35 Burst results for "Four Billion"
Music: 2021 was a good year for Wallen, Adele — and vinyl
"The the most most popular popular album album of of twenty twenty twenty twenty one one was was one one that that got got little little love love from from the the music music industry industry I'm I'm marquees marquees are are letter letter with with the the latest latest dangerous dangerous the the double double album album by by Morgan Morgan Wallen Wallen was was the the top top album album of of the the past past year year MRC MRC data data reports reports and and moved moved three three point point two two million million units units streaming streaming services services and and radio radio temporarily temporarily pulled pulled Wallen's Wallen's music music and and his his label label dropped dropped him him after after video video surfaced surfaced of of him him using using a a racial racial slur slur levitating levitating by by do do a a legal legal was was the the year's year's top top song song it it had had nearly nearly eight eight hundred hundred five five million million on on demand demand streams streams and and two two point point nine nine four four billion billion impressions impressions on on radio radio for for the the first first time time since since nineteen nineteen ninety ninety one one vinyl vinyl surpassed surpassed C. C. D. D. as as the the most most sold sold physical physical formats formats adults adults thirty thirty was was the the top top selling selling vinyl vinyl album album
Shippers prepare for another pandemic crush of holiday gifts
"The US postal service is gearing up for another holiday question says this year it's ready last year's holiday season was far from the most wonderful time of the year for the US postal service we weren't prepared for that this year we know what to expect Stephen Dharti spokesman for the U. S. B. F. says they're hiring forty thousand workers and have extra mail facilities and sorting machines now there is no time for us like Christmas the holidays it's it's our season we've we've done it now for two hundred forty five years we're ready for this year UBS fed ex also say they're hiring workers overall nearly three point four billion parcels are expected to criss cross the country this holiday season according to ship matrix I'm Julie Walker
GM Profit Sinks as Chip Shortage Takes Toll
"General Motors third quarter results saw profits slipping due to a pandemic shortage of computer chips and other parts GM still posted a two point four billion dollar profit in the third quarter held up in part by consumer willingness to pay high prices for scarce new trucks and SUVs but their profit was forty percent lower than the same period last year their revenue fell twenty five percent and was short of Wall Street estimates on a conference call with reporters CEO Mary Barra so the company was hit by a global shortage of semiconductors and cobit outbreaks at supplier factories she said they're seeing improvements but they'll see the impacts into next year Edmunds dot com reports that the chip shortage has been particularly harsh GM and the company lost three point eight percentage points of US market share I'm
Ford Fortifies EV Bet With Four New U.S. Factories
"Ford motor company plans to build. Its first new. Us assembly plant in decades along with three battery factories. Continuing its push into electric vehicles. The four new factories in tennessee and kentucky are part of an eleven point. Four billion dollar investment with south korean battery maker s k innovation ford ceo jim farley says it will lower the cost of electric vehicles. We have to bring this technology to lower cost. That's why were in sourcing are batteries so we can work sky and really push the cost. It's the largest. Investment in manufacturing ford has made the companies say the investment will create eleven thousand new
NASA Confirms Mars Region Had Thousands of Ancient Volcanic Eruptions
"New evidence shows massive ancient volcanoes erupted on Mars The so called super eruptions occurred in a region of northern Mars called Arabia Terra over a period of 500 million years dating back approximately four billion years. The news was published in a paper in the journal Geophysical Research Letters this summer and said researchers who studied the topography of mineral composition of the region made the discovery. The research said each one of these eruptions would have had a significant climate impact. Patrick Wheelie, a geologist at Nasa's Goddard Space Flight Center, led the Arabia Terra Analysis said to release that it's possible release gas made the atmosphere thicker or block the sun and made the atmospheric holder modelers of bars say they still have work to do to try to fully understand the impact of the volcanoes. Ted Lindner
Purdue Bankruptcy Is Approved, Shielding Sackler Family
"Federal bankruptcy judge has approved a historic settlement between purdue pharma the company that makes the opioid oxycontin and thousands of state and local governments. The controversial settlement will allow the owners of purdue pharma the sackler family to escape legal liability from opioid lawsuits. The sackler family will still have to pay more than four billion dollars.
Wet Notes 8-30-21
"This is wet notes here on scuba shack radio for monday august thirtieth two thousand and twenty one. Well we have certainly had our fill of extreme weather lately just last week here. In connecticut we face the challenges of tropical storm on re just barely below hurricane strength and at the last minute it shifted east and we avoided the brunt of the wind rhode island wasn't as fortunate and now we have item a cat for hurricane hit louisiana. Extreme weather is now the norm. The news keeps getting worse. Recently there was a study published by nicholas bars from the potsdam institute for climate impact research and that was that the gulfstream could be varying towards irreversible collapse. Now the gulf stream is part of the atlantic meridional overturning circulation or a. m. Oc this circulation takes warm salty. Water from the tropics moves in north and then takes the cold water south. The study finds that the circulation is at its weakest in one thousand years. So what happens if the gulfstream collapses that will dictate extreme cold for parts of north america and europe. Is the collapse imminent well. That's not an easy question. Answer it could be decades away but as we have seen things are happening a lot faster when it comes to climate change not only will the disruption of the gulfstream resort in colder north american temperatures. It is predicted that there will be a rise in sea level disruption of the monsoon patterns and impacts on the amazon rainforest. An aunt arctic ice sheets. The study concluded that is that this is all a result of human endorse induced climate. Change in may of this year. I talked about a project out on lake. Tahoe called cleanup lake. That project had an ambitious goal of cleaning over seventy two miles of the mountain lake. So i thought i would give it a quick update on how the work is progressing. Now these numbers come from the cleanup delake website. Cleanup delete dot org as earlier this month. Team of divers has removed an amazing eight thousand. One hundred and twenty two pounds of trash were three hundred and three thousand six hundred eighty four kilograms and covered about twenty two miles or thirty four kilometers of coastline. There update indicated that they have completed seventy four dives over twenty seven days of diving. The diver's consumed two hundred and eighty six cylinders of air. Today there have been eighty one volunteers who have delivered two thousand six hundred and eleven volunteer hours. Now i'm not sure if they're on pace to meet their objectives but that's not always the measure success. The amount of continuing effort is what really counts. Keep up the good work guys. The annual boston sea rovers clinic for this year is just one month away. The two thousand twenty clinic happened just a couple of weeks. Before the corona corona virus lockdowns took effect. We really didn't know how serious things were then. Now as we continue to emerge from the pandemic the show may just have the distinction of being the last face to face. Scuba show in the world before the pandemic and the first face-to-face scuba show in the world post pandemic monty. And i were at the last meeting. And everything's proceeding for the october. First and second show the show will follow state and local mandates and as the days pass by. We are all hoping that the show will go off his plan. This year shows moved from the traditional march date to october as a result of the pandemic that you'd be a great time to enjoy some early fall weather in new england. It'd be great to get together and diving is certainly a social sport. Do you miss dive training magazine. I sure do. I think i've re reread all the back issues. We have a good shop at least three times. So what's happening with the publication. Well i reached out to catherine castle garcia the editor to find out the latest catherine informed me that they hope to be publishing again in the fourth quarter of two thousand and twenty one. Now that's some good news. The fourth quarter is not that far away. And i'm certainly looking forward to dive training magazine hitting the streets and finally here on wet notes. I wanted to give you an update on the situation with dutch springs. If you remember last time. I reported that the property owned by stu jill school had been sold to trammell crow texas developer. Who's planning to build a large warehouse facility on the property. The initial word was that dutch would shut down after the season while a lot has happened in the last couple of weeks i there was a petition that garnered over three thousand supporters to keep the place open and as we know petitions can only go so far then there was support from patty professional association of diving instructors patty due to white paper outlining the economic benefits dutch brings provides as a diving venue. Patty estimates that because dutch exists. It helps to generate three point. Four billion annual retail sales in the northeast they tag the economic benefit to bethlehem at thirty four point five million as for tax revenue. The paper indicates that about ninety. Eight point nine million is generated for state and local taxes and northeast and about two point one million for bethlehem in addition to patty support. The lehigh valley planning commission has called the proposal of disaster for the quality of life in the lehigh valley while it seems that there a great deal of opposition to maybe very little that can be done to stop the effort. One positive. I that i did see. Was that trammell. Crow was indiscretions with local officials to offload the fifty off lou to fifty acre quarry for community use. Just how would you get to acquire if they build the warehouses. I don't know while the saga is far from over. I would expect that we won't see. Dutch brings open for the twenty twenty two dive season but his al michaels once said. Do you believe in miracles. Well that's it for this edition of wet notes. Here on scuba shot radio for august thirtieth two thousand and twenty one
Canada Legalizes Single-Game Sports Betting
"When it comes sports betting canada just past see to eighteen into law which allows what we call single game betting up but before this particular bill. Canada had sports betting but was a different kind of sports betting. Can you explain what. Canada had before this passage of the new law. Sure we it. Basically what it was because the restriction the criminal code said. You can't bet on the outcome of a single sporting events and so Gimme candid kind. Grew out of Provincial lottery corporations these government agencies that often lottery products and those companies those organizations evolved to some offering casinos and building casinos to now online offerings The lowest part of this was a sports product sports. We always refer to sports lottery in lottery. Bamyan opera words for me because They're mostly selling it a three-game parlays As a minimum bet and you know the margins really good Which means the customer really didn't like it very much and and so that park was doing you know total wages book five hundred million a year and hadn't really grown hadn't really evolved much But the can't in canada because of the growth hormone gaming we have what we often referred to as a very strong gray market because the laws in canada around internet gaming want clear and weren't clear from a couple of a lot of corporations were free to get into the business. And maybe i can be larry corporation to their plano dot com jerry robust platform It's it's They do a really good job. The very good sports. I they just don't have seen in denver and others haven't had much on sports product at all but online gaming grew and you should canada's our law talked about the provinces having jurisdiction over gaming within their jurisdictions and it's the within the jurisdiction so i go to bed three six five and we're and i place my bet. Well my placing it in stoke-on-trent uk me in my living room where i live in toronto and the laws not clear and and most lawyers legal opinions were offering no. It's actually probably not occurring in canada and which means can't enforce the laws extra-territorially so there was this version gray market to the tune of a total hanikos. Gross wager on sports alone was over. Four billion annually You know gaming and in sports together officer companies are making about a billion dollars. A year. I can and no one was doing.
An Interactive Map to Track (and End) Pollution in China
"Choking smog polluted waters climate change. This has been the environmental cost of the tremendous wells in china of the past forty years at the same time. Hundreds of millions of people have put themselves out of poverty as environmentalists in china. I have witnessed all of this first. Hand the challenge we're phasing is. Can we clean up as fast. And as broadly as the massive development degrading our air water and climate china has one point four billion people a steel fast growing economy and is responsible for the biggest share of the current greenhouse gas emission. china knows it's global responsibility and has pledged to be carbon neutral by twenty sixty. It means more than ten billion metric. Tons of carbon emission must be stopped abi neutralized. How can we possibly do it. The pressing global climate situation requires each of us. Not just to do it but to do it faster. I believe there's a chance for us to succeed. As i know a tool that i've work to help reduce the enormous environmental pollution. It is the power of transparency. Pollution information made public using mobile internet and other. It technologies many empowers millions of citizens to speed. Change by holding corporations and government agencies accountable. I personally got involved in the transparency drive for or pollution control years ago. Besides lake tied the third largest freshwater lake in china. I saw a group of fishermen using loan lados to scoop out the one fisherman said to me when i was young on a holiday like this i would jump into the lake for a bath but now he said the fish are gone. And we're paid to scoop out the algae pointing to those factories not far from the shoreline. He said the lake would not be clean onto. They stop dumping years of research. Made me understand how hard it is to check the dumping
Roku Tops Q2 Earnings Expectations
"Beat analysts estimates in its q two earnings. Earning fifty two cents per share on revenue of six hundred forty five million dollars up eighty one percent of the year however the company missed analysts estimates on active user accounts with fifty five point one million up one point five million onto quarter streaming hours. Were also down five percent on the quarter to seventeen point four billion
Treasury Announces Auctions to Raise $126 Billion Next Week
"The treasury department is taking emergency measures to keep from broaching the newly imposed debt limit the treasury says it will raise one hundred and twenty six billion dollars by auctioning three and ten year treasury notes and the thirty year bond that'll happen Tuesday through Wednesday of next week the money raised will allow the treasury to meet the debt servicing requirements on fifty eight point six billion dollars in treasury notes and bonds that are coming due plus raise about sixty seven point four billion dollars in new cash to keep the government operating the government's debt ceiling went back into effect on August first after having been suspended for two years it stands at twenty eight point four trillion dollars treasury secretary Janet Yellen has called on Congress to quickly lift or suspend the borrowing limit Ben Thomas Washington
Lucid Goes Public to Accelerate New Products
"It goes public on the nasdaq. Hsieh's of lucid rose. Ten percent yesterday following their debut the startup receives four point. Four billion dollars in cash from the transaction after expenses saudi arabia's public investment fund have been a controversial for some people at least about certain things that do with saudi investment. That a billion dollars into lucid over the years they now come out of this with lucid worth twenty four billion and the saudi public investment fund owning sixty percent of the company By any measure. That's a damn good deal. These reverse merger deals Can indeed provide a cash injection to accompany to go public very quickly without the usual. Ipo process and it does give them four and a half billion dollars in cash to accelerate they're all out there roadmap much just cars. Suv's but also immobility Things like electric boats and planes e. Vitale you'll hear pizza. Rowlinson call it also home energy storage as well. Not just the lucid air. That starts seventy grand off the tax credits. But it'll go up to one hundred sixty two thousand. They are on target to deliver them. I've got a clip era of peter. Rawlinson the ceo. Talking this is edited for brevity by the way just full disclosure. But you can see the full Listen to the full audio is online on social media. How listen to what he had to say. We are on track for delivery of the groundbreaking lucid this year and we're on track for production shedule in custody monday plant. We've already started ground. Leveling for incredible integration of phases. Two and three of the factory bringing two point seven million square foot of expanded factory space ready for the introduction of the gravity project in late. Twenty twenty three
Will Iran Get a Nuclear Weapon Under the Biden Administration?
"Do you think iran's gonna get nuclear weapon in this administration. I don't know that they'll get it on their watch. But they'll make real progress They're going to have to. What do you need to build a nuclear weapon. You need to make sure that you can do it in hidden places So there is no one comes after it second. You need to have the money tools and resources to build out the infrastructure to do that and then you need the political cover that gives you the space to do it by demonstrations going to provide them each of those three things and how we starved the iranian regime. They're on their last four billion dollars. In foreign exchange reserves. It took us two and a half years to put that much pressure on them at. It saddens me because the people in the gulf parts and friends that we have in israel and america will be more risk as iran continues to move close to nuclear weapon. Charlie even as they get close even when they don't have the complete cycle their capacity course increases the capacity to say that if you don't do what it is we'd like you to do israel if you don't do what you like us to to the saudis then those countries will feel under the thumb because they know arana's even even if iran is only on the cusp of getting those weapons systems and they will have much more leverage in proxies to do
Taking the SPAC out of Ackman
"Ackman spec the biggest in history dropping a deal to buy ten percent of a wendy's flagship universal music group pershing square tanti in holdings agreed to buy that stake last month. You remember for about four billion dollars but the spec announcing early this morning that the board had unanimously decided not to proceed with the purchase in a letter to shareholders. Bill ackman decision with driven by issues raised by the sec about several elements the proposed transaction in particular whether the structure would have qualified under nyse. Rules ackman said they would now pursue a conventional spec merger. Something else so they're going to now there's going to be a effectively a new deal over the next eighteen months. I've got to go buy something pershing's spac price has fallen eighteen percent since the g. purchase was announced on june fourth akron city underestimated shareholders reaction to the complexity of all of it. Remember that structure that we've talked about. Joe said we all serve struggling to to sort of make sense of how it would all work ackman said that pershing still intends to become a long term shareholder of you. Mg after its public listing in amsterdam in september
Key Lawmaker Quizzes Airlines on Delays, Worker Shortages
"A Senate committee is asking the major U. S. airlines to explain why so many flights are being delayed or cancelled and if it's due to staff shortages Senate commerce committee chairwoman Maria Cantwell is asking the airlines if labor shortages are causing flight delays despite the airlines getting fifty four billion dollars in federal aid to keep workers on the payroll during the pandemic tens of thousands of workers were persuaded to take voluntary buyouts or retired early can't well sent identical letters to six airlines saying they've done a poor job managing their work force saying at worst they fail to meet the intent of taxpayer funding Southwest Airlines responded it says that use the federal money to keep flying and blames recent delays on summer thunderstorms and technology issues Jackie Quinn Washington
EA Acquires Another Studio
"Ea has acquired played democ for one point. Four billion dollars renan's sinclair at games industry biz. Electronic arts has agreed to purchase play dynamic from warnermedia for point. Four billion dollars in an all cash deal. The companies announced today founded in two thousand ten the manchester uk based play. Democ is best known as the developer of the mobile in facebook. Game golf clash. Well we've enjoyed working with the talented team play. Democ as they've grown golf clash beyond all expectations into a hit. Mobile game was tremendous longevity. Wb games president david haddad. Said he continues. Well we have great respect for the play. Democ team artists divest is part of our overall strategy to build games based on warner brothers. Storied franchises and quote last month. Wb games parents warnermedia announced that it would be it would be spun off of parent company. At and t. And merged with discovery in a forty three billion dollar deal but it was reported that not all of the publishers operations would be going along raising questions about the fate of the remaining studios the play democ acquisition announcement specified that the rest of the wb games portfolio is included in the deal with discovery. Play democ becomes the fourth significant for ea since december when it reached an agreement to purchase racing game specialist code masters for one point. Two billion dollars thwarting take two's interactive's take you interactive's own attempt to add the company to its portfolio if all that up with a two point one billion dollar acquisition of glue mobile in february and the addition of super supromega baseball developer metalhead software in may
"four billion" Discussed on Barstool Rundown
"Lot against like players where manfred it's just like the marketing of the game and like so many things like that go into where he's bad job on a variety of levels yes Next up we got renaldo. A press conference the other day Had a couple of coca cola bottles in front of them moved them off screen and send drink water and that cost coca cola. Four billion dollars market value which is just an insane thing. How could that be real. Does rinaldo get paid by. Coca-cola i i would assume so. Big water them. I don't like to me. i just in general. Advertising doesn't make certain that sees that who sees coca cola out renaldo is like oh shit. I need to drink coca cola. Everybody fucking knows what coca cola. You drink coca cola and him moving. It's not gonna make me not drink coca cola so i don't know if it's just the shareholders are selling off but it just to me advertising always. I don't know it facet like where did that number down. One point six percent which they equate a four billion dollars on can't really necessarily draw that correlation between him moving a bottle and the stock dropping so point six percent of coca cola stock value like four billion. Yes they still got. What hundred million crazy about that. I don't know that there would be slit in like pepsi or something. Yeah just like really clearly was was being paid by some other company But yeah so coca cola tribal rebel athlete on social. So that's how they draw that correlation. It's like his value is whatever and then so it makes little sense. But i think he'd be. Okay you think like if you know.
Bipartisan Senators Reach Deal on Infrastructure Bill, but It Faces Hurdles
"In washington. A group of bipartisan senators have reached an agreement for an infrastructure proposal without the need for tax increases. The group of ten senators didn't reveal details of the plan but people familiar with the proposal. Say it would spend nine hundred seventy four billion dollars over five years and one point two trillion dollars. If it continued over eight years to move forward those plans will need buy in from a broader group of lawmakers and the white house.
The USDA Is Set to Give Black Farmers Debt Relief
"Massive covid relief package includes billions for the U. S Department of Agriculture to wipe away the debt of farmers of color. But these farmers have been promised relief before to make up for decades of discrimination, and many are skeptical that this time will be different as an as Emma hurt of member station WSB in Atlanta, reports Agriculture Secretary Tom Vilsack is in Fort Valley, Georgia on a sunny Saturday morning trying to convince a group of black farmers to trust his department again. No surprise here. I'm a white guy from the Midwest and I'm hot, So if you don't mind I'm gonna take my coat on is that all right? Phil Sack lays out the details of an estimated four billion in debt forgiveness for His and the relief are a big Phil Sack lays out the details of an estimated four billion in debt forgiveness for farmers of color, which he says will begin this month. His trip and the relief are a big deal an acknowledgement of long standing discrimination. And so they had a chance. To grow to expand. As a result, over the years of skepticism of the USDA has deepened and it affects how some farmers view this latest relief package. It's like the Fox watching the henhouse. John Boyd is president of the National Black Farmers Association. He's a Virginia farmer who became an advocate decades ago after facing loan discrimination himself, just about every 8.5 to 9 years. Something happens in this issue. And I don't have many more eating a half for nine years left in my span here to get some some real significant change in place so that we can say the next generation of black farmers
"four billion" Discussed on Marketing Today with Alan Hart
"Flavors we've ever launched before and they came along the journey with us our influence our partners from the creation event where they sort of created some content and shared it with their audience. They also teased when we did. A mid-year sort of editing out of the flavor so we created a bunch of samples and we were asking for their feedback in in order to come down from the hundred plus submissions that we had that we had created together in order to call those down further into the handful that we were going to actually launch with so we asked for their feedback feedback inmate. They gave us their feedback. They did a blind kind of survey and then they also created content that they shared with their communities than as well and then of course when we launched in May than they did a big Ta da and unveil and shared that with their communities at that point so what we saw was that the engagement continued to get higher and higher. So they're fans were along for for the journey with them and when we looked back at what the typical industry benchmarks are within our category for engagement of uninfluenced content as well go for our own history in our own historical benchmarks. We were beating them by easily to three X.. And that was because it was an authentic partnership the partnership itself was long standing. It wasn't just sort of like a one and done. And these were people who are invested the the influencers I mean were invested in the journey and therefore their fans became invested in the journey along with them. So it's my long winded way of saying that. I think when when you do it right when you when you do it with integrity and authenticity influence marketing can be an incredibly powerful tool. No I I and I think you you've described a case study in. How do how do the right way? So thank you for doing that. Thank you for sharing weal. I've got a couple more questions one last question. And then we'll kind of switch gears a little bit you have done so much in the organization So much in the last sixteen months. What was the toughest part I mean? It doesn't have to be a specific initiative campaign curious. What was the toughest part I mean? That's a lot of change to be driving. It was a lot of change and I think that the toughest officed part of it was truly the flying the plane while we were building it and I don't mean that just in terms of the strategy or the content or the tactics by even mean that of the building out the organization because we wanted to be able to. We couldn't get there fast enough right. So we wanted to be able to reboot the brand and launched into the next phase of growth for us. Which I know I I truly believe that we are embarking on incredibly exciting time as a brand but we wanted to get there really fast and so we were kicking off a lot of initiatives without having all of the people in place without having all the information or the data in place and also without even having all of the high level strategic framework work in place? And so we were we were starting to do before we could figure out what we were trying to do. But I've always really had a philosophy and I think this is based on you know where I come from both from as a consultant as well as You know my training it at bath and body works but I would rather get eighty percent right and maybe I've missed twenty percent of it but I'd rather get there fast because has I don't need to perfect to one hundred percent and then learn too late that I missed the opportunity and so there are a lot of different kind of cliches out there in the marketplace. You know sort of like fall on your face as not on your behind all of these types of things that that are out there but I truly believe in all of them that I I really believe that doing something fast in getting it mostly right is we're better than doing something slowly and doing end getting it one hundred percent right because whether you're right if you're too late to the party if you're too late then you've missed the whole thing will do a switch gears and get to. We've talked about you at the beginning when get back to you and I love this question probably. My most favorite question is Is there something in your experience experience in your past that defines or makes up who you are today probably everything in my best makes up new. Im Today but oh gosh. I think that if I were to take take a personal lens on that I would say that probably the most defining experience it up for me has been my immigrant experience. I emigrated to this country when I was two and a half and I was in a lot of ways personally spent a lot of my years trying to really understand. Stand how to become a part of the culture and how to become a part of my new my new normal which made me a really avid studier of cultural norms and of just human behavior savior in general so I was always looking around outside of me when I when I started kindergarten. I didn't speak English because I had grown up in a household. That was all Korean. That where we were only seeking Korean to each other and so I started kindergarten even though I've been living in the US for a couple of years already completely having to start over for language and it just made me incredibly attuned tuned to how what our social norms. How do people behave? How can I fit in? So that's one aspect of the immigrant experience that I think has been really formative for me because even today I absolutely love thinking about the psychology of marketing. How do people think? How do people accept information? How do they process information? It's one of one of my favorite aspects rex about being a marketer the second piece of being immigrant that has truly shaped who I am is from a very young age I had to take an outsized role within my family really. I was the oldest person in my family who spoke English fluently. And that meant that I had to pick up and do things that I had never done before. I remember being fourteen years sold and helping my family pick our health insurance plan. I had to go through all the documentation that the brochures compare the plans and make a recommendation to my parents. I had to help about with filing tax returns. There are a lot of things that I had to learn how to do and not be afraid to do and figure out on my own because my family just needed me to help so I think that that has created in me just a bit more of an appetite for chaos an appetite for learning new things that I've never done before and I hope I continue for the rest of my career not being afraid to take on difficult challenges. As if I could do that at fourteen I hope I can continue to do really great things as I as I progress as a professional professional to amazing story amazing experience. Thanks for sharing that curious. If there's any advice you'd give your younger self if you're starting back out again on this journey well you know. I don't know how to answer that. You know I I say that because of course there are many things that I could have done differently as my younger self but they all lead to the person that I am today and I think that the the older I get what I will say is that I recognize that. There really isn't a master plan in place. There may be an ultimate goal. But there isn't. I realized that there are a lot of different ways to get to the ultimate goal. And I really believe that life and your career is really a it's just a series of calibrations where you're just sort of like ping pong ing little little by little towards whatever goal you set for yourself but I think maybe when I was younger I thought that there was only one way to get there and I thought that if I mapped it out properly that that I would I would end up there and I never could have imagined sitting in the seat that I am today as the Cmo of a great brand like us. I couldn't have imagined that twenty years ago. That's good advice in and of itself. I wonder I mean you you. You're a marketer you your avid observer of what's going on. You skied that in many different settings. Are there brands or companies or causes that you follow that so you think others should people should take notice over you find purely interesting yourself. Well I happen to love the beauty industry and I love not just because I've been eating sleeping breathing it for the last fifteen years or so but really because it continues to be a very dynamic place to be on their stole a lot of growth happening. There are a lot of dynamics comics in place that are Incredibly exciting there's a lot of entrepreneurial activity so much creativity in both product marketing as well as the content marketing. And and I feel like as I look towards what's happening in society at large in terms of trends that you're seeing in sustainability in terms of diversity and inclusion in terms of thinking about wellness and wellbeing These are all things that have impacted activity within beauty and have created the rise of so many interesting niche each brands and businesses. I think faster than I would say. I've I've seen a lot of other categories and so it's an interesting category to keep an eye on the video overall even if you don't work within beauty because it seems like a lot of what's happening in trends at large are really hitting beauty at the forefront Two more questions than and will wrap up but I'M GONNA try to a new question. I usually ask the different one and with you. I think there's a different question I should be asking people which is as a marketer maybe as a CMO but more importantly as a marketer how do you think about what is the single or the one of the most attractive opportunities or or you could go a different direction in pitfalls or threats that we as a function and as people in the function are GonNa face. I'm GONNA say Addison and Mrs both for me as an individual and within my individual and specific circumstance in my current role as well as more. Broadly but I feel like the biggest thing for for all of us to embrace this change. I feel like that sounds incredibly cliche but I really believe it. How much change have we experienced in the last ten years and how much more are are we going experience in the next ten years there are some things that are always going to be true within the world of marketing there there are these fundamental human truths that are driven by us as human human beings? I do believe that people crave great storytelling. Because there's a lot of noise in the world and great stories create sense an order out of that noise. I always always believed that. Great Marketing starts from great product and that great marketing could maybe hide bad product for a little while but consumers are very savvy and they figure it out after a while and then I also believe that great value not cheap but value for money that consumer spend will always lead to cross. These are things that I just believe kind of as as being in my own personal truths but what I what I don't know is I don't know what the specific stories are going to be. I don't know how we're going to reach consumers in the future. I don't know how. Oh and with what tools so those are the things that are going to change so dramatically in probably faster in the next ten years and it has in the last ten years and as marketers. I think it's just really critical. Goal for us to not be afraid of that change and to recognize when something is the difference between a fundamental truth versus the tactics and the how which will always change and evolve because because human beings always changing to will my last question in you may have just answered in. It's okay if you have is what you feel like. The Future of marketing is GonNa look like my guess is more change. Change definitely definitely more change. But you know. I think that there's another thing that I think about a lot in in my role and in his my in my personal growth served as a CMO. which is I think about? And I know there there've been a lot. There's a lot of press about this lately but I think a lot about how the role is evolving itself. And how even in my day to day and partly because we're such a lean team and I have to wear a lot of hats in my role but in my.
"four billion" Discussed on Marketing Today with Alan Hart
"Our most innovative product that can hit the market within somewhere around anywhere from three to five months or so from idea to market in the way that we do that is that we offer them purely on our own platforms or owned website and we market them through our own channels as well so it's a way for us to connect to our social audience and give them reward them for being part of our community by by getting the all of the inside inside scoop on the newest most innovative product that we're launching? We do it in a fast nimble way which enables us to test innovation in a way that we wouldn't be able to do if we had to scale it up to be produced at the millions of unit level instead we create literally micro batch. It's a it's a smaller quantity wants. It sold out. It's done and we learn so we learned from that what's working and what's not working. What are the innovations that? Perhaps we'd want to figure out how to be able to scale them up and offer them nationally but in that respect it it really became sort of a win win for us both from in terms of building out the business commercially as well as building out the brand and the stickiness engagement of the brand in particular with our social media platforms I love the example. The micro batch rose from what it is an into the marketplace but also the strategic nature of Imagine it also helps to keep energy behind the brand. Because there's there's always something in the works something coming limited time type products. I guess for lack of a better word absolutely really taking inspiration from the fashion world and and fashion drops that are limited in nature and that sell out quickly are not new to the world of fashion. But they're not typically the type of thing that you see in the beauty world for us we. We felt like we had an opportunity because of our business scale to be able to do something akin to the fashion drop and by doing so. Really start to build out this court. This engaged aged audience among our consumers. I'm so we actually saw our email list grow by multiples because folks wanted to know when the next micro batch was going to drop so it's it's been a really interesting strategic tool with our marketing tool kit. I know you've also got new work out a new campaign and read stories that you're dramatically we increasing your spin behind your marketing efforts. So just would love to hear you talk about what you're trying to accomplish in what's been the response thus far short we just launch prop about a month and a half ago our make it awesome brand campaign and our brand campaign was something that was really important for us to get behind and make a significant investment in because as we have been rebooting our whole brand identity over the past year. It was really important for us to be able to make sure that our target audiences would see the new. EEOC does the new face of Llosa and also here all of the different ways that we're bringing awesome into their lives so the essence of the brand campaign is really that uses a brand that has always delivered livered refreshing moments of awesome to your everyday so other lip bombs may moisturizer lips. But we're the LIP. Balm is delightful to hold delightful to look at and delightful because the flavors are delicious on your lips and so we're really trying to own as a brand equity of awesome so the campaign itself is total. All new brand creative creative. And we're taking a digital I. I would say probably about ninety eight percent digitally driven approach to the media and We are about about half of our media's on is in streaming video because that's sort of where our audiences at streaming video display social media places where we know we can reach our target consumer and then we're also doing a few creative aspects of the campaign like our first ever Tick Tock campaign which has been a really amazing experience. agreeance no I was Gonna ask you about that because I think you've got some crazy number of views of that campaign I wanna say it's three point seven billion last time we talked but I logged into Tick Tock Day yes. I do have a small very small prisons and it looked like it was up to four billion if I was reading the numbers right I honestly wish I could tell you how I can wrap my head around those numbers but I can't of I met with my team to kind of dig into hindsight and really trying to analyze and understand end oath qualitatively and quantitatively. What we think is the effectiveness of our tick Tock campaign and I just can't wrap my head around a four billion number but there you have it? I'm sure there's something within the numbers that is more meaningful than yes over half. The Earth's population is viewed our ad campaign. I'm pretty sure there. There's something something else going on there but I what I do have to to say is that whatever the numbers are they are big. They are big and we're really excited about the potential of being on such an emerging platform in particular because we are a Gen Z.. Relevant brand and so our tick tock campaign. We ran it in September. It was our first ever Talk campaign but I I highly doubt it will be our last. Because we're we're getting really great. Engaged eight we got a lot of really great impressions to be able to get out there with our brand story. We've gotten really great engagement as well and then independently we've been tracking through brain research and seeing that the recall is quite high as well for us on on Tick Tock and so it's a really interesting platform. It's going through a lot of change. The first time that we talked talked with them. I think we talked with them in the winter of eighteen. So it's eighteen. Yeah it's been close to a year that we been talking with them engaging them in there they're offering has is really unchanged in During that timeframe and I would say I think as advertiser as an advertiser you're really letting go of a lot of your brand storytelling on the platform. You are putting being out there. Your brand for the user for the community to really create their own stories because it's you know they're creating their own content and it's highly driven and so the tick tock team has added in a few random elements which kind of helps to balance out the nature of the platform being. So you'd you see driven driven to be able to have branded at units as well as part of the campaign strategy so we had a kind of a multiple elements campaign that we ran in September. So that we can learn you. You know what's working what's not working and one of the things that was really important to us was to partner with the right folks on the platform because of you know as you probably know. TUCK has a number of influencers answers who are really sort of rockstars in there in within that domain and have audiences in the millions and so we partnered with a handful of influencers search on the campaign in order to show how to bring our Hashtag. Make it awesome campaign to life so the challenge was hashtag naked awesome. It was how does make your everyday more awesome. And and what was really great was that we worked with influencers to curate a variety of different kinds of content because one of the insights that we as an internal team had early on. was that the more the challenge itself breath and the content can evolve and take on a life of its own the more likely it was to go viral and so by having a challenge that was wide enough for the tick Tock community to be able to kind kind of put their own spin on it. We were sort of encouraging the Hashtag challenge to live longer and to go further so the influencers that we worked with helped to kind of provide a a type of tutorial on different ways to create awesome content so they're content actually looks very different from each other and what was great was that than their own. Particular audiences could see their content. But then you could you know you might be following more than one of the influencers and you might see a different way to bring the challenge to life. Which I think is part of the reason why to now I believe is that our Hashtag challenge is one of the most successful that I've seen on the on the platform it's a it's an amazing I was scrolling through The videos I guess and it's funny. He would people How their creativity comes to life? Frankly so one thing. I have a question about Working with influencers in any advice for marketers they're working with influencers. Answers will own regardless of platform. If you will I think that influencers or content creators are really an important part of today's marketing ecosystem to have those kind of brand ambassadors out there in the world especially in a world where social media continues to be a really effective way to get your brand's story out there. I think it makes sense to continue to have for us as a brand influence for marketing as a component of our marketing strategy with that said I would say that our experience has been the more carefully we select the folks who we work with and the more the relationship and the partnership is an authentic one where we're working with people who truly loved love the brand the more the results that we're seeing are actually effective so another Initiative that that we put into place which I also think demonstrates VM speed beat the market and agility of the marketing team is an initiative that we launched last year called the flavor lab and so a couple of months in. I'm realizing wow. We have such a great social media presence swatow we work with some really amazing influence from working partners. And I've always felt that we could do more to really own the equity of flavor. Our consumers are already loving oliver flavors. But how can we really establish ourselves as the experts in flavor and so we kind of looked around at each other and we said well what if we created something that was like pantaloons color of the year. Sure but instead it's flavors of the air and we felt like it made a lot of sense for us to bring for the first time ever some of our content creation partners into syrup behind the scenes. We had never done that before. We've never brought them in to be co developers with us and so very very rapidly in fact I think it was two months after I joined. We staged a three day event and flew in Nineteen influencers from all over the world to come sit with us and help us craft the flavors of tomorrow so we brought them into the mix and they literally mixed up flavors with us they had little miniature dishes and they had probably about thirty two different materials that they could work with and they helped us create what we launched just this year this past may exclusively at target we launched Hashtag does flavor lab and it was. These are our most most innovative most out there..
"four billion" Discussed on Marketing Today with Alan Hart
"Does created type of consumer behavior that was about collectability collectability about trying what's next about seeking newness and seeking variety and therefore that was very good for growing the entire size of the Pie. So this is a brand branding had really admired from afar quite some time and so I thought it was a really incredible opportunity for me personally to become the first ever chief marketing officer at the brand what it was the first thing you tried to tackle. You've accomplished a lot in a short amount of time. Where'd you start i? Well I makes it sound like there was an actual sequence secrets of events that occurred I think so. I joined the team exactly sixteen months ago and in that timeframe we have out of emergency and necessity within the business we have rebooted the entire brand identity the look the feel all of the packaging. We've grown the product portfolio by over two X.. We've restaged the content and communication strategy and the pillars of. What is the story that we're trying to tell we've brought on all new outside partners the agencies and the most important thing was? I had to build a team in order to help me do all of this because none of this was a one woman. Show we most of the team. That's in place now within marketing here is there average tenor tenures somewhere between six to eight months and so we really built out what I consider an incredible best in class nimble but lean team here in order to accomplish accomplish quite a lot in the last sixteen months but the first order of business before he did all of that was really to assess what was going on in that that work needed to happen within the first four weeks of my hitting the ground and so within that four weeks I had an opportunity to look at the history and understand that the brand was coming from a truly incredible place. You know as I mentioned it was a brand that I admired him. And for very good reason in terms of being incredibly innovation driven and creating a very different way engaging with consumers we like to call ourselves the one of the earliest pioneers of influence or marketing in our category. Gory and there was a lot in the history of tap into. But I would say that because I was the first ever. CMO there hadn't been a crystallization of those messages. Passages into something simple that could then become the vision for the rest of the organization as well as outside partners to really kind of glum onto so that we could all be marching towards the the same direction and so to some extent it felt like those first few months really felt like we were flying the plane as we were building it in my role within my first week a first thing that I was join was trying to find a new agency to help help us with rebranding or packaging identity and as any good marketer noses it's pretty hard to re reboot your packaging identity when you don't you know exactly what the identity and so all of that was happening simultaneously. It's unusual I've had a number of CMO's that are you know within a year ray of their starting starting-point or near that I mean we talk about the sequence of events but A. You're one of the few that eventually described the diagnosis for week period. You're trying to get the get right. I'm assuming really get understand. What's going on that core piece if you will then you can build off? All of these things do simultaneous Athenians. Things all at once. was there anything in that effort in the first four weeks that stood out to you or was like we had to get this right or understanding. Understanding ex was the best use of time in those first weeks. I'm just curious if anything stands out for me Understanding the consumer was absolutely the most important thing my history in my background about them. bodyworks is incredibly consumer centric. And so. That's how I've been trained as a market or one of the practices that that I did for ten years even at my most most senior role at bath bodyworks was to be out in stores either talking to consumers on a weekly biweekly basis or actually working working in the stores. And that's a discipline that really makes the consumer experience with what you're putting out into the world as a marketer very very real. It's something that it's very different to understand. What the strategy or the theory or the concept is behind what you're creating? It's very different to see the visceral reaction from consumer to the things that you're putting out there in the marketplace place and so for me at it was a challenge because I was coming from specialty retail where we owned our own distribution channel. And I was coming into a wholesale brand where unfortunately landon have the luxury of owning that all of the data that we had was research data that was coming from coming through with third party resource and so being out in the stores observing observing what consumers were actually how they were engaging with our product spending a lot of time online review pouring through review data social media. Just trying to get build out out a picture in my head about what I thought was resonating with consumers. With respect to the brand in the product and what I thought wasn't really helped crystallize for me the approach that we needed take which was for me. The lack of clarity in how the product was appearing to consumers was one of the first things that I needed to tackle. The innovation pipeline is the longest time I'm for any marketer. You own that piece of marketing. toolkit innovation pipeline takes the longest in our case. Because we're a smaller organization. That timeline is fortunately probably much shorter than much larger organizations where you might be looking at something like eighteen to twenty four months between kicking off an innovation project and being out market for us that entire process assist since I've been here has taken twelve months and in some cases even shorter than that because we're able to move more nimbly as a smaller organization but that's still is the longest sleep time that I had to tackle in order to be able to flip over into the use of the future and so one of the first things that I did within those four weeks was in addition to absorbing all all of the consumer data and really trying to build up a picture of what it was that was working and resonating. What wasn't resonating with consumers than I could create a product the vision that would allow us to be able to show up in market in front of the consumer the way that we needed to that was pretty radical departure than than in where we were before? I don't know if that was very clear. Felt feel like the answer was a bit meandering but I think the point was that I mean the first thing that I had to tackle was a reboot of the product driven identity because the time line was the longest air and as I mentioned where we were flying the plane while building it so I was briefing our agencies at the same time that I was trying to understand the brand and that all happened literally within the first four weeks of my being here so that was summer of twenty eighteen by September of twenty eighteen when we were actually conducting focus groups in market research to understand whether our new product identity would resonate and we had incredibly positive signs through that research by December remember of two thousand eighteen. We were talking to our key retail partners Able to bring them along in the journey and we were really excited by the reception that we were getting there. And now it's fall of twenty nine thousand nine and we're out in market with with our entire new assortment on which is really exciting. And I think it's a real testament to what you can do your part of an organization that really values speed to market and really Can operate in a much more fast nimble way you talked about love the work that you did the understand the consumer. How do you describe? Who is your core consumer our core consumer I think when we shorthand who think our core consumer is I would say we typically Shorthand by saying that our consumer is Gen z millennial but I think it goes a little bit deeper than that because that's the demographic but I think there's a psychographic of the core consumer that is engaged with our brand that is more of a variety. Rietiker someone who views us really as a beauty product as opposed to a personal care product. And I think that that really shows up in how we speak to our consumers as well so we we really model ourselves as a beauty brand although are sort of the distribution dynamics of our brand are probably more more akin to a CPG or personal care brand and that means means for US having a really robust presence on social media it means always looking for positioning that is much more fashion forward and much more trend driven then perhaps some of our competitors and that really resonates with our consumers so in the course of really trying to understand our consumer a few of the key insights that came through. We're things like I love. Love the colors of your product. I love the flavors of your products. These aren't typically things that you would hear about a very functional or utilitarian brand. It's much more about the delight it's the emotional experience of engaging with IOS and that'll really came through For me right from the beginning in that four week assessment period so pretty soon after that while we were kicking off the reboot to our product assortment product packaging. We also kicked off a reboot and I would say a more focused edit point around all of our communications nations. So the first thing that we could reboot was our owned social media. So you know we have actually a very strong social media presence. We have over two million followers on instagram over six six million followers on facebook and we needed to be able to invest in the content to be able to keep ongoing engagement and enthusiasm and excitement within our really as our fan base on social media and so We invested more in being able to create the really engaging exciting content that would keep our community pretty Coming back to see what use was to. We also tightened our voice. Because I think in the course of the years that we've been in market I think our brand voices shifted a little bit to take out some of the the personality authenticity that I think a lot of in particular the Gen Z.. Audience is looking for for brands that they want to engage with in social media and then lastly and just as importantly we launched a new commercial platform which we call the US micro batch and the whole point of the micro budget and it's actually a a multi pronged strategy AJI which is in some time in in the fall. When I first started I felt like there was a really great opportunity for us to do things to lean further even further into being a smaller more nimble brand hand to create things at a scale that would allow us to get from idea to in market within a few months and as I mentioned that our typical lead times are are more like somewhere around ten to twelve months in terms of from idea to market but are micro batches are actually designed to be some of.
"four billion" Discussed on Marketing Today with Alan Hart
"Make awesome as well as use flavor lab which is a collaboration and Co creation program in their micro batch program that also influ involves influencers so lots to talk about. I was highly impressed. Rest frankly by so young king and I imagine you're GONNA learn a lot in this episode so I hope you enjoyed this episode with so young cane so young. Welcome to to the show. Thank you so much. Thank you for having me on so we want to start with a non marketing question asked would drew you to architecture. I have always been somebody from the time I was a young child. Who loved both art and math unsolicited? My favorite subjects growing up. And I've always considered myself Someone who loves thinking with both the left brain right brain and so when I was actually pursuing or looking into colleges I looked specifically at programs that had strong architecture programs in strong math programs. Oddly because I felt like I could kind of go in either direction and so when I got into mit they actually have one of the top architecture. UNDERGRAD programs in the country. So I was thrilled. Obviously and I. I made the decision to pursue architecture as as part of my education and actually worked in architecture firms all through college as well. I'm during my summers as well as internships during the school year while I absolutely loved studying the field on my I knew pretty quickly that the profession wasn't going to be right for me but I continue to have a love for architecture and design in general. It's it's a personal passion of mine and it sort of feels how I like to think about what what I bring to my day to day even my workplace. which is that left brain right brain thinking and allow for innovation architecture? I don't know maybe it was where I grew up. It wasn't a natural natural subject that I would have said. Yeah I could I go study. That was. There's something early on Sparky to that. Like I dunno touring buildings third. Was it a parent to introduce architecture curious. I think I was just being a practical child and thinking that I probably couldn't make a career out of being an artist so so if I couldn't be an artist that perhaps I could do something that sounded more legitimately professional and that architecture sounded like something that was a respectable career. That would still still able to tap into my creative side little. Did I know that marketing was calling my name on the road which I think essentially does the same thing for me at allows me to tap into both sides my brain but I don't think there was anything more sophisticated than that in the thought process other than I love being an artist but architecture sounds like it's a real job right right. I think there's a lot of recovering marketers that say I'm in marketing because it legitimises You helps me make so you're not alone in your profession will go to. MIT study architecture. You intern in do some work in the field. While you're going to school you came out and we started as a consultant rate. Actually I had a little bit of a detour because as I mentioned to you I loved studying architecture and I was actually fortunate enough to be the recipient of a Fulbright Fellowship. After my Undergrad. So I while I had applied to consulting firms in various other types of companies for a fulltime mm job after college I was simultaneously applying for this research fellowship and once I got it I was able to take the one year off so that I could study specifically typically my. My topic of research was confusion spatial dwelling development in Korea so then I traveled to Korea for year and worked with a graduate research group in a top university. Doc doing architectural history and theory research. And then I came back and started my real job. Oh you've got to court the background and we haven't even gotten to the professional side yet. All right let's go into the dwellings in Korea. But how did you make the fellowships coming to in assuming and you're thinking about what's next. What was that process like? How did you end up in consulting? I had actually been recruited while I was at mit by a few different consulting firms. oftentimes these consulting firms are looking looking for people who are graduating college and may not necessarily have the business experience or expertise but they have a way of thinking that consulting firm see as being strategic potential and a way of breaking down problem solving so consulting firms often interview students who may not have business experience. But they're looking for kind of a spark of a problem solving capability and actually received a couple of job offers at the end of my senior year. And there was one job offer that was willing to wait for me to go away and do my Fulbright Fellowship Ocean income back and take a full time position so I started off my career after coming back from my fulbright fellowship at at Kearney specifically within their financial institutions Sion's group. And I worked there for about two years learning the ropes of how to sink like a consultant before I moved onto my next role noto so little bit about how you ended up in in marketing. Oh it would be a few more years before I ended up in marketing. I'll say that I think I often like to say that the the first half of my career was as a strategist really early. Whether it was in house or as a consultant I spent the first decade plus really honing my skills in the world strategy and at the end of that timeframe I was fortunate enough to work with a consulting firm called the Boston Consulting Group they I was based here in New York and they had a very strong consumer goods and retail practice. I really really loved the work that I did while I was there where I was able to work with. Both retail and beauty companies and ultimately made the leap over onto the client side. I this doesn't in-house strategist and then ultimately as my first operating role in beauty at Victoria. Secret my understanding was that part of the L. Brands. Group lives. Yes so actually. Finding enough one of my clients was back in bodyworks while I was at BC. And then. After I moved over I I I I started off in a centralized strategy group group that was meant to be sort of an inhouse sort of white space opportunities route that worked with all of the various friends. At the time Albert owned the bodyworks Victoria secret and a couple of apparel apparel brands like expressive limited. And I spent about a year in that program. The the idea was to bring in folks who had non retail non marketing type backgrounds from in places like consulting firms or finance and then have them wanting the ropes within the company and then ultimately place them within the brands. In order to create a new type of talent want flow into the brands. So the first that I worked after I worked for this centralized sort of strategic group was working with. Victoria's secret and that was my first time working working in marketing. I was working managing specific. Subset of the beauty business in a what in retail is called the merchant role which at L. bronzes sort of a hybrid between a Commercial Marshall. Rana Marketing Paul. And then you you ended up going back to your original client bath and body works and becoming rising through the ranks. If you will up to head of the brand it looks like on paper at of the brand of Pathum bodyworks so I I spent about. I actually left victorious. I I moved over from. Victoria's secret it Tabatha bodyworks after a couple of years and I had a really amazing career journey. I I worked on a subset of the brand's ultimately took on a larger archer scope and responsibility and by the time I had reached about a decade at bath and body works. I was managing the personal care. Side of the business on behalf of the Bram. I'm so the personal care side of the business sort of what I would call roughly half of what the business priority is. So there's the personal care site of business in the nursing home in home fragrance side of the business so you know learning at really amazing brand like Botham bodyworks so beloved by consumers but also just run like an incredibly strategic business was something met I think it was a highlight of my career and it really kind of a continued to forge who I am if I consider the first ten years of my career is being learning how to be a strategic thinker the next ten and years of my career in particular about them bodyworks were really understanding how to create brand stories and to understand how to deliver incredible innovation to consumers both in the storytelling telling as well as in the product bath and buyers also happens to be as business truly a best in class example of an organization when it comes to speed to market and agility and which I find really incredible considering the scale of the business. But that's another thing that that I think I you know I really appreciate having taken away from my bath. And Body works years as this approach to thinking thing about speed and change and really embracing it and using it as a competitive advantage so you can tell us about the current role that you're in the switch. You made going from a bathroom. bodyworks to US and becoming CMO. I think about a year ago. If I'm right yeah it's a little over a year ago. I can't believe in some ways it feels like it's been longer than Matt in some some ways. It feels like it's been a lot shorter than that but After I left bath and body works I really wanted to take on something that felt very different in scale and while I was at bath and body works we. We were so focused on In my particular so focused on product innovation and product storytelling because of the not just the focus within the business there that I was really interested in being in a different type of a business model and being in a wholesale brand. You're you're always thinking about how you take your storytelling to the consumer. In order to support the A business that is being sold through a third party and so for me the idea of working in a small organization that is more entrepreneurial as well as taking on a role that would test new Areas of marketing for me was really just incredibly thrilling. And then on top of that I I just happened to have tremendous love and respect for what the brand has done. I mean this is a brand that entered into the marketplace exactly ten years ago. Actually this is the this year. We celebrated our tenure birthday. And really fundamentally changed what was a a not particularly particularly interesting category of Lip Balm so the category was one that was incredibly sort of utilitarian. It was probably driven. The purchase cycle is probably driven much more by replenishment in the past before IOS joined an became a brand that really created desirability within the category and grew the size of the category by changing the behavior of consumers sooners and how they engage with with the product category so instead of buying a new lip balm when you run out of your old Lipoma when you happen to lose your old lip balm.
"four billion" Discussed on Marketing Today with Alan Hart
"Today's podcast is brought to you by audible. You can get a free audio download and Thirty Day free trial at audible trial dot com slash Josh Allen and Allen Spelled A. L. A. N. for those that don't know again audible trial dot com slash Alan. There's over we're one hundred eighty thousand titles to choose from on your iphone android kindle or MP three player..
"four billion" Discussed on KTRH
"Deductible may apply all right let's go to some of the call is out there let us go to John Wilkes Barre Pennsylvania on the mark live in a go are you there are you doing today okay thank you I was discussing on the phone about the movement and specifically ask them for about the Chinese government and I was wondering why we've seen them changing policies were we pulled ourselves out of pushing into the economy here and we have situations where of the government of China has set up the government that their funding the fail so that their underlying contract or Sam well the where the latter I'm not understanding the former point can you say that again specifically we changed our our points of interest within these economy and aren't following through with specific now when you when you say we you mean our government has withdrawn from these economies what do you mean now we have a real during the bush two thousand two thousand six there were some initiative started that it seems that the current administration's but on one specific what are we talking about I don't I'm not familiar with this well we were talking about you know the government of China going I know that the government trying to what was it the bush was doing in these countries well they were developing the actual trade pact that make sure that the American interests within these economies is actually taking care of I mean a lot of local I. what China is doing is are going in and they're saying to a poor country African countries in particular but also in South America Hey look what do you need okay we need a four billion dollar loan okay we want that port as collateral knowing damn well that these corrupt regimes can't pay for it so they give the four billion dollars they can't pay for in China says thanks and they move a a carrier not a carrier but the move the battleship or something into that port and I'll take it over that's what's going on I don't know exactly how to respond to that but we need to do something they also have other other deals I've talked about it before they've contracted with that Panama to run both sides of the Panama Canal the Chinese actually run both sides of the Panama Canal so there's a lot we should be doing that we're not doing and I'll tell you one of the problems in response to John is as with the present the United States was under so much attacked domestically fighting for his survival quite frankly and that of his family each and every day that our enemies are thrilled about this our enemies are trying to wait about our energy and our enemies are trying to take advantage of it these people in Congress these Democrats in these people in the media these phony journalists they are truly harming this country at a very very dangerous time in our history I'm not familiar with what specific program you're talking about and I don't think you are because I've actually three times I'm really not sure but nothing prevents American businesses from going into these countries in trying to conduct business either all right my friend thank you for your call I appreciated Mike Charlotte North Carolina Sirius satellite go right ahead good evening mort good evening and talking about the Russians Russians the Chinese morning to move in and take it over and what they'll do is they will close the economic system there and the freedom of the economy and how long will it take The New York Times or one of these idiot socialist Canada clones democratic song to come in and say you're free at home he doesn't work here no I I I don't really think they would do that it's too obviously foolish I mean when somebody moves their military to a country crushes that I don't think the response is going to be see capitalism doesn't work stable to do the attack the president member anything anybody does sets evil or negative are troubling or whatever it's trumps fought so they'll say trump should have been stronger trump's relationship with G. isn't that good trump should have done this that and the other meanwhile the Chinese expanded massively under the Obama administration they moved into the South China Sea we're billing those phony islands they stole an enormous amount of our technology and trumpets stood up to them so I think they're more likely to attack the president the United States directly well I mean it it sounds okay in not one but you know one of the two was going home it's terrible and by the way have you heard a single one of these Democrats talk about any of this no one of one of the talking about talk about anything that Israel is now what what are they talking about trump the racist that's it that's it they don't want to talk about real things to they have no answers there are no answers about North Korea they have no answers about Iran they do more appeasement more appeasement with money you know pay off the terrorists what China they have absolutely no response they sell at the trying to before they sold out to North Korea before they Natalie sold out to the Iranians before they funded the Iranians thank you for your call they'll Savannah Georgia how are you Sir hello mark how you doing okay how are you listening to us there well ninety I don't know the the the call W. A. L. G. I think yeah maybe so all right thank you let me tell you why I'm calling I have been trying for a while to get out information about what Jews have been given to human time and it ties into Nobel prizes sure war peace physics economics if if somebody could read that and let the world know what these people are done for imagine what they could have done this.
"four billion" Discussed on WMAL 630AM
"To some of the call is out there let us go to John Wilkes Barre Pennsylvania on the mark live in a go there are you doing today okay thank you I was discussing on the phone about the movement and specifically ask them for about the Chinese government and I was wondering why we changed our policies were you pulled herself out of pushing into the economy here and we have situations where of the government of China has set up the government that their funding the fail so that their underlying contract force them to where the latter I'm not understanding the former point can you say that again specifically we changed our our points of interest with them these economy and aren't following through with specific now when you when you say we you mean our government has withdrawn from these economies what do you mean now we have our during the bush two thousand two thousand six there were some initiative started that it seems that the current administration's but I'm one specific what are we talking about I don't I'm not familiar with this talking about you know the government of China don't you know I know that the government trying to what was it the bush was doing in these countries well they were developing the actual trade pact that make sure that the American interests within these economies is actually taking care of I mean look look look what China is doing is are going in there saying to a poor country African countries in particular but also in South America Hey look what do you need okay we need a four billion dollar loan okay we want that port as collateral knowing damn well that these corrupt regimes can't pay for it so they give the four billion dollars they can't pay for in China says thanks in a move a a carrier now to carry but the move the battleship or something into that port and I'll take it over that's what's going on and I don't know exactly how to respond to that but we need to do something they also have other other deals I've talked about it before they've contracted with that Panama to run both sides of the Panama Canal the Chinese actually run both sides of the Panama Canal so there's a lot we should be doing that we're not doing and I'll tell you one of the problems in response to John is is with the present the United States was under so much attacked mystically fighting for his survival quite frankly and that of his family each and every day our that our enemies are thrilled about this our enemies are trying to wait about our energy and our enemies are trying to take advantage of it these people in Congress these Democrats in these people in the media these phony journalists they are truly harming this country at a very very dangerous time in our history I'm not familiar with what specific program you're talking about and I don't think you are because I've actually three times I'm really not sure but nothing prevents American businesses from going into these countries in trying to conduct business either all right my friend thank you for your call I appreciate it Mike Charlotte North Carolina Sirius satellite go right ahead good evening more good evening and talking about the Russians about Russians the Chinese morning the move into Hong Kong and take it over and what they'll do is they will close the economic system there and the freedom of the economy and how long will it take The New York Times or one of these idiot socialist candidate clones Emma credit song to come inside just before you got home he doesn't work here isn't it I I I don't really think they would do that it's too obviously foolish I mean when somebody moves their military to a country crushes that I don't think the response is going to be see capitalism doesn't work stable to do the attack the president member anything anybody does sets evil or negative or traveling or whatever trumps fought so let's say trump should have been stronger trump's relationship with G. isn't that good trump should have done this that and the other meanwhile the Chinese expanded massively under the Obama administration they moved into the South China Sea we're billing those phony islands they stole an enormous amount of our technology and trumpet stood up to them so I think they're more likely to attack the president the United States directly well I mean it it sounds looking in not one you could you number one of the two is going to happen it's terrible and by the way have you heard a single one of these Democrats talk about any of this no one of one of them talking about talk about anything that Israel is not what what are they talking about trump the racist that's it they don't want to talk about real things to them no answers there are no answers about your career they have no answers about Iran they do more appeasement more appeasement with money you know pay off the terrorists I would China they have absolutely no response they sell out the trying to before they sold out the North Korea before they not only sold out to the Iranians before they funded the Iranians thank you for your call they'll Savannah Georgia how are you Sir hello mark how you doing okay how are you listening to us there well not really I don't know the the the call W. A. L. G. I think yeah maybe so all right thank you let me tell you why I'm calling I have been trying for a while to get out information about what Jews have been given to human time and it ties into Nobel prizes there are fourteen million five hundred thousand Jews in the walking out one minute sorry okay zero point oh two percent of the world population they have twenty five percent of the Nobel prizes I'm looking for a platform to read what they've done Madison literature war peace physics economics if if somebody could read that and let the world know what fifty four done for imagine what they could have done this half of them were wiped out seventy years ago imagine what they could do if they weren't and a constant war.
"four billion" Discussed on 77WABC Radio
"To some of the call is out there let us go to John Wilkes Barre Pennsylvania on the mark live in a go there are you doing today okay thank you I was discussing on the phone about the movement and specifically yeah and what about the Chinese government and I was wondering why we changed our policies were we pulled ourselves out of pushing into the economy here and we have situations where of the government of China has set up the government that their funding the fail so that their underlying contract courts them that's where the latter I'm not understanding the former point can you say that again specifically we changed our our point of interest within the economy and art following through with specific now when you when you say we you mean our government has withdrawn from these economies what do you mean now we have during the bush two thousand two thousand six there were some initiative started that being that the current administration but on one specific what are we talking about I don't I'm not familiar with this well we were talking about you know the government of China going I know that the government trying to what was it that bush was doing in these countries well they were developing the actual trade pact that make sure that the American interests within these economies is actually taking care of I mean look look look what China is doing isn't going in there saying to a poor country African countries in particular but also in South America Hey look what do you need okay we need a four billion dollar loan okay we want that port as collateral knowing damn well that these corrupt regimes can't pay for it so they give the four billion dollars they can't pay for in China says thanks in a move a a carrier not a carrier but the move a battleship or something into that port and we'll take it over that's what's going on and I don't know exactly how to respond to that but we need to do something they also have other other deals I I've talked about it before they've contracted with that Panama to run both sides of the Panama Canal the Chinese actually run both sides of the Panama Canal so there's a lot we should be doing that we're not doing and I'll tell you one of the problems in response to John is this with the present the United States was under so much attacked the mystically fighting for his survival quite frankly and that of his family each and every day that our enemies are thrilled about this our enemies are trying to wait about our energy and our enemies are trying to take advantage of it these people in Congress these Democrats in these people in the media these phony journalists they are truly harming this country and a very very dangerous time in our history no I'm not familiar with what specific program you're talking about and I don't think you are because I've actually three times I'm really not sure but nothing prevents American businesses from going into these countries and trying to conduct business either all right my friend thank you for your call I appreciate it Mike Charlotte North Carolina Sirius satellite go right ahead good evening more clean and talking about the Russians I'm not Russians the Chinese morning the move into Hong Kong and take it over and what they'll do is they will close the economic system there and the version of the economy and how long will it take The New York Times or one of these idiot socialist candidate clones them a credit coming face a free at home he doesn't work here now I I I don't really think they would do that it's too obviously foolish I mean when somebody moves their military to a country crushes it I don't think the response is going to be see capitalism doesn't work stable to do the attack the president member anything anybody does such evil or negative or traveling or whatever trumps fought so let's say trump should have been stronger trump's relationship with G. isn't that good trump should have done this that and the other meanwhile the Chinese expanded massively under the Obama administration they moved into the South China Sea we're billing those phony islands they stole an enormous amount of our technology and trump has stood up to them so I think they're more likely to attack the president the United States directly well I mean it's it's sample taken in not one but you know one of the two was going to it's terrible and by the way have you heard a single one of these Democrats talk about any of this no one of the talking about talk about anything that Israel is now what what are they talking about trump the racist they don't want to talk about real things to them no answers they have no answers about your career they know answers about Iran they do more appeasement more appeasement with money you know pay off the terrorists I would China they have absolutely no response they sell out the trying to before they sold out to North Korea before they not only sold out to the Iranians before they funded the Iranians thank you for your call they'll Savannah Georgia how are you Sir hello mark how you doing okay how are you listening to us there well ninety I don't know the the the call real ale Gee I think yeah maybe so all right thank you let me tell you why I'm calling I have been trying for a while to get out information about what Jews have been given to humankind and it allows them to Nobel prizes there are fourteen million five hundred thousand Jews in the world yeah one minute sorry okay zero point oh two percent of the world population they have twenty five percent of the Nobel prizes I'm looking for a platform to read what they've done Madison literature war peace physics economics if if somebody could read that and let the world know what these people are done for imagine what they could have done if half of them were white down seventy years ago imagine what they could do if they weren't and a constant war footing with the.
"four billion" Discussed on WIBC 93.1FM
"Four billion dollars at the box. I guess you could say I want. That anything. Yes, it is. Because the dude knows a hold a grudge, right? Twenty four years. He's been immensely successful. But man, this clearly rubbed him the wrong way. By the way, hammer, it was so awesome. Disea- back on us. And it was so fun. Yeah. I was a family guy. You know, some of our bosses we were talking about this earlier, and they weren't really into Sandler. I thought sand ordinance and L's pretty funny. I liked the silly songs and the opera man and all that kind of stuff which we saw this weekend. Plus he got to do is Chris Farley tribute. And honestly, I think the chance to throw some heat at SNL and pay tribute to Farley is the only reason that he went back, and I love this. You know, me I'm a grudge holder bringing the heat, and I love a good gresh hag me to on the drug. This is this anything recently Facebook band, Laura. Luma win on the podcast. Cast with Facebook fan. Alex jones. This was on info Morse listen to this clip here as it appears that Laura Luma is actually too crazy for Alex Jones. Going to jail. People. To.
"four billion" Discussed on WBZ NewsRadio 1030
"These days experts believe it's at least a four billion dollars. Business in the next couple of years alone. But the price tags for treatments is still astronomically high and health insurance is still trying to figure out how to handle that hundreds of layoffs coming to central Massachusetts. State officials are notified and more than two hundred and thirty workers soon to be getting pink slips the bulk the layoffs coming from cereal maker post holdings, trimming, back its we'd a big staff in Clinton mass and railroad company sec in Worcester is also trimming dozens of jobs next month. You must low. Researchers say they have a better way to keep electric cars. Juiced up here to tell us about that is WBZ's Jeff Brown using a battery to power and electric vehicle not very efficient. That is the opinion of the law chemistry department, which has come up with what it thinks is a better mouse trap. It has developed a way to make hydrogen gas as a power source, but wait, hydrogen hydrogen can be explosive right? We remember the Hindenburg driving around with a tank full of hydrogen could be a dangerous situation. Ri-? Professor David Ryan, though has a solution. We generate hydrogen on demand hydrogen doesn't have to be stored, but rather it can be generated as needed for the electric vehicle. Now, this technology will power cars to run longer with zero emissions. The chemistry team at UMass. Lowell already has a provisional patent. So watch out Jeff Brown WBZ. Boston's newsradio. Let's fire up the summer right now. Tanglewood have you ever been is such a? Take. I know it's a long drive. But once you get there with the mountains and the stars in the music is so wonderful and today, they added more artists to the two thousand nineteen summer.
"four billion" Discussed on WTMJ 620
"Twenty four billion dollars a damage in the Carolinas last September, Jim chrysalis CBS. News Holden beach, North Carolina. Wisconsin's morning news. Sponsored by I o. Technology software solutions for your business. Coming up details emerge after a deadly plane crash half a world away. WTMJ newstime approaching five thirty five Tom Nichols with Meisner tyranny. Fisher. And nichols. Experience. Isn't always the reason. The law firms chosen, but it does tend to yield the best legal results when your business is being sued, and you have to defend us interests knowing you don't have the money tree growing out back. You should look for a law firm with a track record of successful, litigation that is keenly sensitive to the cost of the legal process. Of course that comes from experience. Do you have a case, what's this all going to cost should you? Settle. Do you fight high integrity and earn respect have been homeworks are from for quite some time. We've been representing businesses here in Wisconsin for over one hundred and seventy years, and whether you are a defendant or plaintiff. What will always be most important to us is a cost effective positively result for your business. Good clients deserve. Good lawyers Meisner tyranny. Fisher in Nichols, MTFG N dot com. I just cannot seem to get this project done. Hey, look, it's WTMJ's Jeff Wagner. Come help me. Do I look like a home improvement expert? No way, I can help you. Find an expert. Tune into my show each week for the nineteenth annual home improvement. Showcase we feature several of southeast. Wisconsin's own goods landscaping decorating and home improvement businesses. You won't need me when you can get the tips and tricks from the experts themselves Wagner's home improvement, showcase sponsored by oak creek, plumbing, outdoor living unlimited and hometown windows and doors. As the seasons. Change smart, accurate weather. Forecasts are what you need is important to us that you know, what's coming. We don't want you to get caught in a storm. So we're here to help. Wisconsin's radio station. News Radio WGM J.
"four billion" Discussed on KQED Radio
"The sixty four billion dollar budget proposal makes many of the same congress denied last year. The president's budget proposal would substantially increase spending on homeland security as well as the military stocks finished higher on on Asian markets today. This is NPR from news. Good morning. I'm Brian watt. The San Jose city council is scheduled to vote today on raising the height limits for downtown buildings. Peter Jon Shuler reports. Proponents say the proposal will allow Google and other large employers to develop more densely in what has been a largely underdeveloped. Downtown core. Matthew mayhood is president of the Silicon Valley organization, formerly the chamber of commerce Phil actually allow many of the projects that have been considered in the past non feasible to actually become feasible, but critics including some airport. Commissioners are worried about the impact of raising building heights on the flight path of aircraft leaving Mineta San Jose international airport. They argue it will force airlines to bump passengers to reduce weight on Peter Jon Shuler, K Q E D news in Redwood City. Renters are calling attention to an ordinance they say does not protect tenants as it claims to the law requires landlords to offer tenants one year leases and went into effect this year, but Dennis saver says there's nothing to stop landlords from hiking rents win. N-? They offered the leases saver is with community legal services, East Palo Alto and is working with renters who went before. Redwood City council members last night to voice their concerns and in Redwood City wok meaningful protection from exorbitant right increases and no fault eviction. And that means rent control. It means 'cause and other strong policies the city of Menlo Park..
"four billion" Discussed on Newsradio 1200 WOAI
"One point four billion dollars bailable free and clear. Nobody disputes to build the wall miles where the wall. The on that the president has announced that he is going to take about six hundred million dollars in drug forfeiture bunny that he has and use that to build the wall that takes you to two billion and nobody disputes. He has cleared indisputable legal authority to do that. Beyond that, there's a second provision. It's called ten USC says section to eighty. That gives the defense department the ability to to expend funds to stop narcotraffickers to stop drug trafficking, and in particular in it explicitly says statute to build fences and border barriers in the US code. So why are we why are we even debating this national emergency thing? It is a very good question. The fund that that that statute apply. Applies to has about four billion dollars in it. The administration has announced they're going to take to two point five billion from that. So that takes about four point four four point five if they took another one point two from that fun. We'd be at five point seven we'd be done, and you wouldn't need a penny from the emergency declaration that's causing this big fight. How do you feel about the emergency declaration at this point? I'm still I'm reviewing the legal authorities. I'm reviewing the arguments from the administration. I agree that the border is a crisis. I've seen it firsthand. You down. On the order together. He is a crisis people's lives are being taken and all of the Democrats media folks that are saying, oh, it's not a crisis. It's not a big deal. They claim to a humanitarian crisis. When Obama.
"four billion" Discussed on Newsradio 700 WLW
"New York because you don't want us there. We're not gonna put up with all this and some people actually declared victory. One of them would be our friend known as a OC Alexandra case, yo Cortes. Who tweeted I anything is possible today today was the day when a group of dedicated every day, New Yorkers, and their neighbors defeated Amazon's corporate greed, it's worker exploitation and the power of the richest man in the world. See most people wouldn't see this as a victory. She seems to think number one by the time we get to congress. You should understand how these tax breaks might work. Number two. If you majored in economics, you should really understand how these things work and supposedly she majored in economics. What would have happened here had Amazon come through with this is under normal circumstances over a twenty year period. I think it is they would have paid twenty four billion dollars in taxes. The incentive New York gave them was over that span of time you'll pay twenty one billion dollars in taxes instead of twenty four she took that to mean, New York was paying Amazon three billion dollars. And I'll bet in some cases the media worded it that way. I'm not surprised if some lay person on the street thoughts because sometimes the media treats it that way. Well, that's not what happened you just paying less when you had the property tax rollback here in Hamilton county. They didn't send everybody a check every year, you simply paid a little less, right? Same idea. Well, she thought there was three billion out there. And she had this to say, let's hear that incredible..
"four billion" Discussed on Science for the People
"But there are also economic reasons, which is the reason why countries might actually act just because skirmish says he can imagine are absolutely horrible for livestock both from an animal of her perspective. And from an economic perspective they do about four billion dollars in damage every single year to the countries of South America. So that's a case where on both animal welfare and economic grounds. I care more about the former I bet a lot of governments in South America. Care. More about the ladder. We argue we ought to do something does that outweigh deliberately rendering species extinct from the wild. Bent depends on how you view the morality of the natural world than our responsibilities to it are we are we wildlife managers are we like Park Rangers trying to just protect what's already there. Or are we gardeners acknowledging that we have already played a profound role in shaping the composition of what we even what we think of as wilderness, and then taking on that responsibility. I think in this case this is a species where we should preserve it by feeding on dead meat in captivity. But I don't think that organisms should suffer that excruciating agony of screwing infection of literally being eaten alive by maggots for any longer. And this raises a particular ethical challenge beyond what I what I just said. And that's and that is we would all agree that if a child is drowning in a lake it's our obligation to dive in and save, and that's true. Whether or not we through the child in that lake we haven't ethical obligation to save the child, but we only have that obligation. If we know how to swim that is if you don't know how to. You probably can't save the child or at the very least you would endanger your own life by doing. So potentially accomplishing nothing other than your own debt. So if you do not swim, you're in the clear, but as soon as you learn how to swim. You are obligated to save.
"four billion" Discussed on WCPT 820
"Book the big van so just a little from Cosmo or whatever do not he did not book, sir. Mix a little don't even. Dopers? You'll face. Wow. What a week it's been now it's old home week with mini vans. And you know, who's mentioned in baby got back through Jane Fonda who was our guest in that chair on Monday. Right something. I don't want wanna Honda in the back of her Fonda something. What I don't know suing Rockville, go ahead. Well, first of all I wanna say, hi, Chris. My honey. Suan rockville. I'm you look fabulous. Thank you. Looks like your life is treating you. Well, that's not. It's not too shabby. Yeah. Find that you got to be something doing something. Right. Happy day. K thank you. Have a great. We and we'll you trust me. You missing will. Thank you for now. Every always makes me a little better. Even even when he's warning. But Finally, I know that Trump is to your show. Yes. Win. Ivanka. So let's give her very dark morning. Yes. Has your children raised by strangers unless Jared cops the plate? All going to jail, the Trump sound Dacian Sabrina's to daddy kids. Yes. Yes. And daddy's not to help you. His favorite. So he only knows how to save himself toast. Thank god. For Barbara Underwood women again women who save America quietly doing it literally sue is coming at him from every angle. I mean, it really is sort of extraordinary well, thirty years and you Bill. An empire be on this four billion dollars in that he was four billion dollars in debt and sold his soul and his life and all his companies to the Russian and they have come collect they plan carefully. And we are the unfortunate recipients of all of that. Yeah. But we're, but we're starting to speak daylight and. Yeah. Has to either get Jared. Copper plea or they're gonna go off your governance. Yeah. To her. So come on and soon we're going to let the sun shine in. Okay. All right, buy. All right. Brian tweets. Hey, Sarah Sanders, saying the president has done nothing wrong. Three times fast. What makes problems go away? This is the law. Not beetlejuice. And I said who would've thought the publisher of the National Enquirer would turn out to be such a big gossip? I isn't it ironic is ironic. Don't you think? Right. The.