35 Burst results for "Influencers"
Why Won't News Programs Book Julie Kelly About 'January 6' Book?
"Yet Bob Woodward would out there writes these books he writes these books about the truth about what happened with the generals and the president the truth about what happened here and there You have others in the media whether it's John Karl or people at The New York Times Washington Post who write these books about what they really found out in new have any of these news programs I would even ask you other than opinion programs on CNN or MSNBC or even on my fox If any of the news programs booked you for tomorrow to discuss what you have learned through all of your research investigation and writing and reporting News programs now Now not a single news program No now just opinion in just the regular influencers which is great but no news My only point this out because Liz Cheney's on TV and they bring Benny Thompson on TV and ruskin on TV All the people who have not really done the kind of footwork that you've done but have already drawn their own conclusions and so forth And this is supposed to be a big day of remembrance and I want shouldn't we all remember what actually took place that day But apparently
"influencers" Discussed on The Media Show
"Perhaps you don't want to be? I mean, I think the scientists, science has become politicized. I mean, particularly, the people you mention and that's that we have thinking. I mean, I don't take it seriously in the sense that most of what is said by such folks is not evidence based. Trying to find cherry pick evidence to support a particular position. I try to stay very clear of the politics. I don't offer my views on what the government should do publicly. I try to focus on communication. Nonetheless, did you have you did have some political some papers whose politics perhaps they felt didn't align with what you were saying, playing you very, very close scrutiny. Oh yes, absolutely. But ambient same has happened to scientists in the area of climate change that being the bearing bearing as it were bad news. Can get you criticized, particularly by people with particular not necessarily vested interest, but an ideological bent, let's say, Christina, what about you? Have you found yourself aligning with people on a particular part of the political spectrum? Well, I think much more so than Neil has. And I think actually spy M have been very meticulous about not getting involved on that side of it. Whereas I think my role in independence age has been much more, this is what the evidence is and we think that means you should do X so you are taking a political position. Now, you know, in an ideal world, I would be completely aligned with what the government is doing to combat the pandemic. And I think in the early days, that was the case. Now that hasn't stayed that way, but there's certainly, I don't feel like it's party political, but I feel like I have disagreed with the decisions that the government has made, and that has, I suppose, given me a political start. We'll just about out of time, just before I finish, I must ask you, John, have you got any more threads planned? Because there are people listening who really want to know what's going on with this variant. I do, but annoyingly my work, my job keeps getting in the way of them. It's one of those things I think everyone assumes that these tried to actually my job. But these days, it's right three stories a day and try to try to create the head space to do a thread at 8 p.m. and I usually do tired. But yes, I will have more stuff coming up. Good to hear it. So those of you listening do follow John and Christina on Twitter, I wouldn't recommend following Neil on Twitter only because he hasn't tweeted for a week in a year and a half, but thank you very much to all of our guests. We're completely out of time. Professor Chris, Christina pargo, professor Neil Ferguson, doctor Margaret Harris and also John burn Murdoch. Don't forget, you can get past the editions of the media show via the BBC sounds app. And the media show will be back this time next week with Katie razzle, but for now, from me Ross Atkins and the media show team. Thanks for listening and have a lovely Christmas..
"influencers" Discussed on The Media Show
"I think the interesting thing for me has just been there's something you feel extremely accountable when you're that sort of close as it were to the people who are consuming the information. And I think for me, if anything, I'd like to think it's improved my attention to details of journalists because you feel very exposed when you put something out there and you start seeing the replies come in and you've got, as you've said, extremely smart. People people who've been studying this stuff for years and decades. And you know, if you get, if I tweet something out all excited and an expert replies to immediately says, yeah, you've got this completely wrong. That would be pretty humiliating. So no, for me, it's been something completely organic, but I think something just really good for getting my head around this stuff. Now, Neil Ferguson, you were already a well-known scientist in the UK at the beginning of the pandemic. You became one of the primary voices on how the UK should respond to it and then in May 2020, the telegraph reported that you'd broken social distancing rules. You've since said several times, that's something you regret. We were aware at the start of the pandemic that you were a public figure who would be of interest to the media. I mean, not in that sense. I mean, I think I'm quite different from two examples given since beginning of January of last year, well tend to generate last year. Really, I've been heading a research team which has been working on these our job working nonstop on the pandemic. Trying to feed into policy here and around the world and World Health Organization. So the media stuff I've done throughout the entire pandemic has been a tiny fraction of my time. I mean, typically give no more than two interviews a week or so and maybe a media briefing, but it's 5% of my time. So whether you've sort it or not, you've even got a Monica professional going down a character whether you want to do it or not, haven't you? Yes. I mean, I realize that, but I really do not look for my name on Google and track all the headlines anymore. I mean, I'm conscious, yes. I'm something of a Marmite figure out there in the popular discourse, but most of the time I actually just focus on doing the science and trying to communicate it as well as I can. Does it feel strange to you, Christina to be almost a character in the story you mentioned the fact that daily mail had called you a notoriously gloomy expert. I mean, the whole thing is the whole thing is strange, like the whole last two years. It's strange. And at some point, if and when it's over, and I really hope I'm not here in a year's.
"influencers" Discussed on The Media Show
"You're not going to be able to dig into everything in a press conference or in your messaging. I don't think that that means that you always have to avoid nuance or avoid uncertainty. And I think we've seen very different messaging throughout from say Nicola Sturgeon in Scotland that we have from Boris Johnson in England. And we know that servers have shown that she has a much higher level of public trust in how she's managed a pandemic. We've seen, I think, as well, very responsible messaging from my angular Merkel when she was talking about COVID or in New Zealand. So I think there are ways of explaining to people why you're doing the things you're doing and what the data is showing and what that means for policy. That doesn't have to be overly simplistic. I wonder as you're listening to that, Margaret Harris at the WHO, if you're thinking about that WHO statement from a few weeks ago, which used the word mild with reference to omicron, which got a huge amount of traction in which it appears lots of scientists have been trying to work back from ever since. So in data, it wasn't a statement. It was actually a comment in a press conference again by one of my colleagues in our eastern Iranian regional office, and he was trying to say that the information they were getting from South Africa indicated wildness for the nuance was lost. And it was run very much flashed around the world as WHO says 18 miles. And yes, indeed, it has been a struggle to constantly explain that this is looking at early data from South Africa. It's a very different population from what we see in Europe. You can't just translate one from the other. But it has been something we've had to really work to counter because that's what people want to hear. And people cherry pick naturally. That was the information they wanted and that the information that has stayed in their sort of response..
How China Manipulates Facebook and Twitter
"Buying influence, how China manipulates Facebook and Twitter. The chances I've known this for a long time because I've got friends in the business. Flood global social media with fake accounts used to advance in authoritarian agenda. Make them look real and grow their numbers of followers. Seek out online critics of the state, find out who they are and where they live in harass them. That's the playbook for China. It's a log article, but they build these vast network. And just because someone says they're sallie Mae from Oklahoma City and they they've lived there for 17 years and they have two children and they like your show. But I think you should go easier on China. That means our Chinese bot or a Chinese. It's all anonymous. They lie. They're communist. Please understand that the Russians are like the brute bears and the Chinese are very good at this. And this article, The New York Times, by Lua jail, Paul bizarre and gray Beltran, he ought to read it. Because most of what you see, if not most a lot of what you see, if you are actually an influencer and you've got a thousand or more followers, the Chinese are messing with you. And pay no attention to the comments. Never pay attention to the comments,
Trump Met With Boos After Revealing He Received Covid-19 Booster
"Okay, the number one story is not actually the number one story. It's just the number one overlook story and ought to have led for all those people who tell you they care about people getting vaccines and boosters. They ought to have led with this cut number ten. Both the president and I are back in do you get the booster? Yes, I got it too. Okay, so. That's a very tiny group of it. So a couple of people started to boo former president Trump when he said he had the booster. And if people really wanted people to get the booster, they would put out every influencer out there who gets the booster. And so Bill O'Reilly, not so much of an influencer anymore, but Donald Trump enormously influential got the booster. What that tell you, go get the booster. All right? Now, he got a little bit of booze, right? So even in a very pro Trump crowd, there's 5% who don't believe in the booster. And they're not going to over once you get them in context. You realize that Trump supporters got the booster two.
China Is Flexing Their International Reach
"Now. Now I want to go to China admiral. There are three stories. One from the foundation of defense and democracy on the Confucius Institutes. Troublingly reported this morning. It's a brand new study over at FD D ComEd DD dot org. We ordered many of them closed. They didn't close or they shape shift of their still there. A second one, The Washington Post this morning documents link why way to China surveillance programs and a third in The New York Times massive and interesting? How Beijing influencers the influencers. Any westerner in China is being encouraged to do YouTube channels and supported by the state provided they put the right kind of stuff up on their YouTube channel. China is omnivorous on social media admiral. They are, and they're very capable and it's part of their approach. They are going to internationally push this belt road initiative and trying to connect with as many countries are willing to accept economic support from them. Within China, they have constructed the ultimate interagency, if you will, all the elements of government are fully integrated and work together. And perhaps most concerningly for us, here's your point, they are highly highly capable at what could be called broadly strategic communication, meaning how they depict the state, how they depicted internally and externally, how they harness social networks, how they controlled massive amounts of data. All of those things are tools that authoritarian states have always had, but now they're enhanced by the power of cyber and the social network. So there should be nothing surprising in any of those three stories to those who have been watching China.
Jay-Z, Foo Fighters welcomed into Rock & Roll Hall of Fame
"The rock and roll hall of fame will welcome a new class of inductees on Saturday I marches are a letter with a preview Todd Rundgren is not expected to attend his induction into the rock and roll hall of fame in Cleveland he will play a concert in Cincinnati that night the other inductees in the performers category are Tina Turner Carole King the go go's JZ and foo fighters on for Charley Patton and Gil Scott heron will be inducted as early influencers LL cool J. Billy Preston and Randi Rhodes will be inducted for musical excellence the ceremony will be taped and shown on HBO on November
The Disconnect Between Public Helth, and the Public
"The New York Times today reports that the FDA advisory panels were afraid of issuing complicated advice because they would further confuse the public, indicating an underlying problem as to the public certainty about the efficacy of CDC and FDA guidance. They have somehow over a year and a half of this virus crushed CDC and FDA credibility. And I don't think I would have ever imagined that the CDC would lose America's trust, but it has. What do you do? I mean, it's just a given. I like Tony Fauci, I like Frances columns they've been guest on this show, I respect both them great sold men. But there is obviously a disconnect between public health and the public. How do you build the bridge again? What do you do? Well, one place to start would be where our conversation was a moment ago, which is the social networks. And it's not just Facebook. It's Facebook, Twitter, Google search algorithms. The way people jump on to Instagram TikTok. All of these are massive influencers of the public. And we don't want to get out and deeply regulate them, but we do want to establish guardrails about patent untruths that are flying around in those circuits. That's a pretty good place to start. Number two is we need our elected leaders to stand behind people of quality who are in apolitical roles. Mark milley, Anthony Fauci. And not allow them to become political football. So I think it's, as usual, it's leadership and the social networks inside. It's also technology that can help you. And these are difficult big conversations for the nation, but we have lost our way here in both the instances we've talked about. We need to get our way back to the center.
"influencers" Discussed on Mind Body No Soul
"Source. Of inspiration. Motivation. And cerebral constipation. For us all. We can't possibly lead mentally emotionally, spiritually or physically healthy lives without your fraudulent guidance. And you know it. Without your vague community college level, dumb fuck word salads. Where would we be as a society? Thank you for your service. Your selflessness.
"influencers" Discussed on Mind Body No Soul
"Of the ways we like staying grounded is with the most comfortable shoes you can find anywhere. That's where rothes comes in. The number one word rothy's customers use to describe their shoes is comfortable. What makes rothy so insanely comfortable the moment you put them on, they're unique, seamless design. Plus, rothy's are machine washable, so you can keep your white sneakers, sparkling baby. Could not recommend the Rafi's white sneakers enough, especially because they're machine washable. They look so cute with leather pants, dresses, year round sporty and fun. Plus nothing says fall like soft plush Moreno wool. For the third year in a row, rothes is launching an exclusive autumn collection featuring washable merino wool styles. They're incredibly comfortable cozy and a 100% machine washable. Plus, they come in a variety of colors, patterns, and styles. To help you welcome fall season in style, Ralph's is doing something special. That's right, they gave us the chance to share this super rare opportunity with our listeners for a limited time. Right now you can get $20 off your first purchase at rothes dot com slash no soul that's rot dot com slash no soul had to Rafi's dot com, no soul to find your new favorites today. Welcome to mind, body, no soul. This guided meditation. Is intended for all the myriad of wellness influencers, plaguing Instagram. Dear wellness influencers. You. Are the.
Conservative Influencer Amala Ekpunobi's Message to Young BLM Activists
"I have to ask you this given your parentage. We talked to us. Well, tell us, what is your message? To young Americans who go on Black Lives Matter marches and who believe that this is an organization that's going to bring justice to America. What is your explanation to them of what BLM really is? Oh, I have a lot to say on this matter. If you know me or if you've heard me, you know that I have a BLM fist tattooed on my arm because I was that much in support of Black Lives Matter. Yeah, don't let your 16 year olds get tattooed. I was attending BLM protests whenever they were happening in my home state of Florida. And what I will say is just take a deep dive into Black Lives Matter and tell me one thing that they've done to actually help the black community with the millions and millions of dollars that they have amassed. I can tell you about the real estate properties that their leaders have bought. I can tell you about the different families of police shooting victims who have not seen a dime of the money that BLM has garnered from their protests and their riots in our streets. And they can tell you about all the different black businesses that were taken down and destroyed all in the name of George Floyd in that summer of BLM riots. So I can give you an entire list of the ways that Black Lives Matter has wronged the black community and failed to address actual issues that are happening in the black community. Yet I don't see a list of any good that they have done. Any progress that they have made when it comes to race relations in America. And what that proves to people, especially young black people is that their interest is not your interest. They're not in the interest of keeping you safe. They're not in the interest of making you successful. They are in the interest of destroying our institutions and they will do that by whatever means make it possible for them
Joy Reid Shadows Gabby Petito's Death With 'Missing White Woman Syndrome'
"I want you to listen to this from joy Reid on MSNBC Monday I meant to get to it but I'm going to get to it now Gabby petito was murdered And they're looking for her murder right now Her ex-boyfriend she happens to be white And so joy Reid notices that above all else A white girl A white girl This bastard joy read should ever ask fired Because she's a hate monger And she's always been a hate monger on social media with gays and others And she's hired by MSNBC part of NBC owned by Comcast Listen to this cut tango If you've been watching the news for the past few days or on Twitter or TikTok you're probably familiar with the name Gabby potato The 22 year old aspiring social media influencer who was reported missing after her fiance returned from their van life excursion without her On Sunday human remains believed to be potatoes were found in a national park in Wyoming An autopsy is scheduled for tomorrow to confirm the identity Now goes without saying that no family should ever have to endure that kind of pain And the potato family certainly deserves answers and justice But the way this story has captivated the nation has many wondering why not the same media attention when people of color go missing Well the answer actually has a name Missing white woman syndrome Missing white woman syndrome You see You all must be familiar with missing white women's syndrome because you're all afflicted with it
"influencers" Discussed on Equity
"On if you go to google search. And there's lots of bloggers that offer advice on money tips or financing these sorts of things. Those are still versions of influencers. Right is different channel. And i think you know by and large are looking for guidance to different areas and are not familiar with so while i think you know when we think of influence as we often think of talker instagram. But i think that audience sat is definitely younger. By and large the role for influencers does still exist in categories where consumers are unfamiliar and looking for guidance. And i think that can go up the doctrine depending on the channel. I think we've seen a lot in fintech where you know in the fire. Movement for instance is financial a financial independence retire early. There are a lot of folks. Mr money moustache and others who built up huge brands in that space who now are in the financial products business who do ads who talk about certain products and so even technical areas like finance. We're seeing influencers. Make a huge impact but but jonathan. I'm actually curious because on one hand you have a bunch of independent influencers doing advertising and and making money that way also seen the rise and the particularly in the last year two of own media and the extent to which companies are trying to build out through their own media operations becoming their own influence or and kind of cutting out the middleman so to speak i. I'm curious what your thoughts are both about the effectiveness of those strategies and particularly the cost effectiveness of the strategies. And and whether we're going to see more or less than the future. Yeah no that's a great point own media something that you know. Not not enough. Brands are doing and i think especially in fintech to how to gloria where consumers are often uninformed or or they have questions about it because it's complicated it's expensive it's probably pretty nuance category. If you're looking at insurance or banking under the. They're looking for information to to help them. Make a decision on the product by so an example of that would be seo or search engine optimization right. There's a lot of businesses that have built their entire acquisition strategy around. Seo right on. I think of brands like nerdwallet. Credit karma tripadvisor. They've created volumes of information. You can search on google that organically rank and how you organically rank on. Google is by providing useful information that someone clicked on your site. They stay on it. they read it. Maybe they share it and it loads quickly and you know that is a very strong cost effective way to get in front of an audience. If you're ranking. In the top few clicks in google you can be getting thousands or millions of clicks for free right. That normally you'd have to be paying google to try and access an ad so i think owned media is a great way to get in front of your audience and a cost effective way generating organic traffic but the key to building successful owned media is value right. And you need to really understand. What are the questions that consumers are looking for and let's provide value to them and help them educate them for free and that is a key piece around it. If you if if feels like an ad the consumer is pretty savvy either gonna be like no. They're trying to sell me something this small but you know if you're providing free information upfront. Trying to be useful. That i've seen worked very well on policy as an example with a team of over twenty folks working on seo helping build a lot of content for different types of insurance with to think about the three things you need to know about life insurance these sorts of things for consumers because it was information needed to not to purchase and curious about earned media in. And what your thoughts are on that like pr obviously us journalist or dealing with pr professionals on a daily basis. And just what do you think how much attention needs to go turn media any particular strategies around it that companies should keep in mind. Yeah i again. I think this back to my comment a little earlier around. There's no one way to grow right. And so you can be the most savvy influencers. That's your acquisition channel of note you can be dusted owned media and creating the best free content to to generate organic traffic. And you can grow that way. A another way is through media right into getting in front of media publications or helping dictate some of the new cycles. And you know that's another way to grow. And i think that's also a great way from back linking so if you do end up getting some coverage in press publications and those those sites linked back to your business that can help. Elevate organic ranking on rule which is very valuable but i think the key to that approach is value right and so how can you be providing additional value to the audience. That's reading your information. You know a great example of this might be an execution that they'd leaned into unpaid. But you know spotify. Always as a great great way of using their own data in a way that's newsworthy in noteworthy track. You know the most popular song or most popular song at certain city and they play that back to you. Is there information that you as a tech startup or a fintech startup. Sit on that. Could be of use to your consumers to the general market to the media. And you know if you have data that is useful on different and providing new perspective highlighting trend. Those are things that often get picked up. That's a great way to kind of get into news. There's a startup works in the retail space. And you know they. Aggregate a lot of real estate data on barca transfer pricing right and so lots of consumers who are looking to buy homes wanna know the latest and greatest information on their zip code on. What are the price changes for real estate and aggregating data. Sharing that with the media can make you authority in the space and is a great way to build trust with consumers. One of the things about pr obviously is is just. The chairman pitches that we get on a daily basis and especially in the fintech space. It's crazy. I know you mentioned a few a few ideas in terms of pitching but i would like to just kind of elaborate on that as a reporter number one like really make it a point to show. What makes you different. What's unique about your technology. How it stands out. Because otherwise i mean we're getting pitches about companies doing the same things all the time. We really kind of need some help. Understanding what makes a certain company unique or different. Would you agree with that. yeah absolutely. I think that it's a great point because it gets back to you know it's not just the reporters that are feeling up at sewer consumers. Right they are getting inundated with marketing. Messages claiming new way to banking new way of insurance right like you have to really work to ensure that you know what is it that you are providing value that is different and if you wanna get into media bars even higher and you know what what new value bringing into the conversation at if you're not clear on that you know the likelihood that you're going to get in front of reporters pretty low and then also how are you going to stand up for your consumers i think is what's interesting is just seeing the differentiation. So many different sectors. I mean i. I used to cover fintech before marianne got here and covered five hundred times better but like you know you look in certain markets like student. Loans you look at certain markets like insurance products or loans and it's incredible. How many different companies do the exact same thing and the only differentiation. I can see from my perspective. Here was the brand and so an ultimate marketing was by far the most important part of these stories and to me like in some cases. It's actually the best way to move forward when reaching out to journalists actually talking about well. Here's our gross. Reggie here's actually how we differentiate on the sprint. Here's actually how we have a better cacti. Ltv ratio because at least for tech crunch Actually wanna hear anyway and at the end of the day. if you're just underwriting loans your underwriting loans that piece on the brand side of things is absolutely bang on. And i think the challenge that a lot of these more earlier stage businesses face. Is you know. There's a lot of performance channels that are very direct response. You know. here's an ad. Were twenty percent off that performed very well and those are easy to track. But you know when you're leaning into brandon creative spend it's a lot harder to quantify that in your attribution model so that ends up becoming a bit of a barrier for some.
"influencers" Discussed on Equity
"Background. That's much more technical much more quantitatively focused and grew up in the kind of performance marketing world. And i don't think there's one way or the other right. And i think there's a lot of different models across different organizations of how they're tackling it and you know my my personal so there's no. There's no way to grow but you do have to choose. What is the way that your best stat right and i think i often look to the founders of these companies the ceo what what are they savvy and willing to invest behind right. There are brands. We have one brand within our portfolio. While simple you know that they were investing very early on and building. You know very strong brand. That was consumer focused on the earliest days. And you know one of the cofounders amazing addy agency background and help facilitate that growth in the earliest days while you know if you're another company that's very product within you know maybe you're going to be building up more of your product oregon wherever you're kind of technical side of of growth and you know fly wheels within referrals your product. So there's no one way to do it. But i think it is important to choose the way that you're going to grow and then double down on it and when you're looking at that binary i am curious because you know i i'm hosting a panel at disrupt two weeks from now and we've got three. Vp's of growth analytics. Which is a title that. I don't think existed. We always talk about the kids. Have damara will have jobs. We never had existed like social media manager and stuff like this but They run the data engineering and pipelines and the infrastructure to do performance marketing at scale. And i was curious when you think about the difference between you know brand performance and a couple of these different archetypes are there. Trends are seeing among how startups are growing. Today are are certain approaches popular or getting more popular than others. I mean i think there's definitely been a big trend around growth and staffing up your team. Performance marketers right folks who are savvy in the channels they can track you know very strong quantitative focus strong with marketing attribution and hands on the channels and that was different than ten fifteen years ago where everything was a little bit more brand focused. You're operating more on kind of traditional. Tv radio print channels right and so that was the trend more recently last couple of years beforehand. I think now you know it's interesting because you mentioned earlier. Danny there's a lot more funding the the cost of acquisition at the cox. These channels are going up across the board right and so it's very difficult to differentiate on just growth hacking regularly go. I've got the most savvy growth marketer. And we're now hacking the best segments in facebook or google. That's becoming increasingly difficult so i actually seeing a bit more of a pendulum. Swing back to you. Need to be also layering in a bit of a differentiator for yourself and you know that could be on the more traditional and brandon creative side of things. Because you're not just gonna hack your way to growth. It's a little hard to do that when a lot more people are playing on the same channels and a lot. More of your competition while funded. One thing that i've been seeing as i interview startups lately. Is that more. And more of them mentioned that they're acquiring customers through different channels social media channels such as instagram took taught youtube things going viral. And they're not even there isn't they're not spending any money at all. So i i find this really intriguing so just curious as to what your thoughts are about how this emerging i guess. Trend of influencers helping in marketing is is really impacting growth marketing teams. And how does that compare it to like traditional customer acquisition costs. Yeah i mean. I think you know. One of the biggest changes which was heavily influenced or driven aztec. Talk right. And i think that's really amplified. Instagram had that in the earliest days. But i think tech talk has really accelerated that where you've got these influencers that are creating these audiences youtube padded earliest days. But i think as a new way to get in front of you know your customer. And i think you know with google and facebook being very saturated right. Everyone can kind of come on in. Put an ad on google search or put an ad on instagram but influencers was was a newer trend and i think they ended the day growth. Marketers are always looking for that new way to get in front of your audience cheaper and often not involves finding a new channel or new approach. And so influencers are what that's been for the last little bit and i think a lot of startups have been using them with large success leading for a couple of reasons. The first is you get a little bit more real estate to communicate your ad and your product right so a lot of time startups. Are there an unknown brand for the consumer but also many times creating a category that the consumers never thought before never bought the way before. See me a little bit more realistic to explain who you are. What you do. Influencers are great weight. You know they've got little video they do a little bit of spiel. So you've got a little bit more real estate to communicate who you are what you do. The second piece is they are a trusted source right. So if he's folks are following influencers. They like what they say. Maybe they're you know they're a skateboarder and they also review lifestyle products. They're more likely to accept what they're saying as a trusted source because they liked them they've opted into their audience so the conversion tends to be a little bit better than just a general ad that you might see across the internet one of your light influencers recommending something. You might be more into it. The final piece. Which i think is really interesting from a marketing. Perspective is the challenge. Is you've gotta constantly refresh your creative writing your audiences get real sick really quick obscene ads when you work with an influencer. They're treating the ads for you right in a very native way for the platform so a tip top influencers going to create a great ad for tech talk. Because that's what they do and if you go to youtube the person who's on youtube will create a great ad for youtube that allows you to create a native ad within the context of what audiences are used to seeing in that channel. And you can promote that as your own as opposed to having your creative team your graphic designer spinning up stuff that look like ads. That consumer would quickly skip over two thoughts on that. It seems like that. These avenues are more popular among millennials and gen xeres. Would you agree with that. And then secondly. I feel like what i'm hearing from founders is that the actual real value is not so much orchestrated. It's more like this organic. Some influence just happened to mention their product and all of a sudden no whim viral and it feels like maybe inadvertent marketing can be just as effective if not more so than targeted type. What what would you say about that. Yeah i mean so on the on the organic side and going viral. I think you know everyone's goal is to try and get in front of influence. And hopefully they like you and you go viral right and and that's always been around. Instant really state is trying to get a celebrity to be seen carrying your product are endorsing your product of song would make go gangbusters and everybody would love that but i think that's. It's pretty hard to predict that. And if you're a cmo responsible for generating consumer marketing and growth per customers. It's pretty tough to bet on. Not right. I'm just going to hope that that happens. So by enlarge large folks are using more targeted approaches. Just because you can't you kind of wish for viral viral pickup stuff on that piece. But i think the on the genesee ep. Whether they're more into influencers. I mean i think that is the case for certain channels. But you know there's a lot of folks that i know that are a little older and doing home renovations or new parents. And they're looking to other influencers guidance on different topics be it on youtube..
Tracking Growth Marketing in 2021
"Gonna be talking about growth marketing day. All kinds of really important subjects obviously was fintech as focused jonathan. You're up here but you're muted. Because twitter likes to annoy people that way. John are you there i am. Hello danny how are you good. We're getting people through this tunnel one next. We're going to get marianne set up here in just a second but in the meantime i'm going to introduce our speaker today. So jonathan metric is the chief growth officer at portage ventures or advises a global portfolio with companies including wealth simple in canada albert in the us and clark in germany previously. He was the chief marketing officer of policy. Genius when the largest intertek marketplace's leading a division of forty plus growth marketers in scaling revenue. Kennex over three years jonathan. Welcome thank you thank you very much. It's great to be here and excited to be on this new pop pharmacist by twitter spaces. Hang out so. I'm excited to see kind of how this goes and great to chat with you to today but growth and fintech absolutely. Well i will say it's gone from alpha to beta at this point. It was pretty janke the first few times we did this. Maybe two three months ago. And i think the android app is now working at doesn't crash every five minutes. Good started when you think about growth and twenty twenty one i i to me growth has been the uber story of the entire year in every company is growing. The marketing channels are getting congested. Cat costs are going up on almost every pay channel. It's more competitive than ever on organic. What are you thinking about these days when it comes to growth in two thousand twenty one. Yeah i mean. I think you you hit the nail on the head there right and i think you know if we dial it back a little bit to the beginning of cova. I think there was a bit of a pause on you. Know is the sky falling. Are we going to be growing all right. And i think you know a couple of months after that in twenty twenty we saw immediate rebound with folks just kind of shifting attention to online direct ways of buying products that weren't necessarily in person direct to consumer. And you know. I think growth really road that way right and when i think of gross you know i think it's more around folks who are looking at driving revenue for their business and that can involve marketing can involve product and Components performance marketing.
The Purpose of Getting Weird in Your Marketing With Penji's CMO Johnathan Grzybowski
"So let's talk about the purpose of getting weird. Because i think there's actually a marketing tactic. Here we see lots of companies that try to do zany funny out of the box stuff to get noticed and it's not even just companies influencers. All sorts of people are just trying to stay in the top of the media cycle. Stay present stay top of mind. And sometimes they're doing things that maybe are considered off brand or a relevant to their brand but it just gets everyone talking and remembering them which has to have some sort of business impact. How do you figure out what the purpose is of your media strategy. How much attention you need and want attention is good attention. The reason why the episode is discussed as like the weirdest things is actually a contrarian. You where it's my job as the speaker and the person that you're listening to to convince you to not actually do weird things and the one thing that we found out very early on is that we will never trade respect for attention and we don't want to be little ourselves and we don't want to make ourselves look different than what we actually are as workers in cofounders of the business. We tried that. We did the weird thing. We did the cool things. It worked to a degree as mentioned before we created a robot in getting in multiple newspapers in the local region of where we're located in philadelphia. But it never brought in customer. Not once did it. Ever bring in the actual customer and the reason why i say that is because if you have the fundamentals in the foundation of a strong business. You won't need the disrespectful things. The marketing ploys in order to actually grow the
What's the Best Camera for YouTube Influencers?
"So i've been talking about my daughter who's in journalism needs a camera. She's also going to be a youtuber influence. Or you know that that space So we've been talking. We've been looking at both. The sony a sixty one hundred a and the cannon m fifty. I think too bright is on she. He says a brody says i have an ace seventy seven in love the camera. You can get an adapter from sony. That will let you will. That will let the mirror less cameras. Use the regular mirror camera. Lenses sony calls them amount the molten molten. No i can i say that animal to thank you minolta. I wanted to say something else. lands would work as well. I use those lenses in the old film days. Just keep in mind that the film lenses are full frame and have to worry about that in the new orleans or a aps see size So getting the murless with the adapter and getting the aim out lenses means she can upgrade on it to a regular deals are already have the lenses down the road not to bob. I'm not too worried about lenses. One hundred percent honest. I'm kind of thinking about the camera. Body i in his. I look at the a sixty one hundred versus the cannon m fifty this camera stabilization seems to be an issue between the two and then y- how that viewfinder is seems to be the other big issue. So if i put that in front of you gimme gimme some advice on. So sony just released a A newark is. She is mainly video or is it both both. Yeah she's going to do a lot of video lot of lot of blogging. I would say if she is more towards the video. Sony released a camera. It's their zeevi. Dash eight ten. Which based off the same camera. Sort of almost the same camera that i have which is surprising right here. This looks really big. But it. 'cause i have a cage and i have this massive lens on it but it's actually really all. I'm going to go full screen. Bob hold up to the it's impressive. Hold that to the camera there so that looks good but this is just big because i have you can see the cage that goes around it and what do you what. What's the cage. Get forty so it allows me to attach different things. I have an extra hostile. Sorry i have an extra hot shoe up top here on the bottom. I have a artists mounts. Snap it into stuff. It protects it so because this is this is all aluminum so if i drop it it's going to protect it so a cage. I have never heard of cage before so cage a good good thing to you. If if your camera is like so i would. I take this on trips. And i like climb waterfalls and like throw this thing around so i wanted something that would protect it And that kind of. That's why. That's why i got it But if you're just like using the camera in an office setting or studio setting you don't necessarily need the cage but if you're attaching a bunch of stuff to it you it gives you a lot more
New York Times' Taylor Lorenz on the Creator Economy
"The wren's who covers tech culture and online creators for the new york times started doing this work at the atlantic. And i just loved every bit of it. She is also the author of the forthcoming book extremely online the rise of the online creator and creation of a new american dream. Taylor thanks so much for coming on. Yeah thanks for having me. So tell us about the economy parts of creator economy and what we mean when we say these terms yeah Well the term creator economy only emerged in the past year. I'm really the past nine months but the industry has been around for a lot longer. So you may have heard of the influencer economy or like the online celebrity world All of it refers to essentially people making money by building audiences an influence on the internet. And then monetize ing those audiences. So you can think of twitch. Streamers youtube stars instagram influencers. All of these people are part of the broader quote unquote creator economy or creators and influencers. The same thing yes. Creators influencers are the same thing and the word creator was actually coined in its modern usage by youtube. Back in twenty eleven He wrote a piece on this but when the marketing industry cold in the mid twentieth tens the word influencer became popular because it was really a way to talk about sort of multi-platform creators. So the word creator was so synonymous with youtube. Instagram irs. viner's wouldn't call themselves that So they sort of started calling themselves creators and influence right. They start calling themselves. Influencers influence was always the term sort of most popular throughout the mid twenty tense but in the past year as the tech industry has kind of embraced this whole world. It's flipped back to creator as as sort of preferred at platform agnostic term.
How to Become a Social Media Influencer
"Lifestyle content creator author and women empowerment advocate. Hikari floor has managed to stand out among your peers with artistic philanthropic spirit originality and passion for creating authentic created in viral digital content. She's author a book called how to become a social media influence a car. Welcome to the show. Thank you for having me. So what was the inspiration behind this book. I really got inspired. When the pandemic i started i noticed that the demand for content in also the the shift in working from home increased so i felt like now the best time if you are in the arts or even an entrepreneur to use social media to your advantage. You don't because even now with vaccines out. A lot of people are still going to continue to work remotely and this is really just the best time to take advantage of social media and also noticed that certain apps have changed in the way that they're algorithm is so i felt like why not share. You know certain resources in my tips and useful advice with people. So what is your definition of. What a social media influence or is to me an influencer is somebody that impacts a large group of people or an audience in a positive way somebody that they can talk to you about something in because they have built a relationship with their followers if i was actually trust them enough to actually want to check out certain things are try certain services
Influencer Katie Sands on The Current Relationship Between TV and Fashion
"I saw actually in business of fashion article the other day about how new were shows like the new season gossip girl. Edie for your are really like leaning on new fashion brands and how it has become such a great platform for fashion brands to show off like coming collections. Stuff like that. And i'm just wondering what what your thoughts are on this relationship between tv and fashion. How brands can use that as kind of like an entrance into a new audience. I mean i really think it's just the way the future it's kind of similarly how i got into streaming also. Is that showing the clothing in real time either with a tv show or by streaming the product and like quitting on touching and bring into the camera and showing how it moves on. Your body is the way the future. So i think it's great for grants to get into shows like early new four and i feel like even i'm watching. I keep calling the wrong name. I think it's white loaded. And i know all the brands the characters are wearing in. They're all relatively new collection. So i think it's really interesting to see so many of the costume designers. Both in theater on mtv shows kind of melding connection together and using newer brands and your designers and sharing how you imagine shot outfits after the show.
Jon Levy on Cultivating Influence to Build Friendships
"You're around twenty eight twenty nine and you decide to start this thing that you call the influencers dinner right but it hits an interesting twist. Can you kind of tell our listeners about the the roles of this dinner. It's kind of little a little bit different. So i wanted to figure out how to connect with these highly influential people and i realized i needed to do something completely out of the ordinary or they would never notice me so invite twelve people at a time. But they're not allowed to talk about what they do or even give their last name. They cook dinner together. And then when we sit down to eat we play a ridiculous game. We try to guess what people do professionally. And then we find out we're sitting with about laureates. Olympians editors achieve celebrities. Grammy award winning musicians. I hosted over two thousand people ranging from like the world's foremost expert on infectious diseases to members of royalty and even the voice of the dog from who let the dogs out who won a grammy for the fell. Like just ridiculous people right and it's grown into by the largest community of its type in the world of thousand members. Two hundred twenty seven dinners ten cities in three countries. Yeah it's kind of silly also not silly. It sounds awesome and this idea. You know what it's turned into. It seems like it's a little bit different than what it really starts. Your original goal wasn't necessarily like changed the world. It will bring together awesome. People is what you're saying. Yeah book yeah it's I figured that you know. I didn't wanna be networker when you look at the the research networking people absolutely hate it. I mean it's just miserable. It makes us feel dirty. But i realized doesn't make us feel dirty is making friends and being a part of a community so i figured if i could get these people not just to connect with me but with each other. Their lives would improve and so admired in the process so that was my focus. It's not just about knowing somebody but for them to know that. I know and as many of them as possible. Everybody's better off.
Ready for More Phones With Folding Screens?
"Samson is leading the way when it comes to devices with foldable screens and it has some new ones on the way to right mike. That's right Samsung has just unveiled his two newest foldable smartphones. The first is the galaxy z. Full three g which starts at basically eighteen hundred dollars. It has to amyloid screens that are both brighter and more responsive than those on the previous full too which was released last september. Now it has a six point two inch cover screen that you use when it's closed so that case the full three looks like a normal smartphone but then you can unfold it to its tablet size shape or form and that amounts to about seven point six inches. I went unfolded about the size of a small paperback book. Samsung continues this an ideal smartphone for multi-taskers and expect some businesses to use them for employees. The other new foldable devices the galaxy z. Flipped three five g which starts at about a thousand dollars. Now it when you open it up. It has a six point seven inch amyloid display when you close it. The covers is play as is about one point nine inches. That's larger than the originals e flip device that came out in february twenty twenty and i guess these are going to be for influencers because has some cool things on it for instance like it'll automatically take selfie videos of you when it's sitting you know when it's an it's half open shape and it aims at you and to watch whoever's doing movements Both these devices are coming out. August twenty seventh but you can pre-order them now and i mentioned those prices but you can get a discount when you preorder and also you can bring the prices down the device in in fact you can train up to four devices and earn up to eight hundred dollars credit on the full three and up to six hundred fifty dollars on the flip three out. Samsung is touting the durability of these new devices i both were made with armor aluminum the strongest ever used on its smartphones. The company says in egypt protected by gorilla glass victis with screens that are eighty percent more durable than the z. Full to screen both both adaptive one twenty hertz refresh rates for smooth scrolling and apps for instance and they're both water resistant to
Fashion Brand Founder-Influencer Amanda Steele on Being One of the First 'YouTubers'
"Hey amanda welcome hi. How are you the so talk to me. Oh my gosh you are. You're not old. Let's say to say that you've been creating content for ten years. How old were you when you started that youtube channel. I started my youtube channel. When i was ten so out twelve years. I feel like that's so interesting. Because i mean that was of course a longtime ago influencer marketing or even just youtube was not what it was. Today tell me about the value of. I guess getting in early. We're hearing that all the time especially on tick-tock were those players that got in so early really have an advantage. And how how do you see that. Yeah i definitely think that most of my success came from me doing it so early. So i can definitely say but that's real and i credit that for sure i think just when it gets overly saturated whatever platform you're using just really hard to get your content seen so getting an early for sure helps helps out but i think it really just comes down to the quality of your content. Like what you're really offering. You don't have to think. Like oh. I should start now because it's too late like there's too many people are they gonna notice me just as long as you have purpose and you have a great content. You should be successful. Did you know to be so focused and to really hone in on beauty and makeup and one space. I just know i have a ten year old niece. She's all over the place and would love to be like heather on youtube channel. It wouldn't be professional. That's for sure. Did you know to kind of really like keep it focused. Your focus was makeup from the get. Go out at your channel of all. Well i guess it it was just me as a fan so all my content has come from what i like at the time while i'm interested in so when i started my channel i always wanted to be fashion designers so i was watching a fashion halls look books so that's like what got me into youtube but then once i got to you to a fashion hall leads to a makeup tutorial and now i'm obsessed with make up this whole new world so i kind of like paused a bit on the fashioned content and like really dove into make up because it was new and exciting to me and i was learning and there's so many like products to try and like discuss rather than you. This is what i would say. I got this top. This is the same jeans. I wear three times a week or something. You know
Facebook bans firm behind Pfizer, AstraZeneca smear campaign
"Facebook has removed hundreds of accounts linked to weight disinformation network operating out of Russia that sought to smear covered nineteen vaccines made by Pfizer and AstraZeneca Facebook says it's banned the advertising firm behind the campaign which had offered to pay social media influencers in Europe if they posted their misleading content the plan backfired when two of those influencers exposed the network which used fake accounts to spread misleading claims that disparage the safety of the vaccines one claimed AstraZeneca's shot would turn a person into a chimpanzee the fake accounts targeted audiences in India Latin America and to a lesser extent the United States using several social media platforms including Facebook and Instagram I'm surely after
"influencers" Discussed on ICYMI
"Ncwa rules obviously money. But how much money are we talking. So cowan rosenblatt who is a reporter for nbc news We've talked about on. the show. Did a piece about this and talked to a director of brand partnerships who works with brands and influencers and said they estimated within the year the average student athlete. Who is really trying to make a go of being an influence or could make between ten grand thirty grand that seem. I'm going to say the exact same yellow to me that tend to thirty grand there. I mean i guess. Okay you said average which i think is probably what that is kind of hiding in that sedona prince is going to make that off of one single post and let's get into the sexism at all. The male equivalent of sedona prince is going to make four times that off of one single post but this is huge news for student athletes. Listen fat changes the calculus for people about whether or not they can afford to be student athletes and this also changes the calculus that colleges are going to make. They were already recruiting influencers. Are you familiar with the baylor twins. No group i'm familiar with. Baylor university my only entree into baylor. Is this set of twins who i've been following on the internet. Since they were little girls their mom used to do their hair on youtube. They're very famous like a mega family of like ten influencers. But he's twins brooklyn bailey. Who worked as influencers for baylor while attending baylor. That's i mean brooklyn and bailey deserve to make money off their likeness if they're going to be recruited by the school for they're like no. I mean it's only one likeness. They're identical twin. Okay sure but they deserve to make as much money off their licenses. They want just as student athletes. Do right so recruiting athletes up until july. First twenty twenty one was already recruiting them to be influencers and essentially free labor. We remain a union podcast solidarity forever now the calculus as you said it has to shift so that influenced stands to no longer prophet solely institutions. And i think we're gonna see a big change in how colleges utilize the students who play sports for them and more importantly student athletes utilize the colleges. Now exactly they have much more power in this equation than they had beforehand. A cautious. i'm gonna. I'm gonna cautiously declare a on my breath. After the break icy why sports returns with the olympics so the games are still a week away but athletes from all over. The world have started landing in japan and so have their talks will back with our official per regain coverage of the games of the thirty second olympiad. Because that's why it was to our show after a quick break. This episode is brought to you by hp plus in a world full of smart devices. Shouldn't your printer be smart to it is with hp plus these printers. No when they're running low so you always get the inca meat delivered right when you needed. Plus you save up to fifty percent on inc so you can print whatever you want as much as you want anytime you want. That is pretty smart. Get six three months of instant inc when you choose. Hp plus conditions apply visit. Hp dot com slash. Smart for details. This episode is brought to you by made. Well ready to step up your denim game. The experts at made while us premium fabric and the latest denim technology to make super comfy. Never wanted to take them off. Genes in fits and styles for everyone but kind of jeans. You'll reach for again and again get twenty dollars off your online jeans. Purchased by using code spotify twenty at made well dot com terms apply. Please see made well dot com slash promos for full offer details. We are back with more again. This is now a sports pod cast. I have dyed my hair like i'm bob. Costas at the two thousand games in sydney hopefully a be avoided getting pink guy. If you like me aren't olympics mega fan. You can get all your olympics news by signing up for sleep plus that will give you access to all our special olympics coverage on slate dot com and on slates other podcast. Hang up and listen. They're not as good as those. Of course we never sleep. Plus means no ads on this show or any other podcast head over to sleet dot com slash. Icbm i plus to sign up for one buck right now but back to the main event the olympic torch. Let's take a run. I'm already crying. I'm not running anywhere but we are not talking. Just about the olympics we are specifically talking about olympic. Tick talk and how it is time for y'all to start training not for any sort of athletic event. Don't worry but you do need to start telling your algorithm to serve you. The primised of olympic content the gold standard of olympic content honestly. I'm sort of hoping that people also bootleg. The olympics adds onto tic tac. Just want morgan freeman selling me a sob story. And also a credit card.
"influencers" Discussed on ICYMI
"How much money are we talking. So cowan rosenblatt who is a reporter for nbc news We've talked about on. the show. Did a piece about this and talked to a director of brand partnerships who works with brands and influencers and said they estimated within the year the average student athlete. Who is really trying to make a go of being an influence or could make between ten grand thirty grand that seem. I'm going to say the exact same things yellow to me that tend to thirty grand there. I mean i guess. Okay you said average which i think is probably what that is kind of hiding in that sedona prince is going to make that off of one single post and let's get into the sexism. The male equivalent of sedona prince is going to make four times that off of one single post but this is huge news for student athletes. Listen fat changes the calculus for people about whether or not they can afford to be student athletes and this also changes the calculus that colleges are going to make. They were already recruiting influencers. Are you familiar with the baylor twins. No group i'm familiar with. Baylor university my only entree into baylor. Is this set of twins who i've been following on the internet. Since they were little girls their mom used to do their hair on youtube. They're very famous like a mega family of like ten influencers. But he's twins brooklyn bailey. Who worked as influencers for baylor while attending baylor. That's i mean brooklyn and bailey deserve to make money off their likeness if they're going to be recruited by the school for they're like no. I mean it's only one likeness. They're identical twin. Okay sure but like they deserve to make as much money off their licenses. They want just as student athletes. Do right so recruiting athletes up until july. First twenty twenty one was already recruiting them to be influencers and essentially free labor. We remain a union podcast solidarity forever now the calculus as you said it has to shift so that influenced stands to no longer prophet solely institutions. And i think we're gonna see a big change in how colleges utilize the students who play sports for them and more importantly how student athletes utilize the colleges. Now exactly they have much more power in this equation than they had beforehand. A cautious. i'm gonna. I'm gonna cautiously declare a on my breath. After the break icy why sports returns with the olympics so the games are still a week away but athletes from all over. The world have started landing in japan and so have their talks will back with our official per regain coverage of the games of the thirty second olympiad. Because that's why it was to our show after a quick break. This episode is brought to you by hp plus in a world full of smart devices. Shouldn't your printer be smart to it is with hp plus these printers. No when they're running low so you always get the inca meat delivered right when you needed. Plus you save up to fifty percent on inc so you can print whatever you want as much as you want anytime you want. That is pretty smart. Get six three months of instant inc when you choose. Hp plus conditions apply visit. Hp dot com slash. Smart for details. We are back with more sports again. This is now a sports podcast. I have dyed my hair like i'm bob. Costas at the two thousand games in sydney hopefully a be avoided getting pink guy. If you like me aren't olympics mega fan. You can get all your olympics news by signing up for sleep plus that will give you access to all our special olympics coverage on slate dot com and on slates other podcast. Hang up and listen. They're not as good as those. Of course we never sleep. Plus means no ads on this show or any other sleep. podcast head over to sleep dot com slash. Y i plus to sign up for one buck right now but back to the main event the olympic torch. Let's take a run. I'm already crying. I'm not running anywhere but we are not talking. Just about the olympics we are specifically talking about olympic. Tick talk and how it is time for y'all to start training not for any sort of athletic event. Don't worry but you do need to start telling your algorithm to serve you. The primised of olympic content the gold standard of olympic content honestly. I'm sort of hoping that people also bootleg. The olympics adds onto tic tac. Just want morgan freeman selling me a sob story and also a credit card.
"influencers" Discussed on Slate's Culture Gabfest
"Nothingness sneeze personally. I'm obsessed with the tax. She makes with her partner. Riley who is four foot nine very funny when they switched clothing This again this is how i was introduced to this like what is happening here. So so donald prince they become a talk star in their own right and then what happens. I student athlete with a giant platform. In the past. It would have meant nothing would have meant. Sedona has the potential to just become more and more internet famous but would no net gain. I do with a giant platform in the past. That would have meant nothing. All of that changed on july. First twenty twenty one. The national collegiate athletic association announced it is temporary allowing student. Athletes take sponsorship deals and to make money off their name image likeness. That's an i l. This is huge. it's huge. This is one of the biggest changes to student athlete. Dome in like the history. Ncwa aa this is. This is a religion changes everything because one of the biggest criticisms of them is the fact that students who make billions of dollars for both nc double a. for their universities for the entire ecosystem of college sports are not allowed to profit off of their likeness but the school can put their likeness ching wherever the fuck. They want while. Student athletes get a scholarship. Which we'll get into that. Some states already had legislation in place to allow student athletes to do this relatively new legislation but now the nc double a.'s. Working with congress to nationalize the policy here sedona explaining that better and more like a human being and not a policy walk. So if you haven't heard the inside level a pass an interim and i l bill which is allowing student athletes to make money off their name image likeness so previously student athletes could make money off of their brand. We couldn't sell merch. Couldn't get endorsement deals. We couldn't charge for autographs or pictures but this bill allows for all of that. So that means when you buy your favorite college t shirt that money's going directly to you. Remember college athlete now. This goes getting controversy but coming from a student athlete side. This is huge for us athletes. That are large creators. haven't been able to make a sent off of their platforms. Like other large craters. Do there was a piece in buzzfeed. Last year from tania. Chen that i revisited upon this announcement And tani called student athletes quote unquote the original influencers. Which i think is the perfect way to think about this ecosystem. Sports are a huge draw for schools. I know that sounds obvious but in terms of campus culture reputation who wants to attend school with both of those things that are bigger sports teams more talented more famous. Let's be honest. Probably hot players like all of this is good for schools bottom line because it gets. You would meet a go. Even though you're never gonna do one basketball. Yeah it gets me mute ago it gets people to go to the games which is really where the money comes in it gets alumni to donate graham's got by the t shirts but again alumni donations to specific sports programs are one of the biggest moneymakers for schools. But what does it do for individual athletes. Quite literally nothing. This is such a weird controversy in the realm of college sports. So many people have opinions that college athletes don't deserve to be paid. I don't understand that kind of thinking at all and say from a point of football and basketball are honest with the main draws and a lot of the programs don't turn a profit and so it does mean that student athletes who play for a the one football team would be making more money than their colleagues who are rowing or now. We're good people. I'm not saying you're not. But i do understand that concern but the ncwa rules which is kind of put under this rule of amateurism than these players are amateurs and therefore should not be allowed to profit off of their likeness makes no sense when you think about the fact that the nc double as prophets are largely driven off the bats of black players. Who do you get better facilities than their female lesser known student athlete colleagues but who are making millions billions of dollars for universities but who are quite literally not allowed to make money or take any money and a lot of these kids are coming from lower incomes who can't profit off of the very thing that is making money for the university that they're at brandon. Collins are writing for the undefeated honestly described as dynamic as slave labor and there are stories of student athletes. Who can't even afford to buy groceries. A two thousand nine hundred study found that nearly one quarter a division one student athletes had suffered recent food insecurity which is a phenomenon that one hundred percent going to be exasperated by the pandemic when students weren't on campus but the terrible thing is students can quite literally risk their eligibility by accepting money for food. So if you are a student who can't afford groceries. Are you going to take a job beyond team and do your classes. It's kind of impossible for walk on students. Who don't get scholarships free and for some student athletes that's true but for many that is not the case for example. If you're a walk on player so that's somebody who isn't recruited out of high school. You get you get to college and you auditions hi. I'll be performing the monologues. What is kurt's angry. I'll be auditioning for the role of kicker You get to college and you try out if you make the team you walk onto it which means you probably don't get a scholarship most likely To play that sport which means you're still on the hook for your college tuition. Here's a talk from john seton. Who's a football player at ilan university. Who did walk onto his team and he talks a little bit about that. And the fact that i would lose my eligibility to play my sport if i may so much as a dollar off of personal brand is ridiculous. This legislation needs to pass for those of us who are not in the spotlight so we can ease the burden on those around us. Who have to pay these tuition fees and you might say oh. College athletes have free school. Whatever screw them they get enough some of us trying to work make an honest dollar along replay in our sport and going to school brown a credible be imagine going into debt for a school that is making millions of dollars off your likeness. See even if you do get a scholarship moses college. Tuition fees for undergrad. I'm going to say max out around ninety year. If you're there for four years you were that is like a substantial amount of money. It is just under half a million dollars. That is perhaps three seconds of one. Nc double a final tournament at spa like the proportions are off here. So many people are like you can education for free. A lot of people get an education for free and they definitely are not bringing in billions of dollars in university. Like candy got scholarships. I didn't bring shit to my school arrayed. Not making the amount of money that the ball players and basketball like. No one paid money to come see me do anything but you can make a podcast. I mean yeah but no one sitting here paying for this. Subscribe to say plus like it's wild to me that so many people find it controversial. That student athletes should be.
"influencers" Discussed on Figuring It Out
"Agency also eliminates the need for companies to build their own influence marketing teams or pay large sums of money to influence or marketing platforms and yes there are platforms for influence or marketing number. Two it will prevent you from using the wrong influencers. It will reduce the risk of becoming. You know scammed which happens by these influencers who are paying for the majority of their followers or one who is not necessarily align with your personal company goals and just because it influence or may look like. They're an amazing awesome. Fit doesn't necessarily mean that they will successfully reach your intended audience. This is where agencies can step in and provide you with a vetted already vetted influence our list number three. You can leverage influence our relationships that the agency already has agencies like to deal with influencers and their management teams frequently so they have already in most likely honed. A strong relationship with these influencers that could be beneficial to your brand. And they understand the audience that you're necessarily going after and because he's agencies have worked with many of these implants before they likely have a strong understanding regarding to your rates return on investments target audience etc and finally number four. You can successfully measure success. An agency can successfully measured the success of your influence or marketing campaigns through a number of metrics or through a number of platforms agencies likely have a marketing matrix system or as platform in place. That can organize influence. Her data such as the total number of influence or posts overall engagement their reach estimated conversions etc and even like an estimated monetary value these types reports there delivered by some of these agencies. Make it easier to access. The success of the entire campaign wants the campaign is over. And i'll give you an example here bonas on. We recently helped one of our clients with their influence or outreach campaign so a couple of months ago vacuum cleaner market and listed our help with social media influencers that made the most sense for their brand. The company initially came to us because they were having trouble. I mean influencers who are interested in promoting vacuum cleaners obviously but also included cookware and other like household products that they sold now became a bit more challenging. Our team dedicated these long hours carefully curate. Several lists of influencers that not only had social media feeds that matched the products that they were basically trying to sell or market but also the type of people that they were trying to reach the target audience. They were trying to get engaged with even through influence or marketing. Basically let me let me rephrase even though influence our marketing is all the buzz in today's world enlisting the help social media influencers comes with a unique set of challenges for example. If you're part of a large company and you can afford the big mega influence her. The attention that you end up receiving might always not be the best for your brand. I'll give you a good example of that. A-list social media influence or kim.
"influencers" Discussed on Figuring It Out
"Or online users users who are seeing as experts regard specific topic since there are more macro influencers make a influencers. It should be easier for your brand to find one who's Willing to work with you. In third place. We have the micro influencers who are ordinary everyday. People just like you. And i who have become known for their knowledge about a specific niche category. They generally have between a thousand two months forty thousand followers and since they liked to come across as really authentic as we do. They liked the team with brands. They generally believe in censor- since they're not as heavily targeted as those with larger following basis some micro influencers even promote products for free last on the list. You have the newest form of influence group done nanno influencers. These users have slightly less than a thousand followers but they tend to be experts in like these obscure or highly specialized field and while many brands overlook the nanno influence or they could be extremely valuable to companies who make highly specialized niche products. However for the larger brands they lack sufficient number of followers to generate a noteworthy result. Meaning that a large brand would need to work with hundreds. If not thousands of nanno influencers to experiencing a promising return on investment however follower count is not the only thing that you should take into consideration when determining the power of influence. You have to be especially wary about whether or not followers are actually even real. Nowadays has become increasingly easy for users to buy followers likes me. The bulk of their online presence can be one big constructed lie so make sure that you look into the engagement that influencers content actually generates giving example if they have about one hundred thousand followers but only receive about a thousand likes on each post and even less number of comments then their account is probably not your best bet with all these different types of social media influencers. You may be starting to see that. It's maybe not as easy as it seems and just because influence our has a significantly. Large balling doesn't mean that they're the best choice for your brand if you're a smaller company or if.
"influencers" Discussed on Figuring It Out
"A meaningful message in today's podcast. I will be discussing a marketing phenomenon. That in recent years has swept all over the world wide web influence or marketing on social media. I'm sure that many of you have personally experienced browsing social media platforms like instagram and facebook for only a few minutes before coming across an influencer posing with a product that they're trying to sell you the very fact that being an influencer is plausible legitimate and a high paying job in today's world just goes to show you how far we've progressed into this digital era however like most of the things in life there are positives and negatives to social media influence or marketing. It may not be as straightforward as you think so. Let's dive right in today's topic. And of course let's figure it out together. Let's start with the basics. What is a social media influence or well according to influence her marketing hub and the majority of us in the marketing world influence. Her is a person who has the power to affect the purchasing decisions of others because of their authority their knowledge their position or the relationship to their followers people have built these prominent online reputations for their experience within some type of specific realm whether it be in fashion sports health beauty cooking whatever else by regularly sharing creative content with their followers influencers attract large audiences who somewhat kinda idolized them. So why do brands like working with. Influencers company is loved combining forces social media influencers because they create overnight trends and encourage their followers to buy the products that they're trying to promote here. Here's a little tidbit of information. Get this up to forty. Nine percent of consumers depend on influence or recommendations. So what does that tell us. Well it's clear that social media influence or marketing is most likely here to stay but there are a lot more to influence marketing than initially meets the eye depending on the amount of followers that influence our has he or she is broken. Down into these certain subcategories and their cost and the amount of influence depends on the category that they fall into. Let's go over that. So here are the four main categories at the very top. You have the mega influencers. These are the people that have a vast number followers on their social media. Networks generally having more than a million followers on at least one platform mega influencers can be people like celebrities who have gained their fame. Offline people that we know all the time movie stars sports people musicians and yes even reality tv stars and you can expect a mega influence or to charge anywhere of a million dollars per post with agents working on their behalf to score them. These extremely lucrative marketing deals so as a rule of thumb. Usually only the big brands can probably should utilize the promoting power of these types of influencers. Next on the list you have the macro influencers. Who have anywhere between forty thousand. Excuse me and a million followers influencers in this category are generally bela celebrities.
"influencers" Discussed on The Agostinho Zinga Show
"Super Codependent on his wife and then being really strong family unit. took it very badly and already I think you'd really suffers from some outward depression ready to take some medication to help duration and just completely spout to the point where he had to resort to implementing carnival only dire animation of sorts to try and get his body back balanced that then maybe letter his other. Problems. He had with opioids and all that stuff any winter whip places and Eastern Europe to get treatment and then he got sick again and you have to go into mental institution just he's had a complete re really really really shit show of a time in general is good to see him back on the men now the moment but it's just ABC as law people are like pointing a finger Michaela Peterson that she is the what will these they? He says She's the she's the feminine permanent. Representations chaos in his life. And he doesn't even know it. But again, it's your family. What can you do in it and I think it's fair to say that. But again, we don't know what they're doing a day to day is fair for us to kind of pride in that way but he's happy that he's alive world and kind of. UNAMENDED some worship before buffalo was interesting details liberal was about this is from a guy called rational disconnects. Effort afraid about doing army saga I guess discovers real chef Israel, but it's by. Mikhail isn't our Carnivora Diet depression disease of me only which is matter say. But this is why starts with it says McCain started the Lion Diet which consists of only in beef salt and Water Ovo this verges on an in disorder. McCain, a client killed many of our health problems even announced that she stopped taking your medication including entity herbs, anti-herpes drug plenty. I guess there is maybe some trips to it. If you do everything could be your diet and just focus on protein I. Guess in the short term, it can help similar to you know short bouts of Veganism vegetarianism regard any kind of diet where you're limiting certain things to kind of get your body back in can help but it has to come a time where you kind of try to. If not supplement some of the things you're missing out and we've supplements, but you try to get back to some level of. Normality especially when you've reached base level of health and fitness and try and maybe just being bit by bit into Diet just so you can get a good base it has to be I. Don't you continue this? So stuff you know daily and this is a quote here I guess a Patriot one of the books that says A. Okay, this is someone else's point is continuing to Fred is yeah. She didn't convince her father to start her diet soon after starting gop soon, stop report that he's taking her He's entity depressions as the presence in the Pearson. She's always person pitchers wasn't bikinis and stuff I guess enjoy yourself says around this time Petersen report at not be able to see for twenty five days straight while sprinting an overwhelming sense of impending doom after drinking some apple cider God. Almighty Jhelum Pearson. Story. Okay okay one of the things that both Michaela and I noticed was that win we restricted our diet and. The eight something we weren't supposed to the reaction to eating what we weren't supposed to was absolutely catastrophic. But did show what did you switch to? What did you eat rather Well, the worst response I think we're learning or allergic whatever the hell this is having it Inflammatory response to something called sulphites and we had some apple CIDER had sulfites in it, and that was really not good like I was done for a month. That was the first time I talk to Sam Harris. You were done from month Oh. Yeah. took me out for a month. It was awful real. Yeah. Yeah. So I would say this is This is a really good advertisement for the mealy Diet, and again, maybe there is some benefit i. think some people probably a bit more predisposed to the benefits of meet other people again if you have to go through this. To get glowing skin and lose some weight jeans. It probably isn't that worth is it continues yeah. Says it was because of this. Anxiety caused by severe auto immune reaction to food at Jordan. Peterson was prescribed Benza diamorphine which was increase after his wife was diagnosed with cancer debate developing a physical dependency on the medication God Almighty. Is. Peers. Is Problems. Quote. Here Pearson's health problems I in two thousand nineteen when he's finally announced that he had undergone a stint rehab in upstate New York acquaintant Michaela's update from Russia. Prescribed Sedative clones, Pam Am Benza Iffy by family doesn't even seventeen brings it stemming from in Seville two min reaction to. Pieces doctor allegedly increased optimism wife was done as of Kidney. Cancer April. Twenty Nineteen Peterson supposedly didn't realize he become dependent on closer pin until he suffered agonizing withdrawal symptoms when he tried to quit medication Kotecki drove some two thousand. Nineteen. God Almighty continues. To. After multiple failed Rehab attempts, which she has claims almost killed him was moved to Russia for of Treatments Unknown Treatments put pizza into Medical Jacome for eight days and gave him neurological damage. God Almighty. Again I don't know whose idea was to go and do source up but this is why again I'm just happy alive dude I really am this family drama stuff I just have issue whatsoever it's just funny to. Try to see how Somebody that has their life in some sort of order and kind of preaching. All kinds of spouse in the need to.
"influencers" Discussed on The Agostinho Zinga Show
"This is a press opportunity is really commendable. 'cause you know. He has his own things that he has to deal with Kevin Hart and his own side of the business and I'm sure being associated or line with Enin is gonNA help but he's definitely really down a flag in the ground and say, Hey, this is my friend and I'm going to stand by her because what I know of her she's a good person and you can't you know again it's a bit. Empty. Because I think if you work with, you probably know her more than what Kevin Hart does you generous these Kevin Hi an equal because if you're an employee, you definitely seen the dragon in L. Degeneres by. Commendable that he would grab way to stick his neck out to kind of defend. He's friend in public this way from page six following. And then you genital on inside with a Pal Kevin Hart shortly after the Germany defended the embattled star allegations of toxicity in general show dressing, they're printed navy top page cargo pants and Sando degenerate sixty to launch with heartful one at the Rosewood. Merriam. Beach in Montecito California where she was sipping wine while chatting with Har- wore light blue shirt imagine short small part joined choruses of celebrities including K. Perez born and Dying Keating on other voices support for generous who recently come into fire of Clinton she's created a toxic work. Environment and former energy stop accused topics to show of sexual misconduct. Now, that's just looking at it from plainly right is a bit I would imagine if you is interesting because counter-culture is getting a bit crazy and so people in front of the bus that shouldn't get funded diverse absurdities are been al get worry if they don't stick up with somebody eventually is gonNA come after them but I still think is a bit strange that celebrities a coming out and defending somebody who's being accused of a toxic work environment bio employees. That's very strange and pre tone. Definite. It's not that you know another sabotage accusing of light blocking her chances of becoming a Hollywood. Star. No employees that work day today show runners and stuff I saying that she's a horrible person to work for right and she doesn't create the best working environment and her mantra be kind is complete falsehood as for the show and. Say No no no, she realizes. She's really lovely to me. Of course, she is your in Bloody Jumanji. Of course you're GonNa be nice to you Jeremy So. That is that really doesn't sit right. It'd be by also think it's an effect is a natural effect or consequence of some celebrities getting counseled who shouldn't get counseled and December he's feeling if eventually the cancellation guillotine is gonNA come down their nick and they'd much rather stick their neck out and trying to defend somebody so that when it does happen to damn they have somebody that can rally around him I think. So especially it because it doesn't re is all timing that because Luke come out now and defend Ellen in this case because it doesn't seem that it seems quite dry. She obviously is a bit of a pain to work for. I don't think it's any secret I think everyone probably new distant but I guess you know in this new age where everyone wants to have a safe space it gets a bit of a problem but I don't know. But again, I still came half for doing it. Maybe it's a it's again it's him kind of pay her back for sticking by him when he was his troubles. US here. It says it's crazy to see my friend go through. What she's going through public hoppers instagram an August. He said I have no years and I say that she's one of the people on this planet. She has treated my family and my team of love and respect from day one the Internet has become a crazy world of negative liberty. We are falling in love with people's downfall is side. When did we? Get here. Yes there's element of that I do think there are some people that were looking for to Ellen failing I. Think much less James. Corden. In the UK and it has a people that love her people that completely hate her guts, which is understandable I. Guess if you're not level, it's just what it comes to. It comes with the territory there's. Probably no rational reason why people don't like her she be a little bit drown the show the whole dancing things a bit cringe but she was pretty decent enough and everybody would like sit in front of her and talking about their most for soccer secrets. So what can you do is community it says I stand by the ones I know and I. Love looking forward to the future we get back to loving one. Another this hey s has to stop hopefully, it goes out style soon, dispersed is not meant disregard the feelings of others, index brands simply to show what mice brains, my friend, Love You for Life Ellen definitely agree with, and this is what you would want to. Again, it's not the same with. Those underage goes involved but reading the story, this is what you would have wanted from Brian Kinda Brenda Schultz to their friend Hey I'm GONNA stand by my friend because I know him to be a good guy. So that in case the get it the cancellation getting comes for you. You have somebody else cut valley around you when they you scurry back into their little caves as up pointing fingers opportunity I didn't know anybody eventually those same people that council everybody they smell blood and eventually after you pence with Bryan callen situation and hence may be up allegations are might come out in the future allegedly if you believe what you read an incident, but again I think is commendable. Maybe ill timed because again, the allegations from opposite expertise mainly there from people actually work on the show but again, you know look it is what it is. An might be a better painter work for, but I don't thinks any secret and I just think working entertainment industry and that level you have to expect that some people that you work with are to be complete absolute assholes they're going to you know rule with an iron fist they're gonNA make the work environment that you work in very, very unpleasant but they should serve as an example of what not to do when you get your position I think in my opinion but again, what.
"influencers" Discussed on ChupaCast
"Cut off supper maple took care of possible. I ever got US signing the losing races. They'll seeking roof your opinion geeky persona Jerusalem my coma supposedly second Kinda Soon Ma. Swanson thinks of me by default. Excuse me deal might turn out of. The males has zone looking for tumble so ago. So Laso hitter. I also give a new by the Philippine Philippines Vicky says wikileaks not all Ramallah influence at April. Now I'll go through cycles dodgers. I guess to give sequel Savino Mahboob this kind of all post you too fragile. Cyber team no say quit you here is an not the image zip no precarity. Who told them network? You put rice. I gotTA gotTa get get guys to Jerky Moose Path. Reggie make it. But he folic mill was sort of male staint saint like okay quiz. What was postseason since equate to the crew is seen as Apollo's nowhere do Geo Interim Poor Clark in one thousand eight hundred money goes ourself? St Paul's as special earn Tulku is still do Jacob. The Monday coming up. It won't autobiography on. Its the cheater meals away vomiting tournament repugnant cylinder. This curry Jiechi Markelle cleared as simple face. Sacramento compression low declared Papa Guy Basically Rozov much. What is it is it would be in other ways? Allegedly squash are mark. Annuity PASEO UNLESS AGREEMENT. Kind of brain training by a wetness communicable. Upc palpably this. This is influence while Paul Dodge portion of sorts. Off No gas up because he puts on IHEART. Nope I'm mark approve. Poop ruthless gotta come. Knock it it that you were going to sell you this. Cg McDowell would each more or call. But but I really don't basin for those two discount is you could say they've documented monitoring instrument. No you anymore anymore. Because he only goes to keep more of your seeing better venue. I if you join a villa volative it'll be full of Mon Mike Kesse J. Joel embiid really WanNa leave you. A toyla equal booby infantile put underground. No meaning. No meaning got him. If much more patchy leading derailed you Ryan Toy she keeps the two eight kids because kids do Ryan not thinking that Awful Ryan Lucas to have a say filled with this but I was sitting at the main label youtuber dispatcher during destroy to Salon de Vinci all Zoya Le`veon's Agora Michael NEOM. Some terrible come is Doi's me it's thing worship of US kind of through the G This seal who pay MSCI Zarem Sing Tao associated. Oh come on. Kiko consumate civically. Mci Gila leave shackled. Lucado daily problem for the job was. What's his career? He's not going to cost tour law. Hey mickle sell the Puska game. Love Card Chihuahua Leonova Positive Positive. Four Moon when? I need your head of eclipse in Cutler Vinci medium. Be sure about putting the door now putting the door when he gets the on board party Doug Alita he stopped at fought the Fazul. Is you'll Bunka journalist now. Who Look Netflix peanut too. I do too well as we got a new vigil last week but is a put. Thank God Tomas is sort of the people who buy OPTIMA surround Kelly talk of Adila Bay. Dvd's Chucky a gravel veto Ilya indicated to allocate Donegal's circus. Kara safe as it to do he saw at Jiffy supercar. Or you gotta Severe Commit Sports Talk. Go and see the PUCK In July God got up. Viking bull away through sunny so it was awesome. We do Maluku. No Dang Kataoka for sokaia befall multiple Solon Okada boggs editor. He says don't survive. I mean those are Moody's Steam Dot P. Lots reisman Questo Feleti of eating food to feed due.
"influencers" Discussed on Smart Passive Income
"But we wanted them for the purpose of having twos that Caleb, and I both had one at a at an event or these influencers that we have have been so blessed to have some conversation with to give the give it to them. So that perhaps one day they might actually use it, and and and endorse it in some way, shape or form. So yeah, just thank you for sharing that because that's a really important part of the process the way physical products work, which is really interesting is that in this isn't all physical products is obviously people creating physical products on NC. Right. So you know, we're talking about. Highly manufactured things that you can at some point in time have manufactured on a line of some kind and in order to do that if you were to sell, you know, so many units of something, and you just want like that many made by by machine or factory process from our understanding you have to think about creating molds and molds are essentially if you think of a mold of something you then. Pour something into it to create the item in a much more rapid sequence. So instead of grabbing a large chunk of metal and then carving out by hand like the shape of this thing, you actually can create a mould to then. Pour a substance of some kind that then hardens into the product that self whether it's a plastic or a aluminum alloy or zinc, alloy, or whatever the the an the the final material may be in each hat like things are cheaper than others and other things are more expensive. So that's again a lot of decisions that I didn't know. I would have to make because initially I thought this thing was going to be just like a nice higher level sort of plastic, but we've landed on sort of an aluminum alloy based on the feel and the look of it and the shine and all those kinds of things but molds are expensive. And for each part that you have in the process, you need a new mold. So you know, we we were looking for ways to remove the number of bold, we need it. I mean, there was at one point where we had a conversation on. Can we make all three legs the exact same which would be amazing because then we would just need one mold and of the three instead of three which would be significant savings, but unfortunately, because of the way that the switch pod works each one is actually different mostly at the top portion where it connects to the others sort of like a little puzzle. So we have like three puzzle pieces each that are little bit different, unfortunately. But it's just the nature of the way that this thing works, and that we would want it to be for the end user. So in total what's going to happen is we have. What we have called the center leg the right leg in the left leg. Those are each separate mold each costing fifteen thousand dollars. So if we would want to have the thing manufactured before paying for any one single unit we would have to have these molds created so fifteen thousand each for each of the legs seven seven five for the mounting plate. And the knob the mold for that is about sixty two hundred. So and then there's some testing involves so all in all to get the molds created to then begin to stamp out. These things is gonna cost sixty three thousand dollars sixty about sixty four thousand dollars. So in our head. We're like, wow. Even before we sell one in order to even produce one. We would need sixty four thousand dollars plus then the unit price after that. It's it's the numbers are kind of mind boggling when it comes to something like this..