2 Burst results for "Fashion Institute Of Technology"
"fashion institute technology" Discussed on Black Women Travel Podcast
"You. Can. Of Wet your tight. So you like I'm GonNa go there and continue with my fashion studies. So you started surrounding your space with pictures from that trip yet. As you like worked up the courage to actually like apply right right. Is that something somebody had taught you or I'm just wondering where that where that idea came from to surround yourself with where you want to be. As as you work towards getting their he didn't I actually I don't know where that idea pinpoint I know did parts of moving to you? I did make a vision board? and I think it was just honestly. The trendy trainees of vision boy everybody was having like vision for parties at the time. And I started seeing that the things that I put on my vision board prior to they were coming to fruition way. You know I wanted to say this illustration players here it is. I wanted to you know be fashion week here is whatever so. I started. So yes, you're right when I was in New York. I was just so. Occupier which is making living and surviving. That I lost track of where what you know what I moved there for wish was to design. So I started working on the business and which I'm grateful for now because I I can you know go back to those? things that I learned to run a business. But I was I just became like the number crunching. you know sitting at a desk. Person, and so my creativity Senate kind of dwindle down window down is one of the down. And almost to the point where like I didn't have. Any canvases paints anything in my reach. So. I started to. Like I said recall going to London and just like the feeling that I felt and I looked at those pictures and look there how excited and you know how over stimulated. I was just to see like all of these new. textures and just hear new accents and Chinese food and all that. And so I started to surround myself with images of that, and then I started to I started to in this out everything just like could make up feel like once you put that energy out there. This is what she wants. I took A. illustrates class at the fashion institute technologies, which was a school that I had previously been. From I had, I, had applied your Prior. To moving to New York. But I took it like short class like after work and I met this guy who was studying or the lack of study it's interesting Martins in. London is just one of the biggest art schools. And he showed me his portfolio his voglio. was like full of the bone and. I couldn't. Understand. How this portfolio full of bones they were like broken bones, bone drawings, bones, and just you know it looks like a art. Like a coffee table. And he told me he was like you know the British way of. Designing is through cultural research Cultural references, social injustice issues anything outside of fashion, and then you use that you bring it into. Fashion. So when you're presenting portfolio, you don't present final design. She presented the journey of researching and they make the hair on my arms stand up because unlike. This is who I am like I am such an artist at heart and I was. Just trying to figure out a way president how to merge. This art with my love for fashion so.
"fashion institute technology" Discussed on Tell Me Something Good About Retail
"Been very exciting to me. I did end up working for a start-up at the time called. Adp Many of the lessons. That I learned that ADP all about customer retention and increasing our market share from your existing customers are certainly very applicable to also increasing wallet share from your consumers and In the last five or six years I've written to retail books now I teach at a retail chorus at the fashion institute technology in New York and I'm retail consultant and also issue retail trends so I'm back to retail after A short Probably THIRTY YEAR GAP IN MY career. But I I just love it and I think it's a great spot to be in so let's go back. You started off with Your Dad's Ben Store and so Starting at eight I hope you weren't waiting on gentlemen trying to buy a suit but What was it that you think you learned at that time by watching how your dad did business there in your New Jersey Store? In the rate of bother to excellent question will number one yes. I wasn't actually a salesperson. At the time I was the cashier and the media. That is the cash register of was centered in the middle of the store so I could view every interaction that my dad had with customers and three important lessons that I learned is number one. You know my father. Viewed all customers people first customer. Second let me repeat that. He viewed all customers as people. Were all people whether it's your neighbors. Your kids your parents Your students were all people. I the second lesson I learned that my father. Welcome to everybody into the store. Just like you'd walk a moment to our home in onto my dad. The store was just an extension of our home. Another place to make people feel welcome and the last thing I learned which is really tied into my business. Today is my father. Twelve million ports of in how to create an emotional bond with each customer from day one and today in retailing. It doesn't matter whether it's a brick and mortar store or an e commerce site it's important in both of those channels to make sure that you think of ways of creating a relationship maintaining that relationship. Well I think that's really true and you know I. I was fortunate I started in retail will not as young as you but I put myself through college selling shoes and my very first job is probably like sixteen or seventeen and I learned from the old ladies the blue hairs and you know they had been. My training was two weeks before I ever got on the floor. And they made this big point that the customers most important person and everything stops when they walk in the door and so I think both of us have that that was modeled for us. But let's face it retail in twenty twenty. I don't think you would see that out there even modeled would you so? So how do we start to kind of get that idea that it's about somebody else other than your phone? I you know. That's a good point. I think listen. I developed in my second book which is the endangered customer steps to guarantee. Repeat Business I did develop this eight step process which all tied into human emotions and You know the reason why it's important to think of us all as people. Even though there's eight steps they kind of fall into three basic you know emotional components of hope trust and intimacy and pretty much you know. No one will walks into a retail store or click on a on a website list. They're hoping something can happen. And you know it's so important that that first interaction whether it's on an e commerce site or it's on a telephone or it's a face to face walk in that you deliver that hope or at least you give the customer the Hope that you're GONNA be able to help them. Because that's what customer service we telling us all about helping the customer fine. What they're really looking for well and on that When you don't do that you extinguish the help. The hope and I think that's what a lot of people don't realize about websites of friend of mine was telling a story about how she went on. Target's website just to find oil of Olay like grandmother used to. There were three pages rich and she got so bogged down in it. She just out and to that point she just lost. Hope right to be able to make this a simple decision. Right right so Before I get to the other two I I just want to release something to you. I think is very appropriate. I talk about this in my class. A Lot You know unfortunately my wife and I both lost our spouses in about two thousand nine two thousand ten and But we very fortunate to to meet each other on match dot com which is a dating site and I often tell my students and clients that when companies think of creating their website. They really should do it as if it was kind of dating site in other words. Certainly you would never Connect with a person unless you saw their picture unless you do something about their background so it's so important to think of any ECOMMERCE site as getting the customer to wanting gauge with you before they ever WanNa buy with you know in retail brick and mortar. You'd never have a sign on or I don't think he'd ever have a sign on the outside of your door saying. Don't come in if you're not ready to buy. But that's that's basically what you're telling ecommerce a visitors to your site when you don't have a telephone number where you don't have a contact us when you don't have a live chat agent. You're basically telling the customer. Don't do business with this if you're not ready to buy right now well and you haven't evolved right. That might have been fine twenty years ago when your website was a little more than a brochure. We put up online but table. Stakes is being available and making it. Easy right no absolutely and I was at a retailer of in Miami. We spend part of our time in Miami Fort Lauderdale Area Port New York so I went to a manufacturer. That's Doing very very well It's anatomy it's They make a there during the actually in the travel. Business where they make these Garments for women that in my wife now that she is familiar with firm loves it That are all coordinated that You know wash and like wash them yourself and they dry by minutes. And they never wrinkle and When I spoke to the owner cade and I'm sure she'd be happy to share the story. She did have a telephone number. They are extremely service oriented. They have the best customer service but they have a telephone number on the site which was the first step and I said well why telephone number on the site and she looked at me like what do you mean for people to call and I says well I said it doesn't really tell the people to call. I said if somebody sees an eight hundred number and they think the only reason they'd be calling that eight hundred number is by something then you're discouraging prospects so Angel Terminology say. Please call us with questions and actually please call. I think it was patty Rochelle of because that's who normally answers the phone so make it personalized and encourage customers or prospects to quell. Even if you're even if they're not actually ready to by the time well but to build on that that you are thinking like a customer like just putting the the number up. There wasn't enough it's being able to say call four to make it easy and I guess that also fits into your idea of hope. What was your second part of? After we've got the idea of hope when we're interacting with people whether online or in a brick and mortar store sure and just One other thing tied into that hope is. I always tell a retailers that no matter what somebody's asking for whether it's over the phone or or brick and mortar always say. I can help you with that. The I haven't seen one of the strongest words. Names language that shortest words and and most impactful so by saying that gives the customer. Hope now the hope might be or the or the person might have to refer them to their boss or even refer them to a competitor but when someone says. I can help you with that. If the fills that hope the second one is trust so once that person starts talking about their background or knowledge in shows you may be stock. You know you start to build trust. That person can help you. And maybe that person can help you on the transaction but the last part is the intimacy in other words. How do you have you show the customer that you care about them? After the transaction is over and a lot of retailers failing that you know sending somebody junk emails every day on its unequivocal junk with special promotions. That doesn't show the customer that you really care about them. So it's hoped trust and intimacy and intimacy You know if you use a good. Crm Platform Training People. Well and you give him time to communicate with customers after the sale it's definitely gonNA help. Increase or percentage people's well and ultimately you're building on that trust and then saying you're not just transaction right you relationships. I'm GonNa treat you differently than oh great. Richie bought those Garden gloves I'm GonNa make this offer just for you. Thirty percent off Power tools along with three million. Other people isn't going to resonate as much as somebody who knew that you had a project. Let's say and was able to say thanks for Your Business and let us see the garden in the spring. It could be as simple as that. I think that's what what we've we've I think we've made it so hard these days to realize that just even a personal text from someone that just says it was great to meet you and look forward to hearing. Results is enough. Because you've used that i-word again right. I mean it's it's simple isn't it? It doesn't have to be really complex. You know it's on and to your point to it you know and I know they did in two thousand fifteen in my wife and I had never gone saks. Fifth Avenue site. We're looking for a wedding gift Which we had wrapped by SAX. I knew it was a wedding gift. And we both these beautiful George Gentian Jensen candlesticks. And every day. I'm not exaggerating every day. For FOUR YEARS. Saks fifth avenue would be sending us or sending me and it was under my name. You know ads and emails for skirts and dresses and blouses. It was only I would say about three or four months ago that all of a sudden somebody gets woke up and started sending a specific emails about George Jensen items so but wanted to take him for years plus to figure it out. It just doesn't make sense so when you targeted and and make it very special to whatever the Taylor. Whatever the this sale was that also shows the customer Karen. It's an indication of a good way to to get that customer back in that category. Yeah now you're also an educator so you're there at fit in New York and shaping the minds of the new Retailers the world is it. Is there a disconnect between people in Who are learning about retail in general and People who are actually in retail right. Now meaning the boutique owners that are already there. Is there a difference in the two mindsets? Do you think and is. Is there a way to bridge that or is it?.