35 Burst results for "Chief Marketing Officer"
How Custom IT Training Helps Diversify Businesses
"Technology is now come to the forefront. It's not just that. It department in the back corner of the office. Technology is driving the company. Technology needs to work with. The ceo of the company needs to work with the chief. Marketing officer needs to work with. Hr needs to work with the sales managers. Definitely the business acumen and the networking and the connections and being strategic and being a good team builder and a good team leader and you have to keep learning. This is another that. I love about the industries that every year new technologies are being introduced. I heard a stat very recently. That ninety percent of the jobs that we need in tech in five years have not even been invented yet. That's how fast this market is going. So nancy what is more important than your tech careers at the tech business akunin or the hard tech skills versus a soft business skills. And what do you think is the most important for technologists. Overall as technology starts coming out of their cubicles in the back office and engaging more with the business managers the soft skills are becoming more and more important. You have to be approachable. You have to focus on building relationships and building a network and making sure you're connecting with people. You need to be reliable. You really need to build your personal brand reputation and if you want to be successful and grow your career. You have to be very intentional about it every day. You have to be so careful that you're not just phoning it in and doing the job you have to think every day is an opportunity to learn something and to show people what you know what you've learned and at county attack were really gonna focus on helping the communication skills presentation skills and learning to be a little bit more strategic and how to build relationships and connect with people. You're definitely going to need those soft skills to be successful
Khloé Kardashian Scrambling To Erase Unedited Photo Of Her Online
"Kardashian is on a mission to delete a private unedited photo of herself from the internet. According to page six the image shows the reality stars face and body as she appears in a bikini by pool without the heavy editing airbrushing. That are the mainstays of kardashian photos on instagram. And we have. And i'm gonna show you it There she is pretty girl wearing her bikini. Look cheap that's Khloe cocoa lowey chloe. Chloe as she forty yet. I don't think so so. She's thirty six thirty six so the pick started making the rounds around the internet. Many people are reportedly forced to take them down under legal threat from the kardashian camp and in a statement a chief marketing officer of k. K. w. brands as the color edited photo was taken of khloe during a private family gathering and posted to social media without permission by mistake by an assistant. But this is a perfectly lovely picture of a perfectly healthy pretty normal
Metro Atlanta home prices accelerated as pandemic rolled on
"Metro atlanta home prices jumped nine point six percent from january twenty twenty two january twenty twenty one the fastest pace of growth in seven years according to the latest. Snp core logic case schiller national home price index atlanta was already a seller's market but in the past year as the pandemic wore on buyers flowed into the market while inventory. The number of homes listed for sale fell. We are critically low. Inventory said john ryan chief marketing officer for georgia multiple listing service. And i can't see any time soon where that is going to change buyers often find themselves competing for attractive homes bidding against each other and pushing the prices up. I know of a case in gwinnett where there were sixty offers on one property ryan said
How To Approach Unemployment?
"Hello and welcome to becoming influential. Made a podcast. I am michelle. She can candor and today. I want to talk about an employment. Many of you have written me and express your frustrations about being unemployed or the prospect of being unemployed and today. I just wanna go through how i would do it if i was in that situation and how i have been passed when i have been an employed albeit from for very long so let us dig right and say what inspired this apart from the many letters emails the men he he has a lot of you have sent to me and some of the conversations. I've had with both friends and family. It's tough being unemployed. And there's a certain level of dignity that comes with work being able to provide for yourself. So i think more than it being financially challenging. It is psychologically challenging. And i just wanna take a moment to say if you are currently employed and you'll giving yourself a hard time it's to be expected and it's understandable and you are not learn. You're not the only person that is struggling with the basics of how to function and run your life because you are unemployed. I do however want to say one thing. You are not the work that you did a lot of us. I'm attach identity jobs that we do. And i think whilst that's valid does give us a sense of joy it is not the entirety of our life and our meaning. It's odd jobs. Important is work important absolutely but it is not the be all and end all of who we are and sometimes we are employed. It can be an opportunity to discover the essence of who you truly are and why you will put on this planet and what you're capable of achieving as well. Okay so aside from that inspired me to you know. Do this podcast. I watched a shea with my partner. And he came home and he was raving about this show and this was about a billionaire who gave himself the challenge of being dropped anywhere in the world and he didn't know where he was going to be dropped in america not in the world and he was given hundred dollars and his challenge was to make a million in one quarter in three months and he cheated a little bit but ultimately he did it and so it made me think if you have the skills the know how the inbuilt opera apparatus apparatus to be able to to to be successful. It doesn't matter whether you over employed not employed in the short term. You can do it and you will do it so with that said how can i support people that are currently unemployed in terms of how they can think about their current situation and i put together a few points that i would like to share that i hope and somebody in that situation would find helpful point number one and this is gonna come as nurse surprise to anybody that listens or listened to my podcast. The first the very first point. I would make as your time wisely and whether you've been unemployed for two weeks or whether you've been unemployed for two years there is a value in working on yourself. There is value in spending time continuing to develop yourself as an individual. It doesn't have to cost money either. One of the things that i've said university. These days are like of information and administrators of how information is put out but ultimately all the information you need is available on the internet. You can use your time to create the future that you want in terms of your career by upskilling yourself reskilling. Maybe it's time for you to learn about the step off the step. You currently want to take him what that looks like. I asked somebody before. You're looking for a job as a marketing assistant. Do you know what a marketing director does. Or what a chief marketing officers because ultimately if you want to get there you kind of have to know where you're going so using the time wisely to really think about how you can create a future in ten years time in twenty s time and how you can use this to downtime as a platform a springboard for you to skip maybe one or two steps in the future so upskilling yourself reskilling yourself. The other thing that can facilitate that is your routines and just having a routine. Even if you're not necessarily going to work staying in bed until mid day does not necessarily serve you but actually having a life of purpose because your life is beyond your job so it's kind of thinking. If i was working i would be waking up early. I would be doing things throughout my day. And then from the off the back of that. Then i would have a productive day somewhat and you can still create that but in your oems on your own space so one of the things that i absolutely loved doing when i was unemployed was waking up at the same time going out for my walk in the morning coming back and completing whatever toss sets at myself for that day making sure that each day i got closer to my goals and not further away as a result. The downtime
Integrating Omni Channel In Automotive
"Hi everybody welcome to Talking Automotive my and name John is my co-host Sinclair Mark Palvestra . Thanks John. Today we've got Michelle de Novian the chief marketing officer from rhode. Stay in the us at right. Sta are omni channel digital platform for the auto industry dealerships and michelle. Hsieh's some very powerful information with the insights that have that she saying from the covid situation change and move to more digital transactions of more importantly h transaction is different sets not just a pure one hundred percent digital plight it is interacting digital with the dealership experience and actually improving efficiencies with the sales put units unit sold per south consultant has moved from ten units units and customer satisfaction has increased significantly some very powerful information that she shares all support bossom. Very strong data is fascinating for me. Is that the sales price as Longer linear where thousand works with one. Customer from beginning to end delivers a vehicle. He's not working with multiple customers at different touch points. And it's happening in the customers on tomek when the dealerships close very exciting think. This is the way things are going to and such. It's a really with listen for this jump into talking automatic analysis identification and implementation of profit opportunities for the automotive ak system with thirty years experience in logistics and started the out locations in five major shrines. Cities breakout fleet services is an independent. Division of prayer services offering specialty flake. That's for commercial applications ranging from simple try and taiba statements to fully bespoke service body and accessory installation with quality issued safety compliance and standardization of vehicle builds. Breakout fleet. services are a premia in one solutions provider for commercial vehicle fleet operators leasing companies and original equipment manufacturers for further information on. How breakout fleet. Services can assist in solving your commercial vehicle fit aetna aids. Please visit pre-cut dot com dadu and click on the link to flight services. John talked about Just yesterday assist really powerful stuff that really raise the as the way we way we need to go as a as a as an industry in. That's what you guys in the adoption in the. Us is much faster than bank. This is us. He still thinking that online listings. For years cazes a good thing in a net cutting edge raisin haram do you to have the omni channel and what is on the channel that main the word is out there but that really comprehend. What does that make I was having a conversation with a Dealer here in the states earlier today. We're doing some research on sort of their they're buying journey for digital retailing. And it's interesting to hear how the progressive dealers have been all about. You know how do i. How do i modernize customer experience. And that seems to be where a lot of people were leading the conversation in their own organizations until covid. And then everybody's like oh wait this could be really great for productivity to hours talking hats. Never like that immediate hurt. You know that we're all responding to but it's that moment that's sort of what the omni channel steph. I think brings Beaches what we've what would they added. That way would be spending a lot of time. Educating not to seal us but even just people who worked within the ends that would be countless thomas guys for different organizations and you'd have to read trying not retrying but just get people up to speed. This is how dealer works. You'd get inflexible. A williams were really good at bringing. Fm cj to into the auto industry but then the deal is wouldn't were liked to the principal's side. We found that we would spend all his time. Just got through. This is had the business thinks this is how consumers upright at mrs Comes but just a reeducate but then the downside also is that there were people now games. That are so blinking into thinking. This is just how estimate and something new comes in nightcap. adjust to it with a whether it's a pivot or even just a mind move The thought patented by should go down that road because now we've always done so therefore we must do it this way. So you Al mission if you like without series is to it's one of enlightenment But this one. Also you'll come as i should with with david that was an autograph mesa. Yes gotta get shell on on the shire to give your insights and your expertise because the journey that use shea is the journey that many needs to be undertaking Oh actually i should have been undertaking five years ago. But if you're not on that right now you hear it's yeah it's it's tough. I think that. I know we talked to mike. About how the pandemic has been a bit shorter of a time period for you guys than it is here at this in the states but i think it was a forcing function for the future so that was a big wake up call. Thank for even dealers here. I don't think it's just internationally. I think in general change is hard and it's hard to contemplate in until after requirement. You know there's a lot of people that will just sort of sit
"chief marketing officer" Discussed on The Great Indian Marketing Show
"Teams in house. Father bryan marketing and content marketing leaders leaders will be able to articles about who many indulge but as any behind we quipped agencies media by our media. So that's the combination that works. I wouldn't say it's the only way to do it on. Multiple trump in fact. Even we have been wallowing in as we see success sunbed as we learned more from evan. Dumping that we have in michigan. He was over so far award very organically and he does come together. Greatness got it Usually what goes into deciding. You know when you decide to externalize something when you decide to build in house capabilities. How do you make the distinction or the decision. So the way we think it. Donald extent is i would like to follow baton instead. Somebody fantastic in digital marketing who's An really liked the agency. We look if you find that somebody is an amazing creative island in idea. Insights filmed elopement. We go out and seek them out. It depends on holiday bad with us. They want to with very closely happy to bring them on board as in condensed sentiment. So one is how we can work with them. Second is leverage right. I would want to be working on the most important problems on statements that we have as a team and let partners help us with what we need 'execution and also capabilities. We don't disagree. So that's how. I think about it so going back to my previous on said digital payments predominant house because we found fantastic but working with us at the leadership level and we work with the Media's easier to buy and we have experts and hence we can go ahead lingo In house creative team is in house. Also at least two teams reynolds on so far. The reason that the decisions under times for petunias are very very short. So if we depend on external agencies if you he takes more time looking at other teams the band been the loyalty theme these all. Actually fantastically does and fantastic members in house but there are some capabilities which even seek help walks and so we have not built a team that can go and shoot become at scale of its liberating. We also have a in-house relocation but use them for quick cuts on it on products as we do the eighty dollars of your feelings and toby use that for example on the other one for example would be the of marketing agency. We have a fantastic contenting Who also managed solution now if they had to go and manage opposing insurances It is going to eat stone and daily. We had so. That's how i think about it. We have the night in hosting work on the most critical aspects and where we don't have capability or we need help bike. Scape illegal to experts. And that munitions factory. I thank you for that big done. He's just wondering as a cmo at a high level. What are the core metrics that you look at and can you just with a sense of why those metrics that important you should really matter to me out of the top of funnel metrics which are off a users and we also attacking starts because if you look at the fundamental exhaustion engagement we usually look at the kind of time that users are spending on the for loyalty we have metrics on retention on how valuable customers are our insurance behaving differently and better than the avenue. These had broadly the metrics. We obviously have one level. Doubleclick doubleclick and all of these methods. But i wouldn't want boo into that level of tvs for this but it sounds curious to know how much marketing view in to the laci would last one standing around or sitting it in border today. How much you have to buses so much actually hands-off that's a good question I would actually be phased out to say you know how much the cost do i get to practice. Let's put it that way. And fortunately that relationship that i have it might be under way we have built the decision making and also elaboration within the team is actually radio so fortunately for me. I get to do that today. It's not so much of interruption on micromanagement does actually the teams coming to me. That i find sometime. Read the need my head. On speaking my opinion that happens very very grew so they can example for nine campaign. I would have seen the beef i would have seen. The i got. That would have seen. I would have been part of some incoming sessions. i would have socked to the bpm. The brockton meetings out of discussed auctions on defense spending methods to be agency. So i would be pretty heavily on bud not someone day to day perspective but at the right moments in time where strategic prices. I'd be mid one on that. I cannot a lot more value because of a particular experience so because of my experience in mobile. I'm very close to the latest in digital marketing rather though google ecosystem Things will be a lot of new players. That a lot of doubts off experiments that i can add value to the men that can come in them on the little so in that i spend to step in a bit more again right points in demonstra back in the team's he loves you know landing executing on all these initiatives ada bonington yesterday which gives it onto. I'll usually ask a few questions. Lincoln's i might wasn't what his job on this problem. It's not who can delegate to delegate up down or sideways. The second question is announced mentioned. Is that a problem that does not come to me. Read i would be the best i sandro. These two questions usually help me identify where should jump in and wearing should step and so i quite liked the balance so compared to what else doing as a brand manager in. Png the people side of the house a lot more of my time. So i spend a lotta time in one on ones on related parts and started these docking. Who making sure that. I'd people are working like problems and shutting people are happy. Doing more is taking more and more of my time. but that's a good thing i enjoyed. That might be on how you about minded pretending hall often be reports and the cycle understand. One of the kids is like On your he. I meet my reports one on one occasion So we have a meeting first thing monday morning. We meet as a team to the for the weekend. The land for the nineties start. Everybody is working on and then i made them online to go deeper into nokia Read i need them on. Addition to some is aboard the in some is a burger work so that's how we usually review cycles from other viewpoint. It is dependent on the project is something that we need to launch in the next month.
"chief marketing officer" Discussed on The Great Indian Marketing Show
"Look at many things when we ask for example because it's a redistrict with at least thirty people and if i wanted you to guested with at least two to three thousand people so that we are to being relevant and we look at many things umbrellas likability unique nasreddin relevance. What can be improved. What you're saying but at the end what we try and look at raises a normal school which is basically a scored another category hazard owned and all the tests and are we beating. That's right and only then we go ahead with that or dominant work. I'm strong everybody else in the industry who stood their campaigns undeserved database until we ensure that cutting too in that sense in terms of our communication avenue changed rechange it. The other thing is that this is when you're doing things that don't have any data behind mr data through consumer insights and market research. Maybe eight hundred quantitative methods you know just last week. We that allows number of people who can interpret on ideal it pulls in a large audience. Are we work them to other kinds of entertainment on you know so. We've looked at data from the past ios. We've seen people ever do this. Agrio saint people cricket be seemed the most effective conforto of those people that we've gone back the correlation logistical regressions and unjustified sequencing in order to find out the people who converted was is the cohort for them find common abel's bar using those variables reformed the cohort from other people. Who came in and run the right titles and the right kind of content to them as marketing when they've come to the platform or even if they've gone off the bachelor after intricate of you've read them so that's a deep example of how used data that comes from a straight now. I'm giving you a very simplistic example. Typically it's way more complex than this because you can. You can also lead on the dmv which brings in third party data and can bring in psychographic insights can bring in other consumption in. Butch is incites for example. You may find people who've been looking at rs. Online are more given to a specific english kind of show so we have a genie example. Saying that could share. That sounded fascinating. No this hypothetically i give this is not something. We don what this would happen. I don't remember we many different cohorts right. So it's not just guys unsuccessful. And that's an example. I can share. We've looked at different categories of cellphones and people who've with shows from those putsches as there was a quotation right off anyway. Surprising you would have thought iphones. Game of thrones but instead that wasn't the case eight came onto another different category of models. I turned out to be the highest storm watches. It's done that in the past when dealing sponsors life but we divided into different cohorts. We don't just do garza. Whatever we see. So that was example where we lead the party data onto ardita. And we'd unstoppable coats and give you another example on cricket right. I don't know if anybody else does it. But we run into one hundred million people while the matches on about life moments in the match so if he hits a six for example. And you're on facebook. I will make creative on the fly. That actually tells you. The duni has hit a six and shows it up to you on facebook and it's made from all extreme. That comes along with the video feed. So we extremely ingested wasn't storms rules up light on their effects on creative bank composers creative it sells it up to a predefined audience said on facebook and there's all happening within seconds of Stacks somatic stacks have been reported from you list birtles. We exploited those now. And so i saw this up to you right but along with that. I'm running programmatic cycle new. I'm solving not just this. Other creators also found is that to southern cohort and it's established wisdom that hitting six is the most important part of any match the most exciting part of a degrading nitrate. But when i did into a certain heart it didn't generate the same resort that say of article leave walking in generator right so the also got without going. Walking in a certain section of people responded from different different from different different audience segments as odin of people just under baker to that created so we went back report this audience from each of those segments we combined one audience outfit and basically the inside there was. There he'll worshipers you don't watch cricket for the excitement over six Excitement of with artfully walking. Dooney walk in whatever age. There's a segment gordillo worshippers. This is typically a marketing insight. That'd be found using data and using programmatic and performance marketing using extent otherwise you would go in a traditional authority which what is the inside right who people like tricare. Right is explicit words writers that we didn't do any of that. We just composed this through our marketing end. We did a segment and we had a creative and then we started out this audience and we start showing them up the heat on shipping creative strike worked better than a exciting moment in the match. Six four or whatever created so that's kind of power. That data led group. Marketing can drive for you. This is amazing. Thank you so just one last question. I'm very curious about this. What do you look for in people that you bring onto your team a few things right and i look for audacious and these are sync with hotstar principles raped by default. We start looking at those as well. But since the beginning. I've looked at people who are issues and go get over and the thing is you know you might not get there but you try release people who are flawless and their execution because i think for senior leader less execution more strategy and thinking but even in that execution they need to be flawless and i think people who already eight hundred in whatever they do and like i said. Sometimes there's no data and of course we are judgment calls in lord of timers marketeers but for every judgment call. There is still some data that you can hawk back to. You know just about how deep you dick do find it in wide unique to find it but i think those are the three things that i look at. I think everything else people can pick up with time and everything but these are just things that you either have you. Don't so these. I kind of look for in a person those fascinating served. I think we need to do another segment. Maybe due to just talk about your text. I put finally. What's the one superpower you believe. You have that makes you a great marketer. I don't know if it's a superpower but it's a difficult thing for most people in the difficult. Because i think the team that you put together i mean when i joined foote star beat literally put together a team. That's the real asset. That i have the people who can make this happen because otherwise they'll just be words in my mind and the fact that they at least i think the fact that they like and respect me and that i inspire them. I think that's my super bowl. Being evidence fight anybody in my mind is a real soup about and being able to do that to your team. You know insurance. That always going to be. Greg will if you can do that so i think that's really for me. Thank you said. This has been one firecracker of conversation and one podcast which had gone on london. In fact the thank you so much for joining us a true contact leaving for season two. You're not absolute. Game of thrones and making beats. And i know i did with one hundred per se. Thank you sir thank you. It was chatting. Thanks that conversation with chuck. The chief marketing officer at disney hotstar. Thank you for joining us. And if you'd like what you've heard don't forget to subscribe to us but available on spotify apple sauce and all major podcast networks until next episode. This is me and cautious official signing for the great indian marketing show..
Interview With Naomi Hirabayashi And Marah Lidey
"Hey everyone it's currently. I'm really excited to introduce our guests. Today we have to bam mara lady. Anna hirabayashi are the co founders. Enco ceos of shine a digital self company. That's on a mission to make caring for mental and emotional health easier. Mara naomi actually started out as co workers at do something dot org before going out on their own shine started as their side hustle and now the platform has over four million active users. Mara naomi thank you so much for joining me. Welcome to skin from the couch. Thanks for having parlor excited to be here now. I have to say it's the first time since the pandemic that. I actually have seen two people on a couch. He can't see them as a podcast air literally sitting next to each other. And i'm like oh my gosh human contact. What does that link that. We're gonna jump in. And i'm going to ask each of you to scam your resume late. I can start. I moved to new york in two thousand six the same year that twitter came about so it was basically right when socially news coming on the map. I started at the weather channel and quickly realized that. Tv advertising was was changing in a major way and so got the opportunity to actually be this seventh employee of the first boutique. Social media marketing agency called attention. I got to be part of fast. Growing startup changed the way brands. Figure out how to adjust to this new world. Really connect with people over social and it was there that i started offering pro bono work for not for profits to use these new tools as a way to connect with people around their impacting ultimately get more donors or funding or whatever. It may be that. Let me do something. That was a client and became really passionate about what they were building and actually joined do something as director of marketing and later became the chief marketing officer there and was there for five years helping to scale the organization from zero to five million members and help young people. Gen z and millennials Find more ways to get involved in social action and it was there that i met morrisseau always been really passionate about how he used the new tools at our disposal to break the stigma build connections and raise awareness for the things that matter snap those fishing sam. I think my career started as a side hustle very similar to shine. I paid my way through college. I was the first in my family to go to college. In part of how i paid for college was so many a lot of creative side. hustles engaged. I always found a way to turn those into resume. Builders so i worked for current tv and worked with twitter early on in some of the early social networks as an intern. Part of what. I was doing was handing out swag on campus but i also turn those into internships air quotes that allowed me to get into a couple of really powerful opportunities that actually were really focused on getting more people of color to jobs in new york in in a digital internet. Mtv networks said learned a lot about digital in in a different way. What is the look like to engage people in kind of involve a platform. It started on tv and then went to a start up. Had a really really a fantastic time. One of the first employees at a fashion startup. That was a joint venture with american express. I learned a lot about what it looks like to merge kind of older brands with a new emerging brand that was very creative and oversaw their digital media from media to member experience and similar to me. i found myself just really leaning towards impacts and wanting to know how i could make a deeper impact in the world heard about do something applied online. Met naomi I'm so in and went to do something to lead their their mobile engagement. In so at the time that meant tax messaging and actually similar to naomi we partner together to show their member userbase from zero to five million users shirley using text messaging and it led us to to spend some more time together to know each other in an ultimate to start shine when a shine so shiners leading self care app. We make it easy and inclusive for you to start daily self care ritual. That's going to be relevant to your world and fun facts. Sweeper actually honored as one of the best apps of twenty twenty by apple. We'd like low key heavy award like right behind us. You know we're so pumped about it. But i think particularly this year it's mental lot because our mission has been so rooted in inclusivity representation and to see this year's intersection of the pandemic the uprising for racial justice fee. Election the us and how he's been able to directly address that head on in our content every diet Through something we call the daily shine which is really we almost a podcast meets meditation. It's recorded fresh every day. And so you're going to hear meditation. That's relevant to your world every single day and so for those reasons it's it's led to this being such a powerful year for the company. Where so many people are recognizing that they need to support often for the first time and that they need that support to see them and to be inclusive and to recognize what they're going through in this very specific time and they're very specific experiences.
"chief marketing officer" Discussed on The Great Indian Marketing Show
Terry Bateman hired as Washington NFL team’s chief marketing officer
"In sports. Pro football. Washington's NFL team is bringing back its former chief marketing officer in that role. Oversee the name change and branding process. Terry Bateman's been advising club owner Daniel Snyder. Lately he now gets the official title of executive vice president and chief marketing officer. After years of bowing to never drop his team's dictionary defined racial slur the name Snider recently about the financial pressure from sponsors.
Chicago-Based Quaker Oats Removing Image Of Aunt Jemima From Packaging, Changing Brand Name
"Chicago based Quaker oats says it's removing the image of aunt Jemima from its products more on that for WGN's Ryan burrow Quaker oats company releasing a statement saying it will remove the image of aunt Jemima from its packaging and change the name of the brand in the fourth quarter of twenty twenty a name change will be announced at a later date the company's vice president and chief marketing officer acknowledging aunt Jemima's origins are based on a racial stereotype the enter my my brand has been around for more than a hundred and thirty years originally dressed as a minstrel character but evolved over the
Building a Solid Foundation During a Crisis
"Hates me. Scott Smith founder. Chief Marketing Officer motivation to move Akam. Hey don't make the mistake of thinking guys who do the work that I do. Don't make our our women to or anybody. Don't make them stick of thinking that we get out of bed on. Let's go it's going to be? Oh no you lose sleep. Wake up in the morning. What am I gonNa do but the differences I think sometimes is that I am Kinda hardwired to go okay. Fine this kind of sucks scary knows what's going to happen. I don't know but I'll get up and see what I can do about it so I give you permission to what and watching efforts for like a week. Well but the week almost fast now I give you permission to go to the beach and play and all that kind of stuff and just chill whatever you want to do if you have that opportunity right now but you don't have permission much longer because we have to do two things anytime. Something happens like this number one. We have to take a pause. You've got to pause long enough to see where you are. And in that time I usually do what's called an inventory all talk about that on tomorrow's show I I pause and I just look around my life in every area of my life and I make sure that I'm solid and we're not solid. I go fix it so I- offers and get a good picture of what has to be dealt with. Second Eggert very proactive. I go deal with those areas that need to be short up a little bit. You GotTa make sure you got your walls up around your right so we haven't done that yet. Make sure you pause the CY which you need to do and then we'll get it done that includes and I just want to give you a quick reminder. This is not really my job but I'll I'll put it in her anyway. This is all about being proactive. This is making sure you're okay and in my world it's all about making you. You have the life that you want right now with all this going on. There's a lot of government assistance. That's going to be coming our way. Eventually as soon as those knuckleheads of Washington could get out of the way. Get it done. It is coming. I promise you that is coming. You need to be proactive. Don't sit there and just wait for it if you're GONNA dish with credit card or mortgage or something like that get on the phone why I promise you right now. The wait to talk to anybody to help your life get better is going to be five. Times was an hour ago. So be proactive. Don't sit and wait. Get on it. Go for it figure out. Whatever you can do and make it happen now. What is today? Oh you know what I did. Yesterday I did a Monday show and I did not ask you. If you've done your homework I guess a whole show is about your homework right. Alica hell of a week is not about so. Let's talk about a Building a solid foundation during this crisis. I have two goals and they academy in you. I want you to make sure that you have built the foundation. You need to survive this. But I want you to thrive as well. I want you to come out the other side and I began to think about this. Come up better I should say as we begin to think about it and I sat down and said okay. Well how do I present this? I realized it was right in front of me the whole time. It's just how I roll. And it really starts with the nineteen fifty four theory called the hierarchy of needs released by Abraham Maslo. I'm sure you've heard about it. You may have read about it back in college right. Everything is being turned upside down. It might be a good time to get back to those basics out now. The basics are divided. And it's been talked about a lot and people get in all kinds of Wigan about it but basically it's divided into two groups the deficiency needs and the being needs the D. needs and the needs. It's a pyramid. You can google if you're too but essentially goes like this you're Dini deficiency needs. Need to be taken care of. That's why I said you have to pause and decide. That's toilet flew off the shelf okay. That's D. needs physiological. Need a little bit of a got this crazy guys when you find truckloads of toilet paper for you. Don't need that go online. Use a toilet paper calculator and figure out how much you need. I have seven weeks of toilet paper for me and I'm locking it from a wife goes. It'd be one week if I let her have it. It's true you know right. I'M GONNA be in trouble. She hears it so number one for your D needs physiological easy to make sure you have food clothing shelter money everything you need. I'm not I'm not a proper. I never have been although points for those purposes. Now isn't it will who we thought they were pretty funny about five years ago. Now look at it. They're laughing at us. But I told my wife I said Hey. Do you suffer favor shop as normal you know. Just you know every couple of days if you can get out. We're not shut down here. We're not locked in. We can get to the grocery store in Florida. Maybe you won't be able to but you can still get to grocery stores right. I think in most areas these days so far. Get out there. Make sure just pick up a couple of things along the way it makes your life. This could make sure you can eat. Make sure you can drink water. Make sure that the money that you need check here. Take care of your physiological needs. That's number one number two once you get that done. You need to feel safe right and right now. I'm pretty sure that most everybody's in the stage right now. I think most people probably a lot the don't but I think generally speaking most people have probably taken care of their their shelter and their food. Not all the most but now you need to feel safe. This is the angst I hear talking to folks these days. You need to feel safe in your person and emotionally and financially in your health and wellness against accidents and things like that. So be careful with it. If you're in a time of crisis like this you know people think I was laughing watching these guys. Don't come to the hospital. If you're sick guys just call your doctor. Don't don't overburden the health system. You can't do that and then I talked to people as a what are you doing well. It's a good time for me to pressure. Wash my roofs. I'M GONNA BE CLIMBING ON. My I said don't do that. That's not smart. Why what happens if you fall a call the ambulance? No don't do that be safe. This is where people are okay so physiological needs. I mean safe after that. Make sure that's covered. Do those things really take the time to think about that? Because that's going to settle for this. How you're wired when you get that taken care of you'll settle and you'll feel happier. You won't feel you'll completely stress but you'll feel happier number three and this is kind of a tough and thing right now. Socially you need feel sense of love and belonging social media may be coming into. Its own right now. I hate social media. I like it more today than I did a week ago. And it's crazy to me that the one thing that really I think is separated. The world has now is being used bringing together. The one thing we we like to go in public and talk to people but now he can't so now we have to make social media more like that micro was on television and he was saying the same thing and it's almost hard to put words in my belief the thing social media that really has kind of driven a lot of the world but also the same torn and set. The world on fire is now become a firefighter. It's making things a little better so physiological needs. You can eat you take care of yourself. You have Tony Paper. You can go to the bathroom. You feel safe. You can protect yourself and social. You have a sense of belonging and and certainly all belong right now in that way but now we can connect on social media now. Those are kind of Your D. needs and there are more certainly wouldn't take you very long to sit down and say okay. What do I really have to have my deficiency needs in other words? If I don't have this I have to have it. What is that? I think you can figure that pretty easily but then we get to your be needs. You're being needs and as we progress through the coming days. That's where my focus is in fact. That's where it already has go. There naturally always look to the other side of the crisis. I'm like can I do with this? And how can take advantage of it? No not at all. It's simply okay. This is where we are one. I'm going to do Damasio a Masol. He said what a man can be. He must be that is self actualization. You're becoming who you want to be. Not what he first released this. The theory was if you couldn't take care of your physiological your Your How you felt your safety your social needs and all that. If you couldn't do that you couldn't work on self actualising you couldn't be but people said well wait a second. Why can't a starving artists work on his art and not care if he got enough right so theoretically they started by saying? You can't do it until but now we're reeling. It says it's a bottom up and top down approach so you can build a foundation that really helps you to feel better during times like this and still reach out to the other side and say wait a second. What can I do? Maybe somebody always wanted to do. Maybe you want to write that book now. Maybe it's a good time. Got Some time to do it right. Maybe you WANNA have a bigger impact on the world and not had the time to do that but now is the time. How do you do that their creative ways to do it? Don't they? So much support online right now to help all the folks that are at home and and feeling the way. I'm feeling the way I'm GonNa help you feel. I think there's so much you can do. You can take care of the basics and you can also make sure that you are reaching out beyond that with the goal of a Vicki Yourself. Better or somebody else better or the common good better. You kind of need all that you gotTa have a little bit of everything out there to really make it balance on feel good. You can do it at the same time. My question to you is. Are you willing to do at the same time? I'm placing my focus on using the current a virus to create the Kuroda dryness.
No More Hugs for Hersheys
"March eighteenth. It seems so light hearted and innocuous Hershey's heart warming the world ad campaign celebrating human connection full of hugs handshakes until the corona virus. Ten days ago only half a week before the World Health Organization declared a global pandemic the chocolate maker announced it would kill the at least for now one features a man named Iggy Moreland who posts on social media thirty or forty times each day. Because he's such a connector her. She asked him to give away chocolate bars in real flight. Good Morning how You Doing Aka sharing in person you get to build that connection yet that warm feeling it made for a great experience. I loved it twice in that. Fifteen second ad Moreland was rewarded for his generosity with huge enthusiastic bear. Hugs her she was also running a similar ad. Featuring ninety four year. Old Bob Moreland I o resident. Who for years has been giving hershey bars to strangers and receiving a lot of love in return? What a difference a week makes as the corona virus spread aggressively around the world. Public Health experts have been urging people to stay six feet away from well everybody. The social distancing recommendation intended to slow the spread of the virus which means that the physical connections depicted in. The ads are now off the table hugging. No way handshaking. Not even a chocolate bar will fix that. One many alternatives to the traditional greeting have cropped up on Capitol Hill a physician attending a closed-door meeting of Democratic lawmakers urged them to replace handshakes with Star Trek's Vulcan Salute according to CNN then there's bumping elbows bumping feet and even in some circles the bumping booty so with it's heartwarming campaign firmly in sciences crosshairs. Her she cried. Uncle Hershey's chief marketing officer. Jill Baskin told at age sadly we have decided to temporarily replace two of our ads that feature human interaction that include hugging and handshakes due to the current sensitivities surrounding the covert nineteen virus in their place. Her she's running the spot starring. What else the candy bars themselves. Absent any trace of human being. Now it's hard to tell at this particular moment in time. What any company is really worth eight billion dollar her. She's had been having a pretty good year until now like other big consumer packaged goods companies. Her she had cut costs for several years and last year it began ramping up spending on advertising and marketing according to The Wall Street Journal including advertising during the Super Bowl. You know seem to be a great time for more brand building to be chocolate as a whole is having something of a moment or I guess we should say more than a moment as of mid twenty nineteen the US chocolate market was predicted to grow to thirty billion dollars by twenty twenty one up from twenty two billion dollars just a few years back in fact her. She's had been doing better than most large consumer packaged goods companies. According to the Motley fool. That's not just because of treats like reese's peanut butter Cups Hershey's kisses and Kit Kat. The company's been setting itself up for long term growth by diversifying into so called better for you snacks. Two years ago it spent more than a billion dollars to acquire pirate brands which owns the kid favorite snack pirate booty as well as the parent company of Skinny pop popcorn last year. It also bought one brands which makes high protein snack bars. According to the Motley fool anyone who ever Stroz the candy aisles. Oh come on you know you do anyone who does so is well aware at the Venerable Candy Company faces some tough competition. There's Nestle of course and giant Mondelez international best known for Oreo cookies but which also owns rival chocolate maker. Cadbury Mondelez also
Burger Kings Bold Advertising Goes Even Riskier with Moldy Whopper
"You seen the picture yet? The ultra gross. Close up photo of a Burger King Walker sprouting white fur and vivid blue. Green Mold If you haven't seen it yet you probably should. The ad campaign breaks all the rules of advertising the high resolution video and photos so shocking that ad weeks David Greiner wrote quote. There are only two eras in advertising ads. That came out before Burger King's Moldy Walker and adds that came after Burger King's moly robber at the heart of the campaign is a forty five. Second time lapse video that shows a freshwater growing mold over about a month. You know like an old national geographic film of say a butterfly growing in a cocoon. Or maybe the life cycle of a cockroach set to a nineteen fifty-nine recording of Dinah Washington's singing that old classic what a difference a day makes and yes that sparked a chuckle maybe an outright guffaw. The campaign is also sparking a lot of controversy in some circles. It's considered so bold that it's brilliant in others. It's considered a total flop. Nowhere is it. Forgivable in it's endless war with McDonald's Burger King has made a name and won awards as an advertising risk taker but this particular campaign takes the cake. But why why do this to call attention to its plans to roll out a whopper free of artificial preservatives throughout the US. By Year's end the whole point of the ad as evidenced by a Burger King Tweet. The beauty of real food is that it gets ugly given enough time. What Burger King Chief Marketing Officer? Fernando Machado is counting on here. Is that by implication will remember and savor only the good part of that equation. How great fresh food looks and tastes. When it's new you might say. This is a gamble. Burger King says it's already removed all artificial ingredients from walkers in many European countries including France Sweden and Spain according to Market Watch. And it's taken them out of whoppers in four hundred American locations. That's out of about seventy five hundred burger kings in the US going further. The company said all menu items will be free of artificial colors flavors and preservatives at stores in the US and in many European locations. Mcdonald's made a similar announcement three years ago saying it would remove artificial ingredients from seven of its ten burgers market. Watch reported at a wonder what the three are didn't have it removed. Burger King Machado told Fortune magazine that he was inspired by social media photos. People have taken a food so laden with preservatives. They didn't ever look old like six year. Old French fries without a speck of mold or as some have noted it could be an intentional day at the so-called last McDonald's cheeseburger in Iceland which has been on display since two thousand nine when the last McDonald's disappeared from the country. It looks conspicuously unaffected by the ravages of time. According to Ad Week according to the Iceland Review you can watch a livestream although well you know. Nothing happens so far. The Moldy Hopper Campaign has received twenty one million social media impressions that according to Ad Week but sixty percent of those called it disgusting. Still Ad Week writes. That doesn't mean the campaign failed. However since Burger King itself pointed out that fresh food gets ugly. But the nauseated reaction does elevate a criticism that often dogs burger kings out of the box advertising.
"chief marketing officer" Discussed on The Playbook
"That's why I brought Kyle Junkie. He's the CMO of one plus. Welcome to the playbook. Thanks for having me. I'm actually here because I liked free advice. And so I'm having you on just to really have a one on one conversation with those other people listening because I am so curious number one how you got the job that you're in and then to how you're actually doing what you're doing because as I did due diligence. I still am perplexed. How you get such great traction with so little compared to the billions of dollars that you're competing against and so let's start a little background. Where did those skills and knowledge came from to become? Cmo of one plus sure Let me so my background. A lot of ways is kind of not unusual for marketer business curse which we're going to get a quarter life crisis and after business school started gatorade and Pepsi so traditional kind of breeding ground. I what I like about. It was everything was very probably traditional large organization very structured and to be honest at the time. That was the time when probably media mix changing gated whistle ninety percent television in terms of media. It's hard to make that switch organizationally and so are real good experience there after that was at LG And then brief time startup and then one plus In terms of digital marketing I think in that timeframe is when you saw media mix changing you saw shift not just from digital marketing. Be Important but having to be digital native digital first and two in starting with that mindset is probably essential to most probably brands and everything. We're going to talk about. Where do you think the bigger brands stand right now as far as their learning curve right because I worked in the traditional side of the ball with the grades Nike the companies? They told you you were born into Where where do you think they are along this scale? I think it varies. I mean it depends on here. Consumers depends on what you have to do from a business standpoint. You know a lot of these. Big Brand still have really large retail infrastructures sales organizations that you still have to kind of the traditional things in it's not TV still matters. It's a question of probably how you consume it and all those things but probably what everybody's being attentive to and is relevant for a lot of businesses that have come in more of the startup. Space ECOMMERCE direct digital is probably I and that depending on your consumer said if you're probably marketing to somebody under thirty and you don't you're not digital. I you probably have a serious issue in terms of how people consume information Where they can look I and I had to go through that owned by own transformation of that and what happened to me was thinking about something that you guys do really well. I call it the stage theory and the stage theory is that all the way from Shakespeare. You know the whole world is your stage. I'll take a traditional football game where before I would sell sign age licensing the sweet the hospitality the tailgate and what I realized the first on the digital side was wow if I just record that preempt all the digital advertising that was purchased for very low cost I could amplify it far greater than what they paid the hundreds of thousands of dollars the football game for even it was shown on TV and even I could take a clip of somebody watching the commercial on the TV at the game in this week and get even more mileage out of it you know looking at that. I started realizing content still important and and I think that has and that actually this even with all the changes we're talking about right now. Content still remains the most important thing is just how you think about it and where did that? I come from because obviously the compete the way that you are you're picking there's so much content. I think it's easy to find the best things to post the best things to amplify And but it takes an I you know and I have a group of people even with this middle aged mutant turtle make me famous by picking out the really cool things that I say and to be honest I have different age groups looking at it because the I'll give you an example. Where my hottest things that I talked about how to leave a voicemail in my mind being fifty two years old running big businesses. Like who the heck would care on how to leave a voice. That's that's actually probably a skill set. That probably is not fully understood. Store opens and you see that I would add I. How how do you not? Because you're leading this charge. How do you pick out the best content because without good content goes no? It's true and and actually this is an area where I think even organization is still something that we've probably lost several times. Probably most important is understanding what you said in terms of who probably your consumers and what they really really care about There's so much information out there. You have to understand what your brand is in the value. Bring to your whoever's listening to what's really important and I think focus is another important thing. You can't necessarily do everything you know. You can't talk to you about everything everything. That's a trend right now. You're going to have a place to own. We've probably been good where we've been focused in terms of where people care about what they want to hear from us and how we deliver it and that's probably been where we've tried to kind of keep our our focus on it's probably limited our growth to some degrees but with everything going on right now you have to have a true north something that you stand for something that people respect you for people something people will follow you for and and you have to play to that strength. I think bill up an audience and build up a brand. I think in digital marketing media to compared to the traditional side. Where here in New York? We have the big guys who I had worked with and you could spend entire career at some of the companies that are you're competing against the huge but the one thing about digital media is allows you to run really lean those really lean and like vader's in our buildings very an even more than you probably think right. I I actually. That's where I think One of my success criterias of our businesses Bainer. Things they run lean with the their employees count. And what they're able to. Do you know if people really could have the inside. Scoop of what we're able to do with so few. What are some of the secrets to run? Lean with digital marketing. I mean I think ozzy requires less infrastructure. So I mean I think that's a good thing you know. Social Media Team can be you know less than six people potentially They work remotely or do you have to have we. We we've had. We've we've tried to keep most of our team in place Probably one of the things was interesting when I started one. Plus in two thousand sixteen most ornament structure was actually in China and it was a unique situation where a lot of employees had self recruited from outside China because they love the brand love technology. When I started the entire marketing was trying but twenty five people there from eighteen countries and But there was a commonality in terms of what they cared about What information they followed culturally. They're all from the same place even though it was that diversity mix And it doesn't require much more than that now. The question is the contact that you need to develop where that comes from. That's a different conversation And so I think that's only half the equation and I think how much content you develop where that comes from. That's probably the second part of the equation. Which is interesting because one to start a business in China is difficult and you not be years of working. I have several friends that had been there so many years. It's just easy to have the right connections etc. How were you able to build that team in China? Yeah so when when I started. One of the upsides was actually. It was a one plus user before I joined the company so I kind of understood the brand new product understood. We made good and understood who the first consumer was and wasn't me it was probably My brother WHO's technology engineer? Kind of started with and because we had a really good relationship close connection to these users. They understood the brand the already communicating list. They were the reason for initial gauge. Meant we had a true North Star with When I joined was a pretty young organization pretty young team and for me was probably first experience. Managing a large group of that age group You know which is probably different. If you're on the bottom in a millennial at that time very different kind of what's important to them what they care about The the upside was if everybody is on the same page from the same background cares about the same things that makes it easier when I joined. We were debating jumping into the US market. When I started there right away the upside we had was we already were successful in the US market in terms of the product was made for a US consumer people were buying the product in the US but it was a small suggs sub segment. It was the if you went to any big tech company In the valley a lot of engineers at our products. But it didn't expand out. Maybe some of the you know people that you've heard about one plus from the last year and a half and so did you could scale from there. But over time we had to build a regional office closer to the markets As we grow businesses. And so we've fishy pushed the button on having US operation in two thousand eighteen and now went from zero to about one hundred twenty in the last fourteen months and being able to scale is difficult thing as well. But you came from that traditional side of working with the Gatorade Zone Bike Pepsi Pepsi. Huge conglomerate but you know coming through that you're able to figure out how to scale quickly. What are some of the things that you looked at in order to do that to get the right people with the right culture and then also make sure that economics work out which of the three biggest challenge totally? I mean I think we started at a base of digital I which didn't acquire a lot of investment so we can kind of scale up slowly. We went Coming from more traditional background and I think part of it is not your organization. Your employees learning. It's it's you also learning organization in your employees I probably only knew half of the answers. In terms of what? We're trying to do a lot of traditional marketing doesn't work for smaller fast growth startup and you need to be willing to to listen and be open to ideas that maybe your team has If you're maybe a more senior manager going to start up your employees are probably going to be more creative understand things better than you understand. Your consumers a bit better. They may not have the frameworks or Ways of thinking about to turn an idea into something that's become strategic execution execution. But you need to understand what what what they have and we're how you then kind of support them and bring those ideas to kind of life. So it's it's it's it's a part equation and I think one thing you see is a lot of probably traditional marketing executives. It's a lot harder I think to go to the startup side because you have to stay open minded Everything that worked in larger innovation more Morton were won't necessarily work in smaller. Start Up to where you can do something really super short notice and there's another challenge that there's different tiers of branding. There's still big companies like gatorade. And then you have the mid market companies and then you have startups and small business. Kind of clump together. And then you have where I sit just personally as a personal brand and personal brands can range from Gainer Chuck. Which is you know has biggest following gatorade. Probably when he does something you know all the way down to the middle aged mutant turtle sitting there with your million people but once in a while something will pop. Is there a different strategy determined upon the size of a brand? I think there is but I don't start with followership probably I don't either. But yeah and I think what I look at. It probably more engagement. I'll leave for the people I think. That's that's what I think matters more and I think that's one of the things that's successful. As far ship was started. Didn't necessarily huge with engage levels were high and as we'VE GROWN ENGAGEMENT. They will has come with us that. I think is the real test. So I think even if you're followership is ten to fifteen thousand if that group engaged. That's actually what's more. I think important. I agree in fact when I started I told people by first year was three years ago Super Bowl. I said I really just want to get to passengers my first year. And they're like what do you mean? I said well if I can get to people that love what I do that every year we'll get to more people and every year. We'll get to more people. I said you know how the numbers work in five years. I'll have sixty four people getting me sixty four people and ten years two thousand people getting two thousand people in fifteen years sixty four thousand people getting the sixty four thousand twenty years. What I'm still young person. Not as you have two million people and I'll probably be the most popular seventy year old on the Internet with two million people getting two million people a year and that literally is just focusing in on. Does my go so deep that it's going to touch emotionally somebody that they're going to want to tell other people to go out. Blessed that happened faster. One of the biggest hurdles obstacles voice that I see especially with younger executives entrepreneurs especially in the digital marketing place..
Sleep Sustainably for the Rest of Your Life
"Mark. Welcome to good together. We're so excited to have you thank you. Thank you glad to be here. Yeah excited to talk about all things mattresses and I love the name Cada mattress. It's a good. It's a good marketing the name I love it. It's wonderful So you know in the past Few episodes we've been having a few different founders of ethicon on sustainable companies onto good together to share their perspectives as to why they started their companies and really how they believe their companies are helping us reduce our overall overall impact on the climate and the environment. I'm so mark I wondered if you could just introduce yourself and give a little bit of information about Avocado true Will Um thanks Mark Abriel. I'm one of the CO founders of Avocado And I'm also the CMO chief marketing officer and Avocado Avocado started. The it's about four years ago basically And we started a basically out of the idea that There were lots of Mattress out there. Not As many as there certainly are now seeds in the space but there are a lot but there were very very few options is when it came to something that was natural organic or sustainable or some of the other all the different allied in angles around around around that that were accessible And so it gave us the opportunity to earn inspired go out and actually see what we create and so a group of US leveraged our skills and technology and marketing and all sorts of other things and we belt the brain and so in a number of years later Were significantly larger than we were before. Were able to do so many more things at the time ever us so before we jump into all things that are definitely wanted to hear about the specifics sickness. And what's so special about Avocado mattress and how you are building a different more ethical ran I want to talk more about Starting like what kind of things at an average American consumer on average consumer menu in the world. Would we should be thinking about when buying a mattress Obviously loosely Wanted to invest. It's a big ticket item so we have to think carefully about that right. So what do I do. Do I read a ton of online reviews. Views go to assume showroom with friends. So what are the key questions to ask yourself Anada question. I had should ash consider buying a used mattress and Olsen people should expect to buy a mattress in their lifetimes. You've got a whole lot less a lot. They let me to to basically When you when you look at a different mattress Obviously should be picking one. That's comfortable for you and buying a mattress is a lot like buying any others sort of chronic in that there's a lot of subjectivity. That goes to it so that that goes with it but generally speaking when you're looking for a mattress a slightly firmer mattress tends to be better for you than a softer mattress is a lot of. What if you're looking for from a functional standpoint is keeping your back opry ally making sure the jets port and other things like that so those are sort of obvious things things to look for but You know actually it's interesting as we obviously have a very comfortable product Wouldn't be selling products and nobody would meyer mattress. But it's really not what we focus on. We focus more on on the materials on the environmental story that goes with social responsibilities story. That goes with it. We look at things more like the durability of our product. Tom And all of the other factors that go into it. Because we see this sort of basic comfort design and some of those other things is kind Donald Blake a given. Yeah I mean what can you do with a matching. What new design kidding Doing that make it black or gray or put a little bell ear tough there but you know it many ways you know. It's everybody is sort of focused on. That's the traditional way that the space would be is managed you know and and so Rather than sort of going that route we've gone out focused on on on really the materials on making and ourselves. Vertical integration. Everything that goes with it so it's kind of different way of thinking about so. Yeah have a follow up question. Listen to my five thousand dollars. So what humor's which terms than we should be looking for in terms of textiles and technologists something that role And maybe you can start talking about an annual generally speaking well. You know. There's something that you want to look for And of course we're biased in that we think you should be looking for organic and we think you should be looking for sustainable and healthy option. So I'm GonNa tell you those thanks to look for which would be things like the guts? Would you think global organic textile standard in the cover. It really should be one hundred under percents. Cotton there's really no reason to ebony other Ali Esther of things in there And then you should also be looking at what what other Sort of filler. Stuffing materials avenue for example used wool or wool is also a global organic textile standard. What's and You know because a lot of places used things POLYESTER MR fills in all sorts of other things You should also be looking at the flame retardants. It's a really really significant piece. That goes with it because the mattress I have to pass. Certain flame retardants a flame retardants he standard set by law in the United States. And so that that means there's really only two ways to do it. Use Chemical sprays or use something called like a fire sock which is something that doesn't burn and so that means anything defrost sprayed-on chemicals to fiberglass to all sorts of different things which can release the Oh sees off gas and so that he sort of go down a scary rabbit hole stuff. So you WanNa look at what the flame retardant is and then you want to look at the phone materials now we we believe that that there are more renewable and sustainable features consider that far. We use latex six rather than polyurethane And then you need to look at the construction of it. That matters awful lot too because If you look at all the pretty mattresses that are in the online ads to see it. Looks like they're perfect. Piece of toast. Everything the thing is basically sprayed on grew together whereas we actually ty ours together often in and an assemble everything with more of a hands on process. So it's really looking at the materials constructions. What's in it what's not you really league? It really does matter. If you consider is spent a third of your life in bed and it's a product that you're gonNA be so intimately in contact with your face will be right next to breathing in everything that comes off of it It only makes sense that of all the things in your house. It's humbly one of the most important things to make a considered decision. Yeah I think that's a great point mark and I one thing that I think we often get with. There's always going to be. Yeah this this tussle with for consumers between price and You know wanting to have something that's quality and also responsible to the environment and so you know I appreciate that you That you think through all all of these different factors for consumers and I think as you were talking about all of the different pieces One thing that came up to me that I think some of our listeners probably are familiar with is is is. What's so can you explain a little bit more about that certification Shen on and why it mattered to you in the Avocado team to make sure that you were getting out on on as many pieces as you could will dot says is just first of all? It's a thing it's a process. It's a third party body That basically certifies the the ecology in the Social Responsibility Angle of your which is something how we set our whole business so they look at Everything from what goes into the raw materials other Rome s decides in any chemicals that would be used all the way through into what is however the people that create the materials that were they treated. How ethical unconscious you are across Edwardsville? It's actually a holistic
Kristen Blessman: CEO and President of the Colorado Womens Chamber
"I am honored to introduce you to Kristen. Glassman the CEO and president of the Colorado Women's chamber welcomed Extraordinary Women Radio Kristen. It is great to have you join. Join US thank you thanks for having me. I'm so excited. I've heard great things. I've seen lots of interviews so so happy to be included. Well I'm excited. Added to include you in. It's been fun to get to know you this past year as we've I think I remember who introduced us. I think ours might have introduced us so it was fun to get to know you. Yeah Yeah let's with your grandkids. Youtube thank you. Let's start with your journey to join the Colorado's adults Women Chamber of Commerce as the C. L. and president which I think was about three years ago right right. Yeah it'll be three years in January. Yes I know unchartered top from it wasn't something I mean. You know now saying this. In retrospect I you know I didn't join the women's chamber because I was beating the drum for women but you know it just so turns out that I had been in so many industries dominated by men and had experience so many of the things that we're fighting to change at the women's chamber that I you you know I think it's it's the perfect organization for me to be a part of because I'm so passionate about change and you're eating change and so I think that that really ultimately the path that led me here yes you were the the CMO of goodwill industries right right and a lot of people don't know that the retail organization so you know it's got a great business strategy but they also do really wonderful things with the money that they make in the stores and I think that that's where I really got addicted to sort of you know witnessing not and I think that's working in nonprofits nonprofits. In general I worked for a university. You know prior to good well and so I think you know watching individuals. Turn their life around and workforce development programs. You know coming out of these crazy scenarios of you know one women one woman that I was working with when and with that goodwill she had an addicted to math lost dollar head went to prison got clean got out of prison and then dedicated her life life to helping others do the same thing so you know you witnessed from like that making change and you know. Learn the habits that they use you can make that kind of amazing change and you learn a few things from it and you also learn that possible and you become less fearful of it and I think that watching that over and Over again and watching individuals turn their lives around is what kept me at nonprofit but I also carry that with me from a business aspect and you know especially especially with everything that's going on for women in business right now in the systematic change that needs to happen in organizations and in the systems for women. I'm really really passionate about but also knowing what I know and knowing how change possible. I know that that it can happen. And so when you started to see the opportunity and fold with women's Chamber and was it the Spoke t that said you know. Come come look at this. The toss talks about that part of it. You know that that place of going right. That's an interesting raw cost more about that. You know I think for me me you know. I was the chief marketing officer at goodwill before I came to the women's chamber so I think for me would drill to the women's chamber wasn't what ultimately kept neither either so what drew me. There was sort of a marketing. You know aspect of it. I thought you know this is an incredible organization that has has you know that you know Donna the previous EEO has done such an amazing job. Creating what it was you know several years ago. I just felt like with with my marketing BA background and my sales background I could you know sort of Polish it up rebranded and relaunched it out to the community with with some different messaging. I and I thought that those were the gifts that I was going to give to to the women's chamber and when I got there I found out that our business model hadn't changed in though many years and that was what really drew me in and started me on the path of of really turning the organization around and it was a turnaround situation when I got there so it was a turnaround situation. It was time for it to really move in a different direction. Yeah and I mean. It's no surprise that membership organization these days. They're struggling because you really have to work hard. Hard to create value many amendments chamber. Yeah and and trying to figure out how to choose what to choose and and I think for me you know with the women's chamber particularly we weren't focused on our mission. I think that we had lost track of that right. I think that we were much. It's like you know other Chambers that were serving small businesses and becoming a place for small businesses to exchange goods and services with each other with the marketplace. I said I saw and the need that I was hearing about from women in business. Weren't that at all. In fact putting all women in the room together with small businesses to exchange goods and services was what was hurting us. But we really needed to do with access are powerful group of women and men that Ah really were seeking to advance in business we need better roll right right not enough. CEO's to are women were almost last in the nation for a number of women on publicly traded board less than one percent of women owned businesses in Colorado. Get over a million in revenue. And that what I was seeing that really needed to change and so shortly after taking over I think it was about six months. After taking the helm I quickly realized that we needed to scrap a lot of our programming and developed completely new programs
The Importance of Showing Up
"Are so blessed to have Boza Saint John who has quite an lustiest resume Pepsi Uber Beats Apple Apple in your now at William Morris Endeavor as the chief marketing officer okay. Yes you got the whole resume the hawks. I drop the MIC jazz. You want one already. I'm so excited to have we had such a fascinating conversation at the summit. One of the things that keeps getting brought up is the difference between diversity versity and inclusion. We're GONNA get into that. We're GONNA talk. We're GONNA just I'm just gonNa tell all of you. We are going to go in. We are jumping deep. We're going to talk about why we're not not having the conversations that we need to have. We're going to talk about the importance of showing up. We're GONNA talk about diversity and inclusion in the difference between those two good you ready. Let's go oh okay. What is the importance of showing up who that is also a very loaded question. You know I just feel that we we have for so long tried to present as something else you know. Regardless of who you are what your role is even about motherhood you know and showing up as the perfect mom to your kids. You know that is so detrimental it is. It's a really bad practice actually because our kids then don't understand who we are as human beings. When was the moment that you realized that your mother or your father was actually human. When did I realize that there's a moment right I think probably when my mom's slammed the freezer door and custody us that's when I realized she was human. The worst the worst part about that is we would Kinda Garon we would laugh. She's mad cuss. Naddis and we were laughing yeah but that's my molly desire desire to response but I think that if we as parents as executives as name any role were more for our cells in situations regardless situation happy sad excited frustrated all of that we would allow other people to be that way right. I talk a lot what about that in just showing up and being authentic because we have lied to each other for so long. I think it's part of the reason why we have so many social ills. It's part of the reason why we have some cultural ills right now. We pretend as if we are all healed as if we are Koumba is if our society has no issues when there are are deep seated problems deep-seated biases that we all have by the way regardless of if they are violent or not regardless of their aggressive or not regardless carless of you act on them or not they are there and as long as we continue to pretend like those don't exist as long as we continue to pretend as if we are not real then we will have problems. We have to show up and we have to talk about it. We have to be
"chief marketing officer" Discussed on Conversations with Dez
"It and types of apples and so forth and you think that's in my lifetime so I can only the imagine what's happening down there. Now I did ask a few people before we got on air here the sorts of things that they did nothing you and what are the questions. That came regularly was. What's it's actually at the South Pole itself? What did you find the beyond the station itself? When you get down then you finally realized he imagined it would be kind of like climbing Everest you look around and it does that split sick when you realized we're here we made it what what sort of went through minden that that last time we talked last step and looked and realized made it and what did you see there so you're absolutely right when you when you make the you see a few things that the one thing is the there's a there's the actual true South Pole and then there's it's a ceremonial pole because the ice is shifting on top of the continent so it ships? I think they told US ships about ten meters a year on average so so it moves around so that they'll have a an official poll that's in one place and then they have the ceremonial pull the ceremonial pole that if you see it in pictures it looks like something out of Santa Claus Book it's it's red and white sort of painted spiral with a silver ball on top it it's and it's surrounded by all the flags of the countries that have scientific expeditions that are that are permanently stationed in Antarctica so when you when you first arrive. It's almost a bit surreal because it's it's such a it's such a almost cartoonish looking poll. That is the ceremonial pole that you're getting your picture taken with. It's just just an incredible feeling when you make down there you look around you see the US base station. That's that's down there as well and then there's just a a whole lot of nothingness. There's some incredible science happening down there at that station. It's some of the the cleanest air on the planet and much of what they do down there is quite what amazing the people you meet at that base station are remarkable individuals in terms of what they do when they over winter down there because you're there in the in the dead of summer and it's it's negative thirty negative thirty five Celsius. You're down there so it's it's pretty crazy. There's a really great picture which child grab and tweet later for listening to this picture of you gazing into that mirrored sphere reflecting off it and I imagine that it's almost a perfect analogy for the moment of reflection that you would have had their and also just I wish I was that deep deep. Give me too much credit. Oh I think you are I think you to humble just imagine breathing in some of the purest air in the planet just having that a Pitney looking into that reflection alleging meeting at one of the things I'd love to highlight is this is why you went as well. I mean it was an astounding Joanie. I'm just so envious because it was on my bucket list of things to do still is the actual journey itself. I'd love to highlight just briefly the we talked talked about being about just awareness in general around a fuels and and use of energy and so forth maybe we can just double back quickly and just highlight the whole rationale behind the journey and what came out of that and I'd like to move into getting a bit of insight into the Tedtalk because I know you did a great ted talk and share that Johnny but maybe just highlight some of the key reasons Johnson Rationales behind the journey itself and and I guess you know what was achieved as a result of that so the rationale really changed over time we when we were initially doing it truly truly was we we were very proud to be a part of this and part of history as as Robertson and his son Barney and the other members of the expedition addition where we're driving this this overall mission forward well what initially started as a data story with regard to you know the data at ah on an expedition like this a lot of it it tends to be the video and the photography that it's taken up the at this during the expedition but then there's there's also some other some of the technical equipment and things like that the protecting the data for a mission like this was something that we were really proud to be a part of up eventually though started to evolve into is we realized that the it it got back to this whole concept of the carbon footprint of data and combat as a overall enterprise we have we have over twenty extra bytes of data that is that's managed Dr Software in our customers sites and if you look at the carbon footprint data the the data that's managed in certain ways on on premises in many cases is still using fossil fuels in order to be able to manage those data centers and as you move into the public cloud and you start to manage managed data in a more responsible way it can be part of an organization's overall mission in terms of their carbon footprint so that was that's where this evolved called into. That's a big piece of what combats mission as as it's come out of this. We're really proud we it's not been announced yet but we're really proud I just signed on with there's the UN general assemblies here in New York next month and actually this month in a couple of weeks and we're one one of what will be seventeen companies that have signed on to be a sponsor of one of the seventeen global goals as we're looking to work with a number of like minded companies and there's it's a WHO's who of tech companies and some of the largest companies in the world that are looking at some of the toughest challenges challenges in trying to determine ways to address them so so this is sort of. I don't WanNa say it's sort of I'm an accidental person have fall having having fallen into these different things but it was it was an incredibly great opportunity just to meet Robert and then to be able to sponsor the expedition and then where this moved into two is looking at and the big moment for us was that the just in the last couple of years the carbon footprint of data centers around the world has exceeded the airline industry says that that's sort of the big factor that people don't realize and and the footprint of data's only growing so we need to it's up to the tech industry to come up with attack. Just be smarter about how we're going to manage all of this data because we we recognize the data can be be an incredible benefit to the world and society but we need to do it in a responsible way. It seems for two that is the focus blink and listening listening. I know there's a heavy technical audience that I had the privilege of having when we think about an exit and you you mentioned you twenty x and x by is a thousand Peta Bites. It's and I remember a day when no one even imagine and we used to lose breath thinking about what a pedal bike would be like twenty thousand pet abides. It's a non trivial amount but there's a great line that people talk about where data's the new oil and it kind of reminds me of what you're just talking about that because we think about data being the new oil will oil or fossil fuel it. We're consuming it outrageous amount so so it seems rather fortuitous this whole message is about renewable fuels and the linkage to data protection because if data is the new oil and we just up making making a renewable oil. I guess exactly four freight. You're I mean I love the fact that your primary focus obviously was getting getting there and back but protecting the data was also a perfect challenge for you other than just surviving now before we get to the talk you had a flag from memory. I remember seeing a picture of with us. ZILLION signatures run. I understand that was signed by that. Sort of part of the journey is that right the one you probably saw with a whole bunch of signatures cheers was actually signed by members of the Combo community our employees all over the world so they they sort of signed the flag and then I took it down and was able to pose with with Robert and Barney and everyone who was on the expedition and that was incredible. It's it's hanging now in our headquarters building so it was it was one of the great treats. I got wow I love it yeah. I'm surprised you didn't pinch and take it home so ted talk. Now we all Edham one. Don't worry all right good to hear good here a bit redundant seeing the data pleased to see we all dream and doing a tedtalk. They're exciting exciting things to watch. I am Barris admit how many I consume on a regular basis but understand you're invited to participate in one. There was an interesting journey through that whole process I'd love to sort of just get some insight into kind of what was like being invited to present a ted and I guess what it took to get on stage and share that life story. What was it hold Jenny like because it seems to me it's not quite as is exciting is going to the South Pole but is another type of journey and a life moment that we all dream of you're absolutely right and so we're kindred spirits? I listened to more ted talks than I would care to ever admit as well and I just completely addicted to them and an and because of that when the opportunity came up. I just I I grabbed that as quickly as I could it was it was a little bit of a again a good fortune of timing. When I came back from the expedition we we had a little bit of press who was happening around here and somebody picked up some of the articles that were happening in and reach out to me and asked if I would be interested in applying to to join them as one of the speakers and the topic was passion so that that's always an interesting thing in terms of they always have the themes for each one of the events so this this theme for this event was passion so the first thing I do is figure out how I could how I could figure out how walk to the South Pole could be translated into passion but I I managed to make through that hurdle and you would match and it's it starts with a couple of people sort of asking you what your story is and then determining whether or not you can get to where they wanted you to get to and then beyond that it's it's several months of getting your timing down they? They're very specific about how much time they want you to take. You know I think ours was ten to eleven minutes is which are asked to do so it's a lot to cover intend to eleven minutes but that's one of the great challenges of it and then you know working with some great people to help me craft a story as I was telling you you know off the air before we started it started as a even though I would say it out loud to people and they told me I was crazy. I wasn't sure what was really interesting exactly glee about the story so so I I had to to make sure that I could build out all up. I think you are by half far due to easygoing yourself your stories incredible and a font you humble. The tended to live in minutes must be pre breathtaking because I know you trained a lot for the trip down south being ridiculously fit when he got back but ten minutes is very much an information sprint how how did you how did you go about structuring what was the key points he spoke about and covered so as we were going through this it really started with as you can imagine sort of why why would you possibly be crazy enough to find yourself on one of the harshest environments and in the planet and and and putting that within context so it starts from that perspective and then you go through what the learnings are that you have from from what your takeaways from an experience like this. There's a number of takeaways have that relate to to anything you can imagine when you first start this you think about what are the leadership things you you can take from this and teamwork and those kinds of things and that's for sure a big part of it but the main takeaways that I found and this is one of the things that challenged that Robertson challenges people when he meets them and and the one piece that I just love the thought process of it is is what are we going to do differently and the that sounds basic but then he sort of expands on that further of what are we going to do differently as individuals also what are we doing differently as citizens and what are we doing individually with the companies we work for or with and so that's the structure I ended up putting through this of what can I do differently as a as an individual. What can I do differently in my community and then what can I do differently with the company that I worked for and that's the challenge that I sort of put forward and I use the time in coming back to really look at what I could do you differently as an individual? I had this I've become sort of this single use plastic warrior of trying to raise awareness of of not not only the plight of the blight of having so much single use plastic but how easy it is to reduce our reliance on single use plastic nick and then I talked to some local folks in the community and some of the things they're doing around clean water and and a lot of the environmental action the committees that are in local governments and got involved with them a bit and then the the third piece is working here at Combo than what could we do differently in in in how we conduct business and how we work with our customers exciting things coming up that also like to cover off an could spend all day talking to you about about this challenge itself going to the South Pole. I know we're we've got a limited amount of time but tom thanks for the amazing insights and I will live my life in India that but also so on behalf of all listeners. Thanks taking the time to share it in Tedtalk that we can all enjoy because I think we watch these great adventures not enough people in my remind at least make the time to share that adventure.
"chief marketing officer" Discussed on Conversations with Dez
"So I would say the biggest trend we're starting to see when we talk to customers and the biggest trend that everyone needs to sort of used their crystal ball and in the next eighteen to thirty six months get themselves on the right path to who is this whole concept of how you managing this new strategic asset called data if you think about this as if you had any other asset of physical asset or your financial assets and they were managed in the same in many cases chaotic way that data is being managed today would never be acceptable for for basic enterprise hi and welcome to another conversations with dense. I'm dense blanchfield. You'll host now today. I have the honor and privilege of having Chris Powell on with us today in the studio. Now Chris Powell is the cheek mocking of for convoked Chris Welcome to the show. Thanks thanks for having me. We're going amazing conversation ahead of us some amazing highlights around to your personal life exciting journey that you beat me to the Chase Smith Smith you went to the South Pole which we're gonNA cover for the minute and why you went there you then had the opportunity to do a tedtalk which I'd love to get into the detail and then we got some exciting points around acquisition acquisition of an organization recently by Your Company and then the upcoming two thousand nine hundred volt go event which undying to talk about more detail and I had the privilege and honor of coming to before we get into that though I wonder if maybe can just get a little insight. Do you personally bit background away from way grew up any anecdotal moments. It's in your academic career path. You'd be able to create so I was born. In the states outside of Philadelphia or in Philadelphia where I was born. I grew up mostly outside of Philadelphia. Am One of one of four kids and the the story. I often tell the person who has the least guided of my siblings. I I have a sister who's a nurse at another sisters and accountant and my brothers a Catholic priest so everyone sort of knew what they were going to do in life except for me and I I managed to just sort of skirt along and and follow things as they came at me so I tend to have had a lot of success reacting to things I'm always impressed with people who sort motive have planned their life out and I have tended to to manage to be somewhat okay just stumbling from one thing to the next so that's been good experience for me my family and I have I have three daughters my wife Nancy and I lived down. Argentina just got back about five years ago. We spent about two and a half years in Argentina when I was with. SAP running the Latin American Marketing Organization so it's been it's been a whirlwind you know I've been from from the start up world where I was sort of a jack-of-all-trades with seven people in the start up all the way through to a major organization like sap in the tens of thousands of employees to now here Combo which is sort of the best of both worlds in terms of size and ability to really get close to the business and and make an impact packed while I loved reading your bio you described as an adventure seeker marketing expert and potentially seeking exciting opportunities which were about to talk about one of the most exciting but it sounds to me like you always an adventure at heart but an interesting diverse background across the some of your siblings from religion through technology. That's that's a bit of a challenge for your parents. Imagine Juggling all yeah yeah it sure was up and say that I was a I say that I'm sure even amateur churn adventurous and my wife says I'm a professionally. I'm so you can choose which way you want to look at it. I think I'll go the same punchline I'd I'd love to dive into the role of chief marketing officer and come Volt Motor Day in the life of Chris Bounds like but before we do that I've been in mind. I'd love to talk initially about your exciting Jenny. You just had recently to the South Pole now folk who who have probably done a bit of homework on you're ready and have been following them sessions social media. You had this amazing journey down to the South Pole you went for a really fantastic reason just to bring awareness around what's happening with the world in general but you did it based with a solar solar power and regenerative energy and particularly I think it was bio fuel and wood chips so maybe give us a little bit of background kind of how that came about first and then we can sort of talk about the whole reason rational for some of the key challenges you faced so I had the great honor and pleasure to meet Robert Swan which which is coming on I guess about two years ago now when we were doing some work with them with our company was speaking at one of our events and as I was discussing thinks some things with him in ways that we could potentially sponsor some of the work he was doing he brought up this expedition that he was doing to the South Pole so the first expedition to realized solely on renewable energy and as you point out it's biofuel and solar power they were going to rely on and the premise was a pretty straightforward one which is if we're able in the harshest environment on the planet to rely on nothing but renewable energy imagine what you'd be able to do back here in our day to day lives and that's the premise has to sort of raise awareness of it so come up involved as the official data sponsor as we were partnering with Robert on the Expedition and and and there was just so many interesting things that are happening around this expedition that Robert and his teams involved in testing some equipment with NASA in terms of the conditions and its ability to perform and various things that we're able to sort of bring on this journey so when he asked me if I would be one of the folks that would join them for the last ten percent of the expedition addition I leapt at the opportunity it was sort of a once in a lifetime chance to get personally involved and I probably didn't realize the time how much it was going going to change me but it definitely I thought it would be a great story for sure but I didn't quite realize I think at the time how much would sort of impact me you did a lot of training for listeners who are thinking. Maybe there's a little bit insane trying this. I mean you didn't just walk into it and essentially just get helicopter into last mile. You'd Oh you you did the Hans log on the genius. He did a heck of a lot of training from one end. Stand what went into the training for this whole adventure so ultimately ultimately in the end. I think not enough but I managed to make it through the what Robert told all of us is that you need to be able to run ten miles a day so if you can run ten miles alson it's sustained basis day after day then you should be able to make it through. I did a lot of running a lot of I would run through the neighborhood with this crazy crazy sled. There's this this metal sled a fifty pound sled that I would drag behind me through the woods and all these places none of my family would ever walk with Mir or WanNa want to be seen as I was dragging this lead through the through the forest but it was a great opportunity in terms of being able to pull all of the you pull pull things together that I needed in order to be able to do the journey between the prep fiscal preparation than also Justa tab all of the things you need to do for equipment and it's all about the gear and being ready well. I guess it's one of those things where someone wants. Wrote Guide to the South Pole all was paramount to go into space that you get to a point where you realize you're so far away from everything that no one can really get you to help you and I think there was a moment I read in one of the articles we could long the lines saying by day to you wondered if you're going to be able to make it but based on a red background I think you describe yourself as a terrible athlete quote unquote due plenty of biking and running in tackling triathlon so I imagine your regular fit anyway but this particular fitness particularly mentally fitness. You've got to get ready for this. What was that little epiphany moment like two days in just realize that you are you a committed? This was this is really happening. It definitely is one of those situations where you realize. The only way out is through through a emergency plane coming in and evacuating you so you definitely don't want to be involved in that and it was you know that that question came about actually actually through we were answering questions from school children from all around the world from Australia to China to India to the United States and they had submitted questions where number of the folks that were on the expedition were sending the answers back and one of the questions that I'm not sure exactly why founded so humorous but one one of the questions was How do you keep on going each day and when you look if you find yourself in this ice desert where there's nothing there's nothing that's all around you? There really isn't any option except to keep going so you just keep moving forward and I think mentally it's it's an incredible opportunity and space. Physically you eventually start to realize. I just don't know how I'm going to feel the next day and if my body's going to keep moving forward yeah I mean I I'm crazy enough but every now and then something breaks so luckily I I made it through and you mentioned we were talking off air that I think it was you mentioned Scott's sex position back in nineteen twelve or fatally everyone perished those a massive gap between that and essentially this particular expedition well and it was so when when Robert Swan I walked to the South Pole it was in nineteen eighty six between one thousand nine hundred thousand nine hundred eighty six no one had attempted to do what what Scott's expedition ended up all perishing on the on the walk back actually after reaching the South Pole Robert did this then in nineteen nineteen eighty six with two others and then as he's been raising awareness for Antarctica and the plate to save Antarctica He Robert has a foundation called the twenty forty one foundation which is the year in the year twenty forty one is when the treaty the international treaty that protects Antarctica Expires so he's he's become a a warrior fighting for against climate change trying to protect Antarctica and this joining him was all part of that continued journey. It's it's frightening to think just how close that actually uses in two thousand nineteen thousand feet two thousand twenty next year matter months literally counting down to the days of some some of the two thousand and forty one or really talking a couple of decades before that pristine part of the world potentially is up for grabs the various things and we've seen what humans have done to the rest of the planet so that Pristine will that we're talking about is potentially at risk in a number of areas. I mean innovative exam. We're talking about climate change. I was watching a perma-cold uncalled land-line here on the weekend it's sort of like a a farming community TV station and they were talking about how farmers moving from various parts of central Australia in ministry down at Tasmania nine hundred down south because the climate becoming so temperate that they need to go and find cooler places gross.
Victorias Secret in Turmoil Following Death of Jeffrey Epstein
"This episode of business wars daily is brought to you by sent pro online from pitney bowes shipping and mailing from your desk is never been simpler than with sent pro online from pitney beaus. Try it free for thirty days and get a free ten pound scale when you visit p._b._a. Dot com slash b w daily in <music> from wondering i'm david brown of this business wars daily on this monday august twelfth. It appears to be a time of reckoning getting for victoria's secret lingerie brand owned by l. Brands is in turmoil. It cancelled its famous fashion show which has been criticized as being out of touch with with the metoo era longtime marketing chief ed razek who originated the fashion show and dreamed up the victoria's secret angels concept has announced his retirement tyrant last week a group of more than one hundred models petition the company to sign a legally binding contract committing to protecting models from sexual misconduct this this after accusations of various acts of misconduct by victoria's secret photographers and eighty three year old l. brands founder. Les wexner is under scrutiny nick for his fifteen year long association with the late convicted sex offender and accused sex trafficker jeffrey epstein epstein was found dead in his new york jail sal on saturday earlier in the week wexner had accused epstein misappropriating what he called vast sums of money from himself and his family wexner cut ties with epstein in two thousand seven regular listeners to business wars daily heard us report on victoria's secrets troubles before the brand's sales are down as it competes with startups like third love and lively third love in particular has pushed an inclusive body positive image reflecting the changing culture of millennials and gen z. that that inclusivity is becoming more and more common throughout the lingerie business but victoria's secret under chief marketing officer roddick's leadership hasn't pivoted added to reflect the changing culture months ago razek ignited a backlash against the brand when he said transgender models had no place in the brand's fashion and show and the victoria's secret had no interest in selling clothing for larger women meanwhile revelations that jeffrey epstein acted for years as les wexner exner financial advisor and also allegedly represented himself to potential models as a victoria's secret representative have also damaged the company l. brand shares dropped ten percent in july after news of epstein's arrest for trafficking underage girls according to c._b._s. News l. brands denied any formal ties is with epstein but is investigating possible association with the company c._b._s. Reports that investigation is being led by l. Brands independent directors signs of change are afoot only months after razzaq's inflammatory comments victoria's secret has hired its first transgender model as of last week and in may and internal memo indicated that executives would rethink everything from marketing to merchandise to real estate. It has embarked on closures. Here's of more than fifty stores this year with rock out of the picture at week speculates that victoria's secret could hire a replacement who would enact the drastic changes changes the brand needs and that l. brands might even consider hiring gasp a woman to fill that role well in the meantime victoria's secret rival liable third love with its seventy eight bra sizes and friendly down to earth image continues to grow to date. It's raised almost seventy million dollars and has reported had revenues of more than one hundred million sure that's still tiny compared to victoria's secrets multibillion dollar business but it's trending upward quite eight unlike victoria secret from wondering this is business wars daily. Hey listen shared this episode of the red. Why don't you you can do that on most podcast apps right from your phone. Thanks a bunch. I'm david brown. We'll be back with you tomorrow. This episode is brought to you by centro. Online from pitney bowes shipping and mailing from your desk has never been simpler than with sent pro online from pitney bowes with centro online is just click sand and save for as low lowest four dollars ninety nine cents. That's right four dollars and ninety nine cents a month. Send envelopes flats packages right from your p._c. And you were back to business in no time. Try for free for thirty days and get a free ten pounds scale but only when you visit p._b. Dot com slash bill daley. That's p._b. Dot com slash b w daily.
Victoria, Twenty Two Years And One Sec discussed on Drew Garabo Live
"Victoria's secret the home of the master toy catalog is going to feature trans gender models in their catalog for the first time the first openly transgender woman Valentina some bio twenty two years old and the selection was seen by some as long overdue never stop dreaming she wrote on Instagram set doesn't think anybody would have a problem with this I think that people will have a problem with this well I mean people would have a prominent after the fact if maybe they right rub one out right and then you know afterwards they read little captains like K. our first trans gendered model used to be Carl I think that might be a whole like oh boy oh oh I feel dirty calls rough name yeah I mean I don't know maybe this opens a lot of ice right this shows a lot of men that you know I can't climax to a woman the used to be a man interesting choice of verbs I look if you're using the Victoria's secret catalog for that thank you flip through and you didn't know is that a trans gender was the inspiration for your climax as my friend John so gently put it sorry was that too harsh for that all okay perfect at climaxes kick **** dude yeah man I love the climax so if you take yourself to that point and then you find out afterwards that you were inspired by Valentina some bio a trans gender I would take that as a sign that you don't need to be as close minded as you once were I mean I don't think any of us in a position to kick day trans gendered angel out of our bed you know correct label it by the way had their first transgender playmate in twenty seventeen Gina wrist Cerro a transgender woman was featured in the magazine this summer Victoria's secret is still leading lingerie brand in the US but its share of the market has fallen as it tries to keep up with the times I mean they're all kinds a newish lingerie companies out there I suppose try to get a piece of the pie are there I guess we're the upstarts the upstarts are I just saw this hold on one sec Fredericks back no there are brands that you've never heard of third love savage X. Fendi what about slots only has anybody launch that one no they have not we would be in the mall but we you know we'd be just outside of it does anybody I I mean anybody have an issue with this at all seven two seven five seven I want to two five last year by the way ed Razek the chief marketing officer of the parent organization L. brands expressed a lack of interest in casting transgender models he's retiring so this this is wrong I'm pretty sure but it would be wrong to to just have to be a whole separate catalog that kind of goes against the idea of inclusion yeah I I I I would I would say separate but equal doesn't quite work here I issues you have one transgender model so you put her in with the rest of them and you just go people are people but now like you know imagine how great if you have ten transgender model yeah all in their own no no not separate but equal my friend you cannot segregation you got integrated but what if it's you know what if it's a woman's preference or I don't like because women are really who who are you looking at these catalogs are part of the shopping process sure ultimately I don't have a lot of men probably look to see what they want to buy their lady right so either way if you decide Hey I'm I'm gonna prefer to to to stick to the more traditional yeah woman right like that you know you should have the right to choose well I mean you have the right to choose not to look at the catalog yeah I know that if you know there will be a trans gender and there are any of the mannequins in the stores gonna come with
Victoria's Secret hires its first transgender model
"Victoria's secret has hired the company's first openly transgender model Brazilian model of Valentino some pie will be part of the campaign for the company's pink line Victoria's secret athlete come under fire for its stance on the transmitter community last year the chief marketing officer for Victoria's secret's parent company told vogue he did not think the brand should include transsexuals and it show
Uber lays off 400 employees in marketing team
"Job cuts at uber the ride hailing company confirmed it's laying off four hundred employees from its marketing group about a third of that team as part of an effort to create a more centralized structure the news is a follow up to last month's announcement that chief marketing officer Rebecca Masina was stepping down in connection with the decision to combine Hoover's marketing communications and policy teams that's your money now
"chief marketing officer" Discussed on OC Talk Radio
"He is the Chief Marketing Officer for on twenty four Joe. Thanks so much joining US matt glad to be here and I I did not realize we'd get medical as well as pipeline advice so this is impressive. Get everything here in Pablo. Tell you like you don't wear out hundred four episodes in we do fantasy football pitch you yeah no we do weather forecasting every once in a while. We'll have callers calling with all kinds of random that we can do all kinds of stuff speaking of randomness the question I wanted to start with you and I actually asked myself this question sometimes as well. I'm a journalism major from from a decent West Coast Public School and somehow as journalists political science major. I ended up in B. Two B. Marketing. How exactly does the government major from Dartmouth and up? He's slumming with BTV marketing folks like us. What does that career journey look like? And how did you get to where you are. Today is a great question. I'm pretty lucky that I'm I'm here. A lot of a lot of my friends are in finance or they're traitors and can't imagine a worst profession. No master plan actually get asked that question a lot not about my major but great. How did you become a head of marketing like you must have had this charted out since you're twenty two? I had absolutely no idea what I was going to do. I majored in government. I minored in psychology and economic and probably the psychology that led me into marketing. I'm fascinated by what drives people and and how people make decisions. It probably makes me really annoying. In my personal life but that's what I love about marketing I think there's a major psychological element to how you persuade someone to do something anything really and in a wide by on twenty four over Webex or or go to Webinar. There's a there's an art of persuasion that perhaps we haven't perfected but for me. That's what I love about marketing. That's why slum it would be to be marketing folks. That's a great answer and I actually I love the the backer psychology. I think it's a it's a really easy sound. No Pun intended to save. Hey look you got people buying based on logic emotion many purchase decisions. You've got multiple members of this buying committee. We talk about a lot where you build consensus among those folks to get them to move forward so understanding what makes them tick beyond just your your features in your I story makes a Lotta Sense. Talk a little bit about what you guys are doing out onto any specific since according this less than two weeks away from web in our world we wheeled were recording live now. We'll have this out in a couple of days for those that are listening before women are world. Talk a little bit about the event coming up and why people should the a little last minute why this you get registered and get their worst psyched for this so when I got to on twenty four about three years ago we had I don't remember eleven or twelve hundred customers like a lot of customers and we had we'd never hosted a customer conference and I I said to Charlotte <hes> my boss our C._E._o.. Why it's a big expense? It's hard to have these events be profitable and his <hes> it takes a lot of planning and so for took maybe a year and a half for me to convince him that we should invest in this and ultimately we should invest in our customers and there's nothing more powerful than getting your customers together and hearing what's great about you what's great about on twenty four what what sucks about us and what we should improve on and then ultimately for. I don't say this at the event but the truth is it is the gift that keeps on giving for pipeline getting happy customers to talk about how they they love working with you and having perspective customers watch that like a it's like a dry run. They don't have to pay anything the prospects they get to. You know what it's like being a customer so that that's why we do the event when I first proposed it internally I I called it Webinar world pretty much. Everyone in the company said well yeah. It's a great idea. We should do this customer conference but obviously we won't call it Webinar world and I was like what do you mean. Why wouldn't we call it webinars in our world? That's what we do and they're like Oh. Maybe fails acceleration demand generation conference and I'm like what does that mean like no. Let's say what we do. We provide webinars. We do it better than anyone in the world and we think we think that's a critical function and marketing hence the name yeah. We'll probably get about one thousand people there. We had about seven hundred and fifty eight hundred last year yeah. We're we're super excited. It's really an opportunity for customers to talk about webinars and talk about how they're using webinars well where where they can improve upon we give a couple of presentations presentations. You're giving a presentation. It's really about hearing from peers hearing from experts and we try to get the heck out of the way and let that collaboration happen. It's going to be a great event and I I'm of course bias because I will be there. I'll be speaking there and I'm looking forward do it but I would argue the <unk> doing getting together and talking about webinars is more important now than ever. I mean there's so many people are doing webinars is more important now than ever to make sure they stand out to make sure they they're different to make sure that they can create value any four method is. Going anywhere but you mentioned something the beginning of that you said you know it's hard to make these events profitable for you as a marketing leader if you look at this is profitability the goal or something like women are world or you look at this as sort of a ultimately a loss leader or a low cost way of getting the awareness and pipeline you want like how do you think about the balance there the objectives you have with an event of this size yeah. It really depends on who you're asking for me. I don't care about making money at the event. I think that is so incredibly short sighted when we talk about this at the board level I mean it's not surprising that we were encouraged to have this be profitable and I said listen. This is an investment in our customers. I mean this is. This is really an event for our customers. I think ultimately the event will pay for itself but it's it's on the back end in its its contract that will be getting out of customers or prospective customers. Excuse me who are considering working with on twenty four in the end. Does it work out for us. Yes but I really don't care about that. We've only done one event by the way we did it. Last year. It was a phenomenal I loved it. The idea was to have marketers talk about things that worked incredibly well for them mostly around webinars but not completely talked about integrated campaigns how to do it right how not to do it right how to avoid drive-by marketing how to differentiate yourself and yeah of course been a webinars were involved but it was really marketing conversation versus just a tool or a tactic discussion so net net. Will it make money anytime in the near future. Even what we charge doesn't cover the cost of the event spent a whole bunch of people end up and getting discount codes because for us. It's important that it's an exciting event and we could make it profitable and have two hundred and fifty people there and what's the point so yeah not not our goal and I don't see that changing anytime soon a little more are we come back from our commercial break about integrated marketing and the you know I think finally we're starting to come back from the growth hacker phase of everything has to be measured. Everything has to have a specific revenue target and as much as math marketer and I know you are as well to be able to do events events like this where you know that they fit into the broader picture that the body of work is required to get you where you WanNa go from revenue growth standpoint. We'll talk more about that. We're going to pay a couple bills first Brooklyn. We'll be back with more with Joe Hyland. He's The C._M._o.. Of On twenty four we'll be talking more with Joe About about integrated marketing sales and marketing alignment and lots more. We'll be right back listening to radio in a world where the speed of innovation and Change in B. Two B. Marketing has never been greater. The only thing vigor is the need for clarity for for a blueprint for a guide to what's really working and how about a way to apply it specifically today to increase sales pipeline growth velocity and most of all conversion. That's what you find in the modern marketers field guide and mazing Lee you can download it for free hines marketing dot com just like it sounds H._e._i...
"chief marketing officer" Discussed on Le Show
"And it's about. A bandwagon. NPR's? CMO? Chief marketing officer on the broadcasters front row seat at the voice revolution. I'll read it for you. Nearly a quarter of the US population. Now owns at least, one smart speaker. And in the last year alone, fourteen million people in America got their first smart speaker device this new research from Edison research and NPR suggests that voice is no passing fad. It was early top of mind for many conference goers at the consumer electronic show. So it was only fitting that NPR's chief marketing officer mega goldthwait joined us at h that is the discussed how the broadcaster is approaching this voice revolution. When I first got to NPR smart speakers were just starting to take off. I just gotten went from Christmas myself. And we saw this. As an amazing opportunity says goldthwait. Comparing it to potentially quote. Putting a radio in every home, unquote. When Amazon and Google each launch, their smart speakers. And anybody who says it's like putting a radio in every home is clearly a smart speaker don't we mean, the device NPR was the default news source, according to goldthwait, but leave the users complained say saying they wanted to choose how they got their news. Imagine that prompting Alexa, to now ask where the listener would like to get their updates from. Of course, we would like to be the default. We want everyone to tune into NPR's primary new source. Cisco thwaite. But frankly, all boots rise when you access different points of view. She says. Still despite having a leg up as a legacy broadcaster with few national rivals discovery remained as much challenge for NPR is it is for other publishers. And marketers the way listeners used their devices is not necessarily evolving as quickly as the tech come on people. Evolve. Quote, many people see they're smart speakers as a dumb terminal where you can say tell me what the weather is our set a time for the cake. I'm about to bake says Gulf, wait. Teaching listeners new habits. It's now part of her job her job just to remind you NPR's chief marketing officer. She just spires too. Something is amazing. Putting a radio in every home. We all discover something when I read the traits for you a copyrighted feature this broadcast..
"chief marketing officer" Discussed on Girlboss Radio with Sophia Amoruso
"So you've been a cheap revenue officer, a chief operating officer. Now, a chief marketing officer keitel's would achieve marketing officer dies just for our listeners who don't really know. And what is it been like moving from such different roles over the course of your career? Yeah. I'm also a mom and wife. I've got two girls and I'm my goal in life was to retire when they were in high school, so I could be home when they were making very critical decisions. You know what to do, what to wear were to go who to go with. And when I got to high school, they looked at me and I said, mom, we would prefer that you work. We would prefer that you're out there on the frontline fighting the battle, and they're two very strong young woman, which is which I think is really probably one of my proudest accomplishments. My younger daughter. It goes to you a see and is involved in a little think-tank down there about gender equality, and she will speak her mind in any situation. And so I'm super proud of that next generation that that is there less afraid than I ever was, which is kind of amazing. And then what is the chief marketing officer? So a chief marketing officer. What I do is we build all the advertising, we build all the marketing. We build the point of view for the product, the positioning we work with everybody from Facebook to Google, to create ads for TV, to work on media partnerships, to run the events. We try to make it all, you know, feel and look like an amazing experience and that it rings true to our aspiration. I have, you know, couple hundred people in my organization that do everything from creative execution to events execution. To strategy and brand work. When I was a chief revenue officer, I did that job at Yahoo and Microsoft for years, Iran, sales forces. I had a couple of thousand people that worked for me that went out and sold advertising to companies like WalMart and Procter and gamble, and Ford and Sony Pictures, and you know, you name it and we went out and built relationships. So those people could place their ads and yahu or Microsoft products. And so I learned a lot about, you know, looking at both sides of the equation so that I went to fi, I had to learn everything about the financial services business. And the first thing I did was go meet with our members and our customers. I went to dinner. We were having for them, and I realized how powerful the brand was when I sat around with twenty people one night and talked about their hopes and dreams. Their money in their career and their relationships and their networks and how important it was. And that's when I knew I was in a in a very interesting place, but I.
"chief marketing officer" Discussed on Girlboss Radio with Sophia Amoruso
"After very long career in media, so I had to learn everything. You know, I was googling. What's weighted average coupon googling? What is you know, really understanding APR interest rates terms all of those things, and I had to learn all those things. And so I like a challenge. But yeah, I feel like I have to prove myself every day in addition to being so FIS CMO she has also just launched a project called get that raise, which is a special initiative to quit professionals with tools to know their value in the workplace and ask for greater compensation. What stands in the way of people's progress with money is usually inertia. So most people should refi their student loans, but they don't because they're just too lazy or they'll do it tomorrow. I mean, how many things do you have that you should do tomorrow? And you know, looking for a job and getting a raise and doing that homework and being prepared and getting your boss to sit down and. Elective manner. And having that discussion is a lot of work today. Joanna's here to share her tips on how to ask for raise how to successfully navigate male dominated industries in her advice on how become a CMO or chief marketing officer. Now, let's get to it. Here's my chat with s-o-f-i CMO JoAnne preferred. Like to know what was your first job? Oh, my first job. I used to iron clothes for my neighbor, and then I started scooping ice cream and worked at a dry cleaner. And then I visited terrible student. When I went to junior college, I worked at my college newspaper, and then I went to San Diego State and I went to work at the college newspaper, and I said, do you pay? And they said, we pay across the hall where they sell ads, but not where you write the content. So I went across the hall 'cause I wanted to make money. So do you think any of those early roles prepared you for we are today? What did you learn in those early roles? Because I think a lot of time we start somewhere and we're like, oh my God. Like, how does this apply to what I'm going to do next in a lot of the time, I think those early jobs can really subsidize what your future becomes and you carry those. You carry those things with you through your entire career. Yep. So. Absolutely. You know, scooping ice cream. I learned how to clean up a mess, and I still do that some days in life, but really the things that I learned were, you know, me always have to show up. You have to, you know, work a little harder than most folks, and then you can't be afraid to ask for more responsibility. So you know, I always knew I didn't wanna do the lowest rung jobs, so try to figure out how I could get the next job. The next job, the manager, you know, get the keys to the dry cleaner at my college newspaper. I had to hire twenty people to go sell ads, so I had to learn how to manage them, had to learn how to motivate them and train them, and it was really a challenge in, you know, I would read books and ask people, and then I would just copy a lot of people. Anything that I saw that I liked that they did. I would try to do it, but it was really a lot of self teaching in in the early days. Of of my career, and I think that's what people have to do today. My first job was in the Macy's management program when I got out of college and I was really fortunate that they had a management program where they taught you things and skills. And then I went to McGraw Hill and worked BusinessWeek, and they had a management program where they really invested in your training and skills, and I'm really thankful for for all of that help and advice along the way. I don't think that really exists today and companies. So people have to find tools and other places to to get those things. The Macy's training program no longer exists because in my, you know, years and retails always the sludge dairy program that such so many great people began their careers in. Yeah, it was. It was really a great program..
"chief marketing officer" Discussed on AM 1590 WCGO
"Alright ladies back here on the radio from the. Road I'm out off con day at the open source conference learning about how the world of enterprise IT is. Changing and you, know at the same time we have this tremendous transformation occurring in the business is changing the c. suite we heard from the minute ago and Kelly O'Neill for San Francisco partners of bringing back in the real bottom line here is changing Decision processes right or injecting those processes west data and analytics and you've got gotta talk about how the process of making decisions business is changing because it's beta Absolutely so I think we have more. Data available to make decisions and then the died lines around data usage are influencing decisions I think that those. Are kind of two lenses to? Put on it so, we talked in the first segment about how all of the c. suite needs to be more data. Savvy so what, data do I have how'd monetize my data but then the regulatory environment around data also changes the way that we, think about, and, make decisions so you know we all? Know that privacy and security breaches, will get you in the headlines faster than blowing out your quarterly earnings so right so but how does that? Impact other decisions so we think about GDP are which was the last radio show that I was on, those? Guidelines around privacy and, security ultimately in that, impact what say the chief marketing officer is thinking about because it changes the way that you in Engage with your customers it changes the data that. You gathered from, your customers that changes the way that you process that data these conversations aren't just west of say a fee so. It is, the, chief information security officer plus the chief? Marketing officer plus the analytics officer, because it may be that they're doing something to mask the data to ensure that the analytics are acceptable fit? Cetera et cetera changes this discussion and the way that decisions are made within that c. suite Yeah no that's a really really good point and let's kinda jump around the room here and see, how we, can dive into that topic a bit more and I got some bring in Boris chaplain from collaborate in. The fact that you guys are out there recording all these conversation you talk a, bit about the policy for using that information because obviously you've told the person that's compensation might be recorded how do you see the? Rules. Around, retaining that information, mckanie Matt call. Record visas the these new regulations like GDP are and California privacy because that's something that's on your radar or. How do you deal with that Yeah it's been really hot topic for us in a lot you know few months absolutely and it varies by industry You. Said. It varies geographically as well The European Union Rule so we have to together how we. Address that challenge and we have The ball you can have very different, retention policies by an offer we have very flexible set of rules. And permissions and in in retention and how you will. Follow the procedure The data retention what can we can Spends compliance obviously as well so, yeah who has, been very hot topic Was fifteen years back Coming into our world is Bilal Yeah Aerosmith again here from. Saints you, again you guys have this very interesting perspective now from Lhasa traffic what you call it big metal date or something like. That Got that Right Big data and you have data quality stuff. Too? Right because That's an important part of building. Trust the fostering trust and I've. Been needling the decision making I happen. To? Think The he's gonna be in the crosshairs of. Some of these regulations at some point. If not already right Oh absolutely I mean quality is really central but one, of the things that I really find and we see this in terms of the the chief marketing officer the chief data officers, that, we're we're engaging with..
"chief marketing officer" Discussed on Raceline Radio
"A documented written strategy of how to leverage these assets or mazdas and its partners gain so i created uh basically strategic plans and tactical of strategies for everything that mazda did got you've just signed on with the aim autosport in the as their chief marketing officer we know of union keith willis and of course that while men andrew bore dean this is a team with an awful lot of success in this is a good fit for you isn't it jim yeah really is just like uh i met in keith rate around the same time i met you erica have been and follow them and supported them when i could through the years and the the reality is that aim is one of the best kept secrets in motorsports give literally one at every level they've repeated that they've done that all with you know there's to cite the motorsports there's the engineering and the the tactical side and then there's the but the marketing side marketing communications sites current and they've done everything they've done without having a a huge effort on the marketing side and uh based on several meetings we had in the fall of last year um and with their goals and they're you know their goals are pretty simple they'd that they want to run a manufacturer program all these guys do is win and my role is to put them in a position to uh attract uh a manufacturing partner for two thousand the nineteen and beyond go and we're going to do that through marketing communications in by by making the industry in it.
"chief marketing officer" Discussed on What's Next! with Tiffani Bova
"Summits through the system but it's the touch points that the customer has well behind the scenes there's a lot of the impact points things that impact those touch points at i'll give you an example that passenger that checks his or her back at the curb seized the bag go down a conveyor belt now once it goes down underneath the ground there's probably idle there's somebody that takes it off the conveyor belt scans it puts it on a a a cart the cart then makes its way to another cart where it's transferred out to the airplane where seventy puts there's like ten people maybe more the touch this back there's so much that goes on behind the scenes and if you start to journey map not just the touch points but all of the little impact points that happened behind the scenes every single department and every single person the company will find themselves or find a place where they fit in to that customers experience so i believe number one the experiences own in part by every one how however if you're talking about leadership managing the customer experience who owns it i'll see you know is if the ceecs so is at the cmo is at the you know vp a marketing or see know chief marketing officer and i think that today you're starting to see more and more companies have that chief experience officer and w the chief experience officer gets to play with everybody on the team yeah i agree i think i think the answer is everybody sort of my short answer to that question i think everybody on set at the challenge with that then is who is responsible from a management perspective right because someone has to someone has to make the decisions i agree everyone plays a role right it goes on the conveyor belt the guide bags and someone loads it on the plane like at at but then the customer service agent who receives the customer whose bag is lost right doesn't get to go yell at the 25 people that have touched it it's just the person might there at the counter right that kinda gets.
"chief marketing officer" Discussed on Mobilizing Culture
"Hi on federal made the chief marketing officer of cargo global and this is mobilising culture a new podcast exploring the everchanging yield of advertising and how new waves of mobile technology and digital advertising impacts the human mind both positively and negatively an on today's episode got to speak with wellknown and widely respected agency executive i'm beth mack had lovely nears which greens as an advocate of first in the automotive industry in detroit and recently taking a new position at leading global agency are initially and the chief digital officer of initiative as a global agency headquartered here out of new york that is hardener to over 100 different clients that range across the us are two cpg to entertainment clients bethany is going to take us behind the curtain of the agency side of the advertising world a breakdown her keys to success for managing big brand clients an implementing tactics to reach their consumers that is definitely would tell you she has many different types of guys deeds of them with their own unique goals keen on some cases the wear an 100 percent awareness i don't care allowed the next up it's do they know who we are period have clients who are only transaction than that find him however we have found and a lot of it is through just a simple business metrics not media metrix business metrics and whether or not the product as milling i have to they have to win back the letter what the klinz goals are initiatives are beth is clear what the most important piece of the puzzle it thoughts of relationships 100 percent and i think that's what drives a lot of not only the conversations but the trust and respect from one another in on the ability to build some really cool stuff.
"chief marketing officer" Discussed on Unchained
"So i encountered blockchain's technology uh i knew about bitcoin i'd read about it but i really encountered it for the first time i am as a solution to this specific problem that we were having which was i'm processing fees i got really excited about i'm decentralised peertopeer payment mechanisms and got really excited about all of the different business models that they would open up in the media industry then i learned about a theory i'm and realized my that the scope of my thinking was so it was so narrow in the context of all of the different use cases of a theory um and i got so excited i ended up joining consensus a little bit over a year ago as chief marketing officer at the time um consensus which is the largest global block chained venture studio which is doing a huge amount to build applications on top of a theory m um and expand the a theory 'em community worldwide at the time it was a very engineer lend organization it still is and we're very proud of that um but there wasn't really any one time building a team around uh telling the story of a theory em and block chained to the world and so i um stepped into some of those functions that consensus we now have a marketing team that's gonna be about fifteen people by the end of november uh so our our functions range from pr to creating a huge amount of content on educational content about about blocked chain about a theory i'm about decentralised applications our dap's and running all of our growth an analytics and our communities so that means a lot of events and conferences and meet ups i'm to try to introduce these concepts to the wider public.
"chief marketing officer" Discussed on WPRO 630AM
"City and it is a dirt pit this you'll need to step up on tonja it would be wonderful if somebody off line but relate to see listen you guys can help me at all i could we clean this place up anyway alex listen y you're flat footed on this one i don't expect the incredible answer but i really do think it's the purview of those were marketing this place to have a new voice on health filthy dirty this places it doesn't have to be filled dirty and we do have a lot of beautiful plate week soon a beautiful place thank god yeah yeah i i mean i live in east greenwich and um and it is lovely we walked downtown that that main street at downton abbey east greenwich thing is really cool right yeah they've done so much there wickford of the may two i know i mean there's there's work to be done but we do have dominique late that we can accomplish our taurus too which is obviously try to do will you judge that one but i don't think his dodge ago and i don't laugh about it because it really is it's wants to forward three back every time you look at the police it is dirtier than most each travel through and it's got us it's gotta be it's gotta be addressed in a big macro way not just from uh your corner of the world larranaga i can't wait to talk to people that this appreciate your time and we'll see on tv next week against so model the chief marketing officer lakes he's board la la land box enjoy their ron bar apps sandwiches lot series in delicious trees and if you want something that's an easy then it said in chatter houses right next door frontlines dinner snacking intake 84 la.
"chief marketing officer" Discussed on Marketing Today
"I think many of them get revealed through a good segmentation work which involves breaking down a home market into segments of the market some of which are overly satisfied and some are under satisfied you may see that is that a certain segment is growing rapidly it's more people with that need set that collection of of megyn once in that product area that's growing and we want to the chief marketing officer this is consumer marketing to watch what's happening to demographics are women having more children or fewer children our men playing a role in the family or still being the office most of the time there's so many the demographics moved slowly but they move and we think that the opportunity identification this by the way everyone's job in the company at least at management level they all should powwow about what they see as emerging opportunities and sometimes you see it more in the form of what your competitor found out before you and should you jump in be the second competitor or should you let them own what they started as a ownership of a niche i'm very much in favour niche thinking i'd rather see a company go after ownership of one or more niches then to go after ownership of the whole market like coca cola is dry to do can you expounded allow it y mich versus the whole market well because niche leaders the leader in the niche tends to gets to satisfy the fence and no the occupants of the niche to company shin that niche that our buyers or the crush pursued our buyers and to do such a good job of uh even anticipating there needs let alone delivering on what is so already earned that they would be the first mentioned by people in that niche as a supplier preferred supplier and therefore the idea of owning three or four niches that are highly profitable that aren't likely evaporate i knew very quickly.