23 Burst results for "Crms"
A highlight from SkySwitch UC Client seen as tool to power growth and independence for partners, Podcast
"This is Doug Greenan, I'm the publisher of TR Publications, and I'm very pleased to have with us again, Sean Breeden of SkySwitch. Sean, thank you for joining me today. Thanks, Doug. Yep, always a pleasure. I was looking forward to this conversation today as always. Appreciate it. Appreciate you having us. Well, I'm excited because, you know, the theme of the whole month has been, you know, let's take a look at 2024, let's look deeply at where the opportunities are, where can partners freshen up their portfolio, walk in the door with fresh new stories, and we're going to be talking about exactly that and what SkySwitch is doing to help enable their partners to enjoy bigger, better opportunities in the coming year. So before we dive into that, Sean, what is SkySwitch? Yeah, sure. So SkySwitch, we're who we are, what we do. We're a private label, hosted PBX, SIP trunking and unified communication solution. So we only deal with the channel, channel being MSPs, interconnects, IT companies, VARs become an IT integrators, OTD, which stands for Office Technology Dealer. So more and more businesses are starting to get into this world, and they're looking to bring a hosted voice to their clients all under their own branded name. So our infrastructure, our platform enables our partners to be able to do that. You can think of it as pretty much we manage everything on the back end. We provide infrastructure as a service, software as a service, onboarding and ongoing training. Essentially, our partners go out, sell those services to their clients, all being brought to them by their organization. So our partners own their customers, they're building a month of recurring revenue, and the margins tend to range anywhere between 50 to 70 points, depending on what our partners are charging for retail and where they're geographically located. And now you're adding to that story or enhancing it with something called, I think, UC Client. Yes. Yeah. So it's been a major initiative of ours this year. It's been a major focus of our organization is to roll out a UC Client that is eventually going to be brandable to all of our partners. We currently just released a desktop application, and then by the end of the year, we'll have the mobile app release that's available for both Android and also Apple. So again, it seems like more and more people are wanting to leverage one piece of technology to be able to communicate. They want to be able to do their scheduling. They want to be able to do voice and video, SMS, MMS. So we currently have a product that is able to do some of that. We're bringing out a product that's going to be able to do all those things even better. It looks brand new. The look and feel to it is a lot smoother. So yeah, it's something that we're really excited about, and I'm really looking forward to rolling out the mobile app piece, knock on wood, hopefully by the end of the year. Let's connect all the dots together because I'm thinking we still live in a world filled with very old aging, old Nortel and other brand switches that are still sitting there in a hotel or a building or an office building and so on, and they were working perfectly fine, but we all know they need to be replaced, and it must be tempting. It still must be tempting for a lot of partners to run out there and just basically just do dollar for dollar, piece by piece, a straight up replacement. And you said something earlier before we got on here today about doing much more than that, that you guys are aiming to help your partners walk in that door and do a lot more than just replace some old system. Yeah, five, ten years ago, even as close as five years ago, you could possibly stand up your own asterisk switch in your basement, and you could have 2 ,000 users on it, and you're just providing dial tone, and my guess is it's worked perfectly fine, no issues. With the change in technology and the way technology is going, today more and more customers, they want additional things. They want a UC client. They want SMS. They want integrations into different CRMs. They want voice analytics. They want AI capabilities, so to me, really, gone are the days of just being able to provide dial tone to your customer. You're going to have to add additional things on top of that, which, again, it benefits our partners because they're able to add additional revenue streams, and then to me, what's even better is that our partners are able to capture more of their customers' IT spend, which in turn keeps the competition out, so the more services that you're able to provide your customer, the smaller chances it'll have them going outside of your realm to go out and look for another provider, so to me, it's really a win -win for both parties. Being able to capture that IT spend and being able to keep the competition out are two major keys to that. Sean, as we look into the new year, it's just around the corner, a lot of folks are, hey, what am I going to be doing in the coming year? How am I going to grow this business? It seems like UC clients, SkySwitch, your approach to private label, put that all together for me. How does that really help the partner leverage all that? There are a lot of our partners that have a very large customer base. Maybe they have sold prem systems to them five years ago, 10 years ago, 20 years ago. They can go back out to those customers, and they can say, hey, look, I understand that you might have paid $100 ,000, $200 ,000, $50 ,000 for this on -prem system, but its capabilities are very limited. If you decided you wanted to migrate to a hosted solution, not only are we talking about just a dial tone component, but we have the UC client, which again could replace something that they're currently using. There's a lot of large corporations out there today that provide a dial tone option with IE teams and Zoom that somebody may want to go in and replace those. Not only are they going to replace them and probably be in the same realm when it comes to pricing, but they can also provide much better support and onboarding and training than any large corporation can. Most of our partners tend to sell within a 20, 30 mile radius, so that means they can usually be on site pretty quickly, especially if there's an emergency. My guess is when our partners' customers are calling them, somebody's answering the phone that usually answers the phone all the time. Our partners probably give out their cell phone number. They can text them. The value there in itself to me is well worth any type of money, differential in monies when it comes to comparing our partners, our solution to any other large giants that are out there. So, Sean, as we wrap up our podcast today, it seems like the message is there's really actually almost unlimited opportunities out there for the partners with the right tools to go back to customers they've had in the past where they maybe installed an on -prem switch, new story, or to talk to people that maybe they didn't win the first time that might be now stuck with rising prices, less service, and all sorts of other issues. Yeah, correct. To me, at the end of the day, what it all comes back down to is owning the customer. We bring a plethora of benefits to the table, but to me, the number one reason of why I think a lot of our partners do business with us, if I had to pick one, is the ownership side of things. So, our partners own their customers. They own those contracts. They dictate the longevity of those agreements, and they also dictate retail pricing. They can charge for onboarding. They don't have to charge for onboarding. So, they pretty much control their own destiny. They're not at the mercy of some other provider that says, you know what? We were just acquired, which we see acquisitions, it seems, now on a weekly basis, and that 20 % commission we were paying you is now decreased to 10%. If I'm that organization, I would be very unhappy, and that would really have to make me think, well, is this the future? Is this the company I want to continue doing business with, or do I need to pivot and move to a solution like SkySwitch where I can own my own customers, control what I'm offering the customers, control that whole experience, control the value, that truly control the value that I bring to the table. I, meaning the partner. Well, Sean, as always, a real pleasure to have you with us today. Very interesting to find out new and exciting opportunities for the partners from SkySwitch. Where can we learn more? Yeah, so, again, thanks for having me, Doug. You can learn more at skyswitch .com. Our website has a plethora of information, or you could email us directly at salesteam at skyswitch .com. Thank you.
A highlight from CCaaS vendor partner of Crexendo UCaaS platform, game changing for customers and customer journeys, Ozonetel Podcast
"This is Doug Green, and I'm the publisher of TR Publications, and I'm very pleased to have with me Prasad Krishnamurti of Ozontel. Prasad, thank you for joining me today. Thank you for having me. Appreciate that. Well, thanks for taking some time out on a busy day here at the Crescendo User Group Conference. We're studying and working on looking at people that are NetSapiens platform users. It's a NetSapiens platform meeting, and I think this is our first time with you and learning a little bit about Ozontel. We're going to be talking about that, but I want to headline this something I just heard, that you have what you call a game changer CCAS product. Absolutely. So before I delve into the CCAS itself, which is a whole new contact center -based experience, what I wanted to tell you is about our relationship with Crescendo. I'm here at the UGM, and it's a fantastic user group meeting that I see. And what we are doing here and telling our partners, which is Crescendo's partners, is the ability to bring two key technologies, which is UCAS and CCAS, together as one platform for their clients. And I think that together is a game changer. Now, why is that a game changer? Okay, so Crescendo has been in the UCAS business, and they have a number of partners. And complements Ozontel that as a vendor partner on the contact center site. And what I was saying earlier was, now together, this becomes the game changer. And how does this change the story for people that are, let's say I'm a partner out there, I'd like to sell CCAS, or maybe I'm already selling CCAS. What does this mean for me? I'll have to go a little bit into Ozontel itself. Okay, yeah, let's find out. Yeah, so what we are is we are a AI -driven, full -stack CX platform. Now, let me kind of break it down to you in terms of what that is. So in our platform, we have two foundational elements. One is the communication platform, which we call as the CC -PASS, which is, in simple terms, the ability of a developer to integrate real -time communications like video, voice, and messages into applications. So that's the first part. And I'm happy to tell you that in the recent G2 rating, we were ahead of some of our competitors like Twilio and Vonage. The second piece to this foundational element is the contact center. What that means is that this is a contact center which is entirely in the cloud. So you can run your day -to -day operations and manage your contact center on the internet. So all the tools and technologies required to run that is provided, which means your automatic call distribution, your smart routing, IVR flows, a range of dialers, and most importantly, your integration to the backend CRMs. So these are the two foundational elements. What we are seeing now is things are evolving. With Omnichannel, with social media, we are seeing that we need to add multiple digital channels to our product, which we have done. So as of today, we can actually integrate Facebook, Twitter, WhatsApp, and other digital channels like email, SMS, and things all into the contact center. So what this means in the contact center space is that no matter where the channel or where the input is coming from, you are able to respond to your customers in the platform of their choice. And this is a real huge change for anybody selling CCaaS. That is correct. So contact center has been there for a long time. It's been there for decades. But now, with the cloud -based contact center, you have the ability to put in evolving elements. One of them was Omnichannel, which I just described. The other thing is to infuse AI into this contact center experience. So together with customer experience platform, AI, and the unified communication that Crescendo provides, that'll be a game changer for their partners. Prasad, one of the things that's been a theme of our podcasts across the spectrum here at Crescendo has been practical applications. Sure. So let's talk about that because you just told me AI, all year long, we've been hearing about fabulous, exciting things that are going to happen. Tell me about AI. Sure. So what has happened with AI, and it's been growing, and I think the trigger point was ChatGPT around the same time last year, and it made waves. It just exploded. It exploded. So AI has become a very, very important thing in any business if you look at it. So from a contact center perspective, if you look at the two significant areas that it will make an impact, one on the agent experience, and second on the customer experience. So I'll give you an So example. even if it's a simple chat bot, which is based on a rules -based scripted language, that helps the agent to perform better because imagine you're getting a co -pilot to assist you in responding to your clients effectively. And you can go beyond the rules -based, script -based AI to supervised or unsupervised machine learning so that it automatically learns more and more and picks up data from labeled or unlabeled to respond to the customers and provides a co -pilot kind of assistant to the agent. On the other side of the equation, if I look at the customer who's... Imagine a situation where we develop the AI to a point where AI is able to recognize the entire sentence and pick up the intent of that question. And then it has its own AI -infused logic and the algorithms through machine learning sitting there, and it provides you with the information that you're looking for. So imagine, as an example, entire level one support being done through this method where you don't even actually get to talk to the agent, and only if it is required goes to the agent. So that's a pure customer experience journey where the customers want to see happen. Right? And that's really, at the end of the day, what you're selling essentially as a partner of yours, is that agent experience, customer experience has been altered. Exactly. So how do we alter the customer experience journey? And in the context of omnichannel, multiple channels, what we're trying to say is that how can we track the journey no matter what the channels was? Was it a digital channel? Was it voice channel? Whatever the channel was, how do you track the entire customer journey from cradle to grave and provide that satisfaction that the users are today looking for in a contact center? So what we are seeing is with the increasing use of AI and machine learning combined with the requirement for omnichannel or the digital channels, we see a huge potential for the partnership between Crescendo and OzoneTel actually making a difference in the marketplace. The reason is customers eventually are going to have one platform for both their unified internal communications as well as external communications such as the contact centers, because today the business processes or the business communication processes are happening in silos. We break them silos and make it one single platform for the users. And so coming back to Crescendo, what's the advantage for partners, with your partners of Crescendo's? So earlier in the day we had a panel discussion about how the partners can improve revenues by actually bringing the CCaaS also into their platform so they can sell that as one combined offering, which I mentioned earlier as being a game changer for their partners. Prasad, how big an opportunity is this? So if I look at the contact centerpiece of the customer experience platform, which is today we're talking about CCaaS and AI, Gartner predicts this to be an 18 % CAGR market, which means from where it is today to three years from now, that's going to be a huge growth. Almost 38 billion is what is projected, so it's a huge market. You don't want to be left out. No, we don't want to be left out. So how do I not be left out? Where can I learn more? Oh yeah, you can learn more. You can actually visit our partner site, which is the Crescendo CX, or you can also visit OzoneTel. OzoneTel as in OzoneTel. Prasad, I really want to thank you for spending some time with me and giving me such a thoughtful podcast. It was very interesting. I'm looking forward to the next one. Thanks very much. Thank you so much. I appreciate that, Doug, for having me.
"crms" Discussed on Bloomberg Radio New York
"In the semiconductor sector in some of these other areas because of the export controls and you have some quite outspoken critics of the export controls warning that china is going to end up developing a competing chip industry if you put this kind of pressure on them so now the by the administration in general mondo in particular the commerce has to figure out where we go from here peter is a really fascinating read and thank you so much for joining us this morning on bloomberg radio peter elstrom is our executive editor for asia technology and big i take is the function of the terminal if you want to check out that latest big take report of course on the bloomberg website as well coming up next on bloomberg daybreak europe we'll bring you our exclusive interview with the richmond fed president thomas barkin discussing the outlook for interest rates and also what headwinds there could be from a potential government stay with us for that conversation next is bloomberg the you the do need voice a video and messaging at with capabilities that grow with your business bondage does that get a single lap for all meetings your and communications and the flexibility to add new users with their existing phone numbers you can even add local phone numbers from different markets integrate with leading crms set up a virtual assistant and access up to premium calling features globally it's everything you need to handle your business communications today and tomorrow what see else bondage can do for you advantage dot com together we have the opportunity to build a more sustainable and inclusive future at the bloomberg new economy
"crms" Discussed on Bloomberg Radio New York - Recording Feed
"Do you need a voice, video, and messaging app with capabilities that grow with your business? Vonage does that. Get a single app for all your meetings and communications, and the flexibility to add new users with their existing phone numbers. You can even add local phone numbers from different markets, integrate with leading CRMs, set up a virtual assistant, and access up to 50 premium calling features globally. It's everything you need to handle your business communications today and tomorrow. See what else Vonage can do for you at vonage.com. Love is a strong word. All right, guys, let's walk us walk through the numbers here on this Thursday afternoon. Higher across the board for all of the major indices here in the U.S., the Dow Jones Industrial Average up by more than 100 points back around that 33-600 level, about a three-tenths of a percent gain on the day. The S &P 500 just a smidge below 4300, higher by about six-tenths of a percent. The Nasdaq Composite higher by eight-tenths of a percent, and the Russell 2000 posting a similar move higher, about nine-tenths of a percent on the day. Yeah, it was kind of like a civil kind of day. I feel like we trade like that, right? It's like multiple different trend lines in a day, if you will. But in terms of the equity markets, what really caught my attention was what went on with the SOX, the Philadelphia Stock Exchange Semiconductor Index, 2930 names higher in today's session. The index up 1.8 percent. Micron obviously a bit of a bummer, and that was the only name that was down on the day on that forecast for worse than expected loss. But man, Katie, that was definitely a group that was a standout in today's session. Yeah, really interesting to see the rest of the industry rip on a day where Micron obviously did the opposite of that. You take a look at some of the industry groups. You also had autos having a good day, up 2.4 percent, and then semis, as we were just talking about, up 1.7 percent. Those were your biggest gainers. You go down the list, there were a few names in the red, not too many, but down there at the bottom you can see utilities once again in the red.
Monitor Show 16:00 09-28-2023 16:00
"Do you need a voice, video, and messaging app with capabilities that grow with your business? Vonage does that. Get a single app for all your meetings and communications, and the flexibility to add new users with their existing phone numbers. You can even add local phone numbers from different markets, integrate with leading CRMs, set up a virtual assistant, and access up to 50 premium calling features globally. It's everything you need to handle your business communications today and tomorrow. See what else Vonage can do for you at vonage .com. Love is a strong word. All right, guys, let's walk us walk through the numbers here on this Thursday afternoon. Higher across the board for all of the major indices here in the U .S., the Dow Jones Industrial Average up by more than 100 points back around that 33 -600 level, about a three -tenths of a percent gain on the day. The S &P 500 just a smidge below 4300, higher by about six -tenths of a percent. The Nasdaq Composite higher by eight -tenths of a percent, and the Russell 2000 posting a similar move higher, about nine -tenths of a percent on the day. Yeah, it was kind of like a civil kind of day. I feel like we trade like that, right? It's like multiple different trend lines in a day, if you will. But in terms of the equity markets, what really caught my attention was what went on with the SOX, the Philadelphia Stock Exchange Semiconductor Index, 2930 names higher in today's session. The index up 1 .8 percent. Micron obviously a bit of a bummer, and that was the only name that was down on the day on that forecast for worse than expected loss. But man, Katie, that was definitely a group that was a standout in today's session. Yeah, really interesting to see the rest of the industry rip on a day where Micron obviously did the opposite of that. You take a look at some of the industry groups. You also had autos having a good day, up 2 .4 percent, and then semis, as we were just talking about, up 1 .7 percent. Those were your biggest gainers. You go down the list, there were a few names in the red, not too many, but down there at the bottom you can see utilities once again in the red.
Monitor Show 12:00 09-28-2023 12:00
"Do you need a voice, video and messaging app with capabilities that grow with your business? Vonage does that. Get a single app for all your meetings and communications and the flexibility to add new users with their existing phone numbers. You can even add local phone numbers from different markets, integrate with leading CRMs, set up a virtual assistant and access up to 50 premium calling features globally. It's everything you need to handle your business communications today and tomorrow. See what else Vonage can do for you at vonage .com.
"crms" Discussed on Bloomberg Radio New York
"UAW strikes being prolonged? I mean, is this a factor in your analysis? Yeah, so we think about the strikes and the shutdown a bit differently, even though the strike is the shutdown is kind of like a like a forced strike from government employees, right? So the UAW strike, of course, is front and center of our minds, because especially we have a lot of investors who own auto stocks. And this is a big deal for the auto industry. I mean, luckily, we're talking about U .S. production here and U .S. production is just a small share of global car production. I mean, U .S. consumers use a lot of cars, but they don't exactly produce a lot of them. So we think global production could fill But the gap at there. the same time, I mean, this is another worry to lop on top of an economy that's under a lot of pressure. Government shutdown, again, I mean, if you look historically, they haven't made much of a dent in either the economy or markets. It's usually just a distraction. But going back to systemic risk, I mean, we don't know what's happening underneath the surface. And we're encouraging people to not freak out too much, but understand that this is just another piece of pressure that investors have to think about. Hear the full conversation on the latest edition the of tape podcast. Subscribe on Apple, Spotify and anywhere else you get your podcasts. Plus, listen anytime on the Bloomberg Business app and Bloomberg .com. Do you need a voice video and messaging app with capabilities that grow with your business? Vonage does that. Get a single app for all meetings your and communications and the flexibility to add new users with their existing phone numbers. You can even add phone numbers from different markets, integrate with leading CRMs, set up a virtual assistant and access up to 50 premium calling features globally. It's everything you need to handle your business communications today and tomorrow. else See what Vonage can do for you at Vonage .com. Together we have the opportunity to build a more sustainable and inclusive future. At the Bloomberg
A highlight from 679:Coinbase in Spain, DOJ Apathy, Terras Pivot
"Do you need a voice, video, and messaging app with capabilities that grow with your business? Vonage does that. Get a single app for all your meetings and communications, and the flexibility to add new users with their existing phone numbers. You can even add local phone numbers from different markets, integrate with leading CRMs, set up a virtual assistant, and access up to 50 premium calling features globally. It's everything you need to handle your business communications today and tomorrow. See what else Vonage can do for you at vonage .com. Feel the pop, feel the pop, feel the pop. Keeping what we're down, yeah, we end up on top. Make your head bob, head bob. Make your head bob when the bass drops. New emergency crystals, no water needed. Just throw back the immune support with a pop. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
"crms" Discussed on Bloomberg Radio New York
"Fees is it even a decision that's banking reimagined what's in your wallet terms apply see capital one dot com slash bank capital for details one and a member fdic do you need a voice video and messaging app with capabilities that grow with your business varnish does that get a single lap for all your meetings and communications and the flexibility to add new users with their existing phone numbers you can even add local phone numbers from different markets integrate with leading crms set up a assistant virtual and access up to fifty premium calling features globally it's everything you need to handle your business communications and today tomorrow see what else varnish can do for you at varnish dot com when you get your news from bloomberg you don't just get the story you get the story behind the story how your evie's battery may not be as green as it seems why a decrease in global birth rates could countries send scrambling to increase immigration you get context context changes how you see things how you change things because context changes everything go to bloomberg to get context missed your favorite bloomberg radio show bloomberg business week masters in business bloomberg intelligence and more are also available as podcast listen today on Apple Spotify and anywhere else you get your podcast this sees bloomberg business week with carol mezzer and tim stanovec from bloomberg radio you get a pair of books on our radar in our next couple of segments one is a new publication that puts the math of wall street's first major collapse in context the other is an iconic work that many consider to be the definitive book on the nineteen eighties
"crms" Discussed on Real Estate Coaching Radio
"Know how to have conversations with people, which a lot of you don't, you are not going to do it. And that's the reason you're a secret agent. But if you knew what to say and you knew how to say it in your excited about having those conversations because you know the result's going to be something positive, you would have to, I mean, you're going to do it all the time, right? You're going to have conversations with people all the time. That's called having skill. Isn't that better than now? It is, isn't it? All right? So here's the way to organize your ultimate the creation of your CRM. I'm going to assume you're starting at ground zero or maybe you're polishing it off. If you're starting from ground zero, go to the first list and gather up all the first idea here with Julie had for us and go to all the places where you might have stored contact data. Old CRMs, KB core, maybe, wherever. Go to those sources and download all that data. And then every single day, here's what you're going to do. Put yourself on this, I was going to say study diet, diet, and that's really what it is. Of adding 5 people to your CRM every day, but you can't just add them. This isn't just some analytical database building exercise. You have to add them, you have to update them. So you have to call them. That's what I want you to do. Use our scripts. Update them, you can check them out on social, right? Find out what's going on with them. So every single day, make a part of your existence now to add 5 people to your center of influence and past client list. This is assuming you don't have one centralized organized list. Now, if you do, I want you to go through your existing list, and I want you to actually, this is the hard part. Find out how many actually are no longer in your market. Find out how many actually are no longer really should even be in your center of influence and past client list. Because if you've been working in passively, which most of you have, if you've been working at all, you're going to discover a lot of those people, they're not really your center of influence and past clients, because guess what you aren't really doing anything to earn the right for them to be your center of influence and past clients. And they're doing business with somebody else. Your goal is to not have a enormous CRM with a bunch of leads. That is a huge mistake because you're never going to be able to have personal contact or even passive meaningful contact with any of them. There are too many to manage, okay? Think about what I just said. Many of you, if you sell ten houses a year, 25 houses year, 50 houses a year, a hundred houses a year, you have an incredible year. You will make tons and tons of money. The average commission in the United States is well over $10,000. So this is a great first spoke. Again, the first thing we'll suggest to all of you do is create your center of influence and past client list. So yes, build it up every day by adding three people or 5 people. Go through your existing list if you have one, and intentionally purge, use social, Facebook is great to find out what that's going on to people's lives. If you haven't been keeping up with them, and then when you do call them using our scripts, you'll
"crms" Discussed on Telecom Reseller
"And that's what, you know, what's great is we have very large providers that are on our platform and we have entrepreneurial MSPs like you just mentioned that have power in their ucas based on our offer and I always say our platform is powerful. But it's simple to manage and it's easy to use, and that's what helps them be very successful. Now, you also have an omnichannel sea cast offering. Yes. Yeah, we've released, you know, if you look at the two things to challenges that most companies are dealing with, it's employee experience, how do I keep my employees, whether they're in the office or remote engaged, right? Give them the tools they need to do their business well, and that's where in the UK's area we do things like integrating into teams, integrating into a lot of vertical specific CRMs. But then the second thing is customer experience. Younger consumers, if you look at surveys, their experience with the brand is many times more important than the product itself. So we have released an omnichannel contact center as a service offer late last year. It's going great. People love it. And so what it allows is really, however, my customer wants to reach out to me through whatever, whether it's through social media, SMS, email, whatever it is, it gives an agent, incredible tools that they can use to be able to deliver that great customer experience to companies. And so we're excited to be layering that now on top of our ucas platforms. So it's an integrated UK and seacat solution. Now, has that resonated here this week at this conference with the MSPs and channel partners and whatnot. It really has. And I think it's one of our differentiators because you can see cast have typically been two separate offerings. And so we're one of the few out there on the floor today that has one offering that has you pass and see cast and on the general capabilities all built into the same platform. So our go to market strategy is really different from a lot of our competitors and the fact that you don't have to keep other pieces together now. It's all inclusive with crescendos offering. So that's really attractive, right? They just become there and it's all there. It's all there. Now, let's go a little bit. Let's dive a little bit deeper into that. If you partner up with crescendo, in addition to the technology, are there other support systems there for you? Yeah, we have one in our go to market strategy, companies can choose various ways to partner with us. So we have an agent type of program. We have quite a few of our partners that have white label programs, so they provide a whole support rapper around helping companies that are smaller and can't make the investment in their own platform, kind of build a white label offer under their brand. And then when companies are big enough or when they're ready to make a little bit commitment, they can make an investment in our platform and either there's two ways we do it.
"crms" Discussed on Real Estate Coaching Radio
"Okay, now I want to talk about another one that wasn't on our list are you talking about dripping? I'm talking about dripping. Okay. Now listen, I am. I am going to be 53 this year. And let me tell you, I do not want to drip. Dripping. Dripping is something that is a side effect of potentially taking some sort of drug. It's one of those small print things. Perhaps you should be taking some kind of trouble. Hopefully you guys are saying, ew, and laughing along with us. Okay, so here's the reality. CRMs dripping, building big databases in building funnels and all of that type of thing. Now, we're going to really drill it on on this. Well, let's explain it a little bit more. So you generate a lead, unless you generate from your open house. Let's say you generate from paper click. Let's say you generated from AdWords. You generated from YouTube.
"crms" Discussed on Real Estate Coaching Radio
"Reason is, and he's a bad example because I think he's very dynamic, but some of these people that have positioned themselves to be experts aren't experts at all. And they don't want to be exposed for basically being, you know, fake, not Frederick Frederick's phenomenal. I shouldn't have used him as an example with falling up with that thought. But so we've had people in our podcast and this is the reason we're apprehensive, but people on that after maybe like 5 minutes, we quickly are figuring out this person is just talking off their talking points. You like you run out of content kind of. Right. I remember we had some guy on. I remember that. No, I won't. And I remember the aftermath of this. He was the guy that was selling when he was one of the executives and one of the creators of one of the biggest CRMs for agents. And we had him on and he wanted to be on the podcast. He sent me the questions ahead of time. These are the questions I want you to ask, which I hate. You tell me what questions I'm going to ask. I guarantee you, they aren't going to get asked. Yeah, 'cause you're trying to control the conversation as the shitty result for the people who are listening. So I asked him his first two or three questions. And then he got a little bit more comfortable. And then I got off topic. And then I started asking him, what I already knew the answers to, but I wanted to see what he would say. I started asking him questions about the efficiency of long-term lead follow-up with regards to a CRM. And to my shock, he told the truth. So that was a risk you took out. That aftermath is what got interesting. So he then and I started he had done his company had done internal studies on how inefficient and incredible waste of time, long-term lead follow-up is in terms of emails and digital follow-up basically..
"crms" Discussed on Real Estate Coaching Radio
"We've kind of resisted some of that. For a whole variety of reasons. But yeah, we're going to start doing more interviews and the rules, I'm going to have actually anyone that we interview on this podcast. They're going to have to agree ahead of time that there's no taboos, no topics that are going to be off limits. Because a lot of times you'll get somebody on them, they'll have three or four points, and we did interviews in the past. And they show up with an agenda and they agenda is once they're off those four or 5 points or whatever it is, they can't talk about anything. So they're going to have to not only be able to express themselves and talk about a wide variety of topics, but they're also going to have to be able to defend whatever it is they say. And I'll give you, for example, there was a guy trying to remember this was a tech platform. This was probably 7, 8, maybe even ten years ago. And we had him on the podcast. Oh, I do remember now. I won't mention his name because he got in trouble after he said this. But he was some founder of some big tech company. It was a CRM. And this is actually this is a webinar. It wasn't even a podcast. And I remembering all this. So he actually said that there had been a bunch of studies that had been done. And remember, this guy sold CRMs for a living. I'm trying to use his words. And invalidated the concept of long-term lead follow-up. And this information had been done by I think it was Harvard or Yale or Harvard Business. Not a real estate entity. No, not a real estate ante, no one had a dog in the fight, basically it was some study that was done and a very academic level, trying to prove whether the long-term lead follow-up. And I'm talking about drip campaigns, or even worth doing. And remember, this dude sold a CRM for a living. And the whole concept behind CRMs is yes to organize your data, but the way it sold to agents is that it's going to be you're going to create these long-term lead follow-up campaigns and those long-term lead follow-ups campaigns are going to act as your silent salesperson. You're never going to have to actually learn how to have conversations with folks because you're going to digitally drip on them. Nurture your database. Exactly, you guys have heard all this before. Well, we knew that that was not true. And we had read similar studies, but the reason that we know it wasn't true is because all the tens of thousands of coaching clients we had over the years who had all validated that it wasn't true. And it was so he shows up to this interview and he starts talking about the fact that long-term lead follow-up is absolutely a waste of time. And he was saying this. And it was so powerful because he actually cited the research. I really should unbury this and find out what he said. Afterwards he just catches a mountain of shit, not from agents, but from investors, because he told the truth. And he begged for us to take the interview down. And we did..
"crms" Discussed on VUX World
"This up is one of the things that we get the most kudos for. Implementation times where you do not need an army of people to set up something that should be so simple and in 2022 now. So we absolutely take care of that kind of user persona and ensure that what they need and the steps that they need to take to go to the future state of their contact center. Most of them are not going to be ready to disrupt everything. And like, no, I'm just going to take this and I'm going to get to the 2030 vision that I have of my customer experience. No one's going to do that. And so having that deep understanding as product designers, smartphone app creators, user experience developers, that the mechanism of CICD, the mechanism of the blue green releases that you can sequentially go step by step into these functions, maybe find a logistically separable unit or even an Asian team that you want to start this with. And then follow that into the others. Maybe starting off with an overflow system that if you have a group of agents that have been tried to take these conversations from the virtual agent in a seamless manner and see how they are understanding it and whether they are feeling more empowered to solve these questions. And then furthermore ruling it out to the rest of the organization. These are things that are out of the box. These are the things if you are on any popular CRMs, or if you have a homegrown CRM or if you have your customer data in a specific database that is extremely secure with APIs that need to be accessed to get that pass state of conversation that you mentioned, all of those things are out of the box. And what we see, the folks that are on implementation session with YouTube, they greatly love that. And they really feel that they can focus more on creating that journey and effective manner as opposed to just kind of scratching their heads about what do I need to do and who do I need to define what timeline am I looking at. Those kind of questions go out of the window. Interesting. I suppose the possibility sometimes difficult, isn't it? And once you get used to something, it starts taking that incremental step installing approaches. Let's learn about this car bit. As you grow, you learn, you develop and all of a sudden you deploy and praise sophisticated stuff. And if I may add the end to end thing matters, right? It allows you to do is because it is not designed as an analog system with voice..
"crms" Discussed on Real Estate Coaching Radio
"You're going to essentially be picking up on part three of our 7 step listing process, which we teach in our coaching program. You're going to be giving the listing presentation. We'll have Santa pre listing pack. You'll have pre qualified, you'll be looking at them. So you will be able to present as you know live basically. To anyone anywhere. To anyone anywhere on Planet Earth. And that goes back again to I don't need to belabor this point, but frankly, I'm proud of us for having made this decision back in 2019. You look at EXP relative, their license. They're 21 different countries. Well, they're already set up this way. They're not having to figure it out. I was on a coach and call prior to this podcast with a real estate team that works for compass and they are office in LA and New York, right? And they're spending up in both markets and they're doing a great having, you know, great success at it. Well, it's different though, because they have to reestablish themselves. They're sharing systems. It's all the clunkiness that's associated. They got good CRMs and all that stuff works, but it's not the same as what is about to happen. And what's about to happen is they're going to be able to say that, for example, the guy the small team that's based in LA is not as efficient at the listing process of actually winning listings is the leader of the team in New York. So maybe the New York guy can hop on do the metaverse thing and the whole thing is essentially closing the loop. This makes it so people will be able to move faster. But again, if you're playing catch up mentally and emotionally, if you're being dragged along to resisting into web three, you're gonna lose out, not in that not lose out in, oh, if you don't buy this, whatever you're going to somehow lose out, not fear of missing out, but you're going to lose out psychologically and you have to play catch up..
"crms" Discussed on Real Estate Coaching Radio
"And the next thing you know, there's 5, 6, ten different agents who have bought that virally who are now chasing that same violate and you guys can see that's essentially oversaturation. Well, I laugh because that also assumes the buyer is both motivated and qualified. So you could be chasing something that doesn't even really have any value to your business. And you have so many things that this is fraught with. A 100%, and you just brought up something. Like how many of you guys have these big CRMs, these big databases and you've created this false sense of security because you've been dripping on them and you've been sending them emails and videos and all the rest of it and you pridefully say, oh, I can tell this person opened up this email and this person read this. That didn't mean Jack. You guys have conceptually gotta wrap your minds around this one single prevailing idea. Leads have no value. A lead has no value, especially now because there's the leads are so oversaturated. They're so literally oversold. So leads have no value. A pre qualified motivated lead has value, but even that a pre qualified motivated violate is rather dubious compared to a pre qualified motivated listing lead. Because sellers oftentimes do actually have to sell unlike buyers who do not ever actually have to buy. And there you go, it's a great pivot for us to finish that point. Thank you. So get me an example listeners of a seller that has to sell. That's easy. Lots of them, right? Right. Yes. So shall we go through the list? Well, but explanation mark at the end of this before we go to the list. Yes, that's right. So sellers who have to sell. The ones who really, really have to sell, our sellers who no longer can't afford the payment, they can't refinance, they lost their jobs, fill in the blank, whatever reason, maybe the rate adjusted, but they can't any longer afford it. They don't want to be foreclosed on. That probably won't even be a short sell in today's market, but they do have to suck. In other words, keeping the house is no longer an option. That's the filter to run it through. There's tons of people in contract have to sell their old house. There's people that basically inherit a property. Relocating. Relocating. There's so many great examples and we're going to get exactly..
"crms" Discussed on Real Estate Coaching Radio
"You're not looking for accountability partners, but your having worked into your schedule, the daily time to attend the semi private coaching call. You're going to get motivation inspiration and education from doing that. You can pop over to the Facebook group. You can make friends, you can exchange referrals. That's how you start to form a community. You have to surround yourself with like minded people that are also going to be in it for the long haul to accomplish their goals who are not looking to identify themselves as optimists or pessimists, but are just identifying themselves as people who are going to get things done. That's it. So let's help you a little bit more with some accountability. Point number two is visual accountability. In addition to your letter to yourself and everything that we just spoke about, it's time to get even more serious about accountability in the treasure map as well as Harris rules we discussed the effectiveness of visual accountability and whiteboards and we show you how to utilize those white boards and to update them daily. This is something that you should be doing as a daily minimum standard every single day of your life. Now what do you track? This is explained in detail in both coaching and the books. But in the real estate treasure model too. But this is really important. So you know you track your magic number of active listings. You track the number of actual buyers you have, which by the way, if you use our pre qualification rules for buyers, you're going to discover that many of the buyers you think are buyers are not. They're just lookers. You track your pending listings. You track your close transactions, and you also track any listing leads that you have that are pre qualified. So actual listing leads, which you can always 5, yeah, you missed one. That's okay. Listing leads, which are, of course, the most important thing, other than getting your active sold. So that's what you track now to I can use a spreadsheet. Why would I want to put that on my wall? Well, it's visual accountability. And this is this goes back to a story. I wish I remembered this coaching client's name, but I don't. And I do remember her son and her work just as part of a team and they were selling usually something like 50 to 60 houses per year and their goal was to sell a hundred they had a really nice average sale price. So an additional 40 to 50 homes was a meaningful difference in their income. And he just couldn't figure out how to get his mom to do it basically. That was the gist of it. So we had and they were, of course, using the latest CRMs and they had all their things hidden in a computer. And you know they were trying to track it. He was very analytical. Well, no, they got sold into a bunch of Mickey Mouse stuff, basically. And so he told him to go to Amazon in order some dry erase boards and put the dry erase boards on the wall..
"crms" Discussed on Accelerate Your Business Growth
"I want to make a hundred grand a month. Why? I don't know. Yeah. I don't know. Okay. That was good. What we need to do is, yeah, well, again, it's like, okay, but why? And so we break it down what we want to do is figure out where we're at today, where are we really want to go? Why we want to get there and then close the gap. And this is what we call turning decades into days. Because there's so many people going back to the beginning of our conversation that they're living reactively. Right. Reacting to things all day long and what it's doing is it's keeping their day full of things that are not getting them closer to their goal. Yes. Not getting them closer to their outcome. They're just doing things for the sake of doing them. It's keeping them busy and not productive. Right. Right. Exactly. So we define what's your obstacle, what's your hang up? What's keeping you from getting there? So that we can actually get you outcome focused so that we can understand your destination. So we can understand the purpose of getting you there and then going back to that intelligent and inspired action. We want to take intelligent inspired action towards that outcome. We want to walk you closer and closer to your outcome each and every day. How many productive quote unquote productive entrepreneurs aren't getting any closer to their outcome? Week after week after week. It's sad really. Why are we doing it? Why are we getting up and going to work every day if it's not getting us closer to our goals? Exactly. Make sense? Yes. Yes, completely. All right. So I can move on to number three if you want, which is what I call check, check your toolkit. So check your toolkit. I used to be a builder in the navy, right? So I used to have to deploy overseas and on a moment's notice. And I just have to build something. So they wouldn't just put me in the back of an airplane and drop me off in the middle of the desert with no tools. And like I couldn't go to Home Depot, there was nothing out there. I had to pack for the mission, right? Like if I knew I had to build a building in the middle of the desert, I had to bring my materials and my tools to go do the thing, right? So when I'm looking at an entrepreneur or a business owner's toolkit, I'm looking at actually all the resources and people and processes that they have that they're not utilizing to a 100% of their capacity because what's happening in today's day and age, especially in 2021 is that all of us have almost unlimited seems like resources at our disposal. We have the world's best CRMs, we have technology, we have email, we have calendar, we have, look, your smartphone is a supercomputer, right? And so the problem becomes that we're always being chasing. We're always being proposed these shiny objects. Every single day, here's a new thing, try this new system, try this new. And so what's happening is we're not utilizing the stuff that's in front of us. Your CRM could be free or ten bucks a month, and it could be the most powerful CRM on the market. But we're not actually getting in there and using it..
"crms" Discussed on The Bacon Podcast | Brian Basilico - Marketing Strategy Expert Interviews to CURE Your Marketing
"Achieve your dreams and life in most of us manage our contacts pretty poorly and things like google contacts and apple ii cloud and linked in facebook. And you know whatever things you're using but you don't own those contacts. Those contacts basically locked up in fact. If you try to expert your linking context. You're not going to get much including you're not going to get their email or even the title these and so you should be using your own personal serum even if the company has you using whatever they have used the office like salesforce or dynamics or whatever you happen to be using because you all work that come into the rest of your life and you. You're going to have to bring that golden rolodex with your next job. And so even if you have theorem at your company you should use the night new for team contact internet usually use something like most of your personal sierra club and And i think that you can get sales people to adopt your serum if you teach them the value that they're going to get out of it and it's kind of also similar social brian. I mean in the early days of trying to get sales reps and sales leadership or just executives us linked then or is it still the same issue. A why should i. That and on that instance. Ut on the value of the building their own personal brand because that brand is something that can carry with the rest of their life and so if you empower your customer facing business team members to build their personal brands by sharon content engaged effectively Across a variety of personal and professional channels nali we help the rap but also built the company brand by humanizing as well so you get cheaper for them right so a couple of couple of kind of follow up points. First and foremost you talked about carrying your your sear. I'm with you and having a personal one. I always say to anybody who's using the. Crm is the company worked for may own the conversation but you own the relationship and you need to make sure you can port that you know. It doesn't necessarily mean that you're going to sell them what you sold them. They can use that relationship in a way to get you into other opportunities. The second thing is. I want to kind of give you a quick case. Study of how. I've used what you've talked about. And that is. It's something i called. The ten ten ten strategy in the tenth strategy is i take ten contacts a day and this is all done a nibble ten contacts a day. Ten minutes ten words. And all. I do is i reach out to him and some of them are on email and some of them are on social usually unlinked some on facebook and i go and i say how are you doing and how can i help. And that's it. And if i do that. Ten contacts every single day. That means that. I'm reaching fifty people per week in a minimum of two hundred people per month. So what i've done is i've done into nimble and i actually flag those two hundred people i want to have a condo with and i i made mark them as important and then i cycle through them every single month so i know that i'm reaching them one out of ten or maybe two of the ten will actually answered back But that's okay. You know it's like it's their time to wanna do that. And then we you know what i like about. That is even the people that don't respond..
"crms" Discussed on The Bacon Podcast | Brian Basilico - Marketing Strategy Expert Interviews to CURE Your Marketing
"Having to do all that extra work of googling somebody and then going and logging what you know about the company and then going engage with them an email and social having to go log what you did it. Revenge eager doing the basics and match line. Most business people fail is they don't do the basics and the basics are the parent before meeting. So you know about that person and their company in order to be able to ask challenging questions so you get them to open up to you about the visits us which has brushing and then saw and then the follow and follow through because you typically in a meeting say. I'm gonna do this and they can do that. You need to log those things and then you need to schedule your next action. Because you don't have an actual of either conduct beaner database and you don't have any log notes any any next action. The basically the meaningless in your data that so every sales rep should be doing the basics. Which is before. The meeting asked questions log. The basic note scheduled the next task and you repeat and rents that site until they either become qualified in the pipeline. Or you determine that they're not qualified and you move on. He always your time. And so i think that the the biggest cause of failure in this whole cycle of sales reps susan serums is lack of us. It's people don't like crap in a computer. yeah. And i think the other thing that If you get to use it and get to know at one of the things i've done is i've integrated my g mail and my bb dash. I'm dot com and my dot me and all those things and the one thing about it is is that i can go in and say i had a conversation with you. I can get every email that i sent between the two of us in one place without having to search for her to go to a search box or all those other things right in the sierra. And that way if not just in not just emails for you privacy all communications all your team. Members would zim valuable and brian. What i call american express of vaneau exactly who i am. They know every conversation. I've ever had with their team and And they know if anything's ending that we need to do. And i think that i think that the biggest sort of mistake that businesses make with their sierra is they think that the sierras prospects and customers and only for sales people or maybe sales and marketing people. But the reality is it's not just processing customers. That business connects to in order to grow their business. At nimble we connect editors analyst bloggers influencers party developers investors advisors in prospects and customers and everybody in our company. Does that connect a not to sail people. In fact we don't have salespeople avenue and so What most companies need isn't really a crm but a company contact platform so that everybody companies on one page with all the connections and conversations having with their constituency and i say constituency because again it's not as processing customers that you should be connected to and the biggest mistake people make. Is they basically by serum seats for sales route. And you think that they're going to be managing the relationship saying he'd rather business and they rely on things like microsoft through sixty five g suite further. Contact gannon's ben. But they don't really understand the fact that both microsoft three sixty five in jesus. We don't have a common contact database the whole team and so everybody has a separate side of database everybody. The company is basically working on a separate set of contacts including the business apps. You might be using in sales.
"crms" Discussed on The Bacon Podcast | Brian Basilico - Marketing Strategy Expert Interviews to CURE Your Marketing
"Crm's what serums did outlook. So i give you understand mister. You better send. The president couldn't predict the future and and so still history of of sierra. So it kind of really started with the role of business cards where you collect business cards in china. Organiz them to man's that ways you need to reach out the somebody you've got some new products and you want sell or whatever vegan more easily call people and connect to them. It's it's a sierra is kinda like somebody's christmas list you know. It's it's almost a contacts and and that evolved from the rolodex into the six by nine the next hard recall system. Which is you when you make call it a client. You put their name and address and their phone number and then you make a note on the call any put the recall day. When you say how fall within two weeks than you file based on recall and that's a pay raise index Contact platform Follow up and then that evolved into something daytime the day writer which was Mother based things you put it in your new jacket and that manager contact your dues and Etc frankly covy baby a friend mine actually starting day running seeded so anyways. That's about the time. I got into the market and what i saw as these tools. All of those things really helped an individual person but they didn't drop the team. And i worked this part of sales team in in the dallas field office for company banyan vines. And there's about ten people in the field office nurse fifteen field offices then. There's corporate in boston. And when i was interacting with customer There was a team of people that was interacting with desma with me including my system. Genera or get cramp. Oh sales my sales manager who facilitated and then the product team and the management team back corporate it had to get involved for various reasons in issues and we weren't really on one page we had email and i'm mina had some sort of scheduling thing but there wasn't a tool.
Are CRMs just turning people into numbers?
"In Twitter, Facebook, and Lincoln, and your tools that you use to digitally don't do that. And that's why we built nimble to help you to unify the dispirit contacts to give you the background on who they are, what they're about and how to follow up follow through, which I think is the biggest cause of failure of business is people just don't do what they say they're going to do, and that's because they have to go to their serum to do it. And that's why nibbles built to work with you in your inbox and end social. So if I'm looking at a conversation, I know who you are. I know what you business about another last time I team and I talk to you and I could do the thing I need to do which is log the Notre schedule. A task helps me to do what I say I'm going to