35 Burst results for "Games Industry"
Netflix Expanding Into Video Games?
"Netflix is reportedly searching for an executive to head up expansion into video games. According to a report published friday by the information the report suggests netflix. Has that sounds like a almost like a secret organization. Right there the information. The report suggests netflix has approached multiple veteran game industry executives regarding the position which would expand its efforts into video games. The information reported that netflix's is considering a bundle of games available via as a subscription like apple arcade The apple bundle launched in two thousand nineteen with a number of exclusives in timed exclusive games available for four ninety nine a month. Apple has continued to support the platform by adding new games at a at a pretty pretty consistent pace a netflix spokesperson toll. Polygon company is quote excited to do more with interactive entertainment and quo- quote our members value. The variety and quality of our content is why we've continually expanded. Our offering from series documentaries film local language originals and reality tv members also enjoy engaging engaging more directly with stories they love through interactive shows like banner snatch and you uv wild. you've versus wild or games based on stranger things. La casa pepple and to all the boys. We ought to the to all the boys. We're excited to do more with interactive entertainment and
"games industry" Discussed on RNZ: The Detail
"And about twenty minutes north of auckland city on the level of an industrial building in you by company colton ninja. I think i have arrived. Yes they were donna..
"games industry" Discussed on Factually! with Adam Conover
"Or Something that's called crunch which is an epidemic in the video game world that essentially excessive unpaid overtime that lasts for weeks or months or sometimes even years on end And yeah one of the thing. That i've been kind of focusing on most recently is the volatility in the video game industry. And how kind of fickle it is and how tough it is to stay employed in games which is Actually what. I just wrote a book about that is that is about to be published called press reset renan recovering the video game industry which is about like the kind of turbulence that comes with having a career in video games. And how you probably won't stay at the same company for more than a couple of years before a mass layoffs studios shut down suddenly. You're finding yourself moving somewhere else moving across the world three thousand miles to find your new job and all of this stuff. Kind of in aggregate has created a lot of problems for the games industry. That i Like to talk about and make sure that more people are talking about in trying to try to get. The conversation started as much as possible about a lot of this stuff. Yeah i mean your last book was fantastic. Called blood sweat and pixels and it was about Different studios the stories behind the creations of different games from indie developers. Like you know one person bands who made interrogation themselves to two great big developers but why yeah why. Write a second book to get capture that angle of the volatility. Yeah we'll see the first book which yes. I'm very glad you enjoyed your quotas on on the cover. Still very proud of you gave now. This sounds like i. I have a conflict of interest i do. Oh my gosh. I do talk to me and i enjoyed it. Yeah no it's not like we paid you. I should be very clear here. It's not like we paid for code or anything you. I was just like hey. I think you'd enjoy this and you're like yeah. I enjoyed I gave a couple of bucks. And i don't feel like it's a conflict of interest but anyway yeah. I enjoyed writing that one of my takeaways. After that book was like I wanna write something else. I was trying to figure out what i was gonna do next. I had a couple of false starts. And eventually i landed on this question of like so everything i do. I like to. I like to think of reporting every good story starts with a question. I'm an interesting question of some sort. And with i spoke with buds pixels. My question was why are video games so hard to make. Why is this this wire game such a like a strange like elusive art form. And what is going on there. Why do people always talk about how difficult these things to do. And i tried to answer that question. Through stories of how games are made for the second book. I wanted to ask the question. Why is it so hard to maintain a career in the video game industry. And i wanted to answer that question again through like stories on the ground reporting firsthand interviews with people And so what. I did this. I said okay. I'm going to look at a bunch of case studies. I'm gonna look in a bunch of stories of game studios shutting down. And i wanted to do a whole mix of them. I wanted to do everything. From like thirty eight studios which is this. Glorious extravagant company that was run by the former baseball player curt schilling who completely mismanaged it and throughout all their money that they took from the state of rhode island. So that's a whole big story From that to rational games which are the makers of bioshock one of the most critically acclaimed games ever And they shut down just a year after releasing bioshock infinite which had like all these won.
"games industry" Discussed on Factually! with Adam Conover
"Many years at the site co taco and he is currently reporter for bloomberg news and the author of the new book press reset ruin and recovery in the video game industry. Please welcome jason schreier jason. Thank you so much for being here. Thank you for having me it. It's a pleasure so you are a video game reporter journalists. Tell me a little bit about what you do. First of all because i think you kind of have a unique job in the world of games media or media in general. There aren't a lot of people who do what you do. Yeah it's been fun. It's like whenever. I introduced myself to people osama journalists and they're like oh do you like what do you do. What do you cover. And i'm like the weird wild world of video games. And i either get like one of two reactions either like oh my god that is so cool or this luck. That is like what who those for kids but yeah no. I've been doing this for a long time. I've been I spent a long time. I spent a couple years. Freelancing working for sites like wired and then got a job at kukuh which was which is the gaming say that used to be part of gawker media now as part of geo media. And i was there for about eight years a little over eight years now. I work for bloomberg news where i cover the video. Game industry and nowadays. I'm covering kind of like the business decides things in the cultural sides of things and Yeah there's a lot to write about. Games are big these days either a big video game fan. I am i am. That's what i'm very excited to have you here But i think just to put an even finer point on this when even someone like myself who reads a lot of games. Media thinks about video game journalism. We think about like okay here. A new monster just came out in monster hunter rise and here's how to kill them like that sort of writing or like. Here's a new game that's gonna come out. It looks really good. The trailer just dropped. Here's what fans are reacting. Things like that you though Not to be smerch that kind of writing. Because that's great and that's what i enjoy reading. That stuff is a video fan But you do. I would say more on the ground reporting about labor issues in video games about Trying to get a sense of what's going on internally at different game studios that sort of thing correct. Yes something. I've been trying to do Over the past however many years is kind of shed some insight on what happens behind the scenes and and tell of the stories that game companies don't necessarily want told Talk people give people kinda voice. Give people a platform to tell their stories from from within game companies because they're actually and Maybe not everybody knows this but the games industry despite being incredibly humongous and lucrative has this darker side to it And it faces. A lot of issues deals with a lot of problems that i don't think that game companies like ea and activision are eager to talk about Some of the things that i've written about over the years are Like sexual misconduct game..
Remembering a Video Game Pioneer
"Hey listeners mike schneider here in molina and welcome back to talking tech so mike. I remember a while back. You were writing the story about jerry lawson who is a black pioneer the video game industry. The folks might know about and his name has come back in the news again. That's right Jerry lawson who passed away in two thousand eleven was an engineer and designer at fairchild camera and instrument company in silicon valley there. He led a team that created a game system called the fair fairchild video entertainment system now a lot of you may not have heard of that and the reason you may not have heard of this because a year later the atari twenty six hundred came out in nineteen seventy seven but the reason the fairchild consoles important is because that was the first one that could play an unlimited number of games because it was the first us games on cartridges. Obviously that led to eventually an entire video game industry. You know where you could buy whatever game she wanted and put him in play them and take them out and changed another game. A lot of the early game systems had all the games. Hardwired in or they used other more rudimentary types of data. Anyway so now. The usc games program at the university of southern california in los angeles has announced the gerald lawson endowment fund for black and indigenous students at it's an initiative to increase the minority representation in games in tech and the grand will be known as lawson scholars and a familiar name take two
Microsoft Earnings Beat Expectations
"Dark with the fact that Xbox just had its best quarter three financial reporting ever. And, you know, that's, that's a pretty big deal. So I think, when we, when we talked about this, I mean, there's a few different things I play, right? We we had two new console launches we had but Thursday coming in. Also games, come continuing to grow, guys. How big of a deal? I mean, well, let's say how big of a deal and how surprising years, this and might be different answers. So, hey, let's start with you. I think it's a big deal. It's always gonna be a big deal, like for them, at least it's a big deal for us because the more money they make some more money. They can invest into new content for us to enjoy it. I don't think it's all surprisingly really. Like we know game in spite during the panoramic. Anyway, people were hungry for new consoles. And I mean they did the series s which boomed in like countries other than the us at least. Yep. Especially country off. Xbox hasn't really had too much of a foothold before so I don't, I don't think it's surprising at all. Yeah. Especially when you combine like Game Pass and the birth of purchase and like it says the generating money for them now as well. Yeah, yeah. Stephen, what do you think? It's, it's hard to say if it's a huge deal, I mean, the game industry as a whole is just, you know, doing really well. So it's not super surprising that Microsoft would also be taken a little piece of that
Sony Has Sold 7.8 Million PS5 Consoles
"The. Ps five has shipped seven point eight million units in five months. This is james bachelor at games. Industry biz the launch of the ps five and a solid lineup four. Ps for help drive a strong year for sony corporation. The company released its financial results for the full year ending march thirty first. Twenty twenty which shows revenue growth in all of its divisions. Let as usual by the game and network services segment which operates playstation buried within the report sony revealed. Ps five has shipped seven point eight million units into retail since launching in november. This includes four point. Five million during its launch quarter and three point. Three million in the three months ended march thirty first while sony only reports on shipments into retail the ongoing sell up sell out of stock wherever it appears likely makes it safe to say that the full seven point eight million has been sold to consumers earlier this month and pd confirmed. It's the best selling console and us history. When looking at lifetime dollar and unit sales for the first five months of release sony sold three hundred and thirty eight point. Nine million games in the past year across the two consuls. Up from two hundred and seventy six point one million the previous year of these fifty eight point four million where i party up from forty nine point two million in fiscal year two thousand nineteen for the next financial year so forecasting revenues of twenty six point six billion dollars for its game games division. Which would be nine percent more than what it achieved this year. Can you believe that tim. They're forecasting a nine percent increase compared to the previous fiscal year which is wild but pretty much all this subject keely had a good tweet that pretty much. Put it in bullet point form for you. Are i tweeted out this morning. Incredible playstation facts and company earnings. Seven point eight point. Eight five sold forty seven point six million playstation plus subscribers. Three hundred and thirty eight million games sold for the ps four slash. Ps five in the past year and twenty four point four billion in gaming revenue in the past year.
Facebook Introduces a New Miniplayer That Streams Spotify
"The short film co. let from facebook's oculus studios and e as respond entertainment game studio won an academy award for documentary short subject the first project from the game industry to win an oscar. The film was created for the video game medal of honor above and beyond and is available to stream on youtube oculus tv and the guardians website the new york times reports that the indian government ordered roughly one hundred posts critical of the country's covid nineteen response to be removed from twitter facebook and instagram india claim the posts were misleading and could incite panic. The platforms complied with the order with twitter blocking the tweets in india but leaving them available outside the country on monday apple detailed its plans for. Us development over the next five years including investing four hundred and thirty billion dollars building a new campus in north carolina and adding twenty thousand jobs in the us apple also pledged tens of billions of dollars for the development of next-generation silicon and five g. Technology apple says the north carolina campus will support at least three thousand jobs in machine. Learning artificial intelligence software engineering and other fields. Facebook rolled out support for a new spotify. Many player in the news feed which will continue to play content as a user continues to grow their feed part of a partnership that the companies announced last week the features available to free in premiums spotify users. who will now see facebook and facebook newsfeed option when selecting the share option from within the spotify app and a separate blog post. The company also confirmed its building. Its own app. Podcast player was shows having to opt into the service and expected to roll out in the next few months and macrumors confirmed that the revival ransomware group removed all references related to an extortion attempt against apple which previously included images and schematics. Stolen from the odium quanta. The group had pledged additional information through. May i if not paid a fifty million dollar ransom and it's not clear why the information was removed
"games industry" Discussed on Digital Coffee
"Nothing not care at all. It was weird. It's still weird to me. But i still wanted to say so if you really wanted to actually get it you can get now. It's only like i said it's only one epic skin for road hogs if you don't really playing road hog then there's not really much for it. i think. The junk law animations actually a little cool where basically put star behind him on the floor and turns into a backpack and he throws different stuff to find something. That one's a little cute. But beyond that. I i don't care don't know why but i just don't care also in other over watched news. Is that well an overwatch. Pro ana interesting thing about what reinhart's ultimate should actually be for the suggestion. So what he's saying. Is that the. I guess the stun or the knockback or whatever you call it for all is last for three seconds of two seconds because you can get much done with in two seconds which i actually agree with and he said just bring back a little bit of the damage on his all and i'm like that's fine because if i can actually do more with less damage. I'm okay with that like i'm not against that. I think is actually a better idea. I think reinhard isn't a good place right now. His shields are okay. But that's because they basically nafta law shields because it became a shield meta and then they wanted to get rid of the shield mena. So i'm fine with that. I think a reworked does need to happen for him. Overwatch to maybe having a little bit more of a bruiser type and give him a little bit more extra. I think the two flame strikes is actually pretty good idea if it's done well but this overall for over watch right now is actually a pretty good idea of just allowing the stunned to happen for three seconds set of two seconds earliest trying it out and seeing what it actually does because reinhart's ultimate if used right is very impactful a does change the game a bit if you get a bunch of heroes in the hammer down.
"games industry" Discussed on Digital Coffee
"Love this podcast. Support this show through the cast supporter feature. It's up to you how much you give. And there's no regular commitment. Just click the link in the show description to support now and welcome to a new episode of digital coffee. And if you could follow digital coffee on apple podcasts. Google podcasts spotify in amazon musically review. It really does help with the rankings. But this week may be talking about dusty to nvidia geforce y. Amd processors are being made way more than they have been by patik builder also the new skin and vendors and also the main thing about why the gaming industry is getting smaller especially when we're talking about making video games publishers and developers so it's gonna be fun episode. Let's get on with it. But i off speaking about destiny to and bungy and it looks like they're gonna eventually be sunsetting vaulting as they should really be saying does need to foresaken now. This is the expansion that actually really helped make destiny to better in the long run. It was the one prior to our ocean say after all the other little smaller content and after activision so basically they turned the game around after activision because it seems like was linking them pump out the dif- different types of expansions. That weren't that great and it seemed like destiny. Your bungee should say wanted better content out there and they actually got that it actually had an inclusion with bows and arrows and just a more darker tone to it. I guess you could say with the loss of kate six and was just interesting in general. It was a very interesting Type of expansion but it will eventually be vaulted when the time is right. They're not going to go in chronological order. Apparently they're just going to go with what fits what they need right now. This is also a hell. Just make the game file size a lot smaller. Because as we've seen with call of duty it just keeps on getting bigger and bigger and bigger. So.
The Gaming World Is Celebrating Women This Women's Month
"There's a lot going on this week in. The world of not only gaming but in life is actually international. Women's month The other day we had international women's day so just a celebration of women and all fields different industry. Obviously this gaming. So i i thought it was pretty cool. Xbox actually they're doing some different events and stuff like that to celebrate women in gaming content creation things of that nature Just kind of going from this article here from leeann rupert. That minecraft is doing some stuff. They've got a gears. The five women's history month tournament that has taken place. Minecraft addition is going to be doing a couple of lessons. One is on women's equality the others on a women's rights to vote. So i love the fact that there's you know within the gaming world There were were getting people. People are recognizing recognizing that and in holding events to be able to celebrate it as well. what were your thoughts lucas. Yeah clearly women have had challenges especially in the gaming industry on a lot of different levels whether you're streaming or trying to get into game development and on that side of things so it really is important to mark their contributions and you know as an industry we need to do better being in a welcoming to everyone and women are obviously a giant part of the gaming industry both as players end for those who want to get on the creative side of things. And you know ryan we've seen we've been lucky enough to talk to a lot of amazing women on our show so far and so we just see it. Right everyone from sandra shera me to jennifer and jen and everybody in between to the amazing work that the thousand dreams fund is doing to kinda trying to open those doors. So it's it's important and we see everybody we see all of you and we can't wait to see everybody grow and progress and see what they have in store for this industry. Yeah i love it too. Like specifically on what microsoft is doing. I know that they're also going to be Helping to boost amplify to beneficial programs one is being girls who code and the other one being girls. Black girls rock Along with you know going in with the content creator creators boosting them up on their on their platforms. And things like this. So i i love any time again you know. I feel like a lot of moves that xbox has been making have really been resonating with the community. We know that women again. I think it was recently It's official like i think there's more Women gamers than there are male gamers. So you know what i mean like. Yo- it they're they're they're here they've been here. I love the fact that they're not only getting their voices on the content creation side. They're on the development side on the business side of things Again i love the fact that there's you know we're getting more than i mean. Look at some of our games. We're getting a lot more women Protect protagonist there not just damsels in distress. And you know what. I mean like stuff like that. That's not you know people can relate to is something that you know again my daughter. You know she'll play these games. And i know it means something to her To be able to see somebody looks like her. And and you know this and that be represented be represented in games that i feel like the gaming industry as a whole is doing that more. It's opening up and and you know showing a lot of other size and other people's stories not only in the game's development in the The writing of the games on all aspects so i. I love the fact that that they're celebrating. Here's the women. Nobody would be here without
"games industry" Discussed on Nerdlab Podcast
"But i doubt that they will be able to create an entirely new blue ocean in that universe. I don't i don't think so I think this is something you as maybe new a game designer can do our with a new game that they developed. Maybe they will do it. I don't know but when you start from scratch. That really is the best moment to think about new plu ocean. I know Many people have the goal to creative very successful game. Like i don't know dominion or let's say one of those other shurmur defining games like i dunno risk legacy as one of the first legacy games. That's something that also came to my mind because it does something really different. Yeah so if you are also interested in the how to identify a blue ocean. That's something we are going to talk about. I hope you enjoyed the show today in which we defined what red ocean blue ocean actually is and How games like magic manage to find innovation over and over again to keep the customer a a base and sell expansions for the game. So that's it for today. I hope you enjoyed that first. Part of the blue ocean strategy. Podcast show so until next week. Keep shooting for the moon and nerd. Like cabals goodbye..
Super Nintendo World opening in Universal Japan on March 18
"Nintendo world as an opening date and japan. This maria della sandra over at games industry is universal studios. Japan announced that its nintendo theme parks. Super nintendo world will finally be opening on thursday march eighteenth. Super nintendo world is based in osaka. And it's opening was delayed several times due to the covid nineteen pandemic. Meanwhile we talked about last week the. Us is super nintendo world set to open universal's upcoming epic universe park in orlando florida has been delayed to two thousand twenty five the orlando sentinel reported. Construction was delayed due to covid nineteen and has only just resumed. Universal said it was initially scheduled to open in twenty twenty
Beer Brands in Gaming with New Belgium Brewing's Patrick Morgan
"What is new Belgium's perspective on gaming? Why is this an area that the Brad wanted to pursue as a way to connect with customers? Yeah. So I think it's kind of a interesting holistic story about four years ago in the craft industry wage was a lot of waxing and waning of the market in general and so we're looking at different markets to be in at New Belgium. We in general have a very big gaming history have a wow raid group since vanilla. They play in The Brewery. We watch Red versus Blue in the all-staff. We have a land gaming like party room in the upstairs gaming has been this very big encompassing involvement within the brewery. We even have a semi-pro Halo player on staff and cosplayers that work in our in our bar or club. And so what came about was that in craft brewing we weren't even talking to ourselves and a market that we are actually playing in as individuals. And so what happened was like, why are we not talking to ourselves? Why are we not in the space of why isn't craft beer in the gaming and kind of pop culture like geekdom kind of Mark and so so we started to explore it and this was about four years ago. And it really kind of brought about a lot of fun with in the brewery kind of excitement of shown that like, oh like yeah, we're already here like we know how to talk to ourselves this totally works. And so very first thing right off the bat is we approached dreamhack cuz we want to play in that Esports competitive side of things and I think our very first partnership ever was four years ago was csgo open in Atlanta, Georgia. And from then on we just haven't stopped and it's exploded since that's really cool. And I think it's it's awesome to to see that. You know Brad's do we talk about sort of how Brands enter into gaming and so many of them started maybe like wait, we we are playing video games. Why aren't we trying to connect with this audience? And especially if you have more and more marketers entering these Major Brands, we're seeing the way that gaming Partnerships take form continue to evolve because they're people that are displayed on audience. And so they really understand how to reach them. How have you learned over the last four years? What are some lessons you've taken away that would help guide your strategy today. It's really interesting because faith in the gaming industry as it's I especially Esports. I feel like it's this wild west of things when new brands are coming in and we've gone the route of supporting dead. So when it comes to competitions and stuff, we've actually kind of stepped away from those things a little bit and we've gone to supporting smaller streamers smaller communities and even some e sports players and uplifting them in their communities by providing them with meetups and stuff like that. So so coming into this space very genuine or sukuk and uplifting communities and those players or streamers to to a legitimate level and believe in them and bring them to these places whether it's a package Pax West twitchcon, whatever an intern growing that also I hate to say the word clout. I think it's a ridiculous word, but like growing that off while but in a genuine way because we're truly growing a family within the gaming industry and not just going in and doing a logo graveyard
Associate Editor at Game Informer Magazine, Kyle Hilliard, on The State Of VR Right Now
"What is the gaming industry and by that. I mostly mean developers. What what does the industry think about developing and just the market is it clearly a sliver compared to other things. But do they think like. It's maybe on the cusp of being something. That is interesting. Yeah so. I don't. I don't have numbers obviously but like so to get into my background and just in case your listeners. Don't really know me. I wrote for game informer magazine for eight years as there for a long time until i was we had like right when right when the oculus rift came out like we had an issue like vr issue. Right and we. I remember getting test kits into the office and playing early games and stuff like that and at that time we kind of went in with the mindset of like okay. Well this is like a new. This dobie xbox. They'll be nintendo and they'll be oculus that's kind of how we felt about it like it would just be this other competitive corner of video gaming and now all this time later which is a. We're going to maybe like four or five. Six years later feel like it has found its spot and like you said like beat sabre. Which is the fantastic i played. I almost literally played every day. I love beat sabre Has sold gangbusters There's like i think facebook released a blog that said something like thought they had five other. Vr titles at it sold a million copies which was cool. And so where we're at now is it's interesting because it's not what i thought it would be. Where would be like just as competitive as like the switch. You know what i mean. It would just be another platform that you know hardcore gamers like me would have in their home but it's increasingly kind of become this like weird separate thing that even non gamers are kind of getting into like i've i'm like i've heard of people have met people who aren't really big video gamers but they do have a headset. And they like vr because it does have kind of like what you were talking about earlier. It has practical applications beyond video games. You know you can kind of around the world and see things. I use it to work out like. That's my main exercise purpose lately as i tried to play oculus like at least once a day for thirty minutes played exercise games and beat because they're very movement centered so it's it's closer to like the mobile market. I feel like we're there's a lot of disparate things floating around that are trying to find their niche as opposed to like someone like me. Who's like i have an xbox series s x. I have a playstation five and i got my oculus rift like that's not super common. It's almost treated as like you know gamers like it but it's not like it's not it's more than a video game machine you know. It's like ninety percent of video game machine but like that ten percent is really lifting it up and people are finding that way. Well so this is gets into my sort of disappointment with what i what is out there. Obviously this would have been one of the times where. Vr should have had its breakthrough moment like a lot of things including video conferencing of had The pandemic times now. There are apps on their from companies. That are clearly the eight even says. It's like we'll use this to remote work with your teams and you can all meet in a space and you know whiteboard together and you know. Even you know sketch things and and in a three d. environment especially frano architects and things like that. I can see that but none of it's very good that i've sampled like i would think there'd be more of that. There's also there's also a handful of things that are like we'll watch a movie with your friends and you go into a virtual Sort of movie theater and by the way. All of the like netflix and and prime video they all have apps that essentially you can watch anything you want on a virtual big screen which is very nice for lying down in bed and stuff. But i'm wondering if like they missed a trick like there is nothing that was like a breakthrough during pandemic times for just being virtually with other people. Yeah right when the pandemic started. I remember i think it was fun. Mation was selling tickets to go. Watch a cure with an audience in oculus and i love cura is like one of my favorite movies and i like we are but even i was like i look at that mike. I want to do that like yeah. The resolution on the headset just isn't there like it's basically like shoving a like a switch. Well let me take them. It's better than a switch screen. It's like it's a higher resolution switch green but like it. Just can't look as good as your desktop for work or your four k tv in your living room. It's just it's like you have to accept that limitation in order to participate like i saw this Which i had never seen until today. Maybe because you are emailing me about vr. Google is like oh let's send this guy. vr ads but it was like it was like. Yeah what will like. Let's let's have a workspace. You can have as many monitors as you want and you can have a virtual keyboard. Obviously it'll be but there'll be a virtual keyboard and it's like that's a really interesting idea. But i'm not gonna take that resolution downgrade in visuals. I'm not going to be able to see that. Virtual computer monitor. As well as i can't if i'm just looking at my standard computer monitor and it's not worth that dive and
Hideo Kojima's Book 'The Creative Gene' Coming West Soon
Google abandons effort to create video games less than 2 years after it was announced
"This is not me piling on but as you can see this will play almost directly off of what we talked about yesterday. Google has announced that it will close to stadia game studios one. La in one in montreal and that stadium ahead. Jade raymond is leaving. This means about one hundred and fifty game developers will be laid off. I believe but what everyone is wondering about is what this means for the stadium. Project overall quoting kukuh cacao began to hear rumblings from sources close to stadium last week that google service was heading for a major change. One games industry source told kentucky that google was cancelling multiple projects. Basically games slated for release beyond a specific twenty twenty one window though they believed games close to release would still come out today. Bring some clarification. Google will continue to operate the stadia gaming service and it's ten dollar monthly stadia pro service but it's unclear how many if any exclusive games will still come the service though. The company has indicated that it can still sign new games and will bring more third party releases to the platform it nevertheless will look to many like a drawdown of the plan to have state run as a bona fide competitor to console platforms. The company plans to begin offering its stadium tech to publishers opening up the possibility for stadia to become the streaming tech for other video game companies. Google stadia operations longtime console. Executive phil harrison will focus on pursuing these new partnerships and quote. So let me attempt to parse that or at least translate it into non gamer laymen talk. Google stadia appear to be getting out of the game. Making business of having in house game studios. The plan apparently is to now focus on offering stadia directly to publishers a other gaming platforms alongside offering stadium wpro to the public. So that kind of makes sense. Because i've said before. Google internally at least i've heard largely. Thanks have stadium as the raison. D'etre for google's entire google cloud initiatives or at least maybe vice versa point as stadium is largely justification for google's continued huge investments in cloud stuff. Even though google cloud projects are significantly behind amazon and microsoft at least as being leaders in this field and remember. Google is in cost cutting mode. It seems like so on the one hand. This actually makes a ton of sense as david. Rettig tweeted quote with stadium. Potentially becoming a back end service. I think this may illuminate. Where cloud gaming is headed. Existing storefronts and publishers continued to dominate but canal offer stream only games at a reduced cost to widen their audience. I can definitely see a future where you'll be able to by far christ sixteen on steam but there's now a forty dollars stream only version that lets you have the whole game but streamed at ten eighty p with the option unlock local play at an additional cost and quote in other words. Google play for its cloud business to be back end piping for the future of the entire gaming industry but at the same time. Can you trust google
Vicarious Visions reportedly working on a Diablo 2 remake at Blizzard
"For me. The story of the week is vicarious visions rolled in spink succumb to the blizzard. Avalanche of the blizzard ebay. They need to plow basically. They need good that name again. It's fist blow to dig them out Most recently they made tony hawk one and two which i rave about last year absolutely phenomenal Release of those games. Did the crash release as well and i just outstanding studio. In my opinion. I think track record of just hits in working on some great games in now Based on the press release that came out it appears as if they are going to be a support studio for the larger blizzard instead of like. Hey go make a new ip or go work on this franchisor or elite on this they. It seems like we'll be one of the many studios you see as you're waiting to get to the title screen of a gay or when the credits are rolling. You're like how many people worked on this in support of i blizzard game. So i guess diablo's or unannounced Helping ship overwatch to maybe. But it's kind of a bummer. I think that team seem super talented. And it this seems kind of unceremonious to me. Well the rumor is that vicarious visions has been working on a diablo to re master for quite a while and that blizzard was so dissatisfied with the warcraft. Three re master which received a lot of hype and was Was a disappointment. i think. I think there's only one way to describe it. It was a disappointment to fans. It was a disappointment to the studio when it released it. Had a bunch of problems and I think they the rumor is that they wanted to date. Being blizzard. wanted to avoid a repeat of that kind of scenario and we're using vicarious visions to work on the diablo two remastered which is unannounced. Chat is saying remake is what they're polite yes. Pardon me remake. These terms should be precise and i. It's my mistake for nelson. Hasn't been out so we don't really know i mean with warcraft. Three was a master. S diablo to remake would be pretty exciting but yes supposedly that was handed over to the four-team and then than they brought in vicarious visions to offload that work as work on the before ramped up and They're they're calling it. Diablo two resurrected all again all of this rumor. But if that's the case super excited obviously victorious visions. Very good at these kinds of remakes. These kinds of taking old games and making them look gorgeous on modern technology so as a huge fan of the oslo to very excited about that prospect. Be i get what you're saying christian about it. Being a bit of a bummer. To to hear that they will no longer be the lead developer on any kind of game creation. Rob you Inside a developer. All the time what. What is your your take on. This is the kind of thing that would be disheartening to a group to to visions themselves or do they see it as potentially an opportunity to probably a little bit of both The thing that bums me out. The most is sort of losing vicarious visions v as it's colloquially known in the games industry as as a brand like air studio that has a very long history. They've been around for a very long time. One of the few coast studios in albany new york which is rare So them to sort of lose their identity and just become you know a blizzard new yorker or whatever blizzard east Is just a bummer. Just from just from a name standpoint It does. I mean they do good work though so i think ultimately for the security of the people working the studio is probably a good thing it ensures longevity that those people will have jobs and projects at work on whether or not. It's the projects that those folks were hoping to work on if they were developing internally typically studios are always trying to develop things internally especially smaller studios sports support studios. They wanna like make their own. Ap eventually that's probably the goal of every studio. Imagine sure and so losing that for now. is probably. There's probably some stink to it. But i would also say like if they continue to prove themselves doing this. There's no reason why. I wouldn't think that they might be handed. Something in the future that may be as a blizzard. Ip and maybe they make a new game with one of those ip's
Superpowering Teams with Ilkka Paananen
"I've been so excited to do this with you for two reasons one. I've been spending so much time thinking about in in kobe. Playing video games with myself and my young son. I think a great way to begin. This conversation is with one of my favorite lines of yours. Which is that you want. Said i am the least powerful. Ceo in the world. I love this concept because it'll introduce the idea of culture teams and people that we're going to spend most of our time talking about which may send a little strange for a video game company. But i think it's amazing and critical. So what did you mean by this line. Why did you say that. What does it mean to super cells. Culture i thanks so much for having me better. I think some are behold point. The ball trays that the more decisions that the snake and i make the better in an ideal were like if i five no decisions then but would make me. I guess is far full. Co the whole idea about supercell on what is at the core of our culture is this idea is small and independent themes that equal cells and these independent gained things sacred inside supercell way to think about them think about smaller start ups bidding raider company. That's why we think about them. I'd love to go back before super cell. Because i think your career up until that point helped inform you in how to build supercell with less focus on command and control and more focused on decentralized trust and i think our lessons today will be applicable across creative pursuits and industries. Not just in gaming what were you doing. Prior to founding supercell and what lessons that you learned or were taught by your experience before this business. I need to go back to the year. Two thousand so. I will still a student at helsinki university of technology. I had a business major vote on my actually like in my early of my studies for some reason. My dream job was to become either a management consultant. Thouray investment banker simply. Because because everybody else in my cloth wanted to catch and so deny then at some point in my studies. I was really interested in about entrepreneurship. And i started to think. Well this would be really cool. You know trying to build your own sing with a group of great people. And then i just looked like super lucky. I happened to bump into this group of people who wanted to found a company and it had to big games company on earlier. Especially in my dna cheers. I had to be a massive game. Iran still played a little gains. And then these guys may creating afford to pay any salary on threes and there was nobody else will what's gonna applying to join them although us nevil gains and they needed somebody else to do everything else and i was probably the only applicant assay and then i got the job done. I didn't get any pay funny. Anything is these guys for that. Okay you gotta do all the sales for us than me to give you like a proper titles and the people would actually like to see you. I guess they didn't know what to call me seven. They decided to call me the ceo. And i think. I was twenty two years of age and absolutely no idea what i was doing at never had a proper job except on summer. Jobs are my parents. They probably never had a proper job. Because all i've done. I've been ceo gaming companies. But anyway that's how they're going to start it. I know i had no idea what we were doing. Learnt by ewing an end eventually managed to graduate some there in bethany. and so. that's how we're gonna start in the thousand so set up a games company on funnily enough Ballgames the time if you recall those days assistant feature phones but they're coming to markets mostly from manufacturers like nokia for example of course based here in finland and of course never snow app stores. Nothing like you would need to distribute this job based gangs through. Carriers was very different at that time. But that's how book started. He founded the company almost exactly at the finding the dot com bubble burst onto members financing available so we basically like financed it bites doing work for hire work and then on the side be developed our own. Ip and our own games. I think miller able cut deals with most of the european carriers in big some of the us based carriers and then a massive amount of these jobs based phone scam the market and actually make some money on the company started to grow and back in two thousand four. We sold our company to company each chocolate. Which will say followed. By game industry legend strip wilkinson funded by sequoia on inclined burke in on the joined forces to them and then over time. The company grew to like four hundred people so relatively sizable game. Developers confident. I would call that down. Nba in guessing entrepreneurship and management learned. Lots of lessons. What were the key lessons that you learn positive and negative all combine the time at both digital chocolate and your company that was acquired by digital chocolate. What were the things that it installed in you that you brought with you into super cell and what were some other things that you reacted to a reacted against when the about how supercell would run as a company that they could've kept and what i learned that all domestic. It's all about the people and digital chocolate. I was very lucky to berkeley luck. Such amazing people. I kinda fought at those times that we are going to like had the best strategy the best plans the best processes in place and digital chocolate and mostly because of my doing so sexy quite a sort of a structured and also when it comes to innovation so we had pros almost forever thing if you off me like okay. How digital chocolate. Think about new games development tenure like a slight dick flex sixty slides expense. Exactly things for and they had all kinds of prose essays fall like how do they green like games the almost full we are myself and mike on leadership team over. There had a crystal ball as he kind of knew the best declare. Send a cornerstone. Humorous won't and then they put together like all kinds of control mechanisms to make sure that the company x. develops products and gains the direction. But then all of the years. I realized that there are a lot of negatives above this type of way of thinking. Because isn't the great the best creative people in the world. They don't get the feeling of ownership and oftentimes the reality is but actually the people who are best. What is best for the game for players. Those people are actually people are building the game. It's bill leadership. The people like me. And all the years. I realized our job as leaders. They should enable people to do their work better. We'll try to control the spent so much time carring the best people in the world also digital trump anything about why on earth tried to control them by. Don't do trust them to do the best thing. One of the things that made me fully realize this at some point. I start to look back with. Okay let's look at the heat gains but our company has pulled out early sort of a coma nominate these gangs. One is that may have really amazing people and raised themes it'd behind the games but interestingly the other thing was that most of these gangs some had nothing to do with all of these fantastic pros instead had besides the usual story was just need into anything else for these guys do their sunbury their on during the corner of the office and they were just doing whatever they want to do. And there's some flying under radar so to speak and then the next thing you know. This amazing game comes out. And then i start seeing whoa that. These amazing games may come out because of me or together they come out despite the spiteful things
Who's Adopting AI for Chat and Customer Support? - with Abinash Tripathy of Helpshift
"So nash. I want to catch up with you here on the topic of who is adopting when it comes to artificial intelligence for chat. That's your world. It's wild you've been in there for what nine years now. Two thousand eleven or something like that. So you've seen a lot evolve you know when you think about who is really picking up on this who's starting to layer on top of their their serve chat conversations in a fruitful way. Who who do you see those early adopters or anything. They have in common with her industry size. Whatever a very good question. So i if you think about automation the effort in trying to get automation going in an enterprise. The biggest auto identity comes from people that are having high volumes of interactions. So you say when you find that as high volume deductions that are specific. Industries were customer service has very high volume of interactions and it's difficult visible in two ways. One is just they just have high volume second. Is the number of agency employees in contact center right. So if you think of industries that basically have the highest number of agence dealing with customer service. Those happen to be beat. Ac- industries anything that has to do with you know retail banking utilities telecom gaming which is where we got our start right because think about gaming for the second we gotta start in gaming because they are like any of the largest social media networks in the world they have hundreds of millions of people blaming online every month right so the monthly active users in gaming environment is massive. It's as biggest telecom and the volume is proportional to play the game. But i really think about the game. People wonder why gaming such big customer service. 'cause great games are just like casinos or retail outlets people play a game but to the game is a store and the store is usually selling stuff right that people buy an anytime people buy stuff that are all kinds of issues that can happen. The game itself may have issues. That are game blaze. She was that a fraud issues. This bullying issues all kinds of seeing the gaming world so we are starting gaming simply because gaming is a very digitally focused digital first world for them. The phone is a foreign concept. They don't want to have a phone based on people calling them on. The phones added costs so much money to serve a phone call so they want everything to be digital first until we dominate the gaming industry. Whether it is the largest games in the world that i can rattle off my mouth all of them of our help shifts right so that's where we got her start and now what we're seeing is. Lauded the bbc industries like to be dealt hospitality travel telecom deck banking at all. You know they have the dynamics but some of don those tend to be very traditional banking and banking does not have a digital first approach. Though i would argue both covid. Everybody's evaluating take time. What what their strategy is. Because you know if you noticed in observed when kobe what really happened. I wanted to lead this to you. Dan is that most of these. Contact centers. Operate with agents in manila manila down. And these workers that work in contact centers don't have internet cut home. Didn't even have computers. They had to come through physical facilities in manila Phone calls they couldn't even be online right so phone. Contact centers were shown hard immediately following all the lockdowns around the world. Right so my bank. For example chase dick would be when there was no way they could serve any of my phone calls right Goes if you had to do banking good luck that idea to wait for many days. Get through the phone contacts so everybody. Every large to a vertical is starting to think about how do better leverage digital and specifically in digital self service capabilities and so if you now that down subsurface capabilities broken up in gulick automation technology in lots or informational self service. So that's what i think. It's what we're doing is so interesting. Got it so just to touch on where you started. This kind of explanation was that you began in gaming because it's so digitally native and it's so averse to the phone right if you're a seventeen year old or a twenty seven year old in you're in the middle of a game. Yeah you're you're not gonna call a company you know that's something your mom would do. You're just going to chat or you're gonna put in an email ticket or whatever the case be so. That's a digitally native space. You mentioned retail. Do you see sort of basically for for retailers in terms of adopting a and chat from your perception looking out of the market whereas their trash and where whereas they're real buyers for this stuff is just a function of how big the retailer is or is it a function of both how big they are and their relative amount of revenue from e commerce. Because i would imagine that that would be indicative of their digital savvy on some level what are the factors that make a retailer more hot to trot more likely to actually be doing the kind of work that you guys do with other vendors or whatever i think do dynamics blame the bill segment. One is look at the gross margins of redel even e commerce businesses like amazon right. The gross margins are single digit vegetables single digit percent. Maybe even one percent right and with those kinds of gross margins yearly want the most effective customer service model right not that you want the cheapest most effective customer service model. And so it's it's there's a lotta margin pressure in the retail business. That's driving the shift digital but more importantly post covid. What has happened is if you look at the large format retailers like walmart for example for the first time what they've seen are completely changed sort of forced behavioral change in in the shopping process. Right so walmart now if you look at what's going on it's all like curbside delivery and cook's at pickup right so you can you can order ahead to a digital service like apple. A website like walmart dot com or target dot com and you can then scheduled to go pick up the products in the store during the walk into the store and walking the aisles. Thanks to the holiday shopping models changed. I would say that whole delivery. Big up curbside pickup. Even the food industry were observing this right. So all the restaurants like whether it's mcdonald's or at all like doubling down on the on the apps for ordering because it's all about pickup and got means you have to be able to order you don't want people calling the call center order. You would rather have a digital app where they can do that and so a lot of things can go wrong in that you know that whole process you order your orders delay and you need to talk to somebody deal time. messaging Becomes the perfect way to solve that and having people call a call center. Wait on the phone for twenty minutes back agent to those. The dynamics are mostly margin pressure and this changed sort of behavior of you know orbiting big our pickups or
With $180 billion in sales in 2020, videogames top sports and movies combined
"Game industry is now making more money than movies and sports. Combined with global revenue expected to surge 20% this year to nearly $180 billion movies do around 100 Year and Sports Hall in about 75. It'll only get stronger in the next year, with new councils like the PS five and X Box Syria's X. The potential is huge when you count on things, such as digital copy sales in APP purchases, cross platform gaming and subscription gaming, at least in the U. S. The largest growth is expected to Take place in mobile gaming, increasing almost 24% to over $87 billion in China on Lee 1% plan councils. The rest is either on mobile phones or tablets, suggesting even more upside. Most parents were only halfway right playing video games might be a waste of time. But being part of an exploding industry is a gold mine. I'm
Riot Games: Brandon Beck and Marc Merrill
"Guy roz on the show. Today to avid gamers fended off reluctant. Investors may saying experts and their own self doubt to build riot games an order the most successful video games ever created league of legends in two thousand six. A video game company called bethesda. software works. Tried out an experiment at the time. But as the had a popular video game called oblivion in that year it decided to offer its users an extra feature horse armor not armor virtual armor that you could use in the game and bethesda offered it up for two dollars fifty cents. It was an incredibly controversial decision and most players reacted badly. They didn't like it but enough gamers decided to try it out and bought the armor and it proved a theory that company had that you could create an entire revenue stream through what became known as microtransactions. Still almost no game developers chose to pursue this business bottle that same year. Two friends brandon beck and mark merrill pitched an idea to investors. They wanted to build free video games but offer up things like in game currency and weapons and characters and skill points. I price brandon and mark believed that if the game was good enough players would happily spend a few dollars each week to buy virtual products that might enhance the gaming experience not surprisingly most investors. Turn them down and thought it was a crazy idea. The question mark and brandon getting was. Who's gonna spend money on virtual things things that have no value in the real world and these were fair questions. And it's why it was so hard from arkan brandon to get right games up and running but the game they eventually built league of legends became one of the most popular video games of all time and a game that helped to pioneer the business model now known as the free to play model this year the global video game industry will hit more than a hundred and sixty billion dollars in revenue. That makes it four times bigger than the global film and tv industry and three times bigger than all the music sold around the world and twenty twenty. according to forbes video games will earn more than three hundred billion dollars by twenty twenty five and a growing percentage of that revenue comes from gamers who spend small amounts of money buying skins or costumes for their virtual characters or buying access to locked rooms and imaginary worlds huge gaming tournaments attract millions of viewers with players. Earning millions of dollars a year. It's a massive business and a big part of it has to do with the model that brandon marks company riot games helped. Pioneer and brandon both grew up in southern california. They met as teenagers at a summer leadership camp shortly before college. Here's how marc remembers it. I remember meeting brandon and mike. Oh you're from los angeles awesome it like video games. What's up in so we just kinda instantly hit it off. And then as i got to know him i also just really thought he had a infectious personality at that. It really interesting. Way of looking at the world that was sort of commentary from values perspective to mind in the edge just this incredibly entrepreneurial kind of business oriented mind. That kind of inspired me where i'm like. Wow i've never seen i've never encountered a person that's also younger me that felt so vibrant and dynamic and it's interesting way and so because of the shared love of games so they could hop on the modem play starcraft warcraft two or or duke nukem three d or if i mean we could go on and on about the titles that we all knew and connected about. Yeah so you meet this like leadership program and then you both go back to l. a. And and you you stay in touch or or did you kind of lose touch. Yeah i mean we. We stayed in touch and we call each other every once in a while we. We'd play some games. I remember one of those phone calls. Mark told me a really to see the matrix. What does that. he's like. You'll see ended up blowing my mind. My favorite movie of all time and mark. You headed to usc to start college and brandon did that. I know eventually you would also go to. Usc was was the fact that mark was there to that. Influence your decision to go. There was just just happened to be the place where you decide to go. It was a total coincidence. But it certainly made me more excited about it. I even visited mark when he was at school and hung out within the dorms. Where he he had a bunch of gaming buddies and they would they play games together. And i wasn't a very good student i had. Adhd in a variety of learning differences in wasn't pretty tough competitive school environment. And and i. And i just. I was not the kind of student i was sort of supposed to be. But in the meantime i'm living in this world online. I wanted to spend every minute in my spare time. I would build scripts that would play my character for me wall. I had to be a school. So i would continue to make progress. Well that's pretty impressive. But i mean you did despite your struggles you did end up getting into usc and mark is already there and presumably like you guys. What like start to hang out. And i guess you already have like a friend at college and you get there. Yeah mark would take me under his wing bit and you know introduced me to his friends and show me around. So yeah it was. It was really great showing up and no one mark mark when you guys were in college did. Did you think you know what. I'm gonna start a business with this guy one day or was it just like fun. Conversations would have about. Hey you know maybe one day we should do this or that. Yeah no we we did. But it was sort of accidental. In some ways you know brandon. And i because of our shared passion games and then also our mutual interest in business we would strategize brainstorm or think about opportunities and and this is one of the reasons that i was attracted to brands because he was sort of the most entrepreneurial business minded friend that i had like brandon random music station at sc. You'd be thinking about events or got so we were playing games and we both loved online games and so we loved to like watch replays of really competitive players playing online and try to help inform how we could get better than that started us thinking about well. Maybe we could help. Create or run some gaming tournaments. Maybe we could do some stuff like that surround campus and actually. Maybe there's a opportunity create a league that we were going to call the g. l. ultimate gaming league so brandon. I went down to the basement. Alevi library late one night. We started working on this rough business plan. Neither of us really knew how to build a business plans. We're trying to figure out what that looked. Like what the but on paper and all this and we can never really went anywhere that business but nonetheless I just remember being really energized about the possibilities of the future and and again. That's that's something that an grant and really helped awaken. Was this ability to look at not the way the world is currently but the way that it could be and how we could potentially go help change
Brands & Celebrities in Esports
"And we want athlete in particular. We're working with a guy named josh. Hart who was on the lakers at the time is now on the new orleans pelicans and saw genuine passion that he had for gaming and being the good sort of partners that we were We dove in and learned everything we could about it so fortunate enough to be in los angeles and which is where a lot of the publisher is in the talent and the org czar Met with you know every single person that we could from executives at at the different streaming platforms to or really just sort of made the rounds and went into full research mode Eventually built his brand on twitch really from the ground up and did it in a way was unique and like fresh and different from the space. We launched his twitch through a pair of custom fortnight sneakers which he wore on. espn With gamertag on them. Which is like just sort of a non gaming way to to enter the space in a really fun way and so we did that You know very quickly. Sorta he became a case. Study for how to how to build a brand on twitch as a non endemic talent Has very quickly become in my opinion. The most respected sort of Athlete gamer out. There you know one thing led to another. We ended up working with other guys and put on the first ever all. Nba forty nine stream was called ballers only and I think it was actually one of the highest ever debut twitch streams of course has since been beaten but just little things like that we started to get our footing in the space and existing clients who were not in gaming started to come rest and say hey how can we enter the space. We see you guys doing a lot of work gaming. How can we do this. And so we realize like. Hey there's a really cool white space here for for an agency that can can walk these worlds. You know play between these worlds really really well And so we quietly for the last. I guess three years or so have been doing gaming work under the cut and sew name and it wasn't until recently that we spurred us ourselves ourselves down and we're like we can't be an industry agnostic agency and reach our full potential in the space because the gaming industry is too protective. It's too wary. It's to sort of aware of others that are looking to come in and exploit it which you know we'd like to think we're not doing And so we built zone gaming which sits undercutting so and it's It's exclusively dedicated into the gaming space. So it's you know working with brands. Both endemic and non endemic Doing everything from social and digital influencers to content to live event production to brand strategy brand identity Really anything on the marketing side. We feel really really confident in doing And then i'd say an interesting part about our mindset is we're not just using. We're not just a service business. So we're we're actually People are coming to us for building businesses with them. We're taking this. Mark needs the infrastructure. And we're applying to ip that we have ownership in. We're investing off the balance sheet where it makes sense where we can add value Were working with individual talent on helping them build their brand on twitch So we're doing a little bit of everything and that sort of the genesis of how we got to where we are. I have so many questions met many questions Can i start with one. Because you you mentioned all the can do with endemic and non endemic brands. Okay wonder my rallying cries like a a the something that i hit on tires that get ready. Get ready like here's paul shouting at the cloud. So get ready. I teach east sports marketing classes. Saint peter's okay and so by default. I have to teach them about endemic and non endemic brands. Okay let's just part of the curriculum because that is what the industry talks about right. I personally hate this sort of differentiation. Between the two. And i'll tell you why i hate it because it makes it seem like non endemic brands. Don't really belong right. Like like like endemic brands are special and and are part of the the group and on drawn in the sand right. I kinda hate that. Because and i've spent quite a bit of time in the last two years educating brands so sort of the peace before where you come in which is like what do we. Why do we need to know about east sports at all. And why is it interesting for us at all. And then they sort of decide what they wanna do in the but but even like as part of that education process. What i've realized is some of them do feel excluded in this. Non endemic brand. Sort of category. My question to you. Is you really treat those two categories differently when a brand walks in the door. And do you agree that maybe this differentiation is something that should go away. I think we treat them differently. And the reason we treat them differently because in my opinion you know the gaming consumer is a ruthless one right and if you if you come at them in an authentic way in a way that doesn't understand how they speak their language the emotes they use and you don't speak to them in a way that likes to be spoken they'll write you off forever. And so i think that if you're a brand know not to use this word again if you're if you've been traditionally not a democr- you haven't entered the space before. I think it's really important to take a slightly different approach in. Make sure that you almost Pay your respect and and earn your stripes and pay homage to the culture In a way that maybe a brand who's been activating endemically for a really long time like could skip over. And so. That's that's the only reason i think i'd like to differentiate is because there is a bit of just like a laying the groundwork that that you have to do your first time in the space but generally i agree with you. I mean. I think like if someone if brand advertisers in sports than another doesn't you don't call it at a sport brand or non-sport brand new brands so to that and i agree completely but i do think the
A Chat With Matt Hillman, Co-Founder and Partner at Cut + Sew and Zone Gaming
"Matt for our for our listeners and our viewers. Could you tell our audience who hasn't heard of you. That'd be surprised but who maybe doesn't know your background how you got into sports. What you're working on today. Some of the things. I talked about maybe Would love to get sort of the man. Hillman story yeah absolutely. I'll spare you too much. But i I launched a full service marketing agency. That was completely outside of these sports. Space called cut and so Coming up on three years ago now so is in january. Two thousand eighteen with two partners. The three of us sort of just felt like we really unique But also diverse skill sets between Done a ton of work in sports and entertainment space. My two partners were rebound florida at a tech startup that became sort of a case. Study for consumer marketing. It was called jack. Blew up on college campuses. They were the minds behind a lot of that. And so the three of us just kind of linked up and realized that we wanted to to build something together and we had all been doing some consulting on the side and realized that an agency model was really really. Good way for us to be able to you. Know it's not like one. Plus one plus one equals. You know nine right. It's not three so We put our heads together and started to build this business. You know it's a service based business Work with companies big and small and help them help them reach a younger More culturally aware demographic that businesses called cut and so again started it almost three years ago and you know where gaming sort of came into the picture is through our work cut and so will one gaming as as ubiquitous at this point right at it is. It is so far transcended. It's it's it's individual industry in seeping into everything that we know and so If you do anything in the world of sports entertainment or music or it's really hard to gaming wasn't always like that but We were doing a lot of work with with athletes Who were really really passionate. Gamers and this was late. The early two thousand eighteen. When you did it wasn't commonplace to see athletes in celebrities streaming on twitch this was pre ninja drake. This was It was it. It was a little bit of a different market And we want athlete in particular. We're working with a guy named josh. Hart who was on the lakers at the time is now on the new orleans pelicans and saw genuine passion that he had for gaming and being the good sort of partners that we were We dove in and learned everything we could about it so fortunate enough to be in los angeles and which is where a lot of the publisher is in the talent and the org czar Met with you know every single person that we could from executives at at the different streaming platforms to or really just sort of made the rounds and went into full research mode Eventually built his brand on twitch really from the ground up and did it in a way was unique and like fresh and different from the space. We launched his twitch through a pair of custom fortnight sneakers which he wore on. espn With gamertag on them. Which is like just sort of a non gaming way to to enter the space in a really fun way and so we did that You know very quickly. Sorta he became a case. Study for how to how to build a brand on twitch as a non endemic talent Has very quickly become in my opinion. The most respected sort of Athlete gamer out. There you know one thing led to another. We ended up working with other guys and put on the first ever all. Nba forty nine stream was called ballers only and I think it was actually one of the highest ever debut twitch streams of course has since been beaten but just little things like that we started to get our footing in the space and existing clients who were not in gaming started to come rest and say hey how can we enter the space. We see you guys doing a lot of work gaming. How can we do this. And so we realize like. Hey there's a really cool white space here for for an agency that can can walk these worlds. You know play between these worlds really really well And so we quietly for the last. I guess three years or so have been doing gaming work under the cut and sew name and it wasn't until recently that we spurred us ourselves ourselves down and we're like we can't be an industry agnostic agency and reach our full potential in the space because the gaming industry is too protective. It's too wary. It's to sort of aware of others that are looking to come in and exploit it which you know we'd like to think we're not doing And so we built zone gaming which sits undercutting so and it's It's exclusively dedicated into the gaming space. So it's you know working with brands. Both endemic and non endemic Doing everything from social and digital influencers to content to live event production to brand strategy brand identity Really anything on the marketing side. We feel really really confident in doing And then i'd say an interesting part about our mindset is we're not just using. We're not just a service business. So we're we're actually People are coming to us for building businesses with them. We're taking this. Mark needs the infrastructure. And we're applying to ip that we have ownership in. We're investing off the balance sheet where it makes sense where we can add value Were working with individual talent on helping them build their brand on twitch So we're doing a little bit of everything and that sort of the genesis of how we got to where we are. I have so many questions met many questions Can i start with one. Because you you mentioned all the can do with endemic and non endemic brands. Okay wonder my rallying cries like a a the something that i hit on tires that get ready. Get ready like here's paul shouting at the cloud. So get ready. I teach east sports marketing classes. Saint peter's okay and so by default. I have to teach them about endemic and non endemic brands. Okay let's just part of the curriculum because that is what the industry talks about right. I personally hate this sort of differentiation. Between the two. And i'll tell you why i hate it because it makes it seem like non endemic brands. Don't really belong right. Like like like endemic brands are special and and are part of the the group and on drawn in the sand right. I kinda hate that. Because and i've spent quite a bit of time in the last two years educating brands so sort of the peace before where you come in which is like what do we. Why do we need to know about east sports at all. And why is it interesting for us at all. And then they sort of decide what they wanna do in the but but even like as part of that education process. What i've realized is some of them do feel excluded in this. Non endemic brand. Sort of category. My question to you. Is you really treat those two categories differently when a brand walks in the door. And do you agree that maybe this differentiation is something that should go away. I think we treat them differently. And the reason we treat them differently because in my opinion you know the gaming consumer is a ruthless one right and if you if you come at them in an authentic way in a way that doesn't understand how they speak their language the emotes they use and you don't speak to them in a way that likes to be spoken they'll write you off forever. And so i think that if you're a brand know not to use this word again if you're if you've been traditionally not a democr- you haven't entered the space before. I think it's really important to take a slightly different approach in. Make sure that you almost Pay your respect and and earn your stripes and pay homage to the culture In a way that maybe a brand who's been activating endemically for a really long time like could skip over. And so. That's that's the only reason i think i'd like to differentiate is because there is a bit of just like a laying the groundwork that that you have to do your first time in the space but generally i agree with you. I mean. I think like if someone if brand advertisers in sports than another doesn't you don't call it at a sport brand or non-sport brand new brands so to that and i agree completely but i do think the
"games industry" Discussed on Digital Coffee
"I mean they don't really make Oh diablo two they don't really make too many other games as well. So you have that. But. Don't be surprised if more and more of your favorite independent gaming's to use or bought out. It's going to happen. The gaming industry's too big. The costs are too high that you do need just bigger publishers. Helping you out on the backs of doing that could see project right eventually bought maybe. The thing about c project read is that they do have Gog. The store does give him a pretty big revenue stream as well. It'd be bought out they could eventually be bought out the developer of delete dinners we bought out bought out. One of these can be bought out is the rice pro the right price point. That you need to focus on not. that. They want to sell out no they just want to make sure that their studio is protected in their studio. Actually can whether the storm because once again gaming is getting more expensive development costs are getting more expensive. This is just how is there's no other way about it you may. Eight it. You're like, why but does the why did you shell out well because? About seventy six. Elche roles online. Do very well, even rage to did not do as well as they hope and pretty sure even the race to combat is amazing on the ground. BEKA combat it is a lot of work. But if you Only have a really good game out of. Four on. Is All the best look. and. It really does hurt your bottom line and that's the whole thing. Do you want to be in the right or you won't be the black? You want to be the blackmore often the red then you may want to go with the publisher and company as whereas over a trillion dollars like Microsoft. That's it. It's all about money this business once again yes. It's a great business and they WANNA make sure to give people a much greater. Leeway as possible, but at the end of the day will. Sell or will this not is marketable? Can the markers figure out? How to market is correctly is this game worth selling? Is Always. The thing. Has A lot of great Franchises, and that's another reason why it's not the developers. It's also Ip's you've got doom. Other scrolls you got all out. Before seventy, six Ray Games early fun for the most part new. Vegas was probably the best but that was the.
"games industry" Discussed on Digital Coffee
"But. They're not buying this also they by Bethesda if you didn't know this week which is. Huge surprise. I was not even expecting them to buy Bethesda I didn't even think Bethesda was actually going to be sold because their private company in seemed like they were doing five for the most part. All seventy six and elche was online to do as well as hoped. It would but they weren't doing half bad especially with. Maternal but they decided to do it so to maternal is coming to xbox game pass. October. First Twenty twenty of you didn't get a chance to buy. You don't have to choose through your subscription. Did say that they are going to be honoring. Whatever deals they had with Sony as well. But New Games are going to be on a case-by-case basis if they're going to be multi-platform releases or not. I, think in Microsoft, best interest to do as many as they can through the FESTA but we'll see on that I don't really care to be honest with you because I'm on the XBOX game pass so. Take a little bit skewing of the PS four low. The Pierre's for I said that if I if I really wanted to get the next gen consoles, it's going to be. Back spock's one just because of the control that I have I can play with my old xbox one controllers to buy a new controller now Sony, decided to do subscription service. For P., C. on the playstation now or whatever I might consider that played playstation controller is still keep the playstation four control or get rid of. The expo our ps four eventually when I feel like it was like. Won't I can play this stuff Mike. To worry about it. That's how I see it. But moving back to my main points is that we're going to keep on seeing this. The problem is the gaming industry is so big right now there's so much at stake and it's really hard to make a huge impact here. That if they're not making multimillion dollar. Like sales especially with major publishers and it's not really going to go very well for them. So you're gonNA, keep on seeing this consolidation or either Sony maybe I'm not really thinking. Bite anything but either so you're Microsoft might be buying more maybe epic but I'm not really sure 'cause they're going through their own legal woes because their own. Oh foolish mistakes. But what we're going to be seeing more and more of this. So here's the thing when Microsoft bought other going to be semi independent, they're not gonna be fully independent, but they're going to be semi independent so they. The Greg Games of playing. So we may see more race games maybe we will see more. Jim. Games. Obviously, we will be seeing more games. From. Arcane as well. Maybe another dishonored game, it'd be a good one. Too. But will we will keep.
"games industry" Discussed on Digital Coffee
"That video uses so we're not sure how efficient or how does the ball necking issues this fixed through what? India is doing but aims is also using the seven nanometer version of it from. The. The ones that they use for the US in videos using eight hundred meter one from Samsung. So it's weird because everybody's using the v Ram Samsung and the chips are actually made brand for invidia from Samsung's they're both using Samsung's different ways but also with the rams can have two, hundred, fifty, six bit bus the pretty big bus. But that's also weaker than thirty eighty, which is three hundred, twenty bit bus. So like I said, we should be interesting to see how will it actually performs was actually going to be doing and if it's in the five hundred dollar price range that's going to be two hundred dollars less. Than the thirty. Eighty. But you may be getting about the same price for it as well. So We could be seeing same prices the six. Sixty eight, hundred, exte-. Should be at the five hundred dollar price range. So I'm guessing this sixty, nine, hundred x t might be at the seven hundred dollar price range but I only they're going to go into the fifteen hundred dollar price range. Needs to and say do that but we'll see I mean it's supposed to come out and tell. or at least announcement for until October twenty eighth. So we do have. A little over a month until that but it looks like it's going to have the type C connector as well. The USB type C connector. So is that way as well? This could actually be a pretty big game changer for connections. So instead of using this really long thick hd two point. Oh. You're an amusing, the USB Dash C. for that as well which I said by the way it's actually pretty cool. Like alive but we'll see we'll see what actually does when the actual official of comes out. For my main thing about my the market or the PC market is consolidating because it actually is before our very eyes and first of all, of Microsoft, there was a rumor saying Microsoft is GonNa by stay a new they're not actually the better by right now probably be square INEX- they're probably going to be cheaper and Sega plus you got the final fantasy you've got their setbacks you've got vendors now you've got. A few other ones that I can't really remember but those are the main ones that I think. A dragon questions well, you've got several other pipelines. There's well PSA screenings. Tumors Well Square eatings actually might be a better by than Sega right now Sega's got some interesting ones but for the most part, the ones I applied from. Sega? Is the creative semblance hammer dragging game total war strategy game series, Elliott `isolation to make secular OUTTA that one I don't understand.
"games industry" Discussed on Digital Coffee
"It's weird weird thing that's been going on. It's kind of like, why are you? Kids mind. That's not your job. I don't even care if the University of California Irvine is a part of this. Job Specially University staying out of brainwashing even more than they already are with their critical race theory that is basically the most. Utterly useless theory I've ever heard of and has no logical basis in anybody that's smart enough. These weirdoes. It's makes no sense to me do code of conduct and leave it at that. Let the parents raised the kids. That's the whole point of parenting is he raise your kids to be good? If. You're a terrible apparently raise kids to be bad and they go protest and shoot people and that's always fun too I guess. But style. Businesses stick to doing business. Stick to selling game especially you EA which your last several games have been. Awful. Make Better Games in Microsoft. I don't mind you so much but seriously. Dome like in epic. You you're a whole mess in of itself. So you should really stick to. Being less of a mess. But I I. Really don't. It's it drives me insane sometimes more inclusive. Verse. Kimmy is already diverse and inclusive. What more inclusive and diverse you need to be. Why do we hamper on these buzzwords? Actually have zero meaning. Zero. Ways moving onto more hardware stuff is the Arctic Sturdy Ninety has come out and guess what? It's basically not that great for fifteen hundred dollars. Video seriously nine frames per second faster than a lot of games. The thirty, eighty, nine frames not even ten. It's so miniscule there's no point in buying this fifteen hundred dollars card you get minimally better frame rates than the seven hundred dollar car. Out even wait for the those as well because they're coming out with new versions that has thirty eight with double the memory. So Why are we getting this? Thirty nine, hundred Wisenberg I hope none of you bought this because you bought basically. Almost double the price. Double the price of the thirty eighty with only about nine frames per second. Better, and that's from Guru Three D. we've also got Tom Hardware and said that well from thirty nine to thirty eighty on four K ultra. It was seven frames per second faster read-end redemption to. Power Up. said that when they tested the thirty, eighty, thirty, thirty, ninety. It was still. Moscow about ten to fifteen percent performance faster than thirty eighty..
"games industry" Discussed on Digital Coffee
"Is going to be good I don't know early access it could be as could be as terrible as we'll stay up or it could be better but. These are doing a public testing access testing. We'll see the problem is that the Internet and mobile connections gob better if Amazon's GonNa be going on mobile as well. Not really sure about that whatsoever just though it's going to be on TV. Now. New Thing EA, Microsoft EA Games. Are. Ever going to say because I said twice epic aims is going to be doing. Raising Good Gamers, advisory board, and this is to help be more. Diverse, more inclusive and have a positive online environment for youth. Because we all forget the parents. Have the job of raising their kids to be good. It's good.
"games industry" Discussed on Digital Coffee
"Few weeks, you'll be able to play it as well. Now, let's talk about. Amazon. Luna's so it was announced today actually. Or this week I should say more like this week it was announced this week that Amazon Luneau would be launching in the near future is not going to be part of prime, which was hoping that they would do and be a smart about even raising the price five to ten dollars extra for prime would probably be in the best way of doing this, but it's going to be an extra five dollars a month for this INSA cloud gaming service with a month subscription is always. The funny part is the control looks eerily similar to xbox controller. Yeah. That's what I said xbox controller. EERILY similar to it. That means is that well, we use an xbox controller. Now, Luna Control is GonNa be fifty dollars for this one as well. It's GonNa also have different channels. For different developers and publishers, I assume this is more akin to. Like cable for Video Games I. Guess You could say you pick a challenge you WANNA do now I did look through the website really quickly in a did say early access if you're wanted to I just decided what the Hell I'll just do early access and I. Said come back because we have a high demand but they had another channel for you play or UB. So you could potentially by through there now I'm more into the xbox one because it gives me a lot more but for five bucks a month. Initial fee is about. I would say fifty five dollars the first month because you're buying the controller at the same time, it's not a bad price. Point is just why couldn't we just have an all inclusive package with prime instead or not paying extra five dollars a month for the site. That's problem was with all these services. Now, it's like Daij to pick and choose which one you want because there's so many of them so far. That is just getting a little ridiculous like I don't really WanNa, buy the you play service because I don't really want to spend an. Extra fifteen dollars. Or as well. Just like eight play had one as well. I didn't think it was worth fifteen dollars because I. Don't play as much EA games or as many.
"games industry" Discussed on Digital Coffee
"I could care less to be honest with you. I do initial push through as much as I can, and then probably won't play for a while they get back into it eventually. But. It's just not my game in general from I think about halfway through is. It's just not my game in general is did not. Like it too much I just thought. Boring for the most part I think. I I. Usually now saying it's the boring version of destiny to so there you go. It's all right. Now, Boris Boulders Gate three is being pushed back to October six. If you're looking to actually get this game, you're at the way a little bit longer, which is basically in, let's say about two weeks we can have. But a little bit longer for that. which is still going to be great borders gate one and two or so good. Now, it's different developers than the original too because by whereas not making those games demore here making their own games for better or worse. But Is. Okay. Now, moving onto crisis did play a little bit before I went on a vacation. and. The whole phrase Kenner run crisis is actually pretty accurate I. got on my ten eighty graphics card mind you. Owe if it just left it at the default settings, it was twenty five to thirty five frames per second. So it was chugging along but chugging really hard to actually get those frame rates. So if you're rocking you ten series card, I would say going and modify it as best you can to make it even better performance because right now, it's really difficult to play on just the normal devotes settings. So look out for that because that's just really difficult. Do General. The on to Star Wars Squadron, this is coming out. On I think it's Friday things Friday's either the first October first or second by Friday's coming out and. Reveals ways of doing operations and competitive ranks. So there is no micro transactions game zero. They're very adamant about this. The thing about this is that he will have. Time to. Cosmetics that you have to get, and if you don't get in time of those than, you won't see it for a while until it comes back eventually think of it more like what battlefield was doing with its weekly operations. It's very similar to it's actually probably just a copy of it in general arson different ranks in this one as well. There is maverick hotshot hero. Valiant legend and Galactic.
"games industry" Discussed on Digital Coffee
"The. of Blizzard. That's right. Mike Moore. Amy Probably butchered his last name and apologized for that decided to start a new publisher gaming studio with a lot of well. experienced. devs that were part of Blizzard in the heyday of blizzard so much the heyday right now blizzards. Is What we do. This is how we do it type of thing. So Be, prepared. For, a new gaming students that's going to push the boundaries of development and all this other fun visionary stuff. So should be interesting over it's going to be good. To be the new blizzard because they'll blizzard. Is Not. There anymore, and it's going to be the new improve blizzard along the way because the old blizzard is long dead blizzard now is just more of a behemoth and its former Shell. Once was in making games. Now it kind of makes. Okay. Games or okay updates for overwatch. If you actually still play that game, I paid off and on having played in a while because. We're frustrated about what the domes tanks don't like what they're doing. Thanks but moving on to serious SAM is out this week. Yes. It came out on Thursday I have not actually gotten a chance to play because among the round. The.
"games industry" Discussed on Waveform: The MKBHD Podcast
"It's just one of those games that you can play over and over and over and over again yeah <hes> legal eddings is still huge along widowed to which is was released not long after that both of those are the games just have a huge audience. They have this professional <hes> seen. That's really big but i kind of think what the more interesting is. So world of warcraft has been around since it started. It actually was released in two thousand four. It's very popular right now and the reason is is because they actually re released the original the two thousand and four version and i'm not saying like no graphics update no anything they re released a fifteen year old game and it is the number one watched game on twitter right now. Were there other releases that were like graphically updated updated. Yes since then <hes> so what has happened. Is it's a game. It's a massive massive multiplayer online role playing game so pretty much you make a character you you level up you get items blah blah blah there have been many games like this world of warcraft is kind of the one that exploded back in the day and after a certain point you hit the max level. You've done all the content in it what they do is they add an expansion to it so it increases the max level so it used to be sixty now. It's all the way it's like one twenty but people have not been unhappy with the way the game's gone <hes> and everyone kind of longs for this the original like magic that they had from it and eventually they they caved and they brought got it back and it has been crazy crazy crazy popular wow nostalgia a i'm wondering also and i know it's either minecraft after or or league of legends has either one of these games ben in the top five for like the entire ten years since it came out. I feel like either minecraft or one of these games has always been one of the most watched game of legends is up there. I don't know if since right when it came out but they started a pro scene scene pretty early which pulls big numbers and points in the year when that person gets more popular it definitely is up there and it's just been one of those games that massively popular all over for the world. I think one huge thing with legal edges free <hes> same with doda to their free games as minecraft free. I haven't played my crafts in a very a long time. It was shot and play store or something. I think it's like four bucks yeah. I think it's very cheap. I think actually that's a great point. A lot of these games are pretty cheap. <hes> world war craft is it's not it's actually fifteen dollars a month but oh yeah wow wait for world of warcraft fifteen dollars a month and it's been on for ten years and people have been if tnt hallways. I'm sure they're i'm sure there are plenty of people who've played from the start but what kind of caused this to happen. Is people sorta getting so upset. With the regular game. They started making their own private servers of the original one that was not part of blizzard they kind of revenge they remade the whole game that got massively popular and i think blizzard is finally saw like people having way more fun playing this game from back then they said let's capitalize on that and get people who've it came in and play it. I went. I dove headfirst. I played that back in high school. I said that i liked first person shooter games in a previous episode but this was is a game that i played for two years in high school..
"games industry" Discussed on Waveform: The MKBHD Podcast
"We have all the stuff coming. September actually conveniently furred cut while we make thirty pro. I think i just sort of a race them from memory after their whole thing earlier this year a lot of comments saying how much you hate woah but hey they're here. They're going to have thirty pro and it may in fact have android and come to the u._s. Who knows <hes> link this this in the show notes. If you want to check it out but i'm excited for it to hit up it did great in our camera bracket showdown last year shrew actually it one and may twenty one may twenty pro one the blind smartphone camera tests so make thirty pro is slotted to have the four cameras on the back is kind of a misnomer this number but it it is for. It's a wide angle. It's an ultra wide. It's telephoto and it's a time of flight sensor and then there's three cameras on the front which i guess is a regular ultra-wide and a time of flight also nice <hes> yes so no buttons is kind of weird. I'm not sure i'm <unk> ever going to be on board with the whole no buttons thing. I know that's sort of a movement to get rid of all the ports and buttons but nothing's quite like i think no real button yet has a while ago before before i think we all fully adapt that and take it as as normal. Thanks for the proof h._t._c. and we also have a couple other iphone rumors of course were gonna have this iphone event very soon. After the time you may be listening to this wall waiting for the iphone event to start <hes> but we have a couple of their iphone pro rumors which i love that are there may be a matte finish to the iphone and there always seems to be either a space gray or black iphone so if there is a matt black iphone eleven pro pro. I don't see how i don't end up using this phone. I mean like as over your android phone. I mean for at least like a week or two. I have to test it as my main phone so that's something that usually happens but map. Please tim cook. I know you're listening. Make it happen <hes> but there's also rumors of a revived iphone s._e. So it cheaper sort of budget. Iphone may not necessarily be announced that the same spring event were about to have but a smaller four point seven inch display in an iphone in twenty twenty twenty twenty okay. I feel like we've been hearing rumors for a while and never quite seemed to come to fruition but they sort of float around the design. Everyone wants is like that. Square iphone five s or iphone four design. That's the dream anyway and then having that compact iphone with the new internals but i don't think that's going to happen. I think it's just going to be an iphone seven. It's probably l. by look very similar to what we're seeing now rather than back then yeah so it's a it's an exciting rumor in in theory but not necessarily a going to be the dream phone that were all no. It's not gonna be market. Is this dream from cancer. Sorry all right next up. I have traveled. Cameras and bold seems like you have a lot to say about travelling quite a bit to say about it. <hes> this is something we've talked about a couple times so so like recently. I've been visiting a lot of national parks. They're beautiful and i think every time i've gone. I've brought something different with me to take pictures with. I mean a different camera a different way to take. They're not always cameras. I i only have my phone this time. Okay <hes> but i mean that's a camera. We've talked about that before. What's the best camera the camera camera you actually have with. You and i mean you. You never really go hiking unless you take pictures to show the world that you went hiking so you really go on the hike if they aren't pictures from above the clouds exactly so this last week i was actually on vacation..
"games industry" Discussed on Waveform: The MKBHD Podcast
"Electric car that take on and take on turbo s and comparing it to tesla model less conversation about the perfect traveled camera. Some video game world updates animal wrap it all up with another great q._n._a. But first let's go with a quick recap since last episode. I said we have a couple updates. From the last podcast two weeks ago the biggest one i think would be the reviews of the galaxy note ten and a galaxy note ten plus plus. Both those review videos came out actually made them separate videos which i don't always do for two different phones that are the same but have different sizes but there is enough different about them. <hes> uh-huh yeah pretty good collection of features in those two phones obviously a little bit polarizing with the lack of a headphone jack but that's just kind of the way it is now. I do have one in fact. Check quick fact check. I mentioned the note ten doesn't have those depth sensors but it does still do a are doodle and i focus and a bunch of other things that still the required depth information. It's just not quite as good yeah. I'm sure you're dying for all those things on the newton yeah. I'm not the biggest air doodle user. I'll admit that freely not the power user not yet not at tower user so sorry about that but that is the truth and then we also have new dope tech so all kinds of things happening with any dope tech series which i'm just really excited about. It's just a sort of a collection of new and exciting and interesting pieces of tech. I'm just generally pumped about doping protecting back. Yeah i feel like i feel like everyone loves dope tech and they're always wondering when the next episode is we've kind of put ourselves in this position where like we did a camera robot arm how do you how do you top that so yeah. Barely coming out anymore because we're not finding these things so. We figured it'd be more of a list format. We can throw in some a lot of things in a shorter time. I might have set the bar too high where once i muscle same thing with the interview series..