20 Episode results for "Dirac"

The Best Moments of The BBQ Central Show in 10 Minutes or Less

The BBQ Central Show

00:00 sec | 8 months ago

The Best Moments of The BBQ Central Show in 10 Minutes or Less

"This is the best moments of the barbecues central. Show in ten minutes or less. Everybody's you could listen to your favorite interview or segments. Do you enjoy doing older shows for the first time in years but by Peirce moments of the Barbecue Central. Show in ten minutes or less. He's just would you need. Thanks for listening and enjoy the show. Greetings and welcome to another edition of the best moments of the Barbecue Central. Show in ten minutes or less. I'm your host John Solberg and this edition is being brought to you by the butcher shop. The butcher shop is home of the a-9 master. Kobe briskets where they are always handpicked for you. This father and son team has operated this retail meat market in Pensacola Florida for the past. Fifteen Years Kevin and Jordan ship. Nationwide many of the biggest names in barbecue they nine brisket on both sides of the American royal. Cook off and that happened in two thousand nineteen they also ship some of the finest prime dryades Australian Raghu and Japanese Raghu stakes to people. Just like you and me. That aspire to be the kings of their backyards. The butcher shop always has Burke Shire Com part. Dirac allegiance DIRAC and prairie fresh all natural pork in stock and again always handpicked just for you now. Are you into wild game items? Such as I send Venison ALC- ostrich how about some camel. Have you been searching for those ten to twelve pound bomas Turkey breast featured on how to barbecue right? The butcher shop has them in stock and they are ready to ship to you today. So whether you're looking for the best competition briskets ribs or pork butter. You just want to have a better option to cook at home. Give the butcher shop a call. Eight five zero four or five eight eight seven eight two. That's eight five zero four five eight eight seven eight two or you interact with them on their facebook page facebook dot com slash the butcher shop shop. His Belt S. H. O. P. P. E. mentioned the barbecue central show. And you're going to save ten percents off your entire order the butcher shop home of the nine brisket. And here's what's going on on today's show from March the six two thousand twelve Daniel von is in. Daniel is Texas monthly's barbecue editor. This was before he was the barbecue editor. And once you listen in this interview I think you may see why he has become the barbecue editor for Texas monthly. Let's get to it. Here's Greg and Daniel von from March. Six Two thousand twelve. I guess in the second hour has hit up and evaluated some of the biggest and smallest barbecue joints in. He's been keeping a running tally of the findings on his website. Full Custom Gospel. Barbecue is widely considered to be the source to go for insight on best barbecue joints and taxes so much. So that famed chef Anthony Bourdain has added him to the stable of authors for book. Release on this very matter. Some call him the some call him. Daniel some smoke master ONI. I believe that's what it's called the iota of barbecued others to this show. He just the newest central light. Daniel Bond joining me on the show January butter grated election. I'm doing well how about yourself? I'm doing absolutely fabulous. Daniel appreciate you making time for the show tonight and I was trying to figure out where to start with you because of the unique story that you are. Let's go ahead rollback. Maybe a little bit is barbecue. Something that you have always been around or is this kind of a passionate is developed a little bit later in life. Well it's it's passionate developed. A little later in life I moved to Texas ten years ago. really discovered Texas Barbecue. One of the first meals I had here was smoked. Brisket and from that point on it's it's really been just a quest to enjoy barbecue and then once I really found the good stuff. It just became this quest to find more of it and To travel all over the state just trying to find a good stuff. Where did you move from when you went to Texas well? I'm originally from Ohio and I went to college New Orleans Tulane so maybe the home of the best barbecue in the world. Maybe not. Yeah yeah no not so much barbecue. Back in. Ohio was Either either baked some ribs girl them at home or you went to Applebee's for rivulets. Yeah that's right. That was pretty much your options back in the neighborhood absolutely here in Ohio now when you get to taxes and since you didn't necessarily have an outstanding barbecue palate or experience to choose from how were you able to tell right away that what you were tasting was good in the you weren't tricked like the mass public is on what crappy barbecues. Well you know for a while. I was tricked You know I I came here. I eight eight around Dallas and and back in those days ten years ago there really wasn't anything great in Dallas But I was really none the wiser I was just enjoying The flavor of smoked brisket. It was just such a revelation in any form And then at some point a friend and I decided that you know let's get out of Dallas. It's good onto central Texas where everybody says. All these places are going to change our world and So we put together a three day road trip of sixteen different barbecue joints and you know just went whole hog into it and I guess holy cow into it and and went eight our way through central Texas. And you know from that point on came back to Dallas of both changed man and You know really couldn't enjoy the barbecue around here. Much more so As far as how to refine your palate coming from Ohio moving to Texas just eat a ton and then you know once you finally get the good stuff. It's pretty unmistakable. Von Joining us here on the show the website by the way. If you WANNA check it out it's a F C G for Full Custom Gospel. F C G Dash bbq DOT blog spot dot com Daniel. When did you decide to start the project and then kind of coordinate that with a launch of a website when you went to central Texas? Did you realize after he got back? This is something that you're going to have to get a web presence on or is that something that followed suit a little bit later. We'll it followed a little later But throughout the central Texas trip One of the things I wanted to make sure to do Because I really did see it as part of a barbecue education whether I whether I knew really what that was going to lead to or not So I kept notes and I kept audio notes tasting notes of each one of the visits To try and get this tally of You know what I really liked about each place. And just how? They differed from one another so I started keeping those notes on that original trip and then a couple years later I finally sat down and got a URL started the website and and basically just been going strong ever since Daniel joining us here on the show. I guess you know what I like about. The write ups is the fact that you know. You're not SNOB ING it up. The evaluation seem to be very honest straightforward which You know what kind of criteria do you use when you apply as something that you and your partner have cemented out prior to really going anywhere so you had a working criteria or list to be able to evaluate? Yeah the the criteria I mean. It's always evolving. But it essentially comes down to the meat and You know I'll throw in some information about atmosphere side items desserts or whatever but really it boils down to to what the meat tastes like and especially the brisket pork ribs Those are things that you find pretty much every barbecue joining Texas You know you'll you'll always find sausage but so often it's commercial sausage so usually don't even evaluate that unless it's something that's made in house And then evaluating those needs just looking for You know just specific things that are positive Always having moist meet. There's always a good thing I mean when you got dried out slices brisket or or dried out ribs. Nobody likes that meets. Tough and undercooked easiest way to tell that as the fat chewy Is is the fact she where your heart or is it Nice and supple and Easy to bite through US squeeze fingers through as well Is What's the smoke flavor like? So has this. Brisk event is wrapped up in baked or has a has a true gunsmoke. What's the bark? Look like you know. Just how does the brisket look Does have an ice bar to have good smoking on it. So all those things really factor and Daniel von joining us here on the Shelf Accustom Gospel. Barbecue is the website. F C G Dash bbq blog spot DOT COM Daniel. If you're looking at barbecue obviously overtime just like anything you know. Things evolve overtime over. The years has criteria for your evaluations changed or evolved overtime or does it have to stay the same for you to be specific and consistent restaurants restaurant well it it has evolved a bit just because when I started I was I was putting everything up against the best in Texas and how it rated against the absolute best and then after a while. I just so much bad barbecue that I I had a better understanding that even mediocre barbecue should get some sort of notice for at least not being bad So I've started I wouldn't say That my ranking system has gotten a little more lax but essentially. I've started to recognize where people are doing something positive and also Realizing that you know when these when the pitmasters is able to do one thing positive and do one thing really well the data also worth something. it can make that restaurant a destination for that one cut or that you know that one. Lincoln sausage or whatever it might be. Do you have a certain amount of reviews that you're looking to do in a week or a month other goals that you're setting up for yourself to get some of that brisket sausage and pork ribs down your yeah usually. Do I set it up Monday to come out Monday Wednesday Friday so I'm usually doing three reviews a week The the Trips that I take really put put the barbecue Eating in bunches. So I'll go out on a weekend and maybe go to fifteen places or so so I mean th that stretch will last me. We'll give me reviews for a couple of weeks anyway for three weeks But at this point in my traveling it's it's gotten a little more Let's say ridiculous side. So how ridiculous can it get? You want to hear the rest of this show head on over to the bbq central show dot com. There will be Lincoln the show notes to take you right there. Daniel von certainly has earned his place in barbecue history. You need some quality eight nine briskets check out butcher shop home of the nine brisket. Check them out on facebook. Facebook DOT com slash. The Butcher Shop Shop Spelled S. H. O. P. P. mentioned the barbecue central show. And you'RE GONNA save ten percents off your entire order until next time on the best moments of the Barbecue Central. Show in ten minutes or less I am your host John Solberg and I do look forward to talking to you again soon.

Daniel Bond Barbecue Central Texas Texas Barbecue facebook Butcher Shop Shop Dallas Ohio John Solberg Texas monthly Kobe briskets Burke Shire Com editor Pensacola Florida Peirce Anthony Bourdain Dirac US Lincoln S. H. O. P. P. E.
Start of a New Era | WeeklyVee 001

The GaryVee Audio Experience

00:00 sec | 10 months ago

Start of a New Era | WeeklyVee 001

"Hey guys before we get into the podcast one thing. I've realized that I'm doing a terrible job at is letting you know where the hell I'm going to be in the world. So if you go to Gary v E. DOT com slash events. I'm going to be in El Paso Texas I'm going to be an Edmonton. I'm in Minnesota this weekend so clearly. This will only run for weeks. I'll have to do this again. this weekend for the launch of the call of duty league. So there's that I'm Debbie at Super Bowl next weekend what else do I have coming on. Amihai all star weekend in Chicago. I'm just out and about doing a lot of public events. GO TO GARY BE E. DOT COM slash events I. I'm just tired tired of so many people being like shit. I didn't know you were here because we fuck and suck at telling you where I am and I don't promote this events link enough gary the E. DOT com slash events just to kick it serious with you guys like March Eleventh and Dubai March Twenty Sixth Amendment in March Twenty Seven Than Vegas and Twenty April Twenty eighth biggest. I'm in Romania on May four. I'm in London may fifth. I'm in Jersey City. New Jersey may nineteenth thank Syracuse New York. Jesus Christ September seventeenth. I'm British Columbia. Colo Colo WanNa like on October twenty third. None of you people knew this go to Gary Dot com slash events now to the podcast. This is Gary v Audio experience. What is up podcast for today? We're GONNA listen in on the very first episode of weekly a weekly via Youtube series Gary dropping every Friday at three PM eastern time so make sure to let them know what you think and hope you enjoy your. What's up? Weekly the new World Tyler. Andy talking about how we're going to do it good. So we're going to kind of sequential right like Monday Tuesday Wednesday Thursday Friday some days. I'M NOT GONNA film at all or be off the grant little videos like this on what's up. So what's his fucking back back right. I I back in the office in two thousand twenty role in real quick doing some meetings doing some team gary meetings but a wine tech's conversation Russian Little community tax talk and I'm headed to the airport now had a to vegas to cs going to be a little leap for major event being just fucked up real real real real real good thought I had something important at nine. Am this morning ended up not being confirmed otherwise would have been six seven or eight. AM flight and been completely proper at CS. Tyler starts off the new decade with one of the top five mistakes he's made in last time. What can argue this big mistake is made you? Potentially I think in my first three months of working with Gary some logistics fuck ups where he was speaking maybe like Topeka Kansas or something like that and we booked for something the next morning that he was contractually obligated to he would have taken a commercial flight but we had time zones wrong so he had to take like thirty thirty thousand dollar private flight simply because I bought something next I would say there is definitely a ten Hudson Street. Verse like ten Hudson in yards mess up. That probably cost us some new business. You passed Yeah that was a good one actually posted about that on screen the other day. Three EH is email. I definitely miss some emails from some people that you don't want to miss an email from And then you lay a bed tonight and realize how did you miss it because you actually looked at. It realized it was important. Sometimes the most important things are standing in the face and you what do less important things instead because it's easier and that's a hard thing for all people to accomplish anyway. That's that could be I to tell you that he loved you. Did they ask you come from. But you don't want felt hook me girl quick a little video from yesterday. You saw which were here Tuesday morning. We're in we're in biggess director. Hope you caught me picking picking my teeth with a piece of paper. I do think that's one of my funny hacks than probably completely like on appropriate inappropriate an appropriate. But what weekly about here with Harry Harry. Smile Harry runs comes at Bainer. We're talking about you know beans really having a coming. A party. Last year was probably the year we got the most some of you saw and maybe we can pop it up right here in the blog now the campaign magazine which one of the most prestigious industry magazines had a really fun. You know Cover story on me wrong wrong wrong. I posted an instagram which I really do and so a lot of you know me as like the Speaker The instagram thing entrepreneur social media guy but I think one of the things. We'll probably do with weekly now that we've been format and today's exactly four years from three days three days later but four years from daily be one three the biggest one day on the zero zero three. I mean we gotta show shower smell so basically. I'm going to do a lot more insight. Look to executive I'm running a thousand Person Global Media Agency publishing speakers conglomerate along with major sports which will probably see a lot over over the next eight twelve episodes of weekly because we have a massive draft class in a lot going on their mobile Alabama senior bowl. We've got the combine. We've got super bowl. We got the drafting raft in April so next twelve episodes of weekly. We'll have a ton of beaner sports Mike now again head of marketing. A lot of you should be doing stuff with him Papa. Video to link thing we did there so I think you know as we go into format. I think it's going to be important for us to continue to inform educate and entertain and I think you know taking something from zero to two hundred million dollars in revenue from scratch takes a lot of operations leadership. And I think we're going to challenge. I'm I'm almost making this right now for Dirac as much as for you guys can challenge ourselves to show you some more angles twenty twenty in them too. Not The whole thing is our. Why Positive Miss My Great Dirac missed I no you? Did you want me to give it to you because you want them to get them. All I think people over analyze things and they want every single action at every single printed printed thing and every coupon and every speech in every movement to create a direct Roi. I view it in the macro. So we've printed out. We we beaner. This year now has consulting products not just services so we created this came up with this idea of like a cheeky like diner menu like laminated. We have a bunch of them here for our vets. Yes I'm just telling you how like let's make sure at all events that all the potential clients that we're meeting with actually lead with it and I was saying to her. It's so big and cumbersome like I would like I would be nice if I was on the other side and be like. Oh thank you Harry painter and I'd walk in like throwing in the garbage ninety. Nine one hundred people do that. The punchline is everything here is two hundred fifty thousand to ten million dollars thing to sell all you need one person. Actually I want to ruin to many of these. You know it's kind of like this. This call like this or go like this and take a photo william just one person to convert to make the printing all this effort and all this to be. Roi Positive Business doesn't go tic TAC it's far more in the macro. It's why I give select the Karma results in opportunity far more than people realize and it feels good. That's why when you call eighteen. I Call I call that strategy. See that's what I call that spread but really I mean I think everyone's like how am I going to raise capital. How am I gonNA flip this business when it's when when you're building something forever and trying to build something humongous it's never transactional? It's always macro. It's why take a lot of thought and how we exit employees like it's not about we need to this person today to save the extra four thousand dollars in their salary. It's it's we need to do it with grace so oh that there's a good vibe between us even though it's a negative situation in five years snakes are you it anyway. It's a good piece. Can you Michael McGee. Can we find a video. You know how I want to do that to Shawn Watson thing. Can we find a aren't video where they say online gambling. Exploding doing well for the states. That's what it starts with an easier. Got It but this technology movement is inevitable. It's time for him and everybody else is getting hurt by jumping on the offense or an embrace. The future don't run away from it soon next to you every conversation here at CS ninety nine point in percent of it will lack any any common sense whatsoever people the majority of the human beings that come here. We'll talk in theory thesis and B. Two B. Corporate justification. Talk not how to actually make something happen and so if you actually secure about making something happen what will end up happening is. We will finally have a debate around creative at scale. We will have the debate. That creative is actually subjective. The quality that we spend an uncomfortable amount of time on the production value when we justify it versus its effectiveness in what we're trying to achieve. We are in a very very interesting time because people over value things things that they don't fully understand we talk a lot about big data and all this conversations that are going to happen here but the reality is almost everybody here this week. DOC is a non practitioner if you actually set up shop affi- or an Amazon store or a youtube channel and you actually made content on fifty the different platforms and actually ran media on those fifty platforms. You'd actually have something to say because right now. The far majority of opinions in this room are predicated on headlines they read somewhere and door the financial vested interest of what they're currently selling. Thank you you've managed. Can I think you need to make sure that you're the judge and the jury of what is good or bad. It's already Boehner. Well I think what you do. Is You over communicate to them. I gave Iraq and rescue team a ton of freedom and then I would over communicate like I love that you know but I never. How'd you audacity? That I was right and the vulnerability for you in this situation. Is that your right. The consumers right so you got to let it go out so I think you having humility will open up the creators to have more freedom. Don't forget you up the power when I think the Iraq sucks like safety rocket fired. Aw I got fired. Hey so I work at. Shell considered a premium brand because our price point a bit higher than your average three price. Gasoline gasoline. How can we convert our consumers that are maybe early mid career? That don't have as much because most blamed cabinet. There's actual value in the inner buying from shallows challenge your business wildly based on Comedians of location like print news. I'm aware which is why you're doing well. I think if you're actually talking about trying to communicate keep people other than convenience. I think it goes back to what I spoke about before every value prop you have obviously gasoline like for example if you've got a highway and there's four corners of you and three other competitive gas stations your ability to run one mile radius adds to communicate that Group A I know surrounding towns that you are the best actually create some scenario where somebody will go in u-turn even though that's not direction to get gas from you. The problem is the marketing that the organization does is to up here. It's brand it's Bonilla and you need an ad for the people that live within a two mile radius of the fucking four quarters owners of the gas stations your ad on facebook that makes a reference to the pothole on the other side of the highway. Is What actually converts the business that comes through real insights sites and real hand to hand combat creative making the look. It's very obvious and you instantly know this means that this needs to be clipped for instagram. Talk twitter whatever it's usually when we're out in the field and it's like it's just like a it almost sounds like a lightning bolt through your body. You just know this. FDA clipped immediately. And make it up right. Hey sorry to interrupt the podcast casts real quick. Don't worry I'm not in the mood to do mid rolls but the new blog weekly V had such obnoxious reactions this week if you're paying attention attention and video world Daily has not been daily for like fifteen months and and so we decided in two thousand twenty to go to weekly be which. We're very focused on. The first episode was epic. They're working on episode right now. We're launching every Friday on my youtube channel. which a lot of you in the podcast or not subscribed to at three REPEA- M Eastern and then on Sunday nights in the IGT form go check out? Weekly v the feedback of people learning things that they are not getting from. My content attended instagram. The text platform or this podcast was enormous and the entertainment value and the insights and the team insights and a lot of Shit. Anyway sort interrupt the podcast going to do that this whole week to make sure all of your subscribed and checking out weekly be this Friday three. PM Eastern on Youtube. They can go on a conference call. I'll try to sneak in a couple more things but I'm already five minutes late. Thank you anybody wants a quick quick photo and then I'm just going to get a call. Thank you you may go viral the other day because listen to content twelve thousand views. Good for you brother trying to take nicked go fast. Because I'm not going with talk. Do it gave you. Maybe you made yourself go viral viral. You see so how many you crying about not growing and not replying to every single comment. You're getting in the comments section. One of the great ways to grow depth which leads to word of mouth to people talking about you which then leads to followers is actually engaging in your comments section commodities twenty twenty. Try some new Shit instead of crying. INSTAGRAM's assumes Algorithms fucked up. Fuck fuck excuses. Fuck the algorithm. I'm win an algorithm to I never ever. Ms Thank take that doesn't allow to have a roof over my head facts. I think. There's a lot of commissioner Michel Sweat Equity Enough Kunal WanNa work shortcut borrow it and I don't know why you're the videos from Iraq but same shit I'm consistent is okay. So what happens. is we find videos. Were Gary was right in like two thousand thirteen so we then said that video to Gary. He records context and and then send it back to us and we added the video like that. It's been designed minded not happened. Should we just had a meeting with one of my favorite executives Pedro. The meeting bad. That meeting awesome awesome watches similar to a lot of my content belittle but more thought by really really really. Need you to all leave right now and go watch my latest post I It's about me being right about online gambling and state by state gambling. You'll see it But I'm telling you I'm telling you you've got to go look at it you've got to go look at it. Go understand it. 'cause it's a macro unlocked with tons shit all right going into the partying going my own shit. Not Raucous here likely soon networking events where we we have a ton of potential clients and current clients. Herrick mixing another appearance. Anyone inside uh-huh uh-huh. It's been a really busy day. Started with the CMO CMO fortune five hundred CMO fortune five hundred ten thirty CMO fortunate after eleven mm-hmm Head of marketing and eleven. Thirty head of Tick Tock. Business had a company media like head of a OT team marketing wing. We're about to have a little wine tasting. Show Iran Andre and Harry in her right now getting their shit together we add hawk at CS. Yes people are planned out like crazy and I think one way to win is to break the system so even though everybody has their plans were now into day three here. It's as it's Wednesday for a lot of people and people were fatigue league so we just blasted out on e mail tax. What's up to a bunch of senior clients that we're just doing a pop wine-tasting with empathy here and a sweet Aria which is a central place for us and we have like twenty thirty legit potential clients current clients coming within a two hour window so little hacking which is fun the the menus have been huge? You know the big learning for all of you and weekly on that is the intermediate is taken approach whereas really only seven ways to work with us now instead of Lee with somebody and to try to figure it out which means there's a million ways and in that restriction creates enormous opportunity. I think we're seeing a lot of opportune sales funnel this week as well. Because we're making it easier easier for clients to say yes no or maybe so one-two-three seven so a lot of stuff but I think we're GONNA do this weekly beat thing one of the things that you and I have to work on is on days like this. Were recapped recapped where you missed all the be roll that I told you that we could have done. DIRAC was really fun. We just had interesting moment. Videos DIRAC was talking about. Like it's GonNa be weird with equally. Be Alantheia like this because we couldn't film because as you heard it was all CEO's CMO's. I said Iraq you can't deploy daily be thought process and producing palace to weekly be different show. And he's like you're right and so he's like yes but like what. What what we could've done because a lot of you don't know how much I'm the C O? This company was. We could have Kim the whole time in that angle because players were sitting here and really showing seven hours condensing two three minutes. Put a fucking hot the baby song over it and really show you like hey like ah so many people like what does Gary do just travels and speaks and showed that ninety eight percent of what I know. Eighty two percent of what I do is the executive executive of this massive marketing company and Holding Company meaner ax which has pure wow and one thirty seven. PM and Bainer speakers and tracer And Bainer Media and the Sasha Group and I got a lock on Singapore London New York so I'm excited about weekly because I think we've established certain things with the leading that really excited. We really have to challenge because you really approach today like the big and to be fun to figure it out. I think there's a fun like Q.. And A. At the end of every day if we can stick it in I mean that video then just need that I put on instagram. Absolutely that will put in here like I'm challenging. I'm challenging myself But in the comments on weekly I think one of the things that we can do with this first episode. Weekly be number one because we're now in the comments because we will read all of them. What do you feel like you intuitively feel that I could bring to the table? You hear about another places. My podcast. My content that you'd love to see in a weekly show punchline please leave a ton of content comments and content in the comments section right now of things that you would like to see from legally be things that you feel like. You've been missing that you like to see more of less. I don't even think about. How's your tour? Twenty to be honest I think about think about I think about the fact that Leon Hess bought a minority share of the New York jets for what was absolutely nothing. And that's Super Bowl. One did not sell out. I think about. NBA Franchises on the cost of bankruptcy bankruptcy in the early eighty s and the NBA finals. Being on tape delay and now they're multibillion dollar franchises so for me I know for fact act that east. Sports is going to be a substantial part of the culture in twenty years. I have enormous hopes aspirin the call of duty leagues at the top of that And and if that's the case the return on the investment will be significant and and meaningful and And I'm looking forward to that but I this to me is a twenty year thirty year R. A. Y.. Playing all right I have to run onstage. Love you guys. Thank you so much for the opportunity. By Ron thanks mom bye bye. That was a real line right there. That's how I live my fucking life whether it's call of duty whether it's me myself gary whether it's launching an internet site in Nineteen ninety-six when everybody shit on me guys nothing l.. Do in my life is going to be more shit on than when I launched dot com. You're fucking young and old dogs and you're like me. You know exactly what I'm talking. The one thousand nine hundred sixty. The whole Internet was a fat so it wasn't even like a bad idea. Within something accepted it was a bad idea in something not accepted. It's it literally pretty youngsters in here. It's literally like saying that I'm GonNa Start a restaurant on. Mars called have foam with that. So yeah just did a interview with business insider for Minnesota rocker put up the logo. Ray here fresh logo all right. I'm a significant minority owner. That's me telling you I don't want one percent and we. We have an opening weekend kick off the call duty league kickoff here only genuine super fire appleby Minnesota all weekend put up with you. Come out boom boom links in here. Weekly And so so we're GONNA come out Friday's after weekly GonNa keep that mine so if there's things happening Monday through Thursday to be smart but this one's not it's the following weekend crash up optus inside article that interview and now I'm going to speak to the global leadership team for. Amy is in bed wiser those big brands in a small off site here here at cs because they bring in other around the world and then a bunch of meetings and then to the airport and then back to New York. I'll try to himself videos because Iraq will make me to fill weekly maybe and then Friday tomorrow talk so you know what I'm talking about. I forget how you you have to like just like so basically right after you we filmed this. You can turn to Jesus camera here and Intro. We yeah I I don't know what you're doing. You let me rephrase you need one in showed it each really I pink just made it. This is weekly. Be One mother fucker just in case respect whatever so what does it again magician magic trick fifty two cards and then and show this way. I got to talk as you guys know. I'm no Zach King. I don't do magic tricks but fifty two cards up got it. You'RE GONNA fucking die the better and this is weekly the o one mother fucker weekly just triple ripple Meta we just came in here made a tectonic. Try to get an intro for weekly. DIRAC was super wrong about a meeting. I'm about to go into. It's been a day as we in. Today's podcast I want to give a huge shout out to the people you know. It's so funny. People that leave reviews and written reviews news of this podcast on Apple spotify and all the other platforms just mean the world to me. You've taken an extra thirteen to nine thousand five seconds to show love and also give context the people and why this is a worthwhile podcast so I appreciate that so much and even more fun I think we all love cosigner shoutout or a little awareness I'M GONNA have the team. Give a couple of shouts daily on our favor abuse so dean take it away which were favorites this week awesome. Thank you gay. Today's Reviews News doing it with Gary V in thank you written by just kings and Nola to one six right. I'm not sure how I've been sleeping on this dude for the past decade. I'm making up for lost time by studying content attend applying it to my new business venture. He is incredibly passionate with an uncanny ability to understand and predict human behavior diving headfirst and give it a go. I think we'll be mesmerized is by charismatic charm and his ability to give it to you straight. And lastly your podcast interviews always motivate me to pursue my passion and I appreciate the knowledge are willing to give to help everyone and anyone who they wanna be. Thank you for both reviews and remember. Keep writing in 'cause yours could be next.

Gary INSTAGRAM Iraq Youtube Minnesota Dirac New York Harry Harry Gary Dot head of marketing Jersey City London New Jersey executive British Columbia Vegas Dubai Romania
Skill Stacking: The Reason You Aren't Having Success - Alex Hormozi - CFR #384

FunnelHacker Radio

00:00 sec | 1 year ago

Skill Stacking: The Reason You Aren't Having Success - Alex Hormozi - CFR #384

"Welcome to click bottles radio where we go behind the scenes and uncovered the tactics and strategies. Top entrepreneurs are using to make more sales dominate their markets. And how you can get those same results. Here's your host date Woodward everyone listening to this most amazing podcast of my dear friend. Alex Rosie Jones. Jim Launch Secrets with his wife. Layla Housing and he was asked to speak at the Internet. Marketing Party the the party that David Gonzales puts on typically about four or five times a year. And it's usually right in front of a major event a few years ago. We had them do one in front of alive and he's done in front of a day before traffic conversion summit for us the one of the things he actually did this while they were down in Austin. Where both David Gonzales? Komo News live so he brought a bunch of people in had this amazing opportunity to have Alec speak for those guys who aren't familiar. I did a podcast with him a while. Back any time you get the talking to Alex. This is a guy who literally just pours his whole heart and soul into everything that he does and in doing that he he is just so passionate about helping others. Success he literally is a guys done thousands and thousands of sales calls. I know I think in the podcast. You mentioned he's done over four thousand face to face sales that he actually made the sales not including those that he didn't so I would say he's probably someone never ten thousand face to face. Sales appointments this got a lot of people will say. Well Gosh this for about Jim launch or something like that. I was really frustrated. Actually posted this on the dangers group and someone said well. This doesn't apply to me. I'm not involved the gym. I'm like missing the point. Please please understand. I would not have asked Alex for the permission to basically take his podcast it and put it in here unless I thought it was massive massive. I've never done this with anyone before. I honestly think that this one podcast could be one one of the biggest game changers in the way that you look at growing your business or your career. If you're a fulltime employees someone else it's something you take a look at if you have your own business and you're growing it yourself itself. You still need to pay attention to this so please take the time to listen to this. Take the notes highly recommended to go ahead and subscribe to Alex's podcast. Jim Launch Secrets again. It's a right great podcast. He goes in and just dies in deep on some of the things that he's doing to help his gym owners and again. Please understand that you can learn from other people and other industries as an apply that to your industry. It's probably one of the best ways that we've been able to scale click vases by looking what's worked in other industries. So I want to make sure that you do the same thing so again without any further delay or anything else dive right in. This is going to be Alex. Picking things up the Internet Marketing Party. In Austin thanks to Alex thanks to Layla. And thanks David Gonzales. First off I just want to say extremely humbled to be here honestly just hearing a few conversations. I was able to have with the people who were here. Honestly didn't think anyone really knew who were that's not necessarily a bad thing. We keep very much to ourselves. I probably don't leave the house for like four or five days at a time so it's a little bit different than I think maybe. Most people was entrepreneurial journey but Nolan and Iraq. I'm good Dirac okay. Cool so kind of what David was saying to understand who I'm talking to you so I can try and cater this a little bit more to your desires is alcohol okay so first thing well without pretend this is anonymous and no one else knows you hear who here is still working fulltime job. Can you raise your hand and for the one moment of the night this I'd ask you to just not do the like hey. I'm going to be too cool to raise my hand because then it to your detriment so the second thing Who here is a fulltime much? Bener who's doing one hundred thousand dollars or less per year okay. Cool who's due to doing between one hundred and a million a year okay WHO's doing a million plus okay? Cool a nice smattering. Another ring. Fantastic all right so one of the concepts one of the things that I get asked a lot when I go on the rare occasions that I go out in public is you know how do I make more money. How did you get started? What should I be investing in? And I think that it's really important Jordan to understand that if someone's able to achieve something faster than you they're using the same resources that you have from a time standpoint and so it just means that they're allocating their attention in places that they're getting disproportionate returns on it right and so the objective is how can we find the biggest. Roi Buckets that we put time into so that we can extract values humanly possible as fast as possible and so my belief in this is that information is the single best investment that you can have because information is the only thing that buys you time so it makes sense a lot of people want to go faster but then they don't want to spend money on learning how to go faster and that is the only thing that gets you from point A. to Point B. in a shorter period of time time and so we're it gets really interesting is how do you acquire those skills. And so I'll give you. Can I give you two habits. It's that I think have done really well for me in terms of acquiring skills so the first thing is like I was up today at three o'clock in the morning. I'm usually in bed right now. So this is my amp voice but I say that because I also know so I have a few billionaire friends who are who are night house. I don't think it's a morning thing specifically. I think it's more important that you can always have four to five hours a day of uninterrupted time to yourself the biggest breakthrough that I was able to have in my own life from a business standpoint came when I was able to move the big pieces forward every single day because I started my day that way and for me. That's one of the most creative is in the morning. And so that's where I invest all of my time in getting an acquiring skills just so I have an idea this anyone like an early bird here early early birds okay. What is early before six before five before four okay? Well it's really big in our community because like so does anyone who had Jim. Lunch does a couple of people all right. Can I give you sixty second pitcher what we do okay. So we own a company called Jim Lunch. We help small business owners that are specifically gym-owner across its bootcamp semi private facilities. Jj type facilities that are service based facilities on average increase their top line revenue two hundred and forty thousand dollars a year. They decrease their turn from ten point. Four percent to six point eight percent month over month which is awesome triple their profit on average and that's in their first eleven months working with us every nine days we create another million dollar facility. So we're pretty good at it and that has been the focus of pretty much my entire adult life. It started when I had my chain of gyms and tell her California I was able to open up a new facility. Every six months as a twenty-three-year-old off of cash flow so I- presold every facility. That could open them at full capacity on the first day I oh I thought everyone was doing that. I didn't know that was something that was different and so I had my six. I sold them when I was twenty six and then I started flying out with my lovely wife. Who was my girlfriend that I met on bumble at the time that I got to quit her job and join me? Her parents were very stoke that she left her job for some bumble dude on the Internet to go much gyms so she So we would actually fly out to these gyms into basically like bar rescue. We do Jim Rescue and I did that for six months. And then we had an eight-man team and then we do that for another six months. So every month we'd go to eight gyms and launched them and we'd go from zero full capacity in twenty one days and we do that over and over and over and over again that short period of time that I was referencing in the beginning when I was when I had my own six facilities during that period of time I looked back at our crm. And I had done over four thousand one zero one sales in that the three year period and so I had my and that was actually closed. Because I couldn't count consultations you said no so. I did a lot of sales and I'm telling you this because a lot of people ask like. How did you get here without knowing how how to replicate what happened happened? And so despite the fact that Jim Launch in March of two thousand seventeen is when we transition to the model that we have now which is information based model we consult and we help them implement the systems to acquire customers. Send them increase the value of the services and then keep them longer but it's understanding the things that got chew there because for us we were able to go from zero to a fifty million dollar a year run rate within twenty months and so a lot of people think that that comes from nothing but a lot. It's the eating period. Hopefully the profanity is okay. And so when I had my conversation with David and some like my sales those guys come up to me. And they're like dude. Got Twenty five grand. You know. I'm feeling pretty good so I'm just curious you know. What kind of investments should I be? Getting into Crypto CRYPTOS. Looking pretty good right now and and it drives me nuts. Because I'm pretty sure I didn't have any money in my bank account at any time until I had a million dollars in my bank account within a couple of months and the reason for that was because my belief is that you should spend spend all of the money that you have to acquire skills until you can't spend money on acquiring skills anymore and you can pretty much always spend money on to acquire skills. It uses do it differently and so the higher up you go now. I have to make donations to charities in hundreds and millions of dollars in order to get access to the boards of these charities who who are other dudes who can donate hundreds of thousands and millions of dollars to this charity so that I can then see what they know so that I can learn faster and so I'm going to give you an example full of what this whole concept of talent stacking is so. Let's say you're good at math right. So that's where you're starting like. I'm good at math cool. That's a skill not very monetize level. But it's a skill and then you're like okay. Well I could do credits and debits keep someone's books great. That's a level one skill. You've now put two skills together. And now you have something that is actually monetize -able and then like you know what I'm GonNa Learn. Accounting are going to get my degree in accounting so it become a CPA all right now. This is something that is becoming more valuable. And then you learn about tax strategies right and then all of a sudden you're able to work with the business and save them. Hundreds of thousands is or millions of dollars a year because of your understanding of the tax code. And then you learn how to decrease liability with insurance because you continue down down this path of stacking your skills. And then if I'm if you're if you're following along and then like the next round it'd be like and then I understood how to talk to bankers in finance sears and raise funding and do do exits equity deals etc.. Same Person Stacks one talent on top of the other and each talent becomes disproportionately more valuable than the talents. All before them does that make sense. And so ah it's a IT'S A it's a hockey stick right and so in the beginning you don't make anything for a very long time and so if you're in the crowd right now and you have not been able to increase. He's your income for an extended period of time which I would define as probably a year if your income has not had a significant increase in that period of time. It's because you've chosen to not look doc or understand what the next skill that you need to stack on top of. Your prior skill is in the entrepreneur. World usually who would consider themselves pretty decent sales most entrepreneurs right. We're more promoter type people and so I hear hear this stuff all the time. There's no good sales people. I can't get anyone to sell like I can. So what's the skill that that person lacks. They lack the ability to hire find recruit train and manage a sales person. That's lots of skills. But that's that's the essence of what they're missing. Then they have one or two salespeople are three sales people and they're like man we have good months and then we have bad months and then we have good ones. I can't keep it Solid why isn't it. It's always variable. Right was the skill they lack. They don't know how to manage a sales team and so the biggest piece of advice is that I can say is that it's a it's a frame shift that everything is one hundred percent full and at the same time. They're self made millionaires and self made billionaires but there are so oh self-made fifty thousand dollar. A year they just don't claim it because they don't want to be responsible right and so you're one hundred percent responsible for the income level that you have if you're dissatisfied with it's because you're not that valuable and so you have to learn how to become more valuable and the first way to do that is to admit that you have a deficit and so if you have an ego oh about it. You'll be incapable of becoming better than you are. That makes sense. The people who who are really talented and then cap is because they can't admit that they're not good or they could be better. I want to give you a different example the talent stacking because I want to show that the math was pretty simple because everyone understands it so so. Let's say Jay Z.. When he started his career he understood he had a rhythm used naturally? Pretty good with beats. Okay got it then. All of a sudden he learned how to perform no their skills so he took his sensitivity to music etc and then he learned how to perform. Okay great once learn how to perform then he learned how to sell and market his own materials another big skill then after that he learned how to create a label a more leverage skill. Then you learn how to attract and find other skilled performers and bring them into his label and promote them all he did was stack one talent on top of the other additional talent head he got exponential returns on the stack. That was underneath of it. Does everyone here understand. What the next skill that that you lack is is there any reason why you're not aggressively pursuing it if you claim to not have what you want if you don't wake up at three o'clock or four o'clock in the morning and you're dissatisfied because for me satisfied is so soul-crushing oh crushing that? Like I will do anything to not feel that way and so it might not be in the morning. It might be after you put your kids to bed but like there has to be that time where you can invest just in learning those skills so that you can stack the next thing so one of the issues with being newer in the entrepreneur. Space is that you see a course. That's marketed copywriting. Right if I buy this copywriting course. It says I'M GONNA MAKE MONEY RIGHT IF I buy this traffic course. It says that I'M GONNA make money five by this phone. Of course money sales course money right. The reality is that it's all yes isn't all knows it just depends. which is the weak link in the bridge? That's going to get you from the bank to your first dollar going over. Once the first other comes over the second dollar comes immediately right but the thing is that you're like I need to learn how to market. What does that mean okay? I need to learn how to read. Copy I need to learn how to write. Headlines learn how to create creative. That attracts attention. I need to learn how to place place advertisements on media platforms. I need to be able to analyze the data to know how it's actually doing and know how to adjust it based on the performance. I need to know how to recreate landing. Pages that convert traffic once. I have a lead. Holy Shit I have elite once I have a lead. I have to know how to get that person nurtured Richard in such a way that they will eventually convert and whether that's a phone sale or that's going towards a nurture sequence. Those are two different paths. Those are different conversion mechanisms. But the point is as you see how each of these is a skill that you have to acquire right and so whenever you see these courses. Don't get butthurt that that you didn't make a million dollars after buying one. Course you're not supposed to and so the goal is to get as many of them as you possibly can and the key is having the disturbance which is the one that you're missing right now right and so like the only thing that I'm not sure how to teach is discernment because it's the only thing that allows you to prioritize and so if you see people who are like I said earlier moving faster than other people it just means that given even the resources they have that we all have equal. Which is time? They're able to with discernment allocate that to the highest skill. That would be next in the in the stock of skills that they need to learn so my opinion is that if you have twenty five thousand dollars if you have fifty thousand dollars if you have a quarter million dollars if if you have five hundred thousand dollars in your bank account I genuinely believe that there is no point to try to save money if your income is less than two three five hundred thousand dollars a year. I don't think there's a point and I mean that genuinely and that's not independent if it's just that saving not going to starbucks to become a millionaire congrats you made forty years and you enjoy nothing in life like now you have a million dollars. I feel like that's not. Is that a life that anyone wanted right. Fuck Dad so they abuse until nine fifteen when I go to bed. I'm getting entrepreneur. Add totally where was I. Yeah so so exactly so my objective for when you should actually consider looking at investments is when you have so much money coming in and that even when you're aggressively searching to find a way to allocate the money to acquire the next skill they're still an access in abundance that is coming on top of it. That is the state that you need to get to win. In my opinion you have like the Alex stamp of approval. Not that I'm some whatever but I'm just saying like that in my opinion is where sure it actually starts to make sense. The next piece of it is that once you have that abundant flow of money. That's coming towards you. You also have a lot of skills and so then looking at investment vehicles of like Bitcoin the stock market real estate. You have to also understand because all the things that got you to where you are like. I'm petrified of going into real estate because I know that there's guys like me willing to crush me the moment I go in there because they know the game. I don't know the rules yet and so there is a person in every one of your spaces who talents back that far surpasses you and what you need to figure. Got His deconstruct look at their path. So you can figure out what talents. They're able to stack together so that they can so they're able to continue to crush you so that eventually you can get strong enough to crush them them right and so it takes so long to get good at the game and the amount of effort this just really. Okay I wish okay I. I did not know that we could have presentation. powerpoint visuals person so I apologize but the amount of effort the amount of return that you get from learning a new skill goes down with time. Write your first twenty hours of reading about sales your first twenty hours of sales. In general your first twenty sales concepts you will learn more from zero to then than you ever will in the rest of the career of sales but but despite the fact that you have marginal returns the absolute incremental return at the end goes up so an example of that would be Olympic runner in the beginning and get much faster much faster right and then as they get better and more advanced and more advanced they're trying ernest shave off quarter quarter seconds from their time and so they put months and years to save a half a second on their hundred meter. Right right here right at the very end. But what's the difference between first and second and third so the absolute return you get on the very small incremental return you get at the very end is where all the juices when you're just. This is much better than everyone else at marketing. When you're just this much better than everyone else that sales when you're just this much better at messaging and strategy then that's when you go like this and so that's why the these overnight successes and it's usually because they stacked twenty skills and he was on the twenty-first skill that the bridge was finally completed and and then it popped up? Is anyone heard the story of the bamboo trie. Okay one person fantastic so you'll be punished for not responding so so. I'm pretty sure there's a Chinese proverb. Hopefully I'm not pushing it but essentially a bamboo. So if you if you plan a bamboo retrea and you keep it underground and you look and you wait a whole season and it doesn't seem like it's growing. The stubborn farmer will go and dig it up and try and plan it again and be like I must have been a bad seed right and the stubborn farmer goes back at your later must have been a bad seat changes. The area changes. The sunlight changes the watering changes. All of these things constantly constantly right but the wise farmer knows that he plans it and it takes five years for this the sapling to break ground then within the first three months. It's like sixty feet feet tall because spending the whole time digging down rather than digging up so that it can have the root system to support the growth in talent stacking works the exact same way so i WanNa make sure that I is there a direction that you'd want me to take this at all or is that good good or is there a is there like hey I'd like to know more about selling shit or like. Hey yes perfect yep love it love love it yet I will so he has an awesome question. Thank you he said. Could you give revenue guidelines for what skills you need to acquire different revenue levels. That's a great question. I wish I had a graph and I pondered it more. But if you're under one hundred thousand dollars a year in your business I'm assuming you're self employed. You probably don't have anyone else who's working for are you. It's probably just you. At that point. Everything is going to be about promotion right. You're going to have to know how to market and know how to sell. I highly highly highly highly recommend. Never outsourcing anything for as long as you possibly can so that you can. I still think I'm probably the best marketer in my business even though I have a whole department and I know how to make adjustments estimates on what they're doing and I also know trying to bullshit me right. I know what costs are supposed to be and the only way that you know that having done it. The same thing with sales don't try and higher sales guy because you're like well. I'm not good sales. Well then it's always going to be a weak link for you and you're never going to have a good sales team because you don't have the confidence of people look back at them in the eye and say this is wrong. You're not doing it right. They're going to be like well. How do you know? And you're not gonna be able to have the confidence to look back and have an answer and so in the beginning it's all about okay. I'm GONNA pause that. Does anyone want to have one hundred million dollar blueprint. Okay great so if you want to get you a hundred million dollar valuation Type Company in my opinion the way that you have to do it is get really fucking good at one thing. This is what David was talking about earlier so I wanted to make sure I brought about and I mean so good that people all start coming to you because of how good you are because people talk about you if you don't have that happen that is the quota for not being good enough. It means you need you to keep doing that thing. And so you have passed the incremental return where it starts going like this and in some businesses that means referrals and that's usually what it starts with until until you were so good at that thing you do nothing else. And it's countered or your entrepreneurial character to stay disciplined enough on this one track because you wanna be scatter-brained at chase the next stopper to and dig up your seed and start another one and dig up your seat and start another one. I'M GONNA do fitness for a while. Actually I want to be a marketing agency. Actually I want to sell a course. Actually I WANNA do a Webinar. Affiliate marketing sounds cool. Sound familiar anyone right. If you get so fucking good at any of those those things any one of them you can get one hundred million. I had a friend who called me and I'm going to complete that. I had a friend who called me from high school And he's got a roofing company he was like. Yeah you know we buy these homes and then we we fix them and we flip and I was like. That's awesome minute. He's like we. I also do windows. I was like okay like we also do roofs though. That's like really our bread and butter. I was like okay. He's like so. Oh like you know so. This is what I'm thinking. Got Great so pick one. What do you mean it was like pick one like any one of them can be a one hundred million dollar business the biggest biggest fallacy? That you have is an entrepreneurs that you need more things to make more money. When is the opposite? You less things to make more money and it's the only way you'll make more money is when you do less. Yes so that you can get better and dig deeper because that's how you're going to be better than everyone else. Because the other guys are competing against our scatterbrains. Fuck right and so you can Out Discipline them by knowing that you're going to dig deep deep deep deep. I can say with confidence that there aren't too many people who know how to make a gym as profitable as me. It's been really boring for me for a very long time. I really understand how to make gyms profitable but we stay here and we still keep innovating and figuring out new things because we try and put blinders on so that I don't look at the other opportunities so that we can keep getting better and better and better once you have your one skill some. I'm coming back once. You have your one skill. You can then monetize teaching that skill. Now you have a high margin business that has high evalu- because you really are good at that thing now remember it takes years to become good enough that people talk about how good you are before you enter the room and when you you leave people are like dude. That guy's fucking legit. That's what you want. If you don't have that you're not good enough. In my opinion everyone wants to start preemptively but their product isn't strong enough enough and then they fizzle because they can't hit the next level because their actual product isn't strong enough so thanks man appreciate it. I thought it was the music like I was like Shit. Okay so you have your first skill. So you've got your years right we're talking about what revenue levels if you're doing your revenue level. It's awesome that you're that you're making money but you have to just keep doing that thing until you get so good at it that your stock full like you can't take anymore more clients and then you raise your prices and then you do it again and then you raise your prices and then you do it again and then you raise your prices and you do it again and you keep doing that. Until you're the most sought after her at that point you can then sell that skill that you have acquired whether you're videographer with your graphic designer whether you're a sales person whether you're a marketer Arkadi any of those skills are skills at other people value and you can teach people how to do it in a very high margin environment now when you have your high margin environment business it is not a business that has enterprise value. Because it's you you've just productized. Your skill does that make sense. Which means that after after you've taken out the profits from that business and that should one hundred percent be your objective in that first phase? I is skill. Acquisition second is monetization of that skill. Third is reinvesting the profits from that high margin business into a business that does have enterprise value that does not require you so that could be software that could be product product. That could be anything once. You have that you use the talent stack that you've acquired up to this point to grow that business to the point that you can then flip bitten sell it. Does that make sense. That's the one hundred million dollar plan or billion depends how big you play. But that's exactly how you do it. If you have no no money which is how I did it. Well hold on. Not that I did it. But I'm saying that's who here has funding like from an outside vendor. Okay three people so for everybody else. WHO's bootstrapping that was for you? If you have outside money you can start in different ways and I think that there is some disadvantages to that as well because then there's some talent stacks that you skip over that then you don't know you got his jet pack and then you don't know what the missing link is when you get there so if you hit a plateau who has been a plateau for over a year okay awesome great. This is for for you right now. You're not good enough. You're not good enough and if you can accept that in internalize it then you can create actions CNN's around the thing that you need to do and do over and over and over again the actions that you need to take to be in terms of number of volume and so what I mean by. That is if you're like I'm just not that a good at sales cool. How many consultations can you get into per day? I'm not that good at marketing. One of the best things I was ever given us from. Ezra firestone if you've ever heard of him he was at a small event a private event with me in some other guys and he said I take a percentage fixed percentage every month of my marketing spend and I spend it on crazy ideas that I have with zero intention of making an Roi. And he did that because there was no point in trying to learn from other marketers at that point because he was above most marketers courses that were out there so the only way that you could learn was by learning in the real world and so each of the skills that you're lacking has a way to do that it can be taking more sales it can be saying I'm going to always create so so. Where's my photographer? I Nolan somewhere if I'm Nolan. I'm going to think every single day I'm GonNa make to commercials every day. I'M GONNA make two commercials and every day we're going to run them and I'm going to see which ones did better and I'm going to deconstruct the ones that did well and I'm going to try and do more of those until I get so fucking being good at it that every single video that I make a winner and I'm going to keep doing that and it doesn't take a week or a month it usually takes years right. That's how it works. I was on a podcast not that long ago and the host has a slightly younger male audience and he was like you know man. I know you always talk about doing the boring work. And just like eating thinks shit and like waking up at midnight. It's like you totally suffered and we love that. It's great but for anybody who wants wants that success in wants to shortcut that like. What's your advice to them And I was like you're not going to like you're you're not going to because you're not going to be good enough because the guy who did do that and took four thousand one sales is going to be better and one question that Leyland I got at this event a while back was a leading the audience said how are you guys so certain like when you guys talk about your gyms when you talk about your business how are you so certain and I think that level of certainty just comes from being like like did it four four thousand fucking times like it's not A. It's not like I wake up. I say affirmations like I'M A. I'm a gym grew. I'm Jim Guru. I'm amazing I'm an expert. I mean I'm an expert like I just kills me because it gets to a point. We've done it so many times that it's not amazing it's not fantastic tastic. You're just stating observations of history. And when you get to that point that's when you've probably acquired the level of mastery that is required to be able to monetize that skill. Does that make sense. Okay cool so you've probably way over so anyways. Thank you guys very honored to be here. I appreciate you thank you. I hope you got a ton of value out of that. I know I got tawny actually posted that on my own facebook page I posted in the Click Click vendors group. I WanNa make sure that you understand the value of listen to podcast. Please go and subscribe to aalto. Moses podcast Jim Launch Secrets. I find that if you've followed any of Russell's things recently one of the main things he said is people listen to podcasts. Listen podcast people who are on facebook on facebook. So I understand that. If you're listening to podcasts because you get a lot of got a podcast highly recommend you go and listen to Alamos podcasts. Jim Watson egrets again. He's one of our a huge dear friend of mine for Gosh over. Probably seven eight years now at least for the last five years since we've had click going and and I can tell you that for me one of the great things you're gonNA find about. Alex is this

David Gonzales Alex Rosie Jones Jim Austin Nolan facebook Layla Housing Alec hockey Iraq Jim Launch Jim Lunch Jay Z Jim Rescue starbucks Dirac Bener Jordan Jim Guru
The Best Moments of The BBQ Central Show in 10 Minutes or Less

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The Best Moments of The BBQ Central Show in 10 Minutes or Less

"This is the best moments of the barbecues central show in ten minutes or less. Listen to your favorite interview or segments. Do you enjoy doing older shows for the first time in years but by moments of the Barbecue Central. Show in ten minutes or less. He's just would you need. Thanks for listening and enjoy the show. Greetings and welcome to another edition of the best moments of the Barbecue Central. Show in ten minutes or less. I'm your host chance over and this edition is being brought to you by the butcher shop. The butcher shop is home of the eight nine master. Kobe briskets where they are always handpicked. This father and son team has operated this retail meat market in Pensacola Florida. For the past. Fifteen Years Kevin and Jordan ship. Nationwide de biggest names in the barbecue industry the a-9 brisket on both sides of the American Royal Cook Off. That happened in two thousand. Nineteen they also ship some of the finest Prime Dry Age Australian wagon and Japanese Raghu stakes to people just like you and me who aspire to be the kings of their backyards. The butcher shop always has Berkshire Com part. Dirac allegiance DIRAC and prairie fresh all natural pork in stock and again. Always handpicked for you now. Are you into wild game items? Such as Bison Venison elk ostrich. What about camel? Have you been searching for those ten to twelve pound boneless Turkey breast featured on Hotter Barbecue? Right the butcher shop has them in stock and they are ready to ship them to you today. So whether you're looking for the best competition briskets ribs are pork brats or you just want to have better options to cook at home. Give the butcher shop a call. Eight five zero four five eight eight seven eight two. That's eight five zero four five eight eight seven eight two you can also interact with them on their facebook page. Facebook DOT COM. The Butcher Shop Shop Spelled S. H. O. P. P. mentioned barbecues central show. Save ten percents off your entire order the butcher shop home of the a nine brisket. And here's what's going on in today's episode from January. The nineteenth two thousand. Ten back in the heyday of barbecue. Pitmasters Greg's going to talk to a master who wound up on the barbecue pitmasters because he was an a cook space next to my remixing. How crazy is that here? Is Greg and a one time pitmasters from the Barbecue Pit Masters? We're talking with Alin Hedrick. He's the head coach of team Holland. Swallow where's the name? Come from al. Well actually that was Bring it reads creation There's a a local band here in town in their country. Rock country Western band is and as they get deeper into their performance. The lead singer tends to like take shots all the time and His big thing is always yells out holler and swallow and brain had gone to one of their shows and seeing this guy do this and he thought it was hilarious and he goes. You know what that'd be great name for barbecue team Holland swallow so we just Kinda went with that. 'cause we kind of practice up and it's been that since then a name is born no doubt about it again. Inland Address Hedrick from team Holland. Swallow joining us here on the show. All right so let's go ahead and get into the TLC barbecue pitmasters. Did you know in advance again? This was for the American Royal Open Portion. Did you know in advance that you were going to be setting up next to myron mix? We know in advance Typically we keep our same spot each year at the open or at the royal in general and So in August I was taking a peek of the Competition List just to see who was gonna be wear and and I saw Jackson South on. I thought oh well it's GonNa be interesting 'cause normally we're we're usually have a a local. T. NEXT TO US or a smaller team. 'cause we always get smaller spot not the big huge motorhome spot and so we thought it was. Kinda strange that that would be set up in small spot but you know it worked out great for us. So that's when we first found out we'd be next to so. How are you approach by the show? Was it something that they kind of pitch to? You is something you can get on television. Or what's the what's the? Tlc pitched to get came about was Saturday after the invitational which We did not cook in. But after the invitatinal Jon Marcus had come over and was talking to Myron and After they were done he Came over to US and approach us and and he started asking some questions about our team. How LONG WE'VE BEEN COOKING Had We done What our processes were just getting some background information about US. And then he said well listen this. This is what this is what we're looking at We're looking at Running Amateur Angle on the open and we would like to follow an amateur team and Of the day open follow. Follow their turn INS and informed through the whole process of the day but in addition to that. We're having the pitmasters looking at mentoring. These teams so in a sense how he presented it was that Myron would be Wi Carr Mentor and throughout the day on Sunday. We could come over. And we're encouraged to ask questions of Meyer and I get some tips. And maybe see some techniques So it was really great opportunity to be able to peel back the curtain and see. What the wizards doing and So that's how that came out and and and Myron also was very gracious. He had recommended to to John that you know they go ahead and sell them us and we were very appreciative that we were joking. How we got on is because we let Marne Marne and say use a reporter. Potty and that common gave us the end there but But that's how that got started now. There were no parameters set to you or any type of storylines or anything like that giving you as far as how you needed to go over questions you needed to ask. It was all as it was being shot. Exactly exactly They just ask encourage us to come over when we had a chance and when the cameras were there they especially on Sunday would come over and say. Won't we need you guys come over and talk tomorrow and you know when he was doing this chicken or whatever presentation he was working on and and it was great because since there was four of us at least one of us could go over and do that while the rest of us could concentrate on what we're doing so They didn't give us any kind of parameters and saying you have to do this or you have to do that. Really they said you know we just WanNa film you doing what you do and capturing capturing the moment so it was an the sense of reality so all right so it's a good deal that you you kind of got the as you said you were peeling back the curtain to see how. The wizard worked. So mine's been getting a lot of talk about his mouth about the attitude or at least the way he's kind of coming off on the show As it's playing out here you are next to him for the whole day or two days. How does he come off to you? I mean was he a different guy when the cameras were onto the gimmick up a little bit you know. March me what you saw on that episode. That's the Marin that I that I know Very friendly and gracious and helpful I know I. It comes across as being cocky on the show But you know he has that right to be that way because he has the championships to back it up but I think part of the show to a as as progress you know. In the beginning there was a lot of character building and and setting up the story lines. And as it's progressed now it's going getting more into more techniques and things that competitors like to see and as far as the cussing. Well you know we all do a little bit of that. But I've I've been fortunate enough to Go Down Tomorrow and South to take his cook school since then and I tell you. He's just a really great guy and I think he's kind of getting a bum rap on some of these forms about his. What's going on in my perspective on you know. I don't see any of that. He's he's a friendly gracious guy and was very helpful to us. Talk with Alin Hedrick. He's the head Cook Team. Hala in swallow talk about. Tlc BARBECUE PITMASTERS TV. Show that they were Apart of on the periphery there for the American Royal Open. So during that competition I mean how surprised were you to get that Third Place Chicken Colin and by the way did you turn in legs in that box. Yeah that was the big question We'd gone over to talk tomorrow and about it. And he said Oh hell yeah give him legs give them a handle. Give them something to hold onto and and we normally Turn in is and we will cook anywhere from six to ten legs and just go ahead and cook them and see how they come out and if we have room in the box will put them in there well we have rim and we did put into legs in addition to the six is and As he was saying about the crap shoot and having a little luck. Well I think it all kind of in our favor a little bit too because that box the right table for judges and and when we were sitting there in the works our money. We you know we weren't expecting a third place and when they call her names though. That happened shock because You know at at that big of an event. It's very hard to get in the top twenty and to be able to get a third place and chicken and all that was just fantastic. We were all elated and on cloud nine we. We can tell us what happened with the rest of the awards. We were all just flowed out of there at that point. Is that a crowning achievement. In your Your awards at competitions it would it would be the the highest place we've had in a large competition like that. We've not WanNa Grand Championship. Yeah and are still looking for that but I would say yes and have everything else going on with the with the cameras there filming there were cermony and all that did make it extra special for. Us awesome awesome indeed for the Holler and swallow team at the American royal next to my remixing winding up on the barbecue. Pitmasters interesting little bit of Barbecue. History you want to hear more of it head over to the BBQ central show dot Com Lincoln. The show notes. It's GonNa take you right there and make sure you check out the butcher shop over there. Facebook page FACEBOOK DOT COM slash. The Butcher Shop Shop S. H. O. P. P. mentioned the Barbecue Central Show and you will save ten percents off your order of amazing products. The butcher shop home in the eight nine brisket next time on the best moments of the barbecues central show in ten minutes or less. I'm your host John Solberg. I look forward to talking to you again soon.

Myron Barbecue Central facebook Butcher Shop Shop Alin Hedrick Butcher Shop Barbecue Pit Masters Greg John Solberg US Holland S. H. O. P. P. head Cook Team Kobe briskets Pensacola Florida Berkshire Com Marne Marne Dirac Tlc Holland
45 Minutes of Straight Business with John Caldwell

The GaryVee Audio Experience

00:00 sec | 1 year ago

45 Minutes of Straight Business with John Caldwell

"Hey guys you are going to be whispering in on a sneaking in or what is it easing listening and yet you're going to be eased dropping. Thank you direct podcast. You'll be eavesdropping on this conversation with John. Caldwell a very successful a businessman <hes> just talking about personal brand linked in just a lot of people. I think should be paying attention more to documentation over creating you hear me pontificating about that but one of things I want to do with the podcast is bring tremendous value and I think context matters I think a lot w will get some teas and is dotted and crossed through this please enjoy and have a tremendous weekend or empathy wines empathy wines dot com. If you'd like me at all see this is the Gary v Audio experience with fresh ears. I'd love to understand what you're trying to accomplish. Everybody else probably volume of engaged uh-huh engaged followers yes and give you an extra voice above and beyond. Yes I understand that game is simple. Yes simple simple objects together. Yes so follow trying to be able to influence people couldn't agree more case. Please with influence for that. Go together pledged to your seven box. Yes yes a my whole life. Life is better Baker Bats. I get it usually health understanding with my business knowledge. Yes if we get into the billions of dollars the those yes so. I think that makes a lot of sense to me so I think there's a lot of ways to have that conversation I think I think this is super important what you're doing here. I think the thing that I always believe vis to get to the millions it. It's a cliche game tens of thousands hundreds of thousands millions that that whole thing but if you're not anchored in something that gives you enough at bats that is practical to the way that you live your life. It's unachievable and what I mean by that is putting yourself in a position where you're recording at all times and were starting meaningful podcast something that is the mother ship is an imperative part to this model of otherwise. It's not achievable. I think the thing that really runs through my mind is what level of patients around the vanity metric followers is running through your mind. I think you know the thing that I see and speak to a lot of highly accomplished people with you answer perfectly which is the same for everybody regardless of where they wanted to play that attention. There's there's a race to vanity number that I think is hurting a lot of my contemporaries people of your ilk in these genres that I I almost wish that Lincoln in Ceram Youtube would eliminate the follow count because I believe the people that actually have something to say would be more on their way of achieving it but I think that human behavior those kind of gives you what I'm saying is that people are so influenced by the fuck and like some followers that they become a caricature of black game. Not The behavior needed to actually achieve what they're trying to achieve. I mean that is no question what has transpired for me and my analyzing others that are actually creating meaningful impact only through these channels has been predicated on a commitment to output creative being talented enough to have something to say and truly just running the marathon with Marajo marathon behavior versus sprint behavior zero buying fans zero caring about the number making outrageous commitment to who relevant relevant contextual creative at scale which inherently a puts them in position to have a viral moment which could make what many want to happen very quickly. You're someone like you as always one piece subconscious Dirac and I always talk. We're always one piece of content away from being at the next level right. I mean we yes. We're funny that there are a lot of my friends who don't don't have this impact in size I have but I've had far more viral singular moments. I think I'm winning by a death of thousand cuts and so but we're in play we always know tomorrow could be one hundred million viewed YouTube YouTube video. We do know that and so I think you know obviously. This has me very excited because I think first convincing someone the value recording everything a lot of things or the Komo I speak to a lot of super -CCOMPLISH people many of giving away the crowd that gives away fifty to ninety nine percent of their wealth the crowd I'm going to speak to tomorrow at brilliant minds and it's very hard to get them motivated to do podcast three days a week in perpetuity yet what they want is fifty five million people to really pay attention to them and it's really ironic and you'll definitely appreciate this because nobody achieved something true without putting in the work like they're also so commonly the people that understand how much work comes in play to actually achieve something meaningful which is how we actually got to this in a world where many people are so busy that are achieving meaningful things. How do I eliminate eliminate friction at scale to allow them to be able to achieve the creative output model that achieves the goal at hand? I run at that. I'm not only the C._E._O.. By Company on the C._O._O.. Operationally intact to a thousand percent global company. I never actually make content. I'm just living my life and create a model that allows me to create content Burlington. I'm producing forty to sixty five pieces of content a day and and feel like just following you and your life. That's your appreciate us. This whole game is not this part at blueberries. If you can't get to this part you're out but it's not this. It's post production right makes sense. You write this one big game. What what inherently is a human this organization and why we've over index Michael Ovitz is in the kind of people that reach out to me and then people quietly reach out to me without without working with me is completely predicated on post production capabilities for the fifteen platforms that matter in our society our knowledge base of what to do on linked in how to take this conversation and make it over index for you to acquire attention Asian unlinked in Youtube podcast facebook instagram twitter that post production capability is the game? It's the context that's all it is. It is the post production. It's it's the IT really is. It comes incomes in this audio prejudice. Does the human have something to say. Does the human put themselves in a position to capture what they say now the only p._C. or left is the post production capability at scale and being able all two for us one big advantage. Is We do this for a living in the macro so yesterday when instagram makes an update. I'll give you a good one yesterday. Somebody on my team goes Gary. We need to put stickers in Lincoln creative because we see the math over indexing when you use a sticker natively natively which is putting overlay sticker to the image or video that you're putting on linked in Lincoln is trying to make that functionality more popular so they're digging the organic reach. That's that's something you're only going to Stumble Stumble upon when this is actually your religion and there's lots going on these social media is on a on on everyday basis to grow little newell but you'll appreciate this. Yes and you'll appreciate this this because I think you'll understand this all in the interest of keeping us all in the feed. It's it's deeply consumer. Centric people think very cynical point of view on it fucked machines and it's actually quite ironic. Every piece of energy those platforms was put in is to map our behaviors of what we actually enjoy not the reverse because the only value has our attention. It's an entire business so it's not some thing that they want. It's what they're I'm trying to figure out what we want and that is very powerful to understand because then you understand these platforms or actually aligned with you and I which is how do we create the least friction to the end consumer and maximize consumption right eight so please yes. What do you do for me well? I'm not sure what what is the current infrastructure. What are you? What are you currently doing? Yep Yep we. We won't be too crazy. That's the part that I'm most focused on because I do you with what we don't do and what I am. What are the how are you measuring them? In the short term engagements depressions foes did you make sense and and had this qualitative feedback matter at all like a qualitative <hes> the eighty comments or nine comments and what they're saying. Is that being analyzed at all okay because that's important. That is the engine that is the auction. You'll appreciate this to your your point. The four or five metrics are very easy to measure very understandable. It's math I would argue that the feedback in the comments section and the ability to analyze that data and then allow that to inform what you are then saying doing wing. Obviously you need to believe in it is outrageously important so that's one thing that is obvious to me and then and then the next question I would have is the benchmarks on those you know want onto based followers engagement. I assume as arbitrary I assume you're the judge and the jury of that right please. I don't think we go because of an inconsistency to be able to Jewish. I understand I understand I understand. I think that's a that would be another. I think what you're through the series of questions it was funny. Amy was reviewing with Lindsay in the navy for this meeting and I kept remind me. I'm like guys this the only thing I do. I'm very prepared for this beating. This is what I do for. This is the core thing I do for a living so I think what you're seeing is the way my brain is going in this. A lot of this is about architecture so for example. That's an important site for me. What's going to happen after this one way or the other whether doing it unofficially as a friend? I'm I'm GONNA I listen. My next step will be actually analyze everything that probably in this flight tonight or when I go back to the U._S. and Saturday I'll take a look. That's super important because it's imperative that you're producing something that creates reaction in the comment section I mean he to understand. Who is this good good? I like I like like that. I like that. You're intuitive to that. That's good. There's a lot of people that just take an audacious point of view of like not giving a fuck at all and that's where they're already dead on impact engagement. It's ideally the warriors so engaged talking to that you only one hundred story my life story my life and that can I think the key is and the key he is to not deviate to pander to the vitality. One of the things that has really worked for me is I've never said anything out of my mouth that I don't believe and I'm watching a lot of my contemporaries. Say things that I don't necessarily I not only do. I know that they don't believe but but they've become so hungry so thirsty for growth that they think sensationalism is going to dry. What for an extra thousand? It's it's ludicrous. This is all going to be documented in Perpetuity L. and yes of David David came out with me today okay and I had a lot of internal meetings and said. I don't WanNa feel that because there's a lot of there's a lot of stuff going on in this office. I knew a lot of it would be non usable so I asked him. That's so funny I asked them to look at my two thousand eight nine videos because I'm proud of consistency plus recall videos are very powerful powerful so you just because I believe it and then the only difference is the interpretation of the post production platforms. I wrote a book. I usually write a book every couple years. Just updating best practices of creating these platforms literally my latest one crushing it. I didn't even talk about Lincoln didn't even think it was important enough to have A._B.. In the book which was crazy because I did musically and all these emerging little platforms that's how much dismissed linked in at the moment when I was writing which is only twenty four months ago right now. If you a word cloud of everything I've been talking about for the last four months Lincoln's the biggest word that's how platforms change to your point sometimes in the micro and sometimes oh because it's become a it's acting like facebook six years ago. It's become a massive consumption hub and obviously and no question in my opinion the most fruitful police for you and your brand to flourish no question that's where you have permission tomorrow whereas whereas the interpretation of you without no done a little research but like with not the nuances the interpretation of you in Instagram is going to take a different point of view and we're going to have to debate that I don't know you as a man and where your comfort for its own are or not but boy Lincoln Lincoln Youtube and a podcast infrastructure is remarkable for you and more than enough for you to achieve goals. You don't have to be on instagram. You don't have to be on snapchat. You know I'll have to be on twitter. I prefer to be on them because twitter to it's not John is sending only off a very service level intuition on what potentially you're thinking about i. I think they're all extreme. I think screaming twitter extraordinarily important. I don't know what you're up for example. I think twitter is the listening platform in the water cooler of our society and my strategy would be for you to actually search terms terms and words that are in your lexicon and your ethos and jumped into conversations like it was a cocktail party instead of giving a presentation a thoughtful response from you on somebody else's hot take on something you're deeply knowledgeable will over index you natively posting something with no audience because people reach two more people re tweet much more on twitter than they do on Instagram so that is the place. I think it's hard to get going and if you notice what I just told you actually my direct strategy how you would get going you would go into twitter's. Do you certainly for me when I was in the wine world. I thought Parola was super underpriced so literally I would go in search Baruelo on twitter and see somebody talking about Baruelo and or even more interesting. I'm just GONNA play it out. I would go search people talking about Super Tuscan or Bordeaux and I would jump in and say have you thought about Rollo because I think it's grossly underpriced. I ended up being historically correct. Broiler prices are exploding now because it was all supply and demand. I was just being basic like one one economics like why does Bordeaux make forty thousand cases and everybody just supply and demand there's only four hundred cases of the single vineyard Brolo and it's remarkable wine and that's forty bucks and says eight hundred bucks so that that would be an example and that's and by the way that is how I built myself in two thousand seven two thousand eleven when nobody on earth knew who the hell I was and I worked in a wine retail store in New Jersey. I went to do and I was selling why I was a wine retailer. I went into twitter and I basically reply to every single person six seven eight hours a day that talk about wine us like I'll show you right now. You'll appreciate this so like what's what's on your mind these days. What what are some of the things you like talking about? I think you'll appreciate this. <hes> anything stand out to food good. Go a little more detail for me rugged cuisine interesting not rabbit food Robert Cuisine so healthy food healthy food really people a lot of crop of healthy foods quite good right so I would go into I would search healthy food and what you get is top results but you can also go to latest as you I saw just haggled but by going top. Here's a health here's a healthy food site. That's talking about this. You may have a strong point of view of like great recipe but when I look at the salad. It seems like there's too much dressing. And how healthy is it that that comment to something that's already got. Awareness will bring you what time I've already got some yes. It's already got awareness yeah right because it's a top so it's already three hundred sixty legs fifty eight we tweets so it's been engaged breath right and so your ability if you have a thought on the super food that is banana or not your ability to jump in here and say I love bananas and that's obviously very lightweight but you putting something more thoughtful in meaningful. I believe that most people don't understand that the cocktail party capability in twitter is far more powerful than the presentation capability on twitter goes because that's really easy just if you don't give a point and more broadly agree and more importantly it's you have to be thoughtful here because I think argumentative for the sake of argumentative is not going to work. It's it by the way one way to look at. It is doubling down in co-signing. Somebody's point of view you know one of the things that could really work as you finding the thirteen women and men that are saying things you agree in and you jumping in and Saint Catharine makes an incredible point here thirteen years ago. I started eating beef jerky. You see where I'm going. I think twitter has a reputation right now being combative because of the political ecosystem I will tell you that the cosign has more upside than the actual disagreement now on the flip side especially around health and wellness. There are so many fucking snake oil sales people that your ability to be on the right side of history and speak on fact not peddling product is an incredibly powerful white space. Listen on so you know so you do yes put every piece of you. Outsourcing yourself creates a Delta number two. I think you'll definitely appreciate this having the audacity to how to want millions of people to listen to you and persuade an influence them should should take work at your mind. My my problem is whereas walk plenty of my F- not productive I respect and I think that's unbelievably true. I think I think the second news which is calling the rise of the minimizes stunning that we already do who has to minimize my awarded or take your core effort and maximize the results right. That's how I think you're right. That's semantics the effort to get to do whatever let's say a few million followers across all platforms fulltime job birth is doing life. You know my will do but if it's a few days about intense serves. It's not gonna be that then I'll countries I do. I think it's I- reducible. It's I think it's I think it's highly unlikely that it's a two three day a month. Project that achieves that ambition and I'll tell you why context and timing matters too much it just us it means that whatever you're talking about and you're passionate about if something something in that ecosystem is happening today. That's quite meaningful you jumping in and making a piece of creative on your take on that issue in real time. You can't be in the documentary business. You need to be in the breaking news business. If you have the ambition for millions allience now the other question is maybe it's tens of thousands of a small group that are highly influential in themselves. Okay I understand business. Hell yes ago nutrition yes so the oils as part of the criticism of mine count various people that are too many interests too many things I think that's I think that's I think that is a judgment of people that are actually living that world. I think it's an easy observation from the outside so let's talk about because what they say is the Webuye major skill is so why not. August to all of this so people say that's the guys there has to be a level of conversation though of what interests you because it's kind of like the same reason took me years to figure out physical health until I figured out that I had to travel with my trainer leaner and make that financial commitment because that was my system. It was never gonNA work. I think I think I don't know you well enough but if you're like me that having all those other things continuously keeps it interesting and those side dishes maybe business can be the main course but if you don't have if I couldn't talk about garage saling and sports cards and the jets boot sales yes I am. It's how I learned how to be an entrepreneur and how I told my brother and if you know occasionally like multiple times in the summer I will go on a Saturday and literally go do it film it and put it out. My fancy friends think I look like an idiot but for me I get five thousand messages from people that have twenty eight dollars to their name and a week later ninety one because I showed them and that makes me feel good and I can't take the opinions of others in that because I want to live my life at some level. I couldn't imagine that's not a at least the core tenant of how you're thinking about the world back to like use of time. You're going to want to talk about what you WanNa talk about but I think in the nuance of that is if business your if you think of it more as the stake if the Greens and the potatoes and the carrots are maybe some of these other things that interest interesting that might be a very thoughtful and compelling strategy at the top couple of things yeah. There's a couple of things to think about it. It seems like you know what we have done and when you talk the Hanan Lindsey and things that nature we were forming. You know it's interesting. We have a vision for two years where we created a human production infrastructure and you've already got pieces of that and that's what we did for people. That's what we did. It worked so well that I decided. I didn't want it to be a service business anymore and so we've actually not taken any client in the last six months because we're reforming it into a talent management speaking bureau like we want to have bigger economics on something we've clearly figured out instead of thirty thousand dollars a month fee but that actually use probably pretty great because I think one of the things that's interesting thing. I'm sure you can appreciate a lot of hesitation and thoughtfulness who we go and work with is my own selfish want need anybody who's going to pay thirty thousand dollars a month for the infrastructure that we had last couple of years is also highly likely somebody I want to have a relationship with in perpetuity and so there was a lot of thoughtfulness on who and what and things of that nature to answer your question on what you just asked there's two ways I can see something happening one. We can an ad-hoc create something that fulfils you need that complements what you've got around you right now that's probably one to I can continue new to give you I._p.. That maybe you can take like go back to the PAT and try to execute against. It's not super complicated. You know I mean I think I think the capturing of is imperative but I think you've heard me loud and clear the two things that I think matter. The most is an actual strategy and some of the nuances you heard for me that are different takes than most people look at as somebody who's a deep practitioner and kind of sits at the top of this game and then to once implemented actually having people people who post produce for linked in and twitter and exact nature with an actual craft I always I always tell people the R. A. Y.. Of something is predicated on their skill to be able to implement with that tool the R._O._I.. Of Basketball for me zero but in social media it's going to end up being quite a bit and so I think you need to think about post production and I think you need to put your I have a question for both of you. In the filming you guys are thinking about two to three days a month on average and you're trying to pick strategic days where you might extract the most content or are you sitting down and actually like filming to make. Are you documenting news two to three days. He's or you create a okay. How if on a gut feel just for my own context? I WANNA help in those two buckets so far because I'm sure it hasn't been done for too long here now. What would you say the breakdown of Documenting Thank Versus Creating Aka you sitting down good Lord? I will be documentary but it makes that's a charitable but it's more documented. You're doing something that you're filming verse. You were raised as well. Yes yes but creating to me by my definition is you're sitting down and you're thinking and you're going to camera and you're you're making for the sake of making llosa's you were naturally GonNa see me. You were naturally going to the charity ball. You're naturally going to give that keynote. Davis is a documentary of John's life isn't going anywhere in fact these these social media. It isn't okay the easiest easy stuff that we create good. That's the whole day back to back covered. Maybe competing I couldn't I couldn't I couldn't recommend flipping the model upside down more couldn't recommend it more couldn't recommend recommend documenting here. You'll appreciate so. Are you doing the documenting just for long-term documentation potentially. I love it over. This is great so gruber's also for any creating great good so let's let's talk about it but you haven't been doing that much of that yet. I'm apologized creating for social. Yes exactly that I couldn't be more passionate about that. I generally walk around thinking that I'm the B._B._C.. As a human my job today's put out forty to fifty pieces of content in audio written and video foreign because I want to create no friction for the end consumer to consumer and how they want you WanNa listen to me on the podcast. When you run I got you you? Do you WanNa read me and Lincoln. I got you you WANNA watch a four minute video on Youtube. You WanNa Watch a seven hour. Mega blog of mean to buy Goshu eliminate friction consumption in the end-consumer contextualized is that creative for that channel so most maximizes reach and frequency and consumption and churn that how watch US DIRAC got. How many times have we changed direction argued like how many times in the last sixty days have we had siesmic debates of like what we're doing the Cool Prophet Harari a pot of Marley Orion literally last night? I sent a tax on it. I think rog where I said I last night I believe that linked in is actually my most important platform right now. Call those like we were in the breaking news business a big fight fan. We are far more floyd mayweather than we are. Mike Tyson we are in counterpunching based on the consumer behavior in perpetuity up the file of the five. You can't be varsity silence vaulting. Eh because what kind of five five five days every day something really changes significantly that goes to be thick five four that more Maria mayor for more on or not now reacting what David what what David's saying which is so true to your point call it thirty thirty times a year. There's something siesmic enough with the distribution that makes us have to do something what's happening. Every day of every moment is qualitative qualitative in notice that we go back to that incites work that I'm actually doing like literally. I will transition from this meeting right now. I'll probably go to the laboratory in that time what I will actually do is I look at my text to see if I have any fires that I have to address as an operator. My next move is to go and read the comments. It's on instagram twitter and Youtube about the latest piece of content to give me consumer insights to our next chess move viral content Abdel generally him reading forty comments now. My parents are not allowing you go. Oh I got to talk about but here you'll appreciate this. Here's how actually manifesting global seven point seven billion ambitious reach that I'm trying to achieve only put some seven you look. You're on the bus I get it. I'm trying to move as quickly as possible you read thirteen comments and you have to realize that as a human you're like wow nine of these Southeast Asian women and then you read it again and you're like and then then I go and make a piece of content that speaks to it's time for this part of the world to open up and like your kids aren't a product and they don't all need to be engineers and doctors and then I run it. I and I run media against people that live in Indonesia Malaysia you understand it's R._N._D.. At a scale that very few humans are living actually choose insularity rely did move off overs exactly. I love where changed US decisively Yep J. Seismically Reeves is article. I love it. I love you ready. I love you ready in a weekly as usual quantum I wouldn't call them size and every and renamed it every day. We were responding <music> trade around the world we were trading from manufactures foam suppliers and supplies into the disturbances and it was so it was only edgy receipts all the time because the decisions being changed. What was what was wrong? Because you were you. Were you were dating trading assets. I Day trait attention. I mean that's exactly right my friend and you know what and you know this day d-r-y mich and I think I think I think I think what you're going to really enjoy. Is this point because you lived it and what your job was and why you real to be successful. Was You understood that you had to make sure that your immediate circle around you was as close as possible to understanding it but you also knew that many other people weren't comfortable comfortable in that environment and making a palpable at scale was your job. I mean you should see the people on my team. Come in think. It's going to be the coolest thing working for Gharib either kids. This is the best and fucking like it's so fast so hard hard so sharp left turns for humans is great for entrepreneurs horrible for employees too much so let me let let me ask you this. Who is the post producers of what I can tell you we can do better than anybody in the world that I can even ship out to here to make it one of the questions as London? I'm an entrepreneur. It's very easy for me to your point to come up with an ad hoc <unk> scope to best work for you including shipping three New Yorkers layers or t hear what what seems intuitive to me is the ability to make creative end run media to amplify because the costs are very underpriced right now media media so I think you should be spending a lot of money as once you get confident on Instagram Swipe Swipe up ads on linked in ads on Youtube Pre roll so people are I've so's onto the faucet. Maybe if you do that with this. The less reach you know and Love Expos probably is the case none of doses. It's the case when people by fans for the sake vanity fans. It's not when you run creative against somebody who's interested in the subject matter who then discovers you and starts to follow you organically art. It's one of the best things you can do in the world if you run it against health and wellness people and you're putting out a health and wellness piece and after they consume you they're like I think this guy smart between not garbage on that for the sake of Danny Metrics Guido store easy to write or type about three so let's talk about that permit sponsoring an ad right. You have to know what segmentation you have to know when to run the media yeah you have to know what media to run against the creative talent like if you're not deeply like like my media team is a is comprised of Hardcore M._I._T.. Math nerds to the fucking you know that's a talent but then in a silo or dangerous because they just care about math then you have artists who culturally understand the pulse right then you've strategist who understand macro human. This is a real thing so this is why so many people struggle with it. That's why basketball reference I would love to Lebron. James thrilled would live that life. I just don't have that talent. So what feels native to me is and you'll appreciate this because we don't know each each other and I want you to hear this part. I'm even willing to help you hire three people to do it under your guys. I'm not in the need of the scope I need you. I need to give you all the options that I'm willing to do and let you marinate thrilled to help you hire three people if you I feel like you're excited about the notion of being more insular on that kind of guy so that's why I want to give you that option and happy to help A. I'll take the Brownie points with you. I'm happy to add Hawk even though we're not doing it on the Gravitas of who I think you. You are and knowing that we can do it build out a team here to do it. In my mind that looks like something that's minimally twenty thousand dollars fee for strategy creative and then whatever media you'd like to spend zero is fine by the way I highly don't recommend it because the attention is so you're gonNA love this. I'm so glad we have this talk. I am the byproduct of taking over my dad's liquor store that was doing three point three million dollars in revenue and grew to sixty million in five years with no cash infusion no credit line the only reason I pulled it off because e mail and search were invented and I bought that attention for nothing. That's all I'm doing now right now. Lincoln organic not ads is so underpriced. I can't push you hard enough to make as much I legitimately want you to put out fifteen pieces of content aday on Lincoln now on Instagram but we're GonNa make you a little more contemporary and figure out how we're going to win a twenty five to forty five and again. I need to more agendas here. That's instagram swipe up adds three to four dollars. C._P._M.'s to go into stories where we'll make call to actions will film you saying you know here's my opinion on hazelnuts swipe wipe up to get the whole thing. We're sending them to Youtube. I know how this works please and say I think that what's really frustrating at moment and I was working joe now. Yes she referred Kukudji. He is just the most amazing man who ever made on this and you so much to say in philanthropy isn't just about the point charities and of course it's about the different French ranking knights of listen to it and one of the two platforms and recess people made those differences. We have people that are just followers. Just say this to join. Its Light Brown look to your this is what you're doing right. This is what you're doing. This is where we need to change. This is what we need to do to make a difference and not just insane think no shirt and the widget finding on a brick no frustrate some but I do you have to SUV owner abilities won. The skill of post production immediate deploying in this world is still a very narrow skill and most people do it for themselves to he's the engine of it. We still have to have a real conversation of Howard documenting what we're actually doing here like you're the beginning and the end of this the access to you in your purest form and the comfort with that I mean when I listen I am going to be known as the person that started the process of having a human being following them around even me with my macro confidence and not giving a fuck what anybody thinks it took me six months to be like is it do sheet at yeah and I have empathy that you know but that you need a macro strategy of something that is producing an enormous amount of content in documented form that puts us in a position to do post production at scale. So what is that everything it every day. It's it's having this conversation back to your point like the least interesting thing for me to do is to yes him because I want to be historically correct like I'm being selfish in this room. I know what it takes and so what takes his understanding that if you're going to want to put it into this box of I can give you two days and you take care of it for me. Gary and you get two days. We've lost. I you will not reach the scale that you're looking for because you're competing against people that are pop committed and and as remarkable as he is and is remarkable as I am. It's we're GONNA credit like life is amazing. There's a lot of wonderful people. Maybe some don't have the financial capabilities to give back but <hes> you know listen I think I'm doing. I'm getting from kids that were about to commit. I got a picture from a kid of a gun last week and he said I was about to take my life and I watched memorial videos and I didn't. I didn't donate money to him. I said this is this is to your point. Wait the more you make me believe how wonderful he actually is the more even I can feel my energy even going like we need more positively and practicality in our society negativity is loud on the Internet positively is quiet. It's gotten so loud so so I'm looking for more adventures. I'm interested but it takes honestly my intuition it it takes you know. Maybe maybe maybe shortly here sooner than later we can have dinner and really talk about this for three hours and thirty eight minutes. You have to make a shift in understanding. I actually believe what I'm about to say to you that this is the single most important thing you're doing. You're ability to impact the world from an altruistic standpoint and listen I've lived for we don't know each other but I have a funny feeling we have some similarities. I live fragmentation. There is no more intoxicating in feels nice to do something right the end okay so let's talk about your ability to reach maximum. Admiration can only come in the form of something like this. There's no business you're going to build. There's No fucking nonprofit. You're going to start this communication. There's a reason when unders Aku that they go after the newspaper and a television I this is what dictates everything. This is. Why brexit happened Mrs? Why trump happened people have to recognize this is big big big? I've built a client service business for the last ten years of my life life. which is the stupidest fucking business anybody can ever built because I knew that if I could build out the human infrastructure around this crazy skill that I knew I had that I would have the most power the most impact the most fun and so in in my own actions when I had wealth started a stupid business for a decade in my prime because of my religious belief that there's only going to be communication left everything else will be monetize so I think it takes that rant and then getting off my soapbox actual practical conversation around how much how that is and then all of a sudden you prioritize it instead of I want this to be as convenient as possible but maximize the results versus? How do I create infrastructure that it doesn't bother him? That's what I'm living. It doesn't bother me you know and naturally there're certain things I may like that others don't but how do we put him in the best position where creates no friction to his truth including by the way that's why podcasts back to like you know one of the things very successful very busy. People like is the rigor of Octavia Day when I'm like you know what take back two of your three days. I'll take that one day. Let's do a podcast cast. Let's take three hours. Let's get to meaningful guests. I couldn't imagine how interesting the address book is in your phone. Let's get five or six really good ones upfront some guests and now you have a meaningful podcast because we're leveraging off of their celebrity or business fame or whenever your rolodex looks like that's part of the strategy as you can imagine him now interview some of the fancy for an hour and they're bantering all of a sudden you got eighteen pieces of individual pieces of content you know if you look at my instagram right now I I went on. I went on Jay Shetty's podcast but we're filming at all times so on his podcast in my office but this is his podcast but because I'm always filming and this becomes.

instagram twitter Lincoln Lincoln Youtube Gary John Basketball US David David Caldwell Dirac Ceram Youtube Marajo Michael Ovitz Lincoln Saint Catharine Brolo
Dwelling On Your Weaknesses Wont Help You Win

The GaryVee Audio Experience

19:52 min | 1 year ago

Dwelling On Your Weaknesses Wont Help You Win

"Hey, guys, super mash up today on the podcast. This is the audio from three films that crushed on YouTube once called part of the equation, one is called three minute plea to stop caring about what people think good job, direct sip. People Dirac had a sip people three minute plead, a sip carrying three minutes bleed to stop caring about what people think and then finally the one that fucking matters how to find happiness hope you enjoy this should be an inspirational morning afternoon travel session commute. However you consume it number one part of the equation. This video was originally published on March twenty fifth. The number one thing that I can tell you is. I think everybody lies for themselves. And I think all of you want certain things to be happening with you. You want yourself to be something. And I think what you need to do more of you know, you have to audit who you actually are. Who do you critics think you are like what's the biggest criticism you that you get over over? I think the people think I'm a motivational speaker. So what does that mean -able artist? I think people think I'm burst. And I you know, what I understand why America as a society has done a really good job in selling us. How to fix the things that we naturally aren't if I could bless everybody with one characteristic. I have it's not the hustle. It's not the stunning good looks. It's one thing it's self awareness. I think you're of using Trump's the excitement of dictum to so many people I know what I'm good at. And I know when I suck at a point why suck at a ton of stuff. But. Pretty much everything. I suck at follow up like micro follow on like small details. Nothing to me, you need to bet on your strengths. And don't give a fuck about. What you suck at way too. Any people in this room? We're gonna spend the next thirty forty years of their lives. Trying to check the boxes of the things that they're not as good at and that you're gonna waste fuck load of time in news. I don't spend any time on the things that don't matter. What doesn't matter as basically everything in between the overall vision and strategy and the real knowledge of it. There is no reason to do shit. You hate not promise me, you won't because you can lose just as much money being happy as hell. There is no loss in going for that. Yeah. You might get made fun of and you might have it in your own mind, but trying to figure out how to make people slopped that feeder nobody wants to the rejection nobody wants to use. So I understand the philosophy. I understand that string of DNA that doesn't want to make you lose. The fact that I've been working nineteen hours a day every day for the last twenty years is easy for me. It's the only year I knew right? I was poor. I sucked shit at school. It was the only gear I had right? So like, I said here with enormous disrespect and with enormous assumptions around all of you that you're just too soft to beat me that alone doesn't allow you to beat me. I highly recommend auditing yourself, or if you have no, fucking empathy or Q or self awareness than find somebody in your family or friendship that does. And let them tell you who you are. Once you believe that either for yourself or someone else told you go directly all chips all into that. Because that is the only possible way in my opinion, watching from the outside of over indexing because the truth is if you wanna be an anomaly you've got to act like one. Executing the way it always is following the school business model to such worship is going gonna lead you to a place where you're not going to win. No, the no the philosophy and don't worry about all my shit in the middle of politics the process. The all the crap does not matter. Spend all my time, the clouds, and that's why I think successful. I am not going to allow anybody in this world. Not the media, not my friends. Now, my detractors, nobody define who I am. I'm gonna find who I am for myself. Give fuck what anybody says about me or thinks of me or thinks from doing because I trust by tuition. One control. You percent. I know that a built twin I always went up gonna win execute against you so damn important to stick to like your DNA. Right. And like what you're good at? Nobody can define who you are guys. I mean, the, you know, the game has changed. You know, we talk about all these products. Don't be scared to be multidimensional. You're not unfocused. You know, nobody in this world should define who you are. You could be so many things a worry that people are confused that effort for the secret or. Solicit. It's part of the equation. Do you know how much of that two of the next six years? Just for the people don't have patience worry that people don't tap into their strengths, but talent and skills the ability to work hard and having thick skin due to help noxious thick skin is when it comes to business. Fuck there's way too many people in this room right now that are doing stuff they. Stop doing that. If you want this if you want if you want to buy the Jackson, you want to share that's. Get. Who do you critics? Thank you are like what's the biggest criticism? You that you get over and over. I think the people think I'm a motivational speaker. So what does that mean -able artist? Yeah, I think people think I'm and I you know, what I understand why I. I on paper. Meaning if you catch me in the right environment. If you catch me in if you take certain if you clip certain parts of this interview, you can paint very bull artists narrative. I get it. I think a lot of people are cynical. I also think that we live in a society where there's been plenty of ours. And I communicate like one I'm not used by that. Number two. Plead. Stop caring. What other people think this video was originally published on January seventeenth twenty nine thousand nine? My big thing is that people's fears are predicated on other people you're lowering other people's opinions to dictate your life. Letting somebody else dictate your life is immediate unhappiness. You're not in control. There is nothing. Nothing more difficult than navigating your life based on somebody else's opinion. You actually care about what your dad or mom or grandma or husband or wife or daughter or son is going to say about you. If you do this thing, it doesn't matter what they think when you're fucking ninety two. And you're sitting there you're not going to give a shit about what punk man ninety six had to say. Or even what your aunt had to say who's miserable because she never got hers. So she's trying to keep you down negative people latch onto positive people and try to seclude them from the world because that's their energy in work. I see it every day in life. I see every day. It's just what it is. I hate how many people judge other people without having all the context every time you fucking judge should make yourself own little ninety nine point nine percent of people that you judge or have opinions on you have no idea what the fuck is actually happening in their lives. Like, you don't fucking know. What's going on in somebody's fucking home? Everybody sucks at something. Right. Like, we all have shortcomings. And for me. It's like why don't we just audit that? Like, why don't we just look at it that way and be like, all right? Well, I'm good at this. But I'm not good at that. Like, everybody's so absolute. Are you really really really not gonna live your life based on somebody's anonymous fucking icon feedback that you suck. They fucking suck. Go do your thing. Don't listen to anybody. But what's in your fucking mind, fucking heart and not living a life where you lower other people's judgment to dictate your behavior. You're letting your homie or your aunt or somebody else shit on you. It's going in your head. And I think you're sitting on yourself. You're valuing somebody else opinion too much, so many of you are going to be resentful and blame somebody else besides yourself. It's your fault that you're not doing your thing. And so the reason I think it's happening is the judgment of others. It's the same shit from fourth and fifth grade that we develop this very complicated. But unbelievably simple, you're worried about what other people say you give up on that shit and your clean, and you can go and all of a sudden, it's not how much money you have or how much time you have your see that you can do it. Money time ain't shit of holding you back compared to your worry about other people's opinions. Do you know what it's like to be in your own head and nothing else matters. Do you know what it feels like to give a shit so much about what everybody thinks yet not care at all? Do you know that when I leave here I'm going to look at every single tweet about this talk. And if somebody said, I'm going to be devastated like fucking died yet equally don't give them buck when you can get to that place, amazing should happens. You know, why? 'cause you stop being scared, and I want that for every fucking person because let me tell you something if fucking is the best you only have one life and it's much better to limit for yourself than somebody else for trying to one. That's it baby. Number three how to find happiness. Video was originally published on February fourth forty nine hundred. Do you know yourself or do you aspire to be something you might actually not be? Yup. Execute and just can take time because he they're patina gonna make it up and try to front which is your phone ability or you'll just put in the work. But in the work put in the work, and that's it like, it's just a process, man. Like like, you know, like just put up put out the word, we are just completely in this incredible place of unlimited options. I just struggle with people's inability to have perspective on where they sit in opportunity in a seven point seven billion person world, the quickest and easiest way. To get to do what you want. Wallpa-? Your bills is to start sacrificing leisure and other things and start focusing on monetize ING the thing that you want to do in the future I used to drag through school by the time. We got the three thirty. I was like dead because hate it. So you can't put in the hours unless you love it you. That's why believe loving it leads to the most success because I think somebody else loves what you don't love that you're doing for money, thus they'll be more successful because they're going to do for nineteen out. Now, there's talent you may not love singing, and you open up your mouth and you sound like when Houston that's real. You may not love there's athletes absolutely, no them or not passionate about their sport. But they were born six ten and very coordinated. So what happens it happens? But I think that's the rarity. Your rank amongst the seven point seven billion people in the world when it comes to opportunity is ridiculous. To have a special life. You have to do special things. And that usually means putting in the work and loving it. You take your vintages? Some advantages are experience some advantages are youth reach going to happen overnight. That's what I learned. Don't I can in a half. Eight and a half years before you get to three please factor in what the world's going to be like in twenty nineteen to twenty twenty-five versus looking at what the world was like two thousand nine to two thousand fifteen way too many decisions by way too. Many people are being made in the by factoring in the past without anticipating the future forget about Benzes and shoes and homes and planes. The R Y of life is not money. It's be happy. And when I look at the people that I see that are happy, regardless of their income levels or success or fame or notoriety or money so much of that is completely predicated on the fact that either their parenting or circumstance help them have actual perspective to what the hell is going on here. Do you know what I wish for all of you twenty five year olds in here that you knew how young you feel at forty news alert gotta kind of feel exactly the same. I don't think there's anything wrong with chasing money. I just think that it's. Usually the quickest way not to get it. I am remarkably stunned by the lack of accountability in our society. Everything wrong at fainter media, anything that ever happens any piece of content. Anything that ever happens in my life? One hundred percent is might fault. And let me tell you what happens with accountability, you get real happy. When you feel that there's no other source controlling your. All of a sudden it gets happier. Your ego, and your insecurity doesn't want to take the L. You don't want to admit that you've done. Because for some reason so many of you were living your lives based on other people's opinions. And that is crippling you. The way to really eliminate fear is by not giving about anybody's opinion. My losses are mine. I'll deal with them myself. I don't need your two cents. You're losing plenty on your own patients and inner voice makes you unbeatable. This phone is more powerful technology wise than the computers that Ronald Reagan had to run the free world this thing while you lay in bed from seven pm to two in the morning is your gateway to get out of the thing that you complain about yet. We'd rather watch entire seasons of friends again on Netflix. The one thing that connects everyone here, regardless of your winning. You're losing company employees entrepreneur the one thing from coast to coast that connects every person here is the one asset that we should all be chasing is attention. Before you achieve anything. Whatever the hell you came here for when you go in output to try to create your business run for mayor raise money for a nonprofit, no matter what you do. No matter what you try to accomplish. When you leave this conference? The one thing that you should be taped chasing is people's attention before you can accomplish selling a speaker or a cookie or a t shirt or insurance or whatever you do you need somebody's attention to tell them. Then your message has to be on point enough to commit them into doing what you'd like attention. My friends is the asset. Nothing else is important to me. Besides attention. The reason I've always adapted to new content and new platforms the internet itself, Email YouTube, Google, adverts Facebook, Twitter, podcasting all of it. The reason I always done well with that is my religion. Above anything else is whereas the attention today and potentially tomorrow not what worked yesterday. If it's crazy how I feel my whole life never had peer pressure. Never did anything anything ever ever that didn't want to do because just didn't value somebody else's opinion over mine, and that comes from good parenting circumstance DNA a million and things I don't know. How to teach that what I'm just trying to do is. I'm trying to be in a weird way. I like being popular because I become your courage. I think the most flattering thing that's happening to me in my life is I'm becoming people's courage because when they take risk, and they take ridicule they point to me. And then I tell the parents themselves. It makes the most sense in the world. To go high risk in your youth because you can live your parents house you to an nineteen people watching can live in studio Twenty-one deep. I know I lived at I saw it. I watched it like this is exactly when you guys are supposed to take to core. Leaps of faith either. Go and do it for yourself or get close to something that you believe in completely if you let somebody else's opinion, whether your spouse, your boss, your mom, your aunt, your best friend. If you genuinely genuinely are living your only life, which by the way, by modern scientific terminology is four hundred trillion to one if you even could comprehend how ridiculous it is that we are even alive. Like, do you understand? How ludicrous it is that you have a life. There's nothing mathematically in life that can happen that it's more ridiculous than the fact that you've got one you're more likely to get struck by lightning fourteen times than have a life. Forward forward. Forward mindset, all of that leads to one thing if you do not become a practitioner of how to communicate on the social networks of today. You are one hundred percent you relevant. Don't like it. Tough figure it out execute it. My friends negatively can lead at halftime kindness. Always wins the game. Your life is predicated on when you get real quiet at you can't you're another person's two cents. The reason I can work seventeen hours a day is because I'm not spending fifteen hours a day dwelling or looking back faking it to make it is the great flaw of this generation, please don't do it. Please. Stop listening to anybody but yourself, please eliminate negativity from your life because you want to really win. It is absolutely by reinforcing, positively. So get real quiet in here. Get real selective about who. You're spending time with and most of all speak the truth. Do the right thing kindness is cool is cool. Don't act like you've made it talk about the journey of trying to make it. Thank you so much for listening to this motivational mash up if you're not subscribed to gear his YouTube channel, check it out at YouTube dot com slash Gary.

YouTube America Dirac Trump Netflix Jackson Houston Wallpa Benzes Ronald Reagan Gary Twitter Facebook Google three minute One hundred percent one hundred percent thirty forty years twenty five year
Ep. 65: Keeping the Power On During a Climate Crisis

Got Science?

00:00 sec | 1 year ago

Ep. 65: Keeping the Power On During a Climate Crisis

"Welcome to the god science podcast. I'm your host conley only mcdonald while we're sticking with our summer theme extreme heat heat waves melting alaska and today the strain on the power grid and stick around after the interview for some good news cynthia dirac. Oh is back with the third installment of science for the wind. So what are your summer essentials a good popsicles sunglasses. What about electric city. If you're like me you've spent the summer giving. Thanks for air conditioned spaces and if you really like me you've never given much thought to the electrical system that powers your a._c. Because why would you regional power grids bring electricity from the power plant somewhere nearby to our outlets and you probably never think about any of this until the power goes out power outages occur more often during extreme weather events wants like hurricanes wildfire and heat waves each of which is happening more and more because of climate change and often when people need power the most refrigerators and air conditioners. Don't just make life comfortable. They keep you safe and the risk of power outages keeps increasing. It'd be nice to stay blissfully ignorant about power and just trust that they'll be electricity when we need it but is that really wise to figure out how oh power grids are planning ahead for increased demands and complications due to climate change. I spoke with my colleague. Julia mcnamara a senior energy analyst list here at the union of concerned scientists. She explains the challenges that grid operators face in meeting our power needs and what methods we currently have for doing doing so and spoiler alert. They're pretty inefficient but our conversation goes to hopeful places to and i can guarantee that you'll be the star dr of your next dinner party with your new understanding of grid operation an electricity sourcing julie. Thanks for joining me on the podcast was so good to be here so i'm not sure how often the energy grid comes up in casual conversations with your friends but i tell you that in my life. The number is zero. It's the poster child of out of sight out of mind but it's actually tremendously important so can you describe the electricity grid in a way that the average person can kind of get a picture of how it works sure so the whole goal of the power grid is to get electricity from where it's generated to the people who use it that means getting from a power plant to that socket in your home so we have these power plants than <unk> transmission lines that bring power over often long distances and then two smaller lines like you see around your neighborhood which then eventually come to your home so are all grids equal are some better than others sugar so the grid's been in a state of transition that we haven't seen in many any many decades moving from a model of these large centralized generators these very massive power plants to more distributed repeated generation and that means seeing wind farms and solar farms closer to your homes on rooftops all around the country with that shift towards words decentralized power. We actually increase the resilience of the grid because any single outage or fault on the system is less likely to because a massive power event so who actually runs the grid day to day. There's some parts of the country where utilities participate in markets so they're sharing operations over broader re <hes> regions there are other parts of the country where utilities are very localized and then within in those different areas there are also local power municipal power and co ops so it's basically all over the place you've got a whole range of different systems or ways of operating that's right but there are still some core operating principles and each region of the grid asked align with these. There's a the national electric reliability corporation and the federal energy regulatory commission both set standards and and check on the reliability of the grid so a lot of operations have to meet such standards and that comes into play when we get to especially some of these these high risk events and how to prepare for and prevent those so what's and example of a high risk event heat waves so that's when you get to these these situations where you're having increased demand on the grid at the same time you have the increased chance of different pieces of equipment failing and and it's in those situations when you're facing these dueling challenges that you might lose power in the whole goal is to keep power online twenty four seven three sixty five. How robust is the system. I think most people think i flip my switch in my house and the electricity comes on is their reserve power just sitting waiting for these moments of extreme heat their reserves at a lot of different levels from you. You know minute by minute today by day. Two seasons today on an annual basis is the way that the grid is planned as we use different amounts of power over the course saturday over the course of a year it different seasons right so in the middle of summer. You're running your air conditioning in the fall not so so electric's deloitte fluctuates grid planners are prepared for that so they look at weather forecasts for example and they know how many resources they need to be prepared to have come online at a moment's notice. Some power plants are ready and waiting right in the wings. Some are take a little bit longer to call on the newer resources. We've been bringing online things like solar. Wind and batteries can actually respond very quickly to these types of things in the passed. We've relied and still do a natural gas power plants which also some of these power plants can ramp up much faster than traditional coal or nuclear plants so basically so you're saying that there are plants that are just sitting at the ready so if a heatwave is forecast than they get up and running they fire up and are ready to go this right so there are markets designed for this. A lot of this is based on a day ahead market. Get where there is a forecast how much electricity will be needed. These power plants will bid an and then realtime markets which are really looking at if they underestimated estimate or overestimated making those minor adjustments day of so especially things like heat waves. There are some power plants that only run a few times a year. That's incredibly inefficient. It's really costly right. You're keeping these big power plants around sometimes small just to be able to meet these speak events but it's absolutely the case that the grid has historically been designed to serve customers so to meet demand where it is if you turn that switch. If you fire up the air conditioner the grid is there to meet demand. Let's talk a little bit about with renewable energy. Now <unk> gaining momentum howell solar wind battery power change the system so this system that we've historically used used relied upon is incredibly costly and inefficient as i was saying. We're just keeping these power plants around to meet a few hours a few days a year as we pivot to these cleaner energy resources especially things like solar plus storage they can directly replace those natural gas peaker plants except not only can. They meet those few hours a year. They can contribute year round which means not only are. They much more cost effective. They're also elect cleaner. One of the challenges with peaker plants is that they're are often located in communities and on high heat days there is very bad air quality some of the worst air quality days of the year and at that same time and you're powering up one whole class of these peaker plants are actually the equivalent of jet engines so you're bolting jet engine to the ground and you're firing it up up right these bad air quality days. That's a terrible mix. It's costly and it's bad for public health so being able to replace those peaker plants with these clean resources that can benefit communities the whole year round. That's the better way to go and the definition of a peaker plant. Is this plant that just comes on at those times those few times in the year when needed that's right. They're all targeting. That peak period of the day is being a grid operator a stressful job. I have to imagine you see these pictures of their operating operating rooms and they've got screens all over the place. The power grid is the backbone of all our critical services right. Everything relies on electricity when you follow oh that thread far enough back so when the power goes out. It's a real crisis so one of the most important things cooperators can do is not only ensure that right the power stays on that's their number one goal but they have these remote operation centers right. They have their own resilience plans just to be sure that they're able to manage outages themselves as we're recording today. It's quite hot here in the boston area that it is having another. I'm not sure it's going to qualify as a heatwave but a few days of above ninety degree temperatures. How did the grid managed with our last couple of heat waves overall. The grid did pretty well. <hes> in a heat wave the greatest stressed from really two sides. There is the increase 'electricity us from all these additional air conditioners coming online and fans refrigerators running harder but then there's also the stress on the grit components themselves and that hits every facet of the grid starting with power plants is where these coal plants nuclear natural gas that rely on water for cooling when water gets warmer. They're less able able to cool their systems and in fact we've seen in past events when the water gets to they have to shutdown operations entirely so let's taking some of your most important power our plants and taking off fine exactly when you need them most then you have these transmission lines which those are the lines that convey electricity long distances they are less efficient in high heat so they can't carry as much electricity they also run the risk of sagging as it gets warmer and more electrically comes through them when they say they risk faulting that can take line off then that can stop right the flow of electricity and if the grid operators carefully managing in that situation it can quickly spiral into a huge event. The two thousand three northeast blackout was an example of that where just a single line eventually triggered a massive suv cascading outage event that got fifty million customers across the northeast after the two thousand three northeast black a lot of love new standards and operating procedures were put in place that help protect us from such a thing happening again so that the reasons another question for me when something happens <music> on route from power plant to my electric switch. Do they know immediately what has happened and where it is. They're getting better at it and better able bowl too quickly re-route electricity so any given challenge with the grid doesn't take the whole thing down and this is something that good operators plan for so. It's not just do we. We have enough power generators to meet peak electricity demand but also can we meet peak electricity demand if our largest power plant goes down if a very important important transmission line goes down. Can we still manage those outage events and that's why we still have a lot more resources available than we actually expect to need. We'll be back in a minute with the second half of our interview. Got science podcast is brought to you by the union of concerned scientists more got science podcast dot org he can find us on apple podcasts stitcher rx soundcloud and all the usual podcast cast uplands if you'd like a transcript or links to additional resources from this episode and a full bio of our guest head over to got science podcast dot work for some currently doing push to promote got science so please tell your friends colleagues family that kid selling lemonade on the side the road about the episode's topics you like and if you have a sec please leave us a review. It's quick and easy when you open got science in your podcast app scroll down to the bottom to ratings and reviews and leave a comment and finally if you're on twitter. Come talk to us at thought science u._c._s. Now let's get back to our interview. So how do the power grids maintain reliability in a heat wave so this is a multi step process starting from long range planning that spans years out. That's let's looking at forecast for how much electricity is anticipated to be on the system needed in those peak events and ensuring that their enough power generators <music> of eligible to meet that the power grid is a large interconnected machine and it's running all the time which means that it needs maintenance there are parts acts that need to be replaced so when it comes to infrastructure planning insuring that these fixes if say a power plant needs to go down for a bit or if a transmission line needs to be replaced doing that in what we call shoulder seasons spring and the fall when electric less electricity is needed so there's more slack on the system then though there's still some maintenance events that require longer periods so it's staggering those to ensure there aren't too many overlapping which would preclude the ability to meet peak demand dan during summer. There's also the case that power equipment fails right and you can have these unexpected events and making sure you have enough backup power in place as well as planning for how to mitigate the effects of such an unexpected outage then there's forecasting weather forecasters are incredibly important to cred operators because they're the ones who say we expect in a couple of days at the weather's going up and then as that day approaches that's projecting forecasted demand and then signaling how much electricity will be needed by generators and then when the actual heatwave arrives power operators are firing up peaker plants. They are bringing their least used resources online. They're also looking to neighboring regions which may not also be suffering such high weather to use electricity from them and then they're calling on customers themselves to reduce usage that can be in the form of demand response programs where say in industrial customer doesn't actually need to be running all of their systems at that given time or that can be in programs where say big back stores turn off every other bank of light or smart thermostats are turned up a degree or two which you know for any given person not a big change range but across the grid as a whole makes a really big difference so that's an incredibly important and effective solution so when they're planning looking hang out a few years our grid operators are managers taking into account climate change or do they do their projections based on what has happened in the last five years ears. It's often a retrospective and one of the ways we've long run up against challenges in that is the fact that energy efficiency standards have have been increasingly stringent and really making great strides in reducing electricity use. We've also begun decoupling our general economy to me from electricity use so we're utilities long planned for steadily increasing use. We've actually been long showing being that that use has been dropping off which all highlights the importance of thinking about all the different elements at play because now as we add electric vehicles geico to the system as we anticipate changing climate conditions that also needs to be factored in because on the same side as we anticipate extreme heat there are areas areas where there will be less of a need for electricity use in the winter so julie if i gave you a blank slate and said here's here's a whole new system that you could develop. What are the first three things you would do. So here's the thing we don't have a blank slate available all to us and it's really important to reckon with the system that we have with a blank slate build a decentralized system where the infrastructure is planning planning for climate impacts from the start where foresight is the name of the game where renewable are integrated fully and completely in the system is planning running for that but the system that we have today requires a different set of priorities because we have to begin where we are and build from so it's only it's like a patch-work it is it is end you a lot of grid infrastructure is intended to last decades is and decades and it's expensive and it's paid for by ratepayers right your electricity bill. Your natural gas bill so every investment that we make it has to be thoughtfully intentionally built. That's not traditionally been the case but the more that we know about climate impacts impacts the more we know we have to factor them in to all climate to all infrastructure so that its climate resilient climate smart so julie what got got you hooked on the electricity grid. Will i think so much of the electricity grid is where the rubber meets the road for beginning our progress furthering our progress on climate change. It's a complex system but affects every facet of everyday life and it's so important and these decisions <music> have long been made in close drew. It's very hard to influence the system in one of the things that i think we really try to do here is ensure that these policies that will affect decisions and investments that will last many decades into the future are thoughtful considerate of changing circumstances assist and are really aren't in the best interest of people in the environment. The grid is overwhelming. Climate changes overwhelming. It's hard to feel like you can make any any difference. Are there things that the average person can do at every step of the grid there are challenges that we face and also opportunities that we can take advantage of i think especially when it comes to individuals that comes down to how we use electricity there are choices we can make and then there are choices. We do not have the power to make it less router policies. Bring them on line in here really thinking about for example the energy efficiency of air conditioning commitment air conditioners are widely used in the u._s. Less mildly use globally but we know that with extreme heat rising from climate change air-conditioner use will be skyrocketing. The single most important thing we can do is make sure that there is a rapid and aggressive set of standards for lowering the energy use of air conditioning systems that is so important because access to cooling isn't just a matter of confer. It's health and and safety and it shouldn't be a choice. It shouldn't be up for debate whether people have access to cooling. It's critical and so making sure that that huge deployment of air conditioners is efficient is so important but again. That's not something that you or. I can do that something that say in the u._s. That's federal standards that then trickled down onto manufacturers and then show up in went what options we face when we purchased this equipment ourselves. It's also a matter of pushing for policies that help break break the cycle where currently facing as greenhouse gas emissions increase the number of extreme heat days. We see will rise. It's also the case of the power. Sector is a large contributor of greenhouse gases so we're working actively at the state level at the federal level at the local level to try to push push for more clean energy every day. This is something that everyone has a saying right. This is building a good for the future that we want and so so it's pushing for these policy choices that send us in that direction so i'm kind of jazzed about the grid now excellent. What do you think the best way to bring it up in a conversation sale. I'm having a dinner party and a few friends over without killing the whole evening you now. I think they're a heck of a lot of great digital's but i also worried that my dinner party invitations have been dwindling dear. It's is all about factoring all of those great. There is progress here. I think the challenges are actually really important to talk about because i think you know extreme heat. Is something that we we all feel and i know that when i'm out walking in this weather i feel like i'm wilting right and yet you go into something like a grocery store. Can you feel that blast of cold air and it's hard not to think about how much energy that must be using and you see all these compressor cycling on cycling off a building after building after building. This is a big challenge in. It's something that's increasing. So how do we tackle that. How do we think about not only do we ensure health and safety but the same time we're bringing more renewables online and we're creating a system that can manage it so there's some neat things that we haven't talked about in terms of alleviating alleviating the pressure that air conditioners put on the system right so for example rooftop solar is generating the most electricity and the most power during the middle of the day as more rooftop solar comes online actually pushing that peak demand lower and later that eases the stress on the system in fact last year during the july two thousand eighteen heatwave it was estimated that rooftop solar in new england over the course of about about seven days saved on the order twenty million dollars just in reduced power prices so we're making progress and then we think about these things like these really heavily polluting power plants points letter extremely costly that end up trickling through into your power bill at replacing that with solar and storage with these clean energy solutions. That's exciting stuff. That's clean. That's better. That's more cost effective. Well julie. Thanks for joining me on the podcast and i will gladly invite you to dinner at my house anytime to talk about the grid was a pleasure and now it's time to lighten the mood with an uplifting science story today. We're bringing you. The third installment amount of our segment called science for the win. Welcome our winning correspondent cynthia rocco thanks colleen. It's summer and as we speak thousands of turist are either heading to or coming back from east coast vacation land that magnificent state of maine. When i say maine you might think about rocky beaches lobsters sisters and stephen king's small towns full of demonic children and possess dogs but it's time to update those associations to include bright sunshine strong strong winds and fresh clean energy. That's because earlier this summer governor janet mills signed into law suite of bills that will reduce carbon emissions boost boost renewable energy create jobs and fight climate change. I spent a few of my formative years on a farm. In rural maine and still have friends and family members is living up north so i'm especially glad to be sharing this win beyond that. There's just something about it. That's really special and it's people power the power of democracy without federal leadership on renewable energy and reducing carbon emissions people who care about climate change have focused on making progress state by state. If you're a u._c._s. supporter or longtime listener. You're already know that it's the will of the people in the united states that we act on climate change including in maine where polls show that the majority giardi of residents agree on increasing clean energy and decreasing emissions in the state legislature. There's been bipartisan support for both but for eight years the will of the people was blocked. The former governor opposed investments in clean energy and attempts to scale down emissions for mostly ideological reasons and shutdown shutdown bill after bill that would have taken steps to address the climate crisis locally. It seemed like there was no hope for me. Despite an informed and eager populace and state lawmakers who were on board when you have a leader who repeatedly stands in the way of your progress you know what they say just can't get there from here but that's the great thing about living in a democracy when a new pro clean energy governor was elected in two thousand eighteen my colleagues at u._c._s. working with diverse coalition of folks we're ready to to help guide and advocate for legislation to help main regain its national leadership in the fight against climate change. I might just move back. Here's what these new laws are going to achieve means renewable portfolio standard. The legal minimum for renewable energy sources in its energy mix is going to double from forty percent by twenty seventeen to eighty percent by twenty thirty. That's the most ambitious target for twenty thirty in the united states. Next markets for solar energy will be opened up to all mainers. That's businesses homeowners even renters with new policies that remove restrictions on solar access and finally a committee has been created to keep me on track to reduce its global warming emissions to eighty percent below nineteen ninety levels by twenty fifty the benefits of these policies also include improved public health more the jobs less reliance on imported fossil fuels and yet bur reagan rates and there's one more thing that makes us when really special and that's the swiftness missile of this progress for eight long years many mainers were stuck and frustrated by their leadership's inaction on climate change but with just one election in in six months from the governor's inauguration to the signing of these bill's main has gone from falling behind to leading the way and that's the way life should be great job main were wicked proud. I'm cynthia to rocco and this has been science for the win. Well that's it for this episode of got science. Podcast got sciences made possible by the hundred and thirty thousand thousand members of u._c._s. Especially our partners for the earth the twelve thousand supporters who make monthly contributions to stand up for science learn more at u._c._s. u._c._s. u._s._a. Dot org slash partners special thanks to julie mcnamara science for the wind by cynthia dorato editing and music by brian middleton additional editing by omari spears researching writing by pamela worth and john young our executive producer is rich as i am your host colleen mcdonald come find us on twitter at got science u._c._s. Thanks and see you next time <music>.

julie mcnamara colleen mcdonald maine twitter cynthia rocco united states Julia mcnamara alaska cynthia dirac
Thu. 03/21 - Santa Tim Has Forsaken Us!

Techmeme Ride Home

18:19 min | 1 year ago

Thu. 03/21 - Santa Tim Has Forsaken Us!

"The. Welcome to the Technion ride home for Thursday, March twenty first twenty nineteen I'm Brian McCullough. Today, reset the X number of days without a Facebook scandal calendar, Microsoft, launches virtual desktop, but begins sunsetting windows, seven European Wicky pedia goes dark and the hottest in crypto is making people. Remember the glory days of twenty seventeen. Here's what you missed today in the world of tech. Another day. Another whatever this is this morning Krebs on security reported that a tip stir had alerted them to the fact that Facebook had been storing some users passwords in plain text form in systems searchable, by employees. The source said that between two hundred and six hundred million user passwords were kept in these systems in this way. Quote, my Facebook insider said access logs showed some two thousand engineers or developers made approximately nine million internal queries for data elements that contained plain text user passwords, and quote now note that at least at this point there appears to be no malicious intent here, we think this was just sloppiness. Again, we thank Facebook. Immediately posted a statement saying it will soon notify hundreds of millions of Facebook users and thousands of Instagram users about this issue. You if their accounts were affected, quoting Facebook's Pedro, kind of haughty the VP of engineering for security and privacy quote to be clear. These passwords were never visible to anyone outside of Facebook. And we have found no evidence to date that anyone internally abused or improperly access them. And quote win was it that I did that rant about Facebook. And the line between a move fast and break things culture, and a culture of straight up incompetence, the great can Dirac had this tweet thread today that I'll just quote from sections of quote, how does Facebook supposedly one of the more capable engineering firms have such shoddy security and such shoddy internal controls. It's one thing to store passwords in plain, text bad. It's another thing to have that many people have access to a database that have them bad. I can see how the first one can happen. A team builds a new. Paddock really fast grow. And it doesn't bother to use proper solutions to store credentials whose fault is that maybe the credential store corporate number one is so cumbersome that the growth-oriented team covered. Number two had to build something sketchy to meet their managers, culprit number three KPI's. This stuff is sustained MC. It's easy and fun to blame individual engineers. But as cliche as it sounds this stuff is organizational issues nothing about storing passwords or building ACL's is rocket science by making sure you have secure systems that can be used think entire product life cycle easily and making people understand that p I is as much of a liability as it's an asset, especially at companies like Facebook is very hard. I don't think Facebook will ever get there for what it's worth a company whose product exists as a function of the data you wished you didn't share Walt respect your data. Okay. Bye. Subscribe to my newsletter and quote. Last year, Microsoft announced windows virtual desktop which it called a comprehensive desktop and app. Virtualization service running in the cloud today, it launched windows virtual desktop in a limited preview quoting tech crunch. It's worth noting that this is very much a product for businesses. You're not gonna use this to play apex legends on a virtual machine somewhere in the cloud. The idea here is that a service like this which also includes access to office three sixty five pro plus makes managing machines. And the software that runs on them easier for enterprises, it also allows employers in regulated industries to provide their mobile workers with virtual desktop that insures that all of their precious. Data remain secure one standout feature. Here is that businesses can run multiple windows ten sessions on a single virtual machine and quote at the time of this writing windows virtual desktop is only available in the US. East to and US central as your regions, and you need to be a Microsoft three sixty five enterprise customer to work with this in the first place. It is part of the subscription you already pay for. But you may need an additional as your subscription on top of that to run multiple virtual machines in the cloud. But wait Microsoft announced more today, including desktop defender. Advanced threat protection for MAC OS. Also in limited preview. What's that? Exactly. Quitting from venture beat. If you did a double take here because you thought it was called windows defender, you're not wrong, Microsoft is extending its endpoint protection platform to additional operating systems starting with MAC OS. And so with the release of Microsoft defender ATP for MAC in limited preview windows defender is now Microsoft defender. Microsoft defender ATP gives MAC OS users, quote next gen antivirus protection. But Microsoft is also promising to add end point. Detection and response and threat vulnerability management capabilities in public preview next month TV is designed to help security teams. Discover prioritize and remediate known vulnerabilities and miss configurations exploited by hackers and quote, there were plenty more in the weeds announcements made by Microsoft today around office, three sixty five and windows ten. So if this is your Mezei do hit the venture beat link in the show notes for more details. Also PS Microsoft says that official support for windows seven will end on January fourteenth twenty twenty though enterprise customers can pay for extended support until twenty twenty three. Why am I mentioning a nearly ten year old OS that you probably shouldn't be using still anyway? Well, because chances are a good proportion of you are still using it because windows seven still makes up about forty percent of the overall desktop market. If you are one of these recalcitrant holdouts windows recently released a software patch that will now start off medically warning you of the impending deadline so to keep your stuff safe and secure maybe start transitioning away. Now, Microsoft doesn't patch and of life software, generally, though, in twenty seventeen it did make a rare exception by releasing a security patch for windows XP, which had been officially retired for. Three years at that point in order to prevent the spread of the wannacry ransomware attack. Remember that scary e you copyright law. That is making its way through the European parliament. We've been tracking it for the better part of a year now. Well, four European Wikipedia sites are dark right now and directing users to contact their e you representatives today, March twenty first to protest the copyright directive other sites like Reddit twitch and porn hub are doing the same though. They have not shut down access to do. So a final vote on the legislation is scheduled for Tuesday, March twenty six as the verge reminds us, quote the law in question is the EU copyright directive. A long-awaited update to copyright law. Although the directive mostly contains commonsense changes for the internet age to provisions have been singled out by critics as potentially dangerous. These are article eleven which lets publishers charge platforms if they don't link to their stories the so called linked tax and article thirteen which makes platforms legally responsible for users. Uploading copyrighted material. The so called upload filter. Her champions of the directive say these laws will give publishers and content creators the tools they need to. Reclaim the value of their work from US tech giant's. But critics say the politicians behind the legislation. Do not understand the breadth of the laws they are proposing. And that the directive if implemented will harm free expression online and quote. Quip is a better electric toothbrush. Created by Dennis and designers quip was designed to make rushing your teeth more simple affordable and even enjoyable one of the most important things we do for our health everyday is brushing teeth yet. Most of us don't do it properly. Why? Well, most people brush too hard and some electric toothbrushes are too abrasive quip has sensitive sonic vibrations gentle enough on your sensitive gums. Also, why up to ninety percent of us? Don't rush long enough. It really is that simple quip brushes have a built in two minute timer that will pulse. Every thirty seconds to remind you win to switch sides, helping give a full and even clean. That's why I love quip because a smart toothbrush. Just means. It's just gotta remind me. Hey, dum dum. You're not done brushing yet. Oh, an quip is also backed by twenty thousand dental professionals, and they're a simple. Subscription service. So I never even have to think about it. It's just hey new brush when you need one quick starts at just twenty five dollars. And if you go to get quip dot com slash ride right now, you can get your first refill pack for free with equip electric toothbrush. That's your first refill pack free at G E T Q IP dot com slash ride. Get quip dot com slash ride. Once again today, the tech main right home is being sponsored by medal lab, meta lab is one of the few design agencies in the world that can take product idea from end to end from napkin sketch to real shipped product. Let's look at their work for slack. For example. Slack is of course, beloved for its fun bubbly interface and meta lab was there from the start the slack team came to meddle lab when slack was a rough unstylish prototype and metal have worked with them to design the app from the ground up the brand the web app the mobile app, even the marketing site, basically, meta lab helped make slack into a delight metal wanted slack to have the look and feel of video game not an enterprise collaboration product, and they succeeded like twenty seventeen the design features slack was known for propelled it to become the fastest growing business application ever at a valuation of over five billion dollars. Metal ab. Wants to bring the same success to your project. Let medal ebb help you take your idea and turn it into the next billion dollar app. Visit meta lab dot CO. That's meta lab dot CO and tell them Brian sent you might thanks to meddle AB for sponsoring the pod this week. There's one crypto coin that is still partying like it's New Year's Eve circa twenty seventeen allow me to introduce you to buy Nance coin which has more than tripled in price in the last three months surpassing a two billion dollar market cap by Nance coin is the coin minted by by the world's third largest crypto exchange by volume by Nance was founded in the midst of the 2017 seventeen crypto boom and after run ins with regulators authorities in Japan and Hong Kong decamped to crypto friendly multi where the exchange is still domiciled quoting Bloomberg. This is the best executing team in crypto said to sharp Jane, managing partner at hedge fund multi-coloured capital management in Austin, Texas, we expect to hold them for the foreseeable future. And quote by Nance coin also known as BNB is used by holders to pay the fees levied by the exchange for trading. It's also on the way to becoming a fair. Medium of exchange for issuers of initial coin offerings allowing startups to raise money by listing on one of the most liquid crypto exchanges with about one billion dollars in daily trading volume. What's made by Nance coin? Particularly attractive is the company's practice of tying the performance of the exchange to the amount of tokens and circulation after an ICU issued two hundred million of the coins July twenty seventeen the company plans to spend twenty percent of its profits each quarter to buy back and destroy binds coins. In undertaking that may continue for the next ten years, founders Yao Zhang, ping said in an interview about fifty percent of the coins were allocated to company employees and investors and quote. The ipad mini reviews are in. So as per usual. Let me just do a quick whip around the horn. Generally, everyone was like, look, it's an ipad mini, if you know it and you'll love it. You'll know this love this wired says, quote, the many feels personal in a way that other devices no longer do not because of its actual newness. But because it is still here and slightly reinvented. Once again, Matthew pens arena. At tech crunch said quote. It's small sleek now incredibly fast and well provisioned with storage. The smallness is a real advantage in my opinion. It allows them to exist as it does without having to take part in the ipad as a replacement for laptops debate. It is very clearly not that while at the same time still feeling more multipurpose and useful than ever. I'm falling in real strong like all over again with the many and the addition of pencil support is the sweetener on top. Up and quote, some people were dismissive because some people are just dismissive of the concept and place in the world of the ipad mini these days. Here's Chris Velasco at gadget, quote, there will always be reasons to keep the many around as you read this. It's being used in point of sale kiosks and in airplane cockpits and on Chile's dining room tables. And that's great for them for you. And me though and for most actual users. I suspect this year's many will come off more as a capable curiosity than a must own tablet end quote. But Neil Patel was more aligned with my at this point well-known position on this device. Quote, people who love the ipad, many, really love the ipad mini. It's easy to forget that because apple seemingly forgot that. It made the ipad mini the last update. The ipad mini four came in twenty fifteen and it's barely been mentioned since most people both in and out of apple assumed the minis middle-sized market position would eventually be snuffed out of existence by ever larger phones and the repositioning of the ipad as a laptop. Replacement but people really love their ipad minis, and they just kept buying the ipad mini, four even as the rest of the IRS lineup was updated and improved over time. Apple told me it was surprised to find that people were buying the mini primarily because of its size not because of its price. And if people are going to keep buying something. It's worth updating and quote, and if I may say so long may that last. Finally today. A bit of audio levity yesterday at an economic club event in Washington, DC, AT and T CEO. Randal Stevenson was being interviewed on stage live in front of C span cameras when his apple watch started buzzing distracting him. It was a robo-call. It was a huge IMI activity that I was got to be part of the CFO for many of that was. Yeah. For a lot of that. And getting I'm getting a call to right now. Literally robocall at from President Trump or somebody or. Call me. He doesn't call you. Okay. So. Yes. The scourge of robocalls is so all pervasive. Not even the CEO of one of the largest telecoms in the world is immune. I kind of wish he had taken that call and then tried to reach actual human being. So he could be like, do, you know, who this is by the way, I think I've mentioned before that the various telcos are launching various systems to combat robocalls, AT and T and Comcast have been testing verified calls using digital signatures. It's the new so called shaken slash stir technology, which though it won't stop robocalls completely promises to give you more control over verifying the calls you get inbound. Every day for me at eleven fifteen AM ish or about their same. Call every day in Chinese. I never even know what the robo caller is trying to tell me, but it is adorable. When my iphone tries to transcribe the voicemail message. No Santa Tim announcements today. Sad that airpower thing is still coming. I swear that is all for today though, I've been your host Brian McCullough. You can follow me on Twitter at Brian MCC. The podcast is our slash ride home the link to subscribe to the ad free version of the show is at the very bottom of the show notes. And by the way, I haven't reminded you of this in a while. But do rate us and reviews on whatever platform. You're listening on on Google podcasts on Spotify on your podcast apps. If it has a rate and review feature rate us five stars and writer review if you have the time, especially on apple podcasts slash itunes. There are a couple of negative reviews on itunes that came in over the last couple of weeks that I want to bury. But honestly rating reviewing helps us grow the mutant podcast army. So thanks to all of you who do or have done. So in the past.

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The Best Moments of The BBQ Central Show in 10 Minutes or Less

The BBQ Central Show

00:00 sec | 6 months ago

The Best Moments of The BBQ Central Show in 10 Minutes or Less

"This is the best moments of the Barbecue Central. Show in ten minutes or less. You could listen to your favorite interview or segments. Do you enjoy doing older shows for the first time in years but by parents moments of the Barbecue Central. Show in ten minutes or less. He's just what you need. Thanks for listening and enjoy the show. Welcome to another edition of the best moments of the Barbecue Central. Show in ten minutes or less. I am your host John Solberg and this edition is being brought to you by the butcher shop. The butcher shop is the home of the eight nine master. Kobe briskets were. They are always hand picked for you. This father and son team has operated this retail meat market in Pensacola Florida. For the past. Fifteen Years Kevin Jordan ship nationwide to be biggest names barbecue. Brisket is one both sides of the American Royal Cook off that happened in two thousand and nineteen they also ship some of the finest prime dry aged Austrailia wagon and Japanese. Raghu cakes to people just like you and me who aspire to be the kings of their backyard. The butcher shop always has burke Sire Park Dirac DIRAC and prairie fresh all natural pork in stock and again hand for you now. Are you into wild game items? Such Bison Venison elk ostrich. How about some camel? Have you been searching for those ten to twelve mile boneless Turkey breast featured on hundred barbecue right? The butcher shop has them in stock in air. Ready to ship to you today. So whether you're looking for the best compensation brisket ribs or pork butts or you just want to have a better option to cook at home. The butcher shop has what you need. Give them a call today. Eight five zero four five eight eight seven eight two. That's eight five zero. Four five eight eight seven eight two or you can reach out to them on their facebook page. Facebook DOT com slash. The butcher shop shop is spelled S. H. O. P. P. E. And here's what's going on today from. May the fourteenth two thousand thirteen Andy Husbands Award Winning Chef Restaurateur Author Television personality? He's into talk to Greg about his latest book at that time. Wicked good burgers. Let's get right to it. Here is Greg An- andy husbands for May the fourteenth two thousand thirteen. I thought my I guess. Second our chef owner of tremont six forty seven and sister throughout located in Boston Massachusetts. Also the CO author of one of the most of my gonNA say one of the most biggest by English teacher would slap the shit out of me One of the biggest barbecue books to come over the past two years wicked good barbecue which he wrote with Iq pitmasters. Chris Heart One. On the heels of that effort they went back to the writing room then produce the newest effort aptly named wicked good burgers. Which will be discussing tonight. So let's go ahead and a race back over to hotline and welcome back to the show Andy husbands anymore you but I'm great. How are you doing absolutely fabulous? Andy appreciate you asking a bunch of different things. We can talk about here tonight. But last time we spoke we were discussing. How well your book wicked good barbecue was doing and how it was exceeding expectations and all of this great stuff and then to follow up with it no longer. Do we have to wait? I believe it was like April. That was released. A wicked good burgers hit the bookstore. How did you decide to go after the burgers versus some other kind of fair that you might hit on you know kind of Always have a competitive nature with each other and Kind of inspire each other to do better. And we got into huge discussion about the better burger. Kind of the Better Burger of movement. That's now and how to make the Best Burger and from there. It just jumped. That's write a book about it. Better Burger Movement. So what? What does that mean to you and the Better Burger Movement and you guys. I'm sure have it out there as well. We certainly have a Boston and New York. You know all these wonderful great places you know. We have tasty Burger shake shack just places that are putting out these really great high-quality Burgers in a volume setting. That is with a better burger. Movement is so it's moving away from your Burger King Wendy's absolutely Andy Husband's joining us here on the show. CO author wicked good barbecue some websites for Andy. Tremont T. R. E. IS A tremont or Trey Mon-. I'm sorry one works. All Right T. R. E. M. O. N. T. And then the numerals six four seven dot com also fearless chef dot com. If you WANNA check them out while we're talking you're fine dining chef by profession. One could look at you and burgers being I guess perhaps a bit divergent. Just through stereotypical thoughts. Have you always been a burger lover? I mean Burger to me. You know are more than just a few will for your body to me. That smell that we sm- you smell in the summertime of grills lighting up in that wonderful charge smelly slow. Meat is one of my favorite things you know from early child who doesn't have a burger. It's an American institution. So if I stroked you a blank cheque right now. Give you one hundred dollar bill and said Go. Get your favorite Burger. Where's IT located in? What would it be well if relocated here of course traits seven? I'm you know I mean for me. The Best Burger is just really you know good quality products on a great bond over some really high heat. That's probably your most important thing is cooking it over good heat wealthy and of Andy House joining us here on the show. You know there've been a few burger books that have come out over the past few years one. That jumps right to my mind Most notably would be Ted Readers. Everyday Gourmet Burger Book. How does wicked good burgers differ from some of these other more recent Burger efforts by other authors? Well of course in one way. It's the same we're talking about Some kind of vessel. That's going to have some kind of meat product inbetween. But what Chris and I do is And we didn't good barbecues. We really kind of bring it down to the bare bones. We bring it to really explain to you how to make the best quality burger or barbecuing wicked. Good Barbecue Really WanNA teach people how to just make the best. We explain it very simply and we think it out very thoroughly to come up with the best kind of recipes solution so if you ask me what the difference is of course. I'm GonNa tell you ours is better but I really think that. We focus on technique technique technique. Which is very important. So what kind of a Writing Process is it for you and Chris. Can you guys have known each other? You know up in grade school and all that stuff you you say. You're both very competitive. You like to have these engaging conversations if we can say that nicely. Are you guys like in the same office? Are you? Sending emails and documents back and forth is a little bit about. How do you put this book together? It's a little bit of both. I mean Chris locally A great relationship so we try to you know. See each other whenever possible You know it starts off by kind of hanging out and just talking about what if I wonder if we can. What do you think about this and then kind of writing on a listen? That's the recipe's editing getting editing. And then we kind of Heaven I have similar and that also different strengths. So we'll kind of focus on what's going to work the best and what's who's going to be able to you know like this would be better for you. Wrote this to spend if I wrote that and then we've kind of separately go at it yet together. Look at it meaning that we kind of look each other recipes. We critique each other recipes and support each other where where necessary were you guys on a strict deadline or is this a kind of an at your pace book with some suggested times of Turner. I've never heard of at your pace. Kinda book in my life. It's always a strict deadline. It's always we WANNA yesterday Yeah you know I mean. Are We love our editors? We love our Publishers but they have a time line and you know they WANNA get into about how books are done. They're investing their investing time and energy resources in us to come up with a good You know product and they WANNA be able to get a return on their investment. So you know a quicker. Return is always better so you know they. They do want them quickly but they also don't give us the time to to write them. You know you you. You need a certain amount of time. 'cause all of our recipes are written but then they got to be edited. Then they've got to go get tested and sometimes they need to get re tested three times just to make sure the perfect so it does take time to write. You know hundred recipes for a book but you know probably about six months as well. It takes turn out a book miles going to say you know. Do you and Chris set up like task kitchens and and really try each and every recipe in this book before actually gets the print. Obviously it sounds like it does. But before you're submitting recipes and it's in the book people are testing it. Do you guys already have a bunch of this stuff that you have? Maybe put together in times past when you're maybe at a barbecue competition reason burgers on a Friday night Or where all these recipes coming from a little bit of everything you know from growing up with around food him and both of them that I have food families. We've kind of grown up in from you. Know being curious about food to dining out They kind of come from everywhere Based on other ways we've seen other things and other flavors but you know I would definitely say though in the testing process. One one thing that is really important and yes we we. I've tested every single one but Also important so we actually have somebody else tested. Meaning that somebody else. Who's not familiar with the recipe? Because that's who the recipes are written for for people at home for you and we need to make sure that people understand them. Read them not fit. You know 'cause I understand what Chris is saying but will you understand that? And that's what's most important to us that that the consumer is as able to. Cook Cook with it. Any husband joining us here on the show that's right. That was anti husbands culinary legend head on over to the BBQ central show dot com. If you'd like to hear the rest of this show always a lot more information than I can bring you in ten minutes or less. Don't forget check out. The butcher shop over on FACEBOOK DOT COM slash. The butcher shop shop is spelled S. H. P. They are the home of the brisket. You're going to save ten percents off your entire order by mentioning the barbecue central show. Do it get hold of them. Get you some good brisket. Now's a great time to practice next time on the best moments of the Barbecue Central. Show in ten minutes or less I am your host. John Solberg I'll look forward to talking to you again soon.

Chris Heart Barbecue Central Burger facebook Andy John Solberg Andy husbands Boston S. H. O. P. P. E. Austrailia Kevin Jordan Sire Park Dirac DIRAC Greg An Kobe briskets Raghu Pensacola Florida Andy Husband Turkey Cook Cook Andy House
My POV on how business will change over the next few decades: 4Ds London

The GaryVee Audio Experience

27:26 min | 1 year ago

My POV on how business will change over the next few decades: 4Ds London

"Hey, guys decree. I'm in a room right now with your man Dirac and Jason Marino. Both video editors on team. Gary v I've worked for Gary for the last five and a half years helping him managing grow his personal brand. This is a session from bainer media Davey digital deep dive at took place February twentieth. Gary spends an hour with the attendees that are generally business owners entrepreneurs looking for better information on how they can scale and grow their companies and market in two thousand eighteen world as someone who's leading one of these sessions at Davies deep dive, fourteen Gary v it's been really exciting to see a lot of small businesses operators real successful entrepreneurs who just need extra help and understanding of the power of what a Facebook pixel can do for your business or what we mean when we say contextualized, creative or what we mean. We say creative subjective. Or what we mean when we say that you can't be at the mercy of Instagram alone. These are topics that Gary talks about all the time. But what's special about the podcast is that it actually allows more room for understanding and context on what he's actually trying to get to that. Sixty seconds Grandpa's won't really deliver on. If you've been listening to this podcast at all for the last year, there's zero chance you haven't listened to one episode in which you heard Gary scream and talk about the advantages and future voice for marketing and your business. This was a topic. That was brought up in this forty session that you're about to listen to I genuinely believe that seven eleven and Burger King or deep shit in thirty year window. This is about timing your very thoughtful, I've listened a couple of times like everybody here. I will tell you the biggest thing that I've gotten better at lessons. I learned as a kid even though I was right. I literally built my dad's entire business strategy for why library when I took over ninety eight on this. This is true that by the year two thousand twenty four months, then everybody would walk into our liquor store with a phone and have technology that would give them the price of every product in the country in order best price. And that's literally how I decided to sell everything cost that anybody knew and then build up other brands. It was great because it really work because the price leader of everyone. Anybody wanted? We still don't do that. It is now twenty nineteen. We have close ish capability have that capability. If there is something called wine searcher, if you're a big wind buyer that aggregates like it's there. But it's not one person will walk into ybrid this year. Best buy where people look up stuff on Amazon, you know. So I was wrong about timing. What I got what I'm good at now people, you know. So right. I'm gonna timing. That's why embed on VR. That's why don't bet on a are. That's why I don't bet a machine learning or things of that nature. I know every one of those things is going to happen. The question is when right. So yes, what you're saying? Is right. The question for you is how are you over thinking it? So what I say, you should go by bunch of buildings for restaurants like that may not work. But when that's at scale when when ordering food on the Lexa is that. Scale Google, you could be talking about a good seven ten years. Could be more. I think that's. I don't I don't I'm guessing that feels fish you start thinking about Sepp, usually you have to look at who's doing it all the time. If anybody here has agreed to nine year old kids in her life. They definitely see that those humans think about voice berry differently than we do. So seventy years when their high school and have the capability of having the money whatever start doing things differently. That's how everything happens. That's how online dating app nd unlike dating around for a long time, it become acceptable until the generation only talk them and all that got it. So you have to look at consumer behavior. I'll tell you the bigger thing is going to be the infrastructure of last mile. Who's going to deliver it? So for example, I think he's gonna be a ton of restaurants that don't have a physical location just sitting under buildings and have contemporary two hundred percents, right? That's what everybody is going to be so context is going to be honest rands left. No. I think brings the only thing left. As many as now like, I think that to your point Alexa, Google or phone semi a cheeseburger. But there will be brands that say semio's shake shack burger or McDonald's or burn. I think I don't think brand has to go away. I think you're making a valid point. But I don't think you you realize how many people don't buy some brand like people look the amount of people here who bought a cheeseburger. And they actually give a fuck. It was just the first one in the airport that had a cheeseburger, whether it's Tim Hortons, McDonald's Burger King or something else. They didn't care lab. It's every day. Private labels are doing well. Right. And comedian says cake. Brand is Queen. And she runs shit. The amount of brands allowed are completely predicated on how well brands are executed. I think store you've got to think about what one buys, right? Like like a cheeseburger. I mean, everybody like, look, I think even by your toothpaste, you're going to buy it from Alexa, and it's going to be in your home within three minutes. That's awesome. You know, buying fucking pair of sneakers that way is not awesome for a lot of people still people wanna see touch. So you have to figure out what commodities are in trouble. Seven elevens in trouble, comedian stores Bodet has trouble. I really believe that. We overpay everybody here has paid more for something. They knew they could buy somewhere else 'cause it was right there. Instead, he didn't drive to WalMart or Costco, or Sates. Right. Well that comedians is about to get really comedian. So it's convenience. It's brand. Right. There's all the things that have always dominated humans will always play swim szeswith brand because with voice to your point. I pull up a Google search in two thousand three when that was Doug game. Even you might have been better odds the best at it. Why I was better than everybody even wind. I was better than everybody. Why we've got big. But people still saw their store that they were actually looking for not me below right? They typing cabernet they wanted to buy from the supermarket. They saw the wine library at I got a lot of them. But I didn't get everybody. And they would go to where they wanted here. If I say wine Amazon controls that. So what I need them to say why mybookie? That's why brand is still for it. Right because if they're going to say semi supplements, I want create team you're finished. Because you're not to be able to afford the affiliate fee the amount of money that Google apple Amazon, whoever wins, this is going to be able to charge brands like Rickard too. To be the default brand aren't gonna make slotting fees in stores, look like a fucking picnic about maith ever brought hundred day one hundred percents one hundred percent, you'll be strategic. They'll they'll do what they always done. They'll pick and choose if records willing to really pay fuck it. We'll get to whatever shave whatever in three years. But if nobody's willing to pay fuck it. We'll do it ourselves or they're gonna look at data. Everyone's asking for shampoo. It's now viable enough thing for us to do our own ship who. Voice is a big one because it's not visual. Visual still gave us options. Voice. We're gonna have no control other than one thing Brandt. Alexis send me twinkies not chocolate cupcakes matters. That's why keep building brain brand this forever. Yeah. Of kusuma. Of course, the course, go away. And the quality where to your point. And that is examples where the quality you had a big enough advantage in the actual consumer's point of view, not your own where a lot of brands are gonna lose them. Why they lost the private label game is they assume that the quality delta was going to be enormous and in some categories it wasn't so correct. Your RND capabilities. Or the delta? Conveniences a son of bitch. It's a fucking son of a bitch. There are people literally go into a Sainsbury, WalMart or market wanting to buy your product. But because it's one shelf lower this once they know they don't like it as much it just fucking. They don't have the second for you. It's crazy. How to be a brand that makes somebody willing to be inconvenient is the fucking holy grail. How are you? So good that I'm willing to go out of my way to have you. It's big Gary has been talking about as a personal brand is entire career is not being relying on single platforms for audiences attention. On February twentieth. Gary v posted on Instagram if Instagram broken disappeared off the face of the earth ninety percent of people reading this right now would also disappear off the face of the earth. Don't be one dimensional get your platform game up. His post copy reads, please please, please diversifier platforms and content and start using the attention. You have here on Instagram to build up your Email list. Texting platform, Twitter, YouTube and Facebook accounts, your podcast and linked in profiles, my friends. This isn't a recommendation, it's a warning. Cross platform promotion and growth is a topic that you're about to dive into. So crazy. I don't if you saw this is literally the post I just posted on Instagram. It's morning. I think my poster something like insulin disappear today. So would idea eight percent of you because everyone's so one dimensional? What should he do? You should start a podcast three hundred sixty five days a year, you should post two times a day on YouTube, you should figure out the business version and put on Lincoln. You should start your own text messaging platform, you should build up your own Email. All you need the platforms because you've attention Siping in it, and you knew your own first party data Email and texting because you need to own it. Home platform. Just be shirt. Four three three dot com. So you've all of these even the traffic and the cookies and the first party data all events. Yep. Apparel? Here. We opening beauty. You're in a great spot. That's the answer to everybody. You have something bigger ready. You just have to throw right hooks importantly, three look at my. I always say watch. What I you know, look what I'm doing. I'm like three postal get that Pompeo's that five years point because I want you to turn on my notifications, like always gathering attention. You don't putting the final touches on? My new text messaging platform added wild person line. The tech wasn't strong about the rewrote roll it out when I roll it out and you'll see it. I'm going to write up like one post just to be a black box with a phone number. That's gonna be the post. I don't give a fuck that's gonna get twenty two thousand two hundred thousand I want the fucking bone numbers. People. Get caught up in bullshit, literally. I know this happens your company with two or somebody else. You care so much about winning the day on a post on Instagram. You're not siphoning out the IP. You know, this is what happens that you're next poke should be like signed for militants. It's not gonna do as well as the fucking clips. But it's much more valuable for your business. Hey, this news. This is Andy Kaye I've worked for Gary for the last five years. I have the word contextualized creative ingrained in my brain for the rest of my life. Because I've heard Gary say those two words together probably more so than any other word while you're about to listen to is the meaning of contextual creative the difference in ATP performance in running an ad. That speaks contextual to the audience that you're trying to hit versus a generic Manila. Ed is duress tick Gary's about to dive into what that means. Exactly. And how to best use it for your business? Critical. Yep. Hind you're pan Rinta Instagram. There were people that were the biggest on my space too. Lincoln's on rated they built fucking Facebook business people in earn. All you have to do is you're selling them so p- make it about how efficient their business. They will be they use your if the contextual people always talk about awareness, but they don't talk about relevance. And the biggest problem is everybody talks about awareness as potential awareness versus actualized awareness. So what I love about Facebook and Instagram and YouTube it's actually being consumed. And you could actually make contextual data for it. That's why it's so much better. Crispy doing all of a sudden personal both both psycho and demo right? And the platforms. Have that information? But like like, you know, unlinked in that the person works at Arby s or went to Cambridge. Or like, you know. I don't know how people haven't figure this out like to the when I haven't figured out have. I think we do a bad job of layering. Commonsense. It's so effective. The problem is nobody realized how much creative took. That's where everybody fuck included me. What a what? It just so much. Personal brand for some of you like some stuff were starting to like, hey, Detroit. Pay Texas this stuff. I'm doing for empathy set there for like twenty minutes, like seventy three different beginnings. Hey, did you fuck up? This is literally one. Hey, did you fuck Valentine's Day, we're running that right now don't ever thought that up again, what are some of the wine you'd have to think about buying her a gift anymore Dumes? You know? We literally picked the highest network counties in America, literally from Wikipedia just probably plead statea, and I was like, hey, Huntington beach Hayes Somerville. Hey hundred literally, and then you run it and it converts better. But what everybody else did was what I did for years. Hey, everybody should pick up this line run to everybody. Think about if you guys made contextual creative as interim to just the team that percentage liked. Podcast. I don't know win. This is going to go in on the podcast. We probably just interrupted a really interesting port. We would love to hear back from you. What your favorite part or learning of this podcast was so that we can then take that information and create an article and Instagram post, a Lincoln post of Facebook video specifically around what you guys main take away from this podcast was thank you. When I mean, literally when you see Lincoln that says, hey, dad, do you have a daughter? Here's what's really cool, though about going broad. If you're Lincoln at said, hey, hey, dad, give a daughter that writes, what's interesting is you Lincoln and Facebook do not have that data for the most part. But if you go high net worth if you go into cliche, right that human if it's a good piece of creative is going to pass that onto his nephew who's daughter rides. Or as you know. That's what the meeting about. So. Nobody rips out of fucking newspaper and brings it nothing looks right. We're watches a commercial takes their phone records. But people do pass on social creative. That's good. Hey. Hey, do you know about this company? See where I'm going. So there's that's the reason to go broad social media special. I've just don't understand people. Don't see it. And let it praise it's hard. It's hard. It's new it's it's it's the reverse of the old world. It's literally the reverse. It's all bottom up instead of top down. So just doesn't come natural to people because most people are not consumer Centric. It came natural to me because I grew up in a retail store selling knocking door to door. It was only the customer. There was no academia, there was no thesis. There was no consulting. And it was always always on the hook even people that are streak kids that go into companies immediately aren't on the hook. So that's how I got, you know, sticking to Walker me to realize why. But that's the game in this. Next part. Gary talks about his pattern Rick mission in what he's seeing in the future of the economy. When you have to be profitable. What you're going to learn why think we've got the model down and you'll do internally with us. Somebody else is you'll get math that works for you. You just won't be able to scale it in a way that somebody who's losing money every day could scale it. But as somebody who competed against wine dot com that had one hundred sixty eight million dollars funding, and I had nothing and I won because two thousand happened when the world melts all these brands are finished. Finished completely built on the next round until they sell it to one of you. And I think you guys like macro see big brands are finished because channel conflict. Sink. It's page of the best bet I ever made was when the internet collapse. I was only twenty four years old all the stock market collapsed. April two thousand debt, right? My body was on because it was the first time. I understood that Wall Street because I didn't know was different than real life. Amazon was going to win. But Wall Street the different ship because it's just naturally I figured it out. That's what's going to happen shit hit the fan tomorrow, everyone's gonna melt Proctor, and Jane and Pepsi are gonna high five it'd be like see fuck those fuckers. But in the ashes, they're going to be the actual companies that put them out of business. Which is why you should do that. Meaning just still profitable. Your biggest the two biggest things you have to do is make sure creative and bath and insights together, not separate and you make a fuck load of critic. The biggest issue for them at four six and twelve dollars is how many creative variables agencies making. The targets right? Twenty-three year old dudes and fucking shortage is not hard. Infrastructure is. Yes. Volume of businesses. I thought you were going with our India products. Businesses. One hundred percent, especially if you are indeed that way, don't guess, I wouldn't literally create a channel on social media called make pretend products and just post every day and see what people give fuck about. And then go make that orange juice with coconut oil. Why guess? You had a guest because there was no way the internet didn't exist. So yes, I would. But I would do it the way I just said wouldn't guess unless strategy right? You guys are big company if Unilever JJ or Proctor has something that you're pissed off about and there's good reason. The like fuck with them like hymns. You know, things like that just fuck because you're because you're fighting a war so go fuck around in that battle that could be lodge a place where you could lose and still win. Right. Like if I was running a big glob, right? I would look at the place where my biggest competitors winning. I would make a product that. I was going to lose money on with the sole reason of making that brand seem not cool to the end user. Would you buy these? If I felt the talent would in that company would be able to not just drive that business, but Dr the DNA of the full organization if I was these guys are so dynamic and what I bought them. Look, I'm gonna pay twice you're giving forty fifty million offers. I'm going to give you one hundred hundred but I'm not giving you dick until the end. I'm gonna be five now and ninety five in year four contractual like we can't fire you you'll get it all and the four years you have to change the DNA they were going to Asian. I don't give a fuck if your little thing grows, I need to fuck him fix, this content, content, content content content content content content. More more more I'm sitting here with Dirac across from me Dirac likes to say, and I quote, Gary has fundamentally broken how I think about my creative. What he means from that is it's not up to Dirac or myself or dairy to decide what is good content. Or not the judge and jury of one man's or one woman's point of view on changing that text and black or choosing a different moment is one person's point of view that the market is the market and you'll get more learnings in speed on putting out versus debating whether or not you're fine should be pink. This is a deep dive into this topic that could be a long winded debate for a long time if you can figure out how to not let anybody be the judge of the creative you will win. Who is it? Who's the judge in your world, the CEO of founder to bosses somebody who is it? That's your problem Petra bucket. That's that's that's your problem. That's. Them them. U Penn them. Yes. You educate them that their subjective. Call is the bone ability. It's back to humility. It's back to the one question. He asked what does that frustrate you because I more humidity than I ego. I mean on putting a content about me, forget, about empathy or fuck in a hotel or sneaker or shaving cream or vitamin and all the time. It's me I read all my qualify. An opera on enough. That's what proved to be like if that's happening with me who nobody's deeper. The Qualcomm that I'm in. And it's me, and I'm producing it. And I know I'm wrong came over. That's exactly right. And then just what I what I do. Well, I get to the punch line quick. Right. If you go to the punchline quick, and I keep waiting because I'm just so excited because I'm curious. It's gonna be awesome to see what you do or don't do. But it is the punchline if you sit down to be like this depends on if you're willing to get fired have a good enough relationship. But somebody says, hey, Joe, and Johnny. Here's the punchline your subject the fucking call on if that's cool dot cool. Good or bad means nothing. The end. That doesn't mean, you know, when people hear you say that go will Gary what about the guy who said if I listened to my customers, I would've been faster horses than I would say good, then you would put out the car. The car would have worked and everybody would agree back to businesses and products. So if they're so right? Let them push four times a day. You don't by the way, you want to really work it don't post on the Instagram account run them as ads and see what actually works. You can run a thousand pieces of Instagram content day run the MS ads. They don't show up on the main pain. It's why everybody loves stories. Everybody puts the main feed on such a pedestal like your fucking art in your home. But smoking just like whatever people produce like crazy for stories, but are fucking crippled by the main feet. I just treat the main feed like stories better than most friends and family and the podcast one thing. I'm really really really curious about even though I can see on the back end of our podcast and Olympics. I would just love to get a gauge from you, all what's your favorite podcast platform. And what platform where you're listening on right now. I hope you guys got some value out of that as someone who's been listening to Gary's voice there. The everyday for almost six years, helping him create content and figure out the best ways to format is content for social platforms, my favorite type of Gary content is the one that I know will be most tangible and actionable for business owners. I hope that there is some tangible. Takeaway that you got from today's podcast episode. Thank you for this knit five stars. Subscribe. We appreciate you. Thank you finally a place where you don't have to hear. And got a jersey potty mouth, I grew up in jersey in the eighties. And it's the way I communicate when I first started making content of the business world, I cursed mid-2000s, and it was stunningly unacceptable and probably bothered a lot of people as time moved on and our culture moved on a bigger percentage of people became okay with some of the colorful language. However, a big percentage is not everyone and more importantly, deploying empathy and caring about the audience is ultimately, the only thing I truly believe in. I don't wanna change who I am. And nor will I ever. However, I also don't expect people to conform into me. I have to conform into them. Because ultimately, they're the audience for that reason, I'm super excited about having a curse free channel. This is an incredibly important chapter in my career. An unbelievably exciting channel for me. And I hope you enjoy it for the rationale behind its creation.

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The U.S. Still Isn't Prepared For A Pandemic Election

FiveThirtyEight Politics

00:00 sec | 3 months ago

The U.S. Still Isn't Prepared For A Pandemic Election

"Hello and welcome to the faster the politics podcast I'm Galen Dirac. The clock is ticking for states to ensure that they can safely and effectively administered this fall's election in March, it became clear that states needed to reconfigure in person. And significantly scale up mail voting so that Americans could vote during the pandemic since then we've seen postponed. Elections consolidated voting places, longlines mail ballots that never reached voters and long delays in counting those ballots, and that's all been during the primaries a much smaller affair than what we'll see this. Now. Only one hundred days remain until election day, so our state's ready, and are they actively working to solve the problems that we've seen here with me to discuss our elections analyst, Nathaniel, Raycatena faneuil healing, and also with us is made in as director of voting rights and elections, the Brennan Center for Justice Hello thanks for joining us. Thank you for having me. Me Let's start with you. Mayo now at this point. How close are the states to being ready to administer the election in November by your estimation I? Think we're in store for a big mess unless people start acting really really quickly, states are in different stages of readiness. Most of them are not very close to being able to pull off a smooth. Smooth and safe election, and it is only going to get exacerbated the longer. It's for them to get the resources that they need in order to be able to make the changes that they're going to need to be able to make right now. Congress is considering proposals to give them three point six billion dollars, and Congress needs to act quickly because the. The clock is ticking, and there are a lot of steps that go into an election, and this election is going to be unprecedented in a whole bunch of different ways. And why do they need four billion dollars I? Mean I think people don't generally think of voting being an expensive thing and have it ends that because there are a lot of changes. Changes they need to make if they're GONNA get an increase in vote by mail. They need people or machines to process them. If they're GONNA be mailing more vote by mail applications out, they need machines that fold them and send them out. They need scanners that when they come in to be able to say if they came in on time, they need. Need people to be able to observe the ways that they got signed and then other people to be able to make sure that the observers didn't get anything wrong or discriminatory. They need to pay their poll workers more so that we can recruit more of them. They need to buy extra cleaning supplies so that they can sanitize all of our polling locations. Locations we've done in assessment about what it would take. A good estimate of what our states and localities need in order to be ready, and it's about three point six billion in doing a little bit of research I was actually. Maybe there's ninety on my part surprised at how expensive elections are a lot of localities spent a lot of the resources that. That they were given through the first part of the cares at on administering their primaries, and it was a lot of money I mean. Can you help us put this in perspective here? Like how much does administering a national election cost normally? We actually don't have good decision for that because we chronically underfunded our elections like compared to the way that other. Democracies Ron we we don't. We expect a election administrators to pull off election with. Bubble gum and duct tape, and our voting machines, or not up to date are online. Registration systems are not hardened against attack. We don't have enough testers at look at our election materials to make sure that people understand I mean one of the one of the things that I remember. Is that a particular jurisdiction who won't now remain unnamed sent out materials about their primary. The date was wrong and they weren't trying to disenfranchise somebody. They didn't have somebody who had the band to be a proof reader to make sure that the template that they use from the last time. Didn't just roll right through, and they didn't change the date. Those are all things that we can fix if we get people more resources to run our elections, and we are under the best of circumstances, underfunded funded, and when we're talking about the changes. That, we need to make right now. We're not even close, you know. We want to be the best democracy in the world. We need to be willing to invest in it. We need to be willing to pay for it. We can't get democracy on the cheap I. think that's an important lesson for us all because right now. The prices hitting us is the corona virus, but in other years it could be whether and another years it could be foreign cybercriminals trying to. To cripple our infrastructure, our elections are so important. They need to be resilient against whatever crisis the moment throws at us, and that requires resources planning nathaniel I know you have been tracking state by state as each of these states has been changing its rules in order to help people vote this fall. So where do we stand? Give us a round up above what kind of changes have been made so far? Maybe what states haven't actually changed the rules at this point. Generally speaking, there are three different categories for by mail accessory absentee voting access. There are the states that require an excuse to vote absentee. There are the states that allow anyone to vote absentee without an excuse, and then there are the states that actually conduct mail elections by default I e, they mail balanced every voter so states for example like Colorado Oregon Washington do that even under normal scenarios, many states have liberalized their election. Laws either through executive order or legislatively, or even sometimes through the courts to make it easier for people. Vote by mail this year, the latest standings I have are. Currently there are seven states plus the District of Columbia that are conducting default, millions and additional thirty four states are allowing people to vote by mail. For any reason you know, technically some states are saying. Oh, we're requiring excuse to to vote APPs Thi this year, but being afraid of catching colonel virus counseling excuse so that, of course that basically covers everybody so in total forty one states have. Have made it very easy. You know by default or easy to the point of some at least be voters can do it for any reason by mail that leaves nine states at the current count that are currently still requiring an excuse that said a good chunk of these will probably change their laws between now and November. There is still time although as mere says time is running out to. To implement these changes, but for example I believe as we speak New York is passing through a law that would lift the excuse requirement in addition West Virginia is enduring the primary. They lifted their excuse requirement, and as long as the cove. Nineteen state of emergency is in place that excuse requirement will continue to be lifted, so assuming that stays in place through November West, Virginia would also. Also join the ranks of the forty one so at this point. Are there any state that we don't think are going to allow voters to submit a mail ballot if they wished to? Absolutely I'm less optimistic than my friend. Daniel here. I think the upshot for voters is at at this moment in time right now on July. Twenty Third Two thousand twenty. We have about ten states that. Are Not going to let every voter. Who wants to vote by mail in? November do so, and there's going to be a battle royale in some of these states for example in Texas, this went to the courts, and the courts thus far have sided with the state of Texas so I think we need to be prepared for the fact that some Americans are not going to have access to a mail ballot, and who is eligible is not the only important criteria for meaningful access. The other question is are they going to understand the rules enough to know that they need to apply in advance for it? Are they going to know what the deadlines are? Are they going to have the postage stamp to return it? Are they going to? Be Able to return it in time and rely on the post office to deliver it before the certification deadlines, and then does the state have the kind of counting rules that give voters a benefit of the doubt, or they shut voters out the way I like to think about it is that there's four components to vote by mail. The first is who's eligible and we spent a bunch. Bunch of time talking about that the second is how easy do they make it for you to access about it? The third is do they make it easy for you to return, and then the fourth is that when you return it, do they? Do they allow you to count? And states are all over the map on some of these things. Some states get a lot of notoriety. Notoriety for example Georgia had a really big problem with the way that they were doing their signature verification in the vote by mail system where people bought, it was discriminatory because they were kicking out, so many of the by mail ballots had come in, so there are a lot of different strands to vote by mail, and to that that leads me as a as a lawyer who's been. been doing this work for a really long time that works with all different kinds of communities to the conclusion that we cannot just rely on vote by now. We have to protect our polling places because there are so many ways in which the vote by mail system might not work for somebody that we need to make sure that people have safe and sanitary in person voting options. Yeah I definitely don't think we should assume that the states will make the change. I think it'll be. It'll ultimately some of them will, but yeah so in the primaries. It was just Texas Louisiana and Mississippi. That didn't do it and so therefore I don't expect them to make it the change for the general as well also some states that made it for the primary may not make for the general so I don't know if I had to guess I would say maybe forty five states will ultimately we're in that neighborhood well to me, allow vote for any reason but Yeah, that's just a guess and I. Take minutes points one hundred percent. You, know the problems that we saw during the primary. We're not just problems relating to whether or not people could vote by mail. Of course, there were problems in person as well. That didn't just come down to politicians. Bickering the state level, it came down to also decisions that were made by elections, administrators at the local level, and so on so at this point in time you know some of the hurdles that still stand over the next one hundred days. Are they problems that politicians need to fix or are they problems that elections administrators need to figure out how to deal with I think that there are problems at both of them need to deal with, and they have different lanes. The politicians need to make sure. That the election administrators have the resources that they need. We need to make sure that we get a congressional disbursement of about four billion dollars to the states and the state. Politicians need to have the gumption to fill in the gaps now of course very few state legislatures are in session right now and state budgets are in terrible positions, so one of the additional ways that politicians can be helpful is to provide support and assistance to the election administrators who are desperately claiming. Claiming that they need it, so for example we're constantly being told by election administrators, they need more places to serve as polling sites, and they need more poll workers especially now right now. A lot of schools are closed. A lot of office buildings are closed. A lot of private companies don't want to serve as polling locations. Can you imagine the kind of good synergies that would happen if local politicians? We're willing to use all of their political influence to be able to describe. To folks that own buildings whether they be churches, community groups businesses and said Hey. Why don't you up up your spot to be a polling site and? What if they took all of their supporters, and said hey do your civic duty by going and serving as a poll worker. We need them now. So some of the work is active, and some of it is supportive that politicians can do election administrators have similar opportunities and similar limit state laws. What state law is and they're not going to be in a position. To contradict state law, but there are a number of instances in which they have some discretion, and they have the ability to make state law be a floor, not a ceiling, and if they've got the political well, and they've got the political support. They can be very pro voter that yeah, I think just to zoom out for people I. Think you know what we saw in the primaries? Was this like fundamental notion of as you alluded to Gaylon polling places where consolidated in many places, so kind of infamously Wisconsin. Milwaukee went from more than two hundred polling places normal circumstances to just five, and this was due to Asmir now mentioned places withdrawing from being polling places because they were afraid of getting a bunch of new. New People and also poll workers who tend to be elderly and therefore susceptible to cove in nineteen poll workers, withdrawing from their pull duties, and I will say that some of the states that have had more success in their primaries have been those that had time to replace the poll workers and really put in a big recruiting campaign for more workers so I will say if listeners are looking for something to do to help out something you can do if you. You are able to healthwise is to volunteer to be a poll worker at your polling place. When we look at these challenges overall does it seem like during the primary, or during the general they how the likelihood to affect certain groups in the country desperately we have to remember that we're in very very difficult and disrupted right now and people have different margins for being able to vote to barriers and overcoming those barriers and the kinds of hurdles that I might face who which? which you know, I have a job that supports my right to vote and really wants to make sure that I'm able to vote. So I could say that I can take some time off and go through a bunch of hoops to try and get to make sure that I have about that count. Other people are not so lucky, and so when we see barriers there going to hit the hardest for people that have the fused amount of margins. They're also going to hit. The hardest the folks who are low information either because they're not plugged into all the channels I remember. I was talking to election administrator I was asking them. What sort of public education do you do and they're like? Oh, we're telling we. We announced it on our twitter feed and I'm sitting here. Thinking like who are the people that are signed up for the twitter being local election office. Those are not going to be the people that are going to have a hard time. Time overcoming the barriers that happen when somebody changes a polling location so I think it's pretty safe to say that. When something goes wrong in an election, it's going to hit minority communities, poor communities. Elderly Communities the hardest in part because the margins of being able to overcome these barriers are going to look different, and in part because of the information that is being directed at them and the level engagement that past actors have tried to bring them into the body politic. Yeah Gaylon. I actually have a poll on this, so according to the ABC News Washington Post Poll. The came out last weekend. There was a pretty stark class divide in terms of WHO said that they would prefer to vote by mail this year, and who said they would prefer to continue voting in person so respondents with postgraduate degrees said they preferred voting by mail fifty four percent forty. Forty four percent, those with just a college degree, or split down the middle forty nine to forty nine respondents who attended, but didn't graduate from college, said they preferred in person voting, fifty nine percent to thirty seven percent and respondents with a high school degree, or less preferred to vote in person, sixty nine percent to twenty nine percent, so I think that it's clear that assuming that things don't. Don't change if you now November on things like closed or consolidated pulling places are going to disproportionately impact voters with much less education you saw the same splits in the poll. Among income groups were high income. Voters said that they were likelier to vote by mail and low income groups said they preferred to vote in person so those concerns are definitely there I. WanNa. Talk a little bit. Bit More about the challenges in voting by mail versus voting in person during this pandemic nathaniel, you mentioned that there is a divide a class divide in who plans to vote by mail versus voting in person, and you also mentioned earlier in the conversation that voting by mail can't be the only option when you look at all of the challenges that vote by mail brings into the equation right. Local elections officials have to make sure they have enough paper ballots to send out. You have to rely on the US. To make sure that the ballots get there on time. You have to once again rely on the USPS to make sure the ballots get back to the place that they belong. You have to make sure that signatures are accepted, and we know that this disproportionately affects young people people of Color, for example, then you have to count all of those ballots in an efficient timely fashion, understanding that delays can undermined faith in the outcome of the election. You know there are some states as we mentioned white Colorado that do universal vote by mail, and they do it well, and they do it effectively, and people have faith in the system, but. That, most states don't have that kind of system in place. Why are we putting so much emphasis on vote by mail as opposed to just trying to make sure that people can vote safely in person as other countries have done during this pandemic. We need to be able to walk and Chew Gum. At the same time. life is hard right now. People are massively disrupted. People have different risk tolerances. People have different risk factors voters in a time of crisis need more options not fewer, and I think it is a mistake to say that it. We should either focus on vote by mail, or we should focus on in person the honest answer if we believe in a robust and. And participatory and inclusive democracy is that we need to do, both because there are some people for whom vote by mail is not going to work for, and there are some people who cannot vote in person, and even those who could vote in person. We actually want them voting by mail that way. There are fewer people showing up at the polls so that we can better protect those who can't realistically vote by mail. We need to be committed. To a democracy that includes all of us and that means looking. With a very clear eyed. About who votes and how they vote and what they need in order to be able to do so safely, and that means both vote by mail and in person polling places. He had to that point. You Know I. think that it's important that people understand that decisions about expanding vote by mail are almost independent of decisions about what you're GonNa do with person polling places before this whole pandemic started. We just had one concept of voting by mail was the what was what happens in Oregon and Washington and stuff like that? Which is you mail? Every voter ballot and instead of traditional polling places open a few kind of vote centers kind of one stop shop for all your voting needs a few of those per county, but in the primary so far you've seen states. Decide to mail ballots to every voter you've. You've seen state. Decide to mail applications for absentee ballots every voter, and then at the same time you've seen states do everything from open polling places as normal to closing all polling places and I think a good example of this is Idaho which sent absentee ballot applications to every voter, which I think is something that a lot of liberals and vote by mail advocates would cheer, but at the same time they closed in person. Voting places completely, which is something that a lot of voting rights advocates think is bad as mere notice said so expanding vote by mail access doesn't necessarily mean that you are expanding access to voting in general. And Galen, if I if I could push back on one of your frames, you raise some of the concerns with vote by mail as administrative trouble, and you're one hundred percent right, but I also want to point out that there's a social and a racial component to vote by mail challenges if you live on a native American reservation, there's a pretty good chance that the way your tribe understands. Your address is different than the way. The US post office. Understand your address people that live in highly dense areas. Really rural areas do not have the same kind of male reliability that people that live in suburbs do. I'm. We can't be baking. Inequalities into the way that we boat that is not going to get. US good results. I'd also point out that there are people that have A. Physical visual impairments that can't. Autonomously and independently us a mail ballot, and then there is a language component where in many parts of the country by law, you are entitled to language assistance. If you need it when you are voting, and that's not something you can get a male, and then there's an important cultural component. There are Americans. That remember when voting mentioned. We're GONNA. Lose your job or you might get attacked by fire, hoses and dogs, and if you have that kind of cultural connection to the act of in person voting, you're not going to be that afraid of a virus. Like this is just another barrier that somebody is putting in front of you and we need to take account for the fact that our country is very diverse and people have different lived. Experiences and people have different needs so while. Yes, we need in person options because somebody's GonNa screw something up. There are a lot of reasons that have very little to do with vote by mail. Processes whether or not they're able to process applications on time whether or not someone understands a rule that are going to make it such that some communities are going to prefer to vote in person, and we need to be mindful of that when we're designing our policies. Is it your best advice that all polling locations that are open during a normal election? Remain Open this fall. I can't have a blanket statement by that. And I the reason I can't is because we are asking people to look at the way that the polling places are configured were about to issue guidance on how polling places should be secure, and there are some places that are not set up in a way to be able to comport with social distancing so rather than saying something as generic as everyone that was opened needs to be opened before we're saying voters need to be given the same level of access as they had before, and if it means instead of this church, look at this other church. That's really close by. We'll do it that way. One thing that I've been looking I've been looking at each primary and like it's access to mail, and in person, voting and get hard to find where data site. Obviously, it's hard to find data on the number of polling places open in a Lotta places. You hear anecdotes a lot of the time about Oh. This place polling place has been closed, but it's hard to know like Oh. Did you know X. State close? You know just a few polling places, or is this happening every single county across the state? And therefore it's like a forty percent reduction across the board obviously is a big difference between that and like small relocations probably make sense whereas you know, things like well. Well, hockey did or clearly detrimental. Do you think that in part because of the national political conversation around a male voting? Largely that president trump has a student as a way for people to commit fraud. Do you think that undue focus has been put on male voting and perhaps not enough attention has been placed on in-person voting I think not enough. Attention has been put on in person voting I think one of the things that has been happening. Largely White Progressives are super excited about vote by mail, and it took a really long time for them to realize that not everybody gets the mail service that they get and people like me had to do a lot of education. To White Progressives about why a model in like Colorado and Oregon and Washington isn't going to work as well. For communities that are more diverse. And now I think people are getting it, but I will tell you. That was the single most conversation single most common conversation. I had to have the first month of the pandemic, educating people why it was a mistake to only move vote by mail. I also think that we are in a problem. Where some advocates were trying to answer the vote by mail question forever as an what I say by that is saying instead of saying. What are we going to do as a country? November, and does vote by mail work now. They were instead trying to say. Everybody should have universal access to vote by mail forever, which is different political fight and I think that that kind of long game political fight by some of the proponents of vote by mail made it harder for us to bring. In person into the conversation, but I think I think it's shifted now i. think it's changed now. People are starting to understand the impact of it, especially in states that cut down in person and leaned heavily on vote by mail. They're realizing for exactly the reasons that you mentioned earlier In person needs to be a failsafe to people that wanted to vote by mail and. On top of that. In person has a constituency, that's very natural. Okay, so we have laid out here. Challenges in both voting by mail and voting impersonate Nathaniel. You're tracking litigation and legislation, four or five thirty eight over the coming months. What do you see as the main sticking points that have yet to be resolved between now and November third? I mean yeah. There's so much I think. Clearly you know. One of the big things will be access to mail voting, which it tends to be a you know high level policymakers thing I n, y, the big thing will be two in person voting, which tends to be more locally driven. I, I don't want to give out specific prescriptions but I think one clearly best practice is talking to states like Colorado Oregon that have been doing pre predominantly male elections for a long time and seeing what stumbling blocks. They ran into when they first started doing it. What are some of the things that you don't think about the first time you know when you're? I thinks about mill. Elections that they might need to implement I. Think some good examples of that are. Mentioned the ability to request an absentee ballot online, which is surprising number of states do not have in addition this notion of caring ballots so after about comes in you know despite what president trump says, you know, voting by mail is secure and in large part, because there are these verification processes including you sign the envelope that the ballot is in. and. That's matched against the signature that you have on file and in states that have a lot of male voting, they tend to have processes in place to you know if there's a mismatch and the signature to go check with the voter to ensure that you know. They meant to to cast that ballot, etc, they have the ability to track ballots. Sometimes you can literally see. Make sure that the ballot you sent to. faneuil rich is the ballot that machinery sent back in and signed, but a lot of states may be that. Are just you know maybe they just? They sent out a bunch of absentee ballot applications, and they thought that that would be sufficient. You know now. They have a bunch of mail ballots, but they don't have a way to cure those ballots, and so in some of these primaries I know Nevada some. Some local elections you had a very high rate of rejection of a teacher ballots on because of probably varies like simply explained signature discrepancies, people either forgot signature, because they weren't use of owning by mail, or their arm was in a sling, something really kind of elementary like that on their signature just looked a little bit different. In addition, there's a lot of. Subjective judgments in you know always. Does this signature look the same or not? And some places have started to? Adapt to that with more kind of automated processes for that, so the these little things that people don't think about would go a long way toward making sure that as few people are disenfranchised because of the coronavirus possible. What keeps you up at night? At this point in the process, are you expecting things to go wrong on November third? Your expectation at this point. Things always go wrong in elections. I think the question is what is the scale in what is the scope? My fear is that certain politicians at all sorts of levels of government are already trying to pre tarnish the outcome there already trying to preview that whatever outcome it is, it's going to be rigged, or it's going to be riddled with fraud, and so that we are not going to have an outcome that. ENOUGH AMERICANS! Feel like they can trust and I think that that is incredibly. Disappointing and frustrating an irresponsible, because we're a moment in American history, where Americans are looking at our institutions, and examining or we responsive, enough reflective enough of all of us. And? This is not a time where I think. The country. is well served. By. Having an election that folks don't feel good about elections way. We resolve our political differences there how we set the direction of the country. And other countries are not able to resolve their political differences peacefully, and we have a mechanism for doing so so we need to make sure that this election is as smooth and safe and accurate as we can, and I don't see enough commitment. From, everyone in the country to this and I and I hope that changes really soon because we again are at a at a moment right now where we. We need to have an election that we feel good about. Yeah. We've spent most of the podcast talking about the run up to election day and I agree with mayor. Now that the aftermath of election day will be just as important you know. We track election results here at five, thirty eight, and secondly know kind of getting our eleven pm. Precincts reporting fix on election night is as important as ensuring that everybody has the ability to vote if they want to are eligible, but you know that is something we need to be prepared for as well that you normally. We know who won the election on election night. We get most of the votes on election night, and that's not going to be the case this year. Because mail ballots take a long time to count on many states, allowing people to post mark their ballots by election day, which means that they can be received after election day so basically by definition, the counts on the night of number third are going to be incomplete and you know. Yeah, that's going. Going to require patients, I think that there is I think they're extreme examples like new. York is still counting ballots from its June twenty third primary, and I think that that is unacceptable, because those candidates need to start their general election campaigns, and of course eventually for the general election. They'll need to be signed. sworn into office, but I do think that Americans and journalists in particular, I think who again are spoiled, forgetting election results early need to be patient about understanding that the results are not going to be final for weeks and know at least to allow you know multiple days for a a winner to be declared if if necessary, and of course you know. The possibility exists that especially, if because president trump has been talking down mail out about so much, the possibility exists that Republicans will tend to vote in person, and Democrats will tend to vote by mail which could lead to the early results on election day. The in person votes skewing Republicans so maybe president trump sees that he's leading in Florida and Pennsylvania Arizona and declare victory, but then the ballots are all counted days later and Lo and behold Joe Biden has won those states, not scenario that is scary because you know. Can you imagine president trump admitting that he was wrong in saying that he lost after all You know I think it's a question mark. Unfortunately, those are really good points I wanted to wrap up the podcast here, but you just mentioned that. is a month on and still hasn't announced its results. What is going on what happened? They're coming in very slowly. You know the it's not that they haven't announced any results, but a number of races are still unresolved I think it's a combination of first of all New York allows absentee ballots to be received up to a week after election day, so they were always going to have be elite counting stayton event of a predominantly male election. They're also state that usually does not vote very much by mail at all. And suddenly they're ramping up very quickly. So this is probably you know they're probably being overwhelmed. Mir now you're based in New York right so you might know more than I do on this now. I, mean I think you. You spoke really elegantly inaccurate land I hope it landed well with the audience and the annual. If we want to make sure that people can vote up until the very last minute by vote by mail, I e, on election day. We're not going to get a result on election night. If we want people to have the opportunity to correct something that might have kicked their ballot from being counted like they forgot to sign it. We need to build in time for that which means they're not gonNA. We're not gonNA. Know the results on election day if we want there to be transparency and audits. Those also take time. We're not GONNA find the results on election day, and I think Americans need to grapple with the fact that we want a bunch of different things we want immediate results, but we also want transparency and voters to be given every opportunity to a cure, their ballot and voters to be given more time, and those things cannot peaceably coexist so yes new. York is an example of a bunch of factors. Include we can't exclude human error and poor planning in that too, but. For entirely good and pro voter reasons. We can't expect results on election night in many states, and then when you couple on that human frailties and fewer resources. We definitely can't expect results on election day and I think that that's going to be a big attitude adjustment for Americans and for journalists and I'm really glad that. You raised that. What are we calling here at five thirty A. Are we calling it election week or election month Nathaniel I think election month is going to end up being more accurate, you know even under normal circumstances in two, thousand, eighteen and twenty sixteen. All the votes in California weren't counted until like Thanksgiving. So I think you're gonNA see that happening in most states this year right well, we'll have more to talk about on this topic as we get down to election day, and of course plenty after the fact as we cover. Cover as you said election month, but that's for now, so thank you Madam Ma. Thank you guys super fine. He invite me back, absolutely, thanking faneuil thanksgiving. My name is Gail Andrew Tony Chow is in the virtual control room. You can get in touch by emailing US at podcasts at five thirty eight dot com you can, also of course tweeted us with any questions or comments. If you're a fan of the show, leave us a rating or review. The apple podcasts store Nortel's someone about us. Thanks for listening and we'll see you.

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Giving My Best Advice to A Boogie Wit Da Hoodie

The GaryVee Audio Experience

09:16 min | 1 year ago

Giving My Best Advice to A Boogie Wit Da Hoodie

"On this episode, Gary sits with hip artist AB, and they discuss his career and had a hack exposure. This is the Gary v audio experience protocol. When you. When did you know, you will good for real? I got a booth. Like a real studio. How did that happen? I was in Florida house arrest. I was supposed to aside. Yep. You got like a schedule, and I told him I was going to say. And I went to the studio produced, but I came do that. Was just how to get it. So nobody. That's amazing. And what literally since you were done. You're like fuck I got this every day. I was panicking. I was in the studio a lot like I used to tell them a mom, no allies among shopping, and then after Rostov the time I'm going to this three d. But. I love that. I love that. Are you? Giving any of your music or or jamming at all with any of the twitch stars. So twitch or you guys twitch twitch is a platform where people so notice there is no peace people play video games and people watch them play. So one of the most interesting places, I think you can win. So boy tortoise too many times. So as Dirac, but it just I can't get over it. I'm a little older good, Charlotte the ban. They got put on because they were the music when you were picking your team on Madden back in the day fifteen years ago. Nobody knew who the fuck they were. But when you were picking your team, I man and you heard the Huck over and over for five minutes, two minutes. Right, right. It's continued since then I don't I don't get to play as much anymore. So I don't know who's been put on who's not. But I can tell you flat out they got famous just because I believe one of the great moves right now for more exposure more than your natural gonna get with Instagram. You're gonna win that she just unlock you're gonna win you've won and you're gonna win more. But when I hear you say I want to spread out and be more impactful brand that's not just going to naturally come to me. I want to go like this not just the, but I want to go a little wider. If you wanna go wider, you can go through the process of Viacom, Nickelodeon agency, a W EMMY net flex you can go through the machine you've done it. You're on record, you know, but that has so much speed to or you can go directly to what you looking do. I think one thing that you guys should give a lot of thought to is figure out who the top five hundred twitch players are top thousand twitch players are. Figure out how many of them I'm gonna tell you right now seven of them Fluck with you and love you reach out to the same as this right now them playing games to some of your songs things that nature has a profound effect on more reach in new areas achieving the same thing that you're thinking about for a broad brand standpoint in a way, where there's no friction it just somebody that just like you, except they know how to play fever, you know, or. Bless you. K is more like. Outside the box. How much do you guys? Think about that. How much do you guys? Think about like what's naturally gonna come to you because it's just part of that culture versus how you think about somebody who loves country music or somebody lives in Brazil. A lot of the bucks to. Like if you think like like, for example, like I'm a rapper, right? I'm use any other Rapids to change to change last night. He's from America young young adults America. We all no matter. How much fans will be in America. We all kind of have the same thin Bs. That's right. That's exactly right. I mean. So if we if we step outside the boxes, no. There's no there's no is different race. Now. Got more land to grab how do they think about volume music? One thing. I'm spending a ton of time on is. I'm fascinated by people strategy on how much or how little music they put out. How do you guys think about that? Like, I I'm so fascinated because I I think it's so hard to be overexposed because the world so fragmented now, so I'm trying to push kids to like, I'm like more more like you gotta fuck fucking hitting your head right now, like a more more and more and a lot of people get precious. They're like, especially when they get albums like, you know, I've been doing mix tapes I've been putting out saw it on the spot by every day. Lovely and it's all about Tom to. You can't just put out a whole hour. It's all about how they had reactions and Tommy Tom and reactions if I drop my album, and I get a great reaction if I sell two hundred and fifty in the week, I might drop another album, but if he's doing bad, I want that out to keep on growing interns. Those things it's it's this this is actually somewhere we might be able to help when it goes bad or or album or song goes bad, which for you. It's never bad. But not where you want it to be what the fuck do. You guys do to make just sitting do sit. And wait because you have such great brand that will just get there or you proactively trying to produce content around that music to get it. There was some. Publicity stunts here. We try to like move away from that. And we'll be here. Because people think that's corny be more natural with it for me. Like, we look a little things like, you know, what I think is a big opportunity that nobody's exploiting in that rain agree with you. Because it looks like desperation, right? One of the things that I think you should I should think about that. I haven't said finally getting some new stuff but been thinking about this one. I think that's where the last two things I asked you about could combined. I think instead of doing something cheesy or trying to jab it up. This is where you can give access to your fans. Like, I still think sing that song that you real even right? And it just not go in that way. That's where I think you can use social perf just out of nowhere. Be like tonight. I'm gonna give you I'm gonna give you two more hints. I'm just going to perform in the middle of some here. Like in this alleyway, you play with your fans a little bit people get their juices going. And then you get you know, three thousand five hundred six thousand people there, but you record it, and you give love to your fans a little bit spent an extra ten fifteen minutes giving a couple selfies. It's a way for you to give real up to your fans, and it could lead to the piece of content that puts that song on because everyone's going to share the buck out of it. So some of the. Think about I spent a lot of time not wanting to do the cheesy move trying to do the hard move. Yeah. I did meet up in Washington state park. I was like I have shot a guard lets you you have your new book coming out. Meaning let's just let's just tweet at each other at three o'clock, let's meet somewhere people got going a little bit. You know, hundreds and hundreds of people showed up pictures Continente. And know, what's crazy? Six hundred people were like, oh my God. Like, yes, I knew I loved him like he's real. He's good. He gave love, but the amplification of those six hundred in their contents, your content Dirac filmed it like it might be a way for you to really put a little bit of a match on something and you won twice instead of going cheesy. You gave love to the people that put you here in the first place, and you gave that song another chance. So some of the things about I don't I'm an extrovert. I want to be around people. So it's it's a tough piece of vice because I don't know how everybody rolls. You don't want maybe six hundred people like clamming on you. I don't know. But that's something to think about or just calling people face timing them. I'm upset. Yes. With depth versus with. I'm obsessed with that. I think people even you said early, right? Like, listen, I two point two million dollars. Like, I'm thinking about two point three. You can't help it that's human behavior. But I think it's super important that, you know, those two point to get you know, what are you doing on social besides Instagram? Snapchat. I got I got to step up. You really should. 'cause I was because I knew were getting together. Like, obviously, that's my whole world. And thought man this guy puts in a, you know, because that's honestly, that's how I think you feel the garden I will start over your talent is going to feel the garden the time in which you feel the garden is going to have a whole lot more to do with the shit. You do on those platforms and YouTube and podcasts it just the truth. It's you know, back in the day MTV put you on BT put you on von cool. That's how it happened. The source. Put you on the cover good that just not the world we live in fragmentation. And the that's the best because that means you're in control guys. Thanks so much for listening to the audio experience. It would mean the world. And I mean the world if you could go and leave a reading on I tune scare word of mouth is my oxygen.

Dirac America Tommy Tom Gary Florida Brazil YouTube Rostov fever Huck Charlotte Viacom Washington state park BT MTV Nickelodeon ten fifteen minutes two million dollars fifteen years
Last of round one of king of the ring

The big d zone

00:00 sec | 1 year ago

Last of round one of king of the ring

"Hey everybody says prestige jay. I want to tell you you know now you listen to your favorite radio radio. Show or your podcasting <unk> well. I could do that though now with anchor you can. I love you in anchor <hes> because this is one of the many way that bakti down gets to grow more on <unk> more people and you can do it too so if you sign up for anchor today you could be on your way to get your listeners. You could find the show you you want. You can do news you do sports. You could do talk you could do trivia just be yourself. Be who ever ever you want to be but most important have fun. That's why have fun. This is your show. This is your moment. Make it what you want to be sign of anchor and you will not be sorry that you did this. Prestigious have a great day. Okay <hes> this is a prestige. Day was still in the middle of remembering <hes> remembrance of toys <unk> leaked so you might hear me flat little summer does <hes> time during the clothes out of the <hes> <hes> cloudy i frown on smackdown meaning on next week will be deed quarterfinals leading up to to class a champions <hes> going to be smackdown vs raw or should i say robbers down because always starts up wall but anyway <hes> i have the adult i was able to see one of them thought that they did a youtube but it was about david goliath story out get back to at that in a few minutes and a notable of said in the women's division <hes> aw i'll start with this <hes> leithy evans to heal late. The evans have just be bailey in a very good match. I was trying to listen to it on a aw comment was acceptable you to keep lagging off when i was trying to watch <hes> some of his commentary on the lacey evans evans versus the bailey mass down bailey is still the champion my you delegates do not believe this for they. Don- tidal batch thankfully stalled because you had this title match. We will see the new champion lee evans. I don't want that to happen. <hes> i really don't know what that happen and <hes> so let's go ahead and get to the king of rain rate. <hes> india <hes> role lead to the road leading to <hes> yeah the role lead to <hes> classic champion. Can't i know where my mind is lagging. The my mind is in that mode where it has to relive uh that night for years ago on today so <hes> alliance was watching it on the alley buddy eddie murphy <unk> a lot of people were saying that buddy murphy win but i was a beat beat on the task of a different trauma <unk> ali was and i was right on that one that's all i was right so now allies will be a alley for for the quarter finals in the smackdown version on day. Are here's another shocker now australia <hes> well. This is gonna be shocker. Entree will be chad gable after a creedy ending to the cab gable shelton benjamin match while you call this a david goliath story <hes> tag capability did get a sling league slingshot used a roll up to a shelter. Benjamin pinafore led to three shelter. Benjamin had experience but tag bag tag able tempta- cable is gonna feed andrea <hes> while i was able to see that on on youtube just a few minutes ago all right before. I decided to go ahead and do this because they got alone day. I got the expected gordon. I gotta turn around and do parts of the memorial service for lightly wife and <hes> <hes> so i'm gonna go ahead and do the predictions right now for who i think i who i believe but while i assist still can't get over that chad gable in the bedroom and mets. I can't get over that <hes> how that chad gable use the sleep shot to get a <hes> stelter benjamin wow wow donovan one to three beat him up clean so to benjamin wow and and celtic <unk> in the w._w._e. For a long time even when w._w._f. Was the middle to w._w._e. Shelter bendable been around for a long time. I can't remember with <hes> check capable of i came into the w._w._e. More like the mike tyson just started talking about wrestling on this very program while so the new bbc experience. Let's holy moly so okay so now we know the stages said for the quarterfinals everybody gotta beat their a quarterfinal matches to get to the respective semi-final matches <hes> what will be held on september night at the other word will be held as a <unk> respectively so his foot is going to go down on the downside audie. Did the wall side last night. I've already <unk> predicted. Who's gonna win on raw on kicking rate <hes> <hes> and so if you want to hear that you could go back to a dirac side before i did the what's going what you're going to hear the memorial but <hes> it's gonna be alliance. Versus allie edited it'd andrea versus gable so both of us have a potential be pretty good quarterfinal matches <unk> ray <hes>. I'm not sure that i trust elias now that he has a shaved head this quarter but that again elias don't have that that storyline with ally but i still don't trust <hes> elias in shape a bad but still gonna give the bachelor as far as i'm concerned sir. I'm going to get the best to ali beat elias that allies could go back to try to get the twenty four seven championship belt so go figure that one so by pick will be a li. I keep getting one of one. I mean i'll wow <hes> but i got to go for the i dated daya's versus chad gable anybody ballgame this match because i i just saw what happened and if you watch us mcdowell you saw that anything can happen at any point in anytime imagine with chad gable is shelter benjamin adjustment now with the address going to face a tag gable anything could happen. I absolutely unle anything cabinet. <hes> check able to pull asleep shot a kid. I'd tell or andrea copy of victoria so cat. I don't even i don't even know who's gonna win this. I mean i for sure taught that shelter bedroom. It was going to beat chat gable. I mean after all this is is that he had in the w._w._w. The i'm shocked i i i don't know i don't know i mean that was that was that was a huge upset in the rain that <hes> in the quarter it first round. I mean wow wow shelton. Benjamin got knocked out of the first round by check cable wow i don. I don't know what will the category big but i did pick diety addressed to beat <hes> to be idia quarterfinals. He ended the quarterfinal so i'm gonna continue with australia at <unk> hopefully hopefully that he could be jag cable but i'm not sure so. This is a question mark kind of pick. I am not one hundred percents sure that article the beachhead gable but i'm still picking on toya only because of what the fact that i saw on youtube in i'm like total shocker total shocker saw debt you have it. Adults are the winds at the <hes> early predictions on hold. I think that's going to go on to the semi-final on the smackdown outside of king of the ring okay. This is a prestige a again. There was a mistake jessica. <hes> that corrected by p w unlimited <hes> that leasing the not beep bailey <hes> i was confused because when i heard a comment unwanted seven then our that <hes> lady one that meant because solid flare. I thought it was going to get involved but <hes> she will just watching our friend. <hes> late late the evidence in a match bailey so not a bit confused things so <hes> p eliminate correcting me because i i- listenable all common wants <unk> an auto p._w. Unlimited <hes> these countries <hes> countries one big countries trusted source for wrestling sling when <hes> on youtube and <hes> so yeah wow so confusing by. I don't know oh i don't know but then again visited the tortoise script last minute four smackdown sal but america fusions mac now thought by the way but nonetheless belly when the match over alesi evidence ball onto p._w. Unlimited who joined the smackdown review and just listen to it was like oh my god. I just said evans beat the belly nonetheless. It was a good match wasn't the women's <hes> non title match in there before thank god was not. I don't math but then again if it was <hes> belly would still retain the the title regardless and all that good stuff so yeah. I don't think belly no i mean i barely i don't think lexi lexi ever use the women's friday <hes> i didn't hear no mention of the women's right but i did mentioned and a lot of <hes> belly to belly to belly <hes> which is a bellies off finishing move and <hes> yeah no mention the woman's woman's right with the evidence final though confusing confusing. I don't know i don't know i just wanna clear death things up and apologize. I mean my my my night is going like crazy because my mind is a courson memorial mold. They'll just want to clear that up.

chad gable youtube Benjamin pinafore lee evans bailey elias david goliath ali andrea lexi lexi eddie murphy mets dirac wrestling Don w._w._e gordon bbc australia
Why People Are the Variable of Success | Q&A in Long Island New York 2018

The GaryVee Audio Experience

00:00 sec | 3 months ago

Why People Are the Variable of Success | Q&A in Long Island New York 2018

"Hey everybody. Wants to work with Bainer media good news we're hiring. We're hiring creators specifically right now, and we'll keep updating this promo throughout the year. Video and design capable individuals, people that have good ideas and would know what to do if we needed to sell watermelon or or bubblegum, or so or wine or speakers we're looking for video and image creators think about stuff I put out on instagram. That kind of stuff are you scrappy or you hungry Gary v E. dot com slash creators with an ASS. Go, fill out the form please join our team at Bainer X. Because I think some of these people are GonNa go into one, thirty seven. So we're going to go to be in her talent mainly rain or media, and maybe the occasional person preteen Gary be if you want to join rex family, please go check out specifically right now for Bainer media though we saved the resumes and we move them around to Gary ee dot com slash creators with an S.. This is the Gary v Audio experience. Why do I think? A lot of you don't do shit because you value other people's opinions of you. You've got your perspective. I'd. Be Happy. Don't you want to be happy As you guys know it's twenty seventeen so much Mike thesis and ideas are available on Youtube but the fact that we're here together. I. Think what I've learned in this environment is if you go selfish and ask a very specific question that you think that I might be able to bring some value to a Lotta Times, eighty percent of the room also got something similar that's going through their. Mind so if I can encourage the table, that's got the green thing right now, if you want to ask the first question and then on the left side here, if you guys want to line up behind this Mike Tash, your questions I think if you WANNA, go high level, you know to me the world is broken up into branding and sales. So people here are thinking about converting and selling something. In what I would call below the funnel kind of like just transactional sales, and then I think for a lot of you that watch what I do I spend a lot more time selling at the brand level. There's no real ask there's no right hook. It's about to be very frank with you guilting people into opportunities and building brand like nobody here `specially groups like this you know especially knowing. What I know about at this point like. I think a lot of the conversation should be how brand lowers cost back was. But then a lot of your business owners like I built to businesses a lot of culture hr human retention, hunting farming. So you know anything as basic as like, how do I make snapchat sell me Shit, like I'm thrilled to answer anything you can go anywhere you WanNa. Talk about the bullshit call yesterday the jets game I'm thrilled inch or anything. China. Please don't even get me started. So I'm willing to answer anything and everything. I've loved to help so. What's your name? Carve Carlos. I Love you. I love you more. You Know Jack Jamie. Thank you. So Air I don't. Know probably you're. said. Maybe some trains yes. Yes, I have a game. where. Understand. Okay I, haven't. Invested. So. Vice. Yes. Yes I had tapped what it is. That is case. Is. Well What's what's your gut? Before I answer it thrilled to what's your intuition on what you haven't really done enough of where we'll to let you somewhere. I'm sorry I will be. Before and after. Yes. There are more out there. At elevates. structured. Timely but I mean I who view have talked me into. Being. Washington. Just one the martial arts. Understood with. You you're. Karpov social. because. You? Do. Their. Cash giveaway battle slow. Say if I have to give. Off being structured. Yes. And after experiencing Arish symbolism. Yes. Get this. You'll never brag as much as Musa. We'll be fine. Yes I. One way back home a beautiful wife you're to say cable was. Off All ties I, totally get it by building I. Say that. This. Studio Carlos Rate. Attitude. So. Yeah I'll give it to you. I'll Carlos I think what's very obvious look for all of us there's the message distribution, right? You know whatever your version of Carlos's feeling about his skill set. We all have it. I think the biggest thing that I can tell you you know a lot of times when I speak I'm always thinking about like what can I say that changes the outcome of room right? The reason I love doing Is I think that most speakers are too self serving and I think when you speak, you need to have empathy and needed to deliver. Right. So when I hear that question, what I'm excited about is right off the bat five seconds in and you ask the question Carlos that I think is probably the most important thing I could leave here with which is if I could get even one person to vote on what I'm about to say that person's impact on their. To your point, I think much more about my legacy than my currency. This is not necessarily like when you've got something to say you know you pretty quickly get away from worrying about the money you get into Shit I want to get this all out before I'm gone right. So for me, the biggest thing that I want to say is that the second everybody realizes that there are media company first. And then whatever they do for a living second everything will change when I hear what you say. I say well, that guy needs a fulltime editor in chief around Brand Carlos, you should film everything you should turn all that filming into audio. All that audio should be turning to a written word. I think of myself at this point as a triple threat as a media company I'm putting out tons of video tons of audio and tons of written word and some of you like how many people here listen to my podcast, right? I mean, that's crazy. That's most of this room like two years ago I wasn't even thinking about audio right. But as we got busier audio's grown because it's passive, you can listen to me while you're doing other shit. If you WANNA watch my video, you got to watch the video right? So everything keeps changing. Carl's I. Think the first thing that you need to think about is you can start thinking about yourself as espn and HBO and CNBC, and The New York Times the quicker all of you think of yourself as that. Everything changes I literally think that I Gary V don't compete with Richard Branson or with Mark Cuban I. Think Gary. V competes with business insider and Forbes and. The Wall Street Journal. And Complex magazine I. Don't think about with humans I, spend zero time even debating that and so I think of Myself Carla's a media company. And so it's the difference between you know what I think. A lot of people do in our world they turned into infomercials versus twenty twenty. If you make content on facebook and linked in and your email and everything you do if you think of yourself as ABC News, if you think about yourself as Fox or CNN. Instead of infomerrcial Shit changes. And so I highly recommend that you and especially if you're sitting on something like that, what's you know everybody's thinking like an advertiser not as a media company. And I think for. Watching, kind of behavior. That's why I feel a little bit different. I'm not putting out content like an advertiser with a short term goal. I'm putting out content like a media company with a long term goal. which creates short-term opportunity. It's a very, very subtle but disproportionate reason and the luckier you are if you're this legendary people are whispering to me. Well that means you're sitting with something which means. You should be recording all of it. All of it. And that's right and the way to think about is some of you don't have the dollars to hire somebody yet, and neither did I. for the first State Years the whole Dirac thing and all this number. It was easy for you Gary You DIRAC now, and then I'm like, Dick, I didn't have anybody. For. Eight years and I built up to it, and then I had somebody. So like if you've got to do it and Selfie for good and for me I can't. Right. I've go- shredded from my books. I've a ghostwriter linked a medium right now I can't. Right it's not how a communicate. But I can do video. Some of you are scared of video and awkward you're more introverted. So then right Use The medium that helps you best communicate and then build around it. So maybe you right and maybe somebody makes video content transcribing written words into audio like you just got a bat against what you're good at. But you've gotta fill out on the other ways because people. Consuming content in all different forms I don't want to discriminate on how you guys WanNa consume me. You WanNA listen while you're brushing your teeth Mazal Tov you wanna read on the way to the trip to your office great. You want to watch a video because you need a boost and you need to see the Insanity Grit I. Just don't want to be the judge and too many people are making content that they would consume not I only think about you not me You need to put out everything. And then if you're. The quicker you take money, and this is for a lot of union room because there's a lot of business people here the quicker you take your money and put it into another person that helps you make more content versus buying some shipper yourself the quicker you build an actual fucking business. Think. It's going to be on a minute I. Hope. Let's see. Try again. Now yet can we? Let's see if? You can but I want to make sure they get the audio. We'll try to fix that while we give the cashbox. there. We go. Right in nicotine. What's your name in a pleasure? Thanks for? All. So I want to hear more about Gary Their Child See. Okay. A lot just now about running back game. Yes I'm fascinated about what you believe in having fun silver and our authored along those lines and I really appreciate it. Go very tactical please people in this room. We start. With smaller companies. Getting billions of. Do's and doN'TS has we're trying to. Lead. So play with me here so you can help everybody. So first of all, you have to know one thing I always do is I try to figure out what I'm trying to accomplish. So for me Carlos back to you recalling you I wanted to set out to not only by the New York jets but have a legacy in the entrepreneur space that was the perfect balance between making a lot of money and being successful and doing it in the best human way I wanted to be the nicest most successful person. I don't need to make the most money I just needed to. Do it in the best way to help other people along the way help my people along the way doesn't a lot of weird things. So for example, you have to know yourself if you're in it for the money, there's nothing wrong with that. You just need to know that. So for example, because I knew I wanted legacy even as a twenty three year old when I started running my dad's business. The first year we're in the business and went from three to ten million. That's like fuck like that changes everything, right? Even, the way I fired people like the severances I, give are so ridiculous. Like my dad, this is just the truth I hate to call my dad out. He would have somebody who worked for them for seven years, fire them and not give anything. Very Russian. I have people work for me for a month and I've given them three months severance. So that it's not because I'm a better person than my dad it's because I knew what I set out to do. So the first thing I tell all of you is figure out what you're setting out to do both from a financial standpoint and a reputation and legacy standpoint because once you understand what you're trying to achieve, how much you WanNa make what do you want to do with money? What's your work life balance? What were you sit on the Pantheon is? It just about the dollars. Is it not like? Are you leaving to your kids? Are you selling it to go fish whatever you do it because this is the biggest reason my man Daniel that a lot of people aren't doing the things that they need to do. Because just kind of it just about the money they're no rat race of like this year I want to make one, hundred, thousand, four like you know you want to pay your debt off from school or By Your Mama House it's very narrow and I started right from fifteen. Thinking about who was going to be at ninety and working backwards so that's number one. But the reason I started macro to go very tactical on you is because I know I don't want to sell Bainer or media. I. Don't have to maximize the EBA of the business. I don't need to maximize the profit of Bainer Media Year in year out because I'm not selling it. So. I never have to worry that somebody's going to swoop in an offer me money for my business and then when I look at the bottom line, I want to make sure the prophets real good for that sail. Spend a year or two setting it up for sale I just to get everybody grounded have decided build the best marketing machine I was called the comms and marketing death star except with the without the little flaw that Luke fucking shot and whether I don't want it to go away. So like I want to build the greatest marketing machine of all time and in my fifties, sixties and seventies, I WANNA buy very big businesses like reebok or yahoo chocolate drink. Or gymboree like business that you know when I wanna buy them and run them through the machine by them for four hundred, eight, million, sell them for three point seven, billion, right like that's why I'm doing it. So again, I'm giving a long winded answer because we got some time together. Now you know why have a cheap heart officer and why Claude's the most important person I spend all my time on hr either thinking about were spending time with my employees 'CAUSE it's family. If I was GONNA, sell it and for years I wouldn't. I wouldn't spend all my time with a lot of times people gary, you're the best cheap somebody like you really knows my Shit I've hired a chief hard officer and I'm going to spend all my time on hr and I'm like, what are you doing like? Oh, I'm going to build this up and sell it in two years and like you should spend any time with anybody. You need to maximize profits and lower cost, and like you probably want people quitting lower like you want attrition. So. You know what I've done. My whole career I realized people are the variable of success. There's way too much ego in business like humility and empathy are your secret powers everybody wants to be the man be the guy be the Gal be the one girl like everybody wants to be that person and I just basically every morning wake up and know that I, work for everybody and nobody works for me as the CEO many people here struggle with expecting people that work for them to work as hard as. I mean just ludicrous. Ludicrous. At best and straight fucking asshole ish at worse, right so like I think about the shit every day like for me, it's people centric. People I can't get my cashiers to fucking work because there are only twelve bucks like no it's because you've never said hello to them Dick face. Right. So like I'm very people centric I think there's enormous are y either in the short-term or the long-term some of the people that work for me Irish me go on to win an academy award as a filmmaker, right? I'd much rather have her like me than not like. Everybody's playing short term I don't live as if tomorrow. I'm GonNa die and I'm stunned by how many people do it's all short term Roi every decision short term Roi, and I think that's a huge decision. So internally, I spent a lot of time and money my HR department too big my time that I spent with employees too much. This is what I. Hear from all my business associates who then spend all their time asking me how I do it. So you know I'm a big culture guy I agree with mine tuition is that ninety four percent of this is not culture oriented their money oriented. It's just the way it is. It's not because of this room it's because of every room of every business conversation in the world. And and in that arbitrage, I'm going to build a huge legacy and by the New York jets and so I think that everybody should take a step back and realize what actually drives their business. I think was I'm looking around a lot youngsters here, which means a lot of them have never been including you probably holder you. You've never been punched in the mouth right meaning. I worry about people under thirty who've been basically navigating the careers during good economic times basically since two thousand nine we've been growing right. So for a couple of us a little older here, we remember the morning of bear stearns member the two thousand. April two thousand economic bubble bursts like until he punched in the mouth, you're not a real players right now we've a lot of people under thirty who need to realize when you get punched in the mouth. It's those employees. And humans that are the ones that allow you to survive it not the other way around and so there's a lot of naievety. There's a lot of inexperience and there's a lot of short term financial decision making. So I interview all my senior people I spend enormous amount of time telling them that they'll get fired if they don't play nice with the other boys and girls the number one flaw that a lot of people have in their company right now is their biggest money maker is also their biggest asshole and they're letting them get away with it because of the money making. Creating, massive cancer internally within organizations right now, they should all be the best that the reason I'm so good at one of the biggest reasons. I. Still Be Gary Be is because I want to be the best that social media. So I'm never at the mercy of employees I've never had an employee that's had any significant leverage against me ever in the history of my career. And you know. Which I've never even had a sales team that's been bonus on sales. I've just never put myself in a position to be at the mercy of somebody and I think a lot of people do that. So it's something to think about. and. Then finally, you have to know what they care about. One of my best people that run facebook ads still works for me because I bought him Saint Louis Cardinals tickets because I knew he was a statement Louis Cardinals. Fan. And it meant so much to him that he's passed up facebook and Google offering and fifty to one hundred, thousand dollars a year more and salary because he feels good about me. So some people trade on money which is great. By the way I wish every one of my employees on money and be simple. How much do you want good I can do that. How much you want can't do that how much I can do that? Like that's easy. The problem is a lot of your employees work on work life balance. A lot of your employees completely trade on you just acknowledging them. Mean I mean I can't wrap my head around. Going on in the world like how were you an owner and not saying hello, the Likud fuck do you think you are? So that's how I feel. It's really how I feel I watch it. I watch managers and owners. That's reason. So many people struggle with management when they were Indians, it was fun to make fun of the chiefs. But when you become a cheap, it's hard right. It's a whole different game. What got you to management is nothing what gets you to the next place you're the ultimate manager if you on your shit. Only worked for everybody else but customer your employees for me it's my employees I. Then the customer then I can even begin to think about what the Fuck Senate for me. and. I've just watched ninety five percent of the businesses I interact with start with them. then. The customer then place. I think that most of the people are broken and I think if you have if you are if you're honest no bullshit right if it just went through your mind fuck I, am me than customer to them employee's you will lose. And I can tell you that's the majority of businesses so. Anything else can add because I. Know You wanNA detail I went back row. I'd like to close some gap. Actively like what is the one thing that I should do not? How many employees do you have if any? None. Nine you should talk to them and ask them what they give a fuck about. When's the last time? Tell me the truth don't lie in front these people. What is the last time? The last time you've literally sat down with all nine of them for forty minutes over breakfast lunch or dinner and said, what are the biggest things that you're interested in for me to do? Me a midnight me about other things. And any other eight two And the other eight is well, that's my man. I love and I first of all, thank you for your honesty and listen. You might have you seen deepened my content. You've probably heard me recently say, I'm fucking up to I. Think this open door policies working it's not working. So next year I'm spending fucking redoing my whole sketch I've cancel I'm not speaking in all next year. I'm like doing six events compared to forty just have the more of the man hours to now force every one of my seven hundred fifty people to see me for fifteen minutes every six months. So you have you have eight and other employees you've got fuck it you should be done this week. And and here's how goes Daniel, Karen Rick Susan. The fuck you want from me what can I do for you? You may find that she wants to leave early on Fridays because she's missing recitals and that changes her whole life that she'll dominate for you. Monday through Friday and a half just those two hours. Or maybe somebody doesn't like the way you're talking to them, and so the number one thing I do tactically is not only do I sit down with them for fifteen minutes I'll spend the first eleven minutes getting them comfortable telling me the truth. And then I'll follow up text with an Emoji in it, and then I'll watch what they do on social media and then I pay attention to who their friends with I'm like. I'm a full time listener everybody thinks talk all the time all I'm doing is listening the biggest reason I talk so much just to get reactions from you. Whether. One on one you in an audience or the whole fucking world when I do content I talk so much strategically to get reaction so I can listen so I can readjust. Talked to anything even remotely touches martial arts because I didn't realize because I didn't know anything about it like I'm all reactionary. I'm all that. That's what counterpuncher. I want I'm doing things to force you into a move. So I can do the next move, its chess I just do it communication. I even think that my personality in hindsight has developed into this caricature of who I am to create the natural reaction because I'm able to judge people very quickly based on how they react to me. So, every time and I got it. Yep. So, here's what's interesting about me. That's a little different guys pay attention. I have not set out to monetize my audience like the majority of people which empathetic I. Get it. What makes me a little tough to use as proxies? I've always made my money in a separate business then my audience buying stuff for me super easy to give everything away for free when you're not counting on any of the money. Right Here's the mistake. Everybody makes everybody thinks you give away some lightweight shit and you sell your stuff? That's what everybody does. I think it's the other way around I gave away all my best shit. If I was selling my audience, I would give away all my best shit. And then what I would sell his access. On scalable stuff. because. If you're giving away bullshit or stuff that just not that strong, you're never gonNA get them into the interest graph to begin with. The other thing is way too many people think they're sitting on something that means something. Information is commoditised. People want to sell information I mean fun of all my friends who think they're making ninety seven dollars e book I'm like Bro. I'm like cool. But do you feel good about selling somebody ninety seven dollars worth of ship at you just control copied from the Internet. So I think you hold onto. Something that is not scalable. So. I think access is not scaled. Your time is not scale I think the best model. is to sell something that is not scalable. That's hard for you was the individual to scale, but then you can maximize it right like. You know I mean the amount of money people offer me spend an hour with me just looked like the emails I get are so crazy I, mean, there's people that are taking. Some guy. Sent me one hundred thousand dollars in my pay pal. Like things like one hour couldn't take it I just gave it to him for free. But like what would it told? Me was fuck this is so right. This is so right. So for all the people that are trying to sell and do all these things like you know like doing the right things always the right thing. So what do you hold onto something that isn't scalable? What do you give away the Best Shit you've got? Which is Way. Hundred Hours. Videos Tuzla's media. So there's very people see all. You'd hear bits and pieces. The notion of the curated content as a packaged product is a fair debate because time is valuable and so for the people that are really stuck who don't want to sell their time or don't want to go with my model I, think the one thing that is a worthwhile debate is if you curate all your stuff in one, it's kind of how I think of a book right like yours for thirteen bucks all of the last year. And a half in one place. So you know listen I'm not I'm not God you should live. Here's my number one piece of advice if you feel great about what you sell, sell whatever the fuck you one, right but make sure you're not feeling great because of the selfish needs for the financial impact on your life. Make sure you feel great because you've looked at everything else that they can spend their money on and will it really work? I four human yup I, remember. Thank you. Brother I the one Beasley. Correct. When you? You. GotTa gotTa pay here. Thank you. So for all of you that don't follow his hard. You know just to give you context I've been working on a book. It's probably why it's not out because it's my troop. My true passion project it's called Perfectly parented how to reason entrepreneur. It's basically storms story of what my parents did for me. It's really cool with all the good things that are happening with me and my life I take zero credit. I literally think like vein crushes it I feel good me. But one of the reasons I can sit up here and like run the gamut of like huge huge humility is my parents are the reason I'm sitting here my parents and the fact that I was born in in. A foreign country and was raised as an immigrant here in the united. States and really understand what's actually happening here and how good it actually is and I lead with optimism pessimism. And so I appreciate I can't wait to write it. I need to make sure I read it. Done. going. To said that everyone podcast with the problems. Get Gary the rump sit down for an hour but if someone is sixty and ninety, seven five. have certainty. possibly. To do sixty six questions. Done. Yes. Leaving valuable for everybody, not just his selfish needs and wants which was Super Fun and I'm thrilled I can't wait to do it. The advice going further will really help a lot of you please understand the time. Is Literally besides health the number one asset. So. Many of you ask for people to do things that takes up their time for yourself interest, you need to go the other way. So much of what has made me successful is creating less friction for you guys. I got to the podcast because I'm like Oh shit audio's happening. It's better for you guys while you're running while you're traveling let me put more money into making a good podcast. So I can create less friction for you. A lot of people have these landing pages and all this. So you can get the data so you can do your thing you're creating friction. Anything that makes it better for the other person when it comes to time. Please, keep that in mind. That's why the vice I gave all these kids and people that are starting podcast. They want superstars on their show. Sure, who doesn't but the people you want have no time. So I was like, fuck, it started show that's only a minute long or two minutes like that. You can get somebody somebody might who's super-busy who just wants to get out there a little bit. We all do no matter where we. Might be like that sounds good. Two minutes cool in. So what you name it The mindset minute. How many have you done? going. You got one listener one's better than zero Bro I. Two years I did Wine Library TV on Youtube and people don't even know what you to wasn't thousand six nobody was watching eighteen months nobody and I'm losing money at library because I'm spending all this time trying to build this but I knew right too many people you know many celebrities got. fucked by instagram because three years ago they didn't want to jump into instagram because other people had a lot of followers and they were a real celebrity and if they jumped on and only had ten thousand followers that would have made them look bad. So what they did was they never started now they're not even a pseudo celebrity because they never started. Too, much ego. I'm thrilled to do everything because what you're going to make fun of me that my podcast is ranked ten thousand should hire fuck you. You know what? I mean too many of you are not doing things because you're worried about how it's going to make you look because you're late so you're not starting. which is always a bad idea, right? It's a huge thing that's happening I. Think. I'm always thinking about the sound bite that may help you I'm pumping now because I have a funny feeling two or three fuck maybe I should you know you're I get it I understand brand I understand shit I'm supposed to be this I have less than all these. But if you don't start you don't get away cream always rises to the top if you're so good. You'll be there, right. So many people doing dumb, Shit. You only people have eight hundred, thousand followers on Instagram, but they bought their followers or their accounts smart people know. So cool. Trick the eighty percent of idiots. But the twenty percent of people that know or the one percent that mattered to know think your loser Short Carter right be. SMART. So number one self awareness. Again, one of the things that I think has really worked for me that I think I'm putting pressure in this room on don't bullshit yourself. That's the quickest way to lose and we do it so much because we come up with stuff that we wish would happen versus what we know will happen. As far as an exit strategy to me an evergreen businesses always great unless you think you have a moment in time. Right. So you forty seven, Asai bull truck food trucks, you may want to anticipate the food shred could change. Right but if you know, but if you have a real estate empire that doesn't go and goes up and down but doesn't go away. So you need to I decide if your business can go away outright right? And then finally, just what are you GonNa do with the money. A big fan of a lot of people sell their company with no real intent for the money meaning they just like the idea of it and they want to buy some shit which is falling like with money being so cheap right now and so little to put down a mortgage like, what like what are you need so bad you need to ask yourself. So, there's a matrix of moment in time evergreen versus selling it. If you sell it, look I mean I should have probably sold a lot of things. So right about facebook Amazon. Stock in the last seven years opportunity costs should have liquidated. If you know what you want to do with the money. and You understand what you're getting yourself into. But I've seen so many friends bill bill businesses before five years spilt something. Nice. Sell it because they see some other opportunity they sell it that other opportunity was nothing they knew anything about they take the money they put into that that goes down they could have been five years later people don't like to work for some reason sometimes, right so like I never want to sell anything and never have really sold anything. I like working and building ever-greening legacy but I'm also super empathetic and a lot of my friends. Have, sold a lot of companies that they were right buddy media was right Mike Lazzaro eight, hundred million dollars and it wouldn't have been worth. Eight million if you waited for years later, so you have to be smart if it's a moment in time, there's a lot of different variables, Right Bibo Solta all for eight hundred, fifty, million dollars because that was the social media. Platform scares of the two thousand with my space and facebook and Bebo. High Five, and so you got to figure out how real your businesses. And what you're GONNA do with the money, but it's a very personal thing. Right? We're all going through our own shit like so much. And then finally, if you know, you're going to sell it. A lot of US entrepreneurs are not fiscally great like I'm great at revenue. But I don't love the CFO work of maximizing profit. If you decided that look in the next two or three years, you're going to go I highly recommend bringing a strong financial partner whether CFO or controller right because a lot of us and I'm making assumptions because it feels very entrepreneurial and here we're good at the selling part but the maximizing the prophet or what expansion looks like a lot of entrepreneurs get caught when we start getting to that next level and if you're not going to sell going to look very hard at those financial you WanNa. Start prepping yourself. Not. Mike. recited. Thanks. So, much of your material. Is anybody out there action more content on as many platforms as you. Is If, you've ever forget a writer law her. To hung out so Blessed. Or Yeah. Yeah Yeah so so this is something funny that Irish in my team on the creative side probably talk about behind my back, which is this just unlimited streaming content that I'm able to come up with to be very frank is I mean this I just think a lot of Seti. Like and not because I love hearing myself talk which I do. It's just that it's just that I like I'm really going to end up being known as somebody who's really good I think I'm grossly underrated for all the fandom I already have my really can feel it as I'm starting to audit myself against the players of society I. Think I got Lucky that my mom and dad had sex at the right moment. I mean it's the. Seem that. So many of you whether you can sing or play basketball rapper draw or be good business like this was like. There was a reason. I was an anomaly in the `Nigma when entrepreneurship wasn't cool like I've always had this thing and so for me comes very natural I will I have eight to twelve core principles and I'm very good at synthesizing culture and making it feel fresh even though it's the same shit and the only reason people here have been following me a long time is if they follow me for a long time because if you follow me for a year, you pretty much figured out what I'm up to. The reason somebody would stay longer is I'm good at understanding what's happening right now. You you you eventually figure out what I'm up to whether. It's the first thing you ever saw. How many people are actually this is fun for other people say by Chopin's how many of you the first time you came across my stuff actually thought I was a street dick face. They didn't like me didn't like it raise your hands tell the truth it doesn't hurt my feelings raise it, raise it right. So to me, I know that that kind of percentage happens. But I think in a year or if you catch four or five pieces of content rate eventually, like wait a minute, I'm expecting you figure out my gift of Gab makes a lot of people on initial insight where my cursing makes people initially be like this guy's addict face right but but my actions win over over time because what I'm asking for. I. Think that for me. It's the reason I'm worth following long-term I know audio's popping. I know what to do like I'm pushing some people here to make an Alexa skill or a briefing for themselves on pushing like, Hey, do this podcast it's going to matter for him and so for me, it's been very easy. It comes natural. I always recommend for people that it doesn't to use other people. Why do you think almost every podcast that successful interviews somebody else? I'm like one of the only podcast that straight content to your face. Every other podcast interviewing somebody. Because it's hard. You know it's a lot easier. Ask Him questions. So whether it's using another person to be guest or using. One of the reasons I do call in shows is that's an easy way for the ask show for the work right? Because I can just walk into ask her I'd be like this. I'm doing it right now. And the reason I can do it is I know my craft. The reason. A lot of people pay attention to WHO doesn't do. You Want WanNa tell a subtle talent who doesn't know their shit. Pay. Attention ducks. Some people just don't WanNa do q and that's fine watching dunks QNA. I've been able to read people one sack like the amount of fakers I know right now because they won't do an like contractually. In. They don't do Cuna because they're not real. Super easy to memorize something and regurgitate it it's called an actor. So, using other people. You know what else is good using other people at the most macro step one another person interview easy step to QNA. If you know your craft easy step three something I've seen nobody do that I would love to do. I'm just too busy social commentary. I love the idea of taking your iphone times square looking at everybody sneakers and talking about sneaker culture and who's wearing what or going to a whole foods and looking at packages and pricing like auditing culture. It was crazy. It's cool. Right I mean I do it all the time as a person. So much of what I, know like I knew slimane was coming for eight-year-old girls because I was watching culture. Right like I love watching culture. If you're good enough if you've always had intuition people love discovering new bands and then you hold onto the and gets popularly get mad at them because they sold out you know if you've got that skill, try to synthesize that that would be an super fascinating thing to watch or listen to. I wish I did show where I told you what was actually going through my head when I come in to the airport like, do you like like flying so much the watching the people at the airport. Tigon on snapchat. So early. I just kept watching like teenagers opening this yellow APP like five years ago like what is that? The finally popped up in the charts like number one thirty I'm like that's the yellow thing. I've looking teenagers as much because some of the dads were getting mad at me. But like literally like hovering over like like teenage girls will tell you the future every time. It just it's a lot easier for some women here to do it like creepy forty year old dude looking at young. Kids it's kind of weird. So but I watched people that would be a cool show as a third one. Pool. Yes. Sir Garrett Mike Mike jets you sir. So as a disruptor, what's coming apple thing? Question. what are you thinking about currency bitcoin Durian Dash Line As a training. Let's. Let's talk about blockchain because it's because it's blockchain right? I mean you've got theory and underneath add you've got bitcoin after that right? So I invested in Bitcoin and a theory twenty fourteen, right so. And I haven't sold any so I've done. Right. But the reason I don't talk about it a lot for the people that follow me the most is I don't like talking about Shit I don't know. Right, and so it's funny I talk really peacock right I'm role when I'm talking about what I know and I'm real passive I know a lot about crypt I've spent a lot of time looking at it not enough to put myself out there because like I'd really want to be right. Here's the thing with. blockchain. Blockchain if you play chess moves all the way out. Is the decentralisation of our entire society. If you really played seems like you're right you've been into Abra little while. Bro. This, heavy shit. This isn't bitcoin. This isn't like ha ha ha this is. America's not going to let it happen. Because it undermines America itself like there's A. China is a funny country. I think we have. America propaganda if you look at. China. The mix between dictatorship communism and capitalism China as a country is run much more like the way we run our businesses. Little capitalism it's a little bit of right so. China making it. Illegal is the preview not an anomaly. We as Americans off in China right? Communism right. China is advanced so. Here's I. Think about it look the amount of money being made on ICAO's right now, fast quick bucks no different than Bebo Selling for eight, hundred, fifty, million dollars. Well, there's some people can make some real money in this period. I love it. I think it's bad shit interesting about you and I me buying your home and transacting the lease on the blockchain right fuck the bank fuck everybody like great. I'm a big buyer in my altruistic nature as a human if you think America. Is. Going to let it happen at the level of that extreme. It has no vested interest. No government has an interest in this collapsing them. But if you played out of military, this is what holds it all together currency. It's big man. It's real big. It's really hard for me to really play out everything other than following. It is so destructive. That it's very difficult for me to see the governments of our society going down without a fight. Yeah, I mean the windows already we're living the window. Do you know you. You've seen the famous story of the Guy who bought a pizza with like ten thousand bitcoins. Pizza for like fifty million dollars. Like. We're living in it right now. There's a lot of people making a lot of money. These ICO's there's so many rackets being run right now. and. So they'll have their window. But it's fascinating technology, right? It's like the most destructive thing that's since the Internet that I can even wrap my head around Super Gnarly Shit You got. High A. Your. What you wish you had world your. Baltimore Google ads. So like the biggest thesis of me right now for the people that follow me the most idea trade attention right when I think I'm better at. To the point of putting out more content consistently than anybody it's because I believe that social networks have a disproportionate amount of. And people don't realize it I just don't understand how people don't realize it like it's what we spend all our time. Like not fourteen year olds thirty year olds and forty year old fifty year olds and sixteen year olds like there's. The social media celebrities whether in business or kids are weighing more famous than the actual celebrities. It's not even close. I think people are now saying, wait a minute. These people are Kinda famous to none of. There's no mainstream. Celebrity is famous as any of the top one, hundred social celebrities including Kardashians much social as are mainstream and whatever. Right so. I built my dad's liquor store on the back of email and Google ad words but I didn't spend enough on Google adverts when I talk about my dad's business grown from four to sixty million every time i. hear it in an Intro in an interview I say it should have been four to fifty. It could have been much bigger if I was smart enough to. I'm not a poker player but what I had at the time owning all the wine terms on Google for five and ten cents a click before anybody knew what it was was I had the best hand. And I wasn't going all in. And, that's why I'm so passionate for all of you to get more serious about social right now, facebook ads is that moment? An interim influencers is that moment. And, I would say everybody in here's underspending their mental time and their money on facebook and instagram much to the demise of their upside you still win. Directly. Still Works. Radio still works Google still works things still work. Just as good. I love when people like Gary Great Great but I'm fucking and I went from zero to four million this year my business I'm like, what's wrong with nine asshole? Upside. So really to be honest with you that you know because most things I don't look back I. Think Looking back is insane I think you should learn. But I don't. I'm not good at even remembering what the fuck happened last year. Let alone in my twenty s because it doesn't matter other than the learnings that I feel in my body that helped me navigate so I don't like to dwell or things of that nature, but to answer it so it brings you know the reason I answered that was so that I can go on my rant for you on facebook and instagram right now because I want you guys to be compelled to get way more serious. You many people here which. Amber. Amber. Amber Dino many people in here have run a little bit of facebook ads with one creative variable and it didn't work and they deemed facebook is not working. People in. This room to. So I'm interested in putting pressure on that conversation because you will benefit because it's underpriced attention how much you will pay to target people within a five mile radius of your shop or people that are interested in your product is underpriced just. If, it costs you three dollars to get in front of them. It should be eleven. And you're paying eleven somewhere else and it's worth two. Now. The tough part is you have to make a picture video makes them do something Google is so great for everybody because it was intent base marketing. I. Am looking for a karate studio. I am looking for red wine. Where can I Buy Bananas? That was easy You just put it in front of them. The creative parked in a matter. It was all blue letters. That's why everybody liked it so much. We're back to more like TV and print. It's harder. You. Got, the Green. Awesome the man what's up? Buddy rose breaks. On this a little already. But. Will you believe hold people that from just taking? Other people's opinions. By telling your mom to go fuck themselves. Bryce I'm so hot on this man. I am so sad that the reason you get a reaction like that is a mixed between it's funny to use the word mom and fuck. But but it's way more REU. If you listen to the tone of the laugh sincere and saw what I just saw. The truth in what I just said is so powerful I am so sorry. I I am driven by gratitude. You want to know when everybody I, how many you saw me on the hot ones the hot wing somebody you saw this so that was a huge. That's a huge audience and a lot of people who didn't know me and every time I do Joe Rogan or hot winds or TV show where I were a lot of people don't know who I am I. Know I'm in for it because twenty percent of the crowds going to hate me. But what's fun about Youtube shows the comments or there. So I spent four hours the other day and they're engaging with the people that said I was terrible. But a lot of people spoke one word and they used to different words just in the comments one word I would say fifty people wrote in one word of not episode cocaine. About another hundred road at all. And every one of them, all of them especially, if somebody whose mom. Brainwash, them to try smoking a cigarette right I replied gratitude. I've so much energy because I'm grateful. Not only mcgreal for the talent I was naturally given the ridiculous parents I was given an incredible advantage of being an immigrant. I'm grateful that my parents were so awesome. They never made me feel inferior. Right and so many view whether through a sibling apparent. Had A miserable, sad negative parent who tried to impose their negatively on you and misery loves company. and. Its greatest execution, his parents on kids. Something, we never talk about it's not talked about enough. and. So if my legacy when I die when I take my last breath, if you asked me what I really think I'm GonNa think I think I'm going to think that was a human being that came along and brought the most awareness to this conversation. It is my absolute passion because I've seen what my grandma. And I know what my mom did to me. And it's a big fucking difference bro it's called happiness. So why do I think a lot of you don't do shit because you value other people's opinions of you. Why do I think you have that because you weren't giving self esteem as a Kid And you're gone the other way and if there's anything one of the biggest reasons I act like a big shot is because I want kids to become fans of me so that I can then become the shield for them to have confidence to do good things not bad things. Because bomb. Cool. Then they're not talking about Ferraris fucking gold watches they're talking about hard work, humility empathy and kindness. I'm in the best price and the best part of my career because snapchat Instagram, and Youtube the allowed me to get way down the funnel I'm getting fifteen year old dudes and fifteen year old dudes can go either way real quick. And the fact that I'm going to get them all to come to me. To become better men. That's fucking legacy. Bro. So Through a long winded eight years finally figured out it's that man. You guys worry about what other people think I brought up the celebrity thing with instagram. Right. You just care what other people think and I don't. CARE. What people think when they know who I am? But. There's people here who've literally not done something because they don't like when somebody leaves an anonymous comment picture that says they are ugly or suck. And the thought of that breaks, my heart I get pumped when people say I suck. I only if you follow me carefully only last three months because I just want to help I'll tell you why I'm doing all the last three months. I might even really gotten a little more detail about wine library and the fact that I own nothing of it and I built that business for my dad mainly, it's because other kids who are looking to me have other friends that you can look up to that guy, his dad give him a liquor store. He sucks. So I wanted to kill that excuse because I don't want these kids to go down the path. Got It. Like, people think I got something handed. I haven't the reverse I gave up the first thirteen years of my life to build my dad's business for him and left with nothing. Because I wanted to pay him and my mom back. You know. So. That's where I'm at. How are you? Good Bro so Really, means a lot to love. And You started about leadership with his team. Now you are traveling going out doing all these things. So you probably don't spend hours correct you're. Right you're. Listening. Listening. I follow every one of my employees on social. So I see a lot of what is going on in their lives the reason I, overspent on a huge HR team, they're gathering info. And through facetime and texting and emojis, and the emails I can get a lot done and through osmosis. Let me tell you how life actually works. When you're nice to. Karen. And you did something right. Karen Tells Susan in the girls bathroom the truth. Susan then thinks you're a good person. Guys, reputation here's. What do you think is going on in life when you consistently do the right thing bro, you get the halo effect you don't need to see everybody. Brandt. So, many people in the transactional business. What's my customer acquisition? Cost was my conversion what's my lifetime value? Cool if you want to build something. It works. It just doesn't work as big as what I'm up to. Brandt. So I scale by scaling the unsaleable, which is I don't judge myself and I do the best I can. I get to as many people as possible. I consistently do the right thing by the judge and the jury of the Lord looking down on it. And, I, let the Osmosis in the back room chatter scale it. And then when I don't like it and I don't think it's working I forced them to come and see me one by one fifty minutes two times a year. You know what I mean. Like it worked for me. You have to remember how many people here are parents that have children that are over the age of ten whether there are ten or forty. Great. We parented are I'm at eighty five but the way my life kind played out my little brothers, eleven, years younger. I had businesses at twenty two I think I was really built to be a dad long before the dead. You. Don't parent your child three the same way you them at eleven, the parents eighteen, the way your parents thirty. It worked for me. and. Now I'm changing it. You, have to work for them, and so you have to keep a pulse on all the above. You know maybe in the next two years will be fifteen minutes and maybe I'll do so much damage Aka good that maybe it can go back to three years of Moses. I don't judge I just audit. And Day trade. The moment. You know what got us all into this room today has nothing to do with what's going to get us to the next level. And Way too many people hold onto. Got Them here. Because, they've got one move. You know. I think. If you've got you know back to fighting Bach big boxing fan like if you've got one punch, you can do some damage for a long time. I got. Right once there's enough film on You you'll be exposed. So I'm trying to keep mixing it up man right. Look over here. Yes, that's right. I'm actually this is actually this is the first thing I'm wearing. I don't know if you guys noticed sneaker coming out. I figured needs and rappers can do it. Why can't entrepreneurs? So this is the first day I'm wearing this comes out November fourteenth I'm pretty pumped. You know what I love doing I love doing things that are no loose situation. So if this works like works well, and that was the first entrepreneur would've signature sneaker and it's really cool in my byline right and if it doesn't my buddies get to make fun of me for the next thirty years and say, remember when you you're so fucking cool you could have a sneaker you fucking asshole. Situation. Man Oh who's got the. Doing that next yes. Still. Robert. Robert Volume for awhile. Thanks brother. So we started a show on. Do. You. Have you made it a watch show yet facebook watch. This new TV thing they're doing. Okay. So you've been putting on your fan page like I was doing go Google facebook watch read an hour's worth of by the way. This is what pisses me off please don't ask me like how to do something tactical I love people like you know my comments, Gary Look Okay enough with the fucking crushing raw. Give me some tactical shit, right like you suck me tactical your fucking asshole tactical shits should be done on Google Youtube. You can read or you can watch depending on how you learn. There's nothing you need from a human. It's all on the fucking Internet for free. Right. This like everyone's like, give me something. Oh. You mean like when I put out content about snapchat for six months and then all these assholes, watch it all and packaging it up into a three hundred, ninety seven. How To win on Snapchat e book that makes you feel better rick you fucking idiot. Sorry. Go ahead. Make Anyway Google facebook watch learn everything about it. They're trying to push their original shows how many people here have hit the video tab at the bottom of their facebook and now watch the show on there. So they've picked shows like they pay for it, but then anybody can make a show. Here's one. You always WanNa do what a new platform launches a new product when instagram launches stories or stickers or facebook watch or twitter does something. Be. SMART. When platforms have a new feature, they vig it. So. Right. Now, if you've show on facebook watch that you started, they're putting it into more people streams because they want to get facebook watch to work. So you're riding the wave of facebook and getting the benefit of people who don't know who you are dotted. Keep going. That's a mistake. Sounds about right. No listen everybody says, my niece is I get it good i. mean we really want. Journals good. Good. So couple of things first and foremost for all of you the whole girls or nieces or nephews or rick the thirteen year old like outsourcing to youth in social media is insane. Let me explain why. Out, sourcing to youth that knows what they're doing for businesses. SMART. Just the notion that somebody's eighteen and they get it is insane. You're running a business not trying to hookup Friday night. So like great, they can slide into the DM, but can they drive your business right so first foremost, it is no longer an excuse to not know about facebook instagram Lincoln Youtube like if you how many people own their business raising their hands. You need to know what this stuff is. Are you telling me in twenty eighteen that you don't have forty hours this year to allocate into reading or listening, watching how to become a practitioner and social media? This is the lifeline of your business right now. Whether. You understand it now are you'll understand that later everybody wants to be a headline. Or outsource because they've more important to do the most important thing for everybody in this room is to understand how to communicate with customers. And that's On instagram and facebook and linked in and on and on. So I implore you number one for you to get educated because you have no idea if those two girls are hosing you not. Right, and then the other thing is business people need to get smart. So many people care about how many followers likes they have. You're not paying your mortgage with how many likes you get on instagram. But it's back to Jab Jab Jab right hook. It's also not nobody's following you on instagram. If every fucking post is like by my plan sign up for my course come to my studio. GimMe your money give me your money. So the police, the start is mental. The places sort is using this moment that we have together and say fuck it I need to get smart. Because this is like balancing my checkbook. Paying my taxes. It's just real way more real than people think and let me tell you why. About all these social networks the next thing voice a are VR I don't know yet. It's going to be the same principles. This is so good at social is because I cut my teeth on Google and email. And then the hold romantic to it and became even better at the next thing. Got It. So you guys are running a marathon in life. And so I want to get you on the treadmill on social now because it's going to be a proxy to the next thing, you have to do how many familiar retiring in the next ten years and I don't mean that you're going to crush it, sell your business and an island I mean you're old and your fucking finished. To respect for the rest of you for the rest of you, what do you think has happened in the last ten years? Let me remind you basically everything that we live on now. smartphone social networks. Everything's what the hell do you think is coming in the next ten years. And if you're outsourcing social now you know prayer and understanding Crypto or ar or VR or everything that's coming next you need to get on it now. Don't you back to training I love the fighting analogy stuff. I just such a big fan of it because it has such proxies I loved when my or it's like doing business in China or Russia the Naievety of America going doing business in China is so funny to me. They. Think it's the same rules right or when you get a tough guy into mixed martial arts because they were good at boxing. It's a different sport man like, so know it in our things but then in business we do the same shit. We make fun of people who don't work out consistently and think like a pill or drug is going. Do you gotta do the right things GONNA eat right? But then business those saint like all the muscle heads on instagram that the make me laugh so much discipline in the gym and the way they eat. But in business or looking the shortcut, which is exactly they make fun of fitness. Right like epochal all my all my fucking buffed out buddies are like, no no but Gary, what's the fuck in? There is no steroids fucking business. You know like. It is what it is my man. Thank you brother I could tell thank you for the month. That's awesome. You talked about east of guess. What what do you do the best way to gain touch? Would you still media company? Did you have a better so I've done much better with my bb investments that might be the investments in helping them on social media. You literally know the names of the people you're trying to reach. I mean that's insane. You know awesome that is being has been a gift compared to wine library. Anybody potentially could have been interested in buying wine beer and liquor major media. Super Simple. Mike the Craft and proctor and you know Toyota and Pepsi. So I would make content on instagram. Excuse me on link didn't facebook. With dollars, targeting employees of the organizations that you're trying to get to guys how many people be to be in here. So just for a couple of you. Great. Hire hands just WANNA fence. Be Scared. Okay. So to me, there's a if back to the last question right being practitioner. When you run a facebook ad, you can run against anything. How many people here have spent one hundred, thousand dollars on facebook and they were the people that clicked the buttons made the creative hand. To this is huge. This is huge. This is a huge opportunity. When you become a practitioner facebook ads, you'll shit your pants of how good it is. It's incredible. You can run ADS against. Employees of. A company that you'd love to use your product. Give me one. What's that? Your sir. Good. You could literally make a video that targets their employees on facebook. And literally, the creative, the writing or the video says does your CEO? No. And you could literally forward it to them like you can literally target him on Lincoln. It's incredible. You know the names so but you have to make the creative smart. So a lot of people to be the CIO or CTO or CFO the person making the decision and people say to me they're not on facebook I'm like I get it. So run ADS against employees of the company and the title of the video does your CFO? No the CFO gets thirteen emails and she's like what the Hell is this she watches it and she contacts you it happens every day DB's incredible social. Yes. Great go to instagram and twitter where they're half assing it and them since they never get any DM's. Cool I got a DM. Instead. of saying my shit, bring them some value lured listen always listen. Figure out what they're struggling with. And give them a make an e book or up or powerpoint or video for free. That takes you some time and money and then DM and say, Hey, number one thing I've noticed in the in the mixed martial arts world is that studios aren't doing the following and it's titled Eleven things you should be doing you'll be three minutes and nineteen seconds you'll give them value and one in every three of them will look deeper into you and give you business. WE HAVE TO START WITH VALUE It's funny women entrepreneurs are always more intuitive to my style of marketing because they've been the ones hit on and you know like sole to. Right. So they intuitively understand they respond more winners value broad front. You know and so there's a very small and smart cadence of hunting and farming bringing value. We need to romance our customers a little bit more. Value. It always wins. Were sold to all the time, right. We're pounded like you know what? Everybody's Lincoln Strategy is. Bulk spam email. Email everybody like I know that some of it works it works a hell of a lot better if you bring them. Next. Man Thank you. My Students posted the on facebook page. What you ask. One question. That I got already. It's. Avenue immigrant. Yes. Yes. Yes. Feel about the stands on nearly in the NFL. Were part of New York. Yes. So, couple of things first and foremost when you're an owner of the NFL, you have to worry about the other thirty, one owners. So the way I would handle it is I get a pulse of what my other thirty business partners thought. As far as kneeling as somebody, you know this is Americans are. oftentimes confused from a kid that was born in the Soviet Union. The thought of not allowing people to. Express themselves in any shape or form including if it really hurt your feelings is something that I'm just not willing to go down that path. So we're gonNA respect our amendments. If we're going to respect number two with the right to bear arms, we're going to respect number one with freedom of speech, and so it would not bother me if a player kneeled during the national anthem, I'm awfully aware that breaks people's hearts. It makes them mad at me for that stance just it's just how I feel about it because I think most of the people making comments about it have never lived in a communist country and what it tastes like to not have the option. They're not overpaid athletes. Overpaid athletes. I listen I understand the stance by the way. The great thing about our country is I'm deeply empathetic and respect the living shit out of somebody's opinion the other way. I would just remind people definitely not overpaid because they're paid based on the reality of what the market conditions created. We allowed them to be paid this way because we drive the revenue if everybody wants to stop watching football and drive that down, they're more than welcome to I. Just you know I've had a lot of fun with a lot of my friends who take the other stance they don't like. Pro Football. But when they're homeys at Alabama and LSU and Texas start kneeling they like their longhorns they care about their Bama Boyz. So it's been really interesting to watch. I have a lot of empathy. I'm super in tune with it because of the. Communist. Freedom of speech kind of thing. It's so given my both my grandfathers spent ten years in jail in Russia because they were Jewish. So I also, really I also have the benefit of having six of eight core friends in college be African Americans, which led to me going to the mall. I four times in college and getting pulled over three times like the big thing that we're missing in our country now is empathy. We're not putting ourselves in other people's shoes and we're letting everything politicized like are we going to make everything a political issue because? Basically we're in a emotional civil war right now, which is cool. I'm fine with every empire should fall. You're. Welcome. WHO's? Five. Now's easing removed husband more Florida's. And you know fair sports haven't seen. In. Signing martial arts. Guys with the UC. What what you think is the future of arts. Industry or opportunistically. What you see? Yeah. Listen fighting is old as. It is court I mean it might. It probably was the sport right? If you really if I had a bet on it, it was the first sport maybe maybe racing you know I'm trying to think about like how down but nonetheless. Venus sports is only football right out. The next two sports that will expand into based on mining interest are most likely East sports and the NBA. We haven't really thought about going into repping talent in the AFC and mixed martial arts. I'm extremely bullish on it. I think it's an extremely lucrative category and territory. And so we haven't thought about expanding it their next because we've got a little bit of a roadmap. But it's something that if that. Age As really running the inner sports and I'm like creating the halo effect. So I'll have to react to like where he sees some of the opportunities as well. So that's kind of a rap but like A. Fraction. Sort was worth reading them much wondering made with an Ma athlete compared to. NBA or Yeah I mean, I. think that can change right like to me. I never make decisions based on what it is. Now it's more about my interpretation your point it'll be interesting to see how it evolves into super look I think fighting. In whatever form is always quite lucrative. So primal to us the thought of like the big event where two people. Fight is so one hundred percent always going to be there. For us we just have a lot of interest in the NBA, and the sports thing is super interesting to me. To me if if beaner sports was here, twelve years ago, I would have done UFC to me I want to catch something like in a different part of the. NBA and NFL, interest graph. Each sports over you have see on the base of the maturity of the market. The less which horse something is the more opportunity there is, and so for me, I want to be looking at that. Special. Interest that's good. So. Might. Be. Yes, sir. Yes I can tell yes. So. What would we advised? On the minds of working. Supermarket. On Your Luck. So warmed. Up. Being just trump that even when you succeed. In. School. By or percent our two years. So I. Guess so now. Goes by then. In the. Work you do you want to? Just. Down shirkers. Lose. Under the coffee old animated minded. Than Now, in different I know you. Grateful. See. These people? Just. Always. I'm aware. So I mean look, there's a lot there and say here so we can go back and forth stay at the Mike. So I think look first of all the back half of your question. Was the whole point I made which is. If if you could go inside my brain and my feelings and my DNA right now, it would either scare you or confuse you how much. I do not allow my wife children parents to factor into the way I think about thinks at the same token there opinions of me or my life. You have to find the calibration of respecting. People's opinions but not allowing them to dictate your actions because you're going to go down the path. Of becoming bitter with them at the end to many of us, protect our family and pandered to them because we wanted to be good without realizing how it plays out at the end, which is an our older years. We have a lot of resentment towards them. 'cause we think we allow them to dictate behavior, but that's not true. So listen, we share a lot of common themes. I, understand. First of all on the working part. I, you have to ask yourself if you do you want to work less. Masking. Well then work less. You know what I mean like. The way you've gotta think about it is whatever management you put in or whatever happens I you have to immediately think it's going to do less. Second. You can't hold your managers accountable. One thing I know about Eastern European. Employers is when they do move they expect those people to work like a horse the way they did it's not their business. Unless you're willing to give your manager of the same amount of money and a piece of the business, why should he or she work as hard as you? So I, you have to deploy practicality reality. And everything my friends has a price. Everything. So. If you WANNA work less and take an spot treatment, then go fishing and pick up basketball and learn how to sing fuck you want. One know that it comes at the expense of your, business. Growing. And that's okay. You know once you learn how to stop thinking about the judgment of others on your behavior everything opens up. Easy to say but it takes a lot of practice and it starts with the reason I would say, fuck, you mom you dad, it starts with practice. If you sit down and your family like I'm doing this, I know exactly what you're thinking. It's my life I'm sorry if it hurts your feelings, this is what I'm doing because I don't WanNa resent the way I do it is tell the truth I don't want resent you later. And I'M GONNA. Bring you I always tell people I had that talk with my dad or mom or brother I always tell people I'm gonNA break. And if break, then it's all broken. And I promise you when you put them into a corner instead of putting you into a corner, it gets real. Funny. I'm fascinated by bullying. In general and families bully the moneymaker in their family. And funny thing happens when you go and treat them like a bully. They fold like cheap chair because they have no fucking leverage. You like that right hits home right when you're the moneymaker, everybody gets real us to you. When you flip it on them, they've got no move. Let them go make money? You're welcome. It's a it's a real thing. It's hard for a lot of us if we're the driver people get into a cadence and we. When you know how to make money you start taking almost this responsibility you start helping you love your family I love everybody. Love you guys I don't even know you. You know like like you start getting a place. And then everybody gets into their position. I'm okay with it. You're okay with it we'll get in a second like people you could be okay with it. You can be okay with eating your whole life I've Gone I. Mean More Shit Than Anybody I've ever seen. The problem is No. No problem. The problem is Once you're a place where you don't WanNa do it anymore you act. See what their moves to that. It just practiced one time. Not, when you're drunk not when it's so crazy that you can't deal with it anymore. A month a year before you break and go crazy and yell at them at the top of your lungs com. Nice thinner, and here's the score. It's incredible. I've given US advice lot it's been. Game. Changing for people's lives when they've acted on it most don't act on it because it's hard. I'm not I don't think what I said is easy. It's super. Hard. And the longer it's been real. The harder it is right. Nice. Sorry. This isn't the. First. Obviously adults boxy. Location opened another eight hundred to open soon credible. It. Wasn't different levels of competency when it comes to our FACEBOOK you're smart. So AS Roma's these. Is it more and more for us to control the content are. You can. Personal Tach Fridge. But also yeah. So we've we vein mediaworks. Then you know a real stink group that we're about the nounce we just wanted one ounce in thirty days. This is a super tough question. My answer is that you do both and let me explain what I mean by that. I think that you guys should be overly aggressive on a national scale in your areas as an advertiser and whether it's Co op dollars or you do it, you guys decide and I think you spend a lot of time on teaching and giving best practices to your Franchisees, creating ways to communicate them. I've a really good idea I. think you should start an internal be podcast. An internal beat? podcast four your franchisees around best practices. Social media correct or whatever you deem is most important. Management style had a treat employees whatever your religious pillars are because more time honey people listen to my audio. The, reason there's so many more hands by average is because guys are busy. and audio's good thing lobbies fringes, these are busy. So let them even they live six minutes from their location. Let them hear you for twelve hours a day twelve minutes. Excuse me a day right It's I would advertise on top of them, and then I was spent a lot of time I. think of it as high low I think most people are in the middle they're kind of doing it as a corporation. They're kind of servicing their people that give them a tool kit or something that they never open. They do a one time of year event and bring up the person that does social media the best thing give them a trophy, I think. It's GonNa. Inspire. No. Internal podcast really educate really get them there and also advertise so that you can point to it and say look how good this piece of content did e mail them all. Advertising. Yeah. So to me, it's synthesizing what's working. And send out again I. don't think they read email I don't think they like but listening and so maybe like maybe in your thirty minute fifteen minute again, interview people you've you've lot of relationships like you could really crush really fancy people on your advantage with him and his relationships I think I'm very big on audio. Very big. It's big. Like if I was creating vader media, today would be called voice. If I started today would call Your Voice I would deeply position myself in Alexa Google, and all that building apps for that world just like iphone APPs in two thousand seven and I would be very big on being the infrastructure companies around their internal podcasts. We just built a I mean I'm putting my money out this just. Renovated. For Two million dollars a forty thousand square foot Fifty Thousand Square foot studio in Long Island city to do video and audio production. So. I believe it tremendously. Truth is this this last one picks? Is What? Randy? Yes. Say. Yes The. That's a great question I think both can work led. First of all, if you're an introvert and you want your privacy and you don't like it, you should never force yourself. There's plenty of humongous companies where you don't know the founder I was getting worried that people like I like it I like the admiration I like the interaction I like all of it so. To me the first and foremost is you realize either way can work. I will say if you like it and you're a good person and you don't take down the company with your off-the-field activities, it's it's a great way to go and that's why I'm very comfortable with it. Yes. You mean facebook slash wine library and facebook slash Gary. Be. So you make more videos or. Content. For context once something was super important I post on both But a business talking and a human talking should be putting out different stuff. People use social media as distribution not as a place to narrower make native content. They think of social as E. Mail. I'll take something I'll post it on all my accounts. They don't take into a fact the psychology do you know the difference between a forty year old woman with two kids when she's on Pinterest and on facebook? Totally different. Her psychology, her psychology when she's on facebook is to keep up with her friends and news on Pinterest that's aspiration to shop or escapism you have to give her a content that fits her psycho. State, not just her demographic state. Got It. Think about how you guys use facebook Instagram snapchat even right now and I could see somebody like picking up on this you're even thinking different. Like you're you're in a different places, entertainment places information linked in you're a different person than you are on facebook your heads in a different place. I've gotTA feed you content. The subtle things that I do that people aren't picking up on has a lot more to do with that. Why do I mean videos on instagram? Why did that same video look different on facebook? Why do I chop up what? Why is the copy different on the facebook post twitter? Why did I use Hashtag instagram but not fix the subtleties of the craft. I have a knack of making things look easy but the. Real. Thank you welcome? Thank you for having me. Right episodes over please leave a review and subscribe up on Apple. It would be a lot lot a lot to me. Thank you very much. Hey podcast. Joe From Team Gary here today's highlighted review is so much value by Alison twelve I just wanted to say that I got so much value from the marketing to Jen's e episode of marketing for now I work with teens is a Dietitian in a swim coach and the First Fifteen to twenty minutes changed my perspective of kids so much. I respect them so much more now and I feel that I have more tools to serve them with all the insight that I just got. The whole episode was a great listen. I've been listening for about two years. Now this is one that I think changed my perspective the most keep those reviews coming. We could highlight yours and that.

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6 Tips For Working With Clients | Best Of #ASKGARYVEE

The GaryVee Audio Experience

14:45 min | 2 years ago

6 Tips For Working With Clients | Best Of #ASKGARYVEE

"In this is Gary v audio experience protocol. Hey, guys, welcome to the Gary v audio experience. This is Dustin. I am video for on team, Gary, and this is a mash up about tips to working with clients and the first clip from ask Gary v episode. One sixty seven on November. Thirtieth two thousand fifteen. Gary takes a question from Matt Young's on how he treats employees compared to clients to grow his business effectively. Matt says, Richard Branson says, clients not come. First employees come, I do you agree or disagree and why I agree and Matt, Matt that I mean, I agree and like I've been pounding, you know that for hundred sixty six episodes. So at least forty times. So I feel very comfortable and kind of dodging this answer because one of the things like the repetitiveness of the show is something I challenge myself with always recognizing there's so many new people watching ahead, you know, and there's a lot of people watching. So just go very fast. This doesn't get my juices going and I'm not trying to dismantle it. I seem you're fairly new, so I'm excited. It's not even close to me. It is fundamentally my employees, then my customers that my own interests and that has been the backbone of my success. I feel like you end up with a whole lot. If you go in that order at, I think my actions have spoken to that at this company. I've got a lot of people that have worked in agency of the street for a long time and have been surprised by how hard I push back on. Clients we've fired client store, which is sacrilege. Even people say it. And so yes, I think Richard's correct. I think anybody successful like a Branson that's built an actual organization not as like a single entertainer as an investor or somebody built a product, somebody that actually built a six hundred six thousand sixty thousand person organization or six person organization successfully recognizes how much value in the people that are really is. I also happen to like people which makes it even easier for me. So just keeping very basic, I say, I say, yes. I'm curious to your strategy picking that question in the. And we're getting so many new viewers and like I checked last time we really talked about that was like in the forties episodes, fine. Come with real data in the answer's no, really good job. Yes. So now India's guilted me into going a little bit deeper here at listen. I mean, well, appreciate it. I'll go a little bit further to me. It's a very big deal and and and it's so surprising to me law firms consultants agencies were they actually sell people's hours that they're not completely infatuated with that process. I get it for wine library where like we were selling wine. The end result was transaction with wine. There was will, here's a transaction with another human being against their hours. So again, if you are in a business where that is the case, you run multiple gyms trainers, you you again, law firm consultants, anybody who's listening to this who has a business. That people's hours are being sold should be religious. I mean, coltish about caring about their people, and then anybody that selling a by product of it, your results. The shelves are gonna, be stocked better at one library. You're gonna get a better answer on a recommendation from wine library. If you care about your people, even though the end result product is about all of wine, or if you go into a bicycle shop, the end result is still selling a bike, but if Ricky is happy, when he came into the shop and you come in for like he's gonna spend that extra fifteen minutes enthused the enthusiastically, trying to tell you that this tire is better than that tire. That shit matters. The second clip stemming from scary episode fifty eight on December nineteenth. Two thousand fourteen Gary answers a question about the most friction list way to communicate with clients. Acoss asks when you're working on a project with clients, how much is done online, like Skype versus in person meetings. Coz I can't speak for the whole Vader media team, and I think they're all individual, but at my level or what I do not even probably probably not predicated my level just the way I roll when I think about the client stuff that I do, I would say. Ten percent on text forty extra. I'm not gonna. Try to make this round up to one hundred. Let's see. It probably is predominantly Email. Solid amount face to face a big face to face fan, almost non-existent phone and growing pushing them into more taxed. So face the pieces, probably twenty five percent, the rest of digital, no Skype or Google plus. Any of that kind of stuff. I'm just a predominantly face to face emails number one face to face texting. That's no Goto meeting them. And the third clip from episode one sixty nine on the fourth two thousand fifteen. Gary answers. Question from Carter Whitaker about how he preps meetings and pitches to give the strongest performance possible quarter asks, how do you prepare for a big meeting or anything where you're required to have a strong performance. Carter I prepare for big meeting by living my life meaning I'm always prepared for big meeting. Thus I never prepared for a big meeting meaning when you when you were great at something or very good at something, you don't need any prep time because you're always prepping right. And so that's the punchline of me in a professional meeting standpoint, like the years of experience, the bravado, the results, the cadence, the the natural skills, the two things that matter practice and natural talent have been there. So I don't prepare for big meeting. It's pumped up. I don't put in like little Wayne and be like, all right, we're going to get it like, there's there's like looking like, okay, we're gonna win this pitch. There's none of that bullshit. I put in the work every day three sixty five to be ready for that. And I think anyone that's very good at something is always doing that. You know, you don't just wake up and decide to be good at something you're always preparing. You know, it's like it's like, if you're if you're if you're preparing in a tactic way, you're unprepared. Yeah, that was that was some deep shit, right. Yeah. I mean, like how prepared to cook a great meal for these homes right now they answer is I'm not there's no reading a blog post watching YouTube video or calling a chef friend like I'm going to pick it up. I haven't done anything for forty years preps me to cook a good meal to you. That was some high levels shit. In the fourth clip from scary v on July first thousand sixteen, Gary enters the question from Henry about how to communicate with small clients and large clients. What are the different in the way you deal with small big accounts. There's a ton of differences. You know, when you're dealing with small or big businesses, senior or junior employees, big or small in all shapes and sizes in business really dictate very different strategies. So small council out of times don't have the same budgets. Small counts often have chips under shoulder and lack competence of the great things we do for small accounts is actually bring a little bravado to them because I, I'm more comfortable actually coming from small going big because that's what I do. Right? And so there's, you'd need to be scrappy or you need to build self esteem more. I think big needs the reversal lotta times we need to make sure they don't waste their money. You know the the sorrows of riches or what is it the hell? What is it called anyway? Right. Thank you being there for me, you know, like the spoils of riches or whatever. It's called like they have so much money. Sometimes they just mail in waste the ton of it. I think a lot of times our biggest brands need a huge level of humility. So it's really the in and Yang to each other. Right? I think the small council that provide, oh, and self esteem and like we could do this, like, screw the big, I if we're smarter, we can beat them. They're wasting money on TV and other dumb shit. Big accounts. Stop wasting money on dumb shit. You're not as big as cools, you think you are. Somebody small can come and catch you. So those tend to be the two different religious pillars, and they're very important and having those strategies at the top really, really do matter. On the fifth clip from scary v episode. Ninety four on may six, two thousand fifteen. Gary takes a question from viewer about the best way to deal with impatient. Clients who demand too much too fast to keep them on. Shea Thanh asks, what's the best way to deal with patient clients. Shea Tana pronouncing that right Xian. You know. I'm gonna say something pretty interesting. I have pretty extreme views on this question. Meaning I think the answer to the question is brute force. I never waver ever ever. Wanna clients pushing back and they're like, well, this isn't going to work. I push back equally with ten percent more gusto in the other direction, which is it works. I see at work all the time. See it work for myself from my clients. I see at work for other people and you're just not doing it right. We haven't had enough time to pull it off yet, blah, blah, blah, blah. So unwavering and the number to equal with my unwavering. I just don't give a crap if they fire us or give up. I just don't. I know how this is gonna play out. I love being on the right side of history and I'm willing to give up my short term money for the long term. I told you so sucker, let me just say that again, and this is what makes me a happy person with clients. Why can you client services? I am willing to give up my short term money for my. Long-term, I told you so sucker and that's it. So I win either way I win. If I'm able to forcefully convince them to stay the course, I keep my money's I win if they say, get out of here, you're fired because I'm going to see them on the street in three years. It'd be like now what punk and I love that feeling. I like that more than the money actually. Thus, it's all good for me. In the last clip from ask air episode ninety on April seventeenth two thousand fifteen. Gary takes a question from zek side on what he asked clients before working with them so that he can deliver the best work possible Zach asks what three questions do you most commonly asked your clients when meeting them for the first time that wonderful question for everybody in client services agency, life, that should be fun. You know, number one is what is your KPI? What's your key performance indicator like? What is the thing that you want us to accomplish? Is it news is at sales is a perception is a press, is that is that your own judgment on how you feel about the creative? How are you judging us? What are the results are really separate? How are you judging us? What are the results are number one, a and one b that matters the most. And then really the third one would then be, what are you willing to tell me about your words? Meaning there's just a lot of people that are not going to tell you about the politics. That are issue the money that's an issue. I'm always trying to get them to be very truthful for to us. Once I understand what the issues at hand are. So what you really wanna accomplish by the way, people struggle with answering that people with answering that number two, how you going to judge me. Sometimes they struggled that less number three. What are the words? Most people don't want to tell me up front. We try to sniff them out early so we can navigate them and it's like it's a minefield to get to the finish line. Sort of three and they're very important questions and trying to figure out in every situation in absolutely every situation in dating in building your own business in having clients. I really think those three are Superfund, and by the way they're very important equally think for example, I think people that struggle with dating are spending way too much on number three. They're so concerned about what the person's warts are skeletons in our closets. They're not trying to figure out how they're being judged to be good partner in that relationship or how that's gonna be scored. And so having a great balance of all three, that's a little nugget there. Give you a little fun fact. At the end of this question, it's the thirty three percent execution of those three questions that may be equally important. Yeah, yeah, that that got to be a better article because I layer of that last pizza. It's what's going on in your cat. Steve. Somebody somebody asked they're conflicted about whether they should watch live of your cat away too. So it some really interesting question. What if both of course, but what everybody wanted everybody say how many people? One hundred eighty two three two. People asking about personal brands? Yeah. Interesting. Well, everybody, I'm your cat. Get on Instagram. Take a picture. Ask the question hashtag gas, Gary v, and maybe you can be on the show speakers. Kathleen says, dating. Eight. Yeah. Nate. Natives. I'm taping ask Gary v, and Kathleen is your cat. That Kathleen's curious where you are. So here you are, why don't you give the vendor nation, two seconds of what you've been Kathleen specifically? What have you been really doing today? Scopes primarily, it sounds very riveting. Law spreadsheets, excel teaching, Allie young, Alex, the ropes we ought to school Boven right there. We'll don't show the scope. All right. Let's get back to the show. Thank you. Yes, Kathleen isn't Australia. Like the need has secret admirers getting their nice jobs to fund Dirac might not get as king back with that move right. There was a very smooth transition. Coach. Gas peeps. I know you're a listener, but are you were watch Monday through Friday, twelve pm on YouTube, YouTube dot com. Slash Gary v e the daily v the best business log on earth.

Gary YouTube Richard Branson Matt Young Kathleen Dustin India Carter Whitaker Skype Ricky Acoss Shea Thanh Shea Tana Australia Wayne Nate Dirac Yang
#23 Marketing, Entrepreneur Margin, and Nonsense Talk

The Exsellence Mindset Podcast

38:07 min | 1 year ago

#23 Marketing, Entrepreneur Margin, and Nonsense Talk

"Butterball turkeys on sale now. Oh, you're already recording that. All right here. We got. Incher? She's the excellence mindset our. Dirac? Are you looking to pursue excellence in take your success to the next level? You're lowering place. Welcome to Lynn's mindset with your host, Brian James Miller. Welcome. Everybody to another episode of the excellence mindset podcast so recording today as the result of a number recording gone bad sometimes when we rely on technology for all the things that we do we rely on the fact that it is bound to fail us. And so that happened today, but one failure creates another opportunity and that opportunity is sitting right across the desk for me and nice strapping looking gentlemen with a reddish tint to his hair both head and beard stashes well doing well. And so my my podcast broke. I walked out to him and said, yo John we need to figure something else to talk about. And what did you say? Oh, maybe I should introduce you who are you? I'm the ringer the ringer. The go to guy when nobody else can go to when I can't go to anybody else. I'm a spare tire. Spare tired that's not a physical description? Everybody can see. So John Welsh is founder president of red maller. John. You're the first guest on this podcast. You're the Guinea pig. The the crash test, dummy, we produced a pretty good episode. I thought with crappy technology less than stellar microphone. I mean, look at how much farther have come along. I know it's well, you're you've got two mikes to I got too much. I got a soundboard. Joe you look like a little well, I know you you passed small church beat looks like the sound guy at a small. Little many sound mixing an Apple computer connected to it. Somehow. We don't know. I'm so amazing. I have all this technology come into business with me. People people love you. So have you been in the six months since we last talked? It's not like we talk every day. But everybody else out there really wants to know where that John guy went John is doing fine is it's always weird at tuck into microphone with an I've now have now have my headphones and John's good Jonah's business went pretty well. Last year, flat flat flat. Oh is podcast. Not bring me the ROI great. If you're listening right now, anything this podcast is gonna do wonders for your business. You'd better be really really good or go to a different podcast. I I, you know, I gave up on all my prospecting because I thought sure this pocket. Audience. Doesn't this is? So the episode gone bad already like, I don't even know what to do anymore. Do. I just hit end or do we keep going? Good lisa's. We're gonna give these people solid. Ten a solid ten minutes. Not even a solid ten. Just a solid ten minutes. Hey, check this out last time. You listen. There was three people that were listening. Now, you get like a hundred. That's pretty good. I know six months pretty, you know, with all the different podcasts in their podcasts for everything I think that there is still people that want to say something that other people want to hear that they're afraid to say themselves, or there's just a there's there's a there's such diversity out there. But you've definitely carved out a a good little niche with some very interesting people. I've got caught most of them certainly mine a couple times, he got increase that listener view. I do wanna be number. Why I'm not sure where I am on the stand got past. Did you know that you did Chris Mackey Arolla? She's a e cue wizard out in Florida. Yeah. She was my first two a hundred GL one hundred unique downloads. That was pretty cool. I felt good about that. You should. Yeah. So businesses are trying to cut through the noise. Try to make themselves different than anybody else out there. What in the marketing world is just so cool and innovative in different right now, you know? There. I mean, everybody is doing more video were doing video on our Lincoln pages and the videos, we don't do enough prep. Probably. But you know, we're getting out there were pretty much consistent with a weekly video with my sales guy. Ryan doing doing some interviews talking. We're starting to get into some real kind of just transparent stories about ourselves and our struggles and Cam, interrupting you already yoga I think you said something good there that we we should talk about I now when you say something good I wanna highlight it because there's only gonna be like three or four things transitioning. Right. It's better. It's better that way. Okay. So you said that. More prep. You talked about like having more prep. So don't you think it's kinda cool though. Because remember so you can appreciate this uses like make a lot of money building websites. And now that's kinda like diamond dozen for the most part, right? Another still some cooler to do it. But for for a while there, you you were able to generate a lot of opportunity for a business like yours right in the content marketing in the branding space to just say, hey, you need a website because you've gotta have one. So something is better than nothing. Right. And it was true at there was a point when that's true that's not true anymore. Now, you either need to have something really really good or almost don't bother but ending. It's kinda cool that like we're in this space again with video particularly on something like linked in even Instagram is is there to some degree. But definitely linked in where it's like somebody that just has something is differentiating themselves in better than probably ninety nine percent of the market. I. Give me an example. Like what you're what's the first example that comes to your mind that makes like that's a really good. Case nutcase study. But just like a whistle comes your mind like who who is benefiting who's benefiting from? Okay. So the person first of all so I think that. Right now. Let's just take Lincoln, for instance. 'cause it's just been like the topic of a lot of people's kind of marketing effort. So right now, I think the statistic is like about one or one and a half percent of all linked in users are creating regular content and regular content is once a month one and a half percent. Yes. Of the total Lincoln user base is creating regular content. That's crazy. Right. That's already crazy nothing insignificant. And so for the person that's willing to put themselves out there and just create anything like literally, I propped my cell phone up on a couple of books. I don't even have an external microphone. I've got a terrible background where my clothes are hanging in the back like even just doing that. And that's subpar at best. It is still better than ninety eight point five percent of the people on the platform that you're on. Where else can you get that kind of exposure in differentiate yourself that much the thing I struggle with with Lincoln, and I guess it's all marketing, and I guess this can extend to actually just relationships in general is. And I'm saying it mostly from my own struggle. But I've had somebody some folks peek into my life, you know, over the years yourself, included and just recently somebody said. You know, 'cause it's there's an agenda with all this stuff. There's an agenda with what we're trying to do or all for the real heart behind the lots of that. You do try to add value and trying to you know, blah, blah, blah. But there's always still that ended. Sorry law, blah, wrap everybody, and blah, blah, blah business. But. But there's still this just this agenda, and I'll I've always struggled with just because I think I've struggled with my own perception of, you know, the question do I add value because you don't always have customers calling you up to say, hey, that's that blog. You guys wrote on that? We're just we just loved it. I mean, we everybody's talking about it. My mom said, you know, where to sell throat, I never I've never gotten that call you know in. And so I know it works 'cause we got a huge job with a huge public traded company. That's going to spill into maybe other business opportunities over the next who knows as long as we keep doing in. Here's my point. You hear that other big companies that have big big jobs. I'll yeah, we're we're here. John Welch's red Mallon dot com. Pay keep on don't go to the website. Website's crap. But no, it's it's it's we're all trying to do a good job. At a good job is what gets gets the checks in the door and helps the people were trying to help. And but I think though, there's just this mindset that's missing for me in what I sometimes have a struggle with other people on Lincoln or elsewhere is just this mindset of are we trying to serve or trying to help. And that's where I just been this balance of like, well, you know, I could not do it and just keep trying to get business. The way I do it or I could do it still maintain got checked by mindset that like really the purpose of my company is serve as many people as I can that's alternately what God's called me to do. But otherwise, you know, it's it's all it's it's it's it's getting over the hump of saying, this isn't just noise. I need to say these things, and this is a great outlet to say that. You know with with a sales guy Ryan, you know, he was making a ton of calls doing all the stuff for several months, and he got some traction didn't get loud traction. And so I said, you know, what we need to start shifting your time and going from just calls to now connecting with people on Lincoln. And even when you start pushing content out there, and he was totally uncomfortable. But now he's gotten a good a good footing is making a lot of good connections. And and really, it's it's it's sometimes it's mindset sometimes it's just knuckling down down at the phrase. I dunno bearing down airing down knuckling get your crap together at just doing it risk, regardless. So for those who are out there wondering, if you have a voice, or if you know, you have a voice, but you don't know if it's worth saying, I swear I struggle with it every single time where put something out there every time I sent an Email or every time because. Honestly, I think what we're looking for his validation from that from that offering and you're not gonna get the validation you seek never. That's that's only ever gonna come from for me. It's god. That's I've really that's that's it. I mean, everything else will overflow from that goodness. And so, but if we're seeking validation the that that to me is the wrong motive because, but that's all really know growing up in the Facebook era, where we went from having no smartphones to having smartphones to now being addicted to our phones every aspect of it is validating when multilevel marketing companies in oh, tell their their down lines in there up lines in the who has to all you humans at a sexually inappropriate term for something. Well, it's the holy of holies. On. What they have to leverage their personal audiences in their personal networks with their personal stories, and I get it. 'cause you know, I'll put out a an infra graphic or five ways, you can improve your, blah, blah, blah and get like four likes or I can put it. I just put a picture of my son. And I went went to get our puppy in Nebraska, and it's gotten over forty likes. Yeah. And like twelve comments and people get pissed off because they like, oh, don't let Lincoln become Facebook. And it's like, well, I get that. But it's it's it's all encompassing. And I tried to turn that post into a business thing about just talking about being an entrepreneur in the the privilege of traveling on Thursday flight in the brass cow places. But okay, so I don't I don't think that I know that you say like turned it you didn't mean like that. Like, you don't have to force that though. Like, I think that that. That's naturally who you are. Right. You are somebody that you are passionate about your. Business. You wanna see it grow? You wanna see your employees, flourish? But you also care about your kids at home your wife at home you care about honoring and serving God. But that's for you to decide like that's your purpose. Right. Like that. That's what makes up who you are. And so then you just go be that. And then you let the audience determine whether or not that resonates with them. And I think that's the problem. And that's where validation comes in. I think like what you just said is too many people are getting on like, let's say Lincoln or Instagram or Facebook, and they're trying to create a persona that they think their audience wants to see and that's backwards. Like, yes. When you're in business, you're trying to create marketing messaging for your ideal audience, but you should do. So even then birth out of your brand story, right? Like who you are. And how you relate to them. And so we somehow gone like backwards in the personal world where it's like. We're trying to to show off like who we want other people to see us as versus who we really are. So I like the fact that you're you say like, no, screw that. Like, I'm just going to post a picture of my kid and my dog for two reasons first of all because I love my child, and I want everyone to see that like this is the investment I make into my child is a father by flying to Nebraska and picking up a puppy and flying back on an airplane and making sure doesn't crap on the airplane. And like that that's your investment. It was the most nerve wracking. I'm somebody that is afraid of flying ever since. I was a kid. You know, I just I was get motion sickness and my dad traveled a lot in sales. And so I was always afraid that he was going to go down at a plane crash. And that coupled with having this dog under the seat with us like not in the storage cargo because that would be terrible for puppy, but just with us under the seat just the whole time. And it was I mean if I've forever. Paid for anything. I, you know, and I have but I prayed for this too. And it was one of those things where the dog didn't say a word. I mean, if it said a word, I would have impressed, but he didn't bark or anything. He would have been the new contact creator. Yeah. Well. If we could sell tickets, but he it was it was a great flight. And it was one of those things where in just like posting on Lincoln posting video posting anything. There is so much hype in build up in nerves for a lot of people that are thinking about doing it or are doing it now. But once you've done it like I think back that flight was a week ago. No, yeah. It was like, oh, we can a half ago. Like, it's no big deal like posting videos on Lincoln. No big deal. He just do it. You just do it. Because it's it's it's what we have to do, you know companies fifteen years ago, you need a website. Now, we get you know, we're in aerospace, we have deals with Boeing, and blah, blah, blah. It's like well now they have websites. Yeah. Yeah. Now, they have good websites. And it's not just because they need the money. It's because your personal brand is on display, and you need to at least look the part for gonna be securing seven figure ten figure, you know. Twelve figure deals you need to demonstrate the you know, what to do with that money, and that's not spending gobs of money out of website. I I wouldn't tell anybody do that. Now, focus on your message, focus on your content. Find your audience in where they're at and for us right now, you know, as just a an agency that in looking at how we stalled last year. It's that's why we started doing more videos than Lincoln's. Like, why do we stall well, not really relevant or were not communicating our relevancy, and we're not communicating our value that that's inherent in the people that work here in the people that do the our vendor relationships we have to communicate that because nobody else is going to. But that's also a big part of that is I it's not because you like suck or year. Some like slacker as much as that's that's like the biggest challenge with running a business are still talking about entrepreneurship like you. You you as a business have continued to grow year over year rights at? At least six years now that I've been around. You watched you grow and ten times probably over the course just about right? Eight times over that period of time, and that's significant. And so that means that you have grown in in the number of clients, you're serving and so while you're investing all of your time in strategy, and content and everything execution. What your clients are on businesses suffer a little bit? And I think that that part of that is just that ongoing challenge that we continue to learn how to manage and then finding more ways to have other people come in and help us. So while you say like, you know, the the body language. No, one can see it. But it's kind of like, oh like we kinda like fell off year. Like, I get that. And that's good, right? We've kinda wanna use that to motivate ourselves. But also like that that's just normal, and we don't have to accept it. But let's just funny that it was the tenth year of our business. Like, I started my business in two thousand eight at first, you know, Anna grew and grew and grew you know, took off really well too. Two thousand twelve and then continued to grow until twenty eight tenth year in business. But I realized too like I was going through a program with leadership institute this organization, I'm part of and I was also going I was also coached two seasons of soccer for my son that year and that even though that's like maybe an hour and a half to three hours a week in terms of just time. It's still time it still mental time. And I wouldn't give that stuff back for you know, the. You know, down like eight percent last, you know, a huge amount of money. But it's I wouldn't give that back for the coaching. So you know, I identified. Okay. Well, that's where my focus was. So this this year, my focus really is it. How can we be our best client for ourselves? And how can we be proactive in communicating our value to our occurrence customers, and then going back to pass customers and showing hey, you know, you left us this way. Or you know, you we this is the last time we talked to guys things were going on while this is now our to approach would you like to try it out and not being in a hurry because I think that comes with stuff that we're doing, and I always like to ask clients like, you know, especially in the service space where service based businesses how many new clients do you really want? I mean, do you really? I mean want we also want fifty new clients. But if I got we have a great client in the electrical distribution space, if we had five more clients like them, I could probably just easily just coast like that for the of my life. But you know, those those aren't always easy to get. But you know, you can you if I really focus on five probably get them in over the course of a year or two. Okay. So. Boy, I don't wanna leave this train thought again because I walked out to you earlier when I couldn't get my technology to get going with my remote recording. And what do you wanna talk about is we've been talking about wanting to record another podcast, and you mold around a little bit. And find the said like in in all this talk of like building good habits and good rhythms. And adding things to it. But like in that whole mindset, which like were kind of doubling down on that right now in this world state of the world is like habits and productivity. Yeah. And you know, all that good it stuff. Okay. So so I so you said in that state that we're in. How do we how do we program? How do we find? How do we even know at rest is case a hold that thought because you just then you said that earlier than we talked about business and growth, and then we sidetrack, and we talk about the fact that you get to go to Nebraska, and you get to I didn't take my laptop to Nebraska first time I've ever left. My house like for an overnight in seven eight years. Yeah. That I did not take my laptop. Okay. So so you say that and then you talk about like the gift of the entrepreneurship and being able to do that. And then we're we're back in talking about. And then you said like, but we didn't grow as much as we wanted to or we were flat. But I got all this other time. But now we're going to like we wanna grow again. So so now, I'm going to challenge back to you. And like God only knows how the answers even going to go. And I know we're running short on time here. But like why can't it just be enough? Like, why can't we get to this place in business where we say like whatever the number? I'm just gonna use round numbers for the sake of being super easy. I want to be a million dollar agency. And I want to make two hundred fifty thousand dollars a year as an owner of a business and from that point forward the rest of my. The rest of my goals are now all around how I build more freedom more rest more more investment into my family into that. And be okay with that. And see that as continued success. Why can't that be? And not. And so are you saying get to that point and maintain or you saying, yeah? Yeah. Okay. Yes. I mean, so it's going to have been a few episodes back by the time. This one goes live, but I recorded an episode not too long ago talking about the fact that like we're always we always say that we're making progress that we should celebrate the progress remake along the way in chasing like all these next big things. And yet I say that a lot of times we end up creating a lot of discontentment and a lot of frustration and a lot of hurt because we're always just chasing the next thing. Like when I get to five hundred thousand as an agency. Then it's like I want seven fifty then I wanna million and those are good things. But why why can't we just get to a place where it's like, I'm a business owner. I'm proud to accomplish this. I want to stay profitable. I want my employees to stay happy. But I also want to program and build rest. Into my life. I think in I got I've, you know. This is good advice that I got from somebody a old boss years ago. And it was around the idea of giving and they said. You should start giving now and at at that time, I was working place. I was making thirty five or thirty eight thousand dollars a year, which people think is like such terrible money and still it's actually not bad. But go ahead. Live. And. They were saying to us. It was a it was like the pledge week at this place. I was working you know, where it's this week. We're gonna talk about giving and stuff and the guy said that you need to start giving. Now, I don't like I in. This guy's at the time. He was you know, doing very well probably making one two million dollars a year bet. Maybe not that much. But you know, he was doing fine. And he said you guys need to start giving now because the older you get the more money you make the harder. It will be to give if you're not getting into the rhythm now. And the reason I bring that up is because I don't think. There is there's never too much money to have as long as you are approaching the money as as in the sense of what it is. And it's a tool and just like everything in life tools can be used for good or bad. And so I've Hugh money or the not as something I'm want to accumulate. But it's more of something that is probably my my job to Stewart. If I meant to have whatever I meant to have, you know, I could have a lot or a little, and it's still gonna be my job to steward that money, regardless of how much it is and steward being provide a a living for those who I'm responsible for at the time of which I'm responsible for them which stops at eighteen when my children into this. Get out in twenty five years. Make sense. But I get get and. It's to provide it's to give and it's to save. And I think they're. Also because you know, you have. We have to keep the pipeline filled with stuff with -tunities. And that's where I think the the maintenance side, you could all we we'd be so lucky to have a million dollar agency. And then have people in the pipeline that are ready to do business with us as soon as somebody else leaves or we create processes that just enable us to not interrupt our arrests. And so okay. So so anyways, I getting back to the at beyond the ramble. Now is if you want to start resting build it into your lifestyle now. Yes. And you can maintain the rest just like you would maintain giving as you are getting busier, you know, if I could be a hundred million dollar agency. I'd still wanna have the same lifestyle dogs. What's that more dogs making more trips? Yeah. But it would basically be. If I wanted to maintain the same lifestyle and have a hundred dollar agency that might still made that I make you know, not what other people make because I still want to have the same freedom and the same time to rest. So I would just have other opportunities that would spillover for other people. Now, I am not that I'm or a small agency capable of big things. But still, you know, I don't want to disrupt my lifestyle that I've I've been fortunate to have at this point just to make more money. I want to make more money with the time. I am still wasting or not utilize into my best capabilities right now because you know, I I will approach a task that I need to do. And then I'll go check the news website 'cause I need to stay informed or I'll go check Lincoln because you know, there might be something I need to respond to and so there's all these different distractions. Whereas if I was able to get to a point where I was not I was not entertaining distractions, but I was giving distractions. There are a lot of time. And that's just worse segmenting your week and getting into I know some people that are very anal about measuring all their stuff. How last week? I only ran this much. And I only this many calls like that might be important to some people. It's probably a good idea to have some sense. But you've got to you know, how how much did you nap? You know, I love I love what you said off off line few weeks ago about how you're only you only wanna read one book a month. Three only wanna read like one book every month and a half. So that you can go through a slowly underlying everything actually revisit it though, things you underline because the culture of more had me had me in this like mindset that had just keep reading like twenty four books was good last year. Now, I gotta read thirty. And then I got a thirty six, and then I got in my friend told me that they read fifty. So now what I'm gonna do is. I'm just gonna put audible on five times listening, and I can't even comprehend what's being said. But I can tell everybody that I read sixty books last year. Right. It's the culture of more. It's the culture more. And that to me is is the problem is that there is a lack of awareness around. What is enough or what is what is right for right now. Because if we added like, I said, you know, five of those clients right now today, they all called I'd have to fire a bunch of clients that weren't paying as much probably. You're out could be great serious. But. But or if they all trickled in accordingly like over the next year if we made intentional efforts to contact a hundred distributors in Orange County, and our profile was fifty million two hundred million dollars. And you know, I intentionally did that to an I planted five that all had a budget of you know, whatever on Grandy her. Yeah. Yeah. That would be great. And we would Bill the system to where maybe we wouldn't have to hire a bunch of people. Maybe we would just hire the right people that know how to work forty hours a week or even thirty thirty five is we nobody works forty. You may not you're not at home either twenty five or sixty or you go like nothing in between. I'm I'm certainly in the the former of. Okay. So wait. So so what I heard you say there was you answered your own question that we that you set you mentioned offline which is in a culture of which I believe it's a really good culture of building habits building process building systems into your day being productive that we must build rest. We must build margin into those habits. We should have a habit of that. Like my my biggest habit win in two thousand eighteen was getting a minimum of seven hour sleep night. Well, and it sounds so stupid some people because for some people. It's like why would you do that other people think like, well, I can survive four hours. Most of those people are ridiculous. You cannot. But what that did for me was two things. First of all it made me way more mindful and attentive during the day. But then also when I'm able to do that, then I'm able to do my morning routine every single day which all happens in the first two hours of my day, one hours blocked off for a bunch of things a second hours, the gym like if I set if I do those things which is predicated on getting a good night's sleep the night before then the rest of my day. I don't even care what I accomplished because I know I will be productive because I've set my day up, right? When I miss those things in the morning, which is typically the result of not sleeping, well the night before or the week or so before that then I'm screwed right? Then then I it throws my whole day off. I can't be as mindful, so that's intention -ality. And I I didn't even know we were going to go here necessarily. But like I love that you said that and I wish more people would hear that like you must build margin into your day, and or your weak or focus on sleep. Or like you said ticket fricken nap fifteen minutes to build merge in you need. Build a something that I was might biggest struggles is having a sense, you know, having grace for my own mistakes or having grace for when I don't hit hit like today, I was gonna try to import all of our clients into a new project management system. Just so that my step didn't have to do it tomorrow. Shout out to Asana. What your what your referral code? I don't have one. But if I was an influence right now. Roland tens, and tens of dollars tens of dollars. But I wanted to come in get that knocked out. But then we had a morning conversation than we buy dad came in had a little morning Powell, but one of his clients, and you know, it's we went to lunch with my new employees employs a big day you, and nobody Jesus I need those. But I've gotten one in there, and that's a good start. So, but I, you know, for me, I I was able to go have breakfast morning by myself read read through the book Romans which were going through with a couple of guys on Thursdays. So that to me is a win the other one would just be going to work out, which I won't do. I would like to want to that was defeatist right there. See that's what I'm saying. Though. If you're not building in grace for yourself that will continue to tear that. Day down. Like, let's say you don't have a perfect morning. Let's say, you know, there's a family squabble a home, and you're trying to get your daughter off to school. And it just kind of just rolls into just a thing. What can people do to reset their Dan I actually want when's this going live like in two weeks a couple of weeks as gonna give me enough time posted article but wanting to write on lengthened just about what it means. You know to not let your day ruin their night. That's what I'm gonna call because I've got kids five four almost four in one and a half in not to mention, obviously, my spouse, my wife, Christine, and so when I come home, and I bring in that stuff. Yeah. They don't care that I had a bad day. They don't care that. I lost a client. I mean, it's important to a degree. Really? It's not want dad. They want husband. They want. Dad husband. They wanna play. They wanna they they need. You know, I never how often do I walk in. If I've had a bad day considering the day. My wife's head, you know. 'cause she's she she she she migrated careers from being a special Ed teacher to being a stay at home. Mom, and again, I guarantee for most moms where regardless of whether you're a teacher, not your children are totally have totally different needs than what whoever you were teaching. Yeah. And it's nonstop and it it's can be debilitating. And so, but that's the thing is like, you know, regardless of whatever our day was we there's I'm going to list off like three things that you can do before you walk into the door. And that's you know, obviously have a moment of silence or a moment to yourself. I would I would say pray. The second would be to consider the day that your spouse has had consider. You know, if you spoke that day, and you know, what's going on then consider that. But if you don't if you didn't talk that day at you need to consider that they may have had a worse day than you or just a bad day. Maybe that a great day, and it's going to help you but consider their day. And then the third thing I've come up with yet. But I'll I'll figure it out. But so good concept off of number two. So Stephen Covey seven habits says seek I understand and then be understood. And I think that's a great perspective to have there because you're right. We too often impose what's happened to us in our experience on somebody else when we enter into a conversation or relationship, or whatever and at home is probably more so than not especially because we're the entrepreneur where the business owner, we've done everything they've done nothing. So I love that. So we're going to wrap because I know you're on a tight time line. You did this as a favor. Thank you. John welches get to call one of my favorite clients right now, and and wrap it up with them. Keep chetan. Yeah. All right now, they're episode excellence mindset in the books look for. Some more from John. And I in the future, we're going to have fun. Rattled some good things. If you have a thought on topic feel free to reach out on Instagram linked in you can Email me, you can ever do whatever it is you want to do to let me know just how much you love or don't love me. Thanks talk too soon. Thanks for listening to this episode of excellence mindset with James Miller. Enjoyed today's episode please leave a review and subscribe and for more great content and to stay up today. Visit why James Miller dot com will cash next time?

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Advice To A Young Man

The GaryVee Audio Experience

00:00 sec | 1 year ago

Advice To A Young Man

"What's up podcast this episode? A throwback from two thousand seventeen or Gary gives advice to a young man enjoying. Let us know what you thought on Social Gary V up next this is Gary v Audio experience he is one of the great things about daily is that the rocks around a whole lot in some things are obviously gonna be for show but sometimes things come along. They can stand alone and what you're about to watch. Something that I know will bring value to so so many of you. It's it's a long clip but it's advice that sixty five percent of my audience really needs and I hope you enjoy it. How old are you perfect? You're at the point now. Where why don't you just take three years and just do and see what that tastes like because you know what fucking can filling journals tastes like because I think one of the things that really works for me is I'm not worried about the micro but I think about the macro? Oh I don't know where to put this just came from but I just walked in and so this helps me a lot like like I just like what the fuck am I doing with you right now. There's a lot more to do with the fuck and showing up to the funeral than it has to do with fucking the bank account and you know what's funny is if you actually live your life like the funeral you end up making stuff for the bank account by accident you end up meeting. Somebody who you know like it's so crazy when I think about like how I invested in twitter and made all that money it was more about giving shit about my funeral doing the right thing by a bunch of people which led to go into south by southwest asked which led to me meeting the twitter guys which met you know you. Just gotTa really think about like how like I'll tell you like even in four seconds. Maybe some of the context Robert gave me making some assumptions but when you're thoughtful like I think one of the things that people feel like struggle with his actually being very real with themselves the difference between being you know the difference between understanding who you are versus who you wish you were and I think that's something that I'm always very fascinated by when I have a meeting like this like what kind of re do you have on yourself and help like I think I would struggle a lot if I didn't really genuinely know who I was and then once you know who you are you get more comfortable with what you're up to so like if I asked you right now and I think it ebbs and flows when you're twenty eight to thirty to fifty seven compassion right the second like what do you want to happen like Uh. Would you say Whoa what happened with my way sure all happened I. I don't have a life where I'm able to create with fun tree team. I want to come to that affects. People's lives for the better helping them feel better about themselves us and the relationships in call waiting relationships that are meeting. I want to be like child with like half property international probably my show for fun and also play in a little bit of time for work controlling <hes> and also impact your process. What are you hoping as you're like rolling up to this office? What do you like? What are you hoping for real by the away? Yeah I mean there are like you know shit I not so I honestly just wanted to pick your brain about a couple of key things really ideally what I was hoping what I expect. Back Him meow media start building start the process of building a relationship right okay. Let's start with this. If you want to listening to what you said the first thing I will tell you the best thing I think I hope I think the best thing I can tell you is don't front the number one mistake that people that aspire to the sentences that you just spit out of your mouth the number one mistake they make is they try right to sell themselves because they think they need it to have people's attention correct so let me give me an example whether it's life coach inspirational figure your business coach whatever form it takes. I think it's much smarter for you to talk to the world about your process of going through this then the advice that you should think you should be giving them yeah and that's where people are struggling. I got real lucky. I'm never said this Dirac so pay real close fucking attention. I'm not sure that if the Internet was around in its current form that I would be a successful because does at twenty two and twenty three. I knew I was special and I might have not been patient enough to I build a business. I get experience. I didn't start talking to the World Thomas Thirty five and I love to say to you. Be The patient to you to be patient. I'm not sure if I would have been. I'd like to think I would have been but the freedom of putting I love to hear myself. Talk like like okay you know and I think anybody that spotlight think about soda. You know many of you. That's what it is and it's nice. There's nothing wrong with that. It sounds bad. It's funny. A lot of what I deal with. Now is being okay with not being politically correct work life balance car saying in whatever let meritocracy. I don't know if you've seen this. Did you see that it was on the breakfast club so I don't know if you've watched that interview or some of the content that I've been building on. I'm on a hot no excuses kick. I have a lot of female entrepreneurs. I have a lot of fans that are African Americans. I spent a lot of time in that community my college years. I just think I'm giving the best advice to women and minorities in business today which is tough and it's it's crazy like you have to understand in my body right now. It doesn't feel great. It feels a lot better going somewhere else. The problem is it's the truth like the market just doesn't care and and what's cool is when you actually say fuck it then you start betting on your strengths. Do you know I was a businessman in a world where going to smart colleges was the only thing that mattered for businessman. You're only a good businessman. If you went to Harvard Business School and then I reversed it like I'm like I'm a student like like I curse. I don't dress the part I do me and then you know what happened. The world came to me and so oh I would tell you that the best thing that you're going to walk out of here with is something that took me a long time to really realize is if you want to pull this off and you want people listening to you. There's only one thing the truth was the fucking and no everybody says that fucking cliche term budget I it's unbelievable how much that's the reason I'm winning. I think it's easier when you have a level of success and it's harder when. When you're climbing up the ladder but I think that there's a lot of people who if they talked about the journey of the climb could win? I think it's the best piece of advice I can give right now. To a bunch of twenty to thirty year olds feel that they should be talking to the world and bringing value talk about your journey of trying to find that voice and synthesize it properly versus. Let me tell go find you know because the problem is a thirty forty fifty year old listening to your one minute rant video on Instagram Ram. Even if it's powerful there's a level of cynicism of like what are you know and I think that that's fair and look you could just be a whiz kid about the world and that exists but I do think there's there's a smarter way to context it. You know it's like starting the sentence of you should versus twenty right now. I can say you should because I built so much but if I was at twenty in need to be like my intuition says <music> changes everything for when I look at or when I met with Gary today the takeaway got was that's got it. What was your perspective is on cultivating relationships with people who believe your ideas can actually help fundable to write out my friends who broke into like I can't borrow from your later bank account? So how do you get into position you around people who are also will donate or whatever the case the market will give you the market will give you money whether it's kickstarter. I'll give you money. You just have to give somebody what you wanted against so the biggest problem right now is finding money's not the problem really. It's not I'll explain well. Let me explain. It's not it's how you're looking at the world. There's things like Angel List and kicked which harder was for your mother to get money. Yeah yeah it'd be like. Do you know how hard somebody would slap you that you know that the nineteen seventy-three version of you if he was sitting here with punching your fucking mouth because money's the last thing you have to worry about how Angel List kickstarter the world can give it to you. You start a kickstarter. Can you know why most of them fail because most shit is wack has most stuff isn't good because most people don't give a fuck you can go to Angel List and hit up all the angel investors. The real question is before you go there is I think most people say everybody says to me Gary Camp by money and then I go cool. I'll give you money. What do you got and then? I don't know what am I. What am I buying your brand? What in perpetuity got it? There's a little really interesting time in the world right now where people don't like where art and science and business colliding and they're all very different. I understand the art. That's in your heart but how you see I got lucky. I had the our end the business but like okay. What am I buying lying? There's no by buying into Gary. Internship would have been a really good idea for a lot of people but there wasn't for sale and then even know how to sell that like when you sell like what are you GonNa be twenty percent of my speaking fees or my book deal or my T._V.. All right. I guess you could do that. Actually you think that plays he's out over time but if I said to you cool I got money for you. What are you selling me? What's the business that is when you show that allows people to see more of looking? You know what I would say is. What's the container putting my money in you can have unlimited four thousand episodes of a podcast and the greatest instagram account I've ever seen in the funniest snapchat instagram stories? I've ever seen rate so that's another letting people know what they're lets them know a little bit about you but. But what's the vessel got it so you so when I mean Fuck Jerry or when I meet the FAT Jewish I know they've got attention on instagram three years ago that really matters. What am I investing in? Oh Oh oh factual sure making a rose oh I could put twenty five thousand dollars into that and on eight percent now. You've given me something to put the container. Oh Jerry you want to become buzzfeed. You're going to build a website and traffic and sell ads you. GotTa come to me and say what am I used to put your thing into a container. That's investable. Nobody's writing a check to a person package it and then and then it gets hard because once you package it you have to be able to explain it in business terms and that's not necessarily what everybody does. This is where it gets into partnerships one thing I would tell you based on the Bible picking up. If you and I both grew up in Milwaukee you know so I would have been a great partner for you because I could have been the businessman to the art. If that's how you're thinking about it. Maybe you're the business part but it's not what you've been bringing up yet this past both right now. Well look I mean you you should you should be putting out content on a regular basis. You should start a pillar show. Whether it's I mean blogging I think is very fascinating. You know you should be doing instagram. Stories and snapchat stories at scale should be putting out seven to twenty five pieces of content on both platforms a day and let me explain how don't go fancy document versus create when you when you make you like all right. It's a big. It's a big shift. When I say seven to twenty five? You say my God. How do I produce seven to twenty five meaningful things that will have me respected versus document see that's that's always a meaningful that will give you respect? Put Out Shit. I don't shake but should a subjective. My man and I got good news for you. You're fully in control. Yeah people like Gary put like I'm in control things I say no they semi quotes to put out an instagram nope. I'm in control who makes the final call unlike productions the producer director. I don't know whoever who's the final person great here the producer my man pray I dunno you tell you take a Selfie with a nice skyline but you gotta put out stuff and you got to fabricate it like when I still. I can't believe how many people that live in New York. Don't us New York people if I were you and I had an hour out going to fuck him park right right now like I dunno go back to your basketball route standards at the garden right there and be like what do you think about the knicks upcoming season interview four people one person gets into a thoughtful conversation. He was the form ballboy in one thousand nine hundred eighty seven. It's a nice story and boom you see where I'm going. People aren't starting just not making their thinking. They're pondering there strategizing rising. They're debating the difference between people like me and and the far majority is I'm just doing at all times. I'm doing so much that I've decided to have a fucking man walk around with a camera. Follow me because who knows when it's going to happen and you know what's so funny in parallel my brain right now. We're GONNA leave your. I'm going to say to him. DIRAC wanted this whole thing the whole thing like what I'm giving you so many right now so I'm like fuck it. Let's just put it out right so I. Yeah I I like Shane Creativity and stream chill. How do you motivate yourself? How do you continue process Gogo Joe and balanced myself care? I do what feels right to me. So I gotTA check out for the week. I took out for the weekends all time. No creations people like where's your snapchat. It's like a family like I don't punish myself but that's really in right now. Good of course that's a D. Do you agree see where I'm going. I Dunno life. I don't think he's I don't. I don't think you should squander it but like I mean like you. Just gotTA listen this is back to do you know yourself or do you aspire to be something you might actually not be. This is the toughest question at all my man I mean if you want to be respected and really known show the fuck up. Are you fucking kidding me with a week going a week about doing something you know. I don't know how much into my content you are but I always say nobody. You've ever met got there without the hard work. Nobody you know just real you know. Do you know how insane daily Vian the snapchat stories has been to everybody. They didn't realize how hard I was going at it. You can't believe how many you can't believe how many people you know. Many fucking people used to say that we're luck that that word luck has gone right back like nobody has the audacity say that's my face. Now I love it and that's why did it. I did it. I made it for you because you can watch him. Be Like okay but I think yours is different. I think a lot of theirs is different. It's because I'm not fancy about it document over recreate I mean there's so much magical to fuck in New York City people again. I'm going to cut this whole thing because it's divisive when you interview them sitting in a place. That's not New York City. You got two billion fucking stories out there. You don't feel motivation that you need to tell a story tonight or create. Go let somebody else to do it. You so much charisma walk near two seconds you walk in here in two seconds and I'm like Okay Scott a little like you can rule up on anybody and get them feel comfortable except racists. That's so fucking awesome so you can't create distribute got it. You can't create today. That's facilitate facilitate you know Yemen. There's no excuse for not talking to the world. It just doesn't have to be your thoughts and words every time on fire right now. I'm on fire DIRAC minutes yeah. Let's look I'm going until they pulled me out. You're ready eight minutes over your winning. Yeah don't even don't even think of you're not even close to that. You don't have the money to really build the team right. You can have homeys help you out along the way truth is exhausted those resources good. Let me let me give you a real good answer. I got a feel for you right now. You need to work on you before you worry about a team. I mean you gotta get your Shit together like you're working. You're responding to the right thing like I don't know much. What what I do is talk and then through reaction? I listen. That's how I get a lot done in a meeting like this right mica. Tell that you've you've got certain things that you need to do before you worry about a team. Get your thing in place. Ace great at what we talked about if I go look now and I'm going to check now curious. If I go look in a couple of weeks and I'm like Oh my God six six instagram stories per day like fuck in force instagram post like he's he's been on twitter and facebook youtube channel now. He's like create distribute. You know do all that stuff interview like there's so much creative ship man like like I'm way more creative than I realized because stuff comes so natural to me like for example like do a mean and that's just a slang term for it like go take a picture on every odd street in New York in Manhattan and like I dunno like go start at one thirteen one eleven and not like anything could be right like call it odd corner and just literally doing interview every day on incident per minute starting at one thirteenth all the way down. That's cool right and like I'm just making shit up like I dunno like odd Corner Hashtag odd corner just show every fucking Monday you go to fucking one thirteenth next week. One eleven literally stand there until somebody walks by and you interview that person and that's the fucking show. I think what I'm good at is building a pillar up top that creates content below daily be Ascari Michel right and then all flows from their. Where did this come from? I don't know you know like somewhere along the way that that's what's powerful and I think you need to. I think one thing that people struggle with is they need they think they need it needs to come from them and it needs to come from the structure down instead of got it and that's why you wake up. Damn not feeling you know hardest to manifest that kind of original creative thing from the bottom but if you if you may if you literally lived your life under show think of yourself as like C._N._n.. Or M._S._N._B._C. Music Mondays odd corner like if you whiteboard and now on like mini shows that you could do mondays odd quarter Tuesday's like subway shots Wednesdays like suburbs you're just literally going out like all of a sudden suburbs clicks and all of a sudden Toyota's hitting you up and say hey we'll pay you drive a Toyota to the Jersey to Long Island serum going. You're going to put yourself in that position but what you are able to do is is you don't have to think you know why podcast for a lot of people because they interview people so they don't have to do the work. That's right. That's why when everybody's like oh I love this podcast. Gary and I'm like you don't get it. They're just interviewing people. I'm creating original from the get my version of that was what's a better version of that. Oh answer people's questions also scalable but brings value to those individuals and the entire community so got it good man. Give me an update in thirty days so medium. I'm dead serious. This came in here and said I'd like to start the process of a relationship ideas are shit executions the game right email mailman thirty days either. You're GONNA email me in thirty days and say look what I did or what you're gonNa do is not email me you got to take the guy's first and foremost as always humbled thankful for you're listening to the podcast keeping me up on twitter would feedback also really excited about something over the last several months. It's become very clear to me that the four DS product that vein or media has the one day consulting session. That's ten thousand dollars. That's really kind of going after business doing doing a million five hundred thousand to twenty million a year in revenue has been really working with sixty to seventy percent of the businesses have ridiculous R. A. Y.. From the session and so now rolling it out because it clearly works so vain or media.

Gary Camp twitter instagram New York City Angel List Harvard Business School Robert Toyota Dirac buzzfeed Long Island Milwaukee producer Ascari Michel knicks Yemen Jerry
How I Stay So Positive | Q&A At The Crushing It Shoe Launch In London

The GaryVee Audio Experience

13:55 min | 2 years ago

How I Stay So Positive | Q&A At The Crushing It Shoe Launch In London

"Hey, guys. Thank you so much for listening to the podcast, obviously, a very recently. I announced empathy winds dot com super important to me probably my biggest project ever, and to be very honest bit off a ton maybe more than I can chew. And so I need the community need to sell a lot of cases of wine. If you are if you drink nine bottles of wine a year, it would mean the world to me if you went to empathy wines dot com right now and signed up for the three pack, obviously, if your wine drinkers sign up for club empathy, which gives you a case of each and also access to an SMS service. That helps you with all your wind needs trips to Napa wine recommendations, you'll see just go to empathy wines dot com empathy, wines dot com. This is the Gary v audio experience. How did he call when? Because basically when things happen, I go the other way. So tonight, I just was reminding myself every time I every time you came and the next person came I've just reminding my literally in my own head saying, you don't mean shit. I sent to one of you. I said they said how do you stay humble when you're so successful. I'm like because I know if I die tomorrow, I'll have a good day on social media. Like most comments ever my latest posts on Instagram. Everybody's fucked. That was the last one weird. And and I know that all of you will be on with your life a week later. You have to balance your ego with humility in the same way when I'm having my worst day, I realized on the best I'm going to be the best that ever does this. And so the way I handle things is when something's going one way I use all my emotional strength to push the other way. What are you gonna cry for us your life because the conference got fucked up? Like, I just like to me. It's just like what the fuck score guys. If you're in this room right now, let me just remind you that there are seven point seven billion people literally right now as we stand here there are women being shipped to be strippers in parts of our world right now as we stand here. There are women who were basically caged, mentally, usually and are being shipped to dance on a pole in Manhattan and in London. Like, do you understand? What's there's there's genocide going on right now. Like, what are you going on like, we lack perspective your conference, Scott fucked up boohoo, I lost a client boohoo there's people fucking dying out there like like so when Americans or Europeans talk to me about race or gender. I'm sad. It's the real life. But I remind them because it's a positive thing. Cool. But let me tell you about the person that's ranked seven billion in the world. They fuck and have it bad. And so I just I struggled like I want to like, I listen, I'm weird. I think about things like animals like, I don't know. Like, if you're the best elephant, we are still better than you. Like, you know, like, we got really listen, you know, I got hot on this about a year ago. The four hundred trillion to one it's impossible to be human being you one. I don't know how to get up set after that. I keep shit in perspective. Right. Like, you're gonna learn from this you fucked up by promise, you it's failing because you and when you start owning your shit and not blaming other people. I think this is the kick I've been on lately on incident. Right. Like blame yourself. You know, what I'm always happy? I blew myself when you blame yourself for real you're going to always be happy because you don't feel like somebody else controls you. You know, and listen think about all the shit. I've said on incident, and you see it you've been into my ship for three months, you see it. And you're like what the fuck this mean? Right. Like like like like, it's it's about eliminating being at the mercy of anything or anyone. Right. It's mental minimus. Right. It's like just being real based on basic as fuck up here by now. You know? I mean, it I need it. I'm real basic, good bad. Good bad. Black white on me on me on. My fault. It's nothing you can say the venue. Fuck you you pick the venue the scam. Somebody's your fos your fault your fault. You know, why your fault because you fuck and cut a corner? The only time you get scammed is when you cut corners. Under-priced attention by my religion. My religion. So that's just say if you saw basis now how how did you say junior? Okay. Might be to two years old. How did you go about finding down? And how'd, you know, something price too, many of you in here have ego around your time? When it's the only thing you got. So the reason I always know is because I work. Because I work I work. I try things I test idea MU back sweet, I work. So when you're in shit, you taste it. And when you've done it for twenty years, you see patterns Facebook still underpriced you just can't target twenty to twenty five year old African American fans of football. Because other people are doing that too. Now, it's just like Google early on you could just target soccer one word five cents a click. I did it wine wine wine. But then I had put at the end of the game. Now, I gotta put two thousand thirteen Heller sellers zinfandel like long tail real estate if you're right about London. Look, it's my favorites. Do you know what you understand that? Somebody wants bought this building for dollar somebody who bought the land. We're on for a dollar once that happened. So long time ago. How do you know, you're a practitioner the reason I do is to how? I learned you gotta put up all of you were like, well, I can't do podcasting and Facebook and Twitter. Oh, but I can't I can blog. But I can't why if you wanted so bad my thing is why if you want it so bad. Why can't if you want to have a media company around Carribean food culture? Why can't you I want? You know, what I wanna see? I wanna see all your minutes. I want to see all your minutes. I want to give you Dirac for today. I wanna watch you from the moment you wake up to the moment you go to sleep. Let me promise you something. You're going to get exposed. So so that's why daily be happened because you guys like a lot of you didn't know me before daily. How many people knew me before daily on up ad, right? You got you got to really know me post Staley, you heard hard, work and hustle before. You were confused. And I've been doing that shit every day for twenty years. You you and ten thousand other people. Dirac? How'd you get your job? But he offered me something you have to stand. United people offer me free videos today. Everybody big problem. I don't need it. It's right for all of us. Go ahead. Tell them look. I said I wanted. And timing. Right. Like, listen, I wanted for you the guy didn't even know that internship. You saw I didn't know that was off like I'm trying, but you know, you know, how many of you about the Email me tomorrom flying from London to Austin, Texas, which is a long flight, and I'm gonna have a really good chance of like actually getting to it. But if I don't even though I told you take a photo an Email me tonight. You got a real unlikely chance of getting through the question is what do you do next? Do you try again, some of you eleven times still no answers the person next to you is gonna emailed tomorrow for the first time and get a full answer. It's just the game. It's just a fucking game. But who wants it smart to right? I know you want it bad. I know a lot of people want it bad. It's about being thoughtful of how you know. And. Touch base time sampling. He said he wants to go Taina. I always talk about like to your point. I'm glad you said that that was cool. Life is funny. Tyler right, learning so much. We're getting really close literally was at the crossroads of terrible community manager of Intermedia. This is not a joke. It's not a joke was the first day or what the first day that Tyler was AJ AJ was deciding between Tyler and Nick DO who's like I love, and you may have seen to to be his next assistant. If Tyler didn't get the job he would have left. Because he was like fuck this. This is not. I'm not going to get the way. One life is funny. AJ on a flip of a coin. I think it is mind goes with Tyler right? The first day. The Tyler is age as assistant and isn't box. We get an Email from the client jets, the New York Jets our client, which is amazing the New York Jets and AJ an Email now Tyler sees all Email and says AJ we'd love to talk to you. We desperately want Tyler Schmitt off the business. I want to keep telling the story you have to understand if he wasn't inconsideration and AJ wasn't ready for an admin if he didn't get the job. What would have happened was at that moment. We would have audited. What Tyler is up to Tyler was not in the right head space because he knew that wasn't right for him. When we audited more than likely would it came back and being like, yeah, he's really not that good. And he probably would have got fired. Life is funny. So the reason I'm telling some of these stories is. Guys. There's there's a time when I've like done a trip to LA got cancelled. Maybe that was the trip that I was going to have the meeting that was going to change my life. I sat in San Francisco twice and passed on Uber and angel round right to my good friends. Face had. I said, yes, I would have free to four hundred million dollars more right now, that's real life. Like, I don't know what the hell you. That's just like that happened in my life. So I there's so many variables. And this is why if you listen, I keep shit simple because you think your way more in control than you are you're in control when you make the decision you're not in control after that. Why do I make decisions so easily because I know I'm never going to know the alternative. Why do we pick London? Maybe one the new London. We talk about other things like everything is so much more chance than you think. Which is why if you keep it basic shit works out all of your spending so much time overthinking shit. You have no fucking control over. Yeah. Twenty. Heard so much from you. Gasol the deals, but still I'm providing full service travel organization and. Besides bass. Mess once more. Because I am. Releasing are they are they working is it working? Have you done them yet? Have you done the ads? Have you done the ads your first group of that? Okay. Basic information. But hear hear me out. The fact that you're asking for what else works when you haven't felt the benefits of the thing. That's come out of my fucking mouth every day. Thing you understand. Nobody really like it's like you're like I'm like there's a great deal over here. And you're saying, hey, but is there even a better deal somewhere yet? It's not right. Listen. This is an you know, I'll never gonna waiver. It's all about patients. You've literally let's just want to drill this three or fucking head. You literally are curious about the other thing, you haven't even tasted the fruits of the thing. It's it's a bad indicator of what's about to happen. Yeah. But all of you say shit to me. And then I watch you, and you don't do it all your cool with me when we're here together for three seconds on my God. Thank you get patients. I got you. And then I go look. And then I go look at everybody. You know? Here's what I just saw. You guys know what I do this. Now, I learned because I do the work I go and I'll tonight at one o'clock in the morning around the flight will look at all the photos, like cool. Yeah. I remember that kid that's a Caribbean. Dude, you know that right? And then and then I'll say shit. And then I'll, you know, you think it's cool when I follow you. And then I go back, and look, and I will good the understand and like and like you've seen hungry two minutes ago. So you see where I'm going you see where I'm going guys what I sell for free, by the way is hard. Man. It's fucking hard. Like if it was so easy. It's fucking hard.

Tyler Schmitt London AJ AJ Facebook Napa Gary New York Jets Dirac Carribean Google Scott soccer Texas Staley Manhattan Taina Gasol
Should You Really Be an Entrepreneur?

The GaryVee Audio Experience

52:28 min | 1 year ago

Should You Really Be an Entrepreneur?

"I was thirty four years old when I started being or media I had spent the twelve best years of my youth building my dad's liquor store for him. I left that business had no money had no equity. I was worthless. To the Bank. Sacrifice. I gave back to my family because they gave to me. This sodas about the state of mantra preneurs ship confidence and self awareness as from a video on Gary's YouTube channel that we released about a year ago. We got some amazing feedback in the comments about what he said around the twelve minute Mark about actions, mapping, tear ambitions and myself awareness is the game. Hope you enjoy. We're here with Gary vanish clue many of you know, as a restaurant entrepreneur, but he's also author speaker his foot time you at times bestseller. He runs eight hundred person media agency, he was an early investor in Twitter, Snapchat, and Uber was amazing about this podcast episodes. We're not just going to talk about how to build companies within a talk about how a lot of people launch accompany without understanding how the game works, and what it takes to break into Jau, learn different skills and kind of go from there. But before doing that just say, welcome, Gary. Thanks guys excited about this pre it. So a lot of folks out there who are listening. They're like they're obsessed with companies starting companies, but a lot of them may not have the skills. So if you're twenty five thirty five forty five and you're starting over and you wanna eventually on a company, but what would you do? Now. It's your choir that skill to become that entrepreneur that you wanna be like, so I think, you know, just getting the sense of the energy of the podcast and the audience. I think the first thing that we have to really do here is take a step back. I think we need to understand when there are bubbles. And were there are trends that are going to hurt people. And this notion for people that are under twenty five that starting company is kind of become the going to grad school has become going to college has become I've got to save for retirement. I have to buy home. I have to get married like it has become like standard. And I think that's insane and scare. Sorry because that is literally like going to the NBA has become standard. It is very hard to build a very big business. Like most people never build a business that makes a million ninety nine percent of people don't have the ability or will ever achieve running a business that makes a million dollars in profit, let alone the audacity and the, and it's awesome. I mean blind youth. Listen, I win on not knowing much like you guys just that. Hey, sorry. It's directional not an I'm like, what are you like, I don't know anything. But the one thing I've always known is how to make money and build a business, and it's crazy. You know, a rockstar entrepreneur. Those two words were never together just seven years ago. Like, this has become a real thing that is a bubble. It's a bubble. Now. Does that mean that person on the other side of this can't build a business? Absolutely not. But I think you need to start with self awareness. There's a lot of good kids. A lot of people out there. That are really good workers are really smart super organized like have unbelievable mounts of skills, and my biggest fear, and I say this a lot is oh shed. This is going to be the Eero were a lot of people could've went and been number thirteen at read it number forty one at Facebook number one. Oh, nine at Google and Yahoo. Instead, they think they need to be number one at laundry land, and they're gonna waste a lot of money. A lot of time. Now, the reason a lot of people have done this is there's been a lot of easy money. There's been so much money in venture capital. Now that easy money has been really directed mainly towards white males from good school. So it's not like when people are listening. What is he talking about? Like, I understand what I'm talking about. But I also understand how not everybody's been able to get to it, by the way, I would have never been able to get to it. Because even though I'm a white male. I was shit student. And as a matter of fact, we were talking before and you said, hey, so remind me about the fun. That was like I've had a twenty five million dollar fund. I was about the rays. Fifty miles on fun. But I put on the side, but what I was going through that two years ago on the back of investing in Facebook, and Twitter and tumbler an Uber and all these things before they popped on the back of that. There were still family offices. That didn't wanna write me checks because I went to mount Ida college Stanford. And I was like an I loved it. Like I love losing like getting punched in the mouth. I just thought it was ludicrous. I'm like, wow. You literally think a piece of paper matters more than fucking results. I'm not talking shit. I did shit. So anyway, nonetheless, man, there's a lot to cover here. But the biggest thing in the reason I starting with this rant is please don't think you have to please. Here's a good one. If you're twenty two years old, and you never sold shit growing up. You got a problem convincing me that you're gonna build some big time business like like if you didn't sell blow pops. If you didn't download on on CDs and flip them if you didn't do what I did. Which was man. I was lemonade stand at five raking. Raking leaves washing cars, I'm Jewish and sang fucking Christmas carols for dollar like, you know. Baseball cards like that was my whole life. And I think a lot of people who were academe Lia, or by the way, who I value like the people that I plan on making multimillionaires are people that have those skills because I don't and you need a team not everybody's the quarterback somebody's the left tackle you need and ponder unit mall. This everybody's got to be a startup founder 'cause they think they can. Here's the problem in business. It's different than singing on American idol back in the day. When you went in front of Simon when we all watch those I to episodes, they showed all the bad people. Nobody was confused that you sucked. Right. But with business it takes some time to figure out if you suck like, it feels like anybody can start. And then when everybody got checks like free like everybody Bill businesses that they were losing money every month. This town that we're sitting in right now the last seven years what I've watched it doesn't take a hero to raise two million dollars. And then lose thirty thousand dollars a month until you run out and start over and be like, I learned something. So it's it's a broken game. But it's an incredible game. I'm not trying to stop anybody from doing it. Here's what I would say don't amass debt to start a business. If you don't know, you're good fine. If you wanna raise capital from other people, remember when you lose they remember, and when you're twenty seven and you've got a scarlet letter on your chest. And nobody good ever once a fuck with you. That's bad. It's definitely bad. If you lost your aunts money 'cause just weird, you know? And so if they want to be successful, here's my here's my two cents on this. I think kids should go work for people for free and keep it humble for the first three years free to his little as possible. I think every one of you in this room should live in the same one bedroom apartment, but work for the best person you can get in front of for free. Because the I p the the intelligence that watching how people do it. I promise you Meribel across from. He was on my team in office and. Special projects, you know, she's got her masters. He's got all this. Listen. She may not agree because she doesn't always agree with me. I love her for that. But like, I know she learned a lot this last year, and it's different than what you learn the classroom. You just can't you can't learn it. It's like sports like you could read books about how to play basketball. But until you get on the court the fuck, and that's what's happening. And so, yeah, I'm not trying to be Debbie Downer. I just want practicality back in the system because I think a lot you have stand people wrap their self esteem up in their business. You start a new business? You're twenty four you're telling your mom, you're telling your homeys, you're like, I got this business and your fucking flashing it and you put entrepreneur NATO of your Instagram, and you're in you're on blast now. And when it fails all your self esteem goes with it, and I want to remind everybody ninety nine percent are gonna fail. This isn't fifty. So everybody was saying like, yeah. Yeah. But I'm gonna breakthrough cool but like ninety nine percent are gonna fail. Plus, the economy's been. Phenomenal for nine years in a row now. So all the kids if you're like you've got to be thirty two even basically kind remember when shit was bad. So if you're under thirty two you've never been punched in the fuck and mouth. So you don't even know the difference. You think it's just always going to be like this? You don't know what it really looks like you're not winning and building a business during easy times to fuck things going to happen when no money's around. So I'm concerned. But I'm optimistic. I just wish people got real with themselves, and you and you say a lot about like working to five am, I working free is one thing. But you also talked about how like making time is interesting thing. So during the job while you're saving money, you can do a lot of things with those extra hours to continue develop skills. Like can you elaborate, look, look, look, I think we're talking about our lives. So when you talk about your life. My big thing is like you better go like a lot of people guaranteed pedals, like, no, all hustle, and it's not healthy. I'm like, look, I talk about sleeping six seven hours a day. I want everybody to sleep. I'm just curious about the other sixteen. I'm curious about your sixteen hours. I don't know. I'm programmed every minute like 'cause I'm 'cause I'm ambitious because I want it. And so I'm struggling there's a lot of twenty four year olds who've watched the entire season of crown, and I'm just like, yo if you're going to be a billionaire like that's a bad idea. And like their dominant at candy crush, and they're like the real call of duty gangsters like they've listened to like every new album that second comes out there. Just spending a lot of time, and listen, you should have leisure. You should have escapism. You do you. Everybody's got different DNA. My big thing is like people complain and people talk shit. And if you do either one of those two I need to see working, and so and so you could you could be working nine to six paying off your college debt. Mom, just curious. What's happening seven thirty to midnight. And when I start looking at those four and a half five hours when I really get a deep and get to know a kid or relief. I have a real conversation. When I start hearing two of those four and a half hours are being wasted time five days a week seven days a week in a world where I know what I did. And I also know what the people that I've seen be successful did which is it's obsession, it's every minute. One hundred sixty hours a week. Like, you say, and I think also growing up with immigrant parents like Tim more nine migrate from Ukraine were eleven and seeing horror parents fork like they moved to a new country without knowing a word of English. My dad was working in a factory. My mom was like doing like shoes like working like a various made rolls, and how can people share and they were working like ten twelve hours a day, and then coming home and China maintain a family, and I think just seeing I know you talked a lot about your family, and how hard you worked just I think the whole mindset of the immigrant mind. I wish more people have adopted it and just kind of understood what it takes hard, the people work. My man when you talk about entrepreneurship immigrants have a ridiculous advantage because they know the alternative if you're born in America, the richest fucking country in the world, even if you're not that good you're still soft compared to the rest of the world. Like, I've a lot of friends who grew up super humbly. I went to mount Ida college ninety percent of the college was African American Latino and like like some ghetto kids, right anyway, I just remember like since the last twenty years just remember like how many times someone told me things? Like, man, I thought I grew up tough in Newark. But like, I visited my family and like eighty or like like. I just think we lose perspective. And I think you're right. Like, I didn't see my dad until I was fourteen years old, even though he slept in the same home as me every night of my life because he left before I woke up, and he came home after and my mom didn't have a made my mom was the made with three kids. Like, my mom never had any help. We'd have a baby. I was never watched by babysitter in my entire life. Like we worked like worked like real work. And yeah, I think people I think people are unbelievably soft to the embellishing coming out of their mouth the understand. If you tell me, I don't wanna work. I wanna I wanna be on a softball team. I wanna be I wanna enjoy my weekends. I wanna watch. The crown. I wanna be good folk in angry birds. I wanna see my kids I want. I'm like that's fucking great that mazal tov like amazing. And if you wanna make between fifty and two hundred fifty thousand dollars a year, I think a lot of people can achieve that depending on their job. You start creeping. Into like three four five six hundred land. You're going to be an executive somewhere, and they're gonna expect you to work for three four five six hundred thousand dollars a year hundred percent you start talking shit out of your mouth. You're gonna make a million. The fuck do you think that looks like there's no passive income? I'm gonna work for Gary took about a lot about kind of the people that you surround surround web. They're the kind of reflection of where you're gonna go. And I was wishing one of your videos where you said for like two thousand eighteen gain a fan loser. Fran. Yeah. Why can you can you share with our listeners wide support? And to be careful surround yourself with. Yeah. So this is a tough subject matter. Right. Because as soon as this content always comes out people get Madame either. Like, yo why why do you want me to drop my boy, I get it? Right. Here's what I'm saying. I've been on a huge kickabout self-awareness like huge kick on mental strategies, you know, trying to find the fine line between being like what people think I am like motivation. I'm scared because I don't wanna be a motivational speaker. But I know if you only watch me on Instagram or you could get tricked. And so I'm always trying to find angles, and I've really been getting into strategy, more and more. I'm like, oh, my mindset is my strategy. It's not like believe in the secret. Like if you if you if you're. Domestic or positively or? Yeah. You can do it. I don't think I think. Yeah. Yeah. Yeah. You can do it is important because it's a match raz-raza important because it's a match. But I also know what week later people that go back to their normal place. So I'm trying to think about marathon mindset. I think one of the biggest things is who the fuck you hang out with. Here's why d- rock. Let's use him is different fucking dude hanging out with me for the last years, and to be very honest with you, it's not even close like watching certain insecurities certain like it's been game changing. Like, I watch people that are closest to me like when they come to me build a lot of confidence because I have a lot of competence. I'm rubbing off on them. I also watch how I change whether it's my wife or Meribel or Marcus or or Claude or whoever may be like or my team or Dirac like I think I think about creative differently than I did three years ago because Dirac rubbed off on me. That's what happened you look at an old married. Couple are funniest I wish. She could see it like, it's amazing. What happens with couples they gel into each other? Right. And that's what happens. I think a lot of people hang out with somebody who's a negative vibe. And I just think that some people hang out with four negative vibes. So if your mom's negative, right and your older sisters negative, and you have to negative best friends. Fuck it drop one of those two and go to the light and try to find the most positive person. It's just so obvious to me. I see it every day. There's people that either trying to build you up because they're good. I'm popular because I'm so good inside that I'm trying to build all of you up because I don't think it's coming out of my pocket like I'm gonna get mine under percents. And so I want you to be happy. And so then that makes me happy. But if you're sad, you're trying to bring people down when somebody goes on Instagram account and trolls me I feel sad for them. When they tell me, I'm ugly or stupid. I suckling I've a lot of female entrepreneurs investor with and like a lot of Gary I want to be like you. But when I go out there I have to. With all the women and the right, right? Like dudes are fucking gross. And like, and then even if not dudes you see other women women bash women, I've been studying a little bit late last couple of months like why are you wearing them cheese that super-conservative dresses to the knee? Like, it's not like, you know, what I mean? But but it's all the same game. It's not women women crime. It's not it's not dudes being gross. It's people who are not in a good place trying to drag somebody else down. And so that's why I think it's a big deal. I think it's painful you've been homeys with the person, or it's your mother like I think people should drop their mother not really like your me out like you're not going to drop your mother forever. But maybe don't need to talk to your mom three times a day, if she's super negative maybe need to talk to three times a week, and that will change your life. Like, I don't understand if it's become the most obvious thing to me in the world. And so I'm hopeful that I can break through I'm desperate that one person listening right now is like fuck it. And if it's like. Somebody you can kind of get rid of a friend is easier. Family scares me, and the amount of people who have a positive father and mother both are almost nobody. Did you brought the Dirac because he actually wrote a post on medium? What was the name that post again? Well, yeah. The budget posts on medium that you can read about breaking in. What were the specific things that derive did that like jumped out to you? That are the people could take advice on to learn how to light make an impression with someone. That's has a scheduled yours. He did he worked for free. He made a piece of content for free, and it was good. And it was perce of any persevered. I think he emailed me three or four times we've established right direct like. You know, and he did a tastefully, right? Like in last week to people of Email me forty seven times in a row thinking that's going to penetrate me all that. If you Email me forty seven times in a row and spam. My inbox that all the tap innings hitting my IT department, you're getting block for life. Like, you're not winning that game. So there's a fine line between perseverance and anoint annoyance. He just a person so came natural to him. And just you know, any made something did did something people talk. He made something I liked it. We didn't another thing and very quickly. I intuitively like Trump on board. I do it all the time. I'm one of the I paid so much money to give speech. It's not even funny, right? Like, I get paid more money now to give one singular speech than I made for the year financially fourteen years ago at twenty years old, I did not make hundred thousand dollars that year. Get one hundred dollars minimum to give speech. How I spoke for free. Put I put I put it on wax. You know, what I mean like an all these people walking around and say, well, then you're don't work for free. Because then that's what you're worth, right? Like get your worth like on this high horse. You know, all that. I'm like cool. But when nobody wants to hire, you means you're zero. This. What you have is. You have these creators and artists who've gotten paid who don't want the supply and demand of an issue of the work getting diluted, my think every business person should give away free content. Doesn't scare me. I'm doing it. It's about adding value. I once you show them enough value. Then they'll come to you and offer you whatever you wanna get also don't be fancy like guess what? Like slack doesn't give a fuck that you worked at Goldman Sachs bags. So so when you're making a switch you gotta start over and be humble like nine I'm trying to think of a good one. I something recent less two or three years, right? Did something new and I actually probably the way negotiated. My case Swiss deal by case was sneaker deal. Like, I negotiated super humbly like I knew what was going to happen. But I didn't even a new even though I had all the leverage I negotiated a first timer bainer media. Even though I was this. Kind of emerging cool kid in the web to tech world, and news sucks and Travis and Evan was this like real thing real real real? When I went to Madison Avenue, nobody gave a fuck, and I didn't walk out there and say here now I h ship for three or four years, stay real real real, quiet. And like, so I think that I think that it's stunning to me. This is the problem with having it a certain way if you will great student, and then you went to Penn. And then you went to Wall Street, and now you decide you're miserable which would make a lot of sense to me. Right. Because for a lot of kids once they've achieved some money, they're like, okay? That's them fill me up, actually, especially when it come from money. You know, it's funny. This funny thing to say, especially given the context of today's day. My feel equally weird about rich kids getting into depression, as I do non white kids struggling with coming up from nothing like, we don't, have empathy. It's I don't expect a black boy whose from welfare to feel bad for Thurston. Thompson the third who has a million dollars in his trust fund when he's nine it just, but I just know that some of the most deeply depressed struggling people. I know had it so easy. Wake up at thirty are not happy noth- filled. Have that we go to make that switch, but they don't have humility. They're stuck. They've been built a certain way. So they don't have the ability. What people that deal with adversity? Do is. They have chip on a show that they usually get to over angry. But they definitely have humility because they they were forced into I have unlimited humility all my teachers told me, I sucked shit super hard to think you're great like like, you know. So the people that might see entrepreneurship as the NBA, and they understand there's a lot of stuff to get in there. Little bit older to lay you talk about like age and like learning new skill like, what are your thoughts about people that might be in there like forties? Fifties. They wanna I think they have a that's the biggest funny thing to me on the twenty year olds are jumping into this game. And meanwhile, all the forty year olds and fifty year olds are more likely to win it because they've context like it's crazy to me that I look at eight I look at twenty two year old, dude. Who's like, I'm starting startup company? And then a forty nine year old woman walks says I've been an accountant for twenty three years I want to build this start up. She always interests me more because usually the next thing out of her mouth is. Yeah, I've been in the county for thirty one years. I noticed that. I couldn't find the product that helped me do this. She scratching her issue from experience. Meanwhile, the dude is looking to make the Uber of pancakes. You know what I mean? So like, so I would tell you, and I don't know your audience essence question, which excites me that you have this audience. There was a video Mead. I remember what it was called direct like forty fifty sixty year olds like five minutes for next fifty six minutes. Six minutes next, sixty years of your life. And it was completely made for people forty and above Yemen. I look I've got some weird thoughts. Either stream recurring. It's not a dream. It's you call them daydreams. Like just when during the day. I keep thinking about this dream. I get it. I keep having this thought about this woman. I'm not joking by the way, I've never said this. I keep having to start about this woman. She seventy four she her husband just died. She was suppressed because of the Iran, she grew up in she was dramatically more entrepreneurial and had more ability to build a business than her husband. She raised the great family because of that show the Q and she's going to live for another twenty two years. She just doesn't know it. And then I think about technology. I think about a nineteen Eighty-four her. She's just going to live in a retirement home and be super social, and it's super cool, and she'll make some money playing cards, and she'll be cool. And then I think about twenty seventeen and I think about seventy three year old her, and I think about her ability to build a business online buying stuff, you know, in China and flipping it on Amazon retail arbitrage starting an Instagram page around her passion around making sneakers from scratch like this thought. And I think. Going to happen with modern medicine and just happiness in your heart and your brain. I think to start seeing people. This is not a joke. I wanna start seeing people live to one hundred twenty hundred fifteen because we're going to be in the game. Like in the game. I want your brain shuts down after you retire a lot of times your body goes with it. So man, I think I think thirty eight to sixty five is the obvious really interesting age group that you really be fucking paying attention to technology and the opportunities for them. But I'm and I don't think as many seventy three year olds who've just lived life who are like fired up to grind it out. But I think as the seventy three year olds become Seventy-three who've lived with the internet for twenty years and fifty three were professionals. I think we're about this. I would argue the following. And I've been thinking about this a lot that some of the biggest startups or let me rephrase because I think it does take youth at a different. I let me go different way a very intriguing place for me as an investor. Is to start investing in people's companies who are over seventy starting their first-ever business because I think a lot of them are going to build five million dollar your businesses kicking a million dollars in profit. I don't expect them as much and I could be wrong. But I don't intuitively feel the Ubers and the slacks and the ways are coming out of that. But do I think a direct to consumer jelly company like Peter butter and jelly do? I think a sock company. Do I think a handkerchief company? Do I think pillow company, do I think an eight to fifteen million dollar retail business based on content and product is going to be coming. Like, I've been weirdly thinking about creating a retirement home. That's an incubator really. Here. I this is the first time I've ever Dirac because I've been I've been marinating I've been marinating. Oh, I got an idea. What if what if it's a retirement home? They don't want people. They don't wanna go retirement homes. What if it's a retirement home, that's like fucking Facebook like campus? It's an incubator somos Tom might look at clothes for the kids. Probably know all the deals at Kohl's marshalls. All don't even start man. You got it like the kidney sixteen year olds are doing supreme. And fucking easies. I think seventy eight year old Gertrude can fucking crush at Marshall's J Maxx show like and so like honestly, and what's been great about this is that I've been really excited about this. Because I'm like, yeah. Like, I'm gonna fucking do some real iota shit eight hundred thirty right like now, son. It's like now, it's like this. Why always talk about being young? I hang out with all you characters. You don't know. Because I know when I was twenty held you when I was nineteen somebody forty two. A thousand like when I when I left when I left my when I started my dad's business my cousin was thirty. I was twenty two he was old shit to me. I remember I remember thinking like, oh, that's like some different shit like a grownup. So he sits nineteen looks at me. And so like, yeah. Okay. Maybe like maybe like I've got a little bit more like streak credit for forty two year old. But it's still forty two yet. I feel like we're friends like I look at them. And I'm like, we're the same. And if kids knew that. I'll give you one. If guys knew that they should fuck shut their mouth, really work through the twenties. Make no money the perspires learn really than do something. And all the things they wanted twenty girls like closing the gap of their insecurities close bling that the way to really do. It is to eat shit from twenty to thirty build outbound nation, then slowly start building something when you're thirty seven year old guy, you can guess what the dynamic setting world can plenty of twenty five year old women if you choose to it's not gonna look frowned. It's not sixty and twenty like you knew plenty of that stuff. But guys don't think like that. It's amazing. And so there's just a I think most of the world's doing it on. I really do. And on the podcast. We should talk about this notion of looking at your perceived, disadvantages and turning them into advantages. So to your point like a seven year old might think of it as like it's perceived disadvantages disadvantage. But in reality if you're like. A seven year old wants to start a business you can appeal to other who are not starting a business. So there is a lot less competition. You can find something that's unique about you have time you have time. You know, you often have some form of money, but the best part you fucking lived life though. Like, the reason kids create labor and Facebook is there they don't nothing so they reinvent. So that's why they make billions, but when you're seventy and you've seen everything you can make a five ten million dollar business because you're like I've seen this rodeo before and like I'll do this because it's going to be for three years or when a fad comes. It goes you've learned and when and when you're in your twenties and thirties, and like thinking about working for free and the shift will while the whatever like, what are you think? So you I've also heard you say don't live with a weekend. Live like do live for the weekends your shit is broken. Look, if you're if your best moment is Friday afternoon that means. Do you hate your Monday through Friday and people get mad at me again. Because like Gary fucking I look forward to the weekends. I love my family. It's Donald money. You're such an asshole family. I'm like, no, no, no. You're not listening. If you are so unhappy, don't forget one hundred sixty eight hours, right? You're talking about sixty four six you taken commuting. You can be in the ball. Getting ready commuting working a little bit from home on Email. Just you're talking about a half. When you all send done the way. I'm sorry. You take in sleeping more than half. You're actually, it's actually not even close you basically live to work. If you're unhappy. Where're you going like, so yeah. Yeah. I think about a ton leg if you're not happy. And by the way, everything I've just said for the last half an hour, if you're happy and agree with nothing. I've said we'll you've won. I don't wanna who am I to judge. I'm just I'm just trying to give people some perspective on. There's too many people who are making money off of people making mistakes. And I don't wanna be that. Like, I'm not I don't wanna be somebody who let me be great idea. I have right now you want to be a bad guy might be a bad gal start lending people with real interest money. So they can buy crypto currency. Here's why I'm a fan of crypto. But a lot of money is going to be lost on crypto crypto. Listen. I was right about the internet. And there's a lot of money lost on the internet. People are treating it like a bonanza. I know kids already really put themselves in bad spots because they took four credit cards out max and bought bitcoin at seventeen thousand thought it was gonna be thirty four ready happened that didn't need to crash people treating it like a bonanza. Let me just say this and let the sink in and stick in your fucking brain for the rest of your life. There's no easy money. The second you fucking go there. Everything will change. There's no easy money. You might have had an easy money event. But there's no easy money. There's nothing consistent. You can win the lotto. Life is like a casino. You can tell me you went last Thursday in one two thousand dollars. This is great keep going. Yeah. Yeah. That's good insight. You know what? I mean. Yeah percent. And then thinking about your point about happiness and like how extremely important. You also talk a lot about mental health. Yes. As you're going to these five years ten years trying to learn the game. And sometimes it feels like going nowhere. What are some routines? Or what what are your thoughts around make maintaining mental health meditation? You talk about a lot of that type of stuff. I think it starts with self esteem. I think a lot of people are drugging themselves or looking at meditation or trying to find things to get those voices out of their head. If you didn't wrap yourself esteem up into I don't listen. This is a crazy thing to say it shocking to me how much myself esteem is not wrapped up into my business accomplishments. When it's basically I am because I don't share anything about my family. Some nobody really knows me that way. I am shocked about that. And it just makes me so happy. It makes me wrong, right? Because I'm like, I I really just want people to be happy does yours to probably how you balance a little bit turret. Yeah. For short. Here's my thing. Honestly, it was funny. You kinda caught my attention when a little bit different. But like the real thing is let's go real basic. It's mine. The reason my life is good is some way between my mom parenting. Her ass off being an immigrant DNA who the hell out snows what other factors somewhere very early. Everything became this is me. This is mine. Nobody else nobody. I mean, you would be flabbergasted with my inability to take somebody's point of view on things and take it to mean more than my own. I don't think I'm always, right? I respect the shit out of other people's opinions. I spent a lot of time watching them. But nobody's judgment of me that I'm a failure ever. Ever penetrates ever ever ever? And I want that for others. And I'm trying to think about ways to talk about it to me, you know, everything's mine. It's mine. It's like great. I lost. Like your use saying I lost means nothing compared to me thinking I lost. You know, what I mean like, and so I don't know I think people are using too much outside validation to navigate their lives. And I use no outside navigation, even I'm so public. And so it's why never, you know, the reason I grow audiences. I never cared about how many followers I it's never run through my mind month once. And for the people that note don't know like what what are some things that you got going off with the rest of the yen. You got a new book coming out? It comes out and five days, which is exciting. I'm sure by the time you hear this. It's out crushing. It's a follow up to the book that really put me on. It's really fun to read crush at. Now, I wrote it nine years ago came out eight years ago or ten two thousand not yet. I wrote a ten years ago came up nine years ago. I was so fucking right. Like like, honestly, though, like he understand like people didn't think you could make money on YouTube or like in ended up being so true. And I tried I'm trying to do that again with this which is not about predicting. It's just that people don't realize here's my big thing. You can make a million dollars a year or one hundred thousand dollars a year only talking about ties, I mean men's tie the understand that's powerful. Like, look what if you grew up in a fashion family, you really love ties, maybe your father. I'm going real, dear maybe your father died and like that's like that's like early when you're a kid. And the only thing you remembered is he wore great tie. And then ties became your thing. And you'd love ties, and when you got an score got an internship at fuck, and who knows Hugo Boss, and like, it was all about ties the fact that you can just post about ties and write about the money Instagram. Start a podcast called ties Tuesdays and talk about the industry, and that literally if you persevere if you're good if you find angles, we now live in a world where what I just said is something that Hugo Boss. And and fending all these other things pay you and sponsorship for your show, and you make a hundred thousand dollars a year. Talking about ties that's wild. That's crazy. So we started here too. We broke into tag by doing career change. And we started Chang on medium, right? Yeah. It was about it. And then people started ask him. How did you do that? Now, we did the podcast. And now we did the video becoming media humans for the media companies now because the internet is distribution. And so I really wanted for people like I want it for people, you know. You know, again, she sitting here memorable should be writing about things she's passionate about and social Dirac and show section every single person audio or video, it's it's fun. It's interesting leads to opportunities. You could still have a job you can a lot of people risk adverse, even if it's right in front of their face. They're making got got an Email. Hey, one thirty year. I'm good. I finally clean up. My college debt, I've got two hundred thousand dollars in sponsorship around my soccer thing. But I'm scared to take the leap that's somebody. Who's just conservative Gun Talk by parents, always have job go to school. Like who knows? What maybe they're I mean, listen I've seen them. All now, dad took a leap when they were a kid failed. So they had to move out of the house. Now, they're scared of entrepreneurship like like, I mean. Guys. Just so, you know, so many people are going to lose over the next ten years that entrepreneurship is not going to be cool when I'm in my fifties and sixties everybody's gonna go the other way. That's what happens cycle cycles. And can we talk about because I think this is number one, fuck passion and also advocation because idea you'll go get your degree and get college that to start a business. Entrepreneur degree is the craziest. I can't even grab my head around. What that means that makes fucking sense that's like again classroom. That is getting a baseball degree. I went to school and got a baseball degree. And I'm gonna be baseball player. Everybody was laugh you out the window, but entrepreneurship they were able to finagle because it wasn't as obvious that analogy you gotta play. Fucking controversial is the second step on the field. Nobody gives a fuck that your grandfather donated to the library of that fucking school. Would you think odds are going next like five ten years the same issue? Here's my prediction. College debt is going to break our economy. So here's what I didn't know until my friend Ryan for hand who is a million dollar listings. We did this conference agent twenty twenty one yesterday we're had breakfast just to get to know a little bit better. And he brought it up, and then I went from this rabbit hole for the last forty eight hours. I've been shitting on college debt for a longtime. What I didn't know is how many people know twenties are getting loans when this anytime math makes no sense. It's over here's the analogy. You have to thirteen thousand dollars in college debt on a crazy interest rate. You're getting paid eighty four thousand dollars a year in your job, and you were able to borrow five hundred thousand dollars to buy apartment game over my pay the principal until you've got third game over. It's over just so you guys know it's over this economy hours. No matter how much Trump puts in tax reform. No matter what this country within the next decade will the same way the housing crisis brought down our country college. And by the way, the only reason I'm saying this, I can't wait to show this video and six years and beyond CNN and be like, how'd you know? I'm not smart. I'm not smart. It's basic, it's basic, and you guys know people in this that are living this right now, why does your friend who four hundred thirteen thousand dollars in debt has a bullshit job. Why is he driving a BMW? Why so shit's gonna hit the fan? And here's what's going to happen. The brand college is going to go through the same thing with the brand banks went through everybody's going to blame Cup. We don't blame. Ourselves your front, Omar who has four hundred thirteen thousand dollars in debt who has an eighty nine thousand dollar year job who decided to borrow five hundred thousand dollars to get that apartment. So we can take the ladies home. He's not going to blame himself. He's going to blame fucking Babson. And then we're all going to do that. And guess what's going to happen? People are stop sending their fucking kids to college thing nowadays, especially like our listeners under senators turn of college and a lot of camps. Like hacker actor academy in three months able to learn new skill and yet a job, which basically get paid to learn. You mean you mean America nineteen thirty and forty and fifty vocational skills mattered. But then college was built up as a brand it became the American dream like people are confused how this life actually works tea more. Products of these vocational schools that we had a finance degree. Whatever. Would you do we use it today zero and we're slipping of the loan finance degree by working and sought for engineering jobs that we acquired in less than a year. So yeah, it's funny. How things work out interesting. Yeah. So we're going to wrap up with the lightning round. Okay. And this is where we ask you questions, but we're looking for hands on strategies tactics resources that you've used to get to today black and white. So this question is back to the basics. And if you move to a brand new city, you only had one hundred dollars and you were starting from scratch, and you were either starting a business for breaking attack. How would you spend that hundred dollars? I probably spend it on the subway or the bus to get to businesses to walk directly into the building. And ask them if I could work there for a year for free. I would serve coffee. I would do this. And I would go backwards. I would start with Facebook. I would start with Facebook Graham on I would move to Seattle or San Francisco because I deem them as the best or maybe Netflix. Depends on your interest. Right. I pick one of the alpha alpha companies, and of course, those three countries get the fuck outta here. But you don't like crazy, right? Like, I walk into Netflixing somebody. I'll try to be loud. I'll try to make sure there's people in the audience and not allowed like make a scene. I just try to walk in when there's a lot of people in the lobby or sitting down. Hey, I'm hungry. I've got skills. I'm willing to work for free for year coffee. Whatever I think I'm going to be one of those weird stories that he started off as a coffee boy. And he ended up running the company is there anybody can I talk to HR is the boss entrepreneurial like that to me as I'm walking out and get the fuck out of here. We're gonna call the cops. I'm wondering if I'll tell you right now, if I'm sitting in the lobby for big meaning at Facebook. And I hear that. I'm like, hey, girl, come over here. What's your name? Sally some Email because that's interesting. So so I would spend it only on the cheapest transportation to get to the fifteen to thirty companies reenact that over and over. I just know. Yeah. Because it's me, I'm talented. You know, like if you're talented, it won't go notice say, I'm going to go do an open workout for the Knicks. I keep using sports. I keep using sports because sports is black and white like nobody's ever confused. You can play basketball. But you can't make a living. Like, you can be an entrepreneur people are not our little he's there's no address only score boys. It's true. Like, I'm just worried because I'll tell you what I'm most worried about I do think the kids were over coddled, theoretically in mass and this last generation, I'm worried about failing. I'm worried what it's a public failure. It's a public failure. You were the founder of blue blanket. It's now out of business. Nobody's gonna think anything like there's nowhere to hide like when you made pretend that you had better grades than you did because the system pushed through or your parents did something about it or used money to cover it up. This was not going to work that. Way. So we know you talk a lot about music and things like that. What is a song Beeson that you played it like this you the most motivated when you want to just go into work mode. Probably russes, isn't me. You were. You me me you write that, do, you know? That's all I'm ever heard. All right. I'm gonna play right now. While you guys got the next thing you got to hear these lyrics because you've really need to hear it. It's the so there hasn't been a lot of songs, historically, the pump me up. I'm just pumped up period. I don't even in music. But this song really really really really I really fuck with it. Because I I absolutely want. Good for everybody. I'm not kidding. I it's unbelievable to me. Actually, it's weird to me. How much I want all immune win. I just want to beat you. I want you to win. Right. But I just need to be you to this weird kind of leg. Listen to this. It gets really really really interesting. And so what's interesting about this is this is my life in a lot of ways. Like how I lived it. And how I thought about a lot of my contemporaries, and how they were living their lives, right? Love. Right here with. The wanted dad bag. Work for everyone on me per one. A search career win over overnight. His business like what he talks about. Here is like when he says this is an over night. This your ten I was thirty four years old when I started being her media. I had spent the twelve best years of my youth building my dad's liquor store for him. I left that business had no money had no equity. I was worthless to the Bank like a you. Wanna you sacrifice? I gave back to my family because they gave to me and the end didn't talk about it until the last year. So literally not only did I do that. Then I went onto become ridiculously successful and watch people right shit about me that I'm a loser. And don't listen to him because his daddy put him on when I built my daddy's business for him. Not only did I do it which I don't expect an ever hear most people ever doing it though. I not only did it. I fuck in went out, and then got shit on and got painted a picture like I got put on. On when I put my dad on touch on that you also talk about how a lot of the things around. You are a distraction. I kind of like the most most autos don't die from homicide. Definite suicide one hundred percent like. People are playing the wrong game. I'm I'm putting in the actual working getting the actual results. And even unisom what it is to do something super noble and kind and each ship for another five years where people are saying those kind of things. Hurt me. But I love my dad too much. And I didn't even want to go there like that's just like that will always play out. And that's what I'm trying to teach kids don't worry about what people are saying. Now like you literally bought that chain to make yourself. Look good to either your homeys to the girls and you're chasing, right? Or to prove it like this one girl she soak. Awesome. And she's doing everything just stick at her dad's face because he doesn't believe in her. And I'm like, look, but now you're doing all these stupid things because you wanna stick it to your dad's face this year. I'm like, let me tell you how plays out you're gonna lose. And he's going to be right. Why don't you just eat more shit and let your dad shit on you for another six years? And then you get to stick it to him forever. It's the impatient of sticking somebody. That's fucking people up. I wanna stick it to everybody. I just knew that I had a really get shit on really guys. I would go see my friends playing highschool. We would thanksgiving you a lot of people go home. So I'd be like twenty seven right now five years out of school. Now, I've wine libraries on its path. Mostly you don't know me. My dad had business to three million now, it's twenty two. So we've made it like I blew it up quick. We're playing football on those Thursdays on that Friday after thanksgiving because everybody's back your college friends that your high school friends. I mean so back in the neighborhood. We're playing football. Some of my friends are now like on Wall Street. So my friends are doing stuff they all pull up a beamer this and that right, and like sometimes I'd see like their siblings or we'd go to one of the houses of the of the parents, and literally they would say things like this forbade him. And so you so you worked through liquor store. While and I'm sitting there like I'm going to the best entrepreneur time, but I'm twenty seven right now. And there's twenty four year olds listening right now like that want to make proof now and like they're just doing stupid shit. No, patience lack of patience is going to kill ninety percent of the listeners onto and Jerry talked about IKEA, we're going to lightning row black and white. Good dropping jabs this. This is great. So you talk about kind of your spirit, your entrepreneurship spirit. Would you want your legacy to be that? I gave more than I took. So I think I think I get to be the best entrepreneur this era, sucks, Ilan and bazo. They're gonna make more money to me. I can feel it with every ounce of my soul. Right. I expect to make a ton. But I'm not catching them, I'm giving all my content for free. I'm not doing it. Because I want you to sign up for my course, like, I'm doing it. I'm doing it. And like that I think makes me at least by the way. I judge gives me I'll tell you this more people coming to my funeral than Ilan Zack's and Basil's combined and that makes me feel incredible. I know it's going to happen. They're going to be like, maybe pry, they may have some private. But I think I think I will touch more people. And and I'm doing it because I'm leaving huge economics on the table. I'm taking real money out of my pocket because you only have twenty four hours a day. The fucking by doing here today took me the whole day to fly halfway across the country. Excuse me across the country. I mean, I don't know one of my days, right? And there's two hundred fifty days when you take come here. And so like, I'm doing that for legacy. I'm doing that for karma. I'm doing it. Because it's the right thing to do. And I'm doing it by teaching people how to drink the water most people that are doing it want you to like be the horse under them and give you half of their water interstate. I'm doing so different. And I'm great at what I do. So it's not it's great. It's great advice coming from somebody who's great at it. So it's like it's literally back to sports if you tell me LeBron is fucking taking three hours out of his day going to fuck highschools minicamps and teaching kids how to play basketball. I honestly think that's what the fuck I'm doing that makes me feel real good. And so the fact that I'm gonna get plenty. I will absolutely have real fuckin- money and the back I have real people that have really helped at scale. That's fucking game. Changing crushing it eleven people post about crushing. Oh, Gary v c he actually cares. You want you to buy the book? I'm like mother fucker seventeen dollars. If you think if you think my book is a good use of my time, you're out of your fucking mind. I wrote the book because a lot of people don't learn from one minute videos on Instagram or one medium post or a lot of people. Learn from books I write books because people learned from them. I don't know. But like my fucking book deals bullshit. Oh, everybody. Everybody learns differently on that. No, man. I think it we look forward to reading your book. We look forward to seeing you being the future on the New York Jets. Thank you. How the shoes and everything like that? And is there a way? Thank you. Forget about keeping Gary you'll find me, but you three need to make the commitment. I got a real fresh sneaker coming out. Good. It will do the last one sold out crazy courts. But this time we're making a fuck load. Now, I need everybody to buy. Or bring sorta sneakers on the way out. Thanks guys for listening. Please, please. Please share the podcast and make sure you've subscribe because a bunch of you aren't subscribed and more importantly, a bunch of you. Listen every day and having told you friends, it's the best podcast in the world. Watching have a great day.

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The Secret - Provide More Value Than You're Taking | Interview On The Producing Positivity Show w/ Rafal Pikul

The GaryVee Audio Experience

29:09 min | 2 years ago

The Secret - Provide More Value Than You're Taking | Interview On The Producing Positivity Show w/ Rafal Pikul

"In this is Gary v audio experience protocol. Hello wrong, and the, whether the very first episode of the producing of the TV show. I'm great. I'm really cool. Can really believe we are here. But at the same time I do believe we are here because I believe everyone is capable of pretty much everything, and it's one of the things that you you preach may use this world, which is amazing. So special, I apologize for jumping so early in your arse podcast. I actually. Absolutely. Especially when people are self aware. I do think people are capable of dramatically more than they expect, but you know, there's, you know, listen, I could be dramatically bigger and better singer than I am right now, which is zero, but there's also very fine line of extending yourself and then bleeding into delusion. There is no scenario where I'm going to be Frank Sinatra or beyond say. And so I think one of the things that I worry about, especially in my field of entrepreneurship, do I think that most people can replicate their salary at a job that they hate by starting an online business and over seven year period make the same amount of money talking about or producing content or selling things around skiing, or jam-making or shoes than they did as being a miserable clerk at a retail store? Yes, I do do I think most people are capable of making a million dollars a year running a business? No, I do not. And I think that's an very, it's a where I think these debates become too black and white, and some people like, oh, it's just about mindset and positively, and you can do it and everybody's a hater patrol or the reverse where people like all these people are full of shit. They're selling them bullshit and snake oil. The reason that is and the reason I wrote crush it if you have a really, really read it, I believe in passion and optimism and pushing yourself. But I disappointing believe impracticality patients and hard work too. And they seem to be at odds with each other like, cool, you're about to tell stories of raising her hand Dirac choose filmed me. It blew up this, that the other thing, but it also you persevered you. You worked very hard you. You got a lot of knows. I don't even remember preparation. The off course preparation, look preparation. You know what's funny, opportunities preparation. That's something a lot of people talk about. Tell you what I believe in. I believe that there's so much fucking opportunity at all times that it's actually preparation. Everybody's fucking prepared finds their opportunity. So so sure I believe in it, but here's what I actually believe in opportuni is abundant. We live in a world that has unlimited opportunity, especially willing to look for it looking for it predicated on the fact that you put in the work, you put in the work because you knew that you were going to look for it. So I believe in preparation, preparation preparation, because I just believe that opportunity is almost like oxygen, it's everywhere always, and some opportunities are bigger than others. The preparation, man people don't do people convinced themselves before they start that the world is unjust or they can't, or things fucked up. They complain, they dwell. They say, no. Before they say yes and of look, if you say, no, it's a ready over like literally wake up and say, it's not going to happen for me. It's already over you. You might as well not try. There is an I started this way and I went there because currently we are in Warsaw Poland. Just before you go onto main stage and video your keynote. And again, what connects us, especially here is that you were born in Belarus? That's right. If we may say that we have your your mom here with us, and she kindly came over just to see the area for a little bit and I'm from Poland. I moved to the UK at ten years ago kind of thory. Yes. Why. Said that. Opportunity means preparation, and if you believe it and how is that? I, I've got so many questions and and how I did it what happened and how to do it. So this kind of wanted to ask you because possibly on my based on my story, but I don't want that to come from my ego. I wanted to to come from a source where I want to teach someone something so we can deliver content how people now we have like eight hundred people in the room how someone can get in touch with you with your team with Mark birth with Elon Musk with other people how small people can reach by asking, okay, the problem is the answer is no fourteen thousand out of fourteen thousand one times. That's it. I'm more than happy to spend the next seven minutes explaining that. But I think most logical people with any basic education. Understand that's it. Nine thousand people asked to do something with me in the last two hours on direct message mail in Twitter, and they offered to pay you to do something. Credit. First of all, let's talk about it. Let's break it down. Actually. Let's go there for once ninety. Two percent of those people asked in a bullshit way where they made it seem like they're trying to do something for me, but it's actually for them. My favorite people were going to pick me up at the airport and drive me to the hotel. You mean I'm gonna fly nine hours. I need thirty minutes to myself to catch up, but what you really wanna do is pitch me your business. Our get something out of me or take a picture with me so you can leverage it on social media for just driving me. People are selfish. The reason fourteen thousand fourteen thousand one get a no is because of the fourteen thousand ask Mark Cuban to do something for him or her of the fourteen thousand people that are Sara Blakely Beth Comstock for their time for teen thousand eight hundred and fifty. Four of them are selfish as fuck. Could give a fuck about Mark Cuban, Sara Blakeley or Beth Comstock and want something for themselves. So they're out because I promise you this. Anybody at the top can smell it from a mile away. Very good at next time I want to carry on with the mind of questions. Well, presented with the last few days in the weeks when people found let me jump you go on or no, it's important because I've never really expanded on it. You're asking one of the most successful people in what you aspire to, whether it's sport or -education, or medicine or entrepreneurs, you're asking somebody who only asset is time this. It is remarkable to me that I've achieved success to the place where I'd much rather write a fifty thousand dollar check to charity. Then given our to that charity of my time, something I could have never imagined a decade ago times the number one asset I don't. I don't like this is the most hominem with my mom. In the last year, there is no time there's no time. There's no even time on this trip spend no time together. So so people are asking for time and access and a co signed and money. And to leverage that person. For fame, the reason everybody gets no is they're greedy and they're trying to take to do it the right way, give without expectation and, and that end or get lucky. Like when I say lucky the odds of one fourteen thousand chance, I would argue as luck. Other people say, it wasn't luck. You actually took the chance to Email, you're right. I talk about perseverance. A lot of people Email me once day because I talked so much about perseverance, but I can see the evil in their approach. So it has no chance the merit of it all, look, let's be very transparent. This what's great about me. I forget everything that isn't great, but I don't recall what, but I definitely recall that even our relationship, there was something as it started. I don't remember exactly what happened, but I remember you being concerned that maybe overstepped. I don't remember what it was there was, but I know it was wrong. Yes, I know that it wasn't the right move. The good news was intention, but it didn't know and what it was. I don't recall, but if you're asking me to recall, it was just it happens to everybody. It's a lack of patience. It's a, it's a, you're onto something and you wanna take the next step. What's the right timing to build on a relationship. The reason I have so many fancy friends and associates, I don't want anything from them ever will never ask them for anything. Thus I have the unlimited leverage. The reason so many people that are that were above me, continue to be above me in the scoring of fame or wealth or access or power reasonable. He's drawn to me always and forever is I don't want anything from nobody always forever. The. There is no relationship. There's no friendship. There's no meeting that I want because I want something out of them. As a matter of fact, with the fanciest people even think about whether I'm not, I'm not going to name drop, but I think about the people that I would score as like they're further along in the queue score of it. All I go into those meetings disproportionately trying to give them as much as I have their news is what I mean. Yeah. Further the me, I just try to go there and deeply over deliver on what I bring them literally ask for nothing and fucking leave Ivan advantage because I have a skill right now in something that's very important, which is modern-day communication that matters for everybody from, you know, number one to number one, seven point, seven billion. So I have something to give as well. I was very good operation said some of the other day I have not been at a meeting or an event where I have not said a word in fifteen years, and it happened the other day. I was at a meeting with Eric Schmidt, chairman of Google at Google with the president of Cuba and the moms, somebody. So the president Cuba and and we having this meeting with like ten people and I have nothing. I have nothing to add to the conversation in the situation that Cuba's in right now with the current administration America where the embargoes back kind of on and this amount was listening and Airbnb and other Twitter, we're talking. I wanted to tell the story. My mom writing a book report when she was a kid about Cuba or Fidel Castro, I had it in my mind what was the appropriate thing to say? But it was so important to me that if you talk or you do something, you have something to bring. I ninety nine point nine nine nine, nine, nine percent of the time have that and put myself in a position to do that. This was a, I was very excited leaving that leaving Google the other day. I was like, wow, I really live by thesis. I didn't say anything. I didn't need the attention. I feel like I was needed attention. I think that that's what I'm about, but I realized, yes, but not more than I don't wanna talk for. The sake of talking. I don't need to hear myself speak. I love it. I love myself. I love hearing myself, speak. I love myself. I love hearing myself, speak because I have something to say I value to bring. I know it's bringing value to the other person on this podcast in this room on that stage, I knew that I had nothing about you to say in that meeting the other day, other than trying to make myself look good to the Cuban delegate, which could then lead to me doing some business in the future. That was selfish that didn't allow me to speak. That's why everybody gets a no, they don't have the ability to do that because on the way up there trying to grab it something very good Unser and I've learned a lot of few years. Appreciate. Thank you, sir. And other want. Police GIO podcast. Well, yeah. What do you think at what point a lot of people that follow you or other business people? They started the freelancers in NFL writer, filmmaker whatever they started. If announcer usually with the part, I'm fulltime job then what point if the business going? Okay. Okay. Should they take a freelancer or become a freelance with micro financing team or get full-timers up and businesses like. Do you know what I mean? Of course, there's a lot of answers to that question and we started this. We, we started. This would sell the. We started this podcast with self awareness. The answer is, depending on your situation, if you're twenty one and you have no expenses in your living at home, you have to go high risk. As soon as you see any blood in the water you go. If on twenty one and I'm at home and I've no expenses and and I'm making forty seven thousand euros pounds dollars doing something. I don't love, but I wanna be film person, and the first person pays me fifteen hundred dollars or dollar forever. And it works and it went well. And she, the boss of this candy store says, I'm gonna tell my friends about you. I may jump right away. I don't have any concerts if I'm forty two years old and I have three kids and a mortgage and one hundred thousand dollars in debt because I went to college in American didn't get a good job and I'm gonna counted and make a hundred thirty seven thousand a year which basically pays for my overhead roughly because a house bigger than I needed about a car bigger than I needed this cliche American and somebody pays me fifteen hundred dollars. They're like, I'm gonna tell my friends. I'm gonna give up Netflix and my video games and my weekends to eventually get to sixty or seventy or eighty or ninety thousand a year before I said, okay, now at ninety one thirty seven. If I actually what all in I can close the gap on that fifty seven thousand. Now I'm going to make the jump because three kids a mortgage debt. Every piece of my vices. Circumstantial, what makes Boll noble in producing pieces of content on the internet is lax contexts for every individual produce. So much content is the reason a piece of content may get somebody different this time. Next time is because even the same person's life changes. Yesterday, Iran is twenty five and single and living at home tomorrow he meets Sheila falls in love, and you know a million things can happen. Sheila could be making a million dollars a year different life. Sheila could be making no money, but he loves her so much and she wants to buy handbags every day and he has a bigger financial problems. She wants to be his partner. She let like he wants to buy handbags. It's not cliche shit its life. It's contextual. And that's why the answer to your question is a million fucking things, but you jump when you can afford to drown. You jump when you can afford to drown. What I mean by that is when you jump into the pool, you have to know that you've never swam before and you might drown. And you have to be able to do that when you can and a twenty one living at home, you can because you can go back and get a job you've overhead, right. But at forty three with three kids, you might not want to and by the light or you might, you might have such supportive spouse, Sheila errands. The stay home dad sheila's making the one forty. Seven. Sheila talks to Erin says, Erin. I'm gonna die. If I don't jump on forty three and if I don't jump now I'm gonna be sixty to regret it my whole life from them jump. And if I fail and the economy collapses, I can't get a job. We may have to sell this home. We may have to move in with our parents and Florida, but I have to do that and take the loss in front of everybody's eyes that we're losers, and we fucked up because I know myself and I know if I don't jump now I'm going to be miserable for forty years that I was accounted for my whole life. So you know, these are very important conversations. These are layered conversations. These are deep way deeper than what people talk about and the re-. Season. I always talk about lately because I finally fucking shit. Oh shit. The reason I want everybody to live the way I do which is do not care what other people think. Once you go there, you're willing to jump. You're willing to drown, you're willing to move in with your eighty year old parents and look like losers with your kids because you just don't care. I mean, so crazy to me. I, I know nobody will believe it. Not a person, maybe maybe outside my mom, but it's even difficult to what I'm about to say is even difficult to fully believe. It's crazy to me that where I am at this moment in my life that the thought of making eighty four bad mistakes in a row that caused me to have to move in with my parents and have my kids live and like to think about that level of unbelievable, bad decisions that make no sense to get to that place. It's scary to me how much that doesn't. Like I basically go into like, oh, it's cozy, my parents house like like, it'll be cool that my kids get to spend that kind of time with Bramley. It's unbelievable to me because here's what will happen will happen is I will take an enormous amount of beating in the public, like what a fucking loser. He thought he was so cool. He. Telling everybody else to do it, and he Buchan collapsed look at him and all the people that don't like me because I'm suffocating their bullshit. We'll see and all my fans will be devastated because their friends who don't like me like you fucking thought that guy was special. He's such a fucking loser. He lost everything. He lives with his parents. Here's the thing with me. I just won't hear it. I'll know it's happening. I'll hear it meaning I'll read it. I'll hear it, but it won't penetrate you. Let's get into it. Just won't control me. What will happen is of a good amount of time reconciling like, how could this even happened? And then I would go back out there and fucking win again. Got someone stuff. Look, I apologize because I get these questions. I know we have other things, but this is very important talk because deeper in my thesis that I normally go because I wanna give you something for your first podcast to help you this trying to help you. This is these are very nuanced aspects to what I'm talking about that people don't talk about the reason people are letting themselves get happy is because they value other people's opinions more than they valued their happiness. They literally value their parents, their siblings, their best friends and societies opinion more than their own happiness. They value like you live your life. Life that you value other people's opinions more than being happy. That's fucking crazy. When you think about truly that is what the ninety, nine percent of our world is thinking. People don't get divorces because the worried about what people think that they got the Borst and like they'll judge people navigate their life on people's judgment. And what's interesting to me about people is in certain ways, they're okay with being judged and other ways. They're not in this category. I'm okay. But in that one, I'm not in business. Okay. But personal life? No, in relationships I am, but not in marriage in. And so like if you can get to place where nowhere you become unstoppable. I feel like I'm so strong and unstoppable because every day every year, every minute every decade I've been able to chip away at more insecurities make them strength and many of those people are unhappy. Yes, yes. There was a reason why didn't somebody else dictate your life, his immediate unhappiness, you're not in control and that. Me too. Ver-. Last topic are question. There was a reason this project is called producing positivie as well as my production company because I truly believe, and you had a huge plan that that whatever we do if we can share good things and positive and help someone else. That's a good thing. So let's focus on that. And I know you talk about this so much, but our southern topics that needs to be repeated almost everyday. What kind of person do is dwelling. We talk in a car about a situation that happened recently, and I said, like, let's not talk about, let's talk about and there's no point. We control that we can just do the best what we can out of it. So if there's someone sitting listening and what this person comes from Vergara family. Poland Belarus what there was an alcohol drugs problem or money, or maybe this guy is a guy from California who is a little bit, but it's still unhappy unhappy. What do everyday, how to build how to build consistency. I think there's a couple of things that stand out to me that our practice, first of all, it's been really interesting. So many people get upset with me when I talk about nobody cares about your feelings because like Gary, there's so much somebody to Gary so much injustice in the world. How can you say that to them? Fuck you like, yeah, that's cool. I, you're right. There's injustice, but there's injustice for everybody like meaning like everybody's got a fucking problem. Like you just don't know it. You just think the person with Mercedes doesn't have a problem. You don't realize that their husband is beating them or or infidelity or their mom hates them. There's the the other judgments. So couple of things for some people it's worked because I've pushed to them that nobody cares. Nobody cares about your problems because they have their own problems. And that's worked for some people. Literally, some people will be like my life has changed because you founded to me that nobody gives a fuck nobody cares. So fuck if that's true. The hell. Mike. Planning for and all of a sudden stop complaining and all of a sudden shit started happening. So that works. The other thing that I think works the most the most. I think people have to drop people in their lives. I really do. I think people have to drop negatively other lives. I think people need to get divorced. I think people need to stop talking to their parents. I think people need to. I think kids need to stop talking to their folks folks that are like, I just don't know what else to tell you. It's very, do you think drubbing people is more important or as important as being around five people that everyone talks about like dropping the guys is more important than going towards the good ones? I think I think they work hand in hand fifty. Of course, I think when you drop, I think look being around positivity and optimism and offense and practicality and ethics, and good is always makes you better, but being around negativity and dragging down always makes you worse. So to me, it's net score, you want. You don't like what I'm saying and you don't wanna drop your dad or mom or or wife or husband, fine. Then go out and find seven positive friends and reallocate your time. When I say, drop drop comes in many forms drop comes in, divorce drop comes in, maybe you shouldn't hang out with them. Every hour drop comes in with spending time with positive friends, you know, and listen. There's so many cliche things. This is so basic, there's only thirty three things, nineteen things. Eight things that are happening in life, negative people, latch onto positive people, and try to seclude them from the world because that's their energy in work every day in life. I see it everyday. It's just what it is so positive and look, I can be positive for everybody. My flaw. My vulnerability is I try to take on all emotional responsibility for everybody and everything, and it's what but I have so much to give that it allows me to also control every situation. So we. All have it. It's all obvious. But look if you're unhappy, it's because you're spending too much time with happy people and by like sometimes you're the unhappy person. And and that person ends up lonely. Everytime always the end and I love that. I love that bad people, end of lonely, even people that are close to me, I love it. I think it's right. It's how life should be its merit. It plays out bad can only win for certain period of time. I genuinely believe that it's proven otherwise, humans wouldn't be here. I love how people are not smart guys. If bad winds, it would have been over a long time ago. Hitler would have won. Ganga's con would've won. The Abol would have wiped us out. Bombs would have been dropped. We've had a comic bombs for seventy years. We had the ability to wipe out the world for seventy years. Why hasn't it happened? Humans are in its what business off about terrorism. I hate the American propaganda terrorism that everybody buys into if terrorism was real, the way that it's sold every day in London, Paris and New York. People would take van and drive into Times Square and around Buckingham Palace and killed thirty people. You can't stop it. My mom is, here's the London, you know, train was search for security. They keep checking our passports. You didn't travel like who says to me, oh, I like this. I like it I, I was. I was laughing. I'm like, mom, they're not saving you. What's the? Nobody's stopping anything. What saving you is. There's just not that much bad. And for the couple that are bad, it's easy to stop them. And occasionally they get lucky you're far more likely to die because somebody drinks and drives or Texan drives than you are at terrorist bucking is just as bad things are going up in media and brandy. No, terrorists are good at branding. Another conversation c-conversation it's branding. Guys fear and negativities very easy sale. It's called insurance, no good business insurances. Your house is going to go on fire. So by this it's true which money is made Selley fear. Fear is very easy. So let's positively for me. That's where all the good stuff is happening. So I, you know. Fear is a son of a bitch, negativities son of a bitch, but it's only slightly beaten by positively, and that's why this is all playing out and it's very basic. But, and I want to say this delusion. Is a big mistake. The reason and I don't know anything about the secret, but one of the secret got big because Oprah put it on. I didn't read it obviously read. But what was interesting to me was there was people that interpreted as like if I sit on my couch and I think that it will all get a million dollars. They literally thought that that's how it worked. This is positively only equalled by practicality, practicality, everything you have to work. I wish people the biggest reason, the rocket I started daily only started daily, so there was no confusion. Nobody believes me to this day. Nobody leaves how hard I work and I show you and they still try to pretend it's not real and you. We, your started years ago is just to show the very wish. I wish people realize how little like I wish people sought every day of my twenties on a Saturday was an elixir store. I wish I wish people knew because it's so easy to point now and say, you're lucky or what. Ever when you don't know the story. You don't know. The biggest reason I don't judge anybody else's because I'm judged so much. Thank you very much. Yeah, I can. I can. We can put for hours. Appreciate it. Thank you very much. Yeah. Say is just awesome positive. Thank you. Appreciate big part of my life to visually. Thank you. Got. What a podcast super super flattered and humbled for your attention trying to completely dominate and rock the podcast enjoying it. Another thing we're rocking is on every Monday we send out a ridiculous Email at Gary Shipe dot com to Gary bainer, Chuck dot com. Sign up for the Email list, not only putting original content, but a big strategy for me in twenty eight teen is disproportionately surprise and delight the Email newsletter. Allah, I don't know giving away ten porzingas signed jerseys randomly for the first ten people that read the Email that day or fly people in here or Bob, our VIP if you're in Utah and the thirteenth, here's the front row of my speech, not only my crushing the content, weekly Email newsletter, and I'm not, and I'm not. And I mean this abusing it. We've been by the way I want to abuse it. I wanna Email every everyday right hooks, but I've been jabbing the fuck out of my Email newsletter if you're not part of it, your fucking up your smart enough to be on the podcast. But if you're not on the Email, you're not complete. Check it. Gary took dot com.

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