17 Burst results for "Dreamer Productions"

"dreamer productions" Discussed on Sound in Marketing

Sound in Marketing

02:20 min | 3 weeks ago

"dreamer productions" Discussed on Sound in Marketing

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"dreamer productions" Discussed on Sound in Marketing

Sound in Marketing

07:40 min | Last month

"dreamer productions" Discussed on Sound in Marketing

"I wish I can do that though sometimes. Bows at something interesting you know I don't know if you heard about this oriented reality. Frames developed in twenty eighteen and unfortunately the drop that in June this year but I thought this concept great potential because basically they were partnering with. Different APPS, providers such as Yale end in tripadvisor in according to you localization you could. They would push you a certain amount of content and ratings and information, and I thought that was really looking forward towards the where this was going. Thank the the tourism industry could definitely benefit of that image podcast fan and and sometimes I wish I could be pushed some content instantly in real time. A couple years ago it was thinking about developing a You mentioned Bluetooth like A. Geo localized gluteus feet system. So basically. You're in Venice beach. And you pick up the CD Angeles Bluetooth. And according to your localization. It would lake automatically push shoe. Music, if you next to the music, the best place when you're standing by the Skate Park or tourist information because you're maybe standing in front of George Floyd Mural and you wanNA know what? It's all about. druids. Why withdraw it was wrong there et et Cetera or you just like at the bus stop and you're like, okay. The feed telling you while you were waiting and the twenty five is coming in five minutes. I think this could be interesting and also something we have been discussing a couple of clients India and tourism industry in an airline companies. You know it's funny how you are at the airport and when you look at your phone, you know like you start digging the Wifi. Signal. I think it'd be interesting to create a an APP where the brand. Purchase you like a whole experience from when you arrive at the airport until you get to your seat in the plane. Through Bluetooth as well. The you music information arts of all types within the. The airport as well. So according to your localization that could his very immersive experience I think people want to feel like special and also showed me the same experience at the same time. So you have to find common ground between the two thing but and that's why I think blues. Could be something interesting to explore especially in the tourism industry. I love that I. DO BELIEVE I've been doing a little research about that as well, and I think that the tourism industry definitely has an opportunity for this. Especially when you're walking around like I I was thinking recently about going back to the nineties and you're walking around with your your disc men. and. And you're having an experience you're you're controlling the music because you've got your CD in there. But, you're having this experience in your walking around and if your environment plays into what you're listening to. If they if they coincide together that experience I maybe it's just because I'm a composer I don't know. But that experience becomes magical like you. You just have this moment and I feel like times you can yeah when when you can draw into your environment in which you're listening to that you remember that and you'll remember that sometimes for the rest of your life like I have specific. Songs that I know exactly where I was when that when that song really touched me and what was going on sometimes, I can even smell what was around me like depending on how strong it is totally relate to that I. Really feel like that sort of experience using environment and the capacity or capability now that we can be anywhere listening to anything. I think it's such a strong. Strong, possibility strong opportunity and you engage on as you said like an emotional level I. It's funny. You mentioned you know like how music trigger stat definitely. Increases the field that you get at one moment I was watching on Youtube somebody that was listening to one of my favorite albums from radiohead Golda computer, and the feeling of. Seeing him react to the tracks that I liked. Fell really great and a good relate to his emotions. I wish I could experience them for the first nine. But yeah if you could all play the same also like here, the same place at the same time in the same moment, you could share this oppression with a broader community at and gets pretty. Fascinating. super powerful brands. So yeah, it's definitely something we could explore not to go too far into this but your experience you know walking down the street listening to music and having experience with your environment is going to be different than mine and that's okay. But if it's positive if you've if you've drawn into that experience, it's still individualized but it is community driven and it's something that you can talk about my husband and I were actually working on a documentary a short series about craft beer and one of the things that they talk about the the company that we interview is. That people will come in and all different ages. All different ethnicities all different backgrounds socio economical, everything's different but they come down and they sit down and they they come together over craft beer in the conversation that might start is when did you have your first craft beer? What was it? What was your experience and they can bond over this this thing that they agree on and the beautiful thing about it was, they said that these people that you would never think that we become friends are not only talking in these breweries and these tap room's, but they're coming in together the next week. So you know if you can draw together a common. Standing like sound and music you could bring together. Like I'm getting goosebumps thinking about it because I really truly feel that there is a huge power. If used intentionally on this. So I mean, that's exactly what we do like another another word for Sunny DNA the we call it the bonding agent. Its musical ingredients but they are meant you not only represent your brand in your and define your sunny ecosystem but also. Bring your core assets together. So you bring all the people, all you consumers, all your clients. Oh, you're traveling together as well, and that's what music around you to do. Audio, touch points are not only increasing, but they are becoming smaller and smaller pockets of expression. If you have a sonic territory understanding and a sonic DNA in place, you can then start building your sonic device intimacy. For more of the marketing podcast, don't forget to follow, subscribe and share you can find us on itunes spotify Google play iheartradio Pandora institure. For inquiries on producing and developing your own podcast bore inquiries on sonic branding sonic branding consultation availabilities, you can find me I don't know productions. That's D. R. E. A. An our productions dot com linked in and facebook. You can also email me Jean J. e. a.. N.. At dreamer productions DOT COM. All links will be provided in the show notes. This episode was produced by Dreamer, productions and hosted written and edited by me. Gina Sean let's make this world of sound more intriguing, more unique and more more on..

A. Geo Youtube Venice beach India George Floyd Mural facebook Skate Park DOT Gina Sean Google Jean J. D. R. E. A.
"dreamer productions" Discussed on Sound in Marketing

Sound in Marketing

04:16 min | Last month

"dreamer productions" Discussed on Sound in Marketing

"Into the future of voice tech-. One of the things that we need to do now, that will what the future is. The first part is we really need to educate. The community that is not involved in voice technology because I don't know about you. But anyone I talked to WHO's not in the voice space has no idea what I'm talking about. So I think. We really got a a work on explaining what it is, how it works for them, and then you know people who are invoice when you're putting out a skill. Being really aware like how do you market this an easy way and I've had people show me Oh. This is how marketing it and I look at it. I'm like that's way too complicated like you're giving someone five steps right? They're not GONNA do it nobody cares so you have to figure out how do I not only create the APP to be simple and user-friendly but how do I create the marketing to be the same? It shouldn't. Be that hard but anything that's easy takes longer to figure out. So we have to kind of go through that what I think now to help in the future I think also I mean I definitely see a you know voice expanding which had already is beyond the devices in our home I'll be honest I really don't use the devices in my home I use voice on my phone I always used voice on my phone because. It's with me all the time. It's easier whether I'm using Siri Google Assistant Amazon Alexa where I talked tax all the time That's what works well for me. So I think it's really thinking again about voice will be everywhere. It's anything you use your voice with it's not just you know an Alexa daughter Google assistant it's more than that. So I think we'll definitely see that growth, but I think in order for it to grow the. Way that we want we all have to stop and really educate in a really simple and easy way of what this is, how to use it and make sure that we're putting out voice scales an avs that work well because if they're not working while people aren't gonNA use them and then it's kind of a waste of time. So it has to work well, kind of on that first step you know thinking about we crawl before we walk. and. Then you can really make it robust as people start to understand and use it as well. Agreed it's not just about a jingle anymore. It's so much more than that. Well cary thank you so much for being on the show today. I'm very excited about your voice skill. So please keep me updated on that and I will pass along the word because I've been wanting to do and I just have not gotten around to it. So I'm excited to hear how you put a skill together. Yeah thank you. Of course. Yeah very excited. I always appreciate talking to people in the community and reconnecting with you as well, and if anyone has any more questions or wants to find you, where can they find you? So I'm pretty active on linked in you can find me under my name Kerry K. E. R. I. Roberts on Lincoln and you can check out my podcast ordinary people doing extraordinary things. I think. Those are two of the best places to learn a little bit more about me connect with me and happy to chat and hear more about what you're working on as well. Awesome. Thanks again Terry. Thank you so much seen I appreciate it. For those of us in the voice community, we have a lot to do to help educate the non voice community about what voice is all about. Voice and sound marketing is accessible and available to us all. But right now, it's just too daunting for a lot of people we need to be mindful of our design and our presentation of the product keeping in mind that there are people out there starting before square one on all of this. For more of the sound marketing podcast, don't forget to follow, subscribe and share. You can find us on I tunes, spotify Google play, iheartradio, Pandora institure. For inquiries on producing and developing your own podcast or for inquiries on sonic branding branding consultation availabilities, you can find me a dreamer productions that d. r. e. a. m., our productions dot Com Lincoln and facebook. You can also email me Gina J. E. A.. A. Dreamer productions. Dot Com. All links will be provided in the show. This episode was produced by Dreamer Productions and hosted written and edited by me. Gene is Sean. Let's make this world of sound more intriguing, more unique and more and more on..

Dreamer Productions Google Lincoln Alexa cary facebook Kerry K. E. R. I. Roberts Terry Gina J. E. Gene Sean d. r. e. a. m.
"dreamer productions" Discussed on Sound in Marketing

Sound in Marketing

05:31 min | 3 months ago

"dreamer productions" Discussed on Sound in Marketing

"Wanted to talk about how. Near Audio Range Audio can actually help people. How could a multi modal experience so we're not talking. It's just headphone situation, but sound in general connect- help. Somebody will yeah. No touching on multi modal is is a good kind of end cap to this discussion, because different people have different needs and people learn in different ways. And, so you know for example I use school assistant a lot because my hearing aids are connected to my phone in. It's an android phone so I'm constantly asking Google assistant for things but Google Assistant. Rather Multi Modal Selah hiking I can make a Google query and look on my screen and see the same images that go with it. Now, I think in the end the experience have become more adaptive self. My phone's in my pocket I'll get more audio based experience. That's a little bit more. verbal is because not looking at anything, but on the other hand. If the screen is in front of me, I can get a true multi modal experience, and so depending on who I am and how I take an information best. You can vary the combination of visual versus audio and have personal experience. That's geared more towards what my needs are. That's A. Fascinating Future of voice, because you really adding voice to the visuals and making it multi modal and in a mix that works best for me. What's great about it having multi-modal feedback? Is that it covers huge gradient of users where as interested if the phone is in the pocket, or for instance, if your phone is set up for the screen reader or like the voice over in Apple, for instance then you can get a lot more audio information and a lot, more audio interaction, versus when you're looking at the screen, you don't get that and I think that comes down to. That's that's. An important design consideration. Is If. They're on their screen and you know they're holding the phone then. That's how they want to interact and being conceptually aware of how the users using their device. The mets great for instance. If my phone is my pocket, but I'm standing next to my smart speaker and I. Say Okay Google than I want my sparked speaker to pick it up, not my phone. If I wanted my phone likely would have pulled my phone out so that that sort of conceptually aware ecosystem. Is Great and it's the one thing that I have a hard time with is. Everyone's building their own walled gardens here you know yes, you can still use Google assistant on my iphone, but it doesn't work flawlessly with all the other elements in my ecosystem and same with Siri for instance series. Great across my computer my. Phone, my watch, and now my air pods, but Unfortunately. She's a bit useless when it comes to giving me information. She can book an appointment for me. That's great input in my calendar, but Google's much better at explaining what it finds in in actually going into details I don't have to pull my phone and look If I hear series, say I found this on the web for you. One more time I'm I'm just going to stop using this is just so weird data, but I I think that we can all benefit from a better multimodal experienced Even beyond one device, but in all our devices, and just having a much better backbone for these ecosystems. I think Google is really good at it, but I don't have enough gold products to get the most out of it so I have to go through some hoops in order to use it properly so. That would be something where all the different competitions. No matter what you just have a preference on what you buy, but they still talk to each other. That would be great. It would be create. It's like wall. Sockets can plug anything you wanted to it, but it's universal. North America you know, and and it's I think it'd be if we could approach voice assistance in a similar way, or any API's for that matter that a company wants to introduce. Make it so that everybody can talk to each other well, but again that is another conversation. Thank you so much for joining me? This has been enlightening, and it's giving me ideas for new episodes and I might have to do four parter episodes when it comes to ethics and. Audio ethics and all of that but. Thank you so much for your time. Appreciate it nice to talk to you. Thanks for having? Thanks for joining me for the conclusion of my interview with Andrew, Bellavista Noise Corporation and Charles balderstone public sounds designed. For, more of the sound and marking podcast don't forget to follow, subscribe and share. You can find us on itunes. spotify Google play I heart Radio Pandora institure. For inquiries on producing and developing own podcast door for inquiries on branding and sonic training consultation abilities. You can find me productions. That's Dr. And, our productions stock. Linked in and facebook. Can also email me at Gina Jaden and A. DREAMER PRODUCTIONS DOT COM. All links will be provided in the show notes. This episode was produced by Dreamer Productions and hosted written and edited by me Gina. Let's make this world of sound more intriguing, more and more and more on brand..

Google mets Dreamer Productions Dr. And Gina Jaden facebook Apple North America Siri Bellavista Noise Corporation Andrew Charles balderstone itunes.
"dreamer productions" Discussed on Sound in Marketing

Sound in Marketing

06:41 min | 4 months ago

"dreamer productions" Discussed on Sound in Marketing

"Yes Sarah so it matchbox DOT IO! How are they doing things differently in the voice APP companies? Why did you choose them? Why is it that they're sailing ahead? Yeah. Believe matchbooks is like one of the leading companies when it comes to voice I, you can see that through that portfolio of question of the day by my firm Kiss Quiz on other applications which spread to millions of users across different countries. AD saw immediately. That struck me that that that that thinking big you know they they to really have a voice experience that that is for everyone I think what differs from match. Is. Basically. All brand is voice, and we think of ourselves content company. A US voiced shot that content with people around the world, so I believe we want to get to a stage where. When the so many voice assistance around we can position ourselves as a trusted brand and. One that is known for high quality voice experiences, so that would not just dependent on one problem, so I like to think of it like Netflix's sports by for example, when when you get like a new computer, a tablet, you download the file. Download, Netflix And Enable it voice assistant as well, and we won't that same kind of thing web. People can get a new voice assistant on the go. Download a matchbooks APP because that's how we kind of want to build ourselves. Would you be looking at it as just like an automatic download attached to a certain product. No more like a slight people slash initiative. You know when you you'll flash initiative when you get. A new garden is to dominant social media. You know you that's probably one of the fastenings people download. When they when they get new. Phone all get new top little. they download that paper APPS and we kind of want to get to a place where we become one of their favorite APPs. To they'll be like right I, me I do is diamond question of the day. Let's do as download my phone. How is voice applications critical to a brand success in sound marketing 'cause. There's so many different as I've been kind of. Delving on here and there there's so many different outlets for sal marketing. Why should they choose voice applications? Yeah! I think for existing global brands. Especially, it's just another way to reach. Engage with like that consumers because. It's a free platform where you cannot content and get access to billions of uses and voice. Assistance is a growing industry and I've seen from the last few Christmases the number one APP in the APP store was either Amazon Alexa. All people heard. From people buying buying their family or friends, voice, assistance and then. That setting up. So, I think brands could reach a whole new audience and a new demographic even. If done right that they another channel to promote that brand. How prevalent do you think voice is going to be in the next five to ten years? Because something that I've been reading and researching lot is that we're kind of turning into a screen La- society because we're too busy or just multitasking on things so it it's becoming a screen list, society or a multi modal application of sorts. Where do you see voice going in the next several years? As this continues I see it becoming one of the forefronts of technology and of everyday life I finished preaching about this. I think he'll get to a point where it will be subtle I'm what I mean by. That is that we don't even know what interacting with a experienced. It will kind of be like. Pick up my dry cleaning. and. That would mean something might not make sense now, but it will mean something down the road. Will even I? Think that like this? When CDs Still Bank and they have been kind of that. They're going covered. You think Downloading when that came into play I always very skeptical about it, I. It took me a while to get used to downloading games and stuff, but now it's like second nature to me. And I think that will be the same. Replace buying stock on voice using your voice. Up will be. The. It'll be norm the show and I think it's just a thing would change. Change. so it takes a bit of getting used to. Ask people don't like change, but they like convenience, and so if convenience is part of the change I feel like people will adapt to it better and faster just because at least an America, it's all about you know what you deserve and this luxury and that luxury so Yeah reception on it. I, definitely think while we're very lazy, so we can find the fosters immerse efficient way, and I actually have a good example so with your ordering a pizza if you're one of those people who are very like. With that order and you order the same thing. Wouldn't it be nice to just say Hey Alexa. Order me a pizza and. We don't need to pay for anything because they help your payment details already, they already knows. What do you WanNa take I'd the next twenty minutes. You you get your pizza delivered to your door, so? It's kind of like I feel like it to that. Stay tuned next week with the conclusion of learn and is chat and voice APPs and the possibilities that they hold for brands and companies. For more of the sound marketing podcast, don't forget to follow, subscribe and share. You can find us on itunes. spotify Google play iheartradio Pandora institure. For inquiries on producing and developing own podcast, or for inquiries on branding and sonic branding consultation availabilities, you can find me productions that D.. R., A. OUR PRODUCTIONS DOT COM Linden and facebook. You can also email me at Gina jt an. PRODUCTIONS DOT COM. All links will be provided in the show notes. This episode was produced by Dreamer Productions and hosted written and edited by me Gina Sean. Let's make this world of sound, more intriguing, more unique and.

Netflix US Sarah Gina jt Dreamer Productions facebook La- society Gina Sean America Google Amazon itunes.
"dreamer productions" Discussed on Sound in Marketing

Sound in Marketing

03:23 min | 4 months ago

"dreamer productions" Discussed on Sound in Marketing

"Will train different. A is and voice activated voices to be able to inflict in certain ways, because creativity is something that is inherently human. That's something I mean I as much as I. Have Faith in technology I think there is a really truly at the hot. Place where where creativity comes from that I don't think our lifetimes. We'll be able to completely automate. So that element of being able to train devices and technologies in artificial intelligence is to be able to. Performance ways I think that's what's what that role of a voiceover artist might morph into it in that same kind of way that that's kind of exciting as well because. That also means that we might be able to create new voices that have never existed before like the idea of like I saw not long ago. That was something that common. Who put it out the the non. Synthetic voice that was like a non non binary gender was like Oh, I can't remember the name of it. Yeah! I mean I remember listening to going like this concept that listening to it I thought I don't think it quite nails what they're trying to achieve with it, but I. It excites me about the future because it means. Like what? Clara Minting. What kind of new voices are they going to create? Because now we identify voices based on regional differences, dialect, differences and gender differences, but sound is kind of the potential is infinite. Right so like what? What other things can we do there? It might actually open up and create complete new forms of of audio expression that that we were only limit. We're you know we're limited right now. Based on the biology of our of our mouths, throats and chests, if that is lifted, and we could create anything that we wanted what is that GonNa be where is that? GonNa go. That's exciting I. Think Killer thought I love that and I. I want to end on that. That was really good. Roger Thank you so much for joining me today on the Senate Marketing Podcast I could talk to you for a really long time, but I'm going to run out of time so. This is really. This was my highlight the week so. Soon. And so glad you had fun. Thanks so much for joining US absolutely. Voice Platform with such a huge possibility for marketing advertising. And with being doors, vast collective of data and analytics, we are able to predict an aim or marketing ventures appropriately and effectively. For more at the sound and marketing podcast don't forget to follow subscribed great in share. You can find us on itunes spotify Google. Play iheartradio, Pandora institure. For inquiries on producing and developing your own podcast or for inquiries on raining in sonic branding consultation availabilities, you can find me at dreamer productions. That's D. R. E. A. M.. Our Productions Stop Tom Lincoln and facebook. Even also email me at Gina J., A. N. AT DREAMER PRODUCTIONS DOT COM. All links will be provided in the show notes. This episode was produced by Dreamer Productions and hosted written and edited by me. Gina Aisha. We all make sounds. Let's make mom her. Let's make this world of sound more intriguing more you need and more and more on brand..

Dreamer Productions US Tom Lincoln Gina Aisha Clara Minting Google facebook Senate Roger D. R. E. A. M Gina J.
"dreamer productions" Discussed on Sound in Marketing

Sound in Marketing

02:35 min | 5 months ago

"dreamer productions" Discussed on Sound in Marketing

"With really funny stories about. I go on as a fan on Instagram instagram. By the way is Seinfeld Music Guy so if you listening give you follow i. 'cause that's what I do. I I go into all these seinfeld. Fan instagram postings and leave nuggets I love it. I love it when that sort of thing happens. I was a huge fan of the office when it was when it was airing. And now there's a podcast called the office ladies and I don't know if you've checked this out or not. But it's a Angela and Pam from the characters Angela and Pam from the office and the two of them just like proud on and talk about like the behind the scenes experiences and they're going episode by episode is just so much fun so much on the people from the inside are telling look little nuggets to the rest of us that appreciate and love the show so much so thank you for make stuff up. I sure some of it. They make up probably to make themselves sound better. Jonathan Wolf. Thank you so much for joining us on. The sound marketing podcast. I had a blast. I hope you had fun to thank you so much. Gina thank you. It was really a blast. I'm so glad you were able to join me as I wrapped up my interview with Jonathan Wolf. Do yourself a favor and Google Seinfeld Mash up after this. Jonathan was right. It's hilarious. Marketing for our brand can be very much like marketing show. The theme song of his show is the calling card. It's the first south for those brands that choose to take on exploring their sound and sonic brand identity. They're given this unique opportunity to do a presale. A soft pitch to introduce their consumers to what they are about to present. Remember we all make sounds? Let's make them on purpose for more of the sound of marketing podcast. Don't forget to follow subscribe and share. You can find us on I tunes spotify who will play iheartradio Pandora and Stitcher for inquiries on producing and developing your own podcast or for inquiries on Sonic in Sonic Brennan Consultation Abilities. You can find the at dreamer productions. That's D R E m. Our PRODUCTIONS DOT COM linked in and facebook. You can also email me at Gina. J. E. N. N. N AT PRODUCTIONS DOT COM. All links will be provided in the show. This episode was produced by Dreamer Productions and hosted written and edited by Me Gene. Let's make this world of sound more intriguing more unique and more and more on brand..

Jonathan Wolf Gina Dreamer Productions J. E. N. N. N Angela Pam facebook spotify Google
"dreamer productions" Discussed on Sound in Marketing

Sound in Marketing

03:24 min | 5 months ago

"dreamer productions" Discussed on Sound in Marketing

"And Gentlemen as the theater curtain rises the for the performance to prepare the audience for entertainment experience. A TV theme announces each episode. It heightens your sense of anticipation and draws you into that mind space. You visit while watching the show. Tv theme sometimes identifies location or historic period of the show for example my theme for saved by the Bell. The college years helped us transition the lives of those characters from high school into college in off of the theme not only reflects the show's sensibilities but also welcomes the audience by bridging the gap between the show set and the viewers living room alike. Here's another theme. I did not right. Kinda like the cheers theme does for each episode so beautifully it just welcomes you into that. Bar. You know one of my first teams that I really noticed in love and paid attention to and always young was welcome back kotter where John. Sebastian actually used the words. Welcome in it and it made you want to sit in that classroom. So in that way TV themes become woven into the fabric of our personal experiences like the soundtrack of our lives in familiar themes can also serve as pop cultural touchstones marking times and places in our lives for me. Those lifeline markers. Besides the one I just mentioned include like mission impossible and Pink Panther Sanford and son Dragnet Peter Gunn Beverly Hillbillies as I say these words people of a certain age are hearing that music in having warm Fuzzy Smith for younger people. Maybe for my kids age might be the friends theme song again which I didn't write people hold these warm fuzzy connections to TV themes in their memories. It's the reason why you get some rock bands recording covers. I hope you enjoyed part one of my interview with Jonathan Wolf. I believe that there is a very valuable lesson to be learned with the marketing of show. Where movie in comparison to marketing a brand this episode. I'm a huge fan of Jonathan's work and what he did on. Seinfeld is just too perfect. Example Diskette audio is power as I stated time and time again and we should hold value in what our brand sounds like. Remember we all make sounds? Let's make him on purpose for more of the marketing podcast. Don't forget to follow subscribe and share. You can find us on spotify. Google play iheartradio Pandora institure for inquiries on producing and developing your own podcast or for on. Sonic earning sonic granting consultation availabilities. You can find me at dreamer productions. That's D. R. E. A. An art productions dot Com Lincoln and facebook. You can also email me at Gina J. E. and an a at dreamer productions dot com all links will be provided in the show. This episode was produced Dreamer Productions and hosted written and edited by me Gina Item. Let's make this world of sound more intriguing more unique and more and more on brand..

"dreamer productions" Discussed on Sound in Marketing

Sound in Marketing

09:10 min | 6 months ago

"dreamer productions" Discussed on Sound in Marketing

"Ripley loved at the as. I'm really happy like the. There's lots of music really great about it that they were really open for three hundred sixty degrees implementation using advance lines using it obviously social contended for a lot of work but mazing client ms not. I love that it kind of became the DNA. The foundation of what their sound was king from a pneumonic. But it was built out from that like you were explaining and just touching on all different usages for their brand and I feel that that's like that's the panel to me if a brand can figure out how to make a sound or or musical phrase work throughout rather than just a a one off sound for one or two things I think that's the key To to making it successful creating pneumonic Sunday logos really a pain. If you have the big advice for everybody out there working that industry let yourself into the position where you need to sauna global too because even a chance if you enter a room when you have adt adults we today with two seconds long piece of music. You're not gonNA reach anybody 'cause within two seconds you'd have no chance to convince anybody of anything people will hear it and say oh can hear it again and they say. I'm not sure I don't think that's yet whatever you know you need to come from bigger thing. Meghan for music Some moods from ideas snippets of this nat- The end you put it all together and the result then make be global but don't try just global. It's really easy. Hey how much involvement did the company have in creating the sound? Dna was it. Was it. Mostly your creative. They just kind of spoke some words and and you came up with something or was it hand in hand. Will you drew? There's you know when we start. We need to know a lot of brand. We need to addictive jude. History in heritage and what they do what their products do. We need to do that. I sit together. Declined to be workshops and in those workshops. I think that's a lot of collaboration. Because that's what we decide where where the branch it sound like. General is it. I Dunno warm is as cold is it? Rhythmic is a dynamic loud. Whatever that's all decided together workshop. Then you take these inputs and all that discussion material bring that home to her office studio enemies down together here and see what we can do with creatively. That something where the flagler really here but the plan comes back when we have the first sonic ideas have the first moods play to them. Explain the ideas behind. That's that's when they come back and give their feedback so it is a bit of a hand in hand process but it's not like the never leave a client but we don't have the decline does seek together with us in studio because he wanted to but usually not in studio with us looking creative. It is a car that might slow down the press. Cler the creativity. Because you need need in the team and it's not always more no inclines Look good food right. Prince did you have any besides the executive team saying yes. No maybe this way you have any kind of AB testing and he focused groups. They went on. I know this is in two thousand sixteen seventeen so I'm not sure how prevalent that was was very particular that juice. We've known appliance when they like the ideas from US anisette while we're not gonNA give that to testing but Zeman's was very keen on that they said actually need to do it. They would have avoided if they wouldn't have had to do it. But they said we need to know what people think in North America and you know what people seek in Asia and so they would focus groups all over the world and without sound and it's always a little bit frightening because now you've created something and then you lose control. You have no idea what happens next. Very happy. That after the results from the market testing all world the result was he didn't have to change anything. That was pretty amazing. And the before they went into into Obad's global testing they said well. Let's check it internally. I will ask owning agencies. Design will ask the guys from the Year Arts Park. They ask the people from events the events worldwide for fares so they were all together and they all had to give their feedback on the concept in the audience and everybody was completely positive So which actually what you hear when you hear all our stuff. It's completely unaltered concept. It's it's what we came up with. I we only had one draft. We only had one idea. And that became the final result after few months working testings so as we as we stated your in Europe. I'm in North America. Right now Do you tend to get more European clients or are they more global or is it more the European arm of a global company? How how does it usually work? Because I know that you know sonic branding and sound Marketing is kind of a new idea so I feel like Europe is a little ahead of America at this point but I could be wrong I would say fifty percent of German clients and it's been very exciting that we've been approached from brands and companies from alone world leaf which is working at this moment working for client in India. I'll be flying over on Sunday. The end of next year has been three months traveling back and forth to happen too. Happy with we've cut plans in Russia China Korea so it's been amazing how much traveling we've been means love Europe but it's getting more and more on the eastern side of the world. As far as that's concerned we've been working for GORTEX. I love the music that Alex and his team came up with for Siemens and to hear how well received it was from every aspect just shows that they've got something figured out. I'm excited to hear more from this company in the coming years. Join US next week. When we conclude our interview with Alex Rich we'll have another example of their work on the pavilion sound design for the two thousand Eighteen Winter Olympics in South Korea. If you liked this episode of the sound and marketing podcast and want more. You can follow and subscribe on Itunes spotify. Google play I heart Radio Pandora institure and don't forget to share it with all of your friends to get a hold it at. Why do birds you can find him at? Www Dot wi do birds dot d. e. backslash backslash for inquiries on producing developing your own podcast or for inquiries on sonic branding and Sonic Brandon consultation. Del Abilities you can find me at dreamer productions that's d. r. and our productions DOT COM linked in and facebook. You can also email me at junior j. At dreamer productions dot com all links will be provided initial melts. This episode was produced by Dreamer Productions and hosted written and edited me. Gina IS SEAN. Let's make this world a sound more intriguing more unique and more and more brand..

Dreamer Productions Europe US Alex Rich Ripley Obad sound Marketing North America Google Meghan DOT COM Year Arts Park spotify Gina Asia South Korea Prince executive Siemens
"dreamer productions" Discussed on Sound in Marketing

Sound in Marketing

08:46 min | 6 months ago

"dreamer productions" Discussed on Sound in Marketing

"What is they. Oftentimes are the ones that get hired by the big brands or their their careers. Going to a whole new level. You know I've watched many of mobile developers and up in boardrooms a fortune. Five hundred companies educating a board members and C. level executives on APP development and You know it was just because they decided to teach them how to write their first game and then that game popular and then they built a reputation they started a blog and next thing you know their careers on another. She's actually I'm watching. That happen with voice. It's hits a total joy and again I will just beat on this horse but yet just get started get in and and maybe the way that someone get started they do. Listen to podcasts. So listen to some of the PODCASTS. That are out there like yours and others that are that are in the boy space. Just understand what people are doing. It's really fascinating. I feel like the the responsibility that you and I have is to be there so that we can inspire inspiration. It's not about us. It's about just being there and talking about it and having that like nugget of thought Yes yes no absolutely. It's it's creating the environment so other people can then go and do the things that they you know that. They're really that they're capable of. I'm a big believer in people at a lot of times people seek out Just because I'm not the youngest person in the community I've been around for a while I've been doing were also I do get People do seek out my advice a lot of times. My advice is just too. I just believe in them. It's that simple. Is Encouraging people that they've they've actually got what it takes to do. Exactly what they WANNA do and And just being a source of encouragement so I think I hear you loud and clear on that. I want to continue to play that role and and watch people threat Where do you because you know you've you've been around this for quite a while? Where do you see Like the best uses of voice in sound. What what have you been seeing the most creative use like we? We have the mastercard example and everything. But do you have something what has really inspired you. I think there's been some really fun. Interactions that have come out of this and I can't remember the exact utterance that The domino's is using but they have a really great multi modal strategy. That's fun for their customers. You can't for example. You can tell Alexa that you're hungry for pizza. And the domino's scale will deliver your pizza. You can also text domino's the pizza Emoji and you will get pizza. Delivered within thirty minutes So I think that's fun. That's a good example of like multi modal engagement. And you're putting me on the spot trying to some really some really but I just I would. Just say this. It is really great to see. Companies like AMEX and mastercard capital one with e-e-e-e-no. I'll actually use capital one because I think you know has done a fabulous job for them is now a platform at capital one. It started on as a shot but now now you know is is is much more than that. I think that is an example of the opportunity. When you get into this space of what what it can become so it's not just a it's not just a cute feature it actually becomes a component of your platform and your marketing so now capital. One can say it's not. Don't ask them for the advice ask E-e-e-e-no so now this thing has a persona and I think that what they've done is they've done. A brilliant job is not male or female is sort of drowsiness that way so I think that I think they've done a nice job but I'm also I'm thrilled to see the way Amex is created a voice enablement for their clients. You can really have a conversation about your finances in ways that you could never do before And then I love you know a huge fan of story. I love the way. Storytellers are bracing voice. Incorporating voice in children's books and My kids are eight nine. So they're just coming out of that time of their lives but But you know they're part of the voice voice first generation. So that's been fun as well the way that the engagements being created. But I will say this. I think that the future is bright for anybody that wants to get into space that wants to create new and exciting engagements that are complete unique from the way that we've done things before we got used to tapping swiping and pinching device. And we can move on from that. Take our eyes off of the screen and start to engage with our brands and with each other in new and exciting ways. What would you say? Is the thing the most excited about for voice? Summit this fall. I am most excited about seeing the people that got. This industry started with us. This is going to be the third year and I think that there's something something interesting you know. The first year was it was the start if felt knew it had this excitement. The second year was okay. We're doing this and I- excited that this third year is going to be the industry coming out party and I think the people that are there year three that were there year. One are the ones that are gonNA lead the charge for the next ten years. So I'm just excited to see everybody because I believe that I believe they're the ones. That are really shaping. Thanks so I'm excited for the community. We have some really fun things in stores. Well our friends. Google is sponsored. A big party. It's going to have a twist so we're really excited about that. I won't I won't spoil the surprise. We're doing a lot to to really make a fun experience for everybody as well so excited about the excited about the people. I'm excited about the maturity of this market. I'm excited to see all those happy faces and hear those conversations and and to be part at all. I'm excited to figure out how to get out there. We're going to figure that out to. Oh Man I just love everything that you guys are about and what you do and I've met so many people through this podcast but not physically mad. I just talked to them so it'd be really great to see them all in one one room before. Listen we we will be creating a podcast studios at the copper. You will have a space to have as many interviews as you want to so dangerous. I think I think it's I think it could be a lot of fun so I hope you know we've got time we're GONNA make it happen. Just I'm announcing it right here on your show. We'll be in Arlington Virginia October. Fifth through eighth so okay. Let's just make it official all right. Well it's official than Pete. Thank you so much for joining us on the marketing podcast today. You're busy guy so I'm glad that we can make this work. I enjoyed it and you know have always come back and I look forward to look forward to meet you in person would do likewise all right. Thank you so much. Thanks for joining us for the sound and marketing podcast and with my guest. Pete Ericsson tune in next week when I talk with Alex. Woodridge of why do birds a sound agency based in Berlin Germany? It was really fun to take the temperature of Europe's approach and beyond remember this sound. Marketing Industry is an inclusive and encouraging community. We're starting something from nothing really and everyone is super excited to lift each other up so we can all be long and succeed together so ask questions. No question is too dumb or too obvious. Trust me I've asked some doozy's for more of the sound of marketing podcast. Don't forget to subscribe follow and share. You can find us on itunes spotify Google play iheartradio Pandora institure for inquiries on producing your own podcast alert for enquiries on sonic branding and sonic branding consultation availabilities. You can find me a dreamer productions. That's D. R. A. M. R. PRODUCTIONS DOT COM Lincoln and facebook. You can also email me at Gina. J. A. N. F. At dreamer productions DOT COM. All links will be provided in the show notes. This episode was produced by Dreamer Productions and hosted written and edited by me Gina. Aisha let's make this. World is sound more intriguing more unique.

domino Dreamer Productions AMEX Google Gina Pete Ericsson official Alexa Europe facebook Aisha Berlin Germany D. R. A. M. R. J. A. N. F. Arlington Alex DOT
"dreamer productions" Discussed on Sound in Marketing

Sound in Marketing

11:23 min | 6 months ago

"dreamer productions" Discussed on Sound in Marketing

"In the form of a tune a chime We certainly know a lot of brands that have had you know the copper top battery and Nye was like to point out the start of law and order. You know that show. Yes just by that sound. You know it's coming and you know so sound. Marketing is actually been around for a long time. But I think now it's an imperative you can no longer ignore Sound marketing because people are engaging with devices using their voice and using their ears so sound. Marketing is pervasive. You're starting to see it to really take hold with nontraditional devices like appliances. Microwaves and other devices in our homes suddenly have a unique set of sounds based on what it is. They're doing so sound marking is. It's really fun area to see a ball and some people call it. Sonic branding we have a group called. Sonic brand society which is like a networking community within voice. It really is at the end today. It's all sound marketing whether it's a voice whether it's time whether it's music and it's all based on. Hughes Audio Cues You. You know you also said the. There's a lot of technologies out there true. There are a lot of technologies out there to help us with sound marketing. The really I think at the end of the day it's a very artistic endeavor and I think there are people just like writers or musicians. There are sound marketers. That really have skills when it comes to creating the right sounds for the right purpose so I would encourage everybody that you know the answer to sound. Marketing isn't a technological one more than it is An artistic one. I don't know where you fall on that. But that's that's been my experience. Yeah I think the key is not necessarily a song. It's not a jingle it can make a sound and I think people think of like sound marketing or sonic branding if they think of it. They're thinking of music and it doesn't have to be tonal it can be atonal. Think of Aflak you hear the duck. That's a sonic framing right there. Yes there's musical hints to it because He's speaking but basically it's a sound it's not it's not a tune you could have a tune and it's just kind of one of those things that you've ingrained in your brain but it doesn't actually represent your brand so. I interviewed Steve Keller a little bit ago and he was talking about marrying sound science with sound art. And I think that that's key right. There is that you have to be using the left and the right brain In order to come up with something that actually personifies you and your brand. I think that is spot on. And I love Steve. And Steve's been a part of our first two conferences and yeah I think I think you're right I think and I think what's fun is to watch the watch the education of the market and to see people in Organizations. I think about Rjr Beanie at Audio Brain Day let us. They led us at at the voice summit on a journey into creating our first sonic identity. That was an eye opening experience for me. It just it just to see that process whether it is a time or there is a tunnel or otherwise I think the education the market is just getting started and I look forward to To all companies really understanding. Nessim figuring out how they can embrace it. You hinted a little bit on the voice summit when you were talking about motive Can you kind of give me a little summation of like the mission? And what kinds of people will be there. What kinds of things? You're going to be discussing this year. The mission of voice summit kind of aligns with the mission of of mode of and are y boy summit is intended to bring together the people that are impacting the voice verse industry but also the people that want to get involved. We bring together. The experts We bring together those that want to get into this market and we have an educational conference. We also our business conference so we try to accomplish ball tasks and open it up to multiple industries. So you'll notice that catered to one industry or the other. We believe that there is a really cool intersectional effect when you bring game developers healthcare developers intact developers automotive developers together to share with each other. What they're doing. So you know our purpose is to bring together all walks of life that are entering this space create value up and down the chain and I think we've we've done that successfully. What's interesting is we got our start when this market was really a lot of hype and I don't mean that in any kind of derogatory way But in two thousand eighteen there was still a lot of hyperion voice. There was still a lot that were people. Were trying to figure out. Not a lot of brands. Were really using voice yet or using voice skills. There were a few twenty nineteen. You noticed a change. You noticed that a lot more brands were willing to get up there and talk about what they're doing. Twenty twenty is the year really that this market becomes solidified and the leaders of this market become established there has been some consolidation so Several companies that sponsored bit a part of our events have been acquired so that's probably gonNA accelerate voice summit and our subsequent events are voice global livestream event June Those are really where you can take a temperature of the industry and hopefully get a good understanding of what's happening and who's who's leading the way. When is the voice summit this year and where we held the first two events at the July? We moved the event back to October fifth rate. And we're excited to share our story. I live here in Arlington Virginia and we are moving the conference to Arlington Virginia. Actually just in the shadow of the new age youtube by Amazon. That's an area of town called crystal city. The larger areas is called national landing. There is a lot of redevelopment happening there and we feel like it's a great home for our conference just given there so much attention on that area. Virginia Tech is building a large campus. There of course the HD two buildings are being built right. Now there's a lot of excitement a lot of shops and restaurants and it's really kind of like canvas for building out a large tech conference that has a lot of dynamic components to it. So we're really excited about our new home. Homebase hotel will be the Crystal City Hyatt regency and then we also rented across. The street rented the renaissance to do great properties. The renaissance is a brand new hotel. Just gorgeous so we have plenty of room for everybody and It's GonNa be a really fun environment. That like I said has all the breakout classes that we have the keynotes in the expos and a lot of community events planned so it should satisfy all those those networks that are out there. I heard also that last year you just. You just need more space. You were growing too big is did I hear correctly. We were happy that we chose. Newark has a place where we Where we launched the conference but yeah we need. We need room to grow. We anticipate that over the next five years. This is going to be a twenty five thousand person conference so we have put ourselves in a position where we could grow what we like about our choices. It's not a traditional conference center It is a series of hotels where we create a campus so we like the campus field that we're moving into and every year it'll change a little bit. Inner grow as the as the region becomes built out as more buildings. Turn their lights on more restaurants. Come in so. We think that this is going to be a fun. Run for us. And we're excited about bringing people to Arlington and I'm excited about producing event in my backyard. We've been doing events around the world for the last five years. A lot of travel a lot of miles and it's always nice to bring it home. Wow I didn't even realize twenty-five thousand I mean that makes sense because this is an industry that is going somewhere And such a huge conference and it's so funny too because you're probably going to have the market at least in the US because there isn't like you said there's not a conference like this out there. I've seen some stuff in Europe but yeah there are some other great conferences project voice was in January. That's a great event put on by Bradley Metro and he does The voice to the car toys of Hell Voice of money. And you know from one community builder to another. I really admire what what what rallies building. However there's room for a lot of great community builders. We are huge fans of all the conferences that are out there others all about voice in Europe which is a great event there several vertically aligned industry events there was just on. Alexa event in Bangalore India. And you know our hats off to all the community builders out there we know how hard it is to build community to monetize it to get the sponsors their ticket the speaker to get off altogether so we're huge fans but we do feel fortunate. We do feel fortunate that were in this position and you know as a community builder. I'm thrilled I do feel I do feel like after you know. Ten eleven years of hard work in the trenches and learning learning how to be a community. Learn how to build conferences and learn how to build conferences. That can scale. I feel this is an earn position. I have a duty to to make sure this is a great event for industry to make sure people have a great experience to make sure sponsors feel like they get a return on their investment. Make sure people that fly from around the world feel like it was worth their time. Come here so we take. I take that role very seriously. I only help to to meet and exceed expectations in October. I hope that you enjoyed this episode of the sound in marketing podcast with Ericsson founder of motive voice summit and the inside voice podcast tune in next week for the conclusion of the interview. Where we talk about this past in Vegas at the voice at CAS event other noteworthy events resources. Great on genuity and exploration examples than for already occurred in this wide open landscape in predictions for the future. You can also follow and subscribe to the sound and marketing podcast on Itunes spotify. Google play Iheart Radio Pandora and stitcher. And don't forget to share it with your friends for inquiries on producing developing your own podcast or for enquiries funds sonic branding and Sonic Brennan consultation. Availabilities you can find me at dreamer productions. That's D. R. E. A. M. R. Productions Dot Com Lincoln and facebook. You can also email me at Jean. J. E. A. N. a. At dreamer productions dot com all links will be provided in the show notes. This episode was produced by Dreamer Productions and hosted written and edited by me Gina Item. Let's make this world of sound more intriguing more unique more and more on brand..

Steve Keller Dreamer Productions Arlington Virginia Europe Nye US spotify Crystal City Hyatt regency Ericsson Google Virginia Tech Twenty twenty facebook Vegas Jean Arlington Amazon founder J. E. A. N. Newark
"dreamer productions" Discussed on Sound in Marketing

Sound in Marketing

11:28 min | 7 months ago

"dreamer productions" Discussed on Sound in Marketing

"Sound and marketing together has been so incredibly fascinating that even if no one ever listens again. I'm going to keep doing this because I love it in season one. I got to speak to some really amazing people about some pretty incredible things. There's a lot coming our way in sounded technology and just innovation general. Here's just a taste of what we discussed when I talk to people about creating podcasts for brands and branded podcast. I point back to the nineteen thirties. That all radio was branded. Podcast in our brain hit audio then when you had a variety show. It was the Virginia Slims Variety hour and the whole show was building in sponsor. Breaks is part of the content. You know this kind of thing has been around. It's just how the delivery system has changed and the accessibility to everyday Joe's to get into the business as well going into a focus group. I'm trying to find three hundred people in having them do punch cards and then waiting three weeks to find out what people thought of music because you can get instant baseline data on how somebody you're gonNA respond to something or hearing. An predictive ability is amazing. Because when you can find out really quickly and specifically how people are responding to what you're creating that gives you a lot of power this power of measuring the value of the sound we create and present to our consumer is huge that knowledge and power is so vital in this age of voice. I technology for example. Pretty much all of us have turned on a music streaming service at one point or another. When you do that chances are you are not looking at your phone or IPAD or whatever device is streaming so when these all important ads of yours pop up. How do you let the listener? Because they are not necessarily a viewer. Know that it's you sound is your sound premeditated or an afterthought a lot of times brands want to say hit. We've got an advertising campaign coming up it's got TV in it. Let'S JUST FIT. Sonic branding into that. Tv campaign and then when they get to the audio it's just kinda rushing to get done instead of thinking of it as a separate true branding piece and so I always recommend brands to. Hey take a look at this from your brand guidelines perspective and not from a one off advertising campaign. There are plenty of Standalone Jingles. That are fun and product recalling. But I believe without considering the whole brand before creating a fun and catchy jingle the chances of your jingle recalling your brand specifically are just that chances in the land of Voice. I like to think of us as the ready in the aim. We do a lot of upfront thinking because it is much easier to pivot and to adjust when you're in the strategic phase of something than When you're doing your Beta test if a client comes to us and says I want and it's a tactic. We have a tendency to say all right. Let's make sure we are solving it correctly while voice again. Is this amazing opportunity. That has lots of ways to reach things. It's not going to do everything I would love to say. It's the silver bullet that'll make everything perfect. But it will so always like to make sure that first of all there is a good foundation in an understanding of the target audience and also secondly we make sure that we're using voice in the right in great ways advertising through sound and or music is a way to subtly instill your brand into the recipient subconscious without interrupting their day and without pushing your agenda. We can't just sell at them anymore. We have to draw them in in a new way. A more subtle insincere way this somewhat subliminal form of marketing does not need to have a negative connotation. It's up to us to be mindful as to the usages and tactics. We set in play. There is no HASHTAG AD for synthetic audio video today. And we feel there needs to be. It's not to say that that inherently good or bad but it is to say that doing it without an explanation to the viewer listener. That's the content that they're receiving. We see that. It's pretty problematic today. It's religious self. Police our policy is that we will always make sure that disclosures right up front and center and that anyone receiving that content should know whether that means watermarked in frame on the video or some kind of upfront acknowledgement in the audio. Were hopeful that we can try and drive that to become a bit of enormous space sound and music has immense proven effect on the mind and well being of an individual over the course of history and into the present day time and time again sound saves the day it literally can heal our bodies at a cellular level with this profound connection. That sound has over our entire being. Why wouldn't we take this into account over the management and marketing? Our brand and company isn't that essentially us isn't our brand and our company what we want to portray most sincerely and in the best light possible. Human voice was the original media channel. We've always been able to set and talk and tell stories and that's the power podcasting is just going back to that. Really intuitive natural experience of talking and listening anybody can be a podcast or anybody can be a creator and there's a real power there and using the power of a democratized experience. The barrier to entry is so low for creators and also pose a challenge for brand. What should your creative be an audible environments because that's a whole nother challenge that I think of friends don't do correctly opens up the opportunity to make a space Potentially cluttered and and not not as nice to hear as as it could be. And I think that's something that we are very excited about working on with our clients. Today is creating butter. Sonic EXPERIENCES FOR CONSUMERS. One such way of storytelling. Through audio is smart speakers. Alexa skills and Google assistant utilization in particular these features that are helping businesses get the Roi out of voice. Is You could be a restaurant and say send me a coupon send me a menu dry cleaner sent me a coupon. If you're an enterprise or other business your case study somebody are white paper. The user is opting into that. They're giving you their phone number and essentially for marketers. That's building a list. All of those things go the same way that a website does where people are filling out a form and you permission in sharing their information for you to use that. Were making it easier for customers to get that information and connect with the business from a user's perspective. I didn't have to look that phone number up. I had to ask for it and establish that connection. Here's my theory. Smart speakers are creating evangelists for their products. If we have a positive experience using our speakers we're going to tell people and word of mouth suggestions is one of if not the most powerful and organic forms of marketing. We have to our advantage. That's why we read the YELP ads. Ask advice from friends and family read review after review after review before making a decision or not making a decision as this word of mouth spreads along with voice technology growing popular knowledge. It will just become a thing like having to have a smartphone rather than a flip phone or having to have a tesla over whatever car you currently own works just fine. You know it's true. We want what we see and when we see it more and more we want it more and more so we'll get it eventually. Your customer and or consumers will want voice technology. It's time to apply to your brand the hospitality hotel room that traditionally is a quite slow moving old school industry so to come in with technology and technology that is quite new. You've got a breakdown a Lotta Wolves and you really have to paint it. Shah for them. They need to know what is the benefit. They're not gonNA put any old device in a room unless it can innocence. Drive Revenue Helped with UPRIGHT INEFFICIENCY. Just being an incredible device so it is still a long process to breakdown and educate and and Giacosa. You're going to see one of these devices if not every single hotel room because it just makes sense. We concluded the season with the wonderful Steve. Keller Sonic Strategist at Pandora in studio resonate. Summing up basically what this whole season was about. Thanks again Steve. Sonic identity doesn't start with your ears. It really starts with what's between them so an understanding of sound. Science is really important. So that you've got to understand. The impact sound has on perception and behavior and what we can do sonically kind of stack the deck to align Brandon tent with consumer perception. And there's also the sound art piece of it which is really about the creativity so while we want to understand science. We don't want to over science it to the point that that we've wrong The pleasant surprises that can come the disruption that can come by an artist having a unique perspective. So it's really about what I call audio alchemy which is blending the sound science with the sound art and when you get right it literally does feel like magic all in all. It was a great season and I'm excited to bring you season two. I've got three guests already lined up so get ready for season. Two of the sound of marketing podcast premiering Tuesday April seventh where we kick off with Dr Joan Palman or majority of Women Invoice Pete Erickson of motive and the founder of the inside voice. Podcast voice summit and voice global and Alex Woodridge of why do birds? And here's the most important part essentially the main reason for putting this podcast together at all. I want everyone to have a voice in this. What do you want to learn more about? What's got your head spinning. What have you been learning a lot more about in sound marketing? That you want me to dig into. Who would you want to hear? What do you want me to stop talking about? Please please email with questions. Comments and concerns at Gina Jae an at dreamer productions that d. r. e. a. m. R. PRODUCTIONS DOT COM or. Send me a message on Lincoln. I'm there all the time. This podcast is here to educate observe learn and ultimately grow in this amazing sound space. One of the coolest things about this community is that it's full of people lifting each other up and applauding each other. I WanNa be that for any and all of you. I want us all to succeed. And I believe any of my pastor present guests would agree with me on that remember. We all make sounds. Let's make them on purpose. Stay tuned for season two premiering Tuesday April seventh. And in the meantime. Let's make this world of sound more intriguing more unique and more and more on brand..

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"dreamer productions" Discussed on Sound in Marketing

Sound in Marketing

03:09 min | 9 months ago

"dreamer productions" Discussed on Sound in Marketing

"Happiness or confidence trustworthiness but doing that in the context of an archetype. We're happy to adjuster may sound quite different than happy to a rebel or happy to a- lover and so this idea of interjecting an element of meaning on this through storytelling through narrative. And having a way of of Congr- lately matching a sonic expression That communicates not just among the meaning is hugely powerful. Yeah and even just on a much simpler scale of it. I absolutely agree that you. You don't have to change the visual. You just change the sound. I haven't watched it yet. But I heard about there is a trailer for Winnie the Pooh somebody redid it for like as a horror or something like that so yes you can definitely change the narrative just by changing the the sound. It's all perception. It's all manipulation and it's not good. It's not bad at is. I guess it's the way we're wired wired for sound. We're wired for drama exactly. Well thank you so much Steve. This has been a pleasure. I'm glad that we were able to get the scheduled and I'm excited for people to hear what you have to say. Well thanks so much for inviting me and and taking the time to To chat with me and letting me kind of bounce around All around the studio that I'm in at least in my head with a lot of these topics and I'm hopeful that your listeners will at least have their imaginations peaked. A little more inspiration. And maybe the next time they're choosing a voice or a piece of music or they're thinking about sound context of of their branding and marketing messages. They'll do it with a little more intention and make better sound choices special tribute. That's my hope. Thank you again. Steve appreciate it. Thank you so much. Thanks so much for joining us on the sound marketing. Podcast Steve's insight on the world of audio is absolute gold and I hope all of you gleaned at least a little bit of what he had to say I know I sure did for more of the sound and marketing podcast. Don't forget to follow. Subscribe and share. You can find us on Itunes spotify. Google play iheartradio Canberra and Stitcher for inquiries on producing developing your own podcast or for inquiries sonic branding and sonic branding conservation. You can find me at dreamer. Productions Nets D. R. E. A. M. R. PRODUCTIONS DOT COM linked in and facebook. You can also email me at Jean. J. E. N. n. At dreamer productions DOT COM. All links will be provided initial thoughts. This episode was produced by Dreamer Productions and hosted written and edited by Jeanna . make this world of sound more intriguing. You need and more and more on.

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"dreamer productions" Discussed on Sound in Marketing

Sound in Marketing

11:08 min | 10 months ago

"dreamer productions" Discussed on Sound in Marketing

"Now? Yeah I think I think every brand has should have a sound strategy and every brand should be thinking about what they stand for an audible environments and that doesn't necessarily mean Gordon and credit. Sonic logo tomorrow but it does mean that. You should be thinking about your sound experiences as much as visual ones and I think that brands should be thinking about their sonic. Branding should be but I think at least giving the consideration that we give visuals or have given visuals for the last eight years is important. Iran's untrained train entering this new space. I'm an aerosol can talk a little bit about some of the work that we've done to help prove that how our body Al Neri log launched a report over the summer aimed specifically at the the idea was we as an industry have become obsessed with Sight Sound and Motion. These three key things in creative an immediate order to tell brand stories and the issue is most people are really engaging with one sense when they're engaging with media these days here either just looking watching maybe a muted video on social media or you're just listening so we wanted to do was to deconstruct the relative power of the census to tell stories so we took nine ads across three different categories. One group come in and just hear the ADS. Just hear the audio from that story. Another group came in and they just saw the stories. It was a muted video control group where they got the full experience really interesting thing that we started to see very quickly was it really was the audio that was driving emotion. I just audio only stories were encoded with twenty percent. Higher Emotional intensity in the same story told Justin visuals And we have some really interesting reasons for that We've done a couple different studies at this point. Shown that people are are really willing to be directly. Spoken to an audio For example of all of the positive emotion peaks a hot item. That steady twenty percent of them occurred just on the word you alone so we're listening. I truly like we're having conversations. Humans really like Either listening to other people's conversations debating in those conversations themselves and because of that when we were just listening to audio for having these real emotional experiences another interesting caveat that is we we kind of think we cracked why that's happening. And that has a lot to do with the self visuals ation properties of the audio experience. I was just a couple of different ads that had to love her testing this right before mother's Day and the fascinating thing was we saw. The greatest statistical significant difference in any of our data was when we looked at the love ads for just audio visual on just audio of ads. Coated with forty percent higher emotional intensity massive number in her data and just in general The reason for that is when we listen to love stories we have to cast ourselves so those love stories become stories they become our husband our wife our daughter our mother or they become our daydreams and we think audio has incredible power to not only happened to our memories but also happened to our imagination and away that when you have visual cues isn't always translated to that extent of personalization. I LOVE CLASSIC NOVELS. And so if there's a movie coming out that's based off of IT I. WanNa read the book. I because I know that I'm going to get more out of that book and so when I see the visual it's great and everything but I can't even think of a single movie that moved me more As a movie rather than a book because you can get into your own head and I feel like there's an element of that to a story being told by sound because you're you're kind of delving into the same. I don't know you guys would know but I would feel like it's delving into the same Cognitive -ness of your brain when your hearing a spoken spoken story your brain is going somewhere the same way. As if you're reading a book to yourself your brain is going somewhere and it's going to go specifically to you. It's not going to be for like the general masses so like a horror book is Ten Times Ten Times more scary to me than if I'm watching a horror movie. Yeah yeah that's that's exactly that's exactly true We actually did a study. That confirmed that and feel strongly that podcast. Tv show transition as the next Kind of modern reputation of the the book to to move you disappointment We tested a very very famous podcast series that was translated into a TV show and the fascinating thing we found was not only was a more emotionally complex story in the PODCASTS. At greater number of changes of emotion higher highs lower lows all that really good rich emotional stuff that humans just absolutely live for But there was also a greater connection to the characters and greater empathy So a couple of the characters. In the podcasts were were truly unlikable individuals they were spoiled and all this terrible stuff and was really interesting was an audio. They were actually in code. It's like the more positive when it when when they were in The TV show. That was people. Were saying you know what I really started to think of myself. If I were in that position I can kind of see. They were doing what they were doing. so not only is it strong. visuals ation and it. Strong for personalization audio also makes us more empathetic It's really unlocking all those different facets of what humanity really is swings of emotion our ability to to feel so connected even when they aren't are stories but it's also our ability to feel empathy. What would you say are the biggest audio trends driving this innovation and creativity? Because I mean we're talking about podcasts. But what else have you? What helps have you seen. What else have you surveyed inc just largely from a media standpoint? I think it's an interest in it. I think it's an interesting anecdote to consider. Is that because everything for. May hardware standpoint is becoming voice enabled right like the amount of voice enabled devices that C- ask every year Impounds immensely and that's creating new opportunities for people to listen right if your if your fridge is connected to a locks and you can say Alexa. What's the news you immediately got an audible experience And obviously just say the hardware the actual hardware of Amazon Alexa and Google's and be able to get anything on demand simply by asking for it. I think that's just an interesting growth. Trend is the Increase in hardware. Becoming voice enabled to create mechanisms. So listen You know I think podcasting is something that hasn't it's not new right and the mets over a decade old. It's just becoming more sophisticated But I think also thinking about longer longer experiences to engage with People don't then podcasting and In and channels like audio books or podcasts that create that deeper connection And those different content formats. How would you say that Sound would drive the culture of a company so would would a sound investment in your marketing. Would that stick you more in your consumers brain than A visual or is there. Is there any way to prove or disprove that? Yeah actually. That's a lot of the work. That era fell. And I are doing right now with with a consultancy that we've created all around Brown sounds and that's rooted then Principles of Neuro musicology. So how we actually create sounds to inform The cognitive connection people have brands and I think a lot of that lives in what you're saying which is company culture internal experiences owned experiences. You know if it's a a car brand what is the sound inside the car Carcassone spend a lot of money to create that exact perfect sound communicate What their brand stands or even outside of paid media Someone like apple has done an incredible job even outside again of the world of paid media of installing their brand stands for Ford innovations technology. Just with the sounds of their products. Right you can instantly recognize the sound of an apple computer turning on you know the sounds that you get with a Pang on your iphone and all that is done by design and it's been done by designed to communicate what those brands stands for and there's immense power match and and to build a little bit Having a an audible branded moments ozanich ideas. I Monica Jingle. It really is the easiest thing you can do to increase memory and code injuring Brandon And the reason for that is quote we were just talking about. It's the idea that sound has been this incredibly important things out human evolution because of that re subconsciously over index attention to sound. But it's more than that as we over index attention to music and he sonic. Id's Manex are often going to be a repeated total hotter and that is the exact same thing as music so it really is something that consumers are are giving more subconscious memory and attention to It's easiest thing you can do. In order to to guarantee that branding moment is. GonNa be a little bit more more and I hope you enjoy today's episode of sounding marketing. Check back next week for two of my interview with Rachel and Eric Bell at mindshare you can also follow and subscribe to the sound of marketing. Podcast on Itunes spotify. Google play iheartradio. Pandora institure don't forget to enter Promo Code Sound in marketing for your one month. Free trial of stitcher pre the link and Pomo cold will be listed in the show notes of this episode to get a hold of Rachel or era fell. You can find them at mindshare. World DOT COM. Their email addresses are also listed for England's on producing and developing your own podcast or for inquiries on sonic branding and sonic consultation availabilities. You can find a tumor. Production That D. r. A HARM PRODUCTIONS DOT COM linked in facebook. You can also email me at Jean J. d. n. n. dreamer productions DOT COM. All links will be provided in the show notes this episode was produced by Dreamer Productions and hosted written by me gene. Let's make this world of sound warring needed more unique and more and more on..

Google Sonic Rachel Al Neri Justin visuals Gordon Iran Alexa mets facebook Dreamer Productions Carcassone England spotify Pandora DOT Jean J. d. n. n. apple
"dreamer productions" Discussed on Sound in Marketing

Sound in Marketing

03:12 min | 11 months ago

"dreamer productions" Discussed on Sound in Marketing

"About reinventing the wheel it's about perhaps cracking the wheel in a way that it's leveraging Either existing content existing thoughts existing knowledge and making it more accessible and making it more understandable digestible. The other really big implication that not a lot of people talk about but when you look at voice Especially voice search the idea especially if you're on a smart speaker device and there's no screen when you ask a question you get an answer so a lot of people don't understand kind of the mechanics behind that but literally what we're talking about is You know Google has been kind of slowly. Makings the search page less importance. And the certainly makes even less important because literally you you ask your question. Get The answer. So there is a huge. Seo Implication here and so if you're not optimizing your content on your website. Let's say for what we refer to as long tail search or the longer phrases that we would naturally natural us for asking questions. You're going to be missing the boat pretty quickly. So there's some practical implications but then there's also the adoption story from consumers where these devices are being adopted in mass so there's tremendous amounts of opportunity and we just hope like you said people start to go. Okay let me experiment. Let me see what I can do in my domain with this. I think a lot of people are waiting for some of the bigger players to jump into the voice base. And there's plenty of opportunity for small players medium sized players to actually start to get a foothold n even quite honestly start to take on those number one number two players because it's wide open right now and it's just a tremendous amount about ten. I hope you enjoyed today's episode of sound and marketing. Check back next week for part two of my discussion with the West waters. Their Book Voice Strategy Designing Useful and usable experiences is available on Amazon or directly at Voice Strategy Book Dot Com. You can follow and subscribe to the sound of marketing. Podcast on Itunes spotify Google play iheartradio Pandora and stitcher. And don't forget to enter Promo Code Sound in marketing for your one month. Free trial extra premium. The link and Promo Code will be listed in the show notes at this episode to get Ahold of Scott and Susan. You can find them at. Www dot pragmatic dot digital backslash or on Lincoln for inquiries on producing and developing your own podcast or for inquiries on sonic branding and sonic branding consultation. Availabilities you can find the dreamer productions. That's D. R. P. A. M. R. Productions Dot Com Lincoln and facebook. You can also email me at Gina. J. E. A. and at dreamer productions dot com all links will be provided in the show. Notes this episode was produced by Dreamer Productions and hosted written and edited by me Gina. Let's make this world of sound more intriguing more unique and more and more on brain..

Dreamer Productions Google Lincoln Gina J. E. A. West waters facebook Amazon Scott D. R. P. A. M. Susan
"dreamer productions" Discussed on Sound in Marketing

Sound in Marketing

02:40 min | 11 months ago

"dreamer productions" Discussed on Sound in Marketing

"Put a lot of great stuff out there if you want to follow. The social media feeds search for voice X. P. on length Dan We've got a lot of great news going out that show people exactly how these features can help them. You know like the text. Message saying sending coupons and white papers and nondisclosure agreements right. What are the easy things in time? Savers that these features make available to businesses through voice. That's the type of content. We put out on Lincoln Search Voice X. and then a few hit that you'll find me on lengthen and go free to connect with me. I love to help you out here. Your story collaborate brainstorm. It's still early so don't be shy to connect with me. Lincoln's our primary source wonderful. And I I'm trying to encourage the two that this is the time to experiment. Lend people have not caught on yet. So don't be afraid to mess up. Just do it and try something. See See what you find so Thank you so much for joining us today Very very glad that I came across you and your company Kind of blew my mind today. I pleasure guys. Thanks so much you could have been anywhere but appreciate your listening to this and stay tuned for more INFO from spring podcasts. Thank you so much voice. Xp will give free premium license for personal use to all women voice members. I will also provide the link to women in voice in the show notes so women. If you're listening go empower your projects today. If you enjoy today's episode please follow subscribe. Leave a review and share. You can follow and subscribe on Itunes spotify. Google play iheartradio Pandora in Stitcher. Don't forget to enter Promo Code Sound in marketing for your one month. Free trial of stitcher premium. The link and Promo Code will be listed in the show notes of this episode to get a hold of my guest. Bob Stolberg you can find him at voice. Xp DOT COM or on Lincoln for some great video features for inquiries on producing and developing your own podcast or for inquiries on Sonic branding and Sonic Brain. Consultation. Availabilities you can find on the dreamer productions website that's www dot d. r. e. a. and our productions dot. Com blinked and facebook. You can also email me at Chino. J. E. N. N. a. At dreamer productions dot com the sounding marketing podcast was produced by productions and hosted written and edited by. Me Generation. Let's make this world of sound more intriguing more unique and.

Lincoln Bob Stolberg Chino Dan spotify facebook Google Sonic Brain J. E. N. N.
"dreamer productions" Discussed on Sound in Marketing

Sound in Marketing

02:30 min | 11 months ago

"dreamer productions" Discussed on Sound in Marketing

"Three one four three nine seven two six one. Oh did I hear you correctly? I heard three one. Four three nine seven two six one zero. Yep Awesome got it. I am calling you now. It will be me. I found a only turn the scene here. let's see if this is your operator. Alexis. I'm calling to connect you to Voice X. P. Over the phone please stand by calling. This number affects her calling for sex up since calling our sales number right there k. And then just in case. Somebody missed the call. It will send you an email with a notification that somebody said. Call me so basically if you if you're not following along with Scurrying looking in the disguise. There's like a bunch of text fields that you type with all the stuff you heard into the phone number you want Alexa to call in fact you don't even have to type it in because we have this. All templates is so that it's all pre written for you. Maybe you just have to change your business name or something and you can basically save it and enable your customers to say contact sales context of poor. Whatever route it to the right department. If you enjoyed today's episode police following subscribe. We will review in share. You can follow in subscribe on Itunes spotify. Google play iheartradio Pandora and stitcher. And don't forget to enter Promo Code Sound in marketing for your one month. Free trial of stitcher premium. The link and Promo Code will be listed in the show notes of this episode to get a hold of my guest Bob. Stolberg even find him at Voice X. P. Dot com or on Lincoln for some great video features for inquiries on producing and developing your own podcast or for enquiries on sonic branding and sonic branding consultation availabilities. You can find us on the dreamer productions website that's www dot d. r. e. a. R. Productions Dot Com Lincoln and facebook. You can also email me at Cina. J. E. A. and a dreamer productions dot com the sound marketing podcast was produced by dreamer productions and hosted written and edited by. Me Gene Show. Let's make this world of sound more intriguing more unique and more and more on brand..

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