17 Burst results for "Dane Golden"

"dane golden" Discussed on Video Marketing Value Podcast

Video Marketing Value Podcast

02:38 min | 3 months ago

"dane golden" Discussed on Video Marketing Value Podcast

"Bears and and what other pet peeves i think you covered a lot of your pet peeves cheese. There's a lot of a lot of hippies a. and again it's like a lot of this. You have to spend time on the platform. I wish there was a shortcut. But unless you're really like spending time you like for example lake. If you're not spending time in the community you might not know that the term up cycling you know is now been replaced with thrift flipping. Who knew right. Now you're titling you know like an up. Cycling video with millennials learn popular a a couple of years ago. But if you're trying to at at you know jen's ears. They've thrift flipping these days. And you could have just totally missed out on your target audience. Because you haven't been spending time in the community and realizing how their language is changing and that needs to be reflected in your titling so really pay attention. Watch youtube and understand your particular niche. Yeah exactly and listen like if you're a business listen to your customers like who's your turkey. How were they talking about. This things are looking for these things. How were they phrasing things. What words are they using when they get excited right. Yeah an- up. Cycling is exciting is exciting. And we are upset millennials. People like us. Dan who are not jen's ears. I'm all i'm a young man in an old man's body exactly and i'm going to be up cycling myself and particularly will be up cycling next week in this same podcast make sure to subscribe. My name is dane golden. My co host is gwen miller gwen. How much do we love our listeners. And why should they subscribe to this podcast And if you liked that this podcast. Please review us on apple podcasts. Just click those three dots and like when said we'd love doing this podcast or other various youtube videos just to help marketers and business owners like you do youtube video marketing better until next week. Here's to helping you up your customers through video..

jen dane golden youtube gwen miller Dan gwen apple
"dane golden" Discussed on Video Marketing Value Podcast

Video Marketing Value Podcast

02:52 min | 3 months ago

"dane golden" Discussed on Video Marketing Value Podcast

"Add more hands on the video. Yeah if you've you've got too many things and also just makes the title so long that it just takes too much time to read and generally somebody will move onto the next thing all around bad news bears and and what other pet peeves i think you covered a lot of your pet peeves cheese. There's a lot of a lot of hippies a. and again it's like a lot of this. You have to spend time on the platform. I wish there was a shortcut. But unless you're really like spending time you like for example lake. If you're not spending time in the community you might not know that the term up cycling you know is now been replaced with thrift flipping. Who knew right. Now you're titling you know like an up. Cycling video with millennials learn popular a a couple of years ago. But if you're trying to at at you know jen's ears. They've thrift flipping these days. And you could have just totally missed out on your target audience. Because you haven't been spending time in the community and realizing how their language is changing and that needs to be reflected in your titling so really pay attention. Watch youtube and understand your particular niche. Yeah exactly and listen like if you're a business listen to your customers like who's your turkey. How were they talking about. This things are looking for these things. How were they phrasing things. What words are they using when they get excited right. Yeah an- up. Cycling is exciting is exciting. And we are upset millennials. People like us. Dan who are not jen's ears. I'm all i'm a young man in an old man's body exactly and i'm going to be up cycling myself and particularly will be up cycling next week in this same podcast make sure to subscribe. My name is dane golden. My co host is gwen miller gwen. How much do we love our listeners. And why should they subscribe to this podcast And if you liked that this podcast. Please review us on apple podcasts. Just click those three dots and like when said we'd love doing this podcast or other various youtube videos just to help marketers and business owners like you do youtube video marketing better until next week. Here's to helping you up your customers through video.

jen dane golden youtube gwen miller Dan gwen apple
"dane golden" Discussed on Video Marketing Value Podcast

Video Marketing Value Podcast

02:03 min | 9 months ago

"dane golden" Discussed on Video Marketing Value Podcast

"Storytelling abilities. <Speech_Male> how was great. See <Speech_Male> show and spell. <Speech_Male> That was a new one <Speech_Male> for me but it totally <Speech_Male> make <Speech_Male> sense <Speech_Male> and dan. <Speech_Male> You've really offered <Speech_Male> us a great checklist <Speech_Male> of what businesses <Speech_Male> should <Speech_Male> look at when they're deciding <Speech_Male> how <Speech_Male> to make a video <Speech_Male> and what types <Speech_Male> of topics <Speech_Male> diana <Speech_Male> dan <Speech_Male> gladden. How can <Speech_Male> people find out more <Speech_Male> about you <Speech_Male> and your business in dallas. <Speech_Male> Some of <Speech_Male> your you are else. <Speech_Male> And what <SpeakerChange> types of <Silence> work you do <Speech_Female> absolutely <Speech_Female> and again. It's <Speech_Female> been such an honor to <Speech_Female> be on the show today again. <Speech_Female> Thank you so much <Speech_Female> for having me. It's been <Speech_Female> a lot of fun <Speech_Female> If people are looking <Speech_Female> to find <Speech_Female> me. I'm very <Speech_Female> easy to find online. <Speech_Female> You can just <Speech_Female> at diana <Speech_Female> gluttony literally <Speech_Female> across <Speech_Female> every platform. <Speech_Female> And i will show up <Speech_Female> minus twitter <Speech_Female> because i messed up the first <Speech_Female> one in had to go at the <Speech_Female> number two. So <Speech_Female> let's the atlanta glad <Speech_Female> with number two <Speech_Female> and then also <Speech_Female> of course <Speech_Female> diana gluttony dot <Speech_Female> com and then my <Speech_Male> youtube channel <SpeakerChange> diana <Speech_Male> gluttony and <Speech_Male> as far as the c. <Speech_Male> Show spell them the spell. <Speech_Male> Your name g. l. a. <Silence> n. e. y. <Speech_Male> <Speech_Male> That's right <Speech_Male> excellent. Thank <Speech_Male> you diana glad. <Speech_Male> Knee name is <Speech_Male> dane. Golden with my <Speech_Male> co host <Speech_Male> glenn miller <Speech_Male> and we <Speech_Male> wanna thank you the listener <Speech_Male> for joining <SpeakerChange> us today <Silence> right when <Speech_Female> every <Speech_Female> single <SpeakerChange> time dane <Speech_Male> every <Speech_Male> single time <Speech_Male> we say. Thank <Speech_Male> you because <Speech_Male> we would not be here <Speech_Male> without these great listeners. <Speech_Music_Male> <Advertisement> And <Speech_Music_Male> i want to invite <Speech_Music_Male> <Advertisement> you. If you're new to the <Speech_Music_Male> podcast to <Speech_Music_Male> subscribe <Speech_Music_Male> or review <Speech_Music_Male> us or share <Speech_Male> us or <Speech_Male> tweet <Speech_Music_Male> <Advertisement> us <SpeakerChange> to say <Speech_Music_Male> <Advertisement> hi gwen <Speech_Music_Male> <Advertisement> and i do this podcast <Speech_Music_Male> <Advertisement> and our various other <Speech_Music_Male> <Advertisement> youtube videos <Speech_Music_Male> <Advertisement> and projects <Speech_Music_Male> <Advertisement> because <Speech_Music_Male> we'd love helping marketers <Speech_Music_Male> <Advertisement> and business <Speech_Music_Male> <Advertisement> owners just <Speech_Music_Male> <Advertisement> like you <Speech_Music_Male> <Advertisement> do youtube <Speech_Music_Male> <Advertisement> and video <SpeakerChange> marketing <Speech_Music_Male> <Advertisement> better. <Speech_Music_Male> <Advertisement> Thanks to our special <Speech_Music_Male> <Advertisement> guest. <Speech_Music_Male> Diana glad <Speech_Music_Male> me thank you diana <Speech_Music_Female> <SpeakerChange> <Speech_Music_Female> <Advertisement> <Speech_Music_Female> <Advertisement> statehouse <Speech_Music_Female> <Advertisement> white white <Speech_Music_Female> <Advertisement> bite amazing. <Speech_Music_Male> <Advertisement> So thank <SpeakerChange> you so much <Speech_Music_Male> <Advertisement> for having such an honor. <Speech_Music_Male> <Advertisement> We were so happy <Speech_Music_Male> <Advertisement> until next <Speech_Music_Male> week <Speech_Music_Male> here to help you <Speech_Music_Male> help your customers <Music> <Music> through

Diana Speech_Music_Male youtube Speech_Male twitter today first one dallas atlanta glenn miller single diana gluttony diana two
"dane golden" Discussed on Video Marketing Value Podcast

Video Marketing Value Podcast

04:10 min | 11 months ago

"dane golden" Discussed on Video Marketing Value Podcast

"And the links and send us a message on social media to let us know how you like the show. I am at dane golden and today we have a special guest. It's trina little welcome. Trina thanks for having me today. I'm excited we had you on like one of our very first episodes and excited to have you back. Trina little we asked you on the video. Marketing value podcasts today because you help marketers and business owners grow their youtube channels and make reliable income and you have some courses one course you teach is about how to start and grow your email list and since you're also a youtube expert. I'd like to help our listeners. Understand how youtube an email can interact. Does this topic worked today. absolutely. I'm ready to dive in all right great. So let's start with some real basic questions. Like how does a youtube channel help create an email list or how can it yes. So i mean as marketers. We know if we are. Kind of ponying up or hitching are cart to youtube or instagram or any other social platform. We don't really own. That and anything could happen where disappears tomorrow and so it's really important to have that email list because that is something that you own no matter what else happens out in the world and it's such a great place for you to also engage in connect with your audience on a deeper level by getting in their inbox at a much deeper level than just saying popping up on youtube so it's really important to have that email to like i said create those lasting relationships with them..

youtube dane golden trina little Trina little Trina
"dane golden" Discussed on HEY.com - Video Content Marketing Tips

HEY.com - Video Content Marketing Tips

03:20 min | 1 year ago

"dane golden" Discussed on HEY.com - Video Content Marketing Tips

"So really cheap believes <Speech_Male> this is <Speech_Male> crazy because like <Speech_Male> really cheap leads. <Speech_Male> But <Speech_Male> the thing is happened, those <Speech_Male> people weren't even <Speech_Male> getting the rest <Silence> of the emails. <Speech_Male> They <Speech_Male> didn't they never confirmed <Speech_Male> their address <Speech_Male> in the in the funnel, <Speech_Male> which means <Speech_Male> the would never <Speech_Male> show the Webinar <Speech_Male> and the never take <Speech_Male> action further. <Speech_Male> So it's like. <Speech_Male> When <Speech_Male> you have that clarity <Speech_Male> like we're optimizing <Speech_Male> for the wrong thing. <Speech_Male> A <Speech_Male> name and email <Speech_Male> is an important to <Speech_Male> us. We <Speech_Male> want somebody to <Speech_Male> like who <Speech_Male> actually opens her <Speech_Male> email and click on <Speech_Male> it, and then <Speech_Male> those people will <Speech_Male> see the Webinar. So that'd <Speech_Male> be switched the conversion <Speech_Male> code to <Speech_Male> fire when somebody <Speech_Male> confirms our email <Speech_Male> address. <Speech_Male> As as <Speech_Male> yeah it's a higher <Speech_Male> quality lead, but it's a <Speech_Male> it's a qualified <Speech_Male> and that's <SpeakerChange> what was more <Speech_Male> important. <Speech_Male> Well, this has been <Speech_Male> this has been a <Speech_Male> real master, <Speech_Male> a masterclass <Speech_Male> in <Speech_Male> Youtube bads. <Speech_Male> Jake <Speech_Male> Larson. How can <Speech_Male> people find out more <Speech_Male> about <Speech_Male> video power <Speech_Male> marketing <Speech_Male> and the Great <Speech_Male> <Speech_Male> Course <SpeakerChange> that you're <Speech_Male> offering. <Speech_Male> Yeah <Speech_Male> so we <Speech_Male> By. People <Speech_Male> that go to video power <Speech_Male> dot com. We <Speech_Male> have a Lotta great resources <Speech_Male> than blog posts up there <Speech_Male> a lot of. <Speech_Male> Free Resources <Speech_Male> To. <Speech_Male> Again, <Speech_Male> we're primarily <Speech_Male> video advertising <Speech_Male> agency we focused <Speech_Male> on Youtube, but we also <Speech_Male> do Google and facebook <Speech_Male> as well, <Speech_Male> and we <Speech_Male> basically <Speech_Male> created <Speech_Male> a lot of people that wanted to work <Speech_Male> with us that maybe <Speech_Male> it's the right fit for <Speech_Male> agency so. <Speech_Male> I <Speech_Male> created <Speech_Male> a youtube ads playbook <Speech_Male> the playbook <Speech_Male> that our agency uses <Speech_Male> to <Speech_Male> to create. <Speech_Male> <Speech_Male> Strategies <Speech_Male> to write the videos <Speech_Male> to shoot the videos <Speech_Male> to set up the <Speech_Male> campaigns <Speech_Male> to optimize the <Speech_Male> campaign. So it's basically <Speech_Male> the the five modules <Speech_Male> that <Silence> we do internally. <Speech_Male> And we <Speech_Male> just broken out. <Speech_Male> Base, <Speech_Male> you know we have different <Speech_Male> resources and trainings, <Speech_Male> and that we <Speech_Male> use for <Speech_Male> clients that people <Speech_Male> think that <Speech_Male> so people <Silence> can get access <Speech_Male> to it. <Speech_Male> Wow. <Speech_Male> That's all on video <Speech_Male> power dot com. <SpeakerChange> <Speech_Music_Male> Wow <Speech_Male> now thanks <Speech_Male> and I just <Speech_Male> WANNA. Make sure <Speech_Male> people know that my name <Speech_Male> is Dane Golden <Speech_Male> and my co hosts <Speech_Male> name is <Speech_Male> N.. <Speech_Male> W. T. W.? L.. <Speech_Male> E. Y.. Say That <Speech_Male> ten times fast. <Speech_Male> She's Rene <Speech_Male> t Lee and <Speech_Male> we wanNA thank you the <Speech_Male> listener for <Speech_Male> joining <SpeakerChange> us today <Speech_Female> right Rene. Yes <Speech_Female> absolutely <Speech_Female> and today <Speech_Female> I wanNA leave you <Speech_Female> with a quote as I <Speech_Female> once told my <SpeakerChange> good friend <Speech_Female> Warren Buffett <Speech_Female> it takes <Speech_Female> twenty <Speech_Female> years to build <Speech_Female> a reputation <Speech_Female> and <Speech_Female> five minutes to <Speech_Female> ruin it. So <Speech_Female> if you think about that, <Speech_Female> you might do things <Silence> just a little <SpeakerChange> bit differently. <Speech_Male> Yes <Speech_Male> and we <Speech_Male> hang we'll have on Warren <Speech_Male> Buffett <SpeakerChange> next week. <Speech_Male> No. <Speech_Male> <Speech_Male> <SpeakerChange> Promises. <Speech_Music_Male> I WANNA. Thank you <Speech_Music_Male> <Speech_Music_Male> the listener invite <Speech_Music_Male> you to review us <Speech_Music_Male> on the apple <Speech_Music_Male> podcast <Speech_Music_Male> platform <Speech_Music_Male> <Advertisement> and <Speech_Music_Male> <Advertisement> shared this as well <Speech_Music_Male> <Advertisement> Rene <Speech_Music_Male> <Advertisement> and I do this <Speech_Music_Male> <Advertisement> podcast <Speech_Music_Male> <Advertisement> and are various other <Speech_Music_Male> <Advertisement> youtube videos <Speech_Music_Male> <Advertisement> and other projects <Speech_Music_Male> <Advertisement> because we love <Speech_Music_Male> <Advertisement> helping marketers <Speech_Music_Male> <Advertisement> and businesses <Speech_Music_Male> <Advertisement> just like you do <Speech_Music_Male> <Advertisement> youtube <Speech_Music_Male> <Advertisement> and video <SpeakerChange> marketing. <Speech_Music_Male> <Advertisement> Better. <Speech_Music_Male> <Advertisement> Thanks to our special <Speech_Music_Male> guests <Speech_Music_Male> Jake Larson <Speech_Music_Male> <Advertisement> of video power <Speech_Music_Male> <Advertisement> marketing. <Speech_Music_Male> <Advertisement> Thank <SpeakerChange> you jake. <Speech_Music_Male> <Advertisement> <Speech_Music_Male> As good to be here, <Speech_Music_Male> talking to gus. <Speech_Music_Male> Loved <Speech_Music_Male> it until <Speech_Music_Male> next week, <Speech_Music_Male> here's to helping <Speech_Music_Male> you <Music> help your <Music> customers. <Music>

Rene Youtube Warren Buffett Jake Larson Dane Golden apple Google facebook
"dane golden" Discussed on HEY.com - Video Content Marketing Tips

HEY.com - Video Content Marketing Tips

01:38 min | 1 year ago

"dane golden" Discussed on HEY.com - Video Content Marketing Tips

"The most bang for your buck using the target. Dane how can people find out more about you and potentially their inquiries into using bid target? Yeah we'll let's let's get them to check out the demos and Youtube, channel and so forth, and they can find all that on vid target dot Io that's V. I d.. T. A. R. G. E. T. Dot. I. Oh. And I, guess I will read the rest. You wanted me been there. Way Danger. and My name is Dane Golden and my co host. Of course, you know her she's RN. Doubly T. W. L. E. Y. Rene t Lee and we want to thank you the listener for joining us today. Don't we rene? Yes absolutely, and of course, today I want to leave you with a quote as I once told my good friend, Walt Disney the way to get started is to quit talking and begin doing. So I want to encourage all of to start something today that you've been putting off. Disney, one of the best ever was this by the way this this little quote you said was this from the cricket he say that. Honestly I have no idea. He said this directly to me what are you talking about? This this is my good friend. We were on a picnic and yeah he just heard me over and over talk about these things that I want to do and I just haven't done them since he said quit talking begin doing. Yeah. Okay. Good. I.

T. W. L. E. Y. Rene t Lee Dane Golden Walt Disney Youtube T. A. R. G. E. T. Dot Disney
"dane golden" Discussed on HEY.com - Video Content Marketing Tips

HEY.com - Video Content Marketing Tips

08:44 min | 1 year ago

"dane golden" Discussed on HEY.com - Video Content Marketing Tips

"Not only would you want to have in some cases if it's easy a custom landing page, you might WanNa try several landing pages but it really depends on how much. You want to Ab. Test. All of these different options initially, you may be just fine with one video. and. Just send them to your sales page or your homepage but then you wanna keep tweaking things and seeing if they increase sales if you. Tried multiple landing pages, multiple videos. Multiple different types of targeting the people who are retargeting you're clearly. going. Very broad and that's not really what I'm talking about. True the they're going broad in terms of their showing me the ad over there not filtering me out, but it's it's targeted in the sense that it's helping. Helping marketers create videos and use video for their business and I'm searching for that a lot on youtube. So I understand why I'm getting the ad but I keep skipping it so I would like to not see it anymore. And by the way, there is some features in. Two campaigns where you can limit by top by day or month or week the number of times someone sees an impression which is anything that they don't click on essentially. So anything. Either under thirty seconds or that does not clicked on or views. So if you watched longer than thirty seconds. That counts as of you. So you might think it depends on your. Interest. In bugging people but you could say. A couple of impressions, a day or a couple of US per day, and that's plenty. Yeah I think that. I think that being able to bundle hyper targeted advertising. So understanding exactly who it is that you're trying to reach with a custom message in your ad and then also a custom landing page that speaks to that specific target audience. I think that's a really powerful combination. It does take a little bit of up front work because you are creating a landing page or creating very specific ads and. Of course, figuring at hyper target you know those those customers within within Youtube but I think if you spend that time upfront, you might be able to get even more value out of what you're doing. One of the Nice things about direct direct ads is you can instantly see the impact you can tell if it's working or not working So can you talk a little bit about? Can you talk a little bit about maybe using the ad campaigns with the target? Like do you have a minimum? You have a minimum adspend that you recommend in terms of figuring out if something's working working. Right. Yeah and and by the way yes, you know the better you get at this the more customized you can make this, but you could record a video right now on your Webcam created a targeting list and have. Ad Ready to go on your. Youtube ads campaign also known as Google ads on the system. You can have that ready to go today you know in an hour or two it's not that hard but as you develop it. You'll want to tweak it further and further, but we do recommend getting something up something simple have a small budget, and so when I say minimum adspend, it really depends where you're going, but this is designed to have small ads spends. because. Why do you want to spend a whole bunch of money on something? That's not gonNa work so so this is designed all up and down to be. Cheap and cheap. I don't mean not good I mean low cost for the return that you're getting now. Initially you WANNA start with a small key. I. I recommend. Anyway, start with a small ad spend maybe even ten dollars a day hundred dollars a day just to see how things worked because when you do Google ads. And Youtube ads really want to tweak them. You want to test things change this. You know you tweak the audience older or younger tweak the part of the country are running in. You can also narrow down these if if it's going to broad which usually it's narrow enough with these lists. Narrow down by some topic of interest that someone interested on so. the minimum spend can be very, very small I. You know I'd start a campaign with ten dollars a day. See what happens. Okay well, that's great. So I think that when people say can of a a small ad budget that varies widely depending on the type of company. Thousand Dollars. Yeah. But ten dollars, ten dollars a day thousand dollars a day even You know something something load to to to get going. So maybe under a thousand dollars a month but ten dollars a day just to test out what's working and what's not working before you do additional spend and the goal is to if you start small to be able to put one dollar in and get two or three dollars out so. Yeah and if you're not getting two or three dollars out, then you're probably doing something wrong. But the when I say ten dollars, I mean like maybe run ten different campaigns at ten dollars to see what works and then one works or to work, and you just kill the rest and. Expand the others too much larger because if they are working properly. You should be able to spend a lot of money on them. Right because you're getting even more money in return. So in terms of figuring out what's working and what's not do you offer any analytics within the platform within vid target that help you understand what's working and what's not or are you using another platform for that? We're not doing that at all, but we highly recommend use the Google ad system and you can also use you to Google analytics rather for that, and and so you set that up as a conversion, and then you set up your ads to track those conversions, those sales or the download whatever you're trying to track, and then you can compare how the ads are doing. You don't necessarily just want to get a click and some of the other social media platforms are better at getting clicks. People are just so click happy whenever they see you know a a cool new gadget of some sort but are they ready to buy and there's a little bit different sometimes some platforms some advertising platforms might be better for getting clicks but others might be better for cost per conversion or something called long-term customer value which takes a longer time to track. Okay. So did target is really that upfront sort of planning tool in terms of in terms of your ad campaigns, and then you're still using other platforms for analytics just we'll. Maybe you can get some test cases out of me because it does seem like a platform that I can use for my business. So one of the businesses that they that I'm part of I'm a CO founder for which is an online security platform not something I talk about law on this podcast, but it is something that I am looking to run ads and figuring out different ways to Basically for direct sales so getting people to actually sign up for the product. So this seems like something that could really help me with my business and I'm. Really really happy that you're that you came onto the podcast guest. and. Do you think that this is a tool that can help a lot of marketers out there in addition to helping me as well? So Thank you so much for sharing all of your amazing insights about Youtube. And had to get.

youtube Google CO founder
"dane golden" Discussed on HEY.com - Video Content Marketing Tips

HEY.com - Video Content Marketing Tips

06:54 min | 1 year ago

"dane golden" Discussed on HEY.com - Video Content Marketing Tips

"So the the you too bad system and the targeting that has done has found me and says, you know what Dane you need this thing that does your youtube thumbnails better. So you need this software that does that better and they indeed target me. And I'm a very prepared audience but even further than that. Well, you know what? A lot of people just run ads they don't. They don't even target by demographic by nation by language. The thing about facebook is it does do a really good job and just sort of we'll go out and find that audience for you. But you you have to do a little bit more work. In that, it's probably better. If you say listen I only want people that speak English only want people that are between twenty, five and forty five. You might find even that you should cater a particular service to men more women more. and that's really once you've done that then you can also target your message and a let's say you're only targeting people who want thumbnails only advertise on videos the talk about how to make thumbnails for you to better. Well, you can start your actual ad in saying well, if you're looking to make thumbnails better, you're GonNa want a solution like this one and they're thinking, Gosh, I really am looking for thumbnails. and. And and of course, you know that in the system knows that because you've only targeted videos, talk about thumbnails and you've only target maybe you only do business in the United States. You've only targeted people in the United States or maybe only even do. Business in California, you can target by that. So that's what types of things I mean by hyper targeting, and then you can go further if you're doing lead generation where you can have landing pages customized. Hey, because you know where they came from could say if you like them nails, you should get this marketing solution and your marketing solution may be nothing about them nails except one part of it. Okay. So let's let's back up a little bit you. Can. Never know you gave me you gave me the right amount but I, want to unpack a little bit of this. Okay. So in terms of hyper targeting, that's great. You're you're really niching down so that you can get specific messaging for specific audiences Can you talk a little bit about what tapes of ads are best suited for this approach and? Do. You recommend running multiple ads at the same time. Yeah there's a few different. Types of ads you can run. One of the the most effective, not the only way. Is just recording yourself talking to a camera and we all see. A lot of these ads of people just a simple person at their desk or walking around talking to the camera, they don't do these. Because they're bad. They do because they work just an honest. Direct approach with almost no graphics sometimes, that's one way. You can also do. Animated ads, but the structure is pretty similar. There's a definite structure to this that has been talked about by guys like Jake Larson and Tom Breeze and Tommy powers and chamber media and the Harmon brothers, and there's a definite structure to each of these ads where you. Initially try to get someone. Interested but also try to filter out the people who would be interested because if they stop watching and they skip. And you're not you're good customer for you. You actually don't have to pay for that ad doesn't even count as an ad. So there's a way of leading them through a choreography, which is a little too far to get into right now, but there's different structure. I. Really Liked this idea of filtering people out and I wish more people took that approach on youtube I have been re targeted by some ads and I remember the. Name of the company and I'M NOT GONNA call them out in the podcast but by name but there is a company that has been like I've just been seeing their ads over and over again and they do that type of ad where it's them on camera talking to the camera trying to relate to the audience saying you know I'm just like you turns out they are not just like me not like the AB. And I wish they would filter me out. So I don't see this ad anymore I do think it's pretty powerful to filter people out though. So you can really focus on the people who are a good fit for your business. in terms of figuring out how to get the most out of your ads you you mentioned this already in terms of landing pages, but can you talk about the importance of having a landing page and whether or not? You even need a landing page that's part of your ad campaign. Right and and just for those who are a little newer. A landing page is really almost any page any page that is not on the AD itself. So, what's the purpose of a landing page? It's to further the message that you gave them in the video ad. And you can do a number of things with that including having a follow of video on that landing page. Hey, I'm so glad that you're a thumbnail designer and WANNA find out more. And and when you get this download, you can offer download you can offer to purchase really depends on the level. Or cost of the product itself if it's generally more than and. Fifty to seventy dollars you probably want to give a lead magnet and for those who don't know lead magnet is just something you encourage somebody to download in exchange for some information usually it's name and email sometimes more. And so that landing pages the it's sort of the next way of continuing the relationship you've begun. Take it to the next level. And and do you recommend a landing page for every ad? You can do that. It really depends how much effort you have and and how granular you want again. But if you have a custom type.

youtube United States facebook Dane California WANNA Jake Larson Harmon Tommy powers Tom Breeze
"dane golden" Discussed on HEY.com - Video Content Marketing Tips

HEY.com - Video Content Marketing Tips

08:28 min | 1 year ago

"dane golden" Discussed on HEY.com - Video Content Marketing Tips

"Can follow along on your podcast APP with the transcript and the links and all the other info and please share or reviews really does help usually just have to click three little dots and and you can do that and today we're going to try something different. We're going to talk about my new project VID target and we've been very excited about. This new platform and you've probably heard me mentioned it in passing on the PODCAST and vid target has been in soft launch for a while. But now it's fully public and tell you our listener about it. I know you haven't really started using it yet rene but I thought I could tell you about it and maybe you asked me some questions and and this is all very rehearsed. The viewers the listener should know. But. But vernay freestyle some questions. So what do you think renee, can we do this? Yeah, absolutely. So This interview I've been waiting for. Yes. Louis. seriously. Like and and I know that you did write out some questions but i. you know this is a tool that I think could help other marketers but I also believe that something could potentially be useful in my own business so I'm personally excited to learn more. So I know some of the questions in advance I'll ask you some new ones but I don't know the answers. Really suspenseful. I'm really excited for people even start asking me questions. You are the exact type of person who we wanted to help a marketer, a business owner, particularly some deals with video marketing. Who knows the value of Youtube and just want some some quick shortcuts to make some quick success. It's doesn't do everything does some things very well? So that actually leads to my first question just to kick things off, can you just briefly give an overview of what is target? Vivid? Target is a point solution which simply means it's it's to solve a small group of problems that are important. It's not going to do everything and what that is creates placement or channel or keyword lists. That you import into your youtube bad campaigns. And you run more targeted ad campaigns. These are things you can do manually, but as busy people it takes a lot of time to do this, right. Manually. So we've made some shortcuts for you that ideally give you a better target audience and make you a lot of money either for your own business or your customers. So it sounds like it's it's helping to target ads for your ad campaigns on on Youtube is this something that would be useful for youtubers to get more views on their videos or additional subscribers? Yes and I'm glad you asked this very insightful question Rene because. We don't recommend it for that purpose, and that is a very common question because youtubers presume that if they could only get enough people to watch, they'd get enough subscribers and so on. But but that. Isn't really how Youtube works best? As a youtube channel, you can get a lot of bad subscribers, which means they may not watch, and then there's sort of their sort of Zombie subscribers. So what this really this tool is for sales, we might call them direct response videos videos that are designed to take someone to a transaction quickly. Okay. So it's for businesses. It's not necessarily just to get a broad audience of subscribers on Youtube. So, for businesses And you said this is for direct response. So you're specifically targeting ads on Youtube. So why Youtube and not facebook or instagram or linked in any of the other platforms out there right and those are all good platforms and and maybe I should just elaborate on what direct response is because I didn't know what it was until a couple years Tom Brady's told me what it was and it's Just simply the things that we see where someone is trying to cause an action maybe to download any book or a checklist or to visit a women are or to make a sale directly from that video to sign up for some sort of service as opposed to let's say a more of an awareness type of ad, which is generally an autumn automotive type of AD. Here's the brand new Nissan. We're not asking to buy it now. We just want you to know it's there. So these ads that we are recommending what this tool does is help narrow the audience to the Group of people that has actually really ready to buy and you can talk a few other things. So back to the question that I wrote for you to ask me that I ignored. A Fair question I would've asked anyway regardless of. What's in your head? We're good enough partners on this podcast that I know what you'd want to ask. Anyway. Those are all very good platforms and we believe in them, we recommend them, we use them facebook, instagram Lincoln, and others. But Youtube does something special that they don't do and that is that Youtube knows At, the exact moment you are searching for something. So if I am searching just looking at my water bottle here, if I'm searching for a water bottle now, best new water bottles and I as an advertiser. Put my new water bottle add only on videos that are talking about water bottles, and then I, customized for a lot of other demographics and so forth. Then, I have someone who I know wants it now and I can share this with them at that time, and that is a very compelling market if you do it right Yeah that's That's great. That's a really good response I think that Yeah. The the right at the right time is pretty critical and so if you can help businesses get in front of people that are instantly ready to buy that's pretty powerful. I think that there's there's a place for brand awareness ads even outside of just automotive, of course. It's good to do a mix of ads but you know being able to get directly get paying customers is pretty important for most businesses. Particularly today when budgets are very tight and people are doing everything, they can to stay in business. that. There's a lot of marketing budgets that are going to shrink and if you have to decide between. Telling somebody about something that might happen some time and something that can actually make a sale today. We feel we've got a compelling story to tell. So in terms of being able to get people to buy right away. One of you mentioned this already that you need to figure out how to get ads in front of the right people the right time can you talk a little bit about? Hyper targeting on Youtube what that means and how sort of plays into getting the right ad in front of the right person at the right time. Sure. So so This is particularly good. Let's say for software solution now, I may have been searching for a software solution on how to market better for instance. Now, suddenly, I might see ads about marketing solutions, right?.

Youtube Target Rene facebook business owner Nissan renee Louis. instagram Tom Brady
"dane golden" Discussed on HEY.com - Video Content Marketing Tips

HEY.com - Video Content Marketing Tips

01:34 min | 1 year ago

"dane golden" Discussed on HEY.com - Video Content Marketing Tips

"Target audience and make you a lot of money. It's time to the video marketing value podcast this the podcast where he helped marketers and business owners just like you get more value out of view marketing efforts. My name is Dana, golden from video dot T. where we help you up your game on Youtube for business and transform your viewers into loyal customers, and we're going to be talking about today vid target dot io where we help you drive higher quality leads and sales by reaching your ideal clients one to one on Youtube and with my co host today, she's the powerhouse video marketer from San, Francisco it's R. E. N.. T. W.. L. E., Y. Rene t Lee from video explained, Hello Renee Alot Dane. Today I am happy as a kangaroo on a trampoline to be co hosting this podcast with you, but are you thrilled? I'm thrilled excited I'm delighted. I. Am all of the things she's all the things and Rene. What do you do it video explained at video explained I offer video marketing production and consulting services to help companies, generate leads, and convert those leads into paying customers with video paying customers were that's a unique approach and for you.

"dane golden" Discussed on HEY.com - Video Content Marketing Tips

HEY.com - Video Content Marketing Tips

02:09 min | 1 year ago

"dane golden" Discussed on HEY.com - Video Content Marketing Tips

"You have some success. So you just keep doing the same things, but you don't test in yourself. You know some checking your analytics, gain yourself like feedback because each got a very good way of all of a sudden by noon the backside of US fall off a cliff because you've just done the same thing for the last kind of seven years, and then all of a sudden you wake up you're like. My China's inside well anymore we see at one time like. My friend caught us as well. MOCATTA. Heist. We. Say Order Time like well, you've been doing the same thing for ten years and you have not really changed anything but everyone else's evolve in. Yep Don get comfortable and you know I think there's a famous saying what got you from there to here won't necessarily get you to where you WANNA go. Fantastic Tom Martin. How can people find out more about you and pro? Channel Manager. Yet the best way to do that is to visit pro channel manager DOT COM. Now, you'll find links to the podcast into the community in the academy and if you WanNa, hear me sometimes about each even sometimes talk about. Kung Fu movies, soccer. You can follow me on twitter at channel underscore. Fuel. We had another guy on recently another British guy who has a channel that is about. Martial Arts Aston Regis is his name I don't know if you'd know him. I but I will. Hang up from him. Cool Guy Excellent thanks, Tom Martin my name is Dane Golden My Co host is Rene. T Lee leashes not on this week she's on assignment, but we want to thank you the listener for joining us today and I want to invite you to review us on Apple podcasts at helps other cool people just like you find an enjoy our video marketing tips. You can do that right now on your the after you're listening to by clicking you scroll down click more episodes scroll down again to the bottom and click.

Tom Martin Dane Golden My Co Aston Regis US DOT COM twitter China Apple soccer Don Rene
"dane golden" Discussed on HEY.com - Video Content Marketing Tips

HEY.com - Video Content Marketing Tips

02:48 min | 1 year ago

"dane golden" Discussed on HEY.com - Video Content Marketing Tips

"This <Speech_Male> I after <Speech_Male> I quiz them <Speech_Male> deeper <Speech_Male> because they came <Speech_Male> into my store, <Speech_Male> they <Speech_Male> and I asked him. How do you find <Speech_Male> these? Said I saw <Silence> your sign. <Speech_Male> But, <Speech_Male> you know before <Speech_Male> that once they start cuisine <Speech_Male> well, actually <Speech_Male> they google <Speech_Male> them. They <Speech_Male> look them up. They did <Speech_Male> all this research <Speech_Male> a few days <Speech_Male> ago, or maybe a <Speech_Male> week ago, and <Speech_Male> they just happened to be <Speech_Male> going by and saw <Speech_Male> the sign. <Speech_Male> The trust had been <Speech_Male> developed. They <Speech_Male> wanted to go there. <Speech_Male> It just happened to be <Speech_Male> that day. They saw the <Speech_Male> sign they had the time <Speech_Male> they went inside and <Speech_Male> so the sign got <Speech_Male> the credit. <Speech_Male> And it's <Speech_Male> true with <Speech_Male> what you said with the <Speech_Male> video and so forth <Speech_Male> so that's <Speech_Male> why having <Speech_Male> those assisted <Speech_Male> conversions <Speech_Male> part at least of <Speech_Male> your review <Speech_Male> to be able to <Speech_Male> see everything <Speech_Male> that's playing <Speech_Male> a role <Speech_Male> in getting that customer <Speech_Male> because quite often again <Speech_Male> it's <Speech_Male> that last click <Speech_Male> that everything is set <Speech_Male> up for, and <Speech_Male> so last click <Speech_Male> in that scenario <Speech_Male> would have been designed. <Speech_Male> Although it <Speech_Male> could have been. Seo could <Speech_Male> have been the video on <Speech_Male> your website. It could have been a <Speech_Male> number of things, <Speech_Male> so it's helpful <Speech_Male> I often like <Speech_Male> to use I click, <Speech_Male> also you. <Speech_Male> Have you have many <Speech_Male> options in your <Speech_Male> advertising <Speech_Male> in which <Speech_Male> how Google <Speech_Male> will actually <Speech_Male> count <Speech_Male> a conversion <Speech_Male> but <Speech_Male> That <Speech_Male> I i. <Speech_Male> do like the I click <Speech_Male> model because I, do <Speech_Male> know then they. <Speech_Male> The originally <Speech_Male> found my client <Speech_Male> via my <Speech_Male> advertising <Speech_Male> whether it's A. <Speech_Male> Youtube video. <Speech_Male> <Speech_Male> Display ad <Speech_Male> a video, or whatever <Speech_Male> it may be, <Speech_Male> and then then <Speech_Male> I can go down the path <Silence> of what else supported <Speech_Male> that. <SpeakerChange> <Speech_Male> That sale. <Speech_Male> Excellent <Speech_Male> Rosh sellers. <Speech_Male> Tell us how we <Speech_Male> can find out more <Speech_Male> about you <Speech_Male> and what you're up to with <Speech_Male> Rosh media <Speech_Male> and also please <Speech_Male> spell your full <Speech_Male> name <Speech_Male> because people <Silence> will want <SpeakerChange> to Google <Speech_Male> you. Sure. <Speech_Male> <Speech_Male> Rosh Ciller's <Speech_Male> is. <Speech_Male> H CYLINDERS <Speech_Male> SI l.. L. <Speech_Male> A., R., S. and <Speech_Male> pretty much all my <Speech_Male> social is exactly <Speech_Male> that <Speech_Male> same with my youtube channel <Speech_Male> where <Speech_Male> I have a lot <Speech_Male> of <hes> videos <Speech_Male> related to creative <Speech_Male> entrepreneurs <Speech_Male> and. <Speech_Male> I do share <Speech_Male> some of the tutorials <Speech_Male> related to this stuff <Speech_Male> on all my channels, <Speech_Male> and so <Speech_Male> that's the best way to go about <Speech_Male> it. Rush Sellers. <SpeakerChange> <Speech_Male> Thank you excellent. <Speech_Male> Thank you rush <Speech_Male> Cillers. My <Speech_Male> name is Dane golden <Speech_Male> with my co-host. <Speech_Male> She's <Speech_Male> sorry N.. W. <Speech_Male> T. w. e.. <Speech_Male> Renate T. <Speech_Male> A. L. E. Y. remain. <Silence> <Speech_Female> <Speech_Female> You <SpeakerChange> Miss <Speech_Male> My name. <Speech_Male> She's. <Speech_Male> W something. <Speech_Male> <Speech_Male> <Speech_Male> We WanNA. Thank you <Speech_Male> the listener <Speech_Male> for joining <SpeakerChange> us that they don't <Speech_Female> Rene. Yes, <Speech_Female> absolutely <Speech_Female> and today <Speech_Female> I wanNA. Leave <Speech_Female> you with a quote <Speech_Female> as I. Once <Speech_Female> told my good friend. <Speech_Female> Joey Trivia <Speech_Female> Johnny. It's a <Speech_Female> Mu. Point, <Speech_Female> it's like <Speech_Female> a cow's opinion. <Speech_Female> It doesn't <Speech_Female> matter it's move, <Speech_Female> <Advertisement> so <Speech_Female> <Advertisement> pay attention to the <Speech_Music_Female> <Advertisement> things that actually <Speech_Music_Female> <Advertisement> do matter, <Speech_Music_Male> <Advertisement> <SpeakerChange> and

Google Rosh Ciller youtube Cillers Renate T. Dane
"dane golden" Discussed on HEY.com - Video Content Marketing Tips

HEY.com - Video Content Marketing Tips

13:24 min | 1 year ago

"dane golden" Discussed on HEY.com - Video Content Marketing Tips

"My name is Dane Golden and today we have Justin Briggs of rigsby our special guests. Hi thanks for having me really appreciate it. Welcome Justin I am so glad to have you and I asked you on today because I have been very interested in your blog posts and he was at your bitcon talks where we met it and about how valuable it is to rank your youtube videos but on Google and we haven't talked a lot about this on this podcast so I'm very interested in all the tactics that go into that we won't be able to cover all of it but does that sound good for you. Can we talk about that. Yeah that sounds great. Okay here we go so question number one we say generally people say this a lot. Youtube is the second largest search engine. It's the second largest search engine. We all know Google's number one and they're related but how big is second. Yeah Yeah I mean. I think that that statement's true but it's a little misleading right because youtube is a walled garden. So you're only only searching content within that platform whereas Google is kind of a different sort of search engine because it tends to drive traffic out from Google to other websites It's becoming more and more rare google just kind of one of the kind of the tipping point of fifty percents searches Do not initiate a click a lot of that is coming from kind of up or voice based searches but in terms of how big is youtube kind of give some perspective effective. Google is about fifteen times bigger than YouTube So Youtube is the second largest but There's a large distance between the size of Google. Aw and size of YouTube One of the challenges there though is that most of the data that we have comes from something called Click Stream data and this is is kind of Internet service provider or toll bars share aggregated information. About how people use the Internet and we use that to collect kind of your else I and see how frequently people search on different platforms But that information tends to be limited to web searches and that means that information information that happens inside mobile and APP base usage might be hidden or harder to get to so so a lot of the data that you're looking at when you see people compare the two. It's really looking at desktop based differences and there's a little less information to kind of understand mobile which I think is really important for you to because I think take a lot of the usage on youtube comes from the mobile APP experience itself so it might be even larger than is reported in some of those reports. But I think my favorite the report that I've seen about it recently. is sparked Toro which is a company that was founded by Ren fish who founded mayes formerly. Sem Zuma's He did a study. He's several studies like this. That are in partnership with jump. Shot and jump. Shot has click stream data and they've gone through and they've done analysis on the proportion of searches that go to each platform and the relative share of Voice of each of those over time. And that's where that kind of fifteen x mm stat that I'm sharing is coming from is really looking at proportional difference. Too hard part is it's hard to actually have information on how many searches are occurring Because you're looking within a sample data set so within that simple data said they can say hey like two or three percent of searches might go to a particular source But they may not be able to project out what's the actual number right but but generally if we were to say out of one hundred searches if you could just took the two search attentions Google and Youtube. We wouldn't be too far off to say five searches would be on Youtube and ninety five would be on Google. I'm trying to remember the data off the top of my head but I think it was like one two three percent but yeah so like one to five probably of every one hundred probably go to somewhere else okay so Most traffic on Youtube still comes from three main sources usually searches usually not number one. The usually it's suggested videos which is what comes up next to or below the video and then browse features which is generally what comes up on the homepage or the front page of the APP and then comes youtube search however there's more and more ways now that Ah Youtube can get more traffic from Google. So if you have a youtube video you can get more traffic from Google. There's the carousel. which is when you you see youtube videos? Pop Up that you can link to directly. That's the most visible. Could you explain what it is. And what are the some of the as we can get our videos in it. Because I don't think it's just the number one ranked video on youtube goes in there. Yeah absolutely so what do you think the first part kind of when we're looking at water. The top traffic sources or channels for videos in aggregate suggested on Youtube is by far I'm kind of the most powerful driver but I think that it's important to kind of make some distinction statue there. Let me because I want to make sure I heard you right. WanNa make sure so two so people heard you right. What did you say that the number one that gets you on? Google is suggested or the number one that drives traffic on youtube is suggested and the number knbr one that drives views on Youtube is congested. All right And I would actually probably say that it is the number one driver of views an aggregate aggregate across all sources including coming from Google. But I think one of the things kind of keep in mind there is it really depends is on the life cycle of the channel and also the type of content that you create. I've seen channels where it's much maybe. Even some things that are more beat oriented May End up having a much. Larger proportion that comes from search some channels depending on kind of harder at in their life cycle of their new or well established established or the content that they create can have a very different kind of profile in terms of where they're getting their views from those that do more educational how how to or even some B. Two B. may have a lot more coming in through search and I think that when I look at Youtube strategies one of the often miss components is that we can use Google search to draw views into our youtube videos and so that brings us to the kind of video carousel. Aw eight so the video care. Sell us what we call like a surp- feature it means that there's some type of visual distinction or a niche type of result and this is different print them what we would call kind of the traditional quote ten blue links so so so for for the people who come totally from Youtube. Could you explain what serpents yes yes all right Search is a search engine result. Page so whenever you perform search everything that you're kind of seeing included there and then you have your traditional websites and then they start bringing in different types of what we call our features so that could be the map that could be the knowledge graph graph which appears on the right hand side for like entities. People places and things and one of those is the video surp- feature and historically it was called the video rich snippet which was a traditional web result. That had a thumbnail and on mobile. You had a carousel anytime that that some now would appear on desktop. Um they've now used the same design on both mobile and desktop. And you have a carousel. That kind of scrolls side aside of video said irrelevant to that query or those are actually coming from is from Google video vertical search so across the top. When you search of you could click video and it will give you video only results in the Carousel L. as effectively kind of blending those results end? So so what happens. is they identify when a searchers intent is to find video content of when that's the case they try to populate the first page with multiple types of content. So you'll have your traditional web pages but if they identify that users in some instances want videos they bring those video results in from video search and they present the magic carousel and this is really great. Because it's an opportunity for org you too often rank and position like three four five with the video and get additional attention and visibility in search results that can happen in the day. Okay sometimes you can rank on the front page with a video in a day absolutely so suggest like other types of verticals and things like news and stuff. I like that If something's really relevant if it's trending or they use something called Cutie F which is crazy serves freshness that can really kind of trigger the result to start ranking kind of fresh new content. Justin do we have any idea when you see that Chris L. and I see it generally with three videos Do we have any idea. How often positions one two three four five six are clicked as it usually number one Any data on that whatsoever. I don't have any aggregated a share. We've we've seen a little bit of some of our clients but there's no good information about it I would say. Generally the search feature is not clicked that often and if it's beyond the first one to three videos are showing it's a lot like everything else kind of in the search space if you're not within that above the fold I cut not usually seventy to ninety percent of clicks are going to go to what's immediately visible because even when you're looking at traditional web results typically typically less than ten percent of people ever make it to page two And so those who are appearing in positions four or five six or beyond within the video space Is Really is kind of a winner. Takes all type of a situation So you really want to focus on how you can appear kind of at the top of those results. So what are the some of the ways you can determine in in advance if a topic that you're working on for Youtube video is likely to get shown in a carousel or if that general topic Gets shown it in a carousel. How'd you find this out other than doing a search for every single topic? Yeah it's a great question and maybe too if you if you want to we can jump a little little bit into kind of how the video search works because I feel that we kind of answered a little bit kind of what it is but that kind of answers. The kind of begs the question like well. How do I get into the number one position and but in terms of kind of figuring out where they're at and whether or not you had them obviously the one that you mentioned it's honestly kind of your best tool is just perform that search search to see whether or not there but that doesn't scale very well so there's kind of two ways that I would recommend scaling this the first one is to be thinking about searcher content So what Google is really good at is using data at scale to determine why a user searching for what they're searching for like what's their goal. What's their need? Need where they looking for and the usage data so they'll kind of test different results see what works and they can use machine learning as well to try to figure out this is what's ideal and it's really kind of replicating kind of figure out what humans want. It would be kind of the same thing as serving people like. Why are you searching for this? But it's doing it at scale L. with more qualitative data or quantitative data. But what we can do is kind of as we familiar with our niche. We get really familiar about the types of content that people are looking for video content for I can sit right out kind of thinking about some. It's kind of obvious. People like videos for things like entertainment retain -ment reviews demonstrations. How To's these are going to be the types of subjects when you find a good keyword using traditional Seo Keyword research and has high search volume it might not be good for video if you kind of put yourself in the mindset of the person who's searching for that and saying what might they be looking for and if what they're looking for has something to do with a demonstration or visual intent or they want to see a product Those types of things can work really well so how to tie a tie. How to paint room a demo of a new backpacker hiking? Pack or something like that. Those can all work really well from a video space perspective You can't get data data on this too so there are tools like sem resource in Russia. I'm not sure which one's the correct pronunciation of it. But what they do is they have a really large database. I think it's like a hundred and fifty hundred eighty a million keywords that they monitor all the rankings on on a regular basis and they parse out from those results not only whose ranking but what search features appeared on that page. So I go rush for example and I could do a reverse look up on YOUTUBE DOT com. That's that's GonNa give me all the keywords where you dot com.

Youtube Google Justin Briggs Dane Golden Sem Zuma mayes Russia rigsby Chris L.
"dane golden" Discussed on HEY.com - Video Content Marketing Tips

HEY.com - Video Content Marketing Tips

07:27 min | 2 years ago

"dane golden" Discussed on HEY.com - Video Content Marketing Tips

"My name is Dane Golden and today we have a special guest Matt Duffy the Chief Marketing Officer of picks ability. Hello Matt Hay Day doing. I'm doing great. Thanks for being on course I asked you on today because picks ability has released the two thousand nineteen state of digital video report okay if we talk about that yeah. Let's do it all right and while Pixel ability is very well known. They're still some people that don't know who you are. Could you talk a little little bit about who ability is and what types of services you provide sure thanks so kicks -bility. We're video advertising software company based in Boston. We have offices all over the country and in Europe and basically what we do is we help brands and agencies run video advertising campaigns campaigns on our platform pigs ability one platform campaigns that they were they want to reach audiences on Youtube facebook instagram Amazon or other connected. TV options at our platform helps them find find the best audiences on those platforms excellent and you guys have been around on for a few years old timers in this industry. That's right yeah you've been around for for about a decade but we we started out doing other other types types of video services and and we moved into youtube years ago an hour doing like. I said Youtube facebook instagram connected TV stuff so it's great which leads us into the report. Could you give us some of the top takeaways of this report which can be found on the pixel ability website correct it can yes yes yeah so so this report is something we do every year to sort of look at the differences between the major video platforms of the ones. I mentioned Youtube facebook instagram. I and Amazon and other connected TV options and so for takeaways. We have some really I think some really interesting takeaways on each of the platforms that we see each cheer this year what was most interesting to me and for some of our friends at Google were stats about how the longer longer the video ad on Youtube the higher the completion rate so a lot of people think hey I'm. I'm putting an ad on a video ad online. It should be super short to the point yes in some cases but on Youtube people are actually engaging more with with longer content and so a lot of brands for working checking weather creating longer ads. Let me let me stop you. There and let's repeat that just for emphasis so people make sure they hear what you said. Do I hear you right in saying that the the longer the ad the more likely it is someone will watch it all the way through that's right. I mean within reason you know you're not gonNA create an hour long but but for example our study showed that thirty second ads perform way better than fifteen second ads in terms of the completion rates whereas facebook and instagram the opposite is the case you WanNa keep your ads very short on the social platforms was there was there a time I am range was thirty seconds when you say longer thirty seconds was long or did you address one minute or four minute or anything like that or is that not really part of the metric for this study we just looked at fifteen versus thirty but we work a lot with Google and they they actually hire us for for a lot of insights and they they they have data that shows for even longer than thirty second ads. It's engagement is is increasing so it's it's a trend that they're seeing as well. That's amazing and I was our other top takeaways. I think I interrupted you yeah. I was just going to say the same same the same stat does not hold true for facebook and Instagram at you. WanNa keep your ads shorter on facebook and Instagram as opposed to the other thing that was interesting at some the people found surprising is that facebook is actually becoming more and more of a place to reach older an older audience as some people think facebook is something that only kids is used actually more than half of the audiences over thirty five on facebook so when we have folks that are running campaign video campaigns and they want to reach an older demographic we we recommend facebook and sometimes they're surprised but the truth is it's a good place to reach older demographics great okay and there's a lot of I mean pretty much almost every platform has native video now where the most of the dollars being spent which platforms yes of the of the major platforms Youtube facebook instagram Amazon and other connected TV platforms. They represent more than three quarters of all the ad spend and in to in depth that we're GONNA see in two thousand twenty. analyst firms are saying that this is going to be about forty billion spent on video advertising in two thousand twenty. It's obviously a very fast growing billion and of that forty billion about thirty billion. We'll be on those platforms. I mentioned and let's talk a little bit more for I've been hearing a lot about Amazon video lately. That's a little bit newer could is that mean twitch. Does that mean on Amazon Dot com from what is that exactly yeah. That's a really good question so so will you work with Amazon. We have a partnership with Amazon where we can help advertisers advertisers reach people who have Amazon fire sticks and they're they're accessing their their APPs on their television in through the Amazon fire stick and they're watching the food network or other mother work apps through their Amazon fire stick in the very cool thing think about it is as we all can imagine Amazon has amazing audience data so when you're doing video advertising through Amazon fire you're able to know things like what kind of car these people drive what searches they've done what they've purchased on Amazon so it's very it's very cool data now now. How does the industry define fine. What a view is is the same no matter what platform you're on totally different some generalities what's view. I'm I'm putting it to Matt Daffy. Yes so so that is that is something that changes based on platform even changes over time you know on Youtube they they consider view anytime someone watches at least thirty seconds of an ad if it's longer ad they have to watch at least thirty seconds enslow it. If it's a thirty second ad they have to watch the whole thing for facebook and instagram. It's much shorter you just have to have watched three seconds of an ad to call it a view and with connected connected. TV almost all connected TV. ADS are non skip -able so pretty much. If you watch the ad you're watching the whole thing unless you clicked out of it completely really so maybe you know even though of US shorter or longer on one. There's there's other additional metrics that you should use in your media decisions right not just a view definitely. I mean we have very few advertisers that only care about us. They're they're looking at clicks. They're looking at more increasingly. They're looking at brand. Lift we do brand lifts studies with a lot of our campaigns.

Amazon facebook Youtube Instagram Google Matt Hay Matt Duffy Dane Golden Europe Boston Wan Chief Marketing Officer Matt Daffy analyst thirty seconds thirty second
"dane golden" Discussed on HEY.com - Video Content Marketing Tips

HEY.com - Video Content Marketing Tips

04:50 min | 2 years ago

"dane golden" Discussed on HEY.com - Video Content Marketing Tips

"Have to treat every single person to talk to customers. Yes. Exactly. And that's why believed that nowadays companies should really learn those basic video making skills because communication really shifts video just as you pointed out, even even insane as emails, people would recall, the super highly personalized videos, like it's a one on one video just dedicated to one viewer right? Like it couldn't get any more personalized. What, what about? The, the balance and wear on the funnel. Or what types of uses for say YouTube versus video that stands alone on your website, like wist ya or video hard? Do they have different uses can use one in different situations to have any thoughts on best best uses there? Well, I would again, a lion that to the funnel. So when talking top of the funnel, so that I wear nece or attraction stage, of course you need to, to get where people already hanging out, so you need to put your videos out there to YouTube, maybe two but basically, you need to get them into the Google, search engines. Right. But as soon as you've captured the interest, especially in these in that subscription economy, where you need to convert and then later keep your clients. I believe that these specialized video platforms like this like video and the like you can really use them to not only in bet your videos on your website. But when you think further. All the software and sass solutions nowadays. They live in the browser, you can actually integrate the video ride into the tool right into the software and very cool use case we did in my time with my company was that after people would sign in for the very first time they would land in their dashboard. You know, the typical dashboards daily tasks and everything. But in the middle of dashboard, that would be a video of me on auto play greeting the person. Hey, cool nice to see you call that. You sign up now look around this is the dashboard, mice by recommendation is click here, and then do that have fun. Right. So you can actually sort of in corporate video right into your tool, and that was with a steer or vidartes. Or was it a YouTube video at the time at the time, actually it was YouTube, but then we moved onto. Vista because at the same time we had. We started using up spot as our central CRM marketing automation tool. And this has that really cool integration with spot. And it's not only like you not standard statistics that you can have like how, how many people watch how many percent of your videos, and when and at what moment they stop watching with that integration between this giant top spot? You actually know which person has watched what pats of your video, and you could track that back to the serum history. So that's a huge, huge advantage there. Well, this is very interesting. Dominic Weaver, how can people find out more about your work and techniques that you're advocating? Well, like the thing would be just hop on the internet, and look at my website, Dominic vivere dot com, and there's, like, really cool definitive guides and background in froze on how you can never the power of video for your Soffer SaaS company. And if you wanna step up your game, I've even got a free online course sign up and that gives you some, some lessons on how you can use video, what best what types of videos to use and how to incorporate videos like throughout the whole sales funnel of your software association. Excellent and Dominic Weaver. I'm gonna spell your name. So people know what, how it spelled DOM I n I k w e. E V, E R. So look for that at that you are L and people can find this episode by searching for hey and Dominic Weaver? My name is Dane golden, and I wanna thank you, the listener for joining us today. I do this podcast the video marketing value podcast.

YouTube Dominic Weaver Dominic vivere Dane golden Google Soffer
"dane golden" Discussed on HEY.com - Video Content Marketing Tips

HEY.com - Video Content Marketing Tips

05:06 min | 2 years ago

"dane golden" Discussed on HEY.com - Video Content Marketing Tips

"In your industry, but all business alternately comes down to is, who do you click with who when you get on the phone, and you talk to them, who's the guy or the agency that is gonna give you all the details and they kind of have the vision of you. And I would look for a partner that has both the strategy in the creative, and the advertising side, all in one house, because typically the smaller companies that handle all of that, you know, that all of that's going to be in sync. So you're not talking to one person about your strategy, and then another company's doing the creative, and then third company just gets that creative. And they start running ads against it. You know, when that's all in sync and underneath one house. It's kind of that old philosophy one throat to choke. But it's all in Saint if they're doing it right. Okay. Yeah. That sounds that sounds good and a business found their agency in. They're happy to be working with someone like you. But what type of goals they set up how to how to they know? And how do they report back to their boss that they've done a good job? There's a variety of different goals. So sometimes in you have to kind of work with your customer, to figure out where they're at are they looking to build their audience, and just put content out there, get some, you know, brand awareness, build up brand loyalty by putting out more content such just more people know who they are. Are you trying to correlate the video content and go directly into sales or use this video content to start building up your sales funnel by collecting Email addresses doing product demos, getting people to sign up for a webinar, all of those are really good metrics to kind of measure, you know, like we've put out ten videos, kind of talking about this topic, and we've noticed a five x increase in people in our, webinars, or something like that. Or are we just trying to put out videos and go all the way to measuring ROI through product sales? You know, and is the video content meant to sell a product right away from our. Our website so we can just measure the traffic in how much product sales of Ghana based on the strategy were lamenting, excellent Joshua, and tell tell me Joshua Wellington, where are you located? And does that matter? When you're working with the client. So right now, my agencies based in Dallas, Texas, and I really don't think it matters where we're based out of right now. Typically, most of our clients are either in Los Angeles or New York. So we work remotely and just fly in do Skype calls and do our weekly phone calls in come in, you know, once a month once a quarter depending on the client's needs. And, you know, most people are pretty happy with that, as long as we're doing the work in we're getting the results that were promising, and we're getting paid for, you know, people really don't care where we're based out of and just to review. What are the some of the types of services? That a video marketing agency like yours would offer. So my agency in particular, we do a lot of YouTube consulting. So that's one on one consulting. With both YouTubers brands. We do content strategies and audits for both creators and brands depending on where they're at it than we also move into kind of the higher level of service. We were were either doing channel management kind of managing these social media channels. Optimizing, the content and actually doing content creation because we've been doing online video creation for over twelve years now. So you really really know how works excellent at it's called broken. Peanut media. Why do you why did you call it broken peanut media? So let's see two thousand nine so way back in the day or two thousand nine when I was creating my company, I basically didn't want anything to be. She wedding tin, video production or anything to do with my very long last name. So I came up with broken peanut media, just basically 'cause I wanted to be a little different. I mean, I was going to be online and peanut is actually my bro- my older. Brother's nickname. And I kind of named the company after him. And how can people find out more about you? You can go to our website, broken peanut media dot com, and check out all of our services, or you can find me pretty much anywhere on social media using the handle video, Joshua, physio, Joshua. Thank you, Joshua, wedding of broken peanut media, and people will be able to find this episode by searching for. Hey and Joshua wedding ten. That's. W. E. T. H. I. N. G. T. O N mine, aim is Dane, golden. And.

Joshua Wellington partner Ghana YouTube Dallas Texas Skype W. E. T. H. I. N. G. T. Los Angeles New York twelve years
"dane golden" Discussed on The Starters

The Starters

02:33 min | 2 years ago

"dane golden" Discussed on The Starters

"Nudie go bare wants to hear some NBA dogs like Jack Russell Westbrook. I don't know dachshund off. Wow. Duxin rhymer out there. Chihuahua won't you? Wow. No, golden retriever Booker. Right. Darren collison. I ask you. Sheltie sheltie Anderson. Ryan beagle. Brandin bassett. Jeez. Sheep's dog. Corgi dang. Are you? Yeah. Yeah. Saint Bernard king. Good one. Jeff mutt. Ledge? That's good. Darren boxer. Mike Pitt Bullard. Matt bull. His name is Matt Bullard, not the Canadian kidding. Actually met hit Bullard terrier rosier. No dog, you know, a lot of ducks. Don't I also had Dirk, no Shitsu. Yeah. Works Yannis attend Taku poodle. Thinking food. I thought. The only to come up with my head that weren't said. We're Portuguese water dogs. And Burmese now, Doug. I wasn't getting anywhere. It's tough. Weird. Things breeds end in the word dog crate daynuss Rodman. Yeah. Dan dog great Dane, golden retriever dog dania Lillard. Great Dany alone. Okay. We're running along here. So yeah, we'll just skip. Tween that we have. Twit. Katy no originality real Steve would Milana Lou Johan key Ephron CPA been stop and Tanna sauce. The PM BM's coach you NBA live..

Matt Bullard NBA Mike Pitt Bullard Darren collison Bullard Jack Russell Westbrook Darren boxer Brandin bassett Nudie Matt bull Saint Bernard king Ryan beagle Jeff mutt Milana Lou Johan dania Lillard Dirk Rodman Dany Doug