19 Burst results for "Editor And Publisher"

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"E & P Reports" from Editor & Publisher Magazine

04:34 min | 2 months ago

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"Where do we go from here. Yup so there are few things were working on. One is a medicare immigration. I will get too far. Reads on this big of complicated but we have finally gotten agreement with puzzle service in the unions to integrate medicare into the retirement system of the us. Postal service the puzzle service had been paying medicare along but many of their retirees were choosing private health plan so that will save the puzzles a lot of money and put a lot of pressure on hopefully on raising raising prices. Because you know what are the big problems we face now is just bit that we have increasing prices strongly increasing prices with declining service. So i sort of make the jump. They're charging more and more for less and less until they are going to charge us. Everything for nothing. And then they're going to become fettes you know. I mean because they're so obsessed with a with a package delivery that i think the rest of us who are paying the bills are getting squeezed out and let me say that. I don't personally blame Postmaster general detroit for this. I blend congress because if you're serious about universal service which members of congress should be serious about universal universal service day should take responsibility for making sure that puzzle sisters adequately funded. This should not be a. Let's drive everybody out of business and then figure it out later wretched. I get yelled at because people. Tell me my podcast go too long as you've got one more question one more advocacy issue. Fun question i've always been reporting on a publishing a news specifically for about twenty five years now and i know firsthand that we're not great in newspapers it sort of tooting our own horn if you will and that's largely because of the nature of our job we we tell other people's stories and we're not great at telling our own story and i was reading. How the washington post recently started a brand campaign and even had a primetime television ad recently. Which i haven't yet seen. But i understand it's pretty compelling. Should we across the industry bread. Be thinking about our branding and an end. Tooting our own horn if you will absolutely and this has been a problem in the industry that were shy because we we think what we do is important that we don't want to treat it like a some kind of a marketing gimmick. And so. i think there's been hesitation about that but listen if we don't tell our story no one else and one the things that we're focusing on. We've begun to see on this month. Actually will continue. All of next. Year is an effort to tell our story to federal agencies. Because what we're finding is that federal agencies are spending a lot of advertising dollars In ways that do not reach community newspapers. And we're trying to figure out why we had several meetings on this issue. And i think that the education aspect to this community. Newspapers are out there that you know. We're the right kind of is for federal advertising dollars. And i think that there's a education standpoint of You know we're out there. We can help you do this. And so We've committed to making this project for the entire year. I hope we success with that. I i was so offended. And we have this. We can do it. vaccination and not a single united states. At least that i could helpfully someone will call me and say well. You're wrong. i got one all right. Well thank you brett. Thank you and once again. This is a critical time for us to get out there be active. Let's let our readers know anyway. We can how important local journalism is so we can brand ourselves better than let's lot. Let's see what we can do to get Brett some morning line from sixty percent maybe sixty five to seventy conversation. Thanks so much for everyone. Stay well in please. states stay on our website subscribed. We'll keep you up to date as this moving. Changing target is just so important. We'll just make sure you're constantly reporting on this gretchen. Thanks for your time..

medicare congress detroit united states washington post brett Brett gretchen
"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"E & P Reports" from Editor & Publisher Magazine

06:40 min | 2 months ago

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"Kind of an oversight role but also as binding community together and so does communities who lose newspapers really suffer to where we are. Today gretchen has questions once yesterday but other advocacy issues. I know beyond this. We're to stay on l. Gsa again because it's hot right now. It somehow got put back in to the bill beck batter. We thought bill bill. Arguing got put okay. Which part is back in. Where do we stand today. What the heck's going on wretched you. I what do you got what's going on out. So it's my understanding and i looked at Senator ron wyden sent over the latest language to me last night. So right now. What's in is the tax credits or newsrooms hiring What's out are the incentives for advertisers in the subsidies for subscribers so that is out of the legislation at this point with us a third of the loaf of bread brett. We got that right now. That's right We were a little disappointed that the the ad tax credit was not included. We actually felt that that would probably be more important for our members because not only does it help the newspaper but it also helps community grow. And if you're giving tax credits for people to advertise their business crisis as as well as as as ours. I think there were concerns about the cost. And i know that too. Many of our coalition members. We were member of coalition. That was really fighting. This many members strongly was the payroll tax. Credit was more important or most important. And we're delighted with perils excellent meeting his. We're not gonna leave the the ad On the on the side of the road forever but for today. Yeah gosh forget that in. It's wonderful lewis. I was wondering. Brad if you felt that the the way that anchor patrick in representative newhouse were able to build. That sort of bipartisan coalition. In house had to do with that advertising tax credit because to me that seems like it really As you mentioned has broader appeal if you will for our communities and small businesses. It's very likely it wouldn't surprise me at all And remember that the environment last year was very different than district because slasher. We were not tied to reconciliation. This year were tied to reconciliation which every republican is made it clear. They're not gonna vote for so it becomes more of a partisan question now so it really getting included in that is vital because we need a pass now but there was a happier time A year ago we were not tied to reconciliation. When we have these conversations suggs the island. I do think there was a lot of interest in in the tax because it would help the local businesses as much as the local newspaper. And as i said we're only there on the side of the road forever will will revisit. It is going to be in. It's gonna be tough after this year with elections can be up and it's gonna be a very rancourous period of time but but no it's important bill and it was a great part of the bill. I'm sorry that's not injure now but You know in this business these days if you can get one. Part of your your. You've done a good day shop all right. let's go back to pimple labidi. Just for such gretchen. I read. I loved her story. You're interviewing a company that has thirty separate community titles that surround the city of oregon. Plus they also have a biweekly weekly in the centers. they tined it for a reason. Correct me if i'm wrong gretchen. Because when you spoke to garber and monaghan the two executives they're there. They published on thursday for a reason because they knew that that they're they're they're congressman. We're coming back to town right now. Andy we're going to see this. So is this. The time is i mean should. This is a critical week brett. Do you agree. I mean this is this. Is it get on the phone. He's screaming put up blank. Page out go pick mistake. That senator white mizzen communication with gretchen. Obviously he's He's he was a target of that message. And yes. I think now is the time this week now now so the vote happened this morning. I don't know if you know if you follow. This morning's activities is fascinating so this wasn't a vote on the actual bill a veteran rules it was the longest vote held. Vote in congressional history. This morning Because the leadership really wanted this to pass this morning and they held without out for hours and could not get the motorist sign on until their argument now is that they wanna wait for the joint committee on taxation to actually give A ruling on expense so they wanna see that before they're willing to vote but it was the longest vote held opening congressional history. I love that so yeah but nerve-racking this is obviously very important. Bill to industry are part. Of course is a tiny sliver of what's included in reconciliation. But obviously it's what must concerned about so. Yeah it's a little bit of a biting situation. Unfortunately it's been a nailbiter for three months. So i i had. No nails left a publisher's note here because this is a moving target. We are now recording. This interview on friday afternoon november fifth twenty twenty one three fourteen. Pm eastern daylight standard. Time where. I said that correctly realistic. Because that's switching this weekend as well at on monday morning. The fifth six eighth this is going to be released. So that's why you just said yesterday. And that's why you're talking about today. I want say now if you're listening to us was released. His first thing. Monday morning this week this week this week because they're home and can i add something brett. I was a lobbyist as well. But i was not like you work in the hill. I was the president of the main Main broadcasting association in the in the early nineties. So we had george mitchell and we had bill cohen two very powerful men and virtual. Mitchell was the speaker of the house right now. Here it is it. Member main is a small state. We only had seven. Tv stations in the whole state. Maybe about one hundred radio stations. You know what i mean. And then the national broadcaster kept flying me into dc to meet with george rather meet with someone local than the national lobbyists and we were back then bread. I don't know if you're old enough to remember. This retransmission consent and must carry this on a hill.

gretchen bill beck Senator ron wyden bill bill brett Gsa newhouse senator white mizzen suggs Brad lewis patrick garber monaghan oregon Andy main Main broadcasting associa bill cohen george mitchell Mitchell
"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"E & P Reports" from Editor & Publisher Magazine

05:30 min | 3 months ago

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"It costs a lot money so basically we destroy is staying retired so no cherokee a sage. Now daho muskogee grand runs and then we heard that the eastern band of cherokee recently not just recently passed but we just recently heard that they had passed. Measures are actually still trying to get in touch with them all right so there really is no one central. Excuse my ignorance mean but they're obligated thing is there's different levels of strengths Free press just problematic. Of course like we always went for the strongest bill. I think that's why. I was so messy because when you're trying to separate you're trying to operate under the sovereign of this umbrella but you're still trying to maintain the separation. It's complicated legally these laws are. There's lots of are struggling. You keep circling back to the one. The one the vouch that recently happened. I'll go to angel in this right now with the muskogee muskogee creek nation. I i say that correctly angel. That's what and this is. What kinda brought it all into the forefront. Because for the first time and i still find this the first time an actual constitutional amendment has been passed within a specific tribe needle. Can you just give us the time line. How did this happen. And what is the final. The final resolution on this right so one of the important things to remember it is that like in this country. There's five hundred. Seventy plus federally recognized tribes. Most of them Cured oklahoma thirty nine. Most of them have been making their own loss for a very long time. And we're an emerging. Democracy is while to kind of package it as where this emerging democracy were building on it every day so in twenty eighteen. Our department has law on the books with the tribe. The muskogee creek nation had a code. That said there will be a free and independent press and that was a luxury item. There was only four of us back. Then that had this..

daho muskogee muskogee muskogee creek oklahoma muskogee creek
"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"E & P Reports" from Editor & Publisher Magazine

02:20 min | 3 months ago

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"I didn't want to get for in the weeds on that. But i think there are smart people in kansas obviously You know our reporter jordan green ears for north carolina. He lives in north carolina. Much of his perspective is informed by growing up in north carolina. And in fact. I should say this about rod rasberry. Most of our most of our writers are not living in the beltway or in california. Most were all over the place where a completely virtual company one of the reasons. We've always seen that as a benefit is that you know what's important. Beltway is not important to the guy. I have in montana. In the guy. I have in montana's bringing this perspective to our organization and to the news. That's lacking everywhere. I always laugh because i'm from california. New york had an earthquake. And i was like. It's a three point two earthquake. I still my coffee with three point two but for days it was the earth. Way are the hold on for jordan. Jordan can have to shut up. You're taking over too much of this conversation right now. But i need you to tell me. She just painted you with brush. She said okay. He's he's from the carolinas but he's got a open mind you're from the triad right. Your from your no. There were more as per square inch than any other place in the world correct. I mean in for repair line now. I concur with wet. Roxanne said completely. I you know i didn't. She didn't ask me to move to washington. Dc when she hired me in martin. i'm glad for that fact that liked to bring a perspective from outside of the beltway and outside of the major media media centers. And you know. I think you asked about Bias in i think it's i agree with roxanne that we should own up to our perspectives I think it's like a tricky mission to always try to discern the truth to not get on kind of captured by the different interests..

north carolina jordan green rod rasberry montana earthquake california Beltway kansas carolinas jordan Jordan New york Roxanne martin washington roxanne
"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"E & P Reports" from Editor & Publisher Magazine

02:50 min | 4 months ago

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"And you're seeing what that means is you're left with big swath of the country. Some cases foreign ten americans that distrust the media and part of this plays into it. You know so. Journalism has its own self inflicted wounds. But i do agree with tim that at its heart. It's a bunch of individuals trying to do good work so when you're criticizing the media that's a myth. There is no such thing as the media what you should be. Criticizing who you should be criticizing the reporter or reporters and editor or editors an individual outlet. Who wrote that story. And so that's part of this too. Is that you know journalism Needs to do better at explaining what it does and then self correcting that. When i mean is when you make a mistake. Tim's point corrected. There's a bill flying through congress right now that i'm sure your world. The local journalism sustainability act. It's the brainchild of a guy named francis wick wick communications alan fist. Oh picked it up from From the seattle times and now it's got the backing of not only the newspaper industry with the broadcast industry to help. Journalists local journalism survive and basically what it does is it offers tax credits if this gets approved that there's a tax credit to the publisher who pays for journalists a local journalist. There's a tax credit for the person who subscribes any form of local journalism. And there's a tax credit to the advertiser that supports that media. Thus helping it survive so we can avoid this. This term news desert's for towns because there is fact and there's research that shows that when a local press does not exist knit community. A malays takes place. The community stops voting. This community stops participate. My question to you is what. What is now stalling. The bill is some congressional leaders. It has bipartisan support. Equal support from their republican and democrat the fine local journalists. And what you're doing right now in a way is almost defining it should there not be some manifesto from somewhere that defines what you just said of free and fair press rather than a blogger or someone who can okay i i i see now tim. You're smiling. you may want to add to that. But what are your thoughts on that today or should we just let the marketplace decide. That's what i'm kind of hearing that because you said matt was well. If they're doing a bad job they'll just go out of business. The answer is The national enquirer survived for a pretty damn time. If you know what. You're going. Go ahead. Tim i'm sorry you're gonna add well. It's it's a tricky business. I mean let's look. There isn't a licensed to journalists. There's no certification exam you have to pass. I mean some people Get degrees in journalism. I've got one But a lot of people enter journalism through other fields through business through being english. major science majors..

francis wick wick alan fist seattle times tim Tim congress The national enquirer matt
"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"E & P Reports" from Editor & Publisher Magazine

04:24 min | 5 months ago

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"Bit <Speech_Music_Male> <Speech_Male> <SpeakerChange> <Silence> of both as i thinking <Speech_Music_Male> tremendously <Speech_Male> powerful thing <Speech_Male> <SpeakerChange> In <Speech_Male> <Speech_Music_Male> i <Speech_Music_Male> lean the editorial <Speech_Music_Male> side. But i <Speech_Music_Male> Alberto bargain <Speech_Male> by the media mental <Speech_Male> speech to some <Speech_Male> people doing this <Speech_Male> at knightfoundation. <Speech_Music_Male> There were all <Speech_Music_Male> editorial people <Speech_Music_Male> who wants to run <Speech_Music_Male> websites. <Speech_Music_Male> And i was stunned. <Speech_Music_Male> Brilliant editorially <Speech_Music_Male> but. They <Speech_Male> didn't understand that he <Speech_Male> thing <Speech_Male> you have to learn <Speech_Male> that. You're aggregating <Speech_Male> an audience. <Speech_Male> So <Speech_Male> i mentioned is actually. <Speech_Male> I'll tell you the name <Speech_Male> it's the tampa <Speech_Male> bay times <Speech_Male> as consulting <Speech_Male> for <SpeakerChange> my home <Speech_Male> town papers <Speech_Male> and <Speech_Male> al-tash <Speech_Male> i met and <Speech_Male> i remember <Speech_Male> all <Speech_Male> great died <Speech_Male> at. I remember asking <Speech_Male> him. So paul. what <Speech_Male> is it you do <Speech_Male> and he looked at <Speech_Male> me like i was stupid <Speech_Male> and we <Speech_Male> publisher newspaper <Speech_Male> and i said well <Speech_Male> you also <Speech_Male> aggregate an <Speech_Male> audience that you present <Speech_Male> advertisers. <Speech_Male> And <Speech_Male> i've looked at your <Speech_Male> research. And i <Speech_Male> said you. Own <Speech_Male> one audience lock <Speech_Male> stock and barrel. <Speech_Male> He said <Speech_Music_Male> it <Speech_Male> was smiling. And i said <Speech_Music_Male> widows and widowers <Speech_Music_Male> <SpeakerChange> <Speech_Male> funeral homes here <Speech_Male> <Speech_Male> Your <Speech_Male> aggregate <Speech_Male> young people <Speech_Music_Male> knew movers. <Speech_Male> <SpeakerChange> So <Speech_Male> that was my challenge. <Speech_Music_Male> I help <Speech_Music_Male> end develop <Speech_Music_Male> a <Speech_Music_Male> Paper <Speech_Music_Male> took guilty young <Speech_Music_Male> people in work <SpeakerChange> on the website. <Speech_Male> That's <Speech_Male> you're <Speech_Male> Acquiring that because <Speech_Male> i come from the business <Speech_Male> side and <Speech_Male> over one hundred and forty <Speech_Male> year old brand you're familiar <Speech_Male> with the p <Speech_Male> and <Speech_Male> my mission <Speech_Male> there is similar <Speech_Male> to yours. I wrote down <Speech_Male> the word news publishing. <Speech_Male> Because that's who we <Speech_Male> are. And <Speech_Male> i said <Speech_Male> the executive <Speech_Male> i want my <Speech_Male> can i. Can <Speech_Male> i keep the decision <Speech_Male> maker and put down must <Silence> craft content <Speech_Male> must <Speech_Male> find an audience for <Silence> it must monetize <Speech_Male> it when you <Speech_Male> have that in your brain <Speech_Male> then <Speech_Male> you work on. <Speech_Male> Can i achieve <Speech_Male> that. Because all i do for <Speech_Male> a living is rent <Speech_Male> that audience <Speech_Male> to the those <Speech_Male> that support me on the <Speech_Male> advertising side <Speech_Male> shape <Speech_Male> size. And your <Speech_Male> your you're manifest. <Speech_Male> It was brilliant. <Speech_Male> I think you are <Speech_Male> smoking. Something <Speech_Male> weird when you said you give it <Speech_Male> away for free. 'cause it's <Speech_Male> definitely worth <Speech_Male> <Speech_Male> An entire <Speech_Male> community out there <Speech_Male> right now. <SpeakerChange> That would truly <Speech_Male> like <Speech_Male> to just read <Speech_Male> this to say it's can <Speech_Male> do this because i <Speech_Male> think there's some really valid <Speech_Male> vice so <Speech_Male> paul i mean <Speech_Male> henry. We're going to <Speech_Male> do it. we're <Speech_Male> going to. We're going to allow <Speech_Male> e. n. p. <Speech_Male> readers to download <Speech_Male> your document with your permission. <Speech_Male> We'll give <Speech_Male> reached <Speech_Male> out to me. They <Speech_Male> want more help <SpeakerChange> <Speech_Male>

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"E & P Reports" from Editor & Publisher Magazine

07:19 min | 5 months ago

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"Someone to write from me. You see where i'm going with this. Oh i'd see very well is how important is that commitment to true investigative journalism in your opinion. Because you wrote the bible and we're gonna give this away for free. Anybody who wants to read your. I made that deal with you. Prior to this recording linked to it everybody can read your words. They can yelich screaming. You're wrong or right. How important is it in your opinion that there is a true investigative. I am watching out for this city person. In charge of that brand. In your opinion it is absolutely such late. Is the most important thing. And what i tell people over time. Integrity integrity is the biggest asset. A news organization can have so an example athen services crash pickup company that donates huge amounts of money to city council incumbents and his huge amounts of money to the game in scores. I've written a lot about that. They've been furious. They've asked me to meet for coffee. I insist on paying for my own coffee. But then they became a major her on wheel because they realized i'm not going away. They can't influence me. But i've got a big audience and they'd like to speak to that audience and tell their story at your best. What was your audience at your best at your talk. At our based sped a huge audience at one point. I use google analytics one month. September one point two million views in september. And it's the city of thirty seven thousand people so you know. That's a huge number. A big was your email database of the email database I had a database of seven thousand eight thousand for community only thirty thousand. Well what i did was i requested. Data from the california state elections born email addresses commented on wheel city of west. Hollywood allows residents to comment for the city council. Meeting in sending their email addresses said thinking wealthier interested in city government. So and i've used those to construct a subscription program. The website was free was nodar. Was it paid subscription absolutely free but i think subscription is another interesting model. If you're hyper local you can't put up a wall. I really don't think you can't. But what i did was i would email addresses and i would send automated email using milk Saying hey the next week. Every morning you're gonna get a an email with links to all those stories published in the last twenty four hours after that. If you wanna keep getting you're gonna pay and has a subscription charged for the newsletter. You charged for the email. Which is we just had on this very platform a company in canada. Now that it's that is launching in every city an email push product in other words. No need for the website just it's it newsletter newsletter newsletter. So it's interesting. You found that and did people subscribed. Did you get a good. The only problem is i didn't have enough time to marketed Should have worked very well. Because people said to me oleg Keep preventing the site in the morning. Some people didn't some people did now. I get the alert. I don't have to think. Oh my gosh should check out. We'll They got an alert. I'm all about email. I screamed that publishers. First party data and you have a database. Once you can email your readership you can move them to new platforms. You can use new concepts to them and We take our email database. You're pretty seriously so good for you that you figure that out social media at your peak. How many did you have following an liking. Your your view just to double check. I think about eight thousand six hundred likes about eight thousand nine hundred followers on that again. That was a good number given the small size of the city. To when you when you were at your peak of audience compared to the other competitor that you took on. I'm assuming you're the big dog by then you had. You had seized the town. You were the local voice for the community. That but i. I i also elaborate essex house which is a lot of work. I did have a contract. I helped but i reached out to advertisers in nearby communities like beverly hills and and in the gay community and so i used alexa dot com and amazon tool and i ranked our readership online versus the other obligations. And i would reach out the somebody in beverly nelson say. Wow we rank on making this up. Three hundred different than the nation belly has crew doesn't seem showing up here You're spending money there. We're right next door. And i use that sort of thing you have a right now. I know the websites now under new ownership. There's a pretty robust real estate vertical. There is that something you launched. Did you get into the real estate game ahead. Real estate development was shit is a huge issue in west hollywood so i created a separate tagged on the page in for real estate. Because that's that's just the big issue west. Hollywood city Founded on the commitment for affordable housing for all Out last time. I recovered reported. There were twenty five hundred people on the affordable housing. Wait list and six units available however there was a new apartment coming open with two bedrooms for seventeen thousand a month so like writing about the contradictions. You may know famous thing. My stewart in my favorite editor charlotte observer. Once said to me if your mother says she loves you check it out and that is what is earning my entire. Life is a journalist. I look at what's assumed and i investigated in professor when they find out it's the site today has a section which i love called. Let's discuss did you was covering it. 'cause i am flabbergasted by the number of comments on every page on your website some sixty seventy with some of the stories you penned. You stood at a lot of your stories in their archives. People were commenting all over the place. That's that's interaction and you did you. Police those gillette. Everybody say whatever they felt. I mean no. I moderated every single comment. I use my mobile phone until i went to sleep juicy. Eleven o'clock at night. And i had priest rules noam ad hominem attacks on other able stay on the subject and then.

beverly nelson city council oleg Hollywood essex house google california Hollywood city canada beverly hills west hollywood amazon charlotte observer stewart gillette
"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"E & P Reports" from Editor & Publisher Magazine

06:39 min | 5 months ago

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"That's not what it's about it. So when i get to the end of the book you're not saying to me and don't enter. This industry go into pr and work for corporations. And i'll get to a happy end because you're obviously having a good life. I mean you're working hard. But you're making a living and you're serving community and you and you show that in your in your in your work all right. So give me the worst day of your life in journalism. If you don't mind my asking. I wasn't on the list of questions i set up for. Please forgive me. I stay the worst day in my life. Well had quite a few. You would think it would be a day that they came in and said. Oh we're eliminating your editor job in idaho and they choice. They gave me was taken big at become a reporter or end lose in half the fire one reporters and i said no and so i took i let you know. I basically took the layoff and kept the reporters. There you would think that would be my worst day journalists Another bad day. I had was when my wife and i not long after we got here listening toward the end of the book. We we got on the we managed to get. When barack obama president obama came Entity we got on the press school bus with all the corporate. You know that birthday with the ap guys news guys and all that kind of girl. Yes yeah all right we thought. Oh wow. we're the press corps. We were twelve hours on the bus. Saw obama twice for maybe ten minutes and otherwise. We're set on a bus with all these people who said they were knit. Do all this up all day and wait for them to end. you know. That was one of the worst days. Journalists wasn't exciting. Though that's interesting it was interesting to see. I've never seen a living president. You don't be able to take photo up close and all that was really cool. He pronounced yosemite correctly. Not say llosa. Might i did. Not yosemite sam. No that was good thing. That was a good thing. What is the best day your best day as a journalist or as an editor. I don't want to say about birth of a child or anything like that talking about fulfilling your craft your mission. Your was when i was sitting in in a In a fancy hotel in washington c. In the early nineteen nineties sitting at a table with It was actually a it was a cave was called the beacon awards back then that those were the cable television awards. This was during the birth of you know. Hdtv all stuff. I was with court tv. Because they had spent i had spent over a year luring court. Tv to rural northeast montana and they ended up taping doing one hour television. Show about the the the jurisdictional nightmares on an indian reservation. Where i live. I saw that in your profile. That's right yeah. And so. The pinnacle of it was court. Tv one their very first national word in the mayflower hotel a hole in washington dc. That night and i was there got to go up on. Stage accepted awards for them. So i mean that was two years of guns gumshoe journalism before the internet before. All this telephone calls letters the old traditional way and it ate off of the end and it brought together the tribal people the us attorney the low core. People police people in an address. The problem of murder on an indian reservation and to this day that murder rate has dropped so we got him talking. You know as a small launch week will lose a pulitzer quote that i. I know i'm going to get wrong. But when you shine a spotlight you know the truth will will be revealed and really you really had to build that spotlight from scratch and beg people to turn it on and then you got them to give it some national attention and you. You really made a difference so that pride on that stage was not g. I won an award. It's made a difference. Is that what you're saying. The right about awards in my book journalism. More of such a flighty thing. It's sungai guy. Sit you judge tests. You're sitting in your living room except for the mp's in my my awards kidding. Go ahead i was on a. You're fifty fifty or what what over fifty we wanted them. I apologize congratulations. You part of the class. Last year is shared it with leonard woolsey. You have less hair than him. But that's go ahead sir shining the spotlight and the words go ahead. It doesn't do worse. Questions was nice to get but it's what's behind. That's what matters you know that you can make a difference in tennessee uncovered illegal sewage sludge banal That's not a sexy washington dc issue but when they're dozen. Ross sewage sludge in in field next to your house it means something i'd better go and you can get that stopped. You change people's lots. That's what this is all about. You know and i think to go back to the corporate bashing. That's what they forget these things but let's bring this home now. The focus of your book definitely was geared to bunning budding journalist. You can feel that in your writing what takeaway would you hope that. That kid who. I was a kid that budding young adult who has a dream of being a journalist and all their friends and other family sing. Don't go into that industry. It's dying going to pr do something else. What away do you want them to have from your writing. I hope that they ignore the advice of others and do it. I think so. I think that's the only now it made how that they don't like it and they do something dipper eventually. But how. how.

obama llosa press corps washington idaho mayflower hotel leonard woolsey montana dc us tennessee Ross bunning
"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"E & P Reports" from Editor & Publisher Magazine

08:12 min | 5 months ago

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"The holidays but you are busy to be corrected me and it. Just that's it. You know and i think that that's not reciting journalism people forget about or don't understand is the toll it takes on. You know i mean not. I'll never forget it in tennessee. He there was a highway patrol trooper. Who was gunned down killed on the highway by two teenagers. it can send my life for months. The court hearings the digging and vitamin that. These kids were in. All of those sites tastes that you can't just stop. You know you have to get the story as i opened up this this segment here bias. I mean you may now have someone watching this or listening to this podcast saying. How dare you be the voice of this community. I don't. I hate everything you right. You see because we are not algorithms. we are publishers. But what i what. I i did look at your newspaper and i do. I do wanna compliment you. Because you know i. I looked at her lying. Obviously is that you're doing a good job reporting in a journalistic away. You're not spouting off in an opinion. You're sourcing your stories. You see. I think we gotta get to a point where we define with journalism is in our society too. When you write that story. You know you're you're you have a mission to present both sides of the argument. Correct is i mean and sometimes you have to do that when it hurts you to do it because he may disagree with the other side of the argument but then then you have your chance to spout off on your opinion page right and do your own editorials if you wish but then you clearly label it as such am i right exactly and i think that it's lost today. You needle people. Call the cable news. News in in those shows the those prime time since our opinion shows and i think they should be labelled as such you know. We label our opinions ages. This is opinion you know but the news coverage is down the middle facts. And i think that's totally getting lost in our society that might be a grant state. The that's my and okay so let's get into the meat and potatoes of your life. You own a local newspaper. You you have incan in your veins now and this is because i joke and say ian is truly a nonprofit. Not because we're legally and nonprofits my wife and i haven't taken a profit out of it yet you constantly paying down the debt and putting more money back into the product. But sometimes that's what you do but let's let's get into the. How should i say this. The fact that you're not corporate journalism this is something you take a few swipes at and you started off to discussing what happened to you in iowa corporate journalism. What does that mean to you. And how is that affecting where the industry is today and go ahead spout off you like. We will label this as opinion. If we wish we're we're we're fact. Go ahead sir. Well i think it's a little both. Actually here's where. I think it went wrong. I think you know all these mergers happened for last thirty years. You know even longer you had all these murders. These corporations bought these big cities a what they failed. I don't know if they failed to realize what they thought. But along with these big city newspaper came all of these smaller weekly publications if they all right as so so as i call them in my book the bean counter said well i don't know what to do with these new supplication a smaller wind. So what they ended up doing was getting them down to the bare minimum. They merge smaller. I have an example might booklets. It's about you know when town papers when these big corporations combined smithville jones bill the offices in smithville jones building in life there's rivalry sports rivalries school word and so you lose your readership because they think it's leans one way i just think the corporations instill don't know what to do with these smaller publications that they own and they're basically attacks right now. And that's that that penalizes in my estimation the local communities you know you know we as a small newspaper. We sponsor lily team every year. We put a float in the parade. We do those types of things you know. And i don't see the big corporations do. And and as i point now those coaches little league teams in those parade their advertisers. To and you know you can't show the community you care and then you want. What's best for me while they support you know we also were running. I think last week we had thirty two pages at fifty percent advertising. You know you at fifty percent were right at between forty forty five to fifty five. A week can advertise and people say they have the all the time. How do you do that as say well. It must merck. That's the only answer. I in the money but didn't work right reading my paper because we have good contents or the next to the good content is seen by an eyeball who may be motivated to buy a product or service. It's that simple. I mean court. Product has quality so people read it. Is that what you're saying saying. This isn't rockets to me. I learned this forty seven years ago was a reporter. Oh this is how it works. I just think corporations at lost that. And i think you know they can focus on their big city stuff. That's great. i have even got opinions on that as well too. But but they've just lost the small publications that that can be almost the heartbeat of the tau. It he do it. The right way depends. Frustration comes it depends on which of the top line items you focus on. If you're the corporation what they tended to focus on in my humble opinion was oh wow insert business. Look at that so we can keep that going can strip auditorium. Oh there's some classified revenue we can keep that going and strip at toyota and there's a local salesforce to conceal a bunch of digital services that have nothing to do with the editorial product so a force those out on the streets they can build a website or maintain social media and will strip at a to'real eventually the paper loses. Its its street cred. And that is the problem now at my question to you sir is and i asked us a lot of people. We get into these discussions. Are those brands savable. I mean we both know now. Or maybe you don't know we're we're chasing story We're trying to get comment on it. But everybody's been locked down by. Nda's that gannett is now selling off those weeklies as you know. We all know. They're selling them everybody's but we're trying to get the numbers because they're doing it on pennies on the dollar what we're hearing but no one. Will you see what so it could. That be the preamble. I'm saying could until we chase the story and get it sourced. Could that be the preamble for the bankruptcy when you went to show loss your balance sheets right. I mean this is it right now. Who's picking up those weeklies local entrepreneurs a new breed people who saw the value. Aren't those brands sable or when does the brand gets so hurt by how the corporate company treated it that you have to start a new one. That's my i mean are these wasn't it. Oh i've just just thinking what the expression that warren buffett used to say. Whenever i bought a company was a cigar that was still smoldering. Just breathe more life into it. You see what i'm saying. These brands in these towns or save.

smithville jones smithville jones building tennessee ian iowa lily merck salesforce toyota gannett Nda warren buffett
"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"E & P Reports" from Editor & Publisher Magazine

04:56 min | 6 months ago

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"And there's an appetite for that now that's massive but i wouldn't say that we should print for more crisis that what we found out is that when people became isolated because cove it when things went virtual. I don't think the new normal is not going to be the own adventure. New nominee is going to be much more virtual. Much more digital and was providential that we have been working on this and i think that even after colbert when colbert which an act like covert is over with yet. It's not over with now. By the way. When i spoke in sarasota last week it was over. Okay in florida. We have no pandemic okay. Well that's sorry that's why we have to have local news. Report the truth i but but my point going back though is Quite frankly the is changing how we relate to one another in america in this democracy is changing and as som- who wanna go back to the old novel which. I consider the old abnormal. 'cause me is not normal to treat people differently based on their race or their language ethnicity or sexual orientation that's not non chattel and i think that we have an opportunity at least in this democracy to reshape into refrain an importance of news. Actually even though some of the major dailies reducing stay up and in some cities closing shops. There's the demand for local news is on increase total increased so that puts cincinnati real. I think unique space to respond. But i think we should always learn from the past not necessarily repeat to pay but one of the advantages of this room. Correct me if i'm wrong. Is we do much more in depth coverage a lot of stories. I mean if you agree that our mission is to be the final check truth to power correct. The founding fathers were very imperfect people who created a perfect document they put us in the mix. And what i love about the fact that you say something what..

colbert sarasota florida america cincinnati
"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"E & P Reports" from Editor & Publisher Magazine

02:00 min | 6 months ago

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"This is n. P. reports are thought cast from editor and publisher since eighteen eighty four via authoritative voice of news publishing and this episode sponsored by iq audience plus by town news. Consumer revenue has never been more important digital leaders at media organizations worldwide understand the need to accelerate its growth now plus traditional one-size-fits-all pay whilst aren't the answer. There blunt instruments that treat off visitors the same way i q audience. Plus is a smart dynamic metering solution that empowers media companies to maximize revenue by identifying key audiences cd engagement and growing membership and subscriptions supercharge or consumer revenue grow engagement and bolster your advertising income now with audience plus visit town news dot com ep. Today to learn more. And hi. I'm mike blender publisher of enp magazine if you're listening to this weekly vodka series on the various podcast platforms. We place on. Please follow us right now. If you're watching the video version on our youtube channel right below the screen is a subscribe button to the direct right of that. Isabel if you click that. I promise you you'll get an update. Each and every time we upload a new episode of emp reports back in january of twenty twenty one the google news initiative along with association of alternative news media the national association of hispanic publications and the national newspaper. Publishers association started a g. And i add transformation lab which basically was a six month program to help black and latino news publishers maximize their digital assets. Now over twenty five media companies took advantage of this program and i was personally honored to host a panel at the june twenty twenty.

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"E & P Reports" from Editor & Publisher Magazine

03:27 min | 6 months ago

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"That would give the printed side of the product better capabilities to integrate with variable data and or personalized inkjet capabilities colored capabilities and that only come when ownership Regardless if it's private or public Stops and lessons. So i think the vast majority of a very positive proactive outlook. There are those that after an forty or fifty years. The the war has warned on them. But i don't have anybody on the twenty two member board that i have the honor to be a part of. I don't have one single board member that will call anything less than a champion for around really. So that's that's them's fighting words. My friends that that's that's that's good to hear There's also a growth. Correct me if i'm wrong with magazine consumption. Cause they're not. There's a is correct. Why what's the difference. Find fascinating is it just because the magazine doesn't feel the need to have. That's just but you know what's why am i seeing. And they're still an affinity or allowed for people to hold those. What are you. What research are you sitting on that. Go back to what happened after the first major correction after the two thousand eight two thousand nine economic debacle in all the catalog printers decided they were going to go digital lonely and they dropped a lot of catalog business and then you saw the past three to four years in particular especially towards the holidays. My mailbox literally is four to five inches a day full of catalogs because they learned in the magazine companies are the same way learning that. I need something tackle in my hand. I want the ability to read the pages. At my leisure. I wanna be able to read the whole article without scrolling down. I want to be able to put my briefcase or my pocket. I wanna be a circle. It handed to my wife or my part you. My business partners there's that tactile capability the readability of the product the usability of the product. You could smell. It's got so many different benefits. And actually i think it was about two thousand fifteen two thousand sixteen. The publisher is c net. Which is the major evaluator of electronics came forward and said we have to have our own printed product because we need we're the leader in the segment and we don't have enough panache way. I get janisch al quarter. The way i get panache is i'm gonna have a c net printed magazine. Put that hands of every one of my subscribers. That's an understanding of print on the other side right digital looking at prenton saying if i want to really promote my brand. I have to put something tactile in my subscribers. Hand well as someone who has a wife that comes from the shoe industry. My wife used to edit the yellow bean catalogued many years ago and then she wanted to call honnor. If you ever heard of that get tons. I mean we have so many. You should see how they handle that damn recycling bin because these are some of the most beautiful art archie well written magazines. You'd i mean there's a lot of thought in a of creativity put it into some of these amazing catalogs that we get and i would..

janisch al archie
"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"E & P Reports" from Editor & Publisher Magazine

07:00 min | 6 months ago

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"Journey when and why well. It's a great question. There's twenty four products it depends. Do you like sports. Do you want a real flavor of what's happening across connecticut. Do you wanna hyper local experience. I think the beauty of what we do is that there is an experience to suit everyone across connecticut. But if if you were coming to me given that you're maybe outside the state i say. Hey try out. The new c. T. insider dot com. You this is our expansion This is showing you the best of what we offer across the state. It's got premium content free content. And and i think like look just yesterday. We put out everything from a major investigation. That looked into police misconduct. That's actually headed by the spotlight editor. That you mentioned To where to the best slice of pizza you know we want to be able to offer you know what's topical conversational and highly engaging in trending but all the way to our best work that i truly think that maybe next time we'll be talking to you. It could be a pulitzer contender if that you are a one more time of the new launch where we're sort of c. t. insider dot com. And then the local expansion is c. t. insider dot com slash shoreline. Okay now this is where you started. Aggregating all of the different brands under one. I guess you call it. Would you call one one bucket where you're taking the best of and you're putting it together. This is similar to when i had a conversation but you know the sharp family out in chicago suburban chicago. We talked to tom. Shaw who and he took his regional weeklies and all of these different products and created a similar kind of content meld. Am i saying that correct. Might what would you call us right. You're you're you're getting there are now. This is the question i asked him. And he's i go way back. How i when i started selling i worked with a thing called. Add one which was was its by her spending gannett and mcclatchy others. We're trying to aggregate are classified this as many years ago and it was like hurting cats their holes in connecticut. And i have to ask me this. Mike or maybe this is a corporate decision. You might let some newspapers. Competing with newspapers are we. You just said it. You're competing with facebook. And google to take on the seventy eighty percent of local revenues off the street but is there a way that could even we can all start working more together or my. Just you know being to pollyanna right now You know i all. I would say to that as we're trying to do the very best weekend enough. What happens that we are We see with connecticut insider. It isn't a. It's not a shot across the bow at anybody. What it is an opportunity that wendy and i saw to say there's a. There's an opportunity to fill out to philip boyd right now in information news across connecticut and we were poised to be able to do it and do it well on the connecticut insider brand something we are excited about because it is. It is our first statewide as you as you mentioned before with twenty four publications all geared towards a specific geography. This is this is kind of our first attempt at an overall umbrella around all of it where that could go in the future. Is you know. Frankly we're we're going to see but could we one day see. Connecticut insider be a one site and with drop downs to every one of our local newspapers in regions. You know potentially There's lots of things as you know with. Seo and branded all that kind of stuff that you'd have to consider before doing that But we're we're not going to necessarily make that decision right the second this is you know. We're day day two and we're gonna see how things this gate light effort. Yes which you're not the i don't well. Her husband and arkansas mean he. Jay browning down in our charleston. She's she's doing a statewide play now. Or even the denver son know the guys to keep him out of the denver post the started and now they're doing a statewide play. Wendy this is interesting to me because one of the things. I did my first clients for canadian. Because from there i one i picked up The sun papers up there on flying to toronto and all that kind of stuff the editor. they're reading. oh my gosh. I spent years going in there that you're you're senior. Used to call me with his. He was a wonderful man with his franchise and supermac kept saying every time i showed up. I think i know who you're talking about and and career. Is that ring a bell number. that's act. Yeah but here's the thing. I wrote a study on this for them. That canadians were very provincial. Do you follow my logic. The province meant more. And i said but in the states. The state doesn't mean as much am i wrong. I mean go ahead. it's such a great question. You know how. I would answer that in our experience with the different sites that we have local is first. What's happening in my community is the most important thing and yet that magic word of relevancy every time however when we arrived here and through my experience in canada i knew that the audience was willing to travel. You know that they were interesting in interested in neighboring cities but also their state so we've had very positive not just research but also the data with the audience data that we get that confirms that approach and to answer your previous question. The strategy of going statewide is to lean into the core content. We provide an elevated across the state however were also doubling down or adding other areas. And i think part of the strategy isn't just geographical it's it's leaning into these content areas that are hub high interest. No matter where you sit in connecticut to give you an example yukon sports. People love yukon sports. And it doesn't matter if i'm setting greenwich fairfield so we see an opportunity there and not just through the website we have newsletters now to experiment with we have more opportunity to social through g. c. You know so. I think that it's basically looking at it a little differently. And trying to make that extent expansion strategy very unique and relevant to the audience. The other thing i wanted to elaborate on his industry it was actually just last night. I was saying that my and we win. I feel the industry wins. And i find that in the last few years there has been an increased amount of sharing because we are up against the same headwinds so when i was in new brunswick in fact i spent a lot of my time in europe or the united states learning from the best in the business where we would confidentially share best practices. You know to help each other obviously for neighboring competitors. The conversation could be a little bit different. But i do find that. There is a hugely increased amount of sharing. Because we want this to be successful for healthy democracy. Journalism needs to survive in.

connecticut philip boyd chicago Jay browning mcclatchy gannett Shaw denver wendy tom Mike facebook Connecticut google charleston arkansas Wendy Seo toronto
"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"E & P Reports" from Editor & Publisher Magazine

07:53 min | 7 months ago

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"I'm like blender publisher of the if you are listening to the audio version of he p. reports since apple podcasts or whatever podcast directory or channel you prefer follow or subscribed if you're watching the video version on youtube. The bottom of your screen has a subscribe to the right isabelle. Hit that upi. We'll update you each and every nine june t. There's a name that came very very quickly. To lighting culture our national holiday and the city of galveston lightest well the city. Where actually slavery slavery. Finally in the united states of america we have the privilege to they have traveled and chatting with the publisher and editor of the daily news in galveston about how they cover this holiday over the net. This is a publication. Almost two hundred years old that has been the chronicle of this locally celebrated holiday that has now become national even brought back fifty year old beautiful public the talk of the town and so with your permission much galveston with michael smith. The editor of the daily news. Our friend leonard. Woolsey the leonard micro. We are now in galveston in galveston. Texas right gentleman. I mean possessor not in finland or something right now correct. Welcome to galveston island jackson's leonard. I i i speaking to someone who worked with you for years and you know everybody has an image. The last thing you last time you and i had a drink together was the last big mega conference in fort worth. I've known you for many years. Sir i'm never me pepper. You could always tell it a conference. He always came in with the hawaiian shirt right. Yes the hair okay. I got to bring this up. I asked by the way an apologize. This is a bad cast. Three quarters of our audience on spotify right. Now it's voting on stitcher and they're apple podcasts. There's only a quarter is watching us on youtube. So i'm going to put your picture up. Leonard's hair you see it from about a mile away and. I asked why you're escape border. Is that correct sir. That's true i was. I wasted by teens away as a competitive skateboarder compatible. You one things skateboarding. Right to dan to loopy things and all the other stuff. And yes sir madam. Acta a month ago. I was in southern california skating in escape clark in venice california just to skated almost like an empty giant empty swimming pool and creek. If i'm on the hair is part of the skateboard world away right there. So it's kind of signature. See now michael. I might obviously editor and chief. We been ignoring. Is there any secrets we need to know about user. Are you a are you a tiddlywinks champion have you. Are you great at pulled. Go into the bars and into are you a shark. Is i just want you to feel left out. Well i'm a newspaper. Editors so mostly i work. You know. I mean that's obvious predators do but when i'm not working i like to hike a lot of time in big bend really nothing. No secrets that are that. I'm going to disclose anyway while you're in big bend did you. Did you go to marfa. And stop by the newspaper there and have a brew in a week we interviewed. What's the gentleman that asked mad. Max yep i by the way again. That's an emt reports go to editor and publisher dot com slash. Podcast check out the marfa paper. Next big ben where you can get. You can get a shot and a beer and a paper in the lobby. I think that's just wonderful what let's talk about galveston and let's get serious right now. There's some history with galveston and a history. Obviously juneteenth right. And why don't you give me leonard first. A little background about the town and being the president. Okay first of all your president of southern newspapers which means it's a larger footprint just galveston but you're in galveston and you manage that newspaper correct sir. That's true we have eleven newspapers town in texas in one in oklahoma and lot in most of our newspapers while all of our newspapers are community. Newspapers are primary focuses to create a strong editorial product that the rest of our businesses built around rather than the opposite. We we still believe that being relevant to our communities and delivering the news that they want our unique selling proposition. You know it's it's That's all and mike and michael does a fantastic job of this. He puts together a great team. And michael michael is being mr early. I've seen him deal with hurricanes and natural disasters. He's the coolest man under fire. You will ever see michael. How large is your team in in galveston. How how big of a newsroom are you managing sir. There's about a dozen people in the newsroom. We've got Right now we've got to reporters but once a new one starts on monday and we've got a slot for another one. We got to really good photographers. Which is probably a little unusual but we put a lot of stock in high quality photography for when one reason our photo staff also works on our glossy magazine in. That's you've gotta have top shelf photography in that. So we're we're blast in the newspaper to have a good reason to hang onto really skilled photographers. And i think it makes our paper better And we've got Three people on designed ask who were kind of jack of all trades And a community news editor and am i managing editor. Who also is the editor coast. I mean she. She's got two full time jobs. Probably she does an excellent job on all of that. So there's about a dozen people in the newsroom. All right Just many people may not know this quickly circulation leonard. What is the cirque of the newspaper. I may ask. We have about thirty five thousand audience of print which is about a fifteen circulation paid. How many days a week do you prince. We now publish five days. A week when cove. It occurred a year ago in march when this was all in the cloud. Is ron horizon mike. We made the decision to act and act quickly and we changed all the pup cycles on our papers by the by april twenty and the idea was to get through the tunnel of koga get out on the other side and then we'll figure it out so all of our properties. We no longer have seven day. Week print products but mike on his team manages seven day a week news cycle and they're posting content seven days a week as it's happening on the days that we're darkened print. He's also got a budget alive budge work in any any managers that he does a great job with michael. You have a replica version. As well as a website since people can slip through the paper yes on the non three days a print version. That just doesn't get depressed is my question. Yes no no we. Don't we don't do that on the non print as but we have a anita addition. That's a pedia flip.

michael smith isabelle Leonard five days texas michael oklahoma finland spotify april twenty youtube a year ago Texas monday apple mike leonard three days march southern california
"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"E & P Reports" from Editor & Publisher Magazine

08:23 min | 8 months ago

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"Is this thing running well for you become. That's what i gotta ask i. Yeah totally i think. We're on the other side of that. We started twin july. Fourth twenty nineteen By spring break last year march first. Twenty twenty we were like starting to shut in and like war. It was the thing was it was gaining seem and then the pandemic happened and then everybody was like all hands on deck out. You gotta like do everything. I'm doing distribution of taking zoom. Call closing a piece of business writing something for a client a making a lot. Today i'm ordering clocks like we were doing doing it all but now we're at a really great place where i think all of this you know. The community was really supportive of us. In helped us helped him. Destin us to make sure that we would make it and i think the great part is now transient town. And we've we've gone back to things that i preach as a consultant which is investing in your team. Invest in your idea. Make sure that the people are bought into what you're trying to do. So the people that that work with the both businesses the sentinel which is the building and the big bend sentinel but almost everyone has roots in. The town of homeownership family. Lives here kids that go to school here. Like all those kinds of things that they have roots in the community. And i think that helps us Succeed i got the lead for this interview from elephant. Evelyn mateos my managing editor. Just said i had to interview. She really enjoyed talking to but in her story. Which were releasing with this this this interview. She said this has now become one of your top top revenue straight-sets supporting you guys in the newsroom. Functioning people are showing up and in your law. Do i have this right. it's worth at. The space is more top line revenue than the newspaper. Say that again. The space does more than does more top line revenue than the newspaper december. Because that's what you call the space which is a hangout. A bar a place to have a cup of coffee place to meet other people. I'm assuming you offer free wifi. If people went up you know pop. Degree doing weddings. You gotta fulltime chef. I bet you take away. Let me let me. Just put this bluntly is it profitable. I mean all this expense getting covered. And if this is really you said top line but house performing to the bottom line is profitable revenue yet. I mean now it's profitable we're now actually. We're not making money was three. It was starting to make money. We have never not paid any of our Our expenses are loans the things that we've done to try to make this thing work. We've always been able to do that. Which grade and for the first time. We actually have like money in the bank. Were we're continuing to. We've never taken money out. We just continue to invest into the business because we believe in the idea. And and that's that's working. Sounds like my wife. It makes more money. The sentinel makes more money than my wife. And i were ian p when she goes. Can we get a few thousand out to pay some bills right now. Yeah i think we can carve that. You always putting more money in but as you watch it grow. It makes you feel good. Let's talk now about the culture there because now you're not you're more than just a newspaper reporting on the town. The town comes to you. See i'd like this because people come to your environment. I believe in a similar state to texas. Were both screwy states. Remember the whole world watches our politics and goes ballistic. Because we've got weird. People governor's got weird issues going. I'm allowed to say that. Because i live proudly in florida and you live in texas. You obviously are taught lots of drinking avocado toast eating left wing liberal from new york city whether you are not you might be perceived that way. You're now in a very far west area. Is there this whole battle left versus right going on where you are or people coming together and talking. I mean i'm curious if you've pulled off that miracle in in your town. I don't think we've pulled it off yet. we're trying. we're trying like all hack to make it work. I mean. I think i think that's the role in which local independent journalism thrives. I think like that's that's what we need more of and we're trying our best. I don't i can't tell you that like there's data on that we have or haven't because are the people who are coming to your cafe to drink a cup of coffee are some of them right versus less people. People don't like there's no. It's not like you're republican. I'm a democrat I won't talk to each other. You said cable news makes people think that's what's going on in this is i think this is like really at the heart of the problem right this. This is the problem so you ask. When do we publish. We published once a week. Because you don't need breaking news you don't need wolf blitzer or you know carlson or whatever. You don't need anybody telling you that news is breaking because like we don't we're we're we're we're a society that doesn't understand the gamesmanship that's being played at national. Let alone geopolitical geopolitical world. We we don't need it really well. Educated people don't need. You don't need it. Twenty four seven. It is for the purpose of selling advertising hard stop and that's what rolling up titles are about to it's about selling advertising. Cutting journalism investing more money into figuring out ways how to programmatic stir people more ads and borrow stories from males that selling advertising. That is that is exactly the emphasis of trying to do here. Lava it's not investing money into the fact based utility of delivering information in his selling people a feedback loop to keep them in and that's what digital and social media have completely succeeded in in the last twenty years so but this is what i love. 'cause it's more than just a top line revenue. You're basically saying we're the local newspaper. Yeah we're you know young can come look at me with my beard in my hair. And say maybe i'm not the gun toting rebut but come have a cup of coffee with us. That to me is genius as well. Because you're taking your brand and if they can just say hello you see what i'm saying. Both sides come together in the same environment reminds me remember. I'm old one of the reasons. I think we're less polarized. When i was a kid was only three. Tv stations and no matter which way you lean. We all watched the ed sullivan show the night before. And if you want. I'll tell you who had sullivan is some day if you have no idea what you see what i'm saying it's not. It's not this. And i know i'm pontificating now dammit but i'm my interview and i can do whatever but what i'm saying is say we're no longer you're not it's not the echo chamber environment right. You got an open door. What's wrong with that model. And god forbid they pick up your newspaper. When they're they're right. And i assume i haven't. I've only read a few pages. It doesn't look like you're leading one way or the other. You're talking about the high school. You're talking about the community. And you're being hyper local. So congratulations i think you. It's not just the revenue it's took the brand and put it on steroids. Does that make sense. Yes and i to get back to that point. Which i said before is like we felt really confident given macy's success as journalists. We knew we could do that. Part the other stuff was the part that we didn't know that we can necessarily do you know and and it makes all of us really happy when you look outside and it's a nice sunny afternoon and people are eating lunch or eating breakfast drinking cup of coffee or cocktail and you see everybody you see people of different colors. You see people of different backgrounds. You see visitors locals. uc somebody born here. You see a ranch chance. It's you see everybody and you know we can't. You can't be everything to everybody. That's like the exact opposite of what you try to do. When you're a brand when we do audience development sort of growth strategy for good dog for a clients but.

Today last year florida texas Both sides republican three both new york city carlson Fourth twenty nineteen twin july first time Twenty four seven sullivan both businesses one december Evelyn mateos twenty
"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"E & P Reports" from Editor & Publisher Magazine

07:20 min | 9 months ago

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"That that is really been all star and that is now your mission with this new foundation. What do you really are not. We are not a foundation. We we are a nonprofit we. We aspire to have our own funds so in fact when i leave colorado on friday and will be going on a fundraising spree to ask social impact investors to step up and help us do this in other communities around the country. But you know we really see ourselves. As kind of catalysts for creating these new kinds of ownership structures getting the financing in place and really you know ensuring the long-term of of local and community news and it doesn't matter if it's an existing brand that you're propping backup assuming that let's assume a big daily Gets bought by an entrepreneur or local business. Group gets together and says. Let me make this paper hours again. That's an awful thing to say isn't it. Larry but i guess i just said it. So go ahead. If you're if you're if you're a fan of alden and you can send me bad texts or or or or tweets but if it doesn't really matter whether it's an existing brand or startup like the colorado sun is that what i'm hearing elizabeth as well. Oh you know our so. Our initial focus is really on those existing brands with existing audiences existing relationships with their communities. Because you know we feel like there are. There's all kinds of interest and support and other amazing organizations that have grown up over the last decade to support digital first news. And what we've seen is that there's this gap In support and catalytic funding an an advising for those legacy papers. So we're really starting With those folks in our sights because we feel like that's where we can make the biggest impact And yes you know part of what we wanna do is put the pieces together in local ecosystems in different ways so where it makes sense to connect up with digital first sight like the colorado sun. We'll do that where it makes sense to connect up with the public. Broadcaster will do that where it makes sense to set up. A length fest institute type structure will do that But we're really focused on these Legacy titles that really need a. They need a nature conservancy. And that's that that's what we do not know. I looked at your background hope. You don't mind elizabeth. I'm not stalking you swarthmore. Right i'm from town pennsylvania's. My mom taught art there but you majored in latin. You're the first person. I've ever known that majored in latin. He did some deep history their job. Well done mitch but then you went to harvard and you did the next eight years at harvard so you may have run into a guy named ken. Doctor does that. Ring a bell to you neiman. Kennedy's been on this program. Three times. And i and the first two times he was teasing his new buffet of the perfect news environment. Larry you're nodding your head. You know where. I'm going outlook now. Look out look out look on. This should never say. That's microsoft. And i and i got a little angry with him when he told us he was going to do it as a digital startup rather than help an existing brand. Do you see i. I took over. Emp it's only what one hundred and forty years old and. I'm putting polish on our brand. I think brand still has value. So i'm gonna ask elizabeth the same question larry. I discussed off lying once that. I think i'd like to pose it to you in. This'll be my final thought. Are those brands spinning out of control. Elizabeth can they be saved. Is there a moment of truth where you say. Gee the buffalo news was really cool in the good old days. But i'd rather start up with a new name after the way it's i mean. Do you feel positive about those brands or is it all individuals of what was a given given that. You're just reek. Recapitulated my academic history. Now now i feel authorized to give the academic answer. Which is it depends. It depends and so part of why were were looking for strong local partners because we wanna look to our partners to help us figure out for any given brand you know what what's worth quote unquote saving here like. What's the relationship with the community. What's the history. Who are these people in context and you you. You can really only figure that out by working with people who've been in place for a long time so So i would say it depends and we're gonna go and find out larry the denver post. You've said you have no ill. Will you still know people that. Are there correct. Although i'm sure you get a few resumes every now and then yes we do. Lincoln profiles cannot brand be saved. Do you think is it. Slowly but surely spinning. When does it come to a point where there's just not a lot of equity left there. Look i will say it again. i. I'm rooting for my friends and former colleagues at the denver post. I hope that That the post can survive. It's been around for a long time. It's got a proud history many pulitzer prizes. You know it's been a it's been a great paper in its history but it has a horrible owner. everybody knows it You know it's it's it's been tough. I think there are a lot of people that unfortunately even inside the denver post who expect one day all will simply turn out the lights and that would be a tragedy really colorado. Frankly one of the reasons that i left that You know i wasn't gonna just sit around and wait for a hedge fund to turn out the lights Want to be part of that. I didn't want to wait and see if that's what happened I thought there had to be a better way. We struck out to to do it. I i would be thrilled if all in sold the denver post and put it into other hands I don't really have any hope that that's going to happen. Unfortunately all right so Larry you mentioned three times now. You're looking you're hiring. I have a feeling right now. There's there's thousands and thousands of lincoln profiles and resumes. That are gonna come your way. How did they get a hold of you. How did they find you larry. I'm really easy to retake. Just larry at colorado sun dot com. Larry colorado sun dot com elizabeth. Mazing thing here. You're putting a lot of. I guess you're putting your money. Where your mouth. Is you been teaching about journalism. Now you're forming a group that can help these brands find the solutions. They need if someone wants to. Learn more about your newest venture. How did they get a hold of you elizabeth. Well they can go to our website and t. l. n. national for news dot org or you can reach me Elizabeth at ntn dot org. You guys are doing great work. I didn't know. I caught you. Still in colorado lisbeth so you must be enjoying the Mile high city you. Are you based out of boston. Where you currently. I am based out of lexington massachusetts the birthplace of liberty. I thank both of you. Please stay healthy and well larry. We're going to check in with you in a little while. Maybe a few months and see how things are turning that with the brand new expanded venture in colorado. Thanks to both of you for your time. That sounds good. Thank you so much..

Larry microsoft boston ken mitch friday thousands Three times Kennedy larry Elizabeth both elizabeth lexington pennsylvania Lincoln first sight first person first two times colorado
"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"E & P Reports" from Editor & Publisher Magazine

08:19 min | 10 months ago

"editor publisher" Discussed on "E & P Reports" from Editor & Publisher Magazine

"Will yeah. I think some of the publications were hearing from you. Know our tool because you fill out the the has to fill out their name. Their no a phone number is is optional but strongly urge and they have to explain. What was the issue in the story that they wanna talk about If it's a factual error what's the proposed. Rewording what's evidence to back up their Their feedback so we're actually asking them to do a little bit of work and we're showing that we wanna hear thoroughly from them. And so i think it's a higher quality feedback you know from a reader and with potential to one of the dangers. I think of comments also is that you know if readers were criticizing an article or pointing out a factual issue there in the comments. Boom you gotta have staff reading sometimes hundreds of comments or comments to find that in its publicly damaging your brand whereas our tool when a reader fills out a request to fix something in an article whether it's just a typo or or something more serious it goes into our database in the editor. See it right in. The editors can choose if they want to. You know we suggested it's good to show how you made a correction to note on an article but the entrance can determine how best to do that in a way that builds trust in the brand doesn't damage the brand or create a toxic environment for the readers. So i have two questions for you i. Once they fill out the form. What happens to it. Just go to the editor you have algorithms or some central clearing house for this where you apply it with other sites to do metrics that you'll do reports on what happens to this stuff that the reader tells the editorial team and how does your thing what does do with that content right right. So basically there's two parts of the product. One is the button. We installed at the reader clicks on interest information. After they do that mike. The reader gets an immediate email from your brand like dear so and so thanks for reading. Editor publisher received you. We we've heard you received your feedback will be looking into this and back to you within one week or whatever the targeted set. And there's your logo so you're getting immediate thank you to the reader for engaging and then on your end so that's automated that i email and then on your end we have you get you can choose a slack message or an email from us saying hey a new correction of classes arrived. You had that open on your screen or you click into our dashboard. You can get to their from our website or bookmark your you know but market tool but you have your own log in you go to our site where all these correction requests are coming in and you know. The dashboard looks very nice. It's like Kind of an email type interface. We've got analytics in. So all of the the The feedback that's flowing into this system. You can visualize some of the data like locations of your corrections which stores are getting the most corrections etc and an anyway so then on the left rail which i could even call up in show if you wanna see on this video but Anyways on the left real you have these corrections flowing in you can sort them by those types you can like i like to see it religion unplug. I'd like to see the factual typos. Factual errors first and then look at the context Complaints later clouds of conflicts typo in three seconds. And you can't do much. I get it right so it's all there. It's all archived on our platform for you and And then basically the way you're able to then If you get ten on one topic you one article that you get here. Ten publishers. honor ten readers. We have a way that you can those together in address that group as you know with one thoughtful email and click a button in a nice professional email goes out to all of them telling Accepted your request. And here's why we've rejected it and the bottom of these emails. You can tell people you know. Sign up for if you don't get us our email already sign up here. Here's our twitter channel or thank you for your feedback. We've you're helping. Keep us accurate. Here's a gift card. You know you could use it as a reward mechanism or engagement tool those emails that go out as well and i'll give you one example. Have religion unplugged when Joe biden was elected last fall. We i got. I think five or ten correction requests on an article that my colleague clemente lisi wrote. He wrote a piece analyzing how joe biden will be the second or is the second catholic president after jfk and kind of was an analytical piece in. So i had several readers who are writing. I guess they were from conservative catholic backgrounds. Writing to say you know. Joe biden is not catholic even though he says he is because he actually if you poke encyclicals or mb he wasn't elected hasn't been proven in. So i had to write. I wanted to write a thoughtful email to them. But i did that. All at once and send it to all of them and just said you know i was able to. I think thoughtfully expressed why we stood by the peace and didn't say anything wrong with it and why this xyz evidences in society is why we're Y y this is accurate. I didn't back from those readers. But i think that that kind of approach is what we need in our society right now. Okay now can that editor. While he's in that back end interface. Publish any of those on the bottom of the story or is this is all for one one behind the scenes. Do you offer that as an option right great question so right now. It's behind the scenes partly because this tool is still early and we didn't want to aid. We don't want to take authority over any publishers as to how they service corrections on their website. Shor ather we were. We work with trusting news We also build the trust project in her back. They like our tool in what it's doing so we want to probably release recommendations for how we suggest. Publishers like what best practices are to surface a correction on on your site. But we wanna be careful that our tool doesn't just do that because we re re realized different publishers. Different methods in you know and we want to give them as much freedom as possible. We want to solve the universal problem as As as as as best we can hear but not a go beyond it. So we're taking a. We're we're thinking of obviously the corrections process. You're hitting on something interesting. Which is like. I think we're we're we're hitting the center of it but there's clearly like the issues that were not yet addressing that i would like to as we go along to build a more complete and whole product is address. The front end is we are creating a funnel for people to comment on each article as the way they kind of share stuff on social right. We're not making them. Were eliminated the issue having them. Search all of your website to figure out who to contact to complain right of cour- or just going to the journalist of the journalist is listed there so we're kinda we're we're we're also. I think maybe helping to limit people talking about mistakes on social media. The newsroom might not see it. That had that is my fourth question because Okay that's that's what you really are doing it. People aren't gonna scream and complain which happens to us. All the time there's a group of of neiman people will. I don't wanna say take that out. Everybody forget i but there's a group every time they don't like something we say they all start tweeting about it and they're all the same and they have this and i liked it because we just get more site traffic from it. I said the opposite of love right okay. But you didn't answer my other question are you. Are you collecting this data. Back end anywhere you can put out reports on. What's getting the most correction. Were the most disagreements or i mean is there any. Is there any report in.

Joe biden twitter joe biden five second ten last fall two questions fourth question ten readers two parts one week one article Ten publishers hundreds of comments One three seconds ten correction each article one example
A Mexican Belonging

Latino Rebels Radio

05:36 min | 1 year ago

A Mexican Belonging

"I get really excited when i have former contributors go and do great things and i wouldn't say this guesses a former contributor because i think we've had some of his writings within the last year. He's in dallas. Do you want to say hello to everyone. Say who you are. hello. I'm on scientists. I'm a professor of history. I was hoping you weren't saying former rebels. I'm still writing for you. Guys i totally was like former not. You still contribute. So you are a professor history. At mountain view college in dallas. You are the author of homeland which is an intellectual study of ethnic mexican belonging. Since one thousand nine hundred. How geeky is that it is. It is pretty geeky but i think it can be interesting. Sometimes i've i've made some revisions to try to get folks to read it all right now. Listen let's get a couple of things out of the way. You are a contributor to latino rebels. You have written for latino usa. I've known you at least online for like who five six years. You've written some great pieces. You have the best twitter handle ever first world chicano. And you really touched me. When i read the introduction of acknowledgments your family raises you right like you thanked everyone and then you thanked me so i wanna thank you for thanking me in your book. It was a nice little surprise. No i definitely wanted to shout you. Julio and hector out hector salamo. Who was a deputy editor for latino rebels. Yeah i heard. You're going to be on the latin ish podcast so i'm already plugging latin is for him. Yeah shamelessly fell promoted. Yup but i had gotten out of graduate school. You know it kind of is now. And i just didn't know what i wanted to do. Things are tough. I wasn't ready to go back to revision. And then i started writing. And you guys didn't care if i came out of harvard or northwesterners something. Oh hell no yeah you can write come right for us and i was like okay and yeah tell us over miami of how powerful writing can be and also helped me as a writer because i stripped a lot of the academic jargon stuff out of this book is an editor publisher before you talk about the book that makes me super happy because when you started pitching me and pitching hector and then. That was one of the things that i told you. It's like just don't be an academic. Bu and you wrote some fantastic pieces and you've also written an amazing book. It's really really accessible and it speaks to. I think a theme that i wouldn't say it's controversial but it is. How do you begin to frame your experiences for this book that drew you to documenting like ethnic mexican and chicano history in this way like what drove you when you write a book you kind of write about yourself even if it is a history and so a lot of became out of family history personal experiences and and one of my favorite stories that i heard growing up was my mom and her family. They've migrated from quiet and they moved help. Paso anna late sixty s in my grandfather used to pick up my mom when she was a little girl and he used to tell her. I heat the mood noblet glass near less by your picking her up and says oh my little girl. You know you're going to be. You're gonna be without a voice because you don't speak english or spanish and that's and to worry about his family gonna belong right. Did he make the right choice into. It was kind of rooted in a family story like that. My dad used to joke. Us from el paso's well used to joke. He didn't know he was mexican till they join the airforce right because they'll pass everyone's mexican mexican americans everyone's the same and then he goes off to the air force. Suddenly he's different. Wow yeah that's a really good way of looking at it. These family stories. You know you get the then growing up to right when i write about the us in the chest these mexicans who have lost their mexican answer. These wannabe americans right. That kind of touched home of folks as you know like you're a little bit of a virtual not there those feelings the wondering about belonging which again i don't think are isolated just to me. I think that's why i've gotten a few tweets folks like. Hey my family this. Yeah this is my story. This is my family. Yeah and so. That's where the idea about belonging came out of end. I thought a lot of different areas right Politics and poetry and so belonging with the concept with an idea but let me look at all the things that i actually want to look at right. 'cause i i like reading poetry like reading literature. I also like politics and policy. This concept helped me look at all those things. And i think kind of unique way yes so talking about belonging. It's probably not the same experience. But it kind of is from puerto rican perspective. Where i kind of say like you know people that live on the island versus people that live on i asked. There's always been that tension. And i was born and raised in puerto rico but now i live in the mainland. So i'm not seen as like purely puerto rican so when you talk about the divide in the early nineteen hundreds that emerged between ethnic mexicans in the us in us. Born mexicans like you mentioned the which was in the you know that type of idea. How has that evolved throughout the years. And what is your book touch upon in that case. That's really interesting with you. Be boring and then your kid. They're gonna i

Mountain View College Hector Salamo Dallas Paso Anna Noblet Julio Hector Harvard Twitter United States Miami Drew El Paso Air Force Puerto Rican Puerto Rico
The Importance of Collaborating With Entrepreneurs

Pamper My Business Podcast

09:58 min | 2 years ago

The Importance of Collaborating With Entrepreneurs

"Hi folks. This is Gerald Thomas here with Kim Beazley. I want to thank him for letting me be a part the show with you yes well. Kim and I have a great way that you can pamper your business this month because September is shameless promotion month think about it as a whole month where you can talk about Your Business Distinct News editors publishers of loud newsletters. All all these folks are looking for stories and you can't supply with it. Just send them a little promo letting them know what you're doing and that hey it's the part of Sameness Promotion of and that you would love to get exposure but make sure that your promo is news worthy you can talk about it. Should business offered tips and everything include your website and all that but there's also the things that you can do online if you're not the crazy about doing the off line routes but first of all. Let's talk about why it's important to the collaboration will expand your reach. I mean right now. You may have a list of a hundred people that you're reaching out to just I think if you partnered with more people who have a mailing list of say a hundred two hundred three hundred more each just think how many eyeballs you can get to see your information this month now. Let's see before you reach out to them. We need to bring something to the table to make it worthwhile. Just because you have a list of a hundred people that's nothing you need to make it worth their while else so one of the things I do when I collaborate and this is expanding what you what you're talking about one of the things I like to do the ears when I post something something that really wants to get out. I will actually go to my lister connections after people and I'll say can you please reshare spoke like it comment on it. whatever you WanNa do and then turn I asked him. Is there some way that I can support you so they operate collaboration. I'm asking them to be some for me but at the same time I always asked. Is there something you would like to do for you so do. I felt me to build relationships. Only thing is just because I'm willing to comport others. FM askins support me and that's just all about collaboration now another thing that you could be doing right now with your mm-hmm Mailing List Him as inviting folks on your mailing list the share your your latest. What would what are you working on right now that you'd like to get out there right. I would say if I was married to my Mellon List. I would ask them to share about Gruber's abilities launched the social media so that I just launched so that people can have an affordable audible way to manage their social media to to five different networks not only damage but also respond respond to messages coming in from those networks okay now being that both of our favorite network is linked. You know you Kinda like play around on facebook on mainly linked in in exchange for them shares that information Hundley thin and in any of the platform you could offer them a one line little listing in your next newsletter that basically has surname their business and links to their linked in profile as thanks so that they can get exposure this cost. Anything doesn't cost them anything. All's good and it's a way to sell hey. I'll have some cool people on my mailing list. People loud to spotlighted. Oh I agree and one one of the things that I've learned with collaboration and I've learned a lot about collaboration from Germans. That never hurts to ask. People can just say yes or no you're hoping for. Yes never heard the ask elaborate win I. I thought about asking askin drill into collaborate on this with me. I was expecting yes. I expected her to let us anything. uh-huh yes because we literally have found call like this the way we're talking with each other for the Thai cash concise we can take she's similar station and we can turn them into pie cast so that we can share the knowledge that we both have and collaborate rate increase the knowledge of our listeners in general and what was your answer it was yes and I had not thought about it. Okay I can make it work on else fun to you. Collaborate why why you this collaboration for you because you're always helping me with with other stuff I mean with my websites finding think tolls and everything so I figured you know what just another way for us to talk ms strategize what it is yeah so so. Where were you if you if you have a friend and you to talk about topics similar to what I have found we do switch it over to talking on a podcast and yet podcast going. It's just as simple as that and you may ask okay. Where can we do this or right now. We're using a way of meeting room and we just jump in way pressed the record button and we start talking about our the topic and that's as simple as I mean. There's some other things you gotta do too when he comes in but that's basically what you have to do. the journalists who that's the way that you can think of our videos on you've gotten me into making videos for my hungriness business movement and I figured that you know what since you're helping me do that you would teach me how to use the tool because I had no idea you know stretching their liberty thin air. You put your ad you could put an ad within my video. Yeah you would do that. Not Me because I have you. I would know how to do that but you. You're at so when people looked at my genial. Then is also your ed so they win win. I I agree and and that's what it's all about Lincoln's the Tapscott to elaborate you want it to be a Langley solution. You want it to be something that's beneficial officials for those who are who are engaged in collaboration doesn't have to be one or two people when you create collaboration you can have more. I didn't want to people just as long as the broom of people choose to a a greasy collaborate. Equally it has to be easily because if you have one person doing all the work and the rest of just kind of sitting there it that's not a collaboration up for the person is arguing hasn't awesome nonpaying job and and one of the things that I'm doing when it comes to collaboration I love for C. Session to project and and at the end when all is said and done I love seeing people enjoy the outcome of what we have done where we collaborate and another way that we're also doing it is. I'm doing something the small business Saturday. You're doing something for Small Business Saturday so you invited me to be a part of your thing and I imagine would be put a mind so it was like win win win so we can both push projects together yet. I- colleague race so with this all said and done about collaboration collaboration one of the things athlete as close at one of the things I listened to remember is make sure that if you do let us to collaborate that you have a list of expectations unless agree things that each party will do and and that each corey is willing to commit to what what the expectations are that's. That's very important a list of what you're bringing to the table a inventory of your groups that are online offline your mailing list this podcast that you might do that your guest on whatever it is you know just make of the different ways that you're already marketing the online and offline and sync them up together. I totally agree yeah so with that in mind thank you so much for tuning Indian and five cast with your host can be and Cheryl and be Thomas and have a great day.

Gerald Thomas Kim Beazley Facebook Mellon Askin Corey Gruber Hundley Cheryl Lincoln Tapscott