35 Burst results for "Jeff Walker"
"jeff walker" Discussed on You Can Heal Your Life
"Of mine and a mentor of mine. And we're releasing his book and it's called launch and his name is jeff walker and i know so many of you that have been on the list along time obscene me. Tell you about jazz. Tell you about different free programs. He does and teaching you out a launch your product and really jeff taught us at hey house outta launch. Our products like every single marketing. I and we have at our house. Goes through the his product launch formula which is classic course and then he's taking all his best information from this course and put it in his book launch and wendy. I launched the book which i can't believe which was in twenty fourteen I bought a copy for every. Hey how's author. I've helped adult thousands of authors about this book. And i've gotten so many comments of how it changed their lives and change their business here at on. Actually we've sold over one hundred million dollars or the products using the formula. Jeff teaches in launch. Which is amazing but one hundred percent true because literally. It's what we base everything we do online. So welcome geoff. I'm so happy to have you here. And i'm so happy for you to share all your knowledge with everyone here at hey house well read. It's great i. It's great to see you in second. Thanks for having me. I'm just thrilled to be here with you. Talking to the whole hey house audience yeah. It's amazing like so. I'd love for you just to get started by kind of talent. Everyone your background because now you're kind of one of the most famous people on the internet you bell so many people change their lives and change their business in the great thing about you is. You're really about changing their lives. More than their business but helping with the business really helps with their life as well. That's true yes so it's been a crazy ride. It's hard to believe that. I even have a book out. It's just crazy. Is when i started at when i started as a stay at home dad. My wife supporting a family We had very very little money to go around. I had made any money or held a job or or done anything professionally for about five or six years at that point i had for when i first left. The corporate world ran away from the corporate world. I was not successful there when i left. I had my son was a year old and In in i was home. Take care of the baby and my wife is supporting a family and soon enough. We had our our daughter as well. So that's taken care of a couple of babies and at some point As we were really desperate we were desperate for money. And i know a lot of people watching us. You'll want to grow your message. Get your message out there. Get your book out there. Get your business built to make a big positive impact in the world And that's where. I'm at right now but back then. It was just about money. We we were desperate with two young kids one income. We are desperate for money. And so i started publishing online asserted publishing about the stock market which i had studied. I had no letters after my name wasn't a stockbroker wasn't a registered investment advisor commodity trading advisor. Or anything like that. The only thing i had was that studied the market quite a bit And so i started publishing about the a free newsletter about the stock market..
Jets Assistant Coach Greg Knapp, 58, Dead Following Tragic Bicycling Accident
"Greg Knapp has died. The 58 year old coach had been in critical condition since the weekend after a single car accident, which he was hit while riding his bike in San Ramon, California outside Oakland. Police say neither drugs nor alcohol were a factor. The drivers cooperating with the investigation over his 23 years in the NFL. Greg Knapp has coach for 77 different teams NFL issuing a
UK Hits Milestone As 75% Get First Jab Boosting Hopes of Lockdown Lifting
"Important vaccination milestone in the UK Health Secretary Matt Handcuffs As of midnight last night, I can confirm That we now have given a first dose off vaccine to three quarters off the adult population of the United Kingdom. But much work remains. There's concern as well that the soul called Indian variant may still produce some sort of a wave, which is being closely monitored.
Jerry Jeff Walker, Texas singer and songwriter, dies at 78
"Musician Jerry Jeff Walker has died of cancer according to a family spokesman he was seventy eight I marches are a letter with a look at his career Jerry Jeff Walker said the events he described in his most famous song Mister Bojangles were true the nitty gritty dirt band had a top ten hit with it in nineteen seventy one to nineteen seventy three live album viva Terlingua that Walker recorded with the lost gonzo band is a classic of country rock was part of the outlaw movement in country but cleaned up his life of access in the late seventies Jimmy Buffett calls Walker's death a hurtful moments but he credits Walker is the guy who drove profit to Key West that launched Buffett's career
Houston - Jerry Jeff Walker, Texas singer and songwriter, dies at 78
"Texas music legend and country Outlaw pioneer Jerry Jeff Walker has passed away at the age of 70 80 was a New York native who migrated to Austin. He leaves behind a wife, a son and a daughter. He made 39 record albums and, of course, he wrote some amazing songs such as Sangria, Wine and Most memorably, Mr Bojangles, which was performed in iconic style. By Sammy Davis Jr Jerry Jeff Walker had been battling throat cancer for three years. Lot
Jerry Jeff Walker, singer and songwriter, dies at 78
"Singer songwriter Jerry Jeff Walker, the man behind Mr Bojangles has died after a battle with throat cancer worker had an outsized impact on the Austin country music scene in the 19 seventies, NPR's Matthew Schwartz has more Oh Jang Walker was regarded as one of Boston's most influential country music artists. He said that his 1968 song, Mr Bojangles was inspired by a homeless man he met while spending a night in a New Orleans drunk tank. Along with Waylon Jennings and Willie Nelson Walker helped create the genre known as Outlaw Country, a sort of blend between folk music and rock. During his recording career, which spanned half a century, he released 36 albums. Walker passed away Friday. He was 78. Matthew
Jerry Jeff Walker, Texas singer and songwriter, dies at 78
"Legend Jerry Jeff Walker has died at the age of 78 Walkers. Biggest hit was the 1968 Mr Bojangles. Walker, who was born in New York, relocated Austin in the seventies and was instrumental in creating the Texas country music scene. He had reportedly been battling throat cancer. Get the
Jerry Jeff Walker, singer who wrote 'Mr. Bojangles,' dies at 78
"Walker has died at the age of 78. His biggest hit was a song, Mr Bojangles. No Word on the Cause of Death or Funeral arrangements. I'm Eric like From the W away,
Creating My Mastermind
"Just wrapped up a meeting with my mastermind might plus masterminding. We're now ten years and this is our twenty eighth meeting over half the people that join ten years ago are still in the mastermind and it's unprecedented in the industry. There's no other mastermind that has the longevity and people sticking around for so long a lot of times people wonder how this has happened and I think really is because it was very self serving that I ended up creating the mastermind that I was really looking for and try to create the perfect mastermind from me and we ended up with this this incredible thing but what I love about. It is the growth that we have all gone through like we have one person that joined the mastermind and he when he joined his business was about one hundred thousand dollars and now I think it's close to twenty million dollars and to get in you have to have a multimillion dollar business just because that's the way the the growth has gone in this and and the spots aren't available because almost no one ever leaves and Anna. Not So. This isn't a marketing pitch. But it's about the growth. You can have in a mastermind in a lot of look for instance. One isn't just the growth of the members of the growth for me and this mastermind. We hit a theme of comedy throughout the whole thing and it built into and one of the nights a number of the members actually did a stand up routine in front of the whole group plus all the guests maybe fifty or sixty people. Now it's probably seventy or eighty people they are doing this routine in front including me. I got to do Seven minute comedy. Stand up comedy routine and I'll tell you what I I've been on a lot of stages and I don't tend to get nervous but this push my limits the day before I was practicing and literally my legs were shaking. It's just like I was so nervous so pushed by boundaries if pushed me to grow and I know that's GonNa end up showing up in all kinds of other areas of my life. So they just like you know when. I started this group ten years ago. I didn't foresee myself doing a standup being pushed into doing a stand up routine and this group and it's just an example of how you can grow so. I'm not saying have a mastermind group getting a mesh bankruptcy to stand up getting a mastermind group. So that you can grow your business your life that you'd be around people that push you and raise you up there that are therefore you when things are going great or when things are not going right. I mean one of my lines in stand up routine was like this is a group where you can. You can have a goal of a million dollars and if you only do nine hundred thousand dollars then we'll end up doing group therapy for him. You see the only people that can understand you that you could do nine hundred dollars hundred launch and be disappointed so I the last couple of weeks I haven't picking a noisiest environments film is ridiculous but this is thing is a lot of people ask like how do you get in a mastermind. There are lots of masterminds out their minds not the only one. So mine's pretty much not available but there's other ones that are available and also like you're in a situation where you have an audience where you have a tribe. Consider starting your own mastermind. It can be a nice business model but it can also be way beyond the business model and this group has become. It's become a second family for me. Become a second family for each other in in this business the power of having those people that you can count on in your corner either lift you up or to push. You is just absolutely immeasurable a few years ago. I did a little pole of everyone. Who's in the group and who had been in a group for? Since the beginning average business growth was seventeen times that was. I think probably two or three years ago. It's much higher you just you cannot. You cannot imagine the power of mashed remind you get in the right mastermind and what I would suggest is. If you can't find the right. Mastermind create your own
"jeff walker" Discussed on Launch Life with Jeff Walker
"This idea of self education is so powerful. You're listening to the launch life with Jeff Walker. Here's Jeff so I spent a couple of days hanging out with being actually in his house right now. We're in a video shoot. This is where we're shooting course. It's going to be really cool. It's going to be on how to sow and you know I've been hanging out with Dean for well over. A decade just spent two days masterminding with him and then hanging out at his house. And the thing we are reflecting on this idea of self education in fact. I'm going to a whole series of blog videos and this because this idea of self education is so powerful. We are in a mastermind. There's about ten or twelve of us in the room and you look around and may were the some of the best smartest successful business people you could ever imagine and how many of us actually had college degrees. I my gases not that many and none of us had college degrees in marketing or business and yet we we collectively in that room it change the world and and and this idea that the matter who you are where you're at you can actually you can get a better education than the absolute best universities. There are is just mind blowing. It's absolutely mind blowing and and I've been in this for twenty five years. Don't know what was in the mid nineties when I first but Tony Robbins personal power to and that one thing that one purchase that I spent whatever one hundred twenty nine dollars or something for it. That was the start of everything. It wasn't the beyond and all the thing that gave me the graduate degree in business. In fact it wasn't about business at all but it taught me taught me a lot of great lessons but the mental lesson was no matter what I WANNA LEARN. There are other. There's someone else has already figured out. Who steps ahead of me and I go pay them and I can get that education. I don't need a degree. I don't need the depend on anyone me because education opportunities are absolutely amazing and now I ended up in that business. And we've got. We've got kids here. We've got dogs with muddy paws running around so we're in. This is a working house hilarious thing. We've got this fancy video. Said I'll sit up with two kids playing and everything that's the business we're in the business we're in is the business where you can have a life where you can have a lifestyle where you can have a family instill create a great business and great impact so you get here. Screw thrilling young girls in the background during video. But I looked around this room and his master and I have people that are shifting the world and we all educated ourselves in now. That's the business I've found myself in for the last twenty five years I started off educating people about the stock market in their finances and their investments and now since early two thousand five hundred teaching people how to build their business how to share their knowledge with the world so I I am as passionate about as this idea of self education and I want to do this video series for you. I'm just GonNa leave you with that because we are all every entrepreneur you are in the education business. I don't care if you're a hair stylist. I don't care if you have a pizza Ria. I don't care if you have a training business like I do. We are all in this business. I like to call it the wisdom business of sharing your experience your knowledge and helping people with that and I think you need to lean into that and you if you're going to have this type of business if you don't have any kind of business you need to know marketing and you need to know sales and that's actually the Dean and our shooting of course sales because Dean is one of the best people I know at selling from a place of passion and I'm like the person who was like the last person in the world you would ever suspect but have any degree of success at sales and yet here. I am tens and tens and tens of millions of dollars sales later so wherever you are. Scroll down. Leave a comment for me.
The Most Important Lesson - Launch Life With Jeff Walker
"So I spent a couple of days hanging out with being actually in his house right now. We're in a video shoot. This is where we're shooting course. It's going to be really cool. It's going to be on how to sow and you know I've been hanging out with Dean for well over. A decade just spent two days masterminding with him and then hanging out at his house. And the thing we are reflecting on this idea of self education in fact. I'm going to a whole series of blog videos and this because this idea of self education is so powerful. We are in a mastermind. There's about ten or twelve of us in the room and you look around and may were the some of the best smartest successful business people you could ever imagine and how many of us actually had college degrees. I my gases not that many and none of us had college degrees in marketing or business and yet we we collectively in that room it change the world and and and this idea that the matter who you are where you're at you can actually you can get a better education than the absolute best universities. There are is just mind blowing. It's absolutely mind blowing and and I've been in this for twenty five years. Don't know what was in the mid nineties when I first but Tony Robbins personal power to and that one thing that one purchase that I spent whatever one hundred twenty nine dollars or something for it. That was the start of everything. It wasn't the beyond and all the thing that gave me the graduate degree in business. In fact it wasn't about business at all but it taught me taught me a lot of great lessons but the mental lesson was no matter what I WANNA LEARN. There are other. There's someone else has already figured out. Who steps ahead of me and I go pay them and I can get that education. I don't need a degree. I don't need the depend on anyone me because education opportunities are absolutely amazing and now I ended up in that business. And we've got. We've got kids here. We've got dogs with muddy paws running around so we're in. This is a working house hilarious thing. We've got this fancy video. Said I'll sit up with two kids playing and everything that's the business we're in the business we're in is the business where you can have a life where you can have a lifestyle where you can have a family instill create a great business and great impact so you get here. Screw thrilling young girls in the background during video. But I looked around this room and his master and I have people that are shifting the world and we all educated ourselves in now. That's the business I've found myself in for the last twenty five years I started off educating people about the stock market in their finances and their investments and now since early two thousand five hundred teaching people how to build their business how to share their knowledge with the world so I I am as passionate about as this idea of self education and I want to do this video series for you. I'm just GonNa leave you with that because we are all every entrepreneur you are in the education business. I don't care if you're a hair stylist. I don't care if you have a pizza Ria. I don't care if you have a training business like I do. We are all in this business. I like to call it the wisdom business of sharing your experience your knowledge and helping people with that and I think you need to lean into that and you if you're going to have this type of business if you don't have any kind of business you need to know marketing and you need to know sales and that's actually the Dean and our shooting of course sales because Dean is one of the best people I know at selling from a place of passion and I'm like the person who was like the last person in the world you would ever suspect but have any degree of success at sales and yet here. I am tens and tens and tens of millions of dollars sales later
Knowing What They Really Want
"So. I've got a new guitar coach. In fact this is coaching month for me. Because I just started up my ski ski lessons. Were getting coach and skiing as well and I love what I love about this. This guitar. Teachers I've been playing for awhile perpetual beginner. I know special talent. I came to it later in life but I love plane but I've been stuck in a Rut for a long time and what. This New Guitar Coach. His brought to me is is a process system specific things to work on specific ways to work on them and coaching and how to do these specific skills. It's a plan instead of me just sitting down and newly around with the same things that I've been noodling around for years and being stuck in that Rut also making progress and the same thing with my skiing so it's a new ski season back into it. I got back with my coach and all of a sudden. I'm back working on these specific skills that I'd forgotten over the last six months when I was in skiing so I love. I love being coached. I love having a coach and also love coaching because in this business. And let's just call. I like to call it the wisdom business you can call it the knowledge business or the information business or or the experts business or whatever you WANNA call it but in this business where we're in the business of teaching people of imparting our knowledge our skills and other people so they can get better whatever they want to do. Whether it's you know meditation or to quit smoking or playing guitar it doesn't matter if you're in this business or want to get into this business it can be a little inroads into the business can be a little intimidating but the place. I always go to is to start with coaching. When because the reality is if you want to just sit down and credit cards so look I've got my course. My flagship courses product launch formula. It's it's a very significant course. There's a lot to it. There's hours and hours and hours of content it's a full system on and on and we got all kinds of material but I didn't just sit down one day and just magically create ten modules of amazing stuff. I started with coaching people and their launches. And because I was an expert at launching but I was an expert at teaching it. But as you start coaching people and you can you start to identify the commonalities the areas that hold them back the biggest questions. The biggest hurdles the biggest concerns you start to to create a process to take people through those in in that coaching. Then you learn how to create a product and oh by the way. Coaching tends to be a much easier. Sell than a training. Course mean courses are great. They're leveraged you can sell a whole lot of them and not take anymore time whereas coaching doesn't have that Leverage but the leverage coaching does have is it shows you how to create a great product. And then you can take that knowledge that you you learn you practice on your clients. You're getting them results. But you're still you're practicing on how to train how to teach what the hurdles and those are the things that will inform your product and allow you to create product. My I put out. An amazing product has changed the world. But it wasn't because magically I knew how to teach product launches. I just knew how to do them but through coaching people through their product launches. Then I learned how to teach it so if you're just starting out coaching it's an easy sale. People love to buy coaching people. Love to be coached. It will lead you into a much bigger thing. I another a product in the industry
"jeff walker" Discussed on Launch Life with Jeff Walker
"So we're talking about money and I'm going to wrap up this little miniseries with us and we're gonNA talk about the evolution of money in the evolution of you an evolution of your relationship to money at least with regards to your business. So I mentioned last week about this like when I started out I spent nothing on my business. Almost nothing I had. I went and got a mailbox. I rented a mailbox and that was it and I did. I did everything myself. I hired know one fact. I didn't hire anyone for years. Figured everything out on my own. Did everything found free services for as long as I could and built a pretty nice little business like that and then things have changed over the years. I've got this great big team. We've got a team of over thirty people. We've got a lot of cost. We've got a lot of report. We've got fancy branding. We've got a fancy camera. Many fancy cameras all kinds of fancy tack spend a lot of money on our websites and our technology and everything. It's a crazy much money we spent and they're so there's an evolution that you go through and you and I'll tell you here here's one is like you go from flying coach and maybe a flight would cost you three hundred dollars that some point. Maybe you make that decision to start flying first class because if coaches three hundred dollars and I classes twelve hundred dollars. How could it possibly be worth it to spend an extra nine hundred dollars to get on the same plane to go to the same place? While at some point as your success grows the value of your time grows and if all of a sudden you're doing work that's worth a thousand dollars an hour or three thousand ten thousand dollars an hour and it will happen if you continue to evolve your skills this actually will happen. But let's just say it's a thousand dollars an hour that your time is now worth a thousand people would actually pay you without dollars an hour or the the the the work that you do to create something. Pays you back the equivalent of thousand dollars an hour now all of a sudden if you get on that flight and as a three hour flight in now since you're in first class you can be on your computer and you can be productive versus being cramped and coach and that being a work on your machine and now you're GonNa arrive at your destination so much more refreshed because of that first class experience. Well now that you've got like three hours of productivity plus the extra productivity when you land now is it worth an extra nine hundred dollars for that ticket. Yeah of course it is. Of course it is so. That's the kind of thinking that you're gradually going to be a and you'll do this all areas it's like does it pay for me to edit this video. I've built up the skills. I can edit a video but does it pay for me when you're starting out. Yes it's way better for you to do that. Video versus go and spend a lot of money on a video editor but at some point. It makes more sense to pay someone to do that. I mean flipping back to that flight. Okay so let's say it was the difference what I say three hundred dollars and twelve hundred dollars now. What if you could take a private jet and spend ten thousand dollars on that same flight? That can't possibly make sense right. But what if that private jet actually saves you an entire day of travel because of the way the connections worked and this kind of thing happens for me because I live out in a little town and you have to take a few hops. A few connections and I've had situations where taking a private flight actually meant. I could stay at a conference for an entire extra day and so if I can stay at a conference maybe make one connection that now with the leverage my business has one significant connection with the right person could be worth tens of thousands or long hundreds of thousands of dollars now all of a sudden. There's a ten thousand dollar. Private flight makes sense. It absolutely can. So what I'm getting at is overtime your relationship as your as the business grows as your success growth. Your relationship with money is going to change sucker change who you are but your relationship with money and the way you need to think about money and the leverage that money can create is a really important thing so there is a time to be very very very frugal to really watch the pains especially watch any fixed cost that you add to your business and then there's a time where it absolutely makes sense to invest in things that raise your professionalism or increase the efficiency of your time increase your productivity. It's very interesting evolution and I can. I can remember when you know I was scrimping by for every penny and things are different now. It's been an amazing journey. And it's one that becomes more important as you become more successful so just wrapping up this money series. I know mostly talked and concepts because these are short videos and I don't have a lot of time but if you were interested in me going deeper on some of these no promises. I'm not thinking about doing a course. This isn't a shot across the bow or anything like that but I might decide to do some more longer individuals about these type of things and give you real examples. Walk through exactly how it works. If you're interested in that scroll down let me know or if you're just like Jeff I've had enough of this money stuff go leave it behind. Go to something else. That's fine too. But if you want to hear more in depth about money and about how it works and your business and how you need to think about it then let me know and let me know what I should cover in what you're interested otherwise. That's scroll down leader common for me. And let's go get.
They Didn't Charge Me a Dime
"I just had a great day skiing and I wanted to talk about my ski boot for a minute here because every excuse knows at your boots are way the most important piece of gear. You've got way more important your skis and I've recently looked at my boots. And this pivot here with serta holds the entire tire boot together. I mean you've got these two main pieces and this pivot and Miss Pivot hold the boot together and I looked down in. This pivot wasn't there it was gone. It was missing in one hand. I'm like Jeff your skin hard enough. You're getting after your blew up your boot. That's really cool. The negative is boots are very expensive. Like eight eight or nine hundred dollars expensive. Plus it's an investment of time. I mean to go get a decent boot fitting is like ninety minutes or two hours and we have a good feeling is is amazing and to have to go replace boots commissioner. It's a pain so in any case I walked into a shop here in Durango and I said is this fixable can you. Can you fix this thing. They're like I'm sorry. Once you blow this up you gotta get some new boots total bummer. But I wasn't so sure about that answer so then. I walked into Ski Barn and Ski. Barnes read a main avenue here in Durango and I thought I was going to go in having to buy some new boots and they are known as great boot fitters so I walked in but I brought this boot in short him in there like Oh. That's a bummer. So they brought me down to the boot FEDOR and he's like well you know that part is a special order order part and there's some old those are older boots so I have to order. 'em might take a week and I know you don't want to be off the mountain for a week but let me see what I can do. So then he went and dug doug into his drawers of parts of spare parts and he was able to figure out how to fix the thing he's able to put together a bunch of different pieces and get it bolted back together and I said wow thank you so much I thought it was gonNA have to spend eight or nine hundred bucks a couple hours. Get some new boots and here. I am walking out five. Maybe ten minutes later completely fix oh by the way he said. I'll order you the right part. So we won't have to Frankenstein. Your boot together and we'll get that new part in a week and we'll get you all all fixed up and it was just amazing. Amazing so why. Am I telling you this because look what I'm doing I am telling you about this. I'm telling you to go to Ski Barn into Rango to get all your ski here. I'm going to be buying skis. This year new skis. I need some new all mountain skis. I've brought my skis and I'm GONNA Goski Bar. They're gonNA get thousands of dollars of business from me in the coming months and years because he took five or ten minutes. Look through spare parts and used to skill and fixed my boot instead of trying to sell me another set of boots. So the reason I'm telling you all this is we all have places in our business where we can take care of people and we can get people saying amazing things about our businesses. Yes in my business claimed. We're perfect but I think we do a really good job of taking care of our clients and that's like one of the rules. I don't have that many rules in my business. One of the rules is we always take care. Appeal owners and so I am power my team especially my customer service. Everyone on my team that is is in contact with our clients with our Pilaf owners. They're empowered to take care of our people. They're empowered to make decisions to take care of our people people and I think that's one of the reasons that I've had so much success over such a long time product launch formula been in the market since two thousand and five. There are no other products that are still on the market. Now yes I put a lot of effort into continue updating it. It's a world-class strategy. It gets people's results. All our success is based some people getting great results but in addition to all that we take care of our people we see our owners as an extended family so the question. Russian is where Your Business. Can you take care of your people where those places where for for the for the cost of five or ten minutes and and some spare parts you can over and beyond and surprise and delight your people because it makes a difference. I was riding the lift today with you know. Sometimes you're left with strangers. Here's lit up at a ski area and two different times just today alone. I told people story of this boot. I told Them Ski Barn. They took care of me. They're amazing senior awesome. Go check him out here. I am telling thousands of people for the cost of a few spare parts and five or ten minutes of effort. How can you you do this in Your
Counting the Money
"So we're talking about money in this little mini series. And when I started out my first I business back in one thousand nine hundred six. I started I think it was thirty. Five dollars was my total investment and that was for a a mailbox at mailboxes etc.. To rent it for three months and I spent no money my website in a free website. It was the name of my Internet providers slash till day Jay Walker. That was my website back. Then people would go to a website like that. You can get listed at Yahoo like that. I didn't have a domain name didn't have web hosting here's a free email list. That's aw didn't spend anything and after about three months and the business actually. It seemed like things. We're going to start going. I've made a few dollars so I bought a domain name back. Then it cost seventy dollars to buy a domain name true story and then I got web-hosting because forty dollars a month to get web-hosting so some things have gotten a lot cheaper I got an email list host. I can't remember if that was like ten or twenty bucks a month so I was spending fifty sixty dollars a month for or at my business and I was able to build a business up because purely via email and and you know there's minimal hosting and and build a business up so we're making two hundred thousand dollars. which was pretty amazing? Is the only cost. The cost didn't go up at all. He stated that whatever fifty sixty dollars a month and they have merchant fees so when we made credit card sales we'd pay whatever three percent so basically the our profitability was was really the high was like merge ninety six percent or ninety five percent. And when I did that the there was no account him business because almost every dollar was profit so I didn't have to account for anything basically at the end of each year I would do a total of all my expenses and then I would subtract that and it was a glorious time. It was very very profitable markets. Were very much smaller. Back than the largest of our kinds of businesses back then was a few hundred thousand dollars a year so there's less people online people buying but things were simpler. Emergency were generally a lot higher so that was all great. Things have changed since then. It's more expensive to business. It's most of us. are spending money to pull in. Traffic and accounting has gotten a lot more important because margins drought businesses are much bigger much much much bigger than they were back then market or bigger more people are buying lying so those are all great news the ability to grow a large business and do it quickly it is way beyond what it ever was before but it also means margins have come down so you have to. You have to account for things. Accounting is important far more important than when I started and holy cow. Do we have a lot of noise going on in the background. But I'm just going to plow how long you said what you do. So what I'm saying is most entrepreneurs I know accounting is not there. I love most people people that are starting their business out especially online business. They're not experienced with accounting or finance. It's not what they love. In fact it's the last thing they wanted to actually legalzoom. He goes the last thing they want to do. In accounting's the second to last thing but it's important it's important because we're all spending mortgage acquire the customer merging dropping. Business is great. That's fantastic but as margin strapped risk goes up. And so you have to stay on top of your county so even if you're just starting out you need to start. You need to think about getting a bookkeeper earlier rather than later. You don't have to hire a full time person all kinds of people. You can hire part time but the bookkeeping and the accounting is a port. Count dollars pay attention knowledge. You don't want to be the person that has great month in sales in the month. Figure out that you're actually having money you can't make payroll. You can't pay your bills. You don't want to be that person
"jeff walker" Discussed on Launch Life with Jeff Walker
"Talked about money for a couple of weeks. So let me give you one of the other the most important roles and that get two dollar one so what I mean by that is get to the sale. If you have of an idea and we all entrepreneurs we have ideas all the time right now ideas just keep on coming and they all seem like they're going to be great and then you have one that's like this is it. This is the idea idea. I'M GONNA charge for them with this idea. So when you're at that moment what you WanNa do is get tieger. I offer as quickly as possible. Don't put a ton of time into creating a great brand and decreased beautiful website into some super polished materials. Just get an offer out there so in my product Formula I teach the seed launch. This is my absolute favorite. The best way to get started is either is either put out an offer to coach people or put out an offer for a small group program. Just put out. The offer are very simple page. You can actually do this via social an interest drive people to an order page but get that offer out there because this is all about finding out whether it's actually a viable offer you know we can all dream up ideas and dream up offers and dream up products dream services but until someone actually gives us cash until they pull out their wallet and put down a credit card. You don't know what to viable so don't go spending a lot of money an unproven idea. Get the first dollar. Get the first sale. Hopefully it's the first dozen sales or or something and that you've proven and then you can start putting money into it too many times. I've seen people including friends of mine. Spent have come with ideas. He this is going to be amazing putting all this effort and create something beautiful taking months even a year ear to create something beautiful inexpensive. But they don't know whether it's going to sell there's this whole idea of the minimum viable product nets. What you want is The minimum viable product of minimum viable offer. They can put out there and you will learn so much but putting that I offer route about what people care about and what they're willing to spend for it will change everything so get the dollar one get dollar one get to make make that first sale. Find a way to make that first sale to make that I offer as quickly as you can and then you know if you've got something that's going to work if it works then go all in if not move onto the next idea so I'm Jeff Walker wherever you're watching this. Scroll down for me. Let's go get him. This week.
Getting to Dollar One
"Talked about money for a couple of weeks. So let me give you one of the other the most important roles and that get two dollar one so what I mean by that is get to the sale. If you have of an idea and we all entrepreneurs we have ideas all the time right now ideas just keep on coming and they all seem like they're going to be great and then you have one that's like this is it. This is the idea idea. I'M GONNA charge for them with this idea. So when you're at that moment what you WanNa do is get tieger. I offer as quickly as possible. Don't put a ton of time into creating a great brand and decreased beautiful website into some super polished materials. Just get an offer out there so in my product Formula I teach the seed launch. This is my absolute favorite. The best way to get started is either is either put out an offer to coach people or put out an offer for a small group program. Just put out. The offer are very simple page. You can actually do this via social an interest drive people to an order page but get that offer out there because this is all about finding out whether it's actually a viable offer you know we can all dream up ideas and dream up offers and dream up products dream services but until someone actually gives us cash until they pull out their wallet and put down a credit card. You don't know what to viable so don't go spending a lot of money an unproven idea. Get the first dollar. Get the first sale. Hopefully it's the first dozen sales or or something and that you've proven and then you can start putting money into it too many times. I've seen people including friends of mine. Spent have come with ideas. He this is going to be amazing putting all this effort and create something beautiful taking months even a year ear to create something beautiful inexpensive. But they don't know whether it's going to sell there's this whole idea of the minimum viable product nets. What you want is The minimum viable product of minimum viable offer. They can put out there and you will learn so much but putting that I offer route about what people care about and what they're willing to spend for it will change everything so get the dollar one get dollar one
"jeff walker" Discussed on Launch Life with Jeff Walker
"Okay. So we're talking about money in the little mini series food. and I wonder what the absolute most important things you so you have to get this right. And that's this idea of of making the second sale so people get really a namrd with acquiring acquiring the customer with finding the customer reaching out into into the interwebs and somehow attracting someone having to come in and buy from you getting an initial sale and that's all great and frankly. It's something that I did that quite a bit in years past but ah one. There's one rule that that was not going to change and that it's always going to get more expensive to acquire the customer estimate. Advertising costs. Keep going up. The cost to reach people keeps going up. That's not gonNA turn around anytime soon. It's just going to keep getting more expensive to acquire the customer. So what you need to do. You need to focus on the second and third sale of four sale but the next sale. Aw The back end. What is what are you going to sell to people that have already bought from you? Because I'll tell you this in my experience it's about fifteen times easier to make the second sale than to make the first sale and so the completely changes the way you're mathworks and often the second can sail can be at a higher price and the profitability is so much greater because you're no longer paying the cost to acquire that customer so you have to focus focus on the back end and what that does is it allows you to spend more money to acquire the customer so if if your first sale one hundred dollars but then of the people that buy from you a third of them make an additional purchase for another hundred dollars then that means that initial I shall aquisition. Well that person's worth so much more to have to bring them into your world that allows you to spend more to get that initial sale tale. This will completely change and at the end of the day. You're competing against other people in your market to acquire that initial customer. And as I say the cost will keep coming up. And you're you're competing your spend is competing against their spent and so what you need to do is at a back end and hopefully it higher end back and completely change the math in your business and it will it. You just can't survive in long-term effect when I look at businesses and occasionally come across one where it's like well that we really hard to have a back end for that business. Then it'd be one I wouldn't even be interested in if if you and the corollary or the tangent off that it's almost every business you can build a back end but you absolutely have to focus goose on their back and additional sales or else at some point the cost of acquisition. Way Too high for you so I hope this isn't lamb even talked to numbers yet. But I hope this isn't too conceptual because this is the one thing you have to nail if you're going to have a real sustainable business so I'm Jeff Walker wherever watching this. Scroll down and leave a comment for me. Let's go get him this week..
The Most Important Sale
"Okay. So we're talking about money in the little mini series food. and I wonder what the absolute most important things you so you have to get this right. And that's this idea of of making the second sale so people get really a namrd with acquiring acquiring the customer with finding the customer reaching out into into the interwebs and somehow attracting someone having to come in and buy from you getting an initial sale and that's all great and frankly. It's something that I did that quite a bit in years past but ah one. There's one rule that that was not going to change and that it's always going to get more expensive to acquire the customer estimate. Advertising costs. Keep going up. The cost to reach people keeps going up. That's not gonNA turn around anytime soon. It's just going to keep getting more expensive to acquire the customer. So what you need to do. You need to focus on the second and third sale of four sale but the next sale. Aw The back end. What is what are you going to sell to people that have already bought from you? Because I'll tell you this in my experience it's about fifteen times easier to make the second sale than to make the first sale and so the completely changes the way you're mathworks and often the second can sail can be at a higher price and the profitability is so much greater because you're no longer paying the cost to acquire that customer so you have to focus focus on the back end and what that does is it allows you to spend more money to acquire the customer so if if your first sale one hundred dollars but then of the people that buy from you a third of them make an additional purchase for another hundred dollars then that means that initial I shall aquisition. Well that person's worth so much more to have to bring them into your world that allows you to spend more to get that initial sale tale. This will completely change and at the end of the day. You're competing against other people in your market to acquire that initial customer. And as I say the cost will keep coming up. And you're you're competing your spend is competing against their spent and so what you need to do is at a back end and hopefully it higher end back and completely change the math in your business and it will it. You just can't survive in long-term effect when I look at businesses and occasionally come across one where it's like well that we really hard to have a back end for that business. Then it'd be one I wouldn't even be interested in if if you and the corollary or the tangent off that it's almost every business you can build a back end but you absolutely have to focus goose on their back and additional sales or else at some point the cost of acquisition. Way Too high for you so I hope this isn't
Don't Buy a Ferrari
"Let's talk about money because since we're a business or a business to make a profit and one of my rules of online business success the way. Hey I put his. Don't buy that Ferrari and where that comes from his. When I I really came up with this product Formula I started teaching it? Well it it can lead to some pretty outside success in pretty rapid success especially for the people back then who maybe had an email list but hidden put together a good promotion and then I taught product launch formula and people are making a lot of money and I actually know someone and this is a long time ago this happened like two thousand five thousand six. I'm going to get the numbers off. But he made somewhere around two hundred thousand dollars in a launch tap line those versus sales. That was absolutely as incredible windfall. It was amazing. He was so excited. So this person I know went out and bought a Ferrari for just under two hundred thousand dollars so he spent almost every penny of this great big windfall and never mind. There's going to be some taxes. Never mind that he's going to have have some expenses in his life. Never mind the you might have some refunding. Basically spent the entire huge as some of from his launch and bought a fancy car which of course lost fifty percent of its value. The moment drove it off and it was. It was absolutely just insane. I couldn't believe that someone would go and do do that. And it just felt incredibly irresponsible and of course you know go do whatever he wants and whatever and and you know his thinking was okay. I did that. I'm going to do again and again and again I'm just GONNA make millions. And maybe he did. I don't know how that story ends but the thing is I see so many people making financial financial mistakes in their business a lot of people they use. I just want to be creative. I just WanNa be an artist. I just want to help people or just want to be a marketer or I don't want to I don't want to. We're about the money but the reality is you have to worry about money. I've seen this over. People do a great big launch launches over. They made a lot of sales. But there's no money Johny leftover so you have you have to avoid expanding your lifestyle. That's what you're going byner Ferrari just I. You know boom like that because I made two hundred that's expanding your lifestyle big way and the reality is a promotion. Doesn't make take a business just because you put together a great promotion doesn't mean you have a business and this might sound strange coming from me. I'm all about launches launches and having great promotions teaching people. How to do this? And I'm a big fan of launches but I'm not a big fan of building your life's all of a sudden when you're dependent on the next launch especially once you really start building a business if you've built a team if you build some infrastructure being dependent on your next launch it is a recipe for disaster launches are great. They're amazing I loved them. I I love the high table. Help people with them. But it's it's not you can't be dependent it can't be where your your next mortgage payment is coming from. Hopefully it's where your next payroll you payment is coming coming from. You need to build a real business not just promotion
Smashing Records (When They Say You Can't)
"Years no one has completed as high percentage of passes as drew brees completed in this game. Twenty nine out of thirty absolutely remarkable so this is a cool thing about this and I just can't. I'm not the biggest football fan in the world. I'm not the biggest spectator sports fan in the world. In general my favorite sport is one that I'm participating in in other words. I'd rather be out there doing stuff than watching it but occasionally I like watching sports and one of them is football and one of the things I love about it is. You're watching people. People who are truly excellent at what they do and I love to study people. That are just truly excellent. I love the idea of human excellence in finding the people that are doing extrordinary things and then try to figure out how they're doing those things so this is the interesting thing is that drew brees when they were interview after. The game was like congratulations. This amazing record of the most touchdown passes over your Krugman chase after this for a long time to me using the Dow reaction and they asked him about up his record. That single game record of twenty nine out of thirty passes and and and he's he was very self effacing He talked about his team all the contributions and how could do it alone but one of the things he said was yeah. I missed that one pass and it's like I did set my feet right. Didn't get the fundamentals right on that one. It was a really easy pass and I just blew it and I just had to thank. Here's this guy who who has is clearly one of the best of all time. He's had this incredible career over a very lengthy time. He's having an incredible season at an age. One it's very rare for someone to still be playing in the National Football League at his age Not to mention the fact that he's completely excelling selling at his age and he said this amazing record of twenty nine thirty passes and he's mentioning that one pass that he missed. And that's the mind of a champion. Because he wasn't beating himself up about it wasn't like he was he couldn't he was taking plenty of joy in both record steady. Set the day and during this interview he was huge smile and was joking around. But even in the midst of that it's like didn't get that one pass right because I didn't didn't set my feet right like you know like I've learned to do probably hundreds of thousands of times in his career as gone back and thrown a pass maybe millions who that he just didn't get the fundamentals right and miss that one pass and so that got me brought brought me into researching a little bit more and they went back back in early in his career early career. He had a torn rotator. McAfee a shoulder injury. which is not a good end injury for a quarterback who makes his career by throwing the ball and at that point he was given this diagnosis also? Well it it. It looks pretty grim. It doesn't look good. It's going to take two years for you to be back to normal and scar. Take you four weeks. EXTA even move around and he said that point four weeks. I'm going to do this in three weeks. So he's all about taking those big goals and Chunky them down and just getting that next goal accomplished so a couple of lessons
We Are All Entrepreneurs
"I was thinking about way back in thirteen. One of the first weekly videos I did for you was from a trip in the same stretch of the of river here and the Green River. You're listening to the launch life with Jeff Walker. Here's Jeff Hey. I'm on river trip and agreeing with my wife and daughter were in Utah. We're about a weekend. We're just about to take out in another half hour. We'll get to the takeout neutral. Be Done I was thinking about way back in thirteen. One of the first weekly videos goes I did for you was from a trip and the same stretch of a river here on the Green River and over the years. So that was I think two thousand thirteen. So it's been a long time six years or something of weekly videos and I've shot many different watercraft. I can think of at least. This'll be like a canoe now. So it'll be like the fourth watercraft that I can think of anywhere from a big huge sailing Catamaran to to stand paddleboard and everything in between and I think one of the reasons I try to shoot these video for you from different areas and from the wild chat videos from for many river trips for you is. I think I'm sort of like that. Just to be a voice for you know. We're all busy. We're all entrepreneurs that means by definition were super-busy and we've got too much going on. And I think I just always want to be the voice for Sanity in Your Business and sanity in your life and actually building a business that gives you a great life and I know when you start out I know when I screw started I was struggling and scrambling and that's that there is. There's a time where you have to hustle. But there's also a time where you need to kick back and I think if you're going to be creative you need to build this in and for me the Wilderness. Where I recharge this is where I do. The work I was just talking to my friend have been pagan. And we're talking about the work we had left to do in the world and I said to him. You know I think one I I've got I've got a lot of work to do in the world and it begins for me out in the woods out in the river out in the wilderness. Because that's were I recharge that's That's what gives me the energy to keep on driving my business and entire movement forward so Yeah just another voice from the Wilderness. Cry From the Wilderness to To to be to build the time in for yourself so you can recharge and I know not. Everyone's someone's got to easy access to wilderness that I do but This this I believe that wilderness is an important thing for humans that have have where we can actually get out into the wild and experience a wild and see the night sky and and I think the Wilderness is an incredibly valuable thing for us as human. So here's a cry for the Wilderness in from the Wilderness. That's all I got for you as a very very peaceful week. I'm GONNA welcome back. Recharge we're about to go into our big launch kind of and it's just the juxtaposition from being out here in the other wilderness to you know whatever another another week a couple of weeks and I'm going to be staged thousand people It's it's just magic that I get to experience us and I'm just really grateful and really happy for those who are going to be at launch kind of looking forward to seeing you and for those who aren't going to be there figure out some way to recharge yourself as an entrepreneur. You need to do that. You need to build that into your life. That's all I got for you. Let's go get him this week.
Moving Beyond Fear (3 Steps)
"Just spent some time with a friend of mine and we were actually out in the woods sitting around the campfire sharing things and those are the my experience that's when a lot of the intimate sharing comes out and my friend share with me how he was scared that he was he had this fear of being homeless he's got a wife and two young children here he's just scared that they would end up. out on the street homeless and the thing about this friend of mine is that here's a startup he's a founder in a startup and they just had raised money they just had this funding bringing bringing almost twenty million dollars and this is not his first startup actually his fourth start up past three were successful and he had this track record of success yet he was cared about being out in the streets homeless with his family and so this is a bit of an advanced topic because there there are some people that it's probably a good legitimate fear to be scared about being out on the street at so work really crazy to get beyond that but the thing is when he becomes becoming successful doesn't make fierce galway and even though I could say to my friend let's let's be rational about this and let's look at this track record of success that you've had and the fact that you succeeded over you're an over and over and you're going to succeed this time and even if you don't you have the skills to go out and succeed the next time you're not gonna be homeless so I think it was good to talk about that rational side but then there's also my friend is not the first person I've met I've worked with thousands of entrepreneurs I've met some that were just ridiculously successful that's still had fear that maybe I just got lucky maybe this the only reason for the successes luck well if you've had that track record you've built those skills it's probably blocking and just building those skills means you can go build something again and I know so many people that have had big setbacks lost their business or their business has gone down one another and they've been able to turn it around but but in addition to that rational side you might want to if this is you feeling that fear you might WanNa say where where's this fear coming from where often it's parents we learned as children as young children we we have these patterns that we developed these mechanisms we developed to give us to set the stage we don't religious coping and we're looking for love and we're just looking for safety and we're just looking for belonging and the people around us are interacting with us we're just seeking those love safety belonging and we create these mechanisms maybe when those mechanisms is fear is always looking for those threats the threats that are going to send homeless and and maybe if you can find those patterns and this deep work this is lengthy work this isn't a five minute video work but this is deep work and if you can find those patterns and then you can look at that pattern this fear of being homeless or this fear of whatever how and ask how is that served an honor served me in the past how does it how does it help me in the past honor that that fear that feeling and say how has it helped me in the past and now how is it going to help me if I leave it behind if we were sitting around fire out in the woods talking about this if we we just offer that up to fire and say here consume this this mechanism this learn mechanism my head because it on it's served me in the past but it's not gonna Serbian this going forward so I'm going to let it go let go an honor that then honor where you're GonNa go when you leave that feeling behind
"jeff walker" Discussed on Launch Life with Jeff Walker
"Lots of different ways to deliver the knowledge but if you're in this business if you WanNa have long term success well let's talk about real quick you're listening to the launch life with Jeff Walker here's Jeff Let's talk about long term success especially in this business the amazing people these amazing clients of mine these amazing owners these amazing mastro mastermind partners and so I'm looking forward to that event so this is a deal if you want to have long-term success a show up and serve people and get them results in obsessed for her students actually start to exceed the teacher and so I have students who have add more result better bigger period and so let's just say I think speaks from some amount of knowledge on this topic and here's here's another thing so I the stars of the Pilaf World The stars of the launch world coming out stepping onstage and sharing the latest learnings from their latest the formula which teaches you how to do this my live live event which is me walking through the curriculum but launch con is all about my of really comes down to being a servant Servant Leader Servant teacher a servant expert and showing up really serving your people and getting them results kind of events coming up in a matter of vinyl number a few weeks it's early November and that event is basically built on tactics new tweaks no extensions to the formula so launch becomes where it's at but really just started off like me saying how can I celebrate the knowledge but if you're in this business if you want to have long-term success well let's talk about real quick I started talking about this last week when this idea launches I love this event this is our fourth year we've done this event and basically just I created it because I wanted to wait a celebrate the community and celebrate is much about your delivery about your marketing and Oh by the way your delivery is the start of your marketing does that make sense to your delivery get where you're out there teaching whether it's an online course remember ship cider a seminar workshop mastermind lots of different ways to deliver you put the whole formula in Harper sent but we're constantly we as a community are constantly developing new strategies news thousand five and so to my knowledge there's no other product out there and other training product that's been around for this online training product it's been around for this long results the me and their lodges and I celebrate them I celebrate them that's a win in fact I have an an event my that and and just perspective I just came out of my latest release approximates formula and the first release was October twenty first ration- of of my clients sharing their biggest well not so much during their base wins but sharing what they've learned so it's absolute latest cutting edge so wisdom and celebrate their learnings and frankly I didn't have another venue to share the latest cutting edge stuff because within product formula it's you know I put everything product inexperienced getting people results that's the leading edge of your marketing so short serve them getting results celebrate them and hopefully you'll have the amazing served people results celebrate those results and really you like one of the I think the marks a great teacher is one is through. Actually that's and that's the way you get long term results as if if you get result for people they're gonNa tell other people about you're GONNA be able to share their stories that's those last week I talked about suits I have the actual sturt exceed your results so I'm Jeff Walker wherever you are scroll down for me and let's go get him you which all the finest the knowledge business or the wisdom business or the expert business or the information business how there's lots of different terms but this
"jeff walker" Discussed on Launch Life with Jeff Walker
"While we got this thing and I've been working my way through the videos and we were going to launch officially like Sunday we got it all cleaned up and polished and then we realized used we've got six weeks of paycheck's coming and now we're good at savings so we had personal savings but we were. We didn't WanNa have to touch it. You're listening to the launch life with Jeff Walker. Here's Jeff. I'm here with Amanda and Jonathan. Tech Sarah and they have a really cool launch journey. They want to tell you about so Amanda Jonathan. Can you tell us a little bit about your business certainly yeah well. Thanks for having us so our business wallet. Win helped people figure out how to use their money. So we help people get out of debt build wealth and change the rookie generosity we do that through just covering the basics of financial personal finance education so what mom and dad should've top them but didn't because they didn't know either very cool so. I remember a couple years ago. You're at Pilaf. Live our big live event. You guys asked a question and you shared a little bit about what you've done. So could you talk about like where you started and how US Pilaf and what happened next yeah so our story really began just over two years ago. I I found her workshop. Jeff and we had kind of had a Sunday. We wanted to launch inch this crazy business thing right and we'd had a lot of success paying off debt in our early marriage and saving and investing in people were kind of just seeking us out for for coaching and we started getting speaking gigs so I saw your workshop took it and you taught about the seed launch so that's summer we we kind of put out on social media channels like hey. We're going to test this personal finance thing. We didn't know her. Doing all I had was what you taught in that workshop and eighty eighty people said they'd be interested. Beta testing this thing and when we open doors just for that little tiny seed launch that summer we had the thirty one percent conversion and we brought in over thirty seven hundred dollars so we were like okay. I think that this thing's got legs but it was still like so you have to create it and we'll see what happens is an exploration of a hobby at that point so with those people though we kind of Beta tested it. We just is ran. Live we rough rough rough rough. They kind of just helped us flesh the ideas out and they they knew it was going to be a a lot more than anybody else would see they were helping us. Get it off the ground so fast forward a few months yeah so we went through the band launch figure out what we will work. We need to change and again it. Instill we'll get to it when we have the time or whatever and then women feel like the workshop came up again. Kalis version of it. You went through it that time and then that time. We thought we should really know what we're doing about this. We bought park want formula. Then guess started working through it and then about maybe two weeks into it on a Friday afternoon three fifteen ish my boss walks in and says hey do you have minutes talk and it was the old hey that thing. You're you're working on. You don't WanNa do that anymore and because of that. We don't really need you around here anymore. So there's a box for your stuff. Hey well while we've got this. Pilaf thing and I've been working my way through the the videos and we were going to launch officially like someday we got it all cleaned up and polished and then we realized we've got six weeks of paycheck's coming and now we're good at saving leaving so we have your personal savings but we were we didn't want to have to touch it and so we worked our tails off strapped an iphone to the top of a computer in started recording recording our videos and six weeks later we had a launch and in that launch we had about three hundred and thirty people people opt in and we made nine sales and then a couple up cells and radisson about six thousand dollars so it was like all right. I think we can do this this and then we just kept kind of just diving in full-time on Wallet Win. Keeping it working serving our students finding ways you know ways to to monetize and just new new launches new offers in all then just able to keep going yeah. I mean we just couldn't believe that we literally created created business overnight out of thin air and I remember your story Jeff. You called yourself Mr Mom and it just related with me so much because I was home with the babies we had a two two year old and a one year old at the time and life was pretty chaotic but I wanted to find a way to contribute and use my skills in the world but also stay home and raise my babies and I wanna Jonathan to come home with me and so the fact that in six weeks flat this all came together because you gave us the skills and training I mean I was just just in complete disbelief because that was the worst part of me working Lee before they wake up. I'd come home eat dinner and then practically bedtime. Eh hardly saw our kids except for the weekend and I just didn't like I didn't like looking through having a course through knowing what the heck they do to sell the thing with launches ray able now to just you know have that part of the life that we want of spending time with our kids of doing meaningful work and helping people and we get to have it all well first of all congratulations and turnaround from that Friday afternoon at three fifteen pm and getting laid off if I as you you just a menu were talking a little bit about my story of one started way back and you know hoping to get my wife home and I was taking care of the kids but also I had that that Friday afternoon call one time with my first business a partnership a very abrupt partnership break-up had on a Friday afternoon. I got a call like that and that's such back. You know emotionally there. That's a big deal. It's a big transition so congratulations on making that. What did that feel like to go from? Wow just the wind in your sails to six weeks later having that launch at six thousand dollars it was it was a heck of a feeling it's that thing. I mean that's the thing I always heard about you see on TV TV or a movie. You know the boss comes in like ads. It's happening thinking okay to make that phone. Call and tell them and what's going on and it just I felt terrible and then I think what we're trying to. I don't know why I think I had my bag from when we were writing something. I had a voice recorder her Mike Mike Myself on the way home that day. so it's it's a podcast bars today. Jonathan lost his job and when we listen back a year later and it was incredible because it's just like all right. This kinda sucks but we're going to move forward and I guess we're going fulltime time on wildwood and it's GonNa work and it's going to happen because that's what's going to happen and I think I had that that confidence there because the right and you look at the future future especially with this kind of figuring out the future it can be a lot of just fuzzy images. Let a lot of question marks. We had our way forward. We were still learning it going through the course but we had that we we we have this thing and we're going to do this launched. We're going to do it this way and we kinda done it before and now we're going to really do it. And why wouldn't you see the success I would say if we had not enrolled in the course Jeff Flake. I think he would have just gone and gotten another job. We would have postponed things now knowing what we know. That would have been the worst mistake ever because you just have to get going. There's never a perfect time to go into launch and so we're just really glad that we had that shove and that we had the right resource to land on to make that next pivot this I'm getting chills and Jonathan when you talked about recording yourself on the drive home those giving me chills dramatic like that awesome.
"jeff walker" Discussed on Launch Life with Jeff Walker
"How does he actually do three hours. Live and second of all how you keep people attending you're listening to the launch life with Jeff Walker. Here's Jeff Welcome to launch central so I had the first session on my lunch masterclass a few days ago on Thursday and tomorrow is the second session so if you were there well you probably noticed. It was pretty awesome if you weren't there. I'll put a link down below to get registered because it's pretty darn cool so I did basically about all three hours and Thursday and you might be thinking like how's he actually first of all. How does he actually do three hours hours. Live and second of all how you keep people attending our our stick rate over three hours is absolutely amazing. So here's a secret. This secret works whether you're doing live broadcasts. It works whether you're doing a Webinar at it works whether you're leading a small group works whether you're leading a three day live event and a call comes down to chunking it comes down to breaking down in the segments so here. This diagram probably looks a little silly right here but what I've done is. I've actually broken down. Walk you through so this is the first hour this is the second hour and this is the third hour but if you're doing a three event you could break down the three we day event like this. If you were doing a one day mastermind you could break that down and when you break it down it gets a lot more easily digestible and it keeps you focused so what I have here is this is the way it actually went on Thursdays away. We're going to do basically the similar thing tomorrow morrow on Monday. So I opened up. I had an opening an opening was just a minute long and me. Just earn might have in two minutes. It might have been three minutes. I can't remember but basically is very very short and it's just sort of setting the stage and given some ground rules and giving some hints hints and tips and then and we actually change camera sets but this is the first set and then we played very short video and the video was like a minute line but in that minute long I moved from the one set to the next set so what what I'm getting at is right here as I started. I only had to think about this first segment the first chunk and what I needed to do there then I had had a reset. It was a very short recep. This is a very short short video is like an intro video but then I did my first teaching segment here big meaty eighty teaching segment so I had a complete outlined for that segment but only had to focus on that segment then we had another video segment that we played in here and that gave me a chance to reset grab a drink of water. Maybe if I need to run to the bathroom talk to my team you just get a reset then we went into another teaching segment here and that was the first hour so it wasn't like I had to get up and just make stuff talk for an hour. I had three individual segments and I just have to focus on what was right in front of me in that segment and I had enough time name. Actually you know this is a really quick break. I mean that was like a minute but down here. That was several minutes so I could truly reset reset there then I at the end of the first hour I introduced a case study and then we had a case study. What about ten minutes ish so again? I had a chance to reset then in between then. We had two more case studies in between each case study. I did a little transition transition. I did a little extra team there but I had this ten minutes to reset. Go get a drink water. Check with my team comment. Check on what kind of questions are coming in. Just sit down and take a few deep breath clear my throat lay down and take a nap. I didn't take a nap but it just goes to show you that that when you break this down it becomes much more manageable. If you're doing a three day event it becomes much more manageable when you start to break. What's the three day event typically a three day event. Each day is either going to be four ninety minute sessions or five hour long session so if you think a three day event is it's really just fifteen hour long sessions and you know the first one's going to be an intro and the last one's going to be a conclusion and you're probably. GonNa have a couple of Q and a sessions well all of a sudden you go from fifteen sessions to take away the intro conclusion on the thirteenth sessions. You probably going to have a sort of an inch or kind of session for each day. Eh to set the tone for the day so there's a couple more sessions out of the way throwing sessions and all of a sudden you go from fifteen sessions down to like nine sessions when you start to break it down. Everything was more manageable from here. After this final case study that wanted to cue a this is a longer sight segment because we had a lot of questions and crushes June as awesome and that's frankly one of my sweet spots. I've been at this business for so long that you literally can't ask me a question. I don't have an answer for a longer session and then we went to. We took a little break. We are sort of a false ending because we had the supersecret segment up here. We told people about the super secret segment but sort of we went through this went to a final close camera went down and went down for about a minute and then I came back with the super secret segment if you're around it was really cool. If you left early sorry about that tomorrow. Make sure to stick around for the super-secret segment so that's how broke down for meat. That's what I would have a hard time getting up and talking for three hours but this chunking. It made it super manageable for me so I can. You can take the strategy whether you're doing one day mastermind whether you're doing a ninety minute webinar whether you're doing a three day event whatever you're doing you can chunk. I mean if you're going for a big hike. If you're going to run a marathon chunk it it works and you know what else did is kept. People engaged because typically like if you're GonNa do a Webinar or something like that alive cast or something you know people after an hour. Even if it's really good they're gone. They're checked out the we stuck people all the way through not everyone but it was remarkable How people stuck with us so chunk chunk if you are now on board already with US Live Mesh Class. You've just missed the first session. We've got three more live. Training sessions plus all kinds of other goodies. I'll put a link down villas video click. There doesn't cost anything. It's free you just need to opt in and I'll see in the next life test so there about chunking.
"jeff walker" Discussed on Launch Life with Jeff Walker
"Two thousand five two thousand six is a little bit different. Social media really wasn't a thing. You're listening to the launch life with jeff walker. Here's this jeff so october twenty first two thousand and five that's when i launched product formula and like anytime you're all brand new product it was exciting. It was nervous but long story short. We did really really well. We sold six hundred units. I was completely or almost completely unknown at that point and then to come out with a launch for hi-tech a product and sell six hundred units weeks timeframe was absolutely awesome so that that was fantastic so that was october and then march of two thousand six. I went out. I made my first public appearance. I went to a big conference. It was the underground online's second ever underground online conferences like the biggest congress there was back then and i went there and so little sidebar in two thousand and five thousand six is a little bit different. Social media really wasn't a thing so it wasn't like i was out. There and people were seeing me interact and i was this was my first public appearance after that lunch and i remember walking down into the lobby like the night before the conference in started and there was hundreds of people sort of million about networking and talking and some of them you know catching up old times and as i walked in there i had this feeling of. I'm gonna meet a bunch of people that paid me a lot of money for product launch formula back then it was a thousand dollars for product launch formula and i'm gonna meet a lot of people and i hope they liked the product i hoped are they going to are they going to run up to to me and say that was a complete scam. I believe in my product. I knew it was going to do good but i just never know. It's the first real feedback. I was going to get because like i said it wasn't like i was getting feedback on social media or anything like that so i actually had this little sense of trepidation as i walked in to the <hes> this conference area or the big lobby area and it's like what what's going to be like what are they gonna love me or not and so i walked in there and before i walked walked fifteen feet in the lobby so walked up to me and they told me an incredible story about their launch and then i want another five or ten feet and another person came up opening he told me how he had done a launch to buy though the engagement ring for his wife and he was now engaged and i got story story after story and i have to tell you it was one of the most gratifying things ever put all this effort into the product in like are they going to love me and they loved me and it was interesting because back then we were. I don't even know if i had a cell phone and if i did there wasn't a camera on the cellphone. There certainly wasn't a video came with like everyone's watching all the video camera but i was actually at that conference i was on my my way to go to a spring break with my kids and my wife and i happened to bring a camcorder old-fashioned camcorder. If you remember that what those are if you knew what they were and i happen to have my camcorder because i wanted to be able to shoot video of my kids on the beach in florida on vacation so after the third or fourth person personnel said oh hold on for just stay right there don't move and they ran up to my room. I ran back down and i said can you just say that what you just said that to me again and i just shot this really quick and dirty video. I mean it was loud. There's all these people in that room and i didn't really i never shot a video like that before and no one really published video at that time i mean pump put video. Online was really fairly difficult at that point but i'm like i just want to catch you this and when i left that conference i think it was five or six. Maybe it was seven different videos and they are essentially case study because they were talking about their launches and how they did their launches all these different markets in the market even heard of before and that was the start that was the start of doing case studies and i think i was really the early torchbearer lots of people are doing it now but but i think i was the first person to ever do that and it was that was how i marketed product formula for years in fact. It's how i still market pro. I mean when i look at the way sold tens of millions of dollars of it now. We've done really well. I've thousands and thousands of thousands dozens of students who've had amazing success but the way i sell it is through to mesa through case studies and it's through my launches where i deliver a lot of value you and then i open up prostration and so ever since then it's been i've done dozens and dozens and dozens and dozens of case studies in every every kind of launch and every kind of market and it's awesome so like i told you last week i'm getting i'm heading into my launch. I've got my launch coming up next month. In september the timber start september twelfth is when the launch starts when when my lunch master class starts and so right now i'm in the mode of gathering even more case studies so for the next few weeks. We're going to be gathering case studies. I'm going to do like a call for case you might have noticed. I sent out an email l. cup a couple of days ago. It was a call for case studies and i'm going to basically shoot a bunch more case studies to us just within this launch launch and it's one of my favorite things to do is just sharing the success that my students my clients have. It's it's just a blast because they all have have such radically different. Launches radically different businesses and radically different markets were radically different products. I love to share it. I just i never get sick of it. I mean it's it's a big ego boost for me because i get to hear about how amazing amazing work dave on because of my work and the amazing impact they've made c._b._s. Because of the impact of my work so i love it so as i'm going to remember is i if you want to if you've got a a appeal of success story whether it's from watching my free stuff or going through my approximately formula coaching program or from reading my book whatever her i would love to hear from you. I'll put a link down below this video and you can click on over if you've got a story you tell about your launch l. Just take you over to a quick survey that my team and i'll go through all of them and pick out the ones. We want to highlight during the lodge but i guarantee you one thing. I'm going to be going through all of them. I personally so if you wanna tell me your story. It's just going to be a quick little survey so i'd love to feature you so if you've got a success story click on that link down below and second. I want you to save the dates because what i'm calling. My launch is really my launch masterclass so i'm going to be teaching four <unk> sessions and that's just the start of got all kinds of other goodies within that launch but here this is a official save the date the first our first one is timber twelfth so it's going to be a live training. I'm going to be teaching probably nearly three hours of live training. And how do you do your launch inch. This one's going to be a sort of the big picture not the big picture but the overall launch strategy that has been working since two thousand and five and it's going to be updated dated for this year so september twelfth is at first broadcast it'll be at i think four p._m. Eastern time but just black off september twelfth eastern u._s. time the second one is going to be about september. Sixteenth is going to be about the primary types of launches because there's in different ways to launch that fit for different situation so definitely put that one down. It's gonna be at the same time again. I think it's four p._m. Eastern but to stay stay tuned september sixteenth the third one is sort of the the map the overall map of the launch territory and your launch so it's going to be awesome and nineteenth and then september twenty third september twenty third is going to be the open kurt strategy so once you actually actually open up your lachey start taking or going to cover that it's going to be awesome and those live broadcasts are just going to be part of it. We're going to have downloads all the way through. I'm gonna have my coaches coaches. In answering questions i'm going to be doing videos and between them live in between the last time when we did this at the end of this thing when we delivered covered fourteen hours of free training we have people trying to buy the free training of course that's when i opened the registration approximates formula people were trying to buy the free training so what i'm saying is saves the day the value that i'm going to deliver just from this free stuff is absolutely going to be off the charts so we'll put those dates down to your counter platform. It's gonna be awesome scub- you launch mastic it <music> ooh <music> <laughter> <music> uh..
"jeff walker" Discussed on Launch Life with Jeff Walker
"Episode seven of the launch life i'm geoff walker and this is a story of failure you're listening to the launch life with jeff walker ears jeff figure were six episode then given to six episodes this is the seven i've told you about simone i big successes but as the saying goes sometimes you get the bear sometimes the bear gets you and i've had my fair share failures and i thought you had tell you about one of my more high profile failures here you know it's it's interesting susan garrett who was a client of minor superstar client has also become a good friend of mine and she says she likes to say that she wins every time every time she competes she wins and out but when you first here that that's pretty crazy i mean no one one's every time right but then susan says well i either win an and the tap step of the podium or learn something so i love that philosophy in its one i try to follow and it's one that i did my best with this failure so this i'm going to take you back to two thousand and five and in early two thousand and five i was still running may for the first business that i created online i was i don't know about eight or nine years into it and i'd been teaching people about the stock market how to invest in the stock market and how to trade the stock market.
"jeff walker" Discussed on Launch Life with Jeff Walker
"Welcome to episode five of the launch life podcast this is the one where i'm going to take you inside the planning of a milliondollar launch you're listening to the launch life with jeff walker here's jeff so i'm going to be talking about what happens and you come into one big launches i'll be covering the team in the roles behind a big launch and how these launches have changed over the years in a bit of what's new in these launches so you can find this podcast a jeff walker dot com slash podcast this specific episode of yet jeff walker dot com slash five such jeff walker dot com slash podcast for all the podcast an jeff walker dot com slash five for this episode so putting together a launch putting together bait launch i've got my launch coming up in september which is just a few weeks away as a record this ex i think we actually started at roma killed in front of me but i think it's august 30th arrives 31st is one we first roll out the very beginning of it but it's primarily going to be in the first half of september now the thing about this launch is it's actually been on the calendar for almost a year almost a year now and it's funny how this industry has changed as sort of online bootstraps entrepreneurial industry especially this industry around so many people selling information would i like to call wisdom marketing.
"jeff walker" Discussed on Launch Life with Jeff Walker
"Welcome to episode four of the launch life podcast thanks for joining me and this is where starts to get fun because i am getting questions and comments coming in to me and this is where it becomes a conversation you're listening to the launch life with jeff walker here's jeff this is everything i've ever done in business in all these years decades is amounted to a conversation because it's a lot more interesting to be in a conversation than in a monologue specially for me where i'm sitting here in front of a microphone i'd much rather be reacting to your reactions so in this episode we're going to be talking about launches around the world and one big metal lesson for you about getting launched and the big question to be asking yourself so be sure to head on over and subscribe to this pike as that i won't you're missing up any episode so subscribe and download you can do that at jeff walker dot com slash subscribe that is jeff g f f w a l k r jeff walker dot com slash subscribe so lots and lots of questions coming in in many of them boil down to this this one overarching question which basically will it worked for me can i launch is a really come at will work for me in my market will it worked for me was my type of product will worked for me in mind niche will work for me in my country.
"jeff walker" Discussed on Launch Life with Jeff Walker
"But even that's a long shot he's going to create a great business that can fund a great lifestyle and that's why i call this launch life because i've i i live exactly where i want i live in the wrangle colorado out in the mountains i live here because i can live anywhere at one i work when i want at work with who i want i work with a clients i want a team i want i have achieved this amazing freedom and that ultimately is what i am about and that's what the launch life pikachus is about it's about creating an amazing business for you that will give you an amazing life nat to put you on a treadmill worry working twelve or fourteen hours a day seven days a week social the launch life is about and i want to thank you for joining me can get this episode at jeff walker dot com slash two this jeff walker dot com slash too make sure you subscribe again murky bump plugging the subscribe option says the way to make sure you get all of these and that's what i want you to do so let's jeff walker dot com slash subscribe jeff walker dot com slash subscribe head on over there you can give me all kinds of i'd love i i live for feedback i wanna know if this is landing what i need to expand on the i want to answer your questions and you can reach me and all the various social media to jeff walker dot com slash instagram.
"jeff walker" Discussed on Launch Life with Jeff Walker
"So how do you you know this idea of going hollywood of doing it like they do of doing it like the gaming industry does how did you do that especially if you're starting out or if you've got a new product that you know the world doesn't know about well really you got to look at the assets you've got what assets do you have and i've got a big long process for doing this then i teach but most all of us have hidden assets that forgot about you know we followers we might have a list of subscribers we might have friends with contacts we of have joint venture partners but there's almost always forgotten assets even if it's just a supportive spouse there's always assasins like how can i take these assets in leverage them sometimes you might have a small followings social media or small email us and you think will that solicitor launched to but in reality it's you can look at that and say well how can i turn them into a tribe into an army that helps me with the dislodge so something to think about right there is what assets do you bring to the table and then the three things you need to think about our secret sequences stories in triggers and i'll go over those in a minute but those of the the three key sequences stories intruders so in this episode i'm gonna give you a big picture will go more granular on all these topics as we get into this deeper into later episodes here in a pack asked again be sure to subscribe so you get those be sure to download these should never know when they're going to go away you can go to jeff walker dot com slash subscribe jeff walker dot com slash subscribe.
"jeff walker" Discussed on Launch Life with Jeff Walker
"They're going to be people that you might not have heard of but the going of people that are doing that are out there launching in the real world so head over to jeff walker dot com slash subscribe that's jeff walker dot com slash subscribe in subscribe to this podcast so you get all the ups of subscribe and download all the episodes and of course this is all part of my launch of the podcast hino just it this is a bit meta you know who is the launch of the launch life by gas it's episode 1 and i would love if you subscribed and downloaded go to jeff walker dot com slash subscribe you know like i said earlier is a magic in the launch it's almost like my life has begin from defined by the launch at it's like what my life is now and i'm pretty happy with it you know it's pretty awesome because what is a launch a launches where you bring out whatever you've got to the world and say i am here here it is here's my gift to you it's also i mean every cool thing that exists in the world started with some type of a a creation some type of a law i love it you know every new business or product needs momentum momentum is it a business needs momentum like a fire needs oxygen he it needs oxygen to burn your business needs sales it needs cash flow.
"jeff walker" Discussed on Launch Life with Jeff Walker
"And do exactly that subscribe download the episodes one day i can tell you is that i tend to do things a little bit differently and think this package is gonna be a little bit differently different and down you should absolutely subscribe and download the episode because one of the things that i might be doing is is sunsetting these in other words leaving them up for a limited period time than pulling up down so go to jaffa com slash subscribe and that way you're going to get every episode as they come out so i am jeff walker and you might be wondering leg with elham i am why should you be listening to me so i started my first online business my first digital business in eighteen at ninety six at the time as a stay at home dad my wife was out supporting the families absolutely just desperate for a change i was desperate to make some money we're barely making ends meet we're actually scraping by i had two young children i had no history it's a publisher i i had worked in five or six years my son was like a yearold when i when i quit my job i was in the corporate world complete failure in the corporate world i was the square near the the round peg in a square hole just didn't fit couldn't figure it out was not successful so i quit probably a week before they could fire me now she's home taking care of the babies in then ashes desperate for a change desperate my melt of a dream is if i could make ten thousand dollars in a week.
"jeff walker" Discussed on Launch Life with Jeff Walker
"What could to episode one of the launch life podcast so this podcast is all about launching into about kidding you launched your product you're service your brand your entire business you're listening to the launch life with jeff walker here's jeff i believe there's a magic in the launch you need momentum unique cashflow start those are the two things you absolutely need you can't limp into logic can't put all your effort into just getting your product create or just get your service put together your web webpage created and then hope hope that someone's gonna fight i hope that some degree by from you you have to engineer your lunch so many people see that finishing the product creation as the finish line when that's really the startling that's when it gets real that's when it gets real and you have to launch you need cash flow and you need momentum right after the gig one shows up slowly and survives he can't short slowly you have to show up with big time meant and it's absolutely doable and that's what i'm going to be sharing with you on this podcast are really gonna be talking about it and three different levels of one is the basics of launching a product launching a service launched a brand that i've got a lot of experience will tell you about that in a in a few minutes but like i said you you've put in all of us were to get it finished now you owe it to yourself your what's your product you ought to the world to to launch effectively.