20 Episode results for "J. L. D"

The Top 3 Biggest Lies in Weight Loss with Cristy Nickel

Entrepreneur on FIRE

33:12 min | 5 months ago

The Top 3 Biggest Lies in Weight Loss with Cristy Nickel

"What is shaken? Fire Nation J. L. D. here with an audio masterclass on the top? Three biggest lies when it comes to weight loss to drop these value bombs. I brought Christie Code Red Nickel on the Mike. She has created a nutrition program that enables people to lose ten percent of their body weight each month without shakes pills diet foods or exercise. She teaches people how to do this. With the real food water and sleep and fire nation. We'll break down. What people can start doing right now? What is the number one? Non Negotiable rule and weight loss in so much more as soon as we get back from thinking our sponsors the one funnel away challenge from. Click funnels support you from day one through day? Thirty to help you get your funnel live in. Just thirty days joined the next one funnel away challenge for just one hundred dollars at e o fire dot com slash funnel. That's e o fire dot com slash funnel Christie say. What's up to fire nation and sheer something interesting about yourself? That most people don't know you guys. I'm so excited to be here. Most people don't know that I am actually a painter. I'm an amateur painter and I don't sell my paintings or anything but I taught myself how to paint and I do acrylic painting. How cool is that? I think a super cool and I can tell you being in a twenty four seven quarantine locked down here in Puerto Rico right now. I need a hobby Christie so I mean be ringing you up a little bit to figure out exactly how I started this fire nation as you know. We're talking about something that's near and dear to my heart. I've been rocking this podcast. For eight years. It was really two or three years into it that I realized you know if I don't focus on my health. I don't focus on my weight if it'll focus on exercise nutrition the food. I put in my mouth. I'm not going to keep cranking out an episode a day for you fire nation. I won't be able to have entrepreneurs on fire reach twenty five hundred episodes which we've now done but I attribute that to my shift five years ago to my focus on health and wellness. That's why I love when I get to bring people like Christie Code Red Nickel on the mic to talk about the top. Three biggest lies when it comes to weight loss and I just want to dive in Cristea because we have a lot to talk about. You actually have a really cool. Entrepreneurial Journey that we will touch upon a little bit but I want to focus on your area of expertise right now and that's weight loss. So there's a number of lies when it comes to weight loss in the world today but what's the number one biggest lie right now weight loss? Yeah there ain't nobody getting people better than me and the number one biggest lie that is the most freeing is that you have to exercise to lose weight and there's nothing could be further from the truth. Exercise has nothing to do with weight loss. You can lose all the way you want without ever having to exercise and people think. And that's what we've all been brainwashed to believe or you just need to exercise more but that's how the Code Red Lifestyle got started because I got fat and I was an elite level athlete and that didn't make any sense because I'm trained in three to five hours a day will was the bull-crap Shelvin in my pie hole. I mean think about it if a pound of fat has roughly thirty five hundred calories and I burn roughly four hundred calories during my three mile. Run WITH MY DOG. Annabel which I do almost every day. I'M GONNA have to do nine runs to burn one pound. That is ludicrous. We've got hundreds of thousands of people going through the code. Red Lifestyle that had never exercised and I think exercise is great for a whole bunch of really great things but it will not help you with your weight. Loss at one hundred percent of your weight loss has got to be addressed through. What you shove and your pie hole now. This is a huge topic of interest for me and I can tell you where my Aha moment? Kristie came on this. It was literally during a Simpson's episode. I don't know why the simpsons gave me this. Aha moment because this is obviously not their focus. But I'm sitting there and I am at this time in pretty decent shape on an elliptical machine for sixty minutes every single day because back in the day. I thought that was like all I needed to do to be lean and mean like I'm like I can just be on it for sixty minutes. A day can eat wherever I want to do. And and the simpsons cartoon show was all about this person getting on a look machine going. We'll we'll we`ll. We'll do the sitting on his couch watching. Tv and just shoveling doughnuts in crap in his mouth. And what is he doing on the show? He's getting fatter and fatter. I'm like Oh my God that is literally me like. I think that just because I'm on sixty minutes of elliptical a day that I can eat and drink whatever I WANNA do. Obviously there's something deeper something more that's when I really went down the rabbit hole of nutrition in the food you put in your body and Mac rose when it comes to fats and carbs and proteins and all these different things so I'm super passionate about this fire nation and I want to be clear what. Chrissy made it very very serious point or not. The end there was. She thinks. Exercise is great for a whole host of reasons. We'll talk about those things. I exercise every single day. I have a Peleton bike. I've virtual trainer to do weights four days per week. Like that's a big part of my life but I love the Pyeho cometary Christie Lewis keeping up. So what can people start doing right now today to feel better as early as let's say tomorrow morning as early as tomorrow morning? It's so funny because people think well I just gotTa make this big change and I'm going to be going to be forever before I see you can start by drinking water. If you start by drinking water right now I got a half a gallon container that I keep here in his full water and I drink to drink a gallon of water day. If you start drinking water right now you are going to start feeling better tomorrow morning. It is incredible. How quickly your body will respond to you get because we just walk around dehydrated chronically dehydrated society and so if you start giving the body and you're like I can't drink a gallon of water bullcrap compromise just drinking red bulls just drink wine drinking coffee. If you start taking all the other crap you are drinking and gesturing. Good clean water. You'RE GONNA notice you're going to start the brain falls gonNA lift the energy's GonNa come back. Your skin is going to clear up. Everything is going to get better as early as tomorrow morning. Now Kristie you can call me out and you can call me crazy if you want to. Because I have bought into this hook line and sinker. I am so obsessed with water. Now it's gone. Maybe I've maybe gone too far. Maybe talking off the ledge a little bit because I know my girlfriend created really appreciate it. But here's how I roar here so I live in Palmas del Mar Puerto Rico. Which is a beautiful community right here on the island in the Caribbean and in our community we actually have our own water like companies called PD Amu. They supplies are water. So hypothetically is pretty good water. I'm you know they go through. Whatever cleansing process. They go through. But I'm like you know what I'm taking this on my own back so I installed in my House. A reverse osmosis but as an aqua- sauna so it actually does take out all the impurities but doesn't just leave that water naked. It then has these three re mineralized chambers that puts them in the right minerals back into the water. So that when you're actually pouring that from the reverse osmosis tube the boom. You have this glass of water that's been expunged to the impurities and added all the great middle that we need then Christie ice targeting crazy. I take it over to my is caught a vitalize or you can look it. Up is on Amazon and I poured into a vitalize her and for nine minutes. It vortexes. It's actually re-oxygenation that water for nine minutes. It's like it looks like a blender and it's like literally adding oxygen to the water then I take that Christie get even crazier and I poured into this vita jewel glass jug and never heard of that next level my God. I'm not going to say listen. This is this is over. Five years added one thing every couple years to get to this crazy level so now I have right next to me this vita jewel like five gallon water jug the sitting next to me and that's where I pour my water from and so like I take it to the next level but I want to say I'm on team. Water is the only liquid that goes into my body. I do drink perrier mineral water from Johnstown when I want something fuzzy and Kind of having some some bubbles there. The problem with this John is that you are that ninety nine percent of the people that are listening to this. They don't need to do that. I'm crazy you can for that one percent and most people that water all the steps you take. That's not going to do a Hilby. He's a good if you're still having Patios and it's not going to and people think this is the this is Jesus Christ. This is the second this is what I gotta do. And it's just not going to do L. beans good for most people if they're not doing the basics of sleeping drinking water and eating real food. Listen I just wanted you to realize that you're talking to a crazy person. I need to realize that I'm crazy and fire nation. I want you to take what Christie saying. Not what I'm saying here in it's about getting a water in your body stopped drinking all the crap. Stop drinking all the crap drink water. Put it in your body and real quick before we move onto the next topic Christie. What's a good way to judge? How much water and individuals should be drinking because you know somebody listing their ninety four pounds and somebody. This is three hundred and twenty five pounds. What is a good way to judge? How much water. We should be zooming across the board. I've gone on national television. I've said that pretty much. The average person is good with a gallon of water a day however with what would that ninety four pounder. Everybody needs a different amount. So you're pretty much everybody's Guba the gallon however the starting point just for basic body function is half your body weight analysis. But that's just a starting point so I'd like to see everybody. Listen to me. Get at least a gallon of a day and you're going to be great without amount. Listen a gallon a day fire nation. Don't overcomplicate it. Put a gallon of water into your pie hole and swallow period end of story xactly about the number one. Non Negotiable rule in weight loss has down without his out is sleep. We are chronically sleep deprived in our society. And people aren't talking about this. You go to your doctor. You go to the traditional medicine medical doctor. They're not saying how much you sleep and nobody's talking about that. They're just they're they're ignoring this. But if you we like to say Code Red. You AIN'T SLEEPING. You Ain't losing and people if they because the body sends lack asleep as stress and we'll hang on a body back to pre especially run the organs to protect you. It doesn't know why you're stressed. It just knows your stress but people walk around in this fog all the time this brain fog because they've just gotten used to four and a half five and a half six hours sleep but across the board. Everybody studies have shown easily. Get at least seven hours. Sleep a night and you'll just notice that you'll dysfunction so much better be will. I can't get that much. No you've used to turn off your instagram. And quit like you've got to actually put boundaries in place. You need a cool dark room. You needed no kids. No beds on the no pets on the bed you need. You might need a weighted blanket. You might need a sleeping pill but you've got to put measures in place to protect your sleep. Okay can I keep telling you how crazy I am? Is that okay? Is this a good theme? Like how crazy I am so I'm getting the idea now. I'm so obsessed with sleep as well as the most important thing fire nation. You have to listen to Christy saying I've taken massive measures because learning from people like her so at seven PM at the very latest number one in my done eating because you know. I WANNA give my body a couple hours beef of digestion. Before I go to sleep number two I got my blue blockers on so if I'm watching TV. I'm not taking any blue lights whatsoever. Like these are serious high levels the called Swanwick. They're gray blocks to yeah. I have partnered with Sean We. I afford them around my house. I have one up in my office down by my TV One by my bedside. Like I just keep around so I don't ever have an excuse not to have them on. And then my room is like Christie. Said it's cool. It's dark and I even took the next level because listen. I love my girlfriend. Kate. We've been together for nine years. We're an amazing couple like we work together. We live together but we also sleep together. You know we're in the same bed however every now and then I might have tossed eternity night every now and then she might have a toss turning. It just happens in life and so I said you know what I don't WanNa sleep ever sleep in separate rooms or even separate beds like we all need that I dig it a little crazy and we went ahead this very recently too so this the first nine years we slept like normal people like in a bad but just like a couple months ago. We did implement. We went to the mattress store instead of our King. Sized mattress betrayed it in. We got two extra large twins which is the same size as a king so now I have my extra large twin on my side and then I have my own my own twin sheets. My own twin everything. So it's just my bed and then there's the big gap a little gap and then there's her bed and guess I snuggle on her side of the bed at night before we go to sleep. She comes in the mornings and goes on my side. There's plenty of room to snuggle and we do that but we sleep. She's on she's in her bed. I'm in my bed and the same flat space. And Guess. What when she tosses and turns. It doesn't affect me sheets are rubbing over my face. It's not waking me up and the same thing with me and we get amazing sleep in the last thing. I'll see him for move on Kristie. I use the rain the ordering keeps me incredibly accountable on my quality of sleep. I go sleep every single morning and I just get to see. Hey you know what I was restless last night what did I do? I had that sip of alcohol and O or I just ate like an hour before bed instead of three hours before. And you start to realize where you're obviously comes from when he started doing the right thing. What gets measured gets managed? So you got to. You got to track their sleeps. You know what's going on. You can't guess can't guess fire nation and I WANNA go back to the core Christie. How did Code Red Get started Code Red? Gus started when I was raised really poor and I was raised on a ranch in and we were just. We're very poor. My Dad was a minister and a local police officer. And there's just no money in our in our family growing up so when I wanted to go to college I was waiting tables and put myself through through nursery school just waiting tables and bartending. It was just broke while I took a boxing class at a local. Ymca and a real. Boxing instructor comes up to me. He says how long have you been? Boxing said about forty four minutes and he said you have a propensity for fighting and I was like whatever pal and he said. You know you you should fight pro and I said Buddy I'm not interested. I'm trying to get through nursing school and he said you could earn money as a fighter. A legitimate license federally licensed fighter. And that's all you needed to say so. I started fighting literally for my dinner and I did. Fifteen pro fights to titles over the course of of almost eight years in curriculum. You break in here for a second because fire nation. I'm looking at her picture right now on skype and this girl's got guns. G U S. So keep going so I was just fighting for five hundred bucks for fighting and of course I got. I got more and more and more I had a show on. Mtv I got really big. I fought I have fought all over the world and I was a really a really great fighter It everything was going fine until I started getting fat and I couldn't understand like I mentioned earlier. Why was getting fat? Because I was training all the time I backed up. I did some research and I realized that it was the food. I was eating when I realized that exercise had nothing to do with weight loss. I created the Code Red lifestyle because it lead levels of plainfield for everybody whether you're in a wheelchair you're missing a leg or you gotta come back and you can't exercise so none of our clients exercise until they reach Goldway then we transition them to an exercise program so that's bringing hope and healing to people all over the world now. What we're some of those foods that you were eating block of carbs Pasta pancakes crackers. Eminem's like sugar and carb sugar carbon the junk carbs. We know there are carbs in Brussels sprouts but those are complex carbs. They're they're good clean. Carbs with lots of fiber. I was just. I was just eating homemade pasta. Miles would make pasta. It'd be homemade and I would think that'd be okay. It is still jacket on my. Insulin is still. It's still not doing my health and he good and I had brain fog and I remember. I was a cyclist. My husband and I have ridden our bikes all over the world and my gut would hit my knee when I was cycle. And I say why. I'm one of the fittest girls in this cyclists around. Why am I why am I? Why is this happening show when I when I discovered that I realized that? Oh my gosh. The world needs to hear this message they need to. Let's talk about that. Like what is the need for Code Red and you know beyond everything you've been talking about which been loving and show that shows that it is different but how else is it. Different than other weight loss programs is a saturated industry. And I've been able to kill it in a saturated industry but why is because I'm delivering the message of hope and Healy's because it's so simple and because people are so tired of getting scammed and look I'm a capitalist. I mean I believe that people should be making money. I believe in the companies but no shakes no pills. No Dia Foods no exercise because the Diet the diets. They do work temporary. You will lose seven seven days doing all those Shea Three Shakes Day. But what happens when you go back to eating real food and code? Red Teaches you how to live your life like this. We drink water. We focus on sleep and we eat real food so you can eat. You can stay on track whether you're at a cafe in Hong Kong or at a truck stop in Des Moines there. There's real food everywhere. You just need to understand it. You need understand just a few simple rules. And once you understand the nature of the trap and you understand that you've been targeted and you've been brainwashed into believing something that's not true then it's very freeing is free to have control code red rebels. We only eat two meals a day and we eat. And when it's right for us we don't eat and when society brainwash us into believing that's when you eat so once you understand all that then man you got a lot of control and you realize that got this this is this does not rule my life. I'm loving this fire nation and you better believe that myself and Chrissy are not even close to done dropping value bombs as soon as I get back from thinking. Our sponsors more are coming fire nation. Here's a message from our sponsor. Zip Recruiter right now. We cannot be overwhelmed. We have to work to keep our loved ones safe and protect our communities. 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Everyday you'll receive a mission to complete each mission being a step in the process of creating building and launching your funnel get ready to rock your funnel with a tri factor training approach daily training live. Coaching and accountability from day. One through thirty complete the task given to you every day for thirty days and by the end of the thirty days. You should have a funnel that is live and ready to generate leads in sales joined the next one funnel away challenge for just one hundred dollars at e o fire dot com slash funnel and get daily training. Live coaching in accountability. From Day. One day thirty. That's you'll fire dot com slash funnel. So crecy we're back and I kind of want to touch upon yourself as a professional fighter again because you were a professional fighter. There's just a lot that goes into that and I was in the auction the US Army for eight years. And there's a lot that I draw from. My military experience have been putting into my business for the last eight years as well so. I kind of love when I can draw these conclusions. So how did you being a professional fighter actually help you? Coach thousands and thousands of people into weight loss. People always say Al Christie so tough. You're so tough all you're so tough and the turning themselves and they say you know. I'm not tough you know. I'm I'm just a stay at home mom and I can't stand when mom's say that I'm just a blank or I'm just a janitor. I just work at the C store but you gotta realize that I had to realize that there are things in your life that make you tough. And you've got to draw on those experiences. I know there have been times over. The course of my career. Fifteen pro fights Just sparring with guys getting my my but just beat down getting beat down and not being able to even get up and hey I'm couldn't even lift my head up and I think about those times and I say wait a minute if I can get through that I can get through anything and and that's what you've gotta realize giving birth to three kids. Maybe you buried a child. Maybe you had to take care of an elderly parent. Maybe you're trying to work your side Hustle and your full time job and you're trying to walk your dog twice a day and keep your kids alive you. You've are tough. You do hard things you do have the ability. You may not have been a professional fighter at one hundred fifty four pounds but you are strong. You are tough so you've got to draw on this hard times and realize I can do that. I can totally do this weight. Loss thing is not hard and it's comes down to just picking your heart so there's a lot that I really love with what you just shared. Christie. I mean when you were just saying you're so tough you're so tough like I can never be that tough when people are saying that to you. It really does kind of remind me of all the time people just saying like John like you're an auction the US army for eight years like you're so disciplined like that's why you were able to do a podcast episode a day for two thousand days in a row for five and a half years. I'm just not that disciplined of a person. John how them and I'd be like you know the reality is. I'm honestly not super disciplined. Like I have some discipline trays. Yes I'M NOT GONNA lie but at the end of the day I just figured it out. What did I figure out that one day per week I could record one episode so yes one day a week. I was disciplined too one day per week. I figured out the systems and the automation Christie. You're my first of eight interviews just today because I figured out how to get this done because what what am I doing tomorrow. Nothing what am I doing the next day? Nothing and I'm not like doing nothing like I'm working in other parts of the business but people have this perception that like you're so disciplined episode today. I'm like I'm not doing an episode of Day. One day per week. I'm dedicating this Super Bowl. I get up I crush it and then I go off and do my business in my life and I travel and see the world and so I figured out my systems. You figured out a few really key things and before we move on like I kind of do WanNa touch upon that cafe in Hong Kong that truckstop into moines like. What are a couple of things that we could be eating out and about in these different places that really are available to all of us and again you figure this out. Tell us more you know code red rebels we eat meat vegetables. Nuts eggs seed seafoods and fat and our society has gotten really good food. Companies have gotten good at meeting. The demands of the people and the people are saying. Wait a minute. We need good portable food. So we're wherever you are. You can always find a beef jerky stick. You can always find a hardboiled egg. You can always find a piece of cheese. You can always find places where they're prepackaged and and that they provide something for you that that is that is healthy. That is high fat high protein there. There's no need and also we teach code red rebels if you can't find something there ain't nothing wrong with this skipping a meal we like to say and nobody's going to die from skin. There's nothing wrong with being a little bit hungry. Believe me thank you grandma. I've got plenty of fat on my hips and I'm not GonNa die if I just give them a meal and we are society of becomes show a condition to eating constantly throughout the day which which is one of the third biggest lie in weight loss that we owe Katie bar the door. If we don't eat right now it's just gotten in our kids I'll feed them feed them feed them feed them. They don't need that. So you really the you can shop. You can shop a see store. See stores used to be just gas now. They've got everything so there is plenty of fat and protein. See Store or wherever you go you can always find something. So there's a lot of things fire nation that just really sticking out to me with what Christie Sang. And just hope that you're realizing that. Hey you don't need to over complicate things. You're not going to die if you don't eat like this next meal and there's actually a French and so there's like the saying in France I'm gonNA butchered a little bit of essentially is like eating makes you hungry and like when. I heard that I'm like that's so simple but like is it really true and then I realized that like hey as six PM. Every night I'm not necessarily super hungry but you know case cook a meal and I'm like Oh you know it's dinnertime. I guess I gotTa Ekos. His dinner time and I'm not really hungry because you know maybe you had a late launch. Or maybe I had whatever. I'm just not hungry for whatever reason I start eating dinner and I'm like Oh this is good and then I eat a year and then like oh now. I'm eating now actually getting hungrier. Some eating more than there's desert now meeting dessert. And I'm like I ate two or three thousand calories that like I wasn't even hungry an hour ago but let's put three thousand dollars in my body like what why can't i. Why am I have just be like you know what I'm not hungry right now? 'cause I had maybe a good breakfast maybe late launch since I'M KINDA. I'm Kinda good to go so I mean. Think about that and we do because we have a lot of families that listen to this show. So what if the mother or the father's that are listening right now are saying you know. I don't like cooking separate meals for my kids for me. Like how will this work for families? One of the biggest turn offs when people decided to go on a diet or lose some weight or changed. Our eating style is the fact that they feel like they have to in a lot of cases. I mean if you're eating if you're eating some kind of a delivery meal delivery service that is just for you and then your cooking two separate meals or cooking a meal for for you and then you're cooking a meal for your husband who's a hearty guy and he wants meat and potatoes and then you're looking for for picky little ears. Listen your kids do not need the process chemical crap and neither is your spouse so everybody can eat meat vegetables. Not Succeed was in fat. You're just because your kids can metabolize the goldfish crackers. And the Hojo's doesn't mean they need them. Everybody can eat this. You just put some butter and salt on it and they'll be fine maybe sprinkle some cheese on a fear kids so there's no need to cook separate meals moms and dads you. Call the shots. If you're listening to my voice you call the shots shows. Stop giving your kids everything. They demand and just start. They'RE GONNA THEY'RE GONNA change. They're going to love this. This guy's there's so much food good food I've never a kid turned down eggs and Bacon. Come on and so. There's no need to cook separately. It is they're all just their little. Miniature adults are just little miniature people and they can eat real food just like you so one meal for everybody meat vegetables nuts accede seafoods and fat and you all can be healthy and stay healthy now. Chrissy one thing that I know a lot of people will be asking because again. They just heard so many things from so many different news. Sources and media sources and all these different areas. Is You know I mean? Is it really healthy to lose ten percent of your body weight each month? Because that's what you know. One of your focuses for Code Red. Is that a safe weight loss. Yeah it actually is. The body will lose the weight when you nurse her body on a cellular level. When you give the body real food water and sleep the body will start naturally letting go of all that that excess fat and what people think when they go ten percent of the body weight every month. That's not that's too fast. No the biggest loser contestants. Losing one hundred thousand fifteen weeks or one hundred fifteen pounds a hundred and fifty pound ten weeks. That's an unhealthy weight loss. Your buddy can't that's horrible. That's I was actually offered the job as Jillian michaels replacing the biggest loser. Yeah and I turned it down because I don't like the unhealthy weight loss rate. That's when you need that. That should cause you pause but ten percent of your body weight every month to body naturally. Let's go you'll see you don't have to force it? You don't even have to try. You just need to give it real food water and sleep and the body will drop that weight because it doesn't WanNa be heavy. We want to be healthy. Your body wants to be healthy and it's not okay for you to be forty-six hundred pounds overweight I it's not okay for your joints not okay for your back. It and you need to get that weight off the body's going to let it go when you nourish it properly. I do love that line by one of the contestants of the big loser when she said you ever wonder why we have no reunions for the biggest loser because all fat again. That's why we don't have reunion so fire. Nation gives us some food for thought now how Christie Code Red can fire nation get started the best place to get started as a ten pound take down. We have monthly challenges for forty seven dollars. And it's a really great place to dip your toe into the lifestyle and see if it's for you. Of course we think the proper human diet is for everybody because it's a proper human diet but thirty day challenges come live to you every day. I teach you something new everyday. We do homework together. We watch documentaries together. You check your water your weight and your sleep on a tracking sheet We have winners so Israeli really great. You eat off the food list. You don't you don't eat off the side you eat up this. I follow simple rules. Let me show you a better way. That is free from guilt and shame. Ten pound TAKEDOWN DOT COM is the best place to started. Let me ask you one personal question and I mean by personally I mean. It's a question coming from me. What is your take on peanut butter? Peanut butter are made from peanuts and their highest elected so we avoid peanut butter peanut butter in weight loss mode. A lot of people have a hard time digesting so there are so many other butters out there. Other nut butters. That are just better for you than peanut butter. What would be your number? One recommended nut butter probably. Let's see how cashew is actually a fruit. So I want people Kinda to stay away from that but probably Probably Almond butter would be a good one almond butter and sorry. You're about to say something for. Oh cashews or a fruit and so when people make cash you butter tends to be real high in carbs and sugar and show. I want people to kind of stay away from. But even that's not bad by any means ten pound take down dot com. Is that both the numbers in spelled out. Ten The number ten P. O. U. N. D. TAKEDOWN DOT com the number ten fire nation ten pound takedown dot com now Chrissy. We've had a great chat. Today give us a one key takeaway. What do you really WanNa make? Sure the we walk away with from this audio masterclass and then any other call to Action. You have force and then we'll say goodbye. I think the one takeaway I want you to know is that you're not too old and it's not too late and it doesn't matter if you failed everything over and over and over you know how to fail we. I'm not worried about failing. How about you? Just give this a shot and I know it's going to work for you so don't let that deter you. All the decades of failed is don't let your age deter you. This can work because it's the proper human diet. Let me help you through that. It's not too late. You absolutely can do this and you know I think. Our monthly challenges Are really a great place to start. I also wrote the Code Revolution Book. You can pick that up on Amazon or Code Revolution Dot Com and you can get started with the book. It's a really very very easy way to get started fire nation. You're the average of the five people you spend the most time with and you've been hanging out with Code Red and J. L. D. Today. So keep up the heat and if you head over to your fire dot com and type Christie in the search bar. The shortest page for today's episode will pop up with all the links of everything we've been talking about today but the two ones that I want to make sure that you really take action on fire. Nation is number one ten pound takedown DOT com. Commit to thirty days to dropping ten pounds. 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2060: How to flip on the magic switch of Your Innate Brilliance with Arjuna Ardagh

EOFire | Entrepreneur on FIRE

51:05 min | 2 years ago

2060: How to flip on the magic switch of Your Innate Brilliance with Arjuna Ardagh

"Who's ready to rock today? Fire nation J L D here in him to an audio master. That is going to flip your magic switch on your innate brilliance, and that is a title how to flip on the magic switch of your innate brilliance in this is a value bomb pack master class with Arjuna ardor. This guy is so cool. I really enjoyed chatting with him when we talking about what brings happiness what brings deep fulfilment. What is that magic? Switch and they're gonna talk about the brilliance cycle and fire nation, you need to get your mind wrapped around this brilliant cycle because it was a doozy. Now, who is our Juna ardor will he's an executive coach writer public speaker. And he spoke at conferences all over the world, including the United Nations and Google, and he's train more than two thousand people as coaches as coaching from the twenty five years, his clients include CEOs members of congress, Holly. Writers and filmmakers social innovators in disruptive one hundred preneurs. He's the author of nine books include the number one national bestseller, the translucent revolution. In his latest book. Radical brilliance is a complete manual on. How to have original ideas, which change the world so fire nation, we're going to dive into all this amazing content. When we get back from thinking, our sponsor in business. There are smart moves in Knossos smart moves like getting bogged down with hundreds of resumes from candidates who aren't the right fit? That's not smart. Luckily, there's a smart way to hire Zip Recruiter because his powerful technology scans thousands of resumes to identify people with the right skills and experience actively invite them to apply to your job. That means you get quality candidates fast in right now, you can try Zip Recruiter for free. That's right free. Just go to Zip Recruiter dot com slash fire. That's ZipRecruiter dot com slash fire. Zip Recruiter, the smartest way to hire. So honors. Say what's up to fire nation? And sure something interesting about yourself that most people don't know. All right. Well, what's up? The I think the thing that most people don't know about me is the people who do know about me know that I've written nine books one of the was a national bestseller. They know that I've spoken Google United Nations and all that stuff. What a lot of people don't know about me is my greatest accomplishment, in my opinion. The thing I'm most proud of is being a father and the way things of panned out for my two boys. And actually just being able to do that a toll. I was so uncomfortable about being a parent. And I think when I die one day it will be the parenting that I will take with me as the crowning achievement of my life, more than any of the other stuff. How love that inspiring so fire nation, obviously, we're going to be dropping some value bombs on this episode. This is an audio masterclass on how to flip on the magic, switch of your innate brilliant, and I can tell you this book, radical brilliance has already helped me. And the portions I read of it flip on some really brilliant that I was just like, wow. I did not even know that. Was there waiting for? This little flip to be switched. So we have a lot of cool things we talked about. I wanted dive in because men we have a very passionate man on the other side of the Mike. He can really match my energy, which I love. So let's start off by what is that magic? Switch in. How does it bring real in deep fulfillment? Okay. So great the quest for the magic. Switch is really innate to human beings. The thing that sets us apart from the other two point three million species on the earth is that we have this highly developed prefrontal cortex, right? So lot of blood flow to the front part of the brain dolphins. Come a little close penguins nowhere near. So we've got this very highly developed prefrontal cortex, what does that allow us to do it allow us first of all to dispassionately evaluate the condition of life? As it is right now that means to be able to say, my marriage is kind of so so. It could be better yet my business going, well, but you know, we could do better. So it allows you to evaluate your life as it is right now and see how it's doing the other thing that the prefrontal cortex allows you to do is to imagine to visualize to experience something that's not yet. Here it allows you to experience potential, and when you get those two things going on the capacity to experience things as they are right now and the capacity to imagine potential either through role models visualization that dynamic tension between those two is cold eve Lucien, whether it's personal volition collective Lucien. When you've got a tension between what is and what could be that difference is version. That's what spawned the whole self improvement industry. People working on themselves personal development. Now, there's a lot I'm going to speak very fast. But there's a lot of different answers. People have to what will bridge that gap for a lot of people. It's been money in. If you go back to the eighties and the nineties everybody believed everybody. The vast majority of culture was set on the more money, you make the more you bridge that gap by now this being a host of sociological research to prove that simply not true if you look at the center of positive psychology, if you look at the book affluence written by the psychologist all of James, there's a whole host of research to show that very very wealthy. People are on average slightly less happy than moderately wealthy. People moderately wealthy. People are indeed happier than poor people. But there's no evidence to show that making loads of money is actually going to bridge the gap. Then we could switch it over to. Okay relationship. Find your soulmate a lot of people pin the hopes on that will that most against dash to the ground as well. Once relationship goes through the Honeyman face, we could keep going perfect health longevity et cetera et cetera on the final big Kahuna for many people as spirituality become enlightened, blah, blah, blah that doesn't seem to work out for too many people either. So, but now we could do a little reverse engineering, and this is a highly caffeinated. Version of the book, but now little reverse engineering and see well, actually, there are incredibly fulfil people in the world. There are people whose fulfilment he's just peeking breaking the glass ceiling and as a byproduct of that incredible fulfilment and gratitude high-energy money flow easily relationships fan, they laugh a lot. Everything's good. So now, we can do some reverse engineering and find out what those people have in common highly fulfiled people where everything's going. Well, and they are making money, but they're not thinking about money. What is the key? And that is also, of course, the key to successful entrepreneurship, if we do reverse engineering, and I did a lot of this. I interviewed four hundred twenty brilliant people to find out. What is the magic switch if we condense it down. And if someone is listening to this podcast. I'd love to invite you to pose just for a second and come up with your own answer before I tell you okay now on pause and here we are. And I'll tell you the answer the conclusive onset from interviewing so many people is having a real sense of contribution to something bigger than yourself when you can really feel that your life is being used in service to something bigger than your own fears and desires, and it's impacting more than just your own wellbeing. That's when things start to kick in. That's when money takes care of itself in the background. That's when good relationships and Huma take care of themselves. That's what you have a lot of energy. And you're in mostly good health. All of that is the byproduct of finding a sense of original contribution real contribution. Now, you may be a democrat or Republican doesn't matter, but something that brought the country together last week where recording this was the death of the funeral of John McCain's, and what you saw what everybody got we got a got a bomber and George Bush who had, you know, very ideologically, very different people. They both commented on was this guy live. Something big of an himself. He lived for values. He wasn't thinking about how how much money can I get how famous can I be? How can I kiss the rear end of famous people? He was thinking about how can I contribute? How can I stay true to what's good and right and true? Those are heroes. Those the people we look up to his role models, and what I'd like to focus on our conversation is how can every single person listening to this podcast, but come an inspiring example of brilliance, which means making the greatest contribution possible. Not only to people today, but to the grandchildren of our grandchildren furnishing there's so much in there that I really want to pick apart. I mean, I often the main course here is what brings happiness is. It relationships is it spiritual. Again, he went back to the eighties nineties. It was money. But of course, that was not the answer, and he actually really quickly because this is one thing I found fascinating talk about the income graph. I thought that was really interesting to hear those numbers that's a graph that has been duplicated in. You can find that in Martin Seligman smirk at the center of a positive psychology. It's it's in the book, by the way, you can also find it duplicated in the book affluence, but there's lots of research done on this people have started to blow wellbeing. They discover if you're making say twenty five to thirty thousand a year and your income goes up to forty thousand twenty according to twenty two parameters of wellbeing. You'll wellbeing goes up that would mean less likelihood of drug addiction less likelihood of of stress greater connection with your children, you know, less likely divorce all the parameters of wellbeing. Go up when your income increases from say thirty to forty thousand. There's a point where it levels off in countries in northern Europe where they have nationalized medicine like in England that point is slightly lower. So in England, it's about seventy two thousand pounds in America it slightly higher because we have to pay for medicine in higher education and so on but. This point where it levels off. In other words, we can see that after a certain point you can go on making more money, but you'll wellbeing doesn't actually get affected anymore. You have about the same level as well of wellbeing. So in other words, once you'll basic survival and you've got your vacations, and you've got a house, and you're able to pay your mortgage. You got the car off to that? It doesn't make much difference. If he got three cars getting a fourth makes no difference the wellbeing. Right. But his the shocking thing that after certain point like a belco. It actually starts to go down. So research has shown that if you'll making two million a year and your income goes up to three there's an increased chance of drug addiction estrangement from children divorce stress. And this is why you may have seen this cystic, but many times when people win the lottery they end up suing the lottery, they end up suing the people who issued the lottery ticket because their life was so ruined by earning. All this money. So that's just an interesting statistic. But let's not get this wrong. If you are on fire to make a difference. If you wanna make the world a better place for everybody if you want to solve global warming financial inequality. If you want to end racism, if you if you want to do something amazing for the world, you're going to need a flow of income, and you're going to need expenditure, and you need to make sure that stays in the positive. So let's not knock money. I mean money is a necessary lubricant forgiving your gift, but as a goal on its own quickly becomes a key to frustration especially nation when you have a clear sense of your real sense of contribution. Like when you know, what your contribution is then money can add to you doing that into act- can add to your contribution. Like, I love that deal. Carnegie quarters that stuck with me for years now, and that's happiness is the gradual realization of a worthy ideal in the key. There is is gradual. It's not getting to the finish line knows. Gradually realizing and not just any ideal but a worthy ideal so fire nation. What's your real sense of contribution? That's a focus and brilliance. I will always associate you with brilliant. So let's brilliance. Let's talk about the factors and actually contribute to brilliance. And of course, you're brilliant cycle or some thank you so much. Yeah. Well, so you know, I got I had a car accident couple of years ago, which laid me up and it caused a kind of pause button in my life. I was running a coaching school at that time. I train more than two thousand coaches worldwide. So I was really busy United staff. Twenty-three people. All these coaches is busy busy busy. And when I had this car accident, I didn't break any bones. But I was kind of frozen. You know, it was it was a high impact accident gonna why I was spat like this. But I didn't actually have any harm to my buddy. Just that I went into a kind of post traumatic state. What do they call it post traumatic stress disorder? Yes, I was frozen. And then that frozen state these big questions started to come into my consciousness like, you know, the meaning of life. What's the meaning of life? Why are we here, you know? And specifically I just turned sixty at that time. Like, why am I here? What is my life about an am I heading in the right direction? And I realized that there was something my life wasn't super off track. But there was something deeper. And then I started to actually contemplate from three months. I was just really in reclusion getting over this car accident. I started to concentrate all the incredibly fulfiled people, I know for whom success just happens on its own. I'm fortunate enough to be very good friends with John gray who wrote the book metaphor MAs women from Venus. We wrote a book together called conscious men, and he's somebody you may agree or disagree. These ideas doesn't matter, but he somebody for whom success just happens very very easily. My wife's and example, my friend Barrett maitre whose whose company went from nothing to to. Hundred million in twenty years. You know, these people who success happens through relaxation more than striving. So there's a lot of examples. John Mackey founded whole foods, and we sold it, of course, Amazon. But that's just I have an endless exp- list of people who have found a way to effectively bring about change in the world. But not in the way that we think through the kind of Protestant work ethic. All the kind of post industrial age work ethic where you know, you you work hard. You grind you work for the machine so through some reverse engineering, I was able to recognize four very different components, which when they are all activated in anyone's life, but come a brilliant life. And it's it's it's pretty predictable. It's like if you've got these foreign greediest like if you've got if you've got flour, and eggs and milk on butter and a recipe, you will get a cake, it's pretty predictable. You're gonna cake may not be the best caper. You will get a cake. If you've got those four ingredients in a recipe, right? So these for ingredients if they're all really switched on they do lead to a life of balloons, and I'm going to briefly explain them. So we can think is that. Okay for you wrong earth rocket. Yeah. So we could think of something like a clock with twelve at the top three on the right? Six on the bottom. And nine on the left. The I I'm gonna briefly label for stations on the clock. But this is not about stations. It's about movement so labor for station. So it's understand the stations. I'll explain the movement that goes between them. So the top twelve o'clock we've got what we can loosely. Call moments of awakening that simply means moments, at least will you transcend, the limits of your mind and experience some kind of boundary Lous consciousness that could happen through a spiritual practice like meditation. It could happen through prayer. It could happen through skiing down a double black diamond slope. If you're a skier, it could happen through bungee, jumping it could happen through making love can happen in lots of ways a moment where you get out of your mind, and the kind of constraints of fear that the mine lives in an experienced something boundary with stress leaves your system. That's twelve o'clock. Three o'clock could co creative flow. That's what things a flowing through easily. There's no. Restriction. You're just. Yeah. You just you don't have to do anything like a musician jamming you don't have to put effort into it. It's flowing through you an artist up when I painting, but equally an entrepreneur business owner, who's just the ideas and the innovation is just happening on its own effortlessly, that's three o'clock. Six o'clock is about a compliment. It's about a cheating goals within time and financial restraints and restraints of agreement. That's where you operate within boundaries of budget of timelines of contracts. And so that's that's about getting things done a very different kind of brain activity again and finally get around to nine o'clock, which is basically about humility and learning so that's why you realize I'm not I'm not gets God's gift to everybody. So on the the opposite of three three you had boundless flow nine o'clock, you kind of feel wait a minute. I've got a I've got a bunch of flaws and things I don't understand you have humility now those four stations, but let me briefly go back through it and describe describing. His movements. Because when it's when he describe a movement that it comes alive e and if you get the book or go to the website, you'll see that it's it's it's portrayed as four arrows, which birthed out of each other. If we start at twelve at a moment of awakening, if you relax if you are able to just relax into a stress free, limitless state of the mind, and I'm sure anybody listening their own version of that a state where the boundaries drop away you feel emotionally mentally free. You feel limitless. What happens there if you just hang out without any grasping or repression? There is a kind of energy to that. It's naturally vibrating. It's vibrating on its own in a very fine way. If you can hover in that. Of course, it good way to do that is just close your eyes, close your eyes and hang out while and you start to notice a natural energy some. People feel as pleasurable feelings in the body. Some people feel it as love it's just a natural pleasant vibration, which is a quality of who you really are. You just hang out with that. And let it build in intensity. That's the movement from twelve to three the movement from subtle impulses that arise on their own the build intensity. And till they are moving through you at three o'clock. So that's the first movement from a subtle impulse to full on creates a flow. But that's how creative flow happens that's effortless by following fine impulses. So that's the first movement which in the in the diagram is orange. So then second movement from three to six starts with one particular kind of creative impulse which we can call intention now, remember three o'clock is all about creative impulse things of flowing on their own. So one particular kind of creative flow that happens for all of. Us is intention intention is like creativity now velcro to a future idea or a future goal. That's an intention. And that's of course, what the movie the secret was all about the law of attraction, it's about setting intentions in realizing them, but the intention is set at three where you're in full creative flow the next movement, which is blue on the diagram goes from intention to accomplishment, and that's a completely different way of using your brain, totally different brain chemicals involved involves getting things done and the closer. We get to six o'clock. The malware using adrenaline in the body and Noor adrenaline in the brain to actually meet deadlines. It's a place where many people sometimes experienced stress in the first movement from twelve to three that was no stress as we moved from three to six we do start to experience the constraints of money time agreement. Once we get to six now, you've accomplished something. Now, we get this kind of mysterious phenomenon of post-partum, depression, which happens not only after having a baby it also happens off to any kind of chievements, you may have noticed this. When you make a lot of money when you get things done, you win the prize, and you expect to feel great and actually feel a little depleted if you live like, you know, this happens for many people many entrepreneurs who are very successful off the reaching a milestone, they actually feel a little depressed, and this is because of a phenomenon that happens right off the six o'clock. It's the beginning of the next phase which was coined as double bind by Gregory Bateson in the twentieth. Century wrote a book, quote, cold towards a college of mind, and he discovered this phenomenon of double bind double might bind means when you operate within limits when you operate within the boundaries of time and space, you are inevitably forced to make choices. So let's take a very simple example of that. Which? Sure, many people can relate to imagine heretic company. You buy a company inherited company, and there are people who've been working that company for longtime, maybe their parents even work there. So they they think of the company like that family, but the company is outdated. So it needs modernization it needs automation. You've also got other people who are involved with the company as investors and that may also be family members. So now, what do you do do you lay people off to satisfy the shareholders or do you keep the people on just to honor that kind of bond you have in that loyalty, but maybe disappoint the shareholders. That's just a very simple, perhaps superficial example double bind. But it appears when you're locked in the double bind that you can't make everybody happy, and sometimes double bind may be between your own needs and the needs of your body and the needs of other people. So if you push through to achieve deadline at the expense of your own health. That's a double bind where you've now let your health suffer and maybe a family life suffer in order to get the job done. So double bind inherent within accomplishment. You can't avoid it. Not just if you have bad luck. It's everybody faces double bind, and therefore they will inevitably whether you've experienced success or failure. They will inevitably on the other side of six be some quality of regret. Shame failure remorse. Inadequacy visa very unpopular feelings the self help industry would like to help us to avoid these feelies completely. But they're actually are teaches, you know, if you if you're abrupt with somebody if you cut somebody off if you'll really like, hyper and just running on that kind of Drennan and your your harsh with somebody probably you're gonna feel it. You're gonna feel like, oh, what did I just do? And if you stop and feel that it's painful, you feel a little bit of shame. But as you move through that it becomes learning, and it moves on into humidity's when we get to nine o'clock, you have in central ingredient of brilliant, people is they know that limits. They know that there are things. They that they are good at and they're lots of things that not good. They realized that there are things they know that lots of things they don't know. So that's a place of humility where you no longer think you're the king of the world you realize I'm I make a contribution. But I show up my flaws, and I had the privilege to interview people like John Mackey who founded whole foods when he was still running whole foods, very humble, man. A lotta people chief great things in life actually, have humility is part of the cycle. Now, if you hang out in humidity. This is nine o'clock, you realize, you know, I sure need help. I can't do much on my own. I've certainly got a few good qualities. But boy, oh, boy also mess up. That's when you Intuit something bigger than your mind. You I you have an intuition. This is now with movement from nine to twelve you have an intuition of something bigger than your mind, but it's just an intuition, and that intuition fuels spiritual practice, which would be like meditation. But it also fuels the intuition of something like God or the divine. So that it could also feel prayer. So either way the movement from nine to twelve is more like what we're used to mysticism or spiritual the spiritual world where you move from realizing your own limitations as a human being an in having an intuition of something bigger, which you could call God, you could call it your true self your higher self. You could call it universal collective intelligence. You might even think about little men on the moon play at ease or something. But any which way you have an intuition of something bigger than yourself you call in help from that. And that moves you through until twelve o'clock you merge without big a mind, and you have another moment waking that cycle that. I've just described twelve three six nine the four movements when those foments movements are activated brilliance becomes more of a predictable outcome than an occasional accident. Fire nation, if your head is spinning a little bit don't fear succinctly why you just to get the book radical brilliance, but don't make the same mistake that I made I was actually sharing this earlier. I went for a run without a no pad. And there was like fifteen Hommos ahead while I was listening to the audio version of this which by the way honor junior res himself, which is super cool, which I love, and I was just like I'm gonna get back. And I got to write down all these things that I'm having these breakthrough moments. He's moments of so make sure you don't make that mistake. If you listen to audio books have a way to write down notes. Maybe yours your iphone? Maybe it's just a notepad actually got this really great notepad that it can get wet. Because actually is like a shower pass. It was really cool. So even when I'm sweating it works perfectly. But you need something like that. And we need to be honest with our listeners right now because everybody is not being brilliant original in innovative all the time break that down force. Why is this the case Arjuna? What's the great question? John. And by the way. Way. Thanks for the great. Thanks. I was like something down. What will my my response is? Oh, shucks. So. Yeah. And you know, it's funny thing because we're talking about how original great ideas arise. They come. They come through the gaps in your mind. Not from your mind. They come in these moments of stone us where you can actually step aside. And that's how this whole thing came to me. I didn't write it. I'm just the messenger. You know, it it came to me in a moment of stores. I've got no idea where it came from. I don't have the Email address of the author. But it's actually a lot of things like that. I'm Stein describes it in the same way. Einstein doesn't take personal credit for the general theory of relativity was laying in the bathtub and his mind was a suitable vessel for that to take see. But so many people so many innovative truly innovative great people in St. cluding, Steve Jobs. They say, you know, I can't take credit for me it for this came through me. I had also the great privilege when he was alive to get to know Leonard Cohen who many people love, you know, as a tremendous poet and musician completely offensive original. He couldn't take any personal credit for his work. He said it will just he just step steps aside. And it comes from at least you could say it comes from a much deeper part of himself than the my. But you so what we can see, you know, when we look at this model is people are, essentially brilliant. We are born brilliant. We are born connected with the source of brilliance so children they. Play. But you might better say they are played because it's not so much volition children are just played like a like a like a like a flute in the wind that just played by the energy that gives us. Oh life, and you can also see it. My wife went last last year to the Amazon and spent time with people deep deep deep in the Amazon people who only had that first contact with civilization if you decades ago, and you can feel it's just this naturalness way that that childhood innocence is not been lost. But of course, we get conditioned. So it means really when I coach anybody or train anybody what you can see each and every time when we just dig a little bit deeper than the surface is people are inherently brilliant. But the brilliance has most often more often than not been shut down by one of four kinds of blockage. These four kinds of blockage exist in all four quadrants. So you've got four styles of blockage. Existing and four quad. Prince. In other words, sixteen distinct ways that brilliant gets blocked, and those are the number one is a diction addiction means that just like any addiction. You get addicted in your brain chemistry to wanting to stay exclusively in one of these four quadrant. That's addiction the second kind of block. It is judgment, which is kind of the opposite. Which is you develop a disdain or dismissal of one part of the cycling just idiotic that stupid, and therefore you refuse to inhabited the furred kind of blockage. We call aspiration resistance, which has to do with craving and ambition wanting something just slightly out of reach. So you can develop an aspiration. A an aspiration resistance habit in any of these four quarters. And finally, we have looping looping means that you become an expert or you become a specialist in one tiny area of the psycho. And you no longer inhabit the rest, so four kinds of blockage addiction, and I'd be happy Devi examples of any of these in any of the four quadrants, but addiction judgment aspiration resistance and looping an all four styles of blockage exist in all four quarters, so sixteen distinct ways the off conditioning blocks the brilliance if you can recognize what that is and apply the right practice, which we can talk about in a moment. You basically returned to Berlin's, and you become you become as much of a vehicle of evolution as I n- Stein or Steve Jobs, Jane Goodall, or any of our great heroes fire nation, we all experience blockage period. Again, those four diction judge. It's aspirational resistance in looping. And we are going to talk about how to free up that blockage. When we get back from thinking, our sponsor fire nation. I'm here with Ian Siegal, the CEO of Zip Recruiter in in with the unemployment rates below four percent. It is critical that employers do everything they can to attract the best talent. So can you share some tips and employers need to be aware of I think the number one thing that you as an employer need to be thoughtful about when you're writing a job description is you're not just describing what you need from the candidates. You are also selling the candidate on what it's going to be like to work at your company. So don't just say here's what I need from. You say here's what I need from you. But wait, here's what I'm going to provide for you in the way of an environment. We are a dog friendly office were close to shops and restaurants, we promote from within. We have awesome benefits we do. Happy hours every Friday night. Whatever. Your perk is whatever makes you special whatever makes your office special. Those are the things that you wanna put into your job description because remember you're not just trying to tell them what you need from them. You're trying to them into coming to work for you fire nation. I hope you were taking notes there because it's a job seekers market in job seeker expectations. They are high in his entrepreneurs, we need to be creative. And we have to consider the benefits that will set us apart from our competitors that has to be considered. I mean, I know if I had a dog, and I was looking for job in that job touted the fact that they were dog friendly that would be a huge plus in when it's time to find the right talent fire nation. There's Zip Recruiter. Ziprecruiter scans thousands of resumes. Find people with the right skills education. Inexperienced in actively invites them to apply to your job as out cases. Come in Zip Recruiter, analyzes each one in spotlights, the top candidates. So you never miss a great match. It's no wonder. Ziprecruiter is rated number one by employers in the US in this is based on trust pilot ratings of hiring sites over a thousand reviews in right now fire nation, you can try Zip Recruiter for free. That's right free. Just go to this exclusive web address, Zip Recruiter dot com slash fire. That's Zip Recruiter dot com slash f. I r e Zip Recruiter dot com slash fire. Ziprecruiter, the smartest way to hire. So we're back in again rape before the break. We were talking about the belong because the addiction the judgment the aspiration resistance to looping. I wanna talk about how we can free up that blockage and give us one or two examples from within those four quarters, you think would really be helpful for fire nation show. Why don't you put me on the spot? When you choose one of those four addiction aspiration resistance in which quadrant in the third quadrant. Six nine good aspiration resistance six nights. Very interesting. So that means ask. Operation resistance in sixty nine would be somebody who who is very caught up in getting things done. Right. Very identified with, you know, meeting deadlines being affective, and they look further along that phase two nine o'clock and nine o'clock. They see people who take vacations take Saturday and Sunday off they see people who go to bed on time. And they go while you are so lucky, you're so smart. Wow. You really take care of yourself. I really wanna do that too. I'm gonna take vacation when I've got this big project finished, oh, I'm gonna take Saturday or Sunday off not this weekend. But the next weekend so aspiration resistance in sixty nine is somebody who is basically caught up in doing and doing doing they look wistfully at rest of occasions a great thing to do later. But that's still caught up. Now, I've had clients who have described to me that five year plan. You know, I've got this five year plan right now, I'm working. Eighty or one hundred hour weeks. But when my five year plan is complete I'm going to retire and just swim and play golf. Well, the truth is that. Aspiration resistance attends to feed that things off to five years. Just even more in the whole of trying to get things done, and it always stays out of reach. So that's aspirated resistance at six nine. And of course, the the way out of that is because when you're a dictate at six because everything becomes a to do what you have to do is make meditation into another to do item or make. Switching off your computer and phone all day on Sunday, you make that into a to do item with a penalty with accountability. So now, you've kind of trick the mind because you've you've created the sense of accomplishment around resting, and that's you know, there are many practices. We can develop the way to overcome aspiration resistance in that in that quadrant is to is to set a deadline on stopping and doing nothing less ach necks about addiction in the twelve to three quarter. What is like addiction the twelve to three quarters? And by the way, we can talk about brain chemistry minute addiction, and the twelve to three quadrant has to do with the allure of bright, shiny new things. So that basically I mean when it becomes treatable as kind of as a pathological state. It's ADHD. It means that something new and initiating something new becomes addictive. And it is actually there is a brain chemistry aspect to. It is basically an addiction to dope. Oppa at means that you need more and more and more dopamine to be able to get that rush. And you don't clear the dope main. So the dopamine receptor sites doping become insensitive, your secreting more mode open. You know, the the the the the drug parallel to this would be the drug cocaine where in you know, what people are like when they get hooked on cocaine that manic, they think they can do anything. But it's like constantly looking to initiate something new so to addiction and twelve to three means that you get addicted to initiating and was soon as you're faced with the task of following through your energy, sinks, you love to initiate new things. Wow. So fire nation, I'm just throwing out these different possibilities. Ours unit has no one knows about to say he's fielding it. And he's immediately turning that double play. I mean, this guy is pro. Now, you mentioned bring chemistry. Let's dive into that. Yeah. So actually, I was very fortunate to be able to interview some of the best brain scientists in the world. Talked to Andy new book is written many books. I took to Jim Fatima n-. Daniel smacking bug, many, many people who are really at the cutting edge of brain science, and we were able to map out what's happening in the brain. Now bear in mind. One thing that brain science is a lot of guesswork because you can't actually measure brain chemicals in real time. You can sometimes learn a little bit about brain chemistry by artificially, inducing, certain, brain chemicals, and seeing what the symptoms are. And then he can extrapolate wound people have those symptoms without us inducing them chemically that they're probably having the same brain chemical experience. So twelve to three is really about the play of serotonin dopamine. So that's that's the movement where the beginning right off, the twelve what you've got is is a serotonin drenched brain with tiny releases of dopamine in the in the presynaptic. Sales. A little bit of of dopamine crossing the sign ups and highly sensitive receptor site. So it means a little bit of dopamine produces very strong experience. It's like that would be the analogies to a very very faint. Melody that makes you cry when you get around to three o'clock now, you've got massive amounts of dopamine, but very desens- dive receptive site. So that would be like going to a rock concert standing right in front of the speaker stack. And it's not actually it's not having the same emotional impact. Is that fine. Melody did. So that's the brain chemistry story from twelve to three is the play of serotonin and dopamine where you need more and more dopamine to get the same pleasure. The movement from intensive brain chemistry from three to six is actually a little bit different for men and women because you know, rent men women not only have different biology have different buddies. They have different biology and different hormones. So the way that men get things done or you could say. The way that the masculine aspect of all of us gets things done is through the hormone testosterone. And that means setting goals, and then really just ignoring ignoring if you're hungry or thirsty, or you know, just just blasting through tickles to get it done. And you tend to do that alone. Do you need how no I'm fine. I'm gonna do it on my own. That's testosterone inspired accomplishment. Women on the other hand they have about thirtieth as much faster than bloodstream. So it's more influenced by estrogen and oxytocin. Which means it's more about team building. I've got your back. You've got mine. We can do this together we trust in. And so there's companies whether it's a lot of women they tend to create much stronger bonds in a feeling of team spirit and really making show that there's no competition or spirit conflict on the team. But either way whether it's inspired by one set of hormones or another by the time, you get close to six we're talking about the brain kennel noradrenaline. And other similar brain chemicals as well which had to do with really what happens when your face with a deadline when you're not sure if you're gonna make the deadline. You're worried about financial restraints timer straits contractual agreements. It involves the adrenal Ganz adrenalin released in the journals. And there's also there's a fair amount of fear involved when when you're up against it to meet a deadline. So what happens when you get close to six is there is a dominance of the sympathetic nervous system. And suppression of the Paris in pathetic Nova system, which means that it's all of the body chemistry and bang brain chemistry to get things done, and you repress emotional and physical needs and symptoms as you cross over from a through six we get phenomenon knows in Paris sympathetic flooding, which means suddenly once you've got the job done. Suddenly you've the first time you notice your backs aching. You've been to the bathroom three hours. You really need to p your mouth is dry. Your eyes itchy. You didn't notice that when you were. Getting the job done. Now. Suddenly notice you also notice feelings of remorse and regret that you harsh with people you harsh with yourself. You didn't see a kids for a week 'cause he was so busy meeting the deadline. So you feel all these kind of symptoms emotionally and physically of things you'd pushed to the side that's para sympathetic flooding. So as the para sympathetic nervous system as it increases dominance between six and nine that moves us towards the brain chemical Gabba. So by the time, you get around to nine we can see symptoms of a Gabba drench brain. And that means when you when you got a lot of gathering, your brain, you feel it's okay, I can rest I did my best. I may not be perfect. But there's no need to worry. Things are going to be okay. You feel safe those of the symptoms associated with with with increased Gaba when the brain is drenched in Gaba. It allowed to heal itself. What it does when it can heal itself is produces serotonin. So a back to twelve again while fire nation, I say this everything we've been talking about. During this entire audio masterclass is covered in more depth with a mazing stories and examples in radical brilliance. In fact, I told you before we started the interview that I was running along my path here that many of you have heard me talk about right here. Going up to submarine hill and Puerto Rico in one of the stories actually, literally made me laugh out loud. And I I frankly don't laugh Al Avary after when I'm running and sweating my little booty off here in Puerto Rico on like eighty seven percent humidity day, but it did. So he mixes in a lot of great stories a lot of fun examples, and there's just a lot of reasons why fire nation you need to either read this book or listen to the audio version of this which again is read by otters unit who you can tell has a great enthusiasm personality for what he does. But if you could just give us one main reason right now ours, you if you just break it down for fire nation into one lump reason why we have to read this book. What is it? Sure. There's no ambiguity about. Gets absolutely clear. So take a moment to contemplate this moment in human history in a wit wit talking in September two thousand eighteen but this this phase of human history. There are unresolved crisis proportion problems everywhere, you look financially environmentally doesn't matter which political party, you subscribe to which ever way it is. You can see that. There are ways we are living, which is simply unsustainable. Just take the national debt, for example that Congo on like that forever. Something's going to break. We could we could you know, the list we could just go on all day with our reliance on fossil fuels cannot go on forever. So what is it? What's needed today? What is most needed? What is your heart co for today? Imagine that we were on the Titanic, and you can see you're lucky enough to be able to see the iceberg in the distance. You're not going to go and gamble and try and make money at the tables. You're not going to enjoy a nice dinner. If you can see the iceberg and see this Philip posssibility to avert the direction of the boat. You're going to do something and really to be awake today to be a man or a woman of conscience to be a really a great, even being a brilliant human being means you recognize the urgency to contribute. Many people can't do that many people don't have the money. They don't have the. They don't have the opportunity to make much of a difference. But who is going to make a difference today, if we're going to turn the ship around, and if we're going to have a sustainable joyful future for our children, and our grandchildren, our grandchildren of our grandchildren. If they're going to live in a world that is as good as it could be who is going to turn that around. Personally, I've given up on government. I don't think either any political party is going to actually solve this. I this too much bickering too, much partisanship and opposition one thing. I really believe too is there's too much short term thinking, I mean, they are such short term thinkers, and that's not what's gonna win something care about. I've given up on religion. I mean, religion is great. If you're into it. But I don't think religion is going to solve any of this stuff. Now, I've given up on nonprofit organizations that two usually two tied up in red tape and board meetings above you know, who I think, and I'm sure this, you know, who I think can turn. This around, and I actually believe will turn. This is young entrepreneurs young entrepreneurs are the hope for the future because young entrepreneurs, you see entrepreneurship has changed in my opinion. I'm sure you a more about this than I do. I don't believe that young entrepreneurs. I don't believe mostly that primarily inspired by profit anymore. I think they're inspired by contribution. It's what I would. Call an evolutionary entrepreneur you're motivated by being a servant of evolution. And yes, you need to make money, but your primary motivation is to get out of bed in the morning and make the greatest difference. You can make that means to be brilliant. And that to answer your question that to me is the compelling driving reason to give yourself to a brilliant life, not so much for you. But so that you can lease. No that you gave everything you could possibly give to the wellbeing of as many people as possible and that difference without a doubt. I would say is the guaranteed. Key to a good life to a satisfying life to a well lived life to a life one day, you can breath your last breath with a sigh of gratitude and satisfaction. And that's where all the prizes are in the book to the part about Lynn twist. But Lynch twist is devoted her life to alleviating policy in the world to save the Amazon rainforest, she's the most fulfiled person. I know. So that's the key in a why would we wanna busy ourselves list? So that you can become the very best version of yourself a make the greatest contribution impossible unload, and behold money will take care of itself. Good relationships will take care of themselves. You'll have health you'll have energy because when you devote yourself to a life of brilliance and contribution everything is given to you. I can say without a shadow of a doubt that I truly believe everything that I've experienced interviewing over two thousand six entrepreneurs and just hearing from thousands upon thousands of fire nation around the world is that. Every single human being is just innately striding in wants that real sense of they're giving back that real sense that they are contributing to this world in what I love about. He said about the young entrepreneurs is they are the generation that sees it. So clearly that they can make it happen because they see other people doing it. They're coming up in the generation, they realize that with the internet with their phone with just commitments to that sense of committing and giving back that they can do exactly what you're talking about to make this huge impact in this world. I'm loving all of that. And ours, you know, there's a lot of places that we can pick up radical brilliance. Is there any place in particular that you really want to dry fire nation ago? Even you can certainly get it on Amazon that simple because you've got a choice of KENDALL paperback or audible, you can get it in bookstores. You know, this is a book that we published, but some bookstore stock it sometimes you may have to awesome to order. And they'll have in a few days. You can also go to our website, radical brilliant dot com without spending a penny. I'll guide you through everything. We've talked about today. More detail, I'll give you a bunch of gifts bunch of downloads of audio and video and interviews with people. I've got a very rich array of gifts view that will cost you nothing and that will give you much deeper insight into the brilliant cycle. Incidentally, let me just give one little editor. We talked about young entrepreneurs. Let's call that young at heart. And like that. I mean, I mean Bob remarks Hubbard would totally fit into talking about she's eighty seven now eight, and she's the one of the youngest people, I know that it cannot agree with them more and fire nation, you know, this year, the average of the five people you spend the most time with so hang out with those people that are young at heart. And by the way today you've been hanging out with a and j l D so keep up the heat in of course, head directly over to radical brilliance dot com. There's a lot of good. There. The book is available on Amazon and any place you want to get it. Again. I really really have been enjoying the audio version of this and you're listening to podcast fire nation. So I know you love the audio version of things as well. So check on audible to in honors Yuna. Thank you for sharing your truth today with fire nation for that we salute you, and we'll catch you on the flip side. Thank you so much. Thank you. Hey, fire nation today's value bomb. Content was brought to you by utters Yuna honor. And if you are ready to discover your big idea and just well less than an hour actually showed up the free and amazing system that I've created for you where you can do just that is at your big idea. I owe it is free get over there. I'll catch their fire nation, and I will catch you also on the flip side. If you're looking to hire than I've got great news. Zip Recruiter, doesn't wait for quality candidates to find you. It finds them for you. Ziprecruiter's powerful technologies thousands of resumes to identify people with the right skills and experience in actively invite them to apply to your job. That means you get quality candidates fast in right now, you can try Zip Recruiter for free. That's right free. Just go to ZipRecruiter dot com slash fire. That's Zip Recruiter dot com slash fire ZipRecruiter. Once again, the smartest way to hire.

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The Importance of Growing a Global Brand with Neil Patel

Entrepreneur on FIRE

33:54 min | 1 year ago

The Importance of Growing a Global Brand with Neil Patel

"What's shaking fire nation J. L. D. here with an audio masterclass on the importance of growing a global brands into rock the mic today I have brought Neil Patel? He's a New York Times bestselling author in Co founder of Neil Patel digital in fire nation. We're going to talk today about how to know which Marcus to enter. How do you enter a market where you don't physically have a presence what about ensuring during the quality of work in a language you don't speak the importance of understanding new market and competition before entering it and so much more when we get back from thinking our sponsor the biggest needle mover in my business funnels the the software I used to build my funnels click funnels? No question visit e o fire dot com slash click to start your free fourteen day trial today. That's e o fire dot com slash click growing businesses need qualified candidates in qualified candidates can be a challenge to find lucky for us. Ziprecruiter makes it simple fast and smart in right now you can try ziprecruiter for free at Ziprecruiter DOT com slash fire. That's ZIPRECRUITER DOT com slash fire Ziprecruiter the smartest way to hire neil say what's up to fire nation in sure something interesting about yourself that most people don't know everyone fire nation. I'm excited to be here. I'm actually lucky and privileged to be here and talking to you guys and something unique about me. Is I'm very O._C._D.. Like you know when people go to the airport and they make you take off your shoes and you just walk. What do your socks? I have booties. Go over my saw that way my socks don't get bro the Houston to get T._S._A.. Pre check. They don't make us take our shoes off anymore. I have to check but it doesn't work internationally okay well. I it definitely did not know that about you but I can see that because I don't like doing that at all either. I haven't taken it that far but I can see myself wanting to do that at some point and fire nation as I mentioned in the intro. We're GONNA be talking today about the importance of growing a global brand in neal has some killer value bombs. He's going to be dropping on US unless you just kick it off. Neha I mean how the heck would we even start as entrepreneurs. How do we know what markets to enter? The easiest thing to do is look at your revenue. What places argue generating revenue from outside of your main market so let's say your main core market is the United States because I'm assuming a lot of your listeners are U._S.? Base Yeah Benue would look at your sales whether it's services or ecommerce what other regions are coming from outside of the United States in which ones are the strongest you can also appear Google analytics NC. We're getting traffic from outside of the United States because they'll show you all the other geographies and then you can look up based on their population count based on G._D._p.. And figure are at which countries have a high G._D._p.. Have a high population however will already making somewhat money there. That's typically bigly where you WANNA go first for extension fire nation high G._D._p.. High population count these are key areas. These are critical locations and actually things that focus on before you go into any of these markets but Neil I love love getting specific. I love going down to that granular level. So how do we actually enter a market if we don't have a physical presence in it so we've kind of identified that market to enter but now how do we do it expanding internationally most people looking like a global expansion. This is so expensive yes he do the way that the Microsoft's of the role of the Samson's do it. Yes it definitely is expensive so while I would recommend for fire nation is you should. I build up the tracker see you're looking for high G._D._p.. You're looking for high population and you already looking for the countries where you already have traffic from when they meet those three criterias you consider going knocker. The big mistake people make is they look at High G._D._p.. Per capita cutter there has a great G._D._p.. Per capita of the population is too small avoid the High G._D._p.. Per capita look for the other three metrics once you've identified those places the simplest thing you can do is take your most popular pages on your site A. and translate them so you can go to upward you can find people who know that language who can translate and transcribe your content. You don't wondering does translate you also want him to transcribe the differences they had to adapt it to that local the region once they have that you can upload the content tear site and I know many of you guys were about like all Google duplicate content social media. None of these players penalized for duplicate content. There's something you put in your Meta tags called age rapp lane. That's H.. R. E. F. L. A. N.. G. Google it. They'll be sites that give you a tool that you just pick what you're you are. L. Is what when you translate it what country you're going after and I'll give you this code that you put in your code and then what ends or technique gives you this opinion H._t._M._l.. And then what ends up happening is Google and other sources and platforms now know hey. These are your pages for English these year. These are your pages for rance. Nance right or whatever region that you're picking and then you'll notice that all those other regions not only will they start getting traffic but it happens quite quickly because even if they have a good G._D._p.. And a high population in their first world country it's typically not as competitive live as let's say the U._S.. Market I build up the traffic fire nation and then I love how you said good up work in translate and transcribe because think about a fire nation street translations they don't work because people have slaying they have a certain way they say things in. If you translate straight English to straight you know say whatever language it might be French. ETC is not going to come across as authentic and people don't WanNa read in authentic genuine. Stop just like we don't like watching movies. He's that are dubbed voices reading stuff. That's just been dubbed. We want the actual transcribing to be happening so definitely love that and that tool that Neil mentioned again. That's H.. R. E. F. Laying L. A. N.. G. So just Google and then you're GonNa get the code. Put It in the H._t._M._l.. And so Google knows a pages for the different languages that you have going on in Neil. I love how you don't just talk the talk. You actually walk the walk so you've done this brother. Give us an example of a time and a place Easton location in a language in a country that you've done something like this yeah so we're international quite a bit. We've done for more than one language and country but a good example. The first one we ever did was Brazil so we have an office in Belo Horizonte I don. I don't know how to say it right but Brazil is our number. Two Traffic Source United States that Brazil than India. Another is a few other regions we have officer. We have a team there but we've I did is built up the traffic use the process that John I just talked about and then from there. Once traffic came in we started collecting leads we hired one or two people to close business for us and then we slowly expanded and then then we've got office. We didn't get the office from day. One or spend all this money we're K- wishes get some traffic in lead unless the people pay us and then if they will we've created this out now. Let's expand fashion disco all it. So how do you understands the markets in the competition that market before you actually entrance so like for example in Brazil I mean how did you actually understand what that market was and what the competition was before you enter. What steps did you take? We'll most markets that you go into. There will be very little competition even if you go into the Germany's of the rural the Francis Japan countries with amazing G._D._p.. I mean is America really the only high competition country or there's some others use the time you can't consider Germany and France and all those competitive but when I mean they're not that competitive. I'm like the U._S.'s two three four times harder in most cases. Is there any country that even comes close. No I was hit number two would be the U._k.. The end typically it's double as easy to get results in the U._K.. As it is to get results add the U._S. will end they have one tenth of the population too which hurts yeah and and then Germany was roughly five x easier than it was to get results in the U._S.. Brazil for US was around. Maybe fifteen twenty times easier than the U._S.. So give an example of an entrepreneur that might be listening right now now and by example. I mean somebody's listening. They're doing something like kind of like. Describe this Avatar of this person that might want to do this that we've been talking about the might want to enter a market in a different country. What steps would that individual individual take and why would they want to do it for fire nation? I'm assuming a lot of people listen to fire. Nation may have a bootstrap business. They could be selling courses e-book subscriptions. Maybe have ads on their website. Is that a correct demographic area. Yes okay so I would actually do is I would pick a region right based on the criteria that we already gave earlier and throw up some facebook ads and see if you can just pay some really quickly to translate translate and transcribe your stuff and see how much revenue can end up generating and then once he starts saying they can get in you know works then just go out there and start translating your content and transcribing it as well and then just go all in but a quick test is to just go and run some facebook ads for a few pager product and just see how many sales that you can generate. We also try this out of Brazil and we found out that it's less competitive. The AD costs are a lot lower to give you idea. We spent <hes> around four thousand dollars. I'm converting it so we have four thousand dollars. Not Ray is that's their currency but we have four thousand dollars on ads and we generated a bit more than sixty thousand dollars e book sales to give you idea of how competitors and check this out. It was a Neil Patel product which I'm a personal brand. I don't speak Portuguese. Some guys from Brazil Zil that I know did the Webinar. They pitched the product. They're Internet sucked. They were down for the purse. Five seven minutes of the Webinar still generated sixty thousand dollars. That's after refunds. Refunds that's after merchant fees and everything I mean fire nation. These are the kind of areas you need to be thinking about. If Your Business is stagnating right now I can remember so clearly back in two thousand thirteen two thousand fourteen two thousand thousand fifteen. I would just mention like tecate that we should have a Webinar and like I'd have two hundred people sign up for it and then a hundred and fifty people show up alive from that I mean it was just like the subscription rate this on the show up rate the conversions versions on those are absolute. Were absolutely astronomical. I mean we would do consistently twenty thirty forty K. on a webinar running almost no to very little ads. Now I mean it is unbelievable. How hard hard it is to get people on a live Webinar? The conversions are way down. It's just a lot busier craze source more competitive now in the United States markets in now you can go out to places like Brazil like Neal's talking about and you can be going back to like the twenty thirteen fourteen fifteen timeframe with U._S. had now in twenty nine thousand nine hundred thousand twenty and beyond so neil little off topic here but if fire nation just like you know what I don't actually really have something right now that I'm focused on. I'm kind of a blank slate. What would you recommend to somebody who is a blank slate right now and they haven't necessarily started becoming an influence or authority figure? They don't necessarily have a focus product yet. What would you do if you were really just starting off today with nothing with no experience with no experience no influence when no followers to really get moving in a foreign country I would go through the same process star with at work ironing build up my brand in the United States out pick another region and A. and just go after because it's easier to give you idea one of my buddies in Brazil? He's married and his wife has a site called spouses online like it talks about writing a good household decorations betting betting all that kind of stuff she built no links she wrote you know less than thirty pieces of content and she gets a hundred thousand plus unique visitors a month. Wow has very little social presence was ever known and she's he's not this rare person. Reverend's I all my God. We all WANNA stripe her. This is what's considered the common example when most people start sites in some of these regions now. You don't make as much per visitor but that's okay. These regions are growing really fast. Ask each visitor is becoming more and more overtime really quickly so you just have to be patient. What's an example of a product or service that you would launch knowing what you know in Brazil? If you had unlimited funds you you just how your knowledge right now but not a ton of extra cash do e books in courses. The reason being is Brazil lacks proper education yeah they have schools have colleges but they're not as great as people or the people who live there for that reason they're much more a heavy into buying online courses and training in education they continue to do that so obviously said India's like the third for you but what are some other regions agents that really excite you outside of what we've mentioned already as far as countries that you think really are up and coming. We've been doing really well in Japan Germany U._K.. Of course up Fred's has been growing really fast Italy as well while Netherlands who'd been doing really well for us. Have you ever tried Chile. We were actually in all of Latin America Chile Argentina on out of all the Spanish countries Spain and Mexico working extremely well Argentina Argentina and Chile Lisa Mexico and Spain producing results not just for me but for most people that I know that are entering this manage markets and what are you seeing as far as trends right now what's trending in these different countries that really China has you excited about content or courses or e books or just something completely different. Take what worked in the U._S.. Two three years ago that'll work in almost all these countries. Today I mean that's the thing fire nation. You're seeing the future if you you have your finger on the pulse in the U._S.. Five six four three years ago again webinars lie webinars crushing it back in two thousand fourteen. You couldn't do a live Webinar in not you know do pretty decent. If you had a decent webinar decent pitcher decent products and now it is really really difficult Ma different countries different results and if you think Neil's done dropping value bombs you're mistaken. We're going to have some more. We get back from thinking our sponsor answer ever felt like you're hiring processes inefficient and like you're struggling to grow your company to his potential. If so you're not alone take this case study from Fred founder and CEO of Finder Finder helps people make more informed financial decisions by providing comparisons persons of personal finance products like credit cards and insurance fred wanted to staff quickly after launching in the U._S.. But finding qualifying matches from other sites was challenging and his recruiting process was disorganized. ZIPRECRUITER's platform centralize is hiring and they're driven matching shing technology helped Fred find more quality candidates fast. He was able to scale his staff from zero to twelve in a matter of months filling roles with varying levels of skills inexperience fred says if you are a growth company and you want a diversity of quality people to hire ziprecruiter recruiter is the best solution out there in the U._S.. We Stash Finder on Ziprecruiter. If you WANNA find hiring success like Fred did you can try ziprecruiter for free at Ziprecruiter DOT com slash fire. That's ZIPRECRUITER DOT com slash fire once. Again ZIPRECRUITER DOT com slash fire Ziprecruiter the smartest way to hire the biggest needle mover in my business funnels leave allow me to do so much like deliver free courses to my audience resulting in tens of thousands of leads. They've also helped me present live masterclasses to teach thousands of others of how to create you lost their own podcast and they helped me generate millions of dollars in sales but I couldn't have done any of it as effectively as I have without the right software to help click funnels with click funnels you can build sales funnels without a programmer and without knowing any code in these sales funnels walk your visitors through the sale in a way that maximizes your conversions and earnings and the great thing about Click finals is that it's not just your funnel building editor editor is also your shopping cart your email autoresponder your membership software your affiliate management software and so much more join over ninety thousand entrepreneurs who are actively using click funnels to easily get their products and their message out to the world visit not L- fire dot com slash click to start your free fourteen day trial today. That's ill fire dot com slash. Click so neil we're back and I mean what if we have already created all this amazing content tint. Do we have to translate what already exists or should we create brand new content altogether. You should consider translating sash transcribing while already exists. It's GONNA be easier in most cases can be cheaper than having local people right from scratch because because the tone of the quality of the work that tone the message that you're gonNA WANNA get across may not be there now granted. You don't speak the language you don't know if the transcription or translation is GonNa be amazing either but if you're hiring people with good ratings from places like up work you should have an issue now is S._E._O.. The same across the board I mean is yes you the identical in Brazil Argentina and Spain as is in the U._S. or is it different. It's identical is just mhm literally night and day difference when it comes to how easy to see rankings so it's exactly the same like whatever you're doing. That's working in the U._S.. You're just going to do that and you just going to have more success just because there's just so much less competition like is that the only reason is less competition or are there other reasons why it's easier. There's less competition. That's the main reason what about P._R.. Like are you doing any kind of public relations in these new markets now none at all we started got it too because the businesses are growing. They're making good money so you might as well start doing P._R.. Put more fuel to the fire but in general we started off. We did very little of that. So what is this P._R.. You're doing now. We'll get into like magazines. Jeans and articles interviews all kinds of funny enough. They'll try to interview me but I don't speak the local ingrate so someone on my team will do the interview on my behalf now. You actually employed like a P._R.. Firm down there or US doing grassroots. We typically employ a P._R.. We are her in each region. Once we start making money on it's going welcome us now recently on your podcast and Marketing School podcast. You didn't really have a lot of great things to say about P._R.. Companies is kind of based in the U._S.. Or is that just because you have no foothold and you have to rely on them outside of the U._S.. If you want some kind of P._R. in the U._S. I haven't had good experience. <hes> there's a few people like Chris from P._R.. Served as good. There's another guy named Chris Winfield who has a P._R.. The are group in <unk> really connected with reporters. He's good but in general I haven't had good luck in overseas. What we found is? If you're from America it's like fifty times easier to career press than at your local local like they love it even though you can't speak the local language and if you hire a local P._r.. For it's like fishing with dynamite and even if they're mediocre they should be able to get you results now. I think you mentioned the reasons why you aren't that impressed a lot of P._R.. Firms in the states is because they're not results based but like P._R.. Serve is results based. Can you kind of talk about the differences. There admit again in crisper from P._R.. Sir Years and years ago at a conference and he had this philosophy because he was in the P._R.. Industry for years he's like is so skewed. All these people charge five ten thousand dollars a month retainers. They barely get you so his model was. If I get you press like get your arm Tibor get you a magazine cover. I get you featured on techcrunch. It pay me money. If I don't don't pay me anything now. He does charge a premium whenever he does get you featured but at least you're paying for results versus paying for someone's time because just because someone works hard time doesn't guarantee that they're going to give you results fire nation. It's all about results I mean it's worth it paying to get feed Sean X Y and Z but if you're just gonNa go on retainer or some P._r.. Company and you're just going to sit there paying five k. a month being like what's happening. They're probably off trying to get more clients not trying to get you results because they pay the way and if they are getting your results by the way they're probably doing just the bare minimum to keep you happy to keep you paying that retainer so they can go on and get even more and more clients piled on to that retainer process than most P._R.. Companies Years First. Let's talk about the reception that you've gotten from locals in these new markets good bad ugly somewhere in the middle all good they love it. They're they're so happy to have people from the United States. Come in and employ more people. Within the region teach these things is they love it now. If you were to get out of a car in Brazil would people recognize your face. Most people know by no means if I go to Tech Conference in Brazil the Aba other than that very few people I think in Brazil we get three hundred sixty three hundred seventy thousand unique visitors a month Fisa decent amount of traffic. I mean is that a goal of yours to get to a place where you can actually step out of your Lamborghini. Eugenie in Brazil and people like Oh my God. There's Neil Patel. I don't drive but it could be get out of Uber for me. I'm pretty private personally so I I don't care for like Baiming Aiming Gloria that I just WanNa girl my business funding so let's talk about having fun and growing your business. Let's kind of shift to you talking about what you WanNa talk about for the next couple of minutes like what do you want fire nation to hear from Your Voice. I mean you have a daily podcast marketing school podcast which by the way fire nation you gotta check it out. If you're into marketing at all because Neil and Eric they rap about all topics about marketing. I'M NOT GONNA lie. It is number two on my playlist for my Alexa Flash briefings that I do on a daily basis so right after my little Gary Gary v Spurt of energy it goes into Eric in Neil talking about their marketing tip of the day short sweet as powerful. What are your your thoughts Neil about podcasting in general like what have you seen from doing daily podcasts that you now have over a million listens per month? You're throwing it event for your podcast listeners. What's the deal? PODCASTING is amazing and here's a crazy part about it. You got started podcasting early on. I don't know how many years even do twelve yeah alarm time podcasting in my opinion all the data shows it still hasn't blown up in the United States. It's growing faster but you give give it another four or five years and it's going to be huge. This is the time like if you don't have a podcast. You're doing something von. Now sure if you're a big corporation yeah. You may not need them but if you're a Solo Laura entrepreneur it's a great place to start and you could say I don't have the time where you could just do five minute episodes like Eric an idea or you can do what John doesn't. He's really smart with it. If I'm not mistaken your process for podcast recording according is you'll do like a group of writing. Do you are my seventh of nine interviews today exactly right so grouping is a great way and you can get more done and the quality on John's end is amazing with the sound quality but like look can't afford any of that who cares bus at your laptop bus at your phone start talking into it. Something's better than nothing you'll still get results and they say something like the average medium income from like a podcast as soon as like seventy something two thousand. I know it's a pretty high number. I don't know what the exact numbers but is pretty high fire. Nation is for all those reasons. I just can't stop podcast. I mean I've done over twenty one hundred episodes now but I just love it. I get to talk to people like Neil for twenty-five thirty five minutes we get to share with you. Fire nation and I just get to keep getting better at what I do at my craft learning I mean I'm being educated by Neil on all the things that we've been talking about here today and so on and so for just like you're learning fire nation. I'm learning as well. There's so much power in that so moving away from podcasting for a second Neil like what's exciting you right now. I mean beyond what we've already talked about. Which I know is exciting you what is something that is really firing? Bring you up. I've been writing this whole new wave that don't think has caught on yet but I think it's going to be a huge part of the future. In which software right now is expensive ad there's a ton of players but it doesn't it costs that much money to build these offer solutions but yet water tools out there cost fifty bucks hundred bucks. A month and marketing is getting more expensive peanuts. Keep going costs. I started experiment <hes> over a year ago and it was with did the tool called Uber suggests I decided to release S._E._O.. saw or stuff that everyone pays for and just make it one hundred percent brief now I burn roughly two hundred thousand. It's a bit under two hundred thousand a month on the tool but I found that generate more visitors from doing that and we're all in the long run. Although seems crazy it's cheaper to do that is to paper ADS and my R._O.. Is much higher. That's interesting and I know that a Saunas had that a model for a while or are you familiar with the sonic model at all it is Osama has premium. I'm just doing one hundred percent free. I'm like there is no pay plan. I just give away everything for free. So what is your long term plan like with Uber suggests first off kind of breakdown down what what Uber suggests is so fire nation you should be definitely using this if and when it makes sense for your business which is like right now today so breakdown what it is and kind of what your long term vision is for this going forward suggests S._E._O.. Tall and and you can do a few things you can put in a keyword. It'll tell you all the other related keywords how much traffic they get how competitive is to rang so then that way you have more keyword ideas that you can put in your blog post to rank higher even helps you out with like contin ideas in topic. The ideas the other thing it does is you put in your all for anyone of your competitors it shows either traffic the keywords day rank for and their top pages and when you go to the top pages section you can see on every single page. That's driving the majority of the traffic the keywords each of those pages ranks for on Google the number of social shares they have and who's linking to each in every single one of those top pages and now you have a game plan of hey these are all the pages my competitors get traffic for. Let me create better versions of 'cause already know they get sold for shares of people <unk> top from facebook love it already know the cures going forward so I can just put in those keywords into my article and Arlene all the people who linked their article so I can just email saying hey I release something similar minds better because X Y and Z if you like it you'll be linked to in fire nation. I know that you are looking to build this kind of stuff better S._E._O.. More traffic like more legion etc etc in Neil. I know that you're actually a big fan as well of the founder of back link. Oh he talks a lot about that skyscraper effect where hey you see where set were some major sources leading to an article. Why don't you go in writing article this ten times better than article that they're linking to then go to that major source and say by the way here's an article ten times better than the article your linking to will you update your link because you are obligated to current create the best experience for your Lincoln to for your readers or for your viewers ever might be this? Is it make it happen and of course you know where to in a politically correct way but that's how you can start using the skyscraper effects when you are quitting ten x better articles. We'll make it a little bit better because it won't be worth their time. You GonNa make a ton crap ton. Better so uber suggests what your long term vision nail by long-term vision is just give away more and more stopper free and make my money from the large corporation. The large corporations love that so let's kind of end with the being Neil. I'm going to figuratively pass you the microphone right now talk about what you WanNa talk about. Give a call to action for fire your nation and then we'll say goodbye. The lasting talk about this is a podcast a lot of guys here on fire nation are doing podcasting but a lot of you are not right and I know your audience what portion of them are doing podcasts or have podcast about ten percent all right so the rest of the ninety percent of you guys go and get John's podcast. Course you have a podcast course that teaches about podcasting for free and you also have paid paid one. If I'm not mistaken that goes even more in depth correct true so that's free podcast course dot com which will give you everything you know about creating in launching your podcast and then when you WANNA learn how to grow and monetize to the next level we have podcasters it was paradise. Yes and if I'm not technically I noticed when in fact being upfront I don't use podcast paradise but people on my team have subscribed to tonight. I do know we've paid for it and they're the ones who have helped helped us grow our podcast so it does work and we wouldn't be at a million plus listens a month if it wasn't for you but brought you listening. It's a huge opportunity. We can make six seven figures a year probably Lina seven but we can make well into the six figures a year just from ads because a lot of the stuff we learn from you know man that is super kind of you to take the time to share that it really means lot coming from you neil. I'm excited because I'm actually coming up on your show pretty soon in here. Just like you guys are going to be featured on my show because I went ahead and took that episode about income reports and I posing it on a future episode of e o fire so stay tuned for that fire nation but neil closing words when he wants to say brother. That's that's pretty much it. Thank you guys for listening and I hope you guys actually take action and get that podcast. Course it will change your life. It will take some time a patient. John's been doing this since two thousand twelve grade over two thousand episodes but but that's what you need to focus on is just something that I don't know why people don't do it. They think it's so hard but it's one of the easiest so easy authentic create fire nation. You're the average of the five people you spend the most time with you've been hanging out with N.. P. The and J. L. D. Today so keep up the heat and of course head over to eofire.com type neal in the search bar in his sean spatial pop up by the way the past episodes he's been on entrepreneurs on fire will also pop up as well Neil. Thank thank you brother for sharing your knowledge truth for telling us about Uber suggests for you know obviously sharing the fact that you have this daily podcast called marketing school which fire nation you should be checking out for that we salute you and we'll catch you on the flipside subside. Thanks hey fire nation. Today's value bomb content was brought to you by Neil Patel and my through good strengths are productivity discipline in focus in the can become your greatest strengths as well in just one hundred days by visiting the mastery journal Dot Com pick it up a mastery journal in you'll be off to the racist you can use Promo Code podcast for a nice little discount for listening to my podcast in I will catch you on the flip side the biggest needle mover in my business funnels. The software used to build my funnels click funnels no question visit e o fire dot com slash click to start your free fourteen day trial.

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How to Pivot and Persevere with AJ Picard

Entrepreneur on FIRE

22:01 min | Last month

How to Pivot and Persevere with AJ Picard

"What's shaking fire nation J. L. D. here with an audio masterclass on how to pivots in persevere to drop these value bombs I brought Aj Picard on the Mike. He's a fulltime entrepreneur and has been so for over three years now. He has a passion for design in creating products in loves playing talking in Washington, anything, related to technology. And basketball and fire nation today will be talking about why pivoting is so important how to persevere in today's world as well as some incredible overall advice for all entrepreneurs as soon as we get back from thinking our sponsors. Looking for a business coach who has helped the thousands of entrepreneurs at just like you to increase your profitability by an average of one hundred and four percent per year, all for less money than it would cost to hire a full time at minimum wage employee schedule your free consultation today with Klay Clark at thrive time show dot com slash fire thrive time, show dot com slash fire. Aj say what's up to two fire nation in sure so the interesting about yourself that most people don't know. What's going on fire nation? Happy to be onboard here. Something that people don't know about me. Actually happen. Two months ago. I was at a sixers game and I was recording our point guard Bensimon shooting three pointers in the corner, and he happened to hit seven in a row, which is very rare 'cause he can't shoot and bleacher report actually. To use my video and it went viral and had about ten minutes ten million views, so that was pretty cool that is you any kind of compensation for that or you? Just that's mine. Yeah, I was just like you can have it for free thought. They to use. That Super Bowl actually have queued up on my real sports. The Brian Governor an interview with the guy from bleacher report because I always fall that company and I just love the things that they'd done so. I'm looking forward to watching the episode personally but I wanNA. Do Asia is really focus on today's topic, which is going to be all about how to pivots in persevered, and these are two things that have never never been more important than this post cove in one thousand. Thousand Nine hundred world that we live in for sure there's a lot of pivoting going on. There's a lot of persevering going on and guess what fire nation if you are falling short and either of those categories, you are gonNA struggle, but if you are just thriving in both of those, then you can be thriving as well so less with your background AJ. Who the heck are you? Where are you from? And then what? The heck got you here to this point today? Man. I'm actually from born and raised from Philadelphia Pa. Living in Maryland and I kind of started my entrepreneurial journey back in two thousand seventeen when I started going full time on developing the social media at that I'm now pushing. Right now called Clara. And what club really does is just help. You feel more connected to your surrounding community by providing our users with a way to connect with locals in the area and discover things to do in their community as well, so let's maybe talk quickly about club, because I am curious like how you initially came up with this idea like I love talking about the Aha moment like that poor in like why that happened for you and then also sure just like one or two. You think are kind of cool case. Studies of people that are used Clovis excessively for one was actually sitting in the king of Prussia Mall. Near Philadelphia, it's it's massive mall and I was in the food court, and I was just people watching day, and it was around the time back in two thousand fourteen, when instagram started kind of picking up traction and twitter. We had snapchat as well and I was thinking to myself. Why couldn't I why can't I I guess? Hone in on a specific location and connect with people in that same location as me almost like a hyper local platform, so that's kind of how I thought of that idea of. Like. I want to connect with people that are in this mall right now. Correct correct and I was like you know this could be a great way. You know if I'm in college to meet New People at a party. That might be super crowded it could be used at a networking event or even at a sports game, just just to connect with people in that same location that you're currently that that was the goal. Is this for businesses to? Because like what kind of POPs into? My mind is like I'm walking into King. King of Prussia Mall and I get an alert on my phone, says hey, not sure if you're hungry if you are for the next ten minutes, we're going to have fifty percent off. Pretzels over at pretzels are us in like I would just be like well. I wasn't actually that hungry. Until you just kind of maybe think of Pretzel in my mouth so here off I go. Is that like one of those things that could happen? Man So these businesses can create a location based announcements or promotion so to speak so when users. Don't into that specific location where their promotion is located in. They're going to collect it, which means that you know if you did walk in through that King of Prussia. Mall Front door. You collect every promotion that that business in that King of Prussia. Mall's currently promoting. So you know we offer that that I guess easy transition to discover discovering things to do in your surrounding area and active promotions in your surrounding. Surrounding area from from local businesses located around you and the one thing that POPs up in my mind is kind of like a potential user is at what point is overwhelmed like walking into a mall and there's a hundred and twenty four stores and get one hundred twenty four promotions like a one point. Is that just become like spam mail that we all get our inbox? That is a great point, we actually. Actually plan on fixing this issue as we start to grow, and we're GONNA limit the amount of promotions or announcements in specific location, so it's going to be super exclusive. Obviously we would. We would have to charge these businesses more, but as of now we're just trying to get businesses inside and and willing to promote for free supply and demand baby elephant so again without going into too much detail because we do. Do a decent amount to talk about today, give us maybe like one or two quick case studies. That's clients of yours urges individuals and users have experienced over the lifespan of clever. Yeah, so actually right now. one case study I'd love to. Share is for cove in nineteen. We actually are. We've had some users create chat rooms representing local grocery stores near them and what they've done is they've actually posted. UPDATES. What these grocery stores haven't stopped for other users to kind of jump in almost like a real time update so that users don't have to navigate or travel to this local grocery store just to find out that the supplies that they're looking for are in stock, so we had a user that created a shoppers market chat room and they just posted. Hey, that you know. They're still out of paper towels. You know and so it's not a good idea to come to come to shoppers if you're looking for paper towels, but the goal is that these users will continue to. This chat room whenever they're in shopper so that other users can get real time updates instead of having to again travel physically to shoppers and risk getting infected by corona fascinating. Okay, so that's one. What's another one? Another one is actually we had a couple of. Users use these chat rooms to chat about business ideas. Chat about stocks chat about sports specifically sports here in Baltimore. We have like a chat room, just talking about the Ravens and Philly. We have a chat room talking about the sixers. I it's it's almost like a location based threat, which is really cool to say. Let's be honest. One of the sixers going to make a legitimate idol run be honest with me i. mean honestly I think. I think they're I. Guess the roadblock is to me their coach. Unfortunately I think he is a great player development coach, but we need someone that has that that championship experience that teaches young guys and develop a leader out of these young guys to get to the next step sounds like the sixers may need to make a pivots. Is a phenomenal segue because the topic and focus of our episode today is all about pivoting and persevering so Asia. Break it down for us. What is the biggest pivot that you've made to date? Yes, so that's a great question, so when I started this journey back in two thousand seventeen. Every entrepreneur is so optimistic that you know when they first start their journey. Everything's GonNa go. As planned and they have the best idea in the world, and it's going to be so easy to raise venture capital. And that First Year of building club, I had I had a lot of wake up calls and I was living off my savings at the time. And obviously, when you're not having any money coming in, though saving that savings starts to dwindle very quickly, so I didn't want to go back to corporate I wanted to continue to pursue my dream and continue to work for myself, so I was trying to figure out other ways I. Can create money in my industry, and that's when I started really diving into design and website development, and to be honest with you John if if I never took if I never entertained that. I guess pivot. Be Right now considering the fact that I. Put a Lotta time each day into honing my craft, and it allowed me to start doing a lot of freelance projects for a lot of my friends. Family which allowed me to increase my runway so that I can continue to pursue my dream of getting club off the ground. Let's talk about why pivoting is so important for you and your experience and the pivots you made like what would you want to pass on the fire nation as to the importance of pivoting, and you know maybe when to no one, the right time for pivoting is a lot of self awareness. During Corona and covert right now you know we have. We have a lot of businesses. pivoting I saw a shoe company pivot from creating shoes to creating masks. And you know you just gotTa figure. It's got to be self intuition where you're. You're noticing an opportunity, or you're noticing that something isn't going correctly, and you need to make a change and at the time I just knew that if I continue to go down the same route I was going down I. I would probably need to get a very soon. Which is why I you know pivoted and started learning new new? Skill sets so that I could branch out, and he still work for myself at the same time. Continue to do what I love doing so fire nation. I think is very important to recognize that listen a great idea. Is just that a great idea. The next step you have to take action, you have to take action upon that idea. Why then with within that action? You can start getting feedback. You can beginning engagement with audience. You can actually start seeing people reacting and hopefully talking with seeing what they like what they don't like so that you can adjust, you can evolve. It as you move forward and fire nation. We have so many more vibes coming up as soon as we get back from thinking our sponsors, hiring can be difficult, but if you're a company that's currently trying to hire you. Face new difficulties from safely reopening your doors to finding the right person for a specialized role housing wire could relates. They needed to hire an ambitious reporter to cover news stories on the US mortgage and housing markets, so they turned ziprecruiter Ziprecruiter, smart matching technology finds people with the right experience for your job in fact four out. Out of five employers who post on Ziprecruiter, get quality candidate within the first day, and that's how housing wire found Alexandra Rojo Alexandra never imagined she could get a reporter job in the midst of Kobe, one thousand, nine, hundred, hiring frozen in the idea of looking for a job was discouraging, so she created a profile on sip recruiter ziprecruiter Mash Alexandra to housing wires, reporting job because her degree in writing skills were a great fit for the role. Housing wire received application only four hours after the post the job in a few weeks later Alexandra. Alexandra started her dream career zip recruiter held Alexandra find the right job and they helped housing wire. Find the right person for their rule fast see how ziprecruiter can help you hire. Try it now for free at Ziprecruiter DOT com slash fire. That's ZIPRECRUITER DOT com slash fire, so AJ. There's a lot is going on in this world right now. I'll say there's a lot of people that are reaching out to me and saying you know what John. Sometimes good is getting in the way of great. I had a good job I had a comfy existence. Existence I didn't like my job. It was good it was paying the bills, but man. I've always wanted to create something great. That I'm passionate about something that I'm excited about, and now I'm either furloughed, or I got fired or laid off, because of everything has changed in this world, and in some ways I'm I'm like secretly excited about it because now like I'm forced into this world of entrepreneurship, and to make it on my own, so for those individuals that have always kind of wanted to take this path. That's obviously why the listening to. To this episode right now. What's some advice? You'd give to them right now. I would just be open. Minded you know sometimes you end up going down a path that you would never think you would end up going down and that's just how life works. Sometimes life is constantly changing. The world is constantly changing, which means you have to be constantly changing and constantly adapting you know you see a lot of businesses for example a blockbuster who didn't adapt and now they they've been. They ran out of business. It's just very important to continue to build. Build that skill set, and to continue to learn and push yourself to learn new things. Even though that might make you feel uncomfortable. It's always a good step to get out of your comfort zone so that you can grow as a person, and as you grow is going to help you to where you ultimately want to be. Which is you know your angle fire nation? There's a quotes from Martin. Luther King Junior I'm obsessed with you. Don't have to see the whole staircase to take that next step, and that's such an importance just understanding to. To have because so many people don't even take one step or two steps because they're like well. I can't see the whole staircase I. Don't know exactly where I'm going like. Of course you know you don't know what's going to unfold. Is that next step going to show you? What's possible in that next snap and so on and so forth so you don't have see the whole staircase fire nation. Please take that next step. Surround yourself by the right. People consume content like this. People like Aj and others who have been there done that. Who've? Who've pivoted in persevered and come up with ideas when they're sitting in the mall. I. Mean these things do happen I mean my idea came when I was on a walk. You know by the way these things happen, but you got to put yourself in the right situation and that blockbuster comment was so true because guess what they weren't saying fire nation. What could put me out of business? They weren't having that conversation if they were, they would have realized what could put them out of business and guess what they would have been the Netflix's. Athletes or they would've bought Netflix's when they had the opportunity to. For. You know a fraction of what is worth today I mean it's unbelievable when you think in that way, so. Let's talk about claver real. Quick like you know we've talked about. That advice. You gave as far as like taking that next step. What do you think the next step for Klavan is today I think the next step for club right now is to obviously build our user base, but to show to start to build this community where. People understand. Hey. This this APP is adapting to my location no matter where I'm located in the world as you open up Clavo your greatest almost with a map that's similar to Google maps and on this map. There are chat rooms that you can join, and you can quickly navigate to your announcements page to see what's going on an area, so if you're in an area like myself, which was Baltimore two years ago? where I I didn't know anyone but my girlfriend. I. It's a great APP. That I have opened and start connecting with locals and meeting New People and discovering what what what is there to do in Baltimore, so that's the main goal just getting that getting a spending the word about what we're doing and showing how it can help people, and how can be a toll for people to you know have fun and their surrounding community connect with locals easily and right now you know during Corona Covid I. It's a great tool. Tool to just meet new people because of social distancing I mean you can really just jump into a chat room and start chatting with people and that specific location and that chat room might be right next to you on the map, so it's just a great way to just kind of just network in your area, and in your community, and I'm really excited to spread the word about it. A lot of people AJ are intimidated by the thought of even creating APPs. In there because I'm not a techie person, so like what advice would you give fire nation if they have an idea and they wanna take that first step in the APP space, but like me. They aren't quote unquote. techie people so I would definitely find someone in your network or in your group of people that is technically savvy. I can't tell you how many times I thought. I could do it on my own, and the result wasn't good. And if you have someone that stand Nicole behind you that can kind of breakdown or translate that language for you. It just gives you the upper hand to someone that doesn't understand ten ago world because at the end of the day. The tech industries like a whole other language that you have to learn, and I'm still learning it, and it's something that's constantly adapting constantly pivoting and growing so. You're pretty much playing. Catch up if you're if you're going to dive into this market. Which is why suggest you really find a connection that has been in this market for years and understands the INS and outs, so let's wrap this up Aj with you. Giving one final piece of guidance of everything we've talked about today when it comes to perseverance and pivoting in what you have going on, give us the one key takeaway that you want to make sure that we get after this episode and I know Yes something special for fire nation so share. Share that, and of course let us know how and where we can connect with you for sure the one advice I just wanted to give everyone out. There is I. Just want you to look into the mirror, and and really lucky yourself and ask. How bad do you really want to make it as an entrepreneur? Or How bad do you want your product to get off the ground and into the market? Because it's GonNa, take a lot of effort and you're. You're going to really need to be row with yourself on how much effort this is GonNa take. It's I don't want you to be scared to take this jump, but I want I want to encourage yourself to take it because you learn so much along this journey i. mean I can't tell you how much I've learned over the past three years just doing it on my own and and teaching myself and just become a better person than where I was three. Three years ago and I just want to encourage you know get the people that support you that. Are there for you and I? Want to encourage you to chase your dreams because you know if you continue to push back your dreams, you're never going to chase them. when when it comes to finding me, you can obviously find me on Instagram at AJ card. Underscore My twitter name is a little difficult. It's actually pick a card any card. And it's at P. I c., underscore a card and e card and I spend at least I wanted to offer to any business that wants to partner with club and start promoting inside of Kava we. We would offer this to you for free. All you need to go. All you need to do is go to our website. WWW dot club dot XYZ slash fire fell out the application, and we'll start promoting your brand side of cover for free fire nation. Get on the. Platform I mean. This is important to get that marketing out there and get that word out. There be a first mover, the first mover advantage. This is critical because you know this. You're the average of the five people you spend the most time with and you've been hanging out with A. And J. L. D. Today, so keep up that heat head over to fire DOT com. If you just type A. J. in the search bar, his shoeless page will pop up with everything that we've been talking about today, but of course fire nation. You're called action is this if you have a business in, you want to drum up some more lease and you want to just try a different marketing channel because we should always be trying new exciting in different marketing channels. CLOVA DOT XYZ slash fire. Check that out in Asia I. WanNa. Thank you for sharing your truth. Your knowledge, your value with fire nation today for that. We salute you and we'll catch you on. The flip side John, thank you so much man! I really do appreciate it. Hey, fire, nation, today's value. Bomb content was brought to you by AJ, and if you had your big idea already, will you be ready to ignite, but if you haven't well? I got good news for you. I have a free trading that will get you to your big idea and less than an hour. Visit your big idea. Dot I O. Your Big Idea, Dot I. O. and I will catch you there. Catch you on the flippity flip side. Looking for a business coach who has helped thousands of entrepreneurs at just like you to increase profitability by an average of one hundred and four percent per year, all for less money than would cost hire a full time at minimum wage employees schedule your free consultation today with Klay Clark at thrive time show dot com slash fire thrive time, show dot com slash fire.

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Strategically Positioning Your Company for Sale in 7 Steps with Terry Lammers

Entrepreneur on FIRE

27:51 min | 10 months ago

Strategically Positioning Your Company for Sale in 7 Steps with Terry Lammers

"What's shaking fire? Nation J. L. D. here with an audio masterclass on strategically positioning Your Company for sale in seven steps to drop the value bombs. Here I have brought Terry lammers. He's a certified valuation analysts and co-founder of innovative eight of business advisers. He works team to guide current business owners looking to sell their enterprises as well as prospective buyers his new book. You don't know what you don't know is is an in-depth examination of the process of buying growing in eventually selling a business so fire nation. We're going to go through those seven steps today as soon as we get back from from thinking our sponsors in the beginning stages of your business you may have custom corners to save money. I get it but now you have a real business in this time you had an attorney by your side visit Biz Council dot com slash fire to get your first month free. That's B. I. Z.. Council dot com slash fire last weekend. Cleveland will help generate more than one hundred million in sales for innovative direct to consumer brands. Like yours now. What they're sharing their insights with you from segment targeting criteria to sample marketing campaigns? You can run. Clavier does go to guide. Is Your destination for peak holiday revenue. Download Yours today at CLEO DOT com slash fire terry say what's up to a fire nation in sure something interesting about yourself. You're south that most people don't know all right well. Hey what's up fire nation. I thought it would be very appropriate that most people probably don't know that I. I was a volunteer firefighter for twenty two years. And I'm retired from that but I'm still president over district. Well thank you for your service Terry. That definitely AMIS. Lobbying a military veteran myself. I always love people that have served in any way shape or form and fire nation. Is You know we're talking about strategically positioning shing. Your Company for sale in seven steps and I just love step by step process. That's how I create my courses my products my services so terry you're speaking my my language brother. Let's dive in was step one. which is identifying the critical factors that determine a company's worth? What is that and how do we do that? The biggest driver of value in a company is it's cash flow. And you know you got a couple of steps down there further. We'll talk about you know it's not about sales. It's not about net income. It's about the gross profit in cash flow of the company. You need to get down to the true cash flow of the company Net income has some hidden things in it like depreciation you may have a personal expenses on your income statement but really getting to the true cash flow of the company is what's going to drive a large part of the value of the company. So if you were to approach a company and you didn't know anything about them and they wanted you to determine their worth breath won't be the process. You would go through to do just that you know. When we do evaluations the first thing we do is get three? Five years worth of financial statements and or tax returns and We'll put that into an income trend meeting you know like fifteen sixteen seventeen eighteen and go straight down and then when you get to the bottom to the income we go through through and we asked the owner a bunch of questions because there's certain aspects that we do to get to the true value of the company like adding back depreciation amortization those are non-cash at the expenses adding back interest expense. Because if you'RE GONNA buy the company you're going to have your own interest expense. Normalizing certain expenses like owner salary. Sometimes you see you were the owners not paying himself anything and we WANNA put you know a normal salary into that into the cash flow or even rent sometimes if the real realestate and they're not they're either paying themselves. You know too much rent. That's coming out of the company or not enough rent at all. We need to put a fair market value. Rent went in there. Also when you get when you get to that cash flow then down at the bottom. You know what we're going to be looking at. What's what's the trend line doing? Are they making about the same every year. Were maybe we use an average Or is it good situation where the income's going up to three hundred thousand You know three years ago. Four hundred and five hundred or were isn't an unfortunate fortunate situation what we call the glider path or the owner kind of took his foot off the gas five years ago in the incomes. been slide coming down year after year after year. So if the income's going straight up you know do you value the future cash flows of the company or if it is on glider. Path down are are you. You know you value in it just on the last year or even gonNA value lower than north last year's cash flow was that usually a great starting point. Don't be be on a glider path fire nation. You WanNa be on that upward trajectory ins just real quick before we move on to step two. What are some of the best practices that you've seen companies implements that can really improve their overall worth right out of the gate with your financial statements? You need to be on a cruel accounting. If you're going to buy a company and they're using cash Asha counting. That's a red flag buyer. Beware there's too many ways you can manipulate. The financial statements using cash accounting accrual accounting is much more accurate. It's going to give you an idea you know without without a cruel accounting. You don't have accounts receivable or accounts payable so what kind of outstanding receivables do they have customers paying on time is do. They haven't accounts payables out there. Things like that. That's that's a that's a big one right out of the gate a cruel accounting fire nation. If you don't know what that is make sure you're talking to your CPA to your legal team. This is a step in the process to getting your company's Networth where it needs to be John and the second thing I would say is having having readable financial statements. I get it two ways where I get one page in. It's like here's my income. Here's my girls profited. Good here's my expense. One one expense in a net income the flip side of that is when you get an income statement. That's eight pages long. That's too long it you know people get complacent with your financial statements in sometimes Saudi. CPA's so it's important to make sure that you have very readable financial financial statements that are summarized but still give plenty of detail talk about step to finding the right attorney to handle the deal in the the right bank for your specific needs. You need both rate attorney and the right bank talk about that so important to have the right attorney Enwright Bank Talking about attorneys. You make sure you get an attorney that has done transactions before Where I see people were? We're things really go south. Is that come. into an emanate transaction with an estate planning attorney or somebody who's never done it before and they can can really rack up legal expenses quickly for by fighting for things. That don't really aren't necessary in the deal. I like to use an example. We bought a company Personally bought a company. It was a property management company and we had two terrible attorneys. They didn't like each other. They fought with each other the whole time which ended ended up costing US tons of money but we was buying a property management company and we spent a whole day. Arguing about hazardous materials. There's no hazardous. There's materials with a property management company. Why are we even talking about this? So it's it's important that you get an attorney that's GonNa work with you know what battles to fight in no winter Lee something go. Aw Banking Makings interesting. Big Banks little banks banks. Everybody looks at a bank that they're all the same. They're not a big banks. have their purpose. This in if it's a very large transaction you may need a bigger bank But in general if you're selling a company under a million dollars it's probably easier to go to your small community bank. Thank but if it's a deal that you're going to need an SBA loan go to a bank that's familiar with SBA loans You don't you know you can go to a yeah we we'll do. SBA SBA loan. But they haven't done one in two years in it can really bog up the process Another interesting thing interesting about banks is not all banks like lind and on the same things. After I sold the oil company I worked for a large bank. Probably one of the top ten in the United States and they had a moratorium on construction -struction loans that means that it wasn't gonNA loan to construction company period so you could be the most profitable construction company out there and it's just they're not gonNA make loans to it however they love to make loans to doctors if he was a doctor they'd lend you a half a million dollars without looking at your balance sheet so different banks like different things. Unlike non ORC Pied Real Estate. You know some don't like oil companies because there may be hazardous material to him. Some don't like restaurants so when it's important when you go to a bank pick a inc.. That's comfortable bowl with the industry that you're looking at now. Let's move into step. Three and the reality is financial advisers. kind of gone a tough rap over the years I mean as with every profession there are great financial advisers and there are not so great financial advisor so first off. How does a company no when they actually need? I need a financial adviser and then once they said yes we do need one. How do they choose the right one on this one? John Typically look at the individual maybe so more than the company but the to be probably the biggest divider is gonNA be. Do you have investable assets of less than a million dollars in specifically less then say a couple of hundred thousand dollars or do you have an investable assets greater than a million dollars if you have investable assets greater than a million alien dollars. You're really GONNA be looking for an Roi. A registered investment agent in in what the biggest differences with them is. They're earning fee off off of the total amount of your portfolio. So it's in their best interest to do -ciary to you. Meaning take you and your in their best interest in grow your portfolio. And they're not the most important thing to remember is gonNA sell you products. What people really get wrapped up in when they have a say one hundred thousand dollars investable investable income is? There's a lot of instances where you're getting sold financial products. And that means that the financial adviser that you're working with may not have have you in their best interest but they're earning a commission on what they're selling you. That's the really the biggest difference and entrepreneurs that are so under business. I was a classic example when I sold my business. I probably had listed one hundred thousand dollars in investable assets in I was not within our I eight and after selling the company now all of a sudden you have seven figures to invest in. It's important to make that jump from to a tomatoes can have your fiduciary Shihri interest in mind step. Four can be a little counterintuitive because you would think that nonfinancial things. We're really affect the value of your company. But that's not really the case so talk about the non financial things that we need to be aware of that really could affect the overall value of our companies. You know this is very important. We've had some companies that we've tried to sell. That had one recently that had over half a million dollars in cash flow and we just couldn't sell it in the reason for that was because the owner did everything This happened to be a trucking and logistics company and he dispatched a trucks All the employees reported to him The all the customers came to him. He did everything if you take him out of the picture it it. The company doesn't run and that's a problem so you you really want to get to wear your company run without yourself We use if you go to our website. You can take a free Questionnaire for devalue builder system in the value system is really about eight nonfinancial things and convective value value. The company Another one is Switzerland structure in evaluator system which talks about Switzerland was a very independent company. Are Independent country. I'm sorry yeah so but is your company independent of anyone customer. Anyone employee or anyone supplier I used to have a customer with the with the oil. Oil Company was about a trucking company about fifty truck operation. So I mean this was a pretty large pretty large company any hauled all of the milk out of a local dairy sorry but guess customers. He had one so that customer leaves the company's done in and you can find similar more situations with you know suppliers. Maybe you have a contract with that supplier and contracts not transferrable to a new owner though. That's a problem. So there's hidden things that property management company I talked about. We ended up having to do a stock sale because there was over four hundred contracts to manage the properties. He's in there wasn't a transfer clause in the contract so we would have to renegotiate all those contracts. So there's you know that's that's something that should have been addressed well before that. That person wanted to sell that company fire nation. It is going to matter the number of revenue streams that you have how risky your business model is all of these things are going to be factored in. You need to go through these steps one by one by one to be sure that you are as prepared as possible in fire nation. We are still going to be talking about steps. Five six and seven as soon as we get back from thinking our sponsors clave IOS mission is simple help brands grill and they have a proven track record especially when it comes to the busiest online shopping days of the year black Friday and cyber Monday last cyber weekend Cleveland help generate more than one hundred million in sales for innovative direct to consumer brands like yours. What's the secret to the success in Howard? Today's top online brand preparing to set new records holiday season. That's simple personalized marketing. Marketing experiences experiences that create authentic relationships with your customers and show you understand them and their preferences in order to have a successful black Friday and cyber Monday. You must understand your customer purchase motivations and what kind of marketing messages. They should receive the more. You can own the customer experience. The more successful you'll be and unlucky for us. CLEO helps most innovative online businesses own their growth to help you clearview has released a holiday. Planning Goto Guide get the guide in maximize axiom. Is your fourth quarter sales by visiting CLAVIJO DOT com slash fire. That's K. L. A. V. Y. O. dot com slash fire in the beginning stages of your business. You may have cutting corners to save money. I get it but now you have a real business. Something to protect in his time you had an attorney by your side. Enter Enter Biz Council Biz Council provides you with your own dedicated business attorney for a fraction of what it would normally cost Biz. Council comes from the same guys who started charted legalzoom and now. They're changing the way small business owners access lawyers without breaking the bank. Here's how the council works for just eighty nine dollars a month. You get a dedicated gated attorney. You can talk to you at any time. That means if you have a question today tomorrow or next month you can just pick up the phone and get answers from someone you trust. You can also get contracts reviewed for for free and if you need something drafted from scratch your attorney can help you at a discounted rate in a nutshell Biz. Council handles legal staff so you can focus on your successes visit Bizet Council dot com slash fire to get your first month free. That's he dedicated business attorney waiting for you at B. I. Z.. Council dot com slash fire so cherry. Let's talk about step of five and you mentioned it a couple times prior but now we're really going to do a deep dive on focusing on profits in cash flow. We're not talking to sales and net income so break that down for us. This probably the biggest thing that I have people come to me all the time. It's like man. My sales are up a half a million dollars this year here and I feel bad when I tell them who cares if your sales are up but you don't make the same gross margin in your gross profit didn't go up. It doesn't matter that your sales went up. You didn't generate any gross profit from from what you sold in fact you might have just generated more work for yourself exactly and that happens a a lot when people are getting you know as they grow their companies got this big customer gave him a deal and then it got a bigger customer and I gave him a bigger deal while the next thing. You know you're hiring employees as in doing all this in in in you're just you're just cutting your legs off from you know underneath. Yeah Yeah so you know the next. The next biggest thing is gross. Profit the net income. If you're looking at the net income especially in today's environment with bonus depreciation you know if you bought a large piece of equipment. They may have wrote off two hundred and fifty thousand dollar's depreciation well that's going to have a significant effect on your net income. But you have to remember that gets added back into net income to get to the true cash flow. Oh your company and you know this was really something that was kind of an Aha moment for me. Because I had a business coach when I own the Oil Company and they taught us about getting Kabila earnings before interest depreciation taxes earnings before interest taxes depreciation. You know that's I heard network that anyway. You know it was always. An eye was pretty large company so we had a ton of depreciation and it always frustrated me as a business owners like man Dan but didn't have that depreciation it'd be making a heck of a lot of money and then you get taught that you know. Hey that's a non cash expense and it gets added back but in the back of your mind is always like well. But what's the bank. Thank looking at you know are they are they. Are they looking at net income or are they really looking at the true casualty company. So that's what was Kinda neat about going to work for a bank. After I sold the Oil Company is that you bet your life. They're looking at cash flow. So that's very important in. I have people come to me with their financial statements on their heads down and shoved across table to you and they've lost money but they've lost money because they have a large depreciation expense. You start adding that back in. They perk up a little bit. And it's like oh well maybe maybe we in doing so bad after all focus on profit in cash flow of fire nation not sales in net income. You need to think about this when you're going through the process of what you you are really looking at in measuring now number six. This is kind of interesting because so many people are so focused on the prize. They're just so focused on the sale working towards that that they don't develop a life plan for after the sale interior. You've probably seen this. Let's talk about like what's the process there. I seen this personally. And it hits you like a truck The last chapter in my book is don't be like the dog that caught the car. Another words have a plan for your life. When you sell your your company I I was? I was literally only forty years old when I sold the company. And you're right. I was totally wrapped into it. It was always my plan to grow the company and and sell it a bottle Levin companies and I drew it and and I've had somebody value it and it's in your world we can sell it for that. Let's sell it sold. It had to work for that company company for six months and then all of a sudden it gets really quiet. Because your phone's not ringing anymore. You're used to going one hundred miles an hour. Four hundred people coming to you in a day and now you look at your phone. It doesn't it's not ringing Ever everybody's gone your employees your customers demerge you think and this is great. What I've been living for you know I'm GonNA haunt fishing golf the rest of my life? Well after about a month of that all your friends are working yet. You know in in my wife's telling me you need to get a job so it is important it. It doesn't matter if you're forty or if you're seventy you know you need to have a plan. What are you GonNa do you is? It is very important to think that through. Fire Nation Develop Valla pe. A Life Plan for after the sale. Now steph seven the grand finale. Ask questions because you don't know what you don't know which which happens to be a pretty good lead into a book that I might have heard of. It's always a bucket list is item of mine to write a book and I love the saying. You don't know what you don't know The byline is everything you need to know to buy or sell a business but you know in the book. I talk about things that I did write in things that I should have done differently and and I can't have any regrets about selling my company but do truly a lot of things that I didn't know you and you don't know direct questions to ask. That's why you know I'm not coming on the show to say use a business broker but go to somebody who's been through some transactions before because you've got to ask direct questions whether you're selling a company any or whether you're buying a company You know if you're buying. The company wants to write due diligence questions. I should ask. If you're selling the company you know what's the steps that I need to take before bring during this thing to market that truly going to get get me true you know The best value for the company and a lot of times. It's just the littlest things but if nobody's told you you you don't know so don't hesitate to ask questions and I'm sure a lot of people out there would be exactly like how I was. You know you're you're going through the process of selling your company. God forbid you don't want anybody to know about it right But it it is. You need to seek out the right advice and I run into two people all the time. I had a gentleman Couple of weeks ago in my office I valued his company at over fourteen million dollars. And he's just. I don't need any help to do this. I look at contracts. It's all day long and while he's sitting in my office I told him two or three things are going to help save him hundreds of thousands of dollars in every time you would catch him kind of going. Oh yeah okay I think I would. You know there's one hundred more we gotta go through. You don't know what you're doing and you don't WanNa transaction that Lard hard large. You're talking about some real money but but it's real money. It doesn't matter you know if you need a million dollars to make it to your retirement plan or ten million again. There is a process to go through and just like you know I wouldn't take somebody's gall bladder out. I wouldn't change an engine out of a truck but but you know the people that do that. There's people that can help you through the process of buying or selling a business. But what if you say it in a holiday in the night before would you do. Of course they used that before. So Terry you draw a lot of value bombs brother. You've walked through these seven steps. Give us the one overall overall big takeaway you WanNa make our listeners really gets then let us know how we can find out more about you. Give us a call to action but where we can find your book and then we'll say goodbye. You know. I've thought about that. You know you've obviously given me these questions talents. Like what's that one big thing and the only thing I could think of was the movie where shoot at forgotten. It wasn't you know he's holding up. Finger is GonNa Watch that that one big thing and it's like you know. I think the big thing is you don't know what you don't know you have to ask questions. Everybody's situation is different. You you know the is the book is about mergers and acquisitions I start off talking about buying companies and why it may make sense to buy in existing company as a strategic acquisition acquisition or you know versus company starting a company from scratch which can be difficult. Maybe a franchise is right for you Then there's a simple. There's a chapter on a simple way to value the company and get you know looking at somebody's financial statements and getting to that true cashflow Then get into. The process of buying a company wants to steps. The the middle of the book is about building your team. And I'm a big believer in building a team and that's why I think it's hard to say there's one person but you know who's your banker who's your attorney who's your financial advisor who's your. CPA You know. Is there somebody else you need. Make sure you have a team of people helping you at the transaction After that we in the book talk about bankability. Or you bankable person you you're GONNA go by a company do your company or you even have your stuff together together to know that. You're a bankable person. So we talk about being bankable and basically there's two sides to every loan cash flow and collateral then we get into building value. Oh unique company and that's kind of where the eight value drivers of the value builder system. Come into play. And from there we get into confidentiality -ality in the process of selling the business. And you know the last the last chapter then is about. Don't be like a daughter. Takhar have a plan for your life after after you sell your business very important so The book is available on Amazon. You can find me on linked in our website is www dot innovative with two N.'s. Innovative be a boy apple DOT COM. There's a ton of information out there at invite you go to the website you can click on the media button and see several articles and and other podcasts. That I've been on. There's three questionnaires that you can take the value builder system questionnaire there's another one called Biz equity which which is a free kind of ten thousand foot view valued free evaluation tool that you can use and the other one that the name is escaping meals top ahead but it's basically basically A questionnaire that's asking you. Are you ready to exit. You know do you have a plan. How much time do you spend in in in your business It's a it's a good tool to to start with so those are all free owner website long with a ton of weather information fire nation. You're the average of the five people you spend the most time with Hugh had been hanging out with T. L. J. L. D. Today. So keep up the heat and head over to fire dot com type Terry in the search bar in his show notes page will pop up with everything that we've been talking about today. Best show notes in the Biz and of course you want to check out his book. You don't know what you don't know it's an in-depth examination of the process of buying growing and eventually selling a business terry. Thank you for sharing your truth with fire nation today for that we salute you brother and we'll catch you on the flip side. Thank you sir. Thanks everybody hey fire nation. Today's value bomb content was brought to you by Terry and successful entrepreneurs they accomplish big goals also. I mean huge goals. That's why I created the Freedom Journal to guide you fire nation in accomplishing your number. One goal in one hundred days and I'm talking step by step step step by step day-by-day anyways visit the Freedom Journal dot com use Promo Code podcast and I'll get you fifteen dollars off. Fire The nation as a thank you for listening to my podcast. Catch you there or catch you on the flip side in the beginning stages of your business you may you have custom corners to save money. I get it but now you have a real business in his time. You had an attorney by your side. Visit BIZ COUNCIL DOT com slash. Fire Wire to get your first month. Free that's B. I.. Z. Council dot com slash fire last cyber weekend clearview help generate more than one one hundred million in sales for innovative direct to consumer brands like yours. Now they're sharing their insights with you from segment targeting criteria to sample marketing campaigns. Means you can run. Clavier does go to guide. Is Your destination for peak holiday revenue. Download Yours today at CLEO DOT com slash fire.

attorney Terry lammers CLEO DOT Your Company Cleveland CPA T. L. J. L. D. John SBA advisor co-founder president United States Switzerland CLAVIJO DOT Fire Nation
Mastering your mind: tools to create a mindset of success with Ariel Garten

Entrepreneur on FIRE

31:27 min | 1 year ago

Mastering your mind: tools to create a mindset of success with Ariel Garten

"What's shaking fire nation J. L. D. here with an audio masterclass on mastering your mind the tools to to create the mindset of success into drop these value bombs. I have brought Ariel Garten Orioles neuroscientists psychotherapists in co-founder of Mus- news the brain sensing headband that helps you meditate. REO HAS BEEN FEATURED ON CNN New York Times Forbes Fortune Men's health and so much more aerial all in Muse help you understand and supercharge your brain and fire nation in today's masterclass will be talking about what is meditation how it can help you what happens during meditation to the brain how can help you as an entrepreneur and so much more when we get back from thinking our sponsors the one one funnel away challenge from. Click funnels support you from day one through day thirty to help you get your funnel live. In just thirty days joined the next one funnel funnel away challenge for just one hundred dollars at ao fire dot com slash funnel. That's ill fire dot com slash funnel customers customers want more from brands delivering more means owning the customer experience taking control over data acquisition analysis creative and delivery clovio caused owned a marketing and believes is the best path to growth for more visit cleave. Yo Dot com slash fire. That's CLEO DOT com slash fire fire arial say what's up to fire nation and sure so the interesting about yourself that most people don't know hello hello fire nation. It is awesome to be here so something about me. You do not know I just learn that John. One car on the price is right. What you don't know about me is that I cry at of joy and happiness when people win insane things on game shows 'cause I love when I love life and I'm happy for everyone. That is so fun. Although I could tell you a couple of stories about winning my car that might turn your tears of joy of joy tears of sadness ahead nece because it's a pretty interesting little backdrop so that whole game but overall it was a great experience. It was fun and I love that you love celebrating meeting with people so much fun and fire nation as I dropped in the intro. What are we talking all about. Mastering your minds about the tools. They're going to create the mindset instead of success and mail. Let me tell you Arielle has created quite the tool we're going to be focusing on that today but first and foremost let's just start off by sharing with fire nation Arielle. What is meditation so most people have a misconception about meditation. They think your mind is supposed to go blank and then maybe be a levitated neither of those things ever happen. Meditation is just a practice or training that leads to healthy and positive mind states so it's a training that you do over and over again that trains your mind to be healthier and happier there lots of different forms of meditation. Most people have heard of Zen or walking meditation. The most most common one is focused attention refocused attention on your breath. Your mind wanders notice it any return and when you do this activity repeatedly some amazing things things happen to your mind and body which we'll talk about in the rest of the episode so I love the fact that you're really clarifying that I'm not needing to levitating while I meditate so I'm not totally doing it wrong and fire nation going to talk a little bit more my personal meditation in the upcoming segments here but let's just talk about how not she could help people in general so there's has over a thousand published studies talking about meditations ability to make changes in your mind and your body to help you improve your attention. Decrease your stress improve your productivity. The improve your gre scores even chain potentially change the way your body and brain age. It's really tremendous and when we kind of dig into how and why this happens as we see a few things so remember. I told you that in a focused attention meditation you put your attention on your breath you notice your mind has wandered you then. Choose choose to turn your attention back to your brother than following your wandering thought. This is. The basic focused attention loop when you do that. What happens is you for many people for the first time don't follow your wondering thoughts in your wondering mind so most of us just kind of go through the world with a brain that thinks us we have lots of thoughts and we just sort of assume that they're supposed to be there and often they're negative and ruminating frustrating and emotional in just kind of keep thinking him well when you choose to take your attention off if you're wondering thoughts and put it onto a neutral object what you've done for many people for the first time in your life. Is You've changed the relationship to your thoughts. You've gained control over them. You are no longer at the mercy of what's in your mind. You can actually choose what you think about so you don't have to think about the things that are negative in ruminating and frustrating you can choose where where to put your mind and when that happens will often people because come a whole lot happier because you're not stuck in negative ruminating frustrating thoughts you also have incredibly positive effects on your body can improve your immune system help you go into rest and digest it can help improve your cardiovascular function on and on. I mean fire nation all of those benefits. They're real and who wouldn't want those benefits. Are I'm just curious because you know one thing we hear about all all the time in this world where we're literally having these attention spans that are now like less than goldfish or like three seconds four seconds then we're off to the next thing. Our phones are always buzzing. Seeing our computers are always flashing. We're always hearing all these noises and distractions is just like the Bright Shiny Object Syndrome is everywhere. I mean in my mind. That's why I go to meditation because it just helps me just disconnect in refocus and recenter. What have you seen in that area. We've seen tremendous effect in that area so when we talked about you know following the wandering mind what we're talking about is following any distraction so whether you're following the distraction of your phone going or the urge to go check the kitchen to see what you're going to eat right now or the urge to go talk to a friend at the water cooler you can then identify all of those little distractions and wanderings wondering say nope don't need to go back. They're gonNA come back to the thing that matters to me the work. That's in front of me. The thing I am focused on my big goal so becomes an extraordinary tool to decreased distractions in all aspects of your life. I'm a huge fan of tools like about three years ago. I noticed that entrepreneurs were really struggling when when it came to setting smart goals specific measurable attainable relevant. Time Bounds and then actually accomplishing those goals which is why I created the tool called the freedom him journal and now it just guides people walk through that process and now they do it once in Allie understand the process and they had they have had the guidance to learn how how to correctly set a smart goal and then accomplish that goal you've done something very similar with meditation in Ukraine tool and that tool is called Muse that I've actually been using since two thousand sixteen so on my fourth year now of actually using Muse so give us your origin story behind that like where did the idea come from to create that a tool. What specifically is in? How does it make meditation easier. s`amuse is a brain sensing headband helps you meditate and so awesome for me. Hey that you know the entrepreneur on fire. The entrepreneur has been using this for the last four years. I love that's fantastic. Some use gives you real time feedback on your meditation Tation to know if you're doing it right and to keep you into that focused attention zone so most people when they sit down to meditate don't really know what they're supposed to be doing in your brain. Kinda bounces is all over the place now like Oh my God this sucks you get up and you just don't do it again. You think you're added any dental. Do things that you're bad at. We wanted to change all that so we made a tool. It really shows you what you're supposed to be doing. The gives you real time feedback on your brain as you meditate and that allows you to track your progress with real data so there's is no more like. I don't know what I'm supposed to be doing this working. It's like yes. This is what you're doing and look at the progress. It is working so amused as is it tracks your brain while you meditate eight with an EEG headband. It's actually reading your brain activity so the same device that ut and like a hospital but this is in suite slim little wearable bowl device just kind of like a fitbit so you've got a little wearable device on your forehead. It's tracking your brain activity in. It's letting you hear the sound of your mind. Will you meditate when you're thinking distracted acted mind wandering you actually hear it a stormy and as you bring yourself to quiet focused attention it quite the storm so in this really simple way you're able to know when your mind is wondering and when you're focused and then after the fact you get data charts graphs things at show you what your brain was doing moment to moment so you can reflect you can learn you can see our progress and you can keep on-track to meditate day after day and then get all the amazing benefits. Let's talk data for a second fire nation because the reality is this. I'm a competitive person like I just love competition. I love analytics. I love numbers. I love just the overall image engage. That's what gets measured gets gets improved. It's just such a true statement for me and so before music and I was just sitting down. I was doing it from day to day. Having those issues that reo was talking about or just like back on the good of this mind wandering I suck at this like Blah Blah Blah all these things were going through my mind and it was tough to get consistent with that but then when I started using muse he's back in two thousand sixteen is like day one and then I looked at day ten and then I was like I can see the pros the progress that I'm making now I can actually see these visual graphs rafts of how I'm improving you know how I'm more calm for longer sessions during these meditations and to me it's just like man. I can see the growth I can see the progress and men do we as humans especially preneurs. Love progress has such a special word and we can see ourselves progressing whether it's our business our life our health our wealth else wherever that might be that is absolute goals so to me. That's such a huge part in a huge benefit amuses that I'm getting real tangible feedback back on what my last session was but also how that compared to prior sessions in where my trends going and there's been weeks been like I just off my game right now and I've been able to identify. Wi- like it's sleep has been crappy or stress has been through the roof because of this project or that and it's really this pulse in this insight right into my life that I just really truly loves so. Reo like around that he may be expounded about about how other people have used muse to really benefit themselves and that data driven way so you really described one of the main benefits of meditation which is to be able to give you insight into yourself so that you can then make changes. So you know Mus- doesn't Zap you. It doesn't automatically make you smarter but it does guide you and teach you how to do an activity. That's really critical to help you. Hone your focus and and reflect reflect on what's going on in your life reflect on what's going on your body and then make the appropriate changes to improve people describe it as having a mirror so like if you'd never looked in a mirror and one day looked in the mirror like oh my God this is this is what my here's been looking like the whole time so you can like look in that mirror and be like Oh oh and it's not it's not a scary thing. It's not a weird thing. It's just if you've never meditated before the shows you what to do and if you have an existing practice this gives you a new year ear new insights to understand your own trauma process and really really meaningful ways and people get super excited about it and then they start to share music with people. I I don't know if you had this happen. Your household but like mom brings it home. Dad starts using it. The Teen Start Meditating and competing with each other meditating war then all of a sudden. Everybody in your life is talking talking about meditation talking about how it's working what your graphs look like what the changes are in you see the effect really like ramp forward with everyone. We see it in companies. He's too so we'll bring us into a company often like the CEO will use it. He falls in love with he or she falls in love with that and says like I want everyone on my team. Doing this and we come in and we do challenges challenges. We'll have like teams working together. Meditating talking about their meditation you can really see the shift and culture. It's beautiful and it's such an overall is good brand. Play fire fire nation to think about I mean this is an area where you can strategically invest in yourself by saying hey like who's the decision maker or who's the person that's kind of the leader at this company. What if I give him or her. One of our products they fall in love with it then obviously that becomes something that's talked about at meetings you know people start the conversation precision and it just becomes more of this now culture in the company. They're just like wow meditations actually something we can talk about. That's open. That's potentially beneficial. Let me give it a whirl because so you know if my boss who's crushes finding a beneficial is going to be beneficial for me so it's just a good idea in a business as you're listening to different strategies and tactics that rl us to blow low at Muse. How can you do something and your business in a similar way now. Let's get back to specifics during meditation like what does happen to the brain so oh meditation can actually make real changes in the brain so we have this area in the front of her head called the prefrontal CORTEX. It is our attentional control center. It's are higher order processing. It's the thing that separates us from most other mammals to thing that lets us really be human to think to plan to organize to focus so bad news as you age. You're prefrontal CORTEX. Than's good news. If you're able to maintain a long-term meditation practice you can maintain the thickness of your prefrontal Cortex even as you you age so this ability to keep your attention on track to inhibit to planned organiz is a as a really a process that can and grow and actually chain grow with the structural changes in your brain as you meditate totally awesome we also have another error brain called the Michaela and the images the fight or flight response wants. It's the thing that causes you to go like there's a fire over there these days. There's a wrinkle my pants and I'm going into a meeting. Oh no no no no. I got an email for my boss. Maybe I'm being fired. Hold on I just hyper reactive so our big ten to hyper react and that gives gives us these sort of overly strong emotional responses that can cause friction in our company caused us to make bad decisions caused us to speak unfairly the people yell at her kids in so with meditation what we're able to do is to actually calm down regulate the McCullough and you even see this us in short term meditators. You can see a decrease in the activation of the amid look in long term meditators. You can even see a decrease in the size of the Mike less so these are like persistent changes and you can kind of think about it as the relationship between the prefrontal CORTEX and the Akilah so meditation you are strengthening your prefrontal. Cortex your parents who can plan Organiz see and it's now you're prefrontal. CORTEX is talking to a migdal in down regulating saying like hey it's okay. This thing is not auden emergency. We can actually see the landscape here we can of wisdom we can see far and wide and everything is. Okay and McLeish calm down. You really strengthen your prefrontal. CORTEX is ability to regulate your Mikla and therefore regulate yourself and your emotions and your responses and your ability to wisely what's going on in world fire nation. I hope you understanding all of the vast benefits and I mean that's just the thing is back in the day. You might have asked me you know he John. What are the benefits of meditation and it's been like you know. It's just important just like relax. Closure is and just take a deep breath and you know you're. GonNa get some benefit from that but I would have. Maybe stopped there because that's just where my education starts but you can just see these are based on studies and long term research of all of these massive benefits that happened to somebody who practices meditation on a regular basis so the trick is how do you get into it on a regular basis and again for me. It's just been the ability to track and see my progress over time that's honestly been that massive game changer and without going to deep because they don't want to scare people off but talk a little bit about some of the neuroscience of meditation so we just talked about the neuroscience of the relationship between the prefrontal CORTEX and the amid Dula meditation can make even more changes in your brain and long term meditators. We can see an increase in the size of the hippocampus so the hippocampus the campus is the area of your brain responsible for learning and memory we also see increased thickness in the Corpus callosum. The Corpus callosum is the bundles of nerves that connector left and right hemisphere so it's as if you're seeing increased integration in the brain you can see an increase in the temporal parietal junction so long term meditators. You'll see an increase in the part of the brain the temporal parietal junction that's associated with compassion empathy and perspective changing some of that give me some of that yeah yes and one of my favorite studies done by. Dr Sarah Lazar she was able to show that after just eight weeks of meditation participants had an increase crease in the density of the gray matter. WHOA so just for context the gray matter is the number of connections that you have in your brain and those neuroscientist. I'm not supposed to say Glib things like well L. The more gray matter how you have the smarter I can tell you that Einstein had more gray matter than the average individual are like that correlation. We're going to run with it and fire nation if you think thank. Reo has been dropping some value bombs. I mean we're talking like neuro science value bombs. We're just getting started. We have some really killer things coming up. As soon as we get back from Thinkin Linkin our sponsors thank you sponsors. Do you want to be successful as the most recognizable direct to consumer brands of course you do. Do you ever wonder how disruptive aww brands became so successful. The answer is they took control their growth in the experiences. They delivered to their customers. Customers are tired of poor predictable marketing getting what they really want. Authentic experiences value entrust your ran has viable to damage with out data targeting and one size fits all messaging to deliver memorable marketing needed control as much of the customer experiences possible only then can you build athetic personalized experiences that show you understand your customers and their preferences from the first impression to the nineteenth purchase. Cleo empowers you to own your growth in the experiences you deliver. It's time to take control of the data customers. Choose to share with you the the analysis and insight the data creates in the creative that data influences only thanking deliver experiences worthy of your customers and their dollars to learn more about how clearview helps helps you own your growth visit. CLEO DOT com slash fire. That's K. L. A. V. I. Y. O. Dot Com slash fire. We're all L. striving toward different goals. Maybe your goal is to get out of debt or quit your job or take your existing business to the next level regardless. You're just one funnel away from accomplishing your goal in with the one funnel away challenge from Click funnels. You can get that one funnel live in just thirty days. Here's how it works joined the one one funnel away challenge at Ao Fire Dot com slash funnel everyday you'll receive a mission to complete each mission being a step in the process of creating building and launching your funnel get ready to rock your fun with Tri Factor Training Approach Daily Training Live coaching and accountability from day one through eighth thirty complete the task given and to you every day for thirty days and by the end of the thirty days you should have a funnel that is live and ready to generate leads in sales joined the next one funnel away challenge for for just one hundred dollars at L. Fire Dot com slash funnel and Gets Daily Training Live coaching and accountability from day one through day thirty. That's ill fire fire dot com slash funnel Arielle. We have just been talking about all the mist that comes from committed dedicated regular dealer meditation and honestly I've mentioned multiple times. How muses helped me become that regular meditation so let's talk about the are moments like what was the moment that you're like? You know what I'm going to create an actual tool. That's GONNA wrap around. Somebody's head like where did that. First this vision come from so the vision started back in two thousand and three. I was working in the lab of Dr Steve Man. He's one of the inventors wearable computer he's the guy that made google glass literally before Google did and he had an early brain computer interface system he built at mit in the nineties was a single electrode on the back of your head and by focusing focusing a relaxing by shifting your brain state. We were using it to control music in the room and is we're doing this. I stood back and said Oh my God we're like literally controlling rolling the world with their brains and the world needs to know about this and this is totally commercialize until I can see making a product here so it got together with my co founders. Chris Amy Mini who's a brilliant engineer and he was one of Steve's master students and Trevor Coleman who is a friend of mine who was just awesome it business knowing how to make things people loved and the three of us got together like any good startup regularly intrepid basement building business plans for business that didn't yet exist and we you know trying to show people people the power of their minds so we made a levitating chair he could literally relax and the chair with levitating the sky and then we made a thought control beer tap would focus on the beer would poor and we did massive project at the Olympics where people could control the lights on the scene tower. The Canadian prompt buildings and Niagara Falls with their brain from across the country like totally we're completely able to see so far outside the box and accomplish something that most people would have thought was completely impossible in credit credit a lot of that with these similar techniques that I learned in meditation to like quiet the negative voice too quiet any sense of limitation that you have and just be able to see this clearfield of what is possible so we had this amazing amazing technology and it was still in search of an actual product. We didn't know what the thing we're going to go to market with. It was and ultimately recognized that as cools it was to control technology outside of yourself. It was even more powerful and more valuable to be able to control control our inner technology and so we recognized that we could use this tool to give people real time feedback on their brain in what was going to be one of the most valuable people skills to learn in their life and that was to meditate. I was a psychotherapist at the time is trained as a neuroscientist so I was constantly trying to teach my patients to meditate eight and nobody would ever do it. You know you teach them. They go home. They do a little bit. They come back. It was a failure I was even struggling with my own meditation practice because as I had a million ideas and a million things I wanted to do in sitting down for five minutes seemed antithetical and through the course of building this tool we recognize that we are building something that could really moves in deal from you for humanity and now you know came out in two thousand fourteen you got it in two thousand sixteen now we have literally hundreds of thousands thousands of people all over the world that use it every single day. We have two hundred different research institutions that use it like Mayo Clinic Harvard NASA. It's even the NASA Marseille emulator We have professional sports teams that use it. NFL teams Olympic like Olympians across the aboard people who just need to hone their focus their attention and rock on in life now use the tools to help them do that. Reo fear is something that lives within us. All I mean we're human beings reality of life but stopped so many viewers from ever accomplishing what their goals are what their dreams are so as we're talking about meditation. How can we use meditation to help US overcome these barriers of fear so fear has two components one is mental and the other is emotional so meditation teaches you to deal with both of them so in the mental component. You have things that your brain is telling you like Oh. No this is not gonNA work. It's not good enough enough. Go back to where it's safe and meditation teaches you to deal with those thoughts. Let them go not engage in them and keep focused on what matters if you're also has an emotional component. Can you feel this thing in your body. That's going and when he can learn to overcome the emotional aspect fear when you can learn to change your relationship to it you can get through any fear so in this station of fear rises in your body at rather than it triggering a bunch of thoughts which triggers more fearful sensational triggers more thoughts with meditation. You can say okay. I'm having some sensation in my body. My chest is tightening. My heart is racing but I don't need to give into that. I I don't need to be ruled by it. I can acknowledge the sensation happening. I don't need to fee roll into thoughts and feelings. I can disconnect the relationship between the feeling I can experience. Sensation fully have come have a go and no actually I am fine this whole time that fear doesn't need to roll me that this is just sensation that might be old might be based on the past might be based on you know how our bodies were wired to live thousands of years ago. It's not based based on present. It's just my body's reaction and I can see clearly the goal in the future that I'm going towards and I don't need to let sensation get in my way fire nation and you don't need to be ruled by fear acknowledge and then release and that's something that meditation can really help you do so. Let's talk about testimonials because people like myself have been using news has helped in a lot of different ways but what are some other users of mu saying that you think fire nation would find really interesting so we keep hearing things across the board. in some things that are surprising so sleep is an obvious one. Lots of people use muse before they go to bed to help them sleep better and stay asleep. people use it during the day to deal with stress as it comes up. I mentioned there are a lot of really top athletes. I can't say who they are. Arbat like There's a football team that wins all the time and they use news. I can say Tom Brady because he's the guy I can't say anything and you know they've found it extremely effective across the board to help with you know sports performance recovery and the ability to like live well every day and the stories really vary you know sometimes it's a mom talking about how for the first time she was able to realize that she was in the park with their kid and not present just helps you make life better because you're present at the moment and for other people it can be about productivity like knowing how much more efficient you can be because you're not pulled off by your distractions in your own mind or real distractions in the world around every couple of seconds so the the stories have been pretty awesome now see. I've been using US as part of my morning routine for a long time and I just love it as part of my morning routine senior go for walks. I have a rebounder I meditate journal. I have like this ninety minute morning routine that I use but I'm going to be honest I never really thought about also using it right before bed to kind of test because I recently got the ring and the ordering gives me these unbelievable sleep scores when wake up every morning so I know how long I was deep sleep. Rem you how long light sleeper times. I woke up throughout the nights what my heart rate was like. There's so many cool things again. I'm just like a data guy like I love to be able to actually see how I've been doing. In different areas of my life I am going to start using amuse who's before bed now as well and just to see what if any impact that has like that'll be really interesting. Do you have a partner that yeah okay so notice if he or she notices notices that difference because that's something I've actually heard from partners or like Oh. My husband sleeps differently. Maybe like the snoring will disappear. If only it was that magic right that would be magical so reo you dropped some incredible value bombs in the area of meditation in the benefits of Muse talk to us right now about if there is one thing that we as the listeners of this could walk away with what would that one thing be that one thing would be the understanding ending that the simple act of noticing your thoughts and choosing where you put your mind can fundamentally transform your life and Your Business. Mike dropped fire nation. I hope you enjoyed this episode and Arielle actually has an incredible gift for you. You fire nation. If you are just saying you know what meditation he's become more part of my life and this tool muse jail and just other incredible entrepreneurs hours and sports celebrities use. What do you got for. We have fifteen percent off. If you use the code fire at choose mused dot com shoes shoes muse dot com fire nation you're going to get it to take fifteen percent off with the Promo code fire so take advantage of that. That's a big get chunk of change that gets you going in your meditation dreams so fire nation. You also know your average of the five people you spend the most time with and you've you've been hanging out with AG J. L. D. Today so keep up the heat and head over to fire DOT COM type Arielle. That's A. R. I. E. L. In and the search bar her show notes. Page will pop right up with everything that we've talked about today links to everything but of course you're direct call to action is choose. Muse M. U. S. E. Choose Muse Dot com check out what their website has gone on check out the incredible tool called Muse in if and when you checkout out use Promo code fire for fifteen percent off and reo I just WanNa say thank you for dropping these value bombs on fire nation today for that we salute you and we'll no catch you on the flip side. Kauai hey fire nation. Today's value a bomb content was brought to you by Arielle and fire nation of created the treasure trove a literal treasure trove of free courses for you. I teach how to podcast how to run a mastermind how to create funnels that convert in so much more and they're all free visit e o fire dot com slash resources to start learning today and I'll catch you there or I'll catch you on the flip side. The one funnel away challenge from Click funnels supports you from day one through eighth thirty to help you get your funnel live. In in just thirty days joined the next one funnel away challenge for just one hundred dollars at L. Fire. Dot Com slash funnel. That's e o fire. Fire Dot com slash funnel customers what more from brands delivering more means owning the customer experience taking control over data acquisition analysis creative and delivery. CLEO caused this owned a marketing in believes is the best path to growth for more visit CLEO DOT com slash fire. That's Clavijo. Dot Com slash fire.

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How to Scale your Agency to Six Figure Months with Cat Howell

Entrepreneur on FIRE

41:52 min | 1 year ago

How to Scale your Agency to Six Figure Months with Cat Howell

"What is shaking fire nation J. L. D. here with an audio masterclass on how to skill your agency to six figure months having six figures in revenue every single month and I have brought cat howl on the Mike. She's the founder of the FACEBOOK performance base media buying agency Z eight loop Social Agency Academy in Adult spray theory of her in fire nation. When we're talking about a lot of things today like pricing Protestant services versus the most effective prospecting methods the best ways to automate lead generation how to build up production teams that actually deliver result in so much more as soon as we get back from thinking in our sponsor growing businesses need qualified candidates in qualified candidates can be a challenge to find lucky for US ziprecruiter makes it simple fast and smart and right now you can try ZIP recruiter for free at Ziprecruiter DOT COM slash fire. That's ZIPRECRUITER DOT com slash fire. Ziprecruiter the smartest way to hire when it comes to hiring background checks are a must entrance union sharable for hires enables immediate access to employment screening tools that deliver reports in minutes start your on demand screening at sharable dot com slash fire in use code on fire fifty at checkout to save fifty percent on your first screening cat see what's up to fire nation and sure something interesting about yourself. The most people people don't know hello fire nation. I'm really excited to be here so something that a lot of people don't realize about me is I was actually talking about this. Last night. I learned sales as a stripper when I was quite young. Actually so that's a f anyone ever wants to refine their sales skills. It's a great profession to go and will I think we're going to have to have you on a different podcasts to talk about that specifically cab but but that is definitely something I did not know in well. What can you say we can all learn something everywhere. I guess and fire nation as I mentioned in the introduction. We're talking about how to scale l.. Your agency to six figure months having six figures in revenue every single month. We're GONNA be talking about a lot of awesome things like prospecting methods how to automate lead generation so much more but I wanna start off with this cap because so many people have issues pricing pricing products pricing services you name it if his pricing is difficult for most people so we'll talk about pricing models that actually allows you to land trophy clients for many any freelancers and agency honors it kind of feels like you're pulling pricing out of thin air or your mimicking what you're seeing your peers doing which can work work to some extent but in many ways you're taking a big risk there and you're opening yourself up to go way over scope with clients and ultimately that's. GonNa lead to burn out so really the key for pricing is to really understand internally what it takes to resource that service offer and so that Oh really starts down to understanding what service that you're going to be really competent as as an agency and creating creating a robust process around that you should have that already if you don't have a process around the core service offer that you have whether that scaling ecommerce ads or building websites or whatever that might be you need to do that as a first step foundationally for your agency and once once you have that as a process you can really see what kind of talents you're going to need. Is it a copywriter that you need in there. A media buyer do need a strategist list an understanding that will then allow you to put together a production team in once you have that you can price the services properly so normally what we would do is create what we call service document which is a fancy word for a menu of prices and it basically has <hes> each line has three columns <unk> lifts down the service of for example. It's email sequence launch sequence and then in the next row. You'll list out all the deliverables deliverables included in that so <hes> six part e mail you get one revision. It's integrated with your C._R._M.. We will split test it. I will create a workflow flow for example. That part of the document is what you put inside of your contract by the way to protect yourself in case the client ever goes over scope that it's clearly listed in terms of service while it says here you had one revision or this was included and this is therefore four out of scope and then once you understand that then you can price normally that works through by the hour internally so you calculate how many hours is rick <unk> required and what does that talent cost you for agencies. That's always usually going to be cost of goods. Sold will be human labor and and then you can price it. You can add your margins on their <hes>. Normally a lot of agencies will try to <hes> so we sit it at around two ninety seven an hour internally as an agency. That's something we would never share with clients but normally agencies will try to add anywhere between five after thirty percent profit margin what they're doing fire nation. Do you have a service documents. That's a menu of services that you offer with price points. This is GonNa help protect you is cast said if you ever need to refer back to that and I love that idea of pricing by the hour internally and then you add your margins on top up fire. Nation is all about knowing your numbers you have to know your numbers and then you can add the margins that make sense for you that is so critical legal in every way shape and form and something that I'm really hoping you're GonNa take away from our conversation today so cap changing topics a little bit because this is something you've been able to do really well and that is actually prospects actually gets clients that you want that can pay your price points in your margins and make you a successful agency. What are some of the most effective prospecting methods that you've developed over the years. When I was freelancing I really struggled with the normal prospecting methods and I had to be fair. I didn't really know the full spectrum of what was available to me because back then this was like five six years ago there were actually actually wasn't that much on the web about this kind of business model and everyone really kept their cards really close to their chest in the industry so I was I was is barking up the normal routes of like networking. I would go to you know morning. Networking events marketing meetings I would go to conferences. I would try cold calling I would send out snail mail to marketing managers and I I really struggled to get traction in that method personally because in hindsight now what I now realize is I didn't have a clear understanding of what might own core competencies were as an entrepreneur. You're what I'm really strong and I'm not so strong at so for example. I'm not good at cold calling. It's something I dread. I'm actually not great at networking. Don't don't like large crowds of people but I'm very good at content and I didn't understand these concepts so therefore I didn't approach prospecting method the right right way back then for me. Everything cracked when I at managed to essentially kind of pioneer like an agency automated funnel at the time. I was really frustrated that I was offering facebook media buying services to clients in that in my mind that I felt okay a bit like an impostor because I thought well if I'm selling these services to businesses surely I should be able to do this for my own agency and so that started a about a ten month to a year process where I spent a lot of money trying to crack a funnel online when that happened. That's really what changed really my life and my entire business so that was what I started to when I started to mentor peers in the industry this kind of automated made his final which usually will lead with a case study basically four main hooks as agency that you can use for funnel online and that's going to be of case studies or testimonials <hes> that's GonNa be value based. <hes> hooks like a Webinar or something where you're you're giving insane amounts of something d._i._y.. For example you can also use hooks like performance based or free audits <hes> an-and you can also <hes> use hooks like where you're leveraging your your authority essentially so those are the <unk> the four main hooks and when I started to teach hundreds agency owners had build out these automated finals what I then realized through that process is that the best thing you can do for prospecting affecting in your business is to set up multiple pipelines and base those pipelines off of your strengths. What are you really strong at and so yes <music> set up an automated funnel that leads with a hook that is based off something you actually have in your business so a strong case study or <hes>. Maybe your brand Dan you to the scene and you need to offer trials or performance base revenue share but lead with a hook and set that up and get it going but never depend on that lat. This is the biggest mistake I see people make because your final is going to depend on traffic source like Google or linked in or facebook and the reality is you don't control those and those things get updated every single month up facebook. I'm not even GonNa get into that. That's almost a weekly thing and if anything ever happens because of that you're really exposing yourself as a business because here you are scaling growing and hiring increasing the responsibilities on your payroll hero at if your funnel stops. You're going to have a churn rate. Every agency has a churn rate of clients. Let's just part of the industry. You're going to be screwed. You'RE GONNA. <hes> eerie <unk> put yourself in a really hard position financially and have to let go of your team so what you. WanNa do as soon as you set up your first pipeline make sure that you identify another prospecting method that you could be strong at as a team or individually and I could be like strategic partnerships. It could even be running podcast. That's it's a great way to prospect clients as well but set that up as well just to protect yourself as a business so let's go through this fire nation. These were great great eight points number one a case study or testimonial that can be a great prospecting method value-based hooks like a Webinar doing free audits or having performance <unk> based service or leveraging your authority. Those are just some ways that are really going to be effective for you. Prospecting in the key to all of those fire nation is to set up an automated funnel in case. You should have a little bit about this but maybe give us an example of an automative funnel what that would look like from beginning to end yeah sure so. It's actually not not that complicated but there's a lot of moving parts to it so the essentially what it would. Let's say you're leading with your case study <hes> essentially how how that would play out as you produce an online portfolio if you will of that case study or a funnel or landing page and you're GONNA create an ad and drive traffic into that landing page now. There's you could run this as Messenger Lee Dad's. The premise is exactly the the same year essentially trying to get people engaging in consuming this piece of content so that you can build authority affinity the awareness amongst that that target audience on that landing page on that funnel. You're usually than going to have a call to action but nets when invite get people to work with you or to book in Strategy Call. Normally you want that to lead through to another landing page where you're going to embed a form form and you can start collecting information from your leads. This is important because when you get on calls with leads you WanNa understand or have a holistic understanding of their business but also you want to be able to screen out the leads that are actually not a great fit and this is how you start to get the right right. Kind of people into your business is one part of it and so there you create conditional logic on that forum and if someone is for example if you don't WanNa work would drop shippers. You can ask questions on there that would self identify drop shipper and you can then send them somewhere else but not allow them to book a call with you. You can still nurture these people but they don't get to book a call in with you because they're not a good fit so anyone that passes. That kind of form is then redirected to who a- calendar where people can book straight into your calendar. This has been what I have found through a lot of testing the most effective active way to do it at having that calendar right at the young really helps reduce people dropping off in that process but that's essentially what a funnel looks like now. There's a couple of moving parts in there and so when and if you do try to launch one of these it's really important that you understand where things should be converting at so that if it doesn't work for you because what I tend to see a lot of people will come into a a roadblock with their final and the first instinct for most those people is to address the ad creative or fix the traffic channel or changed the campaigns or change the targeting when in reality the bottleneck was actually at the form or it was actually on the landing page so really understanding where things should convert means that when you launched this you can properly assess where the bottlenecks are and when you know where the bottlenecks are you can apply the right solutions to to get it going to get it to you know to the next step. Sometimes there's more than one bottleneck but that's a yeah it's perseverance but that's essentially an automated funnel. It's quite simple in premise. Let me run through a real quick fire nation. Let's say you have a a case study on a laney page drive traffic to that through ads have a call to action to book strategy call. But then leads people to a second landing page with is going to be a form you collect information and start qualifying them to make sure that you're going to be talking to the right people and if they qualify then you book them directly into your calendar for a call that can be the process. It can be really that simple now cow. One thing that I think is a big reason for your success is that you have pillars for your agency that you stick to the you believe in the you will not violate so share with us the three pillars that you have for your agency so people need to know like entrust entrusts you in order to buy from you and this is actually true for every single industry so whether you're in ECOMMERCE or running agency and so the pillars pillars are essentially content pillars to ensure that you're rotating through content in a way that will enable people how to build or for you to build that authority in that awareness not affinity because you don't want to just be posting means all the time and not talking thing about your services and vice versa. You don't want to just be talking about your services all the time. I was going to put people off but before I kind of talk about these fillers and in how we use them strategically. I think the something that's really important to that end foundational to actually like your pricing. You're prospecting methods. It's in everything is really nailing down your positioning and that is some people call that year niche and that's going to be based off either specific persona that you service or a specific service offer or could be a combination of both so for example you could say that we are <unk> our special while we are specialists in helping event organizers <hes> sell out tickets months in advance really really understanding like who are you targeting. What are their needs. What are the outcomes that they want and under <unk> mapping that out spending a lot of time with that is the key to any success with an agency or any business for that matter you see this all the time in the drop shipping space actually where most drop shippers will completely fall flat on their faces and yet you have some who have horrible websites and they'll have you know hundreds of products skews everything about them is just screaming like this shouldn't work and yet they do well and when you actually look at what differentiates gates the drop shippers that succeed from those that don't most of the time. There's a lot of variables obviously but a large part of that is the ones that succeed it had really nailed their messaging. They're not selling features in. They're not selling a service or a product or selling benefits right or selling a feeling. They're selling a solution on outcome and that's so important any of the content you put out there. Any of the prospecting is really understanding. Who Are you speaking to stop trying to be everything to everybody. It's GonNa be really hard to get momentum in your business that way and understand what it is that they really want with the of course solution that your service provides not the features <hes> but what are you actually solving for them once you understand that they can create really powerful content pillars killers so we have affinity which is one of the pillars which is like people need to like you so those are things like behind the scenes memes. Schumer's really good if that's on brand for you to to build rapport with people then you have the authority piece at which is your trust right. People need to know that you're gonNA solve the problem that they have so that could be testimonials. That could be a press articles. You've been featured in awards any of that stuff. It could also be industry insights or tips like sharing your expertise in showing that your cross what you're doing will build a lot of authority with people <hes> and then you have the awareness piece which is essentially your direct response right. It's no good being the best kept secret in the world. People need to know that you actually have a service on a solution to their problems and so that's the that's the final piece where people know what you actually do end so you then essentially create a content strategy strategy where you rotate through those pillars whatever platform you're on what I would just recommend is if you go through that effort make sure that you put some media budget behind that content so that you actually get some really good leverage and then put those people into retargeting sequence so that you can start to stay top of mind with them. <hes> as we all know nowadays it takes a lot of touch points before consumer is going to make a decision especially with something around services or for agents at for for customers so that's pretty much how we approach those content pillars and for me personally that has helped me blow up my agency as well as personal brand. It was really the content strategy that we use that that helped with that fire nation. What are your pillars stand by those pillars embody those pillers absorbed them into your culture into what you're doing as a person as an entrepreneur as a business and make sure that you're letting other people know what you stand for so that they can really just relate to that and relate to you when they think of those pillars that you stand for and we have so many cool things coming up after we think our sponsors fire nation about building out production action teams actually deliver results in what about the best methods to actually on board them so we're. GonNa talk about some really cool things when we get back from thinking our sponsor sponsor as a small business making great hires is critical to your success and when it comes to hiring background checks are a must have unlike big companies with big H._r.. 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He was able to scale a staff from zero to twelve in a matter of months filling roles with varying levels of skills and experience Fred says if you are a growth company and you want a diversity of quality people to hire Ziprecruiter is the best solution out there in the U._S.. We staff to find her on Ziprecruiter. If you WANNA find hiring success like Fred did you can try ZIP recruiter for free at Ziprecruiter DOT com slash fire. That's ZIPRECRUITER DOT com slash fire once again ZIP RECRUITER DOT com slash fire Ziprecruiter the smartest way to hire we're back and we teased this right before the break and I want to really dive into this now because I think it's so important and that's building out production teams that actually deliver results Zolt. You've done this share with us how this has been my biggest lesson in business and it still is H._r.. In many ways I <unk> I'm I've always been used to being a solo prisoner freelancer having things my way and I have a streak of perfectionism which a lot of agencies freelancers in entrepreneurs have so it can be really hard to delegate work so what I've found has been the most successful approach for me and also in protecting acting Mike clients and their interest because the last thing you WanNa do is put all this energy to generating business for your agency and then new onboard a client and you're on client Tan and <hes> and then a month later the really unhappy and they wanNA leave and they wanna bail out of the contract or they do you a charge back right it. It will completely deflate you as an individual as a business owner and even your team could lose their Mo jo through that very quickly so it's important that your team fully understands how to deliver the success or the solution that your client is paying for and again that all it comes down to having that process. It's really important that has to be the foundational thing before you go and build that production team now. The approach that we now use is initially as you're scaling you ideally are GonNa WanNa tap into contractors because you can't really afford that cash flow load of the payroll on your shoulders right when your revenues are fluctuating so much so how do you ensure quality control when you're dealing with contractors so one of the things that we we start is as soon as we've finished our service document our pricing menu and almost before we start going onto building the prospecting finals or her pipelines we start to then put the word out for contractors and recruiting needs in this can be local job sites. This could be groups lots the facebook groups out there with really skilled people you could use <hes> directories like upward. We have one of our own as well for media buyers. There's so so many different ways to find talent out there but essentially putting that description out of the contract and then assessing people properly. I believe this is where I went really wrong. I would basically hire off a gut feel or personality and it usually would backfire on me so making sure you're assessing the people both culturally. Are they a good fit culturally for your business because that's really important right. If you have a mishmash of culture with your team you're gonNA struggle to attract really good talent when you're ready to hire internally people seek that they seek culture in their employer's as they seek that team family the environment and then assessing them in whatever tasks that they're doing so if you're bringing on a content manager get them to write some sample emails. Tell them that that you're not gonNA use it. You don't have to pay for that but don't expect them to do like a week of free work essentially if if you're bringing on media buyers test them get get them to analyze data account so you can tell how they interpret data can they actually look at numbers properly. GET THEM TO RUN or set up a little campaign and you may want to pay for something that requires a bit more work but essentially assessing them is really going to let you know pretty fast if that person actually actually knows what they're doing or what you're dealing with and also made highlight. Hey this person's actually really strong here. We could actually use them as copywriting over here I get them to double there so that's kind of the approach that we use but I would say that really important thing is how you onboard them into your business. So a little tip here is create a member sort of business portal for yourself for your agency and you can use it will drive as you can use a click funnels membership for that. There's so many ways you could use this but essentially have an on boarding portal for new contractors. I am team members any creates videos in there that explains what it is that you do as an agency what your vision is in your mission. What are your core values? <hes> in here is where you would also start sharing those processes right so you want to get them to go through the process I and then allow them to review did you that in detail. Ask any questions and then usually what we will do is we will run through it so I'll go through the process again and they will watch me do it and then finally me we flipped it on its head. We'll get them to go through the process and we will watch them and they can ask any questions throughout that it takes work. It's it's it's something that a lot of us are not able to do because unfortunately most people tend to hire as a reaction instead of being proactive with hiring hiring and so the house is on fire. They need someone yesterday and they don't have time to screen them properly but that can put you in a lot of trouble right. You're really really counting your ducts extend that that person's GonNa pull through for you if you didn't assess them properly so short term it requires a little bit more effort on your part but once you've gone through that process says you can pretty much let that person fly within your business if they're if they're good shit and that's GonNa take the workload off of you. It's going to prevent you from coming then happy to fix things and it's really gonNA protect your clients so it's super important that your proactive with your hiring and that you have a process in place to really identify. What are there competencies at are they actually skilled at those competencies so much value here fire nation one thing I really want to reiterate here is during your on boarding process you you have to you? Simply must create that business poorer for your agency with videos in templates with your mission and your pillars and your core values as an all of your processes and like had said this is work. This is a lot of work but it is so key because if and when you lose a member of your team you will not be recreating reading the wheel when you onboard that individual you can really rely on this portal to do the actual work so you can just say hey go to the business portal. I want you to go. Oh through everything we have. They're assuming that content come back to me with questions you have and those questions better not involve things that we covered in that business portal so it can be so critical so when you're on boarding new people for various reasons so cab. There's so many things that we can talk about right now but one thing that I know that a lot of entrepreneurs do especially people that aren't run agencies agencies is they just run themselves into the ground. They run themselves their business the agency right into the ground because they build something that has no chance of succeeding beating so how can we avoid failure and actually sustain success as entrepreneurs as agency owners yeah. This is the part that really gets nice to me because the way that I see it I I see the agency model or even freelancing model any the ability to offer service service to a client is such an easy stepping stone into the world of business as an entrepreneur and I say a hat having had experienced trying to create a physical product and going through that process and also information product I I will. I'll say having gone through almost every type of business you can have with products the it is so simple selling a service declines because there's there's no there's no manufacturers such involved right you can almost think of the idea and sell it the next day and so it's a huge opportunity and the reality galaxy is there's more and more entrepreneurs entering the scene every single day and that's actually only gonna go up and up as automation goes on the rise and you know even if there's another global financial crisis that's actually going to increase entrepreneurship in startups so any service that enables businesses assist to succeed or to provide a solution for businesses is a huge opportunity for anyone looking to cut their teeth in the world of being their own boss and owning their own business. Now what happens is a lot of people will start Her sometimes last sometimes a little bit more. They're really GONNA burn out and a lot of that comes down to those cycles of expending a lot of energy trying to bring people into the business and then losing those clients. It's almost like you bring to people on you. Lose three clients and that's an exhausting getting cycle in that really goes back to that process in the right production team that you have but more than anything what I've also come to observe is that even even when people have successful agencies or what you would you and I would call successful on paper financially. They're bringing clients in getting a team team. It's you know it's there's a nice churn happening there. You will sometimes still see people self sabotage their business and drive it into the ground so there's there's a saying out there that it's one thing to become successful. It's an entirely different thing to keep that success right and so what we want is sustainable ainable success and in my opinion in my observations in <hes> again. This is just for my own experience. I'm not saying that this is the right way or I.. I don't think there's necessarily a right way businesses thousands of ways to get to the same place but in my own experience what I realized was that when you have a business where you are doing activities inside of it that sit outside of your four competencies then you're going to start <hes> self-sabotaging you're gonNA procrastinate a lot of the work and drive things a little bit into the ground so normally what we would do with any EP anyone that we work with or what I do regularly as well personally is an I picked this up from a good friend of Mine Trevor Chapman. Is You create a aquatic essentially. N You list out on a piece of paper all of the activities that you're currently doing inside of your business so that that could be payroll. It could be accounting. It could be marketing. You're doing your campaigns. Is your freelancer euless out everything right but put down everything everything that currently sits underneath you in your business and inside this quadrant you're. GonNa Place each activity and in the top left hand in corner. That quadrant is going to be the things that you enjoy that you're good at these. Are Your core competencies. This is <hes> other otherwise known known as state of flow when you're doing them in your business you lose track of time your urine flow basically right. You're you're operating within your core competency you next to that on the right hand side so top right hand. Corner are the things that you don't enjoy but you're good good at now. You really want to be careful about this quadrant because this is the Quadra by can create a lot of people <hes> self combust shit like self combusting themselves because you're actually good at it but you don't enjoy it so a lot of entrepreneurs. Keep themselves in there because they know hey. I'm good at sales I bring in the money. I'm really good at it but if they hate it. They're not going to look forward to that right. That's going to get to them and after a couple of months maybe a year. They're going to start really self sabotaging that situation because they don't enjoy what they're actually doing but they think because they're good at it. They need to keep doing it. Below that you're gonNA and a half so this is the bottom right hand corner of the things that you suck at and you're bad at obviously you know you shouldn't be doing that at all and then bottom lefthand quarter quadrant. You're going to have the things that you suck at but you love so in that quadrant you you still want to hire people to support. Are you at that but you can start putting a game plan in place to teachers offered to train yourself because you enjoy that right or to shadow people and so when you're looking looking at this quadrant you'll identify tasks that actually should sit within you because if you can operate from his face core competency in your business. Your Business is going. GonNa be ten times better off for that and then it also identifies. Who'll you need to hire because you really need to get you absolutely should the bottom right hand quadrant off your plate as soon as possible the stuff you suck at and you hate that needs to those need to be almost the first people that you bring going into your business to get that off your plate as fast as possible and then you're looking at the next squadron. which is the one where you're not so good but you enjoy it right? You WanNA support that because obviously if you really enjoy facebook ads base suck at it and yet you're selling facebook ads services. It's not gonNA be a great situation for you or your business business so it gives you a guideline on who to bring into. Your Business and the key is to try to keep yourself in that top left hand quadrant shirt for as much as you can in your business and if you do that you're GonNa have a situation where every morning you're excited. If you end up having to work ten hours on your business. It doesn't feel like you did that because you were in flow in it makes all the difference from hitting burn out to actually really enjoying what you're doing and looking forward for it to stepping back into your business in creating something that's sustainable fuels you both financially but more importantly personally <hes> <hes> if you as an individual right which is you know also when a business should be doing for you fire nation. I love this quarter idea. I highly recommend going back and listening to this part in making it happen. I mean let me give you an example of my top left quadrant interviewing entrepreneurs. I love it. I can't and don't want to offload this activity. That's one thing that I do for my business for my podcast. This is where I shine. So what are the things in your top left quadrant. That's you need to be spending most of your time so cats so many value bombs this entire interview. Give us the one thing you want to make sure fire nation in really walks away from this audio master class with and then give us a call to action about where we can find out more about you and then we'll say goodbye. I think the most important take a piece of advice I can give you is tap into people that have walked the path that you're trying to walk out or tap into resources such as this podcast cast this is a great resource for people to figure out service documents in quadrants in all of that right and so there's a lot of free resources but regardless of what you do just seek advice from people that have been there because the reality is you didn't learn the stuff in school and unless you're you're replicating a model that your parents had that you observed growing up. You're really winging most of what you're doing. which is what I did and I know I know that I would be probably maybe ten million dollars richer if I had tapped into support a lot sooner I've come to appreciate this? It's a lot more now that I'm trying to launch a physical product something that I have no experience with zero understanding of really the understanding that Oh my gosh it costs so much more money when you try to figure things out on your own then when you actually just shoulder tap someone and go. Hey what's the next step. I need to take here and that's also going to be kind of like an accountability or support network free. That's really important because perseverance is really the key to success us and when you have that support network or a community that helps you to normalize what you're trying to achieve and also give you guidance <hes> it. It's just going to help you both in terms of your mental wellbeing insanity as well as ensuring that you feel like you're on the right path and so when you hit challenges challenges or speed bumps. You're not just throwing everything in and get giving up. That's probably the biggest tip if anyone would like to learn more or or to find out more about me. Probably the best place to go is a cat. Hal Dot com or we have the large facebook group facebook ad tax <hes> that's one of the biggest facebook groups for facebook media buyers in the world and we have lots of tips and advice around freelancing agencies in there are as well fire nation. Kasmin giving US absolute value bombs and like she's so carly mentioned its resources like this that help you average up because because you're the average of the five pubic you get to spend the most time with in you have been hanging out with cats in J. L. D. today so keep up the heat and of course you can head over to your fire dot com and type cat see in the search bar Herschel no spatial pop up with everything we've been talking about today best showing in the Biz fire nation or or visit cats website connect with our social media The facebook group. She mentioned go there connect with her learn more in cat. I want to say thank you you for sharing your truth with fire nation today for that we salute you and we'll catch you on the flip side. Thank you John. Hey fire nation. Today's valuable valuable content was brought to you by Kat Powell and if you're ready to rock your very own podcast you should be checking out our free podcasting course right teach people how to create enlarge their very own podcast for free so checkout freepodcastcourse.com and I will catch you there fire nation or catch you on and the flip side when it comes to hiring background checks are a must entrance union sharable for hires enables immediate access to employment miss cleaning tools that deliver reports and minutes start your on demand screening at sharable dot com slash fire in use code on fire fifty fifty at checkout to save fifty percent on your first screening looking for a place you can go. We're hiring is simple fast and smart. That place is Ziprecruiter in right. Now you can try Ziprecruiter for free at Ziprecruiter Dot. com slash fire. That's ZIPRECRUITER DOT com slash fire ZIP recruiter the smartest way to hire.

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Nailing Your True Voice to Become Irresistible Online with Katrina Ruth

Entrepreneur on FIRE

39:08 min | 10 months ago

Nailing Your True Voice to Become Irresistible Online with Katrina Ruth

"WHO's ready to rock today? Fire Nation J. L. D. here with an audio masterclass on nailing your true voice to become become irresistible online to drop these value bombs. I Have Katrina Ruth. She's the voice of the multi seven figure online brands. The Katrina Ruth Show. She's here to help a leader entrepreneurs remember who they always were and then become mets in fire nation. We were talking about a ton of great stuff. Today about becoming magnetic online audience quality will scaling will also staying true to your art and so much more when we get back from thinking. Our sponsors last cyber weekend in Cleveland helped generate more than one hundred million in sales for innovative direct to consumer brands like yours. Now they're sharing their insights with you from segment targeting criteria. It area to sample marketing. Campaigns can run CLIOS. Goto guide is your destination for peak holiday revenue. Download Yours today at Clavijo dot com slash flash fire. When it comes to hiring you can save time and get more qualified candidates fast ziprecruiter and right? Now you can try ZIP recruiter for free at ZIPRECRUITER DOT com slash fire. That's ZIPRECRUITER DOT com slash. Fire Ziprecruiter the smartest way to hire Katrina say it was up to fire nation and sure something interesting about yourself that most people don't know what's fire nation. I am so excited to be here. We'll do something interesting. I WANNA share about myself for you. Today is actually I learnt to speak and sell from being Chech- and it's something a lot of people don't know about me or I don't really talk about. My grandfather was a preach up. My uncle was a preacher and oftentimes swim selling. When I'm really in my flow in sharing my message coming through? I feel like I can kind of grandfather coming through me and so I just have so much gratitude for that part of my upbringing and I guess the lessons that I learned in many ways from being being in a pretty solid upbringing in particular. I feel like it planted a Sadie me to share message with people and you know it ran about sort of. I really taught me all of the skills that I use today. Around communication around siles so fire nation. You know what Katrina has gone on from the intro and the Audio masterclass that we're going to be dropping today is nailing your true voice to become irresistible online. We have a lot of killer stuff to chat about within this topic. Unless she's diving Katrina with what it means to be magnetic online. Yeah absolutely so. This is one of my favorite topics to talk about. Because I feel like it makes a big difference Enj- preneurs and allows things to be easier in terms of not having to think about. How do I mock myself will call him my ideal audience or attracting clients? Of course. It's always something that we're going to be thinking about really what I believe. He's effective is to allow your natural magnetism and Christmas. Shine improves. So that the people who you'll people naturally come to you and what that means is essentially I feel like it's about energy. It's essentially allowing being a frequency or an energy wave to kind of RADII through the Internet. Three a woods through what you're saying through your maybe three or images and that sort sort of thing but it's not in the sense of how most people think about it in terms of okay. What is the ideal copy to To close people don't want to buy from me or what The ways ideally program. That's one small part of it being magnetic Israeli around unleashing a side of yourself that I guess Nice people are a little scared to Shari that tree side that maybe you would shy behind the scenes to the people who are closest within your life and it's about allowing that more all private internal raw authentic side of yourself to come through online and really dropped dropped the mosques and not be afraid to have caused push some people away we the understanding understanding that. When you let yourself be all of you? The people who are your people will be attracted to that and they'll be attract way where they don't really need to know all of the details house of what you're doing or what you're selling of these things are important. But ideally we want people to have that resonance with us that does feel more on a soul level or on an energetic level. And to to me that's what being magnetic online is all about fire nation. It's energy it's unleashing your true self that authentic genuine person who you are and I. I think he's just step back for a second. And Ask yourself well if I want to make it in this online world if I want to make it. You know as a speaker from stage if I want to make it as an entrepreneur entrepreneurs and businessmen and businesswomen whatever that might be. Don't you WanNa make it being the person that you are. I mean if you create this facade this fake individual of yourself and you quote unquote fake fake it till you make it while. That's what people think of you. They think of that fake person that you've been faking while you've been quote unquote making it document. Fire nation take people on the journey with with you. Share your hope. You're scared about like what are your thoughts on that Katrina. I couldn't agree more and I feel that this is probably the one thing I wish I understood sooner. My Journey of being online entrepreneur forever Thaddeus now and I just didn't give myself that permission for the first six seven years to really let the world see who who I was. I guess I felt scared of rejection and I felt anxious about doing it right in wanting to be seen as being professional and being helpful and so old positive intentions since then. I'm sure a lot of people can relate to that. I see people come online all the time who are eager to do it while intuit ride and what can happen is that they really just end up blending coming into the crowd and if you're not willing to show people your role naked soul so to speak then you're not going to stand out. You know going to be able to make the difference that you know you here to make with your message sage. And it's going to be a bit of an uphill slog and and as you said John People people are not going to relate to that where we can feel it. Humans a very energetic beings as we can feel when somebody's not being real we can feel when they're trying too hard we can feel when they're they're designed to sally's ahead of their desire to speak from the soul and to make a difference and we just turn away right away in the same way that we would in person with somebody who is you know maybe coming to us for data something like that. We computer when it's coming from the right place and so I think that it's important to give ourselves up permission to say no what I give myself permission to be who I am and I choose to trust trust that that is okay and that that is exactly what my people need fire nation. I feel like we've done a really good job. Establishing why you need to be authentic y need to be genuine genuine but Katrina less maybe dive into now. How do we bring that private behind the scenes version of ourselves to the public in the right way? Right right great question. This has Spain one of maybe the scariest pots of my journey John Too. I guess gradually get myself to that place where I felt confident to show people who I really am where it started and a useful exercise. I can give people around these days. Eight occurred to me that when I'm with my siblings siblings and my parents home very close to I show a side of myself that not many other people advocate to say and whenever I would get together and in my town and go to dinner with my parents when my siblings the six of us will end up just in this ridiculous silly hilarious compensation you know maybe telling stories from the past and that sort of thing. But just a heightened energy that kept up to climbing and climbing and I noticed that when I'm with my family or I suppose my closest friends as well as troop I would be this very lead up into Tena Storyteller version should've myself. I certainly felt that I'm pretty amusing. And that I had important things to say and I didn't because I knew that people fully accept me for who I am and that I'm not going going to be judged or it doesn't matter if I'm being silly or embarrassing or kind of being like a clown or an idiot they wanna hear what I have to say and so I made a decision sesion. I had A. I guess a wakeup an epiphany around this and I made a decision that I would be. Bring that private pod to me that heightened over the top entertaining Tena Storyteller who also had a message to share that I would bring that to my audience and it was not an easy thing to conceptually. It makes sense and I feel that people can relate to this however of course as you can imagine it's it's scaring it's confronting to imagine dropping that mosque and just kind of free flying. We've nor rules and he took me a little bit of time and it just came back to continually reminding myself that it's not about me you know. I believe as messages. We have something that it's our responsibility ability to share and show the world and it can be useful sometimes to look at. It sounds funding for entrepreneurs. But at least it's useful to look at it sometimes as a job my job. East East to lead that. INTO TENA UH Speaker's Storyteller Performa side of me out because that's an important part of getting your message across you know you can be teaching the best country in the world. But if people people can't relate to humanness really not going to pay attention and it's not gonNa make a difference so I would say that the concept is connecting to your how you shop with your closest voices people in your life and then the practical reality of that old implementation is is practice of coal is essentially a reminder day to day around. It's it's okay. I'm allowed to do this. You will feel confronted. You will feel scared. That's many times rusher that very role vulnerable side of myself. Well maybe I'll go into a silly kind of funny playful energy while teaching preaching and I'm not sure enough to cameron I feel embarrassed and I feel super exposed and vulnerable and I kind of feel like I wanNA to hide from the Internet for a while but I'll tell you those videos those blowpipes when I felt that way those in the months where even years later people referencing them to me. So we're going through. The process of truly nailing are true voice and all of that Jazz. I mean audience quality matters so talk about that. Why does it matter how does it matter? How can we really go about that phrase show? Thank you for the question John. I believe it matters in the sense that we we are here to impart acid- a message or gift. I guess I feel that I really blend the hustle with the most spiritual side of things and and for these questioning an answer from the most virtuous side of things and to me. It's about recognizing that you would give him something that has meant to come through so essentially being a vessels Salaam channel for that and obviously allowing that message to come through filtered through your own experience in your earned growth and that that message for each of his youth for Cheeky La Type of person or group of people. It might be a message that have caused the whole welding theory could benefit from. But we all know that that's not how it works Alexa a set group of people. Who are your people now? These people are typically going to be of all different kinds of backgrounds and demographics. It's not really about that. It's about who is this person on a social level and as far as audience a lot of times we can get caught up right now is to get caught up in an idea of will I just want to grow. My audience grew my list and eager when or feeling like that's going to be effective for marketing overselling or for something like that but along the way we each figure out no no. It doesn't matter matter. I would rather know that I have that one person in front of me who is meant to hear what I'm sharing and who is going to receive it and take action on a then have a thousand or ten thousand people who feel sort of lukewarm about what I have to say or a continually questioned questioning it or wanting a deeper explanation and that doesn't actually resonate for me on a level so in order to accomplish that in order to have that issue quote Unquote Pathak audience. It is going GonNa be essential to speak your truth as we've been discussing it is going to be essential to not fall into the habit of feeling that you need to justify or explain yourself. I'm not saying starting communicate. Tehran answer questions. Of course but if somebody's asking you to shopping away they just doesn't feel right for you and that doesn't much believe some value systems. We could do that. We'll feel relentless also that person's not really your ideal audience so it's about in a way it's about putting the blinders on and just really knowing this is who I am. This is is what I know. I'm here to share in the world. And this is that messages for so you have a freeze people. Don't buy your products the by you. What specifically we do you mean by that right? I love talking about this and I feel like sometimes I take that phrase even further and I say people don't buy products that by you know. Wait they don't buy you Tabei your energy so obviously if energy a little bit and yeah I mean. I've been in marketing online fatigue. That's I mentioned so at that time. And even prior to that of being in business and in sales for really my whole life off and on I suddenly learn ways to sell into copyright and and I know how to do I guess Internet Internet marketing in a fairly conventional sense long ago. I three that away maybe six or seven years ago. I made a conscious decision. That's not for me. I think it's great. Eight does useful stuff to win. The I'm going to back myself and just flat my particular brand of crazy. Be My Marketing Bay. My selling and so if you would go along to a sales page of mine or really read any of my blogs or anything that I put out there might feel like crazy rambling of a self-appointed mad professor oddest type person. Sometimes that's that's how I feel. I feel self conscious about it like man. This doesn't make any sense. I'm all over the place what I noticed. However is that my audience my ideal community clients they feel like it makes complete sense and over and over gain repeatedly with every single launch Iran with every single offer? I put out there. People will say to me. I didn't even read the sales page. I just went straight to the bottom impressed purchase. I've been hearing that for some years now and I think I think it's something that a lot of entrepreneurs Bernez Jay but maybe for those who aren't hearing that I wanna hear that a might be considering. Well what if you worried a little less about what is important from. I'M A copywriting perspective. What are the quote unquote correct things that are supposed to be on my sales page or in my content? What if you put that aside for a moment and just sauced? What is it that I believe I meant to show with paypal today? What is it that I want to speak into the world today? If it wasn't about making money wasn't about sales if it wasn't about growing my audience if it was just about letting that voice within me speak what would I be saying. And so when you come from that place you will feel exposed. You'll feel vulnerable honorable. You will feel oftentimes that you're not making sense and that you're being very rambling. Okay otake however your soul is essentially speaking and I like to say let your so so reach out and grab them by the Soul Llosa will reach out and grab your ideal people by the so and it's something that they will feel. It's an energy transference. It's a resonance. It's it's easier that intangible thing where we just feel wow yes this is. This is a person who I need to be around. We talked about magnetism before. I think we've all experienced for instance personal lives with somebody perhaps romantically but also with friends where we meet someone and we. We kind of didn't care about the details of these Palestinians. Of course we're interested but we just immediately know. Wow this is my person I have to be around this. I'm I want to get this passed some more. And so that's what I mean when I say people don't buy your IT products day by you know by by your energy when somebody connects you in that way. Of course they still going to want to know the details of what they're receiving if they invest in working with you. They're gonNA WANNA know what they're getting but much less than what would typically thought or over and over again people who do work with me. We'll say I didn't even care. Hey what is high interest. I don't care what the data I know that it's going to be amazing and it's not because of how I teach as such. It's because of what I let come through on that energetic level fire nation I love how Katrina said my particular brand of crazy I mean how liberating is that phrase. I mean what is your particular brand of crazy fire nation unleash. It like unleash that beast and make it happen in financial won't be coming back after the break and talking about some really cool things paving your own way polarization from integrity and so much more as soon as we get back from thinking our sponsors. Your our company is only as good as the people you hire and finding qualified candidates isn't easy. Luckily we have tools. That can help like ziprecruiter. I WANNA share a case study the perfect for example of this meat Germain the director of talent acquisition at Hurricane Grill and wings a casual dining restaurant with seventy locations across the. US Jermaine needed a consistent flow of candidates to grow their franchises but he was having a tough time other jobs as didn't deliver the quality or volume of candidates. 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Planning Goto Guide get the Guide in maximize your fourth quarter sales by visiting CLEO DOT com slash fire. That's okay L. A. V. I.. Yo Dot com slash fire so cat we're back in your a big believer in paving your own way and not being swayed by just what's quote unquote quote Trendy Online. So give us an example of this. Shaw I love this question as well I fell into a trap probably midway way tree. My Entrepreneurial Journey so I'll take you back real quick. I came online in two thousand and seeks not because I wanted to build a business online. I'll make money online. I just begun in a blog. At the time I was a personal trainer and had a lot of high level corporate clients to a saying you need to have a website. You know have blow this thing and eventually thought I K L G see this website and build a little website myself and I started to write a blog and what happened was I fell back in love with writing which had been a love of mine growing up and in Highschool and I'd it always felt that I'm going to be a writer at some point and so I started to write more and more and soon enough ahead about information products and it was the era of the ablity meaner Celena Lenovo can sell a million copies for a dollar new KOMO dollars. I remember hearing about a lot so I created an IBO can I sell dot and then I created various information products in the next several years. Yes I built that business to where it was making moldy six figures however the way that I'd grown the initial business which was a fitness business online. I didn't know anything about the Internet. Well this entrepreneur world as we know it now because it really wasn't a thing back then so I actually actively looked for business mentors and business coaches who could help me with this Internet thing and it didn't exist which sounds crazy now because of course we know now does an online business card. Every has not really hard to find somebody. But I really really couldn't find anyone back then and so I just kind of figured it out myself and I wasn't like I said I wasn't trying to make money business eventually. Dot kind of clicked in and it became a focus of some kind however what I was focusing on really was communication content connection and every day I would just get up and I would think how can I put something out there. That is going to make a difference for these amazing women. Female based business who flaming who want to hear from me. And I was just in constant conversation listening to what they wanted and then creating content based on that and it naturally grew to that Modi's six-figure level and at at that point. I decided well I need to learn how to properly like I. I've kind of fluked my way to making Modi's exe- year. I didn't even know what I'm doing. Maybe maybe I you know it's okay to fall apart. Let's do this properly. And so this was about twenty twelve and I went and hired some amazing sales and marketing coaches people who I'm so grateful grateful for every mental. That's come through my life and the people who are invested in working with however with teaching. I guess what I would call traditional marketing. So you know. He's had to run a launch his how to release that sort of thing. Remember one of them into a saying it was it was really cute the wireless during things she said. Oh it's so cute. You don't even use sales pages. Pages does and she was kind of shaking her head at me. Like wow you know we need to fix this and so that's what I did. I went down this journey for about eighteen months of. I'm going to do it properly. Ah I will fuller exactly what I mentioned. Say and I'll follow the rules and I'll be the best student of marketing in the world. I learnt soy much amazing and stuff around marketing around sales around communication and certainly many things that I use to this day however the biggest lesson that came through from that eight month period read was. It doesn't matter how effective something is in growing your business. If you're going to bed ever and I we'd rising anxiety feeling feeling essentially like you've got yourself handcuffed and you've locked your soul away in a little box and turn away the K.. And that was how I felt and it wasn't because I wasn't learning effective we've techniques or strategies because the focus was on the techniques and strategies rather than the focus being on. But what do I want to share with the well. What what is muscle had to say today? No load of market is might feel like that's something to roll your eyes at sales I or growth I. I don't know if anyone really believe sat on a coal level. Dr I think particularly for those of us you know. We have a message to share if we're not going to bed every night and knowing that we did that True Pepe Swag that women to do in the world and we don't feel proud about selves fidgets leading it out screwed rules dead. It's it's not going to matter and that's what I experienced Had some really big income months during that time so suddenly worked. I did the work I showed up but in the end I made a decision that I couldn't keep during this. Remember thanks to my partner at the time I said if this is the posture million dollars I don't want to go back to being a personal China. I just felt exhausted I did. I felt drained. I felt I was trying to conform to the right way to be successful. And it really truly felt that it was killing me on a soul level killing me. Softly is a price of USD often often relevance and so I made a decision and I said to my give me three months at the time I was the primary owner and said let's say give me three months. You meet three months. I believe that I can find a way to do this on my chance. I believe that I can just ride and speak and let my crazy out like we were saying in before and that I can create a business where I'm really truly during what I love and screwdrivers of marketing. Something like that and I said any eaten at three months. If I don't previous basically then I'll go back to training because I know how to make five. Koa 'cause now. And I'll just do that. And I said and I said to myself no matter what are from this moment forward I will never gain right or crate or speak anything. That doesn't come from my soul. I will never again create or write anything for the purposes of marketing or selling so help me God and if I have to spend the rest of my life and I never make another sent from my writing dots. What I'm GonNa do I'm GonNa ride and speak and say what needs to be set into the world if it doesn't make me any money in a concrete business from a that's fine? I'll do it anyway. I can make money in other ways and and I really meant that and at the time my business was neely at a million dollars I believe maybe eight hundred K.. Or something like that year and I shot it down. I walked away from Rama. I stopped selling everything. All of it was good. All of it was getting results for people but it didn't feel right for me. I knew there was something day per and I knew there was more or inside of me and I just felt that it was that line in the sand moment where I have to decide. Who Do I want to be? And what is this about him. What am I going to leave for? And and none of us are actually driven by money. No matter how ambitious we might be. No human is driven by money and I really recognized within myself that if I didn't make this decision now and if I continue to grow income by not being fully made that I would become trapped by and it would be a seduction essentially Benchley in an addiction and I would go down a pot. The mini people in business have gone down before being successful but not fulfilled which Causes Monterey success. And so. That's what the data walked away from all of it and it was the energy of that decisiveness. Think that created the result. And tell you h took I think four or five weeks six. I had forty K.. Just shop trout like out of nowhere and it was from something that just kind of threw together made something up fruit at the incident basically but it came from my soul and it was something that made no sense. It was nothing to do with the not symbols type stuff that I'd been teaching people it. It was just my soul reaching out and grabbing by the soul and from there are certainly wouldn't say it was a straight up journey from there in terms of results was is is with anybody's pathway. He there and everywhere very chaotic and all over the place a minimal lessons to Lenin and still to learn but from that moment forward. I've truly foul. Oh I'm having my own way. I'm not interested in. What are the amazing people? No matter how much am I respect them and love them humans. I'm just just not interested in what they have to say about how to be successful and back then. I didn't really have any proof that during it in this crazy way works. I just believed. Did he my so. But you can't do that won't work. I heard that several times and I just thought you know what I respect you. I see that you have way more success to me but I. I don't think you know better than me about what is right for me and said that's my message to everyone. Listening hated at fire nation. Nobody knows better than new. What what is right for you you have to back yourself? You have to listen to that. Still small voice inside of yourself. You have to recognize that your pathway cannot be created by anybody house so it is scary it would be easier to be able to follow other people's rules and strategies by you already know that you can learn from others you can absolutely take things. soundboard are automatically used to create a pathway by bang on it. I love that phrase. It came from my soul and fire nation. Need to ask yourself. The question are are you creating from your soul. The answer is yes then. You're on the right path towards the happiness. Because that's where it's going to make you happy quitting from your soul soul but the reality is Katrina creators often face this dilemma now this dilemmas like this either or dilemma. It's either scale and make a lot of money or stay creative in make no money now. You personally think there's another way. So how can we scale while still staying true through our art. Yes absolutely so a lot of people believe that there needs to be I guess structure and systems and processes in place in order to scale. I recently had a client. Say to me she used the expression scale from chaos something about scaling from chaos. Hey Oss and I said wow. That's a great phrase. I said that should be a program. Somebody needs to make a program code how to scale from chaos and she looked at me she said no I mean so you can't schedule from chaos right and I said oh I misunderstood you. I was saying you can go from chaos and I said you can definitely go from chaos. Yes I'm living proof. Look at it now just just real quick before I go a little more into that I will absolutely say I have systems in my business. I have structure. I absolutely have process process. I have I repeatedly do in a certain way. So it's not true that it's only chaotic however Hughes the distinction and what I've learned and I don't believe that effective to try and implement systems structural process before chaos. I believe the needs to come first a snowy if somebody's listening and they don't align as an oddest it'll maybe this message is less so for you but for anyone who is not messenger posts on which I believe is most of us. Then the oddest side create a side to coyote side. Well that's where the magic comes from. Now I'm fortunate enough now to have an amazing team who support me and leverage rijn re premise my content into the world and do those things that I used to have to do myself as as we will and I say to my team all the time. Listen your job this makes me sound like a little bit but I'll go with it. Your job is to protect the precious genius. I'm the precious genius in this scenario. I need to be in my lab locked away way in my crazy bubble up in my head leading the message come through and leading the outcome through and so I'm not gonNA. I'm not going to respond to messages. I'm not gonNA Goma email. I'm not going to reply Taymor. I'm not going to really drink anything before that morning. Period of however long it takes depending what's happening with my kids before I've gone born into the oddest swallowed and into that mad professor kind of bubble and let the crazy a- as I said and I said to my team that's where we get paid from if I don't go into the crazy chaotic cradled world. Nobody's getting paid at this company. This is where growth comes from and it's always been that way and then the structure of the process will the strategy follows chaos. A US I believe the chaos reveals strategy when I look at any effective system that I have now in my business for example I would say I have a system for how I launched a way to go about launching. It's it's not conventional but it is a system and it can be towed and indeed I take it to my community but when I look at that system I didn't figure that out in Donavan. Nobody shirt it to me and avant everything I learned in advance was the exact stuff that ended up throwing away so the things that I've lent that. Now work that that I do on repaid have come about through following the crazy and following the madness and letting it be messy and then at assert employment its review to you an analogy. I like to use for this. If you imagine an amazing sculpture creating a sculpture. Well I suppose if it was commissioned to order it would be a little different but if they even. I'm sorry if they were creating something just from within well they might have a vision in the head. Initially of something of how this stature is GonNa look in this sculpture is going to blue quantites done. But really as they chip away at that starring the reviews south and even the oddest doesn't really know what's happening in itsuko collaboration. Shen between the starring. And the and the oddest and it calms knowing bonds and then at the end you have this amazing piece of artwork. And maybe it's something like what was imbued before but at the same time it will be wildly different. I believe business gets to be the same in a practical sense. This can definitely definitely be scary. I often say to my clients e e You will feel like your jumping off a building naked with a blindfold on you have no idea. Ah What is scary right. It is scary and it takes massive amounts of courage faith however the great thing is we can choose courage and we can choose fight. These things we earn we don't achieve them. We choose them so great question to ask around this sort of stuff these well. What would faith do right now? This is what would what would courage you right now. And even if. I'm not feeling that courage that I might feel terrified. And you often Leila's Entrepreneur Jp Anna okay. That's okay that's why we live a little differently to mice people we're willing to. You're willing to fly blind willing to figure it out as we are. You might feel all of that. You can still late anyway. You can still let it be crazy. The reality is I do not believe I would have built a business to a moldy seven-figure soul aligned purpose driven. What it is if I had not have let it be we really crazy and codex so like I said you have systems instruction now but I'll let you know that that was not in place until while over ten years into my online journey any it was a an absolute mess when I first hired my mating hosting company who have a company? How many out in Texas feature you I guess on my web design do my membership side platforms and that sort of thing and when I first heard them I tried to explain the level of chaos but once they actually began gone? I just imagine them sitting in their office jerking shots about Kris on they actually instead. I didn't think anybody on the Internet has more. Aw Math in their website and more content in that website that fire nation scale of from chaos scale from it really can exist exists now Katrina. You dropped value bombs on a ton of different topics. How do you want to take this home? What is that one core? Take what you want to make sure fire nation has then give us a call to action. Then we'll say goodbye absolutely so I feel like what I WANNA say to. You is the one thing that I wish I understood sooner meaner and when I look back and I think you know what would you differently even though everything. I did got me to hear the thing that I would do differently. And that I would just really love to give you the takeaway takeaway is be fully unapologetically you. It's so simple you've heard it before you already know this but I you doing where right now you showing up in a way that is responsive to feel where right now showing up trying to follow the rules trying to look professional trying to do do it right. China K pop with others will worry about whether you're cooling awful whether you fit in where we all have these source for all human and we all want to be liked right and we all want to do it ride and validated by others but ultimately the only person who speculation you need is your earn. And that's what it's about about so I believe the simple way to put this into practice. Is that each morning. You can ask yourself a question and I'll actually this morning journaling session just taking a little time festoon it would be. What would it look like today to show up with full Integrity Shaima saw? What would it look like to be fully? May of course you can reward that question in multiple different ways. What would it look like if it wasn't about money if it wasn't about successive wasn't about is about backing myself? And you know what like we've said at a low eighties scary but you know what else what you decided you and who you really are at your call. That's never going to change. You know this already eventually so you will give in to being fully because it's too exhausting to do it any other way and the price is too high so you can do it now or you can wait a year or however long nothing you change. You'll still be who you really are. You're just going to be a little bit Ota so you might as well do it now. said that's my advice. Take that leap and then what I would love to Hsieh With everybody up today is I have created a video that surround thirty minutes long. And it's around choosing faith over fee up to create the the business. You're meant for connecting back to higher self and soul in order to build your business alive by fooling the blueprint within the blueprint. You Oh born with how to be entrusted faith in every decision to make how to scale and create income from that and actually connected back in and y you know you have no more time left to leave the wrong life in working. We find that that is a big Katrina richer dot com slash fire fire nation. You're the average of the five people you spend the most time with and you've been hanging out with K R and J L. D. Today so keep up the heat and head over to fire dot com type Katrina that's K. A. T. R. I n. a. in the search Bar Herschel. Spatial pop up with everything. Do even talking about today. Best show notes in the Biz in one more time. Give us that thirty minute video. Choose faith over fear capshaw. Sure it's at the Katrina ratio dot com forward slash. Fire the Katrina Ruth show dot com slash fire fire nation head over there air. Get that video in front of your eyeballs in Katrina. Thank you so much for junior truth with fire nation today for that we salute you and will catch you on the flip side. Thank you so much John I thank you thank you everybody at fire nation. Hey fire nation. Today's value bomb content was brought to you by Katrina Marina and I've created a treasure trove of free courses for you fire nation. I teach you how to podcast how to create in run. A mastermind create funnels. Does it actually converts and so much more. All you need to do is visit. You'll fire dot com slash resources to start learning. Today you'll fire dot com slash josh resources. I'll catch you there or catch you on the flip side last cyber weekend clearview generate more than one hundred million in sales for innovative love direct to consumer brands like yours now. They're sharing their insights with you from segment targeting criteria to sample marketing campaigns. You can run clave. IOS Go to guide. Is Your destination for peak holiday revenue. Download Yours today at Cleo dot com slash fire successful entrepreneurs take advantage. Njit tools that do things more efficiently and when it comes to hiring the tool to use zip recruiter and right. Now you can try Ziprecruiter for free at ZIPRECRUITER DOT DOT com slash fire that's ziprecruiter dot com slash fire ziprecruiter. The smartest way to hire.

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How to live in more Kairos Moments with Peter Jones

Entrepreneur on FIRE

31:11 min | 10 months ago

How to live in more Kairos Moments with Peter Jones

"What's shaking fire nation J. L. D. here within audio master class and? I think you're going to enjoy today. This is actually going to be an audio masterclass on how to live in more Cairo's moments with God now. I don't normally bring religion into entrepreneurs on fire fire and I definitely don't typically bring in politics but this is a very special episode. Pete Jones is going to be leading the way. Here is a really cool guy. He has Really Great Story that I definitely want you to hear and I really make sure that he gives us both a general and then more religious angle on everything that we talk about so this episode really is for everybody about being more presence in just life in general. Some real real practical tips about doing that so I definitely encourage you to listen because we really you drop some great value bombs but I just wanted to throw that out there at the beginning because I just WanNa make sure you know or this episode is going to be about and financial. We're going to be giving giving you four practical ways to be more presence again in general and life and also with God and just why overall is incredibly important to journal on a day-to-day basis in. Why winners are doing it at such a high percentage in why people who are struggling are not because there are quote unquote so so busy so fire nation? We're going to be talking about that. And so much more as soon as we get back from thinking our sponsors the biggest needle title mover in my business funnels. The software used to build my funnels. Click funnels no question visit e o fire dot com slash rush. Click to start your free fourteen day trial today. That's e o fire dot com slash click successful entrepreneurs take advantage advantage of tools that do things more efficiently and when it comes to hiring the tool to use zip recruiter. And Right. Now you can try Ziprecruiter for free at ZIPRECRUITER DOT DOT com slash fire. That's ZIPRECRUITER DOT com slash fire ziprecruiter. The smartest way to hire. Pete say what's up to fire nation Shen. And here's something interesting about yourself that most people don't know what is up fire nation. I am so excited to be here. My name is Pete and and what most people know about us. My wife and I is that we have traveled in an RV for the past two years. What most people don't know is that for the past year ear of that two years we actually bartered for the RV using our very own? Marketing Funnels Click backstory. My wife and I got married and we wanted to hit the road but we weren't sure where to begin and as digital marketers by trade. We thought anyone can go by RV. But why wouldn't we at least try to. Do you teach everyone to do right. And build out a funnel and so aside from the classic facebook AD to funnel. We did all kinds of things and reaching out to Lincoln finding emails and what we did is once we started to get some response. We would send that person. Usually an executive to a custom built page built on lead pages that had a video that we customize semis for that person introducing ourselves introducing all the ways that we could help their company. We would go through and see where they need help. And then they could click a big call to action Let's get on board and that is how we landed. A company called creative. RV based out in California Chino California and they hooked us up with our first fifth wheel and that is how the journey began. I mean fire nation. This is why you need a why I mean Pete's Jordan. They had a why like they said. Did you know what this is what we want. And guess what they did. They filled in the blanks to get their back plans to get there and you know they may never have been inspired or they made never been overly motivated to go through what they did without that y but they knew they wanted to get to that utilized their skills to get there and guess what success goal achieved in. It's there for you right now. Everybody's listening but what does that goal like. What does that? Why for you ends as I mentioned in the intro? Of course I told you all about Pete. And what's what he has gone on world and you know this audio Massa class that we're really diving deep into how to live in more Cairo's moments with God and I really wanted to start off because I didn't even know this was a Greek word when we initially start talking about this audio master class so I'm curious I know fire. Nation nation is very curious. What exactly does Cairo's mean yet? That's a great question and one that we get often so back in the day in the day I mean thousands of years years ago the ancient Greeks had two words for describing time. One was Cronos in Cairo. Said most of us are familiar with kronos. 'cause it's sequential quench chronological times attached to it. You look at your watch and you're like oh it's eleven fifty five. It's time for lunch or it's six Oh five. PM It's time for dinner. That is Cronos but Cairo's is a qualitative not quantitative word for describing time. It's an opportunity. It's a moment when you really can't attach attach set time to it for example a wedding or graduation or even a funeral is just that moment. So that is the difference between Cronos and Cairo's and I do love how you broke that out like cronos chronological just make sense like that but a lot of us haven't heard is exactly what Cairo's Me's movie never knew how to pronounce it if we saw. Because it's not spelled very phonetically like Greek words are not but we're GONNA be diving more into this fire nation because there's a huge the opportunity for you to be living Cairo's moments not just quite logical moments. We just wake up do the same thing at the same time every single day. You're commuting to Work Eric. Eating at lunch you're having afternoon nap. You're going home your washing the TV at eight o'clock wherever it might be like the last logical what is a Cairo's moment exactly. Let's get into some specifics. Yes so Kyra moment specifically For Christians back then were opportunities in which God makes it it possible to do or experience something of lasting importance and significance so translated to today's time the same concept exists but simply put it's an opportunity opportunity for God to break through and that is what a Cairo's moment is it's an opportunity it does not have a time attached to it as you can look at your clock and say it's twelve o'clock. It's it's going to happen now now in this last time for the rest of your life there opportunities with no time attaching which God breaks through. This is something that we chatted about our little pre interview chat that kind of want to bring to the forefront here because as you know we have a whole range p with listen to entrepreneurs on fire we have people that are very religious. We have people that are very spiritual and we have people that are frankly neither of of those at this moment in time. They're on their own journey. And you know they'll get to where they want to get to and their own time. So what exactly could we translate that four. Somebody who's maybe not really religious somebody. That's not super spiritual right now but this listening. They're just like well. Hey I kind of want to Cairo moment to like what would that look like I think. oftentimes we think that there are just a few big moments in our life that we believe are going to create what we want right like. We're thinking that the minute we get onto this. TV show for going that way. Or if we're an actor or the minute that this business at seven figures is going to be the culmination home nation of everything we've ever done. That moment is going to be the moment that we have made it right but I believe that these are moments that are little by little and actually actually our big moments. We just don't see him that Insta- culmination of them all building together that we can have every day of our lives that make ultimately early our lives more fulfilling instead of waiting for that moment when everything finally fell into order and then we began living life. Rather it's noticing these little the things that actually make us fulfiled and allow us to live a beautiful life one thing. I like to be realistic about because I really like to live in the world of reality is that's we're busy busy people. I'm busy on a lot of levels. Your busy P on a lot of levels people that are listening like we have full lives. We have family. We have friends we have loved. We have hobbies B.'s. We want to exercise. We WanNA work. We WanNA play. We WanNA travel like we have all these things that we want to do. And so you know frankly we can really fill our lives up pretty easily and unfortunately you know that can really be a struggle for a lot of people to experience the kind of moments that are just waiting out there for all of us in in this world. So what are some of the biggest things that you are seeing right now. That are hindering us from both living in experiencing these Cairo's moments I'm GonNa go out and throw this out there that I believe that being busy is an attitude that just simply needs to be adjusted. You're right we have lots the things that were going. I mean we're all business. People Entrepreneurs DADS moms you know husbands wives. We are always busy. We tell ourselves at but I believe it just simply an attitude adjustment that we need to constantly remind ourselves of that we can actually amidst all the stuff we're doing be super present and in experience experience those moments more in one way to really be present is just too. I talk a lot about using our phone like the pros and cons of it but but one super super thing important thing to note is that A recent study by INC DOT com showed that on average spend over four hours a day on our phone line. which which honestly I wasn't that shocked by like okay? We do. I mean I do. I'm on my phone because I'm working on it. And we all are emailing but four hours a half of which were spent on social media hours so we are constantly spending time on our phones and I think that the phones are an amazing using tool but I also think that part of experiences these moments and being more present is recognizing when it's time to put that phone down especially in relationships will doesn't matter if it's a business person with another business person. A colleague friend with a friend remember with family member. I think being present definitely requires intentionally with our phone fire nation. There's this new feature that I think is called screen time and you'll actually send you a reports on what your actual screen time is and this might be specific for iphone that I have but I was a little shocked. I mean my screen. Time wasn't through the roof when I'm here in Puerto Rico like going about my day but man when I was traveling housing for the last ninety days in Europe it was like through the roof I was like am I only on my phone. I mean I'm Mike in Paris. I'm in Krakow Poland's and some of the most beautiful places around the World Fiji for three weeks and my screen time was through the roof and I'm like am I just looking down this whole time room actually like looking up and enjoying and appreciating the place that I'm in the moment I'm experiencing and it really did kind of give me a little check. You know of course I was doing a lot of instagram's stories because that's what quote unquote you know. People do when they're trying to share their lives and experiences with people that might care like my friends my family and you fire nation but the reality is I had to just kind of snap myself back in reality and say hey if I want the kind the moments that I want to experience on a trip like this like it's not going to happen looking through this phone. It's going to happen putting the phone down putting the phone away and just this looking around and breathing experiencing and being one with the moment and that kind of really comes down pizza being more present now what I would love because this is something. You've done a lot of thinking of a lot of ideas and tactics on. This topic. Are Real practical ways to be more present unless there was some general ways. He's because you know that's GonNa hit all the audience that we have fire nation and then let's go more. Granular with your area of expertise is be more present with God as well. We'll start with a more general away and I'm going to go right back to where I was being conscious about phone. Time is so so important especially in relationships because relationships are are what make our lives whole and and when even I've Read I've read studies studies with phones and even having a phone face down on the table while are out at dinner is. Is You telling that person that you're with that this is still important so the simple of putting in your pocket allows you to be more present in conversation so I think just really having that consciousness about your phone even where it is placed. Even if you're not using it alone texting while you're with people is an important aspect of presence and I think also on the same note of just you know business kind of a lot of noise world four hours a day on a phone There's just a need to reflect more. I think I think it's easy even for me. Personally just you get the day and you just want your brains at us be done and so you. You want to scroll or hit Netflix and watch strange things. I don't know you guys watch but it's just it's just nice to just like okay. I'm done but just even developing the habit at the beach day which yeah. I've been working on. Take ten minutes to go through your day. What was good? What was bad? What could use improvement? Where did I struggle the most whereas most happiest and just ask yourself a few basic questions to just start get your mind to get your mind thinking about what what happened today to reflect on it because I think that art of reflection is kind of lost in in our world and then lastly Al Tag on there are friends over Alabaster Co they just put out an awesome awesome blog post called the art of joint the art of journaling in an age of noise and it's just another good reminder that kind of goes back to the reflection point of writing things down just to help you remember? We have where humans we have a lot of emotions like just to get out on paper. Sometimes it's a really good way to start sifting through things recognizing what's what's working and what's not and ultimately to improve upon tomorrow so before we move onto the next section which is going to be being more present with God I just don't WanNa step back fire nation and be honest with you right now and I will tell you if you're having a conversation sometime like at a conference events or we just kind of cross paths for any way shape inform and during our conversation like your phone beeps and you reach into your pocket or you grab it from the table and you look at that message like I shut down on like I'm conversation and I'm not GONNA lie. I'm not trying to be like Oh man like I'm going to be such a hard on a hard guy on this because of Xyz just like you've you've just proven to me that you're not here with me experiencing these moments. You have something that's you know tugging at your subconscious. You'd rather look and see what social media artem you're just tagged in and what text message you got from Xyz or for whatever it might be and people have a million excuses like. Oh if I don't answer my wife and so many minutes in trouble like bs have a real conversation with your wife and let her know that you know. Hey if I'm having a conversation get back to you as soon as that conversations dob but I'm not going to ruin ruin these moments I have with people for XYZ and of course the scenarios are flipped and all the different ways. So I personally will shut down and I'm just GONNA be like. Yep Yep okay well great chat and I'm GonNa walk away from that conversation and people don't be like wow John just kinda really got short there and and I did because I just am not. That's going to invest what I consider my very valuable time just like your time is very valuable. Fire nation in a conversation where. Somebody's half in the door half out the door not present not in that moment. So let's move into the next section of this and really dive deep. Yeah for sure so let me make this section by asking this question when it comes to being present would Lebron James send a quick tweet before taking a game winning free throw in game seven against the finals of against the Golden. Don't worry it's not exactly what he looked down real quick twain. Wait Oh could yo dwayne got to hit this. I'M GONNA come down to Miami next. Would he do that of of course not. He is focused on taking the big shot of his life to come back in that series and win the championship. And that just goes to say Being present with God odd in our opinion is that important. It's it's an amazing opportunity to come before him and spend time so we have the four PS of being resonance to it. Yes so the four piece of being present with God the first one is pray. Everyone prays differently but the most important thing is to come before him and pray and I think that's a good way to get your mind Going in the right direction. Just to pray for to get rid of distractions. That are all around us when we're waking up in the morning and to the Lebron James Example if you wake up in the morning and you're going to spend time with God whatever you do in your devotion time and you're going from scoring on instagram looking at Kanye West and Kim Kardashian to a a Bible APP There's a lot of things going on in your mind that you need to get rid of so just praying to clear your mind. There is super super helpful The next thing we've talked talked about this already is to put the phone down in a way. Get rid of that phone Put it in a different room. If you use an APP on your phone to read something then read it but then put it down get it out of the way. It's the same application here you got to just Put that away for a little bit to be completely focused on what you're doing. Number three is to pick a place pick a place. It could be a cause it could be in your car. It could be at a certain bench in your park. It doesn't matter but being intentional about the place you go to is super important. It's it's illustration I use when I was in high school playing soccer You know as high scores we have all kinds of motions. There's all kinds of things going on but the minute you step foot between those light white lines it's gametime nothing outside of those white lines exist and it's the same same way when you pick a place. You're going there as soon as you arrive. You're there for one thing that's just to be with God and soon as you leave you can go on with your day with that places just setting an intention and number number four is preparation so it's bringing a pen a paper anything else that might be useful and as having an expectant heart to experience these Cairo's Hiros moments so those are the four. PS of being present pray put phone down. Pick a place and prepare fire nation. If you're not willing to go through this process pray or be present in that. Moment put away distractions. Pick a place to actually do that and then prepare have some preparation. You're not really going to have these Cairo's moments we're talking about and we have a lot coming up after the break fire nation we'll be talking about why journaling Ling is incredibly important in our digital age and some other incredibly exciting things. You're not going to want to miss as soon as we get back from thinking our sponsors sponsors when you're in business growth mode unique qualified candidates. Who can help you free up? Time in Ziprecruiter can help Gretchen. Hubner is a perfect example. I love this. She's the CO founder of Kotel. It computer game us in thousands of elementary schools. That helps kids learn to code as a game. Grew in popularity Gretchen. Had less has time to dedicate to the design of the game. She needed to hire a skilled game artist so she can focus on growing. The Business Gretchen biggest concern that it would be a tough position to fill. Not only because of the skills are required but also because she wanted someone who is passionate about teaching kids with the help of Ziprecruiter's pre screener questions question was able to narrow her search and find find her perfect match. Greg fast in Gretchen isn't the only one in fact. Four out of five employers who post jobs on Ziprecruiter get a quality candidate through the site within the first day. In right now you can try ZIP recruiter for free at Ziprecruiter DOT com slash fire. That's ZIPRECRUITER DOT com slash fire. Once once again ziprecruiter dot com slash fire ziprecruiter. The smartest way to hire the biggest needle mover in my business funnels leave. Allow let me to do so much like deliver free courses to my audience resulting in tens of thousands of leads. They've also helped me. Present live masterclasses to teach thousands others of how to create and launch their own podcast. And they helped me generate millions of dollars in sales but I couldn't have done any of it as effectively as I have without the right software to to help click funnels with click funnels. You can build sales funnels without a programmer and without knowing any code in these sales. Walk your visitors through the sale in a way that maximizes conversions and earnings and the great thing about click funnels is that it's not just your funnel building editor is also your shopping cart. Your email auto responder your membership software your affiliate management software and so much more join over ninety thousand entrepreneurs who are actively using click funnels to easily get their products and their message out to the world visit L. Fire Dot com slash. Click to start your free fourteen day trial today. That's ill fire dot com slash. Click so pete. We're back and before the break. I T's a little bit about the importance of journaling. I mean obviously I've self-published now four journals. And I'm a big proponent uh of journaling. I truly believe it's a game changer. My audience has shown up and massive ways and supported my journal launches. I mean with the Freedom Journal final. We did four hundred fifty three thousand dollars in just thirty three days for that kickstarter campaign which was incredibly exciting and that was back in two thousand sixteen. We continue to sell the crap out of it since then with a mastery journal your later doing just under three hundred thousand the podcast show. We launched last year and then the hundred day golden that we have so hope. You don't get to convince me and you'll get a fire. Nation like fire nation loves knows and embraces journaling. So I want to hear from you. Somebody who's who's created a journal as well they're going to talk about in a minute here but why is journaling. Important in our digital Dana. H Back to the study. I was saying with spending being the four hours a day. I think on your phone I think journaling so important because it helps you to remember things better. There's there's actually a study that was further produced kind of along the same lines that men who read their devotions are Bible on their phone or actually less likely to retain and that's just reading being on a digital device so when you actually start to incorporate Writing things down. It's proven that it'll help. Keep your memory sharp and also help you to remember things things better. So I think the art of memorizing is an important aspect of journal at journaling Just to help our brains get that you know that muscle flex they desperately need When recalling four hours a day on our phones another thing that you definitely would know John is at journaling? Just helps your your mood. It helps your emotions that it actually. There's when you start to write down things especially things you're grateful for it can increase your endorphins and make you happy and so this this is just another super not really that difficult. No one's there to see you even if you just write down three things that you know five minute journal South that make you happy today. That's going to help boost your your mood. And also just for reducing stress as I mentioned I think yeah we we get caught up in our head. We have have a whole different world in their head that we're even talking about so just like blabbing. That down is amazing and actually a something that I learned I started doing. I don't know if you've heard of John. It's called good morning pages and I have heard of it. Yeah yeah and it's really so like the first thing you do when you wake up you kind of like it's a way to reset your your mind and it's for writers but it helps with with me you have three blank piece of paper and you just write whatever you want. And I'm talking like I I. I had a terrible night's sleep and I have to go the Dennis at ten thirty and my wife cooked horrible meal last night. And it's just like getting these thoughts out there and cleaning hopefully doesn't listen that Barbara. Hopefully it gets gets your mind clear and ready to go and it's just a really. It's been an awesome way actually to get into work because you kind of just like spit out everything and then you're like all right. Let's get into it so the morning. Earning drilling helps with that Jordan. You're amazing whatever piece says you're amazing cook so I hope he just kind of step back. And you're recognizing the power of journals have been doing it all these years. If I didn't see direct results in I creating a now maintaining a seven figure a year net profit business. It comes down to me doing all the things that peaches shared bringing that to my world in journaling that consistent journaling is so so okay and what I want to talk about now is a project that you are. Frankly on fire about the Cairo's Journal so tell fire nation wide. Why did you create this journal? And how's IT GONNA help us be more present. Yeah right well super exciting. This has been. It's only been three months. Where currently live on kick started the Kyros Journal? Yeah the Kyros Journal was created. I out of my own need so I had been I had a structure to my devotional journaling for the past two years that I've been using but after Jordan and I just had our first child this year shoutout to Ellie grace six months. It's old I had. This crazy thing happened to me called dad brain if there's mom listening I'm sure you can relate to the mom brain and hopefully some dads I can relate but I started forgetting every everything and at that time I was not journaling so I ended up going back to this kind of baseline structure. Sure that I had and I just started hashing everything out in my mind I even share it with Jordan until I was like. Wow this is a real thing. And after absurd testing and revising and bring people in. We came out with the Cairo's journal fire nation. This is what I'm talking about. We go back Tirr. Why like what is your while? What gets you fired up in the morning? What do you want to work towards? What do you want to bring to? The world wasn't a mission the message the the voice that you want to be sharing and guess what Pete had had a mission had a message had a voice he wanted to get out. He's doing it right now via his kickstarter campaign for the Kyros Journal. So let's talk a little bit about that now so you have this kickstarter campaign it's rock and roll and right now. What do you really WanNa tell? Fire your nation about getting involved learning more. How can we check out this project? You have going on yeah I will. I'll drop the Lincoln. We're actually for all the fire nation and listeners. Daily Cairo's DOT com slash fire. We're going to give you guys. A FREEBIE will end. We have. Yeah it's GonNa not a free journal but a Freebie That's GonNa be surprise on there and also we have a special for you guys for the Journal itself that's going to be limited to only fire nation Asian listeners. So go on there and check it out. It's going to be time sensitive but you guys are GonNa love it so you can go on to kickstarter and check it out and you can also go to Delhi Cairo Dot Com slash fire. Like I said to learn more about the project and just joining us on facebook and we're very active live live on in our groups that just talking and chatting and people sharing I think that's the coolest thing about communities. People sharing these moments with other people encourages others to share moments back in. It's super awesome. Awesome thing to see now. Let's go ahead and definitely carefully spell out the word Cairo's for fire nation because I would never have been able to spell it just by hearing the word so We're we're GONNA obviously have it in the show notes fire nation so if you go to eofire.com in you type Pete in the search bar this episode is going to show up of course with killer show notes going to link directly to daily Cairo's DOT com slash fire but go ahead and spell it out for speed. Cairo spelled K. A.. I I R. O. S. DOT COM K. A. R. O. S. DOT COM. That's how you spell Cairo's and the whole thing daily Cairo's Dot com slash fire daily in Cairo's DOT com slash fire. Go check it out for the Freebie to just see what the entire project is. What's going on of course? We'll kick starter campaigns. They have cool. Who Rewards to? So if you want things above and beyond the journal you can check out what they're offering their and we talked about a lot of really cool south today but take it home for one final. Take what you want to make sure our listeners really get from our entire conversation today yeah I just want you guys to realize that it's possible all the time. I'm the have these Cairo's moments it's not some vague mysterious thing. I think that by being intentional and being present we are all able to have these every single day and I truly trey believe it will transform your life. Fire Nation daily Cairo's DOT com slash fire. It'll be linked up on the show notes page. Christmas is coming. This could be an amazing gift for a loved one for yourself. I'm sure they're going to have two four six ten packs all that jazz so definitely go on over and check out what they have going on there and Christmas Mrs Coming. Great gifts is the gifts of daily Cairo's Mahomet and you know fire nation the average of the five people you spend the most time with in you been hanging out with P. J. and J. D. Today so keep up the heat and head over to L. Fire Dot com emission earlier. Just put Pete in the search bar so the links for everything will come out that we talked about and I just WanNa say thank you brother for sharing your truth for following your vision and for sharing your message with the world and for doing all that with fire fire nation today on of course entrepreneurs on fire for that we salute you and we will catch you on the flip side right on. Thank you John Thank you fire nation. Hey fire nation. Today's value bomb content was brought to you by Pete and Success Wash manures. They accomplish big big goals. Goals fire nation. Big Goals are huge. But you know what it actually started with a big idea so check out your big idea. Dot Io right. I teach you how to get to your big idea. And unless sixty minutes in his free lessons sixty minutes and it's free so check out your big idea dot io fire nation. And I will catch you there. Catch you on the flip side. The biggest needle mover in my business funnels the software. I used to build my funnels. 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3 Critical Elements Thatll Transform Any Online Course into a Viral Phenomenon with Marisa Murgatroyd

Entrepreneur on FIRE

39:05 min | 1 year ago

3 Critical Elements Thatll Transform Any Online Course into a Viral Phenomenon with Marisa Murgatroyd

"WHO's ready to acted a fire nation J. L. D. here with an audio masterclass on the three critical elements that will transform any online course into a viral phenomenon in to drop these value bombs. I have brought Morita Murgatroyd. She's the founder of live your message in the creator of the experience product masterclass her mission to reinvent online education so that result in engaging Asian become the norm and not the exception and fire nation. We're GONNA talk about a dirty little secrets in the online world why buyer skepticism is an all time high. Hi a little pokemon go story and how you and I can experience. I are online courses and so much more when we get back from thinking our our sponsors growing businesses that need qualified candidates and qualified candidates can be a challenge to find lucky for US ziprecruiter makes it simple fast and and smart and right now you can try ZIP recruiter for free at Ziprecruiter DOT com slash fire. That's ZIPRECRUITER DOT com slash fire. Ziprecruiter the smartest way to hire ready to build your first sales funnel without having to hire an entire tech team to help with click funnels. You can visit e fire dot com slash. Click to start your free fourteen day trial today. That's you'll fire dot com slash. Click Marisa say what's up to fire nation and sure something interesting about yourself that most people don't know well was up fire nation. Kellyanne Tae so what most people don't know is that I am actually allergic to tigers needs to hear more about this are right so so basically the first time that my dad met my husband he wanted to do something nice for us in asked Murray well. What do you want to do and he said I want to go to Tiger Kingdom where you get to take pictures assures with Tigar's and snuggle with Tigers Tiger's little tigers and adolescent tigers and after snuggling with three tigers. I had the most massive allergy attack attack you could imagine putting out my nose almost pissing my pants. I was a hot mess. My whole family was making fun of me and my dad said of all the people in the world who are allergic to tigers. I bet less than one percent of them. Actually know it now. Did you look into this at all like what percentage of people are Allergic to tigers that is not a verifiable statistic but I'm collect cat the cat fire nation very interesting indeed about our guest today Morita and as I mentioned in the Intro we're talking about the three critical elements that's going to transform any online course into a viral phenomenon and I wanted to just dive right right in Marisha because there is a dirty little secret in the online world today the vast and I mean the vast majority of customers will never not even come close to complete their online course that they purchased so a few things. Why is this the case. Why is this even an issue that we should be talking about. And what do you recommend commend doing about it absolutely so the number is actually ninety. Seven percent louder not that ninety seven percent of people who buy online programs do not complete those there's programs instead they enter what I call the downward death spiral where they get stuck. They'd get frustrated and they walk away in the reason being is that people don't learn from information alone and if you're creating a product and you don't understand how people naturally learn especially adults and you don't understand how our brain brain chemistry actually works inside of our brains. We've got this limbic system in the LIMBIC system loves to win and when we win when we're moving towards our goals holes and getting those winds along the way that reinforcement every step of the way it shoots this powerful cocktail of happy chemicals like dopamine and Serotonin that propels us to want to do more but the way so many products and programs are structured. It's just the load of information this thud factor that many people even teach you you to design an when people are just encountered by all this information. I don't have time for this. I'm just GONNA come back to it later. So if you you want to really get people hooked on getting results and taking action and ultimately buying from you over and over again then you've gotta create products in the fundamental different way in a way that actually lands with our natural psychology of motivation and gets US excited almost addicted taking action so fire nation a key takeaway here is all we want to do is win win win no matter what so keep that in mind as you're going forward and you're dealing with customers with clients that win that desire to keep moving forward to check that block. I mean I go back to my Mario days. As I mean it was so fun to just raise that little flag at the end of that board and then guess what you went to the next board and the next one and so on and so forth and it's that really seductive and intriguing ler of just continuing to mark down that line now Marissa. Why is this a big deal like. Why should we even care course creators news of people who buy courses refinishing them well? If you care about your refund rate you care about referrals you care about sales you care about your reputation and you care about repeat sales which which form up to eighty percent of most people's revenue than you need a care about their engagement and their results so when you all of a sudden are able to get ten to thirty times the level of engagement and results for someone and you actually do it very very few people have done in the past which is delivery on your promises in a way that's actually fun and engaging. All of a sudden marketing and sales becomes way easier and people flood into your programs. They referred your programs. Your customers become your best affiliate and joint venture. What's your partners and you get ridiculous case studies and testimonials in my last program I got over seven hundred pages of testimonials from one enrollment cycle and I'd be happy to tell you how I got over seven hundred pages of testimonials and what that did for back end sales and every other aspect of my business. If you'd like decrease decrease refunds increase referrals increased repeat buyers increased testimonials. Marie got over seven hundred pages of them. Yes yes please leave us in suspense any longer pretell while the very first thing starts with what the promise of your product is about because here's the thing it sounds a simple but people can't win the game if they don't know what winning looks like in so many products and programs are simply about information transfer but there's no clear win state in by win state. It's like what does mission accomplished. Look like what is someone. GonNa be do feel have overcome or achieve in this. It should be so specific that you could still someone crossing the finish line to mission accomplished. They've either done it or they haven't. It's what I call a binary state so for example in my experience product masterclass the mission is to design market and make two thousand dollars or whole lot more in ten weeks or less with with an experience product the kind of product that I'm talking about here and because that mission is so specific people know exactly what it is that they need to do and how long they have to do it in that mix winning a lot easier and I've given my customer something that they haven't had very often under life which is the clarity of exactly what to do in the focus of choosing to do only that in because of it we have a ridiculous number of people who actually crossed that finish line and make money some people make up to three hundred thousand dollars lers in when they do. I like to kind of build into the program giving testimonials so for example and I was just coaching Mary Harry Morris Team on this on how to get more testimonies so we great graduation bonuses and Mission Accomplished bonuses to celebrate their winning and and just when they finished the program even if they don't make the money we give them a bonus and when they make the money we give them a mission accomplished bonus and the only way to claim that bonus is to this amid the story of their success and justify. Give the rationale that we have this bonus because we want to see how well they're doing and how well were doing so. That's how we got over seven hundred pages of testimonials of people who finish the program in people who made a lot of money and then we are able to give them the gift and so I never have to ask testimonials they just come pouring in and I've got way more than I could possibly ever use to choose from and share with all the people who are considering my program in the future so having that clear mission state as well as a clear mission accomplished date in creating something in that mission accomplished moment that gives you a feedback loop back so you automatically generate testimonials as one great thing you can do. What is the clear win state fire nation. You need to first identify that as you continue to stack all these other domino's meritas talking about to get these analyst testimony was that's just come flooding in in the reality. Is this buyer skepticism as an all time high but why is this the case Reza. What are you seeing. A number of things are happening. One is that people have bought a lot of programs. The information product industry has gotten to be fairly mature in many people have been doing products the old school way information products rather than experience products which is what I've been pioneering in because of that people have gotten stuck in frustrated and walked away and felt like this program didn't work the number of people told me they'd taken programs from all the major business mentors out there and none one of them got them results up until now is just huge so if you're designing programs just based on your expertise you've got to understand and how to actually design programs that engage people because too many people have been let down in the past and I've gotta say my sales team my marketing team. It's the biggest objection action that we're seeing now is. I've already in a bunch of programs. Did all these programs invested all these money and none of it's worked for me so that's one of the biggest reason reason why there's less trust as the options just continue to multiply people. Don't know who is the real deal and WHO's not until you start to get this track record acker that starts to speak for itself Morita. We have this amazing idea for a product or service or a community we spend all this time mm-hmm and money creating this product or service and then we spend money advertising for getting affiliate partners building out it's putting it behind pay walls doing all the funnels all all these millions of things so much effort so much work and then guess what we get people to actually buy the course or the product or the service or joined that community community in Hallelujah like that's the all time best birth or is it because the reality is refunds are at an all-time highs you go through everything that I just shared right there. You actually get the person to buy the behind how button and guess what's the refunds ten days later thirty days later a hundred days later however long might be and it can absolutely devastate your business because you've done everything you can to get them to buy and and then you lose them because the refunds and their specific reasons why so why are these reforms an all time high Marisha yeah for a number of reasons one is if people can't see ed what winning looks like into if the experience of getting into your program is too slow or too confusing a lot of people say the most important moment in your your relationship with your client is a moment that they buy and I would say that the most important moment is actually the hour after they buy and how you start to deliver on your promise get them into new action on moment one of day one after that purchase in get them so excited to continue because they instantly realize this is a different experience. This is different from anything anything else that I've ever done and I can see if I just keep taking action. I'M GONNA hit mission accomplished so you WANNA get super serious about what happens. After someone advise but the first moment the first hour the first month and when you do you will see that refund rate drop in a huge way. I actually worked with Josh Turner's. I team on the appointment generator launch and we took his refund rate from a double digit to a single digit refund rate and that capped at least six figures in his bank account so when you actually do this makes a massive difference. I've seen it in all kinds of ways but beyond people not refunding if you can have ten twenty percent of your customers enroll into your high end programs from this because they got such huge results. That's GonNa not just reduce the refunds. It's going going to increase the amount of sales that you have moving forward and that's a big deal. So what are some of the things you've seen people do that first hour that first day that first week first month that you would really recommend our listeners all these think about employing. Yes you want to start the winning cycle so for example instead of having people people go to their inbox to dig out an email in kind of in the meantime get distracted by all the other emails in their inbox and then try to log onto a membership insight and then figure out where to watch what to do right there on the confirmation page after they buy I get them to take their first action and achieve their first win win and I gotTa say when you've got a clear mission. It makes product creation a lot easier because you can exclude everything from your product that doesn't directly get them to mission accomplished in so often as experts we over give over create because we want to give people everything but the truth is they just want to get the result simply an easily as possible so when you get them to take action within minutes of buying in actually achieve that I win that's GonNa do wonders so for example after people by my experience product masterclass. I give them what I call. The show me the money video in that video they get to map out exactly how they're going to put the money that they just invested back in their pocket within ten weeks or less in so they set the minimum the target and the stretch goals for the product and the other thing that I do in that video. Is it so easy that anybody could complete this. There's no room room for error or confusion or ambiguity actually give them formulas to calculate exactly what their financial goals should be based on how much money they're currently making or not making if the case may be so. It's one of those fail-proof trainings that has everybody win right away and create what I call. A future self vision which is another element of the experience experience formula in this is the vision of what their life is going to look like once they achieve that goal so it's important to continue to reinforce both the mission and in the future self vision throughout your entire program. It's not just a marketing promise. It's actually the container for your program in like I said that simplifies product creation it also allows you if you've got any kind of group coaching component to say something's beyond the scope of the program and keep people hyper focused on both what they need to do and how amazing in their life is going to be once. They've done that so you make a pretty bold statement. The businesses are shutting down in record numbers. Can you back statement up and then this year why this is actually happening yeah. I've actually had at least three of my very close friends who have multiple seven-figure businesses that have been around around for five to ten years in our legends in the industry shut down in the last few years now not all of them shut down because of declining sales and launch numbers even though that was a piece of it but many of them shut down because they fell out of love with their business and a lot of times when you're not not seeing your students clients and customers getting results. It's a lot harder to keep showing up and delivering the same program over and over again plus. It's not a whole lot of fun on and so the way I'm talking about product creation. It's way more fun for your students clients and customers in its way more fun and rewarding for you as well and it helps you the buck the trends of many of the major launches that are starting to underperform and I've seen our launches increase every single year last year we did over for a one point five million dollar launch in I've seen many of my peers and I don't want to name any names have their launched numbers declining over the last few years as the competition shen is higher and email deliverability goes down and facebook ad are becoming more and more expensive in the inventory is being sold out so I've seen this trend over the last couple of years in the industry but when you have products like the ones that I'm talking about that deliver real results you can buck those those trends because you've got a reputation based business. That's based on results and engagement when you can back up every promise you make with. I haven't just received seven hundred pages. Hey does of testimonials over three years. I've received over fifteen hundred pages. When you can back up your results with those kinds of student case studies. It really changes. Does your marketing fire nation. We're going to talk in depth about that. One point five million launch. We're GONNA talk about Marissa's pokemon. Go Story and of of course we're going to be breaking down the experience product formula as soon as we get back from thinking our sponsors. I don't consider myself a techie. Person born a comes to idea generation. I'm on fire so when asked are you ready to build your first sales funnel. I really thought at the Higher Tech Team to help then then I found click funnels and with cliff funnels the sky's the limit click funnels is a software tool that helps you create sales funnels that convert your visitors into leads and then customers I clicked funnels was created so entrepreneurs like me and you who aren't programmers and who don't know how to code can easily build great-looking pages inside of a sales funnel to grow grow our business online and the great thing about Click finals is that it's not just your funnel building editor. It's also your shopping cart your email autoresponder your membership software your affiliate management software and so much more join over ninety thousand entrepreneurs who are actively using click finals to easily get their products and their message out to the world visit L. Fire Dot com slash click to start your free fourteen day trial today. That's e o fire dot com slash. Click back ever felt like your hiring. Process is inefficient in like you're struggling to grow your company to its potential if so you're not alone take this case study from. Fred founder founder and CEO of Finder Finder helps people make more informed financial decisions by providing comparisons of personal financial products like credit cards and Insurance Fred Fred wanted to staff up quickly after launching the US but finding qualified matches from other sites was challenging in his recruiting process was disorganized. ZIPRECRUITER's platform centralize centralize is hiring and they're driven. Matching Technology helped fred find more quality candidates fast. He was able to scale staff from zero to twelve and a matter of months filling roles with varying levels of skills experience. Fred says if you are a growth company and you want a diversity of quality people to hire. Ziprecruiter is the best solution out there in the the US. We staffed finder on Ziprecruiter. If you WANNA find hiring success like Fred did you can try ZIP recruiter for free at Ziprecruiter DOT com slash fire. That's ZIPRECRUITER DOT com slash fire once again ZIP RECRUITER DOT com slash fire Ziprecruiter the smartest way to hire so Maria were back back in. You have quite a story about pokemon. Go breakdown that story for US yeah so I had a all time time low moment when I created my very first program and I was just noticing people were not finishing I poured my heart and soul into this program. I put all of my knowledge into it which was one of the biggest mistakes and a rookie mistake that a lot of people make trying to put all of their expertise into their first. In what year is this about. This was about two two thousand and maybe thirteen was a long time ago so I actually was in conversation with a peer and I was mentioning. Is it common for people to not not finish and not get results in what she said kind of shocked me to my core. She said Marisha some people just aren't meant to be successful and and that did not land with me because I thought well isn't it our responsibility to basically set people up for success. I know I can't be responsible for people. I can't take the actions for them. As Jim Ryan says you can't hire someone to do your push ups for you but I could be responsible to them and you absolutely everything that is good good to stack the odds in their favor and create a game they could win so in that moment I decided to start experimenting with product creation and in creating products and curriculum radically new ways then all of a sudden in the summer of two thousand sixteen something happened that completely changed the way that I approach products in that thing was pokemon. Go basically overnight. This game exploded. It made two hundred million dollars in the first month in a billion dollars in the first year in this video footage of grown adults basically stampeding through the streets to catch these little virtual pokemon on their phones. They were parallel parking their cars double parking their cars getting out and just like dashing through central park or all these public spaces in this frenzy and I thought to myself if silly little game could get grown adults to get that excited about chasing virtual creatures. Could we use the same phenomenon to get adulterants so excited about chasing their biggest goals in life and overcoming their greatest challenges in that kind of set about my obsession to Kinda crack the code hold on how to do this using not just game indication because it's about more than that but understanding adult learning theory the psychology of motivation and how do you create these addictive experiences that are positively addictive addicting people to their life goals and that just started me on a course of studying. All the best APPS APPS all the best video games and understanding. How can we apply those same principles to people's life goals in the results that I've seen have just been phenomenal. I mean I've I've seen people get between ten to thirty x the industry standard results getting anywhere from I'm talking about thirty to ninety three percent of their students students across the finish line that mission accomplished and that's a huge job fire nation. We need to always always be studying success. Yes there are breadcrumbs. There are clues step by step if you look at success and follow that process that's exactly what Marissa did with Pokey Mongo. She saw this success. She looked into it. She said I can apply this to my business to my life to my courses and guess what she did and now she is pioneering that thing for entrepreneurs now we did talk about how we're going to study. Marissa's success specifically without one point five million dollar launch so Morita break that down. Oh yeah absolutely just one more point about what you just said is that the APP and game industry has been growing by about two hundred seventy percent per year in the traditional information in product industry. The self paced learning industry's been declined declining by about seven percent a year so that tells you something about applying the principles in one industry to the principals in another now when it came to our one point five million dollar launch last year we actually applied the very same principles that were applying the product creation listen to marketing and by doing that we got people really hooked on our launch. I mean we're seeing crazy numbers of comments I think we got something like a thousand thousand comments for the two weeks that we launched and people were really engaging in doing the work we were getting them into action because remember when I said that there are these ten core principles to experiments. Affi- your product and get people addicted on achieving their goals through you while we talked about mission and we talked about mission accomplished we talked about future self now another one of them is constant wins and I've got a good friend who's a data scientist and she's he's worked with some of the top companies in one little half. You can integrate into your launch. Is that if people take three actions with you before you ask them to buy their. They're way more likely to buy from you at the end of the day because they've already created results in advance in momentum through your marketing before they've even spent bent sent in so what I made sure to do in that launch is not only use some of the other experience you know experiences inexperienced formula such as peak emotional experiences and really creating unexpected surprise and delight moments for people watching our launch but I got them into action. I got them to start winning right away in so they already started to associate me with someone who allows them to win and gets US Happy Chemicals in their brain gene fired up so integrated all these principles all ten of them throughout our launch and because of that we basically did something like for partners eleven dollars dollars in forty seven saves. EPC's that's earnings per click which is crazy and we did overall fifty dollars per optin so everyone who sent at least. I fifty options to us made it least one sale and those numbers are not numbers that you're seeing very often right now so let's dive a little bit more into the specifics of the actual launch itself because you had that one point five million dollars you had all those taught partners who are lined up to promote you when launched a came how did that look doc did all come in one big rush to happen over the course of the launch. What do you do during lunch actually continue to effectuation sales. How did that look yeah absolutely so we did a product launch formula launch with three videos and three lead magnets but it's really about how we did the videos and a radically different ways so for example when when you watch one of our videos it's not me as a talking head it starts with these very very creative kind of the segments that are are completely unexpected after someone ops in and I don't want to say exactly what they are because you kind of got watch them to see but when they someone's dropped into this world which is so different different from the standard marketing videos that people expect where I'm engaging all of my visitors. I'm not just talking to their heads but I'm engaging them emotionally engaging their curiosity. I'm using really interesting. You know be role in footage and just doing things that most people aren't doing to really make those videos almost more like entertainment as much as they are information because remember people don't learn from information alone they learn from experiences which is the whole idea behind the experience variance products and the experience product phenomenon because here's the thing like if people could learn from information alone then we'd be living in Google Topa. We'd have all our problems solved. We'd all be rich and happy and hot and having the best relationships and sex of our lives because we know how to do everything from the frequent Internet but the truth is that more information has not made us happier in fact happiness rates have been going down since access to information is going up in. It's been more like a google apocalypse. Yes so when it comes to marketing you've got to go so far beyond providing information and training people around your topic to actually create the transformation mm-hmm so my definition of marketing is to create the attitudes beliefs in conditions that people need to make a change in their life that they want but haven't been able to say yes to on their own so marketing is the process of paving the way to someone believing that they could actually achieve the mission that I'm presenting to them so once they believe they're going to be way more likely to sign up and work with me because I've helped through this entire launch not just entertain them not just educate them but help them create those attitudes attitudes beliefs and conditions so they can actually go after their life goals. I start that winning process. I create a future self vision. I engage them in so many different levels beyond beyond their intellect and what I'm doing all of that simultaneously then people want to tune in to the next video and the next video and my Webinar and my livestream mm-hmm than buying record numbers and ultimately consume my product in record numbers because I've created that experience all the way through fire nation this information nation overload that Marissa's talking about it's so real because it's truly created the compare and despair society. I mean of course I you know we can always log on to see somebody who's happier in a better place than we are with a better car or a better house or better weather or a better shirt or better or better dog or workout whatever it might be. It's all out there because there's endless endless amounts of information and images and videos and fill in the blank and just remember when every every year comparing yourself to anybody or anything else. You're just opening up the door to spare. The only comparison you should ever make is to you yesterday. If you're winning that comparison you are winning at Life Imerese. You've created a formula talk to us about this experience product Formula Yeah Yeah for sure so I've already mentioned a few of the core principles. We've talked about mission future self vision. We've talked about constant winds. We've talked about mission accomplished. We've talked about peak emotional experiences in there are five others from normalizing challenges to create feedback loops to leveraging community to creating creating the bird's eye view so they know exactly how to get from mission to mission accomplished and ultimately building unstoppable momentum to get them across the finish line in the really interesting thing is when you understand how to leverage all ten of these experiences simultaneously in stack them together you create what I call experience variants escalation in that's phenomenon when people start to feel addicted to your product and this is leveraging addictive addiction in a positive way not a negative way in the sense of helping people follow through on a commitment that they've already made by investing in your product in it's the exact opposite head of what most information based products do that lead to ninety seven percent of people giving up and that is what I call the downward death spiral so for each of these ten core experiences they are actually ten opposite experiences that you really really want to avoid so you get people excited rather than frustrating straighten so you can get them winning rather than feel like they're on a losing streak that they cannot break so those are the ten core experiences. Obviously there's a lot to them and probably really more than I can share in our time together. Is there one in particular that has peaked your curiosity. You know I feel like they all kind of have my curiosity. I think in one area fire nation we can agree agree on is let's avoid less agreed to avoid this downward death spiral but Maria just which one you think fire nation resonate with most take that one. Let's go to town on it so absolutely I want to talk about one. That's not often talked about and that is normalizing challenges in the opposite downward spiral experience from normalizing normalising challenges is what I call. Everything is awesome. If you ever saw the legos movie where they're all singing everything is us and they're kind of annoying. I feel like so much. Marketing is all about everything is awesome. Just push the easy button in your life is incredible and you're going to be an instant millionaire right and then when people get into your program program the expectation as it's going to be easy and then when they hit their very first challenge there completely unprepared for the challenge and they may even think that something's wrong with them so understanding exactly the psychology of your audience each step of the way of your program. That's going to help you constantly address and normalize the challenges in route from mission to mission accomplished in when you do this right. The phenomenon people will have is that you're almost reading their minds that you give them exactly what they they need when they need it and the best way to do this is to the very first time you deliver a program deliver it to a live audience and take what I call it earn while you learn approach because that way you're watching them. You're seeing the questions on your content. You're in the facebook group. You're watching what they're stuck on and then you're kind of designing that into your next trainings meanings into your next emails and you're even featuring some of the things that they're saying back in your trainings. That's what we do with the feedback loops which is one of the some elements as well as like people almost change your product by going through it and when you do it they'll feel so seen so cared for in so validated the really appreciate you as their particular mentor and want to work with you again and again because you're real. You're not just promising the sun the moon and the bag doug of chips. You're actually showing them exactly how to get there and you're saying you know you are going to have some rough spots on the way you're getting real. You're not just saying it's going to be fast and it's going to be easy and you know you can have all this overnight without any work and making money in your sleep and all that stuff that so many people have done in that hype in some of those false promises which is created the level of distrust that we're now seeing authenticity transparency just being genuine fire nation. I mean however you got to where you're at now. You had struggles to get their Maria has struggles. I've had struggles just sharing the fact that that is part of the journey. That's the reality but hey that's just another reason why you want to jump on board because you're going to have the community. You're going to have the accountability. You're going to have the support and the guidance that you need when you hit these rough spots so Morita you dropped so many value value bombs. Take the final stage here. Take your time and share with us. The one thing that you really WanNa make sure that we get from this entire chat today A. and then give us any final calls to action so we can learn more about what you have going on. I know you have a pretty big launch. Coming up. I know fire nation should probably really dial into do and then we'll say goodbye yet for sure so so much of this has been inspired by a quote from the Motivational Speaker Zig Ziglar. Who says you can have everything everything you want in life? If you'll just help enough other people get what they want and I feel like when you return to focusing on your audience in your business in your your brand in your marketing really focus on helping them get results helping them engage all of a sudden your business takes off and I feel like it's so easy to get into the perspective of what you want to do in what you want to deliver and there's so many lifestyle entrepreneur messages out there which makes it sound like it's all about drinking Pina coladas. A lot is on the beach and I've got a lot of freedom in my business. I love what I do. You know we've had tremendous success and I always have to remember let the reason for that is my students clients and customers in what I focus on them when I put them first everything else kind of takes care of themselves and and I do believe that the more competition increases and more people get online that it's the best product the best brand the best idea and the best customer experience experience. That's GonNa win the game and when you remember that in when you focus on delivering as much as you focus on selling in marketing you can win the frequent Internet so that's my recommendation for you is to focus on helping other people get what they want and when you do you'll get everything that you want and more and if fire fire nation wanted to dial into what you have going on your current launch website wherever that might be how do we do that yeah absolutely so. I've put together all ten of the experience Spirit Formula Principles that we've talked about today as well as all ten of the things that you wanna avoid if you don't want people to walk away from your products programs and courses into a revival product checklist or ten ways to create addictive information based products training programs and online courses and you can grab that at live your message pitch dot com Ford slash fire. That's live your message dot com forward slash fire. Livy your message dot com slash fire fire nation when these gifts are created for you and they can really do so much to move you forward in your business in your life safe. Please take action. Go check it out because Marissa is really dropping street value with everything. She's provided here because you know this. You're the average of the five the people you spend the most time with and you've been hanging out with 'em in J. L. D. Today so keep up the heat and head over to fire dot com type type Marisha. It's actually spelled M. A. R. I S. A. In the search bar her shoulders page will pop up with links to everything that we've been talking about today but the strong call to action again is live your message dot com slash fire. Live your message dot com slash fire Marisha. Thank you for sharing your truth with fire nation today for that we salute you and we'll catch you on the flip side later. Pay Fire A nation. Today's value bomb content was brought to you by Marita ends. I've created a treasure trove. A literal treasure trove of free courses is for you. I teach how to podcast on a mastermind how to create funnels that convert and so much more and guess what they're all free visit. You'll fire dot com slash resources and start learning today. I'll catch you there. Fire nation or I'll catch you on the flip side ready to build build your first sales funnel without having to hire an entire tech team to help with click funnels. You can visit e o fire dot com slash is click to start your free trial today. That's you'll fire dot com slash. Click looking for a place you can go. We're hiring is simple fast and smart. That place is Ziprecruiter in right. Now you can try ZIP recruiter for free at Ziprecruiter Dot. com slash fire. That's ZIPRECRUITER DOT dot com slash fire ZIP recruiter the smartest way to hire.

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Hero's Journey & Major Lessons Learned as a Serial Entrepreneur with Robert Beadles

Entrepreneur on FIRE

30:07 min | 3 months ago

Hero's Journey & Major Lessons Learned as a Serial Entrepreneur with Robert Beadles

"What's shaking fire nation J. L. D. here with an audio masterclass on lessons learned from generating over one hundred million dollars in revenue in twenty five years to drop these value bombs I brought Robert Beatles on the Mike. He's Christian. Father Husband serial, entrepreneur and responsible for creating major construction service based businesses in California. He's generated over one hundred million dollars from startups software developments in real estate investments. In today. We're GONNA. Talk about how he defines success, his biggest failure, and what he learned from it, his top three important pieces of advice for entrepreneurial newcomers, and so much more when we get back from thinking our sponsors. Looking for a business coach who has helped thousands of entrepreneurs, just like you to increase our profitability by an average of one hundred and four percent per year all for less money than it would cost a higher a fulltime minimum wage employee schedule your free consultation today with clay, Clark at thrive time show dot com slash fire thrive time, show dot, com slash fire the strategies to attract your dream customers when you're just starting out, are exactly the same as when you own a multimillion dollar business in these strategies are waiting for you on my buddy Russell Brunson new podcast. Miniseries traffic secrets. Open your podcast APP and subscribe to traffic secrets now or visit traffic. Secrets PODCAST DOT COM. Roberts say what's up to fire nation and the interesting about yourself that most people don't know. Fire nation thanks a bunch John for having me on. Something interesting about myself well, let's I didn't with my wife since we were fourteen years old so seven years later. We're still together. Still best friends start off on now. Welfare and food stamps now our companies make hundreds of millions of dollars, and I got a little white fuzzy poodle. And the poodle's name. Colored Dog. I think you should change it to DOJ. Original. Nation as I was giving you a little intro prepping during the introduction wouldn't be talking about lessons learned while generating one hundred million dollars in revenue over the course of twenty five years, and we have a lot to cover today and Robert. I do want to start with your journey, but we have a lot to cover, so let's keep it to three minutes. Minutes give us the highlights of your journey thus far or give you a little teaser on my wife. Fourteen been together ever since we had our first son at seventeen years old ended up on welfare and food stamps, and just struggling to survive got into construction ended up at the bottom. There work my way up to running the company. Got Into it with the owner one day. The owners said they would man. If you can do a better job, go start showing comedy so I did. And Yeah from there. You know we create one of the largest construction services companies in California around two thousand nine I kind of took a break from it. In started building a software company, and it's always been one of my passions, and we started doing some work for companies like the United States post office. Applications and things for them then starting in blockchain around eleven and around twenty seventeen Youtube Channel for people that were always asking me about crypto currencies. It's put us on order. The top five in the world for CRYPTO currency education. created a company called monarch which is a decentralized wallet. FOR HOLDING CRYPTO currency for everybody out there in the world for free. Then created monarch pay for merchants so that way they can start accepting cryptocurrency not have to worry about high fees Earth chargebacks. sucky stuff and yeah. I've. Just a creating businesses all my life, and yet this this year. We've done between last year and this year. We've probably. Close to ten x anything we've ever done before. So are a lot higher now than they than they ever were gods. Been, great. Christian, husband, father, and it just business builder. That's me. In fire nation has shared in the. Robert generated this over one hundred million dollars from startups from software development from real estate investments, so he's really has his diversified portfolio. This diversify skillset which you'll see kind of unfold as we proceed forward here. Let's get into the weeds for our second here. Robert. You've been through it all you start at the bottom now you're here. How do you define success in business? SEC making payroll. Expenses and everything after that is gravy. We're laughing right now, but with the Times that we're living in. That is a real success for I'd say about ninety plus percent of businesses right now, so let's go deeper in these weeds. Sure so I mean there's a lot in a lot that goes into a business right, and so I think you know Liuqiu I coco is said it best in the end. All business operations can be reduced to three words, people product prophets unless you to contain. You can't do much with the other two and I'm paraphrasing a little bit, but. It's. It's so true with business. You really have to have an amazing team, and it's great to be a smart guy, but if you're the smartest guy in your team, you're always going to be kind of a disadvantage you need people mentors any people that have been there and done that around you see, you can take council that advice and apply towards her own endeavors. You don't want to. To be somewhat of a trailblazer, you can follow the footsteps of giants and get where you WANNA go. This isn't really rocket science. I've taken my same approach to businesses and I've cookie cutter them in different industries across across the country, so yeah, we made over one hundred million dollars. You know a couple of years ago. We made a lot more than that in the past two years. And it's, it's not because I'm some super. SMART Guy I'll just outworked other people. I give all glory to God I. Because Without Him I got nothing. Then I give it to my family and friends and employees, because you have to have this this collection of people around you to support you, and to give you the guidance that you need on your journey in an a ton of this all boils down to education as well so it's great to be passionate scraped to awesome work ethics, but you always have to keep learning, because there's so many things out there in his world and. Get to know what you're doing. Know where you're trying to go. You did mention the three PS people products profit. We have a little bit into the people aspect of it. Let's talk about products for a second like what over the years of you learned to find success when it comes to products stealing needs? It's one of those simplistic things. You have an amazing product, but if nobody wants to sit on the shelf cd up what it is that you're good at what it is that you enjoy doing, and then if there is a need around that, you have a much higher chance of successful versus just trying to chase chase like Because by the time you create something for the is fed. It's probably already outdated in, so there's probably not a use for it, so it's one of those things you just find a need and fill and make sure that you're good and whatever need it is. You're trying to fill. Make sure you understand it immensely. It's one of those things you gotta go. Like an inch wide new mile deep in really understand what it is you're trying to do, and then amazing things happen. Fire nation the question. You really have to answer for yourself. As is your product, an actual solution to a real problem, if it is guess what people will pay for that, if an actual solution to a real genuine. That's where most products fail. They don't fit that definition now. The last P Roberts Prophet talked to us a little bit about to profit. That's the beauty of business. Right so that's that's when you've got the gravy. That's when you've got your payroll covered. Your expenses covered. That's when you're able to do. Cool things like expand pay more, you know it's one of those things where people that just struggle all the time to make ends meet they really. They're kind of locked in place, not really able to achieve their full. Potential because they're always just scratching by so profits are a beautiful thing, and that goes back to languages, said about product. If you create something, people really need and want to service product whatever. Profits come. In helps having that amazing team around you so that way you kind of know how to budget forecast. You know how to cut the fat where you have to. You know how to put more money into something. That's doing well, so that'll allow you to create even more prophets in take money out of things that are may be losing money so that way you maintain more prophets. It's you know it's a balancing act for sure, but it all boils back to you know taking care of your customer right whether it's a service or a product. If you do a great job for them, you'll find. It's usually pretty easy for them to open up the wall star pain if you have something that. That they really want to need. And the prophets just have a way of coming generating over a hundred million dollars in revenue over twenty five years. It means you've had a lot I. mean a lot of successes, but I like talking about failures. What is your biggest business failure over the last twenty five years and give us some lessons learnt? Yes, so this kind of goes back to filling a need. Really wasn't there and doing something that I didn't understand. A while back. I think around twenty. Two, thousand ten something like that. My wife talked me into helping her best friend's son. With a band. Their musicians and I really didn't like the music, but I love my wife and I really didn't know anything about. Creating, a record label, or you know throwing a concert, any types of stuff, but I'm pretty industrialism smart enough so. Basically, I took this band. and. I got them on the radio and kept them in the top thirty for two or three years. just just a big money. Pick. Just money sucks just a money pit. It was crazy. And then I. If I if I wasn't learning from that mistake, then I went through a concert at the Stockton Arena in Stockton California a rock concert and Is Not really known for its rock music number one and the the bands that brought on to headline I was told that they could fill arenas that they'd have no problem. You know selling tickets and I trusted people. And I didn't understand enough about the business, the industry any of that Kinda stuff and so basically I set fire to millions of dollars, and it was an expensive lesson it. It's one of those that again. It goes back to having a great team around you, also going kind of like a an inch wide mile deep into whatever it is, you're gonNA be doing. Understanding it really well and I didn't understand it. It cost me millions of dollars, but I wanted to Brett very valuable lesson from this and I haven't repeated that mistake in yeah. I've made over a hundred million dollars in twenty five years. We've done I don't know probably close to that just in the past two on top of that. Just, not repeating mistakes learning these lessons and it's it's something I. You know they always say it doesn't matter. If you fall the horse attack quickey, get back things like that. Same kind of goes true here, is you just you have to learn from your failures? Learn from your mistakes and then not repeat them. You know Warren. Buffett gets chided all the time because like he missed a lot of things you know. He missed Uber Investment. He missed Microsoft. He missed facebook and Amazon but he keeps going back all the time when people ask him about this to the fact that he only invest in what he knows and he loves using these baseball. Analogies of like listen. Ted Williams bats four hundred, because you only swingset pitches that make up about twenty percent of the strike zone. Let's all the rest of them go, and he's like in business you. You can even do better than Ted Williams because you don't have to ever swing, you can just la balls go by and buy, and by until finally that one in that sweet spot, and you just hit it out of the park, and so it's that patience fire nation of sticking to what you know. That's was help people like Robert and Warren do what they do now before we move on Robert. How Was Stadium Stockton? How many people could have sat if it was at full capacity? Probably just under fifteen thousand people I think I got about two thousand three thousand people there which I'm told is about four or five times more than that should have been there so. That just tells you industrious. And how hard working. We were to try to get to where it was. Can we still millions to speak to your point? About Warren Buffett s absolutely right, and if you look at his early success, and how successful he became, he basically oil invested three companies, and that's how he made the bulk of his money. You notice his fund now. Fifty something investments, and it's not doing so well and. And if you look at the stock market, but if you look at his top ten holdings, that's about well, I guess sixty seven percent of his holdings are basically still in his top six or seven companies, so he's still kind of doing that, but he was really successful when he understood those three companies, and that's all. He put his money in. Yeah, I mean apple and coca-cola right now. Make up like over twenty. Twenty percent of his entire portfolio, so he's a massive believer in really focusing in on what works now fire nation. If you think we're even close to being done dropping value bombs, you have another thing coming. Moore's coming up as soon as we get back from thinking our sponsors. What if I told you that? The strategies to attract your dream customers when you're just starting out, are exactly the same as when you own. own a multi million dollar business. My Buddy Russell Brunson has grown click funnels into one of the fastest growing non VC backed SAS companies in the world. So you know the strategies. He's using to attract his dream. Customers are working very well. So how does this help you? He just released a new podcast mini series called traffic secrets to share the exact strategies. He uses in that. You can use to throughout his twenty. Episodes Russell teaches you how to identify your gene. Customers find with an already hanging out and get direct access them no matter your budget. These and many more strategies are the exact strategies Russell uses to bootstraps, his business into a hundred million dollars a year empire, and they're the same traffic driving strategies. He uses today to draw people into his world generate leads and make sales. These secrets are so powerful fire nation. Open your podcast APP and subscribe to traffic. Traffic, secrets now or visit traffic secrets PODCAST DOT com. Looking for a business coach who has helped thousands of entrepreneurs, just like you to increase their profitability by an average of one hundred and four percent per year all for less money that would cost to hire a fulltime minimum wage employees fire nation meet Klay Clark. Klay has been coaching businesses just like yours since two thousand and six. Yup, even through the great recession and he does it for less money. Money than it would cost to hire a fulltime minimum wage employees at a time when INC magazine reports that by default, ninety six percent of businesses will fail within ten years. Clay is helping businesses like yours to grow on average by one hundred and four percent annually. You might be wondering. How's this even possible? Well Klay only takes on one hundred and sixty clients, which means he's able to personally designed your business. Plan plus cleese team helps you execute that. That plan with access to graphic designers. Google certified search engine optimized web developers online advertising managers, videographers workflow map irs in accounting coaches to help you get on top of your numbers visit thrive time, show dot com slash fire to see thousands of video testimonials from real clients who has helped over the years. Then schedule your free consultation with Klay himself to see how he and his team can help you thrive. That's thrive time show dot com slash fire. Robert, I want to talk about the most important pieces of advice that you have for entrepreneurial newcomers, fire nation, a lot of us are solar preneurs. Small business owners start up entrepreneurs. We haven't been in the game for Super Long. What is your top three piece of advice for us? Be Trust in God or your ass off and having amazing team and education is definitely right up there because you can have the best intentions in the world, you can have the best vision, but if you don't know what you're doing, it's not usually gonna work I, mean there's lockout. They're involved in some of this, but. You really just always have to be learning like everyday I'm sucking up new information. All Day long were twenty days i. don't like sleep that much. It doesn't matter what level of success I get to. It will never be enough because I. Don't do this for the money I do this because I actually enjoyed a love, the gives me purpose, driving and benefits a lot of people and. And so as long as adding value and purpose to the world I'M GONNA. Keep doing it so right now. We're dealing with pandemic. I mean we're dealing with businesses that are being shut down left and right. We're dealing with unemployment into the twenties of millions of people in just a few short weeks, and those numbers are just climbing and climbing and climbing. We're dealing with failed government bailouts. BAILOUTS, but the reality is the reason why so many businesses are struggling is because they did a terrible job managing their credit. They did a terrible job managing their debt. They did a terrible job saving money I mean most of these businesses need to stop whining. They look in the mirror and say I just ran a terrible business because that was what happened with most of these businesses. Businesses not all but most you obviously have very hard core principles about these things, so give us your principles about managing credit, managing debt and saving money and business. It's kind of a simple answer. I've always kinda believed. The cash is king not to get over. Leveraged can pay cash for everything. When you can I know that goes against a lot of people like even Robert Kiyosaki. I Know Madam, a couple of times I remember back before two thousand eight. He was telling everybody that they're losers. If they have equity in their house, they should be sucking that equity out to buy all these other houses, and that's when I stopped liking the Guy Right because I thought that is so dangerous. What you're saying is crazy. All these people are going to suck all this equity out of their homes, and that's all that they've got and guess what they went they they over-leveraged and they bought a bunch of other houses market tanked and they lost everything. So it's Kinda the same the same thing in business I understand that it's great to be able to use leverage. In some cases if you get zero percent loans in their fixed, that's one thing, but if you get revolving credit lines that are costing, you have five ten percent a year. You're never going to get away from that. If you don't have a really good business model and you don't have the profits to pay that off your always going to be working. Just paying off the interest in its this money suck so whenever you can on things you know. Know. It's like even when you if if you're in some kind of service company in any by vehicles through the 179 tax deduction, you can buy vehicles Iraq Mauve one hundred percent in an expensive around the first year. That's Hughes Tax Savings, and you actually own the asset and I realized trucks and stuff they go down in value, but again you can deduct that in the first year one hundred percent. There's things there's value in that and so. Whenever you can just try not to get over leveraged tried to have money on the side. So even when you look at like Warren Buffett, he doesn't have all of his money in the stock market. He keeps a pool off to the side for when times are tough like thirty percent. Yeah Yeah, I mean. When when times are tough, that's usually when bargains happen and I know it sounds awful because it's kind of a zero sum game, right? Somebody's losing somebody who's winning, but the fact of the is when times do get tough. Then there are usually exceptional deals out there where you can get you know a great company to great price or the great products at. At a great price and if you're if you're sitting cash flush, it allows you to do that or God. Forbid you have something like this Cohen you pandemic and you need the money and you're waiting on the government cheese to pay your payroll because you've got it. You've saved up for rainy day and so it's always really smart to have cash reserves. In China to over leverage, try not to finance a whole bunch of stuff. Try to pay cash whenever you can. And that's Kinda the way I do things in the army fire nation. We called it keeping our powder dry. You always need to keep that powder-dry because you never know. He got the fire. That shot is going to be the winner now Robert You're work twenty hours a day. You sleep less than four. What the heck inspires you and keeps you so motivated on a day-to-day basis. I love what I do. I've got a ton of different companies like a ton of people that count on me, you know it's just one of those things that I don't know any other way. I, it's really difficult for me to to go on vacation or to just sit back and watch watch TV watch, TV, or Netflix I can't do that stuff i. feel. There's something inherently wrong with my brain and allow me to relax I. always have to be adding value. Have some kind of purpose of against something driving me all the time. You know for forgotten country whatever you WANNA. Call it! I. Don't know what it is, but I've just always been this way. Of always had a ton of different jobs are created a ton of different businesses, and when one is taken off, it doesn't need me and allows me to kind of step back and go build something else. It's just something I truly loved to do, and I wouldn't have it any other way. I. Love How you kind of chuckled when you mentioned the word washing television, because it is so crazy. How many people are literally going to at every opportunity wine in Moan and complain about how they just can't become successful, but how? They just can't get anything going about how they just can't get any traction any momentum, nothing nothing nothing. Then you audit their day and they're spending four to six hours a day, watching Netflix's or they're spending two hours a day, watching youtube videos and just going. Going down rabbit holes. I mean they are literally doing nothing productive. They are literally spending all of their free time. non-productive I mean I love Gary Vienna. Chuck says like listen. You're complaining. Give me the fourteen hours. You waste every week I. Don't actually challenge out. I would say people waste way more than fourteen hours everything week, and by the way, if you waste fourteen hours a week, and you're not complaining, and you're fine with where you're at. That is your prerogative. That's part of being. Free and having freedom to choose how you live in if you're happy and satisfied and wasting forty hours a week, or you might want to consider a wasting because you're watching and enjoying and. They're taking those fourteen hours a week. Doing other things like television fine do that, but don't complain why Moan and then let somebody like myself. A Robert Audit your day and be like you literally do nothing. You are the most umbrella person in the world, and that is a huge percentage of people now Robert I'm curious because again. You've been doing this for twenty five years. Your energies unparallel your excitement, your enthusiasms next level. What are you currently pursuing now and Bush motivations for pursuing this? So the motivation stays the same I mean I just love what I do? And I and I love to stay busy and loved and purpose of things going on right now she's. A see live get. Construction Service Company is one of the largest in California. We serve this all kinds of customers that's. Just it's it's a mammoth. It's huge. A real estate company where we owned properties all the United States and that's. Pretty much pretty sizable as well again, splash factory. It's a software development company that creates applications for people recognized each post office. We've created things like. Memory Tag, which is world's first STA greeting cards that allows you to put a picture or video right into the paper, reading Carla or a gift e Gift Card you know. We got those in stores all over the place you know we've got monarch, which is the world's. The world's best decentralized cryptocurrency wallet that allows you to do all your your safe storage, push trading, and all that kind of stuff, and it's you know it's on APP. On Google so mark Wallet. The We created monitored pay is for for merchants that allows the merchants to accept payments via stable coin, stable tokens in not have to deal with them high fees so less than one percent transaction fees, no chargebacks ever no closing the counts ever. No, there's no chance of losing their money. Being locked out of their money because it's decentralized, and only they have access to the funds, so it's it's truly just you know. It's consumer to business business to consumer. Get. Crystal Beatles which is an education platform where I bring on people from all walks of life usually in the tech. CRYPTO. Ecosystem some of the best and brightest, and we interview them and allow people to understand more about blockchain Ado, answer the viewer's questions do it videos exploiting block chain, crypto currency and finances and things like that that's. Been Channel. What else do paramount? I got so many things all the time. I mean fire nation. You can see why Robert Only sleeps four hours a day I. mean he's literally. Has something going on every waking minute? And it does not include Netflix and chill, so Robert. You've dropped eight ton of value bombs. Brother, give us one key takeaway. Give us the one thing you want to make sure. We really get from everything we talked about today. Then give us a call to action about how we can find out more about you anything. You want to chat about their, and then we'll say goodbye. It's funny. Everybody wants success, but nobody really wants to work for a lot of people just like to complain that. Just doesn't work out for them. You know they're. They're not smart enough or they don't have that if they didn't have the opportunities, or you know the blessed or endowed, or whatever is, they like to make excuses versus just kind of having a serious talk with themselves, looking in the mirror and saying you know what I can do better in the actually tried to do it. Actually dedicate the time like you were saying fourteen hours a day her fourteen hours a week. That's a lot of time I mean. If you want to learn a second language, you could probably do that in those listed fourteen hours right if you wanted to learn some kind of financial guru, or if you want to learn how to trade stocks weren't to invest in real estate, or or just start cold calling and trying to get people to invest in your idea. That's fourteen hours a week that they'd be working towards whatever goal they have, so the been called action. For these people is they need to stop whining and complaining, and they look in the mirror have a serious conversation with themselves and then start moving towards the goal whether it's you know if they don't have the education they need. We'll go get it instead of that fourteen hours A. On netflix or something get an education that you and you'll see that. She actually didn't spend more than fourteen hours a week. And you get the regan faster in the more you know, the easier it is for the people to believe in you and help fund your dream right so that and for people want to learn more about me is super simple. Just GonNa Crypto Beatles. Dot Com. C. R. Y.. P. T. O. Beatles. B. E., A. D. L. E. S. dot com right. There has all my social You can find my youtube twitter instagram facebook all that kind of stuff super easy to find we do live streams usually on Sundays Ri- give away a bunch of crypto where I give away in a book, a couple books, and so I, give away some of the books from Cleveland One of our more about blockchain and stuff like that and. I'm Su- breezy defined greasy to hold up. Just touch with do Beatles, dot, com and fire nation. I mean that value bomb. The Robert is shared about those fourteen hours a week. I mean it is so true especially when you spend that time becoming knowledgeable or educated in the specific niche, there's an area in any market this, not that nobody's spending fourteen hours on, because like it's niche, its smallest tiny you can get in there and become best in show their quick and be the person, and that's not going to take all the time in the world and fire nation. You know that you're the average of the five people spend. Spend the most time with you've been hanging out with our be and J. L. D. Today, so keep up that heat, and if you head over to fire, DOT COM and type Robert in the search bar. His shows page will pop up with everything that we've talked about today. Links to everything best show in the Biz, and of course head directly over to CRYPTO BEATLES DOT com to see all the. Robert has gone on get his books. Consume content Lada Gray stuff over there Robert. Thank you for sharing your truth. Your knowledge, your value with fire nation today for that we salute you and will catch you on the flip side. Godless Hey, fire nation today's value bomb content was brought to you by Robert and fire nation I've created a treasure trove. I mean a figurative and literal treasure trove of free courses for you. I teach you how to podcast. Run a massive increase finals that convert and come up with your big idea so much more, and it's all free visit your fire dot com slash resources. Start Learning today, fire nation I'll catch you there or catch you on the flippity flip side. Looking for a business coach who helped thousands of entrepreneurs, just like you to increase our profitability by an average of one hundred and four percent per year all for less money than it would cost to hire a full time at minimum wage employees schedule your free consultation today with Klay Clark at thrive time show dot com slash fire thrive time, show dot com slash fire. The strategies to attract your dream customers when you're just starting out, are exactly the same as when you own a multi million dollar business in these strategies are waiting for you on my buddy Russell Brunson new podcast miniseries traffic secrets, open your podcast, APP and subscribe to traffic secrets now or visit traffic. Secrets PODCAST DOT COM.

Robert I Klay Clark Russell Brunson California Warren Buffett Netflix Youtube Roberts United States J. L. D. Robert You Stockton Google Robert Beatles DOJ
The Seven Secrets to Coaching Websites that Convert with Jason Gracia

Entrepreneur on FIRE

34:49 min | 3 months ago

The Seven Secrets to Coaching Websites that Convert with Jason Gracia

"What's shaking of Fire Nation J. L. D. here with an audio class on the seven secrets to coaching websites that actually convert into drop these vibrations I brought Jason Grazia on the Mike. He's a founder of savvy hippo. The coaching website specialists were they build professional state of the art websites that turn visitors into lead prospects in paying clients in fire nation. We're GONNA. Talk about so much valuable stuff today including what does it take to make a website actually look professional and we'll talk about conversion on those websites. Websites, and what do most coaches and get wrong when they do these free sessions at everyone seems to love to do and so much more fire nation when we get back from thinking our sponsors fire nation, this episode is brought to in part by Claudio the ultimate ECOMMERCE marketing platform for email, SMS, messaging, whether you're launching ECOMMERCE business or taking your brand to the next level. Claudio gives you the tools to get growing faster. Get started for free today. Visit Clavijo Dot. com slash fire to create your free. Jason say what's up to fire nation and shears something interesting about yourself that most people don't know. What's up, fire, nation, Jason, ear and something, most people don't know would probably be that I was the lead guitarist in a punk band in college. I think with my image online now I don't think most people would. What was the name? What was the name of that band's okay so? The name of the band was DSP. We made that up because the drummer's mom worked at a bank Denmark State Bank. And they had a ton of shirts and hats that said DSP's thought. We're going to. Be Free Swag Yep exactly so we handed out and they didn't know it was from a bank. Wisconsin. Takkula I love it. That's what you call making. Things happen fire nation bootstrapping. bootstrap to get that runway extended and to get that tipping point of course now as I mentioned in the intro. Seven Secrets to coaching websites that actually convert and let's just jump right Jason by breaking down to fire nation, how important a website actually is to either coach a consultant or a service pro fighter. Yeah, and you got like not just coaches. Anyone who needs clients. A lot of people think of a website has brochure. But, actually it is the single greatest asset you have because you have an automated salesforce who has the right image in the right pitch to every single person? I ran a company wants with a brick and mortar with employees, and to get them to say anything at all that I wanted to was was hard, but to get everyone to say the exact same thing the right way to every person to give them the experience of a lifetime. It's impossible, but with a website because you can craft that message over time you can have that perfect automated salesforce that creates every person the right way, and it's your your pr firm, its customer, service and support. Support, it's! It's a client generating machine. When you have it. Set up the right way so for me. The website is the foundation of any service provider because it's a place, it's a hob reconsidered everyone and have that machine run like clockwork now little spoiler, alert fire nation. We're GONNA go through seven secrets that Jason, that has crafted for us today and secret number one that he's to be revealing is what actually takes to make a website look professional, so share that secret with US Jason. So Four things for musts. A number one is images so. Especially for service providers, because a lot of cases, you are the product or service, you're selling yourself and so as much as I try to save clients money in places where I can. When it comes to images, you really need to invest in professional headshots. It makes such a huge difference when people laying on a site. because. We judge quality. Of what we see with how good you are though quality images, we assume low quality service. We make that judgment within seconds. So I. Always tell clients that's one area. You really should invest high quality headshots now if you can't afford averaging over. You can stock images. There's still a lot of great places PIXELS DOT COM. UNSMASHED DOT COM. for your free images, but then you can also get paid stock images, and you can still create that premium professional image. But I really do like when coaches are. Consultants used their face just to connect with that person. The next is colors so. A lot of people we work with. They pick colors. They love and as many as they. They want on a website. You gotta think of the person who's coming to that site. C need not just a little bit about color theory. Green we're going with natural in nature blue. We're going with relationships and friendship. That's why facebook linked in twitter or blue. There's reasons behind those color choices. and. Stick to three one primary to accent, and then stay consistent throughout your website and your marketing collateral. That's how you create a brand that brand image when people see that you're consistent across your platforms. Same thing with Fons, so let's number three. Pick one header. And one body and do do your research online to make sure that these complimented each other. Not all fonts work together well and. The simplest tip as if you're not sure what to do with fonts, use the same font. Make your header, bold and big. And then your body and your call outs a smaller version of that same amount, but if you Google Online, you can find a ton of great font combinations. But you just don't want to dive in with the fonts that you love. Right now. What's hot online? Is that script font for a lot of websites, but that can be difficult to read especially on mobile. So. That's what you got to think about is. It's the experience of the person coming to that website, so not just personal preference but something. That's GONNA. Help you convert. And then the last. Low Calorie layouts. And what I mean by that is we need white space. We need to breed. People don't read websites anymore. They scrolling they scan, and so we have to take that into widmer laying on our pages, so I want to see a lot of white space. When you write words I wanNA see bullet points and call outs. One to two sentence paragraphs, so we have to make sure that the brain is not overloaded, because then it becomes work. And when someone comes to our website and it's work, they bounce. We WanNA. Keep them there with low calorie loud so. Professional headshots. A consistent color scheme with the primary and then two accent colors. Consistent Font pair. And then give our brains break low calorie layouts so fire nation. Usually it's my job to kind of go back over and some up all the great points. The Jason made last segment, but he just did that at the end because he's a true pro, so let's just move brother because you've got some more great secrets for us and one of my favorite topics in. In the world is conversion because you can do everything right, fire nation, and if you don't get conversion correct, you're never ever GonNa, have a successful product or service or fill in the blanks so jason when it comes to conversion, what is the most important piece to get right could not agree more out. There are countless gorgeous websites out there that don't make penny. They'll conversion is all that matters and this a my friend comes from you inch wide mild. Yes, that is that's everything and. So. I've read a lot of business. Before I, built coaching websites I started just building websites and business was fine, but then when I really dove in, and I listened to you I. Just I'm not going to try and. Figure this out of my own. He's got to figure it out. And did it I dove in an inch wide coaches on link, but a mile deep, so I understood everything about what they needed. And that transformed my business overnight. because. When you target like that. Everything changes your marketing changes. Your messaging changes your Brian Changes, and it all becomes easier the changes everything becomes easier because. You're on the stage in. You're not screaming to a thousand people. Once you're screaming to that one guy, the front row with the red hat and the yellow shoes, and they're gonNA listen so when it comes to conversion, the most important part is what I call a differentiating value proposition. So value proposition is I help. Do X. so that Ax. Create. Coaching websites specifically excludes a fever coaches to help them get clients. And what that does is. In eliminates alternatives and especially for coaches and consultants. The Ocean is. So so saturated. Coaching is on the rise. Two billion dollar industry in rising, which means there's a lot of coaches entering the market, so you need to differentiate and how you do that. Jail Tommy. Target, market Three times which was painful, but it works. Because the deeper you go. The less alternatives there are when I was a designer. I was compared to every other designer, but once I narrowed down to exclusively coaches, they all disappeared, and what was left, was just a handful of people who did what I did so eliminated alternatives to me, and because of that, my business grew on its own natively, just because of that choice I made in the beginning of my business saw for coaches. You can't go general. You can't be a life coach because you are competing against ten thousand other life coaches. You need to dive deep and talked to one person that you know you can help well first off. Jason Thank you for listening, but even more importantly. Thank you for executing an implementing some of the things that we're sharing on entrepreneurs on fire. That's all about fire nation. Is You consuming this content, but then using it in implementing and executing upon it in your day to day life just like Jason. Jason listened consumed executed and I love that phrase I help acts do X. to get to acts I mean. If you just think about that process fire nation, it eliminates those alternatives that overwhelm people. That's the biggest reason why people start off on fire, and then they get overwhelmed, because they just bite off way more than they can chew, go niche within a niche within a niche until it flipping hurts. It heard. You're right by business transformed because of. Secret number three. Let's break into it because most coaches consultants get this wrong about their websites. What is it they think? That clients are visiting. They think that if a hundred people come. Ninety, nine will be interested in signing up for their coaching or their consulting services. As you and I know release, it is the reverse. and. Up to ninety five percent of the people who visit are not ready and I. Even I lower that when I'm talking to coaches because of so hard for them to believe. Because they're sold. They're sold on that meth. Dad You put up a website you build a name will come, and that's just not how it works so. The biggest mistake they make is that they think all these clients are coming when really it's cold traffic. Or warm traffic, but not the hot people who are ready. That's a sliver five to. Usually it's one of three percents so you have to have a way to follow up with these people so one hundred people come to your website, and all you have is hire me. Ninety nine will leave, and you'll never see them again, but. In that group that's leaving their clients. They're just not ready yet. They don't see the value yet. They're not far love far enough along in the sales cycle. So you're seeing tens of thousand dollars leave because you don't have a way to capture them and the best way is a great lead generator. So, that is what I we help. People create a lead generation for cold traffic, so the people who are just getting into the idea of getting help. They may not know they have a problem. They may not know you have a solution, but they're just starting that journey. We capture them with a lead generator so giveaway a checklist cheat sheet a guide. That way you can capture their contact information and then build that relationship over time until they already. So I! Know for me. In all of my businesses. Ninety five percent of that income came on the follow up, but the only way I could follow up. By having a lead generator, and not just that. But an autoresponder so. Once you capture that information. I tell all my coaches. We need to set up a series of emails that welcome saw them to our world and introduces are offers to them overtime. So lead generator to capture that contact information, and then at auto responder to build that relationship until they are ready to sign fire nation. We've had over six thousand people joined part gas parents over the years. But guess what by far the first time that the visited the paradise sales page or one of my webinars was not when the majority of them bought. They were just coming because they're like. Oh I WANNA learn more about podcasting. They weren't ready to either launch a podcast or Invest significantly in this podcast in journey. Guess what the emails that I get. Are Hey John like I went to five Webinars, and then I just joined today or John like I went through your free podcasts, course four times and joined now today, so the lead generators that I created the auto responders. The sequences that I put them into by. Having them visit my sites, and then converting them into somebody who I can continue to add value to over the days weeks months, and in some cases, even years has led to that six thousand plus number. Not The you know instant conversions of somebody being like I wanNA. You know people don't wake up and say I want to spend a thousand dollars on a podcast. They wake up and they say I feel like I might want to start a podcast, but what's the next step you going to be the next step fire nation, and the nurture them along, and we've got some more secrets coming up specifically secrets number five, six and seven. As soon as we get back fire nation from thinking our sponsors during this time of change. 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Jason we're back and this is just something that most coaches and consultants get. About free sessions. This is what you're gonNA. Talk about in the secret. Because listen it used to be kind of novel for a coach to be like. Hey, I'll do a fifty minute free call with you that used to be novel that used to be unique that used to be different, and it was a great tragedy for a long time, but now everybody's doing it so now. You need to do something. Something different. You needed to do something right. During these free sessions in different during these sessions to make sure that you are actually going to be providing kind of value this putting you head and shoulders above the rest, so talk about this Jason. This is such a huge topic, and like you said at first the idea was great. It was like the old days, so I started twenty years ago when. When you want to e mail your list, you just loaded them into Al Dot com, and then sent out an email so back then you could say, sign up for my newsletter and people thought. What is this a newsletter? I can't wait to get this. Just like with free sessions when I first came on board, people were they loved it. I could work with the coach for free. We see these. Are Now and what we see them as as sales calls so. that. We see says Click here for a free session. and. They know that person who's clicking. They know they're just going to be pitched for sixty minutes. So, Getting on the phone is essential I don't think a coach consultant. You can definitely sell from away page, but at the price points that most coaches and consults her aunt. You need to talk to somebody and so calls are still the number one commercial mechanism, but to get people on. That call got a totally reframe how you think about these free sessions so i. Don't say possession. Don't say discovery, call. What I do is I my clients. We need to craft an experience that you could sell that. People would be happy to pay for, but you are covering the cost, so there's two things there that I point out for clients one. We have to create a branded service that you could sell and to. You're covering the cost, so we want to get away from undermining ourselves by saying three session like we're just throwing value. So I like my coaches to say they're covering the cost of this. It's usually x amount. We're going to cover the cost for you. It just adds a little bit of value to show. This isn't just a throwaway call. Branding it. You gotta give it a name. So we worked with one coach and it was find your soulmate now. That was their precession. Now. If you're someone who's alone and lonely, and you see someone saying recession, which you think sales, call or find your soulmate now session where you could to do. XYZ, we list the benefits. The, no brainer so if you're GONNA, offer a call. I want you to brand it and I. Want you damn benefit bullets. You've got to sell it. And I actually wanted to deliver value so on our precessions. We teach four steps. The ideal, the real, the blocks the bridge. So the ideal. I get clear about what you're caller wants. What is their vision now? Yes, this is typical. We always want to find out where client is, but they're such value in that. Because as an expert, you can help them clarify their goals and clarity is something. People will pay a fortune for most people never have so giving them that clarity data value, and you can mention that your benefit bullets. The next is the real. Where are they now? Most people they're ambivalent about it. They know they need to make a change, but they rationalize. They covered up and they sugar coat. As the coach helping them take inventory of where they are now. Can shake them out of that business. You can motivate them to take action, so there's another piece of value that you can then promote when you're talking about your session. And, what you do there between the ideal and the real is create a gap, but they want what they have, and that's your coaching libs the only reason. Coaches consultants have a job because of that gap. So you establish that gap on the call, so you're giving value. You're helping your people, but you're also creating a space for your service. The next part is the blocks. So what's stopping you? Here's what you want. What you have! What's getting in the way? Now. As an expert, you usually know the common things that are getting the waste. What I love my coaches and consultants to do is help them identify those points they might not know. Or they may be misinformed. which is usually the case people think? This is standing in my way. Have excuses. But as an expert, you can say now. Actually. This is such an eye opener in such a relief for people when they realize. This is actually hold me back. And I can get past that with. Their help and that's the bridge. The bridge is how we get from where they are to where they want to be. So that's the kind of recession that we teach something that is packed with value that is named that has benefits and that you can salvage. You're covering the cost. And then at the end of that call naturally go into your service. So that's the big picture. That's what most coaches get wrong about it. They treated as a throwaway sales. Call when actually it's the lifeblood of your business. Now the other secret. As the Alana coaches say. Email me or contact me. Set up a time, yeah! Bright back and forth back, and forth back and forth. There's no way it just doesn't work. There's friction there. You have to realize when we look at our websites. We're looking at a work of art. We're looking at our passion in our life. When someone else visits our website. They're looking at one of thirty tabs that they have ten seconds to invest in. You can't have any friction. It's got to be seamless, so that's why you have to have a calendar integrated into your website where people can book right than in there. We usually use acuity. Acuity scheduling or county those are great, but there are a ton of options out there free and paid. But. That's what I have. My coaches have to have it integrated, so there's no friction. It needs to be seamless. And then the last mistake. New Coaches I think once. Coaches are in a little bit. They see this, but. A call booked. Is Not same as someone who shows near new. That I realized that quickly So you need to have a follow up. Sequence so teaches. On that, thank you page one. Someone goes through your calendar. And make sure you included intake for. Make sure that they are answering questions so that you can vet them. Because when you have a great recession, you can have a lot of people sign up, not all are going to be prospects for your coaching, and so you want to make sure that they have to fill out an application or an intake form, so you can bet to make sure you know who. You should be spending your time talking to. But when they do that, they book that call. Have a thank you page that builds on those benefits and talks about the value, the call and shows testimonials. Other people call. Send follow up emails. You can even send follow up materials like. Prep Work Homework guidance to get them ready and excited. And then day of make sure you're emailing them to let them know. Today's our call. Here's I want. You prepped apparent. Here's all the great things. We're GONNA, go over. You've got to do your work after they book to make sure that they show up. And, what I really like coach do is create a spreadsheet. I want you to track. How many calls are booked? How many are showing up? How many are closing and then tweak tweak your systems to try and get those percentages are. It's a little deeper. The most coaches want to go, but it's all the numbers in the end. The game is numbers and so. I want you to treat this like a science after someone calls up. What are the steps? We need to take them through to get them to show up. Just because they don't show up doesn't mean that couldn't be a client. People get busy things. Get in the way. She gotTa take those steps. Because once you get your show up, right up until then your conversion rate will go up to so. So now that we know all the right things to do from secret one all the way through secret six, and that was a little, too for one fire nation, a free session with secret five. You know, and how you should be refocusing that and then see her six online calendar. Let's talk about getting more people to because to show up to enroll in programs a the funnel. Take it away, Jason. So of course, the final is the the hat. Game out there right now. Everyone's talking about funnels and it's because they work. Russell Brunson has done. Like hundred million dollar company with the power funnels But they can also be overwhelming for a lot of coaches and consultants. So. We build him A. WE teach I just want you to have a simple funnel. That brings them from cold to warm to hot. Cold oppor. Get your lead generator. On that site, promoting something that leads directly into. The warm oppor. Which is your free session? Then of course that had offers your coaching. So I want you to link those together. They have to talk to each other. So what you want on your website is you want people to be able to drop into each of these independently? You want nearly generator promoted. You. Want a big bold button in the upper right hand corner to book a call, and you also want a sales letter that talks by your coaching and allows them to apply. Individual beings people can drop in wherever they are. But the power comes when you link them together. When someone in for your lead generator? What want to do is have them automatically. Go to the free session landing page. Thank you so much for requesting our guide. In the meantime. Check out our next offer I also want you to promote that in the auto email. They get I that your lead generator. So I land on your website. I request your giveaway on that e mail that gives it to me in the PS. That next step. Free session. And then, and this is something. I don't see a lot of coaches doing. In that lead generator in whatever giveaway that you're going to create? The last page should be a pitch for your free session. A lot of people either don't pitch anything or they picked program a lot of times. It's too early. Remember were just coming in were just opening the door to this idea of getting help now you could pitcher program texture number. See if it works. But I think if you pitch your call. That's the perfect next step. So doing that. You're sending them to the landing page as a thank you page for the precession. You're mentioning it in the email that they get and you're mentioning the generator itself so three times. Within three minutes. They know what's next. So that's key. You took step one opened the door step to connect those pieces and then keep following up with those emails. To get people to book a call them when they do get on that call, you go through your value, and then you your product, so that is how those three pieces can fit together to create a very simple, but very effective funnel step by step by step Jason. Let's bring. This home gives us the biggest takeaway. The you want fire nation to make sure we really get from all the we talked about today. Then share with us which you have gone on over at Savvy Hippo, and how fire nation could get involved the biggest idea is that I? I don't want you to look at your website as a brochure. It's a machine and that's the key for me when I first started again. Too long ago when my hair wasn't all. Salt and Pepper I didn't see it that way. I thought my website was just a fun place for being a mess around. Tell people a little bit about what I did. It's only when I realized now now this, this is a machine. I can push go in. Things will happen while I sleep I know that's over overused, but it's true. I was in Mexico just a few years ago. MY WIFE IS A. Travel agent and so she gets these free trips. To resorts all over the world. Pour me so. I had to go along and. Someone promoted my. Recession sighting of course didn't call precession, but. They promoted it for me. I just email that says this sounds great. And then I went to the beach I woke up the next day with forty sessions book to talk to me. And that's the power a website it can do. What usually take ten to one hundred people to do, and it doesn't automatically in a dozen for pennies compared to what you used to pay. I mean if you wanted to run a business in the old days. You're talking ten to hundreds of thousands of dollars. Technology today can do that. For five dollars a month now. We're so used to that that. It doesn't mean anything anymore. But to me it does because websites are everything and I understand that power. And by not overlooking it. You can take advantage of it if you overlook it. You think everyone's got a website whatever you're gonNA. Miss out on on a new business and a new life, because if you do it, right. That business. Can Be transformed by the right website so I went to look your website as machine when you set it up right. It can change everything. And, so that's what we do. It's savable. We build everything that we just talked about exclusively for coaches and consultants. So we set up every page that you need a coach, fourteen pages that you need to make it all run. We create a lead generator for you. We set up your calendar. We set up that we teach you that recession. Help you through that whole process. We set up your coaching application for payment. It's everything coach needs all in one place to create a client generating machine on a brochure, but a machine that can transform your business and then transform your life. That's when it's time for me clients, and so many other people out there who realize the power of a coaching website and when I tell them. Because we see it everywhere, right squarespace, Wickson we we. It's as easy as clicking a button. As much as I wish that were true. It's simply not true. There's so much that goes no website that converts that you can't just pick a random theme and push a button. It's gotTA. Know what you're doing. Got The right pieces in place. You've to say the right words and make the right offers. So what I tell, people are interested. Is that when you want a car. You don't go to youtube and learn how to build a car. You go to the experts because that's what coaches tell their clients to do. Coaches and consultants say I'm the expert. Hire me for this. Because I can get you there faster. And in the end cheaper. While we recommend the same thing. Whether it's with Asir someone, else hire an expert. You do what you do best, and then you hire the rest. Because if you're gonNA, try and build this all by yourself. It's GonNa take too long. You'RE GONNA. Miss out on the clients who could be getting and in the end? Chances are as much as I think. You guys are fantastic. If you don't know what you're doing, usually, it's hard to make that website work, so find someone who already figured it out. And then you can focus on what you do best, which is getting in coaching your clients. So where do we go to find out more by you? You could go to have dot com, and you can learn all about what we do, but. If you go to savvy about dot com slash fire. You're going to get a guy put together. That covers everything that we cover today, but right in front of you simple format, and it gives you links and resources to help you understand what the steps are, then how to make sure that you're doing them right, and you'll also see a special offer and they're just. Fire Nation love it. And Fire, nation. We. Love you because you. The average of the five people these spend the most time with and hello like you've been hanging out with J.. And J. L. D. Today so keep up that heat. If you head over to fire DOT COM and type Jason in the search bar. The Shawn's page will pop up with links to everything that we've been talking about today, but your strong called action fire nation is simply visiting savvy hippo dot com slash fire gets that gift. The Jason has put together for you in. Just see how his process works in Jason Owners. Say thank you for sharing your. Your truth, your value, your knowledge of the fire nation for that we salute you and we'll catch you on the flip side. Hey, fire, nation, today's value bombs. A content was brought to you by Jason and if you're ready to rock your own podcast fire, nation Ivy free podcasting course where I will teach you how to create in launch your podcast period, and it's free visit freepodcastcourse.com and I'll catch there, or I'll catch you on the flip side. Fire nation. This episode is brought to you in part by Cleo the ultimate ECOMMERCE marketing platform for email and SMS messaging whether you're launching your e commerce business or taking your brand to the next level Cleo gives you the tools to get growing faster. Get started for free today. VISIT CLAUDIO DOT com slash fire to create your free account.

Jason consultant Savvy Hippo Wisconsin J. L. D. Fire Nation Claudio Jason Grazia Clavijo Dot. Denmark State Bank founder CLEO DOT Google squarespace youtube Jason Owners facebook fever
Why Online Courses Are A Dream Business Model with David Siteman Garland

Entrepreneur on FIRE

33:52 min | 1 year ago

Why Online Courses Are A Dream Business Model with David Siteman Garland

"Shake the room fire nation. J L D here with an audio masterclass on why online courses are a dream business model. We're going to break that down today, and I brought none other than it, David cypming garland on the show because he is the creator of rise to the top end create awesome. Online courses DEA. She hopes people turn their expertise inexperienced into a successful, online course Andrine business with over five thousand students in over one hundred countries who have created successful courses on everything from baby sleep training to clarinet lessons for adults and fire nation today, we'll be talking about the ideal person and online courses, great for why online courses are a dream business model. What it takes to be successful with your online course and so much more when we get back from thinking our sponsor, we love saving time and money. And you can save both with send pro online from Pitney Bowes, compare rates print stamps and shipping labels and track. Shipments all in one place. Get a free thirty day trial, plus a free ten pounds scale visit PB dot com slash fire. D S, g say what's up to fire nation and share something interesting about yourself that most people don't know what's up fire nation juicy question. Right off at that as you tell as I'm stalling here as I talked slow, I'll tell you something. This is something, a lot of people that especially online, don't know me and people in person do know about this. If you meet me for two seconds, is that I am obsessed with slow pitch softball. Let slow pitch softball. Yes, is my jam the amount of time I spend thinking about it playing it running teams on top of my business and playing an ordering bats would scare anyone. But is one of my very passionate hobbies that I love fire nation. You have a hobby that you love. I hope that you are as obsessed intake. Full advantage while you can of your hobby as. Do you share some of this on Instagram DSU, I think after following you there on that? I have a lot of business stuff on there to ship probably even share more of that shenanigans Jeremy, because we do that. We do that. A lot of people love it, too. Because my father who works for my company is, you know, jail the he is going to date them right here, sixty nine years old. He'll be he'll be and he comes out and pitches. Batting practice to me at least once a week in the middle of the day behind a screen. Oh, I know Randi I love him. And now I love him even more the fact that he goes out in does this. So that's super cool in. Yes, I think you should posting more stuff like that. Because I want to see at least one time in slow motion, you swinging and just completely missing losing your balance and falling on your budget. I'll see what I can do, but, you know, at David site, McFarland and Instagram, maybe come and say, oh, yes, love it. Okay. So fire nation. We do the intro. You know, all about DS's when the show multiple multiple times in today's audio mass glass, is why online courses are a dream, I said dream business model and we're going to really rock and roll this when we talk about eight keys to a successful online course that is if we can get to that 'cause we have. So. A cover, but this is all leading up to eight completely free live class, otherwise known as a webinar that we're going to be hosting on June twenty-seventh at two pm eastern eleven AM Pacific. Or if you live in Saint Louis s g, it's one PM central time, I think it is you're absolutely right. We didn't know that. He oh fire dot com slash course. E fire dot com slash course, press pause fire nation go over there, register for this event, because it's completely free so much value. We're going to do what we can to share some great things today. But there's going to be oh, so much more on creating your dream business model during this entire episode. And then, of course, during that incredible live masterclass. He'll fire dot com slash course. So DS's dive right, in and talk about the ideal person and online course is great for. Yes. So this is a great question and realize whenever I'm answering office. It's not just me throwing a random spaghetti at a wall. Right. So whenever I get a question jail, d- just to give people like a lightning fast context is that I've been doing this? I've been doing online courses since two thousand ten and I've been teaching online courses since two thousand thirteen. So once I kind of master my success in it. We've been doing it since two thousand thirteen and personally. Done over ten million in sales of my online courses. And then we now have five thousand students in over one hundred countries that we've taught to do every type, of course, under the sun from baby sleep trading to clarinet lessons for adults so anything that I mentioned in here is not coming from any theory is coming from what we see what we see in the weeds, if he will jail, they right? So the ideal person that we see for coming in to create a course falls into a few different categories right number. One is what I would call the expert the coach or the consultant, right. So maybe you're freelancer or you have a service based business even and you're either sick of trading dollars for hours or you want to expand beyond dollars for hours because we all know that dollars for hours, they're great. You can get a lot of dollars if you're really good, right? But there's a cap on it. And with online courses there's no cap, so a lot of people that come in, they are experts in their field, and maybe they coached the consult or something like that. And then went come in and create a successful. Course that's one category. Another one are. People that you're working right now they're in a job. You know, maybe are hybrid. They're kind of a job and they have a side hustle, as an entrepreneur, something like that. Right. But they want to create their own successful online, business and want to do it the right way. So you've got nothing right now. You're thinking you know what I wanna learn? What business models make the most sense for me? Maybe you've dreamt about your own freedom based impactful business, and you want to make it a reality, and you're ready to put in the hard work, you know, that's another great category of people that are highly qualified for online courses. Right. And that also goes with more types of the expert business. So if you're an author or a speaker, you know, if you're an author, you know, that the money's not in the books, right, the money is not in the books, the money is in the back end, and that's where it online course, comes in, or if you're a speaker, the money oftentimes, it's not just on stage. It's what happens later. So there's kind of a steady stream of income there as well. And the final category, I would say is even though I don't love this term, but people use it a lot jail d kind of like an online. Influencers. So if you have a following or a blog or web shore podcast and you're thinking you know what? I just don't want some brand to pay me twenty dollars to talk about them, and you want to develop a real business behind the scenes that's where online courses come in, and those are usually, the categories of folks that do the best with online courses that I would say, okay, so we just talked about who owned line courses are for who can really knock it out of the park with an online. Course there might be some people that are like, well, I'm still not sure maybe only course, isn't for me. So let's just break. It down. Who is an online course not for anything for everyone is for nobody right because at the end of the day. Absolutely. There are folks that in online courses not for it. And the and the first kind of category is is people that don't want to do the work. Right. And so online courses while I can make it simpler. And I could give the blueprint and I can cut your learning curve down by years and years, and years and thousands and thousands of dollars. Right. At the end of the day. It's about putting in the work. It's not about a magic button or something like that. It's about putting in the work. So if you're someone that is thinking, you know what I'm gonna give up at the first sign of trouble or the second sign of trouble. And I don't really want to invest in learning how to do this. Right. It's not going to be a business model for you. Okay. The second one jail the and this is a big one every successful. Course creator, of course, wants to create a successful business. But also comes from a place of wanting to help people get results. All right. Because that at the end of the day, you want to have to you have to love the idea of helping people if that gets you excited all my courses are a great model if people scare you don't want to help them. It's probably not the best model for you, because you're going to be teaching your expertise in your, if you don't know what your expertise is. Now, we can help bring that out of you, but those are kind of a categories that I would say are more on. Who it's not force. You have to put in the work, you have to love to hate people, hate people, that's. At least you not love to hate people. That was a Freudian tip. You want to you want to make sure that, you know, you wanna absolutely help people for sure. And so those are kind of where I would kind of quickly, put the synopsis of what we've seen to DNC down here in Puerto Rico. I have a friend good dude. He owns a four seat, Cessna and just over the weekend. We actually flew to seat. Bart's. It was an incredible weekend. And while we were flying over the Caribbean. I pulled my iphone out to snap a quick picture and my phone bus looked at it. I, I was shocked that eighty five hundred feet over the Caribbean. I signal but I did I like to bars, but what buzz a notification? I just made a sale for podcasters paradise. I've over five thousand members in that community now. And oh it just happened that goes flying for the week in the same bars. I made a sale to my course, podcasters Paradiso beyond that dream scenario, which honestly happens, and it was awesome to, to see happen. Why are online courses such a dream business model? Break that down. Yeah. And that's a great question because this was something that I was on a quest for for many years, right? When I was getting started in, like jail, D when I started I was a podcast, or I didn't know my business model. I was trying to figure out different things that would work and just kind of stumbled into this world of an online course and immediately, I was captivated by the business model. And I'll explain why. Because, you know, a dream business is the opposite of flack of a better term a nightmare business. Right. A nightmare business is one that leaves you unfulfilled stressed out. You're not making enough money or maybe a working so much that you don't even have time to go to the bathroom. Right. That's, that's what I see as the nightmare business model done a lot of people fall into that trap. Right. And I was in that trap, too. I totally get it. Right. But with my criteria for dream business and online courses check all these boxes are number one. I want something and you want something that can generate a lot of revenue, but has a big upside. Right. It's got high margin. Because there's a lot of businesses out there. We could sell. I'm holding something random right now. We're on audio. But just the picture, I'm holding a pen. Okay. I'm sure someone gets this pen and manufacturers it for ten cents and sells it for twenty cents or so many. Right. Something like that. Right. And what's interesting about online courses compared to so many other business models. It's like the shark tank thing. You see people come on shark tank, and they make they did a million dollars in revenue in the sharks were super excited. And then they say to them. Well, how much money did you make and say we lost ten thousand dollars or may ten thousand dollars and you're like, oh my God on a million dollars? You're serious online courses have forty to sixty percent margins and when you're starting can be even higher. So what does that mean that means you get to keep more of your money? So that's a big upside that I see for online courses number one. Right. Number two. And I mentioned this earlier someone's going to go through this fast. You're making a big impact. You're not creating something that has no value in the world or you're not creating a I'm sure the person that created this coffee Cup is super cool. To my right. But it's not a super impactful thing with online courses, and it doesn't matter what topic that you teach on. You're gonna make an impact in the lives of your students, and that is very powerful as an entrepreneur like you're actually doing something that's helpful and useful to people. So I see all my courses as being one of the biggest ways that you can make an impact on people's lives, which is pretty darn cool. Right. The other big one is freedom and flexibility now let's not confuse freedom and flexibility with no work. Of course, there's work, right? This is business. Welcome to the world jail date. There's business there's more right? But with online courses you get to control your schedule you get to control your product. You don't have to be there when a sale actually happens just like you said, he could be up in a Cessna flying over Puerto Rico doing, right? Is you get the ultimate flexibility? Like I was talking about jail d today. Right before I shot this interview today. Right now, we're in a really busy season right now of different things that we're doing right before I shot this today. I was out, hitting softballs with my dad for two hours in the middle of the day. Okay. Now I've got work to do this afternoon. That's great. But here's the thing with online courses you get that freedom and flexibility. Right. And so you get to do business on your terms, and that's something that's thrown around a lot. But it's not something that people actually take action on and online courses are one of the ultimate ways to do that. The other thing is that your setup for long term success. Jess. And that's a big one and people get this confused because of the internet marketing hype that's out there nowadays, where people are like, oh my God. After like a million dollars in two minutes. Rama failure, right? That's not true. Online courses are all about the long game. It's about getting your course out there and doing a launch properly and jail, d that's what we're going to be talking about, by the way on our free training on our webinar. It's going to be all about the four ways to launch your online course. That's what it's going to be all about. Right. We're going to deep dive into those, and which ones make the most sense for people, but realize the purpose of the launch and getting it out there is to get your first customers in that's the goal. And then there's plenty of things that you can do after launch to set yourself up for long term success in a massive growing industry. And the final thing that I want to harp on. And by the way, I could go into fifteen more of these, I chose five. Yes. Sake of time constraints is it's fun. I mean, it's fun business should be fun. And if this gets you excited and make your thinking, oh my God. This sounds fun to me. And this is going to be a good time. Then you absolutely a great candidate for doing it online course and doing it the right way. Okay. Fire nation, I'm not going to repeat everything the DS's you said, because it was about three thousand words all of them greats. But I do want to just read and a few of them number one. This is business on your terms, fire nation business on your terms, and what better freedom? Is that in your set for long term success? I, I lost podcasts paradise in twenty thirteen. We have over five thousand members not overnight over these six years fire nation for long term success. So I launched a course back in two thousand thirteen. Yeah. I've updated it not one hundred percent. I mean, we updated as we've needed to, and that, same course I launched six years ago is making me money to this day, while I'm flying over the Caribbean on my way to Saint Barcelo weekend in gosh, darn, it DSP. It's fun. And it really can be fun fire nation because this is course material that you like this is content that you like this value that you're giving to the world. You're. Changing people's lies with things. The your fighter about with things that you're passionate about the you love, and that is fun. And we're going to talk very intently about how to be successful with your online course when we get back from thinking our sponsor, there's nothing worse than wasting time and money waiting in line to the post office or overpaying for postage. Luckily, I cut that out years ago and you can too with Senator pro online from Pitney Bowes. You can compare rates print shipping labels and stamps and track your shipments all without ever leaving your office. No matter what you ship, or male central online software helps you find the best shipping base for your business. And when you sat him today, you'll gain access to special USPS discounts and savings for letters and priority mail shipping, all for as low as four nine thousand nine per month. An added bonus for being part of fire nation, you'll receive a free thirty day trial, plus a free ten pound scale ships right to your door to help you accurately way your package. Is with this new offer for simple online? All you have to do is click send in save. Visit PB dot com slash fire to access a special offer and get a free thirty day trial, plus a free ten pound scale to get started. That's PB dot com slash fire. Experienced the better way to ship with a free trial of pro online from Pitney Bowes, so DNC were back in, man. We've already dropped so many value bombs, but you're going to break down for us right now, what it takes to actually be successful with your online course. Because you've seen people have massive success in. You've seen people flop on their pretty little face everything in between his well, take it away force. Yeah. So when I'm at Duke here, I think the best thing to you, why don't we break it down into eighth things. So I'm gonna go through, and obviously, you know, run this interview we can't go through every single thing in extreme detail. I can't bring out my chart and my magnifying glass, and all that kind of stuff, but I want to give you guys in overview of what you need to do to be successful. Okay. Cool. Cool. Cool. Cool. All right. Cool. So number one is you need a strong. Why you need a strong. Why, why do you want to create a successful course? And you have to be very honest with yourself about what your reason is this. What reason is for you? Is it financial freedom is quitting your job? Is it helping others to succeed, which, by the way, is always a no brainer? Right. Always want to help others to succeed and what I've noticed is a lot of people are combo. It's I want to quit my job. And I want to help other succeed. I want to help other succeed, and I want to retire my parents, and we've seen so many different people go through this, but they always have a strong wind, and it could be anything. I mean we've seen it all across the board with all my students. And so you gotta start there with that. Why? Okay. Now, number two, is you need an idea for a course that gets people results? Okay. So I'm going to start with that. So gets people results so jail de what's the result of someone taking podcasters paradise? They're going to create launch grow in monetize their podcast. There you go. Thank you jail d right on the spot. Right. And the thing is that the most successful course is right in the most successful, course creators. They going to focus. It's not going to be on fluff. It's not going to be on something that makes you feel better, something like that. The course is going to be all about getting people results rights of getting them from point a to point see how to write the book how to jump higher how to lose ten pounds. Whatever it is it results based course, but this is the key. This is the key jail the fire nation that comes from either your personal experience. Meaning you've gotten the result you learn to jump higher. You learn to lose the weight. You learn how to write the book, right? And you've done it. Right. And now you're gonna share it with others. How you did it and or teaching others in another format. So you've taught other you taught Sally's Joe and Steve, how to write a book via coaching you taught Joe and Sam how to lose ten pounds by group coaching, and you taught someone how to. Hire, you know via coaching as well. And the idea here is that the most successful courses come from one of those two things or both. They don't have to be both, but you have to either have personal experience in or teaching others in another format. And then you need to learn how to turn that idea into a step-by-step course. So meeting taking what you know, how to do, and turning it into a step by step methodology, does that make sense? Jail dates. I makes total sense to me. Okay, cool. Now, what's number three? Number three, Emma, leave you hanging on this one, but I promise you to cover a lot more in the training on this. Okay. It's another. You know, it's one thing to have an idea this is number three, another to know if it will sell Reich is it's big difference. I've got plenty of ideas all day, that probably are not any good jail D, And I bet you do too. Right. Maybe not jilted jaded every idea jail the as. Right. But here's the thing you need to have a system. A methodology to know how to test it to see if it will sell without wasting time. And that's something we teach our students how to do. And that's something we spent a lot of time on is that we know how to eliminate about ninety eight percent of air, just by taking things through a simple task. We call it the Willett cell test. Right. And the bottom line here is that will stop you or redirect, you to make sure that you have something that's not only coming from your expertise and personal experience. But it's also something that will sell very, very important. Okay. Now number four rolling right through this. We're going right. Like I feel like I'm like a one of those big, what are those things that like go through the pavement paver? So number four is jailed. I'm gonna ask you this question. You're going to three right at right on the spot, and do you need to have an Email list of the right, folks? You know, like entrust you to. To create a to launch a successful online course. No incorrect. The answer is yes. Thank you for coming in. My Instagram has ninety one thousand followers or super engaged. Absolutely. That is very true. But here's the thing, you don't own Instagram. Filming instagram? Mm cells tomorrow and all the sudden you're stuck there, and they're like, by the way, Instagram gone, or, they say guess what Instagram's still here, but you have to pay a million dollars a year to use it, Mark. It's not nice. It's not nice, Mr. Zuckerberg appreciate ya. But hey, the bottom line here is the best thing to move the needle when it comes to online, course and by the way, all those things like social media and podcasts on those are tremendous assets that could be leveraged into your course. Launch for sure. Okay. But you need an Email list of the right folks, who know like entrust you, your peeps, and we can tell you this from thousands of students that Email is going to be the number one thing that, that moves the needle and social media, by the way, is great. It can help move the needle as well and bring people to Email and yada, yada, yada. But the bottom line here is, I'm actually gonna give you guys a number that you should strive for. Okay. On your Email list, ready? This is what I'd recommend is that the minimum people that you wanna get on your Email us, and we're gonna show you more about this in the training and all that kind of stuff as well. Well is a foul people to launch your course you want two thousand people on your Email list, and not just anyone, you want your ideal perfect customers for your online course in jail. D- does a lot of good stuff about talking about customer avatars and things like that as well. But that's the bare minimum is getting a thousand people on your Email list to launch a course that is step number four, okay? Now, obviously we're not getting into how to build a thousand percent, MLS today jail because that would be an entirely separate podcast. Right, my friend. Right. Right. However, we just want to give the, the, the broad strokes here of the eight things to be successful. Okay. Number five is you need to know how to name price position, your course to be freaking irresistible. Right. So how to come up with the right name how to come at the right price and how to come up with the right positioning. So really what that means in a nutshell is how to create the perfect offer because it's one thing to have. Great course it's a one thing to have a great topic. But how do you create the right packaging? How do you create the right offer? So that people are lining up to enroll in it. And that is number five that is the key to success. Right. Then number six is recording. Your course and getting it up on your course website and making sure you can accept payments all that techy stuff without tech stress or not knowing, what tools you need now jailed, I wanna ask you a question. Right. I'm going to throw you on that. I'm really nervous now for one. Let's do this once gave me even tougher. So there are two ways Judy your course, and I want you to tell me is one of these better. Okay. Yes. One way, is that you presell your course that means you launch your course which we'll talk about here in a second. And then you actually record it so many you launch it, then you record it and option. Number two, is that you record? It first venue. And I want to ask you and put you right on the spot is one of those better than the other option number one. And the thing is jail, d you I'm gonna give you credit. I'm gonna say you're right with a caveat. Okay. Okay. Well, we have seen is that people are successful. Either way, either way we've got thousands of students at preferred a prerecorded. And the reason they do that jail day is that they just want to get it off the plate. So then they can focus on launching. Does that make sense? Totally right. And then we've got thousands of students that presell then record. And guess what? That's a faster way to go. Right. That's a faster way to go because now you're going to sell it, then you're going to record it. And let me tell you this, regardless of your personality right now, if you're like more like I need to get it done and get it out there or I want to get it out there, then get it done. Either way, you're going to be successful goule cools of answer. Jailed eight you're correct. Basically, I'm gonna get myself right now. A point five out of two. Right. I have a Goldstar. I ripped it a little bit now. It. Okay. So there you go. So, but just for the sake of putting his things in linear order here, you got recording. Your course and getting it up on your course website. Okay. So I put that as number six, but this could be flip. Flopped with number seven because number seven is your first launch okay? Number seven is what I call the VIP launch in the way that I teach this jail is a lot different than what some people share and we've found a very effective way of doing this. A VIP launch is not some what I would call it cheapo, launcher like beta launch some people like to use those terms VIP launch you're going to bring in those very best first customers. That's the entire purpose of your launch is getting your course out there. Getting your first customers in five customers. It might be twenty customers. It might be a one hundred customers it might be five hundred customers. Everybody's a little bit different. But the entire purpose of that launch is to bring customers in. And by the way on this training jail, d. And you'll have to remind me here. The link is ill fire dot com slash course that we're going to be doing right. Yup. Four ways to launch your online. Course in twenty nine thousand nine we're going to break down the four ways to launch your course, and you can decide we're gonna show you how to decide which one is right for you, your situation in your personality 'cause there's four very specific ways to launch your course and I'm going to show you all of those on the training. And also the biggest mistake you can make during a course launch and how to avoid it. And finally, I'm going to share with you shortcuts to get your course launch faster. So we're talking about in less than ninety days, regardless of where you're at right now. So if you're sitting there right now as they say, in poker jail day with just a chip and a chair, you know, no website doesn't matter. We can get you to launch in less than ninety days. I promise you, including building your Email list all the things that you need to do. I promise you that we'll be going through some shortcuts to do that on the training. So that's going to be pretty cool that we have coming up. Right. So step number seven is your first launch 'em in. We move into the final note here, which is step number eight in step number eight is where this all comes together jail de right back into a fund circle. Right. Is a long term strategy after I launch right? Because most people forget this, so they don't know it. And they think I just launch, and then I just go do something else, or that's it or I move onto doing who knows what right? But the launch is just the beginning. It's the kickoff, so you're gonna learn how to tweak and perfect it and take a maze. Ing care of your customers, and turn your course into a twenty four seven sales machine. That's what you want to do. And that's the final step so that you're then bringing in sales twenty four seven in a really, really smart way. So that jail. Ding was the fastest. I've explained the eight keys to success. With a car course like I'm like, sweating here. But I hope. Fire nation to at least get the wheels turning deletes. Get the wheels turning right? I mean fire nation, just like the previous section I'm not going to go through everything. The DNC said, but I want to call out a few things that I was really digging. Number one. What is that strong? Why? And we all have a strong y just find yours. And of course, you need to figure out how you're gonna make sure that it's something that will sell how to turn your strong y into something that will sell it is one hundred percent there. Let us help you find it in going back to that Email list, a thousand people, a thousand of the right people. Fire nation. That's all you need a successful launch in. You can go from nothing to launch in ninety days that is nine zero finance. So just think three months from now you can have a successful lodge happening as we speak. I mean that's just absolutely insanity. And that's why you absolutely have to go to this webinar on June twenty-seventh at two pm east. The four ways to launch your online course. Or we're gonna be getting into so much more detail answering live questions DEA. She always brings out amazing bonuses. He's going to include, of course, I'm going to be, including some amazing bonuses from what we have going on. And if you want to absolutely be there, then go to EEO fire dot com slash course. E fire dot com slash course. Register press pause right now. Go and register just get it out of your brain, just make it happen. And we will see you there, June twenty-seventh, two PM eastern time. So she, you absolutely dropped value bombs in such a quick period of time, but it's still been thirty minutes. I mean, it's always the thirty the quickest thirty minutes of my year. When we have you on entrepreneurs on a liar by it's my thirty seven time. All right. So it's, it's great to be on Jody. I wanna I wanna give a mystery. Everyone mystery I've got to bonuses that I'm going to be talking about on this webinar. Okay. And I just want to give the smallest of hints. And if anyone in fire nation ever guesses this, they will get a prize. Okay. The two hints, I'm just going to give you one word for each bonus. Okay. Okay. Okay. Number one speed. Okay. That's the that's the only giving I just think of Keanu Reeves is that about thing that is always a good. Number two. Number two is graphics. So speed and graphics. Those are my chew big hints. That I'll talk about on the webinar. I just got shivers. I'm not sure why butts I need to close that loop. I hope you do too fire nation e o fire dot com slash course. India, she one very quick one very brief. Takeaway, you wanna make sure fire nation walks away with. Yeah. I think a big takeaway, here is that, you know, you're certainly not too late. If you're interested in online courses, you know, it's funny as things become this is a massive growing industry. I mean, we're talking about a massive growing industry and we have data to back that up when it comes to a massive growing industry. Right. Like, for example, Forbes was talking about that e learning is climbing to three hundred twenty five billion while thousand twenty-five. Okay. Think about that. Three hundred twenty five billion by two thousand twenty five. Do you know what it was in two thousand fifteen hundred and seven billion? Okay. You know what it wasn't two thousand thirteen fifty six point two billion, you know, it wasn't two thousand eleven thirty five point six billion billion. So we're talking about something going from thirty five point six billion projected to three hundred and twenty five billion. There is a massive growth industry has massive opportunity. What that means is you have not missed the ball on this. You have not missed the train. The train is boarding, we're leaving the station soon. We could get this done in ninety days and get this going, you want to take advantage of this now. But don't ever ever think that it is chew late because the timing is right now fire nation, you're the average of the five people, you spend the most time with you've been hanging out with D as in J, L D today. So keep up the heat head over to he'll fire dot com. If you type David, in the search bar, this episodes shown us will pop up with links to register with all the past episodes, we've done, which. By the way, we're all on fire, and I just to say fire nation final call to action e o fire dot com slash course. I hope we see you there for the four ways to launch your online course on June twenty-seventh those bonuses that David alluded to amazing my bonuses amazing, plus a overall content is amazing DS g thank you for sharing your truth with fire nation today, brother for that we salute you, and we'll catch you on the flip side base guys. Hey, fire nation, today's value bomb content was brought to you by D S g and fire nation. You know about the power of podcast for igniting your business, but the planning and creating collaborating with guests and then producing and distributing take it from me. It can be exhausting. That's why I'm excited to tell you about auks. Bus ox bus has just launched the end to end podcast creation platform for entrepreneurs just like you visit auks bus dot com slash J. L D today, and you can try it completely for free. That's ox. 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Part 4 | Tony Robbins LIVE CAST with Dean Graziosi and Russell Brunson

Entrepreneur on FIRE

32:24 min | 1 year ago

Part 4 | Tony Robbins LIVE CAST with Dean Graziosi and Russell Brunson

"What's shaking fire nation J L D here with part four of four. That's right. The final installment of the Tony Robbins dean grassy in Russell Brunson. Live Kasich's happens where they are talking all about their knowledge business blueprints their mind meant software, and how you can take this knowledge in two thousand nine hundred ninety beyond absolutely ignite. So before I pass it over to those guys. I just wanna remind you fire nation that if you do decide to move forward with this course, and software. I have five incredible bonuses. I am attaching to this program a timely one the first twenty five people to join are going to come down to Puerto Rico for a mastermind weekend. Plus a twenty minutes. One phone call with me. That's Yoon me, one on one talking about your business. It's going to be amazing. I'm gonna do a mash up of ten people that join entrepreneurs on fire. I'm gonna bring you on entre Moore's on fire, and we're going to talk about your mastermind, you're gonna get video testimonial from me for your mass mind for your website. Whatever might be. We're gonna have a fifty minute interview you, and you can interview me on anything you want for your podcast. You're masterminds your Facebook show, your YouTube show, whatever that might be. It is off the hook so fire nation head over to e o fire dot com slash bonus. To check it out. If you join through my filial link, you'll get all of those bonuses. Plus, the amazing course in the mind, mid software and fire nation. I also have a book a chat with J L D. There's if you have any questions about the course about the software, if you have any questions about my bones experience, we can talk about that as well. So e oh, fire dot com slash bonus. That is your headquarters to wash video replay. Because I have a video replay this entire life cast. They are as well. Shakeout my five bonuses book a chat with me or just joined this course and software to get the experience as well. I'm gonna hand it over to these three stud right now fire nation. Get ready for fire. How do I do again? That's what this course extract. It was you have built the course of its resistible. We show you how to market we should I a plug it in literally each step along the way. And then we coach ongoing that's really what this is. So it's our job to hold your hand and guide you through this process. But you gotta get yourself on the line and say, hey, this is something for my life at I'm going to stop dreaming. It's like always tell people when you talk about stuff. It's a dream when you visit get excited when you plan it it's possible when you schedule it when you enroll it when you do something today that makes you fall through. That's when it becomes real. So make it real right now right now, so that we can help coach you and get you in this business and get you experience the joint that meaning that we have as well as the economics that can grow as high as you want to. I'm looking all these great questions commend, we've answered Freddie's freelance work. He said what if I'm not good as I'm not a good teacher. What would you say that? I'd actually wrote a couple of stores here could help wake when I got started in like teaching people. That wasn't a teacher. I never never done that ever. Right. And again introverted scared to death. I thought the first thing I do if I'm going to actually teach myself. How do I know I could be somebody else? And I thought you know, I gotta find somebody and just do like work for free. I gotta go out there. And just like prove that I can do this. Right. Some people get it. And they are so before actually done it. It's like go and prove yourself I found somebody who like their business who they were as drew cannoli. And I call them up. And I was like I am. But I would love to come and work for free for you. And he's like what's the catch? There's literally no catch. I'm gonna fly myself out there and work free for free. I wanna see if I can actually teach you, and he was just like didn't believe me finds like whatever come on out. So I flew out spend a day within and help work through what they were doing and make some tweaks their business and was Mazey's after that after I left, I watch their businesses just exploded. And they've got one of the fastest growing supplement companies world right now, and what was mazing afterwards. He sent me these videos kind of sharing his successor Russell canes. What he did? And suddenly, I saw these videos, and it gave me that confidence. Like, oh my gosh. I do know what I'm doing to help. And then this the cooler part is like when I was trying to then start selling my marking knowledge, there's not a video Russell thing. Hey checkout me on the best teacher in the world. Superego typical and weird. Like, I know what I'm doing. But help drew like check out this video and watch TV of June. Oh, I'm gonna give you money, and it's so good. So I think the first thing I would say for any guys forget what you wanna do. Go. Find somebody who can serve and serve them for free and do it without any. Hooks catch eight day. Just do it to serve. Now. You do. And what happens is you're going to change their life seems so much confidence and it becomes better. And you become veterans are finding your voice their process and was interesting. I think all these are with this is a lot of initially business because we're trying to make money right and start making money, and you find out really really quickly to the money like doesn't give you the feeling you're looking for just kind of like false flat than the second helps somebody see that that transformed for them. He c- liable Goff in their heading to have that moment. Like that's worth more money than than anything. I've ever felt my life. It's just like, that's what wakes you up in the middle of the night. I got to do more gotta be more. Because I know that three more people like that, man. That's the feeling I'm looking for. And so I think the first thing is finding somebody going serving my crazy. And then all of those things start coming with Tony in Chicago last week nine thousand people I said to the audience you asked when you first opened today, I said who in this room if you had one choice choose one of the other which use massive amounts of money massive impact. I said who would choose mass amounts of money. Not one hand went up at a nine. People and nine thousand people raise their hand for impact. And that's really why we love this. Why we're so passion 'cause we get to make impact ready got that point. But I just want to tell you on a personal note. Like Russell said is so true. I got in this business. I bought Tony scores because I was running away from a mess. My parents were married nine times by the time. I got your course, I had moved thirty times. I never had security. I was running away from pain. I was an entrepreneur on my way to be a millionaire when I got twenty stuff, but I was dysfunctional and a lot of ways. But my whole point was I got in this business 'cause I'm like, oh my God. I could teach people and make money sign me up. But what happens when you're in? It is something that these guys already know Tony's known for forty years is all of a sudden when you start seeing the drew can only video when you see one post one Email one video, and then it goes to ten and then it goes to twenty and people, right? You long letters something takes over the the money goes away. The money becomes the byproduct of value creation. You're giving to the world. And all of a sudden, there's no men more dedicated than this guy. We're in. I know Tony doesn't share a lot of his stuff. And Tony's went through a big deal two weeks ago. Lost a third of the blood in his body almost passed that was in the hospital for hours, but his desire to service, so strong. I watched him before stage. Literally, I told my fiance like he can't do I'm gonna go and just tell him. He can't go on state and his desire to serve. I watched him Pika when you first got out there. You're like getting within ten minutes. It was Tony Robbins all the way. Now, why am I sharing that? Because I feel that my life. I watch Brent I watch when Russell we were at a friend of ours mastermind. I watched him share what he does and he becomes elevated human. And he's not talking never once as you mentioned the money has doesn't mention how company broke one hundred million in record time. None of that. It's we change this person. Then we created this thing. Entrepeneurship feel their voice experts can share one I'm saying is there's a million businesses. We could get in. But how cool is it the being a business? I look back. So blessed that I get to wake up every day and give people capabilities that I learned from other people I learned through experience and allow them to go faster, and I get to generate in my life over a billion dollars with my brands and my companies, and it doesn't seem possible. But again, I'm digressing all started its momentum to that happens. Because once you get addicted to make a difference if people's lives it's hard because what it is love a memorable love bug. I love people haven't missed the vented forty two years. No matter what was going on in my body. My mind hardly. Oh, my finances doesn't matter. But it's because once you get that experience. I don't have scribe it. It's like you're crater coming through you. And there's an addiction as positive addiction of serving that can't come close to any economics. But when you learn to serve one or two people you feel so much joy. And then ten one hundred and if you keep serving if you just keep doing what's next and keep doing next chapter head in a decade, or so you're gonna wake up and find yourself in a position where the impact of what you've done will make you sofa filling and if you've done it, right? And the way we've shown you. You'll also have the economics take care of your family and to do other things this stage in my life. I don't have to work on the day of my life. Now the deal that you guys. But it's like well goes I wanna feed a billion people that cathodic excites me. So that's another reason to be able to earn more. You know, I'm I'm planning to ten billion trees in last year's plan. One hundred million trees because I'm going to do my part for the planet. I freight free now eighteen hundred kids young girls from slavery. I'm providing people with fresh water. It's a different reason for doing business. You follow me? It's like once you get addicted to make a difference than even in the things that are not your business. You wanna make a difference? And it creates a different quality of life. And it creates a sense of joy and happiness, and meaning and pride and ego pride but edging God out not Mimi me. But you know, when you overcome and you grown and done things, and you look back and see where you were fifteen years ago where you were twenty years ago where it was forty years ago, and that has more juice than all the money in the world. So we want you. This is our invitation to you to say, look, we're living this stuff we've been living in for decades. We'd like to coach you let us take you step by step to that process. It's not going to be perfect. It's not straight up. They'll be ups and downs and all around. But man, you've come at the right time. You're at an industry that is now becoming a tidal wave around the world because of technology because the changes in the value systems around the world because people know have to have the answers to compete. You can take some piece of that and become part of this. It'd be in the front of that way. And ride that way with joy excitement with economic opportunity like nowhere else. And we have so many questions, and you guys had a lot of questions about the the course it self. I'll go through that again at the end. But let's take take at least one more you. Because there's a lot of these questions. Ethan said this managing director from out of the country said is is there an oversupply of masterminds in groups, and course. Workshops in the marketplace. And I know what I'd say I want you to answer. But that's why Tony I and then along with Russell now wanted to create the gold standard the way. This course, I believe with all if you know anything about this group sitting right here in a year from now if somebody says I have a mastermind I have a community. I have a group workshop they're going to say is it like knowledge business blueprint. Is it Tony certifies it dean certified is it Russell survey? That's what we want to do is create the gold standard. When you say, I run a mastermind, and I learned from Tony Robbins and Russell Brunson. It's going to be a completely different world. That's what people are feeling who already got. This course, we set the bar on a whole 'nother level when you enter. This course, and you see how we make you take tests to evolve to the next the next section. So you can anchor it in and learn we don't want you just the dabble we want to transform lives. We're in a place. Tony's the busiest human being I think I'm the busiest guy. No until I call this to get him here to work on. This course, this is this was a dream of mine. Wrote in a journal twenty years ago. I wanted to shake your hand and thank you. And you. And now, I'm here because of this business, and this is your opportunity, you can extract all this knowledge by a moment here clicking Lincoln grab. This course. This is the only time you're gonna get a whole year. The software all these crazy bonuses, even this crazy bonus that crazy bonus. He put it. So that was a long answer. But what do you say people think is there an oversupply this on the market, not at all? I mean, you think about like how many kids go into college every single year, and I went through college. I I finished and they experienced didn't leave me with with much leftover my every year Zach new group people coming through. And then there's people every new problems problems marriages in finance in health. Like, it doesn't slow down the number of humans are growing rapidly in the world populations grow in like there's so much need. And sometimes at my company, how many were helping then even within that. There are people in my community that don't connect with me for some reason. They like I use Russell software, but he's on my flavor, but there's a guy in Chicago who runs a local mastermind group in talks funnels, and they. I love that guy because that's they connect with the ender stand. It's like, I'm not everyone's Cup of tea Niners, Toni Adena, and it's people that you attract when you start putting your message out to your things out there. Your people will come to you in the star following you. So that's what I think is really encouraging. You don't have to have a million people one hundred million people following you to have impact like ten people. You have one hundred people you can change the world for those people and be super financially secure. And so don't think because there's like five or six big people doing it doesn't matter. People are always looking even within ordering doing specialization of view as a human who they're looking for to city people people are so sick and tired of bullshit. And we all have giant bullshit meters. Now, you haven't watching this you can feel genuine feeling that somebody has in that area. And as far as the size and scope of told my team, we see a quarter million to three hundred fifty thousand a year in programs. It's big as anybody on the face of the earth. And guys we LA and see those numbers over and over. Again, we go to one hundred countries, there's just no way you could ever exhaust it. We're we're touching this. Smallest number people reaching more online more social media tens of millions hundreds of millions of people. And yet there's billions of their two billion people. The Knicks four years they're going to join the internet two billion think about that. They're all people are going to be looking for resources ways to solve change a problem. And so you have an opportunity to tap into that in a time to get started is now it's like the long, wait, the heart. It is just get yourself in the game. Go immerse yourself. You got nothing to lose. We've got a money back guarantee. So thirty days where you can listen the whole thing multiple times during that time. But if you Mercer self in this your fear will disappear and action will start to move forward. And we'll continue guide you on a monthly basis. Anything else? I wanna share the so many questions about the course, anything basically, I want to say is just for somebody looking shake two thousand dollars a big investment. He put it in perspective. When you do your first workshop, do we can workshop charge people couple hundred bucks Griffin like that pays for it? And then from that point four for the rest of your life. You have the skill set. It will continue pay over and over and over and over again. And I think a lot of times people say, well, I'm not going to buy because I want you more money. And it's like everyone understand like if you invest in. This course, or not it's not gonna change Tony's life or life in my life at all like one iota will shift on my life. Whether or not you invest in this. It's not about any of us. This is about you guys. And we've put our hearts and our sold and everything into this. Because we know the impact it can have on you and the money that you put into their really like a commitment or yourself saying I'm actually going to do this. I always say people if they don't pay they don't pay attention. I've seen that. So many people have invited to my events who are friends and come coming coming video in the sitting room with four thousand people that have paid to be there. My one friend that invited shows up. It was crazy that have any invited one is ever done anything with the stuff that they learn the people who pay and show up and make that investment they actually do something. So that's why we have a price for this. That's why it's not just a free thing to give everybody because we need your attention. If you're gonna have success with is we need your attention. And this is how we do them like said, the very first time, you run your very prescriptive, Rafer smasher mind. No more than paid for. And then that point for you have the skill set for the rest of your life. We've all done this. I went to my first I went to work for Jim Ryan, I told you I went to that thirty five dollars seminar. And then afterwards, I talked to want to come to work for you. And he said hold on young, man. You gotta go through all my courses force and all the scores together really twelve hundred dollars in those days, and my car that I was sleeping at my nineteen sixty Volkswagen was twelve hundred dollars hundred dollars last night. I said, listen, I said lonely the money, and I said, then I'll go to course, all become so successful create a great story for you. And he's like young man, I'm not your banker at some people have to some people want to be rich, not just financial motion spiritual physical and some people have to survive which decide which when you on all see you on Saturday. You got the money or not, and I literally went to banks to borrow twelve hundred dollars. I was seventeen years old. And it's like, I got really good. No one they're going to say, no when I walked in. Remember running time true stories rang a time I was in place on citrus avenue, west Covina, California. There's a Bank of America they're about to walk in. And I was like I'm out of days. I gotta get some of this money and made this move. It'll make you move. Stormed into place. I look for somebody who looked persuadable. There's a sweet looking she'll understand, and I walk into my hyped up energy like this. And I say, ma'am, my name is Tony Robbins. I'm here to about twelve hundred dollars not to fix a card not to go and some kitchen so I can attend seminar. And she started laughing which is not a good sign. No your stands because you're gonna what start explaining to. I'm gonna I'm gonna learn this stuff. I'm going to change my life time management financial manager of business agile life. I'm gonna learn this, and I'm going to help and million those hundreds of thousands of people. She's a comb down looking at my my, you know, my -plication she says, well, she goes citrus avenue because you live in seven it's a long streak to four seems commercial. Evan Miller and departments and sister s happening. I have a mobile home. Park between Guineas and seven eleven twenty four hours, and I made a deal the mailman told him what happened to my life, and I pick up my mail seven eleven right. So I couldn't lie. So I said, well, here's what he does still web. And you'll send the address you'll semi bills there several. She goes, I'm gonna tell the Bank bills, the seven eleven and you're gonna show on this. No, I'm gonna do this. Finally, she says to me, she goes, I think it is something with this intensive like, it'd be something good. She's I'm gonna talk to the Bank. But she goes. What you do? This said you patch? She goes. But if the Bank will only I will. And Jim Ryan told me that is ridge business. He got a Bank loan money of his own pocket. She convinced the Bank to give you the money though in the end. But she made me promise you have to look for me. I took those twelve hundred bucks and I go to a seminar, and I mean, Mike keys who still one of my dearest friends. Forty one years later there Mike, and he was almost approach was, but here that money for a room, and we have through that Jim Rohn seminar and twelve hundred bucks, and we wrote out that we're we didn't we didn't leave go the bathroom. I train myself to be able to deal with the way I deal today. Right from the Frank and literally because we every words like three cents or simple. Share somebody's putting their credit card. It was easy for us. It was the whole world. So here's my message. If it's easy easy. It's hard to hard. But do it. If we've intrigued you if uscis an industry you want to enter into now's the time. How could you not end on that? Listen, the knowledge business blueprint what we share tonight in two hours is the tip of the iceberg. This is what we keep down in obsessed on over eight months, and we created the blueprint course to get you in the knowledge. So I'm gonna go through so many questions about the course, let me go through it. The knowledge business blueprint Mike, you can pull up those lights. That's just obviously screen shot. The first part is extracted. This is the part that most people I've I've done it in front of audiences at ten thousand people and said if you want to be in this business, what would you worry? And people say, I I don't know exactly how I teach it or what I teach her. What if I'm not the expert? So this first process, we call extract. It shows you how to pull out your competence pull out what you're good at pull out your skill and give you the confidence because you're gonna find the ideal client now, if you're not the expert will talk about that later, but not only identifying your ideal client this process will help you automatically build your agenda, and you get to use the tools that Tony I have used. I mean think about this. How many millions of people? We went through to create v tools that allow it to stick to create the experience to make them be impacted. So they go refer you. So they want to go tell other people. So they come back year after year. I mean, you go to date with destiny I've gone five times over these. I see the same people there why? Because it's such an incredible experience coming back over and over you get all those experiences just in this first module. And of course, this is the first course Tony's done over ten years in this first module is gonna rock your world. The second part is filling. This is the part most people say, okay. All right. If I have the agenda. I know what I'm good. I know my ideal client, but how am I going to get people to pay me? That's what we've done especially with Russell being our partner marketing is our life. But if you know anything about us where you don't sell magic money machines. We don't do big hype videos, we sell authentically through the heart. So we teach you how to sell from your soul not trying to be someone else. Don't try to be a fancy salesperson. You're not gonna learn a sale scrip. We're going to extract a better version of view the best version of. View through a process not because we can do it because we created a process because our software we'll show you exactly the visuals how we set it up. What types of headlines that work? So you literally it's like point quick for you to be able to build what you really want to be able to do the marketing and the test the things that what you want to. And we've got the history to show you how and then we got these monthly coaching sessions to make an apple as well. So literally showing how you can take advantage of any aspect of social media, for example. So that marketing becomes pretty close to free something we would have died for when we say a lot per client when he was in Washington. Pushy your cost me money by then the next section is how to run it. So that is step by step. How to do it the third the fourth part of the main course is the knowledge broker. That's if you're not the expert, we show you step by step how to partner or beat the reporter, you might be an expert, and you might wanna recruit brokers that help you fill your course. And we'll show you how to do that as well. Yeah. And I'm gonna go through these fairly quick. But Lewis house he's already in the game. So if you're in the game, and you're watching and you didn't buy it. You are crazy tells you if you're in the game you already have eyeballs, it's just about monetize ING impact. Literally, your impact go to another level. I mean, I remember when you launched your first mess to my it was unbelievable because it's bottom dollar money. One hundred all the market doing. We're spending money to acquire customers offer this, and it's just pure profit to the bottom line, and it's it's so much fun. And then if you get somebody like AJ if you're watching right now never have done. This AJ was one of the first hundred people we allowed in. He's got five people in his high end mastermind. He's losing his mind. You probably saw them in the video. So great stuff. Over and over, and let's get to this. Again. We put a price on five thousand we had no idea how to prices. Tony's got a waiting list of a mill people wanna pay million bucks on the list. Some days. Russell has one hundred thousand dollar mastermind I started hundred thousand dollar mastermind. I mean, our time is valuable, but this is our passion project. So if we put a five thousand dollar value. No, that's not what you're paying. But also we wanted to create the first software, and listen the truth is you motivate me. Click follows, you know advocate, click finals, everywhere, I go. I talk about click falls you change the world with your company. I wanted to create a mini version of click funnels along with Tony to extract everything we've done and how can one software guide you through the whole process over four hundred thousand dollars you'd have to pay to create the software it teaches you how to create your agenda inserting tools. It goes to the marketing you said this before do, you know, how important headline is on a page is one of the most important things on the planet. I spent one hundred twenty dollars per head, right? Like, we have writers. We know that if you didn't know where to put the video where to put the picture if you have no video what copy we gave you everything that we found including the emails, including turnkey website like. Literally, you'll have a website if you enroll tonight before you go to bed tonight or tomorrow, you can have your website up with a funnel with an application page. We have people literally two days later collecting money because you have the turnkey process. And then the last part is how to run it on. It's like having an executive assistant run through it. And again, Joshua Lee said he was struggling for ten years. He's already in all ready got his site set up and just change in the world already. It covers all Dita's. I don't wanna read those because it'll slow me down here. So now business blueprint you get one year the software, and I give you my word right now, we will never offer full year free of the software. We built the SAS. We built you built. This is a cost us by the time. We're done will be closer to a million dollars with everything we have into this. This is part of our company. But tonight right now, if you click the link below you get one year the software for free, you get a year of me training, you every single month you get the immersion. But with every month to answer those questions in chair. My biggest break, I'm always in masterminds. I'm always with guys like this. So we can. Share what the breakthroughs are it adds up. Again, Tony said before there's a value on here. But really to start an entire business. This part. Is worth it all on its own. This is where I took my YouTube guy, my Instagram guy, my Facebook, I might Email guy. I took my affiliate manager. I took everybody each of them film, a separate course on how they did it how they do it. If you know me if you see me, I'm on the present all over every bit of social you can't do anything on line without seeing. These are the guys that do it, and we generate millions and millions of dollars because of had each of them chained train to create a course, and you get it. I can't put a price on these guys are hundreds of thousands a year and I personally trained him. So you get instant access to that. Then you get the best of platinum. We just wanted to. I know that there's so many things you could share about platinum. But listen, I've never been to platinum. I'm still trying to get in. But Tony brings the best in the world from the Ray galleys every from presidents the best of the world. And you've got to spend eighty five grand a year to be part of an platinum members. Love it, the value this this man gives his unbelievable, but we want extract some really powerful important things in the finance world and other places, and we created a little best of platinum that's incredibly get access to that me. And last why don't you share what you've done for everybody. Yeah. So I've been running mashed groups now for about seven or eight years, and when I I didn't know how to do it. So I had a hired a call center with eight people on the phones dialing and trying to sell stuff and didn't work. It was painful. I had managing eighty people's a nightmare finding they shut it down and walked away. There's gotta be a better way to do this. And I'm kind of funnel guys. Like, I wonder if there's a fun week and create that replace sixty or seventy sales people, and I was kind of the gogo into us. We started working on thing. After thing iteration after ration-, we spend about eighteen months testing tweaking different process flows until we figured out one. Crazy is after we got the first funnel creating washed live. We had to sales people just answering phones or people calling us not us calling them and those two people doing same out of sales of sixty full time salespeople. And so there's two finals now that we use furred spillover over mastermind groups, I did a whole training showing you guys behind the scenes those phones what we do with page one with page to some pastry why we do in the psychology behind it. And then actually build those funnels, and if you have a click films account you click abundant import both those funnels into your count. If you don't have account gives you free trial, and you can just go and use it, and you can literally take funnels I spent two plus years testing refining than we've been last six seventy cents. Then is always tweaking on him. And he has the version that I use today, and we'll put him into your you can go take my video plug your video and take your my logo outflow years in and just follow the process because it works. We're going after all this that we don't have you have Ginsu knives. Goes on on. Here's the deal tonight. This is the deal now, it's over listen, we've kept you for over two hours. Thank you for saying those with this, especially if you're in another country, if you're on the east coast super late, thank you for spending this timeless. We're so excited to finally launched this to the world finally launches to the world. This is the only time we're making this offer. When this offer goes way, I promise you come back a week or two this offer OB close. That's just the way. This goes will release it to the world, but not at this price. Not with a year with the software. Not with all these incredible bonuses tonight. You can click the link below and getting rolled for nineteen hundred ninety seven dollars and we've created a four pay five hundred ninety seven dollars. Like Tony said if five hundred ninety seven dollars too much to get business than maybe this isn't your time. Unconditional money-back guarantee. It's either a hell, yes. Or your money back. Any last words before we let these people go just we love you in that. We hope that you feel are sincerity in our carrying you hope you even position the right business for you. It makes you think about your life differently. If anything else that you're going to decide to say, I'm not going to learn in general ways, I'm gonna learn from people that have done it. That's how I'm gonna compress decades. Today's that's how I'm gonna get the extrordinary caldy life that I want for myself, and my family my friends, but if you're going to do that anyway, it's like years ago. I thought to myself I need to live this stuff. I learned originally from Jim Rohn, and from the people I was studying and you live stuff out a great life. Well, what if I made this my life? What if I could do this full time, then I'd have to live it? You know, no one's going to kind of work with you. If you're fifty pounds, overweight, you're pro can can't do anything. So when the great things about getting this industry, usual, raise the standard for your own life. It'll it'll make you look at life differently in. It'll get you to focus on how to serve these baseball caps. You know with this little lucky sign on it. But it's amazing lucky. You get when you become obsessed with serving. Every time before I get on stage. Every time we up here. My simple prayers, use me Lord. And that changes the texture and complexion of your life. When your life has something meaning beyond yourself. You can only feel so much joy for yourself through rock and roll success money business cheating goals, whatever what really makes us alive when it'd be experience. It's something. That's just life changing. What's the first thing? You want to do wanna share with somebody you love, the one take these things and share them with people that you love it. You don't even know build a community of people that you grow to love grow to love you, and you'll have this incredible synergy of this this virtual experience, this virtual cycle virtuous cycle should say constantly, improving yourself, helping other people them helping you, and it just grows and grows and grows. And that's what the knowledge business blueprints all about. And we really thank you for taking a couple of hours out of your life. And for wherever you are on the world, we send you our love loving with the chance to serve you. And we'll be able to pump into hear the story of your success. Say if you has jump into this and put your heart, and your soul, and you focus in immerse yourself in it a couple of things number one is it's to change your life. But more importantly, it's going to change life of the people you've been called the serve, and I strongly all of us who are here on this earth have been called serve other people. And that's this is about it's not about you making money will be awesome for a little bit. But it dries up really quick. It's the impact you have other people, and you're gonna have chance to change their lives, and that'll be better than ever experienced in your life. I promise you that. And I guess experience that and my last words just be this has been a labor of love, and it's such an honor to share this with you guys tonight. We can't wait few. We know we have a whole bunch of people already in. If you're still sitting there still thinking about it. Sure. Member Albert Einstein's, quote, the definition of insanity is doing the same thing over and over and expecting different results. If he wanted different result, you might need new capabilities, and if not us now, then who went this is an amazing time the jump in this business. We'd love to have you part of the team. We'd love to coach. For the three of us. Thank you for joining us. And it's been a pleasure to have you here. Strong live with passion love to you. All will there you have it fire nation, the final installment of the four part live cast series that I put together of Russell dean, and Tony Rockin the mic definitely go back and listen to all four episodes if you desire, and again, let me remind you about e o fire dot com slash bonus. I have five incredible bonuses. I am attaching to their courses software if you decide to go forward so make sure to head over there. And if you have any questions, if you're just curious about, the course or the software. Listen, I have answers because I've gone through both. And they are incredible. But I can answer your questions on that. Or if you have questions on the bones experience, I have a book a chat with jail at e o fire dot com slash bonus. So just head over there. Book a call with me, we'll talk about it otherwise head over to fire dot com slash bonus. To learn more about the bones experience, and then sign up for this course, through my affiliate to get those bonuses, if you know you want to jump right? It in just head over to e o fire dot com slash k BB. That's my direct affiliate link to these sales page for this. Otherwise eofirEcom slash bonus. Is where you can start the process in finish it off with purchasing this program. So again, fire nation hope to have a conversation with you. I am making phone calls all day all night, not really. But I'm the a lot of phone calls to be able to have conversations with their questions or concerns or thoughts. Whatever might be. So you can book eofirEcom slash bonus. I will catch you there or catch you on the flip side.

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How to Teach an Old Dog New Tricks - Breaking Through as a Challenger Brand in a Dominating Industry with Michael Landa

Entrepreneur on FIRE

27:31 min | 2 d ago

How to Teach an Old Dog New Tricks - Breaking Through as a Challenger Brand in a Dominating Industry with Michael Landa

"What's shaking fire nation J. L. D. here with an audio masterclass on how to teach an old dog new tricks breaking through as a challenger brands and dominating industry in fire nation to drop these value bombs, I brought Mikel Landa on the Mike in Business School Michael was taught to never take on industry where four players control over eighty percent of the market but that's exactly what he did in. Now, his company new Loewe is one of the fastest growing brands in pet food. So fire nation, they'll be talking about how to. Break through an industry is dominated by just a handful of billion dollar brands, how to differentiate your brand and the advice that he would give to entrepreneurs about taking on an industry with similar dynamics and so much more fire nation. As soon as we get back from thinking our sponsors grow at your online business with online courses by jumping into fix I ever five date course challenge over five days you'll hear from five rockstar entrepreneurs including myself who have first hand experience and building a thriving online course business sign up for this free. Today at think epic, Dot com slash fire that's T H I n Que. ICY DOT com slash fire looking for a business coach who has helped thousands of entrepreneurs just like you to increase your profitability by an average of one hundred and four percent per year all for less money than it would cost. Hire a full time at minimum wage employees schedule your free consultation today with Klay Clark at thrived show dot com slash fire thrive time show dot com. Slash Fire Michael say what's up to fire nation and share something interesting about yourself that most people don't know probably feared asked people my office they would not know was trying to think earlier is one thing that they definitely would not know about me and that is that up until about I'd say probably a couple of years ago I could still do a standing backflip in my office. So Yeah. I kinda grew up as a competitive gymnast when I was in high school and then I was non-american swimmer. So I mean swimming was really my main sport. But I competed a lot on the floor exercises in gymnastics as well, which is something people most people don't know about me. I've just always had this feeling that if I ever tried a standing backflip immediately tear my MC l. that's just a thought that I I don't know why I had that thought that's why I said for years ago try. Not Going to happen. So fire nation as I shared the talking all about teaching an old dog new tricks and my guest today has launched a company called New Loewe, which is a combination of the words nutrition and love. So that Super Cool New Loewe and why Michael I mean, you went to business school why did you decide to start a pet food company before the PETRIE company? Kind of the Genesis of the Food Company was a company I started? Before new I, I'd spent the early part of my corporate career working for big companies. I used to work for is your oxen in General Electric, and then most recently with universal studios in. Two thousand one that I was in L. A. and I was taking a quick break and. I found I. Don't know how many of you have been through the experience of trying to find a pet sitter for your pet. I went through an experience, sperry the detail, but basically led me to leave universal and start what became the nation's largest at home pet sitting dog-walking training business. Is based in Los Angeles and we. I spent about a decade running that company and was it was in and of itself was a really cool business about one, hundred, eighty five. Pet Sitters dog walkers doing roughly eleven thousand a month all over Greater La, and you know the significance of that was I was you know we're on the front lines of feeding a large population of dogs and cats whether parents were traveling and over the course of the decade I really started to see a huge demand for pet sitters who could administer at home insulin shots, and this is for diabetic dogs and cats, and we eventually it started to stress the business where I couldn't hire that tax and and trained my sitters to give shots fast enough and you know one thing I was trained academically as a biomedical engineer. So I I can be annoying and in my ability to kind of. Dig for root causes and that's exactly what I did in this case is you know I started asking myself like what what's happening why are so many pets getting sick why are so many dogs and cats getting diabetes and? I went out and talking to vet schools and scientists around the country and you know what I learned wasn't I'm GonNa say it wasn't really rocket science but it was you know essentially that are pets are living in in their own version of fast food nation we have you know we we have a country where four. A large large conglomerates control over eighty percent of the pet food sales in the United States and you know these are the very companies that make candy, chocolate, Jelly and cereal right. These are these are the four that control eighty percent of our pet food distribution the US. So you know. Really. The majorities are really low in meet their high in carbohydrates, these high glycemic ingredients. They're marketed very well but unfortunately, dogs and cats can't use the food for themselves otherwise, they choose products that are high in meat. That's one of the reasons you know I. Before I even gave it much thought I was leading Los Angeles moving to Austin Texas and I started new Loewe with the objective of creating a food platform. That's more species Pacific for dogs and cats at high in meet low in carbs and look like CMEC I'm loving all of this because for one reason, and this is something that Michael Chatting about beforehand I am now the proud owner of a four month old golden doodle myself in Kate made this life altering change two months ago. So gusts has been in allies for two months at the time. This goes live. It'll be a couple of months after that. But. It's just like you walk into a food store. You're like you're overwhelmed because you know you've got to buy collars and leashes and. Plastic poopie picker uppers, and all these chew toys and this and that, and this is like your exhausting like. Food to, and then there's just like rows and rows and rows and rows and rows of pet food, and you're just like Oh. My God, they're all like looking the same. They're all colorful and they all like claimed the best thing ever. So you know frankly she's overwhelming and I, feel like I, really love how you took all this on because the pet food industry, it's dominated by a handful of billion dollar brands. So what challenges did you face trying to break through that with new Loewe Gosh Lots of challenges and could not agree more that you know I mean I think one of the things you just mentioned which As a whole conversation of itself is just the fact of the Sameness in the pet food stores. When you look at bags, I mean you there are foods on the shelve, which are you know very, very low meat high carb that are you know you see salmon falling from the sky and it looks so fantastic and it's like, why wouldn't I feed my pet this right and it was. One of the moments I had when I was in la before right before I moved to Austin one of my biggest clients at my previous pet sitting company she would she would pay us anywhere from six seven thousand dollars a month to walk her dog four times a day every day and she was feeding I won't mention the brand, but it was one of those brands that was actually had. An. Incredibly. High carbohydrates with almost no me and. And I asked her about it. She's A. and. So she really she said, well, look look and she was pointing at the bag and she was showing me the salmon and the pieces of fruit and vegetables on the bag, and you know really struck me then that you know here's somebody who's highly educated. She's in the in the medical industry and she still has no idea what's in her dog's food and by the way she would pay anything to feed her dog now chilling new. But so anyway, it's it's you know this industry is. The marketing that happens in the pet food businesses. These, these billion dollar brands that you mentioned have hundreds of millions of dollars in marketing at their disposal. The one thing that was really in order to break in was you know there's a couple things for a small brand. Trying to break and I call it like the David versus Goliath but it's you know the tension that exists between channel exclusivity on one hand and scale on the other hand, right? So Everybody. You sell your food to wants you only to sell it to them and that's it. So it becomes difficult to get any kind of scale, and so you know usually the life cycle of a premium pet food companies starts in the independent pet food space. So a lot of these neighborhood pet stores that you see they you know they will discover a brand and the brand will promise them that they will never ever sell their food anywhere else. But the independent channel, the retailer gets behind that grow the brand they promoted. Eventually what happens is the national retailers come knocking and the brand moves over to national at lower pricing. All this excitement happens the independent channel kicks him off the shelf and the cycle continues and continues and and brands could've go round and round, and so when I first entered the industry, I just didn't WanNa do it the same way I wanted to? I knew that in order to be able to communicate the nutritional benefits of our food to be able to compete against these large companies we're GONNA have to have scale. But we're going to have to do it in a way that we could. Coexist in multiple. Without having all these conflicts. So what I did is I went and sat down with the thought leaders in both national neighborhood pet segments and. Ultimately came away creating two separate lines, SA- brands if you will have new Loewe one called new metal series, which is sold only at petsmart. Nationwide and then you low freestyle is sold in the Independent Channel neighborhood pet stores, and so we went with that strategy and launch that in May of two thousand fourteen and it's just been really really successful for us. As you know from day one, we just sort of did it right and the independence have really gotten buying the bran, the national retailers gotten behind the brand, and we've grown north of fifty percent compound annual growth rate since we launched in two, thousand, fourteen. So So I think that that's been one of the driving forces of being able to grow quickly and to get scale and then you know. Now it's really about getting our message out to consumers and dom. Helping them, navigate, and sort through all the choices they have available to them. Now, I want to go down a rabbit hole because we have a lot to cover still abuts I did notice while I was looking to order some new Loewe. That you have Michael Phelps as a sponsor. Can you tell quickly how that happens I mentioned earlier that I was an athlete on my kind of grew up my whole life as a competitive swimmer and and always thinking about you know what? What food I'm putting into my body how I'm feeling my body for performance in the pool and you know I was in two, thousand thirteen, I was actually swimming I swim masters still today I still compete and train four to five days a week, and then twenty thirteen. There's a really good masters program down the street and peer Saul who is a five time gold medalist and world record holder in the backstroke swimming with me and. He. You know after workout he pulled me aside and said, hey, you know you're involved in this pet food company I just got this dog judo and. I've no idea what to buy judo can you can you of help me out and I started rattling off things? I was so proud of with our platform it's high mead. It's low carb. It's glycemic. We'd be Y- patented probiotic. That's spore base survives cooking. Aaron. was like check check check. Check. had. But what really struck me was like he had this kind of he converted instantly I'm he asked me in fact if I had any food in my car, remember dot knows laughing thinking like, no, I'm not a distributor but I can tell you I can certainly get you some. But but he had he had he had heard those things and because that's the way he thinks about food he converted instantaneously and and so that was a Haman back in two thousand thirteen was like athletes are like the perfect ambassadors for this brand because they understand how peak performance is really governed by the type of food ingredients that they put in their body and I understand that it translates the same for their pets. So we did a video with Aaron Peirsol back then and. He's a great ambassador and we got such an incredible response from the video. We started building this portfolio of athletes and we actually have over twenty, twenty, five or six Olympic and elite athletes Michael. Phelps, came to us a couple of years ago and We engaged him of the conversation. He loved the brand so much that. He actually invested in the company we were doing around financing and he wanted to invest in the company. So that was kind of a unique partnership we have with him. And both of his dogs and so you know I think that's that's really worked for us and also allowed us to have really good conversations with you know even places that people don't expect to see a pet food company right. So as you competing as these huge conglomerates like they played this game of like, no, this no that no car no corn no soy no byproducts well, no kidding like you know if you're going to be a premium Petra company. You have to do those things. You're right if you'RE GONNA, call yourself a premium pet food. So so we didn't want to go that direction. We we wanted to turn that that shame game on its head and rather inspire people to feed better food and that's men on our. You know if you go to new Loewe, DOT COM and you look at our ambassadors and they're now we're to watch videos they'll. They'll hopefully inspire you to think a little bit differently about what you're putting in the ball fire nation so much value coming out, and again you can apply these principles to your industry to what you're doing. Now you're building your bands. FERENCI eating these key partnerships and these key differentiator that's going to make you stand out and we have so much more coming up as soon as we get back from. Thank our sponsors. Looking, for a business coach who has helped thousands of entrepreneurs, just like you to increase profitability by an average of one hundred and four percent per year all for less money that would cost higher a fulltime minimum wage employees, e fire nation meet Klay Clark, Klay Has Been Coaching businesses just like yours since two thousand and six YEP even through the great recession and he desert for less money than it would cost to hire a fulltime minimum wage employees at a time. When INC magazine reports that by default ninety, six percent of businesses will fail within ten years. Clay is helping businesses like yours to grow on average one, hundred and four. Percent annually you might be wondering how is this even possible? Well, clay only takes on one hundred sixty clients, which means he's able to personally design your business plan plus cleese team helps you execute that plan with access to graphic designers google certified search engine, optimize web developers, online advertising managers, videographers, workflow map irs in accounting coaches to help you get on top of your numbers visit thrive time show dot com slash fire to see thousands of video testimonials from real clients who has helped over the years then your free consultation with Klay himself to see how he and his team can help you thrive that's thrive time show dot com slash fire Think if it is the best platform to create market and sell your own online courses in we speak from personal experience since moving online courses over to think in two thousand seventeen, we've welcomed thousands of new students into our courses if you're currently training people in any way or considering it as a business model and you've got a book blog coaching. Practice Youtube, channel or podcast. Then turning that into an online course can help you reach a wider audience build revenue and make a bigger impact in kick is the perfect partner to have by your side, but you might be thinking why should I, quit an online course about I'm glad you asked think has an exclusive offer for you fire nation to join. Their first ever five day course challenge. Ted. Over the five days, you'll hear from five rockstar entrepreneurs including myself who have first hand experience and building a thriving online course business. That's right. You'll get tactical actionable tips and walk away with a complete blueprint for your online course that you'll be ready to put into action sign up for this free challenge today. At, think, if dot com slash fire that's T H I N K I F I C dot com slash fire so Michael we're back and let's be honest lake most industries. The pet food industry has evolved. How have you adapted to say that the days of like pet parents wanting to just simply poor kibble into a bowl and walkaway are kind of Our report leaving US fortunately. Yeah and so you know I think in general people are more interested in engaging with their pets at mealtime and so creating I, call it more of a culinary experience if you will and I noticed this trend in the shift happening a few years ago in Europe, and it's definitely you know made its way here the US and things like freeze dried toppers, functional bone, Braatz meat meat toppings, and things have now made their way into the bowl along with kibble. So there's been a little bit of a shift for people looking to feed differently. So like I often like people with. Different dishes that new lows able to make for their dog like like a salmon kibble for example, with freeze dried lamb and raspberries hydrated with chicken bone broth topped with wild macro and muscles. That's something that AL feedbacks every once in a while I mean it's it's a great way to start with a really high meet low carb available and. Then, add more meat I mean think about freeze dried made us ninety five to ninety eight percent meet and then you're adding one hundred percent meet like wild McClellan muscles to the dog sweet. It's very, very good for them and I find it really encouraging. So over we as the industries continue to evolve in this direction, we've really taken a leadership position. Responding to creating this program, we call it mix it meals. We were probably the first mover in the US on creating this type of program and mix meals for us is much like our athletes and in that program worked to inspire pet parents we partnered with. Food Ambassadors, I Katie Lee and Ted Allen of food network and we were official pet food of New York and South Beach Wine, and Food Festivals and began having conversations about feeding types of food and the benefits that it has for dogs and cats on everything from just providing more meat more me. Me know acids, better hydration things like that So you know I think as as things have evolved, we could have shifted responded, and now Neil is really really known for our mixing meal program and providing kind of these alternative type toppers for kibble. So you've had success with new. Why do you feel like you've been able to have? Not just initial success but continue success even though there's been a ton of other competition by smaller companies trying to kind of wedge their way into this space there's probably three things I could point to one is you know we as a brand we actually stand for something right. So what I a lot of times when I tell people don't don't spend time writing fancy vision and mission statements about pets and put them on your walls and then provide sell food. That's totally a disconnect from what that promises to consumer. So you know you can fool people with marketing for a little while, but eventually it's going to catch up with you. I think what we stand for and. We have integrity and everything we do we. You know from our nutritional platform from day one if you think of the genesis of how we started and and what we were seeing in terms of diabetes and and what we discovered from the previous business I had. We are true to that and we stay true to the brand. So what we stand for is in every product whether it's trade whether it's a canned food whether it's a freeze dried product or kibble, we were high meet low carb load glycemic. So I would encourage companies like you know as they get out there and they're trying to compete in their space to make sure that they carve out of the differentiated and. And make sure that they stay true to that couple. Just as a quick example, a couple of days ago is on the phone with a with one of my senior buyers at a major account, and you know I was talking about a new line of stews at I'm going to be introducing here in a few months there meaty stews and bone broth or like really exceptional day they're human grade. Her first response to me was, you know we've seen stews that we sell that have pasta rice in them are doing really well, and I mean that goes against everything we stand if you if you know anything about new low. You know having unnecessary like high carb high glycemic ingredients just to chase a of because it sounds good to somebody that. Actually thinks their dog is a kid and not a carnivore. That's not something that we will do and I think brands that deviate from their mission can find themselves in trouble if they you know if they don't stay true to they are lot of great stuff here and you've already kind of given us a couple of things in this direction. But for our listeners who are thinking about, Hey, I want to take on a dominant industry or like my idea. You know I have a great one but I feel like there's already these billion dollar entrenched companies that are just crushing the market like own everything. What advice would you have beyond what you've already shared when I was in Business School Ucla? First things they they taught me back. Then as you know, you never enter an industry where four players control eighty percent of the market, right? That's what I did. And I'M NOT GONNA say it's been easy. No I'm nowhere near being done yet but but I definitely think that I have some words of advice for people that are thinking of doing something similar you know I think. I think not. Compromising on providing again just a really highly differentiated product and value to the end consumer. So figure out what it is that's going to be differentiated and how you're GONNA deliver it and deliver on it And don't compromise because doing things the same or having a product that is either cost optimized Kamata ties, which is often temptation for companies. It's just the kiss of death against companies that have really deep pockets and multimillion dollar marketing budgets. So and I guess the last thing I'd probably mentioned is just the whole notion of perseverance I'm. Entrepreneurs once they get traction and you're on the radar with your brand, you're gonNA get scrutinized. You'RE GONNA get targeted by entrench competitor. That now is tell people you just stay focused. Go slow to go fast. It's a philosophy I working for Jack Welch back in the nineties and I found for me anyway that that really works. I'm kind of keeps me check. It keeps you know as a flying my way to number day. is a really good thing to remember is to go slow to go fast. And it's possible to take on these industries I mean I think for me being an athlete has helped me in in a lot of ways. And I think if you ask anyone around me, they will tell you that at my core I generally just love to win and hate to lose, and that's exactly how I run my business each and every day. So it's definitely possible it just gonNA require perseverance and and some fortitude to get it done Michael everything that you shared with us today. What is the one biggest takeaway that you really WanNa make sure fire nation gets from all these value bombs really stand for something and for us it was being advocates for pets it's feeding better nutrition and don't deviate. And I think that that's you can stay true to your brand and your and your original mission. that. Will that will get you really far stand for something fire nation. Be Proud be loud and Michael we find out more about you about new Loewe give us a call to action. If you have one, this is the spot you can find us at Loewe Dot Com of new lows N. you ello. Dot. com. We actually have my marketing team just slipped me a note saying we had a twenty five percent off. Any order on new Loewe Dot Com. So if you go to any ELLO DOT COM backslash fire and enter Promo Code Fire You'll get twenty five percents off anything you order on Yellow Dot Com shift to Puerto, Rico Yeah I'm pretty sure we do. Test that theory. We have three and a half million pet lovers on the islands JIM notes. We've done some great work in Puerto Rico Kaz. PETSMART is one of our partners in Puerto. Rico you can find us. They're very cool loving all of this and I just WanNa say fire nation. You're the average of the five pupils one the most time with you been hanging out with M. L. and J.. L. D. Today. So keep up that heat, and if you do head over to accom- type Michael in the search bar, his shown US page will pop up with everything we've talked about, of course your call to action for all you pet lovers out there new loewe dot com slash fire use Promo code fire for twenty five percent off your first order awesome and hopefully shifts Puerto Rico and just want to say, Michael. Thank. You for sharing your truth knowledge in value with fire nation today for that we salute you and we'll catch you on the flip side Sean. Thank you John and a pleasure talking with you. Hey, fire nation today's valuable bomb content was brought to you by Michael and one thing that have identified over the years is that successful entrepreneurs they're productive they're disciplined. They're focused. That's why I created the mastery journal. It is gorgeous, Faux Leather Journal that will ensure you master productivity discipline and focus in one hundred days. It is my best work ever fire nation. So visit the mastery journal Dot COM use Promo Code podcast free fifteen dollar discount as a thank you for listening to my podcast and I'll catch you there or catch you on the flip side. Grow at your online business with online courses by jumping into think-i fix I ever five day course challenge over five days you'll hear from five. Entrepreneurs including myself who have first hand experience in building a thriving online business. Sign up for this free challenge today at think epic, Dot com slash fire that's T, H I N K I F. Dot Com. Slash fire. Looking for a business coach who has helped thousands of entrepreneurs, just like you to increase our profitability by an average of one, hundred, four percent per year all for less money than would cost hire A. At minimum wage employee schedule your free consultation today with Klay Clark at thrive time show dot com slash fire thrive time show dot com slash fire.

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Speech: Do Schools Kill Creativity by Ken Robinson

Entrepreneur on FIRE

18:46 min | 1 year ago

Speech: Do Schools Kill Creativity by Ken Robinson

"What's shaking fire nation J. L. D. here with an incredible tedtalk by Ken Robinson. Do Schools does kill creativity. The speech was originally delivered by Ken at Ted Two Thousand Sixteen and I'll tell you fire nation. This one is a thinker thinker is GonNa make you think about creativity in a whole new way and we'll dive right into it. When we get back from think in our sponsors ready to build your first sales sales funnel without having to hire an entire team to help with click funnels you can visit e fire dot com slash? Click to start art your free fourteen day trial today. That's you'll fire dot com slash. Click our fire nation. Let's dive into the Ted talk by Ken Robinson. Do Schools Kill creativity good morning. How are you. It's been great hasn't it. I've been blown away by the whole thing. In fact I'm leaving. There have been three themes running through the conference which are relevant to what I want to talk about. One is the extraordinary evidence of human creativity in all the presentations that we've had an all the people who are here just a variety of it in the range of it and the second is that has put us in a place where we have no idea what's going to happen. Abbott in terms of the future no idea on how this might play out. I have an interest in education. Actually what I find is. Everybody has an interest in education. Don't Oh you I find this interesting. If you're at a dinner party and you say you work in education. Actually you're not often at dinner parties frankly. If you work in education you're not asked ask and you're never asked back curiously. That's strange to me but if you are and you say to somebody you know they say. What do you do and you say you work in education? You can see the blood run from their face. They're like Oh my God. You know why me my one night out all week but if you ask about their education they pin you to a wall because it's one of those things that goes deep with people my right like religion and money and other things so I have a big interest in education and I think we all do we have a huge vested the interest in it partly because it's education this meant to take us into the future that we can't grasp if you think about it children's starting school this year will be retiring and twenty sixty five. Nobody has a clue despite all the expertise has been on parade for the past four days what the world will look like in five years time in yet. We're meant to be educated them for it. So the unpredictability I think is extraordinary and the third part of this is that we've all agreed nonetheless on the really extraordinary capacities cassidy that children have their capacities for innovation. I mean Serena last night was a marvel wasn't she. Just seeing what she could do and she's exceptional but but I think she's not so to speak exceptional in the whole of childhood what you have there is a person of extraordinary dedication who found a talent and my contention is all kids have tremendous talents and we squander them pretty ruthlessly so I want to talk about education and I wanNA talk about creativity. My contention is that creativity. Tippety now is as important in education as literacy and we should treat it with the same status. I heard a great story recently. I love telling it of a little girl who was in a drawing lesson. She was six and she was at the back drawing and the teacher said this girl hardly ever paid any attention in this drawing lesson she did. The teacher was fascinated fascinated. She went over and she said what are you drawing and the girl said I'm drawing a picture of God and the teacher said but nobody knows what God looks like in the girl said they they will in a minute when my son was four in England. Actually he was four everywhere to be honest now being strict about it wherever he went he was for that year he he was in the play. You remember the story. No it was big. It was a big story. Mel Gibson did the sequel. You may have seen it. Nativity till but James Got the part of Joseph which we were thrilled about. We consider this to be one of the lead parts we the place crammed full of agents t shirts. James Robinson is Joseph if he didn't have to speak but you know the bit where the three kings come in they come in bearing gifts gold Franken says and myrhh this really happened. We were sitting there and I think they we just went out of sequence because we talked to the little boy afterward and we said are you okay with that and he said Yeah. Why was that wrong? They just switched the three boys came in in four year old with tea towels on their heads and they put these boxes down and the first boy said I bring you gold and the second boy said I bring humor and the third boy said Said Frank sent this what these things have in common is that kids will take a chance if they don't know they'll have ago. Am I right. They're not frightened of being wrong. I don't mean to say that being wrong. The same things being creative. What we do know is if you're not prepared to be wrong. You'll never come up with anything original. If you're not prepared to be wrong long and by the time they get to be adult. Most kids have lost that capacity. They have become frightened of being wrong and we run a companies like this we stigmatize mistakes steaks and now we're running national educations where mistakes are the worst thing you can make and the result is that we are educating people out of their creative capacities. Picasso once said this. He said that all children are born artists. The problem is to remain at artists when we grow up. I believe this passionately that we don't grow into creativity. We grow out of it or rather. We get educated out of it. So why is this. I live in Stratford on Avon until about five years ago. In fact we moved from Stratford to Los Angeles Angeles. You can imagine what a seamless transition that was. Actually we lived in a place called. Centerfield just outside Strafford which is where Shakespeare's father was born. Are you struck by a new thought. I was you don't think of Shakespeare's having a father do because you don't think of Shakespeare being a child to you Shakespeare being seven. I never thought of it. I mean he was seven at some point. He was in. Somebody's English class wasn't he. How annoying with the must try harder being sent to bed led by his dad. You know to Shakespeare go to bed now and put the pencil down and stop speaking like that. It's confusing everybody anyway. We moved from Stratford to Los Angeles and I just want to say a word about the transition. My son didn't WANNA come. I've got two kids now. He's twenty one now my daughter sixteen. He didn't WanNa come to Los Angeles. He loved debt but he had a girlfriend in England. This is the love of his life Sarah. He known her for a month minute. They didn't have their fourth anniversary because it's a long time. When you're sixteen he was really upset in the plane. I'll never find another girl like Sarah and we were rather pleased about that frankly because she was the main reason we are leaving the country but something strikes strikes you when you move to America and travel around the world. Every education system on earth has the same hierarchy of subjects. Everyone doesn't matter where you go. You think it would be otherwise is but it isn't at the top are mathematics languages. Then the humanities at the bottom are the arts everywhere on earth and pretty much every system to there's a hierarchy within the arts arts. Art And music are normally given a higher status in schools than drama and dance. There isn't an education system on the planet that teaches dance every day to children the way we teach mathematics thematics why why not. I think this is rather important. I think math is very important but so is dance children dance all the time if they're allowed to we all all do we all have bodies don't we did. I miss a meeting truthfully. What happens is as children grow up we start to educate them progressively from the waist up and then we focus on their heads and slightly to one side if you were to visit education as an alien and say what's it all for public education. I think you'd have to conclude and if you look at the L put who really succeed by this who does everything they should who has all the brownie points. Who are the winners? I think you'd have to conclude that. The whole purpose of public education throughout the world is to produce university professors isn't it. They're the people who come out at the top and I used to be one so there and I liked university versity professors but you know we shouldn't hold them up. As the highest watermark of human achievement they're just a form of life another form of life but they're rather curious and I say this out of affection for them. There's something curious about professors in my experience not all of them typically. They live in their heads. They live there and slightly to one side. They're disembodied. Did you know in kind of a literal way. They look upon their body as a form of transport for their heads don't they it's a way of getting their heads to meetings. If you want real evidence of out of body experiences get yourself to a residential conference of senior academics and pop into the discotheque on the final nights and there you will see it grown men and women writhing uncontrollably off the beat waiting until the end so they can go home and write a paper about it fire nation more value bombs when we get back from thinking our sponsor you've heard me talk about hymns and how they are helping guys look their best with. FDA approved products to help treat hair loss where you might not have heard before is that sixty six percent of men start lose their hair by the age of thirty five shocking rights but thanks to science baldness can be optional at four hymns dot com slash e o fire. You'll find a one stop shop for hair. Loss hymns was created by a guy who knows that some men's health conversations are easier online than in person so no need to dread. The awkward in person doctor visits or long pharmacy lines. Four hymns connects you to real doctors online which could save you hours. Plus is completely confidential and discreet in in you can get started with the hymns complete hair kit for just five dollars today while supplies last in subject to doctor's approval see website for full details than safety information information. This could cost hundreds. If you went to the doctor or pharmacy somewhere else visit for hymns dot com slash e o fire to get started today. That's F. F. O. R. H. I dot com slash e o fire. I don't consider myself a techie. Person born comes to idea generation. I'm on fire so when asked are you ready to build your first sales funnel. I immediately thought I'd have to hire a tech team to help then I found click funnels and with cliff funnels the sky's the limit click funnels is a software tool that helps you create sales funnels that convert your visitors into leads and then customers click funnels was created so entrepreneurs just like me and you who aren't programmers and who don't know how to code can easily build great-looking pages inside of a sales funnel to grow our business online and the great thing thing about click funnels is that it's not just your funnel building editor. It's also your shopping cart your email auto responder your membership software your affiliate management software and so much more war join over ninety thousand entrepreneurs who are actively using click to easily get their products and their message out to the world visit. Ill Fire Dot com slash. Click to start your free fourteen day trial today that's EEO fire dot com slash click. Our education system is predicated predicated on the idea of academic ability and there's a reason around the world there were no public systems for education really before the nineteenth century they all came into being to meet the needs of industrialism so the hierarchy is rooted onto ideas number one that the most useful subjects for work are at the top so you were probably steered appeared benignly away from things school when you were a kid things you like on the grounds that you would never get a job doing that. Is that right don't do music. You're not going to be a musician. Don't you art. You won't be an artist benign advice profoundly mistaken. The whole world is engulfed in a revolution and the second is academic ability which is really come to dominant view of intelligence because universities designed the system and their image if you say give it the whole system of public education around the world is a protracted process of of university entrance and the consequence is that many highly talented brilliant creative people think they're not because the thing that they were good at at the school wasn't valued food or was actually stigmatize and I think we can't afford to go on that way. In the next thirty years. According to UNESCO more people worldwide will be graduating through education and then since the beginning of history more people in this a combination of all the things we talked about technology and its transformation effect on work and demographic in the huge explosion of population. Suddenly degrees aren't worth anything isn't that true when I was a student. If you had a degree you had a job if you did have a job is because you didn't want one on an identity want one frankly but now kids with degrees are often heading home to carry on playing video games because you need an M. A. Were the previous job required A. BA in eighty eighty two PhD for the other. It's a process of academic inflation and it indicates. The whole structure of education is shifting beneath our feet. We need to radically rethink our have you on intelligence. We know three things about intelligence. One is diverse. We think about the world and all the ways that we experience it. We think visually we think in sound we think in kinesthetic we think in abstract terms we think in movement secondly intelligence is dynamic. If you look at the interactions of the human brain as we heard yesterday from a number of presentations intelligence is wonderfully interactive. The brain isn't divided into compartments in fact creativity which I define as a process of having original ideas ideas that have value more often than not comes through on the interaction of different disciplinary ways of seeing things by the way there's a shaft of nerves that joins the to has the brain called the Corpus callosum. It's thicker and women following on from Helen yesterday. This is probably why women are better at multitasking because you are aren't you. There's a raft of research note for my personal life. If my wife is cooking a meal at home which is not often thankfully now. She's good at some things but she's cooking dealing with the people on the phone talking to the kids painting the ceiling. She doing open heart surgery over there. If I'm cooking the door shut the kids are out the phone off the hook and if she comes in I get a note. I say Terry please. I'm trying to FRY NAGIN here. Give me a break actually gina the old philosophical thing if a tree falls in force and nobody hears it did happen remember that the old chestnut. I saw a great t shirt recently were said if a man speaks his mind in a forest in no woman hear them is he still wrong and the third thing about intelligence is it's distinct doing a new book at the moment called Epiphany which is based on a series of interviews with people about how discovered their talents. I'm fascinated by how people got to be there. It's really brought by conversation I had with a wonderful woman who maybe most people have never heard of Gillian Lynne. Have you heard of our some half. She's a choreographer and everybody knows her work. She did cats and Phantom of the opera. She's wonderful. I used to be on the board of the Royal Ballet's. You can say anyway Jillian. I had lunch one day and I said how did you get to be a dancer. It was interesting when she was a school. She was really hopeless in the school and the thirties wrote to her parents and said we think Gillian has a learning disorder order. She couldn't concentrate. She was fidgeting. I think now they say she has. ADHD wouldn't you but this is the Nineteen Thirties Ada. She hadn't been invented this point. It was has an available condition. People weren't aware they could have that anyway. She went to see the specialist so in this panel room she was there with her mother and she was lead and sat in this chair here at the end and she sat on her hands for twenty minutes while this man talked to her mother about the problems. Gillian was having at school because she was disturbing people. Her homework was always late and so on this little kid of eight in the end. The doctor went ascetics Jillian and said I've listened to all the things. Your mother told me I need to speak to her privately. Wait here. We'll be back. We won't be very long and they went and left her but as they went out of the room he turned the radio that was sitting on his desk and when they got out he said to her mother just stand and watch her and the minute they left the room she was on her feet moving to the music and they watch her a few minutes and he turned to his mother said Miss.. Lynne Gillian isn't sick. She's a dancer. Take her to dance school. I I said what happened and she said she did. I can't tell you how wonderful it was. We walked in this room and it was full of people like me people who couldn't sit still people who had to move to think I think we had to move to think they did ballet tap jazz modern. They did contemporary. She was eventually auditioned for the Royal Ballet School. She became a soloist. She had a wonderful career. At the Royal Ballet. She eventually graduated from the Royal Ballet School founded the Gillian Lynne Dance Company met Andrew Lloyd Webber. She's been responsible responsible for some of the most successful musical theater productions history. She's given pleasure to millions and she's a multimillionaire. Somebody else might have put her on medication and told her to calm down down what I think it comes to is this. Al Gore spoke the other night about ecology and the revolution that was triggered by Rachel Carson. I believe our only hope for the future is to adopt conception of human ecology. One which we start to reconstitute our conception of the richness of human capacity our education system has mind our minds and the way that we strip mine the earth for a particular commodity and for the future it won't serve us. We have to rethink the fundamental principles on which were educating our children. There was a a wonderful quote by Jonas Salk who said if all the insects were to disappear from the earth within fifty years all life on earth would ends and if human beings disappeared from from Earth in fifty years all forms of life would flourish and he's right what Ted celebrates is the gift of human imagination. We have to be careful now that we use this this gift wisely and that we avert some of the scenarios that we've talked about in the only way we'll do this is by seeing our creative capacities for the richness they are and seeing our children for the hope hope that they are in our task is to educate their whole being so they can face this future by the way we may not see the future but they will. Our job is to help them make something of it. Thank you very much bill. Fire nation hope you enjoyed these value. Bombs dropped by Ken Robinson definitely makes you you think about the capacity for creativity and why it's so important to know what we were meant to do in this world in go do it. I'll catch you on the flip. Side ready to build your first sales funnel without having to hire an entire team to help with click funnels. You can visit e o fire dot com slash. Click to start your free fourteen day trial today. That's e o fire. Dot Com Slash Click

Ken Robinson Shakespeare Lynne Gillian England Royal Ballet Los Angeles Ted Stratford Royal Ballet School Abbott Sarah J. L. D. Mel Gibson James Robinson Gillian Lynne Jillian Jonas Salk Al Gore Serena cassidy
Brand Is Gravity with Paul Daly

Entrepreneur on FIRE

33:38 min | 10 months ago

Brand Is Gravity with Paul Daly

"What's shaking fire? Nation J. L. D. here with an audio masterclass on brand is gravity to drop brought these value bombs. I have brought Paul J. Daily on the Mike. Paul is the founder and CEO of congruence in the host of the clarity compressed podcast cast after the acquisition of his first business. He is focused on empowering others to connect with their audience through his brand. I approach in fire nation. brandis okay. We're GONNA be talking about how to define brands. What brand beats the hacks actually means we should start when you're building your brand in the KPI's a business? This should be measuring and so much more as soon as we get back from thick and our sponsors. Save Time money and get organized with quickbooks online. Right now you can save sixty percent or more on quick books online when you visit quickbooks dot com slash fire. This special offer for fire nation in won't be available for long so be sure to visit quickbooks dot com slash fire. Today hiring can be a challenge. But there's one place you can go. We're hiring is simple and smart that place zip recruiter where you can go to connect with qualified candidates and right now you can try ZIP. Recruiter leader for free at ZIPRECRUITER DOT com slash fire ziprecruiter. The smartest way to hire Paul. Say what's up to fire nation Russian. And here's something interesting about yourself that most people don't know it is my honor to say what is up to my brothers and sisters in the fire nation Yes something interesting So okay I did think about this question because I always enjoy. This is one of my favorite parts of the podcast. Can you hear what people will people come up with and so I just share something that some people might know but I think that splitting wood that is like with an axe and would on on the ground outside. I think splitting wood is maybe. The ultimate activity for an entrepreneur is one of my favorite things to do it. It's it's cardio it requires enough concentration that you don't you know chop your foot off every piece of what is a little different and frankly it's what. It feels like to be an entrepreneur entrepreneur. Most of the time as you're just splitting and splitting and splitting and you know every once in a while you make fire so that's probably my little tidbit. There's a great book on it by the way it's total nerd. What splitting book? But it's really well written. It's called Norwegian would by a guy named Lars of course his name's Lars Lars Minding so at the of course but it it's a fascinating fascinating book but either way that that's my little thing. Well what an analogy first and foremost and secondly just imagine when you just get that perfect head and the woods splits. Exactly how you envision it just kind of sits there for a second like it's like thinking about it then it just drops off the log on both left and the right side and you're just like best ask. That's why I split logs. I mean you're talking you're talking to right now. I mean I'm from Maine and we'd we'd done all that stuff. I mean we split. What every single fall literally but to? It's kind of a now. I have an analogy of you. Know it's like you get on the golf course in your crappy all day but then like the seventeenth hole you just hit that one shot and as the the one and you're like I can't wait to golf. Tomorrow's like changes everything so fire nation. I think this really filled the bill on wild like to start with this question because you know it just makes you had the box and you're gonNA get some really interesting answers and of course we're going to now turn our focus to the main topic today. which is brands? And as I told you in the intro brand is gravity. We're going to be going through a lot of things in this genre in this vertical in this niche and of course Paul has a lot of experience here so Paul. First and foremost let's just start off with defining brand as you see it. That is the question I think when anything any word word begins to become popular or becomes a buzzword like that's the incident starts to lose meaning just because it's being used in so many contexts so if you're going to do anything meaningful with Brian you have to define it so I really take a page from. I'm sure you've heard this definition before and probably a lot of people on fire nation from the marketing grew thought leader. Seth Godin somebody. I respect a lot. He would say brand is a set of expectations memories stories and relationships that taken together account for consumers decision to choose is one product or service over another. I take that definition stand on its shoulders and say all of that to say brand is a feeling. It's not a logo. It's not color scheme. It's not your people. Those are all expressions of your brand but brand is a feeling and that feeling really is a reflection election of the viewers values back at them. So that's that's kind of my starting point on any conversation with brand fire nation. I really need to step back and think about. What kind of feeling number one do you think your brand has and the number two? What kind of feeling do you think your brand exudes to others the people that are being exposed to your brand? I know back in two thousand twelve love when I came up with the entrepreneurs on firebrand for me. It was all about. Hey not say anything bad about other. podcasts there are some great ones out there at the time but one thing is a listener. I I was like man. This is great content. I really wish it was being delivered with like excess enthusiasm and people were like having just just an overabundance of fun talking about these topics and sometimes you know I just wasn't getting that energy through the voice because we as humans are so unbelievably good at translating voice tonality into what what actually people are feeling and I said hey with entrepreneurs on fire. That's going to stand for igniting inspiring exciting crushing. Like I want all these things come out and for some people it's GonNa be over the top and it's going to be corny. And that's that's not our tribe but our tribe of people that want that Nice Fresh Cup of entrepreneurs on fire coffee in the morning so to speak love to really start their day that I love personally that you say Paul is brand beats the hacks. What do you mean by that? Brand brand beats the hacks is just something that became actually made a t shirt that says it to remind people. That's a great conversation starter. We live in a day and age. Where there's always a faster way you search hacks up on Youtube and you're going to see hacks everything from you know tying your shoes to cutting your lawn and marketing? There's I think a growing addiction addiction to the tactical nature of hacking. And what I mean is hacking the Google Algorithm Hacking instagram hacking. Organic on Lincoln. And there's always always this thought that like any addiction whether that's in you know brand hacking or physical addiction like we give it all of our time energy and money in the hopes that it will save us from something something but those are just hacks and they don't save you from anything. So when I say develop brand beats the hacks it's developing. Your brand is a long play developing. Your brand also doesn't go away fast. It takes a long time to build but it also sustains its value so when you build brand it will beat an algorithm. Hack any any day of the week any year Because the hacks come and go google decides to change their algorithm. Guess what you have to find another hack. So that's what I mean when I say brand beats axe axe brand beats the hacks and this is like another area. Fire nation that I'm really passionate about really being micro niche and dominating in your niche because believe me a lot of people I could never have a brand like this. Because you know there's Nike or there's you know fill in the blank under armor but the reality is like you can be the brands in the micro niche that you're passionate about. You can become the number one individual if you're willing to niche in this down again and then niche till it hurts and guess what just 'cause you start there doesn't mean you end there. I mean look at Nike started with like one pair of shoes that were made on a waffle iron and now look what they are today. I mean there's nothing that they don't create that you could actually quote unquote wear so think about that. Fire nation where you can become an amazing brands. Even in today's market where people think is so saturated in every way shape and form. If you find that right Micronesia start off with and then expand from there now. One one thing that I've definitely found Paul is focusing on brand building can actually detract from sales efforts and sales contents. So what exactly ackley would you say if someone said that phrase to you would you back slap them in the face or would you give him a big hug or something in the middle. Well I think tough love is delivered best with a hug dot backslap backslap. No I wouldn't think backslap. Yeah that that's just a real funny visual. So here's what I think. I think we have a finite amount of resources in life. In general this goes from personal relationships to business finite amount of money finite amount of intellectual property finite amount of of You know human capital finite amount. Let's face it of emotional energy so whenever you decide to go one direction. You are going to detract from another direction. Can we make decisions like this every single day right. Am I going to eat the donut or am I going to be in better shape right. You can't have both so when it comes to taking from sales activity. It does detract because you have a finite resource of your time money emotional energy however it really is the long plane saying brand building activity Eh superchargers your sales activity because when you start trading on brand and not an offer not a fifty percent off and not a not a a foam. Oh like you have to buy it right now. But you're trading on the fact that people actually see your organization your product your service as a part of who they are once you get there. Every sales activity is much easier. You have to put less offers. I always say like I'm a Nike Guy. And when I say the word Nike people might have a political. Michael Thought. You might have a sports team affiliation thought for me I connect with. Just do it the mentality that even though I know the likelihood is I'm not going to win this match. Gotcha it's worth the struggle and the effort of improving and getting better so I see that as a reflection of my beliefs so I become a Nike follower. I become part of Nikes tribe in that sense and I don't buy Nikes because they sent me a coupon when I was a quote unquote in market. Shopper I buy Nikes because they make me feel a certain way. When I put the Mon- so does Nike now? Through their brand work does that make their sales job easier. You bet it does but when they were just starting out what have I had that belief leaf no it takes time to develop so yes. Brand does detract from sales. That's why you need to have the vision for what your brand should could be with that feeling could and should impact it the buyer the buyer mindset in the buyer psyche. So it does. It does take away from it but if you're doing it right it's in a way that superchargers it not too far down the line so my main question from that entire ranch rate there is. Can I eat Ben and Jerry's and still be in better shape. Depends on how you define better shape emotional shake. Yeah I know. I can't eat donuts supposedly. I don't I mean hey. Health health is so much mental so so maybe stay away from sugar fire nation. Stay away from sugar so I WANNA kind of go back to something that you shared that I really actually did love which was start. Trading on brand fire nation not discounts start trading on brands not discounts. And I have a couple of examples here there. Jot Down while you are chatting Paul and number one one was JC penney. They actually randomly enough built their brands on discounts. And then what happens you had the CEO for apple or will really really high ranking do from apple takeover JC Penney. And he's like we can't really make money and you haven't been making money for a long time. You spending like you're going down the crapper right now. we're going to take away all the discounts and guess what they did and people stop coming because people were only going to. JC Penney for discounts so JC Penney was forced after billions of dollars of losses. The fire that dude and then to go back discounts and now there are of course still struggling because their business model is just all about discounts and they can't get away from that we're on the flipside zinc tiffany's is is like discounting fifty percent off. They're like perfect. High Cut Diamond Rings. Of course not like people go to Tiffany's because of the brand that they've built so who do you want to be. Hey do you want to be the JC Penney where you just have a pile of clothes and every single corner around the store and nobody there or do you want to be the tiffany's where you walk in and everybody you know there's there are so helpful giving champagne and wants to really make your life better like what kind of brand do you want to be associated with that higher level brand's or just discount discount kind of chain. You know headed for the dumpster so to speak so some food for thought fire nation. Paul were about to take a break but before we do. You want to kind of wrap happened what I just shared and then we'll take minutes in thank our sponsors absolutely I love the JC Penney example. I was watching that one very closely as it unraveled and when I shopped at JC Penney's and the reason was because you always walk out feeling. Like wow I just got a really great deal being an apple guy I was like. Oh He's GonNa make the shopping experience experienced better than getting rid of the racks. It's going to be more open. It's going to be more like. But then they took away the discounts. I guess what I stopped going to. JC Penney and JC. Penney fundamentally we made made a move from a corporate level where they didn't really understand their brand therefore I I believe it wasn't really well defined for the beginning because they just literally threw it out and they tried to really inherit the brand beliefs of someone from a different organization that was successful in a different industry and the market reacted insane. Like now there's no connection now so I love that example close off and fire nation. We'll be talking about where you need to start when building your brand and we were talking about the. KP is as you need to be measuring in your actual business when we get back from thinking our sponsors hiring can be a challenge for starters. Where do you go to find qualified candidates edits and once? You have a pool of candidates. How do you find the time to go through all the resumes to make sure you're hiring the right person? Well there's one place you can go. Were hiring hiring is simple and smart that place zip recruiter dot com slash fire. Here's how it works. Once you post your job ziprecruiter sense. It's over one hundred of the Web's leading job boards but they stop there with their powerful matching technology zip recruiter scans thousands of resumes to find people with the right experience and invite them to apply. Apply to your job as the applications come in ZIP. Recruiter analyzes each one and spotlights the top candidates. So you never miss a great match. ziprecruiter shooter is so effective that four out of five employers who post on Ziprecruiter get a quality candidate within the first day. And right now you can try ZIP recruiter for for free at Ziprecruiter DOT com slash fire. That's ZIPRECRUITER DOT com slash fire ziprecruiter dot com slash fire Ziprecruiter ziprecruiter. The smartest way to hire a question. I get asked often is John. How do you run such a lean business my answer we we keep our finger on the pulse of our business at all times? Managing the overall health of Your Business starts with tracking your finances and with quickbooks online. You can track everything you need. Need no matter where you are whether you're looking to create invoices on the go or one away to easily track your mileage and scan receipts quickbooks online gives you all the tools tools you need to track. Income and expenses effortlessly plus being able to work in the cloud makes collaborating with your accountant or bookkeeper seamless. Because there's no passing in files back and forth now. That's what I call peace of mind. It's no wonder over five point. Six million small businesses use quickbooks online. If you're ready to save time time money and get organized just visit quickbooks dot com slash fire right how you can save sixty percent or more on books online. When you visit quickbooks dot dot com slash fire? This special offer for fire nation will be available for long so be sure to visit quickbooks dot com slash fire today so Paul we are back and I tease fire nation. A little bit. They're going to give them the starting points of building their brand. Why don't you take that away and Phil Fire Nation in on that starting point? I've put a lot of time and energy into this. I've been in business since two thousand and three and several industries And it's the same way regardless of what industry you're in and I finally narrowed it down to two five elements basically of how you would navigate through a brand but it always starts each and every time. Where do you start? And it's honesty so honesty with yourself about what you really want to be what you really really deliver and you can be a little aspirational but it can't be so aspirational that. It's not realistic honesty. as saying like what is the market actually actually want. And if you don't start there then you're already off course because you're building on something that's not the truth so you have to start by defining meaning what it is that you bring to the market what it is and how that ties in with what you actually want to do as an entrepreneur as a person and the mark that you WanNa make the next step is empathy now. This is another buzzword that we're hearing a lot around but I think empathy will never go out of style because it's one of the most human relationship points that we have is one of the most humid communication points we have and we defined it this way. Strive to understand. Before being understood. Most companies companies many many companies and brands make the mistake of just trying so hard to be understood that they don't do the work and take the time to understand and this is where marketing we talk about things like persona development. And what is this person. This buyer potential buyer actually want and we approach it from an I always approach it from an element of of not a demographic right demographic is age financial status marital status but a psychographic. How does that person think? And perceive and really combining that understanding of what that person wants out of life with the honesty of who you actually are and what you can actually provide is where the power begins number. Three is attention attention. Attention is like it almost feels like this is where it gets a little more superficial after. We're getting like super deep with honesty and empathy. But if you think about the progression aggressip in how you would communicate somewhat something to someone number one you have to understand who you are number two. You have to understand what it is that they care about what they value what they're afraid of what they want to be. And then you have to do something to get their attention or you can't have this conversation so attention is where you start to consider the channels where you're personas live. Have and the things and the type of things that they pay attention to because you have to spark a little creative attention. Let's face it. All marketing is an interruption. Everything everything everywhere always doing something else that we wanted to do when marketing strikes. It's like a shadow cast over everything we do. Now that we live on our phones and live in this digital world so in order to not be an interruption and instead to bring value we have to make something that gets the attention of that person like I have a ten year old and an eight year old daughter. So if I see a video or something that has to do with making slime and you're not gonNA understand this unless you have unless you have unless you have a daughter in this age group Nope you don't understand but if I see a video of someone putting together glue and laundry detergent you and I know it sounds weird. But that's going to get my attention. Why because my psychographic Africa's Ahmadinejad so you have to do something that gets the attention it can be outside the boxes? Were you can let you know flex the creative muscle but this is where creative truly is the variable of of continuing the process of honesty empathy. Next is attention. Okay as long as your daughters aren't actually eating that concoction afterwards. Aw Aw aw and I it. That stuff gets everywhere it gets on the carpet at. It's what a phenomenon can't make this up all right keep on cranking so honesty the empathy attention once you know who you are once you understand what your target audience really desires and what. They're afraid of them what they want. And once you get their attention mentioned now it's time for a conversation and this is the next step in the fourth step is connection. I believe that brand is based on a level of connection. And you're either. They're doing things that are moving closer to connection deepening connection. Or you're doing things that detract from it pull away from repel so connection is the foundational Oh principle of human interaction and behavior and so the fact that a brand has the ability to do all these things and make a connection. This is what we call it. Customer loyalty not but You call it a jeter you call it a tribe. A tribe is connected. A tribe says our interests are aligned and were in the same ship and and it'll stink or it'll go in float together so that's the next time. Once you reach connection now you really have something to to stand on something to build on. That's the thing that begins to supercharge your sales efforts because you've now made a connection in last but not least last but definitely not least you know I I went back and forth whether or not they should be part of the process because I I thought through it like connection was the highest goal. Once you make a connection you've made it and I realized that no there's a point beyond connection and if you think of the the sense of time gravitational pull and orbit the the way things orbit around amass that has gravity care is the ongoing relationship with someone in marketing branding. Business human relationship care is the constant stream of paying attention and practicing empathy and meaningful connection. And it's in perpetuity. If you're in a relationship you understand this. If you're married you understand this that the second you stop cultivating the connection. The connection begins to get weaker. That's why I wanted to make sure there was something at the end of the process. That actually keeps US engage gets us to go right back into the cycle again because the business customers. JC Penney will tell us this right. No no one is truly loyal to somebody who doesn't care about them anymore. That's why we made it the last step so fire nation. I WanNa go through these five again real quickly and kind of share with you. The knows that is Yada down what I thought what kind of the biggest takeaways so number number one is honesty. What are you actually bring to the market? You have to be able to find. That number two is empathy. Strive to understand before or being understood. I mean that phrase is a keeper. Fire Nation strives to understand before being understood number three attention consider the channels. We're our clients are living and what they actually pay. Attention to critical critical fours. Connection Brand is based on connection fire nation. Don't forget it you're either repelling or attracting king and by the way repelling okay. I actually think a lot of people need to accept repelling. The wrong people like you need to be okay with repelling the wrong people because not everybody needs to be your client your ideal customer in your world. Not Everybody's love your brand the fact. I love the sing. Love me or hate me because there's no money in the middle so in my world's repelling is okay as long as you're doing a significant amount of attracting at the same time then. The last part is care that ongoing relationship relationship fire nation because like another phrase for your hair your buyers are buyers so people who have already put their faith and trust in you and have done business with you. The people are going to do business with you again and again and again if you maintain care if they know the you still matter to them so with all this being being said Paul how do we know for on the right track as a business you off your brands on track. If your ultimate metric is your piano and I know Oh that seems really vague at the beginning give you an example. From the automotive industry do a lot of work. In the automotive industry and the automotive industry marketing is focused focused a lot on attribution metrics which are very difficult to track and sales and monthly incentive programs. And what I tell auto dealerships Taylor says this you need to focus on two metrics number of car sold and marketing cost per car sold. Those will never ever ever lied to you and I'm not talking about advertising costs what I paid in ads because I think the more you pay an ads. That's really attacks based on. How strong your brand? Is You pay more money if your brand is in a strong so it's a tax so focus on the bottom line metrics. If you're a furniture store you want to look at marketing. Costs per thousand dollars of inventory. Sold find a metric that can't be faked find a metric. That can't make you feel good from an ego standpoint. Hey we we have a lot of likes or views or impressions. All of those things can be bought. What you can't buy as a bottom line find the lowest point on your on your pl that you can attribute your marketing efforts because brand again back to the beginning? Branding efforts detract. From sales efforts. Sales efforts are a little more easily to decipher houses. is working for me so you have to go. Beyond that total marketing spend and then find the highest level or the lowest level you can attribute to a metric so in cars I say number of car are sold and the cost of marketing per car. Too Easy metrics will never lie to you and furniture right or any product really. It could be cost of marketing per thousand dollars. Sold find that metric in your business us. It will never lie to you fire nation. What are your profits and losses know your numbers if you really wearing a business know your numbers? I and I'm talking personally. Net profits. 'cause you can buy gross profits. What do you do you to spend more money on ads and yeah more money comes in the door but are those as profitable as you're actually? Roi Roi Return on investment on those ads super bowl commercial you bought. Did you actually get enough people to take action that you're actually a positive. Roi On that and the the last thing. We're really going to chat about today. Before we wrap things up Paul are key performance indicators. Now you know we've been chatting about a few of those here but let's get really specific. What the ones that you think? Think fire nation as business owners should be measuring. Here's one we didn't talk about and I'll bring this thing because I think it's an important texture. If you're Sola preneurs you don't have to worry about this as much but the second you hire your first person which I know a lot of people in this audience do have people working for them. What is your retention rate for or your team? Because we didn't talk about the human the human side of the benefit of brand and that's people being able to do and work for something they actually believe in. It's it's really great when this stuff has a sales result but it's even better when it actually is a human result in your business so Employee retention time to hire which is. How long does it take to hire somebody body from the time you post an ad and no? That's getting off on a little bit of a tangent but the first things that came to mind when you said KPI's On the on the sales of marketing excite. I'm really going to default back to the thing just set like the KPI is is net profit like you brought that out like what are those bottom metrics tricks that you can find. I can't give you an exact one unless I knew your industry but the some examples your marketing costs and sometimes that's measured in hours. That's probably an important thing to say if you don't have a big marketing budget or no one's working for you you're definitely spending your time and so starting to track and measure the time you spend marketing your business will actually help you. Dial in the return. You're getting on that time spent because that's cost that's opportunity of time. You could be spending doing other things that could actually be moving business forward making you money money different areas absolutely especially. If you're like a consultant right. Your time is your most valuable. That's that's what you sell. You sell time and you know even on the family front if you have a family then if you're giving time to marketing you're at you're taking it from your family back to that give and take so. I think time is one that that often gets overlooked overlooked especially if you're solar poor And it's easy to discount it because you know people like us. Have that motivation. Where I just put my head down I I work until it's done work so yeah so that's that's my thoughts on the KPI? It's not not a super clean answer but I think it's the real estate answer I can give. Yeah and I wanted to hit back on retention Rica's fire nation. You need to think about all the things in your business because it does take a lot of time and energy and money to rehire into train and all these things and so that kind of churn needs needs to be addressed like you really need to say okay. Listen I'm going to hire slow but then fire fast. I mean you notice around person. Get rid of them but man when you want to really be trying to hire the right people evil because of all of that retention costs that just goes out the window for what we just talked about in Paul. We talked about a lot when it comes a brand and running a successful business. What would you say is the one key takeaway that you WANNA make? Sure fire nation really gets from our conversation today Go back to the very very very intro. The phrase brand is gravity is something we've adopted as an agency I've adopted personal personally key takeaway away being if you think of it alongside of the metaphor of gravity realize that the strength of your brand will attract the right things to you. So if you're investing in brand you're investing in making that gravitational pull stronger. Think of it in that context and I think you'll make better decisions in where air can fire nation. Find out more about you. Give us a call to action. If you have the police you'd like us to go to learn more take that home. Yeah absolutely I'm so passionate about this. And my agency works with a lot of large clients and national clients But being an entrepreneur and coming from like just being in a van by myself like I wanted to find find a way that I could spread this message and empower more like just because you have a small business doesn't mean you have to have a small brand so we have a website called brand is gravity advocacy dot COM brand is gravity dot com. Where we have some tools that are actually usable? I I see a lot of stuff. And it's always thirty thousand feet. And that's great. I love reading. Seth Godin Auden but I wanted to make something that as a small business owner as an executive of a company as a marketing manager. I could keep on my desk to keep me on target and run not just marketing decisions. His through but product decisions operational decisions recruiting decisions through so brand is gravity. Dot Com is kind of the culmination of walking people through this process to make the world better through better branding fire nation. You're the average of the five people you spend the most time with and you have been hanging out with. PJ D. in J. L. D. Today. So keep up the heat and head over heels dire dot com and if you just type Paul in the search bar the shows page is GonNa come up for today's episode. We'll all the links everything that we talked about all the resources and Paul One more time give us a call to action for the euro can go directly to learn more about you and your business and then we'll say goodbye. BRANDS GRAB DOT COM. I just we wanted to really serve your audience because we love it and it means a lot to us. We have a hefty hefty Promo code for for the audience It actually is e o F so if you go to grab dot com use the Promo Code e o f You get half off. Wow so so just half the just because I believe in your message I believe in this audience and frankly I want more people in this tribe so we can encourage one another fire nation. You could take advantage of opportunities like like this because Paul's a real deal. That's why he's on entrepreneurs on fire drop in the value. Making things happen so definitely go check it out. Use the Promo Code. EOF makes they make things happen. Save this is for you if it is your off to the races. If it's not so guess what no harm no foul so Paul. Thank you for sharing these value value bombs today for that we salute you and we'll catch you on the flip side texture. Have Me Talk to you also. Hey fire nation. Today's value bomb. Tom Content was brought to you today by Paul. So if you've had your big idea well then you're ready to ignites but if you haven't guessed what I've completely free training that's going to get you to your big idea and talking less than an hour fire nation under sixteen minutes so visit your big idea dot co today not tomorrow today and no catch the catch you on the flip side purse. Save Time money and get organized with quickbooks online. Right now you can save sixty sixty percent or more on quick online when you visit quick books dot com slash fire. This special offer for fire. Nation won't be available for long so be sure to visit quickbooks dot com slash fire. Today hiring can be a challenge. But there's one place you can go. Were hiring is simple and smart that place zip recruiter where you can go to connect with qualified candidates and right now you can try ZIP recruiter for free at Ziprecruiter dot com slash fire ziprecruiter. The smartest way to hire.

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Guaranteed Success: Why You Must Know and Complete Your Daily K.P.I.s or Your Dream Will Die with Clay Clark

Entrepreneur on FIRE

43:58 min | 4 months ago

Guaranteed Success: Why You Must Know and Complete Your Daily K.P.I.s or Your Dream Will Die with Clay Clark

"Shake the room. Fire Nation J. L. D. here with an audio masterclass on guaranteed success. Why you must know? Incomplete your daily. Kpi's your dream will die to drop these value bombs. I have brought Clay Clark on the Mike. He is the former. Us SBA entrepreneur of the year founder of six multi million dollar companies Forbes contributor and author of thirteen bucks in host of the six times I tunes chart topping podcast financial to be sharing so many value bombs today. Just take my word for it. You're not gonNA WANNA miss any of them. And we'll diverting with Claes soon as get back from thinking our sponsors looking for a business coach who has helped thousands of entrepreneurs at just like you to increase our profitability by an average of one hundred and four per year. All for less money than it would cost to hire a full time at minimum wage employees. Schedule your free consultation today with Klay Clark. At thrive time show dot com slash. Fire thrive time show dot com slash. Fire Start Building. An army of loyal affiliates and brand ambassadors who constantly promote your products today. The step-by-step is waiting for you on my Buddy Russell. Brunson new podcast miniseries traffic secrets. Open your podcast APP and subscribe to traffic secrets now or visit traffic secrets. Podcast DOT COM clay. Say what's up to fire nation ensure something interesting about yourself that most people don't know fire nation. What is going on? I hope you're having a great start to your day or a great day and fun factors. I. We're the same thing every single day. Pain is a picture like forever. I used to wear a red tie with a white shirt and a blue suit and then I had a certain economic goal that once I hit a certain goal level I would begin to never wear that again and so now I wear and one basketball shorts which you can buy about fifteen bucks. I wear a pair of easies that clients whenever they hit their financial goals. I have a will work for ease program where people mail me. Thank you if I wear a hat that says boom on it and I have a Jersey that says boom on. Its accustomed Jersey on the back. It has my wife's name on it Vanessa. And the number ninety nine. Because that's when I graduated from High School mazing I'm actually ninety eight high school grads. Who were right back to back brother. All of this and fire nation as you know from a migrate introduction of clay. We're GONNA be talking all about guaranteed success why you must know. Incomplete your daily. Kpi's or your dream will die little dramatic but true in clay. You've been entrepreneurs on fire before and every single time you have just brought so much energy so much value that of course bring you back on again because listen. You're the founder of several multi million dollar businesses. You are a business coach to over one hundred and sixty clients who have a combined value. Alexy's two billion dollars why I must ask you. Why do your clients grow on the average of one hundred and four percent a year when ige magazine shows at ninety? Six percents of small businesses will fail within ten years. I off the listeners. Out there who are smart and asserting people if you go to thrive time show dot com and click on the testimonials but you can see these people and hear their stories and but what I do is if you were going to make A. Let's say an airplane or a building you probably WANNA use a blueprint. Yeah proven plant. If you WANNA make a recipe that actually tastes good. You want to use a you know you want to make a smoothie it taste good use a that's how it works and what happens is a lot of business owners For whatever reason they don't really either know that a blueprint already exists for the building. They want to build or the company they want to build. They don't know blueprint and already exists for the automobile. They want to create and they don't know a recipe exists for the food they WANNA make. And therefore they're working by guesswork and I have a proven plan that I create for each and every client and because our program is month in month to month it really is incumbent upon me to make sure that it works for my benefit and for their benefit wrote people into a longer term deal. And there's nothing wrong with doing a longer term deal but at the end of the day it's month to month and so my clients if they don't have that growth they're not gonNA stick around and so my average client stick around for about seven or seventy eight years until they sell their company and it starts with an hour long deep dive. What I call a thirteen point assessment where I sit down with them and I go over every possible question I would wanNA know before making that plan and it takes me to between four and ten hours to make a customized plan for them. This is how you help your clients find that right direction and you sit down you do this massive assessment and now you know more about them than potentially anybody else in their life especially when it comes to them in the business end so once. You've done this assessment climb. What specifically is your process for making custom business plans for these individuals. Well I thought we could do is maybe go over a specific client here. Yeah reached out to me and they were already successful. They were already doing well and it was called other. The the guy's name is Josh Feldman Josh and he made a lot of money in the it space and he'd already built multiple successful IT companies. But he kind of wanted to know how do you create both time freedom and financial freedom so I go over a thirteen point assessment and that thing we get into I? What are your goals? Because my goals I don't like to travel. I don't like to wear anything except for the same thing every day. I have a wife and five kids and my goals are different. I mean most people listening to this show right now are going. You Never WanNA traveling so. This recent travel ban has an impact impacted me in terms of traveling at all right. I don't go unsearched. I don't do group events and so I do care about our economy but it hasn't bothered me now. Some of my clients their goals are normal. They say I'd like to travel or I'd like to maybe not wear the same thing every day. And so we get into the first off we started with. What are your goals? And then we once we know what your goals are then. I go over a very detailed assessment. Where I talk about your branding. So on a scale of one to ten ten major branding is like Tesla its world. Class and one is is terrible. It looks like somebody who did their best. But it wasn't good enough made it and we go over that we do the rate of that. Let me go over their website. How highly their ranking on the search engines on a scale of one to ten if ten means every time somebody Google Google searches and in my case. If you Google Search Bill Belichick checks fan. I always come up top and Google. 'cause I am obsessed with bill ballots and somebody else might say. Well if you Google Tulsa Cookies I wanna come up top and Google Google Joplin Missouri. Gyms I WANNA come up top and we go over there rank on a scale of one to ten ten being the best one being the worst. Then we go over with them. How many customers do you need to have per day? To achieve your financial goals in most people have never thought about never ever so so for me. We have on average one hundred people a week to reach out for one on. One business coaching and I have. I don't know to availabilities a week to talk to somebody and we usually have one of eligibility a month and so I know for me I only WanNa work with one hundred sixty clients because I give him my cell phone number and then they have coaching calls with our with our consultants. But I never want to be so busy. I can't respond to their sometimes. Urgent needs for my program but somebody else might have thousands of clients. There's nothing wrong with that. She over your goals and then you go over step. Three as how many hours per week are you willing to work? Oh Dale De Niro. One has ever asked that question. Yeah and for me. I like to wake up at three in the morning. I like to grind until about five six days a week. Oh it's beautiful now again. My wife doesn't like that so we've agreed on a plan and B and that's called planned Plan staying married and so but when I first got married. I didn't know that I had to be on the same plan as my wife and I were every hour and subs not kidding. I I worked at least aren't applebee's target and direct. Tv TO FUND DJ CONNECTION DOT COM wants TJ CONNECTION DOT com. Got Huge. And we were America's largest wedding entertainment company. This'll be like two thousand and four thousand and five. I thought People WanNa pay me to DJ. Yes I shall. Dj At the mall of America for Kevin Garnett store. Yes I shall. Dj in Dallas in the same week. Yes I shall Dj in Nashville. Yes and my wife's like pay your DJ seven nights a week. I'm going. I'm making a ton of money baby for you for you for I make an offer you never see you so we go over the number of hours that are willing to work and then we go over after we've done this we go or what your unique value proposition. You know like your show for instance. Why like your show is yours. Put Out Good Energy. You got good energy and then you always have practical tips and you interview people. That are vetted and that makes sense. That's what makes you a great but there's some people shows that maybe they're funny. That's their niche. Somebody else's show. Maybe they I duNNo. Everyone's got their own niche. You gotTA figure out in the parking space in the parking lot of business whereas the open parking space and then after that we'd go over what does turnkey marketing system that will create both time freedom and financial freedom for you so with Josh Feldman we had to create a system that would allow him to travel around the country in a Winnebago I believe was his stated goal and then return. I asked for a pair of UC's and so he got his winnebago and his trip. And I got my. He's but then we go through this whole process. Africa the marketing systems. Then we move in. It gets more specific. Now we're getting into the sale systems. Do they have scripts in place? Standardized Pricing Rick. Do they record their calls for Quality? Control? Do they track the lead source. Do they have a one? Sheet do attract or conversion percentage. And usually it's no no no. Oh I've heard about that but no and then we go over. Step eight you know. What does it cost for you to acquire new customer and if you spend a thousand dollars a week on marketing? And you get to new customers. It's five hundred dollars a week on marketing. You track that and then we go over repeatable. Systems are all your files backed up so if you had to shut down your office like you. How long have you been living in in in Puerto Rico? Four glorious four percent tax years now I understand that you and your lady friend. You like to travel correct. We trial about three months a year. And don't you do you do dropbox action or maybe Google drive. How do you keep your your digital documents organized in the cloud yet? We're big on the Google drive. Yes so it's like most of my clients it's on a laptop and if God forbid they lose the laptop. They've lost all of the photos of their child before the age of four a laptop. Where it's like this laptop is one where I keep. All of my receipts described up over here presents. My kids birthdays and I can only eighty percent of the time. They've just recently lost all the files or some of the files on their passwords. We help them with the file. Nomenclature we build the checklists and we actually is backed up and then we move on to step ten managing people it turns out we tell people what to do. They don't WanNa do it sometimes because the US Chamber reports that seventy five percent of employees steal from the workplace people don't know that until they hire people and then we make a sustainable schedule step eleven step twelve almost done. We make a system for recruiting people hire inspire trainer retrained train and retain great people. Do they have scripted job posts? No do they conduct the weekly interview? No do they even know how to lead their team meetings? No do they know how to fire somebody know. Do they know how to motivate somebody now? So we've over all that and then the final step step thirteen. This is the one where everybody begins to boom. They don't like this one me. Every time I bring up this idea. They like to accounting. They don't know that when you earn more GONNA tax you more. And so they're not they. Maybe think they're living in Puerto Rico where you have sort of a tax haven there. They think they can live like jail. Dini where's the sound effect for Tax Haven Commodity tax? This is my tax haven factor. They they they lived in the tax haven. But they don't and then I have to point out to them like Brosky. If ma'am you're gonNA owe money so you gotta pay that stuff in quarterly. Then I go. Oh no and then I help them automate their savings and then we want to set up a give. They can give back to a cause so every single time that they help a customer they can also donate to a cause and then we got to set him up on a weekly schedule. And we gotTA repeat this over and over and over until our heads explode we documented and hopefully we can help them franchise it like we did with a TIPTOP CANINE DOT com or with oxy fresh dot com. I mean fire nation if you are just not fired up about these. Kpi's about these thirteen different steps about the indebtedness of this assessment that clear goes through. I mean what are you doing right now? This is what successful businesses are built upon in clay. We're going to jump into the break in a couple of minutes here but first off give us a quick example of part of the proven path for one of your clients you know. I guess maybe we can have Josh. Come on the Mike and a little bit. Which would be pretty cool. So what is that example? Look like all the listeners out there do a search right now for Joplin gyms so J. O. P. L. in Joplin gyms like Joplin Missouri. And when you do a search for them you will see you do a search for that term. You'll see Kolat fitness coming up at the top of the Search Jim Joplin Cola fitness experience the highest in most dot dot dot. Now check this out real quick. If you Google Joplin gyms coffin. This comes up top and the search results are in the top three and then they come up again in the top five then. They have three videos. So in the first eight places on Google they have five of those of those placements on Google and then their website and then their facebook and they're beating a great company by the name of Planet Fitness Destroy Planet Fitness and planet fitness as a huge company. And so it's like David and Goliath Charles. Colo is as I am like David I need. I need the going gets Goliath. I'm going against a great company Planet Fitness and they've got ten times the budget ten times the the Saudi of thousands of locations. How can I win so I say we're going to beat them? Here's the plane. So this is what Charles Cole has to do every week. And here's a secret and if all listeners out there can only share it with everybody they know. We'll just keep it between us and everyone you know it's V. I s. m. visible without a the m your digital dominance will perish so step one. Okay the they have to get video reviews from happy clients every Single Day. The video reviews and we teach them at optimism. I they want to get images optimized in Google and Adam to their site. Google map everyday S. They WANNA at least five hundred words of search engine content every single day for their website and em get more Google and facebook reviews. That's their entire marketing plan. That's at the end. And they have gone from one location to two to three. And they are dominating not because I'm a genius because I've taken a complicated idea in made it simple and because they're not web developers. My team built economically compliant website for them and we should the videos for them. We do the things for them that maybe they don't have the team to do but they still have to put in that work. Man Fire Nation. We're not complicating things here. Four steps victim video reviews images search engine content more good facebook and Google reviews. Now those first three and I love the you made that point. Klay every single day and guess what is a super easy to create this content every single day. I mean it takes work but guess what it's worth. The planet fitness is not putting in and guess what they're losing every single day the higher the barriers the lower the competition choose and run for those high barriers fire nation. Because your competition will be distance if you can even see them at all so fire nation. Charles Cola is gaining all this traction. Because he's focusing on these points as visa am and he is working on the key performance indicators in making things happen and fire nation. Were about to take a break when we get back. We actually have one of Clay's clients in the studio. Josh fell men and I just can't wait to play for clay you to introduce this guy. Tell us a little bit about him and there were actually going to bring Josh on. Because he's going to give his honest assessment of his process with clay's well so don't go anywhere. We'll be right back when we get back from thinking our sponsors looking for a business coach who has helped thousands of entrepreneurs just like you to increase their profitability by an average of one hundred and four percent per year. All for less money that would cost to hire a time minimum wage employees fire nation. Meet Klay Clark. Klay has been coaching businesses. Just like yours since two thousand insists yup even through the great recession and he does it for less money than it would cost to hire a fulltime minimum wage employees at a time when INC magazine reports that by default ninety six percent of businesses will fail within ten years. Clay is helping businesses like yours to grow on average by one hundred and four percent annually. You might be wondering. How's this even possible? Well Klay only takes on one hundred sixty clients which means he's able to personally designed Your Business Plan plus cleese team helps you execute that plan with access to graphic designers. Google certified search engine optimize web developers online advertising manager videographers flappers in accounting coaches. To help you get on top of your numbers. Visit Thrive time show dot com slash fire to see thousands of video testimonials from real clients who has helped over the years then schedule your free consultation with. Klay himself to see how he and his team can help you. Thrive that's thrive time show dot com slash fire one of the biggest struggles. We face online business owners is building an audience getting traffic to your website. Podcast videos social media channels. It's not easy but there's a framework that you can start using right now to consistently drive your dream customers to your business every day. What that framework great news. Fire nation my Buddy Russell. Brunson is a CO founder of Click finals and has grown his business to a near one billion dollar valuation using traffic driving strategies as a backbone of his business in fortunately for the rest of us. He's one of the most generous people I know. In the online business world he just created a new podcast. Miniseries called traffic secrets to help. You learn exactly how to borrow traffic from influencers in your industry build an army of loyal affiliates and brand ambassadors who constantly promote your products how to build an email and so much more. Open your podcast APP and subscribe to traffic secrets now or visit traffic secrets. Podcast DOT COM. Klay we're back and man so much value in the first segment of this podcast episode and so much more common. Cause I mean you to do things in a different kind of way clay which I love and you actually brought one of your clients into the studio so we can have a real conversation with him so it's not just like me and clay is talking about how awesome clay is because of course he is in reality but let's bring on somebody else so set the stage play. Who Do you got for us? What are we going to be talking about? Let's Chat Quick Funny Story here. After achieved financial freedom time freedom and I had sold some businesses. I found out that the mayor in my town was running unopposed. This woman wanted to run unopposed and I know your audience has all different political leanings. But the point is we were on different sides of the aisle and I had a chance to know her because she presented me with the entrepreneur of the year award. So I knew this lady and I jokingly said well I'M GONNA run against to. She said well you should and I said I will and I did. And so this guy. Josh saw me running for mayor of my town at the age I think twenty six at the time that's how we first met and then we didn't really reconnect. I WanNa Josh. How long do we reconnected? It was probably what ten years maybe or maybe eight years. Or How long was it? At least see what year was that. That was two thousand and I don't even know it was a long time. But I was jailed. He probably eight years seven years and long story short. He's a bearded man. He's a man with a beard. His website is five hundred. K. M. S. P. DOT COM five hundred K. Msp He does it consulting and also owns other companies. And so. That's how I met Josh and we've been working at Josh. How long have we have? Have you been stuck with me? Going on two years now two years he says it with great hesitation. Two years puppy trackers about two years. Okay one thing. I wanted to hear clay. Because they just think it's really fun and really difference and really exciting and you know this is something I actually have not done in over. Twenty five episodes running entrepreneurs on fire here. Is I kind of want to have you kind of take over the hosting part for the rest of this episode and Walk Josh through the process? You know asking questions. I'll be here to kind of like say a couple things a little bit of this little with Apple. Let's be honest. You've rocked him entrepreneurs on fire before your occurrence awesome sponsor of the show because you know the value of fire nation. What we're doing and I want to get to know a little bit more about you. Not just as the interviewee host. You are for your own show in now entrepreneurs on fire so take Josh through these next few things we wanted to talk about. And I'm GonNa Kinda hand controls. I'm still here. Also be yapping in but take it away breath. Yeah so Josh. How long have you been a self-employed person before you and I ever started coaching together? Since the age of at least eight years old my my mother convinced me to deliver cookies door to door and the local ace hardware and cookies and like lunch and so I would trump myself down there to the ace hardware and sell cookies eight. And where did you have your first where you thought you know what I may win as an entrepreneur I big win as an entrepreneur? How how old were you approximately? What were you doing well? It was in two thousand eight. I decided to start a third. It company up turns out two thousand eight a great year to start a company. Yes for specifically it. Companies BECAUSE COMPANIES. Fire their it people and hire somebody. That's half the cost and so we did really well during a recession though when I was in business school Schools in the way of me making money but there was one thing I did take out of school which is revenue generating activities for business. Most businesses have sales and most businesses have service in. It's an oddity in that it has a third Third Revenue Producing vehicle that is recurring revenue website hosting backups. And so I thought that was an oddity and I've been able to make a lot more money than a typical business because that's more reliable sofa listeners. Out there this great show great program. That aren't familiar with what it's like to be stuck in a room with me. I talk about the growth. You've experienced and then talk about what it's like to be stuck in a room with somebody who only goes ninety five miles an hour being laser focused. Let's go with. What kind of growth have you have? You grown a little bit In since April of see the April of last year. So we're coming up on April of this year so in two years I've gone from CL- are reached out to Klay to help develop me as a coach had some knowledge as a technician and I needed to know. How do I communicate this to another human being using words and and he's taught me how to be funny how to communicate this to somebody else where they actually understand it and so Almost two years ago I asked him to help me create an IT. Coaching Company to communicate knowledge that I had learned and we went from zero revenue To billing almost forty thousand dollars a month and comfortable zero revenue to forty thousand a month I think they. I think we were at thirty pulled my tracking want to but I think we were at thirty five thousand a month We've closed to more clients. You have other businesses to an arcade and like I when I sold my third. Id Company in twenty seven teen. I was approached by three individuals who had made some significant amount of money. But they didn't know what to do with it and they asked myself and my business partner to help either acquire or grow Companies four them so essentially I now and the president of a small venture capital fund where we started to date we've started to companies A. One is an arcade and bar in mckinney Texas school. And the is we acquired a laundry mat. And are they going to the laundromat? We acquired on paper. It was supposed to have a cash on cash return. Based on the money I put into. It was supposed to make a fourteen percent. Yup Net profit sure and it is currently making a twenty eight percent Nepal. Yes I'm gonNA give myself a mega point right there. I live with these mega mega plot affect points a little makeup points. Now what is the worst part or and the most difficult part of having me work with you every week because I think people out there? They say they want to grow. I have never served in the military jail. D Did you know it's kind of like a boot camp is how people tell me. They say it's kind of like I don't you show up and you thought maybe it was going to be like going to Disneyworld. And all of a sudden sergeant shows up but you're paying him so can you explain what it's like to be stuck in a room with Josh. I will protect you as well brother. I'm a tank commander. I've been to Iraq on make it happen so whatever you say. I want to hear the best but I also want to hear the worst. Klay Clark has a unique ability to speak truth to you and your thankful for it and you WANNA come back for more and you. You feel disappointed to let him down list the way for me he. I've learned I've learned some specific things in communicating knowledge to somebody else. You have to be funny or you won't be listening to or you'll be immediately on heard or dismissed boring. We'll put you out of business will not good. Now you the thing I would say though. Is We our team? Does the back end support for you too? So we've helped you build your website and your videos and done watching of the ads. And then he actually jailed. He decided to hire our team to make outbound calls. We do that service. Outbound on behalf of your company to help you acquire clients so we were actually the marketing vehicle that called and we charge twenty five dollars an hour and I think we did about ten hours a week of calls for you. I think at the peak maybe doing forty hours a week. 'cause I believe that's great? Could you maybe explain the value having a call center? That's making calls for you that you don't have to employ beyond anything beyond just a month to month relationship and let me just break in before even Josh answers and you sell find. Imagine that like not having to go out find hire train and then like overlook. I mean twenty five dollars an hour. You're literally handed a call center for as many hours as you want. Mind Blown Josh. Go ahead yes. It's immensely valuable for someone who can do their own cold calling to a certain extent although clay has a unique will Munich of mentoring talent that exceeds even something that somebody who's been in sales for a number of years would be able to accomplish but specifically for me. I have leads sent to me that I can simply reach out to a department At appropriate time. They've already set an appointment for me They set somewhere between two and four points for a meal week. Which is right about where I want to be and I simply call them and also recorded for Quality Assurance too so you can listen to the calls. We made a script together. But then you listened to the calls every week and provide feedback on it. I I WANNA I WANNA get into because I want the wrong person to reach out to me and say I thought it was going to be talking to a build a bear representative and I ended up talking to Chuck Norris mean. Can you explain what person would not be a good fit to reach out to us because I want everybody? Who's listening to this show to be blessed and there's a lot of programs that are good fit but I don't want the wrong person reach. You know what I mean so if you are a what clarifiers happy hope or if you're looking for a magic pill for somebody just to do it for you but you're unwilling to follow up They're going to set leads for you. And then you're not GonNa follow up and then you're going to blame the leads and it's your fault because you didn't follow up but I did hear jail data. Make it easier for your listeners. Is I made a landing page. Called Thrive time show dot com forward slash E. O fire thrive time show dot com slash fire. And I asked if my when my one hundred sixty clients would be willing to allow me to share their website address their first name and last name and the actual growth percentage that which they grew last year. So you could see the roster and see if they're like you or not and currently lashed the average client grew by one hundred and four percent. Put that there for all your listeners. And that way they can see in my final thing. I wanted to see if you could share as you know I only worked with one hundred and sixty clients. Kerr and people hear that and they go no you. Don't you're GONNA take on any client. There is and you've seen me you you've been you've shadowed me. I'll all my clients to shadow. You've seen me tells them when they're not a good fit. Why do you believe that I only take on one hundred and sixty? I mean there's a math to at Jail D. We have forty seven employees full-time that help. Support our clients but could you maybe explain why we only take one hundred sixty from your perspective because it hurts your head to deal with a lame ass everyday Shonda. That was Janda ex but when the booth back to you in the fire nation. There's a reason why number one I want to have klay back on entrepreneurs on fire. I mean he absolutely crushed earlier in the year and you responded in a massive way because he gave an incredible offer. You guys just took it up to the next level and then clean our chatting. He's just like you know your audience resonates so well with me and my brand and what I do. He's like I need. I want to get in front of ideas more like I want to sponsor the show which is why Klay sponsoring this. Show that we're talking about right now that you heard during the pre roll the Monroe and you'll hear during the post but also you may be hearing from him over the next year on entrepreneurs on fire because he's just got his system down he knows who is core audience is he knows that you fire nation are right his alley so clip. Why don't you maybe talk about the opportunity that fire nation has and it's a limited opportunity? Let's be honest because you only work one hundred sixty clients. So what do you want fire nation to really get from this conversation that you and I had during the first part of the show. Obviously the conversation that Josh attitude well take it away well I would just say Christina Seamus with Cape Cod auto body and detailing dot com is one example. I believe she heard of me through you. That's my understanding at today and many times by the way and sees based in the Boston area and she said could you shoot a commercial. That will get traction. I said sure so. What are employees has a bulldog named Chauncey and we had cha mouth the words and then. I do the Boston accent and she gets the leads she said. Can you get us to the top of Google said? Sure could you say? Could you help you make checklist I said? Could you all started with thirteen point assessment? So if you go to thrive time show DOT COM FORWARD SLASH E O. Fire thrive time show dot com forward slash e o fire. You'RE GONNA go there and if you thought the form to schedule thirteen point assessment. Most people have told me that assessment alone changes their life. And I say that because when you have more money as Christina does. She grew by sixty seven percent last year. Now then you can buy back your time so you can pay a personal assistant to do something or you can pay someone to mow your lawn or you can pay someone to get the groceries or you can just afford to pay for healthcare so again. I'm not talking about. I'm not a big feelings guy. And there's a Lotta great guests you've had on your show that talk about motivation and alignment and a lot of things that really do matter what. I'm looking for appealing. I am motivated. I'm fired up. I need to have a linear path. Yeah so we do the thirteen point assessment for you and that alone is life changing thing for people then also we do a complete web analysis when you reach out and schedule thirteen point assessment. We always do a free complimentary web analysis now. This web analysis is something that I used to charge. Well over fifteen hundred dollars for a used to charge about two thousand fifteen hundred two. Pm on how big the site was and the only thing. I can cannot compare it to would be if you go to Bruce. Klay Dot Com. He's a great podcast guest of mine. I've had. He writes search engine search engine for dummies every year or Gary Grant with Seo Inc. He charges between four and six thousand a month. He's got a great people that their whole business is doing search engine optimization but because I own actual companies helping you grow your company is sort of like my hobbies what I do for fun and so I use my team that works with my companies to help you with your business. So it's in a way business. Coaching for me is more of like my calling than it is my profit center and so because of that we can have our team pull a battery reports and tell you specifically is wrong. What's wrong with your website behind the scenes because it might look great. It might have a great visual. Look it but as you and I know if the title tags are wrong or if the keywords are wrong if the XML site map is wrong. Site speed is wrong. If you don't have enough words on every page if you don't have if you have a duplicate content I mean there's just all these things that are wrong so we're going to do the assessment for you for the low price of a free which is a shocking number. Then we're GONNA do a WH- a complete web audit for free. Then I'm GonNa tell you at least two or three bad jokes you get to the vetting process for nothing. Says I love you more than bad jokes. That's GonNa hit you with the bad jokes. You're GONNA leave going. That guy's weird man. I learned a lot. You get all that stuff. And then I made e book copy. We have written over a dozen books and so I made a free e book copy available for all of your listeners. Again by going to thrive timeshare dot com slash fire. You can download my search engine domination book which has been a bestseller on Amazon for the past year. You can download it for free. You download the art of getting things done for free and these are some of these books have an Amazon Bestseller the book version. All for free. You get bad jokes for free web assessment for free. You get the thirty points for free. I mean really. It's just it's a lot of freedom and the only way you could possibly pay me and by the way you do me it. Seventeen hundred dollars a month and you say well. Why is it seventeen hundred a month because I operated a twenty percent profit margin some outstanding three hundred and forty dollars per month to provide that value for a month to month basis and I? I'm very transparent about that. And we do have a scholarship program for client in need and we do to clients a month like that where we help you out at a discounted rate. We kind of meet you where you're at. I don't like to do that every class. It wouldn't be financially sustainable. But if you thought your listeners will Google Joplin gyms. You can see our handiwork. If you Google Tulsa cookies you can see Barbie Cookies. And you can see that handiwork. If you Google Search Satellite Beach Pizzeria you can see papa gallows you can see our handiwork or if you just go to thrive comedy click on testimonials you can see check this out over a thousand current or clients sharing their testimonials about how the system worked remember. Nothing works unless you do my angeles. Nothing works unless you do so you got to be a doer. Don't you don't think this is Ted talks. This is Ted talks with the follow up. Okay folks we're going to follow. That's that's what it's all about. Fire Nation Klay Walk Talks to talk. That's why I brought them back on the show. That's why I agreed to have him as a sponsor because I am so obsessed with my sponsors only delivering amazing value to you fire nation. So believe me. I Know Klay Delivers in clay enclosing. Us want to ask you this question. I think it might be on some fire nation mines and I really want to give you the stage once again to take this home to close it down and then we'll say goodbye and that is you've long ago achieve financial freedom time freedom and that's amazing things. A lot of people who are listening might be like. Why is this guy not on a beach in Puerto Rico? Just like seven my ties in just relaxing. What motivates you to coach your clients. What is the real reason? I believe I know it is entirely possible to go to college to earn a degree and to learn very little about how to earn money. In fact as a general rule most of the general education out there as kind of like the. It's like memorizing the history channel. It's like you learned a lot about the Byzantine Empire and it might be fascinating but it's not wealth-creating and I grew up in a home where my dad delivered pizzas domino's? He worked the night shift at quick trip convenience stores to pay the bills and I sincerely mean this. I thought that my father didn't like me until I was able to hire him when I was twenty seven years old and I was talking with my dad and I'm like Dad. Why were you always working? He's like to put food on the table now. My Dad has a college degree from Oral Roberts University in imagine what that felt like as a kid. I'm a lot of your listeners can relate to this. My Dad just worked his azoff constantly because he wanted to provide. But my dad wasn't one of those dads who comes home and goes that's right. I'll be working for you. He was a quiet guy he just worked and from the age of twenty seven. When I hired my dad. He's like what do you what am I gonNa do for your son and you can just come down. I'll put you on payroll. You can help me with the books. I need someone I can trust. He moved from Minnesota to Tulsa to come work with me and when he died of Lou GEHRIG's September fifth three years ago. I can honestly say had no regrets. I got all that time my dad and there's so many people out there that exchanging all their time for very little money and that just makes zero sense if you're GonNa if you're if you're going to go out there today and higher minimum wage employees. Let's say let's say you're in the great state of Michigan or something. Okay you hire an employee for Twelve Bucks. An Hour. Eleven bucks an hour. Let's say or in Oklahoma. Hire someone for seven twenty five hundred if you hire somebody for twelve an hour after payroll taxes and they work for you forty hours a week for four point three weeks of the month. That means that you're going to pay that person. Two Thousand and sixty four dollars a month before factoring in payroll taxes and providing them in office and all the cost of hiring them finding them and recruiting them. And I mean there's a lot of costs hidden costs associated with hiring somebody and for less money than it would cost to hire one fulltime minimum wage employees. We can change your life and we will change your life and I am serious about it. My Dad recently died. And that's not fun but man. How terrible would my life have been? If I didn't have certain key mentors in my life and I'll tell you this none of my mentors reached out to me. I had to go pay these people. I paid Michael Levine. The PR consultant for Michael Jackson and Prince and Nike bestselling author Michael Levine. He worked with Charlton Heston. I paid home skillet. Twenty five thousand dollars to teach. Pr Works Twenty five thousand and it was worth every dollar of it because now I can get my clients like Josh with living water. Irrigation on Kelly Clarkson show and the today show and I can get clients like fresh on Fox News. I know how to do it now. The twenty five thousand. I paid Bruce. Clay was eight grand a month for twelve consecutive months torn. How search engines work? I mean I'm glad I did but jail. That's money right there and I. Some don't I paid some money and if I was and I wanted to be a podcast I'd pay you to learn. How A podcast? Because it turns out. You don't have to podcast if I didn't have motivation to keep podcasting every day. I pay you whatever that fee is I'd call and Jelle de. How'd you stay motivated when you had to download its week? 'cause remember that when you started the momentum was stu before you met kate you're getting that momentum going it's you against the world you're recording. You got to downloads a week. Maybe five a week and then all of a sudden people go. Oh man must be nice and you go. Yeah I enjoyed my. I enjoyed the process but people see the messy middle. The messy middle is the gap between the result. That you want to get to and the dream that you just had last night and somebody has to bridge the gap in most people who are successful like to travel not me most people who are successful like to. Bake Asians not me they like to to. Nfl Games not me. They like to go to parties. Not Me they have hobbies and other interests not me. It's just my wife my five kids and growing companies. That's all I got. If you're looking for a guy who's the most interesting man in the world that's not me but I live behind a wall it can't Clark and Chicken Palace where I my focus on my clients and I feel. It's a calling from the Latin word. Meaning of the word vocation meaning calling. I called to do this and this is what I was called to. I'm almost forty years old. I don't know how many more years I have left on this great planet. But this is what I'm GONNA do. I'll be a seventy year old doing this and my hero in the game of business as Paul Graham Paul. Graham's my hero if you Google Search Paul Graham he's the coach behind Airbnb dropbox. Read it and He was the one who Kinda of pave the way for what I WANNA do. And Pau Gasol my inspiration fire nation if you are literally not pressing pause right now. In visiting thrive time show dot com slash e fire. Check your pulse. I mean with what just shared with the immense amount of free value that he's living to you on that site. It's unbelievable the assessment. The website check the books all the jazz his passion transferred to you. And your business injecting. It's especially during these crazy times. Fire nation. This is what you need. So you know this fire nation. You're the average of the five people you spend the most time with and you've been hanging out with C. and J. L. D. Today so keep up that heat and head. Over to thrive time show DOT COM SLASH E. Oh fire the next stage in your life fire nation. The next age in your business starts at the end of that. Url Hit make it happen. Clay Josh thank you both for sharing your truth your value with fire nation today for that we salute you and we'll catch you on the flip side took care. Hey fire nation. Today's value bomb content was brought to you by clay. And you know this success launch newer. They accomplish big goals fire nation. That's why I created journal. That helps you do just that. It's called the Freedom Journal and it gives you that freedom to accomplish your number. One goal in one hundred days was step by step processes. You name it's visit. The Freedom Journal Dot Com. Use Promo Code podcast for a fifteen dollar discount as a thank you for listening to my podcast and I'll get you their fire nation or catch you on the flip side looking for a business coach. Who has helped thousands of entrepreneurs at just like you to increase your profitability by an average of one hundred and four percent per year. All for less money than it would cost to hire a full time at minimum wage employee. Schedule your free consultation today with Klay Clark. At thrive time show dot com slash. Fire thrive time show dot com slash. Fire Start Building. An army of loyal affiliates and brand ambassadors who constantly promote your products today. The step-by-step is waiting for you on my Buddy Russell. Brunson new podcast miniseries traffic secrets. Open your podcast APP and subscribe to traffic secrets now or visit traffic secrets. Podcast DOT COM.

Josh Feldman Josh Google Clay Clark Klay Walk Joplin Brunson J. L. D. basketball Puerto Rico Vanessa High School Missouri SBA Pain Man Fire Nation Claes founder ige magazine
How To Design Your Home for Maximum Productivity and High Performance with Tobi Fairley

Entrepreneur on FIRE

41:09 min | 1 year ago

How To Design Your Home for Maximum Productivity and High Performance with Tobi Fairley

"What is shaking fire nation J. L. D. here with an audio masterclass on how to design your home for maximum. I'm an productivity in high performance such a key thing fire nation. That's so many people overlook and to drop these value bombs. I brought Tobi fairly on the Mike because she owner of two seven figure businesses and award winning Interior Design Firm in the coaching business for creative entrepreneurs to help them design. Their lies live for maximum performance today fire nation. We're GONNA talk about. Some simple tweaks to make your home more productive. Some profitability leaks that are happening in your home right now for things that your clutter home is trying to tell you the three biggest things that are making you tired at home and so much more when we get back from thinking our sponsors customers immerse one more from brands delivering more means owning the customer experience taking control over data acquisition analysis creative and delivery. Clavijo caused this owned owned marketing and believes is the best path to growth for more visit CLEO DOT com slash fire. That's CLEO DOT. com slash fire fire getting your sales copy. Funnels just right can be difficult butts with click funnels new one funnel away challenge. You can have everything up running in optimized in just thirty days joined the next one funnel away challenge for just one hundred dollars at e o fire dot com slash funnel. That's L. Fire. Dot Com slash funnel toby essay. What's up to fire nation and share something interesting about yourself that that most people don't know a hey fire nation. I'm so happy to be here and this is a interesting well. I think it's interesting but sort of funny story about me too so we're gonNA talk. All about the home in the environment today. In a little secret about me is that I really like working from bibs and and Matt Team knows this virtual team members. I have one in Australia have one in Israel and so if we're having a team meeting not with clients you know not where they're seeing me but if we're on zoom zoom or something as sometimes work for my bed and it's kind of an inside joke well a friend of mine who is in the design industry was asking me a few years ago about this whole all concept. I was talking to him about making money while you sleep but he said hey toby in the end. He said this in front of a bunch of people at Enron said hey toby. Tell me all about that thing. You're redoing where you make money and bid. That's a whole other profession. That's not the profession I'm in and we had a big laugh about it but it's really kind of funny not now 'cause. I make a whole lot of money from bid on my computer creating content and partly because as you'll learn today you can do some really amazing things to your house and make you like it better than any place you've ever been including the best luxury hotel so that's a little secret about me. I like to work from bits secret and fire nation. Just kind of picture sure like thirty forty years ago like looking at individuals who are working that and say do you know that in the not too distant future people can be running six and seven figure a year businesses literally from their bed and it's just an amazing world we live in a great opportunity and I have a lot of people saying you know John. Why don't you ever do video interviews I'm like well. I'm here in Puerto Rico. I love wearing my Caribbean bathing suits and tank top and I don't necessarily feel like being video all the time so I just love working in that environment and this. This is what works for me so fire nation what works for you working in bed works for toby. I love all of this and we're talking toby about designing your home home for maximum productivity and high performance which is so important because if you are going to work from home fire nation or if you're gonNA come home to a house that isn't set up for this when you're going to struggle in a lot of different ways in life so toby's an expert. We're GONNA talk all about it but first off. Why are you passionate about this toby. Why are you passionate about helping people hack attack their home for optimum performance several reasons. I spend a lot of time in my whole life in my own personal development you uh-huh productivity making money all the stuff that we think of as entrepreneurs and I'm a little bit different than a typical creative interior designer. I have an interior design degree sorry I also have an accounting degree and I have an MBA some really of both the left and the right brain which is really unusual and so I kinda Geek take out on the function of the home yeah anybody that knows how to decorator designed can make a space beautiful but it's so much more than that so I totally league out on the function and what that does for our habits and our productivity and I'm always thinking about this in my own life like how can I be more productive. How can I make more money. How could I be more effective. How can I have more stamina and so I've known for a long time that our environment plays a huge role in this and people just don't talk about about it near enough in my opinion. It's becoming much more of a hot topic when we think about things like sleep and and other things that are really you know playing a huge role in how we function how we work how we live but I just want to shine even a bigger spotlight on this very important topic so I I like simplicity toby so let's keep it dead simple here. What are some simple tweaks. There's going to make us more productive. Okay simple bolt simple tweaks okay so here's one of the things that I want you to think about so a lot of us know that to follow through on habits. We want ought to be able to have visual cues. See Things out in in plain view right. If we want to remember to take our medicine. It's got to be sitting on the counter but we're not ought thinking about is there are as many drawbacks to visual clutter as there are benefits to having things sitting out and so a lot of people people don't realize that the tweak of creating an really designing how you aloe through on things because how they're placed placed in Europe so do we WANNA look at fifty different containers and medicine bottles and hair products and things on our bathroom counter or on our bedside table we dealt elt because yeah we might follow through but it clears our mind stresses us out and we might not even realize it so thinking about what kind of container that stuff is in and how you place it on the counter top and is it possible to make it beautiful and it sounds silly but how can you design both for visual accuse and to remove visual clutter. Is that simple or do. We need to dig into that a little bit more. That's super simple bliss. Give maybe a specific example of of what we can do to make that a reality. There's a reason why places like the container store and a target and all these places online had all these beautiful containers and we're like yeah. That's fun but it's only good if you're like Marie. Condo in your house or something like that. You know like you're really into nursing out on organization. That's all great but what I want people to see is they could completely up level the way that they function every single day by looking around and I've done this in my own house really like a case study like looking around at what's on the top of your counter or on your bedside table and thinking what kind of container kind of beautiful container could I put this in then that makes it so much less visually noisy. If that's a word. It's a word to me so that I'll remember to use it but when I'm looking at it. It's really pretty it's relaxing. It doesn't make me have anxiety and a lot of people don't even realize how much stress and anxiety they have from all the stuff. That's happening in their our house. There's a whole reason why this whole clutter movement has become a real thing because it actually is truly a problem to have all the stuff around her house that we do and let's talk about visual as you accuse for a second fire nation because listen. This is why I tell people have the Freedom Journal on your nightstand right next to your bed. So what's the first thing you see in the first thing you do every we day and it's the last thing you do in the last thing you see every day but recognize that that's giving you that visual cue so if you have all these other clutter things that are also giving visual doc cues that you don't want then you need to get rid of that because all these visual cues are going to make you think you're. GonNa Take Energy Bandwidth. They're going to have that residue that CAL Newport talks about in deep work so critical to think about and yes toby something. You probably don't know about me but I love a prophet pets and we have a monthly income report. We've been doing now for seventy months. That's seven zero we share publicly our monthly income and I'm big time focus on net profit because it's not about what you make. Fire nation is about what you keep so of course Puerto Rico are four percent tax for the win but the reality Howdy is still be there. Some huge profitability leaks in people's homes right now. They're cutting into that net profits and I'm sitting here to wanting to learn from you because I'm I'm sure there's some in my house right now so talk about those profitability leaks that are in our home right now okay perfect and some of the simple tweaks and the profitability go together because they can be really simple so number one. We talked about visual noise but actual noise the noise factor so what's happening in your house. I had people tell me me all the time well my spouse and I both work from home or have kids at home or people that don't work from home and work in I in an office space. The noise is a huge stress inducing problem blow. It causes us to break focus. It causes us to get distracted so thinking about your space and where you choose to work in your home or in your you know what your the office spaces like think about the voice. Are there things that you can do to find more quiet place. Can you do things to the floor coverings to the window treatments to the wall wall coverings and of course some of that gets deeper into design and we're not going to go into all that but just starting to be aware of the noise in your space because it is a huge problem. We've talked a little bit about clutter and as you said clear expense mental energy creates stress increases is your exhaustion and we're not super profitable when we're exhausted right so so many people don't really dig in and think about okay okay yeah. I might need to clean out my closet but what's happening in my workspace clutter what's happening on my desk with clutter and is it actually making me lose money honey or not make the most money that I can because there's too much clutter so those are two huge wins another one to think about. It's really fun. from a design perspective is his color and color psychology and so there's really you know they're certainly personal preference when it comes to color but there's a law that goes into what color your spaces are so in design trends and people loving things that look more sleek and more modern these days. There's a lot of people are using the color gray. It's kind of been hot in the design industry world for a while and I'm sure that everybody knows if you think about it. That gray is pretty pretty much. A popular color these days but gray is not necessarily great for being your most productive in your most profitable. It can be depressing. It can feel cold hold. It can really impact your mood so I'm not saying that. Great doesn't work for everybody because there is that personal preference piece but just want you to start paying attention to what the color earlier in your spices doing to your output your mood because all those things impact essentially not just our productivity tippety but our profitability because if we're not following through if we're not wanting to do the work that we need to do for not staying focused. That's a problem right so some of the colors that you might WanNa think about using blue gray color of course there's a million shades of all these colors but blue is the world's favourite colour everybody across the entire world the most most people say that blue is their favorite color and blue can be really great for you for focus it can reduce mental strain the wrong color blues could make you a little sleepy but not for the most part. It's a pretty solid colored use for being productive and being profitable. What kind of Blues Maki Sleepy is like the lighter Blues Yeah Really Serene Color so in my bedrooms I use the last two bedrooms I've had I've used a soft blue because it helps you relax lacks and we can talk about bedrooms two. There's a whole huge piece two bedrooms and sleep and all of that stuff but but yes to soft of a blue especially something leaning being towards a gray might get to grab it might make you too relaxed but for the most part it was a pretty safe color to us. If you really want to be energized a yellow can be a really great color. It stimulates positively it stimulates creativity. It's a very optimistic and happy color so again. This is GonNa play into how you need to feel and how you want to feel to be your most productive so you're tuning into a couple of things you're tuning into a how do I feel to make make the most money and be what does color. What kind of role does it play in that whole equation for me. grains are great Greens. Bring as you you can imagine it's a net blue in green both come from nature so green means balance. It's very restorative. It's really easy on the eyes. So if you're on your computer a lot got a green space can be a good color for you to rest your eyes. When you're not looking at your electronics you can work along time with that color without exhaustion Austin so just thinking through that and then of course something really super bright like red. It's great for a really physical space. It can be great for a gym or your workout space but it can also be be very over stimulating. I always think about red or that sort of orange red color that was in target it still is their color but when I was a kid I remember the walls in a target store being that bright red and I would go shopping with my mom and I would feel so anxious in targeted specifically remember this from being a child that did not like the way it felt in there and so it's color psychology is a real thing and it's really something that we should think about so is your office just drab. Ebben gray or drab and white white can be great if you're doing things like I do where you're using a lot of color where I'm looking at fabrics and samples and you know all kinds of things like that. It's a great right way to really see other colors but most of us aren't doing that sort of work and so it can also be a little too stark. It can be drab and for me. I have multiple spaces that I work ORC in my house and I use them based on the mood that I want to be in at that particular time so do I want to be super focused or do I do. I'm going to be a little more relaxed so that I can have more longevity on a certain kind of project and so I actually think through which face I'm GONNA work in to create the mood or the feeling I need to due to increase profitability increase focus or productivity so fire nation. There's so much here I want to just run through a couple of highlights number one. There's also visual Joel noise not just actual noise so that's a lot of what toby was just talking about but talking about actual noise. I can remember so clearly that cates office in San Sandiego she was right on top of stop sign where people would come in they slam on their brakes and then they'd hammer the gas and that was just happening all day long and you know you kind of like to you see like yeah like I tune it out. After a while like you might tune it out on some levels consciously but it's still dragging on your subconscious like people slammed their brakes and hammer the gas like you're registering registering that because that's just a very legitimate noise and we actually had this little town in San Diego called point Loma and everybody that lived there we always called it the point point Loma pause because you'd be hanging out in their house in all of a sudden every fifteen minutes. I think it's actually even more like twelve or ten minutes. A plane would fly overhead is the flight path and everybody would have to pause while they were talking so it just be like the point Loma pause we pause for like fifteen seconds and then we'd go back into it and of course people are just like. Oh yeah yeah after like the first month I was here. I never hear anymore but you really. You're registering at subconsciously and think about color to fire nation. I mean right now. I'm looking at an Orange Orange Wall because it's my firewalls my energy while I love this color is my brand and that's why I have it as the wall that I'm looking at right now. Blue can be focus. Yes or reducing mental strain yellow can be energy green can be balanced and restorative read is high energy so think about all this stuff fire nation and I love toby how you said you might go to different rooms in your house based on the different moods or what you need to get accomplished in that specific moment in time so a really cool idea they are now. Let's just be frank. Toby humans love to procrastinate. We loved recasting it. It's just like so easy to procrastinate because our brains don't WanNa work. Hard is true. So how can we stop our procrastination prostitution mindsets with the design of our space. Okay I love this one because yes we do want to procrastinate right and the reason we procrastinate is because we think something else is more fun or less of a chore. Than what we're trying to psych ourselves up to do right and so I believe that you can undo some some of that thinking some of that procrastination mindset with the way you design your spaces and think about how sometimes people leave their own own space and they go to say a starbucks because they believe something about that space makes them more productive they either feel connected to other people or it feels cool or hip or cultural or adventurous or something and so. I want you to start to think about how you like to feel and where you like to be when you believe you're getting the most done in your life. And how can you bring that to one or several or all of the spaces in your home okay. How can you create that so first of all if anything is really hard. We're going to find a million ways in reasons not to follow through and not do it. We're just not gonNA make the effort so I like to think easy is great and beautiful is also great because we all love to look at something that we consider beautiful and pleasing to the eye so easy plus beautiful to me really also means functional and well designed and most people aren't being this thoughtful. I mean that is really probably the overarching theme of this. Whole podcast is how thoughtful in tuned in are you being to your spaces and what's not working and if you're constantly procrastinating what's not working for you so for example in your Home Office? You might think about the right desk. I love a standing this because sometimes I sit it. Sometimes I stand and we can get into that again later because sitting is a big issue with us and we can do things so that we sit less but what's the right desk hype for you for your computer. Are You thinking about your chair and how it's ergonomically designed to fit your body so you're comfortable because if you're uncomfortable if your desk isn't isn't working if it's hard to type at your etre disc. It's not at the right height. You know you're gonNA find reasons why you don't WanNa do that right think about that. Thing about the delighting in your space can see well for creatives. We're not great in a box and so many people want to pick the tiniest you you know most uncomfortable back office in their bedroom in their house and make it their office and they're like Oh. I'll just put the office back there and I want you to really think about. Is that a really good idea. Are you want to go back to that space. That's too hot or too cold or too dark creatives. WanNa see out a window. We want natural light not just creatives entrepreneurs in general. We're sitting at your desk all day. You WanNa look out the window sometimes for you. You WanNa see that gorgeous view that you have right for me. I want to look out. The tree lined streets so think about out the space in general. Where are you decided to put your office because it's really really important for whether or not you're going to want to spend time. There is an attractive. Does that feel good is that well designed so those really kind of go into that you know. How are we going to feel in that space so that we don't procrastinate last night? Now you WANNA think of a few other things too like distractions. TV's electronics it. Can you create a space that has is neither of those other than maybe your computer that you need to work on if you're not working on social media at the moment or instagram. Can you have a place to dock your phone by the door so you're not goofing keeping off on your phone when you're supposed to be working all of this truly goes into the design of the space and where you create habits around walk into this room. I have the space doc my phone. I put it there A. Don't have the TV on for visual or actual noise and I'm not distracted so all of that plays plays a role in the design of your space I want you to think about how can you make your workspace the absolute most attractive space in your house because his if it's not you're not going to want to go there. You're going to be doing laundry or dishes are binging net flicks hanging out with your kids. You're not going to be going coming to that workspace. So you have to really notice how you procrastinate. Call it like your procrastination style. We all have those things that we do regularly right those habits and so how do you undo your procrastination style with the design of your space and I think that's such a great point to really think about fire nation is you might walk into a room and you're just glance at a TV but then when you look at the TV what do you think of your favorite show and the next thing you know you're binging your favorite show show even though when you walked into that room prior you had no even thought of watching TV and that's how you can lead to procrastination so you just need to take away those visual Joie cues and it'd be have so much coming up. I WanNA talk about how toby design dry should say redesigned her home three years ago and what that did for her four things that your clutter home was actually trying to tell you as well as the three big things in your home right now fire nation that are making you tired as soon as we get back from thinking our sponsors do do you want to be successful as the most recognizable direct to consumer brands of course you do. Do you ever wonder how disruptive brands became so successful. The answer is they took to control their growth in the experiences. They delivered to their customers. Customers are tired of poor predictable marketing what they really want authentic experiences value you entrust your brain is too valuable to damage with out data targeting and one size fits all messaging to deliver memorable marketing needed to control as much of the customer experience. This is possible only then. Can you build authentic personalized experiences that show you understand your customers and their preferences from the first impression to the nineteenth purchase. Cleo uh-huh empowers you to own your growth in the experience you deliver is time to take control of the data customers choose to share with you the analysis insights the data creates in the creative the data what influences only deliver experiences worthy of your customers and their dollars to learn more about how Cleveland helps you own your growth visit. CLEO DOT com slash fire. That's K. L. A. V. I. Y. O. Dot Com slash fire. Online funnels can be intimidating. They require setup and technical aspects aspects. You might not be familiar with but what if I told you that you can build an online funnel from scratch and get it live in just thirty days with the one funnel away challenge from Click funnels. You really are just thirty days away from getting your funnel live. Here's how it works joined the next one funnel away challenge at Ao Fire Dot com slash funnel everyday. You'll receive a mission to complete each mission being a step in the process of creating building and launching your funnel get ready. Tall Rock your funnel where they try Fekete Training Approach Daily Training Live coaching and accountability from day one through thirty complete the task given to you every day for thirty days and by the end of the thirty days you should have a funnel that is live and ready to generate leads and sales joined the next one funnel away challenge for just one hundred dollars hours at L. Fire Dot com slash funnel and get daily training. Live coaching in accountability from day one through thirty. That's ill fire dot com slash slash funnel so toby three years ago. You redesigned your home talk about that. What did you do. I love this okay so we moved to a new home and we were fortunate enough to sell our previous home on the first day with a full price offer. I mean it looks really great. It was designed beautifully of course so we were like I want it get out today right now move and so we bought another house that in really need it a lot of updating and I love to do that. I love to take a dated older home and Redo it for a lot of reasons but in this particular instance. I didn't have time to do that before I moved in. I was doing a lot of things with my career. I had just signed on for three national product lines. I create furniture in our new and other things for companies and so it all kind of happening how you're always you're pitching for all these big things to happen. Of course they all happen at the same time and so we in this house which was really difficult for me a person who loves being in beautiful spaces and functional spaces and ahead to live there for for a period of time so I was thinking I'd be there six months while it turned out that I was there for almost two years before I could really dig in and completely renovate the house we moved out but it and renovate it and moved back in but it became such a gift really that we had to live there because it was really like a case study so as spent spent those two sometimes miserable and depressing years because it was in a dated space and not inviting friends over because I didn't want them to see my ugly house. which how many of us do you that when we're not in the perfect space right? I spent those that time really studying what was working and what was not working in this space well during during that time. I also decided to leave a large outside office that I had had my whole career so for like seventeen years or so sixteen seventeen years of my design career career and I decided to move my studio into my home design a space for that so while I was designing so thinking about how do I move myself and a team member to into my house and make all of this function for my family and I so I was literally. It was like it was is like a research project for me. I was literally taking pictures making notes of where all of the clutter ended up on the counter tops and things his came out of my husband's pockets or my daughter's book bag or where we didn't have storage space for the potatoes and the onions in the kitchen or you know what appliances we needed that we didn't have or small appliances that ended up on the counter which were very cluttered looking and what wasn't working in the bathroom and how we we couldn't get a good night's sleep and you know what it really meant to bring an. Home Office into your home. If you had never worked that way before because there's there's a lot of things that go into that we have pets and we have a daughter and we have friends and now I had employees here and so it was really so much fun but really really interesting to study not only clutter and storage but like I said Moods and energy levels of the workspaces I was working coming in and how I could improve those and wear unnoticed me having a lack of focus or having the most distractions or what things were getting getting lost what I found myself looking for because I did some research on that and I found out that Americans spend up on US three days a year worth of time looking for lost things and we spend something like a billion dollars a year replacing and buying new of those lost things and so it was like what are we losing. What are what are my people always asking me. Mom Wears this honey. Where's that and so I literally not peeled the part like an onion and said. How do we create the absolute most effective space for all of the things we want to happen and it's not just work? It's connecting with friends. I mean loneliness is a huge issue and depression and mental health is a huge issue for people and a lot of people even though we're more connected connected than ever with our gadgets less connected to people so how do we connect with people. How do we create an outdoor space where we get our vitamin Adam in D. and we get relaxation and fresh air and I literally planned every single piece like I've never done before of this home and it is remarkable remarkable the results that we have gotten from that sort of suitcase steady really fire nation so much of what toby's talking about is being aware of your surroundings and then your mindset in those surroundings to start being present having your finger on your own pulse then you can start doing these type of redesigns is as toby house to maximize her life her productivity her enjoyment of whatever time she spending in that space so let's get down to business for things things that are cluttered houses are trying to tell us toby. What are they okay so I love this too so this did really come to light for myself to when I was looking at this case hey steady and what was happening in our house because the kitchen counters would overflow with things and paperwork and maybe your entryway or your bag doors piled high with shoes and clutter sneaks into all these places and some of us are trying to intentionally leave things out for those visual cues to follow through on and and as we've discussed a lot of times. We're doing ourselves way more harm than good but we don't really know why like what what's the reason that we're doing this and it goes into like you just said a whole lot of mindset. Ansett so here's some things that I believe four key things that I believe you're cluttered home could be telling you so first of all I think scarcity thinking around both time and money is a huge one that your home may be telling you right so getting rid of things. I you know that scarcity around what if I need it later. I promise you you're not going to need it. There's so many things that we never need like we keep all of this stuff and I find that most if we use ends up on tops on the top of the counters or a bathroom cabinet or a bedside table because guess what all of our dressers and cabinets and closets full of stuff that we haven't used not only six months but like six years and literally fire nation like in eight years of living together. There's been one time where Kate was like. Where's this thing and I'm like oh. I threw it away. She's like no but you know that was one time in eight years and if I hadn't thrown away those thousands of things that have never come up I mean we wouldn't even be able to walk around our house right. Well and you have the benefit of moving to a whole other countries so you had to get serious about what you're taking with you. I'm sure right but not everybody does that and so you know we think about but huge business of storage facilities and pods and all these things people are paying money to store and and that all goes back to your scarcity mindset so there are a lot of there's so much research on this that has been done by Princeton and Stanford and all these UCLA UCLA colleges on on clutter and on the mindsets around the stuff but really a lot of those studies show that we get attached to things simply because we own them not because we actually value them and we'll do more to keep from losing something or getting rid of something then we will to get something new or to pay for something new just because it's ours which is silly and so we have to really notice. Are we having scarcity about things and also are we having scarcity about time. I don't have time time to deal with the clutter well speaking of scarcity around time toby. We're going to have to limit you to thirty seconds for the next three things number two three and four so go here we go okay okay so scarcity thinking number one priorities out of whack number two so are you overworking. Are you leaving your kids to their own. Devices and things are messy everywhere are you taking on more than you have time for in life which means you can't even maintain your spaces so there's clutter everywhere. That's number two priorities out of whack number three related to scarcity scarcity. Your money mindset might need a makeover and whether it's woo or whether it's your subconscious knowing that you just can't take anything else on in your life. If you have stuff everywhere you should really dig in because if you don't have the bandwidth for more in your life then are you. GonNa really press yourself to make more money and to become more so think about your money money mindset and then the fourth one is unhealthy habits. Do you have any healthy habits so when you look around your kitchen are you seeing a whole lot of packaged foods on the counter and and starbucks cups and soft drinks. Are you eating out way too much or you snacking too much or are you saying beautiful whole foods in a beautiful bowl on your countertop and yeah no clutter okay so that's going to tell you what you're you're healthy. Habits are or if they're unhealthy scarcity thinking around time and money fire nation. If your productivity giving out of whack you gotTA recheck that money my set in unhealthy habits. These are all things that need to be going through your mind when you're looking around on your cluttered home because that's what is trying to tell you now. There are three things that are making tired at home I mean of course there's probably like ten or twelve but we're going to talk about the three the biggest things because this is something fire nation without energy. What are you GONNA do. You're gonna sit on your couch and you're gonNA bench wash. TV and you're GONNA eat those packaged foods that toby toby was talking about but if you do have energy things are going to flip on his head and you can start being productive in the right areas so what are those three things toby okay so number one bad the lighting which can involve your electronics as well so a lot of it you've heard about blue light suppresses your Melatonin and it makes you not get as good of sleet league and so you're really really tired the next day but it's not just your electronics that do this it can be your actual lighting in your space not enough natural light too much of a certain fluorescent sunlight or led lights that doesn't mimic natural light so check into your lighting and see what it's doing to you because it can really be draining you and it can keep you from getting a good night's sleep so that's number one number two is sitting too long so we talked a little bit about a standing desk but if you're sitting all the time which so many of us are it can really make you very very tired. Your body can essentially go into sleep mode and so there's the drawback of having a super comfy chair at your desk isn't that you can get a little too sleepy and less productive. It can make you more tired so consider a standing desk consider you can add ten or twenty percent of your day even into standing as opposed to sitting that was really making and then we've talked about some of the other ones like cluttering noise that are huge just number three is a bad design in general so your frustration around things that don't work in your house that aren't efficient so when we moved moved into our home and we're redesigning. I tried to put plates in the kitchen the very dated kitchen cabinets and I wouldn't even fit the door wouldn't close and it was so frustrating and so that's a simple example but think about the spaces that aren't working for you is underneath your bathroom cabinet just a black hole of stuff. You know everybody puts all let stuff under there and you're constantly looking for stuff and you're frustrated and you have this long to do list of all the things you need to fix at your house that aren't working because bad design in general enroll just unfo- dysfunctional spaces nonfunctional spaces can take a real toll on you and they can make you tired. You don't even realize how much energy you're and frustration. You're putting leading to things all day every day. That aren't working for you varnish. Let's run through these because they're so important number one bad lighting. If you're getting a ton of blue light at night like you just staring at your iphone in in bad or you're like watching a movie or whatever it might be that suppressing your Melatonin and guess what I'm not saying you're. You don't do that just because you're going to. I mean that's just what human when beings are going to do at night. You'RE GONNA Watch TV. You're going to check your phone all the stuff obviously trying to limits but if you're going to you suffolk blue blockers like either pair of Swanwick that go along at seven pm every single night and blocks out all blue light so the my Melatonin does not get suppress but alternatively in the morning you want that blue light because is it spikes your cortisol. That's why I love taking my three mile morning. Walk here in Puerto Rico which by the way you can do year round and I look at the blue sky and I breathe in the fresh fresh air and I let the sun and the vitamin D hit my skin and all of those things that get my quarters all going in the morning which is supposed to that blue light from the sky the vitamin D from the sun. So what are you doing for your healthy habits and then sitting too long. I use a great desk called next dust next desk. They're based out of Colorado Gray Gray Company. Kate has one. I have one you can go from sitting to standing with a push of the button and I love to stand for approximately like sixty to seventy five percent of the day because you know standing too long. It's not good for you. Either got moving around. You've got to be alternating with what you're doing and then of course it's bad design in general so those are three really big. Things are making you tired at home. So toby gives us the one overall big takeaway. You WanNa make sure fire nation gets from our conversation today so so I think the biggest thing that we've talked about multiple times. Today is the awareness of your space and really believing that you do have control all over your space because so often we don't think we do not everybody of course can go do a whole home renovation like idea but there are many many simple things you can do to make your space work better for you so just be aware of what's not working and look for real solutions to make it work better for you. It's totally possible all and within your control fire nation be aware of your space realize believe that you have control because you do so toby. How can we find more about you any call to action you half our listeners today absolutely so you can find me get. Tobi Fairley Dot Com you can find me on instagram which is a great place to find interior designers designers. Who have beautiful images and all kinds of stuff? I'm at Tobi Fairley on instagram and I have a really fun guy that I've created called. Toby's guide had to your most productive home and I'm going to have that for you and your listeners at Tobi Fairley dot com slash fire fire nation. You're the average of the five people you spend the most it was time with and you've been hanging out with T. F. and J. L. D. today so keep up the heat and again go over to Tobi. FAIRLEY DOT com slash flash fire fairly is F. A. I R. L. E. Y. And Toby is so Tobi Fairley dot com slash fire and of course we'll have that on the shows page as well where we drop all the links all the shares. Everything's there if you WANNA check it out and Toby I wanNA say thank you for sharing your to Ruth with fire nation today for that we salute you and we'll catch you on the flip side. Hey fire nation. Today's value a bomb content that was brought to you by toby and successful entrepreneurs. They accomplish big goals. That's why I created the Freedom Journal Journal to guide you in accomplishing your number one goal in one hundred days and we're talking step-by-step fire nation so visit the Freedom Journal dot com use Promo Code podcast podcast. That's going to get you fifteen dollars off as a thank you for listening to the podcast. Don't tell anybody that's not listening. I will catch you there or catch you on the the flip side customers want more from brands delivering more means owning the customer experience taking control over data acquisition analysis creed read of Delivery Cleo caused this owned marketing in believes is the best path to growth for more visit. CLEO DOT com slash fire. That's VATS Clavijo Dot. com slash fire getting your sales copy in funnels. Just right can be difficult but with click funnels new one in a funnel away challenge. You can have everything up running an optimized in just thirty days joined the next one funnel away challenge for just one hundred dollars at at A._O._L. Fire. Dot Com slash funnel. That's ill fire dot com slash funnel.

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John Roberts' Commencement Speech: "I Wish You Bad Luck"

Entrepreneur on FIRE

12:24 min | 7 months ago

John Roberts' Commencement Speech: "I Wish You Bad Luck"

"Who's ready to rock today? Fire Nation J. L. D. here with an incredible commencement address by John. Roberts John Roberts is the chief justice of the United States Supreme Court and he delivered this speech for the commencement address at Cardigan. His son's high school on June third. Two thousand seventeen. I wish you bad luck fire nation. This is a powerful short speech. I hope you enjoy. We'll dive right in when we get back from. Thank OUR SPONSOR. Hiring can be challenging. But there's one place you can go where hiring is simple fast and smart zip recruiter and right now you can try zip recruiter for free just visit. Zip RECRUITER DOT com slash fire ziprecruiter. The smartest way to hire the biggest needle mover in my business funnels the software I used to build my funnels. Click funnels no question visit L. Fire Dot com slash. Click to start your free a fourteen day trial today. That's e o fire dot com slash. Click or I fire nation. Let's dive into the commencement address by John. Roberts I wish you bad luck rain. Somebody is like Confetti from Heaven so even the Heavens are celebrating this morning joining the rest of us at this wonderful commencement ceremony before we go any further graduates. You have an important task perform because behind. You are your parents and guardians two or three or four years ago. They drove you to Cardigan. Dropped you off. Helped you get settled and then turned around and drove back out the gates. It was an extraordinary sacrifice for them. They drove down the trail of tears back to an emptier and lonelier house. They did that because the decision about your education they knew was about you. It was not about them that sacrifice and others. They've made brought you to this point but this morning is not just about you it is also about them so. I hope you will stand up and turn around and give them a great round of applause please now in someone asked me how the remarks. Cardigan wins. I'll be interrupted by applause. Congratulations class of two thousand. Seventeen reached an important milestone. An important stage of your life is behind you. I'm sorry to be the one to tell you it is the easiest stage of your life but it is in the books while you've been at Cardigan you have all been a part of an important international community as well and I think that needs to be particularly recognized now around the country. Today at colleges high schools middle schools. Commencement speakers are standing before impatient graduates and they are almost always saying the same things they will say that. Today is a commencement exercise. It is a beginning not an end. You should look forward and I think that is enough however I think if you're going to look forward to figure out where you're going it's good to know where you've been into look back as well and I think if you look back to your first afternoon here at card again. Perhaps you will recall that. You are lonely. Perhaps you will recall that you were a little scared a little anxious and now look at you. You're surrounded by friends that you call brothers and you are confident in facing the next step in your education it is worth trying to think why that cell and when you do. I think you may appreciate that. It was because of the support of your classmates in the classroom on the athletic field in the dorms and as far as confidence goes I think you will appreciate that is not because you succeeded at everything you did but because with the help of your friends you're not afraid to fail and if you did feel you got up and try to get in. You failed again. You got up and try it again and if you failed again it might be time to think about doing something else but it was not just success but not being afraid to fail. Brought you to this point now. The commencement speakers will typically also wish you good luck and extend good wishes to you. I will not do that and I'll tell you why from time to time in the years to come. I hope you will be treated unfairly so that you will come to know the value of justice. I hope that you will suffer a trail because that will teach you the importance of loyalty. Sorry to say but I hope you'll be lonely from time to time so that you don't take friends for granted. I wish you bad luck again. From time to time. So the you'll be conscious of the role of chance in life and understand that your success is not completely deserved and that the failure of others is not completely deserved. Either and when you lose as you from time to time I hope every now and then your opponent will gloat over your failure. It is a wave. You understand the importance of sportsmanship. I hope you'll be ignored. You know the importance of listening to others and I hope you have just enough pain to learn compassion whether I wish these things are not going to happen and whether you benefit from them or not will depend on your ability to see the message in your misfortunes now message speakers are also expected to give some advice. They give grand advice and they give useful tips. The most common granted advice they give is for you to be yourself. It is an odd piece of advice to give people dressed identically. But you should and you should be yourself. You should understand what that means unless you are perfect it does not mean you. Don't make any changes in a certain sense. You should not be yourself. You should try to become something better. People say be yourself because they want to resist the impulse to conform to what others want you to be. But you can't be yourself if you don't learn who you are and you can't learn who you are unless you think about it. 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Ziprecruiter is so effective that four out of five employers who post on Ziprecruiter get a quality candidate within the first day. There's a reason why over one point. Eight million businesses have come to ZIP recruiter for their hiring needs. And right now you can try ziprecruiter for free. Just visit ziprecruiter DOT com slash fire. That's ZIPRECRUITER DOT com slash fire ziprecruiter dot com slash fire. Zip Recruiter the smartest way to hire the Greek philosopher Socrates said. The unexamined life is not worth living in while just do it might be a good model for some things. It's not a good model. One is trying to figure out how to live your life that is before you and one point includes a living a good life is to not try to live the good life the best way to lose the values that are central to who you are as frankly not to think about them at all. So that's the deep device now some tips as you get ready to go to your new school other than the last couple years. I've gone to know many of you. Young men pretty well and I know you are good guys but you are also privileged men and if you weren't privileged when you came here you are privileged now because you have been here. My advice is don't act like it. When you get to your new school walk up and introduce yourself to a person who's raking the lease shoveling snow or emptying the trash. Learn their name call them by their name during your time at the school. Another piece of advice when you pass by someone. You don't recognize on the walks smile. Looked him in the eye and say hello. The worst thing that will happen is you'll become known as a young man who smiles and says hello and that's not a bad thing to start with. You've been at a school with just boys. Most of you will be going to a school with girls. I have no advice for you. How last bit of advice I'll give you is very simple but I think it can make a big difference in your life once a week. You should write a note to someone not an email a note on a piece of paper it will take you exactly ten minutes talk to one and adult. Let them tell you. What a stamp is. You can put a stamp on an envelope again. Ten minutes once a week I will help you right now I will dictate to you the first note you should write it will say dear. Fill in the name of a teacher at Cardigan mountain school. Say I have started at this new school. We are reading blank in English. Football or soccer practice is hard. But I'M ENJOYING. Thank you for teaching me put an envelope. Put a stamp on it and send it. It will mean a great deal to the people who for reasons. Most of us cannot contemplate have dedicated themselves to teaching middle school. Boys as I said that will take exactly ten minutes a week. By the end of the year you will have sent nose to forty people. Forty people will feel a little more special because you did and they will think you are very special because of what you did no one else is going to carry that dividend. During your time at school enough advice I would like to end by reading some important lyrics. I cited the Greek philosopher socrates earlier. These lyrics are from the great American philosopher. Bob Dylan. They're almost fifty years old. He wrote them for his son Jesse who he was missing while he was on tour. It lists a hopes that a payer might have for a son and for a daughter. They're also good for goals for a son and daughter. The wishes are beautiful. They're timeless they're universal. There are good true except for one. It is the wish that gives the song its title in its refrain. That wish is a parent's laments. It's not a good wish. So these are the lyrics from forever young by Bob. Dylan may God bless you and keep you always. May Your wishes all come true. May You always do for others and let others do for you. May you build a ladder to the stars? May you build a ladder to the stars in climb on every rung and may you stay forever young may you grow up to be righteous? May you grew up to be true. May You always know the truth and see the lights surrounding you. May You always be courageous. Stand Upright and be strong and may you stay forever young. May Your hands always be busy. Mayor Feet always be swift. May You have a strong foundation when the wind of changes shifts. May Your heart always be joyful. Mayor Song Always Be Sung in? May you stay forever young? Thank you fire nation for a short speech that Shurmur packed a whole lot of value. I hope you enjoyed. I hope you took a lot away from that. I know that I did. And I'll catch you on the flip side. Hiring can be challenging. But there's one place you can go where hiring is simple fast and smart zip recruiter and right now you can try zip recruiter for free just visit. Zip RECRUITER DOT com slash fire ziprecruiter. The smartest way to hire the biggest needle mover in my business funnels the software. I used to build my funnels. Click funnels no question visit e o fire dot com slash. Click to start your free fourteen day trial today. That's e o fire dot com slash click.

Cardigan John Roberts Bob Dylan Ziprecruiter Cardigan mountain school United States Supreme Court J. L. D. lonelier house Ziprecruiter Shurmur programmer editor Jesse soccer Football fourteen day ten minutes