6 Burst results for "Jocelyn Simon"

"jocelyn simon" Discussed on Ponderings from the Perch

Ponderings from the Perch

06:00 min | 9 months ago

"jocelyn simon" Discussed on Ponderings from the Perch

"I think we can understand what humans are doing. A lot of human understanding background WASHER will hand to end with a little bit of a humanizing piece on our podcast. A little bit about what you're reading. And what's influencing you right now. So do you have a blog or a book that you're reading right now that you'd like to share with us so yes so my husband got me into a to. You have to read it. You have to read it. I picked it up and like this looks like one of those cheesy like airport books. One of those books you find in the drugstore and called Rich Dad Poor Dad classic classic. The cover needs a bit of work again because it was totally turned me off but it has totally changed the way I think about money and in how to invest in financial freedom and it's written from a very like edgy approach In the eighties. His so it's just very interesting costing about how read been tie in society to go to school. Good Education. Get a good job. Save all your money and that just totally the book totally flipside that on his head and it was awesome. Awesome read and it. It's totally changed the way we think about money so and I write about the cover. The nine hundred eighty two called and they want their quarterback the author. It'd be somewhere else. So this is your first time being interviewed on a podcast. But do you listen to any podcast out a medium that you enjoy? I mean I. I came into the podcast. World like many others did through serial so value. My favorite podcasts is just. It was such an intriguing story and very well done. I listen to the happy. Mr Pack passed and that has really great content ponderings from the perch of course content is actually enjoyed taking your episodes But I keep it pretty..

Good Education Mr Pack
"jocelyn simon" Discussed on Ponderings from the Perch

Ponderings from the Perch

01:50 min | 9 months ago

"jocelyn simon" Discussed on Ponderings from the Perch

"It's very very rewarding for both of us and I think that's something that when I got here I was pretty flora to see the amount of interest in wanting to get on stage and talk to their peers. Talk to the industry about what they're doing and You know I think in terms of the industry at setting a new bar right. It's it's new innovative methodologies. Keep popping up like the stuff that we should continue to showcase at the industry because You know setting new viruses. It's saying hey this is what we're doing what's next right. So you keep kind of increasing the the amount of innovations non dot. That's exciting for us but also our clients. Yeah I love hearing it when you co present with someone else because I do think it gives a great data science approach and then it really gives a minute for the the end client state but this was the problem. This was the you know emerging in the persistent problem that we just could not get unstuck about and so this is how we were able to get unstuck and I think the two sides of it to me really make it a much better presentation. I think that we all learn from that kind of a process. Yeah and I would also add that. Think Industry again. If any market research agency of you are true partner and your flexible and creative and you design and build approaches around their questions if it's more and more perfect for them every time so that ability to custom consultancy that ability to stand inflex platform around specific questions that has been really powerful for us but our clients especially because they come with a question and will we will use the platform in design. Something around it. Now we have you know. Applications that are off the shelf more or less but the beauty of the properties that we can.

partner
"jocelyn simon" Discussed on Ponderings from the Perch

Ponderings from the Perch

05:16 min | 9 months ago

"jocelyn simon" Discussed on Ponderings from the Perch

"You know I kind of wonder if like as you were talking it makes me think about how we have really more embrace. This concept to the consumers path to purchase is not one two three four five. It's not you came from system one. They certainly understand. There's not a logical you know A step journey to picking up your product. People are more complicated than that and I think that approach to Also to market research. You know whether it's an acknowledgment of the iterative approach or maybe even the more approach where it needs to be seen always as enlightening is this enlightening us. In anyway are we getting value or meaning out of it? That's also embracing this idea that while the path purchases not just this logical step process also the path to understanding consumer behavior could not possibly be linear like that either right. Yeah things don't happen. In a vacuum more adoptive to the fact that like technology and media has just allowed us to be so much more Diana humans certainly consumers right like there's so much of able to us to educate ourselves so many new smaller brands during the space. It was a long time ago that there was only a couple of brands in every category. Now it's like you can't keep up with the the new smaller Kind of Funky are trendier. Brands that are launching their own things. So it's a complex landscape. His think you're right like we. We just don't know how consumers act not at all linear. Yeah at all I think. That's why innovative approaches and platforms. Like nailbiter make this process that much more interesting because we're really getting closer and closer to the human behavior itself not farther from it and you know you. Just don't feel that kind of sense of just total removal and objectivity when you're watching those videos of someone shopping. You feel like a part of it. Yeah and that's like that's what I love so much about. The past seven months is that we love that but when we get the show our clients it's so rewarding. It's it's a again opening up a box and just observing their their consumers and shoppers in the real world and if exciting for them. I'm seeing them on video. We have clients that will watch every single video that we have on a dashboard. And that's not. Even our finals. Liberal our final deliverable is like a full powerpoint report with metrics data and action and like we. We have this video dashboard. That comes with it where they can see all the videos. But there's like one hundred fifty to two hundred videos projects and we will have clients wash every single one just because it's so I think fine also fascinating and insightful for them to watch them and then they bring those video to their retailers and really starts to accomplish right You know they get to build their relationships with their with their customers as well which is definitely important for category management shopper insights to to build those relationships sales and everything kind of mutually beneficial for for both parties had seen it puts the human back into the whole mix here..

"jocelyn simon" Discussed on Ponderings from the Perch

Ponderings from the Perch

05:33 min | 9 months ago

"jocelyn simon" Discussed on Ponderings from the Perch

"Because you're you look like the best one on the shelf. It's not working out for all these gorgeous friends but so you've talked about the shelf. Life and there is a lot of conversation obviously in consumer packaged goods about the end cap about you know the the placement. I level all these things but I wanted to point out Interesting conversation you. I had a while back that. It's not just the the Experience on the shelf in the store but that you were also able to work with companies to help them see the customer making the decision even online. Tell me a little bit about that. Yeah so obviously. Ecommerce loading environment Lots of people are shopping online and getting their groceries delivered or they're doing online grocery. Pickup is all these new ways to shop. And it's totally disrupted our environment. Which is great right? Change needs to be disruptive and I think you know these. These companies that are are supporting online bursary pickup and delivery or are getting it right To be able to visualize that companies have been used to being available in brick and mortar only in in in the past few years. It's exploded and we do research and research a lot at nailbiter. Were seeing these trends up all the time with online shopping. Just going through the roof. So no news air right. Everyone down but understanding that environment is totally another black box to talk to clients all the time. Just have no clue how their category is now the gated online. What search terms today US do? Do they go in type in oreo? Or are they just looking for cookies? Like what is how is that. What does that pass to the purchase? Look like And where can we have intercepted? Make that shopping experience. Better for them. where should we be present on the category page? You know getting that data to to help drive those conversations with retailers around the search term best optimized. For Brand the category and then of course the whole fulfillment experience..

"jocelyn simon" Discussed on Ponderings from the Perch

Ponderings from the Perch

04:28 min | 9 months ago

"jocelyn simon" Discussed on Ponderings from the Perch

"Clients brand you get to the store you intend to buy. You know your name brand the chips for example but then you reach for for the cheaper private-label they have good flavors. They have a good branding now. So there's a lot of switching behavior happening in the moment and none of that is is predictable and none of that is really something that You know you can kind of plan for it right that that's happening in the moment. That's all happening at this show. Which drawing people into Miki's decisions ally that's happening in the moment though? It's super important that we're getting into that moment when you come from you come from system one research so. I don't have to tell you this could also be subconscious and so when I leave the store. I may think that I bought the name brand. So if you ask me now to self report. Oh Yeah I had every intention of the brand. I think I brought the name brand but actually might system went into just a automatic drive and I didn't and that that happens all the time it's sub-conscious and even private-label are are kind of quick copycatting. These name brands so that they are pinned against each other more closely so that people grab for the the option that looks like the name brand but might just be cheaper right so like and the great thing about video is that we observe thought and we could hear people saying. Oh I'm I'm buying lays but they're actually grabbing for something else. It's kind of crazy to see that happen but video evidence hard to to go. Yeah so it's nice to have lush at data well. I didn't know if you knew this about me. But my degree is actually in cultural anthropology. So talking about observing behavior. Yeah so I totally know where you're going with this but I would love to hear from your perspective. You kind of hinted at it a little bit before that. If we really could passively observe the consumer the data would be so rich and just so amazing..

Miki
"jocelyn simon" Discussed on Ponderings from the Perch

Ponderings from the Perch

05:28 min | 9 months ago

"jocelyn simon" Discussed on Ponderings from the Perch

"Welcome to ponderings from the purge today I have with me Jocelyn Simon. We've had a good time Connecting with each other around the world we talk on link Dental Jocelyn will welcome to ponderings from the verge. Finally thank you. I know it's been a long time coming but I'm super excited to be here. I have to say is my very first podcast appearance. So I'm excited got if I'm new to the podcast but not due to the stage we see you around the world getting some good quality time telling people what's what. Yeah yeah definitely Send Yeah quite quite a bit of time around the industry ten years back. So it's It's fun but it's also fun doing that. The podcast what we're GONNA get to more people but Jocelyn Simon is the senior VP. And she's the head of client services at NAILBITER and they. If you don't know who nailbiter is they really at. The core of things are helping brands. Unlock the shopper. Insights and really helping people capture that powerful moment. It happens so tell us a little bit before we get going just about your role at nailbiter. And what's so interesting going on over there right now? Yeah thanks. So it's it's been a pretty fast. Here is seven months so I joined later in show lie And it's been an awesome time because the offering like you said it's it's pretty exciting. Pretty unique qualitative in that. Were able to understand that moment of truth right at point of purchase. Is You know US observing that behavior in the moment that it's happening but we're doing it at quantitative scale and not so it really is is studying our platform in our approach apart. Because we're able to really and truly scale behavioral research so you know behavioral big Buzzword right now and it has been for for the past decade. I'd say Sack my my career in the behavioral sciences. For many years I was afraid. You Sir Someone Research for eight years so exciting to to bring my career to the next level and taking you know that in the moment. Purchase decision that we're able to observe through our.

Jocelyn Simon NAILBITER US senior VP Sack