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"gyro sublet" Discussed on Marketing Today with Alan Hart
"Conversation with Carla in Gyro sublet. Carlo welcome to the show. Such I'm super happy to be here. Thanks for asking me I would love to start off by hearing about your year of finding Bhutto Bhutto. I can't even say grows like nuts. Yeah. Tell me about the and what sparked it because it sounds fantastic, well aside, midlife crisis, which I do think was was certainly part of it. I was at racks face, and we actually sold the company, which was the end in mind when I started there, and had my first successful exit was had just vested, so there were a few things that culminated end came together before I made the decision and I would say they're either going on so. So I've been at rack space for two years, and we had just sold the company and had my first exit, and really had opportunity to reflect on what I wanted next whether to stay on at rocks, face, or try something new or completely different in addition to that I was midway through my fellowship. A Henry Crown Fellowship with the Aspen Institute and that was really causing quite a bit of self reflection as well, but I think the last. Last and probably most important thing about Allen was that I was coming off two and a half years of the hardest time in my career, and I felt disconnected from the people and things that mattered most my life, including my children and my husband, and made a very conscious decision to take a full year off to really reconnect with them myself and really explore what was next, so we decided to abandoned by says we knew it and travel. Travel the world and reconnect with other cultures sounds amazing Ma'am I hope it was refreshing for you. Know you, you blog about it as well right. You created a a website for your your travels. Yes, so we kicked off a website called finding boon to and funny enough allen reason recreated. It is because we did it device free, and we wanted to have a mechanism by which to tell our friends and family that we are live in okay. So I did carry a notebook computer with me. And then the kids journaled. We all journaled on paper, and then whenever I would find Wi. Wifi spot, I would upload journals to the blog. And so it was really our way of telling everybody. We were fine, but had no idea that we were getting the readership that we did and that so many people would enjoy it to your point you. You came off one of one of the most exciting, probably stressful all packed in one exit in experience at space. How has held that year off and reconnection with family? How did that change you but time I had to figure out who? Who I was without work of work since I was thirteen years old, so in work was very much core to my identity. People would ask me how I was not answer depending on how the quarter was going so and not how personally doing I also found that I'd become extremely disconnected from my heart, and I was pretty much functioning for my brain gut, only and I I think the last part Allen is that I had really developed to you personas, a work persona, n., a home persona, and they were very different and more than anything else. Those two personas merged into who I actually am over the course of that year. I mean that is such. I've got chills actually as you. Because I think lots of people have experienced what you just described the splitting of yourself and kind of losing your own identity and your identity of work, and you are or can not to make too much of it at this current moment was so many people unemployed right now because of the pandemic I imagine there's a lot of people feeling lost to a large extent. Thank you for sharing. Thank you very welcome. Welcome appreciate it. We'll. Let's talk a little bit about your work. Life at feels very awkward transition, but let's talk about work life. We did RE connector I guess realized that we overlapped slightly at Dell although I was very short in my internship there, but you were there for fifteen years, and then joined wreck space. So, what do you feel like along? Your journey? Prepared you to be a CMO. First of all I'm grateful to my time at. Dell grew up there. And I literally have family I've got children from Dell. So that experience really formed me both as a person in as a professional what I got from Dell and my time, there was a massive education and I was fortunate enough that Del really encouraged Brett for people to try on different hats, different functions different geographies different. And my time there I had the great fortune getting to work in almost every major geography across the entire sales organization, every vertical I grip predominantly in sales ten years of my fifteen years, Adele were and sales, and then I moved over to marketing, and I will say I carry so much that experience with me today. Learn so much while I was there. Yeah, you were there at a very formative time I, believe just from the folks. I know that we're. They're very exciting. You through the to the early ninety, ninety nine to two thousand plus range of just I can. Can only imagine like rocket ship growth, and most the people that I've talked to or stay in touch with. They describe it exactly like like you. Did you feel like there was anything about the culture in particular that stood out to you like why there was so much of this like familial feel to environment in the relationships curious well I, think for starters. We were all growing up together. You can't spend fifteen years of your with a group of people and not shepherd each other through some pretty significant milestones, but I mean people are getting married divorced having children, but. But the other part of that was we are also over a course of fifteen years. We saw times of great success and we saw crisis. There were two significant recessions during that period and in crisis. There's bonding and I think the other thing is that it really taught us to problem solve. You couldn't be successful at Dell unless you are a massive problem solver and I. think that's something that I really took away from it as well. That's great, so went from Dell a believed to rex base. helped rack space exit. It sounds like and then took the year. Year off or your plus a little bit off, and now you are CMO at national instruments or I I believe as we talk about this in a few minutes, but I believe I've got this right. You're the first chief marketing officer at national instruments, or is that right? That's true. That's true, and interestingly enough on. That's pattern for me. Almost every job I've had in my career with the exception of a couple have never existed before, so yeah, it's true I'm the first official chief marketing officer deny. What was the company looking to do or create this rule to achieve? We're I was recruited to the company. The task at hand was that they really wanted to refresh and modernize the brand, and they wanted to ignite growth, however when I arrived I realized, there was a much larger opportunity before us and I realize that well in order to modernize this brand. We actually have to modernize the company. Otherwise we won't be able to deliver on the brand promise. There are a lot of things that the company was doing that were pretty dated in approach everything to how we issued people's first paychecks on paper to how we delivered software our customers, but as we went through the brand work in the research. What were? Tests, which probably the largest opportunity of all was. Our category was long-due modernization, and that was probably the most exciting piece of the work. Suits talk a little bit about the relaunch and the rebrand. And tell me about that, and then we'll go into like the other changes. You don't Mind Dad, of course. So, what do you want to know about the relaunched and rebranded? It looks like you're going from on the surface national instruments to deny year modernizing the look and feel assuming we'll get to in a minute relates to the organization structure as well. What is your primary objective? If you will like, is it to refresh your cells in the customers is is. Is it also to refresh yourself in your own is yeah. That's interesting. It's a.