25 Burst results for "Dennis Brown"

"dennis brown" Discussed on Growth Experts with Dennis Brown

Growth Experts with Dennis Brown

02:49 min | 2 months ago

"dennis brown" Discussed on Growth Experts with Dennis Brown

"Today. I wanted to share with you. Seven tips seven lessons. That i've learned that will help you to become a millionaire entrepreneur. I let me start by saying. I've been an entrepreneur for over twenty five years and becoming a millionaire did not happen fast for me. It wasn't something where i went out. Launched my first business and it was instant riches. It didn't work that way for me. It took me many years to figure out exactly what i was doing. Make tons of mistakes along the way and so. My goal of this podcast is to help you to learn from my mistakes in advance. So now i'm going to share with you seven tips. Seven lessons that i've learned along the way lesson number one. You have to understand two very important terms and business caq and ltv cac stands for customer acquisition. Cost and ltv stands for lifetime value bullies. Terms are pretty self explanatory caq being customer acquisition costs that means it's the cost of acquiring a customer and lifetime value is the value of a client over the lifetime of that client not on their first order not in their first month nine in their first year but the lifetime value of client. Dan kennedy a famous entrepreneur copy writer and author was quoted as saying the business that can spend the most to acquire a customer wins now the cost of acquiring a customer is relative to the lifetime value if it costs you ten thousand dollars to acquire a customer that may seem like a lot but in reality if the lifetime value of that client is fifty thousand or a hundred thousand or a million ten thousand dollars would be a winning acquisition cost vice versa if it costs you ten thousand dollars to acquire a customer. The lifetime value is only a thousand or five thousand or even ten thousand. It's probably not a winning equation. So understanding caq and ltv is very important to every entrepreneur lesson number two under promise and over deliver. I've lived by this model for many many years as an entrepreneur and it is served me very well. The reason is simple. It's very hard to build a successful business without repeat and referral business and if you burn your customers on the way in you'll never get a reorder you'll never get a referral and you'll destroy your reputation and with the internet. The way it is these days. It's impossible to do business if you have a bad reputation so learning how to under promise. An overdeliver is a mainstay a staple and a core fundamental of every business. That i do

dennis brown lincoln Dennis brown
The 7 Rules for Becoming a Millionaire Entrepreneur

Growth Experts with Dennis Brown

02:49 min | 2 months ago

The 7 Rules for Becoming a Millionaire Entrepreneur

"Today. I wanted to share with you. Seven tips seven lessons. That i've learned that will help you to become a millionaire entrepreneur. I let me start by saying. I've been an entrepreneur for over twenty five years and becoming a millionaire did not happen fast for me. It wasn't something where i went out. Launched my first business and it was instant riches. It didn't work that way for me. It took me many years to figure out exactly what i was doing. Make tons of mistakes along the way and so. My goal of this podcast is to help you to learn from my mistakes in advance. So now i'm going to share with you seven tips. Seven lessons that i've learned along the way lesson number one. You have to understand two very important terms and business caq and ltv cac stands for customer acquisition. Cost and ltv stands for lifetime value bullies. Terms are pretty self explanatory caq being customer acquisition costs that means it's the cost of acquiring a customer and lifetime value is the value of a client over the lifetime of that client not on their first order not in their first month nine in their first year but the lifetime value of client. Dan kennedy a famous entrepreneur copy writer and author was quoted as saying the business that can spend the most to acquire a customer wins now the cost of acquiring a customer is relative to the lifetime value if it costs you ten thousand dollars to acquire a customer that may seem like a lot but in reality if the lifetime value of that client is fifty thousand or a hundred thousand or a million ten thousand dollars would be a winning acquisition cost vice versa if it costs you ten thousand dollars to acquire a customer. The lifetime value is only a thousand or five thousand or even ten thousand. It's probably not a winning equation. So understanding caq and ltv is very important to every entrepreneur lesson number two under promise and over deliver. I've lived by this model for many many years as an entrepreneur and it is served me very well. The reason is simple. It's very hard to build a successful business without repeat and referral business and if you burn your customers on the way in you'll never get a reorder you'll never get a referral and you'll destroy your reputation and with the internet. The way it is these days. It's impossible to do business if you have a bad reputation so learning how to under promise. An overdeliver is a mainstay a staple and a core fundamental of every business. That i do

LTV Dan Kennedy
How to Optimize an Underperforming Sales Team With Ali Mirza

Growth Experts with Dennis Brown

02:36 min | 3 months ago

How to Optimize an Underperforming Sales Team With Ali Mirza

"Pull us apart. How to optimize an underperforming sales team. I think there's a there's a little bit of a framework you had. Let's let's see what we can do. Absolutely so i had kicking off so effectively soviet. Ceo and you'll look at beulah. Guide your sales team. And they're missing numbers right partial And talk to them. But let's say you don't have a sales and you gotta figure out okay. What do i do now. Unfortunately at this point just telling them to work harder. He's not going to solve the problem now in may but i i will tell you this moselle teams. Don't work hard enough however that you have to ask. A wire are right because in theory. If they knew that their efforts would result in results they probably would do it. It's that the fact that they don't believe that the harder they work the more money they will make or the more sales than women. Do you have to really take a step back and allies okay. What is going on the bigger out. What the challenges. Nine times out of ten challenge is the conference of the sales team in what it is doing. Hardback can be solved with training. But most of that has to be solved with in my opinion with strategy. So if you explain to a sales person hey this is. Why is profitable by jewett in this particular manner. Say this in this way. This is your position. this is your angle. This is your pitch if you explain that in a in a compelling way they believe that they buy it they stand the internalize it. They will actually do it now from there once. You've saw that from there then. It's about setting those clear expectations right too. Many with be sales leader. Ceo's whoever had these conversations and nothing changes after the fact and that that's the problem with the execution because expectations weren't set clearly inside those meetings. The crucial conversation was never had which was okay. Now that you were wealthy provision now that you are well armed what are you going to do about it and you cannot let them get away. Get out of your room your office and let them just basically just have to work Try weaves a clear expectations. What does that look like by too much. Bdr's okay how many more calls. What is the result of these calls. You're talking to your eight year. you're closer okay. i'm anymore discovery calls. How many more you know proposal send out what is going to be hit rate of proposals out only myself to descend proposed the safest and not proposal Numbers and magic. Something will turn up not up so we need to have those clarifications on that accountability set.

Jewett CEO
Why 98% of Businesses Never Break $1 Million in Sales

Growth Experts with Dennis Brown

01:58 min | 4 months ago

Why 98% of Businesses Never Break $1 Million in Sales

"Yes. The first thing you want to look at right is the plan. I talked about that earlier right and get it out of your head. You know what you wanna do. It's in your head. It doesn't have to be perfect. It just has to get on paper because once you realize when it's on paper you can see 'em mitt charging when i need to charge. Seventy nine percent of small businesses are undercharging for their product and service. I know everyone that's listening right now. You know you need a pay raise because you pulled that pricing out of your hiney. Let's be clear we all pull it out of her honey. What is dennis charge. What a charge. What is bomb charge. When was jim charge. I'm gonna charge this basma. Nothing nothing to do with your pricing. So i go through a formula. 'cause even my business when i first started right i was undercharging. Five dollars right. Which doesn't sound like a lot of money but five dollars times three hundred customers. Right was fifteen hundred dollars a month. I was losing times twelve months. That was eighteen thousand dollars a year. I was losing and that was off a one service. So you you look at. You're losing money because you won't take the time to get clear on what it is. You're doing eighty eight percent of small businesses. Don't hit that hundred thousand dollars. We can go get jobs. One hundred grand. So i want to if you're going to do this and if you're going to sacrifice your time your money your retirement account hawk your home right. Get a home mortgage max out your credit cards. Let's do it right so it's looking at. Who is the ideal client back in the day as a hairdresser i was like where do i find my ideal qualified customer. So we all know our avatar and you put together but the missing piece that i see is you. Don't get clear on how much money they make. And how much disposable income. They have doesn't matter if i make one hundred grand if i'm spending two hundred gram it doesn't matter how much five hundred thousand dollars if you're spending five hundred fifty thousand dollars so do they have the ability to swipe that card and pay your prices and services. You'll grow your business quicker and faster if you get really clear. So i'm really clear who my avatar is

Jim Charge Mitt Dennis
"dennis brown" Discussed on Growth Experts with Dennis Brown

Growth Experts with Dennis Brown

07:17 min | 4 months ago

"dennis brown" Discussed on Growth Experts with Dennis Brown

"You're listening to the growth experts podcast. So if you're looking to ten x your business by learning proven gross strategies. You're in the right place during my interviews with top. Ceo's entrepreneurs and marketers. I dig deep to uncover the real strategies hacks and tools to help you achieve your goals. And i'm your host dennis brown. Have you ever wondered how i generate thousands of inbound leads per year using linked in this episode is sponsored by my guide the ultimate guide to generating inbound leads would link in. This is the definitive guide on how to consistently generate inbound leads using linked them and social selling. So if you want a copy of that guy just send attacks two four four. Two two two with the word l. I. guide all one word l. i. Guide to four four two two two or you can go to my website at ask. Dennis brown dot com forward slash guide. Now what's going on with the show. Hey everybody it's dennis brown. I'm your host. And i want to welcome you back to the growth experts. Podcast the topic that we're gonna tackle today is what is nps. And how can we use it to grow our businesses. So let's start off from the top. What exactly does nps stand for. It stands for net promoter score which helps to measure customer loyalty and satisfaction with in your business. Now the reason why. I decided to tackle this topic and cover. This today is because i recently released a new sales accelerator program where i enrolled about fifty eight members in this beta program and after the program was completed i decided to survey members and survey my customers to try to garner some insights about their overall experience and as part of the program i incorporated the key question to determine. Nps which is how likely is it. The you would recommend xyz organization or product or service to a friend or a collie and people are asked to respond with a range of one to ten ten being the highest and most likely and ten being or one being the lowest and least likely so they consider eight nine and ten's as what they call promoters they consider sevens and eights as passive 's and anybody who scores from zero to six is considered what they call a detractor and once you aggregate that data and you have all those scores. The formula for nps is actually pretty simple. What you're going to do is you're going to take the promoters. Which again is the eight. Nine hundred ten. You're going to take the promoters percentage minus the detractors percentage which is going to equal your nps score right so for example just to try to clarify this with math right because it's not an exact science and i'm definitely not a mathematician so if you had ten people respond to the survey just for easy math and there were two detractors which were between zero and six on the score rating that equals twenty percent our detractors and if you had six promoters which are again eight nine and ten's that would equal sixty percent so at that point you would put the formula together you would do sixty minus twenty which equals a forty. Nps so in this case tells us the higher. Your nps score is the more likely that your customers are to promote and recommend you your products and services to their trusted colleagues now. The definition of a good nps score varies based upon your industry whether you're in b. to c. or b. to b. but ultimately my research found that a score of zero to thirty is considered good. A score of thirty two seventy is considered great and a seventy plus is considered excellent an top notch. Now any score below zero would show that. There's a strong strong need for improvement. So now for the my sales accelerated program. I was able to gauge the nps score and believe it or not. It came out as a ninety one point five which of course we were really excited about and kind of blue our mind particularly as we roll out this program on a larger scale but the key here is not just the one time measurement right. It's not a one time. Measurement it needs to be a continual an ongoing measurement. And then what that will do two things number one. You will see the trend is your nps score getting better or worse and it will allow you to gauge. If you're going in the right direction if you are doing the right things as well as what you can do with this information right. So a part of the survey after you ask them the one to ten rating on the likelihood of recommending the product or service to their friends. You might ask a couple of very simple follow up questions right the first question you might ask as the reason for the score. Because now they're going to give you some a little bit more qualitative information. They're going to tell you why they scored you a three or why they scored you an eight which is really really important. Data the you can gather to improve the overall program and secondly is there anything specific that we can do to improve the program so those are two really important questions to follow up the nps score question which is the reason for the score and is there anything specific that we can do to approve the overall experience now. This data is where. We're going to have something actionable designed to help you improve number one. You're nps score which will in turn improve your overall customer satisfaction retention and long-term sustainability so regardless whether you're in the product business the service business you're in b. b. or beat. Btc if you don't know your nps if you don't know your net promoter score us this lesson. And i strongly suggest the you reach out to your customers and your clients past present and future and try to understand exactly what their net promoter score is and even more importantly those follow up questions to create some actionable action items that you can use to improve the overall experience so. I hope you guys enjoyed this. If you did make sure you subscribe to the podcast. Why aren't you subscribe. What's going on. Click the subscribe button. I don't care where you listen whether that be on. Google podcasts apple podcasts spotify. Wherever you're at make sure you hit the subscribe button. If you wanna get notified of any future episodes. We released to a week. We do a monday interview with a seven figure entrepreneur and then every thursday. I do a kind of a personal solo episode much like this open guys. You enjoyed this and have an awesome day. We'll see you next week listeners. I wanna thank you for tuning in. I truly appreciate your time. If you're enjoying the podcast than do me a huge favor. Click the subscribe button now and please leave me review. It would mean a lot to me..

twenty percent sixty percent ten people thirty dennis brown next week Nine hundred zero three nine forty six promoters two detractors ten six twenty eight first question today spotify
"dennis brown" Discussed on Growth Experts with Dennis Brown

Growth Experts with Dennis Brown

07:34 min | 6 months ago

"dennis brown" Discussed on Growth Experts with Dennis Brown

"You're listening to the growth experts podcast. So if you're looking to ten x your business by learning proven gross strategies. You're in the right place during my interviews with top. Ceo's entrepreneurs and marketers. I dig deep to uncover the real strategies hacks and tools to help you achieve your goals. And i'm your host dennis brown. Have you ever wondered how i generate thousands of inbound leads per year using linked in this episode is sponsored by my guide the ultimate guide to generating inbound leads would link in. This is the definitive guide on how to consistently generate inbound leads using linked them and social selling. So if you want a copy of that guy just send attacks two four four. Two two two with the word l. I. guide all one word l. i. Guide to four four two two two or you can go to my website at ask. Dennis brown dot com forward slash guide. Now what's going on with the show. Everyone it's dennis brown. And i'm going to welcome you back to the growth experts. Podcast today. i'm going to share with you. Seven ways to make better live video and social media. Okay so before we get started just to give you a sense you know over the last decade since live video has really come to play. I have done literally hundreds of live presentations whether that be in webinar format or whether that be facebook or youtube or live. I have done a ton of live video. So what the tip. Someone who share with you today are coming from my personal experience. And these are practical tips for people particularly if you're just getting started or you may be done a few and you're not quite comfortable or maybe just looking to get started again in doing live videos away to promote and grow your business. The fact is live. Video has been a game changer. For me it has been absolutely huge and in helping to grow my community and not only can my community but my authority as well as actual sales so here are the seven tips. One practice practice practice. One of the biggest reasons why people hesitate jumping on live. Video is the fact that they're shy. I mean there's no way around this. If you wanna make engaging live videos you need to really give familiar with being in front of a camera and to get really comfortable talking to yourself and the only way to do this is to practice and then practice some more. So number one is practice. There is no replacement for practice. You can do that in the mirror. You can do that recording yourself on your camera. There's a variety of ways. You can do that but just imagine you're an actor and a movie. Imagine how much time and energy they put into actually practicing their craft. You don't necessarily. Your plans. Are necessarily be leonardo di caprio but at the same time you know practice will go a long ways into increasing your comfortably. More practice doing live video. The easier it gets number two is to create an outline. Yes an outline rather than trying to go in ad-lib everything. I actually work from an outline still today. After doing hundreds of live videos i still operate from an outline so having an outline is there's nothing wrong with having an outline now i'm not telling you to create a script of words. You're going to say while you're the live video. An outline is something where you decide the topics of the themes that you wanna covering your video and what you want your audience to get out of it as well as whatever call to actions you want to have them perform at the end of it so having an outline one of my best tips to help you grow your comfort ability and to make sure that you're actually delivering on the promise of whatever you're live. Video is all about number. Three is invest in some basic gear. I can tell you that from a user's perspective the last thing why they wanna see as you holding your camera for ten minutes shaking all over the place with bad audio right so number one. You're gonna need a decent microphone. You don't need to break the bank cure. You can buy microphones for as little as fifty dollars. That are really high quality and a sturdy tripod something that you can put your smartphone on or your diaz our camera. It may not seem like a big deal but a small investment into some equipment upfront to increase the sound quality and the overall quality. Your video stream can go a long ways to get people to stick through your video and then come back for future. Lives tip number. Four is don't forget about lighting and setting lighting is another crucial factor in the quality of your life videos. If people come into your stream and all they see is some shadowy figure or dimly lit room. They're probably gonna leave as quick as they came. So try testing out some different lighting techniques and see what works best for you. Most of the time natural lighting from some sort of a window can do just the trick and setting is also very important consideration taken. Consider what the viewer will be looking at in the background. Your videos the more visually appealing. That your background is the better tip. Number five is to engage with your engaged readers. One of the best things about livestreaming is it allows you to have a personalized interaction with your viewers. This is a great way to get people interested in you and your business without coming off as some sort of you know. Gimmick or advertiser marketer a great way to interact with live audience is through like an ask me anything or a q. In a every once in a while do a live stream where you you take questions from the audience from viewers and answer them casually and lighthearted as you can't tip number six is to be yourself because everyone else has already taking now. Being yourself is a very important part of live video. And if there's one thing you take away from this podcast let it be this right. Let it be tip number six. If you're not having fun or staying true to yourself when live streaming your audience is going to be able to tell right away broadcasting live is. It's all about letting your personality with your peculiarities and idiosyncrasies come to the forefront being polished has its benefits but i think people are prefer authenticity than for. You look like you're some sort of polished live personality and tip number seven is to promote your vent before the broadcast. My two favorite ways to do that are through my social media feed as well as my email list but the key is if you wanna have a successful live event you need to let people know about that event in advance so make sure you promote the event your email list through your social media feeds through the different groups. You're a part of that. Will help to ensure that you have a great experience with a lot of active live viewers that can engage with you during your broadcast. So those are seven tips that i wanted to share with you today on how to create a better and more highly effective live video stream on social media. I hope you guys enjoyed this. If you did make sure you share the podcast make sure you subscribe most of also you get notified of any future episodes opie has enjoyed. This have an awesome day. And i'll talk to you next week. Listeners i want to thank you for tuning in. I truly appreciate your time. If you're enjoying the podcast then do me a huge favor. Click the subscribe button now and please leave me review. It would mean a lot to me..

next week youtube today dennis brown leonardo di caprio facebook ten minutes One seven tips Four fifty dollars Seven ways Dennis brown opie Three growth experts thousands of inbound leads hundreds of live videos Ceo last decade
"dennis brown" Discussed on Growth Experts with Dennis Brown

Growth Experts with Dennis Brown

07:39 min | 7 months ago

"dennis brown" Discussed on Growth Experts with Dennis Brown

"You're listening to the growth experts podcast. So if you're looking to ten x your business by learning proven gross strategies. You're in the right place during my interviews with top. Ceo's entrepreneurs and marketers. I dig deep to uncover the real strategies hacks and tools to help you achieve your goals. And i'm your host dennis brown. Have you ever wondered how i generate thousands of inbound leads per year using linked in this episode is sponsored by my guide the ultimate guide to generating inbound leads would link in. This is the definitive guide on how to consistently generate inbound leads using linked them and social selling. So if you want a copy of that guy just send attacks two four four. Two two two with the word l. I. guide all one word l. i. Guide to four four two two two or you can go to my website at ask. Dennis brown dot com forward slash guide. Now what's going on with the show. Everyone it's dennis brown and welcome back to the growth experts podcast today. I'm going to share with you. Six marketing tasks that i outsource. But not that. I'm going to share with you. Why i outsource them all right. So let's start with six different tasks that i outsource and then i'll get into you exactly. Why out source those all right so number one on the list is podcast management. Yes everything that goes on with growth podcast other than recording. The episodes is forced so. I have a contractor. That i work with an. He handles all of the podcast. Editing audio editing. The posting the hosting the show notes. Everything is outsourced. So that i no longer have to touch it now. It wasn't always the case for the first year or maybe almost two years of the podcast. I did a lot of that. The audio editing but a lot of the actual management administration of the podcast but now that is fully outsourced and is one of the best decisions i ever made. You may have heard me refer to my podcast manager chester before he really saved me an enormous amount of time and energy so a podcast management is something that i'm super excited that i was able to outsource and i think it creates a better product number two on the list is graphic design. I am not a graphic designer. I don't have design skills. Technically or even artistically right. I'm not that creative. So i outsource graphic design. That's something i use different services like fiver or upwork or different freelance or gig type sites and so graphic design is something that outsource quite readily video. Editing is another thing that outsource a lot you know again. I used to edit my own videos. But i know just enough to be dangerous and the quality of those videos. Were not very good. So i outsource that video editing and a lot of that actually i also outsource to chester. Who's podcast manager. Because he has a lot of video editing skills we do a lot of video content creation and editing and video. Editing is another very important task marketing tasks that outsource number four is writing content. Now i don't outsource all of my content writing. I've written a lot of blog posts. I've created a lot of content online writ written content. But what i have done over the last couple years is i have outsourced a lot of writing. I've outsourced blog post articles. I've outsourced again. Show notes for my podcast writing as well. As variety of other projects that involved writing content the written word so writing is definitely something that i've gotten more comfortable with outsourcing. As long as you find a good writer someone who actually understand your market who understands your voice and can replicate the a similar if not better type of content than you would have created yourself number. Five is word press website maintenance so there's a lot of maintenance that goes on with websites including you know speed testing including plug ins for wordpress including you know managing dead links including a variety of different things. They can and will go wrong with your website security for your website so i out source the maintenance of my website. My wordpress website at something. I've done for a long time. technically. I'm not one of those guys that likes to get in there and and get my hands dirty behind the scenes from a hosting and from database and from a wordpress perspective. So i- outsource that. And i absolutely love it because i've got an expert. That does it and they can do away. Better job than me okay. So wordpress and website and blog maintenance definitely something you want to outsource and then last but not least. This is something that. I've really dove into over the last couple of years. Is outsourcing paid advertising. So in the past. I've done paid advertising for over a decade while over a decade. I've done different. Paid advertising campaigns whether that be on google or facebook or linked in or variety of different platforms being. But the fact of the matter is you can learn those systems. You can learn those platforms for paid advertising. But they change so rapidly. They're constantly changing the evolution of technology as it relates to paid. Advertising is evolving so quickly. It's very hard to keep up. So what i started doing. Is outsourcing that so. I have somebody who who manages my google ads. I've someone who manages my bing ads who manages my facebook ads. All of my advertising paid advertising online advertising is now outsource to different contractors or agencies that i work with so those are the six marketing tasks that i outsource now there are tons of the marketing tasks that you can outsource and there are probably other things that i actually sourced. Those are the core components. And i'm going to give you two reasons. Why i outsource. I do not outsource them. Because i want to save money. That's not the driving reason. Behind outsourcing for me. It's not about saving money for me. The two biggest reasons. Why outsources this. It saves me time. Because i no longer have to provide those tasks. I no longer have to do those tasks for example that podcast management in video editing. That took a lot of my time and so for me. Time is that commodity that you could never get back. so by outsourcing. I'm buying back my time. And the second reason. Why i outsource is because i can actually get a better result by hiring an expert by hiring somebody. That's better at that task or better at that. One thing that. I am for example video editing. I know just enough to be dangerous. Can i edit video. Scher but can i do as good of a job as someone. Who's an expert. Who's been doing video editing. For ten or twenty years absolutely not and you'll see that in my content if you follow my different channels so ultimately those are the two biggest reasons why i outsource it saves me time buys back my time and secondly i'm able to get a better end result. So opioids enjoyed this. If you did make sure you subscribe to the podcast right. Quick tunes review. Tell a few friends. We really appreciate it. We work hard on the podcast. We appreciate you listening. Have an awesome day. And i'll see you next week listeners. I want to thank you for tuning in. I truly appreciate your time. If you're enjoying the podcast then do me a huge favor. Click the subscribe button now and please leave me review. It would mean a lot to me..

ten dennis brown next week twenty years google chester two reasons first year facebook second reason six different tasks today two biggest reasons growth experts six marketing tasks Dennis brown thousands of inbound leads One thing Ceo Six marketing tasks
"dennis brown" Discussed on Growth Experts with Dennis Brown

Growth Experts with Dennis Brown

07:07 min | 7 months ago

"dennis brown" Discussed on Growth Experts with Dennis Brown

"You're listening to the growth experts podcast. So if you're looking to ten x your business by learning proven gross strategies. You're in the right place during my interviews with top. Ceo's entrepreneurs and marketers. I dig deep to uncover the real strategies hacks and tools to help you achieve your goals. And i'm your host dennis brown. Have you ever wondered how i generate thousands of inbound leads per year using linked in this episode is sponsored by my guide the ultimate guide to generating inbound leads would link in. This is the definitive guide on how to consistently generate inbound leads using linked them and social selling. So if you want a copy of that guy just send attacks two four four. Two two two with the word l. I. guide all one word l. i. Guide to four four two two two or you can go to my website at ask. Dennis brown dot com forward slash guide. Now what's going on with the show. Hey everyone it's dennis brown and welcome back to the growth experts podcast today. I'm going to share with you. Five tips five tips on how to leverage cold emailing to get more clients for your business. So if you're a coach consultant abi service provider. You definitely gonna wanna listen to this. These are five very simple tips that you can deploy to significantly enhance the results from getting clients using cold emailing all right. So let's start at the beginning. What exactly is cold. Email cold email to me very simply stated as an outreach strategy that is designed to start a dialogue with your target audience or with your prospect list right so the goal is to simply started dialogue via email. The you can then convert offline into a phone call or a face to face meeting or a zoom call or some sort of initial sales engagement where you can really start to develop rapport and a relationship with your prospect. All right. so here's five quick tips that you can leverage to enhance the opportunity of getting more clients with cold emailing number one is right a catchy subject line now we all know about how email is all about the subject line. Here's three little quick. Hits on how to optimize your subject. Line number one keep it short. Most subject lines that do really well are less than sixty characters. Okay so keep it short number to personalize it. Try to use their name or try to use something that's specific or custom or personalized to the and number three. I really liked to use curiosity like asking a question or using some sort of curiosity feature strategy to really make it enticing for them to clicking open the actual email case number one is a writer a catchy subject. Line tip number to keep your email message. Keep the body of your message very short. My suggestion is to keep it less than a hundred words. That's ideal of course you can't always do that. But ideally less than one hundred words. Okay so keep the message. Short get to the point. You know develop your hook get to the point and then tip number three as a part of that email message is to really personalized that message. Reference their name or reference. Maybe something maybe the you saw in their social media or talk about something that's of interest to them or some sort of recent activity so personalizing that message that actual email message and not trying to do a one size fits all type of message is always going to give you much better results. Okay all right so tip. Number four is used short paragraphs in senses. We all know that we have. Add and when we open an email are we look at some sort of tax defense at big wall of taxed. It really makes us not wanna read it right. So formatting is important in your email so rather than having you know a paragraph that has four or five or six sentences in it which can be very daunting and very challenging. Because in our mind our minds as i don't have time to read that but if you were to break that paragraph up into two or three paragraphs or even five different sentences that are spaced out in your email that formatting is gonna allow my mind and my eye to continue to flow down the page because what i really want to do is i don't wanna read it. I just want to skim it. I want to skim it quickly. And see if it's something of interest to me and by formatting it that way i'm more likely to actually read your email message. Okay so that's tip number four and tip number five is don't forget to follow up which you have to understand is that cold emailing is not a one time event. This is where a lot of salespeople and entrepreneurs are challenged because they really typically suck on the follow up right. Follow up you know you've it before the fortunes and the follow up and whether that be cold calling whether that be social selling or whether that be leveraging cold email like we're talking about today follow up is critical. I'm going to give you an example. Did you know that four seven email follow ups gets a three x three times the amount of replies than sending one to three emails. That's by sending four to seven follow-up emails you can literally triple the number of replies you get back to those cold emails so again number five is don't forget the follow up. Cold emailing is not a one time event. And i'm gonna give you a bonus tip here okay. Tip number six. The bonus step is make sure that you write like a woman. Don't turn into a machine or a robot. Nobody wants to read a very corporate stuffy. Email what they wanna do. Is they want to have a conversation. People are more likely to read. If you act like a human you talk like a human act is if you're having a conversation with that person via email or even you know in chat or even on the phone but speak like a human act like a human. Don't turn into a machine just because you're sending cold emails okay. So those are my six tips. I hope they help you out. I know i've leveraged them. They've helped me out. I know of my clients and other entrepreneurs have had great success using cold email. When it's done right. I hope you guys enjoyed this. If you did make sure that you subscribe to the podcast. If you don't subscribe you're not gonna get notified and we have some great guests. We've got tons of great content. We do to episodes a week. We do an interview on mondays. And we do a solo episode with me every thursday again. I hope you guys enjoyed this. Make sure you subscribe to the podcast. Right me a review on itunes. I'd love to hear from you and who knows. Maybe i'll give you a quick shout out on a future episode. Have an awesome day. And we'll talk to you next week. Listeners i want to thank you for tuning in. I truly appreciate your time. If you're enjoying the podcast then do me a huge favor. Click the subscribe button now and please leave me review. It would mean a lot to me..

six tips dennis brown next week five itunes less than one hundred words mondays less than sixty characters less than a hundred words four five tips five quick tips thursday one time Five tips growth experts three times today three emails three
"dennis brown" Discussed on Growth Experts with Dennis Brown

Growth Experts with Dennis Brown

06:26 min | 7 months ago

"dennis brown" Discussed on Growth Experts with Dennis Brown

"Slash guide. Now what's going on with the show. Hey everybody it's dennis brown and welcome back to another growth experts. Podcast today i am going to share with you. Some very specific and behind the scenes details of a recent test that i did with sms. Marketing text based marketing. So hold tight. Grab a pen. Take some notes. I think you're going to be excited are so before we dive into the stats and the actual experiment. Let's pull apart. What exactly is sms. Marketing for those you. That aren't familiar with that. You've probably received promotional tax from a business. And that's the brunt of it really. Sms marketing is when you're sending promotional messages or campaigns for marketing purposes using text based marketing. Also known as sms. You know these are messages. That are mostly meant to communicate you know time-sensitive offers or updates our alerts and these people opted in to receive these messages. So that's what. Sms marketing is. Okay so my experiment. Basically went like this about a month ago. I decided i was going to release a new course in one of my niches and so i decided that rather than just using my email list which is typically how i would release a course or that would be the primary communications channel. I decided to use sms. text marketing. The way i did that was pretty simple. I did a facebook live once a week where. I promoted a notification list where they could sign up to the tax base marketing platform to get notified when the course released. Okay so i push that for several weeks. I also sent it out to my email list and said listen if you want to get access to this course. You're going to need to be on my notification list and you're gonna have to accept a text message from me and that's how you'll get notified. It's the only way that you can enroll or get notified of the release of this course so over the course of several weeks. I was promoting that offer and during that timeframe i signed up about three hundred people into the weightless right so they were all on the wait list. Waiting for specific details about the course. I gave them some details but of course they needed a lot more specifics. So i prime them to be aware and ready to respond. When the tax went out. I created emergency because ultimately i was only allowing about fifty people into this initial cohort for this brand new course there. Here's exactly what happened on the day. The release i sent the text message out to about three hundred people at eleven forty five a. m. eastern time and so. Because i was running this experiment. I really wanted to see. How effective tax base marketing was that was the entire goal and lo and behold. I refreshed the enrollment button. After four minutes and there it had been over twenty new people that had signed up and enrolled in the course now i was only allowing fifty people into the course so throughout the course of the day what ended up happening was within the same day that one day we filled that entire course up with over fifty members we actually oversold the course in less than twelve hours. Okay so here are some of the stats behind the scenes. After i sent that first message the stats came back. That ninety two percent of the people opened that launch tax message about eight percent of those messages bounced for whatever reason in about fifty four percent of the people that open that text message clicked the actual link to see the launch details of this new product of this new course. So let's just pull that apart a little bit if you compare text based marketing results that i just shared with you compared to email marketing. Here's what you're looking at. Ninety two percent open rate on taxed verses what you'll typically get an email is maybe twenty percent thirty if you're doing a really really good job. Those would be open rates for tax versus email. Now let's look at click through rates so in email depending upon the size of your list depending upon the type of email you know you might get somewhere between one and five percent clippers right. Five percent click through is extremely good. One to two percent is kind of the norm. And i was able to get with my sms. Tax bake marketing launch fifty four percent. Click through on this offer which is crazy. So that's fifty four percent tax versus one defy percent in email just to put it in a little bit of context and the last number that i was able to extrapolate from the data that i got from this experiment is that with about three hundred people on the list. Ninety two percent of actually opened the taxed in about twenty percent of those people actually converted into customers. so that's a twenty percent conversion ratio. And i can tell you. That probability is that had. I just use email. I would had nowhere near these types of results. Nowhere as fast so you know for me. This was a great experiment. It was a great intro into using sms. Text based marketing. I'm super excited about it. And the reason why. I think it was so effective is just really simple right and here are some stats to highlight that ninety. Two percent of all adults in the united states have a cell phone ninety percent of all text. Messages are read within three minutes. That's crazy particularly when you're talking about urgency and time sensitive ninety one percent of all americans have their mobile devices near them. Twenty four hours a day seven days a week. That's a crazy stat. And when you consider click through rates. Email versus tax sms. The average. Click through for an ad on sms or a promotion on s. nineteen percent. So i think those are some of the reasons why. Sms is so affected. Why text based marketing and so effective and why. This experiment turned out. So well me so. I hope you guys enjoyed this again. You're gonna be seeing and hearing more text based marketing strategies and techniques for me in the future. I thought this is a great first. Step a great experiment. I hope you guys enjoyed this. If you did make sure you subscribe to the growth experts. Podcast lead me review on itunes. Tell a friend or to take a snapshot of this episode and share it on social. Make sure you tag me at ask. Dennis brown and i'll see you next week listeners. I wanna thank you for tuning in. I truly appreciate your time. If you're enjoying the podcast then do me a huge favor. Click the subscribe button now and please leave me review. It would mean a lot to.

Dennis brown twenty percent Five percent ninety percent ninety two percent One ninety one percent five percent fifty four percent one fifty people Ninety two percent ninety facebook itunes today nineteen percent next week less than twelve hours two percent
"dennis brown" Discussed on Growth Experts with Dennis Brown

Growth Experts with Dennis Brown

02:05 min | 8 months ago

"dennis brown" Discussed on Growth Experts with Dennis Brown

"I have an iphone so that <Speech_Male> doesn't bother me <Speech_Male> but ultimately there are a lotta <Speech_Male> users that they are not <Speech_Male> going to be able to connect <Speech_Male> with engage <Speech_Male> with their build userbase <Speech_Male> until they launched <Speech_Male> that. Now i've heard that they <Speech_Male> are launching that <Speech_Male> but again it has yet to <Speech_Male> be seen. So <Speech_Male> those are a few of <Speech_Male> the pros and cons <Speech_Male> on <Speech_Male> a personal. No <Speech_Male> for me <Speech_Male> you know. I'm <Speech_Male> really just looking. <Speech_Male> I'm still <Speech_Male> watching and observing. <Speech_Male> Exactly <Speech_Male> how <Speech_Male> this affects. <Speech_Male> How this clubhouse up <Speech_Male> i may be able <Speech_Male> to leverage it to further <Speech_Male> my brand <Speech_Male> the biggest challenge <Speech_Male> right now is <Speech_Male> the fact that i can't <Speech_Male> see me spending <Speech_Male> an hour <Speech_Male> or two <Speech_Male> or three or five <Speech_Male> particularly a <Speech_Male> day hours <Speech_Male> on <Speech_Male> trying to build <Speech_Male> out the user base. <Speech_Male> You know it just doesn't <Speech_Male> scale for <Speech_Male> me. It doesn't <Speech_Male> allow me. I mean i have <Speech_Male> way more things to <Speech_Male> be doing my business that <Speech_Male> are going to give me a much. Bigger <Speech_Male> are y. <Speech_Male> So that's the <Speech_Male> biggest challenge for <Speech_Male> me right now. I'm still <Speech_Male> looking for a <Speech_Male> way that i can <Speech_Male> leverage the platform <Speech_Male> without <Speech_Male> having it to <Speech_Male> be a huge <Speech_Male> time suck <Speech_Male> and a huge time <Speech_Male> commitment on my and <Speech_Male> so those are the <Speech_Male> pros and cons. I hope you understand. <Speech_Male> Now what clubhouses. <Speech_Male> <Speech_Male> I think there might be a huge <Speech_Male> opportunity there. <Speech_Male> But it's yet to be <Speech_Male> proven out. <Speech_Male> My gut says that <Speech_Male> it is going to scale <Speech_Male> <Speech_Male> and then eventually <Speech_Male> they'll figure out how to monetize <Speech_Male> it but for <Speech_Male> right now you know. <Speech_Male> I'm still observing. <Speech_Male> If you guys <Speech_Male> want to connect <Speech_Male> or follow me <Speech_Male> on clubhouse <Speech_Male> just go <Speech_Male> look for me. Dennis brown <Speech_Male> or ask dennis <Speech_Male> brown on clubhouse <Speech_Male> will definitely <Speech_Male> follow me. We'll get <Speech_Male> a check on. Maybe you'll <Speech_Male> find. We'll find each other <Speech_Male> in the same clubhouse <Speech_Male> room and will be <Speech_Male> able to actually have a conversation <Speech_Male> so <Speech_Male> i hope you guys enjoyed this. <Speech_Male> I know it was a little <Speech_Male> bit scatter brained because <Speech_Male> this very new to me <Speech_Male> the whole clubhouse app <Speech_Male> but i'm excited i hope <Speech_Male> you are. You know <Speech_Male> make sure you subscribe to <Speech_Male> the podcast. Give us <Speech_Male> a review on. I tunes <Speech_Male> <Advertisement> and i'll be back <Speech_Music_Male> next week. Talk to you soon. <Speech_Music_Female> <SpeakerChange> <Speech_Music_Female> listeners. <Speech_Female> I wanna <Speech_Female> thank you for tuning <Speech_Female> in. I truly <Speech_Male> appreciate your <Speech_Male> time. If <Speech_Male> you're enjoying the podcast <Speech_Male> <Speech_Male> do me a huge <Speech_Male> favor. Click <Speech_Male> the subscribe button <Speech_Female> now and please <Speech_Male> leave me <Speech_Female> review. <SpeakerChange> It would mean <Speech_Music_Male> a lot to me.

iphone Dennis brown two five three next week Speech_Music_Male Speech_Male an hour dennis
"dennis brown" Discussed on Growth Experts with Dennis Brown

Growth Experts with Dennis Brown

07:18 min | 8 months ago

"dennis brown" Discussed on Growth Experts with Dennis Brown

"You're listening to the growth experts podcast. So if you're looking to ten x your business by learning proven gross strategies. You're in the right place during my interviews with top. Ceo's entrepreneurs and marketers. I dig deep to uncover the real strategies hacks and tools to help you achieve your goals. And i'm your host dennis brown. Have you ever wondered how i generate thousands of inbound leads per year using linked in well is sponsored by my guide the ultimate guide to generating inbound leads with lincoln. This is the definitive guide on how to consistently generate inbound. Leads using lincoln and social selling. So if you want a copy of that guy just send attacks two four four. Two two two with the word l. I. guide all one word l. i. Guide to four four. Two two two or you can go to my website at ask. Dennis brown dot com forward slash guide. Now what's going on with the show. Hey welcome back everybody in today. I'm going to share with you. Five of my favorite ways to come up with new content ideas for your blog posts. Your youtube videos your facebook lives or even podcast episodes just like this one. If you're anything like me sometimes you just need a little extra inspiration when coming up with content ideas especially if you've been creating content for a long time just like i have so while there are dozens and dozens and dozens of different ways to come up with content ideas. These are my five favorites. I'm just going to list them off. Really quick is going to be a short episode. I hope he has enjoyed this. This is something that will definitely tease your brain gets you thinking indefinitely you'll be able to put together an entire list. Probably an entire month's worth of content by spending probably thirty to sixty minutes you'll utilizing one or more of these different tools all right so number one on. The list is one of my favorite tools. It's called uber's suggest. Now uber suggest is really more of an seo optimization tool it's neil patel's tool he's been guest on the podcast if you guys want to check that out obviously go through and search some of the archives. He was an amazing guest. He has been running uber suggests for several years. Now there's a free and a paid version and they have a content generating idea tool so they have a tool. That's much like buzz. Sumo but is a lot cheaper and again they have a free and a paid version. So uber suggest is definitely one of the first places i go when i'm trying to generate new content ideas all right so number two on the list is corre and for those. That are familiar. I'd be shocked but quarter is a community where you can ask questions in. Get them answered by the community. So it's an amazing tool very very popular a lot of times. I'll go in there. And i'll search for different. Keywords are searched for different topics. And then what will happen is. I'll be able to turn those questions. And even some of the answer content into content ideas for my future content right. So it's very meta using. Cora has been a great tool. It's very easy to use. It's free so definitely check out on the next time you're looking for some different content ideas all right number three on. The list is definitely one of my favorites. And that is super simple. And that is ask your community. Ask your customers. Ask the people that are on your email list. Ask your social media followers. Ask your youtube followers. Ask your podcast listeners. Ask your audience. Ask your audience about what things what challenges. They're having what struggles they're having what questions they have. What topics that they want you to cover that. They want you to share with them that they want you to help. So if you ask your community that is definitely one of my favorite ways to come up with. New content. ideas aren't number four on the list is check out your blog comments and or your youtube comments many times of your publishing a blog or you're publishing videos on youtube and you have the comments enabled on your blog or youtube channel. Of course you will get comments from your subscribers from your followers from your viewers and those comments in many cases will be questions and or meaningful feedback as it relates to a specific piece of content. So those comments on your blog and youtube can be powerful ways to come up with new content ideas. As a matter of fact. I get tons of content from my youtube comments and for my blog comments again. This is in some ways kind of related back to the last one where it's asking your community but you're not specifically asking them they're just volunteering ideas and feedback that could be valuable for you to create new content in the future and last but not least google search suggestions when you go to google. I'm sure you're all familiar. You type in keyword. Say for example. Maybe it's email marketing and all of a sudden. You'll see a bunch of suggestions that google will provide you. It might be email marketing services. It might be email marketing. Best practices email marketing templates email marketing strategy and those are frequently you know searches that are very frequent from user so these are topics that people are searching about. So that's a great way to come up with content ideas as well you know and then in addition to that there are also search suggestions that you can check out related searches at the bottom of the page so whenever you do get some search results at the bottom of the page. They'll always come up with some sort of searches related to whatever topic that you were looking for for example email marketing so they may come up with things like you know how to do email marketing or email marketing free or email marketing definition or email marketing benefits right. So this is just an example. But if you use google they will give you suggestions. Those suggestions are based upon data that they have gathered based upon how other users are using google to search so those topics can be very powerful and a great way to generate new content ideas. All right so once again. Those are my top five. Let me just run through them. Really quick suggest corre ask your community blogger youtube comments and then of course google search suggestion. So if you're anything like me. There are times when you need to get inspired about creating new content and these are the types of tools that i use to generate new ideas. Not only for this podcast but for my different social media channels blog posts and all the content that i put out so i hope you guys enjoyed this. If you did make sure you subscribe to the podcast. I really appreciate it. We put out to episodes every week on mondays. We do a live interview with a top entrepreneur and every thursday. I do a solo episode like this where i share some of my struggles so my challenges some of my winds my losses. My lessons the things. I've learned and some of the things that i've developed and hamby been able to fortunate enough to share with you to help you grow your business so i'll be having awesome day. Have an awesome week. And we'll talk to you next week. Listeners i want to thank you for tuning in. I truly appreciate your time. If you're enjoying the podcast then do me a huge favor. Click the subscribe button now and please leave me a review. It would mean a lot to.

thirty dennis brown next week youtube dozens uber facebook five favorites mondays today Dennis brown sixty minutes neil patel google thousands of inbound leads thursday growth experts Cora Ceo first places
"dennis brown" Discussed on Growth Experts with Dennis Brown

Growth Experts with Dennis Brown

05:25 min | 8 months ago

"dennis brown" Discussed on Growth Experts with Dennis Brown

"I'm going to share with you. Five of my favorite ways to come up with new content ideas for your blog posts. Your youtube videos your facebook lives or even podcast episodes just like this one. If you're anything like me sometimes you just need a little extra inspiration when coming up with content ideas especially if you've been creating content for a long time just like i have so while there are dozens and dozens and dozens of different ways to come up with content ideas. These are my five favorites. I'm just going to list them off. Really quick is going to be a short episode. I hope he has enjoyed this. This is something that will definitely tease your brain gets you thinking indefinitely you'll be able to put together an entire list. Probably an entire month's worth of content by spending probably thirty to sixty minutes you'll utilizing one or more of these different tools all right so number one on. The list is one of my favorite tools. It's called uber's suggest. Now uber suggest is really more of an seo optimization tool it's neil patel's tool he's been guest on the podcast if you guys want to check that out obviously go through and search some of the archives. He was an amazing guest. He has been running uber suggests for several years. Now there's a free and a paid version and they have a content generating idea tool so they have a tool. That's much like buzz. Sumo but is a lot cheaper and again they have a free and a paid version. So uber suggest is definitely one of the first places i go when i'm trying to generate new content ideas all right so number two on the list is corre and for those. That are familiar. I'd be shocked but quarter is a community where you can ask questions in. Get them answered by the community. So it's an amazing tool very very popular a lot of times. I'll go in there. And i'll search for different. Keywords are searched for different topics. And then what will happen is. I'll be able to turn those questions. And even some of the answer content into content ideas for my future content right. So it's very meta using. Cora has been a great tool. It's very easy to use. It's free so definitely check out on the next time you're looking for some different content ideas all right number three on. The list is definitely one of my favorites. And that is super simple. And that is ask your community. Ask your customers. Ask the people that are on your email list. Ask your social media followers. Ask your youtube followers. Ask your podcast listeners. Ask your audience. Ask your audience about what things what challenges. They're having what struggles they're having what questions they have. What topics that they want you to cover that. They want you to share with them that they want you to help. So if you ask your community that is definitely one of my favorite ways to come up with. New content. ideas aren't number four on the list is check out your blog comments and or your youtube comments many times of your publishing a blog or you're publishing videos on youtube and you have the comments enabled on your blog or youtube channel. Of course you will get comments from your subscribers from your followers from your viewers and those comments in many cases will be questions and or meaningful feedback as it relates to a specific piece of content. So those comments on your blog and youtube can be powerful ways to come up with new content ideas. As a matter of fact. I get tons of content from my youtube comments and for my blog comments again. This is in some ways kind of related back to the last one where it's asking your community but you're not specifically asking them they're just volunteering ideas and feedback that could be valuable for you to create new content in the future and last but not least google search suggestions when you go to google. I'm sure you're all familiar. You type in keyword. Say for example. Maybe it's email marketing and all of a sudden. You'll see a bunch of suggestions that google will provide you. It might be email marketing services. It might be email marketing. Best practices email marketing templates email marketing strategy and those are frequently you know searches that are very frequent from user so these are topics that people are searching about. So that's a great way to come up with content ideas as well you know and then in addition to that there are also search suggestions that you can check out related searches at the bottom of the page so whenever you do get some search results at the bottom of the page. They'll always come up with some sort of searches related to whatever topic that you were looking for for example email marketing so they may come up with things like you know how to do email marketing or email marketing free or email marketing definition or email marketing benefits right. So this is just an example. But if you use google they will give you suggestions. Those suggestions are based upon data that they have gathered based upon how other users are using google to search so those topics can be very powerful and a great way to generate new content ideas. All right so once again. Those are my top five. Let me just run through them. Really quick suggest corre ask your community blogger youtube comments and then of course google search suggestion. So if you're anything like me. There are times when you need to get inspired about creating new content and these are the types of tools that i use to generate new ideas. Not only for this podcast but for my different social media channels blog posts and all the content that i put out

thirty dennis brown next week youtube dozens uber facebook five favorites mondays today Dennis brown sixty minutes neil patel google thousands of inbound leads thursday growth experts Cora Ceo first places
5 Ways to Come Up with Great Content For Your Next Blog, Video or Podcast

Growth Experts with Dennis Brown

05:26 min | 8 months ago

5 Ways to Come Up with Great Content For Your Next Blog, Video or Podcast

"I'm going to share with you. Five of my favorite ways to come up with new content ideas for your blog posts. Your youtube videos your facebook lives or even podcast episodes just like this one. If you're anything like me sometimes you just need a little extra inspiration when coming up with content ideas especially if you've been creating content for a long time just like i have so while there are dozens and dozens and dozens of different ways to come up with content ideas. These are my five favorites. I'm just going to list them off. Really quick is going to be a short episode. I hope he has enjoyed this. This is something that will definitely tease your brain gets you thinking indefinitely you'll be able to put together an entire list. Probably an entire month's worth of content by spending probably thirty to sixty minutes you'll utilizing one or more of these different tools all right so number one on. The list is one of my favorite tools. It's called uber's suggest. Now uber suggest is really more of an seo optimization tool it's neil patel's tool he's been guest on the podcast if you guys want to check that out obviously go through and search some of the archives. He was an amazing guest. He has been running uber suggests for several years. Now there's a free and a paid version and they have a content generating idea tool so they have a tool. That's much like buzz. Sumo but is a lot cheaper and again they have a free and a paid version. So uber suggest is definitely one of the first places i go when i'm trying to generate new content ideas all right so number two on the list is corre and for those. That are familiar. I'd be shocked but quarter is a community where you can ask questions in. Get them answered by the community. So it's an amazing tool very very popular a lot of times. I'll go in there. And i'll search for different. Keywords are searched for different topics. And then what will happen is. I'll be able to turn those questions. And even some of the answer content into content ideas for my future content right. So it's very meta using. Cora has been a great tool. It's very easy to use. It's free so definitely check out on the next time you're looking for some different content ideas all right number three on. The list is definitely one of my favorites. And that is super simple. And that is ask your community. Ask your customers. Ask the people that are on your email list. Ask your social media followers. Ask your youtube followers. Ask your podcast listeners. Ask your audience. Ask your audience about what things what challenges. They're having what struggles they're having what questions they have. What topics that they want you to cover that. They want you to share with them that they want you to help. So if you ask your community that is definitely one of my favorite ways to come up with. New content. ideas aren't number four on the list is check out your blog comments and or your youtube comments many times of your publishing a blog or you're publishing videos on youtube and you have the comments enabled on your blog or youtube channel. Of course you will get comments from your subscribers from your followers from your viewers and those comments in many cases will be questions and or meaningful feedback as it relates to a specific piece of content. So those comments on your blog and youtube can be powerful ways to come up with new content ideas. As a matter of fact. I get tons of content from my youtube comments and for my blog comments again. This is in some ways kind of related back to the last one where it's asking your community but you're not specifically asking them they're just volunteering ideas and feedback that could be valuable for you to create new content in the future and last but not least google search suggestions when you go to google. I'm sure you're all familiar. You type in keyword. Say for example. Maybe it's email marketing and all of a sudden. You'll see a bunch of suggestions that google will provide you. It might be email marketing services. It might be email marketing. Best practices email marketing templates email marketing strategy and those are frequently you know searches that are very frequent from user so these are topics that people are searching about. So that's a great way to come up with content ideas as well you know and then in addition to that there are also search suggestions that you can check out related searches at the bottom of the page so whenever you do get some search results at the bottom of the page. They'll always come up with some sort of searches related to whatever topic that you were looking for for example email marketing so they may come up with things like you know how to do email marketing or email marketing free or email marketing definition or email marketing benefits right. So this is just an example. But if you use google they will give you suggestions. Those suggestions are based upon data that they have gathered based upon how other users are using google to search so those topics can be very powerful and a great way to generate new content ideas. All right so once again. Those are my top five. Let me just run through them. Really quick suggest corre ask your community blogger youtube comments and then of course google search suggestion. So if you're anything like me. There are times when you need to get inspired about creating new content and these are the types of tools that i use to generate new ideas. Not only for this podcast but for my different social media channels blog posts and all the content that i put out

Youtube Corre Neil Patel Google Cora Facebook
"dennis brown" Discussed on Growth Experts with Dennis Brown

Growth Experts with Dennis Brown

02:15 min | 9 months ago

"dennis brown" Discussed on Growth Experts with Dennis Brown

"You may not have <Speech_Male> any relevance to your <Speech_Male> business but it's <Speech_Male> relevant to them <Speech_Male> that means it's important <Speech_Male> right so <Speech_Male> that's number one number <Speech_Male> two nowhere <Speech_Male> in this process. <Speech_Male> Have i tried <Speech_Male> to sow or beat <Speech_Male> them over the head with my <Speech_Male> pitch very <Speech_Male> very important. Do <Speech_Female> not come off sales <Speech_Male> if you <Speech_Male> do. You're going to get the heisman. <Speech_Male> They're going to <Speech_Male> ghost you and at that point <Speech_Male> you will never hear back <Speech_Male> from them again <Speech_Male> and number three is <Speech_Male> the fact that when <Speech_Male> you send a custom <Speech_Male> connection request <Speech_Male> to someone that <Speech_Male> you do not know <Speech_Female> and they do <SpeakerChange> not know <Speech_Female> you what <Speech_Female> they do is <Speech_Male> they get to check <Speech_Male> out your profile <Speech_Female> and check out your <Speech_Female> credibility <Speech_Female> before <Speech_Female> they accept your <Speech_Male> connection requests <Speech_Male> before they start <Speech_Male> a dialogue or <Speech_Male> reply back to <Speech_Male> <Advertisement> you that takes <Speech_Male> a lot of the pressure <Speech_Male> off so those are the three <Speech_Male> <Advertisement> primary reasons <Speech_Male> <Advertisement> why this <Speech_Male> strategy works <Speech_Male> so. I hope you guys enjoyed <Speech_Male> <Advertisement> this today. <Speech_Male> <Advertisement> We talked about how to <Speech_Male> tap into <Speech_Male> <Advertisement> the celebrity and <Speech_Male> following of <Speech_Male> industry influencers <Speech_Male> to start having <Speech_Male> more conversations <Speech_Male> generating <Speech_Male> <Advertisement> leads for your <Speech_Male> business today we talk <Speech_Female> specifically about <Speech_Male> <Advertisement> lengthen. But this will <Speech_Male> <Advertisement> work. On almost any social <Speech_Male> media platform <Speech_Male> if you'd like to get access <Speech_Male> to a free <Speech_Male> download <Speech_Female> achie- <Speech_Female> an outline that <Speech_Male> summarizes everything. <Speech_Male> We went over here <Speech_Male> today on this episode. <Speech_Male> Go to <Speech_Male> ask. Dennis brown <Speech_Male> dot com <Speech_Male> forward <Speech_Male> slash. One <Speech_Male> <Speech_Male> five download <Speech_Male> again <Speech_Male> asked dennis <Speech_Male> brown dot com <Speech_Male> <Advertisement> forward slash. <Speech_Male> <Advertisement> One nine <Speech_Male> <Advertisement> five <Speech_Male> <Advertisement> download <Speech_Female> and you'll be able to get immediate <Speech_Female> <Advertisement> access to <Speech_Female> <Advertisement> this chichi where <Speech_Male> i talk about an outline <Speech_Male> <SpeakerChange> everything <Speech_Male> <Advertisement> that we win over here today <Speech_Male> if you guys enjoyed <Speech_Male> this episode <Speech_Male> do me a favor and <Speech_Male> take a screen shot <Speech_Male> <Advertisement> of whether that'd be on your <Speech_Male> mobile device or <Speech_Male> your ipad or whatever. <Speech_Male> It is <Speech_Male> and sheridan <Speech_Male> social shared on <Speech_Male> <Advertisement> linked in shared on instagram <Speech_Male> <Advertisement> facebook. <Speech_Female> And don't forget <Speech_Male> to tag me <Speech_Male> at my username. <Speech_Male> ask dennis <Speech_Male> brown with. That's where <Speech_Male> you can find me on. Almost <Speech_Male> <Advertisement> any social platform <Speech_Male> <Advertisement> again. Take <Speech_Male> a quick snapshot <Speech_Male> shared on social. <Speech_Male> Make sure you tag me <Speech_Music_Male> <Advertisement> and we'll talk soon <Speech_Music_Female> <SpeakerChange> <Speech_Music_Female> listeners. <Speech_Female> I want to <Speech_Female> thank you for tuning <Speech_Female> in. I truly <Speech_Female> appreciate your <Speech_Male> time. If <Speech_Male> you're enjoying the podcast <Speech_Male> than <Speech_Male> do me a huge <Speech_Male> favor. Click <Speech_Male> the subscribe button now <Speech_Female> and please <Speech_Female> leave me <Speech_Female> review. <SpeakerChange> It would mean <Speech_Music_Male> a lot to me.

Dennis brown dennis facebook
"dennis brown" Discussed on Growth Experts with Dennis Brown

Growth Experts with Dennis Brown

08:19 min | 9 months ago

"dennis brown" Discussed on Growth Experts with Dennis Brown

"Why don't you unpack. This no fell video formula. Because i think this is really going to draw the picture for people. I think this is going to put it a little bit more concrete structure for them. So as i mentioned earlier i have been in front of the camera for many many years. I was a long time tv journalist. I've made all of my mistakes. Live in front of a lot of people and when i started working with business owners when i started my company. I realized that the things that i did for. Tv for the news for my job. It was the system. I just didn't put it into words. Just i didn't have to. I was under a deadline. I had multiple deadlines a day and so focused on any of those pieces. I wouldn't get my job done. So i had to create this system to help explain to business owners. I was working with the path to creating video so zero video is to me a five step process and all laid out right here is five peaks. It's prepare position process publish and promote and again when i was in the newsroom when i was working under deadline i did all of these things. Just did them all at the same time and i did not wittingly. Didn't like think about it. I just did it. But then since then i've had to really break it down to help people who are not used to a deadline. Who are not used to being in front of the camera to really see how to make this work for them. So the one thing. I want to say before i kind of go through my five. Ps is that being on camera is comfortable uncomfortable for everybody for most everybody. Most people i work with. They don't feel comfortable. They don't like the sound of their voice. They don't like the way their hair looks right. Now i don't love the way my hair looks but you just push through knowing that the information that you're sharing the value you're giving is more important than anything else and the first step of my no fill video formula is to prepare. Unfortunately being on video needs a little bit more equipment than like logging or even podcasting. You kind of need a camera so most of the time a camera that you have that you're using to text with to check your stocks with is good enough. The smartphone that you have in your hand will have a camera that is good enough and preparing is just that preparing that preparing and making sure you have a camera preparing your audio to make sure that you're in a quiet place if you don't have an external microphone and then also making sure that people can see you so i do have a light on me right now but if you don't sitting by a window and making sure you're facing the window so that the light is shining on you is really enough. There doesn't need to be a huge monetary outlay. If that's where you want to start which is using what you have right now. And i know a lotta people kind of get stuck in the prepare mode. I know it. Because i hear all the questions. Oh you know. Should i get this camera. Should i get that an icee. Let's wait until we figure out how you're going to use video in your business and if you continue with it sure get the next level. Dsl our share. A picture with me. Because i love to stay ahead. I love a good camera just like anybody else but until you get to that point. Let's start with what you have. And then the next part is the next part that dumps people is the positioning that you have in your space. What are you going to say on camera. How are you going to connect with people who want to hear what you have to say and so positioning is really just figuring out who want to talk to on camera and giving them content. That will help them create value in their day so that could look very different for many different people when i do videos from youtube channel. I know that people are asking me questions about equipment. They're asked me questions about scripts and they're asked me questions about backgrounds and things like that so my videos are focused on giving them those answers. So i have a script template that i share. I have all kinds of equipment guide that people can download for free and if you look at your content in that way you can do the same thing for your audience. It's really funny. You know. I'm glad you brought that up. It's funny because i have. I think i have over one hundred videos on my youtube channel. And i would bet that eighty percent of them. The topics of eighty percent of them were questions. The people had asked me either. They asked me over social or by email or maybe it was in another video alive. I was doing. They had asked this question in the comments. But i take a lot of my content. The topics from questions people are asking me because after all i'm here to serve them. It's not about what's interesting to me. It's about what they wanna know. So i love that as a tip. I think that's a simple easy tip on how to start creating ideas of what you're going to talk about. I love this tip to is more more so in the last few months i've been on a lot of virtual call like summits and webinars with organizations with a lot of people who are on the call and they ask you a bunch of questions and so i'll take the questions that come in through zoom and i'll just save them a click save on the chat and take those questions and turn them into videos knowing that if one person is asking that question most likely someone else is asking it somewhere that i can figure out. Seo wise how to put that on youtube. But then i also have a piece of video that answers the question that i know that at least one person has so i can even send that video to that one person but it's not so much that we don't have content in her head or that we even have trouble organizing it is sometimes. We just don't know where to get started and to me. That's a great start. If people already asking you questions save it. Save it somewhere safe so you can refer to it over and over again. Just keep a running list. I actually have google. Doc and i actually have a note in my iphone. Wear whenever a topic comes up whenever a question comes up. I always just keep rolling index of topics and i usually put them in kind of title format. And then i use that as kind of the framework of what i'm going to create the content about whether it be a podcast episode or a video or blockbuster. Whatever it's just a habit that i've developed over the years so i think that's a great idea. I love that and my problem. Unfortunately i have a lot of ideas and a lot of different places. I put them in. So don't do that. Note to self right. Do not do that. If you're going to have a google. Doc have one not like five where things are difficult to find. And that's the other thing is sort of creating for yourself. A process that you will follow. I was just talking to a client. Just a bit ago and i said to her. What if you started a weekly facebook live to your audience. They ask you questions all the time they ask you all the time. All kinds of questions you have answers to that for them relate and you have answers for them that are related to your business. Maybe add some sort of product is out of stock. Or you're getting a new shipment of this or your hours changing. Why don't we have a weekly update like wednesdays at ten. Am that you can share all of the updates for the week and your audience knows to check in on that every single week at the same time and if they're not there live they can catch the replay. What i find is that me saying that is one thing but actually having them feel comfortable enough to do that is another so we just wanna give one tip dennis and you know. I know you probably didn't have to do this in the very beginning. But some people don't necessarily feel comfortable talking on camera so what you could do is just turn on your camera like turn on your phone. Swipe up put the camera on selfie mode and start recording yourself every morning after you get up. Maybe after you've had some coffee record yourself giving like a one minute tip of the day. It won't go anywhere it won't unless you wanted to won't go anywhere. Just have it on your phone and try that for seven days and then take a look at them. See how you feel about them after. You've recorded them. What you'll probably see is it wasn't so bad and then you're kind of building that muscle memory. You're like oh. I can do this. I can record this on my phone. I can share this tip. I can share that tip and it can be succinct. It can be valuable and once it's on my phone. I can share it.

cheryl tan Dennis brown Sheryl dennis
Why You Need Start Doing Video with Cheryl Tan

Growth Experts with Dennis Brown

08:19 min | 9 months ago

Why You Need Start Doing Video with Cheryl Tan

"Why don't you unpack. This no fell video formula. Because i think this is really going to draw the picture for people. I think this is going to put it a little bit more concrete structure for them. So as i mentioned earlier i have been in front of the camera for many many years. I was a long time tv journalist. I've made all of my mistakes. Live in front of a lot of people and when i started working with business owners when i started my company. I realized that the things that i did for. Tv for the news for my job. It was the system. I just didn't put it into words. Just i didn't have to. I was under a deadline. I had multiple deadlines a day and so focused on any of those pieces. I wouldn't get my job done. So i had to create this system to help explain to business owners. I was working with the path to creating video so zero video is to me a five step process and all laid out right here is five peaks. It's prepare position process publish and promote and again when i was in the newsroom when i was working under deadline i did all of these things. Just did them all at the same time and i did not wittingly. Didn't like think about it. I just did it. But then since then i've had to really break it down to help people who are not used to a deadline. Who are not used to being in front of the camera to really see how to make this work for them. So the one thing. I want to say before i kind of go through my five. Ps is that being on camera is comfortable uncomfortable for everybody for most everybody. Most people i work with. They don't feel comfortable. They don't like the sound of their voice. They don't like the way their hair looks right. Now i don't love the way my hair looks but you just push through knowing that the information that you're sharing the value you're giving is more important than anything else and the first step of my no fill video formula is to prepare. Unfortunately being on video needs a little bit more equipment than like logging or even podcasting. You kind of need a camera so most of the time a camera that you have that you're using to text with to check your stocks with is good enough. The smartphone that you have in your hand will have a camera that is good enough and preparing is just that preparing that preparing and making sure you have a camera preparing your audio to make sure that you're in a quiet place if you don't have an external microphone and then also making sure that people can see you so i do have a light on me right now but if you don't sitting by a window and making sure you're facing the window so that the light is shining on you is really enough. There doesn't need to be a huge monetary outlay. If that's where you want to start which is using what you have right now. And i know a lotta people kind of get stuck in the prepare mode. I know it. Because i hear all the questions. Oh you know. Should i get this camera. Should i get that an icee. Let's wait until we figure out how you're going to use video in your business and if you continue with it sure get the next level. Dsl our share. A picture with me. Because i love to stay ahead. I love a good camera just like anybody else but until you get to that point. Let's start with what you have. And then the next part is the next part that dumps people is the positioning that you have in your space. What are you going to say on camera. How are you going to connect with people who want to hear what you have to say and so positioning is really just figuring out who want to talk to on camera and giving them content. That will help them create value in their day so that could look very different for many different people when i do videos from youtube channel. I know that people are asking me questions about equipment. They're asked me questions about scripts and they're asked me questions about backgrounds and things like that so my videos are focused on giving them those answers. So i have a script template that i share. I have all kinds of equipment guide that people can download for free and if you look at your content in that way you can do the same thing for your audience. It's really funny. You know. I'm glad you brought that up. It's funny because i have. I think i have over one hundred videos on my youtube channel. And i would bet that eighty percent of them. The topics of eighty percent of them were questions. The people had asked me either. They asked me over social or by email or maybe it was in another video alive. I was doing. They had asked this question in the comments. But i take a lot of my content. The topics from questions people are asking me because after all i'm here to serve them. It's not about what's interesting to me. It's about what they wanna know. So i love that as a tip. I think that's a simple easy tip on how to start creating ideas of what you're going to talk about. I love this tip to is more more so in the last few months i've been on a lot of virtual call like summits and webinars with organizations with a lot of people who are on the call and they ask you a bunch of questions and so i'll take the questions that come in through zoom and i'll just save them a click save on the chat and take those questions and turn them into videos knowing that if one person is asking that question most likely someone else is asking it somewhere that i can figure out. Seo wise how to put that on youtube. But then i also have a piece of video that answers the question that i know that at least one person has so i can even send that video to that one person but it's not so much that we don't have content in her head or that we even have trouble organizing it is sometimes. We just don't know where to get started and to me. That's a great start. If people already asking you questions save it. Save it somewhere safe so you can refer to it over and over again. Just keep a running list. I actually have google. Doc and i actually have a note in my iphone. Wear whenever a topic comes up whenever a question comes up. I always just keep rolling index of topics and i usually put them in kind of title format. And then i use that as kind of the framework of what i'm going to create the content about whether it be a podcast episode or a video or blockbuster. Whatever it's just a habit that i've developed over the years so i think that's a great idea. I love that and my problem. Unfortunately i have a lot of ideas and a lot of different places. I put them in. So don't do that. Note to self right. Do not do that. If you're going to have a google. Doc have one not like five where things are difficult to find. And that's the other thing is sort of creating for yourself. A process that you will follow. I was just talking to a client. Just a bit ago and i said to her. What if you started a weekly facebook live to your audience. They ask you questions all the time they ask you all the time. All kinds of questions you have answers to that for them relate and you have answers for them that are related to your business. Maybe add some sort of product is out of stock. Or you're getting a new shipment of this or your hours changing. Why don't we have a weekly update like wednesdays at ten. Am that you can share all of the updates for the week and your audience knows to check in on that every single week at the same time and if they're not there live they can catch the replay. What i find is that me saying that is one thing but actually having them feel comfortable enough to do that is another so we just wanna give one tip dennis and you know. I know you probably didn't have to do this in the very beginning. But some people don't necessarily feel comfortable talking on camera so what you could do is just turn on your camera like turn on your phone. Swipe up put the camera on selfie mode and start recording yourself every morning after you get up. Maybe after you've had some coffee record yourself giving like a one minute tip of the day. It won't go anywhere it won't unless you wanted to won't go anywhere. Just have it on your phone and try that for seven days and then take a look at them. See how you feel about them after. You've recorded them. What you'll probably see is it wasn't so bad and then you're kind of building that muscle memory. You're like oh. I can do this. I can record this on my phone. I can share this tip. I can share that tip and it can be succinct. It can be valuable and once it's on my phone. I can share it.

Youtube Google SEO DOC Facebook Dennis
"dennis brown" Discussed on Growth Experts with Dennis Brown

Growth Experts with Dennis Brown

08:01 min | 9 months ago

"dennis brown" Discussed on Growth Experts with Dennis Brown

"You're listening to the growth experts podcast. So if you're looking to ten x your business by learning proven gross strategies. You're in the right place during my interviews with top. Ceo's entrepreneurs and marketers. I dig deep to uncover the real strategies hacks and tools to help you achieve your goals. And i'm your host dennis brown. Have you ever wondered how i generate thousands of inbound leads per year using linked in this episode is sponsored by my guide the ultimate guide to generating inbound leads with in. This is the definitive guide on how to consistently generate inbound. Leads using link them and social selling. So if you want a copy of that guy just send attacks two four four. Two two two with the word l. I. guide all one word l. i. Guide to four four two two two or you can go to my website at ask. Dennis brown dot com forward slash guide. Now what's going on with the show. Hey everyone welcome back. It's thursday and today. I'm going to share with you. The top ten most popular most downloaded exciting growth experts episodes for the year. Two thousand twenty. I figured this is a great way to wrap up the year as i was putting together this list. I realized that we've published almost three hundred episodes since launching the growth experts. Podcast in january of two thousand eighteen. So i'm super excited to share these top ten list so let's get started all right so number. Ten on the list is episode two. Oh to boot strapping. His sass product to seven figures in under two years. Would sean finder. You can find that. Dennis brown dot com forward slash two. Oh two now. Sean is a friend of mine. I met him when he first launched his business. He's done an amazing job growing that sass product growing that business. I highly recommend you. Check out this episode. And i'm super excited to see what the future has. In store for sean. And his team all right so episode number one. Ninety eight is number nine on the list. Number nine is episode. One thousand eight how to build your celebrity and influence to stand out from the crowd with ben devon oddly enough. I met ben on instagram. And he's a big instagram guy. He's a big pr guy. He's a young guy who's really hustling doing extremely well. I definitely suggest you check out episode one ninety eight how to build your celebrity and influence to stand out from the crowd. You can find that it asked dennis brown dot com forward slash. One nine eight all right number eight on the list is episode two. Oh five three mistakes entrepreneurs make that are holding back sales with rene zamora. That's episode tool five. You can find that at ask. Dennis brown dot com forward slash two. Oh five. I definitely enjoyed this episode. I have an affinity for sales. Probably because i sucked at it so bad when i first started but i finally learned the ropes. So i really think that you'll enjoy this episode tool five. All right number seven on the list is episode two eight and it's done by yours truly right talk about three deadly linked in mistakes to avoid at all cost for those you that know me have listen to my podcast before you know on the big lincoln guy you know. I've used it as a primary tool to generate well over twenty million dollars for my different businesses throughout the years. So in this episode a i go over three deadly linked mistakes to avoid at all costs. You can check that out at asked. Dennis brown dot com forward slash. Two eight all right number six on the list is episode two hundred. Be careful of using these four words in twenty twenty with david bryer. Now david an ir good friend. He's been on the podcast multiple times and in this episode. We kind of riff about some of the terms frequently used terms and words buzzwords that we here and It was a fun episode. It's definitely interesting. You should definitely check it out at ask. Dennis brown dot com forward slash. Two hundred. i episode. I should say number. Five on the list is episode. Two hundred and twenty two four entrepreneurial lessons from none other than gary banner. Chuck no gary did not come on my show but these are four lessons that i've learned personally from listening following in just consuming content and following his journey throughout his career. You can check that out at dennis. Brown dot com forward slash to twenty two again. This is where. I dive in on a personal level and share four lessons that i've learned specifically from gary and his journey all right number four on the list episode two. Oh six the fastest way. I have ever seen to grow your email list with adam robinson now episode two. Oh six is with a guy who's developed a sass product. That i had never seen before i didn't know it exists. I didn't know it was legal but it is one hundred percent legal and it definitely works. I actually use adams product and if added thousands of people to my email list since meeting him. So i'm super excited. You guys should definitely check that out. It's episode two. Oh sex you can check that out at ask. Dennis brown dot com forward slash two. Oh six and you all know if you've listened to me before how i feel about the importance of building and owning your own email list and number three on the list is episode one ninety six how to use data to help you achieve hyper growth with tim. Campos what i learned on that episode is. Tim is a very sharp guy and one of the things that i really enjoyed about. This is the fact that he takes a very data driven approach to growth. And what. I've learned about marketing over. The years is that it's all about the data right. There's two primary components the creative in the data. Those are the two things in this episode. one ninety-six we talk all about the data. So if you want to check that out go to ask brown dot com forward slash one. Nine six and number two on the list is episode one ninety nine building a lucrative business with no ideas no expertise and no money with dane maxwell. This was a really cool episode. Dane is an awesome guy. I really enjoyed the episode. You can check that out ass. Dennis brown dot com forward slash. One nine nine again. You know the whole concept of building a lucrative business with no idea ideas expertise and no money is very popular idea for people that want to start a business who don't have a lot of cash don't have a great idea and dane has an amazing framework and understanding of exactly how to do it. Because he's done it himself. So i definitely recommend that. Check it out at episode one ninety nine and number one. The most popular in downloaded episode for two thousand twenty is episode to eleven. How to generate over five thousand inbound leads per day with anthony sarah andrea a couple of my big takeaways from this episode. Are the importance. Understand your customers real y. The why that is driving their decisions and the importance of uncovering that about your customers. He also talks about how to move. Top of the funnel. Leads leads are coming in the top of your funnel and moving them down the funnel to convert them into actual sale so episode. To eleven is definitely one of my favorites. How to generate over five thousand inbound leads per day with anthony sir andrea. That's number one on the list for two thousand and twenty. I hope you guys enjoyed this. If you did make sure you leave a review i tunes make sure you subscribe to the podcast and i'll be back next week. Have an awesome day. And we'll talk to you soon. Listeners i want to thank you for tuning in. I truly appreciate your time. If you're enjoying the podcast than do me a huge favor. Click the subscribe button now and please leave me a review. It would mean a lot to me..

Dennis brown dennis brown sean finder ben devon rene zamora david bryer gary banner gary Sean sean adam robinson ben dane maxwell lincoln Chuck dennis Campos david
"dennis brown" Discussed on Growth Experts with Dennis Brown

Growth Experts with Dennis Brown

07:54 min | 10 months ago

"dennis brown" Discussed on Growth Experts with Dennis Brown

"You're listening to the growth experts podcast. So if you're looking to ten x your business by learning proven gross strategies. You're in the right place during my interviews with top. Ceo's entrepreneurs and marketers. I dig deep to uncover the real strategies hacks and tools to help you achieve your goals. And i'm your host dennis brown. Have you ever wondered how i generate thousands of inbound leads per year using linked in this episode is sponsored by my guide the ultimate guide to generating inbound leads with lincoln. This is the definitive guide on how to consistently generate inbound. Leads using link them and social selling. So if you want a copy of that guy just send attacks two four four. Two two two with the word l. I. guide all one word l. i. Guide to four four two two two or you can go to my website at ask. Dennis brown dot com forward slash guide. Now what's going on with the show. Hey i'm back. It's thursday we're gonna do another solo episode and today i'm going to talk about and share seven signs that you will become a successful entrepreneur now for those that are new to the podcast. I've been and entrepreneur for twenty five years have had some success have add. Some failure been very fortunate. Done over two hundred million dollars as an entrepreneur. So i've made a lot of mistakes. But i've also thousands of other entrepreneurs and what i will call want preneurs right and so i've met a lot of people in the entrepreneurial space over the last twenty five years during my career and these signs these lessons these seven tips. And i'm going to give you today really. I'm pulling from that whole entire twenty five year career from my personal experience as well as from what i've observed thousands of other entrepreneurs so get ready. Jot down some notes right number one on the list is entrepreneurs are competitive. If your competitive that is a great sign that you could become a successful entrepreneur. Why because number one competition prevents you from getting complacent complacency is the enemy of success in any realm. Right whether that being your personal life your social life your business life or any part of your life complacency is never ever a good thing and being competitive also sparks innovation. Because you are always trying to one up your competition so being competitive is a great sign. That's why it's number one number two on the list. You're always learning. This is the skill. This is the sign that i attribute to the majority of my success over throughout my career. I consider myself to be a lifelong learner in the top entrepreneurs that i know are always reading learning and developing new skills so being a lifelong learner and always learning is definitely key to success as an entrepreneur. Number three is you have grit now. What is grit. I've heard grip defined a variety of different ways. But the way i like to hear. A best is grit. Is that other driver of success. That goes beyond talent. That goes beyond intelligence without grit talent. And you know in intelligence you know is could be nothing more than unmet. Potential wikipedia defines it as grit is positive. Non cognitive trait based on an individual's perseverance of effort combined with the passion for a particular long term goal or end state. I think those two words. Perseverance and passion really connect the dots draw the picture above and beyond intelligence and talent number four on the list. Is you hang out with people that are smarter than you. This is something that i learned very early on from different mentors in that as you never wanna be the smartest guy or girl in the room you always want to surround yourself with people that are smarter than you more talented you more successful than you. If you hang around with those people you know you will raise your level. They will help to raise your level. So that's definitely a cardinal rule of success as an entrepreneur number. Five is pretty much a no brainer. But you value hard work. Now you've heard the old adage. If hard work were the secret to success every ditch digger would be a millionaire. And i get that analogy but the fact is no matter how smart you are no matter how smart you're able to work. Hard work is still a prerequisite to become a successful entrepreneur. Even if you work smart you have to also work hard and you have to value hard work. The reality is most entrepreneurs would tell you that. They don't consider what they do work. Yes it can be hard yes it can be challenging yes it can be frustrating but ultimately they love their job. They love their mission. They love their work. And so it's not exactly what you'd call hard work. But ultimately valuing hard work is definitely a sign that you could become a successful entrepreneur. Number six on the list is an important one. And it's the that you embrace change you know one of the constants in business is change so if you're not able to adapt quickly and that you resist change becoming a successful launch nor is definitely going to be challenging. You know again. i'll say it again. You have to embrace change. Things are going to change depending upon your industry depending upon the technology depending upon the political climate depending upon the global economic climate things change rapidly in business and ultimately if you are not able to embrace change. You're going to struggle so number six on the list is your ability to embrace change and last but not least number seven you seek out advice and mentors. This goes hand in hand with number two on the list. Which is you're always learning and number four. You hang out with people that are smarter than you. The fact is seeking out advice and mentors is probably one of the best signs that you can become successful as an entrepreneur perfect example. I have a weekly mastermind. That i've been involved with at different times throughout my career for many many years. I currently have a mastermind. We meet once a week. There's four of us. They're all very successful business owners. And the fact is i go to them on a regular basis for advice and some of them have even come become mentors because they are experts in their space and so ultimately seeking out advice and mentors is definitely a powerful strategy in a great sign that you can become a successful entrepreneur all right and in an effort to save you from rewinding this podcast. I'm going to review them really quick number one. You're competitive number two. You're always learning number three. You have grit number four. You hang out with people that are smarter than you number five you value hard work number six you embrace change and number seven you seek out advice and mentors listen. I hope you guys enjoyed this. If you did make sure you leave me a review it would mean a lot to me. You can also take a snapshot of where you're listening to this podcast shirt on instagram facebook linked in wherever you do social and make sure you tag me at ask. Dennis brown have an awesome day. And we'll talk to you next week. Listeners i wanna thank you for tuning in. I truly appreciate your time. If you're enjoying the podcast then do me a huge favor. Click the subscribe button now and please leave me review. It would mean a lot to.

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"dennis brown" Discussed on Growth Experts with Dennis Brown

Growth Experts with Dennis Brown

05:22 min | 11 months ago

"dennis brown" Discussed on Growth Experts with Dennis Brown

"This is the definitive guide on how to consistently generate inbound. Leads using lincoln and social selling. So if you want a copy of that guy just send attacks two four four. Two two two with the word l. I. guide all one word l. i. Guide to four four. Two two two or you can go to my website at ask. Dennis brown dot com forward slash guide. Now what's going on with the show. Hey everybody welcome back. It's me and we're gonna do another solo episode today. We're gonna talk about something that's near and dear to my heart which is how to grow your email list but not only your email list how to increase sales at the same time by using online quizzes all right so back in episode ten of the growth experts. Podcast really early on. I shared an episode. Where i talked about how i was able to generate over twenty thousand email opt in leads by asking eight simple questions. And that's how i introduced this whole concept of online quizzes to my community but i think i really needed to do a refresher. I need to do a little bit deeper dive. I really needed to break this down. Because i have continued since then use quizzes as a way to not only generate leads but sales all right so i hope you're ready because now i'm going to walk you through a very simple six part framework. That will help you to start creating your own quiz so you can grow your own email list and start. Increasing sales step number one. The key to having a successful online quiz is to. I research your audience. You need to understand exactly what makes your audience tick the marketer that knows their audience the best and knows them like the back of their hand is typically the person that's able to create a much better quiz a more effective quiz a more viral quiz that converts very highly on the back end of the easiest ways to do. This research is to simply go where your audience aggregate s- whether that be facebook groups or linked in groups sub reddit. it's even cora. Those are great sources of market research..

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"dennis brown" Discussed on Growth Experts with Dennis Brown

Growth Experts with Dennis Brown

05:09 min | 11 months ago

"dennis brown" Discussed on Growth Experts with Dennis Brown

"I'm back people and today we're GonNa talk about three lessons that small businesses need to learn in order to scale their business first off when I talk about Scaling Your Business, , I'm not talking about going from start up to a hundred thousand dollars in sales that is very guerrilla that's very startup oriented. . That is very driven by the founders of that business I'm talking about scaling. Up . from six figures to seven figures, , possibly eight or even nine figures when you study growth and you study companies that have scaled rapidly from six to seven to eight and nine figures, , which you're gonNA notice as they have some similarities today, , I'm going to point out three similarities and three things three lessons that you need to learn in order to effectively scale your business number one. . Is You need to understand the difference between sales and marketing, , and yes, , they are different. . But for most small business owners, , they look at them as one in the same. . But in reality they have a tendency to do very sales oriented activities but they don't focus enough on marketing. . I know that was my case. . I, know , that's exactly the the bucket that I fit into when I. . Was a young entrepreneur just starting but once I realized the difference between sales and marketing and the importance of both and I started deploying strategy around both of those areas. . That's when my business skyrocketed marketing is all about creating awareness in getting people interested in your product or service whereas sales are the activities leading up to the sale. . So some examples of marketing that I really choose. . The strategies and channels online paid advertising blogging podcasting video on youtube direct mail, , direct email. . I've done all of those different strategies and used all those different channels in various businesses to help scale my business. . Now on the other side of the coin sales again, , those are the activities leading up to the sale. . For example, , cold calling social selling following up with inbound leads discovery calls presenting. . Solutions to different challenges that are product specific pricing proposals, , overcoming objections, , and everything in between you know I've seen a lot of small businesses get the six, , even seven figures without a lot of diversification sales and marketing. . But the fact is to try to go to eight or nine figures without having a good mix in good strategy around both sales and marketing, , it's going to be challenging. . At best particularly in this day and age the second lesson that small businesses need to learn in order to scale their business, , is it systems and technology are not optional. . The fact is in order to be successful in business you don't have to always create new technology, , but you are definitely going to have to leverage the best technology out there to make yourself innovative to stay ahead. Of . the curve and be competitive, , and the same goes for strong systems. . Creating documenting systems allows you to create a duplicate -able a repeatable process that allows you to not only land customers, , but to support in service customers at a very high level consistently throughout your organization. . Quick Story when I first started my logistics company back in two thousand three, , we decided because there was a huge. . Gap in the marketplace, , a huge lack of innovation in and around the logistic space that we were going to develop our technology and over the course of my career there we invested well over a million dollars in our software systems. . Even if we weren't innovating on new processes was going to cost us at least six figures per year just to maintain the great thing about being an. . Entrepreneur today is in most industries you don't have to do that. . It's not gonNA cost you a million dollars in order to have the software that you need in order to grow your business. . There are tons of software and technology providers out there. . That are offering a variety of solutions, , tons of innovation in almost every single industry, , and you can literally use license and leverage that software. . For Pennies on the dollar compared to what it costs me to build my systems for my logistics company if I were to develop my logistics company today and just launched today in two, , thousand, , twenty, , two, , thousand, , twenty, , one, , I definitely would not build my own software. . I'd be leveraging existing software that was out there. . I can't say enough about the timing for entrepreneurs and how you do. . Absolutely, need , the leverage technology and systems, , but you don't always have to build and the third lesson that small businesses need to learn in order to scale their business is the in order to grow you need to learn how to hire and retain top talent. . The fact is if you want to scale your business, , it's not just about how hard you work or how talented you are. . It's all about how hard and talented you are at building a team a real team that can help you grow

Dennis Brown
3 Lessons Small Businesses Need to Learn to Grow

Growth Experts with Dennis Brown

05:09 min | 11 months ago

3 Lessons Small Businesses Need to Learn to Grow

"I'm back people and today we're GonNa talk about three lessons that small businesses need to learn in order to scale their business first off when I talk about Scaling Your Business, I'm not talking about going from start up to a hundred thousand dollars in sales that is very guerrilla that's very startup oriented. That is very driven by the founders of that business I'm talking about scaling. Up from six figures to seven figures, possibly eight or even nine figures when you study growth and you study companies that have scaled rapidly from six to seven to eight and nine figures, which you're gonNA notice as they have some similarities today, I'm going to point out three similarities and three things three lessons that you need to learn in order to effectively scale your business number one. Is You need to understand the difference between sales and marketing, and yes, they are different. But for most small business owners, they look at them as one in the same. But in reality they have a tendency to do very sales oriented activities but they don't focus enough on marketing. I know that was my case. I, know that's exactly the the bucket that I fit into when I. Was a young entrepreneur just starting but once I realized the difference between sales and marketing and the importance of both and I started deploying strategy around both of those areas. That's when my business skyrocketed marketing is all about creating awareness in getting people interested in your product or service whereas sales are the activities leading up to the sale. So some examples of marketing that I really choose. The strategies and channels online paid advertising blogging podcasting video on youtube direct mail, direct email. I've done all of those different strategies and used all those different channels in various businesses to help scale my business. Now on the other side of the coin sales again, those are the activities leading up to the sale. For example, cold calling social selling following up with inbound leads discovery calls presenting. Solutions to different challenges that are product specific pricing proposals, overcoming objections, and everything in between you know I've seen a lot of small businesses get the six, even seven figures without a lot of diversification sales and marketing. But the fact is to try to go to eight or nine figures without having a good mix in good strategy around both sales and marketing, it's going to be challenging. At best particularly in this day and age the second lesson that small businesses need to learn in order to scale their business, is it systems and technology are not optional. The fact is in order to be successful in business you don't have to always create new technology, but you are definitely going to have to leverage the best technology out there to make yourself innovative to stay ahead. Of the curve and be competitive, and the same goes for strong systems. Creating documenting systems allows you to create a duplicate -able a repeatable process that allows you to not only land customers, but to support in service customers at a very high level consistently throughout your organization. Quick Story when I first started my logistics company back in two thousand three, we decided because there was a huge. Gap in the marketplace, a huge lack of innovation in and around the logistic space that we were going to develop our technology and over the course of my career there we invested well over a million dollars in our software systems. Even if we weren't innovating on new processes was going to cost us at least six figures per year just to maintain the great thing about being an. Entrepreneur today is in most industries you don't have to do that. It's not gonNA cost you a million dollars in order to have the software that you need in order to grow your business. There are tons of software and technology providers out there. That are offering a variety of solutions, tons of innovation in almost every single industry, and you can literally use license and leverage that software. For Pennies on the dollar compared to what it costs me to build my systems for my logistics company if I were to develop my logistics company today and just launched today in two, thousand, twenty, two, thousand, twenty, one, I definitely would not build my own software. I'd be leveraging existing software that was out there. I can't say enough about the timing for entrepreneurs and how you do. Absolutely, need the leverage technology and systems, but you don't always have to build and the third lesson that small businesses need to learn in order to scale their business is the in order to grow you need to learn how to hire and retain top talent. The fact is if you want to scale your business, it's not just about how hard you work or how talented you are. It's all about how hard and talented you are at building a team a real team that can help you grow

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"dennis brown" Discussed on Growth Experts with Dennis Brown

Growth Experts with Dennis Brown

08:04 min | 11 months ago

"dennis brown" Discussed on Growth Experts with Dennis Brown

"You're listening to the growth experts podcast. So if you're looking to ten x your business by learning proven gross strategies, you're in the right place during my interviews with top CEO's entrepreneurs and marketers I dig deep to uncover the real strategies, hacks and tools to help you achieve your goals and I'm your host, Dennis Brown. Have you ever wondered how I generate thousands of inbound leads per year using linked in. This episode is sponsored by my guide. The ultimate guide to generating inbound leads with in. This is the definitive guide on how to consistently generate inbound leads using Lincoln, and social selling. So if you want a copy of that guy, just send attacks two, four, four, two, two, two, with the word L. I. Guide all one word L. I. Guide to four, four, two, two two or you can go to my website ask Dennis Brown dot com forward slash guide now, what's going on with the show? Hey, everybody. Welcome back, and I want to apologize because I've been a little bit absent but I'm back with these solo episodes and today I put together a doozy for you. It's called my top ten content marketing tools for two thousand, twenty one as I'm recording this, it's October twentieth. So we're on the verge of a New Year so I'm going to share with you by top ten content marketing tools that I think you should definitely check out our. It's GonNa give these to you not in any discernible order which just in the order of which I jotted him down here. And number one on the list is paxil. That's P. E. X. E. L. S. dot com that's a image site free stock photo site with really high quality stock photos one of the couple of things that I, really like about it very easy to use very easy to find what you're looking for, plus it's free and it has a very, very cool explore section where you can go in Andy gives you like a hand curated list of images that are organized by topic I mean it's a great way to discover images the you might not find with a keyword search so. Is definitely one of my top ten number two on the list is canvas that C A N V A, and it is a way that you can simplify the creation of your visual content. As you guys all know you know visual content is growing fast and that's good news. The bad news is that creating visual contact can be difficult depending upon your skill set while with Canada, it has a very intuitive drag and drop interface. It makes it really easy to create good looking graphics for your different content needs are at number three on the list is a video streaming platform called, stream? Yard. I love doing facebook lives in different live video and streaming. Our Yard is a platform where you can. Broadcast on your browser through social networks I mean it has free options and has premium plans. You know I discovered it recently, I've been doing video for quite a while I've been using different providers but I just started using this recently and I'm super excited about it. I love live video and I really enjoying stream yard. It's definitely a part of. My content marketing top ten. All right. Number four on the list is Asana. That's ASA. Now a Sada is a project management tool that I've been using for a while now and you probably don't think about project management when you're thinking about content marketing. But the fact is you have to create processes around your content marketing around developing in creating and distributing. Quality content and that's why I use Asana. It also takes a lot of collaboration you oh, have graphic designers, video editors, audio editors, and podcast managers and blog managers and writers. You'll have a variety of people will be involved in your content creation depending upon where you are in your journey but ultimately I use Asana as a project management tool to manage and simplify in collaborate within all of those processes around my content. Marketing strategies are number five on the list is co schedules, headline analyzer tool. The reason why I like this is because it's very easy to use in gives you really concrete feedback about your headlines whether that be for your blog post whether that be for your podcast episodes whether. That be for your youtube videos or whatever content you're creating. You know there's a stat that eight out of ten people will read your headline, but only two out of ten will actually get past the headline and read or watch further. So headlines are incredibly powerful and CO schedules tool their headline analyzer tool is actually free super easy to use I've. been using it for years and highly recommend our number six on the list is convert kit. Convert kit is the email service provider that I've been using for several years I've tried and use different providers over the years but I really enjoy convert kit. Now, if you know anything about me, you know I'm a big email marketing guy, I love email marketing. Of My favorite tools, it's one of the most highly profitable tools that I have that I use, and I use convert kit to promote all of the content that I create obviously converted gives you a variety different ways to do that with different segmenting the different tools they have built within it. It's an amazing tool. Email marketing is still my go-to when it comes to promoting generating leads and sales using my content marketing. All right. So number seven on the list is to buddy to buddy is a tool that allows you to easily optimize your youtube videos it's designed to. Help you grow your youtube channel by Leveraging Youtube. Seo. So if you're looking to grow your youtube channel, optimize your videos definitely checkout to buddy. All right. So number eight on the list is hot jar hot jar allows you to see how people are interacting with your content. It combines heat maps with a bunch of other really helpful features to help you optimize how users actually use your website by understanding where users are scrolling in mouse sing over and clicking on your content. You can better optimize it to maximize the results are in number nine on the list of top ten. Content Marketing Tools for twenty twenty one is Google analytics. Google allows you to track all of your content marketing campaigns for free. It tells you pretty much everything you need to know about your content marketing campaigns, including traffic sources, user engagement, landing pages, different metrics, and a whole lot more, and once again, understanding this data allows you to tweak your content marketing strategy and double down was already working our number ten on the list is buzz sumo. Regardless if you're searching and doing research on content ideas trying to find influencers are monitoring mentions or different links. Buzz sumo is an amazing. Tool? It's definitely more of a professional tool. It is a pay to play type tool where there is a subscription for it in order to get access to most the features which are very robust. But again, it is an incredibly powerful tool. So I highly recommend Buzz Sumo Guy. So that's my top ten content marketing tools for two thousand, twenty, one I. Hope You guys enjoyed this. If you did make sure you click the subscribe button now and if you guys enjoyed this, make sure you write a review on Itunes spotify or wherever you listen to your podcast CNN last week. Listeners I want to thank you for tuning in I. Truly appreciate your time. If you're enjoying the podcast than do me a huge favor, click the subscribe button now and please leave me review it would mean a lot to me..

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"dennis brown" Discussed on Growth Experts with Dennis Brown

Growth Experts with Dennis Brown

04:24 min | 1 year ago

"dennis brown" Discussed on Growth Experts with Dennis Brown

"A welcome back everybody in day we have a solo episode I. . Hope You're not upset it's just me I'm flying solo today but unless you've been living under a rock, , most everyone has heard of the eighty twenty principle. . So we're gonNA talk about today. . But what we're GONNA do is we're going to put the eighty twenty principle on steroids jacket up we're GONNA, , put it on steroids to give you even more significant impact on your business. . So the short version of the PARETO principle says that eighty percent. . Of Your facts come from twenty percent of your causes. . Now, , when I I read that it was kind of confusing but here's how it translates in a business context. . Okay. . Because we're here on the growth experts podcast though that's what we talk about businesses in growth right? ? So let me transition into more of a business conversation. . You've probably heard the phrase eighty percent of your results come from twenty percent of your activities or maybe you heard eighty percent of your profits come from twenty percent of your customers. . Or maybe you've even heard that eighty percent of your sales come from twenty percent of your sales people. . Now, , those are just a few. . Here's a couple of more they may resonate with you eighty percent of your leads come from twenty percent of your marketing, , and the last one of them to share with you unfortunately is that eighty percent of your customer complaints come from twenty percent of your customers. . So it makes sense right? ? Because the fact is not all customers, , prospects, , sales, , people, , or even business related. . Activities are equal. . Therefore, , we shouldn't try to treat them as equal right. . This means that if you identify the twenty percent and then you focus in double down on those twenty percent of activities, , you can see huge dramatic improvement in your productivity and even in your sales. . All right. . So again, , hopefully you're not confused but if you are let me add your confusion now really I'm hoping that I can clarify this by the end. . But what I'm about to do is put this eighty twenty principle on steroids all. Right . so for example, , we know that eighty percent of our profits come from the top twenty percent of our customers. . What if we peel the onion back one layer more and did the math again, , right. . So if we applied the eighty twenty rule to the eighty twenty rule that we've already applied, , right so this would equal sixty four percent of our prophet coming from the top four percent of our customers. . So let me just walk you through that again again, , if it's your applying the eighty twenty rule. . To the eighty twenty rule, , twenty percent of twenty that's four, , and if you do eighty percent of eighty that sixty four. . So I'm not very good at math in, , it's not an exact science, , but that's the basic framework of what we're doing. . So think about it after you identify your top twenty percent of customers or better yet you apply the the sixty four four rule and you identify the top four percent of your customers that are generating sixty four percent of your prophet imagine creating a profile of. . What each of those groups looks like what each of those customers look like right or prospects or whatever it is that you're you're leveraging here for the eighty twenty rule and focusing all of your sales and marketing efforts towards those potential clients that most closely match that profile I mean it's pretty amazing. . How by simply focusing on the right activities on the right customers can have a huge impact on your business. . So I decided to share this quick nugget with you today because I truly believe even if. . You apply the eighty twenty rule, , but even more. So . if you apply the sixty four rule that we talked about today I, , think it can have a huge impact in many areas of your business, , including increasing sales, , increasing prophet, , increasing, , productivity, , identifying, , and fixing problems within your organization and even improving your overall customer service experience. .

What is the 64-4 Rule and Why You Need to Start Leveraging It with Dennis Brown

Growth Experts with Dennis Brown

04:24 min | 1 year ago

What is the 64-4 Rule and Why You Need to Start Leveraging It with Dennis Brown

"A welcome back everybody in day we have a solo episode I. Hope You're not upset it's just me I'm flying solo today but unless you've been living under a rock, most everyone has heard of the eighty twenty principle. So we're gonNA talk about today. But what we're GONNA do is we're going to put the eighty twenty principle on steroids jacket up we're GONNA, put it on steroids to give you even more significant impact on your business. So the short version of the PARETO principle says that eighty percent. Of Your facts come from twenty percent of your causes. Now, when I I read that it was kind of confusing but here's how it translates in a business context. Okay. Because we're here on the growth experts podcast though that's what we talk about businesses in growth right? So let me transition into more of a business conversation. You've probably heard the phrase eighty percent of your results come from twenty percent of your activities or maybe you heard eighty percent of your profits come from twenty percent of your customers. Or maybe you've even heard that eighty percent of your sales come from twenty percent of your sales people. Now, those are just a few. Here's a couple of more they may resonate with you eighty percent of your leads come from twenty percent of your marketing, and the last one of them to share with you unfortunately is that eighty percent of your customer complaints come from twenty percent of your customers. So it makes sense right? Because the fact is not all customers, prospects, sales, people, or even business related. Activities are equal. Therefore, we shouldn't try to treat them as equal right. This means that if you identify the twenty percent and then you focus in double down on those twenty percent of activities, you can see huge dramatic improvement in your productivity and even in your sales. All right. So again, hopefully you're not confused but if you are let me add your confusion now really I'm hoping that I can clarify this by the end. But what I'm about to do is put this eighty twenty principle on steroids all. Right so for example, we know that eighty percent of our profits come from the top twenty percent of our customers. What if we peel the onion back one layer more and did the math again, right. So if we applied the eighty twenty rule to the eighty twenty rule that we've already applied, right so this would equal sixty four percent of our prophet coming from the top four percent of our customers. So let me just walk you through that again again, if it's your applying the eighty twenty rule. To the eighty twenty rule, twenty percent of twenty that's four, and if you do eighty percent of eighty that sixty four. So I'm not very good at math in, it's not an exact science, but that's the basic framework of what we're doing. So think about it after you identify your top twenty percent of customers or better yet you apply the the sixty four four rule and you identify the top four percent of your customers that are generating sixty four percent of your prophet imagine creating a profile of. What each of those groups looks like what each of those customers look like right or prospects or whatever it is that you're you're leveraging here for the eighty twenty rule and focusing all of your sales and marketing efforts towards those potential clients that most closely match that profile I mean it's pretty amazing. How by simply focusing on the right activities on the right customers can have a huge impact on your business. So I decided to share this quick nugget with you today because I truly believe even if. You apply the eighty twenty rule, but even more. So if you apply the sixty four rule that we talked about today I, think it can have a huge impact in many areas of your business, including increasing sales, increasing prophet, increasing, productivity, identifying, and fixing problems within your organization and even improving your overall customer service experience.

How to Grow Faster By Doing Less

Growth Experts with Dennis Brown

03:08 min | 1 year ago

How to Grow Faster By Doing Less

"Everybody. It's me. It's Thursday I'm back for another quick hit with a solo episode and today we're GonNa talk about how to grow faster by doing less i. know it seems a little bit counter intuitive but the fact is if you WanNa grow faster, you need to learn how to do less. So today I'm GonNa talk about the difference between multitasking and Mono tasking studies have shown. That ninety eight percent of people are less effective when trying to multitask I, know that's the case for me but I also understand the lure to trying to do too many things at once the challenge is again, Ninety eight percent of people are less effective when they're trying to multitask. So my strategy for many years now has been more of a focused mono tasking strategy. No matter where. You are in Your Business Journey, you need to understand the power of prioritizing your activities. PARETO's principle otherwise known as the eighty twenty rule shares and establishes the fact that eighty percent of your results are going to come from twenty percent of your activities in other words if you were to put together a to do list for today and you made that list two of the activities on. That list are going to give you eighty percent of your benefit. They're going to contribute to eighty percent of your success while the other eight out of those ten or only going to contribute to twenty percent of your success. So the power of prioritizing your activities is really really important I remember early in my career as an entrepreneur, I would put together my to do list every day and It wasn't unusual to have ten or fifteen or even twenty things on my list but rarely if ever did I accomplish them all. But for some reason having a big to do list made it seem like I was busy made it seemed like I was more productive. made it seem like I was going to grow faster but in reality that couldn't be further from the truth so what? I learned to do with those big to do list was to take one of four actions either to dump it off my list to delegate it to defer it or to just do it and I focused on prioritizing those activities that we're GonNa have the biggest impact on my business, and from that point forward my to do list every day shrank down to something that was much more. Manageable, which are typically a list of two or maybe three activities or goals for the day things that I absolutely must focus on and need to get done because they are gonNa have a huge impact on my business. It's well known that any successful entrepreneurs going to tell you that focus is one of the most powerful forces in business. So you need to learn how to mono task. Verses Multitask and again, this is just another way to say focus is the key to success. Don't forget about those four D's when it comes to your to do list either dump it, delegate it, defer it or just do it. It's worked for Nike, it's worked for me I'm sure it will work for you

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