18 Burst results for "Dr Duane"

"dr duane" Discussed on InnovaBuzz

InnovaBuzz

07:46 min | 9 months ago

"dr duane" Discussed on InnovaBuzz

"Trend you don't see authenticity as much perhaps as as we would like is coming back to this expectation. Isn't it so again. It's that self awareness that he's a kite. Mike that choice to be yourself. act talking about the superwoman. Versus the superb woman. Being yourself was actually a lot less draining and a lot less energy rate just any acta. Yeah and i do a training with puppet training and that's actually a course company about the authentic leader and how their studies that show you know the productivity that results when a leader is authentic. There's there's so many positive attributes that angered just somebody dating themselves being authentic in their interactions people. Yeah the other important thing i think. The the is that authentic regatta give ourselves permission. Decide that Some people are gonna look at us as people as characters inside not lock that person and that's perfectly okay opinion because those that say war really lot personnel up to work with person. Yeah the they know what they're getting and from from a business perspective you want to work with people who were view he because if you're working with somebody in it's a struggle. It's not worth your time. Heck i will thanks. Genesis has been fabulous wiccan. People find out more bad year. The work you do get a hold of your book and might even reach out so thanks for sharing. Now thank you for asking So if you i to find out more about how we were with emerging adults Helping kids get on the right path. Though to next steps navigation that palm he he wanted can find out more about what i do women in helping them to their offensive powerful south though to this woman that And i have two books on amazon. And he searched my name or the superb woman. You will find it. So one of them was written in paris. Way was the other unwritten gas. The other one was new jersey. Not quite as my okay. Do you have some hot advice. Rallies today janet. I would say the best thing you can do. As i've been saying is years how to take that time to valley yourself to know that you have neak hips and talents that the world needs to figure out what they are with anita's in the world and how greater boston so succinctly put two of her. I finally janet. Who should i get on this. Show wine Ihs met woman yesterday. Melissa layer and she has a company of cultivating sales and she has done amazing job of pulling together all these different communication platform into one. So that you can just look at one place and have have your of logs that you do do all of your unification's it's all in place. I was like she comes from the point that it's all about that businesses about relationships and in row technology in place so that you can fast health us. How great that's one of my favorite subjects. Because i'm i'm kind of technology geek. But i recognize. Nic a this annoys me. When people abdicate the human aspects to the technology and said well know either either while the technology doesn't allow it so bad luck or or. It's like i i don't want to talk to you. I'm just send send a help. Request to the system or whatever they. Yeah so one of my favorite topics to talk. Matt sal juices to melissa will reach out. Have that conversation asked her will. Thanks so much for sharing your time in your thoughts with Generously today agenda. Brilliant joy that conversation. I think there's a lot of value in what you've shed. So all of this to the future. Let's dine touch. Hanky you're gonna really appreciate. I hope you enjoyed that. Wonderfully informative engaging conversation with janet and took something away from her episode. Jennifer focus on curiosity about self and about our own thoughts. Were some of the big highlights for me. I'd love to know what you took away from janet's episode live comment below the blog. Post which you can find out inova biz dot. Co forward slash. janet. Neel that is john i in. At e. l. all lower case one word in over biz dot. Co forward slash. janet. Neel you'll also find contact information for getting in touch with janet as well as links to the superb woman website to the next steps navigation website to generate social media pages and the other resources. We spoke about ina conversation today. If you like this episode please to share it share it with at least two other people let it might help because you're doing them a messy fiber tag me on that share and i will reach out to you with a special thank you. Janet suggested that we have a conversation with melissa blair of cultivating sales on a future enough about podcast. Episode said melissa. Keep an eye on your inbox for an invitation from us to the another bus podcast. Courtesy of janet. Neel tune in again to the next episode of the inevitable's podcast. We have yet more fantastic guests lined up including dr duane. Veran of media science and stiffen hit a brand of dream data. Thanks for listening to this episode. Make sure you subscribe to the show to be reminded of new episodes. Describe legal review. If you like even that. I'm asking you to leave a review because pickups other people find shark go to inova biz dot. Co two joint an mocking transformation community and excess. A free gift. My team and i made for you. It's the marketing mazda mini class. We wanna give you everything you need to. Transform your marketing. Indoor human sainted relationship. Crocus were injured until next on on straps from penelope's remember be some and keep innovating..

janet Melissa layer Matt sal Neel Ihs Mike anita amazon new jersey melissa paris boston melissa blair Jennifer dr duane ina Janet john mazda penelope
"dr duane" Discussed on MarTech Podcast

MarTech Podcast

06:23 min | 9 months ago

"dr duane" Discussed on MarTech Podcast

"Them separately. You should think about them in a related sad but you should think about both. They're both important whether you got sales or not very important. I mean there's no point in delivering against your communication objectives if those communication objectives translated to sales. So that's important but also whether you're moving parts are kind of like getting you where you wanna go is also or the problem that we have is that you don't want a brand to have a strategy that a speculative a brand should have a delivered strategy if it's trying to trigger an emotion it should have a reason why it's trying to trigger that emotion it should measure whether it's successful in doing that and ultimately that will help it know whether it strategy is on target it could be that it strategies off base that that's not the right strategy that trading that emotion doesn't translate the but you won't know if you're not accurately measuring for those objectives so the business of measuring these objectives is really about making sure not only that you're delivering against the objectives but ultimately as a consequence that your strategy is actually on target doing when you think about the science that is being applied across customer research across martic across the advertising industry. It seems like there is a practical way to measure business performance that most of us rely on and then there is the understanding of why. Give me the pitch of why marketers should take a more scientific approach to understanding the why behind their marketing efforts as opposed to just focusing on the performance so sales behavior is oftentimes a very tactical way of looking at what we're doing. You want to inform your larger strategy. You wanna have a theory about not only a theory. You're also trying to build a brand and your value. Whatever your product is. The portion of your value that is being delivered by your brand is far greater than the value that section being delivered by the physical products itself. Branding is the real estate of the mind. And it's where you sit in a person's psyche ultimately and you're not gonna get that by the sales behavior. You're knocking know where you were situated. Now people situate you in their minds relative to your competitors so you have a very short term for short lived strategy if you're just living on sales alone is the classic problem that a brand house where they may discount their product in the store and get themselves but they're not gonna make cross it that way. Is that really where they want to position themselves. So in the science and the art of really understanding your brand who you are. What works for you. What connects with your consumers. You're not gonna get there by sales data alum. You're going to need to understand. Why do caught the sales and you're not gonna be able to get there unless you have some measures of those moving parts within that. So that's the reason why again. It's not enough to just have the sales data. It's not enough to just have the moving parts. You really need both of those to come together to get the full picture of what's going on. It's a little bit light a thermometer in a room. You're getting the overall temperature in the room so you can say. Oh that's hot or it's call whatever which is great. But you don't know why it's hot you don't know why it's called and you're not gonna be able to adjust the temperature ultimately if you don't know what it is that's contributing to it. So the moving parts really go together. You can't change the temperature of the room just by increasing the to monitor the you you need. Both you have to have the moving parts. And the performance my fundamental belief about marketing and our job as marketers is to understand who our customers are and tried to deliver marketing messages products and services to those customers that make their lives better to solve problems and create value for them without a deep understanding of who your customers are. And what motivates them. You can never really accomplish that. Taking a scientific approach to understanding not only who your customers are but what drives their behavior is something that will make you a better marketer. At the end of the day we're all held to the end results but our job is to understand who the customers are and using services like media science and technologies like machine learning and artificial intelligence to not only better understand our customers to better target them is just gonna make us better marketers. Dwayne i appreciate you coming on the show and walking through some of the more advanced technologies you use. Thanks for being our guest. Always a pleasure and anytime all right. That wraps up this episode of the mar tech podcast. Thanks for listening to my conversation with dwayne veron the co founder and ceo of media science. If you'd like to get in touch with dwayne you can find a link to his linked in profile on our show notes. You can contact him on twitter where his handle is dwayne. Veron d. u. a. n. e. v. a. r. a. n. or. You could visit his company's website which is media science dot com a special thanks to hub spot for sponsoring this podcast. Don't forget that the inbound twenty twenty one conferences coming on october twelfth through the fourteenth. So if you want inspiration if you'd like to grow your network or learn from global leaders in business and media like oprah winfrey spike lee you know me head over to inbound dot com. That's i n. b. o. u. n. d. dot com check out their lineup or register for free inbound dot com and also a special thanks to lincoln marketing solutions for sponsoring this podcast. It's time for you to do business. Where business gets done and you can get one hundred dollars of advertising credits towards your first linked in campaign. there's some terms and conditions apply. But you can get one hundred bucks off if you're launching that first campaign by going the lincoln dot com slash martic again. That's lincoln dot com slash marshek. Just one more lincoln. Our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast head of mar tech pod dot com or we of summaries of all episodes and contact information for our guests. You can also subscribe to our once a week newsletter and you can even send us your topic suggestions or your marketing questions which will answer live on our show. Of course you can always reach out on. Social media are handle is mar tech pod. Marta c. h. p. od on lincoln twitter instagram and facebook. Or you can contact me directly. My handle is benjy shop. B. e. n. j. s. h. a. p. and if you haven't subscribed yet new on a daily stream of marketing and technology knowledge in your podcast feed. We're.

martic dwayne veron media science dwayne lincoln Dwayne Veron oprah winfrey twitter lee Marta c benjy shop instagram facebook
"dr duane" Discussed on MarTech Podcast

MarTech Podcast

06:59 min | 9 months ago

"dr duane" Discussed on MarTech Podcast

"Where science can really make a difference. One of the things that i've always said and i have not studied this but i say it anyway because it's my job as a podcast host. Is that the formats of advertising or changes because people are exposed to so much more media now. I know that. I have my phone in front of me and that seems to be enough information for me to say well. I consume more media. I see social media. I still watch television. We got the radio on. There's podcast that have ads inserted to him. There's all sorts of different formats. Do you have a sense of where the people are. Actually engaging with media more because the assumption is if there's more media than people are getting tired of being advertised to and i actually haven't seen the science. I did not read the research. It is an inference. Not any sort of study. That i've conducted try to understand if people are actually consuming more media and more advertising impressions. Oh no there's really good research. Which has that he. Consumption media has grown exponentially. I mean there's no doubt about that and of course if we're getting exposed to more media we probably are getting exposed to more ads as well so in that sense. The challenge for a brand to stand out is greater than it was before but by the same token there are a lot more ways that you can engage and that's an opportunity for brand particularly relative to its specific communication objectives. So that's where it comes again. I say this thing about communication objectives the ultimate job of course of marketing itself from sales. But that's too big an objective. You know you have to break that down into a strategy for how you going to do that. And you want to know whether you're strategies effective and that really comes down to a series of communication objectives so now the question is do you know whether or not you're delivering against each of those objectives and historically we don't know because we're just trading on these common currency that we have like ratings or something men now we have the ability to get much much much more precise so i i use the example a couple of days ago on our show about the mars study that we did a lot of mars. Ads are about humor. And you want the ads to be funny and you want them to be funny and specific moments in time during the ad. Well now you have a very very precise measure of whether it was funny or not. Funny and i will tell you that. Our research says that whether it's funny or not does have a difference in terms of whether it's ultimately going to be effective so this translate ultimately to cells but now you can actually measure scientifically whether the ad was funny and brand needs. Best in class measures for each of their objectives. And they're not gonna be the same for different brands so people are going to be trying to doing different things and it's just about more accurately measure that so mars is trying to measure funny with their advertising if it's funny there's a positive association with the brand and hopefully that has an impact on underlying sales when you think about bdb measurement when you're thinking about reaching people in a professional setting obviously humor is not something that is devoid but it's also not something that we rely on from b to be. Should we all start making our ads into you. Know long running jokes or is there a time and a place where you need to think about other measurements other than i've humor to get your ad across. Get your message across. What is the advertising measurements. That you've seen for the b. two b. market. The most important of course is attention or it's not actually attention that you should be interested in is inattention or the absence of inattention is sounds like a subtle difference. More attention is not necessarily better but no attention is definitely fatal so you wanna get through the threshold of getting enough attention for everything else to matter and if you don't pass that special nothing else matters so attention is a great example. Whether you're talking about beats be or whether you're talking about b. to see everybody needs attention and you don't got it you don't in fact. Yeah i mean without any attention. No one's going to understand. Have awareness recall. Nobody's going to think about your brand. You're dead on arrival but there is good attention and bad attention as well. You know it seems like maybe this different in the political sphere where sometimes all attention is good attention when you're a marketer and you're starting to think about creating good buzz as opposed to just getting out there. What are some of the ways that you can evaluate what works and what doesn't it's not a theorist good attention. There's attention and there's no attention and then there's something else that comes in after attention and that's really my point attention. Is that threshold. If you don't have attention you're not gonna notice what goes on but just because you have attention doesn't mean that it's going to be good or bad it's everything else. Now that starts again about how he will start to evaluate your message so it could be that you're looking at whether that is positive or negatively oriented. So are you getting this attention but then are you seeing. We call this valence. Which is you know whether things are overall positive or negative. Are you getting positive or negative. Valence are people reacting in a favorable way towards the brand or are the acting in a negative towards the brand again that's a dig threshold crossed that fresh. Oh and now you're onto the next one and so layer by layer. You just work to delivering against your objectives. Is someone paying attention your message. Do they think of it. Positively or negatively surveillance. What comes after balance. It depends by brand for example. You could be kind of brands. That has a very emotive message or you could be a brand that has something that requires cognitive function. You know that requires you to think about what's being set very different scenarios so really once you go past the attention pressurall. Everything else now is going to be brand specific rather than generic so. You're going to be talking about that brand so for example. Maybe this brand is looking for empathy. That's something very different to a brand. That's looking for you thinking about their claim. So you really start getting into specific metrics around what the objectives of brand are rather than generic measures about overall whether. Something's got attention or didn't get attention. When you think about measuring the effectiveness of your advertising we talk about understanding attention. Understanding valence understanding. You know some of the other emotions that you're generating those seem like a very difficult things to measure without a lab and be things that you can't necessarily dictate in terms of business results. My advertisement was successful because this many people more came to the website and bought something. How most advertisers think about ad performance as opposed to my ad was successful because people think of my brand as fun as light as beautiful as serious the emotions that come out of it. How do you buy for kate. The understanding of why someone is reacting to your ad as opposed to the underlying performance. Or should you actually.

kate
"dr duane" Discussed on MarTech Podcast

MarTech Podcast

07:09 min | 9 months ago

"dr duane" Discussed on MarTech Podcast

"Hello margaret is benjamin shapiro here and thanks for tuning into the mar tech podcast. Which is brought to you by the hub. Spot podcast network not spot. Podcast network includes great. Shows like the. I digress podcast. Which helps marketers streamline their businesses by sharing hacks mindsets and actionable tools. Listen learn and grow with the martic podcast. And i digress on the hub. Spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs and violence. We've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article about twenty four thirty six hours. We're reaching out to the right person with the right message and a clear. Call that action that it's just a matter of timing. Welcome to the mar tek. Podcast a benji shabby llc production. In this podcast you'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to the mar tech podcast. Today we're gonna talk about the science of machine learning in marketing. Joining us is duane veron. Who is the founder and ceo of media science which is a lab based audience research provider incorporating a range of narrow measures including biometrics facial expression analysis eye tracking eeg and more with state of the art labs in new york chicago and austin media. Sciences discovering actionable insights advertising technology media and consumer trends. So far this week dr duane and i have talked about how to use artificial intelligence and machine learning in consumer research and yesterday we talked about a and machine learnings innovation in martic today. We're going to wrap up the conversation and talk about how science is changing the advertising industry but before we get started with today's interview i wanted to share some exciting news as part of our relationship with the hub. Spot podcast network. I've been invited to participate. in hub. Spots inbound twenty twenty one conference inbound is an amazing resource to find inspiration. Grow your network and to learn from global industry leaders across business marketing sales and customer success. And this year's lineup includes some amazing speakers. In business and media including oprah winfrey dave chang spike lee. You know just me and oprah hanging out talking about our media empires no big deal anyway. You can grab a free starter. Pass to access all spotlight conversations. Where upgrade to a powerhouse. Pass for full access to breakout sessions. Curated meetings on demand content and more the inbound twenty one conferences hosted with love by hub spot and it takes place on october twelfth through the fourteenth to learn more about the inbound. Twenty twenty one lineup or to register for the conference for free could inbound dot com. that's i n. b. o. u. n. d. dot com that's inbound dot com and this podcast is also sponsored by linked in marketing solutions. Let's pretend for a moment that you're about to launch a campaign. It tested well. Your entire team is happy and everything is going. According to plan except for the one thought in the back of your head. How do i ensure that the people i want to target are in the mindset to receive my message the answer is linked in because when you mark it on linked in your message reaches the people who are ready to do business and that means that your advertising campaigns will work as hard as it can as soon as you launch it there over sixty two billion decision makers on linked in. And that's why seventy eight percent of to marketers rate linked in as the most effective social media platform for their organization. I personally use linked in both as an organic growth channel to syndicate our content. And i use it as an advertising channel to retarget tech podcast listeners with some offers from our sponsors and hey the messaging platform is a great way to reach potential podcast guests as well so look whatever. Your marketing goals are from brand building to lead generation. Lincoln will help you reach your audience with the features that you know about like targeting by job title company name and location but you can also re target based on custom triggers from your website or even by uploading your crm lists and customize your campaign based on the action that you want the customers to take so look do business where business is done and you can get one hundred dollars of advertising credits towards your first lincoln campaign. there's some terms and conditions apply. But you can get it by going to lincoln dot com slash mark. Again it's one hundred dollars off of your first linked in campaign by going the lincoln dot com slash mar tech all right. Here's the last part of my conversation with dr duane. Veron founder and ceo of media. Science dr duane. Welcome back to the mark tech podcast. It's becoming a regular thing. It's becoming a regular gig. Then it's kind of how we roll around here. We get to once in the next thing you know three days later. You're still talking appreciate you coming back. And i'm excited to wrap up our conversation. So far we've talked about artificial intelligence and machine learning we talked about neuroscience and how it's changing consumer research how we can understand what some of the signals are in why people react to specific ads or media. Yesterday we talked about more artificial intelligence machine learning how that works. And how we're applying it into martin today want to specifically focus on science and advertising. It seems like there are some fundamental changes for how people react to advertising also some of the formats of advertising. So you know as we start to think in a different capacity about how we should advertise where our advertisements should go. Talk to me about how some of the technologies that you have worked with are changing marketers. Thoughts on their ad buys nad strategies. I think the biggest change that we've seen over the course of the past decade or so is that especially with premium advertising tv ads etcetera. We've really gone from a one trick. County which was the thirty second commercial to a universe of infinite possibilities when it was one format people had to fit whenever their needs were into that media. It was just a factor. These are the rules. You have a thirty second commercial figure out how to take your marketing objectives and squeeze it within that template now we live in a universe with like i say infinite possibilities so the question becomes push wrandell and there's a lot of possibilities out there so you need to have some way of really grappling with what your objectives are in the first vice. What you communication objectives are and had a measure for success and that's.

benjamin shapiro dr duane Hello margaret benji shabby llc duane veron media science martic dave chang oprah winfrey oprah austin chicago lincoln lee new york Veron Lincoln
"dr duane" Discussed on MarTech Podcast

MarTech Podcast

07:37 min | 9 months ago

"dr duane" Discussed on MarTech Podcast

"Without any common sense to kinda like guy so when somebody's thinking about building a machine learning algorithm to be more efficient in their business. Where are the places that you're seeing them build them. the most is it in advertising. Is it in sight optimization. Getting someone through your funnel understanding who your customers are where some of the most common applications the most common applications really are where you have the data already. There's analysis occurring around the data. This is now another hand to help you and again. I want to emphasize it's important. It's not have the drive your car for you. That's a riskier proposition than it. Sounds but to make sure that it's happening in concert with people who are looking at it rationally still on making sure that it makes sense because it can be very dangerous unloaded for us though. It's actually about tools where we find. The biggest benefit is not relying on it to jar conclusions but in relying on it to help with the tools that we need to be able to draw conclusions so it helps us enormously particularly dealing with very complex algorithms associated with the measures that we have which calibrates the individual for those kinds of applications. It's huge when you're using it as a tool against what i'm confused about is what you mean by tool. I hear well okay. Where should i think about building a machine learning to help me optimize my company's performance and the answer is it's where the data is and i'm thinking is it in my customer. Acquisition is at my retention. Is it you know figuring out my sales funnel in various parts of the marketing funnel and in a. What are the tools. That i should be using. So when you say well you use it to evaluate your tools to optimize your tools. What do you mean by tools. So most people just want to drive. They don't need to know all the parts that go into the engine. A mechanic needs to know that you just want to drive the car. In the same way there are people. Were going to be working with the tools to build. The car maintain the car but the benefits of that really archer the driver. So let me give you an example. We have a spinoff which is called heart connect and that software that we make available to the market. it's for the qualitative research industry so this is for hupa who do focus groups and interviews you s. user designed kind of like research user experiences research so we make these tools available to them and there's a lot of ai that goes in because what we've done with heart connect is. We've made the process of doing that research a lot easier by having a virtual assistant. We call her eva having eva. Basically there to help you the same way that you might have an assistant helping you with some of the tasks that you're doing along the way so for example you're doing a zoom session as a focus group and you're listening to these respondents. The type of things. That heart connect is doing for you. As one is transcribing. Everything is being said. So that at the end of the session. You haven't transcripts is translating. it is translating. Into over sixty languages. Again the translation feature ai. The transcription feature ai. Then asked the session this happening. It's automatically tagging key content. You might have given it some key. Words that season he word. You have a flag pop up visually for you if you're in the client room so that's helping draw your attention. Oh they just said free. So i'm interested here or they just mentioned a competitor so eva is automating the tagging which you might have had a person to you before whence the sessions over. Oh it's tagging the sentiment. So is this a positive sense of his saying something good or negative about the brand. It's tagging that so you're seeing. That was something positive just sad. And then when you go into the session at the end of the sessions do you're adding you can automatically extract you give me all the negatives and instantly it gives you all that video or you can say automatically extract any time. Somebody talked about the competitor war. Anytime somebody said the word free or anything you want and it will automatically extract that now normally with this type of insights research. It takes about six hours for every one hour of actual content for you to be able to extract the insights that you want this now takes. What was six hours of work fridge. Our and there might be you know thirty hours of data that you collect it and it takes that an reduces. It's almost instantaneously so you're using the benefits of a i as a tool to give you better access to faster access. Better access to insights. I think the reality is that artificial intelligence and machine learnings are all around us in marketing and specifically in the mar tech industry. When you think about how were advertising were relying on the machine learning and artificial intelligence from some of the platforms when you think about optimizing your site and some of the tools that you use to help you understand what your throughput as they're even things like hey content creation we're thinking about transcriptions. Artificial intelligence machine learning is not only starting to help us understand tag flag and make meaning out of our content also starting to have us produce it as well so we're going to continue this conversation talking about other ways that artificial intelligence and machine learning are relevant for marketers in tomorrow's episode. And that wraps up. This episode of the mar tech podcast. Thanks for listening to my conversation with dwayne veron the founder and ceo of media science in the third part of this interview. Which will publish tomorrow. Dr duane and i are going to continue the conversation talking about how science has changed the advertising industry. If you can't wait until our next episode. And you'd like to learn more about dr duane. You can find a link to his linked in profile on our show notes. You can contact him on twitter. Where his handle is duane baron. That's d. u. a. n. e. v. a. r. a. n. or you can visit his company's website which is media science dot com a special. Thanks to hub spot for sponsoring this. Podcast don't forget that the inbound twenty twenty one conferences coming on october twelfth through the fourteenth. So if you want inspiration. If you'd like to grow your network or learn from global leaders and business and media like oprah winfrey spike lee. You know me. Head over to inbound dot com. That's i n. b. o. u. n. d. dot com check out their lineup or register for free inbound dot com and also a special thanks to linked in marketing solutions. For sponsoring this podcast. It's time for you to do business. Where business gets done and you can get one hundred dollars of advertising credits towards your first lincoln campaign. there's some terms and conditions apply. But you can get one hundred bucks off if you're launching that first campaign by going to lincoln dot com slash martic. Again that's lincoln dot com slash martic. Just one more lincoln. Our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast. Hetero mar tech pod dot com or we have some revolver episodes and contact information for guests. You can also subscribe to our once a week newsletter and you can even send us your topic suggestions or your marketing questions which will answer live on our show. Of course you can always reach out on. Social media are handle is mar tech pod. Marta see hp od on lincoln twitter instagram and facebook. Or you can contact me directly. My handle is benjy shop. The nj s. h. a. p. And if you haven't subscribed yet and you wanna daily stream of marketing and technology knowledge in your podcast feed. We're going to publish episode every day this year so the subscribe button on your podcast app and we'll be back in your feet tomorrow morning. All right that's it for today but until next time my advice is to just focus on keeping your customers happy..

eva dwayne veron Dr duane dr duane duane baron lincoln martic oprah winfrey twitter lee benjy shop Marta instagram hp nj facebook
"dr duane" Discussed on MarTech Podcast

MarTech Podcast

07:15 min | 9 months ago

"dr duane" Discussed on MarTech Podcast

"People actually aren't using it so artificial intelligence is broader concept. Just the idea that you have. Machines helping facilitate decisions but machine. Learning is more specific and much more accessible than people realize machine. Learning is not as difficult to do. Any company could really start doing it. It's not that hard. Let me give you a little bit of background on. What machine learning isn't how it works. And i might use a real world's out all taub illustrate that so at media science one of the measures that we use on software developed herself is we analyze people's blinking behavior. So when you're you're you're paying attention. Your eyes blink. Less frequently and your eyes are open for long periods of time than they are when you're not paying attention or when something is not i mean if you think about it if you drowsy. Your eyes are kind of keeping close longer periods of time etc. That's the extreme. So we want to measure people's leaking behavior and we need software to do it and there was not software in the market to do it so we have to advance our. How now archie marked on that for many years and in the initial years. It was a very very very hard challenge because you have to have algorithms to detect the face. Now you need algorithms that detects the is i mean you can imagine how incredibly complex it is to work out the math that you need to figure out what an eye opener close even a natural video feed for example now then machine learning comes along and something which we had been working on for four or five years suddenly goes from being tasks that requires years to do to something at literally requires days to do. Tell me how that works. How did it move from a year long project or multiple years to a couple of days so machine learning way that it works. Is you have a reference. You need a reference library so in this case for interested in people's blinking behavior we need a library of videos for which we have humanly coded when the is open and when the is close. So that's a task. We might farm that out to World countries or something and get all this data backs around. When the i was open i was and then you give it to the computer and you say to the computer okay. Computer you go out there. I don't know how to tell you how to do it but you figure out here's the data. This is when the is open this as those you figure it out. And that's what machine learning dust and the way that it does it is it literally takes every pixel on the screen and it just creates math around running millions of trials over and over and over again testing different possibilities to see how can account for that and then at the end of that process these millions of data runs that it do again very quickly and then gives you a algorithm which will detach whether the eyes of nur close. And it's just as good if not than what we would have produced after five years of work trying to get there so now you have the school which revolution as anything that you can reduce to a reference library. You can actually then start getting that machine learning around so very very powerful particularly in terms of the speed at which it can start to detect these associations myth also the same idea for what's building self driving cars. All right tesla. I don't know how you're going to avoid it. But here the car crashes go avoid them good luck so getting onto artificial intelligence and machine learnings impact on martic when we think about how the applications of being able to process data and allow computers to find solutions. How's that changing. What's happening in martic. Where were weaving multiple tools together and and sort of building a smarter fly trap for marketing. So it's the same idea if you have data which we have in abundance and if you have a voice of truth and that's indispensable to this working. If you don't have the whistle of god in the equation in other words. He doubt know what really happens. And if you put an approximation of what happens you've just built a bad system. You built a system that has noise it. That is likely to get wrong. So you have to have some point of reference which is accurate if you build a system to an inaccurate reference. you're going to amplify the inaccuracies so you have to have something for which you have some real knowledge about what actually happens. And then you're able to marry those two together yet your fact so when we think about how machine learning is affecting the marceca at understand the idea that you need to find a data set and point out. What the true target that you're pointing at. I've some data about who's downloading my podcast. I have a good sense of who. I wanna target. I can't just build machine learning to turn them into subscribers or turn them into revenue. I need to use a series of tools that are connected together. I've got to figure out who to target. We're using machine learning algorithms that facebook and google and all these other companies have put together to help us drive traffic. And then i'm getting someone to my site and there's potentially more machine learning that goes into site optimization talked to me about where the actual mar checking is happening where people using these advanced technologies to do marketing successfully. Well everywhere everywhere. I mean you mentioned at the the big players in the game and how the optimized the content that's machine learning that's all algorithms the idea of trying to optimize your contents. All of that is machine learning. Not having said that this is very quirky as well. Because you don't understand exactly why the computer has developed the algorithms it has and there are very weird artifacts in their lemme again give you an example. So i talked about the blinky software and our blinking. Software was particularly good because those optimize far labs. So you sit in a cubicle and it's better than you would get in the real world because that algorithms even accurate because it's in the same environment consistently with even lighting and a whole bunch of things like that that would not have necessarily if you another environments but we change the furniture. Once we changed the chairs and our labs and you see the back of a chair off in the distance it's not prominent in the image at all. It's just doing it. You see the back of somebody else's chair in the background and that one difference through our algorithm our algorithm was operating at ninety two percent accuracy. Suddenly we changed the furniture and the accuracy dropped to eighty two percent so we lost ten points of a quirky thing. Why would the back of another chair. Impact your algorithm and this is the problem with this approach is eight theoretical. You don't understand what happens in another study that we did. We have these very interesting results. Predicting market success but we broke down and we looked under the hood and we saw that the owner of the alphabet. You know where the brand appeared in the alphabet was one of the factors which was driving the machine learning algorithm clearly. That's not a factor so it's a very dangerous aren't as well because if you're over reliance on it you can be making some massive errors.

martic archie marceca tesla facebook google
"dr duane" Discussed on MarTech Podcast

MarTech Podcast

06:51 min | 9 months ago

"dr duane" Discussed on MarTech Podcast

"Hello margaret is benjamin shapiro here and thanks for tuning into the mar tech podcast. Which is brought to you by the hub. Spot podcast network not spot. Podcast network includes great. Shows like the. I digress podcast. Which helps marketers streamline their businesses by sharing hacks mindsets and actionable tools. Listen learn and grow with the martic podcast. And i digress on the hub. Spot podcast network at hub spot dot com slash podcast network from advertising to software as a service to data across all of our programs and violence. We've seen a fifty five. To sixty five percent open rate getting brands authentically integrated the content performs better than tv advertising. Typical life span of an article about twenty four thirty six hours. We're reaching out to the right person with the right message and a clear. Call that action that it's just a matter of timing. Welcome to the mar tek. Podcast a benji shabby llc production. In this podcast you'll hear the stories of world class marketers use technology to drive business results and achieve career. Success will on earth the real world experiences of some of the brightest minds in the marketing and technology space. So you can learn the tools tips and tricks. They've learned along the way. Now here's a host of the bar tech podcast benjamin shapiro. Welcome to the mar tech podcast. Today we're gonna talk about the science of machine learning in marketing. Joining us is duane veron. Who is the founder and ceo of media science which is a lab based audience research provider incorporating a range of narrow measures including biometrics facial expression analysis eye tracking eeg and more with state of the art labs in new york chicago and austin media. Sciences discovering actionable insights in advertising technology media and consumer trends yesterday. Dr duane and i talked about how artificial intelligence and machine learning are changing consumer research. And today. we're gonna continue the conversation talking about some of the innovations from a. and m. l. in the mar tech industry but before we get started with today's interview. I wanted to share some exciting news as part of our relationship with the hub. Spot podcast network. I've been invited to participate. in hub. Spots inbound twenty twenty one conference inbound is an amazing resource to find inspiration. Grow your network and to learn from global industry leaders across business marketing sales and customer success. And this year's lineup includes some amazing speakers. In business and media including oprah winfrey dave chang spike lee. You know just me and oprah hanging out talking about our media empires no big deal anyway. You can grab a free starter. Pass to access all spotlight conversations or upgrade to a powerhouse. Pass for full access to breakout sessions. Curated meetings on demand content and more the inbound. Twenty twenty one conferences hosted with love by hub spot and it takes place on october twelfth through the fourteenth to learn more about the inbound. Twenty twenty one lineup or to register for the conference for free could inbound dot com. that's i n. b. o. u. n. d. dot com that's inbound dot com and this podcast is also sponsored by lincoln marketing solutions. Let's pretend for a moment that you're about to launch a campaign. It tested well. Your entire team is happy and everything is going. According to plan except for the one thought in the back of your head. How do i ensure that the people i want to target are in the mindset to receive my message the answer is linked in because when you market on linked in your message reaches the people who are ready to do business and that means that your advertising campaigns will work as hard as it can as soon as you launch it there over sixty two billion decision makers on linked in and that's why seventy eight percent of to marketers rate linked in as the most effective social media platform for their organization. I personally use linked in both as an organic growth channel to syndicate our content. And i use it as an advertising channel to retarget tech podcast listeners with some offers from our sponsors and hey the messaging platform is a great way to reach potential podcast guests as well so look whatever. Your marketing goals are from brand building to lead generation. Lincoln will help you reach your audience with the features that you know about like targeting by job title company name and location but you can also re target based on custom triggers from your website or even by uploading your crm lists and customize your campaign based on the action that you want the customers to take so look do business where business is done and you can get one hundred dollars of advertising credits towards your first lincoln campaign. there's some terms and conditions apply. But you can get by going to lincoln dot com slash mark again. It's one hundred dollars off of your first linked in campaign by going the lincoln dot com slash. Mar tech all right. Here's the second part of my conversation with dr duane. Veron founder and ceo of media. Science dr duane. Welcome back to the tech podcast. It's great sitting back excited to have you back on the show and excited to continue our conversation. Yesterday we talked about consumer research and specifically how media science is taking advantage of some of more cutting edge technologies monitoring the signals that people give while they are exposed to media and some sort of stimulus. Our dear hands get sweaty. Does your heartbeat go down. Does your mouth go up. When you see an ad those are all different signals. That tell us different reactions to an add. A political statement Somebody's presence so consumer research is being changed pretty dramatically by some of the testing and science. That were able to do. There's also a fair amount of artificial intelligence and machine learning that is going into the mar tech industry. Let's start off by first off defining artificial intelligence and machine learning. What are the two of them. And then i'm also going to ask you. Obviously what's the impact. They're having on the martic industry but start off with giving me the definitions of a nfl well rather than definition. I might just talk through. Because i think people here these things that they don't know necessarily what it entails and where the real revolution it's how it is that this kind of like turbo charges. everything. I mean it's really powerful implications. I hear artificial intelligence. And i think oh that stuff that google facebook twitter microsoft apple net flicks are doing and that everybody else says they're doing but really they're talking about marketing automation machine learning. Am i wrong. I feel like artificial intelligence. You need this. Giant data set and.

benjamin shapiro Hello margaret benji shabby llc duane veron media science Dr duane dave chang lincoln marketing solutions dr duane oprah winfrey oprah austin Mar tech chicago lincoln lee new york
"dr duane" Discussed on MarTech Podcast

MarTech Podcast

05:00 min | 9 months ago

"dr duane" Discussed on MarTech Podcast

"A better association with your brand will often do a brand left metric where we test people like about a week before the man so we would see what their association was with tackle afford this is by making para choices you know marceca versus another castle whenever and then we test them again after the exposure to see if there is a change that's happened i mean there are a variety of tools that would be using to try to measure the change that was produced so we'd be looking at the combination of how people experienced it and whether you're theory was right about how people were experiencing a and then also kind of like the payoff was that you got as a consequence part last question i have for you on this topic last question i have for you today. Why is conducting this type of research better faster and cheaper than me just taking the two ads running one of them for a week putting pause running the other one for a week and then looking at the three sets of data one with the com. Add one with no ads. And one with the bananas add. This goes to again the question of how it's being experienced..

marceca
"dr duane" Discussed on MarTech Podcast

MarTech Podcast

01:50 min | 9 months ago

"dr duane" Discussed on MarTech Podcast

"That you didn't predict. It actually has totally opposite of effect. You go into them. People are like giving takes off one of these guys trying to do it. Chad tricked me. I mean who knows. People's reactions to staff is unpredictable. They're trying to mind f- into relaxing. I wanna go back to the baseball game and get back worked up. Yeah and then the league may have questions they may want to know what impact something like that would have on the game. Do people back into game. In a lower state of excitement. There are tons of questions. People typically have around not so much the ad creative like you described but particularly new format. Because that's going to be something that's going to impact many ads and so they're gonna want to know what the effect is on many ads. Not just one at so. My guess is if you're running this ad that is meant to be disruptive in the sense that it's not what's expected and it is meant to create a serene response and hopefully build a positive brand impression and then somebody may be think about it later and take the call to action. But if i'm trying to get someone to calm down. I'm basically trying to grab their attention for a second and then have it go down. So are you looking for decreased heart rate at first and then they're not paying attention so the heart rate grows up and i don't necessarily want their attention. So how do you figure out the galvanic. Response the sweaty nece response. What's the actual signal you would be looking for in this case food. D- something very different. We would have a second experiment that people would be participating in which would be really looking at trying to get at the brand associations in that second follow-up experiment. We often do this with people. Where this art. One experiment with You've also qualified for studies. You'd like watching different show or something and what we're getting at is were trying to create a little bit of distance so in that case we might use like response latency to.

Chad baseball
"dr duane" Discussed on MarTech Podcast

MarTech Podcast

04:26 min | 9 months ago

"dr duane" Discussed on MarTech Podcast

"Results. We were blind to the ultimate in market performance. We didn't have that data. We just had to generate around hate both ways and compare them and where survey data was about fifty four percent accurate in predicting ultimate market success. Which is not a lot better than chance for percent better than channel. Yes so the addition of the by metrics took that up to seventy eight percent spend terms of correctly identifying as the market successful. So this is a significant advance over the traditional schools that we have available to us for crack identifying if you will as we'll succeed ultimately in the marketplace so talk to me about how your testing this. I know that there's the different types of biometrics that you're using. Are you getting a thousand people that are exposed to an ad and reading their facial recognition when you're seeing the ad be exposed and assuming that some sort of a signal of positive reaction versus negative reaction or woody testing so there's not one measure. There are many measures. For example one of the best in class measures for attention is your heart rate in fact your heart slows when you allocate more of your body's resources to paying attention to something so we're looking for that cardiac deceleration for that slowing heart rate if you will. So we're able to look at particularly in the first three or four seconds of an ad to see whether or not we have a cardiac deceleration which tells us whether or not people are actually tuning into the or ignoring the ad that turns out to be a hugely important measure is it. You don't have attention while your prospects of having a successful latter point to diminish significantly so people come into the labs we do have an in home panel as well but we don't use it as frequently or in the same context but typically they come in the lab without mock living rooms. We have cubicles lots of these stations. We have over a hundred cubicles prosser. Labs people come in. They typically watch tv show or it might be a study. That's looking at social media. There may go on their own facebook page. In fact what it social media are test. Ads are actually inserted into their own. Facebook feeds. they're on their own fencing post from their friends and all that and the test ads they see in that encounter will actually be the test. We place there or as i said to watching. Tv show and the ads in the bronx are test as we've place. And then we measure they're response while they're exposed to that to understand how they react to that whether that's through their gabon. Exc skin response to their heart rate through their facial muscle movement. Hang on galvanic skin response. You gotta tell me what that means so get get responses just moisture in your skin so when you get excited or when you react strongly to something you will sweat more. This is very very very subtle Fluctuations in the western new skin..

prosser Facebook gabon
"dr duane" Discussed on MarTech Podcast

MarTech Podcast

04:35 min | 9 months ago

"dr duane" Discussed on MarTech Podcast

"Here's the first part of my conversation with dr duane. Veron co founder and ceo of media. Science dr duane walk the martic tech podcast. It's bigger thanks for having me excited heavy. As our cast excited to talk a little you know of the more technical side of marketing. This is the mark tech podcast. Normally kind of focus on the mar part. And you're going to bring some tech influence here in the sense of machine. Learning artificial intelligence the more sophisticated technologies we use..

dr duane Veron co
"dr duane" Discussed on MarTech Podcast

MarTech Podcast

02:00 min | 9 months ago

"dr duane" Discussed on MarTech Podcast

"Dr duane walk the martic tech podcast. It's bigger thanks for having me excited heavy. As our cast excited to talk a little you know of the more technical side of marketing. This is the mark tech podcast. Normally kind of focus on the mar part. And you're going to bring some tech influence here in the sense of machine. Learning artificial intelligence the more sophisticated technologies we use. Let's start off talking a little bit about media. Science in the description of this podcast. I mentioned biometrics facial expression i tracking. Eg g. those sound like really complicated technologies. how are they actually being used in marketing. I mean they are complicated. Of course the issue that we address in our research is that when you're talking about marketing above all your taxes back human emotion but the tools that we use to get to human emotion usually depend on self report in other words whether it's a focus group for a survey or interview were relying on woke people. Tell us about their most journey. The problem is people lack an understanding of own motionless journey. So when you ask a person a question about how. They feel about something what they're giving. You is the rash on reputation of what they think. They must be feeling. And that's actually far removed from their actual emotional encounter so what we do at media. Science is we want to measure that emotional response directly rather than being just depended upon what people tell about it. So the tools that you mentioned are all tools that are designed to get at measuring that emotion directly. I mean they are fairly complex. One of the reason they're complex is because they very pressing the person so you can't do this against a generic set of measures you have to actually calibrate for the individual. And then you have to actually let the that individual's response relative to their universe so to speak so that you can situate them in terms of what it means for them against the data but very exciting because it just exposes layers of data that we don't see otherwise

Hello margaret benjamin shapiro
How Technological Advancements Are Changing Consumer Research With MediaScience CEO Dr. Duane Varan

MarTech Podcast

02:00 min | 9 months ago

How Technological Advancements Are Changing Consumer Research With MediaScience CEO Dr. Duane Varan

"Dr duane walk the martic tech podcast. It's bigger thanks for having me excited heavy. As our cast excited to talk a little you know of the more technical side of marketing. This is the mark tech podcast. Normally kind of focus on the mar part. And you're going to bring some tech influence here in the sense of machine. Learning artificial intelligence the more sophisticated technologies we use. Let's start off talking a little bit about media. Science in the description of this podcast. I mentioned biometrics facial expression i tracking. Eg g. those sound like really complicated technologies. how are they actually being used in marketing. I mean they are complicated. Of course the issue that we address in our research is that when you're talking about marketing above all your taxes back human emotion but the tools that we use to get to human emotion usually depend on self report in other words whether it's a focus group for a survey or interview were relying on woke people. Tell us about their most journey. The problem is people lack an understanding of own motionless journey. So when you ask a person a question about how. They feel about something what they're giving. You is the rash on reputation of what they think. They must be feeling. And that's actually far removed from their actual emotional encounter so what we do at media. Science is we want to measure that emotional response directly rather than being just depended upon what people tell about it. So the tools that you mentioned are all tools that are designed to get at measuring that emotion directly. I mean they are fairly complex. One of the reason they're complex is because they very pressing the person so you can't do this against a generic set of measures you have to actually calibrate for the individual. And then you have to actually let the that individual's response relative to their universe so to speak so that you can situate them in terms of what it means for them against the data but very exciting because it just exposes layers of data that we don't see otherwise

Dr Duane
"dr duane" Discussed on MarTech Podcast

MarTech Podcast

03:26 min | 9 months ago

"dr duane" Discussed on MarTech Podcast

"Talk about the science of machine learning and marketing joining us is duane baron. Who is the founder and ceo of media science which is a lab based audience research provider incorporating range of narrow measures including biometrics facial expression analysis eye tracking eeg and more with state of the art labs in new york chicago and austin media. Sciences discovering actionable insights and advertising technology media and consumer trends and today. Dr duane and i are going to discuss how machine learning and artificial intelligence are changing consumer research but before we get started with today's interview. I wanted to share some exciting news as part of our relationship with the hub..

"dr duane" Discussed on KFI AM 640

KFI AM 640

01:42 min | 2 years ago

"dr duane" Discussed on KFI AM 640

"Most recent inspections but it may not have had a required night watchman at the time of the fire and from all in back KFI news the Bahamas is still ramping up its response to hurricane Dorian the storm killed at least forty four people on the island and left an estimated seventy thousand or more homeless the country's health minister Dr Duane sands says the government has to provide basic needs for the living well teams keep searching for the dead it is going to be mistaken ticketless slow operation. to remove the green. without. the filing or desecrating the remains of the loved ones of so many he says one of the worst hit islands has just had one functioning ambulance since the storm passed but for more are expected to arrive this week a man named Frank Knowles says part of his family remains unaccounted for a week after the storm I Sulinowo my dad and my sister are you haven't heard from them yet people are you found not found trapped in the rubble may also have been swept out to sea by the storm surge the US Coast Guard says its primary focus shifted away from search and rescue a boy with autism who disappeared in a park in Inglewood has been found dead in the parks pool the nine year old wandered away from his mother's car at the park yesterday Inglewood police lieutenant Neil Cochran told NBC for some local kids found the boy's body about six hours later we think they may have been trying to go for a nice women and they found him at the bottom and then our officers we talked a toll or officers they dove in. got him out of the bottom and he was deceased police say the boy's death was likely an accident and Mexico's foreign minister says illegal migration from Central America into Mexico has dropped fifty six percent in three months Mexico greed this spring to reduce the number of people using the.

Bahamas hurricane Dorian Dr Duane sands Frank Knowles US Coast Guard Inglewood Neil Cochran NBC Mexico Central America KFI fifty six percent three months nine year six hours
"dr duane" Discussed on NewsRadio KFBK

NewsRadio KFBK

01:59 min | 2 years ago

"dr duane" Discussed on NewsRadio KFBK

"Twenty four aboard the nearly seven hundred foot ship caring vehicles just after departed port it made a turn and toppled over twenty were rescue ship also caught fire sounds have been heard from inside the ship but rescue teams aren't sure what they are nearly all Americans agree this time for background checks on every single gun purchase close to ninety percent of Americans tell a new ABC news Washington post poll they favor full background checks six in ten say they're worried about mass shootings in their own communities ABC news political director Klein says the next move is president trump's if something is going to happen is gonna because president trump wants it to happen if something doesn't happen is because president trump doesn't want it to happen Mitch McConnell's but it's clear it is he can be that he's only gonna bring something to the floor if he thinks that the president would sign it forty five people now confirmed dead in the Bahamas after hurricane Dorian ABC's Marcus Moore has the latest on the search for those missing over the weekend we spoke with the minister of health Dr Duane sands who said that it is also entirely possible that some people were washed off into C. washed away into the water and they may never be found but their intent on the part of the government officials as defined and account for every single person who was involved with this hurricane facing a brexit deadline next month British prime minister Boris Johnson this morning saying the U. K. must come out on October the thirty first by October the thirty first or else I fear that permanent damage will be done in the U. K. to trust in our democratic system you're listening to ABC news. and I heart radio station news ninety three point one KFBK for the California grocery workers will vote today on a deal reached with their employers results are expected on Thursday workers were prepared to strike salvage operations continue today for the both the caught fire Labor Day weekend killing thirty four people the effort had to be called off due to bad weather.

political director Klein trump Mitch McConnell president Bahamas Marcus Moore Dr Duane sands Boris Johnson ABC Washington post Dorian ABC prime minister California seven hundred foot ninety percent
"dr duane" Discussed on News Radio 1190 KEX

News Radio 1190 KEX

01:51 min | 2 years ago

"dr duane" Discussed on News Radio 1190 KEX

"It's happening on Saturday September fourteenth at the new **** stored inside Tyson's from noon to three Santana moss will be there Peter Bondra from the caps will be there and myself in Chile will be there to the Toby chilly morning show come say hi it's ninety seven point one wash FM we can't wait to see you there at the grand opening of the new **** store fourteen ninety seven course at Boulevard at Tyson's just off Leesburg pike near the Walmart supercenter and the twenty four fitness. members are rescued but several others are missing after a cargo ship caught fire and flipped over the cost of over the coast of our Brunswick Georgia this morning. there's no way to get a bit of a yellow blue and thank. this emergency radio via broadcastify Coast Guard captain John reed in the past hours waiting on its port side as it made a star returned to depart the two party the harbor drinking water remains unsafe in certain parts of the Bahamas amid the destruction and homelessness of thousands after hurricane Dorian health minister Dr Duane sands grand Bahama hundred miles long one functioning under this one. over forty dead the number expected to rise the powerful storm that used to be Dorian headed to the north northwest of Quebec roughly up the Gulf of St Lawrence a third Republican former South Carolina congressman mark Sanford officially announcing he'll challenge president trump chucks Iverson A. B. C. news. now Katie act traffic from the Papa Murphy's traffic center we make it big we currently are any delays or incident on the road. at highway which is building that normal back. on ramp in March otherwise the main route hi five. five. in both directions Bennett knows KDX traffic.

Toby Katie Iverson A. B. C. president congressman South Carolina Dorian grand Bahama Dr Duane hurricane Dorian John reed broadcastify Coast Guard Walmart Santana moss Bennett Papa Murphy mark Sanford St Lawrence Quebec Bahamas
"dr duane" Discussed on 710 WOR

710 WOR

02:19 min | 2 years ago

"dr duane" Discussed on 710 WOR

"Between land Berman and Michael Riedel in the morning till ten week days on the voice of New York seven ten W. O. R.. station sixty nine degrees and clear at ten o'clock good evening I'm Terry Macready with Jennifer do lows now missing for over three months or estranged husband's girlfriend surrenders to Connecticut state police James slip in the details Wednesday Fotis do Los was arrested on additional charges of evidence tampering an exhausting fight I love my children and that's about it a day later his girlfriend a shelter conus surrendering to authorities in Bridgeport court documents indicate that back on August thirteenth she admitted to detectives she'd been untruthful during earlier questioning and wanted to revise for statements telling investigators that do said transported his wife's body in a pickup truck that had it washed and cops do say they found a blood like substance in the truck which tested positive for Jennifer do Los DNA I'm James Forbund W. O. R. news okay conditions are expected to continue for South Carolina for a few more hours of national hurricane center says the center of the category two storm will keep moving closer to the South Carolina coast and then move near or over the North Carolina coast tonight and tomorrow officials say hurricane conditions are expected to begin in North Carolina over the next few hours meanwhile the death toll in the Bahamas is rising at least twenty three people have died on the islands as a result of the hurricane and Bahamas minister of health Dr Duane sands says that number is expected to rise the FDA is re opening an L. I. double our grade level crossing that had been closed since the fatal crash that killed three people back in March that accident happen in Westbury but L. I. double our president Phil ang was out in new castle earlier today for a ribbon cutting ceremony it's a testament to us finding new ways of doing things be insensitive to the community and showing that we can deliver on commitments engineers and cruise it use technology from Europe to remove tracks power and a signal equipment before then sliding the overhead bridge into place police are looking for a driver involved in a wrong way crash that left five people injured early this morning a twenty seven year old man is in critical condition for others in the hospital after the driver slammed into. car on Chester street in Brownsville around one AM police say the suspect was speeding Ameritech woman charged in the murder of her toddler daughter is pleading guilty Lisa G..

Westbury Lisa G Ameritech president James Forbund W. O. Bridgeport James slip Connecticut Berman murder Brownsville Europe Phil ang Michael Riedel FDA Dr Duane sands Bahamas North Carolina national hurricane center South Carolina