20 Burst results for "Chris Gil"
6 strategies for a Landing Page That Sells Out Your Product with Reese Spykerman
"Reese say what's up to a fire nation and Shearson interesting about yourself that most people don't know. Hello fire nation. Thank you so much for having the on Jail D. and you know here's my interesting tidbit. Burger? King is one of my secret weapons that makes me a marketing triple threat, my degrees in journalism. I spent more than a decade doing website design today Mary's Zayn copywriting business strategy students and hundreds of business and people including a couple of your past guest Burnett Jiahua and Chris Gil Ball. So okay. What's the deal with the Burger? King? It's my second office away from home. It actually makes me better at what I do because I get to observe how everyday people behave the more. We can objectively observe and understand people. The more we can build our emotional intelligence, not just as marketers, but as human beings to I thought personally you. WanNa talk about how they're flame broiled. Marketing campaign was such a good differentiator between McDonald's and Wendy's and all the other things and I thought that was part of inspiration. But I'm glad you went that way. It's so important fire nation to be amongst the people to go out into the world to see to hear to observe and very importantly to listen listen and as I told you. Earlier fire nation during the INTRO WE'RE GONNA be talking all about the strategies free landing page that will sell out your products. So this is where you're an expert. This is where you are an acknowledged leader I want to dive right into this topic. So first off just break it UAE is a landing page such valuable tool for any product based business a landing page when it's done well, it has the potential to move and even sell out your products more so than your main website can do for. You and this works whether you're in the physical ECOMMERCE product space or you're selling digital products and listen up all you service based business owners who are listening today you too can leverage some of the strategies were going to be talking about. But back to a product based business, you can use a landing page for everything from highlighting, morning your bestsellers and pushing that product even harder for more sales to trying to move a product that you're struggling to get sales for the conversion rate of a well-designed. Landing. Page tends to be higher than that of a home page or a main website like here's an example. One of my clients had a conversion rate on her main website of around like to four percent we added a landing page. It has an average conversion rate of about fourteen percent but listen this is cool. That's actually fairly conservative I've seen studies and examples where Nalayini pages are converting at twenty percent thirty percent or higher depending on your product, your market, and of course, how well you do it. When you tie it to a an advertising campaign, you can send this really focused targeted traffic to page. They're gonNA come into that paid hot. They're going to have a specific expectations versus a customer who comes to your main website and they're like Hey I'm just trying to do some research about your business. So here's the thing for any of your audience listening who've been investing paid traffic they're. Just, sending people the main website they're going to likely see a much bigger bang for their advertising buck. If they drive that pay traffic to a landing page that uses some of the strategies that we're going to break down today fire nation I mean, we're talking about a five to seven x higher conversion, and that's on the conservative side and I can completely buy into this because listen websites can. Be Busy. They can be confusing they can be daunting like there's so much stuff on there. There's like about me pages, there's pictures, there's quotes, there's pop ups, all these things people are like Oh my God like what is going on here whereas the landing page can have one clear objective and whatever that objective is to sell to convert whatever that might be a simple. It's clear and it's the. Only thing. A lot of times that the individual can do on that page. So you're either going to leave and do nothing or they're gonNA actually do something on that page, which is what you want them to do to convert. So what does make a landing page different from just a regular old fashioned wordpress website? Well, you kind of broke it down pretty well, it's what I do, what do reese. Syria rate what you sat and expand on it a bit look your main website. It's general it's broad. It's you know it's usually building brand and product awareness, and if you are in a product based business like ECOMMERCE, it may function as your main hub for people who buy from you'll repeatedly but compared to your mainland impeach it has so much noise and clutter as jailed just told. US You have all these differing goals and actions. You're asking a visitor to make on your regular website, and so what happens is people come into your website and there is going all over the place. If we think about their mindset and the bar browsing path, they might take. It's going to look like a lazy Sunday meander going off on various paths they might see a creek on. The right, and they're like, Oh, I, WanNa go check out that stream. So you can optimize your website. There's various ways you can do this and boost your conversion rate, but I really love when I'm working with a new business to focus on building a landing page because what happens is they can often get quick revenue wins they can use that revenue and apply it to their main. Website and then do bigger tweaks over there. It can take longer to overhaul your main website, but a well written well, designed landing page is like giving your visitors are really linear path and a map that you're guiding them along from point a to point. B. As you kind of said. So let's look at an example. You know if we're thinking about a product, let's say you sell handbags. And you had a category listing page with hundreds of different hand handbags for your customer sort through. She's got a sort through them make decisions about them. Every decision she's gotTa make even subconsciously fatigues her, and when she finally gets to a page for the handbag that catches her eye, she has even more decisions to make like what color should I choose what size should I choose but If, you were to take the same thing and apply landing page to it. One strategy might you might do is say, all right I'm GONNA take a brown laptop bag I'm going to eliminate all these other choices. This is one of my bestsellers I'm GonNa make a landing page just for it. You drive traffic to it and suddenly this. She doesn't have to scroll through all these other choices on your main website. She gets right to this brown laptop page and. It's very focused, and so a main website look you're going to have all these decisions, these noise, these goals, your customer has to sort through her brain and inner browsing process but an effective landing page it removes all that for her all these decisions they're gone. All she has to do is decide do I want this brown laptop bag
Habits of Highly Effective Real People by Chris Guillebeau
"Habits of highly effective real people by Chris Gil Abo-. Of Chris GIL ABODE DOT COM. Quote. Everybody talks about wanting to change things and help and fix. But ultimately, all you can do is fix yourself and that's a lot because if he can fix herself, it has a ripple effect. Rob Reiner. Humans are not machines and we don't all want the same things but we do want to do something purposeful to use the time we have to the best of our ability and we also long to discover our authentic selves. If our lives consists of series of choices, how do you highly effective real people make them he is a short list of characteristics for your consideration. First and foremost they know what's important to them. I've been saying for a while the greatest productivity hack is to love what you do. It is much much easier to be both productive and satisfied. When you spend most of your time on something, you find meaningful often go back to this principle as a compass point it really does no good at all to become efficient at the wrong things on balance is actually negative because the fish and you become the more likely it is that you'll continue on the wrong path. Therefore, it's better to fail quickly at the wrong things seeking discover the right once. They decide for themselves before other people decide for them. Highly, effective real people tend to be questioners. The don't accept what they are told at face value even examine their own beliefs if inconsistencies and opportunities for improvement whenever someone asks, you can have a or B, which do you want Davin respond by saying I'd like see please visit hard at first because easier as you gain experience if to understand that throughout your. Life, there will always be people who want to decide on your behalf. They have their own because they to our human. They care about themselves more than the care about you to be effective to do what matters to you and to pursue the right more on that. In a moment, you need to resist external expectations that don't apply to you. Only, when you have your own house in order, can you operate effectively with others because otherwise will be open to manipulation and misdirection? They take time to enjoy life in whatever way makes sense to them. Even, though they are highly effective, these real people aren't afraid to spend time on hobbies or different interests. As the saying goes time you enjoy wasting is not wasted time and that's the key point time they enjoy wasting maybe of a weird hobby or maybe your idea of fun is different from other people's who cares do whatever you need to recharge and regroup. In. Conversations they listen. They don't just think about what they're going to say next listening is an underrated skill yet, it's easy to develop just start doing it. Empathy takes practice sometimes it's helpful to repeat back with someone says not robotically but in more of a I wanNA make sure I understand this way over time you can also learn to listen not only to what is said but what is unsaid and sometimes more important. They learn what time is best to wake up and go to sleep. Is Not. The same for everyone was my number one takeaway from reading Dan Pink's when zone lot more in the book of course. But that concept stuck with me more than anything else once they know their ideal rhythms, they try to stick to them making exceptions only occasionally sure is fun to change things up now and then but if you operate most effectively according to a certain routine, you'll be most effective when you stick with it. Highly, effective real people embrace goals. Goals vary and some might not even call them goals but the consistently worked toward something. They know that the process is more important than actually achieving the goals. But to have the process, you have to have an end point to look towards goals are the tangible expressions of values while we decide are important to us, and therefore the choices we make each day how the effect of real people know the actions they take on one day will affect the opportunities available to them in the future. Should they live long enough to see it? Lastly, they find a balance between service and self care. Highly effective real people that life isn't all about them. They WANNA serve others however they can. They want to make a difference as consider their goals, values and decisions. This value is always present. Yet Mitt is an exclusive chop rate most effectively in life and to get what you really want. You'll need to think about yourself not every goal is to be perfectly aligned with what it produces for other people. Personal growth comes through challenge. It all these the overall philosophy of nonconformity. You can do good things for others and yourself at the same time it's not a dichotomy or an either or. I don't think I'm always highly effective person though I tried to always be a real one when if you'll off track I, go back to some of these points especially those about being intentional making my own choices also try to remember the universal truths changes constant. Is. Temporary. So once again, how the effect of real people seek to use whatever time they have to the best of their ability?
Where to find free music for paid events?
"Hey there Chris Jen from La and I'm a longtime listener. first-time question, ask her. Like the new format by the way, My question is where can I find a free music to US I've been hosting a series of virtual events to connect with other moms interested in entrepreneurship and I'd like to play music in the background during one of our collaborative work sessions. Since. This is a paid service broadcasting I realized I probably shouldn't just throw on a stream from beyond. Say Even though I did it once. Don't tell. Where can I? Find Music? I can use for free without getting into licensing issues. Thanks Chris. Jenn. What's up? Thank you so much for listening from La That's a great question as well and your secret is safe with me and all of our listeners of course. Reality is you're probably not going to get in trouble for something like that? I mean which is why we're talking about it here, but to be safe. Imagine that this is a growing business. And you do want to make sure that you're actually not running afoul of any copyright laws, which as I said isn't issue. You can't just use anybody's commercial music. I keep waiting for beyond. Say to cut attract. Recite school. I've had my question for a while, but I'm guessing I probably can't afford her. So for this show we have a license with a couple of different databases and services where our producer Chuck Hey. Thanks Chuck you. He's able to download an tracks in various places, so we keep all this music dropbox folder. He's able to access it and mix it. I don't know all those different services, but here's one that I've been using recently on money. Tree TV started this new service. My Youtube a little while ago, you can see that youtube dot com slash Chris Gil Abo- and the services called epidemic sound, so you can go to epidemic sound dot com, and it's a membership model. They've got tons of tracks that amateur musicians out there are recording and all sorts of genres you can search and filter based on all kinds of variables including beats per minute including what instrumentation you want us all kinds of stuff. It's really good and. It's a membership site I think it starts at like fifteen dollars a month or something, and you cancel the membership. You actually get to keep all the tracks that you've downloaded. which almost sounds too good to be true, but that is in fact, what they say so. I don't have any affiliation with them aside from paying them. But that site is epidemic sound dot com. They're also a lot of other public domain stock music resources out there just know that that's what you want to be looking for. Stock Music where you can pay for a license, or that's very very clear. It's free for the public use including commercial usage. Just make sure you read carefully to make sure it's okay to do that.
"chris gil" Discussed on The Minimalists Podcast
"You think you should have it. We we've been marketed to five thousand marketing messages a day. If you live in a big city <hes> five hundred thousand discreet bits of input every day we're we're we're constantly barraged by by other people's ideas other people's ideas of how we should live our life so quite often. That's the life i really want. That is the life that someone else wants so i should want it to. That's right. I mean it's a it's just indoctrination through advertising yeah yeah so so if if we're giving ian advice here works minimum wage i mean the simple advice is you have to you have to earn more money at this point. Yeah i mean that doesn't mean good. Quit your job tomorrow and but it does mean like find a way to move on to something else or even if you've got to get a second part time job or something again like that spend less earn more like that's. That's how you're gonna be able to save. My pithy. Answer is really going back to the budget. It's nearly impossible to save money. If you don't have a detailed budget and if you're making the minimum wage i would say that you need a budget more than most people because your resources ltd when we're talking about budgeting really what you're talking about is how do i allocate my resources and a calendar allender way to budget your time the most important resource for me <hes> i actually think attention is your most precious resource. That's a sort of a subset of time time away right. It's like because we all have the same amount of time in a day. We have twenty four hours how we spend it our attention what energy we give to these. Things is really how i'm in budgeting my time. So how are you budgeting your time right. Now are using your time to maybe develop some skills that will aid you in the workplace. Later are using your your time and your attention to to read more instead of pacifying yourself so that ultimately you're going to develop into a person person who does command a greater income. It's not about going out tonight finding the better job but there are ways. They're sort of side hustles. We've had chris gil bow on the podcast acid his book about enhances podcast about side hustles. These are people who aren't trying to earn a full time living.
"chris gil" Discussed on Side Hustle School
"One of the things that I have noticed on this book tour telling stories from the book since stories from the podcast and continuing to work on stories to says, I'm going along, what I'm telling you today is reminded that most people who do these kinds of projects. They don't go back to school to learn the skills that it takes to produce throat lozenges or whatever it is. I've been telling the story on the road about the guy who makes teddybears dressed up in the military uniform to sleeping aid kids, especially with parents who are in the military, and deployed really great fun meaningful story. He's also making money and that guy didn't have a master's degree in making teddy bears. Right. And just kind of figured it out. So it reminds me of something that my friend Maria folio says, which is everything is figure out -able, right? Everything is figure out with all these kinds of projects. There is a path understanding. Okay. What are the tasks? How does one learn to manufacture, how does one to distribute, what is this new language that I have to learn instead of measuring in terms of tablespoons, or cups, or whatever? Now, I have to think about making a bulk recipe, you know, in terms of pounds, nounce whatever is. So it's not to say there, isn't anything to learn. It's just that most of what you need to learn you learn while you're doing it. Okay. So if you've got an idea the best thing you can do for your idea is to start making progress on it doing a little research is good. Some analysis good. You're really going to make the most progress when you start taking action. That's also something that's been coming up night after night on the book tour. So I wanted to share that with you, and encourage you with that just to remind you. Inspiration is good. But inspiration, what action has so much better? Today's show notes are at subtle school dot com slash ninety one. I'm gonna go and get on an airplane. Keep working forward because I got tomorrow's episode and many more to come. Get stuff coming up. I hope you'll continue to join me. Thanks so much money. Chris Gil about this is side school. From the onward project..
"chris gil" Discussed on Something You Should Know
"I'm speaking with Chris Gil abo-, who's author of the new book, one hundred side hustles. And So, Chris, let's talk about some real people who have taken the side hustle idea, and, and really run with it story. I really liked to tell is this, Mark from South Carolina, and he goes on vacation to Austin, Texas, walks into an upscale men's door and sees a candle for sale for eighty dollars. And, you know, I think he thinks is what's ridiculous. Eighty dollars for a candle. And the second thing he thinks is like you know how can I sell those like I want to sell eighty dollars candles? Nice work if you can get it. So he, he didn't go back to school and get a master's degree in candle, making or business or anything else. He went back home and, and just kind of figured out. He watched YouTube. He wants you to Tori Olsen just kind of practiced on his own, and then obviously, it wasn't just the making the candles. He applied some marketing to it. He really created this brand called meeting and market, which is named for this historic intersection there in Charleston. And now he's selling these candles on Amazon making several thousand dollars a month. You know, from them largely passively. So that's one example, just really quickly and other one there's a woman who's a bit older who ended up making this course all about baking sour dough bread. And I think this is so interesting because, like, you know, the I corps she made was very, very old school. It was filmed with an iphone and a kitchen with bad lighting. She's just talking to the camera about baking bread. And for whatever reason it really went over. Very well on you to me, and she ends up making a second course, third course all about baking sour dough bread, like she's really kind of owning this niche and she ended up making something like eighty thousand dollars from these courses, and it's so interesting because you think, well, there's all kinds of ways to learn to bake bread, like, I don't have to buy her course. Right. But it seems that she's able to forge this connection with people enough that, you know, when they stumble up on the trailer or whatever they find it valuable, and that's that is completely transformed her life. I mean this money was like she actually wasn't very well off. And this was the most money she'd made an longtime and was able to put a down payment on the first home she'd ever owned. So, you know, this can be incredibly freeing and bring so much joy and transformation to people's lives, if they if they take that leap, I would imagine a big problem for big challenge for people who start side hustle is the challenge that any business has is finding customers because it's great to have an idea, and it's great to be able to make a really shiny something or have. Eighty dollar candle. But it's no good. If nobody buys it. If you can't find those people that are likely to buy it, and which takes it into the realm of sales, and a lot of people when they think about sales, and marketing, I have no clue right. Right. Well, I encourage people to think of marketing, essentially as connecting and it doesn't have to be this cold call situation. I think if you think about it from the front end like, here's my idea right from the very beginning before you get very far along. You need to have an answer to the question. How is this idea going to make money? It's not something that should be figured out later in the process. So, I think in the case of the candle guy he had wanted to sell something on Amazon..
"chris gil" Discussed on Side Hustle School
"All right for anybody out there who is interested in learning more about copywriting. I don't have of course to sell. I'm just going to give you a couple of tips here actually, one tip is just to go and look at our website because she's done a really good job here writing empathetic copy. Now, what do I mean by empathetic copy? I'm just going to give you a couple of lines here. You can go and see it for yourself. If you want to read more. It's no surprise. She's a copywriter herself. So right on the homepage main benefit main headline you can feel better with yoga. I remember who she's trying to reach. Okay, she's trying to reach people who have chronic illness. Right. And it goes on from there and says, I know because I've been there. What if I never get better? What if my friends and family can't or won't support me anymore? How will I deal with the physical pain the loneliness? What do I do have? No one believes me everyone seems to think it's my fault I'm ill or it's all in my head. So right from the beginning, she is a denting with their target market. She's identifying with her ideal customer somebody who's in that situation. They have all those fears. They have those thoughts all the time. And then she goes on to say are these. Thoughts familiar? They are to me because they used to play CME every day having a chronic illness is really incredibly hard the emotional turmoil that comes along with it can make life almost unbearable. And that's where yoga comes in. I found hope in my future by learning to live in the present. And by creating the right environment for growth, I watched my body slowly begin to heal. I just thought that was really well done. I thought like if I'm that person in that situation. I'm like, oh my gosh. You were my person. How do I sign up? What what's this all out because you understand me? And it also carries over to the about page, which often mentioned is the second most important page on your website after the homepage. And right at the top of the about page. It's like I work with people who are sick and tired of feeling sick and tired great line. Immediately understand what it's all about. And she goes on. I know what it's like to spend all day in bed barely able to get up to go to the bathroom. I know what it's like to have your friends family. And even doctors have no idea what you're going through. It cetera et cetera. It goes on for a couple more lines. And then says I note it's like to be together with your illness for the long haul. But that doesn't mean you can't live a full in meaningful life. So this is in pathetic copy because she is saying I understand you, you know, you my ideal customer I understand what you're going through. And I understand that problem. Like, I clearly understand what's wrong. And then also a minute present you with a solution. I'm gonna present you with hope now. No matter what you're going through in this situation, this symptom this symptom this emotional challenge on top of the physical one. But that doesn't mean you can't live full meaningful life. I think this kind of approach is really important and for something like yoga for chronic illness. I mean, it's very overt and deliberate. But I think this kind of style or this just kind of perspective and be applied to lots of different stuff. So I could go on and on. But I won't leave you with that today. Inspiration is good but inspiration with action is better. If you want to find the show notes for today's episode, including links to what is it again, a Roka yoga just come to. Sinus school dot com slash eight two eight thanks so much for listening. I hope you have a wonderful day wherever you are in the world. I'll be back again tomorrow. My name is Chris Gil about this is side hustle school. From the onward project.
"chris gil" Discussed on Side Hustle School
"Welcome to a brand new week. So glad you're here money. Chris Gil about this side of school spring cleaning time has arrived not just a new week. But also new season. Now, I personally tried to declutter an organiz on a continual basis. I'm not the best at it. I could certainly be more militant, but I do notice that I feel a lot better when there's a place for everything and everything is in its place. Not only that. But even though I'm not a minimalist per se. I don't keep up with the number of items I own cetera. I do try to regulate go through all my stuff and discard anything that's not useful or doesn't otherwise make me happy. I think I've been doing this for probably at least ten years. It's not because I saw Netflix series about it or because it was the thing to do. It's honestly something that feels peaceful to me both the act of doing it and then the outcome. Well, so today's story about a working actress in Los Angeles who becomes the organizational director organization or technically she becomes a professional organizer. She does this part time for. Number of years as a side. So then eventually goes all in now as I worked on this episode. I was reminded that Gretchen Rubin's new book comes out tomorrow very much on the topic of organization habits wellbeing. And actually, I said it's coming out tomorrow. But if you're listening later anytime in the future because people go back and listen to our all the time, then it's probably already out that book is called outer order intercom. And I would encourage you to check it out books like this one can make your life better. And of course, if you try not to have extra stuff there are digital versions audio version if you prefer all right last, but not least this episode includes six organizational tips, we're gonna call them repeatable steps toward organization at the end. So stay tuned. This episode sparks joy. Don't discard it. Son us will school is brought to you by swell. Investing an online impact investing platform that allows you to make smart investments that align with your values..
"chris gil" Discussed on Side Hustle School
"So not a ton of analysis here. Like, I said, it's a it's a simple project a simple project, and that's okay, not everything has to be strategic. Not everything has to scale not everything has to go into five figures or six figures, or whatever if an opportunity appears in front of you, and it doesn't cost you much in terms of time or focus energy or any other kind of opportunity cost. Why not do it and sometimes in the startup world? Or if you listen to some traditional business advice, it's all about focusing and like, you can only do this one thing. And only do what you're best at and don't be distracted by opportunities that come up along the way, and when it comes to your life mission. Perhaps that's true. If you're building it's big business. Then that's true. But that's not the case in for everyone else. And of course, there are different seasons in our lives again. It's okay to make extra money. I think if you're kind of going along and you find money lying under a rock. Why not pick it up like why not just actually say? Okay. I'll I'll add that to my life for a while. Then we'll see how it goes. And whenever it becomes stressful or difficult or just doesn't work as well. I'll I'll stop and I'll do something else. That's my encouragement for you today. If you find some money somewhere under a rock don't be afraid to pick it up. You don't have to ask too many questions about it and our show for today are at school dot com slash seven seven six episode at seven hundred seventy six I'm excited to keep rolling along with you tomorrow, you come back. Be sure you're subscribed. Thank you so much for listening. My name is Chris Gil about this is side hustle school. From the onward projects.
"chris gil" Discussed on Side Hustle School
"Okay. Said before we wrap it up. Let's talk a bit about storytelling whenever I see somebody with a great website. I always tried to put out and say like, here's what you should pay attention to because here's why it's working, and if you're new or just as a reminder of the most important page on your website after the homepage is the about page because that is your story page. That's where you tell the story of your side hustle. Why are you doing this? And why most importantly should somebody else care about it? So I was not surprised to see that HAMAs website is excellent. And on the about aids. There's this whole like beautifully written thing, which I'll link up in the show notes. But again, she's selling heirloom throw blankets. Okay. So here's how she just begins. The whole about page. It starts with a section that says for all of us. There's something about a place that says home a place that calls to us that makes us think I belong here. This place could be an ocean away or our own living room in an overstuffed chair. That's where seeking swoon was created between bone voyage and up uncle. Oh, so really good copy there. It's just kind of transports you to this. Place and on the whole page throughout the whole site. You can see all these travel photos, and there's this sense that if you buy one of these throws than you are an adventurer so pay attention 'cause this is really critical. It would be easy to make light of his concept or to make fun of it. But remember that most value is perceived most value is perceived a lot of people where vans sneakers who were not skaters most people who buy clothes from REI or the north base. They're not climbing. Everest is much more about identity both in terms of projecting or signaling to others. And also just for yourself. You want to look at that fewer blanket and your overstuffed chair and say, I am a traveller who likes good design and sustainability whether you really are inactive travel or not maybe you aspire to be an active traveler, maybe you once weren't active traveler, maybe this is just a belief that resonates with you. And therefore, you're drawn to this product, and it brings comfort and joy to your home. Lots to take away from that. I'm just going to stop now. So I don't go on forever. But as always inspiration is good. But inspiration with action is better. Today's show notes are at school dot com slash seven forty. That's episode seven four. Or zero. Thank you so much relisting. I'll be back again tomorrow with another story. My name is Chris Gil about Forsyth asus. School.
"chris gil" Discussed on Happier with Gretchen Rubin
"So is this happiness hat comes to us from Heather. And it's related to try this at home that you and I talked about back backing episode fifty six where we talked about why you might want to schedule time to worry. So she sort of takes this to the next level Heather says, I am a parent coach, this was my side hustle for the last couple of years, and I have just launched officially and one idea. I offer my clients frequently is marking something two weeks out on your calendar. As parents, many things come up that can make us worry or wonder if everything is okay, for instance, friendship issues conflict around screen use at or health concerns, many things big and small can cause worry and most of them resolve themselves with a little time and attention, but can feel so murky in the beginning. Here's where the marking two weeks on your calendar comes in once you realize something isn't going. Well. Do you think it through and come up with a plan or thoughts on the situation? You can Mark two weeks out on your calendar. And know that you will be prompted to check back in with that issue in two weeks. You don't need to hold it in your mind. And you know, you've put the first steps of change into motion many things with parenting move in the right direction over time. Once we identify the issue using this calendar trick allows us to clear space in our mind, which leads to calm or parenting and a calmer life. That's a great idea. I think this is a great idea because it relieves, you your mind, you know, you don't have to stay awake at night like thinking thinking thinking about it because you know, I've started the process and in two weeks, I'm going to reevaluate it. It's interesting because in law, there's this you talk about something being ripe and being ripen me that it's ready to be decided if something isn't right room. It's not appropriate for anybody to try to figure it out because it's too early. And so here it's kind of like allowing something to become ripe. So that it's really. Because it's it's at a point now where you can take action. That's great. I love that idea. You know, another thing I think it does is it minimizes impulsively because I think sometimes when things go wrong, you wanna react in the Mon you're going to immediately just up the phone, and like call another parent or call the school, and like get into it is like this is a process where it's like, okay something's have to be dealt with right away. But sometimes like you can take your time and maybe with a little distance and a little time. You will reevaluate. The situation reminds me of what someone wants told me about parenting, which is whatever you're worried about today, you could be positive that a year from now, you'll be equally worried about something entirely different. That is a great reminder. So thank you, Heather. Thanks other. Okay. Let's now it's time to talk to Chris Gil LeBow in this cluster of episodes. We've been talking about different approaches that we can use to set ourselves up to make twenty nineteen happier. Healthier. More productive more creative year. We talked about the one where theme we just discussed nineteen twenty nineteen designing your own happiness project it cetera. And there's an another really great idea that we learned about from the brilliant. Chris Gil abo-. So we decided we'd try to get him into talk about it. Yes. And Chris Gildo if you don't know is the host of the terrific podcast side-hustle school. He's also the author of many blockbuster New York Times books such as born for this happiness of pursuit the hundred dollar startup and others and his the founder of the massive conference world domination summit. Chris is one of the most thoughtful people talking about work, purpose productivity, and how to create the lives. As we want. Now, Chris lives in Portland, but he travels constantly. In fact, he's visited every country in the world. And as luck would have it. He's here in New York City today. And so I get that have him come in here with me in the studio in midtown New York. So Chris thank you for joining. Thank you so much Chris..
"chris gil" Discussed on Don't Keep Your Day Job
"I don't think I would have started it anywhere. I think that and this is something you can still do from where you are. But you have to be intentional about it. Ultimately Unidas surround yourself with people who inspire you. So if you're living in a smaller place, and there's less people there there might be less people who are going to be out of their comfort zone. And then in fire you to get out of yours. So I think being in a big place like LA people come here to fulfill their dreams. This is like they think the streets are paved with record deals and movie deals, and so a lot of artists and a lot of creative types come here. Mandy Moore was on the show. She's like came out with five hundred bucks like my Jeep. You know, it's like a lot of people are doing that. Which means you're going to meet people who have big aspirations. But if I was living in a smaller town that I would. I would do things to proactively seek that, you know, my friend, Chris Gil abo- he lives outside of downtown Portland, which is a smaller place. So he goes around the world, he goes to conferences, he meets up with people. He does cool things. He takes part of you know, they're gonna he goes with his friends on excursions just to meet the other people who might be on those trips. You know, I would think about it that way because you want to open the door to connecting with other soles because God is that life changing. I mean, that's the thing about Los Angeles. Is that you know, our overhead it's expensive. We live a big life in a big place. And it makes you feel like it's made me work harder. And a lot of ways it's pushed me, I don't know if I would have actually been a successful. Maybe I would have taken it easy a little bit more. But also, the people I've met that we've got us stopping knowledge, but you can definitely make that something that you understand. And then do something about that. So I think you can be smart about it. Okay. Let's take a quick moment. Think a couple more sponsors don't keep your day..
"chris gil" Discussed on Side Hustle School
"Oh, hey, what's up? We have just finished week number forty, one of season two. My name is Chris. Gil about your host. So what did you do this past week that you run a marathon? Did you go out and rent a chicken? I was looking at the website for rent the chicken as featured in Monday's episode. They are in so many different locations. You can get a chicken all over North America, even thought it would be kind of a fun gift for someone just about four hundred bucks. Somebody really loved them a chicken. If they actually two chickens and it coupe and all the food, you take care of them for six months. Although to be fair, it's probably not the best surprise gift. You probably want to check with someone. I to make sure they're up for raising chickens in their backyard, but still, but who knows? Maybe somebody would be into that. So over here my world, I am recovering from the marathon. I mentioned I was running last weekend that was in Long Beach, California. Thank you so much for your notes about that. I got lots of notes from wonderful listeners. You guys are awesome. You can see more about that on my Instagram. I don't wanna spend too much time on the show talking about things like that. But I do feel fortunate to know that there is. Such an amazing community out there. I am grateful and I'm also going to San Francisco this week to host a private events that will be part of a live podcast recording that event is sold out now. But if you're not going to be there, you will hear that episode at some point before the end of the year. So I'm excited about that. We're going to have a very special celebrity guests with us. We're gonna talk about bold ideas, but let me not get ahead of things because we have to actually do that. I, you know, put together that event and then I will bring it to you. I look forward to it. Let's see. Last announcement here WS tickets for WS twenty nineteen twenty nineteen world domination summit are now on sale. And if you have not been to WS before he have been, but it's been a while or if you've been coming for years, I would really love it. If you can join us next year, we're only gonna do two more years of w. yes, this is an event that I put together for eight years now with a remarkable team, and we announced this past summer that we've had a wonderful run. We love what we're doing, but we want to go out on a high note. That's why we're planning for two final years of WS. And if you would like to come, it's an annual gathering in Portland, Oregon, you can watch an awesome video remorse about it. See how. The whole thing works and see what other people have said about it just come to us a school dot com slash WTI s those tickets are on sale for a limited time only Seidel school dot com slash w. yes. All right. Let's now jump into our featured content on a talk a little bit about treating your side hustle like a business and the inspiration for this came from an interesting note I had from mica who was featured in episode six, forty, nine. This was the designer who earns one million dollars giving it the old college, try something. I didn't mention any episode. This is where the inspiration comes from all of our conversations with him in the interview in the back and forth. He said something that I really liked and I went to pull it out and save it. He said, if you've got an idea, figure out what you need to make it real for me, I knew I wouldn't treat my business as legit if I didn't make it legit. So even though I was working fulltime job, we incorporated and opened a Bank account and trademark our name and logo and got business cards. In fact, I spent seventy percent of our startup dollars just on aparatus that made it seem like a business. I was sitting there looking at five thousand dollars worth of legitimacy. And knew that I needed to justify that by creating something great. When I read that in the notes, I thought, wow, there is a lot to this. This is really going to help somebody. I really wanna highlight it. So you know, first and foremost, you don't need to spend five thousand dollars to create that kind of legitimacy there other ways to do it. I'm gonna give you a couple of tips in a moment, but even if you do spend some money like he did making the LLC getting your name, trademarked all that kind of stuff. Maybe it would help you just as it did for him to treat it more seriously. Maybe if you do have some skin in the game, which as I said, can be more than just money can be your time can be some other resource. But if you do have some skin in the game, perhaps you'll be more motivated to make progress. And I know from hearing from so many listeners and talking to people as I travel the country and travel the world that this is something people struggle with. They struggle with momentum. They struggle with getting started or taking the next step or just moving forward for whatever reason. So I all about whatever you can do to modify your environment or whatever else to position yourself for the success that you want. So if you've been stuck for awhile and you haven't moved forward, maybe there's something you can do to create that kind of legitimacy that you then need to just. Defy when I say justify mean to yourself, not to anybody else, but to yourself, maybe there's something like that you can do that will guide you down that path even just a bit more. So couple of notes here. I often encourage people to create a space of your own to work on your side hustle. Now you can do this even if you don't have much space. But if you're fortunate to have space, if you've got a house or if you've got larger than normal apartments or whatever it is you can carve out some space could be a whole bedroom. If you have that option, it could just be a little corner or cubby. Some people choose to pay maybe a couple hundred dollars a month for access to co, working space where they know that they can go and get some private work done. Maybe there's some other space that you can go to not your city dweller in tiny little studio apartment, even if you go to the same coffee shop on a regular basis. If you say, okay, here are the hours that I'm gonna work my side hustle. It's pretty limited, but every Saturday from nine to eleven. Let's say, for example, every Saturday from nine to eleven, I'm gonna go to my corner coffee shop. And as long as nobody's sitting there, I'm gonna sit in the same table because that table is my side hustle table. That is my coffee shop that I go. To only to work on this project. The point is whatever you can do to create a space of your own to work, even if it's a small space, even if you have to modify or get creative, just explained that will be good for you because then you're gonna build that pattern of going to that space and doing nothing else besides working on your side also there. It's also great to open a separate Bank account, and this is something I actually encouraged people to do from day one. You want to keep your finances separate your personal finances from what will become your business finances. So a lot of banks will offer free checking accounts or credit unions are also great resource. Worst case scenario, you'll pay no more than ten to fifteen dollars a month for this in lots of cases you can get it free, but it's just great to have that separate Bank account one for bookkeeping, but to again for legitimacy again to justify to yourself, have got a business Bank account. Now I've got a business Bank account, so I better have a business. Next idea, promise yourself that you'll do one thing every day. That's part of why produce this daily podcast because I want people to do something every day, even if it's a small thing. So maybe a journal maybe. We have an Evernote or Google doc or whether it's analog digital. The point is, again, you've got somewhere that you're tracking these tasks these steps and everyday. Even if you just have a very short amount of time, there is something that you're going to do and my last hip to help you treat yourself like a business guide it toward more legitimacy just like Mike, it'd and he ended up doing pretty well with this plan. My last hip is to give yourself a deadline and tell people about it. All right. So give yourself a three months deadline at one month, deadline, a one year deadline. Maybe if it's a really big project. I mean one year would be like the longest. The point is give yourself some kind of deadline. I really think you can do most of these small projects in four to six weeks at least get them up like the basic basic minimum version, the iteration number one, give yourself a deadline and make that deadline, known whatever you need to do. So crates base of your own openness, every Bank account, promise yourself. You'll do one thing every day and give yourself a deadline and tell people about it. I really believe there is a lot of power in committing. There's a lot of power in saying, okay, I've had this idea for a while now I'm actually going to do something about it. It's not just going to be an idea. It's going to be action right idea to action. The whole point in the subtitle of my last book was idea to income in twenty seven days. And just to wrap up the segment, you know, I do this myself, like I try to walk the walk here. I mean, that's that's part of why wanted to make the show every day. I told people on January one, two thousand seventeen. This is gonna happen every single day. At the time. I really did not have a plan as to how it would unfold. Like I knew how the first two weeks we're gonna go. But I wasn't sure after that. I just knew that making that public accountability was going to help me and it really really has. And of course, as I said, at the top, the showed our community has come along and helped so much since then as well and same thing with the marathon. By the way, when I tell people last week I was running a marathon in advance. I really did not want to do that. I wanted to just go and run the marathon and then say afterwards, I ran a marathon, but I thought, you know what? If I tell people in advance, if I go on the podcast and say, you know, all the people listening ham running a marathon tomorrow. It's not that I expect everyone out there to care like unless not why you listen to the show I get that point is then when I'm actually running the race and if I'm struggling, if I want to quit. It if something goes wrong, if I don't feel like doing it, whatever it is, I'm going to think, you know what I told everybody I was going to do this. So if I if I quit now, that's really gonna suck. I
"chris gil" Discussed on Side Hustle School
"Tree. All right. So what can we learn from this story? Well, here in the story, we have a personal struggle that leads to a product based wellness business. In Jacqueline's case, she had this personal struggle, this debilitating illness and she was able to get better because of them ring a tree. She then took that experience and parlayed it into the side hustle. And her story is very much big part of this Brandt. So what if you don't have this problem? What if you don't have a personal struggle like this? Like you're building your brand and you can't point to something major that changed your life and now you're providing this thing to other people. For example, what if you wanted to sell marina Trotter? But you didn't have that story like Jacqueline's while there's more than one potential narrative like you always have to have a narrative or it's very helpful to have inherited when selling product, let's say, but it doesn't have to be this personal struggle. That leads to change my life. And here's the product. You could also kind of leap with a science based approach, focusing on research, focusing on evidence, not your own, but maybe some kind of study that's been done or maybe a wealth of people's experience. Maybe somebody else's. Experience to can't tell your own story. Maybe you can tell someone else's story. You could also tell a narrative of curiosity. I really liked green juice and I went on a quest to find the best possible green juice. Spinach and kale were good. But then when I discovered moranga I discovered the elixir of green juice or maybe there's some other motivation. Like I don't know exactly what every single possible narrative could be. The point is if you don't have a personal struggle, you can point to as part of your origin story. There are other options I won't be without to consider today. Congrats Jacqueline. Thank you for letting us share your story with our listeners and listeners don't forget. Inspiration is good, but inspiration with action is so much better. Learn about the world up marina. Just come to school dot com slash five, seven, four. That is for episode five hundred seventy four. I will be back tomorrow with the weekly recap and so much more on the way. My name is Chris Gil vote. This is side hustle school.
"chris gil" Discussed on Optimal Living Daily
"Night. Utilise into the post titled eight ways to have more time by Chris Gil LeBow of Chris Gil abo- dot com. They begin to Aptiva for their support apt of produces audio based workouts created by certified personal trainers available through mobile app, the expert trainers for maximum results and motivation, the trainers of a wide range of personalities. So you can even find the personal training style that motivates you best. Plus there are a variety of classes and levels to keep you engaged with your fitness program over time, ranging from beginner to intermediate to advanced with more than twenty five hundred workouts available on the platform and thirty or more new classes added each week. It's a flexible audio workout formats. You can work out just the way you like at the gym or home even outside, or when you're traveling, and the even have five k. ten k. half and full marathon training programs. If you've always wanted to get involved with marathons, I check those out in their great, but you can simply pick the type of guidance. You're feeling up for that day and subscriptions start at fourteen dollars, nine cents billed monthly or. Ninety nine ninety nine for an annual membership, but for a limited time, new members get thirty percent off in annual membership, which just sixty nine dollars and ninety nine cents for the whole year of unlimited workouts, visit active dot com slash old. That's AAA p t I v dot com slash l. d. are we having a great Thursday if you're listening in real time and I'll see you tomorrow show where we'll hear from Mark Manson and where your optimal life awaits.
"chris gil" Discussed on Side Hustle School
"And the pitches hey come with me and you're gonna get a better experience right you're not going to be with a hundred people or whatever the number usually is so that's great i also think though it it could still be good to pursue that trip advisor goal like simultaneously while he is pursuing this creative strategy why not also like do everything you can to get you know good reviews on tripadvisor to move toward the top and i think he's doing that like i just took a quick little look and there are a hundred and fifty three tour companies listed on tripadvisor for washington dc and right now he has number sixty six of one hundred and fifty three so he's kind of sitting solidly in the middle there i think the goal should be i mean top twenty for sure definitely top ten if not you know the top five i mean that would be amazing and clearly you can still pretty successful little business without doing that but i think it simultaneously worked toward that while continuing to produce these videos while developing the tours and building them out a bit more like he's doing that seems like it would have potential to make this even more sustainable so anyway congratulations to rob i hope that story get somebody thinking what is it that you can do if the market saturated if you think there's too much competition and if you think you don't have a unique idea i don't think you should be stopped by those reasons i think you can still find a way to make something work just like all the stories i tell you every day i've got more coming up so stay tuned inspiration is good but inspiration with action is so much better if you want to see shuts for today's episode take a look at rob site his little business and see what he's doing just come over to satisfy the school dot com slash five eight that's episode five hundred and eight on my gosh we are rolling along and more is on the way my name is chris gil about four side hustle.
"chris gil" Discussed on Side Hustle School
"chris gil" Discussed on Side Hustle School
"chris gil" Discussed on Side Hustle School
"Hey what's up it's chris gil here with you on site us will school welcome back so glad you're here today is national mom and pop business owners day perhaps a throwback in terms of terminology and these days it's just as likely that your average mom and pop business owner is more like a side hustler somebody who has a job or is pursuing a hybrid lifestyle par traditional job part business part new project they're working on maybe transitioning between different things and it's interesting that today is national mama pop business owner state because i already plan this episode before i realized that today's episode is about corporate training or specifically about how he side hustler's able to get into the role of corporate training now corporate training can be a huge industry i have a friend who was doing some online courses and for a long time she was selling courses to individuals and the network that she sold through i think they price those courses at something like one hundred and forty dollars each i don't recall the precise split but she would get some of that money and then the platform the network that produced it would get the rest of the money then they started selling not just individuals but also to corporations because the kind of training she was doing was very applicable to people working businesses the interesting thing was they would sell those courses based on a license for a single person so if you had fifty or one hundred people in the company taking the course they would still be paying almost one hundred and forty dollars a person maybe it was just kind of a little bit but i was really surprised that it wasn't discount that much so all of a sudden she went from doing these one off sales which was still pretty good to selling fifty courses at a time one hundred courses at a time naturally you kinda shifted focused after that because she was like wow this is this is interesting this is something pursuing.
"chris gil" Discussed on Sounds Good with Branden Harvey
"Oh my goodness so you and i met in portland just a few weeks ago we were both speaking at world domination summit which is like the best labour conference put on by our friend chris gil aboh uh and i was so hooked by your story and then i feel like we really connected over uh just you know the course of a few days of hanging out in portland yeah absolute pleasure to meet you in portland i can't believe of into forty countries but somehow was my short seven portland i absolutely fell in love with portland on my goodness portland is so much fun did i make you eat pips doughnuts i don't remember i got some tips on its final party are my favorite donuts in the whole world i make most of my friends eat pips doughnut so i'm sorry if i didn't give it should get a chance to like next year promise yes promise of of most of your story centers around iran uh and honestly before i bet you and before i heard your story i didn't know all that much about iran basically i had in a seen a few movies where iran was where uh you know the center the action was i kinda paid attention to the things going on a politics especially over the last five to ten years but honestly i didn't have a huge grasp of things and so your story really kind of enlighten me to the beautiful hopeful story of what's happening in iran despite a lot of difficulties and i've spent the weeks since we met diving deeper into trying to understand thing and so i'm excited to get to talk today about your story and what's going on any ron and how uh you are in a huge way having an jain nor miss impact alongside your team uh in.