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How Much Equity Should You Give To Your Partners?

Marketing School

04:54 min | 3 d ago

How Much Equity Should You Give To Your Partners?

"To another episode of Marketing School I'm Eric Su and I'm Neil, Patel and today we're gonNA. Talk about how much equity you should give to your partners and I. Think Neil this maybe a good way for us to start this off after we kind of talk about a little bit is to share stories. Yeah, so equity guys just to recap. What percent of the company should you be giving to potential partners and I think the high level answer to that would be depends, but I think it'd be helpful for you guys to get an idea of how Neil I have thought about this historically and how we've done things, so neil you WANNA start. Yes so I'm a big believer and basing on value if you think someone is. Doing a lot of work, carrying majority of the way, or they should get majority of a are doing very little work. She get much lower of equity if they're doing half the work and pulling hathaway fighting half value than give them fifty percent, the reason I would vary it a law and don't always look at it as you deserve the majority or you deserve, the least amount is if someone else is doing the majority of the working. They're carrying the company and you do very little, but you own a big chunk or more than half eventually they're not going to be. Happiness can create friction. And then eventually the business can end up going to zero or does not work out on the flip side. If you own majority an were, you can also think about the opposite way as well right so in essence well I've learned and I've done so many different business partnerships says it has to be equal based on the value and effort that each partner is providing, and that could be one partners, providing more money or do. Do More work or they're bringing more deals are revenue. However, you want to slice dice. Yeah, and one way I think people might be thinking. Hey, like what if I want this to be an exact science? I think it's tough to make an exact science, but if you want to do it, there actually is a way to make it a lot more mathematical. There's a website I, think it's called slicing pie so slicing it. Slicing Piedras actually a book on do and basically you actually have to record how many hours you're putting in for the year and I think at the end of the year it calculates equity you got now. That is much more mathematic, but to Neal's point. Let's say somebody joins a company and they want equi now I think it's good to entertain the conversation, but really it's basically a negotiation. You're having so okay. You want equity in the company. How much do you want? Okay? You want twenty percent. Okay? Why do you want twenty percent? Okay, how? How much work have you put in so far? How much money are you going to put in now? If it's really zero zero, starting out I'm just joining because I'm talented. That's hard to compute because if the companies are doing well, you've been doing it for five years. You put in the sweat equity and you put in the money already and this person just come in and say I want this. I think they're probably being unreasonable, but if they're being reasonable, then continued negotiation. I think you've gotTA. Make all parties. Happy on that front, so I. I think with partnerships in the past. We can just talk about our partnership here. Neil like fifty fifty right down the line, so that's true so in general. What do you do with all your partnerships? Because you have multiple partnerships, some are less than fifty fifty summer more than fifty fifty. How do view it? Yeah, so let's look at the software side of things so originally it was two co founders that this is for click flow so I starting out with sixty percent, and a he started out with forty percent of the company and the reason. Reason for that was because I was using my social capital, so I was getting people to put in money for the company secondly Ozzy Mike Capital as well third was using my social capital to get US customers at the same time, and so he thought that was more valuable, and he also wanted me to handle the recruiting financing division all that kind of stuff, and he was going to handle strictly to technical side of things, so that's how we split it that way and we agreed, and it was fair to really know fights on that front. Have you ever had business partnerships, not out and people are fighting and arguing yeah. I mean Oh single rain. Were you were a partner before two? Yeah years ago. Why didn't it work? Single Green didn't work out I guess or the Partnership Workout Right? There's many reasons why the company didn't work out, but why the partnerships not work out partial didn't work. This is my opinion. I think the level of work was not distributed. Some of the people that had equity were no longer putting in the work, and so that actually caused issues friction, because it was like I'm putting in this world and this person just kind of sitting on the size I. think there. There is kind of that going on, but at the same time the company wasn't doing that while anymore. Period because of all the algorithm updates that google was making so cash was coming in, so that led them more stress and people were just like. Forget it at this point is like the company's not really worth anything that was where I think it landed, and then there were five partners as myself a zoo and there were three other people, and that's what happened. Look, at the end of the day business partnerships are GonNa go to ups and downs, oil and a finding out is equity mainly becomes a problem when you're making money when you're not making money, no one really cares for some reason. Even when partners are all happy when money starts rolling in dozen people get greedy and picky and have issues, and that's why it's not structured fairly at the beginning, it creates issues wants money is trying to be made.

Neil Partner Eric Su Google Hathaway Ozzy Mike Capital Neal Patel United States Green
The 7 Remote Work Trends That Will Impact Your Business

Marketing School

04:20 min | 4 d ago

The 7 Remote Work Trends That Will Impact Your Business

"Welcome to another episode, of marketing, school I'm Eric Su and I'm Neil. Patel and today. We're GONNA. Talk about the seven remote work trends that will impact your business, so we're still in the thick of it five twenty eight. This is may twenty eighth twenty twenty, so there's there's been a lot of chatter about remote work, and we believe it's going to continue right like so eric and. And I? Believe with them opening up more more stuff were already seeing a trend of covid spreading more in resurging backup. Sadly so Moyo working is a huge trend yard seen companies like twitter. Saying you don't have to come back to work if you don't want to. Yeah, so I guess that's that's really the the first one right there. It's I think there's GonNa be a lot more. People can't twitter. People look at facebook's people saying like Oh. They're saying you don't need a comeback for the rest of the year. Whereas companies like Microsoft are kind of waiting and seeing what develops I think what's going to happen is some people are still going to have a semblance of an office because I was looking at a twitter poll the other day I I think actually heating, put it up. He jaw and couple of thousand people responded to it. Maybe it was somebody else, but it was basically saying. Saying look how many of you are would like to come back into office. How many would like to go purely remote? And how many of you want a hybrid? The vast majority of people picked that they wanted to go. Hybrid and I think hybrid is the motto of the future sure he can socially distance, and all that but I think coming to the office, maybe two or three days a week under the other days are remote i. think that's what's going to work and before turnover to uni all. The Israeli government or Israeli scientists came up with a smart model saying hey, why don't you try a four ten model meaning you come into the office four days a week virus six fourteen days to incubate so four days. You come into office the other ten days. You don't come back and then boom. You're back again like next next. Monday so I. I see that potentially being an option as well. That's. The other big trend that I see is people are moving towards different communication channels like. I know in our office. We used to have so many meetings. The amount of time people spend on meetings at one point was just so ridiculous. Start enforcing policies on how many people could be in meetings because we don't want people wasting time in meetings versus actually getting work done and when you look at this is what we found. Is that people using zoom more slack? Mormeck soft teams more, they're actually getting more efficient and people are learning how to get work done from their home. Same Time we've also found that some people aren't good at working remotely. Some people are amazing at it. Others aren't so with your business. You're going to have to figure out how to adapt and how to help people transition and teach them how to work remotely 'cause not everyone's used to. Yup and then this is number three. Number three cut into Neil's point. I would say. There is zoom fatigue or Google meet. Fatigue is very real right now so i. just mentioned like I think. The last time recorded this the week before maybe that week. I was camping out at twelve calls. They even know how it got to that point where Mike. Allen Rogers booked up, but at the very end of the day as just. It's straight up like depression and like I feel like it's Friday every time that happened so I. Actually see less zoom meetings happening so sometimes what I do now. Instead of doing zoom calls I say hey, let's just do a phone call, and then that way. You don't have to keep looking at the screen. The whole time goes. By the end of the day you're just you're the vegetable so I see I. See changes happening totally number four. Another big thing that you're going to have to start. Taking into account is hours. So what we're seeing is businesses normally would be open from eight to five or whatever the hours may be, we're seeing. People are starting to work more sporadic hours. They still may be getting the work done, but they may stay earlier. Finish later or start later and finish earlier and just be more efficient work less. Less hours in one day, but the next day they may end up working quite a bit more hours because they're also adapting to their family life with other people being in their homes, their kids or their kids having to do zoom school calls, so they had to be there for the kids and help them through that as well so I think one thing that your business has to learn how to adapt to. Is People not working eight hours consistent and working during random hours and time and as long as. As they get the work done, you shouldn't really complain much or have much base. You

Twitter Moyo Eric Su Patel Facebook Israeli Government Microsoft Google Neil Allen Rogers Mike
What You Can Learn From Black Hat SEOs

Marketing School

04:49 min | 6 d ago

What You Can Learn From Black Hat SEOs

"To another episode of marketing. School, I'm Eric. Su and I'm Neil Patel and today. We're GONNA. Talk about what you can learn from black hat seo, so if you haven't checked out the last two episodes. We got what you can learn from Internet. Marketers what you can learn from growth hackers and today we're GONNA. Talk about what you can learn from black hat. Seo's so let's talk about that. What does that mean to you? Kneel? I'll tell them what it means to me. Sure Black S heels are people who are willing to do stuff that's against. Let's say Google policies or any search engines guidelines hall sees to get rankings when look at black, Seo's you can find a lot of what they think or lot of the tactics that they're doing on some forms like there's a blackout forum. There's quite quite a few blackout forms blackout role that believe is a main one or the most popular one at all of them, but check it out and you'll see the tactics that. That people are doing, and they're not all doing shady stuff on those forms, and they're not always necessarily bending Google skylines, but in essence that form is for people who are willing to do whatever to try to get the rankings I remember when you own quick sprouts. There was this one graph you showed from Serpine Q. I actually pulled out from blackout form when I showed it to you, and then you use it in a blog post that lou him up anyway. My point is when I think. Think about Black Seo's when I was first starting out at Seo I was like I'm going to try everything I'm GonNa Learn White Hat, learn black, because I knew that if I did black-eyed gray hat stuff on my own websites just to test it out to see what would happen, I would understand how far I could push it. And what I realized from having these initial websites was whenever I tried these black tactics. It was very easy. Come easy go. It didn't feel right. It didn't feel like. Like I was adding value into the ecosystem bells lesson for me because I was like okay. If I'm not adding value into ecosystem, and it feels like I'm spamming. I probably am spamming so what I learned to flip, the switch and I was like okay. Let's think about the long-term. Instead that made things a lot easier and to be frank I'm not really good at blandings up very quickly. What I've been good at is slow, boring, consistent growth over time. That's one thing I learned from it. For me is I look at these forms and stuff like that I'll see the tactics that they're using to try to get higher rankings, and for me a lot of times it helps Dow Day on what's really moving the needle for Google or what direction that algorithm is going. Sometimes we'll talk about how they're doing private blogging networks, getting high rankings or use the exact match domains, and then they'll. They'll say Oh, they just happen your exact match. Domain names I got hit like they used to be grade or my private blog number got hit. He gives me key insights on where the is going. Be Some people share their data most of them anonymously, and they won't share their URL's, but that's fine. It just gives you insights on what's happening with the algorithms thrashing the search engines are heading. And what I learned to observing black-eyed marketers is that. You don't WanNa. Put all your eggs in one basket meaning. I've seen a lot of them. They invest everything into Seo and then all their properties get burned up and what ends up happening is they ended up just blaming. Google for their circumstances all the income that they had in the past. Maybe they could have been doing. Six figures profit a month in some cases even up to seven invaders, everything just disappears overnight, so what I learned is you have to diversify, and even if you're doing things the right way, you cannot just trust one channel in today's Day and age. If you're bet everything I think from a business perspective overall I think that's not being very smart. Totally have nothing else from my end. Add One more. Kind of Neal's point, I remember in the past waste. Read these forums. You're probably reading them again. When I used to reduce forms, there's a couple people in there that were building these pin's or these private blogging networks. They would actually sell it as a service, so it became assessing, and everyone started buying it. I was like Oh. Wow, you can see which business models are working. Quite the next day those businesses will go up in. Flames is like Oh my God. I don't know how they caught on my ps. One thing I will say is maybe in some cases you shouldn't advertise when something's working really really really well, because in some cases when you talk to other issues right now, they're still doing pbs and it's actually working, but they're not bragging to the world or talking about everywhere. And Eric and I are recommending that. You do stuff that we don't do PBS by the way we yet. Yet. We're big believers that you should just do what the long term. Even if the results aren't as good as longevity, you'll do way better and what's funny. Enough is user experiences. What's GonNa end up crushing funny enough Google, publishing a post on how they're rolling out more user experience within the algorithm say that for different but just to give a little preview you about customer experience Amazon. They just obsess over the customer user expensive. Just obsess over that and you do it for extended period of time. You'll be fine. I'll just double down again anytime. I've tried something. That's gray black in the early days of me doing this learning this. Easy come easy go and never felt right, and that's why I. Don't do any of it. Now I'd just rather do the boring stuff same with meal.

Google SEO Black Seo Eric SU Neil Patel Wanna Amazon Serpine Frank LOU Neal
Whats Changed in Marketing Since The Lockdown

Marketing School

03:15 min | 2 weeks ago

Whats Changed in Marketing Since The Lockdown

"Welcome to another episode of school, I'm Eric. Su and I'm Neil. Patel and they were gonNA. Talk about what's changed in marketing since the law fouts. We've been locked out for for how long eight weeks weeks. Yeah, let's say like two plus months at this point. What my hair is getting crazy I. don't know how your hair stink. You just like shaven separate question. Yeah, I just shaved my own head I always have I save money on the haircut. As far. As what has changed a marketing since lot that well, initially, at least we talk about what happened out the gate, I'll say right out the gate. When the lockdown happened for most people, they shut down their marketing because a lot of what they were saying at the time allowed their market messages all campaigns for the other, no longer relevant, the messaging all became about helping other people supporting at doing what we can to just give back to the community and make sure we come out of this, so we can say the message has definitely changed. The messaging has changed quite a bit also the big thing that's also change your marketing. Costs have become a lot cheaper so pre lockdown. You had a Lotta small medium. Businesses were bidding on paid ads, even though they weren't the biggest spenders, all these systems are auction based systems. If you have a lot of people, spending money increases the prices overall his Zoli much inventory now when you have a lot of these people not bidding anymore, because they're out of business, some of them hopefully will come back. A Lot will still be out of business. The costs are cheaper for literally almost every single industry from overseeing online or paid ads. And then I just had it for a second. I'll change it over to. If you look at it. The League prolific content that used to have maybe people following them around. The. World a lot of them are they don't get to do that anymore, so they've had pivot a little bit and kind of similar to what they're doing right now. Neil, what used to get together and record live each other and that we've adopted over time and both good Mike's and we not only record the podcast at the same time always simulcasts, so we're seeing that more more as trend at were be more prolific with our content. Let's say because we're sample casting. I'm trying to make the most of what we have, so there's a lot more time for contemplation. And then the other thing that we're seeing to during the lockdown is your marking doesn't have to be as Polish people have accepted the fact that it's going to be more rough. Your videos are your audio may be podcast. You're content. Maybe because not everyone has as many designers or production teams, or whatever it may be getting scrappy. They're going more alive there being more real. They're okay with the errors in the edits, so that's also on the good things that I've seen in which you don't have to be too picky about what you're putting out there. Is Talent there's a lot of talent available right now, because unfortunately of are laying people off, so there's a lot of these layoffs tracker lists there's. Dot Layoffs believe, and there's another one called parachute lists dot com, and so you can look at these, and if you want really good talent right now, you can afford the great talents. A. Good time to start having conversations, but I'd discussion you. You don't want to hire too many people right now. You preserve your cash because you go to zero. You are a scheme over so

Patel SU Eric League Neil Mike
Should You Accept Guest Bloggers

Marketing School

02:59 min | 2 weeks ago

Should You Accept Guest Bloggers

"Super committed to your success online. We've worked with them to a special offer. Just remarking school listeners, all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today. We're GONNA, talk about if you should accept guests blotter, so neil us to do it not so much anymore. I don't think we really do it anymore. So what's your take on it now before now before? If you WANNA skill of content, really fast and affordably I think guest bloggers are easy great way to do it even right now I, think you should do it assume you can get the right ones and experts. If you're just trying to get random guest, bloggers can create content. I would say no. No in general I would avoid it now more than I did in the past, and the reason being is people are just guest, posting to produce links instead of quality content, but if you can get guests, posters, producing amazing content, and they're expert in their field. Why not I think the key thing to Neil's point is having a very specific criteria that they need to follow. It can't be a free for all. They just decide the right on the right of five hundred or post Undergrad just insert a bunch of links and I'm GONNA start sell these links which they do, so you? You have very specific criteria. Okay, for example we want each post to be fifteen hundred words. You have to have a title that's research every single claim that you have a needs to link to the source, or whatever claim that you're making, and you're just being very specific with you can only have one link, and maybe the links in the author bylines. You're setting the rules of engagement ahead of time, so expectations are clear and yeah, it can definitely help you scale. I don't think we'd do as much of it anymore. Because what we found was that we had to spend more time. Time kind of policing it and so we might bring him back later. We might not, but that's where we are with it and look if you are strapped for money, too. That's what we also started doing it because it's a cheap way to grow your traffic, you can use it if you have no choice at the beginning, but eventually you WANNA taper off of it higher own writers. You're on staff. It'll help you crank out more quality content when you have the editorial process in place in people working for you total time I mean. If you look entrepreneur Huffington post on all these. They accept way more guest bloggers than they do now. Because content quality is shitty and Google our them, and the past used to be the more content you crank out in general, the better off you do now. They don't want you to crank out ten articles on the same exact topic over and over again they rather have update the old piece and make it more relevant and fresh hence. Hence sites like wikipedia still do extremely well when it comes to rankings, so if you're going to accept it like Eric mentioned, have really strict rules in place and also don't let people just regurgitate the same old content over and over again all right last thing I'll add around. This is in some cases you can do the pre work ahead of these guests. Plotters say hey, you can write. Write on my blog. I know you're looking for a link. You're looking for some awareness as well, but these are the topics we're looking to cover, so you've done the keyword research ahead of time, and they write based on that and they follow your criteria. Let's a lot more stringent for them, but you kind of get the best of both worlds by the way if they do a really. Really good job at somebody's guest bloggers I would say probably five percent of them actually turn out to be

Neil Patel Eric Su Marketing School Google Huffington
7 Ways To Keep Your Marketing Knowledge Fresh

Marketing School

04:41 min | 2 weeks ago

7 Ways To Keep Your Marketing Knowledge Fresh

"Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil, Patel and today. We're GONNA. Talk about seven ways to keep your marketing knowledge fresh sauce start with number one. Number one believe it or not I was reading his tweet the other day about how twitter is probably the most important media company I tend to agree with that I think the most value I've gotten from a social network including getting a job by the way is twitter. As long as you know how to filter your information, I followed the best copywriters, the best marketers the best fees the. The Best Seo's and they just share stuff and what I do is I continually will save it to pocket. Pocket is my read it later tool and from there. I can just read on my mobile device or on my computer later I. Save it for the evening, but you just gotTa make sure that whoever you're getting. Information Diet from is actually continuing to deliver on what they promise to. Number, two check out youtube. A lot of marketers load videos each and every single day, and we talked about new marketing tactics that they're trying out testing out, and you'll even find a lot of the webinars at the are doing are on Youtube so that you can fast forward and listen to him at whatever speed you Wa and get the latest and greatest, and you can quickly tell by the rating level by the thumbs up thumbs down. How many people like it says decided in the comments so quickly? Tell you if you should pay attention to it, or you should avoid it. All right number three I. actually subscribe to a Lotta paid newsletters, do you neil some, but not a ton I'll just share a couple, and then maybe nearly can chime in as well I'm subscribed. You'd the hustle the trends that they have. They talk about business trends, and that's three hundred dollars a year axios I. Love because they have media trends in there and the just give you like a digest every morning. That's. That's Free I. also pay for the information, so I learned a lot about tech in there. I, don't know hundred two hundred bucks a year. We pay for hot pod news for the latest news on podcasts

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30 Lessons After 30 Million SEO Visits

Marketing School

03:47 min | 3 weeks ago

30 Lessons After 30 Million SEO Visits

"Super committed to your success online. We've worked with them to a special offer. Just remarking school listeners, all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric. Su and I'm Neil Patel and today. We're GONNA. Talk about the this part. Four thirty lessons after thirty million Seo visit, so are we starting on number twenty four? The riches are in the niches, so if you try to make a news website, or if you try to be everything to everyone, you can have a harder time making things especially if you're starting out in the beginning I think Oh my God, all these new leads news websites they get all the traffic I should make news websites, but think about it. What resources do you need to make a news website happen? If you're small, it's better for you to think. Think about what are you actually good at just focus on that? Google likes focus search engines like focused when you go to my blog or you're gonNA Neil Plug. It's focused on marketing. This podcast is focused on marketing so niche sites are were you are GonNa, find the riches number, twenty five easy way to generate more roi from your SEO is Remarka-, all those people and push ads to him whether it's through facebook youtube. Google, what you'll find is way cheaper clicks and a lot of them will convert because remember how you're limited on what you can do to your Seo. Landing pages maximize your revenue and conversions unlike pay per click, click also expensive, but doing remarking ads. There's a lot of remnant inventory and you can make quite affordable. Twenty six is think about how you can make the most of your titles on your Meta descriptions. So what you can do is you can go to Google search console, look at the pages that have a high impression count, but a little click the rate right a better title, right a better than a description. You can do that with Google for free, or we haven't tool called clone allows you to do that number twenty. Seven. If you're trying to figure out what pages to ignore, ready talked about you need update content. Spend more time on it, but a lot of people that like. Where should we spend our time on content when it comes, Seo Click full has concert decay tool. Check it out. The ones that are decaying the fastest are the ones that you need to spend the majority of your time and improving verse. Twenty eight Faq Schema. The search engine result pages. The Serbs continue to change. You have to think about how you can find more opportunities to entice people to click through to your website so Faq Schema allows you to add specific points or questions to your search results snippet, or you're just your search result, you can add to snippet on top or the bottom of it, but you have more real estate there. You'll get more clicks so just Google let efficacy Schema number, twenty nine Google isn't the only search engine being Seo. Seo You can actually get a lot of traffic from being. You can get a lot of traffic from by, do you? WanNa go into China. You get a lot of traffic from Janda ex. Another place that is really popular that most people ignore when it comes, SEO is video seo and going after youtube grabs a ton of us right now. I think in the last thirty days on Youtube I think we average around one point two one point three million views. Most of it came from Youtube Seo. All right number thirty last, but not lace. You can do a lot with head tail keywords, but typically they're more competitive, so had till keyword might just be like digital marketing, or you can go for something different such as digital lessons, which is probably still competitive by adding more detail right, but the more long-tailed keyword is the more you're going to be able to achieve, because it's less competitive, and you are going to be able to especially if it's very specific in many cases, it's you know it's it might be higher converting for yourself. It's autumn funnel, but don't just focus on had terms. That's my point. Think about how you can occupy positions around. Around long tail keywords, and

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30 Lessons After 30 Million SEO Visits

Marketing School

04:45 min | 3 weeks ago

30 Lessons After 30 Million SEO Visits

"Committed to your success online. We've worked with them to a special offer. Just remarking school listeners, all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School I'm Eric, Su and I'm Neil Patel and today. We're going to do part three of thirty lessons after thirty million Su visits, so we are on what number seventeen right now. so seventeen focus on branding Google wants to rank sites have a strong brand because there are less likely to create fake news or bullshit contents at what I mean by branding is the more people that are googling your name, the higher going to end up ranking because like everyone does seo everyone at least most big companies do it? Everyone's already doing link building again. At least the big companies are doing it so if multiple sites on the same issue like BMW N. Mercedes right, which go head to head for a lot of type of cars. If. They both have millions links. Who should you rank higher, the one who has an extra hundred thousand at that point, it doesn't really matter but what you are looking for things like brandy. If five times more people are searching Mercedes and BMW would tell Google that people prefer Mercedes branding. Is that important? Right number eighteen. Look at your competition. Your competition teaches you good lessons. Don't obsess over them, but look at your competition can give you ideas ideas go a long way, so leave it or not. I like using Lexis Seo tool for this. Alexa does a good job of their similar websites. Tool does a good job of There's like a net that you can see of similar websites. And they showed that Alexa score as well sites that are very similar to you. The net of five and he can expand. It's like a spiderweb. Spiderweb almost but I like looking at competition to draw ideas from every now, and then what I will like to do is I'll look at the idea and I'll modified. A little bit becomes my original idea. That's where good ideas come from number nineteen. Don't be afraid to have duplicate content what I mean by this is people always say? Oh, king contents, not goodwill. Google doesn't penalize for. This doesn't mean that you should take other people's content. Just slap on your site. What I mean by. Don't be afraid of duplicate content is. Published blocks on your site. Why not repurpose it on link Dan facebook pushed the content out there because extra traffic and extra brand awareness is better than nothing number twenty. Similarly. Think about how you can create power pages on your website, and this is a concept created by Brian, Deane also known as back Lingo and the whole idea. What they power pages you have imagined you have one introduction overview at the top of the page, and it's a long page with just a bunch of content and you can. You can have links that was you. Two different sections almost imagine like little chapters that you have for A. A long and power page what tends to happen there is let's say I'm writing about conversion rate optimization, and it's almost like a complete guide. Sure you can split it up into different pages and just have like a table of contents at the top that's a pillar page, but a power pages you have a lot of content on there, and that ranks well because you have a lot of long tail traffic on that page, so if you. You want to write something. That's more comprehensive considered doing type of setup instead of having a bunch of different pages that are split up number twenty one. We talked about how when you're creating content, you WANNA create amazing content going to create long content you WanNa, keep updating your own content, but one thing that people forget to do with their content, and this is a huge important lesson that many of the struggle with is interlinking if you're not. Not interlinking your content together, you're not going to as well a lot of people will take their new content and linked to the older pieces of what they're not doing is taking their older piece of content, and then linking to the newer ones, so you needed to both ways, not just with your your content, the also want to go back to your older content and adjust links and push more links out to the new content as well. All right number twenty two. If you think about doing us ill, you can't really do it alone. It's it's a team sport, so think about who you need. You need content writers. You probably need developers to get things done quickly on your site. You are going to need perhaps designers, and if it's a really big website talking, you're getting millions and millions of visits a month. You might need product managers as well so you think about it, it's. It's not really just about you. You got to think about how much help you can get to grow faster, and that's going to allow you to scale your traffic a lot faster number twenty three, so you guys are all going out there. Doing S IOS spending a lotta time, and you're familiar with a lot of the strategies, and some of them are old like a MP framer. The amp framework in theory makes her pages low ver- mobile. What you'll find is in the United States and other major English speaking countries. Having a impede doesn't really give you a big boost in traffic, if any,

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30 Lessons After 30 Million SEO Visits

Marketing School

05:32 min | 3 weeks ago

30 Lessons After 30 Million SEO Visits

"Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today. We're GONNA talk about part. Two of thirty lessons after thirty million Seo visits, so Neil, what is number nine? Yeah, yet, so number nine would be from everything that I've done to acquire a links. The best two ways to acquire links have always found his gift free tools Eric mentioned that in the previous episode, but the second. Second Way, this is actually the easiest way because creating tools is hard or if you want cream, you can just go to Co. Canyon and try to find one that's already existing and using pay like ten fifteen bucks, but the easiest way is Info, graphics and Infographics, even though the infographics themselves don't necessarily generate a ton of traffic. They can bring a lot of back links which will help your overall site? All right number ten. UNDERSTAND BLACK SEO, but do it in a white hat way, so you know experimented with gray black hot back in the early days when I was doing Seo and you know easy come easy go. That's how you have to look at Seo and also look at life and look at business as well so knowing that blackout does work in some way if you just repurpose okay, instead of doing a link wheel, which is a bunch of different spammy websites linked together and link to your website because they've power each other, that has proven to work in the past, but instead of doing what if you had a? A bunch of authoritative sites linked each other in any link back to you, so that's one example of link will working in a White-hot way and nothing. Link wheels are very effective now, but that's just one thing we learned in the past that once you learn how to repurpose. Think about it just a little differently you go further number eleven is. Don't obsess about SEO updates. Here's what I mean by that is. There's multiple algorithm updates that happen per day. They're not major ones. You'll start seeing major ones multiple times a year, maybe four or five I? Don't know what the exact numbers for major ones. But you don't know what Google is GonNa. Do you don't know how they're going to change? One thing that is certain, though is, they're trying to provide the best experience for the searchers, so few obsess about users, instead of Google and you could the expansion users. Yes, you may see some dips when there are algorithm updates, but in the long run you should go up if you do. What's best for people all right number twelve. At actually. We were talking about this the other day. It's not all about the traffic that you're getting. It's more so about the conversions and the return on investment that you're getting, so don't focus too much on traffic by the way like I I feel right and same thing for Neil's blog. we can write about random subjects and get a ton of traffic, so for example if you write about marketing careers sure. Sure we can get a ton of traffic around at, but it fit the business models that we have right now with the software with the agencies. Now you can argue for in the education space, which is what we're building right now. Those types of creating that type of content matters, but just keep in mind. You've got to think about what matters for you in terms of conversions and Roi, right. Right now and you WANNA around that. It's not all about the traffic number thirteen focus so whenever you're doing. Seo is easier to rank a site that specializes in one thing such as digital marketing than to rank a site that's on everything like about dot com, and about DOT COM has a case study in which they talk about dot com deleted most their content. Majority of it took the remaining. Remaining amount split up into either five or six sub sites, and actually generated way more traffic than when they had once I about everything number four things a little interesting to me because I like learning from the Seo, industries like really good Seo's but sometimes when you follow the Seo Industry, it's funny. I have different lists on twitter, ones, entrepreneurs, ones, venture capitalists, and then you have the SEO lists. Every once in a to share something that's really novel, and and you learned a lot from it and good data, but a lot of times you look at it more if I were to do like a sentiment analysis. The Complain They Complain Complain Complain and they have stuck for years and and years. They're just doing the same thing over and over and over, so they're stacked it right so my my recommendation is learned from the SEO. Industry will understand if you want to advance beyond that that your mindset matters a lot, so you want to be following the people. Your information diet should be coming from people that motivate you that inspire you to be better and unfortunately for me. At least the industry does not do that so number fifteen. When you're doing seo what I want you to end up. Doing is focus on speed I found. That speed is a really easy lover that boosts your traffic. Especially nowadays, everyone's using mobile devices speed wasn't as important for five years ago because everyone was on their desktop or laptop computers, but here's the thing even with five g. out there. A lot of people don't have great reception in certain places, so they're not getting fast connections speed super remember most of the people that search Google from mobile devices all right. Right so number sixteen. Don't worry so much about bounce rates. I used to worry about really high bounce rates, but think about it bounce rate. Is there someone hitting your site and they're leaving sometimes if they get what they need, they're gonNA balance, and you have actually served user there, says some people like Oh my God. How high boundaries SEO? That's not always necessarily the case right? You gotta think about what Neil was saying earlier if you think about the user or customer if he obsessed over customer experience. You're going to be fine like the people that obsess over customer experience of delivering value instead of just as you as you as you seo, they do a lot better and Neil at least for me, speaking for you Neil. I guess we learned the hard way because in the very beginning, I learned obsess over keywords bounce raids, rankings, and all these things and you realize that's what matters. It's about serving people.

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7 Alternative Ways to Promote Your Content in 2020

Marketing School

03:32 min | Last month

7 Alternative Ways to Promote Your Content in 2020

"Super committed to your success online. We've worked with them to a special offer. Just remarking school listeners, all you have to do is go to dream host dot com slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil. Patel and today we're GONNA talk about five alternative ways to promote your content in two thousand twenty saga I I? One is zest. That's Z. E. S., T., I S. so I mentioned this a couple of episodes ago, but zest is a little known basically promotion to especially. If you're doing marketing business related content, you can put your content out there i. think you can pan the CBC basis, but you can use promote your content number two most people. People don't do this and I. Don't know why I don't know if you do eric, but we've been using adds a lot recently for content, it works out really wellness, super cheap, and it drives a ton of traffic funny enough. We started driving pinterest at traffic to our content that has affiliate links, and we're getting a positive roi so cheap while I mean any ads are arbitrage I like. Oh, you're arbitraging, but that's like anything so anyway, but usually to fill. It links as hard to make a positive Roi right, but. Or so cheaper to say, this is great while number three, you can do to Boola out brain yet to boone out brain these. Are you know the little I? Guess content recommendations you see on the bottom of like CNN and all these other big website so those I've seen a lot of people may at work I personally haven't made it work before so anyway you can test it out number four and this one works like a charm i. do this all the time, but very few people cop me and I don't know why I push notifications same anytime. I have contact I collect. Push notifications, subscribers and I'll do blast out and I kid you not like I can get. Get seven ten thousand extra visitors to blog, plus just by being a push notification, and you can go to subscribers dot com to sign up for that, and then the fifth one fifth one would be twitter actually actually I don't think people utilize twitter, enough or just leave it at that, but I actually see the same people's promoted tweets over and over, and that does like the branding does affect me like I. Was Andrew Wilkinson from tiny Houston that you want to sell your business want to say like I. keep seeing it over time like that's kind of embedded in me now, so twitter ads I think it's definitely worth taking a look at number six is a bonus. If you're in SAS. Software or agency YOU COULD USE G to to promote your business capterra is another option that. These review sites basically give you an option to promote what you have going on or. Promoting content, but you're promoting your business, so that's a bonus that doesn't really fit at number seven. Another bonus doesn't fit for all of you. Is Start collecting phone numbers on your website like you know how you collect email? Start collecting phone numbers. We're starting to test out texting people whenever released new content and the click rates are through the roof, the unsubscribe rates and people saying stop the taxi also through the roof and. And early high, but after the first one that you said, the unsubscribe rate is drastically slowing down, so it gets better after the second third for tax and people like it, but sending him text messages every time you have new content we're finding that works really well. What are you using the tax because I know a Gary V's community? What do you use Tokyo Api integration I've devs. And how do you see the open? Open, rates and the UNSUBSCRIBE 's so whenever we ended up texting the open rates I. Don't know we twit. UTM codes in the links were able to e the click rates, but if I send out a hundred text messages were getting like sixteen, Seventeen Eighteen,

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7 Unconventional Tactics to Scale Any Consulting Business

Marketing School

07:49 min | Last month

7 Unconventional Tactics to Scale Any Consulting Business

"Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil. Patel and today we're GonNa talk about seven unconventional tactics to scale any agency or consulting business right now, so number one. Neil and I talk about this a lot I think during times this where people are might be dialing back their purse strings a little bit. You know you offer some type of thing where it's a no-brainer to work with you so in a no brainer example would be. Let's say I go to kneel and say hey, Neil. I like to work with you to provide at services, you and I. I know you need help and you can't really afford it right now. Why don't we work for you for a month or two for free? And then you know then we have annual deal agreement after that so basically how it workers? You don't pay for the first two months, but what you can do is you can split up the cost with the next ten months afterwards, and you can make it. That's good for you. Actually 'cause you get repaid on it. They get to save on cash flow for a little bit, and you get a longer term deal, so that's the first one. The next one is use project management solutions, because if you're trying to scale your consulting business and you're, don't use project management solutions to communicate with your clients, communicate internally and track time and hours on who's doing what it's a pain and a nightmare to continue to scale and grow by doing that what you'll do is you'll quickly figure which clients are profitable. which ones aren't which ones you're? You're not spending enough time on which ones you need to spend more time on as well as how people could be more efficient too, so that we can get more done for your customers for the amount of time that they're spending because they're paying a flat fee in theory ends up coming down to hourly rate because you know that you have cost and yet to make sure as Number three, I think it's really important to learn copywriting what I mean by. That is not just writing essays or whatever, but learning how to be persuasive learning how to structure sentences learning how to write less doing less with more a lot of that. Is that ties into how you do work with anybody really whether it's your your friends, or whether it's in business, but there's a course called increased on academy, and you know this is shared by our mutual friends Saieed, and he actually started out. What's his team and what? What happened was they got a lot copyright like they know how to write email copy now they know how to write all this other copyrights of Lincoln copy email copy linked, and especially I see the people that are writing good copy. They get like four to five hundred comments or so, and that's just awareness for you so I think you know taking advantage of organic reach was linked thin, and just in general when you email people being very sustained. That's going to get you more at bats for getting more deals. As a consulting business and discussing a number four is you need consistent deals new customers more revenue, because if you're not getting that one, you're not gonNA skill to your consulting businesses going to dwindle away. So what I want you to do is go look all the recently funded companies. You can get a list on places like crunch base, and I want you to outlying everything that they're doing wrong that you. You can help them with and breakdown how they can fix it all in a PDF. Send it to the founders and investors, and let them have all the information for free way of find is a portion of twenty thirty percent should be hiring you to fix those issues. It's a great way to scale your client generation or your generation side of your consulting business, all right number five is niching down. Down so here's the thing like we have an agency accelerator coaching program where we help agencies grow and the number one thing that I see that's a problem. Is that people in the very beginning? Try to compare themselves to the big agencies Oh. My God the big agencies all these big clients they work with all these people. They were across all these industries, our full service and they try to be everything. Everything to everyone, but keep in mind. They have a lot more resources in terms of capital and human capital as well. You don't have that, so you have to think about what you're really good at what industries are good at also what services you're exceptional lots because we tried to do all this stuff in the beginning to overwhelm you, and before you know it, you're out of business. You gotta think. Think about how you can be focused in the very beginning and the problem with agency type businesses is, it's really easy to become unfocused because there's a shiny new object every single day. The next thing I want you to do is streamline your reporting process. There's a lot of tools out there from Sem Russia's to address to what's agency analytics. Is that what it's called Yeah Raven Tools There's a lot. Lot of software for whatever nature an that help you streamline your reporting. You can even use things like Google data studio, but if you don't have your reporting right cause any type of consulting business you're in. You'RE GONNA deal with clients on a regular basis. Send him notes on what's being done and the results whether it's marketing or something else about streamlining the report creation will save so many hours from. From your team all right number seven last, but not least think about how you can structure talked about in the very beginning pricing where maybe they don't pay you, but if the timing is right, what you can do is think about how you can price based on value or how you can price based on performance, so here's an example if I get on a sales, call it somebody instead of saying hey. Hey We just charge twenty five hundred dollars, a month or five thousand dollars a month or whatever you know. I actually have a conversation saying. Hey, Neil, you know if we're able to get these results for you. Let's say we make you ten million dollars. Are you in the pay? Million Dollars Neil of course, and it'll be like okay. How much does it? It's ten million in profit or ten million. Right ten million in revenue. I don't know but yeah, yeah, well. Let's assume Neil is not you know meals, not the entrepreneur. Let's say it's actually like big company and you know it's like a executive like a director level. There probably would be okay with either or it is true anyway, so the thing is like if you can get them to say okay if we're GONNA, work together and you know after a year or so you know what we're having coffee. What would success actually look like? What do you want right? So you actually get to the crux of what they want. And then what you can do is, you can charge a small medium large type of thing. Thing meaning instead of just charging to five grand. Maybe your lowest years five, grand, five, grand, fifteen, grand sixty grand a month like six Grand Fu pricing right, and sometimes you put like you know additional levels of support, but what happens is sometimes people have such a big ego that they just over two biggest ones. No, no, no, we're! We're going to go for the biggest one and I've seen that happen a couple of times, so that is number seven I hope that's

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7 Simple Ways to Save Money on Your Marketing

Marketing School

04:22 min | Last month

7 Simple Ways to Save Money on Your Marketing

"Super committed to your success online. We've worked with them. To a special offer just remarking school listeners. All you have to do is go to dream. Host DOT COM slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about seven simple ways to save money on your marketing so you're going to go first with number one. Yes easiest way to save money on your marketing is go out there and save money on things like your other bills right. 'cause if everything else is cheaper you can spend more on marketing. So there's a site called G. S. V. Labs Dot Com and there this passport service which is ninety nine dollars and it gives you credit to things like cloud computing your stripe bill your sales or spill and it just knocks off a lot of expenses and if you knock off a lot of expenses you save money it allows you to spend more marketing and some of their coupons and discounts to give you a hundred thousand dollars in Amazon web services credit or even one hundred thousand dollars in Google cloud credit. That's a lot of money cool. So that one's great and then the second one I would say. It's user service true bill so a lot of us were spending a lot of money on subscriptions so true. Bill can be used negotiate your own kind of subscription and they'll kind of make a note of all the subscriptions that you're paying for right now but at the same time you can connect it to all your business bank accounts in Your Business Credit cards and I think they'll help you negotiate it. But they'll take a percentage of whatever they helped us save a so true bill dot com is something to check out another simple thing you can end up do is you can end up changing your payment methods so a lot of marketing like eggs and things like that. What those as eventually. As you spend more money they want you to go through invoicing but at the beginning especially when you're starting off in you need to save the money would do is go. Switch it your credit cards for those two percent cashback cards and I know that doesn't sound like a lot. But if you're azer two percent cheaper and you have thirty days to pay it it adds up over time. Yeah this one depending on when you listen to. This might not be as relevant anymore. I'd argue maybe not. Let's bring this back so what I would say is think about how you can cut costs as well by outsourcing some of your marketing to right so spend on the things that the sounds tough but maybe you had someone that was tied dedicated to writing. Maybe you don't need that anymore right now. You might need to cut costs there. And say hey. Why don't we switch to a contractor type of thing? Now this is probably the last resort type of thing. Because you don't WanNa mess with someone else's livelihood but a lot of people are still doing this. I still wanted to put that out there because that is a way to save on marketing number five. Why I want you to end up doing is right now. In your marketing. You're probably paying for a lot of tools. Go look for the fee tools for everything that you're doing. Eric has free tools that click flow like tool. I Have Uber says which has very generous free tool. There's also paid plans of both of ours again. You get the point. You can do a lot of stuff for free there's Ghulam Already know about. You're probably paying for more custom marking data and bi tools like Google data studio and one hundred percent free and you can just go out there and look for all the free versions of tools and there are some companies. Even if you're paying for tools head him up Adam of discounts for startups or any startup programs. The ones you are paying for. Maybe you can get your bills down a little bit more all right number six so depending on the business that you're in may be working with influencers works well so now is the time. Where a lot of influencers? A lot of people are dialing back their marketing budgets. A lot of these influencers that used to make a Lotta money. Guess what you get a discount now so you can reach out to influencers and especially the ones that are up and coming and offer money where you can. Basically you can get exposure for pennies on the dollar so try reach out to some influencers. It depends on the industry that you're in especially to be maybe not so much. Bbc maybe and last but not least you can do with employees and contractors. Keep my job. Market's really bad if you're struggling as well if you're not. I don't recommend doing this but if you are struggling you can talk with your marketing team and get them to all take. Maybe a ten fifteen percent pay cups. You can do that with your contractors as well the other thing that you can do. That's quite unique is if you are paying a lot of contractors and you're spending money and you know that hey they wanna make sure that you're going to be there for a

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The Most Successful Cold Email Eric Has Ever Written

Marketing School

03:25 min | Last month

The Most Successful Cold Email Eric Has Ever Written

"Super committed to your success online. We've worked with them. To a special offer just remarking school listeners. All you have to do is go to dream. Host DOT COM slash marking school to learn more and get your website online today. Welcome to eight other episode of marketing. Skoll I'm Eric Su and I'm Neil Patel and today we're GonNa talk about the most successful cold email that we've written so I think a while back we've talked about the nine word email. This is from a copywriter named Dean Jackson. He's legendary in many circles. So the nine word emails basically this. Let's say I sell houses and Neil often to my list. Neal's not ready to buy a house necessarily but he just likes my website. 'cause I have the best houses in Beverly Hills or something so you know maybe six months down the road I might send Neil evil might hit my entire emails Neil. Are you still interested in a home in Beverly Hills right? That's not necessarily nine words. It's roughly nine words. But it's a very simple email that you can send to your list and it drives engagement because you're evoking curiosity kind of the point last episode that we did but it's also interesting and then also you got to keep in mind that people are not necessarily ready to buy immediately when the Ogden fearless but maybe later the timing might be right so you send us every could be every quarter could be every six months or so and I cannot. I mean doing this for our mastermind. That's worked well. It's gotten across a couple of mastermind people for growth accelerator. I've done this for phone. Calls for the agency phone calls for our agency accelerator program. It just works really well at. It's so simple. Most people tend to over complicate their emails too much. Some of my most accessible emails have been through using this my most successful cold emails were emailing the CEO of large corporations some publicly traded. First off you can google and find their email right. There's a lot of tools like violent norbert or hunter dot. Io where you can try to find the email addresses and email like. Hey John and a really super busy you can forward this to your CMO or whatever department trying to get a hold of. That'd be great. I've away to boost your sales or boost your traffic by X. Y. and Z. percent. I won't bore you with the details. Hope you're having a wonderful day cheers. Neil and I don't know this person but a lot of times they'll actually forward it is what. Ceo doesn't want more traffic or more revenue or sales. And they don't want to deal with this littler team deal with it and when they forwarded over people assume that you know the CEO. I never said I did. But people assume and you have their engagement. And in many cases they convert into paying customers. Oops screwed up. It's a cold email might tipples for warm evils but cold email. I actually remember email that Neil an i. We worked on this for a little bit. We hit up Zingo. When are getting into poker and the key thing here is when you reach out to the Sea. You keep it brief. We kept very brief like. Hey we've actually been in his face before we know how this all works and then basically what happened was CEO for the this to the leaders at the time for people that are trying to push the online poker Ford unfortunately they scrapped the plans for that. But Neil and I. We did get deepening conversations. And we've done this in the past. You just find out what the people are interested in. Neil you reached out to someone that was kind of going through a scandal and discuss a billionaire. And you got that person to respond yet. It's all about what angle can you end up playing? And if you can leverage angle or pain point in most cases you get people to respond. The other cold emails to his people who are doing

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How to 10x Your Headline Success Rate

Marketing School

04:00 min | Last month

How to 10x Your Headline Success Rate

"To another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about how to ten x your headline success rate. So what was a quote from David? Ogilvy Neil I don't know what the quote in need of your dollar is spent on the headline there. You go so you gotta right good headlines. And by the way when we do these podcasts episodes. What will happen is myself. My team will put it a bunch of ideas and Neil later on his ideas as well. But the key thing as we're working on writing great headlines We think headlines that you're going to click and that's worked out well for us right but I think we want to give you some practical tips on what you can do with being consistent with your headline and one of the things. I love doing what it comes. The headline writing is I love making swipe files. What does that mean so facebook? I might find an ad that catches my attention. Al-samet in facebook you could actually save it and save it to collection minds called ads that. I like instagram. Save it adds that I like. I'm just screen shotting and I'm finding the things that stopped me in my tracks and what I'm trying to do there is. I'm trying to take the template of what they have. So maybe the headline is five simple ways to grow your instagram to a billion followers. Or something like that right. That's a template and then you can take that template modified to whatever you're offering but the whole idea here is you have a Swipe Library of ads or headlines that I've stopped in your tracks. And here's your trying to modify a template there and then you're trying to test these different headlines. That's an easy way to go about doing so. Eric when we started this podcast than the David Ogilvy s for you guys were listening and it's somewhat similar real numbers it at ten people read your headline but only two out of ten will read the rest of your content in other words if your headline is appealing. You're going to get way more people reading your content. Most people don't hence most people stop once. Read the headline. They don't continue going forward. The biggest thing that I like doing see most people wanting headlines I think of keywords when it comes to Seo or they think about Click Bay Alec evoking Yossi because vocal curiosity. I don't really consider that Click Bay. It's more so it gets people really engaged and hooked and it keeps the follow through so more people read your content or take action. We your landing page potential even buy from you so when I mean by evoking curiosity. Let's have an article on the benefits of green tea. I may end up putting like the seven benefits of green tea number. Six will shock. You and I'll put number six will shock you in parentheses right and I would only use that if number six is really amazing and most people don't know about it and it truly does benefit them because if it doesn't and it's not that great then you're just using click bait and I find out everything that I've done when it comes to. Evoking curiosity has generated the most amount of clicks and the most Monday engagement than anything else. The hardest part is figuring out where people are super curious that you know the one engaged in read cool so I'm going to add onto a swipe library. I was talking about earlier. So if you guys want some sites that you can go to look at as and create your Swipe Library in go to swipe dot. Co that includes a lot of long form sales letters old school stuff to facebook library. That's free to use you. Check out what's going on there at beats that's a d. At there's a free version of it or a free trial. I believe we can see from Google display ads and in Land Dash Book Dot Com. You can see different landing pages so you want to start building at Swipe Library right now and then to point you. WanNa be evoking. Curiosity depends on the space that you're especially to be people like numbers people proprietary case studies that you can share so just keep that in mind as well. The other thing that you want to do with your headlines to is when you ride them go to five or six people and try to get their attention one of the best strategies that I've seen someone do. This was John. Moreau and I'm probably butchering his last name. But what John used to do is go to group of drunk people and read off his headlines. The one that got their engagement and strike the conversation up and they wanted to continue talking. That's the one that he knew was a winner. It's a little bit out there to do that. Strategy is a little bit of work but it's a smart approach because if you're going into room people who don't want to pay attention to you and you can say something that grabs their attention. You're onto something

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"eric su" Discussed on The Power Trip

The Power Trip

04:24 min | Last month

"eric su" Discussed on The Power Trip

"High Mark. Moody Bob What's wrong. He's frightening today. Morning go travel, I guess. You're married Oh. Hi, mark! Hi! Only doing this morning. We're doing great. How are bed? Why trouble sleeping because of this homework. Have Marquette homework right and he was. Top Ten albums ever so Marxist. Great and do it, and he did. He know I hope I didn't screw this up. I told sauce I potentially screwed this up. Because pairs was doing his homework last night in texted me and said hey our greatest. Hits. albums. Eligible I was like shh. SHH Sure I hope is didn't do ten greatest. Hits albums because then. That's my fault. Because that took away from this spirit of and I hope you didn't do that, I did not. I didn't ruin you torn with that. One I. Just did a few of them. And I think two or three of them maybe. We'll good then I didn't. Completely erected. Yes, very curious. I don't know what. Would be. In the top ten in the top thirty I have a couple this way harder than expected. The one album per artist. Style. Those those yeah kept me up. We'll shall we all right? Let's get it started as a let me take a look and make sure. Zach made the progress that he was hoping to make a me. Check check him. Invents. Professional. We can share it. Believing. Can Be tough. Them off a plan as best they can. Number ten. That's going. Pearl What is he talking about? I Made A. For parishes bad, but as about. I'm not sure what Jack You. It sounds like you went back. With on the. Next to the bitch, but now. He talks like a cat. Little Bit. Okay go ahead was number ten again. Pearl Jam, live on two legs, and this is not fully. I. Don't see why. To Lis-, I. Don't even know which one that is early on the live record. Right? It's it's alive record. Yes. It was. Came out after backspace revelead I'm. Not sure, I don't know that one is either new yield I'm not sure okay. We're talking after four ISH ALBUMS Something like four or five. Okay Someone there. I didn't I didn't do the. You know the Complete History Gotcha homework on that. Number nine food fighters, skin and bones another live album I like live live albums. Love them only because that to me is well. Kinda the spear. That's more of a greatest hits style. But. I like I like live Eric Su man. What's the record again, skin and bone? Gay..

Zach Bob What Eric Su Lis
How to Send Seinfeld Emails

Marketing School

04:12 min | Last month

How to Send Seinfeld Emails

"Super committed to your success online. We've worked with them. To a special offer just remarking school listeners. All you have to do is go to dream. Host DOT COM slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about how to send Seinfeld emails but first and foremost Neil. What does that even mean? What are Seinfeld emails so Seinfeld? Emails are series of emails. And I could be getting this wrong. We call him soap opera emails. Oh they're different they're different. Yeah Gopher then you said okay. I'll go with signed for us and then we'll talk about so proper as well. The soap opera sequence so seinfeld emails. I've actually never seen it episode. Seinfield have you kneel seen him almost all of them. And what did they talk about during Seinfeld Bullshit? Yeah exactly the talking about nothing Seinfeld. Emails is a bunch of nothing right. It could be one email. It could be a series of emails. But here's an example. I remember a couple years ago. I had this hiring course which we still have on how to hire players and I was sitting on American Airlines flight. By the way I do not like American Airlines like this. Why Delta Guy so I wrote this entire message like this is why. Like there's customer support issues with this airline Blah Blah Blah. And at the very unlike by you book a call with us right so the whole idea. Is You write the story? You get people locked in and you kind of relate to whatever your offer is and then. You're able to write seinfeld emails every single day because every day. There's something going on and you can just talk about something that's on your mind or you can just talk about nothing and then at the very end is tied in with whatever your offer is this came from that which his name. Bingo email players Ben. Subtle definitely recommend reading bend. Settle stuff really good stuff on on email copy. That's what a seinfeld email is. And you decide. It's your discretion if you want to send it. The frequency is daily. A weekly whatever. It is exactly I could tell you. Whenever I've said Seinfeld. Emails leave actually converted pretty. Well see I don't send them and I don't like sending them because if I'm GONNA end up sending emails the more emails he ended up sending you're GonNa get more unsubscribe and you're GONNA get less people opening up your emails over time. It's just natural and when that happens you're deliverability goes down unless you scrub your list. And you know Ryan Deiss always me years ago that you can just had a ps at the email and try to get some extra session and all. That's true but I like doing is having a story narrative related to either education and then in the education at sells or just selling straight that way. I'm not drowning people's inbox. Then when I'm sending email I'm during the most amount of revenue from the email. I know that's simple in cliche but it works like I got thirty. Plus percent open rates on my email and my click rates in many cases can be upwards of six seven percent. Most cases are actually like four or five percent for quick. Yeah and just to be clear I think you definitely don't want to spam your audience. I think Ben Subtle sends every day. You typically don't want US send everyday. I mean probably like a week. Maybe that's probably how Neil Nairobi. You email out like two or three times a week that I averaged around three a week. Yeah you don't WanNa hit him too hard neal's point right and I mean we talked about in the past about making sure you scrub your list. Cumulus quality high and everything the hygiene. But I mean this is how you do seinfeld emails. I think you can even add in the soap opera sequence here if you want yes. Soap opera sequence is just imagine a soap opera. You're taking through people ups and downs and emotional rollercoaster and they're really engaged with your show and thus people keep watching one episode to another so when you're writing emails. I like taking people through emotional roller coasters. And the reason being is one it makes you more relatable to they get really hooked because who doesn't love a good story and three we've seen more conversions from it and when using the soap opera sequence in. You're trying to use emotions and take the roller coaster. You don't talk about nothing. It has to be related to whatever product or service that you're selling like. I may break down talking about my journey as an entrepreneur and I went through all these ups and downs and how I struggled but eventually got to where I was and I wish I knew what I knew now because if I did that I wouldn't have to go through all the ups and downs and if you WANNA

Seinfeld Neil Ben Subtle American Airlines Marketing School Neil Nairobi Neil Patel Eric Su Ryan Deiss Neal
Do Headings Really Impact Your Rankings

Marketing School

03:55 min | Last month

Do Headings Really Impact Your Rankings

"Super committed to your success online. We've worked with them. To a special offer just remarking school listeners. All you have to do is go to dream. Host DOT COM slash marking school to learn more and get your website online today. Welcome to Ain other episode of marketing. School I'm Eric. Su and I'm meal and today we are going to talk about if headings really impact your rankings. So this one is in relation to Neil's surprising that test results. So apparently Neil. You've done some good tests with headings in the past. Yes I did so everyone. Seo Talks about Oh you need to have h one heading per page and then at age two for subsections than three and Yada Yada Yada Yada. So let's let's talk about. I mean like 'cause yeah back when I first started learning. Seo Only the H. One tag the most important one right. So what is the reality? What kind of data do you have the share? Sure so we did a test. I did email blast asking who want to participate. Outta part of my list saying he wants participation. Seo Experiment with headings and from the experiment we had sixty one websites that had enough traffic. Because if you don't have enough traffic it's hard to tell if a change is actually impacting your rankings. Or not an each site on average had four hundred twenty six pages and then what we did. Is We change a portion of their pages to see if headings had impact and the changes were broken into four different groups one was a control group in which you left a portion of their pages as is whether they had headings or not just left him. As is so that way you can see what's happening to their traffic overtime on those pages then with the next group. We made sure that they're using H. One headings h two h three etcetera incorrectly then with the next group that third one we just use normal paragraph text and we made sure all the font sizes where the same for the whole page believe it or not and for the fourth group. We use normal paragraphs instead of headings and we adjusted the font sizes so because even in paragraphs can have some paragraphs some words embraces larger font size and others so those are the four groups got it and so practical takeaways. What can people do about this? What we ended up learning was look if you use a heading versus not using a heading. We didn't see really much of a difference in Traffic. But we did see a drop when you just use paragraph tax and all the tech size was the same and we saw a decline in traffic compared to the others by roughly six point four two percent but when we tested using paragraph tax but adjusting the sizes so the title wouldn't be a heading but it's still be larger size we still saw increase and traffic and what that led us to believe is look Google's on looking at headings using h. One H. Two H. Threes but they are looking to see what areas of a pager putting more emphasis on by things through larger font size and we also saw is when all the texts on. Your page has the same font. High you don't really use headings or any of that you're bouncing roughly stays the same but your time onsite dropped by. Roughly twelve percent is what we saw during our experiment. So that tells Google that. Hey your user. Metrics aren't as good so it's causing people to lose their traffic so our recommendations. Are you still use? Headings things like accessibility software leverages headings and even if Google isn't specifically looking for h. One H. Two H. Three tag which are heading tags. They are looking for words and phrases that are indifferent on sizes so they can figure out what a page is about which is pretty much the same concept as using a heading is just most Out there make it easier to use heading than it does free

Google Neil SU Eric
The Most Impactful Marketing Article Neil & Eric Read for 2020

Marketing School

04:23 min | Last month

The Most Impactful Marketing Article Neil & Eric Read for 2020

"Super committed to your success online. We've worked with them. To a special offer just remarking school listeners. All you have to do is go to dream. Host DOT COM slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about the most impactful marketing article that needle and I have read for twenty twenty so I'll go first and Neil. You can feel free to chime in but one thing I read the other night. It's from this guy named J. J. A. Y. Couso Oh it's a C. U. N. Z. O. I think butchering the name again. I mentioned it to episodes ago if you Google Marketing. Show runners experience steph troms. You'll be able to find what I'm talking about and I think this is probably one of the most important things I've read in a while because you realize that everyone talks about especially. We talked about this on the PODCASTS. All the time we talk about Oh you have to produce content yet to produce content produce content but like you realize that there's just like this entire sea of garbage content and people are just producing CONTO CON. It's very transactional people are doing. Keyword research on Uber suggest whatever it is and it's just they're covering the answer right there but the problem is create transactional content. What happens is people? Come they get the answer and they leave. And that's it bounced that's it right whereas if you create an experience transactions the first part of the spectrum on the very far end of the spectrum as you take people on a journey right. It's about eight thousand words or so but it caused me to rethink everything we do right. It's okay how good are we? Driving an experience with our blogs with our podcast with the events that Neil and I do they're all at different ends of the spectrum like the products that I put together right or products that Neil does too. It's all about the experience. And if you don't create a good experience if you don't obsess over customer near contents do anything so in that post it was actually talking by making like a show that people love like marketing podcast. Which is funny. Because there's no mention of us and I'm like men may be were very transactional podcasts. I don't know but part of me thinks dot what we've been able to do with this is to be able to take people we've been able to build a community around it so the community is right before the journey right so it's literally you have a transactional of content. That's the first step. The second tier might be. You have an expert so I mentioned an expert might be like a sports analyst so I hear might be sports scores. The second one might be a sports analyst giving you the scores and that might give a little more authority there but then you cross over to building a community so at community example might be Neil night doing the growth accelerator group that we have right that is creating experience. That's creating a bond. That's very hard to duplicate anywhere else. And the beyond that. You're taking people on a journey so I really think everyone should read this at listening to this because it will reframe how you think about things and caused you to think twice about going out there and producing content for condensate. Because that's why a lot of stuff doesn't grow doesn't grow that quickly. It's because it's very ho-hum US neil yet. So my favorite article for the year so far and session at article two video but it's on marketing is Russell Brunson's Ot owes of your on Youtube search for Russell Brunson. Oto otiose stands for a one time offer and he breaks down no matter what kind of products service you're selling SASS product subscription ECOMMERCE. It doesn't matter you can make money through a upsell upon your checkout and you can have multiple works so well do you do it. Yeah and you guys already all know this so I'm not gonNA say hey you need add up saw because everyone already knows that but what he does. He breaks the copy. You should use. You don't have to be as aggressive as him. He breaks down the layout. You should use and what you need. A copy step-by-step and it just works and it's an easy way to make more money and it's not rocket science. I everyone can do it. It's super simple if you guys have a website your website because a chance. Are you trying to sell something? Or people subscribe something or generate a lead and his process teaches you the exact page to us to make more money from whatever type of business you have doing up cells right and people. Can I mean if you guys want to see examples of this you can go to click funnels DOT COM and Russell? Brunson actually has an active challenge called the one funnel away challenge and in there. You can basically WanNa buy his product You County. You can basically funnel him. That's a term that he uses to see how that one time offer works. So yeah I mean I think both contexts pieces

Russell Brunson Neil Patel You County Analyst Marketing School Google United States DOT J. J. A. Y. Couso Eric Su Youtube
Should You Run Paid Ads to Get Consulting and Agency Clients

Marketing School

03:04 min | Last month

Should You Run Paid Ads to Get Consulting and Agency Clients

"To another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we are going to talk about if you should run paid ads to get consulting and agency clients so Eric you have two things on this funny enough first off is I've seen you run paid ads over the weekend. I sent you a screen shot of how I saw two of your ads on the same page and then on top of that you have a program that teaches people how to grow their agency as well. So why don't you? I answer the question of. Should you run paid ads to get consulting clients and then let's go into if you should? What are the best perform wall yet? I'll just talk about the funnel. I think this will actually answer your first question because we have two programs. That are very similar once called the evergreen traffic machine. That's basically a framework how you could build traffic for your business. That's more forgetting consulting clients like you can actually generate applications that when you guys feel free to swipe this if you want. I'm not gonNA lizzani sleep. And then the second thing we have is the agency accelerated program and actually I WanNa Call Audit Final Romero. He's actually hard that program and he's attending today. And so you know going back to the evergreen traffic machine yes you should be running ads. You know why because we are able to target people on facebook or even Youtube for example. And what we do. Is We drive into to an application. So we say hey. Look if you're interested in in like a traffic framework. Here's a quick video on. It might be like fifteen minutes and then they can fill an application from there and then once they felt the application felt like a lot of info like what the revenue size is. What the goals are what? The content marketing budgets are and then from there. We can decide whether we want to take him on for like a sales phone call or not. That's on the agency side and that works now. The of questions on that before I moved to the program. How effective is it? I mean look at it this way. We are getting leads right now. We just started at the evergreen traffic machine thing. Backup for an application for someone to fill out application. I remember our past numbers in aggregate. It would cost us about two hundred dollars for an application. So what does that mean exactly so two hundred dollars for application. Let's assume that you know. A small percentage of those people actually qualified to work with us. So let's say twenty five percent and then we can close them at twenty percent or so that means for every sale that we get it could potentially be around four thousand dollars. You can even say eight thousand dollars and for agency side. Let's say our lifetime value is fifty thousand dollars. That actually makes it worth it right. So that's an example of how it could work all right cool and then let's go to the next one. Yep so the next one. I mean it's a very similar thing right. The idea here is get. You're providing people valley and you're providing people framework and I'm saying guys look I've built an agency before and you know look at what I have. In addition to all the other stuff I use my agency has a platform right. It's not just the agency is. How do you go beyond that and a lot of people wanna do that right now is a lot of people? WanNa start one a lot of people in a row on right now in there we just drive into Napa location and then we get on a phone call with them and I've actually been on a couple of these phone calls just to kind of do more customer development to tweak it but it similar funnel to the other one and you know it does well

Romero Eric Su Marketing School Neil Patel Facebook Napa Youtube
"eric su" Discussed on Marketing School

Marketing School

05:09 min | 9 months ago

"eric su" Discussed on Marketing School

"Welcome to marketing school. The only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach live what they teach. Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric Su hey margie

Neil Patel Eric Su
"eric su" Discussed on Marketing School

Marketing School

05:59 min | 9 months ago

"eric su" Discussed on Marketing School

"Welcome to marketing school. The only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach live what they teach. Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric Su hey margie today welcome to another episode

Neil Patel Eric Su
"eric su" Discussed on Marketing School

Marketing School

03:48 min | 9 months ago

"eric su" Discussed on Marketing School

"Welcome to marketing school the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach live what they teach. Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric Su hey margie for that reason I want to talk to you today about a company called Dream House Dream Hose powers the web with fast websites and superior customer service brought to you by team of web experts or super needed to your success online we've worked with them to create a special offer just remarking school listeners all you have to do is go to dream host dot com slash marking school to learn more and get your website online today welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today work at a talk about how well Neil I handle our marketing to do list so neil how does it work for you my simplest thing is I look at what is the lowest hanging fruit in who is on a monthly basis running experiments to see what has the biggest impact once we know the stuff that has the biggest impact we figure out who on our team can do it the most efficiently and we there's a couple of books I recommend around this this kind of revolves around planning initially and then from there because you plan than that breaks down to each day so there's one book called the less traction that's a format you can fall quarterly planning and then there's also a weekly cadence because you do to quarterly and annual planning from there you have goals for the year and then because related and then I might have some other stuff that in there too right but what you don't want to do he's also known as Shit to dues k these are things weren't just like oh I'm GonNa go like I'm GonNa go like workout in the morning to go do laundry I'm going to go do this other stuff right you start adding yes you're getting stuff done in the day that doesn't move your business the key with your to do list is you gotta break stuff down that can be done not in a day but more so an hour or two.

Neil Patel Marketing School Eric Su
"eric su" Discussed on Marketing School

Marketing School

04:34 min | 11 months ago

"eric su" Discussed on Marketing School

"Welcome to marketing school the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors. Neil patel and eric su welcome welcome to another episode of marketing school. I'm eric su and i'm meal and today we're gonna talk about. Asu is worth it so let me give some context around here so sumo is a think of it as groupon but for application kitchens yeah software but i was like application. That's better application so basically googly i might let's say neal has software crazy right and he listed on app. Sumo and crazy is usually what ninety nine dollars plus a month something like that something like that ranges if he goes goes if i somehow convince him i say neal why don't you offer six months of crazy for ninety nine dollars and <hes> you know we'll blessed to our list of seven hundred thousand people which i think absolutely has something around that range. Let's call it six hundred or seven hundred thousand people that are interested in apps what they do is they will get you an influx of traffic influx of buyers for that specific deal and they'll split that payment with you might might be like fifty fifty or they might take sixty percent. I don't know what their take is. Now but i remember a long time ago. I ran a deal with them. When i worked at a company called treehouse and we ran a deal that that was their biggest day does a record day for them up to that date and i got in so much trouble because i didn't tell our customer service so anybody else. I just did the deal behind. Everyone's back and i think we generated like half. A million dollars was great but you know everyone's mad but that just shows you the power of apps. Oh right instill on a lot of people do apps him. Oh now the question now is if app zuma's actually worth so question for you. Neil you have a couple of software products. Have you ever used absolutely before. I think we have for a free version or limited version of our product. We don't like discounting the prom that you're getting when you discount is it chris bad precedent grant. Those users tend to turn much faster look. If you need a quick revenue hit go and do it. I don't like it because i found that when you discount sas companies people take your product it for granted and they turn way faster than if they paid normal prices yeah i find like from these deals site the inherently these people are looking for a deal in the first place so when you have people what are seeking deals are they're seeking to pay less. They are going to be a lot higher right so you just need to be prepared for that antonio's playing if you need that cash infusion if you get like a hundred or two hundred grant or so that might be the difference between you keeping the lights on for another twelve to twenty four months and then you have that runway extended right so what we might do in the future with one of our products this is we'll have a crippled version of the product where it might be like a startup version and we'll say hey you pay ninety nine dollars and you can get <hes> you know one year access or lifetime access and that's something that might be appealing willing to them. You get the cash infusion and you're also. It's a one time deal so you're not sacrificing on the integrity of your product just got to be creative with how you're going to do it but yeah absolutely what they've been like as a business. They've been growing pretty well after noah hired on kind of their their their acting c._e._o. Or the their c._e._o. That's in place right now. Which is a human abdulah so things that years ago like two years ago. Yeah yeah look if you want to quick revenue head considered doing it but in general you're we're gonna get more turn from those customers than if you went out and market your business and i like focusing on more long-term channel partnerships instead of focusing on a quick. Hey why don't you go find someone. Who's in your space. That has a has a different product. It's complementary you promote them. They promote you. They drive sign ups. That's consistent you. Don't just get the one hit but you can julie get sale from <hes> every single day for the next year or two all right that is it for today but if you're interested in our growth accelerator mastermind marketing school the i o slash live that's l i v e neil that will be there. It's going to be amazing places around the world amazing people that you're going to meet people that are all aligned. They want to grow their businesses faster so check it out and don't forget to review and subscribe at this podcast will help us grow and we'll see them. All we appreciate you joining us for this session of marketing school be sure to rave review and subscribe to the show joe and visit marketing school dot c._o. For more resources based on today's topic as well as access to more episodes that will help you find tree marketing success tax marketing school dot l. until next time class dismissed.

eric su Neil patel Asu groupon neal zuma joe antonio noah sas ninety nine dollars twenty four months million dollars sixty percent six months two years one year
"eric su" Discussed on Marketing School

Marketing School

11:29 min | 1 year ago

"eric su" Discussed on Marketing School

"That provides daily top level marketing tips in strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric Su all right everyone neil nyah wanted to introduce you to a special edition of the marketing school in podcast. These are going to be longer audio clips. These long-form audio clips coming from our conference marketing school alive so we hope you enjoy it. Let us know what you think about this type of conference or a conference content and also let us know if you'd like to hear more of this in the future and really ultimately we just wanted to you to get a taste east of what a live experience with feels like hope you enjoy it again. Let us know what you think and without further ado here. We go all right guys so you need. Why don't we kick it.

neil nyah Neil Patel Eric Su
"eric su" Discussed on Marketing School

Marketing School

06:46 min | 1 year ago

"eric su" Discussed on Marketing School

"I get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guy and experience to help you find success in any marketing capacity listening to marketing school with your instructors neil patel and eric welcome to another episode of marketing school i'm eric su and i'm you know patel today we're gonna talk about if it's worth worst day to really build if it's really worth it to build eight personal brand but before we do guys guys it's america's birthday happy fourth of july yes i know not all you guys you're in america that hopefully you guys are having a wonderful day as well all right well meal personal brand so do you wanna talk about first i'll let you go sure so let's define what a personal brand is first and foremost what i look at personal brand i'm actually before we even start recordings that she looking at remain safe he's he just released his book i will teach w rich and he his personal brand as around five minutes right he he teaches people how to you know make more money is gonna teach people how to be rich right how to make money how to save money and he's got all these hacks all these things and he sells a lot of you know online education that you could go out there and you could you could buy courses on but i've been following him since i was maybe twenty two twenty three years old even after now right i i still kind of respect the work that he's done so you know for him i first got no him through like you to videos i put together when they're really janki in his apartment i mean i i read his book in the first place right that's how he built his brand same thing with tim fares he wrote the four hour workweek and that's how he built his run now he built the podcast now he just speaking events and then you start a compound into you know who he is now and then he as she got investment opportunities into a lot of different companies i think lubers one of them to so you know that's what personal branding has gotten embarrassed and then i look at me look at his instagram story she's always traveling around you know he he gets to kind of do whatever he wants he talks a living the rich life and he he lives if he shows everyone that rich life so i think when i look at least those to you know it's certainly worth it and you know then i could turn my attention over to kneel to kneel you've kind of you build his personal brown around a brand around marketing so is it worth it what is it done yeah i i personally don't think personal branding is worth it that's just my two sons the reason i say that as you look at the biggest companies in the rural there is not necessarily a personal brand behind them or tied to yeah you can always say there's some of bum like kylie jenner has her a i think it's either hair makeup company that does really well and there's quite a few other examples but if you look at the biggest companies in the world you know google not relying on any personal brand nor is apple yes i know there steve jobs but she does amazing person even after he passed away they've grown into becoming a larger and larger company and so has amazon and yes jeff bezos is amazing entrepreneur but still they'll do well with or without jeff basis i'm not sure knock him and say what's on the elon musk says companies he's amazing but they still do well whether he's there or not yeah and i think you know when you look at jeff pesos when you look at steve jobs bill gates warren buffett i think you their branding quote unquote is is based on the results that they've achieved even michael jordan is a brand to right but it's you know he no he owns the charlotte a i think there's their horn is not the bob cats anymore so he owns a basketball team now right and they weren't consciously trying to build personal brand so i i liked the merit based personal brand that just kind of comes was you know doing great things now what i would say neil it let's refrained the question here now is it worth it for most people to build their personal brand if they want to leave a good life for themselves what do you think if you wanna lifestyle business i don't think it's a bad idea if you're trying to build a big business personal brands not needed and what would you define as a lifestyle business lifestyle is you're sitting in bed you watch netflix whenever you want and you know you don't they go into the office you could travel the world do whatever you want you have little to no employees that little office yeah my take on lifestyle a business is maybe you're making you know taking home a couple of hundred grand a year maybe you know maybe even you know million or so maybe a couple of millions of and i think you know in that case you know the personal brand is worth it i think it can certainly help you in that respect so yeah it just depends on what you what right i think you know if you wanna do really big business i think you don't even focused on the personal brand and you do something where it's merit based and you you kind of by default have that brand asti end of the day so that's my take on it neil young anything else you wanna know you know a one more thing to really consider when doing this says it's not just about lifestyle vs corporate brand if you wanna sawyer company it is much harder to sell anything if you have a personal brand people don't wanna buy personal brands of much and the reason being is the moment you have gum andrew try the end up selling it well you're not gonna have a good shot in the reason being is just companies are more reliant on your brandon that they're more relying on it it's just gonna be harder and harder and under bike so wait you're a key person when you leave what's gonna happen is a revenue you're gonna end up taking with you leaving as well so here's a question for you new 'cause you're you're at agency is called neil patel digital so what happens in the event of one day you're gonna really good offer what happens my ad agency is as relying on me as it was when i first started an whether we have my name editor not think of like ogilvy and some of the other at agencies along rashi named after people seem of law firms as long as you have amazing team members then it's not as relying on the key person then eventually what you'll find is you can keep growing you can't even so even if the company is named after individual there you have it everything is about the people everything literally everything you see around you i think the older we get the more we realize it's not really about one person it's about the people so that is it for today don't forget to rate review and subscribe to the show to help us grow faster also are live intensive applications are open these are one day intense events where we help you grow your business we get together we workshop it a mazing speakers new and i will be there to marketing school go about io slash live to apply seats are limited and will see tomorrow this session of marketing school has come to a close be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed

eric su neil patel one day twenty two twenty three years five minutes four hour
"eric su" Discussed on Biz Talk Radio

Biz Talk Radio

02:12 min | 1 year ago

"eric su" Discussed on Biz Talk Radio

"But when it comes to hiring, great people to help grow the business. What if I don't have the funds is the question. And so, how can we make sure that they can still go to team kind of luted at some of the different ways bartering deferred payment equity incentives like that payments on results only commission? But what do you think what is certainly doesn't certainly fine? But I think even going before that. I think it's all about setting up the right systems and processes, documenting everything in place that when you can steal all about you at the end of that. You need to figure out the processes, that you can go sounds really boring, right? Obviously. Yeah. You can definitely work on commission that type of stuff, but I think if you're able to build these processes out on you're able to repeat things over and over you start to go up, then you can start to set aside. Okay. X amount to for this Pacific higher. And then you can start to repeat. Over and over. And that's what it's all about that business, not that hard, you just have something makes people want creek process at scalable, and then your scale it, one of the most important things that entrepreneurs need to know when they're starting out because there's probably a larger portion of people who are either wanting to become entrepreneurs or are in the beginning stage of an entrepreneur year, one-two-three, what do you think is the most important than need to know? We talked about being really good and again, there could be fifty things. But what do you think's really important? I think out of I'm going to help you out here. If I think there's fifty and I just picked one I think hunger is one of the most important ones Daymond John shark tank on here, and he was saying, hunger is probably one of the most important ingredients for an entrepreneur, because a lot of reasons, right passion, fuels hunger. I believe, and so, I think in the beginning stages, you get knocked down a lot as an entrepreneur, you have these expectations of what you think's going to happen. I mean you can make money you're going to be people, your whatever this massive growth in the beginning, you're all excited and it is always work out that way and it's an hour. It's hard to stay hungry. But what do you think's important trait that, like you just mentioned, I was just gonna say? Punching a face every single day. Expect don't expect going to happen. I think you talk about hunger. I think persistence is the main thing you have to keep just keep going at it. And the I mean that's, that's what it takes to really get. I think that's the differences between successful. A little more persistence. Eric SU plug on the show..

Eric SU
"eric su" Discussed on Biz Talk Radio

Biz Talk Radio

02:16 min | 1 year ago

"eric su" Discussed on Biz Talk Radio

"Maybe it's an online business brick and mortar. But when it comes to hiring, great people tell grow the business. What if I don't have the funds is the question? And so how can we make sure that they can still go to team kind of luted at some of the different ways bartering different payment equity incentives like that. Payments on results only commission. But what do you think? What is? Yeah. I think those are certainly doesn't certainly fine. But I think if we're even going before that I think it's all about setting up the right systems and processes, documenting everything in place that you can steal all about you at the end of the need to figure out the processes that. You can sounds really boring, right, obviously. Yeah. You can definitely work on commission that type of stuff, but I think if you're able to build these processes out on you're able to repeat things over and over again revenue start to go up, then you can start to set aside. Okay. X amount to specific higher, and then you can start to repeat this thing over and over. And that's what it's all about that businesses. Not that hard. You just have something makes people want, and you create process that salable, and then your scale it one of the most important things that entrepreneurs need to know when they're starting out because there's probably a larger portion of people who are either wanting to become entrepreneurs or are in the beginning stage of an entrepreneur, you're one-two-three what you think is the most important you need to know. We talked about nations being really good. And again, there could be fifty things. But what he thinks of really important. I think out of going to help you out here. If I think there's fifty and I just picked one I think hunger is one of the most important ones Daymond John shark tank on here. And he was saying hunger is probably one of the most important ingredients for an entrepreneur because a lot of reasons right passion, fuels hunger. I believe and so I think in the beginning stages. You get knocked down a lot as an entrepreneur you have these expectations of what you think's going to happen. I mean, you can make money you're going to be people your whatever have this massive growth in the beginning. You're all excited, and it is always work out that way, and it's it's hard to stay hungry. But what do you think's important trait? Like, you just mentioned. Punching a face every single day, you expect you don't expect gonna happen. I think you know, you talk about hunger. I think persistence is the main thing you have to keep you just keep going at it. And the I mean, that's that's what it takes to really get. I think that that's what the differences between successful unsuccessful. Just a little more, persistence. Eric SU plus it have on the show..

Eric SU
"eric su" Discussed on KNST AM 790

KNST AM 790

07:17 min | 1 year ago

"eric su" Discussed on KNST AM 790

"Eric SU you're sitting there, you're online you're looking at it. Airbnb living at a VR. But what's happening? Now is that it seems like I don't know just like warm where people are discovering hidden cameras in their vacation rentals. I know it was like, oh probably about three or four years ago. Is that I rented off an Airbnb and Utah. And then when I was in Utah at the VR -bio, no Airbnb is and I suddenly started seeing cameras all over which is heartening talk more about that. And how you can spot these hidden cameras and once again, the phone lines are open one triple eight eight to five fifty to fifty four way to join us and have always start this hour with Ruth in Hyde Park, New York, low their Ruth, Kim. So nice to talk with you. Thank you. What's going on? Mailing about a something cold nextdoor dot com. Yes. And. I'm at the point now where I used to be accepting of everything I've become very suspicious really come on. Hackers to the left again. So I thought it was cool. You and ask you about it and see what you know. Well, here's the deal next dot com. Is that up as the electric block watch? Okay. So you remember we used to have block watch on the street. Watch. Everybody would like, you know, make sure that nothing bad was happening in you know, if you see something say something type of thing right now with the next door gone online. And so you can go onto next or you can register. And I'll tell you initially you might be overwhelmed with the number of notifications and get because it's like so and so lost their cat. They lost their dog. They have baseball tickets. You know, and so when you son is next door, you tell them where you live your neighborhood. Okay. You give them permission to send you all this information as it comes out. And when you start looking at postings, it might say something like a car for sale a bike for sale. There was a vagrant in the alley or whoever it was. And then you'll start seeing ads interspersed with all this kind of like Facebook. But it's only geared for your particular neighborhood. Now where you've got the postcard from is that I can go onto next dot com. And then click on all the houses around me that have not joined Xtra dot com, and then they'll send an Email if I give them the Email address or they're actually mail. You a postcard because obviously, they know your address, right? Yeah. It says neighbor at address right? Okay. So when so now, it's like, well how much information my gonna give out right, right? Okay. If you sign in with your Facebook account. Well, they have now access to all of your Facebook information and possibly your free. Friends. Facebook information. I would never do that. Thank you. You know, what you're my neighbor. Love you be my neighbor. Okay. And you know, I I joined next door probably three years ago. I didn't sign on for a couple of years until a neighbor mindset. You know, hey, did you see on next door that there's been some Coyote and cougar mountain lion sightings in our neighborhood? I'm like didn't see that. And Meanwhile, I run you know, what I mean. I was just about to mention that to you that that's the kind of thing we've been seeing lately are varmints. Cody's around. So, you know, so and then not because I tell you I was running. I went for a Ryan probably about I don't know a couple of months ago. And so I'm in Phoenix. Right. And so I live near Cala back mountain. So I'm getting to street and then facing may is a family of heavily. Noah's have you ever seen a heavily? No, no, okay. They look like big dark lack Haagse. And they're big. I mean, this is like a big hog wild boar. Right. So there's there's looks like the mother father in like three babies, and I'm standing there. It's like a face off like and I'm saying to myself. Okay. Like, where do I go? So just then this woman pose upside major because as she is and she puts down the windows get in the car now. And it was like that time like your mother says don't get into Carver strangers. I'm in the car with a stranger. I even told her I said, my mother always told me not the end car strangers, but I'm really glad stopped. Okay. And then she told me that she had read on next door that. That they were rabid. And that they were attacking, and I'm like, okay. So after all that I got back on next door just to them. Like, maybe I really need to know what's happening in the neighborhood, and you know, hasn't been worthwhile. Since then, you know, if I was looking for because spring training, so huge in Phoenix. If I was looking for spring training tickets totally coulda had them to the really good games. But one of the things that I did when I joined ex- shores. I did not use my real name. Smart. So you know, that would be my recommendation to you, and basically they just want your Email address or an Email address. Yeah. I have several. Yes, exactly. So what I did is they used a g mail account because you don't so easy to get a new one of those. Right. And, but you know, again, it's the you know, that you have different sites have you ever gone to it website called spot crime. No, that's also. I've never I've never heard of it. Okay. Crimes like where you can find out. What's happening in your neighborhood? They also send you a daily alert. So if there was you know, whatever kind of crime crimes, you can imagine from rape assault break ins car theft. Whatever it is is that you get alert that this is going on in the neighborhood. So you have these various tool, so I mean, I guess the bottom line is I feel free to use next door carefully formation that you give out right? I noticed some of my neighbors listings on next door that they had the mother's name. The father's name. And also for some reason, they had all the kids names, which I think is a really bad idea. I wouldn't even give them my dog's name right need that. So you just practice saved. You know, use your commonsense. Use a different Email address use a different name. But it is interesting to see how you can get some information about what's really some good information about what's really going on in the neighborhood. Thank you so much for your call us talk about remote, PC dot com. Actually brought to you by Dr. And you might be saying when I ever use remote access remote access the super handy, for example, when you're traveling, and you wanna do your banking back at home where you know that it's safe. Let's say you have a parent or someone elderly and you're taking care of their computer. And you know, what that's like go to the start button. Go to the control panel to you're like, it's so frustrating. That's when you can use remote to get onto their computer remotely, and then fix everything. Just as if you were sitting right in front of that scrape get access to.

Facebook Airbnb Phoenix Utah Xtra dot Eric SU Ruth Hyde Park Cala back mountain Kim New York Cody Noah Ryan rape theft
"eric su" Discussed on Marketing School

Marketing School

02:58 min | 1 year ago

"eric su" Discussed on Marketing School

"Welcome to another soda marketing school. I'm Eric SU and I'm and today, they we are going remote today because Neil ni- have trouble conflicts. But today, we're gonna talk about if you should go freedom at all with in this context of time. When you talk about freedom, you're talking about a product so Neil. I mean, you've got some experience with freemen. Can you define what freedom is in the first place and most people look at premium Justin software as a service so SAS, but it doesn't have to be applicable Justice SAS it works in so many different categories and field. So free me as you give a better way for free. And then if they want more they gotta pay a good example of this wet software as the service you can end up saying, hey, I'm SEM rush. You can use SEM rush ten times in a day. And then after if you wanna use the Levin time, you gotta pay anoth-. Good example of this with SEM rush is you can see ten rows of data when it comes to back links or keywords or competitive research. But if you want eleventh or fifteen or twenty throw of data, you gotta end up paying, that's example of freedom when it comes to software. Another good example of free Freeman in the real world is or a brush, hey, you wanna tongue cleaner, it's free. And they may sell you on a lot of other stuff like liquids that go with it. They may sell you special toothbrushes toothpaste. There's even free book funnels, you can have a free book. But if you want more, you gotta pay I know some people do that with their Amazon books where itself published the give away the first you chapter of the book. But if you want the third or fourth or fifth chapter you have to pay and you can use this in all aspects of life again, it doesn't have to be authorized to give you guys a few examples that non-self related as well. Yeah. I'll give. More examples from the offer side because Doug tales well into vying sample, so if we think about hub spot now their CRM is freedom now, so you can basically access their CRM for free. And then there's all these other bells and whistles that come with it. Right. So you can have the marketing automation. Okay, boom. You're going to have to pay for the starter package. Maybe fifty to two hundred bucks or so you're gonna add like, you know, here's another four hundred dollars for the sales tool. If you wanna make phone calls at another four hundred dollars here. So they've done really good job of putting locks around their product. So you can use it like the is pretty full featured. And there's a lot of arms out there, but they decided to make it free and in the Boston area open view ventures and hubs by they basically have coined term called product led growth, which is leading with the product. I and in some cases, it might be free to access now, let's see hub spots are good example of Freeman. And then there's another company called profit while they over eight figures year, the interesting thing is they are a services business. So they basically will help. You you have a dashboard that you can ask for your product..

Neil ni Freeman Justin software Eric SU Boston Amazon Levin Doug four hundred dollars
"eric su" Discussed on The Podcast Domination Show | Grow your audience, make money and have fun doing it

The Podcast Domination Show | Grow your audience, make money and have fun doing it

01:34 min | 1 year ago

"eric su" Discussed on The Podcast Domination Show | Grow your audience, make money and have fun doing it

"So Tim fares. Does this also Neil Patel, and Eric SU SU my favorite marketing podcasters, they do this as well. So it's very effective. Lot of great names. Do it. I like if you're you do the strategy. I think it's really important to keep your shows underneath certain length. Typically, I would say under thirty minutes if going long in the thirty minutes chances are your brain's kinda fried at least mine is after doing going to long form content like that. So I keep short when I'm doing like this like I'm doing backup sold right out just reward another one. But anyways. Yes, you can batch record. That's another way to do it. Keep it simple. And and just make sure you have your content ready to go. You don't wanna wing it because it's gonna come out crappy. So ready to go mean, you have a word document or some kind of Evernote file with some links and resources and some key points that you wanna make in the show. And for me. I have my app opened on when I'm doing his podcast on the go. Like, I am now I have the app actually opened on my phone. I have it in the notes. So what I do is throughout the week. I have notes tab that. I think good titles or good topics. I read them down here. And then I will do some research if needed or I will just record the episode. But I know exactly what I'm gonna be recording going in. I know exactly what I wanna do. Look, for instance. We'll just share with you some titles that I have on this page right now, I'm gonna record soon. Number one is can you really launch a podcast under under hundred bucks?.

Eric SU SU Neil Patel Tim thirty minutes
"eric su" Discussed on Marketing School

Marketing School

06:58 min | 1 year ago

"eric su" Discussed on Marketing School

"Get ready for your daily dose of marketing strategies and tactics. From entrepreneurs with the guy and experience to help you find success in any marketing, capacity. You're listening to marketing school with your instructors, Neil, Patel, and Eric SU. Welcome to eight another soda market school. I'm Eric SU I'm you'll Madonna at today. We're gonna talk about how he can do SEO without building links. So with SEO everyone's like, you got to build links. It's hard knowns gonna linked to me. Here's the thing. If you truly build a really good product, you don't have to fight for links or service or amazing content. It's a big misconception. That linked only has to be done manually, one of the most popular pages on my site is called Uber Sagesse I release a free marketing till I get links naturally. I don't have to go out there and fight for it. Eric has a lot of stuff that has links. Some your guys have a tunnel links. How much outreach did you do to building some guys like zero exactly? And you wrote these guys did you have a falling back in that people who Eric SU us. No, he's shaking his head not realizing that you guys can't hear. Oh, yeah. No. If you create something that's really and keeping my when air created those guys there's less competition. Now, there's a lot of competition. So you can't just write a guy yet to go above and beyond. Whether it's releasing free tool doing a free in-person event. Like just doing crazy stuff that people wouldn't expect. That's how you build links. It could be PR stunts. You just gotta think outside the box and of just being like all I'm gonna do a lot of outreach. I'm just going to write blog posts, the basic stuff isn't gonna work anymore. Yeah. To Neal's point, I mean, overview partners calls causes product led growth. So whether you're releasing a tool like Uber suggests or when you look at hub spots website, greater actually looked at links that it has a big it has like I want to call it a one or two thousand referring domains and rings for about eleven thousand keywords or might be the other way around where it has even more links, but you could use the tool like h rows or rush just get some ideas. Right. Like, here's an example, we found out that our site ranks for the keyword strike through tax, and like Nelson, blah, we should just make a strike. Through texts tool and that actually helped move us to a higher Rakia for the keyword strike through text as like that's an example of not needing to necessarily build more links work because we didn't go do more outreach. We just made it more useful attracted more links. So you know when you look at. Would you look at? Okay. So let's see who else does the free tool. So you've got hubs spot that does the website greater you got you do does over suggests a lot of these people that do Freeman tools like profit while for example, it's their tool is freedom. And it's not like they're reaching out for links. Right. So if you can do product led growth, look, it doesn't cost you a lot of money to build some of these tools, sometimes some. Yes, you definitely do need to spend more money. But some you don't it can become a Lincoln asset. That's what s used to call it and also leverages social site toget- press. So if you build a tool or anything like that, if someone if you know people launch it on Tyke read at our product or hacker news gone all these sites released up there and within your own community. You have different versions of read, it has suburbs for everything. It's great way to get eyeballs in some of those people end up linking to you. But that's the key link building. Now, it's not about manually outreach. Or it's not about buying lethal shortsighted. It's purely about going and finding the best mouth. Trap or carrot and people will naturally wanna link to and what does that mouse trap? Or what does that carry it? Typically is doing the opposite of whatever everyone else doing in your space. Everyone's charging thousands of dollars for product figure out how to make it free or figure how to make more foldable everyone is making a ton of money with a complicated product for how to make something usable. You could do quizzes. You can do comics you infographics. The possibilities are endless. You just got to start thinking outside the box. What are some of your favorites or into nineteen? I know you still view links as being valuable due to what are some of the things you're going to do with single grain to grow your link count without doing manual outreach? Well, I think it's a little different for us because we already have domain authority. So when we publish something that's really big it's going to attract like a lot of a lot more traffic, and therefore more links. Well, okay, then let's not look single grain. You also have sites in like, the the space old people's home. Home and stuff like that. Like retired shut that one down you shut good for your your focusing more. And you also have sites in the outdoor space. Well, let's growth everywhere for growth. So that one doesn't have as much authority. It doesn't. Yeah. It's it's decent authority 'cause it's been around for a while. But we're play do is we're playing to rebranded into the book that I have coming out on leveling up, which is basically how you can play the game of life because I like playing games. So what we're planning to do down the road is even have like a pint of Bill widgets, right? It's just making things up right now. But here's all the experience you need to eventually become like a to learn marking or become an entrepreneur, right? Little widgets. A better example be like how to tied tied calm. So we have something like that where it's like practical people are surging for people gonna motivate people and people can use it to track themselves. I don't have it fully defined yet. But it is going to be like a widget. So you're gonna end up creating practical stuff that people can use on a daily daily journal, for example, just making things up right now. Right. Those. Actually, there's a lot of people that visit these daily journal sites, and you can actually make it very easy for people to also keep track of their own journal write stuff he store for them. Make it secure people's privacy. You don't their secrets going out everywhere in the world. But just basic stuff like that. And it doesn't complicated. If you look a hub spots graders. Not that amazing just being honest. If you look at Uber suggests I like it because I built it. But there's other paid tools have way more features than I do. And they're more usable and better. But you know, what minds free and same with the hub spots greater is free. And it's you don't have to create the best thing out there to do. Well, you just have to be good enough. All right. So that is it for today. But before we go help us get to one million dollars a month. So we can throw that event in downtown LA right now, we're about eight hundred fourteen thousand go to marking school to slash stats track. Our progress what we need you to do is to rate review. Subscribe and to share this podcast with your friends spread the word spread alive. And then we could throw the event faster, preferably when. It's cold wherever you guys are living. And it'll be nice and warm in LA. So that's it for today. And we'll see you tomorrow. This session of marketing school has come to a close be sure to subscribe for more daily, marketing strategies and tactics to help you find the success you've always dreamed of and don't forget to rate and review. So we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on marketing school.

Eric SU LA Neil Bill widgets Neal Tyke Nelson Freeman Patel one million dollars
"eric su" Discussed on Marketing School

Marketing School

02:01 min | 1 year ago

"eric su" Discussed on Marketing School

"I'm Eric SU, and I'm you'll tell, and today we're going to talk about how to craft crafting irresistible hook. But first and foremost, Neil, what is a hook? What does that even mean? A hook is something that draws people in. You know, when you're watching that movie is starting off the scene at the beginning that draws you in, you're gonna pay attention. You're gonna be attentive for the rest of the movie. That's the hook. Someone comes to your website, the Goodyear landing page. They're seeing a headline or some copy or image. Something that hooks in that causes them to want to read the rest or stay on your site. Maybe converted lead purchase something as an car, maybe give you their Email address, but it something that entices them to just continue forward. Yeah. So a good example of this would be if you think about Squatty potty, so they're the, they're the product that helps you better at you. You put a little thing in your. You squad on it and then boom wallah like, do you have you had a squatting money legit? So there you go see, I've never used it. The commercial itself. I remember I had the guy on the growth everywhere. Podcasts awhile back and in two thousand fifteen hundred twenty million in revenue selling Squatty potties. They're doing way more than that now. But what they did was they had commercial where unicorn was pooping out rainbow ice cream in the first few seconds, and you see the spokesperson eat ice cream k. so that's unique. That's a hook that gets you. That's an example. The example, think of it could be something as simple as one of my landing pages to do something says, do you want more traffic to simple hook? Everyone who comes to my site as a marketing blogs, like, yeah, of course it won't more traffic. That's why I'm here at your blog. So it'd be like putting your URL and that hooks you in because once you put in your URL I started showing you analysis things of that nature that just get you to keep going through my funnel. Another example I'm testing out right now is. You know, my hook is a headline of how I generate one point, seven million visitors among through SEO, you know? And then I say, do you want that traffic sign up for my web and our to.

Squatty Eric SU Neil
"eric su" Discussed on KFI AM 640

KFI AM 640

01:58 min | 2 years ago

"eric su" Discussed on KFI AM 640

"Homeless creep by the name of eric su card thirty nine just walked up to the began attacking the man they say that the transient was not known to either one of the victims so while he's attacking the man the woman goes and gets a baseball bat in the car and tries to defend her boyfriend he takes the bat from her begins hitting her in the legs with it yeah the man then tried to help his girlfriend was hit several times on his arms with the bat eventually a bystander tackles the transient and as the two struggled another man intervene and attack the bystander punching him several times or wait wait a second bystanders tax taxes the vagrant and then another guy tackles the bystander guess must be maybe another vagrant the couples watching from the side at this point since the card and the man who attacked the bystander ran off it's going on and type a police helicopter got there and they found the vagrant the same block still as the jack in the box now there's there's there's some lessons there if if you're going to go after a crazy guy make sure you get him in the head knock him out well i otherwise he'll grab your weapon and use it against you i mean she gave him a weapon to use i now maybe she was thinking if i just give him one back off i give them one hit now gotta go for the head the transients thirty nine but he was fighting to people at once basically and then the bystander gets in there and then another guy comes in there if he's on crazy drugs he'll have superhuman strength and you'll be able to you can't subdue i love the way they wrote this what is this the san bernardino sun and reporter richard k deeply the couple suffered cuts and bruises but neither was seriously injured the bystander turned down prosecution for the assault by the second suspect described as a man who frequents the area would that sound like a vagrant.

san bernardino sun assault eric su baseball jack in reporter richard k
"eric su" Discussed on Marketing School

Marketing School

05:34 min | 2 years ago

"eric su" Discussed on Marketing School

"Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with a guy and experience to help you find success in any marketing capacity. You're listening to marketing school with your instructors, Neil Patel, and Eric SU. Welcome to another episode of marketing school. I'm Eric SU and I'm Neil Patel today. We're gonna talk about wire traffic is going to tank and well, you won't be able to fix it. So Neil, what are your general thoughts around this and why people won't be able to fix it with your marketing? You're relying on many different channels. There's Google ad words. There's Facebook ads. There's Google their social media marketing getting on base book and Twitter and Instagram, all organic Louis. And a lot of these players changed their algorithm consistently because they're trying to improve the user experience. Many cases you'll be able to grow your traffic. Some cases you won't. For example, you could be in a space. Google says, hey, we're no longer allowing advertising for this can't do much there. It's okay. You're going to have a time in your business. We are traffic declines. Yes. Other channels may increase. But there's gonna be points where traffic's going to decline and you can't do much to fix it because not everything is in your control. One meal learn to accept it and to you need to learn to diversify your traffic sources. So you're not relying on one because when your business takes a dip, if you're relying only on one or technically relying on one in your business takes dips. You're pretty much shit out of luck. But if you diversify your strategy and you take Omni channel approach, you're much more likely to stay afloat and succeed in the long run. I think it might be helpful for us to give some templates on how word diversifying right now. Maybe we're your diversifying and maybe even before that, like if somebody's starting out what should they do first before they diversify yet? So the easiest channels to go after verse, our content marketing will technically if you have money to easiest channels ago after I are paid ads, Google and Facebook, they work yesterday is being and there's other sites, but Google and Facebook. The big drivers that also the biggest players, then I would look into content marketing. Right? Create blog post promoted on Facebook, Twitter, all the other social channels like Lincoln if you don't have a falling. That's okay. You can use tools like buzz similar to see who shares your competitions post and just hit him up and ask them to share your content. Then you can do things like link building rate, SEO higher rankings, and the way you wanna do that as you can use tools like eight to see links cheer competition. Look the back links, hey, each of those sites up and get them to start linking back to you. You can also do things like collecting Email addresses for people visit your site, Eric. And I do that all the time. There's a lot of tools for that from sumo to opt in monster to Hello bar. You can also do things like affiliate marketing. Other people drive you sales and you'll pay him per commission, but there's a ton of channels and we, Eric, and I look at as experimentation and spaghetti. You throw against the wall. You try like five or six marketing experiments. The ones that start working the best you do those first and after you know, you put as much time and effort, and they searched laying down in growth. Then you start diversifying in folks. Being on other channels? Yeah. So I think it's not a not completely hopeless. Your traffic's could go down no matter what it's what are you going to do about how are you going to react to it? So one thing we do as a team is we use the growth, hackers tool, call northstar so growth, hackers north star. You can Google it. It's free for up to twenty people not affiliated at all, and it's a project management tool that shows you methodically how you can continue to run experiments because a lot of people, for example, Neil and I, we always have these different ideas all the time, but how do you consolidate the ideas of how do you be more methodical more scientific about testing these that way? You're actually looking at your learnings and seeing how good your assumptions are, and you can have have a leader board to you can even game a fight a little bit. Give rewards to people who have random most exciting tests or that the most successful tests. That's one way you can go about testing solutions to fixing your traffic and also figuring out how you might wanna go about diversifying. So a little bit on the playbook that I have is will Neal Nigeria podcast right now, but we're also doing a video. We're doing videos that the. Same time, Neil has YouTube channel. I have my YouTube channel, and then we're also publishing these videos to linked in. For example, because of organic reach. Ellington is great and also because Neil gets a lot of eats a lot of organic traffic. I get decent getting traffic. He's probably next plus more, but I will take that traffic. I'll take the people that are visiting the middle funnel pages, like services pages, or maybe they're on my Email is and I'm gonna go ahead and retarget those people on these other ad platforms such as YouTube or add words, for example, to try to drive more conversion. So a lot of different options here we can just continue to list, but we're not gonna do that. The final one I'll give you right now is doing webinars, and if you don't have an audience, figuring out how you can barter, do some partner webinars with other people and try to get the leads from them. And then he could start to build something, but start with something first and then start to fan out call. I think that's pretty much for this. That's it for today. So if you wanna check out our marketing tools, go to single grain dot com slash giveaway. And we'll see tomorrow. This session of marketing school has come to a close, be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of and don't forget to rate and review, so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on marketing school.

Google Neil Patel Facebook Eric SU YouTube Twitter partner Omni Louis Neal Nigeria northstar Instagram Ellington Lincoln
"eric su" Discussed on Marketing School

Marketing School

06:21 min | 2 years ago

"eric su" Discussed on Marketing School

"Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guy and experience to help you find success in any marketing capacity. You're listening to marketing school with your instructors, Neil Patel, and Eric SU. Welcome to a another episode of marketing school. I'm Eric SU, and I'm able to tell as they order talk about how often you really need to blog. So Neil, what's your take on this? We'll there's two camps with this. Some people say quality. Some people say quantity. If you look at hub spot there in the quantity game, if you look at like my blog, I'm more in the quality game. If you wanted to go to extreme, if you look at back lingo by Brian Deane, he's really in the quality game. If you look who's the biggest though hub saw has a four billion plus dollar market cap? Yes, they're venture funded. They have a lot of advantages Brian from back Linkohr's, not selling product, but if you look at traffic wise ups, getting at least six or seven million visitors month, they release their traffic's at summer on their homepage or website changed him. Now, Brian, I dunno traffic is, but I'm pretty sure it's under a half a million because you can use tools like SEM rush to roughly estimate, and I'm not. Saying Brian, Zing, a bad job. I think he's doing amazing job. I love his information. I read his blog more than every the hub spot blog. But if you're just looking really from traffic's perspective, you wanna blog as much as possible, not just three or four times a week, not just one today. I'm talking about four, five, ten times a day. This is the same reason why business insider Huffington Post tech crunch mash -able, BuzzFeed. All these poplar blogs are popular is because they blog multiple times a day. The keys quantity is king if you're looking just for traffic. Yeah. And if you look at a couple of things, so Neil actually does. He has a fine balance he, he definitely does have quality. We're talking three to four thousand words proposed, right? Yes. And then how often are you doing it once a day? Once they. So it is actually pretty frequent, but it's not as frequent as a publisher, like an entrepreneur magazine where they're doing like five fifteen twenty pieces of day and have a very strong contributor network. And that's something I wanna touch a touch upon. So once you like for Neil, for example, he probably gets hit up all the time. Like Neil, I'd love to guess right. For your blog. Is that right? Yes. I get the like ten fifteen times a day. Yeah. So if you look at the entrepreneurs of the world, they're, they've actually, I think maybe not entrepreneur specifically, but like Huffington Post. For example, these other types of blogs out there to have contributor networks. They sometimes clamp down and you know, kind of, you know, remove people, but oftentimes they're trying to get more and more contributors because they just want more and more content and they know that most of them are going to be duds, but there are going to be a couple that are home runs that play at that point, you're just playing a numbers game. So for them, I mean, you see it right if you're looking for pure traffic, the volume matters, but then if you want to good balance, look at what Neil has going on. He's got one coming every day. He's definitely spending a lot of money on it as well, but he gets to control the message himself. The level of the quality is much higher than what you see on these ones that are publishing all the time. Now if you want to go to extreme as like what? What meals mentioning back link? Oh, the last time I talked to him. He gets about one hundred thirty thousand visits a month, which is fantastic. It's great, but he only has about thirty or so. Blog posts on his site and they're all super high quality. Right? So it really also depends on what your priorities are in the business. How far are you into? Are you in the very beginning where you're trying to establish product market fit? If so, maybe blogging your priority in the beginning, but you gotta get a cadence going where you're consistent with it Neil. And I've talked about this very beginning. You gotta stay consistent words like a TV show where people understand or are they know when you're next is going to come out and you just keep publishing you keep optimizing from there and that you eventually create something that works well for you. So just because something works while for Neil or for myself doesn't mean it's a blanket statement and it should apply to everyone. You gotta figure out what works for you. This strategy, I like using a mixture of both so blog as frequently as possible. No less than three times a week. If you really wanna grow your business, if you don't care, how big is then, you know, go with once a month or whatever coach you can or whatever time you have. But I like blogging, quantity, put in a good amount of time per post. Try to make them medium in quality, if not high in quality, where you'll find out that blog. Is hit or miss some post, do really well some post don't. You can't always control it. There's not always a exact formula. What's working, what's not. But then once you find that you release a lot of contact, you then take the posts that are doing really well if you're not sure which ones just go to Google search console, it'll show your most popular content. Just click on the search analytics tab. Once you're in there, you looking at the most popular pages, take them, rewrite them to include all the keywords that Google search console shows the getting traffic from our impressions as you integrate some of these key words and you can't integrate all of them because some of them just won't fit well. But when you integrate them as naturally as possible and you redo your post to make it to to three times more in depth way. Oh, find is that post. Sometimes we'll get two or three times more and traffic. So I take the quantity approach then when I find the post Ardy do well, I then go and rewrite them make more detailed, include more keywords and was causing my block to grow so fast fun. From my side is the concept of being top of mind were with markings. So we're doing an episode every single day and its publishing cross different channels. So the more that you can publish the more touch points, you're gonna have what people and kneels talked about the rule of seven or maybe we're all of eight, I believe, but it's having those touch points and staying top of mind were maybe people not might not need you initially in terms of, you know your services or your product or whatever, but eventually because you're popping up all the time where people are saying, I see you everywhere. I don't know how you do this all the time. That's when you know you're doing something right. That's when you know you're playing the Brandon game for the long term. So that's it for today. But before we go to single grain dot com, slash give away to get marketing tools to grow your business, and we'll see you tomorrow. This session of marketing school has come to a close, be sure to subscribe for more daily marketing strategies and tactics to help you find the success you've always dreamed of and don't forget to rate and review, so we can continue to bring you the best daily content possible. We'll see you in class tomorrow right here on marketing school.

Neil Patel Brian Deane Google Huffington Post Eric SU BuzzFeed publisher Linkohr