35 Burst results for "Dot Co"
Jos Ralat, Taco Editor
"Roulette. Welcome to let you know USA. Thanks for having me to be like the one and only standing official dot co editor of the United States of America. That's a big deal. Congratulations. Thank you. It's an honor fed I don't. Take lightly because I. I have the responsibility of. Not just. For reading about the food but. priding about the people and I think that's really the most. Critical part of the job but before we continue. People might be saying, wait what's going on and so you're very open about the fact that you stutter that is something that happens and so we might as well just say, Hey, it happens in your cool with. Saying Yeah and and moving on, right? Yes. I am thank you. Yes. It's part of my life and it's never stopped me from doing things like. Live TV or radio segments I. Love that. I. GotTa Say I really do I completely loved that. So. What you may not know is that I've been Taco fanatic since probably before you were even born, I'm Mexican I grew up with this stuff. You know I mean, my mom made dot goes by our leader. Mehta goes you're Puerto Rican you were growing up with this stuff. So what's the story as to why this Puerto Rican dude ends up falling in? Love with TACO's growing up in the states I knew about duck was generally speaking at A. Fast Food Product but. As a Mexican food item. was in. Brooklyn from. A. China and I don't know. Who I fell in love. With I. The woman. or The food. So before we get to talking about that goes which again we talk about forever. One of the things that stood out to us is from the beginning of your book. And this is where you refer to something you call the alita principal. And having just mastered Jose, you'll be proud of me finally having just mastered my I will lead us the you like I finally figured it out. I'm just like Oh my God I can't believe it. I unlocked it. What is this thing about the alita principle when it applies to Dacas? So, whenever people? Talk about Mexican food eventually the conversation. Pros around to. Well. My Willett I made the best Mexican. Food she made best diesels. Hurling. was, the best or her? Malia was the best. and. For them. That's as far as Mexican food goes. Nothing else. Counts as Mexican. which is unfortunate because. Mesko is a large country with micro regions. And Different, cuisines. It's not that. Simple. We shouldn't box it in. Boxing it in. His misguided at. Best and racist that worst Could also. Be. Maybe so and so's grandmother wasn't
7 Little Known Copywriting Hacks
"Welcome to another episode of Marketing School I'm Eric Su. Today. We are going to talk about seven little. No. In copywriting hacks and kneels GonNa Start I with any, you're gonna Homey Star I. Okay. So number one, what's funny is most people being by copy like, Oh, I want to be amazing like Ogilby for. Oh. I wish I can have my words to slow super smoothly from just like how Frank Kern does it. So the first copy I have for you is you don't need to be amazing writer the key to converting in getting people to renew your copying buying becoming a lead is actually answering What issue someone may have when on your landing or potentially buying, you answer those objections. A good example of this is you can use survey monkey hot, whatever you want type farm to survey people on your page, find out what issues they have an integrate those within your copy answered, their objections to suck at writing more conversions. All right number two. So when I'm writing I like using sentiment analysis tool, so you can just sent him an analysis, but put him whatever copy you have whether it's a headline or maybe it's Longer form thing, and you just dump it in there and basically score how positive or negative your content is an in general. If I'm trying to write an ad I wanted to be generally more positive. I. Don't like to induce too much fear. Yes. Fear is certainly one emotion you can tap into, but the Jenner I tried to look for positivity. So just go sentiment analysis tool. The third copy hacked that I have for you is all about showing the right copy at the right time. So for example, you have a Webinar may have copied that convinces people to watch your Webinar. If someone doesn't attend your women but registered you wanNA email him copies about the missing the Webinar. In the next, they can go and watch the Webinar if they watch the Webinar ended in by you can have copy answering. Answering objections on why most people don't buy and results would get the by your art service. So figure out what copy you need a in each place to maximize your conversions and have it there. It's not about how smooth you're right. It's about answering objections at the right time in the right place. Number four is create a swipe file. What I mean by that. If you are scrolling through Instagram, you're scrolling through facebook and. And you see in that stops you that is known as a pattern interrupt. So what you should do there is if you actually like the ad and if you think you can draw some inspiration from it, save it, you can save these ads, put him into a collection, and then from there, the beauty of that is you can refer back to these ads, and then you can draw without having to create something from. From scratch, if you see headlines that you like put him into a swipe file, you WANNA create a entire swipe folder where you just pull inspiration from and you don't necessarily need to try to reinvent the wheel here. You can go swipe dot co to try to pull more inspiration. They have great long-form landing pages and sales letters in there. Just don't try to do everything on your own draw from lean on other people. People right stat under shoulders, and you're going to be fine as Ogilby said, and this gets into number five. As we said, eighty cents of the dollar spot on the headline. So what I want you to do is come up with multiple headline variations, fair copy, and you want to try to figure out which headline resonates the most deal customer. You can either upload look like audiences Melissa onto facebook and run ads with. Different. Different headline variations see which one gets the most cooks. All right. Number six for me would be using the framework from breakthrough advertising. So breakthrough advertising still think it's a really great book and you can get it for about one hundred, twenty, five bucks now, I google it, and so here's the framework, the life cycle or from someone going from the top to the bottom when people interact with you, a customer interacts with you. You is usually start unaware, and then they become probably wear. Then they become aware of a solution than your solution, and then you can make an offer to them. So think about that, you can use DA right awareness, interest, decision action, kind of similar, but unaware problem where solution where your solution, and then you give him off i. that is basically how you take from top to bottom when you're trying to actually get the. The convert this framework actually provides to go in with a video can go in with a sales letter can go within a long form. Add. It works really well,
with Isaac Morehouse founder of Praxis and Crash - burst 02
"And today I am here with Isaac Morehouse who is the founder of praxis and also crash dot co a welcome Isaac. Thank you so much for joining me today. Absolutely. It's great to be here. So, I have been I, guess following your excellent work in the world for several years and I am so inspired by what you say your mission in life is your purpose, which is the relentless pursuit of freedom. And so. As I watched. Some of your videos you talked about how you started early in your career really teaching principles of freedom to young people. But where you are today is rather than just share ideas. You really giving people a taste of freedom so they won't settle for anything less. So yeah. That's exactly a good way to to frame it out Because I'm a big ideas person and obviously freedom is it's an idea but it's it's really a lived experience. It's a feeling you have and I. I spent a lot of years. Trying to through just argumentation and education. Trying to expand the scope of freedom after myself and for others you know trying to argue for freer government policy is in, you know people that took to make choices to make themselves more free in their lives and. I. Found that it's really hard to envision. What you have to know what could be you have to have a bit of a taste of it in order to be motivated enough to make a change. So there's my favorite economists Ludwig von me says, there's three preconditions to human action. One is dissatisfaction with the status quo to is vision of something better, and three is a belief in the ability to get there and I find that whether you're talking about education, which is a space I've been in a lot or just any other career government, any areas of life it's not that hard for people to feel dissatisfaction discomfort with where they are. Of Vision of something better is a little harder, it's a little harder to be and I know that there is a superior version of my life over here and then I think the hardest is a belief in the ability to get there even if you have that that vision of something that might be better and so. I thought I've been I've been basically trying to convince people that the status quo. Socks, and to a lesser degree that there is a superior vision of life over here. But if they don't have that belief in the ability to get their nothing's going to happen. So if you just tell somebody you know, for example, the public school system is Scott all these terrible incentive. There's always reasons that it's bad. They'll shake their head and you can convince them pretty quickly and then if you say you know. homeschooling and run schooling. You know Sudbury model school or some other alternative is this better vision they'll. They might come along with you on that as well, and then they'll kind of walk away and say, so what because they don't know how to get from here to there and so I just I had this realization that. If you start with hey, her something for you give it a try. And if it makes your life back and it makes you more free, you'll want more of it. You don't even need to be intellectually convinced at all. You just choose to live that way without any argument required. And that's kind of to me entrepreneurship, it's creating the alternatives creating kind of world you wanna live in instead of just complaining about what's wrong with the world today so that it took me a lot longer than I wish it did not to go to that place where I realized all of his energy I had was better spent creating new experiences for people. Then merely it doesn't mean I don't WanNa talk about ideas, but then merely talking about the ideas. That makes such good sense to me. You know as I unschooled and allowed my daughter's to self direct their education. So many people said, wow, you're so brave to do that and it looked so risky and. Your tenable to them, and then I would hear them all these. MOMS August saying Oh, I hope it gets a good teacher and I hope they're not bullied because they were asked year. To me they were. Spinning the Roulette Wheel on that one. But so so as you have been able to give you know hundreds of young people, the experience of freedom. That's one thing I'm so excited to talk about today because. Practices and crash are such. Amazing. I'M NOT GONNA say a ballot alternative because I think it's really the most risk-free path into adulthood that I see you know rather than getting tens of thousands of dollars of debt and hope you can get a job on the end of that. So could you tell us a little bit about your path in creating practice and then how out of that you spun crash? Yes. Absolutely. It's funny. I. Just WanNa quickly comment on you said it's. It's risk-free at it's it's really funny I think about this law because. In the kind of. Financial sense or sort of pragmatic sense. Practice in particular is very, very low risk I mean if you get into the program and you do it like pretty much everybody gets a job after the program and the program pays for itself. So the net cost zero. So it's like a very low risk, but it's not risk free at all. In the terms of the price that you pay socially.
E-commerce Is Changing. Heres How to Prepare
"Welcome to another episode of Marketing School I'm Neil, Patel and two and today we're GONNA discuss e commerce changing. Here's how to prepare. All, right I wasn't prepared to do this intro. To do the episode is so that's what's important. So ecommerce changing as a matter of fact shop advice dog is going through the roof right now. WanNa. Talk about comparing a lot of people right now. We have a guy on the growth accelerator do he's brushing it with his vice store, so if you're just starting out, I would. there's more bands, but there's for beginners to do. I'll just get started. Go shop fibers. Basic starting point I. Yeah and the thing with ECOMMERCE isn't Amazon right now? Like everyday is like black Friday or is that shop if I? was saying like everyday day is like Black Friday shocked by? It's just ridiculous. The big thing with ecommerce right now is you would have a lot a big set. It's an ECOMMERCE Amazons of the world selling everything, but what's doing really well right now is people to selling one product, and that's it may have your up sells down cells, but just like a one product e commerce store. You know I know someone who sells insoles for high heels and she's like yeah, I'll Outta high heel. Shoes are uncomfortable. She created better insoles for high heels and I think she's doing around like two hundred, thirty, two hundred forty thousand dollars a month in profit. Yeah I think so fashions coming back. What is fired luxury fashion? Not so much right? So I think what's important. There's link that I shared. If you Google, covid nineteen within I think you should be defined this. Basically, it's numbers around how ECOMMERCE is performing right also co Van Dyke Jane. Within DOT CO and have been for the retail sales, so you can see where trends are right now and what I would say is. If you're E congress in terms of how to prepare, what would you say? People need to do Neil for people that are a little more established right now. The big thing is make sure that you have your inventory. I think if you don't have a good supply chain and you don't have a ton of inventory going. You could end up. Getting screwed the other big thing with ECOMMERCE. If you're trying to adapt your goal is you're trying to maintain right, or is it to grow grow? The other thing that I would do is if you're ECOMMERCE is spend a lot of money on conversion optimization. There's way too many people that are spending time trying to figure out a new AD channels figuring out new creatives instead just focusing on. Hey, how do I maximize conversion by my downfalls might funnels, so I can scale from one hundred to two hundred three hundred. Because if you don't have that, funnel right over time. It's already proven you. You know other than co bid that adds continually rise, even during a recession I think covered was a rare circumstance because you had a lot of people had a shutdown, because business couldn't have people but I would really focus on commercial optimization, because it's pretty much guarantee just like taxes that Google ads on facebook. ADS ARE GONNA, go up a year from now and getting more expensive three years from now even more expensive five years from now. Yep any related to emerge. Read. Optimization is talking on my your funnel to so in the last episode talk about having a one time offer or or bump on her pages, so the most important thing I think at least to me or one of those things is making sure your supply chain lockdown amateur. It does matter how much you scale your ads, but as you have that lockdown, you're driving people. They by the. Thank you. Page you another offer right there and then. Maybe there was another offer right after again. Cleveland's doesn't really good with this, but I think. Think a lot of people in the e-commerce world. You're not taking as much advantage as they could be. The say to is so I. Remember I bought a bustle records just to cut up. You know, be safe if back, wait, but silver coins They're actually Tori. If you're out of inventory, they actually do. Would you like the texture lower back? We have inventory yet, so I thought that was really Nice I'm pretty sure there's a fly out. I appreciate it must be on platforms must also that was helpful and came back and it was a big burden. Yeah and then the other thing, too is think subscriptions ECOMMERCE. It's been around there for a long time, but a lot of products that you sell. People constantly need when I get him to subscribing to the Senate products so ECOMMERCE business and turn it into subscription. Kind of like a Chewy I think to offer subscriptions and even Amazon does as well versus just selling people something one off especially if they continue need your product like bursts bursts offers really amazing fos I don't know if you use the Eric. It's legit. Do like you just gotta by the birth squash. Ten dollars, but don't buy from their website because they make you subscribe to school by from Amazon. Faster shipping to? are going to try. It aren't Ya. It's like ten bucks by. Way Birth the brush. No, they have lost to be U. R. S. T.. A.. You are at the. They know you're big on glossing lake me, trust me, it's best loss. I've ever tried all right. I will do that the only thing I'll add I have the retail polls thing. But, yeah, looking at Omni Channel e commerce is continuing like when I hit. The numbers were flat now everything's going up into the right so things. Spends cutting back consumer confidence something about so yes, you want to capitalize on it, and it's always good look at. The other thing Neil night light look. Every now and then is looking at railroad traffic meeting. How often are goods being transported least around the United States that would we're kind of confidence is as well
"dot co" Discussed on ProductivityCast
"To kind of treat. Everybody with this interview because we think it's. It's going to be fun interesting conversation regarding entrepreneurial. Productivity Welcome to the James Thank you very much for having me guys. Yeah, pleasure to be absolutely so tell us a little bit about your your entrepreneurial journey here because it's very interesting to hear that you have this company. Radio DOT CO that helps people create radio stations, basically online, and then this podcasting platform. Will what got you into this? And what led you to here? So what I was sort of sixteen seventeen, I was growing up on soda. FISHY SCHOOL I won't hit to originally. I was looking at. She got into radio. Talent a DJ at I used to always love music. I used to love listening to radio growing up recording myself on cassette tape plagued by kettles up of stuff like Not Kids stuff, right? And you know it when it gets to about eighteen years old I decided not to go down that route as a career, but instead I was letting how to build websites in a bit about the tech industry. This was back in two thousand and five thousand six, then went off to university adds. Agree business which was robbed the bank actually involved in radio destroy our group grow business, supplying services streaming media.
How to 10x Your Headline Success Rate
"To another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about how to ten x your headline success rate. So what was a quote from David? Ogilvy Neil I don't know what the quote in need of your dollar is spent on the headline there. You go so you gotta right good headlines. And by the way when we do these podcasts episodes. What will happen is myself. My team will put it a bunch of ideas and Neil later on his ideas as well. But the key thing as we're working on writing great headlines We think headlines that you're going to click and that's worked out well for us right but I think we want to give you some practical tips on what you can do with being consistent with your headline and one of the things. I love doing what it comes. The headline writing is I love making swipe files. What does that mean so facebook? I might find an ad that catches my attention. Al-samet in facebook you could actually save it and save it to collection minds called ads that. I like instagram. Save it adds that I like. I'm just screen shotting and I'm finding the things that stopped me in my tracks and what I'm trying to do there is. I'm trying to take the template of what they have. So maybe the headline is five simple ways to grow your instagram to a billion followers. Or something like that right. That's a template and then you can take that template modified to whatever you're offering but the whole idea here is you have a Swipe Library of ads or headlines that I've stopped in your tracks. And here's your trying to modify a template there and then you're trying to test these different headlines. That's an easy way to go about doing so. Eric when we started this podcast than the David Ogilvy s for you guys were listening and it's somewhat similar real numbers it at ten people read your headline but only two out of ten will read the rest of your content in other words if your headline is appealing. You're going to get way more people reading your content. Most people don't hence most people stop once. Read the headline. They don't continue going forward. The biggest thing that I like doing see most people wanting headlines I think of keywords when it comes to Seo or they think about Click Bay Alec evoking Yossi because vocal curiosity. I don't really consider that Click Bay. It's more so it gets people really engaged and hooked and it keeps the follow through so more people read your content or take action. We your landing page potential even buy from you so when I mean by evoking curiosity. Let's have an article on the benefits of green tea. I may end up putting like the seven benefits of green tea number. Six will shock. You and I'll put number six will shock you in parentheses right and I would only use that if number six is really amazing and most people don't know about it and it truly does benefit them because if it doesn't and it's not that great then you're just using click bait and I find out everything that I've done when it comes to. Evoking curiosity has generated the most amount of clicks and the most Monday engagement than anything else. The hardest part is figuring out where people are super curious that you know the one engaged in read cool so I'm going to add onto a swipe library. I was talking about earlier. So if you guys want some sites that you can go to look at as and create your Swipe Library in go to swipe dot. Co that includes a lot of long form sales letters old school stuff to facebook library. That's free to use you. Check out what's going on there at beats that's a d. At there's a free version of it or a free trial. I believe we can see from Google display ads and in Land Dash Book Dot Com. You can see different landing pages so you want to start building at Swipe Library right now and then to point you. WanNa be evoking. Curiosity depends on the space that you're especially to be people like numbers people proprietary case studies that you can share so just keep that in mind as well. The other thing that you want to do with your headlines to is when you ride them go to five or six people and try to get their attention one of the best strategies that I've seen someone do. This was John. Moreau and I'm probably butchering his last name. But what John used to do is go to group of drunk people and read off his headlines. The one that got their engagement and strike the conversation up and they wanted to continue talking. That's the one that he knew was a winner. It's a little bit out there to do that. Strategy is a little bit of work but it's a smart approach because if you're going into room people who don't want to pay attention to you and you can say something that grabs their attention. You're onto something
"dot co" Discussed on EGO NetCast
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"dot co" Discussed on EGO NetCast
"I really like so icky pop the DJ's on six music in the UK whenever plays whenever he does a show on six music guarantee to check out a most of the office that he's talking about. Because I went ahead of them okay. That's interesting that you have that Any other country. I mean the Gipper. Kinda music you like and I'm for free radar and I find it for that and here. We had stay tuned radio. And now it's you have commercial radio. I'm all for it. But he'd have been become pretty blend. I mean if the minority wants to listen to. I'm all fine with but I don't listen to it. So when you have to find ways like personal recommendation but there you had apple search and also the allegory. So I got suggested by because I like electronic in on Games nights but I've interviewed on my show and that was funny and how we reached out and then we became friends on facebook and then we had to podcast episode and I watched varying concert so but as I said sometimes it could be hit me. Sollozzo figures back in the day it was you went to record store and and the went through vinyl and somebody behind the disk. Gave you a recommendation? But I'm on say all things are good in that way warm. Yeah and I think it's hard for algorithms to unite. Multiple water is about something that you know they like which is why I kind of old school recommendation still works. I agree with you that it's fascinating to see what what will happen in the future. So any future plans for podcast See You and also if you want you can talk about And hear about the radio fingers because I like to listen to radio I listen to the radio station called read you Happy Happy Music Radio or radio. Dismiss Sukh and it's a guy who collects seventy eight rounds or how bullet the older and stone not vinyl. But yeah the big play. Music from if Twenties and thirties too.
"dot co" Discussed on EGO NetCast
"Else. I've haven't talked about TV at retro other Beverage Music Direction. I during A. Yeah I like I like a chocolate Chai tea. I tend to have a chocolate. T. In the evenings you gotta kind of chocolate hit but it's not to a highly caffeinated to stimulating. Do they have any special blend in mentioned because I know about Yorkshire Tea Visa Yorkshire Goals. That's yeah yeah. It's your goal visit. You have some similar about the Manchester. I you know I think Leagues is probably Manchester. Sounds like it sounds like it's a Lancashire I think Tetley's but I'd like if I'm drinking stunned. The the ball. I drink yoga gold. Because he's really good. I think it's a blend of Axum an an Y- breakfast tea. By figures the asam they ought to it that gives it kind of richness and very heavy it when we talk about interest how to I mean we have talked to in a way? It's not a problem but how to find other podcasts. And your interest in song and it was also when they reached out is pumping up and use of his called. Good Post I think is.
"dot co" Discussed on EGO NetCast
"It's great content and it's worth something right to put like some ads not related. That could it could work but it could be also that the listeners. Don't really care right exactly this. Is I think why listeners take action on podcast office is because it's from the heist family. You start injecting stuff into podcast is not gonNA work. It's not way previously In United where appalled casting probably work even last Because with a podcast. You're actively choosing to listen to it. Even though you're listening to in the past I was with the radio those public just going on in the background. Moderate PHENOMENA SAYS JACKSON'S RADIO STREET INJECTING. It into a so. I've chosen to sit down for half an hour and listen to this thing or an hour to listen to this thing to then inject something irrelevant. It doesn't feel like a very good user experience and I think it turns people off so I think companies that attempt to do the Azaz solution to generate revenue. A public in the world secretly fail and I think Himalayan Israeli interesting actually and I think they unite the mock in Asia that if people follow willing to pay subscriptions content in Asia than they are in the West Wells. So I think that's something to look at Rayleigh those models Mall FOR THE PLATFORM. Side of things will probably focus more on building tools. That will help. Everyone in the people on the biggest podcasts carrying and then on the production side of things will probably do a set amount of podcasts deduction with big. Lebron's and as I said Lyceum Vitesse Himalayas Platform. You could say but they are focused on CA- academian educational and schools and so on and for teachers. And I think that's an interesting approach. Also I ended. Having Harry's the future of knowledge is learning and at times like this when we are consuming on distance and long distance. Then when when we won't when we have time that's it could be an interesting thing but again it's how you and then maybe you have some about how should they so called market than how should they educate about the service because I take it for granted but not everyone not all moms out there. Don't don't yeah. That's that's true. I think. Actually in the First Instance. That probably do quite well because you've kind of already announced today. Rarely they've got a niche that they focused on his around education so they know who that is they know who that audiences and they know specifically what kind of constant need to bring gone. I'm what kind of listeners and they need to bring on in order to make the marketplace element work in what I'm doing so I always think niches work while if you know you know going about to was saying galea if you know who your customer is you can end up providing a much solution for themselves interesting. They like call in Tokyo calling in the podcast highest Nice Guy and I. What he's done is really really interesting. So whilst we've been so building the content strategy on building the audience radio DOT com. I was always aware of the podcast host and I was always looking at Thinking that's really good point. We are GonNa Paul Lay Radio content strategies into podcasting. Those kind of obvious that we were going be doing not so it was interesting to see Colin doing because he had like a couple of years had stopped on quite law of people. Actually and really if you're looking solid content around podcasting and adviser on costing poker sized one of the best places you can absolutely go tape and I think by knowing his customers in the his us as well I think Israeli interested in the Collins Canal Lawrenson of a podcast host What he's done is he's fell a tool that he feels public services a gap in the market for the types of uses. He's bringing him for his content strategy on then similarly he's actually built a tool not readily available. Elsewhere is definitely the kind of thing that I would use. That is absolutely US three. If I was going to do my thing and try and get some one hundred per service that I would just puck out of the myriad of ways that you could do pay for Jed. That appeals to me straight away a compelling sale sales pitch. I is a compelling reason to use fraud and I. I don't know that you don't end up pet solutions that that well-defined unless you really know you're making things full you and I mean he was. When we had the conversation it was he will very open when dumbing in Helmand clients customers and people who have started in the Hallway. Wanted to keep them so to speak and I WANNA included. But I mean I'm opening it cost compared to buy a program official but then it cost lots of more from At once but over time this will cost more. You could say but it's evaluate before my time and I could use it so it definitely for me and I have introduced it to clients also And I am. That's what I think we should win support And he has to base in order to new inventions. Innovations will come. Do you need to get the about the kind of support also and it's interesting because we have seen lots of services coming goals that are so-called free or very technical or maybe not ready yet but I am all for to also because you never know what will would work and it's funny would come in one of your features on podcasts. Dot Co coming to transcript and the episode that I did call in. It was for about half an hour Written I will update the show notes later on and then to become very late and I said I maybe I should do it. But you do by hand or should I use the service and will my listeners. Pay For if I used like a transcript described service. I don't think so when I use blog. Talk Radio IT COSTED. I think one or two dollars per minute and we have talked for five minutes. You could calculate what that will cost. Us expensive very expensive. Somebody pay for it. Even if it's worth it I don't think it's sad but when I search on Vanessa On on different service and ended up on Rib Anna Applied for becoming like a referral program. Because I wanted to test it and attested and I paid twenty four bucks for that and I don't think people will pay me for Vet Service but I wanted to test it and the result was wow astonished. I have to change a bit because we joked about Collins Scottish on kind of excellent and Sam I mean technical terms and so on but it was very spot dome and it was a nice and then he also search engine optimization. You could say it's it's good long post and now would go gillanders and also apple podcasts. Have his touch function. And you have these Startup in Sweden called wall ears. They could now listen a search for what you're saying so now I'm saying only years the way will find them themselves. So Ching on them so we will see more of these things that it will be related to what you're saying the content and powerful but then that was interesting lyceum dot FM. Lots of great podcasts. Out there in academic world. But I don't know about and they have great newsletters and so on and then I found the article about transcript and they had to be standpoint but that should be taken for granted but for people with certain needs or or they want to read at the same time. I've listened that that's good to have but on louder hand it's who should pay for it and the time full report caused it to make it right so Harrison. But you have a service. It's included in your. Could you tell a bit about that in your package? That right yeah so we tap into an API so we essentially used someone else's like they've developed the guy the I and the intelligence around that and we just take the podcast episode or the Polka step. Aside to them they rendered the transcript island. Shoot the text back to wells. We rented it out in the browser for the use. It and it's you know it's fairly accurate but like the finger about transcripts because we do like on on the client production side and stuff and we provide transcripts because it's kind of easier for us because will produce a polk for client and then we'll run it for transcripts software. We'll get the trump scripts from the transcript will do quite a few of things. Extract social quotes will so of used the transcript to pick out a highlight to make the audio grams will use to pick out the highlights to make any social videos that go alongside it so we actually got a lot of them will also provide it to the climate and say. This is the edited transcript. You can then use the blow priced so we find it as a company incredibly useful and I think most pope constantly finding new slow. 'cause you know there's a lot of different ways that it can provide value? I think the thing about transcripts they do end up being very time consuming. Which is something often overlook and until we started doing it for clients. I don't think we considered how time consuming actually is to do them and do the well because obviously his bits this copy. How but then you need to go through Fine Tooth and sort of an additive. Basically you a few hours to get transcript transcribed and Noah give you a curveball here because I have a co host. We talk about How to be productive and drinking tea at the same time? So it's calling Swedish productivity t to ease at fan sites made up word. It'd be joke playing with words on productivity and T. and there we tested teas from a notebook manufacturer in Berlin Wall Building Notebook. He got very he he we have into him on our international shows and he used that on his about page and I got so glad to see their hose guests on our show have it on their own site explaining what they are doing on this show. We are talking in Swedish with reviewing because he has started with. T. also it goes well with no taking high-quality from Japan. But he's interested to to learn what we are saying because we are talking Swedish of course in German and Swedish I. I could read a German Texans on. I've studied German and it has. It has similarities. But it could be hard for him to understand the Swedish but then I was thinking. Okay I will go through our report. Podcast episode again and write down as summary notes. But then I got like this fix idea. I want to see if it's any service out that and now I don't remember the name of it. But I search for Google like transcribing from Swedish to German or Swedish to English podcast episode and got all kinds of hits and then service but really doing that but when I got a reply and said it could cost a bit. I don't know I don't think barley notebook paver because I want to do it as a service but on vowed round. It would be nice to do that. So do you have any? They said that they could do it in any simpler way. I I still. I don't know what it will end up in. I don't have a budget for that but I wanted to see because this riffing that will find in the future thing with artistic. How did they ended Intelligence and yet would kind of things. the feature film. That'd be really interesting. Actually I hadn't really contemplated Vai Is will definitely see growth foreign language Polka so we were talking in the Green Room. I I grew up in Spain so I my Spanish is fluid. There's a lot of Spanish speakers out there. One word phrase owner service per for one year. That's five does.
"dot co" Discussed on EGO NetCast
"To it's just it's just a show it's just the annex experience and similarly. It doesn't really matter where it happens. You know like a large percentage of I've launched percentage of podcast. Listening actually happens on Youtube. I'm reading your mind. I mean I have a Gwinnett cost fangs. Lipson is Like a destination is automatically when I uploaded publish it. It will be on my youtube channel. I know many people are like watching my podcast artwork and listen to it but still add it could be searchable. I could add the linked to my podcast and so on and and I have some subscribers. Fatou so you you should be ever are so I mean that's got some interesting to see but we talk your longtime of off that because the world here in Sweden is pulled radio and we'd to de- depending on account but P. O. D. D. radio. That's the official word for park. Also I've registered the two main padre radio DOT ORG but the common name is pod or Paul Dehn or podcast and but a said you could listen to podcast on like like you can listen to in real time or as we say time shifted. But then we have here. I don't know how it is in England but you have regular radio stations here like public ratings on and they create the protocols but in a way it's radio program they all changes. Yeah and I. IT'S K. If you could subscribe to it ours s and you could do it forever. But some of the radio shows episodes. They're disappearing And the best I think could be. Yeah it's how you get to be doesn't it? Yeah yeah it does. I think that's it like I think generally terminology for fangs is so confusing. I think this is the case with podcast. Definitely water water thing is what show is. I think those confused people. I think that's similar to you know did the similarity that is like online events. So you have webinars you have meet ups. You have presentations. You have keynotes. You have summit. She have like a million from words. the one fig which is an event of some description ultimately. Yeah so. That's why in a way I mean I I like the word. Podcastone on your podcast. Dot Co Great Year L. and May name and the net cost I like also because then people could wreck debate. Okay Internet I know but what's caused and that's coming from was broadcast. I mean you want to have broad spread or reach but podcast could be very narrow. That's what I like about the also the it's a mix of different words into one again. This is a real. I don't really think about it or because now you could like for example and talk to him green remorse over that spotify have got the great I mean spot the spot on the list now and especially for android users like number. It's now the second clock and that's another new word pod catcher or cost application an author apple podcast and so and that's mainly for music but then they created this player. But you could play postals on now. We are pushing very much it and so you. I listened to. Yeah sorry go on moth so so they will promote it similar to the duly music artists that you could get recommendations you could get least you could have a profile of the pod coster but you know the player and I like it in in a way but the first one we created it. You couldn't do a quick speed or boost or something like that because you don't do that with music right you do it on regular speed but podcast if I talk slowly then if somebody wants to speed it up. They could do that. Trump Lamont one of my favorite podcasts. catch your. App IS OVER COST. Do know that one yeah. He has the distribution drive touch. Yeah yeah because it's a great service. Immoral key wants to do his thing and he wanted to create his application. And there you have the boost. Also you have False speed or so it. It sound in a good way so and it's up to listeners so if they will think our conversation is to maybe too dry or too slow they could speed it up. I mean I'm all for it. Yeah let's say I think you know about what you say before you got. Byu listeners. I I knew all side got to give them what they want. Alternate live Hawaiisale. Just Chew Now. I think I have cast actually. Yeah we do distribution advocates. I think that one of the services that pulls from apple so they pulled from blue. Almost he's saying that publicly he's all for. He is an apple event in a way but he's also could give constructive criticism. He a only do that. That it is for like distributing because we have talked about that also without math to joke in mention any names but they are deployed play out there market players that fiddle with or assess feed a bit and maybe they are not so open with it. I'm all for it if you read the fine print so on and I mean releasing this don't get home by it but yeah it could be a difficult situation but again with the market will take care of this. I agree I mean by nature. Podcasts arrived and so I think of all of the kind of free play as a trying to control the market apple. Podcasts and spotify I think the players that tried to shut it down to control the advertising the ones that will potentially lose out long term. But who knows. It's you know like I said it is a wild west and anything could ultimately happen as long as sorry gone. Continue as long as he pulled united as long as podcast Geico of any advertising revenue that platforms generating off the back of your content. I think now it's okay. It's only when people taking assets that other people that creating injecting onto them and then not giving them a car which is really. This is the whole fundamental problem with shootings business model Because basically pulled in the RADII streams they tonight that out at the front survey but then that doesn't necessarily cover all the licensing issue side at on dependencies the benefit for tune. In because the stations themselves don't get any cut from revenue. I know as US good to know because I think sweeping food tune in also I've added that the various Like manually I think in a way. Yeah but yeah I suppose outcasts. Yeah if you don't have a dedicated scale fee up podcast it If it's on chewed in a will play your podcast. The we'll see and full direct good because I have had handed over my twitter name. Lyceum to Sacree Davis of Himalaya premium content often. I podcast APP and also working. We'd very interesting protocol LYCEUM DOT FM. That's educational podcast. So he reached talked talked about my twitter name. He was interested in that. And when we had the discussion and I when I handed over and the names I might weaken an handling lyceum portals and theropod is also a name or nickname for the school of Athens in in Greece. Aristotle's school so and then I got curious to test their application. So I've done that also and I have to some of my friends and listeners. In some said that while I like that very much I won't use that because I mean ever listeners could vary how say what they want to to have and what kind of features on. It's good but we should know that the beak play you saw apple podcast and now spotify and we'll waking for every day on Google. Podcast will really enter the market and then every android phone will have it on like standard. What do you predict them? Will we see a boom in podcast consumption van? Because I mean it's more android phones out there than than iphone. Yeah GINA THE PHRASE DOT COM. Have you heard that phrase before note? So mom was coined in relation to facebook. Why things are so ubiquitous. That even your mum knows what it is or your mom is an American phrase it instead of Dot Com may stop mom so yeah. I think once Google so of Into the market. You say we will see kind of thought Momma Explosion in house my mom you preparing them own. Put costs Co Well I mean So of Strategy moving forward is you know we. We are a podcast. I think we've got kind of interesting ideas around autumn. Why we're going to be taking that we've also just on the production side of things. We just signed an exclusive deal with Nations produce all of that podcasts. For them in their office Probably GonNa be kind of ramping up some of that content production side of stuff. That's a trend. But we see how. How would you boom doing right now? With what's won over I service I used and they saw child since on. But the TAB lots of I mean and now they merged we do or we'll and the not kind of inflated and then for of Nick Candy. Who's a huge property developer in the UK evasively islands the vast majority of the publicly traded shares? I Haley he comes money into it. Basically I think that so heavily leveraged with debt that they could probably papa anytime but then they will always be an asset so we will always continue in some form of are over because it's got so big and fat makes sense and as I said I mean you. You don't have been a guaranteed success even if your idea or services good because I like that. We talked about at in the Green Room about anger. I think that's a great start jess for a beginning Arizon- but said read the fine print. Would you boo in what was called I inventor? Would you be most so easy to start and I liked the feeling of about you. You could follow unders and you could comment. But then it started getting bigger bigger and they wanted to. Yeah I wanted to have these deals with others. Yeah and then. We've got this push that they had to PERCENT FIGURES OF INK AUDIO. Bouma kind of in the same market as a And I think even audible Lavigne this kind of market on spotify a slow. They trying to take this market. Shawwa that old basically looking to lock in exclusivity to that platform. I'm Himalayas. And not him. Last survey Luminary the American people are trying to do it from the side effects as well right. Yeah and they have to think about that but I mean he. Malaria is in a way that. And that's why I'm testing but more like a test but also without as the ambassador LYCEUM DOT FM. I won't deceive. That could work. And we've talked about that. Also you have that on your site but if you have a certain number you could help them with sponsorship at on and most of podcasts. There don't have that number now. We got maybe want to support it with a special content as on. I'm all for it but the big players are for the big podcast hosts that are known from TV radio or veil celebrities. And that's all fine but I think it's a we have space for others. Also now in custody he may at Lyceum. Fm Too. If you want to support my work. Because I am having cost in order to podcasts Hopi but also I have the clients and so on so so that's fine but then you could support a give a symbolic dollar per month is on but not so people taking this for granted right and all okay but I I mean I have clients that do great research on guests. They take the time and the quality of content compared to yeah. You could competitive. What whatever we'd regret radio. Tv Or.
"dot co" Discussed on EGO NetCast
"Because ultimately a lot of people on the Internet. They have a query. You provide them with some sort of healthful answer to that query and you try and funnel them into the product if it's if it's the solution that looking fall so it works really well for that and you know like say on radio DOT COM for example the set and such times that will be on where we've got like probably all five of the top five links So thoughts incredibly profitable with make we kind of decided to take a different approach in the is not necessarily a service that needs to be content. Heavy the most valuable thing about is a product I guess is allowing people to make those connections so we decided to take a different approach. Not Chilly Around reached you know like I said violate ten so we would just go onto Langton search for people that we looked interesting might be interested in and then we try and reach out to them in a way. Why Direct. Invite to create an account all alternatively some of useful information that they might them find specifically useful so so recently since this kind of holy cow things started happening. We've been sending remote guide outside people which saw talks about how you intake you'll get your podcast and recorded remotely because of this kind of current on. I like that guidance and vet I will. I will do a comment. I did that on twitter because there. You had not missed but you have great to spare but the one that I'm using in veteran doing now is ringer and I couldn't see that listed so that you could do and and yet bringing and that's good because I mean lots of The guides and so on after some time I mean they. They need to get updated. But that's good for concentration because then your site will be fresh side like that guide and one would. We talked about in. The Green Room is Colin Gray of Allah. And and he has great post and guides. For everything microphones steel. What not and. He's also talk about his services but also offers. I think that's a good way of doing it. May How? How have this outreach program? Because it's a it's not a cold call or code message but you reach out. I mean I have heard about podcast. Don't see you before. I think maybe stumbled on you when I've done searches but have you had good response on that. Yeah so we launched around two months ago now and we've got around two and a half thousand people using the pot full. I'm we've sparked about two and a half thousand conversations as well so it is going quite. Well it's been really interesting for me because typically I'm used to having a website with loads and loads of pages in and with matchmaker we've literally got one pages. The London Page. So it's been a very different approach rows but yeah it seems to be working seems to be kind of moving in the right direction and it takes time as I said I signed up. I mean right before we started and it was a quick process as I. I enjoyed that then I did I. S A like a guest. I like to have guest on my podcast but I haven't been guests on so many products in a way. Maybe I should think about more about that in the future But then how would you describe your salad for what should I say is a very short and sweet potato? You should have me as a guest. Because I'm a contrarian think differently regarding marketing and zone as I said I'm not maybe an expert but I've found my way through blogging. Since two thousand and two podcasts incident. Two thousand six. I have some kind of guidance would philosophy in me so maybe I could be an interesting guests fair. I don't I don't know maybe but I already signed up for but I want to have guests and already. I've got a person that contact me here right before we started recording so I will talk to him and we'll see because I'm very to have guests on my podcast. Then we could talk about. Maybe you don't see them as a competitor uh In the Green Room. It's a big market here and lots of space for lots of organizations companies and so on love. Have you used or have you heard about podcasting gifts dot com yes. I've used it but I have heard of actually and I've spoken to the founder Assad Service on Lake so yeah so I'm aware of that and I think Paul Chaser. If you're aware of that thank you say yes. So they've been working on similar. Say this as well. I'm like I said I I think ultimately competition is a good thing personally. I think it's agreed i. It's it's a good thing to know who your customers Focus on trading the experience. They want Not Really Worry. About what other businesses if doing. Yep The because I had an interesting experience we put causing guests because I wanted to. I mean I've been impulse for long time but I am very open. Would we'd my clients and stone. I could guide them how they should do a cost but I say that I have struggled with my own podcast. We'd say to do it on a regular basis because I served others on headwaters out of things going on but I haven't given up. I'm still continue with it `Bout give good advice how to do it on a on a regular basis so then I want to have more guests and I got like more than ten guests in in the pipeline and that was a good thing away but it was also. I mean how to schedule it. And so on and and to know when to put it in I've got almost overwhelming wellness. Where Australia interesting. Yeah but I I like this tested and then pod chaser very. I think still under wraps in a way because I feel out the long human you know survey and I say that too and a cold van later on to joke that okay. I'm all for data mining and SOM- but I I I did some sometimes funny comments on it Because they collecting data here that could be valuable for them and for people who want to match posters and guests. So I haven't seen anything there yet but I mean they are working. They want to create their database on. I like their service. Ev- idea very much but it will take time because you know. As we do the wrote to prepare plan blue record marketing podcasting production editing et Cetera et CETERA. And then it's a new round so to go on other sites and someone could be fine but I think it's a great initiative to to say to be like the almost like the movie database for posters but it will take time. Well I think I think I'm I'll be really interested to see how whether achieve thought. Because I do think that's kind of needed. And ultimately the industry itself is so early stage even though he's been going for a long time in the people at Yourself Paul casting for a very long time actually united but as a soul of widely recognized industry. I kinda feel like the last few years would of Audie I. What kind of web video walls maybe ten years ago where it was suddenly this big influx into online video? Everyone was creighton videos and uploading them A. Now you've got five million videos being watched every day on youtube five billion videos being washed up on Youtube and I think we're only at the beginnings of all of that with audio personally. So what kind of at that kind of early wild west phase? I think there's a lot of opportunity and everything's kind of up for grabs. Potentially the most important thing for me is like saying about competition and monopoly is the most important thing you can do is to focus on your users of what it is that. Yo uses guessing ounce of your service from the content marketing that we would doing around poke cosstalk. I we kind of realized that there was this gap people on the Cast of organization elements. You know that you were saying once you've got all of these Then suddenly there's more Tools and services that we can build within matchmaker to help people and we wouldn't have really realized we hadn't been doing the kind of type of content strategy and outreach we were doing on Polka stock and similarly we probably wouldn't have even build Polka dot co if we haven't overbuilt radio dot guy because we doing live radio streaming where suddenly getting them out down on demand audio as well so this stuff is you know obviously all connected and that's interesting As a how to say full directly The Green Room used Word Monopoly and according to my view monopolies only when we state is involved. So I mean it's always a potential to pop up and you competitor on services on and if the market will be free to to work then it will be a good way but then of course you have very strong how to say companies out there for example Apple Google. Now you could say we'll spotify and others but still it's market shares out very. Nobody's controlling it because they can't the thing is could be that is how. How do you use like the standard like the Horse's feed for example? I know that the the guys Royal Robe Greenlee and do what's his name in blueberry and they have talking about that on new media show. Maybe it's time for like a R s dot to dot or something like that because it's working but it's an old technology and we don't we take it for granted but as it is and I think someone someone public will come along and change. How are s works? I would imagine but lead. You say the nature of podcasts. I'm why they've become so ubiquitous is the fact that they are that you know. That apple traditionally Apple podcasts ran the up until the LACI yes. If you think of the word podcast you think of apple because they trade. The whole economy rarely talk Stan and the player Empire freeplay ipod when it was like. Whoa number I. That's why the name is so. I often talk about that story. That's why my podcast and wall. She's he's pulling my leg verbiage they would net cost. It's it's not established but it's like a home it tribute to LaPorte Miss LaPorte on tweet. Tv and he was one of the first ipod causes because when NASA said. I'm an apple fan boy but at said back in the day. But it's only we Our company with cooled. Something an ipod. So podcast there shouldn't call it like podcast. And then he said maybe we should come up with a new ordinance like net cost or something else. The in a way that's why FIDUCIA new customer was. Sorry yeah no no sorry. I didn't mean to interrupt you now. I think it's I think you're completely right. I think you're onto something that the May this is gonNA sound a little bit contradictory because our company name is podcast archive. A podcast is south. Isn't really important. It's actually is a show. It doesn't matter like this is probably coming from the kind of Radio Dot K. background as well is. It doesn't matter if a show is live streamed out specific time more if it's listen to on demand when the chooser when the user decides to listeners already.
"dot co" Discussed on EGO NetCast
"That wants to take that ban sermons online and broadcast. Salmon's so we have quite a lot of Stan based churches on the customer base. There an interesting lake. The Mike Consolo. And the isn't may is very much involved in that of ministry world and solve helping ministries get that radio stations in streams online as well as yeah just generally involved in helping ministries damn achieve that digital marketing goals. Okay so we spent I know is if not you but it's him. Yeah Yeah exactly you know funnily I a few years ago I would. I think I said I google search on some images because we're changing some links on site so I said to my name on Google images and an image that might consolo came up and I was made for a while and I was like looking thinking. Why do I look so different All told me a few seconds to realize I wasn't looking at myself and we are joking a bit about it but I do this because it's might the podcast name but also that I'm an advisory New media and you can't do so much about what's What the results. But you could at least reflect on it so when I take on Google the first page what. What's your actions or your thoughts about that. Is it like what you want or watch? Because we're gonNA talk about match Max gear. Fm Bit more later on. So I'm art and yet when we come back right yeah okay cool right so and about what? What's your reaction to the results with coming up on the first page? She's what you imagined. Or what you like about it. Or generally yeah. I don't I guess fig too much about how I'm perceived on live. Interestingly thoughts I obviously judge other people monnaie online presences so Quite interesting yeah. I mean I don't think there's anything that the I wouldn't be happy to be putting out is all stuff. I've obviously out onto public public facing sites limited you'll medium on twitter so generally. I'm probably quite happy with the results from your perspective. Interestingly what do you think about the results also you got? Yeah and then we'll come. I am ECE said I often don't do a lots of resources on before into. I want to have a conversation but I do visit. As an exercise get PEOP- other people listeners. To think about that then Reflect on it and maybe do some introspection and then they could contact me and talk about that. Because I I agree with you your view. I think you have a sound fought about it and thinking that you should be as your and then you meet people in different ways. I mean you present yourself and it's like I say your a facets that I'm I'm working my lost sight I've call it teapot media to present what I'm doing and then I said often a person an individual or have lots of different ways. You could look at it. And that's interesting because vessel how you do business with the people who you know like and trust but think about it okay. What's what's coming up on. How could we improve if we want something else popping up and we do content creation on shopping? It looks good. But then you can contact me through linked in. I got curious about matchmaker. And that's what we don't see so much about on on the first page but I know it's a new service so I did a search engine on duck duck go like good. Is this for privacy. And so on I will. I will do some additional. She's also because of the outer sort out there. But I mean the Google is the most common one of several linked in inferences discussions and forums. And then it was on instagram and then for something called more Soon and I incubates. It was a product Hunt also that we were talking about that so on doctor. Go Back Moore of about this match make gear FM. So is that anything else or chief marketing officer or crowds. That's.
"dot co" Discussed on EGO NetCast
"Welcome to e Goo Net ghost. I am not in Linda scope. I Mike. I'm Alton yet. What are we thinking about when it comes to dating scene and You have mentioned tinder and put costing what's vets relation so yes matchmaker. Fm is a new product that we've launched an outback Podcast is to help podcast guests make connections and the ad that was the distraught line is. It's like ten to podcast. It's interesting I I've never used but I know about the phenomenon Neva. I'm married so definitely never used it. And I'm tactical. Yeah that's interesting and that's how we got connected you reach on a link. Deny thank you listen mentioned match making dot FM. I got to be curious and medals if you could be on the show so then I did some as I do on this segment like the name of these particles Ego and ego surfing or eagles. Search on your name and Mike and Ben How do you pronounce Your Name Consumables? Yeah and now in the Green Room on Italian or is it a Sicilian actually. Yeah that's important. If you're down south to say that it's it's yeah it is. It is still a part of Italy. I think most Sicilian see themselves as distinct from the Italians. I found it from a war. Actually Yeah and the Norfolk League Newark. Also saying the same thing but reverse right report but I like we talked about that about three will talk about. I think so. Yes my favorite wines I. It's probably down there. We call it in. You say I want to say oh no no booth or a shoe or what you say or the end of Shoe what we call that the boot hail. Yeah but he'll yeah they're also in Sicily. They have very good. Do winds wherever grapes or something special? A I'm a fan of liquorice. Do like licorice. I do. I really liquor shops and and I'm not a wine connoisseur. But something we'd coming from that read. Unit has vs licorice or or that kind of often taste diabetes. But I like it yeah. I'm also a connoisseur of wine but yeah I do. I do what you mean. If I had to pick a wine I would say I like a slurry. I think which is a French great. I think my stepfather and my stepfather. My father in law is really into wines. So whenever we go that we always drink incredible wines and it's impossible to sleep incredible by wind as good as he buys Oversee knows to gap. That's doesn't so when I did Ben Social Your name Van Four thousand two hundred twenty results on Google. And is this a couple of images that changed around I mean Google now or some- sometimes and then linked in at your co Founder? Podcast DOT CO The one for Columbia Company ending their and event twitter videos facebook and then. But we'll talk a bit more about the matchmaker dot. Fm The product hunt that you have talked about your invention veteran your service and then I wonder about if six s but also heat result also six APPS is like a startup community website where I of created a profile on there quite a number of years ago I actually shows the item say try nine very often speech and then okay interesting. Yeah it's like it's like a startup of basically and then you reduce and then I could save at From straight up here As the free thinker. An eighty east at. Are you religious? No I'm not and I think I know it's going to come next. Yes so what's Best Solo so that might consolo isn't May.
How to Get a Job During Hard Times | Ep
"Or super committed to your success online. We've worked with them. To a special offer just remarking school listeners. All you have to do is go to dream. Host DOT COM slash marking school to learn more and get your website online today. Welcome to another episode of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about how to get a job during a hard time. So Neil do you WANNA give people recap of what at least United States unemployment has reached as of April third twenty twenty years. Sure so there's a bit less than seven million people that have just become unemployed and for the rest of the April by the time you listen to. This'll be towards the end of April. It looks like the unemployment rates are just going to get much much worse than this summer saying that in the United States alone there'll be more than ten percent unemployment rate which is thirty to forty percent. I heard Goldman Sachs a ten percent. I've heard some people say fifteen twenty percent I see the numbers ranging the problem with how they calculate unemployment is. It's not as simple as oh. You don't have a job like if you've been unemployed for over six months. They considered you not unemployed. They considered you. You Stop Looking. Which isn't accurate. Either right so it depends how they wanNA end counting you as unemployed or employed so actionable things in terms of what you can do during hard times right now. So what now better than ever like? I actually spoke to someone. That's that's freelancing right. Now it just depends on what you're doing maybe doing advertising. It's hard to say. Oh I'M GONNA go get clients right now but if you do want to get a job right now. They're a lot of people are still hiring and I will say that there's actually a in Silicon Valley. There's all these starts posting whether they're hiring or laying people off or Amazon hiring a lot. Cbs's Walgreens is is the biggest lead at three hundred fifty thousand but those are some of the people that are hiring Walmart. I believe this hiring like crazy right now. Well but then let's think about these other sites that let's say you have marketing skills or web design skills or whatever. There's a ton of remote job sites that you can go to we work melting DOT com. There'S UPWARD DOT COM. There's freelancer dot com and at the same time. Lake for you right now. Now's opportunity for you to shine. Let's say you're looking for paid opportunities but you have free time. Now's an opportunity to reach out the people that you look up to whether it's through instagram diem or emailing them and saying look. I know what you're going to right now. I'm willing to do some stuff and Neil talk about this. All the time is working for free for a small period of time building up that report quickly and then you know getting into some type of pave engagement. Now's the easiest way because people aren't making that much right now but they could use to help the easiest way to try to find a job right now is looking at skill sets. You have go find any venture funded company that's been funded recently. Because I mean they're flush with cash crunch base has a big list of them and go email the CEO the founder and the investors. What they're doing wrong and how they can fix it and lay it out in step by step instructions at the end just being like look best selecting this if you need help and you're looking for to hire someone. I'm open for a job. This is exactly tied to your point. Neil so sorry. Sorry for interrupting but go to candor dot co slash. Hiring Dash freezes. These are all the silicon valley companies. And there's a lot of green in here. You can sort by hiring hiring freeze and layoffs but yet in go hit up those companies that Eric just mentioned on that you are all candor dot co slash hiring freezes and go hit a ball those companies. Tell them what they can do to improve. And I bet you you'll find people willing to hire you. That's what I used to back in the day even during the last recession. And if you do that you can do quite well. You may not get the prime job that you want but hey something's better than nothing right. We can't be to choose at this point. So this is actually. We're talking about in in the last episode. I'm just amazed by this because they're sharing data and they're showing based on what categories who's actually high more and who's actually counting a bunch right for
The Best Type of Content to Create During Rocky Times
"I'm Eric Su and Neil Patel and today we're GonNa talk about the best type of content to create during rocky time so again we're in the thick of it right now in this cove in nineteen. We hope everyone staying safe. So you know what we'll go ahead and jump into this right now because typically what you would do when you're creating content letters blog content video content. You're on a normal cadence you know. You're talking about the newest at least for us. Neil nine on this podcast new tools new marketing tactics all this stuff right but you know in times like this happen you have to kind of adjust a messaging that you have and think about truly marketing is is thinking about what are people's desires during this time and a lot of people they safety right a lot of people they want to be able to save their business and want to be able to keep the lights on. So you have to think about how you might adjust your content strategy and I think one of the smartest things that you can do is if you're lucky enough to have really let's say you have a product and you have special data profit while for example or even this. I'm looking at this website. Right here is go. Dot Within Dot Co and the euro the sub folders retail dash pulse. We can search for that and this agency right here. They spend about five hundred million. They manage five hundred dollars in ad spin. And you can see. Let's showing the different categories like ecommerce getting crushed right now. You know fresh is not doing that. Well and I think just having data and presenting a very simple way for people to look at their signs that is something that is genuinely helpful while not trying to prey on other people kneel. You can also use any cure research tool and type in you know industries that you're considering going after you'll start seeing trends over the last twelve months and that'll include some of the past few months during the krona virus as well and that'll give you ideas of what's growing popular and what's decreasing. You can do the same with Google trends as well. And when you do this you'll get feedback on what's growing on a day by day basis. Could Google trends can do hourly or daily weekly monthly? Whatever you want and then on Google trends you can also see what's trending on. What's hot right now? These will all give you ideas of the type of content. That's working the other thing that I want you to do is go into your Google analytics and look at. What's been the most popular over the last thirty days and compare that to the previous thirty days. That will also give you some ideas of what's working right now versus what was working before. Yeah and I think a couple other tools that you can use. You can definitely use twitter search feature. It's I often find. The trends are really helpful. I've actually been using twitter quite a bit more than the other social networks actually back. I should delete off my phone but I get a lot of my news from twitter and h refs is good because they have a content explorer section. And you can see kind of what's trending very similar to that but sumo actually keeps up with the trends is also combining these together. You're going to be able to you know be equipped to well be in the know in terms of other types of content great and Neil to my my first point. You actually did something on your blog. Posts around Corona virus correct. I do something around current a virus. This is when it happened really early to let people know not to freak out about the traffic and I broke down. What industries were decreasing in increasing in? How much buys Walsum conversion data? Funny enough it was probably one of my most popular posts in the last twelve months. Didn't have any intention of that. The Post in generate any revenue of course because there was nothing to really pitching there but more so to keep people at ease. Because they're like oh my traffic's diet. Google extra factors. 'cause it's something that most of us have never been through technically probably all of us haven't been through and yet it did really well but the problem with those data rich post is it's really hard to create them. Not everyone will another option for you. If you see other people creating these data rich posts you can use tools like Info Graham in Cambe and turn it into info-graphic cite them as your source put on your website. Head of all the people that linked to original source in Sheridan and ask them to share content linked to it. And you'll find that you'll do quite well doing that as well. Yeah I mean you know coming back to to earlier like don't talk about mindset that much but if you think about people psychology right now think about maslow's hierarchy people want to survive right now. That's the most important thing so you know when people are worrying about marketing. They're probably working in advertising or they rely a ton on advertising or Seo right so they wanNA bring about how the protect their business because that ties in with their livelihood and that ties in with their employees livelihood. Now you know for the survival blog that I have more. We're looking at the traffic when we look at some of the things that we have been creating content wise. It's basically what everyone's looking for. They want tactics on survival. They're looking for specific equipment. They want reviews as well so because of that not seeing anybody is trying to take advantage but knowing what people are looking for right now a creating it at the right time. That's all you thrive in terms of your content creation. And then during this time you don't want to write content too much in advance and schedule it out because things are changing so drastically you ought to be able to play by the day and what. I mean by. That is if you're one who likes planning that's fine but be willing to change around which content you publish each day depending on what you think may do well during that time and if you don't schedule too much in advance you know look a few days beforehand and right on what's working there has yes. There's still volatility but not as much as there was during the early days of the corona virus will. I don't know about you but I basically stopped posting as much to instagram. Because it's like you kind of have to be aware of the stuff that you're posting. Make sure it's not tone deaf so I don't know about you. Yeah being more careful on what I post because I don't want to be too aggressive not necessarily even The things that aren't related to corona virus. But still. I just want to be sensitive enough post anything that could potentially offend anyone even though it's about marketing or whatnot
"If you're not familiar with Clavier mini-armada this is a wonderful species. That's native to Southern Africa and their members of the Amer relived. Aca family. That's the Lilly family with strap. Like leaves and Gorgeous. Lily like flowers that are usually orange but come in a radio collar three to read rusty reg yellow. And there's also some with variegated leaves for you variation fans out there and as to the clavier debate. Well they were named after lady Clive. Who was the granddaughter of Robert Clive and Clive of India? So I guess officially it should be Clavier but Steve from implant center and I both ATV so. You're just going to have to deal with that if you happen. To be a proponent of Clavier Steve Hickman is part of a family run. Nursery called the whole implant center in South Yorkshire in the UK and this interview was recorded before lockdown happen so there may be some references to flower shows which normally at this time of year. Steve would be attending with his plants. But of course that's all been curtailed for the moment but that just put it into context as to why that might be mentioned in this episode. Now Steve as well as being an expert and one of the premier breeders of clears in the UK. He's also an expert breeder of Agatha this to bake and narrowings so didn't check out their website something for the Garden Dot Co dot UK which is got loads of information on growing all of these plans including clears and really is a great resource. I'll put some inks in the show notes so you can take a look at that over to Steve to kick us off with some fron tastic useful information about growing these beautiful flooring house plants and he starts buying explaining exactly what court about clears in the first place where first of all we started and we still do A. I'm a few years ago. They outcomes has changed families into Morella. Deysi which covers the cliff is is not to go into the May. Tens of this society amid other girl was principally a guy called Mike Jeans who was then national collection holder and from talking with him and saying the clippers and the fantastic amount to call us. That are available now. Such as Reds Brahms's yellows petits Greens and pinks and from tastic by colours. It really attracted me. I The ship of the leaves like some shape. It's exactly like the ACA pompous impressive with not in flower because of the array of different flower. Colours just fantastic just mind blowing. Libya's went out saying for a long time. Steve Do you think they coming back in fashion? It's a traditional Victorian plot. You say parents and grandparents used to have them up. They used to have they asked pedestrians manly the vote in the oranges and occasionally the yellows but these days like I say these different colors our community the ball and what we're doing to encourage people to start growing With exhibiting clippers at The larger richest flower shows which is Chelsea Chatsworth. Where LAST YEAR? We did it for the first time in the Pavilion Chelsea and we at to get the gold medal along with the pumped exhibits as well so people say all these new fantastic colors for the first time and people with play Orange One Sort of increase in the collections. I think we are always going to be suckers for all those new and interesting plants safe more generally. What are the basic catastrophically? These I think quite tough floods are they. You have Roy of an easy to grow so stopped up in February. If you've clavier in a container they only liked to be repoted every now and again just like yoga from the same family. The lie of the rose to become jested so once. You've you plant in. Say six to eight inch. Container is happy for three. Maybe four years in that same content. Now let style February you start watering the clavier once a week or once a four not just keep it moist but you do start to feed the clear. Once every two weeks and the reason he stopped feeding now become apparent. Sort of later on you do this. Roy through the season about September. Now if you've never wall broom the clavier will start to flower. Send the flower up through the leaves early January February even a little bit early. If it's a really warm room if you keep it nice and cool which we try and do the flower. Later in the season surrender may June time. So You keep watering you. Enjoy the flower ridden. If you pollinate the flowers with a cotton bud In the morning or evening you get seedpods form in which I'll talk about lead but the most important thing to keep flowering every year is the do like a cold spell so when the danger cross gone sort of June two you can take it outside onto the shade of a tree or a shady part of your Patio Conservatory and leave it there while end of walk. Tober bring it in. Just before the frost or alternatively you can keep it in your house while the September implicit outside September October so it gets not Eight to ten week chill sets the board in the base of the plant for flower in the following spring. Now you can't live is fairly dry over winter. So December January you keep it on the dry side not bone dry but dry. That's the rest in period And brings you into February. You start watering and keeping it moist you feed once a fortnight the fade then brings the flower up through the leaves and the flowers normally just held above the leaves. If you don't say it correctly the flower often stays in the central Rosette delays. And you don't really see it so the cold spell. In the autumn. The dry over interest impaired undefeated wants all night. It keeps you plumbed health and on the issue of fertilizer. What what do you recommend Of The freeway recommend Is is sort of general feed but we have especially speed that we use we do. It is available on our website and the flower shows a mouse. Eighteen twelve eighteen. It's not jim loaf law phosphates and high potash dot keet plums hoppy right the way
The Marriage of Voice and Wearables with Dave Kemp of Future Ear
"I wrote a post two years ago about this called nurse Siri You could think of it. As health coach Siri or nutritionist theory. you know so. It's this idea where you're actually getting the voice assistant that provides you with actionable insight into that data because collecting all state is one thing but making sense of the data is sort of the the more important piece of this and. I think that that's where it gets really exciting. Is this idea that you know if it's nursery? What it could be doing is it's you know it's constantly monitoring this in. Its using that longitudinal data set to serve as a benchmark for you because it knows over the course of five years. This is what normal looks like. And when it detects abnormal in your heart rate in your blood pressure in your glucose and all of the different types of metrics that are slowly being able to be captured by these types of sensors Then you can start to get these. Really interesting actionable insights. Hey David your heart rate's been off for the past week. Let's get you into a doctor. You can imagine this being applied to your your diet to like you could have this Connected to the types of APPS that might be used to collect this In again using the voice assistant scenario where you could envision this idea where you're like okay so for breakfast a too hard boiled eggs for lunch a Turkey Sandwich And so you're you're actually using the voice assistant to log all of your nutritional information and so what's exciting to me about all this is it's a new type of data set that. I think it will be really interesting to see how this gets integrated into the broader. Like you know like electronic health record data set as well so that we just have a you know this i. I can just foresee the scenario where you go into the doctor and the doctor. You know you've already basically conveyed all this through voices which is probably communicating with doctors. Voices then so that he has this. He has this data set in front of him. He has like all of these actual things so that it's not just like me just sort of you know. Shoot from the HIP hop. I haven't really been feeling not good and it's you know he doesn't have a lot or she doesn't have a lot to work off of now. They have like this really coherent type of information sitting right in front of him. So that's the gist of what I talked about. In as I went through I talked about how this will. It really be impactful for the end user for caregivers for all different types of stakeholders in this whole thing. Amazing that it's such a great summary of what you talked about the idea of the wearables and then I I love that sort of leering. The voice on top of it as the new interfaces new operating systems and talking about it or that sort of thing and then becoming hands-free with all of this and Oh it's so good. So that's fantastic. That's chapter six in the book voice and wearables by David Camp Amazing I've say thank you to you for for the effort. The time that you put into writing that it's such a wonderful A part of the book and Really really important part so Yeah I just say publicly. Thank you for thank you for doing that. Yeah absolutely Terry. It was a really cool experience like I said You know it's one of these things where I think we're kind of at the leading edge of it. But what excites me? The most is that it's really a young technology voice. Technology is and I really am bullish on this idea. That wearables will though serve two main purposes Actually they're going to serve a lot of different purposes but in this context are gonna serve two main purposes. They're going to be the data collectors and I understand that there might be ethical questions that come from this. Privacy questions concerns So a lot of these things are going to have to be worked through. I'm not just trying to say this is going to happen and But I think they'll be data collectors and then I think that they'll be the home in which the voice assistant resides whether it be in our here on our wrist and I think that's a cool idea because again it's this idea of you know think we tend to or for some people they tend to think of. Alec says like this way to check the weather or You know way to play music but we know I think a lot of us in the voice industry know that there's such a bigger vision here it's truly like a new computing platform and so It these things really excited me and I think that they're going to really work in tandem well together so two areas that I would definitely recommend everybody to keep an eye on In terms of how they work together. That's amazing and that's a great segue so for people to keep an eye on what is happening in this field. What are some resources that you could suggest an? Of course I want you to highlight your own. Yeah no I would definitely say you know with my blog future. Ear Dot Co My podcast to a future ear radio. Podcast you know. I think there's I I try to bring on a wide variety of people that are at this intersection. You know whether it be audiologist or people in the voice side people on the wearable side So I've had a lot of experts on that I give away better understanding of the complexities here and I think. What's exciting is that a lot of people are coming at this from different directions. And they're bringing their own style of expertise to the table. And I just think that they're you know what's given me so much assurance that this is that there's really exciting things on the horizon Is How intelligent the people are that I've met in how well thought out this all is you can tell that there are people that. I've talked to on my podcast. That have been thinking about this for twenty years. And they've been at this for their whole career So definitely check out future ear and An all the different types of people that I brought
"dot co" Discussed on Wall Street Oasis
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So <Speech_Music_Male> it really. <Speech_Male> She was in a position <Speech_Male> to have a different type <Speech_Male> conversation <Speech_Music_Male> and they liked <Speech_Male> her <Speech_Male> You know from <Speech_Music_Male> how she approached <Speech_Music_Male> it and <Speech_Male> just she <Speech_Male> did so in a way that fit <Speech_Male> with her personality and <Speech_Male> her strengths and <Speech_Male> it became a <Speech_Male> much more organic <Speech_Male> way to both. <Speech_Male> Make sure <Speech_Male> that this was <Speech_Male> going to be a right fit for <Silence> her and <Speech_Male> to <Speech_Male> build relationships <Speech_Male> and then have a <Speech_Male> head star once. <Speech_Male> She actually decided that <Speech_Music_Male> you want to do <Speech_Music_Male> so. 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I'd like <Speech_Male> do all of this thing <Speech_Male> to figure it out and this helps <Speech_Male> actually speed up <Speech_Male> the process <Speech_Male> because as it turns <Speech_Male> out we've <Speech_Male> only got so many years on <Speech_Male> the planet anyways <Speech_Male> so <Speech_Male> Scott I mean <Speech_Male> I love <Speech_Male> everything you're talking about <Speech_Male> Are <Speech_Male> there are there resources <Speech_Male> where people can come <Speech_Male> and kneel get into more <Speech_Male> of this and find their puzzle <Speech_Male> pieces and hear <Speech_Male> more from you? I mean how <Speech_Male> do people do that? Yeah <Speech_Male> you know. There's <Speech_Male> a couple of different <Speech_Male> resources that can <Speech_Male> really help depending <Speech_Male> on where you're if <Speech_Male> <Speech_Male> If you've heard any of this <Speech_Male> and <Speech_Male> you're thinking yeah <Speech_Male> actually. This <Speech_Male> could be really helpful. One <Speech_Male> of the best resources that <Speech_Male> we have is the happen to <Speech_Music_Male> your career. Podcast <Speech_Music_Male> and <Speech_Music_Male> we get tons <Speech_Male> of feedback from our listeners. <Speech_Music_Male> Literally every <Speech_Music_Male> single day <Speech_Male> telling how <Speech_Male> it just the podcast <Speech_Male> itself change their <Speech_Music_Male> life so I would start <Speech_Music_Male> there. <Speech_Male> That's you can search <Speech_Male> happened your career on any <Speech_Male> podcast player. <Speech_Male> It'll pop right up <Speech_Music_Male> and that's a great place <Speech_Male> to start if <Speech_Male> you're trying to figure <Speech_Male> out some of your own puzzle <Speech_Music_Male> pieces and you're like wow. <Speech_Music_Male> I'd really love to <Speech_Music_Male> get <Speech_Music_Male> hyper targeted <Speech_Male> and <Speech_Male> begin identifying <Speech_Music_Male> what creates <Speech_Music_Male> a great career for me <Speech_Music_Male> and really <Speech_Music_Male> get much more clear <Speech_Music_Male> than we've got <Speech_Music_Male> a <Speech_Male> little mini course that <Speech_Music_Male> we've put together <Speech_Music_Male> that we've had <Speech_Music_Male> <Speech_Music_Male> Jeez about thirty thousand <Speech_Music_Male> people through at <Speech_Music_Male> this point in time <Speech_Music_Male> and <Speech_Music_Male> you can. <Speech_Male> You can go through. <Speech_Male> Go to figure it <Speech_Music_Male> out. Dot Co. <Speech_Male> let's
A startup founder wants to change the way employees report HR complaints
"And as the METOO movement keeps rolling a former VP of tech and innovation from the entertainment industry. Quit that industry and has created an APP that lets people non Asli report harassment or discrimination at work. Claire Schmidt is CEO and founder of that harassment. Reporting APP. All voices she said she was inspired by Fowler Story of working at Uber. And it's toxic bro Culture. So when I thought about Susan Fowler's case for example my understanding just from what I read is that probably there is a more widespread culture problem within UBER. But if only a few people were willing to come forward then it's much easier to write that off as this is kind of a squeaky wheel and how do we quiet her down. As opposed to Oh. That's the seventh report that I've gotten about that topic in that department this month. I should probably take some more serious action. And is there a liability component to being able to say there were seven reports? This company ignored them. What I think is really interesting that the metoo movement Has Done is that? It no longer became unacceptable. Excuse for a company to say will. We just didn't know that was happening. There is a higher expectation of companies and of their leadership that they need to know what's going on with their employees Specifically around issues. That could become legal liabilities but in general. I think it's sort of incumbent upon them to take proactive action now to ensure that they have healthy work culture right. I'm interested in your sales pitch like it seems like there are plenty of companies who frankly would rather not have this data like keep your head and just keep sort of protecting yourself but it sounds like what you're really saying is listen. There is a business case for changing your culture. Yeah that's exactly right but I would say that. The the pitch kind of falls into three categories retention. So how do you keep employees that you want to keep And how do you keep them? Happy and engaged in productive. Risk Mitigation which is about. How do you not have a bunch of disgruntled employees who weren't given a chance to speak up internally in a way that felt safe for them and they end up? You know suing you and then reputation. How do you keep unhappy employees from going and writing negative reviews on glass door? One Way to do that is give them away to speak up internally that fuels productive Where they can actually have their needs met and their voices heard so who can use the like does a company have to allow it or. Is there any sort of like a glass door element where anyone can contribute to? You know sort of body of complaint. Yeah we have an enterprise product that we sell into companies companies. Pay Us For customization of the tool training access all of that stuff and we encourage companies to roll it out in a certain way to implement it in a certain way we provide best practices for them in terms of how to respond to different issues that come up and so that's kind of the enterprise side of our product and that's really important to us because were able to through those partnerships with companies immediately provide the tool to you know thousands tens of thousands of employees but we also have a public facing tool for the general public even if their company is not signed up with all voices yet we felt it was really important to provide especially people like contractors and freelancers and people who work on movie sets for example people who don't necessarily have access to those traditional hr channels to provide them with a way to report issues as well so the way that works is that you can come to our website at voices dot co you can select your company From a database that we have or if your company is not there. You can enter your company's name you go through the very same process that an employee at one of our partner companies would with the only difference being we ask you for the email address of someone to share that report with and then we share that report free of charge with the company leader of your choice and we provide that leader with the same communication channel that are paying customers have and the goal is really to make this to a widely available to anyone who might need it. It seems like in some ways. You're GONNA be collecting a lot of potentially valuable data you know maybe about sectors or specific companies like. Is there any thought for the future about what you might be able to do with that? It's obviously sensitive data but it also seems like it could be really like you could really create some good analytics. Yeah I think especially from the public facing tool there are some limitations in terms of our contracts are written with our customers as to how we can use their data but the public facing tool data is is ours and it represents a much wider. I think cross section of different types of companies across different geographies different sizes of companies. And so I think that data is really interesting. One thing that excites me about you. Know starting to analyze that data abed is that ultimately We can get smarter and smarter. About what types of issues are happening. At which types of companies patterns in terms of how things you know evolved for for better or worse over time And we can use all of those insights to actually provide more value. I think to our paying customers about how they can take action. How they can address issues Some of the risk factors for them as they grow different types of issues that we see presenting in different industries. And how to get ahead of those That's something that's really exciting to me. From a data perspective
How Eric Would Start All Over from Scratch in 2020 | Ep.
"Welcome to a code of Marketing School. I'm Eric Su and I'm Neil Patel and today we're GonNa talk about three ways to double your organic traffic with International Seo but before we do neil's got the bulk of the experience here. We should talk about why international seo is important a neil. You've actually had a conversation with people that are experts and you decided to double down on International. Why and then. What kind of results have you seen? So I've done a lot of international. Seo because the majority of the people aren't living in the United States. That's where I'm living right now. So hence I mentioned the United States and I went to Brazil one time saw the potential saw how. They're so much money to be made overseas as well so I went with the International. Seo Approaches worked out. Well if you had to take a guess. Eric what do you think my number one country get. Seo Traffic from India yet that's right. That was an easy one. You know that what's number to Brazil. Brazil is number two. You can't see my screen to a crazy number three United States. None of Laurie. You did do Spanish as well so it's either Spanish or Spain or Germany or Mexico No. Uk's next than Germany than Canada. So you don't see the Spanish ones too many of them in the top ten but if you add up all the Spanish ones it would be number four right after United States because with Spanish right. You're after Mexico. Spain Argentina Chile Colombia etc. So adds up a lot. So I'm not necessarily dominating in one of those specific countries but I'm getting like a lot of generating forty fifty sixty thousand visitors Up It would be the number four spot there you go so we're GonNa talk about the three ways to double your traffic with International. Seo What is way number one? Neil so way number one is go out there and build links in these local regions so I would tell you the transit your content beauty. No that don't do it manually. I mean don't do automatically do it. Manually adjusted to the local region. And of course you know to do cured research and all this stuff. But here's a big kicker that most people don't talk about you need localized links. It doesn't matter if you have high domain authority if you don't have localized links from everything we've seen you don't do. Well so make sure you go out there and get localizing stump. I am Email People. What just shocker. Most people don't know this is it's easy to build links anywhere other than English speaking markets because known really buildings in those markets. So even when people like sure sounds good. Neil you took away your Chinese translation. I see I still have Chinese translation only for overseas footer. But here's a question for you. This is way number two right now. This is up for debate because you basically put the different languages in a sub folder versus a T. L. D. So I I guess I'm curious to ask you why you choose the sub folder versus the T. L. D. If I did it all over again I would choose. The -til okay and so Tokyo is top level domain it's basically like UK would be dot co dot UK and then you have a lot of different ones like Japan would be that JP reason for doing that. Obviously is neil talking about having localized links. Were you WANNA see those signals right having a high level? Tld the actual local like where the country is. That's obviously better than having just a dot com so these signals are pretty easy to see right for a search engine so just take that into consideration. Use the TILDE. I if you don't use it till they use a sub domain if you don't use a sub domain than do a sub directory I do the sub directories. I did the one that you shouldn't do too lazy to change it at this point but I should have done unique domains Everything that we've seen in experimented with we have a unique domain for certain regions. Not all but it's hard to like Mishmash. Do some sub domain some their own domain. Like just too complicated. But what we've seen untested is in a lot of regions where there's a large population. You don't even have to buildings or do anything if you're using a td because it's not even competitive and non really doing. Seo All right number three last but not least what is Neil last but not least folks on brand queries so more than links more than anything else. We've found that if you can get brand craze in these localized regions. Your ranking skyrocket. Easiest way so to speak at the local events sponsoring local. Things have feet on the ground. Anything you can do to build up the Brand Kerridge rights have consistent email communication. Try to get more value than all the competition which isn't hard in many cases and yet you don't even need a ton of brand core is just something really does the trick. Nothing makes it really hard
3 Ways to Double Your Organic Traffic with International SEO | Ep.
"Welcome to a code of Marketing School. I'm Eric Su and I'm your Patel and today we're GonNa talk about three ways to double your organic traffic with international seo but before we do neil's got the bulk of the experience here. We should talk about why International. Seo is important. Neil you've actually had a conversation with people that are experts and you decided to double down on International. Why and then. What kind of results have you seen so I've done a lot of international seo because the majority of the people aren't living in the United States? That's where I'm living right now. So hence I mentioned the United States and I went to Brazil one time saw the potential saw how. There's so much money to be made overseas as well so I went with the International. Seo Approaches worked out. Well if you had to take a guests. Eric what do you think my number one country right get ass yo traffic promise India yet. That's right. That was an easy one. You know that what's number to Brazil. Brazil is number two. You can't see my screen to just crazy number. Three Germany United States. None of you did this Spanish as well. So it's either Spanish or it's Spain or Germany or Mexico no. Uk's next then. Germany then Canada. So you don't see the Spanish ones too many of them in the top ten but if you add up all the Spanish ones they would be it would be number four right after United States Spanish right you're after Mexico. Spain Argentina Chile Colombia etc. So adds up a lot. So I'm not necessarily dominating in one of those specific countries but I'm getting a lot of generating light forty fifty sixty thousand visitors Amoni. Add it all up. It would be the number four spot there you go so we're going to talk with three ways to w organic traffic with International Seo. What is way number one nil so way number one is go out there and build links in these local region so I will tell you the transit your content you already know that don't automatically do it manually adjusted to the local region and of course you know to do keyword research in all this stuff. But here's a big kicker that most people don't talk about you need localized links. It doesn't matter if you have high domain authority if you don't have localized links from everything we've seen you don't do well so make sure you go out there and get localizing stumped by am Email people what just shocker. Most people don't know this is it's easy to build links in anywhere other than English speaking markets because known really bills links in those markets. So you just even when people like sure sounds good. Neil you took away your Chinese translation. I see I still have Chinese translation overseas aflutter. But here's a question for you. This is way number two right now. This is up for debate because you basically put the different languages in a sub folder versus a T. L. D. So I guess I'm curious to ask you. Why did you choose a sub folder versus the TLD by did it? Oliver Okay and socio. Diguise is top level domain. It's basically like UK would be dot co Dot U. K. And then you have a lot of different ones like Japan would be that. Jp reason for doing that obviously is Neal's talking about having localized links. Won't you WANNA see those signals right and having a high level? Tld the actual local like over the country is that's obviously better than having just a dot com so these signals are pretty easy to see right for a search engine so just take that into consideration. Use It kildee. I if you don't use it till they use a sub domain if you don't use a sub domain than do a sub directory I do. The sub directory cited the one that you shouldn't do too lazy to change it at this point but I should have done unique domains because everything that we've seen in experimented with. We have a unique domain for certain regions. Not all but it's hard to like mishmash and do some sub domain. Some their own domain. Just too complicated. But what we've seen untested is in a lot of regions where there's a large population you don't even have to Ba- links or do anything if you're using a It's not even competitive and non really doing. Seo All right number three last but not least what is Neil last but not least folks on brand queries lanes more than anything else. We've found that if you can get brand careers in these localized regions. Your ranking skyrocket. The easiest way so to speak at the local events sponsoring local. Things have feet on the ground. Anything you can do to build up the brand. Carey's right consistent Imo Communication. Try to get more value than all the competition which isn't hard in many cases and yet you don't even need a ton of brand court has just something really does the trick. Nothing makes it really hard
Follow interests instead of people with Cake
"Tax questions or concerns anywhere and even on nights and weekends turbo tax. All people are tax people. Okay so we've all complained about the ills of social media. And all the weirdness that's going on aircraft mccaskill is also worried about it and did something about it to start a site. That's all about interest instead of following people. Chris's the Co-founder OF CAKE DOT. Co and. I'm sitting with him in downtown mountain view. Right now Chris. Tell anybody about how you solve. Some of those ills part of it is focusing on the interest graph instead of the social graph so facebook is all about following people and instagram and twitter. And when you do that you get everything that that person has to say like. Your uncle wants to talk about politics. And you're following him because you want to keep track of the nieces or something like that whereas with interest graph you follow photography cars motorcycles art whatever. It may be that you love and you can go as deep as you want and those subject areas like for example. You have a passion for Photography. You can go very deep on cake on photography. 'cause you're talking to other photographers whereas on facebook. It's hard to go that deep on photography. 'cause you mom doesn't care about the lens you use and things like that so Interest graph companies are on the rise. Pinterest went public led by Goldman Sachs read. It has been growing like crazy. Those are both interest graph based companies and so So I think it's the trend and you're finding that people are getting better response. I know at least I am he way. Better response on cake From other folks that are there then. I get on facebook and twitter. Well the funny thing is nicer. Yeah the funny thing is when it comes to response if you post a photo of your engagement or something like that you you know engagement for a wedding or something like that. Somebody proposed you get good engagement on facebook and word gets used in different ways But if you post something about you know you want to buy a new Ford car on facebook or something like you have to find a facebook group. It's just about Ford cars or you don't get engagement at all whereas on cake you pick a topic like Ford cars mustangs and things. You get really good engagement. Because people are there because they're interested in subjects like that so it's similar to a facebook group it's similar to a facebook group without the algorithm without the algorithm and And much richer. Yeah it's much richer in terms of media photos and videos and all that kind of stuff and you guys don't track people we don't track people so that is one thing about facebook. There's a downside to track and people invade your privacy and so on but it also surfaces really interesting information so for example Google tracks you heavily but they use that to produce good search results on the other hand they track you and that's creepy so you could use duct go. They don't track
Sonos CEO tries to calm customers, says products will work ‘as long as possible’
"Josh did a write up on this in peace per this week And this is an announcement about Sogo. Soros us so goes so knows legacy versus modern products. And if you're wondering what that means if you're a sonos enthusiast rest and I'll just wave my hand in the air there or if you're frustrated with Sonos I'll just waved my hands in the air. They're they're classifying their products into two groups legacy and modern the modern products of course You know we'll continue to get regular software updates and it's interesting thing There's a kind of a list of the modern products and the legacy products and You know the the bridge. Ah The connect Made from two thousand fifteen the connect amp which was made from or the ones that were made between two thousand eleven. Two Thousand Fifteen because they continue to make the connecting the connect damp You know two thousand sixteen In later right until they came up with these sonos amp example that came out at the tail end of two thousand eighteen The first gen play five which I have And then a list of those EP Eighty Ninety one hundred one twenty which are fairly old but it was interesting because a lot of these products in some cases if you bought a connect Ampara connect In two thousand fifteen. You're going to be profoundly pissed off because it's essentially a four a year old five year old product. This point If you WANNA play five Jim one play five. That's a ten year old product and The the reason I'm bringing this up is You know this is this. Is You know sonos claims that they cannot get for a lot of pardons there's over one hundred streaming partners that Sonos works with this point spotify tied. All these would be the ones you might think about first audible something something like that But apparently the the the API software getting so complicated that they claim they you know a lot of these products these you know. Eight ten year old products next which respect with eight ten year old chips or at the edge of their capabilities at this point and they can no longer They can no longer kind of keep them running and or deliver the customer the user experience that she wants. And you know it's Frustrating strating would be one word for it if you own these products because they still sound fantastic They still work extremely well. They still seem to have. I've frontier purposes no delay when you start the product it's You know it's something we're probably GonNa see more and more of For these single use devices you know the register Got Really intense intense about this Thomas Kleber over the register dot co Dot. UK First of all like a lot of sites The idea that so if if I have if bald my stuff is modern like for example. Apparently might play three is new enough. You know. SONOS APP is new. And if you have the play one speakers which is what we've done a ton of our listening on Those all have enough processors to keep moving forward However the one play five we had which was perfectly adequate? Did a great job in our kitchen kitchen would no longer would aid. No longer received updates and be leaving in our network would prevent us from using Any of the Speier any of US figures network. I work from getting updated. And you know so SONA says they're gonNA give you the ability to Corentin your legacy gear You know the part of the reason I mentioned the The register article is because they pulled out some I. I think that that pulled out some quotes there. It is do you go In their Q.. Four Twenty Nine Hundred Ten k the financial filings were. Sony said quote we expected in the near term this backwards compatibility with no longer be practical color cost effective.
Do I need to also buy the .net and .co for my domain?
"Felix. Starting an online business. He's got his dot. com address was just great. But he's asking does he. Need to buy the DOT net extension the dot com as well and for those who are listening any other extension you might be thinking of Dot. US whatever it is. It could be very tempting to do. This is because hey it's only like ten dollars a year and you want to kind of cover all your basis. Because he thought of this is a great name for your business a great year. Real let me get all the different extensions available and at the end of the day it may cost you forty fifty sixty maybe a hundred dollars to get all the extensions so you might think. Hey it's not a huge huge expense. It's it's like a fancy dinner out but here's my advice. You need to validate the business idea. I need to make sure people are actually buying what you're intending to sell or want to buy it so you need to make your first sale or two I because you might be buying things you're just not going to use. The business idea. Might be a bus in the name may any not be congruent with the next pivot. You'RE GONNA make so if you have the DOT com. That's great hurry up and validate this business idea. Make sure there's an audience for it. Make sure that you you can sell what you're intending to sell to your potential audience and it shouldn't take long to do. This shouldn't take more than a few weeks for starting a t shirt business print won t shirt in the way you're going to sell it and sell to one customer to to customers. Three customers find out are people willing to buy at the price point. You're willing to sell it out to make a profit this is an online course. Presale the course. Show them the results are going to get. Give them a preview. Put up a sales page. If you got buyers got people that are willing to pay for you have some traction and it's worth investing in that traction at that point okay. The hundred dollar investment to get all the domains. James is probably going to be a good one but by buying all these domains and not knowing if the business going to fly this is like saying. I'm going to move to a new country and I've never been there before right. I have no proof for validation on a WanNa live there. Why property there right? I know it's not the same thing as out the same kind of price point or investment. But I know a lot of entrepreneurs the have hundreds hundreds of domains that they never use and they just continue to have him on honor renew and in my opinion. That's just a waste of money. Leave those domains available salable and leave him for somebody who's actually going to do something with it and focus on what you're GonNa do in your business focus on how you're gonNA use your domain so if you got one great and if you get dot com that's even amazing the dotcoms out available recommend going with the dot net or dot co validate the idea and then go and see if you can grab the other extensions once once you know you can make money off this business now. What I love of this is that it puts you on a deadline? Has the time. Ticking so yourself on a deadline say I need to value this idea. And the Knicks months at Max and you have the sense of urgency. 'cause hey you don't want those other extensions to get snatched up right. That's why you were thinking about grabbing him in the first place. Well validate this idea quickly. Komo get it done under a month and then you can grab those extensions and fuel better right but this puts a little fire under you and pushes you to get the wheels turning turning on this business a lot of us. We have good ideas in the middle of the night. We grab the domains and we do nothing with them later. This is the difference between someone playing business and doing doing business. BEULAH DO business. Developers make sure people are willing to pay for the make a transaction right. They actually make money. They make a sale remember. I mentioned this all the time. Okay but if you've ever watched the show shark tank the first question that the sharks asked. The contestants is how many sales you have. How many units have you pushed? They're not gonNA invest in something something that doesn't make money the validate that isn't out there for sure making money that you have actual audience members actual customers that want to buy that product so make sure you validate then go ahead and grab those extensions later and put yourself on a deadline to push you to do it quickly
Big Navi and the Ice Lake Fail
"Weld nitwits this week. Computer Hardware twits weekly. Show about amazingly enough hardware. We're going to get some hands on useful information in some speculation some mayhem. We're going to talk about everything from phones to consoles to. Of course processors. GP Parents Norton joins US always by Mr Sebastian Compeq editor in chief. PC per who is still excited delighted. Delighted delighted delighted. Delighted amazed by the sixteen core. Thirty nine fifty. X Is this your favorite processor of twenty nine thousand nine slash early two thousand twenty. Certainly my favorite processor of twenty twenty so far. Patrick I mean the ear were were well underway. Where two weeks and I can't find a processor to top? It and I've tried fairly hard to do that. But we didn't have hands on with the thirty nine fifty x when it first launched right. It was in short supply. And here's the kind of the amazing thing about this. I finally released review of it because Suddenly availability got better. AMD was able to start sending out their second wave review samples so we we got caught up. And we're back up to speed benchmarked. The thirty nine fifty x in various situations and the kind of the amazing thing about this is For for a very small price premium per core over there already very impressive Reisen nine thirty nine hundred acts. Yeah and it's about a five dollar premium precor so not that much you get a processor that has sixteen cores instead of twelve slightly higher. Fire single core clocks and lower Based clock it's kind of this odd trade off the thirty nine hundred. X Is Twelve twenty twenty four threads three point eight GIGAHERTZ and it can boost up to four point six GIGAHERTZ and then the rising nine you you have. The full sixteen cores to two. Eight courtship bullets fully enabled slightly lower overall Speed three point five gigahertz. So three hundred megahertz slower. which you'd expect when you increase core counts in the density and worries about leakage and all kinds of stuff so yeah it makes sense but then it can single core boosts up to four point seven and the only way they really could achieve leave? This is through beginning. They were kind of cherry picking of the chip. Let's being used so. They could clock that slightly higher single core number. And we've talked about this throughout the year last year pretty much. Since this was announced that E. Three that they're the bidding process on. This could potentially be problematic attic and it seemingly was now within the last week or two. I'm seeing these show up at their seven. Forty P randomly like they'll be in stock at best buy or or something and I'm seeing prices on Ebay. Drop all the way down to around seven hundred ninety nine dollars so it seems like it's stabilized. Seven nanometer yields must be pretty good because all of a sudden this is around 'em SRP which is kind of nuts. And then. I mean we could talk about the performance. I mean just imagine we we. We've talked about it before on the podcast but It's were onto a newer version of the firmware. The agenda version is different aren't than when the CPU actually launched. I tested it with the latest. So like one dot co dot co dot four revision B that we're on right now but it is gonNA show you like you're going to see higher overall performance easily because you're dealing with something that has four more cores eight more threads but just comparing period against the Intel side. I was looking at recent results that I I'd run over the last month or two with four nine ten nine hundred Z.. That thousand dollar flagship high desktop part from Intel and compared to that this is still giving you slightly higher performance in certain workloads. Pretty much all of the workloads that I tested Had the thirty nine fifty x on top. And it's a cheaper part You know video compression testing that I did You can argue whether x sixty four to pass. Is the right way to test video anymore. I need to switchover handbrake or whatever but seven ZIP compression. It was faster It was faster. Incentives like the usual Benchmark numbers the people. Look at you. You're seeing a a processor. I think because of the core clock clock speed advantage was actually beating out the eighteen core ten nine eighty x z and just across the like every CPU benchmark that Iran and then in the gaming tests it got got kind of ugly for ten eighty C.. which is consistently delivered the lowest with the same Graphics Card Yeah The ten ninety x consistently offered the lowest gaming performance of the of the little group tested processors? I and I think there's a reason that Intel does not use this in their charts if they're talking about gaming performance they're going to be using the ninety nine hundred k. k.. Yes and I use the chaos. Well you know it's it's a round their actual MS RPM for that CPS this unusual five hundred and thirteen dollars so it's very close with thirty nine hundred x okay. We'll use Intel's best part and that that clock speed advantage does seem to help because that's a five gigahertz processor her and so it's faster even than the maximum single core boost of the third fifty x and it was. It was mildly interesting to look this over and see the differences between the the to rise in nine. They're so close I mean. Don't buy the thirty nine fifty x because you think it's going to be giving you better gaming performance because it's essentially essentially deadlocked with the thirty nine hundred x its trade. They traded back and forth over. which was faster is? Apparently some games were more reliant. The first single core performance and some of them the higher overall all core clock speed of thirty nine hundred x was still faster so but in the end I was happy to finally get through and benchmark the CPU Myself see how like what kind of value was as I had it in my head that a thirty nine hundred x was still a better value. And when I actually put together a Shar there's a section in my review it's on the pricing there's little price per core and it's based on launch price. So right we're finally the point where the thirty nine fifty x is basically at is launch price. And it's only like I said it's only five dollars more. It's like five dollars and twenty three cents more per core to get the sixteen version. You still. It's still a better value you to get the thirty nine hundred x technically. It is forty one dollars and fifty eight cents per core and the rise in nine thirty nine. Fifty X is forty-six eighty-one per core. You Bite it. Ms Syrupy and then Intel's processors next on the list at fifty four dollars thirty nine cents per core and that's if you can find it a and find it at the Ms Rpm so all of this is there's a lot of Assumptions being made. But it's it's impressive to see how on this EP side of things like CPU benchmarks intensive tasks and on the gaming side brazen nine is faster than Intel's core. I nine high in desktop part and it's not always especially close And you're also getting something that's a you know ten twelve dollars less per core and it's it's it's just really obviously. This has been beaten endlessly to death but the zen architectures really really good and I I am feeling more and more positive about their seven nanometer availability. The future of these high rise in nine parts becoming more mainstream when they felt like these sort of exotic hard Dubai processors for a long time over the last six months but they weren't necessarily surly exotic and hard to buy they they. They were impossible to buy which made them seem much more exotic than they actually are. Let's let's be honest. It was impossible to find. It also made me like looking at some of the the reported wattage consumption between the thirty nine hundred in one thousand nine hundred thirty nine hundred thirty nine fifty x yeah. Yeah we're we're seeing like one hundred fifty ish watts which is way over the hundred five watt TDP that they were talking about In real world And then which Actually and I'm seeing numbers for the thirty nine hundred. Some people are reporting consumption up in the neighborhood of two hundred watts which is so nine years ago. I don't have words for for it but at least you're getting a tremendous amount of performance for that
Is Homefield Advantage Dead?
"WANNA start here eight and I think this allows us to get in week fifteen you mailed me some stats last week And now we saw again today. Road teams were nine and six against the spread. The road teams won all nine of those games outright for the season road teams against the spread. One twenty five ninety three three and five there thirty two games over five hundred while home favorites Through fifteen weeks or fifty seven eighty one in five twenty four games. That's amazing right there. And we have had over and over again these double digit losses. We just had it today again with San Francisco cousin. Sal I ask you this homefield advantage dead. It might be there might be. I think you said you said it in basketball you were saying was dead. It's funny yesterday on text exchange. But yeah if you're looking through your pools and you have to pick sixteen games a week if there are no bison. You're going six and ten every week it's because you're taking home favorites. I know I know it's hard hard. I know when the better team is laying six at home. It's hard to not circle the left side but stay away. It's very bizarre an extremely bizarre week. The raiders was ending that Falcons ending the Vikings first half cost people money the way that ended obviously the Redskins Eagles. That might have been the worst ending if you had if you had the redskins the plus points Or if you're going against Cooper cop in your honesty semi funky you hold. That thought we were talking about that. I think what's interesting to me. I I remember I wrote about this at the end of last decade ironic. I think Oh eight zero nine I wrote about this trend with with the NFL where it didn't see my homefield matter the way it did and then we had settled into this eight nine year run. We're homefield still mattered. But not like a date when we were growing up where it was like. If you went into somebody else's house also really hard to win and then you get to this year and I think we're seeing it with basketball to serves texting boat this weekend. I think there's three reasons I think the first reason is the secondary market. And the fact that you just don't have stadiums anymore words just completely fans for the home team yet so it it always seems to be more splintered than it used to be. The tickets have gotten way more expensive so I think that's that's Priced out some of the crazies. You know like some of the friends wrens. You had grown up some of the friends that I had back in Boston. It's just harder for them to for tickets and then I think the third thing. There's been so much talk about civility ability at games and you know fan behaviors. Just been a huge spotlight on how people behave and what they're allowed to do and yell. Oh and all that stuff and the crowds just seem Tamer and we saw today with the raiders. Blew a game late to Jacksonville Euro and this was the last I Oklahoma Game. It was on those on that. They're not gonNA lose their last home game and frigging g Menchu when right down the field out and then we saw it again today with Buffalo. It's like Ow Josh. Challenge when push comes to Shove Jiaxuan is not GonNa be able to get points in Pittsburgh. The crowd will take him out of it their defense no Josh Allen right down and scored. I don't know who has the great home field advantage anymore. So we'll Josh Allen didn't have a great game no thirteen completions. That was just an. I'm sorry I Pittsburgh Burke might still make the playoffs and I pray that they do because I have. They're the only team I could see betting against in that first round like I have a feeling on any other first round match unless Pittsburgh goes to Kansas City. I mean they've they've got in the last five games in which the supposedly hot they scored fifteen points a game. It's just Mike. Tomlin did as much much as he could. He can't do what you can do for this offense. You can't fake punt from his own twenty eight every week. I'm sorry but I think you're right. I think it's all the things you said. I also I think. Road teams coaches management has figured out the exact amount of time a team should spend in the opposing city. You know it's easier to travel now all that kind of stuff so there's not that much The jet lag isn't as big a concern. But you're right. We used to see division winners at seven and one eight eight. No now aside unless you like the packers this cowboys eagles four and three Kansas City foreign three at home like even the really good teams. You know Houston only five and two at home. Buffalo's GonNa make the playoffs only four and three at home i. I don't know what the reason is but trust us. These home teams are not. They're not better than they were five ten years ago. Yeah and I think that Tennessee Games are good example right. Yep didn't really seem like it mattered. Where that game was played and I don't think it's GonNa Matter Week? Seventeen either right now. The crowd was was good. They were into it but it wasn't like wasn't like the Shawn Watson was going to be affected by the crowd. We left out another reason that I think matters maybe Charles back to our childhoods. But you know the headsets the head facing the helmets and the and the QB being able to hear the offensive coordinator being able to move faster and the the even somebody like trubisky you know they were in that game that I know the packers won by eight. And if he didn't see the game you just assume The packers they were up double digit second half but the bears were lingering in that game and there were a couple of moments era when it seemed like they had a chance maybe to force overtime and I didn't think h Bisky who I don't think is good then look scared but he. He certainly wasn't rattled by playing in Lambo. So I stopped when when you know the we've been doing million dollar pegs you and I have been. We've been betting all season. I've really stopped looking at home field. They're very very few times. Do I say to myself. Oh my God that teams home. I really really love having the home team here even even tonight I bet on Buffalo. Hello at Pittsburgh. And as you said Josh Allen wasn't great but they were still able to move the ball and they needed to and their defense certainly traveled. It didn't seem to matter to them where they were playing. And I just think we throw homefield out. I don't know where it really matters anymore. Well if we go into the playoffs saying I just can't see so and so winning at ax EXC. There's not that many of those anymore right right. Then probably win their game at home and you know the niners or or or award seahawks over wax or they'll have a by but you know those some of those row teams near Green Bay will probably win at home but you can't say unless it's dot co dot com is going to Kansas City. I can't really say Buffalo. There's no way they're winning in Houston right or anything like that especially when you get to the one to three seeds when they match up so do you think is Seattle place that you feel like homefield battered team in the playoffs That's probably top three but not as much Chisato did eight years ago when Tony Romo had to go there or something like that. I don't think it's slow because think about what are they foreign to Yeah about about their last couple of games whether seven and one on the road I mean it is scary arose team right there. Last couple of games Minnesota went in there and put thirty autumn atom. Yep and then the game before that James Put thirty four on them in that game went to overtime I don't know I I wanted to start. The season isn't yeah. It's not the
How Food & Sleep Can Change Your Life
"Two or three at breakfast without any concern concern on your next supermarket at Clarence Court free range eggs I'm telling you the rich flavor and color of their yates really can make the most ordinary recipes extraordinary you can find Clarence cortex and all the major supermarkets including waitress Sainsbury's TESCO ACCARDO auto and to learn more please visit currence court dot co dot UK hello and thank you so much shooting into food for thought a podcast on a mission to equip you with all the evidence based I advice you need to live and breathe a healthy lifestyle I'm Ran Lambert registered nutritionist bestselling author of Renard a simple way to eat well L. and founder of repatriation London's leading private nutrition clinic in each episode I'll be joined by special guests all of whom can be considered authoritative voices in health so that together we can learn fact from fiction and empower the healthiest and happiest versions all alice cells with trusted expert sped advice have you ever wondered why some foods make you feel sleepy while others give you lift do you sometimes find yourself dozing off after a big meal or reaching for sugary snack when you're tired and addition to giving us nourishment the things we eat drink can pick a softball slowest down so joining me today is registered nutritionist and author rob hopes and he's going to help us understand the effects that food and drink can have on the body how it keeps US alert during the day and to avoid the agony of sleeplessness. Hello I rope Hillary how you dig really well how do you think okay good minus a CODA things a little bit of a cold excuse the spluttering out don't you I'm to be honest the information yoga to give us today is worth every out so spluttering you can be yourself in this room I think we'll start with the fact that we know that two thirds of adults in the UK of failing to get the recommended quality and the quantity of the sleep they
"dot co" Discussed on X96
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"dot co" Discussed on KLBJ 590AM
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"dot co" Discussed on KLBJ 590AM
"You as you reach in the cooler technology. That's coming up. Todd, Don show what I asked you. What company is America's largest, independent natural product company were not a single product or ingredient? They sell has been tested on animals, and they're planting one million trees by the end of twenty twenty that would be grove dot CO. That's where I just got some amazing cleaning products that you feel good about using for everything for your hands. Your kitchen your bathroom your whole house. You name it. Dot CO makes shopping for natural products. Very very easy. You don't have to search for local store hoping that they carry what you want or worry about overpaying for organic products from questionable websites grove dot CO is the only site you need to shop to get organic eco friendly and sustainable products from top brands like seventh generation, Dr Bonner, Dr Bronner and MRs Myers start right now, you can get a free thirty dollar. Mrs Myers gift set at grove dot c slash Don. This is a special offer for your listeners. Get a free thirty dollar. Mrs Myers gift set at grove dot CO slash Don. That's grove dot CO slash Don. I'm Jay Farner, CEO of Quicken Loans, America's premier home purchase lender. Today's fluctuating interest rates can leave you with unexpected higher mortgage payments at Quicken Loans. We've created a new way to protect you from unpredictable interest rates. So you can buy a home with certainty. It's called rate shield, and here's how it works with rate shield. You can lock your interest rate while you shop for a new home. So if rates go up, you don't have to worry. And here's the best part. If rates go.
"dot co" Discussed on X96
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"dot co" Discussed on The WIRED Podcast
"Dot co dot UK. Now onto our next story, Matt Reynolds, you've been looking into gaming crunch ahead of the release of a very highly anticipated game. If you've been following merge gaming use of the last eight years or so. I definitely haven't. All right. This is for you my. So basically you had a red dead redemption to, right? Yes, but what it is. So this is the huge open world western fem- kind of action adventure game from rockstar studio. So they're the people that bought us most not noticeably. GTO Noir and games like that and reduced retention. The original one thousand and ten, and it was a massive runaway success. Radio is actually a reboot of Saudi older series of, and it became incredibly successful, a bunch of game of the game of the year awards and sorta like fifteen million copies. So the pressure is on for rockstar to basically repeat that with a redemption to now this has led to some problems. And this all comes from this. This interview that the Rockstars co, founder and vice president of creativity. I think Dan Houser. Let slip in an interview with a vote show on my website and he said, online website like web sites. Longline website. You print off. Gee, we were working one hundred hour weeks. Several points in two thousand eighteen and this seems like a fro- way line, right? If you're reading the piece, you might think like whatever rights and we work very hard. So he's basically trying to boast at how much effort they've put into this game that been paying everything into is going to be great. Yeah, exactly. And this is the whole thing about crunch, right? So actually referring to you when he says, hundred hour week is a really common phenomenon in the game industry which is crunch. So when it often comes to release time or some kind of a bottleneck in the gains production, often studios going to crunch mode where they might work twelve hour days for free weeks in a row or they might work, they might Asir employees to stay overnight or they might. They might. might extend the kind of normal working hours by a huge amount of time. And basically this comment by Don Houser because a huge response in the gaming press and from people who've in the industry people on Twitter and just to just to quote one developer, they said in my career is on Twitter in my career. I've worked six consecutive hours over weekend in the midst of working eighty plus hour seven day weeks for several months straight as Andrew Weldon who's a senior multiplayer senior multiplayer designer bungee. I think he's talking about previous experience in the industry..
"dot co" Discussed on Money Girl
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"dot co" Discussed on Money Girl
"Grove collaborative at grove dot co slash money and you'll receive a thirty dollar mrs myers gift set for free with your order of twenty dollars or more remember it's grove dot co not grove dot com grove dot co slash money all right let's get back to what you can spend your hsa on understanding the types of expenses that are qualified is critical to using it correctly and getting the most out of it allowable expenses include a wide range of medical costs that you might incur until you meet your annual deductible or costs that simply are not covered by your health plan in the first place the irs says that for an expense to be hsa qualified it must pay for healthcare services equipment or medications there are many covered expenses that you might not expect and i'm gonna cover ten of them in a moment you need a prescription to buy drugs except for insulin with hsa funds so if you can't get a prescription for drugs that are also available over the counter such as allegra you can also buy them using tax for hsa money a little tip for you there and if you mistakenly pay for a qualified expense out of pocket and then later realize gosh i should've used my hsa will you can reimburse yourself from the account there are literally hundreds maybe thousands of potential hsa qualified medical expenses and there is a full list that you can check out in irs publication five zero to medical and dental expenses and of course will have a linked to that in the show notes but i'm gonna cover ten allowable expenses for yourself or for a family member that may surprise you number one prescription sunglasses paying for an annual i exam and new prescription sunglasses are one of my favorite ways to spend hsa money of course regular prescription eyeglasses and contact lenses are also qualified expenses number two i surgically any costs that you might have to pay out of pocket for surgery to correct your vision such as lasix or maybe the removal of cataracts.