19 Burst results for "Christopher Pen"

"christopher pen" Discussed on Full Cast And Crew

Full Cast And Crew

02:44 min | 4 months ago

"christopher pen" Discussed on Full Cast And Crew

"Is regarded by many people as one of the best in the history of news. This was murdered by the book It's a great episode. It's the great episode I mean everything really good. It was all right there you know as far as the setup. you know a Colombo and the arrogant rich guy in the way that the show was put together all the pieces were there from the very first episode didn't evening adult. NOPE end. The direction is is apparent. You can tell that Spielberg has chops even though it's very one of the very first things he directed. Let's start with Colombo himself because Peter Falk draft blueprint for murder I think he only did one. That's the only one This I was surprised by didn't know this Nicholas Cola Santo coach from cheers. Yeah. What he did the Johnny cash episode. Corrected. That, and he also directed the attitude in black the the of episode that oh I thought Cavities directed that Oh. Well, I have a mind. Yeah. I think you're you must be right maybe directed something else it's possible I didn't have cassidy's as director maybe on media I made that up. Yeah no Nicholas close onto was a TV director but apparently drafted a ton of things mccloud ironside chips Sudan's we say that Risky Notch Ben, Gazzara share. How's that? For a weird crossover Ben bizarro directed two episodes troubled waters and a friend indeed both very good did. Ben Gazzara do. Heavy. On any any academic episodes you cannot act as a heavy that's very interesting. So. Of course. McGowan. Going directly Fi. Directed five I mean McGowan. Is Essentially. Like. Probably the third leg of the columbine trying goal really like. He's so involved not only portraying the killer in many many episodes but directing five episodes over twenty five years is pretty impressive Leo. Penn. father of Sean and Christopher Pen and musician Michael Penn Yeah. Very famous director he directed three episodes of Columbo. Including, what to me is the most over the top episode which I believe me I don't say that lightly but any old port in a storm is Donald pleasants episode where he's one half of a brotherly duo that owns a vineyard. And it's show unbelievably ridiculous. The Heights to which Donald pleasants himself to go as an actor is really something to marvel at and be impressed by is a good episode. It's. I mean it's good for watching..

Donald pleasants Nicholas Cola Santo McGowan director Colombo Spielberg Christopher Pen Ben Gazzara Ben bizarro Peter Falk cassidy Sudan Sean murder Leo Michael Penn Penn.
"christopher pen" Discussed on Marketing Over Coffee

Marketing Over Coffee

09:59 min | 7 months ago

"christopher pen" Discussed on Marketing Over Coffee

"This is marketing over coffee with Christopher Penn and John. Good Morning Walk into marketing over coffee. I'm John Wall. Christopher pen and we are back we've got you back. It's funny if you haven't been traveling but it's just been weird with all kinds of stuff going on and we've had other interviews and the first one was. Ibm Think Twenty twenty so this was the first time it's all virtual. How did all that go? All things considered it wasn't bad. I still got to do the things I wanted to ask people the questions. I wanted to ask them. I know a lot of folks were like. It's not the same like yeah. Of course there's no you know terrible buffet line with You know a five hundred people in front of y'all all griping about the same hotel chicken. It was two days Live keynotes then a ton of on-demand sessions and the Nice thing is that because it's all all virtually begin with. They're leaving the on demand sessions up for thirty days so you can just zip on and take whatever classes and stuff you wanted all free which also is a nice change from the normally twenty seven hundred dollars a ticket. Yeah right twenty. Seven hundred ticket plus downtown San Francisco. You're spending five thousand dollars on your hotel just exactly. Yeah Whoa I remember when I was looking at the booking for this is like nine hundred bucks a night for a double bed in San Francisco like well. I do. Miss the serendipity of being able just like hang out and meet folks but I don't miss the bills. Well it was funny to you. Did you got picked up an article. That getting syndicated everywhere about doing this thing. Virtual and it was funny. I loved your phrase awkward for those lunches where they like four sixteen people around the table and have to train entertainer. Educate each other. When you don't even know each other and of course there's people at the table you like. I don't WanNa talk to you at all. Exactly the big things for me from the event though in terms of usable takeaways. There's a lot of really cool stuff. There's a better session this year on quantum and explaining what the heck quantum computing is. I still can't explain it. I can see the visualizations and I swear the visualizations look like you know the hollow maps that they had in star wars the death star's internal layout running for over a year. We've talked about this. How like even the people that created still can't explain it in a way that the rest of US humans can understand but at least did you get anything closer to as far as like you use cases or why. It's better to be able to explain it. I think of it as massive parallel computing. Where you have the ability to look at every possible permutation of a problem at the same time as opposed to having to do them one at a time. Which is you know how you solve problems now with computers. So for things. Like being able to simulate molecules and their interactions for pharmaceutical development. It's going to be a game changer. For that anything where you have to do a lot of computation in parallel all at once. It's going to wreak havoc on. Cryptography on encryption things because today's strongest encryption standards a quantum computer will be able to crack solvent about ten seconds. Because it can essentially you brute force test every possible combination of of a password all at the same time so that'll be interesting. The bigger thing for me personally was this concept. Be Ragam Sriram Renaissance name correct into idea of neuro symbolic artificial intelligence which is a blend of two different types of AI. So if we go back in history from the fifties to the eighties or nineties There's this concept of symbolic classical. Ai We would call these expert systems. Where you try and load. As much you know cleaned and curated data and hand-build allot of the if this then that kind of rules this type of a it doesn't scale well barely scales at all from the two thousands. Do Today we've had called neural a where we essentially dump trucks full of data into machine at a you learn from this and you figure it out and you write the code. The challenge neural. Ai Is that it's really easy to screw it up. There are the classic examples like painting white lines around the self driving car and then he doesn't know what to do. It just goes in circles or being able to enter like dating marketing automation system. And it just blows up your leads going algorithm so the concept that IBM's working with is the idea what if you use symbolic Ai? Which is the older version? That doesn't scales but as finely tuned and used as the guardrails for the neural a is so to say like these are the instead of trying to create one off exceptions. Like oh don't do that. It's like these are. The lanes are allowed to drive in in some cases literally and ideally get to a better overall than either system can do independently which I thought was really cool. The applications for example one the challenges we have in marketing is with today's AI. The ability for to generate language is not bad. But it's still not there yet like you read a piece generated purely by like something's not right here if you can imagine using symbolic Ai. Say like this is what I expect a blog. Post to look like these the rules essentially if a blog post and then the neural. Ai Fills in the gaps but keeps to the rules like okay. I can now create a blog post. That is intelligible that someone would actually want to read Gets closer to the mark. Is this all conceptual? Are they actually playing with some stuff that they have workable models that they were able to show you? They have They actually debuted at last. At last year's think I think called project debater where Machine and a human debate champion got on stage. We're given almost no prep time. They were gonNA fifteen minutes to read about the topic of should we subsidize kindergarten? And then they had to get on stage in debate each other live and that was a combination so. I think they said three of the three of the ten. Ai Cores were symbolic systems. Five of ten were neural systems than to ten were essentially was a governor and one was a thou shalt not do any of these things ever for under any circumstance the policeman and so the ten essentially badly each other to create these outputs in real time. That's interesting and so that's I liked. The concept of the policeman is the one. That's because that's where we always see these model blowing up when suddenly they start calling people. Nazis get like insane and so there is that safety net at the very end to like to keep it all together. That's fascinating exactly so the challenge with this will be the technology need to pull something off like that. You need big iron for that. So chances are for the average marketer. The average smaller business we're GONNA be renting it as from a company like IBM or or what have you The same is true. Quantum quantum computers. You're not building one of these in your backyard. These things require you to get to almost absolute zero temperatures news microwave radiation to spin electrons around inside of a this thing that looks like a chandelier. Birdcage you're not. You're not building that you know. I would imagine prior close to a billion dollars to build one but you'll be renting them essentially right right. This is not going to be your Apple Watch Like way out there are. There's a bunch of stuff I wanNA talk about to as far as other that came out of that but before we get to that we WANNA think Lincoln marketing solutions for their support of marketing. Over coffee right now. The world is changing and businesses are adapting in different ways. So in these uncertain times. How do you make sure your marketing gets the results you need linked in can help you reach people who are looking for the opportunities to help their business and can focus your campaigns on the objectives for today so your marketing works better with over sixty two million decision makers on linked in you're able to connect with the right business leaders people who are there to learn how to be more effective at their jobs and find products their companies seventy one percent of people said they used the information they find unlinked in to inform their business decisions and would linked to? Nadji can make sure your messages are getting through to these relevant people? In fact we've got trust. Insights is just put out a whole report on everything going on social. That's happened over the last seven weeks and we're going to have that over on lake density can grab it over there because it's just the first channel we dropped to when it comes to business stuff. There's nowhere better to put it out there. Lincoln marketing can help you build campaigns using objective based advertising allowing you to customize the campaign experience based on the action. You want your customer to take with. You're trying to drive clicks to a website generate leads or even generate video views. Lincoln has the targeting tools that can help you focus on reaching your precise audience down to their job title company name location and more in fact you can reach people you already know based on who has visited your site or who've contacted in the past linked in ads can help all types of businesses. Get The marketing results. They need today. You can see how linked can help you with a free one. Hundred Dollar Lynton add credit to launch your first campaign visit Lincoln Dot com slash mo linked in dot com slash M. O. terms and conditions apply. And we thank them for their support of the show. Interestingly enough to Amazon's response to the pandemic you had mentioned you're looking quarterly results. And they said hey you know. Make sure you're sitting down but I didn't realize that it was because it wasn't poor performance. It was that. Hey we're going to dump all the prophets into chasing this. I was blown away by that. Yeah they are. They're building their own biotech lab stuff. It's as much as they can sometimes behave badly as a corporation when they go all in on something they go all in on something. It's it'll be interesting to see how it integrates with a lot of what is already being done. I noticed they did say that. They are partnering with the University of Washington which already has one of the best virology labs in the country so I suspect rather than building from scratch. What they're probably doing is is essentially building the lab. Hell here's a new building for to here working. Yeah right route sponsoring but it is. It's just a little bit crazy to see the corporate world taking more of a proactive stance and getting things done than government. You know I mean.

IBM Ai San Francisco John Wall Think Twenty twenty Lincoln Christopher pen US Christopher Penn University of Washington Ragam Sriram Renaissance Lincoln Dot lake density Machine Nadji
We Still Can't Explain Quantum Computing!

Marketing Over Coffee

05:22 min | 7 months ago

We Still Can't Explain Quantum Computing!

"Good Morning Walk into marketing over coffee. I'm John Wall. Christopher pen and we are back we've got you back. It's funny if you haven't been traveling but it's just been weird with all kinds of stuff going on and we've had other interviews and the first one was. Ibm Think Twenty twenty so this was the first time it's all virtual. How did all that go? All things considered it wasn't bad. I still got to do the things I wanted to ask people the questions. I wanted to ask them. I know a lot of folks were like. It's not the same like yeah. Of course there's no you know terrible buffet line with You know a five hundred people in front of y'all all griping about the same hotel chicken. It was two days Live keynotes then a ton of on-demand sessions and the Nice thing is that because it's all all virtually begin with. They're leaving the on demand sessions up for thirty days so you can just zip on and take whatever classes and stuff you wanted all free which also is a nice change from the normally twenty seven hundred dollars a ticket. Yeah right twenty. Seven hundred ticket plus downtown San Francisco. You're spending five thousand dollars on your hotel just exactly. Yeah Whoa I remember when I was looking at the booking for this is like nine hundred bucks a night for a double bed in San Francisco like well. I do. Miss the serendipity of being able just like hang out and meet folks but I don't miss the bills. Well it was funny to you. Did you got picked up an article. That getting syndicated everywhere about doing this thing. Virtual and it was funny. I loved your phrase awkward for those lunches where they like four sixteen people around the table and have to train entertainer. Educate each other. When you don't even know each other and of course there's people at the table you like. I don't WanNa talk to you at all. Exactly the big things for me from the event though in terms of usable takeaways. There's a lot of really cool stuff. There's a better session this year on quantum and explaining what the heck quantum computing is. I still can't explain it. I can see the visualizations and I swear the visualizations look like you know the hollow maps that they had in star wars the death star's internal layout running for over a year. We've talked about this. How like even the people that created still can't explain it in a way that the rest of US humans can understand but at least did you get anything closer to as far as like you use cases or why. It's better to be able to explain it. I think of it as massive parallel computing. Where you have the ability to look at every possible permutation of a problem at the same time as opposed to having to do them one at a time. Which is you know how you solve problems now with computers. So for things. Like being able to simulate molecules and their interactions for pharmaceutical development. It's going to be a game changer. For that anything where you have to do a lot of computation in parallel all at once. It's going to wreak havoc on. Cryptography on encryption things because today's strongest encryption standards a quantum computer will be able to crack solvent about ten seconds. Because it can essentially you brute force test every possible combination of of a password all at the same time so that'll be interesting. The bigger thing for me personally was this concept. Be Ragam Sriram Renaissance name correct into idea of neuro symbolic artificial intelligence which is a blend of two different types of AI. So if we go back in history from the fifties to the eighties or nineties There's this concept of symbolic classical. Ai We would call these expert systems. Where you try and load. As much you know cleaned and curated data and hand-build allot of the if this then that kind of rules this type of a it doesn't scale well barely scales at all from the two thousands. Do Today we've had called neural a where we essentially dump trucks full of data into machine at a you learn from this and you figure it out and you write the code. The challenge neural. Ai Is that it's really easy to screw it up. There are the classic examples like painting white lines around the self driving car and then he doesn't know what to do. It just goes in circles or being able to enter like dating marketing automation system. And it just blows up your leads going algorithm so the concept that IBM's working with is the idea what if you use symbolic Ai? Which is the older version? That doesn't scales but as finely tuned and used as the guardrails for the neural a is so to say like these are the instead of trying to create one off exceptions. Like oh don't do that. It's like these are. The lanes are allowed to drive in in some cases literally and ideally get to a better overall than either system can do independently which I thought was really cool. The applications for example one the challenges we have in marketing is with today's AI. The ability for to generate language is not bad. But it's still not there yet like you read a piece generated purely by like something's not right here if you can imagine using symbolic Ai. Say like this is what I expect a blog. Post to look like these the rules essentially if a blog post and then the neural. Ai Fills in the gaps but keeps to the rules like okay. I can now create a blog post. That is intelligible that someone would actually want to

AI IBM San Francisco Think Twenty Twenty Christopher Pen John Wall Ragam Sriram Renaissance United States
"christopher pen" Discussed on Marketing Over Coffee

Marketing Over Coffee

05:19 min | 8 months ago

"christopher pen" Discussed on Marketing Over Coffee

"This is marketing over coffee with Christopher Penn and John. Good Morning Marketing over coffee. I'm John Wall. Christopher pen and it is April fool's day but there is no fooling going on here. There's enough ridiculous seriousness. Seth Godin and had a great point this morning. He said pretty much every day April fools day on the Internet. Now we you know. We get cranks in lies every day that we have to sort through. So I don't know anything contrary to that or you have any fool pranks planned absolutely not You know it's interesting because it's absolutely true that there's just so there's so much information out there particularly around you know current events and helping people understand like when you reading this stuff when you're reading all these different papers and things out there. How do you tell what's real and what's not I have seen so much terrible terrible Understanding of numbers data and facts and things. That is really starting I started. It's funny. I started a new newsletter which I hoping is temporary as possible about the pandemic articles that I've and finding in trying to stick to things like New England Journal of Medicine The Lancet Journal of the American Medical Association credible like I party sources but in order to make use of those you actually have to spend time reading you know scientific and medical papers and hoping that you know you develop enough of the vocabulary quickly to go okay. I think this is what this means. But it puts you ahead of the crowd and you know because by the time finding from one of these things filters down to like you know it's been bastardized and and so over simplified that it's not really useful anymore. Yeah isn't that that's totally true. I was following an article this morning. Talking about dairy alerts. And you know the fact that well. Here's the death numbers that we've seen and that we've seen twenty x the purchase burial urns over this time so you know what's exactly going on there but yeah as far as data and misinformation. There's just so much going on that There will be shakeout for this for for months and years. I'm sure it's people trying to even stepped up through fifty bucks over to snow which I've never done before. I think you know that I consider them my source of truth so it's time for me to step up and fulfill my responsibility to those guys. Yeah there's interesting stuff going on on the financial side. We're GONNA see how this all turns out there was a piece in CNBC this morning about the Federal Reserve Bank potentially starting to dip it's toe into the equities market which was like. Whoa that's you know. Normally you would talk about what the Federal Reserve does like you know a bazooka or whatever the like they did in two thousand eight with buying assets mostly bonds and things from the bond market to stabilize economy to here talking about buying into the stock market exchange traded funds. So I don't want my taxpayer payer dollar's going that way but they're doing it to try and bring some stability to the market so between that and all these other financial measures tell businesses. Stay afloat is going to be an interesting time public service announcement if you're in the United States Especially if you're a small to mid size business be sure that you're looking at the small business administration's pandemic response. There are grants for businesses and almost every size and then there are loans like payroll protection. Loan that may help your business. Stay afloat so be sure that you Checking over there and talk to your account it. Because they're going to be able to tell you here's how this works or this is probably not a good idea for you. Yeah that Payroll Protection. Plan is very interesting in that. In fact they're calling it a plan not alone because you can. You basically are taking alone but they will forgive ten weeks worth of payroll so you can say. Look here's our payroll expenses and insurance for two point five months and that part of the you know quote unquote loan. You don't have to pay back so it really is a grant you can Signs you meet the requirements but the latest. I've seen on that. Is that you so it's a federal program. It will be run by just your local bank so you have to find out which banks on board with it and they say it's going to be another week or two weeks before the banks can start taking those applications and know what's going on so we'll see how fast that really runs through. But yeah a lot of interesting stuff going on Yucca. Had read that Boeing senior executives said that if a bail out is going to come with US having to give up equity we'll search for other sources of funds so it'd be interesting to see who push back in who doesn't on that front google ad words or Google ads now issue three hundred forty million dollar grant they'll be giving credits to google ads accounts in good standing as of March one four for small businesses under certain size. So if you use Google ads. Keep an eye on your account. Credit may appear over the next couple of months and if if it appears it's easy to lose it by December so make sure that if it's there you may WanNa check to see how like how your your regular business performing I. You know if you're close you're close but once things do start to spring back know that you may be a little bit of extra help from Google..

Google United States John Wall Seth Godin Christopher pen Federal Reserve Christopher Penn New England Journal of Medicin Federal Reserve Bank CNBC Boeing
Gini Dietrich talks PESO and Spin Sucks

Marketing Over Coffee

06:05 min | 9 months ago

Gini Dietrich talks PESO and Spin Sucks

"Good Morning Welcome to marketing over coffee. I'm John Wall Today. We're GONNA be talking about PR marketing measuring everything. The peso model and the person behind peso is ginny dietrich. She's the founder and CEO of Spin Sucks and hosted. The sprint sucks podcast. She's run grown an agency over the past fourteen years and also co author of marketing in the Round Ginny. Dietrich thanks for joining us today. I wish people could see you because your hands are like I do. Oh that's a whole new thing to we're doing squad. Cast is a new tool that I've tried and we were on caster forever and then caster is like good most of the time. The thing squad cat has been a little bit better like the sounds a little bit better. But it's also been wonky. I'd had one or two fail so the backup recorder the bet. Yes we live and die by the backup and people are like to teach the batteries on the yes. We need to change the batteries. Let's start though for people who don't know you. I. It's funny too. I was thinking I was like. Why hasn't she been on so much earlier? Funny you're like. Would you like to be gassed? And it was like cheese John. I thought you'd never ask. I mean it's only been like fifteen years Bamut it's been for at least came up with the reason. I figured out what the deal was. So much of what you do is groundbreaking and cutting edge stuff in measurement and stats and we have a guy who's I will tell the story really quickly. I was on a conference call yesterday with web in. Its but they told me that they are data scientists like Oh really. We'll tell me more. I started to ask questions so then I said we'll do you know Christopher Penn and they're like no no who that is. I'll just you that we're done. We're out here. No data scientists. Y'All know Christopher pen was going with that we gotta get back on measurement arm. Okay so tell us about what you do for sprint. Sucks though you have a picture. What's your what's your your pitch. Oh okay so it's been sucks. You know it started as a blog in two thousand six in. It was a complete and utter disaster. And Truth be told. I have zero idea why we kept going because for the first three years it was a whole but I think there wasn't anything to compare it to an so we just kept going and it literally took three years before we started to go. Well I get how this digital marketing thing works in how blogging fits into it and so from there. It became a book. I did a ton of speaking in marketing. The book traveling the world and Blah Blah Blah Blah. And then. I had a small one and decided I needed to stay home at not needed to wanted to. So we looked at how we could take the things that we teach at a theoretical level on spin sucks and dignity into a practical level and do that professional development so today we had this been six academy which does online courses coaching. And so you you've been able to transition from agency running this for everybody to giving people the you know the teaching a man how to fish kind of thing. Yeah A. N. we've really gone from the agency. Side Does B. Two B. Manufacturing communication since we've gone from that and we still do that but more into teaching communicators that just the theory that the practice. Okay and then the cornerstone of this. Well I say it's the cornerstone but you could tell me otherwise there but peso the whole idea behind being the measure. What's going on and kind of your pr? And you're all the way across all your digital marketing tells more about that based on model is this is sort of like the blog like it just came out of something and became something that. I didn't anticipate it was the process that we used internally at the agency and we were using paid earned. Sheridan owned media. But we were calling it that we were certainly doing content in social end some search engine marketing and of course media relations reputation in thought leadership and all that kind of stuff and we had a process but we named it and so when. I wrote the book. The publisher said to me He. Can you put a name to this and create a diagram so we sat in a conference room when we just started putting things up on the whiteboard to see what we could come up with and we went back and forth because we we believe that you should start with content with owned media and go to earned or shared and then paid and so you know but that acronym work all ESPN OS EP? It just didn't work and finally were like wait a works so one of the arguments get from communicators as we never start with paid media and I agree. We don't so you don't have to start paid media because of the acronym is in that order but what that's what we did so I named the peso model at that time the ACO model existed. You know people were talking about insured on but they hadn't added that the pay pieces especially in our industry and then I had a designer design a graphic and it just went. I mean took off if I had realized that it was going to do that. I would've put some more strategic into it but I didn't I mean it was literally because my publisher said. Can you put a name to this? End Critic right right and bundled up. That's the thing that everybody misses. I mean is that it's so easy to create these models and and do all this analysis but if you can't bundle it up into something easy to remember you know it's your. It's it's only going to be adopted by the people that exercise and eat right. They're the only ones that have the discipline to like. Dig It all this whereas you can throw peso at anybody and they now. Suddenly you've unlocked their world for them. Yeah and the end. They use it as a planning tool. They use it as a measurement tool they use it. You know it presentations. They use it with clients to say. Hey listen we can use this model to demonstrate results and it's it has changed the world for PR industry for Short

Spin Sucks Ginny Dietrich Publisher Founder And Ceo John Wall Christopher Penn Christopher Pen Bamut Sheridan Espn A. N.
"christopher pen" Discussed on Marketing Over Coffee

Marketing Over Coffee

01:53 min | 2 years ago

"christopher pen" Discussed on Marketing Over Coffee

"Greece's marketing over coffee with christopher pen at john wall good morning walk into marketing over coffee i'm john wall dime christopher pen and social media marketing world in san diego was last week there's all kinds of chatter and you were out there too steep happen first hand how did the show go to show was it was a good show this year it's so funny for years the show has been kind of like you know the the general solo partner kind of small business practitioner and stuff a now it's like it's coming into its own there were no serious heavy hitting enterprises there and not just speakers bike in the general audience style and it was a huge it's getting big now as you i their forty one hundred people on the ground and another two thousand virtually yeah the virtual detract going well and then of course you have badges provided by oven hero too i have to have a plug for that as part of the mix and i said chris broken was out there he had the posted some video on some things on that how about things that cut your i you know is there anything exciting or knew that you hadn't expected to see uh you you know nothing new a lot of the talk was about for example facebook and its algorithms now here's the thing that i think is is a missed point for a lot of folks facebook isn't social media i it is a social network but it is not the entirety over there are dozens of other networks youtube is a social network read it is the social network twitter is the social network pinterest and so on and so forth and a lot of people forget that you can be and more than one place at a time and you can get you will you will get different results for different channels so if you're not costly testing stephane traineau figure out what's working a just assume that facebook is the only game in town than you're going to not be happy with its for sure but also it's always funny hearing people complain about facebook i odd the organic side you're you're not paying amin thanks.

Greece christopher pen san diego facebook youtube twitter pinterest john wall partner chris broken stephane traineau amin
"christopher pen" Discussed on Marketing Over Coffee

Marketing Over Coffee

01:38 min | 3 years ago

"christopher pen" Discussed on Marketing Over Coffee

"Greece's marketing over coffee with christopher pen at john wall good morning welcome to marketing or coffee harm john wall today our guest is joy hawkins she's here to talk to us about local seo you know we talk a lot every week about seo and just kind of general tips and big news that google scott going on but local seo is kind of its own practice and it's very popular amongst our audience when we had survey listeners because there's significant roy there if you've got something this localbased and you've got an opportunity to do some work to make sure that you're working well more front it can really pay off for you and as part of that we had an article that joy a done about a year ago talking about filtering local search results in what goal was doing to stop fraud in that space and we'll we'll a joy give us the the tour the space joy thanks for joining us today now having me now is it local search your entire a focus of your seo work or give us the elevator pitch of of what you do and how you do yeah i mean we read it worked with our local that your shell when i made out would be and they get their customers from the local area that there shall we don't work at all it's like you know national bdmp injury america anything like that but we basically do anything to do is google so uh the book last blasio but we also do a lot of average walsh rather although we've worked with and we can felt with what agencies that offer local ngo to their customers and have problems there are issues that they can't figure out um we have a lot of those that did adulting with a this is.

Greece christopher pen fraud walsh john wall google america
"christopher pen" Discussed on Marketing Over Coffee

Marketing Over Coffee

01:36 min | 3 years ago

"christopher pen" Discussed on Marketing Over Coffee

"Greece's marketing over coffee with christopher pen at john wall good morning walk into marketing over coffee how john wall i'm christopher banish and coming off the super bowl of course that's always the big marketing hype i don't think it's huge high for us but the definitely a lot going on in advertising and and some interesting stuff i was actually pretty impressed what was your your overall opinion of stuff uh of the ads i think it was that the overall seem really was like diversity in inclusion yo tmobile had its stuff in there and a bunch of other companies other overalls really will was drake they played very safe for the most part it was not there's nothing anything i'll take at the super bowl itself super controversial yeah and i think that was definitely by design you know we've had such a an interesting political climate that people are going through this safer and friendlier america is some pushback on the martin luther king dodge trucks thing which i was kind of interesting but i was just a price a tied they seem to really just win the night that was my opinion of the we take a degree with one catalan and ripping off a whole lot of the other things like uh i can't remember the guy's name but the old spice sky borrowing hammadi all all of the different variations of of previous asks the one think i was surprised that they didn't raw may because it would have been you know favoritism towards one team was the his tied pod message that the post unsocial which was y'all should you eat tied pods it has basically him saying no don't eat tied buzzed only for doing a laundry us.

Greece christopher pen tmobile america john wall
"christopher pen" Discussed on KBNP AM 1410

KBNP AM 1410

01:58 min | 3 years ago

"christopher pen" Discussed on KBNP AM 1410

"The money station am 1410 kbnp is alam eaten militant moderate once again this is the oasis for those who have an aversion to the left right black white twodimensional approach and of course we have a breaking the story about these tags on my god plots is just reported that the doj recovers missing text messages between antitrump fbi agents rock and paid by jacobson and alex pappas that just got the story oh oh wow i'll be honest with you this is just of dizzy i'm absolutely does with this ever yours again alan even the middle to moderate this is the oasis for those who have an aversion to the left right black white twodimensional approach has just stated we have with us now uh over the show christopher penned all full staff writer we conservative review good to have you back christopher how are you today i'm doing long neck back we are of course discussing whether or not special counsel motors investigation of alleged team trump collusion as perhaps uh or will it be perhaps marginalized by the quickly growing evidence of doj an fbi corruption of course one of those things was the fbi ditching 50000 texts exchanged between these operationally biased personnel by the name of a struck and page peter struck in the lease a page but now we have breaking news apparently doj as we speak has recovered mix missing text messages between as they put in their headline antitrump fbi agents strock and paid show we read out of the gate the department of justice has recovered misting text messages between if you trump at the fficials peter struck lisa pace djs in instead victor generals said thursday guess that would be a michael horowitz up more than others his name okay now in a letter sent to gresham committees justice department spectra general michael horowitz said his office quote succeeded in using forensic tools to recover text.

doj text messages jacobson alex pappas christopher staff writer peter michael horowitz fbi alan special counsel lisa pace gresham
"christopher pen" Discussed on Marketing Over Coffee

Marketing Over Coffee

01:31 min | 3 years ago

"christopher pen" Discussed on Marketing Over Coffee

"Greece's marketing over coffee with christopher pen at john wall good morning welcome to marketing over coffee i'm john wall i'm christopher van and chevy snow day here so i am dealing with that it's kind of frustrating when the road is clear but as they snow day but that's a can't complain too much about that just how i go so ces is the news rage everybody in vegas doing the big show there are some crazy stuff about audio equipment a couple ten thousand dollar plus turned tables for the tragically hip did you have anything that a little more practical on your side the big thing i saw was with the echo spot from amazon that came out just for the holidays now i got one actually got two of them would for once the office one for home and it's great and then google y'all coming out swinging a see yes with three lull screened smart assistance as well so i think the age of the screen lewis a speaker or the smart speaker or whatever you want to call is rapidly come each week close because people are realizing that even having a small touchscreen on it is to such a huge increase in the devices utility google showing it like it when you're when you talking to it at four things like cooking directions its of other actions not the screen and people said holy or why is the screen so small them google in others have pointed the screen on your phone is just as big.

Greece christopher pen christopher van vegas amazon google john wall lewis ten thousand dollar
"christopher pen" Discussed on Marketing Over Coffee

Marketing Over Coffee

02:08 min | 3 years ago

"christopher pen" Discussed on Marketing Over Coffee

"Greece's marketing over coffee with christopher pen at john wall good morning welcome to marketing over coffee i'm john wall today our guest is temps in webster she's coast over forty speakers on the tadic's cambridge stage and of them five of them promoted to ted dot com so you're talking about well over seven million views of her speakers have been shared around the world attempts than thanks for joining us today delighted john good to talk to you again now i had done a session with you a little over a year ago and it completely changed the way i think about presentations on the way i act on stage and it just revolutionized everything so we finally had a chance to squeeze in around the holiday here but to get started listen to just talk about what you do and how you got to where you are today cure the quickest way to describe it is that i help people spread ideas and turn ideas into action a lot of that comes from twenty years in marketing as a brand and message strategists all of that that i did both from education and for asians was put to the test at the same time welford thirteen years i was also a weight watchers leader so that was about turning ideas and action but one to one and about stuff that was quite personal and then about four four and a half years ago i was invited to become the executive producer of ted ex cambridge and in that role i worked one on one with thinkers in experts and academics and folks of all stripes that wanted to make their big ideas spread and so what i did was help them refined those ideas and get them ready for the stagin that combined with everything i learned for marketing turned out that i could find to be reliable way to get people to find what was really the core of their idea and that sounds strange but a lot of times we miss the idea behind the idea yeah and so the big change in my thinking was that i used to always go down with it telling the story i would just have this huge load of slides and pictures and try and craft this massive story but that's actually backwards from from.

Greece christopher pen tadic executive producer cambridge john wall john thirteen years twenty years
"christopher pen" Discussed on Marketing Over Coffee

Marketing Over Coffee

02:08 min | 3 years ago

"christopher pen" Discussed on Marketing Over Coffee

"Greece's marketing over coffee with christopher pen at john wall good morning welcome to marketing over coffee i'm john wall today our guest is temps in webster she's coast over forty speakers on the tadic's cambridge stage and of them five of them promoted to ted dot com so you're talking about well over seven million views of her speakers have been shared around the world attempts than thanks for joining us today delighted john good to talk to you again now i had done a session with you a little over a year ago and it completely changed the way i think about presentations on the way i act on stage and it just revolutionized everything so we finally had a chance to squeeze in around the holiday here but to get started listen to just talk about what you do and how you got to where you are today cure the quickest way to describe it is that i help people spread ideas and turn ideas into action a lot of that comes from twenty years in marketing as a brand and message strategists all of that that i did both from education and for asians was put to the test at the same time welford thirteen years i was also a weight watchers leader so that was about turning ideas and action but one to one and about stuff that was quite personal and then about four four and a half years ago i was invited to become the executive producer of ted ex cambridge and in that role i worked one on one with thinkers in experts and academics and folks of all stripes that wanted to make their big ideas spread and so what i did was help them refined those ideas and get them ready for the stagin that combined with everything i learned for marketing turned out that i could find to be reliable way to get people to find what was really the core of their idea and that sounds strange but a lot of times we miss the idea behind the idea yeah and so the big change in my thinking was that i used to always go down with it telling the story i would just have this huge load of slides and pictures and try and craft this massive story but that's actually backwards from from.

Greece christopher pen tadic executive producer cambridge john wall john thirteen years twenty years
"christopher pen" Discussed on Marketing Over Coffee

Marketing Over Coffee

01:59 min | 3 years ago

"christopher pen" Discussed on Marketing Over Coffee

"Greece's marketing over coffee with christopher pen at john wall good morning welcome to marketing over coffee i'm john wall i'm christopher fan and it's a dream force week wrapping up here in decrease you're actually out in san francisco not for dream force but made the trek there so i was the news it just insane out there what's going on i flew out sunday morning for client visits this week and it was literally the nerd bird i mean it every almost every single person on the flight was going to dream force the all had the various past years backpacks and stuff from what people who poured it was about one hundred seventy five thousand people this year yeah totally massive know they have completely taken over the whole city so yeah and in fact a probably in the upcoming weeks i've got a few people that i'm going to check in next week about how the show went and find out you know get some of their opinions on what went down and we'll have a lot more reporting on that so more to come on that but the big one and you had posted a to sell source announcing some stuff with google analytics tied so that was really interesting and and for those who miss the news salesforce and google analytics announced the strategic partnership were there cells forces moving affair moustafa over to google cloud and then salesforce in gu analytics 360 the premium regime we'll be integrating which means that you could pass data to in from the different systems so for example if you are doing i enterprise sales and you've got some really hot prospects you can push that data seamlessly from sales with backtoback analytics for use with retargeting systems likewise and i think probably much more important is that you can push duggal analytics into salesforce manda and track all way to the close of a deal which has been a major weakness a web analytic software wary a once the lead is submitted a kinda goes into a black hole will now the promise of the system is that you'll be able to track the value of your marketing all way down through the closed deal in the sierra and that if it in fact works as advertise is going to be a.

Greece christopher pen san francisco google analytics salesforce gu analytics black hole john wall google
"christopher pen" Discussed on WGIR-AM

WGIR-AM

02:20 min | 3 years ago

"christopher pen" Discussed on WGIR-AM

"Houston mayor and i'm sitting here thinking we have five fatalities all in houston we've we have a report that might have been a six one now but they all came from houston and it's very fresh trading cysts has just in i'll tell people don't get on the road don't get as i was watching a guy being interviewed he's a why don't you get on the road will the bear mayors that don't get on the road and then he got on the road late and as a result of getting on the road late than the becomes problematic and then you still got a rescue the people you had a nothing lead time that that wasn't necessary all right how much worse is this going to get will check in with joe the starting also the lieutenant governor of texas dan patrick joins us reverend franklin graham would samaritans purse also we've got the waco navy is here to talk about their efforts to save lives along with all the efforts of all the other rescuers masing stories from this weekend congressman dana rohrabacher a one political issue today as we continue new hampshire's news now i seventy five bosley cleared live below fifty one i might patrick years look of the stories we're following and other from new hampshire stranded in houston thanks to hurricane harvey christopher pens zack who is from salem the rights by witchcraft says he was in houston for a speaking engagement but by the time he play i to leave the airports were shut down national weather service said yesterday of the fallout from the storm is unprecedented pens i told the new hampshire union leader he plans to shelter in plays at his hotel until he can get a flight north manchester blaze trying to find out who shot a teenager in the face and stand park the victim was news injuries weren't lifethreatening said he was sitting in a park branch saturday night when the suspect shot them ford no reason shortly afterward police father car nearby with blood and other evidence inside their shave they're treating the incident as an attempted murder new hampshire department of fishing game as new canine officer black lab named koro just finished her sixweek training with her handler officer james been budi the team is based in durham coroner will be helping with search and rescue operations joergensen avowed humans shell.

joe durham sixweek lifethreatening manchester new hampshire union shut down salem harvey christopher pens congressman dan patrick texas houston officer koro attempted murder zack bosley new hampshire dana rohrabacher waco navy franklin graham lieutenant governor sixweek
"christopher pen" Discussed on WGIR-AM

WGIR-AM

01:50 min | 3 years ago

"christopher pen" Discussed on WGIR-AM

"Of that book they gave her 14 million dollar advance she sold two hundred fifty thousand and probably a couple of hundred thousand were bought by feminist unions what have you clinton to tell audiences her personal roared detailed surprisingly funny story nationwide tour tickets selling for up to twelve hundred bucks mrs clinton the graceful and go away and let events resurrect you you hampshire's views now let me fly bosley clear to live below fifty one i might patrick years looked of the stories we're following and all their from new hampshire stranded in houston thanks to hurricane harvey christopher pens that coup is from salem and rides by witchcraft says he was in houston for a speaking engagement but by by the time he planned to leave the airports were shut down national weather service said yesterday of the fallout from the storm is unprecedented pens i told the new hampshire union leader he blames to shelter emplys that and so gel until he can get a flight north manchester blaze trying to find out who shot a teenager in the face and stand part the victim moves injuries weren't life threatening said he was sitting in a park branch saturday night while the suspect shot them for no reason shortly afterward police father car nearby with blood and other evidence inside their shave they're treating the incident as an attempted murder new hampshire department of fish and game as new canine officer black lab named koro jeff finished her sixweek training with her handler officer james bend budi the came is raised in durham coroner will be helping with search and rescue operations she against the vowed humans shell.

new hampshire salem houston koro jeff officer mrs clinton shut down new hampshire union manchester attempted murder sixweek james bend durham 14 million dollar sixweek
"christopher pen" Discussed on Marketing Over Coffee

Marketing Over Coffee

01:39 min | 3 years ago

"christopher pen" Discussed on Marketing Over Coffee

"Push a portion of the shopping toward their favorite charity because amazon is cut so much cash exploding out of the windows that they're looking for charities to throw it out which would be great for everybody and the other thing too where come up to the time of the year put together christmas gift suggestion posts or newsletter posts than you know so you tend to get the threefold of amazon affiliate lang cameras on smile and yeah raise the money for era you may actually have some amazon checks that beat the 20dollar checked we get every month here which is not enough to stop doing but also not enough to fund our flight to the uk but that will take the money as it goes oh i'm epidemic comecon where i've got an interesting interview coming up on that so more to follow their but i might be down in new york in october so that's going on you actually will be on a boat tomorrow we were talking about that service i can't roll the on a boat copyrighted music hair which i normally would but anything going under said that just the google analyst partner summit the end the month and then working at a couple of gangs in september and starting to book stuff out as far out as december now all right good deal yet q four coming down upon us whether we like it or not but that'll do it for this week so until next week enjoy the coffee enjoy the coffee you've been listening to marketing over coffee cryptic christopher pen blogs christopher dot com read more for john j j w fifty one fifty dot com the marketing over coffee thinfilm is cold mellon's g die from nastase and you can find it needy kelly for levy yet fully the lincoln all show notes.

amazon windows uk new york kelly levy christmas google analyst partner john 20dollar
"christopher pen" Discussed on Marketing Over Coffee

Marketing Over Coffee

01:34 min | 3 years ago

"christopher pen" Discussed on Marketing Over Coffee

"Oh i die after as i can so the software of great hygiene of doing that the athlete annum sd card and put it into the device yes only glitch is you have put on as he card not bigger than to gig so all my sc carter thirty two considered it's not the cost extra make a big but it can't read anything bigger than to say i had a by a to gig sd card for like a dollar somewhere and transfer the data there but that was good because as we teach the marqui seminar created tension will it work will at work will work if it was easy i probably wouldn't appreciated is much or took an extra did was it hard but took an extra five days in cost the dollar and i put it in i restarted and it blew me away there was smoke coming out of my amuses magic just magic a whole different sound now that's that's fantastic excellent south we really appreciate view spending some time with us here and and giving us the update i'll have links to the marketing seminar people can check that out and get more information on that but other as again thanks for stopping by i get smarter every time i talk to you thank you for spending the time i really appreciate this that'll do it for this week until next week enjoy the coffee you've been listening to marketing over coffee christopher pen blogs at christopher s dot com read more for john j j w fifty one fifty dealt com the marketing over coffee theme cell is gold medal g by nastase and you can find it easy kelly for maviya or fully the lincoln all show notes.

sd card marqui john gold medal five days
"christopher pen" Discussed on Marketing Over Coffee

Marketing Over Coffee

02:02 min | 3 years ago

"christopher pen" Discussed on Marketing Over Coffee

"You have a a great point there that we've seen kicked around a lot lately of the person reflected in the algorithm your i gave the this goes back to you at a post about milton friedman a couple of days back talking about how corporations have kind of shirked responsibility for a lot of what happened said just say look as shareholder value that's all we're here to provide and they basically just kind of skirt around thinking about anything else that the company should be doing or its its human impact at the top of the height meter as we speak today is artificial intelligence and machine learning and it we've seen here in this case to wear it's the people behind the algorithm are influencing its its results and even a great point that christopher pen had had is that it you know these are just people and these algorithms don't show up with sapienze you know they don't have wisdom because there's a lot of people that don't have enough wisdom to to get buyer be successful so with all the are you looking at artificial intelligence in dc that affecting things and will this make the situation better or worse as far as just blaming everything on shareholder value that's a great confusion of these two topics so let me take if a sector conflict the milton friedman thing really really pisses me off it took off as a concept because he gave greedy fearful people the perfect crutch gree because they could make more money and fearful because they were going to be responsible that if you're just a pawn in this invisible hand doing what you have no choice but to do which is raping and pillaging in maximising profit while the no one can blame you and we're not comfortable letting people off the hook in any other space of our lives and i don't think it's appropriate to let people off the hook here in fact it's the opposite so what real creators and artists seek is to beyond the hook to be responsible to say i made this and i own the impacts of it.

milton friedman christopher pen artificial intelligence milton
"christopher pen" Discussed on Marketing Over Coffee

Marketing Over Coffee

01:39 min | 3 years ago

"christopher pen" Discussed on Marketing Over Coffee

"Christie's marketing overcome faith with christopher pen at john going to marketing our coffee andrade wall by christa an event travelling the world are you mentioned that day you met some strange people who actually do you realize for your family has exactly asked it'spadilla whirlwind trip two weeks in vegas plus a week in the eu yethow do you torgau anyways now that was ibm right are you ready isteph that was ibm plus some work from the parent company of a shift communications on nationalpublicrelations those a really good event ibm it was sort of a three in one machine learning and data science governance answer of hybrid uh clouds stuff and a kind of the big takeaways from the the ibm vent were making data science easier for business users one really cool feature they were showing off was applauded data set to their platform it will attempt to identify which machine learning model you should use on the presumption that you probably don't know which one is best for your particular data which i thought was a kind of handy the rest of the event the really the big big thing across the border is is gdp are yeahyeahand so we had mentioned that chester as second and then you actually linked to a post that you've gotta gdp are primer and it's funny has come up in a couple of other places that we've been talking up at the basic ideas just that the eu's gonna crack down on data and the fact that if you've got anybody from the eu in your list the suddenly opens you up to massive damages but what more do we need to know about potato.

Christie christopher pen john vegas eu chester ibm data set two weeks