35 Burst results for "Edison research"

Don't Forget the Intangibles of Podcast Advertising

Sounds Profitable

01:55 min | Last month

Don't Forget the Intangibles of Podcast Advertising

"You know it's so funny. It's i just got into the event. Seen in the circassian had time to start watching the stuff that you were doing right like i was a product manager at megaphone and really started to watch yourself but it's so hard to carve out time in just as a starting to dig more into this injustice. I started to find more time. Everything went digital right. Everything went online rather instead of impersonal bum. Because you run a good show with all the things that you guys do And it's i think it's such an important thing that people watch like soda plug at the beginning like edison research just so many cool things and i think the infantile is one of the most unbiased views of audio than it has a great lens on podcasting and what listeners want and the crazy part about it is like was not easy stuff to do. And sometimes that's not dated like an advertiser campaign wants to do so. You guys built this survey and research company. That is doing the things that we need that we don't always like. We can't always like foot. The bill to the advertiser the things that people should be investing into hand growing because it just helps us all view the landscape. It doesn't push anyone specific narrative. Yeah i mean that's the thing. I'm not a a podcast who dabbles in research. I'm a twenty five year survey researcher. Who loves podcasting. And we've been doing infantile since nineteen ninety eight. It's still. I think the gold standard in terms of the kind of currency research that podcasting looks at streaming audio. It looks at and so on. It's done to the most ridiculous and ridiculously costly standards in survey research it's It's a telephone based survey which has a much much higher response rate than anything online. It's over half mobile phone executed to match statistics in the us about who has mobile phones

Edison Research United States
Apple Decides Users Will 'Follow' Rather Than 'Subscribe' To Podcasts

Build A Big Podcast - The Marketing Podcast For Podcasters

03:10 min | 4 months ago

Apple Decides Users Will 'Follow' Rather Than 'Subscribe' To Podcasts

"On this episode of talking about something that apple. Podcasts has just done in a lot of people talking about it. that is you're no longer subscribing to podcast on podcast. You are following podcast. James cridland pod news wrote an interesting article about it. I'm going to read it here because it's very short. Maybe not an article just a few bullet points. Paragraphs follower podcasts apple. Podcast is stop. Using subscribe a small change with big impact no more subscribers podcasting moves to follow exclusive avalon. Cast will no longer use the word subscribe in a few weeks. Listeners will be invited to follow their favorite podcast instead this seemingly small change could dramatically affect the industry. Tom webster from edison research says forty seven percent of people who don't currently listen to podcast that subscribing to a podcast will cost money describing it as a stone shoe of podcast growth run. He tells pod news today. Apple spotify and youtube are the three most widely used services to play podcast and now the word subscribe means automatically downloaded for free. Exactly none of them. Podcasters will have no choice but to adapt their language accordingly or risk confusing listeners. Other podcast apps have already changed spotify. Audible us follow. Stitcher uses plus follow an amazon uses. Heart follow meanwhile google podcasts in cashbox. Us plus subscribe and overcast and castro us subscribe. Here's james opinion. The word subscribes been confusing potential listeners. For more than fifteen years. It's time for every podcast app to copy spotify stitcher apple and amazon by using follow and for every podcast or to follow their lead. The way we talk about podcasts has changed forever and that's probably a good thing. My thoughts on the subject is that words matter. This is why you hear me all the notes from an episode episode notes. They're not show notes. They are episode notes following a music artist on spotify that is different from subscribing to a podcast. When you follow an artist on spotify what happens is maybe get updates. If the artist has a new record maybe if you've got something like the discover weekly playlist or the new release playlist comes out on friday. Maybe you have one of the songs from the artists that you follow within those playlist. So if you're on spotify you're used to hitting that follow button following make sense on spotify. Does it make sense for a podcast app. I don't know maybe we'll in the future to me. Follow lacks the commitment. That subscribe does again. I think that words are important. And i think that it's up to you if you want people to subscribe to your podcast or follow to explain whatever that means.

James Cridland Apple Edison Research Tom Webster Amazon Castro Youtube James Google United States
"edison research" Discussed on podnews

podnews

02:47 min | 4 months ago

"edison research" Discussed on podnews

"More people listening to podcasts than ever. Before with triton digital edison research has released its infinite dial two thousand and twenty one study which you can read in full on their website showing continued growth for podcasts consumption. The study reports that forty one percent of us adults aged over twelve now distant podcasts. Every month that's one hundred and sixteen million people. There are more numbers and analysis in our show notes and our newsletter today. meanwhile iheartradio's inside radio reports data from edison research is share of ear study that claims that podcast listening accounts for six percent of all audio consumption. Radio takes almost eight times that there's plenty more space to grow google. Podcasts is adding likes and dislikes to its reveals. Nine to five google a heart symbol will tweak recommendations for more like this and a thumbs down button will stop. Recommending shows remote recording tools. Zen casta has added new recording modes. See you don't have to record video. If you want to. Josh lindgren has been promoted to be head of talented. Cca's podcasting department. The company represents everyone from gimblett to lemon artem media during a cigar lighting break in a podcast interview which is not a good. Start for any story joe. Rogan suggests that he is now happier with the user experience for podcasts within spotify while simultaneously making it sound as if he's never actually used it and sounds profitable has products deep dive with speaker next week. Committee of italo will look through the speaker platform for publishers. It's free to watch. You can sign up today and podcast news. the spouts podcast is new. It lex famous artists spout off on more than what they're famous force says the press releases a headline stars. Include tiktok star. Josh bru brubaker. Nfl reporter rhianna martin nationally syndicated radio host tino ca chino and former mtv vj. Eric zachary and presumably stars on there as well and after an unofficial history of spotify was released earlier this year as a book spotify. A product story is a show from spotify about the history of spotify the lessons that have shade spotify's products and took it from being an innovative idea to the most popular audio streaming subscription service in the world. The verge notes that it doesn't mention i tunes in a piece from the verge that unaccountably doesn't mention in gadget fancy that and that's the latest from our newsletter surf role links were poured news nets..

Josh lindgren six percent rhianna martin Josh bru brubaker next week spotify today forty one percent iheartradio Nine one hundred and sixteen millio Rogan two thousand earlier this year tino ca chino twenty one study over twelve google triton digital edison research five
Apple Podcasts App Lets Users 'Follow' New Content Instead of 'Subscribe' in iOS 14.5

Daily Tech News Show

00:33 sec | 4 months ago

Apple Podcasts App Lets Users 'Follow' New Content Instead of 'Subscribe' in iOS 14.5

"Apple is replacing. the words. Subscribe with follow four podcast audiences and fourteen point five now in beta and due for release later this month to everybody. This was reported by pod. News i according to a research from edison research about forty seven percent of users associate subscribe with paid content and don't always realize that some content is free nine to five mac points out. That previous rumors suggest apple might be working on a new paid podcast platform which make the distinction all the more important paid subscription versus

Edison Research Apple MAC
Netflix's audio-only mode could threaten podcasting

podnews

03:34 min | 7 months ago

Netflix's audio-only mode could threaten podcasting

"Letterman walks out. Onstage blows a kiss to the crowd grabs a might cover much. Thank you takes the mic office. Stand to see you move over. Podcasting net flicks is rolling out an audio only mode to the android app. The app also has variable speed playback and a feature called audio description. Which as you've just heard tells you what's happening on screen. The company will hope you. Don't listen to a podcast when you can listen to a movie or tv show instead. Try and digital has released the latest podcast report. The data covers most of november. The top five remains unchanged with npr at number one total downloads from the top ten publishers drops by more than five percent in a month that included the us presidential election and thanksgiving an incomplete rancor it measures participating publishers only and notably not iheart radio. Edison research published their ten for twenty compilation of their biggest findings from twenty twenty expects audio consumption spoken word and us election voting willing to that from our show notes now newsletter today story board and enterprise podcast and hosting platform has raised four point. Five million dollars in funding bryant barletta. The first sounds profitable deep dive yesterday. Looking at pod scribe. It's free to watch on the profitable website. Espn podcasting had a record year with ninety six point five million downloads in october alone. They say vox media studios to double the amount of shows it makes and plans to bring in one hundred million dollars in revenue in two thousand and twenty one. Steve hand wonders if independent podcasting has peaked. He was formerly at google's audio mused division at a us public radio. Nick held him to. Is broadly pessimistic about the podcast industry available content massively exceeds available interest. He claims and the changes in the industry in two twenty are a long way from won't made podcasts. Special he says and captivate has launched show notes snippets a simple way to at creatine snippets to your show notes. I'm an adviser. What does it take good and effective secretary. The president's cabinet well first of all congratulations. I'm thrilled by news that you're going to be nominated. That's a clip. From the deciding decade with pete buttigieg who learned had been nominated as transport secretary while he was doing a podcast with hillary clinton podcast. One australia has lost a show. And russia's podcast 'em salvation will become an independent production in two thousand and twenty one. She describes her relationship with sea. Who owned podcast one in australia as an abusive relationship. I keep going back to sa hired. Her for short lived stint on the ailing today. A famine sydney one in a list of underinvested breakfast shows on the formerly market leading station. Crooked media's wind of changes to be adapted for television says deadline and a sports podcast has crowd funded over one hundred thirty five thousand dollars in two weeks that tennis podcast has received funding from nearly one thousand two hundred listeners in the uk. It's been going since two thousand twelve

Edison Research Bryant Barletta Vox Media Studios Letterman NPR United States Pete Buttigieg Espn Nick Steve Google Australia Cabinet Hillary Clinton Russia Sydney
Podcast Taxonomy Consortium gives us clearer job descriptions

podnews

03:29 min | 7 months ago

Podcast Taxonomy Consortium gives us clearer job descriptions

"The podcast taxonomy consortium has posted. Its first white paper proposing standard for job descriptions in podcasting the product of five months of work it enables all of us to know the difference between a technical director an audio engineer for example. Where is one. Apparently they also welcome further. Participation charter has launched twenty twenty one podcast privacy. Report the free. Pdf explains how online privacy rules in tech will change next year. Red circle has launched programmatic advertising today for its community of podcasters advertisers. The company says it's the only podcast host offering a complete set of monetization options including donations subscriptions dynamic host ads and programmatic ads. Today is the last day to enter the ambiance. The new podcast awards from the podcast economy. Be quick podcast. Advertising barely slowed down this year. According to again in a i which has released the state of podcast advertising in two thousand and twenty a full analysis of the podcast at market portable is a new service that aims to connect businesses with podcasters. It also offers a search. Api the stitcher sub reddit. Pretty sight. Following the podcast. Apps redesigned thread titles. Include this update has altered the meaning of the word premium. And how can you make an update worse than the old version pouch. we're also on reddit slash. Our sash pod us. Nothing's going wrong there. The pew research center a us-based fact tank has released news consumption in a digital era. A paper that finds that more americans using podcasts to get the latest news but also highlights the danger of a survey. Several of those surveyed forgot that they listens to music podcasts until they specifically asked about them. Union members spotify gimblett podcast. The wringer stopped work for two hours on friday due to the slow pace of agreeing contract with the company. Edison research is planning a final webinar for the ten for twenty will showcase the company's ten most notable findings from two thousand and twenty. Like how rubbish here. It was and things that other podcast. Companies don't have to worry about launching a satellite the s x seven satellite for sirius. Xm ways seven point seven tons and work until twenty. Thirty six my is. I can't fix the country road or even the town. But i can bring my own advice from the story. Core podcast from npr. It's for new season with new hosts camilla shaney founded in two thousand and three story call has brought more than six hundred thousand americans together to record conversations about their lives. It's a wonderful lie. Is the first time audio chunk of mehta comedy. Podcast is hosted by ashley flowers and is a twelve part. Short form comedy show hosting every day until december twenty fourth and from now is a new science fiction. Podcast from q code. The podcast publisher. Who snags steve. Wilson from apple podcasts earlier this month as supplied that press release links to apple podcasts. Three times including an embed

Reddit Red Circle Spotify Gimblett Edison Research Pew Research Center Camilla Shaney Ashley Flowers NPR United States Apple Wilson Steve
Biden Wins Arizona, Padding His Electoral College Margin Over Trump

KIRO Nights

00:41 sec | 9 months ago

Biden Wins Arizona, Padding His Electoral College Margin Over Trump

"Joe Biden has officially won the battleground state of Arizona. He was projected to win by Edison Research. After more than a week of vote counting. Meanwhile, Mr Biden was set to meet with transition advisers again today has he maps out his approach to the pandemic and prepares to name his top appointees, including Cabinet members. Also the lead US Cyber Security Agency says there's no evidence that balance were deleted or lost by voting systems, calling it the most secure election in U. S history. Pennsylvania attorney General Josh Shapiro. We've seen no evidence of any type of widespread election fraud, certainly no evidence of the kinds of things that the president continually tweets about.

Edison Research Mr Biden Joe Biden Us Cyber Security Agency Arizona Attorney General Josh Shapiro Cabinet Pennsylvania
Early vote ballot total surpasses 2016 count

Heartland Newsfeed Radio Network

00:26 sec | 9 months ago

Early vote ballot total surpasses 2016 count

"With just over a week left until election day more than five point seven million. Americans have reportedly cast a ballot already which according to a new survey surpasses all early ballots cast in two thousand, sixteen, the poll by CNN Edison researching catalyst also found the by age younger. Voters are also casting significantly more ballots and make up a greater share of the pre election day vote than they did around the same time for years ago and all of the key states with information

Cnn Edison
Fyre Festival fraudster produces podcast from prison

podnews

03:34 min | 9 months ago

Fyre Festival fraudster produces podcast from prison

"Google jumped up to number three Google podcasts. So we had said it won't point time. We thought the top three would eventually be apple podcast spotify Google happened a little sooner than I thought Google podcast is now the third biggest podcast APP. Lipton's Rob Walsh unveiling the company's download statistics in the feed. It is though still five times smaller than spotify the number two according to lips in which case sixty two percent of its downloads from the US total downloads to pocket casts dropped below one percent. spotify removed four Cunanan related podcasts after insider contacted the company cure on on as an unfounded conspiracy theory launched yesterday quake is a new subscription podcast company with tune a half million dollars in seed funding. It launches with six exclusive shows and will sell access for four dollars ninety nine a month. Loop media? Has. Speaker. That's S P K R. it's a podcast APP that plays short clips of podcasts to help you discover new ones. They've also announced their own podcast studio. PODCAST movement virtual kicked off yesterday with keynote from Edison research is Tom Webster. He unveiled a slide showing the podcasting share of all audio listening is now the highest ever six percent of all consumption. Fittingly, it was also world statistics day yesterday, second keynote session podcast movement virtual emerging podcast markets across the world panelists, Norman Chela from Malaysia. pod Lovers Asia. podcast pull the Rogo from Kenya who runs the pulse for NHS newsletter and neural net from Spain from the Boutique podcast publisher laycock Lara, music currently in the middle of several productions for Dino audible and others. Todd Cochran and wrote Greenlees news media show will be recorded later today at podcast movement virtual. Be joined by among others sounds profitable 's editor Brian bar letter and poured news is. ME. We've an ice page all about imbedded players for your podcast. All the contacted us with an interesting note if you use the embedded spotify plan, if the listener isn't locked into spotify, that play won't appear within spotify for podcasters just measures locked in users. No worries though for podcast hosts with pass through putsches, most of them, it'll still count they're. And podcast newsroom and the Billy McFarland's the convicted fraudster the fire festival he's been in the Elkton Federal Correctional Institution for the last twenty nine months. But with Jordan Harbinger, he's done a podcast from prison cold dumpster fire promising to set the record straight. The Joe Rogan experience is on pause until at least next week after Jamie Vernon show producer tested positive for covid nineteen nobody else's tested positive and Rogan himself hasn't been in the studio for the past nine days. Guardian Australia has launched in the wait a new podcast series telling the story of the forgotten refugees indefinitely stranded in Indonesia as a result of Australia's border crackdown and case closed has returned for season three focusing on an intriguing crime within the Hamish mish community. In Ohio, it's based on the book a killing in a mish country,

Google Spotify Tom Webster Todd Cochran Joe Rogan Guardian Australia Jordan Harbinger Apple Hamish Mish Billy Mcfarland Elkton Federal Correctional In Ohio Lipton NHS United States Norman Chela Cunanan Greenlees Laycock Lara Indonesia
There's not enough internet for remote learning to go around

Marketplace Tech with Molly Wood

02:44 min | 10 months ago

There's not enough internet for remote learning to go around

"This fall, we've been talking every Monday about education and technology during this pandemic including how access to high speed Internet and devices is just not cutting it across the country and there's new data on this in our latest marketplace Edison Research poll thirty percent of parents or guardians with kids. Online and making less than fifty thousand dollars say their Internet access is inadequate for online school marketplace's Scott Tong reports from Virginia on the broadband gap in central Virginia's Louisa County working mom Megan duck gets her two daughters online for school. By getting in the car they drive to a Wifi. Spot School district has set up in the Strip mall parking lot and here you can see a small jury rig flatbed trailer with solar panels powering electronics that send out an internet signal and from the car they log on the zoom. If we know like if their teachers say we have to do something we have to go to the Wifi spot because you couldn't even begin to logging on the website. Not. From home where they have just one choice for Internet service satellite, it's costly and it's not reliable doesn't work if it wind blows that doesn't work also at the hotspot. Today is fifth grader oriented Nestor Riding Shotgun next to her grandma in their suv, her online class. Let's her message the teacher for the box. It just POPs up on your computer win where at school it got good editor at their. At you need help you get acid they'll bested U. back. When your home. Do. You ever wish you could send a message yes I do. Her family has no broadband at home a reality for one third of rural Americans according to a recent

Spot School District Megan Duck Virginia Edison Research Scott Tong Strip Mall Louisa County Editor
Podsights: two ads work better than one

podnews

03:37 min | 10 months ago

Podsights: two ads work better than one

"On sites is really stater about sequential advertising when you put ads for the same client in more than one spot in your podcast one of the data points buying both pre roll and mineral works forty-three percent better in terms of return on adspend the mid roll ad alone. Caressed of the research is free on their website which linked to today. In Canada CORUs entertainment's curious cast has posted their quarter three, twenty twenty slate concluding through investigative podcasts called install a progressive web happened player for podcast has been enriched with new functionalities. Publishers can now imbed their podcasts within their pages and sell advertising within the embedded player. The player could also be installed to your mobile phone or desktop to work like a podcast APP. The fable and funny network announced a partnership with UK based Fiction podcast produces definitely human. The Australian audio summit has been announced a virtual event on November the twenty seventh. It'll offer practical long-lasting tips and advice on how to succeed on any audio platform. Joe Appeal went to the Paris podcast festival and took copious notes about podcasting and France willing to those show and our newsletter today, and after writing about them in his weekly newsletter Tom Webster from Edison Research has made a spotify, an anchor show with music. Ultimately, he says, for version one, I was pretty happy with the experience. Actually, thinking about it who else could do shows with nick, it strikes us that there are only a few with the right music licensing Diese Amazon Youtube. An Apple. It's a Monday. So time for some tech staff the podcast index has a new website look and feel search in the podcast index and other services that use it like pod news search now has much better ranking helping you find the show you're looking for faster you should check it out pod news dot net slash such well, user agents are being used for podcast APPS. We link to every single user agent we saw on Friday matched using the RSS user agent for specific feeds for some platforms. That's one, thousand, four, hundred, twelve, downloads, two, hundred, seventeen unknowns, just fifteen percent but no whipping out in using google chrome as a platform, it's not a platform is just a browser. RSS Feed contains the new podcast transcripts and podcast locked tags from the podcast index namespace would encourage more podcast wants to be involved in these new tags. And podcast News Brand Brunswick on demand is a podcast that promises to reboot US radio guest in today's episode is consultant and author Vanna Riquelme, her tips powerful radio at just as good for powerful podcasting to. If you speak Dutch Lou Steve Inc is a podcast in Dutch not pronounced like that. Anyway. It's about the possibilities for podcasts and audio on demand for marketing content and communication. It's new from play bird, a podcast production company confusingly from Belgium, and as you want focuses on John firming prisoner on death row in Huntsville in Texas it's a five part fiction podcast with an all-star French cast and is in French. It launches today

Consultant Canada Corus Entertainment Tom Webster UK Apple Joe Appeal Nick Paris France Vanna Riquelme Lou Steve Inc Belgium Texas Spotify Huntsville
Could you handle a surprise $250 expense right now?

Marketplace with Kai Ryssdal

05:51 min | 10 months ago

Could you handle a surprise $250 expense right now?

"Everybody a lot of big numbers with which to begin the program today, and then a much much smaller number, and arguably it's the smaller one that is more of a problem. One is definitive about the political machinations surrounding the American economy right now, those negotiations over a relief bill one is definitive at one's peril but we seem to have arrived today at the proverbial line in the sand by way of Refresher Speaker Nancy Pelosi and House Democrats want to spend two point two, trillion dollars on relief bill the White House, the president of the United States Treasury Secretary Steven. MNUCHIN. They say they are good with one point eight trillion dollars. Senate Republican, Leader Mitch McConnell Today in Kentucky Though said this you're correct were discussions going on between the Speaker about an hour now. That's not what I'm. GonNa put on. McConnell. Is going to put on the floor. He said a five hundred billion dollar package that'll be next week sometime. So those are the big numbers. The smaller number is two, hundred, fifty dollars just to fifty no extra zeros and it's one of the key data points from the latest addition of the marketplace. At research poll, we're going to be digging into it for the next couple of days and today as well. But the upshot is that all is not well once you get past the economic headlines One of the questions we asked people was if you had an unexpected expense of two hundred and fifty dollars, two, hundred, fifty bucks, would you be able to pay it forty seven percent of people almost half of Americans said it would be somewhat or very difficult to come up with cash. Since. The pandemic it's Ben We haven't really had much expendable income. That's Ashley. Since she's twenty seven, she's a first grade teacher in Monterey California at the beginning of the pandemic my boyfriend was laid off from his cooking job and so now it's kind of just. My salary and then the little bit of benefits that he gets, which covers blake rent food. But only barely like there's there's not much else one reason why there's not much else those expanded unemployment benefits the extra six, hundred dollars a week we told you so much about they ran out almost three months ago. See also negotiations over those big numbers that we started with. When he had the federal benefits at least we had like a little bit of wiggle room where it was like okay. If something happened wouldn't be like the end of the world right then. But now that that's gone, that's also kind of not there. Anymore Ashley's ends one of the respondents to the tenth addition of the marketplace. Edison Research poll out as I think I've said, today we through some new questions in the bowl this time cuz pandemic and some of those questions were about kids and parents and working and schooling from home. Those are among the biggest challenges millions of people in this economy you're facing and as marketplace's Megan McCarthy Carino reports it is mostly women who are facing it. Normally Emily Smith supplements her job as an heirloom vegetable farmer in Ohio with a part time winter job. But this year she's got a lot going on at home her nine year old son is doing on again off again, remote school. It changes week by week according to infection rates in our county I have to be here. He's not really old enough for me to. Go anywhere one time while he was in class, she left to run a quick errand down the street I come Rahm, and it's like he's sitting in front of the TV with his computer Smith's husband works fulltime outside the home. So she's in charge of schooltime our marketplace. Edison. Research poll found a stark gender disparity in WHO's primarily responsible for supervising remote learning sixty three percent of mothers said they were compared with just twenty eight percent of fathers. These disparities have kind of already been there but they're really getting exaggerated by how the pandemic has kind of taken away a lot of the scaffolding that makes working families tick. Darby Saxby directs the Center for the changing family USC. She says before the pandemic women in heterosexual dual income households were already doing more household labor despite the fact that dads have tripled the amount of time. They. Spend taking care of kids over the last fifty years. Now with childcare hard to find an extracurriculars canceled its mothers who are mostly picking up the slack. You know women are generally socialized to kind of be more the managers of of their kids, development and education in our poll. Roughly equal shares of men and women did say they had made career sacrifices to care for family during the pandemic or had cut hours at work to deal with remote school like Fain Young in Philadelphia who's juggling his it job with studying his BA and helping his five kids at home to definitely taken away from anything else that I would have otherwise done. And that time otherwise would be consumed either with my career or my own education. Dan. Carlson at the University of Utah has found well, moms are more likely to be in charge of remote schooling. DADS have stepped up to take more equal share of routine housework and childcare during the pandemic Manhattan stepped up the way they did it would have been even worse so it was not enough to stem the tide. You know as like a finger in the dam, the latest jobs report from the federal government found more than eight hundred thousand women had dropped out of the labor force four times more than men. I Megan McCarthy Carino for marketplace

Mitch Mcconnell Ashley Emily Smith Dads Megan Mccarthy Carino Nancy Pelosi Senate White House Megan Mccarthy United States Treasury Edison Research Kentucky Federal Government Secretary President Trump Darby Saxby Edison Blake First Grade Teacher Rahm
The Present Future of Audio: Talk, Music, Video, Interactivity

a16z

04:15 min | 10 months ago

The Present Future of Audio: Talk, Music, Video, Interactivity

"I actually personally think that audio hasn't changed that much yet a lot of things are still broken the right word, but just problems are not solved yet. Discovery is still difficult. Search is still difficult. It's really like a one way listening experience you aren't interacting with other listeners. You aren't interacted with the craters crater still have to rely on. Very. Old Business Model for monetization. Ultimately. Don't work for a lot of long tail craters. A lot of those big problems still exist, but I do have this optimistic feel that we're on the cusp of change. That's GonNa come to broader audio market to write those things actually haven't changed very much is thinking of the fact that the content landscape and podcasting has super exploded in the last year two years alone spotify itself has led a number of content acquisitions, which is such an interesting evolution. Yes. It's both very much the same but very much more of the same, right. So like the forklift thing of your time into your airport that just keeps increasing. There's certainly been shift in listening behavior Dudakovic listening was in the car that shifted to speakers into home. So overall is much more listening and your point. Certainly, we've invested aggressively in content then exclusive, the crater side of this landscape has changed in a direction that we wanted to change but I would also agree with that we're on the consumer experience and what's so interesting about audio is it feels like you have this cheat, which is what happened in video. We just haven't done one station in the twentieth century way yet we have no interactivity. You can really just look at the other media industries and see what's missing innocence. Edison Research, which publishes a lot of the leading work and studying podcasting behavior. They argued a few things last year one that one of the major inflection points in podcasting interestingly came through spotify because of the streaming and that brought in kind of a new generation of users to the other argument they made, and this is course pre. A lot of the content acquisitions is that for new generation, the medium of audio is really not that different than video that in fact, for a lot of people their. Default podcast player is often a video app or just turning off the visuals and listening, and so I'm curious for your guys thoughts on where audio and video, which is another big trend do and don't intersect both from a trend perspective and a product development perspective, and then we can dig deeper and other aspects. I mean video Israeli, just a combination using your ears and your it's the audio visual, which means the stakes actually higher for audio because if I can't have like twenty second gap of silence. And a podcast and expect you to be okay with it. But in a video, you can go quiet and might just be some visual distraction and you don't have to be on as much every second. and. So it's still a different mediums, but I do think steaks and audio are higher. So I think that when you talk about audio, it's different things depending on the type of audio actually. So you have a foreground audio which is more similar to video. It is the main activity you're doing you really concentrating requires most of your attention. Then you have background audio like you listening to music the actually paying attention to something completely. Different you're working out or you're studying or something right. So there are these different modes of audio that don't exist in video mostly all your attention or you're doing something else right. This is also the benefit of audio. That's why it's so much engagement because they have both foreground moments and background moments. But even in the foreground moments when you're paying full attention, you can still do other things you can drive you can do this is. Walk around the house, right so it is this other mode that video doesn't cover. That's why we think it is almost as much engagement ask program video. But not nearly value the same yet and that's not because it's less valuable. We think that's because it's undervalued. You can think about it the other way as well. You have some video that actually works quite well as audio that you can background that you watch every now and then Rogan for example, it certainly has video right and that actually does help the user experience, but it is what we call background video or. Audio? If you want to call dot

Spotify Craters Crater Rogan Edison Research Product Development
Is Audio the Most Undervalued Medium?

a16z

02:18 min | 10 months ago

Is Audio the Most Undervalued Medium?

"Edison Research, which publishes a lot of the leading work and studying podcasting behavior. They argued a few things last year one that one of the major inflection points in podcasting interestingly came through spotify because of the streaming and that brought in kind of a new generation of users to the other argument they made, and this is course pre. A lot of the content acquisitions is that for new generation, the medium of audio is really not that different than video that in fact, for a lot of people their. Default podcast player is often a video app or just turning off the visuals and listening, and so I'm curious for your guys thoughts on where audio and video, which is another big trend do and don't intersect both from a trend perspective and a product development perspective, and then we can dig deeper and other aspects. I mean video Israeli, just a combination using your ears and your it's the audio visual, which means the stakes actually higher for audio because if I can't have like twenty second gap of silence. And a podcast and expect you to be okay with it. But in a video, you can go quiet and might just be some visual distraction and you don't have to be on as much every second. and. So it's still a different mediums, but I do think steaks and audio are higher. So I think that when you talk about audio, it's different things depending on the type of audio actually. So you have a foreground audio which is more similar to video. It is the main activity you're doing you really concentrating requires most of your attention. Then you have background audio like you listening to music the actually paying attention to something completely. Different you're working out or you're studying or something right. So there are these different modes of audio that don't exist in video mostly all your attention or you're doing something else right. This is also the benefit of audio. That's why it's so much engagement because they have both foreground moments and background moments. But even in the foreground moments when you're paying full attention, you can still do other things you can drive you can do this is. Walk around the house, right so it is this other mode that video doesn't cover. That's why we think it is almost as much engagement ask program video. But not nearly value the same yet and that's not because it's less valuable. We think that's because it's undervalued.

Edison Research Spotify
The Ambies are coming

podnews

03:03 min | 10 months ago

The Ambies are coming

"News. To. Me has an the AMBAE's the organizations podcast awards nominations will be exempted from next Monday the name is from ambient sound podcast host. Sandor FM. is to offer monetization opportunities for their host two shows with DAX and audio advertising platform. If you've more than twenty, five, thousand monthly plays, then you're eligible. Google has an answer new feature for Google podcasts. Manager podcast is can see how many times their show appeared in Google search, as well as top discovered episodes and search terms that leads to their podcast. Google, also added optimization tips for podcasters. Three quarters of Americans listen to the spoken word. That's the latest from the twenty twenty spoken word audio report published yesterday by NPR and Edison Research and does Edison. Research is Meghan Lazovic says there's a real increase in spoken word audio listening big headline of the study is that Americans are spending more time with spoken word audio than ever before in fact, spoken words, share of audio listening has increased by thirty percent over the last six years and eight percent in just the last year while comments. Developer of overcast has posted concern about the level of piracy anchor and says, he may restrict anchor shows from appearing in overcast search. Luminary is working with within combs cadence thirteen to make a former. Exclusive show available to everyone fiasco Bush. Gore and now behind the luminary paywall is now available wherever you get your podcasts. The free and open podcast APP for android antenna. Policy has released. On Google play droid a significant rewrite it looks great and is nicely geographically where it'll soon offer access to the podcast index audio boom is no longer for sale the company had been looking for a buyer since February but has raised three million pounds three point eight, million dollars by selling ten percent of the company to a Singaporean investor Peter? Antonioni. Poker stay online happens in less than two weeks and pod Bible interviews. The team behind it today asked, who are you most looking forward to hearing from this year's event? Weirdly, the answer wasn't hard news editor James Crillon that's me. We'll have words. And we hear from multiple sources today that megaphone appears to be looking for by half. PODCAST news would winning latin-american documentary podcast last Ross returns tomorrow as an adult day media. Original says founder and CEO Martina Castro. Six episodes you'll hear stories from. Madrid Bogota Mexico City San Francisco and Santiago Chile. And congratulations to CNN and a Spaniel for winning the Latino podcast awards best podcast in the United. States, for the third consecutive year for Zona Pop,

Google Ambae Madrid Bogota Mexico City San Sandor Fm. Edison Research James Crillon Founder And Ceo CNN Santiago Chile Meghan Lazovic NPR Gore Antonioni Bush Developer Martina Castro Edison
Award-winning investigative journalist Robert Riggs talks to Podnews

podnews

03:52 min | 10 months ago

Award-winning investigative journalist Robert Riggs talks to Podnews

"I had a front row seat to evil during thirty years of investigative reporting. I'm Robert Riggs I created true crime reporter to tell the backstory of cases you may never heard of before we asked award winning investigative reporter Robert Raikes how he makes his new podcast true crime reporter. His answers include the best way of taking notes, his experiences in the Gulf War and his favorite podcasts. You'll find it links from our show notes and newsletter today. US listeners and listening to eight percent more spoken word than last year. The highlights from the upcoming spoken word audio report from NPR and Edison Research which will be unveiled on October the thirteenth. The most popular day downloading podcasts as a Thursday that's according to Triton digital's weekly snapshots, Data John off the chief content officer Pierre, x is to retire at the end of this year Kerry Donahue Director of training has already left the company according to her linked in P. R. X. Management have been criticized for lack of diversity in gender equity. Meanwhile, NPR and APM employees have launched a website to change their companies culture. Not everyone is comfortable with New Technology Donald. The podcast gives your podcast. A phone number to call to anyone can listen to your show. Bullhorn also offers a similar experience. Volley is an only APP that allows you to do podcast interviews using audio messages. She's pretty cool and thank you to our latest gold supporter focused right the makers of the scarlet usb audio interface. Grateful to all kinds supporters who allow us to focus more time in improving these everyone you can do that too appalled news dot net slash support. It's a Monday. So time for some textile free claim, the nets have pressure group about cancel culture and Censorship has written about the podcast index saying it's time for an open podcast directory, which is good because we've got one now. Review of Meta data fields associated with podcast RSS feeds is a long paper that linked to today for my show notes and our newsletter. He looks at how people are using data fields in podcasts particularly, I tunes type of Meta data field written by a spotify employees and using data. Also from spotify use a behavior it concludes that outfield is often misleading or confusing, and isn't of much use. The podcast index now has the code in place to support website over two, hundred, sixty, two, thousand podcasts, support it they say they're working on subscribing to those shows are web sub. Shortly, they've also added MIT licenses to their get hub repositories. Paul Friend has added an embedded player, which it feel website. You can see on our embedded player guide to find that links from show notes and our newsletter, and if you want a decent set of similar looking at badges feel website pod page has just published a matching set. And in podcast news journalist, Nathan phone burqas drinks with exceptional people from around the world in a podcast called the trip. Travel, show that combines local perspectives, deep storytelling, an honest conversations that only happen when friends share a bottle. It's from Cabana and we thank them for their support have poured news today political on and politics war room. With James Carville, an hour hunt have formed a new partnership in the lead to the US presidential election. It's the latest podcast now produced by policy con and podcast one is growing this sports net sports programming network adding the Michael. Irvin. podcast to their slate were promised an eight. Round at the end of every podcast. Something we're missing.

United States NPR Reporter Robert Raikes Investigative Reporter Spotify Robert Riggs James Carville Triton Digital Bullhorn Kerry Donahue Cabana Chief Content Officer Michael Paul Friend Irvin.
Amazon changes podcasting terms: delivers worse option

podnews

03:02 min | 1 year ago

Amazon changes podcasting terms: delivers worse option

"Hello it's Alexa. Hey, I got rid of that non-disparagement close from our podcast terms and conditions here at Amazon in the really good news is I've replaced it with something far far worse James Yes oft Paul News reported this on July. Twenty Third Amazon has apparently drops the condition. In order to be on Amazon Music audibles upcoming podcast service, you couldn't criticize. In any way, according to the desk, that portion of Amazon's terms has now been quietly removed. However, we took a look for what is being replaced with appears to be much more restrictive. You'll find all the details in show notes and unused data today. PODCAST radio has teamed up with crowd funding platform procedures. The UK radio station and Digital Audio Platform was privately funded for its launch in February and to celebrate its fast growth and further expansion plans. It's inviting members of the public join in by owning shares in the company. WHO's the number? One podcast in the US media monitors has released the US top twenty, five podcast Rancor Edison research released their own earlier this week both based on audience recall both measure people rather than downloads though media monitors uses research undertaken over two weeks in June while Edison. Research is research took twelve months ending June twenty-fourth. Anyway both have the Joe Rogan experience and number one and the daily at number two, but forty percent of the shows and the top twenty five don't exist in the other top twenty five. That signed behind. You might be worth money amount from. SEATTLE. Has paid three, thousand, two, hundred dollars for a podcast sign made famous on the my brother, my brother and me podcast. Or funny is now integrated with Zappia allowing you to automatically starts processing your audio with all phonic as soon as it's turned into a dropbox folder and even to have Meta data and podcast academy has their August social today from five pm. Eastern it's a virtual events we might pop in for coffee we're up in time. Thank you to US EP overcoming our latest supporter the runny. Company is based in Raleigh North Carolina in the US and they make it easy for you to make a podcast market a podcast and monetize a podcast. You should join them at palled news dot net slash support. And it Paul Cost News and to comes radio DOT COM has launched battleground America at daily podcast diving into the twenty, two thousand and twenty presidential election in the US army that's happening this year new and factual America's twenty six episodes strong and is cast focusing on the country that affects us all wherever we live. The United States are passion lies in unearthing and supporting American stories. The company says told through the Lens of documentary filmmaking

Amazon United States Amazon Music Alexa Joe Rogan Rancor Edison James Yes Paul Cost News Paul News Raleigh North Carolina UK Seattle America Dot Com Edison Zappia
Exclusive: Anchor are automatically deleting podcasters, and why

podnews

04:02 min | 1 year ago

Exclusive: Anchor are automatically deleting podcasters, and why

"Today just a warning and we start with an exclusive the robots are coming free podcast host anchor could automatically delete your account without any warning it happened to experience podcast Jonathan Mendoza an old for uploading a piece of audio that he owns, and as we went to press, we've discovered one reason why if your with anchor it's a must read, you'll find it links from our show notes and our newsletter today. Edison research has published a top thirty US podcasts rancor they call it the only podcast rank of it covers the entire US podcasting industry. It claims to measure shows by reach not downloads. We've published the fullest Joe Rogan's number one of course, apple podcast is a bit broken today. Random shows are appearing in apple podcasts. Category Top shows listing willing to what we're seeing for business comedy technology and society and Culture. Some are in foreign languages, none recognizably talk shows, and it appears that storefronts are affected throughout the world is apparent bug which has been visible at least. The past three days coincides with problems that some podcast is a reporting with apple not updating its website with latest episode for some shows. Trafficking System Google ad manager has announced. It will now handle audio tune in and spotify using. It already says the UK's Matt teagan integration he says is coming for podcast but isn't quite there yet. Other outlets and our reporting on Amazon's podcasting plans and pointing out the clause that says you can't say anything bad about them on your podcast. We reported that on July twenty third in Geekwire reported as a PR mess now just so you know we've submitted news podcast last week we've agreed to those licensing terms because you know the worst that can happen is that we get thrown off calling Amazon at the Amazon and that will be excellent publicity. Don't you think? Yesterday will links to along to threat containing various accusations against PR management, Trauma Black Woman, who's since left the company CEO Kerry Hoffman has responded via an all staff email I do not get things rights plenty of times, and I have a lot to learn. She said outlining a number of steps. The organization will take try and digital have unveiled their Australian podcast rancor for the month of July. A RN'S IHEART podcast network Australia is the number one publisher wants more it measures participating publishers. The ABC the country's largest podcast is still not measured despite having said that joined within months last October spokesperson from the corporation tells pod News. We're working through some technical issues and hope to be able to participate in due course. Now, he's in brief aren't nineteen has expanded its relationships in career podcast technology and AD sales eighty six percent of podcast listeners in Saudi Arabia listen to brand funded podcasts according to a study optimal finance daily looking for. A new paid host. One of the jobs available in jobs today studios seventy one has announced its quarter three, twenty, two, thousand slate of podcasts they say that ad revenue has grown by six hundred ninety percent year-on-year the audio production awards twenty twenty have been announced in the UK. In Amsterdam the podcast festival twenty twenty is planned for September eighteenth to the nineteenth. One of the speakers is me I'll be talking about how to take control of your podcast. and RSS, feed unveiling some unpublished findings about the podcast yourself whether it's a good idea. It's a mainly virtual event with shock some physical parts you can get tickets now and inside radio has published a list of the top ten most powerful people in podcasting connel burn who runs the IHEART podcast network is deservedly awarded the number one slot by the publication's editorial bodes who also work for I heart media.

United States Apple Amazon Australia Jonathan Mendoza Edison Research Ceo Kerry Hoffman Joe Rogan Spotify Google UK Twenty Twenty ABC Society And Culture Saudi Arabia Matt Teagan Amsterdam Publisher Pod News
US Podcast Ad Revenues grew 48% in 2019

podnews

03:05 min | 1 year ago

US Podcast Ad Revenues grew 48% in 2019

"The US podcast at markets grew forty eight percent in two, thousand, nine, hundred, ninety, two, seven, hundred and eight million dollars, according to the AP's annual podcast revenue study that's nearly thirty million dollars higher than they predicted host read ads were responsible for two thirds of the revenue. Now will not hate a billion in two thousand, nine twenty, though, but we are still growing the IB predict slow growth of fourteen point seven percent this year to eight hundred and twelve million dollars. Thanks to the Pan Dome thanks pandemic. It's official scripts has agreed to sell stitcher to Sirius Xm. The agreed price is three hundred twenty five million dollars. Would expect the announcement of new CEO FOR POCKET CAST shortly. It's likely to be John W. Gibbons based in La. He's a strategic advisor to Pod chaser and worked at MD and Amazon for fourteen years. SPOTIFY's Gimblett media is being sued for failing to make its podcasts accessible to the deaf and hard of hearing. The New York lawsuit argues that GIMBLETT VIOLATES THE AMERICANS WITH DISABILITIES ACT for failing to provide closed captioning on various podcasts. Americans are starting their audio day a little later, according to new research from Edison Research. We hope you're enjoying your lion. Shift the kickoff event for the podcast movement. University happens later today it's free to take part and free to be a member. Australia Triton digital have published their podcast report for June total downloads virtually unchanged. The report only mentions participating publishers, not including the country's largest podcast publisher the AP. Even? Though they said that they were joining in the next few months back in October, we've got a pressing corean again. Hey, are insi- our podcast network. Australia, still number one according to Triton claims podcast listening in the news and entertainment categories are record highs. Pontiac has released the US top twenty podcast rank earthy Ben Shapiro show climbs to number five that also only measures participating publishers podcast podcasters unlimited is a new podcast network and consultantcy Paul chaser ratings, reviews and replies and are available on pod Kite Zeno. Is To district NPR podcast on their diaspora focused service and Brad Schwartz. ooh became the new podcasting boss of audible. Last month has left the company after employees discovered an old sexual harassment lawsuit in which Schwartz was named. And KOSS news once upon a time in the valley from enter cadence thirteen launched today, before the was Paris or Kim. There was Traci Lords, but this adult star wasn't Demi. Moore is starring and producing in a brand new podcast. Dirty Diana, the story of a dying marriage. How to partners find their way back to each other. And returning for a second series story bound is a radio this a program designed for the podcast age collaboration between the POD, glamorous and lit hub radio

United States Strategic Advisor AP Pan Dome Australia Triton Digital New York Australia Spotify Triton CEO Edison Research Traci Lords Amazon LA NPR Ben Shapiro Diana
"edison research" Discussed on podnews

podnews

03:11 min | 1 year ago

"edison research" Discussed on podnews

"The latest from newsletter. A pod News Dot Net Edison Research released a top ten podcast rancor from its podcast consumer tracker subscription product. The rancor is the top ten podcast in the US by reach among weekly podcast consumers and it space more than four thousand online interviews. Joe Rogan is number one this American Life at two and the daily free. Hey Koster opening two new podcast studios in surry hills. In Sydney factory studios are opening the PODCAST lounge in central London studio higher and access to their creative team. Andrew Yang a former. Us presidential candidate is to launch a podcast. Pull Bay has announced. He is to produce two original fiction series for spotify meanwhile music website digital music news. Has Donald up the pressure on spotify bootleg podcast problem? One cannot help wondering the website says how much longer the world's largest music streaming service will stand by while criminals flagrantly violate the law parent out his joins pokorny. He was previously customer. Success for simple cost. Pine cost was down for some uses over the weekend. It's fine now though and a free event in the UK this Wednesday February twenty six at the University of Bedfordshire fantastic noise making radio drama features. Jeremy How whose the editor of the arches at Adam jaryl man behind stacking the offensive hopper which we discovered was copying and republishing feeds. Promised us that removes all copied. Rss Feeds on February thirteenth. It turned out. They hadn't a number of copied feeds on their platform. Only remove over the weekend after we us while they were still there any old jupiter feeds the were unintentionally exposed have been removed says an email from team hopper there again. They said that last time and in podcast news from stitcher. Today's verified in immersive True Crime Series. That examines the trust we place in the sharing economy the space program. It's twenty parts soap opera for kids which launched over the weekend start here from. Abc News publishes its five hundred episodes. Today it's an award-winning Daily News. Podcast speaking of which the BBC's newscasts podcast is to be turned into a Daily News. Podcast from quarter to twenty twenty. According to reports Bill Rajasa media pundits says. This is not a bold confidence move. This is mere apiary of the success of the New York. Times is the daily meanwhile the BBC's beyond today podcast many saw as an attempt to aid the success of the New York Times is the daily is to stop being daily podcast and will now be published twice a week if you're confused already while the BBC also produces a daily news. Podcast called Global News podcast and unavailable within apple podcast but discoverable by Google podcasts at two minute news bulletin called BBC News probably destined for smart speakers. It's a good job. Abc has a strategy. Isn't it and plenty more and all the links in our newsletter subscribe at Pot News Dot net..

"edison research" Discussed on The Audacity to Podcast

The Audacity to Podcast

01:45 min | 1 year ago

"edison research" Discussed on The Audacity to Podcast

"Here's how that lines up. One hundred forty five thousand. This is the second largest group from from all of those. I just mentioned one hundred and forty five point. Three thousand have been published in the last zero to seven days. This is the much more accessible number I think you need to think about. We can talk about. How many total podcast there are in Apple Pie gas? How many have published an episode in the last ninety days? All of that sure we can talk about that. I think this is the most important number one hundred forty five thousand three hundred forty nine. PODCASTS have put out an episode in the last last seven days you call these weekly podcasts. Maybe Edison Research would draw that conclusion to say that if they've published an episode in the last week they are therefore for weekly sure. You could look at it and interpret it that way if you want. I'm not going to say that is definitely the way you should interpret it because this could certainly include those pod flashes that have launched in the last seven days but still this is the number. I think you should keep in mind. One hundred and forty five thousand. podcasts published an episode in the last seven days so instead of of thinking your podcast is one of eight hundred thousand. Your podcast might be one of one hundred forty five thousand instead if you are publishing on a weekly basis. It's a much smaller piece of this. Really big podcast pie and if you can stay publishing consistently weekly Gli then you can stay in that much smaller pond and this number changes radically when you start looking at specific categories as well like how many of these podcasts podcasts are publishing weekly in your particular category maybe you can stand in that way. Maybe most of the podcast in your category haven't published an episode in the last week but you can't..

Gli Edison Research Apple
"edison research" Discussed on The Voicebot Podcast

The Voicebot Podcast

13:33 min | 2 years ago

"edison research" Discussed on The Voicebot Podcast

"Spokane later dot com or reach out to me me on linked in or twitter or any of those spaces were pretty active but you know as people whether you're a publisher or an advertiser or even a platform that wants to get more content were kind of that be to be go between the connects great content all platforms and advertisers agencies bail. Thank you very much for joining the voice by podcast. Thanks brett okay. Brechin sell here podcast movement and i came across steve goldstein of amplify media steve. I thought we would spend a couple minutes talking about why while you're here. Thanks for joining us. This is my fourth podcast movement so when you talk about an industry that's growing. There's about three thousand people here now. The first one was in the first one. I was was in fort worth in the middle of the summer. She really have to want to be there and there was about five hundred people not a lot of business the people of hobbyists and now as you walk around you see the spotify booth google booth <hes> my company we salt companies we advise companies on their our strategy and podcasting and smart speakers <hes> my businesses about four years old before that linear broadcast guy for too many years to mention shen okay so you're here with the program about podcast <unk> or broadcasters podcasters cracked. I'm spending time on then. Of course. That's a session that <hes> that <hes> we. We wrangled you into a joining so yes. There's a whole three day. Course i guess <hes> where broadcasters were trying to figure out how to move from linear to on demand okay so explain that to somebody audience they might not be familiar with this idea of linear ear being radio and on demand and how that's really changed the industry over the last several years so i i think the arc is similar to television. I mean who watches grey's anatomy anatomy at eight p._m. On thursday and the answer is very few people or nobody. It's all on demand whether d._v._r. Or an app on radio. It's been much chancellor. It's been you know you broadcast it. It goes out to the dwarf planet pluto and that's the end of it well. Now you have the ability to serve that content content <hes> on a smartphone device or whatever device <hes> at a time that's more convenient to the audience so that kind of makes sense given where everything else is going doesn't took. Yes it sure does anybody watch grey's anatomy anymore to watch his grace. Anatomy and the ratings are really good but forty percent percent increase when you add in the app and delayed viewing. Oh yeah yeah the what do they call it the t three and t seven okay so i think one of the obvious questions here is if we look at voice assistance and we look at smart speakers on the phone own and in the car and where they're headed what is the role of audio content like radio or podcasting or maybe other types of forms of content in your program or you must have thought about this so we know for sure that ambient audio is one of the things people do with these devices so they are speakers. They are music. Speakers are talk shows whatever it may be. I think the difference as i think about it for a radio broadcaster who is used to fifty stations in a market and thinks thinks that this is a winner for them because it puts them in speakers all over the home they're up against seven hundred thousand podcast big streaming services like spotify pandora amazon which very aggressive on their own music service so the choices infinite and frightening and daunting and so the question is how do you get to the right content content that you want in so i think that's the that's the tyrannical factor knol this is figuring that out having clarity already with the consumer but we know for sure that they want music and they want talk shows and so that's a fantastic opportunity okay so we know just based on on history and data that there's a lot of people and traditional radio audio <hes> and podcasting putting out good content are there people putting out good content that is purpose built for a voice assistant experience <hes> very little <hes> i worked with a company called spoken layer <hes> just started up and they are creating content for smart speakers and devices that primarily with newspapers print publications so we're talking about the gatehouse media tribune company mcclatchy <hes> where where they are trying to innovate and move past the newspaper for all the reasons that we knowing they hate but <hes> they are creating shows many shows two three minutes shows for these publications so they're creating a lot a lot of native content for the device and through iteration getting smarter. It's getting better and then of course the x factor is the amount of promotion that's given by these publications but yes that to me is the the first steps of truly native content for smart speakers that i'm i'm a involved with and be aware fair enough. What do you see more commonly. In terms of mistakes. People are making when they're putting content on on voice assistance could be smart. Speakers could be through the phone. Whatever however people are accidents man but is maybe not optimized for the environment firemen so i think a couple of things i think first of all the invocation is critical. The abandonment rate is high. There is complexity and a lot of these skills. That is a turnoff to consumers. I think once they try it and it's too hard to get to the content they abandoned never come back and then the other problem is a lot of that content is not particularly useful so yes you can surface it. Yes you can find him but if it isn't enjoyable is an informative it is unique then why return <hes> and then there's novel stuff. I mean there's nicholas cage trivia. You don't need to go there but it's fun to go there right <hes> but but i i think that's that's where it's starting and i think that's where you're going to start to see the drop off where people have to create or companies have to create the content of value to get the habit and the repetition so you're here talking to people this week about podcasting getting on smart speakers. There are a lot. There's a there's a lot of radio stations obviously available through smart speakers and voice systems. There's a <hes> a number of podcasts. Not podcast obviously are available. Do you think there's something particularly. Is there a particular opportunity that podcasters have avin this space where they could use the rise of voice assistance to drive their listenership. I think that's an excellent question and the real question shen. What's the disconnect because today very little podcast. Audio is being consumed on smart speakers. Most of the podcasts are available breath through tune in or whatever aggregated or their one thousand different skills that have been built on alexa for podcast but the usage remains tiny rainy and when i say tiny i'm talking about less than one percent of podcasts. Consumption on average is smart speakers. So what's the disconnect we no. It's good content. It's being consumed regularly on other devices speakers <hes> excuse me <hes> <hes> smartphones notably because that's where most of the content is being listened to and yet not smart speaker so in fact. That's our panel today in which we're going to try and answer that question. I'm sure and fifty minutes go figure the whole thing out yeah absolutely so one percent of podcasting is that because it's an awareness problem. Do you think or maybe it's better question is what percentage of that is an awareness problem. What percentage of that is a usability problem or just a. It's a it's a it's already very well fulfilled rather channels so i think it's a combination of things like most things are <hes>. I think it's primarily awareness. I think there's difficulty in navigation navigation on a smartphone app. You can seek the episode you want. New can move forward fifteen seconds. You can and don't slide forward to the next episode. Go backwards can't do any of that on the smart speaker. Put the most difficult or should i think is just to find ability. I think so unless you know what it is that you're looking for. It's unlikely that you can go through a satisfactory discovery process on smart speakers so i'm guessing the missing link and again. We'll explore this but the missing link is effective promotion that this this content is available has to start there now promotion. Are we talking about promoting it within their podcast. Are we talking about advertising. Yes and yes <hes> you know. I it is harder than ever to crash through and create awareness so you're seeing more podcasts marketing in general general. I mean you see on the spectacular. In times square you see billboards now <hes> <hes> in in certain markets so they are learning how to create awareness podcast that goes beyond that podcast community but you already have listeners and converting those listeners or creating another convenient host host for them to go listen on another device seems mighty basic natural to me. Okay <hes> probably the most important question. I'm going to ask you today. How how did you do on the nicholas cage trivia <hes> skill <hes> i was the <hes> it was abject failure. <hes> and turns turns out that i don't care a lot about him. <hes> but somebody had said it was fun to listen to but you know we're still doing you know millard fillmore trivia too so well. I think the answering questions at the dinner table still is near the top of the list along with you and i talked about the shopping list. That's my favorite yes. I think you like the shopping list more than some people but yes. I'm glad that you're you're you're in. There is steven goldstein from amplify media. How can people learn more about what you're doing. <hes> <hes> amplifies spelled incorrectly because all companies have to spell things incorrectly a._m._p. L. i. f. i. media and <hes> matt ashtray goldstein on twitter and <hes> love to dr whomever thank you very much thanks okay brechin selling here at podcast movement and i ran across a couple of voice industry types that many of you will be familiar with. I have a med busied and brielle nikolov from whitland. Go amid amid actually just made the top forty four leaders invoice. Congratulations dmed given much bread okay well. You earned it brielle. You will probably really be on that list before long. Well i have put in the hours so okay great so podcast movement. It's all about podcasts for those of you listening when you are familiar with that. Why don't you start off by saying why it's important for willing to be here absolutely so this conference is about voice for podcasting is about boys but people saying things that are interesting <hes> using their voice and other folks listening to them talk right so it's all about voices his is central to the experience of podcasting we would lingo have putting our bets that voice record voice audio that is human audio is central to an experiences quality so you you're going to have a good quality experience. If you're interacting with a voice pot is son that sounds like a human right that has <hes> in the audio it gives you into nations has emotion that sounds like human being because there is a human being so everything we do at with lingo is audio centric voice centric and what place to come to the place where everybody's passionate about voice. This is passionate about delivering voice in compelling way and we're here to learn mainly but also to relationships in nothing space. It's very important to be familiar with so you think about the linkage between podcast being strong or robust audio content and the fact that with voice assistance you're asking for something and you're expecting some sort of audio response. Absolutely i think i think one of the main reasons why call them. The skills and the actions are not as compelling as they are as they should be right ninety five percent of the largest chunk right with respect to the people who create them. I think i think there's not enough attention paid to the quality or what is being delivered right so if the quality of over is being delivered is voice at spoken by someone who cares about the contents wants deliver great content right than the experience at least good part experiences almost of course you have to abba layer of dialogue and how do you handle when when you ask for something that's not their divorce user experience design aspect of it but content is king and invoice <hes> invoice..

spotify twitter grey steve goldstein Spokane brett shen steven goldstein publisher mcclatchy google millard fillmore chancellor nicholas cage brielle nikolov whitland one percent ninety five percent two three minutes fifteen seconds
"edison research" Discussed on The Voicebot Podcast

The Voicebot Podcast

03:41 min | 2 years ago

"edison research" Discussed on The Voicebot Podcast

"Will you could die changing a station on your smartphone but also because people can get exactly what they want and they don't have to satisfy going across the dial to find find the song they want to hear or the news briefing. They wanna hear they can get exactly what they want. And once voice becomes the interface for that then you we'll be able to get exactly what you want without friction without taking your eyes off the road and that's going to dramatically impact what happens in the car. What do you think that number will go back up because it's easier with your voice to switch or do you think it'll go down. 'cause you'll find the thing you want faster. I think it will go down and <hes> we have enough evidence of that. In the commuter code we we segmented out three different types of of consumer and what we discovered was the more that sort of upper tier segment in terms of tech in the car. <hes> the more tech you having your car you know the more available options for content the the less you switched in fact. He switched very very little because you could get exactly what you wanted exactly when you wanted it so there wasn't a lot of switching behavior with with all of the tech in the car and i'm talking about cars that have completely integrated dashboards boards with internet access and everything else people just get get the thing that they want exactly and they don't switch around a great so one last question for you. There's a lot of talk about third party. Alexa skills google actions and how many people are actually using what the breakdown is between sort of the first party native capabilities capabilities of the assistants versus third parties and your research. What have you learned in terms of how people are using the different applications the breakdown i party third party how how much they try well the one thing i can tell you. Is that the longer you own the device to happen and they they seem counterintuitive but they're not the thing number one. Is you use fewer skills and that kind of makes sense when you get it you experiment with a lot of things but the longer the device has been in your possession. The fewer things you do on a weekly basis regular basis i think from our last smart audio report for the people who have had their speakers for two years or more which sounds bananas but they're out there <hes> they they do like an average of seven different skills a week and when you just get the device it's closer to twelve so so people do fewer things but what the longer you have your device. The more likely you are to say i wouldn't want to go back to life without it. So it becomes you know moves from being this novelty where i'm doing a bunch bunch of things to this indispensable device that just does a few things but it does those things exactly when you need them when your hands are full and those are i suspect like those are largely native skills to amazon and google <hes>.

google Alexa amazon two years
"edison research" Discussed on The Voicebot Podcast

The Voicebot Podcast

04:04 min | 2 years ago

"edison research" Discussed on The Voicebot Podcast

"In in certain markets so they are learning how to create awareness podcast that goes beyond that podcast community but you already have listeners and converting those listeners or creating another convenient host host for them to go listen on another device seems mighty basic natural to me. Okay <hes> probably the most important question. I'm going to ask you today. How how did you do on the nicholas cage trivia <hes> skill <hes> i was the <hes> it was abject failure. <hes> and turns turns out that i don't care a lot about him. <hes> but somebody had said it was fun to listen to but you know we're still doing you know millard fillmore trivia too so well. I think the answering questions at the dinner table still is near the top of the list along with you and i talked about the shopping list. That's my favorite yes. I think you like the shopping list more than some people but yes. I'm glad that you're you're you're in. There is steven goldstein from amplify media. How can people learn more about what you're doing. <hes> <hes> amplifies spelled incorrectly because all companies have to spell things incorrectly a._m._p. L. i. f. i. media and <hes> matt ashtray goldstein on twitter and <hes> love to dr whomever thank you very much thanks okay brechin selling here at podcast movement and i ran across a couple of voice industry types that many of you will be familiar with. I have a med busied and brielle nikolov from whitland. Go amid amid actually just made the top forty four leaders invoice. Congratulations dmed given much bread okay well. You earned it brielle. You will probably really be on that list before long. Well i have put in the hours so okay great so podcast movement. It's all about podcasts for those of you listening when you are familiar with that. Why don't you start off by saying why it's important for willing to be here absolutely so this conference is about voice for podcasting is about boys but people saying things that are interesting <hes> using their voice and other folks listening to them talk right so it's all about voices his is central to the experience of podcasting we would lingo have putting our bets that voice record voice audio that is human audio is central to an experiences quality so you you're going to have a good quality experience. If you're interacting with a voice pot is son. That sounds like a human right that has <hes> in the audio it gives you indonesians has emotion that sounds like human being because there is a human being so everything we do at with lingo is audio centric voice centric and what place to come to a place where everybody's passionate about voice. This is passionate about delivering voice in compelling way and we're here to learn mainly but also to relationships in nothing space. It's very important to be familiar with so you think about the linkage between podcast being strong or robust audio content and the fact that with voice assistance you're asking for something and you're expecting some sort of audio response. Absolutely i think i think one of the main reasons why call them. The skills and the actions are not as compelling as they are as they should be right ninety five percent of the largest chunk right with respect to the people who create them. I think i think there's not enough attention paid to the quality or what is being delivered right so if the quality of over is being delivered is voice at spoken by someone who cares about the contents wants deliver great content right than the experience at least good part experiences almost of course you have to added layer of dialogue and how do you handle when when you ask for something that's not their divorce user experience design aspect of it but content is king and invoice <hes> invoice..

brielle nikolov steven goldstein millard fillmore nicholas cage twitter whitland ninety five percent
"edison research" Discussed on The Voicebot Podcast

The Voicebot Podcast

01:49 min | 2 years ago

"edison research" Discussed on The Voicebot Podcast

"Excuse me <hes> <hes> smartphones notably because that's where most of the content is being listened to and yet not smart speaker so in fact. That's our panel today in which we're going to try and answer that question. I'm sure and fifty minutes go figure the whole thing out yeah absolutely so one percent of podcasting is that because it's an awareness problem. Do you think or maybe it's better question is what percentage of that is an awareness problem. What percentage of that is a usability problem or just a. It's a it's a it's already very well fulfilled rather channels so i think it's a combination of things like most things are <hes>. I think it's primarily awareness. I think there's difficulty in navigation navigation on a smartphone app. You can seek the episode you want. New can move forward fifteen seconds. You can and don't slide forward to the next episode. Go backwards can't do any of that on the smart speaker. Put the most difficult or should i think is just to find ability. I think so unless you know what it is that you're looking for. It's unlikely that you can go through a satisfactory discovery process on smart speakers so i'm guessing the missing link and again. We'll explore this but the missing link is effective promotion that this this content is available has to start there now promotion. Are we talking about promoting it within their podcast. Are we talking about advertising. Yes and yes <hes> you know. I it is harder than ever to crash through and create awareness so you're seeing more podcasts marketing in general general. I mean you see on the spectacular. In times square you see billboards now <hes> <hes>.

fifteen seconds fifty minutes one percent
"edison research" Discussed on The Voicebot Podcast

The Voicebot Podcast

04:45 min | 2 years ago

"edison research" Discussed on The Voicebot Podcast

"Shows whatever it may be. I think the difference as i think about it for a radio broadcaster who is used to fifty stations in a market and thinks thinks that this is a winner for them because it puts them in speakers all over the home they're up against seven hundred thousand podcast big streaming services like spotify pandora amazon which very aggressive on their own music service so the choices infinite and frightening and daunting and so the question is how do you get to the right content content that you want in so i think that's the that's the tyrannical factor knol this is figuring that out having clarity already with the consumer but we know for sure that they want music and they want talk shows and so that's a fantastic opportunity okay so we know just based on on history and data that there's a lot of people and traditional radio audio <hes> and podcasting putting out good content are there people putting out good content that is purpose built for a voice assistant experience <hes> very little <hes> i worked with a company called spoken layer <hes> just started up and they are creating content for smart speakers and devices that primarily with newspapers print publications so we're talking about the gatehouse media tribune company mcclatchy <hes> where where they are trying to innovate and move past the newspaper for all the reasons that we knowing they hate but <hes> they are creating shows many shows two three minutes shows for these publications so they're creating a lot a lot of native content for the device and through iteration getting smarter. It's getting better and then of course the x factor is the amount of promotion that's given by these publications but yes that to me is the the first steps of truly native content for smart speakers that i'm i'm a involved with and be aware fair enough. What do you see more commonly. In terms of mistakes. People are making when they're putting content on on voice assistance could be smart. Speakers could be through the phone. Whatever however people are accidents man but is maybe not optimized for the environment firemen so i think a couple of things i think first of all the invocation is critical. The abandonment rate is high. There is complexity and a lot of these skills. That is a turnoff to consumers. I think once they try it and it's too hard to get to the content they abandoned never come back and then the other problem is a lot of that content is not particularly useful so yes you can surface it. Yes you can find him but if it isn't enjoyable is an informative it is unique then why return <hes> and then there's novel stuff. I mean there's nicholas cage trivia. You don't need to go there but it's fun to go there right <hes> but but i i think that's that's where it's starting and i think that's where you're going to start to see the drop off where people have to create or companies have to create the content of value to get the habit and the repetition so you're here talking to people this week about podcasting getting on smart speakers. There are a lot. There's a there's a lot of radio stations obviously available through smart speakers and voice systems. There's a <hes> a number of podcasts. Not podcast obviously are available. Do you think there's something particularly. Is there a particular opportunity that podcasters have avin this space where they could use the rise of voice assistance to drive their listenership. I think that's an excellent question and the real question shen. What's the disconnect because today very little podcast. Audio is being consumed on smart speakers. Most of the podcasts are available breath through tune in or whatever aggregated or their one thousand different skills that have been built on alexa for podcast but the usage remains tiny rainy and when i say tiny i'm talking about less than one percent of podcasts. Consumption on average is smart speakers. So what's the disconnect we no. It's good content. It's being consumed regularly on other devices speakers <hes> excuse me <hes> <hes> smartphones notably because that's where most of the content is being listened to and yet not smart speaker so in fact. That's our panel today in which we're going to try and answer that question. I'm sure and fifty minutes go figure the whole thing out yeah absolutely so one percent.

mcclatchy spotify one percent two three minutes fifty minutes
"edison research" Discussed on The Voicebot Podcast

The Voicebot Podcast

01:57 min | 2 years ago

"edison research" Discussed on The Voicebot Podcast

"Or reach out to me me on linked in or twitter or any of those spaces were pretty active but you know as people whether you're a publisher or an advertiser or even a platform that wants to get more content were kind of that be to be go between the connects great content all platforms and advertisers agencies bail. Thank you very much for joining the place by podcast. Thanks brett okay. Brechin sell here podcast movement and i came across steve goldstein of amplify media steve. I thought we would spend a couple minutes talking about why while you're here. Thanks for joining us. This is my fourth podcast movement so when you talk about an industry that's growing. There's about three thousand people here now. The first one was in the first one. I was was in fort worth in the middle of the summer. She really have to want to be there and there was about five hundred people not a lot of business the people of hobbyists and now as you walk around you see the spotify booth google booth mike company we salt companies we advise companies on their our strategy and podcasting and smart speakers <hes> my businesses about four years old before that linear broadcast guy for too many years to mention shen okay so you're here with the program about podcast <unk> or broadcasters podcasters cracked. I'm spending time on then. Of course. That's a session that <hes> that <hes> we. We wrangled you into a joining so yes. There's a whole three day. Course i guess <hes> where broadcasters were trying to figure out how to move from linear to on demand okay so explain that to somebody audience they might not be familiar with this idea of linear ear being radio and on demand and how that's really changed the industry over the last several years so i i think the arc is similar to television. I mean who watches grey's anatomy anatomy at eight p._m. On thursday and the answer is very few people or nobody. It's all.

steve goldstein twitter publisher brett grey shen spotify google four years three day
"edison research" Discussed on The Voicebot Podcast

The Voicebot Podcast

03:42 min | 2 years ago

"edison research" Discussed on The Voicebot Podcast

"Artist pandora station where you're starting somewhere and kind of letting it steering steer it and letting it go is really where i think the voice assistance or very powerful to give people that personalized contextual experience as opposed to just a syndication or download of a show oh where it's not really based on the user is and what time of day and what device and where they physically are so we've definitely seen that one of the most popular use cases <unk> on smart speakers is <hes> listening to streaming music <hes> to a lesser extent but still significant radio and then podcasts swell below that you know how do you see podcasts and the trajectory that they have in terms of aligning with voice assistant use cases is weather on the smart speaker in the car or on the smartphone or or elsewhere so i think <hes> it kind of reminds me of every time there's a change of museum or change of modality. The first phases his porting content that existed in one medium into another one. You can think of you know. The first television was radio shows that were filmed and then the first youtube was t._v. Shows that we're on and you kind of you. See this evolution. I think we're making that transition and i think on of podcasts have this long form syndication based model <hes> which is more appointment. I'm based consumption <hes> whereas there's more snack ability <hes> on a voice assistant so we're in the middle of that transition of what is content. That's native for voice. I i think people will consume long form content podcasting in certain environments especially in a car saying hey smart speaker playing my favorite podcast great. They should be able to do that and that's a u._i. Change or an interface change <hes> but then there will be new types of content that are really native <hes>. We're starting to see this pop up of people content. It's just for that snack ability on those platforms offers so you must see a lot of data around content consumption in this space. What are you seeing in terms of long form versus short-form <hes> in terms terms of engagement rates retention any of the other types of metrics or or just total listening in terms of the length of content content. What's working better when it comes to voice assistance so the way i think about it is if someone's gonna produce say thirty minutes a week <hes> what's the best way to make an investment into that you know. I have a very strong perspective that you know five minutes. Every day is actually going to create a more habitual. More sticky higher attained audience because you know there's someone there. It's it's always every day. You asked. You're getting something new. You're getting something stackable and you have the kind of that. Nice dopamine hit every day as opposed to having to wait till the end of the week to get that content so my a strong recommendation as people are trying to think about content is shorter form stackable. It's the same thing of t._v. Show versus youtube that little bit always pops up on your feet. You're gonna come back every day and look for it and look forward to it so that i anticipate that excitement. I think that's really a big piece of why that much shorter form creating higher engagement higher retention than more appointment consumption got and so the data that you have is showing as you take these maybes traditionally longer form content pieces you transform into more snack -able they actually do better in the in the voices in areas specifically yes and and you get more repeatability because if you get someone spending two minutes a day with you every day hey the amount of allegiance they have to you in the amount of reliance they have on us. A service goes up that much more so it becomes much stickier relationship daily habit. That's the way okay we'll mayo. Tell the voice my listeners how they can learn more about spokane layer so easiest ways come visit us at spokane later dot com or reach out to me me on linked in or twitter or any of those spaces were pretty active but you know as people whether you're a publisher or an advertiser or even a platform that wants to get more content.

youtube spokane pandora dopamine twitter publisher thirty minutes five minutes two minutes
"edison research" Discussed on The Voicebot Podcast

The Voicebot Podcast

03:38 min | 2 years ago

"edison research" Discussed on The Voicebot Podcast

"How does how are they thinking about. It both at smart speakers but in the car on the phone. What's the strategy so we our strategy is being undefined by the minute like everyone else's right because it's just such a nascent growing thing for us. It's all about experimentation at this point. You know we've been really focused on putting our content out there. We're not as focused monetization right now only because we're just getting our fleet of content set <hes> but we do have some national advertising opportunities as to our friends at zap that were in partnership that we are offering up <hes> and we have some news coming soon about a really cool a cool sale. That's in the works. I'll tell you about got an in the future but <hes> yeah. It's just it's for us. It's experimentation. In learning we started with a bunch of alexa skills we had over three hundred alexa skills for our local stations stations and we specifically individual skills because we wanted to understand we wanted to support local brands but we wanted to understand what that would look like if we rolled them all up into a network and just the data behind that the usage different how format like the radio format if that matter the music you know the time of day when we're promoting things how that interacts so that we can really start to understand how to promote social. I'm sorry promote voice apps as opposed to just having them <hes> so we're just learning learning. They're learning like everyone. That's right and i understand you. I mean you've had really good growth in listenership across that entire network and you've added a lot of podcasts as well. I think ben shapiro's heroes done pretty well <hes> in that medium. So what do you think about going forward in terms of where podcasters are going to you get. The most bang for their buck is going to be just through the traditional podcast. Apps is going to be voice systems going to start pulling that up. How are you thinking about this today. This is such an awesome ashley and i wished i do. They answer to it because i would like. Get your proof right but i for now. It's all about the platform distribution. I think it's important to have your show everywhere and that's how we look at our shows. You know we we're not a destination. We're not asking people to come to westwood one to listen to our pockets. We want our podcast everywhere else. We're more like content. I i and pushing out in so that our stuff in front of everyone like i was mentioning earlier <hes> but you know who knows like as audio gets more and more emancipated. Can you be it. Could it could be coming out of any speaker a write in any way so the future is very bright and we're very excited about it but i think the short term for futures. We're just gonna see more and more listening happening on platform apps that are going to have to diversify more and more because like you're seeing something like apple podcasts doing original content for example oppose really gonna change the ecosystem. What does that mean for <hes> for stitcher for google or for spotify and then there's different generations of people that are listening in different places aces and so for us. It's really funny from audience development perspective. It's really fun working with all the different platforms and <hes> you know i might pitch something different to spotify pitched the apple just because maybe the audience is a little different so it's just all experimentation susy schultz from westwood one. Thank you very much for joining us today. Dan the voiced by podcast. Thanks for having me brechin sela still here at podcasts movement. I ran into will mayo from spoken layer. I will thanks for joining us great to be here okay so we'll is founder of spoken layer. Maybe you could tell the voice body a little bit about what you do so <hes> ah run spokane layer <hes> we are b._b. Company that focuses on enabling media companies technology platforms on all to have the best content at the right time in the right place perfect.

westwood apple spotify Dan the ben shapiro founder ashley google susy schultz
"edison research" Discussed on The Voicebot Podcast

The Voicebot Podcast

03:02 min | 2 years ago

"edison research" Discussed on The Voicebot Podcast

"And dan oftentimes they're discovering videos discovering articles and they're discovering images and there are also used to audio stories because radio penetration is actually the highest out of any of these media types in the u._s. and so making those audio stories available on demand is something that podcast are doing and i don't see any compelling telling reason why users won't take similar advantage of that <hes> that they have videos and images being available across the web so doubling the number of podcasts casts listeners worldwide laudable goal. I think your interviewer yesterday suggested it's not enough that you could go much higher than that yeah so yesterday. I was chatting with ahmet doshi. Who is the c._e._o. And founder of ibm podcasts and there're podcasting shop in mumbai. That's doing really impressive things <hes> helping get that industry off the ground throughout india and i guess <hes> i appreciated his challenge that the goal should be even loftier <hes> but also so it'd be a very good problem for us to have <hes> if it turns out that our goal is not ambitious enough zach thank you so much for spending some time and sharing with google's goes doing with the boy spot audience my pleasure thank you brian okay reconcile here at podcast movement and i came mm-hmm across tom webster from edison research. He's a senior vice. President over there and edison research is one of the leading research firms nationally on a number of different topics expert in particular has done a lot of work around smart speaker option voice assistant us and podcasting and tom did an extensive <hes> presentation asian yesterday around some new data around podcasting really excited to get a chance to talk to them. Tom webster welcome to the voice about podcasts. Thanks for having me brent appreciate it great. So if we think about what you talked about yesterday you did some new research around podcasting adoption. Let's start with that. What were the top line takeaways as well. The thing that we really wanted to look at was the difference between the rookies podcasting the people that are really recently discovered the medium and the veterans and there are some <unk> a pretty substantial differences between the two podcasting has changed a lot and if you've been in the space for a long time those changes might have escaped you right they might have because they're happening sort of slowly over time but but the people that are discovering podcasts now. They're not doing it in the traditional you know i have a podcast app and i'm going to seek out a podcast cast. They're they're kind of stumbling over content in a variety of places and <hes> and they're not necessarily going to subscribe in podcast client so <hes> podcasters have it's sort of be aware of where the audience really is and that they're in control now i have been where are they finding podcast today and you say they're not subscribing so how are they engaging on a recurring basis well they may or may not be engaging on a recurring basis. I think <hes> in terms of the the rookies not you know the people that are really new to podcasting..

tom webster edison research ahmet doshi dan mumbai ibm google founder india President zach brian
"edison research" Discussed on The Voicebot Podcast

The Voicebot Podcast

03:57 min | 2 years ago

"edison research" Discussed on The Voicebot Podcast

"Thanks is well below that blue links but the carousel where you can click in and then you can start the podcast from the podcast player but on google assistant you talking about this idea where you can actually have it play. I think on your screen when you showed it. There were like three examples that showed up so you could select one of the other ones started playing the first one correct. Yes yeah so you can ask it to play a podcast or you can also say show me podcasts <hes> which will dictate if it auto plays <hes> toppers or not but you also have options if perhaps the top podcast is not the one that you're looking for similar to how enserch there are ten results and even more if you go and click on other pages and so so i assume the same type of thinking behind that is going to be you have to say podcast now but over time it might just come up with any type of implicit query yeah exactly exactly and on assistant the way that people search for things is a bit different so you might say tell me a story about a particular topic and that might be a great opportunity for podcast and if you ask a question <hes> it's interesting because today assistant will often have text text to speech as a way of reading an answer to you and it would be really cool if we're able to actually create answers that come from publishers and that are <hes> <hes> written directly to written and read in the style that is appropriate to the question being asked okay that makes sense and then when you are or one of the things you now last year was that you're starting to transcribe the <hes> podcast content as well correct yeah so as part of indexing google finds all the r._s._s. feeds that our podcast on the internet and then also is able to understand the content of the podcast so oh the title the description publication date all go into search algorithm as well as actual entities <hes> that might be extracted from the content the podcast right and so what you're looking at when you transcribe is very much like then it's essentially like a webpage that your crawlers can then start to index as if it's a webpage yeah the analogy of web search holds up here really well. I think where if you created a search engine for websites that just relied on the meta data such as the title and the description that's not visible to a user browsing the web that would still be a pretty decent search engine but one of the ways that google was able to change the game game was actually considering the whole article as well as the relationship between different articles and how they linked to each other and so trying to apply that philosophy the fee and stand on the shoulders of the technology that exists in google already. I think gives us a very promising perspective. When we think about how we can help people search for podcasts casts okay so one of the things you talked about yesterday was to the things and i think they're related in some ways was a usability feature which was when you search and you find podcast. You start playing it. Maybe in your browser if you pull that same podcast up on the phone when you're out mobile it'll pick pick up at the same time. Android auto will pick up at the same time <hes> so that's a nice usability feature that we haven't seen in terms of <hes> consistent across cross consistent experience across different surfaces and then the other thing you talked about this idea that you really wanna drive discovery and when you drive that discovery wanna double the size is a podcast listening so maybe you could just talk a little bit about where you're going with usability and then any other concepts in terms of how you think about growth yes so one of the reasons podcasts are so amazing is the flexibility that they give publishers so you can have a podcast. That's thirty seconds or you can have a podcast. That's three hours like hardcore history and in the case of the three our podcast you might listen to part of it while you're on your commute men finished. When you get to.

google thirty seconds three hours
"edison research" Discussed on The Voicebot Podcast

The Voicebot Podcast

03:43 min | 2 years ago

"edison research" Discussed on The Voicebot Podcast

"Yesterday. In your presentation and maybe you could unpack that a little that this idea that there's a lot more people using google search on a daily or weekly basis and listening to podcasts and the fact that some some of those searches could result in a podcast as the optimal answer for that user. How'd you know maybe unpack that a little bit and tell people about what you're thinking is in that area yeah yeah so one of the awesome things about podcast is that it relies on opening co system of r._s._s. feeds and that's very similar to websites on the internet and so <hes> that gives google the power to actually index are assessed feeds and understand what podcasts are available on the internet which is actually over two million different podcasts at this point and so what we announced last week is that you can now search for podcast episodes on google similarly to how you might search for a specific article article <hes> and so that rolled out last week in english in the u._s. and we'll be bringing it <hes> more places more languages soon and what we hope there is that people will learn how to search for podcasts on google and more people were scott. We'll discover podcast but also we understand the limitation that you actually have to. We use the word podcast today to get that experience so over time as we have a better understanding of which searches for people are places is our sports actually have hot cast seeking intent. We can root reduce that restriction on where podcasts can show and you can start to have podcast cast show even for an implicit query such as a person or a sports team or a popular event. That's going on the. I think one of the examples sample's you gave yesterday was this idea of our interviews and some of the most in depth richest interviews of celebrities politicians <hes> <hes> <hes> innovators inventors those types of things are actually on podcasts exactly so speaking of innovators inventors we i showed the example on stage yesterday of the bachelorette <hes> where <hes> the second place contestant from this past season has been appearing in the news lot and went on a date with digi hadeed after <hes> i think hanging out with the <hes> bachelorette contestant hannity and so we did a search for tyler cuyler cameron podcast and saw that there were actually a lot of podcast discussing him and then we also demo to feature that will be launching later this year which brings the same functionality to google assistant so you can say hey google play a podcast about tyler cameron or play a podcast about the san antonio spurs us and get that content about the topic that you're specifically interested in okay so couple things there when you nnounced last week the integration of podcast cast into google search the way that you surface that is through this carousel very similar to the way you surface youtube videos. That's a good way to think about a correct yeah. Videos goes from all sources or images is one that we think about a lot <hes> and so whenever you might have that carousel images that means that google thinks that there's there's a high chance that there's an image intent to query but if you rewind ten years or so it was probably a lot harder to get images to show an images showed on on a lot fewer queries and so we anticipate a similar trajectory with podcasts where over time as people become more used to searching for it and as was that intent gets bill will be able to show it more and more often okay so now when you search on <hes> through a browser you get this carousel and there's other links..

google tyler cameron tyler cuyler hannity san antonio ten years
"edison research" Discussed on The Voicebot Podcast

The Voicebot Podcast

02:28 min | 2 years ago

"edison research" Discussed on The Voicebot Podcast

"Podcast movement i am i'm with zach renault dean. Who is the product manager for google podcast zach. Thanks for joining me. Thanks brad happy to be here all right great so i'm i'm interested in the story about how you got started as the product manager for google podcast. How did that all come about. Yes i joined the search team in two thousand fifteen and one of the first things i noticed was that we had great results for videos. We understood different t._v. Shows and movies and books but we didn't understand understand podcasts and i had been listening to podcasts for almost a decade <hes> since i was in high school studying for the s._a._t. And then in college <unk> trying to learn economics through planet money and no jaaz through a node podcast called not up which helped with computer science classes and ah i set out to try to bring podcast into a database that we have called the knowledge graph and started working with a team in zurich who had already already been thinking about audio search and working on that and we worked on it kind of as a side project for a couple of years but each feature that we would launch kinda gained steam and it had a lot of returning usage and engagement and so that gave us more confidence to take the leap and start the google podcast project product which we launched in june of two thousand eighteen got in so this really developed organically based on your personal interest yeah and also just sort of <hes> trying to embody google's philosophy that there's always more information out there and we noticed in the past few years and explosion when it comes to the number the variety and the quality polity of podcasts out there and so if you think about like the internet in the late nineties how often there was a directory of the websites that you would go visit or you might hear about a website for my friend and how that evolved toward searching for anything that could possibly be on the internet we felt like the same transition might becoming in podcasting and that's why yeah we felt it necessary for google to start thinking about how we can help yeah so word of mouth to some sort of directory listing to knowledge graph exactly the and we think that can really help supercharge discovery <hes> when it comes to podcasting as google gets a better understanding of podcasts out there and helps connect over a billion billion people searching on the internet around the world every day to that rich body of podcasts. Was you talked about that yesterday..

google zach renault product manager brad zurich
"edison research" Discussed on Podcast Insider

Podcast Insider

02:50 min | 2 years ago

"edison research" Discussed on Podcast Insider

"He's actually started. When i was at hotness movement watched the presentation from edison research talking about who listens to podcasts and all the data that they put out onto a very familiar with anyone who listens to this show. But i was just thinking outs you know there are lots of folks out there. Know penn state alone has over six hundred thousand along right and so how many of those people also listen to podcasts. And is there a way to use the existing affinity to the university. A way to bring some of those folks into podcasting. As a whole and your. What if every university did that. Were obviously not going to get all six hundred thousand lawns or or even even close to that but if we get even thousand more and other schools could do the same. That would go along way toward growing podcasting as a whole i was struck. By how closely. A lot of the the listen demographics match up with what know about people who graduate with a bachelor's degree in with a master's degree you know they're no past listeners. Are well educated. They tend to work in jobs that allow them to listen. You know during the workday so office type of jobs being intend to have commutes so there were lots of things. Lots of parallels off of overlaps. There that that i saw how higher at kind of contribute to lifting up hot nasty. It's a great safeway for so many people that are already right for this type of content so it makes sense. Yeah definitely does the other the other thing. I'll say about this going back to the inside sessions article it so there are lots of other colleges even other groups here at him see that are eight. Some process of of starting their their which is which is great to see but there. Is this sense that it's the podcast is of commercial pools whenever the organization is that it should be. Hey i tell people. Time that our shows mock ac- it's not about state don't say now great and status. I mean we talk about the work that we do sometimes. But that's not the primary focus by any means so that sometimes a difficult conversation to have especially when you're trying to justify getting the money support institutionally to do something. How long have you been doing this show. We launched in march of last year..

edison research safeway
"edison research" Discussed on KQED Radio

KQED Radio

02:57 min | 3 years ago

"edison research" Discussed on KQED Radio

"Edison research economics surveying as I mentioned yesterday. The headline numbers do show a pretty good level of optimism about the economy overall as well as personal financial security, but not for everyone or poll shows more African Americans than white say, they are worried a recession is coming and twice as many African Americans. As whites believe that next recession is going to hit them, which makes sense because the last recession hit blacks harder and many still haven't completely recovered from W ESA in Pittsburgh. Marketplace's Eric bears has that one. The great recession was hard on the coal Jones of Indianapolis in two thousand and eight the year the financial crisis hit she was laid off from her longtime job is a property claims. Adjuster then to make matters worse. She received a diagnosis of multiple sclerosis. So when asked if she fears another recession yes today, Nicole Jones remains unemployed and collects disability through social security. And she's still asking herself a lot of the same questions. She did ten years ago. So we go to the doctor for this. Or should we not or? Really need this medication? Or can we get by on another medication or doing just not get it at all? The polls economic anxiety index is as low as it's ever been overall more than two thirds of African Americans say the recession coming in the next year. That's fifty one percent for Hispanics and forty nine percent for whites and more African Americans than whites were you recession will affect them. Not surprising says economist Valerie Wilson with the Economic Policy Institute during the last recession the unemployment rate for blacks was twice that of whites and losses in median household income were higher by nearly all of the standards that we would use to gauge a family's economic security and economic well-being black and Hispanic families were definitely hit much harder by the great recession and their recovery has been slower in the poll. Forty percent of African-American said it'd be difficult to pay an unexpected expense of a thousand dollars almost double the twenty. One percent of whites who say that that may be because there's this huge, racial wealth gap. Marsa Baronne is a banking law professor at the university of Georgia when you have communities that are that have less wealth. I'm so greater poverty. The much more vulnerable to any sort of recession any sort of, you know, shock to the economy at all. They're the first to lose their jobs are the first to lose their homes. They're the last to recover today. Nicole Jones and her husband are making on her disability checks in his sixty thousand dollar a year salary. They have two daughters in college and high healthcare bells. And while the economy may be doing well overall down says right now, we haven't added to our savings account in the pass I want to say in the past almost year now, and she's not sure when she will again, I'm Eric Harris for marketplace..

Nicole Jones Economic Policy Institute Eric bears Eric Harris Pittsburgh Indianapolis Marsa Baronne Valerie Wilson university of Georgia professor sixty thousand dollar forty nine percent fifty one percent thousand dollars Forty percent One percent