4 Episode results for "Chris Shula"

The Quiet Force Behind The Rams Defense

The Lead

21:09 min | Last month

The Quiet Force Behind The Rams Defense

"In the los angeles rams are off to a to know start in a season where they have legitimate super bowl hopes and the defense as always has been a huge part of that equation shop today to thirteen rebating ramji with the game changes. But the ran's high d is now in the hands of new coordinator former. Nfl head coach. Brahim morris today. The athletic jordan rodrigue tells us how morse handling some of the big egos on. Elliot's defense and how his own larger than life. Personality is impacting this team on the field from wondering the athletic. I'm tiffany efficiency. It's wednesday september twenty second. And this is the lead so jordan. We wanna start the story back in august as remorse his first press conference at rams training camp it started with his sunny disposition on display. Pretty much right away. It's gonna be hard on me with a bad day. You know you always have bad days but we are here doing what you love kind of take that approach to every single day. Get chance to work with them. We'll talk about that upbeat personality in a minute. But first he made the comment during that press conference about rams linebacker leonard floyd that you wrote about specifically can you tell us about that and why it stood out yeah. Rahim is so vivacious and gregarious and so full of energy. And sean mcvay. The head coach of the rams says he has never had a bad day one day in his life and so at the beginning of camp. That's what all the players were talking about. All the media was asking him about rahim. You've never had a bad day. What's that like but through all of that. All of a sudden he was talking about leonard. Floyd who himself is a little bit more on the shy side and leonard floyd today star for the rams and had a ten and a half sack season but kind of just avoids the spotlight and so rahim sort of cut right through all of the laughter and commentary and energy and he just said is not. The assault is himself. Nobody's he's about his business. He's not quiet he is to himself and when he's to himself he's about his business to me. That was sort of when the alarm bells go off in my mind because to hear somebody so quietly shore of who someone is to me that was important and as i have gotten to know rahim a little bit. That has been definitely his calling card. Maybe more so than all of the energy and all of the laughter that you see every day How he sees people has become who he is in my mind. Well because of how he sees. Leonard floyd he actually started asking more of him as a leader. What's the story there. leonard. Floyd is so technically gifted and ricky morris saw that when he saw how leonard floyd comes to practice every day and spends the first part of practice when you guys are stretching and getting loose and warmed up and going about their various warm-ups leonard goes to the side and he works with linebackers coach. Chris shula and he just runs through the same technical work hands. Drill swipe drills pass rush drills every single day and remorse started watching him as he did that quietly. Stand to one side and he'd watch and kinda get the small smile on his face like he was really understanding what leonard was trying to do and one day he pulled him aside and said what you're doing. I'd like to see you do that. Also with some of the the younger guys young guys really coastal guys lead into and he did chris. Garrett is a seventh-round draft pick who has so much potential. He's from a small school in. Minnesota has the build and the length of frame that the rams really want in their next big pass rusher and so it was very interesting to see leonard sort of come out of his shell a little bit in that role. And he took chris garrett aside after he wasn't technical enough on a rep and leonard pulled him aside and he just talked about his hands and he went through a couple of motions with his hands and showed him a little bit of a technique that he could use and chris garrett ran through the rep again and leonard floyd kind of just quietly celebrated him afterward and none of them knew this entire time. Where he morris standing kind of off to the side watching the entire thing take place and chris garrett a few weeks later exploded onto the scene in the preseason makes the roster just really showed that he took to that teaching and took to that little extra time that leonard floyd spent with him. And i think part of it too is raheem morris pulling at that thread and seeing how it would all fall out when he put the trust in the player. Well there's also a whole other element to the raheem more experienced because as we mentioned he's also a pretty big pretty animated personality when you listen to him miked up. It doesn't take long to hear that. Also coming your mic. I gotta tell you know. I don't wanna know right now get away. You can't come a mike but you wrote that beyond joking around. Remorse has a quote knack for digging at people to. Can you tell us how that plays into the whole thing. Yes so what. I really think is resonates with players. They'll be laughing along and talking about you know. He made this joke in meetings. Or oh he really got me good in this meeting But sometimes you'll see it out on the field and the joke will also contain like a devastating one liner. That's completely truthful. Either about a guy missing a play or something that someone needs to clean up or some reference brought back from weeks ago in practice that oh yeah you're feeling yourself on this right now but remember this day. Remember to mind your ps and qs on this play because remember what happened on this day to push a couple of guys buttons right. Now i'd like to do with combat towns. You know sometimes you get brutal on his troop and you do. What smelly your face and people take it in a completely different way. And i think that's a point of pride for him because sometimes you have to approach people in that setting such business like setting in such a high pressure environment that i think he feels that some guys just need to be approached with a little bit of levity but also with some truthfulness into it and so. If it's with humor he's still going to add teachable moments within that humor and that's i think something that players especially in the rams locker room really responded to this year. Well the rams have some serious star power on defense including defensive tackle. Aaron donald in cornerback jalen ramsey. A pretty big personality himself. What's your sense of how morrison ramsey and donald have connected. Are those relationships working out. Yeah those two really really like working with him and it's interesting because ream just like how he's done with every single guy in the locker room taken a different approach to each of them and to pulling out leadership qualities from each of them with aaron he said to me he just let them lead eras. Pretty easy you know. He was pretty locked in. He's pretty quiet. It's pretty low key. Been about his business. He's got some leadership traits that you just don't see another people can't let him go. You just let aaron right. I mean he's the greatest player on earth. You just let him exist and he leads in his way and with jalen ramsey. It's it's been interesting to watch their relationship grow and develop because with jalen. It's become more about recognizing the qualities that maybe people on the outside. Don't see and jalen ramsey when people on the outside think of jalen they think of the guy who trash talks up they think of the shutdown corner who had the article in g. q. Where he went quarterback by quarterback and sort of rip them. And that's not jalen ramsey and it certainly is not jalen ramsey anymore. And so where he morris. I think has seen that. There are parts of jalen that happened behind the scenes that need to be pulled out and put into the light and one of them is the way that he sees the game and just the incredible vision. He has for how he sees all of the pieces moving together and football so he empowers jalen to take the mic in some film sessions. He empowers jalen to make sure that he's speaking his mind and speaking his piece in the meeting rooms. And i think it's an interesting balance because you know. Jalen ramsey is a superstar. Earn donald's is a superstar and jalen is the type of superstar where he can walk in from practice and be trending on twitter for god only knows what reason right and so we're here kind of pulls it that and and says i know that you have this presence and i know that you have this effect on people but we need to funnel it and bottle it and use it and pour it back into ourselves and make sure that it's going in the right direction all of the energy and competitive energy. That jalen has he wants. It poured right back into that meeting room into that space and regime. Has this great saying that. He loves to say with jalen where he says. Jalen ramsey is always with you. And you're right you're talking to jalen ramsey and you tell the absolute truth. He's with you when you're right as say and he's been with us a lot right now and i think that's important. It's a annotation of him understanding jalen personality and respecting it but it also is a nod to the fact that jalen ramsey likes to be correct and he will tell you if you are not so we've got a pretty good sense of how he relates to his players but when it comes to this whole thing on the field. There's a pretty interesting dynamic playing out here because brahim morris is running the same defense that brandon staley ran last year with the rams sealy of course now coaches the chargers. How is moore's responding to running a defense. that's not really his. it's so fascinating to watch it unfold. Because you can see that there are very much in transition right now in terms of figuring out you know this is the same defense essentially in structure that the rams ran under brand sailly. Brennan's deleon stalled this and it was sort of a new thing that has now taken the league by storm. Six or less defenders in the box would be played up front which meant that extra safeties and defensive backs could form a shell over the back of the defense and the intent of this was to stop the past. I and to limit explosive passing plays. Which the rams did at a better rate than anyone in the league last year so where it may seem like you have a little bit of sort of bend a little bit of space in front because they are playing with depth but because they then come down and constrict against you you don't have that space after all and your best hope for success on that play sort of becomes a check down past the first down yardage ramsey with a tackle also los angeles being able to again. You know you give up some yards. But then you just tighten things down in that that old coaching cliche bend. But don't break actually is dictating to the quarterback what he does and doesn't have and what he does and does not see well smartly. The rams said hey this worked for us so we want to run it again. In twenty twenty one and remorse came in but had never run it before he'd run certain elements of it understood the philosophy but had to basically learn it just as all the players did in twenty twenty and to me. I found that to be a really interesting process because he basically had to learn it while also teaching it at the same time and i think that that is where some of the ways that he empowers others or or wants to empower others sort of took root. Because you have to depend on your assistant coaches who were here. Who already know the language you have to depend on your players who were here. Who know the so you come in these situations and you got you got. The team was playing really well at high level. And you know you can ask some rickles but why mess basing their beliefs in what they call it. Why makes sixty five people or something brand new when you can learn something brand new and adapted them but it's been a process it's definitely been in transition. Certain philosophical elements of this defense requires so much patience and require such a lack of ego on the part of the defensive coordinator because it is predicated on allowing and dictating certain. Looks to be available to the offense that will drive them crazy that will make them take the thing they don't wanna take over and over and over again until he makes a mistake and i think that that is so runs counter to what you're taught when you coach defense for twenty years so this defense as you wrote has been referred to as death by quote ten thousand paper cuts so given the way this defense works. How difficult is it for morris. This animated energetic guy to run a scheme that seems built on extreme patience does he just want to call blitzes all the time. That's what i was curious about coming into it. And that's a question that i asked him directly because when you see him and you see the way he fills up a room or you think he fills up room at first glance that energy and that gregarious nece and that sort of just he just radiates that almost aggressiveness in terms of how he might be as a coach but instead it's quite the opposite. Personalities personalities is big. We're on a field. It's going to be a big personality. It's going to be personnel. Like you said that can fill up a room. And then also time. Soon touchdown often the comment listen talked about. I think it's the understanding of if they play the way that they've played that in itself sort of displays that willingness to have that lack of ego. He has the joke that he makes all the time where he says stats are for losers and it sounds terrible on paper like that. Vote does not sound good in a in a modern. Nfl landscape but what he means by it is he means they're going to allow those paper cuts they're going to present death by ten thousand paper cuts because it doesn't matter to them necessarily what the personal stats look like. My saying statue exclusive but we can go out and make those memory plays those plays that make a difference in the game to help us win ballgames. that's all. i'm here for us. All i care about if they can make that stop. And if they can impose their will in that way by playing schematically sound that is what matters to them overall. And that's what he means when he says that pay com has something to say about payroll. When it isn't right a lot can go wrong. And it's the employees who ends up suffering the most after all their livelihood depends on an accurate paycheck every time. And when they don't get that they're placed in a tight financial spot leading to insufficient funds. 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You can get started with your first campaign and under an hour and easily build from there with clave ios best performing templates to get started with a free trial of flavio. Visit clavier dot com slash. Listen that's k. L. a. v. i. y. o. dot com slash. Listen decisions made in washington affect your portfolio every day but what policy changes should investors be watching listen to washington wise investor to hear the stories making news right now host mike townsend. Charles schwab vice president for legislative and regulatory affairs takes a non-partisan. Look at the stories that matter most to investors mike and his guests offered their perspective on how policy changes could affect what you do with your portfolio download the latest episode and follow at schwab dot com slash washington wise. Or wherever. you listen so jordan. The rams held the bears pretty much in check during their week. One win then in week to the barely beat the colts. A team with some question marks on offense twenty seven to twenty four. Are there any concerns in l. a. about the defense coming out of that game i think so. Yes because you saw certain things that this defense typically did not allow. You saw some of those things happen. Three explosive air yards plays of went. She doubt as which red territory which took a hit from donald but connects bracco pittman. Junior forty two yard pass play again. This defense is built to stop the explosive passing play but again this defense there in transition. They're figuring out what they were sure. But also what it means to be. What they're going to be next under raheem morris while keeping some of these foundational principles that they played with what wrinkles will he ad and in. What ways will he let the scheme start to express itself and also let the players express themselves within it because as we saw last year after week three the rams started to really assert and dictate on defense and it took a really tough moment in buffalo for that to happen so i wonder was this near loss to indianapolis sort of that tough moment giving up things that they historically do not give up those plays that they do not give up such a narrow narrow win and i wonder if at becomes the catalyst that sort of gets them to start expressing themselves more forcefully within this system will this weekend. It's the two zero rams against the two zero bucks in a match up of two of the best teams in the nfc. How do you think remorse. And the rams will approach trying to stop tom. Brady and the bucks passing game. That's just been dominating so far and it's been so interesting. Because last year tom brady got thrown a little bit by the defense particularly the posts snap. Rotations by the safety and he threw two interceptions to jordan fuller. Who was in a place where he didn't expect jordan fuller to be on the field which was kind of the point of this scheme at times. Last year against quarterbacks author throw a septic jordan fuller for the rams fresh all vr returns for the interception. Tom brady has seen a years worth of this defense now on tape and has seen what some of the tendencies are and tom brady will also be that patient guy you know for all the talk of him being the greatest quarterback of all time and everything the man has patients and he will pick away at you. If that's what the game dictates he will pick and pick and pick until he finds that moment to go over the top because he will try to get the rams defense to creep down a little bit to overcommit themselves so to me. That's going to be the biggest test that they faced so far in. This very short season is how they will. Defend tom brady. And who could be in my opinion more patient who can out Who can under ego. The other guy is how. I would probably put how this will unfold. Thanks so much jordan and can't wait to see this big showdown between the rams and the bucks on sunday. Thanks for having me. You can follow jordan rodrigues coverage of the rams and hear her on the eleven personnel podcast at the athletic dot com from wondering the athletic. I'm tiffany ozinsky. Thanks for listening to hear more of the lead. You can follow us on amazon music. Spotify and apple podcasts. Or to listen to us on your alexa enabled device. Just say alexa. Play the lead podcast. I'm dave collie investigative journalist and host of the podcast cold the first season of cold focused on the unsolved disappearance of a woman named susan. Powell i took you behind the scenes of the investigation with secret audio recordings in case files now i am back with a new story. And the new season seeking justice for another missing woman joyce joost follow cold right now for free on amazon music or ask your echo device to play the cold podcast.

jalen ramsey leonard floyd rams jalen leonard rahim chris garrett Jalen ramsey ramji Brahim morris jordan rodrigue sean mcvay Leonard floyd ricky morris Chris shula Floyd morris Aaron donald morrison ramsey los angeles rams
Kliff Kingsbury on Recruiting Mahomes, Rams-Cardinals Face-offs, Brady in the Bahamas, and the Famous Draft House Photo | Flying Coach With Sean McVay and Peter Schrager

The NFL Show

1:13:20 hr | 5 months ago

Kliff Kingsbury on Recruiting Mahomes, Rams-Cardinals Face-offs, Brady in the Bahamas, and the Famous Draft House Photo | Flying Coach With Sean McVay and Peter Schrager

"Shea serrano in jinks roasting new podcast called no skips in it. We discussed the most iconic capable albums in hip hop history new episodes drawn thursdays. Only on spotify this episode is brought to you by heineken heineken. Summer can means it's the summer of can so grab some shades and your favorite suit heineken. Loves a natural bod because it's made from one hundred percent natural ingredients with premium malt and. They're famous a yeast. Pick up a pack or get it delivered and put the can back into summer. That can be your six pack. Must be twenty one years of age to purchase please drink responsibly. This episode is brought to you by cub. cadet lawn. Tractors two zero turns to hand. Held equipment cub cadet. Has all the industry redefining tools like a fully electric lineup. That may caring for your lawn and enjoyable experience. You'll keep going back to learn more at cub cadet dot com episode three flying coach. Sean mcvay we are here. I'm peter schrager sean. What's going on. it's not much. It's good to be back here with you again. Been definitely a fund first couple of episodes in this third. One is definitely going to be a blast. Good friend of both of ours in in cliff. Kingsbury coming on and think what the What everyone's going to get a feel for is that this guy's got a lot of sides other than just a pretty face. Great guy dynamic funny lot of great sides that i think we'll get a chance to feel today. It's funny i was talking to my wife erica. And she was like it was less time you sean. And it goes all the way back to the combine of twenty twenty the last time you and i have hung out in person and i remember the night we are at a table. And it was you me and cliff into the wee hours of the night. Nothing crazy just cutting it up and i'm like it's pretty cool that the three of us are going to get back on this thing. And where do the podcast. And i think to your point. Listeners are gonna love getting to know cliff kingsbury in a way. They haven't before you only get this kind of stuff. I'm flying coach and the amount of feedback. We got on the floor and sala. I think we're going to get similar reaction from cliff who you'll learn is active agai. She's right to the episode. Let's get it going. Let's get to our guests for episode three A friend of both of ours and a divisional rival of your show on ladies and gentlemen the head coach of the arizona. Mr cliff kingsbury cliff how we doing. We're doing good. We're doing good thank you. We just start off. I know are probably dying to get this answered. Ninety nine percent of us have not started on a reality. Tv show so i'm wondering when they tell you. Take your shirt off dive in the pool. Drink rosie shoot some hoops like what is going through your mind. you know. there's gonna be a tough look. You just go go for it. You know came out. i love it. I'm giving the people what they want. It's a great question though. I figured since. I wasn't as swaggie as you doing the stanky leg. Dance off at texas tech that i had to be ready to go and it was a regrettable moment. You get lonely during quarantine. There's not a lot of things to do. I'm training my dog. Like airbud shared off with veronica. Soon as i saw it. I thought to myself. What a cool. Though it was it was greta wrote. It was a regrettable moment to say the least. The best part is your most ball guy. I've ever met in my life. And yet they put you drinking relevant swimming off. I mean all you wanna do is possible and coach football and draw play. This is not guy. Hey first of all eat. I got more versatility and you know that better than anybody do. I'm saying to start the show all diving in the pool. I do we go here. we go. I figured when i saw that that had to be payback for how bad i got you when you were just so sure that we go to dinner so so. Let's go ahead. You know sped up so we end up going out to dinner you know. I shared a story about catch. La it's funny. They treated me a lot better when i was with cliff kingsbury i. They sat us right away waiting to see us. They tell. We'll pretend it was about us. We both those about pat. But so here. He is is buttoned up guy man. You know he's not just well dressed in swaggie. He had done his due diligence so he got to know each other through mutual. French chas ner. So he's in town and la visiting and he's he's got it all lined up you know. Pat was in town. Patrick mahomes and he obviously has a great relationship with him and he had done is due diligence of saint. Okay i know. There's some tampering rules in the nfl. He's been doing his thing in college. Played in the league but he's never dealt with some of these rules in and and the nfl in so was that your assistant that was with us. Clifford had there was a nice girl that had had assured you that there was nothing to worry about who who was a friend so as a friend who said hey no doubt about it. This is the nfl rule book inside and out a needless to say cliff. Good-looking friends okay. So so we go out to dinner and and we've got a couple of friends. There and patrick was there and then there was another player. There was a great guy. Who else was that. That was played quarterback for you at texas tech him and that he had played After patrick use the quarterback after patrick and they're really close. Yeah and both those guys. They were a lot of fun. And so i'm figuring you know what i knew. He was gonna make fun of me a year from now about having my shirt off on hard knocks. So i'm going to get this guy. I so i put my friend's phone number in as roger goodell all right and i told him the texts me. Hey you know better than i know. Checked with the league office. But he didn't really do due diligence. You know you know better than this okay. Well needless to say cliff was you know. I'm sure. Cliff in steve. Kerr mardi edit figured out there. Taking kyle murray number one. This guy's he was walking around like he was seven foot. He was feeling so good about taking taking cuyler. And so you know that was the big story and it was a you know. Probably less than a month away from the draft. So he's so confident about it so we get a couple of kazan and i decide to say hey. Send me the text in so. I put my friend's phone number in my phone as roger goodell so he texts me. Hey you know better than this. You and kingsbury are both in deep trouble right for tampering. And so i just show the screen shot to cliff okay. And i told him i said. Hey ma'am he never texts me. You better get on the phone. With steve calm and mr bidwell right now. Because i think we're both losing picks. This guy looked like he was going to throw up. I mean he's always got a good tan. A nice glow he was as white is my walls and ready to puke. And i i wanted to let it go but i mean i didn't even have it in my i didn't have the heart. I mean it was probably thirty seconds. Felt like three hours to. I said i'm just kidding. I don't think he ate the rest of the meal. I'm like okay first off. I would fired two months ago. So i'd like to have the power to the first draft hanging out with super coach of the year in the league. And i'm just this guy here some has out of it. You should have a man allocate. It was when you said it was. You're like i just wanted in you. You play get upset with you. And i'm like oh my god and he's not in me. It was. It was a well played prank. That i should have let go away logger than i did but it was e- adult it in stride and this is this is my guy. I love cliff i. I'm it's not fun going against him twice a year. But he's doing his thing and it's been It's been fun watching him. Continue to you know. Have a lot of success in arizona over these last couple years where. They've just gotten better and better under his leadership. Yeah i'm gonna go back in time. Because sean remember this but i was with you. It was a buy week for you guys. 'cause on your couch during the season which would never happen. Usually we're watching this crazy seven overtime game between texas a and m. and lsu and it must have been november of whatever that season was went on. The bottom line comes across that cliff. Kingsbury either has been let go or is resigned is done at texas tech which cliff not to bring up the worst day of your professional career. But when you get you know fired from your alma mater and i'll never forget shawn being just so crestfallen and being so heartbroken but then immediately being like i'm going to call cliff i'll get him back going. I'll do whatever i can and like i. I didn't even know you guys were tight and yet in your moment of like what could have been your lowest of low sean. Who's approach. But i don't know your relationship was. It was as if it happened to him. Can i ask you really how you guys hit it off and where you guys became friends and i started. I guess maybe became acquaintances in this football world. Yeah i mean first off. That didn't mean a lot. Just sean reaching out of me. He was on top of the world Still as you know had gone through wall. Costa the all these things take time. Just be like hey man. I thought you've done a hell of a job and you know we'll talk through some things and get you out there in some capacity it just meant the world to me and we we got in such through a friend Who played for. Sean are on the team. When sean was really moving his way up with the tuskers the orlando testers fast. Shag in the us south And so we've just kinda hit it up. I think More than anything. We appreciate you know how we treat people. I think we both kind of have the same perspective on that Very positive outlook on things. And then just love. Football knows love trying to attack people So it's been a bit of fun relationship in shawnee ear your history with cliff one. When did he first catch your eye or when did you guys start appreciate each other's games. You know what i i knew. When he was balling and doing his thing at texas tech. I remember respecting his game as a player. You know because he's a little bit older than me and then you know as soon as he got into coaching. And you know. I had always known chaz guest noor is the mutual friend and so they play together. They knew each other all the way back when they were on the patriots team together. And i'd watched him. you know. Just go up and down. The field at texas tech playing quarterback and then i remember when he got into coaching. You talk about a fast track. Where he's at houston. His first year. I think he was like inequality controlled any basically takes over as the oc case keenum and him and kevin someone or light in the world on fire then. He goes to an after coach. Someone gets the job at a and m mandl's winning the heisman. And then before you know it you know. He's offensive coordinator the year up for the award. And all that kind of stuff. And i'm thinking dane. What a great job he's done. And then i respected the way. He handled himself. I mean when we first got connected a few years back you know we have the very similar interests you know. Before he finished up when he was still texas tech he came and visited us in the spring. We talked ball and really a lot of the things that he was doing tempo wise and just creativity as far as how to attack people. You know we implemented some of those things and then. I just remember watching the way that he interacted with our guys you know. The keep tha leaves the marcus. Peters of the world you know those guys that you know. Those guys know they they. They sniff out guys and he just had such an easy going. Nice way about himself. But you know the my favorite thing about him is is when you just watch the extreme ownership that he demonstrated we talk about that and i watch them all the time even now. He's the first guy to take the blame. And he's hard on himself and I think as a leader. That's an enduring thing because it's not just coachspeak. I mean he really means it. And that's the kind of standards that he has for himself. And you know other than ragging on my ass about taking my shirt off on hard knocks. This guy's a hell of a guy. Yeah overlook but you you street cred because you had the gorgeous dante so it wouldn't had her off. It would have been a bad year overall but you still came up winning. Hey i pretty good. We'll take that out kicking my coverage veronica She you're going to get some street. Cred with her. 'cause she'll chillier that she said you know. I always liked cliff cliff. I remember when you were first. Hired the whirlwind of course at usc for i don't even know how many weeks and then you are only a coordinator two and a half hours two and a half hours an interview for the jets job interview for the cardinals job. You get the gig. And there's a lot of sceptical people. This guy had a losing record at texas tech last year. What to do in the nfl and the first thing. I remember that everyone was freaking out about was that you said you were going to be giving cellphone breaks to the players and i remember being like more. These kids are twenty and twenty one years. Old attention span. They can't sit through a movie. I don't think it's the worst idea. Do you remember the reaction the media had when you gave those cell phone breaks of the players and how you owned that. It's a different generation of player. Not to tell you yeah. I mean obviously quite negative and npr looking for the low hanging fruit at that point like you said i mean i got it. I knew what was coming. You get fired though. You're going to deal with some of that but my deal is just the experience i had in college. And and knowing you can keep them locked in for a certain amount of time but you'd better be flexible to give them their little space in their break and let them regroup them then. Bring them back and so i. I had no qualms about you know saying what i said and I still believe in this generation. It's just about getting the pertinent information quickly and discreetly woman Then get them out. Sean what was your reaction to that. When that first came out. I think anybody that really understands how people learn. I think it's i. I think there's a lot of coaches that would agree with it. You know he just happened to be the one that came out and said it. I mean you know players learning bite. Increments the attention span. you know. everybody wants to talk about how to teach these millennials but when you just look at studies and i think it's especially more relevant now with how much we've had to rely on these you know these these visual and the you know the technical platforms like zooms and things like that. Hey it's quick. It's gotta be. Give them what they need to know. Give him a break. Bring him back. You know and so anybody. That's a a high capacity teacher and understands their learner. I think would agree with that. And if not then they're not really studying how people learn so what. I think people misunderstood. It's not like he saying. Okay we're gonna take a little break. Go ahead and pull your cell phone out and now let's go ahead and swipe left. You can find a tender. Dave didn't say that. Shit you know. I mean he was. He's talking about. Hey let's go outside. Let's get a little mental break and when you come back in let's lock in and have great focus and concentration and you know. We implemented the same types of things that he talked about amazing. Because i mean the movie. The irishman i remember came out and it was three hours long. And everyone's like sit through three hours. And i remember thinking to myself like it's kind of like that or it's like i need. You can't ask a player to come in now. Sit in for two hours sitting in a dark room and trying to learn all these things. Give a five minute break. Why not clear head cliff. I think you're ahead of the game with that. And i think i think of what like your whole deal is and a lot of it. Is those names of quarterbacks and sean went through them. it's keenum to manziel but the big one is that guy down there in texas tech bad man bad man. When did you first see him. What when did you know what was the recruiting process was already there like take us through your relationship with moms because he might be the best to ever throw a football when it's all said and done yeah that would be unique deal You know incredibly down but some of the stuff you see the platform Kind of shuffling back on his drought taking nine drops me. He kinda did that every snap. He was just out there. Dominating games and i had learned of them when he was a junior In kinda watch in high school high school. Yeah high school. Yeah and so. Even being recruited a freshman or sophomore it was he was late to really play football. I mean he. He wasn't a guy when the camps baseball guy the whole way with his dad. Obviously in that background and Just came on really love the game. He was a great high school program where they spread it out and let them just play. And that's what he did and i can see why he wasn't heavily. Recruited because me and the mechanics may not be what you want and it was kinda hard i guess to get an email but every time i watch them he was by far the best player on the field and So followed them we offered him. You know got to know him really well and then. Luckily i want to get him. Get him out i. He didn't get recruited much. I think a lot of people anticipate him playing baseball But luckily it worked out. And i remember shawn asks me Like when he was coming out. Way tape is this guy real. I i've seen a few of them. This is a different type of animal than i'd seen and he's been a great so far he it's not revisionist history. He beat me to it. I was gonna add this. Is i remember a couple years you know. Kansas city goes up to get him. And you're kind of hearing you know there's a lot of different narratives and he said i'm just telling you this guy is going to be special. I think probably the person that was lee surprised by the success. He's had is cliff going back to you. Know saying all the things that he said but it's easy to say after he's done so many amazing things in such a short amount of time that you know what he's done through. The first few years of his career is unparalleled but he said that before he had that success. All right cliff. What about cuyler because you are in college. Obviously you are the texas tech coach. He was at oklahoma. What was your history with cuyler that you knew. I sure you're taking him first. Overall despite having a first round pick already on the roster yeah. I known a long time. His dad was a leg. takes them so new Him through that. His dad trains quarterbacks from the top. Qb trainers down there and Had just follow screw. Thought he was one of the most phenomenal player that ever seen in high school The things he did obviously the championships all of that and then To watch the success. I just knew that it could. It could translate With with that skill set and so luckily so far it has. I think getting here with steve. I'm famous steve. I said you just watch him. You just keep watching them just studying just eve out. I knew why was robert. Wherever i was gonna develop them and try to get that on offense and and luckily where i would've make that move and Hopefully cheap him trying to the right direction. This episode around felt show is brought to you by ziprecruiter when it comes to looking for a job most people would probably agree that the whole experience is not fun factor rather than look for job. Look for parking in new york city. I'm doing that right now. is not fun. Get bowled over by linebacker. Haven't done that since high school tried to move again. I just moved. I don't recommend it but it doesn't have to be this way. Ziprecruiter gets it in fact. They've actually figured out ways to make the job search process better and a lot. These up at ziprecruiter dot com. You can create a profile. Then you get matched to great jobs but also a lot. 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Sean have you seen cliff. Try to steal any of your place before or vice versa has no word you ran the cooper kupp play that we scored on a touchdown against the vikings. I saw you run that the next year. But i certainly have copied some place from him as well. All the best coaches are the best thieves. So man i think there's all just reincarnations of the different things how we change in the math plan. Eleven on eleven. But i've seen him and he's seen me copies of each other stuff. That's for sure you know. It's funny because the book cliff onto this podcast. We got on tech's chain. And i do a good morning football show and i'm up at five. Am eastern you. Guys are both west coast guys. I sent a text out. I guess overnight at some point and at five fifty five am eastern which is to fifty five. Am pacific cliff. You responded and then sean about five minutes later. You responded which got me thinking. What are your daily routines. How early are you both up. And that just the life of a your mind is always going and going even in the middle of may or early june cliff. Give us your morning routine and kind of how your day goes yeah. I think for me and sounder pride hit on this to be as heavily involved in the offenses we want to be You gotta find time somewhere on as the head coach. Come seven eight. Am there's a lot of stuff. Come on your plate whether those early hours in office and just get on the film and take your notes and get your thoughts together offense early. That's what i use that time for. So i usually get in a workout in use that time to get prepared offense. And then i moved onto the team More team centric type thoughts. And then then you're in staff and meeting with players and going from that. I was actually just getting back in from war with wednesday's just finishing my night up. I was just started clipping. I both about that. No it's I'll tell you what we are. Both i know for me personally. I might be up early. But i'm in bed early to you. Know it's just like he said is is starting early. Get that quiet time. And for whatever reason. I've always just kind of been a an early riser. That's when i'm kind of the most efficient. That's when i feel that. I have the most mental clarity and only gets you get a chance to know that you're gonna have a couple of hours of quiet time before you know all the the other things that are not football related usually come creeping across your desk and But i'm but. I'm in bed pretty early unless unless i'm shutting it down that later the that's that's i can tell you that It's we might be up early. But i'm in bed early. For sure sean. You mentioned the the best coaches the best thieves. You guys ran a two point conversion in the playoff game. That i wanna say. The miami dolphins ran something similar. And you could say well that actually came from this and this is what does that entail. You guys are watching. Both you can answer. Because you're offensive coaches like. Are you watching all different. Thirty one other teams offensive that end to know that play from another team that they ran while you guys were playing on a sunday i just think technology enables you to be able to access a lot of information in an efficient way. And you got coaches that you can kind of assign for you know to to certain things in projects especially in those different situations whether it's the third downs of the tight red zone and that's exactly right. I did steal that play for miami. You know in actually shane. Waldron had had shown that to me who Hopefully he doesn't use it on us when he's in seattle what to get his voice year now but no it's It's one of those deals that there's a lot of really good coaches are a lot of great ideas in you know. College ball is the same thing. I remember clifford. I connect and last year during quarantine. And there's there's so many different good things to see you know whether it was going back to when he was at texas tech. I'd watch some of their stuff and You know you see whether it's the oklahoma's alabama what would coach sarkissian and those guys did. Both you know they got special players. But you just talk about you know. From a schematic really putting pressure on people with the different final formations and vertical. Pass game in ways of creating explosives. It was it was really impressive. Stuff what do you got. Yeah i think. I mean everybody's doing great stuff and i think there's that fine line. You gotta walk sean. They run play the week that i wish we could run. But it's just not what we major in the timing that he does You know the alignments the split. It's just different different game than than we play. And so you have to kind of pick your spots and and make sure you don't overall your entire offense and get away from what you're really good at When you're kind of chasing that a bit but there's a week out there's some sure sean has. There's certain things. I make. Sure i watch the nfl teams. I make sure. I watch and you just try to get as many ideas as you can. They make sure it fits. What you do you mentioned. Your sean mentioned your player now. I remember watching you in college. It was you. It was byron. Hands barred You had fun texas tech team. You guys would put up a lot of points and you end up with the new england patriots as a player. And you're in that quarterbacks room who were the other quarterbacks who are the coaches i mean. I feel like that oath. Three patriots team. There's going to be a thirty for thirty on just the offensive and defensive percolating through their who are some of the names that you've got to learn from law your what the third or fourth string quarterback. Yeah i was. I was four So tom damon hewitt rohan davey myself. Charlie weis was the. oc josh. Mcdaniels was working on the defensive side of the control And they like you said. Brian daboll was tied him coach. I mean there was a ton and as roma would come out and the players was incredible when you look at you know defensively willing to guinness ted Watch ted johnson Richard seymour owner. Smith's tyler i mean that whole crew and so just to watch the professionalism the way those guys words the way they carry themselves I remember that year we went to into and then once fifteen straight and it was just a group of guys that kind of fused to lose and what was bella check. And what's he like to you now. Yeah he was. I mean sean knows him. He's a completely different animal. When you're in that building and when you're away from that building but the attention to detail is legendary. Obviously the preparation. I mean weekend we got. You're gonna know every situation that could possibly arise them at some point of the season it does. I'll tell you what's amazing and cliff. And i've talked about this and i was actually chris. Shula one of our coaches had just gotten married This past weekend just got back from there. I still feel a little shaky to be honest. We had a blast. But jed fish was there who's now the head coach at at arizona and he had worked on that staff last year with coach ballot. Check dave struck up a relationship and the the competitive endurance. And what he's able to get done during the course of the week and the amount of detail like cliffs talking about when you listen to whether it's the team meetings Involvement in the defense offense to kicking game. And even just when you spend a little bit of time with them and you you you feel like somebody's point from you know you talk about people that have forgotten more football than than you know. I mean it's it's an impressive inventory that you feel like he's pulling from and then when you hear the stories whether it's from the players or the coaches the people that have been in that building got reverence in. I don't think anybody would say that. They're not incredibly impressed with the amount of stuff and things that he can get done now. Efficient he is and consistent. He is with his workweeks cliff. Given us one good brady story my favorite As of recently was so of wedding. A mutual friend and baker's bay which is like paradise for adults. They can't land for adults in in the bahamas and we're the night before the wedding. Everybody's getting hammered. Every i mean radios having fun. Who's the crew like in the scene. Who do we got here. I mean a lot of the old patriot guys. One of our boys will got to his wedding So it's it's a good good crew. I've just getting a night before the wedding late night. I wake up early. Can i can't can't sleep real well anyways. And so i'm going to check out the island getting a little golf guard i'm cruising along and i look and i see like on these polo fields. Some dude with some other guy and it looks like he's doing like resistant. Dan drops at me. So i drive over this like seven thirty. We're getting it. Like seventy. I drive over. And he's already pouring sweat right. He has a system. Who's holding these resistance bands in paradise like bahamas these just crushing the droughts and grinning through and just killing it killing it and didn't work out on my dick. You are such a sociopath. His desire to be the best ever is on some levels. That i mean the world hasn't seen much like this guy who's dedicated every waking moment diet sleep work at the best ever so that just got to tell the story and then what he's about has he changed significantly from when you were his backup in two thousand three two now winning a super bowl in two thousand and twenty one. I mean so same. Graded on sean. Been around sound but The way he i i'll never forget. Just how he would get the mill all the ballboys names although managing the net. So much to all that stuff Is just beautiful. I i wanna hate him a guy 'cause it's like he made a deal with the devil on so many levels but there's another negative say that guy's phenomenal human being and One of the hardest workers. I'd ever played sports. He is he's the man shaun. What's your anecdote with brady. Delegates not surprised at all. I think what says as much about thomas is i remember you know a couple years ago. We had gone to the derby after You know he broke. My heart won his six super bowl and now he gets his seventh at You know with the bucks. But i just remember you know. I think what says much about. Tom is the amount of different teammates that still go back. You know he's kind of guy that brings it all together where they're going. They're making trips. You listen to the you know. Just the respect and admiration that you know whether it's cliff brian. Hoyer you know coaches that. I've been around. That have spent time with him you know. He's one of those guys you're like you know. You wanna hate on a but like there's i can't think of anything unbelievable. Good okay so we talked about it. I couldn't really get leflore to answer other than just a tough game as the titans. Oh against the ravens sala. Regrettably takes a time out when he can't find shanahan his freaking neck. He's just so pissed off. I'm getting my you know you know what ripped from jay gruden for trying to go tempo and then not listen. When we were in a no score situation we end up score and thank god for that. What is one of those moments where you say. That was an awful decision that i just made actually perfect because it was against shot the last game seven. It's seven to five. We have to win and make brown. Shawna's one thousand and when we got we finally have laid. He's beating the the cardinals eight times in a row. Eight times row. Whereabout have elite have gotten a yard game. We finally have a little bit of a two minute drive going. We get about forty. And i'm thinking let's just hard count and then i'll check into the play. I would think speed option right. We have an athletic quarterback in so we hard town all right. We think they jumped into the back of who really haven't played much so his name. I sound like i'm insulting. Him creates but he hadn't played. This doesn't no preseason for. I put this kind of package on with cheese and we do it. We think they've jumped. They don't jobs we snap it and so a pig sick. Yeah i mean we're gonna kill this forever you cut back across. Let's go baby quiet. How how you say this visit twilight. Zone anything sean. Running down hearing. And it was just. Because i am i had i just thought if we can just have a lead on time we have to the never loses the added up and we said i'd take taken. It was an awful call and everything about it and then they end up business but that one will stay with a long time. Well our guys have done a good job but troy. I will say this highlights that play. Call you may you. That probably wasn't nearly as bad as my decision. The first time we played you guys to run it on fourth and one. I think you guys had twelve zero bliscoll. Poor cam akers booze in the background. I mean it's a negative for. I am like what sean. Why would you do that. Yeah hey here's a good idea. Let's win vance zero blitz. You just run right into an unblocked defender fourth and goal. I mean you talk. A new rolling tools just started walking by ideas having wolford on the goal line to and he tried to come back. That was not the design of the play. Prices head didn't body right there with the presume road this segment this segment could last us the next eight episodes of my really wanna start recalling all my bad playcalls peter and you always remember those. I know you remember everything so stay with me the most. I can't remember the good ones. But the reason why i you i. I don't sleep very well. I think that is their favourite play. Call from last year. That you can relive that you're like you know what that was pretty good and i don't. I don't can't imagine the hail. Mary is considered a play. Cool say credit for that one of you let it ride. I would if you do like. They're walking out. He told him he said. Throw it to this bad man. Between fifteen bills defenders. He'll go up and get it and you'll get flushed. It was a you kind of kind of a year. the maybe that's all that matters. Yeah there was a A quarterback draw we call. We paid washington and we just had a holding on. It was like second and twenty and we call it a qb job at colorado. Great run That that was fun because they got a good defense and so that was. That was a big time playing a game. How about you shawn. Oh man You know what. I'll tell you what it it is always about these guys making it come to life but you know one of the Here's the one. I think just going back to. You know some of the stuff that we talked about where i saw cliff have success running the same play you you go back to a couple years thursday night. Game golf camp miss. He's on fire. You know that that play we put it in. We didn't practice it at all. Where we kind of lead cooper kupp across the grain out the back door. For a seventy yard touchdown. That was one of those that i think cliff can attest to it. You know the players make it come to life but you feel like are you kinda helped. Give them an opportunity to execute that that was one that was certainly a fun one And then i really liked the third and long conversion we had against the arizona cardinals the first time we played them. Go nuts on the sidelines on your dad. Ted check down a little flat route. We had to have it right there. We were going. It was twenty four twenty one like that where you were you guys will remember the exact play the situation the scenario and you'll know it eight months later that it's that crazy isn't the painful ones i do. I know sean had concealed bunch of them. I remember paying for one. But i don't remember them and cliff knows them though. But here's the thing though like what people give give me too much credit for. This is what we do. We go back through it so it's not like we call the play and then you never go back again. Part of our job is to review the film make corrections when you're doing your installs go back through stuff and self scout or when you're teaching you know the the stuff that you wanna do for the following season so there is a lot of. I can't even remember how to get you know from work to the office. I remember stuff that i go back over consistently and that's what we do with football the untold stories of coaching sometimes is some of the stuff that isn't all based in one of them is one of my favorite stories involving. The two of you sean. It involves a Late season game and twenty nineteen between the cardinals and the rams. Why don't you take it away from here. Yes so it was the last game of the regular season and so you know. I think probably one of the things that cliff i head coaches. Get the most you know. Sometimes you're like oh. Gosh it's people hitting up for sideline passes will very very seldomly. Has the opposing head coach. Text it to me. You know after we get our game plans done. You know he's like hey. Hey sean any chance that you can get me. A couple extra sideline passes. It was going to be the last game that we played at the coliseum so it was kind of a special day and so it's pretty tight. He says for a european. I g model a set aside plant passed. I so i think that's just poor for the course for coach kingsbury. He's always code with good company and You know a good for you buddy. Good for you off the game. We won we won the prix. We voted with my fiance. You know but but we for the good guys. We both have good taste. I'll say that sean. Do you think that was the first ticket request in. Nfl history for european instagram model. Well i'll tell you what. I went through other avenues. And he had to go through a couple. People got their sideline pass is taken away to help. Make sure that he had a nice date. After the game. I oh you you you do. Sean cliff was buston. Your tail a little bit about the shirt off. Cliff the draft photo the draft set up two years ago. Take us through it. Because it's still has a little bit of patrick. Bateman vibe for me. here's my question for you right. You did that. I mean because let's be honest. The house is swaggie. Okay yeah what was the thought process. Was it okay. I have no idea that this is gonna be so big time. Or i know i'm for sure not going to be Date list for the next few months because there's a lot of intrigue as it is already out. Just say that when you live fire by one hundred and five and you're trying to go when the fires appreciate. I knew i knew what we were playing for. How about sock lists scituate right. No socks loafers. Coolest guy sean. We know cliff like the man but that was next level. I mean it was outstanding. I mean who hitting it's haters are hate. I was jealous. Okay myself how can it. So the nfl did going into You know the cova draft. Would you literally you had to have one of those. Like you know iphone setups. That they sent to each head coaches in the with one of the. You know the light things that goes around it. You know sure i could. I'm not explaining. it will sound like you. Sound like a youtube influencers. Sean go on you got it. Is that going to be good. But i'm just being honest right now okay so cliffs you got set it up in a place that hey make sure that steve is not in the corner somewhere like that. So there was a very intentional thought process. And i'm not gonna lie. I thought man. That is a nice setup. I almost like moved mine round even more was it still just got totally. I mean my man. Sam former was ragging on me. Like hey sean mcvay in cliff kings berry's how you know we could see a decent view. Think turfs and stuff like that. So i said i'm one up this air. Go into freaking malibu next year. No kidding now. Draft house was all right though but cliff. Honestly i mean there's this vision of cliff kingsbury head coach and there's the real you that we know. I mean literally. I'll tell this to listeners. Into sean. During the quarantine clifford just text me out of the blue and be like hey. How's your family. Doing you know. Just checking on your little man like what's going on how you guys doing. Just checking in like really the sweetest guy in the world and not that a you know a guy in that house wouldn't be sweetheart but like there is this. I think there's this Impression people have you as this one guy. But i think you're completely the other sean. What is your take on. Like what people imagine of the cliff kingsbury experience and then who he really is. He's a handsome guy. He was the same coach that all the girls at texas tech made a shirt that said our coaches hotter than yours. So i mean so. He had this narrative in this swag. You know and then. I mean he did. He did win a dance off on a stinky leg. I don't know what year that was. His guy can dance so but he's also he. Is that guy you know. He's a ball guy at you. Know at its core. And he's got a great way about just being an authentic human being for who he is but he's got some other interests in some swag and i think that could be sometimes misinterpreted but don't let it get in the way of all those good things you were saying about him. But he'll tell you he's got some swagger to now i mean i think i think important and it's professional be true to yourself because he he mentioned earlier guys. Smell it out. If if you're not you're not trying to be yourself or genuine Then then they'll see right through that. So i just try to be myself and i go to bed early. Just like sean and wake up early and so it's it's not nearly as glamorous as the photo may may look before he wrath just i guess cliff to give more perspective on who you are and where you come from. Tell us about who your father is. Kind of your family's story. Your mother was and what really Who the people are responsible for cliff kingsbury being who is today. Yeah very fortunate. grow up In an incredible family. My dad was my high school football coach in texas. My mom taught seniors at my high school. So it was kind of the friday night lights vibe and just always afforded me anything. I needed. Work you know wealthy by any stretch being educators but Gave me every opportunity to be successful. My dad was a marine serving. Our country received a purple heart and So that's one of the things. I'm most proud of is just kind of being raised by a guy who had that military background and the way. He kind of instilled those principles in my brother-in-law sean knowing cliff as well as you do i guess. What do you value most and kind of. What are the character traits that you think. Make him such a great. Nfl head coach. Yeah i mean. I think it's the humility i mean you listen to his family background. And then then that tells you because he has then been so i. I can't imagine how proud his family is of the man that he's become because he's a great guy. He's an authentic guy that is you know he cares about people. I mean years some of the stories in some of the nice things that he's done and he doesn't really. It's not something that's out in front of the public eye. He does a lot of amazing things behind the scenes. You know doing some special stuff. Because it i think about a story that i it was told to me kind of in private. About what a great guy cliff. Kingsbury is what really helped me remember this clip. And i know you'll probably be embarrassed about this. But he would never want anyone to know about it. When mahomes was planning the super bowl you help his his high school coach because of the relationship. That you guys developed get tickets to the super bowl right. Get i think this gives you some insight into what a special guy is You tell that story. I mentioned earlier tremendous highschool coach program. Great offense into mind and so getting to recruit patrick development relationship. I just i knew how much it would mean for him to be at that game and we actually got to sit next to each other and celebrate the whole game. Because i actually went to that one i one as well and So that was a special moment. He was so good to me through. The recruiting process at such admiration for coachie was that Was really excited. That we kinda share that experience together all right as we wrap. And sean and i have done this with sallah and low floor in a lot of coaches. Listen to this and it's not just. Nfl coaches it's college coaches high. School coaches it's pop warner coaches cliff. There's a young coach who's trying to get into this business right now and there are a couple of years into it and they're wondering what would be the piece of advice that someone who's had such a meteoric rise as you have had what would be your one kinda life lesson or career advice that you give that young man or woman thing whether they i mentioned earlier. Just be yourself. I don't think you have to change. And i don't think that serves you. Well if you try to emulate exactly like someone else. I think Very ours and that needs to come across coaching Take a little bit from from every coach and every person but always be true so be genuine. You are as a person and Should serve you will love it yet. No i and i think the other part of that too which is exactly one of the things that cliff. Hasn't really you have this as well. Peter is in order to be yourself. You have to have some self awareness you know. There's usually a big difference in terms of the way that you see yourself in the way that other see yourself you know but when those two things are aligned and you have a real sense of that and then you can then go be the best version herself really pour into people that stuff comes back to you and you know there's a consistent work ethic but there's also a sincerity that exists and that's exactly what you know cliff is. That's what you are. And i think that's why the success that followed you guys speaks for itself. And that's the thing i'd say is look connections are important 'cause i'm talking on feeder with sean. Just getting to know him. The things he said about me are gm onto other people really helped me. Obviously success. he had of the young offense of mine said a stage for a lot of us young. It comes to get an opportunity but He was given on and even getting this opportunity. And so i do think connections along the way that people you made. is important in this profession cliff. You're the man we appreciate you doing this. I know you're a busy guy. You guys both are super busy. Sean let you close it up with your division rival cliff kingsbury maybe some Some words as you guys head to another season you'll be facing each other twice in the regular season campaign. well cliff. I appreciate you coming on here. Shots fired right from the jump. You certainly brought it like you always do man. Hopefully we can connect and and i'm looking forward to seeing the arizona. Cardinals continue to do their thing with the exception of twice a year. We both enjoy each other. But you know what those two games. I hope you have a lot of shitty. Odds are they were after eight consecutive victories. At some point of gotta flip man. So we'll keep we'll keep plugging away. But now i appreciate a man awesome Thanks for having me on cliff into like come on dude have a great rest of your week and good luck this season. Did y'all to see this episode is brought to you by kingsford. Who said a grill is just for dads backyard. It's for those who improvise in the middle of nowhere and cook under the stars for those who find a rooftop to perfect some steaks with friends. It's for those who invent create and share. Not just with food but all the good that comes with it. Here's to those griller. The real trailblazers at heart learn more at kingsford dot com. Sean cliff was great. It was fun it was fun. He he came out firing on me. That's for sure. I know you got a kick out of that peter. I was giggling like a little kid over here. The truth the matter is last week with the floor in sala it was like it took a little bit for to get comfortable. You could tell cliff listened and he was like i'm coming for it right away. He was ready he was ready. I'm just glad he's such a big hard knocks fan when the rams were on it. Isn't that funny right. Maybe he was watching for the chargers parts of it but no it is no. He wasn't out. We're going to bring on our awesome producer. Our guy craig holdback craig. What's going on did not much. Let's let's get into the what do you call it. The voicemails and emails is your. You've thought of something better since last week. Peter nope it is. It is now. It is trending on twitter. Everyone's talking about it's called. The the voicemail mail is very popular saying no way. that's trending on twitter theatre q. Lie very catchy craig. Why don't you grace us with some emails. We'll do our best and we'll what he say. Let's do it so remember flying coach podcast at dot com. You can email us or or check. The number in the in the show's description. You can leave a voicemail. All right the first question is from. Cj from west palm beach he asks. Sean i'm a young coach. And i'm always looking to grow one thing i really want to grow in is offensive. Play calling what are some good materials to learn from so i thought maybe we'd spend this question just a bit too a bit more of a broader question which is how to coaches come up with new place and develop their own scheme like their own identity. How do you know what you wanna do that. That's a good question right there. I would say you know anytime that you can get. You know deliberate practice about just calling plays but you got to figure out. What do you want to be. I think it always starts with your players. But were all a product of our experiences in the environments. We've been placed in for example. I started out with my grandfather. I never realized what an influence that had on me even before i realized i wanted to be a coach. But then you're saying you get a chance to work for jon. Gruden year around jay gruden. Then you get a chance to be around. Mike kyle shanahan and so you take all those little pieces of the things that you've been exposed to and then you say with the players that we have. How can we put together a a system that encompasses an identity. You know what. What do you want to be on those first and second downs. How do you want operate situationally. Everything for us always starts with the quarterback position. I learned that from bill walsh. But you know whether it's in practice settings you know we try to create as many competitive situations in practices where you're saying all right. Let's play it like a game where organically different things come up. You know ended end of the game and so being able to practice those things and then like anything else. Who are the people that are doing it the best and study them. And that's where. I feel so fortunate that i've been around people like that. But there's so many different things that are at our disposal. We even through youtube being able to to look at that kind of stuff. You know the nfl gives you access. You know even warmer fan whatever it might be to the all twenty two films so getting your hands on as much information to acquire more knowledge and then being around people that can really pour into you and that's been one of the things that has been such a blessing for me for sure sean. One of the things that. I remember when we first were talking about your philosophies head coach was always reference the wooden pyramid of success. Are there any reading materials. Now that we're in the summer reading session that you would advise a young coach to read. That's yes absolutely number. One one of the books that i love. You know. I talk about my grandfather's influence but bill. Walsh wrote a book. With steve jameson. Called the score takes care of its self and it's about leadership. My grandfather actually has a chapter in it. He also steve. Jameson wrote a book with wooden john wooden on leadership. Those are two of my favorite books. John gordon is another good friend of mine. Who's an author. He wrote a book with with mike. Smith You win in the locker room. I that men that had a lot of really good valuable information but you know being able to identify your core beliefs and then things within that specific arena. That help you do those jobs at a high level and learn from people that have done it at a really high level. Those are some of the books that i've read that that i've really enjoyed. That have had an influence on me for sure. It's great craig. would we got email to next. One scott from northeast scotland. We got scowl scotland. So he's asking questions here. He says he's a rams fan in sky. He's i love it. I once for sean. He he says This week there's been releasing a documentary on the legendary football manager. Sir alex ferguson. Who was the manager of manchester united and he says and i was wondering if you sean have reached out to coaches from other sports sir. Alex or others to gain knowledge and tips on how they made in situations in success. Yes i've got an established some pretty special relationships with some nba coaches and actually You know the crock family who has been amazing to me. Also owns arsenal and I've gotten a relationship with miquel arteaga. I've loved even watching You know there was a documentary on manchester city. Called all or nothing you know. They do this on football as well. And i remember watching pep guardiola. What a stud. He is in the success. He's had as a soccer manager And miquel was actually an assistant on that staff. It was filmed a couple years ago. It was just recently. Won the english premier league but they had also wanted a couple years back And i think. I've always been so impressed with just the communication because you have so many players from different countries and backgrounds. And you talk about. How do we communicate in the amount of different languages that these guys are able to speak to connect with their whole players. And a lot of instances. Those guys are special. Doc rivers brad. Stevens are two guys. you know. i've i've gotten know. Steve kerr who flying coach episode one host. And so. we've actually texted since we started. Started this up. But i'm gonna have to check that That documentary out for sure because you can always learn without a doubt and then questioned for peter here from scott. He asks when good morning. Football was presented to you. Did you have any test screenings with other hosts it was always just you. Nate kyle and k adams. It's a great question When i was doing fox sports one which was back. Two thousand twelve twenty thirteen. I remember going through a battery of tests on screen and they would do mix and match. It was like we're gonna to do a football show. Peter you're going to be in the analyst chair and you know brian are lacquer is going to be in one share and robert smith from ohio state is going to be in another class can be another all right. Let's mix it up. And this time. Peter urine the insider chair and got and it was literally all day of different tests. And i was like this. Feels like hollywood. Feels like the additions. Good morning. football was put together in a much different way. And we're very fortunate that we hit it off. But i got a call probably july fourth from a guy named michael davies. Who if you're not familiar. Michael davies helped create. Who wants to be a millionaire with regis and then michael davies went on to create Watch what's happening. Live with andy cohen. Which is the bravo after show from all those real housewives and then michael davies went on to start the men in blazers which is a soccer podcast where he's one of the guys on camera. He's tv visionary and he called me and was like i always liked you on fox. Sports one We always enjoyed your voice. Would you be interested in the show. And i said yeah. I'd love to love to try out. And he's like no no no. It's not a tryout you and to feel you know being approached as almost over for the first time in my career where someone was actually proactively coming after me. I'm like well. Let me check with fox and make sure i can make it. Work did got there on july twenty seventh. Show up at the studio. And we're supposed to go live july twenty ninth and it was the first time i'd ever met k adams who's our hosts two days before our first episode never met her before Neighbor burlington i covered as a pro. Got to know him but never had done anything on television with them. And then kyle brandt. I knew because he used to produce jim rome's radio show and i would go on guest. We had never done any auditions together. No rehearsals they threw us together and in a complete opposite of how it's usually done with tv and sports and you hear about actors going on auditions five times. We just was. It was just sink or swim and fortunately we sunk a bunch early but they later gave us the time to swim But yeah we were kind of just thrown together and mishmash together. We had not been onset together until we actually already given the jobs and agreed to it for you guys to have that kind of rapport and comfort with one another. You know i mean. That's that's impressive. What it was. We all were jumping at something. We had something to lose like. I had a good situation at fox. And i'm like i'm going for it. Nate could've done anything like i'm going for kyle. Brandt moved his whole family. From la and k was working. I think for nbc sports at the time and was had a nice career as one of their host and fantasy analysts. That we all were like. Let's jump at this and we're only gonna work if all four of us were in so they got us at the right time and all of our careers and they took a risk on all four of us and fortunately worked. That's awesome okay. This next one hears from nick he says this is for peter a really simple mental model for nfl. Journalists pundits first analysts. we say somebody like skip. Bayless is the pundit extreme. Aaron shots is the analyst extreme do you agree with that view of the nfl journalism universe. And if so where do you aspire to be. How does that aspiration manifest in the way you work okay. So for the listeners. That's two extremes and shots one of the football outsiders heavily analytics based at rankings. It's all about numbers and he definitely communicates it well and it's been doing it for years on the other end you've got skip bayless. Who goes goes without saying. I'm not gonna wait on either. Get just tweeted that game. Five of the lakers suns game is the most important game of lebron's career. So that he might he might be right he might be right but the trump. That's not right now. All due respect. That's not accurate. This guys had a lot of Pretty important game in the nba finals. That he's done his thing on all right talking about. What are we talking about here. Though i i try to create a carve out my own role and that's hard because these tv executives and these journalism places want you to be plugged into to square square. You know what is it a round peg square it. Whatever it is and it's like taking a square hole exactly right but you know think about it. It's like there's adam schefter than on. nfl network. it's interesting for then on fox it's jay glazer and this is what you do. You tweet out transactions. And it's like i feel like my own kind of a unicorn and i try to combine all of those roles and then on good morning football. I've got to be critical. I can't come in on a three hour show and just talk about ankle. Injuries transactions have to be able to give criticism. So i you know you get caught in it and sean. I think you'll appreciate having to do a job. And it's not always fun but like you know i was so so tough on the steelers going into their game against buffalo because i forget who they lost to the week before but i was really harsh on them and i'm like it might have been because juju was doing the dancing whatever it was and like i was going to skip bayless mode like i was steelers. They also the bengals. Yeah something like that. They lost their way monday night. Football they lost to the bengals. But here's the difference. It went for zac taylor. It was our guy. But here's the difference from skip bayless or some of the other pundits who sit on a studio and do the show five days a week. You know guess who. I talk to next week as a guest on the show cam heyward and he'd been watching and he knows and i've been caught in a lot of ways where it's like you learn the hard way that you can't be a hot. Take guy if you actually have to deal with the players and the coaches on a daily basis and need them to respect you and need them to know you can be fair and criticism But i'll never forget shawn. I think i've told you this story. I guess it was twenty sixteen or twenty seventeen cam. Newton decided not to wear a tie on a flight to seattle for sunday night. Game and ron. Rivera made the decision to bench cam. Newton and start derek anderson because cam newton did not follow the dress code on the flight. I came on. Monday ron rivera. He lost his team with this. That kind of stuff works in high school. What's ron rivera trying to prove. You're in a playoff hunt. Here derek. Anderson threw a pick six. As i pass. What are we doing. sure enough. My phone rings. And it's stephen drumming the pr guy from the carolina panthers and drummer who i've known for years as like bro. Would you say on the chaudhrys mortar. Agwei goes it's getting around our building. And i you know. I don't think you know the whole story. Sure enough guests who's doing sidelines. And i get the assignment. That week for falcons panthers that next sunday me guess who asked to go. Face ron rivera face to face in his office that friday at a production meeting me. I go in there brandon bean at the time as the assistant. Gm in carolina. And i've known brandon for a while he pulls me aside. He's like ron's hot dude. Like you gotta you gotta squash this. Like ron is hot with you and he. You guys don't know each other that well you can't go on national. Tv and his decision without talking to him directly. And i'm like. I know i know i know i walk in there Sorry coach i i just i did ron's like let me just tell you something every time you open your mouth on that network you gotta realize it's on and all the buildings just know that you need to your t.'s. Crossed and your your is whatever. It is is dotted like you need to know what you're talking about in that particular situation. Here's what went down. And he explained the whole situation to me and he's like to do it was what was. I already spoke with cam. We're good at a and he's like and i don't respect you one bit and i think you're a hack and i'm like whoa and he's like i'm just fucking with demand drumming. We're talking. I have no problem with what the lesson to learn. He's like i'm just messing with you. It's all good. He's like but that's i learned early on when i started doing this thing. I can't be always out on the limb making the hot take. But i also know that people are watching and i can't just say every player and every coach is the greatest thing so long story short somewhere in between just be true who you are but know that when you do this and you get to a certain level people are listening people are reading and it's a flattering thing if they actually respect what you say. But at some point you're going to face three hundred pound cam heyward or ron rivera and look them in the eye. You better be willing to back up what you believe in what you said. Okay this this dovetails perfectly into the last question here before we get to the voice. This is for both you guys. This is from shane in ireland. We've got a lot of international fans. Wow all right So he says you seem to know each other entrust each other. Very well sean. Has there been anything that you've told peter in confidence that has gone to leak to the media not necessarily through peter that you have been pissed about and then basically vice versa. Peter has there. Been anything that sean has and confidence. But you've really wanted to make or break but you haven't been able to go i. Yeah i mean so. I think the special thing is is that there's an understanding and mutual expect but peter before anything is a legitimate genuine friend of mine and so there have been things that You know that he knows about that. I'll share and say. Hey this is this is in confidence. And we're speaking as friends not as you know guys that are professionally involved in football and And i you know. I'm able to go to him on on certain things but there has never been. I think that's part of what a real friendship is that there is a you know a trust that you'd never second guess he's always been a true loyal friend. That's never changed from the day that we met. And i think the unique thing is is that we both have an understanding of how we can both do jobs and But also be able to share and confide in one another and not let those two lines blur. Yeah and i give credit to my bosses for not having a scoreboard up there for saying. Hey every transaction made every piece of injury news single Piece of info from the rams should come from you like. It's never been like that if anything my strength is telling the story after it's broken and giving you the full details and taking you through it. I think some of the ones that i remember when they recording consume a few years ago And they took him to the nobu in malibu and here was who was at the meal it was ted wrath and it was it was sean mcvay and it was and you know i knew it was going down but not until it was. Actually that sue was aram. Was i willing to jump out and give you the full details of how it all went down. I think the fans appreciate that. I'd never been pissed at sean. If schefter or glaser or one of those guys breaks a piece of news because that's great journalism on their part and they're the ones going forward. I've broken my fair. Share of rams news doesn't always come from sean. Got people in that building that i trust and rely on But i think there's always been a fine line. And i've never crossed it but i also fortunately don't have bosses who are saying. Hey you better break more rams news or it's your job on the line okay. Let's let's get to the voice mail here to close out the show. Hey peter sean. Cody rourke over here in colorado. Where the questions i had for you. How often is it that there are opportunities for football coaches to kind of create a little bit of an emphasis on understanding terminology. That way people who watch the game and go back and watch film on. Nfl game pass. Or however they get their hands on the alternative to house it that we can make media members a lot more worry about the intricacies of what's going on in the game. You feel like it was bridged the gap and some of those discussions that we often see in hot take coacher actually grinding their tape and watching the final product. Thank you great question. From cody sean. Peter here's the thing i watch tape and i've said this before i can appreciate it when it's called out to me but it's not my strength. I didn't grow up playing football. I don't Have a coach's background so all those shows that are all excellent the edge. nfl matchup. That i grew up with or the nfl playbook and nfl network. Where brian baldinger is breaking it down. I love watching it. I can gobbled up. I'm never going to be that target audience. I much rather talk about the story behind the story. And the coaches tape is almost. It's a different language to me. So i i think it would go a great distance To help educate the media. But there's a very specific media that can do it properly. And i think sean you could probably name the guy's off one hand that know how to break down tape and are doing a good job on it on television but to teach someone who doesn't were expect someone who doesn't have a training or background. It's like learning a new language so for me to cody's point like it might help bridge that gap. But sean i'd ask you like when you have someone whether it be a beat reporter male female or somewhat on tv questioning coaching decision. And you know they can't talk x.'s. And o.'s. Like you can do you roll your eyes or do you understand that. Like that's kinda what this all is about. Yeah i mean. I think you know first of all it is like a different language. And you know you immerse yourself in it and there are certain generic terms and big picture nuances to the game that you know. Generally speaking a lot of the football experts could be able to explain in articulate but but part of what makes this game. So unique is that you know. You have your own vernacular in verbiage for you. Know offense defense kicking game and then there's universal terminology that you know people can kind of understand if you've got a you know if you're really diving into the xs and os and i think the challenge and i think that's why these these announcers in these a color commentators in the play by play guys do such a good job have a unique way of being able to reach the highest combinator but not speak over their lowest common denominator and their general football fan and so think that's a specific Kind of john. Run target audience. And i think there are things like that like the nfl matchup show. You know the the guys that do an excellent job of really breaking down the all twenty two film dive into those details. But it's it's what makes football so special but it's also so unique and and where there's different platforms. But it is kind of a universal language specific language with each within each building. That makes it a little bit more challenging to say all right. This is all encompassing to the cardinals. And the rams you know it's we might. We might see the same defensive coverage contour but we might identified in different ways based on what our foundational principles are that. We want to operate with sean. To cody's point though would you. Would it go a long way. If one of the beat reporters really was grinding. The tape and press conference was like hey second seven. I saw that you guys attacked the three fourths game like would that go along. Way for an aspiring got or. Is that something that you just roll your eyes and say. Stop trying like yeah. No i think you know. I i definitely admire the people that want to take that approach. You know you can tell if they put in the work you know. There's certain people that are just reading the news clippings and then there's other people that you can tell that that have really put in the time to study it like we'd like to you know think we're putting in the right time throughout the course of the week and i definitely have respect for that but i think it's all about you know what is that specific angle that that person wants to take None of which is right or wrong. It's just kind of who they want to be. What is there Know employer want them to be and The people that do take that approach for example. Like when i did Chance a couple years ago to go and work with You know on the set of espn. I have tremendous respect for the work. That was done by louis riddick. And by steve young. You could tell i was. I was on the booth with them. They had done their work. They'd studied both the niners in the chiefs from an xs and os. You know i thought suzy. Kolber was an outstanding kind of point guard to facilitate the dialogue and the conversation but but that was the approach that they wanted them to take. And i add tremendous respect from that experience with them because of the intricate knowledge. They had from the work that you could feel was put in. That'll do it. That's good stuff. I encourage everyone. And craig you can put out that email again. It's in the description emails. And we got over seventy which is overwhelming an awesome. To both sean. And i that you guys would think to do that. And the coolest thing is. They came from ireland scotland. Australia guys if you have any questions for me. Or sean mcveigh send them along. Like this is the time to do it. And i appreciate it sean. I know you do to. It's great now. I appreciate it. It's definitely flattering. And hopefully guys keep tuning in all right till next week flying coach. We'll have another guest or guests. We'll see who it will be. But so three is in the books another blast. Sean have a great week. Do you do my man appreciate it thanks craig.

sean texas tech cliff kingsbury cuyler cliff football nfl keenum sean mcvay patrick Kingsbury roger goodell Shea serrano heineken heineken peter schrager sean Mr cliff kingsbury swaggie airbud chas ner Patrick mahomes
RTAB #129: Jim Steeg

The Business of Sports With Andrew Brandt

00:00 sec | 2 years ago

RTAB #129: Jim Steeg

"Contracts salary caps. Why do I were favorite teams make some of the moves? They do. It's usually the money. It's time for the business of sports with Andrew Brandt. They're boys and girls. Welcome to another dish of the business of sports with Andrew brand. It's a Super Bowl edition of the business of sports with probably the one person that more than anyone is responsible for the growth of the Super Bowl. It has morphed into a national holiday from what it was just kind of a game many years ago will have that person who brought it to where it is now on the podcast his name. Jim Steeg be with him in a minute. The business of sports is presented by bed. Online dot AG. It's your online sportsbook experts and their exclusive partner podcast one sports net. Use promo code podcast one. You'll get that fifty percent. Sign of bonus today. Bet online that age G. I my brands rant of the week. And I'll go to the business of basketball because unlike football, the sport, we talk about most there is true leverage on behalf the players at least certain players. In the NBA. That's so different than the NFL. Anthony Davis says everyone should know by now who follows sports is sort of making demands or at least the resilient who happens to be LeBron James boyhood friend and LA John LeBron James agent. Rich, Paul basically, saying, hey, New Orleans in so many words New Orleans. Pelicans were Davis is currently a member of you may want to get rid of him trade him get value. He's not gonna sign extension in. Now. Davis not only has the rest of this year left. He has next year and a half under contract with the pelicans. But we know how it works not gonna sign an extension. Are you gonna get value with a trade deadline of February seventh which is approximately a week from now or they will have to trade him in the off season. I mean, I guess they could play it out. But you know, how this works. He's not going to be a happy camper next year. He seems to be okay playing it out this year. And that's where we are with anti Davis. I guess my. I point here is that in the business of sports. I teach this. The key words are competitive balance. And and what these leagues tried to do is to weigh the balance of power as much as they can how can they do that? While they do that through rules and regulations a lot of which have to be agreed with the players. So when you talk about unions, it's in their best interests to work for the whole the good of the whole rather than the good of the select few now, the NBA players sociation little different than fell players because you have stars at the negotiating table. Chris Paul's the president of the NBA P A. Lebron James is a vice president in the NFL. You have kind of middle of the road players like Jeff Saturday Lega Dominic Foxworth like some of these players at the helm Eric Winston that are more your middle. The row players down the line players. Even then your superstars who don't seem to get. Involved in bargain, that aside what we have in the NBA are incentives in the CBA four players to stay where they are those incentives. What other kinds of centers? Can you have then financial? So if LeBron James stayed in say Cleveland, the first time or stayed in Miami the second time or stayed in Cleveland, the third time instead of going Lakers. He could have made a lot more money. If Chris Bosh had stayed in Toronto, if Kevin Durant had stayed in Oklahoma City, if Paul George had stayed in Oklahoma, if Kawhi Leonard had stayed in San Antonio, but they leave and they leave again, I'm talking in generalities here. Ten twenty thirty forty fifty million potential dollars on the table. In other words, if they sign extension with the incumbent team, they can do and I'm get talk. In basics here rather than particulars. Basically another year of guaranteed contracts. So instead of five years they could do Sixers that six years ago seven years, and they would have cap advantages the home team would and they could make upwards of twenty thirty forty million dollars by staying more money on the cap are more money allotted at the beginning of the contract and that extra year works out to a tremendous amount of money. So my rant. Here is listen, you can put all these financial incentives for players like Anthony Davis to stay New Orleans, but he wants to leave an why does he wanna leave because of the opportunity to win because a better place because wants to play with LeBron at some point whatever it is. What can you do? So here's the question. What can you do with the NBA has tried to answer with its players association or things like this supermax which has worked for a Steph curry for James harden? But is it gonna work for all these stars that want to move on? And that's the problem was smaller markets now Hogue Loma city did keep Russ rest book and got Paul George to resign. That's a success story. We need to see more of those. If we're really going to believe in competitive balance of really gonna believe that the system works because what happens is a player like Durant. Lebron Anthony Davis doesn't really I hate to say, it doesn't really need that extra thirty million dollars. And they go on they make so much from shoe deals in marketing, and of course, playing on winning teams when they move along. So what we have in the NBA. Unlike the NFL's, we have players dictating terms that is so rare in business of sports that tilted towards management in almost every possible way. I say it all the time. I did ten years of negotiations for the Green Bay Packers. The number of times where I felt I did not have the leverage I could count on one hand, you know, maybe. Farve deal may be a top line free agent. But that's so few or I mean, it just doesn't happen in. Now, you have these players lexin their muscles in the NBA through their agents. They're getting fine. That's no big deal to them and it happens. So in the business of basketball, we really have a balance of power shift towards the superstars dictating terms. Had we deal with it while the CBA tries through financial incentives to stay that's not enough. That's not working. So there we are. We have a issue in the NBA about the balance of power competitive bounds being disrupted by superstars who have all the leverage CBA tries to answer. That's not enough. How do we deal with next CBA? Do we have a super super supermax instead of making forty million more? They make eighty million more staying now. Now, you're talking about big time money. I don't know would Anthony Davis day New Orleans for an extra hundred million dollars. We'd have to think that would make a difference. But you just never know. So what's going on in the NBA is the pelicans have to deal with this Anthony Davis situation where either pelicans I'd hold an auction right now through February seventh. No, your leverage only gets better as we get towards four PM or whatever time day that is on February seventh energy don't like the offer. So you turn it down. But they should be getting a bounty of picks and players for Anthony Davis. And if they don't they don't they hold the cards alternately now, we get to the summertime and maybe teams offering had a little more leverage than the pelicans right now. Anthony Davis put the pelicans in a tough spot. But he put them in a spot of advantage in lease negotiating terms teams. Like the Lakers note, keep saying, Nope, not good enough to get days. Whatever you're offering not good enough, and whatever the Lakers are offering today. You gotta turn that down. Because. Because it'll be better tomorrow. It will be better from February seven. And so we have a high stakes game of poker negotiating dictated by Anthony Davis who may be stuck in New Orleans at least through the end of this year because the offers aren't good enough. Now, if dictates the own what's plane L A now you've got a tough situation because then the the pelicans can't get the best offer. And they may just deal with a disgruntled player beyond this year that's going to be tougher situation. But we can talk about in the summer right now team should be lining up to get Anthony Davis. The pelicans earn a decent spot to get past February seventh than we have some more deliberating to do on all sides. But we'll talk about it then. But that's my ran on the business of basketball dictated now by superstar players like Anthony Davis. He is dominating the news cycle at a time. We're in the Super Bowl and other things going on baseball free agency. What we have is Anthony Davis in little New Orleans. There seem to be in the news a lot with the saints getting robbed. So here we are Anthony Davis dictating terms to the pelicans to the league. We'll see what happens now word from met pro to proven platform to help people transform their bodies. Listen. I talked Angela poli last week on the podcast these things don't work these things meaning diets but met pros. Different. It's based on data. It's based on strategy their team. And I know I use one of them they got industry leading experts. They challenge the generalized health guidance. They teach people how to optimize their performance goals. They're not guessing they're using your data at dentist. Best nutrition and training. They profile us to get our best out of us. So many people spend hours training every day but in fail when it comes to nutrition and performance, but you can master it with your coach at met pro dot com. The experts are trained to take those results in translate into simple action steps what you should eat how you should train. What your strategy is though work one on one with you'd identify your specific response to diet inactivity and make adjustments based on your personal goals in lifestyle needs. So go to met pro dot CO slash B. O S met pro dot CO slash B. O S business of sports. Now, let's get to our guest. Our guest is gyms. Stieg Jim stake from nineteen seventy nine to two thousand four ran the Super Bowl. In addition to the Pro Bowl and other NFL events, but we are talking about a national holiday. We're talking about something is transformed America the Super Bowl you didn't used to be like that. And Jim Steeg hard by p Roselle is a young guy at age twenty nine was given that role and what a job he did from changing the dynamic of the game changing the venues for the game changing the entertainment, whether it's national anthem or started with Diana Ross. Whether it's halftime with the U2. really changing things after two thousand one all of that is a head with Jim Steeg the man behind the Super Bowl now on the businesses sports podcast. No other person. I could think of to have on the business sports podcast this week than Jim Steeg responsible for making the Super Bowl. What it is. I think more than any other person we could get. On the podcast, Jim Steeg. Welcome through heavy, my friend. It's good to be here. I'm glad you think. So highly to write that down somewhere. Yeah. Put out all the hose on on this podcast for you. Because the Super Bowl is the biggest one day sporting event. Maybe in the world, I think that's maybe not even subject argument the whole business of sports business of the world. At least this country seems to stop on Sunday. But it's much more than that. And we'll talk about that. I guess what I like to sort of take listeners inside and sort of deconstruct guests in terms of what got you to being at the league and running the Super Bowl. We'll get to that. But sort of take us up to that moment. I believe when you were hired by Pete Rozelle. You're like twenty nine years old. So give us a little bit of background, so many people listening to know how to get into sports and other people's paths. So tell us about yours. Well. I would undergrad at Miami of Ohio. Which thankfully, we have another Miami of Ohio one now, and and all this year this to McVeigh and certainly Chris Shula salt to now. Right. So it's I went there gun put up with science degree worked for years and accountant decided, you know, maybe I'll go to school and try to get JD MBA. And then I thought I don't know if I can put up with four years of that. So I went and got an MBA from Wake Forest and was fortunate enough to that was like the second year of the program. And so we had a lot of freedom and what we could do and develop an interest in sports. And so he did some independent studies around that. And then when it came back my second year Christmas my second year, my father challenged me. Well, okay, go get a job in sports. So I fired up. I know this is something foreign to everybody these days, I sent letters to every every sports for like, a think of except those New York. So since I. I was from Boston. I was never going to work for anybody New York. So I I was fortunate enough that my resume came across the desk of Joe Robbie with the dolphins and he had some connection because his last client in his law. Practice was Minnesota canny tobacco cessation somehow in the back of his mind. He connected R J Reynolds Wake Forest, and you know, whatever. So I got in the door got down there interview and got hired as account for all twelve thousand dollars a year. And you know, those days for an offices were small, I think we had sixteen people in the front office. And and I literally was there a month. And was he came walking in my offices. Putting you charge team travel. Okay. Great. And we've got a road trip the Minnesota next week. So we'll get to work. So I got an awful lot thrown at me a very short period of time. He took very good care of me. You know was treated almost like one of the family went to a week meeting in my first year there. I was all of a sudden at a week meeting when in with Don Shula, and I we sat down next the Paul around across George Halas at twenty six years old. So and so I got a lot of exploited to the week at that point and got to get the chance to speak at league meetings and things like that which were great and got everything you could possibly want to do with the club. You know from. I mean, we we negotiated the then unheard of two hundred fifty thousand dollars year contract for Bob greasy, which was highest it could ever be seventy eight. But. You know, vol with that Orange Bowl negotiations and kind of charge everything at a very young age. And then got approached by Pete, you know, that he had an opportunity for me. So I went up visit with the, you know, you one of those days when you walk and you say, here's my wish list of all the things I'd like to have if I took a new job, right? And I walked in. And I did not say a word, and he literally went down the wishlist every one of all. And how did you get to be in front of Pete Rozelle with him offering you what you want? It. Just you got the notice of him through what you were doing in Miami through through the Robbie's. We had a well. It was interesting because the dolphins were hosting the Super Bowl and seventy nine and it issue at that point in time was the allocation of Super Bowl tickets as you remember wolf from your days. Right. Trying to always a fight right until we put it in permanent allocation, and it was a manual thing. So they leave office wanted to get more tickets was what it came down to and the host team got twenty five percent of the allegation, and it was important to us because it was you know, season ticket holders and things like that. And those days the angel beating was a week long. And Pete is only could be his masterful way did not bring the issue up on Monday did not bring it up on Tuesday did not bring it up on Wednesday. Did not bring it up on Thursday. Joe Robbie went home. Brought it up first thing Friday and the guy in the room at that point in time with all the owners is me and Shula was true. Turns to me and says is your problem not mine? So I think the way I handled myself at that moment in A dress. What ended up happening was the deal. We bay was they took three thousand tickets off the top before you play the percentages. You know, gave those the league office, or you know, we lost a thousand tickets, but everybody else lost a few and said sort stuff, and that was the compromise. And I'll never forget I went downstairs right afterwards. And call Joe on the pay phone. What happened and Pete walks by pets on the bed because I think that went pretty well, don't you? Corks. So, you know, it was just I think we had a I won't say I got to know him to that. And other things. I mean, Joe is on the management council did not want to go to management council meeting. So I was sitting you know, with four or five other owners through all the management council meetings as we're going through the waiver negotiation seventy eight so I've really got a chance to get a lot of exposure there. So I that's kind of how we got the no me. And and so what are the often? Yeah. It brought me in and he said with and I've got a job for you. I can't tell you what it is. But you really going to like it. And of course, he offered me everything I've wanted and I said, well, you know, if there's one guy in the world I can trust him. So I mean, if the Commissioner of commissioners going been offer you a job I'm thinking decide you're going to go with it. And so I went down to Miami that year, and he wanted me to study what was taking place at the Super Bowl, Miami, go around and see everything more and everything I could do keep my ice ears open to what was taking place, then go to the Pro Bowl the next week and in Los Angeles and do the same thing. And then write up a report, you know, what I served and the things that we might get better and that sort of stuff I did that in about ten days to two weeks later. He calls me in his office said he says, okay? Here's what the job is. I'm now putting you in charge of the Super Bowl the Pro Bowl draft and everything we're doing outside of the league office. You know, Don weis, and Jim Heiferman and Joe Brown and grant home and been doing that. And he wanted them more in the office and wasted done to promotion to the number two guy in the league. And he he didn't want him out traveling SuperBowl stuff. And so I was now the guy that was doing that. And so that was how it all started. I'll say this is I was scared to death. You know, what are we the first couple years about what was going on? It took a while to get used to. But couldn't ask for better, boss. This. So you're working on the Super Bowl starting nine thousand nine hundred seventy nine take us inside what it was like, Ben. And what changes you started to see you needed to make to sort of take us on the on the path to where it is today. And I know there's a lot of a lot of steps along the way. But as you started out changing the Super Bowl from what it was to what it is. Well, I think the thing, you know, just said the first couple of years, it was kinda just hold onto my job and making, you know, steps of what was taking place the game. I think that really changed everything for me was the one in Detroit eighty two I was there as part of the water that game Marcha seventy nine. Nobody else had nobody else in the league office had done anything suitable wise in Detroit. So it was it was kind of all my baby, you know, as far as letting everything from the, you know, which hotels were to the teas and the practice sites party sites and everything we were going to do inside the stadium and half time shows all that it became more mine, and because it was new you know, you you weren't going back and trying to it's not going back to Miami for the fifth time. Right. And just went and and bug doesn't off what you did last time. So that really gave me a lot of confidence there. They're doing it. Now, we had a awful, you know, icestorm snowstorm there which could help to do anything about that. You know, did a lot of things there. You know, reached out the beginning. I think of when the the entertainment around the game kind of started there because our anthem singers had historically been, you know, Tom Sullivan. Probably don't remember him. He was a blind entertainer. And then, you know, some news and the Colgate five we had Pete wanted to get and in nineteen eighty I think we had Cheryl Ladd who's, you know, on TV show up and then gone wanted Helen O'Connell to sing the anthem at Super Bowl fifteen and so okay. So I'm kind of going we're not going anywhere. So I remember walking into Pete's office and saying this is what I wanna do for the anthem it. It's Super Bowl. All sixteen. There's only one name I could go after in Detroit, and that's Diana Ross. And remember him looking at me going. You got no shot hill at this. Go ahead kid, do whatever you want to. So we went with her and we. And and I think that changed a what is far as the entertainment went now. Now, the anthem became something that other celebrities, you know, singers, all of a sudden thought was something they could do. And so that was that really made a difference. But I think after I think really in the early eight it was all about. Baking sure the game day gain, you know, experience there, you know, concessions parking. You know, what's happening pregame halftime that sort of stuff. It was all about trying to improve that as best you can given where we wanted to go. Now three years later. We're at Stanford, you know, in a place that you know, as, you know, just like my wife the farm, right? And that's stadium was literally the farm. You know, it was a would burn wood-beam pleased with two by fours on the top of them. Right. Right. And so the things we had to do there. We spent about three and a half million dollars, which is like a drop in the ocean. These days to rebuild the press box build locker rooms to build up concession areas. And I think that really helped us get some get me a lot of feet on the ground, and what we wanted to do that was really the beginning of corporate hospitality. Because everybody was saying in San Francisco, and you know, coming down one on one and giving off embark era was going to be a real pain in the neck getting in there. So we need to get as many people in early as we can. And that's how the corporate Ospital at twenty six tenths with corporations intimate that game. And I think the previous high was four. So it's hard to believe a lot of stuff. Yeah. It's hard. With a lot of this stuff. Wasn't there? Then we're so used to corporate hospitality and over the top parties and everything else, and you're sort of describing an error where I I regret something by you saying that you saw one of these Super Bowls with those papers paper or cloth banners hanging around, and you're like we got get rid of this. So you're sort of talking about professionalizing, the the sort of hospital the entertainment experience that was never done before. Yeah. And even even the work of the stadium. I mean, nobody put field while banners up, and nobody put you know, flags and stuff around the stadium, and you know, doing pull me in his run to the Sanford, you kinda had to or kind of eight to lipstick on a pig. That's what you were trying to do at that point. And make sure everybody felt that way. I mean, shoot you remember the toughest thing. They're the biggest thing. I learned that that one was that, you know, there are no restrooms. Everything was a porta potty. And one thing you never think about a porta potty doesn't have life. Oh, right. So of course, it's fan for didn't have lights either. So we had to bring in portable lights for that game must go that was kind of the beginning of go, which is now everywhere but doing that doing that game. And I brought him in for kinda wanna say was Stanford. Notre Dame is our test game. And all of a sudden, it's dawned on me, you go into breast or you go in the porta potty. And there's nothing you're the dark. So we figured we had the string lights through the porta-pottys. Make sure you know, we have lights to get it could go in those. So there was a lot of things we get their that gave us a lot of confidence going forward. And what we wanted to do. We ended up with guy named Jerry Anderson who unfortunately died last year, we brought into connection with Ron we've been sqi the legendary architect a Jerry, then was our architect that help us put all those things together. And you know, created a business now that thrives because architects do all this work whether it's Olympics or final fours and certainly Super Bowls or whatever. And but that was the beginning of that. So totally different book and things changed. I think it was Stanford that really caused a lot of that and Detroit building up my confidence. So what was the ballpark was about park revenue back then when you talk about generation from the Super Bowl. Well, I can kind of remember the first time we got to like. Ten million as what we were making on game day, your Ellison in the weighed eight okay, somebody know tweeted out the other day saying he was talking about the last time. The Los Angeles Rams were in the Super Bowl ticket prices were seventy five dollars. And I tweeted back to them and said, no, they were thirty. Grow all nineteen eighty and he was kind of like somebody else tweeting his his, yeah, I've got one of those were they thought so so that was a three million dollar gate, which was kind of unheard of at that point in time and football because I remember when I when I was with the dolphins we went and play the butts in preseason game. And that was like the first billion dollar gate. You know that the dolphins and Denver, you know in a game. So yeah, it was kind of a herd. Now when ticket prices, obviously, go up to seventy five to one hundred dollars. You get you get yourself Rose Bowl and eighty seven it's easy to get over ten million. Yeah. I think what you're sort of painting for the audience here is really made this game in too much more of an experience for fans than about. Obviously the game is the key. But the experiential part of it, and, you know, so take us into kind of the nineties and a os as you develop the game into or you watched it firsthand become from what it was you talked about an inflection point being the Detroit game and Diana Ross. But now, you know, it's it's you talked about anthem singers. Now halftime, you know, Justin Timberlake. It's Janet Jackson, and you can talk about that. And it's called play in its you too. And it's beyond say, and it's Katy Perry. So it's become much sort of take us through sort of the next evolution of the game. And the. I think the next thing that really came. I you know, I've got a lot of ICES in my wife. Good news is really bad vices. One of them is I I was always a baseball card collector, you know. And so when when you know card explosion took place in the eighties weighed eighty you know, I was kinda collecting them. You know, everybody in the league knew I was that sort of stuff and and did back to my time in Boston in the fifties. You know, so we started I decide what's do a cartoon at the Super Bowl where else is a better place to a card show the Super Bowl. I got more people with disposable income. I could ever think I mean who else is going to buy, you know, fifty thousand dollar Mickey Mantle rookie card, then some of these guys this thing so it into worlds in ninety. We did the first Super Bowl card show, and we drew forty thousand people. Wow. I would. Which was bigger than the national convention on. So the next year we went to Tampa. And I said, well, we would here's the next Lucien of this is that I thought we created called NFL townsquare sounds very simple, but the idea was like shopping mall where the card show would be one of the stores. The other anchor store would be merchandise and in the middle. We put a movie theater with NFL films. Then we fill in the other stores in the mall with other things NFL, you know, games, whatever we think our budget for that was two hundred seventy five thousand dollars, and we do seventy three thousand people to. And so I remember taking Tagliabue's there on Saturday. And it was like what have we done here? You know, it was just it was incredible. So the next year got rebranded to the NFL experience. Well, now, the NFL experiences. You know, two hundred fifty thousand people will probably go through this in a land of this week. It's something that brought it to the community. You know, you can't go to a sporting event anymore. Big time sporting event has their own final four experience. Right. All start. You know, even when you go to a local game, you know, they've got to have that San interacted thing now. So that was kind of build out of that. And made you kind of understand that. Okay. We gotta do more to keep people entertained during the four days the there, and then we started sanctioning events tastes, the NFL, which is now in its twenty six year, which was raising money for food banks that sort of stuff, but that was typical the golf tournament that former my former good friend that more former dolphin put together, you know, with clinics or whatever I had a good friend. We put together a Super Bowl golf tournament that we I think we got to. Point where we are in Phoenix. We had one hundred six action events, we might have gone too far when we sanctioned to the borough, racists or something. You know, we we tried to do something that could reach out to everybody and try to get the local people involved almost taken place, and the people that came to town something to do for their four days, and realizing that we couldn't say you have to go straight down this line because this was what a football fan is. And we wanted to do more than that. So we had to have diversity what was going on. So you've got the gospel concert. That's now carried on for about twenty years. You know, things like that. NFL concert series and things. So that was really part of the focus that was there. And I think the thing also then take, you know, which which Paul Tagliabue's rate in the middle of most proud of is that. We then got a heart. You know, we started we had to give back to that community. And although we made all these events have charitable components. You know, we created the NFL usage -cation. Where we put a million dollars back into the community for you center for at risk kids in whatever community we're going into and that type of stuff. So we treat ourselves as the most important business in that community for the year. So I think that will happen now answer your other question on half times that went to Neville -lution. It's hard. You know, we've gone to up with people ah last time. We officially get halftime show was eighty six and I don't know. Let's remember that the up with people you could describe that. It'd probably better than I can well up of people actually it's something the other day that Glenn Close was number of up with people really which really really shocked me up with people basically had five troops of one hundred fifty or two hundred kids probably between the ages of eighteen and. Twenty four to traveled around the world as goodwill ambassadors kind of singing songs and performing and that was an education component form. And we bring four out of their five cast together degree to halftime show. And those days when you were trying to fill the stadium with entertainment, you know, from goal-line to go line. They did a great job the Miami. Did it in Pontiac did one for us in Pasadena did one I in in Detroit or the war ones? And now the New Orleans one was kind of end of realize kind of at the end of that. I think pizza to me is never again Okay. I get. So how'd you move away? Well, we ended up we ended up trying to find a different producer every year with something other and a lot of it had to do with people that had Disney connections to a large degree some relationship with them. Because Disney was part of that. I mean, we were in competition, you know, not officially but unofficially with the Orange Bowl. Halftime show the seventies and eighties. And so we were all doing that. You know, the magic will light parade and that type of stuff that were Disney type events and things like that. And Bob Yanni who worked for Disney, and then did some for us and Dennis Stasi all sorts of people like that too. Did it now we got we have to wear we were quota. The highlight of that one, you know, a winter wonderland. No, Minnesota featuring by Breitbart tunnel and oh gosh. Dorothy Hamill with we create fake ice escape it onto whatever it was. And that was the year that FOX who was not our partner ambushed us with the show called living color with out of Reverend comedy ship. And that went on the minute. We started halftime and ended the minute two teams get back on the field and we lost seven or so rating points at that point got our attention. So couple of sat around literally two weeks at probably when we went straight to Hawaii for Pro Bowl. We're sitting here talking was we gotta do something about this. You said who is the biggest name we could think we could go after make shot after we decided that was Michael Jackson. And so are only can -tarian who worked for Radio City and Don Garber who now Commissioner of of soccer and the last of the three of us got together and went and met with Michael's agents seeing a gallon and books the idea. Now, he he had no idea we're talking not didn't know what a Super Bowl was, you know, whatever. So we had to sell him initially on what the viability of the was what could happen to them viewership fronted west, and we probably met two or three times with Michael himself. We hired. God can't they say. Now, I'm gonna take he ended up doing about seven Afghan shows, but we ended up to to put it all together with him. And I think the last thing that sold it was we sitting with Mike, we said, okay? This is gonna be broadcasting these hundred eighty countries, and you could see there's is Mel said he said you telling me this game is broadcast live in places on never do a concert. Yes. Okay. You know, so. That Michael Jackson nineteen Ninety-three ninety three. Yeah. It was. It was a great show totally different than where we've been you had a star entertainer in the middle of this. Now, the problem was immediately thereafter, nobody wanted to do it because they didn't want to get compared to him. So we struck we actually struggled to ninety six when Diana Ross came back. And did the halftime show seeks and lenr over that one. But we flew her out of the stadium and the helicopters. So so we we kept pursuing things and trying to do things differently. And I think it, you know, we gotta names we didn't get big names. And the thing that turned back around now of a sudden to get the key Perry's was when you to did the half on show, you know, at the Super Bowl after nine eleven. That that all of a sudden because we gone after Bruce we'd gone after the stones, and we gone after the who would run through the list of all these people, and they did not want to do it. Why what were their answers? They I don't know. We'll solve said, you know, we're too commercial. It was interesting. But I think a lot of them were basically saying they couldn't envision themselves, you know, in the middle of the stage, and what they would do, you know with the show. And and I think when you know, you two did it all of a sudden, they went, okay? Yeah. I get it. We could do this. And then when McCartney came back and did it and five it was another really thing and ended up just kind of took off from there. The stones came back and did Detroit, you know, the year after that it took off from that point in time. But it wasn't evolution for them to understand that they were it was all possible to begun. You know, so. Anyway, it's. It's a that really made a difference in how the valley we try to couple of times. One of my failures was I wanted to come up with something that was a post game anthem. We had co recreated one point we had David hidden with the NFL films. Tom Heddon NFL films together music to create the Super Bowl anthem through thought. It was still great piece of music. But the problem is why play at once a year. So it didn't it that could you know, quit. We thought we come up with something to do post game. We we did the we did the first Super Bowl postgame trophy presentation on the field and Phoenix. And had. Cool and the gang. Ironically, playing the NFL properties party that they we got them to come over, you know, celebration, you know, well, I've on the field to that trophy presentation, and then came back, and I try try with Jovi to be something. But we couldn't get something got there. It was it was funny because you start getting into it. And you could appreciate just immediately start going nuts, which was. Given where they are. Now saying where you're all of a sudden delaying two or three more minutes for us to be able to get interviews and make our deadlines, and you know, we were basically filling the dead time. That was TV was out commercial. You know? You know before they went to trophy person tation. But so we we lost that battle with the media, but on the anthem let me quickly on the anthem thing is kind of like you wanted that NCAA the March madness they have that one shining moment is that where you're kind of looking for that kind of thing. Yeah. I wanna cly one shining moment was done for the Super Bowl, really. And it was supposed to play. I wanna say after the after game in Pasadena in ninety three or something like that. But they ran out of time because they they were getting to the eighteen. And they didn't they couldn't delay. It any longer getting the I mean the show the team. Yes. Eighteen. You know? So it it was actually I think written for the Super Bowl, but then got over to the final four. What memories really stand out? I know you've gone over a few. But are there things that stand out to you about your Super Bowls experience? On. I again, there's there's a gazillion. Oh, yeah. You know, a lot of personal things with different people in different communities people that I worked with for twenty six years, you know, moments in time, you know, the Whitney Houston national anthem at Super Bowl into worlds after nine eleven, you know, any number of those, you know. You know, hug from Diana Ross that she left. In window after the game in Detroit. You know, I I just remember a lot of those things that took place the people that you know, we build up such a team of people that worked on the game. And now, we don't see each other that much which is really a chain. But there's so many shared experiences in what we did. And it was such a collaborative effort of everybody trying to get better. And yeah, I think so fondly so many people and everything, and I guess I'm forever grateful to to Roselle, you know, and and those moments, and you know, I remember I I actually spent time with him about ten days before he died, and it was funny because I'm sitting there any was not doing well. And all I wanted to ask me about was what we were going to do at the Friday night party. So I mean that was him. I think the Super Bowl was the escape from the rest of the drudgery that you had issues you at the time but the week and so he got to enjoy that. I thought that was always special, but you know, the Super Bowl extended so badly, you know, for him and his wife Kerry because you know, carry son died today before the Super Bowl Miami and eighty nine and so she never could come back again. He only came back. He came back once because we made him come back toss the coin in ninety one, but he never came back again. But you know, just very mechanism times. You mentioned the party the commissioners party every Friday night before the Super Bowl. But I I know these aren't league events, but what do you think of all the parties? I mean, the parties are kind of the it's become such. A social event and not every magazines got to have a party, and you need to be on a list, and this party and the maxim party and the playboy party sports, those traded party and the ESPN party. I mean, it's become a really a status symbol now these parties. Well, I think there's many as thirty thousand people to go to the Super Bowl. Now, don't go to the game. I'm one of those, you know. Well, the media's top of the list, and then the players are set on the list. But you know, they they go bake their parents and go home on some planes on Sunday morning. Number players on them is amazing. But I never got to go to all those all remember was when we were in Houston for the game. I son who at that point times twenty. What was he twenty two or twenty three or something? Like that. All of a sudden, I got an tickets for the math and party playbook party couple of his body. But he's an EAP thought he was in seventy seven, you know. So yeah, it was I think that's part of what's been great about. It is all these other things that were there. And I think that's part of if you look at the old term for Roselle, I think in his in his vision for this getting back to the sixties was, you know, let's play this game, basically, the entertainment capital of America, Miami and LA and try to get this thing attached to celebrities. And of course, you you see. Those old pictures of Super Bowl one. And the, you know, the stars there or hanging around the Kirk Douglas's and people like that are in the stands, and you know, gives the Miami. Then it's Jackie Gleason. And so it's it's I think he really thought that's what he wanted to attract was to make it some sort of celebrity type thing, and it certainly gone way beyond what I think he would ever imagined that team that everybody's gotta be there doing something somehow and the parties are part of it. And he thought that the Friday night party was was part of what he wanted to get done because he thought it was important for the league to have a a signature Beaumont. Get into the not everybody can get into right? And even though it ended up for five thousand people or something like that. Merits viewed as something that you. Do you kind of made it I've stopped. So although I'll tell you my story now when you. Yes. You. Remember, Jan van doozer? Uh-huh. And Jan very quiet. You know, reserve type person he always wanted to re work, the we'll call both at the Friday party at eight convinced me that that's a great place to work because I could take out all your frustrations all week on. Okay. So we're we're in New Orleans, and you know, you'll get every store you can ever imagine. We're headed somebody left me to try. Yeah. Let the tickets, and I left my rooms Bob Kraft on a drop off for me. You know, my father. And so I'm at the booth and this guy comes up to me, and he says have supposed to have two tickets left in my name is I'm sorry. They're not here. Well, Jim Steve was supposed to leave him for me. So when did you talk to jump said, well, you know, I talked to him this morning. You know, probably about ten o'clock. And I said, well, you know, I know a ten o'clock he was in a meeting. I don't know if you could talk to him. Well, it was probably later in the day. I think he is at halftime reversal. So let me go back, and I walked away doozer walks out to the guy said you do you do realize you were talking to. Runs away. So that's a good one. I do want to ask because you mentioned the entertainment capitals, Miami LA, and you know, there's you haven't mentioned this. But you know, let's be real. There seems to be the sort of quid pro quo with public financing of stadiums. And in a last year in Minnesota and this year in Atlanta. Before maybe we do get to some kind of rotation with Miami New stadium in LA and some of these entertainment capitals. But was that part of the sort of awarding of Super Bowls in your day? It seems to be kind of thing the past several years. I think we went, you know, Detroit was an aberration. I an because I know this is staggered for anybody to think of but they were two things it's way the Detroit boat. One their presentation was done in a multimedia fashion with video and still photos and satellite feeds from people from Detroit stuff. The guys owners were like, wow, you know, they'd never I mean, you'd think that these multimillionaires insane. This was like they'd never seen a presentation like this. And then they threw in the kicker was we'll give you free rent. And so we never had free rent until that point. And so I think that's why that one, but I think the, you know, Tampa got the game and eighty four Leonard lead these hard work down there to do that. But again, it's still kept in the south. He wanted to go to San Francisco because you know, he he had worked at USF and that was important. So and then San Diego fell into the next one another, you know, southern city and everything I don't think it really changed until you got the two thousands. Right. And then you will can I mean Atlanta gotta game because they were building a new stadium. There's no doubt about that. But we just on that same thing for Joe Robbie in Miami eighty nine. So I think that was the pitch for them. And nobody really thought. We thought of Landis the south. We are ninety four that it can have ice storms. They learned in two thousand and a warning today and how. But I think that it was. I think it really changed. It might have changed a lot Jacksonville Detroit. You know, kinda went through a run of those places Houston. It was tied to the team being awarded expansion franchise. They literally. Handshake that they were going to get a Super Bowl the expansion. Franchise word, it, I think that I think that McNair pate another hundred million dollars knowing that they were gonna get a Super Bowl. So. Yeah. I think it changed you know, this century. It was not as much a part of something serving not in the seventies tiny bit in the eighties. 'cause we we diversified with San Diego. Tampa San Francisco. Little bit more in the nineties. I think it was this century villa change. It's been really fascinating. Jim any any final comments any thoughts on obviously you haven't been involved with these games for a while now. And but you sort of created this legacy created this entertainment experience has it. Even surprised you kind of how big the game is how big the ratings are how big the charge for commercials as any of that ever surprise you anymore. You just feel like yeah. That's where it is. I think that's partially it. Yeah. I mean, the other thing we didn't cut your that. I really think made a difference in this game happened in the early eighties with high would say three things. One of them started in ninety one was USA today. I think USA today was able to cover the Super Bowl starting in one thousand nine hundred. I think we play the game in LA eighty and I wanna think USA today started in LA LA's their second market that we have the Super Bowl. And that all of a sudden meant that were instead of sending one writer from the Miami Herald to cover the game in LA, you now have the Senate three because you were competing with what was going on that somebody else can pick up for quarter. You know that was going to have eight stories on the Super Bowl. So I think that the big impact the other one is. Fed alight. And particularly ESPN, you know, used to be that you you'd have these press conferences on Tuesday Wednesday Thursday, if people take videotape it put an Apache to put on airplane at Senate. All right. You know, now all of a sudden, you know, obviously now, but starting in the eighties ESPN, you know, these things were getting broadcast live, which changed the way of was all cupboard. And so you went from having very few Woeckel TV's come. I mean, we'll say local, but. National local. I mean, you have all the people there for the Super Bowl in L A or something like that. But you don't have the people from wherever other choices around. And I think that's change it, and I think the third one was sports radio. It was in nineteen Ninety-two Mike and the mad dog in New York decided they wanted to go to Minnesota to do a week doing the game. And that was unheard of. And the Knicks now you've got this radio road radio ruining radio bills three to conference. Yeah. Yeah. So it's it's changed so much. And I think the way the media's covered his really and now, of course, you go radio row and hardly talking about Super Bowl. Right. Everybody's selling something I'll put Montana on and he'll talk about his experiences. And of course, he's doing some rice or something. And all these players are brought down there by sponsors to talk. Like you said five minutes about their season. And then three minutes about the new Cheerios brand their permits. Yeah. I mean, I think those three things really changed. They always cues over hyping it. And honestly, I work where do we do that? We're we do that. I don't think the league ever attack. You know? So, yeah, it's I think that's a those things had a great impact on it. And that's how the thing is changed. Now. I mean, the the number media covering from being, you know, wicked last night that. I somebody sent me a picture today of media day, which was Tuesday for the Broncos, and the counties, and if you saw that the probably were one hundred twenty five media members there, you know, now made sure the media today, you know, some of them were talking about what they don't go because it's about everything I can't get interview. Yeah thing. So you know, they wait till the other things done more individual waiter week. But you know, that's turned into a massive marketing, you know, extravaganza for the week. So everything everybody's trying to get something bigger and a little bit more. Yeah. Those kind of grow exponentially each year, you know, it's funny because you know, in our forty five minutes together, we have not mentioned anything about kind of football. And you know. And you know, and I think that what happens in these weeks is whether this is intentional or not in what you created here. Is you get to Sunday midday, and you're like, wait a minute. Oh, there's a game. There's a game. There's a game tonight. These teams are. The toughest toughest thing for these. For the team greatest thing is patriots have been through this nighttime. So, but you know, we used to prepare checklist for them that was about twelve pages long where am I buying flowers for my party, or for whatever where you know, where do I find babysitters from player kids stuff like that? And there's so much that goes into moving, you know, yourself in your tire extended family to a city for week and the ones that the master that are usually the ones that win. But we always tried. We went overboard to try down downton stop, you know, coaches from trying to find some issue. You know, the infamous bud grant, they knew we were gonna lose to gave us the smaller locker room. You know, they always find something the rally around go. Check complaining about the practice field in Jacksonville. Or something, you know, but we really tried to pay attention. Make sure was desperate could do for them. It was taken care of. But you're right. You forget about them artist degree and everybody's doing something else. Because you know, he Tom Brady not up party. I don't think. Well, maybe. But did Roselle and leeann Tagliabue have a sense that? This would be much more than football. You know that this would be entertainment experience kind of American had no American tradition beyond. And then, of course, the commercials and everything else, and sort of football would be part of it but much bigger than football. Did you get a sense that that was all in your thinking back then? I don't know. I think that he'd always believed that we had to do everything around the game to bake bigger because he couldn't count on twenty two nineteen missed field goal in the last second of the game. And they could use going to get fifty five to seventeen games, and he he had to count on other things that really drew your attention to any new. He was going to be reaching fans that we're not avid football fans. You know, he was going to get the grandmother. And you know, I y sitting there with the granddaughter watching the game or something like that. So I think yeah, I think that was there. But I think a lot of this, you know, happened by chance in a lotta ways. I don't think I never gonna say that we had a master plan to get there. We have you know, probably at a three year thought process because that's where we knew we were going for. Next three years. I mean, the one thing I always kind of felt one of the funniest comments. I I ever got in the guy was good. So we hired a new marketing guy at the we this has to be, you know, two thousand two thousand one or something like that. And he sits in a meeting, and he says, you know, we have to reprint this and a lot of ways because nobody knows that the Super Bowl is an NFL game. I remember just sitting there dumbfounded. You know? But maybe there was some truth that that, you know, the greatest thing about the Super Bowl was whenever you do those big charts that your popularity and things like that. You know, we always be way up in the far right hand corner. Because there's no negatives attached to it. You know, the NFL would be in a different thing because you'd have issues with players or whatever would be. So you've got a different popularity or different feeling that there's nothing negative that goes around Super Bowl. The tweet us the Janet Jackson, the the really went around it. So that was really one of the things that made it stand out. Yeah. And when you're going into Atlanta when you go into a city like Atlanta until you got the last weekend. There's nothing they could talk about except the preparation of things going on. Yeah. You can't talk about teams. Now, all of a sudden, you can talk about the teams. That's right. Yeah. I mean, the the amount of prep work that goes in. I mean, give us a sense, you know, when when you're working on the game how far out a year eight months all now two years net. I when the bid won the bid is awarded you probably worked with the bidding cities for three to six months to prepare their bid because you wanna watt of the issues and read it and get that up front, right? And then over the next three years, you know, you've probably go to the city to times when you're three years out and three or four times two years out. And then you probably spent a hundred hundred ten days there. You know, the west we signed was that there's an awful lot of people. Can I can't remember what the number was was? We actually could deals we're making with hotels two houses were based on the not just the link the state will during the Super Bowl, but the advanced planning trips which mounted into thousands of hotels them. But people that were coming in to do whatever the heck it was going to be. So we had to cut a rate. Get a rate done for us for all those other period of times. Quite a business. This business of the Super Bowl. And it really is. If it really is a business. I don't I'm proud of the fact that or maybe I shouldn't be, but you know, we had the largest department had the largest budget in the league. By far, and they don't make sense. I mean, we Super Bowl loan. It's gotta be, you know, forget the revenue was going to be seventy five eighty five million dollars since I which was bigger than most things anything else. You can think of we then you throw in the draft and the Pro Bowl and their bulls and things like that it got even higher, but you know, we had a pretty hefty budget with this. And but the best thing you can always have. And they knew these uses you have a great boss gives you the freedom to experiment, try things. And and not you know, knowing that you're going to make the right decision. They're not all we're going to work. But a lot of them are going to work, and you wanna take I think, you know, Peden Paul votes abroad, the fact that it would think that we did that all of a sudden became Staples and not just football. But entertainment. There's no doubt about that. You change entertainment throughout an Super Bowls become as I started the podcast. I think it's it's not overstatement to say national holiday and. Yeah, Paul used to say that all the time. That was always saying, you know, that this is a national holiday, and I read it. I mean their own wanted people a lot of bleary eyed people to come in on Monday morning, right? Yeah. I mean, listen. And now we've got these two overtime championship game slot controversy to got Tom Brady. We got the Rams. I mean, they're they're just so much to it and just gets bigger and bigger. And a big reason. I know the guy would scary that you think of how much work is on into so many people to be able to put something in the last three and a half hours. Yeah. You know? And and it's. I'll say this is that when we went to land in ninety four. In a lot of ways land a wanted that game partially because new Georgia Dome. But secondarily as they wanted to show, the the I o see that they were going to be the host major events. So you know, we I think we ordered that game in may of ninety and they warded the Olympics in Enthoven ninety and I think that the Super Bowl had a lot to do. Now, our problems the Olympics and the promotion around that and kind of overshadowed what we were we were doing. And when he get the beating that always start talking about Olympics and get away from us. I remember going back. I I wanna say like six months or year after the Olympics and talking to motel people and almost to a man they said Super Bowls way, they went, you know, them from a revenue standpoint and everything which that's which I thought was a great compliment quickly. You mentioned that seventy five eighty five million nut for the super. Bowl, and what would revenue be off of that? All I wish we were about to fifty okay? So I who knows what it is these days. I mean, the ticket prices are men ticket prices when I got from only about five hundred dollars. Now, there's much psych grant. Yeah. That's that's a big difference in what's taking place, and then you know, you still make inconsistent and and their deals and a lot of ways with it. What would cost picked up by the host committee that used to be picked up the week? There's a big difference in how that's handled these day. So both sides of the equation revenues off they cost come down. Well, it is something this national holiday, you hope create Jim stink. You must feel great every year around this time and just so great to have you on the podcast. Thanks for being with me. Well, it's it's nice to be remembered. That have faded into the woodwork. Instead said it's funny when I worked for the charges for six years, I was so proud of that time because we you know, with the best six year run ever in the history of the chargers, they were sixty twenty seven with five division, titles and all this stuff. We did down there and forty eighth street. Sell outs. Nobody remembers I did that you're the Soomro guy. I can't I I I remember when I went to work for Sean light to do an event for him. I said I could do the worst job ever. And it's never gonna affect my way. I have the greatest depend ever, Sean. Nobody will ever talk to me about every having done it, right? Well, you're certainly remembered during this week, and I'm really happy to have a gym. Okay. Well, I really appreciate you. You contacted the innocent. Really hope you enjoy that interview with Jim Steeg as much as I did doing it. What a story of getting the Super Bowl where it is today. No, one more singer Lee binded than Jim Steeg now word from Peter Millar. I was never loyal to one brand clothing out my closet. Grab whatever's in there. Then I got my first Peter Millar polo game changer now my closet is filled with Peter Millar everywhere, very comfortable fit. The more clothing. I own the more impressed. I am. It's so comfortable from the field to the look it's just better, the stitching zippers attention to detail. I have the Peter Malar polos the sport shirts the quarter zips look, great made me, look, sharp and go from work to dinner feeling great looking better wearing Peter Millar so head on over to Peter Millar dot com slash business. All caps business. Experience the quality for yourself. You'll see some of my favorite styles. Be sure to use my link the receive a complimentary shipping in a free hat. That's peterman. Dr M I L L A R dot com slash business. Peter Millar dot com slash business. Now, it's time to hear from you. I answer questions on the business of sports podcast. You can leave me voice mail at four four four one six five six five four four eight four four one six five six five four always happy to answer. These great questions that come in on voicemail every week in this week's question is from the UK listeners over there. Happy to have you. This is Tom. Track question about co vaccinate interdiction a Jackson. So we hear more and more about how he's being used primarily as a runner, and how successful writing of the back of that given the there Rusi by to protect banks if he would suffer some kind of perio- and injury will injuries that was Scholten his career. Did he have a case against coaches or NFL some misusing him in his position will anything about how he expected to be used as a quarterback if he's running excessively and putting it helps at risk is there a potential lawsuit there in the world of CD and concussions coming to the full be nice. That will be before. Tearing from. They sound thanks for calling in from the UK. I mean, listen, of course, there will be lawyers there always lawyers. That's my catchphrase on Twitter. And otherwise, it just happens that they are at a sprout up when there's money to be made. And I'm a lawyer, and I don't say that pejoratively, I think that's what they're there for to protect people. But sometimes lawsuits don't have a place. In other words, they're not gonna have much muster in. This would be one of those cases listen Lamar Jackson subjecting himself to injury and potentially even brain injury. It's part of the game. And here's the problem for Lamar Jackson or any player about concussions or C T E. Now, I understand there's big settlements. From retired players have been in the news for years and years, especially players that played long ago. The we're in a different era. Now is everyone knows you. Can't you must be living under a rock if you don't know any link between football and potential brain trauma in C T E. Studies have been out there. Very public about. Former players having their brains dissect it, especially by doctor Ann Mckee at Boston University in finding an overwhelming percentage of those brains donated by football players to have C T E now again sample is subjective. These players going through issues at the end of life. They wanted their brains donated now players that are happy in living a fulfilling life are probably not going to have their brains donated. But that's where we are. And I just think Lamar Jackson or anyone is going to have a real problem. Trying to prove any ally ability of negligence on behalf of the NFL or concealment. These are the charges in the original concussion lawsuit negligence concealment fraud, misrepresentation back long ago, when the science was allegedly there in the NFL disowned it or didn't feel the need to express it to players while here, we are it's out there. Now everyone's talking about it. We got a movie with Will Smith. We got league of denial. We got constant interviews on ESPN another. Channels with players going through issues, we have constant in the news about the dangers of football. We have constant news about what is being done to address these concussion issues, much more. So than other context, sports like soccer, lacrosse, whatever. It is. It's all about football. So I understand, you know, Lamar Jackson or someone like that exposing himself to injury, but that is done knowingly and for player to sort of bring up a lawsuit after the fact the only way maybe it would have a chance is if going into it will Mark Jackson agent, basically said we want you to make them drop a passer. So he's better on later in life with injuries, and they ignore that. And they had some kind of pact whether tacit or explicit. So I think that's unlikely at best. Anyway, Tom, thanks for the call from UK and great question again. I'll answer all questions. That come in or any anyone's that. Catch my attention like TOMS did Ford four four one six five six five four now to our sponsor bed online. You know, this is it is the biggest game of the year days away this been since opening weekend. There's only one place at podcast one. That has the action you're looking for and that's bed. Online a G bet. Online at AG use promo code podcast one fifty percent sign a bonus. Yes, fifty percent. So if you missed out before jumping in the NFL action, here's your chance you got one game left. Don't sit on the sidelines anymore. Use promo code podcast one for fifty percent. Sign of bonus today on bed online dot AG Ramses VI patriots Super Bowl Atlanta. This sunday. The most exciting game of the year is here. Don't miss out. Ben, online dot AG. That'll do it for this version of the businesses sports with Andrew Brandt, thanks to my producer extraordinaire, Brian Neal. Really appreciate all you. The follow me on Twitter at. Andrew brand. Listen on apple podcast. You know rankings in comments are always appreciated their, and we'll be back next week with another addition of the business of sports with Andrew Brad. Thanks for listening to the business of sports with Andrew brand, make sure to subscribe to this podcast. So you never miss an episode. 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Falcons HC Arthur Smith on Igniting the Tannehill Titans, Unleashing Derrick Henry, Atlantas Potential, and Late-Night Bravo | Flying Coach With Sean McVay and Peter Schrager

The NFL Show

1:12:16 hr | 4 months ago

Falcons HC Arthur Smith on Igniting the Tannehill Titans, Unleashing Derrick Henry, Atlantas Potential, and Late-Night Bravo | Flying Coach With Sean McVay and Peter Schrager

"What if the len bias story hosted by jordan ritter con is the ringer's latest narrative podcast. You can find new episodes every wednesday on the book of basketball two point. oh feed. here's a quick trailer. You've heard his name lynn bias. Nine thousand nine hundred eighty s second pick in the nba draft and then cocaine tragedy. One of the most shocking deaths in sports history thirty five years later biases legacy is still making an impact from spotify and the wringer podcast network this. What if the lynn bias story. I'm jordan ritter con- this episode is brought to you by progressive. Are you thinking more about how to tighten up your budget. These days drivers who save by switching to progressive. Save over seven hundred dollars on average and customers can qualify for an average of six discounts. When they sign up a little off your rate each month goes a long way. Get a quote today. At progressive dot com progressive casualty insurance company and affiliates national annual average insurance savings by new customer surveyed in two thousand twenty. Potential savings will vary discounts vary and are not available in all states situations. This episode is brought to you by heineken. This summer of can is here with heineken. Guys i love. Heineken is my drink of choice I cannot wait for this summer. Drinking by the pool watching the game. Grilling i'm going to do all with heineken. Pick up a pack or get it delivered and put the can back into summer. Must be twenty one years of age to purchase please drink responsibly. Combat episode five of season. Two of flying coach. My name is peter schrager. I'm joined by sean. Mcvay the head coach of the los angeles rams sean. We got a good one up ahead. We do glad that'd be able to have new head. Coach of the atlanta falcons arthur smith with us. And you know you're recovering from a Wild boys weekend in nashville filled with applebee's dinners and all that kind of stuff and yeah you know i'm It was it was great to be able to go to denver. Support the nuggets and be there with the family. Unfortunately the sons Finish out that series but still be able to. It was still great to be able to go to game four. And i just got back from that Earlier today there was a video that went viral. A suns fan Fighting a nuggets fan in the crowd was that wasn't you weren't involved in that right. There was nothing. That wasn't no. No i didn't i didn't see that. I have a little bit more maturity than that. Now peter thank you. That's what we got guys episode. Five arthur smith excellent. Enjoy joining us. Now is the new head coach of the atlanta falcons. He spent the last decade in tennessee and he is considered one of the best defensive. Mind at all football sean. We are thrilled to have arthur smith on the show. Arthur how we doing great. Thanks for having me on her eater. John's it's it's awesome to have you band i. I'll tell you what you talk about. Best offensive mine. One of the best. I mean what he did in tennessee these last couple years. He has been lighten it up. Been seeing their stuff. I've been copying shit for the last couple of years man. It's been awesome watching them. Do is thing respected mutual. I certainly don't think waiver myself. And as you know hobbling quicks as we also. I love watching shawn stuff. Exciting fire to be in this role. I feel like kind of our career. Passer very similar in terms of you know really kind of growing up in one place for an full time. You know. I know you spent the couple of years in washington you at old miss. You know you did the thing after. You've finished up playing at unc. But kind of similar to you know my time in washington you know the majority and the bulk of your career was at tennessee. You end up getting to be the. Oc for the last two years. I was oh see at the end of my tenure in washington and then it leads us get an opportunity. But i've really enjoyed watching it and you know everybody just spoke so highly of You know it was. I know from just a lot of close relationships around the league. A lot of people were were hoping to be able to say. I'm willing to accept it. I know there wasn't only one offer that you had as a head coach. But what i'd be interested to see. It is such a totally different Timetable when the with the zoom and different things like that but you know so. When i went through the interview process you know. I've kinda shared the specifics in the particulars of when i went through with the rams but i also interviewed with the forty niners. They actually flew me up. I interviewed with them in new york and spent some time but the platforms. You know were both great settings but totally different in terms of their approaches. You know where. I thought one of the cool things that i did You know with the forty niners is you know i interviewed with with pirogue and jed york and then there was a guy brian hampton. That was there that was basically kind of taken some notes. But those three were the main guys and what we did was you of go through your basic generic questions and there was still a nice natural organic flow to it but before each of the brakes it was kind of creative approach and i don't know if they did this with everybody but there was kind of some some exercises to get some insight onto our. You're just line of thinking one of them. They said all right. If you've got two hundred points that equates to the salary cap and you've got twenty five positions eleven starters on offense eleven starters on defense. Then you got a backup quarterback a kicker and upon her you know so that ended up being the the twenty five players. How would you allocate if you said roughly each point you know row row around a million dollars if you were to say but it was. How would you disperse the the money. If you've got two hundred points for these twenty five positions you know. They did that. And i thought that was a pretty creative exercise and then the other thing that they did before one of our other breaks was basically. They listed all these desirable traits that. If you said hey how would you want to be described as a coach or these are things. That are in alignment with being really good. How would you rank these in terms of order of importance most important to least important and they're all important things so it's like you get some insight into all right. Where do you really pick and choose. What are the things that you really value. And it was a creative approach. What was what was this. Ab- specifics if anything stood out to you that were different with all the different interviews. I mean how many interviews in totality did you do this past off season. we also. I didn't do it six three in person and so they're all very different in like it's a little bit like a player on the more rep. She did better at least assault. Like i had my stick down but when you get got behind the curtain a little bit on the zooms it was fascinating to me. How different they're all their approaches for. Yeah and they're all very good. I enjoyed meeting all people and some of them were. You know. there's a bunch of people on on the zooms and you knew you were being judged by different things. Some people have you know Psychologists or one of these business consultants on it. And then some you know some were pretty informal and then as i got through it You know philly was the one in person they probably had the most people. All that was the last interview. I did so. I feel pretty comfortable going into that one but it was definitely different dynamic but it was cool. It was the set setup what they value and i got definitely some interesting questions like that. Sean funny when they taught you know coming right wanted to have their purple. And you know then you're ready for it so you don't have to say who was what was one of the ones that you just said. This stood out as man that that who could one almost got me a little bit. You know i say phillies was one of the at the end of it. They wanted to stand up and do your team meeting first team. That's pretty good. Yeah so i don't feel bashar in a sort of not their so. sorry. I'm sorry but that was good. Pretty smart approach. I agree arthur. One of the stories. I love about you. I think i heard on the busing with the boys. Podcast when you did it years ago but matt lafleur gets the job in green bay and the titans need to name a new offensive coordinator. And you've been with variable couple a year at this point said anything about who is going to take over for matt. I think you guys were all not surprised. Happy for matt but that happened pretty quickly and you proactively made it known that. Hey i've been here quite a bit. And i want that job. Can you take us into that conversation with variable kinda how you established yourself and your desire to maybe be the offensive coordinator knowing what it can take you to for the future and beyond sure. Yeah i mean the good thing. When i was able to you before when he took over down at the senior bowl he asked. What's your long term goal. Said eventually. I want to be a head coach. I want to play call at first so it wasn't coming out of left field. That aren't in his meeting. And then obviously not got the opportunity to green bay so when it happened Which was interesting because it was a monday and calls me in sean. Sean knows you know map pretty well. He's all nervous you know. He's sitting there and he calls me. He's like hey. I'm with you Aaron rodgers samat getting the job. It was like think brochure. If he's not calling so happy south form ridgewood enjoyed working with matt. That year in tennessee Because it was so different than some of the other systems and different coaching style. And i've been around and learn a lot So i kind of had that money night to prepare for it a couple of things. I texted with braves. I'm wondering is one and had a conversation with just let them know that i wanted to jog. He shot where things instead of you know. I had a pretty good jogging tight end coach so i took a shot at it but we he had known at least. I didn't end up going to less you. We had talked about before. How tell you what. I i love watching some of your film and there's a play and you guys got to go back and watch this play. I think it might have been your first play the game against the jaguars in week. Two this past year. You re runs these variations. I've kind of alluded to the cooper kupp where we snuck them out the back against the vikings but you ran a frontside leak. Okay so you got to see the play but basically what they did. Is there in a to back said. And they run an action where they're faking to the left and they got. I got a no roger saphal. Basically wally wom the whole left side of the defensive line and i think joan jonnu smith slips himself who the hell thought of that play because i thought that is helvin idea right there and you sneak him down. The left sideline for it was a sixty plus yard gain and you probably gave henry duo to punch it in for a couple of plays a. Those guys is like if you don't score from have you get it done explosive point. You'd better get in the end zone. We'll derek pontiac taught derek. He gets down there and you don't punch it So many and gets the touchdown. I'll call go on Or some kind of back. Visit kind of running joke. We have offense. Come on this where. I i'll i'll miss working with with rain is in our in the offseason. What i appreciate about a 'cause he was very open minded he'd take fresh frozen. Like no idea was to goofy indian. And i would go back and forth the he brings something up and i hear him out. He's like all right. Got you know this game here is like you ever thought about this. And it kinda just like you're pitching there'd be marketing pitch whatever we just kinda go up talking. I'll miss these conversations. Did it all throughout the week. And he's a very creative mind other than you know his demeanor. He's one of the more creative mind like this. People probably get pissed. Because i'm telling you this seems so when we talk about things in alternate self scotto. What can we do. I was like l. Yeah and there's no reason you can't do a frontside and so we just different ways. It's awesome all right. Let me try this little shift emotion. Keep it on that side if it gets lost and did you tell saphal digest. Knock the shit out of everybody there so that he could. I mean he snuck. He leaked out the fbi gap. I think when sappho and i know 'cause i sure miss that guy. I hope you enjoyed it. You're gonna miss him to freak man the physicality the way that he plays. But i think that's one of the guys that you know you really realize how big of a deal and big of an influence. He had on a lot of the success that we had especially those two years. I was with them. And then you were within the last two years but he cleaned out that whole left side of the defensive line that was. That was some good stuff you had going right there. Happy to get fired up sean. Inside when you know the the first place cheaper or some kind of quick dinner it usually get pretty fired up all right. My margin of error is not very you know i ever saw has come up with ronaldson buddy and rogers when rogers role. I you go back and yours. Run to the super bowl. I mean when he he's dialed in going. God there's not aboard press art go look at some of those wrongs. We had in that nineteen playoff run. Really probably start week. Seventeen kind of rhythms. You send that new england game baltimore it. Even kansas city. Some violent one block their other nominee people like me. And that's the stuff you see on these high school recruiting date maybe college football in various you guys that can do in the nfl. Roger south holds a grown man. He really is. I thought you did a great job with him but it was fun. Just watching the creativity. And i think this is something. That's really been illustrated by a lot of guys that we've had on here. Is you know you're really good players. We know we're better coaches when he got good players but i thought it was really impressive. The last two years watching the way that that is elevated their play with you help lead the way you know you see is aj brown and he presses guy when you really just continue to watch him grow. What you got out of corey davis. Obviously i think the thing that speaks as much to to what you've done the last couple of years is you know helping you and ryan the way that you guys worked in unison. And i know. I feel a lot of the same ways. Where when kirk cousins was playing really well in washington that was as big a deal for helping get it get an opportunity to compete to get one of these jobs but it was fun and you know usually we wait a little bit to get into this segment arthur. But you know everybody's had a moment where you're thinking to yourself. Well hey man that. I play jacksonville. That was a hell of an idea. There's gotta be a moment where you're saying yourself. What the hell was i think in on one of these plays what what is. What's one of the worst decisions that you feel like over last couple of years. Where you're thinking of yourself that that was just. That was very regrettable moment because we've all had as a playcaller and everybody loves here in that. Oh yeah i mean they aren't. It's sad that we remember the play calls for the we feel but i guess he's water. Probably that number game in nineteen. Know sean when when you're sitting narrow your your region trying to get something going on game started well and we it had. It was probably a three. We try to run. a half. Backswing is just trying to take office. Completion i went back and forth Whether you need a model play did put a can just had a call all here at bring one of the simulator. We'll we'll pressures which we've got dropped right into on them faggots. Whatever this is xtra would call the trade crappy something not see the into. I'm like damn. I wish i up way play da. That's probably one of the worst ones i think. Yeah you know what you saying that. There was a couple of simulators that the bills caught us with. We had a fourth down. You talk about wanting to put some plays where you know you're gonna roll. You're going to basically just change the launch point on it just a half roll on some whether you call the boot right or qa. You know the the joe. Montana that clark you're sprint right option. Well i'll tell you what i wanted to sprint. Right out of the bill stadium. After i called this stupid play on fourth and four to just sink us into a deeper hole twenty that three and by the grace you know then we ended up coming back and galley. Was that a regrettable. There's a lot of fun moments in that day but that one was not fun. We've all had those moments. Are there where you're thinking to yourself. My gosh is just embarrassing. No i didn't think of on the screens. When you're thinking like you're trying to move arkit you're thinking all right a little breather here in the you know whether they got a better play calling you or whatever. The circumstances are another one that comes to mind to the thursday night game in nineteen jacksonville. We're kind of field goal range. We had a million dollars. 'cause i have. It's thursday night football or the year. We're not playing very well so right fringe of field goal. And it's third him a mile. Cobb radical jailbreak stream tell. Don't work zala. Hey look just get the ball out of here. Worse if they bring pressure will pop it. If not we'll be in pretty good spot. Air tickets focal. We change the straight muslim add the salt blitz and as he played against claims campbell. I i mean you blinked in the got bounded Didn't throw it. And he got smoked. I felt so bad. The head right into it. Change the strength. Nickel ron's and collapsed. 'cause we're jailbreaks guard goes i mean it was the guy from he marcus's lap. They've got marketing. Let it go. I think was going seventy the other way. So that's another one really regrettable. Hey you know what's funny though. You'll appreciate this a david jones is offensive coordinator peter. He's a stud. And dave. And i we go way back. We work together in washington. And so you talk about screen as a bad call. This is awesome. You can give dave shit for this okay. So we are planned the ravens in the preseason. Okay and so we're putting the first fifteen together and this is when a kirk cousins is going to have a chance to be your starting quarterback. It's important that he plays well and shows well and you know baltimore. I don't care if it's preseason regular come into role so it's a third preseason. They're throwing all key. I mean it's like exhausting. Just get ready for them. I don't care what what time it is. And so terrell suggs jay gruden always said he's terrell suggs he. This guy says screen killer. And i said okay. Just let let's we will run it unless it's in a nickel situation where he's lined up on this side of the field right and so you know. Jay looks at the openers. That i have and i had a jailbreak on there. And he's like. I'm just telling him to ship was sunk. I said we'll do it. Nickel will make sure. It's away from him. So i call a play thinking. It's a normal match. We get nickel defense suggs is going to be on the other side so i realize oh shit. We're going up top. Hey we're going late. Oh it's they stay. Jay you gotta take a timeout. Daytime out sean. What happens suggs picks it off. He's the matombo and jay. Says sean you gotta be the dumbest i ever gonna kill you was awful mad it's demoralizing man but you could tell regarding. Thanks a lot for the communication on the personnel match. Right there. i can just as showing more about that. Good monogam- health. He is awesome. Though man. great man you'll he'll be. I love dave. You guys have also have plenty of matt leflore stories after your when you're arthur diva good leflore story. We had one last last week from zac taylor. That had everyone laughing. Good one good matt lafleur story. I feel like this is the summer of leflore and had nothing to do with aaron rodgers. The talk about flying coach. Nah i mean matt which always tell when he was cranston. Sean i'm he just sits aaron like operas on like you gene levy though man they still stay so thick. It's unbelievable isn't it. Nobody's just like stressing over a corker formation motions the guy that knows if i love it i walk and walk. You're not see that at the damn walkman because you know who is gonna be a long conversation. I walk in here as far about seven hundred flushes on you about this. Play play but I really enjoyed your he. He he loved working with you. What's how was how is he. How is he in Variables interaction during games pick was people saw with commentator Nice job so. I can't take a shot at our now. He's i joked because he was so good about he always gave me the best information and he's so well thought out and we were so close because zach last week was talking about. We were like brothers and he would like legitimately try to fire me up. Because he's like you know i. I think you're better when you're pissed off. Man so he he would. He would always get me going but the way he sees the game and his ability to kind of put together a plan and the expertise from the quarterback position. He's he's done such a good job. It's no surprise why they've been so good in green bay under his leadership these last two years. Yeah i mean. He's watched so many clips already and everybody watches with matt mascot a funny way where he brings up random cliffs when he hits you like in the hallway. News like got a million things in your mind and we'll bring up random clip to you as always. How's memorable matt. This is mind with moving. A million different ways will watch something like five hundred times. No bring up united states. You're going to cafeteria trying to get a cup of coffee. Lychee practice players. He's not i love. I love that you are now the head coach of the falcons. I also love that. You lasted three different regimes in tennessee. That is so rare. Three different head coaches came in and each time you found a way onto the next guy's staff is that is that i mean you tell me how rare is that is i. I don't know if anyone else does that. You're in one place. But it's with different head coaches. What was the key to your survival there. When other head coaches were being dismissed he still found a way to kind of get onto the staff. John shawnee worker cal dotty right. Oh yeah sure. I think as the record like did jails working with Matt now but remember when i got to washington gale not alive us a great great football coach craig. God i think he has a record eater. Eeg went from north turner. All different coaches he went from from north to mortis shot. I'm in house. Marchant honor to see spur. Joe gibbs jim zoran the mike shanahan back believes he did. Yeah he did yeah. He went to georgia and then came back to jay. Yep he did like the godfather he's like the guy in the wedding crashers. Jj but in all seriousness. It's a little bit. You know timing and lock when you're in certain spots like i said like when you're in a assistant are qc role doing a good job and you're on a multi year contract. It's a lot easier to come out of it with timing circumstance. Cold for months to whiz and then i was milwaukee's assistance walmart milwaukee got promoted. He promoted me and that helps. Rebel was the one i thought. Okay this could go either way here. i would. at least we had autumn. Mutual connections and guys are worked with houston so tight. Enron lawyers said that. The coordinator quarterback coaches i people going off Sean how to transition. Obviously i would assume your relationship with jay when he took over options similar ways an accurate. Yeah no it is. It's funny that you bring that up because that was always something that it didn't truly settle with me eric. It didn't sit right because you got so many people that you had worked with. And i was a part of a a situation that we didn't do good enough in and they made a change in and then it actually led to You know a better job opportunity for me. Only as a result of the head coach that gets hired. I had a great relationship with. But i was the tight end coach on a team that didn't deliver and so yet some of my best friends. Some of the best coaches in this league right now. That are having a lot of success in you know head. Coaching role zor coordinator roles that had to transition to different spots. Based on you know jay coming in and and getting the head job where he had done a great job with cincinnati but that is You know it ended up being a benefit for me but you know you still just felt. It was a really eerie feeling. Because you're you end up being the beneficiary of a change but you are a part of you know some of the previous things that didn't work out and so that was something that you're just like man. I really have been lucky with the timing. And and things. Kinda fallen in alignment with me. And it's it's one of those deals that you're like. Yeah it's i'm a lucky guy ben. I'm really lucky. This episode is brought to you by hiding the summer of can is your would heineken. That means you can do things like go to parties. Go to the pool and rock which ever tank swimsuit you want. Heineken loves a natural bod. Because heineken is made from one hundred percent natural ingredients with premium malt. And they're famous eighty st- so come as you are this summer because you can. I can't tell you guys how much i enjoyed last summer. Trekking heineken watching the basketball playoffs outside by friends over being socially distanced having an amazing time. Because we're watching sports while drinking it was awesome. Pick up a pack delivered and put the can back into summer. Must be twenty one years of age to purchase please drink responsibly. This episode is brought to you by heineken heineken. Summer can means it's the summer of canned. That means you can do things like go to pool parties and rock. That's swimsuit any swimsuit heineken. Loves natural bod. Because heineken is made from one hundred percent natural ingredients with premium malt. And they're famous a yeast there so natural that their idea of a summer workout is taking a met. Son poolside and sipping. Chris ice cold can of heineken. Pick up a pack or get it delivered put the can back into summer. That can be your six-pack must be twenty one years of age purchase please drink responsibly. Arthur sean has often spoken about his grandfather's influence and being in a football family and the great john mcveigh to coming down to his father and his family and then his expansion to the gruden family and his knowledge from jay and john. I find your child at interesting. One of nine is you've eight. Different siblings. looks one of ten. Where do you fall on. That pecking order on the fourth youngest. So my my dad to daughter from a previous marriage mama one And they got married still married seven of us so as you family a lotta grandkids nieces and nephews So i grew up. See us and this was mom was awesome. The house and everybody was always walk over at so i grew up around a lot of people. I think sometimes chaos helps me in this job. People was asking questions. And you're trying to focus a lot of distractions out there main. I didn't know any different. Like imagine sean you know going up being around the game. It's it's all you know and so as you get older you know you you learn appreciate you know. Connections you make opportunities are provided to corrupt in memphis. Your father a great business leader in this country if you can tell the listeners what company and how that all came about and really what you've learned as far as leadership traits. Go from your father. Who is one of the most successful businessmen in the country. A lot of things growing up. I didn't know any different to really good parents forced Ever met my dad and he's not impressed with himself. Almost humbled people you'll ever meet and it's not an act. It's who he is no sway the entrance. Our you know you. Essentially only child is father avenues. A dad was four young couple of acid wings but didn't really grow up. Didn't grow up with any oems grouping only child or the reason. My brothers not played football. His high school coach at a huge impact on and anyone to gail and the us graduating in the mid sixties arab figure that he was getting drafted. Were you went up. Signed up onto the version of officer candidate school of marine corps. That went over to vietnam. So you know. He's a million at art and so that's kind of where he had the idea of logistics of Paper yale but really. He said he got the idea of being an ankle. And how they operate over in vietnam as just about taking risks in having beliefs and About how to treat people and lead there's great conversations with a mullets on translate over the over this job. I didn't know me growing up. You didn't know. I realized as it got older kids. Say stuff to me at school and then rose opportunities. We had But i always said never wallace we never staking never saying his success for our success. That's happened a lot where people may grow up with with successful parents of the kids. They did something they had nothing to do with it. None of us thought that we all try to carve out her own path. You dad starts a federal express and then the myth in urban legend is were down to their last dollar and he books a flight to las vegas. Is this true or is this not an if it is. Can you pick up the story from here and finish the story on. That was the one that taylor will recall them. It is a true story and his cobbled. Why not you know the payment. He went Late single deck. Blackjack eighteen hours. So okay so i. I don't know if i know this story. Let's let's give me some foundational. Because i'm i'm out of. I'm not in the loop of youtube right now so so give me some context. This are trying to think. I don't know the you was but also short. Like he believes in what they're doing what they had turned profit yet. Yeah and so. They were starting to make some payments and so we went off a vigorous and played eighteen straight hours blackjack and won't thirty three thousand dollars to try to get some more money. A you talk about not flinching with pakistan. So wall. baby. I love you and the rest is history. Yeah well not long took off. It could happen just like that but it was part of the story part of the history that would let's kinda things will times when you've got a strong police. You're going to have to take a risk at some point. Yeah i it is a that is. That's an awesome story in the resilience and all those kind of things you know. it's funny. He said something that. I love that that everybody that's been around him says is that you know he's never mistakes. You know the success that his dad has had and all those good things for his own success. There's a great humility that he's got he's always wanted to earn it. You know i even seen in. And he and. I had talked about when he was in washington as a quality control. Coach spent a couple of years there. Learning coach gibbs and a lot of other great coaches said. Okay it's time to move on and and do my own thing. I also enjoyed reading. I i saw an article when he had gotten hired about your high school coach. Saying you know you were one of the guys that just loved competing love ball and you are just burying dudes in practice. And he'd have to tell you. Hey man hey. Arthur just relax a little bit man. You're you're full speed all the time. Is that exact. Is that who you are. Is that the kind of guy you are at the core you just. Don't you guys pancake them in shorts. What got part. But i mean i always thought there was once beat. The blais was the most talented guys. Gotta make up with with your demeanor and that's what the of playing offense align you know it's like second free fight in there every voice. Debbie a little messed up to want to go in there. But i love glenn. Offense one quite athlete. Your favorite graphic is show you in calvin john. It's the most ridiculous thing i've ever seen. It's such a disrespect to a guy. That's a first ballot hall of famer. I you know the only thing that what nobody really wants to realize is the guy that selected the award winner was tim. Mcveigh my father kidding. But that's about as credible as it gets. I mean it doesn't matter moment time it's still talk about syrup bottle and people the tannehill. He hated the narrative of the Oh it used to be received like takes off and runs on a keeper and it's like a drinking game floor receiver. Am and he's like. That's not really how story you know went. And that's my favorite. I compare that to your calvin johnson. I love it. So what should have you had any moments in atlanta where Where you guys you and your family and your wife. You're out to dinner and say hey coach spiff maybe get you get recognized in atlanta right. Now you're getting bothered at all. Not you know executing about atlanta big time comics to play a game yet so let's not Button to to Brutal one was at a gas station. Lady asked me for tickets. That's our joke if it's kind of nice about here minutes. This is the heart of the sec country. So you had one of the sec jobs. You'd have a lot. Arte time in georgia so i told curry smart. I i've got a little bit easier than he. Does you walter around here. Gosh i tell you you know. I had I'll give you a abbreviated version of this. Peter and arthur so my first year as a head coach i. I don't know why. But one of the things i've always liked. You know just being such a fan of sports is and that'll be cool to be able to go to the sp's one day you know and so you get the sp's are out here in la. Peyton manning is hosting the sp's okay and so my fiance and i. We were traveling overseas so we like short nor trip to come back to go to the. Sp's early so you know it's just a lot of stress and anytime you start out stressing your fiancee on russian somewhere. This is bad on my part. Alright so it starts out. They had like decided. They're going to pave our roads so we're trying to get out to get going and they're like no. You can't go anywhere you know this. This road is blocked. I said it's not the hell out of my way. So chris shula coach. He was dropping me and veronica off down. You know it was that it wasn't at the staple center that i can't even is like. La live or something like that and so he drops off. We're running behind to try to get on the red carpet. Okay and so. Nobody knows how i am my first year all right so the first experience so he drops us off for like. Hey just drops off here. Cut across the road. Okay so he drops me and my fiancee. We're crossing the street makes you know. I hear this freaking siren buzzing up to me on a moped okay. It's this this cop that wants to be the hero okay. He gives me a jaywalking ticket. Right i got. Tmz local media like. Oh my gosh coach mcvay already getting in trouble. I'm like come on. Is this the time to really be a hero. So he gives a spoke jaywalking tickets. Okay so as a result of this you know we're coming and we're running a little bit behind and how come out. How oppressed is veronica with you at this moment. Are you still the man or what not impressed at all fit. She doesn't care about that stuff she's like. What are we doing right now. So jaywalking ca so we get jaywalking tickets all right. So that's that's not even the worst of it okay. So we're we're walking in and mike artists you know. Maybe we just go through to our seats. No they still want you to go to the red carpet and so we're walking up. Okay and chris long who the he's you know a rams ledge and everybody loves him. He sees me survey. Chris so he kind of like cuts in front and the guy. That's running the red carpet. He's like the hell this guy is and i'm not going to be like the new head coach of the ribs. You know and so they just totally crush us. And they're like a red carpets closed so we look like the biggest scrub we get away. I'm just walking head down. I said you know this espy. Experience is not what i envision but it was There's been a lot of humbling moments like that. It's it's yeah it was. It was bad. Sometimes i think we all need humbling moments every once a lotta matter. How much like. When i get home. We have a one and a half hour on. I've got three kids transition as soon as i get home. Some some of these Gone back and forth. It's like you're not changing diapers on. It's like that you pretty quick. No question arthur. Let me ask you about the way you guys unleashed hell with derrick henry. It's not that he wasn't having a great career and his first couple of years with the last two seasons to see what he's done and especially when the league everyone's talking about a passing league of passing league. Seems like tapped into something with the way that utilize this guy in the height and the strength strengthen the absolute physical force at he is was that conscientious effort of like. Hey this is something i wanna do. Now that i'm the offensive coordinator. I want to just tap into this. Guy's potential and make him the best they could possibly be or is that just some of the derrick henry was doing on his own. And you just happy to ride that wave. Well i think it's sort of pretty radical Pretty well documented in the eighteen season. He struggled a little bit and then replanted. Indy didn't we didn't play very well. On the game. You got there and saw a different kind of version that there you had about a five game. Stretch is good as anybody. That's eighteen season. We came up short Going on seven not getting in that year when mack and going green bay so we played well down the stretch and really history soldier the more he carried football better. He got me. He's he's an ultimate ally and you know we were talking earlier about some of the interview questions. Sometimes you know everybody was going to bring up analytics now and give you this other different numbers and they would tell me. Hey you know trying to get you like a gotcha question you know you were sixty one percent ronald burst out there like did you know we dare jackson won. Shaquille o'neal was brought on news in the paint and if they topped the ball to thirty times a game you got thirty touches. It was pretty pretty practical. Like you have to get away. And so i was like yeah. That's what you try to play to the strengths of your players. In derrick unique blair. I'm gonna guys like him. I mean just look at his history. I read something one time where he's only got rushed for two thousand dollars in high school college in the nfl. That very unique. Yeah amount of carey's he's had it's unbelievable he's truly gotten stronger as years have gone on in the games. It's it's pretty cool watch. Did he do that stuff in practice when he was he tosses guys around. He does stiff arm. Because those are like the absolute best highlights for us to show and good morning football when he did that to josh norman this year when he ran away from the jaguars last year on the thursday night game. We could show that stuff over and over again. I think it energizes a team. Did you guys see that in practice with him or is that one of those deals where he shows up on sundays. And it's like all right. Derek is ready to go. he works at. Obviously it's a strict is and it up the works but he does go off his teammates quite like that. Yeah i mean those. Are you definitely feel adjani you. You know when a when a guy you can see. There's trouble minimum cyber that baltimore gain in the england vs on the playoffs and that buffalo game. That was an interesting game Get moving the game. We're kind of the. I team that had to deal with the kobe outbreak and and so they kept moving time. We plan on tuesday night and got us going. We've made a couple of plays earlier with the when you see i have to try to remain neutral whole shit and i'm kind of on the next play and then you watch it later. That night can't sleep. Mcneil nominee could do that. Yeah no you know. You know what i thought peter that arthur did such a good job of these last couple of years. We talk about commitment to a philosophy and you talk about a marriage of the run in the past because there was a patient but a deliberate approach to run the football some of the run actions that they had off of it whereas creative as it gets whether it's off their keeper game or some of their hard play actions where they're hidden Brown or davidson in breaking route. And then those guys are creating after the catch. That was one of the things that i thought she did. Such a great job of is you're saying yeah we're gonna marry the run in the past and we're still going to keep a lot of the principles that you know. I've learned over the course of my career with the different great coaches have been exposed to but it's about the players we've got any talk about accentuating. Their skill sets being a more physical downhill type of team. Where your actions are coming off of that. And then we'll still mix in the wide zones and the keepers. That was one of the things that i thought you did. Such a damn good job of and that. I've really admired and there was a physical brand of football like when you're interviewing for these teams and you're talking about okay. Hey this is what. I want our tape to look like like. What are you telling arthur blank and rich mckay when you when you guys are talking about. Hey this is the identity. This is what we want to embody. And this is how we're revisiting it day in and day out. What does that look. Like in your mind arthur at the john. You know most coaches. You played string theory players as much as some of the guys. We had tennessee well when i told them These are different jobs. You got different. There's different players on his roster. Obviously tied in we feel has got a unique skill sets. You gotta play but there is a style you wanna play with the front and you need your line and you. You've done a terrific job of that too when you guys are rolling roll girly watching acres and the guy's got back there there. There's it doesn't makes to me. It opens up things as a playcaller certain style. It's a commitment to me there. There is a general philosophy from the top down and some organizations depending on how they built what they wanna. Do you gotta make sure you project that this is. This is the way we wanna play up front and we understand that we'll we'll be balanced and we'll play to our strengths. And i don't i don't i wouldn't compare calvin ridley day jake brown with both really good receivers. Some things will do different here in atlanta. Because we're trying to play. Her skill sets can't make somebody someone they're not and they they're both terrific players own right so it's really a commitment to and like you said it. Here's a style of front. You wanna play with visit galaxy guys coming off the football. You wanna wanna play up. Temporal as well. I think i watched your tape. When i see that i see you guys got roloff ical a couple of quick hitters. Aren't there in feel free to say as much wanna expounders want you took this job with atlanta at other offers or at least other teams are interested in you. How much did matt ryan play a role in you wanting to be in atlanta. And what have you seen from him or learn from him in just your limited interactions with him thus far yeah it was a big factor I've always been a fan of matt ryan and You know like a lot of people that have worked with them all well and I'm just so impressed with how he handles himself did. He wants to be coached. In ryan was same way. Work with ryan but the you know they are different players and both have shrinks and both those guys when you get your players like that coming in the work hard match golden year. Fourteen over fifty five thousand yards. He comes in hearing any work out of niger's ours he did as a rookie. And it's unique It sounds so simple. Shonky tell you there's not not. Everybody does that really got really enjoyed getting an old or go with them. Communicate them every day. So does are big part of as well. Yeah it's it's funny. Peter i you know because matthew stafford and matt ryan are really close friends and i know how excited matt ryan is just from talking to matthew about he. You know him. Being able to work with arthur. But i feel like i've kinda gotten some inside knowledge just based on whether it was matt lafleur being with him in atlanta. Kyle shanahan even remorse. Who's defensive coordinator and what you hear consistently is this guy's the epitome of a pro's pro. He sets the tone every single day. He wants to be coached hard. You know. that's what i've heard. That's what i think really separates those guys that are truly elite. They demand to be coached. You know it's almost like hey if you're not telling me and really coaching me to the highest level of expectations and standards. You're short me. You know whether it's the kobe. Bryant's the michael jordan's you look at steph curry. I've heard gregg popovich and brad stevens said that before. But i think it's the same thing in our game. Aaron donald if you're not coaching him hard. He's looking at you. That's why he loves eric henderson. Our coach so much because he's so demanding of them and The those are the things that if you got the right guy at the trigger. And he's not far removed from an mvp fifty five thousand yards. You just said it. It's it's exciting and and You know. I think that we can expect a lot of good. Things from the falcons and i'm excited to watch lead man because Tremendous respect for you. And the more that i get to know you The more that everything that i've heard makes so much sense. And i can't wait to see your thing man. Yeah my equity is the julio trade. It's now official. it's been done. It's amazing that you're still being asked questions even here on this podcast about them but that that's all hopefully going to go away now. But that decision to trade franchise player. You knew you guys have to do what you had to do. But now that we're a couple of weeks or at least a week. Removed from recording this podcast. Any final thoughts on it. And are we ready to turn the page and get to the guys that are in the building. Yeah i know it's a. It's a fine line peter because Do integrate career and there's no the wiltord him vice versa This is the part where its business for comes in salary capital. I want to be respectful because appreciative. I never worked with them. But i am very thankful for what he brought his team in the past and all the players when guys come back i think it does mean something whether dion sanders office. Backer todd mcclure like guys that have been here you know. You always wanna be appreciative and respectful of those before you so but from head coach in. We're going now. You've got to focus on the present and so that's probably the best way. I can answer that because there are some people that you know. The people crave trauma always joke with this own. Allowed is also sadly rtd. And when i go to bed at night. She's a on bravo like the bachelor. Whatever people crave that they want they want. There'd be more to the story that like you're gonna sit with andy cohen. A tell all my dad and there's really not that wouldn't really what went all in also said i'll continue to say got a ton. Respect warm a move that was made you just got to focus on the president. What what is the one show. That's on at the smith household that you would say. I can't believe i'm watching this thing. Which real housewives are you watching. I you know. I can fall asleep with the tv on. And everyone's got their quirks like when i crashed at night Wife's tonight allen. She's she's got Shows that's got louis all real housewives in the same kind of sleeping. But i'll hear something over certain things the same stories over and over again do well. You know bethany. Were this outfit at the hamptons and ramona was not happy about it. Let's don't i love it. It's fascinating stuff but sean in all seriousness. I feel the same way. He's dealing with. Julio questions it feels. Like every other questions about jared goff still for you in in in your market i mean. When is it time to finally say. Hey we're done talking about jared or we're done talking about julio. When does it get abrasive like that. Yeah i think there's a. Here's what i would say. Peter you know. I think the thing that resonates with both of these guys. Because they've had so much success people wanna talk about them and so they're looking for stories that you know there's they've got to write a story. They got a job to do. And i respect that the one thing you know for me personally make a couple of comments about being really excited about stafford. And that doesn't mean that's an indictment on all the good things jared. Did you know that. That's what's a little bit difficult is you. Can't make compliment about one guy without being being perceived or viewed as a slight to the other and that's the hard thing and you know but that's stuff that you have to deal with. I love the you know actually saw you had shared it with me. Peter when arthur set a couple of weeks ago and you guys correct me if i'm not exactly accurate with it but if you're if you're a leader in you don't like problems than leadership probably isn't for you something along those lines and that's the i i can't remember. I don't know exactly what it was. You said but. I said i love it. What did you say you don't like problems leadership jerseys. We know it's something you've been doing. I will obviously a lot longer than five months on this job. But someone's gonna come across your desk every day and you gotta you gotta make decisions you gotta handle. It's not going to be perfect. Especially this time of year deal with ninety players and there seems to come up coaching staff. I mean sean. I'm you got morrison me but there's something just about every day. Yeah i think that's a good segue to our final question in arthur will leave you on this one. We've done it with every guests so far so your story. Let's go through it again. One of ten siblings. Your father starts ex. You could have gone down the business route. I'm sure you choose to go into coaching you of this long journey. Washington your ge at unc ego to the titans then have this amazing rise. There eventually are now the head coach of an nfl team. Everyone's journey is different. Your advice to a young coach who might be starting at say the high school or college level. This fall. Who wants to someday be an nfl head coach. What would be your one piece of wisdom your elevator speech if you will go back to the always ask a question a lot about business. I don't know if i'd be seen on. I was like. I was last on family business. Sit down it's a family businesses. A publicly traded company at it. Just i don't know about the details now. Just shifting part of it. And i've got a couple of my work instead accident. It's a big companies. They do a great job in this. No i don't think i could do their job at all so grew up. Obviously playing football will be one of the play as long as i like play in got into coaching. And so people start now. Like i said there's there's great coaches everywhere needs many people as you can and when you get a shot you know especially the an hour five school whether it's a g. a. r. an analyst to really good job of the job i give you and you get the opportunity to jump on zooms and clinics meet people You never know the you know the people you'll need on the way down to treat everybody right. Do a really good job with job. Hannity vice argue. Arthur smith Expect you get very very smooth transition into the next few weeks and then hit the ground running yet again. As the season starts and we'll be in training camp. Kyle pits going to break every single record or the tight end position ever in the history of the sport as is expected or going to predict. Right on sean. How good is that kid. Pretty good man. I mean arthur. If he doesn't have sixteen hundred yards you suck dogs. Yeah i'm kidding. arthur smith. Thank you so much for joining us man. This is awesome. And good luck to you. And everything for the twenty. Twenty one falcons and beyond. Thanks a lot of fun being announced. Podcast i appreciate you coming on arthur. Tell my man david going. I said hello. W will this episode of the show is brought to you by ziprecruiter. When it comes to looking for a job most people would probably agree that the whole experience is not fun factor rather than look for a job. Look for parking in new york city. I'm doing that right now. It is not fun. Get bowled over by linebacker. Haven't done that since high school tried to move again. I just moved. I don't recommend it but it doesn't have to be this way. Ziprecruiter gets it in fact. They've actually figured out ways to make the job search process better and a lot is when you sign up at ziprecruiter dot com. You can create a free profile. Then you get matched. Great jobs but also a lot. More ziprecruiter will proactively pitch your profile to employers whose jobs match your experience. Plus if you liked the job you can apply to and many others with just one click. It's that easy. No wonder ziprecruiter is the number one rated job site in the us. So what are you waiting for. You want an easier job. Search sign up for free right now on ziprecruiter dot com once again that's ziprecruiter dot com today to sign up absolutely free and put ziprecruiter to work for you ziprecruiter. The smartest way to hire arthur was great. Sean smart guy. Smart good dude. Yeah all the things you hear about them definitely you. Could you could feel that. Come through extremely intelligent. Got a great humility about himself to without a doubt. You know it's interesting. So i know. I sound like i was fixated on the fedex thing but literally. His father is fred smith one of the great american entrepreneurs and businessmen of our time and i thought he was really cool. How we handle that. Because he got to think every step along the way eventually would get out that his father was the ceo. Fedex need to answer that question every step along the way and yet here he is paying his dues earned his way and his own two feet and with his own accomplishments in his own coaching ability. Down nfl head coach. It wasn't handed to him. I think it's pretty cool story absolutely. Yeah no that's that's what you know so many people that i've heard so many great things about him but you know you look at the entitlement that could potentially accompany his father said and he's the exact opposite of that He's proud of his dad but by no means does he think that means that. Hey he he's arrived. He's made it on his own. He's he's a worker intelligent you know. He's he's made of all the right stuff. And i think he's going to do a really good job. As the falcons head coach. Yeah all right. Let's get to the to the number one portion of all of these podcasts. It's called the emails and the voice mail. It is trending on twitter every week and the title of it. There's t shirts being made. I walk around brooklyn all the hipsters. Have them and our producers craig craig. What was it called. A friend of the pod. Like the old one of those guys. The pod save america guys. I see those t shirts over the subway. I'm seeing a lot of emails and voicemails t shirts. I don't i mean. I didn't know we were merchandising. That's cool dude. We had a emailer suggested name they suggested heads in males heads entails. But i don't think we're there yet a bad. I think it's better than yours anything's upgrade like. I said i've really enjoyed doing season to flying coach episode five As i stated last week we'll be my final episode. Thanks to peter not naming the segment differently. So thank you guys for joining. It's been a good run sean. Mcvay out to craig. Why don't we get to the first email and Sean giddy up. Let's go. Let's get it so this first one is from warren virginia. This is a deep xs and os question. I was impressed with a question. let's let's test shaun's brain here so this is a warrant asks last offseason. You lost brandin cooks ramped. Up twelve personnel. The rest of the way after the first couple of weeks of the season. Unless you're down by a large margin but after the first three weeks of twenty twenty you use twelve personnel and forty two percent of snaps in neutral situations which is one of the highest rates of any team in the nfl. This comes after using eleven personnel at by far the highest rate in two thousand eighteen in an ideal world. Do you prefer eleven personnel. Did you find any benefit for using more twelve. Last year that you would want to incorporate in the future yeah so definitely if he compiled those stats on his own. Very impressed otherwise. Pf good job. Right there It is predicated on your players in the match ups. So there's a lot of There's a lot of layers to this question. Craig and peter. What i would say is this. It always starts with your players. You know when you look at it a couple years ago when we were heavy eleven personnel You've got cooper kupp. You got robert woods. And he got brandin cooks and to have one of those guys. Standing next to me on the sideline just didn't seem like it made a whole lot of sense and so what i think we want to be able to get to. If you said offensively from an identity standpoint you want to be able to mixture personnel's but You wanna have some agility weekend in week out to be able to dictate and determine what you think is the best way to attack an opposing defense. Matchups all those different things and so Gerald ever. It was a really good football player for us. We felt like we wanted to get him on the field. More he and tyler be. We felt like represented a really good pairing. We've added a lotta guys to the mix this off. Season that I think is to be determined. we've got You know we know we got stafford. But being able to add. Guys like the sean jackson to two at well You got a guy. that's you know. The played a lot of football force at the tight. End position at a really high level and tyler habe johnny. Mont jacob appear so mixing and matching. We can play a couple of weeks at a time. So is to be determined and i cannot wait to hear what the percentages are in the normal down distance personnel wise. For the rams next year night he has he has a follow up on. It appeared using higher rates of twelve invited. More defenders into the box guys ended up writing. Forty percent of your total runs into eight-plus man boxes. How important do you believe. Box counts is for the successive run place. How often would you get your qb to check to pass. If the box count is heavy after breaking the huddle and you've gotta run play called. Yes one of the things i would say. Is this When you have more guys committed to the blocking surface usually that's going to dictate more numbers in terms of the fits for how they wanna fit the run or you know. I'd be interested to see how they categorize an eight-man box and different things like that. It's all predicated on. It's a numbers game. We're playing eleven on eleven but how you can use the the different Motions formations tempos different ways of activating players. Whether their normal way splits reduce splits and so twelve personnel does in a lot of instances dictate. You know i'd love to know kind of how do we categorize are an eight-man box or a single high defense. If that's kind of how we're really categorizing that because any time that you've got a single high defense that's usually going to be reflective of eight-man box And so those things are I think case by case but but twelve personnel will definitely elicit box count because you guys usually have more guys attached to the core dependent upon how you want to you know activate or dispersed those. Those two tight ends when you're talking about twelve personnel being reflective of one back to tight ends and receivers to represent your five eligible. All right craig with number two okay. This is from joseph. He asks he's a high school basketball coach in oklahoma city. He says as a coach. I know the importance of watching tape and i love hearing how other coaches and players watch tape as in depth as you're willing to go. Would you mind sharing your process of watching tape. Do you watch. Do you watch with individual players. Do you take notes for yourself or to share. Yeah all of the above I think you've got allocate your time in an efficient manner. But i think spending time watching it with your coaches with your players is is vital and instrumental to to be successful and to be able to have that collaboration that communication with everyone on the same page but but it's it's dependent upon of the the rhythm and the flow the week. I do think that from a coaching perspective When you've got the right coaches which we certainly feel that we do in l. a. You can allocate them to be able to do their individual roles and responsibilities officially get through that on their own and then we'll collaborate. There's any plays or certain things that we're doing. That are indicative of eating discussion to further. Have better clarity but with your players you got to watch it. I mean you know whether it's practice games so much of that. That's why you are a coach. Because you're going through your giving feedback and so everything that we do with. Our players is reviewed with art. The coaches and then those special guys will kind of take their normal studies are the things that we do in the building. And they'll create a normal weekly rhythm on their own like the stafford's like the aaron donald's of the world You know the whitworth that are that are doing everything you know. Ramsey does a great job with a lot of his individuals studies throughout the course of the week. So it's all of the above coach and it is a little bit different. I've a lot about with basketball coaches. I know there's a little bit different rhythm and flow. Think the way that our game is structured. There's natural breaks in the action that You know there's a natural flow of the pace of the game in basketball. That's a little bit different than football. That's reflective of early study studying the film in a different manner for my understanding talking to some of these. Other coaches sean. You guys play a game on a sunday. Let's say it's a west coast game up. How soon after are you watching film of that game. And and do you go through the broadcast copy. Do you go through your own film. Do you go through all twenty two. What is that immediate and wendy. You just kind of clicked play. Let's go usually i. I i like to wait until the next day to watch it unless it's something where your plan really late and you've got to kind of get ahead on you're weekly rhythm so for me. I like to You know relax decompress kind of take the emotion out of it. You watch it early the next morning watching. What the coaches go through it with your players. But you're watching the all twenty two and then at some point whether it's myself or somebody else you know you make sure that you watched the tv copied to really. It's not necessarily hear what the broadcast is saying. It's here in what's picked up You know that the opponent is able to gain information and access to whether it's your snap count the cadence Some of the words that you use at the line of scrimmage that might help give them tips tells to be able to anticipate it and No stone is unturned in our preparation. But it's the all twenty two is the first thing and usually i'll wait until the next morning to watch it. Okay this is the last email. Before the voicemail this is maddy from corby england kind of he says My question is regarding the for matt stafford. Whenever a player like stafford jalen ramsey becomes available. You guys are usually aggressive and get your man but who initiate the conversation in the front office. And how does that conversation go. And was tom brady ever in play new. Yeah so It really depends. I mean there. There's a constant on-going dialogue between myself unless need our general manager. Kevin de off. Tony pass stores in our coaching staff. And you know we we try to be as inclusive as possible with jalen because that occurred during the season you know less brought it to my attention Wanted to see kind of all right. What was it gonna take to be able to get him. You know there. At the time when dave caldwell was the general manager less had a great working relationship with him and so that was very helpful And then when i was in kabul it became known that stafford was available. Less than i had kind of started. Those dialogues those discussions And then again. It was helpful and knowing brad homes and having that connection and then You know that was kind of i. I don't know whether it's really me. But i you know you kind of bring that up where you start talking about it but it was kind of an open dialogue. I can't remember who brought it up. But it was out there that stafford was going to be potentially made available because he was seeking a trade and we immediately started our dialogue there. But but the ramsay thing because it occurred during the season was Was with less and in. The tom thing was Wasn't ever really Our discussion which man is. He done his thing when seven so so good for tom. He is a follow up here. For peter he asks peter when stafford becomes available from an inside point of view. With your relationship with sean. How early did you know the rams were seriously interested. And did you know it was a done deal before it was officially reported. I didn't know it was a done deal until the rest of the world new and then Sean gave me a heads up and he called me. We talked about it. But i gotta be careful with it. Also because i want the local media shots local media and have the first opportunity to speak with sean on the record so anything that we talk about is usually off the record and not brought onto good morning football or necessarily broadcasted on twitter. I'm not. I'm not necessarily big on the transaction itself as i've said before i'm all about the story after story and able to tell things that no one else can so I also knew carolina was really interested. And i've got a relationship with those folks there so i was actually an interesting predicament watching it all. Go down New carolina wanted stafford at the time. They're happy with darnold now. But sean in kabo. And i wasn't going to bother him on his vacation. And when that all officially went down we spoke but that that there's been transactions where we spoken beforehand and i've either reported or i've kept my mouth shut but on the stafford deal to a man. I knew that they were down there together. But i didn't know it was a done deal until the rest of the world. I think it was a late friday night when that thing. I got reported okay. Let's finish up here with the voicemail. I will play it right now. Hey my name's jarrod from atlanta a lifelong fan currently living in enemy territory My question is for sean Obviously you know coming up through. The coaching ranks coaches moved from team As their offered new opportunities for instance with you when you were washington became the and became the rams head coach. How much do you need to change your life. Be your life calling other teams that you have worked with coaches that you have worked with. Don't just know what to expect from you all the time. How much do you adapt. How much do evolve year to year and especially when you move up to those new situations. Yeah really good question It's a lot. And i think i think ultimately the the big thing is you have a foundational core belief system. You have A commitment to a philosophy and as long as you have enough variation in variety in your system. You know you still don't know when you're going to run certain things and It's all about the players first and foremost and so there's a lot of similar foundational principles that that you learn at your core when whether it be starting with jon gruden or learned from the shanahan's Working under jay gruden but There was a lot of carryover from what we did from washington to la. But i think if anything over the last couple of years the game evolves you got to be able to adapt. But it's always about your players first and foremost fitting your system to their skill sets and and a lot of instances. You're kind of learning as you go. I know my first year in. La two thousand seventeen if you said what are installation in our playbook looked like going into training camp and then what. We ended up becoming the kind of unfolded in an illustrated itself as we got through. The season was drastically different. Because that's always a process that you're evaluating and kind of building off of what you've done in previous weeks and then what's the best way based on collaborating with your coaches and then your players that have input on how to attack. So there's a lot of carryover but there is also a lot of Adjusting and adapting on the fly and that that goes week in week out year in and year out. 'cause coaches and players are too good. I'd actually follow up with a question. and then we can wrap it put all right. So that's from your standpoint. Shane waldron has been with you for the last several seasons now he becomes offense coordinator in seattle saw. The same thing was taylor was with you. For a few seasons he goes cincinnati. Do you feel like you have an edge over those guys. And i know you're not gonna say it over seattle but like going into your game against seattle. Do you feel like you kind of know what shane's offense is gonna look like knowing that the two of you guys work together so closely for so long no. I don't think you have an edge. I think you might have a an understanding of some stuff that you might see on tape if it's similar to what you've done when you guys have been together but when you look at bo zach and shane. They have previous experiences. That were really you know paramount in them developing their foundational philosophies and i know. Shane has some great experiences. Going back to new england. Zach had a bunch of his experiences that we talked about in the episode that he was on and then over the way. We had a lot of great experiences together. But you know he is the visionary for how he wants to operate that offense just like zach spin and cincinnati. And so you know. There's a lot of things you might say okay. I recognize that because that's similar. That's the same way that we did it. But they'll be enough mixers complimentary things that are core to their beliefs that do not think it gives you an edge but you might have a better understanding of what they're trying to get done once you start to see some of this stuff. Come to life on the tape. When they're playing games all right craig. anything else. my man that's up to it's beautiful. Sean another great episode. In the books. Arthur was awesome. You're awesome My voice will be a little bit back to normal next week. I promise i joke with you but you you seem fine. I mean you don't really eat you bring time. You look good You got your emory lacrosse shirt on. Ready to go man. Let's go always ready. And i appreciate everything. You're doing sean. And craig you to. This has been such a blast. Creatively the feedback. We're getting so to all the listeners. Out there thank you. Sean is not on twitter. I am in craig you are to. The feedback has been so positive. And we're going to to keep on delivering and hitting home runs for you guys Training camp is approaching. We gotta get these in before we get there. But gosh five episodes in this one of the coolest things i've done in my career. Yeah it's been fun And it's all about the people you do it with and obviously you know how much i enjoy doing with you. Peter and craig but you've been outstanding and Done a really good job of You know producing the show. And making it about seamless for us as possible. So i'm thankful for both you guys and thank you to bill simmons in the ring. We'll be back next week week. Six of flying coach the guest. You have to wait and see who the lucky one is.

heineken jordan ritter arthur smith sean tennessee matt lafleur football washington matt green bay Sean atlanta falcons arthur niners jay peter schrager kirk cousins jed york brian hampton