35 Burst results for "Engineer."

Transforming From a Service Company to a Product Company

The Schmidt List

01:57 min | 11 hrs ago

Transforming From a Service Company to a Product Company

"Tell me how did you get into technology. Did you trip and fall into it. Like the rest of us Was it the plan always from we child to grow up in build a service and product company someday. Cute story is that my mom takes credit for. She was computer science graduate student at the university of minnesota and we had an old. Ibm tandy. at all. I learn basic there and hung out computer. Labs water for lab mates tommy c. video games. I was a kid. So i just tool around like a guy who is pretending not to be a nerd. Almost building computers and writing. Nothing serious. i didn't ever really grow into a software engineering role primarily. It was mostly still just tooling around with friends. But that's where i got the connections that allowed me to start the company first place okay. So that was a. I've seen it with agencies before that there some are purposefully created in some you you back value back into because you build up a network declined lists and you just you see the demand you need to fill demand where other people are more like okay. We're gonna this is what we're going to do. This is the plan. This is all the things which waited for us we were. We set out to build a product. Miho founder was one of the first engineers on google plus projects and his roommate was the ceo of mixed at all and so he had a very strong desire for building a product company. And very little to no desire for building consulting firm and so just took a lot longer. There's a piece of paper that i keep floating around where viable business plan. That was like custom software agency. Learn a half years and of course it took four and a half years to do all the work that we needed to do to get to where we are and to get to the point where we could switch into product but that was the plan from the

Tommy C University Of Minnesota IBM Miho Google
Inflation, Bitcoin, and Monetary Policy With Lyn Alden

The Pomp Podcast

02:19 min | 12 hrs ago

Inflation, Bitcoin, and Monetary Policy With Lyn Alden

"Lynn thank you so much for doing this. Hey thanks for having me absolutely. Let's maybe start with for those that don't know you maybe give a quick thirty seconds on just what you spend all day doing and then kind of your perspective with the research service that you've got which i think is absolutely fantastic and high suggest people go subscribe to but how do you kind of think of your day to day role and what you spend your time focused on mostly research so my background is initially an engineering and i went into engineering management kind of blended into finance and then now i i work fulltime. Doing investment research as independent analysts as most of my time is research books on individual companies as well as physically major sectors and overall what's happening in the macro space so inflation policy that sort of thing got it and so when you look where we are today it feels like the fed is the most important person in the market and kind of their monetary policy decisions. Some of the fiscal policy decisions that are being made as well. How do you kind of create a framework to evaluate what's happening and what the impact of that will be in the future. Is there a specific framework that you use. The closest thing after a framework is the concept of the long-term debt cycle popularized by radio. And so. that's the idea that you know we go through these five. Ten year business cycles With with rising debt. And you have a recession and then you you go into next cycle but if you string a bunch of those together we actually seen is that. Each cycle doesn't reset to the previous one in terms of debt or industry. Since what you get it's higher and higher debt as a percent of gdp over time and you get lower lower interest rates and that that that happens for decades until industry rates run into roughly zero or some cases mildly negative and so they run out of that policy. Ruin up to pull in other types of tools and so the last time we were in this type of virement in most countries was actually back in the nineteen forties. And so you know. We have a lot of analog to that time obviously with different technology at things like that. So that's that's actually my main probably a model framework But then you know more more tactically. I'm just kind of looking at. What are the bottlenecks in the system. policymakers to do something. and so. because we're at the end of a long term death cycle. We're in a very macro heavy environment. And some of things that people expect the past say thirty four years are behaving very differently this environment that that's how i approach

Lynn FED
Pharmacy and Audiology

Course and Career Chat

01:00 min | 1 d ago

Pharmacy and Audiology

"Hi aaron welcome to colson career hat. Thank you so much being with us today. my pleasure. Thank you so much for having me. Sorry i always liked to go right back to the start. I have a five year old for a long time. He's wanted to be a football of that him. Get for what he'd like to do when he gets old up but just recently actually he's been talking about creating an app so potentially he's down software engineering powerful something like that. What did you want to be when you were five years old. I going back to that time. When i was five years old. I actually really liked being gotten or being around sort of insects and crazy collies and collecting them off to the are very much of going outside and doing a lot of things outside and just being around natsha. When i was five years old. I really wanted to be some kind of biologist or something related to animal insects and things like that.

Colson Aaron Football
Sen. Portman Slams Pelosi's Threat to Delay Infrastructure Vote

This Week with George Stephanopoulos

02:02 min | 2 d ago

Sen. Portman Slams Pelosi's Threat to Delay Infrastructure Vote

"Senator portman thanks for joining us this. Let's start out with that infrastructure deal. You just heard speaker. Pelosi say she's not going to have a vote until reconciliation has also passed by the senate. I off do you expect to reach a deal this week with george. Let me say that. What she has said is entirely counter to what president biden has committed to and what the senate is doing which is a two track process. The infrastructure bill has nothing to do with the reckless tax and spend extravaganza that she's talking about in terms of what reconciliation as she called it so so no. I'm not happy with what she said. Because it's been inconsistent with the agreement that we have on a bipartisan basis. Does that mean we'll end up with nothing on their own. I'm gonna well if she has her way we could. I'm not sure what the future is of reconciliation. I know that the bipartisan infrastructure package is very popular among the american people and in the united states congress because it makes sense. We need it badly. You know forty. Three percent of our roads are in bad or mediocre condition. According to the engineers forty-six thousand bridges or structurally deficient We have ships lining up at portsmouth. Reports aren't efficient enough. Eighty seven percent of the american people. Nick we do it. Bipartisan infrastructure package. It's the right thing to do. Every president in modern times has talked about it. President trump's proposal was for one point five trillion dollars in infrastructure or is about five hundred seventy nine billion over five years so this is the right thing to do. It's been totally bipartisan. From the start. It's the way we ought to be doing things here in washington to get stuff done and i can't believe the speaker of the house would be blocking it. Do you have a deal. We're about ninety percent of the way there. I'm here this weekend working on legislative language with colleagues and with staff. And and i. I feel good about getting done this week. We have one issue outstanding and We're not getting much Response from the democrats on it. It's about mass transit. Our transit numbers very generous. We increased transit in this proposal. We also increased the formula going forward That's that's the one issue outstanding. Frankly at this point my hope is that we'll see progress on that yet. Today

Senator Portman President Biden Senate Pelosi President Trump George Portsmouth Congress United States Nick Washington
What's Next at the Site of the Surfside Condo Collapse

Ask Me Another

00:59 sec | 2 d ago

What's Next at the Site of the Surfside Condo Collapse

"At the site of the Surfside condo collapse is shifting as the search for victims officially ends. NPR's Amy held reports, crews are now focused on finding evidence that could shed light on why the building suddenly came down a month ago, the Miami Dade Police Department is taking over classifying the site as a crime scene. Federal engineers have been deployed to gather evidence to determine how and why the building collapsed as residents inside slept nearly three years after major structural damage to the building was flagged. This phase of the investigation is expected to be slow and complex. On Friday, firefighters ended their exhaustive search operation working 12 hour shifts and camping out at the site. Miami Dade Fire rescue chief Alan Kaminsky. Well, we just encountered this past 30 days. This represents what we are and who we are. Rescuers searching tons of collapse steel and concrete located 97 people who died One more remains missing. Amy held NPR

Surfside Condo Miami Dade Police Department NPR AMY Miami Dade Fire Rescue Alan Kaminsky
How to Reverse Engineer Success with Social Psychologist Ron Friedman

Entrepreneur on FIRE

01:25 min | 3 d ago

How to Reverse Engineer Success with Social Psychologist Ron Friedman

"Let's talk about that. Reverse engineering because you are a psychologist you study top performance in you. Discover something that you really weren't expecting through that process. I'd love to hear more. Yeah what i discovered. Is that most of the people have gone to the top of their profession. They're not relying on talent. They're not relying on practice. In fact there's a problem with the formula that practice will get you to the top and that problem is that you can't practice an idea you've never considered and so the best ideas don't come through hours and hours of practice. They come by looking at what the best in the field or doing and then working backward to figure out how they did it and that turns out to be a remarkably common approach among top performers. So how would you. Ron define reverse engineering. I mean i think a lot of our listeners. Understand it as a general term but like what is your definition. My definition is finding the best in a field and then working backward to figure out how they did it now. In silicon valley the idea of reverse engineering is very well known. It's how he the personal computer and laptops and even the iphone but what most people realize is that reverse engineering is also how stephen king and malcolm glide well learned to write and how painters like claude monet and pablo picasso learned to paint and even how judd appetite learn to write comedy reverse engineering turns out to be far more common than anyone realized.

RON Malcolm Glide Silicon Valley Stephen King Claude Monet Pablo Picasso Judd
COVID-19 Detection in Masks and Wearables

Talking Biotech Podcast

02:14 min | 3 d ago

COVID-19 Detection in Masks and Wearables

"Our guest. Today is dr peter godwin. He's from the institute of biologically inspired engineering. Which sounds like a really cool really cool place to work. Yeah welcome to the podcast newman. Thank you yes so this is really cool. Because anyone who's listening to the podcast understands cove in nineteen the pandemic and many of the health implications that we've seen come from it. How important is early detection in solving a pandemic Well devon. I think that most epidemologists have told as it's an essential part of our toolbox for doing with the spread of a pandemic and especially early on in a pandemic and throughout epidemic that still raging the one that we have right now. You really need to understand where the the virus spreading and quickly it spreading so that you can implement a measures to kind of tamp down that spread such as a social measures as well as technical technology measures such as vaccines Things of that sort. So surveillance is key in Trying to prevent the virus from spreading in so currently were doing tests of this kind of surveillance but how is that being done right now and is that really enough shirts so right now there's two main ways of doing testing for individuals. One is the gold standard and that is something called. Pcr so a pr tests or rtp. Cr test basically takes the virus from an individual sample such as you know nasal swab that we've seen People get and what it does. Amplifies up that genomic signature of the virus. So you're actually looking at the viral genome and you're amplifying it up so that you can test it. Unfortunately this again. This is the gold standard but unfortunately required a laboratory. So you need a you need a technician And it it's it. It takes quite some time for that sample to go to the laboratory laboratory to process the samples and then information back out

Dr Peter Godwin Institute Of Biologically Insp Newman
Search for Bodies Concludes at Florida Condo Collapse Site

All Things Considered

00:55 sec | 3 d ago

Search for Bodies Concludes at Florida Condo Collapse Site

"After a grueling month, search and recovery efforts have ended in Surfside, Florida. That's where a condo building collapsed, killing almost 100 people. The responders have now left, but one expert says a danger persists from member station W. Lrn. Veronica's are ago via reports in a video posted by the Miami Dade Fire Rescue. First responders returned to headquarters and received an applause and hugs from loved ones. Daniella Living cover the mayor of Miami Dade County, greeted them to each and every one of you from the bottom of my heart. You have shown the world what superheroes look like back in Surfside Structural engineer Alan Kill Shimmer is warning officials that a perimeter wall Right by the road, where the building once stood, could also crumble. The town hired him to investigate the buildings collapse. The county says it's

W. Lrn Surfside Miami Dade Fire Rescue Veronica Daniella Florida Dade County Alan Kill Shimmer Miami
GM Issues 2nd Bolt Recall; Faulty Batteries Can Cause Fires

AP News Radio

00:43 sec | 4 d ago

GM Issues 2nd Bolt Recall; Faulty Batteries Can Cause Fires

"GM is recalling some older Chevrolet bolts over faulty batteries it's the second recall for some older Chevrolet bolt models General Motors has reported a persistent battery problem that can set the electric cars on fire it covers about seventy thousand bolts worldwide from the twenty seventeen twenty eighteen and part of the twenty nineteen model year owners are advised to not charge the cars overnight and park them outdoors two cars caught on fire after being fixed under the previous recall spokesman Dan Flores says engineers are working around the clock on how to find a battery defect and what the repairs will be it's another bug in the global roll out of electric vehicles with recalls from GM Ford BMW and Hyundai over battery issues I'm Jennifer king

GM Chevrolet Dan Flores BMW Ford Hyundai Jennifer King
Engineer: Avenue Next to Collapsed Florida Condo Could Fail

AP News Radio

00:42 sec | 4 d ago

Engineer: Avenue Next to Collapsed Florida Condo Could Fail

"A structural engineer is warning that a famous Miami Avenue could be endangered by the Surfside condo collapse Miami Dade officials are saying they'll shore up the walls of the underground parking garage that are all that remain of the twelve storey condominium building that collapsed last month killing at least ninety seven people that's because a structural engineer hired to investigate the collapse submitted a letter on Thursday saying that Miami's famous thoroughfare Collins Avenue could crumble into the holiday out foundation if it's reopened to traffic the engineer warned that the remaining perimeter wall near the road could fail and that soil under the street and sidewalk could move with it he's warning that heavy rain could increase the risks and recommends building an earthen berm to support the walls near the street I'm Jennifer king

Surfside Condo Miami Dade Jennifer King
Everything You Need to Know About Elon, Jack and Cathies Bitcoin Chat

The Breakdown with NLW

01:27 min | 4 d ago

Everything You Need to Know About Elon, Jack and Cathies Bitcoin Chat

"The b word was an event held by arc. That was meant to demystify bitcoin and specifically to demystify it for institutions. That had perhaps gotten off track with bitcoin in their relationship with bitcoin. During the absolute craziness of the first part of this year to that end yesterday saw sessions on energy and mining. Courtesy of nick carter sessions on the macro context with lynn alden discussions of human rights and bitcoin with alex glad scene but there was absolutely no doubt that the most anticipated part of the show was the discussion between jack. Dorsey kathy would andy mosque with steve lee from square crypto. Moderating as i said yesterday on the show the whole thing had come up theoretically spontaneously on twitter with ilan making a joke. On one of jack's threads at least that's what we were made to think. It seems far more likely to me that the whole thing was engineered by would herself. Who was up until very recently the connective link between ilan in the bitcoin. Space whatever the providence of the discussion however. There is no doubt that the market had serious anticipation around what was going to be said. Bitcoin had rallied from under thirty thousand dollars on tuesday to around thirty two thousand dollars as the discussion began. I think the best way to highlight the event is to go person by person and give a little sense of the highlights of what they discussed from there. I can provide a bit more of the shared. Sense of how the discussion proceeded.

Lynn Alden Dorsey Kathy Andy Mosque Nick Carter Steve Lee Jack Ilan Alex Twitter Bitcoin
Scientists Predict More Extreme Weather Globally After Germany Devastated by Flooding

Here & Now

02:11 min | 6 d ago

Scientists Predict More Extreme Weather Globally After Germany Devastated by Flooding

"Chancellor Angela Merkel has been facing tough questions while touring damage from those devastating floods last week that killed at least 196 people. Germans are asking why their country famous for engineering and its leading role in climate change, negotiations could be caught so tragically off guard by the kind of extreme weather that climate scientists have predicted. For years. The past few weeks have also seen a blistering heat wave in the American West and above normal hurricane season is predicted. And the kind of extreme weather events that climate change will make more likely and more severe, are said to be coming. Fredricka Otto is associate director of the Environmental Change Institute at Oxford University in the UK Freddy. Welcome. Thank you very much. Yeah, and start with the flooding. We know that rising temperatures caused by the greenhouse effect of gas emissions means we're living kind of inside a greenhouse, which is holding onto moisture, which then? Rains down on us Now we can never attribute a specific weather event to climate change directly. There are other factors always but these downpours in Germany behind this flooding We're hearing that the rainfall was being called unimaginable volumes of rain more than 18. Gallons of water could pour down. On an area within just a few hours. You know, when you hear this kind of number, that kind of water coming down is that something? That you who studies these, You know, severe weather. Did that click like Oh, yeah, that's that's what we're going to be seeing. It's one of the very well known aspects of climate change that we see more extreme rainfall and also more extreme rainfall coming down in a shorter time. And we know from tropical countries which are hotter about There is a lot more rain coming down in a short amount of time. And when we have higher temperatures in more mid latitudes, we also see This kind of rainfall,

Chancellor Angela Merkel Fredricka Otto Environmental Change Institute American West Oxford University Hurricane UK Germany
How to Make Enterprise AI Projects More Predictable

AI in Business

02:19 min | Last week

How to Make Enterprise AI Projects More Predictable

"So pinocchio i know. Our overall theme for today is going to be around How to make. Ai related projects a little bit more predictable a bit more like engineering projects software development by itself all already has high risk for projects in terms of estimating timelines etc. Why is that even so much higher when it comes to a head you like to think about that. This is a complicated topic especially because deers to software purchasing a sense. So it's inherits all of those issues but even on top of those. We might have racial there in. There are not only for the komo's it's harder for Projects but there are some that are special to it so it's just a little softer projects with a bit more. We'll calls a bit more troubles. Yeah i like the term inherit. They inherit the problems have normal software development but also have their own their own things. What are those. What are the ingredients here of these new unique layers of complexity. Yeah so let's talk about a few of the common wants so let's say that you for trying to find out a very good software developer and market that that's hard but we have much more softer developers out there. Then we have like data scientists just because of that is already much easier to find a suffer developer. Dan data scientists so saint problems but harder for a project for infrastructure. For instance you might have your cic deep applies you might have a task everything else in place for software but then you have the machine learned models that you have to have the same stuff when we talk about so again same problem but with a plus and then there's a lot of other things related to business goals technical goals and metrics so hard to to do it own on software generally so seventy percent of the software products might fail and i don't have a very good number i it. It feels bigger. One of the reasons in this common area is that we might have does misconception. That is a magical blackbox.

Komo DAN
Interview With Steven Bathiche: Microsoft Technical Fellow

Behind The Tech with Kevin Scott

01:44 min | Last week

Interview With Steven Bathiche: Microsoft Technical Fellow

"Me today is stevie. British stevia technical fellow at microsoft leads applied sciences group which is an interdisciplinary team of scientists and product engineers. His expertise lies in multidisciplinary approaches to inventing technologies and experiences for windows and devices he's been shipping and inventing new devices interfaces and experiences for twenty years from the original surface table to our present line of tablets and laptops welcome. Stevie thanksgiving is so cool. You do this man. I'm excited giddy. Appreciate the time you're going to spend Spend together and this is just so cool for the company. Yeah i i. it's it's It's exciting for me to like. I always Love opportunities to chat with you. so being able to do this on an tape so that everybody can hear it. I think is Is the pressure recording. So i love to start with you as a kid and how you got interested in science technology because you you ever really broad curiosity and set of interest and i'd love to understand how that started is a great question. Yeah i mean as a kid. We saw worn in lebanon around the middle of civil war and that kind of stuff off and moving every few years different countries and so we moved around a lot as a kid. I lived in libya pakistan Stock on five years jeddah. Saudi arabia queens new york and then finally relented and texas where started going into Know junior high school and then we finally moved to virginia where i went to high school and eventually a college.

Stevie Microsoft Lebanon Jeddah Libya Know Junior High School Pakistan Saudi Arabia New York Texas Virginia
Critical Race Theory Training Exposed at Children’s Toy Manufacturer

The Charlie Kirk Show

02:03 min | Last week

Critical Race Theory Training Exposed at Children’s Toy Manufacturer

"David welcome to the charlie kirk show. You are one of the whistle blowers here for project veritas and you work for a toy design and manufacturing company. Is that a good way to describe it. Yeah i work for hasbro right now has borough and you. At our event uncovered that there's critical race theory training or something around. That floor is yours. Tell us about it. sure so I decided to come to project veritas. Because i was asked to go. Well i was kind of told to go to critical race. Theory training at hasbro. At first i didn't think it was going to be anything too incriminating. But i just decided to record it just because i've been watching critical race. Theory and intersection analogy just kind of spreading through our country and our institutions for years. Now so i'm like our record it and then it actually started and then my jaw hit the floor so i was like i need to send this to people. They need to know what's happening. Okay so what is your role with hasbro I'm packaging engineer. packaging engineer. What was involved in the training. The training Is the video showing like children at different developmental stages and then stating at what developmental stage. How much racial bias. they're exhibiting. So how young did they get. They say three year old even for five year olds. I think the earliest was six months six months so in this is this training. Mandatory at has borough is mandatory for me. I don't know how many times they've done it before this. I would say this was at least the second trainer so just understanding is one of the largest toy. Manufacturers in the world is making their employees. Learn the toys. They're making might be made for a bunch of little racists or something yes. They want to use toys to kind of teach children about racial bias. To guess maybe kind of correct what they see as some kind of wrong. But it's just going to make more children Discriminate based on race.

Hasbro Charlie Kirk Veritas David
The Whistleblowers Are Coming Out in Spades

The Charlie Kirk Show

02:07 min | Last week

The Whistleblowers Are Coming Out in Spades

"Hey everybody charlie kirke with assault and brunei otherwise known as james. O'keefe you brought a couple of people in the room with you. See i need you hard time. James suzanne on each other a couple of years hard time but you are one of the few people that actually do something meaningful in the movement. I appreciate that. So you are now. In a whistle blower project tell us about that whistleblower in the room right now you can't see them but Usps whistleblower we had a to tv insiders. One came on your stage april moss. Cbs detroit just. These are people currently employed by television news. Networks postal service. A new one came out today. Hasbro big story critical race theory. They feel compelled to go public with information. That is people. try to keep hidden. And it's the heroism. Because they wanted to lose their jobs. Now charlie so we have a dozen they have come out and and it's going to be hundreds so we're going to hear from david and a couple of seconds here but i wanted to get an idea of whistle-blowing this used to be something. The media was actually interested in right and you just kind of filling the void of courageous expose style journalism. Why i think there's a relationship. The journalists have become slaves to their access. They they've become dependent on protecting the people in power. They they wanna protect the status quo. Cnn invites clapper on even though he committed perjury. They have a symbiotic relationship with the very people are supposed to be holding accountable so no one is willing to do this. Sort of aggressive watchdog journalism anymore and twentieth century. These explorers lost their mortgages their homes they got divorces but now there's life after whistleblowing because of the digital age and websites like gibson. Go facebook insider morgan. Common last month raised half a million dollars. Charlie in twenty four hours. What did he exposed. He released documents inside facebook. As a software engineer they had quote vaccine hesitancy so facebook admitted. Even if what someone is saying on facebook is true they will censor you and they don't want you to know that they're censoring you and to me. That's the part that so shocking. They want to hide what they're doing. We want transparency into baked tack. So the whistle blowers are coming out in spades.

Charlie Kirke James Suzanne Keefe Brunei Usps Hasbro Moss CBS James Detroit Charlie Facebook David CNN Gibson Morgan
After Fatal Floods, Germans Look at How Climate Change Contributed

Environment: NPR

02:05 min | Last week

After Fatal Floods, Germans Look at How Climate Change Contributed

"To germany now where crews are cleaning up after the worst floods the region has seen nearly six decades more than one hundred sixty people have died. The damage amounts to billions of dollars. Now germans are asking what role climate change may be playing and how to keep this from happening again. Npr's rob schmitz has been out surveying the destruction. He joins us from the flood. Region near bonn. Hey rob emyr lewis. So i know you have been out. In one of the worst hit towns. You spent yesterday talking to people there. What are they saying about how this happened. Yes spoke to several yesterday. In the town of knowing of isla people who had suffered incredible damage to their homes. Dozens of people in this town died in this disaster and the one thing everyone was talking about was how unnatural all of the seem. The rain was nothing like anyone had ever seen. Before the way the tiny creek that runs through this town the are filled up from below a foot deep to twenty five feet deep in a matter of a few hours as water rushed down into this valley as spoke to resident martin larsen about this and he thought climate change was definitely a part of this but he also listed other culprits behind the severity of the flooding. Here's what he said. This type of flooding is not normal. This type of rain is not normal. The consequences of not for the main thing is probably infrastructure. Now you've probably been building everywhere where we hear you asphalted. Everything's paved the river straight. Yeah it's not bending back and forth. It's been manipulated by man throughout the years. It's nice and and shallow and it's just cozy but when it comes high water it's a germany is europe's most populous country. It's about the size of new mexico but it has more than eighty million people in that area so its population is fairly dense and there are so many towns like the one i visited yesterday that are built along waterways that are highly engineered and urban management to prevent these extreme weather events from causing so much damage is something that german officials will likely start analyzing more closely in the aftermath of this tragedy.

Rob Schmitz Rob Emyr Lewis Martin Larsen Bonn Germany NPR Isla New Mexico Europe
Data and Ransomware Protection Using DRaaS

Status Go

01:47 min | Last week

Data and Ransomware Protection Using DRaaS

"I am joined by. Adam gamma horn. Adam is the product manager at intervision responsible for among other products the degrasse product suite. Adam has been involved indira's almost since inception. He started in the space as an engineer which gives him a unique perspective as a product manager. Welcome to status. Go adam thank you for having me. Jeff i'm really happy to be here and i look forward to having this conversation. It's kind of fun to be thinking about this conversation today. Adam because you and i have worked together in a couple of different ways. That i'm gonna touch on here in a minute and i talked a little bit about. Your background are ready. But i love you to share more about your career journey. And what led you to your role as product manager in the data protection space. So she said. I did start my. It career as an engineer and about ten years ago. I started doing a lot of disaster recovery. As a service related activities of course back then most of the dr. i dealt with relied heavily on storage replication technologies required buying matching hardware for everything in production to be able to run your data center in that recovered state. I got to be involved with a lot of the improvements. Things came along. Software defined derives helped build a lot of the first iterations of what's become the modern evolve disaster recovery as a service solution as derives resiliency overall evolved. So's my career. And i've gotten to use a lot of what i learned to help others architect and protect individual environments and for the last couple years i've had the privilege to build an update solutions and provide protection at an even wider audience.

Adam Gamma Adam Indira Jeff
"engineer." Discussed on The Social-Engineer Podcast

The Social-Engineer Podcast

05:38 min | Last week

"engineer." Discussed on The Social-Engineer Podcast

"So you have to have a rule set right because i think some people listening to this need to hear the have a line that you won't cross you have a method that you use like is your method to go in and just scare the living daylights out of the out of the senior level. So that way they comply at a fear. What is it that you're trying to accomplish with this with this task We don't we don't go stove. Aligns chris no. We're very ethical. Only on we've got a key 'cause that's values in place so we don't want that i frightened people. We certainly don't go down that road but we use social engineering into expos the risks to their business and also when we do it personal for them so we will not personal program. We offer that we asked them to sign up to it. They give commission. We don't do anything without commission And then we demonstrate what we could find the oh since and then we start to plan the attacks on that but we make very personal real to say this could happen but the good news is and it's always going to be good news. The good news is we can help a not usually gets the attention of the seniors but also a believe you know you've got to have vision white so with us being oversea and all the security awareness for the company and that's massive in the company and sent him on the hottest things for any company in the moments. You've gotta be able to give the business vision. Where are you trying to go what you're trying to achieve. What's in it for them. And also noticed chris with human behavior. It's not quick is no quick fix. Yeah it's very complicated. So they've got a gots. Allow the mustard seed to grow in essence and trust. It's too quick to to to hit people stick which is not going to win hearts and minds i. this messaging is honest..

chris
"engineer." Discussed on The Social-Engineer Podcast

The Social-Engineer Podcast

05:12 min | 2 weeks ago

"engineer." Discussed on The Social-Engineer Podcast

"Joy shows up on paper exactly the same way in everybody so it. It's very similar to what you're saying there where it's like there are some things that are just everybody. It's universal. it isn't based on gender race or nationality dr ackman's research into facial expressions gender race religion color. Whatever when you're happy you're face moves in that way when you're sad you're face moves in that way when you're angry you're face moves in that way. You have the same expression now. The reasons we feel those things may be completely different but we express it the same way. I always found that to be like you could back something up by science then for me it. It adds a relevance like what we're talking about here. I'm thinking right away soon as you start talking. I'm thinking wow. I can use this and hiring people you know like if i were to say so right me one paragraph before we interview about your perfect day at work and if i were to be able to look at that and go. Oh man this person's going to be another when they enter my company like just be like. Hey thank you for the interview. We'll let you know if we need if we want to move our away. Yeah and you know. That's i think a really important thing for me If i have this is before and it's actually what led me one of the stories that led me to be opening up handwriting. Pi is if. I'm looking to go to an employment looking at a new boss. I wanna see their handwriting. Because if i see this random capital letter popping up. That's a warning sign for me as an employee working for somebody else. I can't do that because i'm a rule follower and that random capital all over. The place tells me that that person isn't actually hung my on my head a little bit of shame when you said oh wait. That was one of my things. Random capitals everywhere. You did you totally did. And if i was an employee and you were my boss. That's a little bit of a red flag for me. Because i know that as a rule follower it's hard for me to work with wrong. Skip over the next two minutes to worry about. That's fine so but that's the that's the flip side right as as an employee you can use it on your to say. Is this actually going to be the right. Fit for me Conversely if i'm hiring somebody or looking to collaborate with somebody or even in relationships or what i love to see. Is that in my kids because not being a ruler follower has its advantages and it pushes me out of my comfort zone and it does add excitement to my day so in context. That can be really good thing. It's just not for me as a boss if that makes sense so i it's just a great way of being able to say this is important to mir. This isn't an does my personality jive in this context. Think that's a fascinating point because like my. Coo is a rule follower right. He really is a rule follower but one of the things that attracted me to him. When i met him before he worked for me like seven years ago. Eight years ago was that he constantly put himself in situations that made him uncomfortable to expand his horizons. So i said here's a guy who so controlled like in the disk profiling. He's a c. Is a really high see so organized..

dr ackman
"engineer." Discussed on The Social-Engineer Podcast

The Social-Engineer Podcast

03:21 min | Last month

"engineer." Discussed on The Social-Engineer Podcast

"Welcome to the social engineer dot org podcast security awareness series number one hundred and forty eight. I'm chris had nagy founder and ceo of social engineer llc social dash engineer dot org end the innocent lives foundation..

"engineer." Discussed on The Social-Engineer Podcast

The Social-Engineer Podcast

04:28 min | 3 months ago

"engineer." Discussed on The Social-Engineer Podcast

"I'm meeting the tencent news. I just finished co girls which happens to be relevant topic. How long kiki to finish it. Bitcoin average on average fiction usually takes me now few hours on fiction. You can take a little bit longer. A few hours just cowardly. Just sean like a peaches and a few hours few hour so much better. I another chapter done is once i start. I have to finish right so probably takes you the same amount of time. It's just over several days. Where i have to do it when he that doesn't make us feel bad. Pretty simple yeah. Our listeners are gonna want to reach out and talk talk to you. Just find out about you. What's the best way for them to get a hold of you. My lab's website is secure lab dot com. I have a profile page on the purdue site safin also which through that oswal perfect. I know this is going to be of interest to people. We are company. Gets all the time like if i wanted to go to college. Where can i go to learn about social absolutely. Oh this all the time. I can't tell you how many emails a week we get from. Young men and women asking for advice and well through the pretty center titled base so that the center. Is we do all those sort of non academic education so one of the things that we use officer courses one of. Them's a three course in social engineering. So they can take through social care meetings. They're not going to get that. You know intensive mercedes periods maybe flavor of it. No if they want to do it either. I can't wait for this one to get released on everyone to hear it. You have been not only just a blast and fun but you fascinating an interesting. I hope we can stay in touch and talk more because you really are just this. This is awesome. So thank you so much for coming on the show. It's been so nice to meet you. His do use your bucks as reference material to make a secret actually gonna hate ready for this and everyone listening you did. I'm about to say something awesome about you. Okay so this is going to help you either. In june of this year maxi's book is being released and it's all about attacker mindset ice. I will say. And i will. 'cause i was thinking about it when you were talking. So this is Maxi's expertise in the company and she's writing a book with wiley right now and it's gonna be awesome all about how to get in that attacker mindset while applying the code of ethics that we hadn't a social engineer so look for it in june. But we'll get you to. You're on my list right now but you don't think half an hour read it so you'll get quick. It will be done. it takes me days days. Good back makes me feel the air that you're teaching. The next generation of us thinks. Like i truly mean not. That's a we often focus was the only one. Do not take me. There aren't maybe less than a handful of courses out there in social jerry. But i think it's going to be a growing. I hope so. I agree so of it and we just need people like you taking it seriously. Thank you so much for everything i appreciate. It has always. You could follow maxine on twitter. Maxi reynolds you can follow myself at human hacker or company at assoc- engineer inc. This has been episode one hundred and forty three of the human element series of social engineer. Podcast next month of gun. Hans every are element series. We are going to be here with author of the like switch jack shafer. I cannot wait for that one looking forward to that guy being on.

Maxi reynolds june twitter june of this year half an hour wiley Maxi maxi one Hans maxine assoc- engineer inc. three course few switch jack shafer hours forty three episode hundred handful
"engineer." Discussed on The Social-Engineer Podcast

The Social-Engineer Podcast

03:21 min | 3 months ago

"engineer." Discussed on The Social-Engineer Podcast

"Welcome to the social engineering podcast. The human element series episode one hundred and forty. Three i am. Chris had nagy founder and ceo of social engineer and founder of social engineer dot org and the innocent lives foundation and been hosting this podcast since i was a wee lad thousand nine..

"engineer." Discussed on The Social-Engineer Podcast

The Social-Engineer Podcast

01:35 min | 4 months ago

"engineer." Discussed on The Social-Engineer Podcast

"Love it. See that about suit. Matt back own.

"engineer." Discussed on The Social-Engineer Podcast

The Social-Engineer Podcast

07:51 min | 4 months ago

"engineer." Discussed on The Social-Engineer Podcast

"Now let's get to the good stuff our guest today not our host. I'm the host our guest today. Be doing this a good. I don't know guest today. Is brian phillips. Brian's been a friend of mine for many many years. actually. I have a really interesting story. About how bryan. And i met. Which maybe i'll tell during the podcast. But brian has over twenty five years experience in the it and infosec fields and he has one cert- per year. Well a little more than that because he has twenty six certifications under his belt in the past. Brian has built security organizations chaired security advisory boards and implemented risk management processes in order to raise security awareness and for the last eighteen years of his career. He's worked for macy's and currently. Brian is responsible for information security at macy's which includes eight hundred and fifty department stores and corporate sites that sounds like not a small job but welcome to the show. Thank you sorry. Keeps us busy. Yes i could imagine especially in a world that is being struck by a global pandemic and you work in retail the last year very interesting. I can't even what that's been like for you. All your folks these eight hundred fifty locations. Globally i mean i'd like to just start off there if we can. How has security changed for you in the global pandemic in a retail environment. Right right so obviously. We have a fairly large ecommerce presence. And but nothing's really changed in that sense but one of the things we saw with the with the shift or online even more intensified last year is from an attack perspective. That's really where we had to concentrate. A lot of our offensive efforts in monitoring is previously were spread out through the corporate locations. The stores are ecommerce sites and we built a lot of automation help with that. That's where we saw some of the largest attacks that we've seen last year focus on online spaces where s four people were shopping. And you know in industry fairly well whereof the tax is the whole adage of near the proper scale where the money is right and that's exactly where we see where people are shopping with opportunities are that's where the targets and retail perspective anyway. It's made things challenging but and manage and fortunately all preparation wasn't a you know. The percentage of increase was unexpected. If you will on how high it jumped to but had the foundation built out already so it wasn't anything that we can handle. Fortunately so we had to find more focused in that space. But it all worked out really. Well i wanna move onto the security organization questions but this thing just always strikes me as odd in the past in this country at least if you walk into any store with a mask on. People would have automatically distrusted you. You know. they would've been like this guy's a thief. What is he doing now. If you're without a mask you are the weirdo and yet you're in a retail store. Which probably really hurt shoplifting. Because now i can wear a hat and a mask. And if i put some sunglasses on you basically can't see my face no identifying marks are you also besides being part of Infosec it security. Do you also have to worry about that as part of your job. I'll say yes not the to a lesser degree and we work closely with what people traditional loss prevention services an organization and that's really their primary focus. They monitor the video. They have the unmarked agents. If you will in the stores all types of semi-clandestine type things but really when they get into where they work with us from the technology perspective if we have things where they had a potential suspect we'll work with them to actually put new. We can match up the mac address of their fallen at a certain time stamp when you saw them in the store so we can actually place that person at a store at a certain location. Yeah those kind of things especially if we break ins the happen. Believe not people. I should break into malls which never crossed my mind. That's a fairly common thing is pretty. We work with cameras there right thing. I never turned off right. I think the store shuts down. We can close everything off out the cameras all night long so it's added some challenges to face but you need adapted really well so it's most of that was more low tech anyway so it didn't work long facial recognition or things like that. It didn't only your hamper us from a technology perspective but they maintain that desolate. Did add additional challenge. Is the same way like you said. Even you walk into a bank which yes you can still do. I haven't done in a while but it's walking in with a mask. It changes the whole dynamic is really does. It won't even let you in without a mask at this point. Strange where you know a year and a half ago they watch on with a mask just anyway no and now people have mass with all sorts of things on them. I'll throw you off. You know. I mean i have a mask that looks like the hulk mouth walked around with that and people. Just look at you really strange here somewhere. I would have pulled out the show you but it is for everyone at home. That's watching. it's walk into a bank with that thing on. And i'm you know on runaway a target for getting taste anyhow. That's not what we're here to talk about so twenty five years of experience. Eighteen years at one company. How do you build an security organization from the ground up a lot of time. So i was fortunate enough to actually be security person one company and from there. I got the honor of hiring bill alpha team before really expanded and really shifted and we kinda had tell win. After twenty thirteen twenty fourteen year call a lot of the retail based data breaches. Run the news. You know name any specific ones but yeah those were close partners of ours at a time when they were hit until our our threat teams together those types of things but that really the spotlight in the retail space. Where before if you were in banking if you were in fintech space. Obviously that was a major focus but from a retail perspective. We were doing our diligence at the time but it wasn't really a board conversation on a regular basis and really shifted during that timeframe so we are really celebrated twenty fourteen. I'm trying to now when we've been building on and adding additional focus in depth spaces before we had coverage in but it wasn't into the depth of really wanted do for presenting these ideas that you have for security awareness to the primary stakeholders like what are the arguments that you're making to them to really get them to understand what the purpose of what you're doing is right so a very wish right so you have to make it relatable if we're talking about this partners in something where you have to walk around to the other side of the table sit down with them right. This is not something that can be an adversarial relationship and kind of going to the mantra krista intercompany lives by an leave people. Better off for having mentioned right. You want to do that with your business partners as well so it's not something with. I think it was marcus january. I cast it was talking about the no police. Those types of things and that mantras absolutely change that hardened security as a yes or no type of approach that's that's fundamental change in the industry and thankfully so it's not a point where not understand what they're trying.

brian phillips Brian brian bryan last year Infosec today a year and a half ago twenty six certifications Eighteen years four people over twenty five years twenty fourteen twenty five years eight hundred fifty locations january marcus mac one one company
"engineer." Discussed on The Social-Engineer Podcast

The Social-Engineer Podcast

01:52 min | 4 months ago

"engineer." Discussed on The Social-Engineer Podcast

"Welcome to the social dash engineer dot org.

"engineer." Discussed on The Social-Engineer Podcast

The Social-Engineer Podcast

05:23 min | 5 months ago

"engineer." Discussed on The Social-Engineer Podcast

"What happens if you raise it up at a higher level is that you'll get the individual that takes an interest in you takes an interest and becomes vested unconditionally in your success. And so that's when you can really see that someone you know is really at that higher level i mean i probably partnered with two or three folks this past year and you guys one of them. You know that regardless of anything that comes up especially when people become proactive with they see something because they know your than no things. You're interested in and they become proactive in reaching out for you and giving you an opportunity to do something information on something growth. Whatever it is and one does not only no expectation reciprocity but there's benefit to them necessarily you know so there's different levels. So highest level person is non judgmental vested with no expectation. Reciprocity in wants to be a resource for your success and how you seek them out. You offer yourself up as a resource for. There's i i mean the greatest line. I discovered this past year and i use it very proactively all time anytime. I do a podcast anytime. I do anything i say. Hey thank you so much for your time and effort at the end of this. Please take a look at my website. Take a look my content. If you think. I can be a resource for you in any way. Please let me know and be happy to be. Don't ask maxi's question from a different angle. Because i love the question. But i wanna come at it now not as a person seeking mentoring as a potential mentor. So i get these requests nonstop on lincoln through email people saying i'd love to be in the social engineering field. Could you help me. I don't know where to start. Could you take me on the path and it was. When and if i said well okay but max different story right so we could talk about maxine a minute maxi was one but like you said there was.

two one three folks this past year maxine past year lincoln maxi
"engineer." Discussed on The Social-Engineer Podcast

The Social-Engineer Podcast

01:38 min | 5 months ago

"engineer." Discussed on The Social-Engineer Podcast

"Welcome to the social engineer or podcast. The security awareness series episode one forty. I'm chris nagy founder. And ceo of social engineer llc social engineer dot org the innocent lives foundation..

"engineer." Discussed on The Social-Engineer Podcast

The Social-Engineer Podcast

04:49 min | 6 months ago

"engineer." Discussed on The Social-Engineer Podcast

"Want to hand. You'd have to have something pretty good to replace it. Because what were you talking about before on the other hand you could turn into chris gains do you remember him. I do. But i don't know why exactly that was are brooks remember. He tried to reinvent himself games his career. So i don't know. I wouldn't say it's one of the high principles. I don't see a lot. David bowie did that. You know but. I think that's our in. That was yeah great question. I'm not sure. I have the answer yet. Like your analogy with garth brooks. Because i think we all knew the name but no reason why but you say i don't like country music but i know who garth brooks this. Of course chris gains. I'm like i know the name. But why do i probably read an article about that screwing up his career. And i agree with your assessment. Like if i came out and said everything i said was wrong. There are people who credit me for their career like they have a job now because of books they read. If i went out and said everything i said was wrong. I took all those people's lives and invalid. Have something really good to replace it a great point so i think in part. It's a little bit different. I mean garth brooks failed but bowie was just such a genius that every one of his phases was great what you see people reinventing themselves in music ally and they don't do it skillfully and they're often forgotten right when you're selling ideas and belief systems. That's really tricky. Two hundred percent. Because you're basically saying everything i said before. I was either too ignorant to test my assumptions properly. I was lying and that's hard right. I mean there was a guy. I didn't write about this guy in the book. But i came across him in my research was named sabotage zeti and it was in the middle ages. He was jewish in shuttle's in the ghettos of eastern europe and he basically persuaded a good portion of the jewish population of the time that he was the.

David bowie eastern europe garth brooks bowie Two hundred percent jewish brooks one of the high principles zeti chris gains one gains chris
"engineer." Discussed on The Social-Engineer Podcast

The Social-Engineer Podcast

01:44 min | 6 months ago

"engineer." Discussed on The Social-Engineer Podcast

"Welcome to the social engineer. Dot org podcast number one hundred thirty nine. The human element series. Hello and welcome to the social engineer. Podcast i'm chris. Had nagy founder and ceo of social engineer llc and social engineer dot org and the innocent lives foundation. And i've been hosting this podcast since i was a wee little nothing now. That's not true thousand. Nine so i'm not. I'm not that young. I'm joined by my awesome now. No longer sick co host maxi reynolds. I'm actually i am same. I'm the technical team. Lead at social engineer and the resident attacker maintain expert on. I am no longer sick beginning wonderful. We missed you. Didn't see you for a couple of weeks and then you came back and you took another week off and it was saturday. I wasn't even sick though before we get to our guests. Let me just talk about our sponsor which is none other than social dash engineer. Llc our company. That makes you and i worked for where premier information security consulting and training company. We've been around since two thousand and three. We specialize in the art and science of social engineering..

"engineer." Discussed on The Social-Engineer Podcast

The Social-Engineer Podcast

05:38 min | 6 months ago

"engineer." Discussed on The Social-Engineer Podcast

"Yes with conditions. Yes they could happen. If i wasn't italian hated my life. So there's a condition that's funny but yeah so i think some can you or no. Is it too hard. Trying to think of a defanged example. Yeah i don't wanna put you on that situation so give me another lesson because that one. I think we can kind of all. I think we can mentally picture how we would apply that. And i'm honestly gonna this has got to be one of the main show notes. Here this is one of the main takeaways. Love is going to be. The title of this podcast. Yes with conditions a love it out so i think thinking about more red team center kind of lessons learned when i came to capitol group. There was no blue team. You know the blue team was like nothing so i kind of started helping. Be the backup for that right. And so what i would say is you know. Don't go rush and create a red team before you have an established blue team right because what you. Therefore you're there to help progress. The blue team your hair there to kind of help validates that investment of people process technology in all that security investments. So don't just rush and get a bread team if they're not ready if the orcs not ready so you not just punch uses in the face. Newsom help them. Yeah yeah yeah. I think you know especially in this field. In the red team failed. Ego plays a big part of it and the personality and the type of person that you are in regard to that you go is what's gonna make or break your program. You know folks that. Feel like their successes. Victory is a failure right. So i wouldn't basically celebrate your accomplishments because that means you're not doing your job is a red team or to make the organization better. Yeah and people think that it's a failure to get caught as a red teamer. And i think it's the opposite. I think it's validation. I think it shows you've done a good job in helping partner with you know the blue team to make sure that you do get caught and anything else is kind of a failure on your part now granted you got to be successful and you gotta throw some fancy stuff out there and that's just part of the evolution of a red team as well. You got to find the vulnerabilities biting you got also teach them how to fix those vulnerabilities. Yeah and i think that's where there's a lot of teamers kind of get nervous about showing their cards right. You know you kind of keep them close to chest but you know. I think we've seen some very real practical examples of where consulting teams of stashed away. Zero days I don't know what could possibly go wrong when those zero days are leaked. So you know definitely. The mantra red team is to do no harm in my opinion. And if you're doing something and you really think about it and it's like wow..

one of the main takeaways one of the main show notes zero days red team Zero days Newsom italian
"engineer." Discussed on The Social-Engineer Podcast

The Social-Engineer Podcast

01:47 min | 8 months ago

"engineer." Discussed on The Social-Engineer Podcast

"Well okay. So i worked in the psychiatric in the addiction hospitals a psychiatric resident and i worked for about seven years during that time. I've seen a lot of patients. And i tried to help as many as i can. During that period of time now the main reasons i walked away is number one. I was frustrated with the system itself. We were under staff during that time. And i didn't get a chance to spend as much time with each patient especially outpatients that are coming and so i was the doctor that spent most of the time with the new patients. And i didn't get a chance to spend as much time as a wanted to even though i spent more time. It wasn't enough time for everyday so that was frustrating. Me the second was. I wanted to help more people in less time and it was really hard for me to do that by one on one so i wanted to do one too many and i was thinking how can happen and then the third was the idea of to me when i worked with patients. One of the things i wanted to do is to minimize the use of medication as much as possible but to use it when necessary instead of prescribing. It for three to six months just to minimize it as much as possible. Medication is very useful. But it is a biochemical. Crutch if you're gonna take long-term now it's useful. It's useful if you need to use it but it doesn't solve the problem and to me. There's an external stimulation that's taking place and that external stimulation is leading to a gene expression that leads to by chemical change in israel's that to these different problems that happened with people mental illnesses and so forth. So my question is how can we create either an internal stimulation to create a different type of gene expression to reverse that. How can we basically create a different type of external stimulation of external stimulation and different factors created gene expression..

three six months third israel about seven years each patient One second one
"engineer." Discussed on The Social-Engineer Podcast

The Social-Engineer Podcast

05:44 min | 9 months ago

"engineer." Discussed on The Social-Engineer Podcast

"Move onto the next topic. Where can they go. What's the you are else are. We can get people there to see how they could support cyber nineteen amroussa on twitter before his nineteen. I'm pleased if you're interested in joining interested in helping in any way whether you just want to write blogs or you can help in other ways. Please reach out because it's still of what today dot. Org right yep yeah really really important so listen before we go onto the next topic. Just gonna take a second here. We're trying a new format for our commercial so mcintyre happy to say that this all se. Podcasts are sponsored by social engineer. Llc right now we have so many different things you can check out on. Social dash engineer dot com but this month were featuring our fishing as a service. It's a managed fishing service that can help companies learn how to be more aware of phishing attacks and teach people how to defend against that type of attack especially right now in this time. I think it's super important. T s i think we're also -ceptable fishing as we're talking about now. I don't think there's any person who can say they can't be phished. I think if you say. I can't be fish. T savvy for that. I think you're exactly the person who get fish. That's happened every time. I've had a pen test where someone in the company said. Well i know they'll folks. I had a ceo do that. I know they'll fall for it but you know come on. I won't fall for it. And that was the guy we went. After he was the first person to click. Yeah he actually gave us remote shell into the company. I actually saw post by british mountaineer. Kenton cool today that said the ego was the most risky thing on a mountain. And i actually think ego is the most risky thing fu stop fuel career but always a social engineering. Because i think as soon as you build an ego and you start to think on the best sexual engineer or onto savvy to tout. I think that's exactly when you're going to be caught out because a healthy level of paranoia is what we need you know. That's a really valuable point. So recently i had a chance to read a lincoln blog..

twitter first person today this month nineteen british dot com dot. Org second Social Kenton lincoln
"engineer." Discussed on The Social-Engineer Podcast

The Social-Engineer Podcast

04:59 min | 1 year ago

"engineer." Discussed on The Social-Engineer Podcast

"Content and the objective and what images and what were the stories we were riding and all those kinds of things and when i realized through the biology and science training that i've done in research is that that saying is not as important as you and your audience the why in the component is far more important than what the contours overall. Because we're to biological creatures. You know connecting to each other without going into the science behind that the easy way to explain it is everyone's head an experience with i've been at a wedding or a funeral or thanksgiving or something like that where somebody's got up. They don't have a plan speech. They haven't written anything down and they get up. They speak from there And we all get goosebumps and we laugh and we cry. And we go on this journey with this improv moment and it's just so successful and it moves us greatly but nobody planned anything. There wasn't any content. They wasn't even an overall objective. What happened was somebody was real fintech and connected with the audience from a biologic perspective. Does it make sense. Yeah and when you use that last experience at ties it in because we've all had that i mean i was just thinking about my twenty fifth anniversary. A bunch of friends. We all went italy and we vacation together. We holiday together on sounds like so much fun. I love italy. It was amazing. You know before cova time when we can actually travel and enjoy cultures and things like that and one of my buddies got up and just gave this impromptu speech at brought the whole room into tears. And when you said that. I started thinking about that because it wasn't planned and that motivated me to stand up and say something and none of this was pre thought it wasn't written down. It wasn't a you know here's my slide deck. It was just like going to stand up and speak from the heart. But i've also had the opposite. Experience like where you had someone stand up impromptu and it didn't have that effect and you could. I think when you said that what made me think is yeah those people that connect to you emotionally those people that touch the part of you that emotional part. Those are the ones that you remember those times speeches. And you're like wow that was amazing even though it was unplanned. That's how we remember. And that's how we make our decisions as you know. The limbic brain gets stimulated by whatever seems comes through you. Sight sound touch taste goes into the base of spine and goes up into the limbic. Brian and the limbic brain has reaction to it and then the neo cortex gets kicked in and sue. What do i want to do with this reaction so those kind of things are incredibly important for people to understand. And i know there's probably some people listening to be going. Yes but you know you have to create your content images an is important. But it's the same material that i was talking about food important component and one of the other things that i came up through the process of writing the first training module which dawned on me because i was telling a story about something that i did when i was younger is i came up with driving the car. It's part of the u..

Brian italy twenty fifth anniversary first training module one buddies
"engineer." Discussed on The Social-Engineer Podcast

The Social-Engineer Podcast

05:31 min | 1 year ago

"engineer." Discussed on The Social-Engineer Podcast

"Find amazing is so this is episode one hundred and thirty two so we only do one of these podcasts per month at one hundred and thirty two episodes where you are eleven th year anniversary. I'm awesome yeah and in eleven years. I've interviewed more people not in my community. So not hackers right from a sense that i have interviewed those from my community. And what's always amazed me. How much application. There is to other people's fields at expertise and research to what it is that we do like everything you just said fits social engineering as a security infrastructure. Perfectly knowing how to tell a story will help you with pretexting knowing how to tell a story will help you with training knowing how to tell effective stories. We'll help you with report writing. All of these things are essential to being professional social engineer. Just aggravates me. Well you know the way. I look at it and i think i've said this to you before. Is if your audience or your colleagues or whoever it is you're communicating with as a human being and they have a brain within these techniques work on everybody that's not not everybody has a functioning brain. Biologically the way we're set up with the limbic system and the neo cortex and all that kind of stuff. That's why things like story. And what's social engineering community. Do and what. The entertainment industry dies in the marketing. World does and all that kind of stuff..

eleven years eleven th year one hundred and thirty two epi episode one hundred and thirty one of these podcasts