35 Burst results for "Duke University"
Dan Ariely on How To Win Big by Betting on Human Capital
"We're going to be speaking with den orioli his famous behavioral economist at duke university and he is also the co founder of a firm called irrational capital. This formed five years ago. And it pursues the idea of looking at a company's human capital factor as a as something that could drive out in an investment to. I don't even know. The human capital factor is. But i'm excited to hear Dan talk about it and what he's learned in five years dan. Thank you so much for coming on odd. Lots my pleasure to be here. Well first of all. I love the name irrational. I love the name irrational capital. It's perfect but i'm curious. What is the founding story of this the funding stories. I'm a university professor. I do research on few things but among them human motivation and in my academic career. I've from time to time. I go to company and i change things around by change bonuses. I tried to increase productivity. Tried to get people to care more about work in my my experience has been. It's always been very easy to come and improve what people do in increasing evasion because most companies. Just don't think about this very carefully if you think about age ourem. Hr is usually a function that is about legal issues in. I don't know training modules. Yeah but but it's not really a function that says let's just get the best out of people just think about. How do we motivate people. How do we get people to come happy to work. So i've been doing this for a long time and it's it's easy to do and it's it's it's helpful but when i met david my partner me whether i think that we could also look at something broader the consent of one company to time whether there's some way to look at companies see how they treat their employees how the employees feel about the company. And whether this could predict stock region. And i said i don't know what the answer. I don't know this the standard answer but we can try it out so we went on the hunt for data to see whether this hypothesis would albano not and it turns out it holds very
"duke university" Discussed on Scientific Sense
"Mike yesterday's Who's of psychology neuroscience. At duke university is lap studies new mechanisms like cool director. Actions compatibly hijo. Thanks for having yes. Thanks for doing this to start one of one of your papers. Twenty fifteen story purpose in behavior In which you say dominant the dominant paradigm in the study of behavior today is leaner causation. Paradigm this debut saying inspired by classical physics assumes that causes precede effects. ed that became Is caused by antecedent evens inside and outside autism and that you stage his goals and purposes can possibly cause behavior. Yes this sounds very familiar Not totally in physics and is a little bit about a similar thing going on corporate finance business decision making and so on But but i want to get to euroscience science. I and so so it seems like we have had this this idea right sort of input output mechanism and. That's how things work in the rain. yes i believe. That's been the dominant assumption in neuroscience while it's really a legacy of the reflects our tradition and a neuroscientist itself. I would say that one of the most influential people early Neuro-scientists was sherrington. Who really pioneered the studied of this kind of input. Output analysis using simplified reduced a so-called preparations on which he moved the influence of the brain and reflects a reflexive mechanisms mechanism in dogs. So yeah i think these days. Most neuroscientists probably don't believe that they're operating under the assumption of the sort of input output or stimulus response mechanism but in reality. I would argue that in fact know pretty much. Follow the same paradigm though it. I i always wanted some of the ones that i do. Not give swing tangent cut science world. The i'd think we have it completely wrong so the digital computers we have this deep learning networks that is fundamentally digital. But we don't we don't really have. I don't think the brain works anything like that raid. Yeah exactly in fact. The turing machine is a good example of input output system And it's really the opposite of what i regard as the the control organization or negative feedback control loop that is the basic building block of living organisms so You know so digital. Computers are in my opinion anti biological. And but that's not to say that they cannot be used to model certain aspects of biological function. I think they're actually very powerful machines..
How Mental Floss Evolved Over Its 20-Year History
"Hair. Thanks for joining us. Thank you so much for having me. So you're the editor in chief of mental floss. Can we start with giving listeners. A little bit of context as to what mental floss is. It started as a print magazine right. Yes it actually was founded in a duke university dorm in two thousand one by two college students and Since then it has evolved into a website for curious minds where you can basically find You know answers to life's big questions or really fun and strange facts or interesting stories that you didn't know you needed to know And since we started the website has been visited by a billion people which is wild. So tell me a little more content focus so like it's it's not. It's not a newsy type magazine. A lot of its content is very evergreen. How would you describe like from land like an elevator. Pitch have what. What kind of world view is yes. So basically we are looking as you said kind of evergreen stuff were not You know we do cover like newsy stories but there are version of newsy stories. They're quirky they're interesting So we're not part of that news rat race which is nice because i do think people kind of look at mental floss as a bit of an escape from that And you know we're focusing on like weird historical stories and You know fun facts and and things of that nature. Speaking of fun facts. I i read that Mental floss print magazine made a cameo on friends. It did. it's actually been. I think it was on friends twice And it's been on a bunch of other tv shows including the oa and the magicians so Yeah for whatever reason. We've got fans in hollywood wishes which is nice.
Self-Driving Cars Might Never Be Able to Drive Themselves
"This week. The california dmv said it's reviewing whether tesla is telling people that it's cars are self driving when legally speaking they're not this follows. Fatal crashes that may have involved. It's autopilot feature tesla advertises a quote full. Self-driving upgrade option. One guy has been busted tesla's multiple times for reckless driving. He hangs out in the backseat and steers with his feet. Meanwhile no cars are actually fully. Self-driving yet missy cummings. The director of the humans autonomy lab at duke university says the so called deep learning. That cars need to see the road around them. doesn't actually learn. I can show a convolution. Neural net a million images of a stop sign and it will learn what a stop sign is from those images but if it sees a stop sign that doesn't match exactly those images then it can't recognize it and this is a huge problem because if a strand of kudzu leaves starts to grow across just the top twenty percent of a stop sign that is enough to make the algorithm be dumb and it doesn't recognize it because it's never seen a stop sign with one stranded kudzu leaves across it.
Steve Wilson from QCode Media
"We should do is just let steve tells about q code beginning and then we'll drag him back to premium podcasting topic. So why don't you give us the four one one on what you're doing over your code. What will share. Thanks guys So yeah i code I'm chief strategy. Officer code really specializes in immersive scripted. Fiction podcast so these are fully sound design scripted shows that often have you know amazing stories ayla celebrity talent and are produced in a really high technical level We mix master at dolby. Atmos and do some really cool things in the audio for listeners. Who haven't experienced fiction before these are shows that kind of hearkens back to the old radio days You know war. The world's is an apt analogy to what people are familiar with. But rather than using the sort of old techniques of production coconuts and wash words and those kinds of things. These are producer really high level and an amazing listening experience. Something that really is a great addition to everyone's like diverse podcast listening experience actions in trying to do something a little bit different. You know prior to joining code. I spent a long time at apple. where i did editorial partner relations and marketing on apple podcasts. Before that i actually still worked in podcasts but in apple's education group where i worked on. It jew which was a you know an educational podcasting platform with college courses and lectures and those kinds of things as well. That's all been folded into the apple. Podcasts platform now that the whole educational side. I mean how important i- i'm just curious. How important is the educational side to to apple. As far as working with the universities. I know back then. They're working pretty closely with like stanford and a lot of the big big colleges. Is that still going on you. Know yeah i mean look. I wanted to obviously be really careful and all of our conversation to make it clear like i'm not. I'm not speaking on apple behalf. And so i ask How important is it. It's it's hard for me. Sort of provide that kind of answer. But you know what. I would just say as you know what was exciting about. It you in the project that they had there it was. It was a project that really saw the opportunity and mobile learning the very early days. So this this project started back in two thousand and six. I wanna say it was not too long after podcasting itself really started and it was the result of you know apple and duke university thinking about how the ipod the original ipod could be used in mobile learning.
Nonprofit newsrooms turn rivalry into revenue stream
"Chrissy back is the managing editor of the chronicle at duke university and erica. Peril is the general manager at the daily tar heel at the university of north carolina. They're newsrooms teamed up to create the rivalry challenge around the annual duke. Unc basketball game. They were able to turn it into a revenue maker for both nonprofit newsrooms. They wrote about it for api's better news initiative and they're here today to talk about it krissy and erica. Welcome to better. News aims for happiness. We're excited to be here. Thank you so first of all. Tell me a little bit about yourselves. How did you get interested in journalism. And and how you ended up at your current roles into respective colleges chrissy. Why don't you go first. Well i actually started the daily turkey alami. Unc grad and. I worked on the job as the student. And actually erica was the student editor when i came back to be the director so i've always been on the business side and i love my experience in college so much that i took my j. school degree and i stayed in college media so eleven years at the daily tar heel a few other things in between. But i've been here duke at the chronicle for twelve years. Now how about you orca. Well as chrissy said. I was a student editor at the daily tar heel. During my undergraduate days it was a transformative experience for me in terms of journalism. In that kind of being my calling. I spent about ten years as a reporter mostly at the charlotte observer covering local news and then came back about ten years later to the daily tar heel as the newsroom adviser much like christie was saying i really wanted to give more students kind of the experience and the opportunities that i had a student. And that's what appealed to me about becoming a professional staff member in college media. I spent nine years as the newsroom adviser. Mostly focusing on newsroom. The last three and a half years. I've been the general manager which is a a more comprehensive role that oversees the nonprofit that publishes the daily tar heel.
Are Vaccine Passports Inevitable in the U.S.?
"The world and what they could mean on everything from personal privacy to inequity Back with us is Nida Farah Hani, the professor of law and philosophy at Duke University. Nida. You started talking in the past segment a little bit about the We talked about the inequities when it comes to privacy. But what about the inequities when it comes to communities of color? Yeah, This is an area that I'm particularly concerned about. So you know, First we've seen in this country that the minority populations have been hit the hardest by the pandemic, and that's true economically as well as in terms of health consequences. On bats, you know, due to traditional inequities and access to health care and access to adequate health care, But it also, you know, suggest, uh, a difference in their ability to do things like work remotely Stay home. They've been in in the firing line of the greatest risk. So now these individuals Who could have been prioritized for access to vaccines and certainly the World Health Organization and the CDC made that recommendation. States haven't done so and so they're not getting early access to the vaccines, which means that the people who have been the hardest hit by the pandemic or not the ones who are already vaccinated or likely to get vaccinated soon. Result is if they're the ones who were excluded from being able to go to restaurants from getting jobs from being able to participate in this society. You see this widening gap. Some people say the thing I'm kind of the early theories were it was due to a significant public mistrust that there was a letter hesitancy to get the vaccination. But I actually think that that that narrative was a little overdone, frankly, right, Okay. And in fact, what we're seeing is It's more likely access to technology that kind of you know who you know and how you can get the vaccine apartments. A lot of people are figuring out through attack through who they know through gaming the system, how they could get early access. And that's not true in the population that's been the hardest hit. So I worry that this just means you're gonna see a new increase. And inequities and increase in the widening gap. Which means, you know, putting into place of vaccine passport is a way to gain access to goods and services and jobs means that we're just gonna continue to exacerbate the kinds of inequities that the pandemic already introduced. And we're also not requiring people to get vaccinated. So
Voting Firms Turn To Defamation Lawsuits To Counter False Claims
"And another election Cos. Smartmatic have also filed defamation lawsuits against Trump allies and pro trump media companies with more likely to come. Bill Adair runs the journalism program of Duke University and founded the fact checking website politic Fact, I think this is a completely new Way of tackling misinformation as a journalist. I am I'm a little bit nervous. The idea of using defamation lawsuits makes us a little bit concerned. In particular, he's worried defamation suits could become a weapon against journalists just doing their jobs. But in the current moment, he's come to believe they have a role to play. We need to incentivize truth and we need to de incentivize. Lying money is what matters to AH Media company. Defamation lawsuit is a big way to do that. The suits appear to be having an effect. An anchor for Newsmax walked out on a live interview with the My Pillow CEO when he started making false claims about Dominion voting machines. Can we get out of here, please? But defamation lawsuits are difficult to win. You need to show the person knew or should have known a statement was false when they made it. George Freeman spent three decades defending people against defamation lawsuits as the in house counsel for the New York Times, He says media organizations have a First Amendment right to report on what important people say, even if it may be untrue. But he says the pro trump outlets like Newsmax and away in May have crossed a legal line by amplifying and appearing to endorse obvious falsehoods. They haven't stepped back, although I don't now. Your signs that they're starting to because they're worried about liability, and I think that's a good thing. Still, Freeman thinks the strongest defamation case is against Trump's lawyer, Rudy Giuliani. He made certain accusations on TV. But then he didn't make those in court because I think he knew you would be subject to discipline and perjury if you made them an official documents, so that would seem to be pretty good evidence that he knew they were false. Yet there are reasons why defamation cases aren't filed more often. Many conspiracy theories don't target a specific person or company and the cases can take years to go through the courts, so it's likely when the next presidential election begins. These lawsuits about the 2020 election will still be grinding along.
On Mexico’s Border With U.S.,Desperation as Migrant Traffic Piles Up
"Richard Hudson, speaking out about a surge of migrants crossing the US Mexico border illegally after President Biden's reversal of former President Trump's immigration policies. Let's in telling Fox News. We've had more migrants cross our border already this year that we had all of last year, and the reason we're having this Biden border surge is because he's reversed these policies. Democrats still point the finger at former President Trump. They say he broke the immigration system. Republicans say President Biden's policies encourage the crisis. Thousands of Duke University
All Duke University undergrads must quarantine after recruitment parties
"Lock down to Key university issuing the quarantine order Saturday night for all of its undergrads because of a Corona virus outbreak caused by students who attended recruitment parties. Over the past week. There's been more than 180 positive coronavirus cases 200. Others may have been exposed in a bin order to quarantine. Duke says the undergrads will be forced to stay in place until at least March. 21st and students who live off campus will not be allowed on campus while the mass quarantine is in place, University officials saying anyone who violates the order will face suspension or removal. So Guzman Fox News. Austin
Duke University undergraduates to quarantine after recruitment parties
"Outbreak on a college campus will keep undergraduate students quarantine for at least a week. Duke University says the new infections were fueled by students who attended recruitment parties over the past week. There's been more than 180 positive coronavirus cases. 200 others may have been exposed in have been ordered to quarantine. Duke says the undergrads will be forced to stay in place until at least March. 21st Fox a Su Guzman, the school says anyone who repeatedly violates the order will face suspension or removal.
Duke University under a mandatory schoolwide quarantine amid frat party-linked coronavirus surge
"Ah Corona virus outbreak on a college campus will keep undergraduate students quarantine for at least a week. Duke University says the new infections were fueled by students who attended recruitment parties over the past week. There's been more than 180 positive coronavirus cases. 200. Others may have been exposed in a bin order to quarantine. Duke says the undergrads will be forced to stay in place until at least March, 21st Fox says to Guzman, the school says anyone who repeatedly violates the order will face suspension or
The Importance Of Diversifying Alzheimer's Research
"John. Let's talk about what alzheimer's disease as an how it's related to other forms of dementia right so dementia is an overarching term. That refers to thinking and memory problems from lots of causes including stroke or head injury. Alzheimer's is far and away. The most common cause of dementia at least in later life and it refers to the specific process where these toxic plaques and tangles build up in the brain and eventually start killing neurons. Those are the brain cells. We used to think and remember an for black americans. How much greater is their risk of developing alzheimer's or some other form of dementia. Some studies show that the risk is twice as high as it is for a white american though the exact amount still kind of in question and by the way there's also some evidence that lat next people also have a higher risk and asian americans appear to have a low risk than white americans. Okay and do. Scientists know why they're such huge disparities not fully. Some of the difference probably has to do with known risk factors for alzheimer's so health problems like heart disease. High blood pressure diabetes obesity. All of these increase a person's risk for alzheimer's and these factors are more common in black americans and they are in white americans. There's also at least one. Genetic risk factor. Okay people who have one or two copies of a gene called abeille. Four are more likely to develop alzheimer's and the four gene appears to be more common in people of african ancestry but scientists really don't understand alzheimer's very well in anyone. They've been testing all of these alzheimer's drugs for decades and really nothing has worked so research is still. Don't know whether all of these factors put together can fully explain why alzheimer's is so much more common in black americans. John that's really tough to hear. I mean you mentioned healthcare earlier. The you know that black americans have less access to care for loved ones with alzheimer's. What do we know about that. Just a couple of weeks ago. Alzheimer's association released a report on race ethnicity and alzheimer's and i talked with brain scientists. Maria correo who is now the chief science officer there. here's part of what. She told me about what they learned from a survey of people who were caring for a friend or family member with alzheimer's among nonwhite caregivers half say they've faced discrimination when navigating through the healthcare system with a top concern being the providers. Don't even listen to what they're saying. Perhaps because of their race color or ethnicity that's really frustrating and not surprisingly black americans. Were the most likely to report discrimination. Okay so we've talked about risk we've talked about care. Let's talk about research so as scientists are trying to find treatments. What can be done to make. Sure that black americans are included in that research. Several things they can change. The racial and ethnic composition of the people who do research black researchers are more likely to have ties within black communities and are more likely to make sure that studies are inclusive. Researchers can also change the racial and ethnic composition of the people who participate in research studies and they can focus on questions about why. Alzheimer's appears to act differently in people of different races. Yeah i mean. These are really good goals to have of course but our researchers getting any closer to achieving them. I've seen some encouraging signs especially when it comes to diversifying scientific studies so for example a couple of years ago researchers formed a group called the african ancestry neuro science research initiative. I spoke to one of the brain scientists involved. Dr cuff weeds rossa. He's a psychiatrist and a professor at duke university. He told me he joined the effort when he realized that his own ancestors who came from west africa had been excluded from genetic studies of brain disorders. It was clearly an immediately evident to me how much of a problem this was right because for me as one who does what we call basic research. In other words. I take the genes that are found in human gene studies and then i studied them in model organisms in other words things like mice or rats and understand how it changes other brain works. It meant that. I was studying genes. That were specifically related to onus in folks of european ancestry which would mean that cough fleet. Derosa was only studying the genes of a narrow segment of people. Which sounds pretty. messed up. If you're trying to figure out the genetic story of how. Alzheimer's affects all people like what is the scientific justification for this approach. Years ago the logic was that it would be easier to find genes responsible for brain disorders in people of european descent. The reason is that they tend to be very similar genetically to one another. The genes of people of african ancestry vary a lot more now. Technology has made genetic sequencing so widely available that you can easily study all kinds of people and scientifically you should because people with different ancestries can have genetic differences that affect their risk for diseases like alzheimer's absolutely and have scientists learned anything new about alzheimer's disease from studying it in black americans. Maybe you know that. Jean april four. That increases a person's risk of developing alzheimer's. Especially if you inherit two copies one from each of your parents so the gene is more common among black americans but it may be less risky for them. Some other genetic factors seems to protect people of african ancestry from the bad effects of a four. I spoke with dr daniel weinberger. He's a scientist at the lieber institute in baltimore. And he's also part of the african ancestry neuroscience research initiative. Here's what he told me about april four. If you inherit the risk form of that gene from both of your parents and your european ancestry that increases your likelihood of manifesting outside disease later in life about twenty fold if have african ancestry the risk from inheriting that gene from both your parents is about a fourth of what it is if you were of european ancestry so if scientists could figure out what the protective mechanism is they might be able to develop a drug. That would help protect all people who have at least one copy of the four gene and that is by the way tens of millions of people in the us alone now. That sounds really promising. But it's gonna take a lot more research right that also broadens who's being included in that research it will truly diversifying the groups of people in research studies is really challenging and scientists know. They can't do it on their own. So the african ancestry project for example has involved. People like reverend alvin hathaway. He's the pastor of union baptist church in baltimore. He told me one challenge facing scientists. Is that a lot of black. Americans are pretty skeptical about this kind of research. You know clearly when you begin to talk about The brain you begin to talk about the genome data set immediately within the community. That triggers all kinds of suspicions It triggers a lot of suspicions because There has been arguments that The caucasian brain is different from the brain of people of african descent and one of the amazing revelations that i found. Was that when you actually look at brain tissue. You can't discern difference right. Scientists propped up thinking for a long time. And you're saying the legacy of that lives on. Yes it does so john. How'd you researchers with the african ancestry project and other groups navigate that the alzheimer's association did a survey a few months ago. That found that one in five black americans would actually feel insulted. If a doctor even suggested a cognitive assessment to detect alzheimer's so of medicine has a lot of work to do to build trust with black americans and other minority groups. I talked about what that might take with. A scientist named lisa barnes. She's a professor and also a cognitive neuropsychologist at the old timers disease center in chicago. She told me she often. Here's the same comment. When she approaches groups that have been marginalized about doing a research study especially when that may take years to complete these researchers come in and they collect all these data than we never hear from you again so we we also give back so we who make sure that we go back to the community and update them on what we're finding we give their vice about how we're interpreting data. So we try to really make it a partnership between us and the community. And i think that that goes a long way and building trust and and and having them stay with us for the long haul.
"duke university" Discussed on Scientific Sense
"Mike as scott. He'll tell who's professor of psychology neuroscience light duke university listened in his lab investigates the brain mechanisms some leg economic and social decision-making but scott..
"duke university" Discussed on Scientific Sense
"Mike yesterday's custodial dove who is psychiatric behavioral sciences at duke university. He's focus on advancing or understanding of the neural and psychological mechanisms underlying human attentional processes and to be fixed on cognitive functions. belco mark. yeah thanks for doing so. I want to start birth. One of your older peepers From the ninety entitled modulation of early sensory processing human auditory cortex during auditory selective attention. You sit neural. Mcphee recorded from human subjects as it isn't selectivity to sequences of rapidly presented tones in one year while league noting tolan suffered different pitch in the opposite ear and so is he getting himself auditory stimuli. And then you're measuring what's happening in the rain. That's right that's right. yeah so we. We are trying to understand the neuro mechanisms by which we End moral mechanism by which we accomplish. mental functions such as selective attention And so we measure brain activity while they're engaged in these tasks. This particular task was meant to simulate. What's called the cocktail party. Effect Where you can be a cocktail party in this different conversations going on and you can tune selectively to one conversation and tune out the other one and This is meant to simulate that by having the stimuli coming rapidly to the two years so twenty years like one conversation and the other is is the other conversation and the the the rapidly presented stimuli are simulating in a way that we can do a lab to the two conversations to track what how are differentially processing and attended conversation versus unattended stimulus. Input subjects are instructed to do this right from the beginning some different ron say either attend to the stimuli coming into the the left ear or stimuli coming into the right ear and then what we have then as we attending to the last year. They're selectively Listening to that here that's the tended side and the other side is unattended. And then we switched we get the reverse so we can compare the same physical stimuli say stimulated the left ear the.
"duke university" Discussed on Scientific Sense
"Euro engineering at noodle modulation and it grew design and testing electrodes and stimulation techniques electrical properties of tissues and cells in competition neuroscientist. Thank you very much bill show. Yeah thanks for doing this. So i want to stop at one of your recent papers in vivo. Quantification of station neck yogurts frequency. Brock austin latte vegas nerve a use it as a growing interest in treating diseases by electrical stimulation and brock. What bill Autonomic notes of but use it as a positive studies into sadie as you. Have you have an experiment here in brats. Yeah that's right and it might be helped helpful to set a little bit of context about this concept of electrical stimulation block before we get into the details of those particular experiments. Yeah yeah the the term that people have used. I think it's it's informative is the notion of what's called bio chronic medicine rather than taking a pill you deliver electricity to the nervous system. The nervous system. That communicates with a series of electrical impulses called action. Potentials and you can buy application of small very short pulses of current produce action potentials and those action potentials look and behave just like they would normally so you can trick nervous system into thinking that that activity was generated intrinsically. Yeah got always wanted on that. Most of the asians be have is chemical but the system is electromagnetic chemical system intellectual magnetic. I guess the guest has gotten less attention. Generally speaking right. That's right and and the to converge at the end of the nerve cell where releases a chemical called neuro transmitter and that neurotransmitter is a is a chemical and it binds on the other sale and that could be another nerve sale. It could be a muscle cell to a receptor and that's what causes the action. In the second sale. So most drugs that you take bind to those receptors. Yep and what we're doing. You could almost think of it as selective drug delivery. We're using the nervous system to cause release of those transmitters. in an appropriate location to effect those same receptors. One of the big differences with a pill or pharmacology is that we can do it locally. So you don't take a pill ineffective receptors throughout your body and we can do it with a high level of time precision so you can turn the device on and off with with millisecond or second level precision and toxicology aspects Less less of an issue here..
Duke women call it quits on basketball season because of Covid
"The women's basketball team at duke university is calling it a season because of safety concerns earlier this month to members of the team tested positive. The coronavirus the men's basketball team at duke plans to keep playing
"duke university" Discussed on KFI AM 640
"At Duke University for many years right. The Rhine Institute. The Rhine Institute, which is still operating today is a not for profit organization off campus. And one of the things that JB referenced in his experiments, and he just referenced this in a footnote, But it's so monumental, and that's the kind of man he was. He was very conservative about his experiments. He could relegate something to a footnote that just was epic, and he noticed that if there were results in SP tests, usually it correlated. To a mood of hopeful expectancy in the lab, including among the test subject him or herself. So JB repeatedly found across tens of thousands of experiments that When you get results. There's usually an atmosphere of hopeful expectancy. And it seems to me that in liquid luck, those experiments were repeated, albeit you know this time in Las Vegas, but It seems to be hopeful expectancy is the trigger in the placebo response is the trigger in SP research. It seems to be the trigger and what I would call selection. So the big question for us the big question for 2021 is how do we as individuals cultivate hopeful expectancy Because that is the master key. It seems to all this Metaphysical possibility, and a lot of my work is dedicated to considering. How can we cultivate reasonable hopeful expectancy because when that's present remarkable, things occur hotter..
Major drug ring busted that fed pot, cocaine to 3 North Carolina colleges
"Instigators have broken up a drug ring on multiple college campuses in North Carolina. Timberg has the story from the USA Radio News. The next bureau federal authorities they're charging 21 individuals in connection to a distribution ring that funnel drugs onto the campuses of prominent North Carolina universities. The D, a found drug activity at frat houses on campuses of UNC Chapel Hill. Duke University and Appalachian State University. U. S attorney Matt Martin, calling on university administrators to do something they were sales going on inside these houses. Dealers set up inside these houses, poisoning fellow members of their fraternity fueling Culture. The feds estimate more than £1000 of marijuana. Several 100 kg of cocaine and other drugs were funneled onto the campus is from the USA Radio News Phoenix Bureau I'm
Fraternity Members At Three North Carolina Schools Allegedly Trafficked Over $1.5 Million In Drugs
"Trafficking rings operating on and near three North Carolina college campuses have been broken up. Federal and local authorities are calling it an astonishing drug distribute. Should ring at three North Carolina college campuses. Nearly two dozen people are facing criminal charges stemming from an investigation of drug trafficking at UNC Chapel Hill, Duke University and Appalachian State University. Investigators allege the drug trafficking involved several fraternity houses at the three schools. CBS News correspondent Jim Chris Sula had that story for us.
Duke University's Coach K questions continuing play in pandemic
"Basketball's top coaches, questions playing games during a growing cove. It 19 pandemic. Years. Cuomo's Bill Swartz, normally raucous Cameron Indoor Arena in Durham, North Carolina, was empty and quiet last night and the Duke men's basketball team lost to Illinois. Five time national championship head coach Mike She, chef Ski admitted the Blue Devils got quote their butts beat by the ally night, But then he strongly questioned why they were even playing it all. I don't think it feels right anybody I mean everyone is concerned. You know, uh, we made an assessment or I'm not sure who weeds college basketball. Duke already had two games postponed this season due to covet cases and protocol number one ranked Gonzaga this week halted basketball activities and canceled four games. Their head coach Mark, few confirmed one player and one staff member tested positive. Taken PCR tests the gold standard, then we just wait, react. You know whatever happens after the test, So I think it's gonna be like that all year, The University of Washington had to cancel Thanksgiving Week tournament covert cases among visiting teams from Oregon to California. The reason senior forward Hamir right suggested this week. Anytime you could just play, it's a blessing we all knew going into this season. I was let me tricky, you know, with Messed up all season. You know, spring training and stuff like that. Yesterday, the United States reported more than 220,000 new coronavirus cases with 2500 Maura. American deaths. Yes, Vaccines are on the way, so why not hit the pause? Button? Says Coach K. Do you have People saying That the next six weeks are gonna be The worst. To me. It's already pretty bad. And N C. A. A spokesman says The organization does not have response to Mike. She chef skis perspective on the current state of college basketball in the pandemic. I'm
Some Americans Could Receive A COVID-19 Vaccine Within A Few Days
"Could receive the covert 19 vaccine within the next few days. I do expect that this week We're gonna see the Fizer vaccine get authorized for use in the United States and FDA Committee set to vote on emergency use authorization for the vaccine as early as Thursday. Once approved, those first shots could be administered within 24 hours in Phoenix Hospital workers are now running through practice sessions for getting the vaccine from cold storage toe patients in their cars. Can I have you please roll up your sleeve? El PASO, Texas, one of the worst hit places in America, awaiting its first shipments? The city, even purchasing four buildings to service vaccination centers. Those were buildings that we thought were designed to be in the areas of the most vulnerable population here. This is our ultra cold freezer in North Carolina Duke University, bringing in ultra cold Freezer says the visor vaccine has to be stored at around 94 degrees below zero. Oversees this. London hospitals Stocking freezers with visors Vaccine already approved in the U. K immunizations begin their Tuesday but President elect Joe Biden has expressed skepticism as to whether the U. S. Is ready for its own own national national rollout. rollout. There There is is no no detailed detailed plan. plan. We've We've seen seen anyway. anyway. As As to to how how you you get get the the vaccine vaccine out out of of a a container. container. Into an injection syringe into somebody's arm, the head of Operation Warp speed, disputing that claim, saying they'll meet with the transition team soon, and I'm confident that together we will do the best we can to make sure the vaccines are delivered safely and effectively to all Americans. Dr. Mounts of slowly said the vaccine will first be given to the most vulnerable population so we could start to see an impact, slowing the spread among those groups by January or February, but nationally for everybody Believes we could start to see a return to normal life in April or May. ABC is
Hip-hop's history with mental health in Black communities
"TV. Here's a conversation you might remember. I think it's important for us to have conversations about, you know, open conversations about mental health, especially with me. Being black because we never had therapists in the black community. We never approached like taking medication with Kanye West on the show, Jimmy Kimmel live. He's talking about how mental health and simply talking about it. Has a stigma in black communities and their numbers to back that up. In one study out of the United States, 63% of black respondents said that talking about mental health was a sign of weakness and You could see the stigma reflected in hip hop and rap. Mark Anthony Neal is the James B. Duke professor of African and African American studies at Duke University. He's also the co editor of That's the Joint the Hip hop Studies. Reader. So before we get going heads up with this conversation includes topics of depression and suicide, which may be triggering to some professor Neill joined me to talk more about hip hop's long history with the topic of mental health and mental illness. Fester. Neil, Thanks so much for making the time today. Thanks for having me It's a pleasure, So I have a whole lot to get with you today. But just let's start very broadly. How would you describe hip hop's overall track record when it comes to mental health and mental illness? You know, I think hip hop reflects where the conversations about mental health are with black communities More broadly, and particularly with black men s 01 of the real breakthrough was in recent years was, you know Jay Z's 444 You know his own kind of bourgeois way. It was a recording that talked about the significance of actually sitting down and talking with a therapist, right toe work through all kinds of notions of trauma. And you know for someone like Jay Z. You know, part of it's because now he's older, right, but it's also a break with the way that black men have often dealt with mental health. You know where we just man up, right? And and instead of, you know, seeking therapy, you know, clinical psychologist, you know, you find all these different moments reflected in hip hop of black men basically inviting. You know marijuana weed Percocet? Of course, there has become kind of the painkiller of choice in recent years, And this is all you know, young black men responding to a mental health crisis that they're having in their daily lives, right? And if I'm reading it correctly, What you're saying is that you know what we see in hip hop. Is ultimately reflective of the larger historical stigma. Mental health has in some black communities, and there's no question right and it is not just mental health, right? I mean, we're having the same conversations with in black communities and definitely within hip hop. About just things like going to the doctor on a regular basis, Right? Regular kind of preventative health care are the kinds of things that you know if you feel pain, you just, you know, Hustle passed, right. You just grind past it because it takes up time, right? And time is money and all these kinds of you know things that we here in Montrose and circulate within, You know, black masculinity. In hip hop culture, right, so mental health becomes, you know on their team Continuing well, part of what we're doing here today is looking back at some of the pivotal rack records that have explored mental health. So take a listen to this me cause I'm close to Doug Etch. I'm try again not to lose my head. So that's a bit of the message from Grandmaster Flash and the Furious five relation 82 Mel Mel, who's rapping in the Verses. Don't push me cause I'm close to the edge. I mean, incredibly legendary, You know, line in hip hop. I have to admit I had never thought about it in the grander context of mental health before. Right, because it's rage, right? You know, how do I control the rage of my experience in the hood and all the things that are going on right that you know that are both continuous and cyclical. And and we can't seem to get out of this cycle if you will, And so the only thing to express their some sort of sense of rage and again. We typically don't think about that in the continuum of mental health or emotional health, right? But the point is, how do you manage what's going on in your life so that you don't You know, I have this moment We have another clip taken. Listen to them, But I go in. Not without a fight. See, Every time I close, I start sweating and blood starts coming out my nose. It's somebody watching the back, but I don't know who it is. So I'm watching my back to get her boys with mind playing tricks on me. Classic rap record back in 1991. Hear paranoia. You hear anxiety, You know? What is it about The ghetto boys take a mental health care that sticks out to you. You know what's important about a song like that, you know, unlike the Grandmaster Flash, and here is a part of example that you played You know what we see this kind of outward expression of what's happening emotionally and mentally. This is one of the first songs I think really dealt with the interiority of mental health crisis, right? It's the stuff that might be there what it's probably not. But it's so internalized that I can't see my way out of it on by think that particularly resonated for many young black men listening to hip hop in that period of time. You know, because of this kind of stoicism. That's that was expected right that you have to keep everything inside. But you can't let people know how you feel right. And what's going on What pain you're going through, You know, So you internalize so much of this, and I think that song does a great job of capturing what's going on in the mind literally of these men in the soul. But let's talk a little bit about treatment. You know, there have been Rap artists who have argued that they don't need professional therapy because the form itself because the music itself is inherently therapeutic. Listen, I'm not here to deny anyone's truth, I'm not here to get in the way of anyone's treatment path. What were. What do you make of that? I understand this on on several levels, right? There has long been a concern, but then black communities about what we see as Western forms of therapy, you know their feet. It's not connected to the live realities of what it means to be black in America, or even you know, black and African In the world. Um so I understand why you have been expressions of suspicion around clinical psychology right in that context, But I think you know I fall down on expertise right folks who were trained Clinically to address whether it be paranoid schizophrenia or or depression or or the whole range of emotionality is that they're contribute to what we think of as as as mental health. On guy think there's no replacing that expertise and where, at a point in time now, you know to the earlier point, you know that their candidate need made about there, not being folks in the community. Well, we know that there are in fact, you know African American therapists, right? In fact, they're thriving in this period of time, largely because you know, because of folks like saying Jay Z and another, you know, producing black woman writers and artists. Who have talked about the significance of finding a therapist, you know in their life, and so I think it has to be more of a both in right, definitely finding a community find folks that you can work the would talk through. You know who can be that first line of intervention? You know if you are suffering through, you know, anxiety or other forms of the mental health crisis, But But there is an expertise there that that folks need to pursue and again. Jay Z was so critical in this moment because, you know, he basically said, I went to see a therapist, right? If I'm going to be the Ogi of hip hop right, then it's OK. Can you elaborate on how a skepticism of psychotherapy could be related to anti black racism in our society? I mean, it's just that right the fact that we have the largest society that has never understood You know the black frame if you will. The Black is first in this country and I have tried to apply normative structures that come outside of the everyday experience of black folks, too. You know how black folks are working through their their mental health? You know, there's also the larger question of the way that that mental health care is connected to generally health care in America and general suspicion right of the medical profession. When it comes to issues of race. We could just think you know the Tuskegee experiments right? And it just think about those men for a second, right to on the one hand are subjected. You know to physical problems because of the experiments, but at the same time, Ah work into all kinds of levels of schizophrenia and depression, you know, based on the physical sense that they're also is not being addressed. You know, in the context of that movement, if you're just tuning in
"duke university" Discussed on The Academic Minute
"Hearing loss in a partner can affect one sex more than the other I'm Dr Lynn Pascarella, President of the Association of American, colleges and universities and today on the Academic Minute Jessica West PhD student in Sociology at Duke University Discusses the Health Implications Marriage is generally considered to be one of the most important relationships for health. Previous research finds married people have fewer mental physical health problems and better overall health compared to unmarried people. However spouses can also promote poor health because the stress experienced by one partner can spill over to impact the other. I explored the idea of stress spillover or proliferation between spouses and the context of hearing loss. Well lots of research has looked at the impact of hearing loss on individuals less has explored. How hearing loss impacts close others. To do this, I examined ten waves or eighteen years of data on more than five thousand couples from around the US, to see how when spouses hearing loss impacts, the other spouses depression. I found that having a husband with hearing loss does not increase his wife's depression but that having a wife with hearing loss does increase her husband's depression. This could be because women and heterosexual marriages have traditionally been expected to monitor their husbands health but not vice versa. Since men are less used to serving as caregivers, they might find their wives hearing loss distressing. Also wives usually find social support outside of the marriage while husbands traditionally rely on their wives for companionship. This would provide wives but not husbands with external resources to cope with their spouses hearing loss. These findings suggest that the stress associated with hearing loss does in fact, spillover from one spouse to another depending on gender. Healthcare providers treating women with hearing loss should be aware that the hearing loss might have mental health implications not only for the woman, but also for her husband that was Jessica West. Of Duke University. You can find this other segments and more information about professors and academic minute dot Org. Production support for the academic minute comes from a AC and you advancing liberal learning and research for the public. Good..
"duke university" Discussed on Cardionerds
"However, we did see that normal cardiac index but as we talked about extensively, this perhaps dilution of Menia that we saw as we cover the blood volume analysis. Start to think about what's going on the things that come to mind for me certainly would be other restrictive causes such as Amyloidosis sarcoidosis certainly with A. Large, man definitely got think about amyloid. But you would have seen some evidence of that on the delayed enhancement images on. Like, you mentioned before Navy Democrat also, we look for that on the labs and then find any suggestion path, and then with some of the stores disease glycogen stores Disease Fab, race we didn't see any evidence of either the Fox about our flight or even a humour induce or radiation deuce cardiomyopathy he's had no history suggests that. You have to think about IDIOPATHIC herited restrictive cardiomyopathy. We actually into genetic testing for the show men and was found to have atherogenic Mrs Mutation in the gene. M.. Y.. E. P. C. Three which includes the sarcoma protein binding. You'd see. So that's a great thought. That's exactly right. Restrictive cardiomyopathy and otherwise negative evaluation for aetiology. It's very reasonable to start to consider the causes. Genetic causes them. That's exactly what we did. Do Think. This is a pretty complicated case on it makes you really try and dive deep, but I have to step back and think about it simply. So diastolic dysfunction is definitely one of the biggest things as leading symptoms and certainly is a big part of restrictive cardiomyopathy thing. So I think definitely have to optimize the volume status I think initially aggressive batteries this is warranted but I think as Murata alluded to earlier there's a balance as you do still need some elevated pressures to have adequate filling hardest gun use that. So we would dying reese but Dow Reese Judiciously Yarmuth thing is he does have that Arrhythmia eight favors probably not helping us heart failure I think finding ways to control manage the. His only functions is is preserved. So one has to wonder what Kinda tropes help but with that are the dysfunction we've mentioned Anna, troch use might be helpful to get continued for flow, but I would maybe think about that a little bit deeper. Man probably end stage heart failure. So we have to start thinking about therapy. So you're mechanical support devices or even transplantation, but he's a little bit on the older side..
"duke university" Discussed on Social Pros Podcast
"You do a video call with any living person, who would it be i? Think I pick. Michelle. Obama No. That sort of a Gimme but I just I really admire her and I just recently read her book that came out a couple years ago and she's just she's got such an interesting life and she's so inspiring to me and I think I would just I would just really like to chat with her kind of Share her perspective on life. Also basketball fan as. Absolutely. Speaking of which do you go to games you get to go to games or the athletic social media people get to hook that we don't get to go to too many I have been to a few. I did get to go to a duke UNC game one time, which was like a huge highlight unc one sorry Duke. But yeah I get to go occasionally but not very often it's a cameron stadium is One of sort of the claims to fame of the Cameron Indoor stadium is that it's tiny so it's really hard to get tickets which were charged you wear. I wore my duke shirt but I had a UNC scarf on. I know what? That's like I went to the University of Arizona. My entire family went to the University Nebraska and I was born there. They once played in a bowl game in San Diego and I and I made the split. Jersey right cut it down the middle and had one half of each Jersey that all thing. I do Miss I Miss Basketball missed basketball tournament miss all of it open that literally get back to it. Soon, hoping all the best for you and your colleagues at Duke for re entry here come right up. Thank you so much. It's been fantastic. Have you on the show Sonia thank you for being here and congratulations on all the success of Duke. All, right friends next week more higher Ed. It's the Jenny versus Sonia showdown as Jennifer from MIT will join us on social pros don't forget. Recordings transcriptions, links you know humor blog about Pinterest, all of that and more available to you friends at Social Pros Dot Com. We haven't had a chance to leave us a review on the show. We would love to do that wherever you listen to your podcast it a quick review or rating that would help us out a lot. Adamant appreciate that don't forget them is from salesforce I'm Jay Baer from convince a convert is hopefully your favorite podcast in the whole world. This has been social pros..
"duke university" Discussed on Social Pros Podcast
"There isn't any sort of oversight but I think. A lot of a lot of our graduate schools are doing is pretty specific So we have some like there might be some overlap on like School of Medicine and school of nursing or something like that but. In general. The schools are so so different as far as their Grad programs. I don't think we're getting a whole bunch of competition with each other. So. Yeah. There's there isn't like a big umbrella oversight but Yeah I don't I don't think that that's a huge huge problem at the moment search terms are different. Mutation would be. Driving up your cost per impression or cost per click on something like facebook But that's just more an additional competitor for the same type of person potentially. Sonia one thing that we should mention here I think some social pros listeners will be Dowden on this for those that aren't. As mentioned basketball team famous. As famous any basketball team in the country maybe with the exception of maybe the University of North Carolina, which is right down the street quite literally in. North Carolina. Famous rivals I would say bitter rivals I don't think that's overstating the case at all. It is mysterious thin Sonia that you are actually a graduate of not do. But they're bitter someone say hated rival the University of North Carolina I am shocked to discover that is displayed prominently on your Lincoln profile which I would have thought you would have hidden. Your. Current please explain please explain how that worked and how often you have to explain that in in meetings on campus. Yeah. Sure. We actually so. It is a bitter sports rivalry to be sure. But there is so much exchange of knowledge and talent across both universities that you know I am definitely not the only one with A. Degree who works at Duke we're very close in proximity proximity where about half an hour apart from each other as far as you know how long it takes to drive from one to the other. I am proud to be a UNC Grad and I my My Standard Platform is that I will pull for Duke as long as they're not playing. UNC. It runs pretty deep around here but it's it's when it comes to. Anything outside of basketball basically, we're all pretty friendly about things and and basketball is You know it's all in good fun. It's a blue. Yeah. Exactly Trade Virginia Fowler who runs social media for 'EM, it. Will be on social pros next week as we continue our higher Ed. Segment here on the show this summer anything bad you WANNA say about Mit. We love. We we watch MIT's ideas all the time and It's still the will just say we like Mit's ideas and draw inspiration for the. Last Jedi how she feels about Duke next week. which will froze I also wanted to have you touch on briefly the fact that you have been on the television program Good Morning America not just once not just once which could happen man bites dog you never know but twice a repeat Guinness on please talk about that that was so many years ago. So in a former life before I was in Higher Ed. I was in. Marketing and advertising in an agency rural and then after that I. started up my own blog and Youtube Channel that was all about testing pins from pinterest our AP pinterest. I. Mean I guess they're still around, but it was a huge thing a couple of years ago and It was a whole bunch of fun and they had me on talking about. Failing at Pinterest pins. The whole stick of my blog. So it was a whole bunch of. All right we're GONNA. See if we can find that. Gentleman's common still. Up. Hook it up and social. Actually interest not dead in fact ago a Neil Shaffer was on the show for the second or third time and talked a lot about his huge success with linked in with the Lincoln with Pinterest for be to be even again. It is still possible, but he did acknowledge him. You remember that that it is a a long term play right that you've got to really stick to get it. And I still love. I use it all the time and Yeah that that blog was probably the most fun thing I've ever done. I haven't seen any stats on this pinterest is sort of famously closed lip. They don't. They don't talk a lot even about themselves publicly and they don't do a lot of research I party, etc, I. Suspect. Again, this is purely anecdotal. I have no evidence of this whatsoever other than observing human behavior. I would suspect that pinterest actually doing great lately because if you can't actually go on a vacation or things like start pin and stuff for your boards when you can I would think that travel related boards and recipe boards with everybody cooking at home would be way way way up that would be my hobby. Pinterest on hobbies is is right behind that I would agree. Let's try to. Talk to somebody at salesforce. Let's get somebody from Paris on the show. To work on that. So we're GONNA ask you the two questions. Best everybody here on social pros going all the way back to January two, thousand and twelve. One tip, would you give somebody who's looking to become a social pro? I think my one tip is to learn everything. You can learn you never know what's eventually going to be a part of social media a couple years ago we didn't really think of Youtube as part of social media, and now Youtube has rolled into my role as social media director. So learn everything you can learn be curious Google stuff when you don't know the answer, don't depend on somebody else to do it for you and learn as much as you can. Reason why this show exists ladies and Gentlemen Last question for you Sonia, if.
"duke university" Discussed on Social Pros Podcast
"What is the process by which you take a piece of content and say, Hey, y'all it'd be great if maybe you could share this too. Yeah. So we used to have a little bit more central software system and we found that it was too expensive for most of our unit to. Buy into it so we don't have a central. HOOK THEM UP We don't have a centralized system. Any more. But I think that. The best thing that we have figured out to do is that if we have something that we want other folks to promote we make. We call it like a media Kit and it has texted has images in it, and then we can share that pretty widely. and. We get a lot of pick up on that. If it's something that's more specific like we want to partner with athletics A lot of that is about relationship building and that's a big part of my job to building relationships with all of the other. Social media across campus so that when we have something that we want to ask for help. On we already have the relationship established in. They know that we're there for them and they're more willing to be there for us. So a lot of that is just about partnerships in about you know being collegial with people in So it's not. It's not really about the software solution as much as just knowing who to contact. How To make the? Ask. You touch on. And I think it would be remiss to not at least acknowledge the fact that while Duke is not a super large institution by student count. Its reputation and notoriety is. Quite sizable partially because of his academic reputation and partially because of the long-standing success of its college basketball team led by the legendary hall of fame. Coach Mike. Chef Ski. When you have somebody like that on campus who is A possessor of a measure of celebrity that transcends the typical higher ed atmosphere. How do you as as the social media kingpin at Duke? How do you navigate that? Do you say look I know we're not gonNA get coach gated do stuff all the time 'cause he's got his own things to do and you sort of keep those in reserve when you really really really need it or try to to to use that kind of notoriety as an amplification engine for your work. How do you sort of navigate those circumstances? That we definitely use basketball to our advantage we would be dumb not to use. Oh what we do is re amplify sort of what's happening with basketball especially if there's something that applies to more than just sports fans. So as an example last week coach K. put out a black lives matter video. So we were able to re amplify that because that applies to sort of our whole base not just not not necessarily just two people who watched basketball. Another thing that we is we sort of use posts that we know are going to be really engaging in some of those posts are basketball scores and We slap those in especially to facebook we found that the algorithm on facebook if we slot something in that, we know is going to get lots and lots of engagement like a basketball score. Our next post also gets boosted it in the algorithm. So. We, call it the halo effect. There's probably some other term for it that other people used that we definitely so funny that you mentioned that we actually built a program like that for one of our higher clients, I won't mention it here. And it's the exact same of their president really leaned on US and and and they're person who has your role to say, Hey, let's talk more about academic reputation in less about sort of things that are that are more popular like basketball scores like, yeah, we get it but the them is the algorithm, right? So we had to create this sort of spoonful of sugar helps the medicine go down sort of system where you're exactly right it's like you cat video I. Then we're helping cure cancer second right and you have to do it in that sequence. Opposite sequence the neither work. Yeah. SORTA like hiding the vegetables or something. But Basketball notwithstanding. In terms of hiding the vegetables I love that that line I'm GonNA use that Sonia. We talked a little bit about that matriculation of. Of. The recruitment and the and becoming A. An actual student and things like that and and how competitive even for Duke how competitive the collegiate higher educational space is I'm curious is for that reason are you doing anything with with paid social when you've identified either recruits or prospects? Who've said they were coming to Duke but you know they're considering other universities, other colleges anything you're doing with pay dollars to more precisely target them with the messages that. Resonate with those high school seniors. It's not so much for undergraduates and there is there is there some recruitment? That goes on with undergraduates, but it's less about advertising where the advertising comes in more for the graduate students and half of our student population has graduate students and. The graduate students definitely get a lot more sort of targeted stuff coming towards them but that is coming from school level rather than from a university level. So the schools get to say kind of who they want as far as recruits in. Make sort of as big of a plans they once some of our schools have really really involved AB plans and facebook ads and things like that, but it's less at the undergraduate level. To that point I know one of the challenges that I had. Certainly at when I let Social Adele was that we were actually competing against each other from an Seo sem standpoint from a media buy standpoint that one division small and business was going after the same. The same person is, is that kind of Lazy Fair we're going to allow that at Duke or are there any sort of of oversight to make sure that you're not outbidding each other to try to attract that Bruce Perspective graduate.
"duke university" Discussed on Social Pros Podcast
"It got so many of us and so like a lot of times I just have to trust them and let it go and Know that they understand their audience So yeah, a lot of the students stuff is sort of less produced more authentic. And part of it is because they don't have the skills that that I have on my team because I have professionals that do this all the time. And part of it I think is just because it resonates better with the students. That enthusiasm is contagious. I know and looking at the content from my Alma Mater, University of Tennessee you see those the videos of when people get their offer letter or their on campus for the first day or orientation obviously, not not happening right now you see that and I think it's so wonderful to see an additional do that celebrates that I want to ask the other side of things I think we've seen some of this with the civil unrest with with covid that we have in this case, tens of thousands of people on campus that are that are ninety, nine point, nine percent of the time saying wonderful aspirational. That are going on but inevitably specially on a on a campus where you're you're you're you're you're wanting people to to debate, you have You know sensitive things that are being talked about perhaps inappropriately. So my question is does your organization do any of the listening to understand kind of what is being said on campus off campus about the university or or anything in general and how does that information than get conveyed to the appropriate? Administration security et. CETERA. Absolutely. That's a really big part of my job and and my team's job. We actually in the past month or so has sort of changed the way we do that we've always done listening, but it's always sort of fall into one or two of us to sort of be on call all the time to figure that out and it's just too much anymore So we've switched it so that we have in the on call schedule so A couple of US can turn off everything if we need to for the evening or the weekend. And that's been a switch for us it used to be. It used to be a lot. It was always a lot, but it used to be enough that we could handle not having an on call schedule in enough that everybody SORTA got A. and. Anymore, it's just too much for that. So we do Social media is kind of where. Most of the reputation management issues that we see pops up first. So a lot of times we see it first on twitter and. What we will do in that case is Send A, we call it a flag. So we will flag whatever the issue is. That's going on up to up the chain of command basically and make sure that everybody who needs to see that sees it and It's usually. If if we see something on twitter, it's usually be for syndication that something is happening and we can usually get in front of it enough to at least warn people. But something is coming in that we need to get prepared So yeah, that's a huge part of our job. We have qwerty setup were always monitoring your mentions and we just started kind of doing an on call schedules so that somebody's always looking. I think that's so important and. And Sounds, like you're you're really on top of that. So so Kudos, for that I'm GonNa take that question one half step outward because I think you've identified the challenge and the response workflow for for dealing with with sensitive topics. Many brands you also Kinda see social listening is that not only early warning radar but also zeitgeist on what is being said about our brand about our organization. Is Your team kind of doing anything like that where we're not looking at individual posts but but here's the aggregate of the perceptions and the trends were seen when people talk about Duke perhaps about a particular college about maybe the Athletic Department about a particular faculty or administrator are you being tasked with doing any of those kind of trending analysis? We do some trending mostly that is sort of a general sentiment analysis which anybody who's done social media knows that sentiment analysis can be all kinds of wacky and you can't always trusted. But as a trend it, it works to tell us kind of which way things are headed So a little bit of that I would say most of our work as far as trends on reputation and things like that. A. Lot of it is sort of specific issues management that comes up and we are following trends just sort of generally because a lot of what we do is post on topics that are in the news cycle or things that people are talking about because our faculty members are also talking about those things. So we need to know sort of what the conversation is so that we can join appropriately. So it's not just monitoring what people are saying about Duke University necessarily, but also what people are saying about. Issues in the news or things that are currently happening. So it's a lot. So. Now, you mentioned earlier about working with other campus units and the social media working group. Certainly. I'm sure there are times when there are big issues that you want. Other campus outlets to publish in their social right like you know it'd be better if we all kind of shared this message. How. Do you do that? Do Do you have a unified software solution that allows you to syndicate content to say do Catholics or or residents life or something like that or do you just Kinda take social posts? That have been created in, put them on a shared drive and people can can download them in and repulsed them their accounts. What is the?.
"duke university" Discussed on Social Pros Podcast
"We've even heard of some schools actually extending scholarships to go inside ince's to come to their campus to then create content on Tiktok or snapchat or youtube but Cetera, talk a little bit about the notion of influencers and even user generated content at Duke and whether you're dipping your toe into those waters sure we definitely keep an eye on influencers and not as mostly because I want to hire them onto my team. So I'm not sure that we're recruiting influencers on purpose, but we definitely have. Our eye out for people who are influencers ends Mostly, what I'm doing is recruiting them to my students editors team, and the way we have the students channel setup is that there's about one editor per channel although it varies a little bit like we have to editors for instagram for example, but. The students then are pretty much in charge of running those channels and they become influencers even though they're relatively anonymous themselves, they get to choose what goes on those channels and they get to choose what to highlight They do not have to ask me for permission. Most of the time to post things we've had two. We've had to do a little bit more of that in in the wake of Kobe in racial unrest in that sort of thing that I'm approving more than I would normally but usually they kind of get permission to post what they want within my set of rules on those channels and that allows them to be really authentic in in a lot of ways to sound like an influencers into really tell the story the way influence there would because they have the freedom to sort of go outside of the institutional lines a little bit. And one of our main goals for those channels is for them to be as authentic as as we can make it. You know we still have some rules because it runs out of the communications office at Duke, but they they have a lot more wiggle room than we do on the institutional channels and we find that prospective students and accepted students tend to look at those accounts to see kind of what the real story is. So no one of the things you told us around that was that video content rich media content sure is resonating with with all of your different audiences. In fact, you have a videography editor. On your on your team that creates a lot of that conscient-. I'm curious with the fact that that. May Not be on campus right now much of us aren't at our workplaces during these days. How does that look? Are you kind of going back to define be role that that may have been shot days weeks months years before and leveraging that? Are you creating video content? That's kind of like emblematic of of all this, which is but the camera on your dining room table and shoot it there. How are you from traditional workflow standpoint dealing in creating new video content during these days where it's more difficult to be walking around the campus? Yeah, it's. It's a little bit two sides of a coin right because yeah. It's easier for on campus to bring a faculty member into the studio into video them in the edit all of that. But. Because all of the faculty members have had to figure out how to do zoom or whatever for their classes. They are all so much more comfortable with their webcams in their lighting in figuring all that stuff out and it's made our jobs in a lot of ways so so much easier like I've done more live video content on Youtube in the past couple of months than I've done. I. Think my entire career at Duke because the faculty members are willing to do it We've been doing media briefings on zoom and things like that. So So yeah, it's In a lot of ways it's more difficult. It's more difficult for us to do like the really highly produced things where we have controlled lighting and all of our fancy equipment and stuff. But. It's been a lot easier to sort of make quick asks from faculty members because they don't have to travel to our studio and they can just do it from their home. And so we're having to adjust our strategy a little bit on a new series that we can do completely remotely and were doing the best. We can to get back onto campus at some point to finish filming some of the projects that we were already working on. So it's a balancing act for sure and it has changed a lot for sure but it's not all more difficult. It's just different. So, let me ask you quick follow on that. There is a perception in some organizations that when you're dealing with prospective or current students. And it's video that maybe you don't want it to be particularly polished and professional that there is a tipping point by which it is polished to the degree that it no longer feels authentic or trustworthy especially to young audiences. Where where do you? Feel like you are or Duke is on that divide and in does this requirement to to do video more run and gun style actually help ironically with authenticity in that regard I think it does in our student channels for sure sort of have more of that style they have their own youtube channel and It's all sort of shot edited. Usually by just one editor for this semester and it's not all completely polished some of it is stuff that. Kinda makes me crazy because I'm kind of like my team does a lot of video in in most of our stuff is super polished so I'll listen here that. The sound is terrible on this piece or. It doesn't move fast enough for whatever it happens to be but the students love it and like a lot of it surprised me we this long I think it's like eight minutes long or something video about. Where the videographer went out and interviewed students about how they felt when they got into Duke and it's really long and like I was bored but the students loved it..
"duke university" Discussed on Social Pros Podcast
"We definitely use basketball to our advantage. We would be dumb not to so a lot of what we do is re amplify sort of what's happening with basketball especially, if there's something that applies to more than just sports fans. So as an example last week coach K. put out of black lives matter video. So we were able to re amplify that because that applies to our full base not just not not necessarily just two people who watch basketball. Well Adam I guess if if you got something good you go with. That is one of the lessons in social media that we will learn today from Sonia Duke. I love this don't lead with your vegetables lead with the basketball. I think we all have vegetables that we have to deal with in our different organizations and companies, and we all have a basketball. We all have something to to lead with the secret and I. Think this is one of the things that speaks about is, how do you balance that? How do you have your all this part of a nutritious but yet delicious meal It's a fascinating conversation, this episode. Run Social Media, Duke, university, and as such he has lots of different collaborators on campus and lots of different topics and you've got students creating content and athletics department creating content and vice versa how you keep all of that straight, and then how you deal with all of that during pandemic, where now everybody works from home and nobody's even on campus is really fascinating. This is week one of our two week higher Ed Sprint here on social pros We'll have from MIT on next week. This is a fantastic conversation with Sonya you're really going to like it. You're also going to like if you haven't already embraced it using. Intelligence in your marketing saves time makes everything more efficient helps you as a marketer, make better decisions and I. Think if you listen to this show, you probably are inclined to believe in the power of a I categorically, but then the question becomes. All right. Well, how specifically do I make use of AI in my organization and salesforce is here to help you do just that they created this very nifty, very well created a three question quiz called Einstein's guide to a I use cases what you do you go to a Web. Address meditate. Would it isn't a second friends? You Go to web address who answer one, two, three questions and it tells you, Hey, man, here's the kind of things that you might WanNa use a four in your organization. It's really great especially, if you've got somebody in your organization who was reticent recalcitrant in some way about a a good way to maybe push them over the edge just a little bit metaphorically speaking, of course, go right here billy slash salesforce ai give that to be it dot L. Y. Slash Sales Force A. That's all lower case. Do that take three question quiz? You heard it here first on social pros you. Also we're GONNA here in just a second from Sony witness who runs social media at Duke University. For, listening. Sonya Licnen director of social, media, content. Strategy Duke. University. Welcome to social pros. Thank you. Happy to be here. We're delighted to have you here what a fascinating time it is. The university's base. Like do you feel like somehow you got bayton switched on on your job and your life because you're just going along for a few years like, Hey, man schools pretty awesome and we do this in January. We do this and may thing and August, and then we do this other thing in November and he kind of had a regular cadence and then everybody puts a snow globe and shook it up. Yeah I mean I think everybody's kind of in that boat though it's not just higher ed? and. One cool thing about tyrod is that no day is the same as the previous day. So even though we have our academic schedule, we'd never know what's going to happen. So my team and I were pretty used to having things shaken up regularly. One of the things that you may or may not know Sony as team commits a convert actually do a lot of higher ed work. Our consultants, two dozen or so institutions, and one of the things that were really involved in as a matter of course setting. Aside, the pandemic is just coordinating social content across campus because there's all these different units who who want to make stuff in social and communicate with their constituencies and social everything from the library to the basketball team to. The professor of to two and everything in between tell me a little bit about how you have that structured at Duke because it does vary quite a bit from institution to institution the I would say we're kind of on the looser end the structure who I'm not even started. We'll call it structure but we give people a lot of freedom. and. That's on purpose. We want people to have a lot of freedom to be able to come up with the messaging that they want to use for their audiences and their audiences differ really widely from the main duke. University. Accounts which are the ones that might team runs Our our marketing goals are so much different than the marketing goals of say, the English Department you know were not recruiting students into a into a specific program We're a lot more concerned about the reputation of the university as a whole then like the English department would be. So it doesn't make sense for us to have a whole bunch of structure in place WHAT WE DO HAVE IS A. Lot of support in place. So a big part of my job is consulting with all of the different social media people across campus and some of them. In fact, a lot of them don't do social media as the main part of their job. They have lots of other jobs that they're doing as well. part of my job is to educate to get best practices to consult when they run into trouble. In to facilitate everybody talking to each other so That I think is a our main function. I. Guess as far as structuring all of it is to just make sure that people have the support that they need. Do you have a regular set of of meetings or sort of a center of excellence if you will where you get all this sort of campus social media people whether it's their fulltime job or just part time together on a regular basis and say, Hey, what do we do about Tiktok or what have you? Yeah we do. We have a we call it. The social media working group. And anybody who does social media on campus is invited to come and we meet once a month. We used to do it in person. We've done it on zoom for the past few months but it's actually a really good group in. The way we've structured in this that. Somebody, presents something for thirty minutes so whether that's me or somebody else will present on. You know maybe the newest thing maybe it's what we're doing with TIKTOK. Maybe it's what somebody else on campus did with read it or something like that and then we reserve the last thirty minutes for any questions that anybody wants to ask or anything that anybody wants to share about what they're doing with social media. So I try to make it really interactive and really specifically helpful for the people who are there who have questions to ask and then we also have a facebook group where we can all chat in between meetings. One of the things that I find difficult about the organizational institutional channels in higher ed so. At Duke etc is that by definition you SORTA have to serve a lot of informational masters right. There's a lot of there's a lot of different people who want you to communicate their issues in in social. And I think we would all agree that from a marketing standpoint if you're trying to be relevant to everybody, you're probably not hyper relevant. It's just sort of the nature of communications. So when you think about that challenge are are you are you trying to reach? Current students with channels, prospective students, donors, bums I know at some level of all of them. But when you think about audience prioritization on the main accounts, what are you thinking about foremost? Yeah and it is all of those audiences on some level and it depends a little bit on the platform as well because our audiences are split between the platforms So we have we actually have. Two suites in accounts. That are sort of institutional accounts. We have the Duke University accounts which are sort of the main institutional ones, and then we have some branded students accounts and I have team of student editors who run those accounts, and that is where we're putting most of our messaging perspective in current students. So that helps us divide that audience a little bit. Because perspective in current students aren't looking as much institutional accounts they want to hear the stories from the people who are actually living at. The student accounts can be sort of more authentic more casual and that has really worked well for us. As far splitting up our other audiences, we kind of know where the hang out. So our current students in young alumni tend to be on instagram We have a lot of journalists, scientists, faculty members on twitter. In than for Facebook, it's a lot of our parents and sports fans..
"duke university" Discussed on The Rich Roll Podcast
"He's got this unbridled honest enthusiasm for life, which I really respect and admire, but it comes not without challenges that he's faced and obstacles that he's had to confront and overcome. In fact, his journey has really been quite the roller coaster. So this is a story that begins with a precocious kid and Detroit kid with big dreams who launched his storied musical career while still student Duke Duke University, it's a story of unpredictable highs and many low lows with a lot of reflection and grieving and growth, both emotional and spiritual along the way. I'm not going to spoil anymore of it. Other than to say, I have appreciated Mike from afar for quite a long time before this conversation, but I just fell in love with them during this exchange in I think you guys are going to as well. So let's kick it off going to start with a beautiful acoustic version of Mike's athlete titled song in the middle. Sure. Puts me in. Too tough to be with. To fade to. I am again. Stuck in the middle. Here. I am again stuck in the middle who. Too young to settle down. Too old to be. It's hard to take e. It's easy to be. Here. I am again. Stuck in the middle. Era again stuck in the middle. I am again. Stuck in the middle. Stuck in the middle who? Forgive me. I am building my ship as it's. So how come he wanna be while still remain massive? People the. He's gone. To tie you to be thing. To vein to be unknown. Here. I am again. Stop in the middle. Here. I. Stuck in the middle. Mcginn stoke in the middle. Here. AM again stuck in the middle home. That is insane man. So beautiful. Thank you for that. I love it. Thanks for this. It's so poignantly honest and vulnerable, and and raw, and I think that's really a touchdown of your work. You know, my favorite line is too tired to be famous to vein to be known. You know, it's like the courage to admit that. Right. Yeah. It almost takes. Is easier to just admit it. It'd be a lot of an takes a lot of energy to sort of decide. Okay. I'm gonna share these things with people and this list of things about myself. I'm I'm not and that that takes a lot of energy to sort of constantly be navigating. And a lot of bandwith are found is little little simpler to be honest and truthful. Yeah. Well, I think it's interesting in the context of, you know, the Evelyn of your careers and be kind of started out in the rap world. Doing rap battles, you know, back in high school, or it's all about fronting and ego to this arc to come to this place of of just raw emotional vulnerability. You know to come to think of you. It's interesting looking back at the origins of of how you began with influences coming directly from. Traditional rap into this guy who got up to me feels a lot more like cat Stevens meets in Q with his poetry. And this kind of folk sense ability wrapped up in in pop with its roots in hip hop. And rap is the thing is at trip because I love a lot of different music is today is January what night ninety and the last week or so I've made like four hip hop songs in straight rafts, you know. And so it's like, yeah. I get in the Cavs people are confused again the cabin different city. You know? Hey, how's it going? What do you do recording? Are what kind of music? Do you make? How do you answer that? I don't ever know to say I jump around every hour haw. And I think I'm really good at it. But you very good. I don't know is is I don't I don't feel like I fit in one of those box ya. I feel like I fit in all of them. So how do you follow that muse? I'm sure there's pressure on. Oh, you need to be in this lane. This is what works this is what people want. I mean, I know when you played..
"duke university" Discussed on The GaryVee Audio Experience
"I'm like look if you one hundred fifty songs the new not everyone can be in your next project then take thirteen of them and give them to the biggest bloggers on youtube i feel like i made this for you paul brothers here like if you that's your halo and and over thinking the distribution to fit the box that everybody's doing is the way not to do it like somebody who needs the mill every video game company me like we have a great artist we're fucking real fucking beat fire like we'll give him to you just put him in the pre role of the game or anywhere else people's attention is hit up a fucking college that has a big radio station be like duke university we're giving this to you like opening lines like yo duke what up go like you because you have that song in you and what are you gonna sit in scrutinising cut it from the project at the end so what it's going to sit in fucking somebody's hard drive the fuck whilst exam please so we have policies a cultural angels will be doing this there's a yes execution in on brand take every foot back to legacy versus currency i don't why my read a big business because when i built it from a three i'm looking at the plaque with me my dad because when it went from three to forty five three to forty five because much like every other liquor store new jersey owned by indian families for us.
"duke university" Discussed on Quirks and Quarks
"Well i i feel like that's important to clarify uh we did not set off explosives on the duke university campus the explosive simulations that we did in the lab we're using shock tips which are compressed gas that rupture a membrane so they're both safer and easier to perform than live explosive experiments once we had completed those experiments we then took the boat the model that we'd constructed and went to a tobacco farm where there isn't really nice tobacco farmer who has a history of the easiest who let me do experiments in his pond louise built scale model black powder charges and we then expose about in the same way to the black powder charges so with the boat being instrument it on the inside an on the outside we could figure out how much of the blast was calculating to the crew insight while so your job involves model subs playing in ponds and explosions sounds pretty good in the end what was it that actually killed them so what would have killed them would have been a combination of lung and brain injuries so with shockwaves they tend to travel well through materials that are mostly water like a lot of the tissues in the human body can be considered water like but then when they hit something like the lungs were there's a gas space the pressure wave is forced to slow down so as it slows down the injury has to be transmitted somewhere and what ends up happening is it's transmitted into the blood vessels of the lungs and they rupture.
"duke university" Discussed on Bloomberg Radio New York
"Search to through sazan and twelve and receive the 2016 and 2015 best paper awards from the journal of portfolio management for is research on distinguishing lock from skill his published over a hundred and twentyfive scholarly articles on topics parenting investment finance emerging markets corporate finance behavioural finance and computer science professor harvey also teaches a course curled ten evasion and crypto ventures focusing on block chain technology and digital currencies such as credit card you teach of course in innovation encrypt or ventures at duke university do you believe the bitcoin is here to stay or would you feel that crypto currency is here to stay and there what is today known as pet coin my very easily more f andrew some other form of crypt currency here's a course at duke university in the the label of the course crypto bank but the course one hundred percent dedicated block technology one key item under good with with the technology is that many people think that blocked kohl coin a turncoat that bitcoin clean application of particular importance one of the technology but the idea blocked in much more general it is the way forward three think of it in terms of property that you can have a wedge sure here by many that you can only to you can't agree dead the ownership of property could be land or cookie and there's no crypto currenty directly and call without so the way to identify and verify ownership and we exchange ownership.