38 Burst results for "Jeff"
Fresh update on "jeff" discussed on John Reid
"Yeah, well, it's you know, it's the lower level tech that it is not a basement as a cz. We learned when we purchased this house, which the lower level it's the the ground floor. Yeah, technically what you don't we're built into the side of the mountain over here, but yeah, I've got I've got one or two boxes that I've got to go through. And I did make progress. I took boxes to goodwill and the dump yesterday, so those were Those were very, very meaningful trip and I don't know why she's so negative about this stuff. The things you were posting on Facebook yesterday. I mean, I was checking occasionally to see what progress you're making. I mean, they were treasures and I'm honestly gonna e mail you and see If you're going to get rid of this stuff, I'll take some of it going well lived there, but I'm excited about some of your Yeah. You know, I've got a teapot and magic teacups from from the House of Commons and Oh, yeah, that's a treasure. I think so. And you know some some older items. I don't know if anybody really wants my my second place finish in some contest for 1994 But if they do, I've still got the plaque and, ah, you know, for $3 to the mayor's campaign outcome and deliver it to you, you'll hand it off. It's like the Michael Jackson auction or the Elizabeth Taylor auction very similar with Jeff Katz auction right. So go, Teo. Jeff Katz his Facebook page and make a donation to cast a vote as we put it to make. Jeff Katz, the honorary mayor of Beaver Dam, will be very excited when he's actually an elected office. That's going to be awesome. Thank you, Jim. So cool. Thank you, John. Appreciate. I mean, Czar Reece. Yeah, Like three like that. Yeah, it's 9 44 on this Tuesday morning will come back in just a moment Here on NewsRadio. W R V Streaming lets you bench watch the world of make believe.
Don't fall for the COVID vaccine e-mail, please
"If you are getting an email and it says, Hey, we have a vaccine for Kobe's and we can cure you to me favorite. Don't open it. A lot of people have been falling for one of the oldest phishing attempts. In the book, you get an email, it looks good. It asked you to click a link you click and you're done for the security firm checkpoint research has just come out with a study about these emails and There were about sixty, one, thousand of them in July. That's a lot. That's a lot of gullible people falling for things. They shouldn't fall for simple advice. You get an email, it's not from your doctorates from hospital. It's from some company that can cure co that it can't. Check the full email address on any message and be alert to hyper links that may contain massive spellings. The actual domain name, that's always a good giveaway. Remember, it was just in twenty sixteen to John, Podesta Hillary Clinton's campaign manager fell for the oldest trick in the book and just a few months ago Jeff Bezos from Amazon Belford to you click that link in, you're done
Fresh update on "jeff" discussed on WCCO Morning News
"Executive director of Campaign Finance of Public Disclosure Board here in Minnesota. Jeff Good morning. How are you doing? Thank you for having me on, sir. I'm doing well about you doing wonderful. Thank you for coming on on Primary day here in Minnesota, and I started thinking about Jeff What you do over there? And I guess I would ask you With the primaries on and we start thinking about the elections. What is number one priority for you right now over at campaign finance and public disclosure. Well, we really have two things. First. We did receive the pre primary reports for all 340 candidates who are running for state Senate in Statehouse this year and on July 27th. Those are all available on our website for viewing. If you have any of your listeners have interest in a particular candidate. But we're starting Look at those members making sure that we understand. Of what the public disclosure is here in the total amount of money being raised by those candidates and by party on its own political committees in Minnesota as well. Then the second part that we're getting ready for is after the primary election of the board is responsible for being a public subsidy payments to candidates who have qualified, so we'll be paying out about two and 1/4 $1,000,000 to Minnesota House and the Senate candidates after the primary election. Wow. What are the requirements for campaign regarding financial disclosure? Well, they need to register with the board if they're running for state level office, and then they disclosed All of the contributions and all the expenditures that they make now item ization of contributors is over $200. So if you give $200 or less. Your name and address will be provided on the report. But still they have to account for all the money that's coming in now, their account on then again, they are itemizing some of their expenditures and contributors who give Ah larger contribution amount to her committee. I would ask you then, if you could do less than 200 kind of keep it anonymous. What are the individual maximums for donating to a campaign for House and Senate? It's $1000 that Is part of the idea of keeping the influence on any individual candidate and the concern about the possibility of corruption or even just the appearance of corruption. It's been limited to $1000 for the candidates. Now there is no limit on the contribution limits or excuse me. There is no contribution limit to political party in this or two packs in Minnesota. Yeah, I was going to ask you about the super PACs contributed the candidates. We hear a lot of bottom. I'm not sure everybody knows that much about, um, who are these super PACs? And do they have to file within the state? Or is that a federally regulated thing? Well, there's a little bit of a difference in definition there. But in Minnesota if you're going to make independent Spanish, Cher's to try to influence of state level elections again, House and Senate You do need to register with the board. Those committees are making what are typically called independent expenditures, which means that there's no coordination, no cooperation, no knowledge. By the candidate of those negative ads and positive heads that you see being made by these communities because there's no cooperation with those those candidates. There's no concern about well, you know, somehow that this was going to be corrupting them that that's kind of the basis of the whole system's United decision. And because of that they can spend an unlimited amount. On independent expansions in Minnesota. And that is in fact something that we're seeing growing every year operations. Every election is the influence on in appendix pensioners. I'm going to separate elections. You know, I think about the amount of money Jeff in the primary, actually in congressional District five. As you know, today, and then I would expect in congressional District seven, particularly maybe this fall. It'll get even larger there as well. Does that amount of money concern you does that create any issues for you for Minnesota Campaign finance? Well, because, well, they're federal offices, frankly, is outside the board's jurisdiction. When you're talking about federal office. Those have to be filed with the Federal Election Commission. And they have somewhat different regulations than we do for the state level elections. We see the amount of money being spent to both by candidates in the panic. Spencer's growing every election cycle. I don't know, but it's necessarily a concern. It's political speech, after all, in in that necessary isn't necessarily bad at all. But it does. It does. I guess, challenge us to make sure that we're getting full compliance in terms of disclosure where the money's coming from how it's being spent, and then trying to find a way to make sure that we provide that to the public in a timely and meaningful manner. Jeff what happens to the campaign funds that aren't used? Well, they they could be carried forward and then a lot of cases that's that's what you're seeing. You know, either you're an incumbent and you win. You probably want to take some money into the next election cycle. If you didn't win well, and then a lot of cases, you see someone who came close. Say Well in two years, I want to try again. And so they'll take the money forward. The other thing that you do see a candidate decides that Okay, lost. I'm not really interested again on a lot of cases. What they'll do is either give the money to their political party. Or if they're going to go ahead and close down the community. They could give the money to a 501 c three charity in any amount, and you don't see that that occurring a lot, too. Do you have to concern yourself with advertising in the state races at all, Thie only thing that we monitor what one is that it's all reported, in terms of what advertising that lately purchase for the campaign. And two. If it's a state level campaign, we do look at the disclaimer. Both expansions. Do you have to be identified with the campaign that's paying for it has to say, prepared and paid for by whatever committee purchased it. Or of its own independent span shirt has to make sure that it's clear to the public that this is not associated with any candidate. This particular message is being made by this community, and the candidate is not responsible for it. So we do monitor the disclaimer on those advertisements to make sure that during compliance Jeff appreciate what you do every day out there as we go to the primary and think about it today and then get kind of do a little run through here to see how it goes in November on this cold with 19 election year for sure, which would be a little bit different. I appreciate that, Jeff. Thank you. Thank you, sir. Jeff Sigurdsson, executive director, Campaign finance of Public Disclosure Board here in Minnesota. Again, it is primary day today. Here in the state. And right now the numbers look like we'll have pretty interesting numbers coming into Steve Simon was talking about. We won't know everything until it's all over tonight. Right now. W c C o time is 8 26 We're headed to the news with Steve O coming up in just a.
1 dead and 4 injured after massive gas explosion destroys houses in Baltimore
"At least one person is dead following a massive explosion in Baltimore correspondent Jeff McKay has detailed initial reports say it was a natural gas explosion, citing fire officials, but the exact cause remains unknown. Three homes that were part of a section of row houses exploded. One person was killed, three others critically hurt. They were rescued by firefighters who continue to search to see if anyone else is trapped. 1/4 home was partially destroyed in the blast. Crews have turned off gas to buildings in the immediate area. Authorities say the person who died was a woman, but there's no further information on her.
Fresh "Jeff" from Bill Handel
"Whether from Ko Phi, sunny and warm with us from the seventies to the mid nineties, This report is brought to you by Albertson's from the Southern California Toyota Dealers. Traffic Center. We make it easy. We're clearing up a crash on the 10 It was involved in park on the westbound 10 to 605 The crash over the right shoulder is still just a little bit of a pinch from point A avenue. If you're heading to Coupland traveling through, uh, planned on to 10 eastbound after campus heads up here there is a fatal crash investigation going onto the two right lanes are blocked. Treated like a Caltrans work zone. Just slow down and move over, please. Okay, if I and this guy is sponsored by injury, attorney superwoman super lawyer dot com Jeff Law starting with someone No one here, but there's still a pretty good driver now coming out of the San Fernando Valley up over the hill, quantum lattice right down before Level. No problems North founder was problems around City Hall. But everybody every moving here so little so come out from the East l a interchange, but really not to bet it all. And look at some of the 7 10 alles from about, uh, Florence up to the five all about his good stays Good up to around the 10 freeway in the West end. I have to get past the problems that the earlier problems I should say that Robin just warned you about around the 605 from there westbound all the way. 75. What is this speed limit? Enjoy injured in an accident. Visit Superwoman super lawyer dot com Jeff Bark a F I and this guy trafficking sponsored by big O tires. If I and this guy helps get to there faster, Robin Banks bring your vehicle to the team. You trust Viggo tires now save up to $150 on select sets of four big old brand tires with installation purchase using your big O tires. Credit card offer ends August 23rd for your nearest location. Visit..
Looting and rioting break out on Chicago’s Magnificent Mile
"Cleanup is underway on the streets of the Windy City following a night of Widespread looting. Broken glass is being swept plywood installed at storefronts across the city. I talked to a couple of business owners. They've got contractors everyone's looking for plywood right now. Chicago Police Superintendent David Brown announcing Chicago police have made more than 100 Arrest for looting, disorderly conduct Battery Agnes police, among other charges. A total of 13 officers have been injured. There's a huge police presence on the streets, Many officers were in green tactical gear rather than their blue straight uniforms. Bryan Burrough, ABC. NEW Chicago, Wisconsin. Election
Mark Zuckerberg becomes world’s youngest centibillionaire, joins Bezos and Gates in $100 billion club
"Most exclusive club of the older rich. It's called the sent a billionaire. On Thursday, he became a sensi billionaire someone who's worth at least $100 billion. He crossed a milestone after shares in the Social Network surged. The Amazon. Jeff Basins Microsoft Bill Gates. They have bigger personal fortunes by the way Zuckerberg co founded Facebook. Of course, as you know, his wealth got its latest bump as Facebook stock climbed 6.5% on Thursday, the day after the company launched the TIC Tac Clone reels on Instagram. The release of the short video feature came just as US President Donald Trump threatened to ban Tic Tac. The Chinese owns app that has exploded in popularity over the last year knows Ah
Threat modeling: Breaking the design with pen, paper, and creativity
"What will your students learn with threat modeling study path? Well, it makes a give him an overview and I'll say. You know, why would you WANNA know trump model Ryan, and then I go into a number of different frameworks because I don't think people utilize the firms that are out there a lot of open source frameworks that are very good. That gives you an overall idea. There are so few almost taxonomy. He's calling frank because they're thinking you very good idea of what you can look for a second year. If you're a writer and you sit down, go to write a piece of paper and let's say you're going to write a novel. And you don't start got a blank piece of paper there. Right. A lot of times they do these days, they could keep you kickstart. And they said, well, you know. A right you know he's walking over the billowing winters prompt. Yeah, it gave you props and so these frameworks prostitute, they allow the security personnel, the non security person to kick, start those ideas, and I train the people dropped the different courses. I tell them okay. Here the frameworks and here the interational between the firms. I don't think enough. You do that enough out there. Don't say I've got from exit firmer Y, how do they relate to each other and I get the students to do that on their on their own? So they understand what the different relations are. And then once they get that the key turns in clicks. I can't. Now I can start mapping these firms between each other, and it's a very powerful way to go about using against affect as infrastructure security, network security of cloud security. The whole smash because it gets his whole relation between knees and they could use all of them. Of. Course RTM, which is rapid prototyping. Okay. Shameless plug. Sure. Can You? Can you sort of walk? Walk us through kind of a sample like like. Modeling session like what like you said, you've got, you've got these sort of these templates and so forth. But people who are because we have people who might be hearing the words threat modeling for the first time here. So I guess, give us a quick ramp up here of like what what, what, what you're doing with this kind of thing. Only, as he is way to penetrate penetration testing in a very cheap way, possible. Normally penetration testing as you get into actual code base taking there and you destroy stuff and you go back and say, hey, broke your coat. Go all knowing they pay a lot of money to fix the code there. What if I told you that trump mornings too cheaply? or I hand over designed to you and I say break the design thinking mad camphor cad or he built the cars in three dimension. Their match Fi said to you you burgess is on and you break it. So that's great. You cost me time of one person might architect. Architect goes back he or she the changes in design you go back you break it again, we do this back and forth it way until you come to designed disagree with, we say look now we've got our our mitigations in place and then we baked those medications into coat Now, you no longer have a flawed design because flaws, verses, bugs, a flaw. design needs it no matter how good you are. You always come flawed code. Designed perfectly is like baking a cake without proper rising lower. Whereas whereas a bug needs you lipid. You. Answer. He said I'm going to pick a cake, and so I said, why don't you? Tell that. I don't want to be flower this. Yeah, okay you're. You'RE GONNA come out with a bad cage, but you're your. Implementation, issue. Science she. Yes. Exactly, exactly Allen. So so in that case, right there throttling goes after the design, and after the the actual flaws as opposed, the station issues is this something. That's is something that's happening. Kind of more before the system is in place, then you're sort of. You're looking at the system before it's even launched. So that's that's so it's not so much. It's not just that you're not breaking the system of penetration testing. It's that you're you're bulletproof. before begins. Exactly. Okay. He thought of another way like if. We wanted credit a bank building and we said, okay, five, we don't know much about it. So we created thank building and we create a transom window that's open to volks, and we say, no, it's going to get into the volt area. So we're not going to lock it. So it goes into the TRANSOM window. It's in the volt steals money you and I have a lot of economic faces. Why ready to penetration tests? That's the sign. Yes, and we didn't say like look there's a transit down there. Why is that there? I don't know. Jeff money down there. Okay. Yeah. That kind of thing. So. Contact, yeah?
Discipleship: Hearing Who We Are with Jeff McDaniel
"Jeff, what are you doing your PhD in right now? Right, now it's in communication I am looking at A. Self efficacy in how we can help people change voluntary behaviors towards discipleship. The. The problem is eighty. Five percent of churches in America are either plateaued or declining zero churches in America are multiplying. And there's gotta be a reason why. So CS Lewis said scientists nothing more than I pointed my telescope it in this direction at this time towards this planet, and this is what I saw. So even social science is nothing more than critically looking at what God is doing and how God made us. So I'm taking a seminary degree, an MD, matching it up with a social science. And trying to see what God is doing and how we can better make disciples makes sense makes sense and so we we kinda talked we were talking about last week Kyle, this in a what if and this is something it came up in conversation wasn't even planned that we were saying what if you know God is pushing this cove is a mechanism to get us to relook at how we do quote Unquote Corporate Church gatherings or discipleship, and that's where we thought. Hey. You're the guy that's been doing this. You've been preaching this for years saying We need to get away from this corporate entertainment. You know consumer model in back to. First Century Early Church Christian discipleship so can you talk a little bit about some of the stuff you've been talking about working with where do you see the problems and then you know, what do you see? We can talk a little bit about You know, what are some solutions here?
How to find yor life's purpose
"What we learn about life from fairy tales by Jeff Goings of goings writer dot com. At the beginning of every great story before anything exciting happens we see something that looks a lot like normal life long before the protagonists Lazy Dragon or the heroine embarks on a quest we see her in some unsuspecting place dreaming of something more in beauty and the beasts my personal favorite Disney. Classic Bell Sings of wanting more than this provincial life in Star Wars. Luke can't wait to escape the boredom of a farmer's life and in the wizard of Oz dorothy sings about life somewhere over the rainbow. Is Easy to dismiss such people when we meet them in everyday life as dreamers or even downright crazy but are they really. Pleased get up early on Saturday mornings write essays that I would then save on my computer and share with no one a dreamed of publishing my stories somewhere. But for years, they never left the comfort of my living room. I'm not alone in this. This dreaming of another life does a preoccupation of Bailey and it's a wonderful life and the fixation of Walter Mitty is the reason we sometimes daydream or stay up late watching movies. Our lives are haunted by the ghosts of one might have been. Here's the good news though this is where story always starts with an unrealized dream hope deferred a life lived before chain of events sets the hero on a course to his destiny. Sense that there should be more to life than this. But hopefully that's not where the story ends. An important moment everything begins to make sense. There's a with storytellers call the inciting incident. The moment when the characters perspective changes the tale of an average person living in average life becomes one of mythic proportions but something has to happen for any of this to take place the character must choose to enter the story. Bell goes to find her father. Luke leaves home with OBI Wan. Dorothy, get swept up in a tornado in any great narrative. There's a moment where character decides to be more than a bystander that's really want a story begins with the decision to act. This choice though is often preceded by a link of discontent, which is why when people are called to some great task, they know it they recognize the prompting to do something significant something bigger than themselves and then respond. Why because they've been waiting for it their whole lives. Frustration prepares you for your purpose. My friend Ben Armed says every dream begins with frustration. Think that's true. But that frustration must be funneled into awareness that leads to action. Otherwise, it becomes bitterness. You must be willing to do something to step out into the unknown and see what happens. Until you make this choice, you'll continue feeling frustrated seeing other people succeed chalking it up to lock or some unfair advantage. You'll be jealous and critical wonder why not me and in doing this, he will deceiver self. Because, the truth is some do yet lucky and others have been born into privilege. But what are those things to you? You are still called chances come to us all but only those who are ready recognize them. So before you know what you're calling is your believe your call to something even if you don't know what it is yet that nagging said everything is not as it should be that you were meant for more than the status quo is important clue and what you do with that is essential to how your story unfolds with this means is you don't need some big plan. You just need to be a little dissatisfied with the way. Things are to possess a premonition that something is amiss and you may hold the keys fixing it.
New York Mets Beat Miami Marlins 4-2 Behind DeGrom, Rookie Giménez
"Met Jacob deGrom's of run support. The bullpen did its job. Jared used among potential when Diaz and set luego with warnings to hit relief. After the Graham got through five, served up, two run homer in the fifth. Mets went on to beat the Marlins four to couple Barbie eyes for Jeff McNeil, Rookie Andres Tremendous 343 run sport continues to play well. Mets, or 79 they opened before Game seven nationals tomorrow night.
Esper says US troop levels in Afghanistan to go below 5,000 by end of November
"The Trump administration is also planning another Afghanistan troop drawdown on Tom Folding. The US will reduce the number of American troops in Afghanistan to less than 5000 by the end of November. That word from Defense Secretary Mark Esper in an interview one expert reaction. The question, then becomes Whether or not the United States can still fulfill that mission of train advise and says without reduced number That's hard to say, particularly in light of the ongoing conditions where we've seen expansion of Taliban attacks on Afghan forces. CBS News National security consultant Jeff
Los Angeles - State Resolves Issue With Computer System That Tracks Coronavirus Cases; Officials Expect To See Surge In Cases In Pasadena
"California, a computer glitch and recording the Corona virus has been fixed. But it will likely revealed the harsh truth of the surging case Numbers there. Jeff knew in of KCBS TV has more. California officials say the problems with the state's computer system that tracks covert 19 cases has been solved, and they expect to see a surge in infection numbers. In cities like Pasadena. Dr Yang Eun Go is the director of Public Health, please 15 years old. That's before the iPhone existed.
4 deaths linked to hand sanitizers in two states
"This week in Arizona and New Mexico. Four people have died and three others event. Ongoing vision problems. The sanitizers in question all contained methanol, which is used in antifreeze. Dozens of sanitizer sold in the U. S containing methanol have been re called another reason to feel guilty while waiting at the drive through at your favorite fast food joint toxic chemicals may be coding rappers and
Brent Scowcroft, national security adviser to two presidents, dies at 95
"Former national security adviser and Falls Church resident, Brent Scowcroft is dead. The late 95 year old had the distinction of being national security advisor to two presidents Gerald Ford and George H. W. Bush. No one else in history conclude that honor Scowcroft was also an advisor to Ronald Reagan and Barack Obama. Here's CBS News National security consultant Jeff McCausland. He was awarded the president Medal of freedom. He subsequently was awarded a knighthood by the order of the British Empire and in 2009 probably largely because of his work on the reunification of Germany with President George Herbert Walker Bush He was presented the Grand Cross of the order the merit by the Federal Republic of Germany. Scowcroft, who served in government posts for 60 years, was a Republican who spoke out against the 2003 invasion of
Brent Scowcroft, national security adviser to two presidents, dies at 95
"Former national security adviser and Falls Church resident Brent Scowcroft is dead. The late 95 year old had the distinction of being national security advisor to two presidents Gerald Ford and George H. W. Bush. No one else in history, concluding that honor His achievements are worth, noting CBS News National Security consultant Jeff McCausland. He was awarded the president's Medal of freedom. He subsequently was awarded a knighthood by the Order of the British Empire. And in 2009 probably largely because of his work on the reunification of Germany with President George Herbert Walker Bush He was presented the Grand Cross of the order the Merrick by the Federal Republic of Germany. He was also an advisor to Ronald Reagan and
NY Attorney General Lawsuit Seeks to Dissolve National Rifle Association
"The New York attorney general has filed a lawsuit today that seeks to dissolve the National Rifle Association A. B C's Aaron Carter Ski reports New York Attorney General Letitia James described years of self dealing and illegal conduct that she said made it impossible for the NRA to continue to exist. We Are seeking an order. To dissolve the NRA in its entirety. Her lawsuit named four current or former and our executives, including CEO Wayne LaPierre, and said they misappropriated $64 million. The area, unfortunately, was serving as a personal piggy bank to four individual defendants. James has spent the last year and 1/2 investigating the NRA, which has denounced her probe as
Sen. Bernie Sanders calls for tax on billionaires' gains during the pandemic
"A major milestone for the Nasdaq on Thursday the index briefly crossed eleven thousand for the first time ever the Nasdaq them closed out the day a hair below that eleven km milestone, a record high that's the indexes six record close in. So. Far, the Nasdaq is clocked a record close thirty one times in twenty twenty. It's remarkable run for the and exit especially considering what a hit like the rest of the stock packet back in. March. Clearly, the Nasdaq is come back with ferocity it's gained about twenty three percents alone the S. and P. Five hundred and the Dow Jones indices have each clocked day winning streak and the S&P is now near percentage points away from his own twenty twenty. Of course, record highs in the marketplace seem at odds with the troubles were seeing a real economy small and medium businesses are shuttered big retailers bankrupt individuals and entrepreneurs are anxiously awaiting more government relief according to some as you'll hear, the disconnect is in part due to the Federal Reserve's unprecedented actions throughout the pandemic. And investor competent that the Fed will continue to support the markets. One former presidential candidate is calling for billionaires to step up to the real economy. Here's duckie quick Senator Bernie Sanders he is now. Calling for a crackdown on billionaires, this is what he tweeted last night. I will be introducing legislation tomorrow meaning today to tax the obscene wealth gains billionaires have made during the public health crisis. The senator tweeted a thread explaining his proposal saying while over thirty million. Americans. Have seen their six hundred dollars a week and unemployment benefits. Expire emergency actions taken by the Federal Reserve to prop up the stock market have meant that four hundred, sixty, seven billionaires saw their wealth go up by over seven hundred and thirty billion dollars since the pandemic began while Amazon is denying paid sick leave hazard pay personal protective equipment to four, hundred, fifty, thousand of its Workers Jeff Bezos has increased his wealth by over seventy billion dollars. Amazon shares are up more than seventy percent year to date. You can see this morning down by about twelve dollars. Senator Sanders also calls out Walmart's Walton family. Tesla's Elon Musk and facebook's mark Zuckerberg for making billions of dollars during the pandemic, and then trying to juxtapose that with what they've done for some of the workers along the way he then said by taxing sixty percent of the wealth gains made by just four, hundred, sixty, seven billionaires. During this pandemic, we could guarantee has a right for an entire year and billionaires would still be able to pocket over three hundred, ten billion dollars gains during the worst downturn since the Great Depression.
How I Built Resilience: Alberto Perlman of Zumba
"Alberto we had John Foley, Peleton on a couple of weeks ago and saving Lincoln a bar three. Obviously, the industry as a whole has just been absolutely decimated, right? I mean twenty four hour fitness file for bankruptcy gyms across the country are struggling. Many of them may not survive at the same time working from home is really you know Anybody who's tried to get dumbbells online knows it's impossible to find them right now. Right I heard. There's a black market for dumbbells. Yeah. How has the Economic Crisis Affected Zimba? So so we set out and said, let's base our response to the pandemic and we started seeing this in January and February because we have instructors in Titan and our instructors in China were telling us hey, this is really bad. You guys have to prepare for this because if this. Gets out. This is not good. So we said we have to do three things. One most important thing how do we continue to help structure state generate income to how do we deliver a education virtually for people New People want to become instructors or existing instructors who need further education especially, if they're transitioning virtual and three, how do we keep our promise to make the world happy and healthy? The first thing we did was we allowed instructors to start teaching online. They started teaching zoom but Paulo to to that, we started developing our own platform and it's called Zen Studios Instense for Zoom Instructor, network. So in Studio and in studio allows instructors to lyceum their classes in allows them to upload prerecorded glasses with a licensed. It allows them to charge for their classes. It allows him to list their classes on for months, Zoom Dot Com. We really focused on his since studio concept to help our instructors generate income during the the lock them, and at the same time we said we are structures are not necessarily trained in using all this technology. So we better provide all the education that they need. So we created all these courses that were done through zoom and some are learning courses that instructors could take. To become what we call virtual fitness pros and tour surprise within a month and a half, we had about a million people a week taking Zuma classes virtually, which is amazing for a new virtual product. It was really on structure selling their students. Hey, non teaching online income, take my class virtually every week we launched improvements to the platform. So we added chat to the platform. So students can chat while you're taking the class we added emojis we added that thinks to the paywall so that Instructors could take payment, which every were launching new tech at a pace that our technology team had never done before, and I'm so proud of them because they really took it to the next level. Yeah. I mean you basically stood up a virtual platform within weeks. I mean I'm imagining that if you had a plan like, let's say a year ago you said, Hey, we want to do a virtual platform it would have taken you like a year to put together right and you do this In like six weeks. Yeah. Unbelievable. Working nights weekends. It felt like we were starting Zuma again it felt like you know how jeff vessels says they won. It really felt like they won we felt unstoppable. We're going at it. We were talking to instructors to get feedback on how to make the platform perfect for them, and at the same time we said we to also help our instructors and the world at large during the pandemic in other ways. So we created a community fund where we Gave a funds out to instructors directly affected by covert themselves who were hospitalized, who had family members that pass away or instructors that were because our instructors sometimes are. Their site job. So we had a lot of instructors who are nurses a lot huge population of nurses who are also instructors. So we help them their frontline workers, we help them with their services. So we created this community fund and we also did something that we call the one class, one meal program for every person who took a virtual class which. We make revenue on all the revenue goes to the instructors for every person takes a virtual class with donated meal a during the month of June, and we donated one point, one million meals to food banks around the world while. So Alberta's when when somebody signs up for a virtual class on the Zimba- platform, all that revenue pays for it goes to. The instructor yeah everything instructing well. So so I mean, how are you guys? I mean you're still a business you still have employees how're you kind of managing the business and I mean have you had to have lay-offs or furloughs for example? Yeah. So we didn't do any layoffs wouldn't do any for those. Surprisingly are clothing business is doing very well people. Buying fitness clothing to work out at home and we were able to manage. It obviously is not going to be of very profitable year because we made a lot of investments to make all these things happen but that's not our objective. This year objected this is about the people it's about the instructors is about their students is about our employees it's always been. And this year, it's even more about a just helping out others and a
The Summer Deck
"How're you doing this morning? Good Morning. Pan Jeff. How are Y'all? Man. I'm doing wonderful good for you. Good for you. Listen I. Took my dogs for a walk this morning and I didn't sweat and it's August in Mississippi. This is awesome. Really. Honestly I didn't even know Java. You're saying, yes. That's that was a big thing. This morning for you to yet today's morning time temperature was not in the nineties so. Welcome to Mississippi. So So Jeff Forty working on today. Well. We have picked up some new, some new projects which are Nice we've got A. Pretty unique situation going on in North Jackson to where we're taking any existing. Deck that is in very poor condition, and we're coming off the house with a brand new screen. I call him a Florida room or something, but it's not. It's not cold is just screen and. wicker furniture. Move. Exposed rafters and stuff. It's a, it's a neat little. Project, you know. It's. It's fun. To do something different from time to time instead of the same old? You know. Everything all the time. I can always tell when you get a different. because. It has definitely what's on your mind. I remember I remember I. Forget how long ago it was but. I, think all of us followed with bated breath. What you're going to say next about the pool project when you're building the poolhouse. So. Anyway. So, Pam, what are you got mixed up in this week? Well I was called demented because I got so excited. About this horrible situation. Jeff. Here you go. What do you get? When you combine an old house and oversized air conditioning system and duct work that was not sealed over you get microbial growth. All boy. was. Awesome Opened up the closets and the ceilings were all green and fuzzy. Paul. You know, and so the client I worked at them a couple of years ago to buy a house and they hired a company. Come in and put in air conditioning system and I asked her I said it will send me the receipt. Alma see what they said. They were GONNA. Do Right. They were GONNA put in a system put rigid. What is rigid me? Bridging. Bendit. Can't it? Right. Now. There's a difference between rigid and flex right. You've got with that adjective and it kind of gives you an idea of what you should have an expectation for. So. Rigid insulated donkey. All sealed. That was on the receipt. So they never sealed the ducting. Well, like quit in a unit that was a ton too big. And then I go over there and I had on my own respirator. Cousin like a sailor when I got up in that attic, I was so mad. What you say. You're GonNa, do you say you'RE GONNA? Sale. It. Turned over and I put my hand and I, just I squeeze that insulation on that duct work and it just poorer longer. Horde will act could have filled three water bottles up in one location while. It was so frustrating. You know it just, but you know what I have to go back and say is that you know what that does. It keeps me in business drew. True 'CAUSE I get the phone call. There and then try to help these folks and I really had to It's GonNa be an interesting project because we're going to have to go back on the contractor, the company and tell. Liam. And then there was a bunch of flex out there. They put in a metal supply with all this stuff and none of the flex was sailed either and it wasn't strapped off and it was all. Tell you what you know what this reminds me of a good point to make on this show every time you try to negotiate. Your price down with your contractor if you're beaten up on them. was remember that they're going into places where you don't see a lot. And if they've got to cut corners because you beat them up on the price so hard. I mean I'm not saying that's the contractors. I mean the the homeowners fault at all. The the contractor they said, they did it. They should have done it. But but. That's just that's
Makeup for Men, Our Podcasting Secrets & The Weeks Beauty News
"Welcome to fat Mascara I am Jess Hi. With and. Blew out everybody's ears sorry about that. I'm very excited. You're excited because honestly we're recording this little bit early you're listening to this. Holy. Cow, it is August. That's right. It's August this. Time in twenty twenty is the weirdest thing. It's like I. IT still feels like February February went forever. Then all of a sudden it was August and yet. I don't know there's like none of those markers like didn't see your mom for mother's Day like don't go away for this birthday and so like. It's faster yet slower. It's the weirdest remembers I remember sitting in bad in like March and being like Jeff do think this whole quarantine thing could go onto like a bro like asking just like totally well I remember you asking me that too yeah and I was like. Yeah. I also can't believe since you're lake was born since February. I've literally seen you in person only wants it once or twice I saw you on the street. Yeah. I didn't see each other again. Because I see you so often, but I see you on the show will me I I think this is our lives. Now this is this but this is so sad it can't be like this. It can't be like this. I know I know well, for people who enjoy summer, which isn't Jessen I might alright bringing the rest on your summer like happy August to you for everybody else who just really hot and sweaty right now we're getting through it. We're just getting. Some are in the city. I always have that like hot Tom Summer in the city song every time like go outside just like feet pounding the pavement. Yeah, and then it just slows down into like a milky. As Long. As. Low a nineteen seventies like cast over everything just like doom and gloom summer of Sam the seriously it's not fun right now anyway, let's bring the phone. Let's bring the levity. Bring the joy. What do we got this week? Let me tell you. We've got the headlines. We've got men wearing makeup. Okay. I'm very excited about this trend I feel like we report on this like every six months but I feel like there's always a tweak there's always a new span. There's always a new angle can't wait to talk about this and we are going to answer a listener's question about behind the scenes at fat Mascara how the sausage gets made, and of course, we're GONNA raise wand all that well done Jeff I'm excited about this show you ready to do it. Let's get hot town in the city. than. Them doing the news. Virtually, from my vacation just kidding I'm recording the Ireland I should've said. Before we're doing an early not early in the morning earlier than we would because janitors going on vacation. That's how much we love you. Instead of US being L., we're going to take a week off. Oh No, we've recorded double that episode for you. So if some huge news comes out at the end of August and it is not including this, you cannot blame me I was just thinking like watch oprah like surprise drop beyond style like a makeup line like Oprah's makeup line and we don't talk about it like every facet like off their game it's because I'm recording early just so you know. Okay. So remember last week when we talk about Clare Sonic Failing Jason, you're like, well, they're no dummies all those people are going to be. You know they'll find something to work on. Well, did they ever? So Dr, Rob We've both interviewed I know. He actually left the company before it closed and started up this brand called Oculus and so this is where all the technology's going. It's launching in the fall. It's basically like you know a courage coffeemaker. It's like that for skin care. So I, gotTa look at it. It's a little like device you putting these pods. K Cups of care and it mixes together the pod that you want and squirts out a fresh batch just one application of your skincare.
"jeff" Discussed on Jeff Goodman Basketball Podcast
"He's already of pro right if he testifies, he says that. Hey systems just for MS reputation but. Guys Jeff Dan. I think we all know that college athletes are getting something somewhere. So at the end of the the question, an eight figure settlement, which is not a small chunk of change, seventy five billion dollars. You know if Zion just going to state the obvious. Hey, you know when that Kansas Coach was talking to my dad that actually happened when the Nike Coach was trying to pay needs. To Cripple Adidas that actually happen. It's not going to shock anybody, so it's a question as to whether you put yourself in his shoes, which rather have eight figures in your pocket, fifty million dollars worth. Of the obvious I L. Be that Dan. Yes, I think if it got to that point. You're probably right now. The other the other part of this guy is so we'll Zion and both of his parents. If it comes down to it, will they all have to take the stand in in and be questioned all three of direct I would think so. Yeah, they're all necessary parties. They've all kind of interwoven themselves within their different questions to whether or not coach. K. is is sufficiently piled into this. John's parents just with the text message relationship with June afford. Those guys are very much interwoven. In in this case I don't think they can get out of it. you know? A here's the deal. Zayn ultimately because I've done this with other kids before there's Cameron Artis Sydney who was the number one player in the country ten years ago and kind of flamed out. I had him on my podcast about a year ago and family was from Mississippi Dad moved the family out to La. They were staying in a million dollar mansion in La. He was sixteen years old and I asked him I said you know. You were standing in a mansion like. Didn't you ever ask Your Dad? You know where you got all this money. He said I was sixteen years old. No like I didn't even think about it. I didn't care that wasn't. My job is as as a kid to ask my dad where the money came from and Zayn. It's going to be the same thing if he ever goes on the stand. You know the answers are going to be. I didn't know, and you know what I don't think he'd be lying..
"jeff" Discussed on Launch Life with Jeff Walker
"This idea of self education is so powerful. You're listening to the launch life with Jeff Walker. Here's Jeff so I spent a couple of days hanging out with being actually in his house right now. We're in a video shoot. This is where we're shooting course. It's going to be really cool. It's going to be on how to sow and you know I've been hanging out with Dean for well over. A decade just spent two days masterminding with him and then hanging out at his house. And the thing we are reflecting on this idea of self education in fact. I'm going to a whole series of blog videos and this because this idea of self education is so powerful. We are in a mastermind. There's about ten or twelve of us in the room and you look around and may were the some of the best smartest successful business people you could ever imagine and how many of us actually had college degrees. I my gases not that many and none of us had college degrees in marketing or business and yet we we collectively in that room it change the world and and and this idea that the matter who you are where you're at you can actually you can get a better education than the absolute best universities. There are is just mind blowing. It's absolutely mind blowing and and I've been in this for twenty five years. Don't know what was in the mid nineties when I first but Tony Robbins personal power to and that one thing that one purchase that I spent whatever one hundred twenty nine dollars or something for it. That was the start of everything. It wasn't the beyond and all the thing that gave me the graduate degree in business. In fact it wasn't about business at all but it taught me taught me a lot of great lessons but the mental lesson was no matter what I WANNA LEARN. There are other. There's someone else has already figured out. Who steps ahead of me and I go pay them and I can get that education. I don't need a degree. I don't need the depend on anyone me because education opportunities are absolutely amazing and now I ended up in that business. And we've got. We've got kids here. We've got dogs with muddy paws running around so we're in. This is a working house hilarious thing. We've got this fancy video. Said I'll sit up with two kids playing and everything that's the business we're in the business we're in is the business where you can have a life where you can have a lifestyle where you can have a family instill create a great business and great impact so you get here. Screw thrilling young girls in the background during video. But I looked around this room and his master and I have people that are shifting the world and we all educated ourselves in now. That's the business I've found myself in for the last twenty five years I started off educating people about the stock market in their finances and their investments and now since early two thousand five hundred teaching people how to build their business how to share their knowledge with the world so I I am as passionate about as this idea of self education and I want to do this video series for you. I'm just GonNa leave you with that because we are all every entrepreneur you are in the education business. I don't care if you're a hair stylist. I don't care if you have a pizza Ria. I don't care if you have a training business like I do. We are all in this business. I like to call it the wisdom business of sharing your experience your knowledge and helping people with that and I think you need to lean into that and you if you're going to have this type of business if you don't have any kind of business you need to know marketing and you need to know sales and that's actually the Dean and our shooting of course sales because Dean is one of the best people I know at selling from a place of passion and I'm like the person who was like the last person in the world you would ever suspect but have any degree of success at sales and yet here. I am tens and tens and tens of millions of dollars sales later so wherever you are. Scroll down. Leave a comment for me.
"jeff" Discussed on Launch Life with Jeff Walker
"Specific things to work on specific ways to work on them and coaching on how to do these specific skills. You're listening to the launch life with Jeff Walker Jeff So. I've got a new guitar coach. In fact this is coaching month for me. Because I just started up my ski ski lessons. Were getting coach and skiing as well and I love what I love about this. This guitar. Teachers I've been playing for awhile perpetual beginner. I know special talent. I came to it later in life but I love plane but I've been stuck in a Rut for a long time and what. This New Guitar Coach. His brought to me is is a process system specific things to work on specific ways to work on them and coaching and how to do these specific skills. It's a plan instead of me just sitting down and newly around with the same things that I've been noodling around for years and being stuck in that Rut also making progress and the same thing with my skiing so it's a new ski season back into it. I got back with my coach and all of a sudden. I'm back working on these specific skills that I'd forgotten over the last six months when I was in skiing so I love. I love being coached. I love having a coach and also love coaching because in this business. And let's just call. I like to call it the wisdom business you can call it the knowledge business or the information business or or the experts business or whatever you WANNA call it but in this business where we're in the business of teaching people of imparting our knowledge our skills and other people so they can get better whatever they want to do. Whether it's you know meditation or to quit smoking or playing guitar it doesn't matter if you're in this business or want to get into this business it can be a little inroads into the business can be a little intimidating but the place. I always go to is to start with coaching. When because the reality is if you want to just sit down and credit cards so look I've got my course. My flagship courses product launch formula. It's it's a very significant course. There's a lot to it. There's hours and hours and hours of content it's a full system on and on and we got all kinds of material but I didn't just sit down one day and just magically create ten modules of amazing stuff. I started with coaching people and their launches. And because I was an expert at launching but I was an expert at teaching it. But as you start coaching people and you can you start to identify the commonalities the areas that hold them back the biggest questions. The biggest hurdles the biggest concerns you start to to create a process to take people through those in in that coaching. Then you learn how to create a product and oh by the way. Coaching tends to be a much easier. Sell than a training. Course mean courses are great. They're leveraged you can sell a whole lot of them and not take anymore time whereas coaching doesn't have that Leverage but the leverage coaching does have is it shows you how to create a great product. And then you can take that knowledge that you you learn you practice on your clients. You're getting them results. But you're still you're practicing on how to train how to teach what the hurdles and those are the things that will inform your product and allow you to create product. My I put out. An amazing product has changed the world. But it wasn't because magically I knew how to teach product launches. I just knew how to do them but through coaching people through their product launches. Then I learned how to teach it so if you're just starting out coaching it's an easy sale. People love to buy coaching people. Love to be coached. It will lead you into a much bigger thing. I another a product in the industry.
"jeff" Discussed on Launch Life with Jeff Walker
"So we're talking about money and I'm going to wrap up this little miniseries with us and we're gonNA talk about the evolution of money in the evolution of you an evolution of your relationship to money at least with regards to your business. So I mentioned last week about this like when I started out I spent nothing on my business. Almost nothing I had. I went and got a mailbox. I rented a mailbox and that was it and I did. I did everything myself. I hired know one fact. I didn't hire anyone for years. Figured everything out on my own. Did everything found free services for as long as I could and built a pretty nice little business like that and then things have changed over the years. I've got this great big team. We've got a team of over thirty people. We've got a lot of cost. We've got a lot of report. We've got fancy branding. We've got a fancy camera. Many fancy cameras all kinds of fancy tack spend a lot of money on our websites and our technology and everything. It's a crazy much money we spent and they're so there's an evolution that you go through and you and I'll tell you here here's one is like you go from flying coach and maybe a flight would cost you three hundred dollars that some point. Maybe you make that decision to start flying first class because if coaches three hundred dollars and I classes twelve hundred dollars. How could it possibly be worth it to spend an extra nine hundred dollars to get on the same plane to go to the same place? While at some point as your success grows the value of your time grows and if all of a sudden you're doing work that's worth a thousand dollars an hour or three thousand ten thousand dollars an hour and it will happen if you continue to evolve your skills this actually will happen. But let's just say it's a thousand dollars an hour that your time is now worth a thousand people would actually pay you without dollars an hour or the the the the work that you do to create something. Pays you back the equivalent of thousand dollars an hour now all of a sudden if you get on that flight and as a three hour flight in now since you're in first class you can be on your computer and you can be productive versus being cramped and coach and that being a work on your machine and now you're GonNa arrive at your destination so much more refreshed because of that first class experience. Well now that you've got like three hours of productivity plus the extra productivity when you land now is it worth an extra nine hundred dollars for that ticket. Yeah of course it is. Of course it is so. That's the kind of thinking that you're gradually going to be a and you'll do this all areas it's like does it pay for me to edit this video. I've built up the skills. I can edit a video but does it pay for me when you're starting out. Yes it's way better for you to do that. Video versus go and spend a lot of money on a video editor but at some point. It makes more sense to pay someone to do that. I mean flipping back to that flight. Okay so let's say it was the difference what I say three hundred dollars and twelve hundred dollars now. What if you could take a private jet and spend ten thousand dollars on that same flight? That can't possibly make sense right. But what if that private jet actually saves you an entire day of travel because of the way the connections worked and this kind of thing happens for me because I live out in a little town and you have to take a few hops. A few connections and I've had situations where taking a private flight actually meant. I could stay at a conference for an entire extra day and so if I can stay at a conference maybe make one connection that now with the leverage my business has one significant connection with the right person could be worth tens of thousands or long hundreds of thousands of dollars now all of a sudden. There's a ten thousand dollar. Private flight makes sense. It absolutely can. So what I'm getting at is overtime your relationship as your as the business grows as your success growth. Your relationship with money is going to change sucker change who you are but your relationship with money and the way you need to think about money and the leverage that money can create is a really important thing so there is a time to be very very very frugal to really watch the pains especially watch any fixed cost that you add to your business and then there's a time where it absolutely makes sense to invest in things that raise your professionalism or increase the efficiency of your time increase your productivity. It's very interesting evolution and I can. I can remember when you know I was scrimping by for every penny and things are different now. It's been an amazing journey. And it's one that becomes more important as you become more successful so just wrapping up this money series. I know mostly talked and concepts because these are short videos and I don't have a lot of time but if you were interested in me going deeper on some of these no promises. I'm not thinking about doing a course. This isn't a shot across the bow or anything like that but I might decide to do some more longer individuals about these type of things and give you real examples. Walk through exactly how it works. If you're interested in that scroll down let me know or if you're just like Jeff I've had enough of this money stuff go leave it behind. Go to something else. That's fine too. But if you want to hear more in depth about money and about how it works and your business and how you need to think about it then let me know and let me know what I should cover in what you're interested otherwise. That's scroll down leader common for me. And let's go get.
"jeff" Discussed on Launch Life with Jeff Walker
"So I spend fifty sixty dollars a month for my business. You're listening to the launch life with Jeff Walker occur. Here's JEB so we're talking about money in this little mini series. And when I started out my first I business back in one thousand nine hundred six. I started I think it was thirty. Five dollars was my total investment and that was for a a mailbox at mailboxes etc.. To rent it for three months and I spent no money my website in a free website. It was the name of my Internet providers slash till day Jay Walker. That was my website back. Then people would go to a website like that. You can get listed at Yahoo like that. I didn't have a domain name didn't have web hosting here's a free email list. That's aw didn't spend anything and after about three months and the business actually. It seemed like things. We're going to start going. I've made a few dollars so I bought a domain name back. Then it cost seventy dollars to buy a domain name true story and then I got web-hosting because forty dollars a month to get web-hosting so some things have gotten a lot cheaper I got an email list host. I can't remember if that was like ten or twenty bucks a month so I was spending fifty sixty dollars a month for or at my business and I was able to build a business up because purely via email and and you know there's minimal hosting and and build a business up so we're making two hundred thousand dollars. which was pretty amazing? Is the only cost. The cost didn't go up at all. He stated that whatever fifty sixty dollars a month and they have merchant fees so when we made credit card sales we'd pay whatever three percent so basically the our profitability was was really the high was like merge ninety six percent or ninety five percent. And when I did that the there was no account him business because almost every dollar was profit so I didn't have to account for anything basically at the end of each year I would do a total of all my expenses and then I would subtract that and it was a glorious time. It was very very profitable markets. Were very much smaller. Back than the largest of our kinds of businesses back then was a few hundred thousand dollars a year so there's less people online people buying but things were simpler. Emergency were generally a lot higher so that was all great. Things have changed since then. It's more expensive to business. It's most of us. are spending money to pull in. Traffic and accounting has gotten a lot more important because margins drought businesses are much bigger much much much bigger than they were back then market or bigger more people are buying lying so those are all great news the ability to grow a large business and do it quickly it is way beyond what it ever was before but it also means margins have come down so you have to. You have to account for things. Accounting is important far more important than when I started and holy cow. Do we have a lot of noise going on in the background. But I'm just going to plow how long you said what you do. So what I'm saying is most entrepreneurs I know accounting is not there. I love most people people that are starting their business out especially online business. They're not experienced with accounting or finance. It's not what they love. In fact it's the last thing they wanted to actually legalzoom. He goes the last thing they want to do. In accounting's the second to last thing but it's important it's important because we're all spending mortgage acquire the customer merging dropping. Business is great. That's fantastic but as margin strapped risk goes up. And so you have to stay on top of your county so even if you're just starting out you need to start. You need to think about getting a bookkeeper earlier rather than later. You don't have to hire a full time person all kinds of people. You can hire part time but the bookkeeping and the accounting is a port. Count dollars pay attention knowledge. You don't want to be the person that has great month in sales in the month. Figure out that you're actually having money you can't make payroll. You can't pay your bills. You don't want to be that person so so pay attention to.
"jeff" Discussed on 10 Things That Scare Me
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"jeff" Discussed on Launch Life with Jeff Walker
"Talked about money for a couple of weeks. So let me give you one of the other the most important roles and that get two dollar one so what I mean by that is get to the sale. If you have of an idea and we all entrepreneurs we have ideas all the time right now ideas just keep on coming and they all seem like they're going to be great and then you have one that's like this is it. This is the idea idea. I'M GONNA charge for them with this idea. So when you're at that moment what you WanNa do is get tieger. I offer as quickly as possible. Don't put a ton of time into creating a great brand and decreased beautiful website into some super polished materials. Just get an offer out there so in my product Formula I teach the seed launch. This is my absolute favorite. The best way to get started is either is either put out an offer to coach people or put out an offer for a small group program. Just put out. The offer are very simple page. You can actually do this via social an interest drive people to an order page but get that offer out there because this is all about finding out whether it's actually a viable offer you know we can all dream up ideas and dream up offers and dream up products dream services but until someone actually gives us cash until they pull out their wallet and put down a credit card. You don't know what to viable so don't go spending a lot of money an unproven idea. Get the first dollar. Get the first sale. Hopefully it's the first dozen sales or or something and that you've proven and then you can start putting money into it too many times. I've seen people including friends of mine. Spent have come with ideas. He this is going to be amazing putting all this effort and create something beautiful taking months even a year ear to create something beautiful inexpensive. But they don't know whether it's going to sell there's this whole idea of the minimum viable product nets. What you want is The minimum viable product of minimum viable offer. They can put out there and you will learn so much but putting that I offer route about what people care about and what they're willing to spend for it will change everything so get the dollar one get dollar one get to make make that first sale. Find a way to make that first sale to make that I offer as quickly as you can and then you know if you've got something that's going to work if it works then go all in if not move onto the next idea so I'm Jeff Walker wherever you're watching this. Scroll down for me. Let's go get him. This week.
"jeff" Discussed on Launch Life with Jeff Walker
"Okay. So we're talking about money in the little mini series food. and I wonder what the absolute most important things you so you have to get this right. And that's this idea of of making the second sale so people get really a namrd with acquiring acquiring the customer with finding the customer reaching out into into the interwebs and somehow attracting someone having to come in and buy from you getting an initial sale and that's all great and frankly. It's something that I did that quite a bit in years past but ah one. There's one rule that that was not going to change and that it's always going to get more expensive to acquire the customer estimate. Advertising costs. Keep going up. The cost to reach people keeps going up. That's not gonNA turn around anytime soon. It's just going to keep getting more expensive to acquire the customer. So what you need to do. You need to focus on the second and third sale of four sale but the next sale. Aw The back end. What is what are you going to sell to people that have already bought from you? Because I'll tell you this in my experience it's about fifteen times easier to make the second sale than to make the first sale and so the completely changes the way you're mathworks and often the second can sail can be at a higher price and the profitability is so much greater because you're no longer paying the cost to acquire that customer so you have to focus focus on the back end and what that does is it allows you to spend more money to acquire the customer so if if your first sale one hundred dollars but then of the people that buy from you a third of them make an additional purchase for another hundred dollars then that means that initial I shall aquisition. Well that person's worth so much more to have to bring them into your world that allows you to spend more to get that initial sale tale. This will completely change and at the end of the day. You're competing against other people in your market to acquire that initial customer. And as I say the cost will keep coming up. And you're you're competing your spend is competing against their spent and so what you need to do is at a back end and hopefully it higher end back and completely change the math in your business and it will it. You just can't survive in long-term effect when I look at businesses and occasionally come across one where it's like well that we really hard to have a back end for that business. Then it'd be one I wouldn't even be interested in if if you and the corollary or the tangent off that it's almost every business you can build a back end but you absolutely have to focus goose on their back and additional sales or else at some point the cost of acquisition. Way Too high for you so I hope this isn't lamb even talked to numbers yet. But I hope this isn't too conceptual because this is the one thing you have to nail if you're going to have a real sustainable business so I'm Jeff Walker wherever watching this. Scroll down and leave a comment for me. Let's go get him this week..
"jeff" Discussed on Launch Life with Jeff Walker
"Don't buy that Ferrari. You're listening to the launch life with Jeff Walker. Here's Jeff so let's talk about money because since we're a business or a business to make a profit and one of my rules of online business success the way. Hey I put his. Don't buy that Ferrari and where that comes from his. When I I really came up with this product Formula I started teaching it? Well it it can lead to some pretty outside success in pretty rapid success especially for the people back then who maybe had an email list but hidden put together a good promotion and then I taught product launch formula and people are making a lot of money and I actually know someone and this is a long time ago this happened like two thousand five thousand six. I'm going to get the numbers off. But he made somewhere around two hundred thousand dollars in a launch tap line those versus sales. That was absolutely as incredible windfall. It was amazing. He was so excited. So this person I know went out and bought a Ferrari for just under two hundred thousand dollars so he spent almost every penny of this great big windfall and never mind. There's going to be some taxes. Never mind that he's going to have have some expenses in his life. Never mind the you might have some refunding. Basically spent the entire huge as some of from his launch and bought a fancy car which of course lost fifty percent of its value. The moment drove it off and it was. It was absolutely just insane. I couldn't believe that someone would go and do do that. And it just felt incredibly irresponsible and of course you know go do whatever he wants and whatever and and you know his thinking was okay. I did that. I'm going to do again and again and again I'm just GONNA make millions. And maybe he did. I don't know how that story ends but the thing is I see so many people making financial financial mistakes in their business a lot of people they use. I just want to be creative. I just WanNa be an artist. I just want to help people or just want to be a marketer or I don't want to I don't want to. We're about the money but the reality is you have to worry about money. I've seen this over. People do a great big launch launches over. They made a lot of sales. But there's no money Johny leftover so you have you have to avoid expanding your lifestyle. That's what you're going byner Ferrari just I. You know boom like that because I made two hundred that's expanding your lifestyle big way and the reality is a promotion. Doesn't make take a business just because you put together a great promotion doesn't mean you have a business and this might sound strange coming from me. I'm all about launches launches and having great promotions teaching people. How to do this? And I'm a big fan of launches but I'm not a big fan of building your life's all of a sudden when you're dependent on the next launch especially once you really start building a business if you've built a team if you build some infrastructure being dependent on your next launch it is a recipe for disaster launches are great. They're amazing I loved them. I I love the high table. Help people with them. But it's it's not you can't be dependent it can't be where your your next mortgage payment is coming from. Hopefully it's where your next payroll you payment is coming coming from. You need to build a real business not just promotion so actually thought I talk about money. It is a big issue. I thought I talk talk about for the next couple of weeks.
"jeff" Discussed on Launch Life with Jeff Walker
"I started my first online business. I'll longtime maintains maintains six and it was great. Went along we were growing. It was getting better and better and then I got that time where I'm like. I'm done doing this alone. I'm sick of doing this alone but I mean by that I've been friends in the community. I had friends I had been a couple of masterminds but I decided to take it to the next level the way I like to say I realized I needed a band and so I started my Platt Plus Group and that group was the star of everything this is back back in two thousand and ten and many of the people at join me in two thousand ten are still in that group and it's become a powerhouse in the industry and then a few years later I created launch club and it's been this unbelievable community at all. These innovations are coming out of it. I've got these two incredible communities that I I show up and I serve and I help them and they're they're getting great results but it also serves me is. I created the perfect communities that I wanted to be part of and and since that time many most of the big innovations in the launching version world have come out of those groups and now we're at launch kind. I do this about once a year. I'm onstage stage. Their lunch break shooting this for you and this event is all about us. Launch Club Platt plus myself sharing the the best the latest. The newest of what we've got and you're like well. Why are you giving it all away? Jeff the reality is what we've learned as a community is that instead of like grabbing our piece of the Pie when you give it away you grow the Pie and that's what we're doing here we've been growing pot and the funny thing all ties back night. Businesses never been bigger more profitable better. My events have never bigger. We're all these years in. And how does that keep keep on happening by growing pie in it. All goes back to that one decision when I decided that I wasn't going to do it alone when I decided that I was going to crate these great communities that would feed me so I'll just came down to that one decision and that's what businesses really so. It's a series of decisions and being able to throw your hat over the fence. If you know that term your throat had over the fence then you have to go over the fence to get it but I suspect with throwing your hat over the fence. It's so the question is what decision. Are you going to make that one decision. What this is? You're going to make to move yourself for.
"jeff" Discussed on Launch Life with Jeff Walker
"Lots of different ways to deliver the knowledge but if you're in this business if you WanNa have long term success well let's talk about real quick you're listening to the launch life with Jeff Walker here's Jeff Let's talk about long term success especially in this business the amazing people these amazing clients of mine these amazing owners these amazing mastro mastermind partners and so I'm looking forward to that event so this is a deal if you want to have long-term success a show up and serve people and get them results in obsessed for her students actually start to exceed the teacher and so I have students who have add more result better bigger period and so let's just say I think speaks from some amount of knowledge on this topic and here's here's another thing so I the stars of the Pilaf World The stars of the launch world coming out stepping onstage and sharing the latest learnings from their latest the formula which teaches you how to do this my live live event which is me walking through the curriculum but launch con is all about my of really comes down to being a servant Servant Leader Servant teacher a servant expert and showing up really serving your people and getting them results kind of events coming up in a matter of vinyl number a few weeks it's early November and that event is basically built on tactics new tweaks no extensions to the formula so launch becomes where it's at but really just started off like me saying how can I celebrate the knowledge but if you're in this business if you want to have long-term success well let's talk about real quick I started talking about this last week when this idea launches I love this event this is our fourth year we've done this event and basically just I created it because I wanted to wait a celebrate the community and celebrate is much about your delivery about your marketing and Oh by the way your delivery is the start of your marketing does that make sense to your delivery get where you're out there teaching whether it's an online course remember ship cider a seminar workshop mastermind lots of different ways to deliver you put the whole formula in Harper sent but we're constantly we as a community are constantly developing new strategies news thousand five and so to my knowledge there's no other product out there and other training product that's been around for this online training product it's been around for this long results the me and their lodges and I celebrate them I celebrate them that's a win in fact I have an an event my that and and just perspective I just came out of my latest release approximates formula and the first release was October twenty first ration- of of my clients sharing their biggest well not so much during their base wins but sharing what they've learned so it's absolute latest cutting edge so wisdom and celebrate their learnings and frankly I didn't have another venue to share the latest cutting edge stuff because within product formula it's you know I put everything product inexperienced getting people results that's the leading edge of your marketing so short serve them getting results celebrate them and hopefully you'll have the amazing served people results celebrate those results and really you like one of the I think the marks a great teacher is one is through. Actually that's and that's the way you get long term results as if if you get result for people they're gonNa tell other people about you're GONNA be able to share their stories that's those last week I talked about suits I have the actual sturt exceed your results so I'm Jeff Walker wherever you are scroll down for me and let's go get him you which all the finest the knowledge business or the wisdom business or the expert business or the information business how there's lots of different terms but this
"jeff" Discussed on Launch Life with Jeff Walker
"Hi My name is David and that's my partner. Sean and we are instructors who teach heavy metal enthusiasts how to scream and so the for the punch line. I got was six figures from screaming. I'm like okay. Well screamed therapy. This is like you're being attacked attacked. You GotTA learn how to scream and then I thought maybe like maybe it is like heavy metal or something so tell me just a little bit about how this all transpired. You're listening to the launch life with Jeff Walker. Here's Jeff. Hey I'm here with David. Wu and Shawn Sean Johnson and they over the years. I've had.
"jeff" Discussed on Launch Life with Jeff Walker
"And that was maybe getting about five thousand dollars her launch in total revenue in my my goal with the I P Aleph style the launch was to break the by figure mark. I was like I just I just WanNa do that with one launch in terms of revenue and we blew past it we got almost two audie thousand in that first launch and that was when I was like okay this works and so that's when I started doubling down you're listening to the launch life with Jeff Walker. Here's Jeff I'm here with Gabriella Pereira and she has a fantastic story of her journey through much formula.
"jeff" Discussed on Launch Life with Jeff Walker
"While we got this thing and I've been working my way through the videos and we were going to launch officially like Sunday we got it all cleaned up and polished and then we realized used we've got six weeks of paycheck's coming and now we're good at savings so we had personal savings but we were. We didn't WanNa have to touch it. You're listening to the launch life with Jeff Walker. Here's Jeff. I'm here with Amanda and Jonathan. Tech Sarah and they have a really cool launch journey. They want to tell you about so Amanda Jonathan. Can you tell us a little bit about your business certainly yeah well. Thanks for having us so our business wallet. Win helped people figure out how to use their money. So we help people get out of debt build wealth and change the rookie generosity we do that through just covering the basics of financial personal finance education so what mom and dad should've top them but didn't because they didn't know either very cool so. I remember a couple years ago. You're at Pilaf. Live our big live event. You guys asked a question and you shared a little bit about what you've done. So could you talk about like where you started and how US Pilaf and what happened next yeah so our story really began just over two years ago. I I found her workshop. Jeff and we had kind of had a Sunday. We wanted to launch inch this crazy business thing right and we'd had a lot of success paying off debt in our early marriage and saving and investing in people were kind of just seeking us out for for coaching and we started getting speaking gigs so I saw your workshop took it and you taught about the seed launch so that's summer we we kind of put out on social media channels like hey. We're going to test this personal finance thing. We didn't know her. Doing all I had was what you taught in that workshop and eighty eighty people said they'd be interested. Beta testing this thing and when we open doors just for that little tiny seed launch that summer we had the thirty one percent conversion and we brought in over thirty seven hundred dollars so we were like okay. I think that this thing's got legs but it was still like so you have to create it and we'll see what happens is an exploration of a hobby at that point so with those people though we kind of Beta tested it. We just is ran. Live we rough rough rough rough. They kind of just helped us flesh the ideas out and they they knew it was going to be a a lot more than anybody else would see they were helping us. Get it off the ground so fast forward a few months yeah so we went through the band launch figure out what we will work. We need to change and again it. Instill we'll get to it when we have the time or whatever and then women feel like the workshop came up again. Kalis version of it. You went through it that time and then that time. We thought we should really know what we're doing about this. We bought park want formula. Then guess started working through it and then about maybe two weeks into it on a Friday afternoon three fifteen ish my boss walks in and says hey do you have minutes talk and it was the old hey that thing. You're you're working on. You don't WanNa do that anymore and because of that. We don't really need you around here anymore. So there's a box for your stuff. Hey well while we've got this. Pilaf thing and I've been working my way through the the videos and we were going to launch officially like someday we got it all cleaned up and polished and then we realized we've got six weeks of paycheck's coming and now we're good at saving leaving so we have your personal savings but we were we didn't want to have to touch it and so we worked our tails off strapped an iphone to the top of a computer in started recording recording our videos and six weeks later we had a launch and in that launch we had about three hundred and thirty people people opt in and we made nine sales and then a couple up cells and radisson about six thousand dollars so it was like all right. I think we can do this this and then we just kept kind of just diving in full-time on Wallet Win. Keeping it working serving our students finding ways you know ways to to monetize and just new new launches new offers in all then just able to keep going yeah. I mean we just couldn't believe that we literally created created business overnight out of thin air and I remember your story Jeff. You called yourself Mr Mom and it just related with me so much because I was home with the babies we had a two two year old and a one year old at the time and life was pretty chaotic but I wanted to find a way to contribute and use my skills in the world but also stay home and raise my babies and I wanna Jonathan to come home with me and so the fact that in six weeks flat this all came together because you gave us the skills and training I mean I was just just in complete disbelief because that was the worst part of me working Lee before they wake up. I'd come home eat dinner and then practically bedtime. Eh hardly saw our kids except for the weekend and I just didn't like I didn't like looking through having a course through knowing what the heck they do to sell the thing with launches ray able now to just you know have that part of the life that we want of spending time with our kids of doing meaningful work and helping people and we get to have it all well first of all congratulations and turnaround from that Friday afternoon at three fifteen pm and getting laid off if I as you you just a menu were talking a little bit about my story of one started way back and you know hoping to get my wife home and I was taking care of the kids but also I had that that Friday afternoon call one time with my first business a partnership a very abrupt partnership break-up had on a Friday afternoon. I got a call like that and that's such back. You know emotionally there. That's a big deal. It's a big transition so congratulations on making that. What did that feel like to go from? Wow just the wind in your sails to six weeks later having that launch at six thousand dollars it was it was a heck of a feeling it's that thing. I mean that's the thing I always heard about you see on TV TV or a movie. You know the boss comes in like ads. It's happening thinking okay to make that phone. Call and tell them and what's going on and it just I felt terrible and then I think what we're trying to. I don't know why I think I had my bag from when we were writing something. I had a voice recorder her Mike Mike Myself on the way home that day. so it's it's a podcast bars today. Jonathan lost his job and when we listen back a year later and it was incredible because it's just like all right. This kinda sucks but we're going to move forward and I guess we're going fulltime time on wildwood and it's GonNa work and it's going to happen because that's what's going to happen and I think I had that that confidence there because the right and you look at the future future especially with this kind of figuring out the future it can be a lot of just fuzzy images. Let a lot of question marks. We had our way forward. We were still learning it going through the course but we had that we we we have this thing and we're going to do this launched. We're going to do it this way and we kinda done it before and now we're going to really do it. And why wouldn't you see the success I would say if we had not enrolled in the course Jeff Flake. I think he would have just gone and gotten another job. We would have postponed things now knowing what we know. That would have been the worst mistake ever because you just have to get going. There's never a perfect time to go into launch and so we're just really glad that we had that shove and that we had the right resource to land on to make that next pivot this I'm getting chills and Jonathan when you talked about recording yourself on the drive home those giving me chills dramatic like that awesome.
"jeff" Discussed on Launch Life with Jeff Walker
"How does he actually do three hours. Live and second of all how you keep people attending you're listening to the launch life with Jeff Walker. Here's Jeff Welcome to launch central so I had the first session on my lunch masterclass a few days ago on Thursday and tomorrow is the second session so if you were there well you probably noticed. It was pretty awesome if you weren't there. I'll put a link down below to get registered because it's pretty darn cool so I did basically about all three hours and Thursday and you might be thinking like how's he actually first of all. How does he actually do three hours hours. Live and second of all how you keep people attending our our stick rate over three hours is absolutely amazing. So here's a secret. This secret works whether you're doing live broadcasts. It works whether you're doing a Webinar at it works whether you're leading a small group works whether you're leading a three day live event and a call comes down to chunking it comes down to breaking down in the segments so here. This diagram probably looks a little silly right here but what I've done is. I've actually broken down. Walk you through so this is the first hour this is the second hour and this is the third hour but if you're doing a three event you could break down the three we day event like this. If you were doing a one day mastermind you could break that down and when you break it down it gets a lot more easily digestible and it keeps you focused so what I have here is this is the way it actually went on Thursdays away. We're going to do basically the similar thing tomorrow morrow on Monday. So I opened up. I had an opening an opening was just a minute long and me. Just earn might have in two minutes. It might have been three minutes. I can't remember but basically is very very short and it's just sort of setting the stage and given some ground rules and giving some hints hints and tips and then and we actually change camera sets but this is the first set and then we played very short video and the video was like a minute line but in that minute long I moved from the one set to the next set so what what I'm getting at is right here as I started. I only had to think about this first segment the first chunk and what I needed to do there then I had had a reset. It was a very short recep. This is a very short short video is like an intro video but then I did my first teaching segment here big meaty eighty teaching segment so I had a complete outlined for that segment but only had to focus on that segment then we had another video segment that we played in here and that gave me a chance to reset grab a drink of water. Maybe if I need to run to the bathroom talk to my team you just get a reset then we went into another teaching segment here and that was the first hour so it wasn't like I had to get up and just make stuff talk for an hour. I had three individual segments and I just have to focus on what was right in front of me in that segment and I had enough time name. Actually you know this is a really quick break. I mean that was like a minute but down here. That was several minutes so I could truly reset reset there then I at the end of the first hour I introduced a case study and then we had a case study. What about ten minutes ish so again? I had a chance to reset then in between then. We had two more case studies in between each case study. I did a little transition transition. I did a little extra team there but I had this ten minutes to reset. Go get a drink water. Check with my team comment. Check on what kind of questions are coming in. Just sit down and take a few deep breath clear my throat lay down and take a nap. I didn't take a nap but it just goes to show you that that when you break this down it becomes much more manageable. If you're doing a three day event it becomes much more manageable when you start to break. What's the three day event typically a three day event. Each day is either going to be four ninety minute sessions or five hour long session so if you think a three day event is it's really just fifteen hour long sessions and you know the first one's going to be an intro and the last one's going to be a conclusion and you're probably. GonNa have a couple of Q and a sessions well all of a sudden you go from fifteen sessions to take away the intro conclusion on the thirteenth sessions. You probably going to have a sort of an inch or kind of session for each day. Eh to set the tone for the day so there's a couple more sessions out of the way throwing sessions and all of a sudden you go from fifteen sessions down to like nine sessions when you start to break it down. Everything was more manageable from here. After this final case study that wanted to cue a this is a longer sight segment because we had a lot of questions and crushes June as awesome and that's frankly one of my sweet spots. I've been at this business for so long that you literally can't ask me a question. I don't have an answer for a longer session and then we went to. We took a little break. We are sort of a false ending because we had the supersecret segment up here. We told people about the super secret segment but sort of we went through this went to a final close camera went down and went down for about a minute and then I came back with the super secret segment if you're around it was really cool. If you left early sorry about that tomorrow. Make sure to stick around for the super-secret segment so that's how broke down for meat. That's what I would have a hard time getting up and talking for three hours but this chunking. It made it super manageable for me so I can. You can take the strategy whether you're doing one day mastermind whether you're doing a ninety minute webinar whether you're doing a three day event whatever you're doing you can chunk. I mean if you're going for a big hike. If you're going to run a marathon chunk it it works and you know what else did is kept. People engaged because typically like if you're GonNa do a Webinar or something like that alive cast or something you know people after an hour. Even if it's really good they're gone. They're checked out the we stuck people all the way through not everyone but it was remarkable How people stuck with us so chunk chunk if you are now on board already with US Live Mesh Class. You've just missed the first session. We've got three more live. Training sessions plus all kinds of other goodies. I'll put a link down villas video click. There doesn't cost anything. It's free you just need to opt in and I'll see in the next life test so there about chunking.
"jeff" Discussed on Launch Life with Jeff Walker
"So i'm talking about how fix something that wasn't broken and the overlay or interlaced the interplay of that of fixing something that wasn't broken with this fundamental approach. I have taken what works and keep doing. What was she eighteen jeff. Walk us so last year after we did our launch and we changed it up quite a once a year. I do a launch for my product launch formula. We're coming up on it real soon. We're up to two and a half weeks out from this lodge last year we did it as i completely live experience so normally in my launch process for years years and years and years for for well over a decade we would release a series of videos a series of training videos that would lead into the launch of the product act of my product last year instead of doing that we radically reinvented it and we did it as a live launch so instead of releasing these videos i had thirty thirty four training sessions and each training session went three hours and we still delivered really it was about fourteen hours a free training and ended up being a fantastic experienced a launched fantastic but it was completely new so we took something that was doing really well. We'd have this well oiled launch and we completely blew it up and we reinvented it and we did as a live launch so what's up without like like why did we reinvent something. Why did we break something that was already working and i think really especially if like like one of my core tenants is take what's working. Keep on doing it and really. If you look at it what i did was i did take both working because the core strategy behind product roddick lunch formula is to deliver fantastic value before your launch and once you deliver that fantastic value i like to say like give away your best stuff for free and there are some caveats to that and some some some secret sauce behind it but give massive value and prove worth improve your value improve your already before you actually ask for the sale and if that's the core tenant of parkland formula and it is one of the core tenets behind approximates formula. That's what we did. We just took it that strategy and we use a different tactic which was doing live so why how did we do it live because i just had this sense so i'm i think i do cam video and talking on video right now. I think i do okay envy. I actually i'm. I'm being a little stuffed up deprecating. I actually think i'm quite good video but i do know i'm better why because i do these events and they're absolutely amazing so i said what if i could do that life and what if because i was doing it live i could i could edit a bunch more elements and deliver even more value because when when i go in like one of my guiding lights is when i go into a launch for my course i wanna make my free stuff. The the second best launch training in the world so the best launch world in my humble opinion is my coaching program and and i wanna make the free the free launch that i do before the free masterclasses i do before that to be the second best launch train in the world. I think we did that last year. Last year. We had like fourteen hours of content plus a bunch of extra video content with a bunch of case studies plus. This facebook group or my coaches are in their answering during questions. I'm in there answering questions in the facebook group plus downloads. It was an epic experience so much so that people were actually offering us so people wanted to buy that free trade and they wanted us to package up those videos and their complete experience and sell it to them. People were offering his five hundred your dollars for the free training so off the charts value and so that is what i wanna do. I just wanna create valley that i mean at every launch should be alive launch. No it doesn't it just means for for this specific instance for me launching this course for me with my certain set of skills. It works really really well to do alive so this year. We're going to do it again and i'm superstar. Last year was the first time and i know we'll make the second time so much better because we had that experience and we've had a year to plan it out so i'm totally stoked about this. Save the date. This is our i live training for you september twelfth ooh <music> uh.
"jeff" Discussed on The Q&A with Jeff Goldsmith
"But now without any further ado, let's jump right onto the stage at the film school right after I introduced screenwriter. Jeff bueller? And director nNcholas McCarthy to chat about their latest film. The prodigy. So this is this is an external time in the screening series apply. Cast. I love you. It's good to see you again. But you know, we always love to start with with breaking in stories. And I think it'll be interesting to to hear about my story. Yes. But both of your stories. I Jeff did you go to did you go to film school or or from whence does thou hill in this journey? I did kind of go to film school. I work. I went to UC Santa Cruz I entered as an undergraduate biochemistry student, and I left in theater arts. Okay. All right. That happens to a lot of BioChem students. Like, what can I do where it would be really hardly we sabotage your future. So how'd you how'd your parents take that little switch? Oh, my parents are. But my dad's an artist I was okay BioChem thing was a re was the rebellious reaction to my family. And then the theater arts thing was like you've come back to the full, right? I did that I did that. And so did you we writing redirecting anything when you were school at UC Santa Cruz? It's more like experimental video art and strange sort of set design and some Shakespeare it wasn't really what I would call. It's not like film school that we have here in LA, which is like the school where you learn how to deal with the film industry. I didn't learn one thing about the industry or how to navigate at making a film at school. But I did have a great time. And I learned a lot about art. Yeah. If you're focusing on your craft is still a win. Nick. Did you go to school for this went to SUNY? Purchase. Didn't you cover this and the other pod? But it's it's so far back on I tunes that I wanted to reset the clock a little now I went to SUNY. Purchase in New York. And that was a great film school, but also absolutely geared towards a kind of super independent. I think we, you know, they would show us guitar films and Brisson films, and then kind of cast us out in the world. And it took me many years to to figure out some way to actually what do you make a living. When you watch last day at Marian bad. And then it's like now go make your career like what are you supposed to do at the time in the the nineties there? There was a pretty robust independent film scene going on in New York City, which a lot of us got dumped into where I was a grip and an electric on a lot of these films that we're getting made then, but it wasn't until I moved out to Los Angeles and sold the fuck out now if I moved out to Los Angeles, and and with with the goal of of saying, how do you how do you make a movie how do you get a movie made? And and it just took me many years to to to get there. I want to give people at baseline before we get to tonight's movie, the prodigy and just kind of go back through your career little because it's always interested..