35 Burst results for "Email"
Student surveillance and privacy protection dilemma in the modern age
"New technologies are expanding school's ability to keep students under surveillance inside and outside the classroom during the school year and after it ends. Schools have moved quickly to adopt a dizzying array of new tools. These include digital learning products that capture and store student data anonymous tip lines encouraging students to report on each other and software that monitors students emails and social media posts even when they are written from home. Steadily growing numbers of police officers stationed in schools can access this information. Compounding the technologies power advocates of these schools argue that they improve student safety and learning outcomes but this article reveals that the evidence for this argument is in fact quite sin. Moreover policymakers have failed to consider important countervailing considerations most notably student privacy and its significance for child development unequal impact particularly for poor black and lgbtq youth and potential liability for school administrators using north carolina's public schools. As a case study this article that makes three contributions to the burgeoning literature on the surveillance state i. It provides a comprehensive typology that shows the full range of students surveillance. Second it identifies key procedural substantial objections to students surveillance that should be but are not taken into account. By policymakers third it proposes principles to guide the selection implementation and oversight of student surveillance. I'm gonna stop there. This is a very lengthy. Pdf document that goes well into all sorts of things that were not going to be able to have time to talk about this evening. How ever. I want to mention the first thing i noticed was there was no statement following the last statement that i just read which was third. It proposes principles to guide the selection implementation oversight students surveillance. I expected as a human being to read another line that said fourth. We have recommendations for this not to be implemented at all but of course that is mysteriously missing.
The 'Berries and Cream' Trend on TikTok, Explained
"Just in case. You haven't seen this yet. We're talking about a kind of creepy kind of charming little dancing ladd. Who sings about berries and cream and has completely endorse old tick-tock. Well that little ad is obviously benny from the boxcar children. Benny one of the bucks for children has a very big obsession with berries and cream. Much like all of our listeners. Here's a note from maria says okay. I've not been on and maybe a day and a half and now everything is berries. Increase cream slush. Little ad helped that spelled h. a. l. p. i feel like i'm too old for tick-tock yet still young enough to use that spelling help maria. That's that's a really excellent way to describe microgeneration halley by email said. Please help me with the little lad. Why is it over my sap. What does it mean is it a simple of our collective spiral into madness. All these questions are very pressing meet wants us to explain why they saw the berries and chromatic talk wants two weeks ago and now therefore you pages berries and cream mashed up with my chemical romance and mariah carey and frankly before we go any further. Now that i know it exists. I simply need to hear what berries and cream and mariah carey mashed up sounds like berries and cream knew it was coming. It's still brought me joy. That's the thing about these mashups. Is that whenever you see them on your sap it's always someone being like. Who made this audio and so you know something is coming and yet. It's always just a delightful little
Why is Fortnite banned from Apple?
"More rumblings in the battle between games an apple over fortnight and the app store the ceo and founder of epic games said recently on twitter that fortnight will continue to be blacklisted. From apple's app store a tim sweeney. Who is the founder and ceo of the company Shared some of this information through his twitter account. According to him for night will continue to be barred from the app store until the conclusion of the appeals process in the company's lawsuit against apple according to emails that sweeney released through twitter apple has said that epic games committed a breach-of-contract and trust when it implemented an option for app related purchases outside of apple system if you recall A lot of this started because fortnight epa games rather the creators. A fortnight added a system within the game so that folks could buy v box. Which is the in game currency and they could do it within the game without having to use the app store. Obviously that upset apple apple ban them from the app store ended up removing them completely. Epic followed up with a lawsuit and this is where we are According to an email that sweeney released from who what appears to be an apple representative it says quote apple as exercises discretion not to reinstate epochs developer program account at this time and quote representatives from apple declined to comment now earlier. This month. we had a big Moment in the case where federal judge said apple must let developers use payment options that funnel consumers out of the tech giant's app store which would then bypass apples thirty percent commission on a lot of transactions. Epic has appealed the ruling though because the district judge in the case rejected the company's allegations that apple random monopoly. So what is this gonna eventually mean for. Users will no more obviously wants. This appeals process shakes out as far how apt transactions. At purchases will go. We could see a lot of things like a link within an app. That takes you to maybe a safari page or some of the browser. And then you can pay there as well. That doesn't mean that apps are users couldn't still use the option to go through the app store to make their purchases but it might change a little bit How that process works. It could also mean to as an incentive for people to click that link they may be paying
The Hunter Biden E-Mail Coverup Is the Clearest Evidence Yet of Media Corruption
"Im in houston texas about three hours away near the campus of a very very left wing. University of texas in austin is our friend. Katie mcfarland former deputy national security adviser. She's in the lone star state to talking forget. Her book is revolution trump washington. We the people all right. Kt there's a lot to cover today. You ready ready to buckle up. I'm reading all right story out. Hunter biden emails. They looked to be authentic Legit i guess for two million dollars you could have hunter biden moolah as people trying to unfreeze freeze libyan assets. This is very dangerous. The white house is for sale. We know that. Kim your take on that and then what other black males floating around around there. Yeah i'm not surprised at this story. I think a lotta people for a long time. If now that the biden inc was a pay to play scheme whether it was with ukraine weather was with russians whether it was you know chinese anybody. That was the way you got access to. Joe biden vice-president and probably way to get access to him as president is to pay the family to get married. Get something what has always upset me about. This is why the media crush the story so the new york post had. The story had a laptop have the emails and in trying to report it the rest of the media crush them in fact the social media twitter banned the new york post the oldest newspaper in the united states banned them for their having a story that was critical of joe biden during the presidential campaign so to me. It's a bigger problem than just corruption. The white house. It's it's corruption the media you know the watchdog. We're not watching. In fact they were actively working on the other
Former ABC News executive says Chris Cuomo harassed her
"And then in TV news executives accusing CNN anchor Chris Cuomo sexual harassment Shelley Ross is written previously about being sexually harassed by former fox news boss Roger ailes and in an opinion piece in The New York Times the ABC executive said that Chris Cuomo who formally reported to her greeted her with a bear hug and then squeezed her buttock while she was at a party with her husband in two thousand five Ross says Cuomo said I can do this now that you're no longer my boss and she responded No you can't and pushed him away she said her husband witnessed the incident and that Cuomo sent an email apologizing shortly afterwards saying he was ashamed Cuomo told the times that he apologized to her then and he means it now Chris Cuomo has faced criticism for his role in advising his brother Andrew Cuomo who resigned as new York's governor last month over allegations of sexual harassment I'm Jennifer king
Border Crisis Sparks Calls for Change in Immigration Policy
"June twenty first two thousand nineteen jv pritzker signs measure to help protect illegal immigrants in illinois governor jv pritzker in june of two dozen nineteen signed three bills designed to protect illegal immigrants in illinois that would prohibit law enforcement agencies from coordinating with federal immigration authorities. Pritzker sign the keeping illinois families together. Act which prohibits local law enforcement from coordinating with immigration customs enforcement. Now this was two years ago. Why am i mentioning this. Because you have blue states by the way this is one of thirty examples of blue states that have been signing laws that prohibit police officers and local sheriffs in da's from coordinating with federal officials. That's an act of secession. That's an act of nullification saying we don't want any part of this. Federal compact and we as republicans and conservatives sat idly by like. Oh yeah that's bad. Let's keep going to the courts they've been ignoring the courts and ignoring the laws for years. And so then when one point eight million illegals come into the country to change the country permanently by the way what do we do. We beg joe biden for help. So what are the democrats do when things start to trend in a direction. They don't like they take action. The democrats have the willingness to reshape. Destroy the country. Republicans are getting there now. Some people emailed us and they said well. Charlie couldn't joe biden nationalize the national guard. It is very rare to do so usually only done with the consent of the governor and prayer pet presidents have rarely federalized a state or territory guard without the consent of the governor in the wake of hurricane katrina president. George w bush declined to take control of the louisiana's national guard due to the objection of governor kathleen blanco. But this is such an easy thing. First of all joe biden can't nationalize state troopers. Secondly he can't nationalize texas rangers. Thirdly the governor of texas would say i'm sorry what did you design a piece of paper. There's still our national guard. They're not gonna listen to you federalized nationalize i mean federalize. And so what should have been done. And what's still can be done. Is every single. Texas ranger national guard member state trooper that can be allocated should be deployed to the southern border with handcuffs and arrest authority and charter flights. Ready to send people back where they came from
Apple Won’t Let Fortnite Back on iOS Until the Epic v. Apple Verdict Is Final
"News around the app store and fortnight epic asked to get fortnight back into the app store and apple said no that is basically the news going ahead deeper cult amac's as epic asked to get fortnight back into the app store and apple said hell no quoting the cult. Tim sweeney founder. And ceo of epic games revealed apple's decision on twitter. He included an email from mark a perry a lawyer representing apple with the specific reasons. Hey remember that time epoch. Straight up broke apples rules and launched an all out. pr blitz against apple and the app store. Yes seems that rubbed apple the wrong way quoting the report again. Perry points out. That epic committed an intentional breach of contract and breach of trust like concealing code from apple and making related misrepresentations and omissions. He's referring to epic secretly adding a direct payment system for in that purchases deport night. Which at new was against apple's rules. This caused apple to kick the developer out of the app store. In twenty twenty calling such actions duplicitous peres response to epoch said apple has exercised its discretion not to reinstate epochs developer program account at this time. Furthermore apple will not consider any further request for reinstatement until the district. Court's judgement becomes final and non-appealable
Suits against Ohio State over sex abuse by doc are dismissed
"I might cross your reporting lawsuits against Ohio State University over sex abuse by a doctor are dismissed a federal judge has dismissed some of the remaining lawsuits filed against Ohio state university over its failure to stop decades of sexual abuse by now deceased team doctor Richard Strauss U. S. district judge Michael Watson said while it's undisputable Strauss abused hundreds of young men he agreed with Ohio state's argument that the legal window for claims had passed roughly four hundred men and one woman had sued the university since twenty eighteen over its failure to stop Strauss despite concerns they say were raised with school officials as early as the nineteen seventies the university previously reached nearly forty seven million dollars in settlements with one hundred eighty five survivors and a spokesman said by email Wednesday more than two hundred thirty survivors have now reached settlements hi Mike Rossio
HHS Whistleblower Says US Government Is Hiding COVID Vaccine Side Effects Data
"There's a courageous person that stepped up within the health and human services department of the federal government and she is blowing the whistle on the medical industrial complex. Person is very courageous. They will come after her very aggressively after what she has revealed here. Let's start with her. Her name is jody. O'malley she is the exposure of all of this now. Of course the new york times. The major institutional media is uninterested in covering the story there more interest. What's on the cover of the new york times today. Something about whips on the southern border or something they have. Pfizer says shot safely benefits. Children five to eleven. That's the front page of the new york times today or how about grim new reality for afghan women and girls really. That's the front page of the new york times today. let's go twenty-three. Jody o'malley she says. I'm not afraid of blowing the whistle because my faith lies in god not man. This woman is now opening up and revealing the entrenched corruption deceit and criminality within our own government. Cut twenty three. Wh why are you choosing to blow the whistle. It's not what a lot of people would do. They're scared they're afraid. Are you afraid that wouldn't necessarily say of frayed. Because my faith lies in god not man. This is evil at the highest level. You have the fda you have the cdc. That are both supposed to be protecting us. Are you afraid. They're gonna retaliate against you. Yeah i'm a federal employee. What other federal employees you see coming out but you put your faith in god ammon they will retaliate against her and she has courage everybody and she should be supported. And you can do that. By checking. Out project veritas. Because we do not have enough courageous people at our contract people than email me charlie. I'm really afraid of losing my job because of speaking out. Not only she could lose her job. They might come after her with criminal intent. I mean they might come after her with everything they got because of what she
John Solomon Knew John Durham Was Building a 'Small Number of Indictments' Back in January
"John Solomon I'm going to play something from you that he had to say And this was back on January the 24th Of January 24th So I want you to put that in perspective of when this was Take a listen John Durham is continuing a criminal investigation We are going to be talking this morning about the Biden agenda Do you expect Durham to come out with indictments even in the face of a new administration and the Biden agenda unfolding Everything that I see in the activity of the investigation and everything I hear from defense lawyers and others that are familiar with what's going on is that he is building a small number of indictments trying to get the evidence to get there There have been some delays and there's fights over evidence in the secret behind closed doors grand jury fights but all the evidence is pointing toward him trying to bring criminal charges probably in the first quarter of this year That's what I'm hearing Of course there's a new sheriff in town when Merrick Garland gets confirmed as attorney general as we expect he will He'll have a say and maybe he'll take the and put the case and set it aside But right now John Durham looks to be building a small number of indictments focused on the top of the FBI That's very important The very top of the leadership in the FBI That's where he's looking Also in these documents that were declassified we learned about Christopher Steele and a confession a year after he was fired Tell me about that So important Christopher Steele finally describes his motive in September 2017 Remember he was fired in November for leaking to the meet in November 16 They bring it back in September He said here are my two motors My first motive was James Comey reopened the Clinton email case I thought that was going to hurt Hillary Clinton's chances I leaked to the news media to create a different storyline in the public And secondly I considered Donald Trump to be my main opponent and I didn't want him to be president because he would help my I think he would hurt the Great Britain U.S. relationship Now remember he's a foreigner He's a British former MI 6 agent This is the clearest evidence that a foreigner intermediate election We started the Russian collusion investigation thinking Donald Trump and Russia were colluding together And we ended it knowing that Hillary Clinton's handpicked MI 6 investigator intervened in our election because he didn't like Donald Trump and he wanted to help Hillary Clinton What a role reversal What a role reversal is right John Salman they're saying this back on January 24th Everything he just said by the way it's become true All of it Now the question now is can the media look the other way long enough Can the media look the other way long enough that you won't hear about this story
Hillary Clinton Actually Thought She Could Get Away With This...
"I can't believe they thought they'd get away with that Hillary Clinton and their team I mean Hillary probably will You know she's a Democrat She's a protected class But they took almost no efforts whatsoever to paper over their trail to try to cover their tracks to try and get rid of the investigative breadcrumbs They did nothing which says to me they were so confident Hillary Clinton was gonna win and continue the corruption and make the whole scandal of spying on Trump with this collusion hoax go away that they took no proactive measures at all Techno fog is a great sub stack as well Talking about today what's going to happen next And how it appears that somebody got their hands on fusion GPS's internal emails as well And you can see in their tracking documents how they're creating and fabricating these two hoaxes they use to frame Donald Trump for the collusion thing The alpha bank hoax seems communicating with Trump Tower that was totally a hoax And this idea that Carter page was a Trump foreign policy adviser was a central figure in this collusion hoax where Vladimir Putin was bribing Trump through Carter paid You can see in the documents I have them right here right in front of me Techno fog has it is substack which again is going to be in my newsletter today You can see it right here They have this little spreadsheet here And you'll notice conveniently they're talking to each other in these internal emails talking about updating drafts of the alpha group overview They had an alpha group for the alpha bank hoax I mean that was a cool name for a group The alpha group This is what they did And notice the date 9 one of 2016 Glenn Simpson at baumgartner and Peter frisch Re updated draft For the alpha hoax Well what happened Just 18 days later Just 18 days later the Clinton attorney went and met with the FBI and brought them the alphabet hogs It's sitting right here They literally left a paper
Is the Left Intentionally Trying to Kill Off Conservatives?
"I don't know that. I fully ascribed to john. Nolte's argument that people like sturt. Stern went on a tear. Recently where he mocked all the people who have been dying of cova the radio host has been six or seven conservative radio hosts who've died of covert and they were anti vaxxers apparently or allegedly and they were anti mask and they got covert and some of them had a deathbed conversion. I hope people get vaccinated. They supposedly said who knows if any of that. What portion of any of that is true but nolte's argument is by mocking and ridiculing and taunting people. The left is intentionally trying to kill off conservatives. I'm not sure that there's not some merit to that. I'm sorry. I've been thinking a lot about that since i saw the article last night looking for mexican if ivermectin is effective against covert as many studies. Suggest it is. Don't believe me. Look at the nih on the nih website. Why are they show. Anti ivermectin tucker. Carlson last night made a pretty pretty profound observation about drugs. In america and how easy it is to get one kind of drug but not another. Check this out so early treatment. Not just with ivermectin but with all of the therapeutics that have been used in the past year is amazingly and mysteriously attacked denied ignored. Anybody who touches it. It's touching the third rail. And i discussed it a few months ago and they came after me. My twitter account was suspended. It's still suspended even after. I appealed but the twitter courts are apparently not in session now and they haven't responded to my emails in the last three weeks. Perhaps this segment will help. Unlock it Other physicians had been similarly attacked. They've had their prescriptions denied. So why is it happening. Why is early safe. Effective treatment not being talked about. I think that's a very very important question.
Americans Deserve the Truth About Peter Daszak and Anthony Fauci
"Does that say for our public. Health officials that someone like peter desk is able to insert himself is able to put himself into what is supposed to be a scientific journal and published a statement that covers his own interests but actually have has lose focus on china and focus on masks or vaccines are mass inoculation. The wuhan institute of veracity received six hundred thousand dollars from a five year three million plus grant that vanity fair said eko health alliance. Stop from wire. Where did they get it from the us national institute of allergy and infectious diseases. Which is headed up by tony. Thoug- so tony. She gave dacix the money to the eco health. Alliance the echo health alliance. Then gave it to the wuhan into the variety and they're they're then trading love letters like pen pals in their email saying hey thanks pal for covering our back year because we don't want people to know that we were actually involved in pushing the natural order in putting science of above morality that actually ended up having a leak which is now infected. The entire planet. Dr peter data if you go to ito eko health alliance dot org. It shows this long bio from him. And you start to realize that this man might have the disguise or the camouflage of being a medical doctor with dr. peter. Dasent is the ultimate mad evil. Scientists is the man behind the man that coordinates all of the things that foul. She can't do because technically he's restrained as being a government. Employee data is able to call the prime ministers of other countries. He's able to orchestrate lockdown type programs.
Exposing the Villain Behind the Villain of Public Health
"Every story that we tell must have a villain with a chinese corona virus the virus go back and forth between the two who is the villain who is the man that pushed forward the lies and the deception about the origins of this virus. Who is the man. That is the darth vader the voldemort. Who is the man. That is the evil dr the mad scientist or we have a name and we've covered him for quite some time here on this program but he should be a household name. He's done everything he possibly can to try to make himself seem unimportant in unknown to you. He is one of the reasons. Why if you are facing a termination because you're vaccination status. This guy is behind it. He's one of the reasons why we mass mail and voting. He's friends with ouchi. He's friends with gates is the go-between of the entire alliance. Literally of what we are looking for. This man is named peter becic. He's a british zoologist. Let me stop here if you go and you look at kind of wear a lot of these press releases come from and a lot of the people behind kind of when the cia gets involved in dealing with foreign intelligence. The cia has something with zoologists. I don't quite understand it. I don't i don't know why this is that one field of study. It seems there is more agency overlap with zoology than anything else. Maybe we can have some people that have worked in the agency on this program and tell us why back in february of two thousand twenty and we know this because of the declassified vouch emails the medical industrial complex with ouchi and you clause and the entire machine that is the cdc the nih the fda they were scrambling and freaking out when they realized that this mysterious flu and pneumonia coming out of china very well might be tied to gain of function research. That was here in america but there was one man that they all leaned upon someone that was not on. Us government payroll someone that had an extraordinary amount of power someone that knew all the heads of state and knew the people that were in charge of the public health divisions and this man peter dacix was the man who got intimately involved in orchestrating and concocting scheme that the lancet journal of medicine just called the lancet in february of two thousand twenty which quote attacked conspiracy theories suggesting that the virus does not have a natural
White House Announces New COVID-19 Policy for International Travelers
"The white house has announced fully vaccinated. International travelers will be able to visit the us starting in november. That's a significant policy shift. After months of corona virus related travel bans and pierce hammer keith reports. The rules will be different though for americans fully vaccinated international travelers. We'll have to present proof of vaccination and get tested before flying white house cova nineteen coordinator. Jeff zion says. They'll also need to provide a phone number and email for contact tracing. This new system allows us to implement strict protocols to prevent the spread of cova from masters find internationally united states are firing that deal for nationals. Travelling united states be fully vaccinated. It's based on public else for americans returning to the. Us vaccination won't be required but they will have to test before and after their flights. The new protocols will replace bans on travelers from china india. Europe and
Finding The Pieces of Yourself That You've Lost
"Is easier to go. Sleep is easier to procrastinate. Is easier to stop doing something. Because you're not feeling it right now but the things that we do on a daily basis provide us with the goals and the achievements that we want and it's just really hard sometimes to see your way clear through that forest through that foggy day to say i got to get me back like this was really happening right now right. You're in a situation where you feel like you've lost your self and the only person that can get you back. Is you so all the excuses that you've told yourself all the naps that you've taken all of the phone calls and emails that you didn't respond to all of the times that she said you were going to go somewhere and you were going to do something in the you just like faggot. I'm not doing it. All of that is because you lost a piece of you and you need to find that piece of peace which allows you to be as great as you possibly can now what you have to do in order to find that it's going to be different for each individual partisan but i'm a big for that you already know what's missing you already know what would make you happy. You already know what's not bringing you joy right now so when you evaluate this and you take inventory of who you are who you were and who you want to be. They may not be the same person. Oh shit somebody's just realizing this about themselves on Yeah issue you know who you. Were you know that there were certain things that brought you joy in that made you happy. And they're not doing it for you anymore and there are other things that you may be didn't even think about right and now that thing is making you happy and it is breaking you a piece of peace. So who do you need to find. You need to find you because some where along the line you lost the most important person to you which is yourself
Buddy Foy Jr. Debuts New Radio Show to Protect Business Owners
"While ago. I had a chance to talk to buddy foyt junior. How how little did i know. He was going to become a threat to my radio existence with his own radio show. He's now the radio host of the buddy foy junior show which is a really big deal. We're thrilled to welcome back. The owner of two restaurants. One in florida one in new york. The one in new york is legendary chateau on the lake lake george. Then there's one on the west coast of florida the chateau anna maria. But there's plans to expand this multi award winning entrepreneur is now a radio star host of the buddy junior show. Please don't take away. The mike gallagher show slot buddy. Don't get that good mike. I i got a long way ahead of me. Even get close to that my friend. You've got a nice set up though. I love that you're doing this. This is really cool. We're gonna talk about the show in just a minute. It airs saturdays ten. Am on the answer in sarasota on m. nine thirty and fm ninety three point seven fm then in new york on the answer. Am nine seventy. Everyone can listen online. Live and on the podcast buddy. Tell us all about your new show. Listen the new show is really who knew the politics and business would collide the way. It is right so had to put my hat ring. What's going on and how the government is now involved in our businesses. We need a voice. And i unfortunately during this whole kobe thing we were able to get a ton of a pr and the emails and phone calls my customers come in and we serve over forty. Five fifty thousand customers are a summer. Well they're just saying listen. Get out there more. We want to hear more about what's going on in your world. 'cause we had no idea how hard it was abuna small entrepreneur in today's environment. So we're going to cover that gas on talk about it but the collision of politics and business which frankly i never thought would be at the pinnacle that it's outright. It's incredible the way these they've intersected. I'm spending a lot of time with my friends. The job creators network next thursday event in tampa With governor rhonda santa's with larry elder alfredo ortiz. I'm going to be on stage. We're going to be at the how the grand hyatt and tampa bay People can get tickets at the answer. Tampa dot com. Because it's a. It's coming up thursday night. September the twenty third and buddy. We're focused like a laser on the way small business owners have been crushed by the biden administration. It's not getting any better. it's getting worse so h- you know. How do we fight back. We need voices like yours. We need buddy for junior all over the country. And and i'm thrilled about about this broadcast because i mean you. You cannot overstate how small business owners are hurting. Right now buddy and it doesn't feel like this administration is doing a pardon. my language. A damn thing to help
How To Keep Your Job On Vacation With Hubspot's Pamela Bump
"Pamela as marketers. Get a break as well. Some of us wanna take a vacation but you know marketing never stops how marketers keep their job while they're on vacation i think there's two elements to marketing teams keeping their jobs while on vacation. I you look at the marketer the marketer which i'll use myself as an example we've all been through a wild year we've had a lot of pivots. Twenty twenty was so wild and unprecedented. We all wanna break. I wanted a break. Everyone on my team definitely wants a break but we want to take that break without throwing any of our processes off so one of the things that i do is focused on really strong communication. I regularly have one on ones with teammates that i work with most often and at these one on ones i might give them a heads up saying. Hey i'm gonna take some time off at this time. If you're going to take some time off let me know. And then we'll come up with a plan of how we can best prepare each other for this time off so we make initial plans there and then on top of that. I will email my team. And i'll say just a heads up that next week. I will be off from this date to this date. Here is my out of office. Plan for example when i'm running emails. I usually schedule the blogs emails a week or so ahead of time. If i'm going to be out. But i will pick another responsible person. A. dr is what we call them. A designated responsible individual to take over the email of something needs to be changed or content. Isn't gonna go out that we've scheduled so that's one of those things l. Include in my out of office plan of who to reach out to. If something urgent happens. And i will also remind people of when they can reach out to my manager could she can make calls for me usually end. That's just a good way to remind people that i'll be out. Usually nothing urgent will happen in the summer. When i when i have taken time off but it's good to have that information and people know whether something is something they should email me about and i'll return the message as soon as i get back or if it's something needed to reach out to another teammate. About but i usually try to schedule as much in advance as possible and then make a little out of office plan.
"email" Discussed on The Email Marketing Show
"Would also love <Speech_Male> to about your <Speech_Male> about your <Speech_Male> email list as well if <Speech_Male> you're currently doing this <Speech_Male> and you want to keep this conversation <Speech_Male> going. Come and hang out in <Speech_Male> our facebook group just <Speech_Male> go facebook such <Speech_Male> for the email marketing show <Speech_Male> community cohen. Hang <Speech_Male> out with us. <SpeakerChange> They're <Speech_Male> let's do this week. Subject <Speech_Male> line of <Speech_Male> the week subject <Speech_Male> line <SpeakerChange> of the week. <Speech_Male> What did he go for <Speech_Male> us. I've got lovely <Speech_Male> one this <Speech_Male> this out. I think it <Speech_Male> was in april sometime <Speech_Male> on its dodo <Speech_Male> versus <Speech_Male> toenail <Speech_Male> saw <Speech_Male> this. Tell me more <Speech_Male> okay. So <Speech_Male> the story <Speech_Male> was the. <Speech_Male> I said <Speech_Male> i was making a <Speech_Male> conversation. <Speech_Male> I said absolutely <Speech_Male> dead as <Speech_Male> a toenail. And <Speech_Male> then emma my <Speech_Male> the burst <Speech_Male> losses. What did <Speech_Male> you mean dodo. <Speech_Male> Debt is a dodos <Speech_Male> like yeah probably did <Speech_Male> not think i <Speech_Male> can think of of <Speech_Male> the right of the right word. <Speech_Male> That was the story <Speech_Male> that lead with <Speech_Male> email and went <Speech_Male> into talking <Speech_Male> about education <Speech_Male> and <Speech_Male> marketing <Speech_Male> and stuff so <Speech_Male> but the thing. <Speech_Male> I want to pull out this <Speech_Male> the two <Speech_Male> totally unrelated <Silence> things <Speech_Male> like. It's <Speech_Male> it's very sensible <Speech_Male> to think about is <Speech_Male> <Speech_Male> overweight <Speech_Male> versus underweight <Speech_Male> if you're in the <Speech_Male> because of these <Speech_Male> two extremes i don't <Speech_Male> wanna have in <Speech_Male> the fitness and health <Speech_Male> and fitness world right <Speech_Male> whereas if you put <Speech_Male> that and that's okay but <Speech_Male> it's kind of obvious <Speech_Male> if you put <Speech_Male> to <Speech_Male> really weird <Speech_Male> woods dodo <Speech_Male> <Speech_Male> extinct bird <Speech_Male> and <Speech_Male> toenail <Speech_Male> <SpeakerChange> disgusting <Speech_Male> thing <Speech_Male> if you put <Speech_Male> those verses <Speech_Male> in the middle <Speech_Male> it's really <Speech_Male> curiosity <Speech_Male> driven <Speech_Male> and anybody <Speech_Male> can use this formula <Speech_Male> and it worked <Speech_Male> a flipping <Speech_Male> treat love <Speech_Male> <Speech_Male> this week's <Speech_Male> subject line <Speech_Male> of the week <SpeakerChange> subject <Speech_Male> line of the week <Speech_Male> if you've enjoyed <Speech_Male> this episode and we know you <Speech_Male> have and you haven't already <Speech_Male> then makes you go. You go <Speech_Male> and subscribe. Just <Speech_Male> hit the subscribe button wherever <Speech_Male> you. That was <SpeakerChange> a winston <Speech_Male> just wherever you get your <Speech_Music_Male> <Speech_Music_Male> have. You haven't <Speech_Male> if you have half <Speech_Male> of you haven't but if you haven't <Speech_Male> <Speech_Male> subscribed own <Speech_Male> subscribe subscribe don't <Speech_Male> go hit the subscribe <Speech_Male> button on the podcast <Speech_Male> and do it right <Speech_Male> now before you forget. <Speech_Male> And if you've enjoyed this episode <Speech_Male> specifically <Speech_Male> you can share it on <Speech_Male> social media literally <Speech_Male> just click around and find <Speech_Male> linke thing to share <Speech_Male> it and <Speech_Male> tell your friends bring more <Speech_Male> people and <Speech_Male> let's get this <Speech_Male> has got more people doing great <Speech_Male> email mark. That was <Speech_Male> the worst. God <Speech_Male> <SpeakerChange> <Speech_Male> <Speech_Male> <Speech_Male> really witty and <Speech_Male> showbiz. Let's <Speech_Male> get this <Speech_Male> email. Marketing <Speech_Male> <SpeakerChange> party <Speech_Music_Male> started. <Speech_Music_Male> <Advertisement> <Speech_Music_Male> <Speech_Music_Male> <Advertisement> Let's <Speech_Music_Male> <Advertisement> play the outgrow before <Speech_Music_Male> you say <SpeakerChange> anything <Speech_Music_Male> <Music> <Music> <Music> <Music> <Music> <Speech_Music_Male> <Speech_Music_Male> may the sloppy. You haven't subscribed bloody button.
"email" Discussed on The Email Marketing Show
"For that so remember. There is value in you sending these emails if they're valuable if you're using value-driven emails the way that we teach it inside of the daily email strategy and we've had with you very the play various places the other thing you've really want to do and i'm going to big piece of advice for you to make this a lot. Easier thing you want to do is make. She actually say to them. Hey okay this is who i am. This is what i'm going to do in the future. This is how it's a benefit to you. So this is the value you're gonna get. This is why you want to keep receiving my emails. Sal them on this thing even though it's free and then you want to give them permission to actually opt out at this point and this is really scary and sounds weird but it's really important because if life has changed at the end the day your the one who's messed up. You're the one who hasn't re maintain that relationship. It's basically a bit like when you meet up with that friend. You keep saying you're gonna meet up with dinner and stuff when you do see them you buy the i drink or you pay for dinner because it was all on your head. You've got to do the same thing and say look hands up. This is my fault. I should have emailed you. Not just what i want saying from you but so that i can show up. Maintain this relationship. So you're gonna give him permission to opt out and said you know what it is if this is not cool for you and if i can't make a mencia here's the button to click. You can opt out and you never need to hear from me again. But of course that by doing that you'll find fewer people actually take the option because you've been so expressed about it and because you've sold them quote unquote so them on the benefits of sticking around and the value that they get from you..
"email" Discussed on The Email Marketing Show
"Can't make money sales to them and only the people who really have a good memory or don't get that many emails or whatever have actually remember who you are and now it's affecting your deliverability rate it's affecting you'll reputation as a person who sending emails. Yeah absolutely so one of the things that we really need to pay attention to here is obviously when people do go and click. That spun button. Yes that's bad because you feel bad about it. I mean i would say on a weekly basis we see somebody posts in one of our groups either email marketing show community group or the league members group upset that somebody's report their emails of spam instead of mean thing about them because it is easy to get attached to that so that's one thing but also the the delivery problems that gives you a bunch of people suddenly report. Us bomb and the major problem here is when you come out of the blue and you made your entire list or a big segment of your list. You haven't mailed for a long time. That's loads of people all on the same day. Probably within a few hours of each of the all go and do that exactly the same time. And you've got to think about the knock on effect if you get one. He will that. That's not going to affect anything but if you got a big bunch of people doing once that does cause a problem so the solution to this is honestly just to hold your hands up komar and be willing to be honest you list. It's just come out and say listen. I emailed you for ages and That's not very good. And then i'm going to slowly start to re-engage you don't say those words but i'm going to slowly start to re engage you and bring you back in so you want to turn out and say this is who i am..
"email" Discussed on The Email Marketing Show
"There's a lot of people tell us that. Oh well you know. I've got an email this. But i've been a bit shit. Not even even the very often and they say go your complete daily email strategy on the number of the league and study only stuff. So i'm gonna email every three and a half minutes now. I'm gonna email of every day or every week and we have to go like that cowboy. Who the whole says. Please don't do that right. I mean a lot of people do this without realizing. And i think there's two two major causes of at one. Is people build a list because the tool to build a nest and you should but then they feel worried about emailing them too much. So this of overcompensate and put it off and get paralyzed by that complication and then they go. Oh well i'll just no email him. Because i do an email and my conny mellon too much and then that's one side of it and then on the flip side of it. It's the people who see that this as like an asset that it'll be there when they need it so like i only pick up food and when i want to send somebody a text message or a phone call look on tacos and thing and the rest of the time. It's just on the desk and when you look at it. I think people look at our email list. Does this thing that go right Not really looking not doing a sale right now launching. Anything anything special happening on not doing. I'm not doing any of those things. I'll get my list to be right there when i need it. And then when they do need it. It's like the climate in the attic and take out the wooden box the cable subscribers in and then they blew the dust off a big cloud and then open up to see see if subscribers still paying attention. That's such as blinded by the light. Avance seen they lie. You never feed me feed us. You're gonna give us give them nutrients right right. So that's what happens. I think that's like the two major causes of weather's comes from for sure. So the thing is we need to make sure that we want to encourage you to start emailing those subscribers again book doing it carefully doing it with a bit of thought
"email" Discussed on The Email Marketing Show
"Hey it's robin kennedy. Hello today on the marketing show but talking about emailing your abandoned list you know when you have so of like neglected to email lists for a bit. How do you actually get back in that. Good books and what some of the big dangers of actually just emailing them before we get into that though if you would like to get all list of the top ten books we recommend to improve all areas of your email marketing. That's one of the resources that you'll find totally for free if you head over to email marketing heroes dot com forward slash resources lovely still. He's not saying she copied them but he did have red hair before rehana made it cool. It's comedy hypnotist rubber tumble andy. Has a wardrobe full of fifteen. Identical white shirts are the on. Identical coup hang us its psychological..
"email" Discussed on The Email Marketing Show
"What do we think is really going to be important in the coming year because even a marketing does change the priorities. The world's changes of course. What do you. What do you mean what's one of your big things that you're thinking. Twenty twenty one. The focus on what i think sending emails is probably going to be a really big thing. If we start sending emails rather than just thinking about us going to hell. No so i think one of the really big things that we talk about all of the time is engagement is is working on engagement of your email lists we all collectively trying to get away from this idea of emailing bombarding emails until they buy unsubscribe. Just build a massive mess and beat them over the head with emails. So that you. If you've got this one hundred thousand people three percent of them open your email. She might go. What still quite a lot of people. That's three thousand people might not everyday but actions. You know what that's really expense. It's hard to manage. It's not doing your marketing and good to instead. We need to focus on actually having really small list. The actively works in fact. I'm going to go as far as to say this. I recently had an email marketing platform. That was painful with rooms twenty thousand subscribers and one of my businesses and i was paying and the reason being it was like a negative price so i signed a ten years ago and so i had the place in ten years ago. Not the place today. And as a result of that. I was like clinging onto it can also be used that one day actually recently i just got rid of it and i said you know i'm not interested. I mean a different platform. Because i don't want to have a list of twenty thousand people necessarily anymore because you can do a lot more damage with a lot smaller list and be more profitable if you're willing to manage the engagement of those people into the woods. If you're willing to chop off the whole roster people who are not paying attention anymore and that's probably not gonna buy anything anymore. You can make the same amount of money. It's much smaller segment of your list. Actually if you ignore the vanity metrics of how big your walter of a-listers and instead focus on how much money you actually take thus a much better place to be right and we're talking about law you pay the bills. You can't grow a business you concrete freedom or achieve any of your goals with a big old list of of email subscribers i. It doesn't matter how big a list you wielding it. It really doesn't matter it's all. About what value are you getting from that list as a business right. Or if you're if you're if you're a non nonprofit for example who have a couple of of those guys listening. It's about the the number of people who who's having an impact on and if you're not getting any engagement not having an impact on them. Let's be honest right if people are not engaging and what would mean here is people are not actually opening in reading clicking replying to forwarding. Actually get involved in your emails just seeing your name and delete in a worse. It's not even open it. Don't even bother deleting it and your inbox engaging not literally serves. Nobody in terms of them themselves the person who subscribed they are in volley from your emails. Because they're not reading them. Say knock involved from you. Secondly you're not able to get any value from because you're not only meals that you can't make sales office to them and third and this is the most terrifying bought of at all is all of the people who do receive in from you that ability to receive from you is negatively impacted by the people who are not opening your emails you damaging reputation with the email platforms so some of the people who do want to receive m e mails from you. Who do see value in you who you can get volley from on seeing emails. So no one's even so. I think we need to have a massive focus on engagement. Now will comes down to making sure that every single email you send you ask directly for some kind of engagement. Whether it's click a link reply this thing go check this out forwarded whatever. It's going to be just to make sure that you're getting engage with the museum. So this is definitely as the as the spam world tightens up even further because everything on the internet. Don't you know so renita. Remember that all these algorithms gonna get smarter. So engagement is going to be massive for me. I think the next thing is going to be about giving people a reason to actually open your emails. What i mean by that is if all you email and look people are guilty of this. I know we can look back at my my older my previous self and see that. I used to only email people when i had a new offer. Hey here's a new. Or i was leading up to an offer giving some value in advance of framing the offer. Lots of people only email. Hey here's the next thing. I've got the next part service. The next thing the problem with that is if i receive an email if you receive an email right now from somebody and you know the only thing they email you about is other products the only reason to ever open the email is to see what they've got on sale right now or to see if if a discount on the thing you'd be careful but if you're not in zone now if you're not in a place while you're looking to buy something from the category of stuff that person sells then you've got no reason to all to open that person's emails whereas to actually give people a reason to open their emails which is not there might be a discount code or they might be a thing they want to buy. If it's actually there is value in the email themselves that they can they can enjoy that volume in get value fraum. Then there's a reason to open that email regardless of whether anita have my credit card honda not right absolutely. I think i really wanted to allow businesses idea that at the minute we think of emails is being a bit like a lot of people know a lot of people think of email is being a bit like knowing somebody comes around the doors and puts a catalog three blocks. You only look up by. If you're interested in the idea of all the i might wanna buy some new took boxes or something like a new dust or i might wanna see what gadget economic my kitchen and never used for the rest of us like the rest of the time just threw away. Just don't use it. don't even look at it emails. Become thing the to even even the big supermarkets have realized this is the case in the uk. If you go to marks and spencers right at overhaul of christmas look christmas right. They had all of that stuff inside on the lead up to christmas of. Here's the beautiful turkey you can get. And he has all this stuff but what they switched on the fact that people won't read them if there's no value enough it's a free magazine is a free calog. So what do they do. They put in beautiful turkey recipes. That had -ality the do at tesco that do it everywhere. They give you great recipes. Here's some great christmas soups and all this stuff. So there's a reason pick catalog up. Because the reason we still got two or three of them lying around in the kitchen even now because we know that some great recipes nuts and nothing so that's value in the off they are catalogs which are selling products directly. So we've gone gauge. When we think value is the second one interesting in that example you just gave just about that. O obviously the articles and the stuff that you're getting recipes is stuff that you can do with the stock you're gonna go and buy from that shop so like it's not like defeating the purpose it's not like here's the perfect ten list to go camping next week when you doing anything related accompanying it's mitchely a lotta stuff that is valuable in its own right. But it's congress when he makes sense that you're gonna be able to get results from the study you can then go and blocks from that shop and by the way kennedy. I have to say about jerry makes a lot more sense now. Marks and spencer.
"email" Discussed on The Email Marketing Show
"Aloe welcome to the email margaret show. We are here every single week. Giving course create as coaches and membership owners everything you need to use psychology driven email marketing and be the email marketing hero of your business. That's what we hear. If you haven't already make sure that you smash the subscribe button so you don't miss another episode of the show. Because i know you're busy and you don't wanna miss an episode of this fact you listening to this right now. Do as a favourite sake of yourself if the economy is not maybe just a screenshot off the podcast and sherry on social media. Tigers at robin kennedy on much. The everything's and show us what you're up to ten the listen to the podcast spread the word please. How get more people listening to this possum stock. It will also get a fix ema marketing throughout the world. So it's it's twenty twenty one here we are with facing it we're looking at it. Where partway through the beginning of course but what do we think is really going to be important in the coming year because even a marketing does change the priorities. The world's changes of course. What do you. What do you mean what's one of your big things that you're thinking. Twenty twenty one. The focus on what i think sending emails is probably going to be a really big thing. If we start sending emails rather than just thinking about us going to hell. No so i think one of the really big things that we talk about all of the time is engagement is is working on engagement of your email lists we all collectively trying to get away from this idea of emailing bombarding emails until they buy unsubscribe. Just build a massive mess and beat them over the head with emails. So that you. If you've got this one hundred thousand people three percent of them open your email. She might go. What still quite a lot of people. That's three thousand people might not everyday but actions. You know what that's really expense. It's hard to manage. It's not doing your marketing and good to instead. We need to focus on actually having really small list. The actively works in fact. I'm going to go as far as to say this. I recently had an email marketing platform. That was painful with rooms twenty thousand subscribers and one of my businesses and i was paying and the reason being it was like a negative price so i signed a ten years ago and so i had the place in ten years ago. Not the place today. And as a result of that. I was like clinging onto it can also be used that one day actually recently i just got rid of it and i said you know i'm not interested. I mean a different platform. Because i don't want to have a list of twenty thousand people necessarily anymore because you can do a lot more damage with a lot smaller list and be more profitable if you're willing to manage the engagement of those people into the woods. If you're willing to chop off the whole roster people who are not paying attention anymore and that's probably not gonna buy anything anymore. You can make the same amount of money. It's much smaller segment of your list. Actually if you ignore the vanity metrics of how big your walter of a-listers and instead focus on how much money you actually take thus a much better place to be right and we're talking about law you pay the bills. You can't grow a business you concrete freedom or achieve any of your goals with a big old list of of email subscribers i. It doesn't matter how big a list you wielding it. It really doesn't matter it's all. About what value are you getting from that list as a business right. Or if you're if you're if you're a non nonprofit for example who have a couple of of those guys listening. It's about the the number of people who who's having an impact on and if you're not getting any engagement not having an impact on them. Let's be honest right if people are not engaging and what would mean here is people are not actually opening in reading clicking replying to forwarding. Actually get involved in your emails just seeing your name and delete in a worse. It's not even open it. Don't even bother deleting it and your inbox engaging not literally serves. Nobody in terms of them themselves the person who subscribed they are in volley from your emails. Because they're not reading them. Say knock involved from you. Secondly you're not able to get any value from because you're not only meals that you can't make sales office to them and third and this is the most terrifying bought of at all is all of the people who do receive in from you that ability to receive from you is negatively impacted by the people who are not opening your emails you damaging reputation with the email platforms so some of the people who do want to receive m e mails from you. Who do see value in you who you can get volley from on seeing emails. So no one's even so. I think we need to have a massive focus on engagement. Now will comes down to making sure that every single email you send you ask directly for some kind of engagement. Whether it's click a link reply this thing go check this out forwarded whatever. It's going to be just to make sure that you're getting engage with the museum. So this is definitely as the as the spam world tightens up even further because everything on the internet. Don't you know so renita. Remember that all these algorithms gonna get smarter. So engagement is going to be massive for me. I think the next thing is going to be about giving people a reason to actually open your emails. What i mean by that is if all you email and look people are guilty of this. I know we can look back at my my older my previous self and see that. I used to only email people when i had a new offer. Hey here's a new. Or i was leading up to an offer giving some value in advance of framing the offer. Lots of people only email. Hey here's the next thing. I've got the next part service. The next thing the problem with that is if i receive an email if you receive an email right now from somebody and you know the only thing they email you about is other products the only reason to ever open the email is to see what they've got on sale right now or to see if if a discount on the thing you'd be careful but if you're not in zone now if you're not in a place while you're looking to buy something from the category of stuff that person sells then you've got no reason to all to open that person's emails whereas to actually give people a reason to open their emails which is not there might be a discount code or they might be a thing they want to buy. If it's actually there is value in the email themselves that they can they can enjoy that volume in get value fraum. Then there's a reason to open that email regardless of whether anita have my credit card honda not right absolutely. I think i really wanted to allow businesses idea that at the minute we think of emails is being a bit like a lot of people know a lot of people think of email is being a bit like knowing somebody comes around the doors and puts a catalog three blocks. You only look up by. If you're interested in the idea of all the i might wanna buy some new took boxes or something like a new dust or i might wanna see what gadget economic my kitchen and never used for the rest of us like the rest of the time just threw away. Just don't use it. don't even look at it emails. Become thing the to even even the big supermarkets have realized this is the case in the uk. If you go to marks and spencers right at overhaul of christmas look christmas right. They had all of that stuff inside on the lead up to christmas of. Here's the beautiful turkey you can get. And he has all this stuff but what they switched on the fact that people won't read them if there's no value enough it's a free magazine is a free calog. So what do they do. They put in beautiful turkey recipes. That had -ality the do at tesco that do it everywhere. They give you great recipes. Here's some great christmas soups and all this stuff. So there's a reason pick catalog up. Because the reason we still got two or three of them lying around in the kitchen even now because we know that some great recipes nuts and nothing so that's value in the off they are catalogs which are selling products directly. So we've gone gauge. When we think value is the second one interesting in that example you just gave just about that. O obviously the articles and the stuff that you're getting recipes is stuff that you can do with the stock you're gonna go and buy from that shop so like it's not like defeating the purpose it's not like here's the perfect ten list to.
"email" Discussed on The Email Marketing Show
"Good why they should want whereas if you just go straight to the testimonials when the that's great but what are these testimonials about kennedy said before so what you wanna do is to make sure that you put together a sequence of automated campaigns because one of the questions we get law is wedged the ultimate campaigns in with day to day like emails and stuff. And this is how we do it. We like to make sure that we have a structure of some an another story rodney. I'm not going to tell you how many you need to have you start with one. Then you're gonna have to and you'll keep going to the ron no So there are no more. You basically going to have a sequence of campaigns the odd designed to like stack on top of each other to sal. Your core offer oil products if you've got more than one like put them in a row and basically figure out. Okay great what am i gonna. How am i going to position this correct the to my new subscribers. And what you wanna do there. Is you actually want to make a whole hunky assails through those initial campaigns because you're structuring an amazing sales argument on top of another on top of another one and another one. That's another one to give people really knew reason not to go ahead and buy that product like if they haven't bought the product by the end of those campaigns. The only real reason for it could be. If you've done the campaigns correctly. they will trust you. they will understand why it's good. The only reason why they will join at that point. They literally don't have the money. It's just like the wrong time for them. Like this is a thing. I'll need later. The i need it right now. Yeah so the urgency for them personally as the way we think about it and this was a real turning point in the way that we think and we teach our email marketing and teach. Everyone's email marketing. And if you think about a train right we think of this. Whole thing is train carriages. This is something we've been talking about for quite a few months. Maybe maybe a year maybe not quite yet but we think about it as a trade and the reason the thing about it that way. Is you imagine people come on. The train and a train can get longer drink and get shorter. Only do is either if trains too long. Maybe there's a one of your automated. Campaigns is not working very well you can uncouple it remove that courage and then re coupled together and you train gets shorter but when you try something out that works you can uncouple to trading coverages and put in a new automation right in the middle of your train towards the end towards the beginning of you can choose where it goes in and put that particular campaign promotion and not just makes you train longer. The great news is it doesn't matter how long you train is. It doesn't matter so you might have a campaign which is like an introductory campaign. Introduces your corporate. We call that an overture sequence and that's one of the first things we do. Swab i drink courage and our automated sequence on someone. Joins list is calling getting to know you sequence at the welcome on baltic. When's the next train which we have is a called an overture campaign. Which isn't which is basically the introduction to this is what the product is this is the core beliefs the core understanding the core things that you need to know about this product before we can promote it to you. Now we've created a lot of context and again to know you sequence. We've context around us and you an hour relationship through email in the second team in that second sequence there a second train carriage we've now introduced you through an overture sequence to what our core product is be the league or it might be one of our other products then after that. If you've got those two things guess what you couldn't go after yes. You can add in scarcity based campaigns. You could add an automation that involve videos and other fancy things or even simple things that sell your products and services from different angles but to begin with your train. Carriages can just be a short as two coverages long. And then later if you're a member of the league for example you might see something like the black widow campaign all the time lord campaign all the splint a campaign you might go. I'm gonna give that a shot and then when it works. I'm going to put it inside. I'm going to make my train longer by adding that new courage in so does that make sense. It's difficult to never shed in audio only usually go lovely training with pictures of trains and stuff on it but i hope that makes sense actually remember seeing the posts in our facebook group dan. The facebook group from members of our membership the league from su who helps people with who are on the autistic spectrum to cook so she sells recipes and that kind of thing for autistic people and their families and she posted into the group and said but she she posted a picture of the worksheet that we have for this exact process and said i've mapped out my first to train car averages and i decided to keep it simple for now. Just get those to open ruining which is what we suggest. And she said it doesn't it doesn't feel like that's not enough and you've made me realize i can do this and that's huge for me. I mean how amazing is that like. She's now got such clarity. From mapping this and following that process that we teach to know that people are gonna come into world through all the different lead magnets. Stockton's that she's gone and now what what. however they go into her world and onto her list they're now going to go through the getting to know you sequence and build that really cool stuff. Then they're going to go through a train carriage and they're gonna be sold her product in the best possible way so this is so powerful. Yeah it's the fastest way to make sales to melissa is to make sure you have built context to make sure that when someone joins your email list the get the no you got to know them. And then you somehow introduce your core product or service in a way that from beginning to end so now. They've got call understanding because until they've gotten any of that stuff. These day to day weekly will be called snowball. Emails actually have no context. They have no meaning. And because what you copped is through them through those emails. You can't build that context because they are in the moment and people are joining list at different times so you can do that and you could only do that through avenues. Core automations now. What's really good. Is that when people come out of your train. Carriages like when you get to the end of it and they drop into those day to day emails that you're sending those emails of the lawns. You know remember when they get to the end of that train carriage. There's only a couple of reasons why didn't buy and so those day to day emails now carry them forward until maybe once a month. Once every six weeks you might take a campaign and run it. Lifelock literally take one of our campaigns that we are inside the legal campaign you put together yourself run it live to your entire as daily broadcasts effectively and if it works and it works really really well and get to more sales you can pick that up and you can automate it and india trai and make you train one carriage longer. Maybe want to replace a carriage. Maybe one and put it in the end. Maybe you wanna stick in the middle somewhere. And i knew people coming in so your entire lists been through that because you run it life but new people coming in will now go through that one before they get to daily broadcasts and your daily broadcasts other snowball emails as we called you just throughout the reason why we call him as nobles is that the more of them you keep throwing eventually builds an avalanche and those those emails will now be that to serve the people who it wasn't the right time for them when they were in the train but later on it can be totally. You might be thinking okay. That sounds good. A thing of kinda hangover or something. That could use some more clarity on. Don't worry we don't leave you high and dry as you know we'll give you the complete solution so come and hung out inside of free facebook group. The email marketing show community over on facebook literature such for the mountain show community on facebook. And tell us what you work on. Ask any questions you've got around. How do i apply this. What do you mean by they. Get some clarification. Get some clarity and get this actionable. So just coming over the mountain community or if it's easier for you to open up a browser like chrome or something like that than we've got a short url which is just rob and kennedy dot group and that will buy the magic of the internet full. Would you over to our group would love to see them hanging out in that. Every single data small enough this ball thousand of us hanging out every single day stockton ultra pronuncia email marketing and how email money for our small businesses so greatly over there. But in the meantime let's go into.
"email" Discussed on The Email Marketing Show
"You've probably heard this phrase <hes>. I would have written you a shorter message. But i didn't have time. Yes and right. Most people don't take the time to refine their message. And that includes branding so the stuff that shows up the number of emails. I get that have what i like to call like a big. So when you're looking at an email or or any design just look at the different points of things so there's one type of topography another. There's another that's three points. There's a line there's a different kind of line. That's now five points. There's this amount of space between things and now there's this other amount of space between things now the seven points and you're like golf you're trying to get at low as scores possible so unless a line that's different is doing some unique job you're like it has to be that for this specific reason than kill it get rid of it and always trim trim sentence isn't doing specific job get rid of it right get down to your essential message your minimum viable communication. That's when things get really work and so yeah. When i throw up. That's when that's not happening. I've got it figured i out. What we need to do is make the rest of our branding our website and everything else. That really shit. And then we don't have to worry the emails and everything looks aligning. That's all we need. This makes. I think some people have done that. Actually i have seen people who've taken that approach i can see. I can see how this how this works and why this is why. This is really really important. have you seen that. They're suddenly become particular problems. This we stick one image of like a screenshot gif of kennedy or something in an email and some new we got replies from somebody who's using so machete mail client that's emerged from some murray says all well the image didn't lowered when i looked at the email and starts mooning about it. So have you start. Have you found problems as more email clydes taupo where people are still trying to get it to be consistent and work and all these different email clients so good question. If you're template is either well chosen if you ended up using a email template or if you have good designers and developers create it for you. Then this is a non issue you. There's something called graceful degradation so it will gracefully degrade down into a text email in certain that civic clients where you know that's not appropriate it will gracefully degrade down into like if there's no images available all text can be used with as people. What's they're all kinds of ways of removing the obstacles of making it <hes>. Work well generally speaking though there are best practices about not too many images and not too large <hes>. File size of images so that things load quickly and that you know you're looking at <hes>. So many more mobile opens than desktop. That you really need to be paying attention those file sizes so everything snappy but yeah i i think the that is merely over. Now that said if you have a <hes>. An audience that is primarily out in the australian bush. No this this is not over. You should be sending text emails. And that's it right but if your audience is an audience that is has high speed internet or has good l. t. e. or something like that for their. You know their bandwidth on their phone. Then you're okay providing a reasonable. You know a graphic visual emails and the templates that come with those.
"email" Discussed on The Email Marketing Show
"That's the first. Yeah and friends here in england. He means maths. Till i say the american music four times during the no. I'm gonna murder. She wrote on whatever it is. You call it so now that we've solve understood a bit more about what not working is and to be honest right now at this point halfway through the podcast we might have solved your problem. You might notice within. The weather's actually email is working. You were just looking at their own metrics. Consider you expecting too much from those metrics. There was saying you shouldn't push yourself together as high metrics. However we're not gonna talk about how if you looking at this thinking well. I still feel a bit global because you know okay. So i'm not making any money per subscriber per month. Okay great now. That means your emails not work in. that means. we need to do something about it. So now let's talk about how you can improve it and we've got a few different things. I think here that most people don't do if they did do these things than they'd they'd got bad results. So the first thing is to make sure that you are constantly working to clear. Out the deadwood the dud subscribers on your list. Those are going to be the bogus email addresses where somebody has mistake. Their email address is going to be the ones where somebody put in their spare email address that the check like every second year on a thursday. Those are going to be the ones where somebody's put somebody else's email address in baldenon. We've also that you've got the people who use those disposable email addresses that'd be more and more popular and again the sign up to get your free thing or for a short term and then they no longer exists. Yeah you've gone and we've all got dickhead. Addicted dot com on all this nothing. I mean i have. I've got i mean. He's the friendliest one i've got so this deficit of that as well as people have just like stopped paying attention literally just interested anymore. They've changed topic. Maybe you become relevant to them. Because you're talking about of then no longer interested in and so really what you want to do is to ruin like a revival campaign we have our campaign of course that we talk about a lot designed to take those people who are not paying attention anymore and shake up so the either they do. Start paying attention again. Oh you they don't in which case you just delete them get rid of them. Let them go set them free. Release the into the wild to pass somebody else's email list and. I think it's really important to do that. Most people just don't do it at all if If at all and often so like you can either have the automated running in your business all like once every three a sixty day just logan find out who's not really engaged for the last sixty days run them through this campaign and if they don't re engage given the chop and it's terrifying thing to do to log into your email system and so that three hundred contacts and go right delete well at the end of the day if the if you look at that especially you know. Listen if we at every day but even if you email a couple of times a week or once a week if you look back over sixty day period and they have an open door collector engaged with a single email with all of those emails that you send like. They're not going to miss you the end of the day because they haven't been engaged with the anyway they're probably thank god. They've stopped email. And is you know. So yes you get the dead wood. And what's nice as soon as you do that. Is you see an increase in your open rate. Because of all the people you'll sending two more of them are engaged so instant instant fix there. You go so the second thing is that really think about we talk about this loads actually is what are you training your subscribers to like. Have you become that person who shows up and gives people stuff and says. Here's a podcast episode. His blog article. He has an episode of another person's. Podcast i was in you. Don t you just send them to content which means you're training them to sort of just possibly go all right. Yeah lovely lovely. You actually not training people to do anything. That's all links to another point and that. We've got a list of oswald rob which is actually all you actually making any call to action at all like it's amazing. How many people. We say this to go the that's actually. It seems really obvious what you tell what. He's talking about it out loud but you know we've all done that thing. Why the handyman around your house. You've been whingeing a landlord for months about you. Television aerial not working and then you realized the to aerial ports on the wall and you've plugged in the wrong one. We've all done that right. Just just me think just you just me. Yeah so we've all had those moments. That's kind of blindly his shadow. Not but it's really interesting that we think this email thing is. I don't want to be over pushy. And we've we've all done that thing where we over pushy so we do the opposite and we have pulled back on. We've been speaking events have been. We've been bit intimidated by the idea of even mentioning any of all products or where people can find out about us and so we've done the opposite and actually had no benefit no falling off the back of it so that that can happen. So all you training your people to click on links and actually buy stuff and actually do something and if your emails armed every single day saying somebody clicked this. Do that by a check this out. Then you train people into the habit that when they receive an email from you they either ignore it. It's not very valuable. Or they open it and read it. But don't do anything with it that don't click a link. Don't reply they don't go by. They don't do anything so a really quick fix here is to start training people from the very beginning of their relationship with you to right now so the emails. You're sending on a day to day week to week basis. What we call snowball emails. You wanna make sure that those emails have some kind of call to action in them whether as a offer or whether it is to consume some content depending on the kind of campaign that you're running so make sure that's the case but also train people from the beginning of their relationship with you so we have a thing that we talk about called the getting to know you sequence which is that initial sequence that welcoming sequence. Somebody goes through and they. I join your email list. And what's really amazing. When people implement the getting to know you sequence is. They realized they are training their subscribers to click links a major part of that sequence. It's a forty. It's a four day sequence one email a day for four days which one of the intentions of as well as building authority credibility over things is to train people to click links. Enjoy it. I know that when i click a link. I get something i like. We are trained in people's behavior. Consider what is it. I am.
"email" Discussed on The Email Marketing Show
"Let's dive into this and let's talk about why your email marketing isn't working if you're listening to this and you just feel a bit disheartened by the you know you send an email and maybe it's it's like to me just feel like nobody cares. Nobody loves you. nobody's listening. Nobody's buying anything. That's the worst bit and you just feel like it's just not working. That's what we want to talk about here today. I think the first thing we need to do is talk about what is not working. What does that mean. 'cause i think if there's a bunch of different people listening to this with different who all think in their email marketing is not working that might be triggered by different things. Maybe somebody sending emails literally. Nobody's opening them. Maybe somebody else's sending emails and lose people opening them but they're not getting any sales so i suppose let's dig into some of the possible options here are about what people might think of as not working. Yeah i mean. This isn't that we talk to league members about. Isn't it like every month whom you've got. We have to group. Coaching calls a month and pretty much every session. Somebody comes across and says they spit not working. And so we say okay. That's nice what do you mean by not working. And i think the first thing we've got to remember is a lot of us look at open rates as a signal as to whether your email marketing is not working. How do people are opening our emails. The problem with that is it's not that useful a metric. it's well it's not totally unuseful. We have talked about in previous episodes. The reason that we obsessed with an open rates is because it's the big number that the amar in platform shows us because they have that data to some degree. So i think open rates is probably not a good indicator that it's not working. The the point is interesting is if they suddenly started plummeting so if your open rate is x. percent and let's say it's twenty percent and then suddenly it goes to eighteen. Then it's fifteen than it's just saying this declining open rate then. That's a trend. Definitely take up. What are they going. Remember is this question which we get in the free facebook group that you will mark community and all over. The place is what's a good open rate. We probably see that a couple of times a month over in the group right under the answer is always the same. The reasonable like no. It's not a nice answer right. It's not what anybody wants to hear. But we gotta remember the business and email marketing. That goes with. It is a one player game. That's a really important thing to think about email. I'm business all of that. It is a one player game. You are your numbers. Is your revenue up. Is your prophet up. Is your open rate up on what your numbers doing in your business and the only aim of your game that your plan right now is to increase your numbers. Whatever you're starting out you might be at a sixty percent open rate that we talked about with guests in the past who've had that all u continuing to maintain that and sometimes you're going to see declines because of those we'll get into in a second so let's forget about open rates as an indicate a directly of whether it's work or not fact. We have a different number that we like to actually consider think. Yeah just before we talk about that. Think the other thing that's interesting about open. Rates is the most people are expecting too much from their email straightaway. So like we've had people come onto our into our hotline coaching calls in the league. Or just you know. Talk to us events. And they've said things like i've got only sixty percent of my people opened my emails. And what they mean by that. Is there's a whopping forty percent of people that's four hundred out of every thousand the not opening my emails and they feel like that's a catastrophe and actually that's in most industries would be considered an almighty big open. So i think again. Don't expect too much from your email if you are just getting started and you're really looking at this and you're kind if you think you number is low because you you know what are the people's must be by you know surely it's going to be higher than that. So that's the first thing is doing this heart until you've at least investigates find okay. Great book what other other people in my marketplace. What what should. I be washed. I'll be aiming for is like benchmark right. I in one player game. You want to do that. You're not aiming for eighty percent when everyone else in your industry is only getting twenty percent. That's an unrealistic place to start. You want to at least be aiming for about the same saw a number but the as can he said the metric we really look for is nothing really to do with open rates or click through rates or any of that stuff. It's actually to do with how much money you're gonna make per subscriber per month because at the end of the day. You can't pay your bills. You can't pay your staff you can't pay for all that software the ears you compared to listening to this podcast quits. Right you can't pay all of the stuff that you see with with open rates. Click through rates. Instead you want to actually making sales so there's this old adage and i don't know where it's coming from but i think it's a myth this ancient thing that's been going around saying you should be able to earn an. I heard again this morning. One dollar per subscriber month in your business so if you've got one on subscriber you should make doll. I've got a hundred subscribers. You make one hundred dollars thousand subscribers. You should make thousand dollars now. I know that a lot of businesses are struggling to actually get anywhere close to that number so i think first of all. That number is a myth. However if you do it right you can make significantly more than one dollar per subscriber per month under that. The metric is higher than one dollars per subscriber per month. But what you really want to be focused on is that number which is a like a cocktail of things. it's a cocktail of urban rates and click through rates and conversion rates. And all of that stuff. Because of course they do factor into that equation. If nobody is opening your emails. You're not gonna make any money per month. So they do factor into it but it's it's way more complex than just open rates quickly rates because again it factors in the stuff you promoting the relationship you've got with your list. How often you make office. I mean one of the things to remember as well. I think people forget. This is about the sample size like how many people are on your list. That really affected. And it's like it's double edged sword as well so for example. If you've got a a massive list well as your list grows in general because of technology and because of all the constraints around tack basically your open rates and a lot of your deliverability percentage wise are gonna come gonna come down because you'll like working. These servers a lot harder which means all of the email providers. Esp's eugene males and your white males and hot meals and all that stuff are all going to get a bit more sensitive. You're sending a lot of email. We're going to have considerate less personal. So we're gonna give you slightly less deliverability that's kind of what happens so with a lodge list. It's actually very natural for as this grows for that deliverability for that open rape and for those numbers per subscriber to watch to actually reduce the other thing to remember is with a small list. So that's the good thing we a big list of calls you've got more people. And that's a lovely flip side of that smaller list. you can have probably higher open rates. Probably more earnings per subscriber most more sales and more value per subscribe. But the pop. The the negative is that you you. Have you have a smaller sample size. You have less data you literally have less people going through an off. I when you put it out there so if you've got fifty people on your list and let's see hundreds making make the math easy because that's not do kennedy math live on the show. So let's do a hundred people on your list and you put them you send them to an offer to a sales page off a page and one person buys it you might go to one percent conversion rate will you have. You've only put one central of hundred people. Compare that two thousand where you might get ten people by might get twenty people by. You're not giving enough of all over opportunity so you do constantly balance those two things and of course a big a big a list is probably not will take all over a smaller list in general but just be aware that but as it grows you might get those numbers deplete so think about the first part of this gas is to think about. What do you mean by. It's not working. Does it mean i'm not making sales. Because that is the ultimate macro metric. All you make in sound. What is your earnings per subscriber and is it going up or is it coming down. That's what you want know. Take a period of time january. How did we make some scribner and that simple math. Isn't it simply number two subscribers and it's the people are and how much earned that month from the from the subscribers right lovely stuff.
"email" Discussed on The Email Marketing Show
"She wrote is on the television. It's.
"email" Discussed on The Email Marketing Show
"Sure that you get more people who in quieter turning into customers and repeat customers an ongoing customer and then other sue got all the series Know the with food and recipes to help people on the autistic spectrum to do their own cooking and stuff. Yeah i moved. Got nick who's fabulous fabulous member. She's an ecommerce store where she sells homemade handmade baby gifts and keepsakes. We've got army. Who helps people grow that groups online that facebook groups and communities so that we can build fans into them into customers. We've got another rachel who sells online fitness programs. Like this so many people regardless of whether you've got a product service you beat the beep beep whether you are a large business over small business doing e mail in a really effective way and the reason that doing it is because the reason people join any of our email lists is because they've got a problem. They've got a question. They have got something missing that they really want a solution to and they believe you're the person who has the answer to that. Now can kind of divide. I think every business really into two categories company the people who sell that knowledge. So what you're buying from them is their knowledge. And that's going to be things like you know you're it's going to be courses that you want to buy. It's going to be coaching consultancy. It's going to be recipes. A personal trainer training. Grow your church. Those things yeah. Yeah and then on the flip of that. Yeah on the flip of thought you've got people who are selling. The product of their knowledge says is the knowledge directly. That rob just talked about. But then you've got the pilot of the knowledge which is a photographer. What they're selling is memories they're selling selling the actual outcome van entertainers again. It's a product of their knowledgeable magician. Although secrets you know about how to make magic happen. The port of people are buying. If you're a children's tena selling the outcome of so how can these people be doing. Be doing email marketing for example if it's a product of if you're a person who's selling the product of your knowledge that's a slightly more difficult in my think thing to send emails about because how can you cope with ideas emails. Well what do you actually do if you're if you're in the knowledge business if you're selling your knowledge you're you're an accountant urine. Coaching we selling recipes. Pt some then you can. Obviously you can send emails with bits of knowledge and you can tell people what they should be doing why they should be doing all that sort of stuff. But if you're selling a product of knowledge when you actually do with just why did not nola the widen that little fort little bit and you doing that. For example if you're a photographer like sue member of the league she does offer a family portrait and stuff so what she can be emailing about his family stuff stuff he can do as a family to make great memories. That's really useful really valuable content if you go back to previous type previous episodes i'm looking up now on this fuzzy stretchy episode forty seven of the show. You'll hear the seven different types of value that you can giving you emails and you can definitely pull many of those things out so you could inspire people inspire y'all subscribers. If that if you're talk refund you could give them ideas. You can answer their questions. There's lots of things you could do that. If you'll maybe a family a family entertainer like you do children's parties or something as as a magician for example one of the things you could do is you could talk about making education fund right. You could talk about how to how to keep kids entertained the weekends when it's a rainy day or days out for families to go to so it's about widening that and using your knowledge and applying it to what our friend janet murray talks about is the wide emotional needs of your audience while the emotional needs of that audience and where to they relate to you so in the case of the photographer. It's all about memories and about families. It's a family photographer. How can you serve their needs. As as win in terms of given a memories happen build memories medusa family and this really applies to like if you sell the physical product which is again the product of your knowledge. So you knew how to for example. Nick in the league makes these amazing like keepsakes and stuff out of all baby clothes kind of thing. Her knowledge is on how you make these incredible things. Because i mean crikey. I wouldn't know where to start how you make the incredible things how you design them. Putting together may actually physically stitch together. That's the knowledge. The product of that knowledge is the thing now. You might think well people are going to buy that every day. No they're not but the bit that allows her to keep their email marketing going between one purchase in the next is again being able to talk about family stuff. Memories again actually ties in very nicely. With what sue can do is talking about all those different things likewise we spoke to somebody recently. He has who sells vegan handbags. And again people gonna by beacon handbags everyday but if you think about the widest scope of what vegans are interested. So what you're looking to do is looking to take the people who pay you for something and figure out. What is it that they have in common. Because that's actually what you'll going after when you're sending email marketing stuff you're looking at again if you're a photographer you might do weddings. Okay go couples. that's good now. You've got babies newborn babies and found these thoughts. Good okay great. You've got young couples who want to have a shoot together. You've got families who want to have their big family shoot together if you look at all those people just out. What if they got in common what what ties them together. In relation to your product or service is the fact that they are they they they treasury each other treasure memories that treasure the time this ben together and you get to create all of that stuff and combine all of that stuff together into what you're actually sending out all this sounds like it takes time one of the things. You probably have heard us talk about a lot and we talk about. This are lot if you've been in our world a little while now and it does not need to take a lot of time. You can do your email marketing in less than twenty minutes a day. We email every single day. And i have a thing i did it again. This one robot. You didn't even tell you this. I wrote my daily email of the day to day. While the kettle boiled literally filled the cutler first cup of tea in the morning it was about six fifteen. Fill the cat'll up hit on boil. Oedema laptop bashed out the email by the time the clicked off boylan and set my day. So what must not have been six minutes. I mean i've got a pre kettles a bit weird and take mcdonald's but it's a bit slow so even it was six minutes long time in kept london maintenance up until you're thirsty four needed coffee in the morning but i could get the email out in that day and then if you're really a campaign many spent another ten twenty ten to fifteen minutes of the day doing that so it doesn't need to take the time and the reason it doesn't take time is because email marketing is really not that much about the technology. A lot of people get stuck in this idea that all but it's a bit technical. It really doesn't need to be. Yeah we wanna make sure that your like leveraging the psychology that re-teach you and that work really hard so the technology is not have to work very hard for you till you've got to do some basic stuff like tug some people and put them in the right places and all of that stuff but it really is very very straightforward even if even if you have a fuzzier catalin. Kennedy's you might need to boil your cattle twice. In order to cover the time it takes you to write your email. All you could get a nicer quality of tea which doesn't actually need to be me to be stuck with one hundred degree water and allow it to cool down. My is going to one of those fonsi. At the moment of things on the side you the temperature the just wipe the type of t haute slightly. That's you want. Not luke will join. Freezing teeth. shouldn't have put it in the council. You want to cope until you can have a bath in those leverage every year. So what you really look into do here is again like and you know what we re. This is one of the reasons why we like to do the emails every single day. 'cause actually it's really funds available on texas less than twenty minutes. A day probably. That's ten minutes today. Quite often inside the league. I'll go live inside our facebook group and our daily email theirselves. The league bit met actually live on a call and I think the longest ever taken was like twenty three twenty four minutes and that was with me to explain it and do the thought process out loud. Ooh the teacher to make sure everybody understood what was going.
"email" Discussed on The Email Marketing Show
"Fellow. Email marketing heroes. Yes we are here every single week. Giving course creators coaches and membership site owners. Everything you need to use psychology driven email marketing to the email marketing hero of your business makes you do. Hit a subscribe button so that you don't miss a single episode of this because what we wouldn't want that would you. Now you might be listening to this and thinking. Should i even be doing this. E mail marketing thing. Like will this work for me. Will this work for for my business. Or i don't have a less than for. I can't do email marketing wilco. That in a minute and like you know you might just think. I'm ashley i'll be doing this. Will this work for me. Is it worth the effort. Is it worth the time. Is it worth gain to see. It can be quite intimidate enough supposed like if that point twentieth thinking right of maybe we listened to the show for a while or been reading up a while this first episode but it can be intimidating to thank everybody else. I mean we've done this with other things like everybody else's ahead of the game or i see everybody else doing it but whatever it worked for me. My businesses different good thing is all of our businesses are different. That's great and we will have to do things. And it's not way but the big thing we've got to remember is every body us you. The people who've got gillian subscribers. Every single one of us had a very special day when we got subscriber number one of course at the end of the day you end up sitting there going. I get subscriber number two or will it. Just be me mom listening to me emails. So the good news is everybody does start off with suitable. And that's a really humbling thing. Think about that. Every body the bigger is the people. You really respect even us. We got subscriber number one. One day that happened to that person there was a day when they cracked open a brand new active campaign accounts something convert it whatever and they got their first subscriber and the good news is the sooner you do it. The sooner you can get your second one. But you can't get your second one in the sounds bad but you can't get your second subscriber until your first one so quickstart. Let's get on with it. Let's do it New point is the heavens going to open in the list. Ferry is going to come down and give you a list of people so you don't expect and don't want to just like start your business and go right. I'm going to go hundred subscribers day. One and then i'm gonna crack on from that because it's not gonna happen. You're going to get one and then you're going to get a second kennedy said and the good news is as we said before thought person. The first subscriber doesn't know that subscriber number one. They don't know that you don't have a list of a billion people because you don't tell them and of course it's not like instagram. Or if you've only got three follow us. They know they don't know you. You'll only subscriber. That's a really good place to start right. This is a really really powerful position for you to be. What's really interesting is one of the big things. I remember in mark one. When i was first learning to read response email marketing one of the things that they used to hop on about all the time in all those big causes by john kennedy and all the other big people they used to talk about. You've got to write an email as if you're sending it to one person so when the person receives it they're reading it as if it's a one on one intimate conversation you don't want to start him off with hi guys. Everyone's doing this. But what do you mean. I am not guys. I am not guys that that's wrong. So actually you're gonna remember we. These emails must feel like a one communication. No you're not going to fake it. You don't going to pretend they all want a one. Communications obviously going to be legit and above board with it all. But they've got to feel like the communication sue. The best way to do that. Get you. I Let's get that off the table to begin with so nobody knows about the first subscriber you can you can crack on the thing is every single type of business no matter. What kind of business. You've got your customers your followers your audience your ideal perfect customer. Who's going to stick with you forever or or spend the most with you or you're going to enjoy working with the most. They've all got email addresses because you can't have an instagram account or a facebook account or anything out without have an email address. He can't so everyone's got an email address. That's good news your customer whether you're dealing with people who are older people who are middle age or people who are like if you're dealing with kids most kids these days full school stuff need to need to have an email address so one of the thirteen thirty or three hundred years old. They have an email address. Everyone has an email address. in fact. yeah. I think this is really interesting. You know if you look different businesses so maybe teach scuba diving. Maybe you teach Health and fitness. Whatever it is if you look different niches you'll often find people say well my audience really hang out on this platform a mile audience. Really hang on this phone for example. If you're selling wedding dresses than one of the best places that you could be is going to be pinterest. Probably pinterest instagram. The wet selling light wedding dresses and bridal stuff and if you saw interior design same saw a deal but if you're selling something that's more corporate you probably want to going to be on linked probably gonna be a maybe facebook as well and so people always talk about. Where is my audience. I'll tell you where all those people are. Email one hundred percent of them like it's not like a pig tiktok or instagram. Like the oled that so. If you want to know what your audience's email good thank you. Let's face those social media platforms. Send emails all the time. The first thing that happens when you first lineup lasagna cooed. by email to verify. That's your email address. They do that because i have them. Having their email address is really important because every time somebody talks you in a photograph sends you a message. People send you a facebook message and facebook email to tell you got a facebook message. I mean when we were speaking to tom from a few weeks ago he was talking. About how the fact that social media a one of social media platforms. i'm one of the biggest sanders of email in the world. That is a real testament. Literally i mean if we just look at the types of members we've go inside of our membership all do an email marketing from all types of businesses for example. The lovely rachel who has a. She's a pet be. Pr person so she teaches other pet businesses. How to do really good pr. She's doing really great email marketing. You've got john john from australia. He helps he helps other. People grow a healthy church using really good email marketing and then su who is a photographer doing like amazing portrait sheets of new moms and seemed to be moms and stuff uses email and make.
"email" Discussed on The Email Marketing Show
"<Silence> email, <Speech_Music_Male> right <SpeakerChange> <Speech_Male> So, how about is <Speech_Male> there you go a whole bunch <Speech_Male> of best practices <Speech_Male> that most people are just <Speech_Male> not doing but <Speech_Male> actually the little <Speech_Music_Male> bit of thought a little bit of <Speech_Male> Africa. 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So this <Speech_Male> soldier lime was <Speech_Male> my Amazon <Silence> delivery. <Speech_Male> Interrupted <Speech_Male> multi <Speech_Male> dot dot dot <Speech_Male> an embarrassed <Speech_Male> emoji with <Speech_Male> a little Bush cheeks. <Speech_Male> <Speech_Male> Again <Speech_Male> also joins <Speech_Male> we're happy to be a little bit <Speech_Male> like on the <Speech_Male> on the flip side but. <Speech_Male> <Speech_Male> The provocative <Speech_Male> <Speech_Male> side Yes jess <Speech_Male> Miami hasn't delivery <Speech_Male> driver and. <Speech_Male> Delivery interrupted <Speech_Male> my XYZ <Speech_Male> thing. <Speech_Male> And it was just <Speech_Male> a little, the <Speech_Male> embarrassed Emoji <Speech_Male> and what he actually interrupted <Speech_Male> was Kennedy <Speech_Male> I doing alive yesterday <Speech_Male> into our facebook <Speech_Music_Male> that's actually interrupted. <Speech_Music_Male> <Speech_Music_Male> Because it just leaves <Speech_Music_Male> it open to go my God <Speech_Male> what was <Speech_Male> he doing interrupted <Speech_Male> and so <Speech_Male> <hes> I talked <Speech_Male> about the fact <Speech_Male> that in the email that <Speech_Male> actually. <Speech_Male> Sometimes we feel <Speech_Male> like we're an interruption <Speech_Male> and people's lives <Speech_Male> when we send them emails and <Speech_Male> we're going to turn up uninvited <Speech_Male> and unwanted <Speech_Male> into their inbox. <Speech_Male> So <hes> beautifully <Speech_Male> shoehorned into <Speech_Male> an email marketing lesson. <Speech_Male> But, <Speech_Male> yes. 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All <Speech_Male> that was gonNA crack. <Speech_Male> So join us <Speech_Male> if you haven't already make sure <Speech_Male> that you smash <Speech_Male> hit slap <Speech_Male> about <Speech_Male> that. <Speech_Male> That's subscribe <Speech_Male> button to <Speech_Male> makes you don't miss out on next <Speech_Male> week episode <Speech_Male> where we'll be joined by <Speech_Male> another fabulous guest <Speech_Male> and <Speech_Male> will do it all again. <Speech_Male> In the meanwhile, we'll be <Speech_Male> in our facebook group <Speech_Male> do come and join us <Speech_Male> over in the email marketing <Speech_Male> community over <Speech_Male>
"email" Discussed on The Email Marketing Show
"I easily. So, Graham stands out this amazing really good newsletter and I think it's once a month. They might be once a week actually at the minute. But it's regular, right? It's massive and Graham I'll tell you this now. Sorry mate I don't read it I read the first bit right i. read the first bit I'm like this is great scrawlings Gordon School. I can see it's massive. It's got loads of really good information, but I haven't got time. To actually read the whole thing I, just don't have the time. But if instead of this one email comes out, let's say it's once a month with all this information. If Graham just took that and split it into thirty shorter emails, one I would read it because I've got tight or read a short email. I would have read that with buffoon open on the table when I'm eating breakfast. I would read it secondly by Reading Abbey an easier client. For Graham. 'cause I've know stuff that I didn't even know didn't do. Right, I'd also be saving me Salva Bunch attacks. We'll heartache a bunch of worry I'd be much more informed. So so that's just some really really about the other thing by the way. I would be is that have a lot more of a connection with Graham? Because be here from every day he's my guy he's the guy and he'd be telling me about and I also know stove that he does that and even though he does. So, he might be able to help me looks different types of tax don't even know about right. So All of those unfunded justice splitting that one massive email. ooh several days and also means actually you don't need a take a week off to write your monthly email. You can just write it in bits day by day. So actually writing it is so much easier as well because you can just pick one of those things you've got planned for the month and actually do the work bit by bit chip away at it so. We came up with a name for Graham's new news that didn't we all the daily digits was that would be the daily digits they go you. Know and the point here is and we've always said this as long as you sat people up to know what they're going to receive and how often they're going to hear from you and all of that stuff a preferably when they first join your list poverty, email them everyday because you've told them your gonNA email every day and they can opt out with their and likewise if you. Want to look up the number of near the frequency with which you email. You can do that just by saying by the way I'm going to do this thing if you don't WanNa, hear about be from the often but he all the cool things you're GONNA gap. But if you don't want to hear from me that often square link and you won't get those emails, you people's see. Those emails anymore, and I think if you think about it, there's also really helps y'all subscribers to not get overwhelmed. One of the reasons why Canada doesn't read that massive long email it's not only because it's massive anti-us got tied but actually that's an welling amount of information to take in about something that is technical and the reason they're on your list is because they don't understand this. Like you do the stuff that you take Chen servers, your first language, but it's not their first language. So for us to consume a load of accountancy and tax advice in one go by the end of it forgotten the first tweet whereas if every day it was just a short shop, the value of the story in a something, it would be much much better. So really really powerful. Yeah that's it. So you can really strip down your emails and you won the big one of the things that I wanted to pick up on. That Rob said is about as you increase the frequency, you do want to have an opt out which is specific to your. Let's call it daily. If it was GONNA be Deli, your daily emails, and that's a really good way of reducing your risk and the reason I say that is when we let me tell people right no matter what business you're in you're an accountant you built to a few you're you're an engineer who fixes that or You train people on social media or you help them with their marketing whatever you do revere it doesn't matter. You could be doing a daily email but the big resistance we is what if people hate as I get looser people unsubscribe from molest of worked so hard I've met them at in meetings. I've met them as personal friends I've met them through linked in Social Media Instagram, I've paid for ads I put all this work lead magnets all this still together molest. Now I'm going to bombard the shower them with all these emails being told by two that we showed and they're going to leave. Look I totally understand it's your business. It's your bread and butter you're growing it. You're pushing hard and you don't WanNa. Knock up. You don't WanNa break it. You don't want a cock- things up. So this is all you do at the bottom of those emails like you sending out, put a specific opt out link which says. Do. You want to stop receive and these emails. Click he at unsubscribe from these ones, and then they can stop receiving those ones but they've not opted out from everything and even Taya email world. All right. That's it. Okay. So just to show yourself that allow people to opt out of just the actress that e that daily email so that you're not absolutely. Put on all of your risk in one place and therefore the lobby of you will. All right. Awesome. It's probably about time that we got into the next section I see what final thoughts on heck you should be more often. Just, email often up bill deeper relationships and people will love you for it. You really should, and if the frequency is not going to be daily straight away, just say Tony is out one extra one per week whatever you're doing right now just honestly do it one more time this week and every week going forward you'll build a deeper relationship people more. You'll help more people be hired consumable ability relationships, and honestly this all leads to one thing that he's make more sales and you make them faster. All right rob this week's subject line of the week subject line of the week. This one worked really well, it was the subject line. It was called my new favorite list building method, Dot, dot, dot dot you was in brackets. I think there's word for reasons. One List building is a particularly hot topic with with our audience overseer into email marketing everybody constantly wants to grow that list. So I think that's interesting the fact that this is my favorite this building method they wanted to. Okay. Well, what is it I? Think the bill really sells is the is, is the new brackets because email goes on to talk about this is the thing I actually didn't like the idea of before, but now I understand it. By a now it's my new fair I think that this is my favorite list building method only now. So a lot of people that that lesson thing this is probably not offer of before which for many people will be. So this is this isn't something I've heard of before. I'M GONNA, go to investigate that. So my new my new favorite list billing method with the word new in brackets really powerful new I. Love that talks basically implies like it's just it's a right now thing it's about. Current thing it's about recency and it's like you say it's not like old fashioned things happen. In fact, there's nothing there's nothing more exciting if you watch like a horse race or a car race or something one in in the lead for the whole way through, and then somebody overtakes suddenly like suddenly the light the excitement in. Anticipation the atmosphere and everything changes. So I think it's having something just hit the posts in your world trade. Interesting. It's really good. Okay. Awesome. This week's. Line of the week subject line of the week. Now come and chat with us about this episode all of your questions from maybe the one they're thinking I, know it's all right for you and trump pen. It's all right for you and everything that you do and everything that you sal he probably not thinking you dropped your Japan but you probably thinking that you can't do this because you're whatever it is that you do bet I bet I bet listen to this your thing again, I can't do it. So common challenges pub over into our free facebook. Group and chat with us about this and the rest of the community as well. Just open a web browser and type in www dot and Kennedy dot group that will forward you straight over to the facebook repoll. If you go to facebook, you can just for the email marketing show community and you'll find all of the back come and join us don't miss out on next week's episode. We've got a really great one lined up for you. So make sure you hit the subscribe button on your favorite podcast player.
"email" Discussed on The Email Marketing Show
"Here every single week helping calls create coaches on membership site owners just like you to make email marketing way less of a numbers game and actually put the odds back in your favor. So you can do harder hitting higher converting psychology driven email marketing. Today, we're talking about the big question of how often should you email your list. So Brace Yourself, strap yourself in rob what the Hell's going on. So we just going to get it out there we email list three, hundred and sixty five days a year for the amounting heroes brand. You've adopted Grace Respond Robert Don Okay Kennedy. You have a business where you mail your list five days a week. So you know it's not much less than the gun steam things and we think that's perfectly okay in. fact, we would encourage almost everybody to email that way. If he particularly be to be as a business, then you might want to send out your emails. Monday Friday that probably makes more sense I think if you sell any. So a consumer if he felt like like we the people who are like personal brands and stuff like those people are working weekends so We can send stuff to them on weekends. That's totally fine when when you live your business as much as Costa stick and we do, then we love to get your content on a weekend as well. So we email every single day and I think the first thing you need to do probably if you haven't already gone lesson to the episode, we did A. Few weeks ago. Now, it would have been episode four seven. If we used episode numbers I, go listen to that talked about different ways to put value into your emails and you realize that actually the emails you sent are super valuable in their own right and therefore it's perfectly okay. If you actually send lots of emails even if you sell in the mall. Right. So the minute I mean some people are sending out a monthly newsletter as some people are. Turning once per week and I think there is not very very old of older expectation get. It's kind of a thing of who it's me. It's me month news that that's what I do. I'll tell you one of the reasons why I think that still happens why people would be reluctant to send more than that. If you compare the difference between email and say posting on instagram facebook or whatever posting on social media is a non intrusive communication method, you take a pizza content, a photograph or whatever it is, and you put it on. Your instagram profile and the most intrusive that could be into your follows. Lives is the fact that it's in their feed today amongst loads of the stuff right and in a world where that's full of ads and flipping, they don't even know why they're following and all the rest of it. Yours is never gonNA feel like the most intrusive or annoying thing. And, we feel like think when you send an email because that's direct into somebody's inbox and they have to deal with in some respect whether that's to delete it reported of Spam peniche look at it, ignore it whatever they have to deal with it. In some way otherwise, it sits that clearing Barron box. I think we feel like it's so intrusive that we're actually bothering people by sending that email. The first thing after realizes the content he put in your instagram is GonNa be as valuable as the content is on by email in the content somebody emailed is probably going to be as valuable if not more valuable than the content you put on your instagram at the end of the day it's just a better taxed and maybe an image like that's where he's sending people and it's called value to it, and if that stuff is worth boosting worth sending. Every day and it's worth I'm taking time to look at it on a daily basis. I. Think that's the first thing is not just forget about the fact that it's an intrusive form of communication signed for the end of the day and you give them something useful. All of this comes from the fact that email newsletters off derivative they've come from the physical print newsletter. That's where they came from. It's like the electric male but actually email is no longer the replacement for sending that to your grand anymore sorry on. It's not that's not how it works. Emails now, a totally different if you can. We stop thinking about it as the replacement too old fashioned mail, which is intrusive or it had that feel to it or it was an email newsletter. That's why we don't think of them as e mail newsletters instead. If we get our brains at the gear of thinking actually if more than sixty percent of email mail is checked on a mobile device now. So that's on your iphone android over other things. Then basically, email is just basically another APP that's sitting snuggled between snapchat and instagram like it's just another way that people receive the information the value that we talked about in previous episodes it's just another way that receive information about pop soap with with other notifications. So when we see as that, would you dad just post on instagram about your men channel? Would you ever dadge just post on channel once a month new because it wouldn't work and that's the reason most people don't see. The significant results they could be saying with email is because they're treating it like it's the replacement full old-fashioned snail mail rather than what it actually has evolved into. Because mobile technology is evolution and that is another APP that's just sat there on people's phones where they receive notifications. So that's the big change when you think about when it comes to email more often than us, we are here to beat the drum about please email more often. I think. It's important to remember if you're the only person who sees a hundred percent of any of your content. The only person one hundred percent of your social media content instagram, the area email marketing, your podcast episodes a youtube videos. Paul from the of your absolute super fans, you like your content on a daily basis but. Because they're looking for and they want more of that stuff. So it's okay that those people say one hundred percent of your content because they really want it. That's why they're looking for it but generally the people who are just so in your in following and they'd like you may not super fans but they'd like you they are not seeing one hundred percent of your content because they can't a busy people answer. That's pretty okay. I mean think about it. If you got, let's say a twenty percent open rate which in this day and age in most industries pretty good like you doing okay. If you get twenty percent of people to open an email. That means that eighty percent of your list should look at this second because it makes massive since eighty percent of your list on seeing email, which means have you send an email once a month that means that and you've got thousands of the stars and people on your list just keep the numbers rounded that means of your thousand people as hundred of them don't see say this month's email but they the nfl, your next opportunities again, email in front of them is next month. Twelve opportunities a year in order to get a mess. Now, you might think do email once a month I email once a week even then that means it's a whole week. Only four weeks in a month like that. Means there any four opportunities typically a month to hear from you by email that's just not very much is not very much opportunity for you to task what's working and what's not it's not very much opportunity to pivot and change things because you need to. It's not much of an opportunity to build a relationship with those people, right? Now I mean I talk about relationships that's much in the date and game your that your life and you are texting back and forth with somebody you it's when you get into a new relationship you are you starting to show interest in somebody'll vashon just in you as well is your text and Beco- for back and forth all the time on you, and that builds up momentum of that relationship move in some way. Whereas if they didn't text you for two days, we've all close friends who take a couple of days to reply the. You don't feel that you've got soldier relationship with those people. Who are back and forth and back and forth like that game a tennis that feels at giving you the return serve at all times whereas the person who's a bit slow you can't have that depth the relationship with and we have nothing if we don't have a relationship with the subscribers on our list, we need to be moving that relationship along through the phase of understanding each of that through trust in each other through creatine desire to do business together or for what is that you want So you do need me going back and forth and a really simple way of doing this the minute you the moment you might be saying, well, I do me what we weekly monthly newsletter and I've got a whole bunch of articles and sections and stuff in that like. A really simple way of turning this on its head. You getting more bang for your buck without doing more work at all and give you an example. Our Accountant is Oh, great guy really really good guy and we glass as a friend is a guy called grim and listened to show. So Hello Graham. And because he wants to know what we were right off against tax expenses by the way, he wants to know what that microphone is not fancy mixing that we bought he's just checking.