18 Burst results for "Christopher Penn"

"christopher penn" Discussed on Marketing Over Coffee

Marketing Over Coffee

03:03 min | 6 months ago

"christopher penn" Discussed on Marketing Over Coffee

"This is marketing over coffee with Christopher Penn and John..

"christopher penn" Discussed on Marketing Over Coffee

Marketing Over Coffee

02:12 min | 6 months ago

"christopher penn" Discussed on Marketing Over Coffee

"Christopher Penn and John. Good Morning Walk into marketing over coffee on John Wall today. We Jason Keith. Back with us. He's been a guest on the show many times a good friend of the show and he has his events social fresh social fresh as the gold standard for in person events. And so we're going to talk today about how he's having to transition to a virtual because of everything going on but yeah they have all the speakers talking about social and whether you're somebody who has social as part of your job and it's you're kind of once a year event to get brought up to speed or for exempts that need to know what's going on in the space and need one place they can go to to get it all in one shot and get the very best stuff social fresh it. Jason. Thanks for joining us again. John Great Virtually be with you. I know this is the new standard of everything. It's all virtual now talk to us before kind of just everything went crazy. Did you already have social? Fresh WAS COMING UP IN JUNE. Was already on the calendar. I mean we were on the calendar for November still are. It's kind of a wait and see like everyone else and events business and you know who knows if we'll be able to have that event or not but typically our revenue season starts march and our last tickets sold for that event. At the end of the year I think was February. Twenty eighth or something like that and all the revenue completely disappeared after that. So we you know. We knew pretty quickly. We needed to transition the business whether we were GONNA be able to have the event at the end of the year or not. And that's where we are right now. I mean we quickly transition. It's some online office hours now. We're doing this virtual conference social fresh EX SUSPECTS DOT com. If you WANNA check it out and it's been an education to say the least but it's you know we're learning quite a bit. Yeah Yeah we'll start from the top platform. What are you actually going to use to? Have everybody come in. And what's what's the Corbett. Yeah so so when we started doing office hours right away first week of March because we had so many businesses that had questions that had challenges needed to adapt you know they were closing or no customers all kinds of challenges right and for that we just did a weekly Zoom and we're GONNA pick that back up after the conference and it's been really great to just dig deep into people's businesses and help with their creative content can do live audits.

John Jason Keith John Wall Christopher Penn
"christopher penn" Discussed on Marketing Over Coffee

Marketing Over Coffee

11:02 min | 7 months ago

"christopher penn" Discussed on Marketing Over Coffee

"Community of one hundred people and talk for a day or two about what you've watched and teach each other do projects so he's really crushed it it was. I should probably check in with him at some point and just see I would imagine. He's killing it over the past couple of weeks and it's just amazing to see the difference between how he does what he does and he already has rolling versus Higher Ed in public education which are scrambling to get all this stuff working. You know my kids. I've talked to with their teachers. Piano teacher their elementary schoolteachers. Zoomed to work right or Google hangouts and yet like even just a random thing Google hangouts. I'll have to plug in their in. Google hangouts you can't get a grid with your own face in it and you can't see multiple past six or nine people but there is a free plug in plug it in and boom. It's there it's as good as zoom. You've got everybody in there and you can see what's going on. What's your take on virtual events if you've been signing up for the virtual stuff in your free time again. What free time I know I've had a at Novi. Ten in fact I would say if anything media. Consumption has dropped precipitously in the last six weeks. I haven't listened to a podcast than the ones that I produce. I watch youtube. But that's about it. I I find. I've been reading a lot more like in the evenings and stuff you know once. I clear of clients stuff. I'm spending more time reading actual books things than anything else. So it's it's an interesting change in media habits at least for me personally. Disclosure and of one can draw any inferences from that at all but I definitely have changed what I consume and how it consumes stuff. Yeah and I've seen this week a bunch of articles going around about cognitive overload or the the mental burden of being zoom all day long and a couple of things of having to you know seeing yourself in a conversation which is weird a having both your personal and your work stuff all in that same window all the time. Yeah I mean part of me is like yeah adapter die. You'd better get with it but I do. I do realize that is a different way of doing things in it. Takes some time to get into it and obviously like zoom just completely killing it. I seen some stuff along. The neighborhood of they were around fifty million users. I don't know whether it's per week or monthly subscription whatever and that number going to like three hundred over the past month anything else you see as far as you know changes in virtual meetings and tools people using to do this stuff. It more is people trust having to figure out how technology works. It's interesting you know. Some of the companies like our company is a virtual company has been since day one so it's nothing new. A lot of other folks are figuring out. Oh yeah this remote thing after. Learn how to use technology ubiquitous a zoom slash conference called. Bingo card has been updated camera. Work you know. Children are animals. Running the background. is has been entertaining to see what I think is really interesting is how many companies will say. Hey you know we could save an awful lot of money by having more of our employees go virtual because clearly people can still get work done and I would not want to be you know in commercial real estate or logistics or any of the things attached to commercial real estate in the next year to. It's not going to be pretty. I totally agree with you on that. I think people You know there's going to be to defining line they'll be the companies like. Oh my God. Thank God we're back in the office. We can finally watch what all these people are doing. The terrible factories but yeah other places where people are able to work and so this is interesting. This place right into something that I've lived through was that I've been at companies where they've tried to make the transition to work from home and so they use a small group of people the pilot and what happens is it becomes cultural poison because the people that don't get to work from home hold a grudge and are angry that others have that benefit and so it creates a cultural problem. So this where you have a boot where everybody goes home and does it is a different deal and now everybody can come back to the office the first day and be like. Hey you know I actually got a whole lot more done on Fridays than I normally do. And everybody will be on the same page so yeah. I think there could be massive change with that. And Yeah Yeah because it's the venom if you're the one or two people working from home and everybody else's at the office it was brutal I it. It didn't survive. Team did not survive. But that's something once this is all over and where some place in your town where we can get drinks. I'll tell you that whole story but we're not going to put that on the on the board. This episode is also brought to you by Clavier. The growth marketing platform most recommended by other business leaders in uncertain times like these supporting your community and growing relationships with their customers is a strategy that will be appreciated remembered and shared in good times and bad opening empathetic communication with your customers is key email is always will be one of the best channels for delivering these communications email marketing is one of clave core offerings and when you leverage personalization driven by three hundred sixty degree view of the customer those e mails will feel even more relevant fostering stronger relationships Flavio truly understand how challenging it is for each and every entrepreneur to get their business off the ground. Let alone navigate such trying times if you're feeling overwhelmed with growing your business especially in this climate. You're not alone. Clavijo is here to help brands build relationships across any distance. Great meaningful memorable email marketing moments. That lasts a Lifetime. Visit Clavier DOT com slash coffee to start a free trial. That's K. L. A. V. I. Y. O. Dot Com slash coffee again Klay Vio dot com slash coffee and we thank them for their support. The show speaking of interesting adaptations One of the band's I follow evanescence made a A new music video a new song entirely remotely shot all video on their iphones as clearly had someone very talented postproduction go through cleanup video through after-effects to make it look more cinematic. Nha But really. It came out really well. It's I it sounds as Polish as you would expect a a a major label band to be but it was so neat to see like okay. We want to do this thing. We are constrained by these limits. How can we express our creativity and do this thing and did it? And I've been monkeying around with after effects an awful lot last few weeks and watching the video going. Oh I know I know which button they used for that man which they used to get that kind of look but it's just very inspirational for people to say like. Yeah if you're if you're trying to do something new in the digital environment it's not going to be exactly what you could do previously. But they are still far fewer constraints than you think on what you can create for content and stuff. You just have to get creative and know what the tools you can. Do you have an iphone. That's reasonably modern meaning like iphone eight or Samsung L. A. Basically any phone made after twenty. Seventeen you have the ability to do twelve or fifteen megapixel video and with the right video editing tools you can make solid looking stuff so our deficit for anybody. Who's like okay? How are we gonNA make some content for this quarter thing? Look at the tools that you've got see what's out there. Now get the software get skilled up a little bit and and give it a shot. Yeah no it is amazing with that how I had to laugh at the idea of the evanescence. The whole band kind of doing their rock music video thing in their houses. That must have just been crazy for them to you. Don't think about that. Like how insane. It is to actually watch a music video being shot L. The ridiculous things that people do that would look so insane out of context and then yeah as far as the production stuff. I saw great post over facebook Keenan Thompson from Saturday night live. They showed an overhead shot. He was faking a cooking. Show or something you know he's looking up and you can see the pot and the thing but then in the next shot you see is just somebody took the iphone eight duct taped it to the ceiling and but it was perfect. It looked fantastic. You know you can with three iphones. You could do a full on shot. That would look great on live. Tv and especially now people are going to be more forgiving of production. But and yeah I guess a shout out to all of our friends out here who are using video editing software because they're the true heroes who make the salt look awesome no matter what and if you've never done that you don't realize how much work all that is to to make that happen. The rule was used to tell people at like Conferences was for every minute of recorded audio. You'RE GONNA spend four minutes editing for every minute of video you're GonNa Spend fifteen minutes editing. Yeah it's Justin so yeah I should throw them out too. Because I'm looking at a side editing console. They have a couple of these side devices where you can have an adjustment wheel so you can zoom in and out and jump and I guess it's video it's fantastic for color correction. I WANNA get Brian P from bad SEATAC. He's just does fantastic stuff gaming and keyboards and mice and I love his videos when they come out and he's just doing some amazing stuff as far as you know. The video criminal uses in the editing suite. That he's got so we'll talk to him more about that. I also wanted to throw out there. Anybody that did anything with virtual up fronts. If you've seen anything cooler interesting it's just you know. Usually we talked about that sort. Have that go. Virtual has been a sea change. But we're not involved with any of that stuff so if you've got anything on there how about for you. Obviously there's no travel you know in the next couple of weeks but what's on the radars other stuff and virtual events we got lots of virtual events so IBM think Doing session they're just did content marketing conference about a week ago. Going to be doing stuff with marketing conference in a couple of months so this will be a lot of virtual stuff. It's more course focused than you know an class focus than it is. Stand up and deliver a keynote but even still they've been some inquiries on that front as well so hopefully we'll We'll see that. Become the new normal but definitely want to see if you've seen something really meet in terms of a of a virtual summit style format that really worked for you. Let us know because there's a lot of the usual okay. Here's three live keynotes. And then I'll hold a recorded you know talking heads and things. I like the Agora Paul Summit which is more like a season. A netflix where they take the the thirty speakers whatever. Just drop the whole thing like a season and Netflix. And you can bench as little as much as you want. But if you've seen something really cool to in terms of virtual vents let us know because I want to hear and see what what's new that people are doing. That's different. That sounds great. Yeah it hit us up on social media. We'd love to hear from me in here. What's going on what you're doing as things change up? You can also sign up for the marketing over coffee newsletter by DOT DIGITAL. We get all the links everything you need to go without having to take notes as you listen but yeah we appreciate you taking the time still to listen even though businesses either way up or way down for you thanks for taking the time to hang out with us and that'll do it for this week so until next week. Enjoy the coffee. Enjoy the coffee. You've been listening to marketing over coffee. Christopher Penn blocks at Christopher s don't read more from John j o j W fifty one fifty dot com the marketing Yo. Coffee theme song is called Mellow G by Funk masters and you can find it at music ally for Mevia..

Google netflix Novi youtube DOT DIGITAL Keenan Thompson Christopher Penn Flavio IBM Samsung Agora Paul Summit Clavijo Mevia Klay Vio
"christopher penn" Discussed on Marketing Over Coffee

Marketing Over Coffee

10:01 min | 8 months ago

"christopher penn" Discussed on Marketing Over Coffee

"So again. Thanks to linked in. We appreciate their support of the show. All right well so one thing. It's funny either. We have been virtual employees ever since trust. Insights uneven have worked virtually for years. And it's amazing. See kind of everybody else coming on board now. Zoom just getting crushed and with inbound traffic. And I'm doing a good job. They seem to be holding it together. Well it's just funny to see that network effect go zoom. You descended from Webex. I mean it's just amazing. How webex has been around for decades before but of course. I've anybody like me. Who's paid a fifteen thousand dollar late fee to Webex is more than happy to jump to zoom? And in fact that was Eric von worked at Webex and decide to take his cool new ideas and start zoom. So congratulations for him for just nail and they just went public last year at some point so they're just completely killing and it is funny. Some chatter about people sneaking into meetings on meeting Password. Who's going to sneak into my password? No one needs that you know the the last week I was telling people. I don't use the pass rates. You never need the password. Use The password now. Usually make sure you're keeping weird strangers out of using meetings but how about other tools and stuff. What do you suggest to somebody? Who's you know? Just jumping into this work from home and is trying to adjust. The number. One thing is having a decent headset you know. We have the the modifications V. Moda boom mics having a decent having hardware mute switch is is is lifesaving. Kids run dog runs in whatever? It's nice to see that people are realizing that you have to be very forgiving. Another work from home environment. You know we're all BBC Mandel with the kids in the background scenery. But the other thing that is that people forget is do whatever you can get your camera at or just slightly above eye level. I can't tell you the number of calls I've been on where I'm you know. I feel like a plastic surgeon looking up everybody's noses the entire time because their cameras that are on your laptop or either at the top of the frame or for some. Pc's it's actually the bottom of the of the Monitor. So you're Louis string straight up. Somebody's knows I don't know why they put the camera there but having that in that having a good headset that gives you decent quality audio. The the two things at least for video meetings people seem to have the hardest time with the other thing is it's all the basics like how a dedicated place to work actually get dressed for work in the morning like I know a lot of people are doing the whole. You Know Pajamas all day which is fine at least get dressed in the waist up and treat it just like working at the office you know if you if you work at the office and you have a set schedule stick to that schedule you will find that your prog me more productive because you won't be sitting in quite as many meetings or if you do a great thing about videoconferencing as a second monitor has the work that you're actually doing this. But without that commute that commute time really does change things and in fact in one of the slack. Oops that were part of There's been a lot of discussion about podcasting being down. Because the commute is gone and people can't go to the gym because gyms are closed and stuff so that time has to go to somewhere else. Yeah I was watching the stats closely. And of course. An exception children's PODCASTS. Exploding through the roof as that goes and yeah. It's it's amazing. How everything has shifted on the Monitor thing? Yeah you're totally correct there. The easy way out is logic cameras. Everybody's got the LOGITECH. Hd Camera and of course if you go to Amazon now it'll probably be three weeks before you can get one so the easier way out is a monitor stand if you use one and then if you have nothing else left. The three reams of paper stolen from the supply. Cabinet is perfectly acceptable and has a time honored tradition of being the Monitor. Stand of choice for many so. You can go ahead and do that yet. Logitech must be also crushing. It's funny grocery stocks. Logitech anybody that manufacturers toilet paper bad news for everyone but yellow every biotech ever other things that people should look at is in terms of lighting aimed. Have a light that is above eye level preferably in front of you at a relic roughly a forty five degree angle. That gives you the the general best lighting for for any kind of broadcasts. You WanNa Front Light. You know a lot of web. Kansas have like a little light built in like a little ring light but they have a secondary light source above you for a lot of people who are very self conscious about how they look. That's GonNa give you the best General Lady. A directly overhead light which casts shadows or directly. Alight extreme your face which makes you look very flat having that forty five degrees light simulates kind of like you know mid morning sunrise kind of lighting. So you'll get you'll get to look as good as you're gonNA get on a tiny little five megapixel camera. Yeah and you tell you hit it in that. You're guaranteed to look your absolute worst if you have a single point of light and it's not at least shooting somewhere towards your face you're going to let you can never have too much light and yeah you know. Three lights from all different angles is going to be your best shot at not looking like Zombie or enough light to kill Your Double Chin. That's always shooting for that. One is staying at home has been an endless stream of baked goods here. Somebody coined it the cove in nineteen ninety nine hundred pounds. You're going to pick up. That is sheriff. I log your points for that. That's definitely that is for sure that at least the balances the dog needing to be walked twelve times a day. At least there's a little bit more exercise and getting out in about exactly making time for yourself. If you're used to the commute and the walking around the office and going out to lunch you do have to make some time to move around because being virtual worker. There's more than one day where I've looked around await it's seven at night haven't moved since this morning. You gotTA fight against blood clots in. Make sure that you get some motion to stay limber and and not just fall into some kind of trouble state of mind which yeah haircuts as a whole nother. Unfortunately I was like eight weeks behind on my haircut before this all went down so I have not yet ordered a flow but I think Tom Webster was going to order some kind of device. He's willing to livestream it so we'll just go with the same haircut had forever. Just use the the clippers clippers here golden if you look for in terms of fitness stuff though so the best fitness workouts for home actually go. Look what truck drivers Fitness routine is. You'll find something routines. People have made four truckdrivers specifically because again they spend a whole lot of time on the road sitting down most of the time and they can't take fitness equipment with them. They have to make do with you. Wherever you find either your own body weight or like you know you know the occasion share and hotel room. There are a ton of really good workouts that our body weight only no expenses. Nothing super expensive even just a simple one hundred push. Ups Challenge is easy. One that you can get started with. It requires no equipment at all except a piece of floor. That sounds good. I did have a couple of articles to throw one on direct to consumer brands and it was just funny that there was a quote. They're saying that customer acquisition cost is the new rent. The money you have to spend two to stay in the business since when did getting customers become like this. Yoke that you know since when do companies have a right to customers like? Yeah you have to do some work. You have to spend some money. This is what businesses but nonetheless he had. It'd be very interesting to see how these things shake a couple of the direct to consumer brands that I've heard from shutting down or not having the stock to deliver on what they had also an article about the public finally catching onto fake reviews at least to some degree. It looks like about forty percent of the public now has kinda caught on that. Fifty thousand five star reviews and one-star reviews as something to be suspicious. When you look at so you'll dig into that. And then he had on the event front everything has been moved off huge transition to virtual events. Have you seen stuff move more to virtual or is every still like talking about going to q three q four so a lot of physical events of move to because suppliers and things said? We're not going to refund your money. But we'll move forward so That's happening but in the public speaking groups part of allow the folks like what's the search term data looked like and it's all about online workshops in virtual summits those are the two big keywords right now. So if you're going to be doing any kind of event like that be sure to call one of those two things if you want to attract the search for it and if you're in the public speaking around probably make sure you've optimized to your own website for those things as well if you are in the analytics for market is slack group that we run will publish that chart there so that you can take a look at it and makes them you submit their. Yeah that sounds good. This great time to jump onto the analytics for marketers group. We've always got questions through there. You can get stuff answered real time. It's very cool and yeah. I think we'll just wrap it up at that. Everybody's got enough going on here. If you're lucky enough to actually be able to dig into your marketing podcasts. Now good for you. We're glad you chose to spend some time with us. Of course the good news is we've been recording like crazy. I've got a bunch of stuff and the canned coming up over the next couple of weeks. But that'll do it for this week so until next week. Enjoy the coffee. Enjoy the coffee. You've been listening to marketing over coffee. Christopher Penn looks at Christopher SPN DOT COM removed from John J J W fifty one fifty dot com. The marketing over coffee theme song is called Mellow G by funk masters and you can find it at musicality for Matviyenko follow. The link.

Webex LOGITECH clippers Christopher Penn BBC Mandel Eric Kansas Pc Cabinet Tom Webster Amazon John J J W
"christopher penn" Discussed on Marketing Over Coffee

Marketing Over Coffee

07:15 min | 9 months ago

"christopher penn" Discussed on Marketing Over Coffee

"This is marketing over coffee with Christopher Penn and John Wall.

Gini Dietrich talks PESO and Spin Sucks

Marketing Over Coffee

06:05 min | 10 months ago

Gini Dietrich talks PESO and Spin Sucks

"Good Morning Welcome to marketing over coffee. I'm John Wall Today. We're GONNA be talking about PR marketing measuring everything. The peso model and the person behind peso is ginny dietrich. She's the founder and CEO of Spin Sucks and hosted. The sprint sucks podcast. She's run grown an agency over the past fourteen years and also co author of marketing in the Round Ginny. Dietrich thanks for joining us today. I wish people could see you because your hands are like I do. Oh that's a whole new thing to we're doing squad. Cast is a new tool that I've tried and we were on caster forever and then caster is like good most of the time. The thing squad cat has been a little bit better like the sounds a little bit better. But it's also been wonky. I'd had one or two fail so the backup recorder the bet. Yes we live and die by the backup and people are like to teach the batteries on the yes. We need to change the batteries. Let's start though for people who don't know you. I. It's funny too. I was thinking I was like. Why hasn't she been on so much earlier? Funny you're like. Would you like to be gassed? And it was like cheese John. I thought you'd never ask. I mean it's only been like fifteen years Bamut it's been for at least came up with the reason. I figured out what the deal was. So much of what you do is groundbreaking and cutting edge stuff in measurement and stats and we have a guy who's I will tell the story really quickly. I was on a conference call yesterday with web in. Its but they told me that they are data scientists like Oh really. We'll tell me more. I started to ask questions so then I said we'll do you know Christopher Penn and they're like no no who that is. I'll just you that we're done. We're out here. No data scientists. Y'All know Christopher pen was going with that we gotta get back on measurement arm. Okay so tell us about what you do for sprint. Sucks though you have a picture. What's your what's your your pitch. Oh okay so it's been sucks. You know it started as a blog in two thousand six in. It was a complete and utter disaster. And Truth be told. I have zero idea why we kept going because for the first three years it was a whole but I think there wasn't anything to compare it to an so we just kept going and it literally took three years before we started to go. Well I get how this digital marketing thing works in how blogging fits into it and so from there. It became a book. I did a ton of speaking in marketing. The book traveling the world and Blah Blah Blah Blah. And then. I had a small one and decided I needed to stay home at not needed to wanted to. So we looked at how we could take the things that we teach at a theoretical level on spin sucks and dignity into a practical level and do that professional development so today we had this been six academy which does online courses coaching. And so you you've been able to transition from agency running this for everybody to giving people the you know the teaching a man how to fish kind of thing. Yeah A. N. we've really gone from the agency. Side Does B. Two B. Manufacturing communication since we've gone from that and we still do that but more into teaching communicators that just the theory that the practice. Okay and then the cornerstone of this. Well I say it's the cornerstone but you could tell me otherwise there but peso the whole idea behind being the measure. What's going on and kind of your pr? And you're all the way across all your digital marketing tells more about that based on model is this is sort of like the blog like it just came out of something and became something that. I didn't anticipate it was the process that we used internally at the agency and we were using paid earned. Sheridan owned media. But we were calling it that we were certainly doing content in social end some search engine marketing and of course media relations reputation in thought leadership and all that kind of stuff and we had a process but we named it and so when. I wrote the book. The publisher said to me He. Can you put a name to this and create a diagram so we sat in a conference room when we just started putting things up on the whiteboard to see what we could come up with and we went back and forth because we we believe that you should start with content with owned media and go to earned or shared and then paid and so you know but that acronym work all ESPN OS EP? It just didn't work and finally were like wait a works so one of the arguments get from communicators as we never start with paid media and I agree. We don't so you don't have to start paid media because of the acronym is in that order but what that's what we did so I named the peso model at that time the ACO model existed. You know people were talking about insured on but they hadn't added that the pay pieces especially in our industry and then I had a designer design a graphic and it just went. I mean took off if I had realized that it was going to do that. I would've put some more strategic into it but I didn't I mean it was literally because my publisher said. Can you put a name to this? End Critic right right and bundled up. That's the thing that everybody misses. I mean is that it's so easy to create these models and and do all this analysis but if you can't bundle it up into something easy to remember you know it's your. It's it's only going to be adopted by the people that exercise and eat right. They're the only ones that have the discipline to like. Dig It all this whereas you can throw peso at anybody and they now. Suddenly you've unlocked their world for them. Yeah and the end. They use it as a planning tool. They use it as a measurement tool they use it. You know it presentations. They use it with clients to say. Hey listen we can use this model to demonstrate results and it's it has changed the world for PR industry for Short

Spin Sucks Ginny Dietrich Publisher Founder And Ceo John Wall Christopher Penn Christopher Pen Bamut Sheridan Espn A. N.
"christopher penn" Discussed on Marketing Over Coffee

Marketing Over Coffee

07:06 min | 11 months ago

"christopher penn" Discussed on Marketing Over Coffee

"You've chosen for your life chat agents and a name so the person would instantly see that this is not a page responding this specific person responding. You wouldn't even need to say. Hey this is John. I'm taking over this conversation. You'd mentioned that it will be obvious from the interface on SMS. It's less obviously. You would say something like. Hey this is John. This is not an automation here to help you answer any questions might ask and then you can continue that conversation so that a person and at one person sees there is another person on the other line. They tend to be more engaged. Because the understand that now they can actually It's not as structured group station. They can go anywhere they liked which is always race. Okay so how about when you come into client. What are the what they're building there? I bought where do you usually suggest they start. Is there any kind of common. Roll out that you see where it's leads and then customer service and something else or how does it normally work for someone getting on board. Yeah that's a great question as I said we have hundreds like over eight hundred thousand naked facebook pages and like if you look at our distribution of the industry's that's US many shots. It's hundreds of different verticals. All of them have different types of metrics. They WANNA drive Someone to if you're for example you will want to drive more sales through things like BATS AUTOMATION TRY TO COME IN DACIANS Welcome serious and other Browse Abandonments Sarah. If you're selling information products in your son digital goddess us a lot of people will want to nurture sequences to get people familiar with the brand with the expertise of the person in what I would say if you want to. You have a an old role blueprint of what usually happens. Is Nancy as a business. Usually want to drive more revenue with your marketing activities. So what you do is follow a Talk T. O.. C. C. Framework. which is you need to find traffic easy to place offer in front of the traffic? You need to. That offer converts people into into a conversation and that conversation choose a conversion so traffic Conversation conversion how I would think I think if I was building a campaign for business I would ask myself. Okay where is my draft. I do have existing Jacksonville. I can in the birds to conversation through offer an existing traffic. Is your website or off. Line somewhere you already have eyeballs Laced not in. There is a place like that. I would consider student placing an offer. They're coming up with belling offered People into conversation and then I was optimizing number station to achieve the conversion that I'm trying to drive so the outcome for some businesses will be a a phone call for some businesses will be an actual sale for some people be registration. They love it. And that's the generic way to to think about this If you don't have existing traffic I would think about ads. Facebook ads were perfectly with facebook. Messenger so how can I buy. Traffic in by attention of people who are actually had a high potential of converting into customers was trying to serve and drive that adds to the conversation optimize rotation recision to actually get the out looking for so this would be the overall framework but as we would have to get specific for how does the ECOMMERCE implements chat a how does a local business restaurant or a spa or gym implements. Checkmark me I can and tell you that there are generally three big big oral industries that are very successful with Jack Marketing. If done properly the commerce Welcome businesses in professional services. And if you need help with that we have a free community on facebook. We have over eighty thousand people in that community. It's has times of really really valuable contents. I guess there's people who have been doing this for since it got started so we have people who have been now what made us for over three years. Who Know How to add this to different industries and you can talk to them and you can ask questions right inside the community or hire them? were a wants to get you up to speed. And how about for internationalization. Do you have support for multiple languages or what happens on that affront. The interface is in English but What you sand through like facebook messenger or email is where are you on top of internationalization? Too We do want to mention integration is just a huge part of this on all fronts. Because he has was shop. Affi- Google Google sheets male champ hub spot convert kids appier. It seems like that's just kind of table stakes for this stuff too right. I mean it seems to me that that would be the where the most advantages. Because you're able to kind of trigger these things or have them have many shat trigger and other systems. Is there anything else people need to know about that. As far as integrations and other how to add workflow yeah a so the integrations are really really important points. You start to get into more events stuff so she acts like an external thrown database Had like helping you get information in and out from end the integrations with imail working platforms. Allow you to to basically have a really nice connection between a major which ah is great for Phasing Messenger. SMS End your email service provider. That's great if people want more Info than what you guys do. What's the best way to get in touch? I'm bailing on facebook. You can also find me on instagram. Mike Dot D. Y. A. N.. We'll have that in the show and also you can check that out there and we'll also be in the marketing over coffee newsletter powered by DOT digital so. If you're not signed up for that make sure you get over there Mike. Thanks for joining us today around me all right. That'll do it for this week so until next week. Enjoy the coffee. You've been listening to marketing over coffee. Christopher Penn locks at Christopher Christopher SPN DOT com read more from John. Jay Ward at J W fifty one fifty dot com the marketing over coffee theme. So is called mellowed by Fuck Nastase and you can find music alley for Matviyenko..

facebook John Mike Dot D. DOT digital Christopher Penn US Google Jack Marketing belling Fuck Nastase Nancy Jay Ward Jacksonville professional services Christopher Christopher Matviyenko
"christopher penn" Discussed on Marketing Over Coffee

Marketing Over Coffee

11:15 min | 1 year ago

"christopher penn" Discussed on Marketing Over Coffee

"Used to you're putting in partner or whatever in the attacks that goes with it but the way the FTC is approaching missing piece of valuable content is that piece of content. The photo and that's what has to go. Yeah that's makes a lot of sense because for so long you've just had people over on their our website. Have this one page filled with all kinds of disclaimers but then yeah. They're not doing anything social posts so I can see how that is good that they're moving their only about fifteen years behind the time with that right on top of things. The family thing is interesting to me too. I wonder the first thing that comes to mind. This Kardashians all siblings some of these huge gigantic organizations. That seems to be the easy target. Are there any other angles on that. That they're trying to close. If you given any thought to that I mean there there are starting to venture into politics because there are certainly are Plenty of politicians who are using their office to obtain influence. But we'll stay away from that but the the the brochure is up on the FTC website. the other thing they want to they make a point of saying. Is that things like tags. Eggs likes pins et. CETERA are also endorsement. So if you're retweeting somebody or liking there brand stuff. They consider that an endorsement. Oh that's interesting. Yeah so if you're liking a brand that you're on the hook for that then if you're getting paid or you're trying to sell Yup yeah as long as you're getting something from it now they they do say if you have no relationship with the brand and you're just tell people you don't have to disclose that is really because there isn't one. It's only if you're getting something of value value from the brand that you have to disclose to like for example any of the SEO tools we talk about if we if we have a free account them that we have to disclose anything that we've gotten a free account account from and the and they're very big on making sure that you use sensible tax so they will say AD- advertisement sponsored partner are acceptable hashtags. Abbreviations are not acceptable. Generally and ambassador is also not acceptable. All right yes and talking about full disclosure. We could not bring you marketing over coffee without the support of our friends at many chat. We all hate waiting for customer service help so give your customers. The best experience connect with customers faster than the traditional ways via mobile messaging whether it's facebook messenger or SMS. Did you know that one. One point three billion people use facebook messenger every day. So why would you not want to get in front of that audience and uses a channel to get in touch with your customers to help them. Faster Sell L. Easier and just make things better all around. Many Chad has built for sales and marketing on these messaging platforms. You can sell products. Book Appointments. Nurture leads capture contact Info Info and build relationships all through messenger and SMS. All you have to do is build. Your many chat makes it easy and many chat integrates with the tools. You're already using shop affi- Google sheets mail chimp hub spot convert kit or Zappia. You can get up and running within your own infrastructure. It's simple to get started. You can visit many chat dot com and get started with chat for free again. That's many chat dot com. Be sure to check it out and we thank them for their support of the show. Okay I got a link to an article call dedicated versus shared. Ip's just interesting stuff in their thing. That I had never thought of. I was always of the school of thought that if you have a shared. Ip That's just always bad news is because you have no idea you're sending through some provider and multiple customers on that platform are using the same ip address. So you're probably sending your wonderful charity ready for kids emails but the guy next to you is sending out his pills porn casino staff. And you'RE GONNA get abused in hit but the article says that will actually early. You need to be at around fifty thousand send to start getting a reputation if you send less than that you just don't even get a reputation and that's not as good as having a reputation so he's you're saying than certain situations you are better off having shared Ip but then of course once you cross that fifty k.. Threshold you just want to be on your own IP. Because you've got the volume there. But I thought that was interesting. The other point that he threw out that I had not thought about he was saying if your reputation gets damaged. It's actually a really bad mood to jump to another Ip address because that is what spammers do. Oh you know soon as polluted they jump to another. So even though you're having to take the hit and have a hole to dig out of you're still better off repairing the reputation that you've got if that's possible what you may not be possible for but if you can repair it as opposed to jumping because that will actually do less damage. I thought those were both interesting things. Is there anything else done. I P front that you've been watching keeping track of. That's not surprising to me. Because everything is algorithm based fifty thousand makes total sense when it comes to training model it makes. It makes logical uh-huh since I would say that one of the things that you may want to think about as a market if you're not at that fifty thousand cents a month this email market. We should be clear if you not at that point. You may want to partner up with another reputable organization to get to that volume You know certainly the what we do at the offices. We have a virtual server container container. But it's with US within the same IP range as my personal email newsletter so we get to piggyback that the timeline newsletters close to forty. Five thousand doesn't cents a week and but the trust newsletter is only like fifty six hundred cents a week so you never get to that fifty thousand minimum but we can you know when you combine the sends ends from the same location You you you benefits. Also I send everything out through Amazon s for both accounts and that kind the has the net effect of of being seen externally as one place. Yeah then another thing what was just smoothing out. The spikes most email service providers. There's have things that throttle this end and it was interesting. I hadn't thought of that if you have. If it's not time based stuff if you can stretch something out through a week now it just looks like normal commercial email. You know you have this kind of cadence of ongoing messages as opposed to just. You're not sending anything all week and then suddenly dropped seventy five thousand emails inside of an hour our obviously doing blasts where you can kind of get around that and make it look like more predictable traffic and better traffic by making sure. You're doing the the right kind of sent. Yeah that's something we talked about a this is going back to twenty ten. This is how far back were going beginning of the decade. One of the things that we talked about way back in the day was setting throttling within your email marketing software itself so that you can do proper testing proper analytics if you you have a list of at least sixteen thousand Which one hundred sixty thousand eight hundred? The what you want to send one hundred hour on the hour every every hour for a week one hundred sixty hours a week and what that will do is give you analytics on what are the actual days and times people. Read your email most because you'll be sending so regularly that you'll have a complete coverage of the whole week so if you're not doing this you do this at least once. Let's maybe once a quarter as long as your list is big enough as long as you get to that sixteen thousand because you WanNa be a sending about one hundred and our if you're not at that point yet where you're subscribership until you are once you get to that point. It's time to start looking at that type of assessment and it makes perfect sense then to that. Now you're all your emails going out in one nice smooth flow. Yeah that's great to do day parts and test it out and then if you really can get crazy if you've got time zone STU can start to think about that. And how that goes linked to an article you shared about out machine learning blackbox versus interpret ability. Just the fact that you're talking about models where because it's proprietary or because the math is just so complicated that humans. I can understand it. You have these models where you throw the data and something comes out and you you can have these situations where it's biased. We've talked about that a ton but that versus interpret ability coming up with models that where you do know what the criteria are and what the select SAR. It seems pretty common sense but I don't know for some reason there is. This thought that black boxes acceptable acceptable and can be used. And we've talked about that not being the case but just another thing for you to dig into it. Have you seen anything changing on that front. As far as our people finally getting getting away from the black box thing just because of all the disasters we've heard about so it's not the disasters. It is the risk mitigation side so so legal is getting involved saying hey you are at substantial risk unless you have the ability to explain essentially that you are not at fault and and that's really the AI. Community entity in general has been pushing us like to say that humans appropriately should be innocent until presumed until proven guilty in a court of law. We think it should be the other way. Round from machines. Machines should be presumed guilty until they can. We can prove innocence until he can prove that. The Algorithm is not discriminating or not doing something bad. And certainly you know the more reputable vendors out there like IBM like Google like Amazon to some degree are getting to that point now. There's still not a lot of work being done in terms of making models interpreted. Because of the cost is extremely computational inexpensive to make an interpretive model as opposed to explaining what happened happened afterwards and It's going to be a work in progress for a number of years but hopefully as compute power increases Continues to increase. It will be more accessible both all right. I've also some news. Google rolling out amp in the g mail mobile APPs e mails that are interactive that you can do more with will actually be supported now in the APP and I've got a link going to the playground where you can go in and throw code in there and it'll show you what it looks like the Mobile Platform C can play around with it and see how it goes just a quick link on that and also superbowl bowl ad selling out just a an interesting story. TV continuing to deliver on that front. Because you've got that unique event and I've got a copy of Simon cynics latest book. We're going to give that away for free because I have an extra one in the pile here. So if you'd like to check out the infinite game go ahead and tweet to us that you'd like to check it out and that won't I'll be in the show notes that's for listeners. Only folks have made it through How about upcoming for this week? What's going on if you had any more events or travel you finally winding down now got some got some some private stuff going on but nothing nothing in public? Let's put it that way. I'm going to be an Edna if your New England marketing associations during their summit on on Monday and I'll be talking about application of machine learning and in five different categories. So if you're in the area and want to check that out do swing by say. Hello hello would be good to catch up with you. Val Sharp going to be there and Harry Gold and a couple of other folks so looking forward to that. That's going to be a good time but that will do it for this week so until next week enjoy the coffee. Enjoy the coffee OFFI. You've been listening to marketing over coffee. Christopher Penn locks at Christopher ESPN DOT com. Read more from John Jay Award at J W fifty one fifty dot com. The Marketing Uber. Coffee theme song is called Mellow G by Funk masters and you can find a set music ally for Mevia follow the link.

Google FTC facebook Amazon Christopher Penn Chad Harry Gold Val Sharp Mevia New England John Jay AI IBM Simon Christopher ESPN
"christopher penn" Discussed on Marketing Over Coffee

Marketing Over Coffee

09:34 min | 1 year ago

"christopher penn" Discussed on Marketing Over Coffee

"Coffee with christopher penn and good morning look into marketing over coffee. I'm john wall today our guest he was with us about a year ago talking about his book pitch anything which as far as i'm concerned is the best book you can get on dealmaking. There's no better book to dive into what needs to be done and kind of what's going on on the whole deal making process process but he's back with his new book. It's going to be out august thirteenth. That's called flip the script or in class. Thanks for joining us. Yeah appreciate it. Yeah we just need to a a may have flipped the script and pitch anything make love to each other and turned into one book. Unfortunately there are two different publishers that cannot happen but as i i said a minute ago pitch anything define what to do in dealmaking how to get a deal done how to approach it how people behave how you you have to behave in order to create a sale edina transaction and flip. The script really fills in the gaps in shows you exactly what to do in say when you're in those situations yeah yeah. That's what i loved about. It was pitch anything covers the whole realm of dealmaking but this here really digs in and kind of tells you what you need to do step by step happened where to go and you lead off. Tell you about how you know. Most products are bought not sold in everybody in this is every marketers lament that they're putting out stuff. That's not interesting interesting or just. Nobody wants to buy what they've got. They can't make a sale happen. Talk to us about this idea of inception and the the fact that stuff is bought not sold like how do we work with this yeah so we started experiencing the in our business and i've helped eighty thousand salespeople from the stage in person worked from every every form of sales so government sales <hes> i._p._o. Selling equities selling company stock selling products. Maybe not plastic santas but everything thing not including plastic santas up to rocket ships and inbetween of had some hand in trying to sell and what we're finding today is when you it people are fact checking you as your pitching literally on your on the internet on the computer on the phone or in person and no matter what you offered awesome they're looking for better legal while you're offering it and all they want is the information they wanna plum the information from you then they want you to go away then they wanna go to the internet and look for it for three or cheaper or better terms anchor your offer look for better terms negotiate from the offer that you've made with another vendor that magically showed up from england or pakistan or the dark side of the moon that you didn't even know it was a competitor and then come back with a new bed and try and choose. Will you down or decide on their own without your help people today by they aren't sold the secondhand information from you. They want you to go away while they do their independent research and it's interesting one thing like check. This were investment banking. You know that's how i make my when you invest in companies and i buy companies help them grow okay. We call the due due diligence right and due diligence in inside legal term for the last fifty years. Now you have housewives or wisconsin. I'm gonna i'm gonna buy a washing machine a really did you do your due diligence which basically means galley information right from the internet go oh to wire critter right their opinion good amazon reviews due diligence then back to you and say yeah you know i really like ears but i could get the hitachi touchy pool for one hundred dollars less. Can you match that. No okay by things were bought. They aren't salt. So how do we get around yeah. I mean where's the place to start to make yourself different to rise above the rest of the the flack. Do you have to wait until they come back or is there any way to get around that so a guy comes into my office. <hes> and i can give you one hundred these stories. We don't have time but i'll give you a one or two of them. Guy comes in office two weeks ago and we bitch him and we we don't have a one call close in investment banking right. Nobody decides to have you sell their company. You know based on a one meeting that you do talk to other companies because they you know if you've got a thirty million dollar company any of a lawyer and advisor and a c._p._a. And when you look for an investor guy comes in pitch seattle sounds really good information. May you can't even based on the pitch anything. He leaves goes to the parking lot. Minute later comes back through the door. This is never good. It usually means somebody went to the car to get a gun like in white. Men can't jump you know. Did you forget what did you forget something walks in and he goes no he's karen during his checkbook walking conference room and right to check for fifteen thousand dollars goes here. I don't know what it's like. We don't charge fifteen thousand dollars for anything like we charge a million dollars. We fifty thousand dollars which are five thousand dollars for a conference like. We don't have a thing that cost fifteen thousand dollars. What is this money for but most smart enough to not refuse fifteen thousand when it comes to me and he goes <hes> you know here's some money <hes> similar the agreement and let's get started and show so that is when you aren't doing inception right having people come up with the idea to work with you on their own own because those ideas are resilient. Those ideas are people trust their own intuition they <hes> those kind of contracts and agreements and sales stick when somebody decides internally without you having demanded suggested playa yes out of them that they should buy from you work with you. Be your customer does are high margin high-stick high-quality long cycle customers and so over time. I've developed a systematic way to get people to come up with the idea of working with you on their own and propose it. Give me another another quick story. I haven't told anybody this john first time doing this on the air. I guess risk without getting sign offs but whatever if i go to jail why not do it for you and end in marketing over coffee what other what other podcasts is worth going to jail for so i run a car in the daytona five hundred this year right to an actual cardinal put my name on the rear bumper in three point type but actually you know it's it's. It's my partner is our car in the daytona. Five hundred childhood dream we go to the drivers meeting ahead of the daytona tone of fiber daytona five hundred hundred lake. If you're not a car fan you may not understand the scale and scope but this is like america if you've removed the daytona five hundred from america and maybe removed the super super bowl like american just like disappears. These are the pillars that hold up the nation the daytona five hundred and the n._f._l. So it's a two hundred quarter million people. They're super important. I mean it. It's real it's not like can you explain like <hes> so anyone can go to the drivers. Meaning dale earnhardt in the driver's meaning j._d. watches in the driver's meeting like you know twenty other guys of that caliber and and we're talking to so many say to j._j. Watch excuse me sorry very interesting how you did all that <hes> football stuff off but i gotta go talk to that guy so so standing over there is carlos slim right world theft sixth third richest guy so i say excuse me to watch over to carlos slim talk to him for a few minutes. <hes> dr meeting breaks up germs meetings very many times. You can only go twelve miles. An hour during pedro turned three rain last night as slippery watch out. We put armco co intern twelve. You know they really give you the things so we go down to the field. There's quarter million fans in the stadium and my car carlos. Slim's car are parked next to each other about thirty feet away and my partner was everyone talked to carlos slim. Okay go and talk to him. He's like i don't know what to say so okay so walk. Maybe ten feet of the thirty fina gohei carlos recognizes me from the drives me now like come over here for a minute. This is not like lap four hundred of the daytona five hundred right. There's nothing to do. This is the start of the race. He's there with his team. His crew chief his model his driver any suarez right. He's got things to do at the start at the daytona five hundred yet a waiver over to him he loonies all of that and his car and the photographer and the media and he comes over to our car and he hangs out with us for five or six minutes taking photos talking right that is inception putting the idea in somebody else's mind that they should leave leave what they're doing and work with you. Wanna work with you. Do something with you. Give you a contract so helping people decide to buy from you you by taking them through very specific steps so they come up with the idea that they're going to do business with you. That's what i think is important about this book. Flip the script script and the idea that you mentioned maybe thirty minutes ago when i started down this rant of inception would like to pause for a moment to think linked and and marketing solutions for their support of marketing over coffee what if you could reach the right professionals the right way imagine the best place for marketers place where you stand out against the backdrop of standup brands. It's a place that has exactly the people you're looking for and even.

carlos slim partner christopher penn daytona america edina wisconsin amazon seattle dale earnhardt hitachi suarez advisor karen pakistan england intern pedro football
"christopher penn" Discussed on NFL: The Dave Dameshek Football Program

NFL: The Dave Dameshek Football Program

03:06 min | 1 year ago

"christopher penn" Discussed on NFL: The Dave Dameshek Football Program

"And she got up and walked off the sad, really the early days, refuse to come back. What was her name, Vivica FOX? Thank you, very, very funny episode that was a that was a great scene. The, the stuff with this off of the hospitals is great. I actually I like volleyball and better, the volume to those worked up this so worked out, well, bald. We're, I mean spaghetti we're talking a lot about movies and stuff here. Do you feel like this shows going? All right. Or you're bored with it or we had draft. What do you want? Oh, I think this is an season special. I think is what our fans like, okay. All right. I'm afraid your next pick. Dave, do you go Django you go, do you even consider like the grind house? The movies like you know, he kinda co directed that kind of stuff. No, I don't care about, I actually don't I don't care about the grind house. Yet. Now I think we've covered it. I although Reservoir Dogs has some spectacular, it does. I think my favorite one, a cable of Jenn goes gone. This far my two favorite scenes in Reservoir Dogs. One is when. Christopher Penn and Michael Madsen. Michael Madsen are in the old guys office, and they have their wrestling, and everything. That's a great scene of testosterone. And that's what all those Tarantino pictures, do best is, who's the man who's in charge in the room right now in every circumstance, it's always who wins at who's got the swagger, and otherwise in the legitimate threat that he might kill you kind of vibe to it. The other one I love is when what's his name Timothy Tim Roth the undercover cop? He's telling the joke or selling the story about love the story, but I love when he he's getting ready to go any real. You cannot you gotta full these guys they will kill you. If they figure out that this is this is a lark they're going to kill you and how much pressure I don't know. Why Tarantino was able to capture that much better than anybody else? But he's walking out the door, and he looks down. And he sees the. Car full of the tufts down there waiting for him. And he looks in the mirror and he talks to himself for a second that, I mean, what that would be to actually do that. The put yourself in a car dealers and be like, Yep. You better make sure that they believe that your lie. They don't figure out. You're lying right now. Are they going gonna shoot you? That's a great little forgotten about that. But you're right. Sykes himself over them than out to meet the Mr White and Eddie's in their cousin Eddy. Nice guy, Eddie ends up possibly was her blonde. But definitely Mr. that sounds right. Okay. Go ahead. That's it. The number one digital twenty-six starring a huge cast. I'd go for it, but the aforementioned to capital and Brad Pitt? And it's about the it's about the Shannon Tate murder. No, I think it's about that era and Hollywood of the late sixty s I believe some of the characters Sharon Tate, and perhaps, some of the Manson family people are involved in the store Disraeli makes it look like Manson has a prominent role in he may very well, but could Leonardo DiCaprio and Brad Pitt. Headliners do not play Charles Manson, so no. But I mean it just looks like they're somehow involved based on the truth..

Charles Manson Tarantino Reservoir Dogs Michael Madsen Timothy Tim Roth Vivica FOX Brad Pitt volleyball Shannon Tate Sharon Tate tufts Eddie Christopher Penn testosterone Jenn Leonardo DiCaprio Dave murder Sykes
"christopher penn" Discussed on Marketing Over Coffee

Marketing Over Coffee

03:31 min | 2 years ago

"christopher penn" Discussed on Marketing Over Coffee

"This is marketing over coffee with Christopher Penn. And john. Good morning. Welcome to marketing over coffee. I'm John wall. And actually I'd say good morning, but it's late in the evening here tonight. Our guest is coming to us all the way from the other side of the world, and Singapore, we're talking with Tim solo from h we've talked ton in the past six months about everything that they've got going on. But Tim, thanks for joining us today. Join you guys let's start with HFC. I mean, obviously folks that have been listening to the show know exactly what you guys have going on. I mean, we're talking about SEO and a big thing that we've always loved is the ability to not only look at your own site. But also look at your competitors to to get a better feeling for the whole market in general. But I when you describe a trust where do you start actually these days, I start describing Trump's from exile indication materials from our blogging channel. We have other great tools and features. But there's no point in kind of using them unless you actually know how to use them so actually has grown from simpler, tool set into kind of a community and educational resource where people come and the they can learn about a CEO and marketing digital marketing, and then they will naturally start using our because it is so much convenient than you can choose. Much if you're using the right data, right? And let's back up and start with you just before we got on the I noticed that you actually were at template monster years ago, and I used to use those guys all the time. And there's more than one company I've been at was actually built on a template monster template, tell us about your career kind of where did you start? And eventually, how'd you get to Trump's? Yes. So template Moster it was like six years ago seven years ago with member. And then the fun thing is that the template monster, which is kind of a global company of people around the world know about it. But it was actually bootstrapped from our little town in Ukraine cold Mykolaiv yet. It's fun that they happened to leave the town where implant wants bootstrapped, and it was one of the kind of the the biggest companies our council nationally people who wanted to tap into industry wanted to get some kind of job. I don't dunno technical support would be designed to be programming or it could be marketing L of this people actually Wente template mostly because it was one of the and maybe still they don't know one of the best companies to work for this is how I lend the them. But most are simply because it was a waste in the same where I was born in where I was leaving for the most part of life. That's amazing. How big of a town is that like mid raid city of twenty thirty thousand or is it even smaller than that? No sexually quite big. If you if you think in terms of the amount of people, I think it's half million people in the town. Okay. So yeah. But it's still small it's not the capital of Ukraine. So yeah. Yeah. Compared to other cities in Ukraine it still small, but I'm calling it small gravy. I know in in United States, the lake what people call a small town. The definition is probably different from what people in Ukraine. His. Sheriff at the end so bootstrap to that's amazing. And how does stuff work there? Did you have your own public market?.

Ukraine John wall Trump Christopher Penn Tim Singapore United States CEO technical support seven years six months six years
"christopher penn" Discussed on Marketing Over Coffee

Marketing Over Coffee

02:26 min | 2 years ago

"christopher penn" Discussed on Marketing Over Coffee

"This is marketing over coffee with Christopher Penn. And john. Good morning walk into marketing over coffee. I'm John wall. Van and we're looking at twenty nineteen I hate to say it, but we almost a full month down for q four. So it is time to start looking into next year. You had talked with Katie actually did a post on that. And what kind of stuff are you looking at to make sure that your prep is in order for the new year. You know, it's interesting when you think about the overall like Martin stack and everything that goes into into any kind of planning. Unamended you have your infrastructure at working you have your data. You have good analytics which is being able to explain what's happening in your data. Do you have good insights, which is being ill? Explain why those things happened. And then from that, that's when you start getting into things like forecasting and prediction because that's that's the hardest part of planning a lot of people try to skip straight to prediction. And you know, we've all been in those meetings where you're you spend half a day of sitting really awkwardly conference room, and and eight hours of debate and posted notes goes Bhai. And after that, you're you're still left with well. Add ten percent every number and call the day. Right. We've all enjoyed that experience. And not the best way to do that the best way to to plan is to take a look at the data. You've got run predictive analytics on it forecast. It forward the next year. And then that will tell you you're going to get probably this number of leads this coming year. And if that's not the number you like, you got to add budget and resources until you crank up. The channels that are working to make more leads come in. That's cool. Yeah. You just know that on the head. It's so funny people just presume that that's normal. Like, I did earlier in my career that you just go into a room and someone with throw a huge number at you. And then two days of rationalization occur. And it's just not the way to do it. But you know, it is what it is. Do it. If you don't know what you're doing with data. Right. But if you do know what you're doing with data then. Yeah. That's that's definitely not the way to do it. The other thing that's really important for everybody to do is that you gotta get your essentially, whatever your KPI is like inbound leads you've got to get the numbers around. What is the value of that? What is the cost of that? Because what used to have a couple of companies ago is that the head of sales would come in and say, okay, marketing, we me three thousand leads this month, and we're like so a lead on average cost you twenty five bucks or choir..

John wall Christopher Penn head of sales Van Katie Martin eight hours ten percent two days
"christopher penn" Discussed on Marketing Over Coffee

Marketing Over Coffee

02:07 min | 2 years ago

"christopher penn" Discussed on Marketing Over Coffee

"Marketing over kofi with christopher penn and john wall hello and welcome to marketing over coffee on john wall christopher penn normally schedule thursday to friday to do shows but there's just been so much insanity i was coming we have to get on the mic quick and get to some of this stuff the thing that you know the brain melting one for me was microsoft announcing acquiring get hub for five billion dollars million i believe seven seventy billion dollars the first thing that jumped at me was all these projects out there that are corporate projects they've totally pulled the rug out of under everybody else now yeah well so there's a couple of things that are real interesting about this one over the weekend because this is what i do for fun we'd pulled the number of commits to public repositories on get hub by employees from amazon google microsoft and facebook and twenty fifteen microsoft got religion selling their employees trying to contribute to open source public projects a lot more frequently so they clearly understand the value of it now here's where gets interesting get help makes its money through private repos up you paid upgrade and now suddenly microsoft technically has access to a massive number of projects by including google that behind the scenes google hosts a lot of their private code on get hubs and and it's actually so integrated that you can query the get repository database with big query with google davis now the question is a what happens to does google pull a lot of their projects out of there because they don't wanna competitor having it and true does the back end all move over to like obzor yeah right to they take it all in house and i it's definitely a brilliant move in one way to kind of jump in and just grab so much of what's going on for for tech is amazing to see so we'll keep an eye on that and i don't know sooner or later i guess they're in the point now where they're not worried about monopolistic practices like they were about a decade ago but man they definitely have.

kofi christopher penn john wall google davis microsoft amazon facebook seven seventy billion dollars five billion dollars
"christopher penn" Discussed on Marketing Over Coffee

Marketing Over Coffee

02:02 min | 2 years ago

"christopher penn" Discussed on Marketing Over Coffee

"Oh yes it will or the other one that just kills me as everybody's like well it's all cloud base it's like no you know dell still sells tons of servers that data is still on a server somewhere just because it's not you know at your house or in the i mean we used to have to build cold rooms to hold our stuff that's all gone but yeah the the stuff still they're still machine behind it i mean i was just in i was just in connects city and that town they were talking about how it's been taken over by bitcoin miners because seven months out of the year it's below freezing so it has cheap hydroelectric atrocity so tons of bitcoin miners brought their big old servers up to quebec in and let them yeah no a friend in town over who just heated his house over the winter with his four servers kept the place at seventy eighty degrees all year round i did notice you had nice joke over on your your page showed you know you're not willing to tweet about ico's at any price do you have any are you investing in bitcoin our you're not considering a spark toro ico i was i was almost tempted to buy crypto katie few weeks ago mazas britney muller actually was was over here at our house and she was showing geraldine crypto kennedy's too and we almost we signed up recoiling base account you know we connected our net how they we're like now you know what mrs dot n thankfully thankfully so because i think you see room was like fell by third the next one the massive shocks continue this crazy thing aren't great that'll do it for this week so until next week enjoy the coffee and you've been listening to monka tting over kofi christopher penn blokes at christopher spn don't comb removed for joan j j w fifty one fifty dot com the marketing over kobe theme so is called mellow g by funk mazdas and you can find it at musicality for.

dell britney muller kennedy bitcoin quebec kofi christopher penn seventy eighty degrees seven months
"christopher penn" Discussed on Marketing Over Coffee

Marketing Over Coffee

01:41 min | 2 years ago

"christopher penn" Discussed on Marketing Over Coffee

"This is marketing over coffee with christopher penn and john hello and welcome to marketing over coffee on john wall i'm christopher ben and chris in mobile studio this flashback to my taste of car recording there but we would seem to have everything that works for you well we'll find out what condition recordings see how it goes so the big news is it's gdp are week is just insane i got in bounced from network solutions google facebook everybody's scrambling to get things locked down and gdp are compliant before the week have had to do anything interesting this week or anybody stepping up the surprise to see it's really fascinating with the whole gdp are thing because it's like this law was passed into effect in two thousand sixteen it's only now the enforcement penalties are starting in two thousand eighteen that everyone's scrambling to be like you had two years to do this and you're waiting till the last minute the big thing that i notice this week that was in google's announcement especially was google saying hey we've updated our product up the terms of service here all the new gdp are controls that are available in google analytics and everyone's like well but because google like well you are responsible for turning on the controls that are relevant to where your businesses locate and who your audiences and no they gave you the they've done their due diligence they provided the right tools but they have not provided a lot of corrective guides like if you are a pizza shop in nebraska here's the controls are gonna work best few kind of put it out there and said do what you will and so.

christopher penn john christopher ben chris google nebraska two years
"christopher penn" Discussed on Marketing Over Coffee

Marketing Over Coffee

01:59 min | 2 years ago

"christopher penn" Discussed on Marketing Over Coffee

"This is marketing over coffee with christopher penn and john wall good morning welcome to market over coffee i'm john wall christopher ben and so you were out in vegas for ibm that was the big news how did everything go at the show it was crazy this gigantic think i think they said was probably is between thirty five and forty they were expecting twenty five on the ground and and then obviously the how ever many goods jillian folks were watching remotely but what a huge show and just incredible stuff by opening we got a chance to see the first quantum computer hardware and i swear it still looks like a bird feeders just giant coppery but it is so cool in terms of what it can do the head shredding part though is that no one's really good at explaining quantum computing yet i attended a session with like okay we're going to use the basics quantum computing you know you're double wouldn't when everybody who's presenting to the phd and and he starts off saying okay so traditional computing is like flipping a coin right ones you as you flip the coin and the is one zero and then there is what's the expression for it partial fractions added classical computing where the coin is in an unknown state in the air but it could be one or zero or any probability or probabilistic bit computing that's what it's called where it's it could be either one because the coins in the air and you won't know till the coin lands by the time the session was over the the pet present who was at a point where we had multiple coins that were in potential fictional states of zero one or imaginary numbers in the different dimensions coins affecting each other remotely like what is happening.

christopher penn christopher ben vegas ibm john wall
"christopher penn" Discussed on Marketing Over Coffee

Marketing Over Coffee

01:48 min | 2 years ago

"christopher penn" Discussed on Marketing Over Coffee

"This is marketing over coffee with christopher penn and john wall good morning walk into marketing over coffee i'm john wall i'm christopher ben and so the big news the shot heard round the world is you have announced that you're moving on from shift communications what's going on that's right i am co founding a new company called brain trust insights which is a company focused on there's a lot of words but help people make more money with data companies sitting on so much data everything from marketing customer service sales doing anything with it and so we created this company with with my business partner to fix that from everything from simple stuff like hey let's fix your google analytics so you're you're tracking the right stuff to do even know where your data is located at all to let's do predictive analytics let's do some machine learning on your customer service inbox to help better understand your customers actually care about that's the visual version of what will hopefully be a very long story yes continue to right and it's just this is such a time for that you know i love the idea yes talking about dark data and lighting up dark data because yeah there's just people have so many different systems running and when you get down to it having a single employee work on one install of some kind of system it just takes them too long to get ramped up and figure out all the tips and tricks so you know having somebody that can take a view across multiple companies and get in there and kinda dig around and confirm that you've got it set up right that's that's just a huge opportunity and companies are according to ibm grant ibm has a bias because they want to you to buy their stuff but their estimates that up to ninety percent of corporate data goes on used at sitting in someone's virtual deskdrawer.

christopher penn christopher ben partner ibm john wall ninety percent
"christopher penn" Discussed on Marketing Over Coffee

Marketing Over Coffee

01:48 min | 2 years ago

"christopher penn" Discussed on Marketing Over Coffee

"This is marketing over coffee with christopher penn and john wall good morning walk into marketing over coffee i'm john wall i'm christopher ben and so the big news the shot heard round the world is you have announced that you're moving on from shift communications what's going on that's right i am co founding a new company called brain trust insights which is a company focused on there's a lot of words but help people make more money with data companies sitting on so much data everything from marketing customer service sales doing anything with it and so we created this company with with my business partner to fix that from everything from simple stuff like hey let's fix your google analytics so you're you're tracking the right stuff to do even know where your data is located at all to let's do predictive analytics let's do some machine learning on your customer service inbox to help better understand your customers actually care about that's the visual version of what will hopefully be a very long story yes continue to right and it's just this is such a time for that you know i love the idea yes talking about dark data and lighting up dark data because yeah there's just people have so many different systems running and when you get down to it having a single employee work on one install of some kind of system it just takes them too long to get ramped up and figure out all the tips and tricks so you know having somebody that can take a view across multiple companies and get in there and kinda dig around and confirm that you've got it set up right that's that's just a huge opportunity and companies are according to ibm grant ibm has a bias because they want to you to buy their stuff but their estimates that up to ninety percent of corporate data goes on used at sitting in someone's virtual deskdrawer.

christopher penn christopher ben partner ibm john wall ninety percent