35 Burst results for "Goliath"
Expert Brett Velicovich on How Drones Have Changed Warfare
"Emphasis at the beginning of the war, that drones have the way drones were used in the beginning. It has changed the mode of warfare. Would you concur? Absolutely. I mean, I keep talking about that Ukraine is almost a Super Bowl of drones. That's why I'm out there. The innovation taking place on the front lines, the amount of drone technology that is being used is unlike anything I've ever seen. You have almost this David versus Goliath mechanism of drone technology on one hand, you have Ukrainians who are literally taking the same type of drones you could buy off Amazon and figuring out ways to modify them and turn them into war machines, whether that's creating 3D printed parts that can drop a 120 millimeter mortars or grenades and send them over into Russian territory. And then you've got the other side of the fence where the Russians are flying larger, state owned type of drones, a type of drones that I'm used to in the military. And then
Lawyer James Lawrence Fights the Big Tech Goliaths
"With former Trump administration employee James Lawrence, who is now representing conservatives who are fighting the goliaths of big tech and Palo Alto. You were in the middle of the story with regards to Alex berenson, the case you once again, you won against Twitter, where you said the First Amendment strategy didn't work. You didn't have, you know, smoking gun on that. But then you went for this breach of contract. I am fascinated because as far as I'm concerned, it's tilting at windmills. Don Quixote is a mission to go up against these guys. So what did you have to prove, how did you succeed in this case? Proverb 6 two talks about the wicked being caught up in their own words. Not to call Twitter the wicked necessarily. Why not on this show you are permitted to do so, so what are the wicked words that you caught them up in? So here is what happened. They promulgated a specific policy. Their COVID-19 misinformation policy where the company went out of its way to define specifically what is COVID-19 misinformation and what is not. And what we did in Alex's case was that we lined up what Twitter said is COVID misinformation in this information with what Alex said. And simply explain to the court why Alex never violated the policy. And because we did that, it was enough in the courts view to allow the breach of contract theory to move forward and for the case to go and to discovery. So the case really does stand for the broader proposition. That if a tech platform is going to go out of its way to create a speech code, like it did in the case of the COVID misinformation policy. That if they don't follow that speech code and if you say something that doesn't actually violate it and they ban you anyway and they punish you anyway that it gives rise to a breach of contract
Republicans Are Not Serious About Saving the Country
"Are not serious about saving the country. Period, especially those that are in these positions of district attorneys or attorney general. So for example, you got this prosecutor, fanny T Willis. Two Willis, whatever. How are you saying her name, fan? I'll just say Fannie. I mean no disrespect, fanny. Fanny T Willis, total activist, incredibly radical of the Fulton county district attorney's office. So this is someone who is investigating a phone call that happened in Fulton county. This is such a manufactured synthetic investigation. They are willing to use any type and level of political power they have to go after anybody on the right. Fannie Willis, then goes in front of the judge, even though she has all of these biases, the judge acknowledged that the facts were right about all the different types of biases she has against conservatives. But then he said what was more relevant and harmful to the integrity of the grand jury investigation is the die was already cast on the other side of the political divide. Basically, we know how biased you are, but please continue investigating a former president. She has now puff pieces in The New York Times. How a local prosecutor is taking on Donald Trump. They're really trying to make it into a whole David and Goliath thing.
Article III Project Founder Mike Davis on the FBI Trump Raid
"You though really quick. What do you think is the calculus right now of the Federal Bureau of Investigation? I think they're evil, but I don't think they're dumb. What were they thinking by doing this? What did they hope to achieve? Is this really a national archive dispute? Is this an act of desperation? What's your speculation here? Well, president Trump left office 18 months ago. So what's the urgency right now? And it seems like the urgency is as they know that president Trump is going to run again. They know he's going to win the primary and they know he's going to win The White House again. And I think they're panicking. And they think this is a Hail Mary. They think I've seen Mark Goliath the top Democrat, election lawyer putting out this theory that under the statute of someone misuses presidential records, they're just qualified from office. It's just complete nonsense that they're pushing this theory, the constitution clearly spells out how the president is picked, how he's elected what his qualifications are. And they're just grasping at straws here. They're
Why Black Leftists Are the Real Sellouts
"Christians need to be strong. Christians need to be bold and powerful. This is not a time for Christians to back down and be cowardice and weak and always turn another cheek. You gotta think, David and Goliath, the story of Davy and get alive. A lot of people only remember the story when they were in kindergarten and they were playing it nice. David hit Goliath in the head with a stone and beheaded him. It's not a time to be weak and I'm not saying that's what we should be doing is beheading people, but I think most people listening know what I'm talking about. We have to stand up for what's right. We can not be afraid to call these Devils out when we see them. Jesus did it almost everywhere he said. He called the pharisees vipers on toward generation. Hypocrites. These are the things that we need to continue to do if we want to be successful. Yeah, yeah, I totally agree. I don't think black people want anything different than anyone else once. So we want to be ability to be able to thrive in society just like everyone else. And we have to be willing to fight for those things in order to continue driving. And it always amazes me how these black leftists will talk about this as white culture and that's white culture if you're on time if you're successful. You do all this kind of stuff. But every single one of these people like I see joy Reid and Don LeMond on TV. They follow those exact same principles to get to where they're at. And then they keep other black people down. To me, that's a sellout. To me, that's a
"goliath" Discussed on MarTech Podcast
"Up appointments. They get a lot more value from that. Time for a one minute break to hear from our presenting sponsor HubSpot, from ride sharing the file sharing and everything in between. If you use an app or a website to engage with your customers, you know that your platform needs to be able to keep up with their needs. HubSpot is trusted by enterprises and entrepreneurs to keep up with customers needs and deliver a seamless customer experience no matter the interaction. With easy to use web editing tools, HubSpot helps your team publish an update your website with ease. And with the developer quality code free drag and drop website editor, anyone on your team can update pages and edit content, helping your customers access the site updates as soon as they're ready. To learn more about how your business can grow better, visit HubSpot dot com. How do I get my virtual headphones? How do I get my virtual pen cup? All the swag that I'm supposed to get half the reason to go to a conference is the drinks and the swag. Are people doing anything like that in virtual events or is where I'll just cut in our budgets. Virtual swag bags are definitely a thing and they can be personalized just like you do at an in person event. You find the right company who will do printed materials, swag. I love getting freebies from your sponsors and put in little food items or gear or promo codes, coupon codes, special offers for services, all that stuff is useful. And then think about if you're having some interactive sessions, do something that people can show on screen as well. Like emoji cards on popsicle sticks would be a really fun one that I've done before. So instead of just clicking thumbs up or typing, I like it, you ask your audience, hey, raise your smiley face card whenever you're happy. You can get playful and bring in your brand and creative ways. Or even if you are sending a mug with your logo, have everybody take a selfie and you got your 50 people in your zoom gallery view and that's a nice takeaway. My virtual wine tasting, which turns out to be just drinking at home by yourself, always a fan of favorite. Let's talk about the end goal here when it comes to event. It's not just about giving your swag away. It's not just about getting people in the same room. There's some business results that we need to think about. How do you tell whether you're a virtual events or successful or not? Like everything, it depends on the type of event you have. Let's say if you're a nonprofit organizing a conference and it's more education and networking focused, you'll have very different goals and data that you want to track. So you're mostly looking at attendance, engagement, volunteer sign ups, donations, that kind of stuff. If it's more of a B2B event, you're focusing on maybe selling or making your sponsors happy. And you want to look at data of how many people are engaging with our sponsor booths, downloading materials from those sponsor booths, maybe pre reads or signing up, click and call to action buttons in those booths. Or if you're selling your own services and products through your event, you're probably going to be doing that through your website. So directing them to a landing page, and I would recommend using some dedicated tracking. So have the links that people are clicking in your chat, have a tracking code coming back to the remarketing point, right? That can trigger a remarketing post event so that you're running ads, not just to attend the event, but to take that follow-up action after the event, and you've got your dedicated medium and source in your Google Analytics tracking so that your ad team knows those sales came from the event. They didn't come from XYZ other campaigns. Yeah, there's a couple different ways to skin the cat here and it depends on what the purpose of your event is, but the good news is when you're running digital events, it's a little easier to quantify what's happening in a digital medium than an IRL event where you actually have to collect your business cards and manually type things into your CRM. It's a thing of the past. We're not doing that anymore. Well, Daniel, I appreciate you coming on the show and telling us a little bit about the new wave of virtual events. Thanks for being my guest. Thanks so much, man. Great to talk with you. All right, and that wraps up this episode of the mar tech podcast. Thanks for listening to my conversation with Daniel moss, the cofounder and lead strategist at Wii and Goliath. If you'd like to get in touch with Daniel, you can find a link to his LinkedIn profile in our show notes, or you can visit his company's website, which is we and Goliath dot com. I'm a special thanks to HubSpot for sponsoring this podcast. HubSpot helps teams publish an update their content with ease, anyone using HubSpot can update pages, edit content, and they can help your customers access your site updates as soon as they're ready. So if you want to learn more about how your business can grow better, visit HubSpot dot com. And don't forget to check out our newest show, the revenue generator podcast, which tells how innovators of the revenue generation orchestrate teams that deliver world class customer experiences through the integration of data SaaS people and processes to expedite demand and increase revenue. So if you're ready to join the revenue generation, search for revenue generator in your podcast app or head over to rev gen pod dot com that search for revenue generator in your podcast app or head over to rev gen pod dot com. Just one more link in our show notes I'd like to tell you about. If you didn't have a chance to take notes while you're listening to this podcast, head over to martek pod dot com where we have summaries of all of our episodes and contact information for our guests. You can subscribe to our weekly newsletter and you can even send us your topic suggestions or your marketing questions, which will answer live on our show. Of course, you can always reach out on social media, our handle is mar tech pod, MAR, TEC, POD, on LinkedIn, Twitter, Instagram, and Facebook, or you can contact me directly my handle is Ben Jay shapi, and if you haven't subscribed yet, and you want a daily stream of marketing and technology knowledge in your podcast feed, we're gonna publish an episode every day this year, so hit the subscribe button in your podcast app, and we'll be back in your feed tomorrow morning. All right, that's it for today, but until next time, my.
"goliath" Discussed on MarTech Podcast
"The martech podcast is a proud member of the HubSpot podcast network to find great business podcasts like this one, visit HubSpot dot com slash podcast network. From advertising to software as a service to data. Across all of our programs and clients, we've seen a 55 to 65% open rate. Getting brands authentically integrated into content performs better than TV advertising. Typical life span of an article is about 24 to 36 hours. We're reaching out to the right person with the right message and a clear call to action that it's just a matter of timing. Welcome to the mar tech podcast, and I hear everything production. In this podcast, you'll hear the stories of world class marketers that use technology to drive business results and achieve career success. Will on earth, the real world experiences of some of the brightest minds in the marketing and technology space, so you can learn the tools tips and tricks, they've learned along the way. Now here's a host of the mar tech podcast, Benjamin Shapiro. Welcome to the martek podcast. I'm your host, Benjamin Shapiro, and today we're going to discuss strategies with innovative technology to create virtual experiences. Time for a one minute break to hear from our presenting sponsor HubSpot. The HubSpot CRM platform combines a suite of powerful marketing tools that work seamlessly together so you and your team can deliver better experiences for your customers. You can save, reuse, and share your best performing emails with your team or use social media tools to schedule and publish updates and analyze your performance, and you can even use bot builders to create robust automated multichannel marketing campaigns. To learn how to grow better by connecting your people, your customers and your business at HubSpot dot com. All right, back to today's interview. Joining us is Daniel moss was the cofounder and lead strategist at we and Goliath, which empowers organizations to host more meaningful, inspiring online events. So far this week, Daniel and I have talked about next level virtual event production and yesterday we talked about promoting your virtual events. Today we're going to wrap up the conversation talking about driving engagement when you're actually running your virtual events. But before we get to today's interview, I want to tell you about a new show that my company is launching. It's called the revenue generator podcast. As it turns out, us marketers are under attack. That's right, the walls between marketing, sales and customer success teams are all falling down and unless something changes quickly, your CMO is going to be calling him or herself a CRO in no time, and that's why we're creating the revenue generator podcast. The revenue generator podcast tells how innovators of the revenue generation orchestrate teams to deliver world class customer experiences that integrate data, SaaS, people and processes to expedite demand and increase revenue. The show is hosted by my good buddy Doug bell who is a 20 year technology veteran that has been instrumental in driving revenue growth and scaling marketing organizations across some of the world's best known brands and nimble startups. And in each episode of the rev gen pod, you'll hear how industry leaders integrate sales marketing product and customer success into a single business unit with a common goal of optimizing their revenue cycle. So if you're ready to join me and Doug bell as a member of the revenue generation, search for revenue generator in your podcast app or head over to rev gen pod dot com that's revenue generator in your podcast or head over to rev gen pod dot com. All right, here's the last part of my conversation with Daniel moss, the cofounder and lead strategist at we and Goliath. Daniel, welcome back to the martek podcast. Thanks, fun to continue the conversation. Excited to land the plan and wrap up what we're talking about when it comes to virtual events. We talked about, well, when you're running a virtual event, what do you need? What's the gear you have? How do you actually get virtual butts and virtual seats? What are you going to do for your promotion? I think my summary of all those conversations is you don't need a ton of gear, get a hundred $150 microphone, same for a webcam or speaker. But get some lights get an Ethernet cord, and most importantly, get people to actually pay attention to what you're talking about. And you have to do your planning and organization early, and then it comes to the day of the events. I've got my gear. I've got my lights on. I've got my Ethernet cord plugged in. I'm ready to actually speak. How do I get people to pay attention to what I'm talking about? Let's come back to the first conversation we had, and this idea of presentation style sessions versus interactive sessions. For your presentation style sessions, I want you to think about elevating your production style with the graphics, the video clips, with a really strong host, and probably pre recording some sessions so that it's worry free. But with these interactive sessions, like trainings, workshops, groups, board of directors, you know, where people really need to interact. You want to really think about how can we maximize that interaction during the event, main session between the sessions and networking and booths and messaging. So often we sort of forget about this kind of content when we're scheduling a conference. We're mostly thinking about how are we going to educate? What are we going to get across? But when you're attending a conference, what are we really looking forward to? It's often the networking, the relationships that we build and the experience. So make sure that you plan enough time, first of all, for these alternative quote unquote type Sessions, networking sessions, icebreaker content, breakout rooms in your meetings, give people a chance to communicate with each other with you, pull on the wisdom of your crowd, especially if you have an expert audience. They want to contribute not only to learn. So I would say the first thing is remember the importance and the joy of participation and schedule that in. Don't forget about the forest family fun, everyone. We're all going to get together in a room. We're all going to say something silly about ourselves. Do our icebreakers and as much as that might sound painful, it actually does add value. It lets you announce yourself to the people that are in the group in the organization and understand who they want to have as their networking targets throughout the rest of the event. So it's not all just about the song and dance of the presentation. Talk to me about the forced family fund as I call it the breakout rooms, the non traditional event spaces when it comes to virtual events are people actually doing effective networking in virtual events or is this all just were thrown into breakout rooms that are digital and there's awkward silence and people go to the bathroom and forget to turn off their webcams. Breakout rooms can be amazing and they can be done poorly and same with networking. I wouldn't think of breakout rooms as a networking experience. I think there's dedicated tools for breakouts and for networking. So we like table based networking tools, tools like Remo, wonder, et cetera where you sit around a themed table more than a zoom breakout room where you get to move on your own between named rooms. You can do that with zoom breakouts, but it's a little more fun when you see people moving around and you've got the themes. I recommend scheduling in at least one of those type of sessions in a conference, then connecting people in networking based on maybe their job title, their description, their topics of interest. For one on one conversations and using the technology to facilitate that, usually promotes the most useful networking, then networking with booths that may happen in a virtual conference booth again, schedule in that content. Often your sponsors aren't getting enough value from your virtual events because you're not scheduling in the expo booth and the networking time. But if you tell them, now's the time to visit our sponsors, here's the benefit our sponsors are offering here's how you connect with them. Maybe you can set.
"goliath" Discussed on MarTech Podcast
"The martech podcast is a proud member of the HubSpot podcast network to find great business podcasts like this one, visit HubSpot dot com slash podcast network. From advertising to software as a service to data. Across all of our programs and clients, we've seen a 55 to 65% open rate. Getting brands authentically integrated into content performs better than TV advertising. Typical life span of an article is about 24 to 36 hours. We're reaching out to the right person with the right message and a clear call to action that it's just a matter of timing. Welcome to the mar tech podcast, and I hear everything production. In this podcast, you'll hear the stories of world class marketers that use technology to drive business results and achieve career success. Will on earth, the real world experiences of some of the brightest minds in the marketing and technology space, so you can learn the tools tips and tricks, they've learned along the way. Now here's a host of the mar tech podcast, Benjamin Shapiro. Welcome to the martek podcast. I'm your host, Benjamin Shapiro, and today we're going to discuss strategies with innovative technology to create virtual experiences. Time for a one minute break to hear from our presenting sponsor, HubSpot. The HubSpot CRM platform combines a suite of powerful marketing tools that work seamlessly together so you and your team can deliver better experiences for your customers. You can save, reuse, and share your best performing emails with your team or use social media tools to schedule and publish updates and analyze your performance, and you can even use bot builders to create robust automated multichannel marketing campaigns. To learn how to grow better by connecting your people, your customers and your business at HubSpot dot com. All right, back to today's interview. Joining us is Daniel moss was the cofounder and lead strategist at we and Goliath, which empowers organizations to host more meaningful, inspiring online events. Yesterday, Daniel and I talked about next level virtual event production and today we're going to continue the conversation talking about virtual event promotion. But before we get to today's interview, I want to tell you about a new show that my company is launching. It's called the revenue generator podcast. As it turns out, us marketers are under attack. That's right, the walls between marketing, sales and customer success teams are all falling down and unless something changes quickly, your CMO is going to be calling him or herself a CRO in no time. And that's why we're creating the revenue generator podcast. The revenue generator podcast tells how innovators of the revenue generation orchestrate teams to deliver world class customer experiences that integrate data, SaaS, people and processes to expedite demand and increase revenue. The show is hosted by my good buddy Doug bell who is a 20 year technology veteran that has been instrumental in driving revenue growth and scaling marketing organizations across some of the world's best known brands and nimble startups. And in each episode of the rev gen pod, you'll hear how industry leaders integrate sales marketing product and customer success into a single business unit with a common goal of optimizing their revenue cycle. So if you're ready to join me and Doug bell as a member of the revenue generation, search for revenue generator in your podcast app or head over to rev gen pod dot com that's revenue generator in your podcast or head over to rev gen pod dot com. All right, here's the second part of my conversation with Daniel moss, the cofounder and lead strategist at we and Goliath. Daniel, welcome back to the martek podcast. Thanks so much, Ben. Excited to have you back and to continue our conversation. Yesterday we talked about the infrastructure, the setup. I'm going to run a virtual event. What do I need? I need to get a microphone, a camera, some lights, and Ethernet cable, I need to be prepared, I need to have my notes ready, I need to make sure that I'm going to look professional and there's some graphics you can add here, there, all sorts of bells and whistles. But at the end of the day, none of that work actually means anything. If no one shows up to your virtual event. So talk to me about actually getting virtual butts in virtual seats. How do you promote a virtual event these days? A lot of it transfers from your in person marketing. I got started about 20 years ago with in person event marketing, doing all types of events from workshops, festivals, conferences, concerts, even tours, organizing, let's say, paid ad campaigns, email marketing, social, street teams. So I've tried and coached people on all sorts of angles. A couple of years ago, for example, we did a hybrid event where it was the first year festival that was sort of the apex of a three day summit. And this was a really big undertaking. We went big with, in this case, Facebook paid advertising, organic outreach, email marketing, influencer marketing. We did radio, paid ads, street team. You really go big when it's the big event of your year. You want to bring in all your channels, multichannel marketing is the name of the game. You probably heard that you need to hear a message many times before you pay attention to it, right? So you want to get them on all your channels. That number changes all of the time. It's 7, it's 12. It's 24. Yeah, I'm not quoting a single number. People need to hear you multiple times to listen to what you're saying. I totally agree. But it's so important to have that name recognition. So I'm also a big fan of retargeting ads like we were talking before this show. And one of the most cost effective methods of marketing, you need to be showing your ads to people you know who care. So putting a tracking pixel on your event landing page is one of the first steps that you should plan for in your marketing campaign. Daniel, I understand what you're talking about when it comes to multichannel marketing and needing lots of impressions. You can't just say I'm going to run a Facebook campaign and expect people to show up to your ads. You can't just necessarily send an email, but let's take it back a level and talk about sort of the fundamentals and the foundation of why someone should actually show up to your event. We're all busy. What are some of the ways that you show your value prop? It's a great question. It's such an important part of marketing anything, including an event, but for some reason, sometimes people overlook that with event marketing. They think that their audience is just pre sold. And all they need to do is say, hey, it's us. We're having an event. You should pay and show up. But it's not the case. No matter how passionate people are about your brand, they have busy lives, and there's things that you're competing for their attention and time, even with a free event. So you want to ask yourself and ask your team. What's the main reason that people really come to this event? Is it for the speakers and the content? Is it for the networking? Is it for the impact that it's going to make on their life or their career? How is it going to change them? And focus on that number one key thing throughout all your marketing. So if it's your speakers that are just incredible, you're going to feature them on all of your ads and your copy and your messaging. If it's the networking and you're doing a virtual event, then you're going to feature how are you pulling that off in an online event. And talk about and show examples of how you're connecting people. Do you have some unique elements to your event? And that specific thing, like if it's networking and you're going virtual, maybe you have AI recommended connections that are going to pair people up based on their topics of interest. Like we mentioned yesterday. So bringing in all the components that build up your story about why this is unique, how it's impactful, how it's different, how it's better, think about what experiential elements you have in your event that are beyond the education, going to make this fun, memorable, and then lastly, I would say, what makes your event exclusive? Do you have any limited time urgency factors or exclusivity factors? Like maybe you think about having some VIP segment of your event or an invite only event..
"goliath" Discussed on MarTech Podcast
"Marketing campaigns. To learn how to grow better by connecting your people, your customers and your business at HubSpot dot com. All right, back to today's interview. Joining us is Daniel moss was the cofounder and lead strategist at we and Goliath, which empowers organizations to host more meaningful, inspiring online events. And today, Daniel and I are going to discuss next level virtual event production. But before we get to today's interview, I want to tell you about a new show that my company is launching. It's called the revenue generator podcast. As it turns out, us marketers are under attack. That's right. The walls between marketing, sales and customer success teams are all falling down and unless something changes quickly, your CMO is going to be calling him or herself a CRO in no time. And that's why we're creating the revenue generator podcast. The revenue generator podcast tells how innovators of the revenue generation orchestrate teams to deliver world class customer experiences that integrate data, sass, people and processes to expedite demand and increase revenue. The show is hosted by my good buddy Doug bell who is a 20 year technology veteran that has been instrumental in driving revenue growth and scaling marketing organizations across some of the world's best known brands and nimble startups. And in each episode of the rev gen pod, you'll hear how industry leaders integrate sales marketing product and customer success into a single business unit with a common goal of optimizing their revenue cycle. So if you're ready to join me and Doug bell as a member of the revenue generation, search for revenue generator in your podcast app or head over to rev gen pod dot com that's revenue generator in your podcast or head over to rev gen pod dot com. All right, here's the first part of my conversation with Daniel moss, the cofounder and lead strategist at Wii and Goliath. Daniel, welcome to the mar tech podcast. Thanks so much, Benjamin. Great to be here. Excited to have you on the show. Excited to talk a little bit about the next level of virtual event production. You know, we've all gone through a change in the way that we think about the digitization of our work. We probably all have been to conferences. People listening to this podcast, you go, you shake hands, you get in rooms. You may be drinking a little bit too much. You get some business, cars. This was the way of the past. This is how we did business two years ago, and then this funny thing happened with the pandemic and all of a sudden everything was online, and now if I have to sit through another damn webinar, I'm gonna go crazy, talk to me about the new level of virtual event production. How are we not just handing out business cards and also just not sitting in front of webinars all day long? Well, it's a big subject, but let's kick it off with a couple concepts here. So one thing that we talk about with our clients is you want to think about the two primary types of content being presentation style sessions and interactive sessions. When you have interactive content, like workshops, trainings, et cetera. You want to go live directly into the platform. And you probably aren't going to care as much about the look and feel the visual components and stuff. But you still want to think about upgrading the production value through your mic and camera, the audio video lighting Internet, make sure your speakers are framed up well. So we do speaker prep sessions that coach people on how to up level. But a lot of people just default to their laptop, Mike and camera. But you're going to get a lot of echo from your mic, room noise, background noise, blurry video. So just with a hundred to $200 of gear, you can get a nice HD camera, some LED lights, a USB microphone, and an Ethernet cable. And that is like a speaker kit that would recommend upgrade everybody. When you're going live directly, that's pretty much your starting point. So let's take it back a step. Hey, I'm going to run an event. The first thing I need to think about, you started off with, well, what's the gear? All right, we're going to do an event. You know, I think that there's a strategy component to this first. Why am I running events? Before I get into the, how do I make myself look good? You mentioned the keyword in my mind, the platform. There's a lot of different event platforms we've talked to a handful of different companies on the mar tech podcast about how to put events together in the event tech space has just gone through this huge revolution post COVID. So talk to me about picking the right platform before you think about actually presenting yourself as the speaker. I think that the platform is a part of the production. We often sort of split them up in a sense, but depending on the context of your event. If you're doing a conference, you want an interactive platform to replicate a lot of that in person experience that adds features like chat, polls, networking, expo booths, sponsor visibility, and then maybe some advanced things like contests, mobile apps, recommended connections based on topics of interest, right? But then if you're doing a webinar or a fundraiser or a gala or a sales kick-off, you probably don't need that type of a platform. You may be going directly into zoom or a simpler live streaming platform or webinar platform. There's dedicated fundraising platforms. So there really is custom for the type of event that you're doing. And then the production side coming back to the previous question, when you have a more important specific event going on. And it's not only you're going live directly to the camera. Some of the ways that we want to up level the production are things like custom graphics, video animation, pre records that allow you to get really quality video, irrespective of your Internet connection and allowing for editing, animated lower thirds, title packages, all these kind of things come together. So for me, production is what's going into the video feed. Your live stream production. And it's a lot about up leveling the look and feel in the sound. But I think the best opportunities to do that are in pre recorded sessions where we call it worry free production. So the Internet is the number one risk factor for a live event. Wi-Fi is so convenient, but it's not the most reliable thing out there. Comcast, your biggest problem when you're running virtual events. Sorry, podcast. We've had people with gigabyte fast Internet, thousand Meg Internet, who still have problems on a live stream because they're too far from their router or modem. So our number one tip is get an Ethernet cable, be hard wired into your modem or router. You'll get a better audio, better video. And even beyond that, pre recording more of your content, allowing for editing, allowing for that polish to be added, revisions, and all of that. It also makes scheduling easier. But the best part of the pre records is you don't need your Internet speed. You can use software that will upload the video after the recording. So you'll always get that HD footage. All right, so pre recording your videos is a way to make sure that you're taking out some of the guesswork in terms of your actual production. You mentioned cameras, microphones, obviously the Internet connection as well. I've been working with my sturdy Yeti blue USB microphone since the start of the mar tech podcast. It's now a 5 year old microphone, hopefully it sounds good. Me, me, me, everybody hear me all right. Same Mike one chord actually have changed the chord once in 5 years. How sophisticated do you need to get with your hardware? Is the USB plugin stuff okay? Do you need mixers? Do you need lights? Do you need cameras? Do you need action? How do we put this all together? Definitely USB microphones are sufficient. It's not worth messing around with condenser mics. I recommend avoiding the really popular podcast mics condenser mics for most people because they do best in a treated room. They're very sensitive and they can pick up, you typing on your keyboard or clicking your mouse. If you don't have a lot of sound deadening in your room. So my go to mic is the Samsung Q two U it's not a condenser mic. It's a performance mic and it just does a great job of reducing background noise. Then on a webcam, honestly, the lights are more important than your webcam. Having good lighting, even a built in camera on your laptop will be sufficient, but getting something like the really popular webcams like a Logitech, C 9 20, 9 22, are the most affordable and fine. For most people that you may want to upgrade to, I like the Razer key pro or Logitech or elgato both have nice webcams. But lighting is very important. Time for a one minute break to hear from our presenting sponsor HubSpot from ride sharing the file sharing and everything in between. If you use an app or a website to engage with your customers, you know that your platform needs to be able to keep up with their needs. HubSpot is trusted by enterprises and entrepreneurs to keep up with customers needs and deliver a seamless customer experience no matter the interaction, with easy to use web editing tools, HubSpot helps your team publish an update your website with ease. And with the developer quality code free drag and drop website editor, anyone on your team can update pages and edit content, helping your customers access the site updates as soon as they're ready. To learn more about how your business can grow better, visit HubSpot dot com. I'm a little of a technology hacker. I bought the loom cube light, which is one of those fancy hit me on Facebook or Instagram and I was like, oh, it's Christmas, I'm gonna buy myself one of these on a discount. And that was like a nice sort of sleek light that I can put on if I'm doing video recording. But I actually found it a little bit more difficult to up level the video quality when I'm doing live streams. And you know what I ended up using? My iPhone. That's a good one. Yeah, if you have a reason iPhone, it's gonna be much better than a lot of your webcams, I agree. I've got the, I think it's a 13, so one of the newer ones. And the camera's great on it and I use an application called camo studio and basically you can USB to the back of your monitor or your laptop, get a little stand and I use my iPhone and the camera quality has been great. The only problem is sometimes I want to use my phone to look something up while I'm on a video call and I can't do that. Are there other sort of up leveled versions of cameras, the DSLRs, or SLRs that you recommend people should be using if they want to get a better video quality? You could go for something like a Sony a 6100, there's DSLR cameras, mirrorless cameras like that that will only require an HDMI cable to plug into your laptop. So you don't need what's called a capture card or some other hardware. You can go direct from the camera, but it's not for most people, to be honest. If you're just doing virtual events, occasionally a high quality HD webcam is going to be sufficient, something like elgato or Logitech or the Razer kiyo pro. I like the brio. There's quite a lot out there in the $150 range. Once you get into the other cameras, not only are you spending three to 500, it's a little harder to set up. It doesn't just rest on the top of your camera, you need a tripod. It's also harder to tweak the settings and turn on. So I think an HD webcam is sufficient, but the lighting is super important. A good camera with bad lighting, you're still going to look bad. So I recommend two LED lights at about 45° on either side of you. No light directly over your head. You get the interrogation room factory, you get big shadows on your eyes. If you have too much light from a window, that can be a problem. So you could put a screen or a curtain over there. There's a lot of little tricks that you can do to tweak the lighting in your room, clean backdrop, video at eye level. A lot of people overlook this and they'll just have their laptop on their desk. And you sort of feel like you're looking up their nostrils. It's not a really pleasing look. So make sure that you prop your laptop up on a box or some books, if you don't have a stand. I always worry about the big chin, which is when you're looking dead on, you start looking down, all of a sudden you get that double chin, so I always kind of prop my camera up above my monitor, and I'm looking at the top line of the monitor kind of looking down. I feel like that's my best angle, if anybody was curious. So when we talk about production, we're getting more into how to make yourself look and sound great. There's another component to this in terms of being ready to actually record. Any advice on when you're starting to think about what you're producing, how do you prep? Where do you put your notes? What's the best way to actually execute on the event other than just getting the gear? I recommend, once you have your run of show, well, it depends, of course, on the style of production. But if you have a producer, we and Goliath, we do both direct to zoom and direct to video production, as well as what we call premium production, where we take you into a backstage, and we frame you up and custom layouts, animated lower thirds. And when you have these types of additional elements, maybe pre recorded videos, overlay graphics, then you need to walk your producer through your run of show. Talk about the multimedia, how many people are going to be on screen at a time. What maybe background music or graphics are going to be there when. And really plan out. You have a pretty scripted event. So you walk that through line by line, minute by minute, in a run of show. And that's what your producer will use as the game plan for your session. So we'll line up scenes pre created scenes of different numbers of people, get everybody framed upright with your multimedia, maybe move your slides for you. So that session is really important. To run a show review. Then the speaker prep is where we go through all the look good sound good, how to join. And another point you mentioned is about your nodes. A tip on the production for, again, for speakers and stuff is you want to be looking pretty much directly into the camera or just under your webcam. So if you need notes, first of all, we recommend not reading off of a script because it's very hard to sound natural, engaging, emotional, when you're reading a script, but just using an outline is excellent. If you're gonna have that outline, try to kind of frame it up right under your webcam. So maybe you've got your zoom or whatever you're going live in on the side. And right next to that. Right under the webcam is your outline. Maybe it's your presenters notes from PowerPoint or just a document with your notes. So when you're reading off that outline, people feel on the other side, like you're looking at them, even if you look at the bottom of your screen, it still feels like we're looking at your forehead. And they know that you're reading. The worst is if you're looking at your phone and it's down in your lap. So definitely arrange your notes, obviously mute all your background noise and all that kind of stuff. So that's a speaker prep session. And you've got your run of show, you may want to go through a rehearsal, a dry run. If it's really important content, that's an important thing to do, especially practice the transitions. You want to be really clear who's passing it to who. Is there a moderator who's going to introduce each speaker and bring up the subjects, who's going to, let's say, introduce this video clip, and what kind of housekeeping items do you need? Who's bringing up the call to action? How are you handling question and answer? Get everybody really comfortable with the technology, the plan so that when it comes to game time, people are relaxed and they're comfortable and ready to just focus on their content. I'm going to hopefully pat myself on the back here. It's always important to have a good host. It's important to have somebody to guide you from space to space, whether that is in person or in a virtual environment like your virtual events, having somebody to be able to set the table, understand, put things in context and introduce the content creators always a valuable asset for your events. And that wraps up this episode of the mar tech podcast. Thanks for listening to my conversation with Daniel moss, the cofounder and lead strategist at we and Goliath. In part two of this interview, which will publish tomorrow, Daniel and I are going to continue the conversation talking about virtual event promotions. If you can't wait until our next episode and you'd like to learn more about Daniel, you can find a link to his LinkedIn profile in our show notes, where you can visit his company's website, which is we and Goliath dot com. I'm a special thanks to HubSpot for sponsoring this podcast. HubSpot helps teams publish an update their content with ease, anyone using HubSpot can update pages, edit content, and they can help your customers access your site updates as soon as they're ready. So if you want to learn more about how your business can grow better, visit HubSpot dot com. And don't forget to check out our newest show, the revenue generator podcast, which tells how innovators of the revenue generation orchestrate teams that deliver world class customer experiences through the integration of data SaaS people and processes to expedite demand and increase revenue. So if you're ready to join the revenue generation, search for revenue generator in your podcast app or head over to rev gen pod dot com that search for revenue generator in your podcast app or head over to rev gen pod dot com. Just one more link in our show notes I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast, head over to martek pod dot com where we have some of all of our episodes and contact information for our guests. You can subscribe to our weekly newsletter and you can even send us your topic suggestions or your marketing questions, which we'll answer live on our show. Of course, you can always reach out on social media, our handle is mar tech pod, MAR, TEC, POD, on LinkedIn Twitter, Instagram, and Facebook, or you can contact me directly my handle is Ben Jay shapp, and if you haven't subscribed yet, and you want a daily stream of marketing and technology knowledge in your podcast feed, we're gonna publish an episode every day this year, so hit the subscribe button in your podcast app, and we'll be back in your feed tomorrow morning. All right, that's it for today, but until next time, my advice is to just focus on keeping your customers happy..
Putin Is Done if He Loses War
"Vladimir Putin is threatening the use of nuclear weapons. And I must tell you I would not be shocked if he used tactical nuclear weapons against Ukraine. The man believes that he can not lose. And he's losing, which is beyond belief, nobody would have predicted this. This will go down in the annals of warfare. As a remarkable David versus Goliath. So he's done if he loses. I could only imagine what the precautions he takes. 24/7, not to be killed. Poisoned stabbed, shot the fenestrated,
The Preposterous Civil Lawsuit Against Brandon Straka
"Folks I'm talking to Brandon strock, a Brandon chilling story, but we haven't even really gotten into the civil suit. This is the most preposterous thing of all. You mentioned it yesterday. You are being charged with all kinds of things. It's sheer madness. Who do you think is behind this? Well, that's one thing, again, I would love to get to the bottom of and that I hope that some investigative journalists or heavy hitters in the conservative media start asking those questions. I really hope that that happens because what has happened is a law firm in D.C. very well funded very big operation, something that it's like David versus Goliath for me. They have put together this lawsuit. In which I call them a social justice warrior law firm because if you go to their website, what you'll see is that they're primarily focused on suing people for civil rights violations and which is a good thing in theory, except that this is obviously a very progressive and leftist mindset because if you look at what they're saying on their website is that they're going after white supremacists, they're going after domestic terrorists. And these are all buzzwords for Republicans, and Trump supporters. So this is in my opinion a Democrat party funded nonprofit law firm, which is abusing the law to engage in law fair to hurt people who are of an opposite political ideology as themselves. And so in the month of September, they served me in this lawsuit and I can't prove this, but what I believe happened is that they went out, they found 7 capitol police officers who happened to be black and brown people said, we'll cover all the expenses, will represent you. You don't have to do a thing, but basically be a plaintiff in this lawsuit in which we are going to allege that dozens of people engaged in a racially biased hate crime attack on black and brown police officers on January 6th. We're going to call them white supremacists and racists and we're going to claim that they attacked you and you just have to go along for the ride. That's what I believe happened.
Appeals Court Rules Pennsylvania's Mail-in Voting Law Unconstitutional
"What happened here ladies and gentlemen was that there is an act called act 77 And I'm giving you the very bare basics because the key lawyer himself will be on the program in a couple of hours And the act was passed and it was unconstitutional Because it attempted to displace the constitution of Pennsylvania which required an amendment and amendment by the people to change the voting system It is very difficult to change the voting system in Pennsylvania Which is why they went to the Supreme Court of Pennsylvania 5 to two Democrats and they're not just appointed They're elected So you can see what we're dealing with These are Biden Democrats Most of them were elected by a public sector big labor By the teachers unions Bought and paid for if you will And so today David bike Goliath Today the media can no longer say well they bring these cases in their meritless Regardless of what the state Supreme Court does And if the state Supreme Court violates the state and federal constitution again as it has before then the case will be will they need to bring the case to the U.S. Supreme Court And let us hope that this time The U.S. Supreme Court will take the case This is the case this is the case one of two that was brought to the U.S. Supreme Court And they
Locals Founder Dave Rubin on His Merger With Rumble
"With us right now, is a friend of mine and the founder of locals, which is now merged with rumble. Congratulations to all behind it, including the founder, and he's one of the smartest and one of the most courageous fighters for free speech. On the planet, Dave Rubin, Dave, welcome to the Charlie Kirk show. Smartest and courageous, Charlie, our guys sent you the paperwork I see. I think it's good to see you. Now I omitted handsome because that would be weird. That would be weird. I like your hat. Thank you. It wouldn't be weird for you, but that's a separate issue. We can talk about that if you want. Not really. So, Dave, first, congratulations. Locals is amazing. We're starting to use it more and more. You're part of this parallel economy. Talk about it. You're an entrepreneur. It got acquired or merged with rumble. So walk us through that. Yeah, you know the truth is that for guys like us and all of the people that are now online and in mainstream media who talk about the problems of the world for a living, there is a value in talking. And then at some point, if you don't do anything about it, you're just talking. And then I would say you get ultimately diminishing returns on that. So all of us were screaming about big tech and were upset about shadow banning and de boosting an algorithmic tricks and all of this stuff. And I thought, all right, well, I've talked to a lot of people. No one seems to be willing to do anything. I guess I'll build something. And that really about three and a half years ago was the genesis of locals. I thought, well, what do I need as a creator? I want to own my video on my audio. I want to own the user data. I want to be able to communicate directly with my own audience without having to go through YouTube or Twitter or Facebook or Instagram, et cetera, et cetera. And we started building a really great product that also allowed my audience to subscribe to my stuff in essence so that I could actually make some money by producing, hopefully worthwhile content. And the company really grew really fast. I was able to get a great team of investors to help us bring on more programmers and just the right architects to build a really nice and I would say elegant product. And then the rumble guys came along and you know a bit about Chris ober rumble and the other people over there. And I thought, well, you know, you can fight alone, meaning I could build a great product and I can try to fight Google myself. And you know that David guy did beat Goliath, so maybe Dave can beat Google. But sometimes it's good to have a team too. You can think about as team sports so you can think Lord of the Rings or whatever. It's good to have some other people around you in the battle. And we just saw a great opportunity to merge what we're doing, which is subscription based solutions with what rumble is doing, which is sort of underbelly of the Internet, replace Amazon AWS, but also the front facing video YouTube side of things, so to speak. And we've
"goliath" Discussed on The Lead
"goliath" Discussed on The Lead
How Truck Driver Ed Durr Defeated New Jersey's Most Powerful Lawmaker
"When I saw the story. Did anyone watch the live stream last night that I was doing? I don't think I've laughed that hard my entire life. When I just saw this, I was flipping through social media and I couldn't control myself when I saw this story of this truck driver from southern New Jersey who spent a 153 total dollars on his campaign. $153. And as of right now, the election is about to be called in certified. He's about to beat the second most powerful person in New Jersey, the head of the Senate presidency in New Jersey by 2000 votes, right? And so and by the way, this is not even about Republican or Democrat. It's not about any of that, right? It's about wait a second time out. Like, what? And so I did some digging into this, right? I was like, okay, who is this guy, right? Is he a son of Jeff Bezos or like, you know, is he part of the Rockefeller family or was he born with some sort of birthright and so you look at this guy and his name is Durer, right? And yeah, you could laugh at the name, whatever, but you look into it. It's like if you were to have central casting of like what the normal American was. Now, some of you guys might not remember the 2000 was it 16 or 2012 president presidential debates of that guy that wore that like red sweater? Do you remember that? Then bone, right? Thank you. Guys, remember that, maybe not as before your time. It's like, I just want to give that guy a hug, right? He's just wants what's right for the world. So few people like that anymore. It seems in public life. And so this guy Eddie decides to do the ultimate David and Goliath type exercise. Now, I don't know how I'm gonna do my best to describe this to you. The guy he was running against is the head of the Senate of New Jersey, okay? It's untouchable. An example would be like if a random candidate decided to run up against Chuck Schumer, okay? That's just or a random candidate would just be like, I'm gonna run against Nancy Pelosi. This guy runs the state of New Jersey. Now, he was to give an idea, he's been an elected office since 2004. Some of you were born in 2004, okay? I know I know that because I actually just talked to someone that was literally born in 2006, not even born. And so this guy has run the state of New Jersey. He runs the entire political apparatus and machine. And so when you start to look into it, you're like, all right, how did this guy make it happen? So you look at his campaign receipts are like, did he get a big contribution from the pharmaceutical companies? Spend a $153, $85 of which was spent at Dunkin Donuts. And the remaining $70 was spent on flyers and materials and so they said, what was your grand strategy? He's like, I just kind of showed up and asked people for their vote. And so he was conducted in an interview last night. The first thing he said is like, I have no idea what's going on, right? The first thing he says, but I did stay at a Holiday Inn express last night, but no, I'm kidding. But all of a sudden you read deeper into this and this is an important thing is he ran because he was so disgusted and he was so upset that he is a truck driver continually kept this economy opening and keep going and he just felt continually insulted by the people in charge.
'America Lost' Filmmaker Chris Rufo on the Poisonous Ideology of CRT
"Welcome back to one on one with Chris roof though. All right, so I promised we'd get back to that question of how we leverage our power and how we respond. But let me ask you the personal question. We had, I'm sure you've met him. We had James Lindsay on who's written the book critical theories, which goes into quite some detail. I love this stuff. I'm a one kid Harper goes in some real real detail on. You know, why quick, very, really happened. The role of quit theory the connection to Rachel justice and blah, blah, blah, blah. And I asked him, I had to, because, you know, as a child of people who suffered under ten regimes, I said to this guy, he was born here. Why are you doing what you're doing? Why are you deciding to take on the Goliath? Why are you walking into ariadne's maze as a lone researcher? And he said, and I love his response. He said, I just saw too many of my friends suffering injustice. Across academy being pillory being having their careers destroyed because they didn't want to acquiesce to this political dogma. Let me ask you, Chris, I've seen your film, which doesn't relate directly to what we're discussing, but I think there's a very strong overlap or there's at least a tangent that connects us in terms of what's happened to America in your film America last. But let me ask you. Why are you the guy who triggered the executive order in the Trump administration, banning critical race theory? What was the motivation for you to grasp with this Medusa? Yeah, I mean, it's pretty simple. I love this country. I love what it stands for. I love what it fights for. And I think I saw this hole that's opportunity this problem that conservatives had not developed a new vocabulary to fight these threats. And I thought I was uniquely positioned to be able to articulate it and also given the kind of courage to fight for it. And I think that we need to kind of come together and fight around these inspiring ideals and not let them be degraded and debating and destroyed. And I have a heart for it. I have a heart for people that are suffering for people at the margins of our society. And I saw very clearly that critical race theory is a kind of elite ideology that serves the status of people who are already fine and well off. Yeah. But actually embedded in that theory is something enormously destructive for poor and vulnerable people in our country. And if we want to actually help poor people, if we want to help broken families, if we want to help racial minorities live the full expression of their human potential and contribute to the United States to the fullest extent we have to fight this ideology because it's poisonous. It's pets. And it's anti American to
Doug Giles Tells Us About His Latest Book 'Psalms of War'
"Back. I'm talking to none other than Doug Giles, GI Ellie S he has a new book out called sums of war. There it is, psalms of war with a picture of David in a sling, and who created that picture, Doug Giles. Yeah, man, I did. And a great pilot for an incredible carrier. I won't mention their names. Because they're in the throes of some legal battles over a forced jab. But anywho, he bought the original painting of king David. This is all young whippersnapper David as a teenager, queueing up to put a big hole in Goliath's forehead as a teenager Eric doing what men should do, but all the men are scared. Yeah. They're lining the rim of the valley of ela and they're afraid to confront Goliath because they see a monster that's too big to kill. And David saw a guy who's too big to miss. So, yeah, I painted that. And throughout the book, I've got 30 different paintings. And I've done some incredible stuff on the biblical bad boys of the scripture that a lot of people when they think, man, when they think about Jesus or the apostles or the prophets, they think that they're just bearded ladies. And these guys were rough cussing fishermen that were hardy that they would stare down monsters had stare down pharaoh. And they took all kinds of persecutions and beatings. And I tried to through my art depict them as dudes instead of these pale skin little indoor boys who drink. And or boys I've never heard that before. That is
John Zmirak on New Film 'The Last Duel'
"I'm also talking to John smirk. What a great day. John Merrick, we've you want to talk about a movie. What do you want to talk about? I thought I'd lighten the mood a little bit and tell you about a movie that I saw, which I thought was a lot of fun. And whose message might not have been in the end, what the makers of the movie intended? This is the movie the last stool. It was the last stool, the last duel. A duel. Eric, Eric, get you digestion treated. This is warping your judgment. Wow. Because I was going to say that is the worst title for a movie. They need to feed that. The deal and it's 70 France. It's about the last trial by combat in the history of France. You know in the Middle Ages before we had elaborate developed judicial system, sometimes they would try a case and the two combat the two parties would fight it out. And the belief was the guy would give victory to the person who was in the right. Kind of like David and Goliath. Right, right. But this belief had faded mostly by the 1300s. But this is a true story, based on historians account where a powerful courtier was accused of raping a woman who was married to a much poorer, more obscure knight. And she goes to the authorities about it. The authorities side with the more powerful one, the guy who victimized her. Her husband backs her. The only way to get justice is for him to challenge the accused rapist to a combat tri. Trial by combat. And they fight it out. And in the movie, you see three different versions of the story from the husband's point of view from the accused rapist point of view and from the woman's point. This is like Kurosawa's rationale.
"goliath" Discussed on Reality TV RHAP-ups: Reality TV Podcasts
"Is just like what's going on me round play and then the guide is like and i guess. Oh the is is david the little pokey guy and goliath is the. Hey yeah glide this is a yeah but i assume that there will be some slingshot involved. I don't think. David defeated goliath by poking at tortured him. Yeah i don't think so either. And as far as i remember. I don't think goliath with some great orator that he just stood in the town square and everyone listen to him. Tell his tales. Okay now i'm looking at the goes to island one. Which was the cool thing where they made a face out of the moon. But it looks like there's someone shoving stick into the ground for some reason. I guess he's conquering the island. The ghost island perhaps because the arm is kind of in the air like e. Yeah or he's trying to pull over that tree. Oh add that to the track and field events that we you pull belt over ghost island. That's your next immunity challenge. Yeah i survivor. Track versus swimmers versus pilots. It's not what is gonna get picked off. I mean i guess the other two tribes of the passengers. So do they end up grouping up. I don't know that's the best way you can insult pilot pilot. You're such a passenger right now. They'll like they'll quit the game. You yeah exactly..
"goliath" Discussed on Amazing FBA
"With this join goliath in basle. No one's willing to fight goliath. No one's when insect amongst that will scan him and david sort of turns up one day. And if you've not read the book david and goliath by malcolm strongly recommend you read it really right back davidson's at one day and says i'll fight him and tries to put on the king's auburn. It doesn't fit him in his make sense as as an analogy hit that we can use which says Try and take them. What are the people that you've got some howland to be yourself. You gotta learn what works few more authentic to you in the midst of all of this and so david sort of cyber to a stream and i think picks up five pebbles he puts them in the pocket but he any needs one puts it in a sling and he swings this stein around in it strikes goliath in the head of goliath dies. And it's that kind of what are the. What are the things that we can put an ask sling to mean amazon. A great big almer. They've got the big fulfillment and the distribution and the instant answers and the clever apps and the data analysis. And all these things which have too big and that beyond that skype. So what are the little things that we can do to make a difference. Infamy this was always this was this was always the learning from this story when it came to ecommerce and say we've touched on them a little bit so when i was dealing with amazon bend essential thing that annoyed the mice. Was you dealing with the machine and you could never get through to a person and if you eventually got through to a person. They couldn't i the computer. The computer made all the final decisions and so became. Exasperatingly became complex. And so the the easy way amazon's do this was would have just been give me an account manager and i could have called them and they could have gone away and sell the problem in thirty seconds. But it it just it fella paul because they were not willing to do that and so you know this is where i took a lot about relationship because amazon does not have the relationship with the consumer. What amazon has is convenience than that one. You'll find and so if you want something you want something quick and it's you're gonna go to amazon so you've got to work hard to get the consumer to come to you. Keep buying from. I think that's really really important. So it's the little things it's the popcorn in the packaging. It's putting you find number on the website and being accessible on the fine. It's the just putting something extra in the box. For no apparent reason of new dislike somebody might include a handwritten. It's the way that you've own voted them with an email. That says tim ways to kill your house. Plant to mean this all these little things little s- times using your sling and don't underestimate the power of those because they really really resonate with your target audience in his simple things like that to keep people coming back. You don't need the big crazy expensive logistic centers show that nice and god blessed the hook group who is trying to achieve that amazon status here in the uk. And it's like you know if that's what you won't guy for gopher in a big white but for mice diverse. That's not what we're about. And i think that relationship and that will density and all of those little things that make a big difference going to be your winning keys and how you in effect stop people going to amazon and come to your website by. Yeah i guess You gotta look at the the giants weaknesses and then just do the opposite. I haven't the in some ways or naturally be the opposite. It's not hard to be the opposite of massive very hard to build very expensive to maintain logistic network of very clever artificial intelligence right so human human you know an artificial intelligence is probably the answer unless you said that the great weakness of his to be better than they are trying to manage six million dollars and i believe it's like five hundred million product lines. It's more than that. It's it's it's just ridiculous on the only way they can do is to automate everything and they are a technology company in that solution unity with a hammer everything looks like a nail annesley. Least everything is probably logical and worked for them and with they. Shoulders goodness knows. But i guess the the is so absolutely obvious to us as as interacted without system that we just as you said if they just for example had a person dedicated to your situation that probably could put with brain power than crazy an algorithm to do it. That's that's the weakness of an ai. Driven system isn't it. I mean. I guess it's like with google conscious funds for google and say is that restaurant really as good as says it is because that's not an option but a restaurant critic might actually just respond to a comment on the post. So yeah. that's really very interesting now. Obviously we've been one of the big things that i was in wins on and dines out his greatest selection. We've talked about lower prices faster delivery. How do we deal with a lower prices thing because obviously price is something that haunts us. If you sold on amazon for any given pay it holds solely. Can i really be more expensive boats. I can teach my convention break. Can i tell my suck every time. All those kinds of questions. So tell me about price and pricing power as a really really good point and i think i start off by dispelling. The myth amazon always the cheapest. Which and i think that's something that i've noticed. Change the less years she wanted. The cheapest doesn't mean it's going to be on amazon. Amazon stands for amazon. One stem for now is more convenience rather than cheek seems to be the the re that the heading down that said you as a third party seller. Us dc business are going to have to sell at a price which is competitive but at a price which makes sense feel business. And so what you what you have to distinguish. I think between your first time customizing. Your paid customer. So you'll first time customer is gonna look an awful lot of price they're gonna look at pricing guy rights. We've all done it. We just go to google shopping on a buy. This item on this is. This price decides this process sizes presence on cycle. But how can i add. Value is the key question here so you go to be competitive on dang thing you have to be the cheapest nothing being the cheapest his price to the bottom. I think is a nigeria. Weeden way we make night pretense definitely cheapest. But i do wanna give insane levels of value so i want the customers feel like if they spent fifty bucks with me but since forty five bucks amazon that something extra that they're getting for that five dollars to the main and their understanding why they spent that and they may be kind of titillated but they feel like they get ten dollars extra worth of value and that actually is a lot more straightforward. Tooting your mind. So you know. There's obviously when i'm not selling on. Amazon is much more money mike to play around with some not playing paying that commissions. I have choices. Things like packaging. I could put a gift with purchase in the books. For example i could run a scheme. Which says will what do a refer friend scheme. So i got two ma nice loyal customers. Listen if you refer a friend. Did i get a voucher for x amount of that first doda but will have you know a credit to your account so next time you're on the side you can get this for free or something and i'm i'm investing my money in my budget that way. Because that seems to make more sense that's going to have more longevity that's going to have more impacts because people are referring may verses may ten in the world. I think if you'll business literally google ads. oh giggle. Shopping price is going to be a big thing until you get year reviews of but i don't think it's the only thing but i for me. The most important thing is not price. It's finally how do you give great value. Yeah i like that. A lot i guess. What if you can find a bit of space between your. You know your costs and you'll price the selling price. I guess that gives you an option to be generous and yet still make a profit. Doesn't it's about fifteen percent that you not giving amazon but also the fact that you giving the spending fifty bucks or fifty pounds as opposed to forty five wouldn't make that much difference to me on a lot of cases. I'm not i guess. I'm probably a little bit careless with my money but like a typical amazon shopper. I've been trained to be a little bit price. Insensitive to a degree and forty five forty nine. I don't really care that much. But i really will care if the experiences really poor especially if it's a gift and not only but if it's a gift to yourself as another category i would say like my wife is a ton of of really beautiful nbc products. There's organic and whatever because she had problem skin childhood so for her. It's the ultimate luxury. And and i think i bought in for my wife. She bought the expensive herself. I think the the downside of a poor quality experience would really outweigh the price. And i guess those the audio consumers on their thinking about it yeah the buffet. You know and you've noted in some respects. I think he won. The consumers always want the cheapest price because then never loyal customers that is going to go where to sleep in effect website. Hoping and actually. If i'm honest with you i think that you much problematic customers that have the highest expectations. That were the first to complain when everything you know. You've sent it the wrong lettering. My pipes kodo zip code or something and it took an extra ten minutes for the possible to get hit there for the order for free. You know what i mean. It's they make the biggest demands. They have the biggest expectations. And if i can put it as bluntly as this that the biggest pains in the all's right and so so then the clients you want an in fact by just by being smart with your pricing policy. You can off light. Hope in japan to amazon or whoever let them have it you deal with that have had it knock yourself out right because these the customers over here that i want and i think you're right. I think there's plenty of people out there. For whom price is an issue. But it's not the key issue. There are other important factors. I think he also that if you give a gift again a little bit like to be fed amazon. Who are genius is a business particularly jeff. Basil's i guess not only the idea of reducing your adspend and putting money on a on a reduced product price equally. You could do the same thing that you've taken fifty percent. You're not spending amazon and keep the price the same put a gift in that as something. Psychologically very powerful about free stuff. It's kinda not free if you think it three but nobody really thinks it's conceit or at least most people want and here's the thing about gifts with purchase number big fan of a gift with punches discount. I'll tell you why. Let's say you know the the beauty company that your wife sells so she's you know the guy who owns a company with the company sinking average order value. Say sixty quid. Right sixty pounds. And so they've got that. And i think can be great and get some more customers. I could discount by twenty that would in effect save somebody twelve pounds by the time. You know that twenty percent discount. He's actually almost eighty percent of my profits or whatever it is. It's a big portion of your profits so raw them discounted by twelve pence. She calls up the candle manufacturer. That manufactures joe mullane candles. Or whoever's right khoza said listen. How much your candles now. Guy was minimum order quantity of thousand three quick age roy. I'll buy a thousand of them. Give me a fragrance. Colin call fragrance or whatever. It is german and you order a thousand kent with candles across three pants right so instead of discounting by twelve pounds. I'm putting kendall in which cost me three pounds. So i'm saving in effect nine pence his thing that candle. I'm going to put for sale on my website at a normal retail price of probably around seventeen twenty pounds right so the gift with purchases like by since big sixty pounds get a candle worth twenty pounds right. That's much better than spend sixty pounds twelve pound discount by for you and your customer to see. I mean obsolete beautiful. Yeah i love it. Because when win i guess. It's the true sense of a common thing. Entrepreneurship is supposed to be in the origin that the meaning of the word is space. Me something about moving resources from a lower to a higher value or something like that so in other words if you all the small middle on little person engineering this you've actually added values everyone because they've sold three thousand pounds worth of candles. I went going to sell you. Make more profit on the qasimi gets better value in the stuff they wanted in the first place and everybody want that twelve pounds. Whatever because they're spending money with you the prototype anyway. If they've really valued cash more than products they'd have the cash so somebody who loves candles and face. What by the way. My wife loves beautiful. Candles shielded some yankee candles the day so that would totally play with. My wife is in fact your customer avatar next door but it's it's really when you think you three as you just said it's just win win. It's which is beautiful thing. So i know that particular one works. I've done that many times. Yeah yes that kind of like. I say it's not price key point prices. No what's important value. that's what's important. The perceived value of the customer has more. They're buying yeah love that. That's a beautiful note and wished to sought to wrap this up. Because i know you've got to get back to help your clients and you'll businesses. If people want to. What would you might. You've clearly got just oodles of of really commonsense value. But based on you know hard one just because something sounds obvious doesn't mean it is for the first five years by against brick wall if people want to come and work with you might whether they find you. And how do they cope out that sure. I begrudge connect just head on over to the website met edmonson dot com. You'll find all my social media links their social media platform of choice or disconnect with me through the website. Be great to hear from you. Matt edmonds dot com fantastic. So my final question. You is is a sneaky one. But i'm going to keep doing it because it always produced an instant response. Which is what question. Should i have asked you that. I haven't yet. That's really great question. What questions should investigate it. You've asked me if i was going to start over again today. What would i do love. That's always a really interesting question. And the reason why. I think this is an interesting question. I remember hanging out with a guy cooled His since passed away in ag became a bit of a close friend. He's he's got started quick. Save years ago Next century guy multi molina. I think it was a billionaire. He's anyway had a lot of money. And i said to ag said ag. Because i was curious when the entrepreneurs listened but if you are starting against a you were in my shoes. Won't you do and he said to me without any hesitation he said supermarkets. And i'm like you do those again. Even you've now go as during tesco. The big things went absolutely. Because i see whether going wrong. I can make a difference on a no. I'm doing in that space. And i just thought that was a really really powerful and from that guy that actually he wouldn't change what he wouldn't have changed what he did. And i think is a great question gun. Ask entrepreneurs if she was starting against a few Excellent and may i ask you that same question than if you were studying today. What would he is very fascinating question. And i am actually quite quite topical. I would say exactly the same way as ag. I like i would go through. This filed find products. I would brand our build a website now building. Komo's business hesitation in my mind whatsoever. I wouldn't look at amazon. Not i wouldn't sell amazon. I wouldn't let i'm isn't being my primary source so-so ebay i'd be like. I am building that website. I love the idea of making more money in i. I love the idea of going to sleep and then waking richer than when i fell asleep because somebody somewhere in the world of my website. Yeah that's still so much. Kanye's that i have to say that's what that's what gets us out of better. I guess in this industry will look mass. I must let you go but thank you so much for your time. Just remains for me to say big big yankee full absolutely and thanks. Michael really appreciate it. Thanks so much. For listening to the ten k collective podcast for six and seven figure amazon selous. I really hope he found this show. Helpful we've run interactive small group masterminds for six and seven figure amazon sellers since september. Twenty seventeen members report things. Like i couldn't have done it without you and find each other. A great resource particularly in challenging times. Our biggest seller to date has broken through the eight figures a year. Mark in twenty twenty members of the ten k. collective must mind are not newcomers. They sell private label or custom products on amazon. And they make a minimum of about three hundred fifty thousand dollars a year or three hundred thousand pounds a year in revenue in most cases much higher than we currently running both online and offline versions of the mastermind to find. Find out more about that. Go to www dot the amazon mastermind dot com. That's the amazon. Must mind dot com. Mickey very much for listening to the show..
"goliath" Discussed on Amazing FBA
"Welcome to the ten k. Collective podcast for six seven and eight figure amazon and ecommerce sellers parts of the amazing. Fda podcast family if you want to scale fast target a seven forget exit and enjoy the process that keep listening evokes. Welcome back to the ten k. Collective podcast the place to be for six seven and eight forget amazon sellers but also ecommerce sellers so subset of the amazing fbi podcasts family. And today we're thinking a bit outside the box with a great guest matt edmund since thinking direct to consume marketing. But i would urge you even if you'll currently own you're selling amazon to think broader particularly if you have your own branded products developed products for private label custom products. This episode is definitely for you because we all all whether we sell to amazon on amazon or off amazon never sold in nominal. Wish to we can ignore. I was in presence as the the eight hundred guerrilla. All the goliath as guest matt puts it so being the digital david to the amazon. Goliath is today's topic and matt's well placed to talk about this. Having sold to amazon vend. Essential awhile ago and with two decades of experience under his belt in the e commerce a ton of value to offer. Hope you enjoyed today's show and take careful notes as if you want to see my notes to ten k..
Looking Back at the Secure Fence Act
"This october will mark fifteen years. Since president. George w bush signed the secure fence act of two thousand and six bill. I'm about to sign is an important step. In our nation's efforts to secure our border and reform immigration system congress approved the act with bipartisan support authorizing nearly seven hundred miles of new barrier along the southwestern border with mexico up until this point just a few dozen miles of border wall had been built and that happened under democratic president. Bill clinton under president george w. bush the secure fence act would focus on militarizing the nearly two thousand mile long border with mexico the act allowed vehicle. Barriers checkpoints increased uses of satellites cameras and other technologies order. Property owners would soon received letters from the federal government asking them for permission to enter and survey their land. This would lead to legal battles and property seizures with many of these moving into new administration's today reporter aaron nelson takes us to a university in brownsville. Texas we're dr. juliet. Garcia led a legal battle against border wall construction. This case is a reminder of the fights. Many continue to wage against an opponent almost impossible to defeat. Here's earn nelson. One overcast morning and late spring. Dr juliet garcia stands at the wild entrance of a defunct golf course overgrown palm palm fronds obscure the welcome sign where the university of texas brownsville. Golf team was headquartered. The golf course was popular with retirees and young golfers hosting tournaments for local high schools countless thousands of rounds of golf every year. If it's part of what we're trying to build here but that's gone now. What lies beyond the wall. Today is a no-man's-land. An outcome of goliath versus david kind of battle. This story begins in late. Two thousand seven a few months after the secure fence act became law the federal government targeted. Utd's land and other private land to try and build a border wall as president of the university. Dr garcia was forced to step away from the classrooms and into the forefront of an unexpected fight to protect the institution. She had helped create. Nobody wants to take on an issue like this. You know. I mean. I'd jobless to hire faculty not fight department of homeland security.
Democratizing Access to Hospital-Grade Disinfection with Eli Harris, President of R-Zero
"Talk to us a little bit about our zero. What is it that you guys are doing. how are you adding value to the healthcare ecosystem. Yes so it was almost sixteen months ago. Now with the academic. I started a a ticket hold. I got in touch with the two mentors in mind. Both entrepreneurs who i've known for about a decade and the three of us started talking about how there's certain events throughout history that just create everlasting societal and infrastructural changes in a dork way. We kinda like in what was happening of the pandemic to nine eleven. How after nine eleven. We have the department of homeland security. You have. tsa fourteen thousand agents. You still can't take a water bottle of where shoes through the airport. You go to a ballgame. You walk through a metal detector. These are all new standards that were created and adopted post nine eleven in some of these psychological star tissue after that event accelerated decrease adoption of those standards. But we never arrest fundamentally the world took on a new posture around security in all shared spaces at our thesis. Fear was at this event of the pandemic was going to broaden that word security to biosecurity to biosafety and in the standards that all organizations are gonna fold as they regard a human health in the safety of their staff their patrons of their communities at large so what we did. Kind of unpacking the disinfection industry. And we've learned quickly that this is a massive industry. Hundreds of billions of dollars market cap governed by these goliath players. Ecolab clorox se. johnson diversey. All of these companies are extremely old. Some over a hundred years old and more or less all pushing commodity chemicals and our response to the pandemic was to go around and host buildings down the chemicals. And that's what we did in. This industry has not evolved with the technology that is becoming become commonplace in almost every other industry. It's extremely antiquated in what we're doing with chemicals. I mean there's there's a lot of limitations there one is. They're not always that effective. There's a lot of human error and how they're applied there's a massive labor cost a massive op ex chemical costs at. It's horrible for the environment. So we got in touch with. Dr richard wade and dr wade actually ran cal osha for fifteen years. He taught at harvard oxford. Uc irvine. We like to call him. The michael jordan's disinfection. He's he's forgotten more about this industry than most of us will ever learn. And he's quite special but he let us on a study to really understand. What are the best tools that exist in infection prevention today. And why have we not democratized access to those
"goliath" Discussed on Entrepreneur on FIRE
"Say what's up to fire nation and share something that you believe about becoming successful that most people disagree with hello fire. Nation is so good to be with you today. A lot of business experts teach that we need to figure out what the goliaths in our industries are doing and copy that or a lot of entrepreneurs believe that's what we should do. And i think we should do exactly the opposite. I think of the story of david and goliath goliath had a huge advantage. He had he was stronger and bigger and had better armor in a better sword and shield than david hat. And if david had taken goliath gone in a direct hand to hand combat david probably would have lost and david took goliaths strength and turned it into a weakness by doing exactly the opposite. He showed up without armor and he kept his distance. He didn't take a sword and he was able to stay away so that goliath strength with that sword could not be used against him and from a distance where david move a lot faster than stay safe. He was able to sling. Those rocks and entrepreneurs can do the same thing we can find the tectonic shifts. Those things that are changing in and transforming the business landscape and do things differently than the goliaths are space. And when we when we think differently and come at it from a different angle. We can get a competitive advantage because generally those goliaths cannot as quickly as the entrepreneurs can in adapting to those tectonic changes. Well i love this message that you're sharing and i love the way you shared it. Which is within story. So thank you for that. I think it just brings so much more visualization and emotion into the equation which is fantastic and. That is what. I want to talk about because as you heard fire nation during the show. We're talking all about how you can leverage these business tectonic shifts that are happening right now in the world so that you don't just you know move up in line with your competitors but you'd literally leap frog them. So let's start by just breaking down business tectonic shifts. What are they and why are they so important for fire nation to know about so think of tectonic shifts in the world of geology. Right you have to tectonic shifts to tectonic plates. The move against each other and where that happens. There's massive destruction like earthquakes and volcanic eruptions but also where those tectonic plates are moving against each other. We can have massive growth such as mountain formation and the same thing happens in business. We are constantly surrounded by these tectonic shifts that are transforming our business landscape. Think historically of the tectonic shifts. We've all seen Such as the shift from brick and mortar business models to internet business models or think of the shift from yellow pages to search engines or the tectonic shift from from a desktop computers to smartphones right. We're surrounded by them and they fundamentally change. How businesses operate and generally takes the big companies a lot longer to identify and adapt to those and the entrepreneurs who can quickly identify those fundamental tectonic shifts and can leverage them can receive a huge competitive advantage over those competitors who.
"goliath" Discussed on Capitalisn't
"I admit i was coming up a little short. Actually i don't think so so. Think about social media for example. If i typically chris james tragedies to say if you're doing something that society doesn't like eventually you're gonna add the government after you you're gonna have the consumer satisfied you're going to have the walkup. Complaining is now going to be a good business. Long-term that sees proposition. I would like to see the numbers to trust that. This is always the case or most of the time the case i would like to believe so i wear certainly in the very long term is hard to imagine that this is a great strategy in a sense is a border version and you heard the term of the net promoter. Score is a marketing concept. People have used with a lot of success is the difference between the customers that we love you and the customers that hate you and i think that industries that the bad companies particularly but also indicated that they low net promoter. Scores are right for change so comcast it probably not but as probably a super negative net promoter score because nobody likes comcast and actually i love matt stoller that came up and said the worst. The sentence in language is from comcast. And i'm here to help. But so that is an industry that you know that people are upset..
"goliath" Discussed on The Indicator from Planet Money
"Sally herships in. Inc's smith on tenterhooks. This is the indicator from plant money. The global market for conferencing software is worth eight point seven billion dollars. And they're all these huge players vying for that money. I mean like google has one hundred. Twenty thousand employees microsoft has over one hundred and fifty thousand workers. Zoom has just a few thousand. It's pretty tiny. Zoom should never have beaten out. Its mammoth competition. So how did it do it. Dan show david and goliath tale technology. This message comes from. npr sponsor. The capital one saver card. You were an unlimited four percent back on dining entertainment and popular streaming and three percent back at grocery stores capital one. What's in your wallet. Terms apply see capital one dot com for details. This message comes from. Npr sponsor fund rise making investing in private real estate at as investing in stocks bonds or mutual funds build a more diversified portfolio today at fundraise f. You and d. r. i s. e. dot com slash indicator win kertzman is a research analyst who covers social conference platforms like zoom. So he spent a lot of time thinking about why some companies are more successful than others. What zoom did right. Was something really really simple. It focused on delivering happiness. And that sounds so esoteric and so non business that it's perfect. Okay wait a second. I have to push back here because as somebody who has spent like a great deal of the pandemic on zoom. I don't. I don't know how happy i zoom makes me. Maybe a lot happier than not having zoom zoom mission statement is to quote make video communication friction lists and its philosophy is quote delivering happiness for a lot of us especially during the pandemic videoconferencing has delivered a lot of happiness. I mean it has been a way to see friends loved ones family that you just could not see person. It's also been a way to keep your business going but let's be honest. There is kind of a love. Hate thing going on with online conferencing. It does not always make us happy. So we're gonna circle back to this later. I will hold you to that. Sally herships because we have things to discuss but in the meantime wayne says win the pandemic was its height. It was very particularly difficult time. And he says zoom offered videoconferencing. That didn't create you. Know another source of stress. Hit just works. There are only about seven buttons maximum on any given screen. It just works. And that's actually why we use a lot of google and a lot of the things we use when it just works. We're happy still. There are these other enormous companies that offer similar services and z. managed to beat them like cisco and google. So let's look at their mission statements to. Let's start with cisco's because eric wants zoom. Ceo used to work there. Stacey would you please read cisco's mission statement absolutely here. It is quote to inspire new possibilities for our customers by reimagining their applications securing their data transforming their infrastructure and empowering their teams. How are you feeling lost happiness. I choose happiness. Sally and eric reportedly says that when he worked at cisco he quote did not see a single happy customer. I mean granted. He is now the competition. So you have great itself. But still and he destroyed that has all these really fun. Features for instance you know. I'm talking to you now from the surface of mars. I could have a moustache if i wanted to. Or there's like skin smoothing technology to make you look like young fabulous. This is all true but sometimes the special effects can backfire. Which is exactly what happened to this lawyer in texas. Who had what you might call a tiny little mishap during virtual court. And you need to know. His filter was a cat. Mr pot and i believe you have a filter turned on in the video settings you might want to Judge if somehow you miss this video it is it's epic it's like this little cuge kitten phased sue sweet with little folded down ears and this giant rolling is and the little kittens houses movie with the lawyer so you have these two very serious sort of peering into their cameras and this cat live not. I'm not a cat. it's amazing. I mean it's it's like in my opinion one of the best things to come out of twenty wani anyway back to cisco which does not have a cat filter when eric left cisco and founded zoom he decided to make happiness key and weighing. The analyst says. Don't be skeptical. The strategy worked even talking to a lot of the folks who are working at zoom. It wasn't just something on the board that they followed. It really had a different Way that they handle customers but of course we can't really keep talking about zooms big win without looking at one of its biggest contenders the eight hundred pound gorilla. Google google basically owns us. All we use g mail and calendars and google maps and google has own video conferencing software. Google meet also google hangouts. So let's look at google's mission statement your it is quote to organize the world's information and make it universally accessible and useful. It's not feel feeling nothing. I'm dead inside but to be fair. Google has been organized it's been trying to dominate the conferencing market but unlike zoom google is a giant company. It wants you to use all of its different products and services so it inadvertently put this speed bump in place one of the challenges. Google threw up there and any barrier at this time. Perhaps one too much is that you actually had to use a g mail address also if he were a paying glow customer. You can't just buy glow meet. You have to buy a package and this is where zoom out again. Not only do make an effort to be easy to use but it was also easy to buy which in terms of business strategies sounds almost comically obvious but again during all that disruption when the pandemic hit some of these conferencing software companies were forcing potential customers to talk to us sales rep. I and there could be a weight of multiple weeks to do that to be fair. Google video conferencing has done really well and of course ellie zoom has had its issues. It has not been totally smooth. Sailing security was a pretty major issue for a while. I don't know if you remember people zoom bombing stranger showing up in meetings. And that's a problem. If you're trying to have some kind of secure conversation wayne says zoom has solved the problem and he said there was a very good reason that it jumped on that issue so quickly. Trust as it's often said is earned in crops and lost in buckets makes sense but we can't talk about seen without talking about the other kind of happiness like the kinda feel dreaming up from my soul after a day of staring at a webcam on my god fatigue is real the amount of my brain devoted to like worrying about fly away. Hair his like quintupled last year. I spent so much of my time. When i'm supposed to be talking about economics wondering like if my hair has been doing that all day it's a problem all right but still. I think we have to just admit that video conferencing is probably here to stay. It can make life better in so many ways. Yeah it definitely can. But i think you'd go ahead and through my camera right now sally. This episode was produced by dave blanchard. It was fact checked by michael and the by cake kincannon. The indicator is a production of an arc. Ps i am not a cat what happens to police officers who get caught stealing lying or tampering with evidence. Each week we open up an internal affairs that used to be secret to find out how well the police police themselves. Listen to on our watch. A podcast from npr and kate..
Shopping for the Web
"This season. We've been unpacking the longest year in tech history. Nineteen ninety five. The year our future began so much started in that time but few changes were more consequential than the advent of online shopping. In just a couple of decades it's grown from a handful of startups to a team of goliaths and we couldn't live without them. But as we'll see the dominance of certain online shops is only partly due to brilliant business maneuvers. Now like i said amazon is not the entirety of commerce but it is the big fish in the pond so let's begin their why in nineteen ninety five did amazon start delivering packages. What made it possible. And what's at founder. Jeff bezos on a path toward shipping billions of packages every year. He immediately understood the whole idea of transferring currency at making trades with this new use of this relatively new technology. The internet robert specter wrote the first book on amazon. It's called amazon dot com. Get big fast and that should tell you something about the amazon origin story. It's a story about capitalizing on a particular moment. Seizing the day in the early nineties. Basil's lived in manhattan. He was making more than a million bucks a year working at a hedge fund that relied on algorithms cutting at the time and it speaks to the sort of business. Basil's believed it. A data driven business and automated business. Meanwhile the hedge funds founder. David shaw adebayo's and a few others to look into this newfangled internet thing see what kind of opportunities were there. So jeff and other people looked at various product categories. In of all things books rose to the top as the most obvious product category. Why books
"goliath" Discussed on The Bible...but Funnier
"The philistines with sworn enemies of israel. And so it made sense. They ended up in the war. The philistines and the israelites. Both camped opposite signs of a valley ready to do battle. Now they just wanted each other made slowly faces in the direction of their enemies however one day the silly faces ended the philistines called authors. Secret weapon a giant named goliath. Oh gaffe the guy was nine feet tall with some seriously thick and heavy armor. He had this spear that weighed more than most dudes of the day. Goliath stepped forward his footsteps causing many quake's these riots. Quick to but not just because the ground was shaking because they were scared out of their minds glaviano side in a big booming voice. Why have you dead come up to battle. I will make a deal. The only chance you have to win. Choose a fighter for your side and send them against me if he wins. Then you win this battle. We will commit to serving you. But if i win. This is a lot more likely arming. Have you seen the my biceps. Then you must be. our servants. Goliath drove a hard bargain was an offer. The israelites couldn't reviews because literally they couldn't philistines had a giant on their side. So is the king of the israelites at this time. He looked down at his minute of valor his fierce warriors. But they were all trying to hide behind tents and barrels one guy shouted knows goes every soldier mainly put their finger on their nose saul saw that no one wanted to fight so he became greatly afraid meanwhile in a city far away from the battle. A young boy named david of bethlehem traveled to the camp on his father's order. David had to bring food to his three oldest brothers who certain saul's army. He also carried with him a wide sort of cheeses for the commander of the army. No i didn't have that in. That's in the scripture. David not worked with the sheep but he left them in the care of another so he could go on this journey to become the world's first store dash deliver when david finally got to the camp and found his brothers. He walked into a meeting.
Wet Notes 5-6-2021
"This is wet. Notes here on scooby. Shock radio for may six two thousand and twenty one. I want to start off today with a story. That is a bit of personal meaning to me. And that's a story about what some recreational divers found while diving out in hawaii. Awful and i. Now i have quite a few dives out there. Awful and i and these divers found some unexploded world war two era ordinance. They found two bombs. One was at seventy four feet and the other one was at ninety four feet. The divers immediately notified to hawaii division of aquatic research. Who went out to investigate it and confirmed it was unexploded ordinance the report indicated that the munitions were about three hundred yards offshore. The exact location wasn't disclosed when but it may be in the area of the first and second cathedrals again personal for me. Because i have probably about at least twenty. Five dives onto cathedrals as of now. There aren't any more updates and there was no mention on the divers website and they run many charters out to the site. Let's see where this goes. I recently checked out the four ocean blog to see if there was anything of interest will there was a lot but one thing did pique. My interest for ocean occasionally does a blog on plastics around the world. And that's where they identify articles or stories that talk about the plastic crisis facing the world. Now one article was from interesting engineering and it was written by deora as deamer and this was about plastic eating mushrooms. Yes certain types of fungi can ingest and eat plastic apparently in two thousand eleven some yale researchers discovered rare mushroom in the amazon forest and it was able to digest and break down plastics. One of the scenarios suggest that these plastic eating mushrooms could be placed at the bottom of landfills interesting over the years. There have been various successful experiments. So what's the holdup perhaps speed. It takes times for the mushrooms to eat and digest the plastic and there's also competition for other investment now. Here's a bit of disturbing news that i saw from dima apparently there's going to be a virtual meeting of the florida fish and wildlife conservation commission or dfw see on may twelfth and thirteenth one of the topics on may twelfth. I think it is a two. Our discussion is to review and update the goliath grouper. Now this review is to look at if they should allow a limited highly. Regulated harvest of the goliath grouper. Why well that's a really good question now if you go out to the f. w. website you'll be able to find a detailed Presentation on this review. Even if the science holds up and supports the harvest. I would have to ask if the enforcement is of a regulated harvest. Dean feels that. The economic value of the goliath grouper are better served without any harvest and continue the protection they currently have. Sos thousand island. Well what's that all about. Well for those of you are familiar with the saint lawrence seaway in the thousand island region. Sos stands for save ontario shipwreck thousand island chapter now. This was reported in scuba news. Sos thousand island wants to create an artificial reef off of brockville in canada. Why are they making such a bold proposal. Were there are three main objectives. I an artificial reef will reduce the pressure on the local historic wooden shipwrecks and then second. An artificial reef can preserve the maritime history of ships that had been destined for scrap and finally this effort will assist the local aquarium in promoting maritime heritage and discovery. This is still a long way off but there is some good news in that day of identified a ship that could be used and it is the former canadian coast. Guard vessel the c. c. g. s. mont. Mandy now this ship was built in one thousand nine hundred sixty three and it was decommissioned and sold in nineteen ninety nine. Let's see where this one goes. Well here's something that. I just saw from patty. I think it was on the patty pro blog. Patty women's dive day. Two thousand and twenty one is coming and the tagline on the blog was celebrate the connection between mandy and the ocean. This year's patty women's dive day is july seventeenth 2021. This event started six years ago in two thousand and fifteen and it was started as a way to encourage more female participation in sport scuba diving to date there have been over four thousand patty women's dive day events in over one hundred countries. I'm sure last year was a little tough to get events planned and executed safely this year. More places are opening and travel is picking up. Everyone can participate be on the lookout for patty women's dive day event in your local area or maybe even travel to a nice destination to participate and finally today. I thought i'd give everyone and update on traveling. To the bahamas. As of may first the bahamas ministry of health has released new guidelines for entry departure. I if you are fully vaccinated for covid nineteen that's two weeks from your final. Does you don't need a covid. Nineteen tests prior to entry. Nor do you need to fill out the daily health questionnaire or get a covert test. After your fifth day on the island. You'll still need to apply for the bahamas. Health visa prior to entry. And you still need to get a covert test before travelling back to the united states. Now we're heading to nassau a may twenty six th so these changes make things a whole lot simpler. Hopefully more countries will open up. Like the bahamas. Well that's it for wet notes on may six two thousand and twenty one here on scuba shack radio
Storytime: 100 Rooms
"Round everyone. One hundred rooms The morning of frederick's one hundredth birthday. He woke up with a smile. He'd lived a long happy life working his way up to become a successful merchant and raising three daughters whom he adored their names were harmony melody and colli appeal. Frederick always loved music but he was too busy buying selling and trading to learn how to play an instrument so we'd given his daughter's musical names in hopes that sunday one of them would become a musician harmony. His oldest didn't seem very interested nor did his middle child melody. A colli appease ears had always perked up the opening notes of any song and from a young age she was dabbling in all sorts of instruments from the violin. The piano to the drums to celebrate fredericks one hundredth birthday. His daughters threw him a big party at his grand mansion. All one hundred rooms of the mansion were brimming with smiling chattering guests after the guests had gobbled up their cake and gone home. Frederick called harmony melody and goliath to his side. More daughters today was marvelous. Thank you glorious party harmony. The eldest had grown up to become a businesswoman. You're welcome father. It was such a pleasure organizing the guest list and ordering all the supplies and everything looked so. Perfect fredericks middle daughter. Melody was a hotel manager. The staff setup. Everything just as. I requested the tables the chairs the flowers. Everything frederick smiled at his two daughters. You both didn't beautifully then. He turned his eyes to his youngest. You alive those musicians. Wherever did you find them. I've never heard such wonderful music in my very own house.
"goliath" Discussed on Influencer Networking Secrets Podcast
"I will play. I mean my website is probably the best place to go. Just simply al mcbride dot com. That's a amc. Pri dot com undiscerning few resources. There that if you go out mcbride com slash many chorus. I have a little A day for week or so An email course on giving you the psychological answer negotiation through little examples little stories. I've been told it's it's a good read with. That comes a a negotiation preparation schicchi. It's the first few pages of a longer cheat sheet that i use with clients. And so there's that but as a sentence also what you mentioned earlier which was the dealing with goliath. Podcast is on a wherever you got your broadcasts or trip. And also linked in them unquote. Active on linked in with people are interested. That can look up. they're awesome. Well being out of questions for the moment my friend i will just ask if you have anything else for the good of the order. You want to add before we sign off. I mean look. I think people in some ways over. Think a lot of the negotiation When they're going into make some some some business deals discreet as said to act with values treat other people will talk to people like human beings at its as he said be curious genuinely curious in the needs of the other side and then framing your Situation in your offering if you will or your needs to slot in his best to counter about i know that sounds very overview like but that's some of the key principles they're just as i said act with integrity and and most people will do. Okay know if you want to have more strategies and more a techniques and methodologies around that you know absolutely pleased to get dutchman. It's said a lot of this is based on on those subsided. Principles that a lot of people as the intuitively. No good word. Thanks so much for joining us on influence. Networking secrets left abbey back again sometime soon. My friend thank you so much bullets. Great conversation cheers. Thanks for listening to this episode of influence networking secrets. Don't forget to go to the poll. S edwards dot com forward slash influence or networking secrets. To get signed up for your free copy of influence or networking secrets. The book if you found this episode helpful please share with someone you know who would benefit. See you next time..
"goliath" Discussed on KLIF 570 AM
"With real news and information. 5 70 K. L I f I'm Freedom Ross. The federal government is partnering with the state of Texas to launch three covert 19 vaccine mega centers, including two in the D FW area, South Dallas, a new site. Fair Spark in Arlington decided a TNT stadium. Together. These sites will be capable of that ministry more than 10,000 shots in arms a day. Jeff Zion, says the Biden administration's covert 19 coordinator and says federal teams are being deployed immediately. Toe work with state and local resource is to open the sights. Shots are expected to begin the week of February. 22nd. North Texans are weighing in on Dallas Mavericks owner Mark Cuban's decision not to play the national anthem before home games so far this season. There's a lot of controversy, the message is trying to remove themselves. I think they're trying to get back to basketball, and I think Bob says good intentions behind not doing it, but I think it just has the adverse effect. Because now it talking about it. Professional sports teams across the country have caught grief and recent years for allowing players to kneel during the anthem in protest over social injustice is not clear. If the Mavericks will play the anthem again this season. If you would like to receive breaking news updates, Text K L I F 267664. It's time now for the Calyx of traffic Watch. Here's Dave Allen. Self down. Dallas North Hallway, a belt line road. There's a disabled vehicle blocking the right lane. Traffic is slowing right around the Rapa ho Ah! Crash in downtown Dallas on North Valley. I 35 in year Commerce Street. This is in the right lane now westbound 30 your jam through the cannon all the way back to I 45 Something like 45 at Simpson's toward road still have a wreck, blocking the left lane that crash in Arlington on westbound I 30 just after Cooper Street has been cleared with Kay Goliath right.
"goliath" Discussed on KSFO-AM
"Continue, Senator Ted Cruz remains with us. Now. This is a rare moment. We're talking about Robin Hood and David's, You know, slang, Goliath and Goliath runs toe big government for help. Um And so I said, Go out. Rare moment. I agree with AOC. You tried to have me murdered last week. It's not gonna correct me if I'm wrong. Um, I remember the event as you calling for a legal audit of the election. The way something Democrats have done in the past. Well, that's that's exactly right. And this so quick, Oh kerfuffle started because AOC sent a tweet that actually made sense, saying that that we need to ask why Robin Hood is shutting down or very citizens from trading and giving special rules for hedge funds. And I thought, read it and said, I'll be damned. I expect she agree with what she's saying. So I retweeted it that I wrote. Two words fully agree, and and then simply, uh Arrow pointing down and and she responded by by losing her mind by by sending a syriza of screening tweets, accusing me of trying to have her murdered, which which is really unhinged, and I got to take on Yeah, it reflects where the Congressional Democrats are. Now they're filled with rage. They're filled with hatred. And for four years, the Democrats in the media have defined themselves in their party by hatred for Donald J. Trump. That's who they are. They don't believe in anything other than hating Trump. Now, when they have control of the White House, both houses of Congress. They're trying to kill everyone. It's like the end of the Godfather movies where they're crying like Michael Corleone at the end of every movie. Settles is the deaths and tries to eliminate his enemies. That's what a Lucy and the left is trying to do. They're trying to destroy. President Trump. They're trying to destroy me. They're trying to destroy every conservative. They want to destroy you. And they want to take the 75 million Americans who voted for Trump. And try to falsely paint them as a bunch of racist, bigoted rubes who need to be canceled in a race from society and this spontaneous Insurrection. It turns out the pipe bombs were planted the night before, according to the FBI. Senator we live in troubled times. You are emerging voice of leadership insanity and keep up the good work. We appreciate you checking in with.
"goliath" Discussed on Raising Christian Kids
"The lamb who was slain. that's in revelation five eleven twelve. You can reword this information to share with your child for little ones bible toys dot com has an action figure that you can play with to act out the biblical story and i will have the links and the show. Notes and ministry sparked dot com offers free teaching aids also twinkle dot. Com has a free powerpoint. This is a great tool in which you can have your child. Teach the family about the story of david and goliath child retain lessons better if they're afforded an opportunity to teach others in the family or friends for older children. There is a plethora of free activity worksheets bible pathway adventures dot com says to enjoy our free bible word. Search david and goliath facing the giant fun for kids to print and learn more about david. Samuel king saul goliath in the philistines. And remember we face evil giants every day in our world. They may not be nine feet tall but they are equally intimidating and teaching our children to rely on jesus as their savior. They will have the holy spirit's powered overcome whatever giants. They will be facing. Remember if you like what we're saying. What reteaching it raising christian kids. Please tell others this week. I'm offering four king of glory children's books from rock international. Just email us at raising christian kids at g mail dot com and tell them you listen to episode thirty one and you want to be placed in the raffle theresa one of these free books and you can watch the king of glory movie for free and i will have that link in the show notes. So let's together go out and slay those giants. This podcast is part of the edify. Podcast network edify is a faith inspiring app. That brings together the best christian podcasts. In one place for your listening enjoyment cut through the noise and grow faith by diving into the world's top christian podcast today download the fifa for free from the app store or google play or by going to edify dot app that's f. I dot tap..