35 Burst results for "Google Trends"
Blue Collar Bitcoin Podcast
"google trends" Discussed on Blue Collar Bitcoin Podcast
"Yeah, so again, look, no one knows the future and you go to caveat all this shit painfully with look at the world around you, anything can happen. So there is nothing set in stone. Nevertheless, what I generally look at, we're talking about all the psychology of things, right? So what I'm looking for to try and form some kind of bottom thesis, right? Realistically, what do we actually have? The only thing we have is the historical data, right? And then you must contextualize it. So let's just put for a moment to the side. Put aside the macroscope and so, you know, people are saying, oh, Bitcoin's only existed in an easy monetary policy. Okay, cool. That's fine. Let's put that to the side because that's literally all we have. So now let's just look at what we have, and then we'll assess it in the context. What we have is when you're looking for human psychology, what was the pain threshold that was required in every previous cycle to flush out every remaining seller. And every remaining seller are the four sellers in this season, we've seen all the false liquidations and the lenders and blah blah blah. We see the miners who become four sellers because they just for some reason. Mine as we're definitely there. You look at the short term speculators, go on Google trends and tell me that we've got any short term retail coming back in, gone. And then the last one, the last one that's left is the long-term holders, right? The HODLers. So even the most steadfast devout HODLer well panic at some point in time. Now once you've survived two or three seasons, two or three cycles, you're good, right? You understand why you're here. Your cost basis is low enough, you don't really care. So when you start seeing them flushing out and we've just seen the second largest flush out of long-term holders, people have held their coins and more than 5 months.
Entrepreneur on FIRE
"google trends" Discussed on Entrepreneur on FIRE
"Can he say what's up to a fire nation and share something interesting about yourself that most people don't know? What's up fire nation? Glad to be here and something people don't know about me is that I am an active beekeeper. So in New York City, that's a rarity, but I am one of the few that does it up on the roof. Well, one thing I will say, and we're not going to go down a rabbit hole here, but fire nation. If you don't know how important bees are to this world operating properly, then it's pretty interesting to educate yourself on that because they are so critical and actually right outside my office window certain times of the year we have this tree that blooms and these beautiful flowers and we have all of these bees. In case, my God, look at all those bees. Babe, those things are making this world go round. So let's give it some praise to the bees out there. But fire nation as I promised in the internal, we're going to be talking today about how to find a niche that guarantees you can fire your boss next year. So I love the specificity. I love the theme of this. And let's dive right in to identifying niches where we can both build a business in compete, talk to us about that, Kenny. Yeah, it's really the golden age for niches these days where there's just such a great opportunity to build an online business in almost anything. And so when I really first started out doing Internet work, it was 2009, 2000 ten, and you had to build everything from scratch. But these days you can build up a membership website or your own information service or be a consultant, those types of things, and have a great presence, and you're just ready to go. And so it makes it so that people can build a business in more and more specific niches. So anything you're passionate about, anything that people care about or need information, you can do it. So how do you identify these is a good question. And I say all that because none of things off the table. I mentioned beekeeping. That's a fantastic niche. That's a way to make some fantastic. Money these days online is selling a course of selling products really to beekeeping or that type of thing. When ten years ago, it would be very tough to do that. If you're looking for a niche, I would first look for passionate audiences or passionate sub audiences. And that doesn't mean they have to be passionate forever, but it means they're passionate for a moment. So for example, one of my biggest sites is a mattress review site. And people are very passionate about mattress shopping for probably a month or two, and then they buy their mattress and they don't have that passion anymore. Needless to say. As long as you're passionate for a period of time or like beekeeping for a longer period of time, you can really build a business around each of those. So how do you do that? One look for these passion audiences. I love looking through Reddit feeds. I love looking through YouTube for channels that are really specific. And I love just looking in the world around me where everything you see in your life that you care about probably millions or hundreds of thousands or tens of millions of people are also caring about it as well. The other place to really look is Google trends and Google correlations. So those are both tools put out by Google. And if you go in and type in something, it's each of those you can see how popular something is over time. So as things are getting more popular or steadily increasing and. Oftentimes on the Internet, lots of these passion audiences arc is more and more people are finding their way onto the Internet. So really just go in there and dig through and find these passionate audiences and Reddit and Google trends again are my favorite two places to identify those niches. So fire nation passionate audiences and even sub audiences, that's a great place to start. And remember, it can be for a little bit of amount of time. If people are looking to buy a camera, they're probably going to buy one really high quality camera every few years or 5 years who knows or mattress, like the example. That's a great time to actually get into that person's psyche for that one time experience or once every 5, ten year experience. I really love the examples he gave going into Reddit in different places. I found Quora is a great place to kind of find what people are really excited about because they're asking really detailed questions about things. And you can see what they really care about by the questions they ask. So if our listeners are at the beginning stages, Kenny. What platforms are most important for them to focus on? So I'll say this is always up for debate and it's always changing. But two that haven't changed in a long time are Google and YouTube. The first one I think everyone's aware of, they've heard maybe heard the term SEO. They obviously understand how Google works these days. And if you're building a niche site, you can often rank for terms in Google just by putting out really good content and working to get some exposure to the site. So if you're working on something really specific, you can compete. Now YouTube, that's my personal favorite platform, especially for beginner, just because there's so much opportunity on that platform. And there's much, much less competition. So natural, there's lots of people making videos, but people really spending the time to make good videos. On YouTube around certain niches is a rarity. And with the great advent of the iPhone and all this equipment, it really doesn't take much on the technological side as of the last couple of years to make really good videos, even for a beginner. It takes a little practice, obviously. But making great YouTube videos that are successful is, in my opinion, at this point, I guarantee if you keep at it. You know, it takes some work and takes some consistency, but YouTube is a place where I know that you can be successful. I love examples. Do you know of anybody that you've worked with or that you've just maybe studied from afar? Where they've actually utilized YouTube in a very powerful way, meaning they've actually gone and done the research and they're producing the type of content that you think they should be producing. They're using the platform in the best way that you've seen. Yeah, I think a great one is this guy that used to work for me. His name is Nick English, and he started a boot review YouTube channel. Like men's boots only like leather boots only review channel. So very, very specific thing. He started about a year ago and just puts out one video a week and the video quality is pretty good. Nothing special. But he just does really, really well researched work there. And he's got up to, I think, almost 20,000 subscribers now a year later, and he's got people contacting him, to do promotions and to review their products and he's getting tons of free stuff and people paying him or offering to pay him for sponsorships. And all this just doing one video a week reviewing boots. So being really specific. And it's one just because he saw it was a thing. He actually looked on Reddit and there's this popular subreddit about men's boots that is very, very active. And he went on YouTube and there's maybe a one off review from people here and there, but there wasn't one really great channel around boot review. So he made it and he's had some great success as of that. Fire nation, what are you oddly obsessed with? What's something that you just love or passion for, or are, again, oddly obsessed with that, you're just like, you know what? I would just
Mike Gallagher Podcast
Axios: Search Interest in Abortion Falls as the Border Rises
"Mike Gallagher. I saw an article today about Internet searches, Google searches. They have a metric. They have metrics, you know, that determine what people in America are looking for online. According to axios, Google searches and story interactions about crime and immigration are eclipsing abortion rights and the Mar-a-Lago rate. This is according to the axios midterms dashboard powered by Google trends and news whip data. Actually, it says why it matters with the midterms 7 weeks away, topics that are more likely to favor Democrats have been losing ground to those that Republicans prefer. And searches related to the border, spiked after Florida governor Ron DeSantis flew a asylum seekers, AKA illegal immigrants to Martha's Vineyard. And search interest in inflation and the economy is rising again. What are the Democrats going to do in October? Because this was the October surprise. The illegals being sent to Martha's Vineyard was the Republican Party's October surprise, a little early. The Democrats aren't going to be done. They're going to look at what happened yesterday with this goofy lawsuit filed against the Trump organization. Oh, imagine that. Donald Trump bragged about the value of his apartment. Oh no. Lock him up.
"google trends" Discussed on Marketing School
"Welcome to marketing school, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. Today we are going to talk about the best free SEO tools for beginners. And I'll go first. UberSuggest. UberSuggest is actually new to and I actually let Neil speak to it. So I just wanted to say it because I knew Neil would go ahead and Neil. Actually, I wasn't going to even match my own tool because I don't like doing this self promotion. But funny enough had an inclination that you would end up saying it. And but yeah, UberSuggest has a really usable user interface. It's great. You can put in your URL. I'll tell you traffic or competitors traffic or backlink opportunities or popular keywords. What's cool is when you create a campaign, it'll just track your site for you, tell you all the errors that you need to fix. It'll tell you opportunities that you should go after. It even has an AI content writer that'll help start write content for you. And as for number two, Google search console, you want data directly from Google on impressions, what's working, what's not. If you're not using Google search console, you want to make sure that you're checking it out. Cool. So let's see, you covered Google search console. You covered UberSuggest. So another one I would call out is when I'm thinking about SEO, I'm also thinking about video SEO as well. So you can use tools like vidIQ or you can use tools like TubeBuddy. Those will give you insights on YouTube SEO specifically because YouTube is still the number two search engine in the world. And when you look at the top social platforms out there, YouTube has continued to hold steady and I would argue that it's continuing to grow over time. Yeah, and then you want to end up using tools like Google data studio because then that way you can track all your metrics in one place for your SEO and you can see what's working and what's not an adjusted reporting so then that way you're tracking your ROI. And that's very important because if you're driving all this traffic but you don't know what ROI it's generating you, you're not going to do well in the long run. And another one you can use is called answer the public. Neil, do you want to speak to what this tool does? Yeah, answer the public tells you all the questions people are asking. So when you think about what you type into Google, a lot of times it's questions. That's a public will tell you all the popular questions that people are typing. You want to take that and you want to go and create content around that. And speaking about content, another tool is is you can use tools like opt in monster, hello, bar, or sumo, which are email collection tools. What you'll find with a lot of your SEO traffic is they'll come to your website and they don't convert into anything. You want to start collecting emails and when you start collecting emails, you can sell those people over emails and it'll generate you a much better ROI from your SEO traffic over time. Final thing from my side is exploding topics. So this is from our mutual friend backlinko. He sold backlinko to some rush a while back. But what exploding topics does is we'll show you topics that are exploding. So you can definitely use Google trends, but exploding topics will actually send you a newsletter saying, hey, this is actually exploding right now. And then for the paid version, it actually goes into more insight so you can kind of hit trends as they are popping up. So go ahead, Neil. And the last one is Google trends I know Eric quickly briefed on it. The reason Google trends is important is for brands. So your brand name and how often people type that in is a good indicator if your rankings are going to increase over time because it's a big factor in Google's algorithm. If you use.
Unbottleneck - Digital Marketing Solutions
"google trends" Discussed on Unbottleneck - Digital Marketing Solutions
"That is essentially new shocking. Because there's been buzz around that enhanced. Buzz this entire summer. I'm so i think it's always just a matter of like staying on top of google trends and seeing in their any sort of like evergreen themes extract those and then think how can i relate that theme to my business or my product that i have so it wouldn't be as much of a direct transfer as it is news which is like i'm going to report on it but try to connect that to the product and make that useful to the reader and say. What's what's amazing for businesses in. Doing this news thing is you don't have to wait six months repair to show up that news post. You're right there in the carousel at the top. And you're going to be seen right away. And then of course there's discover in all sorts of other ways that google might my show that content absolutely got and i think like google trends. It can be a huge help with that. Just make sure that you're monitoring regularly in particular. Those modules will probably be helpful. Because if you look at those and you see those very user friendly questions if you have a product that can essentially answer that question and provide a solution that's gonna be golden state. You know monitor. That goes leads speaking of ranking quickly in the news. That's like your job is to make sure that our pages rank as fast as possible when you're editing and you're optimizing these. These articles handed over by the writers. You're honing in on specific. Seo focal points you know like Headlines said titles meta descriptions. url's internal lincoln What be kind of a high level. Best you know process for any business to use to quickly get rankings in google you know specifically in the news section. Yes so. I mean by marge whether you're looking at lake you know they away secret sauce. I feel. I feel very comfortable showing this was i think like anyone should know that they wanna to tap into news but what i found working at the variety of places. They've been at Is that google in google news and just within traditional google search for news related. Things is really pushing just that keyword. It driven headline. I mean that's what they wanna see. And really when. I look at my day to day works so much of it and i i love it. 'cause i've been in english nordby entire life but a lot of it is word play. It's okay. I know that i have this story. I usually make a list of okay. These are the must have keywords. And then it's just a matter of like shifting them around into the most kind of cohesive sentence or headline and that's really the biggest like i would just say above everything else is making sure that you're not missing and Keyword that it's very short and concise. Because that's another thing. My google is really looking for an ideally sixty characters or under if you want to prevent that headline from getting cut off in google searches truncated. Yes you want to be careful about that. that's pushing. All the time is that we want to be short and concise and keyword targeted. That is you know sometimes very difficult because we deal listen themes that aren't as quick and simple be more nuanced but that's part of the challenge is trying to extract those key words entities queries on that people type into google..
Unbottleneck - Digital Marketing Solutions
"google trends" Discussed on Unbottleneck - Digital Marketing Solutions
"Competing with a lot of publishers on the east coast so washington post new york times and other related publishers. They've already been up at it. So if we're gonna logging on five. Were catching up on some of the trends. That are already popping over there. And that's where. Google trends is really invaluable because it will start to show me okay. These are the things that are already percolating at all. Start to check from like the night before. Okay did post on any of these things are we behind are. Is there anything that we can jump on right now. I'll also start to look into you. Know like our wire services on because we work with like ap news and so if there is a quicker wire piece of content that we can get up to jump on a trend will do that because they will take more time obviously early to get on one of our own writers to do something So it's a matter of kind of filtering through those things finding wire where it's appropriate to jump on some trends and then really laying out a workflow Because a good example the olympics have been a huge infrastructure over then. The news cycle And so every single day when you're in a specific event cycle like that. Google trends is also really helpful. Because in that top stories section of google trends those olympics themes will shine through In particular a big one. That i've taken in the last few days has obviously been simone. Biles she's been a major topic of interest so every single day. I'm always trying to dig in there and say okay. How can we better cover this particular theme. What are breakout angles. So that's kind of going beyond just like the simple news but trying to find these like explainer angles and different Specific queries that people might be searching for One that i came up with today that came directly from google trends. Was you know. What our twisties as simone biles referred to that as some faith that was something that impacted her when she was in that bolt. So now we're pursuing an explainer on that to like. Hopefully debunk that for our readers..
The Drill Down
"google trends" Discussed on The Drill Down
"Your life. Yeah so what are these guys. good at. What does management here really good because that have made fun of them for ignoring twenty twenty in their in their splashy presentation of their powerpoint. The you know they really did show. You know even growth fantastic cash flow growth. Oh you're you're after you after you have thirty. Three percent free cash flow growth of forty percent year after year after year. We know these guys have clearly put some financial numbers that are impressive. What what is it that they're so good at. Yeah i mean. We're not giving them too much credit in terms of being able to get back business to where it was. You know Essentially they're just benefiting from the recovery in that sense yes. They're know they're they're they're financial. I commend seems to be showing but really what we like is the fact that the company is showing a willingness to be adaptable to changing times. And rethinking what their core offerings should be You know it's it's they're not a doubling down and and trying to get back to where they were and grow with the same strategy. It's where is the world going. And what type of solutions can we afford a provide To adapt to that new world we subscription angle. Yeah and it does look like Up until june at least they were. Lazy won't point out that went from a small fraction of what they were doing in twenty nineteen to you know a lot better position. I mean they went from. I guess they were saying in january that about half of the business. They didn't jenner. Twenty nineteen but by june was eighty percent of what they did in june of twenty eight nineteen but delta variant. Has you know. There's we have a lot of data about this yet. But i've been doing things like creating searches on google trends for did a thing that they could put it on the on the twitter a an update this when we run the interview and and and was compare the searches for how book trip to outweigh cancel. The trip and the cancellations cancellation cancellations were more canceling flights. Then anytime at least searching for that phrase than anytime. Since i think february of two thousand twenty the look of the delta variant was really significantly. Impeding travel you have a business. Travel obviously isn't back. Maybe that's a big part of trip advisors biz of work. But you have companies like google facebook starbucks uber who are just aren't open up again until next year and that can't be helpful to tripadvisor. No that's totally fair And we don't know the impact of delta area and but at the same time we also probably this time last year. We didn't think that we'd make this much progress years later. So obviously we have to look at it through someone of optimistic lance that the world will continue to reopen and things will continue to get better as vaccination rates go up and and so forth but ultimately we we don't evaluate investments on you know one month three months even one year basis. You know we look at things on a multi year basis and hopefully on a multi year basis. the world will be back to where it is in the world. We'll be back in a way. That's demand more flexibility With where they aren't what they do and And tripadvisor we think it could be in the middle of that and ultimately this is an asset that we think given the raw numbers of of people coming to the site and the Synonym ity muscles now is great. The fact that is synonymous with With travel could make an acquisition target as well. I mean you could see a company like amazon. Throw this in there into the mix you know if you're already paying for prime. Would you be willing to pay ten dollars more for a access to stuff like this. But but ultimately. I think this does make sense. You know within the portfolio of a larger company so as long as the content is there in the content is virtually irreplaceable. The gathering a billion reviews no easy feat. It's worth should be worth a fair amount of money to someone and it's only love. The company's worth the user grits the content. You sell it. I mean just the number of photos. They have on that site that that travelers dancer martians offers so unique resource. Then you're getting be getting the business time sales and optionality on the on the subscription side. So we like it. We'd like you. Jim shock moncton chocolate clockwise. Capital joins us from the city of miami. Lucky yes thank. You are going to have a number about the number of photos. The trip advisor has a number of jaw-dropping on how candid traveler photos. They've posted on the site. We'll have that number as the drill down bite when the drill down continues but first the drill down is brought to you by era era. Give yourself an information advantage. Connect directly to earnings calls and other events with live transcription and event. Intelligence era a. I. e. r. a. dot com. And if you have a favorite podcast platform what we all do like having a favourite child. You don't necessarily tell him but tune in. I have favored tune in way to listen to podcasts terms. It's tune in because you can listen to tune in for example does nor voices at two times speed with through that drill down podcast like fifteen minutes but make sure click subscribe and follow us to catch every show and let us know what companies. you'd think. We should be drilling down on. Talk to us on twitter and instagram. I following that drill down pod connect with us directly at our website. This pod dot net rebecca drill down by that one number that tells us a whole lot about tripadvisor. Tripadvisor has get this. Isaac three hundred million candid traveler photos on their site. Wow so think about that like every crappy restaurant hotel car rentals at u. i. crappy why you say crappy who now the good ones do. But i feel like when you've got those kind of candid shots you get a real sense of what a place is like the yul log onto a hotel website. They all look like four seasons or some other professional you know and then you get there and it's like wow. This isn't quite like the picture. Yeah so i'm. I'm a big fan of those trip advisor era. I should find wonder if i can find the really really mean reviews of left. I'm not that guy really. Could you see you would realize guy. I can see occasions. It was the only revenge could have find those. I'll put those on at koi. Tv house twitter. We do appreciate listening to the drill. Down podcast isaac webster's executive producer. Ben wilson is our editor and cory johnson. The drew lonzo podcast network..
Marketplace Morning Report with David Brancaccio
"google trends" Discussed on Marketplace Morning Report with David Brancaccio
"Hey is jed kim here host of the kids podcast million brazilian heard my voice on here. Before telling you about all the awesome questions about money. Were answering for kids. Well guess what. We've just wrapped our second season. Which means we've got fourteen episodes ready for you and your kids to binge right now. Perfect timing because you're probably running out of other stuff to do right. Sit back as we teach your kid how to negotiate and we answer. What is the stock market. Which of course means you. Parents will also finally learned the answer to that one plus find out why prices ended ninety nine cents. It's mind blowing. Million brazilian two seasons out now on favorite podcast listening app williams sonoko reports quarterly sales and profits later today. The fancy cookware companies. Been on a hot streak with attention on kitchens given the real estate boom in the extra time at home. Can the street continue. Here's marketplace's caroline champlin. She doesn't consider herself top chef. But that didn't stop chelsea gross from stocking up on high end french cookware last year. I've got too many laker sets to count. And whatever vendor was possibly going to tell me that i was gonna buy gross is a dutch oven. Fan and a retail analyst at gartner. She's been looking at recent. Google trends and says people are searching less for kitchen gadgets and more for travel experiences and all that cookware is going on sale. There's more products. There's more clutter and there's more competition in order to actually be able to sell on the other hand wedbush analysts seth basham says rising kuban nineteen cases. Might change people's spending priorities again. The more people are spending time at home the more likely to buy things for their homes. Still how many cheese knives and ram akins do people need. Pete who love new gadgets will always get new gadgets. Basham expects williamson. Oh must hot streak to continue. I'm caroline champion for marketplace people often cling to jobs during the hardest of times. We'll people really start quitting when things eventually allow us a more normal footing. this is especially question in crucial occupations. such as teaching with the added stresses another health concerns of pandemic. Could we see a wave of teacher. Resignations ahead with new school terms underway or about to start rossio hernandez from public radio station k. jay z. And phoenix has this. It's easy to see. Why phoenix english teacher. At least fiestas decided to go into education. I grew up in the classrooms of my mom. My aunts my grandma but when bs kaz told her mother she was following in their footsteps. She cried and not happy tears. Vs gez mother warned her that this career wouldn't be easy but nothing prepared. We ask as for the pressure. Teachers felt when they were asked to return to schools before covert vaccines were available and adrover not to renew her teaching contract for this year. Choosing to be a teacher was the best decision i ever made. And leaving. has been the most heartbreaking. Bs go is not alone. According to an arizona report more than a third of the fourteen hundred arizona teachers that left their employment cited cova as their primary reason for leaving a recent study by the rand corporation found that covert related. Stress was a big driver for teacher. Turnover nationwide were very concerned about high levels of frequent job related stress in the high levels of symptoms of depression burnout. That teachers are reporting. That's ran researcher. Elizabeth steiner but in arizona. The pandemic did not significantly change the size of its teaching workforce and that's consistent with what richard ingersoll with the university of pennsylvania has seen nationwide typically. We find that employees across the economy tend to quit less during economic downtown's but ingersoll says that could change if the economy continues to improve as for vasquez. She's not sure when or if she will ever return to the classroom but really hopes she can there as no work. I can imagine that will sustain me and inspire me quite like teaching has but for now. She's going back to school for training as a paralegal in phoenix hernandez for marketplace. Also following a report this morning about bias in the mortgage system where black applicants were turned down eighty percent more than white applicants with similar financial profiles marketplace online coverage on the air. I'm david brancaccio with the marketplace morning. Report from apm american public media. I am hollywood host of marketplace tech. A show that helps you understand the digital economy. How a more of the country get access to better internet. What new jobs will artificial intelligence creates or destroy and what tools will help us. Survive are already changing climate. We tell the stories behind the technology in our lives and every weekday. Our podcast brings you insight. You won't hear on the radio checkout marketplace tech. Wherever you get your podcasts..
Mason Vera Paine
"google trends" Discussed on Mason Vera Paine
"Nascent vera pain back to school. Season is a big deal for some kids and for these learners out there who are ready to return to classes after a year of distance learning. Find out what some of the top back to school. Search trends with google trends expert marley mccully. Thanks for joining me. Marley and you so much for having today so tell me a. What are some back to school. Trends people are searching for what we've been seeing a lot of interesting trends whether students are going to be in person this fall or at home or some type of hybrid model in between those. That are heading back to school. We're seeing a lot of breakout surges. In terms of back to school supplies. Three school supplies actually went up over a thousand percent in the past month in the us along west. Best mechanical pencil. So we're seeing you know a lot of might be swapping out the computer for more traditional methods of completing their assignments. Once they're back in the classroom we've also seen facemasks lanyard for kids spike. In the last week you know going back in person and with japan still in the midst of the pandemic. We're seeing you know how students can still say And healthy while being in person. What type of school supplies other than mechanical pencils. Which that's really weird mechanical pencils. That's a weird trend. What about like trapper keepers guy. That's an old word too or notebooks or a lot of people searching for backpacks for school kids math for school which is to be expected and also used for school on which was kind of funny because you know with so many students at home and remote we probably could be. You know no shoes or socks so having to adjust the being back in i and having to find those comfy sues for you know days long in class or playing out in the school yard we also see the for teachers. Also spiking savory into the classroom knows there anything out there for teachers or parents who are teaching their kids at home. Yeah definitely so. If you're anything like me. I was not very great at math. And i hardly remember any of the algebra geometry that i was learning back in grade school so with google search. We actually have a math vulgar so parents are trying to help tutor their children and math from home. You can actually type in an equation. Right into the google search bar and google spit out. You know step by step explanation how to solve that exact problem. Wow it step by step. it just doesn't spit out the answer. Exactly which is really great. You can learn you know how to actually attack the clays in you know from a mathematical standpoint instead of. Just saying like oh. Here's the answer you can learn how exactly you would go about solving the problem. We also have a variety of other package problems available through google search. So you can test your knowledge of high school math chemistry and physics and that also similarly just type in the google search bar chemical bond practice problems for example meal just one click away from thousands of resources from a variety of educational providers. Where you'll see practice problems and value eight and explanations and evaluations and how to solve them. That's a godsend right there. I mean knowing how to get an answer. That's easy but to understand why you have the answer that right there is going to help a student actually understand math exactly so it's really great for parents and teachers alike. We also have something for parents so that they can feel secure and that their children are having the best quality apps and educational resources accessible to them. So through the google play store. We actually have partnered with academic experts and teachers across the country to rate vary apt for students. And we now hope it. Special teacher approved that in the google. Play source of that. Parents can feel assured that they're pointing their children to the correct apps that are trustworthy embedded by educational expert. I know we spoke earlier about what parents are searching for and their shopping for things like mechanical pencils. But it does. Google have anything that will help with your shopping experiences. Yeah definitely use the google shopping tool and can actually use that to compare different prices for the same product that you're looking for you can see different four hours and whether you know these products are accessible in a store near you or whether you can want you want to buy directly online from the google shopping website which is a great resource as well and if you're looking for other things you know it's nice from your students happened to be you know work working from home and doing remote cool. There's little sweet up. Other google products. That can help you and your child saying gave from home which is really great. We have google arts and culture. Because if you're interested in art or the humanities they can actually think of virtual field trips to one of our cultures over two thousand cultural institutions and it's really great because people aren't culture incorporates virtual reality so they can actually feel like they're in a museum that could be thousands of miles away. We'll marley before let you go. Was there anything that i missed. That was trending in terms of trending. We also saw that. I send my tile back to school so you can see again top of mind you know. Parents family members are deciding. What is best for them and their tiled and their community on whether they want to go back to school so we have seen an increase also for panther looking to other options aside from imprisoning school a spike in home school programs over the past month as well. Thanks for joining me. I really appreciate you being here for those listening weekly. Find.
Voices of Search by Searchmetrics
"google trends" Discussed on Voices of Search by Searchmetrics
"Of your marketing budget with your development team. Try make an improvement to one of those two categories. But we're not gonna be able to stretch the budget across both right. Maybe it's the q. Three q. four initiative. We need to figure out like what our consumers spend their time. Actually researching isn't nursing programs or mba's now if i figure out that let's say there's four hundred thousand people a month looking for an mba program. Only two hundred thousand people per month looking for nursing at the very first metric. That i have which is search volume or current demand coming from certain from google trends for example. I now have a piece of information. That's like irrefutable right. It's totally non emotional coming from lula's the source telling me whereas my consumer audience actually spending their time and attention. So would it be more lucrative after you have that data to spend our development budget in the mba program making improvements towards that say click funnel or the buyer's journey or navigation or whatever else versus the nursing pathway. Right so that's one source is using google trends as an available free option to include within your data experience. You know there's tons of opportunities within the google suite right if we're trying to communicate effectively about some type of long form blog experience and we're trying to do awareness level content and we're approaching maybe question and answer type conversations using google's open source developer tools you can find out the schema in the markup and help nurture the development conversation to make sure that when they are optimizing the blog page for that q. Three budget opportunity that they're injecting the correct signals so that a search engine can identify the initiative. Maybe you're utilizing google anonymous ad preview tool to get a hyper local understanding at the device type level of the keywords that you care.
Allure: The Science of Beauty
The Inside Story: Niacinamide
"To google trends searches for niacin him. I'd hit a five year high last july. That's around the same time. Content creator hiram yarbrough started gaining traction on youtube and tick-tock and singing the praises of niacin tied to his millions of followers. The new york times has called yarborough a gen z. Whisper for his ability to make or break. Skin care brands among the under twenty five set he's previously told allure that niacin abide is his quote favorite ingredient. Chock it up to coincidence or consider it a testament to the power of tick-tock either way it's undeniable. That niacin has recently gotten a whole lot of attention in the skin world and to that we say it's about time now that we've piqued your interest. It might be nice if we explain what nias cinema. I'd is Dermatologist sherry march. Brian says it best noise cinem- my is a derivative of vitamin b. Three which the cells of our body need so. This is a necessary vitamin for our cells to function properly. The exact mechanism by which it works on. The skin is not entirely understood but there are lots of really good studies that show that both topically as well as orally it can affect the function of ourselves and the skin in
The Feed The Official Libsyn Podcast
"google trends" Discussed on The Feed The Official Libsyn Podcast
"Podcast and yourself is find a way to listen to your audience. This will also lead you to being able to profit from them unquote wrong so many ways. You really need to flip that as a new podcast or or stabbing podcasts. Or for that matter and ask this key question. How is your show going to benefit the listeners. If you can answer that question then you likely will not have a show for long or at least one with any following really from if you took that one item and you changed it by removing the word from then it would have been great number three how to prophet your audience. Okay not grammatically great but creighton a your way right so so hey elsie. There is a potential title for this episode. How profit your audience okay good. It helps me not think so hard. Ask and answer. That question for your podcast. Heck ask an answer it for each episode and you will have a successful podcast. What is that old. Zig ziglar quote. You can have everything if you want. If you will just help other people get what they want zig zag yes still such a powerful force in the podcasting face all right so moving onto a more spotify stuff. So i was excited by this. Spotify has been bring his has now brought off line listening to the apple. Watch and you also have the ability to download podcasts as well as as well as music. So that was nice. That said if you really want downloaded to apple watch goeth overcast apple. Watch app of all the apple watch apps for gas consumption. That is the one. I liked the best and you do not need to be a premium anything for overcast. Watch app to download with spotify. The download feature is only available for premium subscribers. That said still nice. That podcasts were included in the spotify. Watch app offering It could have just been music In could've ignored podcast but they didn't they included it. That is nice but i didn't get a premium subscriber spotify from the screen. Shots i saw. When i looked for it i liked the overcast features for their on a neither. Am i so. I haven't tested either. So if any of you are premium spotify podcast premiums spotify people test out the apple watch integration and see if he can listen to a podcast and how about listen to us while you go out for a run. Take us with you and don't stop running until you finish the show. Make sure that's going to be the longest workout that you have this week. Okay and then now we have. We go over to twitter spacey's well. Yeah if you go to google trends research right now for clubhouse okay it has the same number of searches now for clubhouse fall in other words the hype is over downloads of the app also plummeted. They were one tenth number of downloads for the clubhouse app in april versus february one tenth. Less than tun's some said yes. It was like nine point six million downloads in february around. Nine hundred thousand in april Some say twitter spacer spaces Twitter spaces is the killer of clubhouse. I think it was more blade of grass. I mean that's what tends to. Pop bubbles the bubbles. it.
Where Are We in the Hydrogen Hype Cycle?
"I spent a lot of time thinking about technologies that are in their early days today. But where you can just feel the momentum or in some cases the hype building it's generally pretty unscientific exercise as you can imagine. I mean how do you measure the level of hype around a particular technology but one of my little hacks to make it. At least marginally quantitative is use google trends which lets you track. The volume of google searches over time for particular words or phrases so today's episode is all about hydrogen and particularly green hydrogen. So here's what google trends has to tell us the hype around the term green hydrogen really only started to build in late twenty nineteen early twenty twenty. So it's pretty recent but it's been on a steady upward trajectory worldwide. Since then but more interesting perhaps is the geography of these searches. Denmark is far and away the country with the most search activity around green hydrogen more than double the next country according to google. The top ten is rounded out with in order nepal united arab emirates australia singapore new zealand oman norway the uk and canada. The us is number twelve in case you are wondering so setting aside nepal for a second. Maybe somebody can explain what's going on and hydrogen in nepal to me but apart from that the list basically makes sense. I think you could basically group. The country's into three categories. The first group is europe and especially northern europe which is home to i think the most early government support for green hydrogen and where the market indeed may actually take off i.
Video Marketing Value Podcast
"google trends" Discussed on Video Marketing Value Podcast
"Assuming they don't know who you are. What does that does that sentence seem to you. I think we're talking the same language. I mean mark sheridan who became popular with pools and spas. He was sort of the pool. Guy blogging guy. He wrote a book called. They ask you answer that. His whole philosophy whatever. Your customers are asking no matter what it is. Even if it undercuts your product you you should deliver that information to them. So that's the kind of thing we're talking about. I would go a little bit broader. And i like to say. Let's set up some listening posts. Which means are you talking to your audience in some way sending them an email following them on twitter looking at google trends looking at google searches. You get all these listening posts with that. You understand that audience better than anyone else. So then you can come up with your editorial in your content calendar and so if you're about to record a video and you don't know what you're going to talk about you've got big problem you should. You should have your editorial calendar already. Set to know here are the had an editorial meeting. We're we have the next twenty articles already set. 'cause we know these are the big twenty challenges that are content entrepreneurs dealing with and we've got a cover them so we're going bam bam bam going through the whole thing. Same thing with your youtube videos. Same thing with podcasts doesn't matter so Just so we understand what. The content filter tilt is in content inc. You talk the original content. We talked about it now. It's the name of your new business. The tilt Did what is the content till exactly. What does that mean you know. It's funny because the the tilt cave from if you watched the movie the matrix. Yes you probably have so so neo. The one goes in and he's about ready to he's about he's going to have the big meeting to figure out if he is the one and he says he's not six that boy and the boy is bending the spoons right into the spoon bending spoons and the boy says you have to pretend that there is no spoon and neo. Couldn't bend it but he could once. He tilted his head. That's where the tilt comes from looked at it differently and he was able to bend the spoon..
"google trends" Discussed on GamesMyMomFound
"It's it's good exposition right and exposing what what the what the deal is you know harnessing energy and you know we cast spells in catch comedy times. They say multi-diverse in this movie. The first is the only time to watch the us. Because the next movie is going to be called multi-diverse madness. And i mean. I know enough about marvel comics. I know that the multiversity is. But i just don't think about but i think it's just so cool how they're setting so many things up in this movie. I didn't catch when i first saw this. Yeah and it's also really neat to see him failing something and just not being as good as everyone else because again up to this point you've seen him just be extremely successful and capable especially with his hands and he. He cannot make that little circle happen like his. His classmates can Really cool too good Stripping down moment of his skills you know cash stripping him down so he can then be built back up as the doctor strange so and she really gets them when she says 'cause he's like how do i get from here to there and he's like how. How did you put back together a spine. He's like years of study and practice like well. There you go. How's gives him something he understands. He knows how to study. He knows how to practice like that. That gets him going this before everest. Yes this is he has this then. You have the joker. He goes to meet one loss. Longest greatness yeah. He is great. He's much needed As just comic relief but also a really like a tent pole like a good solid rock for for strange to play off of you know and learn from an example of the prototypical miskel soldier almost He's great really fun for a bills. Intro joke came from where he's just just long like share bhat say she's cute star. Nothing when he asked him he can retain script and he's like climb google trends. I can use. Google translate flew in google translate and i. I have a question though that i wanted to ask so. He sees the ancient private collection. Which has the book that was stolen in his early part of me. He just takes it off the fake houston. Wouldn't there be some kind of spell or something stopping you from just picking up. The book would've stopped the village at the beginning of the movie..
"google trends" Discussed on Bitcoin Radio
"But if you look at the google trends data firms for example the term bitcoin. It's not as high as it was at some points like it hasn't gotten back to that all time high. So it's not like and i i also don't see articles a never ending supply of articles that say if you've invested this much in bitcoin in say two thousand twelve. You'd be a millionaire. And i don't see video is online. Where a there's a celebrity. Who doing you know walking around. And they ask them. Should i buy bitcoin. So maybe i think i've seen the same kind of sentiment weather on crypto twitter or some of the telegram or facebook groups that i'm in which is This is different than two thousand seventeen on one. One thing that maybe people are seeing the prices going up just as quickly but the hype is very low. Were not seeing a ton of conversation about this in Maybe even traditional media. Is that what you're seeing to. Could you lay not a bit more presses. That just the difference. Because we think that maybe it's more institutional investors in this full round than a retail investors in two thousand seventeen. Yes you mentioned hype in so by hype Do people promoting it. I i guess. I mean just the buzz. Like people want like cnn. Talking about it more traditional media having buzz around it. i saw i saw a chart. Actually this is included in the latest quantum economics newsletter which basically showed that it showed the correlation between bloomberg coverage of the price of bitcoin. It showed the between Bitcoins price and coverage of the digital currency. And it showed that basically. There's not as much coverage this time. Around but i mean the thing is i i am. I mean there's still articles out there about bitcoin. It's just maybe there are. There aren't as many coming from places like the like you said the more traditional media outlets i mean the thing is when you when people refer to the more traditional media outlets does that include four. Because it's not like we stopped writing about bitcoin. I mean even what it was in the doldrums. We still wrote about it. Well i mean. I entered into the blockchain space early two dozen eighteen. So i wasn't here for it. So i i was just kind of interested in your perspective As far as what. I hear people saying who have been around longer. That this is different for some reason Yes no you're one hundred percent right. I do think this is different. I think this might be a more rational rally. If you will less driven by enthusiasm and less driven by like honestly kind of like over the top enthusiasm. I mean to the point where we had this like ridiculous icy craze in two thousand. Seventeen where people are like okay. You've got a website in the white paper therefore a give you money and it's it was just. It was a bit much. Yeah that was kind of the birth of a mouse spell in everything that we're doing now here with reimagine which was Seeing a lot of money getting raised and not a lot coat being bill. And we're you know hackers at heart and wanna see real world use cases getting into people's hands so we wanted to create an investment model where we invest not only Cash but our engineering hours. Well we have..
Breaking Beauty Podcast
Patrick Starrr Answers Your Most Googled Makeup Questions!
"We're going to talk to you about the most burning googled makeup questions of late. Because you you are a total makeup guru yourself. You pretty much came up on the internet so we trust you more than we trust google. So here we go. Are you ready. yes. I'm ready okay. Pay right so the first one is this. And it's very timely. Patrick so we wanna know and the internet wants to know how to wear makeup with a mask presumably so you don't ruin your makeup. So funny i saw this on tiktok us take a stronghold setting spray spray the inside your mask and your face and i believe that preparing your face and prepping it and priming it is imported and it's so funny that either launched by my primary it's coming. It's about to launch secure. The makeup magnet primer. 'cause i was developing that prequel but having a good primer strategy and setting sprays strategy so primate setting that and then going about your that's powder or liquid cream will bulletproof your makeup especially for when it comes to wearing masks. Next question is how to apply makeup. In what order. So what featured you do first and second and third and why. Well i had two different faces one. That's more like a daytime. When that's more glam but make lamb went. I'll start with my eyes. I just because i get so much follow. And then kind of let's my primer settlements. I'll do primer. I allow that to do. Its magic and settle in. And then i'll go about my eyes or i'll put my eye patches on mice to dry patches super hydrating also prime i believe in the skin so as everything is muslims and it's all just you my eyes and then i'll do my lashes and then i'll go ahead and do whatever foundation i like whether it's full coverage medium or light coverage in the conceal her and that is to go in and and baked that all with ultimate setting powder i one size and that literally secures my makeup until twenty twenty two pretty much know. I'll do that. And then i'll brides and called swear blush and i'll finish it off with the lips depending on the day. So that's like my my prefer to order. Do you think that's the most efficient way of doing it. Like just the time-saving lies to get more granular in the steps. Actually do my liner and my lashes and my brows first and then everything would just fog a place. Because that's the most like tedious time consuming part of glamorous. I'm like rushing to do an instagram live or jump into a meeting. I'll just lie lashes browse and just just on some powder foundation or a little bit of conceal her. And it kinda evens skin tone in a little bit of Bomb and i'm good to go and i feel like another perennial. Google trending search is how to apply false lashes and a lot of people. Do this like five minutes before. They're about to leave to go somewhere. So what are your tips and tricks. So you don't feel rushed and you actually nail it. The first time there is a little bit of extra steps that like to do so when it comes still whenever. I'm ready to quit on my lashes island to actually curl my eyelashes with a curler. Before i put it on. So i'll take it along the bed Let's already up. Ed not like sitting on my real eyelashes douse. It's kind of ready. Like pushed up a factor. And that. I'll go ahead and apply a little bit of not underneath but kind of on the top of the lash and then what i'll do is up at all. Set it down. And then i'll do one step as the glue is getting tacky so for me whenever i complete my eyes in my liner ahead put on the lash glue and then i'll quickly broads so by the time. I'm done bronze my face. It already in like thirty seconds to a minute. And then by the time the lashes lashes almost pretty much tacky slash dry and a puppet on a magnet like velcro. Just pop sign. And i'll look down into a mirror a kind of like a table like our particular to my face underneath by chen. And i'll take tweezers than than i'll go ahead and put it on the middle. I pop it in the middle and pop in the outer corner inner corner and a having that relaxed lid really helps without straining to i And a blinking. That we are. You have a focus point looking down into a mirror. What are your favorite lashes while we have you. I have my dramatic dragged eyelashes by one size. I wanted to do this for that. The lgbtq community. 'cause i remember a shopping. You know in different stores. That i was like. There's nothing for the drag queen. So i went for my community. There called come through. Which is what. I'm wearing now. Which is like a worse soft dramatic. I and then i've arrived. Which are might tarantula. Gigantic on fo- lashes. No brand is vegan cruelty free but other lashes that left shout our house of lashes. Patrick todd make recently and he used his collaborations with house of lashes. I love a good are dealt with super just on the go and just any brands like influence brands. that have lashed fans like levy lashes. So lashes batty be lashes and these are all my friends that i love to or and they also have synthetic and also three d. mingas while love love that i love all those i can't wait i can't wait to have somewhere to wear false lashes
Beauty Marketing Simplified podcast
"google trends" Discussed on Beauty Marketing Simplified podcast
"Yes. And i don't off let heaven forever pay fifty dollars forever. You'd do it like once or twice in all fifty dollars in fix fixes. After he fixes everything in mentioned in your business you turn yes got it. That's great. I love that game and we also have like. We have advanced like if you need us to go into the research and you know like more advanced stuff. that's not because that's automatic are matic If you need us to do research and it's a little bit more expensive so we started. I think five hundred by again. You don't have to pay five hundred every month is just like you pay to hear the first month segma- than your set up your ads. You can take over yourself Gets my heart. You can limit and after we do the research with us and make sure that you can you can be paying for ads. That's lagos zero point. Zero one cent per click. So that's mobile. Search you explain the basics for like let's say for people that don't know right there are keywords. So for example. You can go onto google trends type in google google trends and then you'll pull up the trends and you can put in keywords. So for example you'll see that there is the key word micro blading that is ranking higher than hermit makeup. Now if you don't do micro blading if you're like i am a machine only girl you still wanna use that keyword because that's what people are searching so we always want to use the language that our clients are speaking right and then you can educate them on why you don't do it or you know your your stance in your position and why your process is better or more superior right but you wanna have those keywords. So there's going to be the key words and they're gonna be they're gonna cost them more right. You wanna talk a little bit about how those words that people are searching for cost you more per click. Because they're.
"google trends" Discussed on KQED Radio
"English. Let me take it away Low Feed out. I will. Immediately that I saw Bernie Sanders sitting there all nice and cozy. It took a hot second food for the Internet to get going. I thought this has got to be one of the last images of the 2021 inauguration. I have seen things Senator Photoshopped into this season's The Bachelor sitting there on the Rive order, Ladies. I've seen him on a bench with Forrest Gump. I've seen him Photoshopped with Demi Moore from the movie Ghost. You know that scene was Patrick Swayze e But this time is this. Yes, lovingly molding Clay. The senator with mittens on that one is golden. So I had a hunch that this was gonna be an amazing mean on my hunch was backed up from data from Google Trends. The top five search means on Wednesday Number one burning being number two. Bernie Means number five. Bloody Saunders. Mittens means he wasp by far the most popular meaning. I'm sure we're going to be seeing that mean for years to come. Peter, you I You can't open Twitter without seeing it. I'm just randomly opening scrolling down his everyone from Ben Stiller. Bernie Sanders, sitting between his parents on the couch in a scene from sites. Uh, Sanders himself spoke about this with comedian Seth Meyers. Let's hear that. Oh, yeah, I see him. The other question. Really nice. That is the woman who made the mittens. Lives in Essex Junction for months. She is a schoolteacher. It's a very, very nice person, and she's been somewhat overwhelmed by the kind of attention that is being shown their mittens with a very nice schoolteacher just got famous overnight, and she's also saying that her mittens are completely sold out. You can't You can't keep him in. Why do you think this is resonated so much with with people? With means it's can you relate to them and artists? Are they funny? And there's something very relatable about having to see outside social distance where a mask on a freezing cold January Day that everybody gets. It's kind of funny. It's Bernie Sanders is a coat from another mean that's really popular. I think that's the reason why don't we just wrap up this little chat about Bernie with two comments? One is from his instagram account. And he says, fashion question Mark. Let's get to work. And also I want to point out who the photographer was. Brendan Sameer Laos Key. Your Find him on Instagram is beast me allow ski, and he needs to get props because that was a great picture. Yeah, that's a good point. House of representatives said today that it will send its article of impeachment against former President Trump to the Senate on Monday. But for me there is another impeachment fight on Capitol Hill. That probably isn't going anywhere. Republican Congresswoman Marjorie Taylor Greene of Georgia filed articles of impeachment against President Biden just two days into his term. Here. She is yesterday speaking too far right political commentator Denise DeSousa. And it's already been demonstrated that we can't trust Joe Biden because he will do anything and everything abusing the power of the presidency, abusing the American people, all to help his family. Okay, so maybe a hint to the months and years ahead in Washington. But the reason we're talking about it for me is because Green announced the move on Twitter, with the hashtag impeached by the now which is now trending because K pop fans got involved. Tell me more. Yeah, absolutely would only weighs nowhere. A hashtag history starts. But representative Green said, Let's re tweet this. Impeach bite and now make it go guys. Viral did Magassa poses were very excited. But if you look deep into one like this hashtag is trending mostly criticism. Most of it is not polite. For instance, true, Blue Sea says it's really embarrassing that Marjorie doesn't know how government works. Becky Springer. I wish you would put more time towards coed relief for the people off Georgia. But the reason why this hashtag took off was because it was hijacked by K pop fans. I will aid in the destroyer off Khamis at his Twitter handle explain, he says, Warning. Hashtag impeach biter now is trending with capable, meaning that If your regular person I employ you not to check it out. It's most likely just a bunch of BTS addicted lefties posting K pop dancers. He's absolutely right is full of lovely co pop singers and dancers on they are basically illustrating what it means to take a hashtag, hijack and hijack it from its original meaning and purpose. And take it over. So if you're on a regular person and unites you have Internet works. Do check out impeach bride and now you won't find much bark in pitch went off Biden, but you will find lots of K pop fans and.
The Road To A Billion
"google trends" Discussed on The Road To A Billion
"Good evening You know like a good supernet was just calling for people don't even is and then sell it right for multiple and they just wanted to check bigger checks every every month you make your check. They want a bigger check. They don't look at like well. There's inventory new hires. There's this like not just wanna bigger check and so you know. We sold some of those brands and kind of went back into the model. More of being waived more exclusive on who work within the partnership capacity. And we went back to like you know. More of a direct response to copy not copied but Response experts at like you. Don't sharing in the profits scaling with brands. That got us to you. Know once we started working with a few influencers bigger influencers kinda figured out we were and then we started working with them. And then just kind of snowballed into a lot of relationships in la by calling on different stuff like that and so now we're working with a lot of let's say like i don't wanna say b or c defend like not not fully fully a. You know we don't have like superstars. They're we have a lot of people that are a lot of people recognize that we're working on Now in their brands whether it's digital and with some of them it's it's merchandise. It's ecommerce it's brands at supplements and stuff like that awesome. So the the first one you worked with by accident is What was the product or offer offering the kito space nicely at a year before so that all out so i can't be specific about it. It was an offer the kito space of and at one point we were spent we. We would see like google trends and we would see like against like what we were spending on. Where like literally. Driving google trends right. Now we're spending so much. Yeah it was really interesting a lot a lot of good stuff to learn you know and then we got into just more fitness..
"google trends" Discussed on WTOP
"It's 38 degrees here at W. T o P brought to you by letting the plumber trusted same day service seven days a week. It's 7 21, and it looks like being under quarantine did not trigger a baby boom. Blame it on a financial strain or child care on certainty. Experts say the pandemic lockdown was a baby bust. Google trends show significant decreases in sex and pregnancy related searches and a report from modern fertility found that about 30% of people able to conceive are changing their family plans, with most deciding to delay conception. Using data from the 1918 Spanish flu in the Great Depression, the Washington D C thing Tank. The Brookings Institute is projecting around 300,000 fewer births in the U. S this year. Lisa Matteo CBS News Instead, It turns out, many of us spent the time worrying about death instead of life. Report with NBC News says more Americans turn their attention to life insurance wills and trusts last year. The number of life insurance applications from people under the age of 44 shot up more than 7% last year. That's after a decline in applications over the years before 2021 industry expert says those of us who felt invincible once upon a time suddenly felt pretty mortal after all, once the pandemic began. Pandemic. Also put a lot of money in the pockets of car insurance companies. And shouldn't more of that cash go back to you. That's what consumer advocates are arguing. They say car insurance providers of saving tens of billions in claims as people drive less during Cove it regardless of how much each company profited. Most insurers did.
B2B Marketing Now
Building a Stellar In-House Marketing Team with Audioburst's VP Marketing Ari Applbaum - burst 02
"Off but how can you know for for any of the marketers listening out there who are in corporate perhaps, can you share a little bit about what they can learn from start-ups because you have this very interesting experience going from the startup world to corporate and then back to start up and maybe even vice versa. Like is it is it the same mentality? Is it the same mindset and what can we learn from one another game? Yeah, that's that's interesting. You know, I'm I'm no growth hacker. I started in PR but I quickly adopted some of the thinking of growth hackers, you know interestingly. If you if you look at Google Trends and search for things like making things viral growth hacking there was a spike in around 20 14 15 16 something around then home and everybody, you know, I remember at agencies constantly clients saying, okay. What's the trick? Right? What's the shortcut? How are we going to hack this? How are you to make this go viral that's stopping Executives clients. I think they're understanding that there's this element of luck that can't always be replicated in these, you know, one-off success stories of companies that skyrocketed in a month and there's this girl maturity of late that yes, you have to use the latest tools, right? You have to test you shouldn't plan for months. You should you should try, you know, trial and error take the agile approach to marketing job. And definitely start marketing from day one, right? So it's done gone are the days where you develop a product and then when you're ready to sell you start marketing it marketing has to start from the very beginning that needs to be a feedback loop and I think most people get that and they don't expect miracles. They expect hard work that will get shortcuts. So how that ties into your question is I think that today is the mindset of both
How to Generate Content Ideas For Long Form Articles
"Welcome to another episode of marketing. School. I'm Eric Su and I'm meal and today we are going to talk about how to generate content ideas for long form articles but first and foremost. Why should people be thinking about long form articles? People are like blogging his dead S. US to competitive long form articles. They get attendance traffic. Don't believe me just look a wikipedia. My blog is a living example of it if it works in the SEO space, your blog is a living example of it works in Seo based it's not dead it's competitive, but it doesn't mean it said it's like saying instagram is dead. Your reach may not be as good as what it used to be, but it doesn't mean it's dead. Right so all start this off. I talked about what we didn't talk about back Linkohr's another good example of this Brian Diener, our mutual friend Great Seo blog, and he partnered up with some other people to create a called exploding topics. So you can get us exploding topics depends on the niche that you're in, but it shows what topics are exploding literally exploiting topics. You could combine that with Google trends as well but that's going to give you some content ideas and the other thing I like to use is if I have an idea. Let's say I wanNA write something on content marketing while I can just use the auto complete feature in Google and I'm GonNa get a lot of ideas and I can see what people are searching for recently. So I just gave you three different tools three different techniques you can use out the gate of a bunch of other ones marinating but Neil, what do you have? So we have a really simple process for coming up with long form content. You can use address for this or you can use uber suggests into it for Free I. Tend to put in a competitor. You are all on. I'll go to my top ten competitors put into the euro click on the top pages report in Uber suggests and it'll show me all their top pages. They get the most traffic from Google a click on do all under their estimated visits or keywords show me all the key words that the use within the page that the ranking core, and then what I do is I go to their page right a better version of it make sure to include some of those words that are. Relevant and I also look at who links to them because Uber says in that top page report shows you who links each of those pages wants a better version using Brian Deane skyscraper technique. I had all the people that linked to my competition pretty much begged for links and we just rinse and repeat that process. We just tried to do a shift on the content that way and it works like if you crank attended those pages out the next month or two, we get a lot of nobody you're from now your traffic should explode. Right, and if you're fortunate enough to have a team, what you can do is you can have a brainstorming session. What that means is you can simply open a such world doing video meetings right now you can just open google dot and then have each person gets one dedicated page and they can just start. IDEA. So let's say, Hey, guys, let's come up with. You know what do we think are good long long-form topics for content marketing what's been the next five or ten minutes just cranking out ideas and you'll find even five minutes. So people come up with five to ten ideas and you can pick maybe the top three or so and that's going to help guide you for the future. So Neil techniques certainly that worked really well. But if you're fortunate enough to have a team, what you can do then is utilized team but also the beauty of that is you can in many cases, look forward to because. If you're doing a lot of keyword research oftentimes you're looking backwards, but sometimes you can capitalize on their trend and in jump on it and then start to upgrade not content over and over again because we've talked about the importance of upgrading content especially because the search engine result pages are so much more competitive today neil yet there's too many choices if you don't update, you're pretty much screwed at least in the long run.
Kinda Funny Games Daily
Fall Guys Season 2 Travels Back to Medieval Times
"One blessing guess what fog is season two arrives next week. This is Steve Watts over at gamespot fog is ultimate knockouts season to show off recently, and now we know when to expect to begin the studios announced that fog is season to start Thursday dunk tober eight. In the meantime, you can score some extra points developer media tonic announced that I'm sorry the news and ask the news at a tweet which tied the upcoming season to Halloween with mention of curse. The theme of the season isn't explicitly around this week holiday though as previously announced, it is themed around epic quests that means a giant castle setting and costumes like a dragon. Knight. Viking wizard in which costumes. The tweet also announced that a season draws to a close. You can claim double fame points rack up those extra points while you can before the next season starts next week. Blessing. Greg where are you at with fog is? I haven't picked up all guys in a while and I think I've been kind of going back and forth on this since I think the release of all guys I went from being I think before the game came out after I had done the Beta test being like. All right. Yeah. This seems like going to be fun for a few weeks but then. You know I don't I don't know what the longevity of this game game is then getting into that launch week of everybody playing it and it being extremely and he being like all right. Maybe this thing does have legs. Maybe this thing will be a thing that lasts forever and now I'm Kinda back in the place of I don't be personally not going to speak for the entire used because I know a lot of people are still playing fog is having a lot of fun of course but. I think when you compare it to something like A. Something like a fortnight, which is very unfair comparison because fortnight is like a once in a lifetime kind of thing for a game to blow up in that way. But you compare it also to something like animal crossing and other Games that have been blowing up over the years I feel like the conversation has ramped down on fog is in a way that. Crossing. You believe. I'm. Harvest my pumpkin not that I was doing right before we went live just got to talk you breaking with longevity bumpkins are whistles pumpkin. Them Right now, I need to water them that they've been playing with yesterday I was checking on my crop today I. got them all over the island I like talking about longevity right like I think. Fall Guy is a game back I think can have that but I think it is going to be more of a challenge for this game compared to other games of the like because I feel like with animal crossing, there's kind of a built in. Loop there as far as people coming back, people having people putting in like an hour a day or how long play animal crossing in a day like you know having seasonable events or those monthly events that bring people back insistently same fortnight for Ni- I think just has the the like the budget behind it and just the the manpower behind it to have that consistent. How consistent updates people continuously being back to it whereas fog is if you like doesn't naturally lend itself to that in the same way that said, this season to update seems very exciting I think. I. Might booted it up in, check it out for this. I Know Greg How do you? How do you react to this somebody? Who is in love with Halloween? It doesn't do much for me because they're not all in on it. That was my thing when it was at. Jeff's one night. One night only right. One night stand opening night life when they were like, Hey, here's fall guy season two and it's like all right and it was like it's nice and shit like Oh. Like Edison I don't care about medieval stuff. That's not really my jam I wish it was like we're doing a which I noticed doesn't make sense. Does it make a Lotta sense because Caesar? So long? Hey, we're doing a Halloween thing. They didn't they do I mean they are but they're not. Like it's very fascinating. The fog I story because I think in this quarantine in this year, we've talked so much about. These breakout successes and you look at something like animal crossing that yes. came out and was such a juggernaut right and then has waned obviously, but it's still part of were. So playing against part of these updates that are dropping that people are excited for doing things with I look I did a google trends search over here hold on and I know there's probably a cooler way to do it but I'm just GonNa, show it to you this by like this is just fog is right there. You see the graph obviously from the spike. In August when it launches and then steadily taking out taking not taking down not I mean what's unexpected I would say about that right is are the highs the graph gets to in terms of fog because fog is for a second there dominated the conversation and was all anyone could talk about which is great. Obviously but it's that thing of I remember when you when we talked about fortnight when we used to talk about pub G. When we talked about animal crossing, it was this conversation of all right. But how much longer can this go? What are what are the legs on this in you know look at? Yeah by comparison is interesting right in this one that's animal crossing and you see animal crossing obviously being hired as it's this crazy Nintendo game took over the world then dropping down but then fog is superseding but them being relatively tied right now as they go off and this is just google trends. So this isn't like by any stretch of the imagination actual like. Polling and science or anything like that but it's an interesting thing that. Animal crossing hasn't had this giant peak that has just gone down from where it seems like fog is especially when we look back in a few months, it's GonNa be longer and I, wonder how much of that is? Fog is is video games in general have a game play loop and they are the same thing over and over again right? Like I loved playing fog is that those two weeks we are really playing fog is a lot but the more I played at the less I was like God play more I got to play more like. Want One more game. But it wasn't like I wake up the next morning I want to go back to that where I feel like animal crossing. You know there's a big update coming or you're doing something over time because that's how animal crossing building, right like I planned to these pumpkins nominee checking on him every day I can harvest them and do it all over again whereas fog is even having the season pass and stuff like I wanted the hot dog hot I mentioned that was a cool. That's all I want on this past like I don't WanNa keep going I think fortnight you look at that, right? Really, the game has changed I. Mean invented. I shouldn't say that but changed the way we think of micro transactions and battle passes and how they're going to incentivize you to turn
Internet searches for gastrointestinal symptoms predicted coronavirus hot spots, researchers find
"Able to detect the latest Corona virus hot spot by looking at search trends on Google. Researchers at Mass. General Hospital found Internet searches on gastrointestinal symptoms predicted a rise in Kobe 19 cases weeks later, using alphabets of Google trends online tool they found the volume of searches correlated most strongly with cases in New York, New Jersey, California, Massachusetts in Illinois states with high disease burden 3 to 4 weeks later.
The Trader Cobb Crypto Podcast
Bitcoin Tanks & I Am Happy
"Well, we finally say Bitcoin is off the market has come off and if you go ahead and have a look on twitter and facebook right now, you'll see what a put out last night to members of my community Lola it was. A dive locking in some solid profits. On the project s renovating for a few eight now? Love, dancing big profits there and sat back into US t take. It was about mid not when I put the step. Showing what levels buying at knows by someone told you already Akeso you'd be listening for a wall. If you have you quoted incent in sense of was talking about pelavin talking about this weekly pool back for a long time. It's it's nothing new I'm happy I'm really really genuinely happy with this. Now I'm not suggesting this is the of the movie. It could follow up I never know these things but if you go ahead and have a look if you jump onto my youtube Today. And have a look at the video that the tobacco pull back on Bitcoin and giving perspective. You'll say why I'm still very very bullish on bitcoin. And why I'm just so stoked with where I got in and how I got filled some. Act Very, very, very, very happy today very happy indeed, and that goes with a stop out of bonds as well. Stop data abundance but on. I'm very much in design feeling. Fantastic. So both the market is falling is the sky falling absolutely not no way. This is what Google trends needs refer to see. Much prefer to see a market move like this get that selling out of the white quickly than just bouncing back than just sort of meandering alongside wise making a little bit less. Attractive for us to try now from the high of twenty, twelve, thousand, five, hundred, twenty, six around that region to the low the pullback thus far it's twenty percent. It's not mega got back to July of two, thousand and seventeen a look at the first by the hat on bitcoin third. Sorry three thousand signed thing uptrend pullback sixty, one fifth. I say the same thing? That's why the orders the way I did I started my oldest lost not a staggered oldest back then and it did me very well back. Then I'm awful but does very well this time as
Slate's If Then
QAnon Goes Mainstream
"I'M GONNA, try to give an explanation of what Cunanan is and then I want you to correct me. Okay. So in on at heart. Even though it seems like if you get to Cunanan supporters in the same room, they're like economists to different descriptions of what the beliefs are. But at heart, this is about a ball, a deep state conspiracy. Of Child Trafficking and pedophilia. Hidden in tunnels. Yeah, yeah for the most part. You said, there's like a bunch of nuance disagreement even within that I've talked to Q. Nonbelievers who don't even believe that which seemingly is a quartet of it but then I've talked to some who that's only the tip of the iceberg and they believe all sorts of bizarre things that go way beyond that. How often do you talk to a Cunanan supporter and find that they? have very different views from say that the Cunanan Forums Online? They're really easy to find it trump rallies, and so I, went to a couple to report out a story that was doing on like what in real life Cunanan, supporters actually believe and yeah, there was there was a contingent of people who believed to a t and they were explaining to me like these extreme theories that like even I who spend a lot of time in these spaces just like I heard before. But then there were other guys who were wearing full Cunanan shirts who had like signs, and then you go up and talk to them and. They would just be like I. Don't I don't know about these pedophile rains underground tunnels, bump I do know that. Trump. Is a good guy and that he's t stopping corruption. So back in March recorded this explainer video. And you ended by saying that q becoming a mainstay and also fading from relevance. Months. Later, do you still see it that way? No no I don't. That was a really interesting period in Q. and I. IT looked like it was in stasis twitter mentions for we're down its main platform eight had been taken down. But I think that pretty much as soon as the coronavirus lockdown started, it came back in full force. If you look at things like Google trends but Kapiti page views mentions of like given unrelated terms on twitter and facebook groups pretty much around March thirteenth to sixteenth when the lockdowns kind of hit the United States There's this massive explosion of interest in Q. Online that really hasn't subsided since the coronavirus started. To what do you attribute the the change in the popularity of Cunanan A lot of people are saying it's because of the pandemic and people are sitting at home and spending too much time on their computers. What do you make of that theory? I think that that does. Explain. Some parts of it pretty well. Internet traffic is way up people were spending a lot of time on platforms where they can be exposed and led down different Hyun on rabbit holes people more atomised, never been because they're stuck in their homes and they feel alienated. But I also think to Cunanan has a bunch of different appealing points to it to different types of people that explain the current political moment for them really well. It also makes q a non a very diverse crowd. I mean, you've got successful people a African American like Isaiah Washington who has his own show on Fox Cunanan supporter correct. Yes, that's that's one of the new scarier developments is that. This was pretty isolated. I started like an extreme online, right. Then it sort of blossomed out through facebook and then youtube to sort of baby boomers sat who are less tack wetter and more prone to these things. But yeah now you have people like Isaiah Washington. Even online. You can see that it's catching steam in all these different areas like wellness ANTIBAC- people are getting really into it hippie new age people are getting are getting really into it. It's bringing in more and more people to the fold every day, and that's really concerning there are a number of not only organizations but experts who study this very thing conspiracy theories and extremism. You refer in your reporting to some of a Mike One researcher at Concordia University. Who says that the membership in Cunanan has gone from two hundred just over two hundred, thousand members in March two. Almost one and a half million as of last month But you also spoke with people who who think this is being overblown and I I wanna read back a quote from your reporting a political science Professor University of Miami who says quote I'm reading headlines from reporters on the tech beat that well are well intentioned aren't tethered to reality. What is your response to this idea that that this is just being? Blown out of proportion. I don't I don't want to like overstayed the sort of anecdotal evidence that we can look to like I don't want to say that that overrides data but like there's just so many things that are showing that. Cunanan, clearly, having uptick in even if that uptick is not that large and it is like pretty close to the polling results, it's still showing more than it has more and more power and more and more impact. They're getting elected to Congress in small numbers. They're going out and committing acts of violence they're influencing political discourse there harassing people like. I talked to a lawmaker California who's trying to introduce a pro lgbtq legislation. He got accused of being a pedophile. He is absolutely harassed like his family members of drug into the mix I, mean, try telling him that it's just a small movement lake it. This guy's life was like Tumblr for days after this, and this is why you've said that we kind of need to separate the size of this group from the damage that it causes. Right? Yeah I I think that both are important but like the real world impact that this happening more and more and more any influence on not explicitly Cunanan non-related spaces the Cunanan followers are having the potential impact on the Republican Party and Conservatives. It's like something that people are going to have to deal with that shouldn't be underestimated at all. Cunanan's jump from Internet conspiracy theory to real world threat happened quickly last year a follower of the conspiracy shot and killed. In New, York mob boss on Staten Island. His Defense Cunanan had led him to believe his victim was part of the deep state. In May the FBI labeled Q. On and conspiracies like it domestic terrorism threats. The fight against Q. might become more complicated as Cunanan supporters win political offices in August a Cunanan fan named Marjorie Taylor Green became the Republican nominee for Georgia's fourteenth congressional district.
Slate's If Then
How Google Search Sold Out
"Adrian along with her reporting partner. Leon yeah wanted to measure exactly how often Google search results relieving back to its own answers or own products. It was already clear that Google was pointing users back to its own products more and more frequently over the last decade but the extent to which this was happening was unknown. So they started with the data. We grabbed the searches from Google trends from this several month period from October, twenty, nineteen to January twenty twenty, and it ended up being about fifteen thousand search queries, and we ran those queries ourselves captured the page, and then we analyze the page to see what stuff was. Google was not go where things pointing. So you did fifteen thousand searches, did you do them both on a desktop and mobile phone? We did actually we ended up analyzing just the mobile searches for the study because Google actually sees more searches on mobile. I mean the results are incredible I think that I. In one particular case, you did a search and if you're looking at it on iphone, nothing was pointing outside of Google was that right? We broke it down to ways we looked at the entire first page of search results, and when we looked at that, we found the average was forty one percent was google ecosystem stuff. We also looked at the first screen on an iphone ten, and when we look at just that I screen, we did find searches where it was all google stuff. On. Average. Nearly half of the first page of results from Google search directed the user to Google products forty one percent of the page on an iphone ten, sixty, three percent of the first page was Google's own content. This is a one hundred eighty degree turn from the search engines early design back in two thousand four Larry Page gloated that Google was better than its competitors AOL MSN because quote, their search engine doesn't necessarily provide the best results it provides the portals results years later, Google is doing the same thing that page criticized AOL for. There are basically two ways that will answer your queries directly on the page when you type a question. So, if you want to know when is Valentine's Day, it'll pop up just the date in a box and you don't need the source for that. That date comes from Google's knowledge graph, which is a database of what they call entities, basically people, places, things, ideas, and knowledge graph is from sources that Google really vets, and there is some degree of human saying okay. CAN WE TRUST CIA world factbook? Okay. We'll take all of their data. And put it into knowledge graph. The other way that you can get direct answers on the page is through a system called featured snippets, and this is where Google will look basically at the top ranking search result and grab some text out of the page and display it on the search results page. So you might get something from like wicky how it could be you know Ken Ken. My dog eat Sushi is an example of us. But you've used before I mean there's some of them are like, what are the symptoms of Covid but then some of them are subjective you pointed in one of your pieces to one where it said, how do I get a date right? Exactly I will save for the covid stuff and in general for health queries those usually go through the knowledge panel they try to be really careful about certain categories they call it your money or your life finance and health because. There's a lot of opportunity for misinformation and fraud that being said I have come across a lot of misinformation about MSG. For example, popping up in featured snippets, there's have been a lot of examples of misinformation or content ending up those featured snippets, which doesn't look great for Google, because when you look at it on the search results page it, it's got a box around it. It's at the top. It looks very authoritative and it looks like Google is endorsing this answer.
Google unveils top searches of the past 60 days
"Google has released trends from over the past sixty days and as you can imagine it was all coronavirus relator leaves a lot of it was right usually when you look at Google trends it's things like news weather or Facebook Amazon YouTube but here's some of the words that were in the top twenty five most search terms and you tell me if any of these are surprising corona virus no unemployment no classroom nope like how do I be a teacher I'm usually a mom Netflix no zero note and I I would I would guess this will be one of the most searched ones stimulus check yeah I think we've all looked that up to see if we're getting any money right check it is yeah that unemployment I figure like all right am I eligible or IRS or something like that other top searches searches include tiger King Joe exotic of course yeah Kim Jong moon does he disappeared for a while Carole Baskin said three of the top for that all those people are crazy but three of the top four all from tiger king that's for low animal crossing New Horizons okay Warren teen and once again unemployment hi estimate let's check what is the number one search here are some of the other ones how to cut hair how to make a mask and how to make Santa hand sanitizer I've looked up I've looked up how to make a mask I have to and I've looked up how to make hand sanitizer
The Best Type of Content to Create During Rocky Times
"I'm Eric Su and Neil Patel and today we're GonNa talk about the best type of content to create during rocky time so again we're in the thick of it right now in this cove in nineteen. We hope everyone staying safe. So you know what we'll go ahead and jump into this right now because typically what you would do when you're creating content letters blog content video content. You're on a normal cadence you know. You're talking about the newest at least for us. Neil nine on this podcast new tools new marketing tactics all this stuff right but you know in times like this happen you have to kind of adjust a messaging that you have and think about truly marketing is is thinking about what are people's desires during this time and a lot of people they safety right a lot of people they want to be able to save their business and want to be able to keep the lights on. So you have to think about how you might adjust your content strategy and I think one of the smartest things that you can do is if you're lucky enough to have really let's say you have a product and you have special data profit while for example or even this. I'm looking at this website. Right here is go. Dot Within Dot Co and the euro the sub folders retail dash pulse. We can search for that and this agency right here. They spend about five hundred million. They manage five hundred dollars in ad spin. And you can see. Let's showing the different categories like ecommerce getting crushed right now. You know fresh is not doing that. Well and I think just having data and presenting a very simple way for people to look at their signs that is something that is genuinely helpful while not trying to prey on other people kneel. You can also use any cure research tool and type in you know industries that you're considering going after you'll start seeing trends over the last twelve months and that'll include some of the past few months during the krona virus as well and that'll give you ideas of what's growing popular and what's decreasing. You can do the same with Google trends as well. And when you do this you'll get feedback on what's growing on a day by day basis. Could Google trends can do hourly or daily weekly monthly? Whatever you want and then on Google trends you can also see what's trending on. What's hot right now? These will all give you ideas of the type of content. That's working the other thing that I want you to do is go into your Google analytics and look at. What's been the most popular over the last thirty days and compare that to the previous thirty days. That will also give you some ideas of what's working right now versus what was working before. Yeah and I think a couple other tools that you can use. You can definitely use twitter search feature. It's I often find. The trends are really helpful. I've actually been using twitter quite a bit more than the other social networks actually back. I should delete off my phone but I get a lot of my news from twitter and h refs is good because they have a content explorer section. And you can see kind of what's trending very similar to that but sumo actually keeps up with the trends is also combining these together. You're going to be able to you know be equipped to well be in the know in terms of other types of content great and Neil to my my first point. You actually did something on your blog. Posts around Corona virus correct. I do something around current a virus. This is when it happened really early to let people know not to freak out about the traffic and I broke down. What industries were decreasing in increasing in? How much buys Walsum conversion data? Funny enough it was probably one of my most popular posts in the last twelve months. Didn't have any intention of that. The Post in generate any revenue of course because there was nothing to really pitching there but more so to keep people at ease. Because they're like oh my traffic's diet. Google extra factors. 'cause it's something that most of us have never been through technically probably all of us haven't been through and yet it did really well but the problem with those data rich post is it's really hard to create them. Not everyone will another option for you. If you see other people creating these data rich posts you can use tools like Info Graham in Cambe and turn it into info-graphic cite them as your source put on your website. Head of all the people that linked to original source in Sheridan and ask them to share content linked to it. And you'll find that you'll do quite well doing that as well. Yeah I mean you know coming back to to earlier like don't talk about mindset that much but if you think about people psychology right now think about maslow's hierarchy people want to survive right now. That's the most important thing so you know when people are worrying about marketing. They're probably working in advertising or they rely a ton on advertising or Seo right so they wanNA bring about how the protect their business because that ties in with their livelihood and that ties in with their employees livelihood. Now you know for the survival blog that I have more. We're looking at the traffic when we look at some of the things that we have been creating content wise. It's basically what everyone's looking for. They want tactics on survival. They're looking for specific equipment. They want reviews as well so because of that not seeing anybody is trying to take advantage but knowing what people are looking for right now a creating it at the right time. That's all you thrive in terms of your content creation. And then during this time you don't want to write content too much in advance and schedule it out because things are changing so drastically you ought to be able to play by the day and what. I mean by. That is if you're one who likes planning that's fine but be willing to change around which content you publish each day depending on what you think may do well during that time and if you don't schedule too much in advance you know look a few days beforehand and right on what's working there has yes. There's still volatility but not as much as there was during the early days of the corona virus will. I don't know about you but I basically stopped posting as much to instagram. Because it's like you kind of have to be aware of the stuff that you're posting. Make sure it's not tone deaf so I don't know about you. Yeah being more careful on what I post because I don't want to be too aggressive not necessarily even The things that aren't related to corona virus. But still. I just want to be sensitive enough post anything that could potentially offend anyone even though it's about marketing or whatnot
What Happens When You Spend Over $100 Million a Month on TV Ads?
"Have to do is go to dream. Host DOT COM slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about what happens when you spend over one hundred million dollars a month on TV ads so eric. The presidential elections are happening right now and of course already know but I'll get. He's spending the most money by. It's so crazy he's like on TV like every minute ad on facebook everywhere. Got memes to everything yet. They literally say spending one hundred something million a month on TV ads which is a lot of money but funny in upper him. It probably. Isn't that much it's worth while fifty billion or something ridiculous like that. Yeah so it's interesting because what I'm doing right now is being like Bernie Sanders. I'm using Google trends and like Elizabeth Warren. So what's interesting is Bloomberg is kind of he's rising up and he's actually because of all the spending although wariness he's rising above Elizabeth. Warren Elizabeth. Warren was way higher. Bernie is still really high but Mike. He's catching up. Yes so he ended up becoming the number three candidate really quickly at least according to real politics and then and they did like some live debate in Nevada. I didn't watch it but his numbers started going down guessing because people didn't like how he performed but Bloomberg TV. Exactly how Bloomberg performed by the TV ad Lou nothing to skyrocketing. Yeah everyone can take a look at facebook libraries while and you can use a tool like advocate to see what else is going on from Google display perspective. But I'm also I just added Donald trump to google trends as well and you know president of the United States. But if you look at the month of May be the last week or so. The three of them were looking at Bloomberg. Were looking at trump. And we're looking at Bernie birdies way higher but trump and Bloomberg are actually pretty close to each other so I found that to be fascinating and Bloomberg. We'll see what ends up happening as he spends more and more money but so far it's done quite well for him. Yeah so I think the key takeaway here is at the end of the day. You're trying to build a whereas what I would say. I think the mistake that's happening right now. As we go back to trump's message make America great again whereas you know you had when you had Hillary Clinton and by the way neal not political we're just looking at it from a marketing perspective but I think Hillary's message was I'm with her was so is your message memorable right now. I don't know what Bloomberg's messages do you know what it is. I just know his messages. He spent a lot of money. I have no idea what he's trying to convey that he wants people to vote for him. But if you look at the guys just spending obscene amount of money the one thing though that I think he's GonNa Struggle with is when you look at his TV campaigns at. I'm not trying to again. Erica. I'm trying to be political here. But he's just not as relatable. Yeah so I mean I think he actually talks about his business success. I mean that's not very related. What you have to have a message right so I'm looking at his ads right now. So it's like it's all over the place so you're spending all this money you spend one hundred million. You're spending on ads. Tv ADS everywhere. One message says help us beat trump and it talks about him. Bloomberg versus trump right beat trump. The other message here is get free buns and support gun safety. Another one here is an urn pathway to citizenship and then all a lot of it's talking about trump here but is that what most people care about or do they care about making America great again. Trump's message is going to be. But you gotTa have something that people can kind of a simple message a and something that people can get behind right not like. I'm looking at his other messages here. Mike has what it takes to win. Like dude who cares. Yeah and then some other messages were how his mother was a bread winner and then how he built a multibillion dollar company and employed all these people the employment is great but talking about how you build a multibillion dollar company. I can't relate to that right To create a multi billion dollar. We would like to know we would like to know a Bloomberg wants to help us do the same. You know. We're all open. Yeah in other words. A big lesson here is T- can end up buying you a ton of press with SEO content marketing social media. It doesn't matter what you do. If you spend money on marketing you can get a ton of awareness. But if you're messaging isn't right and you can't figure out how to relate with people. It doesn't matter how much money spend. You'RE NOT GONNA succeed. Yeah everyone really recommend look at the facebook guide library. It's literally the problem sometimes is when you get to fat with the money. With Ad. Budget people are going to come up with all these RANDOM IDEAS. Parkinson's law to try to fill up the space and I think right now is just.
Wintrust Business Lunch with Steve Bertrand
Searches for "corona beer virus" jump amid coronavirus outbreak
"I wanted a star of the show with something I know it's hard to find a silver lining in in this horrible coronavirus but I thought it's been so great here in Chicago I thought this might bring a smile or chuckle to folks of people seem to be confusing the corona virus with the beer corona and online searches apparently for corona beer virus or beer virus or beer corona virus have increased substantially around the world since January eighteen according to Google trends and it's jumped at two thousand three hundred percent globally and of course in the U. S. as well and everyone everyone large no planters peanut problem with the top ones we a marketing nightmare world of course there's no also shows you he didn't call ability there the internet brings to people who come on where's your brain kind of a thing right course there's no connection between the beer in the virus in here just a random trivia fact the corona virus the name comes from the fact that under a microscope the virus has crown like spikes protruding from it so inclined Latin corona means crown so
How The Massage Gun Could Elevate Your Spa Offering
"Your spot tape massage guns. You know what I'm talking about. It looks like a little gun type of thing. It's got that nozzle on the end with padded a bit allows you to basically pull the trigger and give yourself a message in targeted areas now. A quick search google trends shows that it's gone through the roof freely over the last six months so it's having a bit of a monument and I actually think that could be an opportunity for spots first of all. There's the retail component because people will are perhaps more likely to buy this at a SPA than they would. Maybe from anywhere else you can help show them how to use it. You can run little causes and lessons on how to use use it you buy it for free you will give you a free treatment with that kind of option and also. I think it's a it's a form of home care in a way and I like it a little bit too car. I've been using this for years and in the early days of Chiropractic Hanley doing the manipulation but in more recent times they've used these little applicators which are very similar to these massage guns. Now if you could send someone have somebody in your spa do a treatment with them which also includes the message gun as part of the technique which you do on the Modi could potentially do on themselves. Then you offer that tree that massage massage gone for sale in the retail space. Then you give them a whole bunch of instructions and updates which you could be doing progressively right. You could send them updates on a monthly basis with a new way to use their massage gum. And then you could have treatments throughout that brings people back in bringing your message gun and we'll use is your message gone and you get twenty percents off. I think there is definitely a way to tie these massage guns into our existing SPA business. The problem is I think a lot of people are gonNA take a puritan approach. which is it's not true? Massage therefore doesn't add value. I do think they add value. They're not gonNA
Motley Fool Answers
How Trump’s Stock Market Record Stacks Up
"So allison was a anyone's going to move the market mark. It's gotta be the president of the United States right. I mean all that power and influence and has to count for something. You'd think so. So when looking at Google trends as you happen to see a massive spike in the interest in the terms of trump and stocks the week of November six through twelve two thousand sixteen ecksteen and it just so happened to bin we following trump getting elected and along with that you see a lot of articles like seven stocks for a trump presidency wherein the riders make assumptions about which socks are going to perform. Well with trump in. The White House took a few years in picks panning out. Let's take a fairly unscientific. Look shall we please do very short on time for planning for this week's episode so go easy on me everybody all right so ice scrounged up a three articles from back in the day and did some very rough back of the envelope math to see how well do these stock prognosticators do when trying trying to figure out what trump's presidency would mean for some companies and industries so let's start with six stocks to buy when Donald Trump is president from the street. So any guesses on what some of these stocks are going to be or do you just want me to. Do you want me to tell you the stocks and you can guess if they're upper down soon ooh they would be like financial services companies and oil companies. Because they're gonNa you know trump is going to remove all these environmental protections uh-huh and things like that Yup so the street. Now I pick was apple because of something called tax repatriation which I did not have time to research idea being that if you have a bunch of money outside of the US will let you bring it back into the US and at a lower tax rate. There's a lot of companies are starting their money overseas because they don't if they bring it back to the US they'd they'd have to pay taxes. Yes I don't know why that means that Apple's stock price would go up but they picked apple for that another one geo group which is private prisons. We laugh but it's actually very sad. It's funny because it hurts hurts so much yeah again. Exxon Mobil Oil Smith and Wesson gun manufacturers which later there became American outdoor brands HDA Holdings which manages hospitals this one because apparently trump had promised that To kind of overhaul the VA system and allowing veterans to go to any hospital not just a Va hospital and then this one is just so on the nose. It's just it's it's quite funny Semtex the a Mexico based construction company a Mexican company. and Oh because we're gonNA build the wall that's how Mexico's GonNa pay for it. They provide the concrete and said this company was going to benefit Actually they're not concrete walls. That's the thing though so a lot of these were based on at this point of course nothing but campaign promises right so it's really has anything. How do you know for sure that something's GonNa come through? Do you want me to tell you how how these stocks performed or do you want me to move onto the next one and then I can tell you however next one the next one. Hey you know what not to be outdone six stocks for trump. How about seven from the Motley fool? Yes that's right. Hotly full wrote an article seven top stocks to buy with trump. Does the president so along the same lines of apple and tax repatriation This analyst said by General Electric. Aw Sorry it's easy to look back now and laugh as could be the financial services manufacturing part of it. They said tax repatriation was I. I don't know why anyway as and worked out a cheesecake factory won't because individual tax cuts are going to result in people eating out more interesting interesting kinder- Morgan Energy Energy Infrastructure Bank of America. Because of like you said Deregulation General Dynamics Defense Cell gene the biotech company because of again deregulation Possible with like a pricing drugs. Isn't that kind of thing. Yeah and then is it right to say Freeport McMoran McMoran. It's the copper mining company But this one because of trump promising one trillion dollars in infrastructure investment. All right last one. I looked at Kiplinger's best stocks for a Donald Trump Presidency Z.. Their first stock pick there was coach bags which later became tapestry The the idea here was consumer spending from tax cuts and a crackdown on counterfeit pitch Chinese goods. Exxon Mobil Energy the GEO group again for private prisons lazy boy because some people sit around and watch Fox News because trump said as one of his campaign promises that he was going to bring manufacturing back to the US and lazy boy already manufactures actress most of their stuff in the US so merck again because Healthcare Company the Drug Company because Trump would not regulate drug prices Susan Theory Smith and Wesson again for guns and then Vulcan materials the largest US producer of construction aggregates such as gravel and crushed stone so again an infrastructure picture brethren right so now. There's a lot of numbers that I could just shouting at you. But going with the street on average How'd you bought these stocks? The average return here is about twenty seven percent but that was because apple was the one that did really well Without apple all the returns would be a lot less ATA Holdings the hospital. The company that manages hospitals also did well with about ninety. Three percent. Return the Motley Defoe and looking at their pigs. Well as you know there is a couple stinkers here for digitally. Ge has done so well cheesecake factory is not done so well. Bank of America is up very twelve hundred forty six percent General Dynamics defense regulator up about thirty seven percent. If you'd gone with the Motley Fool's picks the average return was about forty percent not bad. Remember Kiplinger's again. They were coach. Exxon Mobil Geo Group. Lazy Boy The big winner here was lazy. Boy Really seventy one percent returns followed by Merck which is about sixty percent and vulcan materials about fifty percent so compare that to the SNP which is out over fifty percent since then so that makes a lot of these stop picks look even more. This is super back of the envelope. And so there's these articles did not all come out the day the same day they didn't anyway Blah Blah Blah Blah Blah. But Anyway the point is is that I have a broader counterpoint. What's your broader playwright or point is honestly this is just a reminder that no one can predict what is going to happen in the economy especially based on campaign promises? If you remember with Obama Dama he was going to make all the solar and wind stocks. Just shoot through the roof and sure enough. They did do quite well for a little while. That's right and so and so in the same way the people thought with trump well coal stocks are gonNA energy that oil does all this all this is just. It's just going to go through the roof right so I'm just saying that. Republicans equals guns for Babies and Democrats. Means solar panels for senior citizens is an over-simplification that ignores all the aspects that really matter when you're investing investing in a company like do they have good management. Do they allocate capital wisely. Do they have pricing power et Cetera et CETERA. And while you're certainly free to speculate how how anyone president may move the markets and move stocks. It's more fulfilling to invest in the world. You want to live in in not the one you think you're going to get just because of whoever ever is in power right now and that bro is what's up.
The South Florida Morning Show
Beto, Japan And President discussed on The South Florida Morning Show
"Lexical. oh that was part of last night's big democrat presidential debate in miami another debate tonight in miami in the magic city new jersey senator corey booker was the most searched candidate he also got the most time on stage most facetime more than any other candidate during last night's presidential debate google trends analyzed what people were searching the most is the debate was going on and they found that the former secretary of u._s. housing and urban development houlihan castro surged as the debate went on some candidates answered questions in spanish as you heard beto do their a search for english translations also surged during the debate the second debate with another ten democrats is tonight at nine o'clock and among the top candidates on stage will be former vice president joe biden vermont senator bernie sanders california senator camel harris and south bend indiana mayor p buddha judge president trump while on his way to japan for the g twenty summit tweeted boring during the democrat debate he's now wheels down in