6 Burst results for "Ginny Dietrich"

"ginny dietrich" Discussed on Marketing Over Coffee

Marketing Over Coffee

06:14 min | 9 months ago

"ginny dietrich" Discussed on Marketing Over Coffee

"There's a lot of applications for this for marketing most commonly for internationalization. If you want to see how your site is looking and other parts of the world and whether the translations are correct and if they're up a lot of times these internationalization projects go awry. You can actually keep track of what's happening and get in there. And for competitors to people don't realize that competitor's Concetta their website so that if you're coming from a known company that they don't want to see content they can actually route you to older content or two different stuff to keep you away from the most current stuff and again. Vpn We'll get you right around that we choose express VPN because it's simple to use just download the APP press one button to connect and it works on all your mobile devices even your phone so if you want to stream video from your phone you can just click with one button go. They're rated number one by wired tech radar the verge and more you can use express. Vpn To watch shows. It's ridiculously fast. There's never any buffering a lag you can stream in hd no problem as compatible with all your Devices Phone Media Council Smart. Tv's and more so you can watch what you WANNA go or on the big screen wherever you are and so here's the deal if you visit our Special Link Right now express APN DOT com slash embassy. You can get an extra three months of express. Vpn support the show. Watch what you want protect yourself at express VP N. dot com slash embassy. All right so I have a whole bunch of spin sex links. You've got a ton of articles. Just great stuff talking about where to start as far as certain areas you know what kind of things to track. And it's just amazing. What's the one for you if somebody comes in the door like okay? I want to actually measure stuff. I'm tired of saying that we got them. Fifty billion eyeballs. Just because we have twenty billboards you know that the rate would like what's the starter set. Where would you tell somebody to start off with sure? Yeah usually I mean. I'm not naive enough to think that we don't need the vanity metrics because they do tell something so we did you start with things like website. Traffic fans and followers email subscribers and things like that. That's usually where people stop and that's for us. That's the very very beginning because it doesn't tell you a lot from a business perspective but it does tell you if something's working or not so if you see a decrease in website traffic suddenly you know that something has is. I have a great example. I was in clients Alex Account last week and I saw on January sixth and February sixth Huge spikes in traffic and I was like what is happening in ended up that they were being attacked through. A cookie bought that they were using. But you know those are the kinds of things that you should be paying attention to because at the very top level you it will tell it will give you enough information to be able to tell if something's working or it's not start there and then as you start to go down you can do attribution in you can take attribution than lead that into marketing leads marketing qualified and then says qualified and then closing conversion. So you know there are certainly different metrics at all those levels but you definitely. I don't see an issue starting with website traffic in email subscribers and fans and followers all right and then how about so for the next year. Obviously this new program educational opportunities for pesos huge. What else are you excited about? What else is going on? That's all we're doing it's big. It's huge I mean. We've been working on it since last summer bay in. We're joined now launching it. So it's one of those things where as a business owner you're trying to figure out what's realistic in terms of revenue and there's certainly a revenue share with Syracuse in. How we figure all that out and so just for me for my perspective China. Figure out all those pieces to on top of it all is. Yeah that's ongoing. Well that's great. You're very inspirational and that you are. You're doing even beyond Agile Agile Marketing. It's like going out there and you're the one cutting the trail through the jungle trying to figure out what the heck is going on. I mean it's making up everything on the Dan the fly. How do you cope with that? The fact that risk is such a huge part of what you're dealing with everyday. I mean. Enjoy it last year. Twenty nineteen was really roughly took a lot of risk in the costs a lot of money and we didn't see a return so that was rough but I was just saying to my team yesterday. It's interesting that we didn't do this particular particular thing three or four years ago when we probably should have. But I'm glad we didn't because we've learned so much and we've learned how to use paid social especially to translate to sales in the last three years that we didn't have we didn't have that knowledge and we've learned how to use a learning management system to help students through a process and we've learned how to do adult education and so we've learned all that stuff and certainly it's been risky and it's cost us a lot of money in their lots of failures. But I think it's given the opportunity to really warrant. How all this works so that we can bring the best products forward yet is crazy. This is just. Nothing's ever linear. It's like every once in a while you start getting paid for stuff that you're like I never thought I'd make a buck on that and the other things that you know doing well our challenge all right so if people WANNA learn more spin sucks dot com of course the easiest place to go. I don't know any. Do you put your social presence out there. Do you want people to follow you on twitter? That stuff yeah. I mean it's all just my name but go to sprint flex so you could just click buttons so foul. That sounds great. We'll have links to that and the latest stuff on pay so you can check that out and of course you can always sign up for the marketing or coffee newsletter. So that you don't have to write down. These links are to dues as you're operating heavy machinery or drinking alcohol or whatever you're doing because we don't want you to get her. Just get the newsletter. It's that easy. Dot DIGITAL DOT COM. Sign up at the site will send you the links out so you can just click can go and always works Ginny Dietrich. Thanks for joining us today. Abby finally right that will do it for this week so until next week. Enjoy the coffee. You've been listening to marketing over coffee. Christopher Penn looks at Christopher SPN DOT com read more from John J J W fifty one fifty dot com. The marketing over coffee theme song is called Mellow G by Funk nastiest and you can find it at musicality for Mexico or.

Dot Concetta Christopher Penn VP Ginny Dietrich Syracuse twitter Alex Account Abby Mexico business owner China John J J W
"ginny dietrich" Discussed on Marketing Over Coffee

Marketing Over Coffee

08:07 min | 9 months ago

"ginny dietrich" Discussed on Marketing Over Coffee

"Marketing over coffee with Christopher and John. Good Morning Welcome to marketing over coffee. I'm John Wall Today. We're GONNA be talking about PR marketing measuring everything. The peso model and the person behind peso is ginny dietrich. She's the founder and CEO of Spin Sucks and hosted. The sprint sucks podcast. She's run grown an agency over the past fourteen years and also co author of marketing in the Round Ginny. Dietrich thanks for joining us today. I wish people could see you because your hands are like I do. Oh that's a whole new thing to we're doing squad. Cast is a new tool that I've tried and we were on caster forever and then caster is like good most of the time. The thing squad cat has been a little bit better like the sounds a little bit better. But it's also been wonky. I'd had one or two fail so the backup recorder the bet. Yes we live and die by the backup and people are like to teach the batteries on the yes. We need to change the batteries. Let's start though for people who don't know you. I. It's funny too. I was thinking I was like. Why hasn't she been on so much earlier? Funny you're like. Would you like to be gassed? And it was like cheese John. I thought you'd never ask. I mean it's only been like fifteen years Bamut it's been for at least came up with the reason. I figured out what the deal was. So much of what you do is groundbreaking and cutting edge stuff in measurement and stats and we have a guy who's I will tell the story really quickly. I was on a conference call yesterday with web in. Its but they told me that they are data scientists like Oh really. We'll tell me more. I started to ask questions so then I said we'll do you know Christopher Penn and they're like no no who that is. I'll just you that we're done. We're out here. No data scientists. Y'All know Christopher pen was going with that we gotta get back on measurement arm. Okay so tell us about what you do for sprint. Sucks though you have a picture. What's your what's your your pitch. Oh okay so it's been sucks. You know it started as a blog in two thousand six in. It was a complete and utter disaster. And Truth be told. I have zero idea why we kept going because for the first three years it was a whole but I think there wasn't anything to compare it to an so we just kept going and it literally took three years before we started to go. Well I get how this digital marketing thing works in how blogging fits into it and so from there. It became a book. I did a ton of speaking in marketing. The book traveling the world and Blah Blah Blah Blah. And then. I had a small one and decided I needed to stay home at not needed to wanted to. So we looked at how we could take the things that we teach at a theoretical level on spin sucks and dignity into a practical level and do that professional development so today we had this been six academy which does online courses coaching. And so you you've been able to transition from agency running this for everybody to giving people the you know the teaching a man how to fish kind of thing. Yeah A. N. we've really gone from the agency. Side Does B. Two B. Manufacturing communication since we've gone from that and we still do that but more into teaching communicators that just the theory that the practice. Okay and then the cornerstone of this. Well I say it's the cornerstone but you could tell me otherwise there but peso the whole idea behind being the measure. What's going on and kind of your pr? And you're all the way across all your digital marketing tells more about that based on model is this is sort of like the blog like it just came out of something and became something that. I didn't anticipate it was the process that we used internally at the agency and we were using paid earned. Sheridan owned media. But we were calling it that we were certainly doing content in social end some search engine marketing and of course media relations reputation in thought leadership and all that kind of stuff and we had a process but we named it and so when. I wrote the book. The publisher said to me He. Can you put a name to this and create a diagram so we sat in a conference room when we just started putting things up on the whiteboard to see what we could come up with and we went back and forth because we we believe that you should start with content with owned media and go to earned or shared and then paid and so you know but that acronym work all ESPN OS EP? It just didn't work and finally were like wait a works so one of the arguments get from communicators as we never start with paid media and I agree. We don't so you don't have to start paid media because of the acronym is in that order but what that's what we did so I named the peso model at that time the ACO model existed. You know people were talking about insured on but they hadn't added that the pay pieces especially in our industry and then I had a designer design a graphic and it just went. I mean took off if I had realized that it was going to do that. I would've put some more strategic into it but I didn't I mean it was literally because my publisher said. Can you put a name to this? End Critic right right and bundled up. That's the thing that everybody misses. I mean is that it's so easy to create these models and and do all this analysis but if you can't bundle it up into something easy to remember you know it's your. It's it's only going to be adopted by the people that exercise and eat right. They're the only ones that have the discipline to like. Dig It all this whereas you can throw peso at anybody and they now. Suddenly you've unlocked their world for them. Yeah and the end. They use it as a planning tool. They use it as a measurement tool they use it. You know it presentations. They use it with clients to say. Hey listen we can use this model to demonstrate results and it's it has changed the world for PR industry for Short are. We're GONNA talk more about that and what's going on all those fronts moment. We have to pause and think. H refs for their support of marketing over coffee address makes competitive analysis. Easy their tool show you how your competitors are getting traffic from. Google and y you can see the pages and content that send them the most search traffic find out the exact keywords their ranking foreign which back links are helping them rank from there you can replicate or improving their strategies. I've got a link to video one of Chris's. Us answer he's talking about using a data. Exporting and then doing further statistical analysis on it to basically prove if social is affecting organic results or post length affects it and so from checking out that video. You'll be able to see how he takes data even beyond the Basic DASHBOARDS and reports. You can get but of course I use it every day. We're always checking out. Competitors and other websites to see who's got the domain rating and see how they stack up against competitors and who's actually for real or WHO's not for real so if you're not getting significant search traffic tools also help find topics worth creating pages or content on. You can easily see estimated search volumes engage traffic potential with the keywords explorer. Remember it's h rifts but spelled H. R. E. F. S. dot com so that's a HR AF DOT com. Check it out until the marketing over coffee and we thank them for their support of the show. Okay so talk about on the east and Christie's say don't lead with paid. Where do you normally see folks leading with? What's at the topless where they start? Usually you know I I really i. It certainly depends but for most organizations. You really want to start with owned because if you don't have owned you don't have anything to share on social. You don't have anything to prove to journalists that you have something significant And you certainly don't have anything paid so I would. I would always start there and then it sort of depends like I have a client right now. Really wants to do paid media. Their businesses just launched in January and. I'm like no. We have other things we need to do first. Let's not spend money yet. I keep pushing them back but.

Spin Sucks ginny dietrich publisher founder and CEO Christopher Christopher Penn John Wall Christopher pen Bamut Google Sheridan ESPN A. N. Chris Christie H. R. E. F.
Gini Dietrich talks PESO and Spin Sucks

Marketing Over Coffee

06:05 min | 9 months ago

Gini Dietrich talks PESO and Spin Sucks

"Good Morning Welcome to marketing over coffee. I'm John Wall Today. We're GONNA be talking about PR marketing measuring everything. The peso model and the person behind peso is ginny dietrich. She's the founder and CEO of Spin Sucks and hosted. The sprint sucks podcast. She's run grown an agency over the past fourteen years and also co author of marketing in the Round Ginny. Dietrich thanks for joining us today. I wish people could see you because your hands are like I do. Oh that's a whole new thing to we're doing squad. Cast is a new tool that I've tried and we were on caster forever and then caster is like good most of the time. The thing squad cat has been a little bit better like the sounds a little bit better. But it's also been wonky. I'd had one or two fail so the backup recorder the bet. Yes we live and die by the backup and people are like to teach the batteries on the yes. We need to change the batteries. Let's start though for people who don't know you. I. It's funny too. I was thinking I was like. Why hasn't she been on so much earlier? Funny you're like. Would you like to be gassed? And it was like cheese John. I thought you'd never ask. I mean it's only been like fifteen years Bamut it's been for at least came up with the reason. I figured out what the deal was. So much of what you do is groundbreaking and cutting edge stuff in measurement and stats and we have a guy who's I will tell the story really quickly. I was on a conference call yesterday with web in. Its but they told me that they are data scientists like Oh really. We'll tell me more. I started to ask questions so then I said we'll do you know Christopher Penn and they're like no no who that is. I'll just you that we're done. We're out here. No data scientists. Y'All know Christopher pen was going with that we gotta get back on measurement arm. Okay so tell us about what you do for sprint. Sucks though you have a picture. What's your what's your your pitch. Oh okay so it's been sucks. You know it started as a blog in two thousand six in. It was a complete and utter disaster. And Truth be told. I have zero idea why we kept going because for the first three years it was a whole but I think there wasn't anything to compare it to an so we just kept going and it literally took three years before we started to go. Well I get how this digital marketing thing works in how blogging fits into it and so from there. It became a book. I did a ton of speaking in marketing. The book traveling the world and Blah Blah Blah Blah. And then. I had a small one and decided I needed to stay home at not needed to wanted to. So we looked at how we could take the things that we teach at a theoretical level on spin sucks and dignity into a practical level and do that professional development so today we had this been six academy which does online courses coaching. And so you you've been able to transition from agency running this for everybody to giving people the you know the teaching a man how to fish kind of thing. Yeah A. N. we've really gone from the agency. Side Does B. Two B. Manufacturing communication since we've gone from that and we still do that but more into teaching communicators that just the theory that the practice. Okay and then the cornerstone of this. Well I say it's the cornerstone but you could tell me otherwise there but peso the whole idea behind being the measure. What's going on and kind of your pr? And you're all the way across all your digital marketing tells more about that based on model is this is sort of like the blog like it just came out of something and became something that. I didn't anticipate it was the process that we used internally at the agency and we were using paid earned. Sheridan owned media. But we were calling it that we were certainly doing content in social end some search engine marketing and of course media relations reputation in thought leadership and all that kind of stuff and we had a process but we named it and so when. I wrote the book. The publisher said to me He. Can you put a name to this and create a diagram so we sat in a conference room when we just started putting things up on the whiteboard to see what we could come up with and we went back and forth because we we believe that you should start with content with owned media and go to earned or shared and then paid and so you know but that acronym work all ESPN OS EP? It just didn't work and finally were like wait a works so one of the arguments get from communicators as we never start with paid media and I agree. We don't so you don't have to start paid media because of the acronym is in that order but what that's what we did so I named the peso model at that time the ACO model existed. You know people were talking about insured on but they hadn't added that the pay pieces especially in our industry and then I had a designer design a graphic and it just went. I mean took off if I had realized that it was going to do that. I would've put some more strategic into it but I didn't I mean it was literally because my publisher said. Can you put a name to this? End Critic right right and bundled up. That's the thing that everybody misses. I mean is that it's so easy to create these models and and do all this analysis but if you can't bundle it up into something easy to remember you know it's your. It's it's only going to be adopted by the people that exercise and eat right. They're the only ones that have the discipline to like. Dig It all this whereas you can throw peso at anybody and they now. Suddenly you've unlocked their world for them. Yeah and the end. They use it as a planning tool. They use it as a measurement tool they use it. You know it presentations. They use it with clients to say. Hey listen we can use this model to demonstrate results and it's it has changed the world for PR industry for Short

Spin Sucks Ginny Dietrich Publisher Founder And Ceo John Wall Christopher Penn Christopher Pen Bamut Sheridan Espn A. N.
"ginny dietrich" Discussed on Paul Sutton's Digital Download Podcast

Paul Sutton's Digital Download Podcast

01:43 min | 1 year ago

"ginny dietrich" Discussed on Paul Sutton's Digital Download Podcast

"Last week on the ditch to podcast. I'm the Queen of content. I blog and I have a podcast right. Has It resulted in sales. I know and I just started to see clients or now saying okay. We're GONNA put this on pause for the next few months we figure out what's going on and that that that is exactly what happened in two thousand eight today. Show is the second half of the conversation I recorded with. Pr Legend Ginny Dietrich. So if you haven't heard last elsewhere show it's probably a good idea to go back and listen to that one before you listen to this in the final show of season five Jillian I get personal and talk about how the stresses of the last twelve months of had a negative impact on our health. I keep making the joke that my bike is taking the brunt of my stress. But we don't a more positive note and look ahead to twenty twenty to discuss being blinded by technology. I've spent the whole year this year investigating eating researching reading understanding whereas ten years ago when we were all jumping on twitter and facebook and linked in and all of that we just did it. The future facebook. The challenge is Mark Zuckerberg is very intelligent. He also thinks he's above it all. Oh and he has a terrible communications department on getting back to basics. ooh I don't necessarily see any trends coming that we haven't been talking about for the last year and I do think if there is a global recession you know people are GonNa Kinda scurrying and get back to basics because we're going to be forced to so for one last time in two thousand nine hundred nineteen titles.

Mark Zuckerberg facebook Ginny Dietrich Jillian I twitter
"ginny dietrich" Discussed on Paul Sutton's Digital Download Podcast

Paul Sutton's Digital Download Podcast

15:06 min | 1 year ago

"ginny dietrich" Discussed on Paul Sutton's Digital Download Podcast

"The final show in season five of the digital download podcast and the last of 2019 sort of in actual fact. It's part one of the final show because once my guest and I started talking. We couldn't really stop so the real final show will be next week my guest for this special chill doubleheader as PR superstar. Ginny Dietrich for the last couple years Johnny. And I have got together on this podcast to discuss what we can expect to see. The comes is industry in the next twelve months but our received an email from Jimmy a few weeks ago saying she had a rough year so we decided to do something a bit different. This time Tom Around we decided to be honest. So today show we address. Genie's email head home. Tom And we discuss why twenty nine teen has been so difficult for of people. We talk about the pressures of managing business late last year. I hired appeared a sales team as it turns out. I'm not so good at hiring training and leading sales team it was very expensive and finally the first September I was like I can't keep doing this and I had to shut that piece of it. All down. Conventional Marketing Tactics no longer working king queen of content I blog and I have a podcast Blah Blah Blah right. Has It resulted in sales. No so you know. Do you have to get really really focused on the things that do work and just get really good at that on the soins of on impending reception Shen what we do is a leading indicator of a down economy. And I've just started to see that clients are now saying okay. We're GONNA have to puts put this on pause for the next few months we figure out what's going on and that that is exactly what happened in two thousand eight buffalo is going to be a a bumpy ride. This is digital download podcasts. That explores the latest thinking in digital communications. Pr.

Tom And Ginny Dietrich Shen Genie Jimmy Johnny
"ginny dietrich" Discussed on Social Media Marketing Podcast

Social Media Marketing Podcast

10:44 min | 2 years ago

"ginny dietrich" Discussed on Social Media Marketing Podcast

"Welcome to the social media marketing podcast, helping you never gate the social media jangle and now here's your host, Michael, steles. Thank you so much for joining me for the social media marketing podcast brought to you by social media examiner dot com. I'm your host Michael styles, ner and this is the podcast for marketers and business owners who want to know what works with social media. I'm super excited about today's show. I'm going to be joined by Ginny, Dietrich, and we'll explore how to plan for a inevitable crisis that you will be facing in your business regardless of what size business you have. Now, I just want to really encourage you in the latter half of this podcast. After we talked about a lot of the questions that I have, we dig into a lot of what you could do to build a crisis plan, and I really think you're gonna wanna pay attention to this podcast episode by the way, if you want. To reach me Email podcast at social media examiner dot com. And for those of you that are regular listeners, you may have noticed that it did not say my Hello? Hello? Hello. At the beginning wondering why got a bit of a sore throat and it's hard to say that quickly and make it sound good, so I just signed to skip it. So if you thought something was different, that's what it was. All right. Let's now transition to this week's brand new discovery. Alive in the social jungle. He respects squeaks. Today I'm joined by Eric Fisher with a brand new discovery. Would you find Eric? I found a cool online tool that lets you see the way that you've got your marketing setup across all your different social sites. All in one glance tell me more. So this is basically a macro level to will. It's called lately. And what this does is you go to their site at try lately dot com, and you enter in your website and your Email, and then it will scan your you are l. and then what it does after that is it brings up all your different social sites. It went, it goes out there and it finds your, you know your Twitter, your Pinterest, your Facebook, your Instagram, etc. And it shows you what you've got filled in on the bio there as well as your naming scheme. So for example, we are s. m. examiner on most everything. And then it'll bring up the avatars or profile picks, etc that you've got for all those accounts and it will grade you. You on the consistency of your messaging. You're naming your imagery, etc. And show you, oh, you know what? We've got a bio in our Facebook that's way different than the one on our Twitter and it kept it basically gives you a macro level report that allows you to get everything back in line with consistency in your messaging. So have you tried this? I did. So I plugged in social media examiner dot com and it wrought up a good. We got like, I don't think it was like an eighty something and I found, oh, you know what? We should probably tweak that bio here or there. But for the most part, we were consistent across the board except for where like our coverage was social media marketing world instead of. Social media examiner with good reason. So what's the cost on this? This is a free tool like this is literally one of those things where you go, try it out and it's free. It's one of those things where there's pricing down the line later. If you want to do some small business or nonprofit type products, locations audiences, connecting different accounts and things like that, but Haase's a free tool. So I see. So basically you have to scroll down a little bit to actually see how it works for free because if you go to the website and you click on pricing could be a little shocked because it's not expensive. It looks like a starts at two hundred twenty nine dollars a month. But if you scroll down and just put in your website in your in your Email address and Skinner URL for free, that is the free something that you will get from it. You feel like that free something, you'd get sufficient enough that people can. It's worth it and they're not going to, you know, get if you will people contacting trying to upsell them. No, I got an Email. That said, hey, thanks for trying out and thanks, you know, here's the link to your reports. You can go back to it at any time, but other than that, and honestly, I think the value here is how long has it been since you've really looked at your. Portfolio of social channels closely enough for consistency. Right. Okay. Cool. Thank you so much, Eric. You're welcome. And now for this week's interview with Ginny, Dietrich help to simplify your social safari. Here's these weights, expert guide to them excited to be joined by Ginny, Dietrich. If you don't know, Ginny is she is a crisis management pro. She's the founder and CEO spin sucks dot com. A site that helps businesses thrive with their public online communications, and she's got a brand new podcast called guess what spin sucks, Ginny, welcome to the show. I'm so happy to be here. Mike, welcome back. It's been a long time like four decided for years. Isn't that crazy? I can't believe I'm doing that long. So today, you and I are going to explore when and how a business should respond publicly to a crisis, whether that happens inside the company or whether that happens outside the company. And this is something I think that happens a lot and we don't talk about a lot. So I thought you'd be the perfect person to bring on. First question is why is it that nowadays? It seems like they're. In the media and in social media, there's like a crisis happening constantly. What's going on almost every day. Yeah, yeah. I talk about this a lot about how you know used to be that there were very specific PR agencies focused on crisis communications, and that's all they did, but but they were able to specialize in it because they're the crisis were so few and far between and today, you know, somebody can be upset with a flight that they were on or hotel stay, or that your crock pot killed a fictional TV character in take to Twitter or Facebook or any social network, and it just blows completely out of proportion. So that's really what we're looking at today is everybody has a megaphone because a social media, and you know if it used to be there, if you're upset with somebody or something, you would tell your neighbor, you tell your friends, you tell your family but was contained to maybe thirty people. And today you can be upset about something and get it out to hundreds of thousands of people. And it's kind of a fascinating. Dilemma from the business perspective, right? Because we have all these tools that allow us to kind of monitor things like sentiment and what people are saying about us. And then we also have the ability for someone to tag us or easily share information with us. And it seems like the raw, the right person saying the wrong thing, you know to their audience can just pop and all the sudden create a nutso story where someone else saying the exact same thing may not have that kind of situation. So you know that that's like a great transition to my next question, which is that we could be in this skies fall in mentality, right? Where every little negative thing that said about us creates a crisis, right? So how do we discern how do we know you know what to worry about and what not to worry about? Yeah, I think there's, you know, there's certainly different levels and one of. The things we talk about is an issue versus a crisis in an issue really is, you know, is this something that is? I hate to say this, but troll enforced is at somebody who's just, you know, antagonizing you or pushing your buttons, but isn't really going to go anywhere. And if that's the case, then that's one approach, is it something that you know, it's it's pretty bad, but it's going to blow over in the twenty four, seven news cycle and won't be a big deal. But you really want to focus that on, is it going to lose his reputation? Is it going to lose us money? And if the answer to either of those questions is yes, then it becomes a crisis. So most of what we see, especially on social media is an issue, it's never gonna cause a stock price decline or a loss of customers, a loss of revenue or Alaska reputation. It may be really painful for a day or two or maybe even a week, but it's not going to cause any of those things. So as long as it doesn't cause reputation or money loss, you really can categorize it. In an issue once it starts to cause reputation or money loss than it becomes an actual crisis. And that's a different level. So you when you think about how you approach things, you know from the troll induced to all the way up to a reputation or money loss us, you have different levels. So you could say the troll is a level one and the money loss or reputation losses. A level ten. And how do you respond to each level in between. Got it. So something like Cambridge Analytica for Facebook would be a level ten for sure, right. I don't even know that that it would be a level ten only because the whole world is talking about it and it's not the whole world is time. It is impacting the stock price, right? I mean, it is after he after he testified before congress, stock prices went up. So when you think about it from that perspective is, has it hurt the reputation? I think they took a little reputational hit, but it I if I were working on that, I probably would have categorized at edited eight or nine, but go back that stock prices are increasing and they're not losing money in that kind of stuff doesn't really put it at a ten. But prior to all his testimony, it might have been a little higher. Right? I mean, obviously, yeah, obviously the Hanley really well, right? Because like. But at the front end of it, it was definitely a crisis unquestionably right. They still is a crisis. I just don't think it's it. You know, we've already seen that. It hasn't cost them any money do think they've taken a reputational hit. But it's also hard because we're in that marketing bubble where were completely obsessed about it and paying attention and all that. So it may look like a reputational hit us, but not necessarily to the outside world. Okay. So let's zoom in on this issue a little bit. So, ah, troll versus

Ginny Facebook Twitter Eric Fisher founder and CEO Dietrich Michael Haase s. m. Hanley Alaska Mike congress Cambridge Analytica Pinterest