35 Burst results for "Frugal"
How do Income-Share Agreements Work?
"So income share agreements. Let's break down. One of the first and most well known. Examples is lambeth school. Which is a programming school. I coating school. And you don't pay tuition until you're earning fifty thousand dollars a year the way it works. If you go to lambeth school dot com you can learn more you agree to pay seventeen percent of your post lamba school salary for twenty four months. But only after you're making fifty thousand dollars a year at least and they have a cap at thirty thousand dollars so basically you never pay more than thirty thousand dollars tuition and if you don't get hired and you never pay so isn't that pretty cool like they also have options to just pay tuition up front if you're able and that's what you prefer But to me the groundbreaking thing is this income share agreement because it's allowed a lot of people from poorer countries or from a disadvantaged background to really get a world class education and then a high paying job so there are a few other schools that are offering similar programs. I just did some brief research university of utah's doing it. Purdue university But in the world of entrepreneurship to focus our discussion here most iras are from startup. incubators one of the big ones that you may have heard of. It's called y combinator and their jail is first of all very selective so you can't just apply and get in like a lot of people who apply. Don't get in but if you are accepted there deal is they will invest one hundred and twenty five thousand dollars in return for seven percent of your company. Okay and that would be great if you qualify. First of all i said and also if you need more than one hundred thousand dollars in start-up capital so there is a world in which that is the case for lots of different businesses but here on site us'll school ninety nine percents of stories that feature. You don't need anywhere near that much money. Our whole point is to do this frugal to do this on a budget. To use the resources you have instead of just trying to find somebody to invest money so the reason i essays exist which as i said overall i think they're awesome but the reason they exist is because of expensive tuition or start up costs for some businesses. You were attending college. That was affordable for your budget. Then you wouldn't need the and so two. Is it for the side. Hustle model like total startup costs five hundred dollars. Let's say which we've had hundreds of stories that fit in that category then. An essay wouldn't really be worth for either party like you don't need somebody to own. X. percentage of your company in exchange for that five hundred dollars. You should just find a way to get the five hundred dollars or less on your own so that you don't have to give up any equity in your company.
"frugal" Discussed on Ladies, We Need To Talk
"Hey ladies if you've listen to every single episode of ladies. We need to talk. And seriously i hope you have then. I've got another tasty little nugget that you should get your take into. It's called the pineapple project so the latest season of this podcast is just out. And it's all about one of my favorite ideas. How we can be more frugal. Waste less and just be better with money. And now it's not a horror show about learning to so your kids clothes or get to goes out of the toilet paper. Use or how to make candles out of earwax. I mean do that if you want. Because it's very clever but these shows about that nor is it about being totally boring tight us. Although who doesn't want a tight off nor this season is about how you can do more with your money getting wiser with your cash and not getting sucked in thinking. You need all the right staff in your lives. Sounds liberating to me. Not boring at all. And it's got a new host who is one of my favorite comedians. Check it out. I m sane. And i'm taking over from jan van as the new host of the pineapple project. The podcasts at helps make life that little bit sweeter. I'm a comedian and you might see me on tv. Maybe podcast instagram or facebook. Or maybe you're in real life if you were advis you comedy. I actually worked full time at accountancy firm used to advise people about money. Yep true story. The thing is. I'm actually horrible with money of never been good at it. No neil podcast is about to change my life and yours. Let's get rich by getting lucky at a casino winning the lottery. We're not robbing a bank for now this season. We're gonna make you rich. You earn more money but you will end up with more money each month by spending less wildly on stuff. That really doesn't add much to our lives banking app and you find if so get at now poses show from minute and have a look at what money is going out of your account or whatever got here Twenty three dollars ninety five. What was that four. Oh yeah red velvet cupcakes but yeah that tasted pretty good. Any four twenty seven dollars took myself out for breakfast. Two hundred nine thousand nine year. That's what a leaf blower. What i regret that at all. Save three minutes cleaning the trampoline. Everyday that was uncomfortable. Giva find yourself whiting payday just because you almost out of money if join the club. Almost half of australian households have less than ten grand in savings which means we didn't have the ability to step back and think. How do we really wanna live. Look i get that. We all have very different circumstances and some people can be very very careful with their money and still not earn enough money to save. Australia is an expensive place for sure. Having said that this podcast aims to help everybody this as on the pineapple project. We're gonna learn how to be more frugal. Hang on what. Frugal frugal frugal as like being tied us. All you like donor the public leaving before your shell. Frugal like knitting yarn underway. Yeah right okay. So being frugal isn't about being a tight us. It's actually about spending more wisely and learning that. You don't always need to have the newest things to be happy. And we've all been guilty of doing that before. I learned the hard way to like budget and leave my life freely but i'm still paying for my twenties at away. I think science people think having a high income gives a lot of freedom. But i think if you associate that with more expenses as well it can become a bit of a trap off. Have a phd in economics right. So so what hope to the humans have if robots like me make decisions in these situations right. I definitely shop as a way of bit of self care. Something that i got to if i'm feeling overwhelmed as lack a rewards reward. Yeah so you done a good day of life. At the time. I was dating my girlfriend. Who is now. My wife and a young impressionable band was like it. She'll be impressed by well. She saw who was impressed by the. No one was impressed by the call. You also don't need to buy new stuff to get people to lock you in this season of the pine project. We'll be looking into the things that we spend a big chunk of our money on like clothes eating out and food staying fit buying and running a car pits smartphones and travel. But before we start we need to take a good hard look at our approach to spending saving and wasting money. Melissa brown is an accountant. One who's into financial wellness. Whatever that means and she's written a global best selling book called what it's called on your finances my thing is you can have it all. You just can't have it all the lens. And i think the problem is with comparison coccia. Keeping up with the giants is not just street or an amongst upheavals that we've strangers on the bench. Nick who had been gifted what they are showcasing. Their lives not even real. How do you get around that you just sort of. Just identify that behavior in yourself. Yeah i think it is. It's asking the question. Why are you spending why you behaving financially the way you are. What's the story behind that. But it's also understanding that these things exist to kohl's is to spend woman the idea of saving and being thrifty and responsible with money does seem like a bit of work can feel a little boring and get the why of fun i get. It depends halo critics. I look at that and say yes. But if i'm still enjoying today buddy five actually steadying myself up in future. So that i have choice and options aram. Do i want to work or not. do i want to take sabbatical. Do i want to start a business. Do i wanna have kids. Like if i have choice. That is five. Like that's a super sexy concepts. That i that i have freed. So that's worth being a little bit restrictive now but you've got it. It's freedom fear because what freedom and choice looks like for me looks very different to what it looks like. Fear being frugal matzo boring and not so horrible. After all it's freeing her new if you wanna know more the pineapple project. It's on the abc. Listen app or wherever you get your point..
Renting vs. Owning an Airplane
"So let's for the listeners breakdown. Really kind of what options are out there from a ownership verse renting perspective. Obviously there's flight. Schools like united flight systems here in houston that provide rental of high quality aircraft with good avionics that You get to pick and choose from their handling the maintenance. They're they're caught. They've got some fleet insurance for doing some things. That's the rental route The next step up for that normally talk about. It's really the club option right. So right i am one of. Let's call it thirty to forty people that are paying monthly dues. Probably some sort of a small by into the club. That clubs probably In some way or another talking about adding aircraft improving or upgrading aircraft. There's there's probably a board or small group that's leading that that group. There's only a waiting list. Those are those are pretty Interesting groups of people all probably fairly similar who fly a little bit the give the benefits. They're probably less minimums if you want to take it on a long trip probably as a club member you get one long trip a year. Don't have to pay minimums etc. Someone's maintaining it or helping maintain it probably the the board of that group and you have access to the hangar in the aircraft. Probably when you want or the clubs have a problem and lose memberships and they'll have to figure that out right but You don't necessarily own it but you probably are a member owner of that club. They're all structured many different ways. Right right then they have the partnership like you talked about some group some smaller group one two three four five guys or girls have a similar desire. I see it on facebook often. Hey i'm looking to get into a three way partnership on turkey. Six any other to people out there interested That happens so normally there's a site set on type of aircraft normally performance matrix. Hey i want to people for cirrus something like that right so then you're really a one third partner in an aircraft normally an llc of some sort that You and tour to something. Sometimes for up to four other people are partners on that aircraft. And then you have to be like minded like you said. The philosophy in the financial components are very very big. You don't want well. I would say i wouldn't want to be in a partnership like that with someone who was so frugal. So cheap that if our front-seat started getting more out they they would not want participate one. Whatever their portion was to get that seat recovered right. Let to me. If
The Guy Who Did Everything Wrong But Still Figured it Out with David Pere
"Paret welcome to the bigger pockets. Money podcasts. I i talk to you today. Thanks for having me on the show. Mindy scott always a pleasure. Yeah we it's always a pleasure for scott and you're just for being on the show that was that was like a comma scott calm like always a pleasure for both of you. Okay okay probably a bad use of commas. I'm big fan of the comma. Anyway david paret is a career marine corps officer and heat. I learned about the term fire from our very own got trenched and brandon turner some schmuck who hosts another one of our podcast for bigger pockets and he learned about it in the most five way. Possible on a hike in hawaii. Why were you in hawaii david. I was stationed out there. Okay okay so. I was there for business business. Let's do some air quotes around that business although as ceo. I guess it's really convenient to go out to talk to brandon hop on clay instead of just hopping on zoom. Anyway david paret. Where does your journey with money. Begin first off for those listening. I have to correct you. I listed i am. I am not fancy and i actually say that with a badge of honor because i think that actually makes for anyone listening to this who's military that actually makes this way more Powerful because. I'm just an enlisted schmuck. So everyone thank you for correcting me. Please germany correct me. I really wanna try learning all of this military suffered. I'm just wrong all the time so sorry about that. Are you an enlisted officer or just Just an enlisted marine. He's an enlisted marine. Okay now tell us your money story. Are you on board with us using the term semper fi to describe your journey absolutely. That's an accurate statement or disrespectful to the phrase semper fi. No no it's motto. It means always faithful. So oh okay. Tell somebody already david. My money story starts off in all those same places that most service members do terrible right. I joined the marine corps in two thousand and eight. I had super frugal parents. Who did all the right things. Even to envelope budgeting. They taught me all the things you're supposed to do. Bought the off brand stuff to save money. And then i joined the marine corps. It was my first real salary. I went to japan. And i was like. Oh my god. I got money and i blew it on everything i went to a on even went on a deployment tax exempt pay. I came home with seventeen thousand dollars. And i bought a truck a rifles and tattoos a bunch of alcohol and probably took some people out on dates and have nothing to show for any of so. I did Terrible things you know by the time i was. I would have been two thousand thirteen to fourteen. When i i mean i probably had an a negative net worth and somebody handed me the book. Rich dad poor dad because they were trying to get me into Amway ride in helped me sell stuff on the side. And i remember telling the guy like no joke i was just like i don't read like you know like i'm a marine. We don't read books which is not entirely true but And he pulled a cd like out of his pocket and was like wow. I've got a cd. And i know you drive a lot on recruiting duty. So plug this in. And listen to it and i listened to it originally with the intent of like well. He called my bluff final. I'll listen to the stupid book. And then within three months. I had bought a duplex and things just started. Roll like i. I listened to that book i like. Oh wow this is cool. I downloaded audible. Listen to a couple other purple library books and then i was googling. Every time i didn't understand they just go to google. And then i stumbled upon bigger pockets and then the book on rental property investing in the book on no and low money down and then like right in the same timeframe someone got really drunk and parked on top of my harley and so they totalled my harley but they didn't want to he owned a car dealership so he didn't want he didn't wanted on insurance so he just paid me cash and then i took it to the viewership and they paid me for it and so i basically got the original price. I'd put into this bike at the same time. Like looking for a duplex and use an fha loan bought a duplex lived in one half rented the other half and then things just kind of scaled from there. So at this point. You're sitting there. And you're just becoming aware of wealth-building concept in general and it doesn't two thousand fourteen. You have basically no wealthier debt at all at that point. Yes so i guess. By the time. I read this book. It was actually probably october of two thousand fifteen. I had a little bit of debt. I mean maybe maybe a few thousand in credit card debt in an auto loan. But i didn't have. I probably didn't have a thousand dollars in the checking account so i only had you know i probably only had like a negative three or four thousand five thousand dollars net worth so. It wasn't like terrible but it was definitely nothing to show for it at all. But you were contributing to your tsp right a little bit. I had done the minimum like eight to ten percent. But what i had done. And this is the There's there's different funds right. When i first joined your money went into the fund which is government backed securities which is in perspective. I've been putting eight to ten percent. Mit because someone told me to. But between two thousand eight and two thousand fifteen. I left it in a fund that essentially earned two. Maybe three percent interest never lost money but it earned two percent interest while the rest of the stock market was earning twenty thirty percent returns coming out of the two thousand and eight recession and i just ate it so i could have way more money in their if i just know where to put it or what more money in. So it wasn't until two thousand fifteen that i really cranked up and started putting twenty thirty Last year sixty percent at one point in my in my thrift savings plan. Okay so this was not a meaningful part of your position at the time when this all started right now i probably had five grand. Dsp ray how much cash did you have at the time as well. If i hadn't totalled my or had my harley totaled basically none. I was pretty much living paycheck to paycheck. How does a harley jump. Start one's cash position. I i don't really. I don't have a perspective on. This is a motorcycle worth eight. Grand is it worth fifteen twenty. Twenty-five i i have no clue. No no no not that much. I probably got probably like eighty five hundred out of totaling. It wasn't super expensive harley and it was a few years old i've probably got about eighty five hundred but i was living missouri which is super affordable and then i was able to use the fha loans. I got into this house for like four grant. I think it was thirty. Eight hundred bucks. So you're stationed in missouri and you buy a duplex and can you walk us through kind of how the housing allowance and all that kind of stuff works for those who are not familiar with military benefits just so we can get a a total picture of your position at this. Starting point. pleasant fifteen yeah. I i think in springfield. My housing allowance was like eight hundred and fifty dollars a month and the housing allowances tax exempt. So it's you don't pay any taxes but actually counts as a little bit more As far as debt to income goes towards your lender. I think it's like one point two five times. Whatever your housing allowance cost when you go to buy. But at the time i was living in an apartment and there's like five fifty a month for a two bed one bath apartment and my lease was coming up on and do so. I was able to get into this place. I bought the duplex for eighty. One thousand my mortgage was six fifteen and there was attended one side for four seventy five Market rent was like five fifty. So i was like okay. Well this could. this could work nothing else. I'm going to be paying one hundred and whatever that math is one hundred forty dollars a month out of pocket for the mortgage as opposed to the five fifty. I was paying on rent. And i probably should've used the. Va loan on that but nobody knows anything about the va. Loan and the lender actually told me not to because he told me quote unquote you can only use it once which is wrong air so much confusion around the va loan. I hope that somebody someday we'll sit down with a really great lender and talk all about the. Va loan and if they have already it would be awesome to link to that in the show notes because the va loan is only applicable to who service members veterans Some federal employees but generally just service members and veterans. Okay so that's not necessarily all of our audience. But i think it's really important to note that you can use it more than once you can use it a lot more than once. You can use it as many times as you want. There's some stipulations there. Because you have to renew the eligibility and after two or three times it gets kind of kind of convoluted but you can the first time you can use it. There's no limit on it anymore. So you can go and buy. There's a guy. I don't wanna knock on wood right now. There's a guy under contract on a triplex for one point. Six million dollars in the bay area right now that we're we're helping and he's going to basically move into this thing zero down and he's high income earner out of the military veteran and in the medical field so he's got a good day but he's gonna pay zero down get like two and a quarter two and a half percent interest on this thing and his tenants are essentially going to pay the mortgage and then he's going to be on the hook for maintenance repairs.
How to Make More Money With the Team You Have
"Whether you're a team of one or team of one hundred there are certain tasks you can do to bring in more cash and in today's episode. I'm gonna put on my frugal hat on. I wanna make sure we squeeze as much money out of the current team you already have. Spending money is not the answer first. Let's maximize what we can do with who we have once we do that. We want to take things to the next level. Then we can consider bring on somebody else on our team but we need a maximize who we have right now and you'll be surprised. How much output. How much benefit how. Much money you can generally in new sales. You just realign certain tasks for your team members no matter what department during before we get into the nitty gritty details. Let's discuss what are the ways we can bring in money will really. There are three ways to make sure we make more money in our business to bring in more revenue. The obvious one is just more customers. More people buying your products or services. That's number one now. A lotta people. Just stop here. They're like just more customers. Well there are other ways. Money number to each customer spends more money so instead of each customer spending fifty dollars Each customer spent one hundred dollars. You just doubled your revenue cages double. How much money you make without even bring in new customers. This is often called lifetime value. Now i want to explain this one before we move on so yes you can bring in more customers number one number two. Each customer spends more doesn't necessarily mean they spend more when they first by they can buy one product but then they come back and buy another or they upgrade their plan or they have an ad on attitude their plan or they go from Your membership to your private coaching point. Here's at the same. Customer is paying you more money and lastly is retention is keeping your customers now if you have a software company like sas business where people pay you every single month for membership or you have a community like ecorse course community where people learn from you every month or you have monthly. Coaching any reoccurring model. This is essential. Okay you need to make sure you keep your customers. Even if they're not spending more by keeping your customers you basically plug any leaks in a bucket right. There's no sense in bring in or working so hard on marketing to bring more customers. If just as many leave you okay keeping customers actually a lot less expensive than bringing in a new customer. Now save for example. You an ecommerce store. You're in retail. And you might be well. I don't have a membership model. Omar people buy from me and then they leave. Well that's okay but you need to make sure they continue to buy from you. You have to see this as a membership model if somebody has bought something from your ecommerce sore And they haven't bought from you in months. That's a problem. You need to find ways to re engage with them. Give him reasons. Give him purposes to buy your products. Yes maybe they bought for themselves. But hey there's a holiday pretty much every single month. Have you bought something for your mother for mother's day one about fathers day. What about birthdays christmas. Valentine's day i can go on and on but the point is is that people buy things for other people not just for themselves make it so it is sort of a subscription model to get them to come back and keep buying. That's a reoccurring customer and if you have great quality products they will love you for the gift ideas all right so these are the ways people can make more money. So how am. I gonna tap into my team to do that. Well everybody on. Your team has a job already right. They have duties. All you have to do is refocus. Those do these to apply to one of those three things. So i'm gonna give you some examples. Let's say you have somebody who's doing customer support. They're not selling. They're not bringing any new customers but they deal with the customers that they already have the ones that are asking support questions or asking questions about products or sizing or whatever. It is if you want retention. If won't people coming back. You won't be able to keep paying you. These people are your soldiers okay. These people are going to help you big time your support team. If you have a sale going on you've ever promotion going on. They should close off all conversations with a reminder of that if there's a better way for them to save the customer money i know. This sounds out counterintuitive but you can save the customer money varroa wrong plan for some reason or they're spending their money on the wrong things by giving the customer advice. Hey you can actually do better on an annual plan versus your monthly plan. You could save up to one hundred and fifty dollars by going annual. I noticed you've been with us for a year already. The customer gets locked in you get upfront cash flow and the customer really appreciates you looking out for them so get your support team to actively keep your customers happy and can keep them Retained and continuing to pay you now. This isn't happened by accident. it's obviously takes training. But if you allow the metrics that they're measured against to be aligned with this this is what's going to work so when you're evaluating your customer support team make this one of the things are evaluated on retention. How many customers they save. How many customers do the upgrade the hits her milestones. You can give them a bonus you can give them a raise whatever it is incentivize them because at the end of the day people need a carrot.
Googles fight with Australia could spiral into global backlash for its media dominance
"In a fight with australia over the state of how compensates the news industry and may spark a global backlash over media dominates on roger chang. The daily charge helping us break this issue down its crackle reporter rich neva. Welcome rich thanks for having me so set the scene for us. What is this proposed law australia. Why is google so worked up about it. So it's called the news media and digital platforms mandatory bargaining code. And what that is is it. Basically requires large tech companies like google and facebook to pay publishers whenever they publish snippets or or link to their content and the code would basically force the platforms to negotiate with publishers. To decide a rate. And if they don't they can't decide rate together then arbitrators would come in and they would have to follow all of those rules now. That's an interesting proposal. It's give some context around this because this isn't just an australia. Show this part of service of long standing. Tensions between the news media the media industry and google right. Yeah i mean. It's it's a taylor's old is the internet. Google and facebook every ravaged the media advertising business and so journalists are really at the mercy of the platforms. We pay attention to seo when facebook tweaks its algorithm. We have to really pay attention to it right when facebook wanted to to really highlight video on the platform. Lots of news outlets Video on the other hand. Google and facebook really gave news at reach. They basically provide exposure. You know when somebody has a new story we benefit from that. So it's it's kind of a double edged sword. That's why it's not dry topic here. a for legal from a lawmaker perspective. This isn't just australia right water. What are some of the other proposed bills or regulations being floated around the world yet. So i'm australia is one market but this is really kind of a global story. It tells a story of how government's ron ruled are really kind of getting more aggressive in trying to rein in big tech. The interesting thing here is that the eu obviously a market. That's really a lot. Bigger has has said that they if they would consider following australia's lead in in legislating. That way google has had these kind of desktops in in insane francis. Well so it's it's a larger story instead of just kind of this. One is one thing in australia. But we'll see how it kinda plays out. so what are lawmakers say goggles. Obviously based here is there. Is there a different tact or they also looking to find ways to exercise. Some sort of tax frugal To the news industry so the interesting thing is that the trump administration actually opposed the proposal because it first applies to us companies also opposed some of the particular details of the arbitration process. What's interesting is that. This is kind of sparked a war with google's rivals. Microsoft is said yesterday that day in the us should adopt similar. Proposals microsoft obviously has a a conflict of interest. Here they they owned being in so they're their rivals and google has fired back saying that. You know being just wants more market share. What about facebook. What does it say in this. Facebook is also said that you know it would stop a news sharing in australia. So they've been as aggressive as well. But the the attention is really been on on google. Because i guess they threatened to cut search out of the country which which would be a huge deal for over twenty five million. Australians yet that would be a big deal. Just how credible is that threat. Is that just a scare tactic or do you think google was serious. Wanted you know made that that threat you know. It's it's hard to say. Google has made good on some Some press in the past. It pulled a google news out of out of stain in two thousand fourteen. When when spain passed a law that would that would make it pay publishers. Google searches is obviously a huge part of the internet and australia's prime minister has has kind of reacted to. He saw that as kind of kind of a hassle. He said you know. We don't negotiate with threats. I think both sides don't want that to happen in. Google has said that it's kind of a a worst case scenario but it nonetheless is making the threat and is trying to get leverage and how publishers responded this to this proposal because we've talked a lot about you know australia in google but the ones most impacted or potentially most impacted are these publishers. So what are they saying. And i know in may not be a consensus there but if you can give a sense of what the range of opinions are that big right so there is definite. There's there's a big range of opinions. It's kind of a mixed bag you know. I think a lot of publishers agreed at something has to be done but a lot of publishers. Don't think this is particular. Media code in. Australia is the way to go. You know there are publishers. Who say that know. We really benefit from google and facebook into uh said that. that's a big deal and there are other publishers. At say that you know this is kind of the right thing to do. We get paid but the arbitration process is is kind of fuzzy in. So it's it's it's kind of a mixed bag
Should Women and Men Handle Money Differently?
"So first of all. Let's talk about how you get money in the first place and that is earn it right and according to the pew research center Women earned eighty five percent of what men earned in two thousand eighteen That pay gap is shrinking Particularly for younger workers which is a positive trend but that is still a meaningful hurdle to overcome. The pay. Gap is partly due to to work history. You know like having kids great you know. But as we mentioned with the fidelity study earlier taking time off to have quetta's like it often leads to job offers in worse income prospects not to mention the years of not generating any income which often reflects years of not investing in a workplace retirement account in particular. If there's a match there right and those are some big disadvantages to overcome yell like you said at the beginning matt that stat also reflects some structural issues when it comes to male and female pay. But here's another thing to matt When we're talking about pay women are actually often averse to asking for more money than their male counterparts. There was a survey from ron saad. Last year the found that sixty percent of women have never negotiated with employer. Overpay women are also more likely to stay at a lower wage job to according to The personal finance web site the balance. And that's not good right because even just a small bump in pay with a new employer or in a job that been in for years can have just a massive impact on your ability to earn more throughout the years and then also save more for retirement. So i think of all of the things in this episode where we see. Maybe you know women as sex falling short. It is in in the ability to ask for more at knowing what they're worth again. This is another instance where you might be listening and you're thinking i've never had a problem negotiating a race like i've never had a problem asking for more money so again. It's important to keep in mind that though the research shows us like we know any totally doesn't apply to everyone. I'm specifically thinking of two conversations with Kirstin and julian saunders. The couple behind rich and regular that was episode. Eighty six and julianne was just bragging. About how great pearson is at negotiating. Evidently she's just like the queen negotiating more. Pay if you had to listen to that upset go back and listen to that one. Is that regardless of your gender. Earning more it's just so important right and all of us could stand to our abilities on that front And we've had lots of different conversations on the show that specifically cover you know not just stories of individuals negotiating but just how to go about doing that. I'm of Ramiz sadie that was Backing up said one ten and he outlined a great process a great method You know when it comes to wanting to up your salary. You know what steps you need to take. In order to negotiate a solid race gam thinking to matt had far new darabi on the show. She is just awesome personal finance expert and at the same time. She is someone who has made a killing as a small business owner. She knows her worth. she knows. how to negotiate. Yes so like you said there are many women out. there are crushing it. Who don't have a problem and asking for what they're worth. Who don't have a problem asking for a raise. It's just when you read those statistics. There are obviously a number of women who do though. And i wanna see. That number changed for the benefit of women as a whole absolutely. Let's about spending to do women spend more. That's an interesting question. My wife personally met hates to shop. I really. She just defies the stereotypes. And actually i don't know i don't mind shopping. A little bit roles are a little bit reverse exactly but there was a study by the wharton school of business that found that women are more likely to view shopping as a recreational activity. My mom definitely fits that bill Most men wanna leave the store with their purchases quickly as possible but even though women enjoy shopping more it turns out men still spend more than women in a typical year so while men might not enjoy the process of shopping as much. They still shopping. Just from a utilitarian standpoint sure yeah also that increase spending with the stats as well. There's there's a survey from wallet hub earlier this year. They showed that men are more likely to max out a credit card. Women are apparently seven percent less likely than men to have maxed out credit card at least once in so while women they might enjoy the shopping experience. More than men do a lot of different stats. Show that women are more cost conscious. They're more likely to shop at alice. Stores more likely to to wait till something they want is actually on sale The store brands more than men. And so you know when it comes to spending this this is definitely a win in this category for sure And so i i of see this as a call to min to stop spending so much money on neighboring items fan. Yeah i feel like. I'm totally guilty of this. I totally fall into the study. I don't like to go looking for the best deal. I do because i'm spending less but like i'll look at maybe two or three different sites and then i just purchase right whereas for you like i feel you are so good at hunting and making sure you're keeping your eyes on the best deals out there making sure that you're spending the the least amount of money possible. I feel that's something that we all need to make sure that we're doing right. And so you know regardless of who you are. We should all work to just become a little more conscious and how it is that we spend our money. I gotta say mets. I don't care whether you're man or woman but store brands should be high on your list because they're going to save you a ton of money it's just like in savings when you go for the storebrand over the name brand equivalent unless it's your craft beer equivalent And you're wanting to spend a little bit more on the because it makes you feel nice. Can't name brand everything though. I think i think sometimes that's a tendency here. Maybe that men have The men just gravitate towards the name brand no matter what it is without thinking about it and that's where we need to shake things up right and we we need to consider storebrand's more frequently also too. I think we've talked about this. The quality of store brand items has gone up a whole lot in recent years. Her kirkland signature brag. There's other ones too man. Like target has some great Store brands that are better than their name brand equivalent. Sometimes so yeah. It's not just costco yeah costco rockstar Let's see let's talk about saving as well. There's more good news here. It turns out that the the savings rate for women is actually higher than their male counterparts. They save a higher percentage of their pay. They spend less of what they bring in and much of. That is due to the more frugal. Tendencies that we just highlighted when we talked about spending differences but even the women are saving a higher percentage of their income on average. They've actually got less than thirty percent of what men have in savings accounts according to data from the federal reserve from a few years ago That is likely due to the fact that overall they're still making less like we discussed earlier which means a smaller amounts of money saved overall. Yeah one of the reasons. Women have a higher savings rate as well Is that according to a survey by. Us bank women of all ages value financial security more than men do. But here's the thing than that. Focus on financial. Security can often backfire. If you keep more of your overall assets and savings and cds instead of invested in the stock market right like savings for saving for long-term goals is really important but so is investing For the really long
Freezer Aisle Finds for Baby-Led Weaning
"Let's look at the frozen foods that do work for baby led weaning all right so let's get right down to it. I don't need to tell you about all the foods that don't work in the frozen food aisle. Let's focus on all the foods that babies can eat right of course frozen dinners and frozen pizzas and food with lots of salt and sugar. Babies should not have a lotta those foods in the frozen food aisle. I'm gonna go through five of my favorite foods for baby led weaning. This is not an exhaustive list. Every time i do. I start with a list of like thirty things and then i'm like that will be too long narrow down to five. Here's five of my favorite foods. I love cauliflower rice. I love regular call from. There's a million different as you may call safe for babies to eat. I don't offer call prices like a lower calorie low carb option like the reason. Why a lot of adults he cauliflower rice. I think it's a really cool way to impart a different flavor in different foods and it's a convenience food normally would not. I'm pretty frugal. I would not spend money on many produce convenience foods. Like no thank you. I can cut up watermelon by myself. I don't need you to quintupled the price and do it for me. But coffers rice is one that is a pain in the neck to make and you can find it in the frozen food aisle. How do you use it for baby led weaning. I like to call for race when i make fritters. It's already all chopped up. Its rice like a very very fine dice consistency or size. I guess more so than consistency. So you can use it in if you're baking like zucchini muffins. I'll sometimes add. Call rice in there. I'll add it to fritters or patties as a vegetable. If i'm five just like some leftover grains like oh shoot. I don't wanna just make grains and eggs in my put the cauliflower rice in it. I'm you can use it as pizza crust. I'd also like regular pizza crust especially for babies but sometimes the commercials pizza crusts. Do you have a lot of sodium in them. So there's really cool recipes using call race for that also use it and mash it up of. I'm doing like baked potatoes. Just add different flavor so again if you're cruising through you have cauliflower rice any recipe you would make adult with cauliflower rice. You can just adopt that for babies. Just making sure doesn't have added sodium or any sugar. Second up. I remember being super surprised when i found out that there are some brands of hash brown potatoes that are in the freezer aisle. That don't have sodium now. Careful 'cause like there's just as many that have tons of sodium. So my general rule of thumb as i mentioned is less than one hundred milligrams of sodium per serving of food that i'm going to serve my baby. Now you feed your baby. Don't come out of the package so it was kind of a moot point but if you're choosing packaged food look for less than one hundred milligrams and also babies don't eat the same portion size that adults do so they're going to be eating significantly in many cases less than that but back to the hash brown potatoes peeling and shredding potatoes and then like pushing all the water out of them. It's takes so much time to me. It's like never work that. I do not like hash browns enough to do all that however i do like that. There are some brands of already shredded. Hash brown potatoes. That don't have salt in them. And the thing that. I use these primarily to make like a crust to line either quiche. Or if you do like muffin. Tins i'll make like the hash brown potatoes mixed with egg and push it down as the crust for making like zucchini. Ed cups for use it for a lot of breakfast foods. There's a million other ways to use hash brown potatoes. Not personally a huge fan of them. But i love that as a convenience food there an option for you if as a safer way to feed babies now you can of course feature babies regular potatoes if you want to. I do just point out that a lotta times especially if you're doing baked potato bake russet potato. It can be very mealy very dry and any dry bread product. Any dry food for that matter can potentially choking hazard so you want to add a lot of butter or a lot of fat lot of liquid a sauces to make any potentially dry potato product. A little bit more moist for your baby to eat so number one. Call our rights number two hash brown potatoes number three. It's kind of a weird. One ezekiel bread. Now i mentioned the brand usually try not to mention branded foods because of course everyone's grocery store looks different. But ezekiel is one of the few national brands in the us. That has a low sodium option now. Sodium breads are hard to come by breads by themselves. Don't love because they tend to be more on the dry side and dry bread products like albro products as just mentioned. Can you token hazar. But if you're gonna be doing better when you're ready to read you might be looking for a low sodium option. First of all you might have never looked at the sodium in the bread aisle. And you're like oh my gosh. Why does every single piece of bread need of two hundred fifty or three hundred milligrams of sodium will is obviously is a preservative. So that's why you're breads can stay on the shelf If you've ever traveled other parts of the world. Do not use as many of or the same preservatives as the united states and your bread will go moldy in a day or two whereas here. It can stay a lot longer. Some of that has to do with higher levels of sodium but sodium is also a leavening agent meaning that it makes bread rise and it also provides moisture so all those things are important for. Bread ezekiel brand. Is one of the national brands. That has a low sodium option. You don't always find the bread in the braille though so for example like if you go to a smaller grocery store they probably have ezekiel bread. But if it's not fresh in the bakery section you can actually find it in the freezer aisle so again check out. That brand ezekiel bread for lower sodium. Bread options you'll taste it and be like this is gross because it's low sodium bread. Do keep in mind. it gets pretty dry. Though because it's not retaining that moisture with assault so astra butter again. Add extra sauce. Do what you need to do. But the low sodium. Bread ezekiel bread. You can find it in your freezer
The Sodder Family Tragedy: 75 Years Later
"Which applied to mafia members. And those who dealt with them. The fact that george never talked about his past suggests he might have been bound by a similar restriction. The mafia were very active in sicily in the late eighteen hundreds and early nineteen hundreds. And it's possible that george ran across them when he was a boy. If so that in encounter might have led him to fleeing to the united states. It could also have been why rafael felt like he had to return to their home country. Whatever secrets is childhood held. George spent the nineteen twenties thirties and forties raising his family in fayetteville west virginia but apparently he couldn't escape his past. George frequently argued with the other members of the towns italian-american community usually about a benito mussolini george despise the man and this put him in conflict with other immigrants who supported the fascist prime minister. It's possible that one of georgia's friends or neighbors belong to the american mafia after all by the nineteen twenty s. Many italian mobsters had immigrated to the united states so when george debated italian politics with the locals he could have made a very dangerous enemy without realizing it in nineteen forty-five five maybe the organization felt like they'd had enough of georgia's anti mussalini statements and retaliated by taking his children. Well it's true that the mafia didn't usually perform kidnappings it wasn't totally unheard of one of the most famous examples was the nineteen seventy-three abduction of oil fortune heir. John paul getty the third in the nineteen seventies. The getty family was as famous for their oil well as they were for their infighting. The patriarch j paul. Getty was a notoriously. Difficult man frugal. To the point of pathology. He had payphones installed in his english manor home. So his staff wouldn't add to his phone bill understandably. He didn't get along very well with his grandson john. Paul getty the third who went by paul. Abo- hime ian teenager who being kicked out of his italian prep school for clarity. From huron will refer to j paul getty as getty and his grandson will be paul. Paul kept a low profile to avoid his grandfather's vitriol but that all changed when he suddenly disappeared in rome soon after his worried family received a series of letters and a phone call from the kidnappers. They said they were members of the mafia and they demanded a ransom of seventeen million dollars for polls safe return but getty said that he had fourteen grandchildren besides john and if he gave them a sent it would only encourage similar opportunists to go after them for that reason. Getty refused to pay in response. The mafia cutoff polls ear and mailed it to a newspaper with their demands. Eventually the family paid the mafia three million dollars though getty himself only paid two point two million the maximum amount that he could write off as a loss for tax purposes. And by the end of nineteen seventy-three. Paul was back within the family. Fold though much the worse for wear. This wasn't the only time. The mafia used kidnapping as tactic in rome. In nineteen seventy five. The criminal organization kidnapped gianni bulgari a famous italian. Who was forty years old at the time. His affluent family quickly paid two million dollars for his return and he emerged relatively unscathed by the ordeal. However the solders were decidedly not wealthy. So it seems unlikely that the mob would have kidnapped their children for money. What's more george and jenny never received a ransom note. That said it is possible that the criminal society could have murdered the solder children in retaliation for something. George did the mafia's. Arcane codes supposedly protect women and young children but they don't always abide by these values take for example the case of giuseppe di matteo in one thousand nine hundred ninety three santino di matteo a former member of the sicilian. Mafia was preparing to testify against them in court in a bid to silence him. The mob kidnapped his twelve year. Old son giuseppi.
Zconomy: How Gen Z Will Change the Future of Business with Jason Dorsey
"Jason. Save up to fire nation and share. Something interesting about yourself that most people don't know sure what's up. Fire nation thrilled to be here with you. Huge fan fire nation. Everything about something that most people don't know about me is. I wrote my first book when i was eighteen years old and it was so successful. I ended up sleeping on the floor of a garage apartment with five thousand books that i had printed thinking somebody was going to buy them instead. They were furniture. So a bed of books means you're not selling as many books as you want to fire nation but guess what jason's grown he's matured and right. Now he's rocking z. Konami which is all about generation z. And how gen z is going to change the future of business. So i kind of want to start a few steps back jason. Because i'm just curious like how does one get into studying generations wide. Did that interest you. And why did you get into it. Yeah share well that. I book that i wrote when i was eighteen at ended up not selling it first and then becoming a real big bestseller and i started speaking all around the world and i ended up on sixty minutes and i was on. That show is all about millennials. And i'd written a bunch of books and started a company and everything was going great but after that show i started speaking all these corporate executives who are now our primary clients but i was speaking all these exact and he would say such terrible things about millennials and i am a millennial pretty fended lazier titled your pants or fall off. You live with your mom and all this stuff. And i'm like well. No actually. I have my own house in our own office building in my parents worked for me and my pants are on very snugly. Thank you very much. And so so after that i remembered Clear as day. I was in this boardroom. Big public company and the ceo had said Some things about millennial employees. That i just i didn't fully believe and i'd spoken about half a million millennials at that time and so i asked him because i didn't know any better. Now i serve on lots of corporate boards. You know one of the couples on sold for eleven billion dollars. I live in this world now. But back then i didn't i didn't i didn't know and it was really a set up for success so i asked him i said is there any way i can see your data about millennials because you say the turnovers hiring. They're not as engaged and on and on i. I love to understand better. So i can conceptualize it and maybe help also for so. There are a lecture or whatever so they sent the data to me. And the data didn't match with the ceo had just said in the boardroom which basically never happened. Ceo's don't go off the cuff in front of their boards prickly a private publicly-held company like that. So i asked my wife who has a phd. I said denise you know this is. The strangest thing was just in this room with this pretty famous. Ceo they said all these things with great conviction then. I looked at the data and the data doesn't match what they just said. I said what do you think we should do. And she looked at me and she says we start a research for. She's up because if they don't even know their own data if we can help them to understand their data make better decisions and we can really great copy and help lots of peoplesoft. Lots of challenges and so. That's how we got into this thirteen years ago. We founded the center for generational kinetics. We lead research all around the world for many of the biggest brands in the world. And all about separating generational myth from truth through data so leaders can make great decisions whether you're a startup or venture capital or your bootstrapping yet or you're in a big public company getting accurate data and being able to make decisions based on that increases the likelihood of success de risk strategies. That you're looking at drives innovation and so forth and we found that generations in particular or one area where there was just so much myth and so much misinformation and if we gave people great information that it could take action and that was incredibly exciting. We've had seven hundred clients since then which is pretty wild and done studies all around the world and just love it absolutely it now. Your ceo is just flat out wrong when it came to millennials and you had the data to back it up. Did you ever go back to him. And just be like joe burrow. Check us out. you're wrong in also my pants. They're pretty snug. Check them out. I know that was a quiet. But i really do credit him and i if it wasn't such a negative story i would say what company is because it's really big famous company but But no but. I do believe that he something that we saw frequently. Which is the idea that generations older generations. Think of millennials through the lens of their kids or their grandkids and so that that becomes a proxy for the whole generation. And in fact when we wrote the economy book new book. What we found is the same thing was happening again and there was all this misinformation and it just wasn't true and that's why we spent less two years right in the book is because we've got to clear this up because when people have the wrong impression about an entire generation it leads to so many problems for everybody. Everybody loses so no. I never never corrected him on it. But i do give him credit for sparking the idea. I'm glad that you do give them credit for sparking that idea because sometimes fire nation. Is those things you just like you know. I'm not just quite sure about that. Let me look into it. They can really uncover some great opportunities in one thing. That i think is a huge problem in this world in general and especially when you're talking about generations is just regurgitation. You'll hear one person on one talk. Show say one thing. And then you'll regurgitate it. And then somebody else regurgitates regurgitation and like seven layers down. You're like how'd you hear that. They're like oh. I don't really know like somebody just mentioned it and like now you're speaking it like it's the truth and it's just regurgitation of what you know is something that has no data to back it up. So what most people get wrong jason when it comes to generations break that down for us shared. There's a few things that jump out. The first is this belief. Generations are a box or stereotype and that is absolutely not true. We're generational researchers. This is what we do more than sixty five generational studies and what we see is generations are not a box but what they really are powerful clues and as long as we used them as clues and only clues to dry faster connection trust and influence in create all kinds of positive outcomes. We don't wanna put people in boxes. We wanna use this as clues. So we can figure out how to better lead market sell collaborate innovate and so forth. And when you sort of at that level people seem to really embrace it because it just gives them another lens to better connect. So i think the first is people think. Generations are boxes or stereotypes. And they're not in fact. Our clues are driven by math. We look for what's called predictability by scenario so that's the first thing that people i think it wrong. The second is this idea that generations are the same around the world. Now one of the things that we've uncovered repeatedly in our work. We publish all this on our website. Is that generations vary by geography so for example in the us will see differences between urban and rural within the same generation. And that i work a lot outside the us and we'll see differences. Has we travel around the world and that's important because if you're a global company or frankly a global brand fire nation is you want to make sure that you really representing each of the different geographies. And what makes them different now. One cool thing that we've uncovered and we talk a lot about this bunches. Economy is the most consistent generation the world. now that doesn't mean exactly the same but the most similar generation the world is now gen z. Gnc's about twenty three twenty four years old. The oldest and the reason the most similar is because of cheap mobile technology so if you live in different countries around the world you might even get your phone for free as long as you use it for payment. Think about it started using a text. Payer sort of like a mobile credit card in different parts of the world and because we've driven the cost of a mobile down solo basically two zero in many places now. All the sudden young people around the world are having access to entertainment news information dating banking on and on and on and as a result of that. We're seeing a lot more similarities. As i travel all around the world the younger you get but interestingly the older you get even to gen xer baby boomers from a different planet as you travel around the world. So that's something people get wrong. And then the last thing that i think people get wrong. And is they have to deal with a bunch. Is people confuse life. Stage or age with generation. So for example jen's is now twenty four but when we do studies and ask people how do you think the average millennial is they'll say twenty five as if we didn't keep getting older you never talking about millennials for fifteen years. Say there they're now forty. I think that's a board it because you stay in the saying generation but you pass through different life stages and frequently people confuse the two and it's very important to understand the difference because if you're trying to market or employer build a business that targets different groups generations gives you all these clues but we got to distinguish between the generation which travels up right at ages up baby boomers for teenagers versus life. Stage for example high school or college which are still pretty similar ages as they have been for the last four years and so knowing. The difference helps you to understand that. Yes really interesting. How people always confuse age with generations. And how that all goes. I mean you know. I was just talking to a friend the other day literally. He's in his late thirties. I'm in my late thirties. And he's just going off and riffing about jenner. How millennials or just entitled and all this stuff and it looks like you know where millennials. He's like oh no. I'm definitely not a millennial mike. Well we're we're like the oldest millennials millennials. And he's like well. I need to look at that. And so it was funny. He came back. We know there's actually a lot of great things about millennials and he's now like listing off all the good things because he now is identifying himself as a millennial so it's really interesting fire nation and yes. We do get older. That is what happens to all generations and all human beings foreshore. And we're gonna die something. I'm pretty excited about as soon as we get back from our break which is about how generational work is actually going to solve challenges for both entrepreneurs that's you fire nation and companies as well as soon as we get back think is the best platform to create market and sell your own online courses in. We speak from personal experience. We've been hosting our online courses within kick since two thousand seventeen with dinkic we can deliver content to our students in a simple user friendly way that allows them to learn and take action fast plus our students are always raving about how easy it is to follow the flow of the contents. Thanks to think theme and templates. So if you're ready to create an online course to help you reach a wider audience build revenue in make a bigger impact than think. If is the perfect partner to have by your side to prove it. Think if it has an exclusive for you fire nation. Their five day course challenge. Here's what one of their recent students had to say about. This challenge helped me gain the confidence and clarity. I needed as well as a perspective required to compile my specialized knowledge into marketable contents that others will be willing to pay for sign up for this free challenge today at think dot com slash fire. That's t h. I n k. I f i. C dot com slash buyer looking for business. Coach was helped thousands of entrepreneurs just like you to increase profitability by an average of one hundred percent per year all for less money than would cost a higher a fulltime at minimum wage employee fire nation meets clay. Clark klay has been coaching businesses. Like yours since two thousand six yep even through the great recession and he does it for less money than would cost a hire a full time minimum wage employees at a time when inc magazine reports that by default ninety six percent of businesses will fail within ten years claes helping businesses like yours to grow on average by one hundred and four percent annually. Houses even possible clayton only takes on one hundred and sixty clients so he personally designed your business plan. Plus cleese team helps you execute that plan with access to graphic designers. Google certified search engine optimize web developers online added managers videography workflow masters in accounting coaches visits thrive time show dot com slash fire to see thousands of video testimonials from real people. Just like you. Who plays helped over the years. That's right do your research view. Thousands not hundreds of proven documented in archives videos. Testimonies from real people just like you. At thrive time show dot com slash. Fire thrive time show dot com slash. Fire then schedule your free consultation with klay himself to see how he and his team can help. You thrive so jason. We are back. And as i kind of teased before the break. I wanna get into. How generational work console challenges for fire nation. That's for us entrepreneurs but companies as well. Sure that with us. Sure one of the things. That also is not obvious as i'm venture partner at a venture capital firm and serve on lots of start up boards. It's an extremely passionate about and what we're seeing much of the opportunity being created today has a generational trend or thesis. It's the adoption of new technology new solutions or bringing a different way to look at old problems and when that happens that's where both change and frustration and challenge and frankly companies go out of business but it's also wear new opportunities are created so i'm speaking with entrepreneurs and working with entrepreneurs were trying to look at what are millennials and particularly gen z. Doing right now that you might want to be able to build a business around or leverage as their pine power influence increases so for the first time what we're seeing is technology trends are rippling from the youngest to the oldest and that's a huge shift. It used to be from the oldest more affluent down to the youngest. But now we're seeing younger. People are actually driving tech adoption up to the older but the key as an entrepreneur mississippi that we coach entrepreneurs about is being able to sort of step out of your generation and look at it through the lens of another generation. it's what we call generational contexts. One of the best ways to do that is actually bring members of that generation into the conversation. I can't tell you how many times i'm speaking at places. And they're asking me all these questions about millennials or gen z and. I'm like well. Why don't we invite some of them to the conversation. Let's talk to them. Uh let's actually talk with them. See what they say. Say get and so. I think when you look at bringing generational diversity into the workplace into innovation. You can solve all kinds of interesting challenges. I'll give example right now. What we're seeing is the gen z and even younger millennials. I talk about both of these in this economy book. They want a different on boarding experience. Obviously we're in this time of covert and all these changes but even before that what we saw is that the youngest generation wants to be on once on boarding to be by text message. Which sounds i know a little bit wild but there are companies. Do all of their on boarding through text message so you get semes- before you Short for your first day in alaska you just give you a simple example. This is in the book from coming called on border. When you they'll send a text message and it'll say what's your favorite snack three o'clock when your energy starts to go down. Do you have a favorite sports team are causing all this sort of stuff and the is when you show up for your first day. Or they'll even now senator gift baskets to your house. They'll have all your favorite snacks ready for you on your show up because they already know because you put in your text message or the. Have your favorite sports team. Or they'll find the best place that you wanna go eat or have that food delivered so they're engaging you by text message in a process that generally used to be in person and frankly pretty terrible at most companies. There's another company that worked in with again. This is generational trend. They figured out how to pay all employees fifty percent of their wages every day at no cost. They're called instant and what they did. Is they basically said you get a text message or message on your phone after your shift. And it says hey. Would you like half your money today. Yes or no. If you click s you get your money. Will all the sudden now you have. An entire generation is growing so fast that thinks they should always be able to get half their paycheck. Every day will imagine how that changes so many other things and all the sudden other generations. What do they say well. This text messaging on boarding thing is pretty cool. You mean i can get paid every day. That's pretty awesome. I think i want that. To and all the sudden the generational trends creates huge businesses. And those are the types of things were seeing you know so much. Innovation is driven by other generations. This is the key they don't even think it's new or different when we interview them. They think you've always been able to do on boarding by text message because they never got on onboard before there was text messaging or if they've only worked at a place that gave them the ability to get paid every day. That's how they think everybody gets paid. And you know older generations. So i work with the frequently. Get defensive and they're like you know. The young generations are trying to change everything. And i'm like no. They're not this is just all they've ever known they don't know any differently. Change to them is actually doing what you're proposing and it's not about one being right or wrong. It's going we can. We can leverage us. We can adopt this and all the sudden on boardings better retention is higher engagement is higher in these types of things and you see it on the marketing side for those fire nation members who are really growing their businesses and they're more than sales marketing. Same exact deal and the idea is just recognizing this you're creating so much opportunity. We see this particularly with social media. We see this with podcast such as yours that this is a great way to engage younger generations who then index for talking about these things and driving awareness in referrals and excitement fire nation. So many things to take away here. One of my favorite things jayson broke down was specifically tech trends are rippling from the youngest. To the oldest. Like think about that shift. Think about that change. How the ripples actually going from the youngest to the oldest now which is a complete flip from how it used to be back in the day and one thing. I wanna really dial in on just because i'm personally curious and i think fire nation is to is this the up and coming generation now. Let's talk about generation z. Like who is generation z. And what do we need to know about them. Yeah absolutely so gen z. The key thing is that they're already twenty three or twenty four years old. So that's a good starting point and what we uncovered in our research and we publish. This is economy. Book is at gen. Z is the key thing we got all these research firms around the world to change their birth years. Gen z does not remember nine eleven and that is a huge deal because it's the biggest event for the millennial generation we call generation defining moment. But jesse doesn't remember it at all. They learned about it in school or heard about it from a parent or they watched the video on youtube. But it's not something they experienced and they're now twenty three twenty four years old so a huge event of the generation before they don't remember in fact they're they're covid nineteen is essentially their defining moment. This pandemic is the generation defining moment that they're gonna take with them and we talk about this a lot. So one thing is they. Don't remember kievan of a previous generation and the other is there. Cuban is happening right now. But what i think you're entrepreneurs will find super interesting is that we've been doing this. Study for the last five years called state of gen z and. It's our big study released every year. And what we've uncovered and we've seen it for five years in a row now is gen. Z is more practical or frugal with their money than previous generations. And this is shocking and when we dig into it what we find out is that gen z came of age around the great recession. And what do i mean by that. Their speakers are experts. Like you talked about earlier. This regurgitation people running around saying oh gen z struggled during the great recession in the workforce they were twelve and were not working right but instead what they did is. They saw their parents struggle. They heard their parents struggle. They know people lost their houses. They saw millennials drowning in student loan. Debt having back home a mom and dad and you put all that together and what you see is. They're very conservative or practical with their money. As a result they're driving double digit growth at stores. They like couponing they wanna know. They got a good deal. They want things to be a bargain. They want them to last a long time really have utility and what we see. The example. i'd like to give is a gen zero sixteen years old. We'll have a birthday party. They'll get fifty dollars. They're all excited it away. And then they'll go to their mom or their dad and say hey. Can i have fifty dollars. Wanna go buy something. Mom or dad will say but you just got fifty dollars. And they'll say oh. No that's my money your money. It's overseeing that so if you're trying to market to them you've got to understand their practicality with money we also see the gen z when we do values based research. What we find is for the last four years Their top concern was climate change. Or would they would call climate crisis in their own words. And so that's been the top that they've been looking for brand alignment and for entrepreneurs to get behind and so forth however in the last six months we are new study. Social justice has leapfrog. Climate changes their top issue. And it's significantly more now so all the sudden as you see the generation respond to events around them. You can sort of see how they're shaped so if you wanna make sure in line with their values you gotta know what their values are going. Even deeper on the employment side is people look to hire them. Gen z no is looking for stability. This one's this one's tougher for entrepreneurs. So i want to explain it. They're looking for stability in an employer. What do i mean by that. Gen z saw these layoffs. I heard the layoff. Seen millennials struggle and as a result they're looking for an employer that they view as stable. So it's interesting because they tend to automatically defined stability by being a big company. So they'll say. I want to work for a big company will say why and they well because they're stable and the truth is you and i both know that. Just because you're big company does not at all mean that you're stable and just because you're a small business doesn't mean that you're not stable so it's important that you message to them. We also found in our research is gen. Z is very much interested in benefits which is shocking given their age in fact two years ago. Twelve percent of gen z was already saving for retirement. Wow and yeah. That's crazy right and many of them already have an emergency savings account. These are eighteen year olds. That are taking up their phones showing us emergency savings accounts and it. Just it's such a different generation. I think the key here. Mrs so important for all the marketers who are listening our nation is at gen. Z is not millennials. Two point oh they are not millennials. Just more extreme. That's total bunk. People say that it is not true. Jesse is a completely different generation raised by different set of parents who has come of age only knowing social media it has always existed for them. That's why they trusted so much at the same time. They're more diverse than any previous generation. Different set of values different purchasing pathways. And now the key is they over index on influence because of how they use digital media and already twenty four years old fastest growing generation in the workforce today on a percentage basis. And they're gonna be the most important consumers to get right over the next ten to fifteen years. One thing that i assume and please correct me if i'm wrong. Because it's just an assumption but generation x. And millennials like this is like. I'm speaking of my generation's here that i cut kind of overlap. Both pretty closely. It's we came to like being seventeen eighteen years old and it came to money in debt. Just kind of close our eyes and kind of believed the rhetoric of. Hey you just have to go to college and it's going to be expensive and you're going to get college dad and that's okay and you're just going to be a paid off at some point in the future and now like millennials and gen xers just hammered with this dead. They can't payoff ten twenty even sometimes thirty years later because it was just brutal with the mountains of debt that people kind of blindly get into it. Seems from what you're saying. Generations not gonna kind of take that same approach in just blindly. Sign away their lives to this debt of secondary education in colleges and universities in the such. Is that true. Wow that is such an insightful. I mean you you are super pro do so yes. That is actually true What's interesting is when we studied student. Loan debt with millennials in particular. That's what we call an economic anchor. So what it's causing. It's actually causing millennials. Now this is wild to delay marriage kids and buying a home because of student loan debt and that has massive ramifications on all parts of the economy to everything from financial services whether or not. You're buying life insurance. You know the the homebuilding recovery like on and on we could keep going to income households. There's just there's so many things that are impact even ultimately the ability to take care of your parents later on so what we saw. Was that large student loans at delayed major life commitments which we which is what's happened as a result And by the way gen z will tell you they're not sure that if spending a whole bunch of money and college actually pays off his it remains to be seen right now for millennials. We were told. I'm a millennial. We were told getting the best college at an. Just get debt. And will all be worth it and then for a lot of it wasn't on the flipside. Gen z in our new. Study in this in this economy book because it's important to understand how thing about education gen z is trying to graduate from college with as little as possible ice which is super cold. They're also saying that they're looking. They're very interested in the employability of their career. So so if they go and they pursue a certain path. Am i going to be able to get a job in that path. Now by the way kobe. Nineteen has been a massive massive. You know challenge for that because there are people that were three or four years into college university you know. Maybe they're going to study retail merchandising. Well aren't hiring never hired for that role again or they studied. You know oil and gas and those aren't hiring whatever it is so all the sudden people who already had you know pretty heavy commitment are now realizing that that path isn't there for them but we are single. Gen z particularly during this experience. Right now is they're saying. Hey i want to make sure. I'm getting value for my education and raven seeing well if it's going to be online only i'd rather go to a community college or state school or somewhere else. Get some credits. And then i'll figure out. If i want to go back into the future maybe take a year off and then come back and so forth so there definitely much more conservative with debt when it comes to college university and by the way the other people who are more conservative are their parents boomers had to cosign on all those millennial loans just. That's my mom about it right. And that as a result for many millennials it was tough for them to pay it off on the flipside. Gen-x is going well. I don't know if it's worth it gen x. Gen z kids. You will not end up. Like those millennials so the that's also being weighed into the conversation now is college university worth it and then you add the layer of kobe. Nineteen is it worth it if it's nontraditional experience and you know i don't know the answer to that but it is something we're observing and now this is where it gets really interesting. So the oldest members of gen z. Those that are about eighteen to twenty four. They're bearing the brunt of this. Pandemic what i mean by that is in our latest study. That group was most likely more than any other generation to lose their job. Have a decrease in pay or have a shift in responsibilities meaning. They had to assume a job that they didn't sign up for where it gets interesting though is younger so my daughter is nine years old. Her name is russia Sushi is in fourth grade right now. She heard this is in the book in third grade. Her last end of the year project. Which i didn't know anything about Was she went and built a presentation. She built all and google sides. She built it all in spanish. She had animation. She presented it. She recorded it and then she uploaded to classroom and she thought that was completely normal. She's nine and then of course. You saw one of my powerpoint slides. He's not very good. So i say that because the younger members of gen z. This is the real twist here. They might end up turning this pandemic into a positive. Because they're going to learn a whole different way to learn to collaborate they're going to get the benefit of the older part of the generation struggling. So they can learn from them. All of this stuff largely will be resolved in terms. Of least what normal looks like in the future and so they're gonna get the benefit of all of that the closer you are to those transition years of eighteen to twenty four the worse is but the further away the more benefit could end up being you so it's pretty interesting that within the same generation you can have two very different experiences and by the way this is what happened. To millennials millennials like me who crashed into the great recession and then the millennials who came afterwards who benefited from a very robust economy. So even within the same generation you can see pretty significant differences. I mean fire nation. I really hope you're enjoying this contest. Much as i am. Because i'm seeing the application to the real world and that's so important because we're entrepreneurs in the real world. We own businesses and companies in the real world in this stuff makes a massive impact so jason of everything that you shared today. What's the one key takeaway that you really wanna make. Sure fire nation gets from all of this awesome stuff above generational impact and the generational studies. That you've done and then share how we can even learn more about it through you and any call to action. You might have for fire. Nation is time to share. Yeah absolutely so the number. One thing that i would share. You know as an entrepreneur myself now for twenty four years is i would do. It's called a generational snapshot and what that means is you create essentially a pie chart representing the different generations. Either of your customers or of your employees or team members or ideally of both. Because what you'll often find is that there's more generations and you suspect it and it will help you to shape your messaging your leadership in your marketing to better fit them and going a bit further if you don't see enough of the next generation coming in particular on the customer side that's definitely a yellow flag that you need to pay attention and make sure that your dappling for the next generation because they will be the ones that drive growth. So that's the best easiest how to that will cost you zero dollars that a promise will make you money. Which are the type of things i'm all about. And if you want a whole bunch more in terms of how to actually recruit and retain motivate and so forth across generations or market and sell. You can definitely check out the new book. It's called economy. How gen z will change the future business and what to do about it. We do talk about all four generations and just packed with how to in case studies and all kinds of cool stuff and we'll put together a special promo for fire nation. New it be on my website. Which is jason dorsey. Dot com slash. Fire you'll be able to get all of that. They're including three free video courses. Because i am a passionate entrepreneur. Have been for a long time. And anything i can do to help them. Nation will fire nation. You are the average of the five people you spend the most time with and you've been hanging out with j. d. n. j. l. d. So keep up the heat and head over to your fire dot com type jason in the search bar. The page will pop up with everything that we've been talking about today. But of course jason. Dorsey dot com slash. Fire is gonna get you to that gray page with all that awesome content. And i just wanna jason. Thank you for sharing your truth. Knowledge value with fire nation. Today
The Bubble is Bursting for One Card
"If only i had started in two thousand eighteen. I'd be able to retire. I would have invested so much money into luke. Oh boy what. Four now luca. The silver prism the standard one. Those like those. Want from like two k and like february. Two eight k nine k. Now it's insane. What the hell. Hey how about this. I never knew cards. Went for this much money chris booker. The rookie was nine hundred. That silver prison nine hundred dollars all right. They traded for chris. Paul within two days they were selling for thirteen and fourteen hundred dollars. Wow well. la repeat that. I got to hear that again one more time. They were nine hundred bucks. When i checked nine hundred. No devon booker. Okay sorry okay. I heard desmond being in my brain out devon booker day traded for chris paul and within a couple of days those i saw him for thirteen and fourteen hundred in auctions. I mean that's how fast it really is like stocks. Now it's crazy. Yeah i mean. Stocks stocks are usually that good stocks are good but not that good but you could see people ran out there and it became supply-and-demand people. Were like book rookies. Because these are the next ones that are gonna fly up. I mean that's my understanding. I have somebody of done. Some research and have some had some conversations in recent weeks. My understanding is that if you're in the buying and selling business with cards and is very reactionary when it comes if a guy's name to an all star game or a guy. The team trades for big name player or the team. Their team gets hurt. Or whatever it's very reactionary and it's sort of i mean sometimes it's it's unpredictable from our standpoint. That's why i would say this. If you feel like you really know basketball. This is only tip. Give out daybreak. If you are thinking about getting into this. And i'm i'm not the guy as somebody that really knows about all of this stuff to to give you tips on where to look how to start all this kind of stuff because i'm not that guy Because i do get a lot of questions about that. Because we've mentioned on the show i would say this if you're gonna go into basketball and you're gonna buy basketball and you want to bank on somebody now because you think the cards are gonna go go do it. Now before this damn season start you've got about whatever two weeks because once the season starts it's exactly what you say of the night that guy drops fifty people go on there and try to start by rookie cards. Those jamal murray things went through the frigging roof at one thing. I think it's also important to have a frugal mindset when it comes to your finances earth when it comes to investing when it comes to investing in stocks or bitcoin are or even cards. I think it's important that you have enough of like disposable income like not like not like you don't need a ton necessarily like you do things that you enjoy and things that make you happy maybe start buying video games or whatever else it might be but you know you gotta have a cushion to support you in case things get real like jobs get lost especially right now during a pandemic investing a lot of money into something can be incredibly risky. Especially if it's all and one you know basket all in one player all in one stock or whatever you need to have a cushion to support yourself especially if you're somebody who you know is on the younger side and may not be living with your parents or whatever. I just think that's important to mention and what stocks as well you know sometimes being conservative and having stuff that builds long-term and grow don't for for i'm trust me i am. I am very much in the middle. But i think it's lawrence to offer conservative Advice for a lot of people who may not have A conservative mindset. But i'm by fall. I find myself in the middle. Quite often doesn't mean. I don't take good risks. So do you think it was unwise for me to use my tire children's college fund. The john mara was you find that on. Wise should have put it into luca. There's a lot of when you when you look at. What for josh cheaper when you look at what Steph currys and the lebrons worth now. There's luka doncic have a giraffe named after him chamrann. Jau wrath do
What to Expect From the Dodgers and Rays in World Series
"And the World Series Tonight Clayton Kershaw in game one will tell the rubber for keys dodgers against Tyler glass. Now at the brand new home gonNA turn him in the grass for sure. We'll see if that glass will shatter or maybe the Raizal. Ceiling and win their first world series. It'll be played at the brand new home of the Texas Rangers Globe. Life Field expect about twelve thousand fans or so in attendance, and as you know, it has been a tale of two different halves for Clayton Kershaw, a regular season is dominant. A dominant gets postseason has certainly been that way obviously most of the dodger defenders we'll tell you when you take on somebody in the postseason, the quality competition certainly ratchets up. Game. Tonight pre game coverage ESPN, radio seven, thirty eastern, and every single night that we have the world series every ball every strike pre-game radio seven, thirty, eastern. I just. In the world series is not very good because like five or something five point four, zero in the world series, which is not going to bring it down tonight though we'll see we'll see. The rays have some guys you've never heard of but by this time tomorrow, that's certainly may change including the great rookie randy arose arena. If you see him tonight, he is one of the greatest splashes onto the postseason seen we have seen in many years. All right. So put your dodger cap your cap on literally, and figuratively, what do you think in tonight? One of the biggest moments in the managerial career Dave Roberts who's been feeling the strain I think since day once we first of all, it's going to start with the. Pitching Right Kershaw has to come out and he has to deal and we have to back him up and support him. We're runs the last several outings for him. We really haven't done anything with our bats for whatever reason that's the struggling part of it. If you remember several days ago I had mark to share on our show. Yeah we have more share on our show in in question I asked him about the pressure of a pitcher in those innings you get to the fifth sixth inning and you're still battling in a one. To one situation, we've gotTA give him some room to play with and I think it starts with him on the mound. But also, what are bats the guys like Bellenger even though something maybe a little wrong with his shoulder you gotta hope that a guy like that comes through in J. T. and seger stays hot that way we can get some runs and now kershaw could relax at the mile it pitch like he's capable of pitching can appreciate the fact that even though the dodgers of the second highest payroll and the rays have the twenty eighth highest payroll. At Twenty, eight, million dollars highest she'd player. D. appreciate the fact that they they are. They're frugal when she talked about their payroll all the time. That's the first thing he go to talk about the raise the payroll. We're saving money over here. You can still compass a championship. Would you can. You gotta tip your cap to them as a former pro athlete that's played in a variety of organizations with a variety of different approaches. The fact that they're at this stage for the second time in franchise history utilizing the exact same plan. Let's spend less and win more. Plan works to raise and Andrew Freeman certainly put plan in place for them and they've taken over and they've done well with it. The dodgers aren't doing tell Andrew Friedman is the guy that's leading the dodgers essentially got the job because he put the in such great position in his tenure there from two thousand, six to two, thousand, fourteen, four playoff appearances, two division titles, and now he wants to do as much as he can to make sure he can squash that raised team he built and the culture he formed
India's new paper COVID-19 test could be a ‘game changer’
"India's new paper covid nineteen tests could be a game changer now. I'm one for tech. News and if there's something new and interesting I, love highlighting it. This is one of those times. A team of scientists in India has developed an inexpensive paper based test for corona virus that could give fast results similar to a pregnancy test. Just wait the BBC's sue took Biswas and crew pappy unpack how it works the test named after famous Indian fictional detective is based on gene editing technology called crisper scientists estimate that ticket called SALUDA would return results in under an hour in cost five, hundred rupees that translates to about six dollars and seventy five cents us. Flu will be made by a leading Indian conglomerate. Totta and could be the world's first paper-based covid nineteen tests available in the market. Interesting According to the professor, it's a simple. Zeiss. Reliable scalable and Frugal test researchers at two delhi-based CSI are Institute of Dynamics and integrative biology where food was developed as well as private labs try to test on samples from about two thousand patients including ones who had already tested positive for the coronavirus. They found that the new test at ninety six percent sensitivity in ninety eight percent specificity. The accuracy of test is based on needs to proportions attest that's highly sensitive will detect almost everyone who has the disease and attest that has a high specificity will. Correctly rule out everyone who doesn't have the disease The first test ensures not too many false negative results in a second test not too many false positives. India's drug regulator has cleared the test for commercial use with more than six million confirmed infections. India has the world's second highest COVID. Nineteen Caseload more than hundred thousand people in the country have died of the disease so far in India after Seoul start, India's now testing a million samples day in more than twelve hundred laboratories across the country, and it is using those two tests was. Is that? The first time tested gold standard. Pr, slob tests, which uses chemicals to amplify the viruses material laboratory. The second is a speedy Antigen Test Antigen one of those to which works by detecting virus fragrance in sample keep in mind the PTR test is generally reliable and cost up to twenty four hundred rupees has little false, positive and low false negative rates. The Antigen tests are cheaper. They are more precise in detecting positive infections, but generate more false negatives than PCR test. Scaling of testing in India hasn't been easy availability at Long wait times and unavailability of kits and are currently doing a lot of rapid antigen testing which have problems with false positives. Now, this is where it gets interesting Dr Bond. Researcher in Global Health and Health Policy says that Florida could potentially replace the antigen tests because it could be comparatively cheaper and more accurate. So. It's interesting still has to go through some other tests. Articles on to explain a couple of things further, but it's it's. Quite impressive, quite impressive technology like cove nineteen test kits. It's as simple as a pregnancy test. Could. Like that just blows your mind like this only made headline news in hit the world in the beginning of this year or in October of twenty twenty. And this kind of test has already come out and and it's going to be heading out to commercial testing very soon. This is this is impressive and a cost. It's a lot more reasonable I mean.
Are You Just Not Smart With Money?
"Hello. My name is Jesse me this podcast number four, hundred, forty, eight, four, wine ab where we teach you four rules to help you stop it from paycheck to paycheck get out of debt and save more money today at one to talk about that little voice in your head that evil one on your left shoulder. That Naysayer that pessimistic. Little Person That tells you you're just not smart with money. I mean let's examine that for just a moment people tell me all the time. They just see what do you do for a living I say well, I teach people how to gain total control of their money. Now I actually don't say that I usually say something like `I'm in software. And I know I should be better about it. I'm trying but. Say Oh I, run a company it's called you need a budget never goes. and. Then you'll get something along the lines of I do or Yeah I. Just I I'm just not smart with money. What does that even mean? Why the negativity what do you even me when you say smart I think when people say they're not smart with money their religious saying they're not frugal some of the time it means they're just not frugal with money. So maybe you are feeling smart about your money maybe you saved up cash for something you saved up for several months you were I in it. You may be even went on my favorite website camel dot com especially around Christmas time or leading up to Christmas time, and you made sure that you've got a great deal on this thing you'd saved up for and paid cash for A. Now you are smart with money, and then you tell your one friend and your friend tells you that they also saved up for something. The same thing they also said up cash for it over not as many months because they didn't need to because they went to an estate sale where there was a hoarder that only ever buys and then never opens brand new things and one of those brand new things at that order bought never up and was the thing that you'd saved up for for three months that your friend only had to save up for for one month because they nailed that deal and you. I mean you're just not smart with money. That's why I don't like the whole smart thing. You have that one upper friend no matter what you say they're going to be smarter just let it be although I knew someone that was. Way Worse, than, that. It's one of my favorite jokes so When it comes to being smart with money, what we're really going after is is your money doing what you wanted to do, and if you become very clear on your priorities crystal clear on what you really want your money to do. Then when your money is doing what you really want by definition, it's doing the smartest thing it could possibly be doing so you might say, Oh, I need to optimize this debt pay down I need to use these credit cards and do this or that thing and maximize points, and you might be one of those like ever optimize. People. That's fine. But at the end of the day, the best definition for are you smart with money is you know what you want your money to do and your money is doing that thing we often say. If you take care of the inflows and outflows everything takes care of itself. You are your best financial adviser. Because budgeting zero based budgeting giving every dollar job that's our first rule doing that, of course, looking into the future, taking larger, less frequent expenses back into the present, breaking them up into manageable amounts, and then comparing your future versions of want our future selves wants versus your current wants and then sitting there saying which one do I care about more that exercise alone along with rule three where you're rolling with the punches as you get new information, you're changing your mind. And might as well say rule four, we're giving yourself a little breathing room, your aging, your money. So you can make good decisions all of that those four rules they're just a framework to help you one. Assign your money to make sure it's really doing what you want us to do. But maybe more importantly, those four rules the why not budgeting methodology Actually help you figure out what you want your money to do. and. Once you've figured that out, you can't help but be smart with money
How Should My Fianc and I Split Wedding Expenses?
"Corey is with us in. MILWAUKEE. Hi Corey. How are you? I'm wellman. Thanks for taking my call. Sure. What's up? Hey. So I just got a little a little situation for here. I got engaged a couple of weeks ago. Congratulate we have not set of data. Thank you very much. So we have not set a date yet, but we've been sitting down and kind of talking about Budget Hughes the issue my fiance is on baby steps flew in six. She is very frugal brilliant with the money I am baby step two I have about thirty thousand dollars left to pay I expect to have it paid off within the next few good a huge thing though. Since we are not married, we have been obviously we have not combined finances do sheet so she wants to pay like all of the down payments for that. We think she wants to pay for and she wants me to continue handling. My Dad is how it is I can. Payments. Stops what down payments are you talking about? Venue caterers all the wedding starting. Okay. So she's going to pay for the wedding. Well I mean at least for respond until I can get closer to my debt pay off. But I think we should split the down payments and split everything that we are saving. If she wants a dress thousand bucks, you know I think I should five hundred toilets that okay. What do you make? both of us are interested in Make about sixty five years great. Okay. It doesn't matter mathematically. Okay. Okay. 'cause let let's just think about let's say she pays all the down payments in the dressing the wedding budget you get out of debt. That's the way that she's talking about and then when you're married the wedding paid for. And the student loan is clear, right? Or let's say. Let's say that we did it your way. And we said Okay you're. GonNa, pay for half the stuff. So you're not gonNA quite get the student loan paid off before you get married, but she's not going to have about half the wedding budget. So she could follow up a big savings account over there, write a check and pay off your student loan when you get home from the honeymoon when you come home from the honeymoon and mathematically you're going to be exactly the same place regardless of which plan use. Six or woman? Yeah. You see how I'm doing that. Yeah I got that I got that and so I I'm okay. I kinda like your plan relationship better. Jeff. In case, we wouldn't get married right which will not happen I know but I'm just saying it just feels better like you're you. You want to know half of this wedding budget. And that feels better to you and all she's got a news pile up some extra cash over here that she would have been covering the other half of the wedding budget with, and we can use that to pay off your student loan. When we're married, I'm fine with all of that after the weddings over. Got It. Thank you for calling in good good questions and I tell you here's the thing. Where people script stuff like that Is when they don't do what he's doing and his fiancee, they don't talk about it. That don't communicate about it. They just make assumptions and they just plow forward as if nothing matters as if the stuff didn't come up. Instead. They're going. Okay. This makes me feel weird. I so weird feeling my value system that I'm not picking up my half the wedding but also feels weird that she saving money over here to pay off his student loan later and You know just talk about the awkwardness talk about what we're doing with the money talk about how we're doing what we're doing. It's absolutely vital. You can get started as a young couple in gauged working through your pre marriage counseling. With those kinds of discussions you are light years ahead of most couples. Most couples don't talk about it. and IT consequently blows up. Clear the air clear the air think it through use critical thinking skills come up with a plan that we both Kinda agree to execute the plan.
The Looming Eviction Crisis
"Kathy Seeker is fifty five. She lives in an apartment that she rents in Camden South Carolina with her husband before the coronavirus pandemic, Cathy was working multiple jobs. She ran the cafe at a bookstore and she also worked as a server at a restaurant, but the pandemic would shut down both of those workplaces and in March Kathy started a new job at an assisted living facility working with dementia patients she likes to work, but it only pays twelve dollars an hour and overtime pay is not available to her so when I took the new job for my career. It then sent our rent back. Months just months, I don't make enough money to support myself. My husband had a stroke at forty four years ago so he's not able to work. By August Kathy had fallen thousands of dollars behind on her rent and twelve dollars an hour. She just was not making enough money to both pay her full rent and cover her other bills like eletricity and car insurance and her husband's medications and my landlord was wonderful to so patient with us really was wonderful but. He has to make money you know and I had reconciled in my head like how I was going to get rid of our stuff how we're gonNA live in the car. And that was just going to be okay. Kennedy says there was some dark moments then when the stress from the possibility of being addicted was just overwhelming to be in that desperate situation. To be in that desperate situation and really feel like you've done everything you possibly can you know I'm a Frugal Person I home schooled my children for years I know how to. Pinch a good penny but I there was no panic. This is indicated for planet money. I'm Cardiff Garcia and I'm Stacey Smith Today on the show evictions millions possibly tens of millions of renters throughout the US could soon face a similar situation to the one that Kathy was facing the loss of jobs and income. So many of these renters has left the country with a possible evictions crisis and that crisis could have catastrophic consequences both for the renter's themselves and also for the whole economy. This message comes from NPR. Sponsor Microsoft the world has changed and Microsoft teams is there to help us stay connected teams is the safe and secure way to chat meet call and collaborate to learn more visit Microsoft dot com slash teams. Support for this podcast and the following message come from Google Google has a variety of free tools and resources to help small businesses adapt from trainings to on-demand classes through grow with Google explore Google's free tools for small businesses at Google Dot, com slash small business. The rent for the apartment the Kathy Kirchner shares with her husband in Camden South Carolina is six, hundred, ninety, five dollars a month, and she cannot afford that on her wages from the assisted living facility where she now works it's really difficult. My paycheck today was five, hundred, ninety, five dollars and and that's for two weeks even before the covert pandemic roughly one out of every four renting households in the US. was already paying more than half of their monthly income in rent. So. Were already paying their rent paycheck to paycheck. But when the pandemic started the federal government along with state and local governments did respond they responded with policies to help avoid an immediate surge fictions for a lot of these renters congress and the president expanded unemployment benefits in the cares act passed in late March, which helped people who lost their jobs, keep paying their bills, things like rent plus a lot of state and local governments with these moratoriums in place that would stop landlords from a visiting tenants. The federal government added its own moratorium on fictions for a lot of housing complexes that it subsidizes but the expanded unemployment benefits expired at the end of July in the moratoriums on. In at least twenty, four of the states that had them had also expired by the end of July. Including the moratorium in Kathy's own State of South Carolina. The Federal Moratorium has also expired and all of these reasons why so many housing experts are now warning that innovations crisis could start soon and the people who are most vulnerable to innovations. Crisis are low income renters according to the Urban Institute. Low income renters are more likely to have held jobs that have been lost in the Cova pandemic especially jobs in food. Services and the retail sector. In fact, two of the jobs that Kathy Secrets your work before the pandemic in a restaurant and in a bookstore were in those two sectors. The new job she took at the assisted living facility did not pay her nearly enough to offset the income she lost, but the economy is still in rough shape. So finding the kind of works used to do is just still really hard this hard when you're willing to work three four jobs like I'm not afraid to work, but you can't find work. A lot of Americans can't find work right now and many are struggling to pay their rent according to the Census Bureau roughly one out of five renters could not pay their rent on time in July and August could be worse nearly one out of three renters said the either had no confidence only slight confidence that they could pay their August rent for months. Kathy says that she herself could only pay partial rent her landlord kept growing tab for her running. into thousands of dollars and I would ask him every couple of months to show us what where we work because I was trying to make payments I would I would keep making payments, but it would be like three hundred dollars for the month. Well, that's less than half of what I, what I them, even though I have a job that's a you know a decent job, but it was it was a challenge. You know it's very stressful to live under that. Environment, if innovations crisis does become a reality communities of color would also be disproportionately hurt partly because a much higher share of black and Latino. Households are renters instead of homeowners there about twice as likely as white households to rent, and before the pandemic, they were already much more likely to face eviction than white households. If there is any good news here, it's just evictions. Crisis is not actually started yet. The warning signs are flashing red but so far evictions. Are actually quite low in a lot of major cities that of course does not mean that everything is fine. Remember that the expanded unemployment benefits and the state moratoriums on fictions only just expired a few weeks ago and it could take a bit of time before the struggles that people are having in paying their rent translate into actual evictions and it also means of course that there is still time for federal state and local policymakers to act again and possibly avert. Meanwhile. In at least some parts of the country hundreds of rental systems, programs have been directing their money to help prevent evictions and a lot of them have received money from the federal government for this very purpose and one of those organizations ended up helping Kathy. In fact, it was actually her landlord who put her in touch with the local program from the United Way that Helps Fight Homelessness this program called New Day Kathy applied and got a grant from new day. She was approved to receive about four thousand dollars and that money cleared all the background Kathy owed her landlord a felt like I. Finally had a chance to get my head. Slightly above water so that I could breathe and it would give me that time that I needed. To get my life together again, and by the first of September, we'll be able to put the rest of my rent down like I'll be able to breathe. Of course, a new start does not mean everything will continue to be fine in the future Kathy's hopeful that as the economy recovers, she'll be able to find other jobs to supplement her income but that partly also depends on whether it becomes safe to work those jobs while there is still a pandemic, there is no certainty about this or about whether the economy will keep recovering. So in the meantime, Kathy has a message for policymakers. Anything can turn on a dime and there are people who are really hard working. who really don't want take charity but don't have a choice. And if it is something that can help people even. Anybody. I would absolutely begged them to consider to continue these programs. We need them people that want to make their rent they want. To, pay their bills. They don't. WanNa take charity they and they're working as hard as they can. You know, and then when you add in the stress of. VID. And going out. Even, if you don't have to work environment like, I do just to go out, it's it's so mentally exhausting. The the mental anguish of not being able to pay your bills is overwhelming. Overwhelming And I don't. I don't. Know How funding works but I do know that if there had not been this funding. I'd, be in my car.
Starting Zocdoc with Oliver Kharraz
"Oliver Karaz was born and raised in Germany mostly in rural parts of the country his mother was German and his father was from Iran in came from a long line of doctors. For me, it really starts in some ways with my dad and. The timing rapidly had every reason to become a social activist and and so he came to Germany from the Middle East when he was very young around twenty with no money in his pocket no language skills. And you personally then worked on of odd jobs, but he eventually became a psychiatrist but what has really shaped me much more than being born in Berlin is. Social. Active. Isn't that I that I saw him live and that he really made our family mattress we always talked about talent responsibility and the need to use. Whatever telling behind to help those. Around us that we can make a difference. Given that your father was Iranian and your mother was was sort of. German. An Uber even though you were born in Germany, did you feel did you feel as Germany everybody else? So I didn't have a second identity. We only used spoke German at home and yet. As you say I was also a not always fully accepted. So if I give you an example, my school twelve hundred students and you could pick out to the didn't look like everyone else and I was one of them right and even an enlightened country like Germany. That is notable. So I had what I call a visual accent would people would see me on the street and they would ask me how to speak German. So well and But they also school the skipped my name when reading out scores because they weren't sure how to pronounce my last name and opportunities taken away and even at was physically threatened so i. I think that really shaping in many ways because I realized. Very early that in order to be as successful as everyone around me I would have to be dramatically better in really work much much harder than anyone else and so that used to be strong work ethic in me. For the record Oliver is somewhat down playing his work ethic. Because just out of high school, he actually started his first successful company. It was the early clunky days of the Internet, and he designed a way to help people send emails more easily and he wound up selling that business not for a ton of money, but enough to get him through medical school. But. After practicing medicine for a couple years Oliver realized he couldn't stop thinking about that first business he'd started and how he wanted to start another. So he quit his job in medicine and consulting job with Mackenzie and eventually moved to New York. That was my goal was actually to start another company that that's A. Healthcare, but I I'd also realized at the time that I sold my first company and far too cheaply in that I should learn more about business I and at McKinsey God exposure to balance sheets and panels and hit a lot of very practical experience and what it means to manage business. And I think they fondly of my time at McKinsey was one of my better decisions. McKinsey GonNa Mackenzie is a little bit like going to business school. A lot of people at McKinsey have come from business, schools. In that. Many people go to business school thinking they will find a co-founder. Did you were you actively looking around at your colleagues to think maybe I can do something with him or her you know maybe that person. Absolutely and were you just thinking about different business ideas all the time? Well, it is actually very hard to find good ideas and my definition of a good idea was that it needed to have a great mission I. wanted to make sure that we actually do something good in that. We stayed true to sort of talent breaks responsibility, but also wanted to be a large market and to have a great motor rounded and also I wanted to be based on contrarian inside. Because I thought that all of the best companies have that at its core. While she wanted mission, you wanted a company that could kind of dominate its field by building a motor around it, but was also contrary and that's that's that's those are some interesting. Criteria. And that's why I screen for several years rejected pretty much every idea that that I came across And meanwhile. While you're going through all that I guess you meet this guy Cyrus Masumi. WHO's another McKenzie consultant and and just you just. Become friends like he's like somebody like in and you guys start hanging out. While we got put on study together that required us to travel globally and you've ever done that it meant frost were sixteen eighteen hour days together for three four, five months on end and we really. Got To become great partners in that and and what we realized that we had some. Very complementary skills. Cyrus is one of the most charismatic and gregarious individuals. You'd ever meet his very passionate. He could be more forceful, which sometimes was needed to be effective with clients. And you've talked to me now for a little bit as you can probably tell. More dispassionate and logical and more measuring. German? More, German in many ways, right. also was effective with clients by by. and Cyrus is American right? He's American this but that That close listened and how we work together that really started friendship and we stayed close for the study and be caught up over lunch pretty regularly denounce different business ideas off one another and. I think we connected because we had similar interests because. On. Some levels We were equally passionate about what we're doing higher says, passion was more visible to others than mine but we. Were close enough together that we both accepted. The other as. individual that that we could learn a lot from. Was it was it clear pretty soon after you start hanging out, Sarah's that this was the guy because you were. You're on the lookout for a partner. They I think it was was absolutely an option I know reality is that. With. Both founded companies before Mckinsey and we both knew that we wanna do it again and as I. was always great about being. Very honest. Rather than just nice and and I value that a lot. Yeah. All, right. So So this guy, Cyrus Super Charismatic, really smart clearly, the two of you start to to work together. And what what kind of business ideas are are you coming up with? While we kind of fell in love with a new idea that came about a one of these launches were Cyrus. Told me about how he recently ruptured his eardrum by flying with a cold and then found it very difficult to actually find a doctor and he had asked for recommendations and called down his insurance directory listing started with the as. Doctors weren't accepting new patients some no longer accepted two centurions one provider Pasta Way and so he said, well, why does it take four days to the doctor when I'm in pain right? And why can't this much easier? And we. Both very quickly. realized the potential of this idea from. Working at project be new helps us the for actually spending millions of dollars for marketing to grow their patient base because they had wasted inventory, right they had something that I like to call hidden supply, which is these last minute cancellations no-shows reschedules. That the that go to waste, and then on the other, there are the patients who had a hard time accessing this. You thought it immediately clicked with these my God. Yes. Doctor's appointments connect patients to doctors. Yeah. Well, look if you go through the forfeiture that I had read, it's a great mission right? We're making one of the most personal needs more accessible for for patients we can help patients to get in fast we can help the doctors become more efficient. We can make the entire health care system more cost effective people out of the emergency room things like that, and it's a marketplace. So there is a strong mode and clearly anything in healthcare is a large market and I think the contrary and inside that we had. was. The fact that. Most people thought it's normal that people have to wait twenty four days to a doctor because there's a doctor shortage in read our inside was really no doctors have asthma debate ability because of these last minute cancellations, no-shows reschedules and so I felt very about this idea. So. So you member like how long between the time that the you had that first conversation To the time were both you said, let's start this business was like monster or weeks or days. was was weeks. We what we what we started doing is actually. Mocking up the side in how imagine back then in powerpoint pointing just the wire. Website. Yeah. Wire frame. Exactly. We would. We'd go into starbucks and we'll chat up strangers and say, Hey, here's a five dollar gift card. Give me your thoughts. Sorry I'm GonNa. Go back. You just go to people in starbucks Gift Card and say, can you give me your thoughts? Random Person? The absolutely that's that was sort of our market testing. They wouldn't. They would be like excuse me this is a little weird. You're my space. Might also happen from time to time but you know there's lots of people on starbucks is very in German of you. That's debris because usually he would be to report tentative about doing that. Well, you know I think there was a lot less rejection than you think people actually quite open I. Suggest you try this out but if you If you're unthreatening in Luke harmless as we probably dead and then they'll be pretty open. You went up to and starbucks and you'd say, Hey, we're thinking about a company here. Can you just look at his powerpoint give you five dollars Gift Card and what was in the powerpoint, the popcorn and was just what we thought. This website would look like and we would ask them is the set service that resonates with you would you use it and and we got an incredibly valuable feedback here and really set us in many ways on the on the right track right? So and what pointed to the two of you decide let's quit McKinsey. Let's. Let's pursue this. Probably a month or two after we initially discussed idea did anybody say you were crazy for quitting? Everyone. Everyone told us. Crazy and got a lot of negative feedback on the idea to write people would say this is Bloomberg out I would never pick my doctor on the internet or I already have a doctor or you know doctors wouldn't accept patients that that are looking on the Internet of all kinds of protections that people had when they were thinking about their own situation by. When when you talk to people and starbucks, they actually thought about it much more positively. So we were encouraged enough to say, well, this is going to work as long as we get out of our circle and don't ask McKinsey consultants doctors. The responsible be better. All right. So you are in your thirties at this point. And presumably were making pretty good cash at McKinsey because you were probably you'd know expenses you're on the road all the time so. When you quit, I'm assuming you had some money to launch the business and probably live off for a while. Yeah. So I very deliberately had never raised my living standard to the money that the paying McKinsey and I had saved every dime so that I could. No be in a position where can fund this embraced can afford not to take a salary for a couple of years. Wow. So so a couple of hundred thousand and you saved. You know. Maybe. I'm to Germany to discuss personal finances but. I had. Built this. Radio, you can tell the. Story Yeah I I had I had enough money to live off for for several years but I also Saturday night both finance the company early out of our own savings so that clearly diminish We had leftover after that. So now, you both decided to quit. and. You have some technical expertise because you had. You had done some coding but this is next level stuff. Were you able to be that technology founder and Cyrus was going to be the the sort of the business founder? Absolutely not as I add coated but at that point, I had not touched a computer for a long time We knew we need to have a technical co founder and so Sarah's knew a guy named Nick Guanzhou from the time together, trophy software, and this is another company that they would both worked at the that's the company that they're both previously worked together and Nick just brought a totally different perspective and really educated Addison me on a lot of things and and he was really the one who understood a building a seamless experience for the consumer and ends May. Zach Docs. Early Genius, did you did you have the name dock from the beginning? Not, not initially we we went to several phases on on what the right name could be for for while we wanted to have a descriptive name. So we looked at physicians, dot Com Doctors Dot Com, and we actually tracked down the owners of one of these domains and they wanted several million dollars for the domain name. And and we were finding the company ourselves. So that was out of the question. So then we just sat in a room and we brainstorm a list of fifty or one hundred names, and then started eliminating names until we arrived at Dr. What does it mean? or it doesn't mean anything which was the WTO bit we could. There were zero search results. Okay. There's no meaning behind his ACH. There's no meaning behind and and in hindsight it was precisely the right thing to do because it really was a blank slate for us to fill with with meaning and really build a brand around. Zero such as October we started. It address nate the right lake once you know that it takes more than three weeks from picking up the phone and dialing for doctors till you actually see someone you realize Oh, this really not much else that we have to wait so long for to get. And this is more important than most of these other things you already have. Fantastic access View Magin. If air travel way that healthcare workers that wouldn't be an expedia that wouldn't even be Delta Dot Com that would be individual phone numbers for every plane. Imagine. If that happened, you know a half the planes would fly empty it would be a massive pain and that was actually the state of health care before sock. Is Amazing that that the nothing like this was out there in two thousand seven. I look at I. Think. In many ways you couldn't build it a much earlier. In the early days. When we went out there, we were the ones installing Internet of the doctor's offices. We. They they were a many times just migrating from a paper books to scheduling systems. We were at the cusp of digitisation for healthcare. We were just lucky in our timing to get this right in and start offering the service when that also happened. All right. So you decide to pursue Zach dock and it's the three of you. I'm assuming really just at the beginning and were you working out of out of one of your apartments? Did you guys rent space? No, we worked out of respect for. Many. Times we came to make yet the nicest apartment and and we could bring breakfast Burrito and bake him up and you know the the reality is that we originally had a pretty ambitious launch plan right so we got together around July. We wanted to launch by December of two, thousand seven. Something interesting happened were nick send an email suggesting to look at what was then called techcrunch forty. Take is is now a household name but the draw for us back then was there was a fifty thousand dollar prize now it's called tech crunch disrupt think. So it's a major a startup competition. It's a startup competition and we were the first class of this was much less known be budgeted two hours to fill in the application in really which will send it off. He didn't think about it anymore that there was an early July and early August we've heard that we had been accepted, but there was a complication we'd have to be ready by September eighteenth or. That was three months sooner than we had originally planned to launch. So you'd have a live website by September that is right that is right with doctors with doctors, right So we actually debated for a few hours whether we should even tried to go for that but we ultimately said, yes, we can get the website working and we wanted to have enough doctors just a bars wouldn't look pathetic. Brayden. Coded Night Neither Day and nick really busted his but he did the patient facing side of the website and that was the programs. What was potentially even harder because we're tried to launch a marketplace was to actually get the initial supply on there and remember the website wasn't there yet so. Tires ended up going door to door for doctors offices. Excuse telling them a powerpoint page, and this is really a testament to cyrus sheer willing determination if you think about what it means to really start a company early on, there's nothing to show right you may be a powerpoint but there's no website there's no patience. There's no other doctors no social proof and it has to run on passion and very clear that that is Cyrus superpower. He just went to random doctors offices or he had like a list of doctors offices and he started kind of walking block by block. Well, there's a lot of walking involved a we launched in Manhattan so you can literally go down the street and you see. The signs and you walk in. And he was basically saying look, it's a way to connect you to patients. How was how many by the way? What was your objective? How many doctors do you need to sign up to have this website look okay by September Between six and ten was our goal. Okay. So just doable it is a was extremely hard really. Is telling doctors is one of the hardest things to do why were they saying? Well, first of all, it is baby very hard to even speak to a doctor they are being shielded. Their time is very valuable. Office managers are trained not to let anyone talk to them to protect the doctor from people walking in selling them stuff shirt them. Secondly, they many didn't want to give up control over their calendar which has to write. We ask them to post times that a patient could book into it and it was just a far fetched idea for many of them the patients would actually do this. So he got a lot of knows he got a lot of knows. He'd go there and he just simply not leave until he got a chance to speak to the doctor and a few times. It was even escorted out by security. I really think one in a million could have put this off. I mean was he going to particular kinds of doctors or was he generally focused on an Internet general? Practitioners Ob sobe began with dentists Okay. Because our thinking was that. People go to dentists most often, and we wanted to make sure that we have an offering that is relevant for patients as often as possible. I. Got you so so eventually unassuming, you do get what six to ten or how many did you get by September of two thousand seven Eight. In the meantime, you inequity doing the back end stuff you were doing the coding and building the website does right and as you were building it. How did it look? So. The bit that Nick Build looked awesome for the time I think. It was impressive. We were. Very. Satisfied that we had a scroll bar that we had a map that we had back then already the insurance selector and a lot of feature that. Weren't to be found really anywhere else. All right. So September two, thousand, seven, you are ready to reveal. This service at. Tech. Crunch. And Doth Review present or did did Cyrus kind of wishy the spokesperson? Cyrus. I presented Nick stayed behind in New York to make sure that the less the website was actually up and running This is in San Francisco that you went to the we flew out to San Francisco and So we lost sock talk in front of Eight, nine, hundred people. A lot of them were journalists when the judges opened up with feedback guy covers ocoee who we newnan in valued. As embezzles forever apple he came out to said he he didn't get it. He would never use this in front of everyone right and. His direct load something like honestly Oh, it just never occurred to me to go to any doctor that's really burned in in my brain and what was worse is that he seemed to be right we didn't get a single booking. We were hoping that this PR would get us out of our initial batch of users, right because your other. So many tech journalists there. So you know the publicity may be would would would lead to bookings and that was the hope but. It actually took three days before regard our first legitimate a patient, and and in the entire first month, we only got five bookings. You come back from San Francisco and. You know you had Guy Kawasaki. Say I don't I would never use this service? I'm sure he feels differently today but man maybe then Ezio said that but did did you come back feeling like like dejected like losers or or were you excited like how did you feel coming back? While you know I think we obviously hoping we would eventually get more bookings and In the beginning you probably refreshed. The Bookings Report Hundred Times a day by as we were thinking through what we realized. It was really a typical two sided marketplace challenge It's just a classic chicken and egg problem. You need the supply to get the demand and you need the demand to entice them supply and for dark was even trickier. Right when you think about it, healthcare is hyper local. Very complicated. So you have to match. Supply and demand on a Zip code specialty level, and then we have thousands of insurances take. Until we realized that our odds of actually finding a patient that wanted. An offer there. Quite low, and so the best path forward was to methodically build up supply, and so we just kept going put up a huge map of Manhattan on the wall, and then a sleep put little flags on of where the doctor's brother we're on the website in which insurance is accepted and we just we knew the perseverance. Is the name of the game. Back in just a moment how oliver and Cyrus Begin to drum up interest in stock and how they even start to raise some money at figure out how to dress differently, stay with us guy rows and you're listening to how I built this from NPR. Hey everyone. Just a quick thanks to our sponsors who helped make this podcast possible I to epic provision maker of epic bar beef was nature's idea the epic bar was. The new Vif Sea salt and pepper bars have three grams total carbs why it's in their nature after all, they're made with one hundred percent grass fed beef, and nature's Metro's three grams, total carbs, eleven, grams of protein find them in the bar borrow or at epic Bar Dot Com. Thanks also to stand for Small and American Express. If you're a small business owner head to stand for small dot com slash partner for resources, offers and tools from a growing group of companies that want to help your business get back to business visit stand for small dot com slash partner to get started. Thanks also to Microsoft, the world has changed and Microsoft teams is there to help us stay connected teams is the safe and secure way to chat, meet, call and collaborate to learn more visit Microsoft dot com slash teams. Here, at life, we know that getting your financial house in order can feel painful. Now, there's this whole corona virus pandemic. The deal with our personal finance tuneup series will help you feel more confident and get you on the right track listen and subscribe to NPR's Life Kit. And just a reminder, you can preorder the how I built this book right now, and if you do I'll send you a free signed book plate to go inside the book. The book is a collection of insights and wisdom from some of the most incredible and inspiring makers, inventors, builders, and dreamers on earth to preorder and to get your free signed book plate while supplies. Last, please go to Guira DOT COM or how I built this dot. com. Hey welcome back to how I built this from NPR Cairo's. So it's two, thousand, seven and Oliver. Cyrus. Nick are basically powering through with Zach dock going door to door trying to convince doctors. It's a valuable service and the thing about doctors even though they're really smart and capable and we depend on them. A lot of their offices especially back in two, thousand, seven or sort of technologically in the Stone Age. There was incredibly complicated to sink the doctors calendars with ours. Because none of the software was actually made to sink. Were even in the places where we had syncs up and running, we would frequently get. Feedback while the punishment didn't happen because the doctor wasn't available and we really couldn't figure out why this was the case because when we did screen chairs with the office to their calendar and and our calendar, it was identical right and couldn't figure out why that's happening. So I decided to sit next to the office manager I went there and got to know him and his family photos of his dog. I fixed the printer taught a better strategies to play minesweeper still couldn't figure it out. Until one day, the doctor would come out and she'd say, Hey David I'm out next Friday. And then what does David do does he go into the calendar and block out next Friday or does he take a post? It note On a doctor out next Friday and sticks this too is monitor. In the real world. These post it notes, of course happen and but once you know that Matthew Friend, you can start filtering this out and that's one example they were literally a thousand point, one percent solutions that we had to figure out to make this work. Wow. That sounds I'm getting exhausted. Just hearing about that because this is like even like Google calendars, right? Yeah. Yeah. That was that was early days and what we were extremely focused around were making show the experience was fantastic. If something went wrong, we fix it. Right. So I was our customer service I personally would call the doctor and and confirmed the appointment was all said if it wasn't I, personally contact the patient to let them know and then I would offer them. Amazon Gift Card alongside with an apology those actually one case where it didn't catch a patient in time. and. The were in the subway to the doctor, and so I raised them to the doctor's office and picked up a bouquet of flowers on the way there and met them in person to apologize. And that was really a turning point burs. The service has to work and we need to be have this patients I attitude in in terms of how it works completely ingrained in the company. All right. So you clearly need to kind of grow this Were you offering this service doctors for free at the time? Initially. We for free by we eventually started charging fifty dollars per month. But Sam doctor you come into my office and you say, Hey, if you pay me I can bring you more customers. I would be skeptical I would've said to you you who whose, who even knows about you. You'RE GONNA you're asking me to pay you money for Phantom bookings for maybe no customers I mean did some of the doctors say Many. The US summarize our sales challenge. Right? It was very hard because even if you wanted to, we couldn't easily share how many patients their competitors are down the road God like that was something that was confidential. All right. So you are you got this chicken and egg problem. Not, enough people signing up and he gets skeptical doctors but you know that the service could really benefit the doctors, but you also need them to pay for because otherwise you know but business. Meantime at a certain point I'm assuming you guys start to think we'd better go out and look for money if we're going to really make this thing work. Yeah. Yeah. That that happened in the spring of two, thousand, eight we decided we raise series. And we we make the rounds we get in front of a number of the big name, BC New York the also go to Sandhill road in impel. Toho Santo Road we leads and road initially were very successful at all we got Polite knows. and. Ray No feedback control someone took us as I told us you know what the idea seems. Good. But you're consultants I'd and the perspective of its consultants can't get anything done and what realized is that even though we had both founded companies before our Mackenzie Pedigree in our keys and button down shirts, they were really hurting us, and so we wait rank Khakis and button down shirts. It sounds crazy. Were they pleaded pants or were they at least nine pleaded please. Yeah Yeah. Yeah we after hearing that feedback We very quickly just went to the next gap and bought jeans and t-shirts and from that on the combos with VC's when but a lot better. So you went from McKinsey consultant look to this are the tech casual uniform of jeans and t-shirts that that's exactly right and we introduced ourselves not as NBA's and McKinsey Consultants but we introduce ourselves previous entrepreneurs that are starting their next company. was was anyone biting? Were there people who were like? Yeah there's a great idea I'm in. So interesting enough we had raised some money from. Friends and colleagues, and many of those they invested in US business plan unseen just based on the fact that we. Were giving up our careers at McKinsey to pursue talks. So that felt really a great. and. As we started changing how we appeared in how we introduced ourselves to venture capitalists L., we started to get offers and so in August of two thousand eight, we ended up raising five million from KHOSLA ventures expeditions mark. Wow Mark Banya Jeff bezos, and Venus is. All their. Funds are in which sounds like a lot before you WanNa do it's actually. Kinda limited because you still it seems to me in two thousand eight even though you have five million dollars a lot of money you still have this problem which is you've gotta get. Customers, and then to get customers, you need lots of doctors had lots of options but to get doctors, you need lots of customers booking through the site to you do that precisely D- These five million dollars per lily earmarked for making New, York, work, right, Miguel, I market work but. immediately after raising the money the financial crisis hit. And You may remember there was rest in peace a memo that went around about startups, right? Yes. About start ups, never being able to raise money arrested in peace good times. So we got this job is to make the money stretch in. We probably learn not during this time This was really our first go round making hard choices and what I want to be frugal and not to do things we can't afford and We learned to not let money replace critical, thinking and creativity. But now we continued to grind away at New York and at some point felt while if you want to get. To the next level we have to prove. Dr Isn't just a New York City phenomenon. Right? We had to prove that it would work in a second city But at that point, we didn't have the money to do this anymore, and by the way you're still your approach was still the same. It was door to door. That's right door to door and how how you building awareness about the about the fact Zach existed with customers with potential customers. So we it was day very difficult to get someone. To the website. Yeah but when they did. They loved it because it was such a step change from how healthcare used to work for him. Right they used to have to pick up the phone and wait on hold and then plays scheduling. tetris. With the office manager, can you do Wednesday morning about Thursday noon? Friday afternoon, and now they could do the same thing in a minute and have complete overview about the ability patients loved it and they told their friends. So we we started to get word of mouth. Going, and so we saw New York really taking up and we felt like, okay, this does this go into work in New York. At a minimum rate, but we also realized that it took us a fair bit of time. And money to get it going. In New, York and do we couldn't with the money we had left from the five million easily expanded into a new city at the same time. Raising money was going to be difficult because the next generation of investors wanted to see that it works and other cities as Walter. So we were a little bit in this catch twenty, two we ended up. Applying to. Force boost Your Business Competition Four. Forbes has his competition as sell to where they give away money right to they were promising a hundred thousand dollar prize. And at this time. We won. And Yeah what did is they gave us one of these large publishers. Clearinghouse is sex and very useful actually used to cover a hole in one in our only conference room. There was a hole in the wall and we covered it with that. At, this point you are, you are working out of an office, not not an apartment at this point we were working out of A. Shared Office space we work. Yeah. So they had given us publisher clearing house is is check but they fail to give us the small check for three months and we were getting really nervous, but it would still get it but. But ultimately, we got that one hundred thousand dollars and that's what we used to launch and our second market in DC in Washington DC and would did it require you guys to move down there or were you did you hire because I'm assuming you had to? A lot of your early capital was going into sales. Business Development hiring sales reps, is that right? Right, we had a couple of sales reps at the time. A. Very first employee ever was a sales rep is still with the company today and He was great. He figured out how to. Really charm his way. To the doctor. So there were no more security guards escorting anyone out. When did you? I'm assuming that even in two, thousand, nine, two, thousand, ten, and beyond we're not yet profitable. Far From It? Yeah. Far from it right because it's a capital intensive business. Yes. We obviously invested heavily in customer service wanted patients to have a great experience. And we had a quite sizable engineering team because that was actually a major engineering effort. So what started to happen when did you start to kind of see? A real turning point. Yeah. So we we we had launched New, York successfully with. Years. Of hardwork, we've gotten it off the ground is transported that to DC at work well, in DC, and now he said, well, why are we not in more cities and so we actually we raised serious be with fouled respond and We used to expand off the East Coast Francisco then Chicago and we just got better better at it. So we then ended up raising serious and two thousand eleven from Goldman NTSC, and we primarily use this to grow our sales team and sign up more more doctors in from two thousand eleven till two thousand, thirteen, we launched roughly thirty new cities I read that by by two thousand, fourteen would covered. Like forty percent of markets in the US, which is huge I mean that's right I mean that's a huge number of cities. And in that year evaluation. Of tzakda. Past Billion Dollars I mean that's That's pretty remarkable i. mean you were kind of on this like really rapid trajectory and you a pretty straightforward model right and you were charging doctors a flat fee every year and then. They could take all the bookings they wanted and I think that by that point like by two thousand, fourteen knew it was not cheap. It was expensive viewed really raised the price it was like three thousand dollars a year, right? Something like that. Yes recharged Dr Three thousand dollars a year and and there was a flat fee. No matter. How many bookings Actually facilitated for them and and the reality was for some doctors that got a lot of bookings that was a great deal. Yeah. But but there were also doctors that God a lot fewer bookings and for them that fixed cost was actually too expensive and some of them were starting to leave the service, and so we got into a situation that required us to invest a lot to stay where we are and then invest even more to continually grow our overall provider base, which means we had to build out a massive sales team to always sign up more doctors right and. Some point during this time L. Nick actually ran an analysis showed that it would take several years if ever fries to make our money back on on many of the doctors we signed up because you would have to sign up. X number of hundreds of thousands of doctors paying that amount every year. To make your money back to to make sort of our the cost of the sales team back. Wow and L. it. This was pure that would make us dependent on external capital for our very long time, and now it's a clearly there are many companies that have taken. Grow fast at all costs approach. And They Held onto this forty extended period of time by L., it clearly puts talking to a dependency to. Investors in their mind says, yeah. So. Meantime. You know I I from what I understand. There's disagreements I mean there there are you know the leadership team including Cyrus he he's I. Think he's he's sort of his position as the flat fee model is actually the best way to go is that a fair assessment of of his position? Yeah. I think that's right. I. Mean there were two fundamentally divergent ways held the business could go forward right. One way was to continue to work on optimizing the unit economics of our subscription model and the other way was to think about how to make it more transformative leap and then find a new more profitable. And more sustainable model and. Their. Look I can certainly understand The reluctance and taking this leap if companies rechange their underlying business model once they have a certain scale and then live to tell about it, right. We know the names of the companies that have done this net flicks, but from DVD's to streaming adobe. From box software to the cloud, but there's not a lot of companies that do that. and. Needed to make a choice which which direction I wanted to go. And and I should say over that. Became intensely personal for you because hugh and Cyrus really disagreed on on on the direction of the company should take. Steps down he he left the company and you moved into the role of CEO. Those right and what ask you about this neo. Beauty's in the flies of this show is its simplicity and we talked to one person or sometimes too. It's a single narrative, and so we don't have cyrus with us to tell us what happened but I wanna ask you about this time because. This was your co founder. This was your partner This is your friend and he was leaving the company. How did you feel at that time? I all I can say was a very hard and very emotional period for everyone involved and It was certainly a departure But how was through that given these two divergent choices you you couldn't. note, both of us could be useful to talk and. I have to imagine that for for period. China. was sort of the friendship. Look been we were very close we. Were not only friends we had worked for eight years believe together fourteen hours a day, and we probably talked more to each other than to anyone else in our lives but you know. Still touch from time to time and. I think he's joining us on from sideline. He still at prison million owner of the company Yeah, he's still. Here's the thing I mean we've we've told stories about breakups we've had we've had episodes were there were married couples who split divorced but continued the business e O products. Susan Griffin Black and an her husband Brad They continued the business stacy's pita chips continue the business after the divorce sold it for a quarter billion dollars. You guys were worth value to one point eight billion dollars at this point. was was ever party that just thought you know, God look at what we're doing on the core we're going and. I mean did you in service it down and say you know this thing is just growing and? Let's just figure this out. I think the challenge is that it's not as if there was an article way to decide what the right path forward is. As long as investors wanted to give us money growing all costs was yeah. Fine Strategy. The question was just how dependent you wanted to be on the continued goodwill of investors. It sounds like you were tired of going out raising money. You didn't want to do that anymore. Oh, not at all but I think you want to raise money from a position where you know what your turn to is and and. It wasn't clear that the business model would work in in a way that that we could just flip a switch and be profitable. Yeah. So. That was a tough year for you. Two, thousand fifteen. There was an article in business I think business insider, and it was about the sales team. It's October that year and it was. It was some allegations that you know Pete member sales team using adderall even cocaine they were under immense pressure. They were working all the time when you saw that article. And I'm not saying you even aware of any of this. You may not even aware of it but I. have to think that that article really alarmed you and and maybe even embarrassed you. Look A. There were a number of articles in two thousand fourteen fifteen. Didn't absolutely get everything, right but Budweiser I can say is that At. The time doctor had their sales team and we're. Getting very quickly and Your maybe maybe. Too focused on. L. Hitting targets and. Not. Focus enough on creating a strong culture the I hear these stories from six years ago from from time to time and from from now from candidates and and really every time. This happens like a Gut Punch. Because, this we know we're completely different company now. On on so many levels, but clearly, you saw that in new that you had to change something. While yes, I look I l there's a there's a couple of things about this. Right? We are a technology company, but we had said ourselves up too much about. Instead of writing wins and really too little about being adaptable and darning and and building the trust required to try things that now pet the risk of failure. and. So one of the first things I did is to change core values. You know to emphasize those behaviors each one of our values adaptable, not comfortable and other one is progress before perfection learners before masters right and. We only kept really one DIA CONSTANT DEL patients I. Personally that. That was more of the culture that I thought was right for Doc to succeed on many dimensions. So, you take over the company it's got high valuation, but you're still not making money and you know that you've gotta change the underlying business model you're never gonNA make money. And from what I understand this is the beginning of what you have internally described as the second founding of the company. That is right. That is right and that basically happens in in two thousand, eighteen you you launch this new business model where instead of the the dollar membership fee. Basically, you would charge doctors a lot less like two hundred or three hundred bucks, but then every booking you, you would take a cut from that booking. So like a travel agency. A little bit charge for new patient booking. So the existing patients to practice we made free but yes, there was the fundamental idea and. It sounds like such an obvious thing to do but but here's the problem with it and why why are we thought it was incredibly risky to try this. Our best customers that had been on for a long time. They got lots of pockets right and if we start charging them per bookings, their prices go up very significantly in some cases ten times more and that seemed. Competing, insane to us. In. Particular because when we talked to other companies that were at gone through similar changes and even pricing experts, they're number one advisor was make sure whatever you do never charged your best customers more and frost would be precisely. The opposite. In the thing that was counter-balancing this in our mind was well, maybe we'd be able to bring on a lot more doctors because the barrier to entry is now much lower that was there was the back and forth in the team to figure out whether that's the path we want to want to go. So, this is still a risky strategy because you're depending really on new bookings because the two hundred dollar annual fees dramatically lower and I have to imagine in year one, you actually saw drop in your revenue in the year one of of this curve. Second founding. Right. Well, it's from a risk profile worth at that. Right the warriors that you lose all your best customers in with it, all the bookings day used to be getting. and. So we needed to be ready for a very significant drop in bookings and revenue and the second Challenge was here that. The beauty of this approach modest and we got all this money upfront right and Sharon. Now to bond, we're getting paid after the booking with with a thirty day payment periods, we had a huge working capital requirement to make that happen. So did you see a drop and revenue in two thousand eighteen when you rolled this out? No we didn't because we actually didn't see the doctors leave the way that we hit on -ticipant did in fact, you know while we had very much worried that they would be upset and some of them certainly were upset. We were providing so much value to them that. You know what? What took you. So long I knew as getting a great deal all along. So that worked really well, and we had piloted in Georgia initially in April. Two thousand eighteen and then that had worked. So we we then all allowed in Colorado a few weeks later that work to, and from there we went to Washington state and again, very positive results and after these three days. Okay Great. We know this works does it out in our largest most important market? Let's go to New York and that and terribly horribly wrong. They the doctors in New York. Not only were so pissed off they actually I read. mounted a change dot org. Petition I. Don't know what to to to end this practice or something. They were really mad. They were really really mad and I guess you guys responded you said, are we won't we won't roll this out in New York for a while. Yeah look in New York. We. Facilitate Roughly, one in five new patient doctor relationship in the entire city on dock and so. The economic impact for the providers in. was much greater than for the providers in Georgia Colorado Washington. So yes, to give you one example, there's a dermatologist and so and he paid under the ultimate model ten doctor say paid thirty thousand dollars and under the new pricing model, his cost was going to go up from thirty thousand dollars to roughly three hundred, forty, thousand dollars. Wow. So what was your response to that? I? Mean it seems like a pretty reasonable. Concern. Yeah. So look after the conversation with the Dermatologists I. Actually. Put down the phone and I thought you know what? He's right. And so I pause and we regrouped and. We did a couple. Of things during this time, like the first one is we just went on a listening tour. You know we talked to provide their feedback and we just adjusted our this plan to give providers a much longer grace period to decide whether the wants to addition to the new model or not, and then. So then we read on New York six months later and and when dramatically better. So the strategy works and you see results from the strategy pretty quickly like within a year. Within a year, we had we finally at some incredible momentum was really going better than we had expected in our wildest dreams. Our existing client went down to essentially zero. I mean people still retire and and move jobs by no one really left the service and we were adding more and more providers because the barrier to entry was low and So in two thousand, nineteen we began growing profitably. It sounds like two thousand and nineteen was really the banner year. Two thousand nine hundred was a was a fantastic year and honestly we had so much momentum coming into twenty twenty and feel like, Hey, we worked really hard for three years and profitable and now the sky was the limit until. Tells Sam until March of two thousand twenty. Two Marjo twenty twenty and that's. That's really maybe the third founding DOC right? Well, I want to ask you about March twenty twenty because. Your Business is based on people booking with doctors and going to the doctor I have to imagine your revenues must have plummeted like every other industry like I mean doctors offices are still in most of the country. Slow or are trickle of patients coming in. With the lockdown started happening we saw impersonal bookings declining anywhere between fifty to ninety percent by the end of March I'm not surprised and lot of that buys I was getting was to. Lay off people and make sure that we hunker down to weather the storm but I saw an opportunity to build windmills, right so I thought well, we need to be there for our patients. We should be expanding into telehealth and I need every team member to help me do that and so we. Really went all important and supporting video visits and I'll probably June eighteen began redesigning the tire marketplace support virtual care, and so we actually released. Doctor Video Service and we made this available to. Any. Physician whether they are on soccer. for free. And by the way head, you plan to do this. How long would would I mean I'm imagining if you said in in February district I really want to focus on telehealth Would you have expected that by May would have been ready to go. Absolutely. Not I think what has been really fantastic to see is how? We really finished two years of roadmap in two months. Wow, and it's great because it's just gives us a window on what the next phase of doctor will be and really looking forward to that in my mind were the point were Amazon started from going. Books to also adding CDs. We have just gone from doing only in person to also A. Doing telehealth and I can't wait to see how this unfolds. It sounds like you. Might be reading between the lines but. You. Really, admire and respect your co-founders particularly. Cyrus and the work that he did to to build this company but I wonder if do you think that you will a I dunno, rekindle your friendship i. Is it something that is in the cards because a break is? Is Emotionally, it's hard Mesa really hard. Yeah, look I Do I think we'll work fourteen hours together again maybe not but you know I I've gotten through tougher breakups and reconciled in my past, and so I think we are we're in good shape and honestly know we are meeting were talking from time to time Yeah. We both have things to do and places to be so we're. Not, hanging out all the time. But it's now also five years ago So We are we're merch focused on making our join the baby successful. When you think about your journey and All Its happen to you how much do you think this has to do with? with luck and how much do you think it has to do with with the hard work you put in your your skills. Well I'm going look I I believe that there's really three ingredients to success. In order importance there are lock the talent, then hard work and. The only one. That's comedian. You control his how hard you work right and Now working hard to gives you more shots on goal It helps his day on the top of what you your talent allows and absolutely restarted at the right time the right place. So What what I'm proud of an all that journey has only that yet when we were wrong and when be had to revise and. When we needed the grit to actually make it work. I L we lived up to that and and that's really The all that anyone can ask themselves to. Oliver Karaz co-founder of Zach Braff by the way, remember how they originally wanted to call it physicians dot com or doctors dot. com. COULDN'T AFFORD THE MILLION DOLLAR PRICE TAG to buy the domain name. DOC DOT COM wasn't only available the price they paid for that domain name. Six Bucks. and. Thanks so much for listening to this show this week, you can subscribe wherever you get your podcasts. You could also write to us at H. I. T. at NPR DOT Org. If you want to send a tweet, it's at how I felt this or at Cairo's can also follow me on instagram that's at Guy Dot Roz. Our show was produced this week by Jet Anderson with music composed by Tina. Bluey. Thanks also to Julia Carney Candice Limb Neva grant and Jeff Rodgers I'm guy. Roz even listening to how I built this. This is NPR. Black voters play a crucial role for any Democrat who seeks to win the White House but some big devise amongst that block and some serious influence
"frugal" Discussed on Frugal SEO: Website Traffic on a Budget
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Coronavirus: Third day of wrangling over huge EU recovery plan
"Seems to be a good deal of lip, curling, and or person beneath the mosques at a you talks on post. Pandemic Recovery Fund after four days of discussions agreement on the proposed seven hundred fifty billion euro fund appears away off. Some assessments of the general tone of the negotiations have even vote the dreaded, full and frank exchange of views, which in the diplomatic arena is the equivalent of at least one protagonist being flung. Through a window into a horse. Trough I'm joined with more on this point Naomi O'Leary Europe correspondent at the Irish Times. Niamey we'll we'll discuss the detail presently, but broadly. Who's disagreeing with whom about what? The main blockage is that there's a group of wealthy northern state led by the Netherlands that want the overall package. The thunder discussion to because because. They at home have domestic electorate that think the costs too much. And The Netherlands is heading for national election next year in March, and I think it's important for Prime Minister Ruta to be able to show to his electorate that he put up a fight in Brussels though. Is this just a really serving resurfacing rather? What's fairly familiar dynamic within the U you this idea that there is a a frugal nor Sunday profligate south. There's a lot of stereotypes at play. There changes though Britain is part of the discussion. It wouldn't have gotten so far as it has. If Britain had still been in the EU win vetoed dozen stage. I'm what's being forced to happen. Is that the states like the Netherlands and Austria kind of being forced to come with their use in a more direct way, they're not able to hide behind the opposition of Britain anymore as they have in the past, and you have alliances of smaller states rather than big blocking ones. Is it about the amount in total, or is it more about how that amount will be dispersed specifically whether it would be a grant or a loan which would need to be paid back at some future point? Yeah, it's both so there's a few things on the table. There's the common e you budget seven years. The Party Gotten Ryan to discussing then there's the recovery fund. Which is this one saw? A response to the economic damage of the pandemic that same to stimulate you con- economies. It's the new thing that would be funded by joint borrowing by the EU Commission that then be distributed to member states, according to need on some of the the the of that money would be in the form Graham that does need to be paid back by the national capitals, and that's controversial at to the frugal, because they're quite wary of incurring greater liabilities, also giving money with strict conditions. This lot of belief that this could you know? Why should any national governments being sensitized to run sensible budget if they think that they can just get money with consequences? So. They're pushing hard for a reduction. Particularly in the amount of grams. Then there are other questions. ID. Decide who gets and also. What kind of would you have? The money is spent. O'Leary with times. Thank you for joining
"frugal" Discussed on KCRW
"Probable cause. As far as I can tell, and the people who are engaging in those activities aren't even willing to identify who they are, and they don't wear insignia on their uniforms. That's a real threat to democracy, because ultimately there's no accountability for that. Last week, Acting Deputy Homeland Security Secretary Ken Cuccinelli told NPR that federal agents were indeed acting in Portland. Republican National Committee will report later today that it raised nearly $37 million in June, according to information shared exclusively with NPR. As NPR's Tamara Keith Reports today is the deadline for campaigns and committees to file their monthly fundraising reports with the Federal Elections Commission. The RNC's June fundraising total marks a significant jump from the previous two months and leaves the party with more than $100 million in the bank, the most in party history. In a statement, GOP Chairwoman Rana McDaniel called the support unprecedented. And says it has allowed the RNC to build quote the biggest and most sophisticated party infrastructure in modern political history, and it is going to need it. If current polling trends hold. President Trump is trailing former Vice President Joe Biden nationally and in key swing states in top line numbers already released Biden, the Democratic Party and affiliated committees combined. Outraised Trump the RNC and its committees in June. Tamara Keith NPR NEWS European Union leaders are still in Brussels after three days of negotiations have failed to find a compromise on a Corona virus economic recovery package. Things were not going well, Teri Schultz reports. The standoff is between countries known as the Frugal Sze, the Netherlands, Austria, Denmark, Finland and Sweden and those countries that most need financial help Italy and Spain joined by France and Germany. The groups disagree over whether the assistance should be mostly grants or mostly loans. The package will include both, but the proportion is still under debate. The frugal is also demand some control over how the money would be spent, and whether the recipient government is following both good economic and democratic practices. That last point brings Hungary and Poland into the fray. They're under you Scrutiny accused of violating the rule of law. So the frugal say if you can't respect our principles, don't expect our money for NPR news. I'm Teri Schultz in Brussels. This is NPR news. Some unions are planning to protest today, calling attention to racism and low wages. Organizer's, including the Service Employees International Union are calling this a strike for black lives there, demanding a $15 an hour minimum wage, fully funded health care and paid sick leave. Many will walk off the job for eight minutes and 46 seconds. The time prosecutors alleged police officer knelt on George Floyd's neck before he died. Several major retailers air now requiring all shoppers to wear masks, including Wal Mart and CVS. NPR's Alina Selya HQ reports. It's a major groundswell of corporate demands as the US tries to slow the pandemic. This week. New Mask requirements go into effect at WalMart, CVS Coals and Kroger all shoppers will be asked to wear a face covering while inside. Others have already made masks mandatory like Best Buy Starbucks, Panera and Costco. Target will begin requiring masks in August. Many retailers of long hesitated to require masks inside stores for fear of upsetting some customers or potentially putting workers in danger by turning them into enforcers. But now the retailers air, citing ongoing soldiers in Corona virus cases and inconsistent state and city rules, plus official health guidance that says masks are effective in slowing the spread of the virus. Alina Salyut NPR NEWS the East Coast will swelter today. National Weather Service has issued heat advisories from South Carolina domain. There are dangerous heat warnings in place for Delaware, parts of Pennsylvania and much of New Jersey. Encore of a Coleman NPR news. Support for NPR comes from NPR stations. Other contributors include Americans for the arts, working with federal, state and local arts agencies to support artists and arts organizations helping to heal the nation during this pandemic. Mohr at Americans for the arts dot or GE. This is morning edition on Casey or W Ah, Head on morning edition. After losing the 2012 election, Republicans produced a report outlining how they could win back the presidency. For the Republican Party to be successful in the long run. It's going to have to adapt to a changing America, not react against it. How President Trump has and hasn't followed the report's findings that's coming up on morning edition here on K C. R W I'm grateful for the silence of the ancestors. On the latest episode of Casey, R. W's Here be monsters. We talked to the rappers who are rebuilding Black Wall Street in Tulsa. I.
"frugal" Discussed on KQED Radio
"Week, Acting Deputy Homeland Security Secretary Ken Cuccinelli told NPR that federal agents were indeed acting in Portland. Republican National Committee will report later today that it raised nearly $37 million in June, according to information shared exclusively with NPR. As NPR's Tamara Keith Reports today is the deadline for campaigns and committees to file their monthly fundraising reports with the Federal Elections Commission. The RNC's June fundraising total marks a significant jump from the previous two months and leaves the party with more than $100 million in the bank, the most in party history. In a statement, GOP Chairwoman Rana McDaniel called the support unprecedented and says it has allowed the RNC to build quote the biggest and most sophisticated party in Structure in modern political history, and it is going to need it. If current polling trends hold. President Trump is trailing former Vice President Joe Biden nationally and in key swing states in top line numbers already released Biden, the Democratic Party and affiliated committees combined outraised Trump the RNC and its committees in June. Tamara Keith. NPR NEWS European Union leaders air still in Brussels after three days of negotiations have failed to find a compromise on a Corona virus economic recovery package. Things were not going well, Teri Schultz reports. The standoff is between countries known as the Frugal Sze, the Netherlands, Austria, Denmark, Finland and Sweden and those countries that most need financial help Italy and Spain joined by France and Germany. The groups disagree over whether the assistance should be mostly grants or mostly loans. The package will include both, but the proportion is still under debate. The frugal is also demand some control over how the money would be spent, and whether the recipient government is following both good economic and democratic practices. That last point brings Hungary and Poland into the fray. They're under you Scrutiny accused of violating the rule of law. So the frugal say if you can't respect our principles, don't expect our money for NPR news. I'm Teri Schultz in Brussels. This is NPR news. Some unions are planning to protest today, calling attention to racism and low wages. Organizer's, including the Service Employees International Union are calling this a strike for black lives there, demanding a $15 an hour minimum wage, fully funded health care and paid sick leave. Many will walk off the job for eight minutes and 46 seconds. The time prosecutors alleged police officer knelt on George Floyd's neck before he died. Several major retailers air now requiring all shoppers to wear masks, including Wal Mart and CVS, NPR's Alina Selya reports. It's a major groundswell of corporate demands as the US tries to slow the pandemic. This week. New Mask requirements go into effect at WalMart, CVS Coals and Kroger all shoppers will be asked to wear a face covering while inside. Others have already made masks mandatory like Best Buy Starbucks, Panera and Costco. Target will begin requiring masks in August. Many retailers of long hesitated to require masks inside stores for fear of upsetting some customers or potentially putting workers and danger by turning them into enforcers. Now the retailers air, citing ongoing surges in Corona virus cases and inconsistent state and city rules, plus official health guidance that says masks are effective in slowing the spread of the virus. Alina Salyut NPR NEWS the East Coast will swelter today. National Weather Service has issued heat advisories from South Carolina domain. There are dangerous heat warnings in place for Delaware, parts of Pennsylvania and much of New Jersey..
EU leaders hold first budget summit in pandemic times
"European Union leaders are gathering in Brussels for the first summit in person since the start of the Corona virus crisis. President Emmanuel Macron of Frantz called it a moment of truth. Said the leaders would do everything possible to reach a deal. He'll try to persuade them to back a 750 million euro Corona virus recovery Fund. He and the German Chancellor Angela Merkel, proposed that 2/3 of it should be in the form of grants to help stricken nations such as Italy and Spain. A group of Northern European countries would rather see loans than grants. As Gavin Lee explains, You have what's called the frugal for the likes off the Dutch, The Austrians to Swedish, the Danish An add on top of that you have the budget, which is basically how you gets itself through for the next seven years, and what that means you have. An increased amount of money that each country will have to put into the coffers take away the UK from the equation. That means the money that the UK is no longer putting in. Others have to basically dig into their pockets deeper. So that adds to the complexity of all this. Expect this to be I'm told by the senior You saw the mother of all
"frugal" Discussed on Frugal SEO: Website Traffic on a Budget
"Leads and sales without spending a lot of money. In today's episode I'll be talking about specifically game, developers, game studio, and not just about gaming and about. In about how to design them I'm going to specifically talk about how to make money through marketing. Seo Eve your Indie Game Studio a Game Studio game developer publisher. However you WANNA, call yourself. You are interested in seeing these tactics. Be sure to subscribe, but more importantly tuning into these episodes as a game studio or developer. You may have experience the joys of. Of Waking Up War King daily on your pieces of content or levels, designs and emissions, and of course, the joy of final, being able to sleep more than three hours each day. I know you guys struggle in terms of coffee, so I also know how getting Nice leave after launching your game something that brings joy to Alba a cool thing about gala. Creative Industries in general is that they are willing to take more risk than other more B. Two. B., your just formal industries, which makes them really interesting to make developments and so called crazy tactics on the other hand, while they are more willing to take risks. They're also less Dag Nicole meaning that there are more focus on design and Mation Development Code in. But when it comes to more technical aspects, such as CEO, marketing, or sitting down weekly with a manager, team or marketing team and rule thinking about this strategy before and after launching your game well, let's just say the it'll be short this. Leave us with full things I. We have a lot of room for improvement. Dangerous written journals, sometimes ignoring areas where they could improve game where customers from. From the streets were snowed, much importance to Seo nurses so much room for improvement and also more room for customers, so while in one hand we may have less people working on it on your hand. We also have less people were on the which means that if you are the one who started working on Seo on in our on these tactics are about show you, you'll be that want. Want to dominate your niche. If this is something that interests you, let's begin with the first deck. This is probably the safest tactic of them is just doing keyword research. Your Research in summary is basically researching the keywords and topics that people are looking for. They were there. They're writing them. And what exactly do they want to find when they type certain search terms on Google, the keyword research. Research tragedy is basically going into Google using ACCUA research. I'll outlive a couple of them. Description I really think about. How will customers look for your game? But that's not all. If you're a game, publisher or developer who develops game for other studios, you can start driving thousands of customers that want to develop games to your land. Impeach or your website mainly because they don't care about Seo. Sales less, US small exercise. Let's say you're Indie Game Studio who develops Games for other people? If you are those of ones who use ACCUA research school, you can find out how people are looking for this fall following term water debasing the game, some bs four to make a play crew off after going into Google, we can also see how there's no one talking about that aspect, so you're in the game studio. You Create Games for other people or companies, and you see that someone wants to know which ps four games are the best ones to play through. You also know how there's no one creating this piece of content, but there's one thing. Who is more likely to look for? A teenager who's just browsing around looking for games to play on the weekend or a swimmer? Who is about to play for thin hours of your game, and it's poor game to an audience of thousands of thousands of people. The answer is probably the latter will, while you WanNa do now is jump into your website Creator, love, page and star writing about that these contests slowly, but surely you will be the one to rang at the top places of Guru and star, driving all those three mercer, your website who are ready Boy George Game. That's more sales not only off your game, but. But also of every single game ordeal see that you have created the second thing that I wanNA talk about the second strategy I came up with is called the frequently asked questions. Strategy Games are sometimes really Hor-. These makes people ask themselves things how to pass this surge level how to craft these certain. I them and someone has to wants for this Fordham usually one once this topic's esteem or any other major or game directory site. That's awesome, because someone else's answering this question for you. Buy Your also missing the chance to interact with your customer, or will your current client simple? You want to look into. Those questions of people were asking for ambient one who has hers them? You may be asking yourself but Nicholas. These people already half my game. Why would I care about them? And there are serious berry simple. People who are looking for your game or are asking? Thanks for your game half reading gauge where your content and are so appeal format that they want to know more about it a how to pass the levels or obstacles that they came up with. If you were to be the one to answer this question for them, you will not only nurture are more closer relationship with them. Them battle, so keep then on your side, and it's blows them the moisture content. If you're writing block, pose with following just the basic of Seo Be Lincoln to related content ruler services and related products, which means that every single piece of content that at that he's out there, and you rank for. It's a medium for you to suppose your games to your audience so in summary. Meeting once once for to all those questions he might take time. You will get traffic happier clients. You'll be more likely to Seoul more games in the future. The third thing you WanNa do and it's kind of related to the frequently asked questions strategy is called the recipe strategy in the past I used to gain a lot that has changed with work, and we changes in my life. This doesn't mean that I don't play at all. I've been calling for game. Call, Surf. It's basically a gang where you have to buy. We wanted character shoes. Boys starving to death since there's a lot of emphases on the hunger, pork or SOS. Well of things, Google need would allow you to survive for longer. The Salsa means there'll be a lot of questions related to recipes and someone has to answer them right. This is word frequently. Asked questions poor kind of related. You'll be they want wants to these recipes, but with a small twist you want to answer that not only are block at on e book. Disabled can carry all the recipes from your games, and let's be honest after a month. Everyone will know or not. Everyone will know your recipes, so why not you be the one to answer them important? We want to create the book at all the recipes. Dr Inside your game and just give it away whenever someone enters your website for that traffic on getting from the frequently asked questions strategy that will have a pop. That Pablo captured. L. Email and they'll get into your email secrets from there. You can take them down your cells funnel, and eventually introduced them to more games or just introduce them to. Veal sees from the Games that they have already bought from you. Curiouser strategy frequently asked questions fries on recipe strategy. This arthritis that came up with that are not necessarily moines dirt small twists from the rural of marketing that will here if you want to implement this strategy I half gray results with that. That I'm pretty sure that you'll have be sure to let me know so I. Can sure your results with everyone for more seo, related content or website grow content. Be sure to subscribe to the rule. Seo podcast and subscribe here. If you need more formal help us make sure to contact me, so we can set up a discovery call I hope you learn are lot, and then you'll sell a lot of game from these video. Thank you for listening. I see you in the nets episode..
"frugal" Discussed on Frugal SEO: Website Traffic on a Budget
"A web designer in summary because you're gonNA sell more again more leads sales and get a bigger name for yourself? But how do we do that? Which steps through take to help you? Seo In general you will have to get a little bit more specific. Do we have to hire someone? If you want to know the SEO or local Seo steps that you should take if you're a web designer be sure to subscribe to this podcast this speedier for my platform and tuning into the happy. So because you're about to know how to get more sales more lead and the Berry basics that every web designer most you in order to achieve this in a few words. Seo is basically a number of DVD's dawn in order to get more exposure to website your case it would be the website or landing page that will have your portfolio your Serb assists and anything you have to offer as a web designer you. Pro- spent a lot of money building it. We're out of time. Which is it with. It could be more press. It could mean wet blow. It could be whenever we wanted to be mighty to time or money or a little bit of both. So why do you just create a website and forget about it? Why just use the US a landing page? Why not get organic traffic? Commit their reason why you wouldn't want this is because there's actually no reason you do one organic traffic. You do want organic sales. You want to make bass return of measurement possible from your website. The cool thing is that the fact that a lot of web designer stone care about CEO makes it better for you to invest on it. And I'm not talking about money. I'm talking about messing anything. It could be time but in a few awards. Lack of people being there makes it that you can really outrank people in a very short term of course if you are in Los Angeles on any other obesity. Maybe rank you for best web designer. New York may not be the easiest thing ever. But what if your CD is less popular or your Taty in a neighborhood of yours if you do that and you have the knowledge that not many web designer scout co you will know that. Frankie will not take long meaning that every single person who's looking for Web Design Services will end your page and talk to you. So what are these low activists or just s? You is that you must do. I could tell you he will research tracking your opponents analyzing your data writing great blog posts by Urano. That if you don't subscribe to the podcast to this video platform for you to do it but coming back to what I was saying Urano. The basics are all lease these basics. I want to tell you the basics that nobody talks if a web designer or just a service provider. The first thing you want to do is prove that you are nets people off. Its Roots. The guarantee results. I you know that you will have a return on investment. But not only people google loft set spurs to. I won't go into too much detail by Google gives priority t to Ed's bursts when it comes to certain topics are more related to life or death issues for example if I were to create a blog about medicine I WANNA have the expertise to rank higher. You'll in fact I shouldn't be talking about medicine but some people do and we will prefer percent results from those set spurs instead of people like me so you are a web designer one. The first things you want to do is prove they are nets beyond about what you do what you can deliver cray blocked polls related to your post people in your area look for and also never lie be straightforward and if you can do something don't either ties in all your website or blockposts that will make you look bad not only at the ice of Google but at the eyes of people who mastered in your services so which steps through you WanNa doing or to become an expert or showcase that you are in that you want to signing two directories such as my business if any other Niche Related Directory. Go into it. You want to appear in as many searches as you can and all you can do it. Showcase CASE STUDIES SHOWCASE. How your website increase the combat rate by fifty percent showcasing in detail? I'm be sure to link to the page that you help. And all the things you WanNa do is let people access your portfolio. In a couple of clicks. These makes them at says your website or at least a things that you can do it. Their website a half a good idea if you're a good fit for them this not only save you time for showing that to them. Are you also not get proposal from clients? That really. Don't care about your services or did I think that you can do something that you don't have their Thais. So that's how you become an expert. Now thank thing you WanNa do. If you want to advertise yourself. In a specific area is tell our locally clever titles were nice and maybe clever and fun but sometimes riding Web Design Services in America Bristol in Canada. May Be Better. They will help you rank your CD and they also tell people as soon as they go to your website. You're the guy to coal if you're in Canada and need a new website or things you can do is at paragraphs to your homepage. Might also at a map and you're you can't easily embed one from Google maps and people win. Know exactly where you are and how to get where your so. Tell everyone they were locally and prove that you're an expert. Why could be the third thing the third thing would be to subscribe now? Total seriousness is not subscribing. That's the fourth thing. The third thing is researching and defining what you want to be known for. You may the thinking Nikolai. So I want to be known for Web design. Why are you talking about what I mean is that you may be a web designer? Who Focuses on food dishes? You may be focusing on game studios. You may be focusing on a specific niche. You want people to know that you want them to know as soon as they get into your homepage battles from the blog. Content that you. Polish there are multiple cure research tools. H Rafts Sam Rauch hewer finder only FILESA damnest scripts by the day. It doesn't really matter which will ease a matters if you use one. You want to get into your February Richard School and find out about the types of topics and content. That people are looking for in your area. Shore ranking for Web Design New York. Maybe appealing but maybe a lot of people already on it. Maybe why not go with? Who's the best web designer? I can't hire right now. Your I haven't done the research but that could be a search query. Maybe it all gets twenty six or seven month. A maybe no has written that kind of content. If you're the one who writes dad piece of content and ranks on the first page of Google for a you'll be getting PROC- medically twenty cliques. Each month of people who want to Har Right now a Web designer and dad web designer could be. You prove that you're an expert Tele while you work locally I research and define what you want to be known for. These are three things that could be related more to marketing that SEO but as you marketing or digital marketing are two pieces of the same thing. If you're serious about growing online you want to take a look at this things in fact. Why not call him below? Tell me how good your performance in this with things that I talked to you about today. Are you showing? They are nets expert. Why aren't you showing the nets brute? Are You missing? Fell people that. You are work locally. What is it that you flailing at and just tell me? Do you plan to change it if this sounds like too much of a hassle for you common below or d. m. me through my instagram to set up the scar recall? I'll be more happy to help any of you. Thank you for listening and see you in the next episode.
"frugal" Discussed on Frugal SEO: Website Traffic on a Budget
"For example you can rank battling so these. These are low hanging for articles which are very hard to find mentors berry. Look petition. You can also keep the Google Sandbox, which is basically the concept that Google put Serena sort of boats for efforts. Let's say four or six months because there are trying out what your website is about. Your content doesn't show up on Google, so were. The Golden Radio apparently does is that these keywords flowers so hard to find and so hard to? To target that says you're being so a specific. You won't have a problem with the Google sandbox a you just skip it. In summary, it will get traffic in the showroom. The third thing that the golden radio can potentially help do chief is help. You rang on their forty eight hours. If you have a decent throw, the and the competition does not have a lot of authority and the fourth thing, and this is something that. That will really help. People who don't have a lot of time or don't have the time to buy. Expensive writers is the fact that you can rank which shore articles that can be written in under an hour, or you're getting the writing in three minutes. If you know enough of the topic to use a cuticle on the radio, you will just need to metrics then. Number of all entitles result ACCUA receives and the surge ball offset. Offset Keyword these means that you'll need cure or research tools L. Link of them description on. You'll need to know how a search operator wards don't worry. Don't freak out yet. I'll explain to you right now. The all entitle is Google. Operator has shows you the number of websites that half your target keyword in the title, these means that if I wanna see how many people were article title Best Seo Strategies I can use the. Title of. To see the number of people who basically road that website this helps you because you can find the. Competition, WHO's targeting your specific keyword? If you're a frequent podcast listener, you know that a website that is ranking on the top page of Ghoul, specifically on the first response usually not only ranks for Dad Queue, or but for hundreds or even thousands of keywords, these means that there are keywords that they ranking for, but that they are not focusing too much shawn, so if you do and all entitle search, you can specifically fine. Who Starting Your any? Actually competition for it. So how do you use the search operator? The only thing you WANNA do is go to Google right all in title. Call on and then widow space in. You want to write your target cure, so if I want to sue look how many people run of coal title Frugal, Seo. I will have to go ahead and go and Google, right only title Colin and then Frugal Seo with basis after died search. I can find that there are forty four people who targeted that specific keyword on the title meaning the competition is for for websites so now that you know how. How to use the title feature, which by the way I wrote a complete article in the or Golden Radio so futile, understand anything or just miss a couple of things you can go ahead and read it and you can further. No what I'm talking about so for those of you who understand we do. We have the number you WANNA ride. Only title Your Target Keyword and didn't see the number of results that show up and the second thing you want to do is go to a cure research. Little. You can go to free ones such as over suggest, or you can use the. Free searches from San Rush, or you can go to key search or cue or reveal, or you can go to many free tools, but what you want to do is look for his search volume that target key were has. A bird poor and not have here. Is that the key for the key? Will the radio to work the surge volume moss be below two hundred fifty results and the key goal. The raiders score should be less than point twenty five. So how'd you come up with this point twenty five? So what you WanNa do is take the number of all entitle resuls and divided for him, only surged volume, so let. Let me repeat. You WanNa. Go. Will that say you want to see? How many people wrote an article about what he's Accua? Will the radio so you go on, Google right all title column. What is the cuticle the radio? You get that number? Let's say it's twenty. Then you go to a cure resourceful and see the surge, Baltimore Specific Keyword and then you want to take that number of all entitled results. Results and divided by the Mobley served volume for eight to rank fast and half no problems in terms of competition or or ranking time you wander results to be point twenty five. If it's higher than that, their ranking process will be higher. You can go higher for example Tango Two Point Fifty or point seventy, but keep in mind that they hired resold this. Their heart will be two ranking Google so you. You may be asking yourself. Why happens if I find keyword that has more than two hundred and fifty monthly searches. Well, the creator of the key will go on the radio advises. Do not go for it, but I found that eve. The number of all entitled results is less than seat stitchery. You can still target at keyword y well mainly, because soon as Google in debts. As your website, you'll rank. Rank opposition seats the for that search term meaning that you don't have a lot of competition and let's say you have a cure with a thousand monthly searches I only seats. People competing for it is very doable as long as you do a era research so now you know the key will go. The radio is basically the number. Only title results the abided by the monthly search volume by you may be. Be asking yourself. Where do I get the keyword from? And it's very simple. You can go to Ecu a research tool and Lou for a question stab. You can go to forums and see what people are talking about. You can go social media and see what people are sharing, or he can come from a journal that you carry with you and where you're right ideas from. It doesn't really matter word idea. Idea come from what matters is that you go ahead? Shake defeats Golden Rail compliant, and if it does, you can come to the fall when step this is an extra step that the creator of the Cubal- the radio but I think it's very important, and it's competitor research. Yes, even if the War is cure rate compliant is very fordham for you to go into the search engine results page and see who's. WHO's ranking for it? If you're a new website and the people ranking for it are higher authority websites. Even if he was Q., will the raiders compliant? You will probably not rank for it so an extra step after you find out, the cure is kill. The rare compliant is go ahead. Look for like you're on Google and see WHO's ranking for it if those are new website very easy to outrank. Head right at article even though you can go with five hundred awards are real. Advise you to go thousand, but in summary You want to check the competition. Because otherwise you may be trying to rank for content. That is pre watching rank. So Cubal-, the radio award widely thin about. How has my experience with? It been well, the queue will go. The radio is basically just long tail. With an extra step, traffic and low copetition are essential on how long tail keyword wooding it'd be nice. Who at Fassa ranking to them? That's basically what the key will go. The radio's long 'til keywords would faster ranking potential any cedar time to rank as long as there's not much competition, you can take it as low hanging for that deserves to have a place on your website so that Seraphim four today you know what.
"frugal" Discussed on Frugal SEO: Website Traffic on a Budget
"Polish if you WanNa look for that. Longer phrases or specific terms were specific Leah's. You talk about once you have them. You want to take that idea or seat keyword into a research tool and guarantee that people are not only looking for it by also that you will be able to rank if you don't do this, you only be created transcripts to publish your website and keep it. Fresh Bono on will be able to find them or read them. If you want to create a website in order to give you hundreds, if not thousands of Manley visitors to your podcast, you really must do this. You want to take Seo into consideration by not adding transcripts, because that that's not enough, but actually create pieces of content based on. On things or topics, people are searching for so you take that long transcript look for different long tail keywords people are looking for online and create either one or multiple articles based on that transcript God. Of course you want to add new things, maybe removed them or even tweak a thing or two, but the result will be an article based on a transcript beauge, so it's much less time to edit, and also at traffic machine, lead machine, and basically ton of conversions as on a piece of content based on your podcast episode. If you WANNA, go a step further I'll really take. Keyword were research as a previous DEP to actual film when they episode for example Oh my podcast episodes. Episodes are based on keywords. People are looking for, but are not getting results from. That's why I'm getting snippets once people look for this terms, I'm also getting traffic chrome Google, and at the time of recording this I'm being able to rank for these terms with a berry new podcast, just by choosing the right cuers interns off tools a half us I personally prefer order that a I which is sobbed. Both Malwa and her APP will give you situ- Sandra's minutes for free each month, and he is speaking decent base. It will be really really accurate. Another tool I use is called Tammy t. m. i. and this tool is buried. Advance is an advanced speech recognition, soft- war and to. To be honest, it's probably the most accurate I have found order. That's half a free version, and I do recommend it, but Tammy is definitely the better choice. If you want to pay for it that our other attorney such as Google Docs, happy scribe, due to, but to be honest, it has been the two tools that I use the most. I'm half had the better says with after hearing all this. You finally know that a website is very much recommended. You'll get traffic leads and comversions. You'll wrangler podcasts higher, but only as long as you do it right. Keyword research is not something to save your money on. Really want to invest in cure, research tool, or at least time to. Learn Keyword. You have two options you either subscribe to the podcast. Relearn for me, or you could hire a key. Were researcher I provide this service, so if you are knitting one, please let me know or me on my instagram. Seo for block, or if I happen to change it. Be sure to check. This show knows us how Lincoln in the comments section or show no section for more website growth. Strategies a knowledge. Be Sure to subscribe to the Frugal Seo podcast and see you on the next episode..
"frugal" Discussed on Frugal SEO: Website Traffic on a Budget
"If your guest posing our website is because it's related to your niche, it has more authority. It's much better seen on Google than your business. So why wouldn't you want to? To grade their bass piece of content possible for that website quality is proportional to amount of resources that you'll get great of content dot audience will spread the word, and you'll get new subscriber new email subscribers new followers more traffic more leads whatever it is that you're targeting by you. Get more of it with this four step process which I know washing blame datum death by will leave Lincoln. Scripture for a podcast episode where I talked a little bit more about as you're writing, but even so they should be more than enough to give you enough tools to really. Really, nail your future against bows, so is guest posing saving Seo when Don Rye gas bows in is one of the most efficient ways of building links, not only because you'll booze your authority, but also because we will create a relationships on your each received traffic and PRA by furger exposure. While it is completely safe, you'll so ready know how not following proper Seo, a writing guidelines will make those links useless. Due to this and seeing a lot of people really waste a lot of money resources and time I decided to go ahead and turn Raleigh create a manual. Manual alridge guest Bo service at any small business blogger or freelancer can make use off. If you're interested in boosting your ranking, you'll receive more traffic and becoming authority would lizzy your entire marketing budget be sure to check those services out as a lingering description, but I also want him by you to subscribe to the rule Seo podcast and tune in for the nets episode remember I. Upload Two episodes each week. Old Practical old man to make your website growth of follow the podcast full meal, social media at Seo for a walk and see you on the upcoming episode..
"frugal" Discussed on Frugal SEO: Website Traffic on a Budget
"In one hundred and six percent, so in summary Please measure your website sites and keep it on point. Point look for a good hosting such as the ones I, wrote in my hosting guide hire a battle upper were someone who knows about websites speed I don't really use one so I can recommend you one, but please search for one look for blogging such as wordpress rocket immunization. Plug ins look basically for anything that can help you with sites. Pay The thing that a see local businesses. Do you Ski worst-off I? Stated he might Seo. Guide for beginners is of the most common practices among the small businesses, some bloggers who read a couple of paragraphs on the importance of fighting keywords to their website and they thanked i. Have enough knowledge to start working on their side. They star writing things. Let's say you're focused again on the dentist temple, though focus on then disturbances in Madrid as keyboard, and by Focus I mean they ride that term three times in a five hundred wore article. Let's be honest. How many times would you write? Dentist Services Imagery without sounding natural, prolly four three times at Matt's or or thing they will do is they aim for your density of two percent at three eight of a high school kid who watch an SE obedient Youtube and And started writing articles of pours Europe podcast subscriber so you know the keyword density is not something to fall because you saw the last episode, but still keep in mind. If you're not listening regular early to this podcast, keyword density is not something you should focus so why you should do that is a buoyed pushing keywords in your content. HTML tax was such as H. wants stews or Metadata one. you start writing with surgeon in line and becoming the best possible answer to a user sprawling. You'll see how all these keywords flowing naturally. Your H., one burling subtitle, and he Mitch Altitudes is sometimes all that it takes particular as long as you wrote it with the ussery mind, the sits thing that a see businesses come in terms of SEO is saving cost. You may be the lawyer with the most spirits in your whole town, but unsurprisingly online users do not know that parallel to this. You might ride the most in-depth articles about the legal aspects of owning a pet, but if no one is searching for debt, you won't see any benefit from in article every two days. Search engine optimization is not a waste of time I've written about it. I've recorded a podcast about it and shouldn't be something to hesitate spending on. A group of processes you must consider even before opening the website itself. Otherwise you might find out after six months of both regularly. Not all the money you spent so far resources has gone down the drain and not saying you should hire a consultant. What I'm trying to say is that there should be someone focused on Seo. Assume launches could be you. It could be a CO worker could be a family member. Poeple now your nephew, who this every single tasking for, but there must definitely be someone working on Seo once you start getting results and seeing how important unprofitable it can be of course, go ahead to hire someone more professional to take to a net step. Seven thing you should take into consideration a your apply. Not doing is forgetting about directories such as Google my business and being places, not being in my business, if Ali one of the worst, if not the worst sense you king ever come in. If you're trying to rack, your business locally is more seem Boron directory in the whole Internet and the one. The Google takes into consideration when ranking. Ranking a website, of course, social media is important, and so is content, but the first thing you should focus on once. Your Business is running on his raised us. Right traffic is to sign up for rule my businesses. It does take much time a pin center home address. You'LL SARSIAN results for your business. Showing up after thirteen search queries are written on the search bar will help you appear. Appear on Google. Searches Google maps. Any of your website runs in review ways. People with Siri reviews about Your Business and decide if it's worth the visit and to wrap this up this episode. Let's finish with the last saying that you could commanded small business, which is using location I. Don't know why you want these in the first place, but afraid cases of businesses within their potential customers are. Are some kind of we serves canditate where they operate from their rifles information just to escape time and skim through their raised tertia process from Goule my business, right the occasion they come with Sarcasm Masai Vir earning a long-term legal business, they want to grow only from lying. Tabu search engines and potential costumer shoot and be an option, and if it's an option for you, please reconsider it. That's it for today's happy, so you've learned what an ineffective use of local SEO is, but also admits Aches Paulie committed, or your friends are chameleon related to that. Be Sure to share the AP so but also common which mistakes you're committed. and which ones were you not your thing, your local, as always on point in a scale of zero to thank. which grade would you give it? Please let me know in the comments I'm your host Nicholas and I- howling by you anchor shoe to subscribe to the Frugal ICO podcast I. Hope you're websites array growing from this episode and be sure to tune in for the next one..
"frugal" Discussed on Frugal SEO: Website Traffic on a Budget
"Welcome to Google Seo. The only Seo podcast were learn how to get massive amounts of traffic widow, spending a lot of money in today's episode. I'll be teaching you or talking to you about how to hire. Q. Were researcher. Look, we all know how Q. Research is important, especially those of you who have taken the time to subscribe to the podcast and check my blog out by the way if you haven't bisher to subscribe to the for Will Seo podcast, anyway you know how important is to look for keywords before starring each article or even star in a new website you also know how every single cure or idea. How so go through? ACCUA research Schule guaranteed that you have all. All the necessary means to compete with all the competition, but also against the paper click the search volume, the authorities, and all these different factors that Google takes into consideration when showing up your article or other people's articles in the search results page here is that the ninety nine percent of casual website? Nurse ruined their chances of showing the search results were. Did I get these data front? Well I just made it up by. Here's the deal. People do ruin their chances because they don't take your research seriously. They think that KIA research is nothing more than just logging keyword research tool and adding exceed Q or elegant for a low competition one, but that's not the case what happens nets. Nets people have full websites or turn near websites to all websites sits once one month. Even two years I have very low organic traffic. If they have any tallboy this and guarantee that you have results, you may be thinking about hiring accua researcher why either use keyword researchers anymore. D use it on my early days to guarantee that every single piece of content that I publish would ranking Google. That's why, in this episode I'll teach you. My three step process do accuweather researcher. It'll be more of a chore Zozo Said Down Lay Back I'm pay attention, so you can choose their IQ researcher for your needs. Anyway. My first process or step is to talk to the freelance. WHO's offering you? You the service what I found is that a casual talk or talk is everything you need to find out if the person talking to you knows what they're doing. Of course you need basic SEO knowledge through. Ask the right questions, but you should have a by now if you're a frequent. KAZ LISTENER! If you do not happen too much of our SEO, try talking with him, so you can not only get to know each other, but also know a little bit about his process. For example you have experienced yourself with website growth. See if what he's offering is similar to what you have done is exactly why you have gone, or if it sounds way to rubble the like for temple. Those kind of people who look for actual Ed's Burton still there landing pages well look for those kinds of science. The theory combines you and you are ready to make your website growth whole on there. There are two steps as you'll get. The second step is to ask what he's offering. You might be thinking. Why do you mean Frank you research service? But all this is true. This kind of services communist variety of presentations, such as voice of related keywords. Show up for our Senator John or you want to focus on for example you will tell him. They want to for Inter and Margaret, and so it will give you. A list of cures are related to the topic. Topic the second type of service would be laced based on competition, and your niche is are mostly based on your competition. WHO's already ranking untargeted the keywords that they are not taking full advantage off the third day. Sexually a more cost effective want at buddies, usually only recommended for those of you who know about Seo on those or on filter list you usually bay wears and get a list, but they're not filtered. Sometimes it can get tedious to actually go through each one of them unfiltered them, so you have the knowledge one to save money unfiltered list at a good choice for you. The four kind of list is a key worse. Follow the queue. Will Holden Radio? Golden Radio is basically a concept created by a website or niche website creator, cold dock, always a guy to cure golden radio in the description, but anyway he created this concept and came up with cuers that were possible to rank in a very short amount of time. These keywords usually have low traffic, but also little to no competition, so even though they won't give you vanity metrics such as let's say then thousand. Thousand monthly viewers twenty, thousand one blade newer, you'll have less traffic by usually more segmented esearch Durang and cheaper, because you won't have to spend on battling campaigns to rank for those terms. Very few experts provide this service. I provide them myself, so be sure to leave a comment or contact me on instagram. S. Seo for a blog link to my instagram description. Very few experts say the time to provide the. The service because it's really tedious and Israel. Emmanuel I mean getting a cure follows accused garland radio can take you. Why did time if you do find them? which is why they are usually more expensive by usually more lucrative, the last kind of service and this is actually mine refer one are low competition. Wars are both low copetition, and I'm not talking about fake low competition that comes around your research tool, but But I'm talking about service. Were Ed's bursch manually check Emmanuelli attack. If you will be able to rank, this is the top service IRA command to every single one view, you will not only be able to rank. Where will also dominate your niche? A make decisions based on your environment. If you're looking for a low competition keyword service, recommend you to check how long competition key wars Anki were golden radio. This are both services idea provides so be sure to check. The show notes or right. We are almost there. You already know how to engage with the service provider and the kind of variance. These services usually present themselves. Now it's time for our last DOC, which is enjoy higher rankings, it might sound Assam Saturating, and of course there are many variables, but for me. Keyword research is one of the most important things you should do whenever you're trying to bill at successful website shore battling are important and depending on your niche and q warrior targeting back lanes are in the mosque by review target, low competition wars and don care about vanity metrics. Metrics such as traffic, you can really create a website without back. Links purely based on great content and great your research, and this is exactly why curiouser search services are considered by people like you and me at a time instead of spending thousands of dollars in riders and not seen traffic conversion leads or brands polisher guaranteed your website and articles reach your target audience, choosing Accuweather Research Service based on your needs and budget. It's been the for today and I hope you'll learn a lot I highly advise you to subscribe to the podcast, but also follow me on Instagram at over a blog for more SEO taps, tactics on website grow and strategies. To follow the Royal. Seo Pasta and see you in the nets..
"frugal" Discussed on Frugal SEO: Website Traffic on a Budget
"Should my blog be under the same domain as the company website? Should I use a sub directory shooter? You send near website that neither main will basically learn word to play your blog a small business or business website when creating a blog. We have many Dallas team type of content see mass which is basically wore oppressed images outreach plans. Lang's SEO frequency of updating within about Manny. Different things but one of the aspects that generates Moses cautions when it comes to company websites is well or not you should create. Your blog has a different domain issues. Different Url such as for Temple Seo for a blog slash walk if you should create a sub domain which would basically look like block dot S. Your blog dot com or sub directory. They said so. We have two options different domain. Saab directory or a sub domain so when tissues different domain. Where you really have a website you need to create a blog you must choose the URL. Well you know about perma links about how important they are. How short q. Were Full. Perm links are one of the best practices you could use for July. Co Shoe seen there right lace man for your blog heavily determined. That suit says the blog hang half or a website if you have time and resources and your Jackie is to work on the brand's brandon by detaching yourself from your sector and you can create the in different domain though would be for example. I Nicholas the Hass the block. Seo for a blog dot com. If I wanted to grade separate block for my Frugal Seo podcast. I could do it in different domain instead of just creighton. Yo for a blog slash frugal. Seo and star placing every single content related to the podcast there. This is one of the samples were company will want to detach itself Bernie's Blob as a personal brand. It could also mean creating different block for different services you provide instead of just placing it in niche sites that are Berlin related to what you do keep in mind create. Different domain is not the best option. If you want to improve your seo very remain domain back links are really important to build authority or your website but the thing is that as you get more back leans from the same website. Their star having a reduced impact on your sites ranking to the point where they stopping by. Of course you'll still be able to attract customers asserts service through that new block but keep in mind that this would mean running through different websites ranking through different websites investing resources brandon and different things. That could be simplified if the blog worrying. Cy Your own domain if all you want to do is historic block from scratch which Ski Tach for your main website or company website. Maybe because it's a new service may be because it's a personal brand website or for any other reason than creating a block in a different could be an option for you remember. The main problem with this is that you'll have to spend more resources but also joe loose volleyball. Seo Chances for your main website the second place where you should place oreo where you could play. Some block is sobbed domain. As I said a sub domain is basically don't mean inside your domain for example log dot SEO dot com SEO dot com will be domain but blog that SEO DOT com. Be This sub domain. As I said before we seek Tim Professio- These would also mean duplicate act such as the example I previously mentioned sadly. Google doesn't take a sub domain as the same domain. You'll also lose authority bill. Potential for your main dome me. Basically you'll be ranking to the for websites. This option is often chosen by companies. Who Don't know much about. Seo and think that having a sub domain is cleaner approach and our option that a C. Company state is using a sub domain when the main domain has a penalty of. Course if you're following good practices and Google on full and subscribe to the spot. Cast you want me to get into all those catchy techniques though will get you penalized to. We've come to the last option which is creating a sobbed directory. Assab directory is basically a thing that calms us after this. Lash to keep it simple for you. So sub directory will look like Seo for a blog that com slash affordable SEO services for small businesses which by the way is something I do offer so. Be Sure to contact me if you need them anyhow. Sub Directory should be a top priority if your goal is to create a blog to improve their CEO of your main domain for example if you have a car solemn Business Coal Mike's cars. You could create a so directory which would go as Mike's cars slash blog and started driving traffic. Of course you will need to have. Se Point Your proper cure research. I'm be consistent by the way I do have a small gift for every podcast listener. Which will be down. Description is a quick. Seo Guy to give your homepage seo point going back to what I will say create. An sub directory will help you in the four of driving traffic driving lanes which will directly impact your website since the block is located in the same domain. You'll get customers prospects leads. I never single thing. You'll dream off when you were thinking about grading blog. Remember if you go to the first two options which are raiding sub domain or creating a different domain. You'll have to work twice as hard. You'll have to spend twice as much resources. I'm not only talking about money but I'm also talking about time another applause for creating the blog in sergeant major main a slash is that you'll be gaining strength in the former fault flurry the model slow. Keep your website updated Google off fresh unique content. That is being regularly updated. These way. Competitor's won't be seen as a better choice you'll also take full advantage of your all content and you also boy losing rankings. All there content some of the website focus on. Seo that do this are Nils Patel website? Whose block is in the form of Neil Patel dot com slash blog MOSS DOT COM. The powerful he will research tool also uses a sub directory for their blog. A many other companies your pearly now lawf- to finish this temple and Bob even more to recent create a sub directory for your company website will come straight from Neil Neil Patel. He said well known for his website has a pitch authority of citizens and talking about the home but he has a domain authority of eighty seven. Which is huge. Keep in mind that I'm talking. About the main authority which is a direct metric from MAS DOT COM. Anyway nail has over two million links appoint directly to his website and says he has his block length through his homepage. All that linkages will go to his block. Help it rank even more hoping get traffic. Hope agape prospects. I'm basically out rank most of the people who consider competing against such a beast of a website. Keep in mind that if you already committed the mistake of Twain Assab Erc different domain and sorry said mistake because he could be a mistake or not. It's just not the best option by anyway if you're thinking about changing this format through a resurrection keeping my though when you read an all domain or a different domain for tumble if I had a website call Nicholas. Seo and I wanted to direct it to seo for a blog that com I'll most likely loose traffic rankings. And in some cases can come back after a few weeks that there are also cases where you'll lose link links strength and overall paycheck authority. So be sure to keep that in mind rather for this. Reasons is important to me the risks and benefits in the long term before any final decision. This has been everything for today. I hope you'll learn a lot and I hope you. Company's website starts driving traffic through that new log that you're about to create. I do WANNA say that I'll leave to really powerful resources to help you create that buffer. I'll link to you at guide to create a wordpress site but most importantly I'll link you twin article which goes over than different hosting services. Which are currently these counted in order to create bass website. Possible for your small business if you have any questions regarding word too. Great a block. Pit should be a sub domain a sub directory any single. Seo Question Please. Leave a comment depending on the platform. You're hearing this but also be sure to send me a message if needed for more. Seo Tips for small businesses in order to create traffic machine that Dawson's stop and spending money. Follow the Frugal Seo. Podcast I'm be sure to tune in for the NETA..
"frugal" Discussed on Frugal SEO: Website Traffic on a Budget
"Around this whole topic. So should I hire someone for Seo Jess an no? You need someone working on. Seo for your website it could be you. It could be a CO worker or it could be someone from a freelance side. A small disclaimer. I don't recommend going for the cheapest option on fiber but I also don recommend going for the most expensive of shirt that shows up ones. You do a search on Google says mall business. Your website will be quite small at the earlier stages. You won't have many pages. You won't be posting. Let's say four times a day. I mean you won't have a very big website. Suspended a lot of money in. Sco professional all the early stages won't be a good investment. But at the same time you do want to have someone I by saying you know other thing you could do is subscribe to this podcast or even follow my blog where. I share berry valuable tips. You can also do an Seo cars that you could find online for free or paid if you wanted to iris so we did the H. rretz logging for business chorus which they made free. This course will teach you about many important things that I highly recommend you check. So if you're looking for a free chords you can easily access to this one through due to we're ready at the end of this episode so you know the SEO is acidy otherwise you'll be resources and you know that you need someone working on. Seo After hearing this thought how you have the amount of time necessary to work on Seo Yourself. A thin is not many of us know how to properly do S Y- overall business adding key words H. One Tags Writing Lumpy Cecil Fountain. One made your site rank. Of course this is an assessing but it doesn't summarize the amount of activities that you should do as an Seo consultant you write articles that ended up causing cure cannibalisation problems jewel. Probably check out this link With cell around one thousand lengths for five dollars him fiber which by the way please on by the long way. Destroy your website not optimize your content. There are many factors as you could miss up so if you don't know about Seo. I have the time at least they the time to learn it if nod there are many ass yokels sultans and services of Don. Cosme much for example. I currently have a sheriff. I should say this. But at the time Recording this. I do have quite some time due to the buyers thing. So if you need audible. Seo Consultant over audit. Rampage remained keyword research short to tell me the comments message me in my website. Seo Overlook that calm you already know the SEO is an excessively are how there are re resources online including this podcast? And of course I tell you about that you can use to learn. Seo through this activities you'll be able to finally start stealing some traffic from your competitor. You'll make every single one of your Polish contents piece of content word reading and that receives traffic and conversion. You'll actually show the world while your blog. Our business is capable. Of course your show and Google. You'll also protect yourself from competitive ours employ harmful tactics towards your website. This is skull negative. Seo and is not as common as it was before but it's definitely something that competitive yours will do if your website stars ranking or more than. There's so what do think. Are you finally going to give Your Business or website? It's Po- Scher deserves through ASS. Yo earlier thing is not a necessity depending on the platform. You're hearing this be short. Leave a comment earliest automated for my social media. Seo for a blog on instagram where you go to the website. Seo for a blog that come. I hope you'll learn a lot from this episode and be sure to tune in for the nets. One thank you..
"frugal" Discussed on Best of Both Worlds Podcast
"Into your podcast and still make that error envy's air. There were conflicts of factors that we were using my computer's recorded Sarah's place, because she didn't have the cable to put the microphone. And so then we stopped the microphones, mired here. We didn't double check. Were just so excited to be doing it in each other's actual company and actually so proud of ourselves because I feel like we had a really nice rhythm going that we just didn't notice we did notice. We were oblivious to the fact that we were just having a conversation that was just for the two of us. It was a private cath for. But we wanted to make sure that this episode would still get to you on time and were also delighted that this is the first officers. And insults, even more important that we get it out to everybody on time. So we are recording the dig for runs with the sort of timeliest that we have seldom achieved in what is actually kind of nice. I'm not gonna lie like it's kinda cool to think what we're saying. Right. You know, I always pictured all my favorite podcasters recording the night before. If you can say you're listening to them. Like the heavily of, of the conversation, we have been critiqued before for being a little too far in advance. So here you go for all of our listeners, a metric Quested topic and a nearly live episode. Yes. Exactly. So it is actually saw her as a recording. This is mid June. We've been getting ourselves into summer here that we're both kids out of school in so lot of people are thinking about how to have fun with their family over the summer managed life. But you know not break the Bank as well. So we collected a lot of frugal tips from people on over Instagram on our blogs in the wanna share some of those end our own as well. So shall we go right into? Yes, I'm going to introduce our organizational structure just because I felt like sometimes when we do these source episodes. We have just such bonanza that we wanted to put some kind of order to it. So we're going to start with some of Laura's favourite tips segue into some of my. Favorite tips and then finished with a bonanza of listener tips, or at least the sort of the best ones that we picked from there. In fact, there may be so much material here that I could sense, the second episode coming, but we will begin with what we've got today at shirts out that the people who listen to this podcast, thank about how to spend their money so good to now show one triple tip, as you are thinking about summer activities. And this is because my kids are actually invitation rival school this week. Is that these are often the cheapest camps around. I think ours is like fifty dollars per kid per week, whereas a lot of like, you know, similar our can't run two hundred dollars per kid per week. And so, you know, obviously, if you are not of fear of the different religion, or you know, opposed to religious instruction or such than than this is a tip for you. But a lot of houses of worship do offer like vacation bible schools. And these are very cheap can't so you don't have to get never church say you could go to lots of them. So, for instance, you know, if you are a Presbyterian, could send your kids to a Presbyterian, one, it also send your kids to a Methodist one you consider kits tuna Piscopo line like probably is not going to be, too controversial for you within those different ones, and get the kids out of the house for pretty cheap for much of the summer, another one, we joined the YMCA, which is a fairly affordable gym membership because it is aimed at families. So there's a family plan and the cool thing about it. There's one is that, you know, indoor pool so year round entertainment, Vert for the price of going there. Also very kid from in general. So the might oldest son can go lift weights..
"frugal" Discussed on Radical Personal Finance
"Thus, frugality is not optional. Now, notice that frugality is a subjective word rather than an objective word. When I use the term frugality you should immediately think about for galaxy in terms of scale, what is frugal for one person may not be frugal for another person. Give you an example purchasing for somebody who is an aspirational spender. They wanna spend it a high lifestyle for that person purchasing a five million dollar home may not be. Frugal expense if that person doesn't have significant wealth. If they don't have a large amounts of assets that are throwing off investment income for them, they don't have a very high income that five million dollar home may be one of the most expensive and costly things they do. It is not at all frugal. But if you look at another person for another person, owning a five million dollar home may be an extremely frugal purchase, even though it doesn't look objectively like an inexpensive frugal home in my experience is not uncommon to find young working couples that have a household income of perhaps seventy five eighty one hundred thousand dollars. It's not uncommon to find young couples like this spending two hundred two hundred and fifty to three hundred thousand dollars purchasing home. At least we're. I'm from here in south Florida. It that says not unusual. This is not uncommon. But if you think about what that means in terms of wealth, then for that person, let's say that they're earning eighty thousand dollars. Per year, and they are spending three hundred thousand dollars on a home. They are spending what is quivalent to almost four years of income purchasing a house, and it's also not uncommon when people are purchasing this kind of house for them not to have any real significant savings. They may be enrolled in a 401K plan at work and have ten or fifteen thousand dollars. They may have saved up a small down payment. But perhaps this is an FA loan where they only had to come up with a three percent down payments. Maybe they're putting down ten thousand dollars something along that range. So for this person purchasing this three hundred thousand dollar home is a fairly expensive thing when compared to their income and to their asset. Now let's turn it around. Let's say that somebody has a net worth of twenty million dollars and they've accumulated this net worth over course of years through business or through their own personal investments and with this network of twenty million dollars. Let's just use a very simple, very conservative. Give idea of the four percent rule the for four percent rule, meaning that this is producing eight.
"frugal" Discussed on Radical Personal Finance
"To talk to you about the lifestyles of the frugal and obscure, sounds exciting. Doesn't it lifestyles of the frugal and obscure, you know, they could make a TV show out of such a concept. In fact, I have seen some various videos of people who do enjoy showing off their for galaxy. Unfortunately, if one were to make a TV show about the lifestyles of the frugal and obscure, it would violate the second point of obscurity. You could make a TV show on the lifestyles of the frugal. But you couldn't really make a TV show on the lifestyles of the obscure. And yet I want you to consider this concept as a valuable outlined for you to implement in your own life to help you become wealthy and stay wealthy. Let me give you the two. Sentence summary of my thesis in today's show. Frugality is a pathway for you to become wealthy and obscurity is a pathway for you to remain wealthy. These two concepts are important. They're different phases of wealth accumulation. You have to figure out how to create an income stream, and then you have to figure out how to turn that income stream into valuable investments. That's wealth accumulation, wealth accumulation phase. And then after you've accumulated substantial or sufficient wealth, then you have to figure out how to preserve that. Well, that's the wealth preservation phase. This is where we talk about good investment planning, good asset protection planning, everything associated with wealth preservation, and then we move onto the wealth distribution phase and that wealth distribution phase might include things like retirement distribution strategies. It might include things like estate planning, how do we avoid excessive taxation or excessive cost and distributing our estate to our errors and and and and descendants or other causes that we, which. Wish to support. So wealth goes through these different phases. But in the early phases, especially frugality forms the cornerstone of your wealth building frugality is not optional. You must be frugal in order to become wealthy mixed plane. Why? No matter how much you earn, if you are not frugal, you won't have any money available for you to invest..
"frugal" Discussed on Optimal Finance Daily
"It's a minimalist monday edition of optimal finance daily episode four seventy six an introduction to frugal hedonism by any razor rowan with becoming minimalist dot com and i'm dan your host here each weekday but this is not just any week dade is christmas day so merry christmas to you if you are celebrating and today's minimalism post is from a guest author on becoming minimalist and by the way it was not planned that a talks about hedonism on christmas day before we get into today's post i want to ask if you have subscribed to our other for podcasts one of them optimal living daily covers minimalism personal development and productivity so if you like today's episode you're definitely going to like that show too just search for optimal living daily wherever you're hearing this show to find it along with the other shows but for now let's get right to today's post as we optimize your life an introduction to frugal hedonism by any razor rowan with becoming analysts dot com if you're hearing this blog it is almost certain that you like me live in one of the wealthiest countries in the world in an age of material convenience and luxury unimaginable to ninety nine percent of the humans who've come before us we should be ecstatic but most of us art we are clearly doing a very poor job of turning our historically unprecedented wealth into happiness so where do we go wrong and is there a way to grab the reins back and gallup into the golden meadows of contentment you'd think such a lucky society would be frolicking in answering this question was the motivation behind writing the art of frugal hedonism a guide to spending less well enjoying everything more now before you protests that frugal hedonism is surely a contradiction in terms keep listening for most of our species time on this planet we've suffered from being too cold to hungary and having to work too hard to meet basic needs we've had millennia to become programmed to always consume whatever we can get our hands on because tougher times could be lurking around the corner but now we've.