35 Burst results for "E Marketer"
How Marketing and Communication Teams in Large Companies Prepared for EU GDPR?
"How does that get into your corporate communication space. Because when you're communicating externally communicating on websites. does it impact. Does it even change the language. Because i have worked with some companies very even the entire diet. Corporate communication strategy has been adapted to save need to demonstrate privacy and brick or trust centric language. Does it impact in your view. Or i think Many look at over the last. I would say five years right because it came into force in two thousand eighteen where we started preventing probably about two years ago that from any number of and and Of course after it was coming to force your periodic audits and other things to make sure we are compliant on all fronts Like any other company you can order changes in how reba capturing data processing data you know. We have to go back and look at our own existing databases and see did have explicit than standard if whether be Know legitimate interest in the case of existing clients. And all of those things So i think it was an insect societies From the marketing team particularly in europe. Because of course it Regulation for the u. n. us citizens We took it pretty seriously am in fact you know. When whenever any kind of compliance things comes along a marketing and compete against teams. That are intensively busy right. We never have enough resources. Never have enough people in a million things to do. So when you're next compliance comes along it's hard and and and you know the easy thing to do is okay. Let's give it to whoever is on the right or to intern or whatever it is and we'll we'll comply with just about comply with the bare minimum. I think was was very different than that way. We took it very seriously. In fact We put in a strong team in europe report in one of our senior. Most marketers lady maria thomas and a embedded whether of what an expert in this field a person chris
ON24 Chief Marketing Officer Steve Daheb Describes The Hybrid Future Of Marketing
"Yesterday we talked about basically the transition. We've all gone through not just for marketers. Where probably relatively familiar with webinars and digital events but there are other industries that were forced to go digital. And now we're sort of faced with this new normal of we've all understood the power of digital technology and digital events but we kind of are used to going to in-person events so we're facing this hybrid future of marketing. Talk me a little bit about what that means. What is the hybrid future of marketing to you. When sort of interesting thing to think of his since we have gone through this change in cheer point we've experienced these benefits of digital engagement. It's like as we move to including physical events in our marketing in our engagement. How do we make sure that we still retain those benefits that we've all enjoy going to digital i whether it's extended reach or his idea continuous engagement for the first person data or even were able to get a lot of this data on the integrated into our ecosystems. And so i think what we found was a lot of us just sort of had to move to digital first and then i think like so many things. Maybe you're forced to do that. I don't know my dad or mom amy. Do you realize there's actually worse in. It's sort of a better way. But i do think for many less. We do want to get back to more of a hybrid type rudge so blending that digital engagement with physical and one of the things that we're looking at doing hopkin to our customers about is actually how to trade a single integrated call it simultaneous experience for both in person and virtual attendance because that gives you the benefits of maybe not. Everybody's gonna comment verse or a lot of companies. Ray able to broaden their reach instead of getting people at a particular location that they have a flyer to disengagement web in our. Let's use sort of anybody at ten wherever they want. And you can rerun it or have it on demand so one of the things that were focused on is providing what we're calling hybrid audience engagement. There were audiences whether they're physical or virtual. They can do the same presentations they can interact with the same digital content. They can participate in the same polls and surveys request trials or demos in. Even we'd have this idea of breakout rooms. Were once a presentation. Estan bunch of those to jump out into breakout rooms in network. Imagine you can do. Hybrid breakout rooms. Where those who might be in person as well as those who might be attending remotely can still network together so we think it's interesting how it's gonna
Does the Funnel Process Really Work?
"Every marketer i know talks about the importance of having a funnel where you have a free incentive on the bottom to get people interested then a low priced product than a medium priced product. And then some type of high end product or personalized consulting. It seems very effective but also if everyone is doing it this way. Does it really work. And do you have a funnel from what i can tell. You don't really sell anything at all besides books looking forward to hearing from you. Thanks chelsea great question. Thank you for asking it I let's just explain a bit more for listeners. Who aren't aware of this term. The funnel the marketing funnel. I mentioned it a bit and introduction. But let's say for example sake you have a thousand dollar product. You want to sell some kind of expensive coaching or some kind of actual physical product. That cost two thousand dollars and you could just start randomly calling people hoping to reach the right ones but that would be most likely ineffective in frustrating so instead you spend some time creating free content that draws in some of the ideal market you think about the pain that your ideal customer is going through you think about how you can begin relieving pain providing solutions and perhaps you make some videos or you make a white paper or a pdf some kind of downloadable guide or could be something totally different. But you've got this free content and so then you're building an audience of people who are interested in this particular topic. They're looking to you as the expert and then you think maybe instead of trying to sell them that thousand dollar product right away. You'll sell them a twenty five dollar product which is of course a much easier commitment and then from the group of people who buys the twenty five dollar product. They're already primed to buy something else whether it is thousand dollar product or perhaps something in the middle so those numbers are just examples. There are countless variations of this. The key point is that you're providing a series of stages touch points for customers to go through on their journey so to come to chelsea's question she says. Does it work absolutely. It works for sure if it's so easy. Why doesn't everybody do it. Or i forget how she phrased it you know. If everybody's doing it how can still be effective. The thing is it works as long as a few other conditions are met and these are not small conditions. You know the most important is. Do you have the right product.
How B2B Companies Can Optimize Their Tech Stacks With McGaw.io CEO Dan McGaw
"Won't question. That probably always comes up. I guess i suppose in your line of work. Dan has like why do you think A lot of companies you know they just keep adding on to the tech stack and they just keep getting all this new technology rather than You know i would say probably using less technology and being more effective i. I'm not sure if that's the right on the right way to describe of any thoughts them up. Yeah i mean it's totally true. You know marketing for most marketers is not about being effective right so i wish it was but most marketers are more in this for the shiny objects and so are a lot of business leaders. I hate to say it. But most companies really focused on shiny objects compared to focusing on what is most effective At the end of day we do things because it makes our egos feel good. So that's a really really easy scapegoat there A lot of people get caught up in the hype of this new tool is going to provide these new. Kpi increases and the kind of over believe the salespeople over believe kind of the marketing of that tool and they never really put that tool in the place and instead of solving the problem of getting more value out of a tool they go buy another tool and drink the kool aid again to try to solve their problems. So a lot of it has to do with this new shiny thing. That's going to do this thing. And then there's this new shiny thing that's gonna do this thing. And because at the end of the day they never remember. They have a subscription for that other thing They wind up with a bunch of tools. Mean it's pretty bad But it's usually it has more to do with the fact something shiny. It's going to help me reach my goals but it never does not gonna move on and a lot of these tools is never get used. It's quite surprising to us the amount of adoption. That doesn't get had these companies for these tools. Yeah but that's definitely an interesting point and i. I know that you probably like hard to like. Give an exact figure. But what would you say is a ballpark in terms of like how much money companies spend a year on tools that they may or may not be using it yeah. It's definitely hard to give you a ballpark. Especially because every company is so different but A lot of companies. I mean a lot of companies are spending anywhere between five thousand dollars fifty thousand dollars on their marketing technology. Subscriptions alone So definitely a wide swath there right so but i would probably estimate around twenty percent of all the marketing budget which is going towards technologies and tools twenty percent that is not even being
Reaching Sales And Marketing Alignment With Brandon Redlinger of RingDNA
"All right. Here's the second part of my conversation with brendan red. Linger senior director of product marketing at ring dna brandon. Welcome back to the more tech podcast. Thanks for having me back then excited to have you back on the show excited to continue our conversation yesterday we talked about. Abm being strategic about who. You're prioritizing your marketing and your sales efforts and a big part of that is having your sales marketing team being on the same page. Actually driving some alignment. It seems like traditionally. That's not something that was easy to come across. I will quote glengarry glen ross or at least reference it. maybe this isn't a quote. Coffee is for closers. There's your quote but look it's always the marketing leads. That are the problem in. The sales team can't close sales marketing marketing blame sales and we never figure out who's to blame and that's the game that we play when we don't have marketing alignment. So what does it actually look like. When you do have marketing alignment and how the heck do you get there. You see a lot of people still writing about this still talking about it after all these years. But i think it's because it's really freaking hard to do because at the end of the day marketing cares usually. They're held to lead number or pipeline. Number sales is held to a actual revenue number. And i think a lot of the disconnect between cells marketing just stems right there. They're not actually measured in compensated on the same thing so for marketers. I do like to push them to be measured on as down funnel metrics as you can usually that's pipeline and then if you are held to a revenue number as well that's great and then also sales maybe they're compensated or comte a little bit differently not just on clothes one revenue but maybe a metric that it also aligns with marketing. It could be closed. I remember when i was in sales. So i actually started my career option sales for i got into marketing. One more thing. We have in common buddy but i remember the spreadsheet that i use to calculate my comp every month there was this gigantic sophisticated thing that i talked. A bunch of numbers and doing one of them was actually. How many leads that. I close that. We're passover so that actually aligns with marketings objective as well.
A Farewell to Robocalls?
"We might finally be closer to see the end of those dreaded. Robocall i gotta tell you it cannot happen soon enough detroit. Free press columnists susan. Tom for writes about this for money. That usa today dot com major us voice service providers are now required to use caller authentication to identify calls and to reassure customers. That phone call. They're getting his real not something spoof to make it look like it's coming from a local business or another local play another local agency so going forward consumers are more likely to see something like a checkmark or other idea on their mobile phones to indicate that the phone number on the call that they're getting his legit according to the federal communications commission this caller. Id authentication which is supposed to be in place for big carriers. By june thirtieth. According to this report makes it easier for phone. Companies to block illegal illegal robocalls in the first place or label them potentially as spam. So this should help with that troublesome issue of calls that you think are safe because they share the same area code as your phone but they're actually spam. Yeah and i get these constantly. I used to get these constantly. I write about this stuff fairly regularly for us to bread. As you know and i know you've done something to pass to but It's very bothersome you know when you can't even pick up the phone and answer the call because you think you're going to get some kind of a scam thrown at you This is just the latest attempt by the fcc. Crackdown on rebel collars. So they'd see pass regulations a year ago for this caller. Id technology an providers were supposed to have implemented by the first of this month Meanwhile the fcc continues to to find violators back in march it issued its largest ever find a two hundred twenty five million to texas telemark marketers. Who had sent about a billion robocalls falsely claiming to sell health insurance for aetna bluecross blueshield and other
What Attitudes Drive Consumer Behaviors With Dr. Nick Hobson
"So what a marketers need to know about the internal states of the mind. How should we think about what is happening inside. Someone's head that ends up leading to that outcome that we're trying to drive. So if you ignore the internal processes those internal states it's more or less a guessing game you can observe and see a behavior and then try and deduce y that behavioral kurd and then sort of up nizing. Think about what you need to do to get to that ideal outcome that ideal state. But if you don't know what actually drove. It motivated the individual to that action to that behavior. It's fifty fifty. It's a guessing game at that point. So you need to understand. Basically the attitudes the feelings and beliefs the emotions of the hot part of our cognition which is automatic and then the belief is irrational or the condon's elements of our psychology. How those two things work together to result in some sort of ideal outcome and then once you know what those are then. You can intervene at the right points. Then you can dial one emotion up turn another emotion down so that it gets you where you want to the enemy speak in such generic terms because it really depends on what you're doing you're working with who your end user is etc either they might feel generic to you but from somebody that doesn't work in the field. That's interesting to me. And what. I'm hearing as their sort of this irrational portion of the brain. That probably is doing a lot of the feeling and interpreting of signals and then there is the rational part of the brain which is taking all the data and figuring out what it should be doing. I'm sure i'm not using the right psychological terms but the lizard brain and the whatever the other non lizard brain is plus academic terms are junketing and loaner foolish it anyway so i like bringing it back down to realize you're exactly right. It's sort of this rough dysfunctional system. One system to for all the dating katamon fans and thinking fast and slow fans out there who are listening. And yeah it's a very helpful. Heuristic of how we think about humans human behavior including in consumer dave contexts where we make a behavior or we engage in a behavior. I should say. And that's probably in most instances driven by this very quick automatic emotion sort of gut level. Feeling impulse symbols instinct unconscious quick reflexive so most importantly it's outside of conscious
Sensory Marketing: Marketing to the 5 Senses
"Of your papers talked about this terminology. Sensory marketing so just like to give background to our listeners. What is that an is it at play in the world of beauty and personal care definitely so sensory marketing. It's it's kind of like not just color but this field of sensory marketing kind of exploded in the early two thousands Where people started to again. It's kind of like a low hanging fruit right. People weren't really studying. How the senses impact again. Our purchase behavior our consumption behaviour How we view brands and products. And people i guess a services So sensory marking basically looks at how to utilize the five senses to create again Experiences or products so I tend to focus on the visual. I like color There are people who kind of devote their research. Career looking at. How sent impacts Consumption behaviors in how you view certain products or people so all the five senses and like. It's very interesting because brands are doing it. Like brands are been doing this for the longest time But the academic world. I guess didn't really look into it in a systematic way up until like the early to mid two thousands in so for instance hotel brands right. Hotels want to have a consistent look and feel across all their their properties so if you go to marriott in chicago we go to marriott and paris when you walk in. You're going to have the same like sensory experience. The colors are going to be similar or the same You might even recognize the smell of a lobby right. These are always marketers. Used to create the sensory experience It's interesting because i found out is preparing for this podcast. That marriott actually has a signature scent they call the tune and you can actually buy like us little Sent diffusers candles all these things marriott sense you can make your house smell like the marriott which i found agreeing with like lesser news than like some positano hotel. I don't know i did not know marriott that one but okay. Yeah i got a link where i got a link. I couldn't believe it like there's all these marriott sent diffusers in candles. And i'm like okay i marriott smells like i haven't traveled in that in a bit. Yeah while allegedly it supposed to smell it it here like apple in grapefruit mixed with jasmine roses cedar so who the it sounds really nice does so that all that whole putting together a brand in the five senses that is sensory marketing. That is sensory marketing. Yes
Optimizing SMB Marketing On A Bootstrapped Budget With CallRail Marketing VP Palmer Houchins
"I'm gonna bring this conversation up into two parts. We talked about sort of demand generation. New mentioned email marketing and to me. Those are the marketing vehicles. Where you're getting your reaching your customers. You're getting your message across. And then the second campus understanding how your driving success so when you're thinking about the various tools you need some sort of a way to build some awareness to get a prospect to be interested in your brand. We talked yesterday about how that can be facebook. It can be google ad words. Right if you're a business that is locally focused optimizing. you're listening using google. My business there's a whole host of marketing channels at a lot of them. We discussed yesterday that are about driving customers to your front door. You mentioned email as the channel and and that to me thinks about getting to the middle of your marketing funnel and actually nurturing the customers talk to me about what you've seen in terms of the adoption the usage that tool kit that marketers are using in snb's to make email successful. Yeah i think channel that s have realized is very cost efficient so if you're challenged with time and resources that is a way that you can very effectively reach a large pool of your prospects or even your repeat customers. A lot of it varies on the business type but what. I've seen some best practices across the board. There are really figuring out a perspective a point of view. A sort of voice in town that you're going to have your emails if you're constantly just emailing your customers with a trite now right now. Try it now. Sort of approach. You're probably going to tire them. They're gonna lose interest so some of the best programs. I've seen their great from a content perspective really solid voice tone by the same token there using that as a way to get those customers to open emails. Once they're they're they're typically pretty affected with calls to actions sort of driving. What it is they want to do. And i think when you build up that trust when you get that in box. That's regularly open to your emails. The ability to really be effective as a direct response marketer. Just wide up there. And i've certainly seen that. Be the case
One Reason Why Conservatives Are Terrible at Messaging
"Good at messaging. How else do they sell such a junk garbage agenda? It's because they're skilled messengers. Now get ready. A very good friend of mine. Explain to me why. Very well connected guy. He's a patriot, not establishmentarian. But he knows that swamp well because he fights against them a lot. He's got his tentacles and everywhere and he said to me a while ago, he said, Dan, You want to know the differences between the Democrats and the Republicans. When it comes to messaging. I'm telling you right now I'm a conservative. I'm a Republican. I'm admitting the Democrats are 1000 times better than us at messaging. But why? He explained to me, he said, all of our donors on the conservative Republican side they're like commodities guys, petroleum executives, metals industry steel, that kind of thing. They're pro business. But they're not really marketers by nature. Me. Think about it. You own a petroleum company. Petroleum products, plastic gasoline, whatever. What's your marketing pitch? Right. Is it really marketing? It's like nobody goes to a gasoline. They're like. Oh, I gotta get that gasoline. It smells really nice. I mean, nobody does that. You stop at the gas station close to your house, or you go to the one That's cheaper, right? Is there any real marketing in it? I mean, you know, once in a while, they'll be like, you know, Get Sunoco 94 or whatever. Rev up your Corvette. Who knows? But there's not a lot of marketing. Follow me. He said. This is why when I heard I never forgot this so much. I'm talking about it to you on the radio now. So when these big donors come to the Republican groups, you're uncomfortable with it. However, you may be donors money. It's fine. I'm just telling you the truth of what I heard, and he's right. A lot of them are these commodities. We have no experience in marketing because they don't have to in their industry. Marketing really isn't that big of a deal. It's just a cost industry. They go to these Republican groups and they they say things like, Hey, I want this in the platform, and here's how you should sell it, and these people just suck at marketing. They just do. He's like, That's why our message.
How Marketing SMBs Is Different Than Enterprise With Palmer Houchins
"You've had a long experience working with small to medium size businesses. You previously worked at another sponsor of the marta. Podcast you were at male. Champion came over to call rail. Talk to me a little bit about how you think about helping. Small to medium sized businesses and their challenges different than some larger companies some enterprise companies for a long time. I don't think that marketers did a great job of recognizing how the smb market was different from the enterprise market so especially in technology side. You saw folks who are trying to sell in markets small businesses in the same way that they would from an enterprise perspective. I think over the past five ten years. We've really seen that approach. Change change for the better but from a customer perspective as well from his perspective. I have first hand viewing of that. And they'll jump in. I think we were really successful. Bear and trying to help book see that talking to small businesses. Maybe can look a little bit more like b. two c. marketing versus b. Two b. marketing. What i've seen be really effective in that space is folks who really key in on simplicity. It doesn't mean you have to make it on statistics but really really keying in on simplicity. And how the software can affect innocent be sort of day to day. Because i think to get back to your original point. Smb's i think i've found over my time experience there. Maybe not going to have the bandwidth time to really engage with some of the typical enterprise marketing techniques that we've seen over the years in the software space it's interesting. I think of small and medium-sized businesses. First and foremost being a different target. Not only from a utility and all standpoint but from a personality standpoint. Generally the desires needs and wanted outcomes for people that are running small to medium. Sized businesses are different than people that are working for enterprises.
The Influencer Marketing Advantage
"Raya sharma ashra. Thank you so much for joining us. It's my pleasure brian. How're you doing. I'm great i'm great. You know it's funny. This is the first podcast that have recorded in the new space. Since i've moved from austin and san antonio i knowing myself prerecorded so many podcasts. That half the things people are listening to our months old and i feel bad. But we've were starting to catch up and we're starting to do this so this will be you know only month and a half old by the time it goes up but i'm so excited to be talking to you in this new space and so sh- raya i give give people a little bit about your background like i personally love what you do at inside podcasting and that's how we first connected but there's so much more to you than that so i'd love to pass it over to you. Sweden all right. So i am speaking to you from vancouver canada today. Which in my humble opinion is one of the most beautiful places in the world. Hope you can visit someday. I was raised in. Dubai was born in bread. By and then i would not do my engineering. Which recently found out hilarious went on to do. My engineering in india quickly discovered that engineering was not for me and did my mba in sydney. I know this is like me flexing. How much i've traveled and i've earned it and then i worked in event marketing in singapore where i did a lot of cold calling in going to events and selling things that was fun. We got out of my comfort zone really quick with that job and then i moved to vancouver in twenty seventeen eighteen. I think and i have been working as a marketer for awhile. Now my day job as i call it is a marketing director. I mean to start up. So i'm the marketing team At an ultimate frisbee organization my team. When they listen to this. We'll ask me why didn't refer to myself as the marketing overlord. Because that's what they like to call me and then as you mentioned right inside podcasting as well which is I don't know if i should say right. But both right in hewett inside podcasting which is a collection of news that happens in the podcasting world sometimes offer my opinions here and there
The Importance Of Creating Space For Minorities In Tech and Marketing
"Calvin welcome to the mar tech podcast. Thanks for having pleasure to have you as a guest. I appreciate you reaching out and honestly appreciate you for multiple reasons. One the subject that you've brought up his one that i feel like a lot of people wanna talk about an honestly aren't really sure how to talk about. And it's how to create space for minorities and marketing. And so most everybody that reaches out to me to be a guest on the show whilst talk about dsp's or software or branding and you actually have a real world topic in the real world. Things that are happening today happens to be the one year anniversary of the unfortunate and tragic murder of george floyd so feel like today's the best day to talk about minorities and your experience as a black man in technology. Tell me about why isn't important for marketers specifically to think about creating space for minorities in tekken and marketing. It will thanks for the question that it is unfortunate. That today has to be day right. The one year anniversary of a person's death but sometimes these opportunities present themselves the have a conversation about these things even though it's not easy from a marketer's perspective. You have to understand that i've been doing this in tech since ninety six about twenty six years and it still surprise so i go. Wow guys in tech loses some form of new building. It's happening having been around that period of time and so when it comes to marketing and what things look like marketing kinda shapes the view the way that people see products way people see industries. I would say now if you think of the tech industry because so much worse outsource now you think india you think silicon valley those types of things but there is an enormous black population. I myself have a group of. I think it's eleven or twelve hundred people. now. I haven't checked lately but called blackman coating was just kinda codifies a group of individuals just to say. Hey we're here and they have all these amazing talents and there's no space right now for that to even exist because you have all of these kinds of disparate individuals who may work for companies. But there's no groups are. There's no organizations that support that so martyrs creating space for that to even make it a reality would be similar to anything else that you see didn't exist until you saw it on. Tv sorted ads. Things like that so it helps to shape the dynamics and it helps to bring more balanced to thanks. There's just different things at different cultures. Bring any industry
Driving A Successful Launch for Conversational Actions with Google's Mike Bifulco
"Imagine this you're working on a team. That's building a game for actions on google. You're getting to the point in the development process where you can see the light at the end of the tunnel that first releases coming well with any luck. You're a member of a savvy team that has done the work ahead of time to think about marketing plan. You know it's critical to understand your audience and have a plan to reach them long before your app hits the virtual shelves in addition to that. You've worked with your team to define some metrics for success so that you know whether or not you're marketing campaigns are doing a good job of reaching the audience. You're looking for when it comes to putting together a marketing plan. I'm pretty fond of this quote. A design isn't finished until using it. When you're wearing marketers hat your goal is to bring a compelling message to that somebody and to get them to tryout. You're cool new game. We'll break our marketing. Plan down into a few steps first off. Let's talk about the building blocks of strategic marketing. If you're watching is because you're a developer remember. This stuff is good to know no matter what having broad understanding of your team's goals for launch can only help you point towards success when thinking about how to market your game you want to assemble a coalition of team members with a broad range of skills. Generally this cross functional team may include participation from the following groups public relations creative leads copywriting engineering and social media management. There's a few key activities you'll want to think about when developing your strategy you want to get to a shared understanding of your target audience evaluate your marketing channels and to think about measures of success. So that you can track how well your marketing activities are working defining. Your target audience should be based on the objective of your action specifically determine if you're trying to reach existing users or new users often building an action is a way to attract new customers thanks to the buzzer. This generates npr however given the nascent stage voici. In the average consumer's life. It's best to start with actions that target existing users and then tackle use cases that drive new user growth. Once you've learned more about how your existing users prefer to engage with your brand via voice for example. A game designed around managing a fictional sports team might initially target. Gamers are sports fans later. They can expand their audience to encourage new players outside of that core audience to try the game as you create your channel plan. Think about how your promotion pits in with your brands. Ecosystem and customer touch points. Remember that it's important to have a consistent and cross channel strategy look to wherever user traffic is greatest to highlight your actions availability
The Transformation of Audio Advertising: 3 Key Drivers
"Three kind of key drivers that get us very excited. One is for the first time in the history of broadcast Through machine learning and through continental lyrics. We have context. We know what the customers listening to. And not just the the station or the the program or But like what were they talking about. Thirty seconds before the ad started. And what are they talking about. Afterwards so we can start to make advertising that's more contextual on more appropriate And less intrusive in the listening experience the the second point is got great address ability You know the broadcast industry for a long time was a one way medium where they broadcast out into the world and they didn't know who is listening had to kind of work with third parties like nielsen and arbitron and others to sort of assess their audience and understand who they were. We can understand that at a one to one level now And then the third leg of the stool to your point is interactivity. So you have context. And you know who you're talking to you can allow them to interact with brands. You can have them to interact and purchase You know items that they're hearing about in real time and so you know all of that together you know takes Audio from a place where you know largely i think marketers said well. It's great for brand awareness. It's great for frequency. But i don't really know of it's actionable. I don't really know whether it delivers real outcomes for me. And how to track that to a medium that can compete with video that can compete with display and that you know we can actually understand on a very detailed basis. Its performance caliber And i think that it's very exciting for everybody. It gets exciting for the customer. Because they start getting ads that are more appropriate more contextual and more engaging for them and less disturbing in the in the content consumption experience and it helps marketers tremendously because they can actually engage their audience in a way that's meaningful And that drives. I think hopefully a lot of value For the ecosystem of partners that were creating around the platform. So i think it's a very exciting time like i don't think we've ever been at this moment Before an audio but the thing. I'm i'm very sure about. Is you know over the next five years or so The days of of radio the way that we knew them Not only will. They be distant memories. People won't just be laughing at. Oh god you guys used to use tapes and record off the radio But they're gonna say oh. You never talk to an ad before right happens all the time. That's that's how it's designed now
How to Create Successful Interactive Advertising With Ahmed Bouzid
"What do you think about the interactive advertising where that's where that's going to go in the next year to three year. Well i i think i think Like like any advertising to florida to be successful right especially in audio. It needs to be highly conceptualize number one right so you need to be hitting the right people and then The right time with the right message with the right offer for them to to invest in in a in a back and forth because again back and forth is is asking asked. that's more than So you're asking them to take a deep breath into speak to interrupt Whatever foster had and just getting involved in a conversation. I remember a conversation. is very time Interlaced right is independent so basically. I can't do anything else when i'm talking to the robot. I cannot right my text. i'm just. I i need to focus so therefore it's really important for For this to take off for it could be done well and it's hard. It's hard to do it. Well but i think all the elements are there for this to be done. Well meaning context you know where they are what they're doing Hopefully i have a history of what they like what they don't like right And so it's all about doing Doing it in a way that is going to not not be a backlash not as backlash right. Because i can see somebody. That's that might manoeuvres. Assiri somebody goes and tries to do it and desert in the wrong way and the whole thing gets contaminated by that experience Especially it's a big president alarming. The lasting the last thing marketer wants to do is have a bad experience. I mean you. The the very definition of user experience is is that we we are using experiencing something that makes us feel smarter and more
Ahmed Bouzid: "Audio Is a Lot of Bang for the Effort of 30 Seconds"
"Audio station is something where You could have your own bespoke content on your site. Somebody could click on that station and just hear the audio. That's coming out. So it's a little like your own customized radio station but it's an audio experience so in our case Where the conference. It could be audio of talks and as opposed to Just watching the video you can click it and suddenly you can listen to somebody's conversation. Is that right exactly. One one like the lowest hanging fruit. We're just watching this show in learning beta mode right right the lowest hanging fruit we've discovered right now is audio testimonies right ryan ask so i am. A fan of of voice was global summits. Right and i've been going through a conference for the longest time so i could go undergo thirty seconds of me saying good things about you right up and your conference and you could ask you can send an email say please leave a voice that's montiel and when somebody goes through your websites on this is one thing we learned is a marketers. Website is the center of their life. Right right you know social media all of it is part of it but website is very important so you go there. And you're able to listen to the money's. You're looking at webpage. Though as opposed to a video or or tax testimony people reading here. You're listening and you're going up and down the page and you're able to do those things at the same time at the same time and also voice right. You're hearing the person's character and emotions and will somebody expresses their appreciation of you using their voice. Right that's sort of more compelling than text only and it's less heavy than even ask than a video so if you ask ask me in your recorded video it's bigger I love you know. we'll do it right. I will do it but it's an ask that's heavy on but if you just say go hand to court thirty seconds of you saying something good about us all right. I would do it in a write in a heartbeat. People would do it. Who have relationship with you. So so that thing that balance or that sort of the biggest bang for your effort right is is what makes believe audio so compelling so texas is easy you just type video is heavy but it has a lot of value because rises voice insurance but audio is a lot of bang for the effort of thirty seconds.
Malvertising's Impact on Marketers Revenue With CEO of Clean.io Matt Gillis
"Whenever i think of malvern is in or advertising abuse. I go back into thinking about what happened ebay. Which was things like. Cookie stuffing and basically cloning user experiences. That weren't happening to take credit for real legitimate marketing transactions. Help me understand what malveaux -tising is an who's really affected by it today. So melting is effectively a hybrid of the words militias in advertising. And you know there's a lot of really great folks that are spending money on digital media and digital advertising to reach real users and having gauging with users sell things and hopefully positive impact from a brand perspective and then there's also a whole bunch of folks who use digital advertising to have i would say shady engagements with end users. And that's what malveaux -tising is it's bad actors who are buying ads on websites and they're hoping to take over that user experience and drive that user somewhere where that user probably did not intend to go. You probably had it happen to you as well ben. We're you're scrolling on a website and then all the sudden it redirects you and says hey. Congratulations benue an amazon gift card. Click here and if you click the close button. It doesn't work. And if you click the back button it just refreshes the page at. You're on in these bad. Actors have figured out how to buy these little tiny ads on pages and most real advertisers would hope to have half a percent click through rate with their ads. Will these bad actors have figured out how to basically take a user through one hundred percent of the time that they want to to those pages so you talk about how affiliates may or may not play into this space basically what these guys do is they figured out how to make money from this when they drive you to that landing page usually. There's some bounty that. They're looking to get paid on whether that's a survey completion. Some things that we've seen are hey comcast user take this survey and you'll have a chance to win ex. Well what they've done. Is they very specifically targeted comcast wifi customers and they're driving those offers back and if they capture the person's email address and get them to complete the survey. They're going to get paid a bounty now. I'm sure comcast wouldn't want that survey completion to be the way that they get those survey completions but bad actors have figured out how to do that. And how to get those engagements
"e marketer" Discussed on Cashing in on Content Marketing
"We're gonna let data inform those decisions rather than kind of guessing or using our own personal experience so laura in the summers team pulled information about would keywords in the most search for the marketing sphere and also would agencies websites not specific agencies. We're not gonna listen. Agencies but what types of agencies are receiving the most traffic throughout the last year so look out for that. I will include that link once. It's live so hopefully when this interview goes live will already be live and check that out because it's another great example it's kind of medic because we're talking about like marketing and the marketing sphere. Which is why my job cracks me up sometimes But any of this can be applied to anyone at any brand as long as you are really caring about coming up with data that answers questions relevant to your audience. Anybody can be doing this type of thing Just it's it's a lot of work Why agencies exist but it's it's something that lauren. I both have seen work really well to check out that projects. Because i'm really excited about it. Work with laura of you had the chance she's fantastic. I also laura end every show and twenty twenty one with a more general kind of random question about creativity..
"e marketer" Discussed on Marketing Trends
"Number. One what habit or hobby have you picked up in chiltern place I would say I picked up a new habit of cooking different types of food I used to stick to the same ones and. I'm getting more creative with what I cook. Favorite thing to cook or eat you know I've never been the best Baker I need to work on that next everything thing to eat right now for me a salmon and rice them and rice what's your Go-to to bring to a college football tailgate a chair Bring your own chair. Who has the best tailgate? Alabama football day roll tide. Do you have a podcast or a book or TV show that you've been binging legally. Yes. So I'm Beijing how to get away with murder right now, and if you haven't watched it, it's some of the best writing I've never seen. So you can't blink because if you miss anything, you'll lose kind of what the story is doing how to get away with murder on it which. Do, you have a hidden talent or passion hidden talent. I am an author. I've self-published my own book I released it last year called. What are you waiting for in? It inspires folks to not procrastinate an stock overthinking and just do stuff now take risks and do stuff now I love it I try the five second rule as much as I can if you can do it in five seconds, that's like that's my my initiative. Of Choice if you were not in marketing fewer in some other field can be anything you would you be doing and be the next Oprah All Network and my own TV show that broke all the records in the barriers. There is plenty of time and we will will be right here waiting for it. Is there a best piece of advice that you have for someone who is just getting into field marketing? Yeah I would say be very okay with being creative in thinking outside the Box Marketing is a well oiled machine and bringing new ideas to the table and trying new things especially. Now, in this world, we have more opportunity to try new things don't don't hesitate on trying things and don't delay do it. Now because you know in six months could be back to normal. So do all of the things that you think you should try now Monica. Coming on the show, we gotta have you back soon. This was great. Any any final thoughts anything to plug? Yeah. Just again, don't take your foot off the gas and in the current climate, meet with empathy and always bring new voices to the table. Say, Hi to to all my salesforce friends in Atlanta.
"e marketer" Discussed on Inside Intercom Podcast
"Give you examples. Does add interview helper or things like. What would be some high order high impacting ziti introduce. Yeah. So the first thing is. All the people who are appropriate zoom levels talk to each other. So for example, recent big support lunch. Here's what happened in the ground. Running product was talking to Shane when marketing and we were talking about the highest level things like medium term strategy bundling hey, is bundling right off the pros and cons had shoot in the future. What are we learning? We're talking about and then you go a level Danny having Allie hearings are product marketing team Jane in London owning our product over for support, and they're talking about more specifics on the launch itself but again at a strategic level get down. Into the into the teams on his product marketing manager, and she's talked with the PM's group, PM's engineering managers, and so on. At back the details of the launch. But all these levels are deeply collaborating a lot of meetings. The review is a lot of working sessions. A lot of meetings take the form of working session. What kind of things one of the things we a joke about attorneys that unsure sightings intercom you're the marketing team liked US DAX. Like who's lines, for example, on the OR DT product changing my docs Google Docs. And Docs and we all know decks. Docs don't work together and so. You know we we have these working sessions where we get any voters tools, we embrace each other's process. Unlike we trash it out can be painful in hard times, but it's the only way like it. You gotta get your hands dirty. Says it's recoupling. Don't mix the zoom levels. So you know the VIP's shouldn't be Dan editing the copy on equally the the teams together during t get any voters tools. Actually, collaborating functionally elaborating in sales. And I guess to conclude like you'll know you're getting a right when you're pushing a launch or an iteration. And the single message from. Demand Gen campaign true to the product marketing page regardless a use case regardless of vertical you're going after. Right through to the sign up flow on beyond. Is the same single simple message that Costa meets here it motivate the upgrades to purchase D. engagement in any way shape or form. That's sign you're getting a right on sign you're getting a wrong is if any of those deviates so retracting customers for whom you have no product or when they sign up, they're seeing the wrong. Or overlap or customers arrive at your mark page and they just don't understand what's going on or they don't understand what's going on with the product isn't there? Wednesday it on any deviations there are assigned the right people aren't talking, and that's probably the the best thing you can investigate to make sure you've got a healthy relationship between product and marketing. Thank you very much for your time today Paul at. This is the end of Intercom product episode level, which was all product marketing..
"e marketer" Discussed on Inside Intercom Podcast
"On, he was rice in the sense that if you can imagine if we turned off literally every way too people would normally hear about intercom. Literally, the only people who commentator commerce glue already know already want right I like the inverse of that statement is, is there for? Like your conversion rate will logically decrease as you scale your advertising because you're effectively attracting people would like weaker and weaker and weaker intent. It doesn't mean that that's a bad thing. It just means. Does the world's difference between somebody WHO's say shopping for I want to install intercom new product, versus I wonder if they're a good tool for talking with visitors on your landing Both of those roads point intercom but one of them is ready to rock on it's going to sign up putting on arrival on the other one is definitely gonna shop around and comparison with with some of the other incumbents right on I think That's where in my opinion that's the first point at which it becomes necessary to have more than wanting to say to customer. So that's why this sort of two big screen shots starts to not work in a sense because in for to pursue just wants intercom find are consigned night days a week. Before the person who is a shopping around you kind of need to sell them like on the I've always said like people don't buy the solution until they've bought the problem you kind of need to sell them on the idea that they need this thing and then sell them on the idea that this thing is the best version of the thing that they're gonNA guess which basically. In blunt terms, this means more marketing pages rice. This is where you end up use cases and where you end up with a customer testimonials on all of those extra things that you need to say in your marketing too. So you can make sure that yes, this is a great time tracking up with did you realize it also works for like dentists or whatever you start to get into like having the pitch it in different ways and I think as a company scales at its marketing offerings like the first thing most startups out is usually product marketing and I usually make sense because the job of product marketing is said. To kind of explain devalued as locked up in the product and make sure that the target customers under sounders. Once you add demand generation and that is like the folks who tried to get out into customers natural habitat on put ads in front of them or billboards or podcasts or blog posts books, or whatever you're you're chosen weapon is you're going to attract people who are looking for maybe something like your product, but not necessarily your product on this is where you have to proliferate you're messing, which means that like if you say something like you know in case know we have a lot of power companies that use intercom. Say Intercom is great for power companies, but that means message to resonate like it our demand generation team conscious put out a message saying intracom, the communication platform for companies right? Because they're gonNA Click true under GonNa see our homepage doesn't mention. And you're back to this like Yaacob Nielsen idea of like scent of information, which is, let me follow this message all the way down to funnel. So that inherently means you're going to have to have a product market page..
"e marketer" Discussed on Inside Intercom Podcast
"Challenge as a company starts, it generally tends to have this simple product on a simple flat team of like tree four or five people all working on a very simple message to simply people and everything seems so easy. So you barely wonder what on Earth's Do you need marketing four or rather why is it so hard for companies are larger today. I'm joined by RSVP product. Mr Paul Setup. And we're going to have a chat about this because it's definitely being an area. We've learned a lot over the years. As I. Said Things Get complicated as you attract more diverse customers ever use cases, different types of advertising campaigns more and more people in the mix. And we have seen a lot of companies and we know a lot of companies that have struggled to get this product and marketing relationship rice ourselves included. So that's Today's topic all I'll start with you and ask what the Hell is product marketing to you. Yeah there's many ways downs question. And surface. Them, I. Often say to people that some version of people products and various of if you've built your products on foot it into the world's a no, one has heard about this I wasn't even worth putting it out there you know, and so one big thing that product market does is help bring that product to the world help explain to people how people become aware of a whole bunch of things and so in many ways for me losses, ocean today product marketing is almost part of product. You know it's very hard to to oxygen affirm lines between where probably monitors job starts and ends and what a product marketing managers job starts and ends. I think that both of those sides need to be thinking base person science just as much right like I know a lot of our listeners are like pretty early stage startups unlike for me generally speaking like yield early stage template looks something like this like you have a better mouse trap or a better time trucker better task manager or whatever, and the gist of Product Marketing in your head is like get the tagline which usually involves things like reinvented or like you've never imagined or forget everything you know about time tracking or whatever I need a big offscreen shot under homepage on a sign of button on you sit back and you're like job done. Why does it get better as things go further? I think reasons one SIP was competition. So usually, I think for startups that have come tomorrow with a good product. You know from the very beginning if identified some need in the world problem isn't solved are some Virginia's better unsold? So in a sense, they have very little direct competition either of in the Marcus that doing something different hopes on. So as you get older See Success than you start to attract competition. Maybe that's like incumbent companies are stupid things like you or like you startups assigned to do some of the stuff or doing, and so becomes much more important to have a clear idea of the unique position you hold in the Marcus. So you know what is different about your company on is that difference really easy to explain easy to understand. That's like an internal and external thing. Money. The market you on prospective customers to understand the differences. Abadi internally to and he's really clear right through the org rights to the product doors marketing org everywhere that difference again is we just really clear simple understands enough not accede practices sense. Yes for sure The other thing that comes to mind for me is. I, think it was jared. Spool. Who wants like somewhat jokingly said like If. You want to increase your conversion rates, just turn off all.
"e marketer" Discussed on Marketing Trends
"Well, you'd you'd by drive by radio now it's so different. And it's so complicated. We are consuming information from so many places. If you think about it's still case that at least half of the marketers that I've seen in the world. They are still optimizing their marketing efforts channel by channel. Salon email team of television team. But if you, if you pause and think about that as consumers, that's not how we view a brand. We don't say yeah. My might view of this brand is. Predicated all on what I saw on television or I. Only have an email relationship with this brand. We're the sum total as consumers of all the different touch points through which were message. So the best marketers. And I will tell you a bear. The companies that you know the companies that are great at running entertainment dean parks the companies that are the biggest banks on the planet, the companies that are some of the biggest retailers. The increase increasingly gotten very sophisticated around. How do they tell a cohesive story across all of these points? And how do they create? Stereo lies sequential messaging across all the various touch points such that if I as a consumer. See A television ad. It's consistent with the messaging that I might be getting from an email, which is consistent with the keyword copy that I see when I subsequently do a Google search, and it's consistent with the conversation. That I have when I go in and visit a store. Consumers increasingly expected. And it's particularly true of the brands that they have great relationships with. In those cases I want the companies that that I value most that I'm closest to to know if Brenston. my favorite airline. Along for the the day that the post covid that that I can hop on an airplane. But it is great when I go check in at United Airlines. Which is my carrier of choice that they know who I am that they know whether I want an aisle. Or Window seat I don't let the Middle See if at all possible that they know that I'm six foot six, and you know I really value extra legroom, and that is embedded in all the communications that they have with me. It's what I've come to expect as a consumer. And it's what we've all come to expect from our favorite brands. So the best brands they recognize that and they are increasingly trying to tie together. All these touch points to deliver on that brand promise to consumers like me. I love the adage that brand is or customer experiences the new brand right because it doesn't matter what you say anymore. If the reality, your your service or product is not delivering on that right. It's funny and I I sent an email to our entire worldwide staff this week and it was. It was largely talking about A. Project, that we had it was called the live Ram Bran Book that talked about what we to be how we WANNA. Talk about our company, but the example I used. Was starbucks of the nineteen nineties 'cause, that is a company that understands the concept of brand as well as any company in the world. And Howard Schultz, at the time. He used to a spouse. The view of brand is everything I think the best companies on the planet. Understand what that means. What Howard Bentoel was brand is the smell of the starbucks store. When you walk in the merchandising on the shelves, the texture of the Napkins, the quality of the coffee that you order the way your Barista greets you in the morning. All of those things together create your perception of starbucks. Well that same thing holds true of every major retailer. Every major travel provider every major financial services company the brand that we perceive a sum total of all of the interactions that they have with us and so just as Howard. Schultz was so neurotic in the nineteen nineties about ensuring that all of those touch points are consistent when you go into the store, so to every company on the planet should follow that lead and think about. How do they ensure that all of their touch flames are consistent. Both within their stores, and outside the stores that every interaction that we have builds into something greater and tells a story about what this company is, and why consumers trust it and buy from them and develop a relationship with them. Brands are about relationships. Yeah I couldn't agree more and that's. I think that it's also about long term relationships, and not not sacrificing for the short term and I think that that's what a lot of marketers I think you're seeing the best marketers now. Figuring out way to market through the sale It's not about just you know. Filling the pipeline convert you know close, and then on to the next. It's about creating things. you know helpful things for implementation, helpful things beyond just a purchase that enhances that experience. You know you make me think of a story probably five or six years ago. At at the time and I was I was at what live rams predecessor company The original parent called Axiom is the CEO of Axiom We had launch day a data portal where any consumer on the planet could come and see the information that had been collected about them. It was our attempt to give radical transparency to the world around what had been kind of Yo pay practice. Of many data brokers once consumers came to the site and saw that the data. Was Pretty innocent. it. It really demystified the whole concept of data driven marketing, but what's interesting about? The story is at every step. When we were launching this, we we had Buttons that you click and give us feedback around what you didn't like about the site what your suggestions were. By far and away by far and away the biggest right in suggestion that we got was. Where can I tell you more about myself? Because I want to have a better relationship with the brands I love and and they were always the brands that you know we all know. It was apple it was Nike. It was Sony. It was Disney. Consumers love those companies, and they wanted to share more information if they could with some of those companies, so they in turn could have better interactions and better experiences with those companies of consumers. I They weren't this but they wanted on their terms, and again it gets back to visibility and control. You gotta provide.
"e marketer" Discussed on Marketing School
"Marketing School I'm Eric Su and I'm Neil Patel and today. We're GONNA. Talk about what you can learn from. Internet marketer so does he did. That can't see me right now. I'm air quoting Internet marketer, so my definition and neil feel free to chime in with yours. My definition of an Internet marketer is someone to me direct response marketers, or being even more specific affiliate marketers. These are the type of people. People that like to test a lot. They will push boundaries and they will run off I. don't run any offer. Though push any boundaries. They'll run ads on porn sites. Though even get a little you know, do things that are a little gray, sometimes as well. That's the more aggressive spectrum Internet marketers, and then the other ones might be people like to push you know info products, or they like to push again going back to. To affiliate type stuff to they're not really product oriented people, and I would say they're. Northstar is more geared towards making money and as capitalizing maximizing Ed cash as they can get, so would've talked about the different types of marketers in the next easily decide episode, and then two more so three total, so Neil, what is your definition of an Internet marketer, anyone who tries to market a business online, so your profession doesn't have to be. Be Internet Marketing You'd be entrepreneur. You'd be a designer. You can lead developer. It's anyone trying to drive awareness online whether it's through Ad Seo. Content marketing social media marketing email marketing the list goes on and on, but that's who I see as an Internet marketer. It doesn't mean you're Internet marketing expert. It doesn't mean that you're the best at one subject. It just means you're trying to drive. Awareness Aka doing marketing through the digital web. Yeah and I guess what we can learn from Internet marketers, because when we speak about. Maybe they're silicon valley marketers. There's Internet marketers the way I think about is, they will push boundaries. No come up with brand new concepts around. Hey, maybe if we gave away a book and people just pay for shipping, so they created a book funnel, though create funnels like that or they'll come up with other creative ideas such as you know one time. Time offers where you buy something on a page. And then there's an immediate offer right after so there again i. just think they're really optimized to maximize as much as a can and most of the time I'd say more often, not the really using their money, and they're not really raising any outside capital, so they're trying to against stretched a dollar as far as go whenever they're running any type of ads or any types of offers. Yeah, in the the biggest thing that I like learning from marketers. It doesn't matter if they're new or old doing something. There's a lot of people that do innovative stuff and I just want to see what's working for them and the biggest sign of that is if someone can Tinley does it time the chances are. It's working, and that's something that you should look at because all of us have been in the field for too long. We have blindsided. We are blind has the wrong word, but it's like we have blinders on. We do certain tactics. We've been doing for years. It works and a lot of times when people have always you check out this or this works well, we're on. That won't work. You Know Oh, giving a book away and just charging them for shipping. How's that GONNA? Make me money, but then when you open your eyes to other people who are starting off and seeing what's working for them, it will breathe new life into. Into your own marketing campaigns and for me. Some of those things were webinars. You can make money from webinars. I never thought you can also make money from three book funnels. I never thought about upsells in downhills or checkout bumps, and these concepts set talking about I've learned from other people who were marketing gurus, but when you think about it allowed me to fine-tune my average order, value or lifetime value of my customer, which allows me to spend more, Seo or content, marketing, or facebook ads or whatever it may be. The other thing I'll I'll just add a couple more tactical point share I think when you look at. Again the best Internet marketers I've hung out with D-. Often challenge you and they'll be like okay. Why don't you do things and try to ten exit? So for example, what are the biggest impact things you could do when you're running? Ads is the biggest impact driver is the creative. They're very good at cranking out creative very quickly very rapidly I'll give an example Russell Brunson. He's a very good all around marketer. When you look at him I was looking at his facebook ads. Facebook ads library the other day, and he has six hundred fifty ads running right now. He's cranking out more ads all the time. Right boom boom boom boom boom. You do not see Silicon Valley marketers typically doing that, they just they haven't been conditioned to think like that and cut it Neil's point earlier. It's you have to look at you. Know we're GONNA be talking about growth hackers. Were we talking about Black Cat Seo's? There's so much to learn from each subset I don't think you can say you have. Have a all and the worst part is you want to open up your mind because when you say Oh, I'm this kind of marketer and I don't like the other marketers scammy Blah Blah. You're closing yourself off and you're not allowing yourself to be creative. Because what if something they're doing that might not be ethical. What if he'd against flip it and make it into something? That's white hat into something that's ethical, and then you get really good results, so you had to flip your mindset and instead of. Of Thinking and being very dogmatic. You think about hey. How can I practically use this? Neil? One of the best piece of advice I got from marketing was from Ryan Deiss from digital marketer and Ryan ended up telling me Haney. You got to really check out. These affiliate marketers these copywriters. He's like you can learn a lot for them. And I remember when I was in Austin and he told me this. I'm like dude. A lot of them do unethical things that I would just never wanNA touch and. And he's like no, no. I'm not saying copying will learn from them and look at the strategies and tactics. They're using and then go prime to legitimate business. That's not doing things like horse, continuity and as icon. That's a good idea so if you can take the concept, some of these other marketers are doing and then leverage in ethical way on a real quote, Unquote long-term business. You can find new ways to girls. Yeah, repurpose, anyway that is it for today? Go to marketing school. The slash alive. That's. Our growth accelerator virtual is coming. Not An our live event is still going to happen by the way, but we've got some really cool speakers. We got Brian Deane. We have HEP from conversion xl. A bunch of other amazing people Roland Frazier confirmed to speak as well so really really good group of people and release smarts. This is GonNa make smarter which is put it that way. Okay, marking school dial slash live, and then if it looks good, felt application and Neil will reach out if it makes sense see tomorrow. We appreciate you joining us for this session of marketing, school be sure to rate review and subscribe to the show visit marketing school dot io for more resources based on today's topic as well as access to more episodes. That will help you find True Marketing Success Tax Marketing School. Dot L until next time class dismissed..
"e marketer" Discussed on CultivatED Marketer
"As guests. We'll have immediately on the show. Yeah, yeah, a couple of other. I think really fascinating ones. One is lady reading of Catherine there and he's been in this market for a long time and company is very appropriately named land job. Katherine is probably knows this market from an employment perspective better than anybody Kansas City. She's been doing it that long. She helped numerous agencies. Companies find really terrific marketing, talent and vice versa, and I think just has some very interesting and relevant things to say in terms of You mentioned networking. That was obviously. Obviously a big big push for Catherine because obviously meeting her way before we asked her. You know what what? What really does make a good candidate for these kind of jobs that she tries to help people in, and that obviously was very top of mind for her so anyway. I'm very excited about folks getting a chance to hear from Catherine because she's a person who's who's truly get into this industry and to to this area, frankly more than just about anybody else I know, and then the other one is is a colleague of mine. A you Dr Anthony Custodian who is an organizational communications group and has really done some. Groundbreaking work in the area you know what we used to call soft skills, and how important they are. Like that term during much, because what under sells it? What was the term that you use? Sort of where everybody's glad, it's not as sexy term. I guess it just kind of professional skills, but it's really. It's the things that aren't necessarily the nuts and bolts of your job. Right so it's the. How do you work well team? How do you work well in remote settings out it after this where where you're with your teammates? But maybe not everybody's there at the same time, and just all the various challenges that come with the the working communications world, today's Day and age, and so energy is going to talk a lot about that, and and just again sort of what's important, and she has a terrific series that I know we'll let people know about as well where they. They had access some for information, so yeah, I, think those are all three great examples of the kind of people that we want to have on no question about it, and and and the ability to to get a chance to sit down with some of the business communicators summit was very fortunate for us. You know certainly fortunate for us, and Andy had used another. This may be a tease for that episode. She had used another term other than soft skills, and I remember wanting to file that away in my memory bank so I'm excited myself to listen. To to that episode to think about some some other term than soft skills, it seemed more appropriate. It's kind of like record everything. There's too many good nuggets, yeah! And our and at our advanced ages right, it's it's getting harder to file those away. Although it's kind of like social distancing I heard somebody on MPR the other day. Call in, and said I really don't like this term social distancing 'cause she said. We probably need social connection at this point. More than you know. so can we call it? phys distancing biological distancing caught something else other than social distancing you, and I are having a nice healthy conversation right now, right so. Even the same room, yeah! That's definitely as we said interesting. One thing I'm glad you mentioned this. You were talking about your background. Because I think people may be wondering what this. Is this right for me? In terms of another resource for professional realm of you mentioned your experiences now, being an an independent smaller business owner in the marketing space and you know I. think that's we. We tend to think that you can't. The city is a fantastic small business town, and certainly that is true for market. You know you and I. Both Know People that have hung out their own shingles. We like to say and more often than not those people. The Kansas City community are very very successful marketing space. You know I talked to many more of them say no more more business than I know what to do with and said GM struggling right. So I think that's important. Important because you know a lot of times that can be a bit of a forgotten audience. You're working for yourself or have your own company. You don't have access to a large H. Organizational Development. Kinda organization. That's going to you know. Have you you lots of resources at work? You don't have a budget to send yourself to conferences all over the world etc, and so. I think it's important for those of us. Who are in that space in Kansas? City to to do you know that we do know where some of these opportunities are and just get a chance to understand how we can develop ourselves professionally, even if we're I, say kind of on around our shingle out. Known. It's extremely important in how how forgetful I am of my own lot life right so yeah, and it's not anything that we anticipate going away anytime soon. As a trend is the the notion of the GIG economy, and the workforce is transitioning into two more that model. You know there may be some incidents like the one we're in currently will. It'll be interesting to see how things play out. Because one of the folks that are really struggling in are GONNA be small business owners in some regard the the impact. That'll be had there, but you know I think the the trendline prior to to what we saw what we've been saying. It certainly been that. That's the kind of audience that's going to continue to grow so now I appreciate you appreciate bringing that up the other thing I appreciate you. Bringing up was Catherine. So you're talking about you know Catherine and her her ability to share. She ended up being the she ended up introducing me at the last BCSM IT I. Don't know if you knew that or not. You came, you came under. Came into see my talk. And she introduced being such a way that I told her that I want her to get my eulogy like I just WanNa be around Katherine all the time quite frankly because I was I was reading the face from from near embarrassment, her introduction was so glowing I. I did I told her I said I said you need to give a eulogy apathetic, my wife now if I happen to go early, so yeah. So those are three immediate guests, and then we we could probably have. That's the kind of caliber of the guests that we're GONNA. Find in in all of those different lanes whether you said it's kind of an independent marketer. It could be a CMO at a major corporation somebody in the agency world. Those are the kinds of the guests that we're anticipating bringing. Bringing any anything else, you might add to that. Yeah, no, I think that there's a there's a lot of interest in in the space, no question about it and the other thing I think that's so unique for this show, and and frankly this market is that you know it's just Kinda Kansas. City mentality of wanting to give back right I mean. You know I'm not talking to anybody. Is You and I talked about you know watching this show? That hasn't said. Wow that sounds fascinating. And then as we begun to approach potential. Guess, we haven't had anybody say. Oh, you know that's time to that. And that's not interesting or appealing. You know everybody to a person and said No. No, this is this is important. It's important for you know younger marketers, and for marketers whoever my be to understand what's available in this market and frankly some of the great work. That's been done here so I think that we're in. For a really good place to be able to get the time of the year and the attention of people that legitimately want to see marketers around succeeded so gosh, that's pretty good value proposition as far as. Your, that value proposition is definitely there I'm also looking looking forward to having some of these marketers who will challenge the status quo like you said, inspire us through some of these case, studies make us think, and then ultimately I think we're probably going to have a few laughs along the way considering that. We are talking about professional development and will likely talk about some.
"e marketer" Discussed on Side Hustle School
"For yourself find out how Japanese tea ceremony influence the engineering car window. How the sound of an engine is tuned like a musical composition to elicit emotions how Understanding Samurai warriors is led to a suspension innovation. Gladwin learns that no detail is left behind and the car company can learn more about cars by studying people follow. Guo on his journey starting march fifth wherever you like to listen in visit. Lexus DOT com slash curiosity for more stories like these. Hello Hello this is Chris Gil about your host for school. Bring you different stories. Case studies question and answers updates from our listeners. All about finding a way to make money without quitting your job sometimes making money before quitting your job sometimes continuing to work your day job also bringing in money on the side whatever it looks like for you. This is all about busy people who want to invest in themselves right. Because everybody's busy out there. But yet some people find a way to not just think about the short-term not just think about what am I busy with today but how am I gonNa do something today. That's going to help me have a better future. Well I guess you know in the future which could be tomorrow. It could be another day in the future all right today. I've got a story for you. The digital marketer featured in this story learned a valuable lesson in that lesson. Was THAT OFFERING FREE. Information won't cost you a customer or at least it doesn't necessarily have to cost you a customer in fact it will probably help. So what does that mean? Often say that value this word this always thrown around value simply means helping people. How can you help people? How can you then turn them into paying customers to two part process so it's not only about helping people get to help people and then convert them so it's a two part process that will consider in the story Also what kind of information do you offer in how much I'll have a few comments on that? At the end of the episode the stories coming up after this shutout to our sponsor the most important time is right. Now if you've got a small business side Hustle p produce your own podcast. Whatever it is you do. These moments happen all the time. They're happening right now. Having a business card that shows how professional you are in your pocket. Ready to hand out is the first step to making something happened. This wants you to be able to own the now in east situation. Which is wireless nurse will get free shipping on all business cards. Any style inequality just go to print dot com and enter Promo Code Hustle for free shipping on all business cards any style inequality let time offer owned the now at vistaprint. Dot Com Promo Code Hustle. Jacob Rattler was just twenty one years old. I became disillusioned with his. He worked as a digital marketing specialist. Creating campaigns for clients would bring them leads and increase sales. He was good at it producing significant revenue for his employer but his thirty thousand dollars. A year salary was paltry compared to the value was providing. Despite his best efforts he had no luck negotiating a race. Every day was a struggle and he soon came to the conclusion that his job was a dead end in an attempt to boost his income and keep his sanity. Jacob decided to try freelancing on the side. He was confident in his abilities. Knew he could do a good job if he found clients of his own. Unlike the types of marketing campaigns he performed at work. He kept the search for his first client. Very simple he simply put out the work with his personal connections asking if anyone knew of a small business looking for marketing support in no time at all he arranged disperse meeting with a potential client. Not Bad for zero dollar marketing. Spend Jacob met with the client but very intentionally. He didn't sell to them right away instead he offered help. He shared his experience and gave away his knowledge in the end he was able to convert that. I lead into a paying customer by providing them value before he extracted any for himself. He also learned a valuable lesson offering free. Information won't cost you a customer. In fact it will probably help is sentiment Jacob carried with him as his side hustle mature after signing that client. He indulged in a mild celebration buying drinks for a few friends but he didn't spend all the money instead. He put most of it into a dedicated bank account. And by the way quick side note. We'll talk about bank accounts and saving money for taxes et CETERA. In next week's classroom episode. Lots of exciting stuff. There with one customer landed a lot of people might try to land another sale quickly but not Jacob. He wanted to make sure he could actually do a job for this. When I came up with a marketing plan that involved different channels like social media pay traffic and even direct mail from there the plan involved converting those leads into customers and eventually converting those customers into advocates people who had referred more business to him this method of completing excellent work and utilizing referrals quickly spiraled out bringing in more and more business in fact it worked so well that over the next three months checkup earning enough to eclipse the salary. He was making it his job so he did. What many people dream of doing one day required that job and went out on his own over the coming months Jacob another valuable lesson having one good month doesn't mean the next one will be great. Some months he'd make thousands of dollars and the next might drop to less than he was earning at the low paying job. New offering services was part of the problem with the service. He'd only be paid for the work he was doing. He then devised a way to bundle his services into packages. Instead of charging per hour he offered a set list of marketing tasks to bite it into either a one off or monthly package is had the almost immediate effect of stabilizing income. So he knew what would be coming in with more regularity. It also allowed him to better gauge what he could spend on growing the business. Most of the money went to testing the same marketing channels. He would recommend to clients for him. He found the most positive effect with direct mail. Perhaps a surprise considering the tech savvy nature of what he does and strategic partnerships for example he recently partnered with the commercial real estate agent to host a Webinar. The focus was around improving email marketing and it was broadcast to over four thousand real estate brokers while the exposure alone was good. Jacob recognized that brokers often don't have time to fully execute a high quality marketing campaign so he organized the weapon art to provide information education about what was possible and then invited the brokers to work with him to help make campaigns. Come to life immediately. Got Several appointments as the leads kept on coming. Jacob built an official website for his business and registered under ASHVILLE MARKETER DOT COM. Something he hadn't even bothered with in the beginning. He's now bringing in around ten thousand dollars a month so he organized a weapon art to provide information and education about what was possible and then invited the brokers to work with him to help make their campaigns. Come to life immediately. Got Several appointments as the leads kept on coming. Shaka built an official website for his business and registered it under ASHVILLE MARKETER DOT com. Something he hadn't even bothered with the beginning he's now bringing in around ten thousand dollars a month. Okay let's look at this question. What kind of free information do you offer in how much you accept this principle? That offering free information isn't going to cost you a customer. It's actually going to build value. Well what kind of free information do you offer now? I think what you do. Is You basically offer? All the information he information but you charged for implementation. And that's exactly what Jacob did here with the Webinar. For example the Webinar for the real estate brokers presumably he didn't hold back he shared. You know whatever people wanted to know but then of course. It's a lot of work to actually make this happen. It's one thing to learn about email marketing. It's another thing to go and implement an extensive campaign so in this kind of service business. You're not holding back necessarily but obviously to do all the work. That's what they're going to need to pay to become a client right so you offer all the information you charge for implementation and in this field in particular digital marketing if someone can really provide the results that they promise whatever their fee is can be well worth it now that said It's still a bit of a wild west out. There and a lot of money is wasted. Okay so you want to be careful. Be careful and just invest slowly. If you're working with somebody who promises these kinds of things? I sometimes wonder why if some digital marketers are so good at bringing in leads and sales. Why don't they do it more for their own business? Aside from the business that helps people bring in leads and sales so no doubt it can be helpful but for your business. You WanNa make sure that you have your on the pulse of whatever's happening you don't want to just turn everything over to somebody and then stop paying attention. It's really important for you to be mindful in know exactly what's going on all right. So a cautionary tip there but again. Great Story congratulations to Jacob and listeners. Inspirations good inspiration with action is so much better. Today's show notes arts school dot com slash eleven eighty four. One one eight four. If you've got a comment or question for the show just come to a little school dot com slash questions. Thanks so much back again tomorrow. Be Sure you're subscribed. This is Chris. Calabro for side-hustle.
"e marketer" Discussed on The HUMP!
"Hello Marketers this is Brent Bowen and my colleague and Friend Matt Tidwell will join US each episode as we're thrilled to bring you cultivated marketer. It's a new podcast dedicated to showcasing the people organizations and ideas that the benefits of continual professional development an profile talent and opportunity available within the new mid west of Kansas City and beyond each episode. We'll share professional development opportunities in Kansas City marketing. Communications talking to a van organizers speakers and more we'll also illuminate the award winning and noteworthy work being done in Kansas City featuring case studies of current impasse globally recognized campaigns so we'll chat with the professionals producing that work gleaning. What it takes to demonstrate continued vibrancy within the industry? You can count on plenty of talk about the skills required to succeed not only in today's marketing climate but also the future and all with the DASHA humor that trial and error and continual learning inevitably reveal remember to rate review and subscribed cultivated. Marketer on Apple podcasts spotify or your favorite podcast platform a garden of opportunity grows with cultivated marketer..
"e marketer" Discussed on CultivatED Marketer
"Hello marketers. This is Brent Bowen and my colleague and Friend Matt Tidwell will join US each episode as we're thrilled to bring you cultivated marketer. It's a new podcast dedicated to showcasing the people, organizations and ideas that. The benefits of continual professional development. An profile, talent and opportunity available within the new midwest of Kansas, city and beyond. Each episode we'll share professional development opportunities in Kansas, city marketing communications talking to event, organizers, speakers, and more won't also illuminate the award winning and noteworthy work being done in Kansas City. Featuring case, studies of current impasse globally recognized campaigns, so we'll chat with the professionals producing that work gleaning what it takes to demonstrate continued vibrancy within the industry. You can count on plenty of talk about the skills required to succeed not only in today's marketing climate. But also the future. And all with the of humor that trial and error and continual learning inevitably reveal. Remember to rate review and subscribed cultivated marketer. On Apple podcasts spotify or your favorite podcast platform. A Garden of opportunity grows with cultivated marketer..
"e marketer" Discussed on Mediacurrent Open Waters Podcast
"Marketer <Speech_Male> <Speech_Male> I hear <Speech_Male> you talk. And i'm sold <Speech_Male> on gas. Be worse <Speech_Male> some of the things that <Speech_Male> i should take <Speech_Male> consideration <Speech_Male> before embarking on <Silence> a gospel <SpeakerChange> project <Speech_Female> <Advertisement> so <Speech_Female> for the marketer. <Speech_Female> It's <Speech_Female> not going to be <Speech_Female> really <Speech_Female> easy for the marketer <Speech_Female> to just get started <Speech_Female> with gatsby because <Speech_Female> it's still a developer <Speech_Female> tool so <Speech_Female> <SpeakerChange> there isn't <Silence> <Advertisement> necessarily <Speech_Female> <Advertisement> <Speech_Female> meaning <Speech_Female> a lot of meaning <Speech_Female> for the marketer <Speech_Female> in going to gas <Speech_Female> just dot com and <Speech_Female> like starting with <Speech_Female> a free trial site <Speech_Female> 'cause they'll <Speech_Female> still need a developer <Speech_Female> to build the site for <Speech_Female> them. So <Speech_Female> i would say <Speech_Female> the first thing <Speech_Female> that marketers should do <Speech_Female> if you know <Speech_Female> you're looking for a <Speech_Female> website rebuild <Speech_Female> or to a <Speech_Female> report is <Speech_Female> to talk with your developer <Speech_Female> team <SpeakerChange> and <Speech_Female> ask them to check out <Speech_Female> gots we if they <Silence> haven't heard of it already <Speech_Female> <Speech_Female> We <Speech_Female> do have <Speech_Female> resources <Speech_Female> and <Speech_Female> and case studies <Speech_Female> on our blog <Speech_Female> which is at gas. Bjs <Speech_Female> dot org. <Speech_Female> You can go <Speech_Female> there and see <Speech_Female> Other <Speech_Female> companies and developers <Speech_Female> and marketers talking <Speech_Female> about gatsby <SpeakerChange> in <Speech_Female> <Advertisement> how they <Speech_Female> <Speech_Female> Built <Speech_Female> i guess besides <Speech_Female> and then work You can go <Speech_Female> there and see <Speech_Female> Other <Speech_Female> companies and developers <Speech_Female> and marketers talking <Speech_Female> about gatsby <SpeakerChange> in <Speech_Female> <Advertisement> how they <Speech_Female> <Speech_Female> Built <Speech_Female> i guess besides <Speech_Female> and then work with their marketing <Speech_Female> team <Speech_Female> With that site. <Speech_Female> And <Speech_Female> so i think those would be great <Speech_Female> resources and we <Speech_Female> also have <Speech_Female> Just a <Speech_Female> one page summary <Speech_Female> of gatsby for <Speech_Female> the marketer <Speech_Female> that talks <Speech_Female> about the benefits <Speech_Female> of using sp <Speech_Female> such as <Speech_Female> for search engine optimization <Speech_Female> fast <Speech_Female> websites <Speech_Female> <Speech_Female> more secure websites <Speech_Female> and that <Speech_Female> type of thing <Speech_Female> <Speech_Female> And so really. <Speech_Female> The first <Speech_Female> first thing is make <Speech_Female> sure you <Speech_Female> just learn <Speech_Female> more on the blog and <Speech_Female> then talk to your deaf <Speech_Female> team about using <Speech_Female> gatsby <Speech_Female> For a website <Speech_Female> build and <Speech_Female> a great way to start for marketers <Speech_Female> is <Speech_Female> so many times <Speech_Female> marketers will have <Speech_Female> <Speech_Female> <Advertisement> Bike a <Speech_Female> simple <Speech_Female> landing page <Speech_Female> that they'll want built <Speech_Female> out or <Speech_Female> maybe they're doing <Speech_Female> A product release <Speech_Female> in the special <Speech_Female> website for that <Speech_Female> smaller <Speech_Female> sites. And <Speech_Female> that's a great <Speech_Female> way to do a proof <Speech_Female> of concept with gatsby <Speech_Female> us <Speech_Female> got sued for that. Lend <Speech_Female> new page for that <Speech_Female> site and <Speech_Female> <SpeakerChange> see <Silence> how it goes <Speech_Male> <Speech_Male> <Speech_Male> excellent. Thank <Speech_Male> you so much that we <Speech_Male> want to thank you for taking the time. <Speech_Male> Margaret obese is scheduled <Speech_Male> to join us and <Speech_Male> talk about gasping <Speech_Male> for marketers <Speech_Male> and how <Speech_Male> that could benefit them. <Speech_Male> Good luck with <Speech_Male> all the new future. <Silence> Study coming out from espy. <Silence> <Advertisement> <Speech_Female> <SpeakerChange> Thank you so <Silence> much. Thanks for having <Speech_Male> me. <Speech_Male> That's it for today show. <Speech_Male> Thanks for joining us. <Speech_Male> If you're looking for more <Speech_Male> useful tips technical <Speech_Male> takeaways and creative <Speech_Male> insights <Speech_Male> visit media current <Speech_Male> dot com slash. Podcast <Speech_Male> for more episodes <Speech_Male> and to subscribe <Speech_Male> to our newsletter. <Speech_Music_Male> <SpeakerChange> Thanks for <Speech_Music_Male> plane
"e marketer" Discussed on Mediacurrent Open Waters Podcast
"That's <Speech_Female> <Speech_Music_Female> <Silence> <SpeakerChange> <Speech_Male> <Advertisement> <Speech_Female> pulling it from <Speech_Female> google spreadsheet because <Speech_Female> you wanna list <Speech_Female> of a bunch of events <Speech_Music_Female> that you're attending <Speech_Female> that year <Speech_Female> and <Speech_Female> or maybe there's another <Speech_Female> data source <Speech_Female> that you wanna bring in <Speech_Female> like <Speech_Female> Wordpress <Speech_Female> it for your blog <Speech_Female> for example <Speech_Female> so with gatsby <Speech_Female> you can have all <Speech_Female> these different data <Speech_Female> sources or <Speech_Female> content sources <Speech_Female> and <Speech_Female> then you could just <Speech_Female> give me will pull it <Speech_Female> all in <Speech_Female> to deliver. <Speech_Female> Serve your website <Speech_Female> <Speech_Female> Unless we're we're <Speech_Female> kind of talking about with <Speech_Female> the content mesh <Speech_Female> is that <Speech_Female> now <Speech_Female> people are not using <Silence> or <Speech_Female> not as <Speech_Female> much using the <Speech_Female> big monolithic. Cms <Speech_Female> for everything. <Speech_Female> They're <Speech_Female> picking and choosing <Speech_Female> the best <SpeakerChange> tool for the <Silence> job <Speech_Male> us. <Speech_Male> That's pretty <Speech_Male> incredible. <Speech_Male> How the landscape <Speech_Male> has changed when it comes to <Speech_Male> see him. As an the <Speech_Male> couple's pistilli which <Speech_Male> is still pretty hot topic. <Speech_Male> So <Speech_Male> how will its gas be <Speech_Male> changing the way marketers <Speech_Male> <Speech_Male> Think <Speech_Male> about <Speech_Male> or maybe <Speech_Male> app projects. <Speech_Male> <Speech_Male> And how does this impact. <Speech_Male> <Advertisement> The realm of <Speech_Male> <Advertisement> agile <SpeakerChange> marketing. <Speech_Male> <Advertisement> <Silence> <Silence> <Speech_Female> <Speech_Female> Well agile. <Speech_Female> marketing <Speech_Female> is really really <Speech_Female> interesting. <Silence> So <Speech_Female> i have <Speech_Female> a couple of <SpeakerChange> thoughts <Speech_Female> there one <Silence> is. <Speech_Female> <SpeakerChange> <Speech_Female> The website <Speech_Female> is just so <Speech_Female> critical for <Speech_Female> most brands <Speech_Female> <Speech_Female> And the reason <Speech_Female> news is that <Speech_Female> it's your <Speech_Female> your companies <Speech_Female> face to <Speech_Female> the world <Speech_Female> <Speech_Female> Even if you're not an ecommerce <Speech_Female> site even if you're <Speech_Female> not trying to capture <Speech_Female> leads on your site <Speech_Female> it still <Speech_Female> how many <Speech_Female> or most <Speech_Female> brands present <Speech_Female> themselves to the world <Speech_Female> is like. <Speech_Female> The website is <Speech_Female> <Silence> That access point <Speech_Female> <SpeakerChange> and <Speech_Female> then it becomes even more important <Speech_Female> if you're <Silence> <Advertisement> using your website <Speech_Female> <Speech_Female> To <Speech_Female> to get revenue <Speech_Female> like ecommerce or <Speech_Female> to gather leads <Speech_Female> which a lot <Speech_Female> of saas companies <Speech_Female> do and and other companies <Speech_Female> do any <Speech_Female> improvements. <Speech_Female> You can make to <Speech_Female> your website <Speech_Female> user <Speech_Female> experience <Speech_Female> but also to <Speech_Music_Female> the website <Speech_Female> update <Speech_Female> and build experience <Speech_Female> for the marketing <Speech_Female> team <Speech_Female> is <Speech_Female> potentially going to <Silence> have just like <Speech_Female> incredible <Speech_Music_Female> <Speech_Music_Female> Impact <Speech_Female> <Speech_Female> and so <Speech_Female> you need to keep <Speech_Female> in mind. Both <Speech_Female> the user's experience <Speech_Female> the user in <Speech_Female> this case meaning the website <Speech_Female> visitor but <Speech_Female> also the marketing <Speech_Female> team and <Speech_Female> the content creators <Speech_Female> experience. <Speech_Female> So you need <Speech_Female> <Advertisement> hopefully <Speech_Female> <Advertisement> both to be a great <Speech_Music_Female> <Advertisement> experience <Speech_Female> <Advertisement> <Speech_Female> and <Speech_Female> so with the content <Speech_Female> creator and marketing team. <Speech_Female> The <Speech_Female> experience needs to be around <Silence> <Speech_Female> editing <Speech_Female> and updating <Speech_Female> publishing new content <Speech_Female> that <Speech_Female> is the important aspect <Speech_Female> that needs to <Speech_Female> be taken into consideration <Speech_Female> there <Speech_Female> and for the website <Speech_Female> visitor. Of course <Speech_Female> you know speed <Speech_Female> fast. Loading <Speech_Female> pages optimized <Speech_Female> content <Speech_Female> for search engines <Speech_Female> and that insecure <Speech_Female> and that sort <Speech_Female> of thing so <Speech_Female> the content <Speech_Female> mesh and gatsby <Speech_Female> is playing <Speech_Female> very <Speech_Female> strongly into both <Speech_Female> of those areas. <Speech_Female> And <Speech_Female> actually <Speech_Female> you know. I don't have <Speech_Female> any details to share <Speech_Female> in our specific roadmap. <Speech_Female> But i will say <Speech_Female> that we are <Speech_Female> Absolutely <Speech_Female> looking into <Speech_Female> building out <Speech_Female> of features and products <Speech_Female> for <Speech_Female> the marketing <Speech_Female> buyer for the marketing <Speech_Female> persona. <Speech_Female> And making <Speech_Female> sure that. The collaboration <Speech_Female> in <Speech_Female> building a website <Speech_Female> becomes a great <Speech_Female> experience <Speech_Female> whereas <Speech_Female> now i've been <Speech_Female> through enough website rebuilds <Speech_Female> to know that <Speech_Female> that usually is not a <Speech_Male> great experience <SpeakerChange> <Speech_Male> <Speech_Male> right <Speech_Male> so as a marketer <Speech_Male> <Speech_Male> I hear <Speech_Male> you talk. And i'm sold <Speech_Male> on gas. Be worse <Speech_Male> some of the things that <Speech_Male> i should take <Speech_Male> consideration <Speech_Male> before embarking on <Silence> a
"e marketer" Discussed on Mediacurrent Open Waters Podcast
"You can host your website on the edge on the cdn so from a user's perspective the website visitor types in their eurorail. It goes to the cdn where the website is already built and ready to be served and then comes back and you. You see the website in your browser. So that's a very simple explanation of what's going on there with gatsby but it makes it so that the site eight can scale. Because you're not having to go out and like the browser doesn't have to pull it from the server for example it's just kind of hosted on the edge ready to go prebuilt And it ends up being incredibly fast. One example is. I was just on a plane flight and you know wi fi on a plane is never really great quality. It's always going out super slow. And i was trying to access a couple of different websites that couldn't get an and i went to the gas be website at it loads right away. That was the only site i could get to load was gatsby website so that is also impactful because for people that may not have the latest cell phone smartphone may not have you know the the fastest internet connection may live in an area of the world that doesn't have the You know the super speed that maybe some of us get spoiled with that's meaningful to them. 'cause maybe the only sites that they can access easily are sites that are similar to gatsby or built with Gatsby type that is i mean. There's just so much the gatsby does just to help help. Help make this possible I was there's a blog post that was written. I think about a year ago.
"e marketer" Discussed on Mediacurrent Open Waters Podcast
"Dot com. And it's a large enterprise type side and we saw a big increase as far as the once. You're on the site and you you're talking about that pre fetching where the second page you go to. The third page ago to is feels so much faster. It's it's just the whole side just feels a lot faster than traditional site and gaspar. Does this Another thing with images to where the like a shadow of the image will load first and then of course the full like high resolution will load later but the reason. That's great is that you know we've all had the annoying experience where especially on your phone. You're trying to read something and an image at the top finally load. Maybe even like five seconds after on the page and bumps all the text down. That's really annoying and so with gatsby. The way gas treats images is great. Because it'll load that kind of placeholder for the image and it kind of looks like a shadow so there is some definition there you get the essence of the image but then the full hi rez detail can know a little bit later so it still has a really nice experience for that site visitor. Yeah playing with gatsby. Images has always been fun. So we'd mentioned mag mutual you mentioned mediocre dot com. What are some other notable brands that are using gets gatsby. Sure nike's using gatsby. So they have. They did their site. Just do it. I think it's nike dot. Just do it dot com and so they built that with with gatsby. That was the their campaign with colin kaepernick that they did last year and I believe they've done other gas beside since that time as well. So that's exciting to see We're doing a webinar. This week with a nonprofit company called starlight and although not a huge brand yet beggar really compelling story about how they're using content. Fold gatsby nullified together Which is a very Popular and powerful combination And so that they will be talking about how they set up their content modules. And how they're making it a lot easier for the marketer to go in create the pages that they need because that's kind of one one struggle or tension that sometimes happens between a marketing team and a development team is that The marketing team wants to be as self sufficient as possible. But you know usually you. You a marketer doesn't code like they're great at writing content that's what they're great news. It necessarily you know.
"e marketer" Discussed on Mediacurrent Open Waters Podcast
"One thing kyle talks about. Is that when he developed gatsby. He wanted to make doing the best thing. The easy thing so in other words you bill gates means such way that it makes it difficult to make a poor performing website. You'd have to work really hard to make a poor website with gats eke just because there's so much performance out of the box that comes with it Since we're kind of. I'm a marketer. And i will say right now gatsby If you're building with gatsby that's really a developer tool at right now Do you need to understand. You know basics of coding but we do have features for the marketer like preview for example because once you have your website built or you're updating pages or the website build is a process then of course the content creators marketers. Play a big role there in You know working out what the content is going to say and how the images should be laid out and that sort of thing so linda what would you say are the benefits that gatsby brings for large scale. Enterprise web teams and on the types of teams. What what's most attractive to marketers in the it managers folks that are responsible for the website. sure so for large scale websites. We actually have a couple of great case studies. We've done recently. One is with impossible. Foods they're gonna that hot new company that makes vegetarian hamburgers And they have a against the website so the things that i've heard larger enterprises enjoying about got speed is that you still get that blazing fast speed for your website. Nobody wants to go to a website and it takes five seconds to load a page. That's not a great experience for anybody. and especially for ecommerce sites. That will literally cost you money. So for every second it takes page load. You're going to lose more sales more revenue because people will bounce from the site So that's one of the main benefits. I hear from larger companies or companies like e commerce sites that are trying to make money on the web They have to have the optimize site. It needs to be fast It needs to be very interactive. So it's not just fast from the initial page load. But it's fast as you're navigating between pages because that's does what you could call pref- etching it kind of sees where the user is on the page at a pre loads the links Depending on where are in the page and what we anticipate the user will do next. So it's really becomes the seamless experience for the user that site visitor Which then of course market is really care about because we always have the customer or the user experience in mind we we just recently launched a project i'm gatsby magnet.
"e marketer" Discussed on Mediacurrent Open Waters Podcast
"Is bob captured the folks and mario hernandez it'll be building their nets people of the internet. The episode we will be talking with linda watkins. Currently linda is senior director of marketing. At gatsby a modern website framework that creates blazing fast secure instantly scalable websites She saw sought after for her marketing expertise and frequently consults with larger brands. Worldwide first and foremost user practitioner that enjoy sharing knowledge and experience by engaging with marketers and technologists. She lives in san francisco in the bay area. Or in san francisco itself in the bay area to south san francisco. Yeah i grew up in san francisco. That's why i love going there anyway. It a free time. She plays flute with the bay area rainbow symphony and enjoys netflix documentaries. Welcome to the show they kill. Thanks for having me our things. In the bay area they are beautiful and sunny and the rest of the country is cold. So i'm happy to be here. It's even. I'm wearing sweater in new mexico's well. So oh wow yeah. Definitely one of those one of those cold. Snap days so to start off. The sodas we always do our guest who are project pick. So what is your project for us. Yes gase preview and that definitely plays into the market is care about Gatsby preview is a way for cutting creators marketers. Anybody working on the website to view the changes that they make two pages on their site before it goes live. So it's really great because you'll be able to see all of the content changes in context And that gives you and your marketing team confidence before you actually publish page You can even see how the new header and of looks on the page layout if you move a An image around. Or if you rearrange text on all of that updated live on this real time preview so it's very useful for these content creators as you're getting page is updated or launching a new website. We've we've seen previews of that. Previous of the preview at as people in the know may know or may not know me. It occurred dot. Com is on gatsby itself with drew pool in the back end..