4 Burst results for "Jamie Mcbain"
"jamie mcbain" Discussed on Ultimate Guide to Partnering™
"Industry and every geography and seventy six percent agree their business models will be unrecognizable in five years driven by ecosystems and partners. It's why i invited this. Thought leader back. Tell to me guy to partnering my guest for this episode of the podcast. Is jane mcbain. Principal analyst channels partners and ecosystems at forrester this is an episode exclusively for those who care about partner ecosystems the evolution of systems to drive this next phase of economic growth marketplaces and how organizations need to think and move differently. It's always great to have j. Come visit ultimate guide to partnering. And i hope you enjoyed this discussion as much as i enjoy learning from jamie mcbain so before we dive into this interview. I wanna take a moment and just say thank you. I am so blessed to have so many incredible listeners. Like you come like share follow and listen tell guy department and i'm so grateful for your support as we bring the best in the business to share leadership principles learnings and help leaders like you achieve your greatest results so stay tuned as halfway through this interview. I'm gonna share a couple of shout outs to some of you and thank you for your amazing support. J. welcome back to the podcast. Thank you so much for. Having me back i am so excited. Welcome you back. Delta mci departing. This is episode number three for you and then we're going to make this a regular cadence for our listeners. Who don't know you you're the principal analyst for forrester for channels partners ecosystems and. It's that time of year again right. We're headed into the last stretch. Twenty twenty one. I wanted invite you back to give our listeners. A little bit of a check on this technology ecosystem we all care about and so it's great to have you back today. Let's fantastic. i was think back to those early episodes of snl you know in the eighties and nineties. You get steve martin back do a big deal about coming back as host. And they'd like a five-time club and things like that so hearkens back to those memories as the childhood which is regular gate. Maybe it's every other week or something like that. You come back right like saturday live. Welcome back so. I guess you might not know you and there may be one or two people in the whole ecosystem. Udo nojeim mcbain. Can you explain your role and whom you work with. Yeah absolutely. I've been in the channel for twenty seven years. Got the chance to be a a channel leader.
"jamie mcbain" Discussed on Ultimate Guide to Partnering™
"Thanks for having me. I'm excited for our conversation. I'm curious to see what questions do you have. And where the conversation will go so to set the stage for our conversation. I asked aaron to share the mission and value of core. Core is here to help. Partners have the best experience. Co selling with microsoft. Aws or google. We started with microsoft because they were first promo -tising co sally in over the past couple of years now. Aws and google have put together. A program is approach to co selling with them. But we're here to to be a guide to help organizations make better decisions. We help partners focused on what's quarter than in how they can utilize their partnerships to help them achieve their company goals. Our values is to be helpful to be curious to be vulnerable and to be authentic in our approach to being that guide. We want our partners at the end of the day to say they made better decisions because they were working with core. I asked erin how she differentiates core. And you know you. And i got to know each other several years ago while i was still at microsoft and had just started core and started working with some some emerging partners you built a very successful business over the last several years what separates core from others out there we want to really understand our partners and what's motivating them to want to co sal and what they're trying to really achieve in how their partnership with microsoft. Aws and google can help them in how we can help them. Build a co sal operational process to help you deliver on that intention. We're not just moving data around and we're not just going through the actions and the motions to go through them but we believe that data tells a story. We want to understand what that data is saying. Who needs to hear it and what you need to do next with that information. And how can that information help you make better decisions. Help you build a better relationship. What are you going to do next with that. Go be more strategic. Go make a bigger difference and the way we do that. Is we take some very time. Consuming things off of your plate so that you can focused on that relationship building. I s there into share her perspective. On the time we've been living through since the pandemic i think it's what fourteen or fifteen months now since the pandemic and this rapid transformation were both been seeing. The biggest change was not going to conferences is not getting a chance to do the in person relationship building you sometimes take for granted. How impactful the in person relationship building moments can be high asked aaron to share what trends she's been seeing and co selling with this time that we've seen this acceleration i've heard it described as seven years of transformation and one year. What trends do you believe will propel or accelerate partners in my roth of co sal which is a broader unbrella of experiences. It's not just this sales reps. Sales rep co selling there is a broader definitions of coastal and there are multiple types of co selling experiences from co selling in the marketplace. You've decided to co build hyper scaler. You're putting it out into the marketplace to co salad in that you're promoting it in selling it in that hyperscalers marketplace in transacting it there that is one definition of coastal dare is the definition of coastal. Where we're connecting and doing relationship. Sally in which is what we've been doing over the last couple of years around sal. I have an opportunity. Or i have a customer and i want connect with that hyperscalers field sales team. I share the opportunity so that i can connect in. How do we connect to people together or two teams together. We'll see a trend. We already know there's organizations out there there's analysts out there that have said we're going to see a huge shift in companies purchasing through the marketplace and that their budget is going to go there a couple of years ago you and meet a startup and they say oh well. we're cloud native were born in the cloud. I built my software to run in the cloud versus an emc or a net app or an ibm who built their products to be on prem and then they were having to convert and try and get their products to be able to run in the cloud. We're gonna see a wave of soffer companies going. We're marketplace native were built to be purchased to be provisioned and to be deployed from the marketplace. And the on. Prem and the cloud natives companies are all now trying to convert their products and make their products be able to also transact and buy our products. But then there's going to be the actual provisions deploy and truly be able to have metering software. Which is much different than bring your own license. The perpetual license now. It's metering software. I still think there is a need for costa lean and it just will evolve. We're still going to need to prove out the concept of that technology. You're still going to need guides to help you. Implement the software technology buy software companies are going to need to architect their products to be able to not just transact but to truly provisioned deploy and have that metering capability around their software. I have had jamie mcbain on the podcast and we discussed how the five people in the room help shop. The decision process right. So you're still going to have partners coming together to solve for the customer. Yeah they'd be influencers whether it be implementers whether they be point solutions that connect and solve a whole solution or a whole problem for a client. Yeah and i think sellers in every company are going to need to maybe change some of their talk track with their customer. Well how would you like to license this deal. I think we go back to talking about licensing a little bit. How would you like to purchase this. And then help them. Procure is that technology able to be purchased. that way. we're starting to use co sal as a way to help sales reps talk internally in their company about hey have you asked the customer. What's the best way to purchase this product. How would they like to purchase it. Where's the budget coming from. Because that can change now. I need to make sure i bring my aws person or my microsoft person. We're gonna be talking about transacting in the marketplace or wanting to deploy this in one of the clouds and what's the best way to architect that deal. We're going to have to have a more holistic congress station with customers so a shift in the co selling roles right when you bring in those five people who are those five people and some of that's going to be dependent on cabot customer wants to procure the product at the end of the day. I think we're all seeing. It starts to evolve erin and i dive into one of the core principles of ultimate partnerships delivering results and the total impact formula. You know we talk about this. Rubber meets the road in partnering right. You and i talk about a set of principles and operating model around successful partnering and you've built a really unique framework. The total impact formula. It helps organizations to get more from their partnerships. And i think our listeners would really get value out.
"jamie mcbain" Discussed on Ultimate Guide to Partnering™
"I'm excited to be joined for this special series by some of those industry thought leaders to help each of us better for what we can do to optimize success in two thousand and twenty one for this episode of the series. It was great to welcome back jamie. Mcbain principal analyst channels partnerships. in ecosystems at forrester. Jay was an early guest. When i revive this podcast this summer. And he shared his perspective on what he was seeing midyear and so i found it very appropriate to have him back to help share his perspective on what he is seeing going into. Twenty twenty one. J always has a unique view based on his birds icy working with vendors organizations and partners his command of the numbers driving the channel is like no other in this interview. He shares his perspective and observations and where organizations need to focus to optimize success in twenty twenty one. I hope you enjoy this interview as much as i enjoyed my time. With jamie mcbain j. Welcome back to the podcast. Thank you so much for having me. I am really excited to have you back as a guest on ultimate guide to partnering you one of my very first new guests coming back to the podcast this summer and i'm excited to have you back to discuss the state of the channel as we kick off this new year. Twenty twenty one. Well i guess. I didn't screw up if you're asking me axelrod right foot. Yeah i believe we are. We are and we had a really interesting conversation about some of the predictions that you had made it the beginning at twenty twenty and certainly we were in in the midst of year like no other. But i'd like to kind of a little bit here and for our listeners. Who maybe didn't listen to that episode this summer. Could you share with us a little bit about yourself. Your role at forrester and your background..
"jamie mcbain" Discussed on All The Kings Men
"Oscar Moeller. Oh sure or you know what he was almost in the line of tonight Andy Andrew Yeah Esa pureness business. Yeah as some would call him. Yeah yeah rich clone anyway. Jon Benet. Everyone's going I know you're you're gonNA give me that look but come on Denny. Yeah Oh yeah yeah yeah for sure. Oh that's good Matt Fratton yes Nixon. Even he's as the Knicks looks at me he goes. Here's a name from in the past Matt Fratton and I'm like where did that. Come on top of my head off. Oh Yeah Yeah for sure. That's a good one. Yeah you you could say Daniel. Don't call me Dan. Portillo feels like kicking a guy when he's down down though I'm not looking to pick any fights. Oh No no no certainly not Jeff Schultz like Jeff Shoals. He played wait a couple of big games in two thousand thirteen fourteen. Fourteen figures Jamie mcbain the wind. I liked mcbain. David Vander Gulick David. Banner like one hundred percent. I mean honest like joked earlier. That might not even I promise you. Vander garlic's mom. Tom Doesn't know who it is. That's a that's a home alone situation. Vandalism good names Christopher as for stieg yeah I one of his sticks at home. Yeah and to your point not toby reader but toby reader. That's the other guy. Darcy Kemper no no no from last year that you and Carlin would fight about him. Oh Yeah one hundred percent Mark Andre Kliesch. Yeah yes throwback jerseys who was the guy that had last year the Russian the Russian. Yeah they claimed off waivers from Tampa wasn't I don't remember and make me look up this dumb player no offense to this player in his career Oh Nikita sure but that's the one that's him. Carl Haglund I mean. That wasn't his fault. Though I was saying they traded for him he showed up. He did his work and then they traded him Freddie Modine actually I liked. I liked helping to like. There's a couple of guys they brought in help. Alfred uh his pants at home. Oh there's a story. There's pants his hockey pants. I mean look the goalie list alone right like oh I mean. Although actually was the was the decade before this where they had. Yeah not this second. Yeah Yeah pretty quick. Yeah a bunch of good backup Martin. Joan Yeah Bernie Yup Yup Yup Yup who else I mean Oh and Bishop Yeah Darcy Camper Camper was at least yeah productive. While he was here doesn't how many times how many games has been bishop. goalies have been good here. Yes yeah five. Five years tenure net. Before that. That's the real reason I bring that up because this is the sort of thing that when I used to write for the Royal Half Dot com you Takafuji. This is the sort of thing that we would. This is our bread and butter. Daniel Taylor and I see you're right but I went on record at the time when he and quick were. Both Berry Bros Roster bust but this is. The kind of this conversation shouldn't be happening on this podcast. There should be somebody out somebody somebody out there. Oh who was his partner the other one none of the other one. The one with the METALLICA helmet But but this is my I put. I put it on twitter. This is my challenge. Anybody listening in anybody falls Manzar. Don't well don't wait for me and Dave to have our producer to have this conversation This kind of stuff that that kings twitter and kings vans need right. There's there's already there's three or four or five or six accounts and they're all equally supportive cocaine. That's fine. Yeah dig deep into the misery of being a sports fan King Sans. We've just completed the greatest decade in franchise. History it's going to. It's a tall order to have a better decade gate them the one we just had Adam Hauser all. That's that is a good one. How many games twelve one all right there you go you? He gave him eleven too many Ou six goals against he doesn't point zero eight goals get him quick and wasn't him. Quick and Taylor and people are fighting over who should be the starter because it wasn't two thousand eight two thousand nine that now five to okay. I was a little bit earlier but anyway yeah he used stability with me played against him in squirts. Really wow human. His brother Sylvian CUCCIA. Who was unbelievable and unbelievable hockey player? Well that's okay. So I went went to his brother surveying was set our house when they came to play us. He's from Sault Sainte Marie Ontario and then we would go to saint. This is one of ten and we would go to sue St Marie and stay with his family and we used to watch hockey night in Canada and they have it on in French. And so that's the memory ahead of Dan Colucci better memory than most kings. Ah John Sebastian Ban. Wasn't he in a commercial. Eric Harrisburg airstrip is all right. Yeah no it wasn't in the In the commercial whether like having some sort of a yeah contests contests you'll mama offers anyway. Whatever so we go to this game sting wrapping stingrays were so bears? There's none of this and this is why I now hold on Jon Klemm. I think you know your junk clatters. I like all right. The point is none of those guys could shoot and you could tell really quickly like. Oh yeah this is. Why they're in the east and Brodsky's little brother? I think it was. His little brother was playing on the solar bears. And I'm watching the game and it's like back and forth back and forth to sooners some lumbering goons. That are never going to make it but some guys like some wheels is the hands but they just. They don't have the full package. No Yeah Yeah. They've got one or two things but it was so clear right you watch the H. L.. Sometimes you're like Oh Martin. I play Mary okay. Fine whatever follow back from whatever. The Easy H.. Jelly like wow. This is thirty. Might get a maybe a like a call up because of an injury. There'd have to be like a string. Yeah Yeah so anyway. Best of luck to everybody on the Orlando. Celebrate or something. Yeah sure of singer. Jonathan quick did start off in the look. You GotTa do what you gotTa do writing royal and Marcus Phillips Down there right now but played some games with Antero right anyway. Now we are going to wrap it up happy. It decades Kingston's happy ten last year. It's twenty twenty moving onward and upward and nothing but positive for the king's future. That's right right Jesse. Absolute absolutely. I love that so for our producer shall remain nameless and Dave Joseph. I'm thinking spence will talk tasks New Year Avenue..