4 Burst results for "Jeffrey Underscore"
B2B Marketers on a Mission
"jeffrey underscore" Discussed on B2B Marketers on a Mission
"Go check amount and broke off to go pursue a career in private equity soon after my now co founder. Reach back out to me and said Do you wanna You're one of few people who really understand these workflows in this process. You want to join me as a late co founder. And i said what's that mean he because you're not gonna get paid like eighteen months and i'm like sweet. Let's do that can either work at this awesome. Private equity firm like where they're throwing money around or i could go do this. Total leap of faith on this belief that i had that we can make content high quality content sexy and we have And that's really my journey to kids two and a half and four and a half year old and I gosh did. Jeffrey underscore coil on twitter at the up link dan. I answer everything if you've got a question checkout page People are usually shocked at that. I will record them. Video of me like walking through their page and being like i just did actually it was residual guy said the note to A person who to send me Stage and i'm like was eighteen minutes long. They rented like five in the morning last night. And i can imagine they were like wow. He looked at this team. It's either i just. I just love this stuff. And i try to make that shine through in everything. Marcus mazing and the rest is as they say. History right now. You're now you're here making a dental universe. Hope to one day. People believe that. I want the bar for content quality to have risen so high. And there's no market for crap. If i can rid the world of content that would be amazing. Amazing jeff coil. It's been an absolute pleasure so Thanks for coming on take care. Stay safe and keep in touch jess. Thanks so much for having me..
Voices of Search by Searchmetrics
"jeffrey underscore" Discussed on Voices of Search by Searchmetrics
"You're winning what you should be writing in. It can even get as far as writing. Let's call them drafts of your content and strategy at the end of the day. It's all meant to help. The humans be more successful in writing their content. We go from essentially content creators to being more in an editorial function at some point. Here we get to the you can run a content strategy by paying for it and just turning the machines on or you know they're always going to be human component. I believe there's always human component cra merely because of the legal component but it is also the situation where you will have really specific intense that can be serviced by generation yard. See you we. You might not know it. But it's been around for five plus years six plus years washington post. for example. it's olympic. Season is by the time this will be the end of the olympics but washington post more than five years ago. Launched an analogy platform called heliotrope braff with an app and lg being natural language craft correct natural language generation generation. Okay and it inspired me to really focus on and algae at the products. They were doing template based and rule based and algae one of the examples by the olympics. Is they previous two. With the two thousand sixteen olympics. They were only able to cover about eight twelve. I think the number was percent of the games is it was manually written. But they wrote these programmatic solutions such that they were able to cover all the games. That's natural language generation which is a different branch of artificial intelligence. Natural language processing natural regeneration is building a language model that can right based on having been trained on reading and understanding. Biddle pool of pages is and so. Then you can tune into right like benjamin for example. So what they did they were doing. Basically like mad libs but a smarter madeline right so it would say in this event. The gold went to x. And silver wednesday but they realized that that wasn't going to be uniformly correct. And this is what blew my mind when i heard this washington post was. The event of judo has two bronze medals. So if you programmed all of your mad lives only gold. Silver bronze yudo would be wrong so they had to write basically a rule system in so then their output would be right at the same thing on election coverage they were able to cover one hundred percent of local state and national elections. They used to cover about five percent. It was crazy win on financial sites. They're able to use this type of technology to cover every stock instead of five percent of the stocks so you there's wins in analogy that our template driven at tammy temperature rich but it was never able to be applied to creative writing to content marketing until very recently at the level of of value. That would be needed to perform. Well we are in age now of infinite bad content and that scariest how we are in the age of infant back on. Will we get to age of infinite. Good i don't know right now. The ponies in being able to see it for what it is and understand where you have strengths and weaknesses. The people who can do that and use this livelier gonna win. He blew us. This brazenly and disrespectfully are going to have serious. Armageddon is going to be a disaster. I can already elliott. I can already see it happening. And i already see impacting people in a bad way. It's it's yet another example of too much of a good thing or you can't give people good toys for those of you who are fan of the terminator series. We have some people that are bad actors that are essentially using their blog. Post to develop skynet effectively. Really you see it. Though it's people they see anything is a shortcut. It's not it's a amplifier. You have to differentiate in in product development for this solution on. This is an inside baseball thing. But i think it's really relevant here when we showed people this is the was immature workflow which means people don't get it right only showed people finished content in google. Docs that was generated. Their brains don't work. They look at the content and they judge it is good or bad is just how frameworks right. That isn't a product because if people it's bad with so many people say it's bad it's not gonna work you got to say you're out how to use that as like building blocks or plato to craft something beautiful and until you get that workflow down. It's never going to be able to be adopted by the masses and right now we're in the middle state. They got editor views. You've got dinner editor views and what you have is the really smart people are seeing how they can use this to their advantage in the masses right now on fortunately are using it to build low quality content which doesn't work well look. There's a lot of room to grow when it comes to artificial intelligence created content. I think it is a powerful tool and something that could really amplify like you said with the good search teams are doing. But you know you're if you're copying the behaviors of a good writer. Your artificial intelligence will probably come out with better content as opposed to if you're just copying strategy that doesn't work you're gonna get a bunch more content that doesn't work the end of the day. Jeff you work in an incredibly interesting field. I appreciate you coming in here and talking us through how artificial intelligent is impacting content creation teams. And what some of us can expect down the road. Thanks for being my guest so much. And i give you one little dip frank in considering this. Don't copy the top three search results all right and that wraps up this episode of the voices of search podcast. Thanks for listening to my conversation with jeff. Coyle co founder and chief strategy officer at market abuse. If you'd like to contact. Jeff you can find a link to his linked in profile in our show notes in contact him on twitter where his handle is. Jeffrey underscore coiled. That's j. e. f. f. r. e. y. Underscore co y. L. e. or. You can visit his company's website which is market news dot com a special thanks to search metrics for sponsoring this podcast. Don't forget about their new twenty twenty one offer where you can get twenty percent off of search metrics sweet and supported services until you grow your website by twenty one percent to check out the details of their twenty percents offer go to search metrics dot co slash twenty twenty one offer an especial thanks to address for sponsoring this podcast monitoring. Your website used to require multiple expensive tools. But that's not the case anymore. Thanks to h rifts because they just launched their h. refs webmaster tools product which monitors your seo health helps you keep track of your back links and gives you the insight into what keywords are performing for free so check out. Eight trips webmaster tools at hss dot com slash awt. That's h. h. R. e. f. s. dot com slash a. w. t. Just one more lincoln our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast head over voices of search dot com where we have summaries of all of our episodes and contact information for our guests. You can also send us your topic suggestions or your seo questions and you can even apply to be a guest speaker on the voices of search podcast. Of course you can always reach out on social media or handle is voices of search on twitter and my personal handle is benjy shop. B and j. j. p. and if you haven't subscribed yet and you wanna daily stream of seo and content strategy insights in your podcast feed. We're gonna publish an episode every day during the workweek so at the subscribe button on your podcast app and we'll be back in your feet in the next business day all right. That's it for today but until next time.
Voices of Search by Searchmetrics
"jeffrey underscore" Discussed on Voices of Search by Searchmetrics
"Because i got people coming in and they leave unhappy. I'm so my pool of pages represents not only the mass that allows me to unlock head terms unlock topic performance but it also represents the infrastructure that can drive plans based on like surgical striking and one of those ways is intent mismatch. The other one is if i'm ranking for head terms and not ranking for lower competition variance. Because i'm not satisfied. That tells me a lot about me right. It could tell me. I don't have anything in the middle of the fun is working with the large publisher of ever alert. Those i was working with a large publisher who just realized that they had no traffic coming from the middle. And i'm like yeah. You don't have any that does that. And they're like. Yeah but can. I just like rank work because like i owned the main topic and like no. You've never written content. That tells the story that you know comparison. You're not a comparison shopping engine. You have never ridden concept for someone in the middle of the foul. You've only ridden early. Stage awareness is the gosh darn name of the site right and so if you think you can just go right in a versus b. Arbel because you own the head and you own google stated attempt which adds to wearing your sorely mistaken. You've got to build sometimes even when you own the head. You don't own details so you need the jaw. You need the teeth. And you need to understand where you have the wins because if you just go out and try to knock out long tail they call it the old techniques two thousand five coins long tailing right. You just go right belong tail and hope that unlocks your invitation to the party so that you can write for the pillar or the middle of the head. It doesn't work anymore. it doesn't work. You can go do that and get lucky. 'cause as low competition but you really need to be thinking about the entire user journey. I just saw it happen with the june july up. Is i've done some extensive multi million site analyses and one major thing is the way to google allows intense to be evaluated and the biggest finding that i had was sites that dropped in authority on their topics can no longer ranch or non. The nose intent so give me an example of that yet short so an example of that would be which is used crm. 'cause i don't wanna give exact examples. It's a hot topic for us today for us today. let's say. I was ranking for customer relationship management before and i was also reading for best customer relation management software also ranking for customer relationship management. Free and i was making for best. Crm tools and compare crm tools. And they were all. I was very high authority for that top clearly. A my site right but my page that was performing. Maybe i was told i should only have one h right and i just got into my authority. Goes down on this concept. This concept site section pair. My page never really followed through with comparing software. It was a what is type article right. it never really got into comparing so previously. I had so much authority. And i could get away with non on the nose satisfaction for users but now my authority drops now. I don't get away with being able to rank with a what is page on a comparison query. The only people that can get away with that are the ultra high thorn because they actually cover. They're getting more credit credibility. So when i see a third one signal of authority drop or game is that you're able to rank for off not on the nose intense when you're lower thirty you've got to be right on the nose specifically and then if you're even lower you can't even get invited to the party. I'm in this. Those are the ways that i think about this. The problem becomes is really complex to not only think about ranking for individual keywords which hopefully have a lot of but also topics and then thinking about domain authority in your head terms. So we're gonna talk a little bit more about how to bring all of those together and how you can use technology to tackle your seo strategy in tomorrow's episode so that wraps up this episode of the voices of search podcasts. Thanks for listening to my conversation with jeff. Coyle co founder and chief strategy officer at market muse in the third part of this conversation which will publish tomorrow. Jeff and i are going to talk about how to bring humans and search costs together to improve your rankings. If you can't wait until the next episode and you'd like to contact jeff you could find a link to his linked in profile on our show notes. You can contact him on twitter where his handle. Is jeffrey underscore coil. That's j. e. f. f. r. e. y. Underscore co y. L. e. or. You could visit his company's website which is market muse dot com a special thanks to search metrics for sponsoring this podcast. Don't forget about their new twenty twenty one offer where you can get twenty percents off of search metrics sweet and supported services until you grow your website by twenty one percent to check out the details of their twenty percents off offer to search metrics dot co slash twenty twenty one offer and a special thanks to h rafts for sponsoring this podcast monitoring. Your website used to require multiple expensive tools. But that's not the case anymore. Thanks to h rifts because they just launched their h. refs webmaster tools product which monitors your seo health helps you keep track of your back links and gives you the insight into what keywords are performing for free so check out. Eight trips webmaster tools at h. Dot com slash. Awt that's eight drafts. h. r. e. f. s. dot com slash a. w. t. Just one more lincoln. Our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast head over to voices of search dot com where we have summaries of all of our episodes and contact information for our guests. You can also send us your topic suggestions or your seo questions and you can even apply to be a guest speaker on the voices of search podcast. Of course you can always reach out on social media or handle is voices of search on twitter and my personal handle is benjy shop. Be j. s. h. a. p. And if you haven't subscribed jet and you wanna daily stream of marketing and technology knowledge in your podcast feed in addition to the third part of our conversation with jeff coyle co founder and chief strategy officer upmarket music. We're gonna publish episode every day during the workweek so at the subscribe button on your podcast app. And we'll be back in interfered tomorrow morning. All right that's it for today but until next time remember. The answers are always in the data..
Voices of Search by Searchmetrics
"jeffrey underscore" Discussed on Voices of Search by Searchmetrics
"That really harnessed that. You have editorial control only when you have authority so good view just writing something. You don't know how well it's going to perform. This is something that i vote. isn't that mark. Each vote was designed. It's i want confidence among content confidence. I want to know that if i publish a great article on this topic will it perform. Can i predict the performance. Or will i know that. Hey i not only need this one page. But i need to build an entire cluster on this topic in order to move the needle for my teed that lack of confidence plagues content because then they go out if big is just about looking at their competitors and writing. A better article is not just about that. You do need to do that but you also have to have expectations set of where you currently stand. Do you need coverage of these fifteen other intents within this topic or these other stages of funnel in order to make that that monster that tiller aged that our page star to grow we'd find a so many people think that they can just go along great peace and it's going to work on gonna just not reality. It's like if you go build. Benjamin shapiro's blog and you go right. The highest the most amazing consummated. You've ever seen about plastic. They're still a political podcast her. That's going to outrank me. For my own name. I'll guide diet should years. Is that such a terrible example. But if you're the most the best article ever about your new iphone your review it's ten thousand words. It's the most beautiful imagery lock but if you're on c. Net number one. Why my It's funny i used. it's not lace. Search metrics is content explorer which probably a little competitive with market mused. But it's a service that helps you understand how your content should rank and for my other podcast mar tech podcast when people are looking for the term martic. The most commonly searched for query is. What is martin so we wrote the what is mar tech page with a ninety nine percent rating on this content experience tool and we're ranking in the thirties and a big part of that is we're competing against martic today and you know brands that have a larger and a better reputation and so you know it brings me to this concept of breath and depth right often. Seo's thank all. I need is depth. All i need is one great piece of content and that i will rank in reality. You need great content for the topic that you wanna cover but you also need breath and other topics that you could build your domain reputation and that's what we're going to talk about as we continue this conversation tomorrow. So that wraps up this episode of the voices of search podcast. Thanks for listening to my conversation with jeff. Coyle co founder and chief strategy officer at market muse and partout this interview which will publish tomorrow. Jeff and i are going to talk about the difference between keywords and topics if you can't wait until the next episode and you'd like to contact jeff you could find a link to his linked in profile on our show notes. You can contact him on twitter where his handle is jeffrey underscore coil at j. e. f. f. r. e. y. Underscore co y. l. e. or. You can visit his company's website which is market muse dot com a special thanks to search metrics for sponsoring this podcast. Don't forget about their new twenty twenty one offer where you can get twenty percent off of search metrics sweet and supported services until you grow your website by twenty one percent to check out the details of their twenty percents offer good a search metrics dot co slash. Twenty twenty one offer and especial thanks to h rafts for sponsoring this podcast monitoring. Your website used to require multiple expensive tools. But that's not the case anymore. Thanks to h refs because they just launched their h. Refs webmaster tools product which monitors your seo health helps you keep track of your back links and gives you the insight into what keywords are performing for free so check out. Eight trips webmaster tools at h. Refs dot com slash. Awt that's eight drafts. h. r. e. f. s. dot com slash a. w. just one more lincoln. Our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast head over to voices of search dot com where we have summaries of all of our episodes and contact information for our guests. You can also send us your topic suggestions or your seo questions and you can even apply to be a guest speaker on the voices of search podcast. Of course you can always reach out on social media or handle is voices of search on twitter and my personal handle is benjy shop. Be and j. s. h. a. p. And if you haven't subscribed yet and you wanna daily stream of marketing and technology knowledge in your podcast feed in addition to part two of my conversation with jeff coyle co founder and chief strategy officer upmarket mused. We're gonna publish an episode every day during the workweek so at the subscribe button on your podcast app. And we'll be back in her feet tomorrow morning. All right that's it for today but until next time remember. The answers are always in the data..