35 Burst results for "Chris Smith"
UK Government Confirms Plan to Lift Lockdown Measures in England
"At the start of next week the uk government will drop nearly all of the measures that were introduced to help stop the spread of cova nineteen across england. Prime minister boris. Johnson's big bang reopening is being keenly watched around the world and its success or otherwise is likely to determine whether other major nations will follow suit while monica's health and science correspondent. Dr chris. smith. Told reese james what we should expect a nineteen fifty lies of course the that the government had deferred the big opening up so called freedom day. Which was deferred. 'cause the original day the twenty first of june was judged to be too high risk because we had grubbing rights of iris. We had the delta variants which is the indian sub type two which is spreading more than the government had anticipated and there were not enough people it was judged who had received both doses of vaccine which we another critical to head off the delta veterans who had been vaccinated which meant we were risk of a much greater search if numbers so the case was made let's defer to the nineteenth to july. This will give more time for more people to have more days vaccine in other words. We'll we'll get more. People double jabbed and that should make the opening up a bit safer than it otherwise would be because they'll be more people who've had those critical to digest magazine and therefore low risk. Were they to actually run into to environment infection.
Global COVID Vaccine Inequality 'Becoming More Grotesque'
"World. Health organization has warned that glaring covid nineteen vaccine inequality has created a two track pandemic with western countries protected and poor nations still exposed. The warning came as the leading charity. Unicef said that millions of coronavirus vaccine could be wasted if wealthy nations send large amounts of left overdoses to the developing world. In one go. Well let's get the latest on this now with monocle. Twenty four health and science correspondent dr. chris smith chris is also a consultant virologist at cambridge university. Good afternoon to you chris. Good to have you on the program as always and let's start with that issue about. I guess western countries being undone by their own largest this problem with flooding these needy markets in one go. There just isn't infrastructure to cope with that. It's a tricky one isn't it. We've never been down this path before. We've never tried to do what we're attempting to do. Which is vaccinating entire planet. An entire planet with eight billion people on it. We think there's probably in the region of seven billion people who are not immune because one billion have either had the infection recovered and become immune or they've had vaccine so far
Biden Tells Intelligence Agencies to Probe COVID-19's Origins
"Us president joe biden has called on intelligence in the country to redouble their efforts to investigate the origins of the covid nineteen pandemic. The president's ordered a report to be issued within ninety days amid growing pressure from republicans and the broader scientific community which owning us now is more nichols health science correspondent. Dr chris smith also on the line is louis lukens format. Us diplomat now. Senior partner at cigna global advisors. Thank you both for joining us on the program today and lukens actually start with you on this political pressure. I guess that joe biden is perhaps reacting to can you characterize what what. What is that pressure i can. Who are the main players. The main actors here who are low to offer these tough questions. Well martha sure. I would describe it as pressure on joe biden from from other parties to to carry out this investigation i think he genuinely and and his top scientists agreed that they that we need to have a better understanding of where this virus originated and how it originated. He asked president biden s the intelligence community to do an initial report which he was briefed on recently and he was unhappy with the results of that because the intelligence community was split some of the agencies felt that it was a lab accident and others felt that it was more likely animal to human contact and so he is now asked intelligence community to redouble their efforts as you said an in ninety days produce a report i think he recognizes that they may not have a final answer. He he he wants to say. He says he wants to bring us closer to definitive conclusion. He doesn't say bring us to a conclusion. But i think he feels is important that we have a better understanding in order to prevent future pandemics.
Sage Calls Emergency Meeting Over Rapid Spread of Indian Variant
"Who we begin today's program here in the united kingdom where leading scientists are holding an emergency meeting in a bid to tackle a surge of the highly transmissible indian covid nineteen variant comes as prime minister. Boris johnson warns that new strains of virus could cause even greater suffering next winter. Then the lost if they're allowed to take hold well. Let's get the latest on this with monica health and science correspondent dr chris smith. Chris is a consultant for logistic cambridge university. Good often not always great to have you on the program Just about this Indian variant and the specific threat that we are beginning to understand. It might post. Initially we thought there was just one variant and it got dubbed. Be one six one seven and it's been documented for a few months in fact since last year but then we realized that in fact there are multiple subtypes of this variant. So they're now get designated as a subtype one subtype two subtype three and the one. We're most concerned is the subtype to and in this country in the uk depending on who you talk to and how the data compiled more than a thousand cases or about five hundred cases now. That's because some analyses do include returning travellers that have been picked up and then isolated others are therefore including Everybody so depends on which of those metrics you use. The one to be most concerned about is what is happening in the community because what we are concerned about with any kind of variant of the corona virus including this one now dubbed by the who as a variant of concern meaning it has destructive or disruptive potential
WHO releases coronavirus origins report
"Than a year after the coronavirus pandemic i swept the globe. The world health organization report into the virus has finally been released although it doesn't give a definite origin for the disease the w. h. o. Says it's likely that it was transmitted from a bat to humans via an unidentified intermediate animal species virologists and monocle. Twenty four health and science correspondent. Dr chris. smith joins me to discuss this now. chris. Thanks for coming on firstly. Why was this report so long in coming and there are a number of reasons but one of them was that the chinese were not terribly supportive. If you record just a few months back. The investigators were held up getting visas. Getting into china they were just stuck in singapore rages and then once they got there. It was very much. The staged managed thing and this is not happen for the first time in so many times before the they've been number of obstacles pushing the way which meant that. That was difficult for a start. And just doing this kind of work is really tricky. You're saying where is the smoking gun that caused a pandemic in a city that has millions of people living in it into country with a billion plus people living in an is a big country such try and track all these different moving parts down and pin them down on one mechanism is really really tough. Which is why this report has a number of different possible reasons to account for what they think might have gone on. It has also taken a very long time
Seattle barge floats away, strikes 3 waterfront homes in Gig Harbor
"At a dock yesterday morning and gig Harbor. Chris Smith's home was one of those damages just veered off to the right. So it's a front right corner of the barge. The gravel barge that hit us. You saw the tugboat coming toward their home and tried yelling at the tugboat operator. Later, the operator admitted he'd fallen asleep at the helm. Coast Guard is investigating that incident. A new study finds it eight and 10 Americans think the
One year on: What have we learned about viruses since news of COVID-19
"Is a year since the world. Health organization declared a global pandemic and the world's began to adopt the lockdown status. That we are now so familiar with and according to the. Who also face the prospect of the pandemic staying with us until at least the start of next year. So what have we learned or dr. chris. Smith is multiple twenty-first health and science correspondent and a regular voice on one twenty four. Good morning chris. Well i remember this time last year. We were having a very similar conversation about the world going into lockdown. And he said we've got a book on bird flame. We're having a meeting. I think we might be all right. How how things out for you. In what respect. Because i if you look at different aspects of of how my life has played out then busy would be the best definition. But but i have a career which is a media career and providing science and medical commentary on things like pandemics at the same time. I have a medical career. Which is vera gist. So it's a bit like someone took. Ill musk's big effing rocket and place like no one on each leg and just ignited the same time i appreciate i. I've been very busy and in some respects. It's been an exhilarating terrifying right for others. It's obviously been devastating in terminal respect as well as in a sort of economic respect. So i think everyone is fed very differently. But maybe that wasn't what you were asking. Well let's focus on the variety section of it there. Is this sense of trying to be prepared. I think there's a feeling that many people had this time last year that we didn't know what was around the corner but the everybody was doing their absolute utmost to make sure that they could be as ready as they could be. What was it that we learned about viruses and how to deal with them within in the last year. We'll know not the golden rule book for anything night this because every situation is different every viruses different. And we'd never had a situation like this. We'd had similar situations. We've had flu outbreaks before and we'd had saws marquand the ancestor. That came in two thousand eighteen. Two thousand and three off of saul's sauce covey too but we hadn't seen anything quite like this as a result the there is no golden rule. Book says when this happens. This is how you handed of course. Also every country's different every population is different than makeup of those countries is different the way in which people work how they live what they do as a country how they respond as country. The letter prepared misses. The country is different. The amount of travel that goes on between countries is different. So it's really tricky. When you've got that extremely heterogeneous makeup of the world which makes a great place. of course. it's very difficult to then say. Well this is how you control something because there is no evidence to fall back on apart from things they'll related but not the same and when you've got that difference and it's a fluid situation where it's always a moving target because as we might one step forward things change the then mean. The virus takes a step foot. We've seen that with the various example. It's been tricky all the while it's been a massive learning process at every stage to work out how we can best out this challenge and we are not there yet. I mean my my mistake. My biggest mistake. I think was anticipating that we would have solved this problem by now. I honestly thought that by now We we would have been on the road closer to home for
Oxford University To Begin Trial On Mixed Vaccines
"The university of oxford is to start to trial combining vaccines made by astrazeneca. And it's an order to introduce more flexibility and speed in vaccinating the world but it comes to switzerland has said it needs more data before it approves the oxford astor's annika job despite both the uk and the eu not only approving it but fighting last week over. Getting hold of enough doses. Let's hear from dr chris smith monocle twenty health and science correspondent. Good morning chris. Good to have you back. How does this work then when you combine to actions well this technique is good hetero lagos vaccination quantum mouthful. But what it basically means. Is you give persons one jab of one time and then a bit later on after three four weeks twelve weeks you give them a totally different vaccine. But also on the designed to program the immune system against coronavirus. We've been doing this thing fractured decades for different kinds of infections. And it works really well and the reason. It probably works very well. Is that when you go to school and you learn your lessons you then learn how much you've learned when you sit in the exam whole basically it's knowledge but it's being applied tested and stressed in a different way and it sort of similar with how the immune response works to Seeing one kind of stimulus decry navarre's than another one. And you make them much more. Resilient and robust response that way or at least not as the theory that's the outstanding knowledge. We haven't tried it with krona var so to make sure that what we assume is happening. That's why the government is putting forward this seven million initiative to find
New Strains Of CoronaVirus Are Breaking Out Worldwide
"Now anybody who has had any experience of life on this earth the last year or so. We'll be firmly of the belief that one strain of covid nineteen is more than enough as it spreads itself around the world however new variations keep being detected including one in the uk which appeared more readily transmissible a south african one which might be might be rather somewhat resistant to vaccines and brazilian one. Ditto small numbers of both of the latter have already been identified in the uk and dot dallas present elsewhere or on route. One joined with more. By dr chris smith monocle twenty fours health and correspondent also a virologist at cambridge university. Chris as we have discussed many times before all viruses mutate. What they do. Is this one doing so unusually quickly an door. Dramatically hello andrew. We don't think so in some respects. This is to be expected for the reason. You've outlined that the that all viruses mutate and change this one's no exception and therefore we're going to see a gentle drift or evolution of the virus specifically. We're going to see that happening. Most often. in parts of the world where the prevalence of the disease is highest in other words. Where you've got lots of people being infected. I'm passing the virus to lots of other people. That's loss of the roles of the genetic dice that the virus can take in order to accrue changes and optimize itself because at the end of the day viruses optimize themselves in order to spread most efficiently in their particular host and this is a new infection humans therefore it was pretty well adapted to us but not perfect. There's some room to maneuver and that's what the virus is doing. Its adjusting its behavior and its biology. A bit in order to spread most optimally among us. Humans the different variations though in different places those responses by the virus to local conditions. I guess whether it's it's climate or something else yes. Any kind of organism on earth is going to adapt itself in response to selective pressure applied by the environment in which it lives. These corona is a living in a human environment and therefore all behavior to a certain extent affects the behavior of the virus as we apply more selective pressure to it by making his job harder to spread between us for instance by social distancing through various other public health measures and spread control infection control. You'll going to select for viruses that all reproductive fitter in other words. They're better at doing what they do. And and in that way you'll get something that is usually more transmissible. That's what we saw the slight surprise here. Is this question about whether it is causing more severe illness or not now. Obviously the jury is a little bit out on this. At the moment we do have some directional data than that may be the case but it is early days of only just begun to take this trend. So we're not entirely sure whether this is a statistical artifact just a product to the fact there are lots of numbers and so the viruses is producing lots of infections. So we're seeing more severe infections or whether the genuine is evidence for higher talapity rate in each of the cases. So that figure we've been given by the uk government that suggests that the uk variant might be thirty percent More deadly which is an alarming sounding figure. Is it possible that figure is either less alarming than it sounds or actually not entirely accurate. Will the government put this across a downing street. Press briefing country balance-sheet presenting numbers in terms of deaths per thousand. And he said if you look at say a sixty year old man the risk with the parent strain of corona virus of that person passing away. If you had ten people with a thousand people with krona vars you might get ten people with die with this new variant that ten rises to thirteen or fourteen hence a forty or thirty percent increase in the mortality rate so they are nevertheless odds to emphasize the case fatality rate remains very low so in other words we haven't got something that's killing thirty percent people what we've got something that appears to based on the data that initially have been analyzed. Be a little bit more lethal as in not for the person. Obviously if you die but it's on average killing slightly more people than before but we don't know for sure if that's the case i mean. We have got a number of studies that present this london school hygiene tropical medicine of showing that the the risk ratio is about one point three five times greater with the new variant than the over one point three five. That's a thirty five percent increase. Imperial college of donna. Study then numbers range somewhere between high twenties to mid thirties. In terms of percentage increase in risk ecstasy university They did a smaller study. One point nine one was there multiple in other words. It's ninety percent worse. A public health england cited figure one and a half or so so therefore all of them seem to be centering on there being an increase in risk. But we don't know exactly how big that risk is but we think there is one but we need to reassure ourselves. This is real finding. it's not just a product of the fat. We're seeing lots of infections with this new air. It might be that. We're there foreseeing because of the disguise of the the problem more people who are at risk of having a severe infection. Cropping up with this very factional. They are trying to control for that so it doesn't like it might be real
London And Surrounding Areas Restarting Lockdowns Due To Coronavirus Mutating
"And parts of essex and hot fanfare are hours away from returning to the highest level of covid nineteen restrictions following an alarming spike of cases in the capital pubs restaurants and other indoor entertainment. Venues will close once more. The latest surge has been ascribed to a new variant of the corona virus which appears to be growing more rapidly than previously for the moment however the uk's government says it has no plans to review the curious christmas truce. It appears to think it has negotiated with the virus. While i'm joined with more on this boy monocle. Twenty four health and science correspondent dr. Chris smith also a virologist at cambridge university chris. This the idea that there's a new strain of covid nineteen sounds like the very definition of the absolute last thing. We want to hear at this point. How grim news is this to be quite honest with you. I'm not alarmed. I'm not surprised. And i'm actually quite reassured and explain all those things ovar mutate because they're based on the same genetic code is running in pretty much will life on earth then the same mechanisms that lead to life evolving and changing apply viruses. And so as they go through their hosts they would evolve and change and corona virus is no exception. That's exactly what's happened to you. Therefore we would anticipate that we would see different strains and different emerging and indeed. This is not the first time it has happened. We've seen happened early. On in the pandemic in china we've seen it happen and disclosed various different forms of the viruses spread across the world and in europe they documented some of the same changes are now being seen in this new variant in the south east of england. So this is not altogether new in terms of concept and is not altogether new in terms of variant. This being disclosed. We're reassured by matt. Hancock saying yesterday house commons the the. Don't think although they are confirming that this will lead to the virus sidestepping the effects of a vaccine. We don't think it makes people who catch it for ill. It just may be transmits a bit better. Although that speculation on airpods that they're they're saying it might be linked to an increasing cases in the southeast england in terms of course load but don't know for sure if we're going to try to be exceptionally optimistic about this. Is there any possibility that the reason the viruses having to mutate to survive is there an indication that perhaps that means we've got it on the run will certainly when you apply pressure to a virus and by pressure. I mean for instance putting a vaccine into a population so you create an immune barrier or you put in place public health measures. You are forcing the virus to change to optimize to those new conditions. Because that's why things evolve in the first place. They're responding to selective pressure from their environment. And we know we do this to the flu. We know this happens with hiv. When we give people hiv drugs for example then the virus that grows in them is the only one that can bypass the blockade of drug. And that's why we use multiple drugs at wants to minimize the chance. The happening so the concept is common. Well understood so yes. It is. Theoretical possibility that by applying pressure to the virus. We are forcing it to become more infectious so that despite robbing it of opportunities to transmit it can still continue to transmit given the does appear to have become more infectious in the capital. However does it make the proposed relaxation of restrictions around christmas. Look even more. Ill advised than they might have. Well we don't know it has become more infectious in the capital. We know we've got more cases same in the east and southeast of england essex positive of cheer kent. They've seen big increases in numbers of the trend is in an upward direction. Which is why caution. Reproach has been taken in the uk by moving. Probably the best part of eleven million people who live in those territories into a so-called tier three situation to apply more pressure to the virus. The idea i think is this is anticipating the trend is going upwards where we are today is not where we're going to be tomorrow and so by bearing down on ahead of christmas when there's going to be this loosening effect where we got five days of reveling and Enhanced mixing the there are going to be more cases so if we start molo point and already have more control at the virus to start with them. We're going to end up finishing the low point than we otherwise would is or anything that the rest of the world should have learned from the united states. Experience we've thanksgiving because that was sort of a test run of what happens if all of a sudden millions of people travel by aircraft and by train and spend at least today in close quarters with households other than their own well. This is exactly what happened with chinese new year and when millions of people were mobilized to crush china to get together for the chinese new year this probably spawned even more cases because people traveled internationally for that event to so yes. History is full of examples of peop- of of Repeating itself and this is no exception. We are anticipating that. The mixing that goes on over christmas will lead to more cases. The question is how many more cases and how are we going to cope with them. So is there a good reason at least scientifically good reason. Why not just this government. But any government wouldn't just say to its people look seriously. Christmas is basically cancelled We are just going to have to suck this up for a few more months. We do have a vaccine to look forward to. We do have a restoration of normality to look forward to. We might maybe think about throwing in an extra couple of bank holidays around. June but christmas is basically not going to happen. Will the president of the royal college of emergency medicine was asked this very question on bbc. Radio four's pm program. Yesterday an her answer was. Are you asking me. This is a doctor or as you asking me this as human and actually you get a very different also because the doctor slash the infection control person is going to say which just council everything we should imprison. Everybody break the chain of transmission bear down on the virus but the human element of this is people need something to look forward to. Morale is incredibly important. And if you rob people away of the one thing. They've looked forward to in. What is the end of a very dismal year than this will probably translate into poor compliance in the long term. it will probably therefore translate into in the long-term more cases more headaches more problems and ultimately more casualties from are so. I think the government have of compromise. Here the trying to go for a controlled christmas. Where if you allow people some flexibility you know that most people will be responsible. You hope that they are. You're willing to tolerate some degree of of letting your hair down because you know that in a noncompliant christmas where you'd said don't do this and if on breaks the rules anyway he's probably going to be a higher price to pay in the long term. I think that's really the equation that they've done. Well let's look finally at the progress of that vaccine which is now being rolled out in united kingdom and again it's a question of government messaging. Does it strike you. As a missed opportunity that there is a website with a rolling hourly update of how many people have now been vaccinated. Well the numbers are not that high yet You see numbers like yesterday. They did three hundred people or four hundred people in this hospital and that hospital. And when you see that there's this peak of mount everest which is sixty eight million people in the uk high eight billion people on earth. Hide one what. You wanna do When you knock a few hundred off that is not much. And so. I think maybe that's coming may be there. There is that opportunity in the future but for now. It probably wouldn't be a big demonstrable difference
Covid-19 vaccine: First person receives Pfizer jab in UK
"Well. Biontech and pfizer's landmark coronavirus vaccine has been given to the first person in the uk as part of a mass immunization program. The uk's vaccine roll it is being watched keenly across the rest of the world has other countries begin. Prepare to vaccinate their own populations for the latest on this. Let's talk to our health and science correspondent. Dr chris smith. Chris is also consultant for all the gist at cambridge university. I good afternoon. Chris tyler so i guess So far so good at least we have. We have a soundbite already. We had at the top of the program from this ninety year old woman. Who's been there the first to be to vaccinated chris last week. We saw a little bit of Chest thumping on the part of some politicians the uk saying look. This is great The uk is steaming ahead. How eagerly he would you say not. Just the immediate neighbors across this side of the channel but around the world are going to be watching. What are they going to watching. Forty you think over the coming days and weeks as this rolls out well think it will be a confidence boost to those other countries because no one likes to be i they unless it's a shorty. A dead cert. There's always some risk with any kind of intervention. And this is no different. So having a regulator a regulator that's world renowned the jewelry the medicines and healthcare products regulatory agency. Which is the. Uk's regulator which prior to just having jurisdiction over the uk walls prior to the brexit transition kicking providing that service for the whole of europe. Now europe does that through the ama it. It gives a precedent that other countries can look to and say right. Okay one fairly ferry. Big actor has gone ahead with this nathan. It's good therefore we're happy to Gives us some confidence too. So i think that there's always that aspect to it and it's coming good for the uk in the sense that it saying here we are. We've had a pretty rough time with this. But now some some fantastic triumph of sciences kicked in and we're about to start deploying this across the country and we're gonna we're gonna protect our outpatients. We have this type of approval from a respected Player how much do agencies elsewhere of course within the eu and obviously similar bodies all over the world. how much does it short circuit For them as you said. It establishes a precedent And does that mean that you have you know days or weeks then knocked off the process. Of course he. I'm sitting here in switzerland. Obviously a lot of talk as well about of course is also on the uk as well so does it actually then really prevent And and and and you do you have a moment where you have a real series of time locked off. They'd process well. The europeans are considering this through the jurisdiction of the ems the european medicines agency but the uk is still subject to a you know and in the uk is used one particular rule which is a regulation one seven four which is a specification for in public health crisis. Or emergency you can. Emergency approved something for use in your particular jurisdiction so the nhra has used that to approve this for the uk. Any other country in europe could've done the same thing so it's quite interesting that they've actually decided to white on a broad overarching decision from the a. But it doesn't matter. Who your regulator is they have to meet the same checks and balances. Because at the end of the day they all the gateway between a manufactured product and the public who going to receive it and it's on their neck that the decision rests so then going to say a will. They did it so we'll kind of ignore with this stuff would just sign it off. They are going to apply wherever they are in the world the same rigorous checks that they would apply whether or not someone else regulated something but it does help to give them confidence and he gives them a bit more political impetus when they see that. Another major regulator has taken a product which is also going to be wheeled out in that particular country and said well you know what's good enough is enough the ganda over the past few weeks. Of course astrazeneca moderna in this case. Biontech visor they. They've all been popping up in the headlines. Chris and of course various speeds that of course these approval processes have been working at now. We have three vaccines. We're we're now told her that there might also now be a fourth which is very much in play might be getting closer to approval. How different are all of these in terms of effectiveness and and do they all function largely the same way or do you. Also because obviously many countries that are hedging their purchasing all of them. Am i going to be particularly concerned. In a couple of weeks. If if i choose to get the moderna vaccine versus the astrazeneca versus the by pfizer one. In fact i think the uk has go options in on seven different vaccines and yes. You're right three of them are nearing the finishing nine in the uk but there are many others waiting in the wings around the world. There are ten different types of vaccine the work in ten different types of ways or being generated a more than forty and now in advanced stages of clinical trials. So pretty soon. We're going to have more vaccines than we can shake a stick at up to a point. That's a good thing and it's a good thing because not vaccines are going to be suitable for all people not vaccines are going to be available to all people not vaccines are going to work in all territories and what i mean by. That is if we take the fiso vaccine as an example. This needs to be kept at minus seventy degrees until five days or so before you're going to use all nine hundred and seventy five doses that are in batch and i've just seen a letter go from medical director saying can we make sure that we we use all nine hundred seventy five days in a within the five days so that we don't waste any of this very precious vaccine. Now that's going to be no use whatsoever in some countries where they don't even have a stable. Electricity supply let alone a stable minus eighty degrees freezer. So therefore having lots of options is a powerful thing also We don't know what the long term outcomes with these vaccines against be. We know that they provide pretty high level of protection but short after the vaccination program is finished in other words in in the weeks to a month or so. The person's completed the vaccine course. They're protected with the fis vaccine to the level of about nine hundred ninety five percent. But what happens in five months. What happens in a year. we don't know. And it may well be that other products that come along are able to confer a longer term protection. They might confer a big boost if you give one of those on top of one of the other products. This is a learning process. We're going to be sort of going through this process as time goes on an. It's always good to have more options. Where this sort of things concerned. If if your project yourselves twelve months twenty four months out do you think we also end up in a place because of because of cost because of stability many other things that they're only going to be potentially to vaccines. Is that the way things often go. The other ones might be effective but they might be too expensive as you said they might be too volatile and they fall by the wayside. I so i guess what i'm getting at. Will there sort of a clear winner in all of this in terms of one of the players and obviously the concoction that that ends up within the syringe. Well it's hard to say. I mean you know it's like niels bohr. Who is the forefather of quantum mechanics. Said prediction is very difficult especially when it concerns the future. But it's it's going to be very hard to know because we don't know what the long term outcome with these agencies. They are expensive. These genetic vaccines that pfizer. Madonna offering all pricey the astra zeneca vaccine. Which is still sitting with the regulator here in the uk. At the moment that one will be much cheaper and is also much easier to deploy and store so that there are pros and cons of all these things and it may not come down to simply a case if this one does this and this one does this therefore two horse race. I think we will definitely be a market for a few of these products whether or not. That market's going to be sufficient to sustain all forty plus of the clinical trials that are going on now but but certainly while the world is rushing to get this stuff in sufficient volume. Because that's the issue at the moment the companies just can't push it out the door fast enough the moment it's any partner storm so people are desperate to access whatever vaccine they can as fast as they can and just before we go chris any sense. When you're maybe discussing with your medica- medical call leaks. What the uptake is is going to be. I was talking to a doctor at the university hospital here in zurich the other day his defense was that you know probably just within the hospital owned probably fifty percent of the staff. You know would not be interested in taking the vaccine. Is that sort of a a pretty good gauge. In terms of how the public will look at this. Or if you're not in the medical trenches all day maybe you're going to be keener to take it any any house view from your side. I'm sensing quite a degree of what we dub vaccine hesitancy based on the questions that are coming into various radio programs on participating in basic enquiries from members of the general public and if you look at the day to this come out of the pew research center in america have been running a number of population surveys in the states and originally that was very alarming showed that fifty percent of people would reject a vaccine offered one at that point in time. They recently repeated that survey found that in fact the uptake had risen to fifty from fifty to sixty percents so in other words forty percent. Turn it down. But that's still forty percent. Turn down right now in the uk. We think it's probably going to be Less than that but at the same time still a significant proportion of people are uncertain citing rapid production very rapid approval. As a reason for concern. I do think this is largely going to take care of itself though because what will happen is that because of the way in which these vaccines are being rolled out to high priority high risk groups. I with a trickle down into the younger echo lonzo society over time by the time many of the people who live in countering who is saying. I'm nervous about this. Come to be offered a vaccine. It will have actually been through a very significant proportion of other people and that may well have in still quite a bit confidence into people are safe track record by then so i think it may be one of those short term problems. The actually takes care of itself. That's what i'm hoping anyway. Chris thanks very much for that. That was monocled health and science. Dr chris smith.
Chris Smith on Collard Greens
"So maybe we should just back up just for a couple of minutes in sort of talks. Like taxonomy away you know. What's a collared They're in the same genus and species as cabbage kale brussels sprouts kohlrabi cauliflower brassica. And yet there's like so many groups within that it's just tax comically. This is one. That's stumps me all the time and i can't keep it straight because there's like these groups cultivar groups within that sort of a species and the collards are in one of the groups along with kale. I think i think they're the most closely related to cal anyway. So what are they and they have a lot of cousins in the cabbage family. Right whenever i teach on seed saving this is the species that i use as an example of kind of like the models of domestic crops. Because that you know bresca elleray ca has as a species best all these different offshoots that you've just listed some of them but to walk into the supermarket and see your cabbage had and then you're kale and then you brussels sprouts. You wouldn't necessarily put them all into the same species but through the you know the active like selective seat saving and really developing specific traits within that species. We we see this crazy diversity of food crops broccoli and cauliflower included in that so that's that's kind of fun to explore Specifically within that definitely very close. Takeo is interesting. One thing i noticed when i was working at searchers small seed company down here was in. We started carrying portuguese kale. But it turns out that put kale looks just like a college leaf and i was like hang on. What's what's going on here. And it turns out in portugal. They don't really have a way to differentiate the two so they really are very closely related on that level and and collards adjust they do reasonably well with the heat's even though they taste better after a frost and they tend to have a little barba a broader leaf. But as you'll save if you check out some of these college that will working with even within what we call college. There's this huge diversity and we have some cabbage college. That fall a little bit more of a head like cabbage even though the cabbage has gone all the way to tighthead. You have these like heading college which again kind of maybe think about like heading lettuce versus loose leaf lettuce so there's a lot of differences within colleges well a lot of diversity to explore which
No. 25 La-Lafayette wins Sun Belt West, beats South Alabama
"Number twenty five Louisiana Lafayette was the thirty eight ten winner over south Alabama as Levi Lewis passed for two hundred fifty two yards and three touchdowns the raging Cajuns gained two hundred and fifty four yards rushing in wrapping up their third straight Sun Belt conference west division crown Chris Smith finished with ninety nine yards rushing to go with a ten yard reception for the Cajuns Louisiana Lafayette has won four straight since its only loss on a last second field goal by number fifteen coastal Carolina I'm the ferry
Coronavirus in France: Curfews to come into force in several cities
"Let's begin here in Europe as cases of Corona virus continue to rise across the continent governments have been doling out new restrictions from a citywide curfew in Paris in seven other French cities to right here in London, which will move into high alert level on the traffic light system. That's already looking like a speed bump to progress a few short days after it was implemented earlier this week we. Heard from Mongols Health and science correspondent nets. Dr To Chris Smith and he explained why lockdowns may cub infection rates but are really in some sense just delaying the inevitable. I am skeptical and the reason I'm skeptical I think is an information deficit. I haven't actually seen the case made for. If we do this, this happens if we do this, this happens and this is how certain we are behind these numbers. Remember it's only a while ago. That someone said we're going to shop pubs at ten o'clock at night, and this is going to reduce cases. This is going to reduce transmission. Yes. It will reduce transmission in the pub but what models and maths equations don't foresee is the predictable unpredictability of people, which is they then go out of the pub in the street mass transmission out there are back to someone else's place mentality with a whole bunch of of takeout and far more. Transmissions in that setting. So I think on the one hand if you just the question would lockdown translate into fewer cases on say, yes. If you then the questions about differently, what are the long term repercussions of this does this actually translate into a long term difference in the trajectory difference in outcome well, more people die later, just not today those are the sorts of questions we need to see set out so that we can all be. In the decision making because at the moment is coming across as a bit of some some people with big brains of said this, and this is what we're gonNA do based on some other input from some economists and I don't think he's transparent enough and I think is now is critical more than ever to take the public along for the journey to because that is missing at the moment morale is falling support is wavering, and if we're GonNa make these things, work evidence proves to us we have to have everyone on board onside an all acting together decisively otherwise, we would just fiddling while Rome Burns.
WHO: Letting virus spread to reach herd immunity is "unethical"
"As the covid nineteen pandemic has been sucked ever further. into. The deeply tedious culture wars polarizing many Western democracies they gathering climate has been made on behalf of so called herd immunity. This is the fairy which holds that if nature is permitted to take its course, within reason, sufficient antibodies will be distributed among the populace to reduce the viruses spread to a manageable kroll. The World Health Organization has now sat emphatically upon this view who chief Ted, Ross Cabrera's calling herd immunity scientifically, and ethically problematic one joined with more by Dr. Chris Smith. Our Health and science correspondent also virologist Cambridge University. Chris, he calls it scientifically and ethically problematic I. Think the ethical problem is pretty easy to spot, which is that you know a great many people would need to die. What's the actual scientific problem here if you would just taking a brutally utilitarian approach? Well I think really it's a lack of knowledge the moment we think that about ten percent of the world's population. So perhaps even as many as a billion people rounds bit more than ten percent have had the infection, but we don't know, and the reason we don't know is because in order to work out with people have had it or not we have to do antibody tests and antibodies. And you can think of this as the analogy is a bit like footprints left in the snow when you've had an infection, a person who has had it and cleared it no longer has any virus detect, but the footprints of the vars having been there all the antibodies left in your immune response. If you take those antibodies, that's a sure fire marker, you must have encountered whatever the infection is that you're interested in the problem is that it's not clear to us that when we test people for antibodies, all we rarely detecting all the people that have really been infected or have. We missed some have we missed. A few are more people responding in ways where they might antibodies the we're looking for. We just don't know at the moment. So scientifically, we don't really know what we're tackling here. We don't know what the long term consequences of coronavirus infection are. They may be trivial. They may not at least for proportion of people there is this phenomenon dubbed. Long Cove where people have post infection, inflammatory syndromes and symptoms that can go on for months. Now, we don't know what fraction of the population get that or whether certain people are more susceptible to that younger people older people we don't know. So scientifically, medically, there are issues here. If we understood the thing completely you'd say, well, we know exactly what we're getting into. Sign. On the dotted line or not whereas with this, it's a black box. We don't know what's inside on the subject of understanding things completely where are you on the UK's most recent? Of restrictions lay his TIA's and levels. The U. K. seeking to make things clearer because they've been criticisms levelled at the government for having rules that people not even prime minister. An Very Scottish MP's can remember, and as a result, this is leading to confusion transgressions and that's translating into more spread of the virus. So in order to gain a tighter grip on the virus, the outbreaks in various parts of the country, this tiered system has been introduced to on tier two tier three also dubbed medium high, very high risk and the idea is that everybody across. The country has a baseline of medium risk and so anybody who's not in special restrictions at the moment is medium but in other parts of the country where there are special measures needed, you have this way of escalating up to high risk and the threshold is said to be one hundred per hundred thousand people in the population who are affected in order to trigger that escalation and I think part of this is not just that the people everywhere know where they stand they know how prepare for if they're area becomes. A higher risk area local planners can put in place policies but also means that more control can be potentially devolved to local authorities and local actors because there, there's a lot of knowledge on the ground are very skilled people in public health and so on who could work more strategically locally and I think some of these measures do open the door to more of that kind of thing. But again, it's it's produced the usual anticipated reaction of people. As I'm away confused today blame them people are confused there's lots of. Uncertainty and no one likes this sort of change when you've just got used to work in one way and then morals come in and people are obviously trying to to make sense of how exactly this is or isn't going to work the thing that would of course stops or savers from having to try and understand what the government is telling. US would be a vaccine in has been bad news I guess on that front, which is Johnson and Johnson suspending trials of their vaccine. Do we know why that happened? Nobody's worth bearing in mind that this happens all the time. When we're developing drugs, foams, companies go into the drug development vaccine manufacturing process expecting to fail ninety percent of the time not because they're not good at what they do. It's because they're very good at what they do that they succeed ten percent of the time, but it's a very tough. Challenge with very rigorous standards and west safety is an absolute priorities of red line that you can't cross safety and ethics. So as soon as you have a trial running if there's anything untoward, the the safe thing to do that point is you hope the trial you investigate and you appoint somebody independent of the trial who is an independent observer who will Come, in they would appraise the situation and then they'll cite note we can. We can say this is not because of the drug this is because of natural occurrences something you can resume your trial but on safety grounds, you always hope thing investigate and then make a decision and this happens a lot to happen to Astra Zeneca a couple of months ago. A month or so ago with with their co vaccine and investigators came end, they found that there were cases reported. There was a new case of a of a condition transverse lightest, which is an inflammatory condition of the central nervous system. They were able to say, well, because this happened sporadically in the population, there's no reason to suspect that this was caused. By the vaccine in this case. So we'll resume the trial. It may be that this the same will happen for. Johnson. And Johnson's vaccine trial. So is there any consensus really among you and your fellow boffins about likely timeframe for vaccine will I've asked a couple of people this one person who is working on behalf of one of the regulators to keep. Tabs on one of the vaccine projects. Another person who's actually in the finance sector has been having conversations with the pharmaceutical companies at the front runner in this and both interestingly guy very similar time windows suggesting that about of next year was the most likely time by which we would have data assuming that the data that is provided are provided shows. The vaccines work I mean. Let's assume that because that's a big. If an it's necessary if assuming everything works, then you've got to go through various checks and balances and take a lot of boxes from a safety point of view which takes time and so that's why they're saying probably midway through next year, and then there's the whole issue of WHO's going. To get vaccinated because in a report in the Financial Times last week Kate. Bingham who's the vaccine taskforce lead said an acknowledged that about thirty million people are front runners for receiving vaccines. But where does that leave the other thirty five, million not? No, no information has been provided. Yes. On on what the government strategy is going to be.
Donald Trump and Melania Trump both test positive for COVID-19
"The October surprise is a cherished part of US presidential election mythology the late breaking game changer with engineer contrivance or priests of. Two Thousand and twenty s octo surprise seems to have come early. President, DONALD TRUMP and first lady melania trump have both tested positive for covid nineteen and will now be self isolating. It is just thirty two days until the presidential election joining me with more on this Dr Chris Smith Monocle two, thousand, four, hundred and science correspondent and Scott Lucas professor of US Politics University of Birmingham Chris First of all would it possibly actually have been more of an October surprise if none of the key figures in this election came down with the illness I think. So I'm pretty surprised actually the. They've oh, taken. So long to catch it if you wind your mind back to SORTA March April time, Prince Charles was one of the first people note in the UK when the first high profile people who meet a lot of people to catch it. Then thankfully recover on therefore slightly surprised that Donald Trump and other people who are on the presidential campaign trail have encountered court and demonstrates this before maybe they have maybe that time they didn't know maybe this time they do maybe this time they're saying something about it. Scott Lucas. DC will just right now be waking up to this news and trying to understand how it is going to affect the last month of campaigning What do you think obviously debates again to have to be remote if they going to be held at old trump won't be able to hold anymore rallies and presumably the bulletin team will now all have to be tested and may have to isolate as will. Probably, what Chris said, we're shocked that this had come out before that the by campaign team probably had gained for this type of possibility. They will have been testing regularly, and of course, Joe Biden is in the middle of a train stopped tour of key swing states such as Ohio, and Pennsylvania. So they'll go ahead as much as you can be normal in the next month while offering hopes for the recovery of Donald Trump along as well as trump's close aide. Hope Hicks. I think it's the trump campaign that'll be in disarray today trying to figure out what to do Let me just say for a couple reasons why I? As we've noted trump no longer has his primary outlet of campaign rallies, large gatherings without mass without social distancing where he just rambled for sixty ninety minutes and try to grab headlines. Secondly, a, you're in a position where corona virus goes back to being the number one issue in the campaign and the trump campaign hoping to bury it or push it to the side. Let's talk about Supreme Court. Let's talk about trump's cultural war against that extremist anarchist. Let's not talk about two, hundred, ten, thousand Americans who are dead closing seven and a half million cases, and then thirdly, this actually I think undermines disinformation the trump campaign had put out about Joe Biden being physically mentally unfit indeed remember. If you remember, he goes back that far enough that they mopped Biden for supposedly being in the basement for observing coronavirus restrictions and not coming out and campaigning publicly before the start of June. It looks Joe Biden's white wise right. Now while the questions over judgment physical health, we'll be about Donald trump and four years ago. Of course, President Trump mocked, Hillary Clinton for becoming ill with what looked like pneumonia during the campaign, Chris. Is it possible that this might make a difference, one way or the other to how seriously Americans take this I mean, might hopefully make it clear to trump's base that this virus is real and it is dangerous but alternatively should trump not appear to too badly affected and should he recover quickly that might rather dangerously amplify his narrative that it's not that big a deal Martin did it could go either way couldn't it and indeed? He has the odds in his favor even in a person's eighties that chance of making a recovery in other words not succumbing to grove infection as well north of ninety percent. So it's not to give him that just because someone who is his age mid seventies who has other pre existing health conditions? He he does have obesity they will increase risk. It's not a given though that he'll come off worse for this he make. A complete recovery probably most people do and the other thing to bear in mind is, is this genuinely the first time? He's had it because it may well be he has become reinfected and this time perhaps I'm speculating wildly here and I might be completely wipe them up but wouldn't it be wonderful if he ends up I've got this of course it but then bounces back incredibly fast and demonstrates how powerful he really is. you can see that working well for him. You can also see this for the reason, Scott that you mentioned it playing badly for him in that it does amplify covid nineteen as an issue in the in the minds of most voters but. What are the actual practical considerations here? I. Mean You mentioned the Supreme, court nomination to fill that vacancy left by the death of Ruth Bader Ginsburg. CanNot actually go ahead and I guess the big question is there any doubt whatsoever about the actual election at this point? Assuming that. Kony Barrett did not get corona virus donald trump when she made a public appearance alongside him six days ago. Yeah. This can go ahead because you're talking about the hearings that take place. In the Senate. which will be socially distanced I'm sure. So Mitch McConnell push that through the problem for the trump campaign, they can no longer make that the headline event and try to galvanize their supporters around given these circumstances. Secondly, on the delay of the election is extremely difficult to delay the election you have to amend. Through Congress an act from eighteen forty, five, i. think the practicalities of that are very, very difficult and I think it's a huge gamble for Republican senators, some of whom are facing difficult reelection battles to do that because the Democrats will say, they're just trying to use a pretext to push this this back because remember, we've been facing a donald trump who has been saying if I don't like the election result, I don't have to observant I can stay in the White House that I think undercuts the effort that could be made to say look there's A legitimate reason given the pandemic to push the date back. Scott. Lucas Christmas thank you both very much for joining
Out of Chicago IN-DEPTH!
"Able to the back to another episode of this week in photo. I. Am your host Frederik van Johnson today. I'm sitting down with my friend and fellow Chicagoan Mr Chris Smith Chris and I. Talk about the latest out of Chicago Conference and how that win is pivot virtual all that stuff, and then how how he's planning to move forward in the future amidst this whole sort of sea change in the conference space. Chris. Math. Welcome to the show man how you doing. I'm great. Thank you Frederick great to be here. Thank you very much. Is Good to have you on man I'm excited to chat with you for a lot of reasons, some of which will become clear during this conversation but Yeah, that's a cliffhanger. So. Say to chat with you so. For the folks that may not have heard of out of Chicago the conference, what is out of Chicago give us the quick. Elevator Pitch Origin Story of that conference. Sure. So out of Chicago originally was my blog like I think has been like eleven or twelve years now but eventually, we started doing conferences in Chicago. This would have been the seventh annual get together conference downtown Chicago where was this eighth year I don't know but but that was what we did for a long time and then. You know we've. Seen over the years that coming in person all the way to Chicago because people would come from around the country around the world to it that we found that it's better to go. To the destinations where people want to shoot. So we've started now our conferences are around the country we're going to MOAB and Acadia National Park this year and Death Valley next year. So all sorts of different places and really have gotten a little bit away from doing the downtown out of Chicago Conference. But this year we did it online instead and it was fabulous and basically the response we got from everybody was don't go back to how you did it before this is awesome that we can do it. In our pajamas from home, and then you know just just get to see all the general things because because originally the conference was kind of all different. Genres I mean you've been an instructor in the past and we would have portrait people Lindsay Adler, we would have people you know doing landscape we had kind of everything lots of street photography, and now instead it's like, okay, we're GonNa go to the botanic. Garden. And we're just GONNA do flower and garden photography or we're going to like I said, Acadia National Park and when we're doing. Landscapes in creative nature photography. So so that's kind of how we've changed. But yeah, everything's totally different for everyone now right. So yeah. So everything's really changed the last couple of months. Yeah, and it's sort of it's a I. think that change was coming anyway you and I've had offline conversations sort about the state of the of the photo conference in Education Online Education Industry and how that's converging and The old school conferences are the attendance was going to getting lower and lower, and now after this latest adventure with co vid Can't conferences are getting getting canceled and moving online much like yours did yours was able to pivot a lot easier than some of those bigger conferences in my from my external opinion. And you correct me if I'm wrong largely because you'd already built sort of this next generation conference that wasn't, Hey, come check out these massive array of boats that that people spend gazillions of dollars on. Downstairs go to the education. You're kind of flip that on its head. Can you talk about that a little bit sure. So I mean when we decided to run our first photography conference, we were running it and I had never been to a photography conference before I'm like, I don't know what would you do it a photography conference well, you'd go out and shoot. You'd get to hang out. With the you know all these people that you follow online, it's like a really great networking opportunity and yeah, we'll teach them classes too but it was really different especially like a set like eight years ago most places like you come you watch one lecture then stay in watch another lecturer then watch more and go home or whatever, and then go to the trade show or whatever. So What we built was really based around shooting, and so we did a lot of the street photography and the downtown architecture photography in Chicago but. But by switching it that way, it made it a whole lot easier to go virtual. Well, that's kind of ironic because we're doing the shooting but it we didn't have this huge big infrastructure behind. We're just a very small company. I have a few people to help me run it and they're awesome by the way and. Is. A great team that I have and and we were able to it was unbelievable when this all hit and we didn't cancel another conference. We weren't planning on doing this normal out of Chicago conference. We were going to do something that was just architecture. which we weren't able to do of course but. But instead. We said. We've got all these instructors. We had seventy instructors at the thing I said I've got a list of. All these people we could email them immediately, we can ask, Hey, do you WanNa do this while in the best part of it was that they were all stuck at home and so they're like, yeah, I got nothing better to do. So all these years. Yeah. All were like excited about it and I mean it was really it was really meant as something that we wanted to do. But it was also a benefit foot benefit for our instructors who had to cancel all of their workshops I mean, that's I mean that's their livelihood is going around the world teaching, and so we did this instead to help you know cover some of those costs for them that they that they're
China Imposes Sanctions on Three American Lawmakers
"Lawmakers who have openly criticized Beijing's human and religious rights record. The BBC Stephen McDonald in Beijing in the latest round of tit for tat recriminations between Beijing and Washington, Seeing a U. S politicians have been named as the targets of unspecified corresponding sanctions. Senators Marco Rubio and Ted Cruz, as well as Congressman Chris Smith and Ambassador at large international religious freedom. Sam Brownback. Rule identified as the subjects of China's retaliation to last week's US measures, the BBC Stephen
"chris smith" Discussed on The Big Ones
"Wise each week. We discussed new ethical questions ranging from historical decisions to relationship problems to bring busting moral question questions can be complicated discuss but they're always fun to talk about because they force you look deep deep deep with inside yourself. Will you like what you see. Chris Smith wow competent so you so you guys. Chris Smith is here now. You guys know Chris because he is all over the television. You are you've been in a bunch of this. Space just went dead. He's all television. You've been like a guest star year a guest or king the the office the Mindy project the Wedge was Mindy Project and then hold on. I know one the free form show free forms show no kick hungry hungry which was all three of these shows are no longer on the ear but that's okay so easily right for you appeared constant on the young hungry. I was a I had a five or six episode arc. Oh the main in girl in that Emily Osmond yeah was such a good actress is she. She's phenomenal. I never saw a show. She's she's been a lot of other stuff till that new show with Brittany snow correct almost family or something yeah where they oh yes. I'm Chris is also a writer on. I don't have words today friends with friends with friends from college and you were in it. Fred funny. Show title runs with friends friends that is that's a great show. It's about your friends having other friends that you don't know that's that's bright because you just want friends that don't have any friends. That's because you're there. You're for yourself right friends about a selfish person who doesn't want their friends to have a life outside of Oh yeah. I like Oh. She's coughing. She's coughing. It was the emotion that came came up brought up some phlegm yeah. The form was gone until today. I'm telling you the dip in temperature. Oh Yeah Yeah it's a fall phlegm to fall now. Having Chris on the podcast has been a long time coming has been yeah so I'm glad you're here and you guys you. You also probably know Chris because he is has appeared on the alarmist. Which area show you. That's right because that's his wife. My wife is is Rebecca Delgado Smith and her. That's her show the alarmist yeah that's right and she comes home every day from work and she has to spend two hours working on the alarmists and I sit quietly looking at her. We've recently given her an assistant so we're hoping tha- Really Andrea Andrea Andrea Andrea has it's chip in with some of that helper factoid Cz yes yes. It's been good. It's been better but she's still really busy and I miss her dearly because she's so busy but sometimes you had to put your podcast ahead of your marriage. Always your marriage. I mean everyone at year. It was definitely all of our marriages have taken a hit us scenarios promise so Chris. We like to start off the the episodes. I don't know if you've listened. I have at my favorite part of the Intros when you say. Would you eat a muffin a week if you didn't have a Muffin I don't even know what I say he said every race and then you drift off so no one knows for sure so you know I've at least listened to the intro. That's awesome so this is the part though that we ask you. Do you have any little moral. Dilemmas is that are plaguing your mind. let me think actually. I just thought of one okay well. This is acting because before we started. We wanted to start recording and he started saying well. No let me run this by you because I don't know how to articulate it and then he started saying it like it was like he was a he was mark Twain Way and then when we said hey that's pretty good. Save it for the Mike. He yelled at US said well. You should have been recording it. Could you imagine if Mark Twain how to podcast you think it would be successful. I use lost in the sauce big question. That's really be so good. I definitely listen to that too. I mean as we all know val. Kilmer expertly were trays marched Wayne. I maybe areas could make an exception for bell. Yeah I mean is is it fair to say mark. Twain was the first part pot podcast yeah. I'm not gonNA fight you on that either. He didn't have a microphone. Buddy buddies sure how to pen pen and microphone without the wires. Maria just laughed so hard Marta Maria Right. She knows it's harder than walkout. I don't think I know this but she is literally in stitches right sees her own number number. One fan like our own greatest fan for it was kind of funny yeah like a microphone editing these big ones the one with Matt with the it was with the conjoined twins and I was doing it in bed at like midnight and my boyfriend was next to me trying to sleep. Ah I was I had headphones on. I was laughing so hard and he was looking at me and he went. You know you're laughing yourself right and I was like I can't to help. This is the funniest thing I've ever but it scares him. I it's frightening but it's also great and I know I agree. That's a good little one to actually. Is it okay to think that you're amazing amazing. I just think that I entertain myself. You know what it is. It's because you and I are both and these are the words of the head manager for years at Iowa well. He said that about me but I think it also applies to you. Were accidentally funny so we read it was a terrible thing to say but in some parts it's true because things come out of our mouths before we think that we are able to surprise ourselves. That's why my mind is constantly surprising me whether it's with anxiety attack or with a funny joke uh-huh no isn't that fun but in Christening auditioning for the show I was really. I had that room in stitches number. What like you did but like if you remember number correctly I was the one who drummed up the group conversation. Really Chris was Chris and I. We ended for a show together month or again. This would have taken both of my best friends kristen hurry. A- away to Canada for money here long got low close would've been in six weeks in Montreal. It would have been a little chilly but like just that beautiful it just would have been able to instill self find the money my God the money. I don't know what you're getting but I was getting This girl's never been on his show a little higher than yours. Mike was an act scale. They were squeezing all of us. Were all getting our our quote but it any network. TV money is just yeah. No it would have been great podcast now but what is but we I mean. It's fair to say Chris that I had that room and the waiting room. How do you guys have gone into. We Oh we made six nervous actors laugh like Oh my God. I've flown your light yeah. No I know we all. We both came out. It went okay anyway. What do you guys talk it. I am I thrive most in a in a in an environment when other people are nervous yeah because you don't really get nervous. I mean there's yes I am on the there is a worker lay down on the WHO with his head down got a full on jumpers what they do. That's what they do to make. You think that's not my roof. Though it's true all my God the neighbors roof a man of bearded men in all black jumper. That's such a shot anyway yeah. We didn't get it but I I like to think. It was my own personal victory that I made enough people smile those couple of days to last me a L. Lifetime. Yeah I made I made enough people small till asked me a few hours after the audience and then it was just back to the same old sad sack Jack Dark Cloud Guy Yeah Yeah. Wasn't that fun now. That was definitely the funnest part of that audition. I had a great time but I'm glad you guys are in it together. We didn't have to go to Montreal for two months. I mean I really would have loved for you both to book this TV show but yeah. I would've been sad. My friends were gone well. They just come out there. That would have been nice. I probably would have at least for a couple of days. Satan your hotel rooms and that's the other thing that where would we have stayed in some sort of decent hotel. I bet no they would. They were giving us a stipend stipend to go and get like an airbnb or something. Oh so interesting could've been called local live like a local remember when we went out to Atlanta to do neighbors and they put us in that like Red Rufin really but then we finally got her own places yeah yeah that was They had a kitchen though anyway Chris. lets get your little big one okay so I thought of a little big one in which was sort of cropped up recently in my life when the movie once upon a time in Hollywood by author director in writer Quentin Tarantino came out it was about a month ago and I did not like the movie but a lot of my friends Princeton and so this click Jesus Christ Maria says excuse me quick quick quick quick quick quick. How much did you not like it on a scale one to ten. I part of cleansing. It made me love. It not wait. No no no one I don't. I don't like it no more. Oh I thought it was all hey okay is skill or like scale on unlike hate scale. Oh I see so one is I hated it. Ten is I loved it. I loved it. What would I give the movie and the old classic one to ten yeah. You were saying like tended. I hated it made me throw up and dilemmas but I mix it up. Okay I would say like kiss hate scale he'd scale Yeah Lake. Get the movie itself probably only like four like I didn't hate need it that much but this sort of like context of like all of the attention it was getting and sort of like I thought it made me hate it even more so I would give it like a seven or an eight with like the context and what's a ten what on a hate scale is a ten what movies attend yeah yeah like what why hate a movie first of all like. I wouldn't even put it in those terms and rub you the wrong way. Can I can name a few. I mean if a subject matter is dealt list like the wrong way and you're offended by it and it's easy. That's hateful like a horror movie gets made and you're like why did this even get made. Why are we giving opportunities. Dude to these criminals I I know. There's been movies that I've hated a lot. Movies are aware of themselves. I ate then when you can tell the people are loving what they're thinking. They're so cool warrior. Do you have a ten that you hate that much. I don't WanNa you oh you know I'm in the industry or trying to be and so you don't you're in the industry. This is so gross at rh to say we're trying. I know it's not I truly is it is it's all relative yeah but you're relatively but I don't want to burn.
"chris smith" Discussed on Calls with Chris Smith
"Question right here nail love this one. This is just a really self-aware question. You know, a lot of people are they think so much of themselves in that they can do everything and they don't ask questions like this. So I love this question look is this is a good question. You ready. What if I suck at writing guy. What if I suck at writing? How could I make my content more readable? That's a great question. There's in the book. There's things called the the creeds, right? The marketers create the schedulers create in the closures creed and by the way, just on a side note because we're, we're talking about the book, but not everybody has it actually let me know in the chat, you guys really quickly give me a quick, yes or no. Do you already own the conversion code? I love to know yes or no. Do you already own it? Oh, cool. Thank you on six copies, make sure we get you a couple organs for the course. Yeah. Okay. So just I didn't know how many people would have it already, but basically if you if you already have it, congratulations. If you don't have it, Amazon, audible should at least mentioned that that people can go buy it. It's really good. You get the hardcopy digital or audible, the audible version people love the. Guy that read it has a really sexy raspy voice. And so you'll have to spend about seven hours in your car with me to get through the code. That was while I was worried about our thing today. We were going to little over here on the time, but you know, the actual audio book is seven and a half hours. So if people really want to know how much there could have been today, that's a lot that we could cover Neil seven and a half hours. So let me go back to the self-awareness question. If I suck at writing, how do I make it more readable? You know, they're just admitting that they shouldn't be the one blogging. There's a couple of ways. One is you could outsource it hire freelance writer. There's a great website called freelancer where they have writers. There's another great website called writers access Regan hire part time writers that will be kind of if you're just like I'm out, I'm not touching it. Somebody else ride it for me. If you actually just wanna get better and you want your writing to improve their definitely apps for that. I would recommend Graham early as a great place to start. If you plug grammar in into chrome into your computer, it'll basically grammar check and spell check at a very sophisticated level everything you ever type. So Graham really kind of a do it yourself app that would help you write better, but freelancer writers access great places to. And we actually have a program at curator called or marketer. And when you hire our marketers, they actually write the articles ads in emails for you. So obviously were enough Shen there too. If people are interested in that. Great question. All right. Let's see. Here's a really good question. Look is Camaro quick today was bring your kid to school a, what is it bring bring your can't show work, paying kids will work day. So bringing Lucas up here at the end, he's a sharp kid. He loves soccer. He got a perfect score on his FSA last year. Very proud of that. My friend and you have, do you have anything you want to say to the people watching about what you've heard today here about the code? I feel like I learned a lot. I feel like the strategy on calves really good create and then nothing that you create works if people don't know about it. So you got to advertise those are data, a low of good job looks awesome. Thanks for coming Lucas. Whereabouts around. Up here buddy that he's gotta make some money. Listen guy, he goes, yeah, and and honestly, our goal is to teach complicated stuff so that a kid or you know somebody that's not quite tech savvy, he is dick savvy, but you know, people that maybe weren't born in the video game. They don't know what contra is the other still going to saying, what was that contra thing? He's about what was poke, poke him on what, but you know, this generation is definitely plugged into Lucas. Thanks for coming. Glad to get to sneak in there. All right, two more questions, and then we're going to wrap it up. This is a question I get a lot meal, like answering this one. If I am doing video and I'm doing Facebook and I'm doing Instagram and I'm doing YouTube, right? So what what I would call plan on the spokes, right. You've got the spokes in your your site is kind of the hub. The question is, how do I know if something that I put out on the spoke should go in the hub. So if. If I do a Facebook live or if I do Instagram, you know, video, when do I turn the corner and put that on my actual site? That's a good question. So the way that we think about that is more so evergreen versus real time. Okay. So if if you put something up on social, it could be a tweet or an Instagram post or a Facebook post. If you put something out there on social that is going to be valuable for six to twelve to eighteen months that is when you might wanna consider embedding it in a blog post on your side or putting it in a page, if it's something that is going to be kind of shared today and gone tomorrow, that's the whole point of Instagram stories. That's the whole point of social media is that you can kind of share a lightweight thing that isn't the full blown thing. Right? So I would say if it's super timely and it's just a tweet or opposed or a video that you did today. You can just let it stay on the spoke. But like as an example on Tuesday and you guys should all go to our YouTube channel because on Tuesday, I did an hour, long class on how to change all your Facebook audiences based on all the changes. Facebook just got forced to make. And so that would be a good example of, you know, a pretty in depth topic that you probably will get lost on if you didn't kind of understand the conversion go before he watched it, but that was a Facebook live that we decided, you know what that should go on YouTube because the title of that Neal was the best Facebook ad targeting options. So it's kinda timely because it's in the news. But if you think about that on YouTube, people probably search on Google YouTube all the time for like Facebook ad advice, Facebook ad audiences had a target Facebook ads. So if it's key wordy or if it's evergreen, we try to put it on. The site like the video editing with Jimmy. If you go to curator dot com, slash F B changes that Facebook live will get embedded on our site long-term. So part of its if it's evergreen, part of it's what the quality of it is part of its if it's timely or not. If it's keyword or not, hopefully I did a good job answering that question for you. I, I don't know, ask Sarah, chatted all the questions. I'm sorry if I'm not saying your name on the questions. I don't know who else. And as you, the next question I think that's a good point is the curator brain is evergreen in one of the things. Is it updates in real time, but when the community makes Shane ges and spends more money in the Rangers getting smarter. So so that's the most powerful thing is having furious engaged, like generator pioneering when they actually do those changes implemented. The brain gets martyring everyone that is participating correctly the the best way to explain that his word never sure what will work the best in six months or twelve months. Even though people ask us all the time Worzel this headed that was. Why we built curator the way we built it. We knew that, you know, as long as good ideas go into curator is always people publishing content running ads in doing email marketing. Gonna always know what's working best right now. So we don't know what's going to work best in six months, but we know that it will be at the top of curator when our clients log in. So that's why we built this. The way that we did it look is you're getting massive love in the chat and south, you really our cat. Several other people. Liked your appearance there. All right. Last one. Let's see.
"chris smith" Discussed on Calls with Chris Smith
"What i want to talk about on today's call is this fate of market the power of focus facebook advertising the best three sales questions video marketing the importance of faith this call is being recorded all right wall thank you guys for your patience there it's exciting to be back and if you guys can't hear me somebody run into the office and let me know but what i want to talk about on today's call is how to be insanely happy and it's one of those things that you see especially around the new year everybody has a resolution whether it's to lose weight or stop smoking or exercise more and i just got back from trip with my family that was basically kind of equally a good life experience in in also very sad dealing with a death in the family and when that happens you know you really started thinking about life and happiness and and and death and it really puts everything in perspective so i started researching this concept of happiness and how can you become happy or why aren't you happy i remember the first time ever thought about a deeply i was at a conference where the ceo of zap post was speaking and he has a book called delivering happiness which i recommend all of you read and he did a really interesting exercise where he kinda wanted everybody to say like what are your goals like what are you want in life and a lot of people they want to build a company a lotta people they want to get a great job a lot of people they wanna find a significant other had a lot of people they want to be healthy those are typically the four answers that people give when you ask what their goals are they want to build a company nba an entrepreneur they want to have a great job in a great career they want to have a meaningful relationship with someone else and they want to be healthy but what sony asked this was why like why do you want a great job will most people want a great job because they wanna make money why do you wanna make money because they want to buy a house they want to buy a car on a bill to provide for their kids but why.
"chris smith" Discussed on Calls with Chris Smith
"Dealerships are screwed guys and they did it to themselves they did it because they're sales process and their customer service sucks if you wanna know how to put a nail in your own coffin that's how now i will say this coral black is about to become a best buy these big dealerships that don't give a shit are all about to become blockbusters and best buys and blackberry because what i'm going to do is i'm going to go there in touch it and feel it and then i'm going to ordered on my phone so if i'm a car dealer how do i survive how do i compete how do i make sure that actually have a dealership five years from now will number one is you need smarter marketing number two you need better technology and number three you need stellar sales and service i mean if you think about like guys i want you to look at it good a coral black chevrolets website and then go to carve on his website tell me that technology doesn't matter tell me that user experience and user interface and design don't matter of course stay matter if these dealerships would actually put their tv and radio budget into social media if they would actually put some of their budget into their own website if they they'll put some of their budget into their own content marketing not having to pay the radio and television premiums now avenue direct mail and newspaper bullshit we'll guess what would end up happening they could spend the rest of it on sales training and coaching in service those are the things that can make an immediate and a dramatic impact on their business so i'm no i'm not the only person that's been through this process with a car dealership i know i'm not the only person that got excited about buying a new car went on line got sucked into the marketing and then went and had a terrible experience in fact i think every single day people deal exactly what what i just dealt with and when there is a better way when there is our nerve ah or a car von it out there people will find it people will use it and people will tell their friends about it and when that how.
"chris smith" Discussed on Calls with Chris Smith
"Is true for you know all the mandrusiak curator in the team that we half year as well so for me i think one of the things that we have to think about to become better at decisionmaking is being okay with saying i don't have to make a decision on this because this is not a hill unwilling to die on number two can you were deuce the amount decisions you make every single day we famously have heard stories of steve jobs were in the exact same all outfit uh or presidents you know in in past times don't choose the clothes they wear they wake up in the morning and a have the clothes they put him on and there's a wonderful ted talked on by bearish warts where he talks about the idea of having too many options the paradox choice us consumer do you want more choice or less choices they're gonna always said we want more choices but of back more choices lead to more stress more anxiety more suffering at as consumers uh you f famous example of this is if you look at trader joe's trader joe's is a gr restore amush up their nationwide yet but they probably are i'd there they're selling billions of dollars of a groceries and they really i think have developed quite a moat around their business because they decided to have less choices one of the at one of the defining characteristics less choices for their consumers the average grocery store has fifty thousand items they keep in stock trader joe's only has four thousand and what they've decided is that people are okay with less choices you don't have to carry a massive amount of inventory in fact it can lead to a better experience for the consumer if there are less choices barry schwartz back set up with his wonderful tat talk paradox of choice do not left with this feeling like hey i really wish i chose another option or i really is this the best choice for me at this particular time so one of the ways to become better at decisionmaking israel dramatically reduce the amount of choices you have to make every single day.
"chris smith" Discussed on Calls with Chris Smith
"Decision is exhausting and it can really fatigued you there's a wonderful book that we have here at the curator of boston office called the contrary and leader concern leadership arraigned by stephen sample and he talks about this concept of is this a hill you're willing to die on is this a hill you're willing to die on as a concept you know often attributed to to the revolutionary war which is it at some point you have to make the decision are you willing to die on this hill isn't that important to you to your organization to your company that you're willing to die on the hill and and this is a really helpful exercise when it comes to decision making because a curator we have three very stubbor very opinionated uh in difficult to deal with at times founders between chris myself and andrew and in the reason that we there's no drama at our company were five years and were generating tens of millions also revenue and at this point in the in the history of most companies there's usually a power struggle and there's usually a lot of in log cases law people just just other are leaving the company or or issues with you know who's in charge and the reason that we don't have those issues that most companies of our size and upward trajectory suffer through is because we have from the very beginning with all the anthony we've all in our own minds have decided the hill that were willing to die on so when it comes to marketing and sales chris has certain things that he wants to do and if someone wants to challenge him on a at a hill he's willing to die on for beyond service and support and product their shells i'm willing to die on and certainly for andrew for a business operations and a technology platform standpoint those hills he's willing to die on and.
"chris smith" Discussed on Calls with Chris Smith
"What i want to talk about on today's call is this fate of market the power of focus facebook advertising the best three sales questions video marketing the importance of faith this call is being recorded welcome everybody i thank you so much for beyond today's call when it won the cover in today's call is hannah make better decisions and how to become more effective every single day by developing me skills there's a wonderful quote i saw recently by jason freed someone who's a someone we admire very much at curator at one of the founders of base camp he wrote in a medium blog post if you want to feel good brainstorm about it if you want to appear good test it but if you wanna know if you're any good ship it and we're love about this quote talks about one of the things that were so passionate about here curator which is this idea of actually executing on our ideas and in order to be geek become great execution you has become great at decision making decisionmaking one of those skill sets that that pays dividends if he can develop it like communication like ride in like selfimprovement is one of those skills that if you get better at it impacts every aspect of your business in every aspect of your job in every aspect of your life see there's a cost to becoming a poor decision maker you tend to overthink things you tend to procrastinate you you're slow to act you suffer from analysis paralysis uh and this creates a lot of suffering unnecessary suffering as entrepreneurs and as employees and as team members is one of those things that cause a lot of frustration for people especially when you're constantly bombarded with the amman decisions you have to make every single day so in today's call i'm going to cover three skills you can develop and three tactics if you will the again at that can help you become a better decision maker now let's get right into its in the first one is this is something that we think a lot about curator was do you even have to make a decision on it said the energy in the effort that's involved in require to make.
"chris smith" Discussed on Calls with Chris Smith
"And we'll be scared about the idea that the internet is always on and you gotta be available 247 so what would your advice fee to somebody they hear a message like that and they want to always be available but they also want to life like have options on your website that like allow you to be available 247 to ease tons of and they're like managing early management's isn't the basically allow us to be available at all time so it's like little things like interkom or having someone pop up like hey let chapter a little bit don't just brushing off i know he was like i'm just trying to be a customer and i want to figure out how to be a customer to customer support like shatti we're not going to be able to help because you have to have a net flakes minds you have to create this original content that only you know but then you have to put it on the internet 247 ito you you can always be responsive without always being available you know i was looking at a technology called groove to manage support tickets and then we have a knowledge base that we use through inner com and it shows us like pay four hundred times last long a customer went to send in a support ticket but then the wikki suggested the answer we didn't get a ticket that's a huge legal i was interested in what damage from hotspot spot said about the content so they found that twenty percent of their content generated ninety three percent of their leads so they were doing too much and a lot of people focus on quality not earn out quantity instead of quality so they're doing too much so they cut down on their blog 50 percent and they found that the time on the block significantly was higher than before i love it and it's actually something anyone can do i mean if you go to your x.
"chris smith" Discussed on Calls with Chris Smith
"Probably not see i think at the end of the day companies are looking for data the more you know the the more you can sell appropriately and has a marketing company we always have the pressure to show our clients that we're getting them quality traffic quality leaves proper rules from adam grant prison organization of the colleges said to make the unfamiliar familiar cell is something like when you're a really cool innovative suggestion you bring it to a coworker are calling for our manager and they're like oh that's like a really cool suggestion we can't do that because he never tried that before i do think it's important that you want to create a culture where people are open to suggesting ideas and it it is very tough one every time you come with an idea he does somebody squashes a down i do think that it's harder to stand out than ever before another thinks he has you which i think we remember gulf with them girl an audience said pick a song clapper is that the person that you can guess what it is and he says book make it like an easy one like something that now now i did too and goes uncle little start in jenny you can get it it was just the idea that like if it's not in your head in a it's harder to portray when it's not your idea that he kind of mentioned worby parker and taking things at work in other industries can planet contextualising it unit yours so buying eyeglasses online seemed like a crazy idea and everyone the key was like no you need to be able to try to monitor it a took netflixing model he took zepos model and you combine them all in now multibillion dollar company yeah reminds me of google google hazzard thing twenty percent time one out of every five days the people that work at google get to work on anything they want and through that creative freedom g male google calendar like half the cool stuff that we use maps to it was created my sons he got accepted a gifted and they were like teaching the the students in fifth grade the importance of sort of blocking time to to work on nothing and i think one thing that's interesting i know a lot of people watch.
"chris smith" Discussed on Calls with Chris Smith
"My name is chris smith almost bestselling author and the cofounder of curator fastgrowing full service digital marketing company this is my show curried is where i talk about what scott my attention basically what gang and helping businesses grow and what i want to help you grow your business faster if this episode my toughest sharing their top take away from one of the biggest marketing conferences in the world clubs claus bell brought members of the curators team to learn as much as possible so that they could bring that information backed up our company and see your work it focus on the action will live by it's actually worth implementing this is curated episode to inbound we saw the link didn't booth and they were telling us that there is a three pixels that you can install on your website and you actually get the information of on his visiting your website you get their perks athens things like that things that people put in themselves on link you'll get the information on is visiting europe site of the great for our clients than it was the great for us acuity what kinds of small businesses are looking at our website and then lincoln will give you what are they gave you eight shot data so basically can you could go to our clients are or even for our cells and say you know like eight percent of the people that visited from linc dan were doctors and fifty percent of worked for companies larger than three hundred employees so they don't give you their email the risd.
"chris smith" Discussed on Calls with Chris Smith
"Instagram ads by the end of this year are going to account for ten percent of facebook's total revenue and not only that instagram is also predicted to have more net revenue than both gugel an twitter and then if you think about instagram stories because that was really the killer feature when they ruled that allah was a game changer the concept is the the stories actually disappear there are already two hundred and fifty million daily active users of instagram stories they already overtook snapchat for that so if you look at sort of water the people doing that are going to instagram what are the consumers looking for well in march of this year over a hundred in twenty million instagram irs either visit in a website got directions called emailed or dmd business a hundred and twenty million people in thirty days either visited a website got directions called emailed or d d the business and sixty percent of instagram users have said that they actually learned about a new product or service on the platform so what do you do how do you take advantage of it well here's a couple of protests that we need to start using number one is geo tagging when you actually put the location and you can do this in a post or he could do this in a story but host with location when you actually tag the location has seventy nine percent more engagement them post without a location i can tell you guys that like when we were going through the hurricane and when when i go to a conference like when when i add the location of where i'm at it almost doubles my views so location is critical so if we're posting something about amy up in toronto we should tag toronto if we're posting pictures from excellence in austin we should tag austin you have to tag the location and such a big bestpractice the other thing and part of the reason you want to use the right hashtags and you want to use the right location is there right now.
"chris smith" Discussed on Calls with Chris Smith
"What i want to talk about on today's call is this fate of market the power of focus facebook advertising the best three sales questions video marketing the importance of faith this call is being recorded so what i want to talk about on the marketing call today guises instagram instagram is exploding instagram is a juggernaut that businesses can no longer afford to ignore and i wanted to talk a little bit about why instagram is blowing up and then how we can take advantage of of it as a channel so the first reason instagram is blowing up i can't tell you how many people i meet just day to day that they just sort of say like i like instagram better and it's because of the photos like i don't know if you guys know this visual data is actually processed sixty thousand times faster than text and forty percent of people will respond better to visual 65 percent of people are visual learners and the other thing that's really caused visual content this is according to hubs spa is actually ford times more likely to get shared on social media so the the main reason the instagram is exploding his that it is a 100percent visual platform sure you do at a little tax to your post but pictures when i said in the conversion code image is everything suet start with amazing beautiful photos and because instagram's exploding here's some stats on how businesses are using it like in 2017 there are actually now seventy one percent of businesses that are using instagram but what's crazy is there are now eight million business profiles and last year at this time there was only one point six million so in one year they quadrupled the number of the of businesses that are using it in fact facebook which obviously owns instagram.
"chris smith" Discussed on Calls with Chris Smith
"How many people watch videos this is something i have learned the hard way you can still get thirty six more 36 percent more or likes on photos than videos so you definitely don't want to go all in with video on on instagram because the photos are still would get the most engagement bore definitely seeing people consume the video there it's just when they consume it they don't engage with it as often as far as like what to post and just thinking of our content strategy you know a net pulled this from words dream they they kind of quota gary v but it it makes a lot of sense like it should be an 8020 roll like eighty percent of your stuff should be jabs in helpful and high level branding and twenty percent of your stuff should be right hooks and stuff that tries to get a leader tries to make a sale so the 8020 role which i think applies to most social media most email marketing definitely apply here the heroes a really interesting status for us what kind of content to post instagram photos that feature faces get thirty eight percent more likes than those without a face so please keep that in mind as we're launching our instagram strategy is people are looking for other people so things like product shots are things like a picture of the office like those can do great too but faces get thirty eight percent more likes than pictures with out faces they also found that almost fifty percent of captions and comments already have emojis so you can definitely used emojis in your post over on instagram which is cool.
"chris smith" Discussed on Calls with Chris Smith
"Sarah's questions what are good questions to ask to gauge how they're doing with their calls uh call boxx number of calls per day when i think about that question which is so common it basically what they're the answer you guys saw it in the room like nobody wants to call 100 people nobody wants to get hung up on ninety times to find the two that are good even if you find the two it's like demoralizing so the gauge is that because it's hard people quit and then when they quit they feel bad and then they blame themselves but ultimately they're not they're they're taking in action which is the worst action so i would say that we know that it's a position of weakness that people don't call their leads fast enough they don't calm enough times and they don't know what to say and and i think what we can do is instead of saying wolf fix that i think the new pitches like we understand that and so we've actually build our system in our coaching in our training and our mastermind in our conference around flipping the funnel we actually think that you're gonna love calling the leads that have eight hundred marketing points that are on your testimonials page right now we think you're gonna love calling the leads that have opened the last five emails in a row and opened the one that said are you selling your home soon so when you do great marketing and you build these funnels the right way and you send the right messages you are the neil you can close leads at the same rate that we do a curator but yeah it's a little crazy digital just generate hundreds of facebook leads amman and just pretend they're all going to convert you know like.
"chris smith" Discussed on Calls with Chris Smith
"And we didn't actually make make them registered a read that either but then we had actually done a webinars bowel branding where we got really specific and for that one at the bottom they had to register so we're not calling someone that just register for a webinar we're calling someone that engage with the vase those quote interacted with the amy younger an article and register for the webinar so that's why we call it ten times at the bottom and get a good deal on the phone in a lot of our clients and a lot of people that do marketing having to call a hundred times at the top to get a good deal on the phone so that sort of at the highest level the other thing is that even if you do inbound marketing and you do build a great final for your business people are savvy like when you use cold call tactics on top of the funnel leaves even if they're inbound leads it's still feels like a cold call feels like a telemarketers so i have a few questions here that i wanted to answer for you guys because i know that it was a complex session but it has really opened people's eyes to what's possible so jeremy had a great question he said what is the most effective way to communicate the flip the funnel strategy and a demo so they understand it even if they're not a client and i i know i really hit on that but the easiest way jeremy sometimes we speak in kind of what people call inside baseball you know you're using terms that people don't know so if you're a client you know what the magic millions you know what the chunky middle is and you know what the sweet spot is that's on the graphic that i use that was in the notebook that i used but the way i tried to explain that before i even started that session was.
"chris smith" Discussed on Calls with Chris Smith
"So the concept is pretty simple how would you explain flipping the funnel and the way that we do advance marketing for our customers how would you explain that to somebody that's not a client yet at the highest level i can explain it guys it's that we believe in attracting people to our business not chasing people it's a track don't chase and to do that your warming up euro leads through marketing activities you're you're leading marketing do the heavy lifting where normally somebody would have to call a hundred people to figure out the two good leads you can let marketing do that for you like we think about this when you talk to your leads like we didn't call you because you registered to unlock a blog post we're patient we know that we have systems we know we're gonna send you more marketing we know we have a unique value proposition as the company so what we're trying to do is work trying to let the marketing send people down the funnel not the phone and that way when you do call people they want to hear from you you if you call the right people at the right time what to say as easy it's just that most people are calling top of the funnel leads and using a bottom of the funnel script so that's what we're doing like the example i used at the conference's think about the funnel as a as a path it's a customer journey it's it's a slide that people go down where they actually see the same thing throughout the side so we use the example of branding at the top of the fawn all at the magic million the big wide audience we did a really great quote about branding by jeff bezos your brand is what people say about you and you're not in the room and because that was a beautiful graphic and there wasn't a laying can we didn't try to get anybody to buy anything they liked it they shared it they comment on a went viral for very low cost that was our top of the funnel but if that's all we did we won't get any business so we then took the audience that liked that post that engage with that we showed him a case study about branding from a customer.
"chris smith" Discussed on Calls with Chris Smith
"So right now the momentum is growing in that can be scary you know looking at our support team looking at our growth team looking at our marketers right now there's so much momentum that we can't hardly keep up with it there is a thirst to continue to learn so if i think about my own momentum i want you to think about your personal journey like my momentum didn't started excellence my momentum started when i left home at seventeen to go to fsu and then it kept going when i left fsu to go to los angeles and then it kept going when i opened my first business kept going on i went to quickenloans and then top producer and then end men and then dot loop in now curator i have been building momentum for a decade and now i need your help to maintain it we will maintain our moment if you maintain your momentum there's actually a great quote about momentum from kobe bryant love sports one person can control the tempo of the game one person can completely alter the momentum of a series if you have individual talent so there's a there's one of the sayings from quickenloans that we love which is we are the day like we maintain momentum if you maintain moment so why do we have so much momentum right now a big part of it is excellence but the main reason we have momentum is that we brought our clients in our staff together we brought we taught them knew in advance concepts in a practical way we got them excited about new products coming out like the custom websites in the new lead conversion tools we got them excited about a new clients coming on board like eric thomas and all these grey small businesses that are lining up.