18 Burst results for "Dr. Chris Cloney"

"dr. chris cloney" Discussed on GradBlogger

GradBlogger

03:34 min | 2 years ago

"dr. chris cloney" Discussed on GradBlogger

"A lot of people reach out that way, but I'm on twitter. You can come find me there at Katie double underscore lender, and on linked in and I love to connect with people there and also on Instagram, which is a really fun platform, and near at Katie Underscore River, so I love to connect with other entrepreneurs, academics and people in this space as you heard Chris, talk about earlier. It's a small world. It's like a little circle that we have is really. Fun that we can share and have this history and. It's like it was so nostalgic to back Chris and think about like where we started and we're in very different places now. So that's really it's fun to think about what will keep the conversation going as we. We keep to build. Our building owned own businesses, and hopefully we'll get you back on the podcast. Talk would again the future that'd be great. Awesome. Thanks, Katie I look forward talking soon. Yeah, you to Chris, so you've been listening to myself Dr. Chris cloney and Dr Katie Lender and we were talking about how to integrate online entrepreneurship into your career path. We talked about some of the early days in. Business around academic, starting these these types of businesses at least early days in in our careers of doing it some of the guests you've heard before on the podcast. We talked about going back book a guide Alternate Academic Careers that's authored by Dr Lender and also by or co-authors. Kellyanne, Togan and I personally really enjoyed this book I found it to be sort of choose your own adventure depending on what kind of. Career Director. You're looking for long with tips on how to set directory and also how to figure out the skills you need to get there. That's really kind of what we talked about in this episode. which are what are some of these definitions around academic? All Tech NONOC HOUSE ENTREPRENEURSHIP FIT in. We talked about this multi year career path I really like the way that Katie laid it out focusing on the personal i..

Dr Katie Lender Dr. Chris cloney Katie Underscore River twitter Career Director Kellyanne Togan
"dr. chris cloney" Discussed on GradBlogger

GradBlogger

02:17 min | 2 years ago

"dr. chris cloney" Discussed on GradBlogger

"Welcome TO EPISODE NUMBER FIFTY. Eight of the grab blogger podcast. It's the podcast. We're hoping decks the world through online business spike us. We're helping you by giving you the tools and tips to strategy and tricks. You need to succeed in building online based on your expertise and changed the world with the difference that you WanNa make with your online business. I'm your host Dr Chris. Cloney IT as up so we're talking about newsletter marketing more specifically the analytics from a marketing campaign that Iran for my two thousand twenty digital safety conference at SAP DESIGNS DOT COM. Those who've that have been listening for a while we'll note. This is part of the marketing. Your online conference series. We grab blogger. And this is the third episode in this series. What is the podcast series? This is like multi threading. It's like when you're watching net flicks and you have all these different stories in one show and they kind of jump in and out. We do that with the PODCASTS. As well so every so often will bring up old threat that we've started or Noel series. We started previously in the PODCAST. Talk about that more. The case of this conference thread marketing. Your online conference series. The reason we're bringing this up now that we're done the conference now the couple of episodes that we did before were during the the marketing phase of of doing the conference we actually hosted the conference back in February two twenty. We had a great event. Now going back through all the analytics and tracking. If you're going to wear things went really well and where? Maybe they didn't go so well. And we'll share those over the crowd blogger podcast so if you have not listened to the previous episodes before the safety conference was hosted from dust safety signs dot com. We had almost two hundred and fifty people attending register for the event is fully online event. Four days with fifty two presentations and we through that process. I try to record as many as the marketing sessions. I could also track all the lakes I could. I come then share the back on this podcast..

"dr. chris cloney" Discussed on GradBlogger

GradBlogger

11:32 min | 2 years ago

"dr. chris cloney" Discussed on GradBlogger

"I'm your host Dr Chris Cloney. Today's up so we're going to be talking about creating an interview series for blog content. This is the fourth episode in the content machine series. For those who've been listening for awhile you know Disa- long standing series that we do as part of the podcast back in episode eight. We DID THE FIRST EPISODE ON RANDOM. Topic blogging on episode eleven. We talked about three minute papers up so twenty-three we talked with content curation and repurposing. These are all things I've used in my business and in my blog at safety science were to build authority and bill traffic there. They were going to be talking about creating an interview series as part of your blog content so the biggest question that people ask quite frequently when they're starting a blog or even if they've been running a blog for six months or year even a couple of years is how do we increase traffic. How do I create content? They're struggling or you're struggling to create a flow create a process where you can actually go about creating content routinely getting into the world and use that to drive traffic. So that's really why in this episode and in the Konta machine series were focusing on content systems. How do you build a repeatable? Scalable process create unique content. That you can put on. Your website should drive. Seo Traffic they can share a broader to the community. How do you do that with not necessarily least amount of effort? But how do you do that in a way? That's leveraged so you're using your effort effectively and you're doing that over and over again and again you can leverage to create more content or create better content in your space become seeing authority so and this upsets specifically talk about wide focus on content systems or give eight steps to creating an interview series. What are the main benefits for this type of content? And we'll go through a couple of examples. He's there are people who pulled out websites. I pulled out As doing this in the academic space already they can go use and drive from for experience as always you can download the transcript podcast episode at grab blogger dot com slash forty seven. You're really nice. Pdf transcript of what we talk about also put in a swipe file for you. Mailing potential interviewees include things in. That's why follow that will talk about in this episode. Like getting right into the ask when you're reaching out including specific offramp for what people should do next and encouraging some gentle urgency in that email. So you want an example of how to reach out to people for your interview series. You can download that swipe file at grab liar dot com slash forty seven. So the big question you know why. Focus on content systems for your blog and it comes right back to the the biggest question that I'm asked all the time which I kind of mentioned was how do I create content. How do I drive traffic? How do the in a sustainable way that I'm not GonNa you know? Kill myself over timers. I'm going to be able to keep up with no shore at one point. Maybe you're blogging writing a post every day. I've done this for several months. But it's hard and chances are you're gonNA fall through at some point and you're just not gonNa feel like doing it. So that's why you really gotta go about creating processes and systems in your blog that you're creating content leveraging that content getting it out using it to get traffic using that to drive people back to your website stylish authority and then this is where you can go building your online business. So when I started with the safety science dot Com which was actually not called that website. It was called my dust. Explosion Research Dot com which is a terrible name very hard very easy to say well as casting but very hard to say people struggled understand it does safety scientists are much better. Name was her blogging. There I use what I call. Random topic blogging. This will appeal due at the start. I picked a science topic when flip through my textbook and said okay. I'M GONNA TALK. What's in chapter two on combustion of single particles or something like that? Research heavily created amazing images. I wrote all the material in a word document. I proof read it uploads to wordpress proof-read again. You never believe copy stuff incorrectly into wordpress than I sit there and think about it for a while and be worried about people seeing the content and feel like You know who might have put this onto the world. I'm an maybe I'd press publish. That was like my my life for the first month or two of having my blog doing this random topic blogging. It's inefficient. It's not scalable. It's overly difficult and you won't. You won't keep up with an idea of where the other although thankfully I started thinking about how to implement systems into my blog and systems into created my content which got me to where I am today and away from that random topic. Blog clue trick years to find something that works for you and stick with it for at least an extended period. Stick with it. Maybe you're maybe doing a lot of reading of technical or scientific papers right now than the three minute paper process is one that you can use to create content. We talked about this again. Backing episode eleven. Or maybe you're bored of researching and reading technical articles in your in a different stage in your doing courses or something so that you're you're not heavily into the research. Then maybe you can focus on content curation repurposing making him publish a weekly blog post covering the ten most important topics in wildlife science wildlife. Ballsy or something. I don't know making it up in the world today and use Google alerts to pull that information in repurpose into a blog post repurpose into a newsletter and use that content curation repurposing. We talked about this again. Backup so twenty three. So if you're getting this idea that content machines are content systems or creating a better way to go the news blog. About what you think about your right. That's the whole point. I'm trying to make with these different stories in this episode. We're GONNA talk about just one other another option creating an interview series. I really liked this. I've used it a bit in my blog but I've seen other people actually use them more effectively. That's why want clue examples at the end of this podcast episode. So what is an interview series so this interview others usually within a similar background to yourself or a similar background or your audience. It could really be about anything but generally you get them talk about their experiences. Their successes or struggles or difficulties really depends on the genre that you enter the scientific area in whole points to interview them about their life and their experience or their research and then put as blog posts on your on your website. So it's kind of like guest posting except you reach out to them do an interview either ridden or you can even do these over the phone and then type that often natural blog post. So how do you go about creating an interview series then? I came up with eight steps to do this process. Seven number one is to pick an overall topic so this should be one thing that you really focusing on an interview series. Maybe doing ten interviews on jobs after finishing PhD or series on things you can do with a molecular biology degree. Your I don't know what it is but picking overall topic for your interview series. This is similar to what I did when I create expert Roundup Post. But it's more broad. I didn't ex- around post. I came up with two specific questions. Dog were then step to came up to questions and sent out to experts in my field created one single post to it. This is similar. You WANNA couple overall topic. But you're doing interview about each individual person so step number two is to create your list of questions so these are the questions. You're going to ask the interviewees things like what is your background. What program are you in? What's your favorite thing about this topic? What's your least favorite thing? We'll just topic. What advice would you give somebody else? The typical ones and you can ask the same question to the people. You're interviewing Rican even bury the questions depending on their background. I like doing the same question as a reader. I kind of find interesting to see how people respond to same questions as also pretty interesting. Then you can do again coming back to leveraging you can do sort of mega poster medicos where you look at. Every maybe ten responses to the same question and pull out those underlying themes a step number to create your list of questions step number three to create your list of potential interviewees this where you scour social media your network you know people you know that you might be interested. Google earlier topic overall click on Google's recommended suggestions for similar keywords or key phrases what websites are coming up what blogs are coming up. Those are probably great people to add to your list of potential interviews and this could be a one time thing again doing ten interviews or five interviews or three interviews to interview series or it could be something you do on your blog every month. You do one interviewer every two weeks you posted interview and both these are methods. That can work but you need a list of to be able to go through so step number one number two and number three number four say. Create your template outreach email so this really important if you're you're reaching out to many people at once the guy different extra round of post I think I reached out to something like sixty people or something like that and I sent us a similar email to all sixty of them had come up with a template so it's really easier if you don't make it very specific problem being a very specific as you're never going to send the wrong name with the wrong background information or something kind of silly so. I like to send a general email out and maybe only do a sentence or two something specific to it so this process gets released Iffy create template on the general line. That uses hello. I add a personal feature. Hope it's the weather's Nice and Florida at this time of the year. I don't know it is something like that. Now you straight to the point. I'm emailing you to see if you'd be interested in doing X. Being involved in project why you really WANNA say get straight to the point within the first paragraph or two about what you're asking Then do a paragraph about why you're asking it then give them an offramp. Tell them exactly what to do next. If you're interested hit reply and we'll set a time to do the interview if you're interested here the questions and replying. Email me back your responses. You know you gotTa tell them exactly what you want them to do. Make it easy for the make of them brainless to take that.

Google Dr Chris Cloney Disa wordpress Florida Rican
Creating an Interview Series for Blog Content

GradBlogger

09:35 min | 2 years ago

Creating an Interview Series for Blog Content

"I'm your host Dr Chris Cloney. Today's up so we're going to be talking about creating an interview series for blog content. This is the fourth episode in the content machine series. For those who've been listening for awhile you know Disa- long standing series that we do as part of the podcast back in episode eight. We DID THE FIRST EPISODE ON RANDOM. Topic blogging on episode eleven. We talked about three minute papers up so twenty-three we talked with content curation and repurposing. These are all things I've used in my business and in my blog at safety science were to build authority and bill traffic there. They were going to be talking about creating an interview series as part of your blog content so the biggest question that people ask quite frequently when they're starting a blog or even if they've been running a blog for six months or year even a couple of years is how do we increase traffic. How do I create content? They're struggling or you're struggling to create a flow create a process where you can actually go about creating content routinely getting into the world and use that to drive traffic. So that's really why in this episode and in the Konta machine series were focusing on content systems. How do you build a repeatable? Scalable process create unique content. That you can put on. Your website should drive. Seo Traffic they can share a broader to the community. How do you do that with not necessarily least amount of effort? But how do you do that in a way? That's leveraged so you're using your effort effectively and you're doing that over and over again and again you can leverage to create more content or create better content in your space become seeing authority so and this upsets specifically talk about wide focus on content systems or give eight steps to creating an interview series. What are the main benefits for this type of content? And we'll go through a couple of examples. He's there are people who pulled out websites. I pulled out As doing this in the academic space already they can go use and drive from for experience as always you can download the transcript podcast episode at grab blogger dot com slash forty seven. You're really nice. Pdf transcript of what we talk about also put in a swipe file for you. Mailing potential interviewees include things in. That's why follow that will talk about in this episode. Like getting right into the ask when you're reaching out including specific offramp for what people should do next and encouraging some gentle urgency in that email. So you want an example of how to reach out to people for your interview series. You can download that swipe file at grab liar dot com slash forty seven. So the big question you know why. Focus on content systems for your blog and it comes right back to the the biggest question that I'm asked all the time which I kind of mentioned was how do I create content. How do I drive traffic? How do the in a sustainable way that I'm not GonNa you know? Kill myself over timers. I'm going to be able to keep up with no shore at one point. Maybe you're blogging writing a post every day. I've done this for several months. But it's hard and chances are you're gonNA fall through at some point and you're just not gonNa feel like doing it. So that's why you really gotta go about creating processes and systems in your blog that you're creating content leveraging that content getting it out using it to get traffic using that to drive people back to your website stylish authority and then this is where you can go building your online business. So when I started with the safety science dot Com which was actually not called that website. It was called my dust. Explosion Research Dot com which is a terrible name very hard very easy to say well as casting but very hard to say people struggled understand it does safety scientists are much better. Name was her blogging. There I use what I call. Random topic blogging. This will appeal due at the start. I picked a science topic when flip through my textbook and said okay. I'M GONNA TALK. What's in chapter two on combustion of single particles or something like that? Research heavily created amazing images. I wrote all the material in a word document. I proof read it uploads to wordpress proof-read again. You never believe copy stuff incorrectly into wordpress than I sit there and think about it for a while and be worried about people seeing the content and feel like You know who might have put this onto the world. I'm an maybe I'd press publish. That was like my my life for the first month or two of having my blog doing this random topic blogging. It's inefficient. It's not scalable. It's overly difficult and you won't. You won't keep up with an idea of where the other although thankfully I started thinking about how to implement systems into my blog and systems into created my content which got me to where I am today and away from that random topic. Blog clue trick years to find something that works for you and stick with it for at least an extended period. Stick with it. Maybe you're maybe doing a lot of reading of technical or scientific papers right now than the three minute paper process is one that you can use to create content. We talked about this again. Backing episode eleven. Or maybe you're bored of researching and reading technical articles in your in a different stage in your doing courses or something so that you're you're not heavily into the research. Then maybe you can focus on content curation repurposing making him publish a weekly blog post covering the ten most important topics in wildlife science wildlife. Ballsy or something. I don't know making it up in the world today and use Google alerts to pull that information in repurpose into a blog post repurpose into a newsletter and use that content curation repurposing. We talked about this again. Backup so twenty three. So if you're getting this idea that content machines are content systems or creating a better way to go the news blog. About what you think about your right. That's the whole point. I'm trying to make with these different stories in this episode. We're GONNA talk about just one other another option creating an interview series. I really liked this. I've used it a bit in my blog but I've seen other people actually use them more effectively. That's why want clue examples at the end of this podcast episode. So what is an interview series so this interview others usually within a similar background to yourself or a similar background or your audience. It could really be about anything but generally you get them talk about their experiences. Their successes or struggles or difficulties really depends on the genre that you enter the scientific area in whole points to interview them about their life and their experience or their research and then put as blog posts on your on your website. So it's kind of like guest posting except you reach out to them do an interview either ridden or you can even do these over the phone and then type that often natural blog post. So how do you go about creating an interview series then? I came up with eight steps to do this process. Seven number one is to pick an overall topic so this should be one thing that you really focusing on an interview series. Maybe doing ten interviews on jobs after finishing PhD or series on things you can do with a molecular biology degree. Your I don't know what it is but picking overall topic for your interview series. This is similar to what I did when I create expert Roundup Post. But it's more broad. I didn't ex- around post. I came up with two specific questions. Dog were then step to came up to questions and sent out to experts in my field created one single post to it. This is similar. You WANNA couple overall topic. But you're doing interview about each individual person so step number two is to create your list of questions so these are the questions. You're going to ask the interviewees things like what is your background. What program are you in? What's your favorite thing about this topic? What's your least favorite thing? We'll just topic. What advice would you give somebody else? The typical ones and you can ask the same question to the people. You're interviewing Rican even bury the questions depending on their background. I like doing the same question as a reader. I kind of find interesting to see how people respond to same questions as also pretty interesting. Then you can do again coming back to leveraging you can do sort of mega poster medicos where you look at. Every maybe ten responses to the same question and pull out those underlying themes a step number to create your list of questions step number three to create your list of potential interviewees this where you scour social media your network you know people you know that you might be interested. Google earlier topic overall click on Google's recommended suggestions for similar keywords or key phrases what websites are coming up what blogs are coming up. Those are probably great people to add to your list of potential interviews and this could be a one time thing again doing ten interviews or five interviews or three interviews to interview series or it could be something you do on your blog every month. You do one interviewer every two weeks you posted interview and both these are methods. That can work but you need a list of to be able to go through so step number one number two and number three number four say. Create your template outreach email so this really important if you're you're reaching out to many people at once the guy different extra round of post I think I reached out to something like sixty people or something like that and I sent us a similar email to all sixty of them had come up with a template so it's really easier if you don't make it very specific problem being a very specific as you're never going to send the wrong name with the wrong background information or something kind of silly so. I like to send a general email out and maybe only do a sentence or two something specific to it so this process gets released Iffy create template on the general line. That uses hello. I add a personal feature. Hope it's the weather's Nice and Florida at this time of the year. I don't know it is something like that. Now you straight to the point. I'm emailing you to see if you'd be interested in doing X. Being involved in project why you really WANNA say get straight to the point within the first paragraph or two about what you're asking Then do a paragraph about why you're asking it then give them an offramp. Tell them exactly what to do next. If you're interested hit reply and we'll set a time to do the interview if you're interested here the questions and replying. Email me back your responses. You know you gotTa tell them exactly what you want them to do. Make it easy for the make of them brainless to take that

Google Dr Chris Cloney Disa Wordpress Florida Rican
"dr. chris cloney" Discussed on GradBlogger

GradBlogger

11:08 min | 2 years ago

"dr. chris cloney" Discussed on GradBlogger

"I'm your host Dr Chris Cloney days episode. We are talking about direct email campaigns specifically. We're GONNA be about why is direct email. Such an important way to go was a such a good conversion method or good conversion tool use in your business. It's near and dear to my heart and we're GonNa talk about what a direct mail campaign might look like now. I'm going to get into five tips from an email campaign that I've been running just over the last couple of weeks for the digital safety conference which is an online event that that I'm hosting through dust safety science next year so before we get into what is a direct email campaign. And we'll talk a bit about this event. I don't think I've talked about on the grab logger podcast before but this is an online event. We're hosting next year. It's multiple days for and total actually as two days of industry conferences and presentations and education and training meaning. There's a two day research conference after that so it's really thought the practical pointy end of the sticky if you will come doing industry training and Education Asian for people that are handling combustible dust bueller industries that are evolving fire and explosion safety health and safety managers different groups that now will expose them to the research research conference as well which is really nice coupling effect that just hasn't been there my industry previously. And maybe if you think back to your industry that you work with or your research field maybe you don't see that couple and relationship with industry so this is one of our ways of actually getting that by hosting this large online multiday event. There's going to be more than sixty sixty speakers in total probably more like seventy five or eighty speakers once. We have all the restoration done and that's happening in February of two thousand twenty. So you'll probably hear a lot about a disc coming up over the next several months as I talked with the lessons that I learned in selling this thing and delivering it marketing and keeping people engaged just building up. The the whole platform itself was a really interesting thing. And we'll probably get into that pretty detail later episode. But I want to talk about this first step which is actually bring people balint. So it's part of the you know the marketing process but some very specific part and it's using direct email so just by way of referencing this this event. We're hoping to have at. At least a thousand participants against multiple days ticket prices ranging anywhere from two hundred to five hundred dollars a ticket depending on. What kind of presentations are being done? And so it's a really big event. It's a really big possible revenue generator for safety science for grab blogger as WANNA give you an idea of the kind of scale that's going on so this doesn't have to be an event that you're selling you could be selling. A product could be selling a service or a mastermind coaching program. But all these are really great to start correct email one because you know low energy and low cost setup you just start emailing people to feed back into it and as you learn things change emails that you're sending Odin. We'll talk about the tips that are coming up and three you know. It's just a really great conversion tool you'll much higher conversion funnel with a lower priced product. And you know a a kind of ascension motto. You're bringing people through direct email to what you want them to do your way better conversions. And we'll talk about what Mike looked like before we dive into the actual tips for this episode. So if I haven't already sold enough maybe we'll talk a bit about why direct email go online and look up marketing strategies for your blog. Your Business Today. You're likely find a Lotta funnels about conversion techniques about censure models bring people in but turns out just actually emailing people is a great way eight to get feedback for your product and to sell it or even your service so i. I've talked to a number of people in different communities on part of that asked about you know this process and ah of actually e mailing people about your products and something. That's really near and dear to my heart. This is how I built my online business at dusk safety signs the very first sponsors I brought on for direct e mailing companies now soon as they want their logo shown in my newsletter and it was a very high rate people were very engaged. I just got on the phone and talk to. They want to talk about what it was and it was really easy to bring people in that way. It's really scary to do but actually setting up was released. I'll give an example. The second second monetization method that I used was putting company logos in a report that I was writing at that time. I emailed fitting companies to have a logo on pages jus a three logos by five so three columns by five rows. He builds fifteen companies in fifteen companies. Got Back to me and said yes so at one hundred percents close rate on fifteen emails and then I knew it was really onto something with the strect email start for example I think that was one hundred fifty or two hundred fifty dollars a logo. Aw slept one. She brought in multiple thousands of dollars just from these fifteen emails. Let's the number one reason. Why direct email so powerful is? The conversion rates are much much higher fire. But there's other benefits you know you're going to get to talk to your actual audience if the email you back with some concerns of some JR actions. You can talk about that you can actually offer to get on the the phone and talk about what you're doing so this is a really great way to get out there. Mark your parking service Brosseau to get insights Boettcher product and service and how. The market's seeing that so then what does a direct mail campaign look like so actually todd will this way back in episode two of the podcast talking about three steps to build an community around your blog and I specifically talked about doing expert Opinion Roundup and Expert Opinion Roundup that I did back then I think it was. Maybe I sent sixty males in had thirty people reply then posted their opinions or their response to a specific set of questions as a big pillar blog post my website. Something Really Popular Miller and still get slaughtered clicks today. Go check out that episode. I believe in that episode specifically the you could download the actual email that I sent and to the sixty people so the direct mail campaign that I sent the template for that is available as a pdf download from that episode. Now will show you. What a direct mail campaign looks? It's like if you don't WanNa go download that through some of the steps here the first step is to create a template email. So that's you know there's an example there enough so to the podcast and then in this episode of thirty four oxen include the template email sent from my online congressman running now so the exact email that I've been sending for the last two weeks while I'm getting people into this conference. Include that as a email template get that grab blogger dot com slash thirty four. There should be a way there to to get that material cereal as a kite or a template thanking us for your business so a direct email. has this temple email you create. I mentioned some tips and episode to you. WanNa keep the personalization a little bit low. So you don't make mistake by putting somebody's name and the wrong company. If you had like ten places you have to change in the template. Then you're gonNA make mistakes six. It's actually funny though. The first person responded to my this email campaign was from a mistake. I emailed and said the wrong name with the wrong company and then I emailed back doc wants. I realized that apologized mailbag said. Hey we need to be involved in no problem but the name mistake so maybe you could see sneaks mistakes in their if you wanted to get an immediate response. But but that's one of the reasons. Keep a low low precipitation the template and then the other big thing I mentioned in episode. You need to do a follow up. Email we'll talk in this episode. That's why the tips tips that they give but it's really important the Tampa Bay you get an email list. You create a list of people you know you send that email out in small batches so Santa Fi people see how performs make any adjustments. Another five people sent to another five and go through your list that way and just sell your product service not email so again at grab blogger dot com slash thirty four for this episode and get the exact email that I sent in the campaign. I'm talking about today. So what is the campaign so far then before we get into the tips. Why some I e Mail on October eighth at the time recording his October twenty eight two thousand nine hundred and I've actually sent fifty emails? So he's fifty emails over personalized directly. Set go to contacts. I know from my field more comedies. That I know that work in my field kind of you know the Rolodex that I built up. Do you need a Rolodex do this. No I did this way back with companies that I just spent on my email list when I was bring out sponsors and I've done it before for you know even looking at that I go to and the people that are involved. They're the researchers. Yeah I'll send emails to them about research aspects next sexy. I got some of the contacts for the current lists that I'm sending from so sending for just over two weeks. We sent over fifty emails and so far the response then for the conference is we have eleven people registered in thirteen. People have responded positively so it's total of forty eight percent of the people reach out to have agreed to present at the conference. And or have already Richard. We have another twelve people so another twenty four percent that that are thinking about it but they haven't gotten back to us yet so almost seventy five percent of people that we e mailed for two hundred almost six hundred dollar registration to present present at our conference have responded back either favourably or have already registered so. This is a huge number. You wouldn't see this if you built a funnel you'd be talking about you know fractions of a percent or one two three four five percent but a direct mail campaign is really great especially if you establish the authority in your space ace already. Let's even really great. If you haven't done this. I I mentioned the case of the inside report where I had logos on my on a single page there. We had one hundred percent close rate fifteen eighteen hours fifteen so it just shows that you know if you're creating something amazing putting the world people respond to that in direct e mail still the best way to reach that group so we've had had almost seventy five percent of the people respond that they're interested that there really interesting that they're going to redshirt soon or that they read. We've had four out of the fifty. So eight percent respond negatively and ten fifty so another twenty percent not responded all even with the follow up email so it's twenty five percent ham responded or that don't want to present and seventy five percent that we think are going to actually end up presenting and just after even after only two weeks. You had a quarter of those already register at the event so coming back to wide email again. This is the highest conversion. You're going to have. You're not gonNA have numbers of better than this by having having a landing page and sending traffic to it a neo paying for advertising or doing all the sort of stuff just e mail the people you know in that they want to go to the thing that you're putting on or the product because you're selling your the service that you have so those are the results we've had so far then for the specific direct e mail campaign. I want to talk about five tips that I've learned so these are things that I'm learning just as we go there things I've thought about maybe four but have also just apply to this whole process so I've sent emails to fifty different people over last couple over the last two and a half weeks to attend and present at this conference. I'm walkin links to the show notes at grab dot com slash thirty four to the conference itself. Self I think we have links to the Chichi as well. But it's actually you can find the event page at dust safety science dot Com Slice D..

Dr Chris Cloney Tampa Bay Brosseau Mike Aw todd Miller Boettcher Wan Richard
"dr. chris cloney" Discussed on GradBlogger

GradBlogger

20:09 min | 2 years ago

"dr. chris cloney" Discussed on GradBlogger

"You can change the world with your research your background and your expertise I'm your host Dr Chris Cloney days up so we're talking audience segmentation and in particular I'm talking about didn't know hands down if you hate to bring it back so that's a you know a ploy really get you in the car or if you want adopt Nancy I'll just take it home for for two days if you don't like the end we'll bring it back a little bit warming so these group a are more likely to come in and read this information more likely to want to get into the technical nitty gritty details and you can give that to them in your content so in this podcast specifically I'm generally you know dealing with either the afflicted segment or the informed segment for the podcast listeners say no they either want to build a business or they're already starting to build a business inside also wanted do a better I don't so much put things out to the oblivious segment because people aren't likely to actually click the button and turn on my podcast they're completely oblivious online business now we may create some specific content that's geared towards them and shared on social media maybe or something like that to get them into the ecosystem but just going to be different framing than the afflicted and inform segments which is what I really want to demonstrate or show in this episode so important thing about the inform segments they're gonna Wanna I know your credentials as a person providing solution through generally longer lead time to get them through to your website to get them to actually believe in you as someone who's providing great information these because they're going to be more critical they're informed they know what they're looking at they know the problems they're having so it's going to take longer on the flip side these are the people that are likely to get the most results what you're doing because they have the power and the you know the mindset already in place to go ahead and try to change those problems they're having those afflictions they're more likely to get results from your work so in terms of monetization and what's the best segment so you know you built a blog you create a bunch of really great content for these different groups he hadn't coming through you had them interacting with each other other and you know you're really doing great awareness you're doing a great education so if you want to build a profitable business blog what type of group is the best group in this simple framework for monetization the easiest one is really generally the afflicted people so mention they have a problem the need to educate them that they have some sort of issue going on maybe it's personal productivity is a graduate student or maybe it's handing on their email or maybe it's the you need a graphic design for a graph lab they're doing or something there's lots of different ways you can different problems you can have the no they have a problem so you're Dan is to to agitate that solution a bit increase you know how important that problem is in their life so they're they're willing to actually read and learn more about it and then the provide some sort of sneezes content that you're putting out ways you can help them or monetization and in terms of building a product it's really best to try to go for these afflicted people I there's a lot less awareness education needed and you know you don't have to build the type of credibility you need for the informed audience in terms of informed audience and the longest lead time these are the people that you need to prove that you're the best resource they know what all the different solutions are so you have to really go about showing up three days or showing up every week or whatever the frequency is and delivering value these people belittling solutions and helping them understand so a podcast great example this every week I'm here talking about what the different options for building a business as a graduate student so over time you know as one week goes by four weeks twelve weeks one year two years five years yet to be seen as authority and get resonate and you can resonate more with this informed group and last Summer Double d oblivious group and Vermont is Asian unfortunately this is where run into trouble the abilities groups always going to be the biggest volume so they're going to be the easiest a target and you know if you think of a big if you're shooting an Arrow and you're shooting at a a big target do Bolivia's group's going to be the biggest one in the easiest one to hit but it makes a takes a lot longer to to make them realize what their actual problem is that they're trying to you are having their life so you need to do all that awareness work to get them up to the afflicted level then you do all that education worked to get them up to the inform level so they can make a decision on that if you can make a habit of converting people through these levels from oblivious to afflicted to observed then you can be very successful and there are some folks that do this quite well but it takes a lot of work and you really gotta make sure things Kinda dialed in right it's quite difficult to do this and on the on the flip side of that this group is much less likely to pay high prices for the solutions they learned yesterday at they even have a problem so they're not gonNA pay multiple of hundreds of dollars or thousands dollars to solve those problems when they started having that pain or didn't even know they had that pain where if you have a form group that knows pain they're looking for solutions they may Taytay Tanner one hundred times more to get that same piece of information that same caution that same project or like same coaching or guidance so it's really important to pay attention to what groups are coming they do not doing a lot of material around awareness you're going to struggle to grow those people into actually followers and people are paying for your your blog at the end of the day furthermore Oh really targeting the informed group is great because they may pay ten one hundred dollars more but takes a lot longer to build up that authority be seen as the best solution in that space so as I mentioned we put these kind of tips all in one page cheat I grab Lard Dot com slash twenty nine you can grab that they're just has the oblivious customer her the afflicted in the form of what their definitions are then what some of those key points are on tackling monetize with those different groups so what are some ways you can get did then threw Molotov so we thought it would y you do this you know what you should list and tagging people and segmentation that sort of stuff and that's really great and you know I'd recommend that for the intermediate the events person but if you just want to get started the segmentation the easiest way is just to have something on your home page of your website lets people kind of self select so my case for the oblivious group of might be something I'm like are you working in industry handling combustible dust or you're working in feed or metalworking or food processing or the Bolivia's group next group might be you know are you suffering fires facility and worried about you know the increased hazards third group might be straight to the technical solutions for explosion and fire protection so these having these selectors where you have your different material creating under these different three categories who's that right up on your website then you can actually track who's clicking through those different pieces material and see okay as you're mostly on the oblivious side or mostly on the side and you kind of play with those and change them back in those quizzes and those responses where some ways to improve the system so certainly measuring the clicks to each of the selector options way to do it and then doubling down on your best performing content so have you find the most your group is coming in with a problem and there are afflicted but they're not looking at solutions than that gives you a really good indication of where to double down more on content so you may really need a double down on okay what are the impact of those problems on your life or you know on your relationships or getting a job after Grad school or making money or finding employment or anything like that so it's about taking the problem and ads a bit how do we extend it to the next things to make it a bigger issue and then down to the solutions that you're providing so wait improve this is to double down on the the best performing content a new condom path on my website people would probably click to that so if every month you rotate through a new piece on your selector you get an idea okay this is actually resonating more or less my audience so that is the simple audience segmentation framework Again I credit this Dude Eric Halpern it's social triggers dot com talking with the oblivious flooded and informed parts of your audience group when I heard it and kind of wrote it down I thought of really applied quite welcome to my world industrial I don't know which one is the the best one to move forward with I'm really map quite well in in my world there my corner of the Science Communication Ecosphere I thought of my Material you can tag on social media at grab blogger at twitter or instagram we love hearing from the audience I love hearing from the audience I can.

Nancy Dr Chris Cloney ten one hundred dollars twelve weeks five years four weeks three days two years one week one year two days
"dr. chris cloney" Discussed on GradBlogger

GradBlogger

10:33 min | 2 years ago

"dr. chris cloney" Discussed on GradBlogger

"Have we become self tenured helping you create create the research and the business and the change that you won the world through blogging podcasting video communicating online. I'm your host dr chris cloney and today's ups overtime what tasks clusters and projects that we're talking about the anatomy of an online business so i thought it was a really important topic. 'cause it's something that i've struggled with and some that i've went through over last three years building my business. This was the the process of moving from sort of a gritty solo por nor were doing every single. Step in your business yourself trying trying to organize all that you have sticky notes everywhere whiteboards going on and from the process of now running a small team with a safety science and with grab blogger. I realize if you don't have the right processes in place from the start. You can run into big problems so if you're still in the solar entrepreneurship space these tips in these process will actually help you even more more because you'll be able to get organized and do more in a day who bill get more done and you'll have less confusion and less strife in your life and maybe won't look like i did two years ago when i had you know three whiteboards in my office and sticky notes plaster everywheres plans on top of plants on top of plans so my whole system is really built around and a lot of the fundamental concepts of personal productivity that i've talked about previously on the podcast. I talked about the book getting things done by. David allen in the capture short do new productivity system. That's the kind of developed the running my business in episode thirteen the podcast and they'll all the concepts here but today. I've also recently been applied. I'd since i read by michael gerber and this is really about how technicians and by technician in his terminology means anyone with skill sets that applies is that to to be in labor so anyone's not a manager when that's not a visionary and entrepreneur how people comfort technician background which i think we all really do as <unk> as graduate students they really struggle building business and don't put the systems in place the processes to make a little bit easier on yourself so i want to highlight a bunch of systems that i use and how i organize my online business today in hopes that will help you get your systems organiz as well and also not run into problems in the future feature so in this episode we'll talk with the different process that you need to be thinking about. The different steps lime steps with the different systems. I guess is a better word that we're using at grab blogger. We're using a savvy science thought the mistakes that people typically make and then at the end of the podcast so we'll talk with three benefits the setting up your business in this way as always you can find the transcripts transcript that grabbed blogger dot com slash twenty two and we'll actually provide in a in a cheat sheet my standard operating procedure for how to create a project that will talk like what standard operating procedure is in this episode. This is the one i use every time at create something it's not a reoccurring project or recurring cluster task which will get into as well in my business so every time i open this document up and i use it to to start anything new or anything from rebranding to creating this podcast itself i use use the same outline saint procedure so provide that as as a chichi as an example of a standard operating procedure in s._a._p. So what are the different parts of an online business yes so i break these down into tasks. Clusters projects and reference so tasks are things that you do the one off offs single step things that you get a result from so this could be anything from emailing someone to writing a blog post uploading a blog posts. These are all two recordings podcasts so these are all tasks are all things they have to do. In the run of a day tavern business function cluster is what i call a group of tasks so releasing this podcast episode doing myself would be a cluster of tasks that i do myself so i create the outline which is a task a shoot the episode i would edit the episode so i'd create the show notes the cheat create the transcripts that upload it that i'd share it. I'd set a date to go. I would do social media for it and i'd reuse. We use it again in the future or something like that. That may be a good standard operating procedure for that task cluster now in my business today. We have other people that do other parts task. That's what's even more important report documented from the start so you know what processes could be outsourced for that so that's task and clusters projects. Are anything that sort of one off or anything. That's not not being done in your business. So in this case the pockets of sorts are done every week. We do the same process that clusters very well established. If we were to launch a new podcast that'd that'd be a project where they try to increase traffic to a certain page on the website. That would be a project. We were to increase conversions to our newsletter. That would be a project so these these are all anything new. That's in your business and i talked to capture sort doable projects. One big rule. I have is products. Boxes should close projects when you're not actually functioning or doing something in them and have a very limited number of open products at any one time so that's tasks clusters projects than the last part of the last piece of your online businesses reference information agai detailed this episode thirteen most reference information will never use it leaves a very small percentage of it but you need to keep it somewhere. We'll talk about what that summer will be. In this podcast episode before we get into what the rules of the system iron how to keep track of everything some stakes that people make the mistake number one is not labeling task clusters project views have stuff. He's have large lists of stuff and they're not set up in this hierarchy or any higher. You're gonna be in trouble because it's going to be very hard to wrap your head around especially as your blog grosses your online business grows state number two is taking on too many reoccurring clusters. I've done this myself. It is extremely extremely detrimental to your productivity and probably mental state so i now try to keep it sort of my recurring tasks only take up one day a week about twenty percent of my working time actually only only twenty five percent of the time said try not to work fridays if i can so these are tasks. You're doing every week like writing blog posts or like shooting podcast episodes this leaves as the other seventy five percent of my time to take on new projects launched new parts to my business go look for new clients and look at even managing and reviewing and visualizing visualizing what my business going to be like so take angry occurring tasks feeling pretty stress stick number. Three's not evaluating recurring tasks. Sometimes you have to shut them off. Sometimes you have have to change them. Sometimes you have to change the workflow in them. This is a really important step. I used to do a weekly facebook. Video in the grabner. Connect group ended up taking too much time to fit into my schedule so i shut it off or probably over a year now and we're gonna bring that back at some point but it's only once we get the rest of the systems in place in the business so that can still function without interrupting the kind of new new project work that we needed to stay number four is working on more than one product that time i said this already products and are like boxes they need lids and most of them should be closed. Don't try to work two thousand products at once. I'm guilty of this but it gets very hard. Sigma phi is not correctly defining and documenting a project. That's why the chief of this episode is my standard operating the procedure for creating a project i thought this at the start of every project to do things like creating a mind map organizing the mind map creating the purpose abyss the scope the metrics for us a measure success for the project to house the notes over creating to create the timeline figure out how we're actually doing against that that all goes into project documentation mutation and of course we have standard operating procedure for creating that documentation project. We don't criticize project then halfway through. You're gonna go oh yeah. What were we trying to do again. <music> how are we measuring success for this project and it can be very concerning disconcerting as you kinda go through that project so those are five com mistakes. I see people make nick. What's the solution then. That's going to be this anatomy of business that we're talking about anatomy online business. What system should you have so we're getting started as one explain the rule system awesome the rules are each task needs a standard operating procedure so normally. I do a task do the three times. I do once just to figure out how to do it. The the second time i write down the steps that used to do it and the third time i do it again. Befalling steps i wrote down and then i know i have a step wise procedure for doing that. Tacit actually works a fourth and critical step will be giving that to somebody else and making sure that it can actually be done by outside person and we do this in our business when we right s. o. P.'s fourteen members. I we another team member to do it falling that s._a._p. Just to make sure it's written in a language that people can understand across different kinds of functions within the business so we need need the standard operating procedure. Each tash should be measured so the sarah operating procedures should include a goal a purpose steps which is the big piece and to what standard it's measured against and then again this comes from the e myth by michael kerber which really talks about setting up your business like a franchise pretend you're gonna make five thousands of these businesses and then you'll have the right <unk> processing place. Pretend it's going to be mcdonalds and they're going to be actually franchising your business. Now not saying you should have a franchise business saying to have the systems in place such operates like this type of business in the standard s._a._p. That the s._a._p. That share. I don't have really the goals in the purpose because it's creating a project so it's i probably should have that in there but the purpose about one is is to create a new product for your business and the standards again will go in the product document. Those are things that should be with each task included in these standard operating procedure and then the third rules was that each project needs a project document and we talked about this. This is lighting the metrics that are going to measure success the things that are important to you. The reason you're doing this. How lines with your company values i use these are all things that really should go in that project document and be used for you to to kind of build up that project. Someone's getting organized so we've talked to a lot of information. We talked about standard. Operating procedures task clusters reference information projects. How do you keep track of everything so the way that i've grown it's been organically manically and listening to a lot of other folks that are very educated in the space and then reading a lot on systems is to create my own business management system in order to do this. I have a central repository. That has a folder structure. This is on the cloud right now. It's actually on my personal drive the whole s._a._t. Science and the whole of grab blogger run a two separate folders folders within my driving. We're actually moving to g. Suite with teachers now right now the whole teams in there but we're actually running out of space in everyone's drives because we're getting above twenty five fifty gigs in that drive but that has every asset we create all of our brand elements. All of our website projects have been created by brain illness like your logo. Your colors your fonts by assets..

s._a._p technician David allen dr chris cloney facebook michael gerber michael kerber nick seventy five percent twenty five percent twenty percent three years two years one day
"dr. chris cloney" Discussed on GradBlogger

GradBlogger

13:03 min | 3 years ago

"dr. chris cloney" Discussed on GradBlogger

"Podcast for helping you build an online business built a side Hustle Bill the research company build your brand in space that you want to the thorny and so that you can change the world with your work with your research with the power of that business. You're building so I'm your host Dr Chris Cloney antennas up so we have our repeat guests back on Dr Melni Bruce. We're talking about when and how to rebrand your online business not only appreciate you taking the time to come back on the show again and and talk through this process with the listeners absolutely great less left us says happy back and sharing my life with everybody you got it so we e-last Melania on the show on episode sixteen which is only two episodes ago when we were talking about using instagram a lot of great tips about how to use it what the different structure in processes are and really good interview so releasing these in the future. I'd encourage you to go back and check that out. We shared a little bit of Dr Bruce's story in there but this is actually sharing more story. I think we're talking about how when and how to rebrand your online business so that are just tuning in Dr Melanie Bruce <unk> as a p._H._d.. In consumer behavior from Southern Cross University in Australia she was a system professor of Marketing University Tennessee's. He's now moving down to Mississippi or up to Mississippi Canadian so U._S.. Geography is not that Good Speaker Small Business Marketing consultant and she started blogging as part of <unk> a core she was teaching at the professors dot com. She then moved that into a into a business that she was monetize and use it to Greg consulting gigs and speaking gigs but just in the process just recently checks rebranded to the leveraged P._H._d.. Dot Com and it's not that often that you get a big website the re brands like that we did it with my my business about a year ago. WanNa get the inside scoop on what that looks like those that are considering moving from from one brand to another so with that that is a great place to start is what led you to to wanting to rebrand your online presence. There's actually a couple of reasons why I needed felt like I needed to rebrand and the I was at my blog had really shifted in what I in the content that I was creating and the content that was the most popular resonating with people I started wellbeing about how to organize travel studies because I came to the United States and found that students he didn't travel very much in that travel study was a big pot of the college experience they have and I have a love travel and I wanted to help other academics particularly within the United States where this model is really popular however over time I realized that I was posting mole content about how to get a job in the United States as an academic because that's what people wanted to ask me while you got your degree in Australia. You grew up in Australia. How do I get a a tenure track position in America so it's not creating content around that and around personal branding and I realized that I wasn't really posting content anymore about travel L. Study and being a professor out there in the world traveling around the same time? I realized that with this new shift I now had had a direct competitor. I'm doing <unk> because they don't really competitive just somebody that's in the same sort of area in helping people in the same way that I wanted to help people and when I started to rank on her brand names when Google started sending people to my site instead of hose I decided that it was time for a change because I was encroaching on her brand that she had developed quite some time before I had so I felt like I was in her space rather than it being my own space so I wanted to create my own space and it listed wanted to change the name of my brand to be aligned aligned with what I was now now doing which was helping p._H._D.'s to leverage the hence the name the Leverage Pitch Day. I love it and I mean that's along the lines of with what we're doing and it's important message important topic of helping people with P._H._D.'s. You know get to the next level. Whatever that is for them? It's finding a <hes> an academic physician. If its findings outside of academia building a research company that's brick and mortar building online business or building a personal brand. It's aw it's all important and I do want to. I do want to comment on the competitor thing because there's so many people there so many pizzas and need help and so many so few the Roxie providing and help that I do think that it's just like you said it's not really that were competitors. I'm not the person you were talking about if I made it sound like that but it's just more of that for yourself I think the brand names quite similar so they're just leads a little bit of confusion right. Absolutely I mean marketing we talk about creating brand and you don't WanNa have confusion of love who they're talking about what the talking about and it is just so close you know she's the professor is in and I was the professor is out at the to close it was I'm GonNa be a strong brand in the future and I wanted to have a strong brand. It was important to me was what I was trying to help other people do I couldn't have for myself. It makes a lot of sense and I would encourage the the listeners to go check out. The professor is in as well. It's a she does great work on her website and on her platform platform as well but I could see that just having three letters changed the two letters could could cause some brand clashing brandon fusion so is a great kind of choice was any other reasons. That was a natural time for you. Besides you know your your focus was shifting wanted to look at a new brand that made sense to move on anything else there no particularly particularly I did have well. I guess there is actually I had a life change. I had my first child and because of that I was traveling a little bit less. <hes> no Chris recently had a a child. A load of academics have children and we do have to change up Ou- priorities in life and I was traveling a little less before I had my first child I was doing at least three trips a year with students in addition to another three or four tricks personal trips so travel is a huge part of my life. It definitely is still a big pot of my life took a small break when my son was first born but have since continued continued to but I'm just not doing six or ten trips a year anymore so I didn't have the content as well to to put out there and I do want to Isaiah missed might come up light up. Just say don't think rebranding isn't as hot as people might think it is and don't get scared to get started because you think oh what if my brand's already taken what if I figure out that I'm GonNa Change my direction in the future because you can always change it light on you can enjoy it. I'm an example of that Gregory's an example of that so yeah listen on unless let's do this together yeah and I agree. My first blog was my dust dust explosion research dot com which is a terrible name. It's hard to say it's hard to remember and changed does safety sciences now where my my industrial social safety companies that we've expanded and now we have crowd blogger which is obviously this platform. You can always change it. Don't let me say don't let stop stop you from getting started and if you are so donald bringing started carry on for a while under your first brand if you're GONNA do that don't like change six times a year. That's not gonNa January but if it's time if can tell it's time they don't wait either because it's never going to get easier to rebrand. If you wait a year or two years or whatever you may find that you're doing for other reasons. You don't want to accept that new thing to your life that you're trying to grow into and you're kind of depressing issue so that's that's the psychological allows logical side of Well my goal is to help people who are working four or who have a p._H._d.. To use the <unk> to their full potential increasingly bracingly I'm seeing that people with P._H._D.'s cont get hired that this traditional route of going into academia isn't possible because there's just too many p._H._D.'s. It's too competitive. You can have a great list of publications. You can be researching really well. You can be a fantastic teacher doing all this service and you still can't get a position so my goal is to help P._H._D.'s Eva get an academic position edition or if they already have academic position sell that book that they're riding or be booked and paid to speak to consult bolt so p._H._D.'s are experts. We have a really bad name. We we don't have a good brand we we aren't seen as people that can do industry research well oil that can do consulting because we've seen Israeli theoretical and so by building your brand you can build your authority and become known as the experts in a particular area and I think Chris you're really great example of this. We look at your desk seclusion business and your wall gang and how you've you've created yourself as authority in that field in a field that type of thing didn't really exist before so on my blog I have heaps of Free Resources Mrs on establishing and developing pesto brand. I do a lot on social media because that is I believe it's a great way for you to build your your authority new brand. It's a very cheap way of doing it. It's take some time and you can definitely be strategic about that. So I have things is on there about what type of Hashtags you can use a what platform that you should be on end also have a coal so for those people who really want to invest Aston themselves there is I do have content that you can obviously pay for but I really WanNa help as many people as possible so lots of free content on my blog or you can leverage average P._H._d.. Use It to the full extent and that can be from when you starting your H._d.. When you still in school still studying to even if you're you've been out fat ten or twenty years you can still <unk> your I love it and it's obvious the <unk> success you've had through the you know your career with with starting outing with professors out the other busy? Doing we talked a bit about this and in episode sixteen but consulting speaking some sort of passive income models courses nurses on leverage P._H._d.. I mean there's a lot of steps involved. I guess in one on one hand but in my mind it's so open and available to to ninety five percent of P.. C. The students if you're like me chances are you're an obtuse area of the world. Minus is not even all explosions and Industry the only ones containing small particulate matter and mostly William notion what that means but let's sugar duster coal dust or whatever but if you're really obtuse you're probably going to be the first <unk> person ever to write about it. Online say you're probably going to be the first person to write about it online ever what an opportunity if you're willing to put yourself <unk> out there and start to grow personal brandon and things like leverage p._H._d.. And other groups. I'm ready to help lift those people up because there's there's some scary steps. None are particularly higher but a lot of them are are really scary and riddled with usher syndrome but this one encourage people you can do it and say yeah. I definitely check with the leverage P._H._d.. To help you get down along the <music> as well Chris. I also want to encourage people who think that they're on the opposite end of the spectrum as well because I'm in marketing if you go online and look for a marketing marketing expert there's a lot of us because we know how to market ourselves and so I have. I don't talk a lot about it too much. I try to just just to give examples but I don't want to talk about myself too much on my on my side but I have a business I consult with companies in marketing and I've established my personal brand as a marketing expert as well particularly looking and helping eco-businesses Stott up there and launching their products and and so you can do it if you <hes> extremely juice and detailed and ride in some area that you think nobody else is doing right now amazing opportunities but but even if there is already a lot of people out there doing this you can leverage you have a p._H._d.. which a lot of people in your area don't have very very very few? It'd be my be my guess now. It's really great point so the kind of goal here was a see saw I rebranded from my desperation. Research Dot com slash safety science dot Com <hes> dosage science dot Com rebranded from the professors out to the leverage P._H._d...

professor Dr Chris Cloney Australia Dr Melanie Bruce p._H._D. Mississippi instagram United States Southern Cross University Good Speaker Small Business Ma P._H._D. professor of Marketing Univers usher syndrome Google Greg America Stott L. Study Isaiah
"dr. chris cloney" Discussed on GradBlogger

GradBlogger

11:42 min | 3 years ago

"dr. chris cloney" Discussed on GradBlogger

"Host, Dr Chris cloney. Absolutely have an interview with a very special person, Maya go, still, she's alumni, or with their undergrad is state university. She's incoming student at the university of California San Diego Maya thank for coming on the show today. Cam happiness, talk with him. So today, we're going through my journey from a blogger to a freelance signs writer. So I, I really liked this path for academic kind of dip their toes in the water for side hustling. Entrepreneurship actually recommended to a couple people over the years. I don't know if anyone's taking me up on the offer, but basically said, don't know how to get started in that they wanna start throwing business, but don't know where to start something like, writing in the go check up work and see if there's some job posting apply for I had done that myself. Folks, not actually great of a writer turns up, but Maya has done that in is gonna share that journey today. So she started her science blog three years ago, which is at a l z science dot WordPress dot com, and it's all about the science of Alzheimer's disease, brain, health ear ago. We talking three meals you mentioned that a year ago. She used that sort of portfolio to launcher side, hustles freelance, science writer. That's kind of the journey will talking about. She asked knows that sort of good topic, or the listeners of the grab lager gas, and I think I responded with in attic. Yes on when he said that. Because I think from this podcast interview we can really get get you guys result. So we have a blog today, this will show you how you get maybe expanded into something more interest in freelancing. This is a really good way to get started, as I mentioned. So going back to the start Maya committee, shed some light on why you decide to start a science blog in the first place. Yeah. So I have like. Evolved, very gradually. And so I started out I was in it's called the junior committee of the Alzheimer's Association. A lot of cities, have these basically just bunch of, like, you know, twenty thirty year old's, who get together once a month and they helped plan events for these Nate, especially targeted like young professionals to get them to come since that, you know, that's kind of demographic, where people don't often care about geriatric diseases it. So we kinda focus on getting young people involved and my role on that committee was basically V, science officer official name with basically means none of the other people on that committee, where scientists, and so my job the undergrad wasn't really a scientist, for say, but might I knew how to read cited papers kind of translate them into league normals each. And so what I do is doing every meeting whenever there was a meeting. I would look at whatever headed published related to Alzheimer's disease in the past month that I just give a little synopsis on what that meant, and, like, what's. -nificant had, whether this might chains, you know, your lifestyle or things like that. And people on the committee, really liked that the town very useful. They said the you know, it wasn't the kind of nation. They could really get anywhere else. It's hard to find. And so I ended up, basically thinking, oh, maybe I'll just, you know, all right. These synopses also put them in our Email newsletter. So the people who didn't come to the beating can also get them and then someone else said, oh, maybe you should make like a permanent archive on website of these synopses still limited that and then eventually, it just kind of I realize, like, oh, this is actually a blog that other people are reading who aren't on the committee. And so I kinda jumped into it by that point, I made like social media to go into it, and I started actually promoting hosted inviting guests people, guests opposed on site and it just kind of grew from there. It wasn't really something I set out to do, but it ended up being a super awesome heart of undergrad career in something that I still enjoy doing hoped to keep doing throughout grad school, as well. It's a really cool story. In we turn off the video. So we can't see each other a have the kind of this giant probably stupid looking smile face. 'cause that's that's such a great story. And it's funny because it's, it's almost really different than what I did or a safety science for independent research company. But I did the same thing in terms of the, the media, paper abuse under view them in and try to ice. Look at them in science language. But then I'd take like five of them stacking together. Then take that in try to translate into what it meant or Mike as for industry. So to the real world, real people. Speaking in your words, but scintillating to see the kind of came from two different places. Maybe but we came to one of the same solutions your every day. You're reading these papers and the rest of the world would probably like to know women in, you know, normal words. So that's kind of interesting. Dan was super useful for me as well, just because if forced me to keep up to date on things that were happening in the field, which isn't undergrad, you don't necessarily need to do that. You know, you're not as indepth research at. So I think it's actually really made me a lot more knowledgeable of a subject as well. Won't will Alsop gushing over this as a approach in a moment. I promise, but if you Google, there's a trick where type site colon in your name, or the website, who will only term vaults on your website. So if you have forty or fifty paper, summarized under website, might KC thesis, I was actually just searching Google through only my website instead of using any paper based approach to sorting my papers at pull up my summaries of all the papers in this, like on a really handy trading with these kinda Anita process. So, so he did that for three years. And I guess the one that you learn over the first couple years of doing that type of blogging, this wanna see what the what the audience while I really wanna Kurds, the audience start blogging. I guess so. So what did you learn through that process? Yeah. I think that biggest thing that became clear to me is that even though you know, at the time I was, I started when I was sophomore college, I was certainly not an expert by any means on Alzheimer's neuroscience, in general. But I kind of realized that I am still an expert compared to like ninety five percent of the population. And so that was kind of important for me because I was very worried about putting this blog out there in having, you know, quote unquote real, scientists come in and say, oh, no, this is wrong. You're not gonna thority you have. No right to say this or whatever. And of course that like that never happens, like no one's gonna really come out and do that. You and even. So, you know, most the topics that I'm writing on even though I don't even have yet I still know way more about Alzheimer's and dementia than just your average person you're going to beat on the street. And so even though I would never at this point in my career write a blog. That's intended for like, other scientists necessarily. I would I think I'm definitely qualified to read a blog. That's intended for non scientists, and I think that's kind of a hill ahead to get over with your lives in that. You know, you don't have to have your PHD yet to, to be able to be assigned communicated. In fact, it probably even becomes harder as you start after your because you kind of forgotten a little bit house, it, how to talk to people who are. In your fields. So that was a big thing that I learned and probably the thing is just how fun writing is I actually wanted to be a science fiction writer for most of my childhood. And so I've kind of dislike wished writing away, they went to my stem career, but this kind of reignited, how much I love writing and just how cool it is to get to take these high level topics, actually your how to make them, not just understandable. But actually interesting so that people want to read about it. So that was really cool. It kind of dislike made me remember how fun it is in how much how cool, it is another people actually get something useful out of your writing. So that's been really awesome as well. Really cool. You could've said to tune Ford or things you don't need to be an expert to do this in actually talking the Email with the lead. You saw did not do NAS tres or HD, but she wants to do science writing. She's really. I mean, the, the communication error rate exactly on that topic. He's nervous 'cause he's not an expert and, but she's her feel the she's talking to people vote isn't even a really not necessary. I tried to play in a bit was that imposter syndrome is gonna be there. I have today for my entire business. I thought somebody's gonna call me an idiot in leading Bill was gonna come strike near the air, but never actually happened. But if that was going to be there, have you get your masters years, going to be upset if you do get your, you're going to be upset that your neighbors of extra burger next adventure, Bert. And if you do get that bigger, there's going to be the next thing you don't have enough. X y Z, the Bochum shifts to nextstep, whatever the next up is so it, don't you don't need to be an expert to get started. It's kind of more important to get start today. Can you take us through the journey a bit? You had this blog you're writing it. Now the way he described. It doesn't seem like that's such a huge jump to being a freelance science writer between you talk through some of that. Yeah. Actually kind of also happened accidentally as it turns out. And so I decided early on after I decided this was indeed a blog. I decided I didn't want to monetize, the blog itself, at least at this point in my career mainly because of my target audience is considered a vulnerable population to advertising. I mostly, I'm writing for middle aged elderly people, and just did not feel comfortable advertising things that one I probably didn't know about. I don't use products targets or elderly people in also just I just didn't feel comfortable. I just I just felt like kinda CD you know, they're going to this website to get information. And I think just for a population that's known to be acceptable to scams into marketing. Just I just wanted to avoid that I may end up changing in the future. If I find a product I really wants to promote. But for now I did you know, I'm not doing an appetizing things like that. So later after it had the blog for maybe like two years, someone just reach out to me on Twitter, and he said that he liked my blog and he had a company that was related to Alzheimer's. Disease. It was like offsetting con company or something are in fintech company technology. Yes. And he basically said Alec, you're writing. Would you be interested in writing for us about Alzheimer's, dementia in, because they have a log that accompanies well, which I'd never even occurred to me to accident? Other people will pay me, a right. Like I kind of they would I don't wanna make money slog never consider Phelan's writing as really an option. And so I ended up doing it and I really enjoyed writing for other people as well. And I ended up joining upward shortly after. That's like find people who I wanted to write for. So I've been doing that for about a year now. And it's been a really great way to keep the blog completely d monetize, and just kind of open can write whatever I want without worried about advertising. But yet, I can still use that as kind of launching only to get clients. In fact, many of my clients find me through my website and then later go on Oprah higher. Means that the other way around. So it's been a really great way to kind of indirectly earn money blogging. Really cool stories all, I mean, just hearing the decision not to Mont as website night. That's a, that's a personal assistant something you can do. I just from talking to you. I think the value that you might be able to deliver to that audience in the future through advertising bills products but through actually helping the might be a mess. But this time, you're, you're coming into a new Pete, you're starting apiece. Deprogrammed is probably going on. It only got to make those decisions personally for yourself in. I think that's really important. But the key is you've found maybe another without you. But because you're putting yourself out there, I think Ted up wave and you give any recommendations on somebody that is interested in doing.

writer Alzheimer's disease Alzheimer scientist Google university of California San D Dr Chris cloney Alzheimer's Association Bochum Nate Alsop Mike Twitter Dan Deprogrammed personal assistant Pete
"dr. chris cloney" Discussed on GradBlogger

GradBlogger

09:40 min | 3 years ago

"dr. chris cloney" Discussed on GradBlogger

"I'm your host, Dr Chris cloney days episodes, a little bit different than the one. You've heard previously. So we've done a number of episodes now on tools and techniques, and concepts and frameworks or to build an online business or developed content nor to build a community around your blogs around your businesses, or to facilitate to change that you wanna put into the world really were, we're hoping to gear in arm, academics to be able to go there, and be superstars in their field, and actually change the world through creating online business about their work days ups owed is kind of a step back or step in a different direction, really tumble building the whole person, and this came out of some conversations and thinking I've been doing or last couple weeks is actually away on vacation for two weeks. So the time recording this it's may seventh two thousand nineteen I'm just getting back from a week away at traded. The the cold Nova Scotia spring, which was hovering around two to five degrees, celsius or so. When I, I left, we trade that for the nice warm, Florida, weather for a week, which was very nice, one of things I like to do, when I'm on vacation is kind of take some time to myself, like think of my life. What's in it where I'm heading do on my business planning around these times? And one of the big things that I generally try to look at what I call my philosophy of life, and we'll get into what that means. What is what the components are we'll give you some examples. But that's, that's what we'll be talking about in this episode. So as I mentioned, this is a little bit, you know, not as tactical not as well as our previous episodes. But those important share just to give some ideas to the to you to the listener on what these different components are. And how you may be able to take a step back and say, what do you want from your business? What do you want from your graduate education? What do you want while you're doing day to day? And this kind of philosophy of life. Concept is is a tool you can use. So we'll be talking about why why she look at creating. Philosophy of life. What the different components might be given example, from two thousand fifteen kind of process that I came up with for examining. What I was doing my life at that time, things that working things that weren't working some observations. I had from that period. Then we'll talk about this kind of new fast forward a couple years later where the dishes that I'm making to my life. Now, after the speculation after some reading time, I got to read, several good books when is away and is to, you know, bunch of ideas flowing, we'll what I want my life for a left is a little bit stressed on time crunch because all his work done is trying to get our taxes for the business on my personal taxes, all that stuff before vacation as feeling stressed out. And then when I actually left, some reading time, got me back thinking on what do I want in my life? So that's what this is about. So on the question of why should you create a fluffy of life? This, this is really a collection of frameworks models of lenses. They can view what you're doing day today and say, no. Is this what I want in my life or what I need in my life? This is what I want my life right now, are in my heading in the right direction gives you some things to able to filter your what you're doing day to day also filter, how you're feeling give you some ideas on on what that looks like. So in a formal sense, this is an informal philosophy. It's personal philosophy collection of again lenses and tools and things that you can look at to look at you. The best way could think of to describe this was actually by an example. So I went through some my old notebooks that I kept since my, my working years I'm beyond and building. My business actually pulled out one of my loss of life from this document. So flossy light can really be anything. It can be a document spreadsheet a drawing in this case, it was actually a drawing. I did not actually held onto. A number of years and used to evaluate different parts of my life. So the date on this page in my journal, here's October eleventh, two thousand fifteen. So this was a couple years after I transferred to the PHD program. I started a masters in two thousand eleven said of finishing my masters in early doesn't thirteen. I transferred to the Peachey. I'm also working quite a bit as a research engineer with a company here in health Halifax. And I was as really working thirty to thirty five hours a week at this time, although it was quite frequent to be in on the weekends and to be in on evenings and putting a lot more hours as well. Then on top of that, I was trying to get my PT research. So a lot of things going on in my life at that time, and I used to document and journal and write these oh, what what's going on? And where it can be headed. So this actual specific entry, which I later redrew and called my philosophy life at the time was a van diagram and had three circles and service had had overlap to them, if you can picture, what diagram look like one circle was. Called working for others once goes called working for myself and the other is called working for society. So I took these three circles and really looked at them and said, okay, what am I doing every day, you know, where's my PT research fit in contra dot circle in where does my personal goals like maybe cheating financial independence? How's that fit in, where's my everyday work fitting, in how did things like you know, I just become a husband earlier that year someday hope, to become a father, which I am now rental properties. Binational processes is looking at, you know, where all these kind of fit in a sports and health and all that stuff as well where these fit in these different buckets, these van diagrams once I kinda step back and draw these out it gave me a good overview of what my life looked like where these different buckets fit in so whereas I working for other people whereas I worked for myself, whereas I contributing giving back to side as well. So when I when I did this, actually use this process to kind of plan forward the next couple years, my life as I. Tried to propel in that company that I was with, and then ended up, not being involved. I company anymore, we're not start my own my own company, which is not safety science. And that whole process, which talked a little bit about before in the podcast. We'll we'll lot more of the podcast as well. But it's not really the topic of this episode buys want give this example of, of this Van Dyke. So this was a philosophy life. I have the three circles working for other people working for myself and working for society, and I made a couple of surveys in my notebook just look at the margins and looking around the page at three operations, I think are kind of critical to maybe where people are at today and definitely where is at that time, that's 'cause that's one I wrote them. So one observation was that I really had a little influence at that point in my life on the circles, and some people may draw these circles to have them where they don't overlap at all. You know, you're working for others is completely different than your, your work for yourself or your health, or your sport completely different than the, the impact, you're putting into the world and. You had that little influence when you had that little control, which a lot of people do it can be kinda frustrating, 'cause you want to do things that are involving the other circles. Second observation, I had was if I choose to drop a circle, if I could just magically, get rid of one, which one would be, and for me, it seemed obvious the one that I'd get rid of is, is working for someone else. But the big Osher Vatian I wrote this kind of big block letters on the page was this is where I spend the majority of my, my waking hours is in the circle. So it's the one that I drop if I could but also the one, I spend the most time in and at that point in my life. I didn't don't think I really realized that that was sort of my inkling Toronto preneurs ship to build my own business, and try to get these circles, kind of overlap more, but it started play a role in this having this philosophy having this kind of pictorial look at my life really helped. So the third observation I had, and I wrote in the marches pages should the goal of lifebeat have overlapping circles. This kind of open ended question. I don't know the answer today should working for yourself. Also involve working for others, and, and the impact you have. Society or can you drop the working for others and only work, very self impacts aside? I think I'm still grappling with those kind of questions today. What does this look like was to run your own business? I mean, I have my Obita Ramon business by a team. And I'm responsible for keeping that team running responsible for making sure if they're satisfied in their work and you know, they're also responsible to team. So in one way do work for others. And then, you know, the goal of my businesses changed the world. So it's all sort of interconnected. Relate in circles are much more overlapping today than they were back when I was working for a different company. But that's the question should the goal be had to circles be overlapping overtime. So I wanna share that story with you to give you an idea of what a flaw sphere of life. That was implemented that was put in place and really gave me a framework, that I could look at lens that I look at things is doing and say, does this make sense and does this fit in, I think even as I say this now on realizing that it probably had more of an impact all my life than I even thought. Before I started up so which is kind of interesting. Just I think now about some things I've done over the last four years that have have started close. Oh, circles and gave me more control influence over what it can do. So I wanna share that as an example as a story before getting into these, these additions to my fluffy life from, from the last couple of weeks, so dumping into the the dishes for my plus life. I want to mention there's couple tools that you can use, and these are things I sort of made up, but I, I call one a personal strategic plan this why list my values my mission my mission and vision over time. And then for the next six months in next month on this gives me really operational way. Look at well, okay, how doing coming towards flossy life of a family, planning document, also write a letter to shareholders that I kinda date stamp to myself and my wife at the end of each year. Now, my son in that aligns over finances. These tools you can use to kind of organize.

Dr Chris cloney Florida Nova Scotia flossy Van Dyke research engineer Peachey Osher Vatian Obita Ramon Halifax Toronto thirty five hours five degrees four years six months two weeks
"dr. chris cloney" Discussed on GradBlogger

GradBlogger

04:03 min | 3 years ago

"dr. chris cloney" Discussed on GradBlogger

Konta John snow Dr. Chris cloney Alexa nNcholas Ding
"dr. chris cloney" Discussed on GradBlogger

GradBlogger

04:03 min | 3 years ago

"dr. chris cloney" Discussed on GradBlogger

"Welcome to episode number eight of the grab lager podcasts where we help academics. Change the world through online business. I'm your host Dr. Chris cloney today. We're talking about content machines is actually, the first in a series of it will do different content machines. This will cover background behind them, and we'll talk about random topic blogging as an example, which is probably where all you started because that's where I started with my blog as well. If you started with a kind of ridden form blog. So what the heck is a content machine. You're probably kind of asking that rate of the gate and for me used to call them content creation, module see'ums short that to see 'em content machine. I think I got the idea from nNcholas in a post in two thousand seventeen I think, is when I read it actually, and he had a post called how to publish the huge content creation team. When it's only just you this time when I started building my blog, I was doing this one. I'm calling in this, this up. So random topic blogging. I'm as kind of getting burnt out and tired. And I couldn't figure how to kind of keep going keep the content creation, going when I read this post and all include a link to in the show. Notes really gonna be thinking, okay. How do we build a condom machine? Or how do we look like a content creation team with my blog, and that's how I started getting around template of blogs and doing different things like the incident database reporting covered in previous podcast episodes, and we'll cover future ones as well. But the thought is, how do you make it easier to create content to put onto the world and not just any old content but good high value, content that's going to bring people back to make you thirty in your space and help grow your business. So that's what the series will cover in the specific episode. We'll talk a what is a context sheen will go into more detail. We'll talk about what you need. Or why do you need a content machine will really to metrics, or to families of metrics, one for actually creating content? So when we go through this whole series each one will cover different type of condom machine in this case, it's random topic. Ding and we'll, we'll actually rank them, so we'll rank them on content creation and different parts of content creation, how easier to create and content distribution. How easy are get into the world. What kind of value, they create so talk with that in this podcast episode and stick around to the end 'cause Alexa, give a report card on this random topic blogging again, which is where a lot of people start on these different metrics. So before we get into the actual episode today I won't talk a what is a podcast series. So for me, some people do them where the series is all in order. I like to think of it as, as multi threading. So every once in a while, you'll see an come up from the content machine series, you may see other series, as we launch these out, and it's kind of, like I don't know if you watch game of thrones where you're watching one storyline. Then all of a sudden, the next storyline is, is John snow at castle black and kind of jumps around. That's, that's a bit of what the podcast will do as well. We don't wanna boy with the same topic over and over, but content creation shipping content Konta machines is all really important to establish yourself as a thirty so we'll keep coming back to that. And we may interview people that have used Konta machines that I haven't use. I've used quite a quite a few quite a different number of them. And maybe even some some unique ones so we'll cover those as well by you'll see these spread out and you go back to the show notes for this episode which would be grab blogger dot com slash eight. You'll have links to all the future episodes on content machines. So have you wanna go binge-watch those different Konta machine episodes web links for those on the website? But that's kind of how the series will work, so we'll be multi threaded game of thrones style, and you can go in, and look and find what other episode numbers the first one for the content machine series. What other ones in the future are also on different context? Sheens. So as I mentioned this episode we're talking about what is the condom machine giving some background? And then we're random topic blogging and actually create a report card for this, this type of coach for this content machine. So

Konta John snow Dr. Chris cloney Alexa nNcholas Ding
"dr. chris cloney" Discussed on GradBlogger

GradBlogger

06:53 min | 3 years ago

"dr. chris cloney" Discussed on GradBlogger

"Episode number six of the grab blogger podcast where we're helping academics. Change the world through online business. I'm your host. Dr Chris cloney? Today's episode is the second of the live recorded interviews from the grab logger podcast launch party on April thirteenth two thousand nineteen in this interview in this episode. We're talking about the benefits of podcasting and how to get started with Dr Lindsay Padilla of the academics mean business podcast for those who have not listened as podcast. I definitely recommend going checking it out is actually featured in episode forty four time. How important is starting in a very small niche with your online business that's really perfectly suited for those of us who are are starting businesses as ADEMA entrepreneurs Liz backgrounds actually quite interesting as well. She started originally on the tenure track she left that with her husband to pursue online business. She spent a couple years being quite successful there, and she sort of return back to her roots to. Talking and planning and strategizing with academics about online business. This law talks they cover in that podcast. I mean business while the experience that she has so in this episode. She shares a lot of that story. What that process look like why she starting your own podcast with academics. Where he's out a bit today. And she shares a lot of the benefits and also advice for those just getting started down this podcasting Nakamura entrepreneurship wrote. So with is once they thank you as always for listening to the grab blogger podcast, and you're gonna find the information shared by Lindsey, and that we talked through in this episode really really helpful in building your business and building your podcast and understanding how to create the platform you wanna see in the world. And I'm really looking forward to hearing your your feedback on this and future episodes. We come out with the podcast. I have one of my favorite people in the world here. Dr Padilla to talk will podcasting Lindsay's. Thank you so much for doing this. Thanks for having me. This is going to be really fun, though, what we're talking about in general in this isn't the for this interview, specifically general building businesses as academics academic entrepreneurship. We're talking about in my view becoming what I call an independent researcher or even enough to say self tenured, south tenure. Have a budget sesame for research Virtanen compasses. And that's the chain of dry put in the world. I think that with what we're doing grab logger we can really build these superstar academics that can actually really change the world of what they're doing. So that's what we're trying to do. So those tuning in here live or grab blogger launched. A thank you were also recording. This will be released as a podcast episode. So any that are listening to future you can check out the show notes. Grab lawyer com slash this episode number and get ready for some big dolls bombs if you dropped by Lindsey so dodger Lindsay Padilla is where I knew her from was for backing damaclean business gas I serve following with her work. She has a peaching sociology from her website. We have Dr Lindsay padeas ex-professor turned entrepreneur building behind building. A better beta. So this is a set of courses or courses, she builds on how to build courses, but not as a lame online entrepreneur this wants to put some. Out there that that is trying to rip people off this is how educational background as the cocoa. Maybe an expert in your field. If you will how do you really help people with an online course, how'd you get that out there? So I recommend check that out check owed academics mean business and also Lindsay's got coming up. That'd be amazing because I've I've learned a time so Lindsey just to just to start off. Can you share a little bit about your background? And maybe what your your current businesses today? Yeah. So I like to say that accident we started a business. And I think that's a trend that I found in a lot of the people that I interviewed on academics mean business, and so active makes me business was not the first thing that I did in entrepeneurship face at all. In fact, I once I accidentally started a business and decided to leave my tenure track job at a community college. I basically felt like oh that was old Lindsey, and I didn't really. Have closure around that identity, which I didn't recognize the time. But I was taking this giant leap by leaving job in mid academic year as well. I left him in the after the fall semester. And so we went on a little bit of an adventure without getting into all the details about it. But long story short. I took my husband with me. He also is a an academic HD in physics and taught was also tenure track. He was one semester out, by the way of tenure. And he's like, yeah, I'm gonna come with you. And you know, it's funny because at the time it wasn't the quote unquote safe decision. It was definitely the big gamble. But so happy that we made that decision because I think it paid off in in ways we weren't expecting. And so he has been he wasn't really in my business in the beginning. But he about a year ago has gone all in with me, and my business, and we're possibly creating a larger umbrella brands that is more both of us versus just me. Me. So I did build a personal brand. Once I got out of the institution. I kind of basically realized fee it took a few months. I I actually started as a health coach, by the way. So was not doing what I'm doing now, which is pretty typical in the entrepreneur game. Right. We we start in one path. And then we see, you know, different. We take a different turn. And I just realized actually at a conference one of my first business conferences that I could help people teach better online. And it was kind of just this big aha of like a weight. I don't have to leave behind everything that I spent my life doing it actually serves me in this space. And so that was the beginning. And that was in like actually that was almost exactly three years ago, April twenty or to wait, April twenty seventeen no twenty-six sorry because that was right before I left, and so yeah, exactly three years ago that that idea came to me, and by that summer, I had my first paying client. And then I. Left that that fall? And so so this idea that I actually started a business just fits with with this whole thing because I think many of us who got into academia, and, you know, spent all this time and money and energy and efforts and all that. And then too, you know, I wasn't trying to really escape it per se. That's not everyone story. Of course. There are people that definitely want out in in so many ways or a realizing that it's burning them out, which

Dr Lindsay Padilla Lindsey Lindsay Dr Chris cloney Dr Lindsay padeas Liz researcher entrepeneurship damaclean three years
"dr. chris cloney" Discussed on GradBlogger

GradBlogger

06:23 min | 3 years ago

"dr. chris cloney" Discussed on GradBlogger

"Welcome to episode number five of the grab logger podcast. We're hoping academe exchange the world through online business. I'm your host, Dr Chris cloney and today's up. So we have an interview with Dr Jennifer poke in this episode in this interview, we're talking about how does blogging or how did blogging driver coaching business when she gets started online and number of years ago. This interview was actually recorded live from the grab blogger podcast launch party the happened on April sixteenth two thousand nineteen. So he did this in the grab lawyer connect Facebook group, we had a bunch of interviews workshops and giveaways on that day, and then record at some of these interviews now, we're playing them through the podcast. So you'll hear a couple references to the audience and pulling in questions that is due to this actually being alive interview. And we're actually getting feedback and pulling back from the audience so jen's business today is focused round beyond the professorial that's beyond proft dot com, which is a career coaching community for academics. They have a membership community. Composed. Nint-? They also put on annual events, and they're really helping to take academics from graduating from getting their PHD to where they're going next in life. Whether that's through tenure track academic positions. Whether that's switching to industrial careers without self employment. However as Jen talks vote in this interview, that's not really where she started. She started with a blog that was from PHD to life dot com. Start communicating with others like yourself that were kind of getting towards or or completed the the end of the page and didn't really know what was next in life. So as interview we talk about how blogging played a role in creating a coaching business for her. Some of the interesting things that she found along the way, including the importance of starting in a very small niche talk, a of personal branding topics, such as should you put your name on your blog, and how to be authentic and be yourself when going through this whole process. So as always I appreciate you listen to the grab lager podcast Opie. Learn a law from this interview. And I know you're gonna learn a lot from the. Experience agenda airs. Jen has a history after Fisher PHD or or maybe even during we'll get into that story. She started blogging around her experience. She started doing coaching and was really quite successful that move forward, sir. Bilious communities Connor broader to where she is today. I know her from from HD two life dot com from to life on Twitter. I know tons of academics coaching was there nine hour pretty well from beyond prod. So Jan maybe if you could you could start by just letting the audience know, those are tuning in what what is your business today or even your businesses today if you will Wacker today right now and bring to the other nineteen I work fulltime with Mary would and are the rest of our small tea with beyond the professorial. And that is basically all I do these days. So I did have other stuff in the crock as in for hope some curious Yang craw he r s dot com on easy to find stuff. And as a co founder of that. I do a lot of different things one chunk of my ongoing will is in true for several months. Now is that I netted all of the live events that we do and and the live events usually get turned into video recorded. So that whole process from like a grenade. This so happen all the way to like. And it's you know, we have the recorded on the close hatches all says, let the big chunk of my job as a business owner, but I've lots of stuff on convict beyond froth awesome. So a psycho people coming in definitely if you have questions about getting started on blogging, which topic throw them in the comments will bring those into the feed, and we'll. Oh through it. That's a really good overview jen's background. I guess the other one the other thing wanna mention she part of beyond proffer adjacent to it as a Rura, which is the out oughta best say, but the institution based platform for teaching graduate students these skills some of you are two nd in to this. And you are part of the administrative part of university or looking for that support your graduate students check out a too because I don't know how many videos guys have their like eight thousand now or something. All those two hundred different PD's on video in various ways themselves by. There you go. So check that out if you're on the institutional side as well. So Jen it sounds like today. Your businesses has a lot of moving parts you have at team building on professorial. You're doing conferences. Maybe you can take us back. How did Dr Jennifer Boca even gentle before she came doctor? How did she get started down this road? Entrepreneurship absolutely Chris. So let me let me say the I did have a blog when I was a graduate student. I very rarely lots civically vote being graduates in don't they get revenge music logging Ikast local in DC here in runoff nothing. Really to do my PHD my dissipation, but just to say that I did have some background in the form logging. And you're right. When you said, Dr Jennifer pokes out of blogging for real in the current on Dexter. Yeah. You mentioned from you life. I finish my PHD in early two dozen twelve and. Flailed around in the way that people do and one of the main things I did was I ended up hiring career coach in November two thousand twelve something like that. And it was in that context of knee trying to figure out what I was the next and working with Hilary Hutchinson. That I started the feel way better, but missile action against respective inserted together, some of the things that I've been learning over the past few months, and I launched in December two dozen twelve launch of you. She light. And it's it's funny. The name of in a in a flash and that same Eimi I bought the domain on to life dot com. Knuckle spent sell out in words from life dot com. I wrote the first to close in published that same evening. Yes. I feel

jen Dr Jennifer poke Dr Chris cloney graduate student Facebook Jen Dr Jennifer Boca Twitter Nint Dr Jennifer business owner Connor Knuckle Wacker Yang co founder Hilary Hutchinson Mary
"dr. chris cloney" Discussed on GradBlogger

GradBlogger

05:06 min | 3 years ago

"dr. chris cloney" Discussed on GradBlogger

"Welcome to episode number four of the grab blogger podcast. We're hoping I Bill businesses and change the world through blogging podcasting and video I'm your host, Dr Chris cloney and today's up so we talked about how to name your blog podcast or YouTube channel this really important. First step in is actually a place where a lot of people kind of feel the launcher failed to get off the ground when they're trying to get their blog going to get hung up in picking a name. So it's a really important topic for getting started with make sure we covered it early on in the the podcast. So in today's show will go through a six step process that I use to create my blog names, I've had three blocks fire. My dust explosion research dot com. My original blog does safety science dot com. Which is my business blog. Now, I converted my exposure research to safety science, and we'll talk about why did that accepts owed? How I did that some of the mistakes that I made also have grad blogger dot com, which swear this podcast is hosted and where we're really. Ping academics to build online business. So in the show, we'll talk with that six that process. We'll give some tips on selecting or getting the correct name for your blog. And we'll go through some of the examples will actually go through people's websites that are friends of grab bloggers and see what they've done and how they've used blogging. We'll also talk about using your own personal name for your blog without looks like as well. So some of the information from this episode comes from the first lesson of the grab logger. Getting started mini course, your interest in taking the full course, ten-day, Email course, release signed to get you up and running in maximum of two weeks with your blog from not having any ideas through to dachsie having something and blog posts you want access. I you can do through the show notes grabbed blogger dot com slash four for this episode. So to start I want to cover why Why's important to have a good name for your blog. And the first thing is this is what people I see when they come to your website, or when they type in your URL is they get an idea of your branding. Get idea of what your boat, and it can really turn people off if it's not done correctly. And it can also really bring people in if it is done correctly. And we'll talk a little bit about what mistakes might come up. What kind of processes maybe should use in this podcast up? So as I mentioned previously, this is also where a lot of people get stuck. So if you get hung up picking a name, it becomes harder to move forward acsi launcher blog, and I've seen people that have taken six months, two months a year, and they have their blog up figured their blog name. So that's all getting mini courses. Really get you up and running in one to two weeks, and this whole picking a name thing shouldn't take more than a week. And ideally should only really take two days, and we'll cover that all in this episode. In addition to that, you can use the same strategy six that process that I'll talk about to name programs coaching courses. Webinars individual blog posts, it's really a a way to generate keywords Damasio ski words together and come up with naming conventions. So it's important to note that you can use again for your blog for your podcast for your videos. Or anything else that you're doing in your platform or your business? What type what the six step process on generating blog name ideas? So step one is to do a ten minute, keyword session. So sit down with a note pad and pen. This is preferable it's better than actually writing pure screens. We'll get your brain flowing more set a timer and just write as many key words as possible about your topic. So in my case with industrial safety and chemical engineering and dust explosions. Indust- fires that was my research area in the area of my business today, that's does safety science dot com. Keywords things like dust explosion fire, bending suppression, safety industrial safety things like these these kind of words come up when you think of industrial safety process engineering, and despite these all out, so take ten minutes. And just brainstorm ideas, write them all down. No, ideas are bad and should be able to come up pretty quickly with a list of maybe thirty forty. Fifty key words. So the second step to the process is to take a break. Go take a twenty minute walk go, eat some lunch, and then come back and do another one of these ten minute keyword sessions. And this is where your brain will really start to fire on all cylinders, and I learned this trick from Pat Flynn. It was either on the smart, passive income podcast or might have been from his book will it fly? But he uses it for mind mapping. And I use this quite a bit for mind mapping, my business as well. I do a full brainstorm session. I go take a break come back into another brainstorm session. And then I start to match things together and come up with these ideas. So this where the first two steps degenerating your blog name ideas. One keyword brainstorming session, take a break. And then do a second session. After this. The third step is to do additional keyword research. You can look at papers in your field textbooks sites. Like Cora asked the public dot com on these different type of websites that collect ideas in opinions and people to get more keywords about your topics. We recovered this textbook idea in episode one of the podcast

Dr Chris cloney YouTube Cora Pat Flynn Indust ten minute two weeks twenty minute ten minutes six months two months two days ten-day
"dr. chris cloney" Discussed on GradBlogger

GradBlogger

12:06 min | 3 years ago

"dr. chris cloney" Discussed on GradBlogger

"Episode number three of the grab blogger podcast where we help academic, spill businesses and change the world. Do blogging podcasting. In video, I'm your host. Dr Chris cloney today's episode. We're talking with causing a ruckus, we're talking about creating the chain that you wanna see in the world through your blogging through your podcast through your video creation and through creating that platform online. So as you have been falling along the first three episodes of the podcast focused on what I call the three. Cs to building a business around blogging, the first is content. You need to good at creating content, and you need to really practice that muscle of creating and pressing release into the world. The second step is creating community around your work. This is not necessarily paid community. It could be, but it's really actually creating a feeling or a group of people that really believe in what you're doing. We'll talk a little bit in in a couple of minutes. But what that might look like. And then the third step in this step is not really for the faint of heart. But it's stable the change. You wanna see? In the world. So there will become a time. And for some people might be at the very start for me. It wasn't it took a year two of actually blogging putting material to the world before I saw it. But I realized that I could actually make a difference for what I was doing with this community with platform with the continent's putting out I realize that I could actually target something that I wanted to cheat in the world and actually go boats setting in doing that. And we'll talk a bit about my story and how that looks. Well, so before we get into that. I wanna talk about an idea that I came across when reading the book tribes by Seth goad, and he has this really really narrow really thin book a quick read. But it's got a ton of really really useful information, and in it he'll lines what he calls the anatomy of a movement, and this is synonymous in in his words as as causing ruckus doing this really big hairy scary thing that you wanna do in the world. So he says there's three things to anatomy and one is is a common narrative to what you're trying to achieve. The second is connection between the community and. Third is is actually giving that community something to do. And you'll kind of notice this maps, really, well, two or three CS. So the common narrative is your platform is the content you're creating whether it is ridden content through blog, whether it's podcasting. Whether it's video that provides common narrative that you're putting onto the world then billion community on top of that people that really believe in what you're doing the really wanna get involved in also be seen as as part of that community is really the second step of the anatomy of a movement. Then this third step is something to do. This is the change part. So once you have this kind of group once you had this material, you're putting out you say, well, okay. What can I actually do in the world to make change? That's really what we're about here. Grab loggers. How can you build a business from blogging abo- your research or blind boy your expertise, and then use that to actually change something to do in the world? So that's really the search step this something to do. So I wanna take a moment to talk with one of the biggest fears that I commonly hear from people when they're they're thinking about starting to blog or podcast about their about their research area. And that's the fear of being two niece being too small having to small audience, maybe that won't convert well into a business or maybe nobody will come to your blog in the first place. But I always encourage people to tax. We started small shoe Kennesaw easier start really small and work your way out that is the star really broad and kinda dollar way back in. I'll give you an example because the the amount of changing actually put into the world is causing a ruckus is inversely proportional to to the size of your audience. So have you tried to block to everyone that does history research where everyone that does science research, then you're going to struggle to make a really big impactful change in those that audiences life and said say you niece down geographically new blog only two families where both parents are. Academics where their tenure track say professors, and they have children and they're located in the midwest. Well, then you could actually probably change kind of their whole summer, maybe even the whole childhood of those children, and that family telling them what they can do with their family how they can thus make use of summer vacations, or whatever makes more sense for that audience. Savy dial is even further and you blog only to single mothers who have children with autism. We will change that that family's entire life. You may be able to show them. Well, here's the best place to to get help. When you need it. Here's the cheapest way to do activities or to get say drugs or treatment or anything like that. You actually go chasing their tire life. So that's what I mean. When I say that the amount of changing put into the world into people's lives is inversely, proportional or goes up the smaller audience that you go. So it's really important to try niece downs much as you can especially at the start, and my my recommendation, great place to start is thing you're doing every day the jerk. Papers are reading everyday the academic research that you're trying to do because we all know that only, you know, five or six or seven people are going to read our thesis. It's a very small nation. That's where I started. And then worked my way up. So with that I wanna talk a bit of a my story but dreaming bake. So any have listened to the first podcast episode in the second, which I encourage you to go listen to our even to go. Listen to the show notes that grab blogger dot com slash one slash two. That's number one to you'll know bit of my story. I started blogging late to sixteen about my my academe research about research involving dust explosions, which is a subclass of industrial safety, which would be a subclass of industrial engineering or or chemical engineering, so very very very niche. I don't even blog about all explosions that are happening only ones that involves solid particulate powders materials. So I started blogging to sixteen about that. I started to build a community with wrote two thousand seventeen hundred monetize late two thousand seventeen. We'll talk a lot of that. In this podcast moving forward for the part that relates to to creating change and causing a ruckus is early two thousand eighteen coming to the end of my thesis. I'd started writing in December of two thousand seventeen and took me three or four months to to get the thesis put together as really starting to see what the impact of building. This. The splo- could be what building this whole company could be my independent research company dust, X research and asserts that can actually make change in the world. So on April sixteenth two thousand eighteen I defended my peachy thesis. It was a a Monday on the seventeenth the Inc. Went through my company. I didn't really plant this way. But it's just happened to be the next day that dust X research became a corporate entity and then the following Monday. After that, I traveled to the largest trade show in powder handling industries in North America. This was the the powder in bulk solids international powder show and in it. I actually launched my company and our big idea, which was something. Had been been thinking about since actually starting crate contents area. That was a global worldwide tracking platform tracking database for dust explosions. Looking at what the effects are on workers, what the effects are on the facilities and bald generating lessons learned and getting idea how we can stop these from actually happening stopped from killing people. So my goal in my mission with with dust X research is to have a year was Eero fatalities worldwide by two thousand and thirty eight over the next twenty year period with the incident database with the safety science website. And with the podcast, really searching. Okay. How how battered things right now. How many are happening turns out the United States we have anywhere between thirty and fifty industrial dust exposure year and worldwide were were seeing numbers reported around dozens of people being fatally injured, and that could be up to an order of magnitude or maybe two orders. Makes it higher because dust explosions are so under reported in most parts of the world. So that was the big change I dreamed up. This was from my expert opinion round posts, I talked about in episode one episode to the podcast where brought in a bunch of experts solve the issues were. And I really got to see that the issues that we have in North America. Even in Canada is different than the issues that we have the United States. They're different than the issues that we have in Africa, the different than the issues, we have in Brazil, and that I could be that kind of global connection between all those different groups. I also advocate on a government level with my research with as being an independent research company on what was needed. I could be that connection that could really drive industry to participate better with the people that are providing safety equipment safety services and also really provide a conduit for research. Researchers like myself that are at university groups to do research that's more line with what's needed by industry. So this was my big thought and my big idea, and I was needless to say pretty nervous when I went to this call. Inference because I had presented lots during my macadamia Krier, but never in front of this kind of industry group or trade association type group, and I actually back this message. So I actually read tribes twice before going to this conference. And I almost deleted my side. So that this was our goal that I want to zero tallies over next twenty year period. This how we're going to do it and twice removed from my slide deck and before going. I know I gotta keep it in. Because otherwise how God knows this is actually going to be accepted. So I went got on the center stage front of a couple of hundred people and said, this is what we're gonna do. We're gonna change the world. We're going to stop dust explosions from killing people all over the globe. And that was a really scary thing that was my change that I launched since April eighteen into the world that's working towards since doing that the website safety science we've recorded over five hundred dust fires dust explosions. We've done a lot of independent research brought that in trying to figure. Well, how bad is the actual? Problem how how ways that we can fix it? We've done a lot of working with the university groups in the websites really grown. We get four thousand unique visitors a month now eighty five hundred page views, and this is all on a blog that's focused on dust explosions, this really small niche, so we're really building with this really powerful platform to be able to put this change in the world. So that's my dream big story. I want to give you three tips for how you can go changing the world as I said when you start you're not, well, maybe we'll have a good idea. What the changes that? You wanna see that's great and write that down because I tried to do that in this current version of my mission is actually a from a bunch of previous ones, but it was hard to even magin. I could be in a place where people reach out to me from Sweden from Germany from Japan say, what is your opinion on how we can? We can solve this problem where we doing in North America. We could be doing and in Australia. What are they doing Austrailia could do here? So I want to put that in there that it is going to be a process, it's hard to believe that you. Can be the thority you can have that kind of personal brain that brings you to the forefront of your research area. But blogging podcasting creating web site creating a platform can do that. And that's really what we're trying to show you throughout your I'm trying to show you and hope that you'll you'll cheap. So three tips for how you can go. Both changing the world on the first is to surround yourself with smart people, and you probably heard this before, but it's hard to figure that out for me, the podcast is this. I now have a position where I can Email anyone in the world. That's an expert in combustible dust and say, what are your thoughts? Would you like to get on a call in discussing the interview we'll tape it and put it out to the electric community, and people are really receptive? Especially once you get the ball rolling, whichever. Couple of big people on your podcast. I saw easier to reach out to others. And now I have a lineup and just managing the number of people that want to be on the podcasts, actually, pretty tough. That's the way I can surround myself a smart people now when I go to an event to a conference, you know, I'm hanging out with the right people that are really at the forefront of figuring this out. And seeing down having those conversations having those phone calls. So that's one way you can surround yourself with smart people. It doesn't have to the podcast the expert opinion round posts, I did was a great way to do this as well just

North America Austrailia United States Dr Chris cloney Kennesaw Seth goad Africa Canada Sweden Brazil Japan Germany twenty year four months
"dr. chris cloney" Discussed on GradBlogger

GradBlogger

04:09 min | 3 years ago

"dr. chris cloney" Discussed on GradBlogger

"Welcome to episode number two of the grab logger podcast where we help academe Bill businesses and change the world through blogging podcasting. In video I'm your host, Dr Chris cloney and in today's up. So we're talking about three steps to build a community around your blog. So those you that are coming in from the previous up. So you'll know that these these first three episodes of the grab blogger podcast are really both the key elements that you need to to build a blog that sustainable that can cause change in your industry, and that can eventually become a business something that you you work towards from that aspect. So these three elements are content community and change. These are the the three seasons, I call them. So the first episode in the last episode, which I encourage you to listen to if you haven't heard on content, how to create content what kind of stuff you should be writing about and some tips and tricks and tools, you need along the way this upsets about how to build a community around your blog. This is really a critical element to take it from just kind of a hobby or. Something that you're doing just to just a practice writing hang out there to actually building some thority in this field that you're working at. So in today's episode talking about why building a community is important and all share a story with you about that. We'll talk with three steps actually building a community. What what can you do on your blog to help do that? We'll talk about Evan's tips to engage in that community. And then I'll end with what I call a word of caution, or at least something to be ready for something be thinking about during this whole process. So by introducing why I think this whole process is important in wise been important building my business. I think important for years. I would actually share a story from from a book by Seth Godin. You may you may be wear this book, it's called tribes describes how he sees people being able to become a leader either in their respective fields. Or just in the the groups that they say with and how they can actually use that to incite a movement, or what do you call it caused a ruckus? So I wanna read a bit from starting page twenty eight whereas section called leading from the bottom with the newsletter. So in this kind of story he goes through and explains that nineteen Eighty-four he was twenty four and he joined a tiny software company called spinnaker should probably got the enunciation figure for I started this. But the we'll leave that in this is real recording in real time. So this is based in Cambridge. And it was a small software company and his task is goal or the reasons brought on so they could take science fiction stories started turn them into literary adventure. Game. So this was really software development. They're creating software programs that ran these games. So he was basically gate with this this really big task to develop these games. But had no staff, I know engineering team the forty engineers out the company at the time, but he had no way really to influence them because he had no direct authority over them. So his solution and the sluice talks about in the beginning of this book. Tribes was the start what he called all start a newsletter? Actually, so twice a week Senator newsletter and in that he would highlight what the different members of the company were doing you'd celebrate their successes and he just talk about his own project a little bit. But mostly really about around the engineers RRA bald. He found that within a month. Six engineers had affected to what he called his tribe over time in a couple months, he found that almost every engineer on the team of forty engineers were either working directly on this project had requested work on this project or removed lighting for his product. They want to be part of something that mattered in this newsletter. This community started. Build was something. The matter the narrative that had it in their journey that he was telling with something they want to be involved in the mentioned that even twenty years later, he's talking with these people and realizes they're still bring up that that time in their life. It was really exceptional for them. That's my share the last paragraph from the small section where he he writes is that all I did was just launch a newsletter. Of course, not I did difficult things. I pushed obstacles, by the way lived in briefed the project injected with Seoul, thirty of slept in the office every night for a month to make the ship date. Twenty nine highly skilled technical people in me, everyone

Seth Godin Dr Chris cloney Seoul Evan Cambridge Senator engineer twenty years
"dr. chris cloney" Discussed on GradBlogger

GradBlogger

04:19 min | 3 years ago

"dr. chris cloney" Discussed on GradBlogger

"Episode number one of the grad blogger podcast where we help academic spilled businesses and change the world through blogging podcasting in video I'm your host, Dr Chris cloney, and I'm really excited to have you here. This is the first EPs over podcast is something I've been looking forward to doing for over two years now and to start with a wanted to have the opening podcast not really be about me. So we'll talk about my Ordonez story in a more detailed approach in a later podcast. But for time being it's kind of suffice to say that I am a recent peachy graduate. I graduated in April of two thousand eighteen I took seven years to finish my PHD and towards end of that. I started writing and blogging my research. I now own my own research company in that area. Call dust X research LTd that talks about increasing awareness and education in my research field and in the industry's ever lie on the information from my research field, so grab logger. General in this podcast will really be about helping you create a blog research podcast research shooting video, and I really want this to be tactical sense that I want to give you how to what to what you need to do. I'm not really that kinda rhymed. Actually, I'm not really so much into really high level processes as wanna show you the actual steps you need to do to make this a reality in a possibility in your work. So in this podcast will do different types of absorbs these first three are really focused on the three key elements icy to growing research blog, which are content community and change. And in these you'll hear only my voice wall. So do interviews. Maybe we'll do chop ups of bringing people on multiple people on for guests in ruse and things like that. And we'll also do a lot of how to information. And as I mentioned, we will go through my Ordonez story in more detail, you'll see some come up in these early podcast up. So it's, but I will couple in at least show, you the whole process that I went through if you wanna hear more on my story, you can go to grab blogger dot. Com. I've lot of posts air, and you can check with the about page and dust safety science calms accent, my main website from my research company now, so why content white content creation strategies for starting your research blog was that the first podcast up. So I'm a firm believer that you really have three steps to growing relevant blogging field. Whether that be through writing a blog, whether it be through podcast near creating video, whatever the medium is. But those three steps are creating content developing and fostering community around that content, and then looking to have that as one kind of big vector to focus on the change you need in the world. So I call these the three CS content community and change, and that will actually be the three topics of these first three podcasts upsets, switch get done. This episode encourged go onto the next one will be about how do you create a community around your blog, and then the one after that which will be about change, and we'll actually in some kind of heavy topics there things like how do you deal with the fact that you may wanna monetize your blog and build into a business? How does that result? From you being an academic, and maybe not wanna go through traditional path by want serve the context. So I think it's the very first most important step that used to. So that begs the question, why is the content step the most import mytalk other graduate students that are interesting in this area. Always say that you need to get used to doing this. There's really three key reasons. And this continent doesn't have to be ridden. Although it's a good place to start again. It can be audio can video format whatever you're most comfortable with. But the three reasons that you need to start with content is to actually start building up your own platform. So this is the home base normally this'll be a website, you can blog on things like medium and even YouTube in different areas, but I would suggest that you start by creating your own website and contents of big part to that the second important part of content is that you need something to share. So I call this building you're contacting which will be you at the start and probably you for quite a long time. And maybe you can bring in some other people later help with that. Or maybe you can start using content. Alexa, some of those events strategies at the end of this episode. So stay tuned for that. And then number three is the biggest bro block stopping people from doing. The sort of thing is not actually creating the content. It's

Ordonez Dr Chris cloney X research LTd Alexa YouTube seven years two years