20 Episode results for "GIN"
"Good evening and welcome to the baugh tonight. We're going to do something a little different. I'm not going to mix you a particular cocktail but instead walk you through one particular spirit and what better spirit to start with the Chin before there was Jin the Dutch distilled. Another juniper base spirit known as he ain't never in English you might call this gender or Geneva you can still buy it today in both an old style and a more modern style. That is closer to GIN. This drink was originally given to Dutch. Troops as medicinal ration and gained popularity among English troops when fighting Louis the fourteenth France by the time William of Orange became king of England a shorter name. Jin was being used by the English soldiers. It is also responsible for the term Dutch courage as a shot of giannetta before battle gave the Dutch soldiers courage to fight. It was in London though. The Jin found its home with lax distillation laws in the late seventeenth and early eighteenth centuries. The British capital experienced a gin craze and London dry. Gin was eventually born. Cheap readily available. Jin led to drunkenness in the streets as well as underage drinking as Jin fully took hold gin joints allowed women drink alongside men and it was thought that this led to mothers abandoning their children and earning it the nickname mother's ruin at this point the equivalent consumption was two pints of Jin for every Londoner William hogarth created a set of prince cold beer street and gin lane at this time to showcase the evil of Jin compared to the happiness of beer. The continuing gin craze was having negative effects on the local populace with rising crime and violence. Leading to a movement to stop the prevalence of GIN. The following poem by Townley was presented with the print to help convince people to change the Law Jin cursed with fury fraught makes Human Race. Apprai- attended by deadly draft and steals our life away virtue and truth driven to despair. It's rage compels to fly but cherishes with hellish care theft murder. Perjury Damned Cup. That's on the vitals. Praise that liquid fire contains which madness to the heart conveys and rolls it through the veins to down on the evils of GIN. The government tried passing multiple laws. It wasn't until the so-called gin act in seventeen fifty one that they managed to curtail the problem. It prohibited selling to unlicensed merchants and put restrictions and high prices on retail licenses as an alternative t was encouraged as was drinking for men. Jin however began to be exported to the world on the back of the British Empire and the British Navy despite the ubiquity of London Dry Gin. He doesn't have a protected status. You of Brown's London Gin. A very specific on both the purity of the alcohol ninety-six percent alcohol by volume initially and then only from agricultural products and it was also have minimum. Ab thirty seven point. Five percent in the end product. If you're interested in the other provisions check the show notes for a link to laws but importantly none of these provisions covers the distillation location so you can happily stale London gin in Madrid all Luxembourg and still call it London Gin. The dry is optional. As far as protected Jin's go in the UK. It will likely surprise you that there's only one. Pm Jin while the distillation rules very similar to those of London. Gin they must be produced in the port town of Plymouth. It's not a surprise. That Plymouth with its links to the navy has famously good gin. At the moment the only distiller is the black fries. Distillery THAT MAKES THE FAMOUS PLYMOUTH. Gin Aptly named indeed one of my earliest reviewers is of the Plymouth distillery tour. I heartily recommend anyone visiting the South West of England with a few hours to spare further afield another protected. Jin takes us to Germany. Despite my many travels across Germany I only encountered Stein hak-jun last year as part of a Roth a generous leaving gift. I was presented with a delightful bottle of sixty year. Old Schlichter Jin. Despite being juniper heavy Jin it has a much smoother taste than London dry and no citrus flavor at all there are currently only two manufacturers and operation. But it's definitely a unique. Jin that is worth seeking out. The smoothness makes it drinkable on. Its own or is a good base for the more ingredients. Heavy gin based cocktails. Although I don't think I'd waste the sixty year old variant cocktail. It's definitely worth enjoying on. Its own as I'm doing in the BAA rights now in more recent is you will have seen a veritable boom in the production of Jin while. Gmt's have never truly left us. And John has been poorly. Maligned is the drink of the middle aged as unexciting since around. Twenty ten the thoughts distilling process leads to quick innovation. You can distill gin from the initial alcohol and around eight hours and so you can integrate varieties far foster them whiskey or any other spirit that requires aging. This is seen an inevitable. Uptaken GIN drinking as it can be flavored fashionably and there's plenty of it about the GMT which has never truly left us. Come back to leading to a requisite boom and tonic varieties. There really is something for everyone in the Japan market. These days pairing a particular. Jin's flavors teutonic can be quite the art. There are now a number of Jin delivery services to send you measures of different Jin's to try alongside the boast tasting notes whether it be Jin works. Well with tonic a particular mix of Rosemary and lemonade or just best enjoyed over. Ice The standard. Gmt can overpower the taste of Gin with will that Queen so does definitely worth investigating. Oh Pallet with a small soup song of Jin served of rice will perhaps in a cocktail that brings the flavor to the four which brings us to the humble Martini. A perfect Martini should be made by filling a glass with Jin then waving it in the general direction of Italy. No coward if you do want a cocktail to showcase your favourite gin. You can't go far wrong with the Martini. Traditionally a mixture of GIN and the move that is stirred not shaken. Mr Bond you can limit the Vermouth to ensure that you can enjoy the taste of unique modern Jin now. Don't get me wrong. A GIN and tonic. Another excellent libation. But you need to Catholic match that tonic to the Jin career. They want to bring the Jin to the four the Martini as the way to go though I suppose you could just drink neat gin. As we've discussed I might recommend that you at least do that on the rocks. Though at that point you're surely just an olive away from an old coward. Martini might as well head. Your bets and Enjoy Martini. Mixed masterfully at the bar for you. I hope you've enjoyed this visit to the bar as I describe the history of a particular spirit in detail. Join me next time. Feel Bakili scheduled programming while discussing that very Martini and how to make one see then. You don't Awoko Campaign for better. Beverages is a production of tinker tailor. Soldier sponge productions. It was researched written produced by Dr Wilco. The Jin was drunk by Dr Wilco. The Music Was George. Street shuffled licensed under creative Commons by attribution three by Kevin mccloud OF INCOMPETENT DOT COM. You can find the show notes dot org dot org for slash podcast Ford Slash Twenty Five. You can support this podcast on patron find the show notes and the website Dr Walker Dot Org forward slash patriot. After all. Someone's got to keep me in GIN.
Everything You Ever Wanted to Know About Gin
"Welcome to step. You should know a production of iheartradio's how stuff works. Hey and welcome to the podcast. I'm Josh Clark. And there's Charles W Chuck Bryant Jerry over there and we are wasted. We're talking about wasted on excitement. That that's a great motto. Yeah and not a not the worst band name but not the best. It's not the best at also album title more like. Oh Yeah. It's a good album title. Maybe it's jungle. LX raise second album wasted on excitement or bathtub. Gin wasted on excitement. Bats have Jinja fish song. Oh it is The I was walking in the neighborhood yesterday and I saw a A car that was clearly like the child home for for Thanksgiving. It was like this in a beat up jeep from Florida and it had a fish sticker grateful dead sticker and one other thing college in this really nice thing and I was like Own Man I bet. I wonder how much we'd is hidden in that thing. Welcome home son. What's that smell right? Oh you being the sun where we act playacting. No it just it was that civic coffee is took went down the wrong wrong pipe the wrong pipe man. What's up with those faulty flaps? Probably Gin I love GIN and and I love reading about it and researching it and A might have a Martini tonight. As a result. I don't think there's any way you could not have a Martini after reading about Jin for hours and hours and hours. Yeah because GIN and tonic. Season is over for me. Sadly into wine season but wine season a Martini sason there some come morbidity entity their Martini seasons year round. Not For me I mean. I don't drink that many Martinez. It's a mood thing or if with Hodgman we'd pound him. Sure you you can't not drink Martinez when Hodgman's around yeah. Of course. Yeah no comment but correct. So we're talking gin it in because John is Great Love Gin And it turns out James Cat Pretty pretty interesting history to it. I think so too and we did an episode not not too long ago on short stuff actually on the difference between Bourbon and whiskey right. Has that been out yet. Even with the way our schedule works on the way heads. It's coming up tomorrow night. Okay Yeah Tomorrow's in today or tomorrow after this is released tomorrow is in the people who are listening to this day. It comes out uh-huh tomorrow to them. Select Group of humans as far as the dimension of time goes. That's right so Tomorrow everybody you'll hear shortstop let's talk about the difference between whiskey and Bourbon. One of the things that really stands out is there are a lot of laws surrounding whiskey especially in the United States. What makes whisky whisky? What you can call a specific kind of whiskey what you can put on the label of some kinds of whiskey? Lots and lots of laws exists a lot of the country. You don't forget that one. The spirit of America The native spirit of America. That's what it was okay but with Jin it's quite the opposite. Basically as long as you have a neutral grain spirit is distilled it I think eighty proof or higher are you can add whatever flavor you want to it and that you can call it Jin. Okay which is not whatever your if you you buy that thing that I just described although it's technically legally gin gin a lot of people call it flavored Vodkas but there's specific steps. You WanNa follow their specific things you want to do and more than anything. There's probably going to be a taste of juniper to it. Yeah that is that used to be very much the case Now and we talked a little bit about this on other episodes. Just Tangentially I think MHM is that there are many artists engine makers now that are doing all kinds of crazy Jen's in some many issuing the juniper altogether that beautiful little evergreen shrub those little cones that have that Piney CITRUSY peppery taste. Yep that we love so much By the way I should say our buddy Ben Harrison yeah the greatest generation in friendly fire. He I I've seen this online elsewhere. But as far as he knows he invented it. A smoke to GIN and tonic where he gets a little Like a chef's torch okay and smokes juniper berries and then throws the glass on top of it upside down and let's just smoke up and then turns it over and adds the ice in the In the rest of the mix there. I would like to try that. I've had like smoked Manhattan's and smoked Whiskey drinks. Oh yeah wood smoked kind of the same. Anything Yeah same same process. But I've never ever heard of a smoke. Gin and tonic. So hats off to Ben if he did invent that. Yeah it was good and also want onto an animal shelter it up before but I get this local tonic. Now that's delicious. That is the real deal. You know the Chin Shona Bark And it's very different than if you're used to traditional like schweppes tonic. Doesn't taste anything like that. No it's You cut it with a Soda Water and it's very very lovely taste. Oh yeah like good tonic. Water just amazingly good. Yeah and that's you know if if you talk about like fever tree will market sure That is still a little more of a traditional tonic. This stuff is Brown right In Syrupy and then you you you mix it with the soda and it becomes sort of a real version of that stuff so it's probably very similar stuff. They're drinking in India in the nineteenth century. I think so. So we'll go. We'll get we'll get to all that let's go back to Jin all right so you start off if you WanNa make gin and I have a gin making kit from last Christmas. I still haven't haven't used. This is inspired me to go home today and actually make my own GIN and impounded. I'll bring some in. We can all tickets up all right Justice justice up but you start with that base. Spirit ethyl alcohol that's ninety six percent. Ab that you can power a car on. Yeah and then you read the still gin and that is one of the keys here. A real real gin you re distill that spirit with whatever botanical panicles you end up choosing right but typically the main botanical. That's used in the main flavor profile of Jin aside from alcohol. You can power your car. Iran is that juniper berry that that traditionally in the Piney Evergreen any Some people call it like drinking a Christmas tree. WHAT MAKES GIN gin? Once you've had a Super Jinyu will never mistake if anything else for the rest of your life that's right and that base spirit can be And you should also wait until you're twenty one and a half share horse That baseball it can be it can be awry can be corn and can be barley but It can be really anything there. You can make potato Gin or Apple Jin I saw this company in Ireland. That was article advice. By Elizabeth Rush Ireland's best gin is made out of milk. Yeah I saw the two Bertha's Jin they make it And this is produced fully in Ireland which is a great thing because it's a byproduct of cheese making that way Sweet way they They they use. That had to make Jin. It's crazy. Yeah they ferment. The Way and then use that they distill that fermented beer basically And then you distill that further either in the process of bit or the presence of botanical and then you have Jin. It's just this multi step process. But because you're you're starting out with such a ridiculously high a proof Alcohol like neutral alcohol. You can use basically an old shoe to make that that neutral grain spirit is going to taste virtually virtually the same as neutral grain spirit made from or neutral spirit made from barley or from way or from potatoes or grapes it just the the alcoholic essence of those things. Yeah and apparently that fermented way is what makes Bailey's as well which I didn't know Bailey's Elise Irish whiskey for I did not know that either In this I gotta try this stuff. Though it's called Bertha's revenge her Bailey's Irish cream. I'm sorry would you say Irish whiskey. Yeah no no the the coffee additive. Let's Conor McGregor stuff or grandma Birth revenge looks delicious in it. Is I fully made an Ireland in Bertha apparently is cow named after yes she. She died at like age. Forty nine after giving birth to thirty thirty. Something cavs over her life again. She was a very prolific milk. Cow In many ways. Yeah but they They're not the only game in town making King Way based Chin there others as well supposedly again. It's it's they say that there's something in the way that even wanted distilled into its spirit here it There's some there's some mouth feel to it or some flavor profile. The A lot of people argue that. That's just not the case that no matter what you make it from. You're you're going to arrive at basically the same base neutral spirit okay. We'll find out. Just let me have some. I'll try Bombay on-base Sapphire which will later on Perhaps kickstarted the resurgence of GIN. Yeah did you know that in the United States no but it makes it a little bit of sense That I see the dates and the timelines of when it came over but They very proudly displayed their ten different botanical 's on the bottle liquorice juniper of course Kubab Berries in Jelica route almonds coriander cassia Bark Iris Root Lemon Peel and grains of paradise. Very nice. And I like a Bombay Sapphire Martini. That's a that's a good fallback for me. Although I'm a plymouth man through and through when it comes to Martinis yeah and I like. Ah generally unlike the Hendricks and like Tanqueray good old fashioned tanker tonics I'll get a Hendrix Martini when I'm out and about But if if family making it myself I used to like the more boring straightforward London. Dry Gin traditional ones for the Martini. And then I realized like no man. You want to go the exact opposite of that. You like the most botanical gene. You can find for a GIN Martini because I mean it's basically gin with a little bit vermouth right so you WanNa taste your gin. So I've kind of gravitated toward stuff like The botanist Or Saint George's Botanic Tena for those are two really really like I. Guess Botanical is the best way to put it. Jin's that are out there that are really really tasty pasty's at the Saint George that tastes like feet so now that is their aged like rape. Assad Jin yeah that that. I didn't love that where they made it. It like it was like kind of a mess. Cal Or Age Tequila Style Gin gin but it had like some quality of like really a lot like long aged Tequila. I think you weren't prepared for it. I wonder if you'd like it now knowing what it was going into it. Maybe I mean I'm always hip to try something but I love it. Good high-quality London Dry Gin. That's my jam. Sure I mean I. I'm I'm with you. I just like the more botanical ones. These days than I used to the Britannica panicle puritanical ones. The ones that don't have any alcohol at all so I think we should quickly talk about before we take our first break about. Just how you you distill it because there's a couple of ways And then we'll take our break but the first way is stepping and that is you know you Steve Tea and it's the same thing basically you have your base spirit heating up and it simmers and then you have. Those botanical is right in there in the oils are releasing. And it's just infusing through the whole thing The other way you know. Emily has a still now would love to maybe get in there and try some of this for real. I did not know that this she like carry a Tommy Gun around around where now she's got a copper still she's She goes to Athens Georgia once a week to harvest herbs and then distills herbs for ooh very cool that is super cool a lot of fun to tear out there doing that stuff. Yeah that's neat. And then the other way is vapor infusion and and that is what Bombay Sapphire does and that is when you have the botanical in a basket hanging above the boiling spirit in the vapor rises in a does. Is it more through like that steam right so or you can combine the two which is what another kind of Saint George Jin TERROIR Does does where they use the steeping method for most of the botanical and then they use the vapor method for I think like Douglas Fir and Bay Laurel leaves so so. It's it's kind of the tea of botanical brewing. And then just vaporizing through those other. Those last two so cool it is pretty cool actually all right. Now we'll take a break and we'll come back and talk a little bit about the types of Jin which also entails some history right after this? Oh aw them Okay we've taken our break. We had our little half sandwiches. I can't believe he's still cut the crusts off. It's very interesting for Grandma Grenell. I just think it's a little always like a kiss. That crusty taste to it. Then I'm not fond. I've always maintained if they didn't call it crust kids might eat it I think yeah I think if you said you know the M- do you want the magic ring left on your bread. The kids would probably have a whole different view. But if you say do you want the crust I disagree. I think that magic ring would be a gross term now that magic ring e Old Guy. He keeps staring at breath. We'll just insert Josh. Clark's magic word of choice. Yeah I mean it doesn't even have to use the word magic. But what would you call crust. That sounds better to a kid. I'm saying no matter what you call it. I think it would become synonymous something grow. I know but I'm asking you to yes and lean let's see Yes is not my strong suit. I failed out of Improv. Years is more no. But you're right. No there's no but is no while the the the Rainbow Ring. Okay great the Rainbow Circle. I don't like it go back. And edit this part out all right so let's talk about Gen We already talked about the fact that it has to be if he asked me really distilled with these botanical to be the Real Jin right otherwise flavored vodka. That name is can come up. And that's a dirty word. Yes but distilled London Dry Gin Some of the big big cats beefeater in Gordon's and tanker a Or some of those those big daddy. London dries like you said Plymouth Guy Limit too but these are not sweet. That's why they're called dry. Jin's sweet Jin's are Have a long long history and they actually predate Jin for a for by many many years but the London dry. Gin is what most people think of when they when they think of GIN and and a London dry. Gin is actually a sub category of a larger category which is distilled GIN GIN which is basically flavored vodkas. Would you could literally put any flavor into this neutral. Spirit and Collagen distill. Gin Means. It went through that process like we described before the break in London. Dry is one of those us. That's right right uh-huh is that basically what you just said. Yeah I mean I was listening and following it but it just seemed off. Oh interesting well. I'm glad you cleared that. I'm sorry Abe all right then. We get to old Tom. Gin and this has an interesting history of his at analogy I got this from Mark Vir Thaler dollar at tales of the cocktail dot com. Apparently the name old Tom Comes from These plaques that hung outside of pubs that look like there. There was like the shape of an old Tom. Cat Ted And get this and this is amazing. Apparently in London. And if you had this sign hanging up in the window underneath the cat's paw was a slot in a lead pipe and touch to a funnel and you could go down on the street in England and drop a coin in the slot and get a shot of gin in your mouth. Yeah from under the cat's paw amazing. I saw that too. I saw that it originated. Chuck with this guy named Captain Dudley Bradstreet. And the whole reason he started doing this was because there was a law. That said that the informant had to know. Oh the name of the person who was selling the illegal gin for the cops have probable cause to rate a place inter so he holed himself up in this house on this one Ali Blue Anchor Alley and started selling gin that way anonymously and because no one knew who selling it the cops could never raid the place. Wow but yeah it was under the Pov an old like a like a statue or sign or something of an old. Tom Cat I love. It ought to mull Tom went away. It was very much sweeter that was when they were using sugar and a lot of botanical. Too because The the baseball it wasn't that great taste wise. So they loaded up with sugar in this other stuff. And prohibition basically killed old Tom Gin for a long time by the time People started started. You know prohibition was over. They didn't really have a taste for it anymore and it is. It has made a comeback in recent years though a bit of comeback you If you are interested in trying we should start with ransoms old Tom. Gin Yeah. It's just beautiful What about navy strength? Jen Love that. So have you ever had that. No I don't know if I have or not. Actually it will make you blind really. Your hangover is noticeably worse the next day for the same amount out of booze. It's just what's a brand stronger stuff. I think anchor I believe anchor makes the navy strength. Jin that would make sense I'm almost positive. That's WHO's I've had but it's it's just like this higher proof. I think like gin can be as low as like thirty seven and a half percent and navy strength is at least fifty fifty percent. Okay and there's just a noticeable difference in the taste is it's you know it's not terribly ably much different it's just the potency of it but it's it got its name from pretty great little legend from what I understand. Yeah that's In the navy they loved them. Awesome Gem in the navy and they actually got generations in so sailors would test it out to see if it was you know up to snuff or if it was watered down and and they would drizzle it over a little pinch of gun powder and then light it and if it lit than it was navy strength I love it and I it's not like a legal classification. Anything is it. It's just kind of like a well. It says it says navy strength. Jan is at least fifty seven point one percent so I don't know if there's a law in in the EU or if that's just a sort of a standard but that's that's where the name came from at least yeah. Yeah and it's potent stuff. What about Geneva So that is basically like the predecessor of Jin Right. I mean the Dutch drink that was I drunk to for people to get drunk off of. Yeah that's made aide more out of a malt wine I think fifteen fifty percent malt wine And so you know. It's sort of like the multi of a whiskey but the botanical Cova. Jin Era I think. I've always heard that old tom in Geneva or a lot alike Really Yeah they bear resemblance interesting but So so Geneva's like a pretty good place to start. As far as this history of Jin goes because it was like I was saying like a Appro Jin like one of the first the I guess the direct predecessor of Gin as we understand it today but even further back than that that essential component of gin. The juniper Berry uh-huh has been used at least since the seventies and other nine hundred seventy S. I mean just straight up seventy a recipe from pliny the the elder seventy six or seventy seven e That used juniper berries. And you were supposed to boil some white wine with juniper berries as and then drink it was a curative Probably got you pretty drunk and then I thought about this. This was two years before he died in the the eruption of the service interesting weird kind of chilling. Well we'll see how nice couple years there the end. He definitely did The the Word Geneva G. E. N. E. V. E. R. is actually Dutch for Juniper And it is it does come hail from Holland And apparently in the thirteenth fourteenth centuries these and this this was when people were using herbs as medicine. They obviously still do that today. That's what emily's doing but APOTHECARY is there were experimenting with all kinds of curative Herbs Medical Tonics and stuff like that and juniper was definitely in that category all right but we're Geneva took a right turn was they they said wow. Let's just get drunk and like it's not so much a a cure all but I mean maybe maybe cure some things but it it was. It was a drink that you drink to get drunk. It was like yeah the first spirit out of I believe out of Europe for that people drink I mean they have beer and wine and everything before but Geneva was like like this like the first hard liquor. I think that people really drank and like you said it was a malted wine right. Yeah that's the base which sounds like telling you buy in a convenience store drink. Our paper bag like multi wine but They would add like sugar to it and it had juniper which is why a lot of people we'll say this is the direct predecessor gin and it was how the UK was introduced to Jin Was Geneva because I think in the Fifteenth Century maybe something like that sixteenth the Sixteenth Century Queen Elizabeth. I sent some of her royal soldiers to the Netherlands to to fight alongside the Dutch when they fighting for independence and The Dutch said Hey man take a couple of shots this Geneva in you'll you'll find anybody you won't be scared at Paul and The English like that a lot and so they brought Geneva back with them or tastes for it. At least and Geneva eventually Got Shortened to GIN. That's where we got the word Jin from that's right in about Close to a hundred years later The end of the Anglo Dutch war meant you could actually import it legally by the barrel and They're called strong. Water shops. Was the early liquor stores in London. Were called I love that. I'm a I'm sure there are places in America where they have gained that title also were armed garters probably so. I'm so glad you told me that word. Because I've always called you know those are wartime e armbands they never had quite the punch. Yeah arm garters The first GIN distillery in Britain In Plymouth right okay. I'm here I had a lot of trouble figuring this went out. I saw that in eighteen. Forty booths was the first I relation distiller. Okay but in that. The Plymouth wine was oh wait. Maybe that was like the seventeen hundreds. I'm not sure there was a big rush to To establishing GIN distilleries in this period that we're talking about all right. Well I don't. I don't have a date for the Plymouth one. Actually I mean. Look it up while you're talking all right well. Let's flash forward then to the GIN craze because Jin depending on who you're asking was the the crack of the sixteen hundreds in England William of Orange Protestant King of the Netherlands went to assume the throne of Great Britain during the Glorious Revolution. And they were drinking that Geneva And they loved it as royalty but the the working class could not afford this stuff so they started making their own rotgut like bathtub gin right and apparently bathtub. Gin Is It is not brew or not brewed. It's not distilled distilled in a bathtub. It can be mixed with botanical and a bathtub but from what I saw. The main reason is called Bath Jenas to water it down and top it off with water are you couldn't fit it in these bottles in sync see had to do that in a bathtub. Okay but I think there were mixing up botanical and stuff too but At any rate this rotgut gin and seventeen in the early seventeen hundreds And by the mid seventeen hundreds those full on Gen problem in the the UK. Yeah it was called the gin craze and like especially if you read like kind of the The tracks railing against the time and newspaper editorials toils in stories about just the depravity that was going on because of Jin like the whole country was just totally office rocker on Gin and not even even like good gin or even Geneva this this bathtub rotgut stuff that you were talking about where they would add things like Turpentine to Give it a piney flavor. Because they didn't have juniper berries and they would add sulfuric acid to give it a aftertaste like it was supposed to have just really really bad stuff and it was making people crazy. And there were there were stories about mothers who there's a woman named Judith. Four who killed her own daughter order so that she could sell her clothes to buy more Jin or parents like selling their kids into slavery to buy more Jin You know people turning into sex workers there's just to get Jin money Just supposedly it was like you said it was just like like the crack epidemic in the same kind of response to it as well here in the United States dates but this is gin back in the early eighteenth century yet and for sure there was a gen- problem Now historians look back a little bit. And they're you're like you know what these articles were written and these op-eds were written by the upper class in Britain and they had basically an obsession with the the English character being degraded and dragged through the mud by these. Jen Drunks So take it with a grain of salt. There for sure was a gen- problem but they're basically like was is is a chicken and egg thing going on all right. Because they're like urbanization is going rampant in London at the time and was the gin craze of product of this this poverty Or the cause of it and by all accounts these days it looks like it was sort of a product of it. I saw that there are at least two documented in cases of spontaneous human combustion. Really from drinking this Genton. Wow that crazy yeah. Some hardcore cheddar cheese There were eight different Gen X.. From Parliament over about a twenty two year period. Basically I mean they said different things but one of the big ones was. Hey you can't put these. You can't put sulfuric acid in this stuff and sell it anymore right and little by little these incremental laws over these eight acts like made it really expensive to have a license to sell Jin really expensive to import neutral spirits And just basically made data so that Unless you owned a large distillery and an established like tavern you could not legally engage in selling L. ING or producing Jan ingenerie. Yeah I think that's what it said in the act in January. Yes l.. Shout not partake in January of any any kind right okay so especially if your name is my cocaine. Oh you finally did it. I did I do it if I did. It was accidental accidental. No you didn't okay so But over the course of these exit left just like these handful of huge distilleries booths Plymouth. Plymouth by the way was the first it was was in the late Eighteenth Century Oh nice And a couple of others. I think Bhutto's might have been around by then but All the small distilleries stories went away just by law and so when this artisanal revolution that we're currently going in a good that's going on now. swept over to England At this this company called Cyp Smith's when to go start their own and they found out that they couldn't by law that was two hundred years old so they had to lobby. And they were the first company company in two hundred years to get a licensed to Bruce or distill small batch Gin England amazing because of those genetics. It's pretty great. I think so too all right well. Let's take another a little break here and we'll talk more about Jin right after this. Aw them yeah all right. So Jen is going strong in the seventeen hundreds Some might say it's a problem flash forward to the eighteen hundreds K.. Eighteen thirty and the invention of the continuous still came about this. Pretty big. Come over to my house. You see emily down there. She doesn't have. She has a traditional copper pot. Still which means that you you can do one thing at a time. Basically you boil your mash an alcohol. Boil that off. You collect that distilled spirit in the end but then you gotta start all over again. The continuous still was very in the other. Bad part about that as your ABC is going to be pretty low right. You're doing the the single but that's your alcohol by volume. That's right because the Longer distilled the pure and more alcoholic. The ultimate spirit you captured would be right. That's right okay. So if you have a continuous still which was was invented in eighteen thirty. That means you can just keep going man. You just keep throwing that mash in there and you keep that process going and you get more and more pure as you go and you're GonNa get that beautiful clear grain alcohol around ninety six percent in the end and that really really changed the game. Yeah because so. Like with these continuous stills or coffey stills after the man who invented them it's like the spirit rises through increasingly higher up stages is and it's reheated and heated and heated and so it becomes pure impure the higher up it goes and then eventually it gets tapped off. And then you have that high test alcohol all and and because you could get pure alcohol Uses the Base Spirit for Jin. You had less of a funky foul nasty taste that you needed to cover up with stuff like Botanical 's or sugar or Turpentine which meant that? You Could Produce Chin with a much purer Jin that eventually evolved into London dry. Gin Yeah in London Dry Gin again with the dry. That means it's not a sugary apparently Victorians in the upper class at one point decided to Basically lower their sugar intake I don't know if that it was just a major health. Kick going on it. Sounds like John Harvey Kellogg Work here. Oh maybe so. But that's when they started getting rid of the sugar and that's why you get this dryer version which it became the London Dry Gin and the rest is history They started producing some really high quality. Jen's in England at the time time. Yeah they did. I think that's when the booths in poodles and all those guys started Peter beefeater And that was great. That was fine for awhile. Like like you said the the Navy was getting their rations and then going out to sea with their GIN and testing it on gun powder and all that but one of the things that you'll you'll you look at it especially with the London Dry. Gin is well. There's no sugar. There's like a really interesting combination of those botanical 's and botanical. We didn't really say but I think his kind of self evident is any kind of like root plant seed leaf stem bark whatever That's used used to add a particular flavor profile to Jin typically juniper's like the chief botanical in Jin. But if you look at like these lists of botanical panicles that are frequently used in London. Dry Gin they come from all over the world and it's no coincidence. That England was at the height of its imperial colonial mule. Power At a time when London Dry Gin developed because it was in a position to bring all these ingredients from all over the world to the distilleries that had set up shop op in London. Yeah I mean I think even the Bombay Sapphire has each country listed behind the botanical. And it's you know they're all from ten different places or or eleven different places places. Yeah pretty cool. It is pretty cool so The seafaring of the Brits British seapower. Have you ever heard of that band. Yeah I used to love those guys sir. They were like early two thousands right. Yeah that was a big La ban for me okay. I didn't know where they were from then. And now that when I lived in La. Oh I see. They're British from the era of like of Montreal in someone. Still loves you. Boris Yeltsin and all those kind of indie bands at the same time right. Yeah Yeah I think so love. This guy's British Sea power but the That had a lot to do with Japan because the Brits and their navy were very strong and they sailed a lot and traveled. All over. The world obviously Because they had certain interests like conquering here country and make it their own and getting their hands on your botanical. 's that's right and also getting there until like. Let's say the Tropics and saying wow I've never been here before what it. What are these things that we can eat and drink? And what is this disease disease malaria. I don't want to get that. And so they looked at the you know the people from there obviously to get their clue on like they're fine. Okay can we be like them. And the natives of South America chewed on that Chain Shona Tree and that Bark to combat malaria and Chinchillas pretty wondrous that Barak has a natural chemical. And that is the Quinine that you here you know if you look at a tonic bottle contains quinine and it it calms your. You know it makes you feel better if you have malaria but it also disrupts the metabolism of the parasite and kills it. So it's a medicament as well as a a help you feel better type thing. Oh La what medicament I'm GONNA predicament. Because my heart's all flood work. Something just happened to me but these doctors were like. Hey Yeah you British soldier you should They started prescribing this stuff. This Joan of ARC mark And Colonists in India and South America and they were eating a ton of it seven hundred tonnes actually in the eighteen forties seven hundred tons of Joan of arc. A year were being eaten by British soldiers and settlers. Yup and so they figured out how to I guess still Quinine Probably using a coffey still and started putting it into tonic. Like making this tonic water. Basically I'm sure what what you're buying is is still quinine from the bark It's gotTa be right. I mean the thing the other stuff in there and maybe I'll follow up with some ingredients. Okay okay do and bring me some police okay But so with Quinine like you were you. Were basically taking a dose of Quinine in a shot of tonic water and so because everybody was sailing around the world on British ships with gene in one hand and tonic water in the other hand. The eventually put the two together and came up with the GIN GIN and tonic. Throw a lemon or lime slice in there to combat scurvy and you have a complete drink. That's amazing it is Apparently a lot of these gen cocktails were born out of the the nasty taste of the original Alcohol so they you know we were talking about that rotgut. Jin What do you do. You're going to mix it with a lot of stuff to try and make it more drinkable right That is not the Martini. However this is pretty neat story and the eighteen seventies and eighties? This is when Martinez were born and This is from a gentleman named Richard Barnett. And this makes so much sense. It's very cool. He said the Martini is an embodiment of American history at its most diverse Dutch in English. Jen Mix with French. Vermouth serve with Mediterranean olives. German Jewish pickled onions Sir Caribbean limits. And that glass which by the way one of my more annoyances in life Biggest annoyances when you get a Martini getting these days in some weird class. Yeah just get a Martini glass. But do you like the big honking nineties Karen from will and grace style marches. I really like the classic sixties you know Madman Martini Well Okay More Compact version. I like them both. I'll I'll take a I'll I'll take either one but just Gimme that conical glass Don't give me like a tulip glass. I've not seen Martina Tulip class. I have there are places aces around town that serve him in these little two classes and just do it right do right I mean it's. It's literally called a Martini Glass. It's the glass meant for it. Yeah that's just like serving a Margarita in a well. You can serve Marguerite in a lot of different things. I guess sure you can just cup your hands and Drink Margarita and people have that's true You can get a Margarita ingredients. Pour down your throat. You don't even need to use your hand that's true. It Senor in your frogs The nineteen twenties is when the GIN craze. Kind of kickstarted. Again because the prohibition and even went back to putting disgusting ingredients in there not the gene crazed like everybody likes Chin like the GIN craze like everybody's going bonkers because of the terrible Jin. They're drinking right well and everyone's drinking gin because it was It wasn't just straight up ethyl alcohol from moonshine her like Hey let's throw some Quote Unquote Ingredients in here. Oh Yeah Turpentine again. Yeah they use the same stuff that they used in the original gin craze sulfuric sulfuric acid and Turpentine. I know that gross it's a classic recipe. Yeah what else was made the Manhattan Gin fizz. It is the Gimblett got these are all born out of that Sort of nineteen thirties. Post prohibition cocktail movement. Yeah we talked a lot about the the origin of some of those drinks in that how bars work live episode of directly shoes. But it's funny to think like some of our favorite cocktails were built into combat. The tastes of Nasty Jin. Yeah which is why people are like. Oh Yeah don't don't use the good stuff to mix like the whole reason for mixing his to to cover up the nasty stuff. Yeah just drink the good stuff straight. Although I cannot imagine just drinking like like a neat room temperature Jin that does does not sound good to me. Well let me tell you the story of my first Jin experience In Athens in college In Davis put this article together for us and he various points out that if you're a child of the seventy S. ADC probably didn't drink like a GIN and tonic. Early on like this is something you may have picked up on later And that was the case for me. It was late college and there was a fellow waiter. Mexicali Grill that was there for just a brief period named Don can't remember the guy's last name it doesn't matter and Donna and I ended up out on the river late night At oconee springs park with a half. Gallon of Seagram's GIN. Oh my God just took it too far and we're drinking it right out of the bottle and waiting out into the river and not being very safe quite frankly but I'll always remember don for that. He introduced me to GIN. And he introduced me Unsuccessfully to the Dave Matthews Pant. It didn't stick. I don't know why those those always stick out to me but don was the first guy 'cause like man this band playing across the street and like crazy it's kind of jazzy and their multiracial. And it's like you never heard anything like it. and that was Dave Matthews Band. Yeah he was right about that he's he. He was factually correct about two things jazzy in multiracial man Seagram's programs right out of the handle boy. It was bad but I remember very distinctly like tasting that Piney gin and thinking like Oh. This isn't a good thing to drink like this. No it took me many years to finally come around to Jin be like. Oh okay. I liked vodka. Martinis for that was one of my first drinks ever was vodka Martinis and when you were thirteen. Yeah pretty much. I in my tree houses smoking cigarettes and drinking vodka the silver before ninth grade but like I I would drink vodka MARTINIS. It wasn't like I just couldn't take taste of lake straight up alcohol but for some reason I did not like gin and then I finally finally gave it a chance. I was like actually. This is way better than vodka and vodka guy unless you're talking about that delightful birthday cake flavored vodka. Is that the yeah. Hey we don't judge me if that's what you sure of course Jen is making a big comeback. Now though like we said it may have started in the late nineties when Bombay Sapphire I came to the US. Yeah Apparently was a pretty big hit then Hendrix came along in the US in two thousand three yeah well Hendrix. Were saying many brands as possible. So in the hopes that they'll send us a lot of whiskey. We never get Jin. Yeah no no no every once in a while we've gotten Jim but Not Ever No. Not really but the Gina Sanchez on still nice. Did you coin that I did that. That was really good. Thanks Jimmy Johnson's and medicament medicament Medea. Oh that's a real word though. I didn't make that up. I know but use okay. pull it out of Germany ether. Great Fantastic No. I thought you were still going and I interrupted you. And you're going to pick up again. You'd think after twelve years of doing this we would have had that figured out by now how I got nothing else. I don't have anything else. Either accept the. Ah Jin's great. It is great if you're of Legal Age Yup drink responsibly. Yep Don't drive certainly no make take it easy on you to not drive these. Yeah ride hailing APP so you have zero excuse these trite. Well if you want to know more about Jin Again I guess if you're twenty one give it a try. See what happens but like Chuck said drink responsibly. If you're not twenty one you have to wait. Sorry and since I said you're going to have to wait. Sorry it's time for listener. Mail all right so listener mail. This one is Let me see here. Oh this is a hand type letter look nice not an email. It's a printed email also not written in the cutout magazine Letters. Either Sir thank Britain so This is from Westwood Sutherland and he's The guy who beef jerky. Oh yeah thanks Westwood. Hey guys tame is Westwood Sutherland. Currently College Sophomore and Environmental Engineering at University of Colorado Boulder SCO buffs. He says sure Like to say I'm your biggest fan but I can't compete with my dad. Who introduced me to your podcast? He's been listening for years and even acts on some of your information after hearing your podcast asked about B.'s The first one. Not that the beekeeping He became a beekeeper has reaped the rewards for years now an increased as production from our fruit trees as well as getting some honey. Toss though he has to deal with the bear He'd send in that picture of the bear that the that's the local cop the hassles now. It's a bear after his honey. Any name the bear Jerry. Great is that that's not me so he also invested money into a stock. I'm sorry into any stock that worked with crisper. Oh Smart Guy After hearing your gene editing podcast and he is very happy with the results else. Wink wink I didn't I should have. Yeah we didn't even take her own bike with my problem Anyway the reason I got into your podcast started a beef jerky company. When I was fourteen I love that stuff and I was selling enough that I spent Lots of hours cutting marinating lean meat and bagging jerky. During those long hours. My Dad would help me listeners. Snit stuff you should know one after the other and may time go by very quickly just want to say thank you for your wisdom comedy insight and making my days of Jerky production a bit easier included some samples of Jerky as thank you so and that is Westwood Sutherland. And you can find his beef Jerky at west side Jerky DOT com. I believe Westwood comes from a pretty amazing family and you know what. Let me correct that too. He does come in from an amazing family. It is west side. Aw as in Westwood so W. E. S. T. S. S. ide JERKY DOT com the extra s stands for super small batch approach flank steak beef jerky gluten gluten free and one hundred percent not Vegan. It's what he says on his card. Thanks west of that was pretty cool. All in hats off to your dad to for being so cool as well. That's right we need to do administrative detail soon because I came across the list. We've got stuff that was given to us a year ago. Go at like shows in October. Now Yeah so we need to do it soon. Okay totally okay. Well if you WANNA get in touch this like Westwood did you can go onto our social links start start at Steffi should know dot com and you can also send us an email where you can send us to typewritten letter but try an email to you can send it off to stuff podcasts. At iheartradio dot com stuff you should know is production of iheartradio's how stuff works for more podcast. My heart radio is the iheartradio APP apple podcasts. Or wherever you listen to your favorite shows.
026 Ryan Reynolds Legendary Peloton Trendjack For Gin Brand
"Thanks for pressing play. This is Christopher lockhead and this is lockhead on marketing. And on this episode. I WANNA break down a legendary trend Jack. That was just. I pulled off by celebrity actor Ryan Reynolds and his Gin Company now on episode twenty. Three with Palmar. We pop the hood the secret. Pr Black. Art called tren jacking in recently Ryan Reynolds. He's an actor. Who's quite famous in the United States of Deadpool Tempur fame and a bunch of other stuff? He also owns a GIN brand company called aviation and they recently pulled off what I would call the trend. Jack of the a year by inserting themselves into the controversy around a recent Peleton bike. Add as you may know Peleton put out this ad and to say it blew up with negative reaction would be a massive understatement. The peleton add shows a rich young couple where the husband gives his Clearly thin wife. An exercise bike and The world reacted very negatively and they suffered a massive decrease in their market cap up and on this episode. We're not necessarily going to get into. Why the Peleton add blew up but we are going to get into is how Ryan Reynolds Gin Brand Aviation and Hijacked or Tren Jack this ad to produce some legendary marketing. All right. My friends at net sweet are the category Queens and kings of cloud cloud business systems for high growth companies. And if you want to schedule a demo right now and receive a free guide called the seven key strategies to grow your profits. Prophets check out net sweet dot com slash different. That's net sweet dot com slash different to set up your free demo and your free growth guide today also also my friends at spunk. WanNa remind you that we are living in the data. Age and spunk brings data to everything every question every decision and every action action checkout spunk dot com slash D to e as in data to everything today also you can go to lockhead dot com and check out the show notes for this episode including the links to both the original Peleton ad and the follow up response from Av Aviation Gin and the news articles I quote in this story now. Hey Ho let's go. This is long head on marketing. The podcast that helps you develop a lens for what makes legendary marketing legendary posted by Christopher lockhead three times. CMO Godfather category designed and a high school dropout. The Marketing Journal calls and one of the best minds in marketing and the economist calls off putting to some okay so I it's important to know what the peleton AD was Of course there was this negative massive negative backlash the New York Times called the original Peleton. ADD CRINGE-WORTHY CBS. News reported that Quote Peleton's controversial. SIAL AD goes viral and sparks backlash and business. Insider reported quote. peleton's nightmare before Christmas. One point like five billion vanished from its market cap in three days amid holiday backlash and And the stock is down Yeah Significantly one point three billion from its market cap and they further went on to say backlash over holiday add has been widely panned as sexist tone-deaf Jeff and dystopia and in addition to that Peleton was forced to cut the cost of their monthly subscription service for they're Internet connected workout bikes so to say this thing was a marketing disaster would be a Putting it mildly all right. But I don't want to go oh too far into that. What I do want to get into is What happened next Reynolds who is the CO founder of Gin Brand Aviation America Sprung Brung into action and in a very few days for less than a hundred thousand dollars. They hired the actor who played the wife in the ad and shot a response. Response Ad and in the response ad it starts off by zoom in Shot on the The actor who played the wife and and she's clearly distraught and what happens in the AD is she's with a few of her friends in a bar and She's clearly broken up with the husband who bought her the Peleton and they're sort of Consoling her while she drinks. This GIN and the ad is funny and and Sort of captures yes You know what it's like to break up with somebody and And is a real jab at Peleton and they never even mention the name Peleton. And I'd encourage you to you take a look at it and this ad went massively viral. So here are the seven reasons why this was legendary marketing number one aviation Jin found underway to trend Jack the biggest ad flop of the year. And that's just smart number two. They did it radically fast. They acted in a matter of days. And just think about this for a second in most companies. Could they pull something like this off quickly. How many committees might be involved? How many lawyers do you think might be involved? I don't know how they did this internally but clearly Ryan Reynolds and his team at aviation moved moved quickly and they blew by any barriers to get this thing done number. Three Aviation's response was pitch perfect. People love their response. Aunts and as opposed to the original Peleton at which was to put it mildly way off pitch number five. It was radically creative. Live in the AD The actor has clearly left her husband. Who bought her the Peleton and again they never even mentioned the Peleton super radical creativity Number five the and aviation did was built to be viral and to the best of my knowledge it was posted on social starting with Ryan Reynolds twitter and then it showed up everywhere and to the best of my knowledge. It was not got a television ad that is to say they didn't even need to buy TV to get this viral ad Working for them number six This was a move that is virtually impossible for their major competitors major gin brands like beefeater or tanker to pull off. Big companies companies tend not to be able to move that quickly Frankly are often not that creative as I mentioned earlier. There's a squadron of committees and lawyers. There's and so forth that are in the way of acting quickly to trend Jack something and do something. Legendary and so many people think that smaller companies or startups are at a disadvantage to big brands. When in point of fact as it relates to trend jacking and frankly a lot of other things smaller nimble companies can move moving away that big brands can't and Aviation just proved that number seven. They did it for less than a hundred thousand dollars. According to The New York Times let me say that again. They did this for less than one hundred thousand dollars so they found the actor. They created the creative. They shot it and they did all of that for less than a hundred K.. And Look I don't know how big or small your company is but Most companies can afford to do one hundred thousand dollar marketing trend. Jack and that's exactly what they did number eight it makes them the good guys If you read what Reynolds has said about the AD In Yahoo for for example he says quote run. Yahoo reports quote Ryan Reynolds says he hired the actress from Viral Panitan ad because backlash can the alienating and then they quote him saying as an actor I can certainly relate to creating a piece of content or being part of something that is not well received and and how alienating that can feel and so they're they are clearly positioning themselves as the good guys and endearing people To their brand so the top seven reasons they did it quickly they They track the biggest flop of the year. It's pitch perfect. It's radically creative. It's built to be viral. It's impossible for major competitors to follow it's cheap and it makes them the good guys so what what does all this sort of mean for us in our businesses and frankly our brands. I think this is an example. That begs the question. How can we be radically addict? SMART radically creative and radically fast to trend Jack. The news to build our own brand and category and I think that's a question not not only worth asking but also answering in our marketing aright. We would like to thank my good friends at one life fully live dot org okay. This is the nonprofit helping you Dream Plan and live your best life. Check him out on the Internet at the number one life fully live dot org and giving. It's the time time of year forgiving. If you're looking for charity that makes a difference. This is a good one to contribute to my friends at bottleneck dot online helping you scale yourself with the power of a virtual assistant. Check them out today. Bottleneck dot online. My friends at trinet. If you're in the BBC base in Silicon Valley you knew you know how important shorten your website is. It's your face to the world and Audran it has been building to be websites For over twenty years check them out at Att Dot Net not my friends at rapid media legendary marketing media and communications in Australia. Check them out today. At rapid media DOT COM dot. AU and the thought. Thought I will leave you if today comes from Palmar positive marketing in the UK and the man who is the category King of the trend. Jack itself who said the news is happening running anyway. Why not be in it all right until next time? Please stay legendary and of course follow your different
Savor Classics: The Gin & Tonic
"Today's episode is brought to you. By the China brand, a premium disposable tableware brand. That's all about celebrating moments of togetherness. Have you been connecting with family and friends in ways like never before the China brand provides durable trusted products that let you enjoy every moment of your get togethers, traditional or not. Plates bowls cups cutlery to go coffee cups. They've got you covered. Disposable means easy cleanup, an uninterrupted connections with family and friends. China products are available wherever you buy your groceries, including delivery or pick up. Hello and welcome to favor action if I heart radio I'm Anne race and I'm Laurin, vocal bomb and today. We've got a classic episode for You about the GIN and tonic. Which is one of my very favorite both drinks and episode, because it has one of my favorite cocktail facts about cocktails that I probably of this backs the many facts. We've learned throughout this journey. It's one of the ones I use the most. That probably annoys my friends because they've heard it before and every time I'm like. Did you know malaria in the tonic insert story? Yeah. It's well. It's a good story Yeah, this. This is a very early episode back from a twenty seventeen and Yeah, yeah I. I usually don't drink gin and tonic. It's kind of like a treat for me I. I try to avoid sweetened sodas in in my cocktails. I'm more likely to order a Jenin Soda. Probably probably with some bidders in it, but and it is agenda tonic is is delicious. It's so shing. and I I know we've talked about it before, but I was. Jan is one of my favorite. Alcohol's now. It took me so long. Come to gin and tonic, I know it has are at least my friends. Tell me as a reputation as an old drink. But I never had that association with it and I didn't come along until fairly recently. And I just I adore it's. An and I know we've also said before, but we. From this episode we got to do two videos, not one but two. We got to make Gen with old fourth distillery. Our friends over at old fourth distillery and we got to have a nine am. Eight hundred twenty one bidders. Yeah, yeah, it was both were incredibly delightful. Those videos are still available I believe on Youtube and Other places as well. Maybe yes. And Oh, it was. It was really spectacular. Get both both processes not just the the having cocktails at nine am part. Of the way, no, no! It was fine. It was fine eighteen twenty one bidders is is shipping by the way, and they do really spectacular I'm not sure at the last time I checked. They're tonic. Syrup was sold out but yeah. Oh, they do a great great line, a better, really beautiful stuff. Yeah in the tonic, Syrup is amazing. It's so good and really really just increases year your capacity to put that that Queen Flavor into various other things. But yeah. The the GIN and tonic in general has been seeing a bit of popularity right now. especially in canned form like even outside of the United Kingdom. Off I know a canned cocktails in general are rising in popularity, especially in the US and Japan I'm sure you've seen all of those Seltzer which I am still a little bit perturbed by but that's that's okay. apparently after an episode of fleabag aired that featured leading characters, drinking canned gin and tonics, specifically from marks and Spencer marks and Spencer, GIN and tonic sales spiked twenty four percent. That's excellent. I love that I must have this experience. Immediately. Right Oh it's beautiful and I'm also seeing a lot of buzz about pink gin and tonic out of the UK and Pink Gin being Amgen with Angusta bidders added. Pets, because there's also. At the many food festivals. We used to attend when that was a thing. Oh! Always always I think it was beef eater would be there, and they would have like a pink, just everything pink booth. And I guess it was for their Pink Gin, but I always assumed it was sort of A. Sort of is but yeah. I mean it turns a lovely color. Pink and pink has been very popular color these past few years so. I don't know they also hand out I have. Several a pink fanny packs from. because. They give them out at these events. So I am the most stylish. I'm so ready to spend summer being so stylish in my apartment. Everyone's GonNa Miss L. Pants. I demand instagram photos. Oh it's going to be. I'm going to be so happening I want let around to see any style corner. Yeah, yes. Oh and and also I. Guess I guess after eight that that Nestle brand that makes the little the little after dinner chocolate. Yeah they released a gin and tonic and mint flavor. I think in Germany, but the packaging is an English. I'm very confused Interesting Yeah I guess all that too seemed like it was well reviewed. I'm struggling to imagine meant going particularly well in that combination of flavors but But you know. I'm happy if people are happy. We always want that law when I did my cursory gin and tonic search. I think the two things that stood out to me. was. One this Australia distillery accidentally. Filled bottles of what was labeled as Jin with hand sanitizer. Oh no, but luckily it was all fine. no one was seriously injured, but one I think. ginge anchor lifter of review that said it was horrible. Oh No. Oh dear, yes, but it all corrected. It was fine, and then not gin and tonic related at all, but made me giggle. A result came up. That said Delta is introducing. Beer and wine flights which. I'm very curious about, but also interesting timing. But Hey. Want your beer flight on a flight. Okay? Yeah, yeah, well I did see that. Yeah, they're. They're opening. their opening backup, because for a while. They weren't doing any boost service or drinks service I think other than maybe bottled water on flights, and so I know that they're opening backup, not cocktails, but beer and wine on flights now. but Yeah I don't know. Interesting? Interesting! oh, flying places I. Miss. I miss a lot of stuff right now. y'All. It's. Stuff for GIN and Tonic Refrigerator Oh, or did that later today. I do not Oh, I've been meaning to get some Gen. Time I've been on I've been on a pretty serious whiskey kick. Few Months Oh sure sure. No complaints one of the I do keep running out of fizzy water because I also am not going to the store very often and so I just my roommate and I just run right through it, so it's yeah. Yeah got to plan these things out I. We were talking about this before the the show. My very intense scheduler now is not my social events on there too right? What am I eating for the next thing? Gosh. Yes. but yes, so we have this episode about Gin and tonic for you and we're going to let former any and lauren take it away. Hello and welcome to fruit Steph on any and unlearn Volka bomb and This is the second edition of our cocktail hour. Yes, still no cocktails! Though Oh, no, we don't. We have water. Don't we do, but we did just come straight from a distillery in Atlanta that makes. And we sampled some of the June there we did. Away before lunch. That's true, but it was for work. Strictly research related purposes. And as old fourth distillery in Atlanta, and it was awesome. Yeah, oh. Yeah, it was. It was really really cool getting to watch the the process of how Japan gets made and We'll have a video on that out. Around the time that this podcast comes out. Yes, and this is probably the time when we should mention the cocktail we're discussing. Did on it, yes, which you might know from the from the title of the episode to Oh yeah, I hope so but yeah. It's always good to get that out there in the beginning Oh. Yes, yeah, GIN and tonic! Yes, that's what we're talking about today. Right or the G and T at thought so called sometimes also called GIN and tonic without the end, and right now it's having a bit of a resurgence, a little bit of a moment in the past couple of years particularly in Spain where it's sort of a national drink and borderline obsession. Really Yeah, they They have like a variation on it. That has more ice and a Garnish, and it served in a balloon glass. That purportedly enhances your ability to smell the drink. I have had one of these and it was lovely, and it came with one of those big. Ice Cubes Circus always make me really happy. Yeah, yeah, but then again as we found out as we find out every time we go on a shoot together I'm very easily entertained. Yes, sorry. There's bubbles. BOBBLE! The people working are like okay. We're in Thursday. We're enthusiastic. Yes, it's a positive. Yes, I think so at any rate, GIN and tonic Which I very much enjoy even just the regular way. Of course has long been go to in Britain where you can even buy it in pre mixed cans. Find slightly horrifying to be super honest. Yeah. I saw one of those that I thought. It was like it kind of looks similar to a FRESCA. If anyone's familiar with that. So I went to kind of examine it more closely oh. This is Shaun. Okay. Off. Winston Churchill once said that quote. The GIN and tonic has saved more Englishman's lives and Mayans. All the doctors in the empire, ooh, wow, and the new. York Times called twenty thirteen the year of the GIN and tonic. But the GIN and tonic has not always been this trendy summer drink. Yeah, more on that in a moment, but first what's a gin and tonic anti. Lauren I'll tell you it is a high ball. Cocktail is basically just an alcohol bay spirit mixed with a larger percentage of a mixer. And the alcohol base in this case is you guessed it Jen. What could be its tonic? The order of operations here typically is gin tonic lime juice if you want it, that's optional and ice. I've seen it in other ways, but that's mostly what I came across when I was researching this. Yeah, yeah, and then a lime wedge or twist to Garnish Rights, and typically they're issue of Jin teutonic somewhere between one to one or one to three and yeah the lime wedge. Important, but that's it. Yeah. I mean of course there's there's variations. Yeah, obviously, a popular ones put in. Extra Stara Angusta riveter. I think okay. We think meant and all kinds of tonic water things. There's yeah, whatever tonic you choose to put up there. Yes, there's so many options there. There's arterial tonic water. My boyfriend and pretty much everyone I talked to about it in London swears by fever tree, excellent Brandt, yet you can make your own tonic syrup, or you can do both and mixed together. Yeah, there's a lot of options there and since there are only two ingredients, and there's usually more tonic water than JEN. You want to make sure that you like tonic water. You're using if you want to enjoy your beverage. And it helps if you like the Djinn that you're using as well, yeah, this is a drink that I think you really don't want to get the cheap stuff and Personal note for me. I did not know I liked gin and tonics until fairly recently because I was just drink drinking terrible, terrible John and probably. An excuse I was one of those people like as like a fine tree. Tonic juice. Yeah, that was pretty cool. Patented, yes, yes. My favorite everyday affordable of choices beef eater twenty four by the way. And I did a tour of their. Almost very. That's not distillery. In London when I was there, and it was really really cool. It was really neat man. Yeah, I'd I'd all the distilleries down just from now on? It's all I wanNA. Do Go visit distilleries. I find. I wanted to put in that I find new Amsterdam perfectly acceptable, but of course nice jeans are Nice number three. London dry might be my personal favorite sometimes occasionally. I like alcohol. Yeah I. Mean Work with what you got but I. do think that this is. The drinks that. If, you can. Get something a little bit nicer like the one I said is only only twenty bucks. Let's not terrible. Not at all. but back to tonic water. Bright bars in the US has been criticized for using a soda gun. The quarter part and that stuff, according to some shifts or mixologist, it doesn't have quinine in it. It May, or may not it may or may not, which is a bitter ingredient that we're going to talk about a lot more, and it's very important. It's the whole thing it's what makes tonic water tastes like tunnel quarter, right and that's why mixologist suggest your question water out of a bottle, but that sounds to me like I should have just saved some bucks and ordered something else. Her made my own at home. Up to you up to you. And Yeah, the key to this drink is balancing this bitter flavor of the tonic water with the kind of. flowery, botanical herbal Irby kind of. Of Flavors of the Gen. Rights. And the key botanical key ingredient is juniper in the gym. Yes, it's the most prominent note it has to be the most prominent note you have to have Jennifer. This is very serious, and not just any. No, but easily, but anti is illegally. Okay, that is serious. Goodness Collagen? Yes, okay. But, but of course there's lots of other ingredients should makers us to flavor their products? All kinds of stuff? Yeah, Lemon Peel Coriander seed, almonds, orser, liquorice root an angelic seat. And are so so so so many my the one that I like they used T. I believe. ooh, Oh, goodness, yeah! And the GIN and tonic has been cited as an example of a food pairing tech meaning that the two ingredients tastes differently apart, and they do together, and this is because chemistry. Yeah, yeah, the molecules that give gin and tonic their flavor very similarly structured, so they attract and create aggregates that change the taste, yeah, more than the sum of their parts. Yeah so. How did all of this get started? Creek crushed. Yes, as you might have gathered from that Churchill quote, we largely have the British to think for the GIN and tonic, and according to sleet. There was a period of time when the GMT was quote as essential a weapon for the British Empire as the Gatling Gun. which is a big claim, big claim? Yeah, and it turns out that it's kind of true. Kind of. But. Let's find out yes, as with most things. The origin story of Jenn is a little difficult. To pin down, but a sixteenth century Dutch physician, Sylvia's Bull developed a highly alcoholic medicinal concoction called Geneva. He used the essential oils of juniper berries, which he believed was a curative and a circulation improver. Yeah. Oh! All of alcohol started out as a curative yes. Like Oh. Yes, this thing is healthy. We should definitely absolutely drink more of it right. The juniper Berry, which comes from a coniferous plant, has history of being thought of as this medicinal thing going all the way back to Italian monks, using distilled spirits flavored with juniper berries, as a not actually working remedy for the plague. Oh yeah well I guess at a certain point. You're going to try anything that you've got. That's true. I probably didn't make things worse. Maybe it did. I think I think at the point of the plague. You're you're not you're in trouble. Yeah Yeah. Yeah it. Might Amedee feel better I guess if you? One can hope. the story goes that the English first encounter jen, either during the Dutch war of independence during the fifteen eighty s or the thirty year war that took place from sixteen, Eighteen to sixteen, Forty eight, and they gave it the nickname. It Dutch courage origin a shortened version of Geneva. once William of Orange became king of England after the Glorious Revolution of Sixteen Eighty Eight. Popularity increased dramatically due to high tariffs placed on the previously more popular hard liquor of the day, French Brandy, which motivated the to find ways to make cheap, and they did they really did. It was so very cheap, and and was used again in medicinal kind of fashion, I it was used to ease hunger pains of warm against the cold. Distract you from brutal thankless factory work you know, and and give you a buzz great. You know. Get that positive. Fun Out of it to. also of distillers couldn't find or didn't want to buy juniper berries. They'd use Turpentine or other harmful. You should not be drinking this type things. Jin Rooms typically came with this sign over their door. Quote Drunk Penny Dead Drunk for two pennies clean Straw for nothing. But. The strawberries is usually soaked in comment. Drink responsibly kids. Yes, we probably should have said that at the top of the podcast. You're getting it now, yes. You've made it this part. Yes, in English June consumption would skyrocket in the eighteenth century, leading to an uptick of public drunkenness, followed by the gin craze at the time. Was the freak out along those more well off the morality of drinking gin by the less fortunate. And this is my favorite part of the retorted by the way it's like a haunted house. It was like you were suddenly haunted house because they had it like old London streets, and it was dark and there people screaming and crying. The sense. I hadn't thought about it this way before, but this totally sounds like like reefer madness. Yeah Yeah. It was really cool, but but I mean kind of at the time there were some terrible things happening because of the the the the cheapness and the availability of Jenn in seventeen, twenty three London, the death rate surpassed the birth rate and seventy five percent of babies died by the age of five. Mothers with newborns would give Babies Jin to calm them down. The MOM's themselves were sometimes addicted to Gin and didn't provide their children with much attention. They're giving that attention to the Jin Our or babies were born with fetal alcohol syndrome. And because women were more often impacted than men, Jen earned nicknames like quote, ladies, delight and mother's Bruin as that one is still around to this day. And some popular jen bars call that. Oh. And this is very important. The Jane. We're talking about in old London. The that's not today's Jin. No, no, no, we have improved distillation technologies safety regulations, which are pretty okay, sometimes, yes, and according to Vice Article, I read quote. The end of the eighteenth century was a throat searing i. read inning, vomit, churning hell. Broth Hell Broth Yeah Oh vice has a way of putting banks. I have to say a hell broth. I'm I might be hesitant to Imbibe Hill. Broth but I. don't know I kind of want to try it. It would depend if it was a halloween type situation. I'd give it a go. I mean I'm I'm at first anyway. I drink for drink mold this week. That's true we've had adventures. We have watched the videos. Well despite the fact that I would try hell broth, and certainly a lot of the English were apparently more than trying hell broth, not everyone was on board for all of this. All of this crazy Jin behavior, and the government had a few things to say about it, and we'll get to those after a quick break for word from our sponsor. 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Quote, Juniper, berries, or other fruit, spices or ingredients. Yeah so people just didn't add those things and therefore made what they what? They called a parliamentary brandy. And, Kinda. There was another Jackson they also people found a way around that one, and then in seventeen, thirty, four Judas, to four, killed her baby, and sold the baby's clothes to buy GIN which resulted in the Third Gen Act Prohibiting Cell Jen over two gallons, and enacting a stiff tariff of one pound per gallon on top of the fifty pound annual license fee required to sell it. and. This did a good job of putting legitimate sellers out of business and replacing them with corner sellers who peddled dangerous, cheap stuff that blinded or killed people because we all know, it's always really good when you when a government tries to crack down on. Several. People really like. It and the fourth didn't act also rewarded and protected informants. People who would tell the police give the police information about who was selling engine. WHO WAS DRINKING GIN? But informants had to know the name of the renter of a property selling gin for the authorities to act on their tip. So Captain Dudley Bradstreet. Captain Dudley Bradstreet. He sounds like a an upstanding gentleman, not really probably not He circumvented this in seventeen, thirty, eight by having a friend Rent House in London where he nailed the sign of a cat in the window and hit a pipe underneath the cat's paw. Catch Bradstreet got some food? Thirteen pounds worth of GIN and barricaded himself inside. After he had spread the word that the next day. Gen would be available from a cat in the alley. Be Your. Customers Place Koren's over the cat's mouth and the captain slowly pour gin from underneath the cat's paw and he did this for three months before copycats. Cost Him to move on but despite what you might think and what I thought, this probably isn't where old Tom Gin comes from, but it did lead to the creation of posts and mews houses where any WS Leeann. News idea yeah, yeah, where a customer wanting to buy Jen from a vendor in some secluded space with say, Puss and the vendor would say news. And reveal drawer, the customer would put their money in which vendor took and then pushed it back out, but now magically it had. MAGIC MAGIC! A great kind of Bajic But, but but the but the people would were not having this. No, they wanted their Jin they hit, and by seventeen forty three people were rioting in protest to these tariffs, and despite the Tariffs Londoners were consuming a seven million gallons of Jin annually by seventeen fifty. Jin Informers were killed on the streets, sometimes by mobs who. Seventeen, hundred social historian Thomas. Felling wrote in a political pamphlet about the destruction Jin was wreaking on what he called the quote, inferior people and he wrote quote, a new kind of drunkenness unknown. Our ancestors is lately sprung up among us, and which, if not put to a stop, will infallibly destroy a great part of the inferior people. The drunkenness I hear intend is by this poison called Jin the principal. It's parentheses if it may be so called of more than one hundred thousand people this troubles. Goodness. So, yes, the government kept trying the GIN act of seventeen, fifty one up to the costs of operation for Jin stores, either due to that or more likely the rising grain costs translated to hire jen costs for customers that encouraged them to switch to the cheaper beer. Consumption of GIN did lesson, but it was still miss. or Mr Popularity as spirits go in Britain. And I just want to mention here that there's a terrifying picture about the immoral stuff. Caused by Jin called Gin Lane by William Hogarth and I stared at it, discovering one horrifying thing after another fray long time on my sort a beef eater. Go go look it up if you're looking for something disturbing. It's oddly mesmerizing, terrifying will- William Hogarth Gin Lane. Check it out. And the negative connotation Jin earned during this gin. Craze is still around to this day, and in phrases like joint, drunk soaked bathtub, gin. Gin Mills in I've never heard the term June drunk by the way, but apparently this is becoming. Mean our emotional when you're drunk, okay? So that's that's Jin yeah. Now we should talk for a moment about tonic. We should. The other key ingredient. Yes, so the tonic that we know today, a sugar sweetened carbonated soda that's flavored with the bitter Tangy Queen is also a thing that originated as a medicine and specifically as a treatment for malaria. Now. Queen is a compound that occurs in nature, specifically in the bark of a large shrub and or small tree, called the Kona which is native to the indies mountains in South America. Unlike the same, Kona Malaria is not native to south. America the Spanish brought it with them during their invasion and colonization, starting with Christopher Columbus in the late fourteen hundreds. He's GONNA show every episode one day one day Christopher. And Malaria was a really huge problem throughout Europe at that time where it was generally called the Agu. Up through the mid sixteen hundreds. No one knew what to do about it. Folks would come down with this mysterious flu like fever that would come and go and would frequently cause complications leading to death. And a lot of people were doing this although it didn't help that the medicine in Europe was still focused on the humor's and popular wisdom was that you should bleed or purge a patient with issue. Other potential carriers where astrology of course and reportedly this one's my favorite, throwing patient headfirst into a Shrub, and encouraging him to disentangle himself faster than the disease could disentangle itself. How the disease disentangle it so because it's a it's A. It's like a little spirit that's hanging out with you and so if you can get up faster than the disease than you leave the disease in the Shrub, I see totally illogical completely. I don't know why I haven't tried this eye to get someone to throw me ahead first. Some I've got any kind of like cold. That won't go also Kyle. No ways, but in the sixteen thirty s though an Indian monk. Antonio Columbia I think wrote home about the powdered bark of this Peruvian tree that was working wonders for the treatment of Ako. Historians think that probably native peoples developed the secure in the couple hundred years they'd been dealing with malaria, and passed it on to the Europeans, but since I've been monk was getting excited about it. A Pope innocent at the tenth, had some of his people look into it, and over the next hundred years, or so it had become a major European import and a widespread treatment and preventative for malaria, because Queen kills the parasite that causes malaria. It turns out bully. Took a while for the British to catch on. Though because it's associations with the Catholic. Church freaked out a whole lot of Protestants. Oliver Cromwell's supposedly refused treatment with it, leading to his death in the sixteen fifties, although he does also had typhoid fever so probably to help the situation, none of those things now. But catch on. They did and the Spanish basically had a monopoly on the proven crops, so they made a mint. Legend. Has It that it was sometimes referred to as bark from the fever tree? I see I see. Yeah, meanwhile throughout the seventeen hundreds, your would go a little bit nuts about sparkling mineral waters I taken from natural springs, and then artificially produced through various carbonation processes. It was a health trend and also physics fun but these healthy sparkling beverages were sometimes called Tonics and Johann Jacob. Yes what that SCHNAPP. founded the first carbonated water manufacturing company in Geneva in seventeen eighty three. Sparkling water aside in eighteen twenty after decades of scientists searching for the compound incident Kona that makes it such an effective medicine. These two French pharmacists by the names of do it for me Anne Pierce, Joseph Pedophilia and Joseph Benami, Kevin Tall. I think. That's all see. That's a lot better than I would have done. the the two of them isolated a clean and set up a factory for its extraction in Paris. And this made it possible to eat slightly less tree bark, while attempting to not get malaria, which share a lot of people were very fond of. Meanwhile as this was happening, the Spanish colonies in south. America were fighting for their independence, and afterward they would attempt to control the lucrative sin Shona Industry by limiting or flat out outlawing the expectation of seeds and cuttings. Plants, but despite the price, all of the conquering empires, including the British were on board with Sin Kona, and Queen and used it to start a radical malaria in Europe throughout the eighteen hundreds, however, malaria was still huge problem in the tropics which is largely where the conquering empires were getting their conquer on because of sugar and other stuff sugar and this all came to a head in British run India during the early eighteen hundreds of people were taking daily doses of cleaning to prevent malaria because it's so bitter, folks were starting to mix it with sparkling water and a little bit of sugar, and thus tonic water was born. which brings us to the GIN and tonic? I it brings us to a word from our sponsor. I. I'm Bertam Date Thurston. I'm a writer, activist and comedian. I wrote a book called how to be blast gave a Ted talk about white people, calling the cops on black people for no good reason and feel like we're having a moment in the US right now. You probably feel as to. When officer Derek, Chev and killed George Floyd something in America broke. Where this moment goes! We can't say yet, but right now. Something big is happening involving race and in particular policing. So I'm going to try to explain it. From, the covid connection to WHO's allowed to protest to what de-fund the police actually means. When. Mitt Romney the man who tried to keep Barack Obama's. That can turn away from. US. Join the black lives matter March. WHEN NASCAR FANS, the confederate flag when Donald Trump of all people encourages cops not to joke people. We're having a moment. You can listen to. We're having a moment on the iheartradio APP apple podcast and wherever you get your podcast. Back! Thank you sponsor. Okay now that we've got a GIN. We've got our tonic. Where did the idea of mixing them come from? Well, it was kind of Mary poppins situation. A spoonful sugar helps the medicine go down. Around Eighteen, twenty five British soldiers in India started adding Jin to their daily required Quinine, tonic water, and also as an added bonus, the British news squeezed in some lime juice to prevent scurvy, and this is the nickname for the produce slimy comes from. Oh, I! Know I should have guessed that a long time ago. I feel very silly now. Okay, that's fine. by the eighteen forty S. the population in India was using in fact within seven hundred tonnes. In Kona per year to fight to fight malaria there, wow. And in eighteen, Fifty, eight, the British, took over governance of India from the British east India. Company following the violent support revolution also called the Indian meet Ni a bunch of other names, too, but those are. Those cover the basis with more British soldiers and their families, in India than ever the demand for tonic water increased, which led to harass bonds creation, the first commercial tonic water that same year, which you can still buy I've never heard of it means, and that led to Schweppes the Indian Queen Tonic in eighteen seventy, and both of these went on to find success outside of India in Britain as well, meanwhile Charles Ledger. Ledger an Englishman who became an pokka farmer in Peru, smuggled Sin Kona seeds out of Peru to his brother. During the eighteen sixties because at the time, it was still illegal to export the trees. Are the seeds break? He actually had a history of smuggling. He also smuggled a pokka out of the country. It was just a smuggler, apparently better at it than Han Solo. He didn't get caught. That's right. How Vergamo, GIN and tonic episode. anyway the British government would not by these these seeds that he that he smuggled out, but the Dutch government would end did and they said at plantations on Java which was one of their colonial outposts. And so by World War One the Dutch pretty much dominated the coining trade, and by the end of the century they controlled ninety five percent of the world's supply. That's quite quite large percentage. This epitaph reads by the way Charles. Ledger he gave coining to the world. And the GMT was also thought to play a role in world. War Two when the Japanese forces took over Java and all those in coconut plantations which equalled most of the world's supply in Nineteen Forty Two oh, according to Amy Stewart's book, the drunk botanist to protect absolutely want to read. The last American plane out of Indonesia had four million crain's seats on board, but to no immediate avail because the trees would take too long to grow to be of any use during the war. But that didn't stop the allies from planting trees in Africa same time putting scientists to developing a synthetic replacement. And both succeeded to this day Africa grows natural coining and the. Synthetic version is used in some prescriptions because it's still used as an anti malarial. And for some other things, but that's different episode. Entirely it is, it is that's pretty much the history of the GIN and tonic. We obviously. As always had to shorten it especially. We didn't talk about how you still thin or can it do that? Future Yeah Yeah, yeah we should. We should definitely do a whole episode about more. More Jin things. There's really quite a lot. It's such a base alcohol that there's quite a lot to say about it. And we also just today as we. As we said, got to go. See it being distilled. So this is new knowledge that's percolating in our brains. It's true we do have a few closing remarks. Yes, including. I! You can make your home using Ikea juniper berries. You have to and other botanical And I know. A lot of people say that JEN is basically flavored vodka and it. I mean that's true. Yeah, IT'S A it's a neutral spirit to which juniper berries have been added to. That is the definition of Jenn, yeah, so I have to say. I was surprised when I was like. How do you make June and they were so many recipes, too, just like. Cheap fraud cutting for berries and I was kind of like at that point. Maybe by just having Jin, but I'm all for trying things. Yeah good, it could be great. Yeah, if you want to experiment with with your own flavors, then absolutely do it. Yeah, I. Mean I I want to put t in some GIN right now. It was good. Yeah, Tana quarter glows under black light. Because of the cleaning in it. Yeah, so that's a really fun. Halloween, trick. If you. If, you want to make a cheap halloween decorations. Just a toss him queen some in some vases and. Let him go. I thought you were GONNA. Say like throw it on the walls. Clean Up. That would be very effective. That would drive pretty fast. Okay and finally. Here's a quote from Douglas. Hitchhikers Guide to the Galaxy Oh. This is so delightful gay. Yes. These pronunciations, but we'll see. It is as follows. Eighty five percent of all known worlds in the galaxy be they primitive, highly advanced have invented a drink called gin and tonics are Jean to. or John Doe Knicks. Or one thousand or more variations on the same phonetic theme Douglas, Adams, yes. And that brings us to the end of this classic episode. We hope that you enjoyed it. If it is something that you like, we hope a gin and tonic is in your future Yes and we as always would love to hear from you if you would like to email as you can. Our email is hello at Ripon, dot, com, or also on social media. You can find us on twitter, facebook and Instagram at saver pod. Saver is production of iheartradio. Four more podcasts, heart radio visit the iheartradio, APP apple podcasts, or wherever you listen to your favorite shows. Thanks as always tour Super Producers Dylan Fagin and Andrew Howard things to you for listening and we hope that lots market things are coming your way.
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"You're listening to the news on Africa. Business Radio at this hour Senate has spilled its members to not use zooms videoconferencing APP. Due to data security consents. The Financial Times reported on Thursday even company attempt to stem global backlash against it's fast-growing APP. Senate says have an to find them all tendencies platform to use for multiplication adding that the Senate had stopped short of officially banning zoom video. Communications Inc sevice. The use of assume has sought after political parties. Cooperate offices schools. The nation's and millions across the board started working from home after lockdown through enforce to slow the spread of the coronavirus and that was the news that his time Enough Business Radio. You can continue to listen life nine at. Www Dot Africa business rigid. It's come over a mobile APP. Gin Do thank you for listening.
South Africa's Standard Bank reaffirms payment of 2019 dividend
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Stock market extends gain by N77bn
"You're listening to the news on Africa. Business Radio at this hour stocks on Wednesday sustain this positive outlook as overall performance measures and as E. S. I and market's capitalisation advisor point seven one percent each marketwatch's attributed the development to renew of confidence as bargain-hunters leverage undervalued stocks. Consequently the old shit index gained one hundred and forty eight point zero seven basis points or zero point. Seven percents to close attentive thousand. Seventy three points to six as against twenty thousand nine hundred twenty five point one nine because of the previous day the market capitalization of equities appreciates by seventy seven billion naira. Their point seven one percent to close at ten points nine eighty two trillion naira from ten point nine zero five trillion naira as market sentiment remained in the Green Zone. Meanwhile a turnover of three thousand six hundred forty six point. Four million shares exchanged four thousand. Six hundred and sixty deals recorded in. Today's trading premium. Subsector was the most active with one hundred forty nine point. Three million shares exchanged by investors in two thousand three hundred twenty eight deals and that was the news that his time in Africa Business Radio. You can't continue so listen live online at. Www Dot Africa business. That's come over a mobile APP. Gin Do thank you for listening.
Ghost of Tsushima looks incredible!
"The welcome back to this week in video games and this is a special one off episode looking at the ghost of Sushi so it's Thursday. The Fourteenth of May Twenty Twenty and Sony held their style of play with an in depth. Look at the ghost of Sashimi and this is a fantastic new game from sucker punch so we've had a couple of trailers before but this was our first in-depth look won the last major releases for Sony exclusives this generation. So I knew we began open world. Samurai game otherwise pretty much in the dark on what to expect. The following is a look at ghost of Sashimi from Sony of play Sucker Punch walks through various gameplay styles in the game starting with exploration. The first thing that struck me was the look of Game Beautiful Japanese countryside and the vistas from the top of hills overlooking the scenery below as nice innovation in here using the limits and the wildlife to guide you around your environment rather than using detailed white points or list of side. Quests you can use the wind to guide you to undiscovered locations. You can pick up leaves in the ground or treason throw them in the sense of where to go or birds and other wildlife will help guide you nice example when you're riding on your horse and a bird flies next to you. They help guide you to a villager sitting on the ground ready to give you an objective. There's another nice sane way enter open glade and Fox guide G to a local shrine which can then use later too fast travel if you want to the world. It looks dense and full of secrets. And it's a nice. Touch is an efficient use of animation. We can pick up resources without having to get off your horse or stop while you're running. That keeps things moving along and it won't slow you down next up. We had a look at the combat in the form the Samurai. It's the music dramatic and the bows seem really cinematic to. It's not clear from the game. Pay How combat is going to feel the strictly from a visual point of view. This looks really really good. The combat looks precise allowing to take multiple enemies at once. It definitely gives off some assassin's creed vibes and you can attack with Samurai Sword. And he knows I have a bow for ranged attacks so Riyadh the ability to bat away. The arrows that being fired at you from other enemies and you can so beat them away with your sold so then we get to see more about the dosage of gameplay which is much more stealthy compared to the dark summary and the combat approach. Now it's unclear at the moment if you can choose the mode of play one do when you go into battles although they did compare one to another so. This may be a possibility as a ghost. You can use all kinds of tricks but smoke to hide from enemies and firecrackers constructions. Fear is used as a weapon and you can intimidate enemies as they call back onto the floor. Trying desperately to get away from you again kind of goes back to assassin's creed and secure with sneak. Attacks and one hit kills. This segment showed up her mission. We have to burn down an area with Jin jumping in traversing through an environment with ropes. Climbing stealth taken out enemies as you go and finally getting to the objective and blowing up a stash of firecrackers now as well. It's a different style of Gameplay can also customize your character and the way you interact with the game in a few ways so first of all this different outfits in the game which have attributes and mechanical advantages. So as you progress through the game you can collect charms and that will give you an edge in battle by collecting flowers through the environment. You can change the color of armor also allowing to customize Gameplay as well as the look and the feel of Gin is also a nice photo mode with various wind particle music not only allowing to create photos but also videos too so you can also play the game with an original Japanese soundtrack for that more. Authentic feel and finally. There's a mode called Samurai cinema allowing you to add a black and white filter and cinematic grain to the screen. So I went into this state of play. Not really knowing much about ghosts however now. I'm really really looking forward to the release. You felt like you had elements of breath the wilds exploration assassin's creed comeback the minimum using the wind. Nitra to get around the environment looks like a refinement of the kind of open world genre keeping the UI at the minimum. It's hard to know at the moment. Just by looking at game how the battles they're going to feel and also how full the world is going to be look dense open world but this was a controlled environment walked through. I think there's a lot to look forward to here. And now I July seventeenth in my diary. The GHOST OF SASHIMI EAST. From and don't forget to subscribe on Youtube and podcast Apps if you like it and then share it with a friend and this week in video games patron podcast and Youtube Channel. And if you're interested in joining up then head on over to patron dot com forward slash this week in video games and sign up for some benefits include exclusive audio discord rose community events and much much more. Well thanks again. I'll see you soon.
CRE News Hour Podcast Goes on Hiatus
"From the business desk at St Broadcast News this is the C.. Arena Newshour. Hi everybody. This is Steve Lou. Bed Gin to give you a heads up that we're putting the CRA news hour on hiatus. We hope to be back in the near future with a new season of programs featuring featuring news and newsmakers from the commercial real estate industry. If you have suggestions for what we should do to make the show more useful and more effective for you. Email Steve at St Broadcast News Dot Com. Thanks for your support. And we'll see you around the corner. Be sure to check out our other. Great podcasts at Lubeck in dot net and and state broadcast news DOT COM. Take good care.
#1190 - Q&A: With the downturn in this economy, should I quit my job?
"Here's a new podcast. I am excited to share with you. Produced by the team behind revisionist history go and see is a six part series focused on Lexus and the philosophy of Gin Gin Bhutto which means go and see for yourself an idea that stems from the belief that if you experience something yourself you have a better understanding of people and how to create something for them in this series. Lexus invites glad well to Japan to discover their unconventional thinking firsthand. Find out how a Japanese tea ceremony influence the engineering of a car window. How Understanding Samurai warriors is led to a suspension innovation and more follow the journey starting march fifth wherever you like to listen visit. Lexus DOT com slash curiosity for more stories? Like these in today's episode. A listener wants to know with the downturn in this economy. Should I quit my job? Welcome to school. My name is Chris Killer. I've been hearing from a lot of people in a time of transition one way or another and it's usually good to go case by case and look at different examples because the answer for one person might be different than for the other person but at the same time. One individual often serves as a proxy for lots of other people who are wondering the same thing. That's why I really liked this new format that we started with in January. I've had a lot of good feedback from people who've been enjoying all the questions and answers and just a side note when you send me these questions. Include some detail about your business so I can be more helpful. I appreciate people being concise. It's still good to be concise. I can sometimes be a little bit more helpful if I know more about the business now. I think I still have a good general answer for this one with some questions. You can ask yourself when you're facing this issue during the difficult time that we're all in so with the downturn in this economy. Should I quit my job? What should I do and how do I make that decision announcing a live virtual event? That's right I couldn't go on book tour at least not yet so I'm going digital on Saturday April fourth. I'm hosting a live virtual event to introduce my new book the Money Tree finding a fortune in your own backyard during this event. I'll be teaching sharing an answering questions for two hours. This is in partnership with my friend chase and the creative live team so chase. We'll be there as well and maybe even some special guests you can register for free and you'll also be able to watch it afterwards. Check IT OUT. Just go to school dot com slash virtual. That is once again. Side-hustle school dot com slash virtual. Your non working hours are precious and should be spent relaxing on the perfect bed. But which is the best mattress firm did the research and right now during the semi annual sale. You can save up to four hundred dollars on top rated brands. Plus you'll get a free adjustable base when you spend sixty nine or more so you can enjoy the sleep you deserve without doing any of the hard work. Go on kick your feet up and say big when you shop now credit. This is Sanjay from New York. I've listened to the show for a while now and this is my first chance. I actually ask a question so I was about to make a leap from a corporate job to something more independent striking out on my own host. Very excited about it But now I'm a little torn with with everything that's going on On the one hand I'm thinking a making a move like this seems incredibly risky and maybe even a little foolish at a time like this when when when the economy is doing so poorly but on the other hand I recognize. There's never really a good time to take a leap of faith and sometimes down. Moments are actually when you know when the greatest opportunities arise so. I'm just curious if you have any thoughts or perspective for how do I? How do I think about that in and determine if this is the right time thank you so much Sanjay So glad to know you are out there. This is just a really great question. I feel like we could sit down and have some back and forth and talk about it for twenty minutes or so so maybe that'll be the new format for next year. But just based on what you've shared here. I think a lot of people are in a situation when they have been building something and they've been thinking about making that move just like you said but now they're like what do I do also highlighted very well. This point about how sometimes down moments are actually win. The Great Opportunities Arise. That's what I've been talking about in teaching about fairmount and some other formats recently. So how do you actually make this decision? Which is also a great way to frame the question by the way. This is like a five question. You know asking not what you should do. But how should you think about it and make that decision? I love that okay so I think it all has to do with your situation specifically relating to the side hustle slash business itself. Okay so it really matters a lot. What this business is what you're trying to do. In the extensive voice note which was otherwise. Excellent Sanjay didn't mention. That was so that to me is the critical point. Is this you have something already that you've been doing for a while. It going well. Is it providing a sustainable level of income and crucially very important? Third question is the kind of business that will be able to thrive in this new environment. Which we're going to be in for some time. Both the current president reality and whatever the recovery is. It's not going to be short term. So if your answers to these questions are yes then. That's great you know. This is a good sign to move forward if no probably not a good idea to go all right now. Let's take a couple of examples here I'm GONNA. I'M GONNA choose some extreme examples and obviously it's probably going to be the simple if it were this simple easy but if your business is a travel agency if Sanjay was like yeah. I've got this travel agency that I've been building. Is this a good time to go all in I would say you know what I think? The answer is no basically like even if it was working before yes people will eventually travel again but it will be a while and they will come back slowly and the entire industry will be struggling for a long time and some of the things that worked before won't work again. Okay so travel agency not a great business. Start Right now on the other hand if your business is training corporate remote employees for example and you already have existing contracts plus. You have some sales contacts. You're working then. This is probably a really good time to quit your job go all in. So that's why I think in this environment. It really is key to ask that additional question. There's other questions you're always important. Is it going well now? Do you think the income level of sustainable but now in this environment that additional question about what's going on right now just because it's affecting so much and I don't want you to make the wrong decision. I know it's a really big one so once again. Thank you Sanjay. And for everyone out there. Trying to navigate this new landscape of uncertainty and disruption world turned upside down etc. Know that you're not alone will keep doing everything we can to support you. Hear what the program but he sure you take care of yourself. That's my gentle encouragement for you today. If you have a question of your own come to satisfy the school dot com slash questions for an appeal to them throughout the year. Whatever else happens in this crazy world along with updates from other listeners as they launch their projects or as they launched do projects if they had travel agencies before. Okay stay tuned my name. Is Chris Gil about this? Is Side Hustle school interest from the onward projects?
#1156 - Out-of-Work Writer Turns to Profitable Poetry
"This episode is brought to you by the new podcast go and see hosted by Malcolm. Glad well produced by the team behind revisionist history go and see as a six part series focused on Lexus and a philosophy of Gin Gin Bhutto which means go and see for yourself in this series. Lexus invites glad well to Japan to discover their unconventional thinking firsthand. Go inside lexuses headquarters ride along on a top secret test track with master driver sit in the expertly. Designed seat actually lowers to welcome you into the vehicle. Follow Gladwin journey starting March Fifth. Wherever you like to listen visit. Lexus DOT com slash curiosity for more stories? Like these well to a brand new month we have turned the corner of Leap Day leap year etc. Now it's back to normal months but this is going to be a good one. Good Mark Wasn't today story. Have you ever wanted to make a living doing poetry slams me neither okay but listen the more interesting question is? Is it possible in this story? Down His luck writer composes impromptu poems for strangers in the street he put smiles on the faces of everyone he meets. Is this too trendy? Is it only a fad? We'll stay tuned for the story right after the at hiring used to be tough multiple job sites stacks of resumes but today hiring can be easy and you only have to go to one place to get it done. That place is Ziprecruiter so effective that four out of five employers who post on ZIP recruiter get a quality candidate. Within the first day I got powerful matching technology in the. Send your job to over. One hundred of the Web's leading job sites right now to try ziprecruiter for free. Our listeners can go to ziprecruiter dot com slash side hustle. That is ziprecruiter dot com slash side-hustle Ziprecruiter the smartest way to hire ten years ago. Brian Sony Wallace was living in a medieval Scottish village researching ecoconscious living a year later. He graduated and moved back to United States and economic turmoil says right after the global financial crisis and there were no jobs to be found in the ECHO. Space was after all just a fledgling industry at the time he took a job fundraising for a local nonprofit. But that didn't last long. He was laid off and spent the next six months looking for work with limited success. Eventually he turned to a contract job and grant writing to make ends meet but to make matters worse. Brian was going through a break up at the time and sleeping on his ex's couch with a job he disliked that awkward living situation and no prospects on the horizon. He had officially hit rock bottom in an effort to lift his spirits. He began frequenting poetry slams at night. Poetry slams spoken word competition. We're poets perform for a live audience. He found listening to the stories helped him feel less alone during his time of isolation in fact Brian enjoyed them so much that being somewhat of a writer himself decided to undertake a challenge to figure out a way to pay his rent. Play a new location for an entire month using only his poetry skills. Although his situation was dire he wasn't hoping to set the world on fire he was just determined not to be beat so he took his feet to the street. He bought himself an old typewriter for twenty dollars drugs. Busy intersection and sat down with a sign. Read give me a topic. All right you appoint pay me what you think it's worth prime was well aware. He looked like total Weirdo. Just sitting there typewriter at the ready but as they say every movement needs a leader and at least one follower and soon brian had his first disciple woman with a buzz cut walked up to him and said I don't have any money he responded. But that's okay an offer to write her opponent for free. Then something amazing happened. She began to open up telling him the story of her father. A truck driver who was always on the road working to provide for his family Bryan All typewriter starting with the woman's name and the words for you soon enough. He a one of a kind poet as he read it out loud to her. She began to cry. She then rush off to an ATM and paid Brian for the poem. He was happy to do for free used his earnings to buy a burrito eating his free lunch. Brian realized something people needed what he had to offer. It had real value so he kept going sitting on the street every day meeting strangers offering poems on a pay what you will basis. He believes it resonated because we have a crisis of connection in the modern world. We've gotten rid of so many of our old shared stories and are looking for new ones to tell us who we are and how we're all connected. His poems provide a small dose of that. The moment he knew this concept could be taken beyond. The street was during a recession at Venice beach near Los Angeles. A big burly realtor came up to him gave him his number and invited Brian to be the writer in residence at their upcoming corporate party. A week later he was sitting next to the bar. Swanky party typing poems for the staff and their guests after that night. Bryant's future looked bright. He met the challenge successfully paid his rent for the month and kept at it after that he began receiving referrals and was hired by everyone from Google to macy's mall of America to Amtrak and even the National Park Service from time to time he pick up some media coverage through one of these events and that would lead to more referrals. Get this after a while Bryan was earning about as much money as a put for higher as he was a grant writer and didn't come from some grand. Pr Plan but from showing up over and over wherever he was welcome and writing for people on topics they cared about. He dropped the grant writing altogether picked up some work as an art educator to level income all while keeping up the pros on the street he received more media coverage from outlets like the New York Times and the Guardian also built a website rent poet dot com and people began to find him by googling higher poet which by the way. That's a real thing and apparently people search for it these days. Brian can generate anywhere from two thousand to ten thousand dollars per month with a little alliteration to get that one. A little a little ration- he feels like he's living surreal. American dream by paying his bills from the most unlikely art form poetry. There've been times he's felt like throwing in the towel and moving on but then a unique opportunity comes along keeps engaged that recently when he was approached by publisher his book the poetry of strangers. What I learned traveling America with a typewriter we'll be published in the summer of twenty twenty began with a struggle. It seemed impossible but rent poet. Dot Com is now unstoppable capitalist poetry. How about that yes? You can't do that. You love something. That's totally fun and might seem random. you know to some people or maybe even to yourself at a certain point like it did for Brian But then ended up not just doing but also doing well on. This episode reminds me of of one from long ago episode. Two fifty two for everybody out there interested in making money through poetry. That episode was called Managerial Account in Dubai. Earns one thousand dollars a month hosting poetry slams? So there's at least two people doing this. And by the way March twenty first is World Poetry Day which is a UNESCO declared a day of celebration purpose is to promote the reading writing publishing and teaching poetry throughout the world. So I don't know if you have to do anything to get ready for that show up but that is coming up on the horizon all right. Congratulations Brian and get work. Thank you for allowing us to share your story and listeners. No matter the drama no matter the weather inspiration with action is so much better. Today's show notes are at school dot com slash eleven fifty six. We'll be back tomorrow with eight non rhyming episode but I hope you enjoy this one. My name is Chris. Gil about this is a school a probably onward project.
#1189 - Q&A: What do you think about Shopify?
"Here's a new podcast. I am excited to share with you. Produced by the team behind revisionist history go and see is a six part series focused on Lexus and the philosophy of Gin Gin Bhutto which means go and see for yourself an idea that stems from the belief that if you experience something yourself you have a better understanding of people and how to create something for them in this series. Lexus invites glad well to Japan to discover their unconventional thinking firsthand. Find out how a Japanese tea ceremony influence the engineering of a car window. How Understanding Samurai warriors is led to a suspension innovation and more follow the journey starting march fifth wherever you like to listen visit. Lexus DOT com slash curiosity for more stories? Like these shop has seen tremendous growth in the past couple of years. It used to be that I would mention them along with maybe three or four other companies doing something similar they are ecommerce provider light to get a website setup and sell something right away and now it's kind of like the coca cola of providers or maybe Google as a better analogy in the sense that if you think about search engines Google as a search engine. There are other search engines. But how many others could you really name right so shop if I has done a tremendous job a becoming a market leader reaching lots of customers but who are they a good fit for who might not be a good fit for what I think of them? In general. That's what today's caller wants to know so shuttle Fi pros and cons in today's episode announcing a live virtual event? That's right I couldn't go on book tour at least not yet so I'm going digital on Saturday April fourth. I'm hosting live virtual event to introduce my new book the Money Tree. Finding the fortune in your own backyard during this event. I'll be teaching sharing an answering questions for two hours. This is in partnership with my friend. Chase Jarvis and the creative team so chase. We'll be there as well and maybe even some special guests you can register for free and you'll also be able to watch it afterwards. Check it out. Just go to sign a school dot com slash virtual that is once again side-hustle school dot com slash virtual your non working hours precious and should be spent relaxing on the perfect bed. But which is the best while mattress firm did the research and right now. During the semi-annual sale you can save up to four hundred dollars on top rated brands. Plus you'll get a free adjustable base when you spend six ninety nine or more so you can enjoy the sleep. You deserve without doing any of the hard work so go on. Kick your feet up and save big when you shop now. Hey Chris this is berry from Nashville and I've been following the show for the past couple of years in love this new format. What do you think about shopping fai? I've noticed a lot of people using shop a fight for their business. It looks easy to east up but you have an opinion on it. Which should I be aware of if I go that route for an ECOMMERCE hustle banks and I look forward to hearing from you awesome? Thank you so much. Glad you're enjoying the show and yeah let's talk about Sherifi just the headline too long. Don't read too long. Don't listen my opinions. Chef is great. Actually we have a partner offer with them if you go to shop dot com slash side. Hustle. You can get a twenty one day free trial which is usually better than any public offer they have so you can get an extra week of a free trial by using that link but of course if you prefer you can just sign up directly to chop up by DOT com. And I'm happy to recommend it because so many of our listeners have had a good experience with them. I described him as an e commerce solution provider meaning that they offer a shopping cart. They offer their own payment processing et CETERA. But it's really more than just that it can be your whole website the front and back end and they have a lot of NEAT PLUG INS that you've probably encountered as a customer on various sites that you shop by whether you realize it or not one of the most common ones. That's actually I think it's almost becoming too common in the sense that it might not be as effective going forward because so many people are using it but it was really neat. When it first came out was this discount. Wheel thing that showed up would go to one of these sites. That's using shop up by and there'd be a little pop up window that's like hey spin the wheel and you'll get ten percent off or you'll get a certain dollar amount for there's some other promotion so that's just one example of something they do. It's really interesting. It doesn't require a lot of expertise on your end to install and get set up which is one of the best parts about using a service like Shabba by because it's a visual interface that you can work with. Even if you're not a coder now shop particularly good at anything product-based so not services as much as a product based business that scales because it automatically keeps up with your inventory so when I say product based business that scales I mean The kind of business. That's not selling just off items kind of business or side-hustle selling something that people can purchase over over. For example it could be clothing collectibles. Art Prints Journals Yoga Mats. These are just a few things that people have featured on the show have used. Sherifi to sell as for downsides It is highly customizable but perhaps not as customizable as you know just building directly on wordpress or another platform. If you are a coder or want to go that route work. You're working with a particularly skilled programmer. And then also. It's the monthly subscription. That's probably the main thing. If you use a low cost hosting plan like are hosting partner. They cost four dollars a month right so you can actually have your website for four or five dollars a month. Shabaab starts around twenty nine dollars a month and of course it goes up from there. They have different price terrorism packages and so on. So that's just something to be aware of but in terms of the service itself. Nothing at all wrong with it. Many of our case to these have used it to great success. Some happy to recommend it again. Our offer dot com slash side-hustle. Or course you can just go directly to shop dot com if you prefer listeners. If you have a question come to satisfy school dot com slash questions. We'll be featuring them throughout the year along with updates from other listeners as they launched their projects. Thanks so much my name is Chris. Globo this is side also school from the onward project.
Episode 42, London: Hilary Whitney
"Tell me what we're looking at you. Stay. As you can see. Great. Postal traditional ceres this is a vacuum we use becky distillation for everything is done under glass. We're not in a factory or grape distilling hall where We, are in what back in the nineteen seventies was called in this family the playroom. Because Ian has lived in this House since nineteen seventy two. Those originally kitchen there, and then it was built out and so that means we have access to water employing. What does this neighborhood called? This is highgate. Yeah, it's quite A. Historic area. What very famous summitry where KOMAX BURIED And George Michael. and. Brothers. Lots of other. People can I say in my vulgar way? It is very fucking pleasant out there. Here's what the citation from the World Jin awards says. whiffs of Mint Fennel Aniseed, as well as a good amount of caraway, a little more freeness on the palate complex and interesting. Now. I have the Palette of a four year old. So I cannot say if I experienced all of those flavors in sacred spirits old Tom. Gin. But I can say that it was named the world's best old Tom Gin that's in the entire world in two thousand and nineteen, and even if my palate isn't that the surname not always so easily charmed, but these people charmed me. I trekked north in London to sacred spirits headquarters, which is actually the home of the wife and husband Team Hillary Whitney and Ian Hart and they fed me alcohol in delicate. And charms new with their gorgeous life in leafy hi gate with ramshackle English Garden in the back and the playroom full of Kirby Vacuum distilling glass Worley gigs that make London's finest Jim. This is another rerelease of our London series no longer for subscribers only just free to the world wherever you get your podcast. So let's have some gin with Hillary, Whitney. I'm naming former and from roads and kingdoms. This is the trip. Drinking with exceptional people around the world. Chess Welcome. Gate. You. Delicious it is delicious. It's my my Gimblett is my go-to cocktail. It's I. Love It. What's in this? You have a preference versus land coudl. which is traditionally what was used Gimblett I think some people find a little bit too sweet now but if you get the proportions, right it works have I think you might remember it was in its mentioned in. The Long Goodbye Chandler. So you're being a literary type. You're you're going to drink literary cocktail well, I do think that one of the things about drinks and make an spirits particularly for drinks wine beer i. think there are strong literary connections which I really like I really enjoy that part of it they have some very good writing about drinking and we have this conversation about about cannabis about alcohol about creativity you do like. At what point? Is it useful? How do you incorporate it into your kind of writers? You know as people who try to write like how do these things kind of work in there? How does alcohol fit into into writing? You were writer before you made find spirits. And they're journalists. So how does it play a role? I, well for me to be quite honest I can't drink and write it. It doesn't work like once met launch funky and he told me how he really really tried to stop the CHARAC- from drinking because he was the first person to publish Kaushik and he said he he kidnapped once and took him to his heart his. Place in big Sur. Try and get him off. So he could start writing again and it just didn't work and he said it was a ruination of him, and of course, all those people at Scott Fitzgerald. Who I think we wound by alcohol. But I love reading about it I think it makes for great reading. But personally, if I have to write something, it's Niemann or anything I can't do it is if it's going. To be completely straight civic for Post Game Yeah when when you've turned the manuscript in yeah or after a grueling existential terrifying session with a blank page. So she said taking another We're not here to right. We're not a talk, and if there's one human activity I, think is immeasurably and consistently improved by drinking. It's talking, yes I agree I agree I dare anybody to come up with an argument against that. said the man speaking loudly at the end of the bar. Become Witty and. So much more interesting. So. It's not just the cordial, but it's It's sacred gin and sacred Jen Yup sacred gem which is made in this house. In highgate. So I have been very fascinated by Jin as a consumer, but also as somebody like you, who's Su likes to think perhaps a little more about alcohol than. Than, I should I don't know if that qualifies. If you're in that camp as well. But I am fascinated by being in what we consider the spiritual home of. Gin. I mean, it's London. London. Dry Gin. Actual I mean what is it like a do see do you have to make? Do, you have to make the Jin within the confines of London, London trenching communities anywhere. It's a category and obviously is kind of Nice when it comes from London. But the very, very good Jim's made all London Dryden's made all over the world. Now, it basically means that it has to be made from very good quality based spirit. It has to have a certain has to have a larger proportion of juniper compared to the other botanical 's let's be juniper let. And it shouldn't have anything added aft like sugar or flavoring or color or anything like that, and is your classic sacred in London Dry it is indeed yes. You couldn't start anywhere else. You've got to have a base of yeah. This is highgate debt and also we've probably at the time didn't understand you kind of. Go from that. You could kind of wonder from that but we have done since. So how let's let's talk about secret because I think one of we've published about your gene on on roads and kingdoms before Oliver blow did this. Incredible piece about the new gin craze and I, think for him, you guys were a sort of an Avatar for a new generation of distiller that was recovering Jin from a very tired sort of like aging royalties drink. Absolutely the Queen Mother Grandmother I mean from Queen and on answer present time you had a sort of a bunch of very stuffy gin drinkers. and. As he had described at four think young Londoners especially young British people. Jin was this tired colonial Spirit. And all of a sudden that changes and you have people like yourselves making this incredibly thoughtful refined. Valuable desired GIN IN A. Still in your playroom. How how did we get? How did we get to there with sacred spirits? How did how did you? How did you come to this business? It's very strange. And I'm not really sure how it happened in quite good anticipating waves and things So he was out of a job back in he worked in finance and he was out of job back in. Two, thousand Two Thousand and seven, thousand, six, two, thousand, seven before the crash really. So he was ahead of his time when everyone else lost their jobs, well, he to financial recruitment. So obviously, everyone started slowing down before then. He's done many other things. But that he's doing at the time and he is very entrepreneurial and he also very interesting food and drink and he started experimenting head is a fan several ideas. But one of them was he he'd always enjoyed distilling child enjoyed the ceiling although not alcohol but gases and unusual things. Yes everyone looks surprised when I say that but he used to do that in that room distillers third Dickensian. So he started distilling He's got a collection of Bordeaux wine and he started stealing it. So who could make like more? Poor vintages have been through. The Been Watery Harvests. So he could make them richer I've got you know he would take the water extract some of the water out. So that makes wine richer and not. So dilute like us and it actually works my well but you can't really do much with that because I mean the make themselves would have fit. Rebuttal and. Start selling. Many. Doors I quite enjoy drinking. Gin. And so he thought he could use his vote of after he'd been using to distill the winds with to make a gin and. He tried twenty three different recipes and we take them to a local pub wrestlers around the corner to for people to try, and then the twenty third recipe was the one that everyone said yes this is great and landlord said a few Bartlett optic behind the boss. So that's what we did. You were saying earlier, there was a period of dubious legality as you were experimenting was that in that era like two, thousand, eight, I guess I don't know what you're saying because it's been I don't think we're doing anything illegal, but we certainly couldn't have sold at. All licenses and and that kind of thing, and at that time I was looking as if we don't stand missed so. Oliver had gathered a a small round table of tasters when he did this story about about the new gin craze and he. Had A lot of comments that were like this tastes like Gin. And I think for a lot of people particularly casual drinkers you know good Jin tastes like gin bad tastes like. Not that pleasant Jin. But it's you know that there's a such a strong especially this juniper forward thing is such a strong flavor profile. So out of twenty three. Jin Recipes the crew at the wrestler had decided that this was the one what what for you makes like that. Really great solid. Chin you tasting when you're tasting it with oxygen I'm tasting Sutton mouth feel which has describing the cleanest I think it's quite creamy I think it's quite soft. That's interesting. Those are things that would two words I would have kept very far from gin usually. Yeah. said that it still because we still botanical such a low temperature, it's still kind of Chris on fresh. It's very fresh I think I'd skype as fresh, and that is the secret. Obviously is the mad genius sort of working on the plumbing and the gas. And the vacuum and the glass containers, but essentially, the process and one of the distinct characteristics of what you do is vacuum to stealing. So you do it at lower temperature. You're not cooking the flavour out factly in a in a certain way, and that's how you get these very strong freshness about and it also means that is also why we were able stay in the house because it's a safe this, you're not going nothing's going to explode. It's really safe at most you'll sort of suck up a ball of lint or something vacuum. That's not. Beckham is not a dangerous technology. That is a good question because we think about so many. Home homebrew operations that go. You WanNa make sure the worst case scenario besides the bit of Gimblett on this This record that using would has has there ever been a calamity a catastrophe here a large cleanup. There has been a yeah the floss floss of broken ins unplugged something and the pressure's been too much and it's like shattered, and so that is a little glass everywhere and lot of liquid and it's it's A nuisance to to clear up but it's not as long as you pick up the glass it's not dangerous. You're not going to the house went set on fire right and we're not talking about. Shards of glass flying through. Highgate knows. Crumbling on the floor. And you you do use glass exclusively in a way that. Is Different from a lot of stealing certainly when I've been large operations it's all stainless steel it's. Metals Y glass the. I think that was it was way of the in could design his equipment and because we started with the vote APP it just kind of made sense. What is wrong? It's just some sort of rotor you're making faces him. We don't have to go into the vertebrates. I knew that a lot about under these them to make some pieces cocktails. Heston Blumenthal. Views as well a lot and you kind of like this high gastronomy. Yeah. Great. I mean listen I'm telling myself here because this is nominally slightly alcoholic podcast and I I should know I'm sure. Late we evaporation. So it's Ok said anything like these are you vaping it? I don't know I'm going to bring it back to California and just pretend it's like one of these volcano massive. vaping machines. And they just sit sit on this table easily. Okay. About top very easily. Support for this podcast comes from CDW and Dell Technologies. At cdw Gee, we get migrating your agency to a hyper converged infrastructure is being. DECAF don't want to do it. Slowdown. Friend CDW experts can help simplify your transition from legacy to hyper converged infrastructure with Dell technology solutions that offer speed and agility didn't do it. Have you done it? Is it done yet done yet it orchestration by cdw. People who get it find out more at CDW. Dot Com slash DELTEC. Delicious I have to say I was I was surprised when we were proposing a drink and I thought as people who make. You know. One of the most celebrated Jans there is that you would not be cocktail people that you would sort of say this needs to be sipped. NEAT. 'cause you know the flavor profile is you know I. Have This picture of sort of you know the the artistes of the distilled spirits world demanding. A singular focus and attention on what they've made. I think A. Fairly. Class of classic but I think it doesn't interfere too much might disagree with the line but I have to say I would rather drink a SIP Geneva than have it with Tony not a huge GMT fan right and we we've spent a Lotta time in Spain where gin tonic is a, you know a national emblem at this point and what they've done to sort of address that is to create fancier tonics. Got Fever tree in all of these like. Fever dream and that's progress I do drink Jayanti. Sometimes then that is because I had one with fever tree and I feel, oh, that's that's I like that. That's okay right. There's some thought you just sort of like. Drowning your gin schweppes. mcgahn. Yeah. I guess. So, what's a bottle of secret in what does that go for like your classic gin? What's it? What's what's the kind of general retail around here? Oh. Probably about thirty seven pounds, but obviously in places like Selfridge's and it's not more expensive but when we have not found any supermarkets. So I can't go a little weight rose and now you caught. Okay. But it's it's at a price point where maybe people would think twice you would hope. chugging it was schweppes or. Interesting when we first started, it was considered. Expensive but I mean, there are so many Jin's is so much more expensive. It's. When I'm doing a tasting people say how much is it before I think? It's expensive. Now it's just okay. That's fine. Now you think I need to raise May. Think maybe we do. Enough. All right. We'll we'll. Announce. Pricing. Pricing News when this comes out but I'm gather you said that we. We mentioned in all of us at that. You know we we were amongst the first because we were has actually I feel become slightly forgotten. You know there's been so I mean, there are so many gyms. Now I don't know how many there are he probably better than me but. There are so many in the markets. I. Definitely. Don't know better than you but the general cloud sense the I think you and I both have is like a huge number of Jin's with names that just. were. Unknown to me. Before laid eyes on them and they're all clearly an at and actually don't know the landscape of this but there must be some astroturf ing as well. The way that we see with microbrews in the United States where you have large liquor companies sort of now pretending to be issuing micro distillery Jin. Because there's a market there and they're always going to kind of fill that market and and. Definitely. A lot of Jains who will actually. Made by. The made by someone, but then not small brand. There are several distilleries that make lot of JEN's with lots of different people. Got It. So they're in the marketing is where Really Yeah. All right. It's but you guys are no slouches in marketing. People know your brand you have a new bottle coming out this you're not. You're not just sort of ignoring this and sending it out in sort of nameless vials I. Don't know how it got home stay because people have one for marketing I. Think we were fortunate that we had a we were on how to steal. So. Early, because we certainly didn't have the money to pay for a lot of expensive marketing and branding at the beginning was. Very. Well it wasn't very good to be honest I mean we had in designed actually made offers late bloomer had it probably printed up and then yet another label designed by friends and then we actually Measure branding agency who did the current label? Although we have. Changed since then but. Yeah I mean, some people have amazing marketing. Now it's just we used to go to a tasting event like Manhattan cocktail and. You know we just have a little table and I'll tasting cups and that would be that and other people have. Trucks and. Barrels. And bicycles and girls in Bikinis Phoenix. We're in the M Santiago spirits festival. And we had a stand. Next to this brand I. think it was cool. I think it was vodka and I think it was called ts and it was actually owned by two gay women. And the bottle is shaped like a naked woman. And The. Stand was one not by the owners, but by a couple of models who were very They were models like remember models being like in the seventies and things, glamour models and they had tiny silver Kinney's long. Long, blond hair and they had very high heels and they were they had their were tottering around offering people samples Volker. To try and. They were very nice. We're very friendly. They're very sweet but I felt like practically amish next to them in my. My black dress and things but I'm thrilled to say. We want people saw stand because liquid was good. So that was very nice funding. Yeah. It wasn't a sex convention as. Interested in the in the liquid. That's good Validating to hear that, but I mean it is it's just the truth of. Liquor this is what you'd see with Digos and I mean it's ninety. percent. Marketing that the money that goes into the. Contents of the bottle. Seemed to be very, very small. So how do you guys navigate that? What's what feels like a good size for sacred gin for an independent? You know legit London gin maker output like how do you want to grow? Is there like a comfortable? I mean not to make assumptions you guys are living find. This is beautiful nice home, but it's not like CASS Amigos selling for one hundred million dollars or something. So how do you guys see yourselves in the in this like very voracious sort of hype driven. Liquor Universe it's it is very difficult sometimes, quite daunting. When we first started out we were. Quite innocent about. This kind of thing and also. The wasn't the competition then. So sip around chase was around. Before that. Hendrix and Bombay Sapphire and and that was it that was letting people thought they would drinking wells. When Bombay suffer came out and I was very excited by it and We went to both the bottle and thought it was great and they did do lot for the full gin category. You know they may be interested in botanical. So you know they have a very. They were important. They had a role they definitely to bolt quite beyond. Since then and of course, if you like Bumba, that's but perfectly fine everyone's entitled to like what the Ike. But said the fact that we were we're small and we knew. What was liquid was very good was enough in those days. It's you know that was that was the story Oh there's people and they make Gen and they make it in their house and. And it was quite like you was saying, it had a reputation them for being a bit Things stuffy colonels drank that kind of thing and I remember going to a concert and I always had a little bottle of GIN. In my bag and I saw. Another journalist on you who's like twenty something I said Oh come. Jane, come and taste my journey a little bit and said. Oh. Yes. Really Nice. He said, but I mean how you going to sell it no one drinks gin now. So, that was the problem then more than. Sort of not having a big marketing budget, which we've never had because we got a lot of press on the back of that. We had a thing on the BBC came and did something and. Not, press. One of the things that I find. Fascinating. So excited to talk to you in north London about gin. Gin. I think among all the spirits is so deeply tied to Englishness. Although I. Guess It came over my family says that were descendants of William of orange? You'll find out sentences. That's what they say but I would guarantee. That's probably pretty bullshit. That's a nice thing say. William came over in sixteen, Eighty eight he brought lots of Dutch, Shit Yeah. Including Jin Geneva Geneva. which then turned into Oliver, it put it in his article turned into. Occupying essentially, the space crack cocaine occupied. And of course, one of the reasons they allow people to still jen. WHO STILL SPIRITS? With because, they were with France and they want to stop drinking French Brandy. So. And also, it helped the farmers and the farmers always politically conservative. So there were lots of reasons to encourage because the farmers would be spying set sending wheat. And that's part of the crop rotation that they needed but then it turned into. Landowners. Goes. and then it turned into I. saw this statistically in the like mid eighteenth century when they really started to crack down and you know there was a huge kind of communal outcry against the sins of Gin. They. said that eighty percent of the Jin was drunk here in London and is really like an urban. Phenomenon and it was like the things that this landed aristocracy feared about abandoning. Mob Rule and so on. Like. Somebody said like A. DRINK GIN people think they're kings. And I think of course, lifestyle was really hard. It was really difficult. People are incredibly poor people starved. and. It gave some relief from that. And the other thing which is why I think it's I mean I'll ask you how this works in the modern jen craze. But certainly, the the gin craze was also very gendered right this instead of you know drinking beer from Peter, cups here was like a refined thing that you know the descriptions of the glassware that they would use, and that's also where the focus of the public paranoia about Jan was that moms were like selling their babies. Virginia and You're talking about writers about alcohol but. There's a hogarth print, a gin lane. It's just like a dystopia vision of like a mom neglecting her child, the baby fooling out of her arms and the fact of you know that was commissioned by. My Katainen, which is now I think. One of the breweries because they wanted people to drink beer not gender of the marketing genius of their day commissioned. A total strike hit the ticket. A character. Assassination of GIN. And also the way that they were calling Jennifer and kind of had turned into a woman like. Gin was this. This this female, almost psychotic in seductive presence that was destroying their societies. So fascinating to me. To turn around and then you right where. People who are young and WanNa make sort of bold. Angry statements wouldn't have turned to colonels GIN. Do that this all sorts of things. Goes in cycles. So I think over's you get in the in the forties and fifties people went back to cocktails people started drinking Martinez and the three Martini lunch and that kind of thing. But as their children grew up in particularly in the US as well sort of the counterculture of the sixties and stuff people rejected their parents had and having a cocktail would seem a stuffy formal thing to do. Now we the ritual cocktail is is beautiful but depending on when you're growing up, it seems stuffy whereas grabbing a bill or having a glass of wine just seems. More inclusive I guess yeah. I mean my grandparents could throwback cocktails. Yeah. With you know when I came of age and realized just how much they were drinking and how they were able to then also kind of continue talking on. You know a great meal on the table or something. It's really I think that really was the greatest generation. You know they they have incredible tolerance for Gimblett and Martinez. Many many fingers of whiskey. And of course, actually I think also the thing we get. They would much smaller than. The t the classes because I've got an awfully. Think Thirties to counter and losses and the glasses are quite tiny actually. Really. Yeah. Yeah. None of my grandparents house. MARTINIS. But I I noticed we have this very. has picked out some very classy. Bar where but as you pointed out when he drafted on in front of you like this is a little small, isn't it but it's true. It's like the feels like a miniaturized. Martini glass and by our standards. But this is how they would have been served. And that's how you have three of them lunch. Yeah. That's pretty possible. Spirits lunchtime I mean. I it myself. But I can see that winds quite soporific. Actually I think. A small amount of spurt probably is preferable. I would go for that. To be honest any kind of day drinking in New York? I'm all in favor of because I feel like we really know. Nobody. Does it anymore and I I complained about this very often on this very show but. When I worked at Time magazine when I first came there, we were at Rockefeller Center sort of the spiritual home of the three Martini lunch and we have prodigious Jim Kelly was a legendary editor who ran the magazine when I started there he was the three Martini lunch kind of guy and when I left, he wasn't anymore. Because like you know a sane person, he decided to maybe privilege his health over his his bombast or something and I really i. felt we lost something when our leader and. half-cocked after lunch and doubting out great ideas in just sort of like leading from the front. I'm not sure what exactly on a character change but we all felt like it was the changing of the weather you know. So I don't know how we get back to the three Martini lunch but I'll be there egging people well be lovely but I don't think it's going to happen because. I don't think young people now drink so much anyway. No, that's not what I saw last night in shortage. The bars here. It's so fascinating because the bars close early close at midnight if you're lucky and people, you know all of the foolishness than might. In New York, you might stretch out until three or four in the morning they feel like they really have to compress into eight areas more small amount of time. So. I do remember this from my time in Brixton or whatever. Just just running around the streets around ten eleven o'clock A. Active, the singing, the hugging the chanting vomiting the you know a really. It's still there I yeah. The partly to kind of. Madonna. Say. The young people they they are not drinking so much the GM and a very fussy about. What they put their bodies, which is probably a good thing. I. Shouldn't be. No fuck them they can live live long in the. In the. benighted world we have left to them. Had An American woman came and she came to save need forbid washes waiting to into her flat and I took her out with two friends of mine and we went to the pub, and then it was ten to eleven or something. So my friends went up and all about three more drinks each and she goes with still drinking a glass. Yeah. It's tons of eleven. Can't you see this is the witching hour. Drink start multiplying in front of us we'd just lowly work through them. Yeah, that's I listen who who am I to say because we we as high school certainly had a very a very broken drinking system in the states and are sort of zero tolerance had created all these problems for people under twenty one. Is Strange that life really with you can't drink to twenty one in the states I have zero explanation for it. It doesn't make any sense mean my kids are ten and thirteen and you know the. On whatever they want I mean. It's like it's also a Jewish thing for me like you know you're supposed to give your kids wine at holidays so and frankly I like that's fine. They hate it and they should hate it until they don't hate it and then they can have a little bit and they can have a lot and they can figure out for themselves. But you know the number of young men and women we've sent to war who can neither alcohol. Legally cannot drink. Like you know give them a fuck drink. You're drafting them into the army like you're sending the REF Ghanistan like well, you can get married and. You can get married and you drive a car. Yeah I mean you can do all of this. Incredible. Incredible and very consequential stuff, but you can't have alcohol makes zero sense to me. So we're agreed on that. So. You are not doing just justin anymore. You still make the classic. The sacred. Gin is still the the strong that kind of the fundament of your now home-based distilling empire. But what else are you making an addition to the classic London Dry? We make an organic. Jin made we will export. For healthy drinking you go. There you go snowflakes you hear that it'd be healthy entering June and then we have to think to focus. We only started the vodka because people who have the gender Oh if you made in vodka, we'd by that as well. So we want to do something different. So we used to London dry food car. So it's made in the same way as our Jin doesn't have juniper net and then we inorganic Kerr. So what is the base for full the organic organic food careers cannock weet spirit and through the drive worker it's wheat spirit not organic and it's called the botanical. So it's called some key bad has got a little bit of. Good Universe sorry getting given us. This is the spirits drinking the spirits creating in describing run into conflict. All right. Well, let's start. Let's get that vodka down now. So what is the base for the Vodka English? Wheat English we know potatoes Saito's English. We'd gone and it's the same spirit, the same base that we use function and then London dry has some botanical soon vodka that's actually got some of. Labor. Profile okay. And then you have other genes besides the London. Because we just botanical separately, we can give Jenner particular at high profile of botanical. So we do a pink grapefruit, coriander Cardamon or s I. Don't know if you never or s let sleaze or or is is the root of the Iris Plant and it's used a lot in perfumery. It's the if you have bricks mortar house. Other titles of the bricks, and ours is like the mortar kind of pulls pulls them together in harbour eighty percent of it that's grown goes to France to be in perfume, and it's very expensive has to be hand harvested from. Italy usually. They take it. They they pick it. They take the root, peel it. Dry it and crush it, and that's what you use and it's very floral. Really really floor. Wow. That's astonishing. So how did you come up with making Jin's based on this well? Lot of Jen's because of the fact that it's used as a does it kind of to pull the to to Meld the the flavors, different flavors together. So a lot of people use it. They use people use very little. There are certain sins I can taste it and I think you can taste it in Mata Milas, but it is I think it's very beautiful and So we moved on which is predominantly rs which does really well in Belgium because all Belgian rep over that loves it. So he tells it we just very interesting about sales actually he's evangelizing his own flavor profile. amazing okay. We also liquorice one which we've now. Played around with the recipe and we've made it into an old thompson. So do you know battle? So Tomlin's another category. Like Lindan dry, they tend to be a slightly higher ABC v a little bit her and they sweet reason liquorice and sugar. And they come back from the. Eighteenth Century when spirit was really rough and so people would sweeten it so they could. Knock it back a little more easily because now he's good quality spirit I. You know I have that feeling with an ns or. Or rocky or any of these kind of. Liquors like the this is a descendant of a time when liquor really sucked. Yeah, and this is the only reason why licorice flavored. Alcohol would be acceptable. I cannot understand I. would rather lick the backside of an entire roll of duct tape than Willingly down a anise or licorice flavored. Sweets, and with often flavored didn't think the liquid favor is you'll have to try some go too strong and also we put some distilled orange peel to cut the sweetness slightly and it's just won an award. For the best old Tom Gin in well well, it was the World Jin awards and it won the best old Tom Gin. So I'm assuming that makes it the best in the world. We'll congratulations. I will try it as in the spirit of adventure and trying to expand my own very narrow walls around I mean is it is it does it taste anisette does it I don't think it does. Incredibly. Smooth. But having said that as you know in Scandinavia Navy they love all things liquorice selling really well in Denmark it's doing really Denmark's goodness. Alright. Well, the Danes have some things to answer for they do Greenland and. Okay, fair enough. And you the new bottle that you have coming out is is A. Bitter base, it's a lacouer. That's IT'S A it's. It's so diverse EPA Cup because the other thing we also do we make three moves using English wine and we made those in collaboration with assange Plassey dukes hotel so. We have made our engine. We made our own the Moose. So we make a Rosso amber and an extra dry, which is under uses all his Martinez wherever you call it you always get off. And we thought if we had something like Campari. I'll have to say something like Campari, we could make our own Negro knees. So we made we weren't. So we made Cup. And it makes a great Negroni, but it also affects us for the news at rules in common garden. Do you know rules don't know? Oh, you should go some it's. It's London's oldest restaurant. Okay and people like Graham Greene's go there and. Very literally. Yes. I can see I can censor the theme. You want your books and your spirits. So. So we made we found out, it may do it makes a really lovely spirits. Obviously, spritzers are hugely hugely popular so. What new bottle and that's we're trying within a push as a Spritz I love that. So you're essentially. Seizing the means of Negroni production for yourself, you don't WanNa have to rely on an outside source to get this. Wet Can people do in the United States to find to find secret in all of these secret vodkas and so on. So that is a place in a cold flask wine and. Whiskey. something we call it floss. And they ship will leave the states they have most of our stuff and they should leave the states all bounty hunter in. NAPA. Auto focus on the state's as quiet down a bit but we are. Aiming to have more of an impact that got. but you're all over Europe. We all need to come here the for some were they can order output We'll. We'll put the links in the show notes and and so people can. Get their own and I think for now we should probably. Do a little bit of that boundary expansion off off Mike. Love, the taste, some of the. World's best old Tom. GIN and. That I. Really appreciate it such a such a pleasure to come to the place in London that makes the best London Dry Gin. And it's It's like this is how you want to stealing to always be. Secondly thank you very much. Thank you. The trip is hosted by me Nathan Thornburgh. Episode Taffy Milkin Yahtzee was our editor Emily Marinov, our producer Alexis our online editor music by Danny, automated episode artwork by Daisy de show artwork by Adele Rodriguez. Executive producers and MAC ruling also of roads and kingdoms. UPDATES since we reported this episode in the before before times. The price that Japan has actually stayed about the same for less than forty dollars. You can get a bottle of some of the world's Best Jin free shipping in the UK still available in the US from Flask or bounty hunter and California. There are links in the show notes as there is to Oliver. Belo's roads and kingdoms feature the new Jim Craze. And in big news for Hillary and E. and they've actually moved their vacuum distillery out of the playroom, their house and into a brand new bottle shop and tasting room in Highgate. This summer another update I know I slagged anise-flavoured spirits in this episode and for that I have to apologize actually ever since moving to Queens last month I've been swimming in a gorgeous ocean of The preferred drink of Lotus like me. Next week on Thursday, the release of our previously paywall episodes from London continues. It is the last of the London episodes damn at all, but it's good one with not. Whose Life Story from his Childhood in Zambia to his unexpected love affair with Mexican Zine has helped bring serious Taco culture to London now. Oslo. We will meet you there.
Ep7 "Butcher of Plainfield"
"Hi and welcome to crucify each week. We will dive into anything and everything. That is will creepy. These stories will be spine chiller something that will make you think. And maybe hide under the covers. Don't be surprised if some episodes make the little hair stand up and you feel somewhat someone might be watching you now with your nerves on edge and attention grabbed. I'm Brandon Smith. This is by small towns. Usually have small things happen in Vincent. Low populated locations tend to have big events to themselves but never make it. Further to mainstream denser areas. In contrast a murder of any magnitude would happen it would make history and in the nineteen forties all of that would change plainfield Wisconsin in the nineteen forties would only have a population between five hundred and seventy one and six hundred eighty citizens and still to this day. The steel under one thousand citizens no one in plainfield living in the nineteen forties would even fathom that they were living among amongst this whole time. This monster be nicknamed the butcher of Plainfield. But you may know this man by another name again. F. Gin was born in La. Crosse County Wisconsin on August twenty seventh nineteen O six. The second of two boys of George Philip gain an Augusta gain had an elder brother. Henry George Gain Augusta hated. Her husband and Alcoholic was able to keep a job he had worked at various times carpenter. Tanner an insurance salesman. George owned local grocery shop for few years but sold the business and the family left to the city to live in an isolated hundred and fifty five Acre farm in the town of plainfield which became the GIN families. Permanent Residents Augusta took advantage of the farms isolation by turning away outsiders who could have influenced or sons. Edward left the farm only to attend school outside of school. He spent most of his time doing chores on the farm. Augusta was religious and nominally. Lutheran priest her boys about immortality the world the evil drinking and her belief that all women except herself were naturally instruments of the devil sheared time every afternoon. Read to them. The Bible usually selecting verses from the Old Testament concerning death murder and divine retribution. Edward was shy and classmates and teachers remembered him as having strange mannerisms such as seemingly random laughter as if he was laughing his own personal jokes to make matters worse as mother punished him. Whenever you try to make friends. Despite his poor social development he did fairly well in school particularly in reading on April first. Nineteen forty it's by the George died of heart. Failure caused by his alcoholism he was sixty. Six years of age. Henry and ED began doing odd jobs around town to help cover living expenses. The brothers were generally considered reliable honest by residents of the community Wa both worked as handymen at also frequently babysat for neighbors. He enjoyed babysitting seeming to relate more easily to children than adults. Henry began dating and divorced single mother of two and plan on moving in with her Henry worried about his brother's attachment to their mother and often spoke ill of her around Ed. Who responded with shock and hurt on May Sixteenth Nineteen Forty Four? Henry and ED was burning away. Marsh vegetation on the property the fire though got out of control drawing the attention of the local fire department by the end of the day. The fire having being sting wished and the firefighters going. Ed reported his brother missing with lanterns and flashlights. A SEARCH PARTY SEARCHED FOR HENRY. Who's dead body was found lying face down? Apparently he had been dead for some time and it appeared that the cause of death was heart failure since he had not been burned. Or you know injured otherwise. It was later reported in herald biography of GIN. That Henry had bruises on his head. The police dismissed the possibility of foul play and the county coroner later officially listed. I fix Asian as the causes death. Your thirties accepted the accident. Theory but no official investigation was ever conducted. An autopsy was never performed some suspected that Ed gin killed his brother. Questing gained about the death of Bernice warden in one thousand nine hundred eighty seven state investigator. Joe Will brought up questions about Henry's death. George studied the case wrote that. In retrospect it was possible and likely that injuries death was Cain and Abel Aspect of this case Guinness. Mother were now alone. Gusta had a paralysing stroke though. Surely after Henry's death and again devoted himself taking care of her sometime in one thousand nine hundred eighty five zero gin later recounted he and his mother visited a man named Smith who lived nearby purchase drawl according to again Augusta witnessed Smith beating a dog a woman inside the Smith. Home came outside and yelled at him to stop but Smith beat the dog. Death Augusta was extremely upset by the scene. However what bothered did not appear to be the brutality toward the dog but rather the presence of the woman Augusta told at a woman was not married as Smith so she had no business being there. Smith Harlot Augusta angrily called her. She had a second stroke soon after and her health deteriorated rapidly. She died on December. Twenty Ninth Nineteen Forty five at the age of sixty seven. Ed was devastated by her death. In the words of the author Herald he had lost his only friend and only true love and he was absolutely alone in this world. Gin held on the farm and earn money from our jobs. He boarded up rooms used by his mother including the upstairs downstairs parlor and living room leaving them untouched. While the rest of the house became increasingly squalid these rooms remained pristine gin live thereafter in a small room next to the kitchen around this time. He became interested and reading pop magazines and adventure stories. Particularly those involving cannibals were Nazis. Gin was a handyman and received a farm subsidy from the federal government starting nineteen fifty one. He occasionally worked for the local municipal road crew and crops rushing crews in the area sometime though between nine hundred forty six and nineteen fifty-six he also sold about eighty acres parcel of land that his brother Henry owned but on the morning of November Sixteen Nineteen fifty seven plainfield hardware store owner Bernice warden disappeared. Plainfield resident reported that the hardware store truck had been driven out from the rear of the building at around nine thirty. Am The hardware store was closed the entire day. Some area residents believed that this was because of deer hunting season. Bernice Wardens Son. Deputy Sheriff Frank Warden into the store around five o'clock. Pm to find the doors. Cash Register Open and bloodstains on the floor. Frank Warren told investigators that edgy and had been in the store that evening before his mother's disappearance that he will return the next morning for a gallon of antifreeze. A sales slip for a gallon of Anna. Freeze was the last receipt written by warden. On that morning she disappeared on the evening of the same day game was arrested at West Bloomfield. Grocery store and county sheriff's department searched again. Far County sheriff's deputy discovered wards a capitated body and shit against property hung upside down by her legs with a crossbar at her ankles and ropes at her. Rhys Torso was dressed like a near ship and shot with a twenty two caliber rifle and the mutilations were made after searching the house authorities have found the remaining whole human bones and fragments a waste basket made of human skin human skin covering several chair seats scars on his bedpost. Female SKULLS SOME WITH TOPS. Sawn-off bowls made from the human skulls of course at May from female torso skinless shoulders to waist leggings. Made from human leg skin masks made from the skin of female heads. Mary Hogan's face mask in a paper bag. Mary Hogan's skull in Box. Bernie's wardens entire head and a burlap sack Bernice wardens heart in a plastic bag in front of gains potbellied stove nine Volvos in a shoebox a young girls dress and the two females judge have been about fifteen years old. A belt made from female human nipples four noses a pair of lips on a window shade drawstring lamp shade made from the skin of a human face fingernails from female fingers. These artifacts were photographed at the State Crime Laboratory and then destroyed when question again told investigators that between nineteen forty seven in one thousand nine hundred eighty two. He made as many as forty. Nocturnal visits to three local graveyards. Zoom recently buried bodies while he was in a daze like state on about thirty of those visits. He said he came out of the days when the cemetery left the grave in good order and return home empty-handed on the other Cajun's he dug up the greatest recently buried middle aged woman. He brought in reassembled his mother. He took the bodies home where he tanned their skins to make his paraphernalia. Gin stealing from nine graves from local cemeteries and let investigators to their locations. Allen of the State Crime Laboratory participated in opening three test. Graves identified by again. The the caskets were inside wooden boxes. Atop boards. Ran Cross ways. Not lengthwise the tops. The boxes were about two feet below the services. Sandy Soil Gin at rob the gray soon after the funerals while the grades were not pleaded the test graves zoom because authorities run certain as to whether the slight gain was capable of single. Hanley digging up a grave. During a single evening they were found again described. Two of the exumed were found empty. One had a crowbar in place of the body. One casket was empty. One cask again fell to open when he lost his pry bar and most of the bodies was gone from the third grave. You're GonNa Return Rings and some body parts soon. After his mother's death game began to create a woman suit so that he could become his mother to literally crawl into her skin. Gin denied having sex with the body's heat explaining they smelled to bed during State Crime Laboratory. Here Gatien get also admitted to shooting get the Mary Hogan a tavern owner missing since nineteen fifty four whose head was found in his house but he later denied memory of details of her death sixteen-year-old youth whose parents were friends again and who attended ballgames movies with them reported. That again. Kept shrunken heads in his house. Which described as relics from the Philippines sent my cousin who had served in the islands during World War. Two bond investigation by police determined to be human facial skins carefully peeled from the corpses and used by GIN as Max game was also considered a suspect in several other unsolved cases in Wisconsin including nineteen fifty-three disappearance of Evelyn Hartley Lacrosse Babysitter during questioning county. Sheriff Archie Lee rewarded assaulted gin by banging his head and face into a brick wall. As a result initial confession was ruled admissible. She died of heart failure at age. Forty three in one thousand nine hundred sixty eight four gins trial many. You knew she. Li said he was traumatized by the war against grimes. And this along with the fear of having to testify especially about assaulting gin caused his death one of his friends said he was a victim of Ed Gin as surely as if he had butchered him in nineteen twenty one nineteen fifty seven. Gin was arranged in one count of First Degree Murder County court where he pleaded not guilty by reason of insanity. Gin was diagnosed schizophrenia and found mentally incompetent thus unfit for trial. He was sent to the Central State Hospital for the Kimberley Insane. Now the Dodge Correctional Institution a maximum security facility in Wisconsin and later transferred to the Mendota State Hospital and Madison Wisconsin in nineteen sixty eight doctors determined. That game was mentally able to confer with counsel and participate in his defense. Trial began. Nineteen sixty eight and November seven and it lasted one week. Psychiatrist testifying again at told him. They did not know whether the killing of Bernie's warden was intentional or accidental. Gin told him that while he examined a gun in warden store. The gun went off killing warden. Gin testified that after trying a loaded bullet into the rifle discharged. He said he had not aimed the rival warden and did not remember anything else. That happened that morning at the request of the defence against trial was held without a jury would judge Robert Gomer. Presiding game was found guilty by Gomer on November fourteenth. A second trial dealt with gain sanity other testimonies by doctors for the prosecution defence. Gomorrah again not guilty. By reason of Insanity an ordinance him committed to the Central State Hospital for the criminally insane gained spent the rest of his life in a mental hospital. Judge Goma wrote due to prohibitive cost game was tried for only one more murder that of Mrs Warden also admitted to killing Mary Hogan Adkins House at one hundred ninety. Five Acre property were appraised at four thousand seven hundred dollars to nowadays money at forty two thousand dollars. He's possessions were scheduled to be auctioned March thirtieth nine hundred fifty eight amidst rumors that the house and land is student. Might be on a tourist attraction early that morning on March twentieth. The house was destroyed by a fire. Deputy Fire Marshal reported that a rubbish fire had been set. Seventy five feet away from the house by cleaning crew tasked with disposing of trash further. The hot coals were recovered from the spot of the bonfire and from the fire from the bonfires. Location did not travel along the ground in the house are suspected of the cause of the fire was never officially determined. When gin learned of the incident while in detention he shrugged said just as well Ganz Nineteen Forty Nine Ford Sedan. Which he used to haul. The bodies of his victims was sold at public auction for seven hundred and sixty dollars in equivalent money of nowadays of six thousand seven hundred dollars to a carnival sideshow operator bunny. Gibbons Gibbons charged carnival-goers twenty five cent admission to see GIN died at the Mendota Mental Health Institute due to respiratory failure secondary to lung cancer on July twenty sixth nineteen eighty four at the age of seventy seven over the years souvenir seekers ship pieces from his gravestone at the plainfield cemetery until the stone itself was stolen in two thousand is recovered in June. Two thousand one near Seattle and was placed in storage and the county sheriff's department gravesite itself now is unmarked but not unknown. Gin is set between his parents and brother in a cemetery. I hope you enjoy this week on crucified. I hope I struck a nerve or gave you. That feeling is if you're gladys daylight or you're freaked out because as nightfall if you have a creepy store you want me to tell us a segment increased by then send me a DM on twitter story. You've heard of or experienced yourself and I'll read it aloud episodes. Now you can subscribe on Itunes. Google play pod bean or wherever else you listen to your podcast offer free now. If you feel need support my show you can do so my patriotic now. If you're waiting for my next episode drop feel free to check out my podcast host. It's called Luke News L. E. E. W. T. news for an upbeat kind is scary social podcast. But until next episode just remember to stay safe and watch out the darkness.
#1191 - Software Tester Tunes Pianos for Harmonious Hustle
"Here's a new podcast. I am excited to share with you. Produced by the team behind revisionist history go and see is a six part series focused on Lexus and the philosophy of Gin Gin Bhutto which means go and see for yourself an idea that stems from the belief that if you experience something yourself you have a better understanding of people and how to create something for them in this series. Lexus invites Gladwin to Japan to discover their unconventional thinking firsthand. Find out how a Japanese tea ceremony influence the engineering of a car window. How Understanding Samurai warriors is led to a suspension innovation and more follow the journey starting march fifth wherever you like to listen visit. Lexus DOT com slash curiosity for more stories? Like these. It all starts the day after tomorrow the day after tomorrow is the publication date up the money tree. My New Book Fiction debut where I have created a whole story and characters in the universe but I'm also teaching self reliance some of the same lessons I teach through school but in a very different format for now. Let's focus on today's story which features a money-making skill we have never before looked at. That's correct after nearly twelve hundred episodes. We haven't run out of ideas and opportunities. This is something I always get excited about it. I'm like Oh we have never talked about this before and this one. This skill idea opportunity is all about piano-tuning piano tuning in a story a software tester cereal side Hustler. Learns this new skill and turns a profit from it in just over a week. I love that time line. You know a few days ago in the classroom episode. We called it side-hustle Sprint and I was like. What would you do if you had to get started in two weeks or so? Well this guy is setting an example. So story is called Software Tester Tunes Pianos for Harmonious Hustle and that story is coming right up announcing a live virtual event. That's right I couldn't go on book tour at least not yet so I'm going digital on Saturday April fourth. I'm hosting a live virtual event to introduce my new book the Money Tree finding a fortune in your own backyard during this event. I'll be teaching sharing answering questions for two hours. This is in partnership with my friend. Chase Jarvis and the creative live team so chase. We'll be there as well and maybe even some special guests you can register for free and you'll also be able to watch it afterwards. Check IT OUT. Just go to school dot com slash virtual. That is once again. Side-hustle school dot com slash virtual. Your non working hours are precious and should be spent relaxing perfect bed. But which is the best well mattress firm did the research right now. During the semi-annual sale you can save up to four hundred dollars on top rated brands. Plus you'll get a free adjustable base when you spend six ninety nine or more so you can enjoy the sleep. You deserve without doing any of the hard work so go on. Kick your feet up and save big when you shop now Software Tester Josh. Kemp has always been adept at using his hands. Although his day job involves working at a computer he enjoys learning more physical skills on the side in particular. He likes traits at the intersection of art and science which has led him to study topics ranging from shoeing horses to installing water fountains. These skills also allowed him to generate several income sources apart from his paycheck. When Josh Got Free Piano off craigslist he decided he would restore it as best as he could but after messaging several piano tuner is in the area. He only received one reply an offer to the job for one hundred and thirty five dollars worth that piano. Tuner failed to show up on the day of the appointment and never responded to any of Josh emails. That's right he was hosted by piano. Tuner Josh was upset at first but the whole incident and got him thinking. How much work do piano tuners have if they treat customers this way and if there was so much work out there? How hard would it be to learn to tuna piano himself? You might be able to clink out a harmonious new source of income. The first thing he did was reach out to a few known piano tuner and other states and he used e mail addresses he found online to ask what they thought about someone breaking into the field then. He used his wife's phoned which had a different area code to ring up those in the local neighborhood to gather feedback. Some thought that pianos were going away at this gig would soon disappear but the majority believed that there would still be work for years to come armed with this information. Josh jumped into developing the skills he needed wanting to get trained quickly. He looked online for a course he could purchase he stumbled upon an instructor with a seemingly modern platform and he paid the seven hundred and fifty dollar cost all. It wasn't a small amount the market research. He did told him he'd be able to recoup the cost soon enough and besides he loved learning new skills. You only problem was the course taught piano tuning like it was nine hundred ninety six and had instructions specifying the use of tuning fork without the use of any modern APPS or equipment in his words. It was almost useless and he had to turn to watching videos to get the real knowledge that he needed based on the recommendations from those piano. Tuner is on Youtube. Josh bought a tuning APP for three hundred dollars. This worked far better than what the online courses taught him and now he was ready to play the Diet. Tonic scale or perhaps scale up. The online course had taught him to run Google ads but josh found that one hundred dollars of that failed to net him a single piano in need of tuning the piano. Tuners he'd spoken to had zero experience with digital marketing. This may Josh decide not to pay for any more marketing but instead to rely on free organic posts to spread the word and it worked his pre piano tuning ads on platforms such as facebook marketplace and next door got the attention he needed and at a price of eighty dollars. Josh GOT HIS FIRST CUSTOMER. He then experimented with his prices raising them to ninety dollars and finally to one hundred dollars as he realized that was the optimal price for his service in researching his competitors. He saw that a lot of piano. Tuners had websites that look like they also belonged in one thousand nine hundred six or at least nineteen ninety-six and they had almost no online reviews. Josh decided he would plead with everyone. He worked with to leave him. Google review even walking through the entire process with them in some cases. He offered them a five dollar or ten dollar discount. Within three months he showed up on the first page of Google for piano. Tuner is in the area and started receiving calls from this ranking. The results. Were far better than anything he ever got from that online course but it turns out the disappointing course had a silver lining. It wasn't completely different. You might say Josh's experience led him to develop his own piano tuning course with lessons drawn from his journey. Having picked up a trade on June twenty eighth and then having made his first sale on July Fifth Josh knows that bias for action and practical experience goes far to be precise it. Spans seven octaves. So what can we take away from this story piano tuning our first time to feature this trade in almost twelve hundred episodes? I think about this concept of becoming a detective that I wrote about in the book. Do your research and see what competitors are doing in this case. I like this tactic of Josh using his wife's phone with a different area code to call around locally so that other tuners realize he was in the area which is pretty clever sneaky. You might say but clever. Also those local Google reviews are important for a service business. You should do everything you can to get customers to leave them for you. Google really prioritises local businesses. That have these reviews. So that's why it's so critical. And then lastly in most major cities you can often find free pianos. That people just moved out of their homes like they're happy to give it away if you can take it away. They may not be amazing pianos. But they're free. I wonder what kind of opportunities there could be in this surplus of large musical instruments. So think about that. Maybe somebody out there has an idea. Oh and one more thing. Why are pianos so hard to open? The answer is because the keys are inside. What can I say we do enjoy good pun from time to time. Here on the PODCAST. If it's not broke don't fix it. All right. Inspiration is good but inspiration with action is better. Today's show notes are school dot com slash Levin ninety-one. My name is Kris Kello. This is side Hustle School From the onward project.
#1188 - TBT: Southern Transplant Creates Watercolor Brand
"Here's a new podcast. I am excited to share with you. Produced by the team behind revisionist history go and see is a six part series focused on Lexus and the philosophy of Gin Gin Bhutto which means go and see for yourself an idea that stems from the belief that if you experience something yourself you have a better understanding of people and how to create something for them in this series. Lexus invites glad well to Japan to discover their unconventional thinking firsthand. Find out how a Japanese tea ceremony influence the engineering of a car window. How Understanding Samurai warriors is led to a suspension innovation and more follow the journey starting march fifth wherever you like to listen visit. Lexus DOT com slash curiosity for more stories? Like these. What's up friends listeners community. Hope you're doing well my name. Is Chris Gil Vo your host of Saddam School? I'm also the author of the book. The money tree which comes out in five days all right another news. This is throwback Thursday slash. Where are they now where we take an in depth? Look at someone who story has evolved considerably since we first feature them so far these segments. We've had a bridesmaid for higher. Who Ends up licensing her idea and writing a book. A jazz musician with a blog earns multiple six figures and more today in our latest feature. We'll hear from a South Carolina transplant. Who creates a watercolor stationary brand? That is now sold. Online and in many retailers are name is renee and it's been over a year since feature practice actually pin more than two years. Wow Time flies. What has happened since let's hear directly from her and I'll be back at the end to wrap Issad announcing a live virtual event. That's right I couldn't go on book tour at least not yet so I'm going digital on Saturday April fourth. I'm hosting a live virtual event to introduce my new book the Money Tree. Finding the fortune in your own backyard during this event. I'll be teaching sharing answering questions for two hours. This is in partnership with my friend. Chase Jarvis and the creative team so chase. We'll be there as well and maybe even special guests you can register for free and you'll also be able to watch it afterwards. Check IT OUT. Just go to school dot com slash virtual. That is once again. Side-hustle school dot com slash virtual. Your non working hours are precious and should be spent relaxing on the perfect bed. But which is the best well mattress firm did the research and right now? During the semi-annual sale you can save up to four hundred dollars on top rated brands. Plus you'll get a free adjustable base when you spend six thousand nine or more so you can enjoy the sleep. You deserve without doing any of the hard work so go on. Kick your feet up and say big when you shop now. Hi everybody. My name is renee cut solar and I am out of Charleston South Carolina and my side. Hustle is Island House Co and my previous episode. Number was four seven three. I really kind of got started with my side. Hustle as just a hobby My husband and I moved to Charleston Three years ago and We didn't really have a lot of family or friends down here so it was just kind of something to do in my spare time. And he's really the one that pushed me to create it Into more than a hobby and so I created an FC Schoff did a lot of local markets in. It's it's just kind of taken off from there. This is actually now my main hustle so since the last time that we spoke I've increased my sales. Montemar on my retailer list has tripled in size and undoing this full-time so before that I was working for a technology company in the U. X. World of of software development. But I've since left and has been doing this fulltime for six months now. I have a retail space. Now which is not really something that was ever on my road. Map or or my plan but So that's that's kind of new development in that's going on very well and I'm kind of in the phase now where I'm still expanding but I'm looking at more strategic things to do so. I'm trying to find somebody that could help me out. Part time with kind of some more of the mundane tasks of packing orders. And keeping up with email Also looking into fulfillment centers because one of things. I've realized that taking most of my time is really just packing orders and getting orders out when when in all reality. My time is spent in creating products. So it's really been a year of growing strategically and trying to understand. You know what my next steps should be in terms of like sales for my business. I I can't remember exactly when I did the the first episode but I feel like I said that I was making maybe a grand a month and that has gone up exponentially so I would. I'll I'll just say this that. In December in November of this past year I I was doing ten thousand a month. So so it's it's definitely gone up in. It's all kind of moving in the right direction. This might sound cliche but it is really put yourself out there and put your work out there like that was one of the things that I had a really hard time with and struggled with and I kind of just like kept to myself and didn't want to post anything on instagram. Unless it was like perfect and it really is just you know. Start putting yourself out there and putting your workout there along with actually doing the work Buffs behind the scenes. I've realized that it's super beneficial to actually go to conferences or go to different meet ups in your city. It's definitely one of those things that like you kinda cringe like you don't WanNa do it but once you're there at least for me I it's it's. I'm so glad that I did it. I guess the one thing that I would share is that along with you. Know doing the the connection making and collaborating with other people in your community and branching out to you know other avenues. Social media is has been huge for me and I know that a lot of people say that you know they're not good at Social Media. They don't quite understand it. There are plenty of lake tutorials and with classes that you could even take online just to get like a refresher course or any more knowledge than what you already have on social media and how powerful it can be. I will say that you know if the time when I started this three years ago. I had this list of retailers that I wanted to reach out to and now retailers are reaching out to me on instagram because of you know the type of content that I'm putting out there and it all kind of goes back to just really understanding social media and how you're talking to your to your consumers and your clients so that would probably just be the other little nugget. I would say that has helped my business tremendously. And it's it's all about being consistent to and having a consistent look and feel to to whatever you're doing so the the consumer is not confused as to what you are trying to sell them all right. Thank you so much name. Here's my favorite part of that update when she was talking about how she now has a retail space which was not something that was ever on her roadmap or her plant show also mentioned that when she started three years ago. She had a list of retailers. She wanted to reach out to and now some of those retailers are reaching out to her because of the content. She's putting out so well done first of all and I was talking this week recently. With bobby rebel host of the financial grownup. Podcast actually did an interview with her. That's coming out next week kind of about this subject about how practice makes progress. You hear that phrase practice makes perfect. It doesn't actually always make perfect. Practice makes progress and what seems inaccessible at first ends up becoming a reality. But you have to take those first steps. So in this story Rene didn't expect to have a retail space at first. She was kind of intimidated to reach out to retailers. Now she's got a retail space of her own and some of those retailers are reaching out to her practice makes progress. Be Sure you're practicing. Be Sure you're doing something for yourself. I am grateful for helping us with this segment. We're GONNA keep doing them throughout twenty twenty. Let me know what you think. And you'd like to see featured. This is our year of interaction. We've got a question. You'd like to update us about your side-hustle just come to satisfy school dot com slash questions. Today's show notes are it's honestly school dot com slash eleven eighty eight one one eight eight. Thank you so much listeners. Have a wonderful morning afternoon or evening. Whatever the case may be my name. Is Chris Gilo? This is side Hustle School From the onward projects.
Tesla's China sales hit record high in March
"You're listening to the news on Africa Business Radio at this hour. Test My Inc. So ten thousand one hundred and six. Tv COOLS IN CHINA IN MARCH. Its highest ever monthly cells. In the world's largest auto market China friesinger Kasey Ation said on Thursday. Cpa secretary-general said Tesla which aims to produce one hundred fifty thousand three students from it's superman shunned factory so around thirty percent of the Battery Electric Vehicles in China. Tesla's around three thousand nine hundred units in February up from two thousand six hundred twenty vehicles in January. Cpa data showed CC uses a different -sconsin method than Tesla's leave res a robot singer classes. March down forty point eight percent from a year earlier and that was the news that his time Afghan business radio. You can't continue citizen life online at. Www Dot Africa business rigid. It's calm over a mobile APP. Gin Do thank you for listening.
The Entrepreneurs - Fever-Tree and Black Tomato
"For, many budding business founders pinpoint their great idea to upend the market and build the next grade company the time commitment and research they'll put into building a brand and product may well feel like traveling to the ends of the Earth to make sure they've got it right and for a certain set of entrepreneurs, they literally will travel to every corner of our planet to find the perfect partners, the best suppliers, and even the greatest stories to make sure they indeed have created a benchmark offering to take to market. You're listening to the entrepreneurs with me Daniel Bauge. This week on the show, we meet him more load, the CO founder and CEO of fever tree the premium drink mixer brand created by Tim and Charles Rolls Tim and Charles were veterans of the drink industry when they came together in two thousand and three with what may seem like a simple premise. Great. A top-quality tonic water worthy of mixing with the world's Best Jin's after all three quarters of your cocktail depending on how you pour it. Launch back in two thousand and five fever tree is now the top mixer brand on earth with its range of tonics and sodas. As you'll hear, they left no stone unturned to make their tonic which included extensive research in the British library on its history in helping troops by malaria to being stopped at gunpoint in the Democratic Republic of Congo has they were trying to meet a potential supplier. And a little later in the show speaking about adventure and the far reaches of Earth. We'll catch up with a pass guess Tom Merchant Tom is the CO founder of black tomato, a premium travel group creating bespoke once in a lifetime trips Tom, Watson on the industry and the future of travel and offer some advice for smaller brands in this space. That's coming up but first, here's my conversation with Tim on the story of fever tree. Still doesn't feel all that long ago, but that's probably a sign of age backing two, thousand and three. I was looking very hard at entrepreneurial opportunities in the world of premium drinks and focusing within that quite hard on the world of Gin and I was talking to lots of people in around the Jin Trade and two people actually said to me e should. Get in contact with Chaco Charles. Rolls and Charles, had very successfully breathe life back into this wonderful old brand of Gin Co, Plymouth, GIN, which had sort of fallen out of favor. And in the bowels of one of the victories companies rather on loved and he had taken it very entrepreneurial way and put it very sesame back in and that got bought relatively quickly by one of an expert companies, and so he'd made a real name and reputation for himself does ugly said what a gin so these these government people say you should give him a cool I think you'd get on and I did and we met for coffee and actually Over our First Cup of coffee, the conversation changed really quite quickly from gin to tonic because it was a power that would also very coincidentally had also been thinking very much along the same lines about the world of tonic water and the world of mixes you know we'd really both sort of come to the same conclusion and that was it this world of spirits in a time back in two thousand and three was really starting to gather interest and momentum. Consumers was starting to become more interested in gauged in it. The spirit companies assigned to focus much more on the premium end of their range, talking about providence and heritage of producing ever better quality more boutique spirits laws were changing. So Cross spirits were starting to to come to the market and also this whole world of mixologist. With bartenders, the starting to spring up and be talked about and balls or making great fanfare about the quality of the spirits on that cocktail. So this whole world is really starting to the budget create interest in spirits yet in stock contrast, the Mexican category had a column this a long forgotten overlooked castaway dominated by large conglomerate brands and own label products who ultimately ended up focusing much more manufacturing efficiency than quality your flavor with ingredients like cheap artificial sweeteners such as saccharin starting to be pretty commonplace across the whole category. Struck houses extraordinarily is that people were pet to pay more money for really good well-crafted spirit. But at that point, they had no choice but to drown it with the sort of increasingly artificial mixes so. It was really. Between our conversations as we were saying when you actually some stop and think about it, three quarters of that gin and tonic is tonic. So surely, we can get people to start to pay more interest at attention to the tonic because surely there realized that is equally as important to the quality of that mixed drink as the spirit so. Interestingly having not each other for it was really a case of a meeting of minds and the fact that we're both. Thinking, this as I say from sort of separate angles but we send the great almost there and that to get on with it and go out and try and produce a fantastic range of. High Quality Mixes. So that was way the idea came from. It's an incredible story and and you talk there about sort of the craft boom. Obviously, we know about the popularity of GIN incredible market reach that has the incredible value of that market here in the UK for many different brands. A lot of people will know about different genes, but they don't really know about those brands in the world that you moved into obviously created one of the great ones. How do you actually go about creating those quality products? People will know perhaps about the botanical in Jin but they won't really know what actually tonic is. So how did you teach yourself about that world and how did you said out to make sort of the best product of possible what you are exactly right. That's what we suddenly realize is that this has become so uninteresting categories. People working said that they really have no idea what was in tonic water if indeed, there wasn't anything in Tonic Water Monetize, you've got I didn't even know what it is what is going to bits a sweet I mean is there anything in it and so what we really wanted to do was hero the ingredients and educate people about the ingredients. But to do that, we wanted to ourselves go out find the very best quality ingredients and so actually we took a very different approach to product development and I think not one that soft drink world set in the mix had saved for is that you know we went to back into the history books. I spent quite a lot of time in the British library researching the history of tonic water to start and then other mixes and then actually going out gels and I l. selves go find these ingredients of meet the supplies and I have to say I still do this today. So one of the great joys of the business, but it has taken me to some extraordinary places. I mean Charles out pretty early and go to the Ivory Coast, deepen the Ivory Coast we find and still sources wonderful fresh red green ginger that we use an agenda products that no one had conceived of using this kind of culture ginger in Ginger Als ginge bears before but. A pretty wonderful places a year also guys in the Yucatan province in Mexico where we source in these fantastic limes. But also some pretty dangerous places and for me the most memorable of which was going to the eastern part of the Democratic Republic of Congo to go and find out quinny. Now I doubt if you know down your book in a crane is the. Very. Essence of tonic water. The whole reason actually tonic water came about was because quitting is this miraculous substance that actually can prevent you from catching malaria all kill you for malaria and at the time in the eighteen hundreds, it was the only thing that could do this all the time. Larry was the biggest killer in the world it still the second biggest tragic. Quitting was actually given as a medicine to British troops when they out in India and quitting if you haven't tried, it comes from the Bach of the fever tree, and so the troops used to add sugar water botanical 's to that morning quitting just to help the medicine go down. But what also administrates with them at that time always was a ration of Gin. So, what really help the medicine go down was adding expedient of Jin's that morning. Tonic. Water. So that is how tonic water an Jones on it came about. But when I was doing my research I discovered that that was one last remaining plantation of the highest quality cuisine. Unfortunately, it was just in about the most remote and lawless part of the world which was there on these and. The deal see. I mean to put it in perspective about how remote is just to get there I had to fly from London to Nairobi from Nairobi, took a Golly in Rwanda, and then find a local taxi driver and drive the whole length of Rwanda that was just to get to the border of the DRC and and to give you an idea of how lawless it was is that when I got that border just sort of three miles that it took from that border to me the guys running the plantations i. Got Stopped with this Allegra taxi driver on three different occasions. Three different roadblocks. The first one was memorable because someone through a wood plank of word with six inch nails out in front of the car, which is very effective where giving you to stop. But he was pretty well armed this guy, and so he just put his hand into the car for a bit of a payoff at the second one. The Guy didn't even bother with the word in the nails he just had a string but very well again so you start. And then the third one is the one that his live with me for the longest because it was just a pretty young guy who sort of stumbled out of the undergrowth and he had a rocket launcher slung every shoulder, and again he received his reward as a result but. But I have to say it was the most memorable of trips, but it has been very worthwhile because from right from the stars, we have sourced all of our quoting from these guys and they are fantastic in the way they manage that business in that plantations, they all the employer for the region and that she has the recently ended last year saying them again is exciting to see actually the way all businesses growing and growing with us and the amount of new jobs and employment brought to that region. That is also the lakes that we go to to go and find these ingredients because. Believing as we did right from start still today that quality is everything tells ingredients in products, and fortunately it will pay the consumers have the same view indeed and sounds like you've gone to the ends of the earth and had a few scares along the way to to find these great products. If you look at the map of the drinks you do make that is across Asia Africa Europe and the Yucatan in Mexico as as you pointed out some of the finest ingredients you can find, but what part of the company's growth or getting there? Did you start to tap into this storytelling? Obviously? That's important. Today people want to know about quality that want to know about how things are made in this new renaissance of Craft. Let's say across different industries that storytelling part of it now is so important where did you find out about that too in your journey you also with your first question about what goes into tonic that's why we realized. You know we really wanted to tell people about ingredients because we thought if they could you know understand that actually a ton of water is up with lots of wonderful and exotic ingredients as indeed candy Ginger Ale and Ginger Beer, and all these. Other products. So we thought that that would naturally be of interest to people I. Suppose you know the way we went about marketing it really built on that that sort of ingredient storytelling because we didn't have big budgets tool, and so you know we wanted to go and tell our story to the opinion fullness. I suppose you described as a of our trade and get them to taste our products and understand the ingredients that have gone into it and likes we've gone to and how important that is, and so we spend an awful lot of time very early on going round talking to bartending. Community and doing this simple tasting and to your point in Italian about those stories. Also a chefs who we always thought could be really engaged by this. They know about the importance of ingredients and themselves great legs defining great. So and that I have to say proved it really effective because we had a sort of wonderful bits of good fortune with some of the chefs that sought it to so to speak up about fever tree and the products. And also jealous we spend a Lotta time in early on trying to get generalists interested but that was quite hard for understandable reasons is that again so forgotten his concrete that there was actually just no column inches anywhere that could cover the story they were say okay. Well, this sounds interesting but I'm ready. Sorry. We'd have write about mixes and tonic water, and there's no space today. So that was actually quite a hard song but then bit by bit as we grew and the category started to get interesting in recited to find that there was opportunities talk about it so. Your question. Yes. Storytelling has been essential for us not just intensive expanded the concere about the product. Bennett. She getting people the trait to talk about it, and now it's very important platform for us. I'm curious about how you approach the market and where you sort of want to be you talk about telling the story and not being a big part of it. Obviously the industry's change and what people consumers are demanding I guess to go along with their drinks just a few years ago I understand you only had a fraction of the market here in the UK that. has grown significantly I think against other competitors, you don't have to name names if you don't want. But what was sort of your approach staying your own lane, do your own thing and and it would spiral from there or did you have a specific target in mind on how you would sort of grow this? No I think again as you've described it in a standard. Lane I think that's precisely it. You know right from the start we have set out to position this product at a certain part of the market at the southern price point because we didn't want to ultimately compromise on the quality of the ingredients because naturally what happens when you stop to look at big a discount opportunities I'm afraid the product starts to suffer as result. Say, we haven't changed the quality of those ingredients from day one but what has happened is the you know the consumers have sort of woken up to the importance of this and so as you can't say, I mean we started obviously as a startup and lots of bank conglomerate competitors, and now we find us here in the UK is actually the market leader by value. Some real proof of the fact that actually is we'd always suspected unhooked the qualities broad appeal and you want someone has tried something and they liked the taste of it. They find it very hard to go back and to compromise is they would sit and that really has been proven by the way the business is growing and I have to say that that's not just a case in the UK I'm excited. Say I mean I know WanNa. Cool has Canadian origins. Well, just last week now at she'd the number one in Canada by value retail and businesses growing very quickly in many countries but America. Australia. So you know it is proof of what we always have that quality will out. You know Tim I would be remiss to not ask you about impact. You set out earlier the origins of the and its purpose and helping to fight malaria. You are a big part of that fight today around the world trying to give back talk to me a little bit about about that and why it's important for everyone at fever tree. Well because of the inextricable link between the fever tree and malaria and tonic and malaria for quite a long time now's business. We have been supporting malarial initiatives, anti heroic initiatives on my dad and as one group in particular that you know we've put a lot of support behind is a fantastic organization malaria no more. We've given them a million pound commitment of these last couple of years to get out there and help in this fight because. It's still amazing to me the amount of lives that are lost every year through malaria. We're talking five, six, hundred, thousand people a year, and yet it is actually a preventable disease. Now, we have the medicine be able to prevent this and indeed cure people, and so we do all we can in our own small way and supporting. A charitable partners Latin Malaria try and raise the profile of malaria and the fight because you know that is a possibility in this lifetime to be able to eradicate this disease and. Things Amazing as a tragic headline is that more people have died from Larry than any other disease ever in history of math and yet we've got this opportunity if we can get enough people and heads and governmental heads together to focus in on it to eradicate it tim just lastly running at a time here. So I wonder if you could just. Talk to us a little bit about what the focus is on in the next few weeks in the next few months for you guys moving forward continuing to grow your story and your journey. Obviously, there are other products, other categories, things like soda and Ginger Beer you've moved into. But what's really the focus right now and and continuing to grow fever tree What's been very exciting for us as a business is that you know we've been growing right from the start pretty quickly around the world, but still business is largely based. Gin and tonic. But actually when you stop and think about it, gene only accounts for six percent of the spirits category worldwide and if you look at something like dot spirits innova account for ten times that size and so as you say, we have been busy over the years developing different styles of mixes specifically to go with all of these wonderful different styles of spirits that are out there. And the exciting thing is at the same time as we've been doing that the spirits trade have. Come to realize that actually the future of getting more people to drink that good quality spurs is to encourage people to drink them simply a mixed and so you know we all this natural partner for them and getting people to drink spirits more widely, and so as far as we're concerned, it is very exciting times. Is it's been exciting the last ten years or so. But actually, the opportunity is getting bigger and bigger because now here we are talking and walking with Irish whiskey companies. American. Whiskey companies working with the mood companies with vodka companies Tequila companies, you know you name it that all turning to want to push him promotes that products makes a mixed well and so that's why we fit in and I think you know what we have seen this age. And it is the fact that our retail sales have grown very strongly own around the world, and that's because people are realizing that actually they can make that delicious drink quite simply at home by using a great mixer, the great spirit. So they can replicate that entree that hotel restaurant experience at hub, and so sits there is is a foldable but said a simple and easy to make treat and the amount of people that have been in contact saying. Favorite Thank you so much. You've got now idea the only thing that's keeping me getting through home schooling is thought of that well-made Gin and tonic at the end of it and the same you know people talking about working from home they're saying what that of delineates that day of work from home and the evening is actually taking the time to make that delicious simple drink. So I, think the spirit coming is waking up I think exciting they consumers are realizing this as well. So you know we see enormous amount of opportunity ahead. Tim. Very well said it's been great to connect and I thank you so much for your time won't slow down in the. Thank you very much. Two more low the CO founder and CEO of fever tree. You can learn more at fever dash treat dot com. Next we catch up with Tom March into the CO founder of the Black Tomato. Group Company built around luxury bespoke travel. The brand creates immersive travel experiences all around the world something, which has been a bit tricky of late. Here's Tom with this week's op-ed on the future of travel. Hi. I'm marching together found is Matt Smith and James. Merritt. We starting Black Marta in two thousand five to satisfy we source gap in the market traveling curiosity and going against the grain box holidays. Could happen a first concern was, of course, the safety of our traffic clients for our partners who've been really affected. But we knew early on that the most important thing we needed to do was communicate with clients and partners staff the outside world, and it's crisis you can't over communicate. Keeping this in mind I think a big part of the future travel is and people wanted to know who they can trust to give them the right information. Always know the ramifications of airline changes what places will be opening or particular hotel is doing with the guards or social distancing well, how you can transfer and a bug from here to there. The role of trusted tremen- experts has never been more important. To us to communicate that improving future travels in good hands if people are someone to trust. We also seeing a trend towards people looking for one or two outstanding lengthier more immersive trips a year. Instead of Pepsi eight smaller trips that was previously more common approach. Justifying hassle taking on apple's more constrained routes traveled in general during. Is. A real challenge people need to feel this worth. Our response to helping people justify. The travel. Been, credit series of trips journeys to come. Trips designed around a significant moment events were experience. Response to create within those who see these offerings is one of I have got to go and do not a debate. Current Journey, for example, baser and taking a trip to Argentina and December witnesses solar eclipse from private bespoke. Patagonia mountains. These genuinely Joran fluid trips on your average bucket list it could end defining the person and undoubtedly ease the justify taking. Same Vein of using travelers to experience. Now, that people work from home, we've seen greater than some clients who want to go to different countries for longer periods. Reimburse themselves that. This comes with a completely different set of requirements perhaps a place in the village of property. Office. Strong can activity to work off. Locations that are beautiful with inspiration experiences to be enjoyed around him. Fascinated to see the ease with which the world has been able to shift away from the physical office space. Those. Industries where this is feasible of course. There is now a growing sense appreciation of freedom to work from wherever you want in the world. Travel restrictions standing. Oh. Shit out. More than anything? Kevin is born to free Wi people travel. We know that we exist to help people find the perfect trip whatever that means. To experience the world with different? Lens. We have faith that people want to continue to travel. Show in our industry anything. is how passionate people are about travel and it means them on the desire to one day be able to explore freely again. Guessing. Which one they know it will. We'll be here for him continue to help people connect with is wonderful allows. Tom Martin of black tomato and Tom has been kind enough to join us on the line. Now, to take a question this week Tom, it's great to have you back on the show and I appreciate your insight I. Have a question here for you now, which comes in from Mexico City. Let's have a listen. Hello my name is Danni Amazon I'm the CO founder of IDA running. We're a company that designs and operates transformative travel experiences for runners around the world by combining ancient and modern cultures, remote landscapes in different forms of oneness in spirituality. So, my question to you is your business endured the two, thousand, eight financial crisis, and now it's now facing the Cova crisis as well. Both of which have had a big impact on the luxury travel industry. What changes do for see the way that people are going to travel after Covid and how have your dad did your business to overcome these crises? Thank you. It's interesting to think about the changes covid will have on how people are going to travel off to it. I think the big change is how people traveling through it and there was a genuine hype that when or if a vaccine ever arrives or other, we find a truly effective way of managing it that people will start returning back to how they used to travel to an extent at what's been cleared cave it is. People still want to travel see the world, connect the coaches China, themselves find inspiration have experiences. And I didn't think that is going to disappear I. think There was a view at the start of this that. We never see people moving around the world again and resigned just to our backyards and I think there's a growing appreciation of what we can do at home and that won't go and that's that's important. But we will see people taking trips to go out and explore on the pent-up dimond travel that is growing surf through caveat, I think lead to them. I think they'll be certain aspects of the way we've been traveling. Now that will still remain such as the idea that people go for longer more immersive trips rather than taking lots of short weekends I think that may stay simply because I think as people take that kind of travel though probably they enjoy it and the opportunity to connect to immerse themselves in place more. So than paps federal hits, you get when you're just taking short weekends but. I'm not being optimistic here, but the the world's we'll keep travelling when we get through David I think what's More of an interesting question is how we keep during caveat, and that's probably for another discussion. But the way we're coping through code is sure we stay relevant to our customers see where we can create product offerings that. Can Be taken without them having to take on extremely challenging travel I'm making sure they know we're here for them both now but in the future and I looked to inspire them. Be Points of information be points of help. And show that we're on the journey with them when the world can stop traveling really wants to. Thanks so much for this Tom Great advice there, and we hope we can check in with you again soon that's Tom March of black tomato. You can find out more at black tomato dot com and have a listen back to the full episode I did with Tom Episode Three hundred and ninety seven of the entrepreneurs. That's all for this week my thanks, Jack Jurors who mixed and edited the show again. Uh, thank you so much for listening and goodbye.
"Hi and welcome to she's the boss Chats I'm your host Scholes Brooke and in the show. I interview amazing women and female founders. Bad what it is that they're doing and why they're doing it. It's all about US lifting up the women around us. Champagne love it. It is brilliant. Have you here? I Love Gin and I love the name of Your Business. The Gene Burns. Thanks for having me. My absolute pleasure, so let's start for anyone that's listening with what it is that you do. What is the Jin birds were doing all sorts of the moment so? We started off back in October. Prior to that we were doing. Why can come into a bit later? We started the gym birds component in October last year, and it's an Australian craft in subscription, so the idea is that we support the the small craft Gin distillers, which a either three hundred now in Australia. I didn't realize the many, but I love Gin and I love the way it's been getting more and more profile over the last couple years. Yeah, it's amazing and they've won so many awards you know even though the smaller craft is still is with amazing stories. There are so many of them have won awards that Jin's fantastic global awards so. It's just great to get them out there. And it's all about supporting those distillers to actually get out into that community and people find that reach basically and I am, so. We started with the subscription which will. How did the subscription where you've got a bottle of GIN sent to you and your? Bottle of GIN. You get some bad tarnish. Get some dried fruit sometimes, maybe glass at Jimbo Glass, so you get a different Jin, every month or every other month, right Yeah, we pay them up with the different rates and tonic, which is sometimes an iron. If there's some people have only ever try to particular, Tomiko tried to particularly garbage. yet, and then we send out a tasting notes riot piece each stiller, and we send them electronically. People, can read that and get the recipes for what to do with the Gen. if they fonsi making a call, tell stove so. Yes we do that. We launched agenda stole so an index of Gin I was in back in April. So not that long ago, it's gone crazy. Absolutely crazy people stocking open Australian craft gin, and we had the tonic live through from overseas or mainly strongly still. And now we've got big on Beijing's because we're is going really really well. But yeah, just in Australia for now. Yeah. I just love hearing about things that have taken off over covered because she's the boss really was just a TV show in January, and now is so much more, and it's just everyone's just. Hit the right note I just think it's perfect for people being at home and having time to think and gene is just a great way to do it, so you've got the index, which is like a blog is, or is it just? Leah. Megastore gin so it's. All the craft distillers listed on nicer people go in, and they can search by regional distillery or taste I'm by Janaka. Buy directly from that and the distillers ships that out, so we support direct from still model. And they can grab that tonics from that and lots of little gifts and things like that, but it's predominantly index of GIN, so that store well on their. We also launched a CR- The consumer gene awards as well recently, so you haven't been sitting on your laurels. Gene Awards winner they so the judge, them will happen October, so we've recruited twelve ginger judges, the consumers, which is the first Australia. Yeah I'm the applications were amazing I mean people are so passionate and knowledgeable. In the consumer world, and that's what's important for the distilleries. Sometimes, it's not just about hopping, judged by someone and industry you. Real people think of your Jin now. I would have thought that was much more important because it's not. It's not really the judges that are going to be buying. It's the consumed so much better to get them judging. Coal Generation, so that launched a few weeks ago, people we've had over two thousand votes at the moment, for Jim still going. Yeah. That's amazing, absolutely amazing. Okay, so, why did you set it up? What made you think of Jean? We, usually do wine. and. Basically the the two of us we met through Susan my business, partner and I. We met through our children through our boys were kindergarten together fantastic and. The Dallas at the time and we were. We had to be the wine club. Because that's the way we had these regular del out, have wine together on those a few of us. And then it dwindled down to your people. You'll try. Hard core, yeah, exactly and on the I've had businesses when I was in the UK as you can pay it by my accent, I'm from the UK originally. Long. Have you been over here for seven years now? Okay, let's relations chose the right place I did. Yeah. I love it. So came over with my family and husband. Kitchen sink can old up. Yeah I'd I'd been up to the Hunter Valley. Found that there wasn't much of an experience that for women life. Wine so you could go on a tour, but it wasn't really be spoken and luxury. It was just your bulk standard toll so. Where they drop you at the tasting placing you know they're getting a commission or something. Yeah and we just wanted to be an experience to really experiences, so we started to do that over dinner one night, and why we decide the idea from my visits up to the hunter that we needed to do something and those two were like. Yeah, we're in. So we started as three beds dean wine the time. Of Love Your name. And we didn't whine tolls. We started to work with Boutique. Wine and one produces to bring that to the city, so we did sell it to city events, so we really again the same sort of model it was all about bringing a boutique market to the people that live in the city. That can't make the regional. Tools and stuff so yeah, it's just such a clever idea. You must be incredibly popular up there. Yeah, it was go. Madison Amazing, people, but we love GIN and we went for my birthday dinner and we're having. Did Ni- and I've been saying. We need to do something with Jen. Jen is barely emerging. You know we need to be. Doing something with it. Yeah we just. Said Look. Let's do what about the gym it's will do the gym birds. You know. It was one of them again over alcohol. Some of the best ideas come out of. Anti Fan of that. We just started to connect with the community, and do you know what they are amazing? That's so. Like helpful of each other. They're real community. Whereas wine isn't so much like that. There's a lot of interesting, so you really noticed a difference. Oh Yeah you know I'm real sort of change makers. People that you know the all great story behind why they make gin and most of the distillers when they set up, they've worked with another distiller. WHO's help them. You know there's no competition that they're all sort of say well connected with each other, so they've embraced is coming into this gin community, and and they love what we do with them. You know they it's been a bowl. You know things are happening every week. We got something new happening every week. I'm a Latino. There's something that I was talking about it with someone this morning and saying. You, know I've had my be I've had another business handle your own pr for twelve years, and it has been a slog almost the whole time you just educating people that diy was important Blah Blah Blah. It's just been hard, and then I sat up. She's the boss and it's been so easy. Everything is just happening and it sounds like. Just sort of feel like it's the universal something same old. Pick the right one, and that sounds exactly like it's happening for you girls as well. Yeah, because you know the fact that all this happened in the middle of the bushfires and covert. And we've still managed to flourish and I. Think you know I mean we've been to a lot of wisdom free events for the distillers. It's as well it's about the relationships and building relationships with those Gin distillers on the community I not out that. You know it's not about making a fuss book. It's about a long term relationship and really just be able to support them, and they seem to look that you know like an. Everyday I have a conversation with a new distiller on that just amazing people. Must be so thrilled when they get that phone. Call and you go. Oh, we're all about supporting gender. Students called the inboards and we'll bring people to you and they go. Oh, my God I love you. Okay, so let's wind this right back because I'm a very noisy woman and I also love hearing about entrepreneurial journeys. Can you talk because I'm guessing when you finished high school or whatever? You didn't think when I grow up I. WANNA run a gene business. Can Use clean back to what your career has been led to now and. And I guess why you decided to go out on your own, and just about your entrepreneurial journey well Salaam wom. Luckily we have tried off. So I mean I'm I'm GonNa actually qualified nurse and. another midwifery as well when I was seventeen back in the UK, but I've always been an ideas person, even nurse in our setting up new clinics and Set up a weight, management clinic and always. What can the GP's in the UK to say? We need to know so they could make more money. And what would the pharmaceutical companies and get more people coming through and help more patients, so I always with an eye days past, and was in the NHL was always quite restrained by that because it's. Quoted interpreter when your entrepreneurial in a big organization apparently yeah exactly, but prior to that it had a little business one a hot mustard door to one, and was twenty, and did wed implant in when I was twenty one. How this one year old and was pregnant and I was going around doing wedding fairs, and all that sort of stuff, and I always had small businesses that I was running on the side as well as having my normal job. Okay and everything. Would you think that came from, have you have you got parents that are entrepreneurial? You know the. Here's a question for you and you as a nurse would. Have, you got adhd, or do you think? because. He wants because I brought my son to a specialist last year because he's he's an ideas person. He's had four businesses any fourteen, and he just loves all that kind of thing and I and I was saying to her. Finds it really hard to concentrate on something he really loves. And she looked at me and said I think he's got adhd, and she said, but who else has got it because it's genetic and I said well nobody. No one's got it at all, and it's only since then I've been going. It's the fact that I'm always thinking of new ideas and prancing around looking at the Knicks Riley thing. Is that a sign of it? Maybe yeah maybe. Diagnosed yet. We really need the diagnosis, but I just thought that was quite funny, but anyway so you've always had ideas. Twenty! Two, you UK, so I went into call very early on and because of the thought was entrepreneurial, I was picked by pharmaceutical company so I got noticed with my foundation to go beyond and into sort of more corporate world, but I think the the nursing gave me the foundation of being a good relationships person. Even I've got I've hardly latest show vice versa. You're good at relationship so therefore you were good at. First, but it sort of pivots that for your Corporate Commandments, sales, and been in leadership in house it for a long time, so was called the of a lot of big business skills on the way to with global market, so that a long journey of picked up those skills in big business that helped me with my small business. which will become a big businesses some stage? It will absolutely absolutely no. He's on the way thing it is. But yes, so, and then the last thing I did in the U. K. had a business with a friend. We were called House. Visit to die right and we always taught. Things always happen just before their time. When you look at what's happened now we could, if preceded and I haven't come over to Australia, think would have gone massive because it was an online. If you know of health visitors in the UK specialist. Health professionals help with note to five and we use to my friend and I had the business, and we got invited to Paul by David Cameron. We went to parliament with suitcases among on. It was amazing. We were doing really great things. But it was just before its time because then the. FACEBOOK and Internet all sort of takoff hugely in between that time on I think of you I'd have stayed in the UK we would have. We would have rarely. been in a different place but I always like you said things are meant to be. That's right and let me just ask quickly though you sound like you had that with a partner, did the partner not keep it going after you know she didn't she did. Talk that so you were driving it as well I mean 'cause there's nothing to stop her. Having taken and turned it into what it could be covered, but anyway it is what it is, so so what happened after that so after that and continue to work in corporate and we may to Australia and why? Why did you move here? What was the impetus for that so i? Was a half my fourth child. And crazy woman. Yeah, so I've got a huge age got my my oldest is twenty five and just about tougher baby. My youngest is eight, so we had these three girls while move fairly young, and then decided to have another one we ended up with Roy Sahaf to after a hard him I was working for a big corporate and I was made redundant. The Alpha was to go to America instead of taking the redundancy and we were planning on doing that and. then. We looked into it and we're like I don't think America's going to be roses a family. Wise decision in hindsight. What's happening over there? Yeah. Atlanta's while we were like. Is this really for us, but we're all set to go. We've said on the twenty fifth of June we will go into to to America I saw refused the the the also got redundancy and. I cut thinking because we'd always look to Australia, and it was every computer had had a folder on it with Australia on it with. I lived over there for FI-. I grew up over there as well, but I lived there for five years, and I remember leaving in two thousand, and all over the media in the UK was Australia was the number one destination for immigration and holidays so. Yeah, it doesn't surprise me. It's everyone just hangs out for the IDEA OF AUSTRALIA DATA! So we. Said some a husband Wa. Australia and He said well. We'll go over and have a quick look. This was in February February. His brother's having cameras, so we had a trip. We just brought our okay. Yeah, just left the bay with the baby and left the girls home instead right? We'll go I'll speak to a couple of companies that I know of and that's what we did. On we just made. The decision got a job offer and we said let's go on. We told everyone we said we'll go in on the same day. The twenty fifth of June on people were so shocked that we would do so quick. That's what we did. You see your natural ozzy. Because one of the things are really noticed in England is how long people like to think about things before they do it. There's a real reluctance to do anything different over. There isn't there so you what you were meant to be here? What does he do, so he? He's a panel pizza. Okay, perfect for him to yeah one. We got here he was he looked after the little one, and and I just went straight within a week to months to my new job in corporate and. And Yeah, it's been for me. It's just been amazing in the opportunity has tastic and people have been great so. Instead `bout you landed. You started in corporate How did you? How did the ideas? The firing ideas that would have been going off on the side work with corporate, and and what was the light bulb moment that you just decided now? I'm going to go after my or you. Still working I still do corporate still a few days call. Realize, yeah still Jay and Susan business punish. She wants to ninety as well so Yeah, we still we still doing. We're still doing feel like twenty four seven twenty four hours. If. This is the side hustle, and it's growing fast than maybe the jobs weren't last too much longer. Who? Started to reduce hours and more on the business, so. So. So tell me about you came to Australia. You got that job was was Jin was so. How did you stop the wine thing? Or when did you you? Here. So that so I arrived in two thousand thirteen on. We launched the gym birds in two years ago two years ago now. Two Thousand Eighteen, and the two thousand seventeen thousand eight teams have been a couple of years doing. In business together, but we didn't launch the beds till two thousand nine hundred last year. Oh okay, so so the wine was two thousand, so the wind been going for a year before you decided to leap. Doing the wine thing as well then. Doing the wine thing as well you doing. Because Jen's been so busy, so. We changed. Three birds do wine to the spirited nation and the reason. Is that we thought we could work on all sort of alcohol. We love him as well but. We just wanted to concentrate on the Jin market, because that's our our thing right now, but we feel like we could leverage out particularly the awards and everything. This spirit award for let's talk about the let's talk about the awards because and some of the initiatives you've done because we've only skimmed on. Let's assume which is probably fairly safe that a lot of people listening. Don't know anything about your business at all so. Tell me a little bit more about You know how it's all sort of set up on what what bits and pieces you're doing, so you've got the. Is it you doing the award? Yes. So we've got the GIN subscription and I'm just about to launch a brand new subscription with the heat global tonic brand. Dot! Capital kick I'll give you a clue. The actual name of the the new boxes called Jim Fever. So if anybody knows a huge global tonic brands and the Word Jin fever. Right, I'm going to have to Google it I'm sure they will know very soon once. Win on Ching that launched on the first of August and did they contact you and say? Can we do partnership with you will? They'd contacted us about doing some events with us, but I just ask the question I. Think you just got kick doors down and ask the question. because. We're working with all the tonic, browns? We with some amazing tonic brands like strange love and fixing leads. But, so yeah more doing different initiatives with all of them. Riding Sale. But yeah. We've got this big this big piece coming up, so we approached them and said Hey, what about this gene among we can leverage your global? Marketing. I with our with what we do with Jin so and So? Tell me exactly how subscriptions work I mean physically. How much do they cost? And what do you get? It's at a seven hundred and fifty mil bottle is or. So the subscription, the one that we've got now and the gym beds, Jen subscription is Mateo bimonthly, and they can pull counts money time so amongst cave edge. You know we've had a few people posing. Of people not been able to have a whole lot of other people signing up, we did. Some alcohol became a bit of a crutch for all of us during the lockdown. Yeah, definitely with hunt. Some people are the subscription got two balls, and instead because they couldn't choose, which because we gave them a choice while month. Instead you want this type. We give them a few clues or this type and there are like one both. Bottle those is. Is it like seven hundred and fifty million? Yes, it's a full-size bottle onto dollars, and that includes free delivery, and they get tonics and. They get like little knick knacks whether it be fruit. This getting something out there getting some gin stones this month with it. What Jin stone sounds to put in. Jane cannot like a stone. That's more like ice. I can a- cooler. Rice yeah, because this month were Piran coastal tonic, beautiful coastal tonics where we're trying to make it all fit nicely with this sort of a story in cocktail I'm last month. We did a barrel as Jen. So with that. We put in bitches and said they could make an old fashioned cocktail I Chris I'm signing up. I'm completely sell. This sounds so good. Yeah, and then have you partnered with anybody else? That's doing alcohol or chocolates or anything because there's a few subscription boxes that are coming out of coverage. And I love what you're doing and I know just. anecdotally talking with people at my, she's the bus lunches. There are people doing that kind of thing. There are a lot of event organizers who've spiraled through this period as well going. Oh my God, my life is over my business. I've been working for years and I've been saying subscription boxes of the way to go and get everyone to get the same. Things together in talking to one of your ladies. That does chocolate money to. Of. Life Yeah, so how many but? I mean what we were doing. Why we did have a chocolate maker. We had special chocolates put in there, and we had olive oil from the Hunter Valley when Moody inboxes with wine. So little the bus next people would be all I thought the chips and nuts kinda people. Yeah so anyway. I guess there's only so many hours in the day for the you know when you've got how many days a week you working still. I'm still working four days a week. In a leadership role as well wait. Mental. How right so it's really it's really inspiring role as well I really enjoy being able to give back and help, but it's totally different. If, people could see me now. Jin, sign Behi- May. Go, on corporate means end up. Goal is gin behind me and often you know people say what SPA and explain. The Clinton. Mega that sounds much more interesting. Maybe you'll have to take your gene sign Dan and replace it with Health for when you've got. Ones. Okay Yeah I'll. Say Okay so we've got this subscription and then yet, but he was saying about events. I mean been doing a lot of GIN and zoom events, so people can buy a bottle of GIN. They meet the distillers, so we're doing one for Victoria and a few weeks. I am not will be three Victorian distillers, so people can on the free ticket. got a bottle of full size bottle of Jim with that and strange of tonics given free tonic away with every purchase. On, yeah, they'd people just sign up. We have seventy on well. Jin Day that signed up and came to join his and Coppola distillers were a little bit tipsy by the end of it, so we had a really good time. It was fun. It was people. I have to say It's it is lots of fun to have some drinks with people on Zoom and what you're doing I think is so important for people as well because same thing with my zoom lunches. paypal need to connect during this time and a lot of people don't know how I don't know where and don't want to be sold to and. Doing Fun social things I think is. Really Clever so okay. Let's talk about your journey now. Ask this of everyone, but you obliged I mean. People have not, but because this is a show called. She's the boss about women in business, and my little motto is lift the women and empower the women around. You have there been any women specifically that have helped you along the way with gene birds that you know have made a big difference to you that you WANNA. Do Shadow for. Shop beautiful business partner. I mean you would because she is just amazing. She's my best friend and. I think call husbands. With. You know we're in a relationship. That's the best kind best friend. Have Did she? How did you meet through the kids? On children both in kindy together, and you know all different struggles that we have in in parenting and you know I'm. This is my fourth child, but I was new to Australia search, and it was my way of having friends outside of work, and she needed some support as well for her Helo boy. WHO's You know who had to hear. Republican was in mainstream schools so. We really just connected as women. You know I think. I'd call it like having friends without any judgment. You know the fact that. I can say absolutely anything to a and the same with allison the. Lady who was Paul was part of when we did the wine. You know I'll ring a one on one on the most way. We have a conversation a chat around. Everything business, everything and anything yeah I. Mean I think that is the beauty of of women. Businesses well is that? If you do have a close friend. You can share everything with them. There's nothing that's nothing that's kind of Off! Can't of think of the word for it, but there's nothing you not allowed to talk about anyway I mean it's all about supporting each other, which is one of the beautiful things and my experience has been very similar to yours I. I don't think very very rarely by any woman. That doesn't support other women I mean I think in general, the only people that do often i. Do have a guy. Sometimes. It's had a fear really more than anything else. But anyway. So long. Your Entrepreneurial Journey said this is for the one and the gene. Tell me about some pivotal moments. Have you had any big disaster? That's happened that you've learned a lot from. Or even not a big disaster may be some challenges that you've learned from I. Just like to, because they'll be people listening that haven't set up their own business or are thinking about it, and I just like to kind of tell them because things can stuff up badly. But often you learn a lot from it, so have you had any experiences like that, or is it all been smooth sailing? Is Funny enough it? Husband Smith I'm trying to sit and think care the. While not smooth I. Mean it's never smooth. I think that's the thing and it's dumb. Hard work because you know when. You know when you. Like a holiday light yesterday where I'm completely committed to the business, and you just don't stop I'm even though you passionate about, and you're absolutely love it I. Think you know family does have to take a back step sometimes, and that can be hauled. You know that you'll. Not My husband's quite sick at the moment, the very bad back injury, having a lot of surgeries and you know look at home, so he had given the child cabinet, but it stop you know you not. You don't feel has an ally of the time because you in so many things in the I. You know Social Media Your website. There's just off the you know. The opportunity comes in here. Excited the adrenaline style every day which is I, think what keeps you going. But I you know to not get that. Burn out and sometimes to just take time for yourself. I mean last week. Handle the weekend before. For the first time in months with covert and everything, she had a son do I didn't few hours off and not is. Unheard of at the movies. Go out with the family. have a glass of wine to speed. Just do somethin' for me and I was like this actually feels. So Nice try to do this because I'm always on my phone whether I'm out. Even if I'm in the passenger seat of the car, I'm doing social media on checking for all. And it is important to just put a Dan every once in a while, and try and be president as you say I do my boozy lunches on Fridays and my kids swap between their dad and I. Who lives just around the corner and they always wondering in during the middle of lunch and I can't even say hi to them. You know I'm just sort of like Yep. And then just speak to them in the evening and also minor all teenagers, so their natural instinct is to go and hide in their bedrooms, and not come at it all, so that moment I missed that moment sometimes. Of, just saying hi to them when they walk in the door before they go and disappear again, but you know it's a challenge always to juggle it, but if you love what you're doing. It does. You're right. It's the adrenaline that just keeps going. And then of course the next thing is you then have another great idea of something else. You can add to the business and you suddenly back into hard hard drive again. Try and get that done. Silent moments, isn't it when you finally have a silent moment in the shower all? When when you in the car and you know on a phone call and there's there's ideas. Come to you and often I'll ping sues on at like six in the morning I've got an idea. Wait for it. Wait for it and she's like my goodness. Now, but. You know is. I mean when you say about challenges like an events and covert and all the things that happened since we launched. The first event that we were doing in person was with the DIS- Dila from the Blue Mountains on their great friends there they're called career. The lovely call Paul and they they had a bushfire right in that in that is to the. distillery on the night of the event, and so people thought they were gonNA. Come and meet the distiller. and. Drove down dropped his off degen and then drove back to make sure he could protect his distillery. And people were super understanding the van, but then. Within weeks of launching these sorts of things to happen. And then with with covert I'm you know we? We could have just said all you know. Let's put things on pause what we were like. No, we can turn things around. We can do these three events. We were the first ones to do Jenin's aim. Lots of people are doing gin tastings now, but we were the first ones to do it because i. I was on a work corporate Friday night drinks, and either what people were saying Shamin. What you drinking tonight and tell us about the jeans that you've got behind June, so it's like you know what we should do this for our consumers for free and just get people, and that's what we did and I think that's what's made it successful because we've just. And we've not been saying all. We have to make a profit. We're saying this is just about getting people through in supporting people. That's what I think is as well and I. also think that Kobe has been a really good time grow community, and to really kind of get to know the people. And we can worry about trying to make some coin later on because nobody's really making money at the moment, so it kind of takes the pressure off of it as well so you've kind of answered. This next question is about how you juggle work and life, but it sounds like the juggle I was. GonNa say. Gee, Whiz, but if you're working fulltime four days a week and then trying to do all this I'm imagining well I don't know. How do you juggle public work from from six in them on in to like ten o'clock at night every day? And what about with your boy do you stop and have dinner and bath and Doing on he soup. He says he wants to be part of the gym birds and he wants it these telling me what caused wants the future. You know the family so behind it. You know they sometimes. My daughter's will help with photography at the social media, so it's a real family of five. He introduces on an ice that he deserves a share in the business. He's not wrong and I thoroughly agree. I love that actually just that idea. My boys do that, too, and and I always say you know if you want to. You can come in. where can handle your NPR. Boys they can't do. She's the boss, but. Who knows. My last sort of business question is a weird one. Is there a quick fact you can share with us about yourself that not very many people know it's a bit one wade is that? I'm related to President Harry Truman. Ripped out about it, so he's my great grandfather's causing, and then I go. They just said it was making it up, but it's actually true. That's a great quickey factory win. The most popular president and he didn't do great things, but I don't know anything about him at all, but I know the name but I'm glad it's. One of the others. Imagine if you were related to Donald Trump. Don't even go there all right just for some fun. I've got a couple of. I don't know whether you're a phone person, but it sounds like you might be sitting the and what in in terms of business what are the two most useful APPs outside of banking and email that you use on your fine I love Asana. Oh. Yes, on is a great one so for television. What that one does just in case the? Task Management So, and there's a free version of it which I use with season I to plan all tasks out. So you just allocate top to yourself. Will you team? What are you saying? Tack you talk sauvage miles sorry I was going I was going yeah I thought it was a toss thing and I any house. Exit. Talks. Say Yeah. We toss to each of that and. then. We have on the Sunday morning. Sit Down and do our business means stroke breakfast wall. Can we go through each one and say right? What are the tasks for this week? And we sign them off so I love that I love been able to adjust. And you cannot. Kickoff lists like lists. Okay in another one. Is there another one you look conver-? Youngest. Counter as well and I'm these gray. Is it for being able to do? Everything on my phone in five hundred most of my most of my business stuff on my phone I. I gave onto even linked in and facebook on my laptop and go. Don't really know how to use it on a laptop on how to use it on my. Do. With Canada. Camber, because it's like the social media stirs print images on because of the GIN and the COP Tales. So you know getting your content, rai is great with using been able to use something like come there as well so what platforms to use actually for social. INSTAGRAM and facebook and linked. On pinterest. Yeah! No, I. I'm on a lot of the twitter and linked in. How to use instagram very well and I'm hardly ever on twitter now. I've just got to be going through. Teen Lincoln's become minute facebook. Okay and the last thing is on your phone. Do you ever play? Do you have any games and things that you? Time for that anymore you. Was Candy. What was it cold candy crush? I'm still doing it. I'm a level three thousand and something. Why am I haven't played that? Because it was so addictive, but now I've not been able to play on that for such a long time. And then he just started to read books again. Never Mind Games right, just tie I. Mean you've got a young as well which which makes it challenging, you know in between everything else. Yeah, no, it's it's always worth asking and candy. Crush was my one I'm words with friends is my other one. One that I I still play a lot of friends in the UK and things like that on on words with friends so I like all of that, but wow, what a great interview will I have loved hearing everything about Your Business? Thank you so so much for joining us today. and I will very I think I'm gonNA. Go and sign up with the birds I like the idea been getting a bottle of gin every week and learning a little bit more because. Every time I've gone to a distillery and Boorda thought they were delicious. Invite tonics as well so if people on the Jim Birds on or if they go on DJ index dot. Edu is the stole on lookout for some GIN re tweets because they come in towards the end of the year when we get. With, Mass. I love the sandwich well. Thank you so much. What a great great interview! Worries Times chills. I hope you've enjoyed this. She's the boss chat episode. It was great to have you here. If you want to stay in touch, you might also like some of the other things that we've got going on. She's the boss vastly I've got the. She's the bus show which is on ticketing. TV Now you can watch that either on Ticker TV DOT COM dot AU, or you can download the ticker APP from any of the APP store so. And android and they've got an APP. That is for your phone for your IPAD or tablet, and for the smart tv or you could join us for Free Zoom lunches for female founders that we hold online the best way to do any of these things really go to. She's the boss Dot Com dot AU, and on there you can register for the lunches got links to the website so either way I hope you've enjoyed it I'm really enjoying digging. Dan Getting down to the Nitty nitty-gritty with these women and I hope you'll join me to the next step aside.
249 | Rough Landing
"They welcomed aaron monkeys cabinet of curiosities production of heart. Radio and grim and mild. Our world is full of the unexplainable and if history is an open book all of these amazing tales. Right there on display just waiting for us to explore. Welcome to the cabinet of curiosities. Even if you don't think of yourself as superstitious you've probably knocked on wood or uttered a casual bless you when someone sneezes. It's in our nature to want to control the uncontrollable and superstitions are just one way that we exert that desire even if they don't really do anything at all triscuit aca phobic architects of the buildings without thirteenth floor while some commercial airplanes. Don't have a thirteen throw. Athletes even have their own rituals and superstitions. They may not change their socks during an entire season or eats a bit of grass off the field before each game. Whatever it is. It's clear everyone does something to put good. Fortune in their favor and presidents are no exception. William mckinley was a civil war veteran and a lawyer before he became the twenty fifth president of the united states. He worked his way up politics. Earning a seat. In congress in eighteen seventy seven he had run against the democratic nominee levi. Lambourn beating him by over three thousand votes a solid win but one that had left him. Earning half of what he was making with his law practice. Although he and lambourn had been political rivals they remained friends in fact they had become quite close while campaigning the year prior lambourn was a horrid culture list known for growing red carnations. Mckinley often spoke of how lovely his flowers were so lambourn being the gentleman that he was made a gesture of goodwill before one of their debates he presented mckinley with a red carnation which the candidate pinned to his lapel. Mckinley won the debates and then went onto win. Ohio's seventeenth congressional district. He was convinced that the flower had something to do with it so he made sure that whenever he went out on the campaign trail he had a red carnation fastened to his lapel and it worked. When the democrats tried to gerrymander his district to sabotage his reelection. He still came out on top. He faced minor losses after a bit of political skulduggery from the other side but eventually went on to become governor of ohio in eighteen. Ninety two is famous. Red carnation always close to his heart. The am mckinley continued to climb the political ladder and with his flower pinned to his chest. There was no way that he could lose his friend and fellow republican mark. Hanna helped him secure the nomination for president in eighteen ninety. Six mckinley fought a hard campaign against democratic candidate. William jennings bryan speaking to over seven hundred thousand supporters from his front porch in canton ohio on the evening of november third. After everyone had cast their votes it was clear. Mckinley would be the twenty fifth president of the united states of america and he easily won the election for his second term for years later in nineteen hundred the people loved him. most people leeann. shell goss mckinley. As just another rich man. Exploiting the working class. He became emboldened by a speech from anarchist. Emma goldman who inspired the struggling show goes to make a statement of his own one that would resonates around the world. He would kill the president's. Meanwhile mckinley and his wife had been on a cross country tour following his inauguration their plan had been to visit the panamerican exposition a world's fair in buffalo new york before returning to washington however the first lady had fallen ill on the west coast cutting their trip. Short mckinley rescheduled his visit to the expo. For a few months later his staff was wary of the trip. His secretary actually tried to cancel it twice king umberto. The first of italy had been murdered by anarchists a year earlier and such public events were considered too dangerous. Even with heightened security. The president wasn't worried though. He trusted his people and he had a red carnation pinned to his jacket for good luck just like always on september. Sixth of nineteen o one. Mckinley arrived at the panamerican expo. As he intended he loved meeting with people shaking hands and talking with everyday americans as he made his way through the crowd a twelve year. Old girl walk up to him. Her name was myrtle ledger and she had an important question. She asked if she could have his pretty red flower. Mckinley usually carried bouquets of carnations with him to give out to the public e- even kept them on his desk in the oval office. But on this day all he had was the single carnation on his lapel. Not wanting to appear unkind. He pinned it and extended it toward her. I must give this flower to another flower. He said before moving on without his good luck charm pinned to his chest. E climb the steps to the temple of music concert hall as supporters approached him for handshakes and well wishes and that's when a man stepped forward his right hand shrouded in a handkerchief. It was jogos. Mckinley went to shake his left hand instead and as they shook chill goss fired the revolver he had hidden under the cloth shooting the president twice in the stomach. Mckinley didn't die immediately. He underwent an operation to remove the bullets but the wound became infected gangrene spreads to his internal organs and he passed away eight days later to the superstitious giving away. His carnation was the worst thing he could have done that day at the expo however one good thing did come out of the tragedy to honor the late president. Ohio pass legislation three years later. Adopting the scarlet carnation as the official state flower. Mckinley might be gone. But thanks to dr li lambourn. We can all still catch a glimpse of his lucky charm. Superstitious are not. I'd call that curious. This episode of cabinet of curiosities was made possible by hendrick's gin made in a tiny scottish seaside village and deliciously infused with roseanne cucumber it's a concoction invented by master stiller leslie gracie who supervises each batch five hundred leaders at a time and believe it or not hendrix. Has its own cabinet of curiosities. Bears is an actual cabinet to which is located inside the hendrick's gin palace. In girvan scotland. This locked cabinet is ms leslie gracie stores all the curious gen concoctions crafted. There's a hendrick's gin cocktail. For all kinds of occasions to this holiday delight your guests with a delectable yet easy to make cocktail like the hendrix. Cranberry think of it as the perfect refreshment to sip on our on the fire on a cold winter day. And it's really simple to make to just one part hendrix to part cranberry juice and one part sparkling wine. Then you combine all the ingredients that glass filled with ice. Stir them lightly and garnished with cucumber slices. Mint and cranberries considerate for your next holiday party. This winter hendrick's gin escaped the conventional embraced the delectable find more recipes at hendrick's gin dot com. Great cocktails start with responsible measuring. Please enjoy the unusual responsibly. Hendrick's gin forty four percents alcohol by volume twenty twenty imported by william grant and sons inc. New york new york. It's unwise for employees in dangerous professions to goof around. It's not just about professionalism either one wrong step. On a structural beam. Steelworker can find themselves falling thirty floors in seconds flat. A fisher who isn't paying attention can wind up overboard or worse from truck drivers to loggers people who work in these fields needs to be at the top of their games at all times. That goes double for commercial pilots. Who are often responsible not just for their own lives but the lives of hundreds of passengers flying with them which brings us to alexander. Koya koya was pilots. Flying jetliners for russian airline aeroflot's on october twentieth of nineteen eighty six. He took eighty-seven passengers and seven crew members on flight. Sixty five o two from yekaterinburg in central russia to ghazni in chechnya. With a stopover in the city of samara he was accompanied by his co-pilot. Gennady your enough as well. As a flight engineer and navigational expert each member of the crew was experienced in their field. Boy of in particular was quite familiar with the kind of plane he was flying. He had operated numerous times. Before and knew what its twin engines were capable of as the aircraft approached. Samara clove dropped down to an altitude of about thirteen hundred feet. His instrument panel lit up like christmas. So air traffic control suggested he land using a non directional beacon approach or nbd which utilized a radio transmitter on the ground to send a signal to the plane. Think of it sort of like how bats fly where the signals are bounced around. Tell the bat where it is in space but koi of had descended too fast and too quickly. The plane sped ahead at one hundred. Seventy three miles per hour. Landing alarms blared as air. Traffic control ordered the pilot to abort the landing otherwise known as a go around but it was also too late for that. Toyota was too close to pull the aircraft back up. The plane touched the earth so hard. It bounced and flipped upside down missing the runway entirely. It skidded along before. Finally settling as the airport. Authorities and first responders rushed to its location. They pride the doors open to find a disaster inside the cabin. That was even worse than what had happened. On the tarmac. Sixty three people had been killed in the crash. Seven were carefully removed from the wreck and rushed to local hospitals but died from their wounds. After the co-pilot jer nov was one of the few survivors of the impact. He managed to help others to safety but sadly his heart stopped on the way to the hospital. Miraculously all fourteen children on board the plane had survived as had of when they interrogated him about the crash. He came clean about ignoring air traffic control however he lied about the reason for his rough landing citing it as a failed training exercise. Eventually the truth came out and it earned the disgraced former pilot a one way ticket to a fifteen year prison sentence. It hadn't been a training exercise at all claw. You had tried to land the plane blindfolded. He was so sure of his skill in handling the aircraft he bet his co-pilot that he could land it without having to see the ground you're nov thought he was joking surely with ninety four souls on board the season. Koya would not try something so dangerous but the man turned out to be serious and confidence. There was no blindfold in the cockpit so he had the crew. Draw the curtains across the front windshield. His view of the outside when air traffic control tried to assist him in his landing. He dismissed them. Choosing only to rely on his instrument panel the proximity alarms blared as the plane got closer to the ground one crew member through the curtains open in a panic giving everyone a glimpse of tarmac amir seconds before impact. Alex koya of only served six of the fifteen years he'd been sentenced to for his stupid and tragic stunt and it's viewed by many as an insult to the families of those who were killed by his negligence. Most tales of curiosity are a product of wonder or invention or lucky coincidence. And i think we can all agree how fun they are to hear but sometimes the most curious thing we can learn is just how dumb people can be. And how deadly those mistakes and that becoming. I hope you've enjoyed today's guided tour of the cabinet of curiosities. Subscribe for free on apple podcasts or learn more about the show by visiting curiosities. Podcast dot com. The show was created by me. Aaron mckie in partnership with. How stuff works. I make another award. Winning show called lor which is a podcast book series n television show and you learn all about it over at the world of lor dot com and until next time stay curious.