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This is Apples secret weapon to make you care about AR (The Daily Charge, 11/20/2020)

The 3:59

19:24 min | 5 months ago

This is Apples secret weapon to make you care about AR (The Daily Charge, 11/20/2020)

"Support for this podcast comes from. At and t. you know throughout history. Switching to new technology wasn't complicated. Ancient roman acts made water fast reliable secure and nationwide. Electricity made candles fast reliable secure and nationwide. Today we have. At and t. five g. it's fast reliable secure and nationwide put into a historical context gets kind of a no brainer. At and t. five g. It's not complicated. Five requires compatible. Plan may not be in your area. At dot com slash. Five g for you. For details tech giants like google and apple has long been high on augmented reality even if consumers have been lukewarm about it. But apple's got a secret weapon with they are ordering the latest items on roger. Chang and this is your daily charge with need. Scott stein are guru on virtual and automated reality reality reality to welcome scott a thank you so i'm gonna reality or a are has been something that tech companies trying to make a thing for years and the best example that we still point to which is several years old now is pokemon go which really drew people into this world at least for this kind of gimmicky game. Where are we couple years since then. I know there's some folks are so played a very many as as during the peak was the state of aol. Right now transitional. You know. I feel like what we're looking at We you know we had these the magic leap in all lens that we're talking about how that's all going to be coming soon. And it's not and those expensive multi thousand dollar headsets ended up being slotted into business use. And you never see them in the real world the things you see our vr things. Even those are pretty rare and are kind of like a special treat that people get themselves so the air on phones has just been continuing to evolve and apple has been doing this all along. Google has a our tools That are baked in. And i think what we're seeing now with with a are is a move to more practical things in the in the past. A i got to talk to to apple mike. Rockwall alexandra mcginnis and they're saying that the first goal was just get you to get it to exist in the world in two thousand seventeen so that was your whole like pokemon dinosaurs things that you know. Oh this magically appears it's cool by their latest focused similar. Google is to do something productive and whether that's helpful information or creative stuff. It's like two different pads on the lighter side. Apples made a big deal of lighter sensors on the iphone twelve pro on the ipad pro. Those are opening up into basically creative. Augmented reality yeah. Let's let's slow down for a second there. Let's talk about light art because light are really is the eastern referred to as one of the secret weapons. That apple has a to make a are thing but just for listeners. Who don't know what lighter is. Could you sort break it down for us. Yeah absolutely. I mean stuff like this has been around for a bunch of years of being following tack Google tango. If you're if you're a technical you follow this stuff Years ago had same idea where you would scan the world. It's shooting out. Little infrared dot dot array like like like the face. I d camera or the microsoft connect with that technology way. Back on the connect was shrunken down in one of the makers that was incorporated babble was a bob apple So what it's doing sending out this like these little things. Is there a light pink measuring the space and you get like a dot matrix. A measurement of the space really fast and that meshes meshes is the term for creates a a basic map that space and instead of just saying oh. I recognize a floor. It's like throwing a blanket on the world where it's like. Oh i see where the chair comes up. I see where the walls are. I see where everything you know. And then that combines with things like computer vision which is like recognizing stuff like people you know where the camera like. Google does a stewart's like that's a person that's dog that's so it's a combination of those two things. That's what light are is. Helping do is mapping about five meters away from you see. I've seen this impractical cases where the aca Use your phone to scan living room in the flyer. Central recognizes though. This is a couch. This is the floor is your tv and it'll not consistently put your whatever i hear. You can't pronounce names anyways. The whatever the cabinets and intellectually know that the cabinet will will slot in there in between your tv. Your couch how he said lighters been around for a while. It's just coming into these phones or death on twelve lineup. now we've had a offer while. I'm just curious. How like what does light are do. Now that like these phones couldn't do before. Yes so that's where like when i was mentioning the super weapon in the story. It's kind of double. It's double edged. Meeting one is that it's lighter. But i think apple's real secret weapon is scale so when i talked to developers it's like you go. Oh there's already bad here what's the deal. Well it's kinda like when you see a technology and you go will. It didn't feel like a got there until it got there. Like i feel like what apple is doing is the same idea but refined and pushed into a lot more devices so the iphone twelve pro and the ipad pro but much bigger footprint than google tango was on just two very fringy phones and but but what google in the other thing that track. Here you're right like what really does for a are is. It makes things speedier and better like it gets a ping on stuff faster but it's simultaneously happening with computer vision getting better at doing the same thing without that so google has been doing this with just cameras. Were vr headsets. Do this with four cameras and like they can approximate a lot of that really fast. So it's a dance between that and the more advanced sensors. That's get under the hood. But like i think just means it's faster and better recognizing the world but the second part that i think is interesting is this whole like three d. scanning movement that has been around for a while but is about creating three d objects that you can then share with other people that's getting more of a groundswell in is becoming less fringy and nerdy with every passing year. Interestingly enough to the we're talking about this on phones there's constant rumors. That apple is going to release a headset. At some point of. Do you think the future of a our lies it glasses or in our phones. I think it'll be both. And i think what what you know. Talking with adobe briefly about like their head of a are about what they're doing air creative tools a very interesting observation. He made where they haven't thinking for a while is that it's very hard to enter the ar vr space Until it works with the stuff you already got all your apps like an oculus. Quest is a game console. it doesn't interact with like your phone apps. And so you wanna open like zumra wanted open document. It's a pain. You have to huggins so google apple. Google did this with daydream. Kind of but google and apple needs to approach having work with the phones and qualcomm is already laid this groundwork out. The qualcomm makes the chips in like all the air vera had set right now apple could be the other big competitor in that space. But what they've been talking about is plugging phones in headsets with usb c or wirelessly there already a few emerging anything that's wet provides the power but also like you say the app compatibility so i guess like we the reason i say yes and is like so your app on your phone could do a lot of it and then you plug in your headset like headphones for your eyes. And you're doing the rest of it. I think that extends it and then you think about apple that makes a lot of sense because like the apple watch it becomes another peripheral that makes sense in the sense. Like you're relying iphone is really the brains of the muscle powering experiences but ultimately you view it on your headset or your watch or whatever that doesn't require heavy lifting isn't required you don't necessarily wanna processor heating up right by your exactly and that gets you to things like five g because like talking to developers about five john headsets. It's very slow. Get for that exact reason like qualcomm has has the roadmap for five g. Headsets but it adds a lot of battery drain. You got to build more of a thing on your head No one's really done it yet. But like you're five g phone powers that gets to all the five g. Ar in the cloud stuff. That like microsoft. Google apple. like everyone's going for that. So i think it makes a lotta sense that that would be the path and then like apples processors. Like we're seeing the mac book and the am one like they just keep getting more crazy powerful and you kind of say four. What but like a are is a very intense said a processes and so. That's the stuff that those those processors could drive a lot of that. And then you again. You're not sticking it on your head. Otherwise i don't know will make something. That's like sleek on your face. It'd be hard if you had to put all the stuff in there you talk about a are as a creative tool elaborate on this idea of what. What exactly can visiting with a are so like when i downloaded the first set of like light are unable apps. It really surprised me going back to the ipad pro in the spring. Like the first bunch of a our apps again. We're like pokemon go dinosaur you know dinosaur play game. A lot of these are three d scanners and they are. They're pretty alienating at first. 'cause you're like you bring it up and suddenly you wave it around and you're creating this measure of your room and then you get this like crazy kind of dollhouse three d. model. And if you've never done it before you might wonder where to start how you create this. Some of them look kind of broken. In an interesting way spoke to like one of the bigger repositories of three d objects stock like it. Sketch fab saying it takes them finessing to get there so like these things and that's the stuff that's happening now with lighter. It's not there are some like. Oh the games run better. You can have like a remote control car now your table and like the table blocks it right and it can like hit a wall or like a it could hit like a box like recognizes all the things in your world which is like air. Headsets are going to start doing. But i think it's the creative part. That's interesting whether it's like really scanning in creating tools. And then both adobe and apple have a our creative toolkits with reality composer ero where. They're trying to get people to do this too. So that's what i mean by that. But it's so interesting to me when i look at the iphone. How little of that is at the forefront of what you see on a daily basis like you would never be aware of it and that's the hard part to get on board like apples. Camera doesn't have three d. Scanning it just but it uses light are for focus like in the background so apple definitely hasn't like made it a main part of ios yet but it's in the background of it and we're saly accessibility implications you brought that up at your as well. Yeah this is fascinating because like the same thing you're solving for a are is the stuff that could help people. 'cause augmented reality like for a while. I've been thinking about some books. i'm reading. Everyone talks about like that. It's superpowers for your senses. And it's rather than like a virtual world it's really it's literally augmenting your sensory stuff whether it's hearing or vision or or touch technically. That's what augmented reality means. So like hearing. There's a lot of companies like facebook's looking at this with with smart hearing assistive tech for their future are things apple's doing it to some degree already with airpods in various ways So there's a lot of audio stuff out there. Visually apple just updated. I was fourteen point two. We can hold with the The magnify app in accessibility. You can tell the distance from someone and it recognizes people. So it's using the same. A are tech. You with lighter but again mike rockwell rockwell mcginnis. We're talking about have that's just the beginning. You know that the sensory idea of your environment once you solve for that with the headset all that information can be something that you could assist someone with low vision it could it could enhance contrast or recognize objects or could who knows what else that company mojo lens and making the contact lenses that are a are and away. Those aren't here yet but the first thing that company is going for is is visual assistance. Repo with degenerate. Macular degeneration. And i feel like with apple. You could see them. Taking a similar path with health benefits or revision benefits for something like glasses similarly to how they do with the watch scott stanley members with Degeneration we've talked about this in the past and that technology that that's really exciting to me. I did want to talk a little bit about facebook. You brought it up a couple of times. They're obviously very in a r and vr as well dave increasingly Were to own both hardware and software experiences. You see oculus and in vr. Also you imagine that thou similar case with they are but this was a question for more by listeners. But do you trust this company to offer relief. Full experiences of full Experiences given its track record on privacy and how it uses its users information. it's very uneasy landscape. It really is like i feel unsettled by yeah. I use facebook. Even though i don't like what would facebook is up to on a lot of levels with with you know your data and in some other stuff but i still use it. I love the oculus quest. Does like it's it. There is nothing else that does it. But then you also have to weigh out this other stuff these questions of like and they keep going in that direction also stuff like so. I've written about this yet but oculus just updated software. There's a fitness tracker now on the oculus quest. His really fascinating the universal tracker that can look at your activity and motion super cool but then again you wonder like is actress like information that facebook will have about like my you know they can have my fitness data and there are clear lines. I think that's something that facebook is going to be running right up against with the more they push into the space they're hitting right into the personal information will flow worlwide and that like unless they make that stuff. It's going to be really really awkward for people. I think that's simultaneously. When google apple going to emerge their stuff so then like facebook has to decide i would think the destiny for facebook would be to just have it work of like fit bed or or any of these analogies are good but like we have a lot of smartwatches that have their own ecosystems like a fitbit a garmin or whatever else and then they work with your phone that that that's like what facebook needs to be as an app connected device but just be friendly to other things looking into it right now. It's getting more closed off and that's going to be a a really weird turf war with all the other players in the landscape like they're ahead on vr. But i don't know if they're going to be a head on a are or you know the the there just a lot of different players. That's my thought on right now. I still recommend the oculus quest to like. And i think it is a fantastic little console. You just have to know about like do you wanna live your whole life in their ultimately you special when we collect what does its future look like teaser and do you see a killer app coming along like another hickeys. At example again another pokemon go the comes along that actually makes a are relatable to mainstream customers. Like apple had interesting way of putting this in practice it because Rockwall mentioned that. The almost sounds like the apple. Watch the goals of keeping being glancing almost like like five or six interactions little things that would be be instant. You get them when you need them when when you encounter something so it's more of a flow and it sounds less at based and i so in that being kind of the killer app and being like this invisible layer. I don't know like for me. I think it would be helpful. Whenever it's like an extended to all of like with the phone could do like a try quarter. I think of it like you get to this point like can you quickly measure a space. Can i like. Oh can you just. Also i think about communication now like my dream thing. I hate zooms on unscreened. So like if i could just like sit down and chat with somebody. That'd be cool like it would be not just futuristic but it'd be relaxing if i could quickly pop in have a chat Leave and it's not like it's your marvel hologram fantasy but like i think those abuse super killer apps. I think it's really hard to think about individual games. Because the problem is they all feel like novelties. And you go. This is really cool for a while but like in the like i need a break in the need. Ever get back to it so i think it has to be something. That's like you're always going to us. I think it's super talk about a are. It's so hard to pinpoint. Because i don't even think it's a thing it's like a it's like a layer as everyone says so it's it's more of what we mean by living on our phones and Yes i think. And also i think the killer app is extending your senses like If people could could hear things better see things better and it really worked. That sounds like something you'd want. Use alive yeah definitely that. That's truly life changing technology. Scott thank you for your time. You can check out his story on. Cnn dot com. If you have any questions on twitter at the charge or send me a text message bassani up at six four six four six one four tonight. One also. Please describe the show. It really helped us out the charged or mortar chang. Thanks for listening at seen. We've always asked now. What so. that's what we call our new series of conversation about the future. That is shaping up as we speak. I'm brian cooley. Everyone has an interview series. But we try to be different by posing a problem driving toward a concise answer and doing it all in about fifteen minutes that we don't waste your time. Check it out at c that dot com slash now what.

five g apple google Five g Scott stein thousand dollar qualcomm Rockwall alexandra mcginnis five meters facebook zumra john headsets Chang microsoft aol adobe roger huggins mike rockwell rockwell mcginnis