18 Burst results for "Greg Lyons"

"greg lyons" Discussed on CMO Moves by Adweek

CMO Moves by Adweek

01:35 min | 3 months ago

"greg lyons" Discussed on CMO Moves by Adweek

"I do think of doing that right. Hang up this marketing gig. I gotta say pro as number one in Be someone teaches outward actually gates ornaments as to be tennis-pro religion. How much every summer in college. And i loved it. I loved each in but i think a professional golfer competing on senior tour. If i'd had the talent. I think that'd be so much fun and so again. That's what i'm that's you'll have to teach me gulf too because i don't know how to play golf to save my life but it is. I hear a very enjoyable sport. And i think molly keeping my eye on your career over time. I think you've got a very bright future ahead of you young lady and then greg thank you so much and molly thank you so much for joining me today. This has been a wonderful conversation. Thanks for having me. Thanks for students. I think reshare so. It's getting tough. Yeah likewise this was absolutely my pleasure and my honor so thanks for suggesting that it was a great idea. It's lovely to meet molly. It's means though thank you. Thank you so much for tuning in stay. Hope you enjoyed the show. If he did. I would love your help. And sharing. cmo moves with one of your friends or colleagues who you think might enjoy too and if you have time i would really love your review or ratings on apple or soundcloud so thanks again and have a great day..

apple today soundcloud each molly greg one
"greg lyons" Discussed on CMO Moves by Adweek

CMO Moves by Adweek

04:49 min | 3 months ago

"greg lyons" Discussed on CMO Moves by Adweek

"Or not. We shall see some bali. I have some questions for you But just reminded your junior in high school. So what is your favorite topic. These days your favorite subject in school. Well my favorite subject always to be either matthew signs and then this year will be tipping economics. And i absolutely love it. I think it's so interesting harm. Learning about how our economy works at hockey related to the real world. And there's still some math in it. So i still get that part of it but i just i find it fascinating. I love learning about it. So that's w my favorite. I am totally impressed. That as a junior in high school. You're loving that particular world challenging topic which is amazing. And so. I'm very excited. I know your dad. Could maybe offer some advice later on because they can keep things about these global issues quite a bit. So i can't wait to see how the tube you pair up but speaking of your dad and some of the things that you have actually learned about data especially now that you guys are stuck at home all the time has been what. What's it like living with dad for these times honestly is surprisingly better than i had anticipated. I don't think many teenagers would have likes having their dad. We thumb twenty four seven growing up as junior high school. But i i love it Growing up my mom was the one who is always at home with my brother. And i my brother and i and when she got sick. My dad was around us more and we kind of went. Our relationships. blossoming argued started getting much closer Just put it on. Steroids like riga to hang out with each other. All the time. Now and it's the best and we go on long walks the dogs during lunch break and we dinner at some days make like every single night. It's just it's awesome. How home ever thought. I would say that but it's true. Wow wow you're clearly his bff because you're invited to be on his podcast. So i think that's amazing. Favorite child.

this year twenty four seven single night
"greg lyons" Discussed on CMO Moves by Adweek

CMO Moves by Adweek

04:31 min | 3 months ago

"greg lyons" Discussed on CMO Moves by Adweek

"Last example is we were flexible in within the marketing department on what businesses teams were on east at of set objectives at the beginning of the year. Try not to change them. And we moved a whole bunch of people around as we took so many added some brands and shit. E commerce shifted something. Investments are about mind. We put people on project teams to. How do we come out of this stronger than before and more people were. Martin money's under people that people in mimbo and so now state so okay so so many things have changed and so many things are still changing but one interesting fact that i see here is that this'll be the first time in ten years you spent super bowl at home with your family. Is that right super excited about that. You know it sounds a little spoilt exam not to go to the super bowl but And i love those but isn't a week were at you and i'm looking forward to relaxing and watching. The game was good products and enjoying the ads and real time. Yeah you get to be a spectator in your own home with your family and you spent quite of time with your family Not just in the last year but in several years you've had a luckily personally and you've been open about how it's impacted. Do you wanna talk a little bit about your situation Happy to my less unfortunately pass away about four years ago and she had about house brain cancer and that was nice. Very doable family myself. Everyone was ray right. Before i became emotion passed away. And i it was a life changing event obviously and she shades made three really good pieces of advice. Right forcing pass. I oh dear number one is. There's not the more for the family and friends in this world number-two airs. Your house is critical. And it's you lose your health than your license. So much lessening and number three is spend time doing labor And so my by mcginn stews well. Pat and going through let changing event really helped me.

ten years last year three first time four years ago one interesting Pat mimbo Martin good pieces two airs about beginning number- year super bowl things
"greg lyons" Discussed on CMO Moves by Adweek

CMO Moves by Adweek

03:27 min | 3 months ago

"greg lyons" Discussed on CMO Moves by Adweek

"We've got another halftime show again. Grady product do nature maller death on At different than what we've done before. I can actually the idea with the media so i answered I tweet the number now. There's there's more than two so You're gonna last time. I hope it will be the most last super bowl ad ever but million on that day relax relax. ner union products. It got some ads pre-game as well not rockstar in gene. So it's not that different on game day for spike frankly we're gonna continually man and hope that people are enjoying were were showing and enjoyed price louder. Washington do think you know we. We all struggle with. Should we be serious this year versus Lighthearted and our categories lighthearted company is hell prince miles people's faces and i don't think he'll right to have a serious a super bowl ad on doritos are not do in so we're in state this year. Study on all of. That's what people wanna see. Certainly from our france at a moment escape germs ball as opposed a behavioral petty stuff. Yeah you mentioned that a lot of things actually did change leading up to the super bowl particularly in-person gatherings even if we go back to a world where we can all gather in large groups again. Is there anything that you have learned through this process that. Oh wow that actually could have some sticking power because it's actually a good idea. Sure last things we learned during the pandemic so there's some tactical things like. We certainly don't need as many people that she sways sent. You can do that. Virtually that we're gonna end up more the hybrid model than going every day. The so those are tacking within the way we were. We've been much more nimble. I'm communicating more. Now than i ever have with the team and like that people knowing what's going on and so we'll continue to do that. The you know are out front. Purchase fast way more flexibility than we've had aso rally in a continued to make sure that we have flexible dance. They can change depending on what happens in the world And then now. We're a little less silo than we used to be as a business and i don't really proud of how our executive committee worked in the pandemic and making big decisions. We cut the marketing budget. Decent amount right at the beginning In order to increase the pay of our frontline employees. Who were you know out there until stocking the shelves so You know quick decisions like that making sure we're making holistic decisions that are best for the business that stings well..

doritos more than two this year super bowl france Lighthearted Washington lighthearted ner union bowl
"greg lyons" Discussed on CMO Moves by Adweek

CMO Moves by Adweek

05:51 min | 3 months ago

"greg lyons" Discussed on CMO Moves by Adweek

"August for making a mistake'' Space of these things and so one of the things about this cheeks being successful in your career used to develop a benthic relationships with people you work with and get to know them more just colleagues but as people makes decisions go faster. It enables more difficult. conversations Develops trust to me. It makes my job more fun. Spending time with people who. I know who that mike. And so when have those relationships having the conversations right oh my goodness. This didn't work so much easier right right and you know when i think about the second part of what you were talking about. Which was the aha behind the mistake. Which was you weren't close enough to the consumer. I mean well. You've radically changed a lot since then in we were just talking about this last week at outlook with you about how recently and even brought me all media measurement in house and now you have a very robust set of information to work with. Do wanna talk a little bit about some of the moves that you made to be able to have that full visibility into the consumer sure combination of empathy and bitter and talked about is been on this big journey go to make sure that our decisions are dating formed that we have a performance marketing mindset. So we have brought in house halley measure armenia which is a huge fan wrestling over a billion dollars and are getting much more nimble And quickly get data and make decisions to to change the demise the return on investment and we have a wonderful now basis of first party data. So we've got over thirty nine households that we met with basically whenever we want and we spend a lotta time understanding them learning them But all of that without empathy. You can name some wrong decisions at. He don't really have that. Gut develops of what people are gone through was warm in their lives and you get some richness behind dated as he combined with empathy and so we've also had program caught human is where the entire market bernstein sign was their gore consumers that have people who love and buy products and just get to know them people. What's important and what's going on in their lives. It also helps us nature that we're not own depth.

August one second part last week over a billion dollars thirty nine households first things this bernstein armenia
"greg lyons" Discussed on CMO Moves by Adweek

CMO Moves by Adweek

05:58 min | 3 months ago

"greg lyons" Discussed on CMO Moves by Adweek

"On the tv less the commercials i was assassinated by. I couldn't I wanted to know where the brands or coming from to try all of them. Then how do you shoot a commercial us. Sometimes they're funnier than the actual show that you watch and then so Ever since Folks have said oh my goodness you're gonna be marketing. I don't stop and ever since. I graduated allergists starting in marketing consulting. And then i went onto the inside of that. That's ever since business school. And so i've i've always had a love it and then to answer your questions specifically what were some of the decisions that may that. Help me get to my job. Now i took a few risks naming I put my hand up to internationally. And so i've moved from snacks beverages which lots of people say. They're different cultures in our company and snacks beverages. That's sometimes a a risky move less so now he's i think and taking on some big stretch assignments than really pushed the boundaries johnson banks and so he has taken some risks is headlines. What's helped me ended up learning. I love that. You're starting with the headline in mind. Which is kind of what my role is all about two. So that's a good headline. maybe we'll be using that for your podcast nathan risks. Well speaking of taking risks there. Obviously they're risky. For a reason. You can either knock it out of the park or you could learn some valuable lessons. Maybe didn't work so well anything. Stand out that was something you a risk on in the near like. But i learned from that i still all the time The important thing is that you your and so give one Massive value that. I had i got promoted very quickly when i came to pasco again. I had some really good experience before heads of marketing consulting. And then when i started epsco dot dotcoms really starting to bloom and so people were leaving and go out west to you know. Get to start up in dot com.

epsco johnson banks one two pasco com
"greg lyons" Discussed on CMO Moves by Adweek

CMO Moves by Adweek

05:43 min | 3 months ago

"greg lyons" Discussed on CMO Moves by Adweek

"Greg hi. welcome to the show. Thanks for having me. I am also looking forward to this. We've been talking about doing this for a long time. What better time to do this then. Just a few days before super bowl. So i'm so glad the timing worked out great. I got nothing going on. I know the fact that you can even make time is amazing to me. I'm honored and almost you have a really special treat for us at the end of this recording. Do you wanna share what that is. Yes i that that seems to bring my daughter on the end of the reporting. It's a snow day. Day risk can have it and she's got nothing going on. So i thought she my add a little bit of are well. I'm thrilled. I've never ever had this scenario before i am so excited to talk with your daughter molly and molly is a junior high school correct. So we're gonna find out what molly has to say about dead. This is going to be great. Sober one stay tuned. Because it's coming but before we do that. Let's jump into great your role at pepsico beverages north america. You know you've been at pepsi for a while now. And why don't you tell us a little bit about this role and why you decided to take on this specific role at pepsico right now. The cmo america beverages and has set been in that role for about four and a half years and the the average last of the out. I think is scoop point. Two years to quit for years and so i'm proudly on a little borrowed time but yeah then with pepsi twenty two years and worked in different countries in different categories than i never thought jumping out of school that with the same company for twenty years. But i love it year. I'm super happy and companies been very very goods. May i love the people. I work with and my job right now. I guess is summit up. It's an make sure that i'm helping. Accelerate the growth of all of our wonderful brands that were helping. Define the future of where the company is going and that making sure that the capabilities that our marketing department or fichman future as well as the culture and our department is awesome. Anthony for the future as well and i have been so impressed with all the things that you guys have been doing..

Anthony Greg twenty years Two years north america pepsi pepsico twenty two years about four and a half years cmo days super bowl america point
"greg lyons" Discussed on Marketing Today with Alan Hart

Marketing Today with Alan Hart

07:51 min | 4 months ago

"greg lyons" Discussed on Marketing Today with Alan Hart

"Are now the vp gm of the hispanic business unit for pepsico. What was your path to get there. Yeah i am studied engineering for college. So i was math and science person in high school and my physics teacher mr adrian nouvelle who actually was so important to my life that he came to my wedding by way and kind of steered me into the space helped me with <hes>. College application letters recommendation. And so i studied engineering before. You're so i've been in a manufacturing environment for awhile. Bump steel toed shoes uniform union arment. And that's really where i started my career <hes>. At the same time my company was so gracious that <hes>. They paid for my mba. So <hes>. i went to <hes>. Uconn in stamford connecticut to take classes at night and really got more exposed to concepts of business management marketing research and just really loved it and so then when i asked for a new gig they said finance or sales and unlike okay sales and sales and all i need to go into marketing because marketing guides what we're doing in sales and i think they could do a better job and so i was lucky that my <hes>. General manager at the time created a job and that was that was the beginning of my marketing career. So very classically trained at unilever and then pepsi around marketing from like you know the analysts all the way through up till now you know a vp gm. Which i'm really proud and excited about and <hes>. And yeah i feel like i'm in a really great role. Right can make a big impact on the careers of our of our folks drive to mercy inclusion and drive the business results faster than general market because the population is growing so quick so and <hes>. There's just so many things that are benefiting from being in this role that <hes>. That i'm really grateful about. But that's kind of the the journey really. It was not linear at all <hes>. Did not start off wanting to and marketing that side of my brain and that analytical process orientation i think does just a market yeah i think increasing edge to a home maybe ten years ago when you made the original switch i think today it's much more analytically rigorous than it has been in the past <hes>. But yeah no. That's that's phenomenal. And i've had a few folks on the show. That have transitioned from engineer to sales marketing. And it's it's funny the way you went through that transition in how you described it because a few of them have described it similarly meaning they. They went from engineering the sales and then they realized my words not yours. How bad marketing screws it up. And they need to go help marketing. Try to figure that out because it it comes down to the sales folks at some level whether their marketing is getting it right or not so. It's an interesting learning curve and <hes>. A pathway that. I've heard before. So what would what drove what drove the creation of the hispanic business unit. And how are you guys thinking about like measuring success. That's a that's a big scene seemingly to me as an outsider like it seems like a big big thing like a big shift in how you're organized. Yeah this was created. I believe in twenty eighteen by out. Carrie who at the time was still pepsi. Co when of are really incredible leaders kirk. Tanner who's our ceo and <hes>. My current boss. Greg lyons our cmo and they just really realize that you know the hispanic <hes>. Business is untapped potential and if we have a fixed mindset about it and we're not going to capture that growth and <hes>. So what's the do different because in the past. Yeah we had a multicultural team. That <hes> definitely had <hes>. A role but didn't necessarily have ownership and so the do different had to be to create an organization that was dedicated to this and have the right resources. And that's what they did and <hes>. And it's been pretty successful. Ever since the the key measures to the other question you had really is around. Hey can we help grow faster with hispanic consumer than the general market. Can we help build equity with this fan of consumer and <hes>. And those are some key metrics we look at and so far. We've we've been <hes>. We've been pretty pretty successful doing that. How have you. You mentioned multicultural marketing. How you see you know multicultural marketing involved being. I mean you've gone. I guess a pepsico all the way to creating a entire business unit this kind of like got its measure of <unk>. Market success it's not. It's not the historical tack on her on. That might have happened in the past at different organizations. How do you think about the evolution of multicultural marketing. I guess it's related to. What is the current makeup of our population <hes>. Which is very multicultural <hes>. So in in a way like our everything. We do should be multicultural. Because that's the fabric of our country <hes>. But that's not always that embrace necessarily in that way so <hes>. So i think it's come. It's come a long way to recognize that you do need dedicated resources to unlock it to learn about that consumer really intimately in order to then figure out how to drive the right cultural relevance <hes>. You can't do one. Size fits all. You can't assume that. Okay well you know h-h-hispanics in this case writer are part of the general market. So general market stuff should work <hes>. Should you know resonate just as well right. The reality is that you know if you look like hispanic segmentation. There's different things going on depending on someone's <hes>. Background story you know. I gave you a little bit about what the narrative was for my family story behind every hispanic every multicultural consumer that is in this country and so understanding. That can help you then better. Connect to those emotional subconscious cues in their mind to then build your brand build relevancy so <hes>. One-size-fits-all is not is not gonna work. So how it's evolved. It is getting even more personalized. It's getting even more specific. So even saying multicultural. Marketings probably not correct because now it's hispanic marketing and within hispanic doubleclick. It's mexican from la versus mexican from el paso or ecuadorian. From new york. Cuban from miami which might be different from tampa like it's real localization. Now and that i think is the unlock to really building brands longer term.

Ecuador north america adrian nouvelle Esperanza tisdale thirty Mike second Today stamford latin america first jobs Uconn english today equator first grade third grade a week ago first shift first thing
"greg lyons" Discussed on Marketing Today with Alan Hart

Marketing Today with Alan Hart

05:14 min | 4 months ago

"greg lyons" Discussed on Marketing Today with Alan Hart

"Let's talk about the professional path and <hes>. You are now the vp gm of the hispanic business unit for pepsico. What was your path to get there. Yeah i am studied engineering for college. So i was math and science person in high school and my physics teacher mr adrian nouvelle who actually was so important to my life that he came to my wedding by way and kind of steered me into the space helped me with <hes>. College application letters recommendation. And so i studied engineering before. You're so i've been in a manufacturing environment for awhile. Bump steel toed shoes uniform union arment. And that's really where i started my career <hes>. At the same time my company was so gracious that <hes>. They paid for my mba. So <hes>. i went to <hes>. Uconn in stamford connecticut to take classes at night and really got more exposed to concepts of business management marketing research and just really loved it and so then when i asked for a new gig they said finance or sales and unlike okay sales and sales and all i need to go into marketing because marketing guides what we're doing in sales and i think they could do a better job and so i was lucky that my <hes>. General manager at the time created a job and that was that was the beginning of my marketing career. So very classically trained at unilever and then pepsi around marketing from like you know the analysts all the way through up till now you know a vp gm. Which i'm really proud and excited about and <hes>. And yeah i feel like i'm in a really great role. Right can make a big impact on the careers of our of our folks drive to mercy inclusion and drive the business results faster than general market because the population is growing so quick so and <hes>. There's just so many things that are benefiting from being in this role that <hes>. That i'm really grateful about. But that's kind of the the journey really. It was not linear at all <hes>. Did not start off wanting to and marketing that side of my brain and that analytical process orientation i think does just a market yeah i think increasing edge to a home maybe ten years ago when you made the original switch i think today it's much more analytically rigorous than it has been in the past <hes>. But yeah no. That's that's phenomenal. And i've had a few folks on the show. That have transitioned from engineer to sales marketing. And it's it's funny the way you went through that transition in how you described it because a few of them have described it similarly meaning they. They went from engineering the sales and then they realized my words not yours. How bad marketing screws it up. And they need to go help marketing. Try to figure that out because it it comes down to the sales folks at some level whether their marketing is getting it right or not so. It's an interesting learning curve and <hes>. A pathway that. I've heard before. So what would what drove what drove the creation of the hispanic business unit. And how are you guys thinking about like measuring success. That's a that's a big scene seemingly to me as an outsider like it seems like a big big thing like a big shift in how you're organized. Yeah this was created. I believe in twenty eighteen by out. Carrie who at the time was still pepsi. Co when of are really incredible leaders kirk. Tanner who's our ceo and <hes>. My current boss. Greg lyons our cmo and they just really realize that you know the hispanic <hes>. Business is untapped potential and if we have a fixed mindset about it and we're not going to capture that growth and <hes>. So what's the do different because in the past. Yeah we had a multicultural team. That <hes> definitely had <hes>. A role but didn't necessarily have ownership and so the do different had to be to create an organization that was dedicated to this and have the right resources. And that's what they did and <hes>. And it's been pretty successful. Ever since the the key measures to the other question you had really is around. Hey can we help grow faster with hispanic consumer than the general market. Can we help build equity with this fan of consumer and <hes>. And those are some key metrics we look at and so far. We've we've been <hes>. We've been pretty pretty successful doing that.

itunes new york Tons today one way alan pr a lot of celebrities three sixty mian Podcast dot com
Hispanic Business at PepsiCo with Esperanza Teasdale

Marketing Today with Alan Hart

05:14 min | 4 months ago

Hispanic Business at PepsiCo with Esperanza Teasdale

"Let's talk about the professional path and You are now the vp gm of the hispanic business unit for pepsico. What was your path to get there. Yeah i am studied engineering for college. So i was math and science person in high school and my physics teacher mr adrian nouvelle who actually was so important to my life that he came to my wedding by way and kind of steered me into the space helped me with College application letters recommendation. And so i studied engineering before. You're so i've been in a manufacturing environment for awhile. Bump steel toed shoes uniform union arment. And that's really where i started my career At the same time my company was so gracious that They paid for my mba. So i went to Uconn in stamford connecticut to take classes at night and really got more exposed to concepts of business management marketing research and just really loved it and so then when i asked for a new gig they said finance or sales and unlike okay sales and sales and all i need to go into marketing because marketing guides what we're doing in sales and i think they could do a better job and so i was lucky that my General manager at the time created a job and that was that was the beginning of my marketing career. So very classically trained at unilever and then pepsi around marketing from like you know the analysts all the way through up till now you know a vp gm. Which i'm really proud and excited about and And yeah i feel like i'm in a really great role. Right can make a big impact on the careers of our of our folks drive to mercy inclusion and drive the business results faster than general market because the population is growing so quick so and There's just so many things that are benefiting from being in this role that That i'm really grateful about. But that's kind of the the journey really. It was not linear at all Did not start off wanting to and marketing that side of my brain and that analytical process orientation i think does just a market yeah i think increasing edge to a home maybe ten years ago when you made the original switch i think today it's much more analytically rigorous than it has been in the past But yeah no. That's that's phenomenal. And i've had a few folks on the show. That have transitioned from engineer to sales marketing. And it's it's funny the way you went through that transition in how you described it because a few of them have described it similarly meaning they. They went from engineering the sales and then they realized my words not yours. How bad marketing screws it up. And they need to go help marketing. Try to figure that out because it it comes down to the sales folks at some level whether their marketing is getting it right or not so. It's an interesting learning curve and A pathway that. I've heard before. So what would what drove what drove the creation of the hispanic business unit. And how are you guys thinking about like measuring success. That's a that's a big scene seemingly to me as an outsider like it seems like a big big thing like a big shift in how you're organized. Yeah this was created. I believe in twenty eighteen by out. Carrie who at the time was still pepsi. Co when of are really incredible leaders kirk. Tanner who's our ceo and My current boss. Greg lyons our cmo and they just really realize that you know the hispanic Business is untapped potential and if we have a fixed mindset about it and we're not going to capture that growth and So what's the do different because in the past. Yeah we had a multicultural team. That definitely had A role but didn't necessarily have ownership and so the do different had to be to create an organization that was dedicated to this and have the right resources. And that's what they did and And it's been pretty successful. Ever since the the key measures to the other question you had really is around. Hey can we help grow faster with hispanic consumer than the general market. Can we help build equity with this fan of consumer and And those are some key metrics we look at and so far. We've we've been We've been pretty pretty successful doing that.

Mr Adrian Nouvelle Arment GM Pepsico Uconn Pepsi Stamford Unilever Connecticut Greg Lyons Carrie Tanner Kirk
"greg lyons" Discussed on Xtra Sports Radio 1300 AM

Xtra Sports Radio 1300 AM

03:21 min | 2 years ago

"greg lyons" Discussed on Xtra Sports Radio 1300 AM

"I don't know he actually thought during those overtime at the world through about potentially tried to be part of an ownership group and so that's something that we can heard rumors that won't phone you may be student but knowing a larger building is that residents in the front office if you've got a lot of great work with the players but also the community and I can see that type of war between weight because right now I'm going to Thailand spelled out that way you get real soon school out there but do you love your decision despite the mailbox the characters is working with the way that I would I think so but so I don't have a general manager but certainly being in the front office building at present still in will county in in South Florida and eventually we may be part of an ownership as well do you think Greg like is with us that they because white side went from like seriously star power to twenty three minutes a night and just really kind of an afterthought down there it really is amazing that a guy with his skills that and is it a lank and everything else and and use and and game and hops everything else that he really I mean at some level turned into a disaster down there and that he didn't even like it seemed like he was miserable there and now you finally frankly get rid of them to Portland I mean it almost seems like they're doing him a favor to get him out of there I've been this is one of those situations where he that happened we the fans are really pumped up I think you know if I told you on Sunday you know it's five o'clock you know an hour before everything got going we're going to get with a white died that'll won't like the fans with their business success what you put in a bubble on top of that it's been an absolute will throw the body but what side certainly has all the talent is still lacking for the maturity standpoint just doesn't it personality wise than for the work that went into it they're all about and I think part of the issue was that the ninety million dollars yeah but clearly the coaching staff didn't align with the front office in terms of how they're going to utilize the research referenced unit it kept decreasing year after year it got to the point where he just wasn't happy with the also eligible so what happened with him and if they wanted Austrian band at a bottom of the W. stones to be the starter now and I I wish you the best and I still think you can contribute at a high level is visible light but as you just the problem started we was that so what does this mean it's restricted with salt and wouldn't put forth the effort on the court and he's got a guy making twenty seven billion dollars a year you can have about the taking possessions often so that was a bad mix but he answered a cell I great can I get you to come back I want to do some answers and dolphins are the V. got a few more minutes could I do that with you so I will come back with Greg Lyons of queue and the Miami first up let's get an update in with Peter Schwartz sports way mark Scott on her thirtieth birthday Alex Morgan staff the one all time the thirty first but in the USA beat England to one of the women's World Cup.

twenty seven billion dollars ninety million dollars twenty three minutes
"greg lyons" Discussed on The GaryVee Audio Experience

The GaryVee Audio Experience

02:35 min | 2 years ago

"greg lyons" Discussed on The GaryVee Audio Experience

"We are actually going to be setting an unofficial official world record for the longest livestream of a tortilla. Chip bull with our history gonna be up over fifty three hours of Super Bowl fifty three weekend. You're going to see them a lot of fun people. Stop by that bowl and make guest appearances, but it should make some for some fairly entertaining. Content. I love it. I'm glad I did that. So now, some stuff you're gonna get very real. With me. You're the PR people are on your favorite, non Pepsi cO commercial in your life of conceivable spots a mix it up here and go with you first Greg it's Super Bowl spot yet. Geez. Makes me so happy. I'm buying seconds. No. A kid. Okay. It was the first it was the spot that made Super Bowl ads. What Super Bowl ads are? It's apple spot where the woman throws the hammer through for MacIntosh. I'm dating myself. None of your. Four careful wrong time ago. I was well. All right, Jen. How are you? Since he took that when I'm gonna go with the the Volkswagen ad where the little guy controls the fourth out in the you know with the with the door -able. All right and final question. What is your official in? This could be very big for you to if you actually nail the exact score of this game. I will promise you that. I will make it very viral today after what is your fischel prediction for the game? Twenty or twenty one ram. Judd, greg. I got twenty eight twenty patriots. Oh, you really love to stick it to me. No as a jets fan. You know, how much my heart literally? I'm not like, I don't feel well over sudden. Hey, man, I'm Jay van. So the patriots poor Pepsi. Fair enough guys. I really appreciate having you on congratulations. Obviously. Now going on the inside of this industry. I know how much working guys put in eight weeks, probably right up to last minute. And so I hope you guys can enjoy with your family and business associates and different things of that nature. And I really appreciate your type. Sure scary. Cheers things. Take your about.

Greg official Jen Pepsi cO patriots jets Pepsi Volkswagen apple Jay van Judd fifty three hours eight weeks
"greg lyons" Discussed on The GaryVee Audio Experience

The GaryVee Audio Experience

03:49 min | 2 years ago

"greg lyons" Discussed on The GaryVee Audio Experience

"You know, do you think that you know, is there anything from like ideology, should they be self aware or should it be scared to leave like oh crap? This is not the DNA of the company for me, or by mentor or the person above me, clearly as not fit for me, like real life stuff that like, you know, I think everything you said is right. I'm just thinking about the twenty six year old a b school who's in your. To at record criolla. And you know, like is there anything you see where I'm going, Greg? Like is there anything that really stood out those first three to five years that started to give you the opportunity to inspire somebody because when you're man's woman on the team, and you're trying to you know, win and eventually hold that top spot. There's some different stuff going on in those first two forty years. Yeah. Absolutely. I think it can tell pretty quickly if the culture of the company is right for you or not and enjoy the people that you're working with and you feel valued working there or not. And so if you're not get out soon as you can don't force it because there's lots of different places where you'll feel a perfect fit. I agree. Gary. I think you'd struggle a little bit here. And I think I'd probably struggle being as much of an entrepreneur's you're we're just wired differently. And you know, we're on our own rights, but. I don't think you I think it might be difficult, and you'd have to totally much of who you are what you stand for in order to, you know, work in a big corporation. Everybody's listening like sometimes, that's okay. If you're debt from school and things of that nature. But I do think the point that self awareness generally thing from your first three to five years more like less when you were leader before trying to navigate your way up. I think I think you guys have actually test on it. Really? Well, I want us all about knowing your audience. I think is a great lesson for marketing. I also think it's a great lesson in life. I think no audience that you're that you're catering to and if it's not if it I think people need to move on if they feel like there's there's a a way for them in the nation. They'll figure out how to navigate it. But I think the most critical for everyone to remember their early career is for every conversation, and every interaction do, you know, your audience, and and how to make sure that you're getting your point across in a way that's going to resonate with them. We do a couple of let me do three things. I wanted you to questions each of you. But before we do that. Is there anything we didn't touch on? Because I really appreciate how busy are. I know two week. I want to get this out. Everybody to get everybody excited business learnings the hypothetical spot. Is there anything we haven't touched on that? You'd like to get across to question three. Yes, please. I I don't think I told you about bubbly we're also doing a Super Bowl bubbly. I love where you went that. I saw preview today back to me consuming. 'cause I was stuck on the runway. Go ahead. I'm sorry. I think mailed that go ahead. Yeah. So the bubbly for those who don't know is a product we launched last year new brand, it's a sparkling water flavored sparkling water, and it's been a home run as well over one hundred million dollars in its first year and we to fund had with Michael boob lay this year. And I bet you can imagine what we're doing. And so we just had a fun skit with him on the Ellen show. And I think that that's the brand that you know, one day be billion dollar brand for us. And so I just wanted to say thank you that was all right? All right. So. Like that. If the weather continues to you down in your in a constant consuming mode should. You should check out took those live Abol..

Michael boob Greg Abol Gary Ellen five years one hundred million dollars twenty six year two forty years billion dollar two week one day
"greg lyons" Discussed on The GaryVee Audio Experience

The GaryVee Audio Experience

04:26 min | 2 years ago

"greg lyons" Discussed on The GaryVee Audio Experience

"I mean for anybody who's real up land the building or stand? These two are holding the Plum, you know, chew of hundred jobs and marketing for the people who are listening, and by the way, just to get to context 'cause I know, you know, me and one being there there thousands of tens of thousands of ABM's across the globe listening right now. What what do you? What do you attribute your ability to hold the CMO spot in one of the biggest names in the world today? What what and to try to really help them because that's my selfish point of having you guys on you know, how is that changed or what's the contextual advice of twenty nineteen? If you're in year, two craft or CBS or Starbucks, or you know, or Georgia Pacific. Gen. So I'll start I think my philosophy at least. And I think a few of the characteristics that I think are quite helpful in physician. The I would be I think just remains human Centric in the work that you do know who it is the thin your audience, really emphasized with them try to get to know them, very deeply not just what their behaviors are. But what are their values? What are their moves? What are their emotions? How do you understand what they're happy with? But also, what makes them Volna Rable? And and I think the deeper understanding that you have and connection that you have with humans that love your brand the easier. If the comes to know, what are those creative ideas to Greg's point that will break through to them that they'll care about that they'll actually want to engage with very deeply. And I think it's a brand you need to you need to make sure that any brand that you're working on you understand what the DNA is of that brand. What do they stand for uniquely? I think each and every brand in the world the that has a worth really has to stand for something out in the world. And the indicates of Doritos we often talk about the fact that it seems for the idea that there's nothing bolder than being yourself. And so all of our creative ideas flow through that filter and it resonates deeply with our audience. So I think if you're if you're human Centric you seen for something. And and I think if you're willing to stand out on a limb and take a risk for an idea that you believe holds true with that audience, and it's going to progress up narrative forward, that's what you strive for. And I think you would see a common threat of, you know, the those ideas that you're going out on a limb for for both Greg, and I when you look at our backgrounds, Greg, Greg, you're. Yeah. Just say a similar thought and slightly different words. So it's a phrase that people use a lot. But I'll I'll say what it means a little bit deeper. So the concept is people first. And so you gotta be human set trick. Like, Jim really understand the people that you and drink your products or consumer products, then you need to inspire them you need to once you get that deep level understanding to come up with the feathers innovation or content that really inspires them. That makes them feel something about your brand or product. And then you gotta value them really show doing the little things as a brand that really shows what that your brand cares about the people that consuming it. That's what's made me successful my past. But the the key is those three things of understanding. Inspiring and valuing that works internally to you need to understand the people you work with gets in though them on a personal level. Get to like. Care about them really understand them as human. What about the what what about on the way up guys like how much do you feel that people need to really assess DNA of that organization and what lies and doesn't, you know, like, for example, three of us know each other pretty well. You know, I'm not so sold that I would have done well as well as you guys in that game, whereas entrepreneurship where the market speaks probably suited me. How much how much see like, you know, like from a tactical standpoint. Like, you know, there's a lot of politics in big companies..

Greg ABM Volna Rable Georgia Pacific Starbucks CBS Jim
"greg lyons" Discussed on The GaryVee Audio Experience

The GaryVee Audio Experience

04:07 min | 2 years ago

"greg lyons" Discussed on The GaryVee Audio Experience

"Our store. Our products the source every day, and they get fired up when they see us on the Super Bowl. And we also big customers the seller. That we want to reinforce that. We're serious about getting our products out in front of their shoppers. And so it's a multiplayer affect for us. And when we do it together it works. Even better Jen on that note to try to contextualized were my audience and where this gets shared. You've got a lot of entrepreneurs and small businesses ones that will, you know, not get to the place where they're going to spend the kind of money to have a SuperBowl spot. What can the person that spends one to ten million dollars a year in marketing learn contextual or theoretically from what you guys are doing here. If anything comes to mind. I think a lot of about storytelling quite gain. I think the the modern approach that we have unveiling these Super Bowl as the teasers understanding what's going to capture people's attention. What's going to create buzz? I think it becomes even more important when you have lower budgets within marketing tap into those just natural currents of cumbersome action. And that's what we try to do with with these Super Bowl as what are the things that are going to capture audiences attention. We know very deeply what are are Doritos audience knows and loves them. And so we try to tap into each one of those things as we create these ideas, but I think ultimately it goes back to making sure you understand the tone of your brand. What's what is the audience wanna hear about? How do we keep them really interested in intrigued to give them something that they've never seen before from from the brand? So I think as long as they're interested in story and interested in in the behave. Your of their audience. They'll be able to crack an amazing creative idea that will keep them interested. Greg from your perspective on that. Yeah. I agree. No, what's different is the Jenin. I have big budgets. So we can pay celebrities which is a real easy way to cut through. But the jen's point what's gonna take. What's gonna make the difference for your entrepreneurs that are all following? You is to do to come up with an idea that is so interesting that absolutely is gonna cut through and generate the buzz that people are going to want to stop and pay attention to either. 'cause it's funny or pig is shocking or because but it's gotta be within the right tone of what your brands all about. And I feel like we've done that with all three of the spots that we've got this year. And but they all do have celebrities in them. And so they're just gonna have to use a different tactics. And then we've use all of them have enter may great. Ideas. So I'm a lot of them were using influencers and things that nature which is their version above on on on the note of the audience one of the fastest growing audiences. I have is emerging for second year, associate brand managers and bring CPG giving away my career is gone and giving the influx of director consumer brands and all the destruction Fiji layer over the last year. It's very obvious to me and my team how many year one to year three fortune five hundred CG audience. I have both of you have hit, you know, a career goal for many of the people, I get the emails, and and especially Lincoln, the things, you know, just just an enormous amount of Gary from what you know. How do I become the alot of you know, Proctor and gamble or Nestle's things? I've h which you know, and you know, me like since I'm not the most from the system if a funny question to be asking of me. But but I think I wanna take advantage of this up. You guys have had the kind of careers allowed you to get to kind of you know, way up there..

Jen Proctor Nestle Jenin Greg Lincoln director Gary Fiji ten million dollars
"greg lyons" Discussed on The GaryVee Audio Experience

The GaryVee Audio Experience

02:57 min | 2 years ago

"greg lyons" Discussed on The GaryVee Audio Experience

"Of the the back story. And and we're letting them in on a secret. So there's there's a bit of a business side of it that we were trying to make the most of its. It's not the most, you know, the the prices are high for those spots. We wanna make sure that that we get an amazing return. I think the audience piece Greg is touching on is incredibly important for our brands. We have you know, math brands that that really do touch on culture. This is probably the biggest moment of the year to tap into them. So for us it's an equation that it's an expensive equation. But I think we've also learned over the years how to how to really create a great return with it as well. Thanks to force and real quick before you do just wanna add. But he's listening. I'm running around now to get my quiet spot. So a positive for any of the. Twenty of change. But since everybody who's listening is my community thing. Anyway. So go ahead. It wouldn't be if you weren't running around Gary. The the two things that wanna add is Jen and a high very carefully measure the ROI of every marketing investment, we do especially the massive ones like Super Bowl. And so we we know quantitatively that it's a good investment for our business. And I to the point I made earlier, I think that that might not be the case for every single brand. But if you think about our brands you've got people enjoying our products both the Jew the beverages and the snack while they watch the game. You have people having shopping for products before the game to have their Super Bowl parties. You've got a whole entire four point, Greg. I to come in. It's actually very good point. I think the feeling of these spots has actually been a huge tier point unlike insurance company or BMW, or whatever we may throw out there's a level of practicalities and a direct correlation to exactly. What's happening in this moment, which probably disproportionately makes the investment allies one. I think what's even more intriguing one. Could argue the fact that we now allow these spots to come out three four five seven days before the game and just the sheer consumption of all that awareness. Now, you're talking about influencing that purchase and reinforcing that end cap at a wall mortar albertson's or Safeway, something that your contemporaries, or let me rephrase the people that held your jobs fifteen years ago didn't get the benefit of when we would I'm Vale it during the game. That's right. So we measured obviously from a sales and the consumer standpoint, but there's also front line. So we have tens of thousands of employees that deliver.

Greg Jen Gary BMW Safeway albertson Vale three four five seven days fifteen years
"greg lyons" Discussed on The GaryVee Audio Experience

The GaryVee Audio Experience

04:04 min | 2 years ago

"greg lyons" Discussed on The GaryVee Audio Experience

"That's twelve and a half minutes of sports and entertainment space moment in the year. And that's the girl to that is. Let's dig into that the second because one of the one of the reasons when PepsiCo reached out, you know, as everybody was listening right now, like I don't do a whole lot with my business clients from Gary v perspective, you guys know me and business meetings and things that nature. There's a lot of fun for me. Because like you guys which clearly is why said, yes. But be one of the things I'm Joe about both of you is the conversations we've had I think there's a level of conversation. I have with different individuals that runs again at and I and I thought it would be fun. I think this is a very interesting. I'd love to get your point point on this. I think what's so mazing about the Super Bowl spot is the brands and the spot is the attention. I recognized the length of time that the show the halftime show has an I see you making a point. Like, hey, I think there's a real good business decision for us. But for me and jumping here, and you know, again, you know, me too. So feel very comfortable. This is Allah us in. The lunchroom at in purchase for me. What's interesting about that is I think the axe get the attention more than the brand of the halftime show. Right. And so that's what's so remarkable about the Super Bowl spot. A couple of things I'm gonna throw a couple of things one. I wanna get both of your perspectives on the change that. Now, we release the commercial on, you know, on the internet or in culture before the Super Bowl, which is something none of the three of us saw a decade ago in our careers as people that consume them to just real quick, right? Your thought on that? Do you see where I'm going with sponsorship versus being the star of it? Or do you feel great about the way the NFL allows you to integrate into that twelve minutes? Hey, it's a good question. And I'd say part of it depends on the brand, Gary if it were a brand that has nothing to do with pop culture and has no heritage music, and like Pepsi, then the is is doing it as a one off like I think direct TV maybe used to do it. Then I'm with you. Then it gets over. But it's no coincidence that every year said, Pepsi is sponsor the halftime show. It's a number one brand on Twitter during the game. That has a lot to do with the halftime show. And talk about that. And it's no now is the Pepsi FM show. So and do you do you feel that that that at the most macro scale to your point reinforces what you're able to do the rest of the year and just kind of cement, the brand in pop culture. Yeah. I do think it really helps. I mean, it is pop culture's biggest moment at no question more. They'll question not one music, performance that more people are gonna watch at all during the year and have Pepsi to be part of that and bring it to you. And then I've Asli we can integrate that in a lot of other things one of the things that so great about this Super Bowl when Jen, and I get together on it is if you ever go in store, there's all these displays right? So we have sixty five thousand displays of snacks and beverages throughout the NFL. And so it's not just that twelve and a half minutes. It's what you can do in the thirty sec. Seconds. It's what you can do at side of it as well. And until that point how do you wanna things that? I enjoy in the conversations we've had is it's business talk more. So than ideological subjective, creative talk, which I always felt, you know, at least for me is like, okay. This is somebody I wanna do more business with how how do you think about the business part of all of this? Obviously, you know, all three of us as people that believe in brand there is clearly residuals from all brand behavior. Measuring brands always been a pickle. But specifically for Super Bowl. Obviously this you have this big job in in this snack category..

Pepsi NFL Gary PepsiCo Twitter Jen twelve minutes thirty sec
"greg lyons" Discussed on The GaryVee Audio Experience

The GaryVee Audio Experience

04:12 min | 2 years ago

"greg lyons" Discussed on The GaryVee Audio Experience

"Special edition of the podcast of for for me as many listening to the hundreds and hedging to. So this is not something. I normally do. So breaking the patterns, which is always fun. A big resolution for me in nineteen. But more importantly, talking about things that I believe in with people, I believe in also a big exciting point for me over the last decade a lot of you know, running their media. I've met a ton of marketers from ton of companies hundreds and hundreds of thousands and thousands and the two guests. I have with me right now except me to to to the end because I know them both pretty well about the luxury of working with them currently working with them. I'm gonna let them into themselves to the audience and a little bit of what we're gonna talk about is something that a lot of people who follow me know that I care quite a bit about which is I believe the greatest ADB by in the world right now is the American Super Bowl spot. And and these two have something. About I have a couple of questions, but I it's getting to intros wanna she start. Why don't you want you tell everybody here who's listening who you are? And what you do. And then we'll get into Greg. And then we'll take it from there. So my name is Jennifer signs, and I have the pleasure of leading the frito lay business in marketing. So I'm the chief marketing officer at frito lay in North America. Thank you, Greg. Hey, I'm Greg lines. I'm the chief marketing officer for PepsiCo's beverage unit and North America. Thank you, Jen, Greg. We're getting ready for Super Bowl. Why don't we set up a little context on the current that inaugural backwards and then we'll dive back into the current? Why don't you tell the audience what if any plans have for your brands and this year Super Bowl, Jen? Absolutely. I mean Super Bowl is such an important day for us as pets coda grab consumers. Attention it today where everybody's coming together. Whether the team is winning or losing their cheering for their always enjoying awesome snacks and beverages. Which is a great thing for us really enjoying the ads and the halftime show and everything that goes along with that this year on the snap side. We have a thirty second spot for our Doritos brand. So the brand that we traditionally have in the Super Bowl. So really looking forward to that. I was gonna ask about do, you know at the top of your head. How many years in a row, this is or any context? I'm sure everybody. Listening has a second seems like it's been a while. They're making noise, do do you have a sense of that? Yeah. So we've this'll be two years for Reto falling ten years of of crash the Super Bowl under Edo so total of twelve years on the SuperBowl. With our Doritos brand. Well, and Greg on the beverage side. Yeah. We got a couple of things going on, Gary, I brand Pepsi, Pepsi spend the most talked about as you know, has been the most talking about and on Twitter for the past couple of years during the Super Bowl. And so we hope expect that that will be the case again this year, and we're doing things we got terrific ad, and we all. Which is which is been previewed already at this point. Right, greg. Yeah. We son of Arctic on it or ready. Yeah. I mean, literally, you know, this is the beauty up for everybody who's listening. I'm literally just landed in Chicago huge snowstorm here. But one of the benefits of being stuck on the runway and at the airport is when you're complete schedule gets blown up or somebody's program every minute like, oh, yeah. It opens up some consuming time, which is rare for me and this morning just a ton of activity around Cardi, and and and the Pepsi brand. So I figured you had just dropped it which excites me. And so is the building like early feedback internally excited about the preview. Yeah. Well, it's not just the preview we launch the teasers a couple days ago, but we launched the spot this morning, and let's just get Steve Steve Carell Cardi B like you says little John, and it's a real fun spot. It takes. Place in Atlanta diner..

Greg Pepsi Steve Steve Carell Cardi B chief marketing officer frito North America Cardi Jen ADB PepsiCo Jennifer Reto Arctic Atlanta Twitter Chicago John Gary thirty second