35 Burst results for "Emarketer"
Twitter posts Q3 net loss due to lawsuit settlement
"There are mixed results from quarterly earnings from Google and Twitter digital ad spending a Google drove its parent company alphabet's profits up sixty eight percent in the third quarter Google is the world's dominant search engine it owns the biggest mobile operating system and android and runs YouTube according to eMarketer Google holds twenty nine percent of the global four hundred fifty five billion dollar digital ad market Twitter posted a net loss mainly because of a lawsuit settlement but its revenue rose sharply in the third quarter boosted by solid ad sales worldwide Twitter says it has two hundred eleven million daily active users on average in the third quarter up thirteen percent from a year earlier I'm a Donahue
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"And it's not to say that legacy brands can't do well and do the c they can add on these features but by virtue of the fact that these legacy products were created an optimized for other environments that means that they have to rethink their value proposition for the commerce world. Hey gang. It's wednesday. September fifteenth germany listeners. Welcome to the behind the daily and mocked podcast made possible. By tech's i'm markus today. I'm joined by our director emarketer briefing. It's jeremy goldman..
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"Weeks and i think every i know this is what keeps me up at night the back to school season. It's the second largest season after the holidays so it is really really important for retailers. And i think that a lot of the survey work that happened was in may june before delta really took off and people were concerned about it so surprised at the nielsen study found that parents are bracing for virtual or hybrid learning already in june. What i think is clear. Is that every single including emarketer. Forecast is showing gross. And that's probably for two things one last year. A lot of parents didn't buy new things. Every student has outgrown their clothes and needs new supplies because they were spending their money on technology and slippers. And so i do think that just by nature last year being a bust that there will be gross this year and i think the optimism that we felt at the beginning of spring and the beginning of summer sort of has maintained a little bit. Because as we've seen with Earnings that have come out. They are saying that actress schools held spurs ending. We know that parents starts ending in july a little bit before the variant really kicked off in the media and so they've already started buying things in the queue reports for target walmart. They a lot of them talked abou back to school helping with their earnings. Yes the the when is interesting so jail jails survey found. Twenty five over twenty five percent of parents had started back to school shopping in june six and finished the nra fm prosper insights and analytics found a similar shed. Twenty six percent of to shoppers had already begun to buy items june. That was up from twenty one percent in twenty twenty and seventeen percent in twenty nine teen. Are we noticing some kind of a pattern here in terms of how it's becoming either an area that people are starting to the back to school shopping or is this just been away a couple of years because of the pandemic to actually. I think that's such a good point allotted the forecast when they talk about back to school. They are looking at july and august but from a retailer perspective. They believed that back to school. Goes into september and a lot of the research. We did at my former in my Showed that in the beginning. Kids are buying to their supplies list and a lot of the basics on the replenishments than they go to school. They see what kids are wearing and see what the new big item is they start buying them are fashiony steps. I think the reason why twenty one started with june purchases is actually not necessarily pandemic related. But if you remember amazon prime wizardly juden and i think a lot of parents used amazon prime the walmart and target sales to try stock up on the things that they know their kids are going to need and back then. We thought everybody who's going to go back to relight school. So all the supplies all the stuff that they could get off their list. They did take advantage of sales right. I thought maybe it was similar to holiday shopping. Which typically november december a now is kind of expanded unstretched into october import. Even before that maybe into september whereas this back to school as you said. July and august is how people think about it but maybe some big point two gene. Maybe it's an anomaly. Because you mentioned prime day was there recruiting found a leading thirty. Six percents of folks intended to stop at school shopping in july twenty six. It started in juneau earlier. So that means are those together sixty two percent of people. Nearly two-thirds started the school shopping. As of the end july are retired communist back to school forecast expect sales of over forty one billion dollars this year up. Thirteen percent on twenty twenty in line with pre pandemic growth rates lost back to school sales so double that growth up twenty six percents on twenty nine teen but where people shopping. Let's talk about our second call site. Research estimates that back school sales this year will be a sixty forty split. Physical digital sixty physical forty percent digital back school shopping destinations online and department stores were neck and neck said the nrf and prosper insights and analytics so neck and neck online and department stores in march marketing agency. To new itea found that thirty five percent of folks plan to shot back to school in person. Thirty percents of us parents said online twenty five percent hybrid eight percents cub site pickup. So most people say in person than online than hybrids. Ben curbside suzy. Why'd you expect folks to be shopping. Till i believe those numbers i think given that in general not talking about back to school but in general. It's still the penetration of stores to online. Sales is really high right. It's only twenty twenty five that we see one in four dollars throughout the year being spent online. So it's no reason to think back to. School is going to be different in fact in back to school taking those numbers into account. There's going to be more spending happening online than in stores. So i think that's really interesting to through from a retailer perspective. It's parents are going online. It's easier they know the stock is available. They don't have to go to. The store lucked their kids. They're probably doing that. My guesses for all of those non fun items. And then all the fun items that you have to choose like a backpack color or the design of your lunchbox. You're going to the store to look for it. a few more stats on the way. Once a study found that nearly half of the nearly seven hundred parents students surveys so they intended to shop mostly in stores for supplies versus seventeen percent who said primarily online bigger skew. Another one lost twenty nine percent back to school. Shoppers said they planned to make most of their purchases online. This yea that fell to seventeen percents quantum morning consults most last year twenty nine percent this year seventeen percent in terms of mostly online and then deloitte also found an overwhelming majority of his plans to go to mass merchants for the back to school. Shopping online only amazon. Let's say Was a distant second place you know. It's not a surprise to see so many more studies showing that parents are gonna go and shop in store because back to school is fun time right. It's supposed to be cool and fun. And a bonding experience at memorable for young kids especially and so that experience is much better translated in stores than it is online. And you sort of make a day of it. You go buy things you need. Maybe you have lunch together ice cream whatever it is and so. It's hard to recreate that kind of experience that sun experience online and given that we didn't get to do that last year. Parents do next do that last year. They're gonna try and make up for that even more this year and which the tax credits and all this extra money that they have. It just bodes well for people to colin stores. The wildcard as we know is and where does that. How do people feel about that in there are studies that show as the rates of cova. Go up could your confidence goes down so you could potentially say less people will go to stores but at the same time we know that there is a lot of geography that plays into that not every part of the us feels the same way about covert and stores and safety. You know you're looking into the delta variants variable to be anything in terms of how that could affect back to school shopping. I mean for now no. I think that parents are all set. Whether they're going to have. I think it seems that. Mostly it'll be either in person. And we're seeing a lot of confusion and mixed messages in the media right now about math mandates or not what. It's going to be like but it seems that most parents would like their kids Back to school in real life but they are getting ready for high bridge. So that's why. I think we're seeing that technology. I was surprised that technology is the number one. Spend not i mean. It's obvious because it's expensive. But i thought parents probably bought all of that last year. But they're getting ready for.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"Retails estimates through. Threat may come from business model or channel. That didn't even exist a few months ago. This modern dynamic requires companies to adapt quickly pivoting business seemingly overnight something traditional commerce platforms. Just can't support. There's a new enterprise homeless platform on the rise. One that's fast flexible. Doesn't require nine months a million dollars to get up and running to be text vita dot com slash emarketer to learn more folks. We are back home now for in other news today. We are joined by one of our senior. Forecasting analysts. eric extra. Thanks for having me. Hey thanks for hanging out with us for in other news today in other news a brand new influence a marketing spend forecast take talk his testing vanishing videos and ads within instagram's shop stab story. One eric recently completed a brand new influence a marketing spend forecast talk to us about it taught us about what the numbers are and how we reached those figures yes so ultimately. We went out and did what we normally do. We look at all the data out there. We talked to all the important people we can get our hands on. Or i guess yours on this case and we came up with some pretty great numbers around influence remarking spending into large market. It's probably a little bit smaller than you think. There is a lot of hyperbole that does get thrown around around this market especially anything around influencers tends to get inflated but really it's a market that started when instagram didn't have a whole lot of ad formats and they were really selective about which adds were allowed to run on inscribed. This was when there still growing platform but they had a massive audience. You can kind of get around by going straight to the influencer. Hang them to promote your products and it's really grown pretty exponentially since then it's a couple billion dollars now expected to grow pretty significantly over the next few years especially as more commerce moves online and more of that commerce becomes social commerce and is conducted through the social networks. So yeah three point. Seven billion dollars this year. That's up from two point. Seven billion dollars the year before that. We're expecting it to be a four point. Six billion dollar industry by twenty twenty three. So there's some of the numbers for thirty four percent growth this year and influence marketing spending story to yes talk is now testing vanishing video feature coretec. Talk stories yes. It is the same as snapchat and instagram. And everyone else gazan buggered. The verge notes that quote stories living in you the added slide oversight bar where you'll be able to see stories posted by accounts you follow on talk for twenty four hours before they are automatically deleted true to tick talks video. I nature is seems stories. Have to be videos. Not still images close quote. There's still no current mention of a wider. Release date what's up is also rolling out vanishing photos and videos feature court view. Once the deletes the media at once it's been seen or after two weeks of it's an open. You can still screen shot. The image uses a message is view. Once because the preview will be hidden and a large number one icon display. Will be there instead. Eric your thoughts. I think ultimately when he talk about any of these social features. It's just that it's a feature. It's something that is software and can be easily recreated the value in something like a snapchat or tick-tock or an instagram is the audience. These services all have massive audiences and increasingly more commerce's happening on them and of course. Advertisers have been spending a lot of money for longtime on something like instagram. And the ad revenue on a snapchat or tick-tock is only growing. And this will just draw more attention and more eyeballs to the service overtime. So ashley king of digital music news had an interesting point. She said vanishing videos are a novel feature but the fear of missing out foam. Oh they inspire make social media feel like a chore. I thought was interesting. Take you got to see the stuff before it disappears and you can't view at your leisure so those interesting take story. Three instagram has begun beta testing ads within its instagram shops. Tab tech crunch as jeremy goldman one of our principal analysts here notes. The ads can be bought through snapchat typical auction model and can include either a single image or a carousel companies. Away and beauty. Some of the folks in the pilot program. Eric will say i think. Facebook and instagram's initiatives around commerce are probably some the most interesting ones that we see. There's an incredible amount of commerce. That happens on these sites already or is tied directly when they bring the point of purchase onto the site itself. They collect user data. They managed the relationship between the consumer. And the retailer. And they're going to really be able to monetize the ad offering here to having ads in the gramshop. Tab is interesting because you know potentially could create a situation where someone who has been shopping for a certain brand. Makeup can be advertised to buy another brand. So very contextual. This business that amazon has become the third largest digital ad zone in the us off of that is we have time for. Thank you so much for joining us. Thank you for having me as always thank. You goes to jillian. Who joined us for the first half of the show. Her final episode. Thanks victoria justice. Show thanks to everyone. This thing took how video interview tomorrow. August seventeenth about digital customer experience reimagining ecommerce and checkout to tiffany raymond head of global consumer advocacy at paypal talks with emarketer editorial director insider intelligence. We mc cats about simulating the in store experience. The speeding up online. Conversions live product expert. Chess most will payment options and more. See you guys tomorrow. Hopefully for the behind the daily mock podcast made possible by metex..
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"But acid. That sounds like a salah so onions. They have an enzyme codes. Lack krim match. Uri begun now that that sounded very acidy. That's only half the word and i'm story already. Struck factors synthase which converts amino acids in the onion into so finnick acid the so finnick acid becomes unstable when the onion is being cut breaks apart into thiose soul for nate. That's the onions odor and sin pro pan trio s oxide as the gas. That makes you feel like those words. I think that you pronounce them one hundred percent correctly and just rolled the time. No struggle i so this is anecdotal but i do feel like when you have sharper nine. You're less likely to get those tears. Really victoria's nodding. So i must be onto something and i also think that like counter height and height is a big part of its. I'm very tall. And i have low counters so i feel like in my new apartment. I don't cry over onions. Because i'm like further away from the cutting board. Okay may sound a little cooler than my solution. Which was i was like. How do you still sell from. Chri onion go-goes thing. Or maybe you could use your those facebook rayban. Smart glass or real. Yep let's be honest so goes they're real thing they look a lot like you're about to play ball but maybe they double maybe bracket buses to this really a real twenty google real thing. They all their wacky. The look like swim like glasses like swimming swim goggles. They probably to get yourself a pack. You can use them for everything there. They come in multiple colors to. It's a fashion statement. Anyway today's topic be to be and beyond so jaylen. Are we talking about. Beat beat today. This zero structure for this episode is jillions last episode. It's she's gonna tell us exactly all about what she thinks are the most important couple of themes to think about. Nb to be now she's leaving us is passing gift to us what we need to focus on in the next six months and beyond so jillian where we start. I mean. there's a lot of places to start. I think to give us a little structure. I think maybe we could start with my final remorse that publish what thing. It's like two weeks ago and it's a report. That's very near and dear to my heart because i've written it four times since i've been here and it's the basically the report that summarizes our emarketer forecasts on us to be advertising and this year so we have some new estimates that are super exciting. And i'll go through a few of the main highlights. But i think we started this forecast like i said i think four years ago even more than that at the end of two thousand seventeen not even knowing if we'd be able to get an estimate for any sort of market sizing for this space. There's like hardly any data on what to do with their advertising which has always been a challenge for me in this role but also something exciting. Because it's like knowing that the work that i am doing is really adding value because there's nothing else out there you know it's like oh so and this has become the standard honestly for the industry to really benchmark themselves and how the ad market is growing. So i'll give a couple of i guess highlights so this is a july twenty twenty one number and according to our estimates in twenty twenty three. So we're looking out two years ahead. Usb digital ad spending will near the fifteen billion dollar threshold and that's super exciting because if we look back to the beginning of our forecasting period in twenty eighteen this is pre cova. Did bb's were just spending like just over five billion so that means in the last six years from two thousand eighteen to twenty twenty three. It's going to triple in size the ad market. And that's really talking about. Like what do i want to talk about with bb. It's been that since. I joined emarketer at the end of two thousand fifteen. I just been able to witness so much exciting. Transformation in how. B2b's go to market and how they reach their audiences and they've really just started using digital in a way that you know. I don't think i ever anticipated. Even as i've been writing forward looking analysis all these years i mean. Let's talk about. I mean we go to about the pandemic right. so we've seen this focus from pre pines. I make up so now into the future. But how is the pandemic effects. A couple of things you could point to in terms of how the pandemic affected to be outspent. Yeah no so. We actually updated this forecast in the middle of twenty twenty so kind of in the thick of kovin and at the time the b. two b. digital ad market was one of the only bright spots which is a term. I hate to use when referencing anything about pandemic but it wasn't area that actually grew. And that's because. I mean we've talked about this. So many times marcus. Virtual events were kind of ad. I mean physical events. Were out of the equation. Which led to a lot of virtual events and it also just led to a transformation of the way that bdb's connect with their audiences and digital ads became a prime way for bb marketers to try to connect with their audiences in a new way because they were limited due to the pandemic so last year in our august. Twenty twenty update. We said that. Us be digital ad spending would grow twenty two point six percent in two thousand twenty and this year when we revised our update. We actually said that it was even more than that and that last year the ad market grew by thirty two point five percent and so this is just really great growth like really great growth so basically it went from six point five five billion in twenty nineteen preko vid to eight point six eight billion in twenty twenty and then this year there were still really strong growth. Twenty four point nine percent growth according to our most recent forecasts. So that's even more than what we thought. The growth would be last year for twenty twenty and we crossed the ten billion dollar threshold this year to ten point. Eight four billion so. It's just a really exciting time for the market and that honestly it's really hard for me to walk away from this forecast because if something that i just loved doing and i it's been so exciting for me to see just how like the real maturation ation and that's been happening in the space. But it's also yes. Marcus really really been driven by the pandemic. Yes changed the ways that bb's advertise and that's also reflective when we think about like the traditional split to 'cause i talked about how in twenty twenty three digital is going to be almost fifteen billion and traditional is going to be nearly the theme at fifteen point seven eight billion so we're getting to that inflection point. We're not there to me. Is the twenty nine pre pandemic to be digital ad spending accounted for thirty percent basically thirty percent of the total of bt spending was digital phosphor to twenty twenty three which is just four short years and it's nearly half. Yeah the west heading in your opinion. Does that start a flat out eventually or is it going to just keep eating up the total obesity ad spending market. I love that question. So i have to say the party. Line is it's beyond our forecasting periods. So we don't have a specific number. But i can say given the trends and this is a forecast that i work really closely with heater volley who our listeners. Obviously no well. And peter and i are confident that yes that threshold that tipping point will be crossed in twenty twenty four and digital will continue to gain share it. We don't know the exact percentages at this point. It's too far out to really forecasts. But i think the main takeaway is that you know. The long-term transformation of bb's using digital ads is here. The pandemic has fueled it and not the trajectory is going to continue to go in that direction so dependent pandemic acceleration not going away. It will not reverse itself and digital ads will continue to be a major part of the beebe medium x. Moving forward right said moving forward. I mean right. Now we've got as you mentioned. Eleven billion dollars in two thousand hundred twenty three closer to fifteen billion dollars. What's behind those digital obesity ad others today. And how will that change in. The future will be the same types of advertising in the future shift. Love it so. This is another really exciting part of this forecast this year. Which so every year that we've done it. We've basically tried to get more information so last year we broke up industries which was a really big thing at the time and this year peter and i were like oh my gosh we really really hope we can get some sort of format breakdown and we did. We have a number for be to be display and for be to be search. So i mean the main story there is basically like display is growing much faster than search at this point so twenty twenty one. Bb display is less than half of the total usb to be digital ad market. It's forty seven percent and search is forty nine point five percent so search is still a little bit higher but like i said to be display is growing faster so by twenty twenty three display going to overtake search in terms of share display. We'll have exactly fifty percent of that just less than fifteen billion dollar number and search will have forty seven percent of the market. There's an other. They are too which is super small. That includes a few other different types of formats that we don't really break out there but that's why those two they doesn't exactly add up to one hundred. Why why is display to tip the scales in his favor. Come twenty twenty three. Yeah i mean so first of all i. The headline that searches losing. Share doesn't mean that search is not going to be growing year over year even this year it's growing nineteen point five percent. It'll grow fourteen point one percent next year. It'll still grow eleven point. Nine percent in two thousand twenty three searches a very strong avenue that the advertisers should be playing in for variety of reasons. Right it helps them. Target the right. Keywords it helps them really get a better cost per click depending on the keywords that they're bidding on and it also helps them really meet buyers that are showing intent because searching for the product right or their service or the company but display is growing much faster. A big part of that is driven by legden. Lincoln is the largest player in to display. It's not bigger than search and actually this year it's gonna make up thirty two percent of the five billion that's spent on display and then we also we don't have specific breakouts for other display channels but display includes all other social so facebook twitter. It also includes see tv. It includes audio set. Includes podcast which i mean. We're very familiar as our listeners. How you know are a lot of advertisers that are using that avenue to reach their buyers and then it also includes the like trade publications and consumer publications like a wall street journal that also has a business audience and those are being used very heavily because of the pandemic and it includes virtual event sponsorship and webinar sponsorship. So there's a lot of things that make up the sum of display and b. To bs are really seeing the value in all of that and some of it's driven by the pandemic and some of it's also just a continuation of where they've been putting dollars since basically i started covering the space in two thousand fifteen Yeah you mentioned that that league in. Us linked to be to be displayed revenue. Incredibly resilience is going to capture about third of the be display ad spending linked in in twenty twenty nineteen hold onto that third through our forecast into twenty twenty three as the dodgers continue to cup year on year linked in jillian. What be to be ad formats. Are you most excited about. And why i mean. I we linked then i think is a really great avenue and i know that we were just talking about it but i think is the cookie deprecate. I think that be. Advertisers are going to have a harder time playing in the open web and i think going to a trusted publisher a walled garden. That has a lot of vetted first. Party data is is a very attractive proposition for an advertiser isn't going to lincoln next. No does it sound like. I know that'll that'll be my my new home. Who knows maybe in the future. But not this time around. And then also i think see. Tv is another really powerful format again because of cookie deprecation. That's coming up. Bb's don't spend a ton there. We don't have an exact number but we know it's a very small portion right now of display but it's a growing portion year-over-year other things gillian welch for us. Well should be focused. Should we be on be wise. You know so. I think something that has been exciting for me to watch since i joined and in all of my coverage has been how to bees have really short up. You know how how they think. About performance marketing how they think about targeting their audiences and there's a lot of trends that have coalesced. They think over the last six years in in my experience as an analyst so we have things like account based marketing. When i first started it was like a bus term. It was something that a couple of random people were talking about mainly driven by the vendors that are out there who are trying to get market share and talk about. Why be to be need to be doing it. And it's really become mainstream and a big part of of what drives account based marketing is the use of that our data of clean data of more accurate data. And not something that be to be have really really been focused on as they think about how to reach the right target audience and not just kind of spraying and praying to like their mailing lists and hoping that it gets in front of the right person right. So that's exciting to me but what's interesting and now it's like as we look forward right. B2b's are so into that road. That i feel like some of them have lost sight of the importance of brand marketing of the importance of really good storytelling. And i'm kind of seeing a renaissance. A bit when it comes to be to be branding. And i think the goal will be over. The next couple of years is to find the right balance of art and science. And how do i continue to do. Really performance marketing. How do i go after the accounts that matter that will give me a high lifetime value that are showing intent. But how am. I also making sure that the beginning of my funnel or the beginning of my life cycle whatever word you want to use that at that juncture that they're still really strong brand presence at. There's really strong thought leadership and that we're we have a strong public relations strategy that all of that is still part of the marketing value chain. Because i think b2b's have lost a little bit of that as they've been so focused on building their tech stack and making sure they're creating personalized. Keaton's is so finding the way to balance both of those two. I think will be the key to successful. Vdb brands moving forward. So we lose jillian unfortunately but Research lives on on pro on octa dot com. If you're a per subscriber you can check it out. Account based strategies in twenty twenty the fundamentals of maturing an abm practice was april twenty twenty reports jillian fill in the blank for me the biggest challenge for marketers in twenty twenty. Two will be yeah. I love that You mentioned that. abm report. And i actually wrote that. I well i did. The research pre-coded that i root it in a covert world in a very beginning of a very hectic cova world and i think the learning there and something that. Bdb's need to think about in twenty twenty two and beyond is that in many cases it costs. A lot of money takes a lot of time to set up your systems to do the audience research to come up with your strategy and in many cases. Sometimes it's easy to just rest on it and leave it as a set it in forget it. It's like oh we identified this audience and and that's all we need to do but b2b's needs to be a little bit more. You can be real time because then you'll never get anything done but have regular check ins on. Is this data still right. Is this audience still right. Am i going after. The right account is the content. That i'm putting in front of that. Audience still correct so just being mindful of maintaining the strategy. And making sure that it's still working and performing. And in that case i think measurement is going to be the biggest piece like. B2b's totally lad when it comes to their use of attribution model compared to their consumer counterpart so figuring out how to close the loop there an eatery on what's happening is something that b2b's need to be paying attention to and if you're not doing it now start doing it next week after labor day take the summer off but listen to right now for for the first half of the show. It's time now for the halftime report where we summarize the key takeaways from lead story in hand for the seconds. Jillian give us one. Maybe two takeaways if you want to From the first half for those folks listening yeah. I mean this is my final moment often gift. I would say that. I'm really excited to see what emarketer insider intelligence continues to do with my coverage area. I think that there are so much. That's ahead and my new company is a client. So i'm excited to be on the other end and stay in orbit and see what greet research is produced by whoever comes in and fills my shoes. I don't wanna be that person jillian. Thank you so so so so much for everything for being on the show for making. The poll cost what is for being fantastic colleague friend. Plenty of chess in the office and out thank you so much. Thank you on behalf of victoria. Who edits the show. Thank you on behalf of the whole contents. Yo team. i know you've done plenty of stuff as well. And then if i have the authority to do this but thank you on behalf of the company. I'll take it mark. Thank you thank you so much such a pleasure and now i'll be listening so don't let me down me out. I mean i know him no mark. Let's be like the occasional shoutout. We'll go you go you out. You have not forgotten him how we definitely want to forget you. Thanks again folks. Listening in you can follow jillian leak tin if you want to continue to learn from jillian nc l. She's up to in the next chapter of her career. It's story time now for in other news. Prophetic word.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"In two thousand nineteen that makes this fine fourteen times larger one four times larger than that previous record mark. Gearan analyst associate analysts. Here inside your intelligence was not a context. Luxembourg's fine would represent roughly four percent of amazon's prophet. Just the prophet four percent of the prophet twenty one billion dollars in twenty twenty and merely zero point two percent of the three hundred ninety six billion in sales the wall street journal story. Three roku stock found nine points last week. That's because it streaming hours have fallen and roku account growth missed analyst expectations insider intelligence principal analyst. Jeremy goldman roku accounts came in at fifty. Six million analysts had been hoping for about million more. Meanwhile fox's avio de advertising video on demand streaming service to be hosted nearly one billion hours of total viewing time in q to have a landmark milestone for the company. Eric what has been your reaction to the qc results of both roku and to and to be clear roku viewing hours decline sequentially. But we're still up about twenty percent or so year on year so it's no really strong growth for the industry. This is compared to tv which is showing declines from twenty twenty year over year. So it's still really strong. The what. I want to make mention of those that something like a roku which is a very large service. Just like netflix. Or hulu might start to see a little bit of seasonality in their viewership trends instead of canvas up into the right grow just because they're becoming large in there running into some basic consumer habits. If that makes sense when you go from q one which is winter into cue two which is the spring summer people like to spend more time outside the other thing of course to that we are seeing vaccines get in wide deployment so that could also be putting. We'll damper on growth in terms of how much time people are spending watching tv. Which if you ask me is probably a good thing need to get outside a little bit more safely of course safely but any thoughts on to be at this point to be in pluto are their growth is quite frankly incredible over the past couple of years with pluto projecting billion dollars in ad revenues which is about a year ahead of schedule compared to the last guidance and our previous estimates for march two bs right behind them once owned by viacom the others robot com. Cbs's others by fox but very similar services. There's a huge huge opportunity for growth. They're both in terms of viewership and ad revenues. So that's it for this episode. Thank you the hanging out. Yeah thanks for having me. Of course thanks to victoria. She edits the show. Thanks everyone for listening. See you guys tomorrow. Hopefully for the behind the them as weekly listen you multiple made possible by metex..
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"We don't know exactly how it's going to turn out but we'll show really really strong growth as we move forward over the next couple of years. When would you expect amazon. To explicitly breakout amazon ad revenue. That means of getting to the point. Now where it's you know. He's bigger than the physical store styles. It's you know about as much as they make in subscription services business that prime business over half that of of aws. Do you expect to see that in the next couple of quarters. Not in the next couple of quarters probably in the next couple years okay. This is something that is so tied to their retail business that they are making decisions on the two together. An amazon did go through pretty big change in their financial reporting a couple years. Back to reclassify yes. Some payments at suppliers were making to them for you know better you know appearance in search results on they reclassified that from like a contra you know a reduction costs of good sold to ad revenue so like they have gone through some changes in their financial reporting. I i mean this is a really tough question. In general i don't think they will in the near future they progress on long-term but they also have a new ceo so maybe he will change up some the reporting. We've seen that with google aware. They got the new ceo and they serve breaking at youtube. They start breaking out. A google cloud product separately and even going into a little bit more detail into the prophet of the cloud product. So i would assume that what happened. Just went interesting What do we expect to see from amazon advertising wise in keith rink for of this year. Yeah i mean it's it's going to be continued growth. Obviously when you look at the entire digital ad mark the entire market you to was the absolute bottom of the market. So we're expecting that everything's going to decelerate so that eighty eight percent growth rate will likely be lower in keith for we just don't know how much amazon's vivid weird position. Because you know you have some like google who showed a decline in q. Two of last year than very quickly recovered amazon didn't show decline. They continued to grow strongly. It's just a question they probably won't decelerate much off. Eighty eight percent growth. Yawns with you on my. I know that this came in a little bit higher than our estimates for you youtube. So we're updating this in another month or two so okay. We're answers them. So yeah as you mentioned an eleven percent share the digital. Us ditch to ad revenue pie this year. Seven percent compared to facebook's twenty five percents in second place in google infest place with twenty nine percents amazon is continuing to add a shadow eleven percent. This year we'll get to thirteen percent by twenty twenty three and then it will be pretty much exactly half of facebook and almost exactly half of google as well at that point. Peace adams of marketing dive noted that quote..
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"Now that addressed many different audiences. I mentioned that we have this network of over two hundred and fifty thousand partners and they really the radius huge variety there. We've seen influencer marketing. Which i consider to be adjacent industry really coming into the space war. And i think we have a lot of value to add there. Because we've been doing something so similar to influence their marketing for so long. And we've got very good at this and we can apply the skills and the knowledge that we have to that industry to make it more effective. We're seeing on. This is a huge development media sizes traditional. Publishers embraced the channel. In a way that we'd never sold before. I mean i've been in the industry a long time. And we've always tried to engage those types of companies in the space and they often turn their nose up at it but over recent years and then accelerated by the pandemic there now. Investing huge sums in have been teams. That are responsible for us and a lot of them are seeing triple digit growth and investing more and more niche and. That's extremely exciting to see. Yeah that was actually a trend that You know our my colleague here. Audrey schommer reported on in a report for our clients in the spring. She did a report on publishers in commerce really focused on affiliate and one of the big trends that she focused on there was what you just mentioned which is more premium type publishers. Getting much more interested in getting involved in this space. Yeah it's content commerce and it's a great way for these media. Has these mass media sites to complement their other digital advertising income but it's also adding great value to the end user because they're providing content that people like and there's a sort of.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"Beliefs that we've long held at the value. That we offer the sustainability of it. The roi that we generate at have really come to the fore because purity infinite marketing. It's really a by sales. Everything is monetize on pure sales and so it's been a safe haven for advertisers to invest in and develop at a time when they want to make sure that their marketing efficient and effective. Hi everyone it's wednesday august eleven. Thanks for listening to the behind. The numbers add platform and emarketer. Podcast made possible by v tax. I'm.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"Just sticking out to look a lot of different stuff like some of the stuff that they're adding in looking at spotlight so in terms of grading this i actually would give it a just because i think they're falling in line with what you can expect our company that's been around already like you said for nine up to almost ten years at this point. Hey gang it's monday august second. Now's more than list. Welcome to the behind them as daily name. Octopus made possible by be tax marcus. Today i'm joined by one of our forecasting analysts. It's more islam. What's up emarketer. Podcast nation wall. That was quite howdy. today.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"Better results. Because when you're ad finds its audience and context everybody wins super interesting and we're definitely gonna talk about more about context and how that fits in with identity and can be used to target ads but first. Let's talk a little bit about you. So before the show. I shared with you. Emarketer's latest estimates of average daily media consumption by. us adults. So can you tell something to listeners about some your little bit of an outlier whether that's because you consume more or less than the daily average amount so i'm not a big tv which is still massive. Right i'm definitely represented the growth trend of connected. Tv love connected tv right. So i'm watching like all these new apps like local. Now i love. It's like a new local news app or crackle pluto. And i kinda love the way that pluto is creating like new windows like zumo and and other apps where there's kind of like this new kind of like catch up news window right. That happens at night. So i love all those free apps like i'm basically like odds biggest fan and i don't know where am i think be streaming all the olympics. Like off hours right. I convince my founder to start iris. Tv with me instead of being a pro athlete so we'll probably be tuning into a lot of those games. Yeah it was the sport. Water polo must see tv olympic. Water polo that is so interesting. Totally not what. I was expecting you to say what i was expecting but not water polo. Obviously a little bit unusual. That's funny you know so. Many people have mentioned like not necessarily watching that much linear tv anymore. We do estimate that the average adult still watches over three hours of traditional linear. Tv day.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"In other news. Quick word from our sponsor b. tech's retails next competitive threat may come from the business model channel. That didn't even exist a few months ago. This modern dynamic requires companies to adapt quickly pivoting business seemingly overnight something traditional commerce platforms. Just can't support. There's new enterprise commerce platform on the rise. One that's fast flexible and doesn't require nine months in a million dollars to get up and running co two metex bt x dot com slash emarketer markets to learn more folks. We are back today in other news. Positive sentiment growing for ad-supported video. Disney raises the monthly cost of espn plus an peacocking paramount's could be going into national together.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"A similar perspective. That we thought was really interesting. I'm you know. They invested so much in their retail media. business Grew it super fast last year on and we have like a really really positive outlook on on how walmart has pivoted to just really make a lot out of that business since they took it in house. I think it's really interesting. I couldn't agree more. And i think the impact that they're going to have on on the rest of the world of everyone every retailer and everyone who sells retailers. Just is massive. So it's exciting. Yeah super exciting. My last question for you you know i can't not ask you about the future of identity resolution. Which of course is like at the backbone. I assume of all of that measurement marketplace stuff that you were talking about two. Yeah yeah so. We have a bit of a delay on our journey toward the cookie. 'less future after. Google postponed the chrome cookie deprecation as of june. But it's obviously still incredibly important forever ties to be preparing for what's coming next. So what should they be thinking about and doing now and over the next eighteen months. It is a really amazing an important time to defining the future of the internet the whole internet and how we do the value exchange of the open internet which is really free content in return for relevant advertising up to us. That's up to how we execute as an industry right now and so You know while. I totally agree and understand. That many are relieved at not having the pressures of of cookie deprecation from chrome so quickly. It's we can't take our eye off the ball and also we can't ignore the opportunity that we have to make this thing so much better the importance of the initiative that the trade desk has launched but but really has become so much bigger than the trade desk of unified. Eddie to point out isn't just about Upgrading cookies right. It's not. It's not a reaction to those announcements from from google and from from walled gardens. This is an opportunity to really make this thing better. This is an opportunity to capitalize on creating that common currency for the open internet which Improve the experience for advertisers for publishers. in for consumers. I it's integral that we got this conversation right with consumers you know we as an industry have not done a good job explaining the value exchange of the open internet to consumers and you couple that with many of the breaches of trust which really come from the wall gardens to be honest And you have this moment. Where big tack is under at massive scrutiny. And i think you know. Look no. Further than that scrutiny. For the rationale for what the decisions. Google the has recently made but in that context. They're getting the conversation right with consumers about this just as never been more important And so i think you know unified eighty two point now. The future of privacy is integral to everything we're doing and we're building. This is a topic that we take extremely extremely seriously because we have the opportunity with the open internet to do it better than it's ever been done and to to rise all boats and you know there's there's a philosophical question here which is you know. What kind of company are you and. How are you going to contribute to the future of the internet. Are you going to enable or you going to try to control and while it off and we just fundamentally believe that you have to look at this more like government where you know. We really believe in democratizing the internet and allowing for a competitive thriving marketplace in not trying to to wall it off. And that's why unified eighty two point. Oh you know. The fundamental concept of interoperability is. Is there how we all treat that. you know. i think We had joy robbins at our solar more launch and she characteristics this fantastically which is essentially saying urging the publishers at it in the world to not become complacent because of the delay from google but to act now into really think about how we get this right and make it better than it's ever been as one of the early adopters of the massive movement of unified eddie. Two point zero talked about that as a fundamental component to. What better a better internet looks like in the future not an extra two years to sit on your hands but an extra two years to to be thoughtful and strategic and test some new alternatives like you. Id two point. Oh perhaps right yeah. Absolutely everybody talks a lot about the importance of a first party. Data couldn't agree more that that's real a building those assets and leveraging those assets looking at the open internet as a means for leveraging that that asset in the best way you can not you know thinking that the internet will ever be controlled by one party because i think it history has taught us anything. It's the the. Internet is bigger than any one company And so i guess a way to sum that up is to say that we think that open is better and that we can get that right and add that will lead to a better internet for consumers. it'll lead to a better internet for publishers. I wanna also just connect us to something that's really personal and it kind of goes back to when you were asking me about my own media consumption and talked about music and i've heard others talk about this in the realm of journalism in today's current climate. How we fund monetize that content is really a serious thing. We have a tendency in marketing. I think to talk about this as trends and the craziness in the moving targets but right now there's a lot of pressure on the supply chain behind premium content and that's true of music that's true of television and video that's true journalism basically getting that right with the open internet. Is i think the path to continuing to fund these amazing opportunities that we have with music to listen to anything. You want for ten dollars a month then some advertising or or for free advertising or continuing to get the best content from you know streaming and in television that we've ever had or just you know the the free press that you know everything from the washington post to the local publications that hold our institutions accountable fundamentally funding that with relevant advertising with decent. Cpm's is a really serious thing for our society. And so that's why you know the the internet and the tools that empower the open internet like unified at two point. Oh there are a lot bigger than the trade desk there a lot bigger than anything. I can talk about with advertising their fundamental to our future. Honestly yeah no. I totally agree. It's impossible to overstate. How how much those economic incentives do end up influencing all of the content and media that that people are able to consume. Because you know it's either out there or it's not In large part. Because of those incentives. So i think that's a great place to end our conversation on. Unfortunately that's all the time that we have on today's episode of the behind the numbers. Add platform and emarketer. Podcast made possible by v. Tech's dead thank you so much for coming on the show and talking to me about all of these super interesting digital transcendent. It's always so fun and enlightening to talk unical. Thank you for having me. Thank you and thanks all of you for listening. I'll be back next week with the next episode of the ad platform. And i'll give you a little preview. i'll be talking to field. Garth weight of irs tv. And he's also going to be talking a bunch about these same incentives and how important it is to find really high quality media and journalism And in the meantime please continue to let us know what you think at podcast at emarketer dot com thanks..
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"The really mapra point to start with is You know and this is something. Emarketer has reported on done a great job capturing is the acceleration of cord cutting the acceleration of of consumption has just meant that eyeballs are out meaningfully moved and so reach that the concept of reach is forever changed and not going back and so the very important sort of problem statement is the eyeballs aren't where they used to be in order to achieve reach in and speak with key demographics you you can no longer think of connected television. As an add on or an afterthought it's a central component of reaching the audiences you need to speak to and since tv has has been for many marketers the biggest segment of their campaign budget and and has pretty much always been considered the most effective form of of advertising the magnitude of that change in all of the implications in the change required to processes in the breaking down of silos. And also the opportunity to do it better by breaking those silos down the opportunities become holistic frequency capping eliminating this problem of excess frequency. That creates a lot of negative brand sentiment like the number one problem that everyone mentioned when they start talking about c. tv ads. Still at this late day is frequency over frequency. Yeah totally in my in my central rationale and i feel like i explained this to my my mom and my italy. Everybody complains like argue working on that. And i'm like here's the problem. The problem is being bought in silos and via insertion order. The thing that we we are doing and that the big advertisers that we work with Arguing is breaking those silos down Along with rethinking their linear television strategy. Also rethinking how they execute digital premium video streams television us in a way. that's not silo. So that they have the ability to control reach and frequency to optimize to frequency. So that you don't have that that issue and in many ways replicating a lot of the problems of past of digital which were silos and so that's where we see in this world and in in the world of television the best one of the best examples of the value proposition for the open internet where there are no monopolies in intelevision. You know jeff has talked about netflix. Doing an amazing job but only capturing eleven percent ish of screen time. that's an example of how there are so many pieces there's so much fragmentation in television basically the importance of tying it all together. is huge and it's only getting greater as fragmentation increases in as this universe of premium content your golden age of television. I would argue. You know gets better. Yeah no that's really interesting. I'm any anything else that you would call out that. Advertisers are really looking for from see. Tv ads at this point. Anything as far as like. What kind of You know goals they have. I'm curious about that. You took the words out of my mouth that the it sounds like. We're hearing the same stuff. We talked about the importance of being measurable of being data driven being able to tie television advertising and we talked about the most effective advertising history right so this amazing platform of sight sound emotion combined with better targeting and and reach management. You know how do we know that it's working. We're gonna talk more sure about the measurement marketplace that includes new entrance like walmart home depot. The retail data not just retail but offline data. That's coming into the measurement marketplace means that we can now a tight tv advertising alongside the other channels that are being bought with sort of more traditional digital channels to those outcomes to get a real sense of attribution to to get a real sense of optimal channel. Mix and to see what it means to combine channels in in terms of driving those outcomes. And so we've got a lot of case studies on the impact of doing that but a long way of saying we're making tv more measurable And combining it with the other channels that are that are being bought in this increasingly streamed world just means that marketers have a better ability to optimize and drivers alz. Yeah which is obviously really compelling for them and we are gonna talk just a minute about that measurement marketplace and also more about identity. But i just got a quick word from our sponsor b. tax retails next competitive threat may come from a business model or channel. That didn't even exist a few months ago. This modern dynamic requires companies to adapt quickly pivoting business seemingly overnight something traditional commerce platforms. Just can't support this new enterprise commerce platform on the rise when that's fast flexible and doesn't require nine months and a million dollars to get up and running good avi tax. It's the t e x dot com slash emarketer to learn more back with jet and has promised. Let's let's talk a little bit about that measurement marketplace but i wanted to also mention retail media specifically another one of these ultra fast growing digital channels and these retail media platforms have become more important over the past few years but especially so since the pandemic which really just like supercharge the share of retail transactions that were occurring online or at least converting online as opposed to in store so so. What can advertisers get out of using more shopper data to help inform their digital media buying for those who sell products in these retailers the opportunity to optimize derive insights is better than it's ever been and it's it's growing exponentially shopper data. I think has traditionally been available in pretty limited ways. So you had to go. And there's a small number of retail data Coops or a couple retailers who operate sort of Mostly i o based managed service where they control yield and how things are packaged. But what has started to happen. has been those retailers are opening up to things like the trade desk measurement marketplace and and putting that data in the hands of advertisers in their agencies for more agility more flexibility more transparency combining that with things like connected television that we talked about a moment ago. And that hasn't happened ever really. I mean tying that this data for for targeting. So who's buying your products in walmart to measurement. To how many products did we sell that. Were sort of touched and driven by our our tv campaigns. I mean that's that is brand new and the amazing thing is How many retailers are leaning in. I think that you know they've many have seen the success of the amazon ad business. And frankly i think jeff talks about walmart having this institutional epiphany In creating their partnership with the trade desk that i've been really fortunate to be very close to and you know one of the huge advantages that they've created as they're not starting over building. Dsp amazon did right. They're not they're also not gonna do. What many of telcos did and buy a dsp. Totally obliterate their objectivity and create a new walled garden The importance of walmart not creating walled garden to the future of retail media to the future of the open internet. it just can't be overstated..
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"To help. Advertisers and agencies effectively reach their audiences across channels across regions across platforms and devices were a global company. And we work across all these connected channels. We operate a measurement marketplace that allows marketers to measure efficacy of ad campaigns against real business results. So we'll talk a lot more about that. I'm sure but one notable thing that that we've just done is read. We launched so lamar which is the biggest product launch in our history and it's really a a new upgraded platform based on more than two years of engineering and product work and solo. Mars there to try to meet this specific moment for the open internet and for marketers Addressing a bunch of key concerns of this moment things like privacy and secure data on boarding a first party data. The need to connect out marketing to real business growth goals via measurement marketplace increasingly cross-channel executions with the fastest growing and arguably most important platform and connected television and then this rising focused on digital identity Where we'll talk about unified two point. Oh which has been integrated in a new and important way. In all of that sort of packaged in this new user experience which puts goals and and first party data at the forefront of campaign setup. So i'm excited about some of the upgrades we've made recently. But but yeah. Hopefully that gives you some background on who we are and we're going to be talking about like a whole bunch of what you just mentioned in the main part of the show but first let's talk a little bit about you personally before the show i shared with you. Emarketer's latest estimates of average daily media consumption among. us adults. So we wanna know. Where do you fit in. Or i guess i should say. Where do you not fit in. Can you share with listeners. Some media channel where you're an outlier either because you consume more or less than the daily average. Yeah definitely i guess some of the averages in your research were relief and others were the alarm universal experiences. The numbers like combination. Feel better about yourself. Y- totally like you got to watch more tv than that. Come on no. I i think that my my main outliers spotify. I'm a. I'm a music person. Just what spotify and internet of brought to music has been just a revelation And know i was a music major in college. I i now have two kids who i've introduced in a music and you know working on their taste with semi yes really is really streaming. Music is one of my favorite things about the the new world and the internet that we have. Now that's fine. I think you may maybe the first person who's mentioned streaming music stuck out to you. Our estimate is really quite quite small. Just an average of thirteen minutes of time with spotify but that is related to the fact that sort of averaged out across the whole population and all those spotify is the leading streaming music platform. It's still pretty far from penetrating quite the majority of of the us market so it makes sense that the average would be a little bit low. I also i love listening to music. I spent a lot of time way more than thirteen minutes a day. Doing but not on spotify. So i'm i'm bringing that average down i'm rocketed right back up. I'm like i'm like four x probably the average. So don't worry i got a nice nice cool so so let's talk about some of what you've been up to over the past eighteen months or so back in early twenty twenty. I had another guest on this show from the trade desk. Tim sems and i'd love to start off by talking about some of the things that you've learned the trade desk since that time it was actually pre pandemic. So i imagine you've learned a lot because there's been whole bunch going on both out in the world outside and also within our industries since that time so what kind of stands out to you over the past twelve eighteen months as important learnings at the trade desk i. It's it has to be acknowledged how hard it's been for everybody everywhere and in our in our little corner of the world we see how challenging it's been for marketers but a lot of the pressures of the last twelve to eighteen months. I think have Opened up a lot of possibilities for marketers and the way they look at the open internet as a channel for economic growth in recovery and also Obviously a channel for fueling their growth in their success of course applause that we all experienced reinforced. The importance of flexibility in marketing and agility. No one's planning cycles will ever be the same And the importance of channels like programmatic advertising and dsp's like the trade desk. I think only grew and of course. The other thing that happened was everyone is at home. And there's a pause in live sports and everyone's experiencing new economic pressures and the confluence of those events created the acceleration of streaming in streamed content principally. We talk about tv here. On the way that people people's court cutting tripled and quadrupled basically the way people consume media is got more and more digital where we'd been making investments in connected television streaming audio in of course sort of premium display in mobile advertising since the inception of the company and thinking. Hey in a couple of years time everyone will shift here. That thinking was really accelerated and those early bets in those early investments. Were all the more important. And so yeah i mean if anything else it's it's that we've doubled down on those investments we've seen marketers have to really prove under a microscope The value of every dollar spent delivering our ally. I think the pressure from the cfo office has never been greater. And that's really good for data driven measurable advertising right. We have the opportunity to prove and to talk about deriving insights and connect adspend. Took business outcomes in a way. That hasn't been possible and a lot of the traditional forms of advertising. Those things were our early hypothesis. Our our bets on the future and if anything twenty twenty you know painfully in some ways uncomfortably in a way that opened up a lot of possibilities. I think it's bringing us there faster. You know you mentioned flexibility and we saw so much research over the course of sort of that whole endemic period emphasizing. How important flexibility was to advertisers. And like you said massive benefit to digital channels which are way more liquid huge benefits for channel like programmatic where the money's not spent until the impression is actually served. You can move money around. Shift your campaigns around be super nimble like your example live. Sports goes away. What are you going to do. You can redirect those funds much more easily and digital than with linear tv for example so that helped as you mentioned attract more spending to to see tv and you also mentioned this pressure from the c. suite from cfo's. And i do remember research that you at trade desk put out at the end of last year that showed people said they never been under so much pressure including to prove things that they just never really had to prove before that they were working which. I thought that was really interesting. And i've mentioned that data point in a whole bunch of presentations that i've given over.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"Want to chime in on the controversy about benjamin from california so the conspiracy is that There's a a pseudonym benjamin from california that mark is going on debt to complement himself. Now that he's off the show as the question is is benjamin from california real person or is it mark messing with us. So that's the that's the contract controversy. So he says On the controversy about benjamin californian who's kind remarks much appreciated. When i retired few months ago. He is absolutely a real person and not a false identity concocted for the sake of surreptitiously praising myself of course. Marcus and this is insane. You'll have noticed that the phrase benjamin from california is an anagram for a firm. I ran email con job. But that's pure coincidence. Says bass is actually an anagram for that very phrase affirm iran email con job. Benjamin from california. I wonder if mark came up with that on the spot or if he had to rehearse it as well it genius. Now i think you i thought bedrooms a real person. Now i have no idea plot thickens java definitely a contract. He's probably stay tuned. Poku emarketer dot com. If you want to say hi sanderson any thoughts feelings. Questions focused monster dot com. We move now to dinner posse data. This is the part of the show. But we tell you the most interesting thing that we've recently learned you start with tokyo police offers. Why no you've all been waiting for this data point to come through this year the. Us postal service reported on the number of dog attacks. That happened on their postal workers in different cities. Around the us and the city would attract this they. Of course you didn't know of course. Of course they do track this and the honor for the city with the most incidents in. I believe it's twenty twenty was houston texas however what i think is the most important statistic here is not the number of incidents but the number of incidents per capita right and in that sense. The winner is drum. Roll please. cleveland cleveland ohio. Now so if anyone lives in cleveland. Who's listening about we feel your pain. And if you don't live in cleveland but you have friends there's just please think twice before you send them anything in.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"By v. Tech's i'm your host. Principal analyst nicole parent and this is my platform to talk about advertising with some of the smartest and most interesting people. I know joining me to do that. Today is lauren fisher. Vp business intelligence at advertiser perceptions. Hi lauren welcome back on the show nicole. It's so great to be here again. Yeah you know. Longtime listeners may remember lawrence. she hasn't been on the show for a while. She hasn't on the show since she left. Emarketer to join advertiser perceptions and. I'm so thrilled to have her back. We're going to be talking about some of the work that she's been doing researching supply side platforms and identity resolution. But first we're going to have lauren talk about herself and her company a little bit. Can you tell us a little bit more about advertiser perceptions what kinds of companies are your clients. And what's the main problem. You're trying to help them solve sure. So as the name implies were a research firm that helps the largest media companies publishers ad tech firms understand advertiser perceptions how advertisers perceive them and the overall advertising industry in terms of the main problem. We're trying to help them solve its understanding those perceptions on the industry specifically where it's headed but also their companies particular role in it so a lot of our research focuses on helping our clients benchmark their own performance in particular categories like that s s p landscape or the identity landscape for example. Were also helping them understand. The the larger landscape through some of our research focused on topics like connected. Tv and we're also working with some of these clients to develop timely thought leadership on many of these topics. Awesome and we're gonna get into at least two examples that later so it'll be really clear exactly what you're talking about in terms of what you research and what it's all about but first let's talk about you personally a little bit. I like putting people on the spot and making them say something weird about themselves and their media habits so before the show i shared with you. Emarketer's estimates of average daily media consumption among. us adults. Obviously you're super familiar with that forecast that we've been doing for many years. So can you share with listeners. Some media channel where you are an outlier. Whether that's because you consume more or less than the daily average i think overall i would say i'm an outlier in the sense that i probably for many of these don't average the daily amount except for desktop desktop. Was you hours a day from a working perspective. I spend much more time on the desktop. I was curious about the the mobile tyne spent. So i looked at the app. Springtime average anti-mine for this past week was in hour and forty two minutes a day which is well below the average. Really proud of you. I let like i dunno. I guess that's prejudice against mobile. But i'm really proud of you. Laura and that's that's an awesome low number for mobile users. I was. I have to say. I've had weeks where pops up and it's fifty minutes a day which is really. Oh my god. I really now. I feel like a terrible birth. However there was a stat in there which i'd never seen before. How many times you pick up your device. Oh yeah it's terrifying. Leonard and seven times a day so i mean with that. I'm always like how much of that is. Because i'm getting a lot of notifications and looking and like maybe i should consider turning my notifications down versus. How much is it. Because i'm just grabbing my phone and looking at it to check if there's a notification even when there's not and that part is the part that seems messed up that needs me feel a little better certainly the amount of texts i feel like i get a day i probably spend most of my time on email and text on my phone anyway so that would be much more reasonable than on just sitting there. Inglis lee picking up my phone one hundred and seven times a day. I mean i just worry like you know. How many times are you not. I mean not in this meeting that we're having right now but how many times have you in a meeting. And you're you just look and there's nothing there and you're like man. I wish i had a distraction. Well it's become such a reflex rate for so many people you're sitting in your waiting and you have a couple of seconds and you just naturally look at your device. Exactly yeah no. I'm i'm interested in getting that number down as well. I will share that nielsen. Actually release them information earlier this spring where they revised downward pretty significantly what they were putting out for their estimate of time spent with mobile with smartphones because of like a long standing issue with how they were measuring android use that was inaccurate and so we had lowered estimates along with that so just a little tidbit. That smartphone usage is still really high. But it's not quite as high as people were thinking while awesome cool. So let's talk now a little bit about some of the research that you've been doing lately at advertiser perceptions so i know that you've been working on the latest wave of your s s p report on supply side platforms. This has been going on for a while. Can you tell listeners. A little bit about the history of this report and what it looks out. Sure so this is the report that you're referencing. Our latest version was waived seven which means On a biannual basis. This is the seventh iteration of this report. Going back that would put it three four years. This particular report looks at the s s p landscape or serving publishers. In the you ask to get a sense of their programmatic habits and specifically their use of s peace who were they using overall who were they using for header. Bidding are leveraging pm. Pmp's we asked some a lot of questions about who they're considering moving forward and the point with this report is to really get a solid understanding of where the broader landscape is headed but also how the landscape is moving within the competition. Cool so i read a little bit about what you found addicts changer last month. And i won't say. I'm surprised to see that you found google ad manager continues to be the leading s p and really when you asked about respondents preferences if they could just pick one s s p ad manager was way out ahead adoption of other. Sp's is also growing and publishers are working with more more individual ssp's on average over time. Right how would you describe kind of the overall landscape.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"Retail's next competitive threat may come from a business model channel. That didn't even exist a few months ago. This modern dynamic requires companies to adapt quickly pivoting business seemingly overnight something traditional commerce platforms just car support. There's a new enterprise communist platform on the rise one. That's fast flexible. And doesn't require nine months. And the million dollars to get up and running go to be tax bt x dot com slash emarketer to learn more by folks. We are back talking about the world in twenty thirty couple more predictions for you. We have one on time. Spent how people are gonna be spending their time in the media whiled oscar. You the to this one for us. What have you got. What's the we're gonna look like time. Spent wise and twenty thirty. Yes so what we think is by twenty thirty. Seventy five percent of time spent with media will be spent line seventy five percent so just to provide some context with where we are now is currently at sixty one percent. So it'll go up to seventy five. It's a pretty nice increase. Their the other side of the coin just so our listeners will understand is traditional time so that would include things like traditional radio and tv cable satellite. A- right prints of magazines and newspapers and even movies and outdoor seionage things like this account count under the traditional so sixty one percent now with digital that means thirty nine percent with traditional but by twenty thirty we think only a quarter of time will be spent with any of the traditional media and when we say traditional was the majority is it tv and will it be. It is tv right now. Tv makes up about sixty three percent of traditional time. So it's it's almost two three minutes. Yeah that's definitely a major part of the reason why traditional is falling comes from the tv side so we predicted that by twenty thirty. It'll drop to about fifty six percents of traditional time. Okay is so interesting to think about how some of these activities like reading a newspaper transforms from the physical paper to the online paper. And what that does the time spent a story number today saying something like people spend about two or three minutes on the published side reading the us now two or three minute. You bore paper. No one's really spending two with with the paper. You would spend a good chunk of time with it so even those moved online and yes people are still reading it in a different place. The way that they interact with it has changed so so much with digital things happen quicker in some ways like you just said that's a great example even with radio time as well people are looking for more localized news of they might be able to get in a quicker way online. But it's very interesting. I mean what what we're seeing. What we expect is everyone's just internet is everywhere internet of things people accessing their calendars work all of their content platforms. Whether it's audio social video. Not just in mobile. But i think another device is other kind of connected devices. So that'll be big even gaming with jen. The gen z generation. Just so big on gaming. I think time with gaming will increase as well. So it'll be really interesting access ability. We were seeing as people age out. The gen z category ages into adulthood. They're just driving time spent on digital and totally ignoring a lot of these traditional media. Actually if you think about like the younger kids today zimmer's they. They're essentially online all the time right right now these kids but yeah when i saw these numbers seventy five percent i was like oh no. That's crazy but i mean i was like looking internally only and i'm like okay i have to think about the way i spend my media time and i'm like i looked at my iphone and i checked my screen tie and my ideally. I know everyone no actually. I'm actually not. I'm around the average day. Think of what we have. I think i pulled in like four hours and thirty minutes a day which is our coverage. That's yeah but when it's it's such a great point sending because when you think about it. The newspaper is only so big. The magazine is only so big. You can't add ten more pages to it and expect someone's going to read it but the internet is just of endless endless rabbit holes to get sucked into and i do it all the time. I'll start out reading one article and thirty minutes later. I'm into something else and then watching something else in it just balloons over time and you know what you have in physical media is just what it is. It's a cannot be printed again. So i think you see even though you spend that obligatory you know sunday afternoon with a newspaper or some would not. Maybe our demographics but others would you know. That's one hour that you have. It's never going to be a four hour activities and the funny thing about our numbers to is me. Calpers simultaneous time to rate. So it's like it's almost like time spent endless because you could be doing so many different things at once. Yeah rights at bhai simultaneously. You mean if you on your phone. And the tv's on account is an hour for your phone in an hour for the tv. Yeah like yesterday and my husband's gonna kill me. But i compared our screen time and his time was like five hours and he had like two hours of youtube and i was like during the day and like. Weren't you working like listen. I was going to say the millennial generation. Hey we were. We could multitask things. I once but with gen z. We're seeing three things and four things. I want to add to the time on the topic of like i mentioned that is the real increase comes from video time Supplanting kind of the traditional tv. Time and i think that's really while it's coming in all forms of media. That's what's truly shifting that time and we're seeing that with the svod platforms avio de ma'am bullish on them. I think that that's where a lot of that will shift right in terms of video time right so really quickly before. I lost trends. What is behind that. Seventy five percent digital twenty-five percent traditional. Because do we think it is. Oh people are just gonna watch this tv. They're going to read less newspapers. They're going to listen to the radio less. That's just going to go down and really the time doesn't have any more room to go up or do you think. Oh no actually. Social media ceiling has not been reached yet. People were still continued to spend more time watching digital video. What you think is the main driver of this Tipping of the scouse further in favor of digital questions. It's a loaded one. I think it comes both from people spending less time with traditional media but also less users of this media and then as i mentioned it it comes from all sorts of media shift into digital switch to print. It's the radio digital audio but it's definitely the video portion and a lot of that can come on social. It can be the youtube but definitely you know. We're seeing with connected. Tv and as feo diesel subscription platforms ad-supported video platforms and and people just shifting away from pay tv and these subscribed these costly subscriptions that are not flexible to these more flexible options. Were seeing more bundling. I think while prices in nine years will definitely increase. They'll still be a huge gap with that cable. Subscription price. okay is total time. What we at now. Social media time per person twelve hours thirty. Now it's thirteen okay. And there's some overlap. There is well worth keeping in mind but yeah with that total time. There's going to be traditional coming down which allows digital to go up within digital. There's going to be sent implies the certain channels which are gonna benefit more over the next ten years but talking about a comment on total time it is kind of a complete shift right so what we're saying in twenty twenty one. It's we spend about eight hours a day on digital that'll jump to a little over nine and a half hours by twenty thirty but traditional jobs for about five hours and thirteen minutes three hours and forty one.
Spotify acquires Betty Labs, creator of live social audio
"Spotify. Just announced that they're acquiring betty labs the creators of live audio social app record locker room a clubhouse competitor. This focused on sports spotify plans to expand locker room into an enhanced. Live audio experience as they say For more of its creators. And fans. In the coming months ashley commented. The verge writes that as a result of the acquisition locker. Room will stay live in the app store but will be rebranded with a different name in the future on. Irs eventually android where they brought a focus on music culture and sports contents. Spotify says sees live audio as ideal for creators who wants to connect with audiences in real time. Whether that's Two premier an album host a question on session or possibly even perform.
Free Streaming Service Breaks Into Original Content
"Is streaming service out there. That's making moves as of late and if you don't mind watching a few ads here and there you don't have to pay for its content. Either that service is to be. Do you be i which was bought last year by fox for a cool four hundred and forty million. The sale brought around twenty thousand additional titles to the platform and marked. Fox's first foray into the streaming wars to these offerings range from tyler perry films to the nineteen ninety classic ghost so a bit of a mixed bag there as of this writing one of the most popular titles on the app was the two thousand adam sandler movie little nicky nineties. Kids rejoice when the sale of to fox was finalized last march company executives. Were clear they had no plans to produce original content. The verge reported at the time. Don't think of it. As a competitor disney plus netflix's apple tv plus or hulu verge wrote noting that all four of those platforms regularly stream their own content. Well how quickly. Things change bloomberg reported last week that to be is in talks with advertisers about funding yup original tv shows and movies. That didn't take long did it. The move comes after a record. Twenty twenty for the platform which saw usage numbers jumped fifty eight percent. Those growth numbers are pretty attractive to advertisers. To be will make three hundred million in ad revenue this fiscal year according to bloomberg and fox. Cfo steve tomsic said that revenue could grow to one billion dollars in coming years. The nudge for two to explore. Original content may have come from a close competitor. The roku channel which streams free movie shows and live news partnering with outside networks announced. The premiere of its first original series. This month roku got it start building software for smart. Tv's but his leaning into the success of its streaming service roku over fifty million active accounts by the end of twenty twenty according to deadline in the world of streaming services. Much attention is paid to. Well paid services like netflix and users of that platform repeatedly site the lack of ads as its most attractive feature according to emarketer with a free ad supported streaming market growing by leaps and bounds. The question is which of these. Two contenders will emerge victorious. Is there room for both online. Someone go get the popcorn
Social Shopping Platforms Surge, Making Influencers Rich
"From wondering. I'm david brown. And this is business. Wars daily on this thursday march fourth. You know they say. A picture's worth a thousand words. But depending on how many followers you have on instagram. That picture may also be worth a thousand dollars or more. Let me explain a decade ago. Instagram was only a year old but personal style blogs were all the rage. Fashion forward bloggers mostly women but a few men would stuff blog posts with dozens of photos of what they were wearing. But one popular dallas-based blogger. Amber vans had a problem. Her blog was driving significant revenue towards the brand she featured in her photos as readers sought to buy the product she shared but she wasn't making a dime and that felt unfair thus reward style was born benz company. Let's bloggers post links to the outfits in accessories. They wear in their posts and if readers click on those links and buy something. The blogger gets a kickback. Rewards style takes a cut to just two years after it was founded. Several of the companies blogger clientele were pulling in millions of dollars in revenue. Vox reported yes. A million dollars just by posting outfit photos in two thousand fourteen vents turned instagram and created the off. Shoot like to know it. Taking brands and photos with the like to know it. Up the influence or makes money parent company rewards style makes money the brands that are shared make money and all is well and ecommerce land and by. Well i mean really well reward style said its revenue. Last year was one hundred and twenty five million dollars and fashion news outlet business. Fashion reported that the platform is driven over a billion dollars in sales for its retail and brand partners part of reward style. Success can be attributed to that thing. We've all been living through for the past year cove. Nineteen as more people stayed home and on their devices influence or marketing became more prominent. According to the wall street journal and brands that were struggling with pandemic related production delays turned to influencers to hype up potential buyers and more companies are leaning on influencers to sell their products. The share of us marketers using influencers is expected to increase to around seventy two percent by twenty twenty two bad according to a report from research firm emarketer and that means rewards styles rivals are ready shop style which was launched in two thousand. Seven is a fashion focused search engine now partners with thousands of influencers to help them monetize. Their posts shop
Updating The Numbers with eMarketer Co-Founder Geoff Ramsey
"Am so pleased to have as my guest. Jeff ramsey the co founder of emarketer and chief evangelist for insider intelligence. Jeff is a veteran of the attic. She'd your stage and we are going to talk on this podcast about the numbers. You should be paying attention to in the year head and the stories behind those numbers but before we get into jets predictions for the rest of twenty twenty one. I wanted to talk about twenty twenty. We saw so much change because of the pandemic and i'm sure that wreaked havoc on your predictions. Jeff well Yeah twenty. Twenty is year a lot of people would like to forget but we can go back and revisit that certainly in a busy year for our forecasters are forecasters busy themselves with excel spreadsheets Calibrating and then recalibrating numbers at a dizzying pace based on new information. That's coming in and certainly during last year we saw a lot of changes particularly with the consumer and So then ensued a ton of revisions to our projections that would normally last for you know at least eight nine ten twelve fourteen months You know we we were. We were spinning our wheels so fast. It's a wonder we didn't come off the tracks Biggest places where you had to revise those numbers Assure i think the biggest area without doubt was the area of e-commerce and we're gonna get into that in a little bit but if if anybody in the audience is thinking to themselves e commerce you think about about that. We'll think about your activity over the last year. And if you haven't done more door dash or grubhub or i'm not going to the store and never mind that. There's you know a massive winter storm that we're now seeing people are jew. Were just afraid to go to malls all this data and statistics were talking about you. Know people were a lot of most people. Were taking this seriously and mask or not. It was more comfortable. Felt more safe to order from home Whether it be on your desktop laptop or your mobile device so i would say the biggest set of numbers are the biggest changes in our set of numbers were in the e commerce space space and where we netted out to give a kind of a tip of the hat to twenty twenty is ecommerce sales grew by something like thirty two percent in twenty twenty versus twenty nine thousand nine due to the lockdown measures in the fact that we are all self isolated and just to put that into perspective If you look at non ecommerce sales that's that's the that's the the that's like the rhinoceros compared to the flea of ecommerce right but if you look at total retail says we're talking somewhere in the order of almost six trillion dollars right if you look at ninety commerce sales. They slipped by negative Three point two percent in two thousand and twenty. They might grow again predicting grogan this year but it actually slipped by over three percent and yet total commerce. Total retail sales grew why because of e-commerce growing a significant thirty two percent. So we some people said that we have Grown e commerce On original predictions something. We've advanced something like two or three years ahead of where we would normally be an and the trains left attracts. The growth rate is gonna go way way down. It's going to continue to grow some bets. That's the biggest change that we've seen. Yes i can. I can validate that anecdotally. In terms of how much ivan purchasing on amazon as well is kind of a lot of new e commerce stores. I was trying out to get you know farm to table food delivery and that kind of thing personally but that that's where my taste lies and you know you're making me hungry. Zony sales are seeing so many sales are moving to online. It makes me wonder you know one. What does that mean for all these digital advertising companies that kind of our that point right before you hit by And as well as how much time people must be spending online consumers platforms before they go on to you now. Consumed their dinner via door dash. Sir you know what that's a really good place it to really dig into because you know if i were say a a number two area where forecasters had to continually busied themselves. With reaching recalibrating. Numbers was in the area of time spent so let me just puts in perspective on that because i think most of us realize having or locked in an apartment or a house we start to go a little bit stir crazy. So what do we look to. We looked to digital activities to you know suck up our time and so a couple of things with these since cove it. Americans have increased the time that they spend with all media cross online and offline by about an hour and five minutes a day. So it's over thirteen hours a day. We're spending with media now. I do need to put a little caveat there thirteen hours you might be thinking. Wow that's a lot of time. And that's that's half the twenty four hours you know that are in a day. But it includes double-counting for multitasking. 'cause i don't think there's any of us on the planet that don't were we're watching. Tv have another device in our hand. We're doing something else right. And because we never know in the second or nanoseconds time where attention is fleeting from one. St the other way that attention actually lies. We have to double count that figure. So if you're spending an hour watching tv and you're on your mobile phone that whole time we have to double count That that our so it becomes two hours if that makes any sense so we're spending an extra hour a day and almost all of that Ghosts to digital so just to give some perspective before cove it we were spending. This is pretty pretty significant amount. We're spending about half a little over half of our day. Six hours and forty nine minutes a day Doing digital stuff alive. It was mobile. was streaming but then we went from six hours forty nine minutes in two thousand nineteen the pandemic hits and we go up by a an hour and a minute to seven hours and fifty minutes a day with digital And we think that digital time is going to continue to increase by twenty twenty two. We'll be spending eight hours a day with digital which was a little frightening for maybe some parents as they think of their kids. Because this is on average and if you think of kids and teens and it's probably way more than eight hours day so as we net out digital time now counts for roughly sixty percent of adults a total daily time spent with media and another area within within digital of course streaming Were all streaming more and when you think of time spent with streaming whether you thinking connected. Tv's court cutting or cord nevers. That's my favorite. Group is like college students who never will never have paid for a traditional pay. Tv subscription. why would they win. Their parents are basically donating their netflix account to their kids And then you got. Ot subscription activities with netflix amazon prime. And so on so. These numbers really shot way past our original pre covid estimates and so where we netted out. Was it in twenty. Twenty one time spent with digital video will have risen by thirty three minutes or over half an hour per day and so now we're spinning If we're looking at digital video time said about two hours and nineteen minutes And that's up from an hour and forty six minutes and twenty nine thousand nine but just a quick reality check. And then i'll let you jump in here. Reality check is that you might be thinking with all this streaming and so on that people are spending on average more time with digital video than they are with linear tv. But that's not quite yet. The case are estimated that traditional. Tv whether you're watching broadcasts abc cbs. Or you're watching a cable. Channel or direct access is is sixty percent of the time we spend with. A video is with traditional tv
Facebook and Apple's PR war seriously heats up
"Sarah morrison of the verge explains facebook an apple their fight over. Your data is heating up apple's tracking optional mobile operating system. Update is coming to iphones this spring. And you privacy. Preserving features will give us the ability to opt out of being followed around the internet via trackers in that apps facebook which makes of its money from data collected through. Those trackers really. Doesn't like apple's new features now. Facebook is considering suing apple. An apple is digging its heels. Facebook is as a result testing u. Notification to uses about. Apple's privacy
Tech and Purpose Driven Marketing in 2021
"Of tech and purpose driven marketing stuff. So in this holiday series we have been speaking with inside the intelligence analysts and getting their perspectives. On what they expect to see in the coming year. Twenty twenty one while they're paying close attention to and why victoria what heading into the new year. Are you paying attention to unfortunately. Or fortunately i think the pandemic is going to be driving a lot of the things that we see going. Into the next year one of them is the acceleration of technology integration and a lot of the technologies that i've been focusing on our following for the past couple of years have sort of been bubbling along at their own at their own pace since some of them have been more popular than others out. But i think next year is going to be a year. This is partly fueled by the pandemic when we're going to see some of these technologies start to converge in a very big way for instance five g which we've been hearing about for several years. We finally have some phones hitting the market that are five g phones. We have some carriers that are rolling out five g networks so now we're going to start to see them pairing some of that five g service with some of these other technologies like augmented reality virtual reality artificial intelligence the internet of things as all these different things that we're we've been sort of abstractly writing about for the past couple of years are going to collide Starting this year and the five g service may be isn't going to necessarily be the fastest or it's not gonna be everything that we've been promised we're hearing about that. It is going to start to be improvement. And we're going to start to see companies really start to figure out how to put these pieces together to make some substantive improvements in the way. We're living so you mentioned a bunch of technologies that which one do you see being paired with five g. I or which one do you think is the most interesting pairing with five g and enter twenty twenty one interesting what i think five g is going to accelerate. I is probably going to be video. We're going to see a lot of devices. Internet enabled devices mobile devices being able to run video too low video much a download video to watch video in real time streaming video and maybe play games. I think we're going to see that all happening a lot more quickly and then over time we're going to start to see more creative executions of technology. Maybe we'll start to see more augmented reality virtual reality which has really faced a lot of problems because of its leg because of its latency because of the technical limitations. I don't think that's going to catch on in the mainstream necessarily but we may see that for gamers a little bit more. The really interesting thing. I think that's gonna happen. All of these technologies converging at once is going to enable multi modal sensory experiences. So for instance one of the big things. A lot of people like to do during the pandemic has been peleton bikes or magic mirrors or all of these other pieces of home fitness equipment. And soon you're going to be able to work out with your magic mirror or peleton bike potentially be able to use augmented reality. Or maybe even with the bike virtual reality where you're actually riding around in a virtual world listening to your own music maybe from another device or watching some other kind of content. Maybe that's sinking with your wearable device or a health related device within your home. That's monitoring your health. That perhaps your doctors monitoring to all of these things are going to start to become very connected in a in. A seamless way. And we're going to start seeing all of these devices sort of responding to people in more natural ways. Maybe you'll be able to control your peleton with your voice. Or maybe kelly your virtual reality headset where you wanna go next or something like that and we're gonna see more. Natural interactions between
Amazon opens online pharmacy that delivers prescriptions
"Amazon launching an online pharmacy customers will be able to buy prescription medications through a new store on its platform code amazon pharmacy. So now when you're at the doctor you can ask them to send prescriptions to amazon pharmacy. Just like any other retail pharmacy. Like you did before. It accepts quote unquote. Most insurance plans poll amazon launching. An online pharmacy was the points. What could possibly go wrong. There are two aspects of the recode article that used santos marcus that i thought were interesting. One is the fact that a lot of things that we didn't anticipate buying through amazon. Now we do so routinely. So i think that bodes well for prescription drugs being part of that but the other part that concerns me quite a bit is the just the number of knockoffs and how unregulated the amazon marketplace. Seems to be at times mock I would never bet against amazon in anything possible. Hitch in this. Is that the prescription. Drug markets skews toward older consumers. They they're the ones who who need this stuff more and that on average somewhat less comfortable with ecommerce younger people had the a lot of The pandemic learn to deal the e. Oh so that that's favor. But i'd be astonished if this flops blake yet had mark's got it exactly right. It's sort of the logical next step for amazon. Now that the pandemic has gotten older generations. Used to shopping for essentials online so sort of the next step beyond grocery in every other day household essentials and this is the age group that they're going to need if they want this to be successful so i think the time is right. Context on this story is comes about two years after amazon com susan company pill pack for seven hundred million dollars is also made other moves into the health space. Health insurance space amazon. Berkshire hathaway and j. p. morgan chase in twenty. Eighteen launched a joint health care venture code haven. We've yet to see where that's going to go. I'm was prime. Members will of course be able to save money paying for medications generic and off brands without using health insurance which is interesting. that's just chace took hit following the news. Drugstore companies like cvs and drug distributors like cardinal health. This will no doubt as well as vice out of walmart target costco's pharmacy businesses to joe this album praying and sharon tell up the wall street journal noting quote. Most americans still prescriptions at the traditional drugstore. Us prescription drug sales at pharmacies was over three hundred billion dollars in two thousand eighteen coins health research firm. A via nearly four billion prescriptions filled each year in the us in march. Mail order prescriptions. Mail order prescriptions. Were up twenty one percent from the previous giving them a six percent slice of the prescription drug market. Hi shannon lost two years. According to suntrust robinson humphrey. Wasn't there a time not long ago when there were a lot of rumors about amazon getting into not the prescription drug business but healthcare coverage insurance coverage. Am i imagining that. Or i might be the time with the two companies haven joint venture with halfway and j. p. morgan chase. So they got together to basically trying to put together some kind of umbrella coverage for all three companies. And somehow i pulled on everybody's sources provide coverage for all of their employees. I think that might be the thing. Maybe i i guess. I was on the impression that it was more comprehensive than just those companies and that they were basically going to try to roll out like you know obamacare. You know amazon care but yeah whether they were going to roll the roll that out to other companies as some kind of a model yet to be seen but i think with their own folks
Amazon Moves Prime Day, Starting the Holiday Shopping Season Early
"Amazon. Is remaking the retail calendar again. Yes. Again, this year Amazon Prime Day will be held on October thirteenth and fourteenth about three months later than it standard July date prime day. In case somehow you didn't know is Amazon's biggest sales event of the year a much hyped discount bonanza for Amazon prime members as soon as Amazon finally announced its rescheduled date target followed suit not surprisingly target will hold its. Own. Deal days at exactly the same time. Walmart followed shortly after it will hold a gigantic sale for the entire week. Many many other sheep retailers are sure to follow because Amazon Prime Day, which by the way is only five years. Old Is an insanely successful manufactured holiday when Amazon held its first Prime Day in July two thousand fifteen other retailers scoffed the idea July typically more of an for retail sales. Why would any retailer waste time and money trying to get consumers to change entrenched behavior? Well clearly the skeptics were wrong. Lee. Peterson is an analyst with retail consultancy wd partners in Columbus. Ohio as Peterson recounts the history of Prime Day in its first year, the world sat back and did nothing but watch and as they did Amazon stunned everyone in the three and a half trillion dollar industry by going absolutely bananas he told us the numbers were other worldly flat out shocking. But for everyone else it was July he said, well, other retailers could hardly sit back and let that happen again at least not without a fight as Peterson says, it's a necessity borne out of the fire of retail combat, but he adds maybe the right word is retail slaughter. So a few years ago target Walmart and others launched their own massive July sales. It had taken almost no time for Amazon, to turn the dead retail days of July into something, very, very different for the retail world. July effectively became the new back to school launch a month earlier than it had always happened and boy has it been a winner for Amazon. Last year was its biggest ever Amazon doesn't release earnings for Prime Day, but the company claims prime members bought one hundred, seventy, five, million items more than twenty eight teams, Black Friday, and cyber Monday combined as they did this year target and Walmart let Amazon lead scheduled their events to surround prime day whenever Amazon wanted it. July past sleepily this year for obvious pandemic reasons. Now, with the announcement of a mid October Prime Day, the calendar is once again shifting perhaps permanently analysts say the event effectively kicks off the holiday shopping season that used to be marked by Black Friday. Remember the frenzy shopping event that follows thanksgiving, but covert is causing an enormous shift in consumer behavior according to market research firm Alex partners. About half of all shoppers plan to start holiday shopping by Halloween at were earlier this year in effect that firm says the traditional definition of the November December holiday shopping season is now meaningless. What all this means for consumers of course, is a confusing and pledge of deals expect an overwhelming number of ads from all corners, hawking products and categories that have soared because the pandemic at leisure loungewear. Outdoor gear electronic streaming and music subscriptions and homegoods. Of course, anything that entertains US and makes us more comfortable at home. Amazon. Specifically is expected to offer discounts on many of its own products like Echo smart speakers and Amazon music and audible subscriptions. Some of those discounts are already available but also be on the lookout for deals on instagram pots, remote vacuum cleaners, apparel, and TV's to compete. Target is pushing discounts on similar categories of products and also at stellar same day service, which the company has excelled at scaling this year as it has for the last couple of years, target is also pushing the message that customers don't have to be members in order to get steals. It costs about one hundred, twenty dollars a year for prime membership, but that surprise million seem happy to pay. This year Amazon prime is expected to exceed one, hundred, forty million members for the first time more than half of all Americans according to research firm Emarketer. The firm also predicts that Amazon. Will generate a record ten billion dollars in sales on prime day up from an estimated seven billion dollars last year. So we'll target and Walmart do well with their prime day look-alikes. Undoubtedly, they will like Amazon they've grown considerably during the pandemic online sales especially of jumped. But can they truly compete with Amazon Kind of says, Lee Peterson. If Prime Day was a one hundred meter dash, she says Amazon will reach first place in record time about twenty yards later, there'll be second-place success. That bad still.
Apocalyptic Battle for Take-Out Dollars: Uber Eats Pits Star Wars against Star Trek
"A. From wondering David Brown and this is business wars daily on this Wednesday September thirtieth. It's hardly a stretch to say that the pandemic has been delivery services, best friend, take-out meals, or so much more attractive when we're avoiding other people that's meant a surge in revenue for leaders and Hungary rivals Uber Eats and door dash in the second quarter ubereats. Gross delivery bookings totaled almost seven billion dollars a jump of well over one hundred percent from q one. Before we all started eating in as a privately held company door dashes keeping a lot of data to itself but the number of people using dash doubled from ten million last year to twenty million now according to research firm Emarketer. Possibly, to Ubereats Chagrin Jordache became so ubiquitous that it was responsible for more than half of all US meal delivery in April. Wow. That's according to market researcher. Edison Trans last week linked in named DOOR DASH number two on its list of top fifty startups based in part on exuberant hiring plans. The companies expected to go public by the end of the year Uber eats holds about thirty percent of US market share despite their rapid growth neither door dash nor ubereats has yet turned a profit chew on. Then these rivals are employing ever more creative marketing strategies in their efforts to. Become or remain top takeout dog ubereats constructed a quirky ad campaign that celebrates competition itself a sort of Meta Mezei the latest ads featuring unusual rivalry between get this star wars and star Trek. They star none other than Mark Hamill Luke skywalker in star wars and Sir. Patrick Stewart's Star Trek's Captain John Luc Picard they compete ferociously almost grimly in games of air hockey and connect for. But when an uber driver delivers a delectable dish, each breaks the foreboding mood to politely thanked the driver in this Ad. Stewart. Armed with Cricket Bat and Hamill carrying a baseball bat in a dark empty warehouse. Tonight. I'll be eating a Veggie cheeseburger. On Shibata. No tomatoes. Tonight I'll be eating four cheese. Tortellini. With extra tomorrow. Tony. Stewart so it's come to the. Thank you. Proper. Part of what makes the spot? So amusing is that the argument tomato tomato is, of course from the classic George Gershwin. Song, let's call the whole thing off. But of course, neither UBER EATS NOR DOOR DASH is planning to call the whole thing off quite the opposite if takeout became essential in March, it's remaining. So in could see even more growth this winter, a second wave of the virus causes more lockdowns. In Uber Eats case, the company says the campaign celebrating rivalries already been a huge success in Australia Taiwan Japan, where it launched last year and ad featuring Kim Kardashian and a fictional Australian character pushed uber eats brand awareness in Australia two levels quote on par with McDonnell's the company told Ad Week the new Stewart Hamill Lads bring the campaign to the US in Canada but whether the cleverness of ubereats his ad campaign can steal away
More brands than ever are considering podcast advertising
"More brands than ever considering podcast advertising that's according to Cumulus Media and Westwood One have released their annual advertiser perceptions study in the past five years spend intention has grown by nearly four times says the study. Emarketer reckons the US. podcast AD spending will increase by ten percent in two thousand and twenty that don't give any source for that in July the I e put two thousand twenty s predicted revenue increase at fourteen point seven percent. CAST is to sell its own advertising in Australia abruptly but amicably, ending its sales relationship with Nova entertainment's Australian radio broadcaster. pocus movement announced the first set of speakers for podcast movement virtual. The event runs on October nineteen to twenty nine. NPR is back at number one in pod tracks, August US podcasts, publishers, rancor, I heart radio at second place that was still number one for global consumption US unique audience increased by ten percent month on month for the top ten publishes the service only measures participating publishers. spotify shares did by eight point eight percent following Joe. Rogan's debut on the platforms as an article on billboard laying the blame bad press following missing episodes from controversial guests that temporarily wiped four point eight, billion dollars off the company's value that said initial news of the deal in May added fourbillion. So we're probably even. At. My. PODCAST is a new service that aims to make it easy to add your podcasts too many independent podcast directories at once using a simple hook to notify services when a new podcast has been added. Bigfoot has been cited on the barringer website. The audio company has launched their first USB phone for podcast us. It's a condenser. There's no pricing indication as yet and listen to this promo from a new show from Gimblett the Alex Bloomberg. How to save a planet is out now listen wherever you get your pot shots That's weird. No of spotify.
Decline in travel ads hit Google ad revenues
"Google's US ad revenue may take hit this year. According to the research firm Emarketer, the losses are in large part due to the travel industry, which has been battered by the pandemic. It's an extremely unusual situation for Google. The company's overall ad revenue has been growing by double digits every year of its two decade existence, except during the financial crisis of two thousand eight when it only grew eight percent.
Disney's Profit Tumbled in the Second Quarter
"The US the coronavirus fallout for the world's biggest entertainment company is proving costly the crisis constable Disney as much as one point four billion dollars last quarter with nearly every part of its business taking ahead close theme parks accounted for one billion dollars in lost profit well most remain shot to Disney is opening its parks in Shanghai on Monday Eric Hank stram as an analyst at eMarketer willing to open up these parks early in order to preserve revenue by Shanghai Disneyland is a relatively small part of their overall parks business and our parts business in the US still remains closed and likely will remain closed for at least seeing significantly reduced revenue for the foreseeable future overall earnings at Disney plunged by more than half in the first quarter and analysts predict the company will lose hundreds of millions more in the current period shares are down one point eight percent in early
Sponsored ads are a boon for Amazon, but a turn-off for shoppers
"Amazon's fast growing advertising business is becoming a problem for some shoppers more from Cuomo's Greg Herschel's in case you haven't noticed sponsored ads are flooding Amazon search results making it harder to find the product you're looking for the ads now show up at the top the middle and the bottom of its search listings as well as within pages for other products Amazon overtook Microsoft last year is the third largest ad platform in the U. S. according to eMarketer but the ads risk betraying Amazon's customer friendly reputation and irritating shoppers retail consultant Jason Goldberg says showing ads instead of what people are searching for is in his words the best example of Amazon failing to live up to its mission of becoming earth's most customer centric company he says that's not in the shopper's best
Paying For Faster Internet? Here's a Reality Check
"Better faster greener super micro resource-saving server and storage systems with intel zeon scalable processors reduce the cost and environmental impact of your enterprise infrastructure learn more at super micro dot com. This is tech news news briefing. I'm tanya bustos. Reporting from the newsroom in new york and has heavily reported on there is journal platforms actually an in-depth analysis from the wall street journal final as to whether faster internet is better spoiler alert it is not it's part of the journals broadband project. We're looking into it after these tablets facebook will start giving users more control over what data is shared with the site a step toward a pledge of enhanced privacy the options the company is rolling out a feature called off facebook activity which will let users see information that apps and websites gather on them and then send to facebook people can use the tool to prevent that data from being associated with their facebook accounts with part of its new tool facebook will both screen apps for potentially inappropriate data and allow. I users to report any that slip through netflix will keep gaining subscribers in the u._s. But the streaming content company will lose market share as rivals vols like hulu keep bolstering their old platforms emarketer says overall netflix share in the u._s. Streaming market will fall to eighty six point three percent by twenty any twenty three. That's from ninety percent in two thousand fourteen. That's at a projected eighty. Seven percent this year in july netflix reported its first drop in u._s. Users in nearly nearly a decade the journals mica maiden berg breaks it down at wsj.com electronic arts apex legends should still meet its forecast to amir three hundred to four hundred million dollars in net bookings for fiscal twenty twenty. This is despite recent social media backlash read. It shows us that a small sample all of players this week found that most would like the events main feature the ability to compete solo rather than on a team to become permanent. Most respondents also said they a plan to continue playing apex legends and with that e._a. Shares rise one point eight percent coming up the coal tar truth about faster internet and the underlying question is it worth it better faster greener super micro resource savings server and storage systems with intel zeon scalable processors. Here's reduce the cost and environmental impact of your enterprise infrastructure. Learn more at super micro dot com w._s._j. Testing shows typical u. S. households don't use much of their bandwidth while streaming wall street journal studied the internet use of fifty three three of our journalists across the country over a period of months in coordination with researchers at princeton university and the university of chicago the wall street journal's shawnee ramchandran <unk> has more we put a little small computer and of high-powered wifi router and everybody's home and we worked with researchers at the university of chicago and princeton princeton who created the software that would basically study the speeds of big heavy bandwidth streaming applications like netflix that kind of thing and to what we're trying to get at the heart of his do faster speeds give you a better streaming experience because the way that broadband providers sell us us market internet to us a lot of it is around via faster speed so you can have a better better streaming experience at home. We wanted to just test. Is that true. The the study found that beyond speeds of about one hundred megabits per second. You're not gonna see much benefit to getting faster speeds as it pertains to streaming video video. The tests were of the stress variety the results clear what we did was. We had a stress test. Where a bunch which of our journalists streamed seven things at once in their house. <hes> and these are high bandwidth things <hes> live tv streaming services h._b._o. And all all kinds of things and we wanted to see you know how much does this stuff us and at the parts when people were streaming seven things at once they average not more than about out seven megabits per second and here we are being marketed things like one hundred three hundred five hundred a gigabit but we did learn having a faster speed it is technically beneficial. Marginally for important indicators of streaming quality like resolution in startup time having a fast speed only led to marginal benefit for instance for startup delay which is how fast how how long it takes for a video to load after hit play the difference between all the speed. Here's that we had from like fifteen megabits per second to two speeds over two hundred fifty megabits per second we only i saw a difference of less than a second for netflix amazon youtube in terms of startup time so ask yourself. Perhaps is less than a second or fit it. If you ask me kinda you can find the full analysis at wsj.com download the latest episode of the journal to hear more. That's it for the tech news briefing from the newsroom in new york. I'm tanya bustos. Thanks for listening.
Americas Two Largest Newspaper Chains To Merge
"This episode of business wars daily is brought to you by sent pro online from pitney bowes shipping and mailing from your desk is never been simpler than with sent pro online from pitney leabeau's. Try it free for thirty days and get a free ten pound scale when you visit p._b._a. Dot com slash b w daily the <music> from wondering i'm david brown and this is business wars daily on this tuesday august thirteenth the american newspaper the paper industry has been consolidating rapidly for the last fifteen years and shedding journalism jobs as it goes now that consolidation is moving even faster last tweak the parent company of gatehouse media which owns four hundred newspapers announced it will acquire gannett for one point four billion dollars gatehouse in get at are the two biggest newspaper chains in the country. Now they'll become one. It'll keep the gannett name. That's a smart business move. The gannett brand is familiar to many of us. The flagship of its two hundred fifteen papers is u._s._a. Today it also owns the detroit free press tennessee in nashville and hundreds of smaller smaller local papers like the chillicothe gazette in ohio the new giant news organization. We'll have a presence in forty seven states and reach one hundred twenty twenty five million unique visitors according to the washington post one reason behind creating such a mammoth business is to fend off ad sales competition from facebook doc in google which together are expected to bring in fifty one percent of all digital ad dollars. This year predicts the research organization emarketer michael read c._e._o. Gate houses parent company said the merger is intended to quoting here reposition both companies for long term growth and importantly to support quality journalism it will do so in part by focusing on growing digital subscriptions but that long-term financial growth will also come from gate houses traditional method cost-cutting cutting executives have announced that they intend to shrink expenses by two hundred seventy five to three hundred million dollars. That's a large amount considering the size of the deal report the wall street journal. It'll need to impart to pay debt on the high interest loan. The parent company's taking to finance this acquisition more than two thousand. One hundred newspapers newspapers have closed since two thousand four that according to a study by the university of north carolina with this new merger reporters and editors all over the country are bracing for more layoffs. Still some local news leaders see the dealers good news. George stanley editor of nets milwaukee journal sentinel is one of the optimists lists in an email to the news industry trade publication pointer stanley said he believes the experienced gannett exacts who will run the merged company support local news just as he says the news that is essential to our democracy but may well be but it appears challenging as already thin news staffs centipede shrinking even more the deal should close by the end of the year if regulators and shareholders approved in the meantime industry observers are looking to mcclatchy newspapers newspapers and tribune company as the next possible newspaper tie up as the consolidation rolls on from wondering this is business daily. He listened to like our show. Take a second to give us a five star rating and a review on apple podcast. Would you really helps new listener spy and for that we are so. I'm david brown back with you tomorrow. Hello this episode is brought to you by centro. Online from pitney bowes shipping and mailing from your desk has never been simpler than with sent pro online and from pitney bowes with simple online is just click sand and save for as low as four dollars ninety nine cents. That's right four dollars and ninety nine cents a month. Doc send envelopes flats packages right from your p._c. And you were back to business in no time. Try it for free for thirty days and get a free ten pounds scale but only when you visit p._b. Dot com slash b w daily that's p._b. Dot com slash b w daily.
Americans Are Now Spending More Time on Devices Than Watching TV
"A new study says people are spending more time with their phones, and tablets than their TV's when you wake up in the morning, and when you get home from work too rich for your remote or your phone research, firm, emarketer says for the first time this smaller screen now. More dominant daily phone and tablet screen time is now averaging three hours and forty three minutes a day. Eight minutes more than TV time that marks a massive shift just five years ago. People were spending two hours more with their TV than with their mobile devices as for what people are doing on their phones. Emarketer says thirty percent of that time is spent on audio apps. Twenty four percent on social media
Amazon knows what we buy, and it's turning that into a huge ad business
"This marketplace podcast is brought to you by. Indeed, are you hiring with indeed you can post a job in minutes set up screener questions than zero in on your shortlist of qualified candidates using an online dashboard get started today at indeed dot com slash marketplace. That's indeed dot com slash marketplace and buy evident from identity verifications to background checks and everything in between businesses can run accurate and comprehensive verifications easily and securely on a single platform all while minimizing exposure to users personal information. Learn more by visiting evident ID dot com slash tech to sign up and get started today, that's evident ID dot com slash tech. Amazon's information about what we are buying is turning into a really good ad business from American public media. This is marketplace tech demystifying the digital economy. I'm Molly would. You're how there's this sense that if Amazon gets into your line of work, you're in trouble. Well, Hello digital advertising. Amazon has been slowly building up its ad business. Leading brands target ads to people on Amazon dot com, and it's other sites like the live streaming platform twitch IMDB, which it owns and Zappa Zappa's. And then, of course, all across the web. And it's pitch is simple. Amazon is telling advertisers that the best predictor of what you the consumer are going to buy is the stuff. You've already bought a report out today from research firm emarketer says Amazon has been a distant third in digital ads behind Facebook and Google and is starting to look like a dangerous third Monica Pierre is senior forecasting director for emarketer. So over the next year, we expect to Amazon will cross over the fifteen. Billion mark. Meaning that it's definitely gaining share on the top to add selling platforms, both Google and Facebook and gaining over ten percent share in the market, which which will be quite a feat. When we think about not even being, you know, five or six percent in the past couple of years, and then tell me about the data advantage or the the data play that Amazon has I mean, it seems like it's taken people a long time to realize the potential power of Amazon, including maybe Amazon from a business perspective the power of Amazon, knowing what you buy exactly it. And that's really the true differentiator when we think of Amazon and in its competitors. Really? You know, Google certainly knows what we've searched for and Facebook definitely knows what we've liked who are connected to but Amazon. Will know what we bought and for advertisers that are selling products, that's really helpful to know. So this, of course, does rely on any e commerce at business relies on your data. Amazon has a lot of trust right now in with a lot of consumers at a time. When people are getting more mistrustful of the advertising yuko system and how much information it gathers is that a concern for Amazon at all that consumers might say. I didn't know you were gonna use my information this way, right essentially, it comes down to ease of use. And whether the customer is getting what they've asked the platform for and so such as it is with, you know, other platforms Google as long as you're returning the search results that that you're looking for consumers are can be quite forgiving about sharing information. So that's an opportunity, of course for Amazon. On. But it is something that consumers will start to think more and more about the question becomes whether advertisers. See that as a risk math, Monica Pierre, senior forecasting director for emarketer. And she says this realization that real time information about what people are buying might lead to successful ads who thunk right is also pushing other ecommerce companies such as wal mart to build add businesses too. And now for some related links as it happens. Bloomberg had a good story over the weekend about WalMart. And it's add ambitions, you can find that on our website. Marketplace tech dot org. One thing. It says is that WalMart actually has more US customers than Facebook Google or Amazon combined, but just hasn't figured out. How to take all that good information about what people like to buy and turn it into money, but Amazon's rapid growth in terms of advertising, certainly offering a new model. In fact, the story notes that target's grocery chains like Kroger and other brick and mortar stores are starting to make the same pitch to advertisers about how useful their data is for selling ads that get people to actually click and buy it's a super interesting development because it tells you that the race for who's going to win the internet era is definitely not over even though it feels like Facebook and Google have a lock on the whole thing. Sometimes I mean, advertisers are a mercenary bunch. They're looking for something called conversion rates that is the thing where we actually click and by. Instead of just ignoring ads, and if they start getting better conversion by buying out space from WalMart or target or Sears or Domino's pizza. Then all of a sudden Facebook and Google don't make so much money after all, and they're not so invincible, of course, Amazon could just end up being the most invincible of all. But either way the story is not yet written and it's possible that a new chapter is just starting. I'm Ali would. And that's marketplace tech. This is APN. Patrick in Santa Cruz. California wrote to us to say marketplace is an essential element in his life. And that we're helping make him smarter through high quality thought provoking and informative journalism to join Patrick and supporting what we do. Please donate online today at marketplace dot org. Thanks to Patrick and all the marketplace. Investors who make our work possible. This marketplace podcast is brought to you by Tokyo. Athletic making shoes for running walking, fitness and recovery off featuring their economy chromato- box, natural fit and low drop platform. Do your body a favor and visit towpath letting dot com slash tech. Enjoying others who've done their research. Get ten percent off your first pair using promo code tech at checkout on towpath letting dot com T O P O athletic dot com. Promo code tech.