33 Burst results for "Emarketer"
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"So they're leaving their homes for months at a time. That's a great reason to install these sort of home. You know camera systems. So there's a lot of mobility in a lot of reasons as you pointed out Karen, if you're concerned about an elderly parent or relative. That something that's more a function of the pandemic affecting that age group more than other age groups so You know again, more reason to invest in and install those kinds of systems. But then there is the fact that a lot of people simply can afford to or a lot of people are stuck at home twenty, four, seven and they they really don't have any need for that security cameras. So just so many ways that this kind of swirls around. Yeah. One very clear impact of the pandemic that we saw the dates that was in North America, and Western Europe young agree since Civically Sixteen, Thirty Fools in the first half of this year Soren uptick in plans to purchase. And things like that. But will so an uptick in. Of small products said feels like thoughts demographic in particular having suddenly found south spending a lot more time in homes felt like disposable income they did have they wanted to invest that in the home environment and not manifested in small in small comforts. I would say especially for that younger cohort, mean as a trend to watch in continue watch into twenty twenty, one in Beyon- smart home devices despite the survey challenges of qualifying what they are in tracking, how they permeate our lives. Definitely another one we need to continue to chase because of the importance of the smart home in people's lives. And Jason to your point about that age group and Emarketer. We we're obviously a not necessarily a representative sample, but we have a lot of people on our teams who have a lot of people in those age groups who have relocated basically their parents homes you at least temporarily. So that does give them possibly I mean there's still employed and they may have more expendable income. So they clearly would be more likely to be in the market to be shopping for those kinds of technologies. So that's an interesting aspect of this. Let's switch gears and talk about. Media, we spent most of the conversation so far discussing digital platforms and digital devices but obviously. People still consume print media traditional TV, and there's a potion Paul in how much time they spend on those platforms versus how they're shifting to digital. So not surprisingly print media had been in decline already, the pandemic is likely accelerating that. So any thoughts from anyone on that's playing out, and if there are particular areas of interest across the world, say I have a couple of On that, this is overseas, you mentioned the trend that was already in motion it's either being accelerated or at least it hasn't been stops by the pandemic I. Think the there is a new challenge. The names in this space will have to face the one of the strong sentiments come out from the dates that people can more or they say, they can't more about the environment in. Carbon footprint as a result of the pandemic, and if you think about print media in particular, they are having already basil justify themselves in the relevance aspects. I ain't GonNa Future an extra attention will be justifying. The needs of prince distributes a hard copy of something that could be reading consumed digits Anassa, a new dynamic. I think we'll have to wrestle with in the colts isn't yet as a hats.
Fresh update on "emarketer" discussed on Behind the Numbers: eMarketer Podcast
"Okay and I'm back with Brian Weiner to talk more about what's going on with retail media advertising in twenty twenty. Let's. Let's talk about Q. Four. It's you know toward the end of October still pretty early in Q. Four. But what can you tell us just in terms of consumer behavior and advertiser tactics anything different compared to the summer or the first thing is it is being driven by consumers but as being driven by the retailers it, it seems like they're moving holiday season Ford. Prime Day. And other retailers have have have followed suit I. Think one of the things that's going to be really interesting for us. All the to look at is, is that increasing sales in Q. Four or is that just moving the date forward and too early, the towel on any of those things but it certainly created very intense competition much earlier in the quarter than than has ever happened before. So I'd say that's sort of the first thing. The second thing is people are still grappling with this new normal and the fact that our lives have changed. The fact that we're doing this podcast working from home for the hundred and eightieth consecutive day You know that has impacts were still buying things. Professionally. Adapting to the Home Office, we also are trying to social distancing as you look out, it's getting colder most parts of the country, and so we're all trying to figure out how do we utilize our outdoors much longer than we ever had, and you see those sorts of things with home heaters, fire pits, any sorts of things, lighting things that we wouldn't normally buying those volumes and so coming back to availability that's an issue Second thing is, what's things have happened that? It in greater amounts during this pandemic than that happened previously people who bought pats in record numbers and so when you have pets, you also only pet food but you also pets shed and you realize, wow, this is more work than I thought I had anticipated this. So we've seen a huge surge in during Prime Day people buying back backrooms Roomba in particular, and so I think those are things that you would really have to think through those second and third order. to to go about predicting, we're all drinking a lot more coffee and other sorts of things. So we're we're seeing continued kind of surge in that and and and the competition is intense on. You know you mentioned the idea of the new normal ought I'm still of wondering like is that now is that next year what what does that even mean, but we won't ever go back to completely normal about certain things and it is all about figuring out which of these habits stays, which of these things that consumers are shopping for more will they keep shopping for more when we all go back to work in an office eventually? Will that kind of subside again, one of the examples that Actually..
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"You know we've been talking about the streaming wars for long time we've been talking about. Consolidation fragmentation competition. So all of those forces were very very much in effect and we'll continue and it's already interesting to see how Disney plows. For example, has carved out a huge footprint. It's hard to believe that it really has only been in the market for for months not years, but it's already step in step with a lot more mature platforms like an Amazon or Netflix Amazon. So, yes. I think this is a market that was already very much in flux and the trends that are in play will definitely continue. Even if there's you know there's been sort of a spike because of the pandemic. So we'll definitely be interested to see how that evolves one thing that occurred to me as well based partly, but not wholly on personal experience during lockdown is that I think you know so many other. Kinds of entertainment were shut off. People weren't going out I mean certainly in the UK when when we locked down and across a great deal of Europe of course, the people were going out to eat. They weren't going out to the cinema or to the theater concerts on they were insofar as they may still have job the fortunate ones they had more money to spend on something like a a paid for subscription service. That they might not have opted into before at that point was very, very easy to say it's absolutely will sign up this, and even if we've already signed up to one is maybe chiefly for the adults like Netflix's we can do, for example, Disney plus and then we're just covered everyone in the household is happy. A knit is kind of immersive entertainment was amongst the very best I, think for people to be distracted..
Fresh update on "emarketer" discussed on Behind the Numbers: eMarketer Podcast
"Platform does, is it monitor's availability rates across every retailer and that's something that is pretty inconsistent by retailer in pretty inconsistent by Brandon and by product and so yeah. The long answer to your easy question is yeah it's still an issue and you've done some research on this right and how being out of stock can affect brand again, not just in the immediate sale but in terms of your. You know your placement in results on a site like Amazon rate. It's hard to kind of get back to where you were after you do get back in stocks. This is something that. The brands have to really plan for right a hundred percent that there's so many of them. But one of the biggest differences between e common brick and mortar is e COM tends to be algorithm. And so we're you are in the search results. One of the factors is based on what are the likelihood that they think someone's going to purchase your product. And at stock rates is obviously a driver to that but ultimately, share of search share voice are you on page one on mobile is even beyond that are you.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"And we start with mark our winner of the game of the week. It's also the part of the show where we try to. Compensate for for the joke you have. But anyway. Thanks. Very welcome. My data comes from a survey a YouGov. That asked people, how many enemies if any do you have well, and forty four percent of people said none five percents at one eight percents two or three enemies two percents of four or five just four percents said more than five enemies and then thirty six percent said, they don't know. Now one flaw in the surveillance did not specifically distinguish between people you regards enemies and and people who regard you as an enemy so. The Dozens of people who I think is my enemies who don't even know I exist But A. Little hard to say exactly what the numbers mean but the. At how many people they have? No enemies. That, they need to pay more attention. It's gotta be because of the pandemic because how are you supposed to keep your friends close but your enemies closer when we're trying to. Stay away from each other I think in normal times there would be a lot more more adversarial relationships of urology something to all three. What does that mean? That means that you know it's too but it could be someone you'll know sure about two or three one makes sense I know that person doesn't like me and I don't like them enemies. That's law. Do you guys have a nemesis? You probably think you know Yeah Mockus. One to come on this podcast every week. GotTa keep closest. Blake Wego for us, my friend Oh my. Some morning console data from August talking about the declining sports viewership actually among Jen's ears so I think it's pretty telling. So they break it down between gen? Z. millennials and then all adults. So you've got your. Sports fans which tend to be millennials, which was surprising. They index slightly higher than all adults. So fifteen percent of millennials so that they watch sports almost every day compared to thirteen percent of all adults and then Jesse under indexes at eight percent and then casual sports fans who watch sports at least weekly. This is where it starts to get a little bit alarming. I, guess if you're. You're a sports league or in in sports world. So half of millennials watch sports at least weekly but only twenty four percent of Japan's ears watch sports weekly, and then twenty percent of millennials say they don't watch sports at all and thirty nine percent so. Nineteen percentage points thirty nine percent of Gen Z. never watches sports. So I think that the sports industry is really going to have to reckon with that because if you think about how Gen Z. has all of this other short-form entertainment at their fingertips I. Think if you're you know sports where you're going to have to wrestle with. Okay. Are we going to make the? Game faster and more exciting by like implementing new technology and changing the rules in order to try and get Gen Z. to start watching or do we appease the older folks who traditionally do not like change do not like the incorporation of technology into these games and do we risk upsetting them by trying to bring in your viewers I? Think it's going to be interesting. Just think thing to watch and he's sort of look at the generational divide of sports watchers of please appease us. Consuming differently, right I mean, they say down a second time to watch the game then may be getting some highlights maybe they're following certain professional sports players and checking out the stories box scores. So see when you see the ratings declined yes. They're leaving from Washington traditional methods, but that consuming in bite size pieces and otherwise. And Yeah maybe they're gonNA have to lean more into that may show that content is provided for those younger folks with that kind of appetite. All right. Are you so following up on on Mark's advice earlier I. I saw Cook Political reports said that more people have voted in. Texas already voted for trump in two thousand, sixteen altogether side of how many people voting early. That's incredible. Wow. Have voted overrule than voted for him for the state of Texas right in Texas. Wow people are keen does yeah. That's really interesting stat. All right. I've got to forty one dragonflies have six legs, but they can't walk. So you might have seen dragonflies hanging out on the plant or like flying around the ad but they yeah you won't see it just. Strolling along because they've got six legs like other insects but they too weak for them to walk on for lengthy amounts of time. They woke and the final thing was we will life iron man. So inventors around the world would have been trying to construct jet packs for a long time now the past ten years or so but there's one Chapin Brighton. In the UK Brighton Tare. He recently broke the speed record after traveling eighty five miles per hour with jet pack. So we're really close after reading this news I couldn't help mark but picture uche showing up to work. With a pack. So if I get you one for Christmas, would you would you give it a spin? Perhaps not but but the. Of. The old colleague Sean Creamer flew a drone around the office a late in the evening when nobody else is around so So we've had sort of step in that direction yeah. I Miss Sean So we got time for for the weekly listen. Thank you so I guess thank you to Yuri. Glad to be here. Thank you. Bake for having me. Thank you. Mark Butcher congratulations on winning this week Thank you so much. Listening in. If you guys want to actually send in questions, you can email them into US Kasey mocked dot com or read them out on the show if not, and we jokes generous was he was a Monday for the behind the numbers daily any multiple brought by site called have great weekends..
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"Guys welcome to the show. Thanks for joining. Thank you listeners. We have three folks joining us this week we have to familiar voices Mr marked Oliver who is principal analyst covering everything demographics. And of course, Mr Blake drove his our junior social media analyst everybody and we're also joined by special guests. Hey, this week Yuri worms joins the show principle covering everything mobile guess. Hey, buddy. So thanks for joining US jets show for today is as follows we start with story of the week is it foldable phones or we're going to see a second act of sorts in received first one is a question which will try and Then we moved to the game of the week the part of the show where three contestants Montlake inury will try and compete for the championship belts by giving us the best take of four individuals stories to win pretend points we then move to question is also the the show a you email into us. We asked you questions on the show and then finally did a policy day. So the end where we basically just talk a little random trivia we start with the story of the week, is that it for foldable phones in afraid of axios writes that quote folding smartphone releases from Samsung Microsoft, serve the devices starting to carve out a niche as the equivalent of luxury cars. Still up in the APP. is whether these phones and their successes can propel the category novel curiosity into the mainstream and so I want to ask whether they can or not. But let's start by kind of explaining walk foldable phones are out there what kind of form factors are out there you've got the flip phone kind of remember the old school can emotional res a flip phone flipped up basically that but the whole thing becomes one screen is a galaxy Zet was Z. Flip you call second flavor the single screen folding phones the Samsung Galaxy forward you open Out it becomes one big screen, the juice screen, voting phones, Microsoft, surface Giulio, you open it out looks like a book and his two screens, and then there's a couple of other form factors as well, which we're going to discuss throughout the show but as Elizabeth Co of the Wall Street Journal writes affordable phone was supposed to end the smartphone industry but so far it has flopped Eurostar with you as a principal analyst. Have they how foldable phones flopped already I mean the first rollouts did flop they had flimsy resigns there are super expensive so that first generation were. Complete failures other than as concept designs we're sort of getting to second generation right now and those are more successful as designs, but too expensive to really get any sort of major uptake by consumers is at the end of this story I don't think so I think people will still I think the manufacturers will still design these phones in own designs and get the price. points down but they're far from taking off or replacing you know becoming a major category I think it's too early to say that it they will never become a major category, but it's hard to conceive them in their current incarnation is going very far Let's look at some of the reasons why they might not work out why the second acts may file Moscow Wall Street. Journal the highlights a couple of reasons number one people are stuck at home. They don't need a multifunctional gadget on the go at least now maybe they will in the future number, two stores are closed, and so a lot of the Times people could be wooed by these cool phones up-close by handling them. They won't be able to do that and maybe matters more especially. As you're trying introducing you form factor as opposed to the same rectangle. We've had for the last thirteen years since the the first iphone created the smartphone market and number three price urea, which was by this another episode prices massive was wash your thoughts on price where it is now where it needs to come down to for people to even take a glance affordable phone. I mean there are over two thousand dollars for some of these I mean that's exorbitant right? They'd have to get down to where a premium funds are now to be really an consideration loop at all in any sort of mass scale but I think more, it's people have to find a unique use for them to buy him. It's not just a cool form factor. So people are stream. We're going to talk more about streaming video I could see if people are commuting and they want a bigger screen to see what they're watching during your commute having a flip phone to double the size screen might be kind of a cool usage. There might be ways to have a are on them to be pretty cool gaming by. Those uses aren't there yet. So no one's going to pay extra money to get that capability. Now, if you have that capability and people actually want that then I think they'll be able to pay what's the equivalent of a premium phone price to get them. But that's you know that's not the case. Right? This is somewhere between the fourteen hundred dollars and the two thousand dollar mark that sounds like quite an attractive proposition though the idea of opening up your phone and it basically when. You open up some of these phones dead the same size as an ipad many more tablet mark. Blake where do you come down on the flip phone argument argument at this point? Yeah, I think you guys have raised a lot of good points. I just found it really interesting having not done a ton of research on sort of this flip phone two point zero wave that it's being positioned as a luxury product in the market really because I think you know you've got the iphone. As really sort of is really solidly in place as sort of the luxury item and you're seeing that iphones are getting more and more expensive and you're you can correct me if I'm wrong. But that has actually affected consumer interest in buying the latest iphone on because they're getting a lot more expensive. So to have another phone that operates very differently from what folks have been used to as you said, Marcus for the last twelve thirteen years in a market where you know you're not. Going to be able to go to the store and and play with these things and really just sort of get a feel for how they operate. It seems strange to be positioning it in that place in the market where the iphone is is so dominant would you always says about using the bigger screen or the double screen for for gaming for video? That makes a lot of sense whether that's an actual benefit but wanting this been puzzling to keyser's like me of. The smartphone here has been that the willingness of of younger people to to watch over three hour movies on a tiny smart on screen. So I'm not sure there's any sense of urgency. Among younger people who normally would be the most surge interested in technology I think you know urgency on their part to have a beer screen or a double screen. So the it'll be something of a restraining factor I would imagine but but I I I'm not amazed that there's this sense now that you know smartphone that's kind of old hat and one of the articles Santa Down we have to do something to breathe new life into the technology and I mean, the people were bored with the kind of astounding technology.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"We were not ready to forecast that sixty two percents of folks used to read a magazine in twenty. Ten. Now thirty percents of people reading magazines still seventy seven million people also quickly the engagement as well. Engagement being hallowed people spend with papers. We're forecasting average time spent per day reading the newspaper by Americans in two, thousand, ten, forty, five minutes spent. Cruising. Through the paper. That's fallen is now twenty seven minutes. Spent reading reading the paper to. That's not bad. Is it in terms of engagement in terms of time.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"Brought back today in other news was the best way to use stories. INSTAGRAM is trying to catch influences how to disclose when they're being paid for post and which folks have increased the time they spend on social media during the pandemic, the most. Social Media today article notes that some stats indicate that stories usage has now overtaken posts in the regular news feet across major social platforms. The folks at social insider and waved video conducted an analysis of over six hundred and fifty thousand instagram stories and sixty five thousand instagram story ads published between April Two Thousand Nineteen and September twenty twenty they found bunch of things before interesting ones here number one brands should be posting five stories a day to improve retention. Not. The seven to eight a month. They currently are not posting enough not when posting story adds brands are most interested in having people access their website links. Number three most exits happened within the first three stories number four half of all stories videos, and they work a lot better off than images on tap Ford exit rates, and Sparking Conversations Blake g make these findings or there's a lot of good information in there and I would definitely suggest that anybody. WHO's interested in this topic goes in reads Debbie's latest emarketer stories report which I believe is called marketing with stories aptly, but its biggest takeaway here I think is that it doesn't surprise me that you know we see that link clicks are the most common goal among marketers when it comes to stories and I mainly that's being shown in the survey because when people talk about stories out, imagine that nine out of ten times, they're still talking about instagram instagram. Is Obviously, wildly platform and the reason why marketers love stories so much because instagram has historically also been a network where it's very difficult to link externally. So now you have this feature that was obviously, you don't co-opted from snapchat really took off on instagram that added something that not only keeps users engaged with organic brand content of an influencer content very effectively, but it also gives this. You know pretty huge feature where you're looking at a platform that has been. Traditionally very hard to drive traffic to any other expert. A websites story to is is trying to do more to cash influences who FAO to disclose when they are being paid for post reports the BBC following an investigation from the UK's competition and Marcus Authority in September affiliate network Hey, win found the over three quarters of influence our.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"They consider whether quote we're shifting to mobile first faster than we ever could have anticipated close quote. So guys my question is, are we already living in? A mobile first world and in your opinion what have been the most interesting mobile trends since the onset of the coronavirus I think we are living in a mobile first world at the most interesting changes. Since the start a pandemic I think are two fold one is just a lot of older people are turning to mobile I in a way to have them before. A lot of changes were remote medicine have something to do with it. Food ordering ECOMMERCE M-COMMERCE has really increased as a result. So I think in those ways you're seeing people turned to the phones much sooner than they haven't passed not just in regards to desktop, but actually physical shopping physically going out for services. So the pandemic accelerated some transit were happening anyway and probably pushed forward adoptions of things like mobile grocery shopping and digital medicine using your phone straight to a recent INC DOT COM obstacle by Jason Eytan proposes that your next iphone might. Come without any APPS preinstalled. He writes that the European Union is proposing a law that would prohibit device makers from installing own apps when competing versions are available sizing report from the financial. Times this comes in the wake of apple facing a loss of criticism lately over his APP store practices, Mr Eytan Ponders I. Think the most important question here is would having a phone come without any APPS be better for uses guys would think so I think this is a really strange approach to the whole mobile ecosystem issues especially, just because a lot of those services are. Companies who are competing against the in house services offered by Google or apple, which control pretty much the entire smartphone ecosystem together I don't think that this is the solution they would propose or I don't think that these are the changes they're asking for help level the playing field I mean having pre installed software as an advantage, but there's other areas where it seems like it's more clear that apple and Google are sort of using their market power to their own advantage. So for instance, on the Home Pod, the apple has if you're using series still can't use. spotify to control your music or in terms of thinking about the payment system. That's another big change. So this seems like a really strange solution to the problem, and it also seems like if you were going to sort of triage the most impactful things to help even the plainfield or to help make sure that competitors have a fair shot I don't know that this is the way to go a misdemeanor. Dot Com notes that the EU is traditionally far more aggressive when it comes to trust enforcement than we see on this side of the Atlantic. So stay tuned. On that story story three in October ads calling EPA looks at the mobile game monetization options of rewarded video versus in purchases at colonies modern mobile game study show that overwhelming amount of.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"And we start with when the game it was. Mark Mark. Tell us what you have learned recently. Okay. This is from research company called. S W. N. s and they based on a survey of two thousand people in the US have determined that it's going to take the average. American. Seven months to pay the credit card debt the accumulated during the pandemic and just under half of American said, they've relied on credit cards during this period more than they would've liked. So an period where the middle of people who have money at haven't been will spend a because they can't get the stores and a lot of people you know spending money they don't have. A, they don't have it the. Wow. Yeah. I was really happy about how much I'm saving on commuting costs and you know and breakfast in New York City and then when I realized all the stuff that I'm spending money on because you know I've saved this money like I totally blown any savings I made so I will good mouth pull yes. So this is from a YouGov survey of key metrics about streaming video platforms and in the past week leading up to the survey and this comes from variety by the way people were asked which platforms they used whether or Not they were satisfied and which ones are must have, and by far the leader was net. Netflix's used by fifty six percent of respondents over the past week that was more than even youtube more than Amazon eighty one percent satisfaction again blue everyone else out of the water and must have forty six percent which was double. The must have responses for Youtube and pretty much double at least everyone including Amazon's so yeah. A lot of market strengthened staying power there for Netflix's yeah. We from a Yuga YouGov. Yeah, and it was published in variety regret. Blake this new you guys might have heard about this. There's a new Guinness World Record set last month on Instagram, and it was when David Attenborough Host who voiced the narration for planet Earth and other nature documentaries he debuted on Instagram at the end of September. And he got the Guinness World Record for the fastest time to reach one million followers. It only took him four hours and forty four minutes to gain a million followers and it was a record that was previously held by Jennifer Aniston who I think joined in October twenty, nine hundred. So Yeah, David. ATTENBOROUGH. Now's most arguably the most one of the more popular figures on instagram. So good on him and Marcus score one for a for the Brits taking back the record just to put it in context though it took him ninety four years to get to that mark. That's my brothers hero. He's obsessed. You just call him Dave. For raising now is apparently. He was talking about this Guy Dave and then it took me A. Long of it should have to realize referring to David Amber. Dave. I call him Sir Dave as well. You should Jennifer. Aniston. That's just curious I'm surprised it wasn't some other like. She, courting to the article that I'm reading so. Who had held the title David Beckham Pope Francis The Duke Duchess of Sussex. So I I guess you guys seem to be pretty good. It seems like Brits and popes seem to make up. Composition here of record, but there's a serious answer question I think it's because. When a lot of like these like a profile like American celebrities were on Instagram it was a much smaller user base at the point. So they didn't have the potential to sort of like skyrocket to a million dollars just because they probably were you know in from either the ground floor somewhere a lot earlier on show to my man Pope Francis. All right. Very good gents. I'll go to four. First. One is you may have noticed that sometimes cats if you've got one yourself or whether you've heard about or seen on TV will they'll bring a dead mouse into your home and you're like this sometimes, not quite dead. Have you lost your mind? Right? So they bring humans these unquote presents because they think we can't hunt for ourselves. So your has your best interest in mind when they bring you a dead mouse coin to the science in the. Mothers teach their young how to eat their food by bringing home dead or injured pray domestic cats are no different in a modern age of domestic cats. Many female felines have no young too many to pass on the hunting wisdom by leaving a dead animal on the back porch. Your cat is acting out. It's natural law. I thought they just did it because they think we're stupid were they probably also sat and I think in the city is seem this for six days in a row. Fend for self. Yeah. Where where do they think all this food is coming? Over, explains that conundrum and finally this is a kind of very heart warming piece of data. I've always wanted all we inherently like good natured and we inherited social beings and we want to help someone if there is a disaster going on or we. Trying, to you know like look off the number one and take care of ourselves in Instinct Beach, just book it and keep ourselves alive scientists discovering that humans are naturally helpful. It's an old study. But when I came across the my to be apparently is quite well I. Two thousand, six study published in the journal Science found the eighteen month. Old Toddlers would almost always try to help in adults when the little one realize that the GROWNUP was struggling. For example, if an adult is reaching for something, toddler would try to hand it to them or if they saw an adult drop something, they would move to pick it up. This requires both and understanding of others goals. An altruistic motivation to help researchers concluded it does say almost all of them. So there are some monster that. We want to also I wonder how long it takes them to outgrow it because like yeah, exactly. Concerned. If disaster strikes, I'm only going to help that cat that brought me the dead mouse. I'm not going to help anyone else. Good to know pool. Next, on net playing. That's the we go time for today. Thank you so much to my guests. Thank you to pull. Thank you for having me. Thank you, bake. Thank you. Thank you. Mark closer champion of this week's game of the week. Thank you. Jillian who spatially at the top of the show thanks to everyone who took a little time to the Senate. If you want any of your questions, you can email them to us pocus imacs, dot com, or read them out on the show. We'll see you guys on Monday for the behind the daily and Emarketer podcast sponsored by USTA have miraculous weekends. Gaza. High. Bar. Have a good one. And?.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"Clo- in the six one full group research was showing a seven percent of marketing professionals. EXPECT ATTENDANCE AT IMPRESSING EVENTS WON'T GO BACK TO PRE pandemic levels once the health crisis. Subsides nineteen percents us a few expect attendance to return to prior levels and just over half said, live gatherings will likely continue to have a virtual element post pandemic. So Jillian I'll start with you what does the future of events? Alike, let's say the next twelve months I think the mix of all of those things but until infection rates are lower until there's vaccine, I do not think that any corporate event would be hosted or supported by any company like you know I I think eventually things attendance at conferences will return to normal obviously. Could take much longer than twelve months but the real long lasting impact which is pretty much guaranteed at this point is that the infrastructure for online events is going to be put into place and that seems like a pretty easy switch to just keep on even when things do return to normal because you know like it's been said, then you can sell infinitely more tickets and people who are unavailable to attend in person you know have that option and that's pretty much the guarantee I think is that things will eventually go back to. Normal, and you're going to have this sort of added digital product Full I agree with Dan is from wedbush about the fact that this is not necessarily new normal it is temporary, but I think it will be temporary in a very long lasting sort of way and I mean, we have just as a company made a decision that we won't be back in our own offices until June of next year at the earliest when some of these determinations were made several months ago about timeframes, it always seemed shocking like, wow, you really think. Things aren't gonNA come back by then the more this rolls on the more it seems like it's GonNa be a long haul at some point. We are going to go back to people gathering in person albeit with some of the changes that we discussed earlier potential changes but it's yeah, it's just GonNa go on for a long time. Mock. My hunch is that the attendance at these business eventual never quite come back to what it was before is a lot of companies will simply discovered that They can live really nicely without it without spending the money and time on it to the one. One other thing I would I would guess is that the more of comeback of meetings that are best likely survived a professional association and maybe a slower comeback unless we come back for the conduct conferences, they're basically moneymakers accompany the company putting the event on right right Jillian to your point to wrap up the story of the week Montek. Today's July survey mentioned three hundred Marcus suggesting that most Marxist thinking no in person events until the second for twenty, twenty, one also found nearly seventy seven zero seventy percent of folks would only attend online events until a covid nineteen vaccine is produced as time for the story of the week it's time. Now for the game of the week, I quit messages from our sponsor new star. But before that, we say goodbye to Jillian Jill. Thank you so much for joining us. Yeah. Thanks for having me. I'm sorry I can only hang for the first half now. So K. pleasure having you. Kept in check appreciate appreciate it Now time for a word from our sponsor. Yet challenging an officer, the third party cookie is going away. The pandemic is disrupting behavior and privacy is now an expectation, not an option. WINE USTA has launched fabric to provide brands publishes on platforms. The sustainable options they need to future proof bat marketing fabric combines powerful identity based data assets from new stuff, and that trusted partners to solve today's problems and help marketers continued to thrive. You can learn more at fabric dot new star slash t MARKETA that's F. A. B. R. I C. K. Dot N., E. U. S. T. A. R. Slash Emarketer. Back, sign now for the game of the week today's game, what's the point? The show we read our full stories contestants month like an Paul. Tell us what they think is the main takeaway of the story you also guest one point if you go good announcer gets to brilliant Alice's get three points. Each person gets twenty seconds to answer before they head this. Verizon is points off four wins and also gets thirty seconds into the game anything they want or as we call it the last words and we start with twitter and misinformation is our first story marks going to kick us off and that story is this twitter is trying to make it harder for posts. So go viral ahead of the US election in early November by limiting tweets and pointing uses towards credible contents. Uses will also now be directed to a screen that encourages adding some thoughts some of their own. Thoughts before retweeting. Mark. Twitter and misinformation was the point I think that this is a dangerous road they don't WanNa be going down really but partly because there's not always a bright line distinction between simply voicing an opinion and asserting fact but if they're directing people toward what they are as credible content that exposes them maybe to a to losing the protection from liability that that the famous section to thirty of the Communications Act gives them a dust for them. You know dangerously closer to being kind of publisher. Like yeah. I see you know unfortunately I agree with mark. This is might cause more trouble than you know that it's worth because social media platforms already are accused of bias from one side of the political divide or another. And it's GonNa. Be You know very difficult to sort of maintain that neutral stance if people on different sides of politics, start to interpret this as bias so I agree with mark. Pole yeah I agree with both of my colleagues and I also wonder I mean I need to see more details about exactly how these new policies are going to be implemented but it seems like if it's meant to essentially slow down re tweets or slow down the viral spread of re tweets according to The Wall Street Journal article then it's a little bit like being you know a little bit pregnant I mean you're either stopping them or you're not stopping them and it just seems that for somebody who's bent on spewing disinformation on twitter if they have any kind of loophole to do it, that's all it takes is one poisoned apple in the whole bunch These changes from twitter will roll out October twentieth through least the week after the election next story should we be paying attention to trailer according to Kristen Grind of the Wall Street Journal quote trailer aspires to be the homegrown US version of tiktok this edgier and a little bit more grown up. However, there are significant questions over the legitimacy of they use numbers as they claim two, hundred, fifty, million. Downloads and sixty five, million monthly active uses a number of analytics firms dispute these figures Blake, should we be paying more attention to Trillo was the points? Yeah. I mean. The point is that we're GONNA have to get some verified data based on to really confirm these numbers because those are pretty serious numbers I mean those are that's the monthly active user of the more prominent social media platforms but. Terms of you know if I was Tiktok or. Looking to see what the next big APP is going to be. I would be more concerned if I was Tiktok with reels and I'd be more interested in reels. If if I was a user because you've already got a lot of people cross posting on Instagram, that's obviously the largest platform. So I think it's really going to have to do something that's would be pretty astronomical in order for it to break into the competitive space.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"Hi, everyone. It's Wednesday October fourteen. Thanks for listening to the behind the numbers add top form in Emarketer podcast sponsored by New Star. I'm your host principal analysts, Nicole parents, and this is my platform to talk about advertising with some of the smartest people I know. And joining me to do that today are three people from marketers, forecasting team, all of whom just finished working on a joint project update our estimates of US spending I am joined by. Eric. hagstrom forecasting analysts. Hi. Eric. Knows Mwale. Islam junior forecasting analysts, hanes. About to be here and Peter Volley forecasting analysts. Welcome Peter Article. Thank you so much all three of you for coming on the show today to talk about our latest update to our US digital AD spending and our overall US AD spending estimates. So we take a bottom up approach to estimating digital AD spending emarketer. So I thought that we could go through some of the building blocks of our forecast and then talk about. How they add up to the whole, and then at the end, we'll talk about how digital fits into the larger context of other major media. So one of the major components of our digital ad forecast is social networks non-small. Can you go through some of the highlights of what we're expecting for the major social network and their ad revenues and why Surena go Really had a great Q. to dearly driven by direct response ads whereas a lot of alice including. US thought they might struggle because of the economic turndown we had with dependent going on and brands leaving advertising for a good bit. But surprising digits did exceptionally well, facebook on one hand they're expected to grow on Ad Revenue Point four percent for twenty twenty. That's much higher. Than what we ought to do beforehand, which is around six percent drug responsibility helped them out the added about a million new advertisers above nine hundred advertisers until now, and their top advertisers only account for about sixteen percent of advertising base. So they're doing really well instagram within it is expected to grow above thirty percent for twenty twenty so they're doing really well. Also doing what because they're release had to drive conversions for their advertisers idea even attract on brand advertisers during this stuff and we're expecting their avenue to go about sixteen percent for the year statute as well. They'RE GONNA be expected to grow about twenty percents or twenty twenty, and they're gonNA experimental latitude new type of at innovations like dynamic ads first commercial ads snatch. So they're on a good track and we're expecting twitter to want to have a little bit of a stupid decline we're seconds declined about three percent for twenty knots about seven percent by even on that. Now, they had exceptional daily active user growth there monthly daily active users increased by about thirty five percent I think for two and they just rebuilt their ad server, which is gonNA come across as a big benefit going forward Abi helped deliver in track adds a lot better, and so they'll be able to drive a bit better performance and that should lead them to have a big rebound in the next year definitely growing by twenty. Percent Growth for twenty one. So all these big while possession for this year and going forward into the future and we think they'll be driving avenues for a good for years to come. Yes. A you mentioned that a bunch of those performance advertisers were important part of kind of picking up the slack in Q. Two. When may be some brand advertisers pulled back on spending were there any particular categories either facebook or snapchat or pinterest where performance advertisers were especially active? Definitely for statute took performance advertisers such as like own fitness education food, three, mobile banking, those type of things which are really beneficial for a large population which. Jelly at home and they're not going outside and have more time to do that, and they're just GonNa definitely, take advantage of that direct response is also like Peter Gunn to this later on of course, but gaming was a big one over having more time under has a lot more time to game or just use any mobile APP for kind of fun activity in general the of those were on facebook instagram snapchat even on twitter exchanges expecting a lot more downloads with people having so much more time on their hands and you're missing the dig one. There's one more right Go ahead, you can spoil it Sayid Eric. Nods kind of buried lead there. There's also ECOMMERCE. May Have Been One of the answers look. Well we'll talk more about ECOMMERCE, in just a second but but I just want to mention the point that you made small about the number of advertisers on Facebook, and the fact that they added a million additional you when we've talked over the course of the pandemic, about kind of like what might happen at companies like facebook, we talked about how they're highly exposed to small and medium businesses which are really vulnerable in the pandemic to permanent closure but it seems like they still have you know a lot of these small longtime advertisers. So is that like a little healthier than we may be expected also? Think. So definitely like the small business that allowed the addition hat for new outside where a small business and they're really well positioned even beyond any other of social media platforms for attracting that base has they have so many different opportunities venues like you could just have a facebook account facebook page enlists all your products and this year like website their. It information immature and stuff updated there, and obviously now with the instagram being fully available and facebook shops now developing just so much there with ecommerce tools that help small businesses especially those are struggling during the pandemic having their brick and mortar stores closed down they turned to social media and faced with was there as a tool for them and I think that longtime something. That face will continue to take advantage of even with something like let's say we're not talking about right now but we know about the boycott going on even if that continues to turn into something bigger face with one platform I think doesn't have to worry about it because they know they always have that bigger base out there always attract those small business and smaller advertisers. And subdued to expand on yeah. I think just backing up with what nonsmo- was saying is this is really interesting because there's a whole base of small advertisers who facebook has really grown off of, but the same time those advertisers don't have many other places to spend their money and advertise their products given. The low minimum spends on facebook given how easy it is by. Advertising you just email address and credit card allow the other fast-growing parts of the market. These other advertisers can't really take advantage of because of higher minimum spans more complexity mean if you're trying to suddenly start sell things online right now in the middle the pandemic the lights on and you're struggling to keep everything going simplicity and ease of uses a huge huge selling. Point for facebook. Yeah, for sure. So let's go ahead and talk more about ECOMMERCE now, Eric, another one of the big pieces of our forecast in the past few years has been Amazon which became the third-biggest digital ad seller in the US back in twenty eighteen the channel shift of retail from brick and mortar to e commerce has been one of those things that was. Really accelerated by the pandemic, an Amazon as reported some incredibly strong results this year. So Eric, can you give us an update on our outlook for Amazon's AD business and also some of the new breakouts that we did.
Which Prime Day sale should you shop?
"To cash in on Amazon's Prime day, it was one of the biggest shopping days of the year, and Shelly Adler says they're doing it pretty early. This time is on Prime Day was supposed to be in July. But due to the pandemic, it's today and tomorrow trying to keep up. Walmart best buy and target are also offering online deals over the same 48 hours. There's good reason for the early start. Retailers are concerned that a rush of online orders later could lead to shipping delays in November and December, and stores want to avoid big crowds during the pandemic market research firm eMarketer expects Amazon to bring in $9.9 billion in sales around the world during the two day event. That would be up 43% from last year, I'd surely antler and I've got an
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"So it is down a fair amount Ross. You'd also been reading some speculation that some of this is due to I love the political commentary or social movement stuff that you're seeing as povey NBA. A lot of chatter on twitter and like in local newspapers like the columnist for the Nebraska. Hometown paper that my parents read labs about this a lot. But I I just don't really buy into that because the ratings are also down in these other sports. It's a convenient way to to say, oh, they're doing something I don't like they're making a stand therefore they're taking but we've already laid out about eight or nine reasons why all sports are being affected right now not just the NBA but. That's something that's happening in sports media. Twitter's you see in that accusation a lot I mean, the election as a whole saw data point earlier that said that the two thousand sixteen election there was a fourteen percent drop in NFL ratings at Tony Sixteen that was pretty much the main sport at that time. So you know politics I think the election as a whole is definitely has always had an effect kind of so maybe we should give it a twenty twenty, a little bit of pass. The. Pandemic, news. meteoroid on state was showing that most top brands that advertise with the NBA. NHL Mlb. Games ready to continue their marketing activities. Once things came back but NFL Games made up forty seven of the top fifty, forty seven out of fifty of a top telecasts last year according to Nielsen data cited by CNBC. So this is the NFL season viewership Ronnie a couple of weeks into the season but NFL's ratings for the twenty twenty season. We're down just five percents year on year with viewership increasing each week leagues overruled deliveries through week three. So week one through three average to about fifty million viewers representing a five percents year on year. Percents your thoughts on how the NFL's done so far I mean that five percent dip isn't too far off from the expected dip in total pay-tv households. You know obviously not one to one, but it's kind of interesting that they're pretty close. Yeah. Well, I mean on that Eric Speaking of pay TV. What are we seeing with regards to court cussing because sports that huge factor with people with The Gospel. Subscribing to pay TV the most important factor according to a study from March to June by a media consulting firm, we mentioned the civic science things that news is actually the main reason thirty percents of that three thousand Samples Sang. News live. Sports had twenty two percents of bit behind that. But regardless is this sore it's news. Both have been affected this year someone in some way shape. Or form the Sheriff People Eric who said they cut the cord from q two to three coin to this study from civic science went from thirty to thirty, five percent. So a slight increase, the share of those considering cussing tick down the bit how do we expect to the current sports scheduling to affect code cussing cord cutting is really driven by a number of things including sports scheduling I would. Say That's actually more of a minor thing to keep in mind but you know we are expecting about a seven and a half percent dip in traditional pay TV households this year an even when you add back in Kinda, the VP's your Hulu with.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"Media. Raider close quote let's go through some of these leagues including the NFL of course but we start with the NBA so Jimmy Trainer of sports illustrated lists the numbers for the first couple of games in the NBA finals, and so we're going to take just the first three games for now. So I we games the NBA finals between the heat and a my Lakers game One seven point four million viewers game to six point one million viewers game three five point nine million viewers. So basically, Games one, two, three, it was between six to seven million viewers and he knows that those numbers are for game two three are all time lows for the NBA Finals for context says game to took place on a Friday night the NBA Never Plays Finals Games on Friday nights because viewership for Friday's is terrible and game three to place on a Sunday night going head to head with the NFL which obviously normally doesn't do. He says, the real issue is that the first game drew seven million viewers last year's finals between the warriors and raptors. Fifteen million viewers guys was he make these NBA finals numbers? Well, there's a ton of different things going on first off. As you mentioned, these Games are going up against the NFL they're going against up against Friday nights they're going up against. All these other sports including a the MLB playoffs as well. So there's just a lot of competition right now right college football. Yeah, and at the same time to receive increased cord cutting, you know there's fewer people who have access to pay TV that's required to watch these games. So there's really just a whole group of things and not to mention that we're in the middle. Of election and they're also going up against various you know debates and just general news stories as well. Right? Right. Yeah. For me it's a couple other things as well. I think it's definitely covid related just people's routines going used to be going to work coming home you know having dinner spending time with family watching the game everything is just been flipped and everyone's routines are. Just, so different now that it's people might be watching television when they can or when they're able to less. So you know about sitting down after meal and watching the big game at the end of the night something like that. So that's playing. That's a big part of it as well I. also think maybe you guys disagree with this but having no fans in the stadium. It just makes it feel like the Games aren't as important or there's something about it that might be turning people off a little bit. It's definitely lots compelling fans. Yeah. I'm curious what you think because a Lakers fan. So I'm going to watch it because they're in the finals. But if you're not a fan of the two teams you're watching for the playoff atmosphere right finals atmosphere. Missing a little bit for sure I. I noticed this I'm a big football fan just not having the the fans in the stadium for certain teams to get teams like the saints or the cowboys I mean it just doesn't feel the same. You know right there was some research on that Maggots has been research showing eight, thousand, nine percent of respondents to the survey said, they would enjoy watching sports played with no fans in the stands..
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"To Amazon's shifting tactics close quote thinking that this in the facebook light are they are small to medium sized businesses, advertisers, kind of stunk using facebook because There is no true digital alternative. Well, you know I think it's hard to say that there is no digital alternative because to me for a small business that digital alternative to facebook is probably Google search you know it is different for sure and of course, doesn't really answer your questions since we're also talking about Google here but but now I mean I think that yeah, i. think there is a sense in which businesses feel that they have to be there. Does that mean they're harmed? Would they be better office facebook didn't exist I mean it's like if I have a small business and you know. Sleepy town and I'm only open five days a week and a competitor opens a couple blocks away starts working Saturdays and Sundays I might find that I am forced to work on the weekends to stay in business but you know sometimes like that's just what life is like a market economy you got to compete right and then provide for big advertisers one of. The things they grapple with now is trying to find a medium has been reached, but your TV used to give them still that's some extent but but they don't necessarily think that TV works all that well for them but they want some place with would big reach and You know if you break up a big thing like facebook or Google than. Sort of complicates life for for the big advertisers Yeah. It seems almost too easy to make the antitrust and see competitive argument because you could say. Inside of the wild use, a facebook property to communicate over half of America do accounts for over half of everything online. Just a half of Americans use an apple iphone the rescues Google android. If you such for something or use digital map any to get anywhere, there's a humongous chance. It's Google report was suggesting Google owns eighty seven percent of desktop search traffic ninety, nine percent of mobile traffic. So yeah, there's a lot of nuance here in a lot of detail Ghazwan ends with some predictions sharing a fiery Jason Derive recode for now..
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"Yeah, I was actually going. To say that a second ago before you pivoted into this specific question, but I do think that you know thinking ahead even if we did have a Democrat controlled Congress and White House I think it's going to be a bigger challenge even within a single side to come up with what would essentially be an overhaul to existing anti-trust legislation. Because as we talked about, you basically have to change the current standard which has to do with consumer harm to find a lot of what's described in this report illegal. I think they have a better opportunity to come up with some kind of viable legislation about consumer data protection. Instead, that is an area that. Are probably more. Interested frankly. Consumers have a pretty good opinion of a lot of these companies especially like Amazon consumers don't necessarily see the types of activities that are complaining about in this report as bad for consumers than a lot of cases, the harms allege aren't harms to consumers whereas with data protection regulation I think there's probably broader public support and broader support within the legislature as well. So on that point, one of my questions is do consumers even want this one of the quotes from the report was facebook has held an unassailable position in the social network market for nearly a decade demonstrating its monopoly power, and so one of my questions is do consumers not want this this being as many people as they know. WanNa get to know in one place on one platform or on top of that. My second question is do advertisers no one this access to as many people as possible on one platform. So I think that you know there's definitely consumer research that consumers don't want monopolies that they're suspicious of concentrations of power and that they do apply some of these concerns, these tech companies but I think you know first of all like I would dispute part of the premise. So this report holds that facebook's position in the social network market is unassailable and they base that on a few figures. Notably, they don't base that on emarketer penetration rates including by age and they site in particular how big facebook was. Back in twenty eleven twenty twelve and talk about how it could sort of never lose that position especially among young users and we don't think that's true. Basically, for example, in twenty eleven, we think the to seventeen year old group peaked in their facebook penetration ninety two point three percent of social network users. We estimate penetration that group is now fifty two point, six percent that group is more likely to use TIKTOK and more likely to use snapchat, and that's also true of people eighteen to twenty four a little bit older more millennial age people remain more likely to use facebook but. Again that likely has gone down and other social networks like snapchat have gotten more popular in that time period. So you know I think that like part of the premise is questionable I think people you know some people don't use facebook as much as they used to use other things instead but I think that in general consumers find a lot of these services useful to bring in one more example from.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"Not getting their spire people. For me. Email emarketer briefing newsletter noted interesting point saying quote the stories former opens up new organic promotion opportunities. The ephemeral nature of stories enables brands to engage in short term, organic content marketing without clogging up that company page. Organic marketing is already popular on link thin especially with two B. Marketers roughly all of them ninety five percent of BSB Marx's in North America where they social content distribution strategy. Say they use link Tinfoil Ganic marketing have used in the past twelve months going to July Twenty Nineteen Pauling content marketing institute marketing. Story for Peres influences recent morning, consult research found in August that Hof of young Gen Z. people half said, favorite brands is the same one that parents use versus one third of other generations saying the same thing should be noted the Gen Z. sample size was small. The share of young folks who used the same brand as their parents was highest the staples like laundry detergent, cereals, soap, potato chips, crisps if you will all those young people who don't follow. With their parents lead by Hoff found their favorite brand through research. So if you don't use the time, Brown because of your parents then is because of research that you've done followed an distance seconds to research by because of an aunt and then in a close thought behind ads, Waugh's speaking to a friend or family member to get your loved brands we start with Blake Paris's influences whilst the point the point is that parents are not influencers. Sorry I Apologize I. Think when you look at this it's interesting. You know in the same month, I'm looking at Pew Research the other day and the Pew Research shows that about the same percentage fifty, two percent of US adults between the ages of eighteen and twenty nine are currently living at home with their parents and if you're living at home and you receive assuming you can't afford your own apartment. You probably can't afford your own or don't want to spend more money on your. Own Laundry detergent. So you're going to be using the same detergent that your parents have around the house and I think that's kind of what's informing a lot of this stuff. It also influence or marketing that's generating towards Gen Z.. It's not detergent it's fashion and and other things that young people are certainly not looking to their parents for so I. Think it was a little bit of a misnomer to draw this conclusion that parents are the biggest influencers out there. All? Who Having disagreed with Blake on the previous answer, I'm going to agree with him one hundred and ten percent that a parents are not influencers and I can tell you as a parent that I have zero influence none whatever and the fact that laundry detergent stood out was I thought exactly the same thing I thought that's because these kids are either having their parents do their laundry or. They simply don't care if they're doing the laundry themselves they're just throwing whatever's in the house in there or if they are actually going out and buying it themselves, it's because they saw a certain brand that their parents using like Oh. Yeah. That looks good. I'll use that. But definitely don't read into this. Their parents have any influence at all right. But then there's still influences they may. have influenced. Dental indirect influence. We're not talking about like they're tuning into what we're actually. Come with brand yeah. Believe me. We're not going to be making money off of our. INSTAGRAM feed because we're influencers on this matter at all. Sad but true yes and I think I I with both guys somewhat mistakes. What's going on here? The more that you know the? They like to use brash they grew up with and incidental that You know that's for their parents were choosing and paying for, but the Jesse repeal think of these the this is my plan from my childhood. Yeah. Yeah. Well, I I moved to the states I I typically lean on a lot of the brands that my parents had booked. My Dad was in the airforce USF also I remember I was very familiar with a lot of the American brands, and so I started buying all of those things. So yeah I could see how parents on infamous to a certain degree whether we realize that they're doing whether it's just because all my parents get that brand of detergent it works well, I'll get the same thing. Does that explain the instant coffee? Yes, exactly Roy. Yep, I've been gone a couple of emails from people. Call me out on this. Relation say. Today's win is whole. Poll this week's winner of the game of the week. When employees while I'm I'm happy that we have a winner because as you might have heard Marcus, the s I did with some in your absence, we have to resort an algorithm that seemed to only produce ties so. Yeah Sumi right under the bus mockus is subjective. He just picks his favorite person mine however. Hoge on. All right. So in my thirty seconds, I'm going to draw on one of the stories we talked about, which is the Mars study and M. and M.'s ads and Taya to honoring one of my childhood. Musical Heroes Eddie van Halen who just passed away. It was a lot of controversy about Van Halen having this writer in their contract about Green Mlm's in their dressing room and they got a lot of flack for like they were Prima Donnas, and they certainly were living that lifestyle. To. The Max. But the reason for that writer was to it was almost like a Trojan horse was to gauge how carefully the venues were incorporating other more important parts of the riders. So they were putting that in there just to sort of like see if these venue managers were paying attention. So kind of a clever ploy and I think one of the many ways that van Halen was a sort of ahead of their time and it has to do with Eminem. So there you have it. Yet. Horrible, Twenty Twenty is finished jet twenty, twenty one you've lost the. Expectations my. Friend. Live Up. In a way though it can't be much lower. I mean twenty twenty sets such a low bar that I mean don't say. Twenty One Pray. Awful. Thank you any the game of the week we move now to questions. Okay No. An email address we ran out. Okay. We've. Coffee comments. Lancaster look. Thank you I. Could probably pull? Up. Yeah we've gone through all of the emails that we have suspended more in place. How COSIMO DOT COM if you're gonNA questions, you saying anything right now though I'll out this is from Terry friend of the show Mockus never would have guessed that you prefer a cup of instant job over the Queen's T. How is that possible? May It's quite possible so I do I've been doing way more research has. Been I spend time doing, but it's so good. It saves time it requires knife fancy machinery is I explained Terry assays money. You can take it with you on vacation is great for camping. I've never been camping Magin if I went. It will be great for camping and and most importantly is because my mom and dad did it their influences who knew? You, you said half the world drinks. So I feel I mean good. I was startled when I read those stats because I was I started looking them up only to give you a hard time and then I realize man I. I. Have I have nothing to stand on here. Marcus.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"That noise whoever? Wins, gets time with ended the game does, anything they want. The last word and we start with Paul who starts behind unfortunately, we're GONNA go with the beginning of the end up fronts as our first story because he would products giant procter gamble is looking to buy directly from TV, networks is pivots. The traditional TV UP FRONTS Says Street Journal proctor and Gamble P. and G. said it wanted greater flexibility when buying as closer to air and that the current. Events which lets TV networks showcase the inventory the advertisers can buy against during a week in May was not liquid enough pool the beginning of the end of the upfront question mark. What's the point? Well, I think this is a pretty big deal because it's finally happening but we definitely saw this one coming there have been signs of this for many years now and the fluid nature of how advertising is bought. And sold, and the fact that it's now fragmenting across. So many different formats be on TV makes this very fixed artificial marketplace, not really conducive and the fact that it's not based on a calendar year but it's based on TV seasons which are really going the way of the dinosaur just made this between all of that and the pandemic it just made it. Kind of you know inevitable that this would happen. Mok. As Paul said that this is something that's been no coming for decades really but haven't hasn't really quite arrived I think part of the reason is that of upfront sound intrinsically virtuous. Up Front with us. Scatter market sounds. Completely fly by night and shady early chaotic. So I think advertisers have had to overcome the sort of subconscious sense from the language of advertising that the effort is better than the alternatives positive versus negative emotions, right? Exactly. Like think that these days flexibility is the name of the game in a kind of segues into this from our previous conversation about just how the nature of advertising changed creatively in the former in. Now, just the ad buying process just given the way that media is consumed and the way that it's you know things like the faulty BBC's are pretty much going out the window things need to change. You know it's been alluded to on this podcast. Many times is that the pandemic is just accelerating these things and making these things that needed to happen happen. Walks to costs a sizeable declined twenty seven percents in upfront spending in two thousand and hundred, twenty, twenty, one season falling to fifteen billion that lost money will be made up to on direct Scott Market as well. For next season, we're expecting a somewhat of a recovery to seventeen point five, billion up from fifteen to seventeen point five but that's still shy of the pre pandemic season of over twenty billions from twenty. Two fifteen to seventeen five and a couple of years twenty, nine, hundred, twenty, and twenty one story to paying with your hands and we start with Mark Amazon just unveiled a new technology. Let's customers pay by placing their palm over scanning device. The biometric tech called Amazon one will be used in house by the ECOMMERCE giant as well as being. So to other retailers a mark paying with your hands was the point. The handshake. Has. Gone Away during the pandemic and there's been a lot of talk to, it's never going to come back again and now this will turn the hand into also like a form of money. So this week's were sad about that transition but on the other hand pain by your palm that does seem better than you have to waive your telephone at some sensor somewhere. So committee any practical sentence out a bad thing. Like This. Just seems. Weird futuristic things that your first impression is. Okay. Nobody's ever GonNa want to do this but then when you think about the fact that. Will you know your probably already has your fingerprint probably already got your face ide-. When you go into a store like that, what are these Amazon stores you're already going to be on three hundred different cameras. So you know why don't you just take my hand at this point take is to take anything whatever it's all it's game over at this point. They've got everything. Read by thoughts you. You give it into quickly like what do you think? Y- agree with Blake. I heard about this my initial reaction was to sort of recoil and think this is definitely not something I would do. But then I thought about how indignant I get today when I go into a store that doesn't accept apple pay or when I have to actually punch in my password instead of just put my finger on something like a phone or a computer. So yeah, I think it's definitely something where you know you're not touching it. So it's just scanning something that is just at this point. Yeah. The least of our problems in terms of what Amazon and all these. Other. Companies have on us. Yeah I guess that's going to be the key is in the again after press your palm against something because this could be used for gaining access to events that could be used for access to again going through security airport security. So yeah, if you don't have to touch anything, then this could be very attractive particularly now given the pandemic in the hand scanning tech is now available in two of Amazon's cashier this go stolz in Seattle I want to say that the record article talked about it as a touch Louis Technology. Yeah that's why I got A. Place your palm over here. So yeah, we should be good story three Lincoln Stories. Finally here, links has been testing a stories feature in several countries since May. It is now rolling out starting with the US and Canada Blake linked stories a here. What's the point? The point is that there are a lot of people who are out of work right now and they are using the idea that you can become viral and build your brand just like on any other. Platform on linked in with an professional work setting. So the idea that you're going GonNa have more tools in order to sort of amplifier persona. I think it's something that a lot of people are going to hop on especially in this moment and it's not necessarily a marriage that first comes to mind link Dan is often dry very professional stories. You know something that's usually associate with something make fun and spontaneous, but I think it could be a good match here. You're yeah, I'm. GonNa Disagree with Blake, I think the point of the story here is that linked in just doesn't know a good thing when they have it they just ranked number one in our ranking of Digital Trust for twenty twenty and part of the reason they do is because they're different from these other social networks. Now, they're trying to basically be instagram and facebook and snapchat. So I Don't think that's really a place where they're gonNA thrive. The other thing is now they're rolling this video meeting feature and I don't know if anybody remembered that they actually are owned by the company that owns the original meeting platform was, of course, skype, which you know nobody seems to talk about these days. So just a lot of different moving parts here that don't seem to fit together for me. Mock Yeah. I Ruth Paul. I think it is a mismatch may main fear? Is that the new thing? It means I will be getting many more messages about or from people I don't know from Adam and so that's a bad thing and the last line of Arkell quotas as saying there's no wrong way to network except not to, and that's true. Almost always. Wrong. Receiving end of it and this one more example of that what. What these stories GonNa look like my wife day as much as I love my job I love talking to you guys. But what I'm not on the air pretty it's just me read stuff. That's that's the whole thing. You GotTa Post some inspirational stories.
"emarketer" Discussed on Behind the Numbers: eMarketer Podcast
"It's just dot that cultural relevancy right now that really is just sort of the recipe for social networks to take off and be the sort of network that people will go to download when they're looking for certain viral video because that's where you know these things are happening right now. Hegang. It's Thursday October Eighth Pizza Blake and listeners welcome to the digital everything conversation. It's the behind the daily emarketer sponsored by New Star. I'm Marcus Johnson, your host executive producer joins on the line by T folks we have joining us for his show see forecasting analyst Peter Newman. Hey, glad to be here. Thanks for having me. Hey, pizza. Thank you so much for joining us. Rosa joins by. Regular Big Joe who's on junior analysts covering social everybody has a gun. Hey Chap today's topic where Americans socially network. So loss of discussion recently, about Tiktok.
Amazon Moves Prime Day, Starting the Holiday Shopping Season Early
"Amazon. Is remaking the retail calendar again. Yes. Again, this year Amazon Prime Day will be held on October thirteenth and fourteenth about three months later than it standard July date prime day. In case somehow you didn't know is Amazon's biggest sales event of the year a much hyped discount bonanza for Amazon prime members as soon as Amazon finally announced its rescheduled date target followed suit not surprisingly target will hold its. Own. Deal days at exactly the same time. Walmart followed shortly after it will hold a gigantic sale for the entire week. Many many other sheep retailers are sure to follow because Amazon Prime Day, which by the way is only five years. Old Is an insanely successful manufactured holiday when Amazon held its first Prime Day in July two thousand fifteen other retailers scoffed the idea July typically more of an for retail sales. Why would any retailer waste time and money trying to get consumers to change entrenched behavior? Well clearly the skeptics were wrong. Lee. Peterson is an analyst with retail consultancy wd partners in Columbus. Ohio as Peterson recounts the history of Prime Day in its first year, the world sat back and did nothing but watch and as they did Amazon stunned everyone in the three and a half trillion dollar industry by going absolutely bananas he told us the numbers were other worldly flat out shocking. But for everyone else it was July he said, well, other retailers could hardly sit back and let that happen again at least not without a fight as Peterson says, it's a necessity borne out of the fire of retail combat, but he adds maybe the right word is retail slaughter. So a few years ago target Walmart and others launched their own massive July sales. It had taken almost no time for Amazon, to turn the dead retail days of July into something, very, very different for the retail world. July effectively became the new back to school launch a month earlier than it had always happened and boy has it been a winner for Amazon. Last year was its biggest ever Amazon doesn't release earnings for Prime Day, but the company claims prime members bought one hundred, seventy, five, million items more than twenty eight teams, Black Friday, and cyber Monday combined as they did this year target and Walmart let Amazon lead scheduled their events to surround prime day whenever Amazon wanted it. July past sleepily this year for obvious pandemic reasons. Now, with the announcement of a mid October Prime Day, the calendar is once again shifting perhaps permanently analysts say the event effectively kicks off the holiday shopping season that used to be marked by Black Friday. Remember the frenzy shopping event that follows thanksgiving, but covert is causing an enormous shift in consumer behavior according to market research firm Alex partners. About half of all shoppers plan to start holiday shopping by Halloween at were earlier this year in effect that firm says the traditional definition of the November December holiday shopping season is now meaningless. What all this means for consumers of course, is a confusing and pledge of deals expect an overwhelming number of ads from all corners, hawking products and categories that have soared because the pandemic at leisure loungewear. Outdoor gear electronic streaming and music subscriptions and homegoods. Of course, anything that entertains US and makes us more comfortable at home. Amazon. Specifically is expected to offer discounts on many of its own products like Echo smart speakers and Amazon music and audible subscriptions. Some of those discounts are already available but also be on the lookout for deals on instagram pots, remote vacuum cleaners, apparel, and TV's to compete. Target is pushing discounts on similar categories of products and also at stellar same day service, which the company has excelled at scaling this year as it has for the last couple of years, target is also pushing the message that customers don't have to be members in order to get steals. It costs about one hundred, twenty dollars a year for prime membership, but that surprise million seem happy to pay. This year Amazon prime is expected to exceed one, hundred, forty million members for the first time more than half of all Americans according to research firm Emarketer. The firm also predicts that Amazon. Will generate a record ten billion dollars in sales on prime day up from an estimated seven billion dollars last year. So we'll target and Walmart do well with their prime day look-alikes. Undoubtedly, they will like Amazon they've grown considerably during the pandemic online sales especially of jumped. But can they truly compete with Amazon Kind of says, Lee Peterson. If Prime Day was a one hundred meter dash, she says Amazon will reach first place in record time about twenty yards later, there'll be second-place success. That bad still.
Apocalyptic Battle for Take-Out Dollars: Uber Eats Pits Star Wars against Star Trek
"A. From wondering David Brown and this is business wars daily on this Wednesday September thirtieth. It's hardly a stretch to say that the pandemic has been delivery services, best friend, take-out meals, or so much more attractive when we're avoiding other people that's meant a surge in revenue for leaders and Hungary rivals Uber Eats and door dash in the second quarter ubereats. Gross delivery bookings totaled almost seven billion dollars a jump of well over one hundred percent from q one. Before we all started eating in as a privately held company door dashes keeping a lot of data to itself but the number of people using dash doubled from ten million last year to twenty million now according to research firm Emarketer. Possibly, to Ubereats Chagrin Jordache became so ubiquitous that it was responsible for more than half of all US meal delivery in April. Wow. That's according to market researcher. Edison Trans last week linked in named DOOR DASH number two on its list of top fifty startups based in part on exuberant hiring plans. The companies expected to go public by the end of the year Uber eats holds about thirty percent of US market share despite their rapid growth neither door dash nor ubereats has yet turned a profit chew on. Then these rivals are employing ever more creative marketing strategies in their efforts to. Become or remain top takeout dog ubereats constructed a quirky ad campaign that celebrates competition itself a sort of Meta Mezei the latest ads featuring unusual rivalry between get this star wars and star Trek. They star none other than Mark Hamill Luke skywalker in star wars and Sir. Patrick Stewart's Star Trek's Captain John Luc Picard they compete ferociously almost grimly in games of air hockey and connect for. But when an uber driver delivers a delectable dish, each breaks the foreboding mood to politely thanked the driver in this Ad. Stewart. Armed with Cricket Bat and Hamill carrying a baseball bat in a dark empty warehouse. Tonight. I'll be eating a Veggie cheeseburger. On Shibata. No tomatoes. Tonight I'll be eating four cheese. Tortellini. With extra tomorrow. Tony. Stewart so it's come to the. Thank you. Proper. Part of what makes the spot? So amusing is that the argument tomato tomato is, of course from the classic George Gershwin. Song, let's call the whole thing off. But of course, neither UBER EATS NOR DOOR DASH is planning to call the whole thing off quite the opposite if takeout became essential in March, it's remaining. So in could see even more growth this winter, a second wave of the virus causes more lockdowns. In Uber Eats case, the company says the campaign celebrating rivalries already been a huge success in Australia Taiwan Japan, where it launched last year and ad featuring Kim Kardashian and a fictional Australian character pushed uber eats brand awareness in Australia two levels quote on par with McDonnell's the company told Ad Week the new Stewart Hamill Lads bring the campaign to the US in Canada but whether the cleverness of ubereats his ad campaign can steal away
More brands than ever are considering podcast advertising
"More brands than ever considering podcast advertising that's according to Cumulus Media and Westwood One have released their annual advertiser perceptions study in the past five years spend intention has grown by nearly four times says the study. Emarketer reckons the US. podcast AD spending will increase by ten percent in two thousand and twenty that don't give any source for that in July the I e put two thousand twenty s predicted revenue increase at fourteen point seven percent. CAST is to sell its own advertising in Australia abruptly but amicably, ending its sales relationship with Nova entertainment's Australian radio broadcaster. pocus movement announced the first set of speakers for podcast movement virtual. The event runs on October nineteen to twenty nine. NPR is back at number one in pod tracks, August US podcasts, publishers, rancor, I heart radio at second place that was still number one for global consumption US unique audience increased by ten percent month on month for the top ten publishes the service only measures participating publishers. spotify shares did by eight point eight percent following Joe. Rogan's debut on the platforms as an article on billboard laying the blame bad press following missing episodes from controversial guests that temporarily wiped four point eight, billion dollars off the company's value that said initial news of the deal in May added fourbillion. So we're probably even. At. My. PODCAST is a new service that aims to make it easy to add your podcasts too many independent podcast directories at once using a simple hook to notify services when a new podcast has been added. Bigfoot has been cited on the barringer website. The audio company has launched their first USB phone for podcast us. It's a condenser. There's no pricing indication as yet and listen to this promo from a new show from Gimblett the Alex Bloomberg. How to save a planet is out now listen wherever you get your pot shots That's weird. No of spotify.
Decline in travel ads hit Google ad revenues
"Google's US ad revenue may take hit this year. According to the research firm Emarketer, the losses are in large part due to the travel industry, which has been battered by the pandemic. It's an extremely unusual situation for Google. The company's overall ad revenue has been growing by double digits every year of its two decade existence, except during the financial crisis of two thousand eight when it only grew eight percent.
Disney's Profit Tumbled in the Second Quarter
"The US the coronavirus fallout for the world's biggest entertainment company is proving costly the crisis constable Disney as much as one point four billion dollars last quarter with nearly every part of its business taking ahead close theme parks accounted for one billion dollars in lost profit well most remain shot to Disney is opening its parks in Shanghai on Monday Eric Hank stram as an analyst at eMarketer willing to open up these parks early in order to preserve revenue by Shanghai Disneyland is a relatively small part of their overall parks business and our parts business in the US still remains closed and likely will remain closed for at least seeing significantly reduced revenue for the foreseeable future overall earnings at Disney plunged by more than half in the first quarter and analysts predict the company will lose hundreds of millions more in the current period shares are down one point eight percent in early
Sponsored ads are a boon for Amazon, but a turn-off for shoppers
"Amazon's fast growing advertising business is becoming a problem for some shoppers more from Cuomo's Greg Herschel's in case you haven't noticed sponsored ads are flooding Amazon search results making it harder to find the product you're looking for the ads now show up at the top the middle and the bottom of its search listings as well as within pages for other products Amazon overtook Microsoft last year is the third largest ad platform in the U. S. according to eMarketer but the ads risk betraying Amazon's customer friendly reputation and irritating shoppers retail consultant Jason Goldberg says showing ads instead of what people are searching for is in his words the best example of Amazon failing to live up to its mission of becoming earth's most customer centric company he says that's not in the shopper's best
Paying For Faster Internet? Here's a Reality Check
"Better faster greener super micro resource-saving server and storage systems with intel zeon scalable processors reduce the cost and environmental impact of your enterprise infrastructure learn more at super micro dot com. This is tech news news briefing. I'm tanya bustos. Reporting from the newsroom in new york and has heavily reported on there is journal platforms actually an in-depth analysis from the wall street journal final as to whether faster internet is better spoiler alert it is not it's part of the journals broadband project. We're looking into it after these tablets facebook will start giving users more control over what data is shared with the site a step toward a pledge of enhanced privacy the options the company is rolling out a feature called off facebook activity which will let users see information that apps and websites gather on them and then send to facebook people can use the tool to prevent that data from being associated with their facebook accounts with part of its new tool facebook will both screen apps for potentially inappropriate data and allow. I users to report any that slip through netflix will keep gaining subscribers in the u._s. But the streaming content company will lose market share as rivals vols like hulu keep bolstering their old platforms emarketer says overall netflix share in the u._s. Streaming market will fall to eighty six point three percent by twenty any twenty three. That's from ninety percent in two thousand fourteen. That's at a projected eighty. Seven percent this year in july netflix reported its first drop in u._s. Users in nearly nearly a decade the journals mica maiden berg breaks it down at wsj.com electronic arts apex legends should still meet its forecast to amir three hundred to four hundred million dollars in net bookings for fiscal twenty twenty. This is despite recent social media backlash read. It shows us that a small sample all of players this week found that most would like the events main feature the ability to compete solo rather than on a team to become permanent. Most respondents also said they a plan to continue playing apex legends and with that e._a. Shares rise one point eight percent coming up the coal tar truth about faster internet and the underlying question is it worth it better faster greener super micro resource savings server and storage systems with intel zeon scalable processors. Here's reduce the cost and environmental impact of your enterprise infrastructure. Learn more at super micro dot com w._s._j. Testing shows typical u. S. households don't use much of their bandwidth while streaming wall street journal studied the internet use of fifty three three of our journalists across the country over a period of months in coordination with researchers at princeton university and the university of chicago the wall street journal's shawnee ramchandran <unk> has more we put a little small computer and of high-powered wifi router and everybody's home and we worked with researchers at the university of chicago and princeton princeton who created the software that would basically study the speeds of big heavy bandwidth streaming applications like netflix that kind of thing and to what we're trying to get at the heart of his do faster speeds give you a better streaming experience because the way that broadband providers sell us us market internet to us a lot of it is around via faster speed so you can have a better better streaming experience at home. We wanted to just test. Is that true. The the study found that beyond speeds of about one hundred megabits per second. You're not gonna see much benefit to getting faster speeds as it pertains to streaming video video. The tests were of the stress variety the results clear what we did was. We had a stress test. Where a bunch which of our journalists streamed seven things at once in their house. <hes> and these are high bandwidth things <hes> live tv streaming services h._b._o. And all all kinds of things and we wanted to see you know how much does this stuff us and at the parts when people were streaming seven things at once they average not more than about out seven megabits per second and here we are being marketed things like one hundred three hundred five hundred a gigabit but we did learn having a faster speed it is technically beneficial. Marginally for important indicators of streaming quality like resolution in startup time having a fast speed only led to marginal benefit for instance for startup delay which is how fast how how long it takes for a video to load after hit play the difference between all the speed. Here's that we had from like fifteen megabits per second to two speeds over two hundred fifty megabits per second we only i saw a difference of less than a second for netflix amazon youtube in terms of startup time so ask yourself. Perhaps is less than a second or fit it. If you ask me kinda you can find the full analysis at wsj.com download the latest episode of the journal to hear more. That's it for the tech news briefing from the newsroom in new york. I'm tanya bustos. Thanks for listening.
Americas Two Largest Newspaper Chains To Merge
"This episode of business wars daily is brought to you by sent pro online from pitney bowes shipping and mailing from your desk is never been simpler than with sent pro online from pitney leabeau's. Try it free for thirty days and get a free ten pound scale when you visit p._b._a. Dot com slash b w daily the <music> from wondering i'm david brown and this is business wars daily on this tuesday august thirteenth the american newspaper the paper industry has been consolidating rapidly for the last fifteen years and shedding journalism jobs as it goes now that consolidation is moving even faster last tweak the parent company of gatehouse media which owns four hundred newspapers announced it will acquire gannett for one point four billion dollars gatehouse in get at are the two biggest newspaper chains in the country. Now they'll become one. It'll keep the gannett name. That's a smart business move. The gannett brand is familiar to many of us. The flagship of its two hundred fifteen papers is u._s._a. Today it also owns the detroit free press tennessee in nashville and hundreds of smaller smaller local papers like the chillicothe gazette in ohio the new giant news organization. We'll have a presence in forty seven states and reach one hundred twenty twenty five million unique visitors according to the washington post one reason behind creating such a mammoth business is to fend off ad sales competition from facebook doc in google which together are expected to bring in fifty one percent of all digital ad dollars. This year predicts the research organization emarketer michael read c._e._o. Gate houses parent company said the merger is intended to quoting here reposition both companies for long term growth and importantly to support quality journalism it will do so in part by focusing on growing digital subscriptions but that long-term financial growth will also come from gate houses traditional method cost-cutting cutting executives have announced that they intend to shrink expenses by two hundred seventy five to three hundred million dollars. That's a large amount considering the size of the deal report the wall street journal. It'll need to impart to pay debt on the high interest loan. The parent company's taking to finance this acquisition more than two thousand. One hundred newspapers newspapers have closed since two thousand four that according to a study by the university of north carolina with this new merger reporters and editors all over the country are bracing for more layoffs. Still some local news leaders see the dealers good news. George stanley editor of nets milwaukee journal sentinel is one of the optimists lists in an email to the news industry trade publication pointer stanley said he believes the experienced gannett exacts who will run the merged company support local news just as he says the news that is essential to our democracy but may well be but it appears challenging as already thin news staffs centipede shrinking even more the deal should close by the end of the year if regulators and shareholders approved in the meantime industry observers are looking to mcclatchy newspapers newspapers and tribune company as the next possible newspaper tie up as the consolidation rolls on from wondering this is business daily. He listened to like our show. Take a second to give us a five star rating and a review on apple podcast. Would you really helps new listener spy and for that we are so. I'm david brown back with you tomorrow. Hello this episode is brought to you by centro. Online from pitney bowes shipping and mailing from your desk has never been simpler than with sent pro online and from pitney bowes with simple online is just click sand and save for as low as four dollars ninety nine cents. That's right four dollars and ninety nine cents a month. Doc send envelopes flats packages right from your p._c. And you were back to business in no time. Try it for free for thirty days and get a free ten pounds scale but only when you visit p._b. Dot com slash b w daily that's p._b. Dot com slash b w daily.
Americans Are Now Spending More Time on Devices Than Watching TV
"A new study says people are spending more time with their phones, and tablets than their TV's when you wake up in the morning, and when you get home from work too rich for your remote or your phone research, firm, emarketer says for the first time this smaller screen now. More dominant daily phone and tablet screen time is now averaging three hours and forty three minutes a day. Eight minutes more than TV time that marks a massive shift just five years ago. People were spending two hours more with their TV than with their mobile devices as for what people are doing on their phones. Emarketer says thirty percent of that time is spent on audio apps. Twenty four percent on social media
Amazon knows what we buy, and it's turning that into a huge ad business
"This marketplace podcast is brought to you by. Indeed, are you hiring with indeed you can post a job in minutes set up screener questions than zero in on your shortlist of qualified candidates using an online dashboard get started today at indeed dot com slash marketplace. That's indeed dot com slash marketplace and buy evident from identity verifications to background checks and everything in between businesses can run accurate and comprehensive verifications easily and securely on a single platform all while minimizing exposure to users personal information. Learn more by visiting evident ID dot com slash tech to sign up and get started today, that's evident ID dot com slash tech. Amazon's information about what we are buying is turning into a really good ad business from American public media. This is marketplace tech demystifying the digital economy. I'm Molly would. You're how there's this sense that if Amazon gets into your line of work, you're in trouble. Well, Hello digital advertising. Amazon has been slowly building up its ad business. Leading brands target ads to people on Amazon dot com, and it's other sites like the live streaming platform twitch IMDB, which it owns and Zappa Zappa's. And then, of course, all across the web. And it's pitch is simple. Amazon is telling advertisers that the best predictor of what you the consumer are going to buy is the stuff. You've already bought a report out today from research firm emarketer says Amazon has been a distant third in digital ads behind Facebook and Google and is starting to look like a dangerous third Monica Pierre is senior forecasting director for emarketer. So over the next year, we expect to Amazon will cross over the fifteen. Billion mark. Meaning that it's definitely gaining share on the top to add selling platforms, both Google and Facebook and gaining over ten percent share in the market, which which will be quite a feat. When we think about not even being, you know, five or six percent in the past couple of years, and then tell me about the data advantage or the the data play that Amazon has I mean, it seems like it's taken people a long time to realize the potential power of Amazon, including maybe Amazon from a business perspective the power of Amazon, knowing what you buy exactly it. And that's really the true differentiator when we think of Amazon and in its competitors. Really? You know, Google certainly knows what we've searched for and Facebook definitely knows what we've liked who are connected to but Amazon. Will know what we bought and for advertisers that are selling products, that's really helpful to know. So this, of course, does rely on any e commerce at business relies on your data. Amazon has a lot of trust right now in with a lot of consumers at a time. When people are getting more mistrustful of the advertising yuko system and how much information it gathers is that a concern for Amazon at all that consumers might say. I didn't know you were gonna use my information this way, right essentially, it comes down to ease of use. And whether the customer is getting what they've asked the platform for and so such as it is with, you know, other platforms Google as long as you're returning the search results that that you're looking for consumers are can be quite forgiving about sharing information. So that's an opportunity, of course for Amazon. On. But it is something that consumers will start to think more and more about the question becomes whether advertisers. See that as a risk math, Monica Pierre, senior forecasting director for emarketer. And she says this realization that real time information about what people are buying might lead to successful ads who thunk right is also pushing other ecommerce companies such as wal mart to build add businesses too. And now for some related links as it happens. Bloomberg had a good story over the weekend about WalMart. And it's add ambitions, you can find that on our website. Marketplace tech dot org. One thing. It says is that WalMart actually has more US customers than Facebook Google or Amazon combined, but just hasn't figured out. How to take all that good information about what people like to buy and turn it into money, but Amazon's rapid growth in terms of advertising, certainly offering a new model. In fact, the story notes that target's grocery chains like Kroger and other brick and mortar stores are starting to make the same pitch to advertisers about how useful their data is for selling ads that get people to actually click and buy it's a super interesting development because it tells you that the race for who's going to win the internet era is definitely not over even though it feels like Facebook and Google have a lock on the whole thing. Sometimes I mean, advertisers are a mercenary bunch. They're looking for something called conversion rates that is the thing where we actually click and by. Instead of just ignoring ads, and if they start getting better conversion by buying out space from WalMart or target or Sears or Domino's pizza. Then all of a sudden Facebook and Google don't make so much money after all, and they're not so invincible, of course, Amazon could just end up being the most invincible of all. But either way the story is not yet written and it's possible that a new chapter is just starting. I'm Ali would. And that's marketplace tech. This is APN. Patrick in Santa Cruz. California wrote to us to say marketplace is an essential element in his life. And that we're helping make him smarter through high quality thought provoking and informative journalism to join Patrick and supporting what we do. Please donate online today at marketplace dot org. Thanks to Patrick and all the marketplace. Investors who make our work possible. This marketplace podcast is brought to you by Tokyo. Athletic making shoes for running walking, fitness and recovery off featuring their economy chromato- box, natural fit and low drop platform. Do your body a favor and visit towpath letting dot com slash tech. Enjoying others who've done their research. Get ten percent off your first pair using promo code tech at checkout on towpath letting dot com T O P O athletic dot com. Promo code tech.
In-store shopping continues to be customer favorite
"Him. You think online shopping would be king at this point? But according to an estimate by research firm, e marketer, that's flat. Not the case emarketer says most preferred to go to brick and mortar stores for the holiday shopping, but the share of those browsing for Gibson holiday supplies online. Steadily is rising this year. Online shopping expected to account. For more than one hundred twenty billion dollars this month and next and a trillion spent in total over the holiday season since last year ecommerce sales expected to rise about seventeen percent, of course. Amazon number one EBay is a distant
US Christmas retail sales to surpass 1 trillion this year
"Retail sales for the holidays are expected to top a trillion dollars in the United States for the very first time this year USA's Chris Barnes has more a report from emarketer projecting an increase of almost six percent from last year. Which would Mark the strongest growth for holiday sales in America since twenty eleven it notes, low unemployment rising wages and more Americans feeling confident about the economy e commerce sales are expected to make up over twelve percent of this year's total the Christmas holiday retail sales period begins on November first and runs through December thirty first
Snap shares sink 16 percent as redesign weighs on results
"Stop shares tumbling over fifteen percent in after hours trading the company falling short of forecasts after rolling out a redesign of its main photo sharing a move that turned off new users and held back and i've missed on to push semester ix daily active users and quarterly revenue joining us now for reaction deborah williamson analysts emarketer who joins us from f eight conference four facebook in san jose california we're gonna get to that momentarily but first i wanna talk about stop you know they have in the past this corner another not so great quarter is this going to be the wool in the future this was definitely a challenging quarter for snap no question i think the big revelation that big takeaway for me has been that not only are users upset at snapchat because of the redesign but now advertisers are concerned and that is a big issue because snapchat cannot stand to have any concern among its advertisers those people need to be strong and solid on sap for sure so what's the solution here i mean what can sap track do aside from you know there are a couple of positive things and i think one of the great things about the snap has been and will continue to be the fact that it's active users are very engaged and i think keeping those users engaged it's something that's snapchat is going to have to make sure they continue doing in addition to adding new users on the advertiser's side i feel like they're doing a lot of smart things they transition towards a self serve more programmatic advertising interesting for structure that's making it easier to buy ads on snapchat which also i think is helping them in the long run but i think those advertisers need to be reassured that this is a company that is dedicated to making improvements to keeping its users on board and definitely keeping them happy and so we've got some work to do.