19 Burst results for "Chief Customer Officer"
VUX World
"chief customer officer" Discussed on VUX World
"All you say is yes. So I believe that is the case for Shopify. Yeah, it's so interesting because there's a lot of stuff here that is very similar to, as I mentioned, that podcast with Sham from Selfridges. And I think I'd encourage everyone to go back and listen to that if you haven't already. Because what's interesting is you're saying a very similar narrative, which is around AI being a tool there to help people fundamentally creating the capacity, taking away the drudge work, and then creating the capacity for us to do more. And I think that what we ended up discussing with Sham was that actually some companies are not really... They don't have enough imagination when it comes to conversational AI and automation in general, because they think that it's going to take people's jobs away rather than thinking about the IKEA example, which is they automated 20, 30% of its calls. But instead of sacking its staff, it retrained a bunch of people to be interior design consultants. And now it's charging people 45 pound for an appointment with one of the people who used to cost the business to have the conversation with the customers. So they've turned what was a revenue or a cost into a revenue generator because they had some imagination. I don't think every company has that level of imagination. So it's a little bit... People are a little bit afraid, which I think is afraid wrongly. And what was interesting, I'll mention this one anecdote, and then we'll move on, but I was talking to Claude the other week, right? I don't know if you've... Have you experienced Claude from Anthropic yet? No. It's very interesting. If you look at your likes of ChatGPT and Bard and stuff like that, they're very obviously presenting themselves as tools. So if ChatGPT can't quite answer a question, it'll say, I'm sorry, my training data doesn't go back that far, but I can't really answer it. Or if you try and push it in the wrong direction, it'll basically just say, I'm not gonna do that. I'm not gonna answer that question because I don't... Whatever. Whereas Claude is a lot more personable. And when you start really pushing it, it starts to tell you things like, I'm here to serve humanity. I'm here to help people. I was asking it, what will you be doing in 5,000 years time? And it was saying stuff like, I'll be helping bridge the gap between humans and other species. And so it's like Anthropic really sort of trained this thing to be first and foremost there to do nothing but help people and to have people in its best interest, which is like, that's AI in practice. Whereas the headlines is more, AI is gonna take jobs and AI is gonna be devastated and create this dystopian future. Whereas actually the people that are building the AI systems, they've all got responsibility in mind. They're all trying to create these things to be helpful. So, I don't know. It seems to me as though there's like... Yeah, people imagine the worst, don't they? Whereas actually the reality is not quite like that. Well, you have to think about who's mentioning the worst. We're in an age because of tools like this, podcasting and others in the media landscape, where the biggest thing is, how do I get eyeballs on the content I'm creating? And you get eyeballs on content when you solicit fear. And so there's a lot of individuals who are adding to this narrative of like, it's coming to take your jobs really to try to get people to their content and to consume their content and get the clicks and the ad revenue that they're looking for. But if we go to the reality of just those who are actually living and breathing it, us working with our customers in this space, a lot of it is what you're mentioning, where it's the creativity, it's the re-imagining of like, wait a minute, what does a contact center actually mean? And even redefining the definition of contact center. For the very long time, we would think of it as that backend person that picks up the phone and answers calls. You might've extended it to chatbots that you engage with on the laptop, et cetera, when you go to a website. But now we're looking at it through the lens of really any service conversation. And that could be even the IT person that you have to connect with to fix your laptop. Any service interaction that you have, can we reimagine and rethink how could that be done more efficiently? So we can get these individuals to do more higher value work. Is there other things, because that individual that was on the phone or was responding to chat conversations has a very strong understanding of your business and your customer. That takes years for other people in your organization to learn. Could that person now be repurposed as an internal trainer on a particular subject area? Could they be repurposed to now be a specialist in a particular area? Maybe a particular product that you have, and they're an advisor to your product team or your marketing team. Could they eventually be a part of the marketing team? So I love what you said. I think the cool part with AI and the technology that we have, and even the talks that I give to our customers is really saying, don't look at it as how can it redo the work that you're currently doing. Look at it as, wait a minute, the limitation is really myself and my own perception of what this could be doing. And so when we talked about how to use this technology, it's not just the idea of like call containment or agent efficiency. It really is looking at it through the lens of like, what's the use case? If your company at the company level is going through a problem, let's say in the retail sector, when it comes to returns, returns seem to be the biggest things when it comes to any sort of e-commerce shopping, can you reimagine how to support that and not just look at it through the lens of like, let's make sure the agent's trained on our return policies. Really let's look at it and say, can we rethink the best customer example that I would give, not customer uniform, but I'm saying from my experience as a customer is Wayfair. Very recently, I purchased a few items from Wayfair. I didn't like two of them. I was ready to initiate the return process. What did they do? They said, you know what, would you prefer a credit? What if we gave you a 20% credit instead of having to do the return, would you be willing to keep the item? And honestly, I did. I was like, you know what, even though it's not the item that I really wanted, I'm more than happy to keep it. That 20% discount made me as a customer happy, but for them as a business saves them so much money because you can imagine the packaging, the cost of actually shipping that back, then the risk of that item that gets back being damaged in some way so you can't even resell it, so you can't even recruit the cost to a certain level. How does that come about? It comes about with reimagining. It's looking at it and saying every single contact that comes through our company, so look at the contact center, every contact comes through our company, let's say 25% plus of that seems to be something in regards to returns that are not satisfied, et cetera, and then looking at the cost and saying, well, this is costing us X amount of dollars. Why can't we be preemptive in saying, let's just change this? I don't even want this call or this chat to go to a human because I didn't speak to a human. It was literally click a button to return. The next screen was, do you want a discount and called it a day. The fact that that didn't have to go to a human agent saves so much time. The idea that that process was already upfront means that that company now has me as a loyal customer and gives me more security as a customer to say, when I buy a product, either one, I'll get this credit or two, they're making the return process so easy. I don't have to wait on hold to talk to someone, convince them that this product needs to be returned and then go from there. So it really is looking at it and saying, how can I reimagine the future and how can I redeploy the individuals I do have in my organization? There's so many other roles. Like for me, this is very similar in introducing the internet or even the industrial revolution. Yes, roles and jobs were replaced and changed, but new ones came about. There's jobs now that never existed before. That's where we're at. There's people who are now saying that they're specialists and being able to create the prompts for chat GPT. That's already becoming its own stream. There's other streams of roles that could happen. I think that's fascinating. That same person in the contact center could be your best resource on social media and building a better community for you. So really thinking through what does that mean? One thing I'll say before we continue here is I'm also seeing customers where they're relooking at their full org and saying, well, instead of having it where it's a chief marketing officer and it's a chief customer officer, what if we pull that together and why don't we have it so that there's one person responsible for the entire customer experience? And when you start to align that, then there's no longer this silo of like, I own this part of it and I own the sort of in-person retail part and that person owns the online retail part. If they all just together under one head own the customer experience, it starts to then force people to rethink, oh, wait a minute, shouldn't this be connected? Why is our in-store experience so choppy versus online or vice versa? And who are the people that we need in place to now make this more seamless? Very interesting. The whole concept of having someone ultimately responsible for CX reminds me a lot of when I first started properly learning the theory behind marketing. So I went to uni to do music, didn't think there was a career in that. So I ended up dropping out and I went back later to study marketing as a way of learning how to sell music, which again, didn't work out.
VUX World
"chief customer officer" Discussed on VUX World
"Kind of a table and create a successful material and then look for it. Because just looking at some Gartner report, that won't solve the problem. Interesting. It's really interesting. For a company who isn't I suppose experienced in this field, who has never used conversational AI before, but before I put nors, there's a need for it. Part of the issue I've seen is that they don't really know how to define their requirements. Because they don't really know what they need yet. And when they first, whatever it is that they go with first and I'm sure you've seen this happen as well. We're that you've gone into client organizations where AIC ra is replacing an existing technology. And I would wage it that the existing technology was put in place because the client didn't really know what they needed and they've just kind of gone with something and they got stuck. It didn't have what they needed in the end because as soon as they learn and develop, they back themselves into a corner sometimes. So how would an organization who is thinking about conversational AI thinks they want something for a customer support or something like that? Or they don't know anything about the platform. What are some of the key ingredients that they would need? You've mentioned a couple of things there around, you know, not having a demand specific NLU, making sure the platform is unsupervised on supervisor and things like that. But again, these are all concepts that you need to know what NLU is. You need to know what unsupervised learning is. Let's say that I don't know that stuff. And I just know that I think there's a value in conversational AI. How does an organization go about putting together its requirements based on your experience of working with clients? Yeah, no, I think very good question. I think there are two parts to this question. The first is, look, if you don't know what you don't know, you don't know, right? So obviously you need to hire a person. So this is an area where if you are working with a history person whether it's the CIO or VP of customer service chief customer officer, chief revenue officer, who are the person who are chief contacts and your officer. He or she, what the after first 100%, who you trust. And that person with some domain expertise and give them the full button to do it. What the sea level people should not do is, hey, I'm going to lose a simple administration. I want to do a three month project at a one month project. This isn't technology. You need to go all in.
The Chief Customer Officer Human Duct Tape Show
"chief customer officer" Discussed on The Chief Customer Officer Human Duct Tape Show
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Let's <Speech_Female> not be rocket science <Speech_Female> at the beginning. <Speech_Female> No one wants to do that. <Speech_Female> And it's not going <Speech_Female> to get us anywhere quickly. <Speech_Female> So <Speech_Female> but there are <Speech_Female> very simple baselines <Speech_Female> that we could <Speech_Female> begin with the nets. <Silence> Just it's a <Speech_Female> <Speech_Female> a more simplistic <Speech_Female> approach <Speech_Female> when <SpeakerChange> we <Speech_Female> business unit <Speech_Female> well <Speech_Female> in my mantra with <Speech_Female> people is clunky. <Speech_Female> Good just get started <Speech_Female> dating. You <Speech_Female> have yup <Speech_Female> <Speech_Female> involve you <Speech_Female> get your cfo <Speech_Female> in suddenly. <Speech_Female> There's credibility <Speech_Female> and it it's <Speech_Female> about growth. <SpeakerChange> <Speech_Female> Get <Speech_Female> one last question for <Speech_Female> for you. We call <Speech_Female> this the pay it forward <Speech_Female> question for others <Speech_Female> <Speech_Female> Aspiring to do <Speech_Female> this were <SpeakerChange> <Speech_Female> thinking back <Speech_Female> As far back <Speech_Female> as you want <Speech_Female> what you know now <Speech_Female> that you wish <SpeakerChange> you knew then <Speech_Female> <Speech_Female> yeah. This is a <Speech_Music_Female> question. <Speech_Music_Female> I love with question. <Silence> So <SpeakerChange> <Speech_Female> <Speech_Female> i think <Speech_Female> i'm going to be <Speech_Female> <Speech_Female> Very humble <Speech_Female> and transparent here. <Speech_Female> When <Speech_Female> i moved over into <Speech_Female> the customer experience <Speech_Female> world <Speech_Female> in his were <Speech_Female> younger <Speech_Female> You know this <Speech_Female> has been fifteen. <Speech_Female> Twenty years <Speech_Female> i think we go into <Speech_Female> it sometimes. Very <Speech_Music_Female> gun co- like <Laughter> let's get this <Speech_Female> done gun show. <Speech_Female> I think that <Speech_Music_Female> i know everything. <Speech_Female> There is to know about <Speech_Female> this <Speech_Music_Female> iran. -ality <Speech_Female> that's not the case. <Speech_Female> I mean there's so <Speech_Female> many things. <Speech_Female> I find myself <Speech_Female> learning on a daily <Speech_Female> basis. <Speech_Female> But i was super <Speech_Female> gung-ho i was <Speech_Female> married <Speech_Female> i the <Speech_Female> more i could learn <Speech_Music_Female> the more <Speech_Female> Better i <Speech_Female> guy what <Speech_Female> i would tell you <Speech_Female> take more time <Speech_Female> to listen to <Speech_Female> some of <Speech_Female> maybe there your detractors <Speech_Female> because they <Speech_Female> have so much to <Speech_Female> share with you in <Speech_Female> the end <Speech_Female> this detractors <Speech_Female> and i'm speaking of <Speech_Female> within the company <Speech_Female> lay <Speech_Female> actually had incredible <Speech_Female> information <Speech_Female> if <Speech_Female> you take the time <Speech_Female> to sit down <SpeakerChange> with them <Speech_Female> ninety five <Speech_Female> percent i'll use the <Speech_Female> ninety five percent real. <Speech_Female> They have incredibly <Speech_Female> valuable information <Speech_Female> to <Speech_Female> help. 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In <Speech_Music_Female> why things <Speech_Female> were done a certain way <Speech_Female> and <SpeakerChange> they're ready <Speech_Female> to share with you. <Speech_Female> What snow <Speech_Female> grant. Yeah you know <Speech_Female> you need to know the advocates <Speech_Female> in the outliers <Speech_Female> in learn <Speech_Female> from both <Speech_Female> of those geno alert. <Speech_Female> Thank <SpeakerChange> you so much <Speech_Female> for being with us today. <Speech_Female> Yeah absolutely <Speech_Female> <SpeakerChange> at enjoyed <Speech_Female> it. It's <Speech_Female> it's my pleasure. Having <Speech_Female> you and everybody remember <Speech_Female> please go to customer <Speech_Female> blitz dot com <Speech_Female> slash. Podcast sign <Speech_Female>
The Chief Customer Officer Human Duct Tape Show
"chief customer officer" Discussed on The Chief Customer Officer Human Duct Tape Show
"As you're you've got her number people sitting there there are cross. My my happy metric is when we're arms unfold and and stopping quiz right in usually it's around connecting into roi also to your point You mentioned it. I got one version of the truth right here. We are not because we're all working hot. Not all working hard but our hurt separately absolutely were inadvertently delivering this. You know disconnection we added work together. So thank you got some other questions so we've got In one day hainan. More folks debra. Hi mar a louis louis louis. Hillary won't be my friend. I think the two or three tips in my leadership style is is somewhat different in that. I believe in in three things. I mentioned them before number one being off in it. I believe that no matter what the situation is going to be very authentic. And i want to develop that one to one conversation with my leaders. Those mid layer directors are employees. So if they see. I'm being authentic and i'm listening observing an item repeating back and i'm the sincerity that has done so much to again. Get people on board and lean in and believed to our strategy critically. Important number two is having a difficult conversations. Not everyone's going to be happy with this level of change. I mean we're talking. I saw the same thing. we're talking. Companies have deep statistics. One hundred fifty years one hundred and eighty years of doing some amazing work and so for me what's important to and how lied through that and break down. The silos is having those conversations. Tell me more again. it's at one to one. Tell me more about your role responsibilities who you are. I wanna hear about it. And so i take probably more time than others to really get to know them. Understand their concerns in began to the partner and bring them on ally. And i find them more than i do. That results in considerable amounts of trust And again more successful action planning and outcomes in the future..
The Chief Customer Officer Human Duct Tape Show
"chief customer officer" Discussed on The Chief Customer Officer Human Duct Tape Show
"That we've received on ad in the jumps that were seen in metrics in traditional. Cx metrics are beyond what we have imagined going into that The secondary places. We think about those. Smb's in thinking about half will be better support some of the Again the benefits that were coming out from our government partnering very closely to help them understand. This is how it impacts your business and your employees in were empathetic. Were often and we're here to help you. Maintain that financial security. Those types of things are a. They're touching to the to the small business owners and they know that you're there hand in hand with them. Yeah that makes sense. I mean it was such a day luge of information very complicated. So you're like their personal decoder ring right we was. Your third thing is absolutely yeah. The third thing is around if you remember back to the beginning of the pandemic and we had tremendous job losses across the united states and around the world is really helping our customer sink about. I may need to take a hardship withdrawal if you think about retirement. It is an incredibly complicated product for the majority of americans. I have my phd sunday's or sings. I still don't understand but if you can think about simplifying that process for them. So maybe i need a hardship withdrawal at just lost my job. What does that look like. Holt me how does that work. Maybe it's a medical hardship role so we've seen you know again across. The industry increase really need for education. That hold my hand helped me understand this and tell me what my options are because there are other options and so again we've been recognized for again working very closely with those individual participants at 401k's to help navigate that process and to really help them feel more secure right. Okay thank you so much wrong things again. Listening being really clear about injecting yourself into their lives and helping them problem. Saw and i know the other thing i think is being empathetic in creating the solution he being willing to break right yelled especially when people are paying okay. We've got lots of questions from the audience in. Hey everybody good to see you all so many folks with us today So we've got louis just want to say hi to folks. Mad debra. many many others will get you as we get you some questions and i think we'll have our first question from matt. Hey matt since you are the first cc at your company..
The Chief Customer Officer Human Duct Tape Show
"chief customer officer" Discussed on The Chief Customer Officer Human Duct Tape Show
"Our strategy. Our visions are outcomes and our model. What i find in many organizations is. They don't follow that approach but we have been very intentional to have that strategic through what those three things me your opinion you're yet absolutely the strategy of basically the strategy that we are deploying for the organization. What does that look like in. How does that tie to our brand because obviously brand in experiences are inherently connected in. They support each other. So how do we do that. What does that look like for us looking also layering in. What are those ten fifteen core business requirements that really outlined the experience sees me the principal experience to help us to be able to get a line behind a single vision. So are you talking about here. John i call them operational. Kpi's right step we're gonna do. We don't have the ask the customer. How fast we are we. Delivered on time have operational. Kpi's in mechanics in place. Tell us before the customer starts planning before we asked them but we need to know what customer driven. Kpi's there are hearses are kpi's is that absolutely and that's a great point. Gene is i think about it. Layers down if you think about corporate business functional strategy it starts at the top i mean in in it can meet in the middle from the bottom. So you have your again your corporate strategies. You had your be you or your business strategies and outcomes you have your c x. Kpi so those are all kpi's we're tracking and then layering deeper into the digital kpi's to pulling these altogether tells that single source of truth and helps you activate dilemma r- upon your overall strategy and vision. Okay but again i. I'm a big believer in only a few don't get mired down in in a dash border spreadsheet with snow many things. Now you're into four point type and we can't see the forest for the trees. How do you get to like five. Major operational kpi There's lots underneath it but five..
The Chief Customer Officer Human Duct Tape Show
"chief customer officer" Discussed on The Chief Customer Officer Human Duct Tape Show
"To understand. Like what are they dealing with. Are they at the end of their their bridge. I don't know. But i think i think the connectedness even though it's lacking. I still think that that's an area where we get a nice mix. I think it'd just be an amazing amazing outcome. Got one last question for you lambert. I always as everybody. This is think of it as the pay. It forward question for others in your role or you know trying to achieve what you achieved In this can be based on anytime you want. But what are you know. Now that you wish you knew them I think we alluded to in the rediscussion. But i think understanding a global means. And i think you know i again. I was blessed with an opportunity to go live on multiple continents in multiple assignments and get exposed to to thinking and two cultures. And i have such a an appreciation for each and every country i've ever been to because it's taught me something and i think i don't know if i as a young american i don't think i ever truly understood what that meant. And then when i started going off into other cultures than i just i just found greatness everywhere and i don't think i i was You know you woke. I don't know i'm not even use that. Word appropriately appreciated. It's like work for an american company entity to be on the other end. And that's something that i think i wish i knew how that played out earlier because it would impact a lot of my decisions impact my think you and it would certainly changed my sensitivity to conditions. Never thank you so much pleasure to have you. It's just such a joy after all these years. Dick connected gallon so glad to see while you're doing and thank you for sharing your story with us. And thanks everybody continuing to join us. Remember what a customer blitz dot com slash podcast. Sign up so that you automatically get lambert into your inbox and we'll be replaying this a little bit lengthen. You can continue to ask questions and until then know that we have our handed small you back helping you percent rock hill. Stay safe everybody. Thank you thanks. Lambert choose the presenting sponsor for this episode of the chief customer officer human duct. Tape show is wicks answers so let me ask you a question. A customer support platform should be flexible. Be easy to use see knowledge-driven or d. customer centric. Well why not. All of the above wickes. Answers is the industry's first. Customer support platform to solve modern support challenges and create impactful change for business. This solution takes on a whole new approach to supporting your customers. See for yourself. Today at wicks answers dot com. Thank you for listening to this episode of the human duct tape show. You can get our show notes our links any tools. We talked about today at customer. Bliss dot com slash podcast. And while you're there let us know if there's a leader you want to hear from on this show and finally only if we've earned it gander over to i tunes or stitcher and tell us how we did today..
The Chief Customer Officer Human Duct Tape Show
"chief customer officer" Discussed on The Chief Customer Officer Human Duct Tape Show
"This more. Complex multichannel experience expectation bring to reach mailing and in retailing right so for civil here a newsreel. The clinton collect less popular because we are. We are actually a smaller country. Distances are not as much as in the us so we usually do the full service including the delivery and generally speaking. I think that the consumer behavior is not i mean. Maybe i'm saying something that he's not so popular but In at the the consumer behavior is not changing very dramatically. I mean i think people will still want to see the value either from price or convenience and they will look for i mean and wherever it will be a providing them their the value. They'll stay there. I do think that the song one drink twenty twenty. During the pandemic got used to buy online they'll stay with us. We'll continue and providing the good value so people won't go back to buy a physics story if they got used to it but generally the combination between the physics stores and online will be the same by the way our show on our online sales the out the sheriff out of our total revenue increase from fifteen percent to twenty percent which is very very rare very uneven very knocked a common in most of the retailers in the world you see around five to ten percent mark sue so a major thing as i said now we have to maintain the as well and i think also you know. I mean when when a learning. Don't tell me what to buy right. Don't give me one jam. One red one egg one even in a pandemic and winning choices. We always asked this question at the end of the show. Because it's so fascinating and you can go as far back zvi and make it be about the pandemic or your life in general as a leader in this area one you know now that you wish you knew then generally might row in my career maybe Especially after the pandemic owed say perspective life perspective that When you take things in you you look not in mike robot in the macro and you You take a serious events in life by the way not only in your In your work that happened to you then you look things totally differently for example a year and a half ago my My third child was born. It was born at the not at twenty nine a week of the pregnancy. And it was the two months in the now natal intensive and i was holding for two months. I know that it's the out of the you know. The chief customer officer is about your life events. Just change your mind and change your perspective and then when something. The crm doesn't work just long as you expected. You take a mini security cliche ebb. They really believe that you know when you things differently. You see from the picture from the bigger perspective. I always always since then. I compare things must have you know where when a half have little. You know down a slump or things tap into that. These kind of depressing Me professionally. Of course then remind myself where i was one and a half year a years ago in just said a thing on the perspective and truly let you let you absorb thing in the swallow things much much more easily in the. That's something that the fire would have known before..
The Chief Customer Officer Human Duct Tape Show
"chief customer officer" Discussed on The Chief Customer Officer Human Duct Tape Show
"It's very important role of ourselves. And that's what we do the specially during the so you know. I know that you said that. Then you ended especially during the pandemic one of the things that we've seen these these super humanity gestures that have been done inside of organizations. Israel is one of the first countries to almost become now. Okay right. I mean you're a smaller country but you really found a way to get rid of this disease in many ways now that you're moving out of it. How will you retain those behaviors. That connected you in such a human way with employees. The first of all we we have to we have to thing them for the for the hot times not take it for granted to support them and to see if someone is delay in wonder any sensitivity or something that was affected during these times by the way the problem is written is every day again. is a new war. You know have a lot of time route to relax and do discuss the yesterday events but we do try to keep it and then we also challenged by the positive side mean. of course. we're very happy that wearing a country that the most likely going out of the several horrible time epidemic. The downside for serie retailers that they ourselves in a way it during a pandemic the santa fe grocery retailer group is going up so now challenges to keep the water level in the same eleven as they were during twenty twenty and that's major level so we still have to connect our employees now from different reasons. So take care of them and stay connected with them and communicated cetera. Hey wanna take a minute to thank everyone for joining us. We've got a great crowd here. Julie hi. Christopher john mary there susan We've got a question from christopher clicking collect. Home delivery have become popular and we'll stick agree because we got new ways of buying easier faster. Here's your question. What new challenges will.
The Chief Customer Officer Human Duct Tape Show
"chief customer officer" Discussed on The Chief Customer Officer Human Duct Tape Show
"To just to expend on three large or your customers. We all believe in that right. Speed that The greatest path to growth is by taking care of your existing customers because hege for you to bring new customers in as well this term that you used his powerful which is social responsibility. Which was people. Were gonna go hungry unless especially in this area food right and also pharmacy. I would imagine wrote so. That was what was driving. The decision was taken care of people's basic needs right so we were so. That's exactly what what what we decided to be there for the more the more people we could observe we did it although the was a price in the quantity in sight. So let's talk about some of the actions you took because there are some really specific things that you chose to do A couple of the things initially used that we were all like excuse the pun throwing eggs against the wall right trying to feed Stock what worked. What were some of the early actions. So i can leave a few examples of things that we have done. I mean Except for the expanding our services center a we faced A serious problem of availability. Because as i said the demands were so were so major so west significant that day. You know the replenishment couldn't couldn't working the same speed as the demand is as the deliveries were went out so we tried to create a what we call the fossil the quique busca which of an assortment of let's say twenty thousand. Two s cues items. That is normally what we offer our services let's create in a very s squeezed a very small assortment of one hundred and fifty to one hundred two items like instead of ten condo jams just one kind of strawberry jam instead twenty kinds of bread just provide you the the most basic bread and just said normally milk not their jobs. Let's say less fattening central and just remind you an item that you can make sure that you won't be hungry..
The Chief Customer Officer Human Duct Tape Show
"chief customer officer" Discussed on The Chief Customer Officer Human Duct Tape Show
"Tell us about it from what was happening in israel so in israel in the beginning of twenty twenty. We started hearing these rumors. These are here and us here in us there about what happened. What's going on in china and it was steal. Something that is vying is happening in the far east. Not here and the during the time during the days became closer and closer until the first passenger from somewhere under where in was marked as patient number. One and and you know we're slow country so things are more smaller in their cities or it's a proximity eight million Acne so a maybe a stake in the united states about in the beginning as i said it was something that was far away from us but on march things. A things have changed very significantly people just rush through the supermarkets. There were looking for the same product for the toilet paper for the mosques for the gloves for the canning for the for eggs by the way janette. That's crazy is exit. Wine was before it was before. Passover the is with the jewish holiday and many many things we cook reuse eggs and everyone was just you know no one went abroad. Everyone was just celebrating in their houses and the eggs were very worrying a demand and then yes you know it was. don't miss. Everyone just wanted to get day. Their products that demand for the online service says the move from maybe fifteen percent of the end of our activity or our revenues to I mean people just want to do it will. It was only a question of supply not only on demand because everyone just wanted to stay at home and get their grocery which is obviously not something we would have done because you can jump from from one day to the next day and to transfer everything from physical stores to online but we understood very very quickly that we have to be adjustable and through to change ourselves and it was like a war room that we set all the executive..
KPRC 950 AM
"chief customer officer" Discussed on KPRC 950 AM
"What we need is more common sense. We can't use plain old common breaking down the world's nonsense about how American common sense will see us through with the common sense of Houston. I'm just pro common sense for Houston from Houston is talking about This is the Jimmy Barrett Show brought to you by viewing calm now. Here's Jimmy Barrett. I don't know who sent this email. But I have a sneaking suspicion. Itwas Some guy. Probably about 35 years old living in Mom and Dad's basement. Who took a break. On playing video games all day. Decided. I think I'm going to send out an email. Pretending I'm Wal Mart and I'm a drop in and bomb in there. Monday, Wal Mart said somebody outside of the company Created a fake account. On its site. Using the email addresses of The people who Got the emails, evidently. I don't know how they hacked in. Don't know how they got the email addresses of the people. They sent the e mails to don't know how many were sent. In fact, there's very little we know about this and I kind of kind of curious as to why that is, Is it because nobody wants to give up any details for fear that somebody else will figure out what it was that they did. And try to do something similar. Or is it because of an over abundance of caution of not wanting to offend people by saying what was in the email? All that's pretty unclear. But Wal Mart said somebody outside the company created fake accounts on its site, using email addresses of the individuals in question that prompted an auto generated email from the company that contained the N word. No. Idea how many people actually got them. WalMart's not saying But dozens of people tweeted that they got one. You know the three things like Wal Mart. You disappear. Horrible, horrible message. That's not really you, is it? No, I'm pretty sure. You can safely assume that Wal Mart didn't just No. The CEO of Wal Mart and wake up one day said. You know what we need to do. We need to drop an n bomb on our most loyal customers. Let's see what we could do about that. No, that doesn't make any sense. Of course not. Here's the response from Janey Whiteside, Walmarts, chief customer officer. But we're very sorry that you received an offensive and unacceptable email. We're looking update the account, sign up process to ensure that something like this does not happen again. Again we know, the email said was appalling. Has strongly believe those words should never be used. We're looking into all available means to hold those responsible accountable. So it's about what we refer to as a bad actor. Easy enough to find people's addresses online. You know if you got if you don't subscribe to getting emails from Wal Mart and you get a neem ale from Walmart. Why would you get one? And if you do normally giving you both for Wal Mart, and you got one of these what would make you think that it's legit? Right? Now, the thing that I find interesting Is there absolutely zero details about what else is in the end mail email Just just they didn't contain the n bomb. And And anything else is like Oh, you know what? We don't want it. I don't know if there's something really super vulgar if the N word is the only thing wrong with it. Look, there's plenty other things wrong with it, too. But I'm just saying, if you got one of those today We're actually on Monday. I guess it would have been Yesterday. Yep. Didn't actually come from them. Okay, Little Gretchen Whitmer update. This is how this is how it operates. Well, I take it back. She is actually slightly more honest. Then your average Democrat Hippocratic Most hypocrites who are members of the party. Would have a tendency to say. Do as I say, not as I do. Follow my rules. If you catch me breaking the same rules, then maybe I'll say I'm sorry or it was a lapse of judgment. But don't expect me to change the rules. Michigan governor Gretchen Flipper actually was willing After violating her own rules to say You know what? Uh, let's let everybody violate that rule. That's a stupid rule. Anyway. Forget about it. She resented the rule. Well, in fairness, somebody like her. Has probably created enough rules during the course of this whole covert pandemic thing. She probably has a hard time keeping track of them all. She might not know all the rules that she cheats past. That she's put into into law virtual, you know, through emergency order. The state has new covered 19 rules. Which go into effect on June 1st. And the new rules will leave out the previous rule that restaurant and bar tables have to be limited to six people with tables being six ft apart. I think we were there where we care about. Nine months ago. I think so. Michigan is still there. No, Michigan is just getting there. Women who has apologized for violating rule said the guidelines were made well before the weekend. And we're not reactionary to hurt Miss Steak. Oh, well, then, if you if they were made well before the weekend, why didn't you just Why didn't you just say effective immediately? And you would have been good to go. He says. Throughout the pandemic I've been committed to following public health protocols. Yesterday, but with friends to a local restaurant is more people arrived. The tables were pushed together because we were all vaccinate. We didn't stop to think about it. In retrospect, I should have thought about it. I am human. I made a mistake. I apologize. Don't judge me. Added that Don't judge.
Marketing Today with Alan Hart
"chief customer officer" Discussed on Marketing Today with Alan Hart
"At pace technologies a financial technology company focused on the wealth management industry on the show today ryan and i talk about his pathway to become cmo docu pace and the cmo role there. And how every cmo role at every company seems to be just a tich different ways about the bbc marketing space as well as his focus on content marketing and building expertise within an organization. And how that can be a natural self fulfilling prophecy if you will If he can get the mix right and get the motivations right so. I hope you enjoy this conversation with brian. George ryan welcome to the show. Thanks for having me looking for the conversation. Me too i i. I know we're gonna get into some meaty topics but before we do that i have to ask. You heard the story that you travel around with with muscle to get job interviews. What's what's this about at travel around with family muscle. No i am as we were chatting as most people getting your first job out of school is difficult in When i graduated from the university of texas at austin. I wanted to stick around in austin like most people but after thirty two interviews or so in my least coming to end. I realized that it wasn't going to be able to stick around austin so ahead home. San antonio and luckily my grandfather was the maintenance man out of mutual fund company and the mutual fund company had basically the story was. He came with the building. He worked at the maintenance as the previous owner of the building. And then when the mutual fund company bought them he kept showing up and so they just kept using him but he was rather persuasive writing in the elevator with the ceo. One day by not letting him out until he agreed to to give me an interview in that sort of set off a career. So i'm thankful for my grandfather for his tenacity. It also has always advocating for his grandson. Sounds like a story straight a new york or something not san antonio the white right. Yes yes exactly. Let's talk about your careers so from early days of of your grandmother forcing someone to interview to being now. The chief marketing officer at docu pace. Where'd you get your start. And like we've been smooth stops along the way that mutual fund company i was talking about was accompanying san antonio called. Us global investors in a didn't start off in marketing pr started off answering the phones as a registered rep. Registered rep is basically. Sit there with a headset on a phone. Deans in you know. There's a client. They're ready to ask you a question and it's definitely not what i expected myself to to run out of college but it provided a tremendous learning platform for both learning how to work had to be flexible in also taught me the real business about the wealth management which have been falling in love within still here more than fifteen years later but that was my first role then at that company then i moved into about a year and a half in moved to public relations role and that was something where i really felt like i started started to flourish that public relations was might degree and we happen to have. Co owner that really saw the value of pr and really saw the value of marketing. And that's something that has you know really provided me the opportunity to grow to try new things and i can really credit or helping me get up. Get start within the business. When did you make the transition from public relations to marketing. I was at a natural progression just taking on more responsibilities. That kind of thing. I know in your conversations with advertising marketing communications professionals like there's sort of an overlap. There i think my transition from marketing. I was really the two merged together. I think with my time at us global It was started with just public relations in media And then we really started shifting into content in started a blog in social media and so that naturally pivoted into a broader sort of marketing set. And we we're able to work into new skills in developed that which things that maybe not traditionally were public relations. But now sort of i think sort of defined a multi skill set a marketing communications individual. Let's talk about the company era docu pace in. Tell me what do you guys provide in. Who the service ties the back office for wealth management firms. So if you'd ever worked with a financial advisor or use a metaphor buying house you know. They put up big stack of papers in front of you anytime they want to make a recommendation. You have to sign that. Will those papers go somewhere somewhere. As the back office in what documents does is helps digitize automate those processes so it eliminates airs. Make sure that the account is opened a effectively as you probably be surprised at the the age which a lot of the technology that runs the financial industry. It runs on. Documents helps to make that doesn't in a compliant way as you can imagine. It's heavily regulated industry. So we'd normally sell to a larger registered investment advisers are as or what we call independent broker. Dealers are inclines. I imagine i mean besides the accuracy component. You're automating. I would imagine a lot of steps for them so making it easier to onboard new clients and make changes and things like that yet in almost surface businesses within the industry may look similar but everybody's got these processes that decide to turn themselves to a bunch of unicorns and so the flexibility of the documents platform in our ability to help customize the workflows to to match their business. I think he's been something that's really helped. The company grow over its nineteen years. The cmo as you know mean it's never the same role any cmo you talk to so as thinking about your role what's including your role as cmo it pace so let's have all these all so there's marketing communications both internal external hunting creation events brand awareness public relations strategy. I think strategies become a part of that and then sort of customer industry insights. Which you know. I'm not specifically in charge of the client. Experience duck face. We have a chief customer officer who oversees that. But i am definitely in charge of helping drive insights within that group of from what the industry is best practice may be as well as what our clients take about our brand in what are our service offerings as pretty big scope for sure and you're in the b. space of course so like how do you think about b. two b. marketing today either be marketing one of those things that sometimes. I think it's can be a trigger worked for me. Because i think we we tend to over think it i think b. two b. marketing today is really the best ones really understand that the human connection is really what matters trigger a smile in your possible. You one in trigger entry in curiosity in. I think that a lot of the tools that you haven't have access to today a really sort of automated bad marketing at scale so you have automation tools like we demand base here at a documents. We have a part on place for marketing. Automation sierra services whether it's salesforce or some other. Crm art ubiquitous within the industry. You're able to get an email addresses in be able to reach out to people's inboxes as much as you'd like but they're not necessarily ready or wanting to hear your messages if you're not providing value so if i if i got one more legion guarantee e mail in my inbox. Inbox may explode. Just because that's what seems to be the the bbc world today you know leads. Don't come overnight. They come from knowing the customer engaging with.
Yahoo Finance Market Minute
GameStop announces another executive departure
"Announced its chief. Customer officer is leading the company. This comes at the same time or in same day that the company will be announcing its quarterly results for its fourth quarter and fiscal year. Twenty twenty this is yet another major move after activists investor ryan. Cohen joined the board of the company back in january. It's also been the focus of a short squeeze. Shares today are around one hundred and eighty five dollars each remember that shares back in january were up at four hundred eighty three dollars of an intraday high on january twenty eighth. It's been quite a run for game. Stop and analysts are saying that the stock is trading detached from fundamentals
The CX Hustle Podcast
"chief customer officer" Discussed on The CX Hustle Podcast
"Engagement with a context. Probably the agent knows about this and probably then information is stored somewhere on crm as well but the decision maker being sealed general manager. Whoever that is probably not bad at and he's probably so disconnected from the reality of customers at doesn't even noticing the the most terrible thing about it is most brands. Now take a voc approach voice of consumer right. They will send surveys. But i guarantee that most of the time to serve as just to get some nps score or set score and just tell we've improved against last month's or compared to last year and that's about it but there's so much more to that so that's where it's the cx leader comes in the picture because he's role more than actually giving the direction and division of you see that's part of it but is i is to connect the different teams and get the bigger picture because everyone works in silos once again. Everyone i'm into contact center. I'm in marketing. I'm in south. And then many companies many employees. Have this This terrible habit of saying not my job. S no my job. I'm not gonna fix it because stomach problem So this ex-leader leader has this role of connecting people in making sure everything is is a line. Do you think that's the magic bullet. That's coming that as businesses start to engage with cx experts within their own organization. Chief customer officer. And i sorta titles that they are really going to take the reins and laid the transformation. Because i think you're not different. Departments as silos aren't really achieve anything. Someone needs to unify. yes and no. I don't think this is silver bullet. A great start You need more than that. You need the right person. Obviously on top of that unique to give them the right authority. Because there's just not enough to please your investors in the market to say. Hey we have a c. officer graham what. Can you actually do cripe lizzy reporting who marketing or does your reporting to the ceo and kennedy actually make changes always just here to make reports since then he needs to have budget as well..
WTOP
"chief customer officer" Discussed on WTOP
"Today it's 3 11. We're learning the identity of the man killed by Montgomery County Police this weekend. 52 year old Kevin Costello was said to be driving erratically on route when awaits Saturday morning. Montgomery County Police say he crashed into a car after driving on the wrong side of the road. They say he also forced another driver off the road prior to that. When cost low came out of his vehicle. Police say he begins swinging a piece of wood and struck a Montgomery County sheriff's deputy. That deputy attempted to use his stun gun on cost low before firing at him. Montgomery County Police have yet to identify the deputy who fired the shot, But the investigation into the fatal shooting is ongoing occasion. James W. T. O P News, the union representing U. S. Capitol, police officers plans to hold a no confidence vote this week and the department's leaders more than a month after the deadly January 6th. Ryan U. S. Capitol police acting chief, You'll get onto Pittman is promising significant changes. Two operations policies and procedures after five people died, including a police officer when supporters of former President Trump stormed the capital. But the chairman of the officers union, says Pittman, a 20 year department veteran and other members of upper management have been the problem all these years. U S CAPITOL Police Labor Committee chairman Gus Pop a thon, A CEO says the union has no faith in the leadership of Capitol police, and we'll go forward with a no confidence vote in the department's executive leadership. Dick Uliano. W. T O P NEWS the Fairfax County School Board has voted to allow students to attend in person classes twice a week. By mid March, Students pleaded with the Fairfax County board to go back to in person classes. I want to tell you how I feel stuck in their own September stand and spring for six hours a day, and while they got their wish many of their teachers will remain at home. 1600 teachers have been granted an American with disabilities accommodation, meaning they have an underlying health condition. Or maybe at a high risk of severe illness from the coronavirus. Those teachers will virtually connect to teach classrooms full of kids and help students out around 850 classroom monitors are going to be hired. Those teachers have the option of returning to the classroom. Once they've been vaccinated, Luke Luke W. T O P News students will be returning to their school buildings in the next few weeks. We now know more dates for those returns in Northern Virginia already it is not time. For this pivot Alexandria School Superintendent Gregory Hutchings, with numbers showing slightly less risk teachers, getting vaccines and mitigation process is in place to try to avoid spread in schools, he says. The time is now K through fifth grade with disabilities and English learners will return to Alexandria Schools more second by March. 16th students in all grades who chose hybrid will be back in buildings two days a week in Arlington County Superintendent Francisco Diran says Hill announced returned dates for all grades at the next school board meeting on February 18th Milord unstained Wtl Pinos Stick around for sports Next It's 3 14 remodeling for how you Live today. Here's Bob Gallagher, president of Sun Design, remodeling sharing how remodeling can bring family and friends together, there often is a flex space or recreational space for Example. One might have a ping pong table or gaming table of some kind, so that family can come together and use that. But at the same time you want to have that space be able to be converted to a different use My guest bedroom for Example. But how those spaces and the intention of those bases fit into that lower level and how they all work and how also it becomes a space that you want to keep going back to and using and not had a vision that doesn't actually get implemented fully because it's not being used. Joins son designed at their virtual remodeling and design seminar on February 25th learn important tips when hiring your remodeler register it, son designing calm that son designing dot com sports at 15 and 45, powered by Red River technology decisions aren't black and white. Think red. With that countdown to the Super Bowl. J broke three hours 15 minutes. Danny throwers Super Bowl 55 from Tampa Chiefs going for that second straight. Of course. Tom Brady, looking for another ring would be his seventh and speaking of the goat, as he's called here, he talks about one of his favorite targets in the passing game and well in life. It seems I think everybody wishes in their next life. They can they come back is Aziz Rob just because he's got such a great personality about him? Just his way of being positive and He's a real high achiever. He's very competitive, and I see the competitive nature. The determination like if you're when you're down and out, you want him with you. There was a report out if the book's win, head coach Bruce Arians of Tampa Bay could step down with Todd Bowles remember him used to play for Washington. Taking over elsewhere. The NFL salary cap expected to be $180 million, the new season to the ice, the capital's lost their third straight regulation game. 742 Philadelphia. No T J. Oshie with an upper body injury. Jacob Rara of Rana with covert protocol is the capital. Next take on Philly Once again this Tuesday at six o'clock and in the association there in the fourth, The Wizards are down 1 12 86. In Charlotte. This is Game three of their four game road trip. Hornets trying tow break a two game losing skid Pistons during an agreement on a trade to send Derrick Rose to the Knicks. For Dennis Smith Jr and draft compensation. Jay Brooks. W T O P Sports coming up after traffic and Weather. George Shultz, the long time secretary of state to President Reagan, has died. It's 3 17. Here's Ed Walters, the chief customer officer at the General Services Administration on the discussion, improving the digital customer experience in government sponsored by Zendesk. One of things. I'm very excited about the customer experience. Community in the federal government is how collaborative we are and how we're not working in silence. We're really thinking about How do we support other agencies and ultimately support the American public? Listen to the entire discussion on federal news network. Government organizations rely on said as to deliver the best.
WTOP
"chief customer officer" Discussed on WTOP
"Sports at 15 and 45. Powered by Red River technology decisions aren't black and white. Think red 10 15 to rob would fork you supposed to be fun? But there was nothing but misery for the Wizards last night in a 1 22 95 loss to the heats the wish 37% from the floor. They only have three players score in double figures, and, oddly enough, Bradley Beal was not one of them. Is one for 14 shooting performance by far is worth of the season. He had a season low seven points is streak of 25 Point games long over now. And his league leading scoring average, now down a point and a half to 33.3 per game. Definitely one of those games you flush and move on. And next up on the docket is Charlotte tomorrow afternoon. It was an odd scene surrounding local product, Kevin Durant last night he was pulled out of the Nets lineup before and then again during last night's loss to the Toronto Raptors because of contact tracing protocols. He's now expected to miss multiple games because of those protocols, and it's the second time in a month he has landed. Their last time he missed four games. Maryland struggles against Penn State continued in Happy Valley last night, they fall 55 50 after going the final 7.5 minutes without making a field goal. Eric Aye, Allah matched his career high with 23 points, but he was the only Terrapin to score in double figures. Whence watch continues in Philadelphia. There are reports the Eagles are close to trading. Disgruntled quarterback Carson Wentz. Rob would fork Wtlv Sports still ahead the latest on plans to ramp up vaccinations in our area. 10 17. Here's Ed Walters, the chief customer officer at the General Services Administration on the discussion, improving the digital customer experience in government sponsored by Zendesk. One of things I'm very excited about the customer experience community in the federal government. Is how collaborative we are and how we're not working in silence. We're really thinking about how do we support other agencies and ultimately support the American public? Listen to the entire discussion on federal news network? Government organizations rely on sand as to deliver.
WTOP
"chief customer officer" Discussed on WTOP
"It's 8 45. And here's Dave Johnson. You know for the Capitals. It was their first loss of regulation five free to the Bruins, but for the second gave it around the Capitol blew a three goal lead. And then this time paid for a head coach Peter Laviolette. The opportunities that we gave up there they were point blank for different reasons. There was pieces of coverage that we're missing. And that can't happen. But for me, if the if you're out there with the right mind set, you're not playing in your defensive zone as much about the capsule. The road Thursday gets the Rangers Major League Baseball spring training still set to start February 17th players said no to a delayed start at a reduced schedule. Tom Brady is it his 10th Super Bowl but first with Tampa Bay, And that means first without New England head coach Bill Belichick. He was everything you could ask for as a player. I loved my time to incredible decades there, and I certainly could never have accomplished the things in my career without his support and his teachings and these United his little midfielder Paul Aureole of this once he was trying to get back to the Premier League, the mystic signed to Dob W. NBA champion Alicia Clark from the Seattle Storm. The wizard told the play the Blazers that I'd expect more playing time for Garrison Matthew's head coach Scott Brooks. He works hard, man. That kid is a hard one of the artists working kids I've been around. It just keeps fighting. He keeps making plays. Steal it. Let the Russell Westbrook's game winner against NFC Dave Johnson over you till be sports up ahead, and traffic and weather will get a check and how much longer will need to endure this snow that's still coming down. It's 8 46. Here's Ed Walters, the chief customer officer at the General Services Administration on the discussion, improving the digital customer experience in government sponsored by Zendesk. One of things. I'm very excited about the customer experience. Community in the federal government is how collaborative we are and how we're not working in silence. We're really thinking about How do we support other agencies and ultimately support the American public? Listen to the entire discussion on federal news Network. Government organizations rely on Cindy's to deliver the best possible.
The 3:59
How Walmart Plus is taking on Amazon Prime
"Ben you the chance to talk with Walmart's chief customer officer about Walmart plus. What did you learn So what's interesting is I guess it's not terribly surprising is that Walmart is really trying to position Walmart plus. Something, for Walmart customers as opposed to, Hey, this is our our Amazon prime killer or what have you. So they're looking at it as like additive to people that are already getting groceries from Walmart or already shopping online from Walmart, and you know certainly curious to see if there's a market for people to spend a hundred dollars on yet another subscription service. Yeah. You bring up a good point because walpole walmart's customers tend to shop at Walmart to save money to get bargains. and. These customers to spent another hundred dollars a year is that you think that's an argument that that really works I. Maybe. I mean like, Walmart track record for subscription services is not great They've already attempted a few in the haven't lasted so. They are certainly making a big push with Walmart plus by There's a long way to go there. I would probably say the this is Walmart's argument for getting a Walmart plus subscription is that if you regularly get groceries delivered than this is a smart way to like just basically bulk your your. Delivery costs but at the same time, you know the perks are currently kind of meager for one hundred dollars a month just just for context. Could you run down some of the yes? Oh, it's it's three things. One of them is You know. As soon as same-day delivery, four orders, thirty five dollars or more that includes like general merchandise and groceries. And the reason they're able to get it to you as soon as same day is because a lot of those shipments coming from your local supercenter. So that's Walmart really taking advantage of the fact that they have centers that are located around major population centers and. Suburban communities, rural communities all over the place. So Hey, why don't we just convert these into a distribution centers in that way, we can compete much more effectively on commerce that's the biggest piece the other two. Nice. There's a fuel discount and then there's also this like scan go feature. In. The Walmart I think it's in the Walmart APP where you scan stop who've your in store and you can avoid the checkout line that way you just like scannon pay for it and You know. That's that's a nice to have. That's a nice feature obviously, especially during coronavirus bud is you get people to pay all that extra money for for scandal now so they're gonNa have to do more and they said just as much in the interview that I had with them. You know. So this is this is the starting. Gamble here and they're going to build from there. Ryan. Clearly, this is early days for Walmart plus you get a chance to talk to this executive about for the the origins and how they came up with like what did you learn? The ask so they they were seeing a lot of success with their pickup service I. IT appeared to me that they were getting some good traction on their grocery delivery service. So they're like look let's double down on this Let's see. Let's see if we can make this work to to really build this out But yeah again, like certain things that they didn't do are black stuff like prime video which like is so big and influential now that they win like Emmy Awards. So it's not just like some random catalog off crappy movies like they. They make a lot of their own original content and the reason I bring that up is that you know is Walmart going do something like that or they gonNA create their own studio are they gonNA create their own music streaming service that they're going to bundle in there. Obviously, they could go in a lot of directions here by the I'd Stein it's still not there yet obviously, they're still just starting. Yeah. Targeting it's it's. Really Walmart customers e think there'll be a point where they reach out to abroad audience really trying to go after those those Amazon prime customers. Yeah. Probably like you have to remember the Walmart is the world's biggest retailer the world's like have. You know one point, five, million US employees and Walmart customers in effect means like a ton of people. So traditionally, they have been known to. Support and serve a lower income population and. Laudable obviously people it. You know. Everybody deserves to get good deals by also Walmart customer. So I think that their hope is probably similar to Costco I would imagine that people would subscribe to prime and they would also subscribe to this perhaps that there are enough benefits. So it's not an either or type of situation. The problem is, is that a hundred dollars a month in addition to all the other subscriptions most people are paying? Is he going to be successful? That's obviously the big question here