20 Episode results for "Frisch"

196: How COVID19 is Taking us Back to the Core of Training and Human Movement, Part I: Talks with Jeremy Frisch, Rob Assise and Dr. Tommy John | Sponsored by SimpliFaster

Just Fly Performance Podcast

59:54 min | 1 year ago

196: How COVID19 is Taking us Back to the Core of Training and Human Movement, Part I: Talks with Jeremy Frisch, Rob Assise and Dr. Tommy John | Sponsored by SimpliFaster

"Welcome back to another show. Thanks for being here. Everybody hope you doing well? And we have a little bit of a special episode today in light of the world happenings and the Corona virus canceling essentially everything and taking us as well taking us away from our our gyms and maybe in our tracks and are frequently used exercise equipment and training partners and training groups We all are finding ourselves in a little bit more. Minimal say things and that's what I wanted to talk about today When we get into the the states where we really have to pair training down to the BARE ESSENTIALS. It it big some questions not of ourselves. Not just in what we're doing and I think we see you. You can't go anywhere. These days on the internet or social media without seeing tons of body weight training and people working out their living rooms and it's great that people are moving. But I really in my own time. I've I've really felt a strong need to get to the core of not only movement practices and training and and which training is truly essential to the athlete. I WanNa be and and as well just the many athletes that I've been writing programs for it and have to convert things to body weight and just looking at training in a little bit of a New Light there but also asking some of the greater questions and the whys of all this and and I think some more questions that reach into higher levels of sport movement at large and these are all really great things to talk about. I'm excited to have these discussions. And as a result I think that when we go through these ways of contracting and expanding and when we start expanding again and we start getting access to more equipment and and and bigger training environments and get back into training groups. I hope that we're able to take some things with us in this time and so I have for the series. It's in two parts and each show is going to have three coaches for this show. We Have Jeremy Frisch robberies and Dr Tommy John Jeremy Frisch is the odor of chief performance in Clinton Massachusetts. He's been on the show several times and his guy absolutely love talking to not just on youth training but any training topic and Jeremy has an awesome ability to really take that that kid in all of us and to extrapolate that out in training and sport and and and does so in America. That's really practical engaging. I love talking to Jeremy and will be having him on today. Second is Robbie's rob is a track coach at home would floss more high school where he also teaches mathematics. Rob Was the guest on episode. Ninety six of the show. And I think that's what we were talking about. Some of the really cool stuff rob's doing in terms of Variability and reactivity and track and field training and later on rob wrote a couple really cool articles on extreme his experience with extreme isometrics and his results. He got from that and part of that journey. And it's it's mental mental and physical elements and so we're going to be touching a little bit more of that today. Finally we have Dr Tommy John Dr Tommy John. Also a multi. Time guests on the show and co-hosts Recent Co host where we had Jerry Frisch on his chiropractor author and sports performance coach. Tommy has been Not only a great guy to talk to in context of this show but someone who I've learned a ton from in the last year and he has an awesome message not just in training but also in regards to our own healing and wellbeing. So I'm thrilled to have Tommy Back Annex to bring the show to you guys. I think it was an awesome conversation. And so let's get onto episode one ninety six of the just fly. Performance podcast here. We Go Jeremy. Good to talk to you man. I feel like we talk about youth sports a lot and what would happen. I think about what happened if there was a big just atomic bomb so to speak dropped on the youth sports industry and it had to kind of restart from the ashes and on some level. Maybe were were there at least for the time being. But what do you think about that stuff with how kids are? What's what's what's happening in the level of kids in play right now with all that. Yeah well I think that you're stuck. You're stuck at home. You're stuck in your neighborhood and even are not even allowed you know. The kids are excited to be at a school right. You can't go anywhere you can't go to anyone's house you can't go on you know go play with any kids are not a close anyways so as we were saying before it's like. I think the one of the things that kids are doing a lot of that. I've seen it might have been doing it as ride bikes. You know because you typically away from each other. You're not too close not jumping wrestling like that. So I think that's one those things that You know we've talked about this before two things. The kids used to do that. Don't do anymore and this is one of a ride. Bikes is sort of like brought back from the ashes. Which is which is nice to see any other thing like we've been. We've been playing a lot of wiffle ball stick ball you know any of those games. We took the dog out the other day. I had up by one of my sons aluminum bat and I had aluminum bat. And we're GONNA tennis ball back and forth down the down the street to each other while the dog ran in the middle. You know what I mean. That's typically. He's at baseball practice or or or basketball practice. We even die. I don't know if you see my video but I we moved the We have a trampoline at our house and we moved the basketball hoop over above the trampoline. So that gets throwdown dunks and and play different games inside the inside trampoline which is pretty awesome too. So I know someone's going to get their hands header with gotten these days but still I'm worth I'll take that chance. Yeah they're gonNA be one of those youtube videos were like they're they're gets caught at their hanging upside down when I went out Saturday night my youngest son see seventy was like just hanging on the red after a dunk thinking these lebrons so you know it's keeping them busy and to keep it a move in and that's we need right now for sure. Yeah and it's going back at. Ci taking kids out of organized sports for the time being going back to the the fundamentals of everything the thing they probably should be doing more of right now anyways then I I like CR- with riding bikes to it. Just makes me think about all the all the creativity that comes out when kids ride bikes to you know you're coming. You're find different ways to go off curbs and and you know get around and then there's you know even though it's a bike and that's not necessarily running on the ground there's still. There's so many things that are happening. That are really exciting. Yeah Yeah for sure. There's a lot of like you know those those those little skills that you don't even think about like dynamic balance and and you know being able to like lateral balance. That's one of those ones right like side like you get you get good even like when you try to accelerate your like believing that bike like side to side while you're driving your feet it's route. I always loved how that looks when you see like Bmx guys racing stuff. So in of course the first thing my kids one of my kids did is the ramp who is that. They took their bike out. So everyone's riding down a little hill in China hit the ramp and jumping off the ramp and obviously someone falls right. Got To get up and scrape it off and stuff like that so but it's Yeah I feel like silver lining. I guess some of the things that are happening because of what's happening in the world where we're having to go back to things that that we did when we were kids you know so. It's it's exciting for I. Guess but I'm still not easy like my kids. Still my kids still have chromebooks and then they still WanNa go on there and and spend a Lotta time doing that. Stuff for playing. Ps four and all that but but You know that's one of those things where we have to deal with that to work around it yet. Yeah no I hear you. It's definitely a little bit of a balanced specially this age. But I I'd seen someone else posts out on social media. They said both for the first time in forever whatnot. I've seen Esau kids playing like in the neighborhood or something like that and I mean people like even just so many people who walk through my neighborhood as well you know what I mean just that I don't normally see just out for walks and trying to get outside Nocco stir-crazy inside their house so there was like two ladies walking around on Friday night at. They both had glasses of wine. Just walk into the streets hysterical hub. Jerry you had posted something about and I'm not too familiar with Something I I. I'm assuming someone had a more formal like he's pushups or like. Get your sweat on for kids. Type training thing you posted and versus as we've been talking about just kids playing and doing doing stuff right and so tell me a little bit about that in verse so that have been tallied versus some of the year. What your kids are doing. I think you ought to fund story to about your son had to run up the stairs and touch the various like furniture in a room and come back or so. Tell me about a little contrast between that type of mentality and then what you're doing so I think that it's not. I'm not trying to blame anyone but I think like you know. Probably some parents are adults. Think like Oh you know I do. This type of this type of exercise is good for me. It's probably good for kids and while moving is great for kids the only mean they don't respond or really care or have like the maturity to understand what exercise really is you know what I mean. They only movement they know games. They know things that engages them. It makes them happy. You know what I mean so I think that I think that trying to force them to do. Exercise is because you do it in or I should say an adult. Does it You Know I. It's obviously yeah. Movement is great but there's better ways in it's better ways to engage kids in there's better ways to get them to love movement that rather than get him to force them to do exercise in. It's like everybody way program. It's gotta be like just like you got to the ideas like to be out of breast while if you want kids to be out of breath outside play game of tag or play a game of hide seek or you know. Play a game of like a chase. Where like you have to run down. Play pickle those games kids have fun. There's objective they can they? There's A. There's a goal you know you've got to be safe for. You're going to be out you know there's things like that that they totally grasp and understand And so that's why I think those type of activities are so much better than just can't get the try to exercise you know. Obviously there's a point where a kid probably can exercise like I have a son that is He'll be thirteen in in a month right and he the day he was. He didn't WanNa go outside. Blais you know play with younger kids so I was like. Why don't you go downstairs in? You know go get a workout in. So he went out and did like you know thirty seconds so lunches medicine lamps and you know he did some he doesn't care about swings and things like that so he's sort of getting making that transition whereas like my younger my youngest son you know. He'll he'll plan a trampoline. He'll run around. He'll ask me to make him an obstacle course. Who WANNA wrestle? Daughter judge gymnastics so I brought home some gymnastics mats and she does cartwheels and flips and things like that. You know what I mean. So I think that's where you got to try to find movements and exercise and activities. That kids enjoy. That will lead them to do more than you know. Up Thirty minutes sweat of a body burns slut body binding videos like on-demand cast you know it's like that's not what does not might be good for an adult but not great for a kit. Yeah I feel like even even for adults to I I think about the idea of having the first five or ten minutes of something. Have some exploration and play to even for an adult. I think that stuff is good. Even for someone who's not nath later wasn't even necessarily an athlete just it. It's just engaging but I never I never. I should have thought about this. But I've never heard anyone mention that that spectrum of movement into exercising or how you know their mentality being different in how that paradigm shift and through the ages. I know you've talked about similar things but I never heard you frame it quite that way to make sense. I think like even like I'm you know. We were doing some gymnastics stuff yesterday in just literally in our living room because we have gymnastics. Matt and my wife walked by Martin. She's like Oh. Let me try a handstand like it's just you know you see one of Australia's it in the other one drives it then. Everyone's doing it so it's funny to see like we've talked about this before like my my two older sons who are growing like weeds. You know They have probably got more into sports now so they probably haven't done like a forward roll or shoulder. Roller some of those things in a while. It's funny to see how awkward they've gotten at them because they used to. When they were younger they would hit that stuff like it was nothing and now they've grown quite a bit and they haven't done to practice those things in a while and like to see them. Try those things again. It's pretty funny. 'cause they it's almost like they have to relearn it We spent some time just messing around doing role. Different shoulder rolls though forward rebels cartwheels and handstands. Things like that. Yesterday was hysterical to watch. I love it. That's awesome. Yeah it's it's really. Yeah when my kids in a growth spurt I'll have to. I'll have to keep an eye on how some of those skills have to be relearned with a growing body. It's crazy like they They're they're senator about you. Know their center of gravity and their balance order gets thrown off a little bit so is probably a great idea to revisit those things as they get older one hundred percent. I last thing quickly before we we finished this little up here is I know for you so obviously being an adult and more in the training stage. You've you Ford. This is death hitting training as you forward me An Ego plus Jay schrader workout. He said hardest hardest. Upper Body workout ever Can you tell us about what that was and what you've been doing? I guess too in this time. Now yes so I was so anytime you know I feel like any time I go on vacation or I have to go somewhere and I'll be with limited equipment. It's like Evil Evil Sport you know workouts and those type of ideas are just like totally perfect now because his middle equipment and just brutally hired and just does the trick in like in reality. It basically trains everything you could ever need right and so I started scrolling through some of those workouts that I've had I found that one and it was like you know I so extreme push up and then followed by like Talibans press for. I think it was like twenty or twenty five reps followed by like you know curl depressed with a towel and and I remember looking at it when I first got that. Got Hold of that workout and goddesses. Nothing and it's like you have to repeat that twelve times in it. I mean most people can't even hold up a push up for a minute just that you know that's enough for a lot of people just to try to get through one minute of good position right but then followed up with that. Dynamic movement of like benching towel would pressing a towel. I I've never like I've never had like my shoulders. Just be so pumped up in my life. And that's always my go-to like my college kids. When I go on vacation a Mike do this work out while you're away because I guarantee you won't even get through the whole thing. Yeah he's at hardest providing work. Whatever first I was like I was just thinking. Oh this doesn't doesn't seem so bad and then I was like Whoa. Yeah you're saying eleven rounds and that's Yeah I did. Like three rounds. Basically of at the other day. That was pretty girls. Like that's good for now. I'm going to build myself up from here. So yeah that's up is awesome. That's really awesome. Pretend like this on my own in downstairs. Now I have like You know I have a cat couple of kettlebells and I. Have you know my parallel where I can like? Do those type of exercises So lately I've been doing Plenty of kettlebells swings with a lot of ice. Oh extremes especially lunge. I've been doing I do have a just a bar with like five ten fifteen pounds and I've been doing a lot of like searcher toll. It still does from Tommy John Zurture like a is symmetric. Isometric magical in this yet my knees Bene- junk for like the last year and that's one of those exercises that just makes my legs and my bill good so I've been doing a lot at all pair those together so I'll do. Maybe like thirty seconds. Searcher ISO lunch with the right leg. And then I'll switch to the left and then I'll follow that up. What's up the dynamic like Like you know maybe fifteen twenty of swings. You know something like that. Do five rounds mean. You're working you're working hard than upper body similar. I've been I. Just someone gave me one of those Old Chin Chin up dip Things like brakes there. You can do chips in dips on them. So I'm always huge with chin-ups You know I'll do every time I train. I'LL TRY TO DO. Forty or fifty different variations. Different handgrips or hang. I like to hang too and I'm a huge fan of dips and so especially like in a Utah is so extreme depths. Probably one of the hardest things you can do trying to hold your entire body waited in a deep all the way down that position. So I'll do a lot because I feel like it's very difficult to like hold for long duration in on the debt. So I'll do like very short like maybe ten second. Hold come up and I'll do that for like three in a row. Three ten seconds for the last thirty seconds. And you know something like that would really I feel like I met my strength little bit of endurance pump? That you're looking for kind of gives everything I need the I. It's definitely a Goto. I've been using it a lot for my Maximum in smaller volumes have been using my recovery days like they had like three rounds. Are doing some like you've talked about like the lunges with the rebound the little dumbbell rebounds and trying to use that on my off days and smaller volumes. Just to kind of get myself. It's just fast to its official the rest of your day and it's real easy. Yup Yup and I like to move. I like the move from what exercise to the other. You know what I mean whether I'm bouncing back and forth between lodges and like swings or like genetics in depths are you know I'll do four like I'll do like lunches swings than dips chips. You know what I mean. I'll just kind of bounce and I'm not trying to fly right. I'm not trying to like go as fast I can like a debt circuit. A do one in. It's hard I catch my breath and then I'll move onto the next and do something else. You know what I mean. I'll just slowly work through that circuit four or five times and you know after after four or five rounds you pretty smoked tired of maybe takes pat half hour forty minutes. I get all my day. You know yeah. Let me say that I can go play boobs or if I want to do some some moving around I'll go play with my kids and make up some silly game you know. Yeah you get your on. Yes they really sectioning out the training and the movement so you're training your training and then you're going to moving outside of that. I'm going to train. I feel like I gotta be by myself and I really need to work hard and like and not like and then if I'm going to go play a do something else I go go off and do that you know. It's Kinda more recreational for me like we've been doing to like a Lotta Woods out a lot of hikes you know different trails to walk down and rock climb and things like that so my seven year old just like you know. He sees a rock. He has to climate so we do a lot of that stuff too. It's awesome but really cool as great talking about about all that stuff today and it's Yeah it's just fun to see again. How training when we're in a small environment. It really is just a mirror of. I think everything else that we do or the way we see it so Bingo Chattanooga Jeremy All right man great to talk to you and I wanted to take a quick break from the show to share with you a little bit about what our spots are simply faster dot com now has available in their store. You hear me mentioning the ultra of this show all the time about the free lab timing system in the K. Box which I have and use regularly but today wanted to share a little bit more about the bar speed monitoring units that simply faster house. Which is the gym wear and the New Portable Flex Unit? So let me start with the gym where I mentioned it regularly on the show. It's been referred to as the Cadillac of bar speed monitors. Carl Valley Calls It. A lab inside a lunchbox as the readings. You Get out of the gym work. Go well beyond typical concentric or just up the up phase of the lift velocities rather you can measure the entire shape of the barbell lift. In terms of east central velocity range of motion. Total work done total work being awesome by the way especially like comparing a long arm bench presser or six ten squatter versus a five eleven point guard. So you're getting all these extra metrics that you're not getting on other units it's perfect for teams wanting to match the weight room and the data synchronizes to software platforms such as coaching. Plus team builder. Athlete monitoring so new to the store is the flex which is the ultra portable and lower price. Travel version of the coaches favorite. Jim Wire so just like the gym. Where the flex measures the shape of each rep range of motion total work done. East Cedric Dynamics so for this and the gym aware this is the advantage that a force plate would have over just knowing how high you jump. You're getting a many other metrics and information that go into this unit of work compared to similar portable bar speed monitors this unit gets the entire up rather than a fraction. So you have here too awesome tools. And if you're interested in upping your game in the velocity based training bar speed world I would definitely recommend heading to the store at simply faster dot com and checking into these two units all right. Let's get back to the show. Rob Your man who I feel like your work. Your workout routine has perhaps been a little less impacted than a lot of people based off of the five minute lunch things that you were doing a year ago but can you tell us a little bit about the. What's your what is your workout Look like right now for you in with your daily schedule. Yeah so my big thing was just to Having more time just trying to get to the basics for me so that that has been the ice launch. process accumulating twenty minutes. A day in that position ten on each leg I'm trying to hang from a bar to stead hang or like an extremist pull up For five to ten minutes every day And then I been doing doctor Tommy John's Spinal hiding pretty regularly. I just mix that in throughout the course of the day And then I just go for walks and that's basically what I've been doing I'm GONNA probably did that for three weeks here. Because that's the time that will be offer school all right now. We'll see what happens going back but then I'll probably progress into something else or the other the simplicity. That is something that I think is important as we all As we all have have made adjustments. But you prefer. You wasn't really that much different necessarily because I think before all this you were doing something pretty similar right right. Yeah and it was. There's more variety on to it for sure I try to be just intuitive with a the the twentieth appealing. Twenty minutes for me. That was just more of a a new challenge for me just to see what the figure it was a good time to try something different and see what the outcomes of that would be a which have been somewhat similar to what. I was getting one. I was Twice a twice a day so it's become cool to see the results of that just about a week and a half into that now. Yeah so I know you wrote an article on this last year. That was extremely popular. But just doing just working up to a five minute. I saw lunch and just trying to go as long as you could work because I always my thoughts are always i. I like the eighty twenty principle like twenty percent of the work. It's eighty percent of the results. My thought process was always will. What what do you get in the last two or three minutes of that? Five minutes a Lenzi. You can't get in to. And so what is you went through that and getting a five minute? Eyeso- lunch Tell us about. Will I how you progress like what your time was starting and finishing and then what sort of changes did you notice as you started to get better at the first session? I think I did. I was at about a minute. Twenty and And I felt like it was the hardest thing I ever did just to get to a minute. Twenty odd cool thing for me was I was able to improve As pretty consistent with it at that time I was probably doing maybe five times a week and as able to improve pretty quickly But then I I definitely told and I was. Probably you know anywhere getting between three three and a half minutes. I think and I wasn't doing anything to kind of push that forward and then I finally decided Through our mutual friend who Give it a go And To do it twice a day and see what would happen. That definitely not quote me over. The edge were Three a week into that doing it like eleven points a week I was able to get to them the five minutes so it was definitely a battle and it was. It was basically just kind of being a wimp about it for for about seven months. Just not really trying to get to the five minutes like or doing something about it but then you know once committed to it. I was able to In terms of like what you get from that lasts like three to five. I mean I think there's obviously benefits going under three minutes. But if you've talked with Dr Mark what's where he talks about like that slightly of Energy Systems Like I felt like I could feel that like when I would be really struggling in like the last minute and a half Just to try to contract harder and I was able to to hold it longer. So it's just one of those things where you gotTa Kinda try it in see but for me. It was just more of A. I mean there was obviously the physical challenge but it was also just something that was Really Mentally demanding and I think that was probably the the biggest benefit for me like. I hated doing it while I was doing it. But then afterwards I just felt like a completely apiece and I've always leading up to trying to go into a session where you're going to try to push yourself fully. I was a challenge but I never regretted doing it afterwards. So what in terms of the mental resilience here for the last few minutes? I mean I I the way I see it. I I think Tommy's said this is well. I think but if you can get four minutes you can get five minutes and it really is and I think that maybe it's nothing to do with the energy system cycle and things like that but my thought and this is this is where I think I was afraid to go all in in the sense. That because I I my per- personally this is just me. I was a little skeptical of the any in terms of Adaptations to like speed and power. I think or preserving or anything like that and the thing that I'm going to be doing actually here soon. I finally have equipment for this but I got a moxie monitor and I want to see how blood oxygen is impacted throughout the course of this which to me that only fascinating stuff you know So anyways they'll being said what you're playing like. I think you play pick up basketball or anything like that like what did did you notice anything from like. Did movements fillmore effortless. Did you have more endurance on the court? Do any jumping or sprinting. The things that you noticed. What are we in terms of global transfer? What were some things that you were noticing The biggest one for me during the old man basketball's. I decided tired. I mean it was bizarre where I I wouldn't say it's like it's not the most competitive Oldman basketball and I'm one of the younger guys But it was like to a point where I mean I could literally just sprint like almost the whole time You know and it was the I despite like did not get tired In terms of like my ability to sprint or jump I don't know if I noticed much of a difference on how it'd be perky on there but I also wasn't doing sprint workouts at the time And like jumping on the cord. I don't I don't know if it was like easier to jumper It wasn't that part of it wasn't wasn't noticeable as more just the overall Endurance factor like just not being able to go As hard as I could pretty much the whole game you know for the most part so that was. That was the big one for me. Yeah so maybe a speed endurance component to it for sure cool that gets me thinking. I was kinda trying to connect these dots. 'cause I miss. I'm starting to do a lot more of the Jay schrader trading methods. Now it's emmy which is a blessing because I think there's it's I think it's easily misunderstood system or or just maybe under I just think people don't get into it and experiment with it enough and try to make it their own enough you know to. I think that's important too. And obviously Jays J. serving the one who invented all this in the first place and I was listening to a podcast heated with Ben Greenfield recently in amongst stories of all this. Like especially with the extreme. My Susan. Obviously things like the art are being used to and that using bats potential to eliminate muscle compensations. But it's the the big stories you hear like the endurance stories like the the marathoner half marathoner who basically just did the lunches eleven times a week or something like that and ran once a week at heights pace that race pace there a story on the bank repeal podcast but a swimmer were. They basically did something something like that. I think they're doing the wave and then going swimming faster so going back and forth but it is it does seem to be the endurance stories. And I've also had similar Guy Goes Michael. Tamkovich works for the SEAHAWKS. And he had told me that there was one of Jay's guys was up there and and his like repeat sprint ability was incredible something something to that tune and so but I guess he had only done. That player had only my sister three weeks. And Jason. Okay on that needed yourself. I I you know anyway. So bottom line is I feel like it. there's something to that and and repeat repeatability and for what it's worth you know a base or how long these are questions. I asked so. It's something that I'm interested in talking to you about. Yeah and the big thing you know. The the first phase of it from what I've heard is just establishing sort of I don't like the word base but establishing the base the the holds in making sure that you're able to get him proper position But there's navy explosive part of which I've done some of the lunch derivatives and things like that You know there's there's plenty of that within that system to In those things are fun for me. I've done drops and rebounds an jumped into jumped into lunch and those are definitely break up the monotony For sure So once this three week cycles over for me I think I'll probably go into some stuff. That more explosive type base to it but It's definitely I listened to that dog. Greenfield podcast as well. And it's pretty interesting This one was the one that I found also interesting word stat. Ability TO MAINTAIN POSITION AT HIGH VELOCITY. The is really kind of what it all comes down to the hour. I think Jay said muscles to to be like e centrally oriented with the muscles or something like that which actually gets me thinking of the embar. Gravity talk about falling. And it's almost like you're letting muscles you work directly. It's I think it's a similar just depends on your side of the vernacular because I think some people get the wrong impression when they hear the word falling or yielding. But I think that that it is I think it comes through mutual place so that was a real interesting show and I think that while I was just thinking if whoever gets quarantined like were still allowed to go on and walks in essential business. But I think anyone who's an endurance athlete and ends up like locked in their room. Wherever you are in the world should probably do lunges eleven times or whatever and then go make sure you do a Ron right before they lock you off. I guess keeping your social distance and all that and and then time yourself and then go and do the thing you know the eleven lunges a week and then go back in time and again and interesting to see what maybe push ups. Oh push up to me if you're a swimmer or something I don't know Three cool to see how that was able to help people maintain. I think it'd be a good grounds for a little experiment there. Yeah for sure. That'd be the time to do it. Yeah for sure so anyways. We'll very cool I was going to say to my I'm going to the planning on doing some of the rebounding stuff like a smaller dose. My my adaptation is America Days. Doing like not as long but a lot of the rebound Ian like the balanced lunges and that type stuff and so. I'm excited for. Its good good chance to learn. Learn more about myself in a little bit of neurology and how the body works in this condition. So Yeah it's always fun to do the drops in rebounds. It's catching a falling weight. Like things just turn on at the right time. You know It's sold for a lot of them. It's SORTA hard to mess up. If you're if you have a good base in in that position like your body your muscles will turn on the way that they're supposed to which isn't a good thing is dangerous for our athletes to in giving things for them to do because they have they can do shoulder rebound bicep rebounds because they have like a paper towel roll that they can catch you know and things like that so of the right on right now. I think this'll be a time where we can learn a lot of things new things about the body and a little bit more minimal environment. So thanks for your time today. Rob is talking. Yeah thank you just a quick note to in the aftermath of that show with Rob Rob had mentioned that when he unloaded from those extreme isometrics like a week or so of and unload he noticed a significant boost in his sprinting and vertical sprinting. Speed vertical jump so That was one thing that we didn't hit on the show but I did want to mention because I think it's important so now that you know that let's get on to the next segment with Dr Tommy John. So bodily training Tommy. I suppose not a lot of your workout programme has changed so pretty Satan Lotteries. Considering the circumstances. Everyone has asked me. They're like why aren't you posting workouts? Like now like in-home workouts everyone's posted. I'm like like the last eight years of my videos are those like I've been. I've been literally like. How is your training chains? Or how is your training that you're approaching change? How's your lifestyle changed? Everything is almost exactly the same. I'm just trying to dodge the hysteria bullets. More like that's it. That's a little more conditioning. Where I'm trying to dodge those bullets but yeah the training estate. Exactly the same I I. It's almost like I'm thankfully able to still be open. The chiropractic portion of my practice is still open. I've I've there's a little caution there As far as symptoms nobody coming up with symptoms washed. Wipe down the equipment. Keep the numbers. Super-low appointment only like certain things. I'll follow but other than that. I'm I honestly dude. I'm walking more. I logged forty miles in two days on the beach. Now when I walk okay and this is why push. I'm a big fan of walking for many reasons but one of the things like when I get fatigued. It's gluts fine like like glue. It's almost like it's almost like sprint. Fatigue like sprint get hamstring but like walking. I'll get gluts when I used to. Jog quads and niece right. It was just like quads. Quads quads needs and I could go into technique and all that other stuff maybe I could alter it. But was sprinting hamstrings beyond fire. Fire training way right Walking gluts and anterior tip enter to be Alice right so I walked so much because of this new thing. I'm done earlier in the day like I'm done kind of three three thirty so I just get out and I'll go walk keeping my social distance and everything else but I'll I'll log miles dude. My left anterior tip is so flipping sore. It's on the verge. It's not injured. I would not call it injury but it was just like I went from logging. These good decent miles to like. Oh my God and now it's just I'm having to now up my training even more because I found a leak in my my typing. I found a leak in my system. The Energy League coming out of my left interior tip so I've got some things to address but I thought it was interesting. My training has not changed much but miles in walking. Have and I'm feeling it and I feel gluten into your tim when I start logging like like getting after miles so I think my yeah. Hell Yeah. I I think the reasons the reasons you like walking in that long walks good is it should go without saying but if you care to expand upon that just a little bit and benefits. Yeah so I feel The creative side of me comes out and as you know. We're we're all artists right whether it's programming or or bringing in information in a creative way to to get created to into a digestible manner for our audience right like I just get these ideas on things that I could do. Or podcast ideas are. It doesn't if I'm sitting in my apartment just staring off it doesn't it doesn't happen but soon as I start walking home so from a creative standpoint I know that researchers showed that another reason it boosts para sympathetic activity like boost the regenerating the calming the repair. And I think we all need that. Whether we're sympathetic dominant admittedly consciously or just anytime. We're just hanging out now. I don't know how we even exist with anybody. And you're not bringing on taking on their their baggage their energetic baggage right so any chance we get to offer whether it's however you going to do that in boosting. Patterson pathetic response. I'll I'll do that because when I'm done with these long walks literally. It's almost like a long at the end of a long meditation or at the end like just like who I'm just like middle boom like just stable across the board almost just like if you wanNA screw with me. That's the time to screw with me because I'm not going to do anything. I'll literally be tolerant so much more like all right cool like almost a drug and do state that I have been at in twenty five years or something like that but twenty years but Yeah and then there's also the besides appear sympathetic loosen just healing response. I love exploration like. I think there's that part of the child still inside me. Obviously where you try to barricade a kid in the kitchen it right and they they will do everything. Or they're in the cupboard pulling out pants. They're just exploring constant constant constant stimulus and I love walking because it's an ever changing environment. It's outside nothing's the same like everything is almost like new. And it's like what you've lived in that place for five years. You've done that Walker. You've done that path. I know there's different people. There's different growth of flowers. There's different shade of light. There's different smells. There's different field. There's different temperature. I like everything. My experience is completely different when you focus on the on the smaller details of those walks in. It's almost like a movie like Lakers. Just like these images just passing in front of me and I just. I can't get enough of them that I almost have to watch out where I'm going because I'll get so far away and I'll forget that I gotta go back. I'll I'll literally contemplate Uber and I'm like no you little bitch you can't do man you stand for this whole thing like stop. Just take a nap or something but don't Kaluga But I do get so far away from my house. Sometimes it takes me so long to get back And then another thing. When you walk you pump your sacred sacred pumps helps that cerebrospinal. Fluid flush which according to some takes twelve hours to totally create a cycle or whatever through respiration and walking. I love both of them. Saw breathe nasal as I walk. You know which kind of adds to that person pathetic response in Damn Dude? I just on the big not like I'm trying not to check the box. Time guy kind of guy you know this. And so when I do walk very intent full when I do walk like I'm connecting with why. I'm walking connecting with ideas and connect with my body. I can literally see and feel that fluid like I try to picture it. You know what you mean like as a positive flow going up into dating my brain and sweeping out whatever. It doesn't need to be there and putting it back out sending it out into the lips and that's coming out. It's coming on my skin or its discount. That's my pictures. Oddly to say I don't I don't know if anybody else takes your sadder experiences that but when I go on those walks that is something Those are the things that I kind of the reasons I keep them in my life and I'm trying to promote them as much as possible To all clientele of any age. You know our first year. You know this with kids and we all went through this right our first year or fifteen months is everything is geared around moving towards this one single goal. What's that to stand walk so because it took that long and that was like our mantra for like these crazy amount of time of our life. Damn it must be important. That's something that I respect very much. The human capacity is the ability to walk. And then if you can walk real well I think you can run. If you can run real well you should be able to like. It's almost like a foundational Athletic Bell. Bottom of the pyramid type. Move like be able to walk real well. We always look at gate or cross crawled patterning. Right like what? What better representation of than than walking? And you've seen this. I don't know if you've seen you observe your athletes when I'll observe them and I watch them walk in from their car. Not a lot of them walk well like they don't they don't like slow. You know what I mean. That's almost like a tenth like pimps skip or limp or whatever. They're called the pimp or I don't even know whatever it's GonNa you know what I mean like where there's a little rhythm to it and it's like all right. That's just his. He kind of made her. That's hers. They're all awkward. And they don't they don't know how and then you go ahead and put them into a cross crawl test or have to have them sync it up when they're tired or load them or stimulate them in some way through training and they dislike discombobulated. They dislike fall apart Have you ever Seen Zion Williamson Walk? I haven't paid at. Maybe but I haven't paid attention to it. It says so I only know because who was it who was working for stack was writing for stack Tampa yeah yeah. I apologize so badly for forgetting his name. He's no longer with stacked but We were talking about design Williamson injury. The name we were talking about something he had brought up. I didn't know this but he had brought up his watch them walk. And it's real like and then somebody maids like somebody's posting those. Those videos that go viral were they. They imitate the different players. And there's a guy and he's like the way he walks. Larry Sarcoma God and then they go back and try to watch signed Williamson. Walk and I guess that's one of the things are working with whoever is training with maybe someplace in California right. I heard that they were trying to retool his gate and stuff like that and I was trying to figure out what they're doing I didn't know I was like. I wonder what they're doing right. It's kind of cool right. It makes you think I think they even mentioned in Baxter homes article about how the pediatric ACL is on surgeries on the increase. Because of the the butchering of the sports system in in youth basketball and he was talking a lot about that and they said Sign Williamson might be a product of the American system. And if he wasn't such a freak he wouldn't have survived so long. You know the guys freak. I mean he's just a freak and all sense of the word and they had to throw out the old model to try to train because he doesn't Rehab normally doesn't train how there's any model for anybody because all humans should be unique right like we should all kind of look at them and then you need in a unique manner I think But yeah they. They analyzed his gate. And we're trying to fix something and I was like what is his gate. And then you go look and try to find video him walking. It's very very interesting. Whatever that means I don't know but again coming back to a human being should be able to to walk. Yes yes very well as you were talking a couple of things. Kinda hitting me. One was I think world leaders more world leaders to make decisions in the midst of like. Everyone's got to start walking on the beach. And after like three or four miles and then they can start talking about that before like before. These big big gatherings. Yeah that'd be a there'd be interesting to see I also get to I. Just I've been really thinking about the idea of. I think it's important for coaches especially if anybody anybody but in coaching to have a creative practice. Because I think we so often don't and there's a lot of different ways of having that something I try to do more is inspired by Paul Cater. More like art like my daughter draws with watercolor trying to draw with her and stuff like that. But that's awesome I. It's it's it's good. It's it's but also just I before I was married like seven years ago. Eight years ago I would. I was doing long walks too. I remember I walked like I probably walked about six miles one way and six miles the other one day and just Lipponen an audio book and it was awesome. That and you're right. It's there's something to that. That's it's almost like in our genes like the ability for humans to walk long distances. Because I think yeah. What did you say something about the creative spark something else? Dr? Kelly Brogan. She wrote on yourself holistic psychiatrist. She made a interesting comment. I don't know if I talk to you about it when you visit it or if it was on one of our other talks that were recorded but she says the artist like the creative side of us. The artist save us is is the element that truly heals us. That is the the the head of our ability to heal and she goes the reason being. The artists sees no limits. The artists seasonal plan the artists seasonal. There's no it's just this open. What is possible in this whole thing? And that's where we kinda gotta go whether it's performance or healing right that stuck with me so much because I'm like. Wow and even those people that will say. I'm not creative. I'm not an artist. Everybody is to an extent. You know what I mean right like there might be some people like. I can't program for Shit you but but still that might. It's almost like we're being too hard on ourselves to because we don't come up with like but it's probably better than what you think it is to. You know what I mean. And is the artists like the artist. It's like that perfect site. You which I have when I down three drawings in my life charcoal drawings but I'm very they take like twenty five hours and one of full of fruit in high school one of an ex girlfriend and one of my brother. My late brother. And there's the two sides of me the artists I just gets into it and I. I like comeback away after four hours down on the page and I'm like Oh my Gosh. Oh Hell Yeah. Alright I walk away. Then there's this side of me. That's the analytical side that in the middle of the night. I opened my eyes wake up and I'm like his right eye is not exact and I'll go into the kitchen and the race's right I and I'm like Oh my God what's wrong with you and those who don't get along. You know what I mean so we but I feel like we all have battles in varying degrees. Where sometimes the analytical is big Brawny Beeston? The artist is a tiny person. Or you know. The artist is the beast and the the analytical the so I think it's nice harmonious relationship where we we all have that expression inside us if it's like boundless right color within the lines what lines or the past you know somebody chooses the hard path through the easy path that somebody says you're assuming I see a path like I don't know who said that or whatever but that always stood out I was like that's pretty bad ass. You know the I as creativity and I couldn't agree more. I think that creativity is. It's almost I look at the way that I think. A lot of coaching. Especially on the organizational level is driven. It's data in its evidence base. I there's nothing wrong with There's nothing wrong with research. But I think if everything has to be the analytical and you aren't you aren't putting a priority on the ability to create and to into it and to read the situation artistically. I think that's a problem. And so I I mean I I definitely I think my the admitted. My brain is bias more towards creativity with analytical as necessary. That's just my bias. And not that. I don't like going through research for various purposes. But I hear you I would like to. I was GonNa ask you though you know it nature right like I feel like that's the end this with the current training situation for a lot of people myself included viewed as a huge blessing like just the inherent creativity that comes with finding out or figuring out how to train in your environment and it's like trees or you got this these rocks or this hill. Okay go figure something out and that time to me is always been far more rewarding than than figuring out a scheme in the gym where it's like you have the same equipment every day. Here's some barbells. Here's a track. Find it period ization scheme and I like that too like a and it's cool to find a real good one like. Oh Yeah. This was awesome but that that inherent artists side of you that that inner artistic animal loves the rocky. It's it's it's the rocky trinity here. Here's some here's some pieces of your environment and now figure it out and And I was ever really enjoyed that and I know the voice talked about like nature is your gym and things like that as well and I we always refer back to this and we loved I. Just he's awesome but Jeremy Frisch will say you know there's a there's a rock in the middle of the field and he won't Q. The kids at all just shown the rock and they end up turning into an obstacle and they she'll sixteen different ways of leaping it right and landing sixteen different ways and it's like there you go so it's almost like. I feel like we connect to a deeper level now. Now I love both right like you said and I love connecting the reason behind both your intention behind both so if we creative in yourself was the apparatus or you really had to figure out how to control your body around and awkwardly shopped unstable or slippery or cold or can't grip. Well it's not ergonomically sound which I tries me up a wall like you. You're the ergonomics you figure it out. You know what I if something simple like. We're GONNA do the work for us like we should struggle a little more and then use what we learned there. When we bring it back to bars and and Levers and pulleys in a gym in fixed setting and then whatever's going on there we apply when we can create if I feel like there's a blend there's an absolute healthy blend that we could all use as coaches or therapists or doctors are whoever's out there And the challenge is trying to connect at all. And that's why I keep saying these boxes like we don't check boxes. I trained outside at trained inside was a fun outside. Yeah they had fun. Okay but why do it though you know what I mean? I always asked that question by the helmet. Doing this and somebody'll literally teacher you've done with your sets when I'm training insight. Yeah why why are you done because I became disinterested and they just laugh everytime I use that answer and they're just like what am I. I lost my want to do it like I'm not doing it just to do it. You know what I mean like. Oh but you're training check but you're doing hip flexor stretch check. Why am I not amazing for a healed or why am I not successful? I did all these things that all these superstars do. What the Hell No. I got disinterested. It doesn't mean I- devalue it or disrespecting it I'm just I'm not there right now and then I may get interested later on now. I have the freedom as an adult who runs a practice round competing anymore except myself in life and anything life brings me but even as a baseball player. It's like okay or as a as a competitive basketball player. Whatever I was doing. Why am I doing this? That's right that's right. That's right. I wanted to hit an opposite field home run or wanted to shoot a free throw without leaving the my feet you know when I was first getting a do it right like shooting. A free throw without jumping was like the biggest graduating step of like no way shot a free throw the jumping or dunk or to do something right like whatever it is that why like that like that reasoning has to tie it altogether so whatever. Reason is outside like whatever's going. Why are we doing this? Oh Hell era and that bottom line sometimes because it's just F- and fun that's it because it's fun and then we got all these benefits afterwards and it was fun but I said 'cause I got corrected on a podcast those with Lori Bischoff and were talking shifts podcast and she was talking about training and she loved how he spoke about training. And then Sh- I kind of said like trainings not really fun nor should it be but I had to say because it's like the definition of training right. We don't really know what that means anymore because so many people do so many things it's like. What is training really like? We don't know but it depends what you're trying to talk about so I said training has to be stimulating enough and upsetting enough to change you. You know and if it's not then you're not being changed being changed his uncomfortable and she's like yeah. Yeah well I'd like to. I'd like to go a step further and be like you know. I really love biking and I love you know jogging and I just think that sometimes doing things you love is great training and I was like I. Didn't you know I was trying to just say well? Those are things that you do as an expression of your training is my but if you tried to bike or jog you know as a healing apparatus or to continue on and then sometimes at some point. You're going to not be able to do that will then. What do I do train do not? That's what I think. Training is is whatever the things are that provide for those more complex skills whether it's running jumping shuping shooting throwing biking climbing those more advanced things that are fun. There are things I love to do. That are fun but the training stuff I do that. Allow me to have a good time. You know yeah that makes good sense talking with Jeremy. Jeremy will be on this little mini series earth segment. Let's talk about that spectrum where children love to play a children's all play and then once you get leads eleven twelve thirteen. When you're ready. That meter can start to go into training and right and it's interesting to define that right. 'cause I I and I agree a part of me with the you know. What's the intention behind this? I see people posting the endless living room workouts. And I'm like are you having fun? I mean what's I mean? If you're outcome is to just straight up get jacked and you want to. Do you know two hundred three hundred push ups and there's I could see some intention behind that you know what I'm saying like if you're really motivated to do that but if it's just a sweat and stay in shape like I don't know there's gotTa be more fun things than just doing this like on a level. I don't know there's gotta be something more than that so it's like tired. It's like I just WanNa get tired because somehow tired means effective. It's like really like what if you ran a circle though like just really fast circuits dealers in the living room. Hey we dogs tails. We put a box in my living room. And it's like it's like maybe fourteen by fourteen or something and and and they maybe it's less than that the space they actually get to run. It's probably like ten by ten by ten or they actually get to run or less and they can. They can get full speed almost around that thing you know. They're like three so good for them. I can't acid so anyways that's awesome man. Well Hey I I hate to hit cut short but this being just a small segment. I mean this paid. We just keep talking well. Let's make an old podcast but now it's always good catch up with you about this stuff. Tommy it's It's always a great dose of reality with this thing we culturing and everything that goes behind it. So it's always good in. I love it and I respect a respect. Our ability to move its on trying to do is just get people. Moving again often often frequent a lot done done. Thanks Joel that does it for another episode. Thanks for being here with us. Those were three awesome talks with three great coaches and we have three more minutes you for next week as always if you enjoy this show and what we're doing you could really support us by leaving us a rating review on itunes or stitcher. Whatever you're listening to the show on. You can help our message by clicking that five-star Button and leaving a review. Also don't forget to visit our sponsors simply faster dot com supplies of high trading technology. Not just two teams and organizations but also for the individual if you're just looking to have something to measure your sprint speed timing free lap timing systems for the individual athlete and a whole lot of really cool trading tools that are at a great price with great customer service so be sure to check them out and support them. They've been a longtime sponsor for us. Okay we'll get to episode one ninety seven. I'm excited to get to that next week. And we'll see all then have a good one.

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Marketplace Marketing with Kevin Frisch, CMO of Wag!

Marketing Trends

48:25 min | 1 year ago

Marketplace Marketing with Kevin Frisch, CMO of Wag!

"I'm alec baldwin and you're listening to marketing trends and the leeds art week. Hello and welcome to marketing trends. This is producer ben wilson. Today's episode features interview with kevin frisch c._m._o. Of wag kevin also previously served as the head of performance marketing and c._r._m. For north america uber and has been a c._m._o. Multiple times including for companies like g._s._m. Games and snap fish on this episode of marketing trans kevin talks about the unique challenges and opportunities of marketing a marketplace. He also gives his best advice for first time. Komo talks about his favorite campaigns. He's ever been a part of and much more a big. Thank you to kevin for coming on the show. Please enjoy this interview with kevin frisch c._m._o. I'm o- of wack marketing trans is brought to you by salesforce dot bb marketing automation on the world's number one c._r._m. Are you ready to take your b._b. Marketing to new heights with part marketers can find an nurture leads close more deals and maximize r._o._i. Learn more by visiting dot dot com slash podcast or click on the link in our show notes. Here's your host ian face on. Welcome to marketing trends. I mean phase phase on chief content officer here emission at oregon. We have in studio kevin what's gonna. How's it going great to be here. It's great to have you. This is a particularly particularly fun episode. We have a dog culture here. Toast your office dog running around and we're huge fans of wag and huge fans of you so we're gonna gonna get into a lot of the really cool stuff. You're doing it way ba i. How did you get into marketing. I started out way back. I'm a little older than i look. I have i have great skin and i'm sure your audience can see that i did consulting for a while and then i started doing pricing work with some companies and i ended up doing finance for for marketing departments and i spent a decent amount of time doing that and slowly over time i said wait. Why do the boring finance part in the marketing departments. Let's just be more of an analytical. A person involved directly in markings shifted from finance to marketing as as some of the best marketers. Do you know it's funny. There's so many martyrs has that ever different path and the financial path. I think really positions you will to be next to the business right yeah. I think you know when i'm talking to people. There's always like these two paths. There's the market is who were very much. Brand focused kind of you know they come in with the you know the black turtlenecks and kind of explain these mysterious things. There's the folks who are the other path. Were much more quantitative like you know. I'm not really sure what works and what doesn't but we can test it and figure it out and with technology. It's been kind of the the the accelerator to giving the analytical folks the like ammo they need and the storytelling folks the m._o. They need to do that further listeners who might not know. Can you share for more about wag. Yeah wag is basically <hes> in on-demand dog-walking platform so you know you're at work and you realize you're going to work late or even. If you have a sort of a regular recurring thing that you need to do we also sort of walk your dog whether it's during the day or during the evening we give your lock box. We can access your house. You don't need to be home. No walk your dog and you've had some really interesting stops at companies like uber jia sen snap fish fish. Tell me a little bit while you were so excited about the opportunity to be c._m._o. Egg well. The first thing is i love marketplace businesses. They have this this beautiful complexity to them. Which many days just hurts my brain and makes it very hard to do things but other times really exciting and then you know wagon particular condition being marketplace. It's just nice to be part of the company. That's trying to make this experience of owning a dog and having a pet just be easier so more fulfilling more people can do it and i just. I just really enjoyed being part of that. You know as someone who owns a dog and we have an office dog obviously obviously that we mentioned as well shot toasty and i and i watched host the relatively often there is so much like you know talk about customer pinpoints. There's so much pain around opportunities were dog owners feel like they can't do something right or they feel guilty about being late or going away for the weekend or those type of things that you kind of get that hamstrung effect. It seems like it's really valuable place to be a marketer because they're such like an obvious this like love for the animal but you also have this guilt side of things which it kinda sucks sometimes exactly we try to not do guilt marketing but you know i it can work pretty well. L. and there's almost this no pet parents have this realization this feeling of guilt but they don't necessarily say wait. I can actually solve that by kind of using accompany like wag to do it. They sort of feel bad and come home early and have their dogs not having optimal life whereas just making sure people understand. Hey there are options out there. They're not expensive. They're easy to use why not do that. Yeah and i think the thing that is really cool about the business for me as someone who is a dog owner her that it's just in time and scheduled right and or right and i think that a lot of the times you as a pet owner just things come come up right. It's the same you know same thing as any anything in life is like you have yet to work later. You have to do this or something or horrible traffic accident the fact that you can then and you know take action on that immediately whereas in the past you're like oh. Can i call my mom is she works. She add all she stuck in traffic like all those different things that come into play yeah exactly and and it's even you know what we see from more and more of our pet parents is. They don't use us when they need to the u._s. when they'd like to so yeah maybe your dog doesn't need to take a walk. If you're gonna be out you know you won't be home till seven but why not you know it's better for your dog to get more exercise. They have a better day and they probably have a new fund friend to play with. So do you feel like for those of you listening. You may not know this but it is one of the questions on our questionnaire or when you come to work for the company of is it okay if you walk the office dog. That's real thing. Some people don't wanna walk the dog. That's fine but shout out to catherine or customer. Success manager always always ends up walking naito. Stay nice <hes> this type of market place where there is you know this huge explosion asian of the gig economy. There's huge explosion of people who can figure out to make money in new ways especially doing something like walking dog which is really fun and you have breath millions and millions of americans who who owned dogs sixty million households. If you're counting yeah there you go. Tell me a little bit more about like what it's like marketing this marketplace in particular and some of the things that are really exciting. I think <hes> there's a few things that make wag as a marketplace business a a little different. The first one i would say is that the dog walkers really love their job. <hes> you know a lot of them. Are you know their doglovers who often can't own a dog because maybe they don't have the time maybe kind of where they're living doesn't allow it <hes> and they look forward to walking dogs and it's also great exercise so so i would say compared to a lot of other gig economies where on the supply side as it's called. It's always challenging. There's a lot of issues shoes. You're trying to get more supply. Are walkers actually really enjoy walking and actually look forward to and of course they need to get paid and expect to get paid and we do that well as well but they really like it that it is a huge differentiator but it's funny because it's such a massive need right. It's like it is the ultimate you know. One plus one equals three scenario for marketplace place when the people who are doing it love it other than i guess a little but a wear and tear on their shoes <hes> not much of an expenditure from the from the walkers standpoint point exactly exactly so. Were there certain things that you know as you look at positioning this company that you're select signals in the market things that you're looking at you talked about you. Don't wanna do you know necessarily guilt advertising. How do you view marketing away. I think for us the really interesting opportunities right now. Everyone who kinda realizes they need this sort of service like we're getting customers. Were growing really well until happening. The ultimate thing i would like to get to is that if you own a dog you should have a dog walker and it should be wag right like everyone should know you. You don't need to but like you don't need to exercise either but you do right. I don't but anyway but we all right so as part of owning a dog. You should have a walker walker who comes and gives that dog a little exercise little playtime during the day right and so that for me is really interesting challenge. How do i unlock this where kind of all sixty million households at have have a pet or have a dog kinda yeah. This is part of dog ownership like just by getting dog toys of course you do that. You don't have to but of course you do and this just becomes part of app. How do you have any data yet on like dog breed by like if you own a husky you should have four hours ars today of blocking it out. We actually are the answer is we don't have anything we've put out there yet but we are starting to track kind of like which sort of dogs take the longer types of walks in the other thing. We're tracking is <hes> which talks takes the most bathroom breaks during a wa started to sort of put out some of this information on so. That's so exciting but it's funny like i love border collies. They're just amazingly cool but i could never get a border collie because i'm like the amount of energy required but now could i. I check it. Exactly we wanna make it easy for anyone who wants a dog to get one see. That's interesting and i think part of the fact that the people who are walking them in a lot the cases or people who can't figure it out. I think is also fund. What you hear from like the walking side again you know from the walking walking side they when we asked them hey you know what could we do better and things like that. You know the thing they want to say. You know we'd like more business. More people great too but generally they are quite happy with doing this so they. They sometimes want us to be able to schedule better. It's like hey. It would be nice if we could if i could group all my walks together is their way data kind of have more interaction with the pet parents such that i could say hey i have you know what i'm doing at one and one at four in one at two could i kind of move the four four o'clock one to one thirty so i can organize it a better so that kind of stuff but overall. They're very satisfied. What about like walking multiple dogs and things like that. We've looked at bad add that you know right now. What wag offers is sort of a single a single walker with a dog. If you have two dogs in your household will obviously walk in both because the walks or basically you know half an hour sometimes the longer it turns out to be a little bit difficult to pick up a dog because remember a lot of our walkers are on foot. Pick up a dog. Go the next house. Secure the first dog somehow when you go into the second how to get that dog now. You have two dogs now pretty much. I dog walk is kind of running over. It's not that easy to do and look a lot of people like to throw have that very personal service or in totally by my dog. Doesn't she struggles to play. She plays nice with other dogs but but she seems very nice when i walked in here this toasty so i saw my that's not your dad. That's office office. Dogged outlets are are cia's but yeah no she. I mean she's a little older and she's kind of lives her life. <hes> the young got attacked a few times. She's like i'm. I'm good on this on this whole thing so that makes sense when it comes to like marketing challenges challenges. Were there other things that perhaps you learn from your time at uber or lessons that you bring to wag in terms of marketing marketplace. I i would say for marketplace kind of knowing which of sort of your tools to use depending on what the issues are like you know there is we're doing for example more acquisition. There is doing more promotions to either side of the market doing incentives to existing customers on either side of the market and when you're looking at a particular challenge in a moment in time in the business getting a sense of which tool to apply where is something that uber got very good at and that's one of the things we're bringing to wag the other thing that you know i i saw uber was the importance of brand i would say lubar fantastic growth very very popular and then for those of you who might remember. We had a series of mishaps at you. You had delete uber. You had the susan fowler law. You have <hes> you know. He had our our former c._e._o. Kind of having a pretty strong interaction with the driver and what happened is all these customers who who really liked the uber product walked suddenly realized i didn't have a strong connection with the brand and so you had a lot of defections from uber because we hadn't created that connection so one of the things you you know. We're really very conscious dwags. How do we make sure that in addition to people loving the service which they do they build that strong faith with the brandini. We're new company. Were still still kind of early stage startup but that's one of the things we really need to be aware of yeah. I think it's really critical insight so many times especially with a product driven company you have have this new thing. That like really is completely different from anything. That's out there like the use case of. I'm standing on a street corner with my hand up in the air are with no idea of whether or not a cab is going to come to. I know exactly what a cab is going to come. It's gonna pick me up. It's gonna take me to my destination and i know how much it costs and it's gonna be like build. Seamlessly is like of course people loved that right. It's like this brand new thing in the world same thing with wag where it's like. Hey i'm gonna go straight from work to my date. I i need someone to walk. My dog like it's before that you had no kind of recourse right. So what are some of those things that you can do to make the brand experience the answer the customer experience something that's unique to yeah look there's. I can't talk about our roadmap but you know when you think about it. There is the pure core. We're offering that. It's on demand that it's a dog walk but there's a lot of things we can surround that with particular functionality within the app that creates that connection how we treat our walkers. I quite frankly is very important. That parents know that we treat our walkers very well. <hes> is very important as well. We're also we have some initiatives that are going to really help build more more of a kind of a community around folks who kind of own dogs and allowing them to connect better with each other so all things were layering on top of the product greet more that affiliation yeah yeah and i think especially in these marketplace businesses like your brand is whatever you know. The service provider is <unk> at the tip of the spear right. Whether it's the driver whether it's the the post made the you know whatever it is if the person shows up and does a fantastic job in talks glowingly about how they liked us service then that's getting told you know millions of times a month potentially if they all have a bad experience like your word of mouth marketing from the people who are there is going to be horrific. That's exactly right and you know even though most of our actual walks occur when the pet parent is not home because that's what a key benefit of the services most all of them have met their walkers at some point <hes> so there definitely is that connection there definitely is that can -cation so it's so important for russell for those walkers to say hey. I love doing this right and that makes the parents feel better. What about you know things like famous famous. Pet parents celebrity endorsements things like that. It seems like there's in even we can go done line to celebrity animals because there's you know instagram all this stuff that you know millions of followers. How do you view kind of the influence landscape walk. I think influences can be very important -portant. I i do think that our primary demographic is not what the primary demographic is of people who've responded influencers. There's there's some overlap there but influencers tend to focus on much younger younger folks that said <hes> we do find as we're doing more in the influence or space that it is it is very important because it allows us to explain how this use case can be different like i said than just the need but it's more the want so we're starting going to work with morton influencers to really source a hey you can just do this because it's a nice thing to do to your dog not because you have to yeah. That's a completely different. Positioning additioning denial traditionally heard for this sort of thing i mean i think that a lot of pet parents have especially. I have no idea how to do this and especially you look at like younger generation. You know you get your first job. You're finally starting to make some money. You have a little bit of disposable income. You're like hey. I'm going to go get a dog. Maybe the avid new significant other like we're gonna get a dog together sort of thing. There's kind of a lotta moments in there where there's a lot of confusion. There's a lot of i don't know what i'm supposed to do. You no you can read the blogs you can read the articles. Is there some amount of education of the market like. I feel like generally speaking. We have no idea like how how to how to guide and the closest thing is. If you end up getting you know go to doggy school or something like that. I mean that was for me. The most critical part was like i went to get training and learned how to be a parent because we had an awesome instructor <unk> have are you thinking about like education and content now yeah so a couple of things i when when we get a kind of a new pet parents even knew walker <hes> were overhauling a lot of what we do to sort of not just say here's how oh you use wag but also hear some just general how to take care of your dog and how to be a good parent <hes>. We also have a special thing. We're rolling out for pet parents. Who are our new parents or new pet parents to a puppy so all these things again. There's obviously how us wag but there's also i hear some tips tips and tricks. You can use to make sure and like i said we also are building some products that will allow pet parents within geographic area to connect with each other to seek sort of advice lies in insights and stuff like that what about like the broader kind of like shelter community and you know we've. We've actually interviewed s._p._c._a. International on this on emerging trends before you know there's a lot of education awareness around like in that community about what's going on locally seems like with such a powerful orphaned platform with like such a reach that you do. It seems like there's a lot of played to just really get people connected into the different spots of what's going on yeah. We we have relationships relationships with greater good. We have donated a certain amount per walk that we do to some of the organization so absolutely there's a lot of interaction there and again an the opportunity to really sort of educate kind of both both parties both the pet parents and these organizations on sort of how we can sort of help own a switch gears a little bit a to one of the other positions that you held as c._m._o. Snap fish. I think it was. I was junior year your senior year at west point and was using snap fish religiously 'cause we're taking a lot of photos back then <hes> specially they like of random stuff sending it to by to my mom's any it's my gramma doing all that stuff. I'm so curious back then of like this this really interesting time when you were there. Where iphone wasn't i think probably got iphone. One probably release. Yes i remember i didn't get the first one because i and i got iphone in three. He was the first one i got the iphone one. There was this new thing called twitter not really sure yup so it's a really interesting time in the market where most people had digital cameras at this point. The tons of photos were being taken. They were not getting anywhere and then nobody wanted to go down the street to wherever it was walgreens. There photos is developed or printed out. I'm just so curious about what you were working on. In any memorable stories yeah snap fish was very interesting. <hes> there had been been this snapface rode the wave of digital printing when it first started where everyone sort of started doing digital photography and then realize they they we're all just trapped on some memory card very small memory card at the time and so staff is really sort of road that wave of printing them and when i joined that sort of a lot of people put crossover <unk> digital so it's like what's the next wave of growth and how do you drive that and it was a couple of things. One of them was really saying. Look you can do more than just do prints so there was the law around basically photo books and things like that really sort of helping organize these memories. The other thing we want to do is really honestly encouraged people to print obviously it was good for us but even now when when you sort of look at how many photos you have from these certain periods your life like they're on some hard drive somewhere. Maybe like ivan. Tell my friends right now. I have a i have a two and a half year old kid. I tell them take a bunch of pictures and just print them. Yes printing yeah throw shoebox whatever it is but just print them because thirty two years from now what around with chris will survive so even you know. I'm very tech oriented but that's one thing we're getting that physical. Copy really makes a difference well one of the things. My mom is religious about this like every family event. She's tastes all the photos and makes a book and and gives it to all the kids and so now and they're so thin now so it's like you know i have like nineteen of these books on my bookshelf but it takes like probably a foot and a half of space like it's not like there you said enormous you go back through and you're like it's pretty cool to look back through these because i'm not exactly like scrolling back through instagram or friday man he didn't. You don't realize that until you you sort of say hey wait a second. There's like eight years of my life where there's really no record because i took them all with this phone. I put them on the site which i don't even know how to get two dozen even even exist. One of the interesting things is actually one of our most successful promotions we had got us on oprah was for your kids drawings and stuff like that just take photos does of them and put them in a photo book. Yeah instead of trying to save all these crinkly things on your fridge which eventually end up in a garage in a box where you can actually create little photo books with all your again your kids drawings and really save him. That's a great idea how i never heard that that's a great idea so you so you ran that campaign how that was <hes> <hes> that was the proudest moments for marketers is when you take down your servers right so that was one of the ones we <hes> we actually had run into some some of you know oprah's producers at some conference in sort of you know they were talking to us and we sort of explain this use case the one i explain to you and they're like wow that's that's amazing and it's again and not that many people use it for that but they really should and they were so taken by the idea that kind of the you know they. They talked about snap on their show and they sort of mentioned. This is a use case and it's like just destroyed. All are sort of infrastructure for a couple of weeks. It was amazing is really i mean that's a product marketing at one is like take. The use case is that people don't know about yet that in front of you know people in a creative way. I mean like it same thing same thing with wag with like. Did you know that x. Type the dog it goes <hes> goes to the bathroom more than the other dog like you're actually educating and informing people of just how to the live their life but your product is is at the end. That's one of the solutions yup exactly you talked about one campaign you know in our prep that you lower the price of one one of the products can show that sure <hes> snap fish used to be the standard price of twelve cents a print. It all seems so quaint now we we spent months deciding deciding. Do we want to lower it to nine cents print because the idea was that we potentially would have such volume growth because people are very fairly price sensitive to the cries single go double digits. Yes e- exactly this time it is it is and it had an amazing effect on the business really kind of kind of grew that part of the business quite a bit there or others within the industry that were really kind of upset because i thought we were commoditisation commoditised industry but for us we really trying to basically have more pete really more democratizing sizing them commodity right. Let's let's make this available so everyone can afford to just print more but i think it's funny that i think a lot of the competitors when you do certain things that you know when you drive. You're driving your competitor's crazy. It's probably a sign that like you're either doing something really dumb really right and it mehta's both yeah. That's what i say. We're used split testing. How are you doing now. What were the type of like. Were you paying for digital ads where buying t._v. spots redoing that. One was actually very hard to split test. We knew the impact that doing pricing on a promotional basis would do so we had all that information but the question is what would serve in everyday low price strategy so again. We built out a bunch of scenarios but we we basically had to just sort of jump in and do it. There was only so much you could task again at a lower everyday price. I did what about existing customers where people like happy upset. I mean i guess existing customers are gonna keep buying anyway like you know this was across the board. This was for existing. It's not i just an acquisition campaign for existing new customers. Wow so basically existing customers selling found out like hey going forward from now. It's nine cents a print and again. There volumes went up quite a bit as well. I wanna talk about your c._m._o. There for a little for years right longtime. Tell me i mean we. We've talked a little bit about games games on the on the podcast before but this time of epic growth for the gaming community with the rise of mobile low to look to pick into some the best practices that you saw marketing games so this one was really interesting. I <hes> you know our our main products. Were basically slots sort of mobile slot machines <hes> it wasn't gambling because you actually couldn't win any money you could you had tokens which we gave you a certain number free tokens per day and then if you ran out of those tokens you could buy additional tokens. That's how we monetize. It wasn't through ads then. If you ended up with many tokens you couldn't cash them out because if you're able to cash out your tokens gambling right and without that it's just you know gaming and so that was our model and it was actually a very very interesting business. It was the most highly concentrated ever been a point one percent zero point. One percents of our users were driving eighty percent of our revenue. Wow super super concentrated. There were also some it was a little more habitual and i'll give you the example that really this was a test that i was firmly against because i was clear was gonna fail to be clear and basically the acquisition team noticed that competitors are offering more free tokens for when he signed up than we were and they said hey we would like to offer instead of twelve thousand five hundred we would like to offer fifty one hundred thousand things like that seemed like a reasonable test of course the sierra mtm was very concerned about it because they were worried that if you kind of get more aggressive in your acquisition you're getting less qualified customers mors and they would miss their metrics so we ended up going with this task and the acquisition teams have slipped in not only doing you know the values we talked about but also having a one million leinen ten million free tokens offer for people in joint what turned out happened is people with these larger bank accounts essentially started betting more kind of per or spin they ran out of tokens generally just as quickly but then they went when they went to reopen by more tokens they brought bigger packages yeah so this is one of the rare things that increased your acquisition efficiency and increase your lifetime value and it was just unique. I i've actually never seen that. It's so was the insight there around. How people would you know be more comfortable at that price at a certain price point if that was their entry in correct you actually you got them. Comfortable would serve <unk> betting big amounts per spin and then when it came to bein more they said well. I don't wanna i don't wanna go back to the dollar blackjack table ivan. I've been playing one hundred dollars table to for things like that because slots in all of that is all you know traditionally been considered gambling but it really is like the blend of like gambling versus gaming rate is like is there a difference between words with friends or whatever buying no tokens to get to certain things versus playing a slot prod-vs doing whatever it is right. Did you ever feel like at that time that the type of data that you're getting was giving you insights like into the human psyche of this piece of it i mean it seems like you know you would have so much data about like casino behavior. Yeah we did get a lot of information. You can actually actually really watch obviously are slots were random but you could really watch what sort of random you know in certain customers took a certain path athen how a certain type of winning pattern you could really see the effect it had on. Did they come back the next day. Did they buy more because all the data was there say wow so for example if customers had a very unlucky streak kinda right at the beginning and lost all their tokens pretty quickly. They wouldn't come back because they felt. The game was ripping them off again. That's always going to happen to some fraction of the customers right because it's random yeah customers that went you know x percent above their initial kind of opening value value. Even if they ended up losing they felt like okay. At least the game was fair. See that's like one of those. Things like you know you look at vegas casinos or something like that or it's like if you lose all your money in fifteen minutes playing blackjack like they just give you an extra twenty five dollar token or something right or like a buffet like a bad beat buffet. This is a great idea some type of like bad thing because that sucks so much so much right yeah because you're like i just came here to play blackjack for four hours and amount of money and fifteen minutes. That's exactly <hes> because you're minimum like insanely high. I mean again like it's always those type of things those like especially old school the saab machine the casino. Oh really hasn't changed for fifty years. Essentially i mean there's digitisation but like really more or less is pretty similar and then you have like gaming companies. Come around the kind of like essentially disrupt that gal that ecosystem but you can now have insights into customer behavior and then you could offer them things that you know provide value on stuff like hey. This is randomized randomized but like here's a treat because like that really sucks yeah and actually we did that. We would actually give people essentially the bad things again because it was tokens. It's not wasn't huge financial burden because we're giving away something that you know. We didn't have to pay for and so we were able to do those sorts of things to help. Keep those customers and i think really every business business has those type of things you have some type of thing that is worth like limited resources or excuse me worth essentially just company resources but not necessarily a ton of time or effort you could give to your customers if they have a bad experience or if you know something happens that really doesn't actually the impact your bottomline that much but as east a show of faith. It's also interesting in many many analyses. I've done getting something wrong with the a customer and then fixing. It makes more loyal than if you'd never got it wrong in the first place yeah and even this what we're talking about a similar. It's like you know they lost a bunch of tokens and then you say hey look. I'm just giving this to you. They end up feeling better than someone that would have. Maybe fallas river more average path y- i mean and i think it's one of the lessons of uber that i think we're going to look back onto is that <hes> because of some of the outrage culture of how things are the company and that sort of stuff like the outrage around certain things. It's like we still have come back story and just because things were in great doesn't mean you can't turn it around. We're talking to a marketer about. Is this an airline line that one of their colleagues is running an airline. They're saying they're like essentially takes. It took them like four years to like rehaul the internal hard wiring of how they could fix the customer experience so like they have all these problems get slammed on twitter. They get slammed on. All this stuff is constantly in this person's like can't picks all of that because there's so many levels of complexity that have to do with like tons of regulatory issues so it's just like a slow burn but you figure like there's brands that are horrible that become great companies. There's brands that have great hide n._p._s. Scores that become terrible companies and i think a lot of times we just focus on like hey the you know the the stretch that you're there that you know you get crushed in the news. All people are gonna go onto the next next thing yeah. I i think consumers if you give them enough time or actually very forgiving and very reasonable you'd have to sort of do the right thing acknowledged your mistakes and and address it. Are there any of your campaigns. You've done your career. That are your favorites. I describe two of them actually the one g._s._m. Where we did that acquisition stuff and then the the oprah one was another one that we did it snap fish other campaigns that i i find kind of most elegant we we did some at uber and i can't really talk too much about them. Where what i loved about the most successful is that they were kind of offline campaigns involving a lot of t._v. and things like that but we found a way to track it down to the individual joel person while so we actually knew who had seen kind of which ads online and offline kind of over t._v. as well as digital and could release of of say okay now instead of using these attribution models where you sort of like it's super fancy data science math which i love abbas the hey. These are the folks that that saw at least these many spas and this. How did they convert versus ones. That didn't existing customers. That's all these things how did that. Increase their frequency versus not how did that shift their brand perception because you could actually talk to them say hey do you feel differently about the brand and we able to sort of track all these things and that for me. It was just kind of so exciting when you it kind of have that analytical sophistication tracking coming into the offline world. You can't just dangle something like that with at least giving like a little bit what what's like. Maybe one insight that you can share anything i mean. That's a that's a huge offline attribution. Is i mean i'd say one of the number one problems that we have with with most list the same as we talk. I'll say the lag between a change in brand affinity and it change in behavior is three you to six months interesting and you were in charge of driver and rider acquisition performance marketing and c._r._m. For north america for north america by the way. I think it's so funny that north america's segment went a third one of the country's doesn't speak the same language as well you you know it's just one of those funny things like any time i see like all in newburgh offense is actually. I should say it was u._s. And canada. I just call it north america but that's fair. Oh yes canada and mexico down was handled by the lat am team. What is i always think that stuff like it's not it wasn't indictment of that. I just meant in general like i always see the yeah like a pack and stuff like that and you're like australia's in the same margin. You're like what the you know just funny culturally. It's very different very different <hes> so do you think they're part of the success that uber had was that you had so much money to play with with that you could learn with like so many different types of experience or does that come into a process by analysis like is sometimes too much too much resources. I i think that's an interesting question. I think the amount of money uber had allowed uber took grow very very quickly possibly without really understanding what the essentially the market clearing prices are when when you're when you're subsidizing drivers by a lot and you're subsidizing consumers by a lot. You don't really know what it would look like. If you turned off those subsidies totally right <hes> and of course those are very rational for uber do because it's you know there's a lot of network. There's off scale benefits. You have competitors coming in and competitors are subsidized to you can't serve unilaterally disarm this arm but all that money in that market in general actually made it hard to figure out what would happen without all that money in the market. What about you know we touch in geography a second ago and thought it so interesting with a lot of these marketplace businesses that you have so much is location asian-based. If you have <hes> is different because your pet is wherever you are so if you're in toronto but your pet is still at home. I guess it doesn't necessarily matter as much but you know you have <unk> a two sided marketplace in whichever city obviously you absolutely do yeah and it's and you have whether it's wagner uber you think the two side marketplace in a city but it's actually not a city it's like a sub part of the city grape and then you want to slice it by time of day because your your pet parents in your walkers maybe walkers wanted kind of happen to be available here your parents there and it's like zip code level so the whole matching and figuring out what to do and how to fix in your acquisition channels don't work working code level. Even if you don't really acquire people in a certain zip code you can try and some of these platforms claim they can but they can't write you fundamentally acquire people to d._n._a. <unk> level is refined as you can get keeping things reasonable and then you need to have other tools to sort of make those adjustments for whether it's time of day or the sub geos. I always thought it was funny. Whenever out talk to like performance marketers are acquisition marketers and they were structured sure d- like in geographical areas and then you have bran which is like. We're doing regional campaigns. This isn't a brand campaign. Eh right and i saw those things are are so funny. It's like but like the district of columbia is within the broader landscape. So if you're running your grandad's people there are going to see it like you know. If you're running an ad on the super bowl everyone is gonna see no matter where you're from and it always felt like there's some unlevel of like weird competition between acquisition and brands you know perhaps those two things shouldn't be separate. You know <hes> in the first place but i'm curious as to what your thoughts are what you've seen in your career on kind of like best practices of how do align you know performance and acquisition and brand together yeah i. I think those two things being disconnected is just one of the areas that marketing as a industry has not yet solved and and there's lots of opinions on all sides and and none of them really kinda seem to work. I think one thing's i i will say it's pretty important to have them. Be part of the same teams companies. I've seen where they have the brand emir and the the performance marketing team here they end up just being so disconnected performance margaret like why don't so you know maybe there's some brand guidelines around the performance market spend all their time trying to work around them because i look i i gotta hit my number's going to do it works yeah. Maybe it's not quite what you brand person person want but i don't. I don't see you being held to the numbers so i'm not really gonna dan do what you say and the brand fokker started. Hey look you know we. We really need to sort of tell. This arc is the story in this narrative but they don't really have they only have one way to do it. With sort of brand heavy channels they're not leveraging in a way the performance market which is doing billions of impressions and so having them sort of unified fairly closely. I think is is really really important and and finding a way to do that not sure of having these two leaders who have kind of have a maybe a piece may be a war between each other. I had a head of acquisition marketing from a marketplace told me that this quarter there were only doing regional. I thought that was really. You're shaking your head and i was like only only regional this quarter. It seemed like it was silly. As is that silly. Well look it depends if you're in a marketplace business. You can say look magin like hey. Let's say you you don't need any walkers in eighty percent of your markets right because you have so many walkers then you say well doing a national walker thing doesn't make sense because eighty percent of my spend isn't going to her so i'm just gonna kinda really focus on some of these regions scrape price so so for the marketplace business again obviously anytime he narrow the geo something that gets the more expensive on a per unit basis but if it's only particular josie needed it could make sense if you have that very localized marketplace business as there's levels of complexity st you've worked for companies that i don't wanna say like are not as complex or extremely complex but when you have a marketplace like something where we had had <hes> an amazing conversation with you to me about market where they have all of these courses that they're doing so you actually segmenting the market get based off of all of these different types of courses because if i see a course for you know whatever i._t. Training i don't need that but if it's marketing trading maybe i do do you think that when you have something like dog walking or like writing that the level of complexity of types of messaging that you need to make sure that you're hitting a ton of different use cases or do you focus on you know one or two key themes that you kind of really hit on on over and over again i would say the complexity is around trying to keep everything in balance with all the various tools. You have the core. Messaging messaging doesn't vary that much but it's really cool. You're trying to talk to wear and how it is and again g._o. G._o. Time of day a below zip code all these things make it just so so interesting and in one of the things like as i've been thinking about it more like we think of these marketplace businesses kind of being complex complex and they are but some of the learnings that you get from there actually relevant to even your standard ecommerce business like ecommerce still has supply chains. They still have inventory. That's kind of supply right and so okay. If you have an oversupply of this product. How do you adjust the pricing to sort of maximize it. It's even more interesting cresting if that product is going bad like it's flowers right so you can't just leave it in a warehouse somewhere so a lot of companies that you don't think of as marketplace companies actually have a lot of those same dynamics mix but the marketers don't always think of that way. They're just like okay. I'm just focused on demand. They're not always looking back at like. Wait a second. Let me understand kind of what my supplier inventory looks like an adjust accordingly final piece on that i do wanna touch on your time at at pro flowers because one of the things without super fascinating was that you help the company avoid hidden high cost orders. I'm curious to to what that is what you did so this was a while ago before four. There was a lot of sophisticated analytics around and what was happening at many companies was at a lot of folks. Were going kind of on averages and not really understand the concept of incremental right so let's say hey i know new customers worth twenty dollars and right now. I'm paying fifteen dollars. The new customer see might say hey. That's great. Let me kind of pay twenty dollars per new customer and i'll get a bunch of new customers the promising and it's so obvious b-best now but this is this is my time ago right like yeah. You can get your average up to twenty. But how much did you pay for those additional customers that that you got from moving from fifteen to twenty dollars because now you paid more acquisition costs for everyone and was turning out that you know a new customer is worth in this example twenty dollars and we're you're paying like three hundred dollars per incremental customer 'cause we were based on the average and not really realizing that by paying more. We weren't getting that much more but we were paying a ton more for everything we would've gotten already knew revolutionary time now. It's kind of obvious hey you know we stand on <unk>. We shoulders of giant air. We stand on the shoulders of giants all right. Let's get it. That's newton right. I think that was new from <hes> detainee. Lean on me as <unk> <hes> all right. Let's get into lightning rounds. These questions are fast and easy. Just like marketing automation with <unk> go to dot com slash podcast odd caster learn more about marketing on the world's number one c._r._m. B._b. marketing just great checkup. We love him whiting round questions kevin ready. I mean i didn't know this coming so yeah. I'm ready number one. What's your favorite vacation spot away. Big island <hes> the dry ripert monica. What is your favorite breed of. Dogs loaded question. I i worry what will happen in the office if i if it kinda give that answer so i'll just i'll go with some basics of doesn't bark a lot but i'm okay with shedding. Oh alright hypoallergenic not not so much a concern. Whenever you know there you go a little more so would favorite booker podcast. If you read or listened to recently i would say the freakonomics comics podcasts. I enjoy quite worst piece of advice you've ever got put your head down to your job. What is the the best advice for first time c._m._o. Get to know the business overall not just marketing. You have to be an an expert in all parts of the business. It seems like you're dowd in on the business side of yeah but i think a lot of marketers are especially first time okay. I'm going to be an expert on the brand or this and they don't know sort of the operations in what matters and what really drives things. What are you most excited about for the future marketing the thing i would like to be most excited and i go back and forth is really cleaning up. What is the massive massive amounts of fraud in digital marking space towards i'm i. I've seen estimates that i don't believe i think it's well over. Fifty percent is all fraud what question you never get asked that you wish grasp were awful. What's my favorite cut of steak. What is it. It's it's a rabbi. The rabbi the cap the rip stake. I think because my mom's favorite kevin has been awesome. Thanks so much for coming on vinyl stuff to plug. Everyone should check out wag walking dot com anything else. I appreciate sure thanks for having me yeah. Awesome thanks for coming in thanks for listening to this episode of marketing trends marketing trans is brought to you by salesforce dot world class bb marketers use part to generate and nurture leads close more deals and maximize r._o._i. At every stage of the sales cycle empower your marketing team to become revenue generating superheroes and let parts data analysis. Keep an eye on the bottom line. Learn more by visiting dot dot com slash podcast or click on the link in our show notes <music>.

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165: Jeremy Frisch and Dr. Tommy John on High Performance Movement Training and Sport Coaching Integration | Sponsored by SimpliFaster

Just Fly Performance Podcast

1:10:15 hr | 1 year ago

165: Jeremy Frisch and Dr. Tommy John on High Performance Movement Training and Sport Coaching Integration | Sponsored by SimpliFaster

"But i mean yeah you wouldn't believe how many athletes come down to my facility and try to skip the warm up be sucks. It's the hardest part of the whole workout. You know what i mean but i'm like if you do that stuff consistently over years like it's almost like putting money in the bank. You're going to be a rich man. Someday known i mean like your body will thank you for putting in that type of work the grip were you know the flexibility mobility the crawling the rolling. You know the court work all that stuff. It's all used to do a little bit of it but you do it every day and it really really it pays off. You know what i mean. I love that you said it's like a investment because i call it like a compound interest account. You're just paying into this account that just keeps building keeps building and keeps building and maybe you tap into it. Maybe you don't even know you're tapping into it. You know melissa were hoping we aren't even aware that were avoiding that was jeremy hear me fresh and dr tommy john speaking on the importance of movement training in a holistic performance training system. You're listening to the just fly. Performance podcast and today's episode is brought to you by our longtime sponsor simply faster. There are a lot of sports technology companies out there but simply fouts is the only website you can go to the features and online store it covers the bandwidth of training technology from force plates to timing systems to muscle simulators and more some products simply faster that i use and love include things like the free lap the timing system and k- box or coaches favorites such as jim aware recently simply faster has added two units as a coach. You should definitely take a look at the first is the muscle celeb- contact grid which is extremely affordable and portable step-by-step literally system to collect data on jumps bounce sprints agility hurdle hops. It's and really as much as your creative mind can imagine in what used to take a whole runway worth of collecting data collecting strips the contact grid does it all with only two small strips trips that together cover up to forty meters of sprinting ground contact time separates rhythms and beyond are at your fingertips with this device. Another new unit devito to to master is an ultra portable gas exchange analyzer. Don't guess on energy system development direct insight interview to capabilities in relation to specific sport skills feels rather than being hooked up to tubes on a treadmill or worse yet cycle or dominator to get a video max think of yo to master as your own gas exchange lab up without the tubes and wires deepening analysis in the specific conditioning preparation of your athletes with the master today these products incredible customer service make simply faster your go-to for your sports technology needs. I'm happy to have partnered with them. In sponsoring this podcast their support has been tremendous so check them out today at simply faster dot com that simply within i- faster dot com welcome to episode one sixty five just fly performance podcast. I'm your host joel. Smith breath and we have got a special episode for today. <hes> it's not the first time daily little roundtable more than one guest but today's episode for one. I have of a killer co host in dr tommy john. We shot this episode from his office in. Where's your office tummy since san diego california yeah i was gonna say nita's but i guess you'd say san diego generally right so yeah but i guess we skipped in jeremy frisch back on the show. Jeremy is an absolute legend rockstar star and so i just wanted to like task tommy a little bit or bb philipson on and work but a little more insight on this show particularly why this fusion is going to be special today. I think jeremy's got a lot to offer. That's rare when it comes to all of us involved in the performance of the human athlete jeremy is is the triple threat of three headed monster mr he's got. He's a father of four kids. I believe he's also a sports coat so he's coached the skills and team aspects aspects of many sports and then he also runs achieve performance in clinton clinton massachusetts which is training kids from his young as i think he's he's got like six seven year olds all the way up to elderly and so he he has so much to bring in so much experience and he's so well read and he's so just he puts it a certain way that makes it. It's almost playful how he speaks about how we should train and so i think with him me and you and and all of us combined just thought it was going to be a real special dialogue between the three of us and i can't wait for everybody here this yeah same here and <hes> we'll leave it with this before we get to the show as one of the reasons and as you know tommy and i were talking about the topics like just bringing everything in that like it's all circular like really in your training. You're working. You're working with kids in sports or you're working with college athletes or adults the more the more corners of the field you know and are familiar with the better you see the whole picture and so if you're a college strength coach and you don't work with with kids that much or you'll have kids this episode is still a completely and highly relevant because we're gonna go into things like what is jeremy get out of being a sport coach that he takes physical prep or vice versa or being sports dad and it it all comes back. It's it's all this whole thing works together. This whole thing is like greater than just a few sets and reps and exercises and things that you do to jump a little higher run a little faster. It's it's this whole whole thing is much greater than that. That's why we do the podcast and so just thrilled to have this episode for you guys today <hes> let's get onto the show scope. I don't know what's what's new over there air. That's crazy some some stuff at the patriots or i don't know what's going on over. There is winning. We're just winning s- kinda boring super bowls. Just be win brady's but you know it's just so we got twenty. That's all you guys. Including massachusetts played football. I played sports growing up. That's the only sport i watch. I don't watch anything else. I hardly ever watch any sports ever except if it's like youth sports you know not me but football is the patriots is like the one thing i watch. That's scrape so what are like. I mean differences between watching. I mean ah when i watch sports now just f._y._i. Like i don't really watch like the teamwork of the play. I watch how people move like. I usually like to pick one athlete and u._c._l._a. E._s._o._l. They move and stuff like that. I mean what are like like in watching children mover watching <hes> watching i mean has your perception on watching adults chain and and watch pro sports since working with kids so much oh yeah i mean it's one of those things it's almost like once you start to look at those things like you can't ever for not watch that stuff like you watch how they walk and how they run and other apps move and you're like <hes> you know you're sitting there like critiquing in coming up with ways of china's not grow why they do it. Those things that way interestingly though like when you watch really young kids like five four five six before they actually get in school at school screws up they move really efficiently like frigging. I wa- i've seen six year olds. Come out of blocks like a like a hershey's track and field meet and look amazing right but then fast forward three years and they've been sitting in school for the last you know for a second and third grade and on top of that you know playing one sport you know not doing anything much <hes> you know outside of that and and they don't look so efficient anymore and probably a little spread in there as well so it's amazing how efficient kids are then how unefficent inefficient they get as they get a little bit older and school really screws about totally really and it's interesting you said that all the books you always suggest to me or that you'll suggests on social media and and everybody goes bonkers over my left. I'm like now. It's jimmy i fishes list but it's like sally stuff right like the a._b._c.'s attention balance coordination like some or how to raise a toddler by tova climate that your name or angela handsome ask them all this like. I'm fascinated reading those things because i'll see an injured dolt almost be like developing toddler. You know what i mean like. I'll see some those parallels and i'll end up learning so much about the child through the injured adult or i always say injured. It's a very interesting word because they may not be feeling something but they're totally injured like they're just discombobulated. Totally disconnected not coordinated. Just haven't moved haven't but then on the flip side like what you were saying the ones that move well or they come in griping about something or there's some athletes. That's the later end of his career or her career. They're very good move. They have this amazing base and then i come to find out they sampled a bunch of sports they most more than likely sadly were home schooled so they stayed out of the school system. You know sadly but we talked about it right and if they did have an issue they didn't go get help. Necessarily they tried to like almost like a kid would like figure it out like they try to figure out the problem and stayed with themselves and totally connected where i feel like the culture now is like if something's wrong like immediately go to youtube and get it fixed or go to a specialist and get it fixed go to but i feel like there's a huge huge connection between the better movers having the less im- like the less guidance you know what i mean are. They challenged more early liane. We'll even like when we were kids right. What are we doing. We got hurt like as quickly as we could. We came out. We went back outside to try to play right. You only like we just did. It was just like we kinda took. Maybe our parents made us sit in for a day or whatever like as quick as we could. We tried to get back outside doing stuff. It was like it was almost like intuitively family. We knew that move moving around again makes you heal right right you know and now it's like i mean even my own kids. My own kids like you like they get had her in something like eight brig emergency room or the or the pediatrician it's like oh and they're like rested for a month which to everybody everybody else means. Don't do anything for a month. It's like wait a second. You got to rehab from doing nothing for a month and oh my gosh but instinctively typically the kids like now. I want to move and there's just there's a lot to that. I think the bridge you know by ten year old you know he got hurt. These playing football. He put his hand out in the kid ran by so he got a little like a little fracture on his thumb so he's got a cast on his thumb. Nice felt like free week. He's swinging from bar to bar catching it with gotomeeting and i'm like wow it doesn't hurt him and he and he's probably helping helping the thumb recover because there's i obviously some contraction in their blood flow. It's probably helping recover. You know what i mean so he's like swinging for bar across the rig that we have a gym and it's like wayside. He's gonna be alright. I'm like will not hurt and he's happy. Let them go. You know what i mean. He would intuitively know. That's awesome dude on that note. I had a kid high school kid. He broke his hand punching. Somebody who was attacking his friend okay so he had boxer's fracture stepping in ok well he had like one of those half castes or soft casts or whatever they mccollum and he was arrested couldn't really do much with it for four weeks. That's what they wanted. Okay so we train everything else. I mean full-body elbows shoulders. He got <hes> after it. Dude calf or cast came off. We have that little dynamo monitor in my office. The grip strength his grip strength improved crew thirteen pounds and he was already at a very very high level holding the office record for his age group. So i said dude you broke your hand and we're in a cast came came out. Thirteen pounds stronger than you did going into it. Tell that to your doctor and your follow up so he did and what the end what the ortho say and i i called it and i kept it under wraps your fast healer that was like that. Was it not even like what else could. I do for my other patients. Like what did you do. This is crazy crazy. We train the other ninety eight percent of his body or move the other ninety eight percent of his body. That's hilarious. It's awesome so you guys know kenley star dr ken do doc dr ken so he's like. He was like this chiropractor. <hes> that used to write a lot for this magazine called milo okay gerbils strength training and he was like a pretty popular guy for like back in the yet jim from new york city like he was like a well. They're an iron worker in any owned a gym and he was a powerlifter. He's written article so he has this thing called life in the loft and it was just it's like these articles about him growing up and what he did he like kinda intertwines the story with what he did in a gym at the time he the guy just passed away <hes> couple of weeks ago guys probably two months ago but you know there's a huge. He has a huge swallowing <hes> in anyways. He wrote an article where he broke his arm because he was a bouncer at a bar broke his arm and all all he could do with squat three times a week for like six weeks and same thing when he got done squatting that much when they took the cast off his arm his arm had more more muscle than when he started that's crazy he squatted he did like twenty rep readings watts us what it was like one of those like hit guys where they just like went all out for one you know once at death but he would do it like three times a week <hes> and they in in an article even talked about how his arm is stronger when he fit when he got the castoff dietrich than he was before just from you know getting astra total by yeah it was like that with medium yeah <hes> when i was doing high jump and i was doing a little bit higher powered stuff and the the playa metric irrelevant squat rack before i had achilles issues and things like that i could istrict curled like this is good for me. Strict code one thirty five when i was like twenty six and i'd even do arm curls ever it was just. I don't have that big of arms either. There was just everything else you know and like if and now i can't even come close. Some you know my lips are really not something. I work on much anymore in the same way as i used to and i and it is amazing how it all ties together jer <hes> joel. I'm dying to talk to you because you've been talking a lot of your podcast about the flooding and how it works and things like that and i can't tell you sort of ever since i started listening to you i stupidly started. Just paying attention to feet more are specially with the kids coming in and i had i had happened to have a group like earlier this week and it was three kids and all three <unk>. It's had issues with their feet. You know what i mean like flat-footed. Just you watch them. Try to balance on one foot. We do a simple warm up where we the balance on one foot in touch the ball to the ground and bringing overhead overhead and like kids just fallen over where you watch them. Try to hop sideways or forward and like the gist of the lower legs all kinds of funky stuff. I was like i n._f._l. You've been talking about a lot is is blown away that i that's. That's another huge part neglected and i don't think children i think maybe because we probably ran around a lot barefoot effort. We climbed a lot of things. We and i just don't think because the kids do that stuff anymore in a soft cushy shoes if you know what i mean but i can see it right back in the bottom up. It's just not is efficient as it should be yeah. Tommy put me through the ringer today. Hear me doing five minutes of all barefoot obviously like single guardrails just like five pounds so mike my right leg is the one that historically has had like achilles problems. I don't run as much much as i used to like the volumes a lot lower and about two minutes in my right arch push just on fire like just time fire and the high rep stuff up really lets. You know really quick where you've lost it. You know if i would have done that when i was eighteen. I've been like i can do another five minutes and it's probably like it's it's amazing. How i how that's what's pathway for me has degenerated over time but that the high rep thing even though we the way we think about high reps and obviously could speak more to that but like there was what i needed today's so that was <hes> it was good to get some of the needed abilities back there and i'm obsessed with that because jerry just like you saw the majority of the young athletes coming coming in their their feet or just shot their their shot to hell which then means hips are going to be shot like some things connected to your hips or working through your feet. If your feet feeder off your hips are going to be off and then you're opposite shoulders are going to be like oh my god the window going into the body that comes through the foot ankle calf and the first test yeah i do. Is that something you're warm up standing on one leg. They can't do it one and then their feet are on fire like right away and it's it's a majority of the kids kids coming in injuries. Not injured coordinated not core like it is just a holy crap. <hes> i have to reach out across the nation like are you. You guys see in this like what's going on like. It didn't used to be this way. Do you know what i mean and there's a lot of factors going in with the shoes with the you know no more getting outside and just just going so. I tried to recreate that environment in here <hes> but the adult is similar like we need that same connection. Only i got a personally prior to one of your question but it's like you can't coach the kid in the adult the same way right like it's it's one of those things like the adults all right. There's no nonsense. They can handle a little more than it can. Focus a little more kids within an objective around possibly play or needs to be objective based or or game based but they don't even know. They're doing it as soon as they walk in. Check check them. Check their spines justin if they need it after that shoes off in the corner done yeah so yeah. Let's get to this first question though we've kind talked about it already but like this idea between commonalities and differences between training adults and children lee lebanon focusing on a lot of the commonalities like in the sense of i think people who are who have their four brain on too much. There's too many co contractions movements too rigid. Everything's controlled and that i i think that's typical idea of just over coaching people and turning people into robots versus i think the the ability of adults obviously to handle more instruction than children and the need to advance dancing a little bit and but jeremy. I love what you do because you're full spectrum. I mean you have the kids who play. It's like you know organiz ways that makes them more athletic nick and then you train <hes> older older populations at all and scholastic and all that stuff so how am sure people ask you this all the time but how does that spectrum backstrom unfold so how did things stay the same and then how do they change as you move from those that childhood to that adult population i think for an hourly statuses missile <unk> to start with a kid you would use the change happens from play table organized type stuff is when he's ready or she's ready. You know what i mean like but uh-huh mostly <unk> maturity wise you know <hes> mentally you know spiritually or you know not so much physically because lack lack of kids who are just stutz physically and they're the most immature kids in the hole. Pull them back by give give them too much and i try to organize things too much. They shut down and they they don't come back. <hes> whereas i've had other kids who are extremely mature and they might be younger and physically are there but still i can. I cannot come up with ways to to get them caught up physically and so by they'll start morgan does start organized training a little bit earlier. You know what i mean so <hes>. I don't think once they get into organized training. I don't think there's a huge difference between what they do. <hes> and the younger kids i think probably the the biggest thing you see with younger. Athletes say eleven twelve thirteen fourteen fifteen is that it's more technical base right whereas my seventeen seventeen eighteen nineteen year old kids or clinton. You know we're cleaning where we're throwing weights around. Were squatting heavier. Were trying to put on put more weight on the bar whereas the younger kids. I'm really trying to create a more technically proficient athlete before we get to that point later on so but i think i think for me in my in case i definitely start to load kids as far as like strictly like strength training later than adult. There's a lot of research out there. That says like kids can <unk> absolutely strength train and that's great. I think it's awesome but if that kids not ready upstairs mentally the night engaging for him or her art than it's never gonna stick only mean so i sort of try to make their environment to training as fun as possible engaging as possible for as long as i can <hes> until they're ready not to get too. What do you mean by the technical stuff for like that middle school through your thirteen fourteen. What type of technical stuff you talking about strength training. That's what we start to get borrow. Maybe maybe i'll teach them front squatter or hand clean or snatch or <hes> you know anything like that. I want to just see them. Do do it really well rather than strive to put weight on the bar. You know we'll just we'll stick to the same weight for a long long time and just maybe feet in jumping wraps over time something like that and i just make sure that they can handle you know handled a the technique and knock breakdown is as assad reps go up higher before we actually load the weight so simple stuff like that you know what i mean wrong kind of like that eastern european model where they what the fourteen year old lifters they were fixed extent like one time their body weight or whatever it was or point eight. It was like a technique. The judging was the technique not the not. The wait is a really great book do do it. There's a there's a big section on on that type of stuff in the east german textbook of athletics. It's like <hes>. It's like what the heck's called. There's a section in that book. It's like a green book. Is you know the it was a track and field book but in their basically talks about <unk> children and how they kept them at like a fixed weight and they either went for a certain amount of reps or they would move the weight and a certain amount of time right and rather than just focus on <hes> just focus on putting more weight on certain that i love that time yes reps and tango to like it depends on the athlete but we might have an hour session and forty four minutes of it it is still like crawling and metalwork and maybe isometrics and and and maybe some sprints where we chase each other and or resisted runs <unk> we might do forty five minutes of movement type stuff right and then there might be like just fifteen ten minutes at strength you know because that's all they can handle anything that bad yeah. They'll sorta. I'll sorta lose their model. Though that's yeah that's very similar to what my buddy paul catered is an alpha project salinas the i like forty five just movement stuff and then that the smaller dose of the heavy heavy work yeah because right if the if the strain is really not that intense yet right you're not gonna get a huge news training effects but i think i can get a good training for the movement right right i can i can get i can do. I can make the kids hang on a bar. I can do i so lunches. I can do a little circuits where we do like you know crawling and broiling and medicine ball throws and things like that so i mean so you can make that forty five minutes really frigging difficult. You know what i mean. Yeah i met her from either yesterday. Hamster warm up whoa like i wrote it's so funny like they wrote a warm up article not too long ago for simply faster and like there's actions of that thing that like our college football guys is like trying to skip all the time because they don't wanna do it. You know what i mean and i guess i do. That's the new <hes> that's the new thing down now. Say that that warm ups are champions. You don't if you don't mind set you skip in your warm ups. You don't have the champions mindset. I got into like all my middle school kid and so now when they come in they like they they pull out everything they pull up. The hurdles do step over his duck. Unders med balls and they got the p._v._c. pipes out and they're like you know coach. Give me that i wanna be a champion so it's like now like totally brainwashing elia but i mean yeah. You wouldn't believe how many athletes come down to my facility and try to skip the warm up be sucks. It's the hardest part of the whole workout. You know what i mean but i'm like if you do that consistently over years like it's almost like put money in the bank. You're gonna be a rich man someday. No what i mean like your body will. Thank you for putting in that type of work the grip were you know the flexibility mobility the crawling the rolling. You know the core work all that stuff. It's all used to do a little bit of. I bet you do it every day and it really pays off. You know what i mean. You're listening to the dislike performance podcast brought to you by simply faster mr love that you says investment because i call it like a compound interest account like you're just paying into this account that just keeps building keeps building keeps building and maybe a._b._c.'s tap into it. Maybe you don't even know your tap into it. You know most of the stuff. We're hoping we aren't even aware that we're avoiding right like we don't know it's either taken from meal or you're hanging around with a bunch of other non movers and you're like oh my god like wait. You used fell down the stairs. You're twenty or my you're tired. After we've walked from the parking lot to the start of the trail got it got its okay cool but <hes> you touched on a huge note that i'm obsessive of in here and even vladimir my colleague and really good friend. He's just like dude. Your level of consistency is it's almost insane and i think that's almost what we gotta be like right like a baby's consistency to try to gain whatever they're going to their next. Step is maniacal and it's almost like a looks appears to be a problem like t._j. E._j. You're weird. I'm like am i. I'm just i don't know like i'm so passionate about where i wanna get. I don't know i think you're weird for you. Know worrying about the electric porsche coming out and you're gonna put a down payment on it and you're obsessing about checking your accounts and teenagers teenagers just by their very nature will seek the the easiest path right most of them. You'll be mean so me being nice got. I am i need to guide them in the right direction and make sure that they do those those things things you know what i mean and for just in my case like i'm more of a creative guy come come up with different ways to do the things you know different different like sorta sequences and how we do the exercises and stuff so i totally just love like sitting there. Jonathan grow our what we do next which we do next how resist lincoln into this. How does this go to hear you know so. How can we take out to do all those things so. I love that too. You know what i mean and i watch. I i sit. There and i really pay attention how they're doing it. Oh they get tired on. This is a struggling with this and i try to take mental note and try to see what like you know you start to see commonalities between athletes in this. That's because they're all they're all doing the same things or not doing the same thing right. They're all sitting around too much in not probably enough extra work in so it's like you you start to see what works what doesn't work and so and then you can kind of take a mental note and the guy next time we do a warm up. We're going to add these things. You know what i mean so i'm a huge fan to like the hurdles like the stemple like the classic like step over duck under hurdles things like that and then this summer we've really taken account kinda step further where we approached stepping under the hurdles by from different angles and things like that just like chat a change how we do things like really go under slowly elite pause at the bottom turner feed at the bottom when we step over you know we're standing on one foot. Let's pause and then step. Let's step back. You know just different sequences is is to really force the kids like to thank and stop and and have to like hold different positions. It looks like that it's it's a lot of breaks obviously breaks up with the benatti for me so we're just not doing like skips over the hurdles the mindless your typical and that's what you said before like the warmth is hard and tommy's warps our our heart but a lot of <unk> aren't hard because they're mindless like you said it's just kind of skipped over. Her like easy not really focused like what you're saying. You put pauses in there. You make people. We'll be mindful of what they're doing. You're putting intentional things to put some attention in difficulty and just not being the same. I guess you could say you came in before your. There's something that's got to change. It'd be overloaded or make harder more intentional yup yup. I got a i think it's for sport one of their one of their warm-ups. It was like ice lunging you had to like drop in catch one pound weight like forward and sideways and but you had to like hold a lunch while you did it for thirty seconds each gin and and like do that thing. Would i do it. I'm sweating in like fifteen seconds. They just trade on holding the lunch and then stamp in my hand down trying to like have that one one pound dumbbell hysterical instagram challenge free. What are we going to call. It got to be over thirty five or forty two for it to account though so yeah it's awesome stuff. I love what i try to have the kids. Do it and it's like they're just they're blown away that they can't like catch the dumbbell. We'll wait out. They just literally they can't do. It and it's one pound. It's like a toothpick one pound. My son does it with a p._b._c. because he's not there yet right. You know so that's funny but i swear i could. I could probably take a lot a lot of athletes <hes> in not even attempt to like lift weights later in their teens and just a warm up type stuff body weight things and they would be probably better off. You know what i mean the specify long-term development perspective like the years to come like giving them something to build on you know. I know that you know we. It's great like there. His research on strength training for children is good for them but like what strength training let me. There's so many different ways to find. It doesn't have to be with the bar. You know so many different ways to to get stronger so that's why i love like gymnastics. I love park for the. I love niche. I think i think injure warriors case you are. It's a little bit upper body bias and so you better be pretty light if you're going to be good at it hold on but like a little bit of that a little bit gymnastics a little bit of park core some judo or martial arts. You know any of that type of stuff. It's just frigging for kids and it's like you talk about like tapping into like the stimulus tactile like every sense. You're just gonna tap into you. Know what i mean so and obviously wrestling especially with your brother hell yeah i remember i said this on a previous podcast but i spent some time at the olympic training center this past the u._s. olympic training centers past january and i think it was the women's wrestling team that came in and they from the lightest way to the heaviest wages all cranking up pull ups just kashin's analysts that isometric strength you get for the thousands of reps right like like me and thomas talking about our workout today and stuff like that like it's just i works its way into the system you made a point is said <hes> i noticed a trend to the people that don't mind the forty forty five fifty minute. Call it a warm up or call. It's all part of the workout right like all of it. They they thrive on what else they have a martial arts background and they're like not the american you know popping bubbles eating rice krispies martial arts but like actual the discipline. That's fairly pure principled. They're like oh. We've been doing this for years and that's like the majority of their discipline would be movement based and then they would go through the specific specific technical aspects of whatever disciplined you're doing but i thought it was fascinating and you're like gymnastics gymnastic marshall eriksen then i don't know so okay you can go to those people like jim gymnast when gymnasts train them. I have the hardest time 'cause you can't like make them tired. They're just they're working. Passively is always so good you know so high ranking like former jr in its they come in in an everything's frigging easy for that everything it's crazy i every jim this ever worked with like it never last long because i felt like i never challenged them. Not right amy right. It's crazy. It's like a former gymnasts is got a work capacity through the roof but their bodies beat beat up from the sport that they played so you gotta be careful. You can't just start up like chocolate bar owner back and ask him what you know what i mean so it's a tricky it's a tricky little <hes> sort of <hes> sort of thing to train a person like that because they'll work out you know what i mean my daughter just gymnastics and i walk in there and watch watch and she's eight and i'm fascinated by the amount of work that they do nice fast. You know what i mean so yeah tommy. What are you talk about your warm up. Process a little bit you do for your athletes so i have a little routine will do like some caf- jumps just to get fluid going. Get everything pop happen <hes> and almost feel it out like as aggressive as you wanna go stiff legged. You want to go thirty seconds there. One of my six spine moves the spinal hygiene. They got twenty starting at the neck so we'll go twenty moves just taken rotations neck rotations ten squads five push-ups if you can't do a five a push up like five second lowering of push-up right and they're like what kind of squat i don't know like whatever squad means to you just do the action of a squad figure it out and then thirty second jump again twenty spine moves ten squads five push-ups of some kind and will rotate through so by the end of it. You've got three minutes of calf jumps jumps. One hundred twenty spine moves gnarly up. You've got sixty squats and you've done fifty push-ups if that that's pretty damn good and that's like the first like handshake like literally it's just like hey welcome to here here we go and they'll get through that and then we'll go into into twelve hundred hip circles or some sort of single egg something but honestly and we touched upon these points dude the consistency of that alone is so groundbreaking for their long-term everything like the athleticism their ability to bounce back their ability to process discomfort like like just to process this comfort threshold just raced from what they walked in on just from that you know what i mean <hes> and that's why did they stop going like this again. It's almost like it's almost like i swear when they moved their spine. Their brain freaks out. They love it and they don't know they love it. You know what i mean yeah. It's like when you grab bar for the first time in like hang like you know first thing in the morning. I get down the gym. I just jump up. Thank the bar. It's like electric. Shock through your body literally right yeah yeah between teams or or like if i'm taking a break from writing programs. There's something in the morning just over the bar and just hang for low out just like second nature at this point the latest thing in the world it really is. It's so awesome. It's like you know what i i do too by. Get on the <hes> just like a p._v._c. pipe and i'll like extent go into extension on my back and let that day dig in and then i go right over to like the matt and i do like twenty like back shoulder rolls mike my back goes from extension back and forth and i get up. I just feel like in your your bent doing lately. I've been doing like i've been reading about three <unk> stabler system. You know how in adults the fluid inside inside the inner ear is less viscous than a child so it takes a little bit longer to like being upside down to get that fluid to move around so i just came up with this idea like screw it. I'm gonna start doing like stand lights up so i like get up on the wall and i just hold do five rounds of one minute just so handstand and you know not only do. I feel great. You know the first round of a rush to your head but neilly do. I feel better. When i get up i mean do my shoulders are just pumped pumps. You know what i mean. Triceps <unk> great scrape eleven so dry do that like three times a week. I'll do that and i'll pair those with some ring ring work where you do like <hes> skin the cats and like stuff like that where you kind of flip your whole body over on the rings back. Oh yeah yeah it is a step on the rings and managed just like talk about waking up. This is insane so that's like my type of warm up. I guess i do my old age. That's that's <hes> jimmy. Fishes <hes> mind hack mine hacks that i to try to do a little bit of writing so that's always a long process though i'll try. I'll try to do some skin. The cats sit down again. I think that's a good idea. The things that brings i. I don't know if i can ever go without a set of rings ever again because i use them. You know so much just like hang on twisted instant flip over and the obviously the kids for level right so has you have you being a sports parent like your your kids and gymnastics things like that. Do you find yourself watching their practice and be like oh. I'm gonna put that in my training program and things like that often julianne coaching their team so i'm like the head coach so yeah. I'm <hes> <unk> like i'm like tomorrow. I got we got a football game. I got a coach that and then <hes> up until last year i coached basketball and then i coached baseball this summer summer so on like you know i'm always trying to figure out ways like how can we add in the athletic side of a practice with like the skill work. I know that we need to you get done so it's kinda you know full findings easier. When are we can do like fundamental skills those in a warm-up <unk> and do you can even do different types of wrestling and grappling. They'll be doing a practice like puzzle but like i feel like baseball. We have a harder time. I'm just because we've got to get these kids. Learn how to throw a little bit on because it's like you know they're not all thrown thrown with their dads their brothers and sisters which is that's. That's like literally our first meaning. That's what we talk about or dodgeball got me. I'm going to school. It's not doing that either because it's illegal but when you go play catch with your parents like catch with your parents if they're not around around ask your brother ask your neighbor or just throw it as far as you can in your yard and run to win. Throw the awesome. I mean you have a dog. That's that's like last last last soccer. He'll retrieve all day. I'll just launched the ball down the street so but but <hes> but that's what as a coach as youth sports coach. I'm always trying to figure out like how can we get more athletic stuff into our our our practices usually what i do is. I'll take like ten minutes right at the beginning and we'll do some like depending on the age to have like little six year olds of not doing anything except playing tag but the older kids like bite by eighth craters right now the first twenty minutes of our warm up for football practice. Every day is fundamental movement skills so we go through a series of like skips chappel couples back at bills. You know different types of like running running role. We might do some forward roles shoulder rolls. We do some crawling rolling things like that and then the next five minutes we do grappling so we do hand fighting. We do pummeling. We do push poll things like that. We might go to on one or two kids. Just try to wrestle like one kid. We might do a drill where like kids laying on the ground and the other kids has his arms around him in and we say go into tries to get up and the other kids to hold down and keep them pinned like just stuff like that so we do like ten minutes of that <hes> and then after that we'll do like tackling drills but they're not contact so we're not hitting each other hit backs but we're putting in different situations to hit those bags full speed and kind of trying to connect the dots like oh. This is what's happened in the game right now. This is the drill we're gonna do with these bags so you guys aware of of that when it happens in a game so you know less contact hitting ads and stuff like that and then i'm that after that we do speedwork so we'll do sprints from different distances different stances with long rests so we had the kids walk back kinda like feed the cats idea and then and then after that's kind of warm up for our football and stuff let standing. Yeah sounds sounds like there's like that's one thing i was going to ask. You is like elements a play that remain in coaching athletes the older they get and it sounds like that grappling stuff. I mean that must be played at those kids. You know that's just fun fun partner up with your boy. You get you get your buddy and let's get to work. You know what i mean so yeah. It's it's good stuff and obviously it is a is a component there that we need to get kids more physical or get kids used to being more physical in each other's personal space. You know what i mean except you're gonna play a sport like that. You'd better be comfortable with invading someone else's personal space just the exact opposite of what you'd school right like. Don't touch a kid. Don't on your kid all that stuff so it's like you're you're breaking a rule that they've been taught since they were in kindergarten. How long how long have you been coaching ching like sports sports not for you so let's see my son's well my oldest so i've been at it like six years now yeah so basketball baseball <hes> football even did. I've never played lacrosse in my life. I even coach the seasonal across. I coached tennis one season high school day russell. Did they grapple. You know yeah like i had the kids doing. All kinds of crazy exercises that i was not outstanding ahead. I i had like forty kids the first day to trial for tennis after like the first two days we were down to like six kids because i wanna do push ups anymore to get things out with golf coach right. I know funny thing. It depends on why you're listening to just live performance podcast brought to you by simply faster right on. How do you feel like that's probably helped you immensely to be coming on the other side of the spectrum just doing the physical prep stuff to actually coach sports skill coming back to being a physical prep coach like i just. I think that's episode valuable. Well you see what like where the limitations are. You mean like you can tell like all right. This kid obviously like he's trying real hard this sport. It just doesn't have the foundation than to bring them there. Do you know what i mean so you can totally see. That's why that's like. It's even it's. It's sort of inspired me to do more orb what i do because like i know that it's not practice sport more or do one sport more. It's get a foundation and then do the sport. You know be be an athlete. I be normal functioning human being and had coordination in mobility in athleticism in fairmount of like relative strength and in that will take you so far when you start to actually learn how to play the sport you know what i mean so like people freak out parents freak out that their kids are gonna fall behind or if like they don't start early enough or but the reality is if a kid spends enough time in the early stages of doing the right stuff when he does enter like the sports arena or the sporting into into sports yet he might be he might be behind it i but as years go by is going to catch up. He's gonna be just as good as those gets. If he's got the right foundation he's got the he's got the will to practice and put the time in you know what i mean absolutely and it's just you got to be patient and you got a not fall for that like oh. You have to do just this all the time so on that note and i get that a lot that our parents being sold the lie that you know we'll probably one your kids amazing early on like that's what the kind of sell you on first and get into our program specialized because you have to do this now or you will be left behind so apparent is is terrified. Now say they're literally will tell me me okay if we go that route when they get to high school. The high school coaches are involved with those programs. Whatever those programs are and i was driving the other the day and i'm like i just don't know a high school coach that if your kid truly truly not you evaluated him as a parent and thought he was amazing amazing or she was amazing but your kid truly was getting better as an athlete like doing all the things that you just mentioned in addition to some of the other things nourishment rest and tech it could be like some some of those other things that are just as important and you've got to be as good as they could be and they showed up for a spring practice and just dominate like i just don't see a coach. I don't care how imbed he is with some youth program or a travel program. Excuse me i just don't see them not playing saying. Do you know what i mean. Do you think like my like the high schools are just whacked out or the parents interpretation what's going on and they've spun it to make a story align fits their agenda right. It's more the parents okay. You know if kids shows up. He's gonna play for me as long as he's at practice and he follows the rules team rules right do do is going to be honest. You know what i mean so yeah i the biggest one i think it's more the parents and listen i understand like so as a parent i can tell you to like for example so my kids literally you know the time. You and i had this conversation over messager one night. You know they just there. They played little league right. Both both of them. The older one in particular had a amazing season right and so he's into he's really into baseball like he's hitting the ball. He was getting so much better as the games games went on and it's almost like the better the competition the battery played right and then all of a sudden district's gets over they don't make it to williamsport boom baseball's done right but him part of him wants to keep playing and then because your parents are getting so good. Oh let's go sign up for ball ball and just do baseball all the time like there's a there's sort of a like like oh. This is so great right now. Let's continue it right right. Let's going. Let's keep going like there's as part of me that felt that way but luckily you know. I'm like no dude like it's football season. Let's let's go get what ball you know what i mean. It's not like i'm like listen. We can go hit balls and we can still do skill work if you walk but we're not going to be in like competition period where we're like practicing three or four days a week in a bunch of games like that's done you know what you mean but i can understand from a parent's point of view like that draw that like all you almost get addicted to the sport and the kid does too and he's getting so much better so fast that you want to stick with it and you think like oh. If you take time off and all the other kids keep playing. He's gonna be behind hi but the reality isn't that you and i both know it's not true because kids just kinda you know you can take a few months off and come back in and after a few weeks he's going to catch back up especially sleep good athlete. It's definitely an addiction. I think it's it's almost like universal principles to me like it's like the stock market the stock market. You're going to have a bull run. Let's put money. Uh eventually that things are gonna come down. It's go up and everything is like that. It's the it's the seasons it's not just to me. It's like i. I think it's just hard for people to take a step back and realized that unless there's something else telling for making that clear 'cause 'cause like the stock market or gambling. You're you're. You're consequence comes. A lot quicker can come like faster but i think it's sports is takes a little bit longer for you to see that. If you even want to see it to a beat to want to see what's what's going on. Taking a close is important too sure yeah i it's like i you know i definitely felt it do you as a father your kid like they wanna keep playing so you wanna make them happy be but at the same time like like we're we're multisport family and baseball's done and i had a blast to like i had as much fun watching them play but i know that like it's not it's not a good role to go down to continue to play all year round and so we just cut it in like it's football season. You know what i mean a loving family. You're like we are a this family like. It's a family affair too to do this. Whole thing like that's how you're raising your kids and as coaches or as parents we need to hit on that. Even more you know that that the majority of these changes are going to take place within the homes who they're with the most we can try to make every coach you know countable and certified and and have the ideal program and all this but i just think it takes on that note do you do you surround yourself like you and your wife with friends that are like minded. Is it hard to find people that you ah basically make them. Listen to me. You know what i mean so it's sort of like that they they sorta but you're a lot of our friends. I grew up in the same sort of situation that i did so like the guys at some of the guys that i hang around with that are like parents of my <hes> parents of my kids friends <unk> like they mostly played multiple sports growing up anyways you know what i mean but so but they they're around me a lot and they know what i do for a living and neighb- read what i've written and things like that so they know <hes> they definitely and and most of the <hes> most of the people that we hang around with their kids play multiple sports the only the only the only <hes> sorta. I think the one sport that little people some people are sorta hasn't play right. Now is football concussion thing. You know what i mean but that's understandable. I get it as a parent. I understand but at the same time but a lot of people that i am around their kids and then play multiple sports growing up for sure so come on people comes the possibility who are not like my circle of friends. I guess that's a different story. I got plenty of kids that just concentrate on one sport so <hes> <hes> i can't change the everyone's mind but i can sort of try to give them a more athletic foundation through what i do at the gym you stick bumper number stickers on their car. During their session with subroto ganda we last us send emails and great one of the things i want to get to was you know we've been talking about unstructured play and it always talked about it on other podcasts and i think it's obvious obviously it's something that people need to do but i think it might be helpful to unpack some of y unstructured play as good like what are some of the reasons the differ reasons since to not have a structure to let kids play without organization or people telling me you know the rules or anything like that <hes> what are some of the benefits to that ah just because i think the more that's known about that. I think the more it is easier for some people to really get into that rather than putting their kidney sport or feeling that they have to be doing something. Yeah i mean i just think it's so much more creative because they all come up with their own rules they come up with their own rules in their own ways to do things and and then based off of that they come up with their own ways to move you know what i mean and they come up with their own s- cata solutions to whatever the problem the game presents you know what i mean so oh and there's no one there is no one they're saying to them. No you're doing it wrong. They're just trying stuff out there. Just you know what i mean. So it's like any move they do is not. It's neither not right or wrong. It's sort of their interpretation of how they see the game and the more they do it the more that kind of movement or solution that they come up with gets better or worse or changes so there's no like there's no one there to tell them all like you're not doing this right nine times out of ten. You know kids figure things out. They figure out how to do things and so they get better at whatever they're doing. You know so. I love on structure play because there's just there's no. There's no adult really coming down on the kids so the kids have no like oh. I need to do this right. I need to do this. I need to do it this way. They just do it whatever they want and then they oftentimes they will come up with ways multiple ways to do things especially like if you ever see this is so simple but one night the we're at a little league game in my youngest son who's kind of you probably see some video as i postseason. He's a lunatic. I mean he's he's the youngest work kids and so so he he's not like just spatial skills and things like that just are not like the other three not mean because he's he exposes himself to so much as he's always he's doing stuff with kids that are older or being at my gym so he's always in that environment where he's always like tests themselves damn but you know there's a big rock that that was i got the little league field and you know there was fat kids and they're dropping off and everyone's like look at me and they jump off atlanta they jump off and land and then literally thirty seconds jump jumpoff <unk> due at one eighty. You know what i mean. That's like jump off and do it. Three sixty than it was like jump off to a three sixty they would fall in like rolling their butts like they literally sell progress. You know they sell progressed. They figured out like oh. I can land this to jump off iraq now. I'm gonna make it even harder for myself. You know like that's that's what i'm talking about. There's no one there to say. Hey jumping off that rocks dangerous. There's no one there saying you need to stick the landing with your arms back. I can all right just landing whatever way they want and sometimes they don't let they fall and they realize oh well probably probably kind of in the back of their brand off. I landed this way with fellow right the next time they do what they don't fall. You know what i mean. That's unstructured play but it's so they they come up with creative ways to move they come up with creative ways to solve a problem and if you do enough like over your childhood you become a frigging goddamn good mover. You know what i mean and you can take that into any sport. You want any sport. That's why i always say like when you get a group of kids in. If you don't say anything in this open space they're going to do two things. They're gonna start wrestling or start playing tag. They always do kids. Play tag is like the most natural thing in the world and you wanna talk about <hes> vision in perception and action. That's it. They're that's that gamertag is everything that you could ever need a like a high-speed field or court sport so the more you're exposed to those things better. You're going to be at those type of those type of movements in those type apartments so i love the <unk> we're going to say is i love the part about not attaching judgment to the movement because i think that that's one thing i've been thinking about a lot lately like recent instagram posts. I've done and maybe maybe even video blogs like showing up. Just the and that's something i'm just trying to do in my own. Training is like just find ways to do it. Where there isn't a judgment attached not right right or wrong the timothy galloway the inner game of tennis talking about even when he was working with a group of like basically country club wives and he just said he didn't give them instructions and said think think about what your feet are doing feel just having awareness of your feet as i four runner and they weren't really focusing overly really but they hit all good shots and then as soon as he said oh good job. You didn't hit any into the net even that you didn't hit any of the net was a judgment for them for where they were at and then they after they hit eight into the net you know like and it just it it. I get what we say and how coach people or taking time to not coach. People people matters a lot more than we ever could think especially with young kids yup. I agree with you agree with you yeah so i just i just love i. I just love that idea i even i got an argument with the college basketball. I was strengthening strength and conditioning coach in college with basketball. They were trying to tell me like when the guys they don't want their guys to play pickup because they pick up lazy tendencies when they play pick up and i'm like no they play pickup. They seem like they're a little bit lazier a year because there's not coach them to move at full need like like gets the n._c._a._a. Finals right they're just having fun and they're practicing. Probably bobby probably practising different ways to move and take a different shots that would normally take insensitive coach. It may look like they're being lazy but really they're exploring their movement skillset skillset. Yes there there and there and most importantly they're playing pick up because they're they enjoy it and they get no. It feels good for them and there's nobody sitting there screaming at them if they don't like score do the thing that they want <hes> they're going to get benched benched or have to run. You know <hes> run the bleachers or something like that right like. That's really what's going on there and so for me. I'm like pickups the greatest pickups awesome for for anybody college basketball air not you just because there's no one there to tell you. You're doing it right or wrong. Just out there having fun trying different things remember that game chicago. I don't know if it's or they call it tips. I think it's called but like we used to play it when when the it wasn't like you could have if you didn't have even number of kids like the ad like like three kids or five kids you know instead of having a two on three or one onto like everyone played a game where like you just sort of like free for all. If you score you get like like five points and then you get to shoot from the free throw line. If you missed like someone else got the ball so it was like this game where it was like one b one b one we call it twenty one twenty-one with yes it was with tips or without with or without if you've got back to whatever totally we call this chicago here. You know what i mean but that was for me like the most the greatest expression of for basketball because you can like there was just an opportunity to kind of do so many different things that you don't normally do right i mean and so so i used to love that game we would play that for hours just because you didn't have enough players like here's a game that you play and sort of keep score but at the same time it's like do whatever ever you know what i mean so yeah it in that too like going back to my college. Mike like the college players like even though they're take their sort of adults considered adults. It's the pickup game is fun for them. It's engaging. That's their play. That's their airplay. You know what i mean so yep. That's why play is dodgers. The child's thing it's right on through life huge yup yup so in i i can't i can't <hes> reiterate more how important like if you're looking to develop gallup sort of that <hes> that ability to recognize and and have a wide movement skill as it only happens when you're allowed to to to be able to expand your your skill set regularises by trying different things out in the only way that happens is no coach. They are telling you what's right or wrong yeah. That's awesome stuff. Hey jeremy now. It's getting late there. <hes> i wanted to cover one more question quickly and and <hes> when tommy were kind of going over the questions here a few minutes ago he had written in this down and you touched on a little bit with talking about the kids baseball and making sure they get enough throws in but like if a child misses an ideal window development in that the zero to two zero two thirteen whatever window that is that they miss early <hes> is it possible to make that up later and and how might you approach that if that's the case in view of general and specific skills so i think you and i talked about this too because you wrote an article about like some of the like if you had a kid coming in and just like foundationally it was like you know bar hang isometric lunch. I think there was a couple as you mentioned. <hes> you know that really you got me thinking because where would i start a kid. You know <hes> i think the younger if a kid's like kinda pre adolescent lesson <hes> an he sort of came in and i noticed that he maybe hasn't had much exposure to moving around out with like sort of gymnastics rolling on the ground crawling and try to do that stuff whereas like if he was a little bit the older i would. Maybe that stuff would be secondary. I would do more of the stuff that you would do like if it was like to be like early adolescent into teenager i would kind of look at that stuff more like kind of structurally trying to build them up into the right positions <hes> with the idea that if we could sort of get get them their body to move the right way when they do attempt the sport new sport that they're trying to get better at say they started baseball late or sport late you know if your body's kinda right and things are working the way they should will they would they be more efficient where they become a better <hes> with a sport specific skills else better so to speak so i think got it. That's where i'm at. I don't know if you can totally if a kid can pick up baseball at sixteen without having to take missed that whole time period of like thousands of swings from seven eight nine ten eleven twelve. I don't know or or basketball you know how many shots you take when you're a youth basketball law player. I think those type of sports where there's a lot of skill involved. I think maybe it'd be hard to pick up sport later on whereas like say football. Let's just say you're a big strong dude. That's fast athletic. You might be able to go on the field and play because you know you get a job to do like rundown rundown data running back in the kids fast and athletic. I think he could probably do it. You know what i mean. These got good awareness to where he is on the field spacing and understand that type of stuff. I don't know i've seen kids kids. Pick up football and have not ever played before and they were just good athletes. Yes seems like the hand eye coordination the real fight like throwing fine skills are the ones that you our heart not dribbling a basketball the whole lot of before age ten and eleven killed me when i was playing in high school and i could shoot athletic and run play defense but i missing out really hurt. The left hand like i just didn't dribble. I was a kid. I was so good dribbling. Oh my right because i was so much faster than everyone that i never bought a dribble in my left and then it becomes a really hold you back when you get to higher level. You know what i mean tommy. You gotta sure take on it. Yeah like jerry how important like i guess for parents new parents. How important is it to allow your kids to be saturated with movement from zero to thirteen like like how how important is this. There's no i don't know i think it's probably the most i would. I mean whereas freak out if i said this but like say i guess i'll even cut cut it. Short no aram from zero to like <unk> eight nine. It's more important than like anything you could ever do in school is that it's more important report than learn how to add and subtract know what your letters how about that right because if if if you're saturated in movement in your you're super well rounded. It's like you have good movement skill. You're gonna learn how to read and write ways anyways boom. You only mean because you can sit there and listen to the teacher talk because you have all the appropriate functions kind of work not mean so i mean you've got kids that fall out of their chairs now just because they have all that you you know awareness in that article. I knew that from before i heard a story about that at another book that i read years ago and i remember it was zone. I saw eric labs. The holy shit like that that book i read wasn't kinik like kids fall out of their seats right because they have <unk> awareness. I was like blown away and then i went back can dove into the book in this book that i have is freaking awesome and i didn't even sat on my shelf collecting dust for years and i went back into it and like there's so much awesome information on <hes> primitive reflexes and totally an end just let the system in tactile and all these different exercise is you can do for. I'll send you guys a picture of it so yeah yeah. We'll put in place show nuts maybe heavy. Oh yeah so. It's like <hes> yeah it. It's it's everything it is everything. It's like good. It's look it's what you're gonna do for the rest of your life. You're going to have to move that sent. So if have that foundation condition place. There's always going to be some type of limitation love. It love it. The magic of movement man the magic of movement cool cool. Hey jeremy thanks for staying up late with us man. I really appreciate it's always awesome talking to you and you're doing work to keep it up. I'm glad we got to see it today. This show thanks for having me on this awesome. You gotta get some rest. Man you gotta you gotta plan schemes and go to tech mobile play some tech mobile tonight and see the pass around two runs to passes bow to him. He'll score. Every time doesn't even matter if you just sit l._a. Raiders here's our legal just have a good night guy jared. Thanks a lot man all right. Take care of your <music> own <music> that does afr- episode when sixty five. I'm signing off for the day. Appreciate you guys tuning in listening and man was that an awesome showed record not just good for athletic performance but just sports culture alter as a whole our experience of sport and long-term development and the joy in creativity and everything that comes with moving the human body that was an awesome show just hats off off to jeremy and tommy to legends in the field and it was an auditor. Sit down and record with them. Okay <hes> one thing i forgot to mention in the pre roll is that i am going to be <music> on or i was already record it but on the doctor tommy john show so those are you familiar with dr. Tommy john's social media particularly his facebook page. He'll be releasing his episode with me on the doctor time john show on facebook live on september wednesday wednesday september fourth so i had a wonderful talk a wonderful experience. It's being a guest on that show and i think you guys are really like it's a tune in their last two things. If you enjoyed this show enjoy what we're doing the mission of this podcast <hes> <hes> you can support us by leaving us a rating review on itunes would be stoked about that against my goal to get two hundred ratings by the end of the year the end of the calendar year this decade and so if you like we're doing stop on by and leave a rating their okay last but not least our sponsors simply dot com tom. They are rockstars in the sports tech space so make sure you check out their shop see what they have to offer. Whether it's timing systems force plates contact grids they have have it all so make sure you check them out great blog as well all right that does it. We'll see you guys next week. Have a good one.

football dr tommy john jeremy frisch baseball patriots clinton jim san diego a._b._c. basketball massachusetts china devito joel Smith brady california youtube
From Content Marketing to Content Experience Featuring Guest Randy Frisch

Amazing Business Radio with Shep Hyken

31:24 min | 2 years ago

From Content Marketing to Content Experience Featuring Guest Randy Frisch

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Randy fresh Spotify Netflix Nike Amazon Randi Frisch Tom Hanks Uber CMO and co-founder Gartner CBS Toronto officer NC Hyphen Chappel Salesforce Souissi Starbucks Matt squeezy NFL
How To Lead Others Using The Power Of Empathy #194

The Cam Roberts Business Marketing Podcast

09:43 min | 2 months ago

How To Lead Others Using The Power Of Empathy #194

"Jet-set paused snap. And be ready to win with your mental motivation. And martha cam roberts grow your business and achieve your goals. Quickly with the nicest tips tools and tactics on business. Success at marci subscribe now and download your find at ken. Roberts dot com value. Tim thank you for joining the toss. You'll find in business success marketing and you're listening to brain talk now today on brand talk. We're going to change gears a little bit and talk about leadership now. One of the things. I think is important about any brain is to have good latest so it kinda does fitting with the whole brain tool and in many ways. The leader of an organization or team is responsible for the rausing falling of the brain. One of the Greg ladyship coaches or mental training. I guess you could say that i've followed over. The years is ii gentlemen code john maxwell and one of these favorite signs what if he's favorite quotes that i've always held d to my heart was when the real latest speaks people. Listen and i just love that about him in the why he told that about leadership and what it meant was in any organization their latest who have positional leadership and there are people who lead because of what i believe. Is the empathy of others have empathy towards others and it makes them a good later now. Empathy is the ability to understand and share the feelings of another person. That's the dictionary terminology of empathy. Now when you understand someone else's feelings it's you're not a pot of feeling not feeling what they feel but you understand how they feel so every team. In every organization's success every roslyn and full of any organization is really on leadership right. Leadership determines the 'rausim full of a team of an organization of a company. If i personally believe if the latest at the talk those who should be leading out of the character and not that of the position need to have empathy and always out walking on the weekend. I want to share a quick story. The that walking on the weekend with my two teenage boys and we'll doing some hawks up a few mountains in the hinterland area of the sunshine coast queensland way we live and great walks around that you can do and there was a few little mountains that we picked up to one sunday morning. frisch windows moaning. Some was atlas quite warm so still adding t shirts and shorts and the beautiful sunshine coast of queensland but we went out until they hated land and we did a couple of days walks in you know it was just beautiful being out in nature and saying the grain trays and listening to the bodes. And they're getting away from the screens and all of that and smelling the fresh. Am it's just beautiful On one of the walks however we were a little bit slow because my boys will fos there in the teenagers and on approaching fifty. And i'm not as fast as them up the mountains anymore and there was a couple in mid twenties catching up to us and could he. This young gentleman who was a ran twenty-five. Because i hope may so i got to see their age and i could hear them talking behind. Says that we're kind of waiting for us to kind of waiting for me. Actually hilma boys writing for me to pull auburn. Give them some room and she young. I was talking to his. What i presume was his girlfriend about. He's role at work and he worked in high cha and he was complaining about people he was complaining. That constand people lit mike up excuses. He can't stand people that have excuses about you know their workload. Not turning up excuses about not turning up to a walk with him use. It was just like complaining that all of that but in a nas white he wasn't being like super negative about it. He was super positive. Dude right you could just tell he was fit was positive it was just full of energy and an positive energy about him but he was just saying that he has no time for people that make up excuses in his role. He has no time for people that constand people make excuses about not not attending meetings. Having days off work. I mean he even said the parents are sick and i have a day off work. You said like. I don't think there should be an excuse not to retain work. And he was being like his being. He's doing it in a way but like listening to it. It wasn't nice right because i was thinking. Well i was me and my parents will seek and or. My sano child was sick. I'll be taking a book to look after them is like twenty twenty one do know so anyway that made me realize that some people in leadership which is he obviously was leading. He's insane because he was complaining about people underneath him. You know that they don't turn up. Will they take days off work when they shouldn't and he just said he doesn't have any time for people that have excuses and on i'm going on night. That's a bit tougher. call him out on. Obviously i just kept my thoughts to myself but always thinking. There's a young main who has not been taught power of empathy in his leadership position. He has not been taught the power of understanding someone else's feelings. Like if someone doesn't come to work this probably a good reason for that if they stay home to look after a loved one or you know. There was a death in the family. you know. Heaven forbid they weren't feeling too well themselves and i'm not talking about people who go out and smash themselves on the weekend and have a hangover night. The work on monday not talking about that. I'm talking about people who have a genuine genuine reason for not showing up to work or not showing up to a party or not showing up to a meeting or not showing up to an event that you know the team has put on. You've got to have the empathy in sorts of situations because again another quite oil always lived by that people. Don't care how much you know as alita. Until i know how much you k and when they know how much that you care they will follow you. And if they're following you you'll be able to convince them to help you build up the company and build up the brain and one of the things that i've often told people who have worked underneath me who deal with conflicting Clients customers customers that a little bit negative customers who complain a lot. I often say to people who work underneath me and for me. That people are not their behaviors. And what that means is you never know what sort of a die someone else's had before they get to you. You don't know what sort of a morning they've had before they get to you. Is you know in your business. So it's important that you show up and serve them with the best small but you can't because that's not their behavior that's not who they really are. Something's happened before they just got to your business before they kind to us. Something else is aggravating. Them frustrating them about their life making them. Angry bitter cranky. Whatever it is so people are not the behaviors and again this comes from having the ripe empathy. So whenever you're building your brain. And if you're the leader of that brain one thing i want to encourage you to do is have empathy for those around. You not only have empathy for your customers and your clients but having pathy for your team members underneath you and assad you and even above you you know if you serve out those above you and you're working for a ball so you're working for manager have apathy with people and you'll find that having empathy in and outside the workplace will allow you to bitta lead in your own positions in your workplace in your works and your teams and your organizations and it is a real power it having empathy in a workplace and a brain in within your brain Gives you the pale to lead people gently without you know pulling them along dragging and kicking. They'll be happily coming alongside of you. Championing shaping champion if that's a would championing you right and being alongside of you as you build up your brain and get them to do what you need to do to build your team your organization and your brain so that's a big takeaway from may today Have empathy learn about if i had to do it and and train other people to do it as well because when you lack of empathy it's gonna call some big problems in your business and lots of disconnect and when you master empathy as i said it will allow you to be a much or effectively and lead. People won't be late.

martha cam roberts hilma queensland constand john maxwell roslyn frisch Roberts ken Tim auburn mike
Content Marketing is Broken; Heres How You Fix It with Uberflip CMO, Randy Frisch

Marketing Trends

47:52 min | Last month

Content Marketing is Broken; Heres How You Fix It with Uberflip CMO, Randy Frisch

"Hi alec baldwin. And you're listening to marketing trends and the leeds art week randy frisch wants you to know something. He doesn't hate content marketing. Randy just believes that. If you're going to invest your time and resources into something you should probably make it memorable. The idea there was not shouldn't create content. It wasn't that. I hate content markers it was more. So there's no value in creating all this content. If it's not gonna get us if it's knock get found. Randy is the cmo and co founder of uber flip and experience marketing platform that is empowering to create remarkable content by servicing. The right thing at the right time on this episode of marketing trends randy discusses what content experiences are and how marketers can better leverage their content to create lasting impressions on buyers. Plus he explains why you're personalization efforts are not as good as you think. They are into this episode. This message is brought to you by salesforce. hey marketers. Today's be buyers are more complex than ever an- every buying committee has different needs and goals. Salesforce can help. We'll show you how to put each and every customer at the center of your btv marketing strategy and you'll learn how top brands like lift approach account based marketing salesforce market to account speak to every buyer find free bt marketing and that s f. d. c. dot co slash every dash buyer. Welcome to marketing trends. I mean phase on host of marketing trends and today we are joined by special guests. Randy how are you gradient into the see virtually again. Yeah i know i should say recurring guest sense. We had you on what feels like a million years ago you on our onsite marketing trends adventure when we're at serious decisions years ago so good to have you you back for For a full session here so we will get started with our normal question which is how did you get started in marketing in the first place absolutely i will hit on that. I'm just thinking tonight at that. We were in like a glass bubble. Imagine that today. I know we were probably with us and shout out to to joanna who is producing the episode. Who sat with me. I think we did eighteen episodes in like two and a half days in our in in our little glass case of emotion. Yes glass cases are not what we jumped in these days. But we'll get back there sitting. I help as for how i got into marketing and into glass bubbles like that. Listen i i always wanted to be a marketer like as a kid at that super bowl commercials cool and somewhere along the way that morphed into thinking b. to b. marketing was cool. I don't know how that happened exactly but for me. I started a big company. Had whatever marketing gig. I get but you know. It was a big consumer company. Learn to time. Their company was rubbermaid. You probably have a rubbermaid product in your house. I know the skew number. It's kind of scary but you know for me. I wanted to be more part of transformation and to me. I look back at what made me. A good. marketer was my ability to be quick to be nimble young school marketing classes. Everyone wanted me in their class. 'cause i could rock a powerpoint presentation like i was that guy you wanted in your group for that reason but in powerpoint just you know technology for marketers to make presentations look good and you know the more i got into my now jobs. If you will early part of my career. I found that a lot of detectors didn't make it is easy. Powerpoint did now. i mean there's better solutions and powerpoint. Today you could argue. But that's what really pushed me to get into the tax side. But with a passion around marketing ultimately what he reflect became. Yes so for our listeners. Who who weren't around back then Can you give us an overview of of where you're at today for per absolutely If you haven't heard about Think of us is getting involved in in getting content into the right hands in the right buyer at the right time and you know we ultimately believe in. Id who passionately as a marketer that we've got to personalize the experience at every buyer gets and you know when you think about it. You know ten years ago backing on see twenty ten or so when we would get an email from like some big company and we'd say hey reindeer. Hey in we think that was really cool. I would be like how in the world is big company. Email me a know. My name like that was. That was pretty cool. Adad eventually got to the point of not just not being cool but you start out your hair. Like how do i get on this person's list how on this other big companies email is because we know that that is just pulling a first name from the mail merge from some sort of database some sort of marketing automation platform in emailing out at mass. In that idea of knowing my name which was so cool. Ten years ago now is such meat and potatoes. Like you better know the reality is but we expect inspire is expected to be able to solve our problems and we talked to a lot of marketers on my side. I get to marketers all day long and it was really interesting. We did a study but a year ago and what came to that was we. We actually went and we spoke to marketers. Who said woods personalization mean to you. This said it's things like knowing the customer's name knowing the customers company that they work from knowing the industry right so when you think about a lot of the ads that we do online or a lot of the emails that we talked about they know the name but when we asked that same question with his personalization means when we spoke to buyers their number one answer was not knowing my name knowing my company was like knowing the problem and looking to solve in that to me is what we try to do. Briefly is help the marketer show that they can solve the problem in the way we do that is not saying i knew your name in saying i have content and i'm gonna only show you the content that matters to you now. One of the best analogies that many of us can relate to in. Our lives is netflix. You open up that flakes and yes they know your name. That's cool but that's very twenty ten cool. The cool part is that they've got tens of thousands of movies documentaries and move in tv series now but when i open it up i only see twenty shows that are recommended to me by kids. See something else. My wife sees something else. You ian ritchie something else. Everyone listening to this new be listening on their phone right now and they opened up left. Looks they're gonna see something unique dots. The experience that we believe in uber flipped every marketers. Gotta do when it comes to be or be marketing and so with all those feelings though that emotion you wrote a book talking about how content marketing is broken Can you share share some info about that yes broken is a very Safe word of drought. The phone lines the the book is called on marketing and from here on will not make make myself to buy coffee production team. Will this call. It's asa now flip content marketing or something like that but the idea there was not that we shouldn't create content. It wasn't you know that. I hate content marketers. I i got a lot of questions about that even from my own team at the time it was more so that there's no value in creating this content. If it's not gonna get us if it's not gonna get found. Let's think back this netflix's example right if netflix wasn't organizing their content and personalizing it. Could you imagine logging into that thing and it being listed in alphabetical order or chronologically based on what they posted last. We'd never find other related content in that way in so many marketers. That's how they organize their content. You're saying they're saying no we don't do that. We all do it right. You go to someone's website and they've got like this resource tab some sort in on there is all the content on the blog often chronological the latest posted the top and then you know or we have brigade sections by oliver e books together. Oliver videos together. That's not how we search for what we're looking for right research as we said before by a have a problem. I'm looking to solve it. And that's the way the we have to think about adapting our marketing in our approach. Yeah i i totally agree. This is something. I feel really passionate about as well. I've talked about on the show bunch. I really agree with you. I think we put so much effort into content marketing to create like subpar quality things and then drop them in a place where nobody or. It's not a destination that people would actually ever go. And i think a lot of times. There's no pathway to even find that stuff there's no resurfacing of of your best stuff you know like i would love to go to a resource page and some companies. Do obviously do this well. And we'll get into some examples of companies. That are doing this. Well what is the best thing you've ever done. Like what is your best basic on now to your point what i think the best piece of content that you know uber flip has done for example is going to be different from. What would what should be served to me will be different based off of somebody else's opinion of what they need the most but i'm pretty sick of going to places and waiting through mountains of stuff to You know to get to the to the most you know choice. Bits and morsels that we really want. And i think that that is like a fundamental for the problem right absolutely. It's like we know which are are winners. Are we know which are the things that that we've done. And then the other piece to this is like nobody is going to your blog and just like cruising around like nobody wakes up every day. And it's like i'm going to go to uber flips bogged today. And just like you know. Check it out and just cruise around like that's just not how things are found these days anyways. so why would we create that experience. It's so right you're so right. They're thinking about it this way. The last time any of you may be page of google results. I mean that's essentially what we're asking people to do. When we don't put content on the first page of wherever we send them to say send them to. I mean think about what you're doing. Daily is a market where we put a lot of our focus. And we're all guilty of this because we were always asked in a job interview as a marketer. You know what what's your chance. Right is the question. I asked marketers. Guilty of best and then someone will come in. And they'll be like on big on email or i'm really good at i leverage social and really creative ways but when when you ask them to elaborate on that they often talk about the work. They're doing to personalise that delivers so if we think about the email or sending an email through something like it you know and exact target type product or part out like product when we send a bad email right when someone gets that. That's really just school of attracting retention as putting in what we want them to is. Want to click on that t. We want them to click on that. But in that link whatever it is we we try and just put one but then we've got take them to this destination where we need to put our focus on as you said is ensuring that the scene degree of customization that every marketer brags about that they put into that email or they put into the ad or the put into some sort of direct mail execution that you're doing these days that seem experienced feels personalize when you go to the web page because that's really where we get to track. I mean that's the best opportunity for us to track engagement and start learning about the buyer and speed up the pace at which they do their research embiid john content and a lot of people will say like people aren't binging my content. That's often because we're not meeting them to that next piece. Go back per netflix's analogy they. Do this awesome job at the end of each show of giving us like twelve seconds or whatever it is before the next episode starts and that's like one of their coolest features that gets me to sit down and watch an entire season of shit's creek on a weekend. It's if that feeling like i don't wanna get outta my count. We need to find a way as marketers to emulate batum bring nine in to the experience that we serve up when we get some actually click on are. We want to send them not to do some book. It's a dead end but from there we want to send them to a video or a blog posts or whatever might come next. Yeah i think you know the other point to that is. I think that there's a lot of times where you have like that. Clunky hand off or or things that that don't really serve the purpose. I think of social media as things and is this kind of pandora's box to talk about social media at this point. But i think there's there's so much that is done on social media that it's like trying to drive engagement or like trying to drive like results back or trying to drive a click or or whatever when it should just be actually you know using that medium to give them the information so that you become a place that people want to like seek you out in and hear your thoughts and i think just like there's so much stuff for like marketers just like bread crumb everything in to you know. Go to this place to this place to like trying to get you kinda like down this funnel to take action to do whatever and i agree with all the stuff that you're saying about like you know leading them to the next thing but at the same time like you have to actually make the asset that they're in good and i think like we skip that step. It's like let's just you know. Give them a list seven things that they need to do to improve their abm campaigns. That's just like mostly bad or interesting or written by somebody you know in an hour and hit send and then it's like you liked this then you should also like you know seven habits that elon. Musk does and must does every day. the you're gonna love it's like what are we doing here. None of them. None of this is actually interesting material. That's at all relevant. It just kind of garbage. You're so right. I mean you know the first part that you hit on there. Is the conduct itself. House speaker aiming. Yeah keep going back. This netflix's analogy if it's if it's crappy pilot. Then i go find something else. I don't even make it a three minutes into that episode. Before i go to find more content and then you've lost me but i think what you were hitting on there. That's really important is once we got great content. The only way to get you. The next is if i think about the entire experience and when when i wrote the book we use a different word fudged content marketing in the the next point was to focus on content experience to me content experience. Is this idea of going beyond the content in creating an experience around it in. There's there's certain things that. I talk about most often when when a hit on that including the environment the structure in the way we engage people. And you think about what that suggesting and the environment is the look the feel. I mean it's one thing to have great content but it's the container. It lives within. That really brings it to life and gets us comfortable to continue to look around the yeah. The structure as we said is is making sure the next piece of content is actually something relevant right. You give a good example of one wouldn't get me to click next so we've got an no our buyer and that to me is is a stern a think about. How do we use technology altogether. Right how do we ensure in a very simple you of guiding customer experience. A three things. I think about with my team. I play in simple as we need data. We need to understand who were trying to sell to who they are new platforms out there. That helped with intend there's new cd p type platforms coming up. That are gonna really cake. What marketing automation is is done to. The next level of in the next five ten years even even in the market even in the bbc space so that first pieces date at once. We know who were after then as we just say before we go to leverage right. We're gonna use emails ramiz. Ads really social reviews. Pr all these things done to grab our buyers attention and then the last thing that we get to do is as we said. Make sure that when they click on the link in any of those channels there's into a destination and the destination to me is where it's gotta to be engaging it's gotta be worth sticking around to your point you know. I've got options. That i can jump act you and i'll pick up on your social. I don't know if you've ever done this in everyone's listening. Probably on the on their mobile device you can do. This is done. Stop the podcast. Okay so you open up something twitter right every tweet. The you pretty much engage with from company has some sort of body intact could ultimately like the real value is in. That is the link right. It's like click here. Link does usually mobile devices. it kind of opens up a panel to the right now slides to the right now. If i'm doing research in apple watch right something. I bought in the last year. So and i go on apple to go twitter to go find out research. I go over that penalty right and as you said in like. It's very tempting to click if you look at the u. Right now there's an x. A top left hand corner. Because you're kind of in this ice cream container and the idea there is to jump back into twitter's infinite. Scroll because they just want you to engage on twitter. We need to do. We need to find ways to hack to get you to stick around on my site. And make it feel like i can customize what's next for you and there's ways to hack that that i've seen done well but we've gotta think beyond the content piece in think about that entire experience to do so. I love the idea of content experience. It puts words to something and i know it's incident simple and an elegant way of thinking about things but i i totally dig this because if you look at like just take a random website Like a random news website. I don't know somebody that we could pick on. Like maybe four or something like that. I think part of the problem with their with their content experience of somebody like that is how many pop ups are. They gonna throw it you worthy ads. What are the ad units doing on a website. The other day where like the ad unit everytime mood change the size change. I'm like this is like a top publisher and it was like change where i was in the article based off of this ad unit. Changing with what is going on right now so horrible content experience. There's no through line. Their only goal is to gabby to click on more stuff to serve more ads. I mean you know fleets to enjoy what i'm reading. The content experience horrible. You compare that to something like a podcast. Which i think about all the time because obviously we may podcast. You think about the difference in terms of and like apple apple podcast players notoriously like pretty bad. But even still. If you think about apple podcasts player what is it. it is just a stream of just content that you're gonna get and you can look at the different episodes titles you can pretty quickly go through it. It is you know it is based off of time which is in great so there's not a lot opportunities to do other things like most listened to episode and things like that that you wish you could probably do but at least it's like a coherent feed and then once you get into an episode. You have like an expectation. There show notes. There's like the audio sound. There's the quality there's like. Hopefully you're listening to a show that has a consistent format and the way that they do things you compare. Those two experiences and like one is extremely disjointed. There's no there's no like linear following of where you should go or what should be next and the other one is extremely clear and concise. And it's because it's like manicured and it's created in a way that you can do that stuff. And i think that the best content experiences are that way or the way where it's like a netflix. Show where it's like a podcast where it's something where you have a clear expectation between the listener or the reader. The viewer of what. They're going to get and what comes next and i just feel like there's so much stuff out there. That is the exact opposite of that. We have no understanding or expectation of what could come to and therefore all that means is. You're just not gonna subscribe right. It's you know you listen to a minute and thirty seconds of a podcast and you're like okay. I can subscribe to this. I know what i'm going to get into you. Go watch a webinar. And you're like. Hey i like these i i want to subscribe to getting more of these webinars like the. There's an expectation there. I feel like so often or just gonna chased this. This never ending like you know more and more and more and get them farther to to click on all this different stuff for. It's like it just makes no sense. You bet on it. And i think obviously were passionate about this. As as you said you create podcasts. Were both passionate about content. But i think this is something i know. There's probably cmo's listening to this or people who have the earring their no and i think the what kind of experience allows us to do is actually increase the value of content. I come back to the book. I wrote right Got a lot of flak at first as like are you telling content marketers. They don't have value you saying content value. Let's be honest. There's a lot of people who feel that way at the question. The value of content at times and a half and laugh at the idea that you're much more likely to see a marketer obsess over the a cmo obsessively open rates of an email versus being gay judgment on actual content assets. And that's so bizarre but what we can do when we start to think about content experience we can actually start as we said speed up that at pack the purchase. And that's all that's what we're all trying to do. Our content is there for the buyer to make it easier for them to research for To make it easier for them to come to that conclusion known. There's a staff turns you. I think very basically a maths sometimes. Don't try and complicate things too much. But the dad came from gartner in it was something along the lines that it was. It was eighty something percent apologized. Don't know the exact number eighty something percent of the time that they're making their is done reading context. Now we've seen ones before that are like sixty percent until they speak to sales now sixty percent of the way through the out on this is like even after they speak to sales. They're still looking for content. I think it was something like eighty four percent or something like back. And what's interesting to me about that. As i said for math perspective is the rest of that time is spent speaking to sales which isn't a law but that's really valuable So the way. I think about it. Mathematically is i wanna get mine buyer to spend at least forty two percent of that time doing research with my research because yeah there should be a correlation to from that to the man in time they decided as to which sales up they're going to speak to. There's always two sales rep symbolic from different companies. If not three. That are being evaluated. So i can earn the most research time then. I shouldn't get the most time with the Should get the deal and to me. That's the part that we need to start looking towards his how to increase the time. How do we increase the speed at which someone gets through this content. Because that's when they search a trust me versus my competitor's i love that that's really interesting so i wanna get to some examples of folks that are doing things like this but to to solidify that so i haven't really seen this at ton but I wonder if you seen people be more purposeful about that kind of forty two percent of time. You're talking about where you have. You know option you go to somebody's website and it's like hey don't really wanna talk to sales. I wanna do all of the research on your own. Like here's the seven seven things they you should probably like take a look at as it as it relates to. You know why you should go into our product like if you spend you know if you're gonna do whatever three hours of research on your own like i would probably go do one two and three for sure four and five times six and seven if you're feeling really really hungry or option b just literally talked to sales and they can. You can have a more detailed conversation about your exact needs and how we could fit into that and then another thing is time lining their time with pieces of content. And i don't see a lot of this either where it's like. This is your time line. This is where the content fits on your timeline. Like you're probably in self discovery mode or discovery mode. This is the cluster of content. You should having discovery mode okay. You're in consideration mode. This is the cluster of content. You should have in consideration boat like oh you're trying to get you know you're trying to win when your bosses signature on the dotted line. This is probably a closing piece of content. That you should send them that. They should check out because they assume that you've already done that type of work. Have you seen the sort of things in my off base. There is a great suggestion. It's it's something that we do on our team. We actually yeah. We have service that will actually work with some of our customers. It's it's more of a an expert service with some great marketers. We have on our team. Who will get involved in the way we teach people to do. This is interesting is very simple. It's it's actually not technology. We will be building into our technology down the road because it's been so successful. But it's it's starting with a spreadsheet so crazy idea to start the spreadsheet. I always say like we do amazing things with excel. Still think like microsoft spokesperson here. I swear i'm not so when we think spreadsheet the first thing we should have. If you consider the rose would be different buyers are different buyers could be personas. They could be verticals. they could even be accounts. And as you said there's different buyers at different stages sometimes you need to get the cfo at a later stage to get on side. You have to get your deal over that procurement hurdle then you think about the columns to me columns are your as stages of the buyer journey so if we thought about it very simply you know your your column. B. is going to be something along the lines of awareness and somewhere down in column d. e. raff. You may have something like you know purchase and then when you think about the intersect so let's have a buyer and you're at the awareness stage then you've got a selo than there. It sits in the middle of this spreadsheet. That's where as you said. The unusually filling in what content is person. Need now if i could add zen column to this amazing spreadsheet a some sort of filter it might be thinking about the channel on which they engage with that is it through email. Is it through social. Where can i find them and then in turn. What content will i deliver based on. What channel by us to grab their attention when we start to nap at that way number one. If forces us to take index of what content we have in how we can use that content number two sometimes intellectually help us prioritize what content we should create necks. And we're all in this terrible cycle of why create three blog posts a week. Two videos a month you know. Maybe that's not the way you need right now. Navy will you need is to fill in some of these cells by prioritizing which ones are really gonna move. The needle was turned buyers in certain stages of the journey. What are some great examples of companies that you're working with that. Are that are using or flip to to do some of this. Yeah it's a good point in a. I think it comes back to this point you said earlier. Which is our people really going to come to our website and look around to find the content. I don't think that's realistic anymore. People don't just come to your website and look around. We've we've gotta feed it to them. So i'll give you a couple of examples when it's a really good job around account based marketing which which i know is a big focus for marketers. Snow lumber buzzword. It's just part of everyone's strategy is really targeting. The right accounts. We know. That's what abm is about. It's the council. Should buy from us. The problem is a lot of. Abm talk to date has been about picking the right accounts and aligning ourselves came to go after them. But what we ignore next is how do we actually engage them. How do we show them as we talked about earlier that we can solve their problems. So one of the great examples is is a company called snowflake and we've had some amazing marketers who work with their last three four years like gained and now hillary in what they've done is they've really set up first of all time to understand who. Their buyer is an understanding who they are what vertical. They're coming from. What industry would pains. They have an taking time ahead though to to really tag content properly they can pick the right assets that they wanna use for each in every account so when they go in the throw up one of these ads that we talked about earlier this highly persons be make sure that if someone clicks on that i it takes them to a destination with content handpicked in the very same way. Now that's a cool way that marketings taking the lead ensuring that their air cover is helping. But you're chatting hillary there at a few months ago we did. We did a fun talk together. And she said the other games the point where it's aligning with sales reps and when we think about that. That's where we have to start to say. Okay we'll markings gambier cover but sales reps are going to be going back and forth in the moment and we need to make sure that sales rep can also send people to the right piece of content in that moment. yeah. I i think it's an important differentiation to for sales reps right now because when you're creating these great things there's like option which is your sales rep needs to know this stuff like cold like they need to be able to answer any question that someone would have about that piece of content like without having to link to it or b. They need to be able to surface that stuff like immediately. Absolute like based off of diagnosis. And send that to them that i hey if you want further reading on this like i know we just talked about this. Check this out. And then that way. It's written by marketing and i'm sure marketing probably prefers that they read the actual stuff that you wrote and spend a lotta time on your point like you. I mean we have to realize as well we're we're losing sleep over every step we make as marketers in not suggesting sales reps art but did they just don't have the same focus in seeing ability to whip up these emails that linked to content. They talked about the right. Like there's two things i've gotten no. We all get endless emails from people being sent to as click here. Click there two things that drive me nuts. The most one is. I call the black and blue email. It's like half black techs half blue hyperlinked. Oh my goodness because they wanted clinton like six spots right because they've attached all these different articles in pdf's and things like that and it's it's laughable. I mean you even if you got to click one of those. You expect me to come back. My inbox not had six other emails. With your six other links. I mean i thought you were talking about the the black and purple email. Where it's like you've already sent me all the stuff and you just copy and pasted half of it would not yet the black and blue. you know. that's that's even worse when you can tell give and all that kind of stuff would cause kaz jima. We'll tell you when it's like text that's been repeated before absolute so it's like or it'll even like short but yet no when it's like fifteen different links and you're like you like i don't want to do ray like markers we know it's one One click here in even companies. The do this well. I i had this company. Follow up with me after an event and they didn't send me the black and blue multiple hyperlink. They sent me one. But when i click on that one league right it was it was to watch a video demo so it was like okay you know at that. I'm actually willingness head. I click on this link in. Where do they send me not their own website. Where can track me. They sent me youtube totally. Get to you. And i actually started watching the news. It was actually pretty good. But then you've got that panel on the side with all the suggestions and i start glancing to the ride in like. There's this video like ken. Ways to get wealthy and twenty twenty one by one buffet. My job that's what i care about right now right. I'm like yeah. I don't remember what this demo is even abode. Who sent me the email you lose me on those pages. Yeah and that's where we come back to this idea that we've got an arm sales reps to be an extension of our marketing air cover and we need to make sure that they first of all. Don't send those seven hyper links but one link one destination where as we said earlier they can go and they can binge as much content as they need to get to that buying decision and not something that requires partnership requires collaboration. It's something that our own product dubar flip is kind of evolved towards you're listening to to marketers listening to sales reps in in seeing these challenges that are sent to us all day long. We we've just learned to live with them. Yeah you know. It's funny when i was looking at your book on amazon Which everybody can go check out. It's just f- content focus on content experience to drive demand were never revenue in relationships but so is looking at. It and an amazon is like upgrade to kindle like enjoy great kindle experience bubble a lot. I'm like hey amazon. Can you can slow down a little bit. I'm not not looking for a kindle. I'm just looking for For the paperback for for my boys book here. But it's funny. You mentioned that the youtube example. It's the same sort of thing right if you were to promote your book but just by shoving amazon links in people's faces all the time versus pushing back to where people can can find your stuff. It's like amazon. Doesn't want to sell this book. They want to sell five million other things to you. You know including this book And you need to be able to control that. Whether it's amazon or google or wherever it is review to absolutely i mean we come back to this with the idea of content marketing. You can argue this but you know one of the definitions is that there is is that it's content that you own right in one of the things i often say is when we put content on youtube when we put content on twitter etc. We've cutting guy you that is is releasing because we do own it but then it's on us to figure out how we're going to get them back there in. That's something that we we've got to think about it. I'm not suggesting you're you're content. Shouldn't be on youtube or shouldn't be posted to social. It can be but you gotta make sure that we're possible. We create a path into come in start to have a relationship with oss brand in once we have that relationship once we have that often. Now we start to get be able to get off to communicate with them directly not through these these least properties that we that we're leveraging yet and the point that you're making was not don't have your demo on youtube. You should absolutely have your demo on youtube because it makes it more searchable and findable and all that stuff they shoot the issue that you took with that was the sales rep sent you to you to. The sales are up. Should not be sending you anywhere but your own website. it's hard for that replica. If we the marketer aren't getting that rep the latest demo link in some sort of well structured content experience. They're just doing their best. Their resourceful right like you watch. Sales reps find content. It is hilarious right. Like where do they go. they go to like. Google are searching their companies content. It's almost like it's their own wicky. You're so right right. The problem the problem. Google that we have to remember his. Google is indexing. What's relevant over time. Is that relevant right now. It's not what you want your company to be leveraging this week vs last week you know. Google is looking over over Extended time extended search. And that's where we need the right systems in place to ensure that just as marketing would never do that. I hope that our sales rep song do that in. that's this. is that a area where i think. It is on marketing to really arm in work with sales to make possible so it brings up another thing which is when to send people off of your site and when that is important which i think what we're seeing now is which is part of that you know that eighty percent consideration phase or whatever you wanna call it which is sites like she to and and others that are places where you're being reviewed where people are talking about you Where things like that are happening. This is something that i think. Everybody's trying to figure out how to incorporate this into their content into their marketing for years and years and years if you're a magic quadrant leader and all that sort of stuff that's going to be plastered all over your marketing and you gotta you gotta link up to you. Know that dreaded that dreaded page that the you gotta linked to gartner wherever and becomes Potentially a black box there. But how people think about leveraging these like pure review sites or or things like that into their Into their content stack especially as regards to personalization where this is something. Where hey if somebody comes to your site and you have you know four point nine out of five on g to like you absolutely want to people to know and to get that information. It's a great question in for settlement. Big they're g tyranny in what they've built and also just how up to date and relevant today in not to trash and less Because i think analysts have specific ruled played by for shirking energy to pierce right in. Sima trust ravens in all these other solutions like that. I think the the unique element of that. You know not to get away from your real question when we send someone awful site but just focusing on those that you the opportunity with those platforms. Remember their data platform right as much as their review said their data platforms The product is all that data. So the way i look at it is we've got a embraces for what it is but fortunately we can actually access levers that data to understand the path wire so that's i think that's an important distinction with that other than than something like to. I would argue you. Should you should really avoid sending someone off your site. You gotta to find ways to bring stories junior side and not suggesting vision not a role for our brain wards to play off our website. But that's that's what your pr agencies. That's you know to ensure that you have coverage offsides is ideally also bringing you back on site right in the role that has Balance between the content experience and more so brand copper one. That's that's where we've seen over the years people do this for you. Know company acts names Named a leader in the in the magic quadrant That is the magic quadrant but dole write a blog post about that right and then that'll be on like their hero image or something like that for the website and they have a post about it you know and a of times that that links out but there's ways to do those sorts of things into still put it on your own website for them to read. Why without having to link out. I mean ultimately like maybe some people are going to go read the report but a lot of people aren't just going to put it in their deck of like why they're going to buy this product when they're talking to their boss and they're just going to one of the bullet points is four point seven out of five stars on g two leader in the in the magic quadrant like good to go absolutely. I mean you're so right. And i wish i had made on. It would be really interesting. How many people actually read those reports versus the visibility of seeing the placement is as you put it and i would argue that it's what would bison looking at those analysts for for gt for just assurance. That's that's really what it is and you know that they're on the right track. You know more of the practitioner. I think a lot of the value that these analysts reports in and would not bring to the activities going to own that technology after the fact young of understanding how to best leverage. But now a lotta of the more senior leadership when it comes to these technology reports. They're just looking for a thumbs up that you've got approval. Okay we're we're almost out of time here. Rainey's been a been awesome chatting with you so far all right our lightning round as always is brought to you by our best friends at salesforce. Salesforce brings marketing and engagement together. Could learn more salesforce dot com slash marketing discover marketing built on the world's number one. Crm that is salesforce. Been with us since episode one. We love him. Sales tecom slash marketing to learn more lading round questions. Randy are you ready. Do this number one. What is one marketing campaign that you've seen recently that you're jealous of well. You know i will say my friend. gone yeah. They've done some cool stuff even seeing a bb brand light that have a super bowl spot. I think now represents these mainstream totally agreed duties man. Do you have a book or a podcast or tv. Show or something like that. The you're binging recently other than shits creek which already mentioned. I just read through a book. Recently i just pass it onto a friend which is why it's coming to mind. It's the ride of a lifetime by bob. Eiger who's at the disney. Ceo for the last ten or twenty years but Is fascinating in it and is a lotta great lessons on leadership than in also just the bowl of content. It was an undertone in obviously different content. That we're talking about today but same purpose. It's what locks people and so that. Got me excited any personalization that you've seen recently that you're like wow. This is pretty amazing. Good question i. I'd say not a lot of persons asians really wowing me these days. But i've been. I've been miring the people who are finding ways to create trust for me to give my home address. Yeah i mean like that's a that's a whole degree of trust and the is nation really comes down to trust we're in. We're in unprecedented time. You want to call these in. The lot of us have said. Direct mails done at least for the time being. But i've given my address three or four times in the last six months. You know you could never give me give me give my cell phone. I'm giving my home address. These companies. that's wild so young. That comes from then showing that they're gonna curse personalized something A trustee manner. What is your best advice for a first time. Cmo i think the best advice the sam owes. You're there to motivate your team. But you're there to let your team shine and you need them to step up because if you try and do it all as possible. I mean i like you. Get to run a podcast. Every week i chat with cmo's it's called the marketers join in. That's the trend that i hear from people. It's it's like making sure you're not smartest person in the room in being excited when you get higher that next person to take over the demand piece if demand marketer or the brain piece if your brand marketing because it allows you to get more focused on strategy awesome. Well thanks so much for joining today. It's been great having you on the show all of our listeners. Go check out uber. Flip dot com really a great website too and lots of lots of great content. Obviously so go. check out. Uber overflow dot com. If you haven't already randy any any final thoughts anything to plug. I think you've done a great job plugging on my behalf and get the book on amazon. Like you said you can come to uber. Flap and maybe one thing. If you carry us the other book go talks about a framework called the konkan experience framework and we now have e- certification as you can go to academy dot flip dot com and you can become certified at content experience something that we hit on today and something i think makes every marketer more well rounded awesome randy appreciate it marketing trans- podcast is brought to you by salesforce. Discover marketing built on the world's number one crm salesforce. Put your customer at the center of every interaction automate engagement with each customer and build your marketing strategy around the entire customer journey sills force. We bring marketing and engagement together. Learn more at salesforce dot com slash marketing.

netflix salesforce Randy rubbermaid randy frisch dot co apple ian ritchie twitter ramiz alec baldwin cmo amazon Google uber youtube batum
Madeline Martin  The Power of Story

The Joys Of Binge Reading: The Best in Mystery, Romance and Historicals

31:52 min | Last month

Madeline Martin The Power of Story

"Maitland martinus a usa. Today still author who writes historical fiction and historical romance usually sit anywhere between the fourteenth century and the regency hurrah. Mets full of adventurous twists and turns empowered heroines and mean who has strong enough to laugh them but with her latest book last bookshop in london. She's taken a new path into world war two europe. Welcome to the joys of binge reading the show for anyone who ever got to the end of a great book and wanted to read the nixon storm. We interview successful series authors and recommend the beast mystery suspense historical and romance series. So you'll never be without a book you can't put down. You'll find this episode. Show notes the free e book and lots more at the joys of binge reading dot com and now is the i'm your host jeannie let in today's bench reading episode maitland. Talks about the transformative power of books. In hard times what her would want to research through open tunes of detail james about daily life during the blitz and the parallels between living at times whether it be twentieth century let's or twenty first century pandemic. But we will we get to madeleine. I've got some exciting news to share. I've been doing these author interviews. Weekly since september twenty jane nara currently one hundred and seventy really fabulous bench reading interviews with trump offers available online from nicks manse june. One we're expanding the shar to give listeners. Who loved what we do. An opportunity to subscribe to benge lead on petrie on in return for extra monthly bonus content and a wealth of other benefits. We still planning on thinking about joining petrie on will allow you to find even more great books. you want. Want to put down as well as get to know your favorite authors beata. You'll also helped us provide more features that book-aholic love for the cost of a cup of coffee a month you'll get access to new features like getting to know you quick file off. Acquistions exclusive to patrie on. I've already started recording these five spontaneous questions with authors who are happy to take part and they give fresh and funny insights into outcasts if you want to find out more binge reading on petrie on him to the joys of bench reading dot com homepage and you'll find lots more there now. His madeleine how are medal and welcome to the show. It's great to have you with us. Thank you so much for having me. And i'm so excited to be on the joy of been treating what a great name for a show. Thank you so much. Is this book that we're going to be particularly discussing your fist historical fiction and this type of fiction. You've done romances. But the last book shop in london and it is very much about not exactly binge reading but about the importance of people being able to escape into about worlds created by authors and also at takes the fate of london bookshops during the blitz. So i just wanted to those kind of like the two keystones of the story the fate of the bookshops plus the joy of being able to escape into fiction. Which one of those was the first than when you were working on the spoke it when you came jewish It really wise. Sort of the survivability of bookshops despite the blitz going on in london and also really how community is built around books and really how books can help get us through really dark times so i mean that was really the focus of it. I you know i really kind of wanted. The last book shop in london to be a celebration of reading. Yeah and i guess you would have started this long before we got this pandemic but it's remarkably reasonable needs. Times isn't it. It really really. Is you know. I've actually a couple of scenes in the last book. Bookshop in london were inspired by my association. With how grace might have been feeling while i was living during the pandemic because obviously you know the blitz and the pandemic are two very different catastrophic events but they're still very catastrophic events and at its core humanity is still going to react in a certain way and i feel like with the pandemic going on. It really gave me a very strong insight into what greece might have been living through. Had i not been going through the pandemic that's great and also people have been concerned about the future bookshops because of the way that could titled from going shopping spree again shop online. But it's probably made a knife fragile quite a lot of independent bookshops absolutely. Yeah i know Even really wants e-books started to get as popular as they were. That's when we really started to see a fall in the brick and mortar bookshops. I- no. I personally go to the noble often. We i even when my fiance and i go and date night we always stop by burns and noble and i always buy something in my girls. Always buy something like we want so much to just promote that. Because you know going to bookstores been such a huge part of our lives growing up. I mean the independent bookstores. In even like i said the chain wins like arms. Newell just bookstores. In general a religious has a certain. Feel to it doesn't it. It does yeah it does now. You'll cleric greis. She's she's really quite delightful because she's so young and innocent at the beginning. She's moved to london from the country. She she seems hardly aware that there is a war going on because of course when she rides in the bombs haven't started falling. It's the phony war and wondering marinas. The school guide to start. She's aiming to get a job in some way like heritz in cosmetics counter and ends up in a bookstore when she doesn't really have any particular interest in books so we kind of concerned for her because she is quite a vulnerable person. Right at the beginning isn't shea right. Yes she definitely is. And i think that through that it really lends itself for her for the opportunity to find that inner strength. I think a lot of us start off with certain things i know for myself. I have in my life where i feel equipped to handle something and then i get there and realize i'm weighing over my head and somehow you reach down in you find that strength inside of yourself and then at the end you can kind of look back and think. Oh my gosh. I came through in. Oh i did this. And so i kind of wanted to demonstrate that In grace and hopes that it might resonate with some people who have been not through similar things but who've had internal challenges themselves like. She has yes she really does do that. She starts to show that an a- carriage without being in the least but kind of preachy about it. It's a lovely wife that as a character. She starts out hardly really caring about books. Tardily ignored about books and atta point of view. It's almost irritating because she likes so much. The same framework as hardware or anything else. Just a commodity be solved right. Yeah they she discovers this new sound count but in the power of storytelling as she goes along. And i wondered if you could give us a bit of insight into how that process unfold for you so okay so i'm going to kinda poll for my historical romance sort of pocket here and say that you know one thing that women love about reading romance novels is it gives them that thrill of getting to fall in love all over again and so i really wanted to take that aspect of my writing and apply it towards reading. I wanted her to start off. Not being a reader. I wanted all of the readers. Pick up this book to fall in love with reading all over again. Through grace's is. I really wanted them to go on that journey and relive that magical experience so now it's kind of everything behind it. It's gorgeous because you did it. And if we had to your previous work now you've got nearly forty books in that romance genre and then only scottish in english and some miceli season the medieval times but summon the seventeenth Cpt true regency right in a situation like this where this book is really different from. What guys wants. Some people might have considered. Start him with a different pain. Name was something like that to geneva. Consider that i confess. I did consider it but it is a lot of work to have a new name. You have to have two websites and chew social media accounts for facebook twitter instagram. All of that stuff. And i have to be honest on a day to day basis. I can barely keep up with one of me. Let alone incorporating another one me lower relief from an ease respective. I think if i did do something very drastic like if i ever did you know Like young adult or medieval book or his right middle school books or something. I probably would definitely consider a pen name. But since they are still historical. I figured i was probably good to go. Yeah yeah so. What inspired you to make that kind of transition from doing what is theory notch middle middle ride romance to a very standalone historical fiction. Women's fiction almost close to literary fiction novel while so i've actually always historical fiction and i started off when i was trying to write books. I started trying to do historical fiction. And i wasn't sure how to wrap my brain around it per se and then i read outlander and i fell in love with outlander and i thought oh maybe i can write a romance and so i kind of put it together. And so that was sort of the journey that i started off with romance writers of america the wnba it was such a great pass to go down and of course i do also love historical romance and i will say that you know. Historical fiction is always one of my go-to genres. So when i had this idea in mind or had an idea in line for roadwork to historical fiction which is my favorite part of historical fiction to read my favorite time period. So i had the opportunity to write this book and i jumped at it it just. It was a joy to right. I mean i am a total history nerd. I love history so much. I just completely walked myself in it and i enjoyed every single word that you see on the page. Is that wonderful. The view we give the blitz. I mean i read quite a few will a novels. Actually i must admit. I'm the fruit of a world. War two romance because my parents won't but were my mom and dad both in london during the war period quite a lot about it but i feel as if i could really frisch. I'd view in this book that we really down to earth. Feeling of what would have been like to be a young person in london at that time. Lots of very good tiny details. That made it come alive. How did you manage the research for that to get those details. Oh my goodness it will. I will say it was a lot of research one. Very big help will piece was during the before. During after the war there is something called mass observation where it was a man who actually did it with their own personal money. They actually pay these people to record their day-to-day dealings for like i said before during and after the war and those were compiled into the mass observations and reading through a lot of people was very beneficial. Ironically the weather on the slope is all on point based on when the day is primarily because of the mass observations. It's funny how many people start their journal entries with with the weather is like that day but you know one of the things i really got out of the observation when Feel for the spirit of the people going through that. So for example like when buckingham palace was bombed. It wasn't this horrific. All my gosh buckingham palace was bombed. It was the king and queen. They're just like us. They got bombed to resist kindred spirit. And you would never think that is. I wouldn't think that if i had read that the mass observation. And so i feel like it. Let's realism to the people in my book. And and how they reacted to certain events. So yeah yeah it really did. Of course the weather was made to the also because if there was a lot of cloud it was harder for the german bombers. So there was. Yeah yeah and i had neighborhood of paternoster way which was the spirit amazing famous straight. Where many of the workshops and publishes were located. And i get. It had been going for several hundred years at the stage. That pie is true. Isn't edge yes. It absolutely is true and it actually still is today and it's incredible when the when the bombing actually happened that night on paternoster row over five million books were burned. And you know one thing that you have to think about like it's like it breaks your heart deep in here that but this was also happening during a paper shortage. So paper was being rationed at that time so these books could be mass produced in back on the shelves again. This was a very huge loss for the publishing industry. Yeah i'm just dealing with this thing about the books will die. This is called the last book shop in london. Bet bookshop is is is your imagination. Did any bookshop survive at yes. There definitely were bookshops. At survived intact oils is one that i that i mentioned a couple of times yes oils is. It was a bookstore. I think it was now. I remember from my memory. I think it was four or five stories and he did new use books and he was almost kind of seen as like a- like almost like a circus wheel deal kind of thing and you know like little little things that i mentioned there were actually real like for example when he had sandbags. He filled with old books to protect his building that was real and he actually did line. His roof with copies of mine comes in the hopes that would keep his establishment from being bombed. I mean some of the stuff. You just can't make up. That's the worst some amazing details. That's exactly the sort of thing. But i'm thinking of really. I'm quite fascinated. Because you live in florida but you obviously have fascinated by history particularly in england and scotland. How did you first develop this face. The nation so I actually grew up in germany for the most part. I'm an army brat and sell to travel all over europe. And i really you know i really just fell in love with like the old castles in everything that they have to say and it just the stories that i grew up listening to. I love all of it so much. So that's i think that's kind of how. I fell in love so much british in history so would be considered writing something station in in the american historical period. Some one of them. And if so which one. I'm telling you when i say i may history lever item like one hundred percent all in history lover. If it's history. I will research it and i will write it. Which is why i do. Medieval eighteenth seventeenth century regency and world. War two you know. It's funny. Because when i was djing edits on this book i was writing a medieval and editing a regency at its world war two and obviously living in modern day so my brain really was expanding over you know many generations. And do you speak to kick romance going as well. You still committed to doing romance or his. that something that you would doing but have moved on rome. I do so plan on keeping my romance going. I will say that. I am definitely kind of tapering back. More i previously have written about eight books a year and that pace is pretty grueling. I'm not gonna lie. And the hard thing is i have so many stories in my head but i just want to get out but unfortunately my wrists are not able to keep up with it as so you know the nice thing about doing historical fiction is that obviously it takes a lot longer to write them right then as you have to do all the research. It's it's very much more labor in but of course a labor of love and so it's nice because it's given me the opportunity to slow down a little bit and but i do so i will also be doing romance also definitely historian eight books. A bit is just remarkable. Mccreavy depending on how you look at it. Look moving along a little bit from talking about the specific books to your wider career. Tell us something about you. Life for you became a full time writer. And did you have experiences that have now feed into your writing and tangible way while i think that any experience that i lived through this way into my books i mean it's all a has made me who i am and who i am is what makes all of my book as far as my independent experience like what i did before i was writing as a fulltime. Were i'm sorry you said published or just writing in general before you became a fulltime writer. Yeah okay oh so. I actually only had been fulltime writing for a year. I was yeah so for. I mean i've been writing for about twelve years have been published for a little over five years so really for a majority of it. I have been a fulltime day. Job fulltime writer fulltime mom. I don't sleep too. You know the funny thing is they only would sleep about four four and a half hours when i was going through all of that and now i'm up to like five or five and a half hours but i do take a nap every afternoon. You know so. It's actually been kind of nice now this last year being able to just write full-time just immerse myself in it and not have to worry about every one extra piece of everything. It's been a dream come true. I have to be honest. That's remarkable some. How on earth do h books a year when you also writing full-time and being a mom so just really a lot of work. I am divorced and so every other weekend. My daughter's go with my ex husband. And i would really pretty much work about twelve hours each one of those days. I get up at four o'clock in the morning to make sure that i get as much writing done as a candidate for the girls would go to school in before. I had to go to work. If i was running behind on a deadline would work through my lunch break in the car. Or even nonsmoker break. I would sit there in the break room for fifteen minutes wherever you can get those words in you know. And what was the job that you doing mommy asking. Oh no not at all. I did know gosh now. Of course corporate name. And then like what i did but basically ivory cbo progress sequel program code so it was very much the opposite side of my brain. You gave you creative side. Something a little sort of run when you go exactly. I used to always say like you know coder by day lurid romance author by very early. Look ahead and look on your website. Of course when i was doing some research for this sort of really taken with the spice you head there about you said you loved. God stressed up in pajamas. Now this is something that i had never heard of and i googled it and i realized that it is a thing. It's probably a thing that you've been coming. We are because you've got daughters but tass about the sing they actually are very cute but tell us about gartner. The are just one of those feel good things like if you're just having an awful day and you come home and you're like man. I really need something. That's just adorable. Makes my heart goal warm in melty and makes me laugh and you pull up goats in pajamas on youtube and these goats with their little lake. Happy bounding tales are running around in these adorable little flannel pajamas. That people say them. I don't even know how you would begin to coming up with an outfit for a goat. But they look so adorable and they're so happy you know you can't look at something like that and feel sad so that sort of where the goats in pajamas fascination came in and just so happy you do not have actually began to start. I have no idea. But i know that they sell sweaters for chickens on oetzi so i pretty much figure that any animal out. There hasn't sort of clothing that they wear. And i'm sure it looks adorable. We'll there isn't who radio wasted. That i like to ask everyone but i think you might have already answered it for us is is a one you've done in your writing career more than any other that sick the secret of your success you know i will say when i first started writing i actually. I'm very tight bay. And so i did about five years worth of intensive learning. I devoured every book on writing. I could every workshop every conference. I can find i did all of it and i just sucked in all of that knowledge and then that's when i really started to actually put together my i. I had my. I had my first books that nobody will ever see that. We're sort of as i was like. Oh this will be a cool thing to do. And then i realized that i sucked and then i learn five years worth of really under my belt knowledge in everything just getting the basics and foundation for everything and then. That's when i really started writing. And i you know it definitely took some patients and i'm so glad that i put in that time to do that bell. Yeah yeah you certainly sound very type a. What was the catalyst that made you think right at the beginning. I want to write fiction and well. I'm just an avid reader. Reading is such a huge part of my life especially as a military brat will. I moved around from place to place. I was always. The new kid was painfully shy. When i was young so i started to know my librarians. More than i knew the kids in my class. And i was a book a day reader so i just i think that story's just live inside of me and i can't even help. It's good just any other way either caning commandment as read. That's an idea of segue into their to. As we've mentioned this is called. Joyce have been reading and it does focus on the books that people read for entertainment comforts series often as well so tune into your taste and reading tennis about widely but particularly what would you like to binge read so well i so i will say like i do a lot of listening to my audience my books now just with being busy and everything i do a lot of audible and i have just recently listened to wine called the five and i wrote it down just in case you asked me this question. And her name is Halley ruben hold. And it's called the five in about the five women who jack the ripper kill And it's actually a nonfiction book but it is written so beautifully in. It's so rich with detail that i think any fiction lower would absolutely love this book as well and i'm not gonna lie. It made me totally wanna right one of their books like no garland that's another time period slowdown but it was really really very beautifully written. I mean i just. I binged listened to everything. I even have a couple girlfriends of mine who we go through. Every single month we take a new classic book to listen tale. So you know it's up next dracula and we're all very very excited. I'm all over the place. But i love it all the five. Did you definitely get the feeling that these women who've always just being anonymous victims to most of us would given some sort of dignity and and cook us by being brought to life in this book. Absolutely yeah i really feel like there is. I mean i'm not gonna get too much into it. But of course syria type for women especially back then in women who didn't possess a lot of money you know i feel like a lot of stereotypes were sort of played on by the people who who talk about it but she really brings her stories to live she. Lets you see how they grew up and it really brings about sympathy for what they lived through when everything that happened to them. Prior to being murdered by jack the ripper it really. I mean it's just an absolutely and it so beautifully written to it's incredibly eloquent and it just really brings that time period to life in what those women would've cantero look great and yet we asked me to come to the end of that time to suit claiming around looking back down the tunnel of time at the stage in your career. If you doing it all over again. Is there anything you would change. I probably you know. I should say that. I should stick to one time period. But i can't help i love it also. I think i probably would have gosh. It's hard because i really. I feel like my journey has made me who i am as an author so it's hard to look back and really regret any of that so i'm going to go with. I'm happy with how i've gone. Which is a really boring. You know miss america kind of answer. So i'm not. I'm obviously the last book shop in london is published traditionally but every one of your books trade published or some of them in d. published. I'm of the are independently relished. I do with harlequin historical primarily. My regencies and i will have a medieval coming soon with them as well in the medieval are primarily through independent. As well so you you are what they call a hybrid. Yes definitely yeah right because you get a good sense of the whole market when you when you working like that dr dre. Yes absolutely so you know. There are definitely pros and cons to both sides and i get to play. Both of those depending on what book is coming out. So what is next for maitland. The writer what have you got on your disk for the knicks twelve months. So sorry so i have. I have too many bills than i need to write wine for myself. Wine for historical I'm starting a new regency. That will be coming out next. January that will be independently published. And i may have another project that i can't talk about. I'm just gonna leave it with that. Quite response right there going to be something to do with world war two. Can you give a little hint. The answer is maybe probably ask. I'd hate to say that that was just going to be a one off because it's definitely a very green sort of took that that started. Do you enjoy hearing from your readers and week and they find you online. I absolutely love hearing from readers. Thank you for asking. They can either go to my website at madeleine. Martin dot com or they can find me on twitter and instagram at madeline m martin because somebody took my name and been on. facebook. I'm madeleine martin on there as well so you can find at any of those places anytime the message me or send me or whatever. I will respond you to spend some time on there as well as everything else you. Yes which is why. I didn't want the. I really don't know that could manage an end. The thing is. I don't wanna have an assistant respond for me ever. I want to always be the person who is responding to my readers. And that's very very important to me. And that's also why. I can only manage one of me. This redesigned teary. Well it you know. I get all kinds of in of feedback from readers. I have keep asking for certain people stories. I have people saying thank you for having written certain books especially if they had a connection with one of the characters where a character may have lived through something that they have lived through and they have that connection they reach out to let me know which is always very very agile. And there's just an. I even have readers that just reach out in the like. Hey i just wanted to say. And i really liked the spoke to you know in there. Yeah so all kinds of things. But i absolutely love hearing for my readers. So if the suggest that they'd like to hear a story about one of your characters that you having to wait he developed or whatever. Do you take that advice and follow it and writes something in response to the feedback. It has i mean of course always respond to them but if they want have look off of a certain character. I may not be able to do that. But i will always keep them sort of tucked in the back of my mind. I often do projects with other authors. That require novellas. And maybe we'll do an anthology together and that's perfect material for doing a novella. Maybe and so. I'll always kind of keep that in the back of my mind like oh i developed for this person at fantastic. That's good so just to all of this information will be in the shining on. Its own lines so the links to all of your information in box side that people who are listening to the podcast and go to the show notes. We'll be able to find it all at right at the end of a curse. Aside be simple look thanks so much lennox been great talking today. Thank you so much for having me here. It was a joy. Goatee about keeping you from your keyboard. You're perfectly fine activates fantastic. I say he's sorry match. Thanks for listening to the joys of reading podcast you can find all the details and links for this episode at dub dub dub dot the joys of binge reading dot com. We'd love to hear your comments and suggestions for who you'd like us to interview next and if you enjoyed the show take a moment to subscribe on itunes or similar provider. So you won't miss out on future guests. Thanks for joining us and happy reading. The juries have been reading. Podcast is put together with fantastic technical help from dan. Cotton and abe raffles. Dan an experienced sound video engineer. Whose radiant available to help you with your next project. Seek him out at d. C audio services at g mail dot com that steve for daniel c pacelli audio services at gm out dot com or check casher nights. He's fast he takes pride and getting it right and he's great to work with a voice. I was done by a breakfast. Another gym of sound and screen has tweet. Two years of experience on both sides of the camera slash microphone as a cameraman to director and also as a voice artist and tv. Presenter i think you'd a grey that his voice is both lighthearted and warm. He is super easy to work with no matter what the job you'll find him at a a point and shoot dot car dot insead as i say the full details in the sharon arts on the website. That's it now. Thanks for listening. Hopefully see you next week

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Tipping Your Driver

Side Hustle Kerfuffle

35:46 min | 2 years ago

Tipping Your Driver

"Sir. Jesse? And this is hustled kerfuffle, where we talk about the highs and lows of doing certain side jobs, Jesse will share his experience in the rideshare industry, and Andy will share some of her stories and food delivery. We'll offer INSEE in tips nightmares in comedy. And what it's like to deal with the hungry and transportation lists society. Wow. That took a dark turn. I thought this was supposed to be funny. Did you forget who you're married to? Oh, right. I stand corrected now. Are we going to do this or what? Yeah. But first, we should probably mention in the Dayton, Ohio area. Sure. 'cause I wouldn't want anyone to think this podcast is universal or anything. Well, it might be relevant. For example. If you stick around till the end of the podcast will reveal how much we earned from our side hustles in the last week, right? And someone in Dayton might be impressed while someone in New York might scoff. I can see that you make everything so depressing. Okay. We'll make me laugh. Give me. Your best kerfuffle. Have I got us to work for you? Did you know you could earn two dollars cashback in points with every right on over? All you need to do is text ride two nine five nine nine zero. They'll send you a link and just enter this code in the p l eight r oh that's text ride. Two nine five nine nine zero click on the link and enter the code VP l eight r. Okay. So this week. I only really have one story. And I've got some tips and tricks and stuff like that that I'm gonna talk about later. I believe Andy you have a lot of stories. Tell us week. I have a few stories to tell this week. Guess okay. Well, I'm gonna start with mine and case three while I was sitting at a red light by the date mall. And there was a car in front of me that had pulled out like it was gonna turn into the date mall. And. Another car was running a yellow light. But I mean, they probably have I'm sure they had the right way. I don't know. I didn't really see the whole thing. Anyway. So there's cars running the yellow light in the other car that was looking at turn into the date mall sizes, just go ahead and turn into the date mall. And probably because they saw the late was about determined on them on their side, right until they were laying. I will beat you on coming car yet. Yeah. So then they hit the car and the car goes straight into a poll. Oh my God. Why just stuff flying everywhere and all your bags when often me and my passenger both got out of the car running over the other car to make sure that was okay? Luckily, everybody was okay. Well, we didn't know for sure I the guy was sitting there trying to Yang open their door because we couldn't see because the cider bags gone off the front airbag off. But the guide hopped out the passenger side like he was like here's a wrong and got up and ran out the passenger side of the car, and he was outside of the car dancing around. I looked into the driver side front window. And I could see he wasn't in there. I was like we're good. We're good was like, are you? All right. Are you? All right. And you know, everybody was okay. But a. Yeah. It was pretty scary. Actually. 'cause y'all that was my big excitement for the week, whether any kids involved note, well, I mean, the two kids were driving. They were probably in their young twenty s or something wasn't like children. No, notion earn stuff. That's so good. Yeah. Wow. But at again, I don't know who exactly was fall. But it was pretty scary situation. So, but luckily, everybody was okay. But the rest of the day, I'm just like thinking to myself kid, you know, I've out of the road. Like all the time. I need to really pay attention. What I'm doing? 'cause I don't wanna go, you know, into a poll variable. I'm very well that too because you're not supposed to text enjoyed. But a lot of your job is looking at your phone and following directions. And and making sure that you pick up those alerts and stuff when it says, you know, you've got order you've got a ride if you're in the middle of driving. You don't just pull over to the side of the highway. You knows eight yes, I will agree to pick up this person or yes, I will agree to pick up this order shoe mess where where I don't like the the door dash mentality because they like with Lifton Hoover, which are the ones I use. I just hit a button, and I'm ready to go. You actually have to like work to get your no that's not necessarily true is long as I have the screen fan than I just have the swipe right? But don't have the screen because you're listening to your audio books or whatever. That's, but that's my fault that right? My fault. That's not door ashes fault. That's not that wouldn't be lifts fault. Or uber. But even so with lift newer, though, even if I have another apple open they pop over those absences hit a button unaccept- stuff. Oh, see with door. Dash it does send a text that pops over, and, but the abbot self doesn't pop over, and I don't know that might be something in the settings. Maybe that something should look at and see because that would be very helpful. Would if what. And how so I I understand you've got a few stories you'd like to tell once you tell us. We'll I I did a lot of complaining about a place last time the rusty bucket by the Dayton mall, which I'll never eat at. And so I thought this time I'd start by giving shout to some good things that I like this kind of goes along with something we've talked about when we go out to eat general, isn't it that we like to we've focused too much energy and complaining, maybe occasionally, we'd like say something nice about somebody. Yes. Yes, absolutely late that you know, that something else that is not relevant to this podcast in. Anyway whatsoever. But if somebody gives you really decent service at a restaurant, you should totally stick around and asked to speak to the manager and give that person kudos because it's just a nice thing to do. And the very least you made somebody's day at the very most. Maybe they got a raise because of you. You don't know which actually is relevant to. Yes. Please do the tipping of all the people of doing all the services of our rate still. Okay. So I have a story and this time I had to drop off or no sorry. This had pick up from vicious big boy, which I don't know what that national chain is like it used to judge appeal show isn't shown as the same thing or something. No. I don't know hers that no that might be like, oh, I don't know that might be Perkins or something, right? Yeah. I I'm not sure I know in some places it's just called big boy or Bob's big. Boy, I got the big guy with the plaid shorts noise on the big burger, not Frisch is down south, right? Or if it is it's a separate Chan, I don't really know how it all works nationally. Emmanuel Big Mac, basically, right? No, no. I'm using like here in Ohio if called fishes big boy, and that's why stumbled over it because I was like what is this thing called again because I've lived so many different places that you know, what you call it. Okay. Whatever whatever. Anyway, whatever you call that restaurant big boy ball or fishes or whatever. But apparent big boy or frustrations big. Boy, right, right. Oh, I went there to pick up an order. That's the point of the story. And when I got in I was ready to be irritated because. Nobody was like recognizing me, you know, the standard here for door dash. So we can't see you with our eyes recognize you with our words. But then I noticed that. There's this black woman waitress that is like westerner asks in doing a lot of work and her color is not something that I would normally mention because it's not relevant. But in this particular case, it is relevant. So hang with me. So anyway, she comes up to the counter and finally does greet me. And you know, by this time, I had seen her be so busy that. I was no longer. I read it not being recognized which was a fan of right? You can have some sympathy for that. Right. Exactly. I totally sympathize with anybody who is obviously working if you're just damning chitchat can Chit chatting like poodle like at the rusty bucket by the Dayton mall, which I will never eat at while. They're mad presser they really are. You know? That's not. Okay. But this lady was actually I mean, she was out of Roth. Okay. She was doing her job. And then some who she gets to the register. And I'm sorry this real Apso hard. So the old white guy pays vers Bill, and he just throws the money down and walks out. And so when she comes over. Okay, wait, no, he came over before. She did I'm sorry. He came over through his money down and just walked out. And so then she looked at me. And was like her facial expression was like where did where did he go? And so I pointed to the money on the counter and just kinda gave shrug 'cause you know, this isn't Maya gig. I don't sorry, right. Here. So anyway, she comes over in rings rings it out. And she goes somebody out there and get that old man because he left his change. No. He did not leave me seventy three cents. And I I was darling. And I was like, well, I mean, you know, all white, man. They don't tip. So well, and you know, the. I used to I used to date somebody that she would say as you know, over the decade ago. Obviously, we've been married for a decade or more. So, but they would always leave like twenty five cents or something a thing. People think that laid giving you a quarter as like, I've given you a thing, and you should be grateful, and they don't quite get the whole tipping percentage thing. So. Yeah. So there's almost forgive ability factor within she proceeds to say, nah, this guy comes in here every week to get breakfast and have one of the other white waitresses serve him. He leads a two three even four dollar tip. But if it's me, it's always just the change out of his ten awhile yet. So I was like, oh, and I just I was like I can't apologize for everybody on the planet. You know, obviously, I don't know you or your situation, but, you know, just so, you know, I I saw you working hard busting your ass. Really sorry that you have to ensure that that's not cool. That's not fair, and you're appreciated, and you would have thought like I gave us women like a gold brick or something because she just she was like, I know good people in your one of so don't worry about it. You don't need to apologize. But I thought that was a really funny story. She flips like coke it that old man, he loved his change your grading. That's awesome. Oh, that wasn't the story. I was gonna tell. I mean that was a story I was gonna tell but I meant to start out by giving shoutout to good places since I complain so much less. Sorry. Okay. I'm all at water in weight. I wanted to say something really really good about the foreign cuisine places that have to pick up from particularly Amar India near the Dayton mall in the Barnes and noble. What is that area shopping shopping plaza? That's it. Yeah. And a rapist in co Colombian comfort food, and I probably mispronounced that night apologize. I'm gonna tell you right now both of those places smell delicious. And they always have their food ready. I mean, I don't even have to tell you. The name is ready to go is packed up. And not only is it packed up a restaurant. You should really really really take a hint at this. They already have napkins plastic ware straws, whatever else in the bag like I don't have to grab anything extra. That's awesome mug saves. You so much time in actually leads me something that I would like to talk about. If if when you're with your story. Yes. I mean, the the ease of getting to something the the quicker defeat a pickup something the quickly. Get your best nation, the more money, you're able to make and that is you just can't tell people how important that is in a job like this. You know, then you sound like, you know, the pizza delivery guy, who's just like whatever I'm just trying to throw my Pyatt. You right, right. We'll for example, like I I have pickups and with lift and Hoover. You you have about the have about five minutes to come out before you're even able to cancel the right? And it used to be easier to cancel the ride with certain of them like lift used to be able to say they didn't show up just hit a button. But now you actually have to call them after the five minutes is up to see what's going on then. And then cancel the right mislaid. But they've been not here for five minutes. They could call or text me they could've done anything. Right. And they haven't you know, I'm sitting where the markers telling me they're not hear what the heck is done. Right. It wouldn't be so bad because. Okay. It wouldn't be so bad. They paid you to wait but pay away with my services is about sixteen cents per minute lightly. Works out to less than it. It works out to about minimum wage like and generally eat, you may Herbie say what I made last month or last week. And that was over twenty bucks an hour doing this. Right. Why would I sit around for minimum wage? It doesn't make any sense. So I guess my complaint and my tip. I've got two in one. So if you're a writer, my my complaint is that if you're gonna order it, not be ready. You should go ahead. And cancel before. You know, if it's going to if they're going to be there too quick to go ahead and cancel it. Don't make the driver. Wait, five plus minutes for you. That's insane. But if you are going to really communicate good grief. Yeah. I mean, you need to either communicate be ready or cancel the trip. Right. Those are your three options. And if you're gonna communicate make us wait for over six. You should probably say in that text or phone call that you're gonna Tempus waiting because it's not worth our time to sit there. And wait. That's true. I, you know, I I'm an advocate of tipping your person, that's helping you anytime. But generally, we don't get a lot of tips when reviving these people around, and if you want to wait for minimum wage, you really should offer that up. If you're was that once your tip? Drivers the might tip for drivers is. A couple of things so one you're going to find out when you drive around that there are some problem areas like. Apartment complexes that won't send you to the right place or hospitals in send you the wrong door stuff like that. Yeah. I guess that with dash to write once you're aware of that like in the Dayton area. For example, one of them is Saint Elizabeth's hospital. There's like twenty doors, and they never send you the right one. So anytime, I get a call for one of those places. Now, I call mmediately like, I don't even wait to get the place. I'm calling as I'm driving to find out what door there at because otherwise I'm gonna spend ten minutes driving around trying to fair which door there at and that's just in good faith trying to figure out where they're at. Because lift an Uber. Don't put you in the right spot. You know, what looming interject here second? Sure, I have similar problem with door Nash. But with you, it leaves, you know, that there might be improbably as or at least should be somebody coming out to look for you because are actually getting into your car. Right. Right. So. You've got somebody. That's only other end trying to meet up with you door. Dash I don't know most of the time unless they lake say in the driving directions that I'm going to a hospital until I actually pull up at that street address. And I'm like, oh, it would have been nice. If you would have told me in advance that I was going to I think that's part of the tip that maybe works for both of them as that anybody being picked up or having food delivered to you. Maybe you text a little bit more information than what we have. Because sometimes the information that we get on our end is not complete. You know, we don't know. Exactly where you are. You can't expect us to read your mind. And know where you are. So help us out a little bit. You have a landmark do you have anything? You can text us to make it easier for the pickup just hell. Just hell I mean, don't put it on the street address, obviously. But you can put it in the driver instructions there's a whole big bucks for that right at. I mean, I can't tell you a helpful that is, but don't wait till they're just about to show up and then call them because then that interrupts like the average while they actually have to like, stop your car and take the phone call that guy. I'm I'm just around the corner, but I need to pull back up my directions now. So I'll see a minute. Thanks, just text. You can text both services. You can sleeve notes in the instructions for door dash text or leave instructions that are more specific than so we know where you are when the I with I know you wanna say something, but Glenn Oban, but I was gonna say two drivers don't be afraid to cancel the the pickup for a lifter. Numerous can you sit there for five minutes, and you make the phone call any ther-, they're going to be another minute or two or? Or unless they're telling you, they're gonna tip you or something just cancel it. Move on take the five dollars at they're gonna give you for cancelled order and go to your next right because getting paid sixteen cents a minute to sit there and wait for somebody who might take another five ten minutes after they told you they're going to be just another minute is not worth your time ever. Man. I I had to cancel a lake several orders in a row Friday morning because the first three orders that I got were sending me inside the mall, and you know, I talked about how I'm not doing it. Right. So I got sent to Chick-fil-A inside the mall decline chick landside the mall decline. And I forget what the other one was. But as soon as I accepted it in the net said inside the mall. I was like get a clue I'm not going. Yeah. Missing. Yeah. Don't be afraid to turn it down. I mean. Once you've put in so many orders, or you know, rides right? Your average will average out. I mean, right. Take the deem my lowest rating on Newburg or look to the four point nine to you know, I mean, that's I hold a very high rating, but I've done a lot of rides to same. Same. Sees. Do you have any other stories force right now? Oh, I have this one story where this is a twofer. So if you drop this Centerville high school, I mean, I never went to central high school, but it's kind of fruitful school for anybody listening. Not in the Dayton area. This is a suburb on the south debate. Yeah. And in it's a little bit of money to area, and it shows in their school just a little just a little. Is the sound like I'm bitter or something not nothing. I'm bitter about money on bitter about the treatment that comes with it. And you go careful you're all ticks or showing sorry, let me tuck my, but my hall of back in okay? If some home when you drop off at this school, which yes people from schools order door dash, and it's not just teachers or administration or staff oftentimes, it's students or parents of students. Yeah. And that's a pain under normal circumstances. Because you know, you you reach the street address in your like, oh, it's a school figure out like their frigging drop-off lanes, and you know, not block buses and whatnot. Right. And then, you know, leave your flashers on in park on the curb and hope nobody gets angry at you able to find the relevant party, right or the door the door. Trouble enough right is trouble. And in one case, which will get to a minute. The correct building. So okay. I'm as herbal high school. I was able to navigate the correct the pickup lane park on the curve and everything. And then I went inside. Apparently, they have so many lunch drop-offs from door. Dash in the lake. They have a special area set up. I do not. Yeah. That's good though. I mean, they have they have a special table with a tablecloth and a sign that said that says something like student lunches here at not responsible for stolen food items. But that's been the most businesses will ever walk into. That's true. But all I think was how Brigham privileged are you that the majority of you have your food delivered to you at school? That's ridiculous. School lunches isn't good nothing to go. Get some Panara or something. We'll are being. I'm not saying the school lunch is good or bad lake. I always had. Pretty good pretty decent food. I know that not all schools are like that. So some places maybe schools have not great lunch. But you know, you always bring lunch from home. But no, no these kids are ordering from Panera enter poli in. I don't know. It just it bugs me drives me nuts. But whatever. So that's one of my school stories. So use my other school story. And I forget, which will this was it might have been. Phil. I don't know. Anyway. So this school system is a little bit brawling relate all the buildings are kind of together until the street address was just whatever school whatever schools. So let's just call Brooklyn. I don't know what it was. I think show Brooke way up way up north of near seventy woman in adult Brocail, Brooke. That's what it was. Dull bre, the whole entire street address was belbul schools. Okay. So luckily UPS was able to pull that up. But I didn't know it was a sprawling campus until I got there. Right. So I'm like, I am at Bill Brooks pools. But which building so I'm driving around and I drove the wrong direction in the pickup lane, which is that of earlier. And so this leads honking at me, enrolled her window down. And she was like the. PTO mom president or something. Like, she's like normally the dropoff goes the other way. I don't think anybody will mind this time, but. I was like thank you for the information. I appreciate it. But for just out of the four snotty, I'm just here to job. Somebody's lunch. I'm I'm here with Ord Asham not part of the school. I'm not a parent. Not right. What elegant have no idea what your precious rules are your precious rules and Moreover, I don't give a crap I deliver so many places in schools. I guarantee you I won't remember the correct direction next time either because I just don't care, and which makes me sound like a jerk in. Okay, I'm okay with that a jerk whatever. So. Them late. Will you know, while I have your attention. Do you have an idea which building they might have wanted me to go to? And so then she asked me who has four and I'm like, Penelope P, right? Like, do you know Penelope p in the entire of over schools? Ryan right right teacher administrative staff custodian student like who knows somebody Penelope p ordered something. Right. So I just made that anymore because I don't remember. Sure a relevant. So she tells me that oval of it sent you to Bill work schools, most likely, it's the administrative building. So she points me in the right direction on of course, it's behind me. So she's like, I don't think that you should continue driving the wrong way through the by coupling, you might want to very quickly and safely. Do a huge turn. You know? She safely. Yes. Okay. Yes. Is there a chance of it not being safe? Mel because there were no other cars. I guess they could have gone up his robe wishy player them running down as you're very concerned about traffic coming up and going the wrong way against all of that traffic, which if it was the beginning of the end of the day, I should sherpa but middle school is a ghost town. So right and fares. Yeah. So I was just like think you greater hope. So anyway, I get to the building. And they go in and it's completely empty late ghost town 'cause they're renovating that building. And so there's like chairs and open huge rooms. And it's echoey K. There's no people and I'm like, oh my God. Really? What is this? Why why why just why Phil? Finally, I call in the lady says, you know, in the back of the building could you come all the way through and yes, I have nothing better to do. The walk all the way through. The unidentified building that you neglected to tell me was the right one in first place, again, I know this cutting, but you know, in this job, I just can't stress it enough enough enough time is money and the more time, you waste trying to find these places trying to find these people waiting for these people the more aggravated we get you know, as a driver. It's just it's a waste of your time because you're trying to make money not go on a where's WALDO hunt? Exactly. And that's what I felt like so finally get back to the back of the building. It was it was all the way across the building in the back, and it's a closed office and knock on the door. And I'm like why why is that close? Like, you know, I'm coming could you like profit or? Are you worried about all this other staff? That's in this building that's gonna come into your secret meeting. Coz, lemme tell you something the billings empty, right? Right. So they opened the door. And they're like oh there. You are. Thank you. So anyway, the get their lunch and they're like, oh, thank you so much like no problem everybody great weekend. Blah of LA I'm nice and happy because that's the way ago. Right. And so then I go back through the building all the way across the building back out to my car, and I'm getting my car when the lady one of the teacher admen ladies comes running out weaving her arm in the air with the receipt going. So like, my is a big like oh God. She's going to yell at me. Like, I forgot straw or something right? How do I I'm not gonna go get her? They're willing to come running out of this. That's come get their food to come from. But to complain about is what I'm thinking. Right. I'm late on my gone know, because there's really nothing I can do about it. And we'll probably talk about that next week. If you're at waters messed up RA, but that's just the way it goes. Sometimes right. You know, whatever still anyway, she says, I'm looking at the receipt, and they didn't tippy week. We didn't give you a tip, and you will be doing you. And you know, I can't let you go without a tip and assuring to Ono it's okay late. That's just money. What I couldn't articulate was that the tip was already taken care of through door. Dash was looking at the restaurant receipt. Okay. But I was out of breath. And I was just like Ken this order just end. I just wanna get in my car and get out of the school system. Whether it's crazy. Lain empty building. Just I just wanna go, right? The lake. No is really. Okay. It's really can't. She's like, no. I can't let you go. And so she's like wait here. And I'm like, I don't even have a chance to explain to her. And so she's running back into the Bush, and like do I wait for money knowing that they've already tempt me or like, what are you? What do I do? Do. I drive away. You know? Right. And so I we her few minutes in him one more minute. I wouldn't just left, and I think I waited there for like almost five minute while. Yeah. Because I just didn't want to be rude. So then she comes back out. And as I have been asking for the tip goes will they said that they took to fifteen percent in the app. Seriously. Five and trying to figure this out and came back down to yellow you'll. When she didn't even give you a chance to explain you're like, wait, wait, and I go I go I was trying to articulate to you that you're looking at the restaurant received. That's the restaurant separate from the happen. You know, that's how hidden we're going to fast. I just didn't have chance was waiting out here maybe for coach, but you know, really just to be nice explained to you ROY outs taking up, but I just couldn't believe late. She was just so offended that I was waiting for the tip that I told her I didn't need because I know it was already taken care of rival what you have supposed to drive off in not very interact with her. You know, I didn't know what to do about so weird. I have a similar like we're getting close to time here. But I was similar thing. That happens to me occasionally, there's these services now that no actually the services are fine because that's all done through insurance stunk. But when somebody hasn't a Uber or lift sent for them and somebody who's never used the service before they're often like, oh, how much do I? Oh, you I'm thinking. Myself fifteen fifty. To me. They're late has has the aren't even paid for everything. And like, I'm always taken aback. But then I'm like, you know, my honesty to takes over to like, no, it's ready. Avia? Temp. But could you tell me maybe I mean like, I just saved you fifteen dollars over somebody. You know, shady because I'm not shady I mean, I did have one guy that lay he sent me to the wrong address. Like he somehow when door dash when he was indoor dash ordering. And the thing that pops up and says is this the correct address incentive saying, no do this man said, yes. Absolutely. That's the correct address. Yes. Go ahead. Visit right, right. So I go there on the door complete stranger answers the door. And they're like, yeah. There's no John here, and none of order door dash, and unlike that's bearing himself so go back to my car and call the customer, and there's no John methods address that you sent me to nobody here order door. So then he realizes oh crap. I sent a put in the wrong address. You know, I live there anymore. And I'm just thinking is this the first time that you ordered in like years because this family has settled in like just. Anyways. Like, I'm so sorry. No. Would you mind coming to the new address it's only a couple of streets over and the thing about door dashes that if you leave you can't market as delivered right because door dashes like the hell you say is so dumb. I can drop somebody off somewhere completely different. And I can still market that I think it's a good policy on. I do I I'm not said about it. Right. It's a hassle, but that's the customer's fault. I actually think is smart the door. Dash is not just let you willy nilly Mark delivered food wherever I see that. I guess at least I've got somebody in my car, and they can usually tell because they're owned with them. So that makes more sense on my too. But right. Yeah. But I mean, I could I have done this before I called them and told them while I'm on the way to the correct place. Hey, contact this customer, blah, blah, blah. They did the wrong thing 'cause they're idiots morons. Not that. I think all my customers are in to morons only the ones that can't. Mesh to get the correct address thanked him, right, right? Which happens more frequently than one might think. So anyway, so I get to the address and this guy was like so apologetic. And he gave me a ten dollar Bill that made it all worth that made. It so worth while. I was like, sir. You can give me the wrong address every time. Right on that note. We're running over here and. I guess we need to wrap it up. So with the tips being the major focus today. Don't tip drivers. Don't get tip your delivery drivers. And we will see you next time. So. We almost forgot to tell you how much we made last week which was something. We were we were going to the end of every podcast. Thank you for sticking around inherit is. I drove twenty one point seven hours last week, and I made two hundred sixty seven dollars and twenty one cents which averages out to about twelve thirty one per hour. Better than I did. Because I actually rounded my hours, and I think he did twenty one something. Wow. Oh, twelve thirty one hour thirty one there. Okay. Genuine. So I worked about forty six hours just shy of and I made a total of eight hundred two dollars and twenty three cents. And if you divide that out it's about seventeen forty four hour, hourly always beats mine you make more money than I do. You know, we've talked about that in the past. It is what it is. Right. All right there. It is. Thanks bye. Okay. That's it for this. Week Email your funniest rideshare food delivery experiences. Two stories at side-hustle kerfuffle dot com, and we might share it in a future podcasts. Also, be sure to tune into side-hustle kerfuffle every Sunday can thank fi.

Dayton Ohio Bill Jesse Phil Andy VP Penelope P New York Lifton Hoover apple Frisch Perkins Chan Bob WALDO hunt central high school Roth
NFL Combine thoughts, takeaways and possible Bengals draft strategies

Cincy Jungle

26:28 min | 2 years ago

NFL Combine thoughts, takeaways and possible Bengals draft strategies

"So yeah. Combine ended yesterday the DB's worked out I didn't really pay attention to them. I was more focused on the first three days because that's kind of more lines with Bengals need, and you know, free to see hasn't happened yet. So the Bengals still have major needs at both often tackle linebacker in thankfully, there were quite a few names that showed out in both those positions specifically the linebackers because if you watched those linebackers run on Sunday, and then you watch the Cornerbacks run on Monday or thinking a linebacker group is faster than this cornerback. And that's an honestly, it's it's a testament to how smaller linebackers kinda getting and on. This is really bad thing is just a sign of how the game is kind of a Volvo in that sense. And it was it was great to see those linebackers run slow. But there is also a couple tackles that that ran tested well in this drills. Well, so I'll start start with that. But consensus number on tackling this causes Joan Williams and quite honestly his. Testing numbers weren't very great for his size just through hundred four pounds. But with Williams who might not have been the guy that was always gonna test. Well, but watching him the drills was very important to me just to see how well his bio mechanics were just a close because you can see him on film. But he has a natural feel for the position those drills were just a terrific showcase for his ability. Terms of kick sliding terms of getting on pools. He could see he just kinda kinda hasn't enact feel for just playing off to tackle. And you know, the thirty three and a half inch arms houses case because that's a passes that imaginer threshold for providers to stay on the outside. But I think he still look look gray the drills, and I think that kinda pass my overall tests he ran well, at least in speed is important tackle. So that was good for him. But the guys he's competing with rough stock one John Taylor hundred Dillard Taylor is going to be your prototypical gap scheme. Right tackle while Dillard is more of that zone blocking athletic explosive. Tackle bet you know, what was the best case scenario for Cedric with with Taylor. He I think he said he was down fifty pounds compared to what he was a couple months ago. He was down three hundred pounds. And he looked extremely light drills. He didn't run or do any. Time testing or any jumps or anything like that. But he looked really fluid in those drills in. I don't know if that was because of that extreme loss weight, but regardless I think he held his stock because of that and with Diller he tested as the best offense tackle in this class in similar cold Miller last year for UCLA, he blew with blue people combine in Grafton the first round. I think it's going to happen to Dillard in a similar fashion. Were you know, he he may not be Frisch around tackle on tape. But he is first round testing ability. And you just gotta hope that wherever he goes that people get the most out of, you know, hit what what base that he has in terms of the past protector because if you can figure that out he's probably gonna have that high quality potential, but if the Bengals don't take tack on the first round there's a couple of guys that I really liked in terms that second third range that's Titus Howard in max Scharping both small school guys. But both tested very well for the size. They both were at least two hundred twenty pounds brand fast forties. They have good jumps. Against speed explosion or the two traits athletically that you look for in off its tackles and the tested very well in the kind of confirmed. What you you can see on tape with them know, they have they also have good base. Good feel for pass protection. They just need a little bit more refinement. But if you have something you can work off of in not have to rework, everything then you have something good for in terms of a long-term investment, so often tackles, I think overall it was it was a solid weekend for them. And for the Bengals if they don't find start at right, tackle ethnic. They can find someone in the first fifty or seventy picks that can maybe start for start early in the cruise for them. And then Neil linebackers, the two Devon's really stood out. Right because them white that Bush both tested in the ninety percentile in speed explosion flexibility checked off every box. I think white, you know, interviewed extremely well. He's one of the four guys that NFL media are saying that blew away on the whiteboard. In terms of just over leadership qualities, but Devin bushman like people were talking about him being maybe they're in that second round pick the Bengals that's just not gonna happen anymore as we all apology to Jeff Hobson who mocked them Bush to Bengals in the first round anything in this. This is the reach what why the heck with the taken the early. But I mean, he tested just as well if not better than Devon white any has also high quality production at Michigan. So I think both are firmly in that top sixteen conversation white or excuse me, yet white probably won't make it out of the top ten and if White's gone in Bush is still there eleven the Bengals have to seriously consider him. But again, if they ignore the linebacker around one, the two guys that I think are should be firmly in the top one hundred conversation are Blake cashing, and drew tranquil now Cashman is linebacker from Minnesota who tested kinda just behind were widened Bush both were, but he is one of those guys where you know, you see how well he testing thing. I got I've never heard this before. And then you. Look on his tail thinking yet schism shows a everywhere, you know, against big ten competition. He was extremely productive in every part of that lesson showed in, you know, he he wasn't a guy that a lot of people knew about, but he's probably gonna be drafted in that second or third range in a tranquil was a Notre Dame safety converted to linebacker. He was also pretty productive. He's more of on the older side. But being that converted safety has that explosion in that natural speed that you would expect a defensive back to have he might not be as big as you know, the traditional linebackers go in whatnot. But in terms of open-field ability downfield ability to get to get downhill fills gaps. I think he has grit ability in that sense even for lack of size. So I think the two biggest positions in terms of need that the Bengals have ignoring what they do in free agency. I think they're athletic targets who also have production terms of linebackers that can fill the potentially make a difference for the Bengals early on. So you had you had Jona as your Jona Williams is your number one tackle zone. She said Janas one right now. I don't think he's going to move. You. Don't think he's gonna vote now. Okay. I the reason I ask is because he. You know, I had a particular I on him in the national championship game. And he did he he did not do well against that vaunted. Clemson mine hit few bad reps against Farrell. Yeah. And the that I'd had kinda stood out to me, and I was going, whoa. Because obviously he was named the in early mock drafts that was linked to the Bengals quite often. So you know, I I look at that. But you know, I think that group had a good showing like you said the linebackers had a good showing my God that the wide receivers tight ends, man. They just excel loaded the place, and especially for tight end that is a need for the Bengals at least at some level. I don't think it's wanted at number eleven overall. But it is probably in discussion night to you know, I think that's gotta be in the discussion depending on what happens with those four after mentioned tight. Ends that are set to hit the market, but no fan Hawkins sin a slew of others tested. Very well at the position there's probably going to be guys on day three rounds. Four five six that probably wind up contributing for teams on a decent level. So that stuck out to me the question. I wanna ask you, John. With all of the wide receivers testing while now, you know, all of a sudden decay Metcalf was the the combine darling early because he ran, you know, incredibly well, he jumped all that kind of stuff, but when it came to lateral movement and all that stuff he could he he did not test. Well, but I mean, some of the scores were just astronomical as were with other wide receiver groups. I just wonder again, I don't know. I wanna say it's necessarily at eleven, but you know, we're saying, hey, maybe fourth-round maybe fifth round the Bengals start stockpiling some wide receivers. Who knows maybe even third round? I mean, should we be talking higher for the Bengals a wide receiver based on number one? The talent of the talent in this draft number two Eiji greens getting older and coming off some injuries John Ross appears to be staying in Cincinnati. But knows if if that if that rumors ever gonna fully go away Tyler Boyd is entering the last year of his contract. And then you've got a lot of guys behind them who are question marks. So. I don't know, man. I mean is this something that the Bengals eight, you know, maybe they address either a starting linebacker spot or offensive lines free agency. And then do the other at number eleven all of a sudden at the top around to one of these guys. That's pretty explosive comes around. What do you do? Right. And I think it's never a bad thing to attack a position that strong in in any draft boss in a love when lava combine is a week before free agency. And then you have the position groups like receive your life tied in like linebacker blow. Everybody away in thinking. Okay. We'll we'll really need to spend a lot of money on these guys for agency. If we can just if there is a plethora of guys in the draft, we can find later in round three two three and four and five in just kind of know fill over looking for but for for cheap. So when talking about the Bengals receiver beyond the beyond the top three that we assume we're gonna start for twenty team. There's nothing there. It's proved right. We have Josh Malone code. The core on Tate. Alex Ericsson Ericsson is at least extended because of because of especially his ability, but alone hasn't improved anything like the offenses version. Jordan willis. Tate his phone in certain situations as niche player, but he certainly not touched him any sense. The word anything we all have similar opinion on on Cody Kors. Well, so if there is not pretend to take a guy who they believe can contribute early. That's that's tough to save receivers. Because they typically are the guys that, you know, take a year to really get. Acclimated into a system, but it's never a bad idea. I guess because at the end of that you just wanna draft good place. You just won't draft players that can become long-term building blocks for your roster. And especially when you're dealing with position. That has a lot of uncertainties. I just don't think it's the worst thing in the world. Now, I do believe that we should be under the presumption that they're going to do a lot of work to get bored extended before he entered see I think to your point they might have learned their lesson from Whitworth in terms of getting agent greenback on the books because if they let him go than the fan base might ride even more. So I think it's safe to say that at least one of those guys coming back, but beyond that again a lot of uncertainty in dealing with a bunch of receivers who are six three six four running four five four four speeding in grape downfield threats all most productive. So this class is really deep in that sense. And if they take care of the business of regency in fine, multiple starters of need they have luxury to to maybe. Take you know, the Sears. Jess Jessie Bates, you know. Because all alternately not allowed people viewed safety is a big need for the Bengals. But they had other ideas they wanted to move on from Georgia loca, and if they find a receiver on on day two maybe early day three that can provide them something that they don't have in. At least, you know, get some long term stability in that position. It wouldn't be the worst idea in the world because this that because that position is really deep this year and has a lot of talent in this is gonna be a lot of good players from this class. I don't think it's the worst invest in that. I'm using colleges. Nate sloan. I'm songwriter. Charlie. Harding. We're the hosts of switched on pop the podcast where Charlie I breakdown pop hits to reveal how the music works. And why it matters. It's our job to help you find those hob moments within the music, whether you're a pop fanatic or skeptic, a teenager or an octogenarian non musician or professional composer every music lover. Will discover something you're opening in which on pop. Yeah. And we think you'll have a lot of fun with us because you're going to get to hear from amazing guest musicians song writers producers and journalists. Listen switched on pop every week starting in March on the apple podcast app or wherever you get your podcasts. Hello. I'm Spencer hall from SP nation. And I wanna tell you about my new show. It seemed smart. It seems mart as show about people doing things that for some reason or another seem smart at the time. Those things might include doing a little cocaine and driving a bike up mountain or I don't know maybe racing one hundred miles per hour across the country in the middle of the night with no one's permission or even stealing a bat from an empire is room in a major league baseball park, check it out. And if you like it Tele friend, I'm Spencer hall. Don't do anything smart. So we're going to kind of I don't think of Edward Valentine's get join us were running a little bit out of time. And by the way, it's not on Ed. This was my fault because I had reached out to him kind of last minute and tried to try to get him in here. And and fortunately, I don't I don't think it's gonna work out. But we'll get him on at some point in the near future to a good guy and the big name through the Espy nation network. But we're going to kind of mole meld together listener questions with what the topic we're talking about. Because a lot of we're getting a lot of questions about specific players in the live YouTube chat here. You know, I I c Wilson. Just two words in question. Mark Montas sweat. Jested? Well, I don't know if he's going to be there at eleven is at somebody looked at field. I think it will be there at eleven because now the the first thing that I that I thought of with Sweden's not indicted on him. But there's there's this. It was Jordan Wilson up. That's the third time. Jordan Wilson's program his nothing to do with this talking about. But I is a certain when you're watching film on guys you kind of have a sense of what they're gonna test like and Jordan wills film in his effluent testing. Did not mesh it all because I think you're a four or five six eight three cone, adding explosive jumps new thinking, there's no way this guy was the Saint gone, maybe just trained extremely well. And I think a similar thing could could have happened the sweat because the dues athletic on TV six two six in any has some good bend in his got some good snap jumping ability. But that four four one man that that just blew every. It's like the fastest forty from defense lineman, like sixteen years, it's not saying that swept wasn't athletic. But it wasn't that athlete. So I it's I think it's a caution for for people that maybe not completely buy into what he tested as because now we know he can run that fast. Now, we know that you know, he has an ability. He has your in him. But is it gonna show up on Sundays? Is it gonna show up as a pass rusher? You'd like that he has that in his back pocket. But if he can if he can develop that into some consistency that would be fantastic. But as far as you know, does that elevate him into the top ten I think it's a little too early to say because they're still Nick boasted is still Josh down. There still Brian burns still Sean Garrod still a lot of guys who tested will end already had that you know, acclaim as being a top half of the first round pick. I think sweats definitely in the first round, but tops might be a little bit too. Rich seeing a lot of stuff from Cup. Of people about moving back in the draft. Especially if the guy like Devon white, isn't there may be your boy, Joan Williams is not there is that something you see that is. Worthwhile. Or do you think need to start thinking about moving up? I I mean, I. You know this. This seems to be a deep drafted a lot of positions, but some not at the positions the Bengals need necessarily. I don't know. I I'm usually open to moving up, especially when you have a loving picks. But I think in their specific situation probably wouldn't be in their best interest. I think I think they're best suited to stay where they are. Because people create these little a time like the talk about this place is gonna be this this players, then you end up listening twenty guys who aren't going to be there at the role picnicking. Okay. This is not the way that it works in sniper. How it happens? So there's gonna be ten picks before the Bengals two of them are probably gonna be quarterbacks. If we're assuming that they're gonna keep any dole for twenty nineteen who've for with him. I think it's safe to say the product take one even though they might consider a Haskins or a Daniel Jones if he's there. But then you're saying, okay. That's that's a non quarterbacks taking more than eight elite prospects in the draft class mind pin germs athleticism in terms of production terms tape. I think they'd be best suited to find that. You know that that linebacker in a dead wire Bush that tasks rusher in. Maybe Josh Allen, maybe at Oliver, you know, maybe a Brian burns or somebody like that. I think that they need elite talent on this roster because they have multiple deficiencies all over the board. Nothing really, you know, gets you back on track than getting that guy that that. You're sure that you know, he's going to be on the team for for ten years. You know, you're going to be able to extend him. He's going to be able to produce for a long time. I think when when you move back, then you're endanger flipping Billy price, and that's another should probably avoid this year. But now, I think I think they're best suits thing where they are because they just need elite talent in I think they're going going to be able to find a leap prospect eleven at imposition. They could play really. I think it was let's see who it was something something Hayes. Basically, it's kinda something that has been asked chief Hayes. Do you? You know is this basically do for C number the number eleven pick being offensive lineman or linebacker. And if so which one do you think wins out personally, I would say offensive linemen? If it does come down to those two because I think Zack Taylor. Just offense minded guy wants an offense to pick for his first pick, and he wants passing game to work that that would be my guess if it had to come down to those two I think most likely it comes down to those two, but there could be dark horse. What do you think? Yes. Because last year was like between linebacker or center because center was like the dire need in would turned out was that they actually address that dire. Need something that we haven't we weren't used to seeing because they always attacked premium positions earlier in the draft in a position like center was usually dressed in the middle rounder with undrafted guy. So for them to go out in. Pack their biggest need like that. It was unexpected. I think that's could be a similar vision that week that could be a similar situation that we see with the linebacker position where you thinking, you know, the submission of the only take third fourth round guys in China. Plug him into making the least priority because the the pieces around them we're supposed to help him out. But now you're thinking they have little to no definite position, they have complete uncertainty with his perfect aside birth. They have person Brown's agent Nick Mitchell who's going to last year his deal. He's not exactly proven to be tremendous in any way, she performed. So I think linebackers in similar position at center were you thinking against not traditional for the Bengals in their traditional values to take linebacker this high. But it could be in a similar position where the just in such dire need for one. And there's probably gonna be either Devon Bush identified available there in either those to be worth the pick. And I think that both of those guys are the same caliber prospects linebacker that the top tackles are and that'll be a healthy debate. In terms of you know, what do what do they value more? What do they need more with what they didn't free agency? So yes, probably going to be between the soup position that wouldn't rule out maybe tied enter maybe a pass rusher or defensive linemen. I think those four big positions that they're going to be no shuffling through because ultimately no-one drafts. Pure best point available, especially when you're picking of role. You have definite clear needs that on your knee to address early. And I just think that linebacker could be in that similar mission to center last year where you're thinking, okay, they needed just when early but they normally don't do this early. But this could be a different situation because of how big the need is quickly. Then we'll we'll start getting outta here. John. It was a couple of other comments questions about greedy Williams at number eleven that would be very interesting on a number of diff. Levels, especially if the Bengals end up losing out on dark as Denard. You know, maybe they wanna go that route is something that's just you think that's overkill at that position. Especially given the needs at linebacker offense of line, or do you think that that would be something where you go? Hey, that's that's pretty cool. Yeah. I like, greedy. I just don't think, but he's the cornerback that Bengals should be looking for in terms replacing Dennard. I think there's some there's some intriguing options in the second or third round that could more aptly fill that nickel cornerback slot greedy is more that that zone guy who doesn't like like the backpedal too much. He saw some of that uncomfortableness in in his on field drills. The combine if they were to restructure Drake, Patrick and be able to move on from earlier, I think he would be upgraded over him. I still like, you know, the thought of having Jackson here long term. So like the quarterback that was interested in hopefully testing was by Murphy or even dander Baker to guys think could easily move inside. Cover the slot with east, and that's what they're going to be missing. When when in if dark was moves onto another team. I'm still hoping that comes back because they can afford them ethic. He still saw player. But I think in terms of what they'd be missing out with what what they'll be losing Dennard, greedy. Williams is not the best player to to to to fill that role in even though I think he's a good player. I just think that he's not the best. Yeah. In you know, I think he also may be does a little bit more on the outside. Yeah. Than than so much in the slot. But yeah, good stuff. John preciado all the the notes you had on a lot of those players there. This is the Blackett sadder bangles podcast. He's John Shearn Anthony Kazan's we're gonna get outta here. In just a second. You can get this show on I tunes on Stitcher on Google play. You can get this show on the megaphone platform as well as on YouTube and since jungled dot com. John, thanks for everything. I'll see I'll see next week my friend next week. All right. Thanks, everybody. This has been the orange black insider Bengals podcast will see next episode. Also, keep it to our feed because we will be updating some things on free agency happenings departure signings all that stuff. So keep it here. Again. This is the orange blackened sadder. We'll see next. My name is Spencer home by name is Jason card. My name is Ryan nanny, we combined. We form the shutdown full stride. Keep telling you this forecast is technically college football podcast. But it's also a show about care disaster regional grocery stores. We live Tennessee Batman homeowners. Associations, bears video games. Pittsburgh Batman the hell of being trapped into group. Text unreliable legal advice. I mean, there's also some actual football discussion like about coaches, having huge contracts coaches making terrible decisions or coaches, saying really stupid things or the NC double as saying released. Yeah, there's lots of stupid things in this big dome. Beautiful sport time Arkansas decided to use a captured feral hog as a mascot and it escaped and it wind up killing seven rattlesnakes a pig and a Coyote, sometimes we. Talk about okay village. If you wanna take college football exactly as seriously as it deserves the taken come find us on apple podcasts Spotify or wherever else you listen to podcasts like this one. This deaf focast, it's not voltron on less. It is.

Bengals Joan Williams Devon Bush John YouTube Spencer hall Volvo Dillard Taylor Devon white Frisch apple NFL John Taylor Nick Mitchell Diller Cedric Google Pittsburgh Tennessee
The neuroscience of dreams & nightmares + how to have better dreams & help your children process and understand nightmares

CLEANING UP THE MENTAL MESS with Dr. Caroline Leaf

1:00:36 hr | Last month

The neuroscience of dreams & nightmares + how to have better dreams & help your children process and understand nightmares

"If you haven't heard about anchor it's the easiest way to make a part cost. This is how i make my pod. Costs let me explain. It's free these creation tools that allow you to record. And edit your part cost right from your phone or computer. Ankle will distribute to part cost. Four you said can be heard on spotify eople part cost and many more. You can make money from your podcast with no minimum listenership. It's everything you need to make a podcast. one place. Download the free anchor app or go to anchor dot. Fm to get started the link to the anchor be in the show notes. Hi i'm dr caroline leaf and welcome to my part cost cleaning up your mental mace. Well in today's part cost. I'm starting a new thing. Where i'm going to be reading questions from mrs from yourself from viewers and i'm going to onto those christians so we sent this out a while ago and we've been getting such an amazing amount of questions i've had so much fun and also it's being so it's a great for me to get your questions because i can spend time exploring them and helping to work out great ons to help you so these so many questions you got from all over the place that i'm consolidating limited to themes and then i'm selecting one to lead us to read are part of them. It kind of represent the scene that i'm going to cover and then dive into them. So if you have questions that you'd like me to onto with areas you'd like to explore of recent continue to send it through you can send to infer dot com and i will read all of them and we will. At some point bold the questions in medically like explained to try and give you as much help as possibly can and then the next thing just to remind you that this these part cost of purposes and not for medical purposes. So if you need medical advice please go to the appropriate medical professional and in today's podcast. I'm going to be discussing the topic of dreams and nightmares night terrors. We get as i said so. Many questions direct messaging comments on instagram and facebook and social media as well as question. Saint in on what are dreams. And how do you manage dreams and and not miss not terrorism the difference in song so there is what today's topic is going to be an. I'm excited to dive straight into that. By reading. part of a letter from someone is assayed. Who kind of represents this concept at chose. The one that i felt was the one that kind of represented the comments sort of questions that are asked about dreams which is pretty much. What are they would all the. How do they cou are. They potent what are they doing. What are nightmare maze. What on our tears. That kind of thing. okay sir. This is from nancy and she said hide to leave. Have been using the switch. The parson. i'm reading your book. And she said who committed on dreams since dreams come from opposite. Mine's can we slowly over time. Change our dreams in some way. Brilliant question. I do not always remember dreams overseas but when i'm awakened by dreams which is often only remember them. The next day. I do have a recurring pattern of always hiring or being super frustrated and anxious. I cannot help but think this is part of why. I get so tired sundays as do not rest peacefully at night. I'm just thinking. Dreams must be all part of the mental mind. And i would love to have my dreams peaceful and the kevin things. Id and frustration in the dreams. We very it would be very nice to get to those in my waking hours in my way awake hours. Okay so this is a fantastic question. So we're going to dive into what dreams are. I have a lot of points about dreams. This is a huge topic and a super interesting topic but overarching. All of this and nancy. Thank you for your great question. And i'm going to what we've in my answer to onto the elements of her question and as said who represented lots of other questions on dreams so detoxing the mind which is a huge part of what we do in cleaning permit. Lamaze in this podcast. It's a huge part of my work and it is a huge part of what i'm right and that's why latest book is cooking tomase so detoxing. The mind is not something that you do in your wake. It's also something that you can do when you're asleep so i know that sounds crazy. 'cause you think like what am i doing i'm asleep. Nobody's boris doing stuff. But what's my mind doing and this is exciting thing. Your mind is always working k. That you've heard me say before so we need to quickly understand. We need to understand dreams and to understand that we can detox or thought life. We wake and we'll be dreaming. It's quickly understand the the levels of mind you got the conscious mind and that's awake when you're awake it's a very active part of you. It's kind of in the frontline of you experiencing life and this is where we see a lot of the macy macy's of our mind the macy mind working and we want to train on. May macy mind to work with all wise mind. The conscious mind is not that fast. It's fast but notice forces and unconscious mind operated about two thousand actions per second. Then get the non conscious mind which is operating twenty four seven. It is very fast. And it's we all our memories inside the Trees stood operated around about four hundred billion actions per second and its goal is balance moving towards balance survival. Helping us fix up things to our deep intelligence. It's not bound by space and time. And it's what it's run by what we would cool dynamic self-regulation theory high powered very first self-regulation on a conscious level. We have what we call active self regulation which is also very intelligent actively self-regulating on ourselves on a conscious level. But it's slower and the the conscious mind with its act of self-regulation is supposed to be working with the non conscious mind with its dynamic self-regulation but are conscious mind can get so caught up in the moment and the business of life and the stresses of life that sometimes we don't always have such a great relationship between the non conscious and the unconscious mind and you'll often heard me talk also about the macy mind and the wise mind and the macy mind is kind of like are. The museum causes over the conscious and unconscious because the macy mind is the part that's making the missiles quite frankly it's the toxic part walk. It's part of our mind. That is get caught up in toxic responses etcetera and the wise mind is that implicit wisdom that we have the knowing what we should be doing knowing how we should respond part of us that deep in a cool that keeps balance and keeps a homies tastes imbalanced and survival as a primary goal so the the layers of mind conscious and unconscious or layers of mind and then macy mind wise. Mind the two types of mind so macy mind and wise mind operating in the non conscious mind and the conscious mind so macy mind and wise mind the states that we into to manage mind and consciousness when you're wakeman conscious minds when you sleep can the non-contentious minds. The big part and the conscious mind is the small part of small slow part and they supposed to work together and as we get on my semen working with a wise mind re forcing the interaction between the conscious and non conscious. And that's good. Okay so how does this relate to dreams well experienced life through our conscious and unconscious mind will be awake and then at night time we process what we've experienced to prepare ourselves for the next day so the none conscious mind proceessing at night is way dreams happen so dreams happening when you're asleep and sometimes your sleep during the day and you can dream said dreams basically are happening when you are not conscious but when you are non conscious in the non conscious state and it's helping you to process because your unconscious mind is always looking to restore the balance the home your stasis the white full love survival mode of who we are such always looking for the toxic thought to get rid of them and to replace them with healthy sorts. Which don't trick or survival and dreams are a way of showing us and it's it's the dreams are and nightmares and knock terrorism. Things are are non conscious. Mind trying to root out these toxic issues the big and the small established and the new and the old from online our brain and our body and pushed them into our into our mind conscious. Mind so that we do something about them so a lot of people say to me that they forget their dreams and they'll right i forget my dreams or don't have dreams who forgetting dreams is very very common because sometimes the proceessing has happened in the dream and then you don't really meet remember other times. It's because it's so painful that it gets suppressed. So we get into this kind of head of suppressing because our dynamic self regulation which on an unconscious level is so amazing that we can you know so powerful that we can actually in an unconscious state supreme as well we can consciously suppressed end unconsciously surprise because the non conscious always works with conscious to in your wake those both those liberals working. So it's we can consciously and unconsciously together supressed but we can also just on a non conscious level which is what's operating when you're asleep also suppress sometimes. Sometimes we do that because we just not read to face something which just too painful to face it. So these those elements that come with forgetting so everyone does dream because it's how our brain is doing kind of a housekeeping function. So let's define that. Let's define how this happens and the different types of sleep and we'd dreams happen and so on so just two quick big picture just quickly. Our dreams are so important because they are actually helping us to challenge us to sort out of thoughtless. that's the over arching. Main purpose of dreams is challenging us to sort out also live specifically the chaotic and toxic tuomo thoughts and things that are in our land conscious mind inauguration in our body because they threatening balance so they to help us to sort out or thought life and to process or thought life they also preparing us for the next day and they are helping us to regenerate the mind in the mind brain body integration. So that's very important function of dreams as well helping to prepare the mind the brain and the mind brain body integration for the next day and that's the housekeeping function comes in so dreams occur in rapid eye movements sleep what was often food which is referred to as rim sleep kisser. We start with non rim sleep and then we progress into rem sleep so in non rim. Sleepy don't dream but we can have night terrors which are different to dreams and nightmares. So dreams and nightmares happening rim sleep night terrors. Happen in non rem sleep so we progress from rim to rim. Sleep and ream. Sleep is with the dreams and the not miss occur and not me would be a bad dream and a terror who occurs in non rim sleep and that is very much we. You don't really remember g often. Don't even realize you having a but you wake up very disturbed and the saints three system overload from a lot of trauma. That's been deeply established and that tumor because to me stored in the brain as networks in the mind and in the body night terrors are very often. The result of people that have had extreme. Pta stream levels of tumor and it's been so embedded in so suppressed for so long that it's spilling over into non rem sleep as a sensory overload. Which is also message from your body telling you that you need to deal with something. You can't remember very obnoxious. Generally entre -membered but people that are with maybe keeping the same bid as as a person having night terrors will will often see or hear this and if you notice that your children or loved one. It's very important that you actually get into therapy to help you to work through. That bid very deep seated trauma and very often knocked. Terrorists can go along with knocked base and or they can progress interact maze and vice versa. As as things are progressing through through the the healing process that you're going through or if you going through of suppressing you're not dealing with stuff said all mason just so dreams. Not maze nightmares. Oh mason ges. Summertime is almost here. And i don't know about you but i'm so ready for it. All the sunshine frisch a long days fun times family and friends. The season's coming up fast but you can start celebrating now with a bold probiotic salsa with benefits with edit probiotics and three grams of sugar release hazar taste just like sunshine in ken. All the flavors pick perfectly with a picnic party backyard. Hang not only are they. Taste jan exonerating job. But all has south says on nonperishable you can store them at room temperature and they come in three vibrant flavors. All know and sugar and calories. Ross rin lemon story and have discus and juicy pay. I know i will be drinking. They ross be favored by the pool all summer long although my husband mec says the paint still behind because flavors of the based we have agreed to disagree on which favors the based. Get your kuna. Radian stuck up on hazard probiotic cells by using the co dr. Leave for twenty percent off your order drink. Hazar dot com. That's code doctor. Leaf for twenty percent off at drink. H h dot com. The lincoln details will be in the show notes so now does very quickly win. I've said this already. But i'm going to remind you against that be balled up and understanding. When we experienced life we pulled we experience life through our mind. I and in the mind bolted into the brain and the body so our thoughts are the product of our minds so life experience mind processes and product is thoughts thought about into the mind as waves into the brain as thought trees are the talks. You toss toxic were healthy depending on experience and also into the dna of every cell of your body nets we we get the concept of muscle memory or mean our cells or body keeps the school that kind of thing k. Is our bodies remembering stuff that means that when we are going into a sleep state. Raymond rim these thoughts as you preparing for the next day. These thoughts are moving from our unconscious. Mind and our brain and body. So tha very holistic experience. And i'm gonna explain how that happens. These thoughts and really mentioned this but mention it again. These thoughts that are physically brain as trees in memory field of our mind as waves toxic waves and in the dna body off sitting the balance. And the home your stasis certain when you sleeping you're going into this housekeeping type function where you trying to sort out and fix this imbalance because this is treating the survival so you want to fix it all right. So the non conscious however can only fix to a point to the non conscious as you're going through nonren- interim sleep and in the cycles of sleep your non conscious mind is doing this housekeeping regenerating the body for the next day in the brain for the next day in the month for the next day in that process everything you've gone through during the day that has affected the brain and the body of integration. Your your mind is working with your brain and body to regenerate and prepare for the next day so the dreams are the result of the housekeeping currently waking up or opening a can of worms in opening pandora's box to try and sort out things because three to survival. So they they they move through your mind and your brain and your body. And i'm going to exactly how but the concept is that you unconscious is trying to deal with stuff it's a housekeeping function cleaning up for the next day k. So they unconscious can only fix to a certain point because unconscious will make your way and make your way through dreams dreams kind of dreams knock maze and knock terrorists or your your non brilliant unconscious mind using your brain your body to tell you this something you need deal with. That is something that is affecting how you're functioning mentally and physically and so it's a reminder but you're going to have to do the conscious work of paying attention to the dreams which goes to one of the questions part of the question that you asked is a recurring dreams patton and she thinks it's affecting. Our mental obvious is that dream is a fifteen mental life. Because of all the reasons i have given. And if it's a recurring pattern it's a message from your conscious. Mind to your brain in your body and your mind. That's human then conscious. Mind alerting your mind rain in body. 'cause they always go together so mind driving. Mind brain and body to pay attention for k. So for you to really fix something. They has to be conscious involvement so the recurring patterns of dreams of the feelings of anxiety needs to be explored which is essentially what. I'm saying if you want to know why you keep having dreams. And as nancy was saying this is disturbing her sleep. A lot of the people who asked me this question. It's making your sleep very tiring. You don't get the full regenerative effect that you need if the if if it's recurring so if it happens once or twice the dream they and seems to go where it doesn't seem to be occurring thing but if you waking up with the saints of tired the something wrong. I'm anxious that's a message that you need to spend time exploring and they're exploring would be a lot of conscious mind working with non conscious and you can do that in multiple ways and what i'm going to recommend and give you an example obvious to use the nearest cycle so that you are doing daily work on catching those dreams and analyzing them and we'll get to therapist to help you talk out because as you start talking and you start pulling stuff up you then have more ability to recall your dreams so it goes in but even once you start talking and paying attention to your dreams and in talking three ot dreams journaling and writing somehow getting them out then you can start getting this drag up more and more and more information see vinci. You'll get to the root cause how long it will take. I don't know all of us are completely unique with our own unique stories. Our own unique patterns. So the isn't a general pattern. I don't agree with that. The is some some teachings out there that say that this better continue certain things i think we need to be very careful of saying that because our unique stories are so unique in the unique way that reprocess simple bullpens in our brain is unique to each of us what we do know certain principles points of how dreams for what they're doing and that they the big overarching concept is it. They are telling you something and they they are telling you something about something that you need do conscious work on if they recurring. Because it's something that's now that experience you've had that is disturbing the balance so that's the housekeeping function so. You've probably tried meditation before and it didn't work right. Oh maybe you felt like you were doing it wrong. If mental health is part of your self k plan this year you over to a self to try hit space. He space is your daily dose of mindfulness in the form of guided meditations. In an easy to use app. He'd spacey's one of the only meditation. Eps advancing the field of mindfulness and meditation through clinically validated research. So whatever the situation he'd space really can help you feel better overwhelmed. Hit space has three minute ayso eastern meditation for you need some help falling asleep. He space has a wind down station. They member sway by and for parents. Hit space even has morning meditation. You can do. Your kids hit. Space is backed by twenty five published studies on its benefits. Six hundred thousand five star reviews and over sixty million downloads. Hit space makes it easy for you to build a life. Changing meditation practice with mindfulness. It works for you on your schedule any time any way. You deserve to feel happier and hit. Spacey's midday made some pool. Go to hit space dot com slash leaf that's hits space dot com slash leave for free one-month trial with xs to hit space full with meditations for every situation. The the best deal offered right now he to hit space dot com slash leaf. Okay so let's talk now about the fact that dreams often feel so strange and what actually happens. So here's how dreams actually happen. As i've mentioned the none conscious mind can only fix took point and requires the interaction of the conscious. Mind so to resolve issues so to get the attention of conscious mind. The information is released in like bubbles for one. Bit of word charm. Make it easy for you to understand am bubbles in this bubble dreams sort of bubbles of crazy unrelated related weird information sometimes clear but sometimes why did the dream that kind of thing to think of these bubbles and the contained is expressed in your in your non conscious mind. Will you sleeping as stories so these. These bubbles come mapping stories and it's indian unconscious months you sleeping and these bubbles come up on these stories and they compete with characters but they don't always make since and they're not always said easy to understand that's why a lot of digging is required k. And his these different physiological reasons why this is happening as well which i'm going to tell you as you move on to. During the day we process information with our active self regulation which is the conscious mind dynamics of regulation which is an unconscious man. The two together so then we can make more saints of things. It's easy to make more saints of things. But at nighttime it's just non conscious mind that is controlling the prices and also our brain is different at night or brain functions differently at not thomas for which a fixed which is because it's in housekeeping function. It's doing other functions. Were you asleep. Which then affects how we process information so in fact. That's what dreams feel strange because it's almost like some. Some experts even suggests that dreams are prosise kind of in a good way. And we don't see things in whether it's we don't see things quite the same way in dreams as we do. See them when we consciously awake and we consciously or processing laugh with the conscious and unconscious together when the conscious is on. Its own in your asleep. Things are different and the perceptions are different. And that's what we need a conscious. Mind gonna dig through to make sense and i totally be with us because from my research i found it when people have suppressed a lot. They a lot of a lot of issues. They have a lot of nightmares and knock terrorists a lot of dreams as well and the kind of food. You're not testify not mazes disturbing dreams so dreams are kind of pleasanton you knock ms in different degrees would be the horrible stuff. And then all of them are giving you information sometimes dreams. That doesn't just learn from toxic stuff. Your saloon from the healthy stuff case from the from the good dreams is also messages in the good dreams. That are telling you. Hey this is what's happening and this is what you're doing right to. The experience will help you. Then become more resilient with toxic experience when you are seen as a pattern. Use it to help you understand. And that's why site so important conscious work that you have a regular routine like the nurse cycle and a therapist akeso so when people have surprised thoughts what we'll see in the brain is high levels of delta during the day now dulce. The delta wave is very active in your but during the date shouldn't be as active so winners more active during the day they necked fix the rest of the wave patterns and can make you feel kind of an age. Because it's not it's it's it's telling us at the energies wrong during the day. It's giving us a message that these are surprise. Thought certain time your brain is working even harder. So every suppress thought were nighttime. Your brain has to work even harder with the housekeeping function to try and sort out because the the toot out the suppress thoughts the suppress thoughts like sweeping the dirt under the under the carpet. Or pushing down putting everything in the closet and hoping everything's going to fall out the closet and wonder you open the closet and everything falls out these thoughts volcanic in nature eventually the volcano explodes case. So the deltas telling us these volcanoes these images building it's gonna explode mentally and physically a case also thoughts. These thoughts very bold have got emotions safer choices of data so win we are processing. They met not and cleaning them up. And doing this housekeeping the motions. Come up the choices cut up. The data comes up. That's why they complete with character plotting and all the strangeness because it's kind of like back to front as well and so dreams are the results of this entails housework to try and sort out what this means and win portable incompletely processed. That's when they start becoming nightmares varying degrees and eventually not terrorists or two so deems or even important as a side note in helping us stabilize information so this is on. The good side of dreams is a lot of good about dreams. It's cleaning up to brain as preparing for the next day. A lot of non conscious mind is quite good at stabilizing thoughts and just to dream process alone. You could sort out a lot of stuff but the stuff that is recurring stuff. You could pay attention to but it's also good if you've learned something new. We're trying to deal with something. That's difficult like learning new information trying to work something out. Dreams help you to consolidate information. So they've great ways of helping you to learn and understand new information so the kind of the comment that the this statement that we make so often that sleeping on the problem. That's the phrase looking for is a good thing. So that's the good part of dreams. That's how consolidate information. So that's all you can often read something before you go to bid and then as you sleeping consolidate will learn something before you go to bed and wake up in the morning and just go through it for an exam with something and that sleep has helped consolidate you more effective or you may be facing some kind of work thing like yesterday. I did this week discussing quite a complex concept that we are creating an our work environment and we've got two point into okay. This is enough slipped on it and we know workup. This morning i started getting tremendous insight into. They shoot sa- sleeping on. It is a good thing so these and other side. That's good for dreams okay. So let's talk a little bit about the sort of new our physiology and the neurology the neuro chemistry of dreams on a physiological level. The dream state allows our psycho somatic network. So that's the integration between the mind and the physical brain the psycho somatic network to reach That's the preparation. That's the house concept and get ready for the demands of waking life so you go to reach the soccer mind and somatic network retuning and these shifts occur in your brain and the brain chemicals will start to flow and spill over into the networks of the brain so this kind of shaking up and everything's kind of moving differently and that the chemical spill over natural. You feel the emotions and i think of that. Your brain is sweeping across think of a vacuum cleaner. That's going across sweeping all these things on the floor. They that's kind of. What do you got this brain. Sweep going on through your brain as you as you were sleeping at. Knock the grill cells which are in your brain play huge role in this unless you've been through a lot of different thoughts. Are these a whole lot of stuff. That's been gathered into the vacuum cleaner. So you can have a cross over of thoughts the thoughts into acting so this thoughts workin up in the sorokin happen. Another one's working up with up activated to needs fixing that needs a bit of consolidation that means and they kind of can get mixed up. And so that's also what experiences crossing over spilling over and because the thought as i've said of food with with data and information data information emotions and choices those also spillover into this whole cleaning process. That's happening all. This is necessary. For whom you're stasis for rebalancing and so these are kind of like readjustments that are being made and they into the minds of dream so these can readjustments rebalancing sorting out of being and these readjustments. Enter these the brain as these stories so the stories of dreams are these readjustment balancing housekeeping type functions to prepare for the next day. So that's why they so so important. That's why i love to cook dreams messages and like i talk about emotions and and emotions and behaviors and symptoms in body is warning signals. They also warning signals in our dreams but they kind of packaged in this very powerful way where unconscious actively looking to clean up so it's great help to help us out us or what's going on in our life so packaged so you not time. You're unconscious is really focused on. Hey what's affecting your survival. You're wired for love. Design your optimism. Bias your home your stasis lit. Find us let's clean up k and if you're not paying attention and cleaning it up the next day they'll dream again about it and they'll deem again that's the recurring and that's the pattern and at first it may be not as dominant but as time goes on it becomes clearer and clearer and it may be like nancy was saying she gets us feeding of tiredness and anxiety and frustration. So that's those are those are warning signals that you need to pay attention to pay attention to what is causing that. You need to find the root course embrace process and reconceptualise which is within your cycle comes in so noor chemically. This is interesting so on a chemical neuro chemical levels of the chemicals your brain. When you're awake you have syra. Tony's i'm just mentioning a couple. There's a lot more. But i'm just mentioning the basic ones you have serotonin and norepinephrine can ever say that. Bet kimiko helping us to line. Pa thoughts so on the conscious mind is working hard. The squalls sirott this increases serotonin and nor nor nor epinephrine to help to flow. Which helps us to kind of lineup. Thoughts and get auden organization in them and to help us think logically and preseason that took quite deep deliberate conscious intentional thinking so as we are managing mace. That happens up if we not managing. We just get stuck in overwhelmed. The tone and north norepinephrine don't on secreted enough and don't help us to of forts. Let's make you feel chaos during the day as well. So basically as you're going to the daniel landing to to this increase in certain norepinephrine. Houston get boost. Sat choline which is another chemical as you start paying attention as you get a hard moment as you start sort of getting an insight into things. So not nighttime changes you don't have any serotonin nor epinay from flowing at nighttime it's reduced dramatically and so basically the sat caroline is being secreted which embiid mississippi koran helps consolidation. It mean reformer building. Strong ms into the thoughts because the talk of memories so city. Colon bursts will hope with that so at nighttime. It's very active to those thoughts into the memories cake to let the good. It's good stuff but it's not so good. If the colon is embedding stuff into the toxic and that's why the unconscious okay. The kirwan's flowing but hey this is not a good thing to consolidate. You need to pay attention. This bad consolidation. This needs to be consolidated deconstructed and reconstructed and then also been serotonin and end end. Different drop reduce dramatically. Like they're doing you sleeping. Then you don't have that that you their representation that they'd lining up as they reduce was the nightmare they reduce. Which makes it more difficult to make sense of that. As you in that housekeeping unconscious state because the mind is using the brain so if the mine who needs the serotonin and the norepinephrine so acknowledged time when that's not happening the netra juicers and these a little bit more chaos in the unconscious mind is okay. I need the help of the conscious mind during the day to make sense of this thing so that any will cause during the day when you wake that increases the serotonin norepinephrine see. This is constant interplay dynamic interplay between the mind the brain and the body so just very quickly as we of falling asleep as we fall asleep reports from non room sleeping terim sleep and it starts with. We dozing off. You get a whole host of signals firing from the pons. Which is at the becker brain and the brain stem and flows up to the cortex activates memories but not frontal lobe so we having this flow of signals up to de part but not this part at nighttime and we during the day this part very active but it not tempest parts not very active and this is the part enables us to stand backup zoo for and thinking and consciously internet so during when we sleeping. The non conscious mind is working brilliantly to resolve whatever needs conscious. Intentional deliberation is going to be pushed up as a dream which recurring to tell you. Hey you need to activate this part during the day to help us line up and get logical explanations to find the source of why you keep having this recurring dream because these things are not going to go away with actual conscious involvement. And that's what we need to consciously pay tension these signals move from the back the ponds up into the cortex not the frontal lobe and they activate the middle on the way and the mittler is a perceptual library. Think of a library with books and the books contain stories narratives and some of the perceptions. You've both on narratives not true perceptual narratives. That are not true. some are true. So that's the leap shins of the data and the and these thoughts. The thoughts with the emotions and choices are stored in the cortex linked to the middle and is a lot about the perceptions. How you perceiving this thing how you sing it and they always have to be questioned. Because these perceptions will be the toxic spill will not be true. These the healthy perceptions nontoxic perceptions will be true. So you've got to question those so the amiga doors the perceptions and if he does these that then spills over into the dream and is confusion and potential nightmare citra because the perceptions are the lobby book. You've taken by all terrible scary stuff and if you just keep reading it and putting it back and on dealing with the specifications become stronger and stronger but if you start paying attention to your dreams then pulling the book and you starting to take regret that story. So the net story star rewritten so next to the ugly stories now rewritten under each piece of each piece of takes that is toxic. You start rewriting. The story so venture. The library book becomes different. Wade has the story but it has the changed perception reconceptualise perception so win. It's triggered it. Think you read the book with the change perception so these both parts of the story in the book but if you keep bringing up the toxic book it keeps getting stronger and stronger just keeps falling out. It's constantly it's dog-eared it's been read so much and that's what will dominate so that that'll the nets missy imbalanced an unconscious going to say. Hey i meet some conscious. Perception on need some frontal love need some zero tone and i need some norepinephrine to help to to work this out to to to solve this problem. You knew the work of neuroscience playing mind management to sort out and find the source the origin k. And infect we see that the library at nighttime the middle of the perceptual obvious pretty active in comparison to the to the frontal cortex which is pretty much inactive protein. Powder are often imagined people at the gym working out on in competitions but the truth is deep down as in salem label deep we all need protein. It's about more than just muscles infect good sources of protein or essential when it comes to so many of our health needs including and brain health but a lot of protein. Powders can feel intimidating. No pain no gain and the formulas peck and not. Just because they've had this is why. I love rituals essential protein made by the team of amazing scientists helo harvard who have reimagined protein from the ground up an insider from how it's made to who it's for and whites needed. The result is a delicious plant based protein offered in three premium formulations for distinct life stages and unique nutrients needs all made with the same high standards approach and commitment to traceability. That ritual is known for for tomorrow as much as today. They're essential protein is made with quality ingredients to support burns brains and muscles and help maintain muscle mass as you age. Not only is the protein part delicious but it needs. My unique needs is someone who's over fifty and is so easy to add to my daily routine soap wanna checkup your ritual to make trying something. Newly scary ritual offers a money. Back guarantee if you're not one hundred percent in love plus my listeners. Get ten percent off during your first three months. Just ritual dot com slash talk to two eighty central protein today. That's ritual dot com food slash. Dr li the lincoln details will be in the show notes and also as we've said really dreams can have patents and i just want to stress that those pens all unique k. So anyone who tells you if you have this patent in this is what it means. They might be some truth in. It might be helpful and you may be very careful of thinking that's the pattern because you unique pattern is your unique story. You need to dig down and find out what you pay means. You could use that. Maybe a bit of guidance but became for that it doesn't block or put another thought in your head blocking you from finding the origin root. Cause you need to become like a dream detective literally where you take the signals of the frustration the anxiety. This is much of the story as you can get out and start writing and journaling looking for clues and the us to try and find out what is going on and as you doing the normal neuroscience citing to the nearest circle process and then your cycles the five system that have to build over these thirty eight years. That is how you manage your mind to usual. Mind to manage your mind getting the wise mind to talk to the macy. Monta hope you find the root cause of the signals. Why did this happen. Why what actually went on. And then you can deconstruct and reconstruct. You can't reconstruct what you don't know. So the dreams are trying to prompt you to face those and it's so important. I concentrate enough of sit a few times that you have a daily system to manage your mind with these dreams and knock maze and things if if they've got into they've progressed two quite bed not miss that you have a daily mind. Management plan lack the nearest circle. But you also go to therapy or speech. The counselor coach someone to help you proceed through your dreams. So-so important akeso dreams can have petain's and this is what nancy mentioned. She says i do have a recurring pattern of always hiring being super frustrated. Anxious cannot help but thinks it's a case of the so therefore nancy's feeding like hiring version from something so the clue the and you have to become the thought to take to to really consciously deliberately before you go to sleep at night heavier journal. Ready next to you and go to sleep telling us off. Okay i am going to. Dry and drive is actually research on this. You can literally. I'm going to actually try to prepare myself the stream. I want to get more information. And you tell yourself as you sit up consciously. 'cause conscious always works with an unconscious you consciously and deliberately and intentionally say i want to understand more about why i'm waking up feeling frustrated and and hiring for example which is nancy's example. And as you do that consciously the conscious discussion. Then why is that into your brain will using account one control want information says you sleeping. You've got the snakes going to be activated and then as you sleeping over time. I don't know how quickly it will happen. It's different for each person. But as you this now is gonna start looking for this. And you Unconscious mind's going to do with dynamic of relation your unconscious mind is brilliant seeking off the balance intelligence. Part of you is has got a network that saying okay. Look for that dream. So then it'll start bringing back staff so your dreams will start getting information attention. You can write those down and osteopathic questions at trial and maybe we go to therapy. I'll do little exercise at the end. Okay i just wanted to read this to you. These patents k. the that these recurring patterns or messages. That you brilliant dynamic regulation that occurs on the non level that. I've explained a few times now. Is trying to prompt you to pay attention to any embrace process and reconsider allies then unconscious mind is more reasonable than conscious mind and much ready to listen to the wise mind because it's literally close so the non conscious mind when you prompt herself like i've explained before you go to sleep. No mental work the first time but just keep doing it because eventually the prompt it may take sixty three days to both the prompt before your mind starts actually finding the sun revealing. I mean the the more established these other mood difficult. They are to get to so give us time. And as i expanded my work it takes cycles of sixty three days to to form a sordid long-term mary that changes behavior. And this could be that it may take you sixty three days to actually form a thought. That actually is your priming saudi-owned unconscious when you sleeping to find this thing and bring it out and hope you pro- cease use the dream to help. You process the tumor and find the two and get to the root of the tumor. And as i said that we we need the management tool every day and we need therapy. Coaching and counseling k. So just one one more time just quickly explain this different but i want to stress it again not and not tiers these different knock knees a coup when you are in rim sleep and their bad dreams toxic dreams with things are also these knock ms nelson tears are win. It's incredibly bidded. Sir suppressed for so long that it ended. You haven't had got it out that it's so embedded in your physical body that you'll physical bodies going into this over stimulated frightened flat freeze zone and that is in threatening a lot of physical body so you'll so they know unconscious doing on that as not terror. It's manifesting this physical sensations manifesting in the non rim. Sleep as a not tara. And you don't always remember those because it's on this very since relabel but that's why it's great for if someone mention on can see or hear what you and then help wake you up and talk to you and then you can experience therapy over. It's happening if you sleeping alone and and you don't know tapping if you waking up feeling in a cold. Sweden feeding terrified you don't why that's the works. Maybe something like. Md are to start trying to evade the reason for the night to terrorists and at the same time than your sock. Khanin hope you process and manage your mind on the day to day stuff and the other toxic stuff that you working on because all toxic stuff in the toxic issues can end up intertwining roots growing into each other so as you're working on one thing daily with the using the nearest cycle and maybe going to end the r. n. Building the preparation. Eventually the combination can help you to also find out the root of those nine tears. Spring is officially here and this means it is time to put away all those winter coats and get excited for the sunshine and vitamin d coming away. But if you'd asked me you know it can be a challenge to find clothes. That were great no matter how woman is outside or inside which is wildlife janey cain the water must have have helped reinvigorate. My spring starts making it easy to look and feel my based every day on the breezy basics. I won't take off the sunny day accessories. I'll be sporting all season long. Indeed i could loving classic news so comfortable and versatile go with so many different spring outfits my current advert of the days jenny. Canes liberty shirtdress was the mules which is just dropped for the texas heat whether hot or cold outside ginny came is my most trusted source for everyday elevated essentials california cool vibe pieces will keep me looking in feeding my based for years to come. They curated stylish staples will work with erasing in your closet making everyday moments of breeze. Find your for pieces at johnny kane dot com and get fifteen percent of your first order ordering you use code dr to for checkoff j. n. i k. a. y. e. dot com promo code. Doctor leaf the link and details will be in the show notes. Okay so this talk about quickly before we before give you some practical examples is they took by children and nightmares. So so so important that you don't ever brush in may of heard now that not miss messages dreams are the way that we process and do housekeeping and the more vervet the dream and the more as it progresses progressing. Tonight we gotta pay attention. We've got to pay attention to that. And start exploring in the ways that i have been in terms of the the discussion that up. Just head sits goes. It's the same children. We must never tell a child for example. It's just a dream. don't worry about it took. Hey it's amazing. It's something going on in the child's life so it's better to other if they call. You had not made to to say art on your drink. Don't worry it's bill to hold him into into validate them. To say are no. That was scary and be. It's okay you talk to me about it and act. Maybe they've just fall asleep in the comfort of your arms and then they go back to sleep but at some point you need to reset so maybe the next day you can talk about it. Maybe tell you more information as the time goes on. We'll get them into therapy but never invalidate so important that you don't say oh man up and don't worry about that and stopping a baby would stop crying with sonia dream it does. It does matter it is important. Always validate always listen. Always support if they are having not busy needed coming your room if they waiting the bid if they need the create a system great make it safe very important that you make it safe if the having a knock me that they can come and sleep in beta. Come and sleep on on the mattress next to if if they need to that. They know that they can come to the safety of the appearance. And all that you can go sleep in the with them and helped him fall back asleep again or standing holding the hand massaging their hands or something but never to leave them alone never invalidate that dream messages to set within the sleep in your room comforting and then when we delete them impresses and potentially therapy recurring knock me if they beat waiting etcetera. The the something's going on in your life you need to pay attention. It's a sign of some kind of embedded tumor. It's going on and meets to have attention patriot. Okay so i want to tell you just very quickly some examples so for example you really upset about something just made some other notes over here wrote about this one of my books and you go to bed angry upset about something and you go to be angry of you've got something that's very unresolved. It's going to be in the form of loose in the thought. So that is going to affect who sleep and a dump your mind. Because and in the form of a dream that's disturbing because it's Your memory your dreams or housekeeping. So if you want to try and understand more about your dreams and sorting out to the jeff betas sleep. It's very important that you do what i was saying earlier on which is prepare yourself for sleep as far as possible before you go to sleep. Tell you this and this and this and this is unresolved today and maybe from yesterday. And i can feel that as i'm going to sleep. It's kind of competing disturb. Why am i feeling disturb. You know gather win of why you feeling disturbed as you go to sleep and then reflect on that oscars of why aunts yourself gators clearest possible account feeling a bit disturbed because the today in that happened and i'm worried about this gated out writer Third steep rechecked to say okay. Well this and this and this i can resolve like this and the second resolve this now in this would work out a plan. Reconceptualise it and then say okay. I active which i. If i can't do anything about this now but i can do something about it tomorrow. I can speak to this person. I can do that. Give yourself some little action steps. And so what i've just described. Is the nearest cycle to help you. When you get into bed as you're dropping off to sleep transport train yourself to prepare yourself to deal with the base issues and also you can do the nearest cycle in the way we use of preemptively building nick with going to go find this this toxic thing. That's causing the nightmares. And that particular one. Were you developing the preemptive proactive network. That's going to help find toxic one first of all. You're gonna get awareness of kay. The last few nights have been very tired and frustrated and like lacombe hurrying waking up beating chase to hurried those my signals are. Don't why ask yourself why. So that's gather winners seeking is reflect. Ask to why as get as much as you can. If you can't get much today to find you can do the over sixty three days after sixty three days you can have much more insight into this process and sixty three days if you want to know why. I'm using that sixty three days abc's book in my book. Leaning to mace. I took all over. It takes sixty three days to to build a habit that will impact your behavior change. Twenty one days to deconstruct and reconstruct. But then you've got to spend another forty two days to turn it into a habit so you can build a memory basic memory in twenty one days but to make it a habit and behavior. Change takes sixty three so in my book. Kenya by most recent book up with the lincoln in the show notes explained how to do the nearest cycle in dips. And how and the sixty three days and all that information is in the in depth case. So i want to win. You are preparing. He wants to first awareness of it since of frustration hurriedness. Whatever it is that. Like nancy explained in her late. I'm just going to quickly read that. The recurring of always hiring or being super frustrated and anxious so always hiring gather winds off always hurrying to beat. Together winners invade. Nah preparing building this proactive network. I gather awareness of always hiring and feeling frustrated and anxious. Okay those are the warning signals the reflect. Why why am. I feeling that way. What is the reason. Because we're gonna get this into this. You re feeling that way and get whatever because okay these differently something for my childhood these something over. Covert all these winded. This happen how long it's been going on for at. It happened the win the worker. Who the way the wind. How start answering those questions. Why discuss why oscar to discuss right down. Have a journal have donor cycle journal next to you right there. Down in a middle coke put all the thoughts. Did it all come out in the middle. They wave arranging things. That really gets things out. Get some unconscious working with the with the the conscious mind you can get these things out. It's two sides of the brain work to get norepinephrine serotonin lining up and the city carolina and the other chemicals that your brain is working in a very efficient way to help with your mind to help get these things out. Then rechecked to get some sort of order. You're not going to solve on the first night. Virginia's piecemeal but bob day by day. Maybe tonight you give one thing on your medical and one thing onto the recheck which is okay well to not gonna go to sleep. I'm hoping that i can sought finding why. I'm in this feeling of being chased river and then you active reaches to not and you tell yourself tonight when i go to sleep. I want to start finding out. Why and think of the screen tree and think of this building the network about this is my little search. This is my little detective. Look at it like that little dream take to. I'm building into start finding these toxic sorts and then you go to sleep and whatever comes up. The next day grabbed as soon as you wake up. Maybe during the night the next morning and robert information you can that you gather during the not so as soon as you wake up to write it down in your in your journal it can be just a linear skripal or you can ride it in the mid four however which get it out even if you just poured out on paper and then you organize a take that information and organiz that into the mid akagi chicken re-teach and into not when you go to bed you take all of that information and you gather wayne us. How do i feel tonight before. Go to sleep so gathering us reflect. Why ask onto discuss. What based on the new information i got from last night and it may be very little. It's okay tomorrow you might get more and so on and then you're going to rocked on more than the mid a coke warned you re chick which the reconceptualise in what does this mean. What could this may be mean. How could i see this differently. And then what's one to reach. Not okay. I want to know more i am not i am going to no more. I'm going to find more you wearing that in your wiring in an instruction in non conscious. Mind through your conscious mind to do that. And the feinstein's the ancestry were dream. So i'm not going to give you an example of a recurring dream. At i head and how i applied the system and the recurring dream was awake out the in my my house that i grew up in a child we'd lived in for many many years and it was a beautiful home on a river and there was no fence. We lived in south africa and there was a lot of crime and i remember just having the stream. We always getting chased. I'm always trying to get away. I mean the bottom of the garden. And i'm trying to get to the top of the garden and trying to comment trying to get away and these varying different forms of the dream and then i'd wake up in this cold suite of trying to get away and it happened so often you know and so you've been share decided. Okay i need. I need the detail and in more detail started doing this thing. Going to bid at night gathering awareness during the five steps and the over overtime. I got sort of getting back about honesty to me about three weeks. And i got enough data to actually go back to my mom and oscar. What happened. It seems like something happened. Someone break into a house and then my mom told me that we know was a little girl very young. I think six or seven someone had broken into a house and we head this the gates gated section between we we- slipped and they're living part of the house and someone had broken into the living area and they were coming into the dining room and going into the kitchen and i mean even now i can still thought that dining room door which was so easy just to open and our sitting room door which was kind of on another level which is that you could just lifted up open it. I still have have images of an tumor from there and apparently someone did break in not on one occasion but multiple occasions. But the one time. I actually was up i saw them coming through or not. So maybe screaming and my dad came through and the guns were out and there were shots fired police and it was so frightening and it was it was could have been really really bad and i never proceeded at saprissa dow never spoke about it again and honestly the as a twenty two twenty three twenty four year old right up until the bat i think about seven or eight years ago the stream the warring me and i still have it now they now but none of it isn't get it under control and when i wake up i just have had that three mcginn but they were the solution. I know why. I had that dream as low as i said. Have that door in our sitting area and in the dining room area. Those two dorsal freak me out. I still have dreams of people breaking into those feeding in that house and feeling unsafe and would it is whereas it was becoming a nightmare was going in tonight. Terrorists for me so the honesty took me a full three weeks to get the data and then took me another forty two days took me a full sixty three days before i had a management plan in place which i can now use. Preemptively are both to sing. And i know how to manage when when it comes up so it's no longer this and this it's that in this and i know what it is and i can manage it. So essentially the neuro cycle within was what i use to able to be able to process it. So pay attention to your dreams goes through the neurosurgical process. Get to a therapist. And don't ignore those dreams during the night. Miss they are wonderful wonderful ways of doing housekeeping restoring balance restoring home your stasis and helping you feel more control. They can be terribly scary. Terribly traumatizing when. It's the night me versions. Obviously and not miss can wake you up and make you terrified so never ignore those always. Try to deal with him with loved ones and in therapy and doing things like indie are used using the cycle using a combination. Don't ignore them because they not going anyway until you actually take control process them. I hope this helped you and be having get picked up a copy of my book you can pick it up anyway. We books are sold my newest book kenya and available on our side. Natalie dot com helps you and the hope and give us some feedback and send us more questions and thanks for joining me. And i'll see you again next time. I hope you found today's port-cost interesting and helpful if you want more tips and help with managing anxiety depression and mental health. Be sure to visit my website at dr leaf dot com and you sign up for my weekly newsletter also include a schedule of my speaking events and so much more and follow me on social media. I'm on twitter. Facebook and instagram. Just look for. Dr caroline leaf. Also i love seeing all your person social media about this podcast. I love seeing what resonates with you and what you've learned so be sure to continue posting tagging me and listening with you. Think and how these types worked out for you and don't forget leave a review and keep spreading the word about this podcast. Thank you for joining me today. I really hope you learn something new and helpful to win. i'm dr caroline leaf this part cost represents the opinions of myself and my guests. The quantity should not be taken as medical advice. The content here is for educational and informational purposes. Only please consult your healthcare professional for individual medical questions. You may have while we make every effort to ensure the information we are sharing is not welcome. Any comments suggestions or corrections of errors.

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The BRS Kash Interview: Drama With 6ix9ine, Trey Songz Stealing His Girl & More

No Jumper

27:03 min | 2 months ago

The BRS Kash Interview: Drama With 6ix9ine, Trey Songz Stealing His Girl & More

"No jumper coolest podcasts on the world today i'm here with the one and only be r. S cash how you doing man going on feeling good man. I remember the day that i first heard throat baby just so happened to be the same day that i met. Blue faces a crew girls that he had in that reality house and i started to like comet. They all went. Crazy are also starts screaming the lyrics. That's when i knew. I'm like this. I love these girls like it. That it must be real value for so definitely That's a gift to have a song that like almost exclusively is like four the ratchets. Oh you brian side of your brain inside out for so definitely. I wonder if it was like you know nuns. Who hear that song. And they just sort of get turned out and they just leave the faith. I don't know i never really thought about. It could be possible. Maybe yeah i think that. Throw baby to me. Like if i was going to lie completely changed my life. I would probably do it to throw baby. Rather than like wop wop. I mean though but for me though we're gonna bring their sido you know is the inner free. That's facts How'd you okay. Let's just talk about the video. In general that's one thing. I'm really curious about so was always in your mind. That trump was going to be in the throat baby video. She was definitely inspiration No for solo. So you've uh donated some seed her in the past i mean replay cute cute. It's like that. No but i'm saying just in front of the computer screen not like video. It's probably one of the most influential top givers of our era. That's why she had to be in video. It was just like hand They so definitely what Okay so when it came time to think about the features who who did you think of and and how do you feel about how they came through alum affair one hundred percent about how the features carrying on the baby. I had already wanted him on their front and geico so it was just like when i got it done. I'm okay cool. And then i already knew that. I needed a girl perspective from the song. So i had seen j. t. play online. Okay cool or start. Saddam and the rest of the history. So you actually just conversation with them. It wasn't like the label going and doing it on your behalf. I mean we say on any. Dm's but you know. I managed to maintain had made it official To get it done. That was like a mega covid era video too. Because it's green screen the whole time Yeah it'll today really. Yeah and they got you doing all kinds of crazy shit your fucking diving in off the off the diving board until they let the other baby on a snowboard and shit was i felt like you guys made you made a lot out of you know blank square prediction Definitely so you say that you've been booked up since twenty and nineteen but when actually go back on youtube and stuff. I can't really find anything. Pre throw baby right nah. Nah you're grinded. You're sort of a race to what you're doing. Prior to that now any rights i just really document and it was like when the pandemic it was like a little bit before the pandemic came like three months and then depending so i was industries with three months. Boom guy sitting down twenty nineteen was not as long ago as i'm acting now day. Somebody was saying all senior rolling loud twenty nineteen. I'm like damn that's the last roll lot been into. Yes oh he likes. Yeah as facts Okay so how how did you. How would you describe like how you got your music career gone. Were the early days of you. Make a music too. Early days me. Making music was basically light. I was like behind the scenes. I used to be around. We'd like travis. Porter bankroll frisch really. It's all the way back then with transport in them. Yeah holy shit. I was running into holy street Era while really and you you were young. How old were you on there. I had to be like the teen by sixteen seventeen. And how'd you end up getting around them and lead to that. My cousin is integral travers port. Which one oh okay. Yeah so. I was always around with other than net Behind the scenes working right on the wait for my time really so you always feel like you have some talent musically or or were you happy at one point that just sort of be playing the back on the irish felt like i had always felt like i was the one. It's time time. Yeah no. I had to artists in here. The other day was talking about how he was grinding in the studio for two years. The the big rapper that owned studio actually heard him and realized that he was good. But i mean that kind of stood out to me a lot of money. Two years sounds ridiculous. But it's let me ten. Yeah really team. I mean that makes sense to though because the travel tribes puerto way was a long time ago. Yeah two thousand. Eighteen two thousand nine hundred ninety. So how are you working on your crafts all along during that. Will you just recording as much as possible. You recording in the crib according to create right going to write everyday. I'm doing everything. I can't you know what i'm saying in in music field I'm always like yeah. You need to get a job. I didn't do like job when really flaming really. Yeah you weren't you. Did you have a job on the way and show where you having to do that. Or i had. I had three dollars east daba half like a win fired. Because i want to do so i wanna go to Try to promote the music but in a related. That's the worst part of having a job as you miss out on this cool ship. He's going i it was it was crazy definitely. So did you have any you gaining any traction with the music prior to throat baby popping off like like how is that going in in the months or years leading up to that so twenty nineteen. I was gaining a little bit donald carter time. You know it was planning the clubs the night you know i didn't really do it. It had impact thought maybe going on so it was just a little bit but then you so you may throw all by yourself and at that point you didn't even have any kind of industry stuff going on yet or anything you just completely yourself. Yeah i had nothing going on okay and then what do you like. How do you realize that it's a hit or are they gonna actually go crazy i. Dj's enclosing everybody started playing and then when the girls kept asking like what song because it was never out right they would just play it in a club or sneak into the dj's even though i was actually online yeah my management i was sending it to the it only have. I went into have on right. You gotta finish. So i finished. Everybody kept asking like what's wrong. Did they kill tarnishes. Will pop up because it would never. That's pretty incredible. It's almost impossible to get. Dj's to listen to anything released there with seo question. I about you say detraction and twenty nineteen. Yeah it way way now okay. Yeah that makes sense okay. One hundred percent All right so then. Silence starts kicking off. Like how do you approach it because when you have a son that biggest like this is a real business opportunity. There's a lot money to may have made how do you. How do you go about getting serious about that. You had to get the right people. A lot of folks might feel like they know what they're doing really like a lot of ins and outs there. I really didn't know. Did i started figuring out in start learning so got with the right team. The the main part of getting it up. I always thought my face in the middle of the cover. Missile the cover of the music video like the thumb now or the the cover art alcon because everybody get brainwashed by little red background in the loops. Sometimes i might be right there by unite in my phone. Yeah it's an interesting situation that you find yourself in because and it's like the kind of thing that happens to a lot of artists who sort of blow up on tiktok and everything is that the song become so big that it's like then you're in the position of having a sort of be like not you'll i made the song and i got some other fire music and Yeah i guess so you got to get there before it even gets to that point You know sometimes it's hard for some people with like. I said without if i probably have a label then i probably wouldn't have been able to kind of catch up to bright so i me getting the deal kind of like the best part going. Lvn so were you have in that conversation with a shallow two different labels. Or how was that like. I'll yeah yeah. I was having conversations with almost every label is like i want to do to get what may saying if he didn't may seeing some like you know. I see our focus on the song. But i want to focus on me is just not disown. It'd be worried about just to check off and then and then you done 'cause labels now the kind of they wanna sign you to a deal that's like about one song and they're they're almost straight up about now right Yeah they come straight straightforward. And it's just like makes sense right. I had to go it. May things for my future. definitely So yeah i mean i that taking things to a different level like how would you compare being independent to be inside. Like how much does that change it. Because it's a lot of weight off my shoulders as the me. Time to figure out like uploaded collect this or you know. Probably how would i even get to. You know what i'm saying. He just likes certain Different things how smooth a lot of different shit out. Yeah i mean like a lot of times it feels like a record can only get so big without the help of a label or something along those lines. that's show So i can say that. Now that i'm a dad. I actually really appreciate the censored version of your song. Which i never felt like that in my whole life before i had to make it for my mom and my little sister right. I really want my mom going to plan for her friends or have my listeners. The thinking it there's something about the word throat bid just really sounds inappropriate. Yeah you know. I didn't really banking it until i sat and listened to it wednesday and online and they saw really. Is you know what they say. It is and the idea of creating a baby in a throat. that's just really like an explicit. The thorough yeah. You know we had thought it means. I'm day we have. Beverly like just having a baby i find myself wanting to sink but now sam is up and then i realized no. It's go baby you can sing. The sensor version said the kid and then obviously she don't know what the fuck i'm saying anyway but it feels like it's a good middle ground. Yeah you can rocker. This lead baby ishmael. Have you had to perform that version of it. Like do you ever do. Like shows for like younger. Crowd hasn't really been the main shows. Nah i had to do a voting for vote and went on boat. Baby baby is caused. That's right this was like right before the election or something. Yeah it was right before the leader has a lot to do with trump. Got the fuck out of here on. Have i had a powerful impact. I'm in georgia. Was a big swing state. Alliott that's my state the throat baby vote is a big vote. I heard biden was going going hard trying to get the throat baby. Voter i mean it makes sense to me Where have you wasted money on since you blew up. Have you got a chance to win. Waste much money yet. And i really i you know we saw so. This is why i really the stuff that i wanna do. I really can't do that. I will definitely be having the country stuff like that waiting. The most honest made his life. I like clothes. I just a necessity as a rapper. And they see as a podcast for not so much. The same thing everyday is cool they show. It's i you know we can get away with a lot. what When when you when you think about well okay. Have you had any like crazy star encounters or like like things that have really been like holy. Fuck i'm famous. Because i feel like you can only get so much of that feeling when it's just streaming on spotify shit and nfl has has there been many moments. Where you find yourself at johnny depp house and you're i'm lit now Now not secluded people and you know it. It's like we even. There's like a dream come true at the end of the day at my soul. Just to see the reaction of females is like man. this is crazy definitely. Yes sometimes just sit back. And i think about it you know and i thank god every day definitely especially just gonna grinder for it. Feels like sometimes when when kids just blow up as soon as they turn eighteen. They don't really have like a perspective. On how dope it is to be able to even involved at all. The steps are too. I feel like 'cause some people just get it. And i feel like it came overnight. Is you don't really mean to win. Many mean much to you wing in two hundred percent do you Do you feel like you're sort of at risk of being pigeonholed into only making one kind of song or do you have a lot of types of content. That you plan on hitting people over the head with a lot of these Private cod cash on right now and then i. I put a lot of different vibes on the. You know what i'm saying. I got it's about you know my pain my life. You know you might not know it to begin. Thought maybe one of my my best friends. She ended up passing away. Which i got home my time. Okay rally. she wanted girl's talking on her. Got song on a project. Car thug cry. And it's about her. Dan so how should he pass don. She got our work in fell asleep behind the wheel. Why as terrible so fuck. Yeah i mean that's that's dope that you have that kind of variety available. Because i noticed that the one of the conflicts that you kind of got into since you came on the scene is that you end six nine. How little arguments. Kyle i write a passage for these days. You gotta have a little beef with him right. And i don't i it ain't no beef with me on it to like i did look pass. I asked the question. The question can be answered right near what it is so for the record it was he. He says something about how you Are he said something about how he was. The greatest rapper from new york of all time. And then you say better than jay. Z and biggie. Who's basically those question and Here's funding basically said. You're one hit. Wonder wonder fuck you and you know. I really just look past timing because folks no is your favorite. Rapper was wonderful. Anything you know saying as long as you got when you get it oh. Uc's you can make another hit so they don't ahead and wonder line is just like a alo- bloated folks you know. Maybe they feel good. We did look past it definitely. I mean he's in kind of opposite situation where it's like. He would do anything to be able to make a hit right now but nobody wants to hear that shit so it ain't happening you sort of anti beef because it would be super easy for you to sort of shit on right now. Just talk all this shit and you seem sort of observed. I'm not anti beef. I mean you know unfurnished you know. Get get to obey the whole situation as those like this past. Yeah it ain't ain't right is a question. It's interesting though because probably a lot of people wouldn't have expected you to become into the defense of of biggie and jay z. Since you seem like you're younger and and not necessarily like you know kind of assume that you're not some schooled hip hop head. But you see. I guess you know what you're talking about. I mean back in. I used to listen to music backing until the arctic. You know what i'm saying. You got two people got parents so my mom and my dad used to play. I used to know here too. So yeah definitely were you Were you listen to like when you were in high school and show. What was the hardship you. At the time. I only high school My mom she's kinda part route. So i was listening to elton john. Awhile maroon five stuff like that. That's at punk rock shit here that i grew up on green daybreak. Green day was the when. That was my first punk band when i was in fourth grade. Yeah yeah cool get more green day involved in the shit here so yeah in terms of like new experiences that you had since you Have found this new famous snowboarding. You actually went snow or snowboarding as well. I in real life not what the baby did in the video. Now i want to ask me. You know what i'm saying. Kitchen your show arthur. Something now to just went out to aspen most rappers. Don't go to aspen. On how to there with the whole game kicking really so i would never go to the snow to just kick it. I mean it. Was that the people that i know that ain't of phone. That's what i wanted to do. Like i had just cargo straight into you. Know what i'm saying. S definitely jim. How're you take those snowboarding. Nah you don't like it make you heels. I caught a coku good. You know than one time. Yeah i tried it once. When i was twelve i try to sense. I know it definitely dangerous but you know if you were three or seeking some nego- do i want to ask you about this. Whole sorta like new era of of girls. And i guess that like a lot of people of trying to pin it on cd or the city girls or whatever but it's sort of like this new era where girls are kind of making it out like guys should be spending a fuck load of money on them if they expect any kind of pussy. You're anything like that. And i feel like in some weird way the throat baby song is kind of like those types of girls like. That's one of their songs. So because i say i got a little hundred you wanted to lose forty dot com right now forty dollars but i think that the your music is encouraging these girls to fucking dudes handbags for sex. No no no. They can't be take. My daddy was a real life pill. They brought him vietnamese. You know he always taught me to t going brian utilizing before anything. I can never be wondering them. They're saying like oh. Yeah you gotta do this for female. You gotta do this girl young. My daddy raised me on the other way around. I know isn't that that's where it's like. The world has changed now. These girls want to be the ones who are actually having the mentality and they're gonna send your ass to work and then you're gonna go buy shit at the louis store and then come bring it back to them and that's how this is supposed to play out in nine to it. No no no. I'm not into it now. It's crazy to me on to. Are you a relationship right now. Nine on No so what's the. What's the antics like on the road for the throat baby champion. I mean we already be. You gotta thankfully. I was already on the road around the whole toy. Life before. Like the fact that i already had experienced the buffalo. With my time it was just like it's not you don't really excite me You know what. I'm saying. I'd be ready to get to the city right. You know what. I mean already paying so much attention. You have any girls star. Chassis shit on your on the road yet. Only let them get their clothes. You wake up and the chains and missing off a off of the bed. I non anonymous On close way too close to close definitely made me run around using your debit card. All that shit. kenny. You won't even know what's going on. You gotta get phone from security anything okay. It ain't having the phones taken away doing doing s even if you don't wanna call me tonight. None of that going on interesting play out time. But you ain't had one of them leaker number or anything yet. That's what i also hear a lot about. I got like three phone so they tuesday did at the time. Anyway the number that i give. Ibd right on into the other one. Yeah go them. And both kennedy Lacking calling them. what would you do. This is a hypothetical. What would you do if you were in prison. And trey songz posted your girl on his insecure store meal. Only really really worry about it. You know saying tape on each try right. He seems i don't know well. Actually i could be. I'll keep it real the one time. I got deanne from trey songz and she said some shit like she's like what should i say i was like. Tell them to do and no jumper podcasts. And he goes wait. Who is this by. Acted like he was hit on the wrong girl on my probably does this like all the time like. Oh she's got a boyfriend. I just say this seem a little bit more innocent. I wait sorry. He's mugabe mugabe nothing against them. But also like i feel like if he posted on his story and also. The girl that we're talking about is rapper too. So it's like oh yeah okay. She's a robert. Appreciate her as a rapper entity right yeah. I guess on on a liquor. He don't pose. this is hypothetical. But i ain't gonna lie to you though like a real life situation like probably like three years ago china and one of my girls hatter or poster ed while you were with her next really they went anyone no play all night you know to each his own but then she reported back to you and say see toby tossing being. I said now i ain't got nothing against him. You know what. I don't think he will play where it was. That kind of intimidating like dan. This dude is famous for. I serving dig. Maybe i'm not serving open day. I can't do. It was just like oh nice phone right. My heat wanted them. You know relate to holiday free so amazing. What was it like Shooting the video and malaysia. How you feel about About that in general like how. How did that song come about. Why did you decide that that was the next single for you to rock with my daughter and my personal partner so everybody always was like. I'll yeah y'all got go ahead and do a song but not even like we've been had this done and i just felt like it was time to do so is is always It was much needed is vital for everybody and we seen mr studio would cash feature a lot of you know i. Can't i really see nobody else. Who's fit better in her own verse. Right he sent divers bacon like to lay killed really online right so you've been known her like throughout your come up and everything coming up around the same time the same area Yeah yeah yeah. Yeah so like my. My own management thought parties and stuff but the club so artists. And i get chance the air but you know what i'm saying. Get tired of you gone to see a lot of people that you are sort of coming up with like shit or you see my europe like the same person now that you were before all this ship but i felt like a lot of people probably switch up real quick. I'll yeah yeah a lot of honesty in making dean in in in in swing down you know when you come around now while we gotta get in. I was i was talking to you like two years ago. You'll remember kind of like sickening when you see it up close and personal and just realized that's really how high how people and they don't really even. They probably don't even realize that they're doing that. They like are just showing. You love 'cause you're popping that they probably wouldn't want anything to do with you if you hadn't been having a year that you're having crazy and and me practicing allows and helped me block a lot of this stuff. It might make you angry time but you just gotta look past a lot of you know what i'm saying now. It stressed out about what the folks got going on. And i just let them do. It'll be like oh. Yeah okay okay for so i'm for it. Which right which what which got shot in a long damn playroom just being a little white kid influence or either out there now. No no no you want to be out there really outside right looking. They looking for. And i think they set them up to like they were trying to meet up with him to buy something or whatever. Something like instagram scheme. You know everybody's selling promo and lincoln up to do a skit or whatever. I don't know about it i know alana react. Yeah you gotta be careful. You're moving out there. Yeah that's facts Okay so in your mind. What do you want the rest of this next year to look like. And what do you need to accomplish in order to feel like you're making the most of this moment you haven't I won't do the Being you know what. I'm saying. I want to keep winning. You know so. I wanna drop another Another private get another number way. I'm saying you get some old multiplex. I didn't want to continue to keep elevating like i know. I know the price don't happen overnight. So like i'm not rich and really rushing. I'm willing to fight by. They take to get to where i'm going. You know like. I said are the one hitting wanted to talk in. Went out the other one. Because i know you know what i'm saying. The prices behind the what's going on right side really just want to elevate makes sense now. Definitely i mean I look forward to it. So it's going to be kind of a interesting twenty twenty one now. That shit is opening back up at least in the rest of the country from atlanta was open. We'd being open fax aren't so good conversation. I know you've got wrap this up a little bit quick. 'cause you got another thing you got to run to shoot. I gotta do really. Was that for vocal idea. Something like that yesterday. For like the label on doing where we are the real and black boogie blood. Arun that makes sense. Yeah heart and you know. Do a little game photo. Nice appreciate it. A vr casper. Come through man. No jumper coups podcasts. And world tickets on youtube. Itunes like comment subscribe and no dot com support. Least go begging bro.

donald carter tiktok Alliott johnny depp house frisch geico brian Saddam travis Porter youtube louis store Blue biden trey songz Beverly
Seasonal Creep, Expensive Seltzer, And How Adena Adjusts

CincyBrewcast

1:18:32 hr | 9 months ago

Seasonal Creep, Expensive Seltzer, And How Adena Adjusts

"Boss ladies and gentlemen boys and girls, welcome back to Cincy Bearcats times in early home and we've got another good one. We not that there aren't ones. They're they're not that there are ones that aren't good for that. I would tell you aren't good. But this is a fun one. We've got a fun little line of drink and one of my favorite people to sit down and talk to Michael am in from from Edina Distributing. Welcome back. Thank you know, it's good to be back in a little while. I always as soon as I start every single show me somebody I want to know when the last time they were on and I never looked before him. And so now I don't I don't know when the last episode was it he was on the phone for the the price range. Right at the beginning so around like March or April somewhere around there. Maybe yeah, I remember being having a few nervous beers and you know the phone, you know, and we're still here though Thursday. We're still kicking. It has shocked me how well everybody seems to have navigated through this and I don't know if it's just the industry wage, you know craft beer being kind of a a scrappy industry in general and just able to adapt to those things or just sheer dumb luck or I have no idea but is this thing on Thursday is industry for craft beer. I think this crappiness is definitely a factor the way we can adjust what we're doing on, you know, kind of on-the-fly being a bit smaller being, you know, having kind of a lot of this stuff isn't the way these businesses are run aren't isn't the same way. They were designed like, you know as a we already had to change our business model from when dead We started when we first started talking. So I think a lot of the places were like, all right, you know what we never thought that we were going to do X Y and Z and now this pandemics here. We need to make people feel safe. We need to keep people safe off and we but we need to also figure out how we're going to keep our doors open and I think you saw that with online you saw that with home deliveries you saw that with you know, people are starting to kind of get events going back making sure people are keeping their distance and you know, and I think it's a lot of it's just been you know, people are buying a lot of beer anyway, but you're still able they're still able to get to a lot of business out there and we've had I mean when we had that conversation business was very bad, but it's on a package side. It's been very it's been very strong so good and you know people talk about when things go back to normal and I'm making air quotes for anybody that you know is everybody this month. Something, you know people talk about when things are going to go back to normal and I think the the really crazy part about all of this is that it's not going to go back to normal. Like we're seeing changes within this industry that are going to be changes that we see forever in some way and maybe it's you know, maybe a little it'll still shift and change a little bit and look different in a year from now Iraq does now but you're seeing these breweries, you know change the the way that they do things and I don't I don't know. I mean, I think you're right and I mean the industry was just static before March 15th 2020. We had a lot of changes already coming and people have already had to adapt and change the way they were doing things. So I think that would depend hammock is kind of in some ways staved off, you know, some of those Market headwinds that perhaps people perhaps people were facing but I think it's also exacerbated them as well. So it'd be interesting to see him. It plays hell, we should drink a beer definitely because it's you know, beer podcast friends of being afraid but they do actually gonna get a fancy one month, but I just I forgot it. So I got this wooden Cask one. What do we want to start out? That's up to you. I can tell you that that one right there is going to start a conversation but starting this conversation. I have a nice conversation wooden casks pumpkin. One of I would say I would put it in the top. I'll say top three pumpkin years for me and the other two I'm a I'm a huge fan of the tasks one this year. The Frisch's pumpkin pie. Yeah straight up pumpkin beer. Like there's no, you know kind of clever you don't have to play to the camera people to know that it's there wasn't sure I was like, let's face this towards the camera that is not running know. It's running So eventually you woke. Seeing little tiny clips of this show pop up on YouTube as part of this big push into video that I am doing, but you probably will never see full episodes of this on there except from 10 to like rare Life Special Occasions. Okay, that's good. So if I that's why it's like just myself or something then yeah, and it's so Taps wooden cask and then I'm a huge fan of swine cities. Also, I think that is one of the things that swine said, he does really really well as their pumpkin beers and they roll out all kinds of fun variants of it and stuff all season long and well into the long tail into fall and they just keep going with it all the time. I kind of like that. I kind of like owning the the pumpkin thing and really leaning into it. Yeah. Those are pretty my top three I think often in an hour. I'll think of another Waco shit. This was really fun when he started Brewing this but like two years ago. Yeah. We had a dream job. In 2018, I think and then they package it last year and I don't know if they had done it before then. But yeah, it's a phenomenal beer. I really like that. It's not overpowering with the spices. It is a spice forward pumpkin beer so good. Yeah, so this is wouldn't cast pumpkin ale and what's nice about as I mean, it is a lower ABV. It does have the you know, the cinnamon the spice and that kind of stuff. There's not really a lot of gord flavor, which I do like in some beers, but it may not a it's not a syrupy sweet. All I guess it is easier as is often the case with wouldn't cast easier to say what isn't in it. You know, it's a very simple straightforward Kathleen. It's pumpkin spice. To me. It's kind of like a it's like a multi Amber ish kind of beer just with some spices turn and so even if and I'm not encouraging people. Do this but if you buy a whole bunch of it right now and you stash it in the back of your fridge, it's not I mean, it will change how it tastes and you know months but if you find one in their wage doesn't it doesn't get bad. It just just wanted yes, I I would recommend drinking this. I mean the ways way the spices are balanced, you know, I would not like letting it sit for too. I'm not in a matter of managing people do this and you know, even though it is brewed with some pumpkin. So you're you are going to have you know, that that can kind of Fallout I would read drinking fresh but you're right. I mean it's not going to be you're not going to have hops falling out of it. It's not going to go stale or something like that. It is a pretty robust beer with a small character it and and most of the pumpkin beers that I tend to life is to me is perfect with food. So if you're still drinking pumpkin beer in November for Thanksgiving, it's perfect for Thanksgiving dinner to me. It's just such a good thing. I love the spirit off. You'll have to if you want to drink it in and Thanksgiving. Unfortunately, we're out in where we have you can go back. The only place you're going to find it is in in that little sample section raising. Yeah, it's it's completely gone. I was surprised at a few things like that that like when we were doing the Oktoberfest stuff a few weeks back. I realized I was I was really low on Saunders Oktoberfest, so I grabbed some the big beer store by my house and I walked in and I'm looking at him like oh my God, there's none here and I went and asked, you know furred and I'm like where where's where's your Saunders? Oktoberfest seems like I think there's one six years after you want to say. Nope. It's gone. Yeah, what kids you know, we're not even we're not even close to the end of September and it's gone. Yeah, I mean, but we I mean our account I had account tell me down. They're not taking any more pumpkin beer. Yeah, they're not they're not going to know when I can take anymore. We got all we want and so I mean not that it mattered to me. So we're out of ours is that that brings up the the topic off? Want to dig into and that's the this idea of seasonal creep and what it means and why it exists if it exists there's lots of very vocal people on online on on the web page that as soon as the first pump can be a hit. So she'll for the first October Fest or Christmas. Beer seems to only be this time of year. Nobody cares if a Pilsner is on in January wage, but you know, for some reason these Styles people throw shift at about and they talk old is earlier and earlier every year before, you know, we're going to be doing pumpkin in May and first off do you think it is a thing? Do you think that we're seeing these earlier and earlier every year? I'm no we're not at least Ami depends on on what time line, you know, I don't I guess I'm in the 17th century. They were made at the when during the pumpkin harvest so that would be yes. We are seeing them earlier than the 17th century song. On the other hand, I don't know if I can only go back as far as I've been in the industry. I was a merchandiser at Ohio Valley. What year are we talking here? 2012? Okay. That was my first year. We launched the exam Adams Harvest pumpkin and Post Road pumpkin on July fifteen and I ask why are you doing it so early there they said well, that's when you know, our Brewers have them for us. That's when our customers want them and we don't want to be stuck with them when it's you know in October and November when no one really wants them people can pretend but a lot of times those people don't drink pumpkin beers anyway to be frank off. I was like, why are we seeing these? Well, that's cuz that's when the people who buy pumpkin. Beer want to buy it. I mean, there's no conspiracy. It's just and it's just everyone's doing it because dead. That's when everyone's buying it and I think actually this year we came out a lot of the bigger Brewers I think came out a little bit later and I don't know why there was some speculation that they thought that for some reason it was going to be better release a little bit later. We I mean, we're small we're easy. I talked to Karen and Randy I said we're going to need this month. We need wooden Cask pumpkin, you know before August and they like, all right say brood it and the beginning of July and when they packaged at the end of July and we got at the end of the line was installed August 1st, I think maybe and it did a little bit of research on this and and by research I use that term very very Loosely. So first, I I just thought Googling and try to figure out the anybody else has done research so I can just piggyback on theirs and I can find a couple things there was a guy that wrote an article in I should probably made a note of what was it would be in the show notes. I'll click on show notes and I'll put a m To his his research on it and he used Google search and used that as a way to analyze when people were looking for these seasonal things. So when they were searching for pumpkin beers and when they were searching Oktoberfest and it did so the the peak pumpkin interest was in 2013. I went it was A build-up before that and that's kind of a steady downturn after that. There was increased searches every year on almost every seasonal except pumpkin pumpkin State almost exactly the same. Whereas kind of normal styles of beer always kind of stayed pretty pretty level. But pumpkin for some reason was the only one that did not get earlier each year, but this is not a measurement of when things are actually being released. So I quickly I tried to think of a way I could just kind of look and see if we were seeing any of that around here and I just picked and you'll be here that I am. Been released a bunch in packaging over the last couple of years and just pull it up my notes on it. And so I I just chose October October October Fest from tafes. Okay, because I knew it's been package every year though. It's been out and it has been released on almost the exact same day every single year. It has not shifted on and that's that's Oktoberfest versus pumpkin, but I think they both kind of fall into the same conversation. So I I don't think it's a real thing that they're being released earlier ever. I think it's always kind of been released mid-to-late July and that's, you know, give them about 3 months to get off of shelves when people just stopped drinking them. I think it's just really really simple math to me. If you've got Oktoberfest left over in you know in October people aren't going to want it off after not I don't even think Oktoberfest is as bad as pumpkin pumpkin very clearly if it is after Halloween people won't touch it. Yeah. They don't want a job. Call and I don't understand why Christmas beer, I think it's kind of the same way. Oh you hit you know, December 26th, all of a sudden you don't want Christmas beer anymore. That's that's also true or winter beer, but other way people in January don't want to be reminded that still winter. Right? And I think that that's maybe that's part of what all this is about is that in October Fest or a pumpkin beer is maybe a little bit more enjoyable when you're at the end of summer and you're looking forward to the fall versus when you're already in the fall and you are ready for the next that you're ready for that next season. You want to bring that next season in versus celebrate. What's here? I don't know. I mean there's a reason why Summer Shandy comes out like February 1st. It's cuz like all right, if it's 45 degrees out everyone's wearing shorts and drinking summer, right? It's it's not a an aspirin. It's more of an aspirational thing instead of a having a You know like oh, this is perfect. It is Thanksgiving and I am enjoying pumpkin pie and pumpkin ale you know, and we're you know, just it doesn't it's just not how consumer Behavior works and I would love it if you know everyone is using real pumpkins and you know waiting for the Harvest and we all drank them like for two weeks and then stopped but that's just not people. It's it's a hard or even really want that though. That's you know, maybe on like a really small scale is like a special thing that a small Brewery is doing maybe you could get away with that. But the way a lot of these beers are really special you're talking about the big guys. It's just woke gazda is I don't know but that same year that I'd like the first year. I was there Thirsty Dog was going to do just that and then we ended up getting it. I don't know what happened to it, but they were going to do like over in service this time just to be real Harvest pumpkin. I was going to you know, love it. I was called it wasn't had some fun with them. Everything you can probably put down the show. That's the it had some pun on dog. And I think it was like something to do with the Great Pumpkin and a dog. But anyway, we were all excited about getting it. I was you know, looking forward to like a thousand Euros real pumpkin and then it never ended up coming because I guess I don't know why but I assume because it's just it took too long to actually be released well, and it could just be you know, how much they got out of it. It could be. Yeah. I don't I don't want to speculate but I mean it might just been like we're not getting any more fucking pumpy appears. Let's see I'm seeing Probably a very poor maybe it did never even got made. I don't I mean it was that's not even that can't be right. Yeah, maybe I'll put in the show notes. If I remember to put in the offer you get about that one. Sometimes I go back and I listened to episodes and I say like nine things that I said, I was going to put in the show notification. I didn't put that back grabbed him. But the head in her home now, I Wonder has anyone ever called you out on it and said like oh, wow spokesman the show notes know and and so yesterday, I mean not for when you're actually listening to this. I've no idea how these shows are actually going to be spaced out as far as what what we each one is going to be on but I was at higher Gravity yesterday and we were talking about I said, I was gonna put something in the show notes and I think it was Jason the city and I listen to a lot of podcast and never once looked at show now. It's like, oh my God, I didn't think that people weren't actually doing that. I just figured everybody wage like, you know, if you wanted to see something that we were talking about you click on the link, but now I'm like dying to know how many people look at show notes versus not need to find a way to do some kind of research. Well, you have to put some kind of Easter egg in the show know it's going to start hiding things in there for people and then when people go there and realize you didn't put any string in there, that'll be the Easter Egg song. Seasonal creep. Yeah, maybe kind of real but not and do we even care I think is the bigger thing. Does anybody really give a shit when something comes out or is it the people that aren't even drinking that that are just complaining about something for the sake of complaining about something? Yeah. I think that's definitely the case because I mean the people who actually selling the beer are you know, they're complaining about it off this stuff still being around it. If you went out and tried to sell pumpkin beer today, you would get a lot of they look at you like you had three heads. I just don't like if you went in September the mid-september right now when I took years in mid-september if you tried to sell pumpkin. People like we already got them it's gone. If you only want to drink pumpkin beer in October, why can't you just go and buy it when you see it on the shelf and then stash and back of your fridge. And then when it's October just pull it out and drink it and you don't have to go back and get don't make me sit on the inventory. You think you can you can you can hold on to that? You can tie your money up and pumpkin juice. For a month and half and and then you know, you can enjoy it at your leisure. No one's forcing them down your throats. Probably an easier way to do it. Cuz then you don't have to stress out about trying to find the pumpkin beer you want you just bring it when it's there and then it's sitting in your fridge for you. Yeah, I actually tried to find anger Oktoberfest this year and I could not cuz it was already gone. I think I don't know if even thought this year we had to have come out just maybe not. I don't know if I don't know how much was out there cuz it wasn't in Clifton Market or higher gravity. One thing that I can safely say now after thinking a lot of oktoberfests this year. So you don't need to search out anger or commoner or any of these great Oktoberfest, cuz we've got really good ones here in Cincinnati. And there's there there is no need to do is get more and I will stand firm on that now. All right, so we want to still go on the The Cove it. We want to move on just you know, we can definitely talk with X. I think it down. So, you know, I think that when we're talking about just kind of the beer industry in general, you know, I I think that we're we're talking about just breweries, but the big thing I mean draft beer choices are of craft. Beer are very important to the craft beer industry in not just in the breweries and The Taproom themselves, which obviously it's you know, a lifeblood for a lot of breweries. You have formed a lot of places that sell craft beer regularly. They a lot of times they need that profit from from draft beer. And with that that's been you know wage and 1/2 cutting the cord or some cases. It's really hard to to make the same amount of money. We're making with when you're being safe making sure everyone feels safe and is safe home. So I think that I mean my if I if you're wondering what I'm most concerned about is the breweries the customers that of the of the breweries in, New Jersey My company making sure that we have places that can be, you know, good stewards of beer cuz I mean everyone's going to be out there for themselves to be nice. Nice to have I shouldn't say that. I don't mean to say that everyone's out there for them, but every everyone When you have a lot of different beers on tap, I think that you get a different perspective than if you have all your beers only your beers so places like the the body shops that also have draft but also just craft beer bars places like pizza places that have good beer all that stuff. I mean, I think it's important for the industry to crack be able to go through that filtering process and kind of get a little bit more unbiased perspective and I think that that's I mean a lot of times when I go out of town not entirely go out of town that much anymore, but I did I was able to socially distance at a a place. I've been Traverse City and I was going to go to one of the breweries princess. Like I'm just going to think of a place called seven monks. It has all this great beer on tap. I'm just going to go there and I can enjoy a number of different beers and you know kind of get you know, the cream-of-the-crop instead of you know, frankly rolling the dice on on a wage Worried that only we don't know again talks about that to a pretty Great Lengths at higher gravity where we talked about this idea that especially if you're coming into a town that you aren't familiar with and you just said you're going to go and we'll just say you're going to go to one place. Like you're you're rolling the dice if you walk into just the first Brewery that you come across and sit down and and spend your day drinking there. You might get you know wage, you know, a couple of fights you drink will say eight beers and maybe there's one or two of them that you really enjoy and the rest of them are just okay about well now you just drink two pints of beer and you know, I think that's that was your time versus if you go somewhere else where you can talk to somebody that is knowledgeable about the local beer scene and knows what else what everything is like and kind of guide you to the things that they they think that you like, you know, it's you know, there's there's definitely value in that side of it for sure and it's dead. You know it is easy for me to say that you know, oh, you know, we need to protect these great customers of mine. But I mean as a Beer Drinker myself, you know, I I do five or more interesting when someone has kind of a curated tap list and I think that it's it's kind of the the important that you know, we are able to kind of walk, you know separate is probably to mean a word but I think that you know, the places that are able to kind of you know, if you're a brewery, you're going to put the beer that you make on tap. No matter what it's Frank experiences that like sometimes sometimes you want to go and you want to sit at a a bar and a tap room when you want to kind of explore and sometimes you want to try things that you might not like just a just a trial, you know, you might like that that exploration side of going to a Taproom. Sometimes though. You don't want to you don't want to waste the beer that you're drinking song. Beer that you might not like you you want somebody to help you get the one that is the one that you want. So there's just very different. Oh different experiences. I I worry about BARC culture right now is is where May kind of I'm falling on all the time. I'm a huge bar fan. I love bars. I love that act of sitting at a bar and talking to people and talk social. Yeah, I think is definitely a big jet taking a big hit right now and hopefully we'll have a space to do that when it's a little bit, you know more healthy to do that. Especially now the night like tonight, you know, it's a Thursday night off. The Bengals are playing the Browns tonight when I go home. I'm going to sit on the couch and watch it and that kind of sucks. You know, I miss being able to just go to a bar and sit at a bar and eat a bunch of wings and I you know beside with the people around me if we miss that sense of community and like it's, you know, just different now, I think that watching a game off. Is at least as many memories I have watching a game in a bar. Then I do actually going to the stadium and I go, you know often enough to to games. No, not really but it's it is I can I can just think of like, I remember when we beat Iowa and overtime. I remember what borrow was in to go to the Rose Bowl like I remember when a wetbar I was in when I you know, when we beat Alabama, this is Ohio State I was going to say is definitely not answer. Yes when I just remember that and I remember I also I mean the sad memories too. I mean, I remember storming out of zaftig when we lost for the second time in ten years to the Steelers and the in the playoffs. I mean, it's there's definitely a There's something to be said it's different when you're in a little bit more comfortable area with more people that you're able to kind of interact with more than just kind of, you know, shouting in a in in in class and stuff like that, which I do. I mean I have some good memories in maybe it's not as many good memories in Paul Brown as I do in Ohio stadium, but you know, there's there's definitely some I saw the flag, you know, that was you know, that was nice that you can't see that in a bar, but I guess you can you know what? I mean, like but it you know it just we're we're losing that part of of who we are as a drinker's right now and I'm I fear that we're losing a part of that for good. Like I don't know that it's going to go back to the same way. It was before as far as as far as far as like a good bar. Is that going to be gone like that? I had idea of a neighborhood bar like yeah, we've still got tap rooms and stuff like that. But you know, is is Joe schmoes bar going to exist? Well, I think that's an interesting question because you talked about headwinds and like especially when talking about bar culture, you know stuff that existed before covad people on their phones people, right? You know T's everywhere you have or you just kind of generally people becoming a little bit less comfortable with talking with to each other and now you have this whole, you know, covid-19 happening. So in addition to like the obvious bit of a threat this represents the I think there is also that kind of like, okay we're going to go we'll just we'll stay in our little pods are Bubble. Yeah, and and, you know, maybe the spacing, you know, people kind of get used to it, but I think Honesty to go the opposite. Yeah good to be finally get to go back. I'm I'm I'm thinking just right now. I mean, I'm not I you know, I'm not a humongous, you know, it's been off. While since I mean I used to go out but I mean with with the baby and and everything like that. I've I was already pretty pretty well self quarantined before this whole thing happened. I really am itching to kind of talk to those places just talked to people you haven't you haven't met, you know and doing it over a beer is one of the best ways to do it. Well, it's it gives you it gives you that common thing and you know Sports is very similar to that page where you go and you sit down and if there's a game on you automatically have that thing to start talking about or if you're both drinking a beer. There's always something to talk about. What are you drinking? You know, and it's I don't know how long I definitely think is going to be different for my kids when they are of bar age. I just don't know what that is going to look like, but it scares me to think about just because I thought I loved it so much. Yeah. What are we drinking now? It's this next one is Redrum. This is a halloween-themed beer. It is a rum barrel-aged Red Ale off. We just got this in recently. So not that much farther. Not that far away from Halloween. We probably have maybe about a quarter of what we had picked up left. We might might get somewhere. I'm not sure but it's a from wooden Cask. It's a it's one of their bare legs. It's not like a monster that I think it's 9.4 is what it ended up at maybe maybe a bit less. It's you know a little bit sweeter. It's a the rum definitely gives it a different character than you would you're not getting any okay, you're not getting any vanilla. It's I mean, you can tell me what it's it's like you get that sweet kind of molasses kind of thing going on in the back of it. It's just really well kind of rounded busyness if that makes sense. I I think that there was like there was almost a I want to call it a trend but there was a thing a couple of years back where we saw a lot of rum barrel-aged beers wage. Everybody kind of shied away from eggs, they were terrified of the barrels. And so you don't see a lot of them anymore and and Randy's one of those people locally has stuck with it and it's cranking out this he's made this beer few times and off this first time. We've got it and it's the first time I think it's been I think it's the first time we've bottles but I love the beer. I love his Barrel Aid stuff I think is just among the best in the city is so unique and I hate calling it balance cuz I think it doesn't really tell you about it, but it lets the barrel shine but still lets the beer have it wage character to I think sometimes people leaned too heavy in the the barrel character and trying to emphasize that and he does not do that. He makes a really drinkable beer in a barrel. Yeah, definitely and you know, it's hard to get him to do goofy stuff. I'll tell you that but he hasn't we actually got some really really cool stuff coming out. I passed the last time we sat down there and table. I believe he called it his year of doing shit. Yeah. Yeah, definitely or he was just going to try whatever and little did he know that was going to mean, I know we got we got about two or three really cool stuff that they that they have coming up before the end of the year, but I don't I don't know if I want to say well they'll be out soon enough, They'll be coming out actually. I mean, yeah, there'll be a lot of good stuff coming up. I think I can tell you they're going they're barrel-aging a winter beer. So that'll be that'll be neat. I forget wage is why shouldn't I cuz I can't remember it all off top my head, but you know, they got anything in my notes here that I haven't seen I haven't seen it in the I don't even know if I I've seen wage themselves, but I don't know if I haven't seen it and seen anyone post it yet, but they they got some really neat stuff. They've gotten there was one kind of peril that I really wanted them to to get and they got it and and that. Gomes Phenomenal, I'm still sitting on some of the the tequila Barrel goes. I still I've just got it sitting in my fridge. I haven't drank. Yeah, because I'm heading for that right in a complaint about that one coming out too early. The only thing that I see that I have not seen yet is Kentucky Tweed the bourbon barrel-aged English mild is also coming out. Yeah. I had seen that one off of that. I'd that might be coming out very soon. Actually. I think we should be getting that very very soon. There's a couple there's a couple of other stuff that's going to be the only things that I've seen I won't we in a way we spent? Yeah, if anyone hasn't listened to the wooden Cask episode where we talked about all the stuff they're going to do and how Randy's experience with the the barrel aging. I think that's definitely something someone should check out. Yeah. Well back to the episode where does it show note if I remember do we want to talk about this new world of Seltzer and Club? Or easy drinking things that people are doing I know that everybody's coming is probably groaning in their car right now suggest talking about shelter again, but I mean, it's I think it's interesting. It's interesting how well it's interesting and in my complete lack of interest and I guess I just I but everybody says that but yet if you look at the numbers, it seems like everybody's drinking it like if oh, yeah, it's clearly a thing yet. Nobody that I know really wants to talk about the fact that they are, you know, sitting by the pool and pounding white Claus or walk or whatever you're drinking. I mean, I really I really don't drink a lot of it at all part of it's because most of what I drink is just what we carry and we don't carry a Seltzer outside of this one. I got right here. I will try later. But I mean we looked and I mean like two years when we first started we were like, well we should see if there's like a craft shelter out there and just there really isn't dead. And you know that for us the interest in getting a you know, a brewery Seltzer was not very high on our list. It does suck. It didn't seem to me to be something that we would really have a competitive Advantage with what what do you think it says about the industry the fact that Seltzer has become so popular song. Well, I mean, it's it's not happening in I mean filter is incredibly popular outside of the craft beer segment. I mean, it's everywhere so I mean and it's eating into everyone's stuff. So it's not like I mean wines taking it are getting a chunk of it like beer is getting a humongous chunk of it. I mean everyone, you know, you know fmb's are doing okay I imagine but I'm also taking a massive hit from south. I mean it's taking an easier one, but November so that's like your your Mike's Hard Lemonade kind of stuff. Yeah, the Smirnoff Ice Storm. All of that things that yeah, it just I can't I just can't I still can't figure it out of why wage it's happening the way it is. And I mean, I'm I don't know. I mean, it's just it is I think there's Health stuff. There's I mean, it is a flavor profile or lack of flavor profile a day if people are looking for and I mean again, the reason why it's saying I think in craft beer is I mean a lot of people are looking for a competitive advantage and they think that fighting a piece of this pretty you know, what what always hear from people was like, well, you know, like the the segments like, you know, this many walk-ins of dollars if we can just get like 1% of that, that'd be good. Like well, I don't to me. I don't see that happening for most people. I think you can you can maybe you know home I don't know. I guess I'm I'm like a shelter skeptic when it comes to to craft beer and I get why people have it and I don't I'm not like shiting on why people are doing it. Like I definitely get the business off of it, but I don't know you could you could pull a little segment of a very big Market if you put Bud Light On Tap next to your beers and your Taproom. Oh, yeah. Yeah people aren't okay with doing that. So like why is i r? Okay, and that's what I just can't I can't wrap my head. I don't really have a problem with people putting on their Taproom. I mean, I think that it's wrong is so different than you know, having water available for people not to not to be a jerk about it. I'm just saying like, you know, it's people are going to ask for it and I've heard the thing that you know the case that you've made them. Well people used to go in there and be like, I don't like beer and then you could make well you haven't had this. And make a persuasion argument. I mean in 2020 a lot of people have had dead. You know and they and like all right, you know, I've tried this stuff. It's pretty good. But you know, like most of the dianamon or this is how many carbs I want or you know, like this is just I I've had beer I've had seltzer water filter and look I think it's kind of silly in one way. You know, it kind of have a you know have a tap room which is supposed to be a beer Mecca be a you know, kind of cater to well. Okay, if you're going to come here and hang out as long as you're here and spending money, we don't care if you buy our beer you by someone else. Are you by this altar? We made I kind of I I just kind of the reality, you know, there's a reason why everyone's you know, not I mean how many people don't have wife liquor and seltzer at the tap room right? Very few. You don't think it says something else about the bigger state of where craft beers headed though. I mean we see you look on page. You see all these people drinking these, you know fruited slushy this or you know, smoothie that and Candy this and cereal some of those and and Thursday. It's it's strange to see that happening as much as it is to me and then you wrap Seltzer into that and I'll even throw some of the sour beers that are out there that I love off some of that into that too. It's it's all this this different. It's a Kanda fication of fear. I I completely agree with you. I think some of it is, you know, when we started drinking craft beer like I was thinking I started drinking Guinness and Sam Adams of 18. Yeah, and that was that was embracing stuff. They you know, we've go from Keystone Light and high life to you know, that kind of your like but that was almost like what Drew you to it is different and Thursday. So we kind of and those are very still classic Styles. I think now I mean people can go from Bud Light to you know, milkshake IPA could be their introductory beer and that can kind of be dead makes their pal like I'm coming to this because there's sweetness and I'll tell you this too. Even the people who have had everything. There's just if you see a beer that just says IPA on it from we've never heard of before maybe you're you know, you're going to get your eyes going to glaze over when when the shelves are full of those. So like oh well, hey this is actually looks like a Serial that I used to have like touches your eye and it's you know, it's it's funny but you know, and and I think also the fact is that some of these beers sound crazy and sound ridiculous off at least when it comes like with Untitled art we get some of the crazy fucking beers in and then when I actually try, um, I'm like, oh, well, actually I see what they're doing with this. It's actually it's it doesn't taste that different than wage. To normal Imperial Stout, it just has a little bit of you know, pretty strong peanut butter accents or something like that and it's you know it even as kind of a beer commotion as I am like I'm like, all right, I get why I asked if I like things a little bit sweeter how this could be just absolute crack, you know, that's very different than the stuff that I'm talking about. Yeah. Yeah. I mean, you're right you're I'm I'm saying that there is still degrading in there are they're done in like I don't have a problem with somebody putting cereal in a beer. Well, I don't even I don't even give two shits if somebody wants to do a glitter beer like I think that that's kind of your kind of freaks me. I think it's kind of I think it's I think it's, you know at the end of the day this should still be fun and we should still have fun with all of what this is. But it I just I can't I can't seem to get a good picture of why it's happening down the the amount that it is and why people have flocked to it so hard versus, you know, people were cranking out really great beers for a long time and craft beer does kind of chugged along slowly and yep. You can you can really lucky charm IPA and people line up around the block to get their hands on it and that's strange to me. Well, it's still I mean, it's a segment of a segment. I think you're talking about. You even these boring ipas we're talking about still dominate the The Craft Beer Market. I mean, you're not true to yourself probably more than every cereal beer ever made sure you suck. But if they made as much cereal beer as they did truth would it sell as much? I don't matter. I don't know. The thing is it's like that's the other thing is like these crazy assholes are never going through the Lucky Charms beer twice. So I got to get it now, right? So it's it's definitely like the fear of missing out is definitely a big driver. And again you're talking about this is a segment that you know that we do offer, you know cater to occasionally, but I mean, it's it's something that it's not a I mean if you talking about the wider craft beer world, I mean, I think that it's definitely it stands out for sure. But I mean like a Skittle beer is just not you just or not. It's not a very it's not really the state of craft beer right now, right? It's easy to point out. It's easier to laugh at but it's you know, you're you're talking about well then you said Look at the bigger picture just you know, we'll look at here in Cincinnati. You know, like yes, there are those crazy weird trendy things that are happening and it seems like that's what everybody's you know talking about and drinking but then you look at you know, the places that have opened up recently. You've got Rebel metal downtown that focuses on loggers, you know, Northern row focuses on loggers, you know, you've got Braxton's 17th Taproom or whatever it is and and you know, they are a very true. I guess you can't really say that cuz of how much Vibe they make but you know, they have a huge focus on traditional beer and that's that's the stuff that they they kind of hang their hats off. Maybe not that I don't know. I'd have to ask them how they feel about that now, but so Traditional things are a huge thing in our industry right now. But at the same time like you just don't hear people talking about it the way they're talking about this other stuff. No, you're right. I I think sometimes also people can look at growth and that can seem like well, it's going to continue like this forever. So we're only going to have so if we have 15,000 real beers today, then what is going to be thirty tomorrow and there's going to be you know, 300 by the end of the year, like that's not usually how this goes. Usually I think that what I just poured you right now, I'm in a New England New England IPA people thought that was going to be a trend it obviously, isn't it really did change the industry you really did see a shift towards later hop additions towards I mean even now your mainstream ipas people are coming out with it. It's going to have some Haze too. It's going to have a little bit of those. I always get this wrong, but you know, it's going to have that Hayes going to have a little little you know, the floating hot part of birth. Video call him. It's going to have that in there. And that is you know, kind of the exception most of the time. I mean people how many times we think our pastry chef in the new New England IPA or bra type. Rude ipas are going to be the the next the next Daisy and it just it it just it Fizzles out and I think honestly thought some of the I haven't even seen the last time maybe I just aren't on social media just not following the right people anywhere, but I have not seen a lot of those. Oh man. We just put a whole box of doughnuts in the the mashed own kind of kind of beer in a while. I've seen a little bit but not not the way it was for a little bit there. It seemed like everybody was trying to do that. Just trying to get I try to get Randy to place a page European like we're putting barley in the marriage and we're just putting it. I love that. That's a very you know, that would that would require them to have some kind of birth. Really active funds social media presence of think Randy was just against that at this point. But yeah, it's a I think that I mean I just haven't seen it. I mean, honestly, I thought I mean right now you are seeing a lot of the kind of occasion the cell certification of craft beer but on the other hand, I mean we still I mean a lot of what we sell is still just hazy ipas and off but and maybe it's just maybe it's still just new enough that it hasn't kind of eased into what it will be at some point. Maybe cuz when we first started seeing New England IPA so crazy juicy whenever you want to call them my first started seeing that Trend happening. I didn't like a lot of them. I thought and I still you know, if it's if it's not done. Well, I don't I don't enjoy it just kind of tastes big and heavy and like the overly, you know hopped. Yeah, like I and I don't I don't like it whereas you get other stuff that comes out like sub wrong that off. That is is really well done. It it tastes good. It's still has some kind of balance to it. It's a it's a good beer and so it took some time for that to kind of happen for me to start to see those beers come out whereas Maybe we're still waiting on that from some of these these candy beers of the pastry Styles or whatever. They are. Maybe we just haven't really settled into that yet. I don't know. I mean, I honestly I mean I'm I'm a little we'll see about that. I mean, I think I'm I know we have a we have a cotton candy IPA from Untitled art coming very soon. We have a also full title. We're going to have a they collaborated with the chocolate shop. So it's you know, there is some kind of occasion going on at least in that specific thing. We had a peanut butter stout. We did we just came in that was, you know, very very much on the on the pastry side. We had I mean with salad whether we had two cans were literally candy wrappers from the the but on the other hand. I mean, I don't know I think a lot of the stuff we're getting in you do have is a little bit sweeter and you know again, we're very small so we we're but we again, We are a little bit more receptive those kind of Trends just because the nature of our breweries in our business, but I don't know. I think it's I think candy stuff. It's hard to say. It's it's going away. Cuz I mean, I think it was last Halloween was when he did our first yeah candy beer with with solid weather, but we had maybe you know forty cases of that. I mean, it's not I mean it is kind of still a little bit of a drop in the bucket as far as what's what's out there and I'm being honest like if you go to a grocery store, I mean, I feel like it kind of kind of boring, you know, compared to like if you're going to Jungle Juice and you're going to tap room stuff like that, you're seeing all this cool stuff, but I'm still go on the shelves and it's just like it's just like you have an IPA. Yeah, you have a light out and you have a seasonal. Okay, but most most of what so most of what I drink is the boring stuff like that that you know again are quotes cuz you guys can see on a podcast. You know, I am I'm grabbing a beer just to sit and drink a beer. I don't always want like a big giant cotton candy IPA or whatever. I don't want that big flavor. I just want to I'm not home right now. I'm in the right word, but I do want flavorful but I just want a beer whereas there are other times where if I'm sitting down and I'm hanging out with people and I want to you know, kind of drink and talk about things and thoughts and experience something then maybe I'll crack into a Reese's Cups out or whatever it is, you know not I don't know like it's almost different situations for me. Oh, yeah, no lean into some of those years and I think that most situations are still going to be for me something that's a little more normal. Yeah, but I don't know what channel is it is it is a You know, if you're if if we're saying that the the trend of craft beer is Goofy as beers. It's not being seen where a lot of people buy their beer. Well, like I can't imagine like tonight when I get home and I'm sitting on the couch watching a football game. I can't picture myself cracking into anything other than normal quote unquote normal beer. I can't see myself drinking a big kind of candy stout or even something like a New England. I feel like that's not where I lean into those situations and I can't I just it doesn't I don't know. I it's kind of my point. Like I think that that's kind of still where most people are. Yeah, but you know more normal beer and maybe it's just the the maybe people are just louder about. Oh for sure and the same thing. I mean, it's the same people complaining about pump computers being too early and most places, you know, you put Siri on the master like, you know, I will I will go on on the record and say Thursday. Pumpkin. It's a whole different discussion. But Oktoberfest beers. I don't care when you release it. I will drink it was my all-time favorite style of beer. I will drink it in February. I'll drink it in July. I'll drink it in stock number doesn't matter. There was actually a time. I think I realized I drank Oktoberfest consecutively for six months like as far as I I made it into I mean it might be when how much Oktoberfest I'd stash my house at this point that might happen to us this year. It was when I was working for a company that I guess I mentioned before but we had we had a lot of Oktoberfest and so right when it comes off start drinking it and then two in July and then pretty much every month, you know, just it stashed away and then then like we start getting past the season it's supposed to be there, you know, I did start picking that stuff up and down in my fridge and like right looks like that a continued to go and like then you get stuff like I don't know if I don't know I guess I could say it's but like the breaker pilot where every all these wage. Chances are yeah. So I just was like I still like this. I was still pretty good like the bed and some of the stuff actually stolen code like, you know, so I mean, I was probably February March when I finally tracked my last one, I you know, you'd think of what I caught the year of the pumpkin which was probably like 20 was that 2017 2016 2016 Coast here is a 2015 to 2016 a year that the pumpkin Bubble Burst and you could and and because I spend so much time at Jungle Jim's because it's so close to my house. We get a lot of close out here. So there's not a lot of places that do the Closeouts like that Jungle Jim's is definitely one of them wage and you could buy, you know Dogfish so I couldn't believe I was going to earth like three dollars a six-pack 199 and again 199 for pack I think and and I mean like I definitely think I drank that four consecutive twelve months because of how much I bought why not. I'm okay with it. Yeah, I mean, so that's well. I mean, I think that's what's funny we talk about seasonal Creek but wage. You know, you had a not necessarily A you definitely had a ramp up that finally could not. You could not possibly be met like finally like okay. Well we have maybe you know, we needed six hundred cases last year. Well, all right. Well before they would get 400 and then we did two hundred years before that. So, okay. Let's go for a thousand this year. Like well actually everyone thought that and then at least as many people were like, this is the year. We try the pumpkin wage and you get a lot of local breweries who are finally, you know, just been frankly eating a lot of these treat eating the lunch a lot of these traditional breweries, like well didn't kind of needed that seasonal to kind of all right. Well, you know it down there beating us with the cool ipas West Coast and one time going to RiverTown was I mean, I don't remember what the numbers of how much pumpkin made up of their business, but it was a massive. It was a massive chunk of what they did all year round and then so it basically think about this. Okay, fine. Not only do we increase pumpkin every year like everything else is decreased. So like him We go. This is it and then I I know I have a dollar figure that I can tell you that I know how much got picked up. It was a six-figure dog a dollar figure of a certain prominent not local not local Brewery for the state of Ohio. It was left in January February. That's crazy. It wage is the from from from one Warehouse to another one and that is why every Brewery should also have a Distillery where they can just take that and then distill it. Yeah, but real wage future. Yes something that's I think then the year like the year after that there was there was none because the middle one was too scared was no pumped up here. So it was funny as me like we kind of birth. I think we've kind of defended pumpkin beer drinkers, but I'll make fun of him a little bit. I feel like they're a little isolated from the rest of the Craft Beer World. So in some cases, I mean you said you liked it but a lot of times it's like that's like the only especially like back then like that was like the craft beer that like dead. People that are I think you know get my pumpkin beer over here. And so I must have just it must have been funny for those people who just like, oh what happened to all these public appears. There was so many last year and now there's none left of the actual sales in pumpkin didn't really go down that much the next year but none of them were out, right and it kind of has been creeping back up in this year's actually doing pretty good for, you know our public and with Whitney Cask. I we ordered the same amount that we sold all last year for the initial order ripped through that and then I gave them an insane number for a second batch off and we got a good amount of it and that's all gone to so well, I haven't seen people shiting on pumpkin beer off online as I think they used to write. It used to be as soon as you start to see on there would be those people who pop up or a pumpkin beer. That's not beer and like I don't see that anymore now, it's just, you know people saying it's too early. It's real job. So now it's like I can traditional beer at this point. I mean literally that's actually that's you know, because it's sitting on the shelf actually, it's just Seattle IPA. That's what people also don't really like. It's funny we talk about additional beer but like, you know corn loggers are you know traditional even though we make fun of you know, certain very prominent formulae domestic beer for Thursday. Well, we we we make fun of a lot of those big companies for the things they do and then we try to do it and call it Kraft. I mean how many how many, you know small craft breweries are cranking out American light lagers now because people want to drink on like, you know, we talked about tonight during Bengals game, you know, you want to drink something light and easy to drink because you're going to need to drink a lot off what a game. That was here. We yes. Oh, yeah, you know, how about, you know how to hire someone so but yep. Need to drink another one because what you are good. Okay, we got we got two things. I mean Segway we talked about Seltzer. I can let's let's go towards actually this one's getting a little warm so we don't want this to be too warm, but I don't know much about Seltzer, but I think I know it's not look like Seltzer I can tell you that exactly right. So this is a 1499 six pack abs, you know, so I'm a big fan of new podcast called shift gears, right and Josh. I don't know if we're supposed to say where he works, but it's off first. He said that he picked up a 1499 six pack of Seltzer the other day and this must have been it. Yeah, and then is actually a we had a we had a funny exchange cuz he he had made a comment about that price and I was like, well as reason why I mean just looking at it. It's loaded with fruit, right? Well, yeah, cuz here's I mean here like I said, I don't want to compete with white claw. I don't think That that makes sense for us. And like I said, it's really hard to think of like a white cloth style. What what would you even craft version of that be I don't even know what that would be cuz I mean frankly you're not going to beat the manufacturing capacity of white climbing that and it's just if they have a more sophisticated process to make white cloth like white claw when we were originally looking around home and we talked to you know people who did not decide to make us shelter because they felt that they couldn't really compete with the sophistication of the big guys. Like they just gave us too. It's too tough to make you can't make something that clean on a craft beer system, right? It's you know smaller than you know, However, I don't I'm not a brewer so I'm only just repeating what more knowledgeable people have said but so that we kind of gave up on that but untied are it's one of our breweries they come from Waunakee, Wisconsin there. It's a partnership between Funk Factory and octopi octopi is a contract Brewer and Funk Factory is a a very well guarded our Brewery. They do a lot of collaborations it done a couple with listermann. They've think that's the only Ohio they did one with Jackie was a long time ago and they make a lot of fantastic fear among them. Very overrated sours on the contract side, you know, the urban artifact has been pretty open to say that that is where all of their contract stuff is being rude. And that was the only place that they could find in the country that was contract bridge that they trusted to make their stuff and they would do it the way that they wanted it done. So that should say something about what they're doing internationally renowned Brewery that happens to do a lot of contract work and then this month They're kind of quote unquote side project. But I mean it's a they you know, it's a it's a pretty well-regarded side project as well. So I mean this is this is something that we've you know, really been very lucky to get as one of the first off, you know, really big breweries that we got and it's a so anyway all that I picked up maybe like they told me. Oh, we gotta sell turn the car. Okay. We'll give it a shot. I mean what how would you describe that what you're drinking right now? How would I describe it looking at it or tasting it? Because it's two very different experiences for me. Let's let's let's start with just visually it looks just like a heavily fruited sour would like it's like a it is I mean it is like fruit juice and the glass. Yeah, it looks like a glass of juice juice just kind of like a dark reddish. I mean, there's a little kind of oranges weren't just branches around read something that looks like like somebody took him squeeze some kind of birth. It looks it looks like there's what it looks. Yeah, but you taste it and it's super light and refreshing and easy-drinking. It's I mean, it's good. It's strange. It confuses me, but man that's it. Does it taste good? So are you think that but it's but it leans into like a real fruit flavor, which I think I don't know. I don't know what Seltzer drinkers want. I don't know if they like the artificial Ness of something like white claw where they taste it and it tastes like that familiar Skittles flavored that they're used to like that fakeness wage. Is that what makes Selter what what looks so much like people who baltra is probably the best analog to like white claw, I would say so this would be so just like Untitled Arts boss is a more flavorful more expensive more, you know, kind of you know, you can look at the ratings on untappd you can you can look where the what festivals there, you know getting invited to where they are off. You know what the festival yes, but yeah, if you're looking at like I mean, they're they're you know, they're they're going to Copenhagen they're going to doing something before covid-19. So this is you know, I'm like that's an upgrade from Michelob Ultra like this is an upgrade from White cloth. It's you're not going to compete with them on price. It's not in a slim can it's still only 116 calories, but it's 800 calories. I don't know what the how many carbs are in it. It's not really not bad. It's just that bad. Yeah, but I mean you don't have that's not on the can so it's not it's not something that you're going to be able to, you know, get a bucket of it's not something you're going to be able to have you know, I don't see a lot of these cans just I live in Xavier. I don't see a lot of years. They've really thought I would see a lot of those cans discarded in people's yards. So this is it's just it's a it's a a little bit more of a grown-up drink I guess would be but it still offers a lot of wage. People want and I think frankly it's a great way for people who have been fairly Seltzer skeptic. You know, it forever Untitled are drinkers. It's their shelter, you know? Yeah, it's but it's to me it's not it's it's a different category than the other kind of Seltzer stuff. That's out there. It's not white claw. Yeah. It's not even in that category minute. It definitely finishes a little bit lighter a little bit cleaner than than a beer would but like that first, you know sip it's all fruit. Yeah. It's it's not that far off from home a lot of the pretty beers that you would get but then quickly changes. Yeah, and that's fun. Exactly. Right and I think that's what's been neat. Honestly. Like I said, I was I am a skeptic at least as far as how it fits into my little world, but they definitely we we ordered a shitload of this stuff now we and it made a lot of it's gone. We we have very little of that thousand aught to it's good, you know, like a lot of Seltzer's I find myself wanting to put like a over ice with like a really shot of rum or something and it's like it tastes like it's like wage start of a cocktail to me. It doesn't taste like it's doesn't like it's done to me I guess is my I want to I want to do some more to it. Like I want to I I see what you mean it just especially the filters broadly wage. That it is people always for a while. I mean black cloth been around for a long time and a lot of times 2013 or something was when it was first bought a 2000. I mean like I've I it wasn't in Ohio, but I heard like in like first developed like two thousand seven or eight that's that's possible and then like it finally like just I saw I think I saw it in Kroger says I think it is a 2015 was probably when it started coming around, maybe mm. I don't know maybe it could have been but it could have been 2013. I think you're I will have like a pretty in-depth Seltzer show of some kind coming in the near future. I think it's going to be on YouTube though. I think yeah, but all that to say is that I wish I brought my horse get celebrities like drags. Why do I want the easiest cocktail to make in a can right? Well, that's it. I think that's also been so my confusion with it. Like if you're a brewery that does sell liquor and things like that like and you've got a soda gun behind your barn wage. Got Vodka sitting right there. Like why the hell are you making a Seltzer? Like just somebody orders? Typically I can do that, you know and then you know, there you go yourself there. But then this is something that's a little bit different. I I don't know. It's we live in a weird world as all I can say yeah, that's definitely the case. I mean again, I can't I really feel like I might have been a little critical of fact, I have zero problem with anyone putting filter. It makes me know and filter. Are you trying to backtrack right now? I'm not sure. I mean, I think that I mean I'm not going to get here if you want to fucking put it in a can and try and tell them it's not going to happen. But I mean if you want to if you want to sell it and you're on Tap Room, I think that's I mean I used to agree with that at the same time though. If you put me in a tap room right now put me off obviously with a driver you put me a few beers in I'm getting a little bit chatty and you hand me a glass of like this Vibe Pumpkin Spice Girls. Or something like this something that's just different that makes me want to try it like hell. Yeah, I'll try it. Like I I'm a drinker like I I like to try things are new when they're exciting and that are different than what other people are doing and right I don't care if that is a Seltzer. But if you put me in that same tap room and say have you tried our lime Seltzer like no. No, thanks. Like I'll I'll try whatever that next beer is that I'm yeah, but something like this or like a pumpkin spice or whatever it is that these people are doing that are different. Like I'm I'm okay with that wage, you know, you can still be creative with a Seltzer. Yeah. I think that's definitely the case especially if you're able to get you know, the quality of fruit ingredients and brought to you know, the kind of if you're if you're if you're able to make you know stuff that is rated very highly on untappd with when it's a fruit beer. I think you can probably do the same thing cranky. A bit easier, you know to kind of dad that fruit to a little bit simpler base. You know, this this smells great. Yeah, and they're also may I mean it does it does have incredibly high ratings on on that wonderful website, you know that one still use that we should drink this last one as we wrap up. Let's do age another Halloween themed beer. Our Johnny has joined us. You guys can't see unless you're watching the the secret video feed that we have but this is one of his favorite birthday and it's actually in a bottle which is at ease and we'll talk about that in a second. I think we might of teased that a little now. Nope. That was the show we lost track. So I did recently a showdown at Darkness with Eric and we talked about a lot of stuff. It was a really fun show and then lost the show because I'm an idiot off. And had to try to recreate the excitement of that show the next day on the phone and I think live we talked about this beer and it being in bottles a lot. And then the next day we didn't even mention. I just thought so, this is Mayan Sacrifice from Darkness Brewing not made with actual mine's not made with actual Minds. It is an imperial golden milk stout with caramel coffee cake Co in pasilla, Chile Peppers and Maverick chocolate. It is golden and color. It does taste like ass down. It is a little bit you get a little bit of sweetness from the milk sugar. You don't get any heat there is a little bit of spice and I think that you know, I have this is my first time opening one of these bottles. Actually. I wonder what you guys think about the you know, the the chili pepper and that I think because I think they just, you know, bottled it straight off the fermenter. So it's the same stuff they put in the Yeah, I don't get any heat at all off of it. Is Big rounded chocolate deliciousness man. That is such a good beer. Such a good. Johnny still likes. It. It is golden Stouts or however, we're classifying these I think is it was one of those beers that the first time the stylus. The first time I saw one is like this is this is ridiculous. It's you know, kind of a just a trendy thing that people are going to be different and I've completely changed my opinion on it in the last I don't know to wish years maybe yeah after trying beers like this the kind of shift. What people think something is when they when they look at it, you know and you know, we we've talked about it on the show with like as far as fear and things like that also where it's a dark beer that is light and easy drinking and I love this. I love this is actually our number one overall 1/2 barrels of this is our number one overall scale. Yeah, but I should say it's because we have a year-round and it pretty we pretty much don't really sell it anymore. It just we can only get enough for the accounts that bout it and it just I mean Jungle Jim's rips through like a half barrel this a week, which is completely crazy. When you think that it's a, you know, a lot of like eight or nine percent alcohol. That's the weirdest not possible but it's not surprising for Jungle. We talked about how it's but I mean like it's, you know, it's pretty good for any beer. It's but yep. So it's funny when you see places like that that are in Cincinnati terms on the opposite end of the universe from where darkness is. Yeah, and you walk into darkness and it's a very local oriented, Taproom. Like it's not big. There's nothing flashy about it. It's it's it's a it's a local neighborhood kind of spot and then you see things like this that they put out that it's kind of start to spread a little bit and then people hear about people fall in love with and it kind of changes. It's this whole other side of the brewery, I guess darkness is I think one of the most unique Taproom experiences that you can suck at least as far as it relates to in Cincinnati, I mean, they really are a it's almost like a dive Brewery, you know, I've said that before but it's it really is this neighborhood bar that happens to be a brewery and you know, I mean, they're they're built for it, you know, they're they're very small breweries. So they don't have to really do much more. We were super lucky. They agreed to send you over the river well, Still also kind of have this this little bit of a a nephew attitude about all of it. And I'm sure you probably get a little bit of that more than than the rest of us do it. I'm sure that you would like a lot more of this beers are willing to its. I mean, we're we're waiting we don't have any like I think all the the other theories giving you actually like showing any more of that because this is a we're completely out of this and we won't get anymore till next week and and we we won't get it in bottles for a while. I don't know if you noticed let us know you'd be asleep. I bought this was a little bit of an oversight on their start and what I understand. Well, I just, you know, I bought this for the credit card and they're tap room and I just brought it back here like that guy, you know, cuz I have much I didn't want to like just take him like you're right. How did you selling them? So I'll I'll buy one but like I couldn't this isn't like something we have in our cooler. This is this is the only one but they did go through the the trouble of making wage. Actual label this time for a beer so clearly there is some thought going into this longer-term to be something that they want people to be able to try even if they might live in Ohio. I know this would this would totally crush it. I mean people I mean the label is definitely eye-catching and you know, just the amount of success at this the velocity that this beer has given that we basically sent it to like three or four accounts is image. It's enormous and I greedily want so much more of it because I mean, I think I think that's cool about it too. Is this a weird-ass beer we keep talking about different beers like oh, you know, it's like we gotta by the spirits. It's only going to be there. Once like there has to be the same person has been drinking this beer in a jungle gym since 2018 has to be that the same people are keeping that be Ranma can't take it off and that's in this road. You know with the rotation Nation I think is really a testament God. To I mean just the I always hate this term but sometimes it applies like just the liquid really must resonate with people because it's you know there you could be you could have any beer in the world at Jungle Jim's and yeah, people want this one. How do you probably not really a question for you as versus some of the people that make it but how do you how do you do that? Like, what is that secret to create something that does resonate with people this started out as my and Latte. It was a little bit lower ABV and then they kicked it up a notch to my internet price and I think it just is listening to people and they just listened and the relationship that they have with their regulars there. I mean when we go to festivals, it's just em again water festivals. But when we I mean like they have like the most fans like it's people in darkness gear in line wage. Drink darkness and I'm just like what the hell like this is a three-barrel Taproom, you know, like it's and these people are lined up just regular come here to enjoy my darkness and my darkness shirt off at the darkness booths and like they you know, is it something that you can like that you can figure out what that thing is about them that made that happen or is it just catching lightning in a bottle and sometimes it happens? Sometimes it doesn't thought about them or this beer or something that that makes that be that thing for people. Um, I think I mean part of it is that you know, every single person wage goodness is phenomenal. They they're super nice The Tap Room has a ton of character. I mean you it is you can artwork. In fact, it was have the weirdest movies playing to which I love I can just like sometimes it's just like really like inappropriate to have like just like in a tap room. It's just like it's just like people that getting like mauled by some weird dog. And you just like what the hell, you know, it's just it's it's really it's just kind of they're they're like hang out and and I mean, I think that I mean again you're talking about you know, Eric is just he he's probably brewed more than most Brewers ethics got three barrel system. So he has to brew all the time and I mean they got they usually have at least one or two other people working there. It's been a while since I've been there so long, I can't remember who who's there now, but it's just has to do with you know, they've been able to dial that stuff in for their direct customers and just happens to be it just kind of like one of those old stories where you know, the the beer and the Taproom that everyone liked turned out to be really successful and you know, I mean, so it's not like they're like, oh, yeah now we got it on the shelves at Walmart, but it's a yeah it definitely is it feel good story where they just were you just had a guy who was you know, two guys who were home brewing and they just made you know, put cobbled stuff together both. Just want to create a space dog. That is the space that we want to go to. Yes. I think it's it's nice cuz it's you feel a I mean you can definitely go to tap rooms that have fantastic. We're pretty good sign and pretty like have a good time. But you're kind of like, you know, just kind of feels like I could be anywhere, you know, like I could be you could get a lot like if you have to look at the glass like where am I? Okay, you know, it's wrong. I think it with Darkness. You don't have to do then definitely don't well. Yeah, I think I'm glad we got to talk about those guys cuz it mean it is tough. Cuz I mean they don't they don't have patience. So as I think that if you haven't if you haven't had a Darkness beer definitely do then get down there. That's the if you're down there and and really like you get a picture of who they are and then you will you will be a fan for a very long time and you you know when you see it on top somewhere like it does make you excited that you saw. Oh my God, that's cool. You guys have a Darkness to happen and then you'll drink it there but wage. You know darkness is just it's a very unique spot and they have a big covered patio. Now they have food now, it's just it's a great place to hang out. If you want to know more go just you'll get on the website that Arlene m.com and just search for darkness and there's all kinds of fun stuff on there or check the show to open. The link probably won't be a 9:45. There's too many links to remember this point. I think. Oh I remember is nothing. I don't remember anything. I'm supposed to like probably Jack to the whole show now to make notes of all the things I've supposed to put the show notes. What do you want people to know about adding a new think they don't know. Oh shoot. I meant to were we got a festival coming up with BC's o-ring and where this is actually labor town or flavortown. Yeah, so we're actually bringing some pretty cool breweries. In fact that so that's going to be that's going to be pretty neat. I'm pretty excited to see how that's received reminds me. I'm supposed to make a phone call about that. We're supposed to have a discussion about some things. Oh, yeah. Yep. Well far behind on my schedule of everything there is a ton of fun stuff happening in the city and you need to just get out and experience all of it and drink just just get out and and and drink it doesn't always have to be loaded here. If you want to drink Untitled art and you want to drink seltzer and it's okay, No, but if they get upset about that just not really drink good. Cincy Bearcats the voices at the crash

Randy I Beer IPA Seltzer Beer Drinker New England Frank Iraq YouTube Cincinnati Cincy Bearcats Sam Adams Frisch Michael Google Edina
Christmas Concert: Rosemary Clooney & Rebecca Kilgore

Fresh Air

48:07 min | 6 months ago

Christmas Concert: Rosemary Clooney & Rebecca Kilgore

"From whyy in philadelphia. I'm terry gross with fresh air on christmas that has many of us wishing for the familiar comforts and pleasures of a holiday with family and friends. We turn to two singers whose performances have been a pleasure to return to over the years. We'll hear a two thousand five interview. With and performance by rebecca kilgore in which she sang some classic and some obscure christmas songs and winter songs. And we have an excerpt of our onstage concert. An interview with rosemary clooney recorded in one thousand nine hundred seven five years before her death we like to feature her performance on christmas because clooney starred with bing crosby in the classic nineteen fifty four film white christmas. We go into our archive for some great music. Coming up on fresh air. Well many of us can't be where we wanna be this christmas or celebrate the holiday with friends and family. We hope to be with no matter where you are and whether you're with friends family or alone today we hope you enjoy the music. We're going to present. I we go into our archive for this. Two thousand and five holiday concert by jazz singer. Rebecca kilgore. We like her so much. We've had her performed several times. On the show. In the wall street journal wilfred wall described kilgore living embodiment of the hippest singers of the big band era. She's made over fifty albums. Including solo albums albums with dave frisch berg and with the rebecca kilgore quartet which was formerly known as bed. The trombone is from the quartet. Dan barrett joined her for this performance. Along with italian pianist. Rosano sporty yellow. Dan rossano becky. Welcome all of you to fresh air. Begging you've chosen some songs. That i i'm confident will be new christmas songs that will be new to most of our listeners. Even though there are very old songs. But i'd like to start with a familiar one on that happens to be one of my favorites. Would you introduce it for us. Sure it's also one of my favorites. It's forty four movie. Meet me in st. louis. It was sung. By judy garland. And let's dedicate it to hugh martin he co wrote it with ralph blaine. It's so pretty. It's called have yourself a merry little christmas steeple bell sound there. They don't lead into but well can will ring one day and that will be heavy. Ourself phone merriam curse. Let your heart be next. Aw and chris Make a huge tie. Next year our troubles will be my own again. Happy golden day of your faithful dear to will be near to school on smooth someday. Soon we will do if the until through lows a beautiful rendition of the. Thank you becky rosanna. Sparty yellow is at the piano. Dan barrett on trombone. It's funny how some of the most beautiful christmas songs are the sad ones. Yes it is sad song. But that's part of the bitter sweet pathos of the season. Becky is christmas a good time for a singer. Do you look for to having to single the christmas. Sure you get to bring out your old friends from the previous last year songs that you haven't had a chance to sing all year and people really resonate with them. So it's it's a lot of fun. I like to really just go around the room for a second and ask you all to name a song that you really love from christmas song that you were really tired of or you think is really musically trite and you wish it would be put aside for a good many years dan. You wanna start. Well i guess my favorite would be A little town of bethlehem. I remember when i was first starting to play trombone and my friends and i would get together and play all of the old traditional christmas carols with a brass choir walking around the neighborhood and that was a particular favourite of mine. Little town of bethlehem have any least favorites. Because when christmas comes around. I kind of like all of the songs. I i get sentimental In fact i'm so sentimental. A even like the chipmunk song resented. Did you hear a lot of these songs in italy Yes but you know I'm sorry for rebecca. But i should say that My favorite christmas song is just jingle bells you know because mfs woller and aera gore the dead plane that stride fantastic you know how true that's why becky do. You have a favorite song and one you'd like to see retired. I'm gonna plead the fifth. Because i think it's It's incumbent upon the musician to make what they can out of a song. Know we've already done. Have yourself american little christmas. I think that's just about my favorite. But i'll just let the others fall where they may. Okay well. I promised our listeners. Some songs that they probably are not familiar with so You've got another one when the bessie smith recorded. Yes nineteen twenty five Early bessie smith. It was a. I guess it quite a hit for her. It's called the christmas mall. One two one two three. Oh christmas albums and it brings good cheese and to everyone who likes and heavy new is heavy. I mean that is a that is why and to the say that christmas is. Chris bows even here. You hear those chime bells. Christmas spa ray. One will walk past all they will. Lou rep everybody's full love Grab your key dance and the and there's no one to dog. You dare to stop in grade this over. Take everywhere chris nine. Let's a great song. Thanks for doing that. A song from nineteen twenty five that was begi kilgore singing with dan barrett on trombone and rossano sporty yellow at the piano. And he's visiting new york from italy where he lives. How about another winter song for our end of the year concert. When that i think should be one of the winter classics along with Let it snow and baby. It's cold outside and this is one written by your friend. Becky and a great friend of our show to sure we've been on your show. Many times Dave frisch berg. He's a Cohort from portland oregon. And he wrote this song in nineteen ninety-four and it's exciting. I actually remember when he wrote it. And i love it very much. It's called snowbound North winds Swell streets like he's aged nice to be small bomb no place to go deep bench snow. We're all right talked in tied because we're snow yes worse. The bad news is the weather. Man says more bad snow. The good news is that we are sung in together. The car is the class star. What site we'll keep warm through the night grow. Saw The bad news is the wizard. Lou manses more snow. The good news is that year. We are sucked in together. is the claw past nine. Let's retire 'cause we're snow so snow just asked snow. Snow me e well Next song we're going to do. This is a really fun novelty. Jazz song becky. It's a great song. And i very excited about doing it. It's called santa claus blues. it's quite old. It's from nineteen twenty four and we actually borrowed a portion of an arrangement by john sheridan of this song. It was recorded by a dear friend. A great vocalist new gibson. Thank you john and bonnie for allowing us to use this arrangement of santa claus. Blues rebels iranian today. But the don't be nothing to me. I hear the children singing today. But i'm as blue as i can be santa claus get ni- address. That's one thing. I can plainly see. It may be christmas to some looks. It's just december twenty fifth to me. No money no. Hana no body knows how to make things pleasant for me last night. I admire stocking. I just when i was young but this morning was big and sing. No jinglin no pitkin non chicken chopped and happy new year. That just means that there's more bad luck your heart. Santa claus were not Dude dude dude a jingling on chicken every now and again. Art got the santa claus laws. Becky i have to thank you for introducing us to that song. For such a great performance of it and that singer becky kilgore rossano sporty yellow at the piano. Dan barrett on trombone. Well this point in our end of the year concert like you to do a song that is really about not being able to be home for christmas. Although it's called. I'll be home for christmas. Would you expect to share. Will it's By kim gannon. Walter kent in buck. Ram nineteen forty-three. I'll be home for christmas. I'm dreaming not even more than usual and it's a long road. I promise you. Oh can Snow and miss and friends the a a fine with their own Thank you doing. That's a beautiful version of a beautiful song. We're listening to our two thousand five holiday concert with singer. Rebecca kilgore trombone dan barrett and pianist. Rossano sporty yellow will hear more of their performance after a break. And we'll bring up more music from our archive a nineteen ninety seven performance by an interview with rosemary. Clooney who's many credits include starring in the classic film white christmas. I'm terry gross. And this is fresh air this message comes from. Npr sponsor unbound and international non-profit. Who believes the smartest path out of poverty is a self directed. One unbound works with children. Elders and families to help them develop personalized. Plans based on unique challenges needs and skill sets dedicated to ending poverty in all its forms by inspiring confidence and offering opportunity and encouragement to children and families living on the margins of society. Learn more at unbound dot org slash npr. Let's get back to our a concert by singer. Rebecca kilgore lutron us dan barrett and pianist rossano sporty yellow. It was a concert of christmas and winter songs but the year we recorded the concert. Two thousand and five mark centennial of herald orlands birth so we asked the performers to do a couple of arlen songs. Becky the first one you're going to. It's a great rhythm song and you're such a great rhythm singer so i'm glad you chose this one. Why do you love it. I love it because it moves right along and it's peppy and fun to sing. It's a from a cotton club. Parade twenty-second edition A water sang it. In the original production ted koehler wrote the words herald island the music nineteen thirty three and by the way that same review had stormy weather. Another song that you're probably familiar with. But this is happy as the day is long Praise shoes china. Reliant dog edged al. I'm happiest days now. I haven't got a lot of time to spend just a pocket. Every nigga millionare's i'm happy as day is and i'm having a walking on. Gb lacking one the novice blah. That's good because the things i never say never seen dory may still. I'm happy today Talk nine days and died. Time to spam millionaire happy as the day is now with the lucky one. And i would. Love is and that's good. Things i never say. Never seen dory me. So i'm happy. Today is birth. i'm happy as the day. Savvy as the day is long sung by rebecca kilgore a song by harold arlen and of course herald arlen. Wrote all the songs for the wizard of oz. He worked stormy weather. Becky what are some of your other favorite orland songs ones. That you won't be doing today. It was too long a list. It was a hard assignment to pick to herald ireland songs. You've got come rain or come shine you've got As long as i live the list was very long So for the second selection. I chose a song from nineteen thirty. Four again words by ted koehler and dan discovered a great arrangement that Benny goodman used for this. We were quite taken by that. It's called let's fall in love one to a one two three. I had a feeling it's a feeling. I'm concealing no fly. It's just a mental incidental. Santa but i so strong floor you. Why go on stalling. I'm falling of his calling. Why be let's should we followed love. Let's take a chance. why be afraid of. Let's close our eyes daryl. Little we know it still. We can try to make a go. We might happen and for each other to be are not let our hearts this let all. Why shouldn't we fall in love. Now is the time while we are young. Let's fall in love Off each other to be not be that let's fall in washington now. Is the time purry. While we are young let's fall in Nats file. I wanna thank you all for some beautiful and moving and entertaining and fun songs. It's been a wonderful concert. And i i want to join you on wishing everybody a merry christmas and a happy new year. Thanks terry it was a pleasure rectory. Thanks our concert with singer. Rebecca kilgore trombone us dan barrett and pianist rossano. Sports yellow was recruited in two thousand five. Rebecca kilgore's latest cd with guitarist. Andy brown is titled together. Live after a break will pull out another performance from archive by rosemary. Clooney this is fresh air support for this podcast and the following message come from doctors without borders right now. Doctors without borders teams on the ground in over seventy countries providing lifesaving medical care to those who need it. Most awarded the nobel peace prize in nineteen ninety. Nine doctorswithoutborders is known around. The world is one of the most trusted humanitarian organizations to learn about making a lasting gift doctors without borders by including the organization in your estate plans. visit legacy doctorswithoutborders dot org. This is fresh air dream. New smith just want us. That's rosemary clooney as a star of the nineteen fifty four movie white. Christmas clooney as one of the singer's most associated with irving berlin psomas christmas song. We're going to hear the onstage interview with and performance by clooney that i recorded with her in nineteen ninety-seven at the herbst theatre in san francisco in an event produced and presented by the city arts and lecture series under the direction of the late. Sydney goldstein. as the citation said including nineteen ninety-five. Ask cap award. She is one of the best friends asong ever had. Clooney had big pop hits in the nineteen fifties like come onto my house. Hey there and mambo italian oh but she also made splendid jazz albums. I love her singing and feel so lucky to have recorded this with her. She died five years. After this recording accompanying her will hear charlie mccarthy saxophone very sousa trumpet seward mccain base colin bailey drums with pianist john otto who was clooney's music director. He died last year from an archive. Here's rosemary clooney. Thanks am i the only one in blue beads in the rooms. Think so gonna take a sentimental journey gonna set a sentimentalist. Chew renew old man. I got my bag. I got my reservation spinach cooed of for like a child in wild anticipation. I long to feel that. Oh seven that's it seven. I'll be waiting for ahead child. Never a railroad track shakes. The never saw. My heart could be so. Why did decide. I'm gonna make this san I never thought my heart could be. So you're why did i decide to. I gotta make this center man. You san burton santa man. I would like to go back with you to your childhood when you first started performing really now. I know that far used he used to sing with your sister. Betty and when you girls you sang together in a one of the places that you perform was was it your grandfather. Who was the mayor fazil. I know you performed at his campaign right so set the scene for me. What was it like when you were girls performing for the campaign of your grandfather in maysville kentucky. What did you sing. You like onstage. Well there wasn't a stage for civil and he was very smart. He uses together at crowd. You see that was we. Were kind of schillt's we just We would stand on the on the street corners. Sing songs that he liked particularly. There was an old. There's an old spinning wheel in the parlor and there's an old covered bridge really all songs and one of them was danny boy of course because his name was clooney. My my other grandfather's name was guilfoil so there was. I asked you to choose a song to sing this evening. That would evoke your childhood in kentucky right and so you're going to sing danny boy. Would you also recorded on your recent album. Tell me why you chose the song on what it means to you. Well actually it gets. It gets the irish song out of the way for all the relatives. Why didn't you do. An irish song was very nice. Irish song would have been nice. You know how many times. I've heard that danny boy right right out of the way. I song the album danny boy. That's it this though. You so beautifully. For terry thank you thank you. Oh danny boy the pipes the pipes are called from. Glenn glenn and mountainside the summer's gone and all those leaves off all it's you. It's you must go and i must bye but come back when summer's in mad all when those elise and why it's o b Sunshine or in. Shah danny boy. Oh boy But come back when summer's long man. Those aged sunshine or inge. Oh danny boy. I love so think. That just kind of sums up one of the many reasons. I love rosemary clooney. I've heard a million times and make me hear it in a way. I've never heard it before. We're listening to our nineteen ninety-seven interview with and performance by rosemary. Clooney recorded at the herbst theatre in san francisco as part of the city arts and lecture series will hear more of the concert after we take a short break. This is fresh air. This message comes from. Npr sponsor capital one and two banking reimagined capital. One checking and savings accounts have no fees or minimums and top-rated banking app. That lets you manage your money anytime anywhere. Check on the account. Balance deposit checks pay bills and transfer money on the go. This is banking reimagined. What's in your wallet capital one. Na member fdic hip hop and america's prisons have both grown exponentially. Is this a coincidence. Or is it by design. I'm cinematic listen now to lower than a right. The new podcast from npr music where we trace the collision of rhyme and punishment in america. All eleven episodes are available right now. Go binge it. This is fresh air. Were listening back to a concert and conversation with rosemary. Clooney recorded in nineteen ninety-seven at the herbst theatre in san francisco. She started her career singing with the tony pasture band. Now this was the period right after world war two right and the songs that were popular during the second world. War had such emotional value for people. And i'm sure you are singing some of those songs showy with those songs mean to you and what was your experience of the second world war well. My grandmother had had four kids in the service and so there were four stars on the flag in the window. And there were a lot of those those flags around you know and and i remember seeing all the movies you know with all the all the movies that were made and world war with all the stars from. I love the paramount. One with with being in bob and andorra north more and betty hutton. Yeah i liked all of that. We missed the people that were away. I remember when when the war started. I remember this sunday. That president roosevelt came on the radio. And i remember my grandmother crying and realizing what it meant for her and then realizing what it meant to the rest of us. Yeah i asked you to choose a song from the world war two period of song very popular then and you chose to sing. I'll be seeing you. What does the sung mean to you if i talk about it. I won't be able to sing it. Then please sing it okay. Wouldn't listen cathedral bells. Were tolling and our hearts sang on. Was it the thrill of powers or the april. John who knows if we shall meet again when the morning shines rings be seen in all the old familiar places that this heart of mine embraces all day dots law the park across the chew carris chestnut tree the wishing. Well to be seeing you in every lovely. Summer's day in every. That's warm and i always think of you that way. I'll signed morning sun and the new. I'll be looking at the moon. But i see you whole Could be seen you in every lovely. Summer's a in everything. That's warm game. I always think that way. I'll find in mornings on us. You will be looking at the moon. But i'll be seen rosemary clooney recorded in nineteen ninety-seven at the herbst theatre in san francisco as part of the city arts and lecture series. We also heard john otto on piano. Charlie mccarthy saxophone larry sousa trumpet seward mccain base and colin bailey drums. That concert was nearly twenty five years ago. Since then we've lost three of the people who were on stage that evening rosemary. Clooney died in two thousand to her music director. John otto who we heard at the piano died last year. The event was produced by the founding director of city arts and lectures sydney goldstein with her. Then associate director. Catherine barco sidney died in two thousand eighteen. It was wonderful to work with her and become friends monday. Fresh air our guests will be scott. Frank creator of the popular. Netflix series. The queen's gambit. Frank also created the western series godless and wrote the screenplays for minority report. Get shorty wolverine out of sight and the x men film logan. I hope you'll join us. I'm terry gross. All of us at fresh air wish you a merry christmas.

dan barrett Rebecca kilgore rebecca kilgore rossano Becky rosemary clooney clooney becky terry gross ted koehler bessie smith dave frisch berg Rosano Dan rossano hugh martin ralph blaine becky rosanna Clooney mfs woller aera gore
243: Jeremy Frisch and Calin Butterfield on Advancing Complexity in Plyometrics, Jump Training Concepts, and Athletic Lessons from Downhill Racing Sports

Just Fly Performance Podcast

1:01:15 hr | 4 months ago

243: Jeremy Frisch and Calin Butterfield on Advancing Complexity in Plyometrics, Jump Training Concepts, and Athletic Lessons from Downhill Racing Sports

"There was a big threat. Everyone was arguing on twitter right. Everyone gets fired up on. Social media showed some guy he jumped off like a. I don't know how high the box was. But it was like insane. Depp jump any like stuck the landing which is pretty cheap spectacular with the guy did and other guys were like. We would never do that. That's dangerous you can't do that. But then you look at skiing and look at the big air and landings. Those guys are coming off of in the air with skis on. And they're landing in those forces. You know what i mean so like. I think we're missing the boat as far as like what we can provide the athletes in the training environment when you are constantly eating the same positions ply metrics or data. Is your one rubric. Like whether playa was good is landing position. I just kind of think about how much we program based around that and so now all of our volume olive. Our intensity is based around those ideal positions in when we think like that to your point. Jeremy you're constantly trying to explore. How can i change the just through making the do different tasks that was jeremy fish and callum butterfield. And you're listening to the just fly performance podcast and before we get to the show. Today i wanted to mention a really cool item that is available now from our sponsors simply faster dot com and their store. That item is exigent. Premium wearable resistance accident is a series of tight fitting sleeves along with uniquely shaped fuse a form weights that strap directly onto those sleeves. So what i mean is you can have. Shins leaves arm sleeves shorts. And a and you can strap these uniquely fused forms shaped weights their light nature. One hundred two hundred grams. That strap allows you not only to resist movement very specifically but also add. Fine tuned elements rotation to that resistance. So this is the next level of wearable resistance. You may have heard this from back long ago on the show. Hey cryan hof talking about it too. Recently chris corpus spring coach talking about it. this is the next level in premium. Wearable resistance. I've used it myself. I love it. I love not only the way it feels and the way you feel form and technique change. It's like combining technique with power and so often we just think about weighted vests as just pure pure downward gravity loaded resistance. This is the ultimate combination of technique with power and it shows up and things like chris corpus being able to take time off and athletes ten meter fly by putting the sleeves just on one side of the body and hips lateral resistance. We're using the body's own systems fine tuning it and that's what this does. It allows you as a coach or an athlete to create explore and fine tune the way that the resistance is rotationally. Impacting the body. This is next level stuff. And i know you'll love it so you can check that out in the simply faster sore head on over to simply faster dot com that simply with an eye faster dot com and get your exigent gear today. Hi and welcome to another show. Glad you guys are here. And one thing that i really enjoy about. The world of athletics is how we can learn things from various sports sometimes sports on the more extremes and things and then plug lessons that we can learn their back into our own practice with the athletes that we have in front of us in the case of this show today in addition to a great talks on playa metrics game play long-term athletic development. We'll be looking at the sport of skiing. Snowboarding specifically and talking about how lessons from that sport can also fit with our jump. Training metric progressions ideas on variability. And a whole lot. More our guest today are jeremy frisch and callum butterfield. Jeremy is the director of achieve performance training in clinton massachusetts guests on this show. And jeremy is my go-to guy on all things. Youth training youth performance and that process of long-term development as the training changes over time as athletes move from youth to middle school to high school to college professional. Jeremy works with athletes of all levels and he not only as a strength coach but also skin in the game as a youth sport coach so his holistic perspective is so helpful for this whole umbrella of athlete development. Callum butterfield is the high performance manager at us ski and snowboard calendar worked with access for eight years as a coach prior to his time at us. Snowboard and callan. Jeremy are working together on concepts related to long-term development of ski and snowboard athletes. So on the show. Today greenwich a little bit about this collaboration that jeremy and callan have been up to as well as tons of great info on a really complexity. At if you look to like downhill. Sports and skiing. It's it's intense. It's complex and the coordination and progressions are very substantial. And so a lot of this we relate to. How do we engage our athletes everyday athletes in front of us from a metric perspective robustness perspective a sensory and variability perspective before they get into their main training. 'bout this podcast had a lot a lot of just not only insightful and interesting and diverse material but also just a lot of practical stuff that we can really use as we think about our our own athletes development. The was a lot of fun. And i know you guys are gonna enjoy it. Let's get under the so. With jeremy fresh and cala butterfield awesome. Have you guys here today. So for i guess my open question. I don't necessarily like to get too far to backgrounds. And things like that. But i think at least some sort of background as to how you guys got together i think allen a little bit as well as a little bit of what you do would be awesome. Just so your collaboration and callan your job with ski and snowboard. Yes so. I was familiar with jeremy from work. He wrote articles and things that i had seen in other coaches kind of bumped my way on social media so in my position with. Us ski and snowboard. What i do for the national team is a couple of different things but really primarily bringing jeremy in to help us with our athletic development academies so we have clubs and academies. they're all based around obviously skiing ski racing free ski snowboard all different sliding sports and some that are specifically sport academies focused on alpine ski racing or they have just alpine ski racing across country. And what we do is we coordinate with our top. There's about twelve clubs in the country that are part of our elite. We call it the high performance center program which basically integrates directly with the us national teams high-performance department and been going on for about four years. Now we're in our fourth year in so we pulled. Jeremy is kind of an external consultant expert to help really with this specific program that we're doing of trying to develop tools for weekend coaches or volunteer parent coaches around. You know how to tak- you ten teams racing and take him through training athlete development. That's age appropriate because that's something that we're lacking from this. Eighteen perspective is really being able to offer. You know even just like a pamphlet or a handbook on. Here's how you run a warm up in a game based training session for eight year olds right before you get on the snow or during the summer or something like that. Trying to really increase access of coaches. Who might be certified ski coaches or sport coaches but maybe have no experience very experience with physical education athletic development. So jeremy is helping me kind of lead this group of five clubs staffs or club coaches and developing resources as well as You know he's educating them as we go because a lot of times it's really insular in they get education from. Us snowboarder other ski team outlets or things like that but we really like exposing everyone to diverse opinions ideas. Things like that. So bring jeremy with his background and experience both up and down kind of the athletic development pathway for lack of a better term. Different age ranges as well as his practical experience as a coach. Doing it for so many years. We've had a lot of academics skill. Acquisition specialists coming in present. In you know it's very good stuff but sometimes it's harder to grasp because it's so based in in theory in Jeremy can show a video of what he does. And all of a sudden the coaches go. Oh makes total sense of what we're actually talking about. So that's what we've tapped him for in moving forward to have him no more involved with with this project. So what are some things than that. And maybe i'll. I'll start with this. I want to get into long-term development for skiing and the unique demands a skiing. And then i just had steven kotler on this. Podcast recently talked about flow states and high risk sports which i think is really cool and unique element things and i like looking at any sport as a way to look at all sports. Or what is this. Sport all sports. And i'd like to kind of kick off by you mentioned gameplay kelly. We were just talking about that. Me and jeremy before we started this conversation. And i'd imagine as. I think you were saying like skiing could be really regimented for a lot of people in the kids. Just don't get a chance to its skiing. It's like can be tactical it's And yes it's within the sport that's a lot of flow states but the ability to like play to and move in multiple directions in react and just like all the foundations of things. How does game play fit into a sport legs skiing. Yeah all starting Jeremy in his perspective from what he's interacted with our coaching staffs on. I think it's really interesting. 'cause it's it's such a wide variety of athlete abilities and backgrounds that we get insecure as in at least coming up into the national team. But i would say it kind of follows the curse of american sport in. It's it's an early engagement. Sport technically like their skills that you have to learn from a sliding perspective but that oftentimes turns into really early specialization. In spending too much time. Skiing and jeremy and i have had conversations about this like what we're really trying to do is kind of figure out the best way and we meaning not just jeremy and i but this group of clubs how we can fit physical education games into training and i think just like any sport. The chaos in reaction of games the perceptual cognitive aspects of dodging throwing making decisions tactically technically on the fly and just allowing your body to kind of be a body in a sport or played. Context has indirect translation. I think kinda going back to more of the original piece of you know. There's a thrill seeking community. It's what you guys were talking about before. We even started with aerial skills in flipping and spinning the mentality of most of the athletes. That make it to a high level in ski racing or free ski big air. Half pikes lockdown type. Stuff is is intense right. It's almost like daredevil. Formula one skiing is one thing you know. You can ski as fast as you want. But like the speed in alpine ski. Racer actually goes you know. You're eighty five miles an hour totally exposed. You got these long levers on your feet so the game aspect in how it translates into sport. I think is is very much on the physical side. I think the mental side is completely unique at the same time. What we find is an. I'm sure talked about this ad. Nauseam a lot of times to get athletes on the national team particularly that because they've had limited sport exposure to multi sports and the regimen of training early on just basic or fundamental movement skills. Basic ability to adjust to their environment and adapt is is compromised. And so i think that's the important. Is you know in a sport where you're constantly reacting to the surface the speed. The weather conditions the wind. You just have to all around be a really legit athlete. Eight to perform. Be to keep yourself safe. And so i think gameplay and chaos environments and all those are just so critical early on because it lays foundation. I don't know if jeremy has any other specific thoughts. Yeah i think it when you look at it. It's all new bed right while human. So it's all it's all movement the only difference is it's like are you using it ball or different surfaces different balls different types of equipment things like that so i think any sport that you do as carry over to another one you know what i mean so and i know callan. I talked about this a million times but and just like every other sport. There's seems to be this idea that if you do that one sport more more and more and give up everything else that you're gonna be more elite at the end the only and we all know it's not the case because if you miss certain developmental skills coming up especially the beginning you know you're gonna fall apart in the end. Unfortunately that's what you see is at the end right. You don't see it when they're young kids and so people it's easy to best easy to pass by. You know what i mean. So i think the idea with being able to offer or you know arm the mom and pop coach or the coach. That doesn't have a background in pe to be able to provide those skills for the youngest athletes. you're sorta fell in these developmental holes. Hopefully where an end. The ideas that they'll have a higher platform to stand down later on when it gets to the higher levels so that's pretty much my view of it yeah i would piggyback that too with another like more ski related. My background is not ski racing or this for competitively. Either you know it's I grew up skiing but i. I really didn't even know that like you know. Word had a high-performance apartment until a got hired year. But is that we're really trying to look at it as mark williams kinda drew this this graphic when we were conversing with him and he's a skill acquisition specialist here at university of utah. A lot of work in soccer. But it's like you have this special expertise versus variable expertise and a lot of times are athletes in ski racing and in free ski and snowboard. Which is kinda weird. 'cause free ski. Snowboard is very much free flow like not traditional training. Attitudes like we want to get in the gym and clean heavy their gymnastics or just kinda park rat attitudes but what we develop over time this really deep trough right and so. These athletes get a lot of reps in specific conditions on specific courses. You know they're growing up at the same mountain for twelve years in training on the same terrain and pitch and all this stuff they get really good performing there so they have a really good detrow. What we need is kind of this wider trough that variable expertise for them to adjust and adapt when they go from squaw valley to the east coast. Or they come from the east coast. You know icy rain and go into northwest canada. And they're skiing on different snow in different brains and things like that and they can just adapt in just and i would say it's even more so than these sports because you know. A soccer pitches a soccer pitch. A basketball court is the basketball court. And yes you have the different stadiums or environments but when you're talking about being able to respond and adapt to the environment in this context you're literally talking about how variable the environment can be and so like what jeremy's talking about you know. Movement skills in a sport is a sport the more robust and resilient essentially we can get these athletes and will bring us back to the game. Play better because they may be skiing on surfaces terrain elevations whatever that are so completely different every competition. They just can't depend on. The pitch is going to be eighty meters by one hundred twenty meters or whatever every time and so what we try and do using games more specifically is really just forced environments that get them to explore their bodies their joints you know how to maneuver around certain objects or other people and really just kind of get him out of their comfort zone and do using games. i think it's a lot more fun for them versus me telling them like okay. Here's how you're going to avoid this or cut your do things like that. So yeah i i one of the things that you said i thought was really interesting was variable environment and i like that too from a sport like skiing or snowboarding or individual terrain oriented sport arabia mex- biking or anything. That's a different course to it. Like being on the same mountain is kind of like if i'm a basketball player playing with the same kids like no one else like that's like my environment and it makes me think about digging. That trump deeper is a lot of. It's just exposing yourself to different teams where you could say. It's different gameplay styles. It's different people at different tactics. And maybe that's kind of like getting on a different mountain or different terrain and things like that. The thing i think is interesting about skiing. And it's. I'm just thinking about this. Because i've been interacting with a few people who have young kids in gymnastics recently and i think about just how early you have to get into that sport and how brutal it is because the peak is like fifteen so it's interesting skiing as a sport with an early exposure. But what's the peak when two people in skiing snowboarding. Yeah i mean. We have a broad swath so for example on our national team. The full national team which is made up of multiple different sports and disciplines are young national team. Athlete is fifteen i think. And that's in the frisky dude sport and we have like i'm working with someone right now. Who is thirty eight. Alpine speed which is like downhill so big long races. Two minutes long or so. And so there's a there's a pretty wide swath. i would say like if you're looking more in terms of the disciplines themselves. You know the free ski snowboard like half by park pipe. You know you're that you're a seasoned that long in the tooth if you're twenty four twenty five whereas with alpine you're probably hitting your peak you know near there later. You know twenty five twenty six to twenty eight twenty nine and then if you're hanging in there beyond their it's really training you're keeping your your body put together and then in cross country. Obviously endurance wise. Like you could compete well into your thirties and still be hitting. Pr's and things like that so it's a pretty broad spectrum. I think about like gymnastics like is such a brutal sport. Because it's like the time before you hit your peak is so like you have to get specific so fast in that sport and i'm sure that as well as the nature of that sport itself is probably whether so many injuries i mean it's just a brutal sport and then you are so specialized as well on top of that very quickly. But it's nice to think both skiers have the option. You have more time to widen out that trough. And i liked that example of widening that trough out so if you guys have any thoughts on that please throw that in there. But i also wanted to ask you about the game. You're playing at imagine it's probably the same whether it's skiing or a different sport at a young age like nine ten eleven twelve or whatever that it's probably i mean is there any difference in the games are presented. Imagine it's probably standard-issue across sports at that point or you guys take on that. Jeremy take that one up when i think we share the same thought so yeah i think it's very similar like you know you're you're trying to provide them with games. You know your basic tag dodgeball. Or any of those classic. The type things are all good. I also think too like we talked about this before. It doesn't necessarily have to be game. Could be like an activity where you're doing like gymnastics. Right different types of gymnastics in you know rolling tumbling. Those type of things to think are huge. I know one of the kids. I trained. Who's was a pretty serious gear in the in the wintertime. I tried i. He comes to see me. I try it again. Fill those holes right so when he comes in does a session with me were we are playing the other day. We played a game. He was with other kids. That are blazed different sports but we play the game of Dodgeball tag and then but prior to that we had spent the first fifteen minutes of session. Doing forward rolls in cartwheel's and backwards rolls. We were doing a thing where he had to react like. We rolled a like a tackle dummy with be rolled at in any to get outta way diving and do a diving role and so for me. I think those activities go a long as well because you know. You don't have to be an expert on scheme but have you ever watched the olympics. You see those guys thanks bells you know what i mean or the half by you see them fall and no one had a follow any be able to handle a fall as important too so i think anat that side as well along with the game type thing. The basic tag racing chasing and those type of things are the other side of it is activities. that really sort of provide that robustness in sort of resiliency. You know what. I mean which i find in Gymnastics or even grappling pushing poland driven tumble play climbing yameen a or ninja warrior. Like all that stuff is ago. All that stuff is a goal for any athlete. But you know when you look at a sport where you're going to be flying downhill a top speed or going to be fired highly air. I think that was things are even more important for sure. Yeah i think it's really interesting because like having come to the ski team from traditional sports like in so kind of going back to the skill. Acquisition stuff games based you know or game. Teaching games for understanding games based play based learning or coaching in a sport context like basketball soccer. It makes a lot of sense because you can manipulate variables like in soccer. You can play handball. So it changes the skill but fundamentally you know you're still moving in a similar way like the. The stimulus is similar to a what you've experienced in the performance environment of the game the sport environment and so where we kind of struggle i guess a bit is figuring out how to actually have things transfer translate into our competition which is an individual sports very specific environment like for are athletes. Michaela schifrin who's the top skier in the world. Male or female hands down the best in the world i would say gets. I think from our data. Roughly eleven hours on task of training per year. Right that's it because it's just the access in your up on the hill for six hours but may take six runs in the runs last five seconds to two minutes in a natural practice and so where we are kind of in a lot of the the coaches. That are really smart. That i worked with year. You know what we're looking at is how we put games on snow. And so i think we do have to have this fundamental athletic development on the grass on different surfaces. You know with our feet and running cutting jumping playing but the challenge has been getting creative in kind of understanding what's translating onto the snow and so therefore we really are looking at. How can we make games on snow. And sometimes that ends up. Being you know coaches will be playing but ball passing you know while they're skiing or skin on different terrain freeze like skin bumps going into the backcountry all these things kind of like almost donor. Sport or technical adaptive training. Like if you're looking at the athletic skills model so they're very close to the sport but they're definitely not turning on this gate set very specific Having to stay in this course and so. I think we have a lot more room to run with that like. I think we could get a lot better at finding out how we can play. More games incorporate more stimulus like what jeremy's talking about on snow with skis on her feeder snowboards on our feet know to expand that Theoretical basis on or into the sport. You went bunny. I was just asking the kids today. The kids that. I have come in here that you know ski pretty often. During the day race in the wintertime have access to the mountain after practice to they just go and do whatever they want so i was just like would you guys do you guys around the mountain and three of them were like well. We go right over to the terrain park. And i think for them. It's just fun. But i'm like whoa. That's just like talk about like trying to you. Know a variety of different skills and diversity of like movement very abbott like hit all those different jumps and you know on the rail and all that stuff is like i of course i could say to them because they wouldn't get excited as i do but just nationally seeking other ways to do things you don't even which is awesome here it makes me think i'll just jumping real quick because i i'm actually trying to picture. This is saddam. miami. Went skiing once. And so i'm just assuming a train. Park is like a lot like different hills and rails and in just different ways to or and i think about that adaptation versus more of a straight downhill and how crucial those differences are. But you can almost port that same kind of mental image over to a sports like soccer or basketball like. What's your terrain park. You know what i'm saying. I'm a bass player. How can i build a terrain park off court. That is yes. It's like all these things that are standard issue for the younger kids. But maybe what about as they get older you know. Where's where's what's your terrain park for your sport. What does that look like. And i in the podcasts. Have done Pat coin as a game. He calls he calls it. A kirby ball. Kurt has throws a game called ghetto ball. It's almost like these games. That have like two different ways to score like you can kick the ball and you can throw it in you can. It's almost like terrain. I would almost call these games like terrain park games that allow athletes to explore different ways to get jobs done. So there's i thought that was an interesting concept. No i think it is. I think that's one of the things you've been exploring for the past years and really put a lot of time and resources in your point about like having an outcome with multiple avenues to achieve the outcome in this gets i think a little bit off-topic to some extent but i think to bring it all back around like with. Jeremy are trying to do with the hp sees these academies is like came we created a template for not just a you know a weekend coach volunteer coach to like have their program and look at us. Okay these are the need to these tasks but you know like connect with the outcome here is really to develop these robust young athletes. So that there anything and there's a million different ways to get there but this template hopefully will kind of use it enough. It educates them like okay. We'll i kinda see where this drill. Xyz in our target outcome is this. Well maybe i could change drill. Why and good my own deal in here and understand that. I'm still getting to the same outcome and even more explicitly within the session understanding what what coach what not to coach is a huge thing. I think for us for letting young athletes explore verses think in traditional particularly highly technical sports in. I would say all these on snow. Sports are very much a Skill based sport like they have to have robust physical capacities but in these skills words. I think we have a problem. And it's not just keen or snowboarding but over coaching in over coaching for the technical aspects and getting people pulled out of that in lending the body. Just do it handle it and setting the environment where they the kids can do it successfully. So yeah you gotta side of it too. I think is having those experiences being joined enjoyable forgets and so they come back. Is you know like if a kid has a bad experience like say you have a group of kids and you did like they were doing dry. Land ski training and it was like trade him like an adult would mean like those kids gonna come back the year because they're going to their experience was like that sucked hard but then he had another group of kids that had a coach that was like all play based in games and terrain. Park and the kids were like do that was sick. Like i wanna come out. I wanna come back all the time year after year. And so it as mature and get older then they start to do more but maybe those kids stick with the sport longer the only name in the longer the more kids you get involved in the sport in the longer they stick with the sport obviously the higher level. One of those kids could end up going to the top. I mean at the end of the day right. There's only one one gold medalist so you mean but you start with like these thousands thousands of coming up through the program having fun and enjoying skiing right. That's how you really program from the bottom up. Not only that. Demanding there's a point to like attrition from train so you know when they're with their academies or clubs depending on what the club offers or you know mandates fits an academy like you don't have a choice. You're pretty much doing physical Regular training like when they get to the national team our athletes aren't mandated to work with us right and so if they've had just shitty experience from their youth all the way out of dry-land or athletic bellman training. They may choose to not even come train with us. They still have to technically passer. Physical testing but the attrition from training can be mind blowing and so regardless of even just laying the foundation to enjoy sport overall in just being active for life. We need athletes coming into the national team. They don't have to necessarily enjoy training but they should have a passion or or at least understand the connection or how. It's going to help them not get injured as frequently or hopefully at all and or how. It's going to lead to performance improvements. I think we have missed the boat. With certain athletes. They view coming to the coe. Which is our center of excellence in park city the performance facility that we have as like the worst possible thing or the worst possible part of their career like they do not want to set foot. And i think there's this general aura or perception that it's you know once you step foot inside there we're going to go train hard. Train bubble bothers. It's not this fun experience. Because they've been dosed too early with serious training or just had not good experiences with it early on so they can still compete at world cup or world championship or olympic level. And we may not have anything to do with them and so we're trying to change that culture and get it reached down reach up like we need to make more enjoyable for the athletes whether they're on the national team before so that doesn't happen guy. I have a couple of thoughts without one. Is i think that so. Many in the industry of strength and conditioning or sports performance or wherever the name is for. When this podcast comes out is like. I think a lot of coaches. They feel like. They're validating their job by doing the of jumping jacks on a whistle. Like as if this culture. I don't know maybe some particular football programs or something that maybe that is valuable but to be able to distinguish between a child and an adult. And what makes this fun for the athlete. I think about what steven kotler said on. A recent podcast was the biggest thing this is just for high school. So it's a little maybe age bracket up but the biggest thing that determines if a freshman will whether it's basketball football the band the chest club. Whatever if they're still going to be doing it. Their senior year is how much flow they were in that freshman year when they were first exposed to that activity. So you think of it as like how. How much flow is this athlete. Athlete older whatever age you are. How much flow are you in right. Now and jeremy said when they get older they're gonna learn to train they're gonna learn the discipline a little more. That's needed for their model. But i just think that we. So underestimate what like just the difference between a child and an adult and keeping people in flow states. I just think that's such a mistake. That's very proliferated. And there's an art of learning play. And sometimes i think we have to give ourselves permission to play because i think a lot of times. It's the coaches who don't play. That are the ones that are more on the whistle on me. Let's go you know whatever. And i'm not saying that in some situations there might not be a place for that but i just think that for so many athletes. That's a huge like you said Big turnoff and they're just not gonna come back or enjoy enjoy it. I think yeah. It's interesting nola. Jeremy jumping. Because i know he's got a lot of experience with this like i reflect a lot on working in the private setting. Where your little more like. At least with ex athlete performance a my education and youth development was not great coming out of school cause i wasn't physical education major in sport science. You know you. You take like one or two narrow development classes. And that's it. And so going into the that i was in i can imagine it's the same for like a ge or something in more of a traditional collegiate setting your kind of your programs in your. Coaching is a product of the environment. That you're in when you have a it's ninety minutes and then you're under the next group and we have a system to make sure that the flow continues to happening. Get these athletes through. It's not that can't be created but it definitely brained. How like an programming. How i coached. And what i thought was important fast forward in an environment where literally we can do whatever we want and i can spend however much time with a group of athletes that want. I'm not like worried about. Oh will they paid for x. amount of weeks so. I need to make sure that i'm showing value by like giving what two hours a day. I'm just like hey. They need a day off today. Or we're gonna play a game today because that's what we need to do. That changed my attitude toward programming toward coaching regardless of the level kids or adult athletes. And i think it's it's overlooked in our industry. Like i think the environment can be overly constraining. Sometimes where coaches to your first point. Joe lake we show our value by coaching. As opposed to just kind of being there to guide facilitate because. I think our environment sometimes force us to do that. Do you have any thoughts on that. One i agree. I was appalled. Shrank thought yourself. I was there to it. I felt like we had a very specific system in the. Obviously you can manipulate it but you know we went from like sort of like same thing as before very regimented. Warm ups to medicine ball like like we've only had so much space. Oh like oh. This group's going to go down there. And throw medicine balls off the wall and this groups gotta do climatic jump and and you know it's very regimented and you only have this amount of time. Then you had to lift and everyone's on the clock and just bury group after group. You know what i mean and say. Now you've been you come into my place in. It's like it's chaos. You got this dodge balls flying around. There might be three high school in the corner. Doing power cleans. There might be three or four. You know middle school kids chasing each other down as falls flying through the air kind of whatever you want really aired on. Try to catch it as what. What does everyone need like. What is the person that wants to the door. Need right now. They know what i mean. I think that's so interesting about your. You're not dealing with fifty thousand square foot open facility. You know with access to all this space. But you're still like because it's a priority it your philosophy like you're making it work regardless of your stations. Since i think you're at the point where your your thought process is all around that. And so i think our challenge so when we're hiring coaches or when we bring in insurance it's kind of a mind blow for them in a lot of ways is now. They their their whole thought process to shift in like understand. This is environment where i have all this freedom and we wanna keep it fun. And that's where your so valuable in your experiences evaluate jeremy's it's your your across as your philosophy driving that regardless of the city where i think a lot of people get sucked into the facility system driving their thought process on And so we come up with these youth development systems that are kind of insular to the bigger picture of like well if we had the perfect facilities or we had everything in our disposal. What really is going to be important. If we weren't limited by our logistics by time by you know schedules in space like what would we wanna do. And then taking the approach to like. How do we do that in our environment versus like well. This is our environment so this is efficient. And this is what we're gonna do. So i think a perfect example of that brigade answer funny. You know it's a funny story. Like i had a kid who helped me. So he's sort of frank with me when he was in high school and then he helped me while he was in college but in order to for him to finish his college yet do internship to finish school so he did it at a college. Whatever extremely regimented. And he had a very hard time not only coaching but like with with the coaching staff to because they are so regimented and he just was not used to that type of type of thing because like you know they got. This is the warm up today. They're gonna you're gonna you're gonna to be skipping backpedal and you're going to do this. Specific thing and ours is like why would you want to do today. I mean would it be warm up while we're gonna play this game or we're gonna do you know. Get up hopson. it's like we're gonna do obstacle course today. Kaz know in our world. I think that it needs to change every day with the younger athletes is kinda funny. Story is because he struggled with that and i said listen. You just gotta sorting do what they say and just get through it and it's not anything about how you coach or how you are. You're just used a different way. You know what. I mean so. It's interesting jeremy. How does that autonomy that the groups getting their warm ups change as they get older. I mean i know you said as you're like college groups they'll just play play a little bit before their field time or high slick dill display games. Throw the football around whatever. But how does the autonomy that feedback from the athlete. In the warm-up process changes the athlete and the groups start to get older and older. Okay so so. My idea always has been like the stuff that we do with. The younger athletes the gymnastics type. Work the the clawing the the hanging and those things like even the games that's their workout. That's their session for the day. So say for kids between ages like five like eleven or twelve right but then when they get older we sorta take what those kids did and condense it to the warm up your remain warm up but the older kids are warm. Up will become sort of what they did when they were younger. So we'll still start to kind of make sure that we fill those holes as they get older. Though for example we might do as a warm up the exercise a maybe a fifteen or sixteen year old kid might do. We'll do a balanced activity will do a quick crawling activity. Maybe we'll do like a ten yard forward backwards. Bear crawl will get up and do a forward reach on. One leg will do you. We'll hang from the bar for thirty forty seconds. Don't mean so we have those elements of stuff. They did as a kid but now just condensed into like ten to fifteen minute period nor remain. So it's almost like we'd never forget try to. We never let those things go. We always want them to be part of their their training. You know then go into more high intensity stuff where we're doing metrics may be even but even now i'm starting to get away from like your traditional like perfect landings and things like that like i want these guys jumping up boxes and spending the air and landing and trying to get his created. We can there. Because i just think like that's where you're gonna injury prevention type stuff. The different positions. They find themselves in their sport. Like i don't think it's perfect. And i'll do like the perfect stick landing type things all the time and so i've been getting away from that but still like what i'm saying is like after. Are those type of warm ups that we do that. Ten to fifteen minute period. That's when we get into more traditional we might be doing. Speedwork resisted running sled work. You know all this stuff that we typically do but we'd never let go the stuff we did as a kid and if an athlete joins me. Why didn't train as a kid who maybe worked somewhere else or just started training. When they were started they became a teenager like. We're definitely doing that stuff. Because they probably never did it. You know mean so. We're going to continue to the plug in those type of activities in the beginning of their training sessions just to make sure we cover our bases and then go from there like what you said i really. I can't emphasize enough. That landing thing. Because i i saw every time i see the like the perfect. Snap down landing. I'm just like Like when does that happen sport. I think the only time that comes to mind is like you get a rebounding basketball and you kind of like suck down into like protecting protecting the ball. But i i swear. I unless you guys can copa something i want to say. It's like the only time you would land in a position where you did it. Like a guy dunk or goes to block a shot. They're going to bounce off of that. It's like they're going to redirect off the ground they're not gonna i don't know and the other thing is like you spend a whole childhood running around and jumping off stuff and landed funny and then like turn twelve and you go to a performance training facility and then you have to relearn how to land like dude landing my whole life. We've been landing our whole lives if anything. It should get more complicated. Yes the only mean. That's why i think the the better with the if you see some videos i've been posted like we hit a slant board and then they like spin in the and jump over land or like we're firing balls adamant they gotta jump over. The balls is coming at them like stuff like that. I just like they should be. I've been trying to figure out. Like how can i make this when they get really good at it. How can i make it even more complicated. Yes you know what i mean because like i want them to to to to progress from from those things and so that thought right now is ben canada. Like i've been playing with. The most in the gym is trying to figure out how i can progress those type of not even progress but just come up with different ways to do those things like there was a big threat. Everyone was arguing on twitter right. Everyone gets fired up on social media like and show them some guy he jumped off like a. I don't know how high box was. But it was like insane depth. Jump any like stuck the landing which is pretty spectacular with the guy did and that other guys were like we would never do that. That's dangerous you can't do that. But then you look at skiing and look at the big air and landings. Those guys are off of you know in the air with skis on and they're landing in those forces. You know what i mean. So it's like. I think we're missing the boat as far as like what we can provide the athletes in training environment. And i think it's been this idea. Like i get it like basic first but kids mastered those basics years before let's not taken vets dot regress back. Let's make them better. Isn't there to just quickly. I want to throw in like you. Think about like movement variability and and the relationship potentially to just chronic overload or overuse. And it's like if your landing mechanics are are not are unchanging in the same every time like it. It makes it nice. When reprogramming i'll use the word loosely ply metric trainee ner training. I think there is some fundamental to like. A kid should understand a good athletic based position but like once they learn that you know it's getting in and out of that position but like when you are constantly eating the same positions with planned metrics are that is your that. Is your one rubric. Like whether playa was good is the landing position. I kind of think about how much we program based around the and so now all of our volume lavar intensity is based around those ideal positions in. Were not when we think like that to your point. Jeremy you're constantly trying to explore. How can i change the just through making do different tasks and whether it's rebounding off one leg in a rotational movement or it's literally rolling over something in contacting the ground pushing off like those are all metric excursions. It's just they're so different that you're probably not ever loading the patellar tendon or quad tendon or things like that and especially in like a growing athlete. Who's going through their growth. Spurt like you can do playa metric chain without overloading the system in causing this potential overuse injury by being creative with how you program that step as opposed to thinking in the box i gotta do my squat jumps gotta do linear bounds. I gotta do my lateral bounds and all that stuff which is constantly kind of that. Same knee extensive tour in different vectors. But it's like repetitive stress. You know why. I think of it in the same way as like as a kid like i grew up in there was no training. Our training was what we get outside. And i'm guessing that we didn't do the same thing i mean. I try to remember back but we didn't do the same thing every day. You only mean one day you know. Maybe we played a few weeks football and then we got bored and then we went play more with a ball. And you know maybe we went. Rode our bikes. And you know then. We wrestled like but it was so varied and wide that Like you said it's it's almost impossible to sort of overtrained. Maybe maybe get hurt because we fell on the ground or something like that. But we weren't overloading system. I can't recall any of us with tendinitis or any issues. Like that. Right like in and i don't remember any kid believe having tommy john or girl land soccer blown out a knee because the reality was as they played soccer just a little bit during a year. The time was doing other stuff. So i think you're you gotta take the same approach. That's why i try to take the same approach. Draining is like we try to vary in widen that base of athletic skills as much as we can. And i think even in a session. It's like all right. Well so maybe you did. Like a hopping stick right like i. Everyone we're gonna jump over these hurdles. Stick i that's done like we just figured out all you guys did it. Right sat one set to now. We're going to jump over a out to the side for all right great. You guys just did that all right now. We're going to jump over to the side and that we're gonna bound in the jump in the air and spend like that's how easy it is to literally do it like in a session one session. You can sorta layer things right and it makes it for them. Obviously the generation now like those kids are just so used to like so much new sensory information coming at them from like social media and gaming and things like that like they love that stuff. They love like dude. They hate doing things over again. Because that's old news right. That cop sticks old news dude. What's add some more right. And so the more you can them the more you can layer pieces on top of each other the better for them. I think they'll enjoy training more and be more apt to give you give you a better effort and get ahead of myself. But that's another side of it too is like when they're excited about their workout in this things they're doing. They're going to have more intent right. They're going to put their effort into what they're doing more. And you're going to get higher level of training effect the all fired up to because i bought. I actually did think of the other sport. I thought where he met sick. Delaney's may volleyball. I have really worked with liable too much back. Imagine there's a lot of sticking landing there. But i did want to make that mentioned but i've really been thinking lately of the idea of any training stimulus. Just thinking about reducing it down to sheer. How much information is coming in the system and you look at the best athletes in the world. No matter who they are what sport they can handle the most information the most sensory the most just whatever it is whatever. You wanna quantifies information. You could look at even thought this. With using like a dc muscle stem like it just concentrates information into the muscle. And it's like you can rehab using that but it's like how much information is in hop and stick on a single lake like maybe just to use fictionally. Maybe five bits. How much information is doing like a three sixty jump off. A box catching a ball in the air. You know. that's like fifty bits. And if you get a kid who's been doing fifty bits. I mean my two year old. I posted a video. I sent to you. Jeremy jumps off of the dresser onto a bed like four feet away and does a flip off bounces into a flip like that kids already at like twenty five. That's plus you know. And then he's gonna go stick landings and it's like we're almost dumbing down what's coming in the system and it was austin yocum who sent me. The humidity didn't semi it. He added the articles. But it was like a skateboarder. And this is where i think of skiing and the ski landings and actually count like to get your take on just playa metrics and progressions and things like that based at the world ski because there's a skateboarders kid he's probably twelve is on like one of those. It's like a motel like deck type setup. Where you're going off the deck down the deck and there's about a flight of stairs and it's about eight nine foot drop and the kid jumps off the top clears all the stairs sticks the landing like it's you're basically now doing a nine foot drop. Of course there's donal speed too but he's going to go into a full squad his but's almost hitting the skateboard but he's internally rotating to manage that collision and i was like this. This is again information. That's like that's like one hundred. Bits of information. And like if i was trading that kid am i gonna do a five bit hop st. You know what i'm saying like. How much is that going to help him. I mean maybe we should be able to do it. Sure but once you can. Like how else can i help you. Guess calendar trying to ask you is in light of you know. I'm sure the very high complexity landings and change directions and things like that. What's your idea with long-term development in these kids and supplementing with land based If they're doing games jumping and games or any ideas or thoughts there yeah. I think i have a few and probably i don't wanna say bias but maybe my perspective is it immediately. Goes to like our our rehabs or return to performance type program. But i think so. We're lucky as a staff that we all kind of agree with like with jeremy saying for the most part even our sports medicine staff. Are you know they think by would say more like coaches in that like once an athlete is able to do something like change. It and i think we've been heavily influenced to buy a lot of this literature coming out. It's funny. I was thinking when both you guys were talking. All this shit is essentially what they're trying to quantify neuro cognitive training literature. And the which i think is a lot of it is subcortical stuff like a lot of stuff happening. You're just trying to perform. But i think what it what is old is new but aside from that like it's challenging for us right. Because we can't simulate a lot of this stuff like to your point about the state order. You can't stimulate. An aerial is coming down from forty feet and bonking landing or landing. You can't simulate force. you can't simulate. Speed of a of a super jira honor a downhill run. Really hard to simulate. The balance takes on a rail with us on your feet or snowboard so our thought process is really like as staff. Honestly expose as much as we can and most of the time contractually for us going back to jeremy's point in time this into long-term athlete element wigan national team athletes on the spectrum of like they've been exposed to a lot of different stuff had really good training or have had such traditional training or very little training at the basic movement skills in their ability to tolerate these different bits of information is is so broad that we can't you know there's no cookie cutter approach. You really have to take one athlete. At a time. I think specifically relating this to progressing metrics like intel. They're like physically strong enough for physically mature enough to really do like clio metric training. Because i do think there is a time of place or like actual metric training like well. I gotta have the strength. So even if they're opposed puberty like if we have young kids like in the free ski team for instance. That aren't even done growing or have just finished growing but don't have fundamental movement patterns of fundamental strength. Doing ridiculous biometrics with our argument becomes. Okay while they're doing them on the snow. So what do we need to really give them in dry land to supplement that from our perspective. It's usually not more pliant. Metrics right is usually strengthen general robust training with our older athletes. It's interesting the jump training for alpine. It's centric dominant ski racing. You're going downhill. You're constantly decelerating. Trying not to every turn. You're going through or arche is really a quasi static isometric e centric load. There's very little concentric power right so the explosion. I don't wanna say irrelevant. But it's really not a predominant quality in in ski race in it so that ships how we look at doing plant metrics from my standpoint an ethics still needs to do duck jump training from the perspective of jeremy sharon like can they roll off an object and make a one footed changed direction on reactions stimulus just from the sense of like do they have the control of their knee joint ankle joint like to not get blown up if they do end up in a compromised position on the snow. But like we're probably not going to progress them to like waited. Depth jumps with a forty chemo barbell off. A twelve inch box may unless they're like super advanced training agent. We kind of run out ideas just because it doesn't really translate into their sports so it gets it gets complicated for us in the context of like we're dealing with a lot of different issues. You know do they have the fundamental capacity does it relate to their sport is even important if it does relate to their sport at this point in the season and then you know from an injury perspective which i think is a whole conversation but is really interesting. How are we doing training. Patrick's you know is it. They should be doing jump imply tight contact with all these other tasks involved or are we actually just isolating you know. Here's your box jumps. Here's your hop and stick versus just integrating those neuro cognitive tasks star. That's a little bit of iran all also for now and let you guys take it but that's where my perspectives. I imagined to like. Maybe this could be a segue into like kinda like skiing being a higher like very high risk kind of high adrenaline type sport. I mean i think there can be facets of that in all sports really but do you feel like i guess. This would have to be a person who's bought into to what's going on but the what's the vibe like in terms of like metrics like athletes want to every time they wanted to do something better in the gym. I wanna lift more. I wanna drop off the higher box i want. Xyz like you said like building in advance athlete up to something that maybe just for on on some level depending on how it fits with what they're actually experiencing on the slopes from east centric standpoint. But how did you notice. Those athletes generally in the way to the usually want to go heavier. Drop from higher boxes or is it just kind of what does that kind of vibe tend to be for that type of athletes. Yeah it's interesting. I think it's kind of segmented into two core groups end maybe a third with like our endurance sports but we essentially have like the erasing in. I would say they're your traditional. They're kind of like the football team of the college weight room. Like very dialed in with training. A lot of traditional. We're gonna lift heavy. We're going to squat ran into olympic. Lists we're going to do some speed training in pleasant all that stuff so from their standpoint. I think they are constantly kind of looking like what's the next progression of this drill in the quantitative like bigger-faster-heavier higher type thing you then the frizty snowboard group which is all you know a lot more based in just like creativity and exploring stuff on the hill. They're always to new tricks and things like that and so they're just a very nontraditional groups. Oh for them. The progression is more. Like jeremy's talking about like what's next. What's different and we have some really good athletic development coaches that like bridge that gap like we still need to progress. you from a from a bywater ability standpoint. but it's like okay this debt instead of just landing from the box and doing a three sixty five yard sprint. Now you're gonna land from box of one foot do with three or one eighty under the opposite but into a five yard sprint and so for that creative group it's kinda like keeping it. Fresh keeping it raw creative with the. The more traditionally trained athletes like alpine ski racers. It's like okay. We're gonna do two sets of this and now we're gonna add some load or now we're going to increase the height of the box or it's that more quantitative because they like they want that strength they want that power is in their sport. It's like it's strengthen its capacity to be able to arca three g turn on one leg so to speak last last question for you guys. And that's i know the both you guys not like ski coaches by trade or anything in the sense of your background and both you being a physical preparation has this. The aerial nature of skiing and snowboarding had an impact on you from just what you think about trading sports in general like aerial work high risk. Work how those athletes go about day to day. Any thoughts on i. I just think of that from the sense of nikolai morris. A few episodes back was talked about how she uses. Gymnastic work with their athletes and like the idea that one day. There's just this foam pit and she's like do the craziest thing you can do the phone. That's that was like one of the things on the day. And i that sticks with me but i was thinking any thoughts on what ariel high risk. Those types of sports can teach just buses coaches general. Yeah i mean. I can start if you want like from a perspect- like a mental perspective. It's completely upended. What i see as thrill seeking so for example. I think. I mentioned at the beginning like anyone who recreational season goes out and skis. And you kinda like you have those runs where maybe you put the pedal to the medal or snowboard. And you think your you know you're hall in and you start to get the on that edge like okay feel like slightly uncomfortable here but it's kind of fun like whether you're a ski racer or an aerial sport snowboard risky imagined that but now multiply it not bad but like multiplied or double later triple and that's what they actually enjoy. So i think there's two things from my perspective. The mental side is completely different for someone who's not. I'm not wired that way of life. Thrill seeking in like constantly living on the edge like for me to relate these athletes. I can't truly understand how they enjoy this stuff because it's just frightening so like basically being either formula one driver a helicopter pilot right like i think that's kind of the mentality at the same time with the gymnastic side of things in the area sports side of things like it changed what my ideal archetype of. I think what. I imagined an athlete. Being needing from a physical standpoint is like you know the fundamental gymnastic stuff even is is almost sterile compared to what our athletes do on areas point. You know in the free ski snowboard. It's like it's not about being formed perfect and doing executing the perfect flip standards about st e.'s. Writes about the style. It's about like throwing the hardest trick you can with that signature style. You have on it like what you bring to the table. And so it's like this super complex to from my perspective combination of style in cool and technical ability and mindset that. It's just like so hard to try and like fake or emulate as a coach. And so i guess re ruins all back. The fundamental skills are important. How he teach those fundamental lake aerial acrobatic floor based gymnastics are important and i think also how we interact with. The athletes is really important in a genuine way. Like i'm i'm one of the old guys right. I'm i like. I don't understand what you do. I could never do it. And i'm not gonna try to relate to you on that level but here's like how i can help you to get them. Hopefully excited is a strong word about training but like to buy in to your point. Joe lake okay. These coaches care about me. They'd get what i need. They're not trying to be something will not and also keep in mind what jeremy talks about like. How do we constantly changing. It is very real thing something. I had never been exposed to working with like football soccer basketball if it's faster if they're moving the weight better if it's getting stronger gaining weight right way that's kind of what was important in my mind set back then in it's completely changed now love it. I think i think for me what. I always watched like skiing. When you watch the olympics and stuff like that especially areas right like you always wash it just wowed but i never sat down and will like torn apart and was like what are they need. You know what i mean. And then when he brought me in research on go look at this stuff. I sort of went back and started looking at videos and stuff and i agree. I think i would have a hard time like i think. Some of that stuff would be easy for a really good. A good aerial athlete would probably that gymnastics probably really easy. But i look at it from the other end like from the beginning. Like how do we get kids to be comfortable spinning and jumping in landing and do all those things so maybe those kids will go on later on to go into that type of sport join remain because if they're not exposed to those certain types of movement's early in their their lives like maybe they don't you know i think for for some kids it's all about. It's almost like you're adding a courage to jump off the the bureau onto the bed right like you slowly expose kids the more and more those type of things and they're gonna eventually seek out a harder and harder activities right and so the idea is if we expose kids to jumping and landing in spending and and doing different tricks and things like that and like i said before getting into like pot car or like ninja warrior. Type stuff which is like a real rush. You know maybe they started gravitate towards those type of sports. You know what i mean. So i always just look at it from the ground up whereas like i think cal you're in it right. The athletes from all different ages. Like how do you. How do you beat them where they're at for me. It's more of. Oh how do we get them to that point. How do we get them. Started off the right way. It's pretty neat stuff. Good stuff guys. Hey i appreciate both your times to the podcast today. I always have a fun time learning about sports. I'm not super familiar with and just being able to kind of come back into what i do on a daily process in that manner. So i'm gonna try to throw some tricks or flips into my play metric workout today. We'll take some video. But i appreciate you guys being onto they thank you so much. Thanks trips only That wraps up another show. Thanks for being here with us. We'll see you guys next week.

skiing jeremy Jeremy callan chris corpus callum butterfield Gymnastics soccer basketball steven kotler jeremy fish jeremy frisch Callum butterfield jeremy fresh cala butterfield skiing ski racing free ski sno
Service Utopia with Guest Jeff Nicholson

Amazing Business Radio with Shep Hyken

27:49 min | 2 years ago

Service Utopia with Guest Jeff Nicholson

"Welcome to amazing business radio with bestselling author and customer service and business experts. Ship Pikine Chappel talk with some of the smartest thinkers and business to help make you more successful in your professional and personal life. This is amazing business radio with chef hiking. Elry one chef hike in here. And we are back for another episode of amazing business radio. I'm very excited today because we're bringing back Jeff Nicholson, the vice president of CRM product marketing Pegasus Dems, and if you have been fouling the show, this is not his second time, but his third time in why do I keep bringing Jeff back because he's not only a beautiful good looking man. Well, that's what a lot of people say. But he's also a real smart, dude. And I love when we have conversations, and we've travelled a little bit and connected at some conferences, specifically peg a world, which is going to be happening again in June in Las Vegas. It's been there. I think every year for the last few years, and it's going to happen again here in two thousand nineteen but we have some amazing conversations. We have some video interviews that we've done today. We're gonna talk about a really hot topic, and that is a concept of self service. So Jeff, welcome back. Two amazing business radio. Thanks shepard. Since great that he'd be back in a great fun topic today. Yeah. And I was hoping you would have smiled or laughed a little bit. When I said, you're a beautiful and handsome, man. It wasn't meant to be a joke. So maybe that's why he didn't laugh. But seriously excited that you're here. This is a hot hot topic. And I know that in my book that convenience revolution. The concept of self service is about reducing friction and just making it easier for the customer, but let's jump back to a long time ago. When I remember when self service gasoline stations came about maybe it's I don't know if I remembered when they actually came about, but I remember when I became aware of them. I also know that it was less expensive to pump your own gas than have somebody else. And I remember people saying, well, it's so inconvenient to get out of the car and pump the gas, and I would say, no, it's really convenient because you drive up and you do it yourself. You don't have to wait for anybody. And I guess that was the two different schools that thought but same thing happens. They whether you go through the self service line at a grocery store, or whether you choose to pick up the phone and call somebody or go online or you some other. Form of self service to get answers to questions. So let's jump into it. Your concept of self service. Your thoughts, let's kick off the conversation with something you want to start with. Well, I think we'll dovetail right off the back of what you just shared shops. So one of the sea changes that has happening really across all areas are is that shift to self service in your gas station illustration was a good one because it was a point of friction. We didn't know existed where I would argue it's flip the other direction. Now, if you go to a full service pump, and you and that's the only option immediately. If you're if you're like me, you're impatient. Then and you're you're wondering where the where the person is. You're looking at your watch. And it actually increases your stress love you just want to get off and on with people don't want to buy gas. They just want to drive their car. They have to get gas. Right. Right. And and you know, that's not really your goal in life. And so self service actually eliminated of friction that that we didn't know existed, and we can see the same kind of thing bringing to bear at the same supermarket checkouts in the station user shared as well where people are testing out different methods of self service carrying the scanner with them. In the store or scanned in them on the way out the door at the end and seeing which ones they prefer better offers them, the the kind of least effort at least amount of friction to get on with their day. And the same principles are at play regardless of your business in your industry. And we we actually did it from a customer service standpoint, a survey not long ago in the data showed that actually fifty seven percent of consumers, quote, unquote, dread calling for customer service. All right. So that's available moment. Now, fifty seven percents of consumers dread calling for customer service and other dread picking up the phone and before you go into more. Why is that? Well, the number different things one is that they're being awakened. There are other options out there different expectations that they they should be able to do things themselves that they perceive that they can go to any number of different websites across industries and just get what they need done not just websites, by the way, they can go to their mobile app in their pocket and have issues resolved initiate chats with organizations of having to speak with someone. I think part of it you, and I've talked to the past and the millennial effect, and that's a lot to do with it. It's not restricted to millennials. But there's certainly the highest propensity of of those that prefer to do things on their own, and certainly by text, and and point and click versus, you know, having to talk to someone and it's not talking to somebody. I think it's the process of getting to the person, you know, the phone number and and having to be put on hold and having to push one for this to for that thirty four for that. Or what? Ever. And I also think you know, we say the millennials than part of it is, and I know my kids fall into that millennial age they were brought up with computers in their book bags in their backpacks. We didn't have that. At least I didn't have that. When I was a kid. I mean, it was really cool when I got my first calculator now that ages me a little bit. But I know I look very young. But I I was around when my dad for Christmas gave me a calculator because it was like the coolest thing. And I was like two people in my class had a calculator. But what happened? I think is that, you know, as I watched my kids do their homework and do their research and get information, they're all able to get it instantly quickly, you know, at their speed at their leisure when they want to do it when they need it. And I think that's what's happened today. Is that people expect what self-services by the way today? I just read an interesting article. It's itself service. You mentioned both of us mentioned the checkout line at the grocery store. I believe Tesco is is testing in some of their smaller stores letting self-service takeover and having no regular cashiers. Now. Obviously they're going to have a person standing around to help. If you need help with the self service. But if you look at it that counter, you know, the cashier counter where you normally drop, you know, your items, and they would pick them up and scan them whatever versus doing it yourself at your own, you know, scanner or how about Amazon goal, which I think is the ultimate service is going up and walk out. And I don't know what I think what's going to happen is we're going to lean toward, you know, the Amazon version of self service, but guess what the Amazon effect is happening again. It's going to make everybody want a version of service that is in typical today. Well, it quite right. And if you look at the dynamics if you look at can aware, your interactions are happening right now as a businessman customer service standpoint, you're probably gonna find out that about thirty to fifty percent of your inbound interactions that are touching your agents are actually beginning somewhere else such as your website. So that's the typically thirty to fifty percent she beginning on web. Specifically this not counting your mobile app and chat bots and other things like that before converting into an agent interaction. So these are instances where the customers tried to get the answer themselves and only when they fail are they forced to then engage with an agent, of course, just like you just said it's very frequent when they actually don't even get that Asian. They get something else in the middle. Like an Ivy our system that has the mass those questions, can you please into your sixteen digit account number and just is horrible digital waiting room. Than adage it'll waiting room. I like that. Well, that's a good way of saying. Little value. Right. Right. The customer, and and of course, when they when they do reach an Asian was the first question they could ask you what your account number already put it in. I know that's so frustrating off, and I just want to add any more frustration. If if the customer has already been on the web looking for an answer in doesn't get it. That's essentially the time that they're spending on hold. They're probably not going to be happy that they have to call the agent or the company, and when they finally get the person there's a level of frustration that they have because the first level of support didn't give them what they needed. Exactly. Right. So you get frustrated customers talking to frustrate employees, all they do all day long as talked to frustrated customers, and that's why you see one of the reasons waste agent turnover notoriously so so high it's a very demanding challenging job when you when you're faced with us day in day out. And so there's no winner in this narrow and so the way that we need to address it is to rethink that that self service strategy altogether. The way most businesses have organized their self service until now is to serve up in some way in some section of the website. Whatever information they think they can make available and organize it in a way. Hopefully that if you can find that section of the site as a customer, you can navigate through and hopefully find some article some download some mentioned that could hint you toward the right? Just direction right? And it's organized in a way of how the business currently thinks and just kinda dumped up and now the customers the deal with that that way of thinking or organization, and it it it just fails. They're not finding what there is a -lution is. So the the way that to change this the customer shouldn't have to go find a resolution the businesses. They're doing a best are actually having the self service, go find the customer, and so as your customer opens up the mobile app, or as your customer touches your website and typically for many businesses are there cookie authenticated as doing this. You know, who it is why wait for them. If you know, for example, that they're, you know, five to seven steps in a service journey. Why force them to go try and find answers on the website? Why wouldn't the website say hi Jana? I is good to see your back. Are you enquiring about your your current? Service in where you stand in that process, wouldn't that be more empathetic and closer to that moment of need. Oh, and it's it's it's customer service. And that's exactly what this is delivering a better service. It's delivering a friction free level of service, and it's all done through self service. So we're talking about rethinking the self service experience for customers we're talking with Jeff Nicholson who is the VP of Sierra product marketing for my good friends at Pegasus Dems. We're gonna take a short break we come back. We're going to talk about more of the strategy of self service, and how it can enhance the experience of the customer and also create more loyalty don't go away. We'll be right back. If you like what you're hearing on amazing business radio. And I know you do then you can get much more of this information. All you have to do is go to my website, hike and dot com. That's WWW dot H Y dot com. Fill out the subscribe to the shepherd letter form and each week. You will get an article that contained a business tip stories. Much more all about customer service and experience delivered straight to your inbox. Thanks for listening. And don't forget to always be amazing. You're listening to amazing business radio with bestselling author and customer service and business expert, chef hike, we're back on amazing business radio Jeff Nicholson, talking about rethinking self service. And, you know, hey, it makes a lot of sense. So our customers are partially into the journey. They've been looking at something. There's no reason why the computer can't recognize. Hey, so and so is back or there's no reason if the customer finally makes it to a human being because they're forced to do. So because they can't get their answers that that person can't say, hey, I see you've been on our website, looking for whatever I see you're on question number six of our form that you need to fill out, you stop you. Call me is that what you're calling about. And that's the kind of thing we're talking about is that right? You nailed it. And we very silo often our thinking and the interaction by the perception of the employ- has only just begun. But to that customer it began, you know, forty minutes ago, while they were trying to find that information themselves and only then failed and you touched on something. I think that's incredibly important when we think about self service. It's not just getting self-service into a mobile device or into a chat bot or into a website. For example. It's having a self service experience that frankly is channelised we've talked about that before where right? You should be able to move across channels, and I think of them in some sense also as digital footprints where as you're touching those web pages and pieces of web content trying to find an answer and move into another channel it could be that. I the are could be agent those channels should be able to pick up exactly where you left. Right. Right. It should from one to the next by the way. I bet there's an answer for this is their software that pulls all this so here, and no there is. Okay. Let me guess who's involved in that type of software. But here's what I think the perfect picture of. That is doesn't matter into your point channelised means the customer doesn't care what channel you're on. And they don't care if you've offered five channels or twenty channels ages care about can they connect with you the way they want to connect with you. So, but let's say there are channels. There's everything from your your typical coming in on a phone to an Email to a text messaging app social media channels. Is there something that would bring it all together? Not to a dashboard, not to even let the agent know. What channel it's coming in. But it just says here's the question. And then the agent can either type back the answer, or or, you know, put in some type of an asset to send back, and it sends it back automatically to the right channel that the customer was onto the first way. So they agent may never know what the channel is. And I'll give you an example of this in real life. That happens to me. Me not with any kind of automation. But as you know, I'm very very active in social media. I post on multiple forums and social channels and at the end usually twice a day. If it's a pretty average day it's twice a day. If it's a slow day. It's once a day, I get an Email from someone in my office that says here is everything to respond to and it's just here's the question, or here's the comment, and it's a bunch of copy and paste, I don't know whether it's on linked in whether it's on Twitter, whether it's on Facebook. I don't care. My job is to just answer that question, I sent it back and then miraculously it shows up in the right channels. Now, we're doing this all you know, with manpower or woman power human power if you will. And that, you know, someone in my office is actually then reposting my answers that way I don't have to go on five different channels and monitor everything my job is simply to respond to the customer, regardless of the channel they're coming in on what we're talking about. Now is a digital version of that off. I mated version of that. If you will is it out there is it that clean. Well, it is if you have the right strategy. Exactly, right. Let that's of course, the technology that it brings to bear screen for its clients. And the the key is that everything is orchestrated kind of in the center, independent of the channel you have aspects of real time Omni channel I that. Again, isn't just decision making, you know, behind a website, or in that mobile app were guiding that chat bots or even agent, it's essentially in the center governing the mall and providing instruction to all of these things as to what the right thing to do next is we think that the next best action and the action that you wanna take is all about the customer journey isn't it like we've been talking about. It's not about the channel at all. So the the instruction that you passed resolve their issue really is fundamentally the same. And so govern them governing these things in each channel. Separately just doesn't make sense anymore in this. Why organizations haven't been able to scale? So the ones that are taking this approach with not. The the kind of artificial intelligence, but even concepts such as the dynamic case management that is going to orchestrate that service journey and that process across the organization independently they they should be centralized. And if you design them once properly around the customer journey and then activate them on any channel. That's when you can move across channels finally with those digital footprints and syncing with the customers really needing serving up that right conversation. And then next best action wherever that customer moves to. Yeah. I mean, that's that's the key. When that happens, you're almost in service utopia, maybe that's another a good title for a white paper. Or even a new book service utopia? What did they founded like? Yeah. So we've been talking, and I know you, and I it before we jumped on the call here and the conversation we were talking about some like the effort that customers are making what we're really trying to do is reduce effort, reduce friction. You just came out with a white paper that talks about reducing friction. I have not seen it. You just got me excited about it. Can you tell us a little bit about it? Well, yeah. In in the paper, we really breakdown in examine that that topic is mentioned the Frisch. And we we hearing a lot of organizations say today, I wanna have a more friction lists experience. And it's become a bit of a buzzword of like Omni channel had been. But if you look to in in asking, okay, so what friction is there? What are the specific types of friction and points of friction? Can you classify them? There hasn't been a lot out there today. So what we've done is through some friends that analysis of organizations that are taking his on really uncovered that a couple of things one. There are two sides of friction friction. It means to party to things rubbing against each other. And that's when reads rich, right and those two parties are the business, of course, and the customer and the frictions felt on both sides, and it's not just the customer journey that has friction socio employees journey, and we uncovered there actually seven different types of on east side of that equation. We've touched on a few of these things today so on the customer. Of things like duration. Why why did things take so long memory? I have to repeat myself again, and again within the same channel or even across him visibility. Where do I even stand in the process, and there are a number of others in the mid same thing. Applies for your employees that are dealing with it and the paper drills down to really uncover that you know, doesn't have to be that way anymore. There are in fact, rapid resolutions to each of these things where can we get this paper? I know where I get it. It's in my inbox right now. But I haven't seen but working the rest of the world get it. Sure papers available Hege dot com. And if you scroll over to the customer service page, you will find me debatable bears resorts for you. It's paper titled achieving digital customer service transformation achieving digital customer service transformation. All right. We're gonna take another short break. We come back. We're going to ask a couple more questions and wrap things up so everybody. This is amazing business radio Bill away. Good customer services. Now, an expectation don't provide it you'll be disrupted by competitor Dutt's. So what can you do the stand out? Well, that's the focus of my latest book the convenience revolution. How to create a customer service experience that disrupts the competition in creates fierce loyalty the goal is to reduce written and be convenient for your customer self. If you're ready to take your customer service to the next level and disrupt your competitors. Well, this is the book for you. The order the book, go to WWW dot B convenient. Dot com. That's B convenient dot com. It's time for you to join the revolution the convenience revolution. This is amazing business radio with ship hike in. Back on amazing business radio talk with Jeff Nicholson of Pegase systems. And that's a great report you need to get. We just talked about it. We'll make sure that's in the show notes. So that everybody can just click on it. If they want to go to the website, which by the way, if you don't know the website. How could you not know amazing business radio dot com? All right. So we've been talking a lot about self service. We're talking a little bit about friction. Jeff, you have another concept that we want to take home be as we end this show. And it's about proactive service. Let's talk about that. Well, you you had a phrase earlier on around service utopia, and we don't want to fall into the the low that even getting self-service, right? This new we've been talking about is the ultimate answer the customers actually want. If you take a close, look, they're actually wanting you it's been even closer to their moment of need, and they want you to ideally be proactive to the point where they shouldn't actually have to reach out of finger and come to you for the answer and more and more they're expecting and hoping that ideally using their data to sense kind of what's going on and reach out to them before they have to reach out to you. And some that are getting even better I thinking, you know, I don't want to wait until they stumble and have an issue to reach out proactively they're saying, can I be preemptive. And can I actually listen to data using all this fancy AI event detection, the people are reading about today and sense? You moving toward a moment of need before it even happens. And can we actually help resolve that issue before that that that, you know, mobile Muda, Kurtz? So I'm going to get the most generic example of this in the whole world, the most generic example, you're at a restaurant, your water, you've been drinking water, and you're not quite to the end of the, you know, there's a few, you know, gulps left in that little water glass, and before you drink it all the way to the end a server comes over with though, you know, the water pitcher and pours water and fills it back up. I call that proactive service. You're not waiting for the person to say, excuse me. Can I have some more water? And by the way, it only takes a second to get it. But why even put him through that pain just be there when they need it? And now we're able to do that at a digital or or would call automated level if you will. There you go digital water. We'll call it. Now. Digital service utopia in digital water. It's good. We're coming with some great ones today. So, but it, but that's what you're talking about. How do we get that close? So I think you mentioned something really important. You said the customer has to give you the data or you have to be able to read the customers data. So the other day I was at a conference, and there was a company they're called carbon carbon makes digital printers and carbon used to sell you the printer and whenever you are low on supplies. You would call them up. Now, this what about to share with you isn't new it's been around for a while. Well, now, you don't you don't actually by the printer you subscribe to the printer which means that it's their printer. You just get to use it for as long as you keep paying for it. And you're hooked up to the internet. I guess, and they are monitoring everything they know when you need more, whatever it is that you, you know, make in the three D printer. You know, if it's a plastic or some type of material they know if there's a part that's going to break down, and they are proactive in monitoring, and they actually caught proactive service. I believe is what they call a proactive maintenance, excuse me, or predictive maintenance that may be the actual term they use where they can tell you before the part breaks down, and it's about to break down, and they will send you the part or send somebody out to fix it before it breaks. And I think this is what people are going to one in every area of their lives. Couldn't agree more. And they're they're the experiences that were all being exposed to on on every front, and it may only be in specific use case it industries, but it it is not gonna take long before those expectations blur into your own industry. Yeah. And businesses today have to be begin watching that ball and begin devising strategies around. So there's so much to get excited about I know our show, and I've been really focusing on this for for quite a few years now, it's just about customer service and experience, and sometimes we talk about the people to people experience. Sometimes we get into this. What I would call, you know, we really even hardly touched on artificial intelligence, but it plays a big part of this. So we're starting to wrap up we could talk for hours and hours, and that's why you've been on the show three times. Now, we go with the one thing question at the end here. What's the one thing? You want to leave us with one idea? One thought something you wanna make sure we remember when we finish the show today. Oh, I I'd say that you don't need to solve it overnight. We talked about a lot of concepts here and some of them may seem very futuristic some, but this they're number one. There is technology. Let you do this today. Technology is no longer the barrier. Your and a managing change organization is really the the only thing holding you back and will to get going in. So as you devise your strategy to keep, you know, keep in mind, visually talked about understand you're not going to be completely transforming and and the entire organization overnight, but you have to start somewhere so pick a channel pick a journey. And test it out and just get going, and, you know, pushed for something to be different in ninety days. And what could that be and just begin that step of transformation? That's my incremental increases. Look for the low hanging fruit. What might be easiest to tackle at first and jump on that one make your list pot. It out prioritize it and move through one step at a time. Great advice. Jeff. And this is why we call it amazing business radio. You've been listening to Jeff Nicholson who is the VP of CRM product marketing for Pegasus Dems. We've been talking about everything self service and friction and proactive service big show today. Thanks for being here. I really appreciate it. And it's an honor to have the first person do three Pete. Always a pleasure. Chef any. All right. Thank you everyone. Another exciting interview today, we're gonna have another one next week. So make sure you come back this shop hike in for amazing business radio reminding you always be amazing.

Jeff Nicholson Pegasus Dems Las Vegas Pikine Chappel Amazon shepard vice president of CRM product Twitter Tesco Jana Facebook Pete Omni Frisch
Jim Kwik | Limitless

The Good Life with Stevie & Sazan

1:30:15 hr | 2 weeks ago

Jim Kwik | Limitless

"Thank you for listening to this. Podcast wine production now available on apple. Podcasts podcast one spotify and anywhere else. You get your podcast. If you have a family relying on your income you need life insurance. But finding the best quote shouldn't take a lifetime that's where policy genius comes in. In minutes policy genius could save you fifteen percent or more simply by comparing quotes from america's top. Insurers wants you apply. The policy genius team handles all the paperwork and red tape to save on life insurance and get protection for you and your family head to policy genius dot com today. Tgi fan welcome back to another episode of the good life manual. Twenty twenty one. We're off to a great start. A crazy start but says a y'all we have never taken a family vacation away from the good life away from y'all i mean it's like we're all on vacation right t family the family. We're taking a family vacation where we're actually taking our girls on vacation for a couple of weeks this summer but we realize a lot of the time on this show. We talked so much. So much about unplugging creating space creating balance and so that is exactly what we need right now. Suzanne and i looked at each other this spring and we were like we need a little bit more space a little bit more balance in our life but honestly we needed to so that we can show up to be our best for this show and for everything the content wise that were creating so we are actually going to take the first extended hiatus from the good life. But don't worry we're not leaving you empty handed. Of course we have lined up for the next eight weeks a wonderful lineup of guests that have actually been on the show before we are replaying episodes from jim. Quick to bob golfed. Kelly hlavac some of our favorite episodes. You may have never heard before and if you have her trust me. They are worth hearing again as well as our until love story. We're going to be playing that for you. Our most listened to so of course we have things lined up as we're away. We're going to be thinking of you. We're going to be thinking of this show and how we can make this show even better when we come back for our three year anniversary which is coming up for the good life. We've got wonderful things in store fan. So thank you for bearing with us while we're on this break. We love you will be thinking of. You will be thinking of lots of fun things that will have in store when we come back. But of course we've got episodes lined up for you so with no further ado. Let's get into our first run back episode of the summer. Stick around him. It's about to get good. What's a tgi. We have one of our favorite guests back on the show with us. You all know him. Mr jim quick. Jim how're you doing doing fantastic john so glad to be here with you both. I hope everyone is listening. Is is doing well. And we're we're safe and everything else that you need. So i'm looking forward to this conversation. Yeah we we have to last time. Had you in studio obviously with everything going on. We're not seeing your face in studio but last time you blew all of our minds. The power of patterns was the episode fam- and so many people were re listening to episode. One of our most listened to episodes but today family are talking specifically jim about your new book. Limitless upgrade your brain. Learn anything faster and unlock your exceptional life. Okay there is there is. There is so much that we've got to cover today and jim. I'm going to let you riff and we're going to get into your new book and all the things that you were uncovering here. But i i wanna go back to something because we are still in quarantine. I remember last time something that you did. That really caught the attention of saz. And i was your morning routine. You're you're exceptional morning routine right. During corona virus. So many people. I think have been thrown off their routines so i just wanted to ask you really quickly Are you doing anything differently in your morning routine. Have you changed anything up. Have you done anything different to keep yourself taking cold showers. People are probably wondering what that called shower thing is out vested in in this conversation but to be back with you and Yes we are courting you know though the metaphor music right now with clients and with our community is that we are cocooning because part of learning is one of the ways we learn faster. And i know we've talked about speed reading and learning languages. Remember the best brain foods in the past patterns and genius. One of the things is that we learn what really wealth through metaphors when learning is really taking something. We don't know in connecting it with something we do know and the metaphor that i'm using for this. Is this metamorphosis. Meaning that we feel like we're going through a life cycle kind of like a caterpillar going into a cocoon and you know simple story would be like Because we're in the coon. We are along with our thoughts. Were alone with our fears. Were alone with our dowd's we might be feeling alone. And so how do we make sure we come out of this. You know as best as we can so we could turn into that metaphorical butterfly and smarter. Wiser maybe a little stronger because of it and I'll talk about five things in my routine that i'm really focused on and i think everyone should appear to benefit from it and now we're talking about a butterfly. It's interesting because it reminds me of a story that matt imagine a girl in her in the backyard and she's playing and she comes across a caterpillar and she's enamored with the caterpillar. Edgy runs inside and says mommy daddy. Can i keep the caterpillar. can i keep it as a pet. they say. Of course you can hear is a mason jar. You all we ask. Is that you you feed it. feed it. Leaves and the girl runs out put the caterpillar in the jar pizza. A lot leaves inside a jar as well as some tree branches and the category goes to work and just starts eat. That's what county do they loved. Leaves and Any grows and it grows and then one day. The caterpillar climbs up the tree branch inside the jar and starts spinning a cocoon around itself and the child is just fascinated by this. Never seen anything like this before and Watches patiently each day. And then one day as you can imagine the creature starts making like a little hole from coming from the inside going out and the cat of the creature is struggling a little bit and in is really is having a hard time getting through this little hole in the cocoon and so the child runs into the house and grabs a pair of scissors and walks back outside. 'cause knows that that she's not supposed to run in. Maybe the little girls thinking like you know. She doesn't want the degree to struggle. And she snaps the whole open for the creature come out and immediately as soon as the whole opens the creature comes out. It's not doesn't look quite like butterfly. It looks like a butterfly but it looks a little different. The the body very swollen the the wings are very shriveled and she's expecting to fly away or just transform into this butterfly that she seen in the garden and doesn't and so she goes a little little weepy into the house and ask the parents. You know what happened. You know thought it would fly. And and she explains what she did in terms of cutting the whole in. And i'm the parents explained to her that it was very important for the for the butterfly to be able to come out on. Its own sound because when it goes through that tiny little hall it actually pushes the fluid from the body into the wings and nourishes the wings wings could be strong so they could be whole and fly and And it's kind of like that metaphor little bit we feel like we are in a cocoon and while the is in the butterfly the growth happens in coon. And so my heart goes out to anybody right now who feels like they're going through struggles and difficulty and You know in trying times and you know. This is a a cycle right. I mean this is a global cycle that we never encountered before. If you're going to a whole range of motions. I would honor and know that this is part of the human experience. Don't discount it. You know as i give these tips. Some of them are like you know you know be able to resolve and learn new things. I don't want people to think like you have to do any of these things you know. If you're going through emotions choices like there's There's a quote. I opened the book. The from a french philosopher that says life is the st between the b and the d life is a see between the me and the d and people are thinking. I'm speaking owed and tongues but be young for birth. These stands her death and see life stands for choice. And you know we are a lot it is. I got truth. Bumps the united states and saying it out loud. We are the sum total of all the choices we've made to this point. You know where we're going to live. And what are we gonna do. And what are we going to eat. Or what are we gonna watch. What are we gonna listen to. Were gonna spend time with all these decisions. And i really do believe deep down that these difficult times they could define us or these typical times us or these difficult times can develop us ultimately decide as we had the power of our own choice. A matter what's going on in the external environment we always have a choice about our internal environment and so when we talk about being coming. Limitless limitless for me is not about being perfect. Limitless for me is progressing beyond what you believe is currently possible for yourself and your family and sometimes the limit that holds us back from this change or growth sometimes is trying to cling to a world that was like that caterpillar to think that this staying the same rather than progressing in continuing the cycle and so when we talk about choices i would say that they're five things we could be thinking about in terms of our routines and again. This is just some some advice. you don't have to do all of these things. But maybe you have some options. And i'll you know with the two of you. Know i always alliterate everything. And everything is an acronym or something. The pneumatic to make a very memorable. Everyone listening to take some notes because just like an apprentice episode. Murga go through. And i hope people take pictures like i still get tagged every week from people who said that episode of ours things. We would love to see that in your big takeaways and screenshot and ensuring antagon- on it and will obviously be posted a lebron james copy of the book with with with one person as a gift So five cs number one will this really rapid fire because they're pretty self explanatory. When we're making choices. I would say number one in no specific order. The first sees clarity. You know. I believe that solitude is a wonderful time to check in with ourself. That sometimes when we're going whether you're a parent you're entrepreneur. You wearing each different hats going sometimes one hundred dollars an hour and when you have moment to pause and really reflect to make just check in with yourself and and just check in to see things are aligned for you if you're going in the right direction and one of my clarifying questions very simple is what's most important to me in whatever what's most important to me in my life what's most important to me in a career what's most important to me in family. What's most important to me in my contribution of what's most important to feel fulfilled my spirituality and those clarifying questions i believe. Self-awareness is a superpower in wendy. Get a pause to just check in with yourself and just next with what's most important to you so you've asked what's most important to you which you find your values. Hey fam- i've gotta tell you something that i'm doing for stevie for father's day coming up. Have you heard of the app song finch. So it's this app that has basically allowed you to create your own custom song like seriously with your own lyrics and melody everything and it just takes five minutes so i went on song fitch dot com and i got to select like the music genre which i tried to go with like stevie vibe and his style And then you can actually pick the perfect musician to bring it to life. I heard about it actually through a friend. And i learned as i was researching that they've got over like two thousand five star reviews on trust pilot and i just feel like with father's day coming up i've already got him like in the past like the watch or the cologne or i wanted to do something a little bit more heartfelt something more personalized. So that's why. I decided to go with a custom song now. He doesn't know this yet. But i can actually let you guys. Listen to a short little snippet right here you mean to me and you so frisch. We've i can't. I can't get enough i just i just want to daddy to my babies. You know you know on your lady so coming coming coming tissue baby wine job three times swarmed osteo is. I teach you every night shame. It's a great gift for father's day for any of you guys are looking for something creative. Icee get on song finch. It's really awesome for any occasion. Now songs are normally two hundred and forty nine dollars but this week there fifty dollars off so it's going to bring it to one hundred ninety nine with the code. Good life they're going to hook you up with a little discount an extra twenty dollars off. That's a total of seventy dollars off the perfect day gift. So if you wanna try it out visit song. Finch dot com that song s. o. n. g. f. i n. c. h. dot com and use the code. Good life for that seventy dollars off. It's the perfect gift. Y'all man i can't wait for it to fully come to life stay tuned and then a second question i would ask is are my actions aligned with my values to just to check in like if you evalu- love growth their contribution adventure are your actions each day consistent with fulfilling those values so that that's just one example getting clarity number two while we're kooning the second see i would say is care and we've all heard that self care is not selfish and when i'm talking about care i don't mean just physical hygiene although we know we should be washing her hands and six feet distant and sanitizing everything but also. I wanna remind jim gordon besides physical hygiene is also mental hygiene. And getting in you know. We're talking about mental health. A big part of it is what we're feeding our mind on a regular basis and here's where unaddressed. Something very sensitive in terms of the news and again. I'm i'm i'm a coach. I offer some some some advice. In terms of getting people. More choices might my challenge. Sometimes is that the brain is hardwired to look at threat right. It's gonna it's going to tune in at seven o'clock at news says to this or else your family's in trouble right as opposed to the happy things that are going on right now. Your amiga is always on. Its wired to pay attention to things that could hurt you and so my challenges and i have no problem people knowing what's going on in the world at your choice again either that your freedom that you have is my challenges that if we always feed our brain. What's dark and threatening. We start to see that everywhere. Meaning that we know. There's an algorithm for instagram or facebook. That if you liked and commented on every on another dog post you're gonna start seeing a lot more dogs because that's the algorithm it's gonna feed you more of what you're engaging and if you're engaging in the news all the time and just all of the ammika darkness for for lack of a better word than your money. It's going to start feeding you more and more just like the algorithm on instagram. And the challenge with it as you can't consciously attention to everything and we talked about in the last episode that your brain primarily deletes things. Because you can't be overwhelmed with a billion things you could be paying attention to and so if you're if you're algorithm is looking at what's wrong and what's the problem is you're not shining your light on which you can grateful for here are not going to be shining light on possibility. He might not be paying attention to opportunity or your blessings and so on just making a conscious everybody is that we are responsible. That are passed. Whatever has happened has gotten us to where we are and we are responsible and then we own our thoughts and we own where we are right now so we have the power to make things better and so i would just say that if were not to overindulge in anything and always just even if you're people are net flicks inning in for six hours. And you wanna do that. God bless you that your choice. And i'm saying that task yourself. Maybe a question is is this serving. My hyland's good is this. Is this moving towards things that are most important to me that clarified. And so that's all i ask. People to do is just do things. Mindfully as opposed to just doing it out of default. You know same thing in terms of what we put in our bodies were stressed with. You just grabbed the junk food right and we just turn on the tv. 'cause we wanted distract ourselves and again using for entertainment using for joy. Amazing do that but do it fully do it doing with consciousness because my the challenge when it comes to your brain is chronic stress. Shrink your brain. It puts you in fight flight threes. And that's not the optimal state to to learn grow and the be feel fulfilled in connected with the world and chronic. That's chronic stress and chronic ear actually compromises your immune system has a whole area of science on psycho neuro immunology. And if you're always in a fearful place in actually more of makes you more susceptible to colds flus to biases and so make sure that. While we're sharing i guess physically used his binding but also exercise some mental hygiene. And just stand. Guard your mind me. Clear conscious choices. we've talked about in the past all the brain foods and optimizing your sleep and everything else that we talk about in chapters of the book but just be conscious of where we're tuning into the third city. After clarity and care i would say is contribution. What a wonderful time to make a difference when people are struggling and stuff ring and the antidote. I really feel talking about butterflies. I can still to this day. Every time i go on stage. I still do. It's poll. That gnome in my story in the previous episode that i grope with learning difficulties and traumatic brain injuries. My superpower was shrinking down and becoming invisible. Because i thought it was broken. And i didn't want to be called on in class behind the big in class so i wouldn't get the spotlight and so you know going onstage as an introvert not extremely comfortable but i get butterflies but a moment onstage. I just focus on serving and be able to contribute and automatically the fearless disappears. And i really do believe services the antidote to fear and so and one of the things we could do is has That's a question you know. where can i put time. Mitalent might treasurer to to make a difference to contribute and it could be something simple leg face timing neighbor to might be older and more vulnerable. At this time. They might be alone. They need food or help. Can uniquely contribute for me on for example on instagram and facebook. We've been doing regular all study hours because we know schools non in session. So i'm teaching students on how to learn a subject that they're not taught in school. They're taught what to learn how to learn or how to focus on how to study. So we're just doing that and making completely we're contributing you know with the proceeds of her book we're donating one hundred percent of all author proceeds in royalties to build schools for young girls and boys who don't have access to education and buy health aaron clean water but that's our way of contributing. So how can you contribute time talent treasure and it helps you because you know what you give the. You know what you get back is on something so much greater and so that's contribution and then finally formed five e. clarity care. Contribution foresee is creativity. And i just feel like that. What's something you've always wanted to write our war music. He wanted to be able to compose or art. Or you've always wanted to make up that blog or you wanted to be creative is even before going on in the world started a lot of careers and jobs were going to. Machines are going to be automated. They're going to artificial intelligence. And and what makes us human is the things we create. you know. That's not gonna go to jean our creativity immagination and i do believe when i talk about being limitless the limitless resource. We have on this planet. Is the human mind i know. I don't believe the sky's limit. I think there's no limit on your creativity. There's no limit to your imagination. There's no limit to our ability to solve problems. There's no limit to our ability to get together. And there's no limit to human determination and in trenton talking about creativity. But if you look at historically some people might not know this but it was during the great play that shakespeare wrote macbeth. Who's during the replay that he was socially distanced himself that he wrote antony and cleopatra. It was like a personal renaissance for shakespeare during the plague. When closed on the universities in london that isaac newton had to go home and one day he was sitting in his yard underneath the tree in and apple fell on his head. You know the story. And he came up with theories of motions theories of Abadi and that was extremely creative time. And i'm not saying we use these a world shaking like that. But what is one thing that you always wanted to create and and you wanted to start and maybe you could use this opportunity to be creative because i really do believe when people say they are burnt out. Because they're doing so much. Some of it is not because you're doing too much some f burnout pumps from doing too. Little of what makes you feel. Alive and creativity is wonderful yes. Creativity is a wonderful sparks and flames at that really nourishes more our soul. And so how can you be ready to be your own way. Okay guys. i recently learned through our show. Actually story worth dot com now. Story worth dot com. It's actually a pretty genius idea. And i'm like dang it. Why didn't i come up with that. Don't you love when that happens when something incredible comes out into the market. And you're just like man. I should have thought of that yet. I'm having one of those moments because what story worth has done once a week. What they do is like they can email you questions like questions that you would never think to ask. And it's like pretty like sweet sentimental questions about maybe somebody in your life and then they simply reply with the story which is shared with you each week and then at the end of the year the stories are all bound up together in a beautiful keepsake book that you can actually gift. I love that. I love that it's basically a company that has allowed you to preserve your memories to feel more connected with your family and it's like this weekly accountability. That's allowing you to dive deeper into really think about loved ones especially what loved ones that live far away. This is something that i felt really inspired to do. Because you know with the pandemic and everything that went on. A lot of families have just been disconnected. Because of that and with father's day coming up. I thought it would be an amazing partnership to share with you guys here on this show because you could give your dad or your special someone in your life The most meaningful gift which has story worth you can get started right away with. There's no shipping required. And you all you have to go to story worth dot com for slash. Good life. they're gonna give you ten dollars off your first order for our good life fam and you can dive deep sort of learn more about their online service. And it just really what i love about. It is that it just helps your dad grandfather father-in-law every father figure in your life right now with father's day just like share stories through thought provoking questions. Things that you wouldn't think about and their memories in their personal thoughts and it's just it's a really great keepsake. That can live in the family for years and years and generations to come. I just want to add to that. I recently looked at stephen. I was like man in the world that we're living in today everything being so visual with photos online and things like that. I'm like we need to like actually start keeping something in the flesh like of the actual booklet or something where we can pass it down to like our kids kids and their kids and something that just as more thoughtful. And so i love that. They've created this whole system and service for you. So they're doing the legwork and they've helped numerous families learn about each other in profound special ways and their testimonials will practically move you to tears. I mean you've gotta get on their site. Check them out and and enjoy that ten dollars off its story worth as t o r y worth w. o. r. t. h. dot com for slash. Good life check it out and happy father's day and then finally the fifth c is capability capability. Which is skills you know what what have you always wanted to learn. And we have unfettered access to everything but through podcasts through youtube through through all this stuff on we can learn you know salsa or learn how to code. You can learn so many things and in you have to do this. But what's on your to learn list. Would you want him. What were the books. You've always wanted to read. That have been sitting on your shelf but yemen ready and they become shelf. Help not not self help in terms of the as i think. Excuse siren in the background. I'm in new york city of all places to be cocooning which is wonderful times have practiced building her. Know your focus muscles in every time. There's opportunity distracted as an opportunity. Is i think the most important ability to throw learn is learning how to learn because if if there was a genius grant you anyone wish but only one wish you would ask for infant wishes right and now goal but if there was your house you're learning jeannie and rancho anyone learning with women be of asking for infinite wishes. What's your skill. Do you wanna learn. And i think the answer would be learning how to learn because if you can learn how to learn and apply that towards any grant all of your learning wishes. He could apply towards math or money or mandarin or martial arts are management or marketing. Everything gets easier so capabilities. What have you always wanted to dive into. And so those are five things. Tinder question about in terms of my routine i would add is sixty pages. Spontaneously is consistency. Because that's the routine some people who are working from home. They're not used to working from home. There's new set of distractions and having structure we'll give you you know productivity up your performance. It'll help you with your peace of mind especially a routine around the first hour of your day and the last hour your day. I think that that's more. So i have actually added more structure during this time. Because i feel like having that structure gives me more freedom and peace of mind because i feel like biorhythms circadian rhythms when it comes to sleep and everything else. You're you're you're you're monning loves that consistency. And when i by the way. When i say clarity care contribution creativity capability. You don't have to like devote hours during these things a small simple steps like you know five minutes. Ten minutes meditating on in journalism about what's most important to me alive self-reflection care could be something like going for a fifteen minute heights in order taking Time for yourselves pretty some white space contribution has to be a couple of phone calls connecting with people you love. Creativity could be just been ten minutes. Writing or reading poetry or creating music capabilities could be just spending ten or fifteen twenty minutes reading a new book on subject. You've always wanted to learn so this after to be earth-shattering it's just little by little comes alive. Haytham what i think is so cool. I've been in the beauty space for eight plus years now getting to try products getting to review products and even getting to like figure out where some white spaces in the market where it'd be really cool to see some products and one of those areas. I've seen that when it comes to hair we all know not everybody's hair type is created equal and so sometimes when we tried to get into a healthy hair care regimen. We just realize it's not working for us. And so i love that. There is a brand out. There called pros. P. r. o. s. T. and what they've done is they've created customized hair care products for people not hair types. And so you'll never have to compromise on healthy hair goals because every one of their products is actually formulated with you in mind. Their freshly made to order products. They're designed to transform with you throughout different seasons in lifestyle changes as we know because there's no such thing as using the same product all day every day in for years and years to come in my book. At least i've seen in various seasons when it comes to if i'm pregnant even when certain weather seasons where it's like more hot outside more humid. I've noticed i've had to adapt into change up a little bit like what i'm using in. My beauty routine pros creates custom. Shampoo and conditioner is based on your personal hair analysis and through their algorithm. They have this online quiz. And it allows you to dive deep into every conceivable factor that affects your hair and health. It's actually a pretty cool quits to take so even if you're like you're not in the market right now looking for shampoo conditioner i say go on and take their quiz because it really it allows you to sort of get to know yourself in a new light. Get to know your hair a little bit. They've got over fifty billion formula combinations by the way so that the result is a unique blend of ingredients that caters to your every strand and follicle they're also clean and responsible beauty. Love that and every one of their formulas is sustainably source and cruelty free. I've had a chance to actually try some of their products. I took this quiz. And truthfully love how anytime i use their conditioner. Oh my gosh. My hair just instantly looks and feels so soft shiny and it was all just formulated from this quiz. That i took so If you wanna get on and take the quiz highest jesse do that. It's free and you're going to get fifteen percent off your first order today. If you go to pros dot com forward slash good life. You're gonna take that quiz and get that fifteen percents off. Just put that forward slash good life in there And yeah interested to see what your results are gonna be so feel free to tag me and share that with me to online. It's pr e. dot com slash. Good life. enjoy that fifteen percent off. I think you answered the question. That i wanted to ask because i think so many people you know. Listen to you. Go through that list especially including us just saying. Wow you know that makes so much sense. There's so much clarity. And that's one of the things but there's so much clarity that is brought when you're going through that list and so many people right now are outside of their normal routine right and they've kind of been thrown off a eating more junk food than there used to because they see the pantry ten times a day or maybe they're not motivated to work out because the gym is not there and so they've been thrown into this life tornado but at the same time. There's not a lot going on. So it's it's like this slow tornado right. And i think you've kind of answered this question but to go a little bit deeper. How can people motivate themselves to begin this process. And i know you've talked about this in our previous interview in you. You're really good at putting motivation into a new perspective. Can you just go through that again. Abso absolutely let's let's talk about this. This actually brings us right to the limitless model. Which is the heart of the book. This book when i originally wrote it in was ready to turn it into my publisher was a book on methods. How to re three times asked her how to learn. Languages have been able to focus. Concentrate very important superpowers to have today. Then i asked myself. This question will one hundred percent of the people who read this book. Get the results. And my honest answer was no because it was missing to ingredients and so i went back to the drawing board and i created something called limitless model and the limitless model. Big component of. It is human motivation. So i'll explain the model and then we'll go deep into motivation. Because i think my my challenge is a lot of people know what to do. But they don't do what they know right. We know we should do these things. But we can't get ourselves a what what stops us. Let's do a little interactive exercise with everybody who's listening what i want you to do is take out a piece of paper and i know i know some people are working out or they're cleaning the house or they're doing something else. This would be worth. Because i'm gonna give you a three part framework that not only will show you how to learn anything faster. This three part framework will literally show you how to unlock your potential. And i know it's a really really big claim. So here we go. I want everyone to think about in the area of your life where you feel limited and it doesn't have the focus of my book happens to be in your learning in your memory intelligence reading speed but it could be any area we life. Where do you feel like you're being held back. Where do you feel like. You're not making progress even if you're working towards it or were you feel like you're not motivated. So where do you feel like. You're in a box. Is it in your career visiting your income. His it in your relationship. You're maybe not advancing are progressing. Feel fulfilled there or is it in your personal physical. Wellbeing is your spiritual trout. Where do you feel like there's barriers and borders and what you think about that box and a box is three dimensions right. And so the three forces out cheap you in that box and these are the same forces that will liberate you and let you to be able to to escape and be able to advance and so i want everybody to think about it so it becomes very personal to you and so this is how we make relevant. Think about just one area of your life where you feel like you're limited that even if you're working towards something you're making progress now when you have that on the piece of paper i'm going to help you to draw out the this. It's the limitless. Model has three parts and i want wanna draw three circles but i want you to make these three circles intersecting so it's they call it ven diagram graham. It kind of looks like mickey mouse where you have two years that are intersecting anna face so you have three connecting circles and they all overlap with each other hand amon identified these three circles and again. These are the three elements to becoming limitless. First circle is your mindset. And i'm gonna define your mindset very practically as a set of assumptions attitudes. You have about something so it could be your attitude in sumptious about how the world works. It could be your attitudes assumptions about yourself. It could be your attitudes in sumptious about learning okay in so what would fall in the circle. Are things like what you believe is possible. Another thing that fall in the circle is what you believe or capable of because you could leave something as possible. Maybe people have seen me onstage. Memorize andrea people's names in an audience or hundred words under numbers usually as possible. But you might not believe you're capable of it right maybe also besides what you believe is possible which believes you're capable of is what you believe you deserve. It could be a big also a lot of people so put that in that circle because the last three m's the first emmons mindset. The last m as a spoiler are the methods right and so i could teach somebody a method on how to remember names but if their mindset is. I'm not smart enough or have a horrible memory. Then you know that the methods can assist going to still keep them in that box right because of their mindset and that's where the limit is now the second m b after mind senate before methods another circle is your motivation and when i wanna talk about motivation. I'm gonna put a spin on it. That's different than to answer your question. That's different than me. What we've heard in the past motivation typically okay so in mindset. I talk about the seven lies to learning in human potential and alive from me is not it's stands for its acronym. Obviously limited idea entertained. That's what alive is a limited idea that you're just entertaining. It's not necessarily the truth that you're not smart enough or that you're not good enough for that relationship or that you're not x. But it's limited idea you choosing entertain give it energy earn given power and so i talked about the seven lies. That are globally accepted. That are simply not true. Globalized like intelligence is fixed like that you take q. Test when you're eight and that's their same potential as when you're eighty at just simply not true. Another lie is that we use ten percent or twenty percent of our brain. It's absolutely not true. Use one hundred percent of our brain like we use one hundred percent of our body you know and i talked about the science of it but the night spying how you could utilize it another lie something like geniuses born and i we we know that genius is not born genius built and you know and so these lies but there's lies are also around motivation that keep us stuck like alive behind motivation is something like you have to enjoy that activity in order to be motivated to work out. You have to love working out. But not absolutely true. Because i have a lot of friends who i just. They opinion mayes motivation. They wake up at four thirty every morning and a workout and alas them do you enjoy it and a lot of them will say no absolutely hate waking up early in the morning. I absolutely hate working out. They never miss a day. And i wonder like why is that right. What's up fam- all right. So i just gotta take a second and say that improvement starts with shifting your patterns and building healthier habits. We have heard that on our show time and time again from really great guests and what i've learned. Is that making time to fit yourself in every to help manage your stress help you focus on your sleep and to just feel more energize in refreshed. It's important it's important to make that time. So fitbit sense is the advanced. Help watch that gives you tools to do. Just that and i love that. Technology has allowed us to have something on our wrist to help us. Actually see some data to see what's going on so it's actually the world's first smartwatch with an e. d. a sensor that can actually indicate your body's response to stress fitbit premium members. Get a detailed breakdown of their stress. Management score ooh. I need that which is really cool. Because it shows how your heart activity and sleep are all affected by stress and whenever you need to take a breather which. Hello mom live. We all do. You can do guided. Mindfulness sessions to help keep you calm. Mind body and spirit so right now you can actually get a six month trial of premium when you buy fitbit sense with father's day coming up this could be the perfect gift idea for dad or in the spirit of self care by for yourself girl this bit dot com and check it out today love fam- and so for me the ultimate motivation. Just one motivation. Most people think about it. Is they go to a seminar a motivational seminar. Had we get really jazzed. They dance around and not like ominous transformed my life and then the next day what happens not i so. A lot of people think motivations this surge of energy or excitement but then it wears off right and that's their association. It's kind of like. I don't know if the two of you saw the movie. Limitless with bradley cooper albertino. It's yeah it's where he does He's struggling. He goes from zero to hero by taking a pill and the oems really smart and he could learn languages in his incredible memory. Focused and concentrated has a surge a motivation but when the pill wears off twenty four hours later he goes back down to no motivation right any lose all his hours. The the book of lists upgrade your brain. Learn anything faster. Unlock your exceptional life. The forward is by dr mark. Hyman a who's head of innovation and strategy at the Cleveland clinic center for functional medicine. And he writes this. He says there is no genius pill. But jim gives you the process for having your best brain practice future. So there's no pill and there is a process and there are no side effects. The you know with the as opposed to the the actual hill but going back to motivations surge motivation. You what you want sustainable motivation. So here's the formula. Everyone right down for sustainable motivation. If you have problems getting yourself to follow through with things if you procrastinate if you sabotage the formulas that p times e times s three. This is the keen to motivation p times e times s three. And so how. I came up with this was in. You might hear my dog in the background. And this is the real. This is his life right. And so right now and is what i love about your about your show out real and relevant and then raw is with people. So what i did was i. Did this thought experiment. I said okay. Let's together. Let's make the ultimate motivated human being in what are the elements that person. They always follow through no matter. What the p. Says the piece dance. Pur- purpose that you don't have to enjoy that workout or enjoy reading or joy meditation. I always say choose to bring joy into these activities of course but But you need a purpose. You need a reason for doing so. It doesn't have to be your line but you need a reason for doing that activity because some people are motivated simply because they don't have a reason to do it and maybe even shouldn't be doing it in the first place so that could be an indicator but to take key with reason having purpose is that you don't just know it intellectually. Everyone knows intellectually why they should exercise and eat right meditate and prioritize their sleep but they don't feel the reasons so i would say allow yourself to feel the rewards of of the benefits that come from it so you mentioned cold showers and an my morning routine. I still to this day. Take cold showers even especially now. What's going on in the world on instagram. The other day. I did a five minute ice bath and it's pure ice all ice. You know i did. And but i end. Here's the thing. I grew up in the north east. I hate the cold i just. I wish i loved it. But i really despise the cold but i never missed a day of cold shower and i go cold hot cold hot an because have reason. The reasons are lowers inflammation it. The reasons are added resets. My nervous system even better than coffee. You know the reasons. I like to do difficult things to train my brain to build grit and resilience. So i believe how you do. Anything is how you do everything in a bike yet succeeding when i feel uncomfortable and bringing my mind into a peaceful place i could do when i need to have a difficult conversation with somebody or when i need to do something uncomfortable like maybe onstage getting going doing media and from thousands of people in so i have a reason that i feel and and so i always i always follow through and so my question for you is think about that activity that you can't get yourself to do. Are you allowing yourself to feel the rewards and also may be giving yourself permission fuel the discomfort of what if you don't do it right and i think that is very very important because pain could be a trigger and signal that you know if you're fearful maybe you need to prepare and and it's i think it's okay to feel discomfort. If he gets you'd follow through with something and consequence so that's the purpose so i would start with that if you're pressing start with a p. Really not just intellectually but feel the the motions of comes from doing it and also the pain of not doing it now at went into my mind. This thought experiment. I send okay if the person if we're going the ultimate motivated human being if they just have purpose will they always be motivated. And i said no they could be lacking the e- the east stands for energy meaning that somebody can have the all the reasons for working out because they wanna live longer than they could be there for their child's walk them their daughter down the aisle really feel like to feel it and they could still not work out because maybe they have a newborn and they haven't slept three nights. They're not gonna be very motivated to work out. Let's say leaders are readers. And i think in a reading his mind would exercise. Giradi up your in a move every day. I think you should move your mind. Think the best exercises reading but you say you want to read a book a week which comes out to about forty five minutes a day if you do the math. The i noticed writing this book the average book sixty four thousand words the average person reads about two hundred words a minute so it takes about three hundred and twenty minutes to get through a book. Divide it by seventy three hundred twenty minutes to get through a book. We should put that to the test. Then if there's is there seven days in a week then you divided by seven. It's about forty five minutes a day. Forty five minutes a day. You can finish a book week and tripoli reading speed it only fifteen minutes a day but yet some people can know all the rewards of reading. It can become an expert in their field. They could be. They can earn more money. They could have more influence You know i. I love reading because if somebody has decades of experience they put it into a book and you could read that book and a few days. You can download decades in today's. That's a huge huge huge advantage. Yet some people can have all the reasons to read but maybe they aid a big meal. A- processed food and junk food and they're in a food coma. They aren't likely to sit down and study because they don't have the energy right. Somebody wanna to start a business to do this. But they're around energy. Vampires they steal energy. I think some people are batteries included. Some people need on their head. They don't have batteries and they're stealing your batteries right and they take your drive away and so it's important that you optimize your energies on the book you know. I talk about the hand keys for limited mental energy how to clear brain fog and mental fatigue see need energy area because purpose is great but you lack the sleeper. The are in the wrong foods. Or you're stressed out of your mind in depletes lotta energy and then finally what is s three stand for i pull back and i said okay rebuilding ultimate human being. They have purpose they feel. They have plentiful energy at great sleep. Are they always gonna follow through and be motivated because the evidence that you're motivators that would you say it's not what you feel. It's what you do. And i said no one more exception. The exception is it even. If they purpose of energy they could still not be motivated because that thing is too big or too intimidating or unclear and it's confusing and confused mine is out. Motivated accused mind to anything so for example some people and you know this they know the post on social media and they said this goal and i wanna i wanna find my soul mate and live happily ever after right. That's way too big right. And nor they say something like on a bill the next you know million dollar line brand you know way too big or they wanna say. Don't have the perfect body or whatever it is s. Three's stands for small simple step. Hey fan we've got a really cool hookup for you guys today from bar. Three bar three is offering. All of our students is on good life listeners. A fifteen day free trial and seventy five percent off your subscription so real quick if you go to bar three dot com slash suzanne. You enter promo code on. You're gonna unlock that. Seventy five percent off today. That's pretty awesome. And i don't know if any of you guys are like me. But i'm the type of person where when i'm stressed out or there's uncertainty in my life. I have noticed especially now more than ever. I need a release and for me exercise. Definitely something that helps not just for looking good but for feeling good. Recently i have realized. I need to take care nauseous of my body but of my mind too. So that's why. I was so happy to discover bar three you get an amazing full body workout including cardio and strength conditioning. But there's also a mindfulness element to every workout. So you'll see that throughout every workout. The instructors are giving you encouragement to help build your mind body connection because the to really do go hand in hand when i work out i feel good. I'm more productive and it all starts with a great workout so again if you guys want to check out bar. Three they're on a mission to redefine. What success in fitness means shifting the focus from how you look to how you feel. Check them out. Get that seventy five percent off the subscription at bar three b. a. r. e. three the number three dot com slash design. Put my name in there for that. Promo code suzanne small signal. Step and way you find out what your small simple step is asking yourself the simple question. What is the tiniest action i could take. That gives me progress towards this goal would is the tiniest action i can take. That will give me progress towards this goal because the truth is inch by inch. It's a cinch yard by yard way too hard and a lot of people will look because they'll think about something in its way too big or it's too confusing or it's too intimidating and it's this big you know monster if you will and just taking one little bites winning example of a small simple step as three is. Maybe you're not working out in our day. Maybe it's you're putting on your hiking shoes or your running shoes at the small simple step. Maybe not reading one hour a day. Maybe it's you opening up the book writing or reading one line. In a book it becomes the small simple step. Is something that you cannot fail. It is so takes a little energy and berry little efforts. You can't fail at the example. I do and i talk about habits and redesigned your habits and get rid of habits. I talk about this. I had a my podcast dr. bj fog who runs stanford university labs. Yeah psychology only good life. Yes right and so he has something tiny habits he saying that. Hey not everyone losses. And it's good for your longevity but what if lost just one tooth right and you're not gonna stop at one you're gonna go. You're all like you're not gonna read just one lie and so it's wonderful. The you break down the small simple steps. That's again what i chance. Your question about motivation. People can't get themselves in off the couch to do something that they know they should do. I would say look at your purpose. Allow yourself to feel good and bad about doing not doing it. And maybe there's a filter because maybe shouldn't be doing this. There's no reason not gonna get the rewards and then do i have enough energy to do this thing. And how do i break this down into a small simple step. That i began right now. Yes okay and that that i think is what what is. Motivating is the sustainability of you. Know is that you realize that this is something that you can. You know. This is something that has long. It's not demotivating when you feel like you have to go hard in the paint. Maximum effort hundred and ten percent every single day. You look at that for lifetime and you go. There's no way. I think a lot of people when when you set a goal for yourself. I want to lose that that baby weight or whatever notes like we immediately want to see the finish line immediately like we just wanna get there. We want to do it as drastically sometimes as we can to hurry up and get there but that doesn't produce longevity in terms of being motivated every day in working out becoming habitual right. It's like you know we see all these crash diets and things that people do these little fads and things like that and it works great for some but for others you know they they try it and they quickly fall off of it right and i think this approach it kind of makes sense of of why it's because sometimes we just take we just try to immediately run a million miles per hour. We say oh. I'm going to do something because there's the other side of that. It's not that they don't wanna do it. But then they get easily discouraged because immediately off the bat they try to run as fast as they can and they burn out and so. I think this is an approach for people who are also pretty ambitious. But they don't necessarily understand the importance of like pace. And i think that's also a really great way to motivate that particular group. Because sometimes i can find myself in that group. I'm definitely like you know. After i had teeny i was that girl that was like i'm working out like i wanna work out. I want to work out. But then i wouldn't have days where i just was not being kind to my body. I was going a million miles per hour. When i was clearly tired and sleep deprived so i love this p times e times s three because even for people who are listening who are like one pretty motivated it kind of makes us all check in with ourselves and when we are attacking our goals in our dreams and we're going after it it's to actually break it down this way and understand our purpose checking in with our energy levels and also taking those small simple steps because i think that does produce long-term results. I agree completely. That's that's that's an incredible point for people that i much rather be people be consistent because if you're persistent you could achieve if you're consistent and you could keep it and i know a lot of and they go way overboard and then it becomes so intimidating. And they right. They burn out that way. The my philosophy is consistency compounds. A little by little a little becomes along over time and so the mindset. You're the motivation of final. Circle are your methods and this could be applied towards accelerated learning speed reading memory focused and such or it could be applied towards your workout methods or it could be applied towards your entrepreneurial investments or your methods for marketing. The got the idea here is you can have a limit in the methods people marketed. They're they're bran like people did twenty years ago. They're not going to get the same kind of results because our old methods for what the ages today insane with their learning if they're using road memorization or sub vocals vocalisations regression. All bad habits. We learned back in school. Then they're not gonna be able to get the same results even if they had limitless mindset and limitless motivation. They're applying it towards methods. That aren't gonna get you get you the through awards that you desire and deserve now. Here's where the magic happens here. When you're looking at this ven diagram you see where the three m center sect where three is now. The other three ams mindset motivation and methods. And then you also have three is and so our mindset crosses over with motivation you have inspiration now. There are mindset books. There's a great book. I recommend called mindset by dr carol whack you know about the growth mindset amazing yet mindset speakers yet motivational books have motivational speakers motivational events. Where they cross over you have inspiration in. There are inspirational speakers inspirational books and inspirational movies. That these they change your your poker mindset about something give you some energy and some motivation. That's inspiration where where mindset crosses over with methods or mindset of methods. Crossover you the second. I which is idealization ide- shen because as you think about your mindset that's happening in your mind that stays you know you believe everything is possible and you believe that you're capable of it and the methods you know the process for doing it in your head but you lacked the motivation to actually do it and so it. Only as an idea that's itchen and then finally where motivation in crosses over with methods you have the drive. You have the purpose. You have the energy and you know it do the methods that's implementation in limitation yet. You're still to be stuck in that box because you're only going to you're motivated and you know what to do but you're only going to be able to leave which are mindset allows. What you believe you deserve. Would you leave your capable of. Would you believe is possible. Now find a the. I is that middle spot. And that's where mindset and motivation connected to our ideas and inspiration implement limitation all connect. You have your four die. Which is integration integration. He means that your whole like into journey whole number. And so that's where you're fully integrated that's where that's just who you are. And that's what i define as limitless state or mindset motivation methods. Come together you can unlock that to make come. Limitless running man just to be real. It is hard to find time to just unplug relax. You got two kids running businesses doing things. All you guys can relate It's hard to like. Create that space to just unwind and one one the sponsors on our show head space. I appreciate them so much. Because they've they've created that space basically for us If you haven't talked about head space. It's basically your daily dose of mindfulness in the form of guided. Meditations an easy to use app. So we've kind of put all this into an app on your phone. Obviously you download it and it just really helps you kind of create some time in your day where you can relax unwind. You can think you can meditate. And i think the time is just so important by the way ahead spaces backed by twenty-five published studies on its benefits six hundred thousand five star reviews and over sixty million downloads guys so a lot of people using it If you guys haven't tried head space yet there's a lot of great uses like i said if you're feeling overwhelmed Have an sos meditation or if you need help falling asleep. Basically have wind down session that their members love. I also have used it before. It's very very relaxing. Say you deserve to feel happier and head. Space is meditation made simple good head space dot com slash zahn that's head space dot com slash design for free one-month trial with access to head spaces full library of meditations forever situation. This is the best deal offered right now. Head to head space dot com slash suzanne today. That's really good for anyone listening because we do have a pretty good broad audience. Range in terms of age does age limit us for anyone who's listening. Who's maybe younger or maybe somebody who's a little bit older. Is this something that anyone in. Everyone can start kind of practicing in initiating today or is it harder for people who are older or younger or vice versa. That that's a great question. I would say looking using this model. This model framework becomes an explanatory steamer for looking at our live with with less judgment. Meaning that i believe when i do these trainings. I work with children with severe learning challenges to seniors who have early onset dementia and everyone in between and so might experience in the past twenty eight years of not only is this book based on the latest brain science of towards accelerated learning and performance. It's also just based on three decades of field testing and has been my experience that about one third of your potential is predetermined by genetics and biology. and meaning. That it's you know when we're talking about You know brain aging were talking about the resources that we have. Two thirds instance commonly accepted in in all the research. Two-thirds is in our control. And i have an this belief that regardless of our it's been my experience regardless of your age your background your ear personnel education. Your financial situation. Your gender your history right queued. Everybody has the potential to make progress. No matter where you're at that our brains to grow older but they grow in a lotta ways better and by having this framework you can look at the area of think about reflect back on that area. You feel like you're in that box and you evaluated saying is this. am i stuck your because of my mindset to. I believe it's possible to an up. Believe on capable of to a not believe i deserve it or maybe those things are okay. Then checking your motivation. The purpose for doing these things. These things are reaching this. Call in a my allowing even if i haven't intellectually my lonely feel the rewards or or the consequences of doing or not doing this. Do i not have enough energy to have to check in with my sleep or my stress management or my diet or supplementation environment or my not breaking it down. The small simple steps to overwhelming are my using just really poor methods for getting this. Call our antiquated. Like where did i learn how to do these things. So the mindset becomes possibility motivation becomes purpose and methods become process to answer your question when it comes to learning. It doesn't matter but a person for me is seven years older seventy years old that everybody can improve just like how everyone could be become more physically fit. Everyone could become more mentally fit. More bahrain fitting. You know you just need. I take her process. Called limiting limiting as my word actively removing the barriers and the limits in our life in specifically my message is that we shouldn't be downgrading our dreams to meet the current situation. Don't downgrade your dreams and goals to meet the current situation upgrade your minds that upgrade your motivation upgrade the methods to really meet your destiny. I love upgrade. That's incredible i think so. Many people listening including ourselves we fall into these traps where they're traps that. We don't even realize that we're falling into but we believe these lies about ourselves which are so often these limiting these limiting beliefs about ourselves. Our capabilities like you talked about and i think so many people as you were talking. Probably hopefully going through their head thinking. Yeah i really have limiting beliefs about you know my body or my mind or my capabilities and so hopefully you guys rethought. Those in jim i mean. That's just touching on the tip of the iceberg for your book limitless. I believe there's so much more fan that you guys can uncover by picking up his book but jim before we let you get out here. I wanted to go through a few questions that are good life. Fam- sent in just a couple different questions. They wanted to ask you since they obviously all love you so much in new york coming back on. Could we run through these real quick. Absolutely all right jim. The first question is from a blues from sarah. She says what is your best for being productive. And when do you know when it's time to stop and take a break My my best advice. I mean take into account everything we talked about in terms of the framework is to work in twenty five minute intervals that we know through the research that we've done is that after about twenty five minutes you see a dip in focus and concentration and so wonderful thing to do is not to work five hours a business plan or five hours drink on preparing researching and whatever you need to do is take Breaks and the ideal time is about twenty five thirty minutes and they call it the pomodoro technique and what it allows you to do from a memory standpoint if you study five hours straight. There's something called privacy and recency meaning you tend to remember things in the beginning of something and you tend to remember things at the end. Primacy says you remember at the beginning. Recency says you remember things more recent so if you went to a party and you met twenty strangers you'll probably remember the first person you met and the last person you met and entry study the challenges of you study five hours you'll remember things in the beginning and things at the end. Then there's a big dip in the middle biting rake every twenty five or thirty minutes just for five minutes and you create more beginnings ends so you could pick up all that extra retention and understanding. The other reason why i bring this up is when we studied for twenty five thirty minutes. The other thing which wanna do is take. You don't have to take an hour break. You could take a five minute great and the finer things you should be doing. They're a five minute break for your brain specifically three things. I would say number one and move because they say sitting is the new. Smoking were behind screens. All the time. And as your body moves your brain groups when you move and take this moment to be able to go for a walk or do select calisthenics or jumping jacks. What's good for your heart is gonna to be good for your head. You'll get some blood flow and oxygen. You'll also be able to create brain derived neurotrophic factors when you move you create. It's like enough is fertilizer for your brain so it helps you to be able to make new connections the second thing i would say during your brain break besides moving is to hydrate because your brain is seventy five percent water. Approximately and even a dip when you're dehydrated staying hydrated will boost your thinking speed and your reaction time upwards of thirty percent just staying hydrated so use your five minute break to move get some water and then the third thing i would say is breeze. A lot of people struggle with mental fatigue. Retire when they read this brain fog and part of it is. They're not breathing the berry shallow breath or it's their posture delay bent over and because they're bent over there collapsing their diaphragm. And it's the lower one third of your lungs at absorbs two-thirds of the oxygen and so some people are getting higher because they didn't sleep are because they didn't eat good food is just because they're not getting oxygen so wonderful time when you're taking a break just to get some fresh air. Do some box breathing or alphabrain with off breathing in an oxygen slow because your brain is only two percent of your body mass but requires twenty percent of the nutrients and twenty percent of the oxygen. And so working at twenty five thirty minute intervals. It's great and i kinda answers are the next question that we had for you. Which and if there's anything you want to add to this because san used to joke with says after you came on our last episode she'd be like you know in the first thing in the morning we got really hard on her morning routine so it always tell her first thing. In the morning. I was like going out for a walk in the park with the trees. I was like i'm getting in a child like state i was like. I'm hanging out with nature house. Like when i get back i'm gonna crush it But somebody asked to. Also how do you make learning more enjoyable. And and i believe a lot of what you just said actually makes learning more enjoyable. I know it. It does for me or anything else. You want to add just a couple quick tips. One of the reasons. Like i don't love playing golf because i'm not good at it and not but my father's as my brother plays and i'll do it but i'm not really great at it and so i don't really love doing and one of the reasons why people told him love learning is just because they haven't learned how to learn and when in psychology they have something called the competence confidence. Sloop when you become more competent in that something you get more confident and it become more fun and then visual kontinen had you do it more often which increases your competence which increases your confidence and fun right and so things is to just learn how to learn. You know. listen to nepal podcast on this book treats it but i think you add The only thing besides learning the techniques and the methods going back to the framework upgrade your methods allow more fun bigger good at it and we need joint doing things we're good at is also changing our mindset about the activity itself. You know some people. It's kind of a downer because of their perspective. And i think that an other lies i talk about besides intelligence is fixed and genius is born not you know the genes up born. It's actually built. Is that mistakes or bad or x. Other people's opinions you know count. Some people are afraid of making mistakes because certain you're afraid of looking bad but you know this as parents that a child fall down infant and amounted times hundreds of times but they still get up. They never say okay. I'm not going to learn how to walk. You know because they're not afraid of making those mistakes and some people are afraid of making mistakes when they learn about other people's expectations. Mimi put back and reinforcing that botox so the question i would ask for your mindset. Helped is asking more dominant question that we talked about like in in a previous episode is like how can i make this more enjoyable just like when i mentioned to you guys in the past that don't with will smith and i teach monday Speed read actors at a memorizer scripts is dominant question which i think people a process in the book is how do i make this moment even more magical and then all the sudden around said it's cold it's toronto it's two. Am in the morning. and he's bringing people blankets. He's making coffee and hot chocolate. He's cracking jokes and telling stories. But he's living his dominant question and And so what are the question you're bringing into your learning. That makes it not fun. You know ask them. How can i enjoy this be playful because children learn so fast because they they're willing to play and they're willing to make mistakes and they're willing to bring the joy and bring the fun into part of it is also our mindset the state that were in when we're learning something and just remember that we have control over it and we always make the choice act in this life is the see between being d choice of our mindset. We ever choice winner. Talk choice of our focus wheeler choice in terms of what we put in our body. Maybe twice a woman go to sleep. We ever choice to break things down. Muslims subsequent choice where we're going to do and so on learning as learning as fun and learning is fluid and make your mistakes atmel and and enjoy the process scrutinized and that was jess in this. Last question is from lupe and lupe wants to know how he can improve. His speech says he has a hard time explaining a clear clear. Concise manner okay. So communication is so very important especially now more than ever. We mentioned how you know. Jobs are going the machines and one might makes us. Human is our ability to create -bility to solve problems and our ability to communicate those things. You know clarity. His power in a in a and i realized that when i was so used to making videos or talking on stage recording audio for our podcast is when you're writing not yet to be extra clear is you can't use your facial expressions you can't use you know your tonality all the different ways that we communicate and for me my goal when i teach is i want to make things as simple as possible and i think anybody can make things more complex and we tend to over think things and i think thinking is good but i think over thinking is not good overthinking in wanting everything to perfect it stall progress you know instantly and that's really all goal is to make progress not to make it perfect and coming from that point of view. My goal is working backwards. You know begin. Mice would be begin with the end in mind. What do you want that person to think after you communicate with them. What do you want them to feel after you communicate tom. What do you want them to do like three simple questions to give you clarity in your communication so instead of just going in and iran's stream-of-consciousness or just you know kind of getting caught up on certain words or backward what's the result that you want the same way. I designed my day. I think about like when i come home. You know like. How's your day. And i want i say wow i crushed. Today was amazing and i. Oh what had to happen that day. In order for me to celebrate you know to have this champagne moment. It's very clear in sports. My friend clay bear talks about this like in sports. You know when you should be celebrating because of scoreboard he. When you shouldn't have that champagne moment will what your champagne moment for your day and then worked backwards from there. Same thing with your communication. What your champagne moment which your outcome again. What do you want after communication for them to think. What do you want them to feel. And what do you want them to do. And then write your script or your outline or your words around that. That's great advice jam. I'm over here taking notes ally. We've been. I've been quiet because i'm taking notes writing notes section on my phone man. It's a pleasure having you on our show. We are so excited for your book. You guys have to get this book okay. We talked about limitless. That movie okay. There's no magic pill but guess what guys. There's jim quick in this book. So you guys need this book. You can go to limitless book dot com and order the book now. It's it's so good. Stephen i definitely are gonna grab copies on also. If you guys want more of jim you guys have to follow him on social media. I love all the motivational encouraging. Words that you put on your instagram. Which is jim quick. You guys knows last. Name is spelled really cool k. w. k. And then he's also got one of the world's number one training podcasts quick brain so if you enjoyed this episode in our last episode you can get more of jim by just following online and getting this book jimmy. You know last time you came on the show since then. Saz has not stop saying to me every once in a while. Scared how you do. Anything is act- and she loves to throw that quote in my also say a lot. I say i say you. Don't you don't have yet. you do. Those are usually on the days. When i don't want to work out and i'm like our jim quotes. I live for them. Though we we we love you. Jim and we know the good life families you thank you so much. Today was really such an amazing Brought so much clarity. And i know that people are going to go and get this book how i appreciate. I appreciate both of you. So much. her the cape's that you wear and then not only what you do with the manner in which you do it and i would challenge everyone right now by taking action knowing that knowledge is not power to lead potential power. Take a small simple step. When you finish this. And i i would challenge everybody to do stock. She'd take a screen shot of this episode. Tag us all on. Its we see and share your one take away in a western about cocooning life. The sea between the nda. Or you know clarity or care. Entre bution creativity. Your abilities was dilemmas model about yourself. Talk in your mind your purpose as simple steps energizer Whatever it happens to be. You know whatever it's maybe it is highly anything is how you do everything or you don't have motivation. Do motivation whenever your takeaway is. Keep that in the post because when you teach something you get pass it on and learn it better and i will actually pose some of my favorites like i didn't last episode and and all actually give somebody a copy of the book just as a thank you and those if you want more information again. It's limitless dot com. We we provided three bonus gifts for everybody including two bonus chapters enlists for kids and limitless for your team for you entrepreneurs that have teams and then we also speed reading memory program. We give you just to be the most red book. So i want you to be able to finish the book and then finally. We're doing a four week book club at never done this before virtual book club because our four is i hope you to participate sued forceps jacket. And we're going to do one week on each section. She had to rita how to remember it. And most importantly how to apply it. And that's really my medical for everybody so limitless book come. It's one of those things where it allows you even when you gifted to give people power back to remind them that that life is like an egg at of nags broken by an outside force like ants but it was broken by it inside force life begins rate things begin on the inside and you have greatness inside of you heal goodness inside of you and thank you for having me on the on the good life. This won't be the last time. Good luck with everything. Stay safe out there and tell them through the sirens. Now thanks so much jim thanks. Jim guys are going to be looking out for your for your posts on social media like jim said so. Make sure tags all on there and we're gonna repose but i'm always down for a good life challenge but we might have to take on that challenge ourselves and start reading a book forty five minutes a day so he can finish trying to get back on it all right. Thank you so much. Jim do you own or rent your own home. Sure you do. And i bet it can be hard work you know what's easy bundling policies with geico geico makes it easy to bundle your homeowners renters insurance along with your auto policy. It's a good thing too because you already have so much to do around your home. Go to geico dot com get a quo see how much you could save. Its gyco easy. Visit geico dot com today. That's geico dot com. Wow wow fam- how you guys feeling out there. Are you feeling says my brain just got a major download. I have to say like one hundred percent. I just felt so much. I feel like jim has the gift of of clarity who takes all of these things that seem to be swirling around we can't seem to fully graphs why we're struggling with this. And that and i really think he brings it down and boils down to simple steps that you can follow. He brings a ton of clarity. I mean i definitely think this episode was jam packed with all of this great jim. Quick knowledge. I would totally recommend when you're not driving or maybe running around doing something else i would recommend just may be listening to this episode again. Maybe kind of now understanding some of the things that he's gonna talk about. I mean he ran through. Some of those acronyms. I was taking notes but i specifically want to go back and do that exercise with the three circles and kind of figuring out what. What's in my box. Where what box am i putting myself in. Because i felt like there were few mentally. I was trying to filter and then i was also just trying to keep up with that exercise but this is one of those episodes where it's not gonna hurt you to listen to it again and again. I mean you can fast forward through the ads. Or maybe stevie. And i just being guber. I recommend when it comes to jim. Quicks tips man. It's totally worth it. I downloaded so much information already and his book. I'm so excited because this is one of those books where like you said with his book club. Not only are you gonna get a lot of great tips but he actually teaches you how to read in a sense like speed read and you can really take that into future books and how to become a better learn a better reader so i really do want to challenge all of us to maybe look into doing that for us to babe. It couldn't hurt one hundred percent if you guys love this interview today. You've got to get his book limit lists you can go to limitless book dot com. We really promote jim. Because jim i believe is somebody who we are. Very thankful to have on our podcast. The good life. he is changed our lives. He's he's an a-list quality person to have on here. I mean he is the top of the top. He knows what he's talking about. He's helped so many people like you said will smith jim carey you name it. Jim has helped them in so many ways whether it's learning or reading and so to have him on the show such an honor famine. If you're somebody who is struggling with limiting beliefs i believe are limiting beliefs. Hold us back from moving forward with. It's about your body whether it's about your abilities. Yeah whatever that limiting belief is family just when a proof you guys real quick before we doubts out of here because we gotta bring the spirit into it. We've got to bring god into because god. Can't debunk those lies that you can't seem to stop believing. So let's just pray for that real quick yell the move outs out of here. Lord i thank you for everyone listening right now in the fam- god whether they know you or knock gotta just pray that lord you take this opportunity to introduce yourself to them lord that you are real that you're alive god and that you give our identity to us guide you shaped us. You formed us lord before anyone newest. Lord you knew us you created us in our mother's womb god and so you've placed in each of us special abilities talents and gifts god but you did not make us lord deformed you made us lord different and that is the difference god and so i pray that every person will look at their differences. God as uniqueness god and something that they can bless the world weapons so instead of looking at as a limitation god. They look at it as something that they can prove improve the world with lord. Your mess is your message. Lord and so i just pray that each person listening stop believing those limiting beliefs about them. Those limiting lies the tells them. They can't do it. they can't achieve it. they can't have it. They can't be happy. Because i know those are not true. And so i pray that each person leads us episode up. Lifted lord ready to take on the day motivated. And i pray that they are not isolated in their cocoon but you surround them with their love with your love and surround them with people who loved him. Jesus name pray for you guys love you get life. Hope you guys are having a great leap kip. Keep your head up. Y'all stay motivated. Start taking those small simple steps and you guys this book. It'll it'll keep you going bows out of here all right. Let's go eat them. Do you own or rent your own home. Sure you do. And i bet it can be hard work you know. It's easy bundling policies with geico. Geico makes it easy to bundle your homeowner's or renter's insurance along with your auto policy. It's a good thing too because you already have so much to do around your home. Go to geico dot com. Get a quote and see how much you could save. Its gyco easy visit. Geico dot com. Today that's geico dot com good morning. Good afternoon again. And what he pays. Nappy boy radio podcast. The most fun you'll ever listened to. Why voting your close. Now let's get this straight you're hampered park has radio superfund super crazy. It's pretty much the in your face. Compensation that's the good thing about us we don't do interviews plea conversations all of my guests all of my co host which we drink. We play cave. We have the song of the week that we have the create a curse word of the week. If you're having fun as our guest speaking of guests. I'm gonna do my whole contact lists hair. I into the world of music gaming exotic car tech strip probably doctors probably probably strippers that are only distributed so they can pay tuition to the doctor. You never know five minutes you'll make you a year. It's a lot going on but that's what it's all about over here. At t pain's nappy. Boy oh park can see you soon baby.

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Corridas do vinho pelo mundo... Opes de lugares para correr tendo o vinho como tema

Viajar correndo

06:09 min | 2 weeks ago

Corridas do vinho pelo mundo... Opes de lugares para correr tendo o vinho como tema

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Seasonings' Greetings: How to Spice Up Your Cooking

Good Together: Ethical, Eco-Friendly, Sustainable Living

58:24 min | 7 months ago

Seasonings' Greetings: How to Spice Up Your Cooking

"This is good together. The podcast that inspires you to create change in the world every day. Keep listening for actionable. Tips and tricks to incorporate eco friendly practices into your daily life. We've been featured by apple as the number one podcast conscious consumers. And we can't wait to welcome you into our community of change makers emily's and i'm laura we're the founders of brightly dot echo the new platform for conscious consumers. We believe in supporting all creatures great and small and our team of experts. Show you how to leave in shop responsive way by sharing world changing lifestyle ideas products and more to join us from good together and to browse all the planet friend. The goodness that we feature had to brightly that eagle slash podcast and to help spread the word about the podcast tap on this episode and share good together with your friends and family. A simple text message helps us grow and create change around the world. This episode is brought to you by sheets and giggles laura. You've probably heard me talk all the time about my love for sheets giggles. I've been sleeping on their new sustainable sheets for the past eight months trait. I recommend them at thousand percent every week. I wash them and put them back on the bed right away. They might go to sheets all my other sheets. Even the ethical wants taking alone break after hearing you rave about them for so long liza. I finally got a chance to try. Their new eucalyptus comforter. So i'm a weirdo. I really like having a comforter on my bed all the time. even we have a heat blasting. I haven't woken up once hot while i was using this one from sheets and giggles. It's a great ethical and sustainable alternative to the down comforter. We used to use. That's now sitting on our guest bed another thing. I love about cheetan goals that they don't use plastic packaging and the materials don't use pesticides so they're kind or animal and insect fronts. They also blend a tree for. She said that his salt and that passionate about giving back. They give ten percents off to costumers old sheets to homeless shelters and they have donated over forty thousand dollars to loretta. Covid relief good together listeners. Get fifteen percent off by using the code brightly aeko at sheets giggles dot com this year. We all have been stuck in homes a little more than usual due seemingly never ending pandemic now the holiday season is upon us in full swing will have just had probably the most weird thanksgiving ever not being able to be with our loved ones and friends having to share the main meal of the year by zoom especially now that we all have opt are cooking skills talking about cooking. It has been by far my favorite pandemic distraction slash self-care carolina. And just something. I have started to enjoy deeply the more difficult and adventures recipes. The batter the more spices add. The more flavor will get as a result in this episode of good together. I chat with ethan. The co founder of burlap and barrel accompany the sources unique and seriously delicious spices for professional chefs and home cooks from farmers around the world. Listening into to find the most ethically source. Spices for your pantry. Anna brita cooking skills. Hi everyone welcome to the new episode of good together. I am today without laura But i'm very excited about today's topic. The topic is of course where do spice discount from. You probably have heard laura. I talk about for cooking. Manny at time on the guests just last episode of laughing about particular law for garlic at all things spices and of course the pandemic has definitely add kind of inspired everyone to more right in the kitchen the homes. I think it was shared. This may be one of the episodes. But yet tom support in recent survey that fifty four percent of respondents said they cook more than before the pandemic seventy five percents of they have become more confident in the kitchen and fifty one percent said they will continue to more even after the crisis. I think it's great news for everyone because we know when look at home you actually end up eating healthy and today. That's why i was so excited to invite ethan frisch Con go of berle up barrel at company that makes single original spices which is super super. Unique and flavorful. Anything is perfect timing. We're recording Before thanksgiving we will. The episode will go out the week after thanksgiving but just in time for you to maybe do some last minute shopping because i think the spices make amazing gifts as you heard us on the previous episode. You don't always support the idea of giving some consumable products instead of products. That might someone maiming. Not enjoy anyways without further. You am ethan. I would love for you to introduce yourself to our listeners. And just give a brief overview of berle up embarrassing. How you guys started. Absolutely thank you for having me. It's such a pleasure to talk to you my name is even frisch. I'm the co founder of burlap and barrel. We are a single origin. Spice company a public benefit corporation and we work directly with partner farmers in a dozen different countries setting them up to export their own crops for the first time bringing in really high quality interesting specialty spices into the us in a way. That really has not been done before. And how long you guys has started the company and kind of what was the main inspiration for burlington barrel. We've been in business about four years and my co founder. And i had had another another company also a social enterprise dealing with food about ten years ago. We had an ice cream company and activist ice cream cart selling flavors inspired by revolutions and then donate a lot off it's to a street vendor advocacy group pure new york city. But after that. I i have been a chef in restaurants in new york and left kitchens to go to graduate school for international development. I wanted to be an aid worker. So i i did that. Move to london for grad school and then moved to afghanistan where i lived for about two and a half years working for a big nonprofit and it was really in afghanistan that i i realized at that. There were i mean. This is not knotted not rocket science. Not a brilliant realization. But i hadn't occurred to me before that there were really incredible. Ingredients being grown all around the world by farmers who were exceptional what they do had been doing it for a very long time off for generations but had no access to the international markets to the intangible supply chance to sell their crops at their true value. And when i was you know. I i would come across things while i was in afghanistan or traveling elsewhere. Bring them back to new york to share with my friends in the restaurant industry and they were just blown away by not just by the quality but also by the uniqueness. I realized that there were these. Two groups of people chefs professional chefs and home cooks in the us who really appreciated good spices and and had not been able to get them before and farmers who were growing those spices and had no way to to bring them to market other than through the commodity market. And the way the commodity market works. It's it's it's just it's based on a colonial model of the spice trade where there are huge exporters in the countries of origin and that the journey from farm to the exporter can take several years. Spices will change hands a dozen times at least in that process. Where a a smallholder farmer will sell to a truck driver who will come. You know a couple of times a week during the harvest season or they'll sell to some other local broker or consolidators. Somebody with a little warehouse or a storeroom in the back of his shop. You know it's very very informal. That person is buying from a dozen or a couple of dozen farmers and then selling onto somebody else who's buying who's buying from you know likewise a couple of dozen people like them and so you have this funneling effect with a lot of farmers at the top of the funnel and ultimately just a handful of of exporters at the bottom and so by the time the spices to the export. We're not even talking about the import. The us and how long that process takes this is just to get it. Out of the country of origin spices can be several years old at that point. They've just been mixed together. So if there is or i should say when there is a farmer who's growing something really exceptional because there always is a that person's product There's prices have just been mixed in with everybody else's and so you don't you as a consumer as a cook. Don't get to taste that exceptional crop an an and an import process. The same thing thing sort of an upside down. It comes by come in through a few big importers and then get broken down and distributed out to to all of the spice brands that you might see in the supermarket but but it's very inefficient process and it doesn't work for the farmer because farmers get paid a fraction of the of the final value of the thing that they grow even though. They're the ones initiating supply chain it doesn't work for the consumer because it takes forever and ultimately the quality of the spice that you get is pretty low So really the only people that works for our the middleman. And that's that's not the way that supply chains work anymore or really absolutely. Yeah exactly. I totally agree with you. So yeah i had to this question planned for later. But i think you started talking a little bit about like i've noticed in your packaging. You have our frontal saturday. Just you mentioned singer origin spices. I have been seeing. The storm used in the food industry quite a lot recently. They never understood what it is. I think you already starting to understand a bit better from what you just described. What exactly it means. Single orgin spice. Yeah absolutely. i mean we so this is a fairly new idea in the spice straight. I think most people will not have heard about that term applied to spices. You might have heard it. Apply to other agricultural products. Things like coffee or a cow chocolate. All oil i've seen who's actually t- So there are other other parts. Other agricultural supply chains that have talked about single origin before. But really it's very new in the spice trade and what it means. Is that spy the spices come from a specific place but What the what the real. What the implication of it is the sort of the message behind. It is not just. That spices came from this one place but that we as a company have decided out of all of the places in the world that we could be sourcing. Are black pepper cinnamon or turmeric. Whatever it is that we've decided to source it from this place because it's so special when it's grown in that environment in that climate by a farmer who who's using a particular techniques that might be you know might be local to that area so just as an example to go to go back to the story that i started. I started to tell earlier about living in afghanistan I was spending a lot of time in the mountains in the northeast of the country in a province called. Sean it's a. It's a very rural pretty remote province. There's not a lot of roads and not a lot of infrastructure. In general it's very mountainous But there's an incredible variety of wild cumin that grows in those mountains it's harvested towards the end of the summer by by groups of forager's mostly women who specialize in harvesting that cumin in particular And it's very popular within afghanistan. It's sort of famous as being the best human and and You know if you go spy shop in kabul or somebody somewhere else and and ask for Ask for the best cumin. they'll tell you. Oh it's the bollock. Shiny cumin cuban from other sean so there is even within the country this understanding and i think you see this in other Other crops as well right like you know you might. You might buy the best olives in the world from greece or italy or spain. You know he will have those understandings of other crops in the same is true for spices. So that's what we've done is is decided where we want to source various spices from because those places grow the most flavorful or or the most complex version of those crops and then we set up supply chains to bring them into the us very interesting. Yeah because actually. I think you acumen from afghanistan was one of the first spices that have noticed. Of course. my husband is moroccan. And they're also very passionate about their cumin. Oh there's cumin from and it's you know. I have worked in fair trade for a while with artisans farmers mostly artisans from around the world. The a difficult The difficult situation enough never seen a product source from there. And i know how much more impactful is the fact that you actually supporting farmers from the country. Since they have to deal with a lot using opportunity that you can give them essential. So let's talk a bit about the public benefit corporation. That's another thing that you would front and center. I love that. I've heard this term before but don't think it's as came the node Benefit corporation for example. Now on so can you tell us a bit more about what exactly public benefit corporation is. I'm assuming it's a legal term how that works You're absolutely right. It is a legal term. And that kind of one of the key ways that it's different from the be core benefit corporation that people have heard of before where a b. corp is a third party certification the bennett the public benefit corporation status is illegal corporate status so in our articles of incorporation it says where a public benefit corporation and what it means is that written into our articles of incorporation is statement of our public benefit so it winds up being sort of a hybrid for profit nonprofit model where where the our legal status values profits as it does for any any corporation. The the legality around corporations values profits over anything else which is unfortunate but the the world that we live in but what a public benefit corporation does is. It creates a secondary a secondary value system so in addition to problems and it also values your public benefit. And it's up to the individual companies to to determine what that is in our case. It's connecting smallholder farmers with high value markets but but it's legally binding so very different from the deekor status. We could potentially be sued if if somebody felt like we weren't upholding our public benefit so it has. It has teeth to it which which rely craig. That's we want more companies to to find that balance between people on profits and so it's It is in a. it's a fairly new. Corporate status are not a lot of corporations that exists there and they're really only a handful of states that offer it. We had to incorporate in delaware now because because delaware is one of the few states that that doesn't and so. When was the first time that this has been introduced public benefit corporation as illegal status. It's a great question. I don't know a ton about the history of it. I think it's fairly recent. I would say in the last five years if not less We originally. I mean i think like a lot of entrepreneurs you go through several stages so we had originally incorporated as a a regular old llc and then reincorporated a a year and a half later once we learned about public benefit corporation that you know that it even existed and as soon as we heard about it it just it just clicked. That was exactly one that's awesome. I love it. I love it and i am happy that we can introduce our audience to this A new corporation status. We haven't talked about this on the gas yet. So well maybe more exciting staff leads. Doug about how many countries and different armed groups you're currently working with Sourcing spices from. Because i was really really impressed. How many different conscious. You're working with You know it's not the in one continent. It's really anywhere from asia to latin america to africa. So how many of them are there. Yeah we work with farmers in fourteen different countries at the moment and as you pointed out we started in afghanistan but afghanistan really challenging place to exit from You know if you're going to pick the hardest places in the world the remote probably yes eastern afghanistan Would be definitely be on that list and what we figured out or what. We what we figured. I guess what what are theory was early on. Was that if we could figure out how to bring human from afghanistan to the us we could probably figure out how to bring other crops and other facilities and so that was where we started but very very shortly thereafter. I got in touch with a cooperative in zanzibar tanzania which has an incredible history with the spice trade but yeah very very very minimal experts especially to the us now. I believe we're the only company importing as spices from zanzibar into the us. So we started working with a cooperative. There i think at that point there were about twenty farmers in the cop. I think now there's almost thirty And may grow incredible black pepper. Cloves nutmeg cinnamon So we we started putting from them. And then i connected with a farmer in guatemala through a an ngo that works with farmers in guatemala and particularly cardamom farmers there are thousands if not hundreds of thousands of cardamom farmers in guatemala. And so i got in touch with this. Ngo said who's who's the best like if i if i'm looking for the best cardamom who should i talk to and they said come down come down and we'll introduce you to somebody So i did. I flew down to guatemala and and at drove up into the mountains and spent a couple of days with a farmer named amilcar. This is now going back. Four years And he and. I are still working together. We're very we become very close friends and And we import his cardamom as well as some chili peppers that he grows and a couple of other things and then we've just built it out over time either deciding what the next spice might be and then doing some research to figure out where where we might look for the best version of that spice or or vice versa. Farmers get in touch with us on a pretty regular basis. I'm growing you know for example where we somebody reached out recently Her family grows nutmeg in grenada. In the caribbean and we brought in our first shipment from from them so We've been able to piece together a network of partner farmers who are just incredibly like-minded there. They tend to be very passionate. They tend to be very entrepreneurial. They tend to have a lot of A lot of strong feelings and ideas about how to grow the thing that they grow. And that's one of the reasons why they grow so well is because they they care so deeply that it absolutely. Yeah exactly. I think That's another reason why i was so excited about our interview again because of my kind of with fair trade About like personal sustainability values at Most important things for me in stephanie. The rights of farmers artisans in making sure that they're paid Fair wages they have a dignified job opportunities in it's so so important app countries especially a struggling in terms of development. Because both laura and me we all have a bachelors. In international relations so international development was also my entire background. And yeah you you you kinda not be passionate about with an them. I can only imagine how the farmers are you making this up. I'm assuming menu of your farmers have little Wing