Aired Last month 1:58
g. seven summit academy Discussed on AP News
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Aired 3 months ago 46:18
108 Maiden and Archival Storytelling with Alex Holmes
Ever wonder what it might be like to discover a treasure trove of archival footage that lay untouched for over thirty years for your documentary film?Â That's exactly what happened for veteran BBC and multi-award winning filmmaker, Alex Holmes on his latest film,Â Maiden, a documentary about 26 year old Tracy Edwards who set out to skipper the first-ever female crew during the Whitbread Round the World Race, a race that spans 33k miles and lasts for nine months. Â Topics Discussed how finding this boat load of archival footage allowed Alex Holmes to tell his doc in an exciting narrative, nearly real-time fashion Alex Holmes gives his four elements for funding for documentaries details the search for archival, how to edit with it for free, and license afterwards how all doc filmmakers actually experience imposter syndrome how the first step in leading a documentary life is the hardest and most essential step Â AdditionalÂ Resources Trailer forÂ Maiden https://www.youtube.com/watch?v=4SGpb6K9C5s Â Chris in CambodiaÂ Series InÂ Chris in Cambodia, TDLÂ host and doc filmmaker, Chris G. Parkhurst sharesÂ some of his stories and lessons from his most recent trip filming in Cambodia, working on he and his wife, Steph's, current documentary, Elvis of Cambodia. In Part Eight, Chris, discusses one of his final and most difficult of interviews with the granddaughter of famous Cambodian singer, Sinn Sisamouth.Â This segment takes a look at not only how important the interview is for the doc filmmaker, but how often, important relationships are built during with our subjects during these interviews. Â Sponsors & Thank Yous Thank you to music licensing platform, Music Vine for their fresh and diverse music and for contributing the wonderful music that we've used in this week's episode. If you need any music for your doc project, we can honestly recommend Music Vine. Want 20% off of your first music licensing purchase?Â No licensing restrictions or number of tracks!Â Simply use promo code MYDOCLIFE at checkout! Â Subscribe Apple | Spotify | Stitcher | Â Rate and Review If you have found value in this podcast please leave a review so it can become more visible to others. Â Simply click the link and then click on the Ratings and Reviews tab to make your entry. Â Thank you for your support! Â
Aired 9 months ago 0:0-1
Vetting EdTech is Hard | Diana McGhee
In this episode, Mike and Glen discuss another controversy with Teachers Pay Teachers, run down the best EdTech tools of 2018 according to Common Sense Media and our guest this week is Diana McGhee from Fort Thomas, Kentucky.References:Are print textbooks better than screens? https://www.businessinsider.com/students-learning-education-print-textbooks-screens-study-2017-10?fbclid=IwAR1ZG1M0wQfWCH28TGCUfln0MSbCt1sC1xGld2ezJHchEnMrN-_sr4iDvIgTeachers Pay Teachers is profiting from stolen work: https://www.edweek.org/ew/articles/2018/12/19/on-teachers-pay-teachers-some-sellers-are.html?cmp=soc-edit-fb&fbclid=IwAR1msDzaAsp7WpvsSphWgmauazNJIMr3Vjn-rSVjnI4qEPB6iqiydAtZp9sCommon Sense Media's Top 20 List doesn't make sense to us: https://www.commonsense.org/education/top-picks/best-edtech-of-2018Diana McGhee's EdTech vetting session at FETC: https://s23.a2zinc.net/clients/lrp/fetc2019/Public/SessionDetails.aspx?FromPage=Speakers.aspx&SessionID=3831&nav=true&Role=U%27Today's podcast is brought to you by:Schoology: To learn more about how Schoology can help you advance what's possible, check out Schoology.com and sign up for a free teacher account.Classcraft: Visit classcraft.com and check out the Quest Marketplace to download the Questathon quests to contribute to the #teachersareprofessionals movement.
Aired Last month 43:20
Storytelling Deconstructed: The Hard Data Behind Emotive Creative
This week’s “Marketing Today” was recorded live at the 2019 Incite Group Brand Marketing Summit in San Francisco. The topic of this panel discussion was “Storytelling Deconstructed: The Hard Data Behind Emotive Creative.” Host Alan Hart moderates the discussion that includes Nathan Thornburgh, Co-Founder and CEO of Roads & Kingdoms, an independent media company, Noah Jacobson, SVP, Corporate Development & Strategy at TapClicks, a technology company that aggregates data sources, and Brian Border, Former Vice President of CRM at Shutterfly, an on-demand printing company. The conversation covers the evolving relationship that data plays in brand storytelling. Highlights include the importance of engaging with customers and understanding their buying habits, the power of having a clear point of view with your content, what it is like when your story needs to pivot or change all together, and what is needed to connect with consumers in a manner that doesn’t feel forced. Noah Jacobson describes the importance of data by saying, “It really starts with understanding your audience. Understanding what’s that story you want to tell. And then once you’ve got that, the ability to really know what data is required to tell that story.” As the former vice president of CRM at Shutterfly, Brian Border stated, “As a marketing organization, we had to push hard for engagement and storytelling metrics to have a seat at the table when business discussions were happening.” On the topic of having clear and consistent messaging, Nathan Thornburgh shares that “When you are creating something, it’s got to have your point of view. Otherwise, there is nothing to grab onto as a viewer or a listener.” Highlights from this “Marketing Today” conversation include: All the panelists introduce themselves. (01:35) What advice would Noah give to marketers about data? (03:36) How did Brian balance showing conversion and non-conversion-focused content at Shutterfly? (05:20) Brian discusses working on making better use of customer data to see who is most likely to make purchases. (10:24) Nathan talks about working with Anthony Bourdain. (11:32) Just how important is content with a point of view? (13:12) How does the data come back into the equation on the distribution side? (15:17) Brian discusses a Shutterfly holiday campaign and using data. (16:29) What are the watch outs for piecing together the right stories? (19:19) Nathan discusses first-ever branded content piece winning an Emmy Award. (22:05) How can brands be responsive but not too reactive with storytelling and engagement? (25:46) What roles are needed for effective data storytelling? (27:33) Brian shares an example of a mistake with display marketing. (30:00) How do you avoid confusing customers as your story evolves and changes? (32:00) How to change the mindset of an executive on short-term conversion to longer-term focus in a VC-owned situation? (34:02) How can you shift towards a brand-relationship focus to short-term revenue sales? If they could have one data source and data point, what would it be? (38:07) Resources Mentioned: Upcoming Incite Group Brand Marketing Summit – Oct. 21-22 in NYC Roads & Kingdoms, an independent media company TapClicks, a technology company that aggregates data sources Shutterfly, an on-demand printing company Anthony Bourdain The Trip podcast by Roads & Kingdoms on Luminary Little Los Angeles – first branded content to win Primetime Emmy Support the show.