19 Burst results for "Christopher lockhead"

Think Like Amazon With Business Advisor, Author John Rossman

Christopher Lochhead Follow Your Different™

02:18 min | 2 weeks ago

Think Like Amazon With Business Advisor, Author John Rossman

"One of the things that i've thought a lot about you know. Obviously since the pandemic is companies like amazon amazon probably being the number one non government entity have become an essential service in the united states if we think about the pandemic and we think about how much most of us relied on amazon. You know when people bitch about the company for one reason or another. Maybe there's legitimate things to you know but this is a private company started by an entrepreneur. Who how old is the company now. John twenty five years roughly twenty five years. Roughly twenty five years and in twenty five years becomes an essential service. Not unlike the internet itself or electricity. Or do you think. I'm over my skis. On that assessment. I think You touch on several really important points there. The i is. It doesn't get highlighted enough. That i think amazon. And jeff bezos is the american story. Right here is a guy who bet on himself. Pushed all of his chips into the center. Risked a great career great job a left. The yearly bonus behind left shaw moved to seattle and it doesn't happen right away right like like it's not like oh it's the success. It takes literally two decades for them to really become the juggernaut that we know of right and i was an amazon for four years early. Two thousand two through late two thousand five stock was essentially flat all four of those years. It was flat for about four years. After i left jeff believed and acted exactly the same then as he does now. And that's where these leadership principles the fire of where these things were born from wasn't in good time. It was in bad times times when people weren't believing us the stock was down. We were being doubted. We weren't getting all the business results that we want it. He acted exactly like he acts.

Amazon Jeff Bezos United States John Shaw Seattle Jeff
"christopher lochhead" Discussed on Marketing Over Coffee

Marketing Over Coffee

03:06 min | 1 year ago

"christopher lochhead" Discussed on Marketing Over Coffee

"A mutual I'm I'm one of the few guys in the world. Can plagiarize a good idea and run with it, and you give me a cup. Well, you've given me many and you also. You're one of those people in early in my career, you know. I was only twenty seven or twenty eight years old when I met you. You were a shining example of what courage in business looked like. And it was like Hey, man. Rick Bennett can have those is balls and maybe I can, too. Easy! Easy courage with other people's money. We're the guys behind the scenes. If, we make a mistake. We don't run a company out of business. I mean you know we say Gee, that bad bad news. Well Yeah but. You have the thing you know one of the phrases that unlike in business, these days is personal branding and the reason I like it is is not so much that I don't like where the idea started i. don't like where it is. Which is, people can try this image. They WANNA put out in the world, and it's this very sort of I. Don't know I think it's very bowl shitty social media. You know contrived thing. You have what I think people actually want. is a reputation? That and I don't try to be what I'm. Not I'm just. You know that's it. Christopher! Thank you, it's been enlightening as a high bandwidth our by the way I like a high band discussion as do I. And it's just great to see you. Thank you so much rich. Please come back. Anytime. Let me know. Yeah there is the one man marketing assassin himself Rick Bennett. Now if you want to grow your business, our friends at nets. We want to help you master your growth as a matter of fact, sweet is the number one business management software for handling all aspects of your business, particularly for growth oriented companies, and that's because nets net squeak. If you're going to have a podcast, you should learn how to say the name of your primary sponsor properly. That'd be net sweet. They grow with you from the garage to the IPO and beyond. Nets we'd has powerful capabilities in the area of Omni Channel. Selling to be a lasalle across all digital and physical channels and unify them together. A lot of people don't know nets. We'd has powerful crm. Capabilities Integrated deeply with finance accounting, order management, and even a are over sixteen thousand high businesses, and even nonprofits use net sweet to get on top of their numbers, and to manage their growth, and now net suite is available to you, and it's surprisingly cost effective as listening to this podcast. Net sweet is offering a free one hour growth.

Rick Bennett Gee Omni Channel Christopher
"christopher lochhead" Discussed on Marketing Over Coffee

Marketing Over Coffee

07:49 min | 1 year ago

"christopher lochhead" Discussed on Marketing Over Coffee

"The the client thinks that he's getting robbed. When the Adage bakes commission on ad placements, will I make no commissions I passed everything on my plan. The only commissioner I the only money I. Make my creative fee and the Stock Shan't the other reason. Is that the. The exact accounting team. Protects the creative team from that crazy client. Will I am the creative team and I? AM The account team to that's? That's the thing about being a one man band now. If you hate my ad, you might hurt my feelings, but I'll go out away and come up with something better. So you're not a coward, so you can take it even if you don't like it. That's right. That's right. I happen had I. I haven't had to say if you don't do this. I'll jump out the window. Luckily one storey house so i. Have one other question for you. How do you get a company a client CEO? To be courageous if they're having. Their knees are getting week. How do you support them? How do you nudge that? What is it you do, Rick that says look. This we need to do this. Let's go. You know. They're few and far between. If a guy's coward, he's going to be a coward. He made it. He might have a board of directors than the love of Firem- anyway. I try to get them to cowboy up and be a Larry Ellison remark, Benny off you realize Mark Benny Offset fifty two percent of every every sales dollar on advertising. When he was building that company, he was so far in the hole. And yet he took over the market. He had a niche and he he down yeah. He created the cloud. You know actually this might be an interesting question for you. he did create the cloud I. Think he deserves all the credit in the world for it. And I I think he's unbelievable. Total completely honored that endorsed my my first book I mean he, but I think he is everything. That's great at entrepreneurship. I love what he does on the Philanthropic Front. I mean he's just. He's awesome the conscience. Was So. This is what I wanted to ask you. You've worked with to the most legendary what I would call category designers, certainly innovators, certainly entrepreneurs entrepreneurs is lots of laudatory labels that you could apply to both Alison and Benny off. But how would you compare and contrast sort of the old master in the younger students? I have predicted in fact, I wrote an article I did video senator both Larry and mark. I think Larry has always intended to bring mark in and merged the companies and have mark takeover for him. Marcus the Sun. Larry Ellison spotter. Lucan Darth vader aren't they. Not Really. Would like you to think that the Larry is a very a tender hearted decent guy. and of his PR is. Trying to macho why himself, when in fact, he is just a fairly decent guy in his a shy guy. Yeah. I think I think I think is only a matter of time. I thought it would happen on. on. actually may four. I sent them an ad. With, a a marquee on lake, then with the. May. The fourth be with you may for Oracle and call the new company Oracle Force. And I did the the theater logo and everything on it. They didn't respond and may four came and went and no acquisition, but I think it's only a matter of time. And! You think it might actually be imminent at this is the right. Transition for strategy for Ellison. Well, it is because together. They have The the market cap on the two companies would be nearing half a trillion dollars I mean that's getting up there to to the Google Microsoft rage. Separately? They're still a long distance away, but I think together. Those companies could take over the world. Wow. and. It's interesting. You know you hear the other rumor that at the cocktail party discussion people love to have is Cook should acquire Tesla and musk can be the new jobs inside Apple, right? That's the other cocktail party won the thing that's really different about Your scenario is of course. Mark studied under Larry for your ears at or on. They worked together closely and obviously a lot of people. Forget this if I'm not mistaken, Larry was in the angel. Round and an early board member at salesforce. Was He not yes, and then. mark reluctantly had to kick him off the board because he was competing with him. Not supposed to do that. Can't. Go figure. When Whenever I talk to mark say. So, why is it Larry? Acquired you and he says. Was Twenty dollars a share more than willing to pay. And, they've had that discussion over the years. And I'll bet Larry Star. He didn't do it. It would be fascinating and it would be A. IT would be amazing way to transition leadership at Oracle. Benny Office is a is a very young fifty. Right. Yeah! Howls Larry now is in his mid seventies. I. Was I think he's a couple years older than I am. Yeah. So I think Larry He has other ambitions. I mean eight is. Our, but to be his his son, David, and his daughter. I think Melissa or Melanie. They're both Academy Award winning. Film producers. I think Larry like. Show business, too. That's interesting and I heard I'm just checking. I heard that he did he just by a bunch of Hessler stock. I didn't say that, but I wouldn't be surprised. I heard that he sort of on the Q t was And I could be totally wrong here. Anything. Yeah, there it is. I wasn't that long. It was a while ago now January Larry. Ellison reveals one billion dollar stake in Tesla. Makes Sense Yeah I still waiting for that Tesla roof so I can put the roof on my house to be done. Shingles all to to do the sun and then I'll. Get, an electric cars and never buy. Gas again my life. Human Alluvia. Arek anything else. Now you did it. Count me in if you get bored and WanNa, try something again I always want to have you back rick. I admire you I respect you I. WanNa thank you so much for teaching me so much. Now, it's.

Larry Larry Ellison Larry He Mark Benny Benny Office Tesla Larry Star Oracle Rick commissioner Philanthropic Front salesforce WanNa Academy Award Google CEO Darth vader Firem Marcus
"christopher lochhead" Discussed on Marketing Over Coffee

Marketing Over Coffee

08:10 min | 1 year ago

"christopher lochhead" Discussed on Marketing Over Coffee

"And you can go to dude dot. Org and I think if you promise to abide. You're a dude minister. And they even for a nominal fee, Rick, they'll send you a plaque and a credit card identifier, thing and stuff, so so of course I'm a dude minister and I have now married several people, but I come to find out that there are certain counties in the United States who? Don't recognize Judaism and I didn't know there's this. Yeah really why? Is supposed to be. You know you're supposed to be able to have your own. Believe whatever you want in this country. They're they're they're they're? They're discriminating me based on my religious beliefs. So it turns out. There's a whole number of companies churches. Who Exist. To essentially sell ministerships so that you can. In one case, I was Rhode. Island and one of them's called the Universal Life Church. And so I was on, I was literally on the phone with the guy at the county. Going I said Dude is won't work. He goes now and I'm like I'm googling and I'm going okay. universal life church is out and work. He Goes Oh. Yes, we see that one all the time so I pay. Bucks I have a credit card. Thing that identify I even have a name badge that says clergy on it. Really the man to Man To Man. But I'm more proud of being a dude Est. Minister I think I represent that religion more than probably any other. There you go. And so, what are you most excited about these days, rick? Help I have intergalactic drinks. I wrote a novel called Destroying Angel which I've written a screenplay for. And I'm. Currently writing a musical score I'd love to see it become a broadway musical. How? How's that for a small built wow I? Never thought you would want destroying angel to be, but I guess there's all kinds of things that are unpredictable. Broadway musicals that that sounds like a very cool idea. I you know doing that I I wrote at a children's him. Which I submitted to contest and I'm waiting to see if it gets put in the Mormon Children's hymn book. Because, my wife and I used to teach. A five-year-old's. You realize that a five year old has so little life experience that anything you do with. There's going to be remembered at the register lives. You you can affect an entire life. And you start with when they're five years all over. So that's one of the most enjoyable join. We'll things I've done. Kids love you. They. They treat me like a jungle gym. I wouldn't let the music. On Mother's Day so the the regular movies took leader go to the women's meeting, and these girls were like Pretty Milica Jungle Gym. They were hold my hands, so they had the lead music with their hands, because all I could do is sing. You know I don't what it is. I guess I'm. I guess I'm only five years old in my brain. Yeah, yeah, I relate to that. And I also got to ask you I love this great skull and crossbones behind you. Can you tilt your camera? Maybe so I can see the whole. I've been really admiring it the whole time. Wow that. And you know what I love about that. There's nothing fucking subtle about that at all. Well, this is this is a how. Thing, it's probably only five feet tall I'll tell you the story behind it. How much does it way? Oh, it's made out of fiberglass, and so my wife and I could. House thought it. Like four thousand pounds and he had to have the. Right bikes with Great Miller. His Family owns the Utah Jazz basketball team. They also own the megaplex theaters and pirates of the Caribbean was playing in the theater and I said Greg. What do you do with that spoke when the movie gets done, running says always send it back to the studio and I said could I have. And he said sure, and so when I built this House I built build a Stanford into the wall in the drywall in so. This was my debt and this is called the pirate cottage. I live up here on a mountain. Top I. Ride my bike down the mountain back at every day and That's why can stay young and I don't chronic health problems when I reached my golden years. Is really active I remember. You're always on a bike or you? Back, at night I took it up and ninety five, and we met at ninety eight. Yeah, and so you got that it. It beats the heck out of dieting. Yeah exactly. If you exercise a lot, you can eat way more. Way more except in the winter. You've got cut way back. Now regular anything else you'd like to touch on. Man. Was a wonderful. Wonderful our I'm sorry it's over. I would love to do it again and. I got a million podcasters who would probably love to have you on? Have you done many of these? This one, my one in a row. You're honored to be I I I'm the Virgin yet throwing the volcano man. I don't WanNa die in volcano so maybe I'm King Kong pulling virgin out. Their favorite King Kong. Yeah, exactly I know a bunch of podcasters I don't know if you want to do of these, but. I think you're. I'm just curious I get in touch with her old friend like you as is well worth it. Be Glad to do it again with the idea. I had on my computer, a whole bunch of weird. Wonderful things done over the years, but the most wonderful arm my website anyway and you've seen the website. Yeah, I do love the website I. Love The way you present the ads and I love the way you pop up on the website, and it's very you. Well it is true. And I try to live up this. There is no business problem, but can't be solved with one AD. Run one time in one medium if it's the right ad at the right time in the right media. I have always remembered that you say that and I'm always looking for. What's that one thing? You know and we talk about it a little bit in in both play bigger niche down like what you want. Is this before and after? experience right that once people see it. They can't unseat it. And everything changes, and can you that this notion of lightning strike is when you go to do that. Bad met happens the other thing I always remember you. Saying is I. Spend my clients money for that at like. It's a last doller. The last dime they have like it's got to pay off. Absolute. What? What did tell me remind me what you exactly used to say about other son about that in my mind that I remember. I! I did one speech that I had early on my old website that basically what do you do with the last three thousand dollars has in the world, and if it doesn't make him a return on investment, he's out of business yeah. That's the mindset for everything you do. And I don't make I. Don't make up. One of my buddies. Paul Pierce wrote a he burned out his ad agency and went back to college, and got his masters in advertising, and he said there's just a couple of reasons why AD agencies fired. Number one is the client..

Rick Universal Life Church United States Rhode Paul Pierce Caribbean King Kong Great Miller House Stanford Greg
"christopher lochhead" Discussed on Marketing Over Coffee

Marketing Over Coffee

06:55 min | 1 year ago

"christopher lochhead" Discussed on Marketing Over Coffee

"The number of deals in the pipeline salesforce. On how to get that done in an enterprise business, easy not. Be The but right, but in in this beat podcast author Guy World. You'd say to me, okay, let's let's double the size of the podcast. I don't know how to do that and no one fucking else does, either. That's the that's. Now there's some things and in many of those things are old school. Things like so rule number one. Building email list. Stop telling people to go and subscribe on Apple and all these things. No, you want a direct relationship with them, so guess what it's direct is direct marketing. Build an email list. You know that's like. It's fucking direct mail on the Internet. So that's that's Shit's the same so you. I guess it's a long answer. I think you have to do it if you're particularly if you're the kind of situation I'm in, but I think almost any kind of company or brand has to do it and I think it's very hard to point to. We did this and it led to this at the cash register. Actually you did a relate. and. You probably don't even know. Ray Lane came up in my house in in in Utah he with mark many office, working for Ray and so they came up in the house and we went out with A. Snowbird a lodge for dinner. and. Ray said I just doubled my revenue from sap. By one signature and I said. What did you do? Ray and he said I raised the prices for Oracle, SAP. And Just one signature that did now. They're not happy with it, but that was the easiest revenue I ever made. You did that and you're doing that with your book when I logged on. To check your two books on. Kindle. stunned teen bucks a piece. You're not selling ninety nine cents book. You're selling a seventeen dollar Brooke on on on on kindle. Look you know? I mean you were one of the guys at top me this? You could take. legendary bottle of wine chateau super ding-dong they cost. You know five grand bottle and you can take two buck chuck, and you can change labels, and a lot of people are going to say that the Super Ding Dong is a piece of shit, and that two buck chuck is awesome right. The the whole idea perceived value is a very very real thing, and there's part of me that wants to make those books available for the cost of production. I don't need to make any money off them. I don't give a Shit I. Want the ideas in the world, but at the same time to your point I know. That if I've more control with niece down on a deal with play bigger because it self published, but you know if if it never and I decided to make niche down ninety nine cents. That would backfire in terms of the objective of getting the ideas to spread powerfully in the world, because people go to ninety nine hundred book, it must be a piece of shit. While you Bruce prevelant. You were. I saw bruce going back to holyoke. Some college to get his master's degree and he's been teaching at Babson but I didn't know you didn't know he i. just I send him congratulations on late then, but if you go to Stanford with a pile of. Books and you give those APP everybody who comes to your speech, and you say by the way these are for sale at seventeen bucks a piece, but that's a perceived value. I'm giving him to you guys because I want you to learn from them. that keeps your perceived value. Yeah, I mean I'm happy to do those sorts of things for sure. And I and I give I. Give this thing away all the time But. I remind you what I paid for my. You want me to send you autograph Ricardo Art Love It because I I bought the kindle version so I can read it anywhere. When we're done or maybe just emailed that way I won't fuck it up. Email me your address. Email and I'm going to send you an autograph copy of. Of! A play bigger and each down. Thank you absolutely that would be my honor? Book on me here and I have one whole section devoted to books from people that I know and love. Will. You're an incredible writer and Wieder, aren't you? Yeah I put away a couple of week couple of novels week. Not much nonfiction because there's not much nonfiction is really worth niche down as an exception that's. Glad with all and. And Oh! Eleven governor there yeah. There are a few there are few. People that really know what's going on and. The rest of them are. had run a more efficient sales organization. The? I had that. I actually threw out of the house. Or potential plant he. He came said he's. The East since that moved. Divorced. And he said. I'm a life coach helped me increase. My business I looked at him and I said. I'll tell you what here's a great ad for a life coach. If you want live coach, go to church. Spoken Legged Rate So. We're we're business coaches? We help people get from point eight point being business, but a life coach. Go to church. We isn't that what a pastor or minister or a rabbi or a priest or that's? A bright. That's what that was for a long time. Right? Absolutely only you had to earn your way to becoming a pastor minister. You can just hang out a shingle and call yourself a life coach and away you go. No, actually you you. You can become a pastor now just on the Internet they stay issue. Your certificate I got a guy down. The street is causing wanted him to marry Mariam to his second wife, and so he said you know. Go get a certificate online so pay twenty bucks now. Minister any actually married them. It's funny that you say that because I should know better on a minister in two different. religious organizations so the first one is It's called, Buddhism it's A. Dude ISM. It's a religion founded on the teachings of.

Ray Lane Bruce prevelant enterprise business Super Ding Dong Apple sap kindle Utah Mariam Brooke Kindle. Babson holyoke writer Wieder Stanford Oracle
"christopher lochhead" Discussed on Marketing Over Coffee

Marketing Over Coffee

01:50 min | 1 year ago

"christopher lochhead" Discussed on Marketing Over Coffee

"Growth hack thing and you do this. Guess what? None of that none of that exists not a fucking none of it. So. Guess what it's all the fucking same now. Our social media channels helpful absolutely do we get new listeners new readers from social media for sure but there is no sort of best I can tell when I sit down with the biggest authors in the biggest podcasters and many of them have come on my podcast. And so I talked to them, but exactly the staff and there's things they do I could have a conversation around okay with these sorts of things tend to work on facebook. In these sorts of things tend to work on linked in you know there are emerging templates and best practices, and and so forth, but here's the piece. I don't think anybody's got. I think even with all this digitisation. We can't say hey. We did all this social media shit and it led to this revenue. And I think that's what people wanted. Was this closed loop thing we can, certainly no-one when they come to our website right and then, and then that starts the whole funnel pros S, and we can track that, but what makes them come to our website. Yes, sure. There's data around Seo unders data around paid search and. There's more data than we used to have for sure, but there's no template for how to make this stuff. Go on social media, and so to answer your question. I think it's something we all feel like we have to do. and yet I can't tell you. Here's what I can't tell you. It, we'd go and do these three things on social media. We don't know that it's going to increase book sales or downloads of the podcast. Whereas if you if you if you said to me, Hey, we need to increase.

facebook
"christopher lochhead" Discussed on Marketing Over Coffee

Marketing Over Coffee

05:13 min | 1 year ago

"christopher lochhead" Discussed on Marketing Over Coffee

"Touch or go kick ass and take names. Well not only that, but I interviewed. One of the guys when I was doing Forte's advertising. He was with Sandy Curtsey when she heard that. Sob Adan is said she got so mad. She cried. Several mistakes I. She decided to buy. informix Yup no, she. Was At ingress English. She decided to buying. And, then she pre-announced products, he couldn't deliver killed her quarter to quarter profitability, and so she went on the block and she was purchased by computer associates. and Larry Ellison, comment was well. Computer associates every every. System needs a bottom feeder. Yeah, the other one I used to love about in the old days it was. It was the retirement home for old software like we're all. Die. I tell. My Star plants and I I really deal exclusively with. Start. Here are a few exceptions. ringcentral KABC comes to me and asks for work and the I tell them I'm the cheapest game in town prior to the IPO or a liquidity event and on newest expensive game in town afterwards. And what that means I don't charge very much my time but I get one percent of the company. With a one year option, they can fire me after eleven, Monson does cost him a single sheriff stock, but if they get acquired or go public suddenly were all laughing our way to the bank and I made a lot of money. And that worked with article at work. SALESFORCE works for. interlinks. We ran a billboard outside Oracle. which was very? Very successful and so my seven seventy cents a share stock. Sold to the. At. He associates in Boston for thirty seven dollars a share. Those terrible day in the Bennett household imagine. I I went out and bought a new Benz, but Boy, what do you do? So if I was a younger guy coming up and I said to master Bennett master since a Bennett. what do I need to learn about writing? Copy and headlines that attack like speed speed crazed will reads. Actually today is easy. I. He has had a product you can sell. Now maybe he's got a brother-in-law invented something or Maybe he's got a friend WHO's an engineer who who has lousy people skills, and so yes, that friend to build something for him, and then he simply goes on social media. You can test everything and it doesn't matter works. You'll eventually converge on something that does work. And so you just convert, and you can do this instantly like you could test twenty ideas in an afternoon and see what response it brings an social media. I don't think people understand the use of social media. They certainly don't understand the use of length in or facebook. They're trying to do too much with them, but if you want to test how an idea flies, that's where to test it and you me feedback, and then you'll become the Howard Hughes of your own of your own Burger. She'll be alleged at your online. And it doesn't cost. which we really really, that's what we aspire to be. Why do you think what what do you mean maybe on Earth a little bit? Rick, what you mean about your feelings about people getting Social Lisa wrong. I have yet to see anybody WHO's making social media getting a return on investment from their social media. And the and in fact. I would say social media is really playing money ball for real. And The movie Monday. Fall If you live on beatty, you live on on on return. Return on your investment. But I can't see people. Coming out with a product on social media and actually selling, nobody's getting a return on investment there. I have yet to see a company that has succeeded getting a return on investment on social media. Now I might be living in a bubble. The that I'm wrong and that's fine. Have you seen anybody. Get a return on investment social media. Best you have a best selling book. You've got the top thirty PODCASTS, but you're working your butt off to make that happen and and getting a return on investment from social media. If is getting you new accounts if it's getting a new how salting gibbs. Selling. So I thought all this show would have been figured out by now, you know. My first book came out three years ago. I started podcast about two.

Larry Ellison Adan Bennett Monson Sandy Curtsey Forte Howard Hughes facebook KABC Boston computer associates. engineer Boy Oracle. beatty Rick Lisa Bennett.
"christopher lochhead" Discussed on Marketing Over Coffee

Marketing Over Coffee

08:16 min | 1 year ago

"christopher lochhead" Discussed on Marketing Over Coffee

"C. E. O.'s whenever I deal with a lower level Marquan people. They always get jealous relationship with the Yale, and they also had jealous of the ideas I come up with so eventually. It never ends well. and. And and so sometimes when the CEO says well, my marketing team has a little problem with this. I say well. God hates cowards. So your your decision manager company. I just love it and I loved it for so long. You had it on your website. And so. More is my website is more. html five now where I can. Have billboards and stuff. Yeah, I think you. New Websites is cool. I just you know I. Have Your old website from nineteen, ninety-six in my head and I. I wish I had it somewhere because it, it's just it. Your website from that era is just one of the greatest website them all time. The copy on it is just fucking and the way you would. It's brilliant. Turn it into a book because what I loved about. Your old website was for each. Add you really put it into context. This is what was going on. This is the competitive situation whatever whatever it was put into context, and then we did this, and then that happened like what was the one you did I forget the name of the company now or you ran an ad to get a meeting with the CEO of a company. They wanted to either sell two or do an oem deal with or something. It was like a letter to the CEO. The company about why they actually. What, you this, this is a good package and it still works. You go to the Kinko's Fedex in that town on in you. Do you print out an ad on a three foot by four foot foam core? And it's from your clients CEO to the other clients CEO. In fact, I did one to Tom Siebel. From a guy named Steve, Dangelo who had. A particular marketing niche and we headed done in Pleasanton California. They delivered on a Monday morning. Because that's when most of the exacts have their nurse sales meetings are their management meeting. And delivered right to Stiebel. And he had his people get on the phone as they get on an airplane with your emanate people. Come on out here. We ought to buy you. Now the company eventually got acquired by, but not by SIEBEL IT turns out. They didn't quite have technology that linked up with Sibel but I've done that a couple of times in. I had a client and so this is like a protest kind of a billboard. I WANNA. Make sure I understand. That President I- photoshop him shaking hands Tom Siebel saying and this is an ad. We'd like to run a Wall Street Journal and put it in you. Print it out on this big billboard, and you have been off phone court three foot foam core. Now. I recently Redo his office absolutely and I recently. How do you get through to the a surge brandon at Google? I had a guy wanted to be present. The United States in the last And so he he's really a-. Intellect Nance and unfortunately just wasn't in the cards. Nobody consider it, but we did an ad that we run or to run in the Wall Street Journal with him. Being endorsed by Google. As having a way to avoid to eliminate all income taxes and still eliminate the national debt. And so we sent it sure surge in a Google and actually called the guy that. Nobody ever gets through me, but you got through to me. Is. That is that Alexa. is She joining our conversation? I don't know why evidently. Somebody I I must triggered Alexa Hey, Alexa. By a hundred copies of niece town. down. There you go there you go, so I'm very curious. Rick in your initial conversations with a perspective. CEO that you that you guys are looking at work together. because frankly I've had this this whole list problem. The whole time I've been in an advisor or board member type guy. How do you pressure test that CEO to make sure that they have the courage to actually execute on a you know speed craze. Wolverine Marketing Strategy with you. Knock I'm glad well wrote a book. And he refers to this. Is You create a self waiting guard? And, let me explain how a self weeding garden works. If you get an email from Nigeria, saying my husband just died and I've got twenty five million dollars. I've got to get out of the country. And if you don't have to respond to that. The people who get that email back know that you're a likely prospect. because. You're dumb enough to actually respond to that email. And so what I don't pull any punches with self winning garden I refer the executive to my website and go through the ads wanted time and explain what the stakes were. Why was this high risk? Is? It appeared to be but I then ask him Do you have got snap to do this or are you chicken? Shit. You use those words, don't you? Rick well not not not chicken shit, but basically you make your. I got he's scoured. She can't be subtle because the I can't be something. That I'm not. In fact, I saw something on the Internet a Lincoln today is don't try to be anybody else. Somebody else because he's already taken. You've gotta be yourself yeah. Yeah and I want to go back to vetting clients and getting them to do this stuff. Because I think it's a fascinating thing, but but while we're here on that. I've known you a very long time and I've admired you from the first time we ever actually admired. You've before I met you. I saw your website. I fell in love with you, and you are one of the people that I know in the world who is a? Truly at least in everything I've ever seen from you. Hundred Percent Yourself. And be that as a result of that. I've never met anybody like Rick Bennett. People have similar qualities on certain dimensions, or whatever whatever, but so so a you're one hundred percent yourself and be you really are unique. There's no other Rick Bennett. I'm a one trick pony. That's that's that's. That's Mike my strength and my weakness. If somebody wants to do something. Is Boring I kinda check out. I. Don't even don't even approach yeah. But I'm very curious how you came to this place. You become the Rick Bennett the master sense, a attack marketing How did that happen? Again named Tony Schwartz. wrote he created the TV. Commercial the daisy commercial destroy. Barry Goldwater presidential campaign back in nineteen, sixty six. and. I was a manager of special projects at data general time. And? Had DECASTRO. The president's that okay. You're going to be on the committee to pass a tax limitation in Massachusetts. and. You're either GONNA. Get passed, or you're fired. IF YOU'RE A tablet data general, and so I said okay, so I was smart, enough or lucky enough to run into Tony Schwartz who did that commercial. He represented every Democratic presidential candidate per minute. Johnson onward and. Jimmy, Carter and.

CEO Rick Bennett Wall Street Journal Tom Siebel Google president Yale Alexa Tony Schwartz Fedex C. E. O. Barry Goldwater United States Stiebel Sibel California Tony Schwartz. Pleasanton Nance
"christopher lochhead" Discussed on Marketing Over Coffee

Marketing Over Coffee

08:15 min | 1 year ago

"christopher lochhead" Discussed on Marketing Over Coffee

"Minute. They know you're in the deal. Or you have it, 'cause it puts them on the defensive. and Oracle we we ran an ad when. Digital Equipment Corporation was about to give our DB away free with every computer, and that was oracle's bread and butter. We ran an ad saying. You wouldn't let our DB even if even if it were free. And it and digital and completely crazy finally turned turned debate over Oracle the sell. Isn't that incredible? It puts them on the defensive salesperson and not a defendant. Yeah, and the other thing is if you can do marketing and advertising that means that you. Use. This word on purpose disrupt. The Monday morning or Monday afternoon executive staff meeting on a very regular basis. Not to get political, but you know. Our president is a master at this. And the Democrats take the bait every single time, and he's always the subject of the conversation of what it is. And that is work a negative or him. Unfortunately there. They just want him out of there. There's a visceral hatred, and so it can backfire on you. It certainly backfired on me. Has It backfired on you? Like I say I try to run mark. Benny Opera President and he was very unhappy to didn't do well, because mark weeks pissed off at in. In Somalia they never asked me to do anything for them again. On the other hand I had more success than failures doing that. You're familiar with a company called by. Yeah of course. Please! I'm ever if you ever have client that is doing a Miami. Convention. We can hijack that by running to billboards in the Miami Airport Rachel was one hundred percent arriving passengers. And so I ran an ad with. On on the ad, and just said we give ECHINACEA NIGHTMARES DOT com. You can go to that website today or insert logic. and. It was the ACA my annual users meeting. With into that meeting going. Hey, just see this ad and the ACA. My executives completely crazy and be. The. The web traffic to instruct logic just exploded by people going to that say who in the hell would run this guy run at. It will see and I love that and and you know to get back to the the the way funding the BENEF- idea I would've thought. Even doing this a long time. You're a master sense at this That those sort of Mrs or I wouldn't even say was amiss. If Benny off, it had a sense of humor about it would had a completely different outcome, and so I. Guess my point to you just be like you know. Some of years aren't gonNA land. They're not all GonNa I. Mean you're you're you got an atomic weapon? You're blasting it off at people and. Sometimes shrapnel is gonNA. Get in the wrong spot. In one of your Lincoln Post though. I I'm sure it was when I may have commented on it. You learn more from your failures and you do your successes absolutely. I'm I'm not so sure about that I I find my failures. get on my nerves a little bit. I hate to think about them, but you have to do some introspection. You know. That be to try to saying. You know now that you push back on it because I certainly. You know I've learned a lot from failure. I've learned a lot from bad managers and bad leaders, but the truth is you do earn learn a lot from winning and in particular you learn a ton like it's one thing. People say they quit a job or whatever and they go on my bosses, a real asshole. He taught me everything not to. Do you know there's some value in that right? But the truth is when you work for legendary leader and manager, you see them in action all the time and you're on a winning team and that team went big time. You learn a shit ton from winning and in particular from being around the leaders who are architect. Indeed, indeed now there's another saying that I absolutely disagree with and you didn't say it, but I keep hearing it in says if it doesn't kill you, it makes you stronger and no, if it doesn't kill, could cripple you for life could turn you into water. It could give you a brain tumor I you know. That that's another saying that that is simply not buying off on. Yes, he chain smoked for thirty years. It might not kill you, but you might not be able to breathe. Be Able to walk up a flight of stairs. Yeah, yeah, know, there's a lot of those things that are that are. Sort of just stupidity that that we repeat. So I'm curious. Roughly do you know Rick How many companies you've worked with over the years just in around round numbers? Probably. I. I have a copy of every ad. I've ever done for any company. I've ever worked with and I figure. I'm talking. Two hundred companies maybe yeah. I'm not surprised to hear that. Now I'm curious I would assert to you. that it takes. A, tremendous amount of courage for a CEO Cmo an executive team to run rick bended add. Well what I do what I I since I live here on on a mountain in Utah I don't dress up and go to meetings we have a you know. Web webex conversations on the phone on I. DO stuff by the. With email, but my my email said you better be sitting down before you open this Ad. And give them three approaches I. Give them a conservative. Let's be. Let's be nice approach. And it's not a straw man either I mean I really do I really tried hard to to do like Coca Cola does with I'd like to buy the world a coke. You know. Yeah. You actually write a nice ad for somebody. Well I provide three then. The next one I do is a little edgy. And this one. It appears to be high risk, but truly is an and the other one is a tactical nuke. and. In fact, I had a WHO runs the Wendover airport They haven't went wendover airfield in Wendover UTAH. Were they built the atomic bomb. The they loaded the the atomic bomb. NOLA GAY in win over, Utah and so he said we want to do a billboard because win over Utah, it has no gambling. Whereas Wendover Nevada, which is across the state line, but in the same town they have casinos and they got everybody visiting them in. They're making a lot of money pouring some and so I did a billboard. The gobbled fired They didn't run. It scared the living L. OUT OF THEM IF I wrote Stop by window and. Answer the question. Should we nuke Mecca? This was right after the twin towers went down. And They didn't want to do. Really I can't imagine why. Ricardo. At, the question I've been dying to ask you since the last time we talked, so. I have literally waited twenty some years to ask you this question. Rick Bennett. Does God still hate cowards yes. Yes. In fact. Generally that My problem is I. Only Deal With.

Rick Bennett oracle Utah executive ACA Miami Digital Equipment Corporation Wendover UTAH Somalia Wendover Nevada Coca Cola president President Benny Mrs Ricardo Rachel CEO Cmo NOLA GAY
"christopher lochhead" Discussed on Marketing Over Coffee

Marketing Over Coffee

08:13 min | 1 year ago

"christopher lochhead" Discussed on Marketing Over Coffee

"Just recently. reread your niece down allows Rick I'm honored? You all kinds of I would refer I'd rephrase a lot of your advice. Into other one liners now use with my class, but we're kind of on the same wavelength. there. Well listen. I got to acknowledge you mean you're a master and you taught me. About you know one of my favorite expressions and I probably stole it from you is I like to do marketing that Causes Emergency Board meetings and CEO Firings at my competitors. I. I I like that a lot. In fact. I'm kind of a one trick. Pony all I. Know You're like ACDC? Right. You know hazy ZDC the heavy metal man Yup. Every song is exactly the same. They've never done a ballad. There they do the best. They write a best songs about how awesome rock and roll is right. Lot of their songs are love letters to rock and roll, but they are exactly like Rick Bennett and that it's always the same tars, bass, drums and a heavy vocal. And it's always fast, and it's the same format and it's fucking great every time. We We changed technology though. It used to be that When Alison, say Gee let's write! An ad will run, and if somebody responds to build the product. Now are we can test our messages on a daily basis I've got a couple of stealth. Feinstein under are not in the as on and. I'm running. Some spook websites and we test our messages. I do one message at day in the last ninety one as I've seen what works and what doesn't work and then transmit that to the client. Wow, so I mean you are. One of the. I would call you. Have you know this expression? Oh Jeez the original gangsters of You're you're you're you're you're a modern day technology adman, you know. Fortunately the the. It's politically incorrect what I do so The CEO's that I can finder few and far between. The have the guts enough to really go after the competition. That's not politically correct these days. Yeah, everybody wants to be nice and you you do I. Remember I remember so many of you're saying you had a website back in the day and you. You wrote this copy, and if I remember right, you'll, you'll check behind this, Rick. It said something like my ads will attack your competition like a pack of of of wild crazed all breen's or something along those lines will bead crazed wolverines. Actually, actually actually back from Hundred Thompson. That was gonna his expressions. So. What's let me make sure I? Get it right. What's the expression exactly? My asthma attack like a pack of speed crazed wolverines. Eilat. Ended up the the the other thing that. You emphasizes the need down, but I call on Ellison's law. And Ellison's law states that you are not allowed to say anything when your competitors could say. Any time it any unknown website and email anywhere. And so why insist and unenforced. With my clients, too. So. Let me get this one because this is really good. Ellison's law says you're not allowed to say anything. But one of your competitors could say. Wow! I think a lot of marketing organizations would would have to fire themselves. That's that that's probably why. I've written a few as the got me fired actually yeah. Yeah. You've been fired a bunch I have I. Will. and. Lightning doesn't strike twice. I ran an ad in the Wall Street Journal once for Lennox. CARE. This said Lynch tour balls for President The wall. Street Journal in San Francisco, don't they cost fifteen thousand dollars? And we took over. We hijacked trade. Linda showed up, and he spent all his time at the links booth. Signing copies of the Wall Street Journal ad. So we really project trade show when last time that ever happened where the CEO or founder of a company was signing at a trade show. I hope lightning would strike twice. There's a company called reachable and they. Had A booth at the. Sales Forces Conference and so we ran an ad. The USA Today in San Francisco said Mark Benny for president. And up by reachable and mark got so pissed off at them for a taking. Everybody walked up to market. Hey, are you going to run for President? And so? I didn't do any more work reachable. So mark didn't have a sense of humor about it. No surprise me. I was I was shocked. Shocked I say 'cause. You worked with him in the beginning of salesforce. Am I remembering this right? I did all the pre IPO advertising in fact that finally let me kill. Siebel, we missed doing preventive. But Iran the ADS that Siebel too little too late or and. And then the big one was, I will not give my lunch money to see. I remember that AD F. Bruce Cleveland, I saw him to trade show once, and he said when when Tom saw that ad, he went completely crazy, never recovered. He would call publications. It's say I will not advertise in any publication. That would run that ad I mean. He just went crazy. and. That's what we WANNA do right. We WanNa make the competition crazy. That's that's the point right or at least part of the point were actually yeah. One of the goals of guerrilla warfare is to make the generals. The opposing army make mistakes. Among other things you have a lot and again, Rick. Investors! You know you don't want to have. A Monday morning blues or buyer's remorse on party. Your festers, you your customers. To feel good. You want your salesforce. Forces be able to Strut into the account to say. I'm GonNa, so it just see our ad and they said Yeah I've got nailed my door. What can you say exactly what you said off the top about distracted generals. Okay well there fiber fibers you've got you've you've got to demoralized the generals in the imposing army? Because then I'll make mistakes. you have your investors? Who you want. Them to go. Hey, we got. We got a winner here. You got your your your employees of the company. Who really what to feel like their their their bosses, really kicking ass, you You have the customer so that company. Who? You don't want buyer's remorse. You'll want them to say hey. We got a winner and finally you've got these sales for us. You want them to stretch. into the couch. The, interesting thing about what you're saying you know. Is I learned this early and suddenly from you that. You want to do the kind of marketing. That has they feel generals in particular at a competitor, so the sales organization? Psychologically surrender the.

Ellison president Rick CEO Wall Street Journal Rick I San Francisco Siebel army CEO Firings Rick Bennett Mark Benny asthma Eilat Hundred Thompson Feinstein Alison Sales Forces Conference Street Journal
"christopher lochhead" Discussed on Marketing Over Coffee

Marketing Over Coffee

04:46 min | 1 year ago

"christopher lochhead" Discussed on Marketing Over Coffee

"Hey. Everybody is John here I? Hope you're. Enjoying your summer here in the states, we've got our fourth of July holiday coming up and I know it's just been crazy. I'm you normally Chris and I do the summer break and he gets to go somewhere off the grid for a week and I usually go see some family up in Michigan and get a chance to get away, but with the coronavirus here we're locking down and still looking forward to just hiding in my backyard and enjoying it so. We don't have a show for this week, but what we do have. Is that Christopher? Lockhead came to me a couple of weeks ago and was asking if he could run the Kevin meaney interview that we had just done over in his feed, and he was asking if I would like to swap and of course I I was just thrilled. Because we've had Christopher on the show, he is a mentor of mine has helped me out over the years, and it's just a fantastic storyteller, and as soon as he mentioned this. This I knew that we would want to get his interview with Rick. Manner and use that and so that's what got you here. It's about an hour and fifteen minutes, and he goes to town, but it's just fantastic. Rick is the kind of guy who does ad campaigns that get CEOS fired at the competitors of the clients, so there's just a bunch of fun stuff here that you're gonNA love. I was just blown away by this interview, and so I'm psyched to get a chance to give it to you now. Now just before we get started to a disclaimer, there is some salty language here. If you're afraid of the bomber, it's going to cause a problem. You might want to just skip this episode, but I it's definitely worth it. If you can put up with it, let me tell you that, so thanks to Christopher, and of course his show is also sponsored by net sweet, so if you want to check out and it's we wait till next week when I run my spot, so we've got a marketing over coffee link. But again we want to thank sweet for sponsoring both of our shows, and being a great supporter of podcasting in general and I'm going to go back on vacation. If you've got anything going on feel free to hit me up on twitter at John Jay Wall I, would love to hear from you and see what's going on, but otherwise enjoy this story with Christopher. And Rick and we will catch up with you after the holidays over. Thanks for pressing play. This is Christopher lockhead folly different. And if you're new I wanNA, say thank you for giving us a try. This podcast or should I say odd cast? Where a lot of ways we explore, the road less traveled we examined the different paths that people take to design a legendary business and legendary life. And we're for people with curious minds for people who enjoy fun powerful and saiful, sometimes silly or even per per spurs. Conversation you're going to have a podcast. You should really learn how to talk. Our. Goal is to go far beyond the traditional business podcast We don't specialize quick tips or tricks or soundbite. He Click Beatty things. Our goal is to have real conversations with some legendary people that you already know and some legends. Hopefully you'll love getting to meet for the first time. we do not add it or produce this. PODCAST, that is to say the conversation that you hear with. Our guest is the conversation that happened. And our hope is that you have an eavesdropping experience, and that's different than the traditional interview show and a traditional interview show you know there's a professional host you know. The guest is driving their three media trained talking points, and so you always know you're listening to a show. Our hope is that you forget that here that you have an eavesdropping experience during the conversation an experience that draws you in hopefully inexperience. You WanNA share with others. And what our long-term listeners tell us. Is that if you listened throughout? At some point during the conversation, you'll notice that you shift from having an eavesdropping feeling to actually feeling like you're in conversation. And That's really cool. And I hope that's the experience that you have and as the experience. We. Want you to have now on this episode. This is our fourth in our four part series on marketing. With a man I respect and admire tremendously. He's the GRILLO warfare secret weapon of Silicon Valley Advertising and marketing. He's a master sense as his name is Rick Bennett. And Rick is the his most famous for creating many of the early ads for both Larry Ellison in the early days of work own, and later on Mark Benny off in the early days of silicon. Excuse me, salesforce, and throughout Silicon Valley Rick is really known as the entrepreneurial startups secret weapon and I had an opportunity to work with rick early in my life, as a Silicon Valley CMO and man. He taught me a lot and I think he's going to teach you a lot in this conversation to. We're sponsored by the good folks at Oracle.

Rick Bennett Christopher lockhead Silicon Valley Rick John Jay Wall Silicon Valley Advertising Michigan Rick spurs Chris Larry Ellison John Mark Benny twitter Oracle Beatty Christopher Kevin meaney
"christopher lochhead" Discussed on The Storytellers Network

The Storytellers Network

05:39 min | 1 year ago

"christopher lochhead" Discussed on The Storytellers Network

"Is typically a lot shorter five ten minutes. Maybe so there's nothing wrong with short but yeah these conversations that you have with people that are truly legendary is so good Man I just think it's actors sit and just like shoot the shit with you for forever. This is so much fun. I'm glad I don't have time restraints where we do part series of you so so as far as storytellers. Go where I said earlier? It was A. It's kind of a buzzword right now. Everybody wants story and you know God bless Donald Miller for his story brand. I think it's a great format. I think they're great companies that use it but does everybody in marketing and business have to be a storyteller like how do you feel about the word storytelling when it comes to business and marketing especially as a former Cmo so your success in life in business will be constrained in part or enabled greatly by your ability to tell stories? Order of course stories are what engages in each other stories are what investors in each other? One of my favorite questions might my body Kevin Meinie who Who wrote play bigger with me His criteria for evaluating whether or not he should do something in life is well. This lead a good story. And so here's the reality. Here's the damn reality and and my boss and Mentor Bob. How years ago the legendary Bob? How shared this with all of us. This was a company back in the DOT com days. And he would he would say this often it say look. Let Me Tell. Ya as the old guy in the room when he was the guy in the room with a bunch of young kids and DOT COM tech world. He said when it's all done you're going to spend the money whatever money make what have fun with a guy blessed you whatever but you're gonNA spend money and what are you going to be left with. You'RE GONNA be left with two things. The relationships and the memories and memories are stories right and so the the stories of our glory days the story of the glory days of the people that we love Yeah and so. Is this going to be a good story? The other thing I wanNA share with you before I forget I have a young writing mentor. I worked with a lot of legendary writers and were recently with a young guy in Col- Shaffer and I highly highly recommend. You should have him on the podcast. I believe is website. It's called honey. Copy Dot Com. Let me double check This guy is beyond legendary on all his newsletter. Absolutely must read absolutely must read Yeah honey copy dot com there is and when you go to hunting DOT COM and by the way. I have no financial interest in any of this. I'm just telling you because I love the guy sign up for his newsletter Coal Schaeffer. An unbelievable anyway One of the things that he told me to do was Take a book that you admire. Guana your absolute favorite books when your top three or five books sit there with it in one hand and right the whole book out free hand right just read it and then writing and do the whole thing and and the Hoffer me about. That is an such a genius insight. I'd never heard it. I'd never heard that from anybody before. I don't know if he invented it or whatever but I had never heard that And the answer to my question is obvious but when he and I talked about it I said well why would you do that? It's the equivalent of this when you first start learning to play guitar or piano or drums. You learn other people's songs so you know you learn some Dylan tunes on the guitar or whatever it is trade. You learn other people's songs. Most people don't start by writing their own songs there. They learn covers. So if you're like me you love catcher in the Rye sit there and write catcher in the Rye. That's his advice anyway. I thought I share that with you because if you want to become legendary storyteller and particularly legendary written storyteller take the most legendary stories that you love and do this advice. I swear on my show for no good reason but you just blew my fucking mind man. That is so. I've never heard.

Bob Col- Shaffer Kevin Meinie Donald Miller Dylan
"christopher lochhead" Discussed on Marketing Over Coffee

Marketing Over Coffee

11:58 min | 1 year ago

"christopher lochhead" Discussed on Marketing Over Coffee

"Now by the way given the way I drive. This is a product I will never be interested in buying because if they know how I can and I drive a Shelby Cobra Mustang John and my rates are going up if they knew but anyways idress and so. I think what we're going to see is more of that. Which is if I give you my data I get you know. It's what my friend J. Larsen calls the give toget- what's the give to get the other thing is you know? I don't know if you WANNA get political or not. I hope we get to a place in America. Where our data we own? And if a company is monitoring us in any way she performed they have to tell us be weakened opt out and see if they're gonNA monetize that data. We need to understand it so in the case of a. State farm your. They're giving us a discount for that. Data I I would like to see us get to a place that says we own our data and I think I think there's a chance we get there over time. Yeah okay well. We might as well as a recording. Here it is Super Tuesday today and so it's just been interesting one thing. That's surprised me. Is Mike Bloomberg just pouring so much money into this? You know just basic adspend because my kids have come out of nowhere and saying Mike gets it done. Who's Mike? What's what's Michael About? And they don't even know that Buddha Geoghegan you know Elizabeth Warren. These people have been working for years and he's just shown up on the scene and in the space of a month made himself visible available. Where are you on all this? What what are you seeing? And what are you thinking about? What's going on with the whole approach? This says you might expect I. You know what? I'm sure you do as well I. I watched the election through Marketing Lens. Not just a political lens I have my political beliefs. I'm I've been a political junkie since I was a kid and sort of half because I care about our world I think I care about our world a lot and I have opinions like many of us do but the other half for me is very much marketing orients. Let me stick on that unless there is a dramatic marketing strategy. Change by the Democrats or unless. There's some very bizarre thing that happens. You know. I don't know how we got the crooner virus right now if that were to get massively out of control and people believe the trump administration really. F- that up you know. Are there outlier? Things that can happen that might affect the election. Yes of course. There are but all that to the side John. Current course and speed my prediction in part because of the Democrats Marketing Stupidity and in part because of the genius of the trump administration's Marketing Savvy I think we're going have A two-term trump presidency and here's why legendary marketers have a point of view. Legendary marketers set an agenda legendary marketers position themselves when my favorite expressions John Position yourself or be positioned and most importantly the greatest category designers entrepreneurs and therefore marketers in the world want others to be compared to them and never them to be compared to others. That's why the distinction between better versus different is so important. If I'm having a better conversation I'm playing. The comparison game and the biggest idiots of this for decades is Pepsi. Here's a simple example. Most Pepsi AD say Kokin Pepsi tastes better than coke. Pepsi Tastes Better Than Cope. Pepsi tastes better than coke. Pepsi tastes better than coke. What's on your mind coke? Let's try coke right. So let's try this again pink Unicorns Pink Unicorns you John. You can think of anything you want. Just don't think about pink UNICORNS. We're not. We don't want four more years to PINK UNICORNS. No More Pink. Unicorns as a matter of fact that Pink Unicorn and the White House tweets too much enough with a pink unicorns no more pink UNICORNS. What are you thinking about? The subliminal has just pink unicorns. Are there over and over again. You can't get rid of it. That's you can't extinguish it so let's look at marketing. Principles trump is setting an agenda. Trump has a provocative and a point of view. Make America great again which is now modified to keep America. Great right and that's been turned into an acronym of course we all know. Maga- right now. Let's look at Hillary her slogan. Do you remember her slogan. I'm with her. That was it. I'm with her now. What's Mike Slogan? Might you said it. Mike will get it done right. So here's the mistake. Legends market their point of view legends are missionaries there evangelists for something greater than themselves in a business context. We call that a category right. So the big insight is had a Gorey's make brands not the other way around. Smith Corona has a great brand. No one gives a shit. You know why. We're not using typewriters for anything anymore. Nobody buys typewriters anymore. That category died categories make brands the reason google is a legendary brand is CA. Search is one of the most important things in our world. That's what makes Google legendary brand. Not that Google did any branding in any traditional sense. It's one of the biggest mental F- ups in the history of marketing people. Spend all this money on. Brand Smith Corona has a great brand xerox has a great brand fell has a great brand. No one cares. And the reason is their categories are irrelevant or dead. So that's point a when you don't understand this you market your product. You have a product conversation because you think the best product wins. I'm with her. The narrative with Hillary was. She's the most qualified person ever to run for the presidency. Let's say that was true again? I'm not having. This is in no way shape or form of political conversation. I'm talking about the marketing pieces of this. Let's say that was a fact. Hillary had a better conversation. Trump has a different conversation predicated on a vision or a mission or in marketing terms. What we call a point of view and we're seeing it all over again today with Joe Biden. We're seeing all over again today with Mike Bloomberg and all they talk about is we. GotTa be trump. We gotTA BE TRUMP TRUMP. And they've fallen into the same trap that entrepreneurs and marketers fall into which is hey if the world could just see how faster better cheaper smaller bigger rounder softer harder. Mike carpeting you later is will win. They're playing the comparison game. That is a reaction to the other side's point of view translation. Every time they say we're going to be trump no more trump no more trump no more trump. They're doing the asinine thing that Pepsi does. When they say taste better than coke taste better than coke taste better than coke and so my point is unless the Democrats whether it's Bloomberg or right. Now it's looking like you know it may very well be Biden's unless they get their own agenda unless they get their own mission and they make it about that. Not Categories are about customers. Brands are about products and companies. That's the here. And what marketers need to understand is no one gives a shit about your brand. No one gives a shit about your service. They give a shit about them. They give a shit about their own problems. They give shit about their own opportunities in life. And so trump made Maga- resonate and if you bought into his category point of view. Then you bought into him that point of view that he had was about the country and therefore about the people in the country. You can think Maga's great you can think it's terrible. Whatever you WANNA think about Maga- that's your opinion. What I'm talking about is from a marketing perspective. He took a category point of view. Approach which is about in this case the country translation the customer in Hillary took a product point of view which was about her Bloomberg and a Biden are making the exact same mistake. They're making the conversation about trump. It's a reaction to him and so far. They just have an argument about their product. They don't have an argument about the country that is to say their customers. Yeah I can totally see that. How about you? What do you think for a category for them and this is obviously just speculation but which David putting forth as their vision? Or what can they put out there? That's compelling here's what I think they should do and they're not GonNa do it. Whoever the nominee is if I were them the slogan would be America for everyone because what it does is it takes. Trump trump is known as the quote. Divider chief right again. I'm not having a political conversation. I'm not trying to bring my views into it. But he has been divisive. We're living at a time of diversity. We're living at a time. Where millennials care about inclusion more than ever before? We're living in a time of METOO. We're living in a time. Where the non white vote matters more than the white vote. We're living at a time of massive and this is a big platform for the Democrats economic disparity between the top and the bottom and the middle class is shrinking in the United States. And that is a real problem right. So those are the sorts of The the Democrats want healthcare for everybody right and the Republicans don't and so if they were smart they would. If was Joe Biden assuming he's the nominee or potentially Bloomberg. I don't know who knows whoever it ends up. Being my slogan would be America for everyone and the Democrats position on healthcare and economic equality and the environment and so forth could fit under that banner. And you'd have to have this debate now. This point of view argument around America for everyone and make America great and you would attack him on ideas and most importantly put him on his heels. Are you a fight fan by any chance? John been known to take the pay per view. Now and then. Yeah you happen to watch. Tyson fury deontay wilder fight recently in the second one. No no I think. Tyson the greatest modern boxer right now and I think he's. He's just incredibly exciting so they had this. I fight two guys and the fight went distance and in the final round of the first fight Wilder who's WHO's the American fury's the the Brit Wilders known as having one of the most terrifying Right hands in in boxing today and maybe even history he hits fury in the final round knocks him out wilder falls to the canvas arms. Down Eyes Roll back in his head. The fight was pretty much even to that point and everybody thinks the fights over the ref starts counting him out. Fury gets up finishes the round. Most people say fury won the round and the fight gets called draw so they just had the second fight now. Fury is known.

Trump trump Mike Bloomberg America Hillary Pepsi Joe Biden Bloomberg John Smith Corona Maga google deontay wilder Mustang J. Larsen Michael About Tyson White House boxing United States
"christopher lochhead" Discussed on Marketing Over Coffee

Marketing Over Coffee

09:52 min | 1 year ago

"christopher lochhead" Discussed on Marketing Over Coffee

"Marketing over coffee with Christopher Penn and John Wall. Good Morning Marketing over coffee. I'm John Wall today. Our guest is Christopher lockhead three time public companies CMO. We've talked many times in the past. And I'll have links to the past interview so you can get caught up. We don't have to rehash the whole story of how we met and he destroyed the marketing department at the company. I was working at Because it's just a fantastic story but Christopher thanks for joining us so stoked to be back with you John. My brother from another mother to catch everybody up. I've just been crazy because last time we talked we were talking about the book niche down. And since then you've got lockhead on marketing which has been on fire. You're totally hitting it there. And then think different. You've pivoted a little bit. I think we talked a bit about the pivot but you recently just had the show with the DEA agents. That's on fire so we. WanNa talk about that too. What's at the top of your list when you get up to face the day? Now what's taken up all your time as you get going. Where do you start well? It is surf season. So that's hugely important. You know so. There's always checking of the forecast and And seeing when and where and the tides and so forth. So the you know. That's always very important but I I think beyond that. Yeah My. It feels like both podcasts of of really Blown up in a very good way in the last three to six months or so so. That's super exciting. This episode we just dropped with the real. Da Narcos the two guys responsible. At least on the American side for partnering with the Colombians to Take Down Pablo. Escobar are incredible guys Steve Murphy and Heavier penna though the basis for the show narcos which is now. I think the number two or number three Netflix ever and so getting to meet those guys getting to hang out with them. And getting new record a special two part podcast series with was an absolute life. Thrill and just you know. There's podcasting thing is I I? It sounds Corny. But it's turned into this massive gift in my life. Get to have these incredible experiences that I wouldn't otherwise yeah well and then opens up because I think you said you've got two hours worth of stuff in the can with these guys so you're getting the whole story out of them. You get this fifteen minute puff piece you you get to dig in and the crazy things I mean. Those are the guys that actually did. They're putting their life on the line to make that come together and to get through. Wrap your mind around this. This is back in the late eighties early nineties. Escobar had a three hundred thousand dollar bounty on their heads and the heads of any agent open season on them. They're having to live that every day as part of their daily life Murph was there for three years and was there for six years and there was a point in time Escobar declared war on Columbia twice and almost a third time and there was a point in time where there were as many as thirty to fifty car bombings a day and so every time they opened the car door and it didn't blow up there like a meeting. Was that kind of situation. I mean he they were he was murdering police officers women and children. He blew up a bookstore full of women and children ahead of the school season one year. The numbers that he murdered are nobody knows for sure. But you know fifteen to fifty thousand people. I mean it's he was the world's first narcoterrorists in you know he was one of the most evil guys In history that's crazy and we'll have a link to that so you can get people can get straight to those shows to check those out to more on that but now and so. This is interesting because this plays into what we're talking about when we talk to you to books back talking about category design and how to put a market together. You are ranking on the dialogue podcast category. Which is actually something that you had. That was originally. What got you into the first podcast. So talk about that and where that came from and and how you've worked back into it it's been it's been amazing and here's the CIA. I've now been podcasting for three years. And how long has it been now for John? Remind me it's been like I don't know I think we're heading up on thirteen because two thousand five was the first stuff we address. Marketing over. Coffee didn't start till two thousand seven so that's only thirteen years. Yeah I knew you were over a decade but So that makes you one of the. Og's for sure old man gangster but you know it. So I got started much later than game of course and I think when I started there. Were six six hundred thousand podcasts. Something like that. I can't remember exactly but at the time what people were saying was. Hey look unless you're like a massive celebrity near incredibly well known which of course I am not or you're part of a major media company you know Fox or NPR or or you're an incredibly well funded startup in the podcast page. Wonder you're one of these types of outfits you can't make it so in other words the days of successful independent podcasters or over here and here. We sit three years in. I have two podcasts. That regularly chart the top two hundred overall. Today there are nine hundred thousand podcast and in the business category. We've hit number one here. Here's the hub. I love music and one of my favorite new artists. Is this Gal Lizardo? In the she was nominated for all these grammys and stuff this year and she's just incredibly creative and I think compelling and the songs are fun my wife got me into her and then you had this other young Gal Billy eyelash who won all the awards this year. And she's got all this great music and stuff and so whether you're liz O or Billy. Eyeless your whoever. Here's what they didn't do. They didn't sit there on. And say you know what? Paul McCartney's the greatest songwriter ever. He's sold more records than anybody will ever sell end so fuck it. I'M NOT GONNA be musician. I'm not gonNA write songs. I'm not gonNA perform because I can never compete with the with Paul McCartney. So there's no point he so when I hear this stupidity about Oh you know or nine hundred thousand podcasts. And it's about to go to a million and podcast is over and this and that I'm like well. They're still writing love songs right right. I think we're in the very beginning and I think the success that we've been able to have our team's been able to have. I'm incredibly proud of but I think it's important as it underscores the fact that a a no name with a great group of people can get together. And if you do something that you're committed to and you get your niece downright And we didn't get it right in the beginning. By the way we had to reese but my point is it's still possible. Of course it's still possible. I encourage anybody. Who's interested in podcasting to get into podcasting? If you got something important you want to contribute something of value on contribute or in the very early days and I think the future of podcasting is barely beginning a podcasting. This year might scratch a billion dollars in AD revenue. It's nothing it's mouse nuts. And it's way more compelling and radio and I think a lot of ways it's way more compelling than audio books and in some ways it's way more compelling than video and so I think we're in the very beginning I think there's been incredibly exciting new podcast that have come out. We can talk about if you like. But I think podcasting as a medium for creative people for entrepreneurs for for anybody who really wants to do something cool is wide open and I think for marketers and looking. I'm biased but listen. I'm a three time. Cmo I think I get to say this. I think you're nuts for not sponsoring podcast for not getting into podcasting and for not exploiting this exciting dynamic high growth super cool super creative New Medium. We have to pause for a moment to Lincoln marketing solutions for their support of marketing over coffee. Time in places everything especially in marketing but in today's age of a million messages per minute and not enough hours in a day. How do you really catch people's attention? Fortunately there's a simple way linked in can help you speak to the professionals at the right time with over sixty two million decision makers on Lincoln you're able to connect with the right business leaders who are relevant to your company and with linked in ads. You can make sure your messages are getting through to these relevant people. Even small and medium-sized businesses are making the most out of Lincoln ads. They're using linked in to get their voices heard and their messages to resonate with the audience is not just about awareness. Either Lincoln driving traffic and engagement whether that's visits to a landing page registrations to an event or downloads of thought leadership content because with precise targeting. Snb's can speak to the people that matter. We're using linked in all the time. Chris you ask. I answer videos. We put stuff up there. We get all kinds of interaction from folks in the industry. There's just no better place to get business related discussions going up to put your content out there. Every other social network is filled with cat videos and a bunch of Baloney Lincoln has got business nail down the place you need to be at the end of the day. Lincoln ads are helping smaller businesses. Get big results. You can try it for yourself. Linked in is offering a free one hundred Darlington add credit to launch your first campaign simply visit Lincoln Dot com slash Mo that's linked in dot com slash embassy. Going over there. Check it out. Get Your ad credit. Use for your main Gig your side projects. Whatever LINCOLN DOT com slash embassy terms and conditions apply and? We thank them for their support of the show. All right so for marketing stuff. You'd send me a link to an HP article about data flywheel flywheel. We hear that thrown around a lot to tell us how we should be thinking about flywheel. What's your approach on this? And and what is paying off. What my Buddy Eddie? Unit I think is the smartest category guy in the world. He's written more for. Hp are on category than anybody. So he and I worked on this and we're talking about is something fairly specific. Which is your ability to capture data.

Baloney Lincoln John Wall Escobar Lincoln Lincoln Dot Paul McCartney Hp Christopher lockhead Christopher Penn Gal Billy Christopher DEA Netflix CIA Snb Og Murph Eddie Steve Murphy Columbia
Christopher Lochhead on The Biggest Mistake Made in Marketing

Marketing Over Coffee

06:53 min | 1 year ago

Christopher Lochhead on The Biggest Mistake Made in Marketing

"What's at the top of your list when you get up to face the day? Now what's taken up all your time as you get going. Where do you start well? It is surf season. So that's hugely important. You know so. There's always checking of the forecast and And seeing when and where and the tides and so forth. So the you know. That's always very important but I I think beyond that. Yeah My. It feels like both podcasts of of really Blown up in a very good way in the last three to six months or so so. That's super exciting. This episode we just dropped with the real. Da Narcos the two guys responsible. At least on the American side for partnering with the Colombians to Take Down Pablo. Escobar are incredible guys Steve Murphy and Heavier penna though the basis for the show narcos which is now. I think the number two or number three Netflix ever and so getting to meet those guys getting to hang out with them. And getting new record a special two part podcast series with was an absolute life. Thrill and just you know. There's podcasting thing is I I? It sounds Corny. But it's turned into this massive gift in my life. Get to have these incredible experiences that I wouldn't otherwise yeah well and then opens up because I think you said you've got two hours worth of stuff in the can with these guys so you're getting the whole story out of them. You get this fifteen minute puff piece you you get to dig in and the crazy things I mean. Those are the guys that actually did. They're putting their life on the line to make that come together and to get through. Wrap your mind around this. This is back in the late eighties early nineties. Escobar had a three hundred thousand dollar bounty on their heads and the heads of any agent open season on them. They're having to live that every day as part of their daily life Murph was there for three years and was there for six years and there was a point in time Escobar declared war on Columbia twice and almost a third time and there was a point in time where there were as many as thirty to fifty car bombings a day and so every time they opened the car door and it didn't blow up there like a meeting. Was that kind of situation. I mean he they were he was murdering police officers women and children. He blew up a bookstore full of women and children ahead of the school season one year. The numbers that he murdered are nobody knows for sure. But you know fifteen to fifty thousand people. I mean it's he was the world's first narcoterrorists in you know he was one of the most evil guys In history that's crazy and we'll have a link to that so you can get people can get straight to those shows to check those out to more on that but now and so. This is interesting because this plays into what we're talking about when we talk to you to books back talking about category design and how to put a market together. You are ranking on the dialogue podcast category. Which is actually something that you had. That was originally. What got you into the first podcast. So talk about that and where that came from and and how you've worked back into it it's been it's been amazing and here's the CIA. I've now been podcasting for three years. And how long has it been now for John? Remind me it's been like I don't know I think we're heading up on thirteen because two thousand five was the first stuff we address. Marketing over. Coffee didn't start till two thousand seven so that's only thirteen years. Yeah I knew you were over a decade but So that makes you one of the. Og's for sure old man gangster but you know it. So I got started much later than game of course and I think when I started there. Were six six hundred thousand podcasts. Something like that. I can't remember exactly but at the time what people were saying was. Hey look unless you're like a massive celebrity near incredibly well known which of course I am not or you're part of a major media company you know Fox or NPR or or you're an incredibly well funded startup in the podcast page. Wonder you're one of these types of outfits you can't make it so in other words the days of successful independent podcasters or over here and here. We sit three years in. I have two podcasts. That regularly chart the top two hundred overall. Today there are nine hundred thousand podcast and in the business category. We've hit number one here. Here's the hub. I love music and one of my favorite new artists. Is this Gal Lizardo? In the she was nominated for all these grammys and stuff this year and she's just incredibly creative and I think compelling and the songs are fun my wife got me into her and then you had this other young Gal Billy eyelash who won all the awards this year. And she's got all this great music and stuff and so whether you're liz O or Billy. Eyeless your whoever. Here's what they didn't do. They didn't sit there on. And say you know what? Paul McCartney's the greatest songwriter ever. He's sold more records than anybody will ever sell end so fuck it. I'M NOT GONNA be musician. I'm not gonNA write songs. I'm not gonNA perform because I can never compete with the with Paul McCartney. So there's no point he so when I hear this stupidity about Oh you know or nine hundred thousand podcasts. And it's about to go to a million and podcast is over and this and that I'm like well. They're still writing love songs right right. I think we're in the very beginning and I think the success that we've been able to have our team's been able to have. I'm incredibly proud of but I think it's important as it underscores the fact that a a no name with a great group of people can get together. And if you do something that you're committed to and you get your niece downright And we didn't get it right in the beginning. By the way we had to reese but my point is it's still possible. Of course it's still possible. I encourage anybody. Who's interested in podcasting to get into podcasting? If you got something important you want to contribute something of value on contribute or in the very early days and I think the future of podcasting is barely beginning a podcasting. This year might scratch a billion dollars in AD revenue. It's nothing it's mouse nuts. And it's way more compelling and radio and I think a lot of ways it's way more compelling than audio books and in some ways it's way more compelling than video and so I think we're in the very beginning I think there's been incredibly exciting new podcast that have come out. We can talk about if you like. But I think podcasting as a medium for creative people for entrepreneurs for for anybody who really wants to do something cool is wide open and I think for marketers and looking. I'm biased but listen. I'm a three time. Cmo I think I get to say this. I think you're nuts for not sponsoring podcast for not getting into podcasting and for not exploiting this exciting dynamic high growth super cool super creative New Medium.

Escobar Paul Mccartney Gal Billy Netflix CIA Murph Steve Murphy OG John Columbia Reese Liz O NPR FOX
"christopher lochhead" Discussed on Christopher Lochhead Follow Your Different™

Christopher Lochhead Follow Your Different™

02:28 min | 1 year ago

"christopher lochhead" Discussed on Christopher Lochhead Follow Your Different™

"Thanks for pressing play. This is Christopher lockhead. Follow your different. The number one odd cast for people who appreciate real different conversations shins about business marketing and life on this episode a super powerful conversation about life design and particularly midlife midlife design. And you know frankly wherever you are in life. I think you're gonNA find this a powerful fascinating conversation because we continue our run of legendary authors auto owners on this episode ship Conley. He was the founder of Joie de Vivre hospitality which is the second largest operator of Boutique. Hotels tells the United States. He started the company at Twenty six years of age back in nineteen eighty seven and he held the CEO position for nearly twenty four years until until Until he sold the company and then Interestingly enough after that you know what do you do as a second act. If you're a hugely successful hotel honor Berm. He ended up joining. What at the time was a pretty unknown? Startup called AIRBNB to help the young founders of AIRBNB navigate the gate their growth and create a whole new travel category. And of course that's what they were able to do on this episode. We talk about why chip thinks that people need a midlife reset. Listen especially for. What ship calls his emotional equation? And there's a ton more here based on chips new book the wisdom at work that I think you're gonNA love go to lockhead dot com. Check out the show notes and key takeaways for this episode and I also want to say a special. Thank you to my my friend. Sybil Klein Michael for connecting chip. And I- thanks so much symbol now. In Japan athletic brand a-6 needed ERP software system system to help drive growth throughout Asia. And that's why they turned to my friends at nets. We'd from Oracle you see six needed to move quickly to create a complete business system system for their sales operations in India in Singapore and they needed. ERP An earpiece suite that could be managed without the help of an IT department and an earpiece wheat was flexible enough to integrate with its corporate on premise financial software. And that's why they chose net sweet from Oracle Michael because net sweet is the number one cloud this business system. And that's we'd offers you a full picture of all of your finances in one place in real time.

founder Christopher lockhead midlife hotel honor Berm AIRBNB Sybil Klein Michael Oracle Joie de Vivre ERP United States chip Japan Asia I Singapore CEO India
"christopher lochhead" Discussed on Christopher Lochhead Follow Your Differentâ„¢

Christopher Lochhead Follow Your Differentâ„¢

07:23 min | 1 year ago

"christopher lochhead" Discussed on Christopher Lochhead Follow Your Differentâ„¢

"I mean that's why I was checking in everyday because I was like this. I don't think this thing is going to go right. If I'm not involved solve now. Maybe that was eighty percent me being fearful of it and my company was really supportive. I don't know but it's it's different today. I I think it could be governed in different companies and I think that If I'm if I'm having if I'm gala having my first baby that I could take nine months the six months off or whatever nine months you're going to sixteen weeks but Yes I do. Companies have six months off and in our world if you're going to extend and extend and extend but not in the United States. No I mean that's that's not going to happen But I do think that companies Are recognizing a need the workforce of both men and women men are now getting paternity leave. That's great we need that help in the household hold both the men and the women contributing. So here's the other interesting thing. I read an article not long ago in Journal about how quote unquote manner being left behind in the education system. And I don't know what the exact numbers are Lisa. But now if we're not at the point where reaching a point where sixty percent of the graduates Switzer female and the number of percentage basis women graduating in the number managed shrinking and the article that I read incidentally was about how high hi potential women have less and less choices as for mates that was the but I thought about it from a recruiting and company building perspective which is like a Hey and I'm gonNA use this word on purpose guys pay attention here. We're living in a world where if we're not there now we're going to be there soon. Where sixty percent of the graduates advocates are female and that number is gonNA probably continue to trend upward and so if we don't sort of make this a legendary environment for gals and do what we can to help them to use your phrase have at all we're not gonNA be a higher? Yeah and having it all is a different definition for different people me. I know what it was for me and what I wanted in my career and what I wanted at home and I think that women and men have the choice to describe what that looks like that that being said women who are career minded you know it. The numbers aren't really changing in the way that we want them to change for females to be represented on boards for females emails to be represented in the top companies in the world for females to be represented in the C. E. O.. Ranks right and so how do we change that. And there's so much effort going into it but at the end of the day I really believe that the only people who can change it is not a big program. It's not a big quota. It's you and it's me and it's our colleagues and it's the people that we know and it's a network of fact of each of us taking a new and different action every week every quarter whatever. It is to make a different decision than the path of least resistance to keep a wreck open longer because we need diverse candidates to specifically recruit females to boards. Who Guess What No? Don't ask the question. Do they have public company. Board experience on board. The answer is no. There's like a few hundred maybe women who do but they can't represent all the boards in the world so Kogo Brown says talk or see my ass if you said a definition shouldn't like and and you know when we give Men and women but in particular females have been underrepresented on boards as many many many qualified. Well if I women to be on boards they need that first shot. I gotta I shot and now I'm I get to answer the question. Yes I have experienced and I'm on now multiple multiple public boards and producers companies. And I can give somebody a shot to and I have and my colleague can give somebody a shot and then you start adding that up and you go. We can make a difference every single day. So that motivates me gets me excited because you know it's kind of the same dynamic that excited me in being the manager at work is. How do we get the team to really be great performing team? We can make a difference by actually making different decisions to get females on boards or to get minorities represented And it might not just be boards. It's right in in the C.. Suite on the management team. So that's how I feel like. Let's take those micro actions every day and actually make a difference in. Somebody's life somebody with a name. Somebody we know somebody we can do something indifferent for and so you sort of become role bottle and so how does it I mean. Did you know your role model. How does it feel you mean being on a board or yeah? Well I mean your role model in terms of having a legendary executive career period full stop and then of course your Gal and now you're at that stage your career per kind of where we started where you're the been there done. That got the black belt in that and then some gala all right. Well thank you for that. I don't I mean I think I don't think of myself as a role model but I do think of myself as someone who can can offer support and Insight to people who might not have the same experience as me just like others who have different different experiences than me can offer me support insight and I think that's really really important and it's also really fun because I you know you can think of times in your career where Oh my oh my gosh. I wish I had that person offering me. That support didn't side are wouldn't have made that humongous mistake. But guess what because I made that humongous mistake I can now give you a story story or help or insight to have you take a path that maybe isn't the one you were originally considering but now have some additional data to make that. Sometimes you just have to jam your finger into lights kitten find out for yourself. That's what happens after thirty years and it is helpful uh you know to provide that to people in. It's also great to have the opportunity to do that now. I'm curious how does being a two-time CEO CEO change the way you now think about CMO's that's such a great question and it. It really changed really. Yeah it's really changed for me. Well first of all I did I I you know when I my first. CEO Job I was promoted from CMO. And I was so foolish a dry yeah and I said oh well. I'm not kind of replaced myself because I know how to do that job. They'll just keep. I'll just do the job and kind of do the. CMO Job on the side. Just shoot me in the head. That was just dumb and it should have been called out as dumb by myself and others around me but I just felt like I got this thing not because I thought it was a superhuman but more because I had set that strategy adage in place and I couldn't let it go it was a weakness. It wasn't a strength and then when I did let it go you know it was a little bit late but I did let it go. Oh and I figured out how to and I don't think this is specific to Cmo. Chris.

CEO United States Switzer Lisa Kogo Brown Chris executive
"christopher lochhead" Discussed on Christopher Lochhead Follow Your Differentâ„¢

Christopher Lochhead Follow Your Differentâ„¢

02:51 min | 2 years ago

"christopher lochhead" Discussed on Christopher Lochhead Follow Your Differentâ„¢

"D._m._v. m._v._p.. Records that are out there. It's that is such a small thing that they need. It's like no they care about their voting. They care about our voting records. They care about a lot of other other things but a picture of who you are no because they're looking at numbers yeah okay. I want to see people in this district that are going to vote this way way and what's their facebook ide- how can we how can we manipulate them. What what you look like who gives a shit? Nobody cares it. They're not training their their facial recognition A._i.. Because you're going to go break into the Kremlin and you know said a dirty bomb no they don't care about that they care about your behavior savior and your your demographics and how they can influence you. Having a picture of your face means alcohol. Okay well there you go and the counterpoint to Morgan has been delivered <hes> now I also wanted to ask you about this sort of an a similar von Genre here <hes> The Wall Street Journal talking about deep fakes fakes trigger a race to fight manipulated photos and videos and particularly were heading into the election here. They're they're saying startups. In government agencies are researching ways to combat doctored images ahead of the two thousand twenty election and of course the scary thing and actually Morgan touched on this a little bit is is particularly with videos. Although I guess it could be as inflammatory with a photo but you know imagine a doctored video the U._S.. President saying something <hes> <hes> naked 'cause horrible actions I mean how do you feel about sort of fake video and fake photo taking over the Internet this next election are we are we too to worry the sky's falling little chicken literally but there is the I mean there are valid points to it for not. Just you know saying okay. Here's Barack saying this or something like that. He made a very good point about you know a general sending orders to accrue saying stand down and things like that but that's generally we know how generals talk to their people so getting you did. I have to get into a system to do that and then get video of him that is close to real time. Bake it in real time and it. It's an implausible scenario. I think that he was he was stating. I think it's very implausible possible scenario and I think that there are ways. I came up with six different ways last night to you know talk about live video to stop deep fake from a live video jio very simple stuff but it's about you know recorded videos so I this is I can get into really technical stuff about this. I don't see this as a huge issue right now. He pushes glared of success of the you know <hes> Russian hacking and not fake news and all that sort of stuff..

Barack Morgan The Wall Street Journal President
"christopher lochhead" Discussed on Christopher Lochhead Follow Your Differentâ„¢

Christopher Lochhead Follow Your Differentâ„¢

01:52 min | 2 years ago

"christopher lochhead" Discussed on Christopher Lochhead Follow Your Differentâ„¢

"Okay so <hes> dialogues versus interviews <hes> this episode was inspired by I a guy who wrote to me on linked in with some helpful advice on what he thought we should do with this <hes> odd cast and second by famous actor. Tom Hanks and both gentlemen in different ways underscored the difference between a typical dialogue or conversation type of <hes> <hes> podcast or radio show or whatever and a typical interview and it really just struck me <hes> how much is going on behind the scenes and how condition we all are to want interviews <hes> so first let's talk about Tom. Hanks <hes> he's one of the most successful well <hes> actors of all time of course <hes> he he's also one of the cleanest most professional and family friend Lee actors of all time and I assume that's one of the key reasons he's successful is the combination of those things he's massively massively bankable. He's done a whole bunch of Disney movies and I assume that's a big part of why they hire him and get this his films of grossed over five billion dollars and if you're Disney Tom Hanks is something else that's really important safe safe and I think that's also big part of what gets him hired. He's not likely to go out and get drunk in urinate and a hotel lobby on a press tour or say something that might cause some kind of controversy for Disney. <hes> you know hiring airing. Tom Hanks is not hiring motley crue or Ozzy Osbourne or Charlie Sheen or any of that so he's bankable and he safe and he's professional and I assume that's a big part of his success okay so recently he was on Jimmy Kimmel and he was promoting the new Disney Toy story movie and there's a link to <hes> his visit with Jimmy in the show notes at Lockhead Dot.

Tom Hanks Disney Jimmy Kimmel Charlie Sheen Ozzy Osbourne Lockhead Dot crue Lee Disney. five billion dollars