39 Burst results for "Digital Marketing"

Fresh update on "digital marketing" discussed on Paul Hickey's Data Driven Daily Tips

Paul Hickey's Data Driven Daily Tips

00:38 min | 10 hrs ago

Fresh update on "digital marketing" discussed on Paul Hickey's Data Driven Daily Tips

"It comes with the ability to play the game the gameboard which is right here. The guide on to play the game and it comes with Thirty total cards to get. You started so the starter. Pack is eight euro here in spain. It's going for quite a bit more than that on ebay in america. Could you a ship it. i'm. I'm selling all these on. No offseason dot com by the way it probably opening few with my kids. So panini adrenaline is there actual cards. They're not stickers. It's a trading card game. And i'm going to show you what some of the cars are actually going for some pretty serious money on ebay. Here's a pack. That i opened from this year. The highlights from last year would be the on sue fawzi rookie in the house leaks. Rookie the highlights from this year would be a yunus mussa rookie. Here's what a super looks like superheroes. Some of you may remember some of you. Americans may remember zindedine. Donna this is what the adrenaline two thousand twenty. Two thousand twenty one cards. Thanks everybody for watching. I'm paul hickey on pump to be bringing you sports card videos now in addition to wordpress in digital marketing tips stay tuned for more. Drop something in the comments. Subscribe and hit me of paul at data driven design banks and emigrate day..

America Last Year Eight Euro Paul Two Thousand Spain Ebay This Year Thirty Total Cards One Cards Donna Zindedine Sue Fawzi Twenty Wordpress Yunus Mussa Dot Com Americans
Using the Power of Google and Digital Advertising With Michael Halbmeier

REI Branded podcast

01:52 min | 2 d ago

Using the Power of Google and Digital Advertising With Michael Halbmeier

"With me today is michael. Held meyer of clear digital marketing. Welcome michael thanks for having me paul. You're welcome so michael. I'm just going to give you a quick background. On michael's company clear digital is an internet marketing company specializing in seo services at seo consulting pay per click management and digital analytics. And maybe that's a plate place to start off. Michael maybe tell us a little bit about what is digital analytics and also you know. Why should we even be thinking about. Yeah thanks So i guess maybe started a little bit more on the my background just to maybe you know why i might be an authoritative voice. Okay one today. So i've been in digital My entire professional career rich's Rounding out to nineteen years. now and i i guess i've gone through a number of different agencies and i've worked with National and international brands All the way through to startups. And i think what i've learned there is that with with analytics. There's so much data that is available for every one of the big challenge is. I don't think it's data shortage. It's an insights shortage because The challenges are so many different metrics that we can look at and oftentimes. It's you know which one should we look at first and foremost than what i come across more often than not is a lack of understanding which is understandable. Because you know it's it's a it's a big vast complicated space so when it comes to analytics really at the end of the day It comes to qualified lead so the only thing should be tracking our As your your main keep your is are Phone calls emails. Inform submit certainly in this particular Industry in

Michael Clear Digital Seo Consulting Seo Services Paul
Fresh update on "digital marketing" discussed on Extraordinary Women Radio with Kami Guildner

Extraordinary Women Radio with Kami Guildner

01:13 min | 13 hrs ago

Fresh update on "digital marketing" discussed on Extraordinary Women Radio with Kami Guildner

"I and i like having mantras that can carry through the day because our days can get messy and if we re connect to those modules on a day-to-day basis. I think we we find ways to move to the day. Much more gracefully. Yeah for sure. Awesome awesome so. Tell me a little bit about the about this. This new this new Television shows television. Show yeah television show. Yeah you've got a new brand coming out in what's House where's this taking you. What's what's what's this next vision of where it's going. Yeah i mean. I'm hoping my plan is by the end of twenty twenty one. I have my digital marketing agency for thought leaders of the new paradigm conscious conversion. We will be doing the usual. Facebook instagram ads. That of the than about what we've been doing for for the last several years that huge still. But we're going to be adding other services mobile you to writing in publishing your book with you You know we funnel building an optimization web design copywriting all of the things so that it's one stop shopping for spiritual thought leaders they can have a unified voice across all platforms and not have to like different marketing agencies and things together who might not get the message right. Oh and organic organic social media to will be added. So that's that's coming to fruition over the course of the next couple of months and at the same time we're putting together the sort of sizzle reels what they call it. it's also called. Well it's called a sizzle. Reel but how. I describe it as like a trailer. But it's for like investors right and for you know strategic partners that might want to invest in this show or take part in it so we're putting that together the month to start promoting it to investors And then hopefully we get funded to do season. One that i imagine would be focused on costa rica so by the end of the year. I hope that i'm gallivanting. Around costa rica with an entourage interviewing spiritual leaders all over the country. Because there's a lot of. I'm here and i'm talking about how we can create the new paradigm help people in brooklyn new york can help create a new paradigm. How people in the foothills of colorado can help create the new paradigm. How we can all collectively Do this work together so Yeah that's that's the agreements to help the digital marketing agency running like a well oiled machine. Human human machine humanity oil humanity alongside the creation of this show and that they can feed one another. You know so. The show is feeding the agency and the agency has feeding the show when it's all eating Our clients end the. Yeah the good of the planet. That's awesome that's awesome tour..

Colorado Facebook Costa Rica Instagram Brooklyn New York Next Couple Of Months Last ONE Twenty Twenty One Years
Grow Your Brand with Nicole Rodrigues

Accelerate Your Business Growth

02:03 min | 2 weeks ago

Grow Your Brand with Nicole Rodrigues

"Guest. today is nicole. Rodriguez nicole is a powerhouse. Founder of two companies and our peer group and the young dream foundation as well as the author of beverly hills. Boss she has more than nineteen years of experience in pr. Social media and digital marketing. She's the creator and personality behind practical. Guide the publicity and practical the pr. Both of those letters are capitalized. An award-winning video series. Aimed at helping ceo's cmo's and others understand the true benefits of utilizing pr and digital marketing. Thanks so much for joining me today to call. Thanks so much for having me. I'm happy to be here. I'm thrilled to have you here. We're gonna be talking about brand opportu taking advantage of opportunities and so. I'm curious about what you think. Are i'll say productive ways for a business to draw attention to itself if it's new that's such a great question. So so here's here's my take on it right And it simply just based on on tons of experience and what i've seen but when a company is brand spanking new what used to happen back in the days. If yet a new business you had you opened up your store. There was no computer. There was no you know maybe put some flyers up and but you opened up your store and people would know. This person is open for business It was that physical location and as things trend more more more more digital even more so now at the pandemic the news digital storefront is usually a website or somewhere digitally that people can go and learn about your business or just your products or whatever

Rodriguez Nicole Young Dream Foundation Beverly Hills Nicole
Fresh update on "digital marketing" discussed on Extraordinary Women Radio with Kami Guildner

Extraordinary Women Radio with Kami Guildner

00:54 min | 13 hrs ago

Fresh update on "digital marketing" discussed on Extraordinary Women Radio with Kami Guildner

"It had it for a good solid year and a half and i continued to build it from here Started my own podcast from here with jungle noises in the background and Yeah it's been it's been going really. Well that's awesome. That's so awesome. And i know at some point. I'm going to be doing work with you. Because i just felt like i was divinely. Guided to you. And i think that the way you approach digital marketing is different than what i see other people doing. It's you know it's it's so much more in the flow state and to me. That's what marketing should be is. A is a different way of tapping into hauer our messages impact equal enraged people. And when you think about the impact that you wanna make on the world over the next several years what's there for you. What's what's let's call in to you. Yeah thank you So i just to one little spiel. I have is that there are nearly eight. Billion people on a planet or two billion of them are on facebook and instagram. That's not even counting google and youtube. That's several billion people so that's well more than what we need while more than three times what we need a tipping point to to create a real transformation on this planet so as an agency owner that specializes in spiritual leadership and people who are really trying to Working to push the needle on on evolution aligning really with with the evolution of our planet and with harmony with life living in harmony with nature. Once again after all of these thousands of years of not doing so yeah So i would soon that my at the impact. I wanna make over the next. Several years is to inspire to contribute to that inspiration of evolution on the planet and to magnifying amplify. The voices that are that are really living in alignment with with that evolution and our and our potential as humanity. Yeah yeah so so helping people that are going out there and doing good with their voice..

Youtube Google Two Billion Instagram Facebook More Than Three Times Thousands Of Years Eight. Billion People ONE Billion People Years Half
Empowering your Marketing with Hayley & Katy from OH MY DIGITAL

The Next Level Life Podcast

02:10 min | 2 weeks ago

Empowering your Marketing with Hayley & Katy from OH MY DIGITAL

"Tonight on the podcast. Ivan chalian katie digital to share all things marketing and business. Janney all along the way and so as a partnership as well. So i'm really to welcome to the podcast. Thank you so excited to be here. Sorry graceland heavy heat today and option having used. They love what you did. Collective event recently had such positive feedback about you shared. And i just love that you'd be women are all about sharing so much value can give gave it so incredible to say and so generous in your time as well so get lousy juries to share of your johnny high on my digital began and the and did not get us names just to get people in if you have an idea of how you'll saw it absolutely sorry it's all started probably a bit. Maybe four years ago now sahelian actually give us a few might have had distorted before we love to share it but I simply highly was actually managing a digital marketing studio and actually ten minutes in intern on in the really early days. And then we say decay like working fulltime and his team and I'm this was frowned at twenty jane. Twenty sixteen when i came into the future and Really at that time like digital marketing had realistically it had been around for a while but it was still relatively new to a lot of businesses and people still jinro standard and it was still very much kind of wild west parties. Where like you could sell anyone anything. The letter people just really did not understand. It knew it was something that they should you be doing. Select marketing manages. That would be like. Oh my god nature be doing all this digital marketing stuff. That have the skills so that would just like hunting Agency came along and said hey we can all the stuff that would jump at that and We just noticed there was a bit of a debt. Between i guess what people were being sold to people were being convinced that they need and then what they actually

Ivan Chalian Katie Janney Jane
Fresh update on "digital marketing" discussed on Extraordinary Women Radio with Kami Guildner

Extraordinary Women Radio with Kami Guildner

00:33 min | 13 hrs ago

Fresh update on "digital marketing" discussed on Extraordinary Women Radio with Kami Guildner

"A welcomed extraordinary women. Radio sir. I am so excited to have you joining us today. Thank you for having me. It's such a light to be here. And you're in costa rica. Tell us a little bit about what it's like there today. While it's a sunny day. I live on the caribbean side where it tends to be rainy pretty often but worth it is it makes replace so green unlash also sort of it it filters people in and out a little bit but the days like this where it is sunny and beautiful as total paradise from worth worth everything else. I bet you just had a large mcconnell was that what oka- as we were just preparing to hit record. We you hear rack in the background. Which were the mccaw that we're just flying overhead and i saw some across it. I'd never seen before that. Were bright yellow blue and red gorgeous area. Call very cool. I think i'm just gonna play know. What mci energy stands for. But i'm i'm inviting it into this call excited about it and and i really am excited to hear more about. We'll be sharing your digital marketing. Work that you're putting out to the world and all the good things you're doing in your agency you. I met just recently through An acquaintance who introduced us. And i love the work that you're putting out there because it's very soulful fired. It's very you're tapping into marketing in a different way. What get into that. But i want to start first with your stories. The story of us stories of sarah. That's got taken you on such a beautiful journey. I know a single mom. I was a single mom when my son was smaller inside always have i always love to hear single mom stories. And you've come a big journey that's landed you in custody guesses sure a little bit about your journey to where you're at today. Yeah i mean there's the the epic long version And then the slightly less long version slightly less long right but I have my background is in anthropology and women's studies undergrad and master's in social work. So i've always had the strong desire I've always been free spirited and love to travel and learn about different cultures. And i'm committed to social justice and evolution and you know making the world a better place so Several years ago. So yeah i used to work in social work policy for the federal government which is when people meet me now back but i did that for a big part of my life in dc is where i worked in..

Costa Rica Today Years Ago Single Mom Caribbean First Sarah
Jessi Pujji - A Primer on Performance Marketing

Invest Like the Best

01:57 min | 3 weeks ago

Jessi Pujji - A Primer on Performance Marketing

"So jesse the first part of this conversation is going to be what. I'll call the definitive conversation on performance marketing and i guess really just marketing generally speaking to set the stage as to why you are the right person to be having this conversation with. Just tell us the short history thumbnail version of an push how it got started. And what you've been doing since its founding. Yeah sure. I was not born. A performance marketer. Rank wouldn't wouldn't have expected myself to end up here. Ten years ago is i was working at goldman sachs and i went to wharton and if you go to wharton goldman sachs says the goal of every word kid. I got that ring and my dad was an entrepreneur came from india. I grew up around that entrepreneurship. What i thought i was going to do. But kinda said man. I want to see what it's like to be an investor and learn about that. And you know i liked it but i didn't love it and i said i wanna love what i do and so pretty much on a whim moved out west and said hey i'm gonna start a business and was as in love with the idea of starting a business as i was about and i specifically wanted to build something building organization culture and said you know what let's bootstrap this thing. We don't want to raise angel round and then have a gun on her head and burn money. We want to get something that can make money from early on. And we went around talked a lot of mentors and friends and they said oh you're good with numbers and data go look at performance marketing. That you'll figure something out there and we started calling it sandbox entrepreneurship. which was. We're not going to come up with an idea. Sitting are goldman sachs as what we get in the sandbox of something. We'll figure something out and so we kind of did it like nerdy. People would pick a business ideas so he's okay. We got it number. Zero online marketing. That works will. We don't have any relationships with anyone. We're twenty-five years this. this is late. Two thousand nine early thousand ten or don't know anyone don't have any relationships so how do we get into digital marketing. Well there's this thing called performance marketing netflix's invented it and they'll just pay you kind of like a bounty. They'll pay you fifty dollars or one hundred dollars every time you get them a customer you take all the risks and you make the margin and we go arbitrage. That sounds familiar like. Let's go do that right. And let's go figure that

Wharton Goldman Sachs Goldman Sachs Jesse Wharton Kinda India Netflix
"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive

02:24 min | Last month

"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

"Are live and we are live. Sorry i was commenting on the fact that my phone buzzes very loudly and it's it should be a little bit more quiet. I everybody on. Dan delco vantage on metairie lincoln and welcome to live at the high episode. One seventy two or off to a rocky start today but we'll ruin on through today talking about local businesses some marketing strategies for them as well as a deep diving. Some google my business so utilizing potential google business today. That's right so we are talking about how to create an effective digital marketing strategy for your local business and this is incredibly important. Hey stacy hey yvonne and we'll just got rolling on it so i think they're one of the things about local search. Is people underestimate the power of local search about forty six percent of all. Google searches alone are locally based searches. So you've got this incredible opportunity and we've we've been throwing around some other stats as well but with mobile devices and the ability for people to search while they're on the go right at any given time in any given place for a vast number of local searches. You've got an incredible opportunity because google is the yellow pages of the twentieth century member. Maybe you can do you remember. I wonder if you got the blur. Opt out now. You can opt out for it now. We don't even get them anymore where i am. They don't deliver them at all. They used to be massive. You get the yellow pages the app and you'd get the white pages as well right and My dad always yell like go. Grab the book. god cages. and courtney. Hello chad Feel free to say. Hi if you're First time viewer. On on facebook periscope or youtube. Yes so you'll back in the day that's where it companies like triple. A painting came from because they were alphabetized so aaa painting would be the first So yes courtney is making.

twentieth century youtube yvonne stacy today Google facebook god cages First time chad about forty six percent Dan delco vantage metairie lincoln one courtney first google One seventy two periscope
Diversity And Inclusion In Digital Marketing

Agency Ahead by Traject

04:51 min | Last month

Diversity And Inclusion In Digital Marketing

"Okay. Welcome back to the agency ahead. Podcast by trajectory your scared sussman the head. Mark nieto trajectory. I am really excited. We are talking about one of the major topics that that is an ongoing issue in our industry. Which is diversity inclusion like for people who are getting into our industry marketing advertising as well as getting a seat at the executive table. I am joined by two brilliant women Rejoice a jock. who who is the global. Seo account manager at neo media world and will amina davis who is a search engine optimization specialists at reload digital where she just started and both of them are co founders of be digital which is a social platform to really just continue to have this conversation around diversity and inclusion and helping people of color and anyone who is kind of on the outside in how they can get involved with our industry feel safe improve the conversations improve you know just the production and what people are doing. Thank you ladies so much for joining me today. Thank you for having us. I think he this is cool. So this is one of the few interviews that i'm doing with two different guests. But you ladies have a chemistry i wanna know about digital. Tell me kind of what it is. Where did it come from. What are your goals with with your organization the movement. So we've been keiser. We basically i think we me with amina went to the women in tech. Seo conference and we do love that know this problem for women s year in general. But then when we were there. We like to seen as blackie d. You saw that is whether you're the president of the room to an agency michaels. Our there's no law black people here or black women and then i think we're just sitting on just. We should have something. That is promoting black. Pete who are all. I'm full black people to talk about an marketing advertising in general and thus be digital was a both of so we didn't wanna make exclusive. She just wanted to branch out to many different Channels within digital marketing and then we kind of decided what we call the scheme. I think it took us a day so this is what we want. This is how it and then we decided let's create campos. Let's create all of these things and known and i. I don't think we had a concrete crime. I think we like. We just wanna paste haven day information but it picks up so quickly and i remember we'd like we'd the quarterback. Now let's go and we just like we're gonna be we're going to. We're gonna do it and we kind of just us how this was really full. It was just t black gals who just once he goes. A space will other black people to be educated. Inspired and showcase telling shelf mocked into this amazing thing that is now part of this divesting inclusion compensation. That is awesome you know. What are you guys doing. So what how. Are you having these conversations. Where are you having these conversations. And and what are you doing with this momentum so having these conversations across all platforms Jay said let we started. We had no idea we just knew. We had a message and use voices. We had no idea when reach so. We just steidl like instagram Instagram feeds is on twitter and then asking trump house and then Can have this wet platform so all our platforms have been with him every time of presented a new place. When i yes let us spread this message nutshell. We're trying to do. let us know. Let people know that we want to create the space for black people. We once leitner. There's tuesday to help you grow that. You know people like you exist. They are bad. Because that's very important for us. I think is very lucky. I get to say that. I get to grow alongside digital because everything doing i'm still there. I literally started when i start to be digital About four months. So i was very new so just need says. I didn't have anywhere else to go to lender by s year. I didn't know anybody else who acts so. I want people who just let me to have that. I want them to have confidence by the new job. When you're moving even To the clubhouse on house again new jobs so i feel like i'm greg just alongside the digital said kind of like the first hand experience in space to we're trying to de

Mark Nieto Amina Davis Sussman Amina Keiser Blackie SEO Michaels Pete Leitner JAY Twitter Greg
How to market yourself in a changed digital world with Valentina Borbone

Elevate: The Official Podcast of Elite Agent Magazine

04:56 min | Last month

How to market yourself in a changed digital world with Valentina Borbone

"Welcome to another episode of the elevate. Podcast we delve into some of the most interesting minds in business in real estate for the very best tips and strategies implemented. Elevate your business. I'm samantha mclean editor of late agent and host today show long before any consumer picks up the find the actively researching online shortlisting the right person for the job. My guest on. Today's show is an expert at making sure that agents do make the shortlist valentin -able by an easy digital marketing educator and c. e. o. of the bantu group she's also an advisor to the international social media association. And would be familiar to many of you as a coach at digital live. So valentine welcome to the show alarm thank you. I'm delighted to be here. Finally as we were just talking a minute ago it was about a year and a half that you were speaking at Twenty which got cancelled because of the pandemic so. I'm super excited to have you join today. And i'm hoping that this episode might be a bit of a masterclass in social media. Because that's exactly what you do and it's such a hot topic right now. yeah well. It's definitely bain evolving and. I don't think anyone has been left unscathed in the last couple of months after what happened. We faithful and aluminium. So i'm really looking forward to maybe reigniting some of the things that i have talked about in the past and we'll take giving people some new tapes that they might be able to employ. They haven't thought of now. But i'm so happy that we got some of Prop twenty out there. The law greats fake is knows a lot of preparation that went into one event. Like that until only really get victoria in adelaide done before everyone else unfortunately got canned. I'm it was a real shame. And i hope everyone has actually digested some of that content in its digital form. Go out online. Yeah absolutely and i think a lot of paper would actually naive from that as well because in our area i did put all the sessions up online and before we get into today just in case. People aren't familiar with you in the work that you deal. They have been under a rock and haven't been digital live or any of those things. Can you just start a little bit with who you work with the help and how you help them. I have eighty marketing. Mind tie career and that's agency side marketing. And i was very fortunate that i was one of the digital leads for admiral. Which is our advertising citation. So the last ten years. I write they three months. The ticket greg polls and toll shit by evening classes. Dye cloth changed by the time. I'd written the content and ice to take about a thousand people a year including in-house training. And what that led me to his teaching for. Rei teaching lots of different real estate groups. And that will take me anywhere from stabia ray. Len lice stockland mirvac three to all of our residential and commercial real estate agencies. Mcgraw ri- watt bill property And everyone in between non-organic rattled them off. But i started to work in real estate miceli because i was educating siles paypal in how to sell digital solutions and that tending to let's take the agents halliday's digital solutions works that they can understand what some of the best opportunities Still run training programs in house with someone like lane. Lice of the becca covered the face to face national ride. Shy got cancelled. Tweet is in studio with a program. That's now launched. Globally means that people are still investing in their ongoing training and learning. And what we need to remember. Is it changes really quickly and without notice. And if the media bargaining card didn't heartfully get everyone on the same page with that in the last couple of weeks. Last month than i will learn after that i know right. So let's talk about that for a moment because we were banned in amongst a whole lot of other people in real estate i mean even the portals couldn't escape so real estate dot com the you demand dot com that a you for us. Facebook was down the list of our traffic sources but it did upset me that people couldn't share their good news or malate when someone gets a new job or when someone gets an award they couldn't share any that they couldn't share their properties on social media which was a bit of a big deal. So what was your experience when facebook banned the news basically because you would have had a lot of clients who were affected ideas and there's a few things that come with that firstly it was indiscriminate. It wasn't just use science. We all saw that the hillsides whether the government related or not. They absolutely went down but a mustard factory was taken down. One of construction clients was taken down. It's a win. A rhyme or reason to who was peaked on an really came down to that was a bit of a powerplay. Dying on zuckerberg wanted us. I really you wanna play. This guy will guess what bengals the button you don. Hey let's play the right game. Sorry it did come down to. What was the definition of media within facebook and also what category some people had picked their business stink to bay under

Samantha Mclean International Social Media Ass Valentin Len Lice Miceli Bain Adelaide Victoria Halliday Greg Paypal Facebook Zuckerberg Bengals DON
Think Outside-the-Box When Marketing Indie Books With Rinda Beach

Book Echoes

01:36 min | Last month

Think Outside-the-Box When Marketing Indie Books With Rinda Beach

"It's a really interesting strategy that you have that a lot of a lot of the authors kind of don't really think much about this is really hands on strategy set of very very Digital facing a lot of us said i accepted a lot of us are very digital facing digital marketing. But you've got this really interesting strategy with approaching people who are renting lake houses. That comes from a knowing that knowing that market really. Wow so a really really creative strategy. I think folks could maybe take inspiration from and try to to think outside the box with the idea for me anytime that i'm going to do an indie book and hybrid kind of. It's half of each but you have to have a market and you have to know that that there's an opportunity with neil. I knew the Itsel i knew i could. I could make my buddy back. Even though i paid too much for the illustrator. I paid way less last year and this year it was kind of in-between. But it's just knowing what's worth spending how much to put in your books because if you can't get the money back why are you doing business. I mean that's why business exist you're not gonna make a huge amount of money but but you can make

Neil
LinkedIn Lead Generation with Sonda Eunus

Solopreneur Success

08:59 min | Last month

LinkedIn Lead Generation with Sonda Eunus

"Let's talk a little bit about how you help your clients you know you. You've actually started out there. And you kind of made that transition from management solutions into marking sessions. Because obviously everyone listening to this podcast. If you're a business or you know you have to make money and blue. Is you have a hobby. Not of business. How did you begin. Changing from here. With management to helping with bringing in revenue. Because that's that's key you can influence revenue in a business. You're going to have a sound impact. So that transition happened for you so it was actually about you know finding a way to provide tangible intangible services right so instead of saying hey let me come in and consult with you and show you how to become more efficient and house. Make more money in the long run. It's more about. Hey you're gonna bring it on and you're gonna you know in one month and up with a brand new website and your social media's going to be up in your platforms they're going to be optimized in your group. My business account is optimized. You know and i mean we trust me just. We get started in one month but even when we sign on clients we tell them. Hey you gotta give us at least three months for you to really start. Seeing all of these efforts picking up right and that's just digital marketing. Just how it works because we can sell you the world but it's not. I'm dependent on us. You know what i mean would search engine optimization for example we can be doing everything we can for the package that we sold you but if somebody if your competitor is spending five or ten times more on odds van for those same keywords than they already have an advantage but again but that's where everything kind of comes together as a package and that's where you really want to figure out okay. Let's say you wanna do the online presence package. We will get you through this journey where you're going to end up with an amazing website that converts you're going to end up with great social media platform ages with followers were hosting for you every single day. Wise the day right. It's relevant content branded content. It speaks with your audience. We are hosting in groups for engaging feeble. you know we're creating back links for were zooming search engine optimization both on the website as well as off the website ongoing words doing online review management. So you're seeing that you're getting more reviews. More five star reviews. You're getting feedback. i'm you're seeing. Your email is the rowing. You're seeing that your cost per click for your ads is going down and now you're getting more results from the same ad budget or even lower than what you had right so when you're able to show them those tangible results then that's really the best way that you can then sell services and because you already have these people that are telling about youths through their friends and their colleagues right and i'm lucky enough to be in a community where our small business community is very very involved and everyone knows each other really really well. I'm so it's kind of like you. Start picking up speed then it snowballs right because it's all about word of mouth and that's really what i preach Yes we're marketing agency. And yes. we focus on digital marketing but networking is my big thing. Because it's all about connections right whether those connections are live connections or whether those connections that you're forming on link then ride or on facebook or on the digital World as well so it's really just all about connections that yeah that's kind of how we were able to start know seeing a lot more success by able to show those angelo results and people were like okay. I see what these guys got from you. So how do i get in you. Know right and ukraine talk about a few different approaches. You search engine optimization. Which as you mentioned you expect overnight success story i mean you can make tangible differences quickly it seo but it is a marathon not a sprint and matter of a snowball effect in the more you work. As more success you'll see in cambridge You're gonna invest more. You might get a faster response if you do it. Well and i can take some testing before you get there. It's just nature of the game it to any kind of advertising. that's test when it comes to advertising. You tested those at work you you you try something else and shot you. You have data experience but made the promise to getting kind of dig into your brain a little bit of. How are you getting your clients. These days because i understand you're doing a lot of that to lengthen and a lot of people saying i would love to learn how to use link and tap into that huge resource of business professionals. How do i get started in their opener. On question absolutely i will go into lengthen like to say that at this point we are not doing lengthened generation For ourselves just because the referrals are coming in so quickly that i am just working on keeping up with the referral. So i'm not a place. That is an amazing place to be Ring thin is definitely a huge wade sues. Dr generating leads. It does take a little bit of time. But especially when you're just starting out It's an incredibly affordable and effective way to get leads on something before you heard. Yes out you know i love. Is you said there about referrals because you you talked about. Making connections and connections you real word their relationships because you're not going to get a referral from somebody you haven't built that no like entrust actor was so clearly you're doing the once you make connections. There's a little bit more than say he. I have five thousand connects linked. Then nobody cares. I have five thousand people. I'm actually communicating with you like me. They responded engage. That's a whole different ballgame. And so i just want to make that assessment there because if you're getting all referrals that's it shows the power of getting started and then making that transition so he's pointed out before we dive into lengthened side of things. I think for here what you wish you had in front of you to get you down to past. Before he hit the fully referred type business. You have now. Yeah and you know what we did with lincoln. As far as lead generation we were before covid using a lot or selling event vendor booths as well as event sponsorships. So as i mentioned we are in event marketing company and a well marketing agency that specializes in event marketing at this point so we hosted over fifty different types of events and twenty nineteen and a lot of those were exposed with different types of vendor booths and sponsors and so that was something where we constantly needed new people and we were constantly doing lead generation. Rival lengthened was amazing for that. And i actually developed training that i was teaching team on how to do this on my so basically it all starts with. Let's say you are brand new. Let's say you don't even have a lincoln account get right used by setting it up right you start by putting in as much information as you possibly can make sure that your bio looks good. Make sure that your bio highlights your skills your experience as well as your passions right if you don't have much experience but a lot of the people that are on my team are very young you know i have a great relationship with our local college and so i get a lot of insurance and then after three months i hired them right by i get them and they do not have a lot of experiences. We work on writing their byles together. It's really about while okay. Maybe you don't have much to talk about yet. But what are you passionate about. Would you truly enjoy doing right. Would you see yourself during so things like really matter as well because at the end of the day you want to tell people who you are as a person not necessarily just list your resume. That's not what the really wanna see right. And then of course in your experience yes you will put whatever positions mad and yes the more experience you have the better ride but at the same time it's still about personality still about is kind of like a cover letter right when you're applying for a job a lot of employers myself included. I care more about the cover letter. Then the resume itself because it's not as much about the experience that you have as it is about the attitude that you have and the mindset that you have and from. You went hiring if i can see that you have a good attitude and that i can train you than i don't care. It could never work in this industry or gun. What i'm hiring to you. Because i can sell that you will be able to do it with the right training. So that's kind of how you want to set up your length and you want to bring that out there. You want to be warm and genuine. Be yourself and then of course you also want to have a very professional. Had sean right. If it's not a professional headshot please get one or at least say a very clean image of yourself. You know. Just right about here right. Like short was shoulders above. Do not good something where you know. You're holding your baby or something like that. It's just it's not the platform you know what i mean. There's i'm gonna play. This is something where people are coming to see you as a professional. So you want to eat

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How To Successfully Take Your Practice Online and Generate Loyal Clients with Peggy Bown

Healthcare Business Secrets

05:25 min | Last month

How To Successfully Take Your Practice Online and Generate Loyal Clients with Peggy Bown

"Welcome to the healthcare business. Secrets show we interview industry leaders and break down exactly how they dominating the markets so you can learn from the best and how to double your revenue w impact and w off in today's episode. We've got peggy brown. Picky brown is a dentist specializing in olympics. End smile design now. She's graduated from dalhousie dental school in two thousand one and started working with a partner in a group practice and in their practice she realized that her vision folks on designing smiles as the decided to creator unclogging that he also lectures digital workflow digital small design and marketing. The social media. Welcome to the sharpie. Thank you thank you james. Nice three here. Yeah so the reason i got on the show was because i wanted to really talk and dive into digital marketing dental practices and i think that not a lot of people are talking about this enough. We've got a lot of sort of old school practice development gurus out there who are who are teaching things that just maybe be going to work the same way going forward especially with the pandemic crisis at the moment and how we connect that clients build communities things like that. And so what i want you to do is just a bit of a rundown on your background. And how you've got to where you are to give some context. Yes i know it does. I'm gonna tell you does get mistaken for brown but there is no are my last name so no worries all the time. It's totally fine. But you know. I grew up in a little rural community the most easterly province of canada in disneyland and i moved to new brunswick want to become a dentist my whole life but i wanted to become a dentist not for the reasons you would think all want a good job and i wanted to become a dentist because i wanted to change public perceptions. Were making impact make people feel like i was made feel which was loud. This is a cool place to be. So i knew there was some potential for that and then of course i loved art and everything so i thought it could be a little artistic. That's gotten small designed by the way but you know. I really wanted to do something. Different always wanted that. When i graduated from housi- in two thousand one's of doing this almost twenty years. I went to practice like most dentists. Do and we just. I just did the day in day of dentistry. I did a lot of photography. I love that. But i really was a general dentist like most of us will graduate and we just have to learn and i guess you know ten or twelve years into my career. I have kids and all that. But then i was starting to really see and take other courses advanced courses in you know more complex cases and and and things like that and it led me to eventually in two thousand fifteen opening a brand new state of the art practice which was very forward very digital very modern and almost spa lake holiday spa. But it's very it's a different experience when you come here from the moment you walk into the your senses things you'll smell see or not smell. Dentistry doesn't smell very good. Most clinics don't but we make sure that we created like a really amazing experience and it's different so we do have a lot of patients will say. I'm never been in a dental honey like this before or i've never had anyone explained that have invested in a lot of technology and things like that that will allow me to wow the patients from the gecko. So they're very first visited the word. Wow comes out of their mouth many times now. most. I don't know again. I am biased. Because i don't get to go to a clinic or be that patient but generally a lot of patients they know they have to see the dentist. They get in there. It's the same thing they've always done. They've always and they expected and they don't expect anything greater. But i like to. It's an element of delay. Or surprise. And i really do focus on sensory experience but also just that caring and showing them that we care about the modern and what's really available in the world right now and giving them the best. Open that clinic odds in five years in may that we open that and you know. I knew that people needed to know who i was. No one knew. I was dentist in general practice. So what got me into marketing. Specifically i know not only was opening my own. Sonic i needed to let everybody know who. I was what that was about so i began with facebook. Like you would in an instagram. Shortly after i did so well with instagram than i was lecturing about better within like a year and a half because none of my colleagues partisan really big groups of dentists across canada than us especially and everybody was like. How are you doing that. Why are you know why are you doing that. So we started that way. My interest in it just is fair. I'm very passionate about sharing that. Dentistry is good and dentistry can be better but also i just love the element of being creative. So i have. That reigns works with me and guess what it also helped me grow and explode my business. Oh it's just been incredible seeing the change in five years. I can't imagine if i had done it but the drive was to make sure that people knew who i was because i was just another dentist in a general practice so just came out of okay. I just opened this clinic. Nobody knows how. I'm here. So i didn't even put my number in the telephone book. I was so over that i felt that that was not a very good way to show people who i was so i went on and did a lot of other platforms have youtube channel as well about dentistry link. Dan facebook instagram and Yes someday maybe i'll have a podcast. You never know

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How the Black Barbershops Influence Consumers

The Small Business Radio Show

04:27 min | Last month

How the Black Barbershops Influence Consumers

"Today have been doing for almost a year now recording from my home to yours during the pandemic well the grooming and barbara ship industry definitely changed during covid nineteen. What does the future black small business owners in this area here to help is we'll shell. Who's the ceo and founder of willpower integrated marketing for twenty years. Wbz is an agency that serves global salon styles and barbara marketing agency offering a full range of traditional and digital marketing services. To multicultural mass in the beauty and grooming industry will welcome to the show. Thank you for having me so tell me yeah. Appreciate your being here. Tell me how. You've been faring during the pandemic which now i can't believe it's only been eleven months. Well yeah i've been fair pretty okay. We'll when it first when everything first happened the shutdown around march of last year. What happened with me is because the lifeblood of my company include a network of one hundred thousand barbara shopping for salons nationwide that although shutdown all so. That was a nice letter my business. So i had to start to figure out solutions for my clients and solutions to help the barber shops and the owners and the style is to figure out how to triage their business day. Profitable during the pandemic and don't become consumed by so much so tell us first of all about the institutional black farmers ship because for a lot of folks like me of never been to one. But i've only seen them in. Tv's or movies. Tell us about that in the barber shops. You know thinking about it this way in the shop your stylist your barber can get more out of you and fifteen minutes years you know. So why is that. Well we'll why is. Because i'm sitting in a chair and someone's putting their fingers through my hair. Why is that. What's the psychology behind that it. Kinda like You let your hair down. Your guard dow figuratively and literally. Once you sit in that chair because they they know how to comb through the obstacle in the in the hardships. They know how to rush out the anxiety when they stiff. So it's kind of like that you know. They're like the gatekeeper they bill. They're like a trusted environment that you walk into and you get this experience what happened. We're coveted because the waiting area. You can't hire like it wasn't not as many people there you you. It's hard to rearrange. You can rearrange the chair that you can't rearrange the theory that you get there but i think that would happen now is the emotional bond is even stronger and the serb that you give them is even better because you can focus one on one but them more than ever before. It's interesting because i almost think it's like friday and like someone standing behind you. You can talk about your problems. You don't have to really look at them but tell us just about the institution of the black barbershops. Because i've seen him so much on tv. It seems to be a social point of the community and has that been taken away now. You know what. I don't think it's been taken away. I think it's been in hand because remember now that kogas happing. We not only have the physical lockdown but we have the mental emotional lockdown in the shocks have already always provided that like safe space for the black. It's like the barbara soccer salon is like they ecosystem that main the black community flourish. If that's what it's like it's like the ecosystem that makes the black community flourished. It's like there. The original black twitter. You know celebrate. Celebrate your triumphs. When you come in you know you bring your children their your children into bringing their children there. And it's one of those places like a blueprint for how america should be. You may not agree on every conversation but no one's ever going to tell you that you don't belong here

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The Evolution of SEO with Rand Fishkin of Sparktoro

Voices of Search by Searchmetrics

01:20 min | Last month

The Evolution of SEO with Rand Fishkin of Sparktoro

"Curious to hear some of the beginnings where you started out in mas and when you look back and reflect where seo is today what are some of the biggest change is that you've seen in. How search marketing is interpreted as a digital marketing channel. I think seo's mantra for the first ten fifteen years that i was in it was basically rodney dangerfield. I don't get respect. I don't get no respect. Go on and today. That is nearly one eighty right. Every major publisher every major corporation every major website invest heavily in deeply in seo seo professionals on their team they contract and consult with seo agencies search engine optimization has become a standard part of marketing. In fact. I think you could argue. It's probably the top five marketing practices today. That was really never the case. While i was starting or even running mas i think it was maybe true my last couple of years of the company as an individual contributor. But it's a massive seachange from what it was and i'm sure many of your listeners. Right have been in the field for five ten plus years right so they remember those times when seo was fighting for even a tiny scrap of respect her budget and now it gets a

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What are  the key factors in executing the digital marketing for tourism and hospitality

The Social Hotelier

04:43 min | 2 months ago

What are the key factors in executing the digital marketing for tourism and hospitality

"For the last two episodes we have had a very vivid discussion about though wise. And what and today. of course it's going to be a little fun. Talk about the how part. I am with my guest on his head of eat. Tourism research at the university of eastern finland. So welcome you come again. High gripe to be here. This is the last episode. And i'm i'm really excited to get the opportunity to discuss these things about digital marketing with you again. It's it's been great so far. I'm really looking forward all of this episode. Well it's been a great learning experience for me. Also we are sort of. All of us are students because things are changing. If it's minute by minute but so quickly that we have to be able to be nimble and reactive on. What's happening around us. And i think that's where this how part of our feet series comes into the question so let's stocked with them. The point maybe the digital marketing tourism start from motto. Sora help us understand what are the first steps to consider. And and i think this episode bills quite nicely on top of the previous two episodes so we gone through how how the company mission the strategy actually should drive digital marketing. So all the decisions that you do in digital marketing should be. You should be able to connect them with your strategy and your mission and what you're doing bought it to say that it's also possible to do great business without that much thinking abou- strategies and missions. And if you are just able to provide a great customer experience and you are really good at sales and marketing you have all the possibilities to do fantastic basis and and being being able to be a successful With being really good at understanding your business model. But i think everything starts with the customer. So if you don't understand your customer and if you don't have this custom perspective on your own business Then it's it's getting really difficult to be to be successful. Doodoo business that that succeeds and think many times that that is a major issue with with businesses that they are so focused on what they have and how they can sail that while they have instead of looking at customers and understanding the customers one than what the customers need in. How else can be resold or hail wave. What will the company has a not just what we have at this moment but also thinking outside the box and looking at different ways to better serve the needs of of of a customer not alone and not relying just on what we have but also looking for new partnerships and new kind of marketing channels and and all different kinds of options. If you have this customer perspective on your business in are able to put yourself in in customers shoes. I think that's. That's the first. I've where wherever everything about marketing should should be built upon when when we are starting to think the channels and the messages and everything being able to put yourself in in the customer's shoes is fantastic skill to have and also is it so the two should be very specific about to your audiences and who you are. Who are you. Why are you servicing. I have noticed that people tend to get limit wide. They want to go all over the place rather than kind of laser focused on this. And then as you mentioned that the solving the problem i always is only interested in that. Solve the problem that they have not about your product right now so people are typically not interested about companies. People are interested in themselves and watson there for mia and businesses have to figure this out. That's how they tolkien communicate with customers. In last episode we talked about focusing on the benefits that the customer receives instead of the attributes of all we are a whole that will be our restaurant or or who we are as as a destination

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Guest Teacher Benjamin Schneider on How to build and scale a digital marketing agency only with remote workers

The $100 MBA Show

08:52 min | 2 months ago

Guest Teacher Benjamin Schneider on How to build and scale a digital marketing agency only with remote workers

"A marketing agency is one of the best ways to build wealth. Why because a lot of people don't understand it's easy to scale of course it's hard to scale if you're doing the work but the point here is that you don't do all the work you hire other people. Great talent designers developers hardworking people that you can get them to do certain tasks work on the projects that you get hired to do an reap the benefits now. Ben's going to break down. Show you who to look for the mistakes people make but i'll be back at the end of the episode to tie things up and share my takeaways but for now take it away. Ben guys welcome is bench neither. I'm an entrepreneur from germany. And i own several businesses and one of the business i do is having an online marketing agency. So that's what we're going to talk about today. My topic is how to build and scale a digital marketing agency. Only with the remote workers. I've been working with remote workers for around eight years and i'm the owner of chop mafia dot com remote work platform. So you can go in hire remote work beer and that came from my digital marketing agency because our online marketing guy. So i have my own ecommerce store and out of that ecommerce store people were asking me. Hey ben how are you doing this. Can you help me with that. And all that kind of stuff and out of this. I created or found my digital marketing agency so our facebook ads did more than two million dollars for clients in zales with facebook ads but the problem was by selling companies. These facebook ads. They do not only need the facebook ads. they also do need landing pages. They need google ads. they need. We deals for youtube. They need graphics for youtube or graphics for ats graphics for the website. All that kind of stuff. So i was realizing. Hey if you're selling facebook ads. It's a good business. But companies need more. They need a full service solution and they want to have a full service solution because they do not want to have usa facebook guy and another one for google ads and another one to grade sales funnels. They want to have one agency one person to talk about their marketing stuff and outsourced that so by realizing that was thinking about. Hey how can. I build an agency like that. Because i'm only a one man show in the half other businesses to manage. And i'm quite good at facebook ads but i have no idea about google ads or some other stuff like billing websites or developing some stuff stuff like that so i need people for this. Hiring people from my country from germany is quite expensive so if you would hire a designer for example that custody around three thousand dollars a month so basically. It's an euros but yeah three thousand dollars a month. That's quite the same so this was too expensive for me okay. That was just not possible. So i needed to have another solution and then i came on the idea. The possibility to hire people from the overseas from the philippines pakistan india countries. Like that. why. Because these people were a lot of more cheaper than the german guys. So i was starting with that was trying that and some positive experiences some negative experiences but in general it was good in general it was working so i need to find myself a way to find people who are fitting into my company and were having a very high quality and this was the key to build and scale might digital marketing agency. Because as i mentioned i wouldn't have been able to hire three four five german guys. That would be just too expensive. But i was able to hire some people from the overseas so i started with hiring a designer and i would recommend you guys this. Start with hiring a designer. Why because definitely there's no company in two thousand and twenty one who do not need a designer in their company because you have so much posibilities to spread content out there and that's why you definitely need to have a designer but the other advantages that designer does not need to have any log in credentials or access to any sensitive data or something like this you can just give them a few pictures and title or anything like that and tell him hey. Police creamier facebook ads. Spanner out of that. And in addition to that you see the result immediately with a developer. If you're another developer guy you have no idea if this wella per is good if this is fast or anything like that but the with a designer you see it easily you see easily on. The result of this design is good or not that he take around one day for this or one hour as fast or not so. It's very very easy to start with with a designer as a remote worker indefinitely you need to have one in your company. I just proudly recommend that so our starting also they designer and this man helps me to improve my facebook ads because we have awesome designs. But before i did all designs and all the banners and all that stuff by myself. And i'm definitely guys not a designed so you can imagine how tremendously the quality was improving by that guy so realizing hey this was working with the design guy. I get one step ahead. I hired someone for google ads. I hired someone for wordpress websites and stuff like that. So i was not only able to provide high quality to my clients with that remote working guys. Some accompany hours able to widen my portfolio. So i wasn't the for the branding out there. I was still the facebook. At sky in the facebook ads marketing like a guru and sold my book an amazon bestseller and stuff like that but then the back end i was able to sell them not only facebook ads but google ads and landing paycheck and a new website and email marketing. And all that stuff as well. Because i have a team right now and this is very easy scalable because if you're found a way and we come to data and a few seconds if you have found a way how to hire good people and not being scammed by people and really knowing that this people half good and high quality output you could easily repeat that hiring process and scale your business with that. As i mentioned. I've created more than ten million dollars ten million years in sales for my clients. This was only possible with having team. So how did you do that. You got on dot com on my platform if you would like to check this out. Fourteen days for free and create a shop post. We have only. Id verified user skies this very very important also. Go hiring on another platform. Feel free to do that but definitely do only hire people who are ide- very fight

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Sudakshina Bhattacharjee, content marketer, on expanding your career options

Journalism.co.uk podcast

07:00 min | 2 months ago

Sudakshina Bhattacharjee, content marketer, on expanding your career options

"Welcomed journalism. Dakota uk podcast. What's the working situation like for you at the moment. Thank you jacob. Gatty here so i'm constantly. I'm a content marketer and i been self employed since september of last year and working from home working with a couple of kinds b. to b. kinds made in the. It effect and engineering metro effect is at the moment someday of technical writing for these companies. And it's been interesting very busy. Busy is the optimum word like at the moment how is how is work been throughout covert. What has been all right actually for me personally. I was working till may In a content marketer inviting and then made furloughed as of may until august and then made redundant september. But then i thought no this was. I saw way. The market's governing projects of more available as opposed to long-term jobs contracts and we will working from home. We have been in and out of lockdown for so long. So it's been like okay now. I can get used to working from home. I don't mind it at half. I'm not too fast. For having extent job. I could brave it. Go south employed start my own business and taking that i had some times already contacts in the industry. Anyway who happy to hire me. Which helped they took. I spread the word on link chain. They're like yeah he had stupid. Let's get on been busy since he hasn't stopped. It'd be more busy than i have. Been awhile loss. Roster lots for us to dig in as we continue this conversation about the ever diversifying skill set of digital journalists and and and general digital writers Let's let's be honest. You're kind of an interesting example here. Qena you're qualified. Journalists turned commercial right of some eighteen years. Tell me what. Why did you make that decision to switch say. Didn't come obvious to me. It didn't come easy and not to come quickly either. So i wanted to be a journalist. I wanted to work with the papers and the tv actually When i graduate. 'cause i graduated new media media to specifically digital journalist And i was very to go in in the mainstream media but but my university professors they were all. They warned us all that. The industry's changing jobs in mainstream media. Aunt that freely available at even if they are the conditions aren't that great And probably not even permanent or in a long term situation and digital in the meantime the internet is exploding expanding and we were a skills are writing skills are being hired to work for websites and blogs and things like seo was a new thing that was coming the kospi suspect in two thousand five indeed. When i graduated. Then i i'll just did. Beggar picked up day jobs. I was councilman. No connections i worked in a bank for a while and things in the meantime freelancing decide biting for certain websites writing articles here there not really picking up on anything food time. John nissim. ben. I'd want to do something with this. Become really passionate about meeting loved writing at the infrastructure teaching. I taught journalism and catholic colleges for seven years. Most of my students have not gone into a wet can mainstream media but indicated that more technical side of things brave and some of them have gone on to become content marketers and following my footsteps instead of nineteen four immediate for the public at nah. You're basically writing for businesses than that specific target audiences but you do have your similar skill. Set amvest dotted doing that. Foam night twenty thirteen. I went into content marketing full time. Because i saw that perks pay was good a and i get to use my skill set to do what i wanted to do. And i and also create a nice things that blogs and videos in podcasts and things do all those things but it's just a commercial twist does not for the public interest Okay so let's what i really want you to do for me. Qena is blow open. This term content marketing and really demystify. Where where where. Where can we stop. Search content marketing recent phenomenon. It's recent it's a discipline and it's branched out from digital. Marketing is similar to news making in lot of ways. It's just that the purpose is different so in news when we constructing both construct so under constructing creating a piece of content or creating a piece of news we are constructing something we ought telling a story and we are trying to sell this story to people the away deferred with news which find to tell a story to make people aware of some incident on something that's factual that's really happened. And it's in the public interest them to know what the news piece is about but in the piece of content. What we're doing is we are informing people and not just consult people at large but take your audience. But we're trying to tell the look you have a problem. His product or a solution. Seth is that can meet. That problem. solved that problem for you. And why did you try out. Why didn't you consider it. You know. I mean not forcing them to buy the product. We're not being fails the tool. We're just telling the consider the i'd sing problems. Pain points because marketing types paint points. And then they could. Oh this is interesting. Then they are hooked than they want to know more about it maybe be video. Maybe info graphic. Maybe another block post. You know maybe a white paper be people. Don't want to be advertised at. Don't wanna story they want to be. They want to be engaged. And when you do that you've engaged them. You got the interest when you've caught the interest you can then okay. You're not interested in. Why don't you consider talking to my colleagues in sales and they will then take you through and you pass it to the sales team you take on yourself. If you think that you can sell it it depends on the product rating service but The angle in content marketing is purely commercial. That's something that you've got to bury.

Qena Gatty John Nissim Dakota Jacob UK BEN Seth
This newspaper chain pivoted to digital subscriptions, and it's working

The Business of Content

09:51 min | 2 months ago

This newspaper chain pivoted to digital subscriptions, and it's working

"The last fifteen years not been kind to the local news industry with thousands of newspapers either reducing staff or closing down entirely but not all newspapers have been affected equally and some of the hardest hit chains were owned by hedge funds and private equity firms that had no actual interest in investing in journalism. Family owned newspaper. Seemed to have fared better. And that seems to be the case for form. Communications a chain of newspapers and other media outlets situated in the mid west a few years ago. The company's newspapers rolled out a digital subscription model and so far it seems to be performing above expectations. I recently interviewed stephanie. Shorter forums chief digital marketing officer about the gargantuan amount of work that went into this pivot and what strategies resulted in the most success before we jump into the view. I wanna talk about a recent article published on my newsletter. I went deep on the company called blocks group. It started out. As a cryptocurrency events company before launching a thriving podcast network that generates millions of dollars in revenue both founders walk me through how grew the business and their plans to build a crypto focus news organization. There's only one way to read analysis like this and it's by subscribing to my substance newsletter. Go to simon's dot sub stack dot com that simon owen stott sub stacked dot com or. Just google the word. Simon owens and newsletter. Okay onto my interview with stephanie. Hey stephanie thanks for joining us. Yeah thanks so much for having me simon. So you work for immediate chain called forum communications Tell me a little bit about that. Like where is it. What kind of media properties doesn't own. And how long has it been around cell phone. Communications is a family owned media company. We've been around since eighteen seventy eight Were actually located in the upper midwest. So we have properties in north dakota south dakota wisconsin and minnesota Our headquarters is in fargo. North dakota And we have twenty plus print and digital news brands all throughout the midwest as some broadcast and commercial print divisions as well and that's completely family owned as opposed to you know somebody's larger chains that are owned by private equity like this is like a longtime family owned newspaper oil. It's not just newspapers but mainly a newspaper chain. That's exactly right. It's a sixth generation family on media company. So it's been owned or operated by family all throughout its ownership so you were brought in as its first chief digital marketing officer correct like why did they build that role for you. Yeah that's correct so a while. Back a bunch of executives were sitting around a table and really talking about what the future of the company looked like and They knew that they needed to create a digital subscription model. But they weren't exactly sure where to begin and so brought in a consultant who used to work at the new york times and she came in and started to give some advice and she said well first off Where's your marketing department. And they all sort of looked around the room at each other and they said well we don't have one and she's like well that's step one so They followed her advice and they posted a role for chief digital marketing officer. And that's gonna wear my role came to be. And what was your background like you. Didn't you didn't work newspapers before. Did you know this was completely new for me. So i previously worked in the healthcare benefits space. But i was in marketing. Their i was. Vp of marketing for local healthcare benefits company and Really just took a leap of faith after meeting with the the people at the form. Communications office And really loved what i heard about what they wanted to do. And decided to really switch gears with my career and it was really great decision and and basically kind of you know the even though you weren't in media this was about like kind of product tising and and selling something directly to consumers so it's sort of like fit within. Still within your purview. Of of what you knew about right exactly so my previous role Prior to coming to form communications was all about selling a product to consumers and so This really isn't all that different. The the product has changed And what i really like about it. Is i find it a little bit more mission driven a little bit more purposeful and can really get behind the the why of what we're doing and Yeah that's always really appealed to me. Tell me about your first few months in the role. How did you get the lay of the land and begin building strategy for the expansion into the digital subscriptions so i would say the first few months was really like drinking out of a firehose as they say it was being thrown into a lot of new things that i didn't know a whole lot about And so i was really guided by. Just what i did know to be true. Which is everything about how to market something to consumers and the the biggest challenge there is we had previously been giving our content away for free online and now we were heading to this model where we weren't going to be doing that anymore. And so the biggest thing to figure out was how can you move from giving away your content for free to starting to ask people to pay for that content and we decided that the biggest the biggest strategy there is. We need to invest in content. And we need to invest in our products. And so that's what we did. And media's is kind of like a really weird industry that's not like a lot of other industries in the sense that like the people who are building the cord core product. Which is the editorial or kind of weirdly separated from the business side in different ways and they're all kinds of different ethics rules in different stuff like that like. Did you feel like you need to educated on like how media company works as opposed to like pure consumer products company. I did there. There was a little bit a friction at i. Just you know with some of the decisions that you have to make about for instance what you put behind the pay wall. No one when there's an extreme community safety story how do you handle that. From an ethical standpoint you want people to be able to access that kind of content and so a big part of the early days. My role was sitting down with people in the newsroom. Inter division and just understanding how they operate and what decisions they have to make and then how does the pay wall change any of that if if it does so. What are some of the major hurdles that a legacy newspaper chain has to consider that a like a brand new digital site. Like my the one that i run like doesn't have to think about like you had to figure out how to take these princip scrubbers in these legacy systems and and combine them with a paywall which is from a logistical standpoint. That's pretty difficult to do right. It is quite difficult in fact I would say the most challenging piece of all was just the technology component of everything so we had like you said legacy systems and then we needed to integrate that with all of these other systems that were newer so that the email platform the paywall platform obviously and so many other pieces and when we were grappling with all of that we actually secured help from another consultant. Who used to work at nasa. He's really bright. Guy really has a good hand on technology and he helped us draw out. This integration map. And he's drawing all these lines from one platform to another and it just looks like this giant messy web on a sheet of paper and he looks up at all of us and he says this is complicated and you know if the guy from nasa complicated it's complicated and so that was by far the most challenging part and it's never ending. I mean every time we had a new system integration and that's the part that really a keeps us up at night sometimes and did you have to overhaul the whole website or was there just like a way to just put some key. Take some kind of membership or subscription platform and just put it over the website. I wouldn't say we had to overhaul the website but we made the decision that we wanted to because again we were going from this state of giving away our content for free to suddenly asking people to pay for a product that we weren't previously asking them to pay for and so we wanted to make sure that we are improving that product and improving the discover ability of the content. That people wanted And so we decided to before even beginning to implement the paywall. Create a plan for redesigning all of our network of news sites that sort of step one and then from there. We felt good about launching that paywall on top of them and so prior to launching. I'm guessing that you were kind of projecting convey conversion rates like how. How quickly did you hope to acquire new digital subscribers to where it would make up a significant part of your business at least prior to launching. We really didn't know what exactly to expect. you know. we had talked to others in the space and they they had shared stories of pretty decent growth in the first few months but pretty low expectations overall. Just as you grapple with all the challenges of implementing a new model like this and so we just sort of set an arbitrary goal of ten thousand digital subscribers in the first year It wasn't really super scientific. We just felt like that seemed like a reasonable goal for our entire network of sites and then we wound up tripling that in the first year and so we who either really underestimated our goal or we really Did surprisingly well for what we set out to do. But i'm gonna hope it's the second one. Yeah so ten thousand subscribers across twenty different newspapers Seems like a reasonable goal. That you

Stephanie Simon Owen Stott Simon Owens Minnesota Our Headquarters Midwest Simon Fargo North Dakota South Dakota Wisconsin The New York Times Google Nasa GUY
Ranch vs. Blue Cheese

A Hot Dog Is a Sandwich

04:41 min | 2 months ago

Ranch vs. Blue Cheese

"I love blue cheese all everyday not even as a wing dipping sauce blue cheese dressing. I like blue cheese crumbles. I like it on a wedge salad on the side of you know. The stake have one time mistake and i made blue cheese pound butter. Wow what a wonderful yummy. Oh that does sound good bread. Yeah i love blue cheese. And i think it's verse it on. I think people just have a weird aversion to mold. You think blue cheeses versatile. I think it so versatile foods that i didn't necessarily well you kind of just named like wings salad and then stake but stake when really blue cheese. Would you blue cheese dressing on a stake. Blue cheese dressing rate is like the arguing. She's dipping sauce. We like dipping sauce dressing all blue cheese in general. I brought a list of blue cheeses. That i like. Well no but. I mean a lot of people like as a kid. I didn't know that blue cheese was a standalone cheese. Only had it in dressing for in. I'd only had like bad dressing. I think bad blue cheese dressing is much worse than what is bad. Blue cheese dressing wishbone. We're never getting wishbone. Wishbone wishbone boise. Addressing. there is no blue cheese in there. It's like a little bit of mold powder and then all parents love wishboned. Blue cheese dressing. That's why we grew up with it. He's like. America does corn syrup and chemicals america america french dressing. Wow i have nothing. I'd love wishbone. I love the shape of their bottles. Correct i think. Ken steakhouse highfalutin. That's the zinc legit jesse of all time. I can't bring myself to buy like fancy salad dressings. Because i'm either buying like a valley or like a wishbone equivalent or making my own spending. No seven forty. Nine for paul newman. Do you like making your own ranch. Yes is it as good as a bottled ranch. It's not as good as this. We we need to offer up a correction here for a previous episode. I don't even know what the heck we were talking about. We mentioned how good cisco ranches and we brought it specifically outback. Yeah mansion house. Oh no but i mean to me. That's a testament of. I love taking foods that are like really good prefab like stove. Top stuffing right like making my own homemade version of top stuffing and trying to make it taste exactly like that. And i love doing that like cisco ranch. But those don't no one's talking about cisco is the gigantic food distribution company that delivers like ten gallon drums What's the one cattlemen's cattlemans barbecue sauce. Brands that only exists that go through cisco and sell in ten gallon increments until like every crappy chain across. America uses the same barbecue sauce cisco small mom and pop restaurants long thoughts. Yeah they'll source of a lot of diners especially that have really big menus aren't so using very true. Isn't blue cheese dressing just ranch plus blue cheese okay. This comes to a very good point ranches. The mother sauce dressing is the variation on the mother. It's like you have holidays. Then you add shallots in tarragon and you get burn as you have ranch dressing. And the ad blue cheese crumbles in blue cheese dressing. Which is why. I think ranches superior s coffee rolling in his grave right now. The disrespect that you are giving towards his muscle. Tear down your french cooking idols. All right because the hidden valley corporation made so much more money so many more people in this coffee. You don't know that where your second. Though that i got a rifle actually hidden valley is worth a ton of money. They got top chef money. They sponsor entire seasons of top chef last chance kitchen which is also one of the most brilliant digital marketing devices last chance kitchen so top chef hidden valley would occasionally sponsor like a quickfire challenge on top chef. Literally be like yeah. Oh there's and they can get all wacky with it. Like reynolds wrap sponsored one one year and literally had to only cook using reynolds wrap as like equipment so people were like fashioning saute pans that have just reynolds wrap. Oh that's so fits on the up and they go on the show on top chef. Can i go yeah. I don't think i would win. But i would. Just a lot of people are like top chef. And i was like literally like the one of the first challenges. There is called a pre where it's like you have to perfectly breakdown or trust chickens. Yes technical stuff. That i have no idea i feel like i could go on. Chopped cut their kitchen. All the garbage food network shows. Top chef is an entirely different level. That i could not happen. Yeah yeah yeah.

Cisco America Ken Steakhouse Paul Newman Boise Jesse Reynolds Brands
The Simple Secret to Living a Life of Adventure by Jennifer of SimplyFiercely on Courage

Optimal Living Daily

04:44 min | 2 months ago

The Simple Secret to Living a Life of Adventure by Jennifer of SimplyFiercely on Courage

"The simple secret to living a life of adventure by jennifer of simply fiercely dot com this month marks six month blogging anniversary and as a gift to us. Both i want wanna write about one of my favorite topics adventure because we all want more adventure. Our lives right after all adventures. What makes our blood pump are. Palm sweats our hearts race. Is what makes life worth living mr secret ingredient that little extra something that makes life amazing. The good news is there's a simple way to live a life of adventure if you want it. But i indulge me for a moment and let's talk about this blog six months six months sexually kinda hard to believe because in that short time this little blog has become a huge part of my life i work or at least think about blogging. Almost every day and most definitely changed the way. I think about myself marshy starring to consider myself as a writer albeit cautiously a term. I never thought i'd use to describe myself right up. There with minimalist. Blogging is bringing me a lot of joy. I love having a little part of the internet. That's all mine in passion project. Pour my heart into my love. Writing trying to capture the ideas that flutter around my mind like tiny butterflies sometimes with limited success and most of all i love having conversations with my readers about new ideas or hearing that my writing is actually helped or inspired someone. This seriously blows my mind. But here's the thing. My blog also scares the bejesus out of me every time. I pressed the ominous publish button on a new post. A little voice tells me my writing isn't original. I'm not sure i'm even making sense. And my personal favorite. Who am i to be giving advice to anyone. Then the voice continues a slightly hysterical tone. Why oh why kunia. Just keep your thoughts safe insecure inside your head. Now you're so exposed man. I feel utterly and completely terrified for a bit and then i put my big girl pants on and get over it from starting to notice a pattern about fear is not just blogging. I feel this way. Every time i step off a plane in a new country is always that split second when i wish i could teleport myself back home where everything is safe and familiar. I feel this way. Every time i start more quit a new job in either situation. There's always waves of doubts and the urge continue doing was comfortable even if i'm miserable rather than face the unknown and i definitely felt this way when i told my name husband. I loved him a week after we met when every inch of my brain was shouting. Keep your mouth shut in fact pretty much. Every awesome adventure in my life has been accompanied by soul crushing doubt ridden fear which lead to draw the only logical conclusion. Today's big secret in the point of this post. If you wanna live a life of adventure follow. your fear. speak was easier to stay silent. Go out when it's safe to stay home be vulnerable. Do the exact opposite of what your head is telling you to do and follow fear instead. Let it guide you off the beaten path. The one was clearly marked signs street. And instead down dimly lit alleys. Because you know that's where all the fun happens now to be clear. Life with fear isn't all roses following your fear doesn't guarantee success doesn't guarantee you won't get lost and in most definitely does not guarantee you won't get hurt in fact more often than not it leads you directly to those things. Fear likes to watch watching make awkward chitchat at parties roam the streets at two. Am looking for hotel and cry into your pillow with a broken heart. Fear doesn't guarantee that everything will work out but it does guarantee adventure my fault fear and quit a job. I hated and ended up in a new job. I heated even more blown away. I took an all expenses paid trip around europe. Learn pretty awesome at public speaking and sparked an interest in digital marketing. I follow fear. Got married to a man. I barely knew at twenty three and ended up divorced by thirty two but marriage prompted. Australia helped me to understand. True self man taught me a lot about what does and doesn't work in my relationships. I followed fear. Man hitchhiked with strangers traveled solo round. The world played with baby tigers. When i'm here telling my story with all my fingers and toes intact so you win some you. loose them. Present about winning or losing visit is about memories and skipped heartbeats laughter and tears purpose and passion. Adventure is waiting. If you're brave enough to follow it

Jennifer Europe Australia
Dissecting Webflow With Digital Marketing Specialist Lachlan Kirkwood

The Fractal Marketing Podcast - with Gerard Doyle

08:53 min | 2 months ago

Dissecting Webflow With Digital Marketing Specialist Lachlan Kirkwood

"So this episode armed joined by kirkwood luck is a digital marketing specialists based knee may in brisbane and much like may as background working across tech startups and digital agencies. He's responsible for utilizing the latest digital marketing strategies to enhance conversion outcomes. Luck also runs. Click truro platform to help digital marketers. Connect with jobs they love. I love the idea of that because there is much quake out there but it's not always loved doing so i love that idea lachlan. Welcome to the episode. Thank you very exotic jumping boom crite. Sorry laughlin has the company web flow. And we're gonna pull apart web flow from the outside from a market his point of view we look at what we love what we hate what we're curious about. We don't understand what we think to better and we're going to see if we can work basically web flow from the outside what marketing is doing it. Also a little bit about the that whole space about web design and non code and everything behind that and that movement so lachlan for those people playing along at high. Can you tell us a little bit about web. Fly before we dig into it. Yeah absolutely so. We're pretty ubiquitous right now in the tech industry. It's pretty much interrupting the whole no code. Move it on over the past couple of years and it really has been in the past twelve months that no codes taken. The wolves stolman essentially. What occurred is just tools that allow you to build products without having to actually see kurt itself. So it's almost like visual programming and this certainly being tools out there for years. Things like wordpress that it'd been able to do that full people but the tools a getting won't powerful these days or you can create user accounts and just like dynamic content across websites and being around for a very very long time. Actually it's been through many iterations. I think it was in two thousand and nine found. Start working on it. But the reason. I guess it's gotten so big is because the whole creator right now is booming especially throughout covert wherever almost starting to explore what it could be to build their own businesses and people without technical experience. More in pal emba build anything in the space of a couple of weeks and the other big reason is that the tackles better so you can scale things much better on no code these days much easier to design things with custody. Assess without even having to know how to write. Css and two boys strengths. That's what they specialize in the most. And the reason i chose web flows. Because i'm actually contracting for a company called bubble and they one of the other leaders in the no code base is actually one of our competitors is that i for years have worshipped his marketing strategy. I think what they're doing is absolutely fantastic. So i always take inspiration from one day doing and try to add a little fight onto it if bobble great so this space that i love when something like no code is invented because like you said it already existed my people already using. He said wordpress. Maybe they had weeks or squarespace. And you know he wasn't given a name and then marketers and advertising and branding type people were always brilliant at taking something and then it already existed to a certain degree and then creating a little definition around creating a movement was wet flow. Did you say they jumped onto the nike. Instead of position cells around that or would you think will instrumental of really pushing the whole non code movement hit by the found. That bubble actually didn't prefer or didn't like the cut because they thought it was like another blockchain kind of hardwood before using so they prefer visual program because that is descriptive. As to what it is way floor didn't coined the term. I think the community just started giving it that night because they wanted names for like who they would not software developers but there will so people who can build software so what you call them so they just started calling himself. No code is and where floor really saw about as an offer changes to kinda mold that identity within the industry and they started using that pretty commonly throughout debris raining. They'll using i know they have no code. Which is like yield conference the no code space which the first people to coin so yeah definitely been writing that way and trying to push that as much as they can now and even a problem. Now we're really starting to embrace the whole code movement and use that within content that we share. So let's let's get a little bit into that besides just heads completely around it so people who in one sense no code is in the fact that they they built a website on wakes card but actually the designer of code starts to feel to me like somebody who has an appreciation of code all the need for bespoke but doesn't actually code the base back end. Because when i look at web flood look at their interface. It's a bit more complex. It's not it's not week there is card. You can just go in there and you can adjust by the pixel you can change something from sixteen pixels. Seventeen pixels you can. Actually edit the actual definitions is not just drag and drop is that. Is that how carter defines themselves. It's it's more than just not cutting with no card. That's almost like a simple version. This is much more. It's a bit like being vegan. Not just about not eating animal products. It's about the movement of veganism. No code is basically the vegan so the coding world further point. Do they then shout about. I don't like vikings yes. Yes and yes absolutely on the avid note of myself. And the reason. I contract bob because i was using bubble for year and eventually ended up just out the founders and often producing more full them so i guess i fit quite nicely into the digital market out. My background in tech sought ups. I can read some strings of code. But i definitely can't write anything. Hdl's probably the furtherest. My knowledge goes to. But i certainly have an appreciation for it. I know how important it is and yet there is definitely staple learning cove to tools like web particularly bubble because bubble. You're actually writing logic. You just don't see the java script that you're writing it just visually for you. But it certainly does take quite a bit on the senate and the one of the reasons that i love web blow it so much and i'm happy to dive into the sun is just the amount of content created around education for even just like on boarding people to that product is phenomenal. I think that's one of the reasons why eighty so while you let's trump strains that so what i always do. My first love of marketing was seo. That's the first discipline i got gotten. So my depot position is eight sticker dominion and have a look and look at it and kind of guys. Sixty three thousand referring domains. Thirty five million back lanes but whatever that's worth but five hundred and ten thousand six hundred eighty seven organic monthly traffic. So i'm looking at. Nih risk worth one point six million dollars worth of sea traffic right so good start but to your point you know that half a million organic keywords. That comes from amazing content and that content that goes beyond sort of someone searching for no code web design till this is about understanding the pain points of a persona and giving first and then sort of building from matt can you. You've obviously looked more at the may what what do you feel like. They content strategy is for this particular persona so it wasn't a casa Previously in haas about the found is all web flow and when they initially started a business the actual personas that they created and it was two of them that they just laser focused on. That was all. They focused on building for and the main one was a an existing software. Developer knows how to write code. He knows how sorry they know. How to build custom websites or prox- but they just want a streamline that time so they might be a freelance that might have an agency and they can only just. I'd sell that time for money. And you know the time it takes to build a custom. Product is just much longer than it is to build it on web play with have existing templates or you can just drag and drop elements so that was one of the main problems that we're going to solve the thing you'll notice on that blog is suddenly post a low content around like the industry but then may educational content. Is things like a series where they actually educate those uses. All those personas on how to better themselves. So they've got like a blog series for building Agency oil building a website with good. Seo or even if you're building a costume e stole just how to build that still but how did you first customers how to build your attention with customers how to create a u x so that way you know your conversion rate increases so they really want that cost us to succeed and i think that's why we're succeed so

Lachlan Kirkwood Luck Laughlin Brisbane Kurt Nike Vikings Carter BOB Senate SUN Matt SEO
"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive

03:09 min | 5 months ago

"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

"It's that's why it's a percentage the like you know what your what's going to work but you also gotta take it you know if it doesn't the now you know exactly and i think it's also important marketers. Have this aversion to failure. And they wanna they wanna every report with graphs up to the left and what we wanna do is we do wanna test and failure is okay. As long as we're pivoting failing fast not just sticking to it And also being sure that that you know we can go back to the old baseball analogy. That i like to use it if i bat. Three hundred I'm going to the baseball hall of fame radio. But that means that. I've missed seven pitches out of every ten that are thrown at me. So you know looking at it that way in rationalizing. It is is really important. So let's look at some examples of of seventy percents Trying to make these little bit bigger for us guys sort that. Can we'll do our best. So what are some of the things in here that we know to be true. So i put this together is. This is what i feel like. I fully end like complained because this is what we know. And we've seen it work. So when i think of that i think things of like the classic Post straight of log boats onto facebook. Trashing owns can be seen in also adding value to your place on time line. It's also about our tip series as well that's example. Ucf survive like high access like that isn't just like we thought. Oh it's a good idea. Potatoes continuously want to pinch as you people. How to little tricks on social media. So it's like why don't you see it's worked once and you've seen him perform well. It's like all right now. That goes into what we call it caught earlier. And that's continuously comes up with your strategy. And and i think one of the important things to note about those examples is at that level and we're gonna talk about brand awareness a little later on because it's funny that you know in ironic funny in the world of digital marketing. It used to be direct response. Direct response direct response. Let's throw up google ad. Let's throw up a facebook ad. Let's put something up for sale or try to generate a lead and and that's how we're going to be successful in reality especially over the last twelve months because of the increased use of social media brand awareness is more important than ever and offering Giving your your potential audience in your current audience items of value hyperspeed value that are very useful critical to going through and working through that funnel so definitely something to keep in mind. Sure sure some of the things. I was going to put up the Twenty percent content. I know we talked about earlier. What that twenty percent content means. But you know underlining the importance of it its content that you know. It's moderate risk monitoring award ray. It's it's gonna be You know posted on maybe the same platforms but may be producing a little bit different content..

baseball Ucf facebook google
"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive

02:47 min | 5 months ago

"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

"And it's quite lengthy as you can see so You know throughout this week The easel posts sad. I think babies early put it in the chat so definitely tickets ivan. Yeah one hundred percent. So let's jump into Let's talk about how to plan your marketing for twenty twenty one We've been working on several plans with our clients And i do have a template that we will. We will put up a little bit later. That can help you in a simple way the list out what your activities and your goals are gonna be throughout even a a three month period And kind of seeing a roadmap that you can put together so maybe we can throw up the our little president just Switch is screen share options. There we go while matt setting that up. I think one of the important things is one thing we're going to talk about. Is the seventy one thousand ten rule that we're big fans of and can you can use your ultrawide monitoring their stance again. Once we go there. You go now. That's awesome so you. So actually. Let's back the seventy two thousand ten roll. We'll get into but let's talk a little bit about why we want to create a roadmap for twenty twenty one And to keep things focused. And i think one of the biggest things it can get slightly annoying when you see these twenty one twenty twenty one trends to watch for and yes we're gonna talk about voice search and yes artificial intelligence and yes augmented reality and and things but one of the things that we want to talk about is the importance of of the marathon of of digital marketing. And how important it is to be consistent and trading creating contents on a very regular basis and engaging with your audience especially during these times when everybody is digital and stop looking at it as if you're sprinting every here and there like a black friday events or cyber monday event every all those other times in between are really green fields in terms of you to be building your audience and engaging that audience and keeping things moving forward You know some of that. Some of the other the why points right. We want to be able to divide the work into smaller manageable tasks I think we talked about that last week. There was a really good Clip that came out of that. You know fifteen minutes a day of seven and a half hours a month on every day right bills up every time it adds up. It adds up You want to make sure that you aren't being out strategized. Feel free.

ivan matt
"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive

03:20 min | 5 months ago

"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

"Down is up to toronto. were and were alive. Art live the the the symphony did not miss this week's intro. They never do. They're always on time and they always do one heck of a job a we got a good team musicians on our side. Hi everybody on dan. Elko will come to episode one fifty eight of five five digital marketing from the trenches I'm mat finish producer. Matt and i'm gonna go morales right and today since it is black friday happy black friday. Hope you're surviving. Yeah they seem to be getting bombarded a lot of people sharing images of their e mail boxes on social today the kind of a. It's kind of funny to watch. Let everybody let everybody filter in. Yeah let's see here where. I don't see the notification on facebook. Oh there it is really up. All right we'll everybody filter on in here while we Get things set up. And i'm going to start my watch party but today what we are going to be talking about our so it is black friday. We're heading into the holiday season Obviously under unique circumstances But what's going to come and what's happening. Now is twenty twenty one marketing planning digital marketing. Planning also looking at transit super-popular this time of year yet. You'll probably get a little bit sick of it. I have on happy friday. Welcome And today what we're gonna be talking about is a trends to watch out for in two thousand twenty one and also some some tips on how to plan your marketing for twenty twenty one Focusing on consistency test ability and experimentation absolutely. Yeah these are. These are aspects. We've touched upon Through the past four episodes now so everything kind of meshes together really nicely so once again as we go through and talk about these feel free on the weekends the drop in there at some previous episodes and tikka dive so yeah that's a good. That's a good i did. Also you can check out our our snack social videos on linked in And facebook. I believe we're we're putting them everywhere. Which is great yup. Absolutely okay already. So why. don't we dive into. let's open up with. I think the volume article that we have Can kind of open up the floor really nicely for us because talk about some really high level strategies that we can kind of go more in depth. Thelen throats. Today's live so the first one that they have here is the shop mobile posts right so That's using whether it's instagram ads. You too bad. Google ads or Facebook ads as well You know tying Your ad to shop.

Elko morales toronto dan Matt Facebook Thelen Google
"digital marketing" Discussed on Digital Ankit Podcast | Motivation, self-help, digital marketing In Hindi

Digital Ankit Podcast | Motivation, self-help, digital marketing In Hindi

06:29 min | 6 months ago

"digital marketing" Discussed on Digital Ankit Podcast | Motivation, self-help, digital marketing In Hindi

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"digital marketing" Discussed on Digital Ankit Podcast | Motivation, self-help, digital marketing In Hindi

Digital Ankit Podcast | Motivation, self-help, digital marketing In Hindi

05:08 min | 6 months ago

"digital marketing" Discussed on Digital Ankit Podcast | Motivation, self-help, digital marketing In Hindi

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"digital marketing" Discussed on Digital Marketing Talks With Jervice CJ (Malayalam)

Digital Marketing Talks With Jervice CJ (Malayalam)

08:23 min | 6 months ago

"digital marketing" Discussed on Digital Marketing Talks With Jervice CJ (Malayalam)

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"digital marketing" Discussed on Digital Marketing Talks With Jervice CJ (Malayalam)

Digital Marketing Talks With Jervice CJ (Malayalam)

06:00 min | 6 months ago

"digital marketing" Discussed on Digital Marketing Talks With Jervice CJ (Malayalam)

"Hello friends digital marketing podcast with nervous e g o d e England and greatest you start off.

"digital marketing" Discussed on Digital Ankit Podcast | Motivation, self-help, digital marketing In Hindi

Digital Ankit Podcast | Motivation, self-help, digital marketing In Hindi

03:23 min | 7 months ago

"digital marketing" Discussed on Digital Ankit Podcast | Motivation, self-help, digital marketing In Hindi

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"digital marketing" Discussed on Digital Marketing Talks With Jervice CJ (Malayalam)

Digital Marketing Talks With Jervice CJ (Malayalam)

05:38 min | 7 months ago

"digital marketing" Discussed on Digital Marketing Talks With Jervice CJ (Malayalam)

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"digital marketing" Discussed on Digital Marketing Talks With Jervice CJ (Malayalam)

Digital Marketing Talks With Jervice CJ (Malayalam)

02:56 min | 7 months ago

"digital marketing" Discussed on Digital Marketing Talks With Jervice CJ (Malayalam)

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"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive

03:44 min | 10 months ago

"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

"It's much appreciated. Is a great way to build up that engagement. Look, it's it's a marketing campaign. There's no doubt about it, but if it's fun, it's engaging and it generates user content. It's a win. Win for everybody involved, and I think that's the most important thing, but a lot of digital marketing campaigns. Try to make it a win win if you can win and that your customer wins than that's that's kind of the key metric to go on. Acid did want to mention before They're not just disgusted local to saint. Thomas, they do drive around to like Waterloo area Mississauga. They go around a radius. Just in case you were wondering if Viki now never hire them. There's Scott on their site actually. Do Show where they go. Yeah absolutely. Yeah. No, for sure and you know what. We want to the hype machine for for for these small businesses. It's important not that we're. Know Netflix's or anything, but if even even if somebody watching, do get a substantial high numbers of replay views especially on facebook we are going to promote this video through boost after after the fact in support these businesses. If you're looking for some of this stuff, please support them by their products. Get in touch at the very least. Give them a follow on Instagram, facebook, and And Yeah so one hundred percent tells them up Yep. All right What's next here? We're not nagy bad. We have four all ice cream. So, all ice I've actually been here a few times a great so. It's really good. Yeah, they are really good so there are local company to Kitchener Waterloo They provide handcrafted. Is Museum all natural locally sourced ingredients? It's kind of like ice cream for the people they say. So. It's made you with the best greasy ingredients that are locally sourced through partnerships with local farmers, producers and kind of other small bash manufacturers. They've created a fresh and seasonal flavors that of support local, and showcases the best of the region, which is I. Definitely love that kind of stuff which is great. Yeah, for sure and the the one thing I noticed well beyond the fact that they've got some great photography It's really cool, is there? There it's not under treats. They have they have like Sunday Kit. Just I say make your own Sunday kit some some really cool things too again. You know the inspiration. Here is a nice I don't know. Maybe they had it before, but they have yeah there. It is under party time. You'd be able to see an ice cream Sunday kits on ice cream. Sandwich kits an ice cream cake, but they these are kind of cool things, because especially for kids and families they can decorate their own Sunday. So it becomes a bit of a project makes fun again. One of these kinds of quarantine things that that combining selling a product with an activity is is I think a really good way for small businesses, especially like these ones to to to really engage with their with their customers in a fun way over sure yeah, and I think look. I think even going into the summertime. I think this is a good idea for for. For I mean with Cova and everything like that, you don't want a say a soccer team to come in or something like that afterwards or a huge group of people right like you still want to keep your business reasonable for Cova right so I think if you're offering these kits,.

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"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive

03:02 min | 10 months ago

"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

"Think it's actually good. because. It shows more human brand to a a marketing group when I think a lot of a lot of park agencies do is they have this website with a a beautiful gigantic banner of a bunch of random abstract people in an office place, high fiving or something? It's like kind of all the same messaging right Yup. Yup Get stale. And and marketing agencies are people driven. Out that. All right everybody well those are the five foundations of digital marketing plan to get started and once again. Obviously, there are things like Seo long form content creation webinars live streams, everything else, but if you're going to get started start with the fundamentals. Get. I always kind of I kind of. Analogize this to working out and this is where people I think at get modern marketing wrong. Is. The you know we did. A campaign is kind of like saying well. I just tomorrow morning. I'M GONNA go out and I'm GonNa work out nonstop for eight hours. And what's going to happen if I do that? I'm going to be out of. Commission I won't be able to walk for like two weeks. Crane on good enough shape do that as opposed to saying I am going to run every morning for one Now as I start doing out or maybe I'll run for half an hour and forty five minutes, and then you know slowly build up my muscle memory for being able to do this marketing in twenty twenty. The same thing. In his be system, it's getting good at it. It's confident it's understanding how to use these platforms to your benefit in an integrated way and knock getting lost in this confusing. Myriad of because I I just get the sense that a lot of the world is really baffled by all this stuff. For, A Youtube Channel today, and then they do a youtube. There's a youtube channel that's why for a week and then it's dead for the rest of the time. It's it's about pacing things out and getting good at it and being able to use these tools in a rational way to achieve the goals of your business. With that. Are, we got ten people on the live now. By Front Paul Simon just joined as well then guys going. Together. That's a generation ago now. Just for the record, I got told by my eleven year old. That's I should go to the old focusing on oil. That's okay I'm going to knock him in. Fort night a little. That's right. That's how we do in this old. All right everybody well. Thanks a lot for joining us for episode one thirty five of live at the hive. We will see you next week and don't forget if you..

Paul Simon Crane
"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive

05:53 min | 10 months ago

"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

"Into my cottage. I'M GONNA turn into the place where I can vacation right because I have a choice right at certain points. So anything that will help people through that process and putting them first and the make the offer later give them give them information value, answer their questions, and that will be a success on on your facebook advertising, absolutely to that point of improvements and things like that especially within the household. Olympia for spending. Obviously, it's those surprised, persuaded more time at home and I. I saw a statistic the other day. They UNSEE unseated twenty four to. To forty percent increase of people doing home, Renos or home improvements through the past three months drink over one hundred percent. Believe that Numb so this definitely to that point Dan people are going to be looking for those, and if you give them a free asset, Kinda explains how they how they can do it. What you offer and how you can help They're going to be really really grateful for that for sure. Yeah totally okay last points on facebook and Instagram ads. Obviously, we can't do a deep dive into this, but this is this is the Fourth Foundation of your digital marketing plan of this facebook and Instagram Mats, and I just want to point out that story ads are incredibly incredibly effective facebook and instagram stories. they're less expensive and facebook has explicitly said that this is the story format is what they're focusing on. So that gets more features can more interactively. You can do lots of fun things you can make your brand or casual right. You can you can do. polls and questions and really get that engagement ruling. Using that format within your overall digital marketing strategy and again you're trying to reach people across multiple platforms to develop those relationships with them. and that that's kind of the entire goal of of all marketer. They'll story ads also applied instagram. Because you see a lot of that, you can have the same functionality which is which is really nice. If you're already making a facebook, you may as well shifted over to instagram. Yeah pretty much. You're for sure and I think the other thing to keep in mind is. DIFFERENT PLATFORMS! have different slightly different features right? So as an example facebook. You can use a bit more copy. Write a twitter. Be Very brief, right? Linked NBA. Professional I've got a really good. Lincoln? Oh my gosh brains Slide share jeeze Yup Fleischer. Off from chuck actually had to repurpose that content in the strategies that they use so it is the same core content, but just be thoughtful and mindful of not just taking one set of copy and pushing it out to four different platforms right. Make modifications to it that are appropriate for the platform, so for example if twitter is something that your business does than keep it. Keep it a bit more brief, right. On INSTA- for example, I would definitely try to get custom. Really Nice photos of your own business there. Obviously in the is a is the photo sharing a platform rain. facebook be more social right talking to people they using a lot of people are using that as their as their communications hub right. But your mileage may vary. It's really just something that you that you really do want to put some thought into in terms of how your messaging, so it just doesn't look repetitive, because that also gets annoying and then add blindness kicks in. It's a real thing. I blind..

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"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive

05:16 min | 10 months ago

"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

"It's okay, no problem. That's it. That's that's a really good point One thing I'd like to find. Amazon is giving incentives for people that use photos except you in reviews, which is like a really big deal, especially Williamson if you're buying anything like visual liquids, a home to corresponding random like that. Yeah, for sure it adds a certain sense of authenticity rate. I think a lot of people now are aware of people buying reviews, even or having fraudulent reviews placed on a Google in Israel. Problem for sure so I think by. Including these unique images of from your customers as a sensibility right. Yeah, absolutely and I think I think some. Not all, but some businesses are are somewhat. Timid or they? Just some people aren't sure. When is a good time to ask for a review? There certainly is a pacing to it. You need to that you need to Kinda. Get used to and this is a great article here from the digital. Marketing Institute on on some of the benefits of online reviews, but they've got some good Some good tips that are really great I'm asking for it reviews. Go across platforms. Right? Look for those us. In particular, so what they're suggesting is obviously linked to recommend nations, facebook business instagram Youtube Google Yelp At Business Bureau maybe. They charge money for listing on the baddest better. Do. But I think it's also important just as an example, you can find more casual ways to attract a revue. Save through Facebook Messenger Right. Or facebook comments or It's more casual conversational tone that you can go to, and then simply at person if it's okay if you publish if you were to publish that, could you publish it as a review on on on facebook or if you wanted to, you could also publish it directly on your own website. and. I think that's a really strong A really strong tactic to get to get your business those reviews that you want. Yeah for sure and I think I think utilizing tools like a chat. bots like beep talks about in the past it's a natural way to implement a natural conversation your customer, so you.

facebook Google Williamson Amazon Marketing Institute Israel
"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive

05:21 min | 10 months ago

"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

"Just. Finish. And Welcome to episode one thirty, five of live at the HIVE, certain people coming in so that's e. Yeah so just a little there's a thunderstorm rolling through. My computer crashed and my Internet went down. All like he's ready to say we'll. We're going let. It's coming my way too so I kind of thought it was I. I wonder if this is gonNA. Impact anything, but I think we're good so far. When it rains, supporters say. Pretty, much I think it's a law of nature that if there's any technical issues, they happen within a minute and a half of actually tried to do anything. That's just Murphy's law. All that guy go! All right, so we got one thumbs up. Met Say von, welcome to the stream everybody today we are talking about and welcome to the podcast by the way. That is. That is. Also a thing so today we are talking about the foundations of digital market. As as the economy start to open up again, and things are starting to get back closer to normal. We're starting to see Businesses are able to either open fully or open partially, and it's really super important that all businesses have a plan moving forward to get the fundamentals of a digital online presence in place because you know not reading any tea leaves or anything, but there is likely going to be some kind of second wave and modified closures in the future right. Yep Yep. So what are the five foundations now four we start. WanNa be clear that this is these are not the only things there are other things that you need to be doing as well but some of these things have the highest impact for especially brick and mortar businesses, but you know I for everybody there certainly are other things that you can be doing. We'll cover some of those, but these you can kind of considered the foundations of. Of those. Activities, Sure. Who wants to tell everybody would number one is. It's on the screen for us right now in its customer reviews okay number two Justin..

Murphy Justin
"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive

12:46 min | 1 year ago

"digital marketing" Discussed on Digital Marketing from the Trenches : Live at the Hive

"Hello podcasting friends and welcome to episode two of live not at the high digital marketing from the trenches. I'm your host Dan Delco today. We're going to be joined by producer Matt stanage and Sa- Shida our digital marketing. Ppc specialists where we're GONNA be talking about getting back to business in a post corona virus world as businesses. Start to open up and we're all starting looking forward to getting back to business in a phase and responsible approach. We're going to arm you with some tactics tips and tools to help your business successfully. Navigate this new normal. Let's get right into it three to one and we're live we're live we're live everybody's here that's good. Nobody's cutting out so far touch wood. It looks not see. We have our cool chat. I don't know if you can see that. Yeah it looks awesome. Yeah we got that set up. We are live. Hey metais and returing chat is working so we'll be able to see all the chat Ca. Hi everybody I'm data delco and welcome to episode one thirty of live at the hive and emotionally. Technically exhausting. Sat Up This Week. But it's it's all good. It's all good. I think it's going to be better than last week. I think we I seems to be working. Smooth and skype doesn't have any issues. So yeah there's there's lots of theories as to what was going on there. It certainly wasn't. It was certainly interesting juggling changing all while my Internet. Can I feel like it was part of part part of it was my Internet connection? That was just flaking out and everything. Hey Been Miller nice to see a hi. Stacey a ban get to see everybody on saying. Hey everyone it's working because I'm not on it in early convenient. Was that our history. We've had several people that may have been considered. Maybe like a black cat as it comes to You know the quality of the stream but you know what these things they happen. These are lives. Yeah this is. It's all part of the. It's all part of the show. Hello Yeah And just wanted to do a big shadow to the honeypot team. This week. Everybody was incredibly busy working incredibly hard You know so. Good work to everybody great job. It's always. It's always interesting week before a long weekend and You know working from home. It's nothing different still everyone's force During the long weekend weeks so and and I think like a lot. I was on a bunch of webinars. This week in presentations. That's that's kind of part of the new normal for for for me and for us You know and doing a one hour. Webinar and presenting is is no small takes many hours to prep for that kind of thing but yeah no great. Work everyone that was It was really awesome to see everybody slacking away like crazy and getting some over the line and it's all good stuff so this we are going to be talking about and I'm getting zero frames dot sixty frames per second awesome. That's great so we'd like to see that's right. That's right honey. Pot Marketing says Happy Firday. That's okay. You're allowed to misspell. Friday on Friday might have been well. I don't know it's possible possible in other big breaking news. I somehow manage to last night between walking from my garage to my back to my bedroom. Lose my phone and literally like it went into the twilight zone. It's gone I can't find it. It is the weirdest thing I was wasted like two hours today. I think I've got early onset Alzheimer's or something like that in the Bermuda Triangle. Now I'd never I don't know I think one of those You know you're on lockdown for too long when we start doing stuff like that you know you're gonNA probably find it. It's going to be somewhere like completely obvious. Oh yeah like every single time that works down the Hab every single all right so today on live at the high we are talking about. Oh Yeah I do and I have a tile. It unfortunately died so that makes it completely useless. Yeah Oh yeah. It's a bit of a bummer. But you know what? I'm cursed with phones. I'm I'm like the four horsemen of the apocalypse. Any smartphone I will break them each lose them. I just don't know what it is with me. And my phone's I'd be like attached to it all the time but I'm like an like an abusive phone owner. And I I don't know Kiev back. Man You gotta bring home the bring back that tank of a Nokia phone indestructible. Actually you want to know something. I found something. Hold on one SEC. You guys just chatter for. He's going to bring back the not. Oh I know he's going to bring him back. Mattessich this whole year so far as cursed the ad like that's crazy here it has had enough against can see that bad boy Lead for me will be able to see though. Is it It is a blackberry. I can't remember what model number but it works. I charge is one of the curves or something like that. Oh Ho man. This is pre curve on my favorite phone of all time. Love the Nokia up. Check that bad boy. Oh I know yeah. My parents had that one to balance. Like indestructible disciplines. Like twenty. This is about twenty years old. Is that the wheel on the side. It has a wheel inside. I love the wheel on the side. Man That was so nice yet you could you know some of those Nokia's but this one I've I've seriously considering just getting a sim for this and actually making it. My primary phone went on and it has all the features e-mail a here works pretty good on those things the blackberry network. I can I could probably start with the four or five. People are still using the wheel. Yeah it looks the current saying It looks like a tide. No Way. Led Ah it's. It's got some wicked graphics. I don't know if you those pixels. It's like eight Sixteen Yeah Yeah but this thing tank a member. He's typing on this thing. Oh I know just saying. He ran over his first flip phone. It was still okay afterwards. Okay yeah they don't make like that anymore. They don't make phones. No now remember who it is it might be was John cusack or somebody uses like an og flip phone teens all right so anyways online at the hive we are talking about getting back to A new normal and what businesses can do and marketers can do to adjust everything to a few different scenarios. Here you know kind of across the country and across North America really across the world restrictions are easing things are starting to open up again and And what we have to do is plan for this and plan for it in a way that can restart businesses. Your Business Your marketing efforts and also this new normal. What do you need? What do we all need to plan for for what I think is the inevitable? Second wave and locked down absolutely. Yeah we've we've we've got you know. Some of our team is in India. They're still on on very heavy lockdown right now unfortunately so hopefully that passes for them a little bit But what we're going to go through today or tips and tricks and some strategies on one getting your business going on social some odd campaigns you can run to to increase the brand awareness and even drive sales. We're GONNA talk about that. It's not a dirty word to to be driving business during during this time And why don't we just started off and all handed over to S- Ashida for her first pick of the day? Yeah awesome so gus more about our BBC strategies which I know. Few businesses must have a scaled-back because they don't want you know Increase spend more on the BBC. Strategy is because it's a waste of time and money during the school would situation But I think now is the right time to get back in the race and don't know to just start with. Your campaigns does brand of his campaign to gate. Long Dome of High Quality Needs Absolutely absolutely so. We got up on the screen here as a as a great article from Lead feeder how to adjust your pre P. PT Approach Drink Cova. Nineteen Yssel as we go. I know some. Some of businesses have stopped their can beans and pasta beans. Put for some time so we can use this to our advantage and just to get back in the line began. Because you know there's GonNa be less competition since. Many UP STOPPED THEIR ADS. And also we don't need to spend as much to get abilities where we can use this to our advantage and start with a few basic campaigns even though their results won't be that basic because such as for example. The Google display campaigns. Right so we can reach a lot of you can have a really good audience base and very less cost pressure. Yeah absolutely absolutely and and on the screen here Let me just throw this up. You know it is an interesting time because it's one of those scenarios where we've we've seen some really great examples of small businesses and small ECOMMERCE businesses that have very quickly pivoted in very quickly adjusted. introducing new products introducing new services. Very quickly Implementing pickup and and and shipping will will cover a few those. So if you've got the budget right now even if it's a modest budget when I've got up on the screen Google Search Clicks are beginning to slow That's a pretty steep decline and if we over here these conversion rates Were dropping significantly as well. Following in nineteen we've got another look at Some of the impacts are from things like restaurants and bars and all these types of services and real estate travel right. I mean literally the biggest one But you know let's look at a couple of those businesses that are thriving right if you're able to be online movies film sports entertainment on demand media See here obviously medical advertisers seeing a spike in conversion rates. But I think overall I think the lesson here and have got Let me see here yet. So this is youtube gaming and twitch but you can look at youtube overall as being a much larger indicator of increased your ship. And and I think I've mentioned this before when we were discussing facebook when you have massive numbers like Youtube and they go up fifteen percents that is an astronomical increase for a site that size right. Absolutely Yeah and I've even seen I think first hand like when I've been on Youtube I think I've seen an increase of of ad placements on on the platform to they know that more people are consuming content things like that people are. GonNa be watching more ads and it got to a point Splurging Youtube premium. So it's actually it's actually worth it is. It's it's life changing. It's like changing. I mean it depends on what kind of life you're living if it's life changing his definitely a big difference for sure. A couple of takeaways are for businesses large small BBB to see professional services.

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