5 Burst results for "Coyle Co"
Voices of Search by Searchmetrics
"coyle co" Discussed on Voices of Search by Searchmetrics
"You're winning what you should be writing in. It can even get as far as writing. Let's call them drafts of your content and strategy at the end of the day. It's all meant to help. The humans be more successful in writing their content. We go from essentially content creators to being more in an editorial function at some point. Here we get to the you can run a content strategy by paying for it and just turning the machines on or you know they're always going to be human component. I believe there's always human component cra merely because of the legal component but it is also the situation where you will have really specific intense that can be serviced by generation yard. See you we. You might not know it. But it's been around for five plus years six plus years washington post. for example. it's olympic. Season is by the time this will be the end of the olympics but washington post more than five years ago. Launched an analogy platform called heliotrope braff with an app and lg being natural language craft correct natural language generation generation. Okay and it inspired me to really focus on and algae at the products. They were doing template based and rule based and algae one of the examples by the olympics. Is they previous two. With the two thousand sixteen olympics. They were only able to cover about eight twelve. I think the number was percent of the games is it was manually written. But they wrote these programmatic solutions such that they were able to cover all the games. That's natural language generation which is a different branch of artificial intelligence. Natural language processing natural regeneration is building a language model that can right based on having been trained on reading and understanding. Biddle pool of pages is and so. Then you can tune into right like benjamin for example. So what they did they were doing. Basically like mad libs but a smarter madeline right so it would say in this event. The gold went to x. And silver wednesday but they realized that that wasn't going to be uniformly correct. And this is what blew my mind when i heard this washington post was. The event of judo has two bronze medals. So if you programmed all of your mad lives only gold. Silver bronze yudo would be wrong so they had to write basically a rule system in so then their output would be right at the same thing on election coverage they were able to cover one hundred percent of local state and national elections. They used to cover about five percent. It was crazy win on financial sites. They're able to use this type of technology to cover every stock instead of five percent of the stocks so you there's wins in analogy that our template driven at tammy temperature rich but it was never able to be applied to creative writing to content marketing until very recently at the level of of value. That would be needed to perform. Well we are in age now of infinite bad content and that scariest how we are in the age of infant back on. Will we get to age of infinite. Good i don't know right now. The ponies in being able to see it for what it is and understand where you have strengths and weaknesses. The people who can do that and use this livelier gonna win. He blew us. This brazenly and disrespectfully are going to have serious. Armageddon is going to be a disaster. I can already elliott. I can already see it happening. And i already see impacting people in a bad way. It's it's yet another example of too much of a good thing or you can't give people good toys for those of you who are fan of the terminator series. We have some people that are bad actors that are essentially using their blog. Post to develop skynet effectively. Really you see it. Though it's people they see anything is a shortcut. It's not it's a amplifier. You have to differentiate in in product development for this solution on. This is an inside baseball thing. But i think it's really relevant here when we showed people this is the was immature workflow which means people don't get it right only showed people finished content in google. Docs that was generated. Their brains don't work. They look at the content and they judge it is good or bad is just how frameworks right. That isn't a product because if people it's bad with so many people say it's bad it's not gonna work you got to say you're out how to use that as like building blocks or plato to craft something beautiful and until you get that workflow down. It's never going to be able to be adopted by the masses and right now we're in the middle state. They got editor views. You've got dinner editor views and what you have is the really smart people are seeing how they can use this to their advantage in the masses right now on fortunately are using it to build low quality content which doesn't work well look. There's a lot of room to grow when it comes to artificial intelligence created content. I think it is a powerful tool and something that could really amplify like you said with the good search teams are doing. But you know you're if you're copying the behaviors of a good writer. Your artificial intelligence will probably come out with better content as opposed to if you're just copying strategy that doesn't work you're gonna get a bunch more content that doesn't work the end of the day. Jeff you work in an incredibly interesting field. I appreciate you coming in here and talking us through how artificial intelligent is impacting content creation teams. And what some of us can expect down the road. Thanks for being my guest so much. And i give you one little dip frank in considering this. Don't copy the top three search results all right and that wraps up this episode of the voices of search podcast. Thanks for listening to my conversation with jeff. Coyle co founder and chief strategy officer at market abuse. If you'd like to contact. Jeff you can find a link to his linked in profile in our show notes in contact him on twitter where his handle is. Jeffrey underscore coiled. That's j. e. f. f. r. e. y. Underscore co y. L. e. or. You can visit his company's website which is market news dot com a special thanks to search metrics for sponsoring this podcast. Don't forget about their new twenty twenty one offer where you can get twenty percent off of search metrics sweet and supported services until you grow your website by twenty one percent to check out the details of their twenty percents offer go to search metrics dot co slash twenty twenty one offer an especial thanks to address for sponsoring this podcast monitoring. Your website used to require multiple expensive tools. But that's not the case anymore. Thanks to h rifts because they just launched their h. refs webmaster tools product which monitors your seo health helps you keep track of your back links and gives you the insight into what keywords are performing for free so check out. Eight trips webmaster tools at hss dot com slash awt. That's h. h. R. e. f. s. dot com slash a. w. t. Just one more lincoln our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast head over voices of search dot com where we have summaries of all of our episodes and contact information for our guests. You can also send us your topic suggestions or your seo questions and you can even apply to be a guest speaker on the voices of search podcast. Of course you can always reach out on social media or handle is voices of search on twitter and my personal handle is benjy shop. B and j. j. p. and if you haven't subscribed yet and you wanna daily stream of seo and content strategy insights in your podcast feed. We're gonna publish an episode every day during the workweek so at the subscribe button on your podcast app and we'll be back in your feet in the next business day all right. That's it for today but until next time.
Voices of Search by Searchmetrics
"coyle co" Discussed on Voices of Search by Searchmetrics
"Because i got people coming in and they leave unhappy. I'm so my pool of pages represents not only the mass that allows me to unlock head terms unlock topic performance but it also represents the infrastructure that can drive plans based on like surgical striking and one of those ways is intent mismatch. The other one is if i'm ranking for head terms and not ranking for lower competition variance. Because i'm not satisfied. That tells me a lot about me right. It could tell me. I don't have anything in the middle of the fun is working with the large publisher of ever alert. Those i was working with a large publisher who just realized that they had no traffic coming from the middle. And i'm like yeah. You don't have any that does that. And they're like. Yeah but can. I just like rank work because like i owned the main topic and like no. You've never written content. That tells the story that you know comparison. You're not a comparison shopping engine. You have never ridden concept for someone in the middle of the foul. You've only ridden early. Stage awareness is the gosh darn name of the site right and so if you think you can just go right in a versus b. Arbel because you own the head and you own google stated attempt which adds to wearing your sorely mistaken. You've got to build sometimes even when you own the head. You don't own details so you need the jaw. You need the teeth. And you need to understand where you have the wins because if you just go out and try to knock out long tail they call it the old techniques two thousand five coins long tailing right. You just go right belong tail and hope that unlocks your invitation to the party so that you can write for the pillar or the middle of the head. It doesn't work anymore. it doesn't work. You can go do that and get lucky. 'cause as low competition but you really need to be thinking about the entire user journey. I just saw it happen with the june july up. Is i've done some extensive multi million site analyses and one major thing is the way to google allows intense to be evaluated and the biggest finding that i had was sites that dropped in authority on their topics can no longer ranch or non. The nose intent so give me an example of that yet short so an example of that would be which is used crm. 'cause i don't wanna give exact examples. It's a hot topic for us today for us today. let's say. I was ranking for customer relationship management before and i was also reading for best customer relation management software also ranking for customer relationship management. Free and i was making for best. Crm tools and compare crm tools. And they were all. I was very high authority for that top clearly. A my site right but my page that was performing. Maybe i was told i should only have one h right and i just got into my authority. Goes down on this concept. This concept site section pair. My page never really followed through with comparing software. It was a what is type article right. it never really got into comparing so previously. I had so much authority. And i could get away with non on the nose satisfaction for users but now my authority drops now. I don't get away with being able to rank with a what is page on a comparison query. The only people that can get away with that are the ultra high thorn because they actually cover. They're getting more credit credibility. So when i see a third one signal of authority drop or game is that you're able to rank for off not on the nose intense when you're lower thirty you've got to be right on the nose specifically and then if you're even lower you can't even get invited to the party. I'm in this. Those are the ways that i think about this. The problem becomes is really complex to not only think about ranking for individual keywords which hopefully have a lot of but also topics and then thinking about domain authority in your head terms. So we're gonna talk a little bit more about how to bring all of those together and how you can use technology to tackle your seo strategy in tomorrow's episode so that wraps up this episode of the voices of search podcasts. Thanks for listening to my conversation with jeff. Coyle co founder and chief strategy officer at market muse in the third part of this conversation which will publish tomorrow. Jeff and i are going to talk about how to bring humans and search costs together to improve your rankings. If you can't wait until the next episode and you'd like to contact jeff you could find a link to his linked in profile on our show notes. You can contact him on twitter where his handle. Is jeffrey underscore coil. That's j. e. f. f. r. e. y. Underscore co y. L. e. or. You could visit his company's website which is market muse dot com a special thanks to search metrics for sponsoring this podcast. Don't forget about their new twenty twenty one offer where you can get twenty percents off of search metrics sweet and supported services until you grow your website by twenty one percent to check out the details of their twenty percents off offer to search metrics dot co slash twenty twenty one offer and a special thanks to h rafts for sponsoring this podcast monitoring. Your website used to require multiple expensive tools. But that's not the case anymore. Thanks to h rifts because they just launched their h. refs webmaster tools product which monitors your seo health helps you keep track of your back links and gives you the insight into what keywords are performing for free so check out. Eight trips webmaster tools at h. Dot com slash. Awt that's eight drafts. h. r. e. f. s. dot com slash a. w. t. Just one more lincoln. Our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast head over to voices of search dot com where we have summaries of all of our episodes and contact information for our guests. You can also send us your topic suggestions or your seo questions and you can even apply to be a guest speaker on the voices of search podcast. Of course you can always reach out on social media or handle is voices of search on twitter and my personal handle is benjy shop. Be j. s. h. a. p. And if you haven't subscribed jet and you wanna daily stream of marketing and technology knowledge in your podcast feed in addition to the third part of our conversation with jeff coyle co founder and chief strategy officer upmarket music. We're gonna publish episode every day during the workweek so at the subscribe button on your podcast app. And we'll be back in interfered tomorrow morning. All right that's it for today but until next time remember. The answers are always in the data..
Voices of Search by Searchmetrics
"coyle co" Discussed on Voices of Search by Searchmetrics
"Seo content strategies including why you need to both consider your leads and your customers with your content and today we're going to continue the conversation talking about the difference between keywords and topics this podcast is brought to you by search metrics. You know last year was rough. Seo ended life for a lot of people and now that we're more than halfway through twenty twenty one. Most of us are just starting to shake the rust off from twenty twenty. So if you or your seo. Performance need a boost search. Metrics has a new offer for you. If you sign up a search metrics now you can get twenty percent off not just a search metric sweet but the whole range of search metrics is supported services until you grow your performance by twenty one percent as an industry leading seo software solutions partner. Search metrics is confident that their platform an expert support will help you reach your seo targets before the end of twenty twenty one. They're performance based offer will help you. Strengthen your sides visibility outpaced your competitors and reach your optimal rank positions so put their offer to the test and save twenty percent on search metrics as software and services until your website has grown by twenty one percent in twenty twenty one to check out the details of this offer go to search metrics dot co slash twenty twenty one offer. Miss podcast is also sponsored by h refs. What if i told you that you could monitor your websites. Seo health back links and organic rankings at no costs sounds too good to be true. Well it's not because my friends at address just launched a traps webmaster tools. A new webmaster tools product quickly. Helps you improve your sights visibility by pointing solutions to over one hundred technical issues that might be holding your search performance down plus. Awt monitors for back links. So you'll know the most linked to pages and how those links are affecting the rankings and awt shares what keywords your website ranks for and compares how you stack up against competitors for key metrics like search volume keyword difficulty and traffic value. Look monitoring your website used to require multiple expensive tools and now thanks to eight schrafft's that's not the case anymore because awt will help you monitor your seo. Health back links and keywords for free and no. It's not one of those fourteen day. Free trial offers. It's a powerful sight audit tool that will keep working for you for free so check out. Hfs webmaster tools at a tress dot com. Slash awt t. That's a h. R. e. f. s. dot com slash a. w. t. on with the show. Here's the second part of my conversation. With jeffery coyle co founder and chief strategy officer at market beuys. Jeffrey welcome back to the voices search podcast. I'll thanks for george fish excited to have you back on the show. Yesterday we were talking. Broadly about content strategy and we landed the plane talking about how you need both depth and breadth. You can write the greatest piece of content ever right and i use the example of i can write a piece of content optimize to get me to rank for the keyword benjamin shapiro and they're still a political podcast her. That's going to outrank me. Because he's got links coming from fox news. Life is rough folks. You just gotta deal with these things. But the point. That i'm making is. I might have depth with a piece of content but i don't have breath right. I don't have not only coverage of all the different topics. But all these sort of external factors pointing the my website that show that i have the reputation that merits me ranking top for my name. Life is rough. That said talk to me a little bit about the the difference between keywords topics and wire breath depth important in the both of those or so. A topic is more like a concept so it can be an entity. It's a group of concepts and a keyword will typically live inside that pool of topics right so good way to think about a somewhat higher. But i like to connect key words to intent as well in addition to talking about topics keywords so semantic relatedness typically relates to the saying if you are going to cover this one topic. It's highly likely or these are other related topics to that core topic and keywords can live at it within those like. I always joke around. It's like there's keywords that a live within a topic it's the square rectangle thing. There's sometimes you don't know the difference between a keyword as how great Approach all of those things similarly to say. I want to cover this really well. I want to achieve goals for the user. That i'm gonna write against and if i'm going to build on a topic that is general right. I one hundred. Are there different meanings for this specific topic. How fractured is the specific topic for intense. So if people are searching for this specific topic are they at different stages of the funnel that's intent fracture but they also could be meaning descended. Uation i mean right. So if it's an acronym if somebody's typing in crm a might be talking about customer like you should management. That might be talking about you. Know some other for that thing in your case. When you're talking about ben shapiro versus benjamin shapiro. We're talking about two person entities. That have different needs right so it's a little bit different there but the topics that you cover you wanna be covering them so that it tells the story that you actually know what you're talking about so you have all the intense covers. You have all those keyword variants covered. But you're telling that story the same way you use the example crm. I wanna dive into that as an example when somebody is searching for crm. Just broadly right. That's a head term. So reputation probably really matters for the what i would say as query which is a key word but like i guess the question here is is sierra topic or is it a keyword when the user is searching for crm great question this is absolutely what will be references ahead term. It also has some ambiguity in meaning because it's an acronym that can have other acronyms means so what you're seeing in a search. Rizzo is google's favored intent. It isn't the true and of that topic. So what does that mean. Oftentimes google will recognize that if someone searching for something they could want content from a particular stage. Say it's i like to call it. Simple knowledge is it'd be like was the capital of north dakota bismarck. That's simple you know you also could have informational content impressive off the head knowing the capital of north dakota but gray early-stage awareness. What is right or furrow. Hiller contents the guy to see the big beginner's guide to sierra. You could be in the middle could be list your top one hundred. Crm vendors it could be late stage. How do i price. So google trying to figure out amongst all of the content that makes up their cool of everything they have about that all the intense and they're trying to make an educated decision. About what the favored intense should be on that search result so the true intent are ads is question mark because you need coverage across the entire is like i. Use the hashtag rank brag. I used to rank pace to have a number one ranked age for crm. It was early stage awareness. It was what is crm. It was a definition comprehensive definition page. That was supported by an entire site about crm content. Was that site. Salesforce dot com. Because that's what is the now it is in a incognito window what shows up for what for crm befor now this would be searched crm on target that no longer there but then again i have been there for for seven years. So that's their problem. But you know the the whole thing is you. When you're focusing. I was speaking with a customer. Remind for half how he can't achieve head term success and it's like an entire mountain of of effort all collects such.
Voices of Search by Searchmetrics
"coyle co" Discussed on Voices of Search by Searchmetrics
"That really harnessed that. You have editorial control only when you have authority so good view just writing something. You don't know how well it's going to perform. This is something that i vote. isn't that mark. Each vote was designed. It's i want confidence among content confidence. I want to know that if i publish a great article on this topic will it perform. Can i predict the performance. Or will i know that. Hey i not only need this one page. But i need to build an entire cluster on this topic in order to move the needle for my teed that lack of confidence plagues content because then they go out if big is just about looking at their competitors and writing. A better article is not just about that. You do need to do that but you also have to have expectations set of where you currently stand. Do you need coverage of these fifteen other intents within this topic or these other stages of funnel in order to make that that monster that tiller aged that our page star to grow we'd find a so many people think that they can just go along great peace and it's going to work on gonna just not reality. It's like if you go build. Benjamin shapiro's blog and you go right. The highest the most amazing consummated. You've ever seen about plastic. They're still a political podcast her. That's going to outrank me. For my own name. I'll guide diet should years. Is that such a terrible example. But if you're the most the best article ever about your new iphone your review it's ten thousand words. It's the most beautiful imagery lock but if you're on c. Net number one. Why my It's funny i used. it's not lace. Search metrics is content explorer which probably a little competitive with market mused. But it's a service that helps you understand how your content should rank and for my other podcast mar tech podcast when people are looking for the term martic. The most commonly searched for query is. What is martin so we wrote the what is mar tech page with a ninety nine percent rating on this content experience tool and we're ranking in the thirties and a big part of that is we're competing against martic today and you know brands that have a larger and a better reputation and so you know it brings me to this concept of breath and depth right often. Seo's thank all. I need is depth. All i need is one great piece of content and that i will rank in reality. You need great content for the topic that you wanna cover but you also need breath and other topics that you could build your domain reputation and that's what we're going to talk about as we continue this conversation tomorrow. So that wraps up this episode of the voices of search podcast. Thanks for listening to my conversation with jeff. Coyle co founder and chief strategy officer at market muse and partout this interview which will publish tomorrow. Jeff and i are going to talk about the difference between keywords and topics if you can't wait until the next episode and you'd like to contact jeff you could find a link to his linked in profile on our show notes. You can contact him on twitter where his handle is jeffrey underscore coil at j. e. f. f. r. e. y. Underscore co y. l. e. or. You can visit his company's website which is market muse dot com a special thanks to search metrics for sponsoring this podcast. Don't forget about their new twenty twenty one offer where you can get twenty percent off of search metrics sweet and supported services until you grow your website by twenty one percent to check out the details of their twenty percents offer good a search metrics dot co slash. Twenty twenty one offer and especial thanks to h rafts for sponsoring this podcast monitoring. Your website used to require multiple expensive tools. But that's not the case anymore. Thanks to h refs because they just launched their h. Refs webmaster tools product which monitors your seo health helps you keep track of your back links and gives you the insight into what keywords are performing for free so check out. Eight trips webmaster tools at h. Refs dot com slash. Awt that's eight drafts. h. r. e. f. s. dot com slash a. w. just one more lincoln. Our show notes. I'd like to tell you about if you didn't have a chance to take notes while you're listening to this podcast head over to voices of search dot com where we have summaries of all of our episodes and contact information for our guests. You can also send us your topic suggestions or your seo questions and you can even apply to be a guest speaker on the voices of search podcast. Of course you can always reach out on social media or handle is voices of search on twitter and my personal handle is benjy shop. Be and j. s. h. a. p. And if you haven't subscribed yet and you wanna daily stream of marketing and technology knowledge in your podcast feed in addition to part two of my conversation with jeff coyle co founder and chief strategy officer upmarket mused. We're gonna publish an episode every day during the workweek so at the subscribe button on your podcast app. And we'll be back in her feet tomorrow morning. All right that's it for today but until next time remember. The answers are always in the data..
Voices of Search by Searchmetrics
"coyle co" Discussed on Voices of Search by Searchmetrics
"Most of us are just starting to shake the rust off from twenty twenty. So if you or your seo. Performance need a boost. Search metrics has a new offer for you. If you sign up a search metrics now you can get twenty percent off not just a search metric sweet but the whole range of search metrics is supported services until you grow your performance by twenty one percent as an industry leading seo software solutions partner. Search metrics is confident that their platform an expert support will help you reach your seo targets before the end of twenty twenty one. They're performance based offer will help you. Strengthen your sides visibility outpaced your competitors and reach your optimal rank positions so put their offer to the test and save twenty percent on search metrics as software and services until your website has grown by twenty one percent in twenty twenty one to check out the details of this offer go to search metrics dot co slash twenty twenty one offer. Miss podcast is also sponsored by h refs. What if i told you that you could monitor your websites. Seo health back links and organic rankings at no costs. Sounds too good to be true. Well that's not because my friends at address just launched a refs webmaster tools atroush new webmaster tools product quickly helps you improve your sights visibility by pointing solutions to over one hundred technical issues that might be holding your search performance down plus eight monitors for back links. So you'll know the most linked to pages and how those links are affecting your rankings and awt shares what keywords. Your website ranks for and compares. How you stack up against competitors for key metrics like search volume keyword difficulty and traffic value. Look monitoring your website used to require multiple expensive tools and now. Thanks to eight drafts. That's not the case anymore because. Awt will help you monitor seo health back links and keywords for free and no. It's not one of those fourteen day. Free trial offers. It's a powerful sight audit tool that will keep working for you for free so check out. Hfs webmaster tools at hhs dot com slash a. w. t. That's a h. R. e. f. s. dot com slash a. w. t. all right. Here's the first part of my conversation with jeff. Coyle co founder and chief strategy officer at market muse. Jeff welcome to the voices of search podcast. Thanks dan great beards excited to have you as my guest excited to talk a little. Seo strategy you know. You're a man of many talents You've been doing some lead generation previously in your career at an obviously a talented seo and content strategist gives a little background on. You know your work and what you're doing market news. Yes you're so as you mentioned we're artificial intelligence platform that really sets the standard for content. Quality really focused on identifying what we should be creating. What we should be updating. Where do we have strengths and weaknesses gaps and opportunities where we have authority more. Do we need to grow. And but then going all the way down to execution. No building comprehensive content briggs creating kind of point solutions for specific. Workflows that as. Seo's you do all the time whether it's competitive analysis comparison of search engine results topic modeling. Whatever but my background now doing this for steroids. It might sound about twenty two ish years. I went said the georgia tech computer science and while it was still there started with my first startup knowledge storm where we were doing content marketing in trying to get beat that companies to know that they should have content on the web so we are actually convincing them to digitize brochures white papers and get them online so that we could generate leads with those on. I did that need for twenty seven. We were fired by major tech publisher. Where i worked in managed in house but throughout that time as a product manager ran all the traffic through that large website network in really built my skills in all ranges that kind of connect to what it means to be a search optimization professional today but most notably the tail end of that working with editorial and content teams and realizing just how manual and painful those processes were in. How a lot of. It was very subjective and i had manual processes took thirty forty hours of time still would get subjectively rejected by editorials enes. And that's when i met my co founder and he has the first person to really speed up and use artificial intelligence automate one process or topic modeling. That says basically. If i'm an expert and i'm covering a topic comprehensively. How would i do that with one page. However i do that on my site within context of my site or my network. If i'm a publishing publishing gets many sides and from that we've built all the solutions that we now manifest as mark. Abe's so you've been working in. Seo and content marketing in some capacity since the white text on a white background days. Oh yes ninety nine my first audit. I would say what. I'm going to probably album. Albert was ninety nine for sure. I you gotta find the text and then you have to figure out whether it's relevant and how the search engines are going to interpret the good old days a little easier to do content marketing and content strategy back. Then because it was about digitizing what you'd already produced now in a much more competitive landscape and you mentioned that you had some processes that were very manual taking thirty forty hours and and we're starting to see you know the bots and the machines take over some of those processes talk to me a little bit about the strategy of content marketing as you see it in a. What's the general process. You follow to figure out what a site should be. Writing what what assets a site has an where they're content gaps. Are i think that one thing. I commonly will ask gene is. How frequently are you performing what you see as being content inventory or a content audit. I think the biggest challenge the medium to large sized teams have is there not frequently assessing the tuning their own mirrors as to what they term it has when they're doing it often kind of doing a sort descend by traffic or they're doing sort descend by. What gets you the most lease. They're not thinking politically as to what it means to be about a concept and are they covering that topic comprehensively across their entire site so they don't know the collection of content as contributing to for example their authority on some topics. It really often looking at them as one page to value connections and. That's where one thing that. I talked teams. That's commonly something that's a problem with often leads to his team's not getting along just to be blind. The folks in charge of traffic as their kpi or released age awareness content aren't jiving with demand. Gen folks there. Nobody's jogging with the editorial team in really there are not connected to the thirteen mile so i like to talk to about funke's about that process and new market news. We automated in online content inventory audit. That's always available so you can always see. Higher pages are doing how they're performing all the topics that the pages connect to do you answer the users coming to your page that are searching for x. Does your page follow through and satisfy the intent that was expected or is it a mismatch so we cover all these things. And it's really getting. Your question connects to. How do you plan. How do you prioritize on. I think the will we often will see as the teams that are just getting started have learned from who whatever.