8 Episode results for "Hcl Technologies"
How the Cloud is Empowering Fluidized Workflows
"The role of CTO is one of the most important positions within any organization. It's also one of the most rapidly evolving jobs in the suite on this episode of it visionaries Kellyanne Kumar, the CTO corporate Vice President of HCL technologies discusses the way he's seen the role of CTO change, plus he explains why companies are now shifting their focus to how technology can create opportunities and the importance of streamlined. Enjoy this conversation. It visionaries is created by the team at Michigan. Dot Org brought to you by the salesforce customer, three sixty platform, the number, one cloud platform, digital transformation of every experience build connected experience in power, every employee and deliver continuous innovation with the customer at the center of everything you do learn more at salesforce dot com slash platform. This podcast is created by the team mission dot Org. Welcome to another episode of it. Visionaries I mean phase host of it, visionaries and today we are joined by special guests KK. What's going on? It's been good a thin Golfer uh trying to. Adjust to the packing schedule from working from home and trying to widely call is what life in degration that is the name of the game these days work life integration I don't know of balances is is the word anymore. That is for sure so okay today we're GONNA be talking about your background in technology what it means to be CTO of HCl technologies and much more so let's get into it. How did you get started in technology in the first voice? I started getting. Insights into tech of on like the number was eleven years old. I got my first Commodore Sixty Four. Computer. And all this said that I begin technologists. A period of time, but I always wondered we figured or for. You so much in cricket that. Only other thing I used to love was. Playing with computers and writing Gordon maybe at some point in them. Back thing became more. Say That took a little precedence than planes for maybe that time and I was flames. Sports was not like a big. Dane. Vendor started I. Love Those early Commodore Sixty four references because we get so many of them of CEOS in CTO's that that that was their first computer in that that was their first technology love You're not alone there. I'M NOT REPORT ON BBC micro. These were the two things so fly for today. Tell me what it means to be CTO OF H. Sale Technologies. Actually if you see my whole. SECO is more of my horizontal staff role. Unlike to go see deals the I also have a fairly launch line function responsibility pretty much actively or in law things. That the a not a traditional CTO who does a lot of the. Role so effectively you'll see what I do from day job, perspective looking at product and technology strategy. What's happening in the market? A trying new guy explosion incomes. What's coming up new especially and what's being relevance it's it's more of I would say applied ethnology. It is trying to figure out what's coming and Lisa, or at least in the market with startup ecosystems. Really figuring out where which part of the company they should be able to plug in some of those offenses escort the thus by I'm also pretty actively in warden driving all our legal systems. In working with all seven laws ecosystem UNIX is. The, big! Law. Cloud I A- platform. Partners and then trying to full solutions, which we can all the might of its shell behind her. Yeah, and so for those of our listeners who don't know I mean if they're living under a rock. Can you share a little bit more about what what HDL does? Hit us all. Forty -nology gown stocked up with sauntered in India. And the founder Chairman still is the act given the company and he's he's lot chapman and the. You started the opposite this. On three distinct business, so we have one what got US ID and business services. which is looking at infrastructure applications digital cyber security. Process operations. IOT and the whole stack on surfaces like bill systems integrator beyond very unique business, which is the work regardless engineering we said was don't have the top cle- as independent engine companies globally. Very deep about thirty thousand engineers seven Saudi, and then he's GonNa flashing products and platforms segment, which is combination of lot of the intellectual property which cleared it and be have a wider beat it off I am. It's combines. entities, affair air dry software. A lot of our own organic Iraq's. And many other entities of those eighteen is fairly diverse, but a business and Eso Business Anna I S. we softened. So as CTO, are you working primarily on product most of the time? Are you working on unlike employee experience optimizing what your employees are doing but both. My Rory. Doesn't I I don't manage the internal So it means that I'm more often advisor helping on internal IP matters are. Internal applications such goes off my earliest really workout into the industry and the customs. The mostly I'm spending time with customers, partners and industry bodies, and and and the stock up another ecosystem, so it's mostly outward. What spent most of my mind? It's on our. Betty got development and chronicles Betty gigot solutions goods, but really connecting the dots across them so most of the time I spend as freely helping connect a dog across. Mike specialist, so look at. Is shape be shaved. Muslims spending on the ship. Role is really helping. Connect this dots together new. Obviously you know work with a Noah bunch of CEOS and CTO's I'm curious. What are some of the things that some of the challenges that you see that? CTO's are facing today so okay, so I would want flame this answer in in two different contexts. That is the context on Goldberg and Now so even look at the most CEO's and depends upon what they're really looking at it. Most of the companies trying to us. How can I make peck -nology clear new business possibly. That's been the single biggest focus for the companies you use words like I wanted to digital transformation I. WanNa change stains, but he really go to the core. Companies are reading mentioning and Lee winding their businesses that keeping ethnology at the center. So. It's all hands. If that is the case, also the climate, we have this conversation. For the CIO was Be Right now. It's changing fundamentally every individual in the company. Is An it person using it to solve business problems usually tank this out of business problems. I think two things that happening. The one is the Va. the rolls off. The IT, organization within our customers is going to a massive change. We are seeing the amalgamation of business technology. into one and that seven new box, thinking so this whole new concept off the other than saying that his business that is it and throwing things over the wall, the fundamental shift which I'm seeing is Austin. This four questions which typically form the fundamentals of anything which we will in the new word is. Is that the flood on the floor teams is am I. Bleeding wireless products viability. Greg and that's this concept of product management be clear invaluable business outcomes. How are we measuring the viability question? Then there's design ability as a design is coming in pretty much effectively protect so one of the user simply problem users customer journey. That Luchian chain mapping that whole aspect of creating beside ability and understanding the whole, and then this whole aspect of engineering feasibility will work. Or the loss aspect, most artists measurability current that said things like data science, a lot of coming in what is really that Cole large puzzle which people are dabbling correct. And trying to reinvent the business model in the plea folded word, I would say. And incomes first quarter of this year on the Water Jesus Christ. And I think. That's a completely different topic. Discuss what's happening the postcode words north of this thing still, but the rate and the speed at which you build. This thinks he's going to go fundamental shifts yeah, I, think the the idea technology kind of being in the background of everything that kind of like modern business had been doing jumps to the four foreground media Lee when every single person needs to figure out how to talk to other people via video chat or every single person needs to figure out You know their communication strategy there already their. CRM there. You know all these things that now. It's like you know you had the old school sales rep who was? was like okay I'll update crm every now and then or like majority of my business is face to face. It's about you know shaking hands and things like that, and then all of a sudden when you're in your house every single day, and you can't do any of that. It's like technology's at the forefront in there, so many people that didn't understand why they were using or how they were using it, or how many tools that their company had 'cause? They kind of ignored a think, especially on this podcast, a lot of times like we gloss over a lot of that because we're talking to top technologist, but there's so many folks that just really. was in the background of their job. And now it's like every single second of every day. That's the only way to stay connected as CTO's are You know are kind of facing these challenges. What are some of the things that you've done? Recently in the past few months to start to combat this with your teams with the people who with your customers, and in the folks who who you work with every day, so if you really see also the time I spent internally is I. Use Tom. Our I'm mostly spending time on. Billing mission. The role is not about technology. It's really interesting. Shift is about how do you see the technology exists great and I think the biggest challenge we have is how you make sure people change faster adopted comedy. Backs better very interesting as before what used to happen as people used to run in the second. -nology used to catch up. The rate of change in tech. New Tech new capability. The globalization of talent has really enabled. People Boo. Create! New Capabilities. At that really high this Sahadi. You make sure people are Google a bronze. Foam. And be relevant in the new a scheme of things, a lot of partners spending on. How do we you eight more a programs? On the people, aspect is big, the talent and Vanden through the loan, unlearn relearn or able to rewind them with a new word that's one area of its immoral barred building programs are helping drive, competency, creation, and different working with all Atlanta businesses. They're only resources. People live in the lines of business, believable thinking at on dynastic back stat one eight in spending time. The other the last few months most of the time these things spence around. How do you have? Companies Cope up with the new challenge. Facing down in the in the Kobe. Times! Really. See That is associated challenge. That is the business. Challenge, and then there is a significant technology challenge to Israeli start to look at. Companies were working in. A model and the whole world changed. That was a completely different model, which completely gemstone knocker in marble or might. People shift to this and that clearly. Law Nov.. One? Accident, a technology that option, but it got posting aspects saying. I who do the rate of change in a very different way which would have never done before so so that really brought up a very interesting aspect around this really looking at what I call. What is the silver lining in the new normal? and. I've created a basically aborting on this. Team around. You know again taking back to one of my passions on cricket and say Hey, any player test match. It's a five day game and there are so many factors that you play. It got better soil. Be Patterns people mind skill. Everything is being ordered to cast, and that's where the word is a now because there are so many things happening together. We've got so many talented. What's the opportunities of one of the areas which we need? Luke acts in domes off using technology. Really this new possibilities so I have this call a plain Levin which have created and maybe about that so a sledding things that you knew which you can really pick around creating opportunities that on the new word. Let's get into that I. I wanNA know so So how'd you come up with this? Again based on it. This is very interesting. John the last week of Jan with he We all in the World Economic Forum Dowels listening Bruins lot of Slovenian America. He's a few hundred leaders there, and then obviously the last few months. I've spoken least another under plus. CIO's and see those. Customers and partners. And based on that I really found interesting patent goes. On, the I'd only thing stock is I was attending a session. By a Great Thinker Call You all know Harari and you're talking about twenty-one things to watch for the twenty th century big. He was pandemic. And that was on the lost be off. This year. And then incomes seventy wordless. Upside down by speak of March so that really girl of thinking that he did is things which people have been wondering about talking about. The void has ignored this really. We picked up I really a few teams around the set that are things which we can do as technology are asked it or tech, which can really create new opportunities Geogra-. Do really three things. What can you? Ask Technology within your company, but what accurate is the other less a tech person? What can you enable using technology for the business and? How you use technology, really impact the society or the social aspect exhibited release. If. I, in the whole conversation that we the easiest one, so it's like what do I tank or within the company. So I'm using this team called you, you have the. Sakes factors which out of bed which you can tap it on, and the six factors are talent. Cloud air. Expedience, ecosystem and this cutoff Sixteenth sitting outside these levers which you can apply. And then you go and stock the look. At what can I do with technology landscape, so we've been really using the storm. What what bliss fluid is referred as soon as we can work from anywhere at any location, anyways, an Eugene have a seamless employees. You don't come to work. What comes to you Greco chaining that? Marta look less fluid is look at an opting cloud in the big, because I think the workloads moving cloud, most of the reasons, companies are able to have versions as many of their collaboration technologies, McLeod Audits Uber does this stop in Cleveland Connect and communicate. You have changed Yoohoo security. At opposition security, and then you have a good opportunity to modernize it applications that you'll clear new APP to died or technical Akyol tighter applications. What would you do that as part of this? Really take cost out Layer Danny stock will see the impact on the business. This is the time when you really look at a few things as a line of business, get one. Is You look at Business City wide which is? How do I make my business in the new word better things moving boards official, Marvel Comics, physical and digital social distancing is inherently breath in anything. The next few. Contactless. E commerce, becoming the new way off bronze, acting so it and then how? Expensive Mission Halloween Customer like the point you manage and decided the podcast. The you do interviews plus you always had a face to face conversation now and many industries many businesses. Things are dependent on travel and face to face. Soccer South Light Kennedy might nation I think customers will have to start thinking about Business Waterford Industry. They added at island gas you are. Manufacturing! Any company. To, supply chain because I've seen BITs dynamex dependencies balancing Aubrey balancing supply chains. Content. Content is king, so it's competent, become the center house, or or or other ways of getting. The question is is the broadcast for you're seeing a lot of things happening in that industry. And then there's a lot of I will save because of this. Impact of. Iot All connected and six or making assets, Mont Connector and contactless or whatever you will do that is going to be big place. That's it I see. The business layer is of a hobby of IWO reimagined. Your entire business life site. Aspect is about this whole social aspect. Greg, she'll you've Manasseh? How do you integrate work-life companies off finding their outlet keep? My employees engaged motivated, but also give them the space. flexi monologue. Working Sustainability is becoming a betting modern. Eight people have realized this. Cities have become cleaner. There's lot of realization of what I call one versus need and I think this is really becoming third. Factor. What is the white one way need? And there's a new position coming in. There's going to also. Join Patterns Commerce than other things are gonNA change piece. Hilly. Becoming Arkansas, hence both as an individual as a company society and ask businesses around the health landscape. There's GonNa. Be a big change at a loss for the most important thing which I believe is that this crisis is also ending us about empathy and being human certain realization of art and computer. Go on, because you're still in there depend A. Massive downfall effect of the domino effect. It's going to be there and it's very important that collectively as a tech industry really start to think about how began bridge those gaps and really help on. This is appeal to have has been working on this and anything that you're doing solutions offerings at a to customers, and you attack evaluation. You're trying to use the lens to really look till they're gone. And so, what about this change to cloud native and I'd like for you to share a little bit about what you've been writing. in terms of building and running a native cloud product. You Got on book writing exercises. So this a author with FELLOW IN MY TEEN Will. Be Having Angst Book. Things are not happening tonight. Let's let's go and write something. Begin Stuck Talker and stuck it out Einstein. People! This is what we think is a used artificial stupid. There's not that exist in the industry, so we always trying to write about this so. This is the aid off the books. CDs issued already been writing starting from process accents, the the law and order one before on. As a service model this purely. Spent two years breeding product, which is bon cloud native. Cloud. Native doesn't mean it onto the flower. Cloud native is using the principles of how will bear the thought. natively in the flower. And using those principles. Really the skull, the fifteen factor application that are so many things micro services fuzz news at exceedance new park -bility model so we. Can expedients of how we built a product, and we documented book saying that be a product from itchen. Or the false. We had one of the mistakes with the you. How we WANNA take. In cloud native than break. That apple smaller pieces one of the things we learned. Up applications natively one that flower. What are you need to worry about might be flab. What happens to change from provider? It will be. Busy on expedient, says which used to. Have A in in that whole Julia Johnny. We just put that into sliema product. into a hook and back stacks the whole thing about on loadings, expedients, and it's just. It was just launched a few months back so and yeah, we keep doing every time. I feel like we've got some moment. boobs. Go talk about a write about something I. Love the angst. That's a that's a great way of putting it when you feel when you feel the angst that means you need to get the typewriter out and start him no way, so do you feel like you know? Building a cloud? Native Product is something that you know I mean we talk a lot about you. Know this, the the cloud transformation, or or you know what all this stuff means Y- specifically with the Lens of building cloud. Native Products A lot. More companies are trying to figure out how to do that. Or maybe they have a hybrid cloud in. They're trying to figure out how to do both What what would be your advice to the CIO or CTO? That's looking to build something new. Again. There's a difference between breeding applications and building. Products. So nap you bert fundamental price to be used of within an enterprise product is. A product of wider audience, so it's very important that the value of the cloud native applications you'll might need. All candidate flexible enough let awesome of the principles. Of Hollywood applications, but only give the cloud native product, you might in deployment where you have a significant. roll! All off how that application is used Weirdo product, you settle product Bumblebee. Any would be, but how the product is applied consume. Gets Lord in a significant way. So, there's a big difference luckily learned or Against bottom for. The Community of he's not taking It's very easy to crack Jumping will cloud deadlocked. unbigoted accelerate things faster. But you need to really use to record some measurement. One S is speed off delegating more important office. Portability of the product motive ordered so if you will speed up delivery than using lot of native service, available by the cloud provider is very good to jump start breach the goal faster, but if you want cross for the Bolivia close provider, ex ability to move things around then I would say. On that model, the you'll embark on the Japanese portability nonfunctional becomes celebrating Auburn. Switching, gears, I WANNA. Talk about quantum computing so. Do you see this going mainstream anytime soon like an. What's the impact? I think quantum is a fundamental shift in the way we can computer. I think one of the things I'm. Unfortunately will be. bacchus averting the. Comic photons go through Computing Subgroup and the B Johnston The people who've been thinking driving this whole space. Investing the computer word if you really use the word computing. Evolution of mathematical come so effectively what we know as a computer or digital computer. What really. Computer es computer which is designed using? Old Philosophy of mathematics. So hands everything which is larger logic, computational logic, computing analytics ward to the branches so evident thing gets us back to a mathematical mark. So That's how the Lord has been born. Obviously, it was a classic blue-green Matt for. Today's not look at quantum computers. They are computers which are funding most simplistic a lot of complex. Twenty theories on how people who are comparing. The current computing quantum is fundamentally built around real world on the world which we live in is in quantum. Physical, so they're the best example to give I in very interesting article by. A gentleman and Reading simplistic way to explain quantum as you. Spin a crime in the digital world you will have a probability. Martin saying that you'll get ahead Ale. The probabilistic chances of beefy. So you can say head zero Taylor's one or alias one zero by super-secret. But the quantum models fundamentally is the journey from zero to one so the whole philosophy of on. Night when the coin is spinning in the air can I use that spinning state itself to start to that the client spending it would be. Easier disease would be zero at one end of the season, but he wanted. One and it can keep shifting the PS ten or something when the. The coin fall to the ground and. So effectively, it's going to fundamentally change the way you. Can Look at solving problems, the other things like DNA sequencing, monte-carlo biology understanding material properties these all quantum physics this this these things using natural quantum physics. If you have a computer bitch, naturally simulate behavior battalions in in Molecular Biology Subatomic, Somali culet level activity skirt, lifting this around material science physical scientists. And things that on biochemistry. Chemical analysis things really couldn't walk you did you can work everything into mathematical formula and pathetic? Those malicious stomach van, this whole thing in devoid auditable differently, but that a lot? Better still the duties out on this thing is a wall. The value see quantum computing is. You'll have now on them computers in production. You can access all of the cloud IBM has swung Microsoft one. Google has one. Be. Could get a lot of companies and did a lot of startups like a one Gilbert and the bidding lot of pieces of the space. It's in that stage where Lena. Lost Twenty five twenty five years back. If you really put it in, that ought, if you go back twenty years back these Thomas specialized poster for best doing your thing find calculations of mathematics so effectively. The future of quantum is it. Just as a goal process with the digital computer replaced the things. Without Card, company. Model is significantly. So you will see quantum copacetic. We are cutting computing money, but it's going to create new possibilities. Bitch was before not possible I love that the coin analogy. I feel like I'm watching inception, because said my brain was melting a little bit. Trying to figure out. how you can calculate which way it's turning, or of what it's going to end up being. Do you feel like? With you know things like quantum, computing and of the. Technologies that we've. Discussed Today kind of shifting packed back to the pandemic first second disruption is obviously you know a Buzzword, but it also is is happening in real time. What do you think What do you think the best businesses? What are your peers doing? That are setting themselves up to be at the cutting edge because you know thinking of trying to invest in something like walk, chain or quantum or You know even I m she and learning to a certain point. Can feel very overwhelming to the person WHO's trying to keep the lights on. So I will try to look at the pandemic face I would typically phases on the of make it Stockard as a run. People are unequipped to handle it. which is you just drop you slap it an unplanned and you just the acted. And people reacted things government to the actor. The entire order reacted I, think via the face. Relatively action phase is in the end. And now we are reaching a stage at all is the set of why he will face not from reaction, the reaction I for the first sixty to ninety days, and now now nine. The satellite space is about. Hey, how do I really look at my business? What do I need to do to keep my business sunny? Worldwide needed to make sure my implies that. Work Access make sure able to keep an please stop the business because in many countries in many of the word of Yvette on lockdown more if activities along down led to a situation. Where you're auditing from Cuba satellite. You're just make sure now. When companies have to Lagardere, thing is they have to figure out I have to move from survivor to sustain aunts. And in this reinvention becomes important saying that how to I now in vent. The way, who and activities and I said the rewinding invention becomes very rarely. Back says it's going to be a very very hard call. For companies and that's better technology leader. needs to help. Business leaders the C.. IOS Pig those calls. Because you'll be at a time that you. You've managed to stabilize the company. You'll manage to make sure you're keeping lights on underneath the business. To make sure that I am creating new opportunities in the new world. Doesn't a new word. If you have the same order product being offered to the same customers, pull out of the consumer could be an employee of the to be PC, and but the demands have changed their way to consume. That has changed so reinventing become important now. Quantum computing the answer navy. No, not now bar on that idiots that aren't fundamentally got helping in southern industrials. Yes, life sciences chemistry. Companies dealing with materials because you would act slowly your research, your simulation and work like back in space. I'm curious. What is one of the things that you've faced whether it's through the pandemic or in the past few years that was a particular challenge that that you had to overcome for for your team organization a couple of instances so maybe. A few years. I would say maybe find your four five years back. be big big challenge. You have sometimes loss. Diving dusted ignition Gatien off. Clouded option ready does the most of the Even they have challenges today, but maybe the host find because things I'll tell you what all the things happen. This is the conversation to give out into the business. Next DOT customers great. Adoption of cloud because this whole business case. Do It on Prancer who'd on the cloud that is regulated in this way, so that was one big area, but I thought talented landscaper simplicity changing this question is used to come in. Is? Why can't breathe greeted myself? Why do I need to go? On and consume the cloud in that because I'm back penny on the cloud providers also much majority of offerings of any infrastructure. Heavy that that's that's that's that's that was the one challenge really saw in the last. Few years and back at the challenged continue get mitigated, understood the avenue of how diving managed cloud, and not competitive in the order ways of thinking of amt on myself versus buying, but it's also a lot of other psychosomatic. and. Their concert on lock in your office. In the last three months I think. The single biggest challenge bitch we've seen. Is. Was Innovation. I think he's on bringing this question. Why is. Managed to enable remote working commuting and the company is on. Of the companies have a stopgap modern who work from home, not fundamentally designed for people who operate in this model for a longer period of time, so that is productivity challenge. There's been a significant initially you saw a drop in productivity, and did a significant swing and productivity of people working in other model. Hindsight is that this is running the business and doing things keep what about the life model the the challenge? All of currently trying to dabble with there are different ways and means does than any also be evolutionary model. Of, how will I? Continue to bring that same level of ideation innovation I can stay Daniela scared Odile in distributor model. But the new rail how people can think in a way it this whole idea of but installing sessions equal. Idea together in a whiteboard. You can a digital whiteboard. Still those factors on how do a people aspect of bringing them? Ovation is the talent. The second thing is that this inherent in the system be correct because of this whole current pandemic situation Don's of the working models. How do you get people out of that worn and be able to really think aggressive and forward-looking, because I think there's been a lot of conservatives in which is also brought in many of the companies. The current situation, okay, let's get into our lightning round questions. These questions are fast and easy just like. salesforce customer three sixty platform, our good friends at salesforce, the number one cloud platform for digital transformation of every experience. You can go salesforce dot com slash platform to learn more. We Love Them. They've been here since the very first episode of it. Visionaries Checkout salesforce dot com slash platform lightning around questions K. K.. Are you ready? Yes. Number One. What is your favorite APP on your phone? That's a tough question. That's not. Many, but if you really asked me awfully today. I would say WHATSAPP, favorite either cricket, team or player. Evergreen! It has to be for me such dental. A hidden hobby or skill? Those hidden hobby drummer will less metron so caution, player and buying, and maybe those time. Let's Babbel's primarily profession. Yes, that what? You'd be doing if if you were in a CTO. been doing that, I would have been involved in the game of cricket more as a pro. What is your best advice for first time CTO? Don't sit in the ivory tower being the Trans Understand. The technology has implications. It's happening on. The ground will help you become a better seed you. What question do you never get asked that you wish you were asked? More often is CTO business. Our technology person. I originally understood that the. is a someone who was a technologist who has a business plan, but unfortunately many other people thinks he does. He go to Repack, which is? What I'm an automotive that. Will. That's it. That's all we got today. Thanks again I. I know our our our listeners. Love the conversation and we'll talk soon and you. It visionaries is created by the team at Michigan, dot, Org brought to you by the salesforce customer, three sixty platform, the number, one cloud platform for digital transformation of every experience build connected experience, empower every employee and deliver continuous innovation with the customer at the center of everything you do learn more at salesforce dot com slash platform.
Why Understanding the Entire Client Journey is a Game-changer with Arthur Filip of HCL
"I'm Alec Baldwin and you're listening to marketing trends and the Leeds Art Week. Arthur Phillips journey to HCl technologies has been unique. There were stops along the way at companies such as Microsoft Oracle, IBM and HP before finally lending at Hcl where he serves as their executive vice president of sales, transformation and marketing, but what does sales transformation mean, and how is it linked to marketing? Are there explains it all on this episode of Marketing Trends Plus, he discusses how HCL works with the fortune, five hundred and global, two thousand, why it is important to understand how to build relationships throughout the customer journey, and why the tech industry is behind in one key area. Enjoy this discussion. Marketing Trends podcast is brought to you by salesforce. We bring marketing engagement together. Learn more at salesforce dot com slash marketing. Here's your host Ian Phase on. Welcome to marketing trends I mean phase on host marketing trends and today we a special guest Arthur. What's going on? Hey, how are you good to be with you today? Yeah, good to be with you as well. We're going to be talking about your career and marketing. We're GONNA. Talk about what you're doing at each l.. So let's get into it I. How did you get started in marketing in the first place? Well I'll tell you what I've been in the industry now twenty years it goes back to the formative time for me. when I graduated from Boston University had some amazing opportunities ranging from. Joining what used to be Anderson Consulting to solve solving brothers on wall. Street to. Believe it or not made it through a number of rounds and was close to an offer to work with the CIA. In Eastern, Europe and close to home At Boston University was digital equipment. Corporation and I had a great chance to join a very well rounded management and marketing program and. It just everything about the program the opportunity about marketing. I jumped to my training into my heart and. The rest is history so for listening to Dono. Tell US little bit about HCl. Sure HCL IS A. One of the weeding technology services companies. Both engineering in it and business services. In most recently products and platforms. On a global basis. The company was founded forty three years ago in India Today. It is a truly global company. Are we spent over forty five countries? We have over one hundred fifty thousand employees. Around the world, hundred and forty four nationalities represented represented. And we serve a majority of the Fortune Five, hundred, global, two thousand. Customers weaders across roughly ten or twelve of the most important industries around the world. Really as mission critical. Long term partner to them and so tell me a little bit about your role. Because you have a different role than the traditional the traditional marketer might have with sales transformation, also in your title absolutely I joined the company almost five years ago and the first two years I came on board to help the company as the global head of sales transformation in rethinking the overall. Go to market approach. How we went to market? To market how we serve our customers how we segment them whether we will long standing deep client relationships. All the way through how we worked with prospective new clients and That was an incredible jury continues to be so today in terms of rethinking. Both our selling approach as well as our portfolio of what we bring to market along the way working very closely with our CTO. In, right around the time I joined, he became CEO. And the two of US along with. A, really strong and diverse leadership team. launched A. Big Growth Plan for the company, and just to kind of give some. some metrics. When I joined the company, we were about five point seven billion in revenue. About Ninety five thousand employees today. Were you know over ten billion in revenue and one hundred fifty thousand employees in five short years? So through a combination of organic and Inorganic Growth You know we really set out to Go on a vicious plan and serve our customers well, and it's be paying off in the marketplace. And so that sales transformation background. Couple years into are working with the CEO on that He asked me to take on the overall marketing responsibilities well. And it really is the Yin and Yang coming together. you think about it? In sales new, you're working much on frontline basis with within the marketplace within customers and different stakeholders, twenty four by seven and from a marketing perspective. You're doing the same your horizon, your line of sight. Some of the approaches that you take quite different. you're thinking about market development. You're thinking about short mid and long-term and how to balance and bring all that together and so It's a tremendous journey over this past five years. My responsibilities today from a marketing perspective include all of our. Our digital approach around the world. Tuck digital properties in technologies, our corporate marketing, our field marketing. Sales enablement. Analytic suit content from sales transformation I I, have to do responsibility of our crm environment as well. And our marketing technology platforms. Our corporate brand or internal and external communications and then in our company. Our readers often play. Broad roles so I also very heavily involved. From cultural diversity perspective in terms of how we? Continue to grow people and grow our presence around the world very heavily involved in government advocacy, and our government affairs a portion of the business. That's within my remit. And then there's some interesting areas as well we have. A lobbying efforts around the world we work with governments. To put the industry's point of view. square in front of their domain, so we will get things like. Immigration Issues and challenges education. you know not only. Stem. But how do we get more people involved in the technology industry in General University relationships or recruiting? and. Of course, there's always the the backside protection. You know things like crisis, management and and brand protection. So, it's a pretty broad remits. And a great group of people make it come together every day around the world. Yeah, I was GONNA say, don't you that's a lot of stuff, but I think it speaks to like the modern marketer that depending on the organization. How many different things you know you could? Do? You know just the idea of like how we communicate with people externally and internally if those two things are marketing. Boy. That's a lot of responsibilities out. There's no doubt you know and it's interesting because. They're certainly you know. Marketing has always been as a profession, one of the most broadly defined terms and. Even as I'm meet up with Pierce it at different industry events for talked to people around the world an even. From our own customer base typically spend time with sales, chiefs marketing chiefs No one person has the same exact set of responsibilities I think. in many ways, the role of marketing in particular becomes a certain Gulu in a certain organic structure. Will the company. So the responsibilities can be different. Very. Israeli you know a point in time where somebody has the same exact responsibilities from company to company, but no doubt it is. A critical component to making the machine ron of any company in any industry. Will we talk a lot on this show about the ideas, sales marketing alignment, and and I think a lot of times it's it tends to be kind of buzzword especially like in the vendor space because you have so many Vendors that bring sales and marketing together like on on the same Kenneth of sheet of music, but part of the problem always has been the fact that like sales kind of doesn't necessarily care about being on the same sheet of music. They just want you know. Either the leads are the accounts nourished, or or whatever it is and marketing is Kinda always fighting to to do that? and so what? We've seen kind of with this with the CMO reporting to the CRO. Cro and a lot of cases is rather than the CEO. You kind of have this dynamic where it's like you know. Marketing literally works for sales. I'm curious. How do you see that dynamic of you know marketing being their customer quote? Unquote is actually the sales person because it seems like a lot of the best CMO's are figuring out that if they can serve you know sales in the best way possible, and that's that's truly part of their customer than they can. Operationalize in and get on the same. She music a lot easier than kind of like the other way around, which is just like. Hey, let's bring everything to the table. Listen you bring up a really interesting point in? It's often the. One of the hardest things, not only for CMO's in and sales leaders to figure out the bounce that relationship, but you know as you go up and down the organization from client partners in account representatives. To their marketing counterparts at all levels of the organization, figuring out the right balance at how. The target's divided up in how each helps each other out. Is probably one of the most important things of a modern marketer or seller today. You know there's there's always kind of been. You know I've seen a different company. Swear, bureaucracy are big systems will dictate the relationship of how sales and marketing were together and I think one of the things. Really value with HCL is that leaders tend to their structure? There's balance, but there's also a lot of action and there's a lot of you know rather than do things by. Proclamation or email, there's a lot of. Let's pick up the phone. Let's have agreement and let's go do it for the sake of the marketplace of sake. custer and so I think a lot of that culture attitude. Helps foster a strong sales and marketing relationship. At least in our company and it's been very successful. You know there's no doubt that each. Role whether sales or marketing has its its own requirements in its own metrics, but they're so. Intertwined with each other that it's almost impossible to you know it's unhealthy not to make it a strong relationship thing you know one of the things I've talked to a lot of sales. Marketing leaders about his the importance of. Being able to empathize and see both sides of the coin. And defined. This positive common ground that is working towards the same goal, and usually the goals are the same right grow revenue growth brand on. It doesn't get any more simple math and. Really both have that responsibility both marketing leaders and sales leaders you know one each will come at it from different science and art. That they ultimately have the same objective in mind, and if you can achieve that level of trust between leadership, everything will flow through the organization. I'm curious. How did your first ninety days taking over marketing? Go like what were the things that you wanted to prioritize and make sure that you knocked out of the park. Oh my Gosh! Well, you know it's. It's I'm thinking back to that time. It's a great question. I think I'll tell you is I was. The first ninety minutes when I found out this was happening. I couldn't contain myself. Because what I saw, particularly you know on the sales side of the house and again there are a lot of great peers that I have that we'd businesses that have you know big sales teams I became kind of the central point, the the unifier of the overall system for the company. The the translator, the unifier, the governance You know the direction setter. But it was very obvious to me that in marketing there were some tremendous tremendous capabilities that we had an opportunity to get even closer to the field closer to. Certain markets and customers. And that the opportunity to really have both? Teams working together very closely in building new ecosystems was our holy grail. And so that I ninety days for me, You know in members, not more remember this well. We got people together in conference rooms. you know I spent a lot of time, just I trying to introduce myself. You know beyond the corporate profile in the resume in the Lincoln profile to sharing a little bit about what makes me tick in my background, and also find out the same for each of the leaders, and that was an eye opening spirits that gave me a real exposure I think. He gave a lot of people exposure to other. That may be working in different geographies, different parts of the. Marketing team they had realized before breaking silos in having everybody worked together as one team was one of the first things that I set out to do because even in marketing, there's so many different responsibilities. And while everybody's in the profession in the organization on the same page, you know if you're. Working. On a particular industry set of marketing initiatives, you know your relationship for example with the brand team or the digital team might be very formal and you don't get to spend time with the team itself and get to know them. You know so. There was a lot of know silo busting in team building. The, took place the second thing I'll tell you. I had a list both from my observations as well as other sales leaders. and then I gathered different challenges that the marketing team itself had brought to my attention, and that list was probably. Four or five hundred points long love whether it was challenges or operating things we could do different war new opportunities to explore places to go invest with such a big list and what I found after awhile. was you know there were a couple? Of key themes, probably three or four. That we wanted to go all work together, and we began this transformation we've the working in the last two and a half years on this transformation, and there's no doubt there's been probably one of the closest relationships. In the forty three year history of our company that marketings had with the overall business. we decided that we would. You know make sure our first priority was always marketing for the overall company brand. For not anyone, business or business unit or geography or industry team that we always you know. The hero of of the game was the company itself. And after that, we would then tackle things like geographies and. Vertical and horizontal businesses in our different components within their, but having that architecture in some some guiding light's really helped us march towards a North Star I'm so curious has I'd imagine with the company like Hcl with with sprawl on I? Use that in a good way, but with the sprawl of products and industries and services that they are offering I'd imagine you know there's just so many moving parts and so many plays that you'd be running from a marketing perspective that having that alignment is critical. You know, and and you. All have an people could check out the website this strategy there. This mode one two three strategy which I think is really interesting and so I'm curious. Maybe, you could talk about that a little bit and then what that means from a marketing perspective. How do you market this this this type of strategy? Yeah, absolutely you know a couple of things. It is a big sprawling company and. We have really built both homegrown, and then some you know suit smaller things acquired throughout time. But we have built in grown a a really big strong global presence in industrial. Technology cassation conserve. The most mission critical businesses around the world. That are very complex and with that. even from a selling and market perspective you can. You know people will tend to. This happened throughout history corporations. Tend to focus may be on their one Dacian or the one piece of the year overall pie in the ways to kind of describe it was. It feels like a twelve lane supermarket and know we let people down the first style, maybe the second aisle, but they don't get to see the other ten aisles, and we've been hard at work from a marketing perspective. Making sure that we can open up the full. You know market to our customers. Not Every customers want is gonna WanNa shop in each aisle. Or do business with us in each aisle, but The options. Are there the solutions and the capability to? Meet even their unforeseen needs are there. and. You know that's the story and the narrative that we have brought to the marketplace. We set a strategy in place that help ground everything we do called mode one, two and three. And I'll. Kind of give you my version of their Saab. We have technology version of it. But you know the way I kind of human. Is this this that mode one for us is looking at the immediate horizon looking at? Current operations. How do you become more agile more lean? More industrial strength across your entire businesses how to use technology to do that? So we'll, partner with companies still get their strategy. And clearly you know we, we always respect. We have great domain expertise in many industries, but we respect that client always know the INS and outs of their business in their culture better than anybody. Will we do is marry up and partner with a very well to bring the technology aspect of bear and help them maximize that in their mission. Mode to for us is really looking at what are the next Gen next horizon types of technologies? That will help them not only modernized, but transform their business, and I haven't met a customer yet. That doesn't WANNA be number one in the industry, so we try to really help them see the opportunities of how they can leapfrog the packer, the competition using the best newest technologies on the horizon and how to bring into their businesses scale. And then mode three for us is is really a construct where. We get creative with customers we we can look at organic inorganic growth models together. We can look at how to. Industrialize Intellectual Property Together whether it's assets. Whether it's pure Ip. Whether it software whether it's products or platforms, and we can help them. oftentimes create new businesses using their own in hard Ip. And through technology monetize that so that they can grow their own business and has served us very well You know I will tell you that they're to me. They're social kind of Around these three horizons or modes there's always the underlying underpinning aspects of. making sure of businesses dynamic in secured. So we'll spend a lot of time working with our clients to make sure that while they're focused on growth on the offense protecting in securing the back end on the defensive side, and that's not just the. Their it or their networks and their technology. It's how to protect their brand. which ultimately can be the final destination if few have some type of of militias. When your company! And then every company just like we do has a vast ecosystem of stay. Course, it's not just employees and customers and partners, but you know it's government partners. Its local partner skits Things people do from a social responsibility or sustainability perspective. So how'd you in its universities in its future reports? So how do you bring all of those stakeholders into the equation to look at a business entity? And again our contribution is not only. Bringing those types people together, which were very good at doing. And in particular marketing, very good signet, but then how do we use technology to sustain those relationships? You grew up in in sales at some. Well known companies. IBM Microsoft Oral, HP and others, and we've talked a little bit about sales transformation and I think that part of the thing that can be frustrating for sales, and why I kind of wanted to talk about the the The Mode one-two-three strategy is when marketing is out kicking the coverage rate when you're when you're marketing the next Gen services when those aren't in the products today right when when you're saying. Hey. I mean I guess for you. All they are, but the idea that marketing is. evangelizing this future state that your company is trying to do, but what the salespeople on the ground want is like we need to sell the products that are currently on the skews right, so I'm just curious like how do you? How do you look at creating campaigns that are in the here and now, but also having some marketing campaigns that are more forward-looking kind of in line with that strategy. It's actually little easier. Then been kind of the. You know the thought process of reflection of because technology itself always tends to point to the future. you know whether you're selling it or you're buying it. But at the same time you know while you WanNa have future capability in technology. The reality is you're has to work today. Right has to be able work today, so a lot of our I think there's a great partnership between marketing and sales to. To have that blend of you know we've got to look at how we can implement and actually deliver this and in our case. You know We own a lot of assets. We sell a lot of assets you know in the product platform arena, but a large portion majority of our businesses through one hundred fifty thousand people. Providing technical services and consulting, and. Managed Services in the cloud and digital customers. So it's a lot of heads and hearts and minds that come to bear and expertise for client. So I think there's been a very good partnership worked out. From that perspective in. Helping us ground will, we can deliver today. But also show client as to where this goes, no, not only a quarter from now two quarters for now but. You know. Forty eight months out sixty months out whatever it might be and I think we've struck that balance Just through the working spirit of what we do will in you know you mentioned? I love the analogy of walking down the the supermarket isles because I. Feel like that's a great. It's a great analogy of how a company with a huge product suite can feel very silo from a sales and marketing perspective, and can be very confusing for the customer. I'm curious. How do you look at that customer? Journey, or customer centric journey where you're plugging in sales in the right places, and the value added ways and plugging in your marketing along that journey to help them the decision. Where you know, there's a lot of consultation selling. There's a lot of products to be offered, and you can't just kind of You know you can't just. Throw all the throw all the food in the aisle, Adam although they'd probably take the toilet paper at this at this current damage because of. because. It's being shortages on on every on every shelf in America. Absolutely there's no it's interesting, and it's a great question. There's actually in the journey A. It is both art and science and I get to see it from both perspectives. You know I'll start back from the sailing. One of the things we put in place. When I first joined, we initiated a client partner program I looked around the industry I. I will did you know everybody from McKenzie and accenture Deloitte and W C and IBM and I looked at their and grow myself as a consulting partner at IBM at one point in time lot of stops in my career. You know in terms of getting experience and and being consulting partner. taught me about that angle of it in the structure and the responsibility and the. the opportunity that a partner can have for and so as we created this program very specific to HCL's environment. It serves our top one hundred fifty clients we have about. Thousand or so clients. That are very substantive and. The top one fifty, though really in a very special, we category in terms of the the size, the magnitude the criticality. The number of. Investment co-investment things of that nature. Those client partners had to go on a very different learning journey Dan. Typical Account Manager. They typically live solely with that one client many years at a time. Very large teams and the responsibilities far more than just you know meeting the quarter expectations of. Selling a new project or winning new deal it involves things like full-scale relationship development across the company. Proper Account Planning You know really establishing strong points of view in helping them transform their business, and so you know when you kind of roll that up and start looking at it. How do we do that at an industry level? That's where our marketing teams get very heavily involved and work. Not only you know energy industry level for example to. Develop our footprint in financial services or life, sciences and healthcare or in there's about twelve industries that we cover very intensively around the world. We look a combination of the overall industry. And all of the ecosystem, and then we also at birth, specifically at all those clients and look at how we can. Have some unity at the top, but also have a bespoke nature. with each of those large clients and that has helped us. Significantly in understanding the overall journey and the relationship cycle because. We think of client journeys in terms of how by how a sales psychos, the reality is every client. Especially in this type of complex world has many different. Sally cycles going on, and even when they're not by. Which is about ninety eight percent of the time that ninety percent of the time is where the relationships the depth of? Interaction, the trust the points of view get established and marketing plays such a critical role, not only in in supporting the accounting. Or the client partner. But. You know really. Creating a very abroad and deep. Experience and kind of experiential way of consuming and understanding what age sale brings to the marketplace, and now I think we've built a very strong. Team both in the corporate marketing arena in our field and business unit marketing teams. So that we understand how to create the ecosystem and that fabric. That's long-term deep entrusting emberg intellectually driven. Yeah I. Always Think about the fact that you know it's like is the kind of old adage like you? Don't close in February like you close or you? Don't close in in December your closing in February or closing in March your closing every single. You know every month every week. That goes by that. You know the that Rep. is not helping their customer that makes that that email that you send in in October to say hey, re still good for renewal in in December. That, much more difficult if you're not staying along the way and marketing is is a is a double edged sword there right? If, you're if you're constantly top of mind. For your customers with really helpful relevant content and Europe's aren't doing their job like that's not great, either. You're just reminding them how crappy their service is is at that current moment in time, and so sales enablement is is really I mean and we've seen. That serious decisions this last year. That I think sales enablement was kind of like. Is More, of I forget the exact thing, but basically sales enablement you know being. A true marketing function and figuring out how that's a marketing function is is one of the things that is like a best practice these days and really kind of aligning those two things But I always, I always think back to like you know how much work marketers are putting into creating content doing these things, and if they're not putting that stuff in the hands of the reps to share those timely relevant things to have them be that trusted adviser an expert. Then you know the wire. Why are we gonNA spend so much time. If you know that last mile isn't gonNA, get achieved in. You're so right and. What's interesting is? You know today. And we look across we do extensive analysis on you know who are buyers in who are the stakeholders and influencers? You know the reality is there is no single solo decision. Today. I mean a lot of that total back. With. Sarbanes Oxley, decade and a half ago. But the reality is that you have multiple departments multiple leaders. You have You know there's a there's a boyce of the user. It's very important you know. We've seen a lot of examples where. A level executives made a decision, but his or her constituency is completely rejected decision. you know through maybe a passive aggressive for? Silent protests so you know for us. It's important to get to know whether it's our current customer prospect to get to know all the different elements of culture and people involved in this process. And so marketing gives us a great Foundation to be able to bring, not only identify those people, but to nurture them along the journey, and to to nurture them beyond just a single journey, but towards multiple journey towards a long-term term basis. You know there are so many both traditional and digital means. We use today to do that. you know some of it tool based some a bit of based on some of it very account specific or industry, specific core through influencers and advisers than analysts. But there are many approaches and You know I think we've gotten fairly sophisticated in agile at understanding how to do that. You know and build at the end of the day. What you build a very strong. Trusting. Intellectual. Community and I like to to take community farther. Say Ecosystem. with our. Customers and In all of their stakeholders. Do you have any favorite campaigns that you've done over the past couple years? Dare several, but I'll tell you. I think there are a couple. That I'll just point out to. One is what we call global to local. And that was really something that we started. in the US marketplace, and then we expanded to multiple marketplaces. But the theory behind it was bringing the best of our overall one HCL, global footprint to bear. But then really accentuating a very specific market. And in the case of the US for example We were about to celebrate our thirtieth anniversary. Of being in the United States market, you know we started in nineteen, eighty been silicon valley. Even before Silicon Valley was called that. And you know we were one of the original hardcore. Companies op partnered with many of the stars that people know Silicon Valley for and you know we're really a bedrock there. But across the United States. We have you know from. kind of the high, Tech Corridor in Boston. To the Midwest all the way out to the west coast, we have a very strong and significant history and blueprint, so there were a couple of things we wanted to use global to local. To first of all celebrate internally in this historic landmark in birthday. Of of our strength in the United States, but we quickly quickly realized our customers wanted to be involved. And they wanted to. Use, some of the tenants and translate are in program into their Both global and local footprints in in what we realized was, we could bring some best practices on global basis together with very localized cultural elements. and. Share both internally and externally Between. All these different unique things. That happened on a global or local basis. So we ended up for example you know creating lots of. Video testimonials of both employees as well as customers in the US market. And then we found that people from all of our other countries said Hey. Give us access. We WanNa see I wanNA know what my colleague or my counterpart. Is doing differently. You know in Dallas or in Los Angeles or Chicago than than what I'm doing here in Singapore or I'm doing in Stockholm. And people love that to understand the learn more about their peers. And then we brought this to other markets in other areas. You know to Australia, New Zealand to the nordics and we did a very special one for Sweden. We did disenfranchised and were continuing to do this around the world now. and it's been a very strong and beneficial campaign. You know even government officials in ambassadors had gotten along. You know gotten involved. In these campaigns, so that's been really successful when it's Kinda brought humans technology together. The second thing I'll mention is. We have always been a very strong strategic partner at the World Economic Forum. In the last two years we took it to a different level We hosted a probably the largest pavilion at the. World Economic Forum in Davos Real High Tech Pavilion that served as both a technology lab and innovation. Demonstration Center but also a platform. Both in person and digital for leading CEO's and world leaders to come together to debate. Societal issues and to look at how we can use technology to help solve those decide or issues, and so while the benefit clearly. Is within that week of being in Davos and you know having that social media and press in personal interaction in great attention around certain issues were actually able to take a lot of that content and the relationships, and throughout the year continued to talk about things like sustainability Were you know financial equality were other aspects of the environment were the workforce were automation and what's happening to jobs from? You know from that perspective, so it's been a those two campaigns really stand out I mean. There was so many others that are taking have done in. I'm extremely proud of. But those really had tremendous global stature and brand impact. And not in a way to go out and make claims beat our chests in a way that was not appropriate, but really to to add a substantive contribution. To some very significant world challenges that people are working hard to solve one of the things that you have talked about and an advocated for Is You know women in the workplace particularly advancement in in the gap in in technology Obviously Silicon Valley's been focused on since there's just between the pay gap and just gender gap and hiring I'm curious like what are the things that that you all have worked on And why is this something that you feel like you know you can carry the torch on a little bit well. I'll tell you first of all. I'm very passionate around this. The why is real clear I mean. For? Any entity in any business to be successful. you know. It's just been proven Tom Tom Again. the best outcomes the best. That you can do in this? World is to have diversity of backgrounds in thoughts. And you know a wide range of skills so that's that's both gender diversity but it's also You know racial diversity, other types of diversity, but are very poor to have in the workplace and I will tell you that the tech industry overall the. And I'm talking about the. All up five trillion of the eighty two trillion dollar. global GDP. Hardware, software services everything in between the industry itself is is probably one of the least diverse industries of any. which is really it's one of those things that makes you scratch your head because it. Greatest Opportunities to build society in the future to solve a lot of problems to help the world scale in different ways is through technology. And you know so. It's important for all leaders today to. Look at, how do we solve that? Had We make the workforce not only more palatable today? And we're proper today, but then how do we bring a new generation of people of all types of backgrounds that could continue to contribute and even make it better than than our generation of leaders system. I'm really honored that that our CEO. One from working together. He took it very seriously and not just in words you know. We backed it up in a lot of ways We've made it part. hardwired in the system. you know in terms of? Making sure that processes will bury transparent in open. That you know. Levels of quality were reached. We've made a significant march towards that. We're not where we totally WANNA BE A. we've our improved over the last probably three or four years. you know in several different Burson in categories of pride in faster and better than than most companies technology, and it pays off. Russell pays off in innovation pays off in. Ideas it pays often really the viewpoint of bringing humans in technology together. And so, it's something that we're going to be very passionate. Continue to stay. At critically focused on, I will also tell you that. you know now for example where I go in the world these days not very far. It's all by video, but a major part of the discussion that I have no matter what country what city what customer what town hall. There's always a component of a an additional. Time set aside for all. People invited to the table to talk about. Our culture, our diversity in how we build on the good and improve on areas where they need improvement with everything going on in the world right now, with co vid- It's a it's a tough time to market. It's tough time just for everyone Tragedy. But life goes on, and and it's important for leaders to figure out how to keep things going during time for crisis so I'm curious like how? How do you lied during a time of crisis? What are some of the things that you're doing? You know I'll tell you. It's interesting I've thought about this a lot in there. Certainly lots of points of view out whether it's social media on on TV these days in. I can't tell you how many. Hundreds of emails with? New Leadership webinars sprout up every day, but. I think back to Experiences, you know somewhere around January fourth. I remember sending by I e Mail on to my leadership team to say look. We need to not only pay attention to this. I won't travel to stop to this area to this region. This is probably going to spread were all international travelers? I think sometimes people you know. Miss the fact that. You know. All the key airports in the world connections. It's so easy to see how. Whether this fire started in one country or not, you know wherever it started. We know where it started, but it can spread very easily in airports and be transported in. It was only a matter of time that this was going to become a global situation, so we started thinking immediately about. How we shift, some of our own priorities away from. You know. Probably with a limit of not being able to be in person, not only together, but with our clients, and with other members of our ecosystem, and how we would really. Drive our business towards a combination of digital. Experiences. Content experiences how in where we'd focus on our brand. And strengthening during this period of time. We had to start thinking about the tonality of all of our external messaging, and are not only extra but internal. This is a period of time where. I think empathy and compassion are probably number one for any leader You know it's not about making the quarter right now and you know being tough on performance and things of that nature, those are always going to be part of a management recipe, but this is a period of time that nobody has ever despite all the training in life experiences. Nobody's ever had this. This one kind of configuration of events happen. In it's so new and different. that. We have to make sure we bring along. Not only did the strongest people but those that are most vulnerable within our companies within our neighborhoods, and so we've put a lot of emphasis there. Is been a twenty four by seven. Situation since January, we actually formed an executive crisis team. Around the twenty sixth of January. And that. Executive crisis team. All businesses. Frontline leaders enabling functions. Sometimes eight hours a day in different sessions. And it's everything from logistics, internal issues external issues. Financial issues. But ultimately how do we steer the enterprise and also help our customers and I think that's paid off brought us closer together as a leadership team You know it's interesting. Even I think back. MOM experienced travel upwards of a million miles a year. And all the people I see on a normal basis. Know, you know. Giving other now I m made Diamond status the first week of February. On one on one airline just for my traveling January. So with all of that I've actually grown closer improbably seemed. Understood more. About some of my own peer leaders and my own team and teammates through video, and through this period of time. And I think everybody kind of has that that You know it's not just the intellectual attachment to the business. It's also the emotional attachment. To All. Striving and defining what's next for ourselves? That's been prevalent. Let's get into or lightning round. These questions are fasten easy just like marketing with salesforce. You can go to salesforce DOT COM slash marketing to learn more about marketing on the world's number. One crm that is salesforce salesforce dot com slash marketing lightning round questions, Arthur ready I am ready number one. WHAT APP on your phone is the most fun? My fitbit out, keep me active. I have a pretty high goals. trying to you know, and I've been able to keep up with fifteen thousand plus steps, Diane I'm GonNa keep pushing it. What about your? Favorite book or podcast that you've read or listened to recently, so listen to a number of different podcasts You know actually how type you I've enjoyed leader, not this kind of dry and boring, but the BBC has been I. Think Very. Balanced and very. Smart about bringing global perspective together on all the events of the day as sometimes via caught up in local news, especially in the United States becomes a little too political so it's it's been. It's been great to see what's going on in other corners of the world. you know from a book perspective? I just started reading a book by Viktor Frankl called Man's search for himself. And I'm just in the early chapters, but I'm excited to dig into this it's. It's not. It's a sombre topic. Somebody that is a Holocaust survivor in his ability to. Focus his mind on surviving thriving and getting to another day and. It's kind of an interesting read so. Now but You're certainly a lot to to read about these days. Would is your best advice for first time CMO listen listen to as many people as you can. And try to understand the heartbeat and the pulse above all else and that starts with your team. because you know at the end of the day you are in a neighbor of future stars, and you've got to create Glatt forms for them to succeed in shine. So understand their posts and understand their capabilities in. And help them get the best. Performance but. Help them become the best version of themselves in this process and a lot will take over from there. Why didn't you go into the CIA? While it was interesting so. Long story, Short My father came from Poland. When he came to the United States in the nineteen sixties, he was actually able to a defector. Because? He was expected to return. And you know serve in the communist regime as any doctor, and he chose to stay in the United States. He was never allowed to go back. To the country, but when I grew up, I was allowed to go visit my grandparents, and I learned the language of of Polish in a little bit of Russian at a very young age. Read right you know, interpret. And, so I was actually approached on campus to be a translator. you know in a field office and went through the. The mental tests in actually went through physical tests in was very close to an offer. My own mother. Came to visit me and persuade me very emphatically. that. That was not the career paths. She was interested in seeing her son. Go into. So I listened to my mom. I love it will often. That's that's IT Arthur. That's all we have for today. Aena any final thoughts anything to plug. I'll tell you what first of all. I do hope that people get to become familiar with HCL and you know come visit us you know either through our website, twitter linked in instagram. You'll see not only technology, but the human side of of what we try to do in the marketplace, and the second thing I just want to say is i. really appreciate you doing this This is You know. For so many people! All working in our homes. You know whether somebody's alone where they have a big family around them. There's all kinds of things people are getting adjusted to. No, doubt. It's not easy to maintain composure. And it's not easy to you know operate on a daily basis and you wonder. Mondays and Saturdays now there's not. Much partition between understanding what day is what? On I think, people are learning to operate in an environment where we don't know the total dates or out, calmer were next chapter you know. When is it going to start for sure and Howard Star? So voices like yours and bringing these conversations to bear. Our great service to everybody right now and I really appreciate that. Thanks, Arthur. Appreciate it yet. We're we're happy to serve the listeners. The great marketing trends listeners as always hit us up team at marketing trends dot, com fiemme questions or WANNA recommend guest or ask questions, the previous guests or anything like that so. Our thanks again, we'll talk soon. Thank you take care. Take care. Marketing Trans- podcast is brought to you by salesforce discover marketing built on the world's number one crm salesforce. Put Your customer at the center of every interaction automate engagement with each customer and build your marketing strategy around the entire customer journey salesforce we bring marketing and engagement together learn more at salesforce dot com slash marketing.
809: HCL Technologies - Human Centered- Digital Transformation
"Welcome to the tank bloke writer podcast, your guy to future, Tech, Trends and innovation in a language. You understand now. Over to your host Neal Hughes. Welcome back to the tech law Greider podcast live from the show floor at the adobe summit. But let's take a step back away from all the madness Vegas. Just for a moment because I'm fascinated by how technology is transforming industries, you don't automated associate with technology, for example on episode five four four I spoke with Haight St. L about how they were taking Manchester United football club on a digital transformation journey, but they didn't stop there. So I invited them back on the show to learn more about how the customer experience is become the main force behind business transformation. And how it's also given rise to experience led did Utah businesses. Now hate CO technologies new platform launched at the adobe summit, which is an Omni channel ecosystem that provides a conversational day driven and can textual ability for marketers. Locally. I was able to secure just a few minutes of Tom we'd unmanned Berget, and he's the global head of digital analytics hate cell technology to find out more about the great work that they're doing at the moment. So book elope and hold on tight as I beam meal is all the way back Tobago's where an end is waiting to speak with us on the show. So we've only spoken on this show about your digital transformation of Manchester. But for anyone that missed that conversation and a hearing about hate CO technology for the first time, you just maybe setting the scene and tell me a little bit more about the kind of problems that hate Seattle. Sophie or customers. I mean, I we fear firm that our history and background is product engineering. And because you modernisation we've been headquartered in Silicon Valley for thirty one years now. And of course, you know, that on the world with original headquarters in India. So so one of the things that really differentiates us, and we'll talk about the problems we saw is we've been doing application modernization combined with design and beat for actually a very long time. I mean, that's the that's the business about from infrastructure cloud and not so we've been doing, but it engineering devices infrastructure management, and then essentially over the last many years, we've been working on more than is Asian and process more than patients left Morten edition. So if you look at us, we believe that our strength is in execution of digital strategies and not just try to fixation right over the last few years. There's clue. Startegies and enterprises are moving away from simply talk and proof of concepts, and you know, spor piece of digital dialogue to more ongoing journeys, which needs extremely strong, digital engineering skills. And that's kind of what we do. So we help enterprises not just, you know, implement specific digital programs, but really transform how IT and business interacts and move them into a more effective continuous delivery modern platforms modern database sort of operating models, and you can that as more scaled agile Cambridge it'll models so that they can conveniently sort of identify a business process imagination and delivered those using Neo compose -able technologies so across the industries. I mean, our biggest industry where the Kalisz is banking both in the retail banking space and insurance space financial services broadly, we've been working on everything from. Reimagining the Giannis for customer engagement starting with the KYC journeys implemented, some of the largest nor your customer engagement start is used for banks across the world in Europe US, Israel, as in Australia, and from there to really engaging customers to Maury Rossi x platforms for improving customer engagement for improving customer churn or reducing customer churn. Bring more cross selling of parts, the banking products or insurance products customers, the rising better strategies for demographic wise analysis of customers and improving the cross sale upsell into customers and all of that to seriously modernizing CD modernizing platforms that they currently engaged on. You know, as you would know. And so was industry has had the most one a legacy applications legacy data and legacy. So how do they modernize platforms to? Create these new journey maps. That's what we worked on in financial services. If you go to don's predation largest six, which is another very large word could for us. We've saw issues from modern warehouse management than transportation rethinking largest, exert knees. Embroil using I oat the data and application modernization in in in the logistics and facilitation business, which is again, a huge consumer of these strategies just because of the amount of, you know, I'm new channel commerce, and and and other stuff that is impacting the laws six world, the big word to could for us as retail and see PG both in the b-to-c space, and the beat will be to see space within huge amount of change both in the front bend, which is a consumer interaction as well as improving operational efficiencies. In efficiency is in the back end. So things from supply chain to product life cycle understatement for pricing and merchandising space management. All of that is going through a huge amount of change tool using, you know, both of digital process transformations and through modernizing, applications and infrastructure. So I'm just giving you sort of art set in in the positive time of of what we're seeing across industries testee and the world as witnessing immensely disruptive, and yet to adult next generation technologies wrought like you tell me a little bit more about how that destruction combined with consumer expectation experience leading gauge -ment with bronze. He's actually making enterprises rethink and transform their business models. Hugely. That's actually at the center of everything in short. What's really happening is if it didn't user broadly, right? Consumer is is a user employees a user, they end up price partners and intermediaries are all users. And so the user value chain as I call it is getting retard off rather, it's they use value chain in how the in the plays engages with its comes Iwo harvesting is just would employs, you know, who create the business and Howard engages with its partners and intermediaries all of those use value chains Richard Trapp in traditional business processes are getting retired off because traditional business processes created for fishing. They were not created for experience. Right. And so as enterprises now rethink these value chains that essentially putting user expedience at the core, user efficiencies, and and operating efficiencies, also important, but user experiences trumping all of that in fact, new. Is create new efficiencies. Right. So creating Neil sort of imputed delightful experiences across each of these value chains as I said, consumer value chain that intermediary value chain and employees value. Shame is read a lot of visitor dollar. And the time is being spent by the price and really now everything is up for grabs. So using new technology using modern compulsively technology, whether it is artificial intelligence, whether it is air, and we are whether it is even things like GPS technology. It's machine learning API's and micro services, cloud technology, all of these are technology. These are available now to create new experiences along each of these value chains. So as you said, you know, the central doll is the use of new chain and the rethink of the user value in Israel, most of the digital effort and dollars being spent and as let him from our conversation about Manchester or not Trump formation is now rail and mainstream note, just retailers financial institutions and consumer brand companies, can you tell me more about happy to be industries such as manufacturing utilities, farm and life sciences, telecom companies, etc. Are leveraging this wide range of technology to write. And as you said, so it's the B two B the B to B to C and the beat to see the BTC always like the retailers like the sports companies any anybody that was really really consumer facing. But in the last three years, I've seen an exponential rise in the participation and the effort and dollars spent by the B two B companies. Whether it's utility company example, one of the largest utility. He's in Europe. They are modernizing their consumer engagement platforms. So that they can really provide a more, you know, higher expedience level to their consumers that they deliver their electricity services to at the same time for appreciably efficiencies in the back. So they're improving efficiency improving, their workforce efficiencies within the enterprise they're improving so manufacturers like automotives and others are improving their product life cycle management, or the manufacturing execution scheduling, which are ritual considered very operational part of their business processes using digital technologies and digital experiences. So both operational efficiencies. And consumer experiences are really driving, you know, this legislation, and that's why as you said, you're seeing more and more B two B and B to B two C companies actually recognizing that and participating as much as be to see companies were doing before. So you're gonna see more and more manufacturers dot com. Premieres utilities companies oil and gas companies coming on board. Remember user value chains are in all the industries, right definitely internal user value chains, which is employers value chains operational, use Ovallis chains intermediaries and partners. You must be to be partners trading partner, suppliers franchisees, etc. And then of course, you know, the end consumers, and so across all of these that is a humongous amount of rethink of process, and then enabling that process using sort of new set of technologies and expedience is happening. I'll say believe height Seattle have recently acquired strong bridge for digital consulting. He told me more about the acquisition what it means for sale. I think as I said, I spent has always been the ability to architect and believer digital technology or or using digital technology to deliver new business processes, right? And so I was fantas is traditionally being designed, which is you X and technology engineering for the an price the technology development for the price. What we were looking for. And we constantly look for complementary capabilities that kind of complete the digital value chain one of the big topics. I'm amongst enterprise CIO CDC, use these organizational change that is happening right change in terms of operating model with vendors change in terms of how I t and and businesses interacting changing them so re-skilling of the their teams the organization structure, which is becoming more product oriented, and so and scale design, and so there's a lot of all see that happening change management that is happening. In digital programs. Even how you draw digital budgets is very different from traditional IT budgets, because you're cleaning creative, you know, sort of minimum value viable product base sort of budgeting of IT, and so all of those were strands that strong Reggie brings they were consulting company that focused on both the digital program management, and sort of digital budgeting forbidden benefit assessment, Israel as organizational change management. They did not do much of belittle engineering or execution of this little strategies, which is our strength. And that's why we acquired strong bridge. We also have a bunch of overlapping customers where we worked in the past together. And and so that kind of lends a great way to extend their capabilities into our customer base. And of course, bring our scale and capabilities around the world to their customer base where they were sort of restricted to just the change management and program management functions. That's what he invited us. I think we must mention as well that you've also just announced in IRA solution. The still tell me more solution on white. So check saw a nose. We we've been out because tenth of our votes, application development and infrastructure engineering business over the years, we've been investing in any ipod from which has both components that we developed and components that we partnered with and the bases are traumas cordray is and then we leveraged components of dry ice to accelerate. Either execution of these little applications and programs or improving efficiencies in operating platforms. And that's why it's exciting because one of the big topics in prices is how do you sort of infused AI in building new applications in creating new business processes in sort of automating business processes that are commodity or speeding up the the ability develop applications for differentiated business processes, so increasingly is getting infused. You know, it's not going to be. Sort of a special dish discussion it's going to be just an it's an ingredient of everything we do. And that's why it's exciting to us. So everything from our platforms built to the the data. And then of course operations that we run for enterprises we'll have infusion of the dry ice back. So I finally just before I let you go. If we put everything together. I we've spoken about tonight seems to tell the story of height sale strategy in the digital transformation. We expand on that strategy and also learned from your customers along the way. Yeah. I get a what what we've learned from our customers is kind of the significant portion of our strategy in the last five years, we've been kind of lucky to be part of some of the largest scale digital journeys, and what I mean by schedule journeys, not journeys where somebody was experimenting or doing Buell sees or sort of flashy projects with digitalization, but wholesale enterprise kill reaping that was happening. One of the largest telecom companies are not America or one of the most progressive banks and Nederlands on another very very progressive insurance company in the midwest. You know, a lot of these enterprises that adopted skin you'll journeys, and we were part of those journeys their strategic partner, and what we've learned is really created patterns or those journeys and some of these patterns are cost industry paraffins because increasingly and prices want to learn and not just from their industry, but from just industries or even non just an industry so retailer wants to learn from, you know. The health care industry and the healthcare industry wants to learn from banking or from far from somebody else. And so what we really developed is a is strategic roadmap. That defines. How do you move from strategy execution and create a continually executing I Treaty Organization who continuously look for reimagined processes and deliver using compose -able digital technologies, and that's really the, you know, the the frameworks and the learnings is what we bring to enterprises across the world. And what's exciting to enterprises? A lot of these are horizontal learning their cross industry. Learnings are there Prosser the fee learnings, and these learnings are not just development, but on digital Latin? That's where the differentiation will happen. The market is gonna stop barking just as you start a G and focus on how do you really executed in the price hill. How do you budget differently already planned friendly? How do you create your? Leading model between business and IT. How do you change the team structures? How'd you reskill your teams, and how do you work with your partners and vendors differently? Well, incredibly busy and we've got a dash in a few moments. But I just wanted to say a big thank you for taking the time to catch up with may have the so I wish you the best for the future. And maybe when we leave maybe when we leave this event, we can have a catch up a little around in the air. But a big thank you. Thank for a time. After the interview Ananta to dash off because they haven't inciteful panel discussion to actually perform well, he was joined bus. Oh, my stained industry leaders outland. He was discussing have to create. Tomorrow's customer experiences by building a powerful digital marketing ecosystem, but join our conversation. How UNLV learning more about these latest developments in human centered digital transformation and the future of data driven customer experiences and other love to reconnect in much more detail in a court same place in the future. Now. Now, I have been in Vegas for three days. Now recorded twelve interviews. I wonder if Norrish Smith were turn ROY Kasowitz Stiller, and do you think actually get on record breakers is the hardest working podcast those who to slave that one in the universe? I'm gonna go off for a lie down a big. Thank you for listening and until next tone down bay stranger. Thanks for listening to tag blow rice upon cost until next time. Remember technology is best when it brings people together.
835: HCL Technologies Launch A Cyber Security Fusion Center
"Welcome to the tank blood writer podcast, your guy to future, Tech, Trends and innovation in a language. You understand now. Over to your host, Neal Hughes could buy to be tech flawed Reuter podcast, you may remember a few days ago. We spoke to the guys at sit tricks about much much more than just networking virtualization. So today I wanted to carry on that same with my friends at hate seal. Technologies who what doing some incredible work and regular listeners will not spoken to them in the past about their work with Manchester annoyed or should I say, the digital transformation of Manchester United, and then I also spite with him a gain at the adobe conference where we talked about how organizations countries and businesses can adapt to the human centered digital transformation, and after those conversations are thought on new there was to know about their talents and experts, but then I know that they also have a huge involvement in cybersecurity. And I'm not sure why I was. Prized by that because the digital transformation of everything should have cyber security at the hall of shouldn't it so today I in for Ed Menendez sing corporate vice president of cybersecurity services. I hate CO technologies onto the podcast to and join me, and he has over twenty five years of experience in the IT industry. Having played various roles in business development sales, product management service delivery and program management to name just a few areas where he's excelled. But today, I invite him on the show to talk about hate CEOs cybersecurity fusion center, which is about to open in Frisco, Texas, and how the opening represents the next phase in the company's mission to support secure business growth by providing that customers with a single point of contact for complete secure instant life cycle support. And that's from everything from detection to remediation so bookl- up and hold on tight. So I can be meal is all the way to Texas. So we can speak with indecision corporate. Vice president of cybersecurity services at hate CO technologies. So massive warm. Welcome to the show in day. Kenny tell that listen is a little about who you are. And what you do. Thank you need. Hello everyone. My name is Melinda. And I'm with you for almost about twenty four years, and I've heard various leadership roles globally. I'm pretty passionate about technology and technology that services and currently I lead cybersecurity and GMC business for the practice globally. Aquatic saw to get you on today because I've spoken with guys that hate Sione number of occasions, which is the digital transformation of Manchester at but recently had about your saw secure launch which hazing crediting treating to me sick. He told me a little bit more about this, actually, Laura people. Probably don't know we are about a twenty year old practice with the very solid experience globally via founded in nineteen Ninety-seven pretty much in the early days of the internet and the practice practices blown multiple across infrastructure, cloud, identity management, risk and compliance data. The security application security an late in security of things or IOT as people call it. We provide a t sixty degree life cycle services to our first, including strategy now contextual consulting system integration and manage of operational support to customers what we're doing with. This launch is creating an expert or cybersecurity fusion centers, globally and the latest launches in Frisco in Texas in the United States. The cybersecurity vision centers actually integrate human expertise and mature sort of processes using an advanced Blackcomb solution with fair, but of analytic capability and intelligence integrated together that helps you orchestra orchestrate response to any cyberthreat proactively defend yourself, essentially, it solves the problem of Tyler approach which many organizations have on security today into an integrated approach providing you pump. Defense for your infrastructure beach or network workplace mobile application or identity issues. So we are solving that problem of unified approach to taking a washer against cybersecurity threats today that exists in the planet now as a former or not. It was obviously cautious by nature often. Struck by how many businesses evolving headfirst into the digital transformation of everything? But they do forget about protecting everything they've created. So I've got to ask I mean from your point of view are the best practices in protecting technology to combat secure risks that the way would point me actually actually organizations in their need for a period. Vegetal information are not imbedding security back best practices in their platform, system, development, life cycle or for that matter. Qualifying even the data that they need to acquire some of the best practices that are extremely important. My point of view is very clear definition of data and area data being requested from customer in humor clear definition of who got access to it. Why here here's you here got access to where and how being stored and when you're actually transmitting data if you're really in and. Protecting the privacy information of offer data set. Right. I think awareness of impact on security, and I believe that security largely fifty percent, awareness, education and culture issue by Laura people think it's a technology issue. It's very important that businesses especially when the digital transformation journey in west in making the user users aware about security threats, and what a possible compromise could do last, but not least when the customer developing largely business systems and applications they should incorporate security testing of their software code into the development life cycle checking vulnerabilities in their applications in their Fronton applications on their websites. It's travel to extremely important not a world. We will always have a proactive rather than reactive approach to saw security. But what I would you offer around how to remediate incidents when they do occur decided security landscape is very. Very complex. I mean in the last twenty years we've seen from being a very simple to three issues to be solved, very complex set of technology and process landscape that integrates cybersecurity. So so basically if you look at it cybersecurity being seen very silo manner. You either look at the network you look at the application systems differently. I think what is more important is that organizations today are not sizing up their teams for that complexity while attacker and hackers have a field. They would be escalating threat landscape. We have the existing tools and processes have not been integrated have not been kind of looked at you know, Listrik manner how they help improve the posture. And we see a lot of this silent tool bay based buying to solve particular problems. And we also believe that, you know, there are multiple threat incidents and alerts that are not being looked at proactively. Right. So if you look at some of the reports, I mean, one of the World Economic Forum report said that in two thousand eighteen that they are the threat of a cyber compromise is much much higher and is third like this beyond data fraud and theft today and some of the hackers using techniques are becoming smarter faster to compromise. You know, the security posture often organization I would say for a proactive defensive approach. There are three very important things in the world. And because customers of business enterprises must take a multi domain approach, improved their detection. So I think your defense mechanisms have to be very good. So you have to build a strong capability to defend yourself, which means you should have the right sort of tools and processes of very well documented and easily accessible policy and procedure when you're actually either compromise by Mel where I password compromise or any other kind of security another abilities. Phishing attack which you see and the third one. I would say the very well integrated McKenna's of process and teams and technology teams across network application, data center business partners and risk management teams in an organization to really orchestrate response when a compromise happens. And as I said at the beginning of this podcast height. Ceo SABA, secure, a fusion center is set to open in Frisco, Texas, and he seems to be the opening represents the next phase in your company's mission to support secure business growth, but providing your customers with a single point of contact for complete security incident. Lots soccer support all the way from detection to remediation sake. Tell me a bit more important in your mind of a single point of contact in that secure ilab soccer management because I think it's so crucial. Isn't it? It it is really Neil. And I think that again, a very good point. And I think it's a very important organization to an investment can may to really have an expert organizer Shen. That provides a single point of contact looking at the complexity of the landscape of IT systems that exist, and that have such a large threat landscape that can get compromised, I would like to take one or two examples for the benefit of our audience today, if you really look at the trading floor of Bank, you know, the trading floor was such a critical season and investment banks operations than they put a multiple certified people. So that there was not a single system failure. Because the second of blip could cost millions of property sometimes even a billion dollar of laws in the trading floor. I would kind of the same analogy the context that if you have a specialist and a single point of contact who can actually one provide you a holistic solution to at the time if you get compromised, and unfortunately, if you get compromised really provide a very structured response mechanism for you to address t- the compromise. And actually quickly recovered from from the compromise. I if you really go back about a year ago when we had the malheur outbreaks of one or cry not pitcher cetera. You would have seen that organization to melt days, and in some cases up to a month to recover and restore all parts of the business. And I think that is where I think the lesson would have been learned of water the importance of having a single point of contact and export organization and a well orchestrated response. In today's world, we are hearing more and more about artificial intelligence and machine learning especially around personalization and marketing, but how advanced machine learning algorithms being used to provide actual insights to enable secure it aims to make small decisions to actually a very hard topic today, and you know, the word that are being used today the artificial intelligence and adverse artificial intelligence, which means it's like goody I was badly. I actually have. The use case ball in terms of committing hacking crime and at the same time defending yourself, but at the same time, I would say currently some of the capabilities are being overstated, and I would state that the word of caution from our experience of running IT services, and integrating multiple sort of tools and technologies over last three decades that it is extremely important that we really realized what the problem statement is our problem statement today that really get into an alert fatigue because there are multiple sources data sources in IT that are throwing data at you. And your ability to correlate that data and make a meaningful actionable intelligence out of it is actually the the big issue. Right. So what happens is when you look at millions and billions of data point. You're not able to really make sense out of it and you end up being with an alert fatigue. And then you can't look at that one bit there, which is really going to cause a compromise. So I think it is extremely important that using and specially I would say brand tickle. Capability you really create relationship and dynamic relationship between multiple data sets and then identify the beach. So I we see rent of many, tools and technologies that are actually helping people like us in this iber security services field to help our customers. Berle these tools Bill these processes programmable for them and create defense mechanisms against cyber-attacks compromises. I think it's also important that we create us to report based on the events and provide a predictive who just original. So if you're able to correlate the eventually, you're actually looking at scenario Tara like story, which you can actually figure out later on that if I had this terrible scenario, what is the potential future scenario? So that's how they I n d machine learning and some of these advantages liquor to certain technologies praying into helping us in the cybersecurity were conscious we have talks about many problems affecting every. Business everywhere in the world. I've got to ask I mean, can you tell me a little bit more about how hate Seattle is helping businesses overcome these challenges that we're talking about I would sit back into ably deal laurel comment, and then get into security perfectly show AT is really solving multiple business challenges per customer. We have we provide services that are really outcome based in all business problem for customer. Right. So if you look at we have a mood one two three strategy in which more one is essentially traditional outsourcing services across infrastructure application in generating or business processes while mode. Two is focused on high momentum currently highly important digital transformation, cloud plastination internet of things and cybersecurity as a solution for customer and more. We are offering many products and product-based since two customers so actually customer can work with. And look at multiple areas. Saw multiple business problems across the IT landscape or business problem business down with ACL, very desperate to security. We are actually helping customers. I would probably would wanted for name is that from a tactic posture of yesterday taking the customer to dynamic posture in dealing with the emerging threat landscape on a minute by minute on a day by day basis. And that's what we do broadly at it. Your today, I'm consciously all working with some of the biggest businesses in the world. Are there any kind of particular trends around the security problems that they're coming to you and asking for your help with? Absolutely. So I think conventional problem to solve brighten their food or Vike area, which are really merging. I think one is speed of new innovation, especially when you talk to me earlier about digital transformation is driving the ability in the system because you're always catching up with speed to market and time to market paradigm in a business in. So we are pushing out business applications that are solving the problem enhanced potentially you're leaving some chinks in your applications that have lot more vulnerable. So that is what the customers are looking at us to solve the inventor file be has simply multiplied the magnitude of the security problem. Many for today. Right. So you have millions and billions of connected IOT devices. Enhance your exposure from your home systems to your factory systems. Your office system is actually a much larger. Scale than what we have seen traditionally in the environment. I think data protection privacy. And you know, if you look at the evolution of GDP are in Jahra penalty other. Like ChinaNET law and the vision of internet law in India, and what has happened in multiple segments in US in healthcare financial services will that is actually raising compliance demand. And which is what we are to meet, right? The the four issue would have dealing with their privacy. And and we don't talk about it. I'm sure there's a lot of media coverage around all the breaches of pre privacy of citizens individuals that has happened across businesses. Right. So that's that's the issue. I think with digital and flower one very interesting problem that emerges. How'd you manage identity? Identity. Was earlier a problem that was within data center within a set of data occasion? Right. But today when you use the up policy us sales for us richer factor, you somebody else's digital platform for your digital marketing campaigns. How'd you really manage identity is a problem which customers are looking at our us for Saul? So compared with this. I think the genetic you thought of skills across the world today. I mean, I would say at any point in time. We're really behind the demand Kerr versus the supply of talent available. Whether it is not America, whether it is fundamentally Europe or whether they ship is big. I think in every part of the world we're trying to deal with that accuser charge of talent. As titan a little bit of time for the board to say evaluate to see the value and the are in Saudi security, but do you think that is changing if you have a business leader listening today is the key message? You would want them to walk away from today's conversation. I think that's a very important question. You are me. And I I'm recently, we did kind of a press. Release a media interaction on the subject across the world. I think today curiosity is a boardroom issue. It was down the chain. But technical issue, right? I think I would say to a business leader. There are two eighty five hundred securities. No more technology challenge to the challenge of driving culture by design in the organization user, awareness and thinking and really taking integrated risk-based approach to security. So I would say investments in technology are actually after you have understood your threat posture today and threat landscape today, and then invest in the right technology and do not try away from these investments because sometimes compromises, and I think there are enough examples in last year's we're taking static posture has heard many business enterprises. So take the dynamic approach understand that you have to invest in education of your people understand that technology investment and invigorated technology investment and not major technology and twos investment is important message of the day. So that is what I would. Request every business today to look at almost security of you know, I'm conscious we have covered a lot of ground today. And a lot of topics around so secure any possibly could have left a lot of people listening with even more questions. So he to remind listeners of the best way of finding you guys online. And also the best way of contacting a member of your team. If they do have any question, thank you for that opportunity. Neil. And and thank you. It was a conversation that are to Email. I lied. I will leave to our listeners today with which provide an access to ETL and me one is cyber security hyphen geography at AT L dot com and Menendez underscore cybersecurity heal dot com. So we'll be very happy to receive any questions and provide suggestions, and why your answer as your listeners made. Thank you say, well, other those links to the show notes in the blog posts are complete this podcast episode. But I wish you the best of luck. With height sales service, secure if Uson Santer so forth thinking to provide your customers with that single point of contact for complete secure instant loss. Saku support all the way from detection to remediation. It's really such a big step forward. But more nothing to speak. Thank you for taking the time to speak with me today. Thank you. Thank you. I cannot thank Menander enough attacking the time to discuss the broader Sauber secure topics that are impacting multiple industries with Mitarai we covered a lot of grammar from best practices in protecting technology to combat insecure risks in Romania instance, when I occur, and of course, the importance of a single point of contact insecure ilab cycle management scenario and finally how advanced machine learning algorithms can be used to provide actionable insights that will enable secure teams to make much smarter decisions. But if this is your world, you work in cybersecurity or anything we've missed anything from today's conversation. I want you to Email me tech blog writer, outlook dot com, or tweet me at Neo say us why? Because I want you to join the conversation, too because your opinion is just as important as mine, and the guess possibly more important than mine. I suspect so keep that was messages coming in. And while your tap. Being away furiously cable. I'm gonna go might myself a drink and prepare for tomorrow's episode. We see another power coming your way. Thanks for listening until next on base. Right. Thanks for listening to the tag globe rice upon cost until next time. Remember technology is best when it brings people together.
644: The Digital Transformation of Manchester United
"Welcome to the tank bloke writer podcast, your guy to future Tech Trends and innovation in a language you understand now over to your host, Neal Hughes, I'll come back to the tech, boom, ROY podcast. How was your weekend if you will be up to as a long suffering Rams fan, I show Martine Darby camped. He not only get beat Bodrov room, but manager, Frank Lampard. He got sent off according to vent for weekend for me. One of the problems of carrying the burden of supporting unfashionable team is I'm left with old relevant stories. Just a one time we beat Manchester at back in nineteen. Ninety-seven. Thanks to a glorious ruin Boyd Paolo one show. Why am I telling you these stories of Martines former glories what you may remember that last year I spoke to Rayo Madrid about the digital transformation of the clue. And I wanted to explore how technologies food Trump's forming sport and in particular football or to my US listeners soccer. And after hearing how Manchester annoy at a teamed up with Haight CO. Technologies to embark on a digital transformational journey, a felt compelled to find out more. It's no secret might just, you know, it is one of the world's most valuable football clubs and boast third-highest social media, following in football. I wanted to learn more about how they're building digital platform that will foster greater engagement with the club. Six hundred fifty, nine million global followers and also better monetize those digital channels. So buckle up and hold on tight as our beam, your ears all the way to Manchester. So we can speak with Haight CO technologies, corporate vice president as she Gupta and Manchester United CEO of media fill Lynch. So massive, warm, welcome to the show. Can you tell the listeners a little about who you are and what you do? My name is Bill Lynch. I am the CEO of the media group here at Manchester United joined in January twenty seventeen. Having spent couple years prior to that running global partnerships for Yahoo about eight to ten years. Prior to that building, the digital experiences at Sony Pictures remain here is to focus on growing the reach and engagement of our consumer fan base, and our properties include things like our new website and new free global app which we're here to talk about today as well as our matched aid programs are monthly magazine or twenty four, seven linear television station called MUTV our social media presence and clubs photography, and my name is Sheesh. I hit the European Middle Eastern Africa business for its, he'll you know, I've been part of the team in that series which is being some ways creating new propositions and one of the things which I'm very excited about over the last couple of years in the movement of technology from being just a back end for everybody, you know, lever for most enterprises who really, you know, coming to the forefront of anything enterprises, you know, make friends to consumers and their outcomes. And that's really the Manchester United sort of partnership comes in. It's really a fraud summation of Manchester United in the context of its fans, and it's sort of partners. And that's something which new we'll talk about it. Fantastic. Well, it's a real pleasure to have you on the show today because last year, sprite way, Ryo Madrid and rebel ventures about how they won the digital out, classic. Oh, by actually be in Barcelona to retrieving a hundred million Facebook fans, which I believe at the time was making them the first sporting grant achieve that kind of figure on just Facebook. However, when our rep at Manchester United is not part with hate GIO technologies to build a digital platform that will foster greater engagement with the club's six hundred fifty nine million global follow his and monetize its digital channels to invite on the show today to find out more because I think the fact that nearly seventy five thousand people can squeeze into Old Trafford on matchday is amazing on its own. What was even more amazing is only a tiny fraction of you'll fan base. So tell me more about the challenges of reaching over six hundred and fifty nine million fans in a digital world. Yet the great question again, appreciate you having us on to talk about this. And I think ultimately, when you look at the site. And scope of Manchester, United and six hundred fifty nine million global followers obviously that that is a great problem to have, right? So when you're tasked with kinda continuing to build reaching engagement, it's really about trying to understand that fan base and consumer patterns and how they all interact with with the club's context. Because as you say, only a small portion of then can make it to Old Trafford on any given Saturday or weekday match. So when you look at it, it truly is global fan base presents opportunities around localization and translation of content. I do think that there is a big difference between the two. I think a lot of folks tend to put them into the same bucket, but but localization is is localized content. That speaks very well to that particular geographic demographic. Whereas translation is basically taking ones these content and trying to translate that into kind of each particular region, but but we very much. Lean on the localization side of things as well as if you look at each of these these fans, they have very different economic standings and very different opportunities to engage with the club. So I think you know, it's all about us trying to optimize that fan experience allowing these fans to engage with the club to buy our merchandise to buy tickets that they want to. But if you look at six hundred fifty, nine million fans, they all have obviously very different use cases and maybe Leland Phil, you know, when be windy really started talking to Manchester United, you know, one of the things which fought my tension was very simple fact that Manchester United had about one hundred fifteen million, or you know, digital clients with interacting with the with the club through various industry platform, stricter face school in cer- garments solar so forth. But it was extremely difficult for mention I did as a club on the business to interact with these fans in a consistent manner. Right. So what we hear really well with manage the night, it all is to create a digital platform, which no use the magician ended team the ability to reach Oakley, these fans in the manner in which will just described right. And you know, Aucas straight to a single single input source as at best. And that's really, that's really the big change lacks the big challenge which menu has been trying to solve for some time and is talk around the digital transformation at the moment on the law companies facing says on Sean where to go with it. But I look the fact that when strikes without very nice problem that you haven't Manchester United, you actually turned to eight sale technologies to haunt us emerging technologies to cry, unimproved more engage, fun experience, not just at one, but every single touch point. Okay. Tell me that. Journey and what technology I'm school are actually the perfect relationship for football plans both on and off the page. Sure. I'll let us she's jump in and provide a bit more color because obviously with me joining in January, a lot of those gushes and strategies were set out between Beauvais Seattle, Manchester United before my arrival. However, from my perspective, what I really appreciate it around shells approach was that this was very much structured as a true partnership. So as part of that ACL provided a large number of staff that actually sat here in our offices here in Manchester understood our culture and the ability to engage with our staff on a daily basis had had the ability to review data as it came through in real time and all of that obviously fed into the product roadmap and the development cycle. So from my perspective, it was very much structured as a partnership versus more of kind of a a vendor for higher. So that was obviously very compelling to me. Me. And then I think ultimately HCL also understood a little bit of the Manchester United United culture where truly given our fan base in our size. There's constantly people looking at us and we're always under a microscope. So there was literally no room for so you know, as we built this new underlying platform and these products that we took to market, I think ACL and I and Manchester United. We're very aligned on on us this test and refined strategy, and we needed to make sure that from a consumer standpoint, these products we're going to stand up and be as compelling as possible on day one and launch. It was. It was definitely not about trying to put a minimal viable product and market. But I think that HCL understood our culture, the pressure associated with working with the global brand like ours and having no room for really putting the best look forward in terms of launching a product. So actually this axe to read this whole journey started with Magister native. So magician acted, obviously mega said, all right, about. Hundred and fifty million, not digital fans which are interacting with with the club, but they were interacting on, you know, social slack problems, which are third party and Manchester United as a club wanted to really find a way to get all grades a, you know, editorial contained and the inside of your own is it heats all over. I did. I was partners and all of its fans onto a single digits like form which could then over a period of time start producing, you know, they an analytics and inside and it will become very easy for they, you know, interactions between next say mayors between fans to contain the guys or France to, you know, fought mirrors and solar so forth say so. So when this whole journey really start as it was very, very simple concept rate euro Uganda by you've got a brand which is, but has the largest spoke. Van in the world in Ghana fan base, which is as I were any large enterprise and these fans are extremely passionate about the Brian. How can we bring into the future too seriously, enhance the quality of information and the quality of inside with the fans, half and also won the partners could do you know anything goes over the period of time, right? So it was really simple sort of Caserta of can we take this this sort of physical experience on the digital world move on the next generation technologies create a platform, which can scale from currency Indians road today it will let say hundred level or thousand times that level, then their announcements of the state say, and in sensually get the plans to become more and more immersive in their interactions in the club and than automatically starts new saying. Opportunities for monitoring with the club can then start thinking about and provide better value to its partners as well as family themselves. Right. And that's really the journey which you've been on. So in my mind, you know, sports and technologies, you know, because this is a media, this sort of environment type automatically come to us and guilty technology, which is underpinning business today is really enhancing or the club wants to do with his fans and way too. Great point because I think many businesses are learning that the digital transformation is so much more than just another buzzwords an equally. Before today's podcast, many people listening wouldn't associate technology with Manchester in allied or indeed any football club. And I think that alone highlights just how important and far-reaching technology now is to every business. And hey, sale has rightly said that Manchester is a great example of modern forward. Thinking global organization is actually embracing transformative solutions to realize that digital potential. So for any CEO or business later listening to his talk today who wants to learn from other successful digital transformation stories, can you tell me a little bit more about your approach, how you turn challenges into opportunities together here? I think a little bit of that is kind of on what she had mentioned earlier of Shirley, trying to change the media culture here to understand and be very data driven. So you know, in a lot of cases, the Jetta will provide not only your. Roadmap or your product roadmap. But it also provides his personalization experience for each fan and then ultimately the way that different fans engaged with our brand and with the club, they should have different and personalized experiences. So I think ultimately, the overarching thing that we try to instill into our organization is that every consumer touch point and every product or a piece of content that we develop you half to start with the fan. So if you if you sit around and the meeting, everybody always has their use cases of one, or you know, their fourteen year old niece or nephew. But ultimately, if you look at the data that's presented to itself and you start with what the fan wants and how the fan interacts with your content, it's amazing how much time you'll save in terms of trying to develop future looking products, but just we really make everything, but they a fan Centric approach. He'll be I look at little translation is like I said, digital transformation really is about transforming the ability of technology. Who transform the front-end experience for the business. So in some ways, when we discussed this internally, any individual factors and in the conversations we have within its, he'll are sort of aim, is that when you think about digital revenue down, so how can you impact the news from client and perspective because that is where the differentiation in what we're doing today versus what technologies been trying to look for the last thirty forty years. And that is precisely the zone in which the at sale Manchester United relationship is it's all about the fan, all about how you reach to the fans in a much more exciting in real time way. Then what you have done in the past, underpin it with a platform which gives you or generates a huge amount of data on their interest on what they like, what they're going like and all of that data and incited then go to start spawning business model. Slash monitor region opportunities which the club can then start to sort of think about right doing for a fan base with as fi. I've sparks spread as sort of fan base is right, so keep did you transfer mation very simple. Keep it very focused on what can it do dramatically change the revenue, which customer. I think you'll get a lot of things right on a piece I think of is that the consistent story here is is start with the fan, but I think you know, yes, we are football, but like any other organization, we have settled this different constituents or seven different operating groups, whether that be our commercial business, our retail business are taking business. And then ultimately as part of this process with HCL, we wanted to look at things holistically and approach it from a club y perspective. So yes, there are different operating units, and you'll see that in a lot of cases and a big project like this. This politics can often get involved, but we put all the politics aside and really put the fan in the center and ultimately wanted to make one till he's an experience for them regardless of how they were interacting with the club, whether that be media retail than you or ticketing. We felt as if it's very important to look at it from a holistic point of view. So you guys have been on quite an a quite a journey soccer to ask. I mean, boys, the secret source to sustain digital relationship between fans on a clip to actually leads to more active and engage us obeys. So one of our strategy, obviously, I think by putting out the clubs, I global free app which has we alluded to earlier was the number one sports downloading rank and over seventy territories. Number one in the UK we now at monthly acted users and over two hundred twenty one markets. Obviously, that is a one product that has ubiquitous distribution across all phones and tablets, and they ultimately. A lot of what we're trying to do because of the way that consumers are engaging with content and using services is alternately, I think you have to be where consumers are. So that's why we value and and the number one piece of our strategy is very much about the app and the website where we view as if fans truly engaged with our content. So the way the KPI that we measure around that is time spent and repeat visitors. I think ultimately, if you look at, you know, data that shows around your LL properties the time span and the engagement that fans are having with your content. It differs and varies greatly from something gauged with that. You might see, let's just say on a social platform, for example, where it's a share of voice, there's multiple brands or publishers within that feed. And yes, somebody's clicking a like or a heart. However, that's not truly what we referred to. True engagement. So I think ultimately it's about trying to be and build products to wear. Consumers are because consumers have their their priorities and their choice to engage the content on different platforms. But we very much look at it as a funnel approach and try to engage and push users down that funnel to engage with us on what we referred to as our own denote properties. Now, we do have listened to the show in over one hundred sixty five different countries, and I suspect that the money at funds ill, most of limbs. So keep just tell me a little bit more about the app on exactly what is a why infants it charity. I know it might sound a bit cliche. But when you really truly look at the ad number one is you can download it in your IRS or Android store. Obviously the website is MAN UTD dot co dot UK. And I think ultimately we were approaching it from six key pillars and again won it always ties back to increasing reach and engagement. And again, what I just said earlier about kind of true engagement time spent with our content, but we really wanted to also improve the content experience whether that be the original productions or the Celtics content that we produce here at a club through our media studios or alternately leveraging other third party content as well. So you'll see within the app, we have integrated with all the major social platforms and also bring social platform content into our apps. And truly it is the one-stop destination. So if you're doing a match or you're trying to catch up on anything Manchester United, we have all of our content and they're not only are Ellen Eleanor produce content, but also third party content as well. Ultimately, we really wanted to streamline the process of the three or four different verticals within our business, everyone to enhance the club wide initiatives. So whether that be ticketing venue merchandise, we want everybody happy ability to have a a, a seamless experience and have one view of the customer. And ultimately, obviously, I think through, if you think through about diversifying the fan audience, that's why we were talking about having a free option for everybody worldly within within over two hundred territories. So I think from a UI perspective, given our stance as a commercial business and our eighty plots extremely important, commercial partnerships, it was important for us to have a premium look and feel we designed it with a mobile first mentality. So you'll see that we leave with a lot of video, which, again, ties back to true engagement. We do have the social integration and sharing capabilities that we talked about, and we have we referred to now is. As I believe is it's not deep fastest what it'd be fastest push notifications in the strategy that we developed in conjunction with ACL. So if you're not watching the game, you wanna find out what the score is. We will tell you when there was a goal or whether it was a Beijing major action in the match prior to anybody else. We have a significant focus on the match day experience. So we have a ride blog where you can follow the game in real time. Again, going back to what I said earlier. I think the as is a lot of fans tend to be on social platforms during matches and following a match. However, we develop this live blog capability to truly create this experience that you can follow the game in real time. And again, that's a product and a functionality that we find exclusive to our at. We have very robust match and player statistics within the app and seeing obviously, deeper economy Gration. And then obviously, but what we haven't talked about, a lot of the focus is on the first name. But we live stream live broadcast all of our kademi matches. So you can see tomorrow's stars as well as the newly launched an extremely exciting, Manchester United's women's team. So we got a lot of promotions in there and a lot of coverage of those you kademi as well as. Now, just days after launching the Manchester United official app, it reached number one in the app store, sports agree, download charts in sixty eight different markets around the world on the app was also talked ten within sports. I agree in a for two hundred twenty three markets. So it's clear that there was a big demand from your fans. However, the two things that really stand out for me is truly collaborative approach to the project you guys took. And most importantly of all, it wasn't just about launching a new or not a new website, but also about creating an advanced on the line platform that will give the clinically ability to adapt as the new technologies emerge in the future to expand on that and why it's important to look into the future and leveraging emerging technology as well as what we're doing right now, they got a lot of that ties back to what she's was mentioning earlier. And I think when you think about our business, there's two main you're looking at van diagram and macropod job is in the middle. We obviously have our fan base very passionate, very energetic. And then obviously we have a very large sponsorship commercial base through our partnerships as well. And I think from a culture, speck of what's really, really important is to enable almost one singular view of our fans both for the fan experience. So we can offer a more personalized approach, Neil new like Rome, lu-lu Copco. And we've seen that you've been engaging with a lot of rubble Kaku content. We should be able to surface more and more content to that. So understand and the fan believes that we truly understand them as an individual big at the same point from a commercial point of view, it's important for all of our commercial partners to be able to activate and look at our fans from again, one singular for to do and how we can kind of target certain messages to those users that are relevant because I think ultimately, again, it's going back to drive engagement, not only with our content with with and for our commercial partners as well in the more that we have and the more. Technology that we leverage the more data that put into that equation allows us the kind of target those messages and ultimately get more engagement and more on our line from that content. Yeah, if I could just to this, you know, in my mind, gonna win. You start of with mesh. You're getting because aberration rice. Absolutely, right. So digital transformation of this kind where you pull the fan I as as been precising they and then you put data the art of decisions which are going to be made as that black form comes to life. Those were the two approaches which you talk, but then you also had the sort of how you get sort of slob extremely rowing about a unit ward dip presents who they're who they consumer so mentioned, dated always has this, you know, they will perhaps be sometimes late to the party, but they'll be the best dressed right. And you know bringing this reading mentality or of premium or art Clark, really, you know the best class a best in class when it's finally launched and you know, getting the rewiring and the technology is, you know, melted together do something, which is three. Really would be able to scan the sixty million dollar six. Three million fans on global was really a big, you know, amount of work with actually had blue in making sure that the elaborations was right up there, right? And died really then essentially made mention of this program into the platform to created, and then now really be unpacked which your friend and partner. Collaboration between the two teams and getting the technology right. And getting that you Moshe whole collaborations wolradio very cheap for of making this transformation compro- comments. So if he could all gain while the biggest lessons out learned from this digital transformation story from I building again of what she said there, I think ultimately what we had spoken about earlier, you know, obviously this being my first massively large projects in join the club a year and a half ago. I truly understood the business culture and the expectation here. So again, going back to the no room for so really working hand in hand with HCL to ensure that the platform was stable. We went through an extremely onerous testing process to ensure that the platform was, you know, as as we kick the tires, it was able to maintain stabilize itself. And I think we're very proud to say that since we both more. The web and the app. We've maintained one hundred percents ability, and I think ultimately, you know, as you engage with content, you see what's happening here with live sports and and a lot of content and a lot of publishers throughout the world that that that is something to be proud of. One hundred percents ability, particularly as you're launching the start of a Premier League season. I think ultimately to is like a lot of education, both internally and externally around what true engagement is. So I think ultimately there's so much noise and so much discussion happening in the marketplace. Right now, you've mentioned the l. classic. Oh, battle again, I think it goes back to, yes, there are very important numbers on social platforms that's where users are. But again, back to our perspective, it's all about true engagement. And I think ultimately, as we started the shift that paradigm and that understanding of really trying to have fans interact with our own l.. The social platforms are extremely important to us. We Baillieu them very much, but the value and the engagement that you see from the user on your own oak flat forms compared to third party platform and that Seoul, one hundred percent attention has been a very big learning curve for us, and obviously, one that will continue to focus on and prioritize moving forward. I would add maybe a couple of really critical, which I think you know really relevant for almost every in. Friends who didn't commission the first and foremost Unibond digital companies can afford to come to the market with the minimum viable product, and you'll incrementally sort of proven many talking about, you know, a club like Manchester Niger in talking Loda enterprise, which already has a large base, and there is watching they, it is. It is quite critical to understand. You know where you're coming from understand, but funkier understand what you can and cannot do in the public sphere lake. And hence your sort of desert on summation needs to be configured to that. So very early on, I think by we were discussing whether we should do this giant for right with the euro minimum viable type of might say, verses of premium product, which is a little come out to the market two years. They, I think the core of conversion. The fact that legislative. Says to, you know, creating something which was quick and dirty was not really a possible store. So you did do transformation really needs to understand the context of the customer and you know, you need to their for design the whole program on that basis. And I can't emphasize unit two's rooms of collaboration. Collaboration between said technology partner like at c. l. customer like United, and then you know, being able to mend the way expedients which you want for your humor or your friends, they will hold the is going to rent the risk because you know you're going to have the best design, but that design may actually lead to extremely complicated technology for getting these two zones, sort of your off integrated is quite difficult piece, but a piece which is extremely important in getting rice. And that's when you the a product, which. Can I read a great quote last year that the football player Cristiano Renaldo has more followers on Twitter than countries have inhabitants. So it's a football croup I've got to ask. I mean, how important is the online influence of players where they're off the page two now it extremely important. And particularly when you're speaking about somebody like Cristiano Renaldo and and the reach and the star power that he had, however, you know what it is you're saying, and we have seen this data and perhaps this is, you know, through the popularity of social platforms, this new generation of of fans. There seems to be a lot of -ffiliated at the player level in addition to add the club level, right? So we've seen that when we signed to windows ago when we brought on Alexi Sanchez, we could see that our social followers within Chile had spiked. So I do think it is an interesting both opportunity and. Challenge, but it is about these players that we've players do one obvious and build their own personalities. They have their own seems to support the voice tone that they wanna put forward as individuals. But we spend a lot of time working individually with our players as well as the teams and their agents and ensuring that we worked together through partnerships, both from voice and tone and from a content perspective. So some of the interesting things we've gone on our side for example, is like the Jesse Lynn guard Instagram takeover where we worked with him and his team, and he alternately took over the club's Instagram handle that day, had a lot of fun. And ultimately, I do think you're starting to see it becoming more of a symbiotic relationship where obviously the clubs are helping build profiles of their players. You can see that anytime we sign a play or the increase and engagement around both like and followers for their particular profile phases go through. Through the roof as we fold that into our machine. But now you can start to see ultimately kind of two way street there wherever you have to work a lot more closely with these players, and they do have grants themselves and they have commercial partnerships in check this themselves. So there is a lot of work put into that space, but I do think it is very interesting. And I think you're ultimately starting to find that that is a generation difference between kind of today's younger children versus maybe some older folks kind of thirty plus where they follow teams. They were brought up following teams. They follow the team, their father followed. Whereas now you can see a lot of the power that these individual stars are going. And a lot of fans now multiple clubs because they liked individual players. Sir, as we look to the future, do you see technology continuing to play that major rolling successive Manchester in our and other football clubs around the world to from a major United standpoint? Absolutely. And I think ultimately technology is the backbone, I think you'll see a lot of these clubs and sports teams transitioning. It's become media practices, leveraging technology to help us get there. But I think ultimately what the technology provide and enables is the data. And I think it's really this new kind of mandate or this new priority of letting the data tell you how to optimize your product, how to develop your products and how to speak to your fan. So yes, I do think technology is neighbor that's allowing sports clubs to become media companies. And then ultimately the technology provides the data to make the hard business decisions that a completely. The in my mind, you know, technology of sports and technologies or building together, right? And ultimately sports is about sort of bringing that Uman expedience in real time to your fans foreign by rights, and you're not technology as it's all been today and in the future things like a are, we are in Solna. Social are ongoing through the enhanced handset expedients today. So possibly in the future are you know you would actually serve to the seed in Old Trafford and sitting in Korea, sitting in Bangladesh or sitting in India, new, go, actually sort of what the match that I write something which is completely feasible to be done in a couple of years. You know, as we can. So in my mind technologies really go to power the sports ultimate or dictate which is bringing that experience to the, you know, in a manner which is more real and more humid. Excellent that we all can have pay polish thing that just want to download the app and big Manchester, you know, at fans, but I'm also conscious to can have a lot of business ladies who are about to embark on their own digital transformation journey and probably want to get in touch with you guys before I let you go. Can you just tell them where they can find you online where they can download the app and contact member of your team if they have any questions or to? Sure, yeah. So I think the website is WWW dot m. a. n. UTD dot co dot UK. The app can be downloaded through any IOS or Google play store. And in terms of contact or support or feedback, we have two main Email Elliot's one is the back at Man, United dot co dot UK, and the other can be found at n UTD at and Man, United dot co dot UK. So you send us an Email, their customer service team will route it to the appropriate person, whether that'd be a business need or. Question or suggestion, but obviously welcome feedback from Hans and we manage those accounts and those Email aliases on a daily basis. And from a technology perspective, our website is the blue blue blue door, sealed tech, h c, l the h. dot com. You know. And that's really website on which there are many mechanisms through which they sort of user can contact for urine different technologies in two different transformation with now, like I said, at the beginning of the show, many people listening would not Altima typically subject technology with Montana at ornate any football club or any spo- intake. And I think this whole just how important and far-reaching technology has become now to every business. But I've been listening to you by what really stands out for me is the secret to your success has been that collaborative approach to the project and then show an everyone together guest, the tech crew and gets to the end goal that you all coming to get to sites a fantastic achievement. Thank you very much for coming on and sharing that story today. Thank you. Thank you very much. Wow. What a great conversation if you are money at fund also make saw in features for you there. Once again, we're looking at how much is too, you know, at all, raising the expectations of their fans and how expectation quickly becomes the gnome. For example, if one club which is Manchester, you know, at a live log on matchday instance goals quickly, anyone else and greater engagement with the players that becomes the standard. Another club must not only made those expectations, but I must take sell them to the district. Transformation is not a buzzword is about transforming your traditional coach, an excelling consumer expectations. Because if you don't someone else will, there were so many takeaways from this episode, and if you are a business leader, CEO anyone embarking on a similar journey. I want to hear about your challenges and how you overcame them. That's what they show is all about. And hopefully we can all learn from each other regardless of age folk. -cational where we live in the world because every day is a scored Eireann. So Email me tech blog writer at outlook dot com. All tweet me at new c Hughes. Now I'm going to get back to working on my podcast course and coaching package. So remember whether you are a tech startup corporate brand business leader, author entrepreneur, and you need a little help funding your voice online and launching your own podcast, or even earn a little cash is an affiliate. Let me know. Strike bacter- goes the final whistle, a big tikey Phillies knee and until next, don't be a stranger. Thanks for listening to the tag globe, ROY support cost until next time. Remember technology is best when it brings people together.
When Work is Play
"This off their stories I'm schiff I'm Chitra Nike. We bring you interesting untold stories of people associated with the creation or consumption assault that solutions you'll hear stories of what worked and sometimes what didn't. You'll also hear very personal experiences and insights that would trigger your thoughts and buy a new even read up the. Hey, listeners of the software people stories podcast. We're so excited to share with you that are one hundred episode is just around the corner. We invite you to join us as we hit the century mark and celebrate we invite your comments as listeners of our podcast to either right into us or leave us an audio recording as always our email is podcasts at b. m. and power consulting dot com. August this week on the software people stories Husham Mutt shares his life into your story in conversation but Shiva grew. With the sense of curiosity and loads of pragmatism and what I felt has been forged in seven fires of experiments inexperience hotshot Abang, delorean talks about his early predictable light to taking his flight out and starting a whole New Light. He's probably a pioneer of sorts domes of development and demonstration of working software will then took on several drills some as part of a classic career but and other that give bread to his expedients. He tested fearlessness in youth, perhaps help dealing with the equity work and transition. A bus of many firsts during his nearly twenty Austin emphasis. He talks about dunning blinds in his life from returning to India to joining a new company, and then deciding to be a venture capitalist to being an entrepreneur using a tracking analogy for that experience. And for one hose had so many experiences transitioning to coach seem natural. and. Now, I'd recommend that you listen on to know how it all happened. Welcome to this after people's stories are shah. It's been a long time since trying to catch up. I know that you have had a very varied and very interesting. Kind of roles that you've played three career. We can start with the audience Dodie in your own words. Thanks. Thanks your little. Thanks. Thanks for this opportunity discussion with you under exchange coincidence agree maker the Indians Management Bangor campus few months just before the pandemic broke on that. That is the cost for this conversation like you wanted to understand a little bit more about me. So let me take a few minutes you. Firstly again. Thank you. I am a behind Laurean I studied mechanical engineering at USC Bangla Arrowhead an interest in this because my father used to run the printing press by labels in. Ways to help him during the school holidays I'm that's what got me through my cost aquatic program in the evening along with my mechanical engineering. So by the time I came to the finally reality, finish my intermediate in cost accounting and completely all the courts in final but did not take the exam. So. That was my studies and after that like every engineering student right I started looking for jobs writing. Tests. Possible. Win DC to. Get through. The Brenston Song. I was lucky to get recruited that influences. Into with a small. On on company at that time I. Had offers from Michael Bosh as well as so infosys I'm ally took a decision that fork in the road cooker decision to join Infosys and I think I got the decision now looking back in I think. What I can reflect on the interest days is that I was recruited for fresh software engineer rainy, right? The Panel of Eight people were there to this one individual, which is unlike today I'm the three of the board members were their identity interesting discussion. A lot of the questions in my interview was about CNC programming an NC which. Were electives in mechanical engineering. Post that I ended up getting, into commercial? Software. I think the first thing I remember about infacy apart from the recruitment itself was a rigorous training obvious glasses from nine am to six PM I could ask seven eight people are the courses taken by the founders of the company on operating systems, computer architecture, database, file, management programming languages. Trump saw lord length Portland in college I think irregular cobol. So this betty. Already rigorous after the classes at six am you're expected to do homework and the philosophy that the founding team did heard was that if you give somebody two hundred percent. To deliver north at least two, hundred percent. So the president was quite intense. I need a great way to learn stuff. Especially, where somebody had notched dirty computer science in school. So. That is the first thing I remember. A lot of the exercises where do I system? I came across request. Computers I worked on was data general data in V four, thousand, eight, thousand breed. That does quite quite nice and. Those are the big machines in Banglore. which were there to Michael Campus. So all of our. What you say product whatever we learned where experiment right the. Right decorum then tested. All of this was new new things mean discarded interesting. Mater loan stuff quickly under. As a person I'm a constant learner and I've been trying to learn something. On, through my life. So this was good and so that certainly. Post that. Instead of doing work in the manufacturing. Systems. Recruited for ended up working in the commercials pet. That's what I keep telling people that you study something but they ended up doing some other night. So as long as you're that. The right spirit, right you will certainly google. Within the three months though I do not a passport I, get a passport quickly. SHIPPED OFF TO THE US lose consulting product lake most of the software professionals in the eighties on there I got an opportunity again now. The fuster transition I had in my life. So, moving from. From a day scholar was at home on my life. Right cycling to college back not. GETTING TRAINED IN A. Upcoming Software Company, and then being sent across the word. Here I had to move from. Bangor to the US and Before that, I had not even taken a flight so it was A. Different kind of experience on the I am I was adding what to call the. Hostilities. Staying in front of home staying with colleagues staying with claims leading people from different cultures right now does the. Even people from across India it's close inducting them much more closely than during my college days. So this was a great opportunity to learn. Now nonstop does offer industry genre. Soviet. To interact with customers. Right at I talked design systems implement them see the outcomes what other all in a quick fashion what we call a jail today we did that. The late eighties and concentrate addition would happen in a few weeks unloading the multiple staters today, right? Because we literally were working very closely with decline. So there's not that amount of documentation needing, right? All on the whiteboard and then race. You're just starting to putting things into production and. Fixing if something went wrong so it does all. Kinds of support and it a very good way to learn I think about soccer in. Not. So that's how my career started would from mechanical engineering to software development and then in software silver motorcycles obvious rolls. Up. Terms of the hierarchy morning from diamond up to a project leader to project manager. Becoming, an icon manager business monitored. Immediately, practice head ought to deliver unitary What kind of growth dog things I was mowing from a software developer to play roles in terms of creating the people rate as a trainer. As recruiter trying to build your tips, these kind of autism mental functions I had to do as. A whole this give a perspective in how Stockton Yeah definitely. Couple of questions triggered by this. Is that both from. College. Days as less getting into computer things better it nine. Or even you said, you did cost accounting. They're all very precise late everything has to add up, and then everything has to balance a lot of numbers quantitative staff great albums when you get into says after development. Menu City a-plus transition of moving from Bangalore to the US. There would have been a lot of ambiguities right whether it is dealing with people are even developing something medically with us as close to you still probably a lot of things at changing. was that something that you enjoyed that something that do phone a strange? Actually should've I think the question is holiday handled that that ambiguous the change in context? I think I was. Quite Gang Time equity to twenty three and. No field million editions in that center. Enjoying the right. So you're not dementia. All right. So does nothing like feeling bad or saying somebody lasting year to work on a weekend there's no such villain even if a customer said it takes. A month to a product, we would finish in two three weeks later like a lot more energy you goodness to learn I would say right and then it was like it was not at all what it was. League right Is Pleading time also passes quickly and I think that again, probably what happens is some of the Customer folks local. Local staff would feel bad. When I take something. Monitored something these kids come and do something in three weeks. Oddly the. Job. So except a lot of that gain. Off Not fear it comes in them, right? Sorry. Good. I does a realistic thing. Apart from actually the word play said also got an opportunity to travel lord play basketball playing soccer rape so that There was ample time. Because I think that there had because the. Himself what we do in a software product are dead. So he did not losses, calls and lot of. Conference Calls Training Right Workshop. which we are seeing today as part of normal lately those are not there. So you're doing dusty. Whatever it is absolutely, the fora system to work. Right undisputed quite efficiently. So there's no stress at second. I deduct feel bad or anything. Good and he wanted to do more. On some customers. Digital they used to ask. When I give somebody eight hour work you come back after photos and say give me more than this is a nod off site like it is fun in a lot of sticks because you're learning new things not necessarily from a perspective build president value or get tired salary or just the sheer thing. Or something right to learn something threat to some create something new. I think there was no I think some somehow the kids today would say I don't want to work in support product. I don't to testing does no such a water baggage to say I don't want to do this Duggan today the message to lot of the Ince's plus three including my daughter's I three forty you had. To do whatever is given to? Back to be with a auditees. Along with the other team members of the right panicked, so there's no hindrance to performance. You also had transitions from in two other organizations as well as being an entrepreneur. You want. Some of those transition experiences. Trump trump. Shiva I wasn't emphasis for twenty years. One day designed just before reached. The twentieth anniversary on my Last Day was actually the twentieth anniversary I. Just. Again, incident during my nineteen year there there was a strategy workshop. Done by the founder of the company Mr Moore. And I think he had asked each of us some. Good assignments before the Three Day residential program I think one of the things. You want to see you what would you do? As a as a million honest about yourself what are your Students League Mississippi on. I. Think. One of the things I had noticed arrive written in the question which had asked please tell me about your weaknesses and what will you do about them? So my comment will that I had, I have spent nine years in one company seeing similar people right the same Liaoning in a sense. And everybody knows me I know everybody's slick up. Whatever is safety net kind of thing radiates. Umbrella are a big share on basically one of my weaknesses is that I have not seen any of that culture. One culture and I don't know the real world. So. So she'll come out of their coolant to the real world you might have a chaplain. So that's one thing I heard now. Listed there so I just thought. I. Could like that aren't. They must have not called me a trailblazer because Infosys I had a number of. ood Don't have that list year but just to name if you. On the plus two million dollar. Project. Offshore product for General Electric. And I begin the Plus Business Manager I was to head the first proximity developments inter closer to the client locations say India. This was in Boston on the first person to become permanent resident of the US. So from the technology team, so a lot of things were there. So. So he said you have a lot of things going and this is not weakness. Sibenik. This thing in culture inspired me to look beyond. Understand. How other companies operate and I probably would not have joined the. One of the. When I moved back from Boston to Bangor right I one of the things I decided to go because I had stayed here from India for almost fifteen years I wanted to Indian myself. So first thing I did was a bottom Mitsubishi Lancer and then it started writing on also from all the presidency to infelicity. Did Not get. The best way to get used to. Breathe decision answer. I don't know because that median was there hugged Amoeba the. Calculator. And begin that God is safer than being on that. So, just Events are interesting being by age it used to be twenty minute cover those days. Then Finish all the email by it. Thirty nine by the I'm comes in by thirty nine. Your calendar is free. All more strikes, cody. On the call meetings CETERA and leave office at five, get home by five, thirty forty and start the calls from six hundred midnight. So that's. One of the calls, one of the days I did not have a call trading back on one of the head hunters called me. Opportunity in its. Looking at somebody. Lake. You. You'd be a great to any of these story. And probably not called me. They're not have switched also right and then I said I'm not interested then he called after a couple of days and then That conversation went forward then went and we need not twice in Noida. Headquarters and. Pose those conversations I got thinking. Maybe, I should go see another culture so I think Like another fork in the road it was not a bad decision I. do the lesson in life though I learned a lot more things. And So I think it was in that sense a good decisions on seeing different risk companies are. On. The actually. Three differences between the two organizations. One was I. Worked with a team from the south Indian Culture in Europe. Working Company headquartered in the north. The second difference was in emphasising mostly technology were. In in its electoral technology as operations and infrastructure. Patients and dozens of people and. Back. Office. Operations. Thing. Infantile, mostly Indian and North American plants. Mostly I'm here active global clients beat Australia New Zealand Sweden. Mostly, Germany and the. UK and so this get a different perspective, ultima or learning. One. Other significant difference which helped me from. Leadership Development is it influences on my back reports were younger than me except for one. Lady. bettas, in chill everybody was. Under to be except one person wants. So again was working with younger team to us. Elder right accurate. Up and. Look feeders. House your into being an entrepreneur. Item would you into the? Office over us. Now I think that's That's again I was like a chance thing. And after forty Kizilay decided to leave and Linda Amendment Docile really do I said I want to become a venture capitalist? Kinda want to invest in the start of world and I want to. I don't find I didn't know what I would do. But then. Bush designing started all toward US venture capital holders one startup a hold as one to a investment than sawn after leading edge Sihala. Bunch of people were setting a perceived fun. Right. So I got the concept of what they were doing and one of them was setting apart technology from to do something interesting in the media that I. On so I said, east. If you wanted to join you're welcome through. So I said the no I can take a risk at this point in my life. Right so that has no there's nothing to fear on right sizing. Nick. mythic jump. Aren't then I? Then became part of the startup. A company called look up media. So destroying to a lot of great things. Eventually. On the previous podcast, you heard about install health, right? They had a sexist with legs. We heard a not so successful did. Like any product any completely the start up started a lot of things lot of things of things not so well live in Chile, it has come to closure. Buck typing one thing looking back as its lesson in life, right? Mattia figured out how we interact with people. You hire people who fund becomes is right for you Dick Customers. Unlike a large corporate like an Infosys. Story, it children is a lot of. Backing and. To. Take Your own decision. Wondrous. Not Always things what cartwright. Does another experiment and I think it does a great lesson it. I would say I. Got You. A little ahead of the time at the time because all you find or detain platforms and cutting the card on those concepts are award accepted. got a misdemeanor media or the net. I think clearly in terms of timing I think more than the timing I would say. I think being more practical, right? So So being practical innocence, keep releasing a product and then keep evolving. So there are two schools of thought rights do product development deliver. To go big bank I, the product and. Chick. Nobody can beat you other is three different releases and Andrey. Like an ipod game, then I formed in your knife one, twelve dollar keep evolving every year so you had to be. Because of certain market conditions of the things. To. Change. Vision itself but then we try to do all at once again was A. The costly affair, right? So ended up backing off A. Huge Company. Tadic's own set of challenges. So I think I do agree I think when I was in Infosys, I got an opportunity to door essential program at Harvard. Business School Program for. Management Development. Program where I stayed on campus at one sixty other people for thirty five countries. Again, now, the reason I mentioned this as a number of case studies me the toddler bed. Similar. Technology companies. Earlier. Tired I'd got the product ahead of time. I'm Ben somebody did the same thing three years later and they were extremely successful next. November the timing is everything, right? And don't act done all those kissed right when actually you are doing your own project, our own startup, right? You fail to realize the states because you run I spoke about I utterly part of my career. Well, there's no stress slow. Everything. was funded yet attention to become with everything becomes stressful and you really can't see the. Lining clear. Right clone. So that may maybe. Maybe. Use some of those learnings to say we should be a little weird. Things step-by-step right maybe. But the I think lot of investors we could getting that. On the journey. They ask. Me and my partner. Why editing what Jewish train? To fifty thousand right whatever. Of many many. small but. People want to change the world. How can you take on somebody like that? So that's not. Really, because I think you need to live within your means for the kind of thing right unless you. Comes to be put to say do something which you can do. Another thing to to go to the Himalayas you need to take smaller? Today. So since You've been. Gone sessions. GET LATE After but. As a startup you pretty much after all the leaves do everything, which is more action oriented. Sure. Did the transition to being a coach. Outdo ticket. You probably don't. Itching to do things, but then you probably have to hold back. Cut. got. A. Very good question I think the story under question you're asking. These. Ladies the victim. So I did mention about getting. Getting what are we going through program at hardware which a? Revealing, thing that helped me get a big picture of things business global et CETERA. and. As a result of that, I became in the Harvard Business School I do have number of events every Carter in bag law number of professors come. Down, on the board of several companies. Now they are in the city they'll have session, and then they talk about something latest right in the business. Okay. So, one of the professors who was on the board of mine three at come and. While he was aggressing. Padua. I thought this one under especially all these events get a cup of coffee and keep talking to people and introducing yourself and the usual networking. Right. There was one gentleman who showed interest in me and we are tracking and then. On he said. He wanted to smoke. You said the decision starting in five minutes. Let me finish US more. then. He he took me to the corner ray attracting, and then it happened that he's the chairman He's no more now he's the chairman of quoting. Foundation India. So he was. A big guy in RPG, you're the chairman of. Solid Song. He took me aside I'm saying we have this national conclave. Coaching Foundation India happening next month in. November. Would you like to think this might be of interest to you. Gladly. There but it's way back in April of twenty ten before I left a children. So that regard my mind. So I said Digamma. Email exchange email ad, my business card and Denise End Meeting White. I can be that that I got to see how quilting is done Tamer got exposure to coaching. The I think the reason I wanted to blow program in coaching. The Even inferences audits yellow whenever those stressful situations right and you want to take particular decisions are you don't know who want to speak who you can speak to because the corporate world as a general right? You can tell your problems to certainly not your spill reports Nike appeared. I'm certainly not family Merck circles. Kind. Of lost so so you need some opening you can express right what you're going through our seek some guidance enough nonthreatening environment because they are they are they act in a confidential one second of the mark you don't see them everyday they discussed the problem with somebody, and then you see them once a year and a few months it's okay you're more free to share. then. You'll be somebody. That goes one hundred. Net as part of the hits Sheila, Mannesmann Development Programs they had a program pump gun in two thousand eight where he had chosen forty of the senior people. Go through coaching program and we had such data. For US dead I had a coach. who was the CEO and embiid one of the UNIVER companies in Africa so he was Michael Cheers to meet me every month for a couple of hours, Democ me about eight times. So give me all. Give me. Insight. into walk as the scorching of as much land. Things one is that it still top and Kinda undergoing coaching. Does my need. To have been coached at Infosys, audit sale where I could probably ten times better if I had a coach. That does the second thing touted as that? serendipitous collisions. For Diploma. And they national conclave I. Think these led me to anoint the coaching and then I played for the next school heart got admitted and then not two, thousand, seven, hundred. About three weeks of training in tonight than the eight week internship. After Their Diarrhea I've been coaching couple of people. To keep myself abreast not necessarily as practiced about to practice the things I learned and don't things reward. I'll talk to him about that couple of coaching conferences. Conducted by the Harvard Medical School. Also, so it gives inciting to oak watching his done in India. Thing is done outside and coaching industry I think will. Pick up locked in the Nixon vacate? The in the US, keep it out more open to coaching. because. They feel that investments right here. I. Think I think hopefully, in the shark thing people will think it is an investment so you find out to join the CEO of any company tomorrow. Right. I wish they hired a court would came. So that it is Miami. Miami whatever one of my Factors for success in this new role, right? Yeah. I would do that size more and more people get open to doing that I think the. Practice with lots of gloom. Saying because a rate from school we say. Coaching class, it used to be considered as additional pressure or you're not coping up or maybe coaching itself is not considered as a performance insensitive boosted with rather filling some deficiency. That's part of the quoting traditional shaded another story is. As. Part of the waiver. For the the panel asked me, why did you choose coaching on the same exact question you have so I think, Miami. Man started off saying my father actually bunning nineteen, twenty, five in Village Not Connecticut. Migrated the bachelor in the nineteen forties I'm spending sometime in freedom struggle. He was a self made man right and the first person to come from village to. Bangalore. Either the generalist art. Politics for a brief fun user required. So, he since the person from his part of the world to come to Bangalore anybody who came to Bangalore India budding journalist anybody. Right in eating social ORCA, they'd come to him for guidance. So he would. He would spend our together telling them what to character were not. Getting any credit for their tracks. So I told the time the team there that I want to be an influence on people. Nobody. I caused them to be successful as long as you ask them questions and it gives them a trigger. Using can do well, right. People behind the they are not on the front. Everybody can become a coach Louis most sexist. Business personnel sports person may not necessarily be a coach. Heathcote. Needs a different kind of fled and I think one of the stories in one of the country's again quoting conclaves I heard the captain of the. Indian. Hockey. Team. Rick. He said UH US gorgeous to ask him as all the Australian law shirts on. Playing in the middle and you can see there's no. Hindrance to go to the goal. He was saying when the only alerts are around you, you can only see shirts and you don't see the goal. You're sitting up there you can see. You're too close to the business or too close to something. Right. It's very difficult for you to see what is happening right? For somebody outside of that are like people say not take a step back. Thanks. For taking a step back and look at same situation you can see. where? The. Gaps to lot but you're on the field it's difficult. Good. So, what are your interests notice? On Shiva, nowadays, what I'm doing is I'm also mentor the RCN. I am Banglore plausible I take part in one on one mentoring sessions which. Every Friday end up meeting three to four. Ventures. Are Nicer Forty five minute session we hear them and. Give them guidance on what they should do better. On the prototype based on out together fastcustomer on outta pricing on. The market whether they are. We don't have a court team yet at all right he has a different set of. So that is one thing and a number of other initiatives. In. The Women Start, Program Women Entrepreneurship Program called. Gordon Sex Women's ten thousand program. Does a memento taint ten, thousand businesses and right? In terms of the people who are thirty lacks plus revenue per year but teach them some of the basics of marketing sales auto business class hotel scale. Part of the Texas Instruments India innovation design contest happens every year for lack of college Jordan. Judy of some of these amendments of these find some other companies will come. There are other ways asked me to blaze. So I made them once a month and Tell them what they should do. Based on whatever limited experience I have right. So that is one way which keeps me busy 'cause I can go for a long walk in the morning threatened Yoga. Maybe once. Once, in a few weeks, and of course, do reading watch movies on Netflix Amazon prime and yeah. Yeah. So those are the kind of things which keep me busy under. Two Thousand Eight we started a school high school in my father. Absolutely. Clients Card Hick going. which is my middle name, her shot containment. So in that village the donated thirty policymakers of land to the state government on high school. So they put up a nice building their squadrons. that. Schooler hundred percent of this yet so that. I'm looking at this lead decided want to build a school in my mother's age. which is about one hundred kilometers from Bangla, but in. Their building primary school now. Okay. Started in. March should have been finished by June next year. Because of the Penick, it's little delayed but looks like we'll make June deadline and. Next. Year classes tax should be able to start new blinking. So these are the kinds of things which. Keeps me busy? Based since. You spoke about. than. You also talking about no helping others guiding them to. One of the frequent questions that we get. Dominy ask every guest. is about. What do you think is the future of a career ninety ID aided for somebody who's considering entering the proficient Art. That is a lot of anxiety in people died in the. Management level on the mid career crisis. Grow can grow. Would I be redundant whether it's technology or I'm not because one thing that you mentioned what we times is about being a lifelong learner navy time always looked at opportunities. So how can one kind of build that into? One's of looking. Chuck. Should I think this is a great questions. I see this question in do partner one is what can their fresh engineer mowing indict deep big honking they look forward to right and a second is a crisis of middle middle eleven manager. I think. My perspective on this will be destroyed joining the workforce now, right As I, mentioned earlier do what? I would've given to you. TRY TO HAVE So you need to do a lot more than what is asked for you on trade to learn quickly on now be on top of one technology today. Earlier. My question also used to be a lot of the people who'd come to me and say I voted mainframe for two years. I'm board. Late. Document I wanted Jolla. Then, what do you know? Nothing. Right. Correct meaning I'm developed the depth in one field right? It's very difficult to mourn to something else. It need not be something exotic not everybody can do some object oriented programming some mobile product or whatever is given to you do well bring that expertise in one technology because one soon, know one database, right? It's very easy to learn something else. Then what you're doing is comparing and contrasting. SORT. Of. Skills. And had to build the. FUSTER product traffic retailer in the US. This was all IMSA databases and I had no clue about I am s hierarchy database. To interact with the DB anti new DB2 reasonably. Yuning and all of that. So I had conversations, Diam deviate comparing thinking off in terms of debris to. Ask Him questions, and then he would. beat me without him thinking he's sitting right. Dipped in one. On? One. Technology. Maturity, are to ask the right questions can learn others rather quickly. Right? Onto Jack of all them, it's probably a not a good thing. So whatever one trees right being mobile being Being only automated testing, there's a lot to do in that field because the Felix his last clicks. That one related not down about `expertise and then you can more to. Something else and don't look at what your friend our neighbor is doing because each one gets a different kind of project origin. Just. I. Don't know if that kind of healthy fresh engineer. Glow with open Wayne and Budapest on for some middle manager I think the. Problem in today's world this personal value, right? That's one of the things I also heard a lot from my manager. Right because. Leading a large team right. You might be doing half a billion dollar business. The questions I got in it was your team read half a billion dollars of business. What did you do? What exactly you cannot say I watch the Monday. Meetings did. Reviews. Days. Them. This Autumn Motherhood Statement. So so you need something which is a unique contribution that you can do. All right. I knowledge the days of specialization very try generalist. I. Think the days are numbered. I think I know some of my family name Soda who live in the US they're like in the business Italian space that. Deep goosing Microsoft technologies. Right. So. Then they go to meet a client. They had four hundred dollars per hour, but they get work on me for six dollars a week. Because that expertise is on day can do something a personal take three months three hours. Expert that is always more satisfaction more demand. To you also saw it I. Think the project's lead. Deviates I'd liberty to BBS in Germany. Right? Now sixty five years dense tissue some. Little. Then the specialization all this has a demand. I think movie wing of via from technology has done. Being. Cleared Manager I. Think those days are numbered. So I think you need to how? I think get your hands dirty. Phone while working foot startups right Hiding for large corporate. Twenty years of experience at. All that. You come to start up and hiring for USC startup. Key Say I had more people having. A team been new say mixed. I'm somebody will roll up your sleeves do the work. And I played the role of void look up media. I had to go into tally and then right do all the kind of conciliation right Czech voters to do whatever needed. Concert I some. I. Up for, more people to notice you can you can do that. But the thing is that respect to the team for your goes goes up when you can throw them all you can do wreck. We can show them out to then they know that they cannot. They cannot bullshit and say to take three days when can actually show them where you can billion performance. Gains respect they also would love to work with you because they learn a lot right. In women. Multiple. So message to the to the managers would be. Get to work on specialization. That would be one thing I'm second thing is continue to read read about the ship lied about the latest claims and stuff like that because that is a key thing. Because I think one of messages I've got from bits that what is the difference between me? Shocked today, which is what I was when I joined. In, two, thousand, six, hundred. Do Things. One is the number of books have read on. Don't. Books can replace videos whatever else on the number of people. So. The different people you'll meet at a different books and new ideas so These are the ones with change a person's so network more. Attracted more people that way I think my move from Infosys to it's still. Linked probably A. Fifty people get same being. Two thousand plus people across radius. It's kind of things and I also learned how boroughs Tucker Unison started. You. Got To understand that history ninety and stuff like that. One. Little more global perspective and I think it helps to. Explain. Learn Rhonda. Stanton people more and I think that's that's what I would say. Yes to that I definitely learned a lot including a few very interesting things about you did come here and I'm sure that a lot more questions, lot more topics that we can talk what I have written down a few points either a coffee yard. Now hopefully, be able to walk and then talk about these things. Sure. Art. Maybe another episode but this episode against the just about. Lou thanks a lot for the time and sharing your story. Shop that Y'all transitions and your own learnings will be very useful for listening. Thanks. Thanks. I get a perspective of my experience i. Could better ugly. That is what it is, and if this helps any of the listeners. Certainly welcome on. Any of them want to reach me one on one on more than welcome. They can correct with Shiv and then find me on link dinner. Right our fiscal couldn't get in touch. Thanks a lot ship. Thank you. We thank said hot for the music and Mallika for promoting the software people stories like this episode please subscribe on your favorite podcast line and spread the word in your network. If you'd like show your slowly contact us at Barca's at PM Hyphen our. Consulting. Dot Com.
Mon. 01/04 Some Google Workers Say Union YES!
"Welcome another name right home for monday. January fourth the first day of twenty twenty one. I'm brian mccullough. Today google slash alphabet workers launch an official union drive. We've got a date for the galaxy. unpacked event. Microsoft wants to give windows a good scrubbing this year. Everyone wants a piece of share. Chat gazelle is getting out of the trade and business and lg doesn't want to give up on tv screens. You can hide away when not in use. Here's what you missed today. In the world of tech earlier last year we spent some time talking about a sort of civil war going on inside of google. A lot of it involved activism and politics but some of it also involved unionization movements and the tactics management was allegedly using too. Shall we say. Discourage such organizing. Well things seem to have come to a head right away in two thousand twenty one as a group of over two hundred. Google and alphabet workers have announced their plan to form a union. Which would be open to both. Full-fledged employees and contractors are being aided in this effort by the communication workers of america unions campaign to organize digital employees. The erstwhile union is calling itself the alphabet workers union quoting tech crunch of the roughly two hundred and twenty seven workers who have so far signed on to support the union. They have all committed to set aside one percent of the yearly compensation to go toward union. Dues the bulk of the workers who have signed on are mostly based in offices in the san francisco bay area and one in cambridge. This is historic the first union at major tech company by an for all tech workers dylan baker. A software engineer at google said in a statement we will elect representatives. We will make decisions democratically. We will pay dues and we will hire skilled organizers to ensure all workers google no they can work with us if they actually went to see their company reflect their values and quote efforts to unionize google alphabet come following the creation of unions at tech companies kickstarter and glitch earlier last year. Additionally workers at hcl technologies workers who contract for google and pittsburgh and tech company cafeteria workers in the bay area formed unions last year quote. You have an industry of workers. The new generation of workers and the industry especially tekken games has been growing exponentially with young people code. Cw a union organizer west mckanie previously told techcrunch about why we're seeing more tech companies organiz quote some of the make a lot of money and are working at companies. That do really bad things. I think they're add a position socially where they're like. Enough is enough and quote. Mark your calendars because samsung has officially announced its galaxy on the vent which will be held january fourteenth. Where of course it is expected we will see the new galaxy s twenty one s twenty one plus and s twenty one. Ultra flagships smartphones. Quoting the verge. There's not a lot to glean from the event teaser video. You can watch at the top of this post which appears to simply be the galaxy s twenty camera module floating inside a translucent cube but practically every detail of these new phones already seems to have leaked including sharper animated gifts of what those modules should look like. Samsung also appears to have a new title competitor on the way for tracking lost items and a set of galaxy. Buds pro earbuds. We wouldn't be surprised if one or both appeared alongside the new phone. Line up the tagline from the announcement. Welcome to the everyday epic. The event will kick off at seven. Am pacific time. Ten a m eastern also at the verge tom. Warren says that microsoft is intent on turning over a whole new leaf in the new year. At least when it comes to windows he says the company is planning what he calls quote a sweeping visual rejuvenation of windows and quote quoting from his piece. That's according to a job. Listing posted by microsoft recently advertising a software engineering role in the windows core user experiences team quote on the team. You'll work with our key platforms. Surface an oem partners to orchestrate deliver a sweeping visual rejuvenation of windows experiences to signal to our customers that windows back and ensure that windows is considered the best user experience for customers and quote microsoft quietly removed references to this sweeping visual rejuvenation. This morning after several windows enthusiasts spotted the job listing over the weekend. Well microsoft has been promising visual overhauls of windows ten for years. Thanks to its fluent design. System rumors suggest the company is planning big users. Interface changes for windows. That will debut later this year. Code-named sun valley windows central first reported on these. Ui changes back in october. Microsoft is planning to overhaul the start menu file explorer and built in apps in windows ten to modernize them and make the more consistent. Some of the changes will also include updates to the sliders buttons and controls that are found throughout windows and the apps that run on the os end quote interesting raise or at least an interesting rumor about a raise. Both google and snap are apparently in advanced talks to invest more than two hundred million dollars in indian twitter like social network share chat at a greater than one billion dollar valuation. So i say it's interesting because it's interesting to see to competing platforms joining forces here and twitter which already invested one hundred million dollars in share chat is also apparently sniffing around for another possible re up investment given that intense interest. And since maybe you were not previously aware of share chat tell us more tech crunch quote share chats marquee and pomace app caters to users in fifteen indian languages in an interview with techcrunch last year and kush such deva co founder and chief executive of share chat said. The app was growing exponentially and that users spending on average more than thirty minutes on the app each day. The app has amassed a sixty million monthly active users up from sixty million from the same period last year. If the deal goes through it would be the first investment from snapchat parent company into an indian startup. google on the other hand has been on a spree as of late the android maker last month. Invested in daily hunt and in mobile glance of which operate short video apps like the to share chat also operates a short video app. It's called mo jr and has a mass more than eighty million monthly active users. As of september last year the startup said at the time quote india could never have dreamed of having a homegrown. Social media platform had share chat not embarked on the impossible in two thousand fifteen share chat success has given immense hope to india's startup fraternity and motivated entrepreneurs to take audacious bets in india's internet ecosystem said maddock car cinde partner at india quotient one of the earliest backers of share chat and quote. So is this. The first fallout from tiktok being banned in india. What was it six months ago in. Two thousand twenty one. A truly diversified portfolio needs more than the traditional mix of stocks bonds and mutual funds. It needs private real estate as well. Studies have shown that portfolio with an allocation of private real estate generally delivered a better risk adjusted return with more annual income and lower volatility over the past two decades. Thanks to its track. Record of consistent performance through multiple market cycles with fundraise this level of powerful diversification is now available to you fundraise provides access to diversified portfolios of private real estate to all investors with their industry leading easy to use platform fundraisers team of real estate professionals carefully vets and actively manages all of their real estate projects whether you're looking to add stable cash flow via dividends or prefer long-term growth through appreciation fundraise makes investing in private real estate as easy as investing in stocks bonds or mutual funds. See for yourself. How one hundred thirty thousand. Investors have built a better portfolio with private real estate. It takes just a few minutes to get started. Go to fundraise dot com slash tech name. Today that's f. u. n. d. r. i s. e. dot com slash tech meme fundraise dot com slash tech name. The new year is here and it marks a fresh start for your small business whether your shifting business hours or hiring more remote employees one thing the remains unchanged is the importance of having the right people on your team when your business is ready to make that next. Higher linked in jobs can help by matching your role with qualified candidates. So that you can find the right person quickly. I told you all last year. We used linked in exclusively for hiring needs. Lincoln is an active community of professionals with more than seven hundred. Twenty two million members worldwide. Getting started is easier than ever with new features to help you find qualified. Candidates quickly posted job with targeted screening questions and lincoln. Quickly get your role in front of more qualified. Candidates managed job hosts in contact candidates from a single view on the familiar lincoln. Dot com has functions are streamlined onto one simple screen. And now you can do all this from your mobile devices. Well no matter. Where the day takes you visit. Lincoln dot com slash ride to get fifty dollars off your first job post. That's linked in dot com slash. Ride to get fifty dollars off your first job post terms and conditions apply and i should probably catch you up on a few things that happened while we were away for example. Have you ever traded in a gadget to gazelle one of the longest running secondhand gadget buyers in the us. Lord knows i have well. Gazelle has announced that it will end. Its core trade in program on february first and apparently this is a sign of how things have changed in the refurbish gadgetry market. Quoting the verge. Gazelle doesn't give a reason for the decision but there are a few major trends in the us mobile business that point toward a general decline in the benefits of cash trade in services for one many more people now than in years past lease their smartphones instead of buying them outright a broad shift from the days when us carriers offered reduced price phones in exchange for firm to year contracts. Now it's quite easy to pay a modest monthly fee for a phone through a program like at and t. next up or apples program with the option to trade that device end for a new one after a designated time. Unless you decide to pay off your least phone early you can't turn around and sell it to gazelle and you wouldn't necessarily want to do that as it doesn't make much financial sense. Additionally gazelles early business boomed on iphone trade ins. Back when selling your phone to get the latest apple product was a popular strategy for early adopters. Now apple has a robust trading program of its own in addition to the leasing program. That pretty much gets you the same result and quote. And if you miss this. Here's the tld of the amphetamine kerfluffle last week. A years old and quite popular mac. Os app called. Amphetamine announced that he was gonna take the app down from the app store for violating app. Store policies. amphetamine is an app that lets you control win. Your machine does or does not go to sleep so you know the name sort of makes sense but it certainly looked like someone at apple had suddenly decided the name suggested illegal drug connotations and wanted to take it down. Accordingly quoting the verge william see gusts of sin said in january first posts on reddit and get hub. That apple had informed him. he had two weeks to quote. Remove all references. To the word amphetamine and remove the pill from the icon and quote if he failed to do so gusts. If soon wrote apple said it would remove the app from the app store on january twelfth the logo features a cartoon image of a pill. Gustafsen said apple contacted him. On december twenty ninth and told him and phetamine quote appears to promote inappropriate use of controlled substances specifically your app name and icon include references to controlled substances comma pills and quote the free mac. Os app has been downloaded more than four hundred thirty two thousand times with a four point eight rating guston said noting that apple even featured amphetamine in its mac. App store story. He said he had numerous interactions with apple employees. For updates to the absence its launch with no one objecting to the name or logo until now gusts us and told the verge. He got a call saturday from apple. Granting his appeal but he didn't have insight into how the app was flagged in the first place quote. I specifically asked apple on the phone if this was a result of customer complaints. And apple's response was i don't think so he said i found it odd that this issue came up out of nowhere. I was in the middle of trying. To update amphetamine or anything just sitting at home with my kids enjoying our holiday and got the violation slash rejection email from apple and quote well. All's well that ends well. Apple has apparently agreed to leave the app up with the same name and begins a week from today. It seems like both yesterday and a million years ago. That i was in las vegas covering cs last year remember. That was when qube had its unveiling. Think that the entire qube saga has come and gone since that day. When you'll remember. I was sort of snowed by their initial presentation anyway. C. is virtual this year of course and so we'll have to see how the news does or does not percolate this year but the news is starting already one of the things i know. I'll miss is seeing the huge walls of tv's for example this lg display that can transform from flat to curved screen depending on if you want to game immersive or if you're just leaning back and netflixing quoting the verge the company has shown off similar bendable tv prototypes before like when it demonstrated a sixty five inch tv meant for use inside planes. That could bend into occur for passengers to watch movies this model which is being shown off at this year's virtual cas features lg displays. Cinematic sound led technology which vibrates the screen to produce audio the forty eight inch. Tv could potentially offer the immersive benefits of a curve screen while gaming without forcing you to live with a curved screens many downsides when you just want to watch tv in terms of specs lg display is emphasizing the gaming capabilities of its prototype which can bend with a race of up to one thousand millimetres. It's got a high refresh rate of one hundred twenty hertz. A variable refresh rate range. That goes from forty hertz to one hundred twenty hertz and response time of point one milliseconds. It's also able to vibrate. It's grain to produce sound a technique that lg display has previously shown off for its flat panels. Though we imagine most gamers would probably prefer to use headphones or separate speakers. This new prototype is elderly displays. Latest experiment with flexible. Oh leads which have previously included a rollable. Tv that packs up into a compact box when not in use and quote he. I think we spoke about that one last year. I still think it's a good idea to it. Still bothers me. How much living real estate are massive. Tv's now take up in our rooms. Even when they're mounted on walls seems like lg is still with me in terms of being willing to bang the drum about this. They're also demoing a smart bed with a transparent led screen that can rise out of the bed frame for when you really want to netflix and chill and also a transparent restaurant or bar display. That again can rise. Up out of say countertops about how long you're still writing the previous year on your checks. Yeah it's january fourth and i'm still saying twenty twenty at the start of my podcast. Must have rerecord the intro. So i do indeed hope. Y'all had a good and safe. New year's break hats off to the official counting crows twitter account which league tweeted at twelve six. Am on the first of january quote. Maybe this year will be better than the last kids. If you're not familiar with that song. Google long december by the counting crows honestly one of their least offensive songs. If you ask me or maybe. I'm being too harsh about it. My wife would certainly say that they weren't that bad. I guess as mid ninety s grunge light fans went anyway happy new year. Talk to you tomorrow. The long sound and there's reasons you this year will be better than last.
SN 773: Ripple20 Too