Aired 8 hrs ago 4:53
'Seattle Times' Questions Certification Process Of Boeing's 737 Max
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Aired Last week 44:01
How Comcast Interacts With Customers on Social Media 6 Million Times Each Year
Lisa Blackshear (Sr. Vice President of Communications, Digital Media at Comcast) joins the Social Pros Podcast to discuss managing a social care team that handles millions of interactions each year. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode 06:29 - How Comcast scale up their social care team to over 400 agents 10:26 - How customer expectations have evolved with social engagement 16:09 - How the social care team at Comcast adapts to their customer’s tone to interact on a more personal level 21:49 - How to coordinate multiple touchpoints with customers from a customer care standpoint 30:14 - How to utilize insights gained from customer interactions 33:51 - How to coordinate between the social care team, communications/PR, and branding Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Follow @ComcastCares on Twitter here. Visit SocialPros.com for more insights from your favorite social media marketers.
Social Pros Podcast
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Tax Cuts and the Midterms
Dan looks closer at the electoral ramifications of last year's tax cuts with Axios Executive Editor Mike Allen. In Dan's "Final Two", cannabis capitalism on the rise and the Fox/Comcast takeover battle.
Aired 6 months ago 16:17
SiriusXM Buys Pandora
SiriusXM buys Pandora for $3.5 billion. Will the deal produce sweet music for investors? Matt Argersinger tackles that question, explains why Disney may want to send Comcast a fruit basket, and shares his favorite airline stock.