35 Burst results for "Horner"
Cubs score 5 in 10th to beat Phillies 6-2
"The cubs erupted for 5 runs in the tenth inning to beat the Phillies 6 to two Third baseman Alec bohm made two miscues during the rally including an error that brought home two runs Wilson Contreras capped the scoring with an RBI double Nico Horner homered and scored the tie breaking run The home run was one of just three hits allowed by Philly starter Zack Wheeler in 7 innings Marcus stroman blank the fills until JT real mutos RBI single in the 7th ended his night The cubs have won three in a row since the 9 game losing streak I'm Dave
Hoerner gets 3 hits as Cubs stop slide by topping Mets 3-2
"Nico Horner's RBI single in the 8th inning cap to two run rally as the cubs defeated the mets three to two thus snapping a 9 game losing skid Played a lot of really close games against some of the best teams in our league and you know you try and stick with the positives and learn from that and but a certain point you do want to come out on top Horner had three hits as the cubs avoided a four game sweep and they go into the all star break 22 games under 500 The mets meanwhile are 23 over and lead the Atlanta Braves by two and a half games in the NL east David Shuster Chicago
"horner" Discussed on Bloomberg Radio New York
"President Biden is on his way to Saudi Arabia where he will meet with The Crown prince at Baxter has global news from the 9 60 newsroom in San Francisco. Yeah, exactly right, Brian, this is a fine line for him to walk or walk back. Bloomberg's Anne Marie Horner says The White House is confirmed it now. We have learned today that he will be meeting and sitting down with not just king Salman, but Mohammed bin Salman. The Crown prince of Saudi Arabia and we all know what the president vowed on the campaign trail is to make the kingdom a pariah said the current government and everyone knows the everyday decisions are really made by prince Muhammad that there was no redeeming qualities. So this is a walk back, but the president will be asking for help and more production to help with lower oil prices and Biden says it is time anyway to develop a working relationship in agreement. That's going to take a long time. But increasing the relationship in terms of acceptance of issues of each other's presence, the working together on certain things, it all makes sense. Mister Biden is getting some criticism coming out of his Israel stop. The White House had said, due to COVID, he would not be shaking hands with leaders. He did shake hands with opposition leader now Benjamin Netanyahu and then followed through with the other leaders. Macau was requiring the working staff at the sans China hotels to do daily nucleic acid tests after finding three cases at the Venetian. In the U.S., COVID response coordinator doctor Ashish jha says over 50s need to get up to date on their vaccinations. For people over 50, it is absolutely critical that you get a second boost or the data is on this very, very clear. For people under 50 FDA is looking at that very closely, I think FDA and CDC are going to make a decision relatively soon. Yeah, Josh
"horner" Discussed on Based On a True Story
"Near the beginning of the first Jurassic Park movie, we're introduced to the two main characters, doctor sattler, palo botanist, and doctor grant, a paleontologist, they're working together on a dig site in the badlands in Montana. My question for you is more about doctor grant because not only were you a consultant on the first Jurassic Park movie, but the filmmakers based the character of doctor grant on you. So what was your first impression when you saw Sam Neill's character portraying someone based on you in the movie? Well, first off, you know, it was Michael Crichton, who wrote, you know, who created the character. He had just writ, he had just, you know, read my one of my first books called digging dinosaurs. And it was about, you know, the discovery of baby dinosaurs and stuff like that. And so, you know, when, and that character, Alan grant, character in Michael Crichton's book, was actually based on two people, two of us paleontologists, a guy named bob baker and myself, and we had both written books that Michael Crichton wrote, read, and then he created the single character. And then when Steven Spielberg made, you know, started making Jurassic Park. He separated the two characters and made Sam Neill became Alan grant and he was supposed to be portraying me and then in the second version of Jurassic Jurassic Park two, the lost world. They he created a another character for bob. So I was, you know, I was interesting to see, and you know, you know, there obviously there are Michael Crichton that tried to get some things right, and some things were just fictional. One impression I got from the first Jurassic Park movie was the T. Rex hunted alone while the velociraptors are pack hunters. And I remember just from my own experience, I remember before I saw Jurassic Park for the first time, I used to think the T. Rex was the most dangerous dinosaur out there. But after watching Jurassic Park, it made me think that the raptor was a lot more dangerous because of their intelligence and ability to hunt in packs. Is that a correct impression to get about the velociraptors being even more dangerous than a T. Rex? Well, I think so. I mean, I honestly, I'm a proponent of the idea that T. Rex is really more of an opportunist. That it took sick animals and that it wasn't an apex predator by any means. So it was out there scavenging and taking down week animals. Whereas velociraptor or what we would call the raptorial amount of raptor and dinosaurs, they were, you know, they were the apex predators. They just weren't very big, but you know, you have a pack of them and that's more dangerous than even a larger animal because they are more agile and can get around quicker and. We think that much like modern birds, modern raptors, modern raptor birds, that they probably would just literally just start eating their live, if eating their prey live, you know, they didn't go to lions and tigers go to a lot of trouble though, to dispatch the prey first, they kill it, and then they start eating, whereas birds oftentimes will knock their prey down just stand on them and start eating it. So, you know, they don't really worry about whether the animals alive or not. Yeah, I think they even mention that a little bit, doctor grant mentions that in the movie talking about how the raptors would start eating them alive. Exactly. They just start ripping you apart. Neither one is a good way to go. No, that's true. You mentioned them going fast in the movies. I think they mentioned that the T. Rex vision was based on movement, but then they also said they clocked it at 32 miles an hour. And then the raptors in the first movie they mentioned 50 to 60 miles an hour, but then I think in Jurassic World, they actually mentioned 40 to 50 miles an hour. Raptors were faster. Well, the raptors were faster than T. Rex, but T. Rex couldn't run at all. The biomechanical, the biomechanical studies that have been done on T. Rex suggests that they might have been able to walk fast, but they could not run. The velociraptors could run, but whether they could make 40 miles an hour or not, I think is questionable. Okay. So it really did rely a lot more on the PAC mentality. It sounds like if they weren't that fast. Well, more likely, more than likely, yes. At the beginning of the second movie, you mentioned that the lost world, John Hammond explains how the dinosaurs have survived for four years since the first movie on their own despite being bred lysine deficient as a form of security. And what should have killed him after 7 days without these supplemental enzymes, they're able to survive and to quote Hammond from the movie, these creatures need our absence to survive, not our help. And that concept got me thinking about how different the environment and ecosystems are now compared to how it was when dinosaurs were alive. Do you think that dinosaurs could coexist and survive in today's environment with humans? Well, they're not going to do well with benzene in the atmosphere or some of the other pollutants that we dump out, but the climate really isn't that much different. I know a lot of people are sort of confused by time. The big giant dragonflies and the time when there was actually more oxygen in the atmosphere was actually 300 million years ago, not 65 million years ago. So, you know, people just get kind of confused by the whole time business. I don't think there was very much difference. Personally, at least all of this, all of the research I've seen suggests that there is negligible. The difference between N and now, other than the fact that we're killing ourselves with pollute, pollutants, everything else yeah, and I guess that could play a part into it, but for what it sounds like. Yeah, I wouldn't be enough even that maybe may not be enough. No, they do pretty well off available. In the lost world, there's another species of dinosaur that gets some screen time and it's shown throughout the entire franchise, and that's the copies. They're actually really cute in the movies. With their little chittering noises. And they're described as scavengers and they of course turn deadly when they team up and kill dieter stark in that movie. How well did the movie depict what copies were really like? Probably not at all. First off, first off, we only have a couple of specimens. And they're found in lakes. So their carcass has literally washed out into a Lake. And so we have really no behavioral information whatsoever. And they're basically a little raptor in a little raptorial like dinosaur themselves. And so, you know, there's really no nothing to suggest that they weren't feeding, having feeding behavior is very similar to velociraptor or other related dinosaurs. Today's
"horner" Discussed on Based On a True Story
"Today we're going to be looking at all 6 of the Jurassic Park and Jurassic World movies at once. I'm sure you're familiar with these films, but here is a quick refresher. The franchise started with 1990 threes Jurassic Park, which was directed by Steven Spielberg, and based on the 1990 novel of the same name by Michael Crichton. Jurassic Park sets up the storyline of a nearly completed theme park filled with dinosaurs brought back from extinction. Then there was 1990 7s The Lost World: Jurassic Park. Also directed by Steven Spielberg and that continues the story based on Michael Crichton's 1995 novel of the same name. In the lost world, the team of scientists are sent to another island less than a hundred miles from where the original Jurassic Park took place to study how the dinosaurs managed to survive. The next movie is Jurassic Park three. That was directed by Joe Johnston, and released in 2001 as the final film in the original Jurassic Park trilogy. This storyline brings back doctor Alan grant and doctor Ellie sattler from the first movie to help a couple find their missing son on the island filled with dinosaurs. 14 years later, the Jurassic franchise came back with 2015s Jurassic World. That movie was directed by Colin trevorrow, and it's the first time that we get to see a functioning theme park filled with dinosaurs. That theme park doesn't last long though. And that sets up the next movie 2018s Jurassic World: Fallen Kingdom. That film was directed by JA bojana and tells the story of trying to rescue the remaining dinosaurs from the impending doom of a volcanic eruption. Last, but certainly not least, we have the third film in the Jurassic World trilogy and the 6th film in the overall Jurassic Park franchise 2022s Jurassic World Dominion. That movie was, again, directed by Colin trevorrow, and it was marketed as the epic conclusion of the Jurassic era as it concludes the entire Jurassic franchise. The storyline in Jurassic World Dominion gives us a peek at what it's like for humans and dinosaurs to live alongside each other. Obviously, the storylines of the entire Jurassic franchise is fictional. But I'm excited to be joined by the paleontology consultant for all 6 of the movies and world renowned paleontologist Jack Horner. Before we chat with Jack, it's time to set up our game. Two truths and a lie. If you're new to the show, here's how it works. I'm about to say three things. Two of them are true. That means one of them is an all out lie. Are you ready? Okay, here they are. Number one, the current scenario of what killed off the dinosaurs is a meteor. Number two, they knew about feathered dinosaurs when the first Jurassic Park movie was made. Number three, the T. Rex could run over 60 mph. Got them? Okay, now as you're listening to our story today, your challenge is to find the two facts scattered somewhere throughout the episode. And then of course we'll do a recap at the end of the episode to see how well you did. All right, now it's time to connect with Jack Horner about the historical depiction of dinosaurs in Jurassic Park.
Dodgers rally late to win 8th straight vs Cubs, 4-3
"The Dodgers scored twice in their last two at bats for a four three ten inning win over the cubs Mookie betts tied it with a sac fly in the 9th and Will Smith ended it with an RBI double Jake lamb homered for the Dodgers who trailed three zero going into the bottom of the 6th Smith had two of the Dodgers 6 hits Nico Horner hit a solo Homer and Ian happ added a two run double for Chicago Cubs starter Keegan Thompson was reached for an unearned run and two hits while striking out 8 over 5 and two thirds Tyler Anderson and the Los Angeles bullpen limited the cubbies to three hits I'm Dave
Leiter works 5 1/3 in emergency relief, Cubs top Boston 3-1
"The cubs beat the Red Sox for the second straight day as Mark leiter junior led a three one victory Lighter allowed a run in just three hits over 5 and a third innings of relief entering the game after Alec mills left due to lower back pain with one out in the first Chicago took advantage of errors by third baseman Rafael Devers and pitcher Joshua and kowalski to take a two zero lead in the second inning Nico Horner and Patrick wisdom each had two hits in the cubs 5th win in 6 games David Robertson got four outs for his 11th save in 14 opportunities stranding the tying run in the 9th I'm Dave
Hendricks carries shutout into 8th, Cubs blank Cardinals 3-0
"Carl Hendricks tosses 7 and a third innings to lead the cups past the Cardinals three to nothing Hendrix gives up 5 hits and strikes out 6 to win for the first time since May 9th He now has a record of three of the 6 this season at his 13 and three lifetime against St. Louis I'll just keep it going just try and make a good pitch you know Like I said I still gotta just keep rolling with it and use what I usually did today and build on it but yeah I don't know Just gotta keep getting lucky against them Nico Horner hits a two run home run and Ian happ adds a run scoring double for Chicago Andre palante takes the loss to fall to two and three The win for the cubs is their fourth and 18 games the redbirds have dropped 6 of 9 Mike Reeves St. Louis
"horner" Discussed on Bloomberg Radio New York
"Julia you're right You commission that president Ursula von der leyen saying that the group has already started sharing gas with Poland in a Bulgaria which she says shows the unity We have as you know also reached an agreement with the United States to provide additional energy imports this year and the following ones And we are working hand in hand with our member states to secure alternative gas supplies from other partners to And says Russia's continued pressures amount to blackmail Also says unity but Germany is still receiving Russian gas and Bloomberg's Anne Marie Horner and says not all as smooth Quite chaotic as well and how Europe is going to respond and also the fact that Russia is just starting with Poland and Bulgaria So it does look like Putin is maybe testing the waters a bit before he goes after some of the massive yeah like Germany Germany says any band would have to be gradual There are also four other countries in the block that still have contracts U.S. has lifted some restrictions of sharing intelligence with Ukraine meanwhile is that confronts renewed military assault Ukraine does in the east and the south And the U.S. says it may be opening some of its embassies in Ukraine now Secretary of State Antony Blinken today in front of Congress Anticipation is that they will start in lviv in western Ukraine and look to reopen the embassy as quickly but also as safely as possible And that would include Kyiv as soon as possible he said There are some indications that Shanghai may ease the lockdowns in some way this so the government says well happen if cases continue to come down meanwhile amber to susa at Johns Hopkins Bloomberg school of public health says Beijing is holding Then Beijing is how many positives there are but so far it seems that they are containing their finding and able to quarantine the positives and we'll have to continue to monitor whether that remains the case Yeah and Beijing reporting out today 50 new local cases day to day which is down and Hangzhou has started mass COVID testing And the U.S. says it is embracing the seeming global shift from counting cases to tracking outbreaks and getting ahead with vaccines and other mitigation Former U.S. Secretary of State Madeleine Albright is being remembered at the national cathedral today Former Secretary of State Hillary Clinton when dictators dragged their feet or ambassadors filibustered Madeline never hesitated to speak up And just in case they didn't get the message she would put on a snail pin And President Biden said that albright would also teach the macarena on the floor of the UN Security Council In San Francisco metal picture in San Francisco I'm Ed Baxter this is Bloomberg All right Brian All right thanks very much Ed Let's get to global sports.
Jennifer Horn Tells Us About Disney's New Star Wars Ride
"Jennifer Horner is there. I am here, doctor gee, and more or good morning. Good afternoon. I'm telling you I'm losing it today. Never never. We don't believe you. Hardest working lady in radio. First things first. I'm still jelly at you. I am jelly since I was on your show yesterday that you've been to the new Disney Star Wars ride. How dare you go without me? The first thing I wanted to tell you when we talked yesterday thinking about you all weekend because I did go to Disneyland for the first time in it had to have been four years, I think. And that Star Wars ride, brand new, it's called rise of the resistance. It's really incredible. No spoilers, no spoilers. No spoilers. But just tell us a little bit about that experience 'cause I'm so excited. And I know Jeff is too. You're part of the, I'm sure he is. I love science fiction. I knew I know he loves science fiction and theme parks. They seem right up his alley. But no, you're part of the resistance. And you get captured and you have to find your way out. And it's 8. So it's like an RPG. It's a role playing game. Really kind of cool. You're in there for 18 minutes solid, and it's very immersive, so it's not just like you wait in line and you get on a ride, the beginning part of the ride is actually like a walk through. You feel like you're on the spaceship you're walking through the hall. Oh my gosh. I got a light saber and an X wing? No, but you can buy those. They are available. You can make your own lightsaber. You can make your own droid. I mean, you know, if you've got a 180 bucks to drop at Disneyland, they'll take
"horner" Discussed on Bloomberg Radio New York
"Russian troops shelling Europe's largest power plant located in Ukraine Ed Baxter has the details in Yeah as we've been reporting it is on fire Julia This is how far so far it's a unit one that is on fire and is in danger And the plant spokesman says it raises a real safety concerns Now Bloomberg's Anne Marie Horner and speaking on Bloomberg television with David and glass says the foreign ministry dietro Cuba is demanding a stop to the shelling of the area so that firefighters can put out the fire He says Russians must immediately cease the fire allow firefighters and establish a security zone David I spoke to the head of the IAEA today They're the nuclear watchdogs about this exact situation because you had individuals working in the plant not taking breaks They couldn't get out because they've been encroached by Russian soldiers and they're actually a lot of protesters as well And there was almost contact between these Ukrainians and the Russian soldiers and Mariano grossi the director general of the IA delicate situation And this is something that they were constantly monitoring and this evening it definitely seems like it is worsen and it's becoming an incredibly dangerous situation Yeah Bloomberg's Anne Marie horde they're saying that the foreign minister actually said that it could be ten times worse than Chernobyl Now this has numerous implications nuclear safety potential fallout experts are saying that since Chernobyl in the 80s safety measures have been taken so there should be limited but concern of course exist And well as well as produces 20 to 25% of Ukraine's energy output So it is developing at this moment and we will continue to keep you updated on it The reports are coming out really is that the Russian shelling has increased throughout the entire country of Ukraine at this point In San Francisco I met Baxter This is Bloomberg right Juliet Thank you Ed 38 minutes past the hour time for global sports.
"horner" Discussed on MarTech Podcast
"Better at HubSpot dot com. Let me ask you about an example to make sure that I understand this. So at the martech podcast, we have our categories, right? Some guests are talking about B2B versus B2C. And we're actually creating a thousand word blog post on what is B2B in the context of martech. And the idea is that we're going to have this thousand word blog post, which is a relatively long post with links to all of the content related to B2B that we've published. Is that a pillar page? It's essentially the hub where everything else can link a category page. Yeah. A hub is a great word for it. So we typically look up words that we want to rank for. So video marketing is a great example. And then we create a tree of what are all of the questions people want to know about video marketing. Everything from what is video marketing to how do I get started to how do I create a video marketing strategy? And we go through all of that. Then we highlight which of these need specific articles and then wish are just going to primarily live within the pillar page itself and then of course which ones are going to be videos or infographics, but things like that. And then yeah, we create that hub of content that kind of houses all of it. And it's been really effective for us. I have been wrinkly surprised by the results in a very good way. And it's been something we wanted to spend more time focusing on. But just honestly, I haven't had the time to prioritize it. So that's been one of the big areas that we've really been focusing on during this time to prioritize that type of content. So content that maybe isn't as dial short term, but it's a little bit more valuable long term because we know that a lot of people, especially at the very beginning, weren't buying anything. So it didn't matter how much money we spent on sales and marketing. It wasn't really changing to buying patterns of our customers. We were thinking about how we could use this time to kind of build a longer term strategy to increase sales overall. Interesting. So we went through a similar exercise. And I think the takeaway here is if you have to pivot your marketing and you don't have the same playbook that you can operate from. You have to look for creative new ways to market or maybe the reality is that your business is going to shrink. And if that's the case, and there's no point you running the same marketing operations you were running, that gives you actually a luxury. It allows you to invest in some of the projects that you've had as your can't get to it right now, but want to do it projects. And for us here at the martech podcast, hey, some of the sponsorship outreach we were doing wasn't going to be a successful. We trimmed back in some of our paid advertising. We've got some extra time. What are we doing? We're starting to build out the community features that we have because a we want to build a community and get to better understand who is listening to our podcast, engage with them, but it also potentially gives us another monetization path down the road. So building infrastructure in the time that you have a little extra bandwidth and freedom is something that is a good use of time and will pay dividends down the road. As you start to think outside of just, hey, my business is going to shrink a little bit, but I'm going to try to make it up with future prospects. Are there any things that you've seen businesses do to protect their growth marketing plans that are more short term viral or hacky ways to continue to get growth while moving away from their existing playbook? So one thing that we've seen are clients refocusing on certain benefits of their products that may be worn as important before. So give me an example of how a company is changing their growth strategy, whether it is marketing mix, moving from paid to content or sometimes just thinking about describing your business in a different fashion, any examples come to mind? Oh, yeah. We've definitely seen this a lot. A lot of products have multiple features. And one example that I think of immediately is there was a client we have that is energy packet. It's a power you put it into your water. I feel like an emergency type thing. Exactly. And it gives you energy and it helps boost your immunity and gives you all the vitamins and minerals that your body needs and traditionally, we have really always focused the conversations around the energy that it gives you. And that's what they've seen traditionally convert the best. But in light of what's going on currently, we've really shifted their focus to talk more about the immunity benefits. So how it's going to boost their immune system and kind of keep them healthier because I think obviously in the current climate, that is top of people's mind right now. Brilliant. I could see a company like 5 hour energy starting to be called 5 hour immunity. Just have the exact same product and just change the label. Yeah. I mean, things like that. We've definitely seen some of our customers kind of revisit their messaging and talk about different product features that make more sense in today's climate. So I hope I guess the last question that I have for you is we talked about some of the ways that you can pivot your growth strategy. Hey, look, everybody focus on content focused on organic build relationships. Those are some of the channels that I've seen brands be successful with. What are some of the things that you don't want your customers to do? You don't want to continue on as if nothing has happened. I would say for the large large, large majority of people and companies and brands, this is a big change. And most consumers are experiencing that same change as well. So I think you really have to think about what makes sense for your brand right now and be able to respond quickly and adapt to really stay relevant and continue to grow. Yeah. And authenticity, the right person, right message, right place, right time, the message is going to change in this area. It's a dynamic shift that we're dealing with. If there's anything else we could use, hope it's a little bit of hope. I appreciate you coming on the show. Sorry to make a pun out of your name, but thank you for being our guest on the show. It's been such a pleasure. Thank you so much for having me. All right, and that wraps up this episode of the martech podcast. Thanks again to hope Horner, founder and CEO of lemon light for joining us. If you'd like to get in touch with hope, you can find a link to her LinkedIn profile in our show notes. You can contact her on Twitter, her handle is hope Horner, HOPE, HOR, NER, or you can visit her company's website, which is lemon light dot com LN LIG HT dot com. And a special thanks to HubSpot for sponsoring this podcast. If you're ready to combine and scale your email marketing, multichannel automation, reporting dashboards and your sales management, you can learn about how the HubSpot CRM platform can help your business grow better at HubSpot dot com. And also, a special thanks to upfluence for sponsoring this podcast. If you're looking for a professional creative or if you just want to enrich your existing database to find your most influential customers, affluent will source influencers and create custom sequences to automate and influence our outreach campaign that creates long-lasting and profitable relationships with your brand's most important ambassadors. To learn how to tell a better brand story and drive more revenue through influencers, go to get dot influence dot com slash martek. That's get dot upfluence, UP, ENCE dot com slash Marta. Just one more link on our show notes I'd like to tell you about if you didn't have a chance to take notes while you were listening to this podcast head over to mar tak pod dot com where we've got summaries of all of our episodes, contact information for our guests, you can subscribe to our once a week newsletter. You can even send us your topic suggestions or your marketing questions, which will answer live on our show. Of course, you can always reach out on social media, our handle is mar tech pod, MAR TEC HP OD on LinkedIn Twitter Instagram and Facebook or you can contact me directly my handle is Ben J shapp B and J SHA. And if you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, we're gonna publish an episode every day this year. So hit the subscribe button and your podcast app and we'll be back in your feed tomorrow morning. All right, that's it for today, but until next time, my advice is to just focus on keeping your customers happy..
"horner" Discussed on MarTech Podcast
"Viral hacky iPhone video for marketing? We get this question all the time. iPhones are amazing now. Can't we just fill our own video? And the answer is, yes, you can. And what we believe is that the type of video that you create and basically the quality directly relates to where you're publishing it. So you wouldn't probably publish an iPhone video of you talking about your brand on the front page of your website, but you would absolutely publish an iPhone video on Instagram stories, answering questions that your customers might have. I think it really comes down to distribution strategy and how people are normally seeing content on that platform. So there's definitely a place for self filmed iPhone videos. And definitely more places now than there were ever before. But I still think that there's definitely a world where you do need the higher quality video production where you have particularly any kind of pay dad. I feel like, especially that's ran on over the top or on a lot of the digital spaces, like you're still going to need and want to present your brand in a free polished way. So as you think about the difference between video content between text, even imagery, graphic, digital, whatever you want to call photos. You have to match that with the right medium. And the fidelity matters as well. When you're focusing on standing out, you're thinking about putting the content strategy together. Let's say you're new to building a content strategy. You're going to answer your customer's questions. Are there any other tricks or hacks that you can think of to make sure that you are positioning your brand in the right way and also making sure that you're getting the distribution or syndication of your content? I think it's about presenting something new. A lot of content that we receive is regurgitated content from three other places, and I understand that. Sometimes that's how we receive information and then kind of re graft it to kind of share a similar message. But I think to really stand out, you really have to bring some of your own information to the table. And your own experiences. And be willing to take some risks. Whether that's from a video standpoint or content standpoint, I think that doing something that's a little bit different than everyone else is important. And I think one of the key tips when you're thinking about syndication is understanding the audience that is on the platform and the way that those platform works, you mentioned iPhone videos are a good fit for Instagram stories. Where your homepage you might want to highly produced videos. When you're starting to think about syndicating your content, there is always an opportunity to take long form content and break it down into short form content. You need to make it in the right format for the right channel. And then also publishing content consistently. It's something that we've learned here at the martech podcast. If you're not going to publish regularly, you just don't get that repetition you don't build the reputation with the audience that you're trying to meet. Does your answer is yes. With regards to formats. So you're a 100% right every piece of content that you publish should be optimized for that particular medium. We have a book called a social spec deck that we made and it basically just goes through every single platform and be happy to send it to you or your audience goes through every single platform and shows things from the size, the weight of certain videos for different platforms, as well as kind of the tips and tricks to optimize your video for that platform. So I think it's something that everyone should always keep in mind, especially because, you know, filming video content can be costly, so it's really important to make sure that you're using the content and the widest way possible. So repurposing it and using a different way. The social spectacle, that's great marketing right there. I'd love to be able to distribute it to the audience, everybody will put a link to it in the show notes and we'll also put it on the page on our website for this content. So, hey, we've got our call to action now. That's also important when you're standing out in your content efforts when you actually get a hold to somebody. Why don't we talk about that? How are you actually thinking about driving conversions and standing out as one thing, making sure that your content actually drives business results is another one talking to me about closing the loop and getting the desired action you want out of your content? This is actually something that we still test every single day. We don't have this perfectly figured out. We get a lot of traffic to our blog and we get a lot of eyeballs on our content, but it doesn't always turn into the next step in the funnel. Some of the things that we've tried that we've definitely seen work are exploring different calls to action. One interesting thing that we noticed is that when we took softer calls to action, they actually converted much higher than the call us now or book your appointment now. So that's been really interesting, driving them to multiple pieces of content. And then the other big thing is making sure that you have an email drip funnel to follow up. So if they are looking at content that is about a very specific thing, especially if they looked at multiple pieces of quantity about that idea, making sure that you're following up with some other ways that they can find content about that same topic. Yeah, I think that's really important. Part of building a great content business in a great content archive is producing great content, right channel, right place, but also understanding who's consuming it and where they are in the buying journey so you can lead them not to the end of the funnel, but to the next step in the funnel. Okay, hope I really appreciate the advice. We're gonna wrap it up for today, but we're gonna come back tomorrow and continue our conversation talking specifically about how to salvage your growth plan in the midst of this pandemic. So that wraps up this episode of the martech podcast. Thanks to hope Horner for joining us. Join us again for part two of this interview, which we're going to publish tomorrow. We're hope and I discuss, like I said, how to salvage your growth marketing plan in the midst of the pandemic. If you can't wait until our next episode and you'd like to learn more about hope, you can click on the link to her LinkedIn profile in our show notes. You can contact her on Twitter, her handle is hope Horner HOPE, HOR and ER, or you can visit her company's website, which is lemon light dot com LN LI GHT dot com. And a special thanks to HubSpot for sponsoring this podcast. If you're ready to combine and scale your email marketing, multichannel automation, reporting dashboards and your sales management, you can learn about how the HubSpot CRM platform can help your business grow better at HubSpot dot com. And also a special thanks to upfluence for sponsoring this podcast. If you're looking for professional creatives or if you just want to enrich your existing database to find your most influential customers, upfluence will source influencers and create custom sequences to automate and influence or outreach campaign that creates long-lasting and profitable relationships with your brand's most important ambassadors. To learn how to tell a better brand story and drive more revenue through influencers, go to get dot upfluence dot com slash Marta. That's get dot upfluence, UP, ENCE dot com slash martech. Just one more link on our show notes I'd like to tell you about if you didn't have a chance to take notes while you were listening to this podcast head over to mar tech pod dot com where we've got summaries of all of our episodes, contact information for our guests, you can subscribe to our once a week newsletter. You can even send us your topic suggestions or your marketing questions, which will answer live on our show. Of course, you can always reach out on social media, our handle is mar tech pod, MAR TEC HP OD on LinkedIn Twitter Instagram and Facebook or you can contact me directly my handle is Ben J shap be and J SHA. And if you haven't subscribed yet and you want a daily stream of marketing and technology knowledge in your podcast feed, we're gonna publish an episode every day this year. So hit the subscribe button and your podcast app and we'll be back in your feed tomorrow morning. All right, that's it for today, but until next time, my advice is to just focus on keeping your customers happy..
"horner" Discussed on MarTech Podcast
"The martech podcast is a proud member of the HubSpot podcast network to find great business podcasts like this one, visit HubSpot dot com slash podcast network. From advertising to software as a service, to data. Across all of our programs and clients, we've seen a 55 to 65% open rate. Getting brands authentically integrated into content performs better than TV advertising. Typical lifespan of an article is about 24 to 36 hours. We're reaching out to the right person with the right message and a clear call that action that it's just a matter of timing. Welcome to the martech podcast, a Ben Jeff LLC production. In this podcast, you'll hear the stories of world class marketers that use technology to drive business results and achieve career success. Will unearth the real world experiences of some of the brightest minds in the marketing and technology space, so you can learn the tools tips and tricks, they've learned along the way. Now here's a host of the martech podcast, Benjamin Shapiro. Welcome to the martech podcast. Today we're going to discuss how to use content to stand out in the age of the coronavirus. But before we get to today's interview, we're going to kick off the show with a marketing minute, where we invite a friend of the martech podcast to help us answer a listener question in 60 seconds or less. Here for today's marketing minute is will Barron, who's the managing director of salesman dot org and the host of the salesman podcast, which is the world's most downloaded B2B sales podcast, and a fellow member of the HubSpot podcast network. In his podcast, will help sales professionals learn how to find buyers and win business in a modern effective and ethical way. And will has been kind enough to answer a question from Danny duel, who is an enterprise sales account executive from molecule, which sells the Tesla of home and office air purifiers. Danny asked how valuable our trade shows today and what percentage of sales revenue should come from them. Okay, here's will's answer. The value from trade shows are twofold access and status. So when I went to medical device sales, I attended all the big urology and gynecology trade shows and I'd be networking with the surgeons and hospital executives before the event to make sure that they came over to our trade boob and there were wise enough to either put in a good word with one of my managers or the senior management at the event, or to make a few connections for me and they knew that if they did me those favors, I would look after them from a sales, training, customer service perspective, long after the event was over. So that's access. Alternatively, now that I'm selling our salivate sinful academy program in the corporate world, I'll attend trade shows because they don't want me to even speak on stage or host the salesman podcast live at the event itself. I in return get pitched as an expert to everyone at the event that's status. So trade shows you need to get access or status. If you're hoping to just bump into your buyers, haphazardly, then I'd probably be investing my time energy and money elsewhere. Thanks, will. If you're interested in hearing more from will barren on the salesman podcast or any of the other great hosts in the HubSpot podcast network, you can go to HubSpot dot com slash podcast network. All right, on with the show, here's today's interview. Joining us is hope Horner, who is the founder and CEO of lemon light, which is an on demand video production company that offers brands and agencies access to high quality affordable video content nationwide. Hope is a three time entrepreneur who has been featured in ink's top 25 entrepreneurs to watch and entrepreneurs 11 marketing experts that could change your business. We're very excited to chat with her today and we're going to discuss how to stand out in a cluttered content market. But before we hear from today's guest, I want to take a moment to thank upfluence for sponsoring this interview. Are you looking for ways to boost your brand's visibility without over indexing on performance marketing? Whether you're looking for a professional creatives or if you just want to enrich your existing database to find your most influential customers, affluence will source influencers and create custom sequences to automate and influence our outreach campaign that creates long-lasting and profitable relationships with your brands ambassadors. The effluence influencers CRM makes it super easy to manage creators all in one place so you can keep track of your favorites, work with them across several campaigns, easily build list, and it also integrates with ecommerce platforms like Shopify and Wu commerce. So if you're looking for ways to diversify your marketing mix, it's time to start boosting your brand's influence with upfluence. Ready to tell a better brand story and drive more revenue from influencers, go to get dot upfluence dot com slash martek. That's get dot upfluence UP ENCE dot com slash martech. Okay, here's my conversation with hope Horner, founder and CEO of lemon light. Oh, welcome to the martech podcast. Thank you so much. It's a pleasure to be here. Just on name alone, I'm thrilled to chat with you. We could all use a little bit more hope in our life. It's the age of the coronavirus, marketing is changing, lifestyles are changing. Good news is we still get to talk about marketing, even though we're trapped at home. How are you getting through everything as your business been affected with all that's going on? We are managing. These are definitely slower. And it's really all been about adaptability. So taking a week to week figuring out what's working, what's not working, how can we be smart about how we're spending money right now from a marketing perspective where to shift budgets, it's really about responding quickly and making sure that you're able to continue to adapt along the way as you learn new things. So you mentioned that you have to be more judicious with how you're spending lots of companies are pulling back on their performance marketing budget, making sure that they have more runway, hopefully being able to retain their employees as well. And that means that if you're not going to be working on performance marketing, if you're not buying advertising and you still want to be an effective marketer, you've got a couple options. Hope and pray. Virality, you could build a content business. That's kind of where you specialize lemon light is centered around video production, but you're a content expert talking to me about some of the ways that you're seeing people use content effectively and really now that people are flooding the market with more content and focusing on their content strategy. What's the right way to stand out? I'm going to talk about kind of short term strategy and long term strategy because I think with this kind of unique time, there's been a really great opportunity to examine both. So short term right away, the first thing that I think is most important, and most people have probably done this by now, but it's really looking at the content that you've written, the content schedule to be distributed and saying, okay, what doesn't make sense for our audience anymore? What feels tone deaf? So the first thing is like, okay, what should we definitely just pause for now entirely? What can we take and then maybe re craft and repurpose to be a little bit more relevant to what's happening today? And then lastly, what are the opportunities from a content perspective that we can take advantage of right now that is going to help our customers have a better experience through these times? So I think the first stage that you're talking about is evaluating your content assets where you have to look at what you have that could potentially be repurposed and republished. Hold content evergreen content can be updated and it's made new. But you also need to think about what you already have to make sure that you're not publishing that's going to showcase your brand in a tone deaf way or in a negative light. Give me some examples of brands that have used content that they're.
"horner" Discussed on Hidden Brain
"From hidden brain media, I'm shankar Vedanta. This is my unsung hero. Stories where one person reached out to help another in a time of need. Hello, my unsung hero story is from a doctor I heard over 30 years ago. Since I'm here because he rarely got any recognition for his huge heart and his unselfish actions you mean the world to me and I can't thank you enough. Today's story comes from Justin Horner. In 2011, Justin was driving down a busy freeway in Portland, Oregon, when his tire blew up. He had a spare, but he needed a Jack. So he made some big signs that said he needed help. Put them in his car window and waited on the side of the road. For three hours, no one stopped. Then, right around the time he was about to give up and try to hitchhike, a van pulled up. And out bounded, I guess what I would call my unsung heroes. It was a migrant working family. Agricultural family that was in Oregon picking fruit. And they didn't speak any English, save for their youngest daughter, who was probably like 5 or 6. She spoke a bit of English and they just immediately said about helping. They came over he unloaded his Jack, and it was pretty obvious from the get go that the Jack was going to be too small, but the man was just undeterred. The man seemed to know exactly what to do next. First, he went back to his van and returned with a saw. Then he found a big log on the side of the road and cut a section out of it. Together, Justin and the man rolled a wood over to the car, put it under the Jack, and managed to lift the car. Now, they just had to remove the busted wheel. So the man gave Justin his lug wrench and Justin started twisting the balls out of the tire. But the wrench was flimsy, and before he knew it. It was broken. I just cheered the head clean off of it. And the guy just took it from me and he immediately gave it to his wife. They had a short conversation and she got in the van and took off. It was explained to me that she was going to go replace it, and she was back in no time. When she returned, we were able to get the wheel off, and we were able to get the spare on. And it was just amazing. And you know, when we got finished, she even produced this big water jug, you know? What you would dump on a coach at the end of a winning football game. And we were able to wash our hands and I just thanked them and thanked them and thanked them. And I tried to give her money. I only had a $20 bill, and I just thought, you know, you drove around. You've been here for an hour. It's the least I could do. And she just wouldn't take it. And you know, I understood, you know, they just wanted to help. But I was really adamant about giving them this money. I eventually just kind of put it in her hand. And I just said, you know, there's no way I'm taking this money. And I kind of walked away. And it was when I walked away that their little girl called out and she asked me if I was hungry. And in fact, I was starving. I was on my way to lunch when I had the blowout. And she brought me a tamale from their cooler and thanked me and I thanked her and she jumped in the car and they just took off. And as they're trying to get into traffic, I unwrap the tamale and my money is in the tamale. They can unwrap the tomorrow way they'd put the 20 in and then they wrapped it back up. And I just immediately get out of the car and I run up to the van. He's still trying to get into traffic and he rolls down his window. He sees me coming. And he's just shaking his head and I'm just, I keep saying like poor for war. I'm holding the bill out. And he just kind of puts his hand up and he just, you know, with this big smile on his face, he just says, today you tomorrow me. And gave me a wave, and he rolled up the window, and drove onto the road and took off. The last thing I saw was his daughter in the back, just waving goodbye. And I never saw him again. It's weird. It just seemed like some, you know, chicken soup for the soul kind of thing, right? Today, you tomorrow me, like, it could have been you. It could have been me. But when you start taking it apart, it's kind of big. I think at the end of the day, it just shows you that everyone can be vulnerable in a given situation, and.
"horner" Discussed on First Take
"Put me on sneaker game and now it's so every time i see you either have j. You have or. I am inspired to. I love it. It's a new phase of our life. I live in addition i love. That casual has become so acceptable. You mean like getting all dolled up. These days is okay. Whatever charlie anyway. Yeah okay okay. No i'm not i really. I wear sneakers i mean. It's like a throwback you remember when you were growing up like grade school. you'd always were sneakers with everything and now it's like we're throwing it back. I love it. it's cool. It's cool again but i'm getting on the six. Pm sports anchor and you can catch me on hp around the horner to kimberley's point On instagram but mostly because people like my children. I keep getting that by the way. Do you guys. I'm starting to get a little bit. Was feel like everyone's like oh my god. I love following just for kids. I'm like i literally have nothing. Without them i am. I'm ready to stage..
Drunk Florida Man Really Screwed Up Child’s Daycare Pick Up
"And intoxicated. Florida man picks his child up from daycare and then comes back again to pick his child up from daycare is a great title. You just get the whole flavor of what this guy's about a florida man is facing child neglect and driving under the influence charges after an incident with his stepchild police in polaka florida. They say that reginal horner a great name. Reginald horner sounds like one of those names from like the sixteen. Hundreds reginal horner picked up the kid. From god's little creations daycare oh poor. God's little creations daycare god's creations and not in the hands of the best people. Unfortunately people like reginal horner like to throw a few back and then pick up their little. God's creation the daycare where you go and reginal allen go in and pick up gaza little creation which is also. Well it's my step child is technically not my creation. But it's definitely god's creation gonna go yet take your home. I don't know if it's a boy or girl in story and read a little bit. This wasn't a concern at all. That reginal horner was picking up the kid. From god's creations daycare until he returned a short time later looking around. Ask asking whereas kid is. He's looking around to pick up his kid. He told the employees. He didn't take the child yet. They said reginal. You came already. And you've got your little god's creation
"horner" Discussed on Identity at the Center
"Millions hundreds of millions of users. And i mean look you know. I work with organizations all the time. Who when they face that those corner cases they say well. You know something like pastoralists won't work because you know we've got these horner case it'll short work for ninety eight percent of our user population but these other two percent so we have to design the dummy solution that will work for one hundred percent and i think that's the trap that a lot of folks fall into solving for the corner cases been solving for the ninety eight percent and then having a fallback solution. Okay those super sent. They can use the past decide you know but because still ninety if you solve ninety percent of the problem you've reduce your tax service quite minutes but again think about think about the end user for secular. The thing that i invite everyone to explore is considered the other side of the table. For a moment you are protecting. Let's say for now the paycheck of that worker in for whatever reason that account gets hacked and now their paychecks rerouted the direct deposit and they get rerouted to the wrong account now. That person is not getting paid right and is severe inconvenience for that person to get paid because they probably have mortgage payments and things anchor on that they paycheck hitting so. They had to tackle that while they're busy working now. They have to go tackle. This employer has to do whatever repairs they need to the provider involve and all of that sort weekend remedy this situation and potentially go chase the bad guys and in many cases you know re- returned to money back but boys that intense isn't that damaging isn't that it's stressful for that person. You know if you think about people who live paycheck to paycheck and again desks workers hourly workers you know. They tend to be in that in that segment of population. That a paycheck is significant..
"horner" Discussed on F1: Beyond The Grid
"It was fantastic to hear from christine. Wasn't it he pulls no punches. And he leaves us in no doubt about his in the team's motivation even with the change in regulations coming in two thousand and twenty two. He wants to win this year and next year. And why not as. That's the job of a front running formula one team. It's inspiring stuff and the conversation was littered with fascinating insights. The fact that adrian newey is motivated now as ever. He has been the soft landing that the team is going to get with honda next year while they continue to set up red bull powertrains even the prospect of a ripple powered road car for the future and i loved cristina's description of max chapman as a no bullshit racin and go on then come up with some ideas. F red bull win the world championship this year. Walk should i do and for reference. The only thing. I'm not good at a heights krisztian. Many thanks for your time. It was great to chat and good luck for the remainder of the scene. And before we move on please send in any stories or thoughts that you have on christian. We didn't do this after first appeared on the show three years ago. So don't hold back. Did you see him race in formula renault formula. Three or formula three thousand. Have you bumped into him anywhere since. Let me know and remember a read out the best ones next week. So send them to me at tom. Clarkson f one for use the hashtag f one b on the grid which brings me onto what you sent in about. jack lafitte. after last week's show like so many of the sport's golden all these. There's a lot of love for shack out there. He was a brilliant character and a very fast racing driver. Death i've been. I've got in touch with this message. Such an exciting f. One beyond the podcast with jack. He says as a ninety eight. It's wonderful to hear anecdotes from the earlier. Decades of formula one. I love mentioning kimmy. As is contemporary on the curren greet i can easily imagine kimmy rocking. Pj's in the paddock. Had well thanks for getting in touch. Yes chemi the pj's but so could lewis. In fact louis at most races does ludovic had this to say a great chat again. This guy was driving and survived in one of the most interesting errors of former one. He had a ton of fun and remains competitive and fast till the end of his career. What more can you ask for from life. And he still shop at seventy seven yes to all of the above ludovic jack was a great asset the sport then and he remains one today. I'm what about this from graham great interview. Jackie says one of f one's true characters his winning the first two races of nineteen seventy-nine in the beautiful dj jess eleven s teams ran the ground at responses to the lower seventy nine for the first time is a strong memory from my days of being an f. One of sess kate. While wasn't the league eleven one of the most beautiful cars ever seen in formula one. I loved it and it was driven by one of the coolest drivers in sports history as well wasn't it. I'm well end with this from master. Besides being a great driver often overlooked. Jack's montreal eighty-one masterpiece must be more recognized when we debate the greatest performance in wet conditions. Maybe his commitment wasn't enough. Yes but it's more relaxed. Approach was part of the character the f. one well thanks for the moat master and yes. Montreal eighty-one was a brilliant win by jack and from tenth on the grid as well it was great stuff. Well we'll have to leave it there. I'm sorry if i haven't read out your message. Thank you to everyone who sent them in. And i've read them. And i love him. Well that's it for another week. I hope you enjoyed hearing from christian and remember to send in your thoughts and stories on him as ever next week with another great guests from the world of formula one soc- beyond the produced by one in association with audio taping until next time. Keep it.
MLB Spring training: Teams get ready for 2021 season
"Each one deep in the White Sox win over Milwaukee. The Cubs tied the Giants and the Cubs are reportedly optioning Nico Horner to the miners to start the season. He's had a great spring, but 36 days in the minors will give the Cubs another year of control on the second basement high school football Yesterday, Meris took
"horner" Discussed on KOMO
"Two couple polices. Officers from Buckley Pula band, Pierce County Sheriff's deputies went to a home in Puyallup. You arrested domestic violence suspect about nine o'clock last night, The officers encountered the suspect in the roadway near the residents at the 1700 block of killed court in Puyallup, and shots were fired. We don't know yet of the suspect was armed or what led to that gunfire. Suspect is wanted in connection with the domestic violence incident that happened earlier in today in the city of Carbonate. Oh, none of the officers or deputies were heard the Vancouver branch of the N double A. C P is condemning recent protest violence in that city in response to the death. 21 year old Kevin Peterson, a black man who was shot by Clark County sheriffs, deputies, the Clark County Sheriff's office says Peterson ran from deputies along Highway 99 on Thursday night after a narcotics investigation. Investigators say they found a gun near his body, but they have not confirmed if he fired the first shots, which is what deputies claim. Ah, protest on Friday night at Vancouver's Esther Short Park turned violent, but the CP says it was not involved in that. Protests did continue over the weekend, but things stayed mostly peaceful. Frank Lindsay Camo knew a rally and march on Halloween night in downtown Portland evolved into chaos and violence, with police declaring a riot. Posters advertising the event with the tagline. Capitalism is scary. Demonstrators were videotaped smashing out windows in several businesses, including a bank to phone companies Stores, a hotel at a Starbucks. Terra Horner lives in the area, says business owners. She knows we're talking about leaving the city. This strip is the main for any protests. It seems like a lot of times and So the day after the elections is going to be scary, you know, whatever way it goes. I know they'll be violence.
Lunar Water is More Abundant Than Previously Thought
"Astronomers have discovered that water maybe far more abundant on the moon than previously thought water is is already being detected on the permanently shadowed floors of craters neither Luna polls with some never reaches and signatures for hydroxy polls that he's molecules made up one hydrogen and one oxygen atom has been detected on the lunar surface now, and you study reported in the Journal. Nature Astronomy is confirmed that water molecules comprising one oxygen and two hydrogen atoms. Good outage to uh-huh has been found in lunar regular. Even sunlit areas of the Moon, the observations were made by Sophia the stratospheric observatory for infrared astronomy a converted Boeing seven, four, seven SP airliner fitted with a two point seven meter infrared reflect telescope. The observatory which is operated by Nassar and the German Aerospace Centre de la was able to detect the molecules in the Moon Southern Hemisphere Safiya Project Site Alexandra Roy from dealer says scientists have been looking for water on the moon ever since the first lunar rocks were brought back to earth in the nineteen sixties. However evidence it's been hard to come by the first confirmation of Luna, water came in two thousand and eight from this moon. Meteorology Mabuhay aboard the Indian Chan One spacecraft which detected frozen on the shaded floors of Doc. Paula. Craters Sophia was able to identify the mistake fingerprint of water molecules in the mid infrared range at a wavelength of six micrometres in the vicinity of the the crater in the moon southern fear, and that raises some interesting questions where did the water in these non polar regions come from and how come it can persist in these areas without an atmosphere surface temperatures can read something like two hundred and thirty degrees. Celsius hot enough to cause water to evaporate under the hate of the light of Sun. Now, it's possible that micrometeorites which are. Constantly falling onto the lunar surface I carrying small quantities of water which deposited the lunar rocks during collisions. In the process, the water becomes enclosed in tiny glass bead like structures in the ground. Another idea involves a two stage process in which hydrogen from the solar wind riches the lunar surface combined with hydroxyl molecules on the ground to form water molecules. The data required by Safiya indicates that most of this water being detected so far lies within the substrate covering the lunar surface. Now, we're not talking about much Roy estimates. It's about the. Equivalent of a three mealy milliliter. A can of drink spread a resurface area, the size of a football pitch in reality, it means the moon still dry than the desert's of earth, but the quantity of water that's been discovered could still prove important future missions to the moon severe. We'll now observe the moon sunlit surface during different. Luna faces to investigate this water phenomenon in greater detail sinus that this will open up a new insight into where the water on the moon comes from how it's stored and how it's distributed across the surface. Meanwhile a second study also reported in the journal Nature Astronomy modeled areas of the lunar surface cast in permanent shadow finding that these so-called cold traps contain at least twenty percent of all the water is on the moon it seems small scattered. Cold trips are scattered across the lunar polar regions and could provide accessible water resources which could be used for drinking for making oxygen for breathing and making oxygen and hydrogen for rocket fuel. One of the study's authors. No, but Shraga, offer from the Planetary Science Institute says Future Lunar Rovers may have a hard time driving into date dot craters. With extremely low temperatures but smaller cold traps would be far more accessible. He says approximately ten to twenty percent of the cold trap area for water is fantasy contained within microcode traps must witcher less that a major across the discovery changes sciences perspective of water on the Moon, which until now is focused on the largest water as was situated within the broadest deepest craters at high latitudes astronomer. Johnny Horner. From the University of southern Queensland says these latest discoveries of water on the moon will play a major role in the autumn missions returning humans to the lunar surface in twenty twenty four. Ways, you can look at of them that he's much more general and the people took much. It's what really shattering this myth, the Walter Scott in the innovest, which is something that's been a bit of bath mindset. A couple of decades since got my career Walter is everywhere. It's just it's Walter ice rather than liquid. Well, what we found over the last decade of so it's the most lessons that we look the more West finding. Walter, in it never imagined, we're announcement of Wall Toronto Mercury it will not last thing to look what we're finding. The. Central Time there is Walter. The colts of the mode have been confirmed on the mall, the compound as more water than people my. Locations way will be able to access that won't actually from a technology on down the line I'm not hungry exciting locations, the future of kind of human space exploration particularly from the point of view I've going places and then creating your own fuel back to go on from that, which if you do that, it says a huge amount of because if you only continues feel. You've lost fueling. To take with you for whatever future and he wants to attack the problem is that launching prevented big Strong gravitational. You've got much better as well. So every time you wanted few, you've been going to use more fuel to launch fuel. So you have this kind of runaway way.
Translating the Buddhist Scriptures
"The Buddhist said. In the Middle Length Discourse One oh three. The vegetables agree on the meaning but disagree on the phrasing. But the venerable should know that this is how such agreement on the meaning disagreement on the phrasing come to be. But the phrasing is a minor matter. Please don't get into a fight about something. So minor. So this is talking about. Sharing the Dharma. On the original language that the Buddhist disciples were sharing it and they were disagreeing about the phrasing. In other words they understood and agreed upon the meaning of the Dharma but they're having problems with the exact words to use to express it. And the Buddha don't get hung up on the phrasing. And this applies. Directly to. Translating. When you're translating the the Ceuta's from the original Pali to. Modern English wore things you can do is get hung up on phase phrasing. And phrasing simply means the way that it's put into English the words that are used. And this is a problem because you can get really hung up on this if you. Have done translating I did translate in Bible College my background was in Greek and. Biblical. Translation. And I did I've actually translated the gospel of John a couple of times and I the saloons. And some parts of Matthew. And I think if America did mark too but I can't remember at hand and the beginning of of Luke. And one of the things that I realized. Is. That originally the less you know the more you think a literal translation is the correct way to go. problem with a literal translation is that the people the the people who are reading the literal translation aren't getting the message they're not getting the original message. So which you have to do is come up with a dynamic equivalence so that you understand the message in in this case poly. And then you translate that message from Pali into English. And that's hard to do to to use the right words and to convey things because you can get hung up on the correspondence between the words and not understand the correspondence between the connotations. For an example, I just just reading a translation from I B Horner. in the Vanilla where she was translating that the Buddha was pacing back and forth worth the word pacing has the connotation of be nervous like you're nervous in your pacing back and forth. And a better translation would be walking back and forth because that's walking meditation is what the Buddha was doing. He wasn't pacing he's completely elaborated individual he wouldn't be pacing. and. So the word the connotation pacey means going back and forth. But the connotation has the idea that you're stressed and to bring that across when you're translating is actually much more difficult than people realize and this is what makes translation so difficult.
"horner" Discussed on Pathways to Happiness with Nena Lavonne
"So she used to be revoked, and then of course, everything sorta changing. So quickly because of the. Virus as she not only was not able to do any of her gigs. No one is booking her for any future gigs because there's just so much uncertainty. So in that podcast, I spoke about being forced to make changes and how that can often hurt our ego and our identity because we often get. So wrapped up in our occupations and our hobbies and we start to confuse them with who we are as people. So for example, she had a huge grieving period by inches really still in it because she fouled and feels that how she was. was threatened and she didn't like the idea of becoming anything else or anyone else because she truly felt that what she did really made up who she was as a person and I. Think we all feel that way sometimes. It can be part of the pain that we experience or the confusion when the universe is asking us to change, and that's also something I wanna point out self evolution can happen naturally and organically or it can happen because we have no choice and either one can be challenging but also either one can have extremely positive outcomes in fact, whenever we do the inner work whenever we engage. In introspection and self analysis whenever we take time to really put effort into self growth, there is something powerful that occurs because of fat, our life moves forward and in a much more focused way. So even though it can't feel uncomfortable in the end, it really is worth it. One of the things I see a lot and certainly something I've been extremely guilty of in the past is simply. Trying to pull every aspect of yourself or everything that is identifiable in to the new chapters of her life, and I don't just mean internal factors. I also be an external artifacts is like we are Horner's of both physical artifacts but also mental artifacts I'm going to give you an example of this a few years back I made a major move after being in the same location and..
'Murder Hornets' spotted in Seattle
"People have been reporting sightings of the Asian murder Hornet many of these sayings are in no way where they they're on the west coast I guess but you know what their true which is long they have pincers dispensers that cut off the heads of regular bees and nasty and they and they have a stinger if it's seven times the potency of the regular be staying how can wait outside in the summer but everything you thought the coronavirus was bad now god warned its offense will be bad we need voices you know come see me man your name all over me the whole bit nine now comes with a lot of production P. we could we could put together a program like that murder Horner his murder Hornets listen listen to me this is the actuator guy this year they they were spotted in the Seattle and he is governor Inslee's for those in Washington actually and so the latter's lawyers argue we this is TMZ reports of all this is good we're getting our information at the NCAA about eighty five percent of it listen the better it is here that they that DMZ reports the Washington state department at your confidence people are mistaking the Asian giant Hornet with the European on
Tyson Fury expects Deontay Wilder rematch
"See in what was viewed by many as the biggest heavyweight world bouts since Lennox Lewis and Mike Tyson in two thousand to Tyson fury scored a pair of knockdowns in his victory over Deontay Wilder that ended in the seventh round the Wilders Horner when the child has thirty days to exercise his option for an immediate rematch and another rematch is just fine with fury I'm almost sure they'll take very much because he's dynamite plunger on IT tiny can take somebody's our state somebody out without danger you're always in a fight so I'm pretty sure we'll do it again moving back again if he wants to but he doesn't want to done that these amounts may promoters on on you know whatever they want to do I'm happy with it with his next we'll get the
"horner" Discussed on KUGN 590 AM
"Hour now on the JV program live the general Horner is live leave a curriculum is liveleak carousel and is lively and I'm always a lively no matter how much no matter how much there are things in the world to get kind of in the way you know how there they should be getting sick what really why would have what then you can just feel when Doug is on a path somewhere buckle up either home past the dog a go ahead you don't sound like much of him bad now you're making fun of someone I am not making friends today my heart felt focus on love and life in money and all the things that are part of what they send is all down that road the craziness right what's send you to the road is it money what worries is it love is it stuff that it doesn't really make any difference but yet it does you know those sorts of things what do you have down without Jennifer you studied you name it I'm worried about I know you well enough to know that that's very true very very true anxiety is apparently gone my new hobby right taking on the worries of the world Victoria I don't know whether yeah yeah you were kind of a little bit of a worry or do I just sometimes now I actually I sometimes come on what it will not let you go what do you think I worry about well since you since you as you know it all if you were no I don't think I know it over your concern mama when it came to your dog that's and I was in it that the only thing I ever worry about are my animals and user communities so by Lewis in his well being easy save on the train to New York and that kind of stuff doesn't and it is not a factor I don't worry about that what's the point every day and you know it's that we're new Yorkers there's every day I wake up in the city do you deal you know you get a thrill that any deals you different cards every day so you know I don't I don't spend time or energy worrying about that I mean I had legitimate concerns worrying about my dog for the last three months of his life he was in you know bad shape so yeah I absolutely worried a lot about that but other than that I don't really I'm not a ruminate and I'm not a worrier remember a lot of money you don't worry about you know what I mean and now let's see some time but who doesn't worry about money that's the point I that that's the point is the whole thing we all concerned we may say you know some people are more prone to worrying about things because that's in their make up as it weathers genetic makeup or your astrological I believe that we pick our lives before we come into our lives pick our parents pick them were born some people like to worry about stuff right but you're right about that bug me I really don't like the jail who do that yeah I don't choose to worry I not you everything I don't think you choose does that you do.
Jerry Hollowell, Horner And Wembley Stadium discussed on Le Show
"Horner think you may remember her as Jerry Hollowell. Not as apologized for quitting the Spice Girls in nineteen ninety eight. The band played the last eight of their current reunion tour. I need to say something I should have said a long time ago he told fans and her bandmates at Wembley stadium. I'm sorry. I'm sorry. I left I was just being a brand. It's so good to be back with the girls that I love Jerry aka ginger spice walked away from the band at the height of their fame twenty one years ago. But that makes you feel old time. She's got to suffering from exhaustion and needed a break. Now she needs a break from the break years later in a documentary, she explained. She become distanced from the rest of the band, I felt I didn't belong anymore. They didn't need me anymore. Really, and I definitely felt very redundant. She left just before the band. Oh, she knows her apology came just before the band played good by the number one, single that addressed her departure.
"horner" Discussed on Mornings with Keyshawn, Jorge & LZ
"Eight hundred you'll him next. She at thirty eight point five the next year, forty one in a parting gift at forty four. It's a million. It's a terrible contract. There's a reason that Darrow, Maury is trying to. Get rid of it that, it's, it's terrible deal. And by the way. Oh, okay. So here's what I'm gonna say to you. You taken mauve honor foot crisp. I'll take your contra gonna make the money work somehow someway. You gotta put it together, or the money is somewhat echoed. Well, that's part of the deal, we're not going to be able to do it, then because Yemenis you take him. Amac slot in less. You take on some money from somewhere else. Yeah. You got it's probably a bunch of ways of doing it, but you want to eat up my MAC slot with that. I don't want you eat them Amax lot doing again. Desperation makes you do crazy. I think it's a terrible idea. I think it would be a disaster. I don't think it would work. In the other part is to. I know that LeBron and Chris Paul or our friends that their banana boat guys. But LeBron, Chris Paul, both both of those dudes have to have the ball in their hands. A ton, you could tell Chris Paul was getting frustrated that James harden had the ball in his hands. All the time James harden pride in level. Chris Paul would dribble the clock down to four or five is the relationship different with Chris Paul than it is. I mean we LeBron James in it is with James Horner personally. In. Is in if it is, then he should be able to make that adjustment to just kinda be whatever LeBron James needs him to be whatever they're going to do. The question is can they get it figured out in time for next season? Here's Brian Windhorst asked whether or not the Lakers can turn this thing around. I do think that the table is set for them to be okay. They've got thirty five million cap space. They got the number four pick and they still play. I just checked in the city of Los Angeles. I agree that they've had a tough month. They had a tough season but their situation is set up to recover in a pretty meaningful way. Do I think we'll be in Los Angeles for game one of the finals next year? I do not. But I do think better times are ahead hopefully from his lips to rob. Pelinka Xeres, right. But that's a three hundred sixty degree change from what he said the other day, like at some point..
"Super blood wolf moon" puts on show in night sky
"Present. A plan b. If you missed the super blood wolf moon, you're going to have to wait a generation for another chance. Super moons are relatively common, but ABC meteorologist Katie Horner says last night's lunar trifecta is special because of the time of year blood because it is a total lunar eclipse wolf because the native Americans name the full moon in January the wolf moon. The next time we'll have a super blood wolf moon will be in twenty fifty eight the next full lunar eclipse or blood moon, minus the super and manage the wolf will be in
Native American veteran in viral video of confrontation speaks out
"As crude went off Saturday. No one was reported hurt a working theory by police is the bombing was the work of group known as the new I r a decades of violence killed more than thirty seven hundred people on both sides before Northern Ireland's nineteen ninety eight peace accord with Ireland tensions have spiked recently over uncertainty about the future of the Irish border after Brexit, Michael shoe, pay KFI news, and does he missed the super blood wolf moon will have to wait a generation for another chance. Super moons are relatively common, but ABC meteorologist Katie Horner says last night's lunar trifecta is special because at the time of year blood because it is a total lunar eclipse wolf because the native Americans name. The full moon in January the wolf moon. The next time we'll have a super blood wolf moon will be in twenty fifty eight the next full lunar eclipse or blood moon, minus the super or the wolf will be in twenty twenty one
"horner" Discussed on Doug Loves Movies
"Seeing this person on a. A real accomplishment. Other y'all know me, you don't know me. From that thing. Yeah. On real world in nineteen anyway. Sorry offense to. Doogie Horner and Tom took are, but you're on with them. I feel at this time. I really feel it. Yeah. You're definitely the most famous person in Tacoma right now. Okay. Person should get a plaque. City of. Would I take this car downhill straight into the water? He whatever does lost control and just gone go to fake may have at least one is certainly maybe even on per maybe on a bird. I mean, it's for Cisco style streets around here. And I don't know why you don't get air more often. When I'm just walking around a pedestrian. I'm like God. I wish I could get air. Like these cars could if gun at a little air to be a head. You're right. It's true. I was just on a run, and I some, and I and I kind of like, I don't know your laws about jaywalking. But I soon you can because there's just like patches of time where no one's coming. So just I'm not an idiot. I think I'll be okay. So I went his car came out of nowhere. And I wanted to get. Haunted me. And I just I, you know, I was embarrassed. So I did the thing of lashing out where you're just like oh. Like that kind of thing. And then I flipped them off. And and when they were like far enough away where I feel like I could get away. I flipped them off. And then went on a run. And then I got back to my hotel and the guy, and he was like that was really upsetting for me. But you you've got so mad at me. I was excited. I saw you. And And I. I. Like fan fan. So I was so excited for that guy. 'cause I guarantee you are zero celebrities jogging Tacoma. This is the city..
Dr. Kecia Gaither, MD Pt2 Child Birth Not Always Black and White
"Treatment. Taste this parade. Sydney. Right back to heart, but delivers the. Walk into the radio health show with Dr Christine Horner your source of information that will help you to achieve extraordinary health and longevity or each week. We bring you a fascinating interview with the leader in natural health from practitioners, ancient systems of medicine, such as traditional Chinese medicine that IRA Veda to experts and the latest frontiers of complementary and alternative medicines. You'll be entertained in mesmerized by my guess we'll learning many tips on how you can reach an joy in extraordinary state of health simply and naturally. I'm your host, Dr. Christine Horner for resurgent, and now an expert natural health in the author of two award winning books. The first is waking warrior goddess, Dr Christine hunters program to protect against and fight breast cancer. And my most recent book is called radiant health, Asia beauty, a thirty day program for extrordinary health, beauty and longevity. My guest today is Dr. Kisha gazer and this is actually part two of a two part interview. If you did not listen to last week's interview, I strongly encourage you to listen to that. I can get kinda fundation of what we're talking about, but she say double board certified physician in OB GYN and also in maternal fetal medicine. And last week we were talking specifically about, there's been a rise in the ternal deaths in the United States, and we kind of went through the various different factors that are responsible for that. And so this week, what we wanna do kinda get into more details about it and what women can do to really lower the risk of having difficulties with their pregnancies as well as having actually not thriving from from having that. So doctor gave me thank you so much for being on my show. Again, thank you so much for having me again banks. So last week we were talking again, kind of the main thing. Things. I guess that were causing people that have increased maternal deaths and problems. You had mentioned words, obesity is obviously a huge thing. You know, people have diabetes and that kind of thing. And then and then we also talked about the that the main things that people can potentially die from when they have a child from infections, high blood pressure issues, if hemorrhage. So to this week, we just wanna go a little bit more in depth, you know, into these areas and it's like, so if a woman wants to lower risk as much possibly can. What, what are the main kinds of recommendations that you have? Well, certainly in the best of both worlds before you even get pregnant, it will be helpful to go to your provider and have a discussion about, you know, whatever medical cool morbidity that you may have. Which may need to be optimized. If you're diabetic, you need to get your blood sugar in control. Certainly because while you can handle high high blood sugar, your developing fetus cannot and high blood sugar leads to specific congenital abnormalities in the developing fetus primarily affecting their brain and spinal cord their hearts in their legs. So to prevent these things, it's helpful for diabetic women to get their blood sugars and good control. The other thing that diabetics can do prior to becoming pregnant is to take full of gas. It's up limitation full of gas that is very good for fetal brain development. If you are a woman who has had a baby in the past that has had a neural tube abnormality in the neural tube is that progenitor that develops the baby's brain and and spinal cord. So if you've had a baby in the past that have had. That has had despicable nominally certainly again for look, it's up limitation would be benefit to you in the pre conceptual period. That was like routine for everybody, like no matter what like it was in the prenatal vitamins. It is, but for certain subsets, the doctor is going to give you more. You're gonna get an additional, you know, prenatal vitamins have like one milligram folic acid in it for those women that fall into the categories. We're talking about giving them four milligrams daily, so you, it's it's more. Got it. And then what like what other? I mean, of course, always heard a fog acid, you know, from yawns ago about the news editor, are there other vitamins or minerals or supplements that you feel are really beneficial for women while they're pregnant? Seen as you know, I am a high risk doc. I really liked vitamin d vitamin d is good for a whole host of things. First of all, you know, vitamin d is the only vitamin that's made exclusively in the skin, and it's made particularly when you're in sunlight, sunlight helps to promote the census of it in your skin. However, for those women that have color or people who live in cities where you got the high skyscrapers and your endorsed most of the time where you tape taking public transportation, particularly the train underground train, you know, your exposure is low sunlight. So it goes without saying that you're vitamin d levels would be lower to. Now, vitamin d deficiency affects everybody, not not just pregnant women, and you know, I'm gonna. Go into how it's affects pregnant women, but vitamin d is really good for your cardiovascular health for your bone. Development deficiency has been linked to a psychiatric disorders, so therefore it's good for your mental health. So it's, you know, it's not just doing a body good for the pregnant ladies, but for everybody now in my arena, being high risk doc, I see a lot of Preterm labor. So there has been research out there, correlating low vitamin d with an increased risk of Preterm birth. So for all of the ladies that I see in in my office, everybody get screened and if they're values alot, they get supplemented vitamin d is an expensive, and if it can prevent something that will have a high morbidity and mortality, like having a little preemies. And all that goes along with having a premature baby. Then, you know, I'm all for checking levels and supplementing for those ladies that are hypertensive, vitamin d supplementation is as good as well as it can pretty much. I can't say lower, but it will hopefully prevent some poor outcomes from hypertensive disorders in pregnancy. So do you notice I know vitamin d is kind of a tricky thing as far as how much you give. Because you know, years ago we used to say, I take four hundred international units today, and now we know that that's way way too low in somebody who's not pregnant at the kind of normal is about two thousand international. That's what I what I give. Okay. 'cause situations like sometimes when people have you know some sort of chronic illness or you know cancers, it turns out that they'll need way more than that, like, you know, five thousand or something like that. So I was just wondering if pregnancy was a situation like that to where you actually need it a lot more than the normal. Well, I think it depends on what your levels are. You know, anecdotes, you know, I've I've had a few patients that had psychiatric illnesses, and interestingly enough, you know what I've found is these ladies have values of vitamin d in the single digits. Don't I? And I don't know why that is. So for those ladies, I will give, you know, certainly give them more than you know, two thousand day. It'll probably be more like five thousand a day, and then you know what a month or so we'll we'll check their levels to see how you know whether or not that that affords them, you know, a treatment. Working. So the women just curious to the one that you've had that has psychiatric problems and you really low vitamin d levels like the single digits. Now when you get their vitamin d levels up to kind of European range of say, like, you know, forty to sixty or something. Have you noticed that there's an improvement in their mental, you know, it's hard to say because not only are they taking vitamin d, but they're also taking whatever psychotropic medications that the psychiatrists recommending. So if there's any change in baseline, I don't know what that's due to the due to the vitamin d the meds, or is it something that's that's, you know, is it both of them that that and that's hard to gauge. Right, right. Got it. So are there any other like vitamins or nutrients that you think are particularly important? I think you're mega threes are important in pregnancy, a mega threes or really good for heart health, but in practice. Conc-. It's good for fetal brain development. So I would recommend any patient taking prenatal vitamins. Make sure they take a formulation that has those nice magazine. It other sources of Maga's are certainly salmon. Salmon is good for pregnant ladies, and you know, having that nice little fetal brain development. So mega of our, you know, besides helping pregnant ladies good for everybody else protects your heart. And it's a bonus nutrient for patients or people that are sitting dwellers as well air pollution kinda facts mega levels. And so certainly taking the supplementation is really good to help your health. Make it three levels. I generally do recommend that, you know, I am kind of a believer in vitamin supplementation. Certainly, I can certainly provide him in d, your mega IOUs vitamin b. twelve items. See. So those are the main ones that I really kind of inform my patients about simply because of where we're living and the types of exposures that we have vitamin b. twelve, for instance, is beneficial. We, you know, the area that I live in is urban and you know, there are a lot of cars around and various toxins like sulfate and black carbon can affect our cardio vascular system. Vitamin b. Twelve is nutrient that. That keeps the bodies nerve and blood cells. Healthy helps to make the building blocks of who we are DNA. So certainly, you know, it's important to have your level levels check because it'll pollution can affect your levels. And certainly if the vitamin b, twelve is building blocks for basically who we are, it's best to to have that supplements it there, certain people that have a particular type of Nimia call mega blasted anemia. And you see this more so and people that have GI illnesses or had GI surgery. So these people in particular as well. All right risk for vitamin b. Twelve deficiency and supplementation for them is essential. It's not even choice. That's essential. Vitamin c, we all know vitamin c is the saying that we spouse during flu season bills your immune system. Adam helps you to fight off getting colds and so forth. But the other thing about vitamin c. for the ladies out there vitamin c. keeps your skin Dewey and healthy and helps the Bill the collagen and everything in it being a city dweller again with the air pollution, the oxide kind of destroy your vitamin c levels. So you know, pumping a little vitamin c daily certainly is is helpful on many levels recommend. You know, there's various formulate Sion's and so it's hard to gauge which would be the best. I think any formulation over the counter that in the ranges are similar. That would be fine. Do you think I mean, do you recommend like a thousand milligrams a day or do or more than that? It depends. It depends on what what you're dealing with that I would say there's some formulations that are four hundred. There's some formulate at thousand, you know, I have given the four hundred dosage, certainly. If you are in flu season, I might recommend you bump that up. Okay. Anything else that you routinely recommend for women? No, no, you know, from my pregnant ladies are prenatal there Maga's checking those vitamin d levels. If they have certain, you know, GI illnesses or anemic, making sure the vitamin b twelve is is up to par. And during flu season, I do tell them to take extra vitamin c to prevent them from having flew flew in pregnancy or not a good thing together. Do you recommend the flu shots? I do. I do. I really, really do you know this particular winter. I had so many patients in the intensive care unit affected with the flu. I've never seen that. I might have one, you know, during the course of of flu season, but I had double digits this year. I've never seen that. So this particular strain was pretty VERA lint very violent to make. Yeah, to kinda shut down your system and have you one, you know, breathing machine. So yeah, I do recommend it. You know, I'm pregnancy. Your immune system declined. You know it decline. So the flu in a pregnant woman is disastrous. It really is not only as mommy affect the baby's affected too. If mothers oxygenating babies, not gonna oxygenating there. That women stay indoors a lot or minimize commerce. They go out. I mean, particularly enough Lucy's and like that. I think that, you know, if you have gotten your flu shot, you're giving, you know your level of protection, certainly, and taking your your vitamin c. I think that what kind of company and certainly coming since dictated. If there's somebody with the flu, you're not gonna be around them. Yeah, hopefully yeah. yeah.
Dr. Kecia Gaither, MD Pt2 Child Birth Not Always Black and White
Dr. Kecia Gaither, MD Pt1 Child Birth Not Always Black and White
"Taste this parade. Sydney. Right back to heart, but delivers the. Welcome to the radiant health show with Dr Christine Horner. Your source of information will help to achieve extrordinary health and longevity where each week we bring you fascinating interview with the leader in natural health from practitioners, ancient systems of medicine, such as traditional Chinese medicine IRA Vega to experts in the latest frontiers of complementary alternative medicine. You'll be entertained in mesmerized by guests. Well, learning many tips on how you can reach an joy and extrordinary state of health simply and naturally. I'm your host, Dr. Christine Horner for resurgent, and now an expert natural health and the author of the war when he books waking the warrior goddess, Dr Christine Horner's program to protect against and fight breast cancer. And my most recent book which is radiant health ageless beauty, a thirty day program. For extrordinary health beauty in longevity. I guess today is Dr. Kisha gave her. She's actually a double board certified physician in OB GYN and also in maternal fetal medicine, and she's actually specializes in issues with maternal death and and pregnancies. And so today, what we're gonna be talking about is some of the ways that women can actually significantly lower their risk of having a furious complications with pregnancy or even death, and and so Dr kisha getting. I'm sorry, actually just call Dr Ganz doctor, but thank you so much for gagne Amish. Oh, thank you so much for having me. Thanks so much. So let's just I first of all start out with like, how did you decide you are going to be a doctor, and how did you decide you to specialize this. Area? Well, that's kind of interesting. My mom told me that when I was around four years, I was running around telling people that I was going to be surgeon. So you know, you listen to what the four year old says, you know, particularly sent. I was also saying I wanted to have an elephant as a pet, so you gotta listen. Yeah, yet. But then you know, I really had a love of science and math, and it just kinda let me to the path. Initially, I wanted to be a pediatrician, but then when I did my third year rotation, they put me on the pediatric service on college service. It was kind of sad dealing with all of those children with cancer and going for chemo and with and so on. So that that kind of termi off a little bit. And then my next rotation was OB and I was fortunate enough to work under the auspices of a great maternal fetal medicine specialist dot to under g so that the sender, gee, if you're out there, you really were. You know, we're great mentor to me, and that's just I fell in love with it. And that just, you know what I wanted to do it affords a little bit of everything. Certainly, you know, you have to have medicine background. You're dealing with young women, you know, you're bringing life into the world. So not every day is is different. I mean, every day there's there's something there's something different, so it never gets boring and you constantly being challenged. So that's kind of where I am. I, I love what I do. So I, you know, statistically they say that maternal death is on the rise, which was kind of surprising to me because I mean, we've kinda think about that being long ago that people would die childbirth. And now it seems like it's extraordinarily rare, but there is a rather significant number of women that's still in childbirth. That's correct. And you know, I think that there are number of factors that kind of play into it. Certainly, when we're talking about maternal death, one of the things that I think really needs to be highlighted is there's a high rate of morbidity and mortality specifically among black women. A lot of things that go into a high maternal death rate. First of all, we're having babies