17 Burst results for "Essie Weingarten"

"essie weingarten" Discussed on From Scratch

From Scratch

07:59 min | Last month

"essie weingarten" Discussed on From Scratch

"At every beauty salon. And less than a hundred and nineteen eighty-one an every hotel spa. I left them a little plastic bag with twelve collison three treatments. And i said call me if you like it. Within two weeks every single one of them called and placed in order. I was like. I have a business. You're in your early thirties. At time you remember. Even that trip to las vegas with all of this nail polish in your bag absolutely. It was like yesterday. We went to kennedy airport because it was a nonstop flight And you were allowed to take whatever you wanted on the plane. I mean i must have had ten cartons weighing sixty four pounds. Each there was no not a problem if you had ten suitcases. They took ten suitcases. So you got disapproval from las vegas immediately but you also. I walked the streets of new york city. Which is your hometown. Can you tell us about what that looked like absolutely. I was very organized. So i started on ninety sixth street. I did ninety six ninety fifth ninety four ninety third from york to fifth then. I took eighty six street and went down from. They are than i did the west side. I mean we years ago. They weren't necessarily johnson every corner. I know you can't believe it. They were beauty salons and parlours polars exactly some of the salons listed in the yellow pages. I didn't have cell phone. Can you imagine and you'd go up. And they were like really not salons and you would run down the stairs because he wasn't even elevators in the building. What were they was something like. Lady what are you doing here. And i said i don't think i belong here. Let me leave the salon right. Did you have a problems with making enough to fits the demand as well. The truth of the matter is When i first started. I didn't think i'd ever be able to sell all the bottles that i had to. Because it was a minimum of gallons that you had to buy it. And i'll never forget. They said to me The minimum order is fifty five gallons. And i went and how many puddles do i get from one gallon. One gallon is two hundred. Oh my god. How am i going to sell one color and ten thousand and it was like not a problem because if the colors right and the quality is right it's give me. Everyone wants it. The names that you come up with really are auto biographical in a way they come from some fragment of your life. Can you give examples. I mean we have such funny stories. We were doing a trade show in mexico city and we went to hail a cab and we saw the traffic wasn't moving so we said never mind now in mexico city the taxis a little volkswagen bugs and the taxi drivers wear white gloves and they open the door with like this little handle thing and i went. Never mind never mind as he yells at us. Sandy beach it was like he was practicing this curse and he knew i was american and he well. Needless to say i had to come up with a coal sandifer. Beat but you know. We were in paris july fourth and i fell on my behind. It was pouring rain. We will going to kathy for quad. So i came up with the color right after that very quickly called cafe forgot because i never want to forget cafe for quite when we were looking for a home in the hamptons so i came out with a collection and the colors were like very important because it was south of the highway on montauk the end or dune road or picket fence. It was something to do with the beach and everyone said to me. Oh the hamptons. Who's going to know about the hamptons. Only people in new york will. It turned out that everyone in europe wanted the hampton collection. Everyone in asia watch at the hampton Everyone in the middle east. Want to hampton so it was just i have to have the hampton collection because everyone wants peace of the hamptons going back to the early days of getting interest from new york salons. Do you have any recollections of one or two Part beauty parlours that really helped to escalate sales for you absolutely There was a place called nail nook on second avenue. It's no longer there. And seventy i guess. It was seventy fifth street and then ruzica to philippa. We had a josephine allen who was on top of yellow fingers and now she's a sc flagship salon on sixty fifth between madison. And park for the first few years. You had a different bottle. Now there's this iconic bottle that's square-shaped and it has your name see. Your real name was esther but you're never call that down the side. How did you decide to make that shift. Well when i first started. And i went to the glass Company i said i wanted my own mold and he said to will have your own mold. You have to sell at least two million bottles a year and i went. Oh my god. How am i going to do that. Well there after within the first four years. I was able to do it with no problem. Two consecutive years and the bottle manufacturer said to me. If you really wanna do your oh mold we can do it. And i said it's really important to me I needed something. That would be very comfortable in the manicurist hand. 'cause she's holding the bottle all day. I always like very angular things. I like straight lines. I'm not about round this. And i came up with this bottle which is round on the inside but square on the outside and all the edges are soft round. So it's fits right into the nail ticks hand and the weight is evenly distributed. The anatomy of a bottle is as you described the bottle itself. But there's also the brush and there's a little metallic is it a steel ball inside to stainless steel mixing. Polls if you have one. It doesn't do anything you need. The friction of the two balls hitting each other and that's just to keep everything blended so you just roll it in your hands. You don't shake it because the to mixing bowls can break through the glass so you roll it and he keep the polish nice and fresh and the brush. Is there anything special about the hairs or anything. Absolutely our brushes custom made for us. All the brushes had one hundred ninety nine hairs and we always kept the brushes very thin so you can get into the corners so you have a nice neat manicure. You grew up in hollis hills queens and your father ran a party rental business And he died when you were sixteen and then your mom took over the business correct. He darted a week before my sixteenth birthday. How pancreatic cancer and my mother would never worked a day in her life. She was you know she was. Life was on a silver platter. So your mom was left with her five children and started running this business. Did you help out in the business. That of course. I still do what was done like so you. You rented chairs and tables and balloons and everything for a party. It's still in your family. Yes it is who runs it in potty time mice mom and my sisters a two sisters a fulltime and young adult queens. Yes queens boulevard. Nil burst your mom whereas the one who took you by the way to your manicures starting when you were six years old if you are a good girl in la she.

one gallon One gallon mexico two hundred five children fifty five gallons sixty four pounds europe ten thousand york sixteen ten suitcases new york asia one hundred ninety nine hairs las vegas yesterday Two consecutive years ten cartons first four years
"essie weingarten" Discussed on From Scratch

From Scratch

03:01 min | 1 year ago

"essie weingarten" Discussed on From Scratch

"You mentioned that one of the two Neil polish companies that sold nail polish when you were your six and seven year old self you don't getting a manicure was L'Oreal, and little, did you know that you would sell the company sell SE to all, you know, in two thousand ten you had an initial flirtation with L'Oreal in two thousand and five when they came to you and I was interested in an opposition, can you talk about the two thousand five conversational? I got a phone call in the office. And the switchboard operator said there's a call from Lori L will everyone in the office like their ears perked up. They really wanted to buy the company and we would not big enough number one and number two. We didn't sell the company this no reason to sell the company. We said goodbye and they said they have a comeback. That was in two thousand five fast forward, two thousand ten and Lori L approaches you again. Why were things different this time? Well, we will growing like crazy. I mean when the economy started to tank in two thousand eight our business was on fire at that point in two thousand seven business was really good. And we started with an architect, we will going to be adding onto a building. We were expanding the parking lot, and we will going up, and then as the economy started to get funky in two thousand eight I put the stop sign up and I said, let's wait and see what's going to happen, instead of business just kept on growing double digits and. We were busting at the seams. Of course he was. Right. And we should've built it was two thousand nine Christmas. When I got a phone call wishing us a merry Christmas. And I said, they're back because they said they would never come back and after that phone call. We didn't hear from them again too. I think it was the February. And when they called again they said they wanna deal, and they wanna quick, they were frayed that I was in the back out of the deal, which I could have done very easily. But you know, if I make a commitment, my words, my bond and I stick by it. So why why did you sell because we were busting by the seems? I mean we really will working like three shifts around the clock. We had no more room. See you need a capital to expand. No. We have capital, we just needed. You needed location, number one. I mean, we had we were very aggressive with inventory, always were always had containers on the ocean coming in from Italy, constantly, always was aggressive with chemicals. I mean, lots of pails, lots of I mean, I was never out of stock, and everyone knew you wanted something you never had to wait for it. And that was, you know, that was part of the magic formula, California. They got it in a week,.

L'Oreal Lori L SE Italy California seven year
"essie weingarten" Discussed on From Scratch

From Scratch

04:11 min | 1 year ago

"essie weingarten" Discussed on From Scratch

"Do you have any recollections of one or two? To par beauty parlours that really helped to escalate sales for you. Absolutely. There was a place called nail nook on second avenue. It's no longer there and seventy I guess it was seventy fifth street and then route to Philippa we had Josephine Alan who is on top of yellow fingers. And now she's a SE flagship salon on sixty fifth between Madison and poke for the first few years, you had a different bottle. Now there's this iconic bottle. That's square-shaped and it has your name SE, your real name was Esther, but you're never called that down the side. How did you decide to make that shift? Well, when I first started, and I went to the glass company, I said, I wanted my own mold, and he said, to will have your own mold. You have to sell at least two million bottles year and I went, oh my God. How gonna do that will shortly there. After within the first four years, I was able to do with no problem two consecutive years. And the bottle manufacturer said to me if you really want to do your own mold we can do it. And I said, it's really important to me. I needed something that would be very comfortable in the manicurist hand 'cause she's holding the bottle all day. I always like very angular things. I like straight lines. I'm not about round this, and I came up with this bottle, which is round on the inside but square on the outside and all the edges are soft around. So it's fits right into the nail ticks hand and the weight is evenly distributed. Now, the anatomy of a bottle is, as you describe the bottle itself, but there's also the brush, and there's a little metallic. Is it a steel ball inside to stainless steel? Mixing polls. If you have one, it doesn't do anything you need the friction of the two balls hitting each other, and that's just to keep everything blended. So you just roll it in your hands. You don't shake it because the two mixing bowls can rake through the glass so you roll it, and you keep the polish nice and fresh, and the brush. Is there anything special about the hairs or anything? Absolutely. Our brushes were custom-made for us all the brushes had hundred ninety nine hairs, and we always kept the brushes, very thin, so you can get into the corners. So you have a nice deed, manicure, you grew up in Hollis hills queens, and your father ran a party rental business, and he died when you were sixteen and then your mom took over the business. Correct. He died a week before my sixteenth birthday. How did he does pancreatic cancer, and my mother, never worked a day in her life? She was you know she was life was on a silver platter? So your mom was left with her five children and started running this business. Did you help out in the business? Of course, I still do what was done like so you, you rented chairs and tables, and balloons, and everything for potty. It's still in your family. Yes, it is. Who runs it potty time my mom and my sisters, two sisters fulltime and? Yep. Advocates. Yes queens boulevard, Melbourne-based, your mom was the one who took you by the way to your manicures starting when you were like six years old. If you're a good girl in Valais, she would take you to get your nails done -solutely. And that was the only time I set still and I set for one hour blowing them dry because there was no such thing as quickey drops or anything like that you had to sit or else you smudged and you had a myth, so I wanted them to be perfect. So Istat there, there were not many colors to choose from, you know, at the time, what, what companies did you? A us do you even remember as jerky member? They will only to one whisper of lawn and the other was L'Oreal and that's the joke of whole story..

Esther Josephine Alan Madison Philippa Hollis hills Valais seventy fifth sixty fifth four years six years one hour
"essie weingarten" Discussed on From Scratch

From Scratch

03:06 min | 2 years ago

"essie weingarten" Discussed on From Scratch

"Available in roughly twenty five thousand salons in over one hundred countries you mentioned that one of the two Neil polish companies that sold nail polish when you were your six and seven year old self. You don't getting a manicure was L'Oreal and little did, you know that you would sell the company so SE to L'Oreal, you know, in two thousand ten you had an initial flirtation with L'Oreal in two thousand and five when they came to you, and I was interested in an position. Can you talk about the two thousand five conversational I got a phone call in the office. And the switchboard operator said a call from Lori will everyone in the office like their ears perked up. They really wanted to buy the company, and we would not big enough number one and number two. We didn't want to sell the company. This no reason to sell the company, we said goodbye. And they said they have a comeback that was in two thousand five fast forward two thousand ten and Lori L approaches you again, why were things different this time. Well, we were growing like crazy. I mean when the economy started to tank in two thousand eight our business was on fire at that point in two thousand seven business was really good. And we started with an architect. We will going to be adding onto a building we were expanding the parking lot, and we will going up and then as the economy started to get funky in two thousand eight I put the stop sign up. And I said, let's wait and see what's going to happen. Instead business just kept on growing, double digits and. We were busting at the seams. Of course, he was right? And we should've built it was two thousand nine Christmas. When I got a phone call wishing us a merry Christmas. And I said they're back because they said they would never come back. And after that phone call we didn't hear from them again too. I think it was the February. And when they called again, they said they wanna deal, and they wanna quick they were frayed that I was in the back out of the deal, which I could have done very easily. But you know, if I make a commitment my words my bond, and I stick by it. So why why did you sell because we were busting by the seems I mean, we really will working like three shifts around the clock. We had no more room. See you need a capital to expand. No, we have capital. We just needed you needed location number one. I mean, we had we were very aggressive with inventory, always were always had containers on the ocean coming in from Italy constantly, always was aggressive with chemicals. I mean, lots of pails lots of I mean, I was never out of stock. And everyone knew you wanted something you never had to wait for it. And that was you know, that was part of the magic formula, California. They got it in a week.

L'Oreal Lori L SE Italy California seven year
"essie weingarten" Discussed on From Scratch

From Scratch

03:15 min | 2 years ago

"essie weingarten" Discussed on From Scratch

"The max stores on Fifth Avenue and fifty ninth street? That's they used to be a hotel, quote, the Savoie plaza hotel, and that's what Ralph had his apothecary and we'd go visit uncle Ralph on Sunday after the lower side. And my dad would let me pick colors that I would hold in my hand as my conscience that whole week. I wanna talk about partnerships the most important of which was with your husband max or Tino who was the CEO for awhile. Yes. And before you sold the company to L'Oreal. How did you meet max met max in California at a trade show? He wanted to buy the only publication that was available at that time which was called mainly manicuring in instead of purchasing mainly manicuring he met this e and he was really originally from. Rome, Italy and living in California. And at the time he he was he was in business with his ex wife selling jewelry for the nails. Correct. You know, everyone said oh ESI you need a European man. The only ones that will understand a woman business, and and it was just a great fit. And what point did he join you in the business was that a no-brainer or the take some once he moved to New York. He joined me, I'm max was always the visionary. I didn't have the name in the glass, I just felt that every salon loved the polish and they would put their own label on it. And he said who's putting the label on it? So it was his idea to pass the absolutely good idea. Not all of them. But most of them what were some ungodly deals? Oh, well, everyone wanted to a lipstick to match the nail polish. And you know, everyone would ask you for it. And it is a great idea. But there no makeup artists in the salons telling the woman, try this color. It looks great on you it just sits there collecting dust. So how long did you dabble in lipstick? Oh, probably about five years. We didn't give up right away. You know, the truth of the matter is it ESI was born about colors. I mean, that's what I'm known for colors on my life. What is your apartment? Look like is it colorful. No, it's not as a matter of fact because I was always working in color. So the apartment is very much, white and doc Brown, lots of woods, different woods, different texters. Very simple because everything else is what I do every single day my life what other mistakes plenty of mistakes. If we didn't make mistakes, we would've never grown. Oh, we came out with a second line. That was a mistake. Second. It was called max. And then we had to change. The name to club max because one of our competitors went to PNG's and said we would trading under the name of max factor, which it was not max factor was my husband max, Angie again. Did you ever have other investors ever? So it was all run by your sales all the capital that shit from the your sales..

max Savoie plaza California Ralph CEO Rome Italy New York Tino Angie doc Brown five years
"essie weingarten" Discussed on From Scratch

From Scratch

04:11 min | 2 years ago

"essie weingarten" Discussed on From Scratch

"I loved every minute of it. The SE is available in over one hundred countries and you're the first country was Japan. We were in over a hundred. We thought one hundred nine when we sold the company and then they came back to us after the due diligence said, you didn't tell us the truth. You're in a hundred. In fourteen countries. Do you notice anything culturally different between like what Americans want on their nails versus a woman Jordan? Do even so Jordan, for example, reduce matter of fact, the truth of the batter is when we were in Kuwait which was quite interesting. They will women praying and the cultural difference was before they pray, they have the polish removed, and after the dumb praying, they get their nails done again. So it's a really great market, and I thought that was something so interesting and the in Dubai, of course, it's completely different, but we were doing a shoot for magazine and it was this woman wearing burqa. And I said, would you like to be in the article? And she said she would, and she took off her burqa and I never saw anything so beautiful my whole life. She was a banker. And she said, if my husband. Sees this hill kill me, and I thought I would die. I mean, and this is like only two thousand eight or nine. This is Lubei in Dubai. You're saying, wow, the world has moved so fast, and then you find these little clusters where women are still living in the past. Where do you get your nails done? I get my nails done at Samuel, Cherie gay on sixty fifth street. And when you do get many years at other places and when the people don't know you, do you tell them that you are SE? No, of course not. My little stepson would always say, you know who she is, and I would say, Ben don't do that then comes to get your nails done. Some Ben would be there. Yeah, very nervous. I will tell you they when they find out they get real, extremely nervous. I don't know why, but they do. Did they was there every time they didn't believe you that you are. Indeed, ESI will, you know, sometimes I'd go into a salon and it wasn't even to get a manicure, just be selling product. And I would say hi, messy and they would say, Manny, Manny? And I said, no, no, no, no, I'm Esa alot. I just want to, you know, introduce myself. They get a little bit confused, but it was always fun. And, yeah, you know, the business card always worked right now. The market has changed a bed. I mean, it used to be basically exclusively women, and now more and more men are going into salons and male grooming. As you know, increasing and importance to men do know many men who get their Neal's polish. Absolutely. A lot of them will get one color of either one coat of Mademoiselle which my husband happens to wear because it just looks like a good finish almost like a woman's of blush. So it's a little bit of something, but it's no one could tell it's a color, and then some men really getting color. LA. You'll see men wearing a lot of sandals, flip flops, and they have pedicures and they were in color. And the first time I saw it was sale and he was wearing Dominika, green seal the deal, the singer, and then he was wearing a ruble blue and I went like Heidi, yes, you know. And I've been really fortunate from ADC. And when I say is ADC all the celebrities from Ingela. You know, delegate Houston to Renee Zellweger, they all wore essay and they would share until you these stories. And I never did any celebrity endorsements. They weren't. They spoke about it because they loved it. And I mean, how lucky can women be? Well, thank you very much for joining us. It's my pleasure, Jessica, thank you. My guest has been essie Weingarten founder of ESI. I'm just like a Harris. This is from scratch.

Manny Dubai SE ESI Jordan founder Japan essie Weingarten Ben Esa Samuel Kuwait LA Jessica Ingela Harris Neal Renee Zellweger Dominika Cherie gay
"essie weingarten" Discussed on From Scratch

From Scratch

03:07 min | 2 years ago

"essie weingarten" Discussed on From Scratch

"You mentioned that one of the two Neil polish companies that sold nail polish. When you were your six and seven year old self getting Amena cure was L'Oreal and little. Did you know that you would sell the company so SE to L'Oreal? You know, in two thousand ten you had an initial flirtation with L'Oreal in two thousand and five when they came to you and I was interested in an, can you talk about the two thousand five conversational? I got a phone call in the office and this which put operator said there's a call from Lori l. will everyone in the office like their ears perked up? They really wanted to buy the company and we would not big enough number one. And number two. We didn't want to sell the company. This no reason to sell the company. We said goodbye and they said they have a comeback that was in two thousand five fast forward to two thousand ten and Lori l. approaches you again. Why were things different this time? Well, we will growing like crazy. I mean, when the economy started to tank in two thousand eight, our business was on fire at that point in two thousand seven business was really good. And we started with an architect, we will going to be adding onto a building. We were expanding the parking lot and we will going up. And then as the economy started to get funky in two thousand eight, I put the stop sign up and I said, let's wait and see what's going to happen instead. A business just kept on growing double digits and. We were busting at the seams. Of course he was right and we should've built. It was two thousand nine Christmas when I got a phone call, wishing us a merry Christmas. And I said they're back because they said they would never come back. And after that phone call, we didn't hear from them again too. I think it was the February and when they called again, they said they wanna deal and they wanna quick. They were afraid that I was in the back out of the deal which I could have done very easily. But you know if I make a commitment, my words, my bond and I stick by it. So why, why did you sell? Because we were busting by the seems. I mean, we really will working like three shifts around the clock. We had no more room. See you need a capital to expand? No, we have capital. We just needed you needed location. Number one. I mean, we had we were very aggressive with inventory always were always had containers on the ocean. Coming in from Italy, constantly always was aggressive with chemicals. I mean, lots of pails lots of, I mean, I was never out of stock and everyone knew you wanted something. You never had to wait for it. And that was, you know, that was part of the magic formula. California, they got in a week, New York, New jersey, Connecticut. They headed the next day and everyone knew it. I spoiled my customers rotten and.

L'Oreal Lori l. SE New York New jersey Italy California Connecticut seven year
"essie weingarten" Discussed on From Scratch

From Scratch

04:26 min | 2 years ago

"essie weingarten" Discussed on From Scratch

"Absolutely. Do you know where the max stores Fifth Avenue and fifty ninth street, that's they used to be a hotel quote, the Savoy plaza hotel. And that's what Ralph had his apothecary, and we'd go visit uncle Ralph on Sunday after the Lower East Side, and my dad would let me pick colors that I would hold in my hand as my conscience that whole week I wanna talk about partnerships the most important of which was with your husband max or Tino. Who was the CEO for awhile? Yes. And before you sold the company to Al, how did you meet max met max in California at a trade show. He wanted to buy the only publication that was available at that time, which was called mainly manicuring in instead of purchasing mainly manicuring. He met this e and he was really originally from. Rome, Italy and living in California. And at the time he he was he was in business with his ex wife selling jewelry for the nails, correct. You know everyone said, oh ESI, you need a European man. The only ones that will understand a woman business and and it was just a great fit. And what point did he join you in the business? Was that a no-brainer or the take? Some once he moved to New York, he joined me. I'm max was always the visionary. I didn't have the name in the glass. I just felt that every salon loved the polish and they would put their own label on it. And he said, who's putting their label on it? So it was his idea to pass the absolutely good idea. Not all of them, but most of them. What were some ungodly deals of? Well, everyone wanted to a lipstick to match the nail polish and you know everyone would ask you for it, and it is a great idea. But there no makeup artist in the salons, telling the woman, try this color. It looks great on you. It just sits there collecting dust. So how long did you dabble in lipstick? Oh, probably about five years. We didn't give up right away. You know the truth of the matter is it ESI was born about colors. I mean, that's what I'm known for colors on my life. What is your apartment look like? Is it colorful? No, it's not as a matter of fact, because I was always working in color. So the apartment is very much white and doc Brown, lots of woods, different woods, different texters, very simple because everything else is what I do every single day, my life, what other mistakes, plenty of mistakes. If we didn't make mistakes, we would've never grown. Oh, we came out with a second line that was a mistake. It was called max, and then we had to change the name to club max because one of our competitors went to jeez and said, we would trading under the name of max factor, which it was not max factor was my husband max Angie again, g. did you ever have other investors? Never. So it was all run by your sales, all the capital that sit from the your sales. And of course, I'm of the to me, you know, you have a year and you'll see what happens. And she said, if it doesn't work, it wouldn't be Szanto, which is a shame. And that's all I had to hear. I said, you'll wait and see. There'll be no shame here. Your mom was she helpful in the business? Of course she became to trade shows. I mean, she's amazing. I mean, she's the rock. She really gave us very good values and we all had to work and she never takes no for an answer. You know, we've learned that from her and. You brought up in a religious household? Well, we had two sets of dishes. We had a coach. But what's of times that we mixed up the silverware and it was like, oh my God, you have to put it in the dirt outside afri- would say, oh, you, you have flowers and silverware growing in your garden. So you know, fun things always fun. I'm Jessica Harris. You're listening to from scratch. My guest is essie Weingarten founder of ESI, a nail polish company with more than three hundred colors. SE is available in roughly twenty five thousand salons in over one hundred countries..

max ESI Savoy plaza hotel California Ralph CEO Jessica Harris essie Weingarten Al Rome New York Italy g. doc Brown Tino founder Angie five years
"essie weingarten" Discussed on From Scratch

From Scratch

04:31 min | 2 years ago

"essie weingarten" Discussed on From Scratch

"Do you have any recollections of one or two. To par beauty parlours that really helped to escalate sales for you? Absolutely. There was a place called nail nook on second avenue. It's no longer there and seventy. I guess it was seventy fifth street and then resume to Philippa. We had a Josephine Allen who is on top of yellow fingers, and now she's a SE flagship salon on sixty fifth between Madison and park for the first few years, you had a different bottle. Now there's this iconic bottle that's square-shaped and it has your name SE. Your real name was Esther, but you're never called that down the side. How did you decide to make that shift? Well, when I first started and I went to the glass company, I said, I wanted my own mold and he said to will have your own mold. You have to sell at least two million bottles year, and I went, oh my God, how my going to do that will shortly there. After within the first four years I was able to do with no problem, two consecutive years and the bottle manufacturer said to me, if you really wanna do your own mold, we can do it. And I said, it's really important to me. I needed something that would be very comfortable in the manicurist hand. 'cause she's holding the bottle all day. I always like very angular things. I like straight lines. I'm not about round this and I came up with this bottle which is round on the inside, but square on the outside and all the edges are soft around. So it's fits right into the nail ticks hand and the weight is evenly distributed. Now, the anatomy of a bottle is as you describe the bottle itself, but there's also the brush and there's a little metallic. Is it a steel ball inside to stainless steel. Mixing polls. If you have one, it doesn't do anything. You need the friction of the two balls hitting each other. And that's just to keep everything blended. So you just roll it in your hands. You don't shake it because the two mixing bowls can rake through the glass. So you roll it and you keep the polish nice and fresh and the brush. Is there anything special about the hairs or anything? Absolutely. Our brushes were custom-made for us all the brushes had hundred ninety nine hairs, and we always kept the brushes very thin. So you can get into the corners. So you have a nice deed manicure. You grew up in Hollis hills, queens, and your father ran a party rental business and he died when you were sixteen and then your mom took over the business, correct. He died a week before my sixteenth birthday. How did he does pancreatic cancer? And my mother never worked a day in her life. She was, you know, she was life was on a silver platter. So your mom was left with her five children and started running this business. Did you help out in the business? Of course I still do what was done like, so you you rented chairs and tables and balloons and everything for potty, it's still in your family? Yes, it is runs in time. My mom and my sisters, two sisters, a fulltime, and Yep. Advocates. Yes. Queens boulevard Melbourne-based. Your mom was the one who took you by the way to your manicures starting when you were like six years old. If you're a good girl in Valais, she would take you to get your nails done -solutely and that was the only time I set still, and I set for one hour blowing them dry because there was no such thing as quickey drops or anything like that you had to sit or else you smudged and you had a myth. So I wanted them to be perfect. So Istat there, there were not many colors to choose from a, you know, at the time what? What companies did you. A us. Do you even remember as jerky. Jyrki member, they will only to one whisper of lawn and the other was L'Oreal. And that's the joke of whole story. And there I am twenty nine years later selling my baby to L'Oreal. Your father also was complicit in this nail polish love affair of yours. He would take you to an apothecary owned by his brother. To pick out even more colors..

Esther L'Oreal Josephine Allen Philippa pancreatic cancer Hollis hills Queens Valais Madison Melbourne-based twenty nine years seventy fifth sixty fifth four years six years one hour
"essie weingarten" Discussed on From Scratch

From Scratch

04:23 min | 2 years ago

"essie weingarten" Discussed on From Scratch

"Best addiction around and it did work. I just left samples at every beauty salon, and they were less than a hundred in nineteen Eighty-one and every hotel spa. I left them a little plastic bag with twelve colors and three treatments. And I said, call me if you like it within two weeks. Every single one of them called and placed in order. I was like, I have a business. You're in your early thirties at the time. Do remember even that trip to Las Vegas with all of this nail polish in your bag? Absolutely. It was like yesterday we went to Kennedy poet because it was a nonstop. Light and you were allowed to take whatever you wanted on the plane. I mean, I must have had ten courts weighing sixty, four pounds each. There was no not a problem. If you had ten suitcases they took ten suitcases. So you got this approval from Las Vegas immediately. But you also walk the streets of New York City, which is your hometown. Can you tell us about what that looked like? Absolutely. I was very organized so I started on ninety sixth street. I did ninety six v ninety fourth ninety. Third from York to fifth, then I took eighty six street and went down from there. Then I did the west side. I mean we years ago they weren't nail salons in every corner. I know you can't believe it. They were beauty salons and parlours beauty polars exactly. Some of the salons listed in the yellow pages. I didn't have cell phone. Can you imagine. And you'd go up and they were like really not salons, and you would run down the stairs because it wasn't even elevators in the building. What were they was something like lady, what are you doing here? And I said, I don't think I belong here. Let me leave. Salon, right? Did you have problems with making enough to fill the demand days? Well, the truth of the matter is when I first started, I didn't think I'd ever be able to sell all the bottles that I had to because it was a minimum of gallons that you had to buy it and I'll never forget. They said to me, the minimum order is fifty five gallons and I went and how many bottles do I get from one gallon. One gallon is two hundred dollars. Oh my God. How am I going to sell one color and ten. Exactly. And it was like not a problem because if the colors, right and the quality is right, it's give me everyone wants it. The names that you come up with really are auto biographical a way they come from some fragment of your life. Can you give examples? I mean, we have such funny stories. We were doing a trade show in Mexico City, and we went to hail a up and we saw the traffic wasn't moving. So we said, never mind. Now in Mexico City, the taxis are little, Volkswagen bugs and the taxi drivers were white gloves, and they opened the door with like this little handle thing. And I went never mind ever mind and yells at us. Sand of a beach. It was like he was practicing this curse and he knew I was American and he will. Needless to say, I had to come up with a color code Saint of beat. But you know, we were in Paris, July fourth, and I fell on my behind. It was pouring rain. We will going to cafe Quat. So I came up with the color right after that very quickly. Cold cafe forgot. 'cause I never wanna forget cafe Quat when we were looking for a home in the Hamptons. So I came out with the collection and the colors were like very important because of the highway on Montauk. The end would dune road picket fence. It was something to do with the beach, and everyone said to me, oh, but the Hamptons who's going to know about the Hamptons, only people in New York will it turned out that everyone in Europe wanted the Hampton collection. Everyone in Asia, Watch the Hampton, everyone in the Middle East want to Hampton. So it was just I have to have the Hampton collection because everyone wants a piece of the Hamptons going back to the early days of getting interest from New York salons..

Hampton New York City Las Vegas cafe Quat Hampton collection Mexico City York Quat Kennedy Montauk Middle East Volkswagen Paris Europe Asia two hundred dollars fifty five gallons four pounds One gallon one gallon
"essie weingarten" Discussed on From Scratch

From Scratch

03:35 min | 2 years ago

"essie weingarten" Discussed on From Scratch

"The company was bought in two thousand ten by Lori l. what other ideas did you have for starting a business other than nail polish? Or did you have a maniacal focus? I was pretty focused that there was no one doing colors that were great, a formula that would be. Be looking wet for a whole week, and if I found the chemists to do it and all major chemical companies and cosmetic companies will looking at the big picture, they were looking at foundations with the money is nails. That money wasn't a nails. I mean in nineteen Eighty-one they were only two big companies doing nail polish, and I just thought that you know, it made me feel special. If women started getting the nail stump because in nineteen Eighty-one women who have been Elston will very wealthy. It wasn't a luxury that we have today where everyone can have been aalst on the affordable luxury. So I went looking for chemist, and that was it was a whole year of really getting ready when I found the right chemist. And he gave me a few formulas and I tested them out and I found the formula that I loved. Then I had to give him colors and I was saving ribbons in pincus's. And from all my travels, I save colors that really spoke to me. Incredible colors that was shopping. Clean and clean was very important. I didn't at that particular point that were no muddy colors in my life, and he had to match the colors. And I know you're gonna laugh, but I started with twelve colors. I mean, you try to start a line today with twelve colors. People would just turn their back on you, but it was such a different world and I was a pioneer. I changed the way women think of nail color. It became a fashion accessory that if you nail, so not polished, you're not dressed right? And as you're talking to me, I'm curling my nails into my shirt. So you don't see that I'm not wearing nail polish. Will your half dressed say, you found this chemist who really, you know, helped helped you get everything off the ground where who what was his or her name? And where was he was a New Jersey and his name was Stanley. He's no. Longer with us, unfortunately. But he was a very big pot of my success. I mean, I've always had an amazing team around me. He just listened. So you launched with these twelve colors and what do the names range from? Well, some of them still in the line Bordeaux, which is like a very good bottle of red wine. It's a deep delicious burgundy color and Blunk and babies breath block. Is that true? Chalk white and baby spray was a softer white for French tip of a French manicure, which was a very big part of our beginning very popular in the early eighties, yes. So you launched and you decided to go to Las Vegas when you launched because the women in casinos, you know, they had hands that everyone saw and also it was a meeting place of sorts for women from all the coasts who traveled there. Can you talk about what what you did in Las Vegas? Yeah. I mean, it was very important to me. That I go to a place where I get the best bang for my buck. And I thought Las Vegas eighty. One between showgirls deal is dancers that were always in the public eye that always had had beautiful hands and beautiful feet. If I could get them to try the essay polish, wow. Once you try, you hooked. It's the.

New Jersey Las Vegas Stanley pincus Lori l. Elston
"essie weingarten" Discussed on From Scratch

From Scratch

01:37 min | 3 years ago

"essie weingarten" Discussed on From Scratch

"We didn't want to sell the company this no reason to sell the company we said goodbye and they said they have a comeback that was in two thousand five fast for two thousand ten and lori l approaches you again why were things different this time well we were growing like crazy i mean when the economy started to tank in two thousand eight our business was on fire at that point in two thousand seven business was really good and we started with an architect we will going to be adding onto a building we were expanding the parking lot and we will going up and then as the economy started to get funky in two thousand eight i put the stop sign up and i said let's wait and see what's going to happen instead business just kept on growing double digits and we were busting at the seams of course he was right and we should've built it was two thousand nine christmas when i got a phone call wishing us a merry christmas and i said they're back because they said they would never come back and after that phone call we didn't hear from them again too i think it was the february and when they called again they said they wanna deal and they wanna quick they were afraid that i was in the back out of the deal which i could have done very easily but you know if i make a commitment my words my bond and i stick by it so.

lori l
"essie weingarten" Discussed on From Scratch

From Scratch

01:46 min | 3 years ago

"essie weingarten" Discussed on From Scratch

"A us do you even remember as i remember they will only to one whisper of lawn and the other was l'oreal and that's the joke of whole story and there i am twenty nine years later selling my baby to l'oreal your father also was complicit in this nail polish love affair of yours he would take you to an apothecary owned by his brother to pick out even more colors absolutely do you know where the max stores on fifth avenue and fifty ninth street that's they used to be a hotel quote the savoy plaza hotel and that's what ralph had his apothecary and we'd go visit uncle ralph on sunday after the lower east side and my dad would let me pick colors that i would hold in my hand as my conscience that whole week i wanna talk about partnerships the most important of which was with your husband max or tino who was the ceo for awhile yes and before you sold the company to l'oreal how did you meet max met max in california trade show he wanted to buy the only publication that was available at that time which was called mainly manicuring in instead of purchasing mainly manicuring he met this e and he was really originally from rome italy and living in california and at the time he he was he was in business with his ex wife selling jewelry for the nails correct you know everyone said oh esi you need a european man the only ones that will understand a woman in business and and it was just a great fit.

ralph ceo california l'oreal savoy plaza tino rome italy twenty nine years
"essie weingarten" Discussed on From Scratch

From Scratch

02:03 min | 3 years ago

"essie weingarten" Discussed on From Scratch

"Mixing polls if you have one it doesn't do anything you need the friction of the two balls hitting each other and that's just to keep everything blended so you just roll it in your hands you don't shake it because the two mixing bowls can rake through the glass so you roll it and you keep the polish nice and fresh and the brush is there anything special about the hairs or anything absolutely our brushes were custommade for us all the brushes had hundred ninety nine hairs and we always kept the brushes very thin so you can get into the corners so you have a nice deed manicure you grew up in hollis hills queens and your father ran a party rental business and he died when you were sixteen and then your mom took over the business correct he died a week before my sixteenth birthday how did he does pancreatic cancer and my mother never worked a day in her life she was you know she was life was on a silver platter so your mom was left with her five children and started running this business did you help out in the business of course i still do what was done like so you you rented chairs and tables and balloons and everything for potty it's still in your family yes it is who runs it potty time my mom and my sisters two sisters fulltime and yep advocates yes queens boulevard melbournebased your mom was the one who took you by the way to your manicures starting when you were like six years old if you're a good girl in valais she would take you to get your nails done solutely and that was the only time i set still and i set for one hour blowing them dry because there was no such thing as quickey drops or anything like that you had to sit or else you smudged and you had a myth so i wanted them to be perfect so istat there there were not many colors to choose from you know at the time what what companies did you.

pancreatic cancer hollis hills six years one hour
"essie weingarten" Discussed on From Scratch

From Scratch

02:00 min | 3 years ago

"essie weingarten" Discussed on From Scratch

"Oh my god how am i going to sell one color and ten exactly and it was like not a problem because if the colors right and the quality is right it's give me everyone wants it the names that you come up with really are auto biographical in a way they come from some fragment of your life can you give examples i mean we have such funny stories we were doing a trade show in mexico city and we went to hail a cab and we saw the traffic wasn't moving so we said never mind now in mexico city the taxis a little volkswagen bugs and the taxi drivers wear white gloves and they opened the door with like this little handle thing and i went never mind ever mind and yells at us sand of a beach it was like he was practicing this curse and he knew i was american and he will needless to say i had to come up with the color code saint of beat but you know we were in paris july fourth and i fell on my behind it was pouring rain we will going to cafe quat so i came up with the color right after that very quickly cold cafe forgot 'cause i never wanna forget catholic quat when we were looking for a home in the hamptons so i came out with the collection and the colors were like very important because of the highway on montauk the end would dune road picket fence it was something to do with the beach and everyone said to me oh but the hamptons who's going to know about the hamptons only people in new york will it turned out that everyone in europe wanted the hampton collection everyone in asia watch at the hampton everyone in the middle east want to hampton so it was just i have to have the hampton collection because everyone wants a piece of the hamptons going back to the early days of getting interest from new york salons.

mexico city paris new york middle east mexico volkswagen europe asia hampton
"essie weingarten" Discussed on From Scratch

From Scratch

02:02 min | 3 years ago

"essie weingarten" Discussed on From Scratch

"The brush and there's a little metallic is it a steal ball inside two stainless steel mixing polls if you have one it doesn't do anything you need the friction of the two balls hitting each other and that's just to keep everything blended so you just roll it in your hands you don't shake it because the two mixing bulls can break through the glass see you roll it and you keep the polish nice in fresh and the brush is there anything special about the hairs or honey absolutely our brushes were custommade for us all the brushes had one hundred ninety nine hares and we always kept the brush is very thin so you can get into the corners so you have a nice deed manicure you grew up in hollis health queens and your father ran a party rental business and he died when you were sixteen and then your mom took over the business correct he died about a week before my 16th birth hotted who died pancreatic cancer and my mother wh never work today in her life she was you know she was life was on a silver platter so your mom was left with her five children and we started running this business did you help out in the business and of course i still do what was done like so you you rented chairs and tables and balloons and everything for party it's still in your family yes it is suv runs at naughty time my mom m my sisters a two sisters fulltime men yup adequate means yes queens boulevard melbourne first your mom whereas the one who took you by the way to your manicures starting when you were like six years old if you are a good girl in valet she would ted you to get your nails done absolutely and that was the only time i sat still and i sat for one hour blowing them dry because there was no such thing as quickie drops or anything like that you had to sit around a few smudged and you had a mess so i wanted them to be perfect so i staff.

melbourne ted six years one hour
"essie weingarten" Discussed on From Scratch

From Scratch

02:32 min | 3 years ago

"essie weingarten" Discussed on From Scratch

"Two this two this i'm jessica harris this is from scratch my guess is se weingarten founder of the nail polish company esi essy is available in roughly twenty five thousand salons and more than one hundred countries as he launched in 1980 one with ten thousand dollars and the company was bought by l'olreal in two thousand ten the names that you come up with really are autobiographical in away they they come from some fragment of your life can you give examples i mean we have such funny stories we were doing a trade show in mexico city and we went to heal care and we saw the traffic was moving so we said never mind now in mexico city the taxis a little volkswagen bugs and the taxi drivers where white glove said they opened the door with like this little handle thing and i would never mind ever mine he yells at use sandoval beach it was like he was practising this curse and he is new i was american and he well needless to say i had to come up with a call it coal saint of beat but you know we were in paris july th and i fell on my behind it was pouring rain we will going to cafe for caught so i came up with the color right after that very quickly cold cafe forgot 'cause i never want to forget cafe for quat when we were looking for a home in the hamptons so i came out with the collection and the colors were like very important because with south of the highway or montauk the end would june road or picket fence it was something to do with the beach and every what's it to me i'll but the hamptons who's going to know about the hamptons only people in new york will it turned out that everyone in europe wanted the hampton collection everyone in asia watch at the hampton cl everyone in the middle east want to thank nickel so it was just i have to have the hampton collection because everyone wants a piece of the hamptons going back to that.

jessica harris founder mexico city sandoval beach paris new york middle east esi essy l'olreal mexico volkswagen europe asia ten thousand dollars